PROGRESSIVE CORP/OH/
10-K405, 1996-03-15
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K

(Mark One)

[ x ]    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934 [Fee Required]
For the fiscal year ended     December 31, 1995

                                       or

[  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934 [No Fee Required]

For the transition period from ______________________ to ______________________

Commission file number         1-9518

                           THE PROGRESSIVE CORPORATION
             (Exact name of registrant as specified in its charter)

                Ohio                                           34-0963169
      (State or other jurisdiction of                        (I.R.S. Employer
      incorporation or organization)                         Identification No.)

      6300 Wilson Mills Road, Mayfield Village, Ohio              44143
      (Address of principal executive offices)                  (Zip Code)

                                 (216) 461-5000
              (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

                                                        Name of each exchange on
         Title of each class                              which registered

Common Shares, $1.00 Par Value                          New York Stock Exchange

9 3/8% Serial Preferred Shares, Series A (Cumulative,
  Liquidation Preference $25.00 per share)              New York Stock Exchange


Securities registered pursuant to Section 12(g) of the Act:

                                      None
                                (Title of class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
                                        [ x ]  Yes   [   ]  No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ x ]

The aggregate market value of the voting stock held by non-affiliates of the
registrant at February 9, 1996: $2,903,056,560.00

The number of the registrant's Common Shares, $1.00 par value, outstanding as of
February 29, 1996: 72,179,817

                       DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant's Annual Report to Shareholders for the year ended
December 31, 1995 are incorporated by reference in Parts I, II and IV hereof.
Portions of the registrant's Proxy Statement dated March 14, 1996, for the
Annual Meeting of Shareholders to be held on April 26, 1996, are incorporated by
reference in Part III hereof.


<PAGE>   2
INTRODUCTION

The Progressive Corporation and subsidiaries' (collectively, the "Company") 1995
Annual Report to Shareholders (the "Annual Report") contains portions of the
information required to be included in this Form 10-K, which are incorporated
herein by reference. Cross references to relevant sections of the Annual Report
are included under the appropriate items of this Form 10-K.

Portions of the information included in The Progressive Corporation's Proxy
Statement dated March 14, 1996, for the Annual Meeting of Shareholders to be
held on April 26, 1996 (the "Proxy Statement") have also been incorporated by
reference herein and are identified under the appropriate items in this Form
10-K.

                                     PART I

ITEM 1.  BUSINESS

         (a)      General Development of Business

The Progressive Corporation, an insurance holding company formed in 1965, has 64
operating subsidiaries and one mutual insurance company affiliate. The
Progressive Corporation's insurance subsidiaries and its affiliate
(collectively, the "Insurance Group") provide personal automobile insurance and
other specialty property-casualty insurance and related services throughout the
United States and in Canada. The Company's property-casualty insurance products
protect its customers against collision and physical damage to their motor
vehicles and liability to others for personal injury or property damage arising
out of the use of those vehicles.

Of the approximately 250 United States insurance company groups writing private
passenger auto insurance, the Company estimates that it ranks seventh in size
for 1995. Except as otherwise noted, all industry data and Progressive's market
share or ranking in the industry were derived either directly from data reported
by A.M. Best Company Inc. ("A.M. Best") or were estimated using A.M. Best data
as the primary source. For 1995, the estimated industry premiums written, which
include personal auto insurance in the United States and Ontario, Canada, as
well as insurance for commercial vehicles, were $122 billion, and Progressive's
share of this market was approximately 2.3%.

         (b)      Financial Information About Industry Segments

                  Incorporated by reference from Note 11, Segment Information,
                  on page 46 of the Company's Annual Report.

         (c)      Narrative Description of Business

INSURANCE SEGMENT

The Insurance Group offers a number of personal and commercial property-casualty
insurance products primarily related to motor vehicles. Net premiums written
were $2,912.8 million in 1995, compared to $2,457.2 million and $1,819.2 million
in 1994 and 1993, respectively. The underwriting profit margin was 5.7% in 1995,
compared to 8.3% (excluding the elimination of the "supplemental reserve." See
Management's Discussion and Analysis of Financial Condition and Results of
Operations beginning on page 14 for further discussion) in 1994 and 10.7% in
1993, respectively.

The Insurance Group's core business writes insurance for private passenger
automobiles, recreational vehicles and small fleets of commercial vehicles. This
business frequently has more than one program in a single state, with each
targeted to a specific market segment. The core business accounted for 97% of
the Company's 1995 total net premiums written. 


                                       2
<PAGE>   3
The bulk of the Insurance Group's core business consists of nonstandard
automobile insurance products for people cancelled or rejected by other
insurers. The size of the nonstandard automobile insurance market changes with
the insurance environment. Volume potential is influenced by the actions of
direct competitors, writers of standard and preferred automobile insurance and
state-mandated involuntary plans. The total direct premiums written in the
nonstandard automobile insurance market were about $21 billion in 1995, $20
billion in 1994 and $18 billion in 1993. Approximately 280 nonstandard insurance
companies, many of which are part of an affiliated group, wrote an estimated $17
billion of nonstandard auto premiums in 1995. In 1994, the Insurance Group
ranked second in direct premiums written in this market and near the top in
underwriting performance. Although final data has not been published, the
Company estimates that its 1995 ranking and underwriting performance will be
consistent with 1994.

The core business also writes standard and preferred automobile risks in many
states. These products accounted for between 5% and 10% of the Company's total
private passenger auto premiums in 1995. The strategy is to build towards
becoming a low-cost provider of a full line of auto insurance and related
services, distributed through whichever channel the customer prefers. The
Insurance Group's goal is to compete successfully in the standard and preferred
market, which comprises 80% of the personal automobile insurance market.

The Insurance Group's principal specialty personal lines product is motorcycle
insurance. Other products offered include recreational vehicle, mobile home and
boat insurance. The Insurance Group's competitors are specialty companies and
large multi-line insurance carriers. Although industry figures are not
available, based on the Company's analysis of this market, the Company believes
that it is a significant participant in the specialty personal lines market.

Nonstandard commercial vehicle insurance covers commercial vehicle risks that
are rejected or cancelled by other insurance companies. Based on the Company's
analysis of this market, approximately 40 companies compete for this business on
a nationwide basis. State assigned risk plans also provide this coverage.

The core business insurance products are marketed by thirteen divisions
headquartered in or near the markets served: the Florida and Southeast divisions
in Tampa, Florida; the Northeast, New York, Central States, Ohio, Commercial
Vehicle and National Accounts divisions in Cleveland, Ohio; the South Central
division in Austin, Texas; the Mountain division in Colorado Springs, Colorado;
the Mid-Atlantic division in Richmond, Virginia; the Canada division in Ontario,
Canada; and the West division in Sacramento, California. Each division is
responsible for its own marketing, sales, processing and claims.

In an effort to better manage growth and improve customer service, the Company  
is moving profit and growth responsibility for high potential communities from
state-focused division presidents to community managers. In 1995, eleven
metropolitan areas were served by community managers.

In 1995, over 90% of the net premiums written by the core business were written
through a network of more than 30,000 independent insurance agents located
throughout the United States and in Canada. Subject to compliance with certain
Company-mandated procedures, these independent insurance agents have the
authority to bind the Company to specified insurance coverages within prescribed
underwriting guidelines. These guidelines prescribe the kinds and amounts of
coverage that may be written and the premium rates that may be charged for
specified categories of risk. The agents do not have authority on behalf of the
Company to settle or adjust claims, establish underwriting guidelines, develop
rates or enter into other transactions or commitments. The Company also markets
its products through intermediaries such as employers, other insurance companies
and national brokerage agencies, and direct to customers through employed sales
people and owned insurance agencies. The core business currently markets
personal automobile insurance directly to the public by direct mail, television
and radio advertising, primarily throughout Florida and in Ohio and Texas.



                                       3
<PAGE>   4
The Insurance Group's diversified businesses - the United Financial Casualty
Company (UFCC), Professional Liability Group (PLG) and Motor Carrier division -
accounted for 3% of total volume in 1995. These businesses, which are organized
by customer group, are headquartered in Cleveland, Ohio. The choice of
distribution channel is driven by each customer group's buying preference and
service needs. Distribution channels include financial institutions and vehicle
dealers. Distribution arrangements are individually negotiated between such
intermediaries and the Company and are tailored to the specific needs of the
customer group and the nature of the related financial or purchase transactions.
The diversified businesses also market their products directly to their
customers through company-employed sales forces.

UFCC provides physical damage insurance and related tracking services to protect
the commercial or retail lender's interest in collateral which is not otherwise
insured against these risks. The principal product is collateral protection for
automobile lenders, which is sold to financial institutions and/or their
customers. Commercial banks are UFCC's largest customer group for these
services. This business also serves savings and loans, finance companies and
credit unions. According to the Company's analysis of this market, numerous
companies offer these products and none of them has a dominant market share.

PLG's principal customers are community banks. Its principal products are
liability insurance for directors and officers and employee dishonesty
insurance. Progressive shares the risk and premium on these coverages with a
small mutual reinsurer controlled by its bank customers. The program is
sponsored by the American Bankers Association. This program represented less
than one half of one percent of the Company's total 1995 net premiums written.

The Motor Carrier division primarily manages involuntary Commercial Auto
Insurance Procedures. See Service Operations on page 7 for further discussion.


COMPETITIVE FACTORS

The automobile insurance and other property-casualty markets in which the
Company operates are highly competitive. Property-casualty insurers generally
compete on the basis of price, consumer recognition, coverages offered, claim
handling, financial stability, customer service and geographic coverage.
Vigorous competition is provided by large, well-capitalized national companies,
some of which have broad distribution networks of employed or captive agents,
and by smaller regional insurers. While the Company relies heavily on technology
and extensive data gathering and analysis to segment and price markets according
to risk potential, some competitors merely price their coverage at rates set
lower than the Company's published rates. By avoiding extensive data gathering
and analysis, these competitors incur lower underwriting costs. The Company has
remained competitive by closely managing expenses and achieving operating
efficiencies, and by refining its risk measurement and price segmentation
skills. In addition, the Company offers prices for a wide spectrum of risks and
seeks to offer a wider array of payment plans, limits of liability and
deductibles than its competitors. Superior customer service and claim adjustment
are also important factors in the Company's competitive strategy.

LICENSES

The Insurance Group operates under licenses issued by various state or
provincial insurance authorities. Such licenses may be of perpetual duration or
renewable periodically, provided the holder continues to meet applicable
regulatory requirements. The licenses govern the kind of insurance coverages
which may be written in the issuing state. Such licenses are normally issued
only after the filing of an appropriate application and the satisfaction of
prescribed criteria. All licenses which are material to the Company's business
are in good standing.



                                       4
<PAGE>   5
INSURANCE REGULATION

The insurance subsidiaries are generally subject to regulation and supervision
by insurance departments of the jurisdictions in which they are domiciled or
licensed to transact business. At least one of the subsidiaries is licensed and
subject to regulation in each of the 50 states and certain U.S. possessions, in
one Canadian province and by Canadian federal authorities. The nature and extent
of such regulation and supervision varies from jurisdiction to jurisdiction.
Generally, an insurance company is subject to a higher degree of regulation and
supervision in its state of domicile. The Company's principal insurance
subsidiaries are domiciled in the states of Florida, Mississippi, Missouri, New
York, Ohio, Pennsylvania, Texas, Washington and Wisconsin. State insurance
departments have broad administrative power relating to licensing insurers and
agents, regulating premium rates and policy forms, establishing reserve
requirements, prescribing accounting methods and the form and content of
statutory financial reports and regulating the type and amount of investments
permitted. Rate regulation varies from "file and use" to prior approval to
mandated rates. Most jurisdictions prohibit rates that are "excessive,
inadequate or unfairly discriminatory."

Insurance departments are charged with the responsibility to ensure that
insurance companies maintain adequate capital and surplus and comply with a
variety of operational standards. Insurance companies are generally required to
file detailed annual and other reports with the insurance department of each
jurisdiction in which they conduct business. Insurance departments are
authorized to make periodic and other examinations of regulated insurers'
financial condition, adherence to statutory accounting principles and compliance
with state insurance laws and regulations.

Insurance holding company laws enacted in many jurisdictions grant to insurance
authorities the power to regulate acquisitions of insurers and certain other
transactions involving insurers and to require periodic disclosure of certain
information. These laws impose prior approval requirements for certain
transactions between regulated insurers and their affiliates and generally
regulate dividend and other distributions, including loans and cash advances,
between regulated insurers and their affiliates. See the "Dividends" discussion
in Item 5(c) for further information on such dividend limitations.

Under state insolvency and guaranty laws, regulated insurers can be assessed, or
required to contribute to state guaranty funds to cover policyholder losses
resulting from insurer insolvencies. Insurers are also required by many states
to provide coverage to certain risks as a condition of doing business in the
state. Such programs generally specify the types of insurance and the level of
coverage which must be offered to such involuntary risks, as well as the
allowable premium.

Insurance companies are generally required by insurance regulators to maintain
sufficient surplus to support their writings. Although the ratio of writings to
surplus that the regulators will allow is a function of a number of factors,
including the type of business being written, the adequacy of the insurer's
reserves, the quality of the insurer's assets, and the identity of the
regulator, as a general rule, the regulators prefer that annual net written
premium be not more than three times the insurer's total policyholders' surplus.
Thus, the amount of an insurer's surplus may, in certain cases, limit its
ability to grow its business.

Many states have laws and regulations that limit an insurer's ability to exit a
market. For example, certain states limit an automobile insurer's ability to
cancel and non-renew policies. Furthermore, certain states prohibit an insurer
from withdrawing one or more lines of business from the state, except pursuant
to a plan that is approved by the state insurance department. The state
insurance department may disapprove a plan that may lead to market disruption.
Laws and regulations that limit cancellation and non-renewal and that subject
program withdrawals to prior approval requirements may restrict an insurer's
ability to exit unprofitable markets.

Regulation of insurance constantly changes as real or perceived issues and
developments arise. Some changes may be due to technical factors, such as
changes in investment laws made to recognize new investment vehicles; other
changes result from such general pressures as consumer resistance to price
increases and concerns relating to insurer solvency. In recent years,
legislation and voter initiatives have been introduced which deal with insurance
rate development, rate determination and the ability of insurers to cancel or
renew insurance policies, reflecting concerns about availability, prices and
alleged discriminatory pricing. 



                                       5
<PAGE>   6
In some states, the automobile insurance industry has been under pressure in
recent years from regulators, legislators or special interest groups to reduce,
freeze or set rates to or at levels that are not necessarily related to
underlying costs, including initiatives to roll back automobile and other
personal lines rates. This kind of activity has adversely affected, and may in
the future adversely affect, the profitability and growth of the subsidiaries'
automobile insurance business in those jurisdictions, and may limit the
subsidiaries' ability to increase rates to compensate for increases in costs.
Adverse legislative and regulatory activity limiting the subsidiaries' ability
to adequately price automobile insurance may occur in the future. The impact of
these regulatory changes on the subsidiaries' businesses cannot be predicted.

The state insurance regulatory framework has come under increased federal
scrutiny, and certain state legislatures have considered or enacted laws that
alter and, in many cases, expand state authority to regulate insurance companies
and insurance holding company systems. Further, the National Association of
Insurance Commissioners (NAIC) and state insurance regulators are re-examining
existing laws and regulations, specifically focusing on insurance company
investments, issues relating to the solvency of insurance companies and further
limitations on the ability of regulated insurers to pay dividends. The NAIC also
developed a risk-based capital (RBC) program to enable regulators to take
appropriate and timely regulatory actions relating to insurers that show signs
of weak or deteriorating financial conditions. RBC is a series of dynamic
surplus-related formulas which contain a variety of factors that are applied to
financial balances based on a degree of certain risks, such as asset, credit and
underwriting risks. In addition, from time to time, the United States Congress
and certain federal agencies investigate the current condition of the insurance
industry to determine whether federal regulation is necessary.

STATUTORY ACCOUNTING PRINCIPLES

The Insurance Group's results are reported in accordance with generally accepted
accounting principles (GAAP), which differ from amounts reported under statutory
accounting principles (SAP) prescribed by insurance regulatory authorities.
Specifically, under GAAP:

1.       Commissions, premium taxes and other costs incurred in connection with
         writing new and renewal business are capitalized and amortized on a pro
         rata basis over the period in which the related premiums are earned,
         rather than expensed as incurred, as required by SAP.

2.       Certain assets are included in the consolidated balance sheets, which
         for SAP are charged directly against statutory surplus. These assets
         consist primarily of premium receivables over 90 days, furniture and
         equipment and prepaid expenses.

3.       Amounts related to ceded reinsurance are shown gross as prepaid
         reinsurance premiums and reinsurance recoverables, rather than netted
         against unearned premium reserves and loss and loss adjustment expense
         reserves, respectively, as required by SAP.

4.       Fixed maturities securities, which are classified as
         available-for-sale, are reported at market values, rather than at
         amortized cost, or the lower of amortized cost or market depending on
         the specific type of security as required by SAP. Equity securities are
         reported at quoted market values which may differ from the NAIC market
         values as required by SAP.

The differing treatment of income and expense items results in a corresponding
difference in Federal income tax expense.

During 1994, the insurance subsidiaries began to reduce loss reserves for
anticipated salvage and subrogation recoveries. Previously, salvage and
subrogation was not reflected in the statutory financial statements until
actually recovered.





                                       6
<PAGE>   7
SERVICE OPERATIONS

The service operations of the diversified businesses consist primarily of
processing business for involuntary plans and providing claim services to fleet
owners and other insurance companies. Service revenues were $38.9 million in
1995, compared to $41.9 million in 1994 and $43.7 million in 1993. Pretax
operating profits were $8.7 million in 1995, compared to $10.0 million and $6.8
million in 1994 and 1993, respectively.

The Motor Carrier division currently processes business for the Commercial Auto
Insurance Procedures (CAIP) in 29 states, the Florida Joint Underwriters
Association (FAJUA) and the New York Public Automobile Pool (NYPAP), which are
all part of the involuntary residual market. As a CAIP servicing carrier, the
division processes about one third of the premiums in the involuntary residual
market, without assuming the indemnity risk. It competes with approximately 17
other providers nationwide. In 1995, the division began processing business for
the FAJUA and competes with five other carriers in the state. Beginning in March
1996, the Company began processing business for the NYPAP and was granted a
one-third share of new business with a three-year phase-in period.

INVESTMENTS

The Company's approach to investing is consistent with its need to maintain
capital adequate to support the insurance premiums written and its commitment to
risk adverse investment policies. The Company's portfolio is invested primarily
in short-term and intermediate-term, investment-grade fixed-income securities.
The Company's investment portfolio, at market value, was $3,768.0 million at
December 31, 1995, compared to $3,186.3 million at December 31, 1994. Investment
income is affected by shifts in the types of investments in the portfolio,
changes in interest rates and other factors. Investment income, including net
realized gains on security sales, before expenses and taxes, was $245.8 million
in 1995, compared to $182.3 million in 1994 and $242.4 million in 1993. See
Management's Discussion and Analysis of Financial Condition and Results of
Operations, beginning on page 14 herein for additional discussion.

EMPLOYEES

The number of employees, excluding temporary employees, at December 31, 1995,
was 8,025.

LIABILITY FOR PROPERTY-CASUALTY LOSSES AND LOSS ADJUSTMENT EXPENSES

The consolidated financial statements include the estimated liability for unpaid
losses and loss adjustment expenses ("LAE") of the Company's insurance
subsidiaries. Total loss reserves are established at a level that is intended to
represent the midpoint of the reasonable range of loss reserves. The liabilities
for losses and LAE are determined using actuarial and statistical procedures and
represent undiscounted estimates of the ultimate net cost of all unpaid losses
and LAE incurred through December 31 of each year. These estimates are subject
to the effect of future trends on claim settlement. These estimates are
continually reviewed and adjusted as experience develops and new information
becomes known. Such adjustments, if any, are reflected in the current results of
operations.

During 1994, based on a review of the adequacy of its total loss reserves, the
Company eliminated its $71.0 million "supplemental reserve." See Management's
Discussion and Analysis of Financial Condition and Results of Operations
beginning on page 14 for further discussion. The elimination of the supplemental
reserve is reflected in the Reconciliation of Net Reserves for Losses and Loss
Adjustment Expenses table on page 8 and the Analysis of Loss and Loss Adjustment
Expenses Development table on page 9.

The accompanying tables present an analysis of property-casualty losses and LAE.
The following table: (1) provides a reconciliation of beginning and ending
estimated liability balances for 1995, 1994 and 1993, and (2) shows the
difference between the estimated liability in accordance with GAAP and that
reported in accordance with SAP.




                                       7
<PAGE>   8
RECONCILIATION OF NET RESERVES FOR LOSSES AND LOSS ADJUSTMENT EXPENSES


<TABLE>
<CAPTION>
(millions)                                          1995               1994              1993
                                             -----------------------------------------------------
<S>                                               <C>                <C>               <C>
Balance, January 1                                $1,098.7           $1,012.4          $  956.4
Incurred losses and LAE:
     Current accident year                         2,002.1            1,539.8           1,126.7
     Prior accident years                            (56.6)            (142.5)            (98.5)
                                             -----------------------------------------------------
                                                   1,945.5            1,397.3           1,028.2
                                             -----------------------------------------------------
Paid losses and LAE:
     Current accident year                         1,204.5              894.0             605.4
     Prior accident years                            525.3              417.0             366.8
                                             -----------------------------------------------------
                                                   1,729.8            1,311.0             972.2
                                             -----------------------------------------------------
Balance, December 31                               1,314.4            1,098.7           1,012.4

Add: Reinsurance recoverable on
     unpaid losses and LAE(1)                        296.1              334.2             334.8
                                             -----------------------------------------------------
Balance, December 31, GAAP                         1,610.5            1,432.9           1,347.2
Adjust: Reinsurance recoverable on
     unpaid losses and LAE(1)                       (296.1)            (334.2)           (334.8)
  Net salvage and subrogation(2)                      --                 --                39.9
                                             -----------------------------------------------------
Balance, December 31, SAP                         $1,314.4           $1,098.7          $1,052.3
                                             =====================================================
</TABLE>


(1)In 1993, the Company adopted Statement of Financial Accounting Standards
(SFAS) 113, "Accounting and Reporting for Reinsurance of Short-Duration and
Long-Duration Contracts."

(2)During 1994, the Company changed its method of accounting for salvage and
subrogation. See Statutory Accounting Principles on page 6 for further
discussion.

The reconciliation above shows a $56.6 million redundancy, which emerged during
1995, in the 1995 liability and a $142.5 million redundancy in the 1994
liability, based on information known as of December 31, 1995 and December 31,
1994, respectively. In addition, the incurred losses in the table above are on a
SAP basis, which differ slightly from the GAAP incurred losses due to the
reclassification of losses on the Company's self-insurance program to expenses
for GAAP reporting.

The anticipated effect of inflation is explicitly considered when estimating
liabilities for losses and LAE. While anticipated increases due to inflation are
considered in estimating the ultimate claim costs, the increase in average
severities of claims is caused by a number of factors that vary with the
individual type of policy written. Future average severities are projected based
on historical trends adjusted for anticipated changes in underwriting standards,
inflation, policy provisions and general economic trends. These anticipated
trends are monitored based on actual development and are modified if necessary.

The Company has not entered into any loss reserve transfers or similar
transactions having a material effect on earnings or reserves.



                                       8
<PAGE>   9
ANALYSIS OF LOSS AND LOSS ADJUSTMENT EXPENSES DEVELOPMENT
(millions)


<TABLE>
<CAPTION>
YEAR ENDED                     1985      1986      1987      1988     1989     1990     1991    1992      1993     1994       1995


<S>                           <C>       <C>       <C>       <C>       <C>      <C>     <C>     <C>      <C>       <C>       <C>     
LIABILITY FOR UNPAID
- --------------------
LOSSES AND LAE                $215.3    $323.8    $471.0    $651.0    $748.6   $791.6  $861.5  $956.4   $1,012.4  $1,098.7  $1,314.4
- --------------





PAID (CUMULATIVE) AS OF:
- ------------------------

  One year later               104.7     142.7     195.0     283.1     293.1    322.4   353.4   366.8     417.0      525.3

  Two years later              151.9     204.4     294.9     393.7     446.8    490.8   518.8   520.0     589.8         --

  Three years later            175.4     238.9     339.5     465.0     539.8    570.4   583.2   598.2        --         --

  Four years later             187.2     255.7     369.9     514.0     588.2    600.0   617.6      --        --         --

  Five years later             194.1     264.3     383.5     540.7     603.1    613.6      --      --        --         --

  Six years later              197.7     268.7     389.1     545.1     608.1       --      --      --        --         --

  Seven years later            200.7     270.1     381.9     545.5        --       --      --      --        --         --

  Eight years later            201.3     261.3     384.2        --        --       --      --      --        --         --

  Nine years later             191.6     263.2        --        --        --       --      --      --        --         --

  Ten years later              193.1        --        --        --        --       --      --      --        --         --

LIABILITY RE-ESTIMATED
- ----------------------
AS OF:
- ------

  One year later               218.7     300.6     446.6     610.3     685.4    748.8   810.0   857.9     869.9    1,042.1

  Two years later              213.6     293.6     422.2     573.4     677.9    726.5   771.9   765.5     837.8         --

  Three years later            205.3     282.8     402.4     581.3     668.6    712.7   718.7   737.4        --         --

  Four years later             203.4     274.1     403.9     575.1     667.1    683.7   700.1      --        --         --

  Five years later             200.9     275.6     399.6     578.4     654.7    666.3      --      --        --         --

  Six years later              204.4     275.8     400.2     582.2     647.1       --      --      --        --         --

  Seven years later            205.2     277.5     408.5     574.3        --       --      --      --        --         --

  Eight years later            206.7     285.7     408.1        --        --       --      --      --        --         --

  Nine years later             215.3     286.7        --        --        --       --      --      --        --         --

  Ten years later              216.3        --        --        --        --       --      --      --        --         --

CUMULATIVE REDUNDANCY 
- --------------------- 
(DEFICIENCY)                   $(1.0)    $37.1     $62.9     $76.7    $101.5   $125.3  $161.4  $219.0    $174.6      $56.6

- ------------

PERCENTAGE(1)                    (.5)     11.5      13.4      11.8      13.6     15.8    18.7    22.9      17.2        5.2
</TABLE>



(1)Cumulative redundancy/(deficiency) liability for unpaid losses and LAE.

The above table presents the development of balance sheet liabilities for 1985
through 1994. The top line of the table shows the estimated liability for unpaid
losses and LAE recorded at the balance sheet date for each of the indicated
years for the property-casualty insurance subsidiaries only. Similar reserves
for the life insurance subsidiary, which are immaterial, are excluded. This
liability represents the estimated amount of losses and LAE for claims arising
in all prior years that are unpaid at the balance sheet date, including losses
that had been incurred but not reported.



                                       9
<PAGE>   10
The upper section of the table shows the cumulative amount paid with respect to
the previously recorded liability as of the end of each succeeding year. The
lower portion of the table shows the re-estimated amount of the previously
recorded liability based on experience as of the end of each succeeding year.
The estimate is increased or decreased as more information becomes known about
the frequency and severity of claims for individual years. For example, as of
December 31, 1995 the companies had paid $263.2 million of the currently
estimated $286.7 million of losses and LAE that had been incurred through the
end of 1986; thus an estimated $23.5 million of losses incurred through 1986
remain unpaid as of the current financial statement date.

The "Cumulative Redundancy (Deficiency)" represents the aggregate change in the
estimates over all prior years. For example, the 1985 liability has developed a
$1.0 million deficiency over ten years. That amount has been reflected in income
over the ten years and did not have a significant effect on the income of any
one year. The effects on income during the past three years due to changes in
estimates of the liabilities for losses and LAE is shown in the reconciliation
table on page 8 as the "prior years" provision for incurred losses and LAE.

In evaluating this information, note that each cumulative redundancy
(deficiency) amount includes the effects of all changes in amounts during the
current year for prior periods. For example, the amount of the redundancy
related to losses settled in 1988, but incurred in 1985, will be included in the
cumulative deficiency or redundancy amount for years 1985, 1986 and 1987.
Conditions and trends that have affected development of the liability in the
past may not necessarily occur in the future. Accordingly, it may not be
appropriate to extrapolate future redundancies or deficiencies based on this
table.

The Analysis of Loss and Loss Adjustment Expenses Development table on page 9 is
constructed from Schedule P, Part-1, from the 1990 through 1995 Consolidated
Annual Statements, as filed with the state insurance departments, and Schedules
O and P filed for years prior to 1989. This development table differs from the
development displayed in Schedule P, Part-2 due to the fact Schedule P, Part-2
excludes unallocated loss adjustment expenses and reflects the change in the
method of accounting for salvage and subrogation for 1994 and prior.

     (d)      Financial Information about Foreign and Domestic Operations

The Company operates throughout the United States and in Canada. The amount of
Canadian revenues and assets are approximately two percent of the Company's
consolidated revenues and assets. The amount of operating income (loss)
generated by its Canadian operations is immaterial with respect to the Company's
consolidated operating income.




                                       10
<PAGE>   11
ITEM 2.      PROPERTIES

OWNED PROPERTIES

In 1994, the Company completed its new corporate office complex on a 42-acre
parcel in Mayfield Village, Ohio, owned by a subsidiary. The new facility
consists of 517,800 square feet of space and replaces office space held under
leases in a number of locations in the Cleveland, Ohio area. The project's cost
of $75.5 million was funded through operating cash flows. The Company's central
data processing facility occupies a modern, three-story brick, building
containing approximately 107,000 square feet of office space, on this same
parcel.

The Company owns two adjacent two-story brick buildings in Highland Heights,
Ohio, which contain an aggregate of 233,000 square feet of office and warehouse
space. The property was purchased in August 1994 for approximately $6.7 million.
The buildings are currently being renovated to accommodate the Company's
operations.

The Company owns a modern three-story building containing approximately 96,700
square feet of office space in Mayfield Heights, Ohio. The property was
purchased in December 1993 for approximately $6.5 million, and is occupied by
the Company's Northeast Division.

The Company's Florida Division is headquartered in a modern, two-story building
containing approximately 60,000 square feet of office space in Tampa, Florida.
The property was financed with, and is owned subject to a mortgage granted in
connection with, industrial development revenue bonds bearing interest equal to
79.45% of a specified prime commercial lending rate. The remaining annual
principal amounts payable are $368,000 in 1996 and 1997 and $92,000 in 1998.

The Company owns a modern 26,400 square foot building in Tampa, Florida, used
for post-processing document assembly and mailing. The property was purchased on
March 31, 1995, for approximately $1.4 million.

The Company owns a modern, two-story building containing approximately 39,000
square feet of office space in Tampa, Florida; this building is leased to a
non-affiliated tenant.

The Company also owns a one-story brick building containing approximately 92,000
square feet of training facilities, office and warehouse space in Mayfield
Village, Ohio.

LEASED PROPERTIES

The Company leases approximately 590,000 square feet of modern office space at
various locations throughout the United States for its other business units and
staff functions. In addition, the Company leases approximately 288 processing
and claim offices at various locations throughout the United States. Two offices
are leased in Canada. These leases are generally short-term to medium-term
leases of standard commercial office space.

