JLM COUTURE INC
10QSB, 1999-09-20
WOMEN'S, MISSES', AND JUNIORS OUTERWEAR
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                               UNITES STATES

                    SECURITIES AND EXCHANGE COMMISSION

                          Washington, D.C. 20549

                                FORM 10-QSB

[X]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                      SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended July 31, 1999

                                    OR

[ ]       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                      SECURITIES EXCHANGE ACT OF 1934

For the transition period from                 to                .

Commission file number 0-19000

                           JLM COUTURE, INC.
     (Exact name of small business issuer as specified in its charter)

 Delaware                                   13-3337553
 (State or other jurisdiction of           (IRS Employer)
 incorporation or organization)             Identification No.)

              225 West 37th Street, New York, New York 10018

                              (212) 921-7058
      Registrant's telephone number, (including area code)


          (Former name, former address and former fiscal year,
          if changed since last report)

     Check whether the issuer (1) filed all reports required to be
filed by Section 13 or 15(d) of the Exchange Act of 1934 during the
past 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes   X        No

     State the number of shares outstanding of each of the issuer's
classes of common equity, as of the latest practicable date: As of
September 15, 1999, there were 2,059,905 shares of common stock,
par value $.0002 per share.

         Transitional small business disclosure format (check one)

Yes            No   X

                               Page 1 of 15.

                        There is no Exhibit Index.
                                   INDEX





                                                             Page
Part I.  Financial Information:

  Item 1.  Consolidated Financial Statements.

     Consolidated Balance Sheets at July 31, 1999 and
       October 31, 1998                                       3-4

     Consolidated Statements of Income for the three
       and nine months ended July 31, 1999 and 1998             5

     Consolidated Statements of Cash Flows for the
       nine months ended July 31, 1999 and 1998                 6

     Notes to Consolidated Financial Statements               7-9

  Item 2. Management's Discussion and Analysis of
       Financial Condition and Results of Operation.        10-13

Part II.  Other Information:

  Item 6. Exhibits and Reports on Form 8-K.                    14

     Signature                                                 15



















<PAGE>
                         PART I. FINANCIAL INFORMATION

                       JLM COUTURE, INC. AND SUBSIDIARY
                         CONSOLIDATED BALANCE SHEETS

                                    ASSETS


                                            July 31,     October 31,
                                              1999          1998
                                           (Unaudited)

Current assets:
 Cash and cash equivalents                 $  148,981    $  107,713
 Accounts receivable, net of allowance
  for doubtful accounts and trade
  discounts - $340,000 at July 31,
  1999 and $315,000 at October 31, 1998     3,638,003     2,516,511
 Inventories                                3,426,184     2,464,944
 Prepaid expenses and other current assets    437,498       706,240
 Note receivable-current portion               45,000             -

    Total current assets                    7,695,666     5,795,408

Property and equipment - at cost net of
 accumulated depreciation and amortization
 of $488,779 at July 31, 1999 and
 $432,665 at October 31, 1998                 219,506       275,555
Goodwill, net                                 257,045       267,608

Samples, net of accumulated amortization
 of $160,846 at July 31, 1999 and
 $63,746 at October 31, 1998                  211,514       357,596
Note receivable-non current portion           405,000             -
Other assets                                  164,302       215,116

                                           $8,953,033    $6,911,283











          See accompanying notes to consolidated financial statements

<PAGE>
                       JLM COUTURE, INC. AND SUBSIDIARY
                         CONSOLIDATED BALANCE SHEETS

                     LIABILITIES AND SHAREHOLDERS' EQUITY


                                           July 31,     October 31,
                                             1999          1998
                                          (Unaudited)

Current liabilities
  Revolving line of credit               $  950,000     $  900,000
  Accounts payable                        1,654,351      1,397,639
  Income taxes payable                      569,183         75,436
  Accrued expenses and
    other current liabilities               264,768        230,068

  Total current liabilities               3,438,302      2,603,143

Other liabilities                            37,053         47,639

Shareholders' equity
  Preferred stock - $.0001 par value,
  authorized 1,000,000 shares; issued
  and outstanding- none                           -              -

