GENERAL AMERICAN CAPITAL CO
ARS, 1997-03-14
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<PAGE> 1
                Management's Discussion of Fund Performance

                             MONEY MARKET FUND


The Money Market Fund finished the year above the $100 million mark in net
assets, with $101.4 million, and posted a net annual return of 5.51
percent.  Yields on money market securities went up slightly in the fourth
quarter, while the 90-day Treasury Bill yield increased by 15 basis points
during that time.  This followed a slight decline in both the 90-day T-bill
rate and short term interest rates in general in the third quarter.

The Federal Reserve took action on short term rates only once in 1996,
lowering the Fed Funds rate by 25 basis points on January 31.  The Fed
chose not to take any other action based on the absence of any strong data
to indicate an overheating or rapidly slowing economy.  At year end,
economic growth remained moderate and general price levels remained under
control.





<PAGE> 2

<TABLE>
MONEY MARKET FUND
Growth of a $10,000 Investment
10/01/87 - 12/31/96

<CAPTION>
                    Money Market Fund
<S>                 <C>
10/01/87            10,000
12/31/87            10,186
12/31/88            10,976
12/31/89            12,025
12/31/90            13,039
12/31/91            13,846
12/31/92            14,360
12/31/93            14,801
12/31/94            15,424
12/31/95            16,343
12/31/96            17,243
</TABLE>

The Money Market Fund's annual returns for the one- and five- years ended
December 31, 1996 and since inception were 5.51%, 4.49% and 6.06%
respectively.
Fund began operations on October 1, 1987.





<PAGE> 3


                       INDEPENDENT AUDITORS' REPORT

The Shareholders and Board of Directors
General American Capital Company Money Market Fund:

We have audited the statement of assets and liabilities, including the
schedule of investments, of the Money Market Fund of General American
Capital Company as of December 31, 1996, the related statement of
operations for the year then ended, the statements of changes in net assets
for each of the years in the two-year period then ended, and financial
highlights information for the periods presented.  These financial
statements and financial highlights information are the responsibility of
the Company's management.  Our responsibility is to express an opinion on
these financial statements and financial highlights information based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audits to
obtain reasonable assurance about whether the financial statements and
financial highlights information are free of material misstatement.  An
audit includes examining, on a test basis, evidence supporting the amounts
and disclosures in the financial statements.  Investment securities held in
custody were confirmed to us by the custodians.  As to securities purchased
and sold but not received or delivered, if any, we requested confirmations
from brokers, and where replies were not received, we carried out other
appropriate auditing procedures to verify their existence.  An audit also
includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation.  We believe that our audits provide a reasonable basis for
our opinion.

In our opinion, the financial statements and financial highlights
information referred to above present fairly, in all material respects, the
financial position of the Money Market Fund of General American Capital
Company as of December 31, 1996, the results of its operations for the year
then ended, the changes in its net assets for each of the years in the two
year period then ended and financial highlights information for the periods
presented, in conformity with generally accepted accounting principles.

                                            KPMG Peat Marwick LLP











St. Louis, Missouri
January 31, 1997




<PAGE> 4

            GENERAL AMERICAN CAPITAL COMPANY MONEY MARKET FUND

<TABLE>
Statement of Assets and Liabilities
December 31, 1996

<CAPTION>
ASSETS:
<S>                              <C>
  Investments, at value:
    (see accompanying schedule)
    Short term securities         $ 101,224,478
                                  -------------
      Total investments             101,224,478
  Cash                                  114,921
  Interest receivable                   101,062
                                  -------------
    Total assets                    101,440,461
                                  -------------

<CAPTION>
LIABILITIES:
<S>                              <C>
  Payable to Conning Asset
    Management Company                    9,061
  Payable to General American
    Life Insurance Company                5,799
                                  -------------
    Total liabilities                    14,860
                                  -------------

      Total net assets              101,425,601
                                  =============

TOTAL SHARES OF CAPITAL
STOCK OUTSTANDING                     5,882,249

      Net asset value per
      share (Total net assets
      divided by total shares of
      capital stock outstanding)  $       17.24

    Total amortized cost of
    investments                     101,222,173

See accompanying notes to financial statements.