ITEM 3.      LEGAL PROCEEDINGS

Incorporated by reference from Note 4, Litigation, on page 41 of the Company's
Annual Report.

ITEM 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

EXECUTIVE OFFICERS OF THE REGISTRANT

Incorporated by reference from information with respect to executive officers of
The Progressive Corporation and its subsidiaries set forth in Item 10 of this
Annual Report on Form 10-K.



                                       11
<PAGE>   12
PART II

ITEM 5.      MARKET FOR REGISTRANT'S COMMON EQUITY
        AND RELATED STOCKHOLDER MATTERS

        (a)      Market Information

The Company's Common Shares are traded on the New York Stock Exchange under the
symbol PGR. The high and low prices set forth below are as reported on the
consolidated transaction reporting system.


<TABLE>
<CAPTION>
                                                                     Dividends
   Year                Quarter     High              Low             Per Share
- ------------------------------------------------------------------------------
<S>                      <C>      <C>              <C>                 <C>  
   1995                  1        $42 1/8          $34 3/4             $.055
                         2         41 7/8           37 1/8              .055
                         3         48               37 3/4              .055
                         4         49 1/2           41 1/2              .055
                           ---------------------------------------------------
                                  $49 1/2          $34 3/4             $.220
                           ===================================================


   1994                  1        $40 1/2          $27 3/4             $.050
                         2         35 5/8           28 1/2              .050
                         3         38 7/8           33 1/4              .055
                         4         38 3/8           32 1/4              .055
                           ---------------------------------------------------
                                  $40 1/2          $27 3/4             $.210
                           ===================================================
</TABLE>



The closing price of the Company's Common Shares on February 29, 1996 was
$46.00.

        (b)      Holders

There were 4,770 shareholders of record on February 29, 1996.

        (c)      Dividends

Statutory policyholders' surplus was $1,055.1 million and $945.1 million at
December 31, 1995 and 1994, respectively. Generally, under state insurance laws,
the net admitted assets of insurance subsidiaries available for transfer to a
corporate parent are limited to those net admitted assets, as determined in
accordance with SAP, which exceed minimum statutory capital requirements. At
December 31, 1995, $121.5 million of statutory policyholders' surplus represents
net admitted assets of the insurance subsidiaries that are required to meet
minimum statutory surplus requirements in the subsidiaries' states of domicile.
Furthermore, state insurance laws limit the amount that can be paid as a
dividend or other distribution in any given year without prior regulatory
approval and adequate policyholders' surplus must be maintained to support
premiums written. Based on the dividend laws currently in effect, the insurance
subsidiaries may pay aggregate dividends of $179.2 million in 1996 out of
statutory policyholders' surplus, without prior approval by regulatory
authorities.



                                       12
<PAGE>   13
ITEM 6.      SELECTED FINANCIAL DATA

(millions - except per share  amounts)

<TABLE>
<CAPTION>
                                                         For the years ended December 31,

                                     1995            1994            1993             1992              1991
                              ---------------------------------------------------------------------------------

<S>                                <C>             <C>             <C>              <C>              <C>
Total revenues(1)                  $3,011.9        $2,415.3        $1,954.8         $1,738.9         $1,493.1
Operating income                      220.1           212.7           197.3            129.8             85.1
Net income(2),(3)                     250.5           274.3           267.3            153.8             32.9
Per share:
     Operating income(4)               2.84            2.76            2.61             1.72             1.19
     Net income(2),(3),(4)             3.24            3.59            3.58             2.05              .41
     Dividends                         .220            .210            .200             .191             .172
Total assets(3),(5)                 5,352.5         4,675.1         4,011.3          3,440.9          3,317.2
Funded debt
     outstanding                      675.9           675.6           477.1            568.5            644.0
</TABLE>




All per share amounts have been adjusted for the December 8, 1992 3-for-1 stock
split.

(1)Total revenues for 1992 include $106.0 million ($70.0 million after taxes),
or $.97 per share, for the Company's California Proposition 103 reserve
reduction.

(2)During 1994, based on a review of the adequacy of its total loss reserves,
the Company eliminated its $71.0 million "supplemental reserve" ($46.2 million
after tax), resulting in a one-time increase in earnings of $.62 per share. See
Management Discussion and Analysis of Financial Condition and Results of
Operations set forth in Item 7 of this Annual Report on Form 10-K for further
discussion.

(3)Effective January 1, 1992, the Company adopted SFAS 109 and is able to
demonstrate that the benefit of deferred tax assets is fully realizable. The
cumulative effect of adopting SFAS 109 increased net income $14.2 million, or
$.20 per share. In 1991, the deferred tax asset writedown, as required under
SFAS 96, was included in the Federal income tax provision.

(4)Presented on a fully diluted basis.

(5)Pursuant to SFAS 113, amounts for 1992 and 1991 were restated.



                                       13
<PAGE>   14
ITEM 7.      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
             CONDITION AND RESULTS OF OPERATIONS

FINANCIAL CONDITION

The Progressive Corporation is a holding company and does not have any revenue
producing operations of its own. It receives cash through borrowings, equity
sales, subsidiary dividends and other transactions, and may use the proceeds to
contribute to the capital of its insurance subsidiaries in order to support
premium growth, to repurchase its Common Shares and other outstanding
securities, to redeem its outstanding securities and for other business
purposes. During 1995, the Company repurchased .1 million of its 9 3/8% Serial
Preferred Shares, Series A, at a cost of $2.3 million.

During the three-year period ended December 31, 1995, the Company sold 4,950,000
Common Shares for net proceeds of $177.0 million and repurchased 1.2 million
Common Shares at a total cost of $36.4 million (average cost of $31.92 per
share) and .6 million of its 9 3/8% Serial Preferred Shares, Series A, at a
total cost of $14.4 million (average cost $27.08 per share). The Company also
sold $350.0 million of notes, repaid $170.0 million borrowed under its credit
facilities, and redeemed the entire $70.0 million of its 8 3/4% Debentures.
During the same period, The Progressive Corporation received $254.3 million from
its insurance subsidiaries, net of capital contributions made to these
subsidiaries. The regulatory restrictions on subsidiary dividends are described
in Item 5(c) on page 12 herein.

The Company has substantial capital resources and is unaware of any trends,
events or circumstances that are reasonably likely to affect its capital
resources in a material way. The Company also has available a $20.0 million
revolving credit agreement. Given its 31% debt to equity ratio, the Company
believes it has sufficient borrowing capacity and other capital resources to
support current and anticipated growth.

The Company's insurance operations create liquidity by collecting and investing
premiums from new and renewal business in advance of paying claims. For the
three years ended December 31, 1995, operations generated a positive cash flow
of $1,305.4 million, and cash flow is expected to be positive in both the
short-term and reasonably foreseeable future. The Company's substantial
investment portfolio is highly liquid, consisting almost entirely of readily
marketable securities. On or after May 31, 1996, the Company's 9 3/8% Serial
Preferred Shares, Series A, are redeemable at the Company's option at the price
of $25 per share plus accrued dividends to the redemption date. If the Company
elects to redeem these securities, the redemption could be funded through
operating cash flows or, if market conditions warrant, funds could be raised
externally on the debt or equity markets. The Company does not expect any
material changes in its cash requirements and is not aware of any trends, events
or uncertainties that are reasonably likely to have a material effect on its
liquidity.

Total capital expenditures for the three years ended December 31, 1995,
aggregated $156.5 million. In 1994, the Company completed its new corporate
office complex in Mayfield Village, Ohio. The cost of the project was $75.5
million and was funded through operating cash flows.

INVESTMENTS

The Company invests in fixed-maturity, equity and short-term securities. The
Company's investment strategy recognizes its need to maintain capital adequate
to support its insurance operations and commitment to risk adverse investment
policies. Therefore, the Company evaluates the risk/reward trade-offs of
investment opportunities, measuring their effects on stability, diversity,
overall quality and liquidity of the investment portfolio. The majority of the
portfolio is invested in high-grade, fixed-income securities, of which short-
and intermediate-term securities represented $2,876.2 million, or 76.4%, in 1995
and $2,319.4 million, or 72.9%, in 1994. Long-term securities were $191.9
million, or 5.1%, in 1995 and $245.0 million, or 7.7%, in 1994. The duration of
the fixed-income portfolio was 2.2 years at December 31, 1995. Early in 1995,
the Company eliminated a substantial portion of its municipal securities with
maturities longer than 5 years in response to the proposal of a "flat tax,"
which would effectively eliminate the tax advantage of these securities.


                                       14
<PAGE>   15
A relatively small portion of the investment portfolio was invested in
marketable equity securities providing risk/reward balance and diversification.
Common stocks represented $310.0 million, or 8.2%, in 1995 and $106.2 million,
or 3.4%, in 1994. The increase in common stocks reflects the Company's objective
to increase its position in common stock investments to 15% of the entire
portfolio and to optimize value and further diversify the portfolio through
foreign equity investments. The foreign equity portfolio, which may utilize
stock index futures and foreign currency forwards, comprised $52.6 million of
the common stock portfolio at December 31, 1995. The remainder of the equity
portfolio of $382.3 million, or 10.1%, in 1995 and $370.1 million, or 11.6%, in
1994, was comprised of over 90% of fixed-rate preferred stocks with mechanisms
that may provide an opportunity to liquidate at par.

Consistent with the Company's objective to increase its common stock
investments, the Company liquidated its high-yield portfolio, reducing it to .2%
of the portfolio at December 31, 1995, from 4.4% at December 31, 1994, resulting
in a net gain of $6.6 million.

In conjunction with guidance issued by the FASB, the Company reclassified $248.4
million of its held-to-maturity securities to available-for-sale, recognizing
$10.4 million in gross unrealized gains. The Company had no held-to-maturity
securities at December 31, 1995.

As of December 31, 1995, the Company's portfolio had $78.7 million in unrealized
gains, compared to $41.1 million in unrealized losses in 1994. This increase in
value was the result of falling interest rates and rising prices in the bond and
stock market. The weighted average fully taxable equivalent book yield of the
portfolio was 6.9%, 6.7% and 6.8% for the years ended December 31, 1995, 1994
and 1993, respectively.

The quality distribution of the fixed-income portfolio is as follows:

<TABLE>
<CAPTION>
                                 Percentage at            Percentage at
        Rating                 December 31, 1995        December 31, 1994
        ------                 -----------------        -----------------
<S>                                   <C>                     <C>  
          AAA                         63.9%                   58.4%
           AA                         17.6                    20.9
            A                         13.6                    11.8
          BBB                          4.5                     3.7
    Non Rated/Other                     .4                     5.2
                                     -----                   -----
                                     100.0%                  100.0 %
</TABLE>


Investments in the Company's portfolio have varying degrees of risk. Equity
securities generally have greater risks than the non-equity portion of the
portfolio since these securities are subordinate to rights of debt holders and
other creditors of the issuer. Financial instruments with off-balance-sheet
risk are used to manage the risks and enhance the yields of the
available-for-sale portfolio. This is accomplished by modifying the basis,
duration, interest rate or foreign currency characteristics of the portfolio or
hedged securities. Net cash requirements are limited to changes in market values
which may vary based upon changes in interest rates and other factors. Exposure
to credit risk is limited to the carrying value; unless otherwise noted,
collateral is not required to support the credit risk. During 1995, the Company
added a government bond trading portfolio to benefit from short-term market rate
opportunities. The Company has stringent restrictions on the amount of open
positions in the trading portfolio limiting its exposure to acceptable levels.
At December 31, 1995, there were no trading securities or off-balance-sheet
trading positions.

As of December 31, 1995, the Company held $729.1 million of asset-backed
securities which represented 19.3% of the total investment portfolio. The
portfolio included collateralized mortgage obligations (CMOs) and commercial
mortgage-backed obligations (CMBs) totaling $335.2 million and $117.2 million,
respectively. As of December 31, 1995, the CMO portfolio included sequential
bonds representing 65.9% of the CMO portfolio ($221.0 million) with an average
life of 3.1 years, and planned amortization class bonds representing 34.1% of
the CMO portfolio ($114.2 million) with an average life of 1.6 years. One
hundred percent of the CMOs held by the Company are rated AAA by Moody's or
Standard & Poor's. At December 31, 1995, the CMB portfolio had an average life
of 7.4 years and a weighted average Moody's or Standard & Poor's rating of A. At
December 31, 1995, the CMO and CMB portfolios had unrealized gains of $3.9
million and $1.1 million, respectively. The single largest unrealized loss in
any CMO security was $.1 million, or .5% of such position, and there were no
unrealized losses in any CMB security at December 31, 1995. Both the CMO and CMB
portfolios are highly liquid with readily available quotes and contain no
residual interests. The remainder of the asset-backed portfolio is invested
primarily in auto loan and credit card-backed securities.


                                       15
<PAGE>   16
The Company regularly reviews the individual holdings in its portfolio for
evidence of impairment. Changes in market value are evaluated to determine the
extent to which such changes are attributable to: (i) interest rates, (ii)
market-related factors other than interest rates and (iii) financial conditions,
business prospects and other fundamental factors specific to the issuer.
Declines attributable to issuer fundamentals are reviewed in further detail.
Available evidence is considered to estimate the realizable value of the
investment. When a security in the Company's investment portfolio has a decline
in market value which is other than temporary, the Company is required by GAAP
to reduce the carrying value of such security to its net realizable value. It is
the Company's general policy to dispose of securities when the Company
determines that the issuer is unable to reverse its deteriorating financial
condition and the prospects for its business within a reasonable period of time.
In less severe circumstances, the Company may decide to dispose of a portion of
its holdings in a specific issuer when the risk profile of the investment
becomes greater than its tolerance for such risk.

RESULTS OF OPERATIONS

Operating income, which excludes net realized gains and losses from security
sales and one-time items, was $220.1 million, or $2.84 per share, in 1995,
$212.7 million, or $2.76 per share, in 1994 and $197.3 million, or $2.61 per
share, in 1993. The GAAP combined ratio was 94.3 in 1995, 91.7 (88.5 including
the elimination of the "supplemental reserve" discussed below) in 1994 and 89.3
in 1993.

Direct premiums written increased 16% to $3,068.9 million in 1995, compared to
$2,645.1 million in 1994 and $1,966.4 million in 1993. Net premiums written
increased 19% to $2,912.8 million, compared to $2,457.2 million in 1994 and
$1,819.2 million in 1993. The difference between direct and net premiums written
is largely attributable to premiums written under state-mandated involuntary
Commercial Auto Insurance Procedures (CAIP), for which the Company retains no
indemnity risk, of $105.4 million in 1995, $115.4 million in 1994 and $98.0
million in 1993. During the three years ended December 31, 1995, the Company
provided policy and claim processing services to 28 state CAIPs. Premiums
earned, which are a function of the amount of premiums written in the current
and prior periods, increased 24% in 1995, compared to 31% in 1994 and 17% in
1993.

The Company's Core divisions' net premiums written grew 21%, 38% and 25% for
1995, 1994 and 1993, respectively, primarily driven by an increase in unit
sales. In 1995, the Company raised rates an average of 6.5%, compared to no rate
changes in 1994 and a rate decrease of .8% in 1993. The Company continues to
write standard and preferred auto risks which represented between 5% and 10% of
total Core business volume. The Company anticipates continued growth in its Core
business in 1996, which could result from the number of states in which the
Company seeks to insure all auto risks, from working with independent agents
dedicated to regaining market share and from integrating other buying options.
The Core divisions generated underwriting profit margins of 5% in 1995, 7% in
1994 and 10% in 1993; the Company's strategy is to achieve a 4% underwriting
margin.

Claim costs, the Company's most significant expense, represent actual payments
made and changes in estimated future payments to be made to or on behalf of its
policyholders, including expenses required to settle claims and losses. These
costs include a loss estimate for future assignments and assessments, based on
current business, under state-mandated involuntary automobile programs. Claims
costs are influenced by inflation and loss severity and frequency, the impact of
which is mitigated by adequate pricing. Increases in the rate of inflation
increase loss payments, which are made after premiums are collected.
Accordingly, anticipated rates of inflation are taken into account when the
Company establishes premium rates and loss reserves. Claim costs, expressed as a
percentage of premiums earned, were 71% in 1995, compared to 67% (excluding the
elimination of the "supplemental reserve") in 1994 and 62% in 1993. The Company
has allowed loss costs to rise at a faster pace than rates, reflecting the
Company's intent to maintain rates at competitive levels.

During 1994, based on a review of the adequacy of its total loss reserves, the
Company eliminated its $71.0 million "supplemental reserve," resulting in a
one-time increase in earnings of $.62 per share, a 3.2 point increase in the
underwriting profit margin and a $46.2 million increase in capital. The Company
historically established case and IBNR reserves by product with the objective of
being accurate to within plus or minus 2%. Pricing has been based on these
estimates of reserves by product. Because the Company desired a very high degree
of comfort that aggregate reserves were adequate, aggregate reserves were
established near the upper end of the reasonable range of reserves, and the
difference between such aggregate reserves and the midpoint of the reasonable
range of case and IBNR reserves was called the "supplemental reserve." The
Company concluded, after examining its historical aggregate reserves, that the
practice of setting aggregate reserves at the upper end of the range of
reasonable reserves provided an unnecessarily high level of comfort. At December
31, 1994, even without the high level of comfort provided by the "supplemental
reserve," the Company's reserves would have been redundant by approximately 2%
to 4% over the previous 5 years. The Company believes that this change in the
estimate of its reserves placed it more in line with the practices of other
companies in the industry.


                                       16
<PAGE>   17
Because the Company is primarily an insurer of motor vehicles, it has limited
exposure for environmental, product and general liability claims. The Company
has established reserves for these exposures, in amounts which it believes to be
adequate based on information currently known by it. The Company does not
believe that these claims will have a material impact on the Company's
liquidity, results of operation, cash flows or financial condition.

During 1994, the Company settled the dispute, arising out of its 1985
acquisition of American Star Insurance Company (since renamed National
Continental Insurance Company), over the seller's refusal to pay certain losses
on pre-sale business written by American Star. Under the settlement, National
Continental received $10.1 million from the seller and agreed to be solely
responsible for the next $20 million of gross losses. The seller will thereafter
be responsible for half the losses, net of reinsurance, if it achieves certain
minimum net worth requirements. In addition to the $10.1 million, National
Continental will be entitled to the proceeds of various treaty and facultative
reinsurance policies that had been purchased by American Star. National
Continental has established reserves for these exposures, which are mainly for
product liability and environmental claims, in amounts it believes to be
adequate based on information currently available to it, including a study by
independent actuaries for the seller. Total reserves on this business are $27.9
million, of which $8.8 million is recoverable from reinsurers. The Company will
continue to monitor these exposures, adjust the related reserves appropriately
as additional information becomes known and disclose any material developments.

Policy acquisition and other underwriting expenses as a percentage of premiums
earned were 23% in 1995, compared to 25% in 1994 and 28% in 1993. The decrease
primarily reflects process improvement initiatives and lower commission
programs.

Service businesses generated a pretax operating profit of $8.7 million in 1995,
compared to $10.0 million in 1994 and $6.8 million in 1993.

Recurring investment income (interest and dividends) increased 26% to $199.1
million in 1995, compared to $158.5 million in 1994 and $134.5 million in 1993,
primarily due to an increase in the average investment portfolio and a mix shift
in the portfolio to taxable securities. Net realized gains on security sales
were $46.7 million in 1995, $23.8 million in 1994 and $107.9 million in 1993. A
significant portion of the 1993 realized gains resulted from the sale of certain
equity securities held in the Company's investment portfolio.

ITEM 8.      FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The Consolidated Financial Statements of the Company, along with the related
notes, supplementary data and report of independent accountants, are
incorporated by reference from the Company's 1995 Annual Report, pages 33
through 46 and pages 50 through 55.

ITEM 9.      CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
             FINANCIAL DISCLOSURE

None.


                                       17
<PAGE>   18
                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

A description of the directors, all of whom have been nominated for election as
directors at the 1996 Annual Meeting of Shareholders of the Registrant, is
incorporated herein by reference from the section entitled "Election of
Directors" in the Proxy Statement, pages 2 and 3.

A description of the executive officers of the Registrant and its subsidiaries
follows. These descriptions reflect the Company's termination of its officership
program and consequent elimination of many officer positions, effective December
31, 1993. Unless otherwise indicated, the executive officer has held the
position(s) indicated for at least the last five years.


<TABLE>
<CAPTION>
                                                          Offices Held and
    Name                            Age          Last Five Years' Business Experience
    ----                            ---          ------------------------------------

<S>                                 <C>    <C>                                           
Peter B. Lewis                      62     Chairman since April 1993; President, Chief Executive Officer and a
                                           director of the Registrant and Progressive Casualty Insurance Company
                                           ("Progressive Casualty"), the principal subsidiary of the Registrant.

Charles B. Chokel                   42     Treasurer of the Registrant since December 15, 1994; Chief Financial
                                           Officer of the Registrant since April 1991; Senior Vice President -
                                           Finance of Progressive Casualty from April 1991 to December 1993;
                                           President of the California Division and Vice President of Progressive
                                           Casualty prior to April 1991.

Allan W. Ditchfield                 58     Chief Information Officer of the Registrant since March 1991; Senior
                                           Vice President - Information Services of Progressive Casualty from
                                           March 1991 to December 1993; Senior Vice President of Systems
                                           Engineering at MCI Telecommunications Corporation, Washington, D.C.
                                           (telecommunications) prior to March 1991.

Bruce W. Marlow                     47     Chief Operating Officer of the Registrant; Executive Vice President of
                                           Progressive Casualty prior to December 1993.

David M. Schneider                  58     Chief Legal Officer and Secretary of the Registrant; Senior Vice
                                           President of Progressive Casualty prior to December 1993.

Tiona M. Thompson                   45     Chief Human Resources Officer of the Registrant since December 1993;
                                           Vice President - Human Resources of Progressive Casualty from
                                           September 1991 to December 1993; Vice President of Progressive
                                           Casualty prior to September 1991.
</TABLE>




                                       18
<PAGE>   19
ITEM 11.     EXECUTIVE COMPENSATION

Incorporated by reference from the section of the Proxy Statement entitled
"Executive Compensation," pages 7 through 17.

ITEM 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
             MANAGEMENT

Incorporated by reference from the section of the Proxy Statement entitled
"Security Ownership of Certain Beneficial Owners and Management," pages 4
through 6.

ITEM 13.     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

None


                                       19
<PAGE>   20
                                     PART IV

ITEM 14.     EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
             FORM 8-K.

        (a)(1)  Listing of Financial Statements

                The following consolidated financial statements of the
                Registrant and its subsidiaries, included in the Registrant's
                Annual Report, are incorporated by reference in Item 8:

                    Report of Independent Accountants

                    Consolidated Statements of Income - December 31, 1995, 1994
                    and 1993

                    Consolidated Balance Sheets - December 31, 1995
                    and 1994

                    Consolidated Statements of Changes in Shareholders' Equity -
                    December 31, 1995, 1994 and 1993

                    Consolidated Statements of Cash Flows - December 31, 1995,
                    1994 and 1993

                    Notes to Consolidated Financial Statements

                    Supplemental Information*

                *Not covered by Report of Independent Accountants.

        (a)(2)  Listing of Financial Statement Schedules

                    The following financial statement schedules of the
                    Registrant and its subsidiaries, Report of Independent
                    Accountants and Consent of Independent Accountants are
                    included in Item 14(d):

                    Schedules

                    Report of Independent Accountants

                    Consent of Independent Accountants

                    Schedule I - Summary of Investments - 
                    Other than Investments in Related Parties

                    Schedule II - Condensed Financial 
                    Information of Registrant



                                       20
<PAGE>   21
                    Schedule III - Supplementary Insurance Information

                    Schedule IV - Reinsurance

                    Schedule VI - Supplemental Information Concerning
                    Property-Casualty Insurance Operations

                    No other schedules are required to be filed herewith
                    pursuant to Article 7 of Regulation S-X.

         (a)(3) Listing of Exhibits

                See exhibit index contained herein at pages 36 through 39.
                Management contracts and compensatory plans and arrangements are
                identified in the Exhibit Index as Exhibit Nos. (10)(A) through
                (10)(J).

         (b)    Reports on Form 8-K

                None.

         (c)    Exhibits

                The exhibits in response to this portion of Item 14 are
                submitted concurrently with this report.

         (d)    Financial Statement Schedules

                The response to this portion of Item 14 is located at pages 27
                through 35.


                                       21
<PAGE>   22
                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                             THE PROGRESSIVE CORPORATION

March 15, 1996                               BY: /s/ Peter B. Lewis
                                                 ------------------
                                                 Peter B. Lewis
                                                 Chairman, President and Chief
                                                 Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the registrant in
the capacities and on the dates indicated.

/s/ Peter B. Lewis       Chairman, President, Chief Executive    March 15, 1996
- ----------------------   Officer and a Director
Peter B. Lewis           

/s/ Charles B. Chokel    Treasurer and Chief Financial Officer   March 15, 1996
- ----------------------
Charles B. Chokel

/s/ Jeffrey W. Basch     Chief Accounting Officer                March 15, 1996
- ----------------------
Jeffrey W. Basch

Milton N. Allen*         Director                                March 15, 1996
- ----------------------
Milton N. Allen

B. Charles Ames*         Director                                March 15, 1996
- ----------------------
B. Charles Ames

Stephen R. Hardis*       Director                                March 15, 1996
- ----------------------
Stephen R. Hardis

Janet Hill*              Director                                March 15, 1996
- ----------------------
Janet Hill

Norman S. Matthews*      Director                                March 15, 1996
- ----------------------
Norman S. Matthews



                                       22
<PAGE>   23
Donald B. Shackelford*       Director                  March 15, 1996
- ----------------------
Donald B. Shackelford

Paul B. Sigler*              Director                  March 15, 1996
- ----------------------
Paul B. Sigler


* DAVID M. SCHNEIDER, by signing his name hereto, does sign this document on
behalf of the persons indicated above pursuant to a power of attorney duly
executed by such persons.





By /s/ David M. Schneider                              March 15, 1996
   ------------------------
    David M. Schneider
    Attorney-in-fact



                                       23
<PAGE>   24
                           ANNUAL REPORT ON FORM 10-K

                                   ITEM 14(d)

                          FINANCIAL STATEMENT SCHEDULES

                          YEAR ENDED DECEMBER 31, 1995

                           THE PROGRESSIVE CORPORATION

                             MAYFIELD VILLAGE, OHIO



                                       24
<PAGE>   25
                        REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Shareholders,
The Progressive Corporation:

Our report on the consolidated financial statements of The Progressive
Corporation and subsidiaries has been incorporated by reference in this Form
10-K from page 33 of the 1995 Annual Report to Shareholders of The Progressive
Corporation. In connection with our audits of such financial statements, we have
also audited the related financial statement schedules listed in the index on
pages 20 and 21 of this Form 10-K.

In our opinion, the financial statement schedules referred to above, when
considered in relation to the basic financial statements taken as a whole,
present fairly, in all material respects, the information required to be
included therein.

                                         COOPERS & LYBRAND L.L.P.

Cleveland, Ohio
January 24, 1996


                                       25
<PAGE>   26
                       CONSENT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Shareholders,
The Progressive Corporation:

We consent to the incorporation by reference in the Registration Statement of
The Progressive Corporation on Form S-8 (File No. 33-57121) filed December 29,
1994, the Registration Statement on Form S-8 (File No. 33-64210) filed June 10,
1993, the Registration Statement on Form S-8 (File No. 33-51034) filed August
20, 1992, the Registration Statement on Form S-8 (File No. 33-46944) filed
April 3, 1992, the Registration Statement on Form S-8 (File No. 33-38793) filed
February 4, 1991, the Registration Statement on Form S-8 (File No. 33-38107)
filed December 6, 1990, the Registration Statement on Form S-8 (File No.
33-37707) filed November 9, 1990, the Registration Statement on Form S-8 (File
No. 33-33240) filed January 31, 1990, and the Registration Statement on Form
S-8 (File No. 33-16509) filed August 14, 1987, of our reports dated January 24,
1996, on our audits of the consolidated financial statements and financial
statement schedules of The Progressive Corporation and subsidiaries as of
December 31, 1995 and 1994, and for each of the three years in the period ended 
December 31, 1995, which reports are included in this Annual Report on Form 
10-K.

                                                       COOPERS & LYBRAND L.L.P.

Cleveland, Ohio
March 14, 1996


                                       26
<PAGE>   27
SCHEDULE I -- SUMMARY OF INVESTMENTS -- OTHER
THAN INVESTMENTS IN RELATED PARTIES

THE PROGRESSIVE CORPORATION AND SUBSIDIARIES
(millions)

<TABLE>
<CAPTION>
                                                                           December 31, 1995
                                                   ----------------------------------------------------------------
                                                                                             Amount At Which Shown
                                                                                                            In The
                Type of Investment                             Cost          Market Value            Balance Sheet
                                                   ----------------------------------------------------------------


<S>                                                          <C>                 <C>                      <C>   
Fixed Maturities:
Available-for-sale:
    United States Government and
         government agencies and
         authorities                                         $  676.7            $  686.1                 $  686.1
    States, municipalities and political
         subdivisions                                         1,186.9             1,211.6                  1,211.6
    Asset-backed securities                                     722.3               729.1                    729.1
    Foreign government obligations                               33.9                34.9                     34.9
    Corporate and other debt securities                          62.2                63.2                     63.2
    Redeemable preferred stock                                   47.5                48.0                     48.0
                                                   ----------------------------------------------------------------
Total fixed maturities                                        2,729.5             2,772.9                  2,772.9
                                                   ----------------------------------------------------------------

Equity securities:
    Common stocks                                               277.6               310.0                    310.0
    Preferred stocks                                            379.4               382.3                    382.3
                                                   ----------------------------------------------------------------
Total equity securities                                         657.0               692.3                    692.3
                                                   ----------------------------------------------------------------

Short-term investments                                          302.8               302.8                    302.8
                                                   ----------------------------------------------------------------
Total investments                                            $3,689.3            $3,768.0                 $3,768.0
                                                   ================================================================
</TABLE>




The Company did not have any securities of one issuer with an aggregate cost or
market value exceeding 10% of total shareholders' equity at December 31, 1995.


                                       27
<PAGE>   28
SCHEDULE II -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT

CONDENSED STATEMENTS OF INCOME

THE PROGRESSIVE CORPORATION (PARENT COMPANY)
(millions)

<TABLE>
<CAPTION>
                                                                        Years Ended December 31,
                                                                 1995             1994               1993
                                                              --------------------------------------------
Revenues
<S>                                                            <C>              <C>                <C>   
    Dividends from subsidiaries*                               $120.8           $ 53.0             $131.3
    Intercompany investment income*                              37.2             29.8                6.8
                                                              --------------------------------------------
                                                                158.0             82.8              138.1
                                                              --------------------------------------------
Expenses
    Interest expense                                             57.1             56.7               42.3
    Other operating costs and expenses                            3.6              3.8                3.2
    Non-recurring item (1)                                         --               --                4.0
    Loss on disposition of subsidiary*                             --              5.3                 --
                                                              --------------------------------------------
                                                                 60.7             65.8               49.5
                                                              --------------------------------------------
Operating income and income before income
    taxes and other items below                                  97.3             17.0               88.6
Income tax benefit                                               (7.3)           (12.2)             (20.9)
                                                              --------------------------------------------
Income before equity in undistributed earnings of
    subsidiaries                                                104.6             29.2              109.5
Equity in undistributed net income of consolidated
    subsidiaries*                                               145.9            245.1              157.8
                                                              --------------------------------------------

Net income                                                     $250.5           $274.3             $267.3
                                                              ============================================
</TABLE>



*Eliminated in consolidation.