  Common stock - $.0002 par value,
  authorized 10,000,000 shares;
  issued 2,073,348 at July 31, 1999
  and 1,873,348 at October 31, 1998;
  Outstanding 2,043,181 at July 31,
  1999 and 1,853,181 at October 31, 1998        414            374
  Additional paid-in capital              3,219,617      2,769,657
  Retained earnings                       2,459,165      1,668,040

                                          5,679,196      4,438,071

  Less:  Note receivable and accrued
           interest                         (69,015)       (69,015)
         Treasury stock at cost:
          31,167 shares at April 30,
          1999 and 20,167 at October
          31, 1998                         (132,503)      (108,555)

      Total shareholders' equity          5,477,678      4,260,501

                                         $8,953,033     $6,911,283




          See accompanying notes to consolidated financial statements

                             JLM COUTURE, INC.
                             STATEMENT OF INCOME
            FOR THE THREE AND NINE MONTHS ENDED JULY 31, 1999 AND 1998
                                  (Unaudited)

                         THREE MONTHS ENDED         NINE MONTHS ENDED
                              JULY 31,                   JULY 31,
                         1999          1998          1999          1998


Net sales             $5,409,904    $4,810,067   $14,341,425   $12,578,329

Cost of goods sold     3,268,123     3,026,990     8,722,521     7,690,528

Gross profit           2,141,781     1,783,077     5,618,904     4,887,801

Selling, general and
 administrative
 expenses              1,632,034     1,207,766     4,169,934     3,371,395

Operating Income         509,747       575,311     1,448,970     1,516,406

Interest Expense, net
 of interest income       18,739        16,147        72,435        80,592

Income from operations
 before provision for
 income taxes            491,008       559,164     1,376,535     1,435,814

Provision for income
 taxes                   204,624       252,150       585,410       642,250

Net income            $  286,384    $  307,014   $   791,125   $   793,564

Net income per common
 and common equivalent
 share

Basic                 $     0.14    $     0.17   $      0.39   $      0.43

Diluted               $     0.14    $     0.16   $      0.38   $      0.40

Weighted average number
 of common equivalent
 shares

Basic                  2,043,181     1,835,974     2,011,020     1,830,537

Diluted                2,097,724     1,975,038     2,074,387     1,960,324


                See accompanying notes to financial statements.

                               JLM COUTURE, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                       NINE MONTHS ENDED
                                                            JULY 31,
                                                         1999      1998

Cash Flows from Operating Activities
 Net income                                         $   791,125 $ 793,564
   Adjustments to reconcile net income
    to net cash used in operating activities:
    Depreciation and amortization                       212,694    62,357
    Provision for doubtful accounts and trade
     discounts                                           25,000   (75,000)
   Changes in operating assets and liabilities
     (Increase) in accounts receivable               (1,146,492) (813,474)
     (Increase) in inventories                         (961,240) (651,161)
     Decrease (Increase) in prepaid expenses
       and other current assets                         268,742  (253,944)
     Decrease in other assets                            50,814    27,537
     Increase in accounts payable                       256,712   593,688
     Increase (decrease) in income taxes
       payable and other current liabilities            528,447   (41,682)
     (Decrease) in long term liabilities                (10,586)  ( 7,608)

 Net Cash (used in) provided by Operating
   Activities                                            15,216  (365,723)

Cash Flows From Investing Activities
  Purchase of property and equipment                          0   (17,278)

Net Cash used in Investing Activities                         0   (17,278)

Cash Flows from Financing Activities
  Net increase from short term
    borrowing                                            50,000   241,207
  Reduction of long-term debt                                 0   (77,951)
  Purchase of Treasury Stock                            (23,948)        0

Net Cash provided by Financing Activities                26,052   163,256

Net increase (decrease) in cash                          41,268  (219,745)
Cash, beginning of year                                 107,713   473,694

Cash, end of period                                 $   148,981 $ 253,949







                See accompanying notes to financial statements.

<PAGE>
                       JLM COUTURE, INC. AND SUBSIDIARY
                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                          FOR THE NINE MONTHS ENDED
                            JULY 31, 1999 and 1998
                                   (Unaudited)



 Supplemental Disclosures of Cash Flow Information;


                                          1999           1998

 Cash paid during the year for:
  Interest                              $ 96,452       $ 79,325
  Income taxes                          $150,000       $518,034

 Non-cash transactions
   Common Stock issued in exchange
    for note receivable from employee   $450,000       $      0










          See accompanying notes to consolidated financial statements







<PAGE>
                    JLM COUTURE, INC. AND SUBSIDIARY
               NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                               (Unaudited)


Note 1.

