BIKERS DREAM INC
S-3, 1998-01-15
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1
    As filed with the Securities and Exchange Commission on January 15, 1998
                                                        Registration No. _______
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   ----------

                                    FORM S-3

             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

                               BIKERS DREAM, INC.
             (Exact name of Registrant as Specified in its Charter)

                                   California
                                   ----------
                         (State or other jurisdiction of
                         incorporation or organization)

                                   33-0140149
                                   ----------
                      (IRS Employer Identification Number)


                                1420 Village Way
                           Santa Ana, California 92705
                                 (714) 835-8464
                                 --------------
               (Address, Including Zip Code, and Telephone Number,
        including area code, of Registrant's Principal Executive Offices)

                                   ----------

                     Herm Rosenman, Chief Executive Officer
                               Bikers Dream, Inc.
                                1420 Village Way
                           Santa Ana, California 92705
                           ---------------------------
                       (Name, Address, Including Zip Code,
                         and Telephone Number, Including
                        Area Code, of Agent for Service)

                                    Copy to:
                             Leonard J. McGill, Esq.
                              Day Campbell & McGill
                             3070 Bristol, Suite 650
                          Costa Mesa, California 92626
                                 (714) 429-2900

                                   ----------

        Approximate date of commencement of proposed sale to public: From time
to time after this Registration Statement comes effective.

        If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box: [ ]

        If any of the securities being registered on this Form are to be offered
on a delayed or continuous basis pursuant to Rule 415 under the Securities Act
of 1933, other than securities offered only in connection with dividend or
interest reinvestment plans, check the following box: [X]

================================================================================
<PAGE>   2
                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>

=====================================================================================================
                                            Proposed           Proposed
                                            Maximum            Maximum
Title of Securities To   Amount To Be       Offering Price     Aggregate Offering    Amount of
Be Registered            Registered         Per Share(1)       Price(1)              Registration Fee
- -----------------------------------------------------------------------------------------------------
<S>                      <C>                <C>                <C>                   <C>   
Common Stock,            245,616            $0.812(2)          $199,440              $60.44
no par value
- -----------------------------------------------------------------------------------------------------
</TABLE>

(1)     Estimated solely for the purposes of calculating the registration fee
        pursuant to Rule 457.

(2)     Based on the average of the bid and asked prices on January 14, 1998, as
        reported on NASDAQ.

        THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.

<PAGE>   3
                         245,616 Shares of Common Stock



                                  BIKERS DREAM

        This Prospectus relates to 245,616 shares of Common Stock ("Common
Stock") of Bikers Dream, Inc., a California corporation (the "Company" or
"Bikers Dream"), heretofore issued to the person listed as the Selling
Shareholder. Such shares of Common Stock are being offered for the account 
of the Selling Shareholder, and will be sold from time to time by the
Selling Shareholder on the over-the-counter market at their prevailing prices,
or in negotiated transactions. The Company will receive no proceeds from the
sale of such shares of Common Stock by the Selling Shareholder. The expenses of
preparing and filing the Registration Statement of which this Prospectus forms a
part are being paid by the Company.

                      ------------------------------------

        THE COMMON STOCK OFFERED HEREBY INVOLVES A HIGH DEGREE OF RISK.
                              SEE "RISK FACTORS."

                      ------------------------------------

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                      ------------------------------------

        The shares offered hereby are "restricted securities" under the
Securities Act of 1933, as amended (the "Act"). This Prospectus has been
prepared for the purpose of registering the shares under the Act to allow for
future sales by the Selling Shareholder to the public without restriction. To
the knowledge of the Company, the Selling Shareholder has made no arrangement
with any brokerage firm for the sale of the shares. The Selling Shareholder may
be deemed to be an "underwriter" within the meaning of the Act. Any commissions
received by a broker or dealer in connection with resales of the shares may be
deemed to be underwriting commissions or discounts under the Act. See "Plan of
Distribution."

        Information contained herein is subject to completion or amendment. A
registration statement relating to these securities has been filed with the
Securities and Exchange Commission. These securities may not be sold nor may
offers to buy be accepted prior to the time the registration statement becomes
effective. This prospectus shall not constitute an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of these securities
in any State in which such offer, solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of any such state.

                      -------------------------------------

                The date of this Prospectus is January __, 1998.



<PAGE>   4
        The Company's Common Stock is traded on the National Association of
Securities Dealers Electronic Bulletin Board ("NASD Electronic Bulletin Board")
under the symbol BIKR. On January 13, 1998, the last reported bid and ask price
for such shares, as reported by the NASD Electronic Bulletin Board, was $0.812
per share.