</TABLE>

<TABLE>
Statement of Operations
As of December 31, 1996

<CAPTION>
INVESTMENT INCOME:
<S>                                 <C>
  Interest                          $ 4,108,668
                                    -----------
    Total investment income           4,108,668
                                    -----------

<CAPTION>
EXPENSES:
<S>                                 <C>
  Investment management charge           92,359
  Administrative charge                  59,110
                                    -----------
    Total expenses                      151,469
                                    -----------

      Net Investment income           3,957,199
                                    -----------

NET INCREASE IN NET ASSETS
FROM OPERATIONS                     $ 3,957,199
                                    ===========
</TABLE>



<PAGE> 5

            GENERAL AMERICAN CAPITAL COMPANY MONEY MARKET FUND

<TABLE>
Statements of Changes in Net Assets

<CAPTION>
                                                    Year ended     Year ended
                                                    December 31    December 31
                                                    -----------    -----------
                                                       1996           1995
                                                    -----------    -----------
<S>                                              <C>             <C>
Operations:
  Net investment income                           $   3,957,199   $  4,050,581
                                                  -------------   ------------

    Net increase in net assets from operations        3,957,199      4,050,581
  Capital share transactions                         26,894,392    (26,815,810)
                                                  -------------   ------------

    Net increase (decrease) in net assets            30,851,591    (22,765,229)
  Net assets, beginning of year                      70,574,010     93,339,239
                                                  -------------   ------------

Net assets, end of year                           $ 101,425,601   $ 70,574,010
                                                  =============   ============

See accompanying notes to financial statements.
</TABLE>

<TABLE>
Financial Highlights

<CAPTION>
                                Year ended        Year ended        Year ended        Year ended        Year ended
                                December 31       December 31       December 31       December 31       December 31
                                -----------       -----------       -----------       -----------       -----------
                                   1996              1995              1994              1993              1992
                                -----------       -----------       -----------       -----------       -----------

<S>                            <C>                <C>               <C>               <C>               <C>
Net asset value, beginning
  of year <F1>                  $   16.34          $  15.42          $  14.80          $  14.36          $  13.85

Income from operations:
Net investment income                0.90              0.92              0.62              0.44              0.51
                                ---------          --------          --------          --------          --------
Net asset value, end of
  year                          $   17.24          $  16.34          $  15.42          $  14.80          $  14.36
                                =========          ========          ========          ========          ========

Total return                         5.51%             5.96%             4.21%             3.07%             3.71%

Net assets, end of year
  (in thousands)                $ 101,426          $ 70,574          $ 93,339          $ 84,430          $ 84,880


Ratio of expenses to
  average net assets <F2>            0.21%             0.21%             0.21%             0.21%             0.21%

Ratio of net investment
  income to average net
  assets <F2>                        5.37%             5.78%             4.17%             3.06%             3.68%
Portfolio turnover rate              <F3>              <F3>              <F3>              <F3>              <F3>

<FN>
Notes:
<F1> Components are computed and accumulated on a daily basis.
<F2> Computed on an annualized basis.
<F3> A portfolio turnover rate is not calculated for securities on which the
     maturity or expiration dates at the time of acquisition were one year.

See accompanying notes to financial statements.
</TABLE>



<PAGE> 6


            GENERAL AMERICAN CAPITAL COMPANY MONEY MARKET FUND


Notes to Financial Statements - December 31, 1996


NOTE 1-ORGANIZATION
General American Capital Company Money Market Fund (the Company or the
Fund), commenced operations on October 1, 1987, and is registered under the
Investment Company Act of 1940 as amended, as an open-end diversified
management investment company.

The Company offers to its shareholders a separate investment fund which
operates as a distinct investment vehicle.  As of December 31, 1996, the
Company sells its shares to life insurance and other separate accounts
established by General American Life Insurance Company (General American),
Security Equity Life Insurance Company (Security Equity), and Cova
Financial Services Life Insurance Company (Cova), wholly owned insurance
subsidiaries of General American.

NOTE 2-SIGNIFICANT ACCOUNTING POLICIES
The following is a summary of significant accounting policies followed by
the Company in the preparation of its financial statements.  The policies
are in conformity with generally accepted accounting principles.

A. INVESTMENTS:
   The market values for short term securities with maturities  of 60 days
   or more at date of valuation are determined daily by an independent
   broker-dealer based on current market conditions.  Short term securities
   with maturities of less than 60 days at date of valuation are valued at
   amortized cost, which approximates market value.

B. INVESTMENT TRANSACTIONS AND RELATED INVESTMENT INCOME:
   Investment transactions are recorded on the trade date (date the order
   to buy or sell  is executed).  Interest income and amortization of
   premium and discount are recorded on an accrual basis.

C. FEDERAL INCOME TAXES AND DISTRIBUTIONS TO SHAREHOLDERS:
   No provision for Federal income taxes is necessary because the Fund
   qualifies as a "regulated investment company" under Subchapter M of the
   Internal Revenue Code and intends to distribute each year substantially
   all of its net investment income and realized gains to its
   shareholders.  Shareholders of the fund consist of the separate accounts
   of General American, Security Equity and Cova, each of which are exempt
   from Federal income taxes.