     The consolidated balance sheets as of July 31, 1999, the
consolidated statements of income for the nine month periods ended
July 31, 1999 and 1998 and the consolidated statements of cash
flows for the nine month periods ended July 31, 1999 and 1998 have
been prepared by the Company, without audit.  In the opinion of
management, all adjustments necessary to present fairly the
financial position, results of operations and cash flows, as of
July 31, 1999 and for all periods presented have been made. The
results of operations are not necessarily indicative of the results
to be expected for the full year.

     Certain information and footnote disclosures normally included
in financial statements prepared in accordance with generally
accepted accounting principles have been omitted.  It is suggested
that these financial statements be read in conjunction with the
financial statements and notes thereto included in the Company's
Form 10-KSB for its fiscal year ended October 31, 1998 which was
filed with the Securities and Exchange Commission.



Note 2. Composition of Inventory


                        Fiscal Quarter Ended   Fiscal Year Ended
                           July 31, 1999        October 31, 1998


Raw materials               $2,158,414             $1,629,899
Work-in-process                174,805                128,124
Finished Goods               1,092,965                706,921

                            $3,426,184             $2,464,944



Note 3. Revolving Line of Credit

     The Company had an available line of credit of up to
$1,700,000 with a financial institution.  On March 12, 1998, the
Company refinanced the line of credit with another financial
institution in the amount of $2,000,000.  Borrowings are
collateralized by the Company's cash, accounts receivable,
securities, deposits and general intangibles.  At July 31, 1999 and
October 31, 1998 the Company had borrowed $950,000 and $900,000,
respectively, under the revolving line of credit.



                     JLM COUTURE, INC. AND SUBSIDIARY
                       NOTES TO FINANCIAL STATEMENTS
                                (Unaudited)



Note 4.  Sale of Common Stock

     On December 22, 1998, an executive of the Company purchased
from the Company 200,000 shares of the Company's Common Stock at a
price of $2.25 per share, the market value of the Company's Common
Stock on that date.  The purchase was financed by the executive
executing a ten year promissory note due to the Company in the
amount of $450,000.  The promissory note bears interest at 5% per
annum and calls for annual principal payments of $45,000 with
accrued interest.


Note 5.  Bad Debt Expense

     During the quarter ended July 31, 1999, a former significant
customer of the Company sold substantially all of its assets to a
new entity pursuant to a foreclosure.  As a result of that event,
management determined that it was unlikely that it would collect
its outstanding receivables from that customer.  The Company had
previously reserved $100,000 against these receivables and recorded
an additional $100,000 pretax bad debt expense in the most recent
quarter, resulting in fully expensing this loss.  The entity that
acquired this former customer's assets continues to do substantial
business with the Company and is current in its obligations to the
Company.



<PAGE>
Item 2.   Management's Discussion and Analysis of Financial
                   Condition and Results of Operations.


Results of Operations


     Nine months ended July 31, 1999 as compared to nine months
ended July 31, 1998 and three months ended July 31, 1999 as
compared to three months ended July 31, 1998.

     For the first nine months of the Company s Fiscal Year ending
October 31, 1999 ("Fiscal 1999"), revenues increased to $14,341,425
from $12,578,329, an increase of 14% over the same period a year
ago.  This increase was due to increased market penetration of the
Company s products.  Gross profits as a percentage of sales rose
slightly to 39.2% from 38.9%.  Net income was $791,125 as compared
to net income of $793,564 in the first nine months of Fiscal 1998.
Per share earnings for this period was $0.39 basic share and $0.38
per diluted share, as compared to $0.43 per basic share and $0.40
per diluted shared a year ago, due to the increased number of
shares outstanding.  In the current fiscal year, selling, general
and administrative expenses as a percentage of sales increased to
29.0% of sales as compared to 26.8% due to increased marketing
costs in the first quarter of Fiscal 1999, as well as an increase
in bad debt expense due to a large former customer selling
substantially all of its assets to a new entity pursuant to a
foreclosure.