        NO PERSON IS AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS, OTHER THAN THOSE CONTAINED OR INCORPORATED BY REFERENCE IN THIS
PROSPECTUS, IN CONNECTION WITH THE OFFERING CONTEMPLATED HEREBY, AND, IF GIVEN
OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING
BEEN AUTHORIZED BY THE COMPANY OR THE SELLING SHAREHOLDER. THIS PROSPECTUS DOES
NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY
SECURITIES OTHER THAN THE REGISTERED SECURITIES TO WHICH IT RELATES. THIS
PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO
BUY ANY SECURITIES IN ANY JURISDICTION TO ANY PERSON TO WHOM IT IS UNLAWFUL TO
MAKE SUCH OFFER OR SOLICITATION IN SUCH JURISDICTION. NEITHER THE DELIVERY OF
THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,
CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE
COMPANY SINCE THE DATE HEREOF OR THAT THE INFORMATION CONTAINED OR INCORPORATED
BY REFERENCE HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO ITS DATE.

                              AVAILABLE INFORMATION

        The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files reports and other information with the Securities and
Exchange Commission. Reports, proxy statements and other information filed by
the Company with the Securities and Exchange Commission may be inspected and
copied at the public reference facilities maintained by the Commission at 450
Fifth Street, N.W., Washington, D.C. 20549, and at the following Regional
Offices of the Commission: 75 Park Place, New York, New York 10007; and the
Northwest Atrium Center, 500 West Madison Street, Suite 1400, Chicago, Illinois
60621; and copies of such material may be obtained from the Public Reference
Section of the Commission at 450 Fifth Street, N.W. Judiciary Plaza, Washington,
D.C. 20549 at prescribed rates. The Commission maintains a Web site that
contains reports, proxy and informational statements electronically filed with
the Commission. The address of such site is http://www.sec.gov.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

        The documents listed below have been filed by the Company with the
Securities and Exchange Commission and are incorporated herein by reference:

        (a) The Company's Annual Report on Form 10-KSB for the fiscal year ended
December 31, 1996;

        (b) The Company's Current Reports on Form 8-K filed January 7, 1997,
February 14, 1997 and September 29, 1997;

        (c) The Company's Current Report on Form 8-K/A filed April 15, 1997;

        (d) The Company's Quarterly Reports on Form 10-QSB filed May 20, 1997,
August 19, 1997 and November 14, 1997;

        (e) The Company's Amended Quarterly Reports on Form 10-QSB/A filed on
November 14, 1997 and November 19, 1997; and

        (f) The description of the Company's Common Stock contained in the
Registration Statement filed pursuant to Section 12 of the Exchange Act,
together with all amendments or reports filed for the purpose of updating such
description.

        All documents filed by the Company pursuant to Sections 13(a), 13(c), 14
or 15(d) of the Exchange Act after the date of this Prospectus and prior to the
termination of the Offering of Common Stock offered hereby shall be deemed to be
incorporated by reference into this Prospectus and to be part hereof from the
date of filing of such documents. Any


                                        2

<PAGE>   5
statement contained in a document incorporated or deemed to be incorporated by
reference herein shall be deemed to be modified or superseded for purposes of
this Prospectus to the extent that a statement contained herein or in any other
subsequently filed document which also is incorporated or deemed to be
incorporated herein modifies or supersedes such statement. Any such statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this Prospectus.

        The Company will provide without charge to each person, including any
beneficial owner, to whom a copy of this Prospectus is delivered, upon the
written or oral request of any such person, a copy of any or all of the
documents referred to above which have been incorporated into this Prospectus by
reference (other than exhibits to such documents). Requests for such copies
should be directed to Herm Rosenman, Chief Executive Officer, Bikers Dream,
Inc., 1420 Village Way, Santa Ana, California 92705 (Telephone:(714) 835-8464).

                                   THE COMPANY

        The Company sells and services used Harley-Davidson motorcycles and
sells aftermarket parts and accessories for Harley-Davidson motorcycles. In
addition, the Company, through its wholly owned subsidiary, Ultra Acquisition
Corporation, a Nevada corporation ("UAC"), purchased from Mull Acres
Investments, Inc. ("Mull Acres") certain assets, including equipment and
inventory, of Mull Acres' Ultra Kustom Cycles and Ultra Kustom Parts divisions
that had been used in connection with the manufacture, distribution and sale of
motorcycles and motorcycle parts and accessories, and the Company, through UAC,
now engages in these businesses.

        The Company, which was formerly known as HDL Communications, was
incorporated in California in October, 1985. The Company was engaged in the
publishing business until June, 1989, when it discontinued operations. The
Company remained inactive until March 13, 1995 when it acquired Bikers Dream,
Inc., a California corporation engaged in sales and service of used
Harley-Davidson motorcycles and in retail sales of aftermarket accessories and
parts for Harley-Davidson motorcycles. Prior to its acquisition of Bikers Dream,
Inc., the Company effected a 1 for 1,363.341473 reverse split of its outstanding
Common Stock. After the acquisition, Bikers Dream, Inc. was merged into HDL
Communications and HDL Communications changed its name to Bikers Dream, Inc. For
accounting purposes, Bikers Dream is considered to be the acquiror of HDL
Communications.

        The Company's principal executive offices are located at 1420 Village
Way, Santa Ana, California 92705, and its telephone number is (714) 835-8464.

                                  RISK FACTORS

        In addition to the other information in this Prospectus, the following
risk factors should be considered carefully in evaluating the Company and its
business before purchasing the Common Stock offered by this Prospectus. An
investment in the Common Stock offered hereby is speculative in nature and
involves a high degree of risk.

