HJELMS JIM PRIVATE COLLECTION LTD /DE/
10QSB, 1996-09-16
WOMEN'S, MISSES', AND JUNIORS OUTERWEAR
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                               FORM 10-QSB

                   SECURITIES AND EXCHANGE COMMISSION

                         Washington, D.C. 20549

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                     SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended July 31, 1996

                                   OR

[  ]   ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                     SECURITIES EXCHANGE ACT OF 1934

For the transition period from ------ to -------.

Commission file number 0-19000
                       -------

                  JIM HJELM'S PRIVATE COLLECTION, LTD.
                  ------------------------------------
         (Exact name of registrant as specified in its charter)

         Delaware                                13-3337553
         --------                                ----------
         (State or other jurisdiction of         (IRS Employer)
         incorporation or organization)          Identification No.)

             225 West 37th Street, New York, New York  10018
         -----------------------------------------------------
                             (212) 921-7058
         -----------------------------------------------------
            Registrant's telephone number, (including area code)

         -----------------------------------------------------
              (Former name, former address and former fiscal year, 
              if changed since last report)

         Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of the
Securities Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for
the past 90 days.

Yes X              No
    --             --
         Indicate the number of shares outstanding of each of the
issuer's classes of common stock, as of the latest practicable
date:  1,472,803 shares of common stock, par value $.0002 per
share.

<PAGE>
                      JIM HJELM'S PRIVATE COLLECTION, LTD.


                                     INDEX



Part 1.  Financial Information

     Item 1.  Consolidated Financial Statements

     Consolidated Balance Sheets at July 31, 1996 and 
       October 31, 1995. . . . . . . . . . . . . . . . . . . . . .3-4

     Consolidated Statements of Income for the three 
       and nine months ended July 31, 1996 and 1995. . . . . . . . .5

     Consolidated Statements of Cash Flows for the 
     nine months ended July 31, 1996 and 1995. . . . . . . . . . . .6

     Notes to Consolidated Financial Statements. . . . . . . . . .7-8

     Item 2. Management's Discussion and Analysis of 
     Financial Condition and Results of Operations . . . . . . . . .9

Part II.  Other Information

     Item 6. Exhibits and Reports on Form 8-K. . . . . . . . . . . 10

     Signature . . . . . . . . . . . . . . . . . . . . . . . . . . 11















                                   -2-


<PAGE>
<TABLE>
<CAPTION>
                     JIM HJELM'S PRIVATE COLLECTION, LTD.
                                BALANCE SHEETS
       
                                (Unaudited)
                                  ASSETS

                                             July 31,       October 31,
                                               1996            1995
                                             -----------    -----------
<S>                                          <C>            <C>
Current assets:
Cash and cash equivalents                    $   21,642     $  36,645
 Accounts receivable, net of allowance        
  for doubtful accounts and trade dis-
  counts - $258,000 at July 31, 1996 and
  $121,670 at October 31, 1995                2,619,052     1,869,711
 Inventories                                  1,742,526     1,795,840
 Note receivable                                   -            8,505
 Deferred Income taxes                             -           18,556
 Prepaid expenses and other current assets      440,411       471,630
                                              ---------      ---------
    Total current assets                      4,823,631     4,200,887

Property and equipment - at cost net of ac-
 cumulated depreciation and amortization 
 of $334,441 at July 31, 1996 and $304,606 
 at October 31, 1995                            221,222       196,749
 
Other assets
  Deferred income taxes                            -           27,000
  Security deposits and other                   106,807       101,711
                                             ----------     ----------
                                             $5,151,660    $4,526,347
                                             ==========     ==========


See accompanying notes to financial statements. 