(1) Represents a $4.0 million charge on extinguishment of the 8 3/4% Debentures
due 2017.

See notes to condensed financial statements.


                                       28
<PAGE>   29
SCHEDULE II -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (Continued)

CONDENSED BALANCE SHEETS

THE PROGRESSIVE CORPORATION (PARENT COMPANY)
(millions)

<TABLE>
<CAPTION>
                                                                                                December 31,
                                                                                        1995                   1994
                                                                             ------------------------------------------

<S>                                                                                   <C>                     <C>
ASSETS

    Investment in non-consolidated affiliates                                         $     .4                $     .4
    Investment in subsidiaries*                                                        1,456.7                 1,187.4
    Receivable from subsidiary*                                                          660.8                   599.4
    Intercompany receivable*                                                              25.6                    26.7
    Income taxes                                                                          26.1                    30.5
    Other assets                                                                           1.6                      .9
                                                                             ------------------------------------------
         TOTAL ASSETS                                                                 $2,171.2                $1,845.3
                                                                             ==========================================

LIABILITIES AND SHAREHOLDERS' EQUITY

    Accounts payable and accrued expenses                                             $   20.3                $   19.0
    Funded debt                                                                          675.1                   674.4
                                                                             ------------------------------------------
         Total liabilities                                                               695.4                   693.4
                                                                             ------------------------------------------
    Shareholders' equity:
         Preferred Shares, no par value (authorized 20.0
             serial Preferred Shares and 5.0 Voting
             Preference Shares)
             9 3/8% Serial Preferred Shares, Series A
                  (cumulative, liquidation preference of $25
                  per share, issued and outstanding 3.4 and 3.5
                  shares)                                                                 83.6                    85.8
             Common Shares, $1.00 par value, authorized 200.0
             shares, issued 83.1 and 82.4, including treasury
                  shares of 11.0 and 11.2                                                 72.1                    71.2
             Paid-in capital                                                             374.8                   357.1
             Net unrealized appreciation (depreciation) of investment
                  in equity securities of consolidated subsidiaries                       51.1                   (30.7)
             Retained earnings                                                           894.2                   668.5
                                                                             ------------------------------------------
                  Total shareholders' equity                                           1,475.8                 1,151.9
                                                                             ------------------------------------------
                      TOTAL LIABILITIES AND
                      SHAREHOLDERS' EQUITY                                            $2,171.2                $1,845.3
                                                                             ==========================================
</TABLE>



*Eliminated in consolidation.

See notes to condensed financial statements.


                                       29
<PAGE>   30
SCHEDULE II -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (Continued)

CONDENSED STATEMENTS OF CASH FLOWS

THE PROGRESSIVE CORPORATION (PARENT COMPANY)
(millions)

<TABLE>
<CAPTION>
                                                                                   Years Ended December 31,     
                                                                          1995              1994             1993
                                                                        ------------------------------------------
CASH FLOWS FROM OPERATING ACTIVITIES:

<S>                                                                     <C>              <C>              <C>
Net income                                                              $  250.5         $  274.3         $  267.3
Adjustments to reconcile net income to net cash
    used in operating activities:
         Equity in income of consolidated subsidiaries                    (266.7)          (298.1)          (289.1)
         Amortization                                                         --              1.5              0.1
         Changes in:
             Intercompany receivable or payable                              1.6            (61.1)            (7.2)
             Accounts payable and accrued expenses                           1.3             12.9             (5.3)
             Income taxes                                                    3.9             24.3              2.8
             Other, net                                                      (.1)             1.0              3.8
                                                                        ------------------------------------------
                  Net cash used in operating activities                     (9.5)           (45.2)           (27.6)

CASH FLOWS FROM INVESTING ACTIVITIES:

Additional investments in equity securities of
    consolidated subsidiaries                                              (42.1)           (56.9)            (4.7)
Return of capital from consolidated subsidiary                                --             20.1             32.9
Dividends received from consolidated subsidiaries                          120.8             53.0            131.3
                                                                        ------------------------------------------
                  Net cash provided by investing activities                 78.7             16.2            159.5

CASH FLOWS FROM FINANCING ACTIVITIES:

Proceeds from exercise of stock options                                     10.1              3.6               .9
Tax benefits from the exercise of stock options                              8.5              1.5               .9
Proceeds from issuance of stock                                               --               --            177.0
Proceeds from funded debt                                                     --            198.4            148.2
Payments on funded debt                                                       --               --           (240.0)
Receivable from subsidiary                                                 (61.4)          (114.8)          (183.6)
Dividends paid to shareholders                                             (24.1)           (23.4)           (23.1)
Acquisition of treasury shares                                              (2.3)           (36.3)           (12.2)
                                                                        ------------------------------------------

                  Net cash provided by (used in) financing
                      activities                                           (69.2)            29.0           (131.9)
                                                                        ------------------------------------------
Decrease in cash                                                              --               --               --
Cash, beginning of year                                                       --               --               --
                                                                        ------------------------------------------
Cash, end of year                                                       $     --         $     --         $     --
                                                                        ==========================================
</TABLE>





See notes to condensed financial statements.


                                       30
<PAGE>   31
SCHEDULE II -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (CONTINUED)

NOTES TO CONDENSED FINANCIAL STATEMENTS

The accompanying condensed financial statements of The Progressive Corporation
(the "Registrant") should be read in conjunction with the consolidated financial
statements and notes thereto of The Progressive Corporation and subsidiaries
included in the Registrant's 1995 Annual Report.

STATEMENTS OF CASH FLOWS -- For the purpose of the Statements of Cash Flows,
cash includes only bank demand deposits. The Registrant paid income taxes of
$75.5 million, $89.8 million, and $91.0 million in 1995, 1994 and 1993,
respectively. Total interest paid was $56.5 million for 1995, $49.8 million for
1994 and $40.9 million for 1993.

DEBT -- Funded debt at December 31 consisted of:


<TABLE>
<CAPTION>
(millions)                                  1995            1994
                                       ---------------------------

<S>                                       <C>             <C>   
6.60% Notes                               $198.7          $198.5
7% Notes                                   148.3           148.2
8 3/4% Notes                                29.2            29.0
10% Notes                                  149.5           149.4
10 1/8% Subordinated Notes                 149.4           149.3
                                       ---------------------------
                                          $675.1          $674.4
                                       ===========================
</TABLE>





Funded debt is the amount the Registrant has borrowed and contributed to the
capital of its insurance subsidiaries or borrowed for other long-term purposes.

In May 1990, the Registrant entered into a revolving credit arrangement with
National City Bank, which is reviewed by the bank annually. Under this
agreement, the Registrant had the right to borrow up to $50.0 million. In
February 1994, the Registrant reduced this revolving credit arrangement to $20.0
million. By selecting from available credit options, the Registrant may elect to
pay interest at rates related to the London interbank offered rate, the bank's
base rate or at a money market rate. A commitment fee is payable on any unused
portion of the committed amount at the rate of .125% per annum. At December 31,
1995 and 1994, the Registrant had no borrowings under this arrangement.

In January 1994, the Registrant sold $200.0 million of noncallable 6.60% Notes
due 2004 with interest payable semiannually. The fair value of the Notes was
$203.6 million and $174.2 million at December 31, 1995 and 1994, respectively.

In October 1993, the Registrant sold $150.0 million of noncallable 7% Notes due
2013 with interest payable semiannually. The fair value of these Notes was
$156.6 million and $124.6 million at December 31, 1995 and 1994, respectively.

In May 1989, the Registrant issued $30.0 million of 8 3/4% Notes due 1999 in
exchange for $30.0 million of the 8 3/4% Debentures due 2017. These Notes are
noncallable and interest is payable semiannually. The fair value of these Notes
was $32.7 million and $30.3 million at December 31, 1995 and 1994, respectively.




                                       31
<PAGE>   32
SCHEDULE II -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (Continued)

NOTES TO CONDENSED FINANCIAL STATEMENTS

In December 1988, the Registrant sold $150.0 million of 10% Notes due 2000 and
$150.0 million of 10 1/8% Subordinated Notes due 2000. All such Notes are
noncallable with interest payable semiannually on both issues. The fair value of
the 10% Notes and 10 1/8% Subordinated Notes were $175.9 million and $176.1
million, respectively, at December 31, 1995, and $159.8 million and $159.7
million, respectively, at December 31, 1994.

In February 1987, the Registrant sold $100.0 million ($70.0 million after the
May 1989 debt exchange) of 8 3/4% Debentures due 2017 with interest payable
semiannually. In December 1993, the Registrant redeemed the entire $70.0 million
principal amount of these Debentures. The Registrant redeemed the Debentures at
105.425% of the principal amount, plus accrued interest, with the proceeds of
the sale of certain securities in its investment portfolios. A $4.0 million
charge on debt extinguishment was recorded as a "non-recurring item."

As of December 31, 1995, the Registrant was in compliance with its debt
covenants.

Aggregate principal payments on funded debt outstanding at December 31, 1995 are
$0 for 1996 through 1998, $30.0 million for 1999 and $300.0 million for 2000 and
$350.0 million thereafter.

INCOME TAXES -- The Registrant files a consolidated Federal income tax return
with all subsidiaries. The Federal income taxes in the accompanying Condensed
Balance Sheets represent amounts recoverable from the Internal Revenue Service
by the Registrant as agent for the consolidated tax group. The Registrant and
its subsidiaries have adopted, pursuant to a written agreement, a method of
allocating consolidated Federal income taxes. Amounts allocated to the
subsidiaries under the written agreement are included in Intercompany Receivable
from Subsidiaries in the accompanying Condensed Balance Sheets.

INVESTMENTS IN CONSOLIDATED SUBSIDIARIES -- The Registrant, through its
investment in consolidated subsidiaries, recognizes the changes in unrealized
gains (losses) on equity securities of the subsidiaries. These amounts were:


<TABLE>
<CAPTION>
(millions)                                              1995          1994          1993
                                                   ----------------------------------------

<S>                                                  <C>           <C>            <C>   
Unrealized gains (losses):
Available-for-sale: fixed maturities                 $ 86.1        $(73.4)        $  1.6
                    equity securities                  40.0         (25.4)         (67.6)
Deferred income taxes                                 (44.3)         34.6           22.0
                                                   ----------------------------------------
                                                     $ 81.8        $(64.2)        $(44.0)
                                                   ========================================
</TABLE>



OTHER MATTERS -- The information relating to incentive compensation plans is
incorporated by reference from Note 8, Employee Benefit Plans, "Incentive
Compensation Plans" on page 45 of the Registrant's 1995 Annual Report.



                                       32
<PAGE>   33
               SCHEDULE III -- SUPPLEMENTARY INSURANCE INFORMATION

THE PROGRESSIVE CORPORATION AND SUBSIDIARIES

<TABLE>
<CAPTION>
                                               Future
                                               policy                 Other
                                               benefits,              policy            
                                  Deferred     losses,                claims            
                                  policy       claims and             and               
                                  acquisition  loss         Unearned  benefits  Premium 
Segment                           costs        expenses(2)  premiums  payable   revenue 
                                --------------------------------------------------------

<S>                               <C>          <C>          <C>       <C>       <C>     
Year ended December 31, 1995:
Insurance Lines                   $181.9       $1,610.5     $1,209.6  $   --    $2,727.2
                                ========================================================
Year ended December 31, 1994:
Insurance Lines                   $161.6       $1,434.4     $1,036.7  $   --    $2,191.1
                                ========================================================
Year ended December 31, 1993:
Insurance Lines                   $124.6       $1,348.6     $772.0    $   --    $1,668.7
                                ========================================================
</TABLE>


<TABLE>
<CAPTION>
                                
                                
                                            Benefits,    Amortization
                                            claims,      of deferred   
                                            losses and   policy        Other      Net
                                Investment  settlement   acquisition   operating  premiums
Segment                         income(1)   expenses(2)  costs         expenses   written
                                ----------------------------------------------------------

<S>                             <C>         <C>          <C>           <C>        <C>     
Year ended December 31, 1995:
Insurance Lines                 $245.8      $1,943.8     $459.6        $167.2     $2,912.8
                                ==========================================================
Year ended December 31, 1994:
Insurance Lines                 $182.3      $1,397.3     $391.5        $150.8     $2,457.2
                                ==========================================================
Year ended December 31, 1993:
Insurance Lines                 $242.4      $1,028.0     $311.6        $151.3     $1,819.2
                                ==========================================================
</TABLE>


(1)Excluding investment expenses of $8.1 million in 1995, $8.7 million in 1994,
and $10.2 million in 1993.

(2)During 1994, based on a review of the adequacy of its total loss reserves,
the Company eliminated its $71.0 million "supplemental reserve." See
Management's Discussion and Analysis of Financial Condition and Results of
Operations beginning on page 14 for further discussion.



                                       33
<PAGE>   34
SCHEDULE IV -- REINSURANCE

THE PROGRESSIVE CORPORATION AND SUBSIDIARIES
(millions)

<TABLE>
<CAPTION>
                                                                           Assumed                  Percentage
Year Ended                                                  Ceded to          From                   of Amount
- ----------                                     Gross           Other         Other                     Assumed
December 31, 1995                             Amount       Companies     Companies     Net Amount       to Net
- -----------------                          --------------------------------------------------------------------

<S>                                        <C>              <C>            <C>          <C>               <C>  
Life Insurance in force                    $       .4       $     .1       $ --         $   .3            --
                                           ====================================================================

Premiums earned:
     Accident and health                   $   --           $ --           $ --         $   --            --  %
     Property and liability                   2,895.9          168.8           .1          2,727.2        --
     Life                                      --             --             --             --            --
                                           -------------------------------------------------------



Total premiums earned                      $  2,895.9       $  168.8       $   .1       $  2,727.2        --
                                           =======================================================



December 31, 1994
- -----------------
Life Insurance in force                    $       .7       $     .2       $ --          $      .5        --
                                           ====================================================================

Premiums earned:

     Accident and health                   $   --           $ --           $ --          $  --            --  %
     Property and liability                   2,378.4          192.2          4.9          2,191.1         .2
     Life                                      --             --             --             --            --
                                           -------------------------------------------------------

Total premiums earned                      $  2,378.4       $  192.2       $  4.9       $  2,191.1
                                           =======================================================

December 31, 1993
- -----------------
Life Insurance in force                    $      1.4       $     .3       $ --         $      1.1        --
                                           ====================================================================

Premiums earned:

Accident and health                        $   --           $ --           $ --          $  --            --  %
Property and liability                        1,808.8          149.8          9.7          1,668.7         .6
Life                                           --             --             --             --            --
                                           -------------------------------------------------------



Total premiums earned                      $  1,808.8       $  149.8       $  9.7       $  1,668.7
                                           =======================================================
</TABLE>



                                       34
<PAGE>   35
SCHEDULE VI -SUPPLEMENTAL INFORMATION CONCERNING PROPERTY - CASUALTY 
INSURANCE OPERATIONS

THE PROGRESSIVE CORPORATION AND SUBSIDIARIES
(millions)


<TABLE>
<CAPTION>
                                                                             Paid Losses and    
                                Losses and Loss Adjustment Expenses          Loss Adjustment    
                                        Incurred Related to                     Expenses  
                              --------------------------------------         ---------------
                                   Current                Prior
Year Ended                           Year                 Years
- ----------                    ------------------     ---------------

<S>                                   <C>                 <C>                    <C>
December 31, 1995                     $2,002.1            $ (56.6)               $1,729.8
                              ==================     ===============         ==============
December 31, 1994(1)                  $1,539.8            $(142.5)               $1,311.0
                              ==================     ===============         ==============
December 31, 1993                     $1,126.7            $ (98.5)               $  972.2
                              ==================     ===============         ==============
</TABLE>


Pursuant to Rule 12-18 of Regulation S-X. See Schedule III, page 33, for the
additional information required in Schedule VI.

(1)During 1994, based on a review of the adequacy of its total loss reserves,
the Company eliminated its $71.0 million "supplemental reserve." See
Management's Discussion and Analysis of Financial Condition and Results of
Operations beginning on page 14 for further discussion.



                                       35
<PAGE>   36


                                  EXHIBIT INDEX

<TABLE>
<CAPTION>
Exhibit No.
Under Reg.     Form 10-K                                                              If Incorporated by Reference, Documents with  
S-K, Item 601  Exhibit No.  Description of Exhibit                                    Which Exhibit was Previously Filed with SEC
- ------------------------------------------------------------------------------------------------------------------------------------

<S>             <C>         <C>                                                       <C> 
 (3)(i)         3(A)        Amended Articles of Incorporation of The Progressive      Quarterly Report on Form 10-Q
                            Corporation ("Progressive"), as amended                   (Filed with SEC on April 23, 1993; see
                                                                                      Exhibit 3 therein)
                          
 (3)(ii)        3(B)        Code of Regulations of Progressive                        Quarterly Report on Form 10-Q
                                                                                      (Filed with SEC on May 6, 1991; see 
                                                                                      Exhibit 3(B) therein)
                          
 (4)            4(A)        $4,000,000 Hillsborough County Industrial Development     Annual Report on Form 10-K (Filed with 
                            Authority Industrial Development Revenue Bonds, Series    SEC on March 28, 1995; see Exhibit 4(A) 
                            1982 (dated December 16, 1982); Loan and Debt Obligation  therein)
                            Agreement; Indenture of Trust; Mortgage and Security 
                            Agreement; Unconditional Guaranty
                          
 (4)            4(B)        Indenture dated as of November 15, 1988 between           Annual Report on Form 10-K (Filed with SEC on
                            Progressive and State Street Bank and Trust               March 29, 1994; see Exhibit 4(B) therein)    
                            Company (successor in interest to Rhode Island                    
                            Hospital Trust National Bank), as Trustee
                            ("Subordinated Indenture") (including Table of
                            Contents and cross-reference sheet)
                          
 (4)            4(C)        Form of 10 1/8% Subordinated Notes due 2000 issued in     Annual Report on Form 10-K (Filed with SEC on 
                            the aggregate principal amount of $150,000,000 under      March 29, 1994; see Exhibit 4(C) therein)
                            the Subordinated Indenture                                
                          
 (4)            4(D)        Indenture dated as of November 15, 1988 between           Annual Report on Form 10-K (Filed with SEC on
                            Progressive and State Street Bank and Trust Company       March 29, 1994; see Exhibit 4(D) therein)    
                            (successor in interest to The First National Bank of      
                            Boston), as Trustee ("1988 Senior Indenture")
                            (including Table of Contents and cross-reference
                            sheet)
</TABLE>

                         



                                       36
<PAGE>   37
                                  EXHIBIT INDEX


<TABLE>
<CAPTION>
Exhibit No.
Under Reg.     Form 10-K                                                              If Incorporated by Reference, Documents with  
S-K, Item 601  Exhibit No.  Description of Exhibit                                    Which Exhibit was Previously Filed with SEC
- ------------------------------------------------------------------------------------------------------------------------------------

<S>             <C>         <C>                                                       <C> 
 (4)            4(E)        Form of 10% Notes due 2000 issued in the aggregate        Annual Report on Form 10-K (Filed with SEC on
                            principal amount of $150,000,000 under the 1988           March 29, 1994; see Exhibit 4(E) therein)    
                            Senior Indenture                                          

 (4)            4(F)        Form of 8 3/4% Notes due 1999 issued in the               Annual Report on Form 10-K (Filed with SEC on
                            aggregate principal amount of $30,000,000 under the       March 28, 1995; see Exhibit 4(F) therein)
                            1988 Senior Indenture                                     

 (4)            4(G)        $20,000,000 Unsecured Line of Credit with National        Annual Report on Form 10-K (Filed with SEC on
                            City Bank (dated May 23, 1990; renewed May 20, 1992,      March 29, 1994; See Exhibit 4(I) therein)    
                            and amended February 1, 1994)                             

 (4)            4(H)        Indenture dated as of September 15, 1993 between          Quarterly Report on Form 10-Q (Filed with SEC 
                            Progressive and State Street Bank and Trust Company       on November 5, 1993; see Exhibit 4(A) therein)
                            (successor in interest to The First National Bank of      
                            Boston), as Trustee ("1993 Senior Indenture")
                            (including Table of Contents and cross-reference
                            sheet)

 (4)            4(I)        Form of 7% Notes due 2013 issued in the aggregate         Quarterly Report on Form 10-Q (Filed with SEC 
                            principal amount of $150,000,000 under the 1993           on November 5, 1993; see Exhibit 4(B) therein)
                            Senior Indenture                                          

 (4)            4(J)        Form of 6.60% Notes due 2004 issued in the aggregate      Annual Report on Form 10-K (Filed with SEC on
                            principal amount of $200,000,000 under the 1993           March 29, 1994; see Exhibit 4(L) therein)
                            Senior Indenture                                          

(4)             4(K)        Supplemental Indenture dated March 15, 1996 between       Contained in Exhibit Binder
                            the Registrant and State Street Bank and Trust
                            Company, evidencing the designation of State Street
                            Bank and Trust Company, as successor Trustee under
                            the 1993 Senior Indenture
</TABLE>



                                       37
<PAGE>   38
                                  EXHIBIT INDEX

<TABLE>
<CAPTION>
Exhibit No.
Under Reg.     Form 10-K                                                              If Incorporated by Reference, Documents with  
S-K, Item 601  Exhibit No.  Description of Exhibit                                    Which Exhibit was Previously Filed with SEC
- ------------------------------------------------------------------------------------------------------------------------------------

<S>             <C>         <C>                                                       <C> 
(10)(ii)        10(A)       Construction Contract dated March 2, 1993 between         Annual Report on Form 10-K (Filed with SEC on 
                            Progressive Casualty Insurance Company and The            March 30, 1993; see Exhibit 10(A) therein)
                            Whiting-Turner Contracting Company                        

(10)(iii)       10(B)       The Progressive Corporation 1995 Gainsharing Plan,        Contained in Exhibit Binder
                            as amended on December 8, 1995

(10)(iii)       10(C)       The Progressive Corporation 1995 Executive Bonus          Contained in Exhibit Binder
                            Plan, as amended on December 8, 1995 and as further
                            amended on February 21, 1996

(10)(iii)       10(D)       The Progressive Corporation Directors Deferral Plan       Quarterly Report on Form 10-Q (Filed with SEC 
                            (Amendment and Restatement)                               on November 13, 1991; see Exhibit 10(B) 
                                                                                      therein)   

(10)(iii)       10(E)       The Progressive Corporation 1989 Incentive Plan           Annual Report on Form 10-K (Filed with SEC on
                            (amended and restated as of April 24, 1992, as            March 30, 1993; see Exhibit 10(G) therein)   
                            further amended on July 1, 1992 and February 5,           
                            1993)

(10)(iii)       10(F)       Share Option Agreement dated March 17, 1989, between      Annual Report on Form 10-K (Filed with SEC on
                            Progressive and David M. Schneider                        March 28, 1995; see Exhibit 10(H) therein)   
                                                                                      
(10)(iii)       10(G)       The Progressive Corporation 1990 Directors' Stock         Quarterly Report on Form 10-Q (Filed with SEC 
                            Option Plan (Amended and Restated as of April 24,         on November 12, 1992; see Exhibit 10(A)    
                            1992 as further amended on July 1, 1992)                  therein)

(10)(iii)       10(H)       Agreement dated March 11, 1996 with Bruce W. Marlow       Contained in Exhibit Binder
</TABLE>



                                       38
<PAGE>   39
                                  EXHIBIT INDEX

<TABLE>
<CAPTION>
Exhibit No.
Under Reg.     Form 10-K                                                              If Incorporated by Reference, Documents with  
S-K, Item 601  Exhibit No.  Description of Exhibit                                    Which Exhibit was Previously Filed with SEC
- ------------------------------------------------------------------------------------------------------------------------------------

<S>             <C>         <C>                                                       <C> 
(10)(iii)       10(I)       The Progressive Corporation 1995 Incentive Plan           Annual Report on Form 10-K (Filed with SEC 
                                                                                      on March 28, 1995; see Exhibit 10(L) therein)

(10)(iii)       10(J)       The Progressive Corporation Executive Deferred            Annual Report on Form 10-K (Filed with SEC 
                            Compensation Plan                                         on March 28, 1995; see Exhibit 10(M) therein

 (11)           11          Computation of Earnings Per Share                         Contained in Exhibit Binder

 (13)           13          The Progressive Corporation 1995 Annual Report            Contained in Exhibit Binder

 (21)           21          Subsidiaries of The Progressive Corporation               Contained in Exhibit Binder

 (23)           23          Consent of Independent Accountants                        Incorporated herein by reference to page 26 
                                                                                      of this Annual Report on Form 10-K

 (24)           24          Powers of Attorney                                        Contained in Exhibit Binder

 (27)           27          Financial Data Schedule                                   This exhibit is contained in the EDGAR filing 
                                                                                      of the Annual Report on Form 10-K for the year
                                                                                      ended December 31, 1995 only

 (28)           28          Schedule P as Filed with State Regulatory Authorities     Contained in Exhibit Binder
</TABLE>


No other exhibits are required to be filed herewith pursuant to Item 601 of
Regulation S-K.



                                       39

<PAGE>   1

                                                                    Exhibit 4(K)





                           THE PROGRESSIVE CORPORATION



                                       AND



                     STATE STREET BANK AND TRUST COMPANY, as
                                Successor Trustee





                          FIRST SUPPLEMENTAL INDENTURE





                           Dated as of March 15, 1996
<PAGE>   2
         THIS FIRST SUPPLEMENTAL INDENTURE, dated as of March 15, 1996 (this
"Supplemental Indenture") by and between THE PROGRESSIVE CORPORATION, an Ohio
corporation (the "Issuer") and STATE STREET BANK AND TRUST COMPANY, a
Massachusetts trust company ("SSB"), in its capacity as Successor Trustee (in
such capacity, the "Successor Trustee").


                                  WITNESSETH:

         WHEREAS, the Issuer entered into an Indenture, dated as of September
15, 1993 (the "Indenture"), with The First National Bank of Boston ("FNBB"), in
its capacity as Trustee (in such capacity, the "Original Trustee"), pursuant to
which the Issuer may from time to time issue its unsecured debentures, notes
and other evidences of indebtedness in one or more series; and

         WHEREAS, SSB has acquired substantially all of the corporate trust
business of FNBB; and

         WHEREAS, the parties hereto wish to confirm the succession of SSB as
trustee under the Indenture.

         NOW, THEREFORE, in consideration of the premises and other good and
valuable consideration, the parties hereto mutually covenant and agree as
follows:

         1.      Pursuant to Section 6.11 of the Indenture, SSB, by virtue of
its succession to the corporate trust business of FNBB, is the Successor
Trustee under the Indenture.

         2.      SSB represents and warrants that (a) to the best of its
knowledge, it is qualified under Section 310(b) of the Trust Indenture Act of
1939 and (b) it is eligible to serve as Successor Trustee under the provisions
of Section 6.8 of the Indenture.  SSB hereby accepts its appointment as
Successor Trustee.

         3.      The Issuer hereby confirms the removal of the Original Trustee
and the appointment of SSB as the Successor Trustee, and further confirms that
all rights and powers of the trustee under the Indenture have vested in the
Successor Trustee.

         4.      The definition of "Corporate Trust Office" in Section 1.1 of
the Indenture shall be deleted and the following shall be added in its place:
<PAGE>   3
                 "Corporate Trust Office" means the office of the Trustee at
                 which the corporate trust business of the Trustee shall, at
                 any particular time, be principally administered, which office
                 is currently located at Two International Place, Boston,
                 Massachusetts 02110, Attn.:  Corporate Trust Administration.

         5.      In all other ways the Indenture is hereby ratified and
                 confirmed.


                                        THE PROGRESSIVE CORPORATION


                                        By       /s/ Charles B. Chokel
                                                --------------------------------
                                                Charles B. Chokel
                                                Treasurer

[Corporate Seal]

Attest:


By       /s/ David M. Schneider
         -------------------------
         David M. Schneider
         Secretary


                                        STATE STREET BANK AND TRUST
                                        COMPANY



                                        By       /s/ Ruth A. Smith
                                                 -------------------------------
                                                 Ruth A. Smith
                                                 Assistant Vice President

[Corporate Seal]

Attest:


By       /s/ Debra J. Gauthier
         -------------------------
         Debra J. Gauthier
         Senior Account Administrator
<PAGE>   4
STATE OF OHIO                       )
                                    )  ss.:
COUNTY OF CUYAHOGA                  )


         On this 14th day of March, 1996, before me personally came Charles B.
Chokel, to me personally known, who, being by me duly sworn, did depose and say
that he is a resident of Cuyahoga County, Ohio; that he is an officer of THE
PROGRESSIVE CORPORATION, one of the corporations described in and which
executed the above instrument; that he knows the corporate seal of said
corporation; that the seal affixed to said instrument is such corporate seal;
that it was so affixed by authority of the Board of Directors of said
corporation, and that he signed his name thereto by like authority.


                                        /s/ Cynthia E. Barth
                                        ---------------------------------
                                        Notary Public
                                        My commission expires:
[Notarial Seal]



STATE OF MASSACHUSETTS                 )
                                       )  ss.:
COUNTY OF SUFFOLK                      )


         On this 15th day of March, 1996, before me personally came Ruth A.
Smith, to me personally known, who, being by me duly sworn, did depose and say
that she is a resident of Norfolk County, Massachusetts; that she is an
authorized officer of STATE STREET BANK AND TRUST COMPANY, one of the
corporations described in and which executed the above instrument; that she
knows the corporate seal of said corporation; that the seal affixed to said
instrument is such corporate seal; that it was so affixed by authority of the
Board of Directors of said corporation, and that she signed her name thereto by
like authority.


                                        /s/ Cecil Gilbert
                                        ----------------------------------
                                        Notary Public
                                        My commission expires:
[Notarial Seal]



<PAGE>   1
                                                                   EXHIBIT 10(B)




                          THE PROGRESSIVE CORPORATION
                             1995 GAINSHARING PLAN
                             ---------------------

1.       The Progressive Corporation and its subsidiaries ("Progressive" or the
         "Company") have adopted The Progressive Corporation 1995 Gainsharing
         Plan (the "Plan") as part of their overall compensation program.  The
         objective of the compensation program is to pay competitive base
         salaries and for gainsharing to bring total cash compensation to the
         top of the market when Core Business and Division performance meets
         expectations.  Participants will have the opportunity to earn cash
         compensation in excess of the top of the market when Core Business and
         Division performance exceeds expectations.