LIMITED OPERATING HISTORY; OPERATING LOSSES

        Bikers Dream commenced its operations in July, 1990 and has increased
the size and scope of operations significantly in 1996 and 1997. In addition,
the Company has only recently entered the business of manufacturing motorcycles
and motorcycle parts and accessories. Accordingly, the Company has a limited
operating history. Bikers Dream had losses, before provision for income taxes,
of $2,287,967 and $4,029,368 for its fiscal years ended December 31, 1995 and
1996, respectively, and $3,135,000 for the nine months ended September 30, 1997.
In addition, since the Company has recently begun to devote resources to the
business of distributing new motorcycles manufactured by its own UAC subsidiary,
a business in which the Company was not previously engaged, the Company is
entering a line of business in which it previously has not had any experience.
Accordingly, there is no assurance that Bikers Dream will be profitable in
fiscal 1998 or thereafter.

COMPETITION

        The market in which the Company competes is highly competitive. The main
source of competition for Bikers Dream's original business emphasizing sales and
servicing of used Harley-Davidsons and sales of aftermarket parts and


                                        3

<PAGE>   6
accessories for Harley-Davidsons is the licensed Harley-Davidson motorcycle
dealer network, which primarily sells new Harley-Davidson motorcycles,
accessories and parts and provides repair/maintenance service on all
Harley-Davidson models. The Company believes that most of the licensed
Harley-Davidson dealers do not emphasize the sale of used Harley-Davidson
motorcycles or sell aftermarket accessories and apparel. In the event, however,
that the sale of new motorcycles manufactured by UAC becomes a more significant
part of the Company's business activities, such competition with dealers selling
new Harley-Davidson motorcycles will be intensified. In addition, there are a
substantial number of motorcycle shops which provide aftermarket parts, services
and accessories to Harley-Davidson motorcycle owners. The Company believes that
most of the aftermarket motorcycle shops are small, privately owned businesses
with limited facilities, capital and other resources. The Company knows of only
one organization which is attempting to compete with the Harley-Davidson dealer
network on a national basis. This organization emphasizes apparel, and does not
offer the broad line of parts and accessories offered by the Company. There can
be no assurance, however, that current competitors will not expand their
facilities and operations or that new competitors with substantial capital and
other resources will not enter the market. The Company's UAC subsidiary will
compete in the business of manufacturing new motorcycles with Harley-Davidson,
and with several other foreign and domestic motorcycle manufacturers, such as
Honda, Big Dog and Triumph, many of which have greater experience and
substantially greater financial resources than the Company or UAC. In addition,
there can be no assurance that other motorcycle and parts manufacturers will not
enter the market.

DEPENDENCE ON MANAGEMENT

        The Company depends on members of senior management as well as on its
ability to attract, retain and motivate additional qualified personnel. In
particular, the Company is dependent on its chief executive officer, Herm
Rosenman. The competition for such personnel is intense, and the loss of the
services of one or more of these key employees could have a material adverse
effect on the Company. Although the Company has entered into an employment
agreement with Mr. Rosenman, there can be no assurance that the Company will be
successful in retaining its existing key employees or in attracting and
retaining any additional personnel it requires.

DEPENDENCE ON CONTINUED POPULARITY OF HARLEY-DAVIDSON MOTORCYCLES

        The success of the Company's original business is directly related to
the popularity of Harley-Davidson motorcycles and the success of the Company's
motorcycle manufacturing business is related to the continuing popularity of
motorcycling as a recreational activity. There can be no assurance that the
current popularity of Harley-Davidson motorcycles, or of motorcycling generally,
and in particular their continued popularity among wealthy urban professionals
with high levels of disposable income, will continue.

CONTROL BY DIRECTORS

        As of December 8, 1997, the Company's directors, directly or through
affiliates, owned an aggregate of 2,963,000 shares of Common Stock (including at
least 2,533,334 shares issuable upon the exercise of options). Accordingly, the
existing directors will be able to exert significant control over the policy and
affairs of the Company, including the election of directors. 



                                        4

<PAGE>   7
MANAGEMENT OF GROWTH

        The Company's continued growth depends in part upon its ability to
expand into new geographic areas, through the opening of new Superstores. There
can be no assurance that the Company will be successful in such expansion. The
Company's current expansion plans including its plans to enter into the business
of distributing new motorcycles manufactured by UAC, could continue to place a
significant strain on the Company's management, working capital and financial
and management control systems. The Company's results of operations will be
adversely affected if revenues do not increase sufficiently to compensate for
the increase in operating expenses resulting from any expansion and there can be
no assurance that any expansion will be profitable or that it will not adversely
affect the Company's results of operations. In addition, the success of any
expansion plans will depend in part upon the Company's ability to continue to
improve and expand financial and management control systems, to attract, retain
and motivate key employees, and to raise additional capital. There can be no
assurance that the Company will be successful in these regards.