                                  -3-

<PAGE>
<CAPTION>
                     JIM HJELM'S PRIVATE COLLECTION, LTD.
                                BALANCE SHEETS (continued)
                              (Unaudited)
                     LIABILITIES AND SHAREHOLDERS' EQUITY

                                             July 31,       October 31,
                                               1996            1995
                                             -----------    -----------
<S>                                          <C>            <C>
Current liabilities
  Note payable                               $1,233,961     $1,300,000
  Accounts payable                            1,651,880      1,227,939
  Payroll taxes payable                          53,094        384,365
  Other current liabilities                     282,728         84,941
                                             ----------      ---------
    Total current liabilities                 3,221,663      2,997,245
                                             ----------      ---------
Other long term liabilities                      58,679         74,056
                                             ----------      ---------
Shareholders' equity
  Preferred stock - $.0001 par value, authorized
  1,000,000 shares; issued and outstanding- none    -               -

  Common stock - $.0002 par value, authorized
  10,000,000 shares; issued and outstanding
  1,422,803 at July 31, 1996 and 1,372,803
  at October 31, 1995                               285            275
  Additional paid-in capital                  1,702,077      1,652,087
  Retained earnings (accumulated deficit)       229,196       (139,701)
                                             ----------      ---------
                                              1,931,558      1,512,661
  Less:  Note receivable and accrued 
         interest                                55,250         52,625
         5,000 shares held in treasury            4,990          4,990
                                             ----------     ----------

      Total shareholders' equity              1,871,318      1,455,046
                                             ----------     ----------
                                             $5,151,660     $4,526,347
                                              =========     ==========


See accompanying notes to financial statements.



                                  -4-


<PAGE>
<CAPTION>
                     JIM HJELM'S PRIVATE COLLECTION, LTD.
                               STATEMENT OF INCOME
            FOR THE THREE AND NINE MONTHS ENDED JULY 31, 1996 AND 1995
                                  (Unaudited)
                             
                    THREE MONTHS ENDED            NINE MONTHS ENDED
                         JULY 31,                      JULY 31,
                    1996           1995           1996           1995
                    ----------     ----------     ----------     ----------
<S>                 <C>            <C>            <C>            <C>
Net sales           $3,902,308     $2,082,003     $9,182,059    $5,639,027
Cost of goods sold   2,650,996      1,465,398      6,044,636     3,819,705
                     ---------     ----------     ----------     ----------
Gross profit         1,251,312        616,605      3,137,423     1,819,322
 
Selling, general and 
 administrative ex-
 penses                962,512        545,568      2,518,526     1,609,924
                      ---------    ----------     ----------     ---------
Income from continu- 
 ing operations before 
 provision for income 
 taxes                 288,800         71,037       618,897        209,398
      
Provision for income 
 taxes                 130,000         21,311       250,000         62,819
                       -------     ----------     ---------      ---------

Net income          $  158,800      $  49,726      $368,897       $146,579
                       =======     ==========     =========      =========

Net income per common
 and common equivalent
 share

Primary                $    0.11   $     0.04      $    0.26     $    0.12
                       =========   ==========      =========     =========

Fully diluted          $    0.10   $     0.04      $    0.23     $    0.12
                       =========   ==========      =========     =========


See accompanying notes to financial statements.