2.       Plan participants for each Plan year shall be selected by the
         Executive Compensation Committee (the "Committee") of the Board of
         Directors of The Progressive Corporation from those officers and
         regular employees of Progressive who are assigned primarily to the
         Core Business or a corporate support function as of December 1 of that
         Plan year.  The gainsharing opportunity, if any, for those executive
         officers who participate in The Progressive Corporation 1995 Executive
         Bonus Plan will be provided by and be a component of that plan.  The
         Plan shall be administered by or under the direction of the Committee.

3.       Annual Gainsharing Payments under the Plan will be determined by
         application of the following formula:

         Annual Gainsharing Payment = Paid Earnings x Target Percentage x 
         Performance Factor

4.       Paid Earnings for any Plan year means the following items paid to a
         participant during the Plan year: (a) regular, vacation, sick,
         holiday, funeral and overtime pay, (b) lump sum merit adjustments
         based on performance and (c) retroactive payments of any of the
         foregoing items relating to the same Plan year.

         For purposes of the Plan, Paid Earnings shall not include any
         short-term or long-term disability payments made to the participant or
         the earnings replacement component of any worker's compensation award.

5.       Target Percentages vary by position.  Target Percentages for Plan
         participants typically are as follows:


<TABLE>
<CAPTION>
                                                POSITION                                                 TARGET %
                           <S>                                                                             <C>
                           Division Presidents, Product Leaders and Corporate Support Team Members          60%

                           Community Managers                                                               50%

                           Senior Product Managers (PM's) and Senior Division Claims Managers               35%
                                                                                                            
                           Division DRG Members, Function Heads and PM's                                    25%
</TABLE>
<PAGE>   2

<TABLE>
<CAPTION>
                                                        POSITION                                         TARGET %
                           <S>                                                                             <C>
                           Regional Claims Managers, Finance Managers, and Group Managers                   13%
                                                                                                            
                           Senior Professionals and Managers                                                10%
                                                                                        
                           Professionals and Supervisors (e.g. CSR's, Claims Reps, etc.)                     8%
</TABLE>


         Target Percentages may be changed with the approval of the Chief
         Operating Officer, Chief Human Resources Officer and the relevant
         process leader or product leader.  Target Percentages also may be
         changed from year to year.

6.       The Performance Factor
         ----------------------

         A.      General
                 -------

                 The Performance Factor shall consist of a Profitability and
                 Growth Component and a Cost Structure Improvement Component,
                 as described below (the "Performance Components").  The
                 Performance Components will be weighted to reflect the nature
                 of the individual participant's assigned responsibilities.
                 The weighting factors may differ among participants and may be
                 changed from year to year by or under the direction of the
                 Committee.

         B.      Profitability and Growth Component
                 ----------------------------------

                 The Profitability and Growth Component measures overall
                 operating performance of Progressive's core personal and
                 commercial automobile insurance business ("Core Business"), as
                 a whole, and the assigned Division or Product (if applicable),
                 for the Plan year in respect of which an annual Gainsharing
                 Payment is to be made.  For purposes of computing a score for
                 this Component, operating performance results are measured by
                 the Gainsharing Matrix, as established by or under the
                 direction of the Committee for the Plan year, which assigns a
                 Profitability and Growth Score to various combinations of
                 profitability (as measured by the GAAP combined ratio) and
                 growth (based on year-to-year change in market share)
                 outcomes.  Market share is determined in terms of direct
                 written premium.  For the Core Business as a whole, the market
                 means all personal auto premium and all commercial auto
                 premium in the United States, plus personal auto premium in
                 Ontario, Canada.  For Personal Lines Divisions, the market
                 means personal auto premium in active states. All market
                 information shall be as published by A.M. Best Company, Inc.,
                 or other sources selected by the Committee.

                                      2
<PAGE>   3
         C.      Cost Structure Improvement Component
                 -------------------------------------

                 The Cost Structure Improvement Component measures success in
                 achieving cost structure improvement for the Core Business, as
                 a whole, and for the assigned Division, if any.  Results are
                 reflected in a Cost Structure Improvement Score.  For purposes
                 of computing the Cost Structure Improvement Score, cost
                 structure improvement is measured by comparing the sum of the
                 GAAP Underwriting Expense Ratio ("Underwriting Expense Ratio")
                 and Loss Adjustment Expense Ratio ("LAE Ratio") achieved for
                 the Plan year (collectively, "Actual Expense Ratio") against
                 defined expense objectives for that year, as established by or
                 under the direction of the Committee ("Target Expense Ratio").
                 The Target Expense Ratio, including its individual components,
                 may vary by Division and/or for the Core Business as a whole,
                 and may be changed from year to year.  For 1995, and for each
                 Plan year thereafter until otherwise determined by the
                 Committee, the Target Expense Ratio for the Core Business, as
                 a whole, shall be 33, including a target LAE Ratio of 10 and a
                 target Underwriting Expense Ratio of 23.

                 The Cost Structure Improvement Score will be computed in
                 accordance with the following formula:

                 Cost Structure
                 Improvement = 1+ [Target Expense Ratio-Actual Expense Ratio]
                 Score            -------------------------------------------
                                                      4

         D.      Component Weighting
                 -------------------

                 Performance Components are weighted by Core Business and
                 Division or Product, as applicable.  The weighting factors may
                 differ among participants and may be changed from year to
                 year.  For participants in the Core Business, the typical
                 weighting shall be as follows:


<TABLE>
<CAPTION>
                                                           -------------------------------------------
                                                                                Weighting
                                   -------------------------------------------------------------------
                                   Performance             Profitability       Cost
                                   Factor                  and Growth          Structure         Total
                                   -------------------------------------------------------------------
                                   <S>                    <C>                 <C>               <C>
                                   Core Business           35%                 15%               50%
                                   Results
                                   -------------------------------------------------------------------
                                   Division Results        35%                 15%               50%
                                   -------------------------------------------------------------------
                                   Total                   70%                 30%               100%
                                   -------------------------------------------------------------------
</TABLE>


                 There will typically be no Division Component for participants
                 assigned to a corporate support function (such as Finance,
                 Human Resources, Law and Information Services) and others who
                 are not assigned primarily to a Division.  Individualized
                 programs may be developed if and to the extent 

                                      3
<PAGE>   4

                 deemed appropriate by the Company's Chief Executive Officer 
                 ("CEO") or Chief Operating Officer ("COO").                 

                 The Performance Score for each Performance Component is
                 multiplied by the assigned weighting factor to produce a
                 Weighted Performance Score.  The sum of the Weighted
                 Performance Scores equals the Performance Factor.  The final
                 Performance Factor can vary from 0 to 2.0, based on actual
                 performance versus pre-established objectives.  In some cases,
                 the performance score for a Performance Component may be above
                 2.0 or below 0. The individual scores (positive and negative,
                 above 2.0 and below 0) are not adjusted, but go directly into
                 the calculation of the Performance Factor, which is capped at
                 0 and 2.0.

7.A.     Subject to Paragraph 8 below, no later than December 31 of each Plan
         year, each participant with a Target Percentage of 8% or 10% will
         receive an initial payment in respect of his or her Gainsharing
         Payment for such Plan year equal to 80% of an amount calculated on the
         basis of Paid Earnings for the first 11 months of the Plan year,
         performance data through such 11 month period (estimated, if
         necessary) and one month of forecasted operating results.  No later
         than February 15 of the following year, each such participant shall
         receive the balance of his or her Gainsharing Payment, if any, for
         such Plan year, based on his or her Paid Earnings for the entire Plan
         year and performance data for the Plan year, including the Company's
         best estimate of Core Business market share growth.

  B.     Subject to Paragraph 8 below, no later than February 15 of the year
         immediately following the Plan year for which a Gainsharing Payment is
         to be made, each participant with a Target Percentage of 13% or
         greater will receive a payment in respect of his or her Gainsharing
         Payment for such Plan year in an amount equal to 90% of his or her
         estimated Gainsharing Payment for such year ("Estimated Payment"),
         calculated on the basis of Paid Earnings for the entire Plan year and
         actual performance data for such Plan year, including the Company's
         best estimate of Core Business market share growth for the Plan year.
         The balance of the Gainsharing Payment for such Plan year, if any,
         will be made to each such participant no later than the following
         September 30 or, if later, within thirty (30) days following the
         Company's receipt of all market share information necessary to compute
         final Gainsharing Payment amounts for such Plan year.  Each
         participant who is employed by the Company as of the date of the final
         Gainsharing Payment determination and who has a Target Percentage of
         13% or greater is required to return to the Company no later than
         thirty (30) days following receipt of written notice from the Company
         the amount, if any, by which the Estimated Payment made to such
         participant for such Plan year exceeds the actual Gainsharing Payment
         to which such participant is entitled.  If any such participant fails
         to return such excess payment when and as required, the Company shall
         have the right to setoff such obligation against any other sum then or
         thereafter owed by the Company to such participant, whether under this
         Plan or otherwise.


                                      4
<PAGE>   5

8.       Unless otherwise determined by the Committee or as provided at
         Paragraph 10 hereof, in order to be entitled to receive any portion of
         an annual Gainsharing Payment for any Plan year, the participant must
         be employed by Progressive on the payment date for such portion of the
         annual Gainsharing Payment. Gainsharing Payments will be net of any 
         legally required deductions for federal, state and local taxes and 
         other items.

9.       The right to any annual Gainsharing Payment hereunder shall not be
         transferred, assigned or encumbered by any participant.  Nothing
         herein shall prevent any participant's interest hereunder from being
         subject to involuntary attachment, levy or other legal process.

10.      The Plan shall be administered by or under the direction of the
         Committee.  The Committee shall have the authority to adopt, alter and
         repeal such rules, guidelines, procedures and practices governing the
         Plan as it shall, from time to time, in its sole discretion, deem
         advisable.

         The Committee shall have full authority to determine the manner in
         which the Plan will operate, to interpret the provisions of the Plan
         and to make all determinations hereunder.  All such interpretations
         and determinations shall be final and binding on Progressive, all Plan
         participants and all other parties.  No such interpretation or
         determination shall be relied on as a precedent for any similar action
         or decision.

         All of the authority of the Committee hereunder (including, without
         limitation, the authority to administer the Plan, select the persons
         to participate herein, interpret the provisions thereof, waive any of
         the requirements specified herein and make determinations hereunder
         and to establish, change or modify Performance Components and their
         respective weighting factors, performance targets and Target
         Percentages) may be exercised by the CEO or the COO.

11.      The Plan may be terminated, amended or revised, in whole or in part,
         at any time and from time to time by the Committee, in its sole
         discretion.

12.      The Plan will be unfunded and all payments due under the Plan shall be
         made from Progressive's general assets.

13.      Nothing in the Plan shall be construed as conferring upon any person
         the right to remain a participant in the Plan or to remain employed by
         Progressive, nor shall the Plan limit Progressive's right to
         discipline or discharge any of its officers or employees or change
         their job duties or compensation.

14.      Progressive shall have the unrestricted right to set off against or
         recover out of any annual Gainsharing Payment or other sums owed to
         any participant under the Plan any amounts owed by such participant to
         Progressive.

15.      This Plan supersedes all prior plans, agreements, understandings and
         arrangements regarding bonuses or other cash incentive compensation
         payable by or due from Progressive.  Without limiting the generality
         of the foregoing, this 

                                      5
<PAGE>   6
         Plan supersedes and replaces The Progressive Corporation 1994
         Gainsharing Plan, as heretofore in effect (the "Prior Plan"), which is
         and shall be deemed to be terminated as of December 31, 1994 (the
         "Termination Date"); provided, that any bonuses or other sums earned
         under the Prior Plan prior to the Termination Date shall be unaffected
         by such termination and shall be paid to the appropriate participants
         when and as provided thereunder.

16.      This Plan is adopted, and is to be effective, as of January 1, 1995.
         This Plan shall be effective for 1995 and for each calendar year
         thereafter unless and until terminated by the Committee.

17.      This Plan shall be interpreted and construed in accordance with the
         laws of the State of Ohio.




                                      6
<PAGE>   7
                 FIRST AMENDMENT TO THE PROGRESSIVE CORPORATION
                             1995 GAINSHARING PLAN



WHEREAS, The Progressive Corporation 1995 Gainsharing Plan is maintained
pursuant to a plan document that became effective January 1, 1995 ("Plan"); and


WHEREAS, it is deemed desirable to amend the Plan to conform to existing
practice;


NOW, THEREFORE, the Plan is hereby amended as follows:

         1.      The following is hereby added at the end of Section 4 of the
                 Plan:

                 "Notwithstanding the foregoing, if the sum of the regular,
                 holiday, vacation, sick and funeral pay received by a
                 participant during a Plan year exceeds his/her salary range
                 maximum for that Plan year, then his/her Paid Earnings for
                 that Plan year shall equal his/her salary range maximum, plus
                 any of the following items received by such participant during
                 that Plan year: (i) overtime pay, (ii) retroactive payments of
                 regular, holiday, vacation, sick, overtime and funeral pay and
                 (iii) lump sum merit adjustments."

         2.      Except as expressly set forth in this Amendment, the Plan, as
                 heretofore in effect, shall remain unchanged and continue in
                 full force and effect.


IN WITNESS WHEREOF, The Progressive Corporation has hereunto caused this
Amendment to be executed by its duly authorized representative on this 8th day
of December, 1995.


                                        THE PROGRESSIVE CORPORATION



                                        By:  /s/ David M. Schneider
                                          ----------------------------------
                                             David M. Schneider, Secretary






<PAGE>   1
                                                                   EXHIBIT 10(C)




                          THE PROGRESSIVE CORPORATION
                           1995 EXECUTIVE BONUS PLAN


1.  The Progressive Corporation and its subsidiaries ("Progressive") have
    designed an executive compensation program consisting of three components:
    salary, annual bonus and equity-based incentives in the form of
    non-qualified stock options.  These components have been structured to
    reflect the market for executive compensation and to promote both the
    achievement of corporate goals and performance that is in the long-term
    interests of shareholders.  The annual bonus component is performance-based
    and focuses on current results.

2.  The 1995 Executive Bonus Plan (the "Plan") shall be administered by or
    under the direction of the Executive Compensation Committee (the
    "Committee") of the Board of Directors.  Executive officers of Progressive
    may be selected by the Committee to participate in the Plan for one or more
    Plan years.  Plan years shall coincide with Progressive's fiscal years.

3.  The following executive officers have initially been selected for
    participation in the Plan:  Charles B. Chokel, Peter B. Lewis, Bruce W.
    Marlow, Michael C. Murr, David M. Schneider and Tiona M. Thompson (the
    "participants").

4.  Subject to the following sentence, the amount of the annual bonus earned by
    any participant under the Plan ("Annual Bonus") will be determined by
    application of the following formula:

    Annual Bonus = Paid Salary x Target Percentage x Performance Factor

    The Annual Bonus payable to any participant with respect to any Plan year 
    may not exceed $2,000,000.00.

5.  The salary rate of each Plan participant for any Plan year shall be as
    established by the Committee no later than ninety (90) days after
    commencement of such Plan year.  For purposes of the Plan, "salary" and
    "Paid Salary" shall include regular, vacation, sick, holiday and funeral
    pay received by the participant for work or services performed by the
    participant as an officer or employee of Progressive and the earnings
    replacement component of any worker's compensation award, but shall not
    include any (a) short-term or long-term disability payments, (b) lump sum
    merit adjustments or (c) discretionary bonus payments made to the
    participant.
<PAGE>   2
6.  The Target Percentages for the participants in the Plan are as follows:

<TABLE>
<CAPTION>
         Participant                    Position                                Target Percentage
         -----------                    --------                                -----------------
         <S>                      <C>                                                <C>       
         Charles B. Chokel        Chief Financial Officer                             80%
         Peter B. Lewis           Chief Executive Officer                            100%
         Bruce W. Marlow          Chief Operating Officer                            100%
         Michael C. Murr          Chief Investment Officer                           167%
         David M. Schneider       Chief Legal Officer                                 60%
         Tiona M. Thompson        Chief Human Resources Officer                       60%
</TABLE>

         Target Percentages may be changed from year to year by the Committee.

7.       The Performance Factor
         ---------------------

         A.      General
                 -------

                 The Performance Factor shall be determined by the performance
                 results achieved with respect to one or more of the following
                 components:  Core Business Gainsharing, Return on Average
                 Equity ("ROE") and Investment Performance, as described below
                 (the "Bonus Components").  An appropriate combination of Bonus
                 Components will be designated for each participant, and the
                 designated Bonus Components will be weighted, based on such
                 participant's assigned responsibilities.

                 The combination of Bonus Components designated for each of the
                 participants, and the relative weighting of those Components,
                 are as follows:

<TABLE>
<CAPTION>
                       Core Business        ROE               Investment
Participant            Gainsharing          Component         Performance
                       Component                              Component
- --------------------------------------------------------------------------
<S>                    <C>                  <C>               <C>
Chokel                 70%                  30%               0%
- --------------------------------------------------------------------------
Lewis                  50%                  30%               20%
- --------------------------------------------------------------------------
Marlow                 80%                  20%               0%
- --------------------------------------------------------------------------
Murr                   0%                   50%               50%
- --------------------------------------------------------------------------
Schneider              70%                  30%               0%
- --------------------------------------------------------------------------
Thompson               80%                  20%               0%
- --------------------------------------------------------------------------

</TABLE>

                                      2
<PAGE>   3

        The relative weighting of the Bonus Components may vary among
        Plan participants and may be changed from year to year by the
        Committee.

        Actual performance results achieved for any Plan year, as used
        to calculate the performance score achieved for each of the
        applicable Bonus Components, shall be as certified by the
        Committee prior to payment of the Annual Bonus.

        For purposes of computing the amount of the Annual Bonus, the
        performance score achieved for each of the designated Bonus
        Components will be multiplied by the applicable weighting
        factor to produce a Weighted Component Score.  The sum of the
        Weighted Component Scores equals the Performance Factor.  The
        Performance Factor can vary from 0 to 2.0, based on actual
        performance versus the pre-established objectives.

B.      Core Business Gainsharing Component
        -----------------------------------

        The Core Business Gainsharing Component consists of the following 
        factors:

        (i)      Profitability and Growth Factor
                 -------------------------------

                 The Profitability and Growth Factor measures overall
                 operating performance of Progressive's core personal
                 and commercial automobile insurance business ("Core
                 Business") for the Plan year in respect of which an
                 Annual Bonus is to be paid.  For purposes of
                 computing a score for this Factor, results will be
                 measured by the Gainsharing Matrix, as established by
                 the Committee for the Plan year, which assigns a
                 performance score to various combinations of
                 profitability and growth outcomes.  For this Factor,
                 profitability is measured by the GAAP combined ratio
                 and growth is measured by year-to-year change in
                 market share.  Change in market share is measured in
                 terms of net written premium, based on industry data
                 (which may be estimated), as reported by A.M. Best
                 Company, Inc. in BEST WEEK, or any successor
                 publication, upon conclusion of the Plan year for
                 which the Annual Bonus is to be paid.  The
                 Profitability and Growth Factor is weighted 70% in
                 computing the Core Business Gainsharing Score.
        



                                      3
<PAGE>   4
        (ii)   Cost Structure Improvement Factor
               ---------------------------------

               The Cost Structure Improvement Factor measures
               success in achieving cost structure improvement for
               the Core Business.  Results are reflected in a Cost
               Structure Improvement Score.  For purposes of
               computing the Cost Structure Improvement Score, cost
               structure improvement is measured by comparing the
               sum of the GAAP Underwriting Expense Ratio
               ("Underwriting Expense Ratio") and Loss Adjustment
               Expense Ratio ("LAE Ratio") achieved in the Core
               Business for the Plan year (collectively, "Actual
               Expense Ratio") against the defined expense
               objectives for that year, as established by the
               Committee ("Target Expense Ratio").  For 1995 and
               thereafter unless and until otherwise directed by the
               Committee, the Target Expense Ratio shall be 33,
               based on a target LAE Ratio of 10 and a target
               Underwriting Expense Ratio of 23.  The Cost Structure
               Improvement Factor is weighted 30% in computing the
               Core Business Gainsharing Score.
        
               The Cost Structure Improvement Score will be computed in 
               accordance with the following formula:

               Cost Structure
               Improvement=1+[Target Expense Ratio-Actual Expense Ratio]
               Score         -------------------------------------------
                                                 4

               Expense targets and the relative weighting of the above
               Factors may be changed from year to year by the Committee.

       C.      Return on Average Equity Component
               ----------------------------------

               This Component is based on Progressive's Return on Average    
               Equity ("ROE") for the Plan year.  The ROE will be calculated 
               for each month of the Plan year and such monthly results will 
               be averaged to determine the ROE for the Plan year.  For      
               purposes of this Plan, ROE shall be calculated as follows:    
                                                                             
               ROE =  net income - Preferred Share dividends              
                    -------------------------------------------
                       average common shareholders' equity           
                                                                             



                                      4
<PAGE>   5
In determining the ROE Performance Score, actual performance will be compared to
a scale which excludes the effect of inflation, in accordance with the following
scoring table:


<TABLE>
<CAPTION>
             ROE (excluding effect of      ROE Performance 
             inflation, as reflected in    Score
             the CPI)
            <S>                            <C>
             11% or lower                  0.0
             12%                           0.3
             13%                           0.5
             14%                           0.7
             15%                           1.0
             16%                           1.1
             17%                           1.2
             18%                           1.3
             19%                           1.4
             20%                           1.5
             21%                           1.6
             22%                           1.7
             23%                           1.8
             24%                           1.9
             25% or higher                 2.0
</TABLE>

To achieve a given ROE Performance Score for any Plan year, Progressive's ROE
for that year must equal or exceed the required ROE level set forth in the above
scoring table, without rounding, and ROE Performance Scores will not be derived
from or subject to an interpolative or similar process.

For purposes of this Plan, CPI shall mean the Consumer Price Index for all Urban
Consumers (CPI-U) for the U.S. City Average for All Items (1982-1984 equals 100)
or such other index as the Committee shall designate prior to the applicable
Plan year.




                                      5
<PAGE>   6
D.       Investment Performance Component
         --------------------------------

         The Investment Performance Component compares investment
         performance against targets ("Benchmarks") established for the
         individual segments of Progressive's investment portfolio. Investments
         are marked to market in order to calculate total return, which is then
         compared against the designated Benchmarks to produce a Performance
         Score for each segment of the portfolio.  The Performance Scores for
         the several segments are weighted, based on the actual amounts invested
         in each segment (valued monthly), and the weighted Performance Scores
         for the several segments are then combined to produce the Investment
         Performance Score.  Investment expense is not included in determining
         investment performance vs. benchmark.

         The Portfolio Segments and Benchmark measures are as follows:

<TABLE>
<CAPTION>
         Portfolio Segment                       Investment Benchmark
         <S>                                    <C>
         
         Equities                                S&P 500 including dividends
         
         High Yield Investments                  70% of the average of Merrill Lynch High Yield
                                                 Index and Merrill Lynch Bankruptcy Index
         Short Term Fixed Income                 3 Year Treasury Securities + 75 basis points,
                                                 tax equivalent basis
</TABLE>

         The scoring table for comparing Investment Performance against
         the designated Benchmarks is as follows:


<TABLE>
<CAPTION>
         Investment Performance    Investment Performance
         Versus Benchmark          Score
         (weighted)
         <S>                       <C>
         below 90%                 0.00
         90 - 94.99%               0.75
         95 - 99.99%               0.90
         100% and above            1.00
</TABLE>




                                      6
<PAGE>   7
         To achieve a given Investment Performance Score for any Plan year,
         Investment Performance results must equal or exceed the required
         performance level indicated in the above scoring table, without
         rounding, and Investment Performance Scores will not be derived from
         or subject to an interpolative or similar process.

8.       The Annual Bonus for any Plan year shall be paid to participants in
         two installments.  The first installment, in an amount equal to 90% of
         the Annual Bonus, determined in accordance with the formula set forth
         in Paragraph 4 above, will be paid as soon as practicable after the
         Committee has certified performance results for the Plan year, but no
         later than March 31 of the immediately following year.  The second
         installment, in an amount equal to 10% of the Annual Bonus, will be
         paid to participants on the September 30 immediately following the end
         of the Plan year for which such Annual Bonus is to be paid.  The
         provisions of this Paragraph shall be subject to Paragraph 9 hereof.

         Any Plan participant who is then eligible to participate in The
         Progressive Corporation Executive Deferred Compensation Plan
         ("Deferral Plan") may elect to defer all or a portion of the Annual
         Bonus otherwise payable under this Plan, subject to and in accordance
         with the terms of the Deferral Plan.

9.       Unless otherwise determined by the Committee, in order to be entitled
         to receive any installment of the Annual Bonus for any Plan year, the
         participant must be employed by Progressive on the date designated for
         payment thereof.  Annual Bonus payments made to participants will be
         net of any legally required deductions for federal, state and local
         taxes and other items.

10.      The right to any of the Annual Bonuses hereunder shall not be
         transferred, assigned or encumbered by any participant.  Nothing
         herein shall prevent any participant's interest hereunder from being
         subject to involuntary attachment, levy or other legal process.

11.      The Plan shall be administered by or under the direction of the
         Committee.  The Committee shall have the authority to adopt, alter and
         repeal such rules, guidelines, procedures and practices governing the
         Plan as it shall, from time to time, in its sole discretion deem
         advisable.

         The Committee shall have full authority to determine the manner in
         which the Plan will operate, to interpret the provisions of the Plan
         and to make all determinations thereunder.  All such interpretations
         and determinations shall be final and binding on Progressive, all Plan
         participants and all other parties.  No such interpretation or
         determination shall be relied on as a precedent for any similar action
         or decision.




                                      7
<PAGE>   8
         The Plan shall be administered by the Committee in accordance with the
         requirements of Section 162(m) of the Internal Revenue Code, as
         amended, and the rules and regulations promulgated thereunder (the
         "Code").

12.      The Plan shall be subject to approval by the holders of Progressive's
         Common Shares, $1.00 par value ("shareholders") in accordance with the
         requirements of Section 162(m) of the Code.

13.      The Plan may be terminated, amended or revised, in whole or in part,
         at any time and from time to time by the Committee, in its sole
         discretion; provided that the Committee may not increase the amount of
         compensation payable hereunder to any participant above the amount
         that would otherwise be payable upon attainment of the applicable
         performance goals, or accelerate the payment of any portion of the
         Annual Bonus due to any participant under the Plan without discounting
         the amount of such payment in accordance with Section 162(m) of the
         Code, and further provided that any amendment or revision of the Plan
         required to be approved by shareholders pursuant to Section 162(m) of
         the Code shall not be effective until approved by Progressive's
         shareholders in accordance with the requirements of Section 162(m).

14.      The Plan will be unfunded and all payments due under the Plan shall be
         made from Progressive's general assets.

15.      Nothing in the Plan shall be construed as conferring upon any person
         the right to remain a participant in the Plan or to remain employed by
         Progressive, nor shall the Plan limit Progressive's right to
         discipline or discharge any of its officers or employees or change
         their job duties or compensation.

16.      Progressive shall have the unrestricted right to set off against or
         recover out of any bonuses or other sums owed to any participant under
         the Plan any amounts owed by such participant to Progressive.

17.      This Plan supersedes all prior plans, agreements, understandings and
         arrangements regarding bonuses or other cash incentive compensation
         payable or due to any participant from Progressive.  Without limiting
         the generality of the foregoing, this Plan supersedes and replaces The
         Progressive Corporation 1994 Executive Bonus Plan, as heretofore in
         effect (the "Prior Plan"), which is and shall be deemed to be
         terminated as of December 31, 1994 (the "Termination Date"); provided,
         that any bonuses or other sums earned under the Prior Plan prior to
         the Termination Date shall be unaffected by such termination and shall
         be paid to the appropriate participants when and as provided
         thereunder.




                                      8
<PAGE>   9
18.      This Plan is adopted and, subject to the provisions of Paragraph 12
         hereof, is to be effective, as of January 1, 1995.  Subject to the
         provisions of Paragraph 12, this Plan shall be effective for 1995 and
         for each year thereafter unless and until terminated by the Committee.

19.      This Plan shall be interpreted and construed in accordance with the
         laws of the State of Ohio.




                                      9
<PAGE>   10
                 FIRST AMENDMENT TO THE PROGRESSIVE CORPORATION
                           1995 EXECUTIVE BONUS PLAN



WHEREAS, The Progressive Corporation 1995 Executive Bonus Plan is maintained
pursuant to a plan document that became effective January 1, 1995 ("Plan"); and



WHEREAS, it is deemed desirable to amend the Plan to conform to existing
practice;



NOW, THEREFORE, the Plan is hereby amended as follows:

        1.    Section 5 of the Plan is hereby amended and restated in its
              entirety to provide as follows:
        
              "The salary rate of each Plan participant for any Plan year
              shall be as established by the Committee no later than ninety (90)
              days after commencement of such Plan year.  For purposes of the
              Plan, "salary" and "Paid Salary" shall include regular, vacation,
              sick, holiday and funeral pay received by the participant during
              the Plan year for work or services performed by the participant
              as an officer or employee of Progressive, but shall not include
              (a) short-term or long-term disability payments, (b) lump sum
              merit adjustments, (c) discretionary bonus payments or (d) the
              earnings replacement component of any worker's compensation
              award."



        2.    Except as expressly set forth in this Amendment, the Plan, as
              heretofore in effect, shall remain unchanged and continue in full
              force and effect.


IN WITNESS WHEREOF, The Progressive Corporation has hereunto caused this
Amendment to be executed by its duly authorized representative on this 8th day
of December, 1995.



                                        THE PROGRESSIVE CORPORATION 

                                        By: /s/ David M. Schneider
                                           ----------------------------
                                           David M. Schneider, Secretary
                                           




<PAGE>   11
                SECOND AMENDMENT TO THE PROGRESSIVE CORPORATION
                           1995 EXECUTIVE BONUS PLAN



        WHEREAS, The Progressive Corporation 1995 Executive Bonus Plan is
maintained pursuant to a plan document that became effective January 1, 1995
(which, as heretofore amended, is referred to herein as the "Plan"); and



        WHEREAS, the Executive Compensation Committee ("Committee") of the
Board of Directors deems it advisable to further amend the Plan;

        NOW, THEREFORE, the Plan is hereby amended as follows:

        1.    The second last paragraph of Section 7C is hereby amended to read
              as follows:

                   To achieve a given ROE Performance Score for any Plan
                   year, Progressive's ROE for that year (rounded to the
                   nearest whole number, with .5 or above rounded upward) must
                   equal the required ROE level set forth in the above scoring
                   table.

        2.    The second paragraph of Section 7D is hereby amended to read as 
              follows:

              The Portfolio Segments and Benchmark measures are as follows:



- ---------------------------------------------------------------------------
Portfolio Segment                              Investment Benchmark       
- ---------------------------------------------------------------------------
Equities (internally managed)                  S&P 500 including dividends
- ---------------------------------------------------------------------------
Equities (externally managed)                  S&P 500 including dividends
- ---------------------------------------------------------------------------
Short Term Fixed Income                        70% of Lehman Brothers     
                                               Intermediate Govt/Corp Index

                                               30% of Merrill Lynch 1-3 yr.
                                               Treasury Index             
- ---------------------------------------------------------------------------


        3.   This Second Amendment shall be effective as of January 1, 1996 
             and shall apply to the 1996 Plan year and each Plan year 
             thereafter until otherwise determined by the Committee.