ADDITIONAL CAPITAL REQUIREMENTS; GOING CONCERN

        The Company will require substantial additional capital to implement its
expansion plan and to support future growth. Any additional equity financing may
be dilutive to shareholders, and debt financing may impose substantial
restrictions on the Company's ability to operate and raise additional funds.
There can be no assurance that additional capital will be available or that, if
available, such capital will be on satisfactory terms.

        The Company's independent accountant has issued an opinion in connection
with its audit of the financial results of fiscal year ended December 31, 1996,
indicating that, in view of recurring losses from operations and the uncertainty
of the ability of the Company to raise additional funds and ultimately achieve
positive operating cash flows, substantial doubt exists as to the Company's
ability to continue as a going concern. Although Management is continuing
efforts to raise additional capital and implement profit enhancement policies,
there can be no assurance that its efforts in these respects will be successful.

ABSENCE OF DIVIDENDS

        The Company has not paid any cash dividends on its Common Stock since
its organization, and it is not anticipated that any cash dividends will be paid
in the foreseeable future.

LIMITED PUBLIC MARKET FOR SECURITIES OF THE COMPANY.

        Although the Company's Common Stock is listed on the NASD Electronic
Bulletin Board, to date there has been only an extremely limited and sporadic
trading market for the Common Stock.

RISK OF LOW-PRICED SECURITIES

        Trading of the Company's common stock is conducted on the NASD
Electronic Bulletin Board. Accordingly, investors could find it difficult to
dispose of, or to obtain accurate quotations as to the price of, the Company's
securities. In addition, the Common Stock is subject to Rules 15g1-15g6
promulgated under the Securities Exchange Act of 1934 (the "Exchange Act") that
imposes additional sales practice requirements on broker-dealers who sell such
securities to persons other than established customers and accredited investors
(generally, a person with assets in excess of $1,000,000 or annual income
exceeding $200,000 or $300,000 together with his or her spouse). For
transactions covered by this rule, the broker-dealer must make a special
suitability determination for the purchaser and have received the purchaser's
written consent to the transaction prior to sale. Consequently, the rule may
affect the ability of broker-dealers to sell the Company's securities and may
affect the ability of investors to sell their securities in the secondary
market.

        The Commission has also adopted regulations which define a "penny stock"
to be any equity security that has a market price (as defined) of less than
$5.00 per share or an exercise price of less than $5.00 per share, subject to
certain exceptions. For any transaction involving a penny stock, unless exempt,
the regulations require the delivery, prior to the transaction, of a disclosure
schedule prepared by the Commission relating to the penny stock market. The
broker-dealer


                                        5

<PAGE>   8
must also disclose the commissions payable to both the broker-dealer and the
registered representative, current quotations for the securities and, if the
broker-dealer is the sole market-maker, the broker-dealer must disclose this
fact and the broker-dealer's presumed control over the market. Finally, monthly
statements must be sent disclosing recent price information for the penny stock
held in the account and information on the limited market in penny stocks.

        The Company's Common Stock, as of the date of this Prospectus, is within
the definitional scope of a penny stock. As a result, the regulations on penny
stocks could limit the ability of broker/dealers to sell the Company's
securities and thus the ability of purchasers of the Company's securities to
sell their securities in the secondary market.

OUTSTANDING OPTIONS

        As of December 8, 1997, the Company had granted options to purchase
6,150,622 shares of Common Stock at prices ranging from $0.87 to $3.00 per
share. Under the terms of the options, the holders are given the opportunity to
profit from a rise in the market price of the Common Stock, and their exercise
may dilute the book value per share of the Common Stock. The existence of the
options may adversely affect the terms on which the Company may obtain
additional equity financing since the holders are likely to exercise their
options at a time when the Company would otherwise be able to obtain needed
capital on terms more favorable to the Company than could be obtained through
the exercise of such options.

RULE 144 SALES

        While many of the shares of the Company's Common Stock presently
outstanding are "restricted securities" as that term is defined by Rule 144
promulgated under the Securities Act of 1933 (the "Act"), and in the future may
be sold only in compliance with Rule 144 or pursuant to registration under the
Securities Act or pursuant to another exemption therefrom, many of such shares
are, as of the date of this Prospectus, registered for resale on a registration
statement filed with the Commission. For so long as such registration statement
is current and effective, the shares owned by the selling shareholder and
offered hereby may be sold without regard to the volume limitations, described
below, set forth in Rule 144. Of the restricted shares not covered by a
currently effective registration statement, all are currently eligible for sale
under Rule 144. Generally, under Rule 144, each person having held restricted
securities for a period of one year may, every three months, sell in ordinary
brokerage transactions an amount of shares which does not exceed the greater of
one percent (1%) of the Company's then outstanding shares of Common Stock, or
the average weekly volume of trading of such shares of Common Stock as reported
during the preceding four calendar weeks. A person who has not been an affiliate
of the Company for at least the three months immediately preceding the sale and
who has beneficially owned shares of the Common Stock for at least two years is
entitled to sell such shares under Rule 144 without regard to any of the
limitations described above. Actual sales, or the prospect of sales by the
present shareholders of the Company or by future holders of restricted
securities under Rule 144, or otherwise, may, in the future, have a depressive
effect upon the price of the Company's shares of Common Stock in any market that
may develop therefor, and also could render difficult sales of the Company's
securities purchased by investors herein.