     For the quarter ended July 31, 1999 ("Fiscal 1999"), revenues
increased to $5,409,904 from $4,810,067, an increase of 12.5% over
the same period a year ago.  This increase was due to increased
market penetration of the Company's products.  Gross profit as a
percentage of sales rose to 39.6% from 37.1% as last years quarter
had a larger contribution to sales from the more moderately priced
"Occasions" line.  Net income for the current three month period
was $286,384 a decrease of 6.7% as compared to net income of
$307,014 in the third quarter of Fiscal 1999, as the current
quarter were impacted by the bad debt write off referred to above.
Per share earnings for this period were $0.14 per basic share and
diluted shares, as compared to $0.17 per basic share and $0.16 per
diluted share a year ago.  Selling, general and administrative
expenses as a percentage of sales increased to 30.2% of sales as
compared to 25.1% due to the bad debt writeoff referred to above,
are increased expenditures related to the Company's European
operations.


Liquidity and Capital Resources

     The Company's working capital increased to $4,257,364 at July
31, 1999 from $3,192,265 at October 31, 1998.  The Company's
current ratio was 2.2 to 1 at July 31, 1999 and October 31, 1998.

     During the nine months ended July 31, 1999, the Company
generated $15,216 of cash from operating activities, as compared to
using $365,723 during the year earlier period.  The Company did not
use any cash in investing activities in the current year compared
to using $17,278 a year ago.  The Company generated $26,052 of cash
from financing activities during the nine months ended July 31,
1999 as compared to $163,256 a year earlier as the Company did not
need to borrow as much money because the operations did not use as
much cash as a year ago.


Year 2000 Compliance

     The Company is on schedule with a project that addresses the
Year 2000 (Y2K) issue of computer systems and other equipment with
embedded chips or processors not being able to properly recognize
and process date-sensitive information after December 31, 1999.
The Company has completed all programming changes required to make
its computer system Y2K complaint.  JLM's computer systems are able
to recognize date sensitive information with dates after December
31, 1999.  The total cost incurred to convert the system had a
minimal impact on earnings.  Many systems use only two digits
rather than four to define the year and these systems will not be
able to distinguish between the year 1900 and the year 2000.  This
may lead to disruption in the operations of business and
governmental entities resulting from miscalculations or system
failures.  This project is designed to ensure the compliance of all
of the Company's applications, operating systems and hardware
platforms, and to address the compliance of key business partners.
Key business partners are those customers and vendors that have a
material impact on the Company's operations.  The total estimated
cost of the required modifications to become Y2K compliant should
not be material to the Company's financial position.

     Failure to make all internal business systems Y2K compliant
could result in an interruption in, or failure of, some of the
Company's business activities or operations. Y2K disruption in the
operations of key vendors could impact the Company's ability to
obtain components necessary for the manufacture of products and
fulfillment of contractual obligations.  If one or more of these
situations occur, the Company's results of operations, liquidity
and financial conditions could be materially and adversely
affected.  The Company is unable to determine the readiness of its
key business partners at this time and is therefore unable to
determine whether the consequences of Y2K failures will have a
material impact on the Company's result of operations, liquidity or
financial condition.  The Y2K project is expected to reduce the
Company's level of uncertainty about the Y2K problem and reduce the
possibility of significant interruptions of normal business
operations.


Introduction Of The Euro

     On January 1, 1999, eleven of the fifteen member countries of
the European Union established fixed conversion rates between their
existing sovereign currencies and a new currency called the "Euro."
These countries agreed to adopt the Euro as their common legal
currency on that date.  The Euro trades on currency exchanges and
is available for non-cash transactions.  Until January 1, 2002, the
existing sovereign currencies will remain legal tender in these
countries.  On January 1, 2002, the Euro is scheduled to replace
the sovereign legal currencies of these countries.  The Company's
initial international expansion will be in the United Kingdom,
which has not adopted the Euro.  The Company will evaluate the
impact the implementation of the Euro will have on its business
operations and no assurances can be given that the implementation
of the Euro will not have material adverse effect on the Company's
business, financial condition and results of operations.  However,
the Company does not expect the Euro to have a material effect on
its competitive position.  In addition, the Company cannot
accurately predict the impact the Euro will have on currency
exchange rates or the Company's currency exchange risk.