        IN WITNESS WHEREOF, The Progressive Corporation has hereunto caused
this Amendment to be executed by its duly authorized officer on this 21st day
of February, 1996.



                                        THE PROGRESSIVE CORPORATION

                                        By: /s/ David M. Schneider
                                           --------------------------------
                                           David M. Schneider, Secretary





<PAGE>   1
                                                                   EXHIBIT 10(H)




                                  AGREEMENT

   THIS AGREEMENT is made on March 11, 1996, effective as of February 1, 1996,
by and between THE PROGRESSIVE CORPORATION, an Ohio corporation (which,
together with its direct and indirect subsidiaries, is referred to herein as
"Company"), and BRUCE W. MARLOW ("Employee").

                            W I T N E S S E T H :

   WHEREAS, Employee is currently an employee and Chief Operating Officer of
Company; and

   WHEREAS, Employee has been assigned the responsibility, among others, of
developing a plan to reorganize the management structure of Company
("Reorganization Plan"); and

   WHEREAS, Company desires to provide Employee with assurances of financial
security in connection with the development of the Reorganization Plan; and

   WHEREAS, the parties desire to set forth the terms and scope of such
assurances;

   NOW, THEREFORE, in consideration of the premises and of the mutual covenants
and agreements hereinafter set forth, which consideration both parties
recognize as adequate and sufficient to support this agreement, the parties
hereto agree as follows:

1. Financial Assurances.

   (a)   If, at any time during the term of this Agreement, Employee's 
         employment with Company ends, by decision of the Company or voluntary
         departure or resignation by the Employee, but only in the event the
         end of such employment is not due to Employee's death or total
         disability or a decision by the Company based on justifiable cause (as
         hereinafter defined), then, upon any such termination as qualified
         above (a "Covered Termination"):

         (i)  Salary Factor.  Beginning forty-five (45) days after the
              Termination Date (as hereinafter defined), Employee shall
              receive twelve (12) quarterly payments, each in an amount equal
              to 25% of Employee's annual salary three days before the
              Termination Date (but not less than $139,500 each); and

         (ii) Bonus Factor.  Beginning six (6) months after the Termination
              Date, Employee shall receive three annual payments of $558,000
              each; and
<PAGE>   2
         (iii)Stock Options.  Company and Employee shall promptly amend all such
              stock option agreements in effect on the Termination Date between
              Company and Employee as shall be necessary so that all unvested
              stock options held by Employee on the Termination Date which, but
              for the Covered Termination, would have vested within three (3)
              years of the Termination Date, shall vest on the Termination Date
              and shall be exercisable, in whole or in part, by Employee at any
              time on or before the fifth anniversary thereof.

    b)  Any notice of the termination of Employee's employment with Company 
        given by either party shall be in writing and shall be effective two
        (2) business days after the date such notice is received by the other
        party (such effective date being herein referred to as the "Termination
        Date"). Notice to Employee shall be deemed received when received by
        Employee and notice to the Company shall be deemed received when
        received by the Company's Chief Executive Officer (provided such person
        is a person other than Employee), its Chief Human Resources Officer,
        its Chief Legal Officer or the respective persons holding equivalent
        positions if such titles are not in use at the time such delivery is    
        made.

   (c)  For purposes of this Agreement, "justifiable cause" means the
        commission of a felony, theft of or intentional significant damage to
        the property or business of Company, gross dereliction of duty, or
        fraud.

2. Reduction in Benefits.

   Notwithstanding anything herein to the contrary, the amounts to be paid to
   Employee pursuant to Sections 1(a)(i) and (ii) hereof, and the number of
   stock options held by Employee that will become subject to accelerated
   vesting as provided in Section 1(a)(iii), upon any Covered Termination will
   be reduced by one-half (1/2) if the Termination Date occurs at any time
   after January 31, 1999 and before the Expiration Date (as hereinafter
   defined).

3. Other Stock Options.

   Any stock options held by Employee which are vested and exercisable on the
   Termination Date other than by reason of Section 1(a)(iii) shall not be
   affected by this Agreement, but shall continue to be governed by and subject 
   to the terms of the related incentive plan and stock option agreement(s).

<PAGE>   3
4. Other Separation Benefits.

   Employee agrees that if a Covered Termination should occur, the payments and
   benefits provided for hereunder shall be accepted in lieu of any payments or
   benefits to which Employee might otherwise be entitled under Company's
   Separation Allowance Plan or any other plan or arrangement which provides
   for severance or separation payments or allowances ("Other Separation
   Benefits") and hereby waives, if a Covered Termination should occur, any and
   all rights and claims that he may now or hereafter have to any Other
   Separation Benefits; provided, however, that such waiver shall terminate on
   the Expiration Date without further action of the parties if Employee
   remains in the employ of the Company through such Expiration Date.  This
   agreement shall not affect Employee's rights under COBRA or any of the
   Company's  savings or retirement plans, to wit: its Pension Plan, Retirement
   Security Program and Executive Deferred Compensation Plan, and any
   successors thereto, to or in which Employee may be or become a party or
   participant.

5. Public Announcements.

   In the event of a Covered Termination, the text of any related public
   announcement or communication regarding such termination, and of any letter
   or letters of reference requested by Employee, shall be subject to the prior
   approval of both of the parties hereto, subject to all applicable legal
   requirements. The parties each agree to cooperate fully to complete all of
   such materials in an expeditious manner and to ensure the fairness and       
   reasonableness of all statements contained therein.

6. Expiration.

   This Agreement shall commence as of February 1, 1996, and terminate and 
   expire on January 31, 2000 (the "Expiration Date").  Neither of the parties
   hereto shall have any rights or obligations hereunder on or after the
   Expiration Date; except that if a Covered Termination occurs prior to the
   Expiration Date, Employee shall be entitled to the benefits provided for at
   Sections 1(a)(I)-(iii) hereof with respect to such Covered Termination and
   Company shall be entitled to the benefits provided for at Sections 7 and 8
   hereof, to the extent therein provided.

<PAGE>   4
7. Confidential Information.

   (a)   Employee acknowledges that, as an employee and Chief Operating Officer
         of the Company, he owes the Company the duties of undivided loyalty and
         good faith.  Accordingly, and in consideration of the commitments made
         to Employee hereunder, Employee agrees that he will not, directly or
         indirectly, at any time during the three year period (if any) beginning
         on the Termination Date (the "Designated Period"), reveal or disclose
         to any person or entity (other than Company) any Confidential
         Information (as defined below); nor, during such period, shall he use
         any Confidential Information for his own benefit or for the benefit of
         any other person or entity (other than the Company).

   (b)   For purposes hereof, "Confidential Information" shall mean and include
         all information relating to Company, its business or operations,
         including, without limitation, customer and prospect lists, strategic
         plans and initiatives, rating methods, underwriting and marketing
         techniques and strategies, and similarly proprietary ideas, concepts,
         "know-how", and methods employed by Company in the conduct of its
         insurance business.  Notwithstanding the foregoing, it is agreed and
         understood that Confidential Information shall not include information
         that:

         (i)  is a matter of public knowledge or becomes publicly known or 
              within the public domain other than as a result of any breach of
              this Agreement;

         (ii) has been or is subsequently disclosed to Employee by a third 
              party who is not under an obligation to maintain its
              confidentiality;

         (iii)was known by Employee prior to the date of his employment by
              Company; or

         (iv) has been disclosed by Company to others on an unrestricted basis.

8.  Non-Competition. In further consideration of the commitments made to
    Employee hereunder, Employee hereby covenants and agrees that, during
    the Designated Period, he will not, directly or indirectly, for himself
    or on behalf of any other person or entity (other than the Company), as
    employee, owner, partner, principal, stockholder, advisor, consultant or
    otherwise,
<PAGE>   5
     (a)  compete with Company in the personal lines automobile insurance
          business, or in any other line of business in which Company is
          actively engaged to a financially significant extent as of the
          Termination Date, in any county or municipality anywhere within the
          continental United States in which Company is then engaged in such
          business, or (b) hire, solicit or entice away any of Company's
          officers or employees, without the Company's prior written consent.
          Notwithstanding the foregoing, Employee may own, of record or
          beneficially, up to two percent (2%) of the outstanding voting
          securities of any publicly traded corporation that competes with
          Company without being deemed to be in violation of this Section.

   9.  Remedies.

     (a)  Any breach of this Agreement on the part of either party will entitle
          the other party to damages, injunctive relief and/or forfeiture of
          any remaining rights, payments and benefits under this Agreement,
          except that, with respect to any forfeiture asserted by either party,
          the party asserting that a forfeiture has occurred shall give the
          other party written notice of the nature of any alleged breach by
          such other party and if such other party fails to cure such alleged
          breach within seven (7) days after receipt of such notice, then the
          forfeiture shall occur.  If such forfeiture shall have arisen due to
          a breach by Employee, then Employee shall not be entitled to receive
          any of the then unpaid amounts to be paid to Employee pursuant to
          Sections 1(a)(I) and

          (ii)  hereof, and any stock options then held by Employee that became
                subject to accelerated vesting as provided in Section 1(a)(iii)
                shall immediately terminate as of the date of such breach.

                In the event Company gives Employee notice of any such alleged
                breach, as provided in this Section, then Employee's right to
                exercise those stock options that will be terminated if such
                alleged breach is not cured as provided above, shall be
                suspended for the aforesaid seven (7) day cure  period.

<PAGE>   6
     (b)  The parties hereto agree that, in the event there is any breach of
          the terms, covenants or conditions of this Agreement, injunctive
          relief shall lie for the enforcement of this Agreement, in addition
          to any and all other remedies that may be available in law or in
          equity, which other remedies shall be retained without waiver or
          release regardless of whether an injunction shall be issued.  Each
          party waives, to the extent permitted by law, any claim or defense
          that there is an adequate remedy at law.  The prevailing party in any
          action by a party hereto to compel compliance with this Agreement
          shall be entitled to recover its reasonable costs and attorney fees
          in such proceeding.

10.  Savings Clause.  If either party shall institute any action or
     proceeding to enforce any of the provisions of this Agreement, and if such
     provision is deemed unenforceable by the court or other tribunal having
     jurisdiction over such action or proceeding, the parties hereto agree that
     such provision shall be deemed to be restricted or modified to the extent
     necessary to render same enforceable by such court or other tribunal and,
     to that end, such court or tribunal is hereby authorized to "re-write"
     such provision in order to provide for the enforceability thereof to the
     maximum extent permissible under Ohio law  and the parties hereto agree to
     abide by such court's determination.

11.  Withholding.  All payments to be made by Company under this Agreement
     are subject to applicable tax withholding and other legally required
     deductions.

12.  Complete Agreement; Amendments.  This Agreement contains the entire
     agreement and understanding of the parties hereto with respect to the
     subject matter hereof and no representations, undertakings or agreements
     in relation thereto exist except as herein expressly set forth.  This
     Agreement may not be amended or modified orally, but only by an instrument
     in writing duly executed by or on behalf of both parties hereto.

13.  Successors and Assigns.  This Agreement shall be binding upon and inure
     to the benefit of the parties, and their respective heirs, legal
     representatives, successors and permitted assigns.  Neither party may
     assign or transfer this Agreement, or any of its/his rights or obligations
     hereunder, without the prior written consent of the other party.  Employee
     shall not have any right to pledge or encumber any amounts payable
     hereunder, and no amounts payable hereunder shall be assignable or
     transferable in anticipation of payment.
<PAGE>   7
   14.  Choice of Law.  This Agreement has been made in the State of Ohio and
        shall in all respects be interpreted in accordance with and governed by
        the laws of the State of Ohio.

   IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed as of the date first above written.

                            THE PROGRESSIVE CORPORATION ("Company")


                          By:_/s/__David M. Schneider____________

Title:_____Sec'y_______________________




                            BRUCE W. MARLOW     ("Employee")


                        ____/s/_Bruce W. Marlow_________________

<PAGE>   1
                                   EXHIBIT 11
                           THE PROGRESSIVE CORPORATION
                        COMPUTATION OF EARNINGS PER SHARE
                      (millions - except per share amounts)




<TABLE>
<CAPTION>
                                            1995                       1994                     1993
                             ------------------------------------------------------------------------------
                                                    Per                       Per                     Per
                                    Amount         Share       Amount        Share       Amount      Share
                             ------------------------------------------------------------------------------
<S>                                 <C>            <C>         <C>           <C>         <C>         <C>   
PRIMARY:
Net income                          $250.5                     $274.3                    $267.3
Less:  Preferred stock
        dividends                     (8.4)                      (8.6)                     (9.2)
                             ------------------------------------------------------------------------------
                                    $242.1         $3.26       $265.7        $3.59       $258.1      $3.59
                             ==============================================================================
Average shares
    outstanding                       71.8                       71.6                      69.3
Net effect of dilutive stock
    options                            2.4                        2.4                       2.5
                             ------------------------------------------------------------------------------
Total                                 74.2                       74.0                      71.8
                             ==============================================================================

FULLY DILUTED:
Net income                          $250.5                     $274.3                    $267.3
Less:  Preferred stock
    dividends                         (8.4)                      (8.6)                     (9.2)
                             ------------------------------------------------------------------------------
                                    $242.1         $3.24       $265.7        $3.59       $258.1      $3.58
                             ==============================================================================

Average shares
    outstanding                       71.8                       71.6                      69.3
Net effect of dilutive stock
    options                            2.9                        2.4                       2.7
                             ------------------------------------------------------------------------------
Total                                 74.7                       74.0                      72.0
                             ==============================================================================
</TABLE>



<PAGE>   1
                                                                     Exhibit 13

The Progressive Corporation Annual Report                                  1995
<PAGE>   2
Service, as redefined by Progressive, is not just about a day-in day-out
reactive response to the customer. Rather, it is about the proactive research,
change, flexibility and innovations required to transcend consumers'
expectations, while providing a profitable partnership between the customer and
the Company. From radical new ways of providing the consumer with rate
comparisons, to claim services 24 hours a day, 7 days a week. Progressive is
revolutionizing the customer experience. It is our commitment to the customer
that led us to choose "service" as the theme for this year's annual report.  We
commissioned Dutch artist Teun Hocks to respond visually to this theme. Hocks
is the inventor, painter, set designer producer and model of his photographic
situations. Hocks' work will become part of Progressive's growing collection of
contemporary art.
<PAGE>   3
                                shooting for the
                                      mOon





<TABLE>
<CAPTION>
<S>                          <C>                  <C>                        <C>
1995 Financial Highlights 2  Vision, Core Values  Letter to Shareholders 14  Financial Review 32
                             and Objectives 8
</TABLE>





                               
<PAGE>   4


                                       2
1995 Financial Highlights


(millions-except per share amounts)

<TABLE>
<CAPTION>
                                                                                                          AVERAGE ANNUAL COMPOUNDED
                                                                                                             RATE OF INCREASE
                                                                                                         --------------------------
                                                                                                            5-YEAR      10-YEAR
                                                         1995                  1994            % CHANGE    1991-1995   1986-1995
FOR THE YEAR                                                                                               
<S>                                                      <C>                   <C>                <C>         <C>        <C>
   Direct premiums written                          $   3,068.9           $   2,645.1             16%         18%        19% 
   Net premiums written                                 2,912.8               2,457.2             19          19         19  
   Net premiums earned                                  2,727.2               2,191.1             24          18         20  
   Total revenues                                       3,011.9               2,415.3             25          17         20  
   Operating income                                       220.1                 212.7              3          11         24  
   Net income                                             250.5                 274.3             (9)         22         22  
   Per share:                                                                                                                
    Operating income                                       2.84                  2.76              3          13         23  
    Net income                                             3.24                  3.59            (10)         22         20  
   Underwriting margin (1)                                 5.7%                  11.5%(2)                      6          5  
                                                                                                                             
AT YEAR-END                                                                                                                  
                                                                                                                             
   Consolidated shareholders' equity                $   1,475.8           $   1,151.9             28          29         29  
   Common Shares outstanding                               72.1                  71.2              1           1          1  
   Book value per Common Share                      $     19.31          $      14.97             29          27         27  
   Return on average common shareholders' equity (1)       19.6%                 27.4%                        25         24        
</TABLE>


<TABLE>
<CAPTION>
                                                                                               1-YEAR       5-YEAR      10-YEAR
         <S>                                                                                     <C>         <C>         <C>      
STOCK PRICE APPRECIATION (3)  
     Progressive                                                                                40.4%       24.3%      22.7%
     S&P 500                                                                                    37.6%       16.6%      14.9%

<FN>

       1 The 5- and 10-year amounts represent averages for the period, not
         rate of increase.
       2 The 1994 underwriting margin would be 8.3%, excluding the $71.0
         million elimination of the supplemental loss reserve. 
       3 Assumes dividend reinvestment.

</TABLE>

<PAGE>   5
                                      3

                         1995 PERFORMANCE HIGHLIGHTS





1    Operating income per share, which excludes net realized gains on security
     sales and one-time items, increased 3 percent to $2.84.



2    The Core business net premiums written grew 21 percent with a 5 percent
     underwriting profit margin.



3    The companywide underwriting profit margin was 5.7 percent, compared to
     the personal auto insurance market's estimated underwriting loss of 2.3
     percent.



4    Market capitalization was $3.5 billion at December 31, 1995.




5    Over 1.3 million calls were received after normal business hours via our
     24-hour, toll-free service lines.
<PAGE>   6
                                      4


                                   growing up

We seek to write all auto risks. We are no longer just a non-standard auto
specialist. Our customer-driven approach is increasing our rate of growth and
market share, which in turn lets us reduce the cost of doing business and
become still more competitive. We are the 7th largest U.S. private passenger
auto insurer with a 2.6% market share.
<PAGE>   7
5
                                    [ART]

<PAGE>   8
                                      6

ABOUT PROGRESSIVE                                                             

The Progressive insurance organization began business in 1937. Progressive
Casualty Insurance Company was founded in 1956. The Progressive Corporation, an
insurance company formed in 1965, owns 63 operating subsidiaries and has one
mutual insurance company affiliate. The companies provide personal automobile
insurance and other specialty property-casualty insurance related services sold
primarily through independent insurance agents in the United States and Canada. 
The 1995 estimated industry premiums, which include personal auto insurance in
the U.S. and Ontario, Canada, as well as insurance for commercial vehicles, were
$122 billion, and Progressive's share was 2.3 percent.

being there

Assistance after an accident or other loss is Progressive's most important      
service, so we implore our customers to call 1-800-274-4499 immediately after
any incident. 24 hours a day, 7 days a week, a Progressive person is always
there to help.

<PAGE>   9
7

                                    [ART]
<PAGE>   10
                                      8

VISION, CORE VALUES AND OBJECTIVES                                            

Communicating a clear picture of Progressive by stating what we try to  
achieve (Vision), what guides our behavior (Core Values), what our people expect
to accomplish (Objectives), and how we evaluate performance (Measurements), per-
mits all people associated with Progressive to understand their role and enjoy
their contributions.

VISION We seek to be an excellent, innovative, growing and enduring business
by reducing the human trauma and economic costs of auto accidents in cost-
effective and profitable ways that delight customers. We seek to earn a superior
return on equity and to provide a positive environment to attract quality people
and achieve ambitious growth plans.

CORE VALUES Progressive's Core Values are pragmatic statements of what works
best for us in the real world and they govern our decisions and behavior. We
want them understood and embraced by all Progressive people. Growth and change
provide new perspective and require regular refinement of Core Values.

INTEGRITY We revere honesty. We adhere to high ethical standards, report        
completely, encourage disclosing bad news and welcome disagreement.

GOLDEN RULE We respect all people, value the differences among them and deal
with them in the way we want to be dealt with. This requires us to know
ourselves and to try to understand others.

OBJECTIVES We strive to be clear and open about Progressive's ambitious 
objectives and our people's personal and team objectives. We evaluate
performance against all these objectives.

EXCELLENCE We strive constantly to improve in order to meet and exceed      
the highest expectations of our customers, shareholders and people. "Quality" is
Progressive's process for teaching and encouraging our people to improve
performance and reduce the costs of what they do for customers. We base reward
on results and promotion on ability.

PROFIT The opportunity to earn a profit is how the competitive free-     
enterprise system motivates investment to enhance human health and happiness.
Our increasing profits reflect auto owners' and operators' increasingly
positive view of Progressive.  We strive to find the most cost-effective ways
to reduce the human trauma and economic costs of automobile accidents.  Because
our efforts are enhanced by social and economic well-being, we strive to give
back to our communities.

<PAGE>   11
                                      9

ACHIEVEMENTS We are convinced that the best way to maximize shareholder value
is to achieve these financial objectives consistently. A shareholder who
purchased 100 shares of Progressive for $1,800 at our first public stock
offering on April 15, 1971, owned 7,689 shares on December 31, 1995, with a
market value of $375,800, for a 24.3 percent annual return, compared to the 7.6
percent return achieved by investors in the Standard & Poor's 500 during the
same period. In addition, the shareholder received dividends which were $1,692
in 1995.

     In the ten years since December 31, 1985, Progressive shareholders have
realized compound returns of 22.7 percent, compared to 14.9 percent for the S&P
500. In the five years since December 31, 1990, Progressive shareholders'
returns were 24.3 percent, compared to 16.6 percent for the S&P 500. In 1995,
the returns were 40.4 percent on Progressive shares and 37.6 percent on the S&P
500.

     The repurchase of Progressive stock is another way the Company increases
shareholder value. Over the years, when we have adequate capital and
Progressive's stock is attractively priced, we have repurchased our shares.
Since 1971, we have spent $526.2 million, at an average cost of $6.49 per
share.  During 1995, we repurchased 3,691 Common Shares, which were used almost
entirely to satisfy our obligations under The Progressive Corporation Executive
Deferred Compensation Plan.




FINANCIAL OBJECTIVES    


Consistent achievement of superior results requires that our people     
understand Progressive's objectives and their specific role, and that their
personal objectives dovetail with Progressive's. Our objectives are ambitious
yet realistic. We are committed to achieving financial objectives over rolling
five-year periods. Experience always clarifies objectives and illuminates better
strategies. We constantly evolve as we monitor the execution of our strategies
and progress toward achieving our objectives.

RETURN ON SHAREHOLDER'S EQUITY Our most important financial goal is to  achieve
an after-tax return on shareholders' equity over a five-year period that is at
least 15 percentage points greater than the rate of inflation (measured by the
Consumer Price Index which was 2.5 percent in 1995, averaged 2.8 percent over
the past five years and 3.6 percent over the past ten years). Return on equity
was 19.6 percent in 1995, averaged 25.1 percent over the past five years and
24.3 percent over the past ten years. 

PROFITABILITY Progressive is driven by  the goal of producing a 4 percent
underwriting profit. The Core business had an underwriting profit of 5.2 percent
in 1995, an underwriting profit of 6.3 percent for the past five years and 6.7
percent for the past ten years. Estimated industry results for the personal auto
insurance market for the same periods were underwriting losses of 2.3 percent,
2.3 percent and 4.7 percent. 

GROWTH We seek increases in net premium volume that are at least 15
percentage points greater than the rate of inflation. For the Core business,
volume increased 20.7 percent in 1995, 23.7 percent compounded annually over
the past five years and 20.1 percent over the past ten years. Net premiums
written in the personal auto insurance market for the same periods grew 4.5
percent, 5.2 percent and 7.4 percent.

<PAGE>   12
                                                                             10
                                    [ART]
<PAGE>   13
                                      11

<TABLE>
<CAPTION>
                                                  1995    LAST 5 YEARS   LAST 10 YEARS
    <S>                                            <C>         <C>            <C>          
    RETURN ON SHAREHOLDERS' EQUITY                                                       
      Goal                                          17.5%     17.8%         18.6%        
      Companywide                                   19.6      25.1          24.3         
                                                                                         
    UNDERWRITING PROFIT (LOSS) MARGIN                                                    
      Goal                                           4.0       4.0           4.0         
      Core Business                                  5.2       6.3           6.7         
      Industry-Personal Auto Insurance Market       (2.3)     (2.3)         (4.7)        
                                                                                         
    GROWTH (ANNUALIZED)                                                                  
      Goal                                          17.5      17.8          18.6         
      Core Business                                 20.7      23.7          20.1         
      Industry-Personal Auto Insurance Market        4.5       5.2           7.4           
</TABLE>



testing the waters

On April 7, 1995, we established a presence on the World Wide Web with our Home
Page. Progressive was the first major insurer to have such a presence. You can
find Progressive's Home Page at http://www.auto-insurance.com.
<PAGE>   14
                                                                              12
leading the follower

Progressive is leading a wave of change in the United States' system for
dealing with auto accident injuries and property damage.  We are reducing auto
accident victims' trauma and costs, improving how consumers feel about auto
insurance and being rewarded for our leadership.

                                    [ART]
<PAGE>   15
13

                                    [ART]

<PAGE>   16
                                      14

Letter to Shareholders                                  





Progressive--Auto Insurer for All People


In 1995, we continued to make great strides toward positioning Progressive to
offer automobile insurance to all U.S. licensed operators through independent
insurance agents and other distribution methods. This customer-driven approach
is increasing our rate of growth and market share, which, in turn, lets us
reduce the costs of doing business and become still more competitive.

        We are building intrinsic value in the form of a growing customer base,
and a broad array of products and services delivered when and how customers
most want them. Progressive's people are responding superbly to the challenge of
managing growth, reaffirming how good they are, as well as the strength of
Progressive's Vision, Values and Strategy.

        We grew in 1995 by increasing our share of the approximately $20 billion
nonstandard auto insurance market and by continuing to grow in the approximately
$81 billion standard and preferred auto insurance market. We work hard and
invest heavily in people and processes to reduce the human trauma and economic
costs of auto accidents. Our results include the cost of these investments
designed to make us more competitive for all auto insurance.

        Progressive shareholders are best served by executing meaningful,
long-term strategies.  Success requires translating premium growth into
commensurate earnings growth, so our stock price reflects the intrinsic value
we are now creating.

        From its beginnings, Progressive's most important competitive advantage
has been having superior people, measured by their intelligence, work ethic,
ambition, creativity and demonstrated performance. Many companies pay lip
service to this idea. At Progressive, it is a way of life. Our people's teamwork
and esprit is high. Our performance-based Gainsharing compensation lets them
enjoy the benefits of competitive and productivity improvements so long as they
continue to meet or exceed the Company's ambitious objectives. 

        Spurred by consumer discontent with the insurance industry and increased
competition in our nonstandard auto market niche, Progressive has evolved over
the last seven years into a consumer-focused auto insurer offering all auto
owners and operators better service at lower cost. But we cannot stop there.  We
must continue to identify opportunities to spend less

<PAGE>   17
                                      15

to run our operations while still working hard and creatively to enhance our
customers' and agents' experience of doing business with Progressive. 

        Future growth will come from adding to the number of states where we
seek to insure all auto risks, from working with the independent agents
dedicated to regaining market share and from creating a consumer-focused, brand
experience in ways that attract customers and support the forward-looking agents
who will succeed in the 21st century.

        With Progressive now seeking to write all auto insurance risks, we are
no longer just a nonstandard auto insurance specialist. As the  7th largest U.S.
private passenger auto insurer with a 2.6 percent market share, we are more
appropriately compared to Allstate, GEICO, Safeco, State Farm Mutual, Farmers
Group, USAA and Nationwide.

                                    [ART]


sending signals

We use a combination of television commercials, direct mail and other media to
urge consumers to test our smart new way to shop for auto insurance by calling 
1 800 AUTO PRO(R).


<PAGE>   18
                                      16

 step
 ping
up to the
 mark





Consumer advertising and brand awareness require higher performance     
standards. We continually consider consumers' demands and appreciate their
ability to make wise choices. In response, we are always looking for new and
innovative ways to improve service at a lower cost, continuing to set new
standards and endeavoring to meet or exceed our customers' expectations

<PAGE>   19
17

                                    [ART]
<PAGE>   20
                                      18

RESULTS 


Operating income, which excludes net realized gains on security sales and
one-time items, is the best measure of how well we manage our insurance
operations. Operating income increased to $220.1 million, or $2.84 per share,
compared to $212.7 million, or $2.76 per share, in 1994. Operating income
excludes $46.7 million of realized gains in 1995, compared to $23.8 million
in 1994. The 1994 operating results also exclude $71.0 million, or $.62 per
share, of income resulting from the elimination of the supplemental loss
reserve. Net income was $250.5 million, or $3.24 per share, this year,
compared to $274.3 million, or $3.59 per share, in 1994. Return on shareholders'
equity was 19.6 percent, compared to 27.4 percent in 1994.

        Net premiums written increased 19 percent to $2,912.8 million, compared
to $2,457.2 million in 1994. Progressive has posted an annual underwriting
profit in 23 out of the last 29 years and bettered our 4 percent underwriting
goal with a 5.7 percent margin in 1995. We reduced underwriting expenses by 1.7
percentage points in 1995, following a 3.0 point reduction in 1994.





PROGRESSIVE'S CORE BUSINESS


Ninety-seven percent of Progressive's net premiums written come from 13 Core
divisions, which write insurance for private passenger automobiles,
recreational vehicles and small fleets of commercial vehicles. Core business
net premiums written grew 21 percent to $2,824.2 million, compared to $2,340.7
million in 1994. The underwriting profit margin was 5.2 percent, compared to
7.3 percent in 1994.

        Progressive's auto insurance and management strategies make us 
optimistic about meeting ambitious profit and growth objectives. Two years
ago, we consolidated our new customer services into an emerging Progressive
brand by expanding service in a number of states and testing ways to project
the brand to potential customers. We began to focus our managers on empowering
people and constantly improving the delivery of around-the-clock, immediate
response, information-rich service, designed to delight customers.

        We use a combination of television commercials, direct mail and other
media to urge consumers to test Progressive's smart new way to shop for auto
insurance by calling 1 800 AUTO PRO(R) (1-800-288-6776). Callers spend about
15 minutes to obtain accurate auto insurance rate comparisons for their
particular risk profile from Progressive and up to three leading auto
insurers, including State Farm and Allstate, and to learn something about the
following improvements Progressive provides:

        ASSISTANCE AFTER AN ACCIDENT OR OTHER LOSS, is Progressive's most
important service, so we implore our customers to call 1-800-274-4499
immediately after any incident. 24 hours a day, 7 days a week, a Progressive
person answers the phone, takes the information, authorizes emergency measures
and almost always can have a Progressive claim representative face-to-face
with the customer or claimant within a few hours.

        CONSUMERS ABHOR BEING REJECTED, so Progressive offers a price to every
licensed driver. As we became more comfortable with the rates for the standard
and preferred market, we allowed our volume in this market to grow to between
five and ten percent of total 1995 premium volume.