D. CONSENT DIVIDENDS:
   The Fund follows the accounting practice known as consent dividending,
   whereby substantially all of its net investment income and realized
   gains are treated as being distributed daily to shareholders of the fund
   and are immediately reinvested in the Fund.

E. USE OF ESTIMATES:
   The preparation of financial statements in conformity with generally
   accepted accounting principles requires management to make estimates and
   assumptions that affect the reported amounts of assets and liabilities
   and disclosure of contingent assets and liabilities at the date of the
   financial statements and the reported amounts of increase and decrease
   in net assets from operations during the period.  Actual results could
   differ from those estimates.

NOTE 3-MANAGEMENT AND ADMINISTRATIVE FEES
The Company has entered into an Investment Advisory Agreement with Conning
Asset Management Company (Investment Advisor).  Certain officers and
directors of the Company are also officers and directors of the Investment
Advisor.  For its services, the Investment Advisor charges a fee which is
accrued daily.  The fees charged, stated as an annual percentage of the
average daily value of the net assets, is .125 percent.

All operational expenses of the  Company are paid by General American,
which charges administrative fees to the Fund in return.  Certain officers
and directors of the Company are also officers and directors of General
American, Security Equity and Cova.

The administrative expenses are charged at an annual rate based on the
average daily value of the net assets in the Fund and are .08 percent.



<PAGE> 7


               GENERAL AMERICAN CAPITAL COMPANY MONEY MARKET FUND

Notes to Financial Statements - December 31, 1996


NOTE 4-INVESTMENTS
The amortized cost of investments for federal income tax purposes as of
December 31, 1996, is as follows:

<TABLE>
<CAPTION>
                            Money
                            Market
                             Fund
                         ------------

<S>                     <C>
Short term securities    $101,224,478
                         ============
</TABLE>

The Money Market Fund has no unrealized gains or losses as of December 31,
1996.

The "specific identification" method is used to determine the cost of
securities sold.

For the year ended December 31, 1996, cost of purchases and proceeds from
sales and maturities of securities were $599,980,843 and $572,951,811,
respectively.

NOTE 5-CAPITAL STOCK
Transactions in capital stock were as follows:

<TABLE>
<CAPTION>
                                   MONEY MARKET FUND
                 -------------------------------------------------------
                          Year ended                  Year ended
                       December 31, 1996           December 31, 1995
                 ---------------------------  --------------------------
                    Shares         Amount        Shares        Amount
                 -----------    ------------  -----------   ------------
<S>              <C>           <C>            <C>          <C>
Shares sold       13,172,752    $222,132,928   12,983,191   $206,236,725

Shares redeemed  (11,608,821)   (195,238,536) (14,716,458)  (233,052,535)
                 -----------    ------------  -----------   ------------

Net increase
 (decrease)        1,563,931    $ 26,894,392   (1,733,267)  $(26,815,810)
                 ===========    ============  ===========   ============
</TABLE>