LITIGATION

        David Bogert, Brenda Bogert and Bikers Dream of North Carolina, Inc.
(the "Plaintiffs") filed an action against the Company on February 28, 1996 in
the General Court of Justice, Superior Court Division, of Catawba County, North
Carolina claiming breach of contract and violation by the Company of the
requirements of the Federal Trade Commission Rule and the requirements of the
North Carolina Business Opportunity Sales Statute in connection with the
Company's sale of a franchise to the Plaintiffs in June 1994. The Plaintiffs are
seeking recovery of all sums paid to the Company, and additional damages,
including punitive damages, in excess of $20,000. In December 1996 , the Court
dismissed the case pursuant to a provision in the License Agreement regarding
arbitration of disputes. Arbitration is currently scheduled to begin on December
16, 1997.

        Harley-Davidson(TM) filed an action against the Company in January 1997,
in the U.S. District Court, District of California, for trademark infringement,
trade dress infringement, unfair competition and related claims. The case is



                                        6

<PAGE>   9
currently in the discovery phase, with an anticipated trial date of January 20,
1998. The Company has denied the allegations that are the basis of these claims
and intends to vigorously defend the action.

        On June 18, 1997 the Company was served as a co-defendant in a claim
filed on March 12, 1997 in the Superior Court of the State of California for the
County of Orange by Frank Pierce Jones. The complaint names several co-
defendants, including Mull Acres Investments Inc., and seeks to recover from
these several entities a $300,000 judgment previously obtained by the plaintiff
from Tiffany Coachworks, Inc. Plaintiff has sued the Company on the theory that
the Company is a successor to Tiffany Coachworks, insofar as the Company
purchased the Ultra Kustom Cycles, and Ultra Kustom Parts business from Mull
Acres Investments, which is allegedly an affiliate of Tiffany Coachworks. The
Company has obtained demurrers to several of plaintiff s causes of action, and
intends to defend itself vigorously against this claim. The Company also
believes it is entitled to indemnification from Mull Acres Investments.

        Finally, the Company faces claims arising in the ordinary course of
business. Except as discussed above, the Company is not presently aware of any
such claims that could have a material adverse effect on its financial
condition, although there can be no assurance that such claims will not be made
in the future or that any such future claims, individually or in the aggregate,
will not have an adverse effect on the Company's financial condition and its
ability to conduct business.

                              PLAN OF DISTRIBUTION

        The shares being offered hereby will be offered and sold by the Selling
Shareholder for their own accounts. The Company will not receive any of the
proceeds from the sale of the shares pursuant to this Prospectus. The Company
has agreed to bear the expenses of the registration of the shares, including
legal and accounting fees, and such expenses are estimated to be $_________.

        The Selling Shareholder may offer and sell the Shares from time to time
in transactions in the over-the-counter market or in negotiated transactions, at
market prices prevailing at the time of sale or at negotiated prices. The
Selling Shareholder has advised the Company that he has not entered into any
agreements, understandings or arrangements with any underwriters or
broker-dealers regarding the sale of their Shares, nor is there an underwriter
or coordinating broker acting in connection with the proposed sale of Shares by
the Selling Shareholder. Sales may be made directly or to or through
broker-dealers who may receive compensation in the form of discounts,
concessions or commissions from the Selling Shareholder or the purchasers of
Shares for whom such broker-dealers may act as agent or to whom they may sell as
principal, or both (which compensation as to a particular broker-dealer may be
in excess of customary commissions).

        The Selling Shareholder and any broker-dealers acting in connection with
the sale of the Shares hereunder may be deemed to be "underwriters" within the
meaning of Section 2(11) of the Act, and any commissions received by them and
any profit realized by them on the resale of Shares as principals may be deemed
underwriting compensation under the Act.

        The Company has informed the Selling Shareholder that the
anti-manipulative Rule 102 of Regulation M under the Exchange Act may apply to
sales in the market and has furnished the Selling Shareholder with a copy of
such Rule and has informed them of the need for delivery of copies of this
Prospectus.

        Selling Shareholder may also use Rule 144 under the Act to sell the
Shares if he meets the criteria and conforms to the requirements of such Rule.

                               SELLING SHAREHOLDER

        The following table sets forth certain information with respect to the
Selling Shareholder. Except as set forth below, the Selling Shareholder is not
currently an affiliate of the Company, and has not had a material relationship
with the Company during the past three years.



                                        7

<PAGE>   10
<TABLE>
<CAPTION>
                                                                                Beneficial Ownership
                                                                                  and Percentage of
                                                                                  Common Stock After
                                                            Maximum                Giving Effect to
                               Beneficial Ownership   Number of Shares of          Proposed Sale(1)
                                of Common Stock at    Common Stock Offered     
Name of Selling Shareholder      January 15, 1997           for Sale            Number       Percent
                                                                                ------       -------
<S>                            <C>                    <C>                       <C>          <C>
Jeff Simons (2)                       245,616                245,616              0            0
</TABLE>

- ----------

(1)     Assumes the sale of all shares covered by this Prospectus. There can be
        no assurance that the Selling Shareholder will sell any or all of the
        shares of Common Stock offered hereunder.