Recent Accounting Pronouncements

     In 1997, the Financial Accounting Standards Board issued SFAS
No. 130, "Reporting Comprehensive Income."  This standard
establishes requirements for the reporting and display of
comprehensive income and its components in a full set of general
purpose financial statements.  Comprehensive income is the total of
net income and all other nonowner changes in equity.  The objective
of this statement is to report a measure of all changes in equity
of a company that result from transactions and other economic
events in the period other than transactions with owners.  This
standard is effective for the Company's fiscal year beginning
November 1, 1998.  The Company does not have any transactions other
than with owners.  As such, disclosure of comprehensive income is
not necessary.  As this statement relates solely to disclosure
provisions, the Company believes that the adoption of this standard
will not have an effect on its financial position or results of
operations.

     In June 1997, the Financial Accounting Standards Board issued
SFAS No. 131, "Disclosures About Segments of an Enterprise and
Related Information," ("SFAS 131").  This pronouncement establishes
standards for companies to report information about operating
segments in financial statements based on the approach that
management utilizes to organize the segments within the company for
management reporting and decision making.  In addition, SFAS No.
131 requires that companies report disclosures about products and
services, geographic areas and major customers.  SFAS No. 131 is
effective for the Company's fiscal year beginning November 1, 1998.
Financial statement disclosures for prior periods are required to
be restated.  As this statement relates solely to disclosure
provisions, the Company believes that the adoption of this
statement will not have an effect on its financial position or
results of operations.


Safe Harbor Statement

     Statements which are not historical facts, including
statements about the Company's confidence and strategies and its
expectations about new and existing products, technologies and
opportunities, market and industry segment growth, demand and
acceptance of new and existing products or forward looking
statements that involve risks and uncertainties.  These include,
but are not limited to, product demand and market acceptance risks;
the impact of competitive products and pricing; the results of
financing efforts; the loss of any significant customers of any
business; the effect of the Company's accounting policies; the
effects of economic conditions and trade, legal, social, and
economic risks, such as import, licensing, and trade restrictions;
the results of the Company's business plan and the impact on the
Company of its relationship with its lender.




<PAGE>
                       PART II.   OTHER INFORMATION


Item 6.   Exhibits and Reports on Form 8-K.

     (a)  Exhibits.

     3.1  Certificate of Incorporation of the Company as amended
          dated December 30, 1994, incorporated by reference to
          Exhibit 3.1 of the Company's annual Report on Form 10-KSB
          filed for its fiscal year ended October 31, 1995 ("1995
          10-K").

     3.2  The Company's By-Laws are incorporated by reference to
          Exhibit 3.03 of Registration Statement No. 33-10278 NY
          filed on Form S-18 ("Form S-18").

     27   Financial Data Schedule.


(b)  Reports on Form 8-K.

     None.



<PAGE>
                                 SIGNATURE



     Pursuant to the requirements of the Securities and Exchange
Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned thereunto duly authorized.



                                   JLM COUTURE, INC.
                                   Registrant



                                   By:s/Joseph L. Murphy
                                      Joseph L. Murphy, President
                                      (Duly authorized officer)

Dated:  September 17, 1999


































<TABLE> <S> <C>

<ARTICLE> 5

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          OCT-31-1999
<PERIOD-END>                               JUL-31-1999
<CASH>                                         148,981
<SECURITIES>                                         0
<RECEIVABLES>                                4,023,003
<ALLOWANCES>                                   340,000
<INVENTORY>                                  3,426,184
<CURRENT-ASSETS>                             7,695,666
<PP&E>                                         708,285
<DEPRECIATION>                                 488,779
<TOTAL-ASSETS>                               8,953,033
<CURRENT-LIABILITIES>                        3,438,302
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           414
<OTHER-SE>                                   5,477,264
<TOTAL-LIABILITY-AND-EQUITY>                 8,953,033
<SALES>                                     14,341,425
<TOTAL-REVENUES>                            14,341,425
<CGS>                                        8,722,521
<TOTAL-COSTS>                                8,722,521
<OTHER-EXPENSES>                             4,169,934
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              72,435
<INCOME-PRETAX>                              1,376,535
<INCOME-TAX>                                   585,410
<INCOME-CONTINUING>                            791,125
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   791,125
<EPS-BASIC>                                     0.39
<EPS-DILUTED>                                     0.38


</TABLE>


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