        CONSUMERS PREFER DIFFERENT WAYS TO BUY, so we offer choices -- including
over 30,000 independent insurance agencies (our most important method of
distribution), joint marketing relationships with national accounts and via the
1 800 AUTO PRO(R) telephone service. As we expanded our personal


<PAGE>   21
                                      19





auto product line to include standard and preferred auto, agents have found
more and better ways to match the product they offer with the needs of the
consumer, spurring our growth and helping the Independent Agent channel regain
lost market share.

        CONSUMERS WANT TO DO BUSINESS WHEN IT'S CONVENIENT FOR THEM, so we
operate 24 hours a day, 7 days a week to provide new insurance quotes,
handle endorsements and questions concerning current policies, and, most
importantly, respond to accidents and other incidents. Our customers depend
upon our service, so we instituted a real-time disaster management approach
that continuously monitors performance of internal systems, threatening
weather patterns and other natural events. This approach allows us to
regularly reconfigure our network and place disaster response teams in
motion as soon as we hear of an event.

        Progressive's unique approach to management continues to evolve along
with its business strategy. Our management philosophy includes the following:

        TOTAL QUALITY MANAGEMENT dovetails with our Excellence Core Value--doing
better than we did before--and empowers Progressive people to change how they
function IF the change measurably improves customer service or reduces costs,
and IF it does not disrupt others in the work chain. Because measurement is
essential to TQM, we have dramatically improved our ability to measure
performance and to control quality.

        TEAMWORK is the way we work. We continue to improve the ways in which we
motivate, manage and reward teams.

        STEADY COST REDUCTION has been, and continues to be, critical to our
strategy, and, along with profit and growth, is the basis for our people's
Gainsharing awards. Underwriting expenses were 22 percent of premiums in 1995,
compared to 24 percent in 1994 and 32 percent in 1990.

        PROCESS MANAGEMENT is a part of our senior line managers' profit and
loss responsibilities, eliminating much staff-line friction, fostering
cooperation among divisions and departments, and requiring people to be able to
balance the delicate trade-off between local autonomy and collective
effectiveness in implementing process improvements in all profit centers.

        THOROUGH TESTING of new ideas has replaced our former propensity to
seize perceived opportunities and grow them as fast as possible.

        PERFORMACE-BASED COMPENSATION pays our people very well for exceptional
performance, makes contingent pay significant to everyone and fosters the
achievement of our demanding objectives. In 1995, 9.4 percent of total
compensation resulted from our Gainsharing program.



<PAGE>   22

                                      
                                      20

jumping
through
hoops




Consumers want to do business when its convenient for them, so we operate
24 hours a day, 7 days a week to provide new insurance quotes, handle
endorsements and questions concerning current policies, and, most importantly,
respond to accidents and other incidents. Our customers depend upon our service
so we instituted a real-time disaster management approach that continuously
monitors performance of internal systems, threatening weather patterns and other
natural events. This approach allows us to regularly reconfigure our network and
place disaster response teams in motion as soon as we hear of an event.

<PAGE>   23
21
                                    [ART]
<PAGE>   24
                                      22

PROGRESSIVE'S DIVERSIFIED BUSINESSES       


The United Financial Casualty Company, Professional Liability Group and
Motor Carrier business units provide combinations of service and indemnity to
businesses. Their primary products are collateral protection coverage for
automobile lenders and loan tracking for financial institutions, directors and
officers liability and fidelity coverage for American Bankers Association member
community banks, and underwriting and claim servicing for state involuntary
residual market commercial and personal auto programs and other commercial
enterprises. Each unit is the largest provider of its specialty in the country,
though the market size for each declined in 1995. Net premiums written and
underwriting profit margins were $83.9 million and 23.3 percent, respectively,
in 1995 compared to $114.9 million and 20.9 percent in 1994. The Diversified
businesses produced service revenues and pretax profits of $38.9 million and
$8.7 million, respectively, in 1995, compared to $41.9 million and $10.0 million
in 1994.


INVESTMENTS AND CAPITAL MANAGEMENT 

        Progressive employs a conservative approach to investment and capital
management intended to ensure that there is enough capital to support all the
insurance premium that can be profitably written. Progressive's investment
function remains in New York under the direction of David Young, who managed our
fixed-income investments for seven years and was appointed Chief Investment
Officer in July 1995.

        During the first half of 1995, we conducted a review of our investment
policies and organization and reaffirmed our commitment to risk-averse
investment practices. Although new benchmarks were adopted for measuring the
performance of our investment professionals, the objectives continue to
discourage the assumption of large amounts of interest rate risk. The quality of
our portfolio remained exceptional, with high-grade, fixed-income debt and
equity investments averaging about 91 percent of our portfolio with 64 percent
invested in treasuries and other AAA securities. In addition, we reduced our
non-investment-grade securities to .2 percent at December 31, 1995 from 4.4
percent in 1994. The duration of the fixed-income portfolio was 2.2 years at
year-end, slightly higher than the duration of a two-year note. The investment
review also included an examination of the historical behavior of several
classes of fixed-income and common equity investments and simulations of the
potential effects of different combinations of bonds and common stocks on
Progressive's shareholders' equity. Our objective was to increase Progressive's
exposure to the equity markets but, at the same time, avoid excessive market
volatility which could reduce surplus and thus curtail growth.  Based on the
analysis, a higher limit, at about 15 percent of the portfolio, was established
for common stock investments.

        On December 31, 1995, common stocks comprised 8.2 percent of the
portfolio, up from 3.4 percent as of the prior year-end. This percentage will
increase as investment opportunities are identified. Progressive generally
pursues a "value" rather than a "growth" style of equity investing. From this
perspective, the domestic stock markets look over-valued relative to some
foreign markets. Consequently, we retained Sanford C. Bernstein & Co., a
value-oriented firm, to manage a limited global equity portfolio.

        The 1995 taxable equivalent total return for the portfolio was 12.4
percent, compared to 3.7 percent last





<PAGE>   25


                                      23


year. As in prior years, the average maturity of our fixed-income       
portfolio remained near the low end of our normal range. In addition, the
limited average maturity of Progressive's bond portfolio reflects the 1.75 years
average life of our insurance liabilities.

        The total portfolio increased to $3,768.0 million at December 31, 1995,
from $3,180.0 million at December 31, 1994. Investment income (interest,
dividends and realized gains and losses) was $245.8 million before taxes and 
$186.6 million after taxes, compared to $182.3 million before taxes and $146.7
million after taxes in 1994. On December 31, 1995, our portfolio had $78.7
million in unrealized capital gains, compared to the $41.1 million in unrealized
losses at the end of 1994. This increase in value was the result of falling
interest rates and rising prices in the bond market and the extraordinary
advance in stock prices that characterized most of the year. The three-year
Treasury note yield dropped from 7.8 percent to 5.2 percent and the S&P 500
index rose from 459.3 to 615.9 from the beginning to the end of 1995.

        In December 1995, in conjunction with guidance issued by the Financial
Accounting Standards Board, Progressive reassessed the classification of its
investment portfolio. As a result, we elected to change accounting designation
of all remaining "held-to-maturity" fixed-income investments and reclassified
them to "available-for-sale." Thus, all of our investments are marked-to-market
on the year-end balance sheet.

        Progressive's net premiums written grew 19 percent in 1995 without the
need for additional debt or equity financing. Our net premiums written to
statutory surplus ratio was 2.8 to 1 on December 31, 1995. The Company has
sufficient funds to support anticipated growth in the operating companies.
Progressive's debt to total capital ratio was 31 percent at year-end 1995,
compared to 37 percent last year and a range of 24 percent to 61 percent over
the past 20 years.  During 1995, we repurchased 89,800 shares of our 9 3/8 %
Serial Preferred Shares, Series A, at an average cost of $25.65 per share.

        Progressive supports risk-based capital monitoring by regulators and
endorses the trend toward more demanding standards than those currently in use.
This effort to improve the early detection of financial weakness before it leads
to insolvency should benefit Progressive over time by reducing state insolvency
fund assessments. The risk-based capital calculation reflects favorably on
companies with historically high profitability, short-tailed liabilities,
conservative reserves and investments.

1995 INITIATIVES 



Progressive's total concentration on auto insurance means that every    
initiative is designed to improve customer product, price and service. 
      
      DIVERSITY Our growth plans suggest that most new hires will be either
claim or customer service representatives. Our objective is to have the
demographics of the people we hire for these positions reflect the demograph-
ics of the communities where our offices are located, and ultimately the
demographics of our customers. Our goal is not just to hire a more diverse
population but, more importantly, to ensure an inclusive work environment that
values each person regardless of his or her background and experiences.

      COMMUNITY ORGANIZATION We continued to experiment with moving profit and
growth responsibility for high potential communities from state-focused division
presidents to community managers which put us closer to customers to manage
growth better. During the year, after two years of testing, we concluded that
community management countrywide will best support our goals of delighting the
customer, providing immediate response, giving consumers choice in how they
purchase insurance and reinforcing a positive work environment.

      INTERNET SITE On April 7, 1995, we established a presence on the World
Wide Web with our Home Page. Progressive was the first major insurer to have
such a presence. Through our Site, anyone can obtain financial information,
product and safety information, comparative auto rates from four insurers, as
well as test his or her knowledge of the insurance industry through an
interactive game, and much more. You can find Progressive's Home Page at
http://www.auto-insurance.com.

      NEW FACILITIES During the year, Progressive expanded its disaster
recovery capabilities through the creation of a separate print facility located
in Tampa, Florida. In addition, we opened a training center in Tampa to
perpetuate Progressive's learning environment and compliment the facility in
Cleveland, which is operating at maximum capacity.
 
 
<PAGE>   26
                                                                              24





Consumers prefer different ways to buy, so we offer choices--with an independent
agent, over the telephone, at a Progressive location or by mail.

          meeting the challenge
<PAGE>   27
25

                                    [ART]
<PAGE>   28
                                      26

shaping the                                                                  
future

At Progressive, it is always as if we are just beginning our business and so we
look at a future that is brighter than ever.

                                    [ART]



RISKS

Progressive faces tremendous opportunity. We point out risks to help our
shareholders understand the Company better, not because our risk level is
greater than that of other businesses.

        LEGISLATIVE AND REGULATORY RISK Insurance laws and regulations change
continually. There were no significant reforms during the year.  We rely on our
division presidents, community managers and product managers to help regulators
and legislators resolve issues in the way that best serves consumers.

        UNPREDICTABLE UNDERWRITING MARGIN AND GROWTH RATE Our strategy is to
strive to achieve a four percent underwriting profit margin target in each
program. We cannot predict with precision the timing and pace of changes in
underwriting margins, nor the rate of growth.  With margins approaching
four percent, we monitor each program to ensure that rates are adjusted promptly
and adequately to sustain these margins.

ELIMINATION OF TAX-ADVANTAGED INVESTMENTS In 1995, proposed tax law changes
created new risks to consider regarding our municipal bond portfolio.  Several
proposals were put forward, including the "flat tax," which would have the
effect of eliminating the tax advantage from investing in municipal securities.
The market value of these investments will be adversely affected if any of
these measures are adopted. Early in 1995, we eliminated a substantial
portion of our holdings with maturities longer than five years, thus reducing
our exposure to the municipal market by more than 50 percent. This was a
precautionary move since we continue to doubt that these tax initiaitives will
become law. At year-end 1995, the portfolio contained $1,126.6 million of
unhedged municipals with an average maturity of about 3.4 years.

        PRICING RISK We continue to learn how to price standard and preferred
auto insurance, but have not yet conclusively proved our expertise. We minimize
this risk by controlling volume in these new programs and changing rates
immediately when experience dictates.

        HOMEOWNERS INSURANCE This type of insurance has the potential to expose
Progressive to catastrophes. Thus, there will be risk if our auto insurance
market share objectives require we offer it. The current situation of having no
plans to write homeowners is also risky business


<PAGE>   29
                                      27




because many consumers prefer to buy all their insurance from one company. In
1996, we will continue to assess the demand for homeowners and will develop
a plan to satisfy our customers' needs.

        ADVERTISED BRAND Consumer advertising and brand awareness require higher
performance standards.  We continually consider consumers' demands and
appreciate their ability to make wise choices. In response, we are always
looking for new and innovative ways to improve service at a lower cost.

        COMPETITOR RESPONSE Other insurers are reacting to Progressive's
attempt to change consumers' auto insurance experience, but we cannot predict
when and how their response will affect our growth and profitability. We monitor
competitors and will promptly incorporate their product and service
improvements in our consumer offerings. In addition, our people, whose
knowledge of our operations along with their skills and talents, are being
sought by companies with whom we compete.


THE FUTURE


Progressive is leading a wave of change in the United States' system for
dealing with auto accident injuries and property damage. We are reducing auto
accident victims' trauma and costs, improving how consumers feel about auto
insurance and being rewarded for our leadership. Success so far encourages us to
expand at a pace that tests our ability to provide the service we aspire to
deliver.

        We begin 1996 as we began all other years--excited, respectful of the
challenge implicit in our objectives and strategy, humbled by our failures,
proud of having responded to them and confident that our excellent people will
continue to achieve superior results.

        Much will be required to realize our vision. At Progressive, it is
always as if we are just beginning our business and so we look at a future that
is brighter than ever.

        We deeply appreciate the customers we are privileged to serve. Thank you
for your business, and thanks especially to the more than 30,000 independent
insurance agents who chose to do business with Progressive in 1995. We are
particularly grateful for our shareholders' continued confidence. To the men and
women who make Progressive a great company, thanks for all your contributions in
1995 and the promise you bring to our future.

    Joy Love and Peace
/s/ Peter Lewis

Peter B. Lewis
Chairman, President and Chief Excutive Officer

<PAGE>   30
                                      28

WORKING TOGETHER                                                            

Progressive's most important advantage is having superior people.  Teamwork
is the way we work.  Our people's teamwork and esprit is high.

                                    [ART]

<PAGE>   31
29
                                    [ART]
<PAGE>   32
                                                                            30
                                    [ART]
<PAGE>   33
31

                                    [ART]

moving
moutains

Insurance laws and regulations change continually. We rely on our division
presidents, community managers and product managers to help regulators and
legislators resolve issues in the way that best serves consumers.
<PAGE>   34
                                      32
1995 Financial Review                                                       

<TABLE>
<CAPTION>
<S>                     <C>                     <C>                    <C>
Consolidated Financial  Management's Discussion  Analysis of Loss and   Quarterly Financial and
Statements 34           and Analysis 47          LAE Development  54    Common Share Data 55

                        Ten Year Summaries 50   Direct Premiums
                                                Written by State 54
</TABLE>

                                    [ART]
<PAGE>   35
- --------------------------------------------------------------------------------
33

        report of coopers &
          lybrand l.l.p.,
      independent accountants






To the Board of Directors and Shareholders,
The Progressive Corporation:

We have audited the accompanying consolidated balance sheets of The Progressive
Corporation and subsidiaries as of December 31, 1995 and 1994, and the related
consolidated statements of income, changes in shareholders' equity and cash
flows for each of the three years in the period ended December 31, 1995. These
financial statements are the responsibility of The Progressive Corporation and
subsidiaries' management. Our responsibility is to express an opinion on these
financial statements based on our audits.

  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

  In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of The Progressive
Corporation and subsidiaries as of December 31, 1995 and 1994, and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended December 31, 1995, in conformity with generally
accepted accounting principles.


                                             /s/ Coopers & Lybrand L.L.P.

Cleveland, Ohio
January 24, 1996


          The Progressive Corporation and Subsidiaries

<PAGE>   36


- --------------------------------------------------------------------------------
                   consolidated                                               34
               statements of income


<TABLE>
<CAPTION>
                                                 (millions-except per share amounts)

  For the years ended December 31,              1995            1994            1993
<S>                                          <C>             <C>             <C>      
- --------------------------------------------------------------------------------------
Net Premiums Written                         $ 2,912.8       $ 2,457.2       $ 1,819.2
- --------------------------------------------------------------------------------------

Revenues
  Premiums earned                            $ 2,727.2       $ 2,191.1       $ 1,668.7
  Investment income                              199.1           158.5           134.5
  Net realized gains on security sales            46.7            23.8           107.9
  Service revenues                                38.9            41.9            43.7
- --------------------------------------------------------------------------------------
   Total revenues                              3,011.9         2,415.3         1,954.8
- --------------------------------------------------------------------------------------

Expenses
  Losses and loss adjustment expenses          1,943.8         1,397.3         1,028.0
  Policy acquisition costs                       459.6           391.5           311.6
  Other underwriting expenses                    167.2           150.8           151.3
  Investment expenses                              8.1             8.7            10.2
  Service expenses                                30.2            31.9            36.9
  Interest expense                                57.1            55.3            39.7
  Non-recurring item(1)                           --              --               4.0
- --------------------------------------------------------------------------------------
   Total expenses                              2,666.0         2,035.5         1,581.7
- --------------------------------------------------------------------------------------

Net Income
  Income before income taxes                     345.9           379.8           373.1
  Provision for income taxes                      95.4           105.5           105.8
- --------------------------------------------------------------------------------------
  Net income                                 $   250.5       $   274.3       $   267.3
- --------------------------------------------------------------------------------------

Per Share
   Primary                                   $    3.26       $    3.59       $    3.59
   Fully diluted                                  3.24            3.59            3.58
</TABLE>


(1) See Note 10-Debt for discussion.

    See notes to consolidated financial statements.

       The Progressive Corporation and Subsidiaries

<PAGE>   37

- --------------------------------------------------------------------------------
35
             consolidated
            balance sheets




<TABLE>
<CAPTION>
                                                                                                    (millions)

  December 31,                                                                           1995          1994


<S>                                                                                    <C>            <C>     
Assets
  Investments:
   Held-to-maturity:
     Fixed maturities, at amortized cost (market: $343.8)                              $   --         $  337.6
   Available-for-sale:
     Fixed maturities, at market (amortized cost: $2,729.5 and $2,129.7)                2,772.9        2,087.0
     Equity securities, at market
      Preferred stocks (cost: $379.4 and $377.1)                                          382.3          370.1
      Common stocks (cost: $277.6 and $103.9)                                             310.0          106.2
   Short-term investments, at amortized cost (market: $302.8 and $279.2)                  302.8          279.1
- --------------------------------------------------------------------------------------------------------------
      Total investments                                                                 3,768.0        3,180.0

  Cash                                                                                     16.2           13.4
  Accrued investment income                                                                39.8           43.4
  Premiums receivable, net of allowance for doubtful accounts of $19.2 and $15.6          649.9          542.4
  Reinsurance recoverables                                                                338.1          379.7
  Prepaid reinsurance premiums                                                             70.5           83.2
  Deferred acquisition costs                                                              181.9          161.6
  Income taxes                                                                             58.3          103.2
  Property and equipment, net of accumulated depreciation of $128.7 and $116.7            159.2          143.3
  Other assets                                                                             70.6           24.9
- --------------------------------------------------------------------------------------------------------------
        Total assets                                                                   $5,352.5       $4,675.1
- --------------------------------------------------------------------------------------------------------------


Liabilities and Shareholders' Equity
  Unearned premiums                                                                    $1,209.6       $1,036.7
  Loss and loss adjustment expense reserves                                             1,610.5        1,434.4
  Policy cancellation reserve                                                              40.8           47.3
  Accounts payable and accrued expenses                                                   339.9          329.2
  Funded debt                                                                             675.9          675.6
- --------------------------------------------------------------------------------------------------------------
      Total liabilities                                                                 3,876.7        3,523.2
- --------------------------------------------------------------------------------------------------------------
  Shareholders' equity:
   Serial Preferred Shares (authorized 20.0)
     9 3/8% Serial Preferred Shares, Series A, no par value,
        cumulative, liquidation preference $25.00 per share (issued
        and outstanding 3.4 and 3.5)                                                       83.6           85.8
   Common Shares, $1.00 par value (authorized 200.0, issued 83.1 and 82.4,
      including treasury shares of 11.0 and 11.2)                                          72.1           71.2
   Paid-in capital                                                                        374.8          357.1
   Net unrealized appreciation (depreciation) on investment securities                     51.1          (30.7)
   Retained earnings                                                                      894.2          668.5
- --------------------------------------------------------------------------------------------------------------
      Total shareholders' equity                                                        1,475.8        1,151.9
- --------------------------------------------------------------------------------------------------------------
        Total liabilities and shareholders' equity                                     $5,352.5       $4,675.1
                                                                                       -----------------------
</TABLE>

 See notes to consolidated financial statements.

    The Progressive Corporation and Subsidiaries

<PAGE>   38

- --------------------------------------------------------------------------------
              consolidated                                                    36
        statements of changes in
          shareholders' equity






<TABLE>
<CAPTION>
                                                                             (millions-except per share amounts)

  For the years ended December 31,                                          1995            1994             1993

<S>                                                                       <C>             <C>             <C>
Preferred Shares, No Par Value
  Balance, Beginning of year                                              $   85.8        $   87.9        $   96.4
   Treasury shares purchased-cost basis                                       (2.2)           (2.1)           (8.5)
- ------------------------------------------------------------------------------------------------------------------
  Balance, End of year                                                    $   83.6        $   85.8        $   87.9
- ------------------------------------------------------------------------------------------------------------------


Common Shares, $1.00 Par Value
  Balance, Beginning of year                                              $   71.2        $   72.1        $   67.1
   Stock options exercised                                                      .9              .2              .1
   Sale of Common Shares                                                      --              --               5.0
   Treasury shares purchased                                                  --              (1.1)            (.1)
- ------------------------------------------------------------------------------------------------------------------
  Balance, End of year                                                    $   72.1        $   71.2        $   72.1
- ------------------------------------------------------------------------------------------------------------------


Paid-In Capital
  Balance, Beginning of year                                              $  357.1        $  357.6        $  180.7
   Stock options exercised                                                     9.2             3.4              .8
   Tax benefits on stock options exercised                                     8.5             1.5              .9
   Stock rights issued                                                        --              --               3.5
   Sale of Common Shares                                                      --              --             172.0
   Treasury shares purchased                                                  --              (5.4)            (.3)
- ------------------------------------------------------------------------------------------------------------------
  Balance, End of year                                                    $  374.8        $  357.1        $  357.6
- ------------------------------------------------------------------------------------------------------------------



Net Unrealized Appreciation (Depreciation) On Investment Securities
  Balance, Beginning of year                                              $  (30.7)       $   33.5        $   77.5
   Change in net unrealized appreciation (depreciation)                       81.8           (64.2)          (44.0)
- ------------------------------------------------------------------------------------------------------------------
  Balance, End of year                                                    $   51.1        $  (30.7)       $   33.5
- ------------------------------------------------------------------------------------------------------------------


Retained Earnings
  Balance, Beginning of year                                              $  668.5        $  446.8        $  207.3
   Net income                                                                250.5           274.3           267.3
   Cash dividends on Preferred Shares (9 3/8% annually)                       (8.3)           (8.5)           (9.2)
   Cash dividends on Common Shares ($.220, $.210
      and $.200 per share)                                                   (15.8)          (14.9)          (13.9)
   Treasury shares purchased:  Preferred Shares                                (.1)            (.2)           (1.3)
                               Common Shares                                  --             (27.5)           (2.0)

   Other, net                                                                  (.6)           (1.5)           (1.4)
- ------------------------------------------------------------------------------------------------------------------
  Balance, End of year                                                    $  894.2        $  668.5        $  446.8
- ------------------------------------------------------------------------------------------------------------------
                                                                          ----------------------------------------
Total Shareholders' Equity                                                $1,475.8        $1,151.9        $  997.9
                                                                          ----------------------------------------
</TABLE>


The 9 3/8% Serial Preferred Shares, Series A, may be redeemed at the Company's
option any time on or after May 31, 1996.

There are 5.0 million Voting Preference Shares authorized; no such shares have
been issued.

See notes to consolidated financial statements.

        The Progressive Corporation and Subsidiaries

<PAGE>   39

- --------------------------------------------------------------------------------
37
              consolidated
        statements of cash flows



<TABLE>
<CAPTION>
                                                                                                             (millions)

  For the years ended December 31,                                               1995           1994            1993

<S>                                                                           <C>             <C>             <C>     
Cash Flows From Operating Activities
  Net income                                                                  $  250.5        $  274.3        $  267.3
  Adjustments to reconcile net income to net cash provided by operating
     activities:
   Depreciation and amortization                                                  20.4            19.3            16.1
   Net realized gains on security sales                                          (46.7)          (23.8)         (107.9)
   Changes in:
     Unearned premiums                                                           172.9           264.7           157.2
     Loss and loss adjustment expense reserves                                   176.1            85.8            74.4
     Accounts payable and accrued expenses                                        16.5            14.9             6.2
     Policy cancellation reserve                                                  (6.5)          (12.8)            8.0
     Prepaid reinsurance premiums                                                 12.7             1.4            (6.6)
     Reinsurance recoverables                                                     41.6             1.2           (23.1)
     Premiums receivable                                                        (107.5)         (161.8)          (68.6)
     Deferred acquisition costs                                                  (20.3)          (37.0)          (23.3)
     Income taxes                                                                   .6             9.9             2.0
     Other, net                                                                   20.3            15.2            21.8
- ----------------------------------------------------------------------------------------------------------------------
      Net cash provided by operating activities                                  530.6           451.3           323.5


Cash Flows From Investing Activities
  Purchases:
   Held-to-maturity: fixed maturities                                              (.2)          (89.6)         (118.1)
   Available-for-sale: fixed maturities                                       (2,575.5)       (1,463.1)       (1,215.6)
                       equity securities                                        (763.1)         (350.2)         (358.4)

  Sales:
   Available-for-sale: fixed maturities                                        1,744.9           731.6           325.6
                       equity securities                                         593.6           298.3           269.6
  Maturities, paydowns, calls and other:
   Held-to-maturity: fixed maturities                                             87.1            58.6            59.5
   Available-for-sale: fixed maturities                                          497.2           354.5           526.6
                       equity securities                                          10.4            17.7            56.5
  Net (purchases) sales of short-term investments                                (23.7)          (48.3)           69.2
 (Receivable) payable on securities                                              (52.0)          (41.3)           55.9
  Purchases of property and equipment                                            (38.3)          (58.2)          (60.0)
- ----------------------------------------------------------------------------------------------------------------------
      Net cash used in investing activities                                     (519.6)         (590.0)         (389.2)


Cash Flows From Financing Activities
  Proceeds from exercise of stock options                                         10.1             3.6              .9
  Tax benefits from exercise of stock options                                      8.5             1.5              .9
  Proceeds from issuance of Common Shares                                         --              --             177.0
  Proceeds from funded debt                                                       --             198.4           148.2
  Payments of funded debt                                                          (.4)            (.4)         (240.2)
  Dividends paid to shareholders                                                 (24.1)          (23.4)          (23.1)
  Acquisition of treasury shares                                                  (2.3)          (36.3)          (12.2)
- ----------------------------------------------------------------------------------------------------------------------
      Net cash provided by (used in) financing activities                         (8.2)          143.4            51.5
- ----------------------------------------------------------------------------------------------------------------------
  Increase (decrease) in cash                                                      2.8             4.7           (14.2)
  Cash, Beginning of year                                                         13.4             8.7            22.9
- ----------------------------------------------------------------------------------------------------------------------
  Cash, End of year                                                           $   16.2        $   13.4        $    8.7
                                                                              ----------------------------------------
</TABLE>

 See notes to consolidated financial statements.


        The Progressive Corporation and Subsidiaries


<PAGE>   40

              notes to                                                        38
       consolidated financial
             statements
- --------------------------------------------------------------------------------


December 31, 1995, 1994 and 1993

1. REPORTING AND ACCOUNTING POLICIES

NATURE OF OPERATIONS The Progressive Corporation, an insurance holding company
formed in 1965, owns 63 operating subsidiaries and has one mutual insurance
company affiliate. The companies provide personal automobile insurance and other
specialty property-casualty insurance and related services sold primarily
through independent insurance agents in the United States and Canada.

BASIS OF CONSOLIDATION AND REPORTING The accompanying consolidated financial
statements include the accounts of The Progressive Corporation, its subsidiaries
and affiliate (the Company). All of the subsidiaries and its affiliate are
wholly owned or controlled. All significant intercompany accounts and
transactions are eliminated in consolidation. The parent company's investments
in subsidiaries exceeded their underlying book value at dates of acquisition by
$4.0 million, of which $1.6 million remains.

INVESTMENTS Held-to-maturity: fixed maturity securities are securities which the
Company has the positive intent and ability to hold to maturity. These
securities are reported at amortized cost with the difference between the
original cost and redemption value of these securities earned over the lives of
the respective issues and included in investment income. In November 1995, the
Financial Accounting Standards Board (FASB) issued a Special Report entitled "A
Guide to Implementation of Statement 115 on Accounting for Certain Investments
in Debt and Equity Securities." Concurrent with the initial adoption of this
implementation guidance, the Company was able to reassess the appropriateness of
the classifications of all securities held at that time. As a result, the
Company reclassified its entire held-to-maturity portfolio to available-for-sale
and marked the securities to market. The Company had no held-to-maturity
securities at December 31, 1995.

  Available-for-sale: fixed maturity securities are securities held for
indefinite periods of time, and may be used as a part of the Company's
asset/liability strategy or sold in response to changes in interest rates,
anticipated prepayments, risk/reward characteristics, liquidity needs or similar
economic factors. These securities are carried at market value with the
corresponding unrealized appreciation or depreciation, net of deferred income
taxes, reflected in shareholders' equity.

  Available-for-sale: equity securities include common stocks and nonredeemable
preferred stocks and are reported at quoted market values. Changes in the market
values of these securities, net of deferred income taxes, are reflected as
unrealized appreciation or depreciation in shareholders' equity. Changes in
value due to foreign currency exchange are recognized in income in the current
period.

  Derivatives, as defined by Statement of Financial Accounting Standards (SFAS)
119, "Disclosures about Derivative Financial Instruments and Fair Value of
Financial Instruments," include futures, options, short positions, forward
positions, foreign currency forwards and interest rate swap agreements, and are
carried in the appropriate available-for-sale portfolio based on the nature of
the instrument. Those instruments held or issued for purposes other than trading
are carried at market value; changes in value of futures, options, foreign
currency forwards and short positions are recorded to income in the current
period, and changes in the value of forward positions and interest rate swaps
are reflected in shareholders' equity as unrealized appreciation or
depreciation, net of deferred income taxes. At disposition, changes in value of
forward positions and interest rate swap agreements are recognized in income as
"net realized gains or losses on security sales." Those instruments entered into
for the purpose of hedging are carried at market value; changes in value follow
the recognition of the asset being hedged. Gains or losses on closed hedge
positions are recorded as basis adjustments to the cost of the assets hedged and
amortized over their expected life. Unamortized amounts are recognized in income
at the disposition of the assets hedged. Gains and losses on foreign currency
hedges are recognized in income and offset the foreign exchange gains and losses
on the underlying transactions.

  Trading securities are securities bought principally for the purpose of
selling them in the near term and are reported at market value. Changes in
market value are recognized in income in the current period. During the year,
the net activity in trading securities was not material to the Company's
financial position, cash flows and results of operations. The Company had no
trading securities or financial instruments with off-balance-sheet risk held or
issued for trading purposes at December 31, 1995 and 1994.

  Short-term investments include eurodollar deposits, commercial paper and other
securities maturing within one year and are reported at amortized cost, which
approximates market.