(2)     Mr. Simons was the Company's Vice President from February 1995 through
        June 30, 1996.

                        DESCRIPTION OF CERTAIN SECURITIES

COMMON STOCK

        The Company's Articles of Incorporation authorize the issuance of
25,000,000 shares of Common Stock without par value, of which approximately
12,694,221 shares were outstanding as of December 31, 1997. The shares are fully
paid and not subject to future calls or assessments.

        Holders of shares of Common Stock are entitled to one vote for each
share on all matters to be voted on by the shareholders and, upon the giving of
notice as required by law, are entitled to cumulate their votes in the election
of directors. Holders of shares of Common Stock are entitled to share ratably in
dividends, if any, as may be declared, from time to time by the Board of
Directors in its discretion, from funds legally available therefor. In the event
of a liquidation, dissolution or winding up of the Company, the holders of
shares of Common Stock are entitled to share pro rata all assets remaining after
payment in full of all liabilities. Holders of Common Stock have no preemptive
or other subscription rights, and there are no conversion rights or redemption
or sinking fund provisions with respect to such shares.

PREFERRED STOCK

        The Company's Articles of Incorporation authorize the issuance of
10,000,000 shares of Preferred Stock without par value. Two series of Preferred
Stock have been designated to date, of which 30 have been designated Series A
Preferred Stock and 8,000,000 have been designated Series B Convertible
Preferred Stock. As of December 31, 1997, there were 3 (or 385,000 common
equivalents) shares of Series A Preferred Stock and 6,481,385 shares of Series B
Convertible Preferred Stock issued and outstanding. The Board of Directors has
authority, without action by the shareholders, to issue all or any portion of
the authorized but undesignated Preferred Stock in one or more series and to
determine the voting rights, preferences as to dividends and liquidations,
conversion rights and other rights to such series.

SERIES A PREFERRED STOCK

        The Series A Preferred Stock is convertible at the option of the holder,
and the Company intends to request that holders consider converting into Common
Stock prior to the completion of this Offering. There can be no assurance that
such holders will agree to do so. Each share of Series A Preferred Stock shall
have preference on liquidation, dissolution, or winding up of the assets of the
Company equal to $175,000 per share, before any payment of any amount for, or
the distribution of assets to, the holders of Common Stock in connection with
any liquidation, dissolution, or winding up. Such shares of Series A Preferred
Stock shall be entitled to an annual dividend of shares of Common Stock. The
stock dividend will be paid each year on the anniversary date of issuance of the
Series A Preferred Stock. No dividend may be paid on Common Stock at any time
that the company is in arrears on payment of dividends on Series



                                        8

<PAGE>   11
A Preferred Stock. The number of shares of Common Stock issuable as a stock
dividend will be the product of (i) $175,000 divided by (ii) the closing bid
price of common Stock as quoted by the NASD on the date of declaration. No
dividend will be earned or paid on any share of Series A Preferred Stock in any
year in which such share of Series A Preferred Stock is converted. Each share of
Series A Preferred Stock shall be convertible at the option of the holder, at an
initial conversion price of $2.50 per share, which is subject to adjustment,
into shares of common Stock. Upon conversion, the holder of Series A Preferred
Stock shall be entitled to receive the number of shares of Common Stock
determined by dividing $175,000 by the conversion price. Shares of Series A
Preferred Stock will automatically be converted if (a) the average closing price
of the Common Stock is $5.00 per share or greater for ten (10) consecutive
trading days or (b) after July 6, 1999, whichever comes first. If the holder of
Series A Preferred Stock exercises the conversion privilege, the conversion
price will be 75% of the greater of (a) the average of the closing bid price for
the Common Stock for the ten (10) trading days immediately preceding receipt by
the Company of notice to convert or (b) the closing bid price on the day
immediately preceding receipt of notice to convert, provided however, that in no
event shall the conversion price be less than $1.50 per share or greater than
$2.50.

SERIES B CONVERTIBLE PREFERRED STOCK

        The Series B Convertible Preferred Stock is convertible at the option of
the holder only after the first anniversary of their issuance. The Company
intends to waive that restriction so that such shares could be converted
immediately, and the Company then intends to request that holders consider
converting into Common Stock prior to the completion of this Offering. There can
be no assurance that such holders will agree to do so. The Series B Convertible
Preferred Stock is entitled to receive a dividend of $.0975 per share per annum,
which must be paid in full before dividend payment may be made to the holders of
Common Stock or any capital stock ranking junior to or on a parity with the
Series B Convertible Preferred Stock. Dividends are payable quarterly,
commencing fifteen months after the date of issuance of the Series B Convertible
Preferred Stock, and are cumulative. The dividend is payable in cash or in
shares of Series B Preferred Stock. If paid in Series B Preferred Stock, the
number of shares to be issued shall be determined by dividing the accrued
dividend by the conversion price (defined below). The Series B Convertible
Preferred Stock is entitled to a liquidation preference of $1.00 per share plus
accrued and unpaid dividends, which must be paid upon the liquidation,
dissolution or winding up of the Company, before the Company may make any
liquidation distributions to holders of Common Stock or any capital stock
ranking junior to or on a parity with the Series B Convertible Preferred Stock.