                                    -5-

<PAGE>
<CAPTION>
                    JIM HJELM'S PRIVATE COLLECTION, LTD.
                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                                           
                                                       NINE MONTHS ENDED
                                                            JULY 31,
                                                       1996      1995
                                                  -------------  ---------
<S>                                                <C>            <C>
Cash Flows from Operating Activities
 Net income                                       $ 368,897      $146,579
Adjustments to reconcile net income
 to net cash used in operating activities:
 Depreciation and amortization                       29,835        48,825
 Accrued interest on note receivable                 (2,625)       (2,625)
 Provision for doubtful accounts and trade                  
   discounts                                        136,330        10,000
 Deferred income taxes                                 -           12,061
 Changes in operating assets and liabilities
   Increase in accounts receivable                 (885,671)     (507,140)
   (Increase) decrease in inventories                53,314      (150,555)
   Decrease in note receivable                        8,505        48,911
   Decrease in deferred income taxes                 45,556          -
   (Increase) decrease in prepaid expenses and
     other current assets                            31,219       (30,764)
   Decrease (increase) in security deposits
     and other assets                                (5,096)       19,900
   (Decrease) in accounts payable                   423,941       (61,878)
   Increase (decrease) in payroll taxes payable
     and other current liabilities                 (133,484)       62,023
   Decrease in long term liabilities                (15,377)       (3,551)
                                                  -------------   --------
Net Cash (used in) Operating Activities              55,344      (408,214)
                                                  -------------  ---------
Cash Flows From Investing Activities
  Purchase of property and equipment                (54,308)      (28,509)
                                                  ------------  ----------
Net Cash used in Investing Activities               (54,308)      (28,509)
                                                  ------------  -----------
Cash Flows from Financing Activities
  Net proceeds (reductions) from short term 
    borrowing                                       (66,039)      229,717
  Proceeds from sale of common stock                 50,000       230,000
                                                  ------------   ----------
Net Cash (used) provided by Financing Activities    (16,039)      459,717
                                                  ------------   ----------
Net increase (decrease) in cash                     (15,003)       22,994
Cash, beginning of year                              36,645        39,086
                                                  ------------   --------
Cash, end of period                               $  21,642      $ 62,080
                                                  ============   =========
See accompanying notes to financial statements.

                                    -6-

</TABLE>
<PAGE>

                    JIM HJELM'S PRIVATE COLLECTION, LTD.
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                (Unaudited)
                                (continued)

Note 1.    

The balance sheet as of July 31, 1996, the statements of income for the nine
month periods July 31, 1996 and 1995 and the statements of cash flows for
the nine month periods ended July 31, 1996 and 1995 have been prepared by
the company, without audit.  In the opinion of management, all adjustments
necessary to present fairly the financial position, results of operations
and cash flows, as of July 31, 1996 and for all periods presented have been
made.  The results of operations are not necessarily indicative of the
results to be expected for the full year.

Certain information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting
principles have been omitted.  It is suggested that these financial
statements be read in conjunction with the financial statements and notes
thereto included in the Company's Form 10-KSB for its fiscal year ended
October 31, 1995 which was filed with the Securities and Exchange
Commission.

Note 2.

Composition of Inventory
                              Fiscal Quarter Ended    Fiscal Year Ended
                                     July 31, 1996     October 31, 1995
                              --------------------    -----------------
Raw materials                $   648,229              $   580,948
Work - in - process              283,373                  161,484
Finished Goods                   810,924                1,053,408
                              -----------               ---------
                             $ 1,742,526              $ 1,795,840
                              -----------               ---------
Note 3.

Notes Payable 

The Company had a $1,000,000 revolving line of credit with a bank, with
interest payable at 2% above the bank's prime rate of interest.  As of
October 31, 1995, there was an outstanding balance of $1,000,000.  On
February 20, 1996, this line of credit was replaced with a $1,500,000 line
of credit with another financial institution bearing an interest rate of 4%
above prime.  The line has since been raised to $1,700,000.  As of July 31,
1996, there was an outstanding balance of $1,133,961.








                                    -7-

                    JIM HJELM'S PRIVATE COLLECTION, LTD.
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                (Unaudited)
                                (continued)


In September 1995 the Company borrowed $100,000 from a shareholder.  The
rate of interest was 12%.  The loan was repayable in monthly installments of
$20,000, commencing January 15, 1996.  The balance outstanding as of July
31, 1996 and October 31, 1995 was $ -0- and $100,000, respectively.

In December 1994, with the consent of the Company's bank, the Company
obtained a short term line of  credit of up to $200,000 from a shareholder. 
Interest under this line accrues at a rate of 6% above the bank's prime
rate.  Payment of the principal of this line is subordinate to payment of
the Company's revolving line of credit.  As of July 31, 1996 and October 31,
1995, there was $100,000 and $200,000, respectively, outstanding.
