  Risk is individually evaluated for all positions, including financial
instruments with off-balance-sheet risk.

  Realized gains and losses on sales of securities are computed based on the
first-in first-out method.

PROPERTY AND EQUIPMENT Property and equipment is recorded at cost. Depreciation
is provided over the estimated useful lives of the assets using accelerated
methods for computers and straight line for all other fixed assets. Capitalized
interest costs were $0 in 1995, $1.6 million in 1994 and $2.7 million in 1993.

INSURANCE PREMIUMS AND RECEIVABLES Insurance premiums written are earned
primarily on a pro rata basis over the period of risk. For products where more
than 50 percent cancellations are anticipated, premiums written and earned are
reduced, though cancellations have not yet occurred.

  The Company provides insurance and related services to individuals, lenders
and motor carriers throughout the United States and in Canada, and offers a
variety of payment plans to meet individual customer needs. Generally, premiums
are collected in advance of providing risk coverage, minimizing the Company's
exposure to credit risk.

LOSS AND LOSS ADJUSTMENT EXPENSE RESERVES Loss reserves represent the estimated
liability on claims reported to the Company, plus reserves for losses incurred
but not yet reported (IBNR). These estimates are reported net of amounts
recoverable from salvage and subrogation. Loss adjustment expense reserves
represent the estimated expenses required to settle these claims and losses. The
methods of making estimates and establishing these reserves are reviewed
regularly, and resulting adjustments are reflected in income currently.


        The Progressive Corporation and Subsidiaries
<PAGE>   41
- --------------------------------------------------------------------------------
39

REINSURANCE The Company's reinsurance transactions are primarily attributable to
premiums written under state-mandated involuntary plans for commercial vehicles
(Commercial Auto Insurance Procedures-CAIP), for which the Company retains no
indemnity risk. The remaining reinsurance arises from the Company seeking to
reduce its loss exposure in its non-auto businesses. Prepaid reinsurance
premiums are recognized on a pro rata basis over the period of risk.

EARNINGS PER SHARE Net income is reduced by Preferred Share dividends earned
during the period and the excess of the fair value over the carrying amount of
Preferred Shares repurchased for both the primary and fully diluted earnings per
share calculations. Primary and fully diluted earnings per share are computed
using the weighted number of Common Shares and equivalents, including stock
options, assumed outstanding during the period.

DEFERRED ACQUISITION COSTS Deferred acquisition costs include commissions,
premium taxes and other costs incurred in connection with writing business.
These costs are deferred and amortized over the period in which the related
premiums are earned. The Company considers anticipated investment income in
determining the recoverability of these costs. There is no indication that these
costs will not be fully recoverable in the near term.

SERVICE REVENUES AND EXPENSES Service revenues are earned on a pro rata basis
over the term of the related policies; acquisition expenses are deferred and
amortized over the period in which the related revenues are earned.

SUPPLEMENTAL CASH FLOW INFORMATION Cash includes only bank demand deposits. The
Company paid income taxes of $75.5 million, $89.8 million and $91.0 million in
1995, 1994 and 1993, respectively. Total interest paid was $56.6 million for
1995, $48.3 million for 1994 and $38.3 million for 1993.

  As discussed above, on December 1, 1995, the Company reclassified $248.4
million of its held-to-maturity securities to available-for-sale, recognizing
$10.4 million in gross unrealized gains.

NEW ACCOUNTING STANDARD In October 1995, the FASB issued SFAS 123, "Accounting
for Stock-Based Compensation." SFAS 123 introduces a fair value based method of
accounting for stock-based compensation and encourages, but does not require,
companies to recognize compensation expense for grants of stock, stock options
and other equity instruments based on the new fair value accounting rules. If
companies elect not to adopt the new fair value accounting rules, SFAS 123
requires them to provide expanded disclosures in the footnotes. The Company
intends to adopt only the disclosure provisions of SFAS 123. The disclosure
requirements, which are effective for fiscal years beginning after December 15,
1995, require companies to provide pro forma disclosures of net income and
earnings per share as if they had adopted the fair value accounting method for
awards granted in 1995 and 1996.

ESTIMATES The Company is required to make estimates and assumptions when
preparing its financial statements and accompanying notes in conformity with
GAAP. Actual results could differ from those estimates.

RECLASSIFICATIONS Certain amounts in the financial statements for prior periods
were reclassified to conform with the 1995 presentation.

2. INVESTMENTS

As of December 31, 1993, the Company elected to early adopt SFAS 115,
"Accounting for Certain Investments in Debt and Equity Securities." The adoption
of SFAS 115 did not have any effect on the Company's results of operations or
financial position.

The components of pretax investment income at December 31 were:

<TABLE>
<CAPTION>
   (millions)                                  1995          1994          1993
<S>                                           <C>           <C>           <C>   
Held-to-maturity: fixed maturities            $ 15.8        $ 18.4        $ 17.4
Available-for-sale: fixed maturities           140.3         103.8          88.7
                    equity securities           23.9          23.2          19.8
Short-term investments                          19.1          13.1           8.6
- --------------------------------------------------------------------------------
   Investment income                           199.1         158.5         134.5
- --------------------------------------------------------------------------------

Gross realized gains:
  Held-to-maturity: fixed maturities              .8           1.1           1.0
  Available-for-sale: fixed maturities          49.0          49.6          20.9
                 equity securities              32.5          23.0         102.3
  Short-term investments                          .1          --            --
Gross realized losses:
  Held-to-maturity: fixed maturities             (.6)          (.7)         --
  Available-for-sale: fixed maturities         (22.3)        (40.2)         (4.6)
                 equity securities             (12.8)         (9.0)        (11.7)
- --------------------------------------------------------------------------------
   Net realized gains on security sales         46.7          23.8         107.9
- --------------------------------------------------------------------------------
                                              $245.8        $182.3        $242.4
                                              ----------------------------------
</TABLE>

<PAGE>   42
- --------------------------------------------------------------------------------
                                                                              40


In 1993, the Company sold its entire holding of MBNA Corporation recognizing
realized gains of $74.3 million. At the time the Company purchased MBNA
Corporation stock, Alfred Lerner was Chairman of the Board of The Progressive
Corporation and Chairman of the Board and Chief Executive Officer of MBNA
Corporation and owned 10% of its common stock.

Changes in unrealized gains (losses) on fixed maturities and equity securities
were:

<TABLE>
<CAPTION>
   (millions)                                 1995         1994        1993
<S>                                          <C>         <C>          <C>
Unrealized gains (losses):
                                             -------------------------------
  Held-to-maturity: fixed maturities         $(6.2)      $(12.1)      $ (2.5)
                                             -------------------------------
  Available-for-sale: fixed maturities       $86.1       $(73.4)      $  1.6
                 equity securities            40.0        (25.4)       (67.6)
  Deferred income taxes                      (44.3)        34.6         22.0
- ----------------------------------------------------------------------------
                                             $81.8       $(64.2)      $(44.0)
                                             -------------------------------
</TABLE>


The composition of the investment portfolio at December 31 was:

<TABLE>
<CAPTION>
   (millions)                                                                              GROSS         GROSS
                                                                                      UNREALIZED    UNREALIZED        MARKET
                                                                             COST          GAINS        LOSSES         VALUE
<S>                                                                    <C>           <C>            <C>            <C>
1995
  Available-for-sale:
   U.S. government obligations                                         $     676.7   $       9.5    $       (.1)   $    686.1
   State and local government obligations                                  1,186.9          32.6           (7.9)      1,211.6
   Foreign government obligations                                             33.9           1.0           --            34.9
   Corporate debt securities                                                  59.7           1.4           --            61.1
   Asset-backed securities                                                   722.3           8.8           (2.0)        729.1
   Other debt securities                                                      50.0            .8            (.7)         50.1
- -----------------------------------------------------------------------------------------------------------------------------
                                                                           2,729.5          54.1          (10.7)      2,772.9
   Preferred stocks                                                          379.4           3.7            (.8)        382.3
   Common stocks                                                             277.6          43.6          (11.2)        310.0
  Short-term investments                                                     302.8          --             --           302.8
- -----------------------------------------------------------------------------------------------------------------------------
                                                                       $   3,689.3   $     101.4    $     (22.7)   $  3,768.0
                                                                       ------------------------------------------------------

1994
  Held-to-maturity:
   State and local government obligations                              $     337.6   $       8.4    $      (2.2)   $    343.8
- ---------------------------------------------------------------------------------------------------------------------------
  Available-for-sale:
   U.S. government obligations                                                30.1          --             (1.3)         28.8
   State and local government obligations                                  1,210.2           8.9          (20.1)      1,199.0
   Foreign government obligations                                             23.7          --              (.7)         23.0
   Corporate debt securities                                                 179.8           2.7          (14.4)        168.1
   Asset-backed securities                                                   634.9           1.4          (20.0)        616.3
   Other debt securities                                                      51.0           4.4           (3.6)         51.8
- ---------------------------------------------------------------------------------------------------------------------------
                                                                           2,129.7          17.4          (60.1)      2,087.0
   Preferred stocks                                                          377.1            .2           (7.2)        370.1
   Common stocks                                                             103.9           5.9           (3.6)        106.2
  Short-term investments                                                     279.1            .1           --           279.2
- ---------------------------------------------------------------------------------------------------------------------------
                                                                       $   3,227.4   $      32.0    $     (73.1)   $  3,186.3
                                                                       ------------------------------------------------------
</TABLE>

The composition of fixed maturities by maturity at December 31, 1995 was:

<TABLE>
<CAPTION>
   (millions)                                                                                                        MARKET
                                                                                                         COST         VALUE
<S>                                                                                                 <C>            <C>
Less than one year                                                                                  $     383.0    $    386.8
One to five years                                                                                       1,945.9       1,975.4
Five to ten years                                                                                         213.9         218.8
More than ten years                                                                                       186.7         191.9
- -----------------------------------------------------------------------------------------------------------------------------
                                                                                                    $   2,729.5    $  2,772.9
                                                                                                    -------------------------
</TABLE>

Securities which do not have a single maturity date are reported at average
maturity.



<PAGE>   43
- --------------------------------------------------------------------------------
41

At December 31, 1995, bonds in the principal amount of $62.0 million were on
deposit with various regulatory agencies to meet statutory requirements.


The components of derivative financial instruments were:

<TABLE>
<CAPTION>
   (millions)                                  MARKET VALUE (CARRYING VALUE)        CONTRACT/NOTIONAL VALUE
                                                      AT DECEMBER 31,                    AT DECEMBER 31,
                                               --------------------------         --------------------------
                                                     1995          1994             1995              1994
<S>                                               <C>            <C>              <C>               <C>
Forward and future positions:
  Assets                                          $     .1       $   13.3         $    1.3          $  755.4
  Liabilities                                         (3.0)          --               54.7              --
Option positions-assets                                (.3)          --               50.0              --
Interest rate swap positions-liabilities              --            (11.7)            --               423.2
Foreign currency forward positions:
  Assets                                                .1           --               21.2              --
  Liabilities                                           .4           --               97.1              --
- -------------------------------------------------------------------------         --------------------------
                                                  $   (2.7)      $    1.6         $  224.3          $1,178.6
                                                  -----------------------         --------------------------
</TABLE>


Derivatives are used to manage the risks and enhance the yields of the
available-for-sale portfolio. This is accomplished by modifying the basis,
duration, interest rate or foreign currency characteristics of the portfolio or
hedged securities. Net cash requirements are limited to changes in market
values, which may vary based upon changes in interest rates and other factors.
Exposure to credit risk is limited to the carrying value; unless otherwise
noted, collateral is not required to support the credit risk.

  As of December 31, 1995, the Company had an open investment funding commitment
of $12.7 million. The Company had no uncollateralized lines and letters of
credit as of December 31, 1995 or 1994.

3. REINSURANCE

Reinsurance contracts do not relieve the Company from its obligations to
policyholders. Failure of reinsurers to honor their obligations could result in
losses to the Company. The Company evaluates the financial condition of its
reinsurers and monitors concentrations of credit risk to minimize its exposure
to significant losses from reinsurer insolvencies. As of December 31, 1995 and
1994, 69 percent and 64 percent, respectively, of the "prepaid reinsurance
premiums" and 70 percent and 72 percent, respectively, of the "reinsurance
recoverables" relate to CAIP, for which the Company retains no indemnity risk.

The effect of reinsurance on premiums written and earned as of December 31 is as
follows:

<TABLE>
<CAPTION>
   (millions)                                                 1995                       1994                      1993
                                                      ---------------------     -----------------------    ---------------------
                                                       WRITTEN      EARNED       WRITTEN        EARNED      WRITTEN      EARNED
<S>                                                   <C>         <C>           <C>          <C>           <C>         <C>
Direct premiums                                       $ 3,068.9   $ 2,895.9     $ 2,645.1    $  2,378.4    $ 1,966.4   $ 1,808.8
  Assumed                                                    .1          .1           2.9           4.9          9.2         9.7
  Ceded                                                  (156.2)     (168.8)       (190.8)       (192.2)      (156.4)     (149.8)
- ---------------------------------------------------------------------------     -----------------------    ---------------------
Net premiums                                          $ 2,912.8   $ 2,727.2     $ 2,457.2    $  2,191.1    $ 1,819.2   $ 1,668.7
                                                      ---------------------     -----------------------    ---------------------
</TABLE>

Losses and loss adjustment expenses are net of reinsurance ceded of $104.1
million in 1995, $145.9 million in 1994 and $138.8 million in 1993.

4. LITIGATION

The Company is named as defendant in various lawsuits generally relating to its
insurance operations. Numerous legal actions arise from claims made under
insurance policies issued by the subsidiaries or in connection with previous
reinsurance agreements. These actions were considered by the Company in
establishing its loss and loss adjustment expense reserves. The Company believes
that the ultimate disposition of these and other pending lawsuits will not
materially impact the Company's results of operations, cash flows or financial
position.


<PAGE>   44
- --------------------------------------------------------------------------------
                                                                              42

5. INCOME TAXES

The provision for income taxes in the accompanying consolidated statements of
income differs from the statutory rate as follows:

<TABLE>
<CAPTION>
   (millions)                                                1995                      1994                     1993
                                                      -----------------         -----------------        -----------------
<S>                                                   <C>           <C>         <C>           <C>        <C>           <C> 
                                                      ---------                 ---------                ---------
Income before income taxes                            $   345.9                 $   379.8                $   373.1
                                                      ---------                 ---------                ---------
Tax at statutory rate                                 $   121.1      35%        $   132.9      35%       $   130.6      35%
Tax effect of:
  Exempt interest income                                  (21.9)     (6)            (24.8)     (6)           (15.4)     (4)
  Dividends received deduction                             (5.7)     (2)             (3.4)     (1)            (4.3)     (1)
  Other items, net                                          1.9       1                .8      --             (5.1)     (2)
- -----------------------------------------------------------------------         -----------------        ------------------
                                                      $    95.4      28%        $   105.5      28%       $   105.8       28%
                                                      -----------------         -----------------        ------------------
</TABLE>

The current portion of the income tax provision was $95.2 million in 1995,
$113.0 million in 1994 and $90.3 million in 1993.

Deferred income taxes reflect the impact for financial statement reporting
purposes of temporary differences between the financial statement carrying
amounts and the tax bases of assets and liabilities. At December 31, 1995 and
1994, the components of the net deferred tax asset were as follows:

<TABLE>
<CAPTION>
   (millions)
                                                                                                           1995          1994
<S>                                                                                                 <C>            <C>
Deferred tax assets:
  Unearned premium reserve                                                                          $      79.7    $     66.8
  Non-deductible accruals                                                                                  29.4          25.7
  Off-balance-sheet financial instruments                                                                   --            9.6
  Capitalized expenditures                                                                                  5.2           3.9
  Loss reserve discounting                                                                                 10.5            .5
  Unrealized losses                                                                                         --           16.7
  Other                                                                                                     7.4           1.0
Deferred tax liabilities:
  Deferred acquisition costs                                                                              (63.7)        (56.6)
  Unrealized gains                                                                                        (27.6)          --
- -----------------------------------------------------------------------------------------------------------------------------
Net deferred tax asset                                                                              $      40.9    $     67.6
                                                                                                    --------------------------
</TABLE>

The Company is able to demonstrate that the benefit of its deferred tax assets
is fully realizable.

Deferred income taxes include noninterest bearing special estimated tax deposits
made pursuant to Section 847 of the Internal Revenue Code of $38.5 million and
$46.6 million at December 31, 1995 and 1994, respectively. As of December 31,
1994, a deferred tax asset of $9.6 million was recorded to reflect accelerated
recognition of gains on off-balance-sheet financial instruments.

6. STATUTORY FINANCIAL INFORMATION

At December 31, 1995, $121.5 million of consolidated statutory policyholders'
surplus represents net admitted assets of the Company's insurance subsidiaries
that are required to meet minimum statutory surplus requirements in the
subsidiaries' states of domicile. The subsidiaries may be licensed in states,
other than their states of domicile, which may have higher minimum statutory
surplus requirements. Generally, the net admitted assets of insurance
subsidiaries that, subject to other applicable insurance laws and regulations,
are available for transfer to the parent company cannot include the net admitted
assets required to meet the minimum statutory surplus requirements of the states
where the subsidiaries are licensed.

  During 1995, the insurance subsidiaries paid aggregate cash dividends of
$120.8 million to the parent company. Based on the dividend laws currently in
effect, the insurance subsidiaries may pay aggregate dividends of $179.2 million
in 1996 without prior approval from regulatory authorities.

  Statutory policyholders' surplus was $1,055.1 million and $945.1 million at
December 31, 1995 and 1994, respectively. Statutory net income was $200.0
million, $230.3 million and $188.6 million for the years ended December 31,
1995, 1994 and 1993, respectively. During 1994, the insurance subsidiaries began
to reduce loss reserves for anticipated salvage and subrogation recoveries in
accordance with statutory accounting principles. Previously, salvage and
subrogation was not reflected in the statutory financial statements until
actually recovered. As a result of this change, statutory policyholders' surplus
increased $39.9 million during 1994.


<PAGE>   45
- --------------------------------------------------------------------------------
43

The Company's insurance subsidiaries, as part of their statutory filings, are
required to disclose their risk-based capital (RBC) requirements. The National
Association of Insurance Commissioners developed the RBC program to enable
regulators to take appropriate and timely regulatory actions with respect to
insurers that show signs of weak or deteriorating financial condition. RBC is a
series of dynamic surplus-related formulas which contain a variety of factors
that are applied to financial balances based on a degree of certain risks, such
as asset, credit and underwriting risks.

7. LOSS AND LOSS ADJUSTMENT EXPENSE RESERVES

Activity in the loss and loss adjustment expense reserves, prepared in
accordance with generally accepted accounting principles, is summarized as
follows:

<TABLE>
<CAPTION>
   (millions)                                                                             1995           1994          1993
<S>                                                                                  <C>            <C>            <C>    
Balance at January 1                                                                 $   1,434.4    $   1,348.6    $  1,274.2
  Less reinsurance recoverables on unpaid losses                                           334.2          334.8         316.7
- -----------------------------------------------------------------------------------------------------------------------------
Net balance at January 1                                                                 1,100.2        1,013.8         957.5
- -----------------------------------------------------------------------------------------------------------------------------
Incurred related to:
  Current year                                                                           2,000.4        1,539.8       1,126.5
  Prior years                                                                              (56.6)        (142.5)        (98.5)
- -----------------------------------------------------------------------------------------------------------------------------
   Total incurred                                                                        1,943.8        1,397.3       1,028.0
Paid related to:
  Current year                                                                           1,204.3          893.9         604.9
  Prior years                                                                              525.3          417.0         366.8
- -----------------------------------------------------------------------------------------------------------------------------
   Total paid                                                                            1,729.6        1,310.9         971.7
- -----------------------------------------------------------------------------------------------------------------------------
Net balance at December 31                                                               1,314.4        1,100.2       1,013.8
  Plus reinsurance recoverables on unpaid losses                                           296.1          334.2         334.8
- -----------------------------------------------------------------------------------------------------------------------------
Balance at December 31                                                               $   1,610.5    $   1,434.4    $  1,348.6
                                                                                     ----------------------------------------
</TABLE>


During 1994, based on a review of the adequacy of its total loss reserves, the
Company eliminated its $71.0 million "supplemental reserve" ($46.2 million after
tax), resulting in a one-time increase in earnings of $.62 per share. The
Company historically established case and IBNR reserves by product with the
objective of being accurate to within plus or minus 2 percent. Pricing has been
based on these estimates of reserves by product. Because the Company desired a
very high degree of comfort that aggregate reserves were adequate, aggregate
reserves were established near the upper end of the reasonable range of
reserves, and the difference between such aggregate reserves and the midpoint of
the reasonable range of case and IBNR reserves was called the "supplemental
reserve." The Company concluded, after examining its historical aggregate
reserves, that the practice of setting aggregate reserves at the upper end of
the range of reasonable reserves provided an unnecessarily high level of
comfort. At December 31, 1994, even without the high level of comfort provided
by the "supplemental reserve," the Company's reserves would have been redundant
by approximately 2 percent to 4 percent over the previous 5 years. The Company
believes that this change in the estimate of its reserves placed it more in line
with the practices of other companies in the industry.

  Because the Company is primarily an insurer of motor vehicles, it has limited
exposure for environmental, product and general liability claims. The Company
has established reserves for these exposures, in amounts which it believes to be
adequate based on information currently known by it. The Company does not
believe that these claims will have a material impact on the Company's
liquidity, results of operations, cash flows or financial condition.

  During 1994, the Company settled the dispute arising out of its 1985
acquisition of American Star Insurance Company, over the seller's refusal to pay
certain losses on pre-sale business written by American Star. Total reserves on
this business, which are mainly for product liability and environmental claims,
are $27.9 million, of which $8.8 million is recoverable from reinsurers. The
Company will continue to monitor these exposures, adjust the related reserves
appropriately as additional information becomes known and disclose any material
developments. See Management's Discussion and Analysis for further discussion.

  The Company writes auto insurance in the coastal states, which could be
exposed to natural catastrophes, such as hurricanes. Although the occurrence of
a major catastrophe could have a significant impact on the Company's quarterly
results, the Company believes such an event would not be so material as to
disrupt the overall normal operations of the Company. The Company is unable to
predict if any such events will occur in the near term.


<PAGE>   46
- --------------------------------------------------------------------------------
                                                                              44

8. EMPLOYEE BENEFIT PLANS

Retirement Plans The Company has a two-tiered Retirement Security Program. The
first tier is a defined contribution pension plan covering all employees who
meet requirements as to age and length of service. Contributions vary from one
percent to five percent of annual eligible compensation up to the Social
Security wage base, based on years of eligible service. Prior to January 1,
1994, the defined contribution plan covered only eligible employees hired after
December 31, 1988, and was funded at 1.3 percent of annual eligible compensation
up to the Social Security wage base. Company contributions were $3.6 million in
1995, $3.2 million in 1994 and $.7 million in 1993.

  The second tier is a long-term savings plan under which the Company matches,
into a Company stock account, amounts contributed to the plan by an employee up
to a maximum of three percent of the employee's eligible compensation. Company
contributions were $4.4 million in 1995 and 1994 and $3.8 million in 1993.

  The Company has a defined benefit pension plan which covered employees hired
before January 1, 1989, who met requirements as to age and length of service.
This plan and future benefit accruals were frozen on December 31, 1993, and the
Company recognized a $1.5 million gain; the benefits accruals through the date
the plan was frozen were based on years of service and career average
compensation up to the Social Security tax base. The Company's funding policy is
to contribute annually the minimum amount required by the Employee Retirement
Income Security Act of 1974, as amended. There is no past service liability
requiring funding by the Company.

The following table sets forth the defined benefit plan information as of
December 31:

<TABLE>
<CAPTION>
   (millions)                                                                             1995          1994           1993

Actuarial present value of benefit obligations:
                                                                                      ---------------------------------------
<S>                                                                                   <C>           <C>            <C>       
  Vested benefit obligation                                                           $     19.6    $     13.6     $     15.8
                                                                                      ---------------------------------------
  Accumulated benefit obligation                                                      $     19.6    $     13.6     $     16.8
                                                                                      ---------------------------------------
  Projected benefit obligation for service rendered to date                           $     19.6    $     13.6     $     16.8
Plan assets at fair value, primarily government and corporate taxable bonds                 18.1          17.1           17.9
- -----------------------------------------------------------------------------------------------------------------------------
Plan assets net of projected benefit obligation                                             (1.5)          3.5            1.1
Unrecognized actuarial (gains) losses                                                        2.2          (3.0)          (1.9)
Required minimum liability                                                                  (2.0)         --             --
Unrecognized transition asset at January 1, 1987, recognized over 21 years                   (.2)          (.3)           (.3)
- -----------------------------------------------------------------------------------------------------------------------------
Pension asset (liability) recognized in the consolidated balance sheets               $     (1.5)   $       .2     $     (1.1)
                                                                                      ---------------------------------------
Net pension cost included the following components:
  Service cost-benefits earned during the period                                      $     --      $     --       $      1.9
  Interest cost on projected benefit obligation                                              1.2           1.3            1.2
  Actual return on plan assets                                                              (2.2)           .1           (1.2)
  Net amortization and deferral                                                               .8          (1.6)           (.5)
- -----------------------------------------------------------------------------------------------------------------------------
  Net periodic pension cost (return)                                                  $      (.2)   $      (.2)    $      1.4
                                                                                      ---------------------------------------
</TABLE>

The weighted average discount rate used in determining the actuarial present
value of the projected benefit obligation was 7.0 percent for 1995, 8.0 percent
for 1994 and 7.0 percent for 1993. The expected long-term rate of return on
assets was 8.0 percent for 1995, 1994 and 1993.

POSTEMPLOYMENT BENEFITS The Company provides various postemployment benefits to
former or inactive employees who meet eligibility requirements, their
beneficiaries and covered dependents. Postemployment benefits include salary
continuation and disability-related benefits including workers' compensation
and, if elected, continuation of health care benefits. The Company's obligation
was $1.7 million, $1.3 million and $.9 million at December 31, 1995, 1994 and
1993, respectively.

POSTRETIREMENT BENEFITS The Company provides postretirement health and life
insurance benefits to all employees who met requirements as to age and length of
service at December 31, 1988. The Company recognized its obligation of $.3
million at December 31, 1995, and $.4 million at December 31, 1994 and 1993. The
Company's funding policy is to contribute annually the maximum amount that can
be deducted for Federal income tax purposes. Contributions are intended to
provide not only for benefits attributed to services to date, but also for those
expected to be earned in the future.

DEFERRED COMPENSATION In April 1995, the Company's shareholders approved The
Progressive Corporation Executive Deferred Compensation Plan (Deferral Plan),
which permits eligible executives to defer receipt of some or all of their
annual bonuses or other incentive awards. These deferred amounts will be
invested in one or more investment funds, including Common Shares of the
Company, offered under the Deferral Plan. All distributions from the Deferral
Plan will be made in cash, except that distributions representing amounts deemed
invested in Common Shares will be made in Common Shares. The Company reserved
300,000 Common Shares for issuance under the Deferral Plan. The Company
established an irrevocable grantor trust to provide a source of funds to assist
the Company in meeting its liabilities under the Deferral Plan. At December 31,
1995, the trust held assets of $.9 million, of which $.2 million were held in
Common Shares, to cover its liabilities.


<PAGE>   47
- --------------------------------------------------------------------------------
45                                                                             

INCENTIVE COMPENSATION PLANS The Company's 1989 Incentive Plan provides for the
granting of stock options and other stock-based awards to key employees of the
Company. The 6,500,000 Common Shares authorized under the Incentive Plan have
been registered. Outside of the Incentive Plan, the Company registered 1,425,000
Common Shares relating to stock options granted to key employees of the Company.
The nonqualified stock options granted are for periods up to ten years, become
exercisable at various dates not earlier than six months after the date of
grant, and remain exercisable for specified periods thereafter. All options
granted have an exercise price equal to the market value of the Common Shares at
the date of grant.

A summary of all stock option activity during the three years ended December 31,
follows:

<TABLE>
<CAPTION>
                                        1995                             1994                              1993
                           ------------------------------  -----------------------------------  --------------------------------
                           NUMBER OF     EXERCISE PRICES   NUMBER OF           EXERCISE PRICES  NUMBER OF       EXERCISE PRICES
OPTIONS OUTSTANDING           SHARES           PER SHARE      SHARES                 PER SHARE     SHARES             PER SHARE
<S>                        <C>          <C>                <C>               <C>                 <C>           <C>
Beginning of year          5,263,822    $ 7.666 to 38.750  4,488,887         $ 7.666 to 29.625   4,123,003     $ 7.666 to 19.833
  Add (deduct):
  Granted                    888,725     38.000 to 44.875  1,156,450          31.000 to 38.750     693,325                29.625
  Exercised                 (861,802)     7.666 to 29.625   (198,959)          7.666 to 19.666     (96,443)      9.250 to 19.666
  Cancelled                 (347,421)    11.500 to 38.000   (182,556)         11.250 to 31.000    (230,998)      9.125 to 29.625
- ---------------------------------------------------------  -----------------------------------   -------------------------------
End of year                4,943,324    $ 9.291 to 44.875  5,263,822         $ 7.666 to 38.750   4,488,887     $ 7.666 to 29.625
                           ------------------------------  -----------------------------------   -------------------------------
Exercisable, end of year     984,099    $ 9.291 to 31.000  1,128,902         $ 7.666 to 31.000     934,592     $ 7.666 to 19.833
                           ------------------------------  -----------------------------------   -------------------------------
Available, end of year     1,292,975                       1,834,279                             2,808,173
                           ---------                       ---------                             ---------
</TABLE>

The amounts charged to income for incentive compensation plans, including an
executive cash bonus program for key members of management and a gainsharing
program for all other employees, were $33.9 million in 1995, $32.0 million in
1994 and $24.7 million in 1993.

9. CONTRACTUAL COMMITMENTS

The Company has operating lease commitments and service agreements with terms
greater than one year for equipment, office space and telecommunications
services, some with options to renew at the end of the contract periods. The
minimum commitments under such noncancelable leases and service contracts at
December 31, 1995 are as follows (in millions): 1996-$33.9; 1997-$23.2;
1998-$11.5; 1999-$2.3; 2000-$.3; and thereafter-$0. Total expense incurred by
the Company for such purposes for 1995, 1994 and 1993 was $51.3 million, $42.6
million, and $41.3 million, respectively.

10. DEBT

During 1995, the maximum amount of bank borrowings outstanding was $5.9 million,
and the daily average amount outstanding was $.1 million, at an average annual
interest rate of 6.6 percent.

Funded debt at December 31 consisted of:

<TABLE>
<CAPTION>
   (millions)                                                                1995          1994
<S>                                                                   <C>            <C>
6.60% Notes                                                           $     198.7    $    198.5
7% Notes                                                                    148.3         148.2
8 3/4% Notes                                                                 29.2          29.0
10% Notes                                                                   149.5         149.4
10 1/8% Subordinated Notes                                                  149.4         149.3
Other funded debt                                                              .8           1.2
- -----------------------------------------------------------------------------------------------
                                                                      $     675.9    $    675.6
                                                                      -------------------------
</TABLE>


Funded debt includes amounts the Company has borrowed and contributed to the
capital of its insurance subsidiaries or borrowed for other long-term purposes.