<PAGE> 8

               GENERAL AMERICAN CAPITAL COMPANY MONEY MARKET FUND

<TABLE>
Schedule of Investments - December 31, 1996

<CAPTION>
- ---------------------------------------------------------------------------------------
                                          PAR    INTEREST      MATURITY        MARKET
SHORT TERM SECURITIES                    VALUE   RATE (%)        DATE          VALUE
- ---------------------------------------------------------------------------------------
<S>                                  <C>          <C>        <C>          <C>
COMMERCIAL PAPER
Commercial Banking (45.60%)
  Allomon Funding                     $2,117,000   5.62       01/27/1997   $  2,108,468
  Banca CRT Financial Corp.            1,000,000   5.55       04/25/1997        983,058
  Broadway Capital<F*>                 1,000,000   5.78       02/03/1997        994,729
  Broadway Capital<F*>                 1,500,000   5.42       02/10/1997      1,490,917
  BTM Financial<F*>                    2,800,000   5.49       02/28/1997      2,775,189
  Creative Capital<F*>                 2,000,000   7.25       01/02/1997      1,999,597
  Creative Capital<F*>                 1,000,000   5.52       01/29/1997        995,761
  Creative Capital<F*>                 1,000,000   5.47       02/03/1997        995,050
  Creative Capital<F*>                 1,000,000   5.55       02/10/1997        993,889
  Dynamic Funding Corp.                1,000,000   5.68       01/06/1997        999,250
  Dynamic Funding Corp.                1,000,000   6.02       01/07/1997        999,000
  Dynamic Funding Corp.                  600,000   5.71       01/31/1997        597,285
  Dynamic Funding Corp.                1,000,000   5.63       05/02/1997        981,917
  Falcon Asset Securitization          2,400,000   5.73       01/21/1997      2,392,400
  Frontier Corp.<F*>                   2,384,000   5.42       01/17/1997      2,378,310
  Industrial Funding Corp.             2,780,000   5.73       01/15/1997      2,773,838
  Iris Partners LP (Sumitomo)          1,500,000   5.53       01/30/1997      1,493,499
  Iris Partners LP (Sumitomo)          1,000,000   5.57       02/07/1997        994,327
  Iris Partners LP (Sumitomo)          1,000,000   5.64       02/21/1997        992,208
  Oak Funding                          1,000,000   5.70       02/18/1997        992,467
  Oak Funding                          1,000,000   5.51       02/25/1997        991,597
  Orix America (IBJ)<F*>               1,000,000   5.58       03/25/1997        987,319
  Orix America (Norinchukin)<F*>       1,000,000   5.59       03/18/1997        988,389
  Orix America (Norinchukin)<F*>       1,000,000   5.75       03/18/1997        988,389
  Orix America (Sanwa)<F*>             1,000,000   5.88       02/03/1997        994,638
  Progress Funding Corp. "A"<F*>       1,000,000   5.70       01/13/1997        998,110
  Progress Funding Corp. "A"<F*>         450,000   6.52       01/13/1997        449,025
  Progress Funding Corp. "A"<F*>       1,000,000   5.60       01/31/1997        995,475
  Progress Funding Corp. "A"<F*>       1,075,000   5.89       02/03/1997      1,069,235
  Riverside Funding Inc.               1,414,000   5.81       02/21/1997      1,402,482
  Shimizu International Finance
    (Dai Ichi Kangyo)                  3,000,000   5.56       03/14/1997      2,967,300
  Strait Capital                       3,000,000   5.59       02/28/1997      2,973,205
  Strait Capital                         534,000   5.81       02/28/1997        529,053
  Strait Capital                       1,000,000   5.55       03/05/1997        990,346
                                                                           ------------
                                                                             46,255,722
                                                                           ------------

Finance (Non-Banking) (38.79%)
  AGA Capital Inc.                     1,000,000   5.69       02/11/1997        993,565
  Anchor Funding<F*>                     704,000   6.13       01/31/1997        700,421
  Anchor Funding<F*>                   2,400,000   5.53       02/11/1997      2,384,967
  Anchor Funding<F*>                   1,000,000   5.63       03/13/1997        989,251
  Astro Capital Corp.<F*>                800,000   5.57       01/31/1997        796,380
  Astro Capital Corp.<F*>              2,000,000   5.57       02/28/1997      1,982,278
  Atlas Funding<F*>                    2,000,000   5.69       02/04/1997      1,989,328




                                  (continued)



<PAGE> 9

<CAPTION>
               GENERAL AMERICAN CAPITAL COMPANY MONEY MARKET FUND

Schedule of Investments - December 31, 1996

- ---------------------------------------------------------------------------------------
                                          PAR    INTEREST      MATURITY        MARKET
SHORT TERM SECURITIES                    VALUE   RATE (%)        DATE          VALUE
- ---------------------------------------------------------------------------------------
<S>                                  <C>          <C>        <C>          <C>
Finance (Non-Banking) (continued)
  Banner Receivables                  $1,000,000   5.71       03/07/1997   $    990,160
  Banner Receivables                   2,000,000   5.63       03/21/1997      1,976,081
  Finova Capital                       1,500,000   5.72       02/10/1997      1,490,917
  Goldman Sachs                        5,000,000   8.25       01/02/1997      4,998,845
  Gotham Funding<F*>                   1,065,000   6.02       01/14/1997      1,062,693
  Gotham Funding<F*>                   1,000,000   5.62       02/28/1997        991,058
  Gotham Funding<F*>                   1,500,000   5.52       05/19/1997      1,469,238
  Jet Funding                            190,000   5.54       01/31/1997        189,145
  Jet Funding                          1,000,000   6.29       01/31/1997        994,792
  Jet Funding                          1,000,000   5.57       02/28/1997        991,139
  Jet Funding                          1,600,000   5.53       02/28/1997      1,585,822
  Merrill Lynch & Co.                    100,000   6.66       01/08/1997         99,871
  Strategic Asset Funding Corp.        1,000,000   5.54       03/06/1997        990,311
  Strategic Asset Funding Corp.        1,000,000   5.63       03/14/1997        989,100
  Tri-Lateral Capital<F*>              1,000,000   5.48       02/03/1997        995,032
  Tri-Lateral Capital<F*>              1,000,000   5.50       02/24/1997        991,750
  Tri-Lateral Capital<F*>              1,000,000   5.57       03/05/1997        990,463
  Tri-Lateral Capital<F*>              1,260,000   5.56       04/01/1997      1,242,738
  Wood Street Funding<F*>              3,000,000   7.10       01/02/1997      2,999,408
  Wood Street Funding<F*>              2,000,000   5.71       02/24/1997      1,983,050
  Working Capital Management           1,500,000   5.56       02/24/1997      1,487,623
                                                                           ------------
                                                                             39,345,435
                                                                           ------------