                                    -8-

<PAGE>
                    JIM HJELM'S PRIVATE COLLECTION, LTD.
                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                     CONDITION AND RESULTS OF OPERATIONS

Results of Operations

Three months ended July 31, 1996 as compared to three months ended July 31,
1995 and nine months ended July 31, 1996 as compared to nine months ended
July 31, 1995 

     For the first nine months of the Company's fiscal year ending October
31, 1996 ("Fiscal 1996"), revenues increased to $9,182,059 from $5,639,027
an increase of 63% over the same period a year ago.  Net income was $368,897
or $.26 per share for this period as compared to net income of $146,579 or
$.12 per share in the first nine months of Fiscal 1995.  Gross profit as a
percentage of sales  increased to 34.2% from 32.3% in the first nine months
of the prior year largely due to volume efficiencies.  Selling, general and
administrative expenses ("SGA Expenses") as a percentage of net sales
decreased to 27.4% in the current period as compared to 28.5% in the prior
period due to a faster increase in sales as compared to SGA Expenses.

     For the quarter ended July 31, 1996, revenues increased to $3,902,306
from $2,082,003, an increase of 91% over the comparable period a year ago. 
Net income increased to $158,800 for the quarter ended July 31, 1996 as
compared to $49,726 for the period ended July 31, 1995.  Gross profits as a
percentage of sales increased to 32.1% in the quarter ended  July 31, 1996
from 29.6% in the year ago.  SGA Expenses as a percentage of sales decreased
to 24.7% in the current quarter from 26.2% in the comparable period a year
ago due to a faster increase in sales as compared to SGA Expenses.

Liquidity and Capital Resources

     The Company's working capital increased to $1,601,968 at July 31, 1996
from $1,203,642 at October 31, 1995.  The Company's current ratio increased
to 1.5 to 1 at July 31, 1996 from 1.4 to 1 at October 31, 1995.

     During the nine months ended July 31, 1996 the Company generated cash
from operating activities of $55,344 as compared to using $408,214 during the
earlier period largely due to increased net income and a reduction of inventory
during the current period.  The Company used cash in investing activities
(purchase of equipment) during the nine months ended July 31, 1996 of
$54,308 as compared to $28,509 in the year earlier period.  The Company
used cash from financing activities during the nine months ended
July 31, 1996 of $16,039 as compared to generating $459,717 in the year
earlier period.  In the year earlier period the Company sold significantly
more of its Common Stock and increased its borrowings, as compared to the
current period when it sold less of its Common Stock and reduced its
borrowings. 


                                    -9-


<PAGE>
PART II.   OTHER INFORMATION

      Item 6.     Exhibits and reports on Form 8-K.

                  None.
























                                   -10-
<PAGE>
                                   Signature






Pursuant to the requirements of the Securities and Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                   JIM HJELM'S PRIVATE COLLECTION, LTD.
                                   Registrant




                                   s/Joseph L. Murphy
Dated:  September 13, 1996   By:   -------------------------------------
                                   Joseph L. Murphy
                                       President





















                                   -11-

hjelm\796-10q

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          OCT-31-1996
<PERIOD-END>                               JUL-31-1996
<CASH>                                          21,642
<SECURITIES>                                         0
<RECEIVABLES>                                2,619,052
<ALLOWANCES>                                   258,000
<INVENTORY>                                  1,742,526
<CURRENT-ASSETS>                             4,823,631
<PP&E>                                         221,222
<DEPRECIATION>                                 334,441
<TOTAL-ASSETS>                               5,151,660
<CURRENT-LIABILITIES>                        3,221,663
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           285
<OTHER-SE>                                   1,871,318
<TOTAL-LIABILITY-AND-EQUITY>                 5,151,660
<SALES>                                      3,902,308
<TOTAL-REVENUES>                             3,902,308
<CGS>                                        2,650,996
<TOTAL-COSTS>                                  962,512
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                288,800
<INCOME-TAX>                                   130,000
<INCOME-CONTINUING>                            158,800
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   158,800
<EPS-PRIMARY>                                      .11
<EPS-DILUTED>                                      .10
        

</TABLE>


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