        Holders of shares of Series B Convertible Preferred Stock are entitled
to that number of votes equal to the number of shares of Common Stock issuable
upon conversion of the Series B Convertible Preferred Stock at the time the
shares are voted, and are entitled to vote with the Common Stock except where a
separate class vote is required by law or otherwise. All shares of Series B
Convertible Preferred Stock may be redeemed by the Company at the option of
Board of Directors, pro rata, at any time or from time to time in whole or in
part commencing one year after the date of issuance at a redemption price of
$1.125 per share, plus all accumulated and unpaid dividends to the date fixed
for redemption. The shares of Series B Convertible Preferred Stock are
convertible at the option of the holder at any time after the first anniversary
of issuance and will be automatically converted by the Company, in the event
that the closing price of the Common Stock has equaled or exceeded $3.00 for any
period of ten consecutive trading days following January 1, 1998, into shares of
Common Stock, at the initial conversion price, which is subject to adjustment
upon the occurrence of certain specified events, of $1.00 per share.

WARRANTS

        Series D Warrants: The warrants consisting part of the Units were issued
to the holders of the Preferred Stock following issuance of the Preferred Stock
and upon amendment of certain of the original terms of the Units. The Warrants
expire on February 5, 2000. The warrants were originally exercisable at $5.00
per share, but the exercise price was reduced to $3.15 per share, and the
exercise price may be further reduced at the option of the Board. Each warrant
is redeemable at the option of the Company at a redemption price of $3.15 per
warrant (formerly $5.00 per warrant) provided the average of the bid and ask
prices for the Common Stock equals or exceeds $5.00 (formerly $7.50) for ten
(10) consecutive trading days. The Company must provide prior notice of the
intent to redeem the warrants.



                                        9

<PAGE>   12
        Finders Fee Warrants: Warrants to purchase 35,000 shares of the
Company's Common Stock were issued to Private Investors Equity Group in payment
of a finders fee in connection with the sale of the Units. The warrants are
exercisable at a price of $3.00 per share at any time prior to June 3, 1999.

        Series C Warrants: In January, 1997, the Company issued an aggregate of
$2,210,000 principal amount of promissory notes (the "Notes") bearing interest
at the rate of 12%. Principal and interest on the Notes are due on January 31,
1998. In connection with the issuance of Notes, the Company issued warrants
exercisable at a price of $1.625 per share at any time prior to January 31, 2002
to acquire an aggregate of shares of Common Stock.

REGISTRAR AND TRANSFER AGENT

        The Registrar and Transfer Agent for the Company's Common Stock is
American Securities Transfer, 1825 Lawrence Street, Suite 444, Denver, Colorado
80202.


                                     EXPERTS

        The audited financial statements of the Company for the year ended
December 31, 1995 appearing in the Company's Annual Report on Form 10-KSB for
the year ended December 31, 1996, have been audited by ______________________,
independent accountants, and the audited financial statements of the Company for
the year ended December 31, 1996, appearing in the Company's Annual Report on
Form 10-KSB for the year ended December 31, 1996, have been audited by 
__________________________. The information as set forth in their reports
are incorporated herein by reference in reliance upon such reports given upon
the authority of such firms as experts in accounting and auditing.


                                  LEGAL MATTERS

        Certain legal matters in connection with the legality of the securities
offered hereby will be passed upon for the Company by Day Campbell & McGill,
3070 Bristol, Suite 650, Costa Mesa, California 92626. Rowland W. Day II, a
partner in the firm is a former officer and director of the Company. Partners in
the firm, including Mr. Day, own an aggregate of 468,527 shares, and options to
purchase 513,000 shares, of the Company's common stock.



                                       10

<PAGE>   13
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

        Expenses payable in connection with the distribution of the securities
being registered (estimated except for the registration fee), all of which will
be borne by the Registrant, are as follows:

<TABLE>
<S>                                 <C>     
        Registration Fee            $  60.44
        Legal Fees and Expenses     $  _____
        Accounting Fees             $  _____
        Miscellaneous Expenses      $  _____

               Total                $  _____
</TABLE>

Item 15.  Indemnification of Directors and Officers.

        The liability of the Registrant's controlling person, officers or
directors is or may be affected in such capacity by the following:

        Section 317 of the California General Corporation Law makes provision
for the indemnification of officers and directors in terms sufficiently broad to
include indemnification under certain circumstances for liabilities (including
reimbursement for expenses incurred) arising under the Securities Act of 1933,
as amended (the "Act"). The Amended and Restated Articles of Incorporation of
the Registrant authorize the Registrant to provide indemnification of its
officers, directors and agents for breach of duty to the Registrant and its
shareholders through bylaw provisions or indemnification agreements, or both, in
excess of the indemnification otherwise permitted by California law, subject to
certain limitations.