Miscellaneous Conglomerate (2.95%)
  Pacific Dunlop Asia<F*>                616,000   5.53       03/31/1997        607,822
  Pacific Dunlop Asia<F*>                500,000   5.60       02/03/1997        497,557
  Toshiba International Finance        1,900,000   5.48       03/03/1997      1,882,615
                                                                           ------------
                                                                              2,987,994
                                                                           ------------

Insurance (3.60%)
  Triple-A Funding Corp.<F*>           2,690,000   6.23       01/09/1997      2,686,282
  Triple-A Funding Corp.<F*>             966,000   6.23       01/10/1997        964,498
                                                                           ------------
                                                                              3,650,780
                                                                           ------------

Mortgage Backed Securities (2.95%)
  Countrywide Home<F*>                 3,000,000   6.51       01/09/1997      2,995,666
                                                                           ------------

Motor Vehicles (2.95%)
  Cooperative Association of
    Tractor Dealers                    2,000,000   6.57       01/06/1997      1,998,181
  Dealers Capital Access Trust         1,000,000   5.66       03/04/1997        990,700
                                                                           ------------
                                                                              2,988,881
                                                                           ------------

TOTAL COMMERCIAL PAPER (96.84%)
  (AMORTIZED COST, $98,222,173)                                              98,224,478




                                  (continued)



<PAGE> 10

<CAPTION>
               GENERAL AMERICAN CAPITAL COMPANY MONEY MARKET FUND

Schedule of Investments - December 31, 1996

- ---------------------------------------------------------------------------------------
                                          PAR     INTEREST     MATURITY        MARKET
SHORT TERM SECURITIES                    VALUE    RATE (%)       DATE          VALUE
- ---------------------------------------------------------------------------------------
<S>                                  <C>          <C>        <C>          <C>
TIME DEPOSITS
Commercial Banking (2.96%)
  Banco Espirito Santo Euro           $1,000,000   5.8125     05/12/1997   $  1,000,000
  Banco Espirito Santo Euro            1,000,000   5.8125     05/20/1997      1,000,000
  Banco Espirito Santo Euro            1,000,000   6.1875     07/31/1997      1,000,000

                                                                           ------------
Total time deposits (2.96%)
  (amortized cost $3,000,000)                                                 3,000,000
                                                                           ------------

TOTAL INVESTMENTS (99.80%)
  (AMORTIZED COST $101,222,173)                                             101,224,478

  Other net assets (0.20%)                                                      201,123
                                                                           ------------
TOTAL NET ASSETS (100.00%)                                                 $101,425,601
                                                                           ============

<FN>
<F*> Commercial paper sold within terms of a private placement memorandum,
exempt from registration under Section 4(2) of the Securities Act of 1933,
as amended, and may be sold only to dealers in that program or other
"accredited investors".  This security has been determined to be liquid
under guidelines established by the board of directors.

See accompanying notes to financial statements.
</TABLE>



<PAGE> 11


               GENERAL AMERICAN CAPITAL COMPANY MONEY MARKET FUND

                               December 31, 1996


BOARD OF DIRECTORS

   Richard A. Liddy, Chairman
   Theodore M. Armstrong
   Harry E. Rich
   Alan C. Henderson
   Matthew P. McCauley

INVESTMENT ADVISOR

   Conning Asset Management Company

SAFEKEEPER OF SECURITIES

   Bank of New York

LEGAL COUNSEL

   Stephen E. Roth
   Sutherland, Asbill & Brennan, Washington D.C.

INDEPENDENT AUDITORS

   KPMG Peat Marwick LLP


If distributed to perspective investors, this report must be preceded or
accompanied by a current prospectus.  The prospectus is incomplete without
reference to the financial data contained in this annual report.






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