        The Registrant's Bylaws provide for the indemnification of its officers
and directors to the fullest extent permitted by law. In addition, the
Registrant currently maintains directors' and officers' liability insurance and
has entered into indemnification agreements with its directors and certain of
its officers.

        In addition, as permitted by Section 204(a)(10) of the California
General Corporation Law, the Amended and Restated Articles of Incorporation of
the Registrant provide that the liability of a director of the Registrant for
monetary damages shall be eliminated to the fullest extent permissible under
California law. However, as provided by California law, such limitation of
liability will not act to limit the liability of a director for (i) acts or
omissions that involve intentional misconduct or a knowing and culpable
violation of law, (ii) acts or omissions that a director believes to be contrary
to the best interest of the Registrant or its shareholders or that involve the
absence of good faith on the part of the director, (iii) any transaction from
which a director derived an improper personal benefit, (iv) acts or omissions
that show a reckless disregard for the director's duty to the Registrant or its
shareholders in circumstances in which the director was aware or should have
been aware, in the ordinary course of performing a director's duties, of a risk
of serious injury to the Registrant or its shareholders, (v) acts or omissions
that constitute an unexcused pattern of inattention that amounts to an
abdication of the director's duty to the Registrant or its shareholders, (vi)
any improper transactions between a director and the Registrant in which the
director has a material financial interest or (vii) any unlawful distributions
to the shareholders of the Registrant or any unlawful loan of money or property
to, or a guarantee of the obligation of, any director of officer of the
Registrant.



                                       11

<PAGE>   14
Item 16.  Exhibits.

<TABLE>
<CAPTION>
        Exhibit
        Number                      Description of Exhibit
<S>                                 <C>
        3.1*          -             Articles of Incorporation of the Company

        3.2*          -             Certificate of Amendment to Articles of Incorporation

        3.3*          -             Amended and Restated Bylaws of the Company

        5             -             Opinion of Day Campbell & McGill as to the
                                    legality of the shares of Common Stock 
                                    registered hereunder

        23.1          -             Consent of independent accountants

        23.2          -             Consent of independent accountants

        23.3          -             Consent of Day Campbell & McGill
</TABLE>
- ----------

* Filed as an exhibit to the Company's Registration Statement on Form SB-2 filed
with the Commission May 31, 1995 (Registration No. 33-92294) and Amendment No. 1
thereto filed with the Commission on October 16, 1995.

** To be filed by amendment.

Item 17.  Undertakings.

        The undersigned Registrant hereby undertakes:

        (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this Registration Statement:

               (i) to include any prospectus required by Section 10(a)(3) of the
Securities Act of 1933;

               (ii) to reflect in the prospectus any facts or events arising
after the effective date of the Registration Statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate,
represent a fundamental change in the information set forth in this Registration
Statement. Notwithstanding the foregoing, any increase or decrease in volume of
securities (if the total dollar value of securities offered would not exceed
that which was registered) and any deviation from the low or high end of the
estimated maximum offering range may be reflected in the form of prospectus
filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the
changes in volume and price represent no more than a 20% change in the maximum
aggregate offering price set forth in the "Calculation of Registration Fee"
table in the effective Registration Statement.

               (iii) to include any material information with respect to the
plan of distribution not previously disclosed in the Registration Statement or
any material change to such information in the Registration Statement.

        Provided however, that paragraphs (1)(i) and (1)(ii) shall not apply if
the information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the Registrant pursuant to
Section 13 or Section 15(d) of the Securities Exchange Act of 1934 that are
incorporated by reference in this Registration Statement.

        (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.



                                       12

<PAGE>   15
        (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

        (4) The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
Registrant's Annual Report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to Section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
Registration Statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

        (5) Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the Registrant pursuant to the foregoing provisions or otherwise, the
Registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the Registrant of expenses
incurred or paid by a director, officer or controlling person of the Registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.



                                       13

<PAGE>   16
                                   SIGNATURES

        Pursuant to the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Amendment to
Registration Statement to be signed on its behalf by the undersigned, thereunto
duly authorized, in the City of Santa Ana, State of California, on January 15,
1998.

                                       BIKERS DREAM, INC.
                                       Registrant


                                       By: /s/ HERM ROSENMAN
                                           ---------------------------------
                                           Herm Rosenman
                                           Chief Executive Officer


        Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed below by the following persons in the
following capacities on May 20, 1997:


/s/ HERM ROSENMAN                                             January 15, 1998
- -------------------------------
Herm Rosenman
Chief Executive Officer



/s/ ANNE TODD                                                 January 15, 1998
- -------------------------------
Anne Todd
Corporate Controller



                                                              January   , 1998
- -------------------------------
Humbert B. Powell, III
Director



                                                              January   , 1998
- -------------------------------
Terrence Quinn
Director



/s/ JOHN RUSSELL                                              January 15, 1998
- -------------------------------
John Russell
Director



/s/ DONALD DUFFY                                              January 15, 1998
- -------------------------------
Donald Duffy
Director



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