<PAGE>   48
- --------------------------------------------------------------------------------
                                                                              46


In May 1990, the Company entered into a revolving credit arrangement with
National City Bank, which is reviewed by the bank annually. Under this
agreement, the Company had the right to borrow up to $50.0 million. In February
1994, the Company reduced this revolving credit arrangement to $20.0 million. By
selecting from available credit options, the Company may elect to pay interest
at rates related to the London interbank offered rate, the bank's base rate or
at a money market rate. A commitment fee is payable on any unused portion of the
committed amount at the rate of .125 percent per annum. The Company had no
borrowings under this arrangement at December 31, 1995 or 1994.

  In January 1994, the Company sold $200.0 million of noncallable 6.60% Notes
due 2004 with interest payable semiannually. The fair value of these Notes was
$203.6 million and $174.2 million at December 31, 1995 and 1994, respectively.

  In October 1993, the Company sold $150.0 million of noncallable 7% Notes due
2013 with interest payable semiannually. The fair value of these Notes was
$156.6 million and $124.6 million at December 31, 1995 and 1994, respectively.

  In May 1989, the Company issued $30.0 million of 8 3/4% Notes due 1999 in
exchange for $30.0 million of its 8 3/4% Debentures due 2017. These Notes are
noncallable and interest is payable semiannually. The fair value of these Notes
was $32.7 million and $30.3 million at December 31, 1995 and 1994, respectively.

  In December 1988, the Company sold $150.0 million of 10% Notes due 2000 and
$150.0 million of 10 1/8% Subordinated Notes due 2000. All such Notes are
noncallable with interest payable semiannually on both issues. The fair values
of the 10% Notes and 10 1/8% Subordinated Notes were $175.9 million and $176.1
million, respectively, at December 31, 1995, and $159.8 million and $159.7
million, respectively, at December 31, 1994.

  In February 1987, the Company sold $100.0 million ($70.0 million after the May
1989 debt exchange) of 8 3/4% Debentures due 2017 with interest payable
semiannually. In December 1993, the Company redeemed the entire $70.0 million
principal amount of these Debentures at 105.425% of the principal amount, plus
accrued interest, with the proceeds of the sale of certain securities in its
investment portfolios. A $4.0 million charge on debt extinguishment was recorded
as a "non-recurring item."

  As of December 31, 1995, the Company was in compliance with its debt
covenants.

  Aggregate principal payments on funded debt outstanding at December 31, 1995
are $.4 million for 1996, $.3 million for 1997, $.1 million for 1998, $30.0
million for 1999, $300.0 million for 2000, and $350.0 million thereafter.

11. SEGMENT INFORMATION

The operating segments of the Company are classified into Insurance and Service.
Expense allocations are based on assumptions and estimates; stated segment
operating results would change if different methods were applied. The Company
does not allocate assets to segments.

<TABLE>
<CAPTION>
For the years ended December 31,                1995                           1994                            1993
                                       -----------------------        -----------------------        -----------------------
                                                        PRETAX                         PRETAX                         PRETAX
     (millions)                        REVENUES   PROFIT (LOSS)       REVENUES   PROFIT (LOSS)       REVENUES   PROFIT (LOSS)
<S>                                    <C>            <C>             <C>            <C>             <C>            <C>
Insurance operations                   $2,727.2       $  156.6        $2,191.1       $  251.5        $1,668.7       $  177.8
Service operations                         38.9            8.7            41.9           10.0            43.7            6.8
- --------------------------------------------------------------        -----------------------        -----------------------
  Total operations                      2,766.1          165.3         2,233.0          261.5         1,712.4          184.6
Total investment income                   245.8          245.8           182.3          182.3           242.4          242.4
Interest expense and other costs           --            (65.2)           --            (64.0)           --            (53.9)
- --------------------------------------------------------------        -----------------------        -----------------------
                                       $3,011.9       $  345.9        $2,415.3       $  379.8        $1,954.8       $  373.1
                                       -----------------------        -----------------------        -----------------------
</TABLE>

12. FAIR VALUE OF FINANCIAL INSTRUMENTS

Information about specific valuation techniques and related fair value detail is
provided in Note 1-Reporting and Accounting Policies, Note 2-Investments and
Note 10-Debt. Pursuant to SFAS 119, the cost and market value of the financial
instruments as of December 31 are summarized as follows:

<TABLE>
<CAPTION>
   (millions)                                          1995                            1994                    
                                             ------------------------        ------------------------
                                                              MARKET                          MARKET
                                               COST            VALUE           COST            VALUE
<S>                                          <C>             <C>             <C>             <C>
Investments:
  Held-to-maturity: fixed maturities         $   --          $   --          $  337.6        $  343.8
  Available-for-sale: fixed maturities        2,729.5         2,772.9         2,129.7         2,087.0
                 equity securities              657.0           692.3           481.0           476.3
  Short-term investments                        302.8           302.8           279.1           279.2
Funded debt                                    (675.9)         (745.7)         (675.6)         (649.8)
</TABLE>


<PAGE>   49
- --------------------------------------------------------------------------------
47

                             management's discussion
                       and analysis of financial condition
                           and results of operations


The consolidated financial statements and the related notes on pages 34 through
46, together with the supplemental information on pages 50 through 55, should be
read in conjunction with the following discussion of the consolidated financial
condition and results of operations.

FINANCIAL CONDITION The Progressive Corporation is a holding company and does
not have any revenue producing operations of its own. It receives cash through
borrowings, equity sales, subsidiary dividends and other transactions, and may
use the proceeds to contribute to the capital of its insurance subsidiaries in
order to support premium growth, to repurchase its Common Shares and other
outstanding securities, to redeem its outstanding securities and for other
business purposes. During 1995, the Company repurchased .1 million of its 9 3/8%
Serial Preferred Shares, Series A, at a cost of $2.3 million.

  During the three-year period ended December 31, 1995, the Company sold
4,950,000 Common Shares for net proceeds of $177.0 million and repurchased 1.2
million Common Shares at a total cost of $36.4 million (average cost of $31.92
per share) and .6 million of its 9 3/8% Serial Preferred Shares, Series A, at a
total cost of $14.4 million (average cost $27.08 per share). The Company also
sold $350.0 million of notes, repaid $170.0 million borrowed under its credit
facilities, and redeemed the entire $70.0 million of its 8 3/4% Debentures.
During the same period, The Progressive Corporation received $254.3 million from
its insurance subsidiaries, net of capital contributions made to these
subsidiaries. The regulatory restrictions on subsidiary dividends are described
in Note 6 to the financial statements.

  The Company has substantial capital resources and is unaware of any trends,
events or circumstances that are reasonably likely to affect its capital
resources in a material way. The Company also has available a $20.0 million
revolving credit agreement. Given its 31% debt to equity ratio, the Company
believes it has sufficient borrowing capacity and other capital resources to
support current and anticipated growth.

  The Company's insurance operations create liquidity by collecting and
investing premiums from new and renewal business in advance of paying claims.
For the three years ended December 31, 1995, operations generated a positive
cash flow of $1,305.4 million, and cash flow is expected to be positive in both
the short-term and reasonably foreseeable future. The Company's substantial
investment portfolio is highly liquid, consisting almost entirely of readily
marketable securities. On or after May 31, 1996, the Company's 9 3/8% Serial
Preferred Shares, Series A, are redeemable at the Company's option at the price
of $25 per share plus accrued dividends to the redemption date. If the Company
elects to redeem these securities, the redemption could be funded through
operating cash flows or, if market conditions warrant, funds could be raised
externally on the debt or equity markets. The Company does not expect any
material changes in its cash requirements and is not aware of any trends, events
or uncertainties that are reasonably likely to have a material effect on its
liquidity.

  Total capital expenditures for the three years ended December 31, 1995,
aggregated $156.5 million. In 1994, the Company completed its new corporate
office complex in Mayfield Village, Ohio. The cost of the project was $75.5
million and was funded through operating cash flows.

INVESTMENTS The Company invests in fixed-maturity, equity and short-term
securities. The Company's investment strategy recognizes its need to maintain
capital adequate to support its insurance operations and commitment to risk
adverse investment policies. Therefore, the Company evaluates the risk/reward
trade-offs of investment opportunities, measuring their effects on stability,
diversity, overall quality and liquidity of the investment portfolio. The
majority of the portfolio is invested in high-grade, fixed-income securities, of
which short- and intermediate-term securities represented $2,876.2 million, or
76.4%, in 1995 and $2,319.4 million, or 72.9%, in 1994. Long-term securities
were $191.9 million, or 5.1%, in 1995 and $245.0 million, or 7.7%, in 1994. The
duration of the fixed-income portfolio was 2.2 years at December 31, 1995. Early
in 1995, the Company eliminated a substantial portion of its municipal
securities with maturities longer than 5 years in response to the proposal of a
"flat tax," which would effectively eliminate the tax advantage of these
securities.

  A relatively small portion of the investment portfolio was invested in
marketable equity securities providing risk/reward balance and diversification.
Common stocks represented $310.0 million, or 8.2%, in 1995 and $106.2 million,
or 3.4%, in 1994. The increase in common stocks reflects the Company's objective
to increase its position in common stock investments to 15% of the entire
portfolio and to optimize value and further diversify the portfolio through
foreign equity investments. The foreign equity portfolio, which may utilize
stock index futures and foreign currency forwards, comprised $52.6 million of
the common stock portfolio at December 31, 1995. The remainder of the equity
portfolio of $382.3 million, or 10.1%, in 1995 and $370.1 million, or 11.6%, in
1994, was comprised of over 90% of fixed-rate preferred stocks with mechanisms
that may provide an opportunity to liquidate at par.

  Consistent with the Company's objective to increase its common stock
investments, the Company liquidated its high-yield portfolio, reducing it to .2%
of the portfolio at December 31, 1995, from 4.4% at December 31, 1994, resulting
in a net gain of $6.6 million.

  In conjunction with guidance issued by the FASB, the Company reclassified
$248.4 million of its held-to-maturity securities to available-for-sale,
recognizing $10.4 million in gross unrealized gains. The Company had no
held-to-maturity securities at December 31, 1995.

  As of December 31, 1995, the Company's portfolio had $78.7 million in
unrealized gains, compared to $41.1 million in unrealized losses in 1994. This
increase in value was the result of falling interest rates and rising prices in
the bond and stock market. The weighted average fully taxable equivalent book
yield of the portfolio was 6.9%, 6.7% and 6.8% for the years ended December 31,
1995, 1994 and 1993, respectively.

  Investments in the Company's portfolio have varying degrees of risk. Equity
securities generally have greater risks than the non-equity

                  The Progressive Corporation and Subsidiaries
<PAGE>   50
- --------------------------------------------------------------------------------
                                                                              48


portion of the portfolio since these securities are subordinate to rights of
debt holders and other creditors of the issuer. Financial instruments with
off-balance-sheet risk are used to manage the risks and enhance the yields of
the available-for-sale portfolio. This is accomplished by modifying the basis,
duration, interest rate or foreign currency characteristics of the portfolio or
hedged securities. Net cash requirements are limited to changes in market values
which may vary based upon changes in interest rates and other factors. Exposure
to credit risk is limited to the carrying value; unless otherwise noted,
collateral is not required to support the credit risk. During 1995, the Company
added a government bond trading portfolio to benefit from short-term market rate
opportunities. The Company has stringent restrictions on the amount of open
positions in the trading portfolio limiting its exposure to acceptable levels.
At December 31, 1995, there were no trading securities or off-balance-sheet
trading positions.

  As of December 31, 1995, the Company held $729.1 million of asset-backed
securities which represented 19.3% of the total investment portfolio. The
portfolio included collateralized mortgage obligations (CMOs) and commercial
mortgage-backed obligations (CMBs) totaling $335.2 million and $117.2 million,
respectively. As of December 31, 1995, the CMO portfolio included sequential
bonds representing 65.9% of the CMO portfolio ($221.0 million) with an average
life of 3.1 years, and planned amortization class bonds representing 34.1% of
the CMO portfolio ($114.2 million) with an average life of 1.6 years. One
hundred percent of the CMOs held by the Company are rated AAA by Moody's or
Standard & Poor's. At December 31, 1995, the CMB portfolio had an average life
of 7.4 years and a weighted average Moody's or Standard & Poor's rating of A. At
December 31, 1995, the CMO and CMB portfolios had unrealized gains of $3.9
million and $1.1 million, respectively. The single largest unrealized loss in
any CMO security was $.1 million, or .5% of such position, and there were no
unrealized losses in any CMB security at December 31, 1995. Both the CMO and CMB
portfolios are highly liquid with readily available quotes and contain no
residual interests. The remainder of the asset-backed portfolio is invested
primarily in auto loan and credit card-backed securities.

  The Company regularly reviews the individual holdings in its portfolio for
evidence of impairment. Changes in market value are evaluated to determine the
extent to which such changes are attributable to: (i) interest rates, (ii)
market-related factors other than interest rates and (iii) financial conditions,
business prospects and other fundamental factors specific to the issuer.
Declines attributable to issuer fundamentals are reviewed in further detail.
Available evidence is considered to estimate the realizable value of the
investment. When a security in the Company's investment portfolio has a decline
in market value which is other than temporary, the Company is required by GAAP
to reduce the carrying value of such security to its net realizable value. It is
the Company's general policy to dispose of securities when the Company
determines that the issuer is unable to reverse its deteriorating financial
condition and the prospects for its business within a reasonable period of time.
In less severe circumstances, the Company may decide to dispose of a portion of
its holdings in a specific issuer when the risk profile of the investment
becomes greater than its tolerance for such risk.

RESULTS OF OPERATIONS Operating income, which excludes net realized gains and
losses from security sales and one-time items, was $220.1 million, or $2.84 per
share, in 1995, $212.7 million, or $2.76 per share, in 1994 and $197.3 million,
or $2.61 per share, in 1993. The GAAP combined ratio was 94.3 in 1995, 91.7
(88.5 including the elimination of the "supplemental reserve" discussed below)
in 1994 and 89.3 in 1993.

  Direct premiums written increased 16% to $3,068.9 million in 1995, compared to
$2,645.1 million in 1994 and $1,966.4 million in 1993. Net premiums written
increased 19% to $2,912.8 million, compared to $2,457.2 million in 1994 and
$1,819.2 million in 1993. The difference between direct and net premiums written
is largely attributable to premiums written under state-mandated involuntary
Commercial Auto Insurance Procedures (CAIP), for which the Company retains no
indemnity risk, of $105.4 million in 1995, $115.4 million in 1994 and $98.0
million in 1993. The Company provided policy and claim processing services to 28
state CAIPs. Premiums earned, which are a function of the amount of premiums
written in the current and prior periods, increased 24% in 1995, compared to 31%
in 1994 and 17% in 1993.

  The Company's Core divisions' net premiums written grew 21%, 38% and 25% for
1995, 1994 and 1993, respectively, primarily driven by an increase in unit
sales. In 1995, the Company raised rates an average of 6.5%, compared to no rate
changes in 1994 and a rate decrease of .8% in 1993. The Company continues to
write standard and preferred auto risks which represented between 5% and 10% of
total Core business volume. The Company anticipates continued growth in its Core
business in 1996, which could result from the number of states in which the
Company seeks to insure all auto risks, from working with independent agents
dedicated to regaining market share and from integrating other buying options.
The Core divisions generated underwriting profit margins of 5% in 1995, 7% in
1994 and 10% in 1993; the Company's strategy is to achieve a 4% underwriting
margin.

  Claim costs, the Company's most significant expense, represent actual payments
made and changes in estimated future payments to be made to or on behalf of its
policyholders, including expenses required to settle claims and losses. These
costs include a loss estimate for future assignments and assessments, based on
current business, under state-mandated involuntary automobile programs. Claims
costs are influenced by inflation and loss severity and frequency, the impact of
which is mitigated by adequate pricing. Increases in the rate of inflation
increase loss payments, which are made after premiums are collected.
Accordingly, anticipated rates of inflation are taken into account when the
Company establishes premium rates and loss re-

<PAGE>   51

- --------------------------------------------------------------------------------
49


serves. Claim costs, expressed as a percentage of premiums earned, were 71% in
1995, compared to 67% (excluding the elimination of the "supplemental reserve")
in 1994 and 62% in 1993. The Company has allowed loss costs to rise at a faster
pace than rates, reflecting the Company's intent to maintain rates at
competitive levels.

  During 1994, based on a review of the adequacy of its total loss reserves, the
Company eliminated its $71.0 million "supplemental reserve," resulting in a
one-time increase in earnings of $.62 per share, a 3.2 point increase in the
underwriting profit margin and a $46.2 million increase in capital. The Company
historically established case and IBNR reserves by product with the objective of
being accurate to within plus or minus 2%. Pricing has been based on these
estimates of reserves by product. Because the Company desired a very high degree
of comfort that aggregate reserves were adequate, aggregate reserves were
established near the upper end of the reasonable range of reserves, and the
difference between such aggregate reserves and the midpoint of the reasonable
range of case and IBNR reserves was called the "supplemental reserve." The
Company concluded, after examining its historical aggregate reserves, that the
practice of setting aggregate reserves at the upper end of the range of
reasonable reserves provided an unnecessarily high level of comfort. At December
31, 1994, even without the high level of comfort provided by the "supplemental
reserve," the Company's reserves would have been redundant by approximately 2%
to 4% over the previous 5 years. The Company believes that this change in the
estimate of its reserves placed it more in line with the practices of other
companies in the industry.

  Because the Company is primarily an insurer of motor vehicles, it has limited
exposure for environmental, product and general liability claims. The Company
has established reserves for these exposures, in amounts which it believes to be
adequate based on information currently known by it. The Company does not
believe that these claims will have a material impact on the Company's
liquidity, results of operation, cash flows or financial condition.

During 1994, the Company settled the dispute, arising out of its 1985
acquisition of American Star Insurance Company (since renamed National
Continental Insurance Company), over the seller's refusal to pay certain losses
on pre-sale business written by American Star. Under the settlement, National
Continental received $10.1 million from the seller and agreed to be solely
responsible for the next $20 million of gross losses. The seller will thereafter
be responsible for half the losses, net of reinsurance, if it achieves certain
minimum net worth requirements. In addition to the $10.1 million, National
Continental will be entitled to the proceeds of various treaty and facultative
reinsurance policies that had been purchased by American Star. National
Continental has established reserves for these exposures, which are mainly for
product liability and environmental claims, in amounts it believes to be
adequate based on information currently available to it, including a study by
independent actuaries for the seller. Total reserves on this business are $27.9
million, of which $8.8 million is recoverable from reinsurers. The Company will
continue to monitor these exposures, adjust the related reserves appropriately
as additional information becomes known and disclose any material developments.

  Policy acquisition and other underwriting expenses as a percentage of premiums
earned were 23% in 1995, compared to 25% in 1994 and 28% in 1993. The decrease
primarily reflects process improvement initiatives and lower commission
programs.

  Service  businesses  generated a pretax operating  profit of $8.7 million in
1995,  compared to $10.0 million in 1994 and $6.8 million in 1993.

  Recurring investment income (interest and dividends) increased 26% to $199.1
million in 1995, compared to $158.5 million in 1994 and $134.5 million in 1993,
primarily due to an increase in the average investment portfolio and a mix shift
in the portfolio to taxable securities. Net realized gains on security sales
were $46.7 million in 1995, $23.8 million in 1994 and $107.9 million in 1993. A
significant portion of the 1993 realized gains resulted from the sale of certain
equity securities held in the Company's investment portfolio.


<PAGE>   52
                                                                              50
- --------------------------------------------------------------------------------

              ten year
          summary-financial     not covered by report of independent accountants
              highlights
                                     
               (millions-except per share amounts and number of people employed)


<TABLE>
<CAPTION>
                                                                                  1995            1994
<S>                                                                          <C>              <C> 
Insurance Companies Selected Financial Information
   and Operating Statistics-Statutory Basis
  Reserves:
   Loss and loss adjustment expense(1)                                       $ 1,314.4        $ 1,100.2
   Unearned premiums                                                           1,140.4            954.8
  Policyholders' surplus(1)                                                    1,055.1            945.1
  Ratios:
   Net premiums written to policyholders' surplus                                  2.8              2.6
   Loss and loss adjustment expense reserves to policyholders' surplus             1.2              1.2
   Loss and loss adjustment expense                                               71.6             64.2
   Underwriting expense                                                           21.4             22.4
- -------------------------------------------------------------------------------------------------------
   Statutory combined ratio                                                       93.0             86.6

Selected Consolidated Financial Information-GAAP Basis
  Total revenues                                                             $ 3,011.9        $ 2,415.3
  Total assets                                                                 5,352.5          4,675.1
  Total shareholders' equity(2)                                                1,475.8          1,151.9
  Common Shares outstanding                                                       72.1             71.2
  Common Share price
   High                                                                        $49 1/2          $40 1/2
   Low                                                                          34 3/4           27 3/4
   Close(3)                                                                     48 7/8           35
  Market capitalization                                                      $ 3,523.9        $ 2,492.0
  Book value per Common Share(2)                                             $   19.31        $   14.97
  Return on average shareholders' equity(4)                                       19.6%            27.4%
  Funded debt outstanding                                                    $   675.9        $   675.6
  Ratio of funded debt to capital                                                   31%              37%
  GAAP underwriting margin(2)                                                      5.7             11.5
  Number of people employed                                                      8,025            7,544
</TABLE>


(1) During 1994, the Company began accruing for salvage and subrogation
    recoverables. See Note 6-Statutory Financial Information for further
    discussion.

(2) In 1994, the $71.0 million "supplemental reserve" was eliminated, increasing
    book value per share $.65, underwriting profit margin 3.2% and shareholders'
    equity $46.2 million. See Management's Discussion and Analysis for further
    discussion.

(3) Represents the closing price at December 31.

(4) Net income minus preferred share dividends divided by average common
    shareholders' equity.

    All share and per share amounts were adjusted for stock splits.



                  The Progressive Corporation and Subsidiaries
<PAGE>   53
- --------------------------------------------------------------------------------
51

<TABLE>
<CAPTION>
                                        1993        1992        1991         1990        1989         1988        1987        1986
<S>                                  <C>         <C>         <C>          <C>         <C>          <C>         <C>         <C>     
Insurance Companies Selected 
 Financial Information 
  and Operating 
   Statistics-Statutory Basis
  Reserves:
   Loss and loss 
     adjustment expense(1)           $ 1,053.7   $   994.7   $   901.7    $   827.4   $   787.7    $   685.5   $   496.1   $  342.0
   Unearned premiums                     688.9       538.5       513.6        474.1       467.6        505.0       446.8      323.9
  Policyholders' surplus(1)              701.9       658.3       676.7        636.7       578.1        495.0       452.0      312.0
  Ratios:
   Net premiums written 
     to policyholders' surplus             2.6         2.2         2.0          1.9         2.0          2.6         2.5        2.5
   Loss and loss adjustment expense 
     reserves to
       policyholders' surplus              1.5         1.5         1.3          1.3         1.4          1.4         1.1        1.1
   Loss and loss adjustment expense       62.6        68.3        65.7         62.1        65.9         62.9        58.3       61.0
   Underwriting expense                   25.4        29.8        33.5         31.1        31.4         33.2        35.8       34.3
- -----------------------------------------------------------------------------------------------------------------------------------
   Statutory combined ratio               88.0        98.1        99.2         93.2        97.3         96.1        94.1       95.3

Selected Consolidated Financial 
 Information-GAAP Basis
  Total revenues                     $ 1,954.8   $ 1,738.9   $ 1,493.1    $ 1,376.2   $ 1,392.7    $ 1,355.8   $ 1,066.2   $  749.4
  Total assets                         4,011.3     3,440.9     3,317.2      2,912.4     2,643.7      2,316.3     1,782.5    1,259.2
  Total shareholders' equity(2)          997.9       629.0       465.7        408.5       435.2        417.2       395.0      311.4
  Common Shares outstanding               72.1        67.1        63.3         69.3        76.2         80.7        86.1       84.0
  Common Share price
   High                                $46 1/8     $29 3/8     $20 5/8      $18 3/4     $14 1/2      $10 3/4     $11 7/8    $12 7/8
   Low                                  26 5/8      14 3/4      15           11           7 1/2        7 1/4       8 1/2      6 3/4
   Close(3)                             40 1/2      29 1/8      18           17 1/8      12 7/8        7 5/8      10 1/8     10 3/8
  Market capitalization              $ 2,920.1   $ 1,954.3   $ 1,139.4    $ 1,186.8   $   981.1    $   615.3   $   871.8   $  871.5
  Book value per Common Share(2)     $   12.62   $    7.94   $    5.83    $    5.89   $    5.71    $    5.17   $    4.59   $   3.71
  Return on average 
    shareholders' equity(4)               36.0%       34.7%        6.7%        21.5%       17.4%        25.9%       24.7%      26.9%
  Funded debt outstanding            $   477.1   $   568.5   $   644.0    $   644.4   $   645.9    $   479.2   $   216.9   $  100.8
  Ratio of funded debt to capital           32%         47%         58%          61%         60%          53%         35%        24%
  GAAP underwriting margin(2)             10.7         3.5        (3.7)         1.0        (1.2)         2.9         5.6        4.3
  Number of people employed              6,101       5,591       6,918        6,370       6,049        5,854       5,879      4,711
</TABLE>


<PAGE>   54
- --------------------------------------------------------------------------------
                                                                              52

     ten year summary-gaap
          consolidated        not covered by report of independent accountants
        operating results

<TABLE>
<CAPTION>
                                                                         (millions-except per share amounts)

                                                                 1995         1994         1993         1992         1991       
<S>                                                        <C>          <C>          <C>          <C>          <C>         
Direct premiums written:
  Personal lines                                           $  2,644.6   $  2,181.7   $  1,548.9   $  1,214.6   $  1,047.4  
  Commercial lines                                              424.3        463.4        417.5        422.2        489.4  
- ---------------------------------------------------------------------------------------------------------------------------
Total direct premiums written                                 3,068.9      2,645.1      1,966.4      1,636.8      1,536.8  
  Reinsurance assumed                                              .1          2.9          9.2          4.3           .1  
  Reinsurance ceded                                            (156.2)      (190.8)      (156.4)      (189.9)      (212.3) 
- ---------------------------------------------------------------------------------------------------------------------------
Net premiums written                                          2,912.8      2,457.2      1,819.2      1,451.2      1,324.6  
  Net change in unearned premiums reserve(1)                   (185.6)      (266.1)      (150.5)       (25.1)       (37.7) 
- ---------------------------------------------------------------------------------------------------------------------------
Premiums earned                                               2,727.2      2,191.1      1,668.7      1,426.1      1,286.9  
- ---------------------------------------------------------------------------------------------------------------------------
Expenses:
  Losses and loss adjustment expenses(2)                      1,943.8      1,397.3      1,028.0        930.9        858.0  
  Policy acquisition costs                                      459.6        391.5        311.6        304.1        313.7  
  Other underwriting expenses                                   167.2        150.8        151.3        141.5        162.1  
- ---------------------------------------------------------------------------------------------------------------------------
Total underwriting expenses                                   2,570.6      1,939.6      1,490.9      1,376.5      1,333.8  
- ---------------------------------------------------------------------------------------------------------------------------
Underwriting profit (loss) before taxes                         156.6        251.5        177.8         49.6        (46.9) 
Provision (benefit) for income taxes                             54.8         88.0         62.2         16.9        (15.9) 
- ---------------------------------------------------------------------------------------------------------------------------
Underwriting profit (loss) after taxes                          101.8        163.5        115.6         32.7        (31.0) 
Service operations profit (loss) after taxes                      5.6          6.5          4.4         (2.8)        (1.4) 
- ---------------------------------------------------------------------------------------------------------------------------
                                                                107.4        170.0        120.0         29.9        (32.4) 
Investment income after taxes                                   156.2        131.2        107.1        110.4        121.1  
Net realized gains (losses) on security sales after taxes        30.4         15.5         70.1          9.6          4.9  
Interest expense after taxes                                    (37.1)       (35.9)       (25.8)       (29.4)       (31.6) 
Proposition 103 reserve reduction after taxes                    --           --           --           70.0         --    
Non-recurring items after taxes                                  --           --           (2.6)       (42.6)        --    
Other expenses after taxes(3)                                    (6.4)        (6.5)        (1.5)        (8.3)       (14.9) 
- ---------------------------------------------------------------------------------------------------------------------------
Income before tax adjustments
   and cumulative effect of accounting change                   250.5        274.3        267.3        139.6         47.1  
Tax adjustments(4)                                               --           --           --           --          (14.2) 
Cumulative effect of accounting change(5)                        --           --           --           14.2         --    
- ---------------------------------------------------------------------------------------------------------------------------
Net income                                                 $    250.5   $    274.3   $    267.3   $    153.8   $     32.9  
                                                           ----------------------------------------------------------------
Per share
  Net income(2)                                            $     3.24   $     3.59   $     3.58   $     2.05   $      .41  
  Dividends                                                      .220         .210         .200         .191         .172  
Average equivalent shares
  Primary                                                        74.2         74.0         71.8         62.3         66.6  
  Fully diluted                                                  74.7         74.0         72.0         71.9         75.6  
</TABLE>


(1)  Amount represents change in unearned premiums reserve less change in
     prepaid reinsurance premiums.

(2)  In 1994, the "supplemental reserve" was eliminated, resulting in a one-time
     decrease to losses and loss adjustment expenses of $71.0 million, or $.62
     per share. See Management's Discussion and Analysis for further discussion.

(3)  Reflects investment expenses after taxes and other tax adjustments.

(4)  1991 reflects a deferred tax asset write-down and 1990 reflects a fresh
     start tax benefit.

(5)  1992 reflects adoption of SFAS 109, "Accounting for Income Taxes," and 1987
     reflects adoption of SFAS 96, "Accounting for Income Taxes."

 All share and per share amounts were adjusted for stock splits.

     The Progressive Corporation and Subsidiaries

<PAGE>   55
- --------------------------------------------------------------------------------
53

<TABLE>
<CAPTION>
                                                                      (millions-except per share amounts)

                                                                1990         1989         1988         1987         1986       
<S>                                                       <C>          <C>          <C>          <C>          <C>       
Direct premiums written:
  Personal lines                                          $    876.0   $    800.1   $    817.0   $    690.2   $    526.2
  Commercial lines                                             482.8        487.0        521.0        488.0        303.9
- ------------------------------------------------------------------------------------------------------------------------
Total direct premiums written                                1,358.8      1,287.1      1,338.0      1,178.2        830.1
  Reinsurance assumed                                             .1          7.2          9.4         19.5          9.2
  Reinsurance ceded                                           (162.6)      (134.0)       (72.4)       (81.2)       (58.4)
- ------------------------------------------------------------------------------------------------------------------------
Net premiums written                                         1,196.3      1,160.3      1,275.0      1,116.5        780.9
  Net change in unearned premiums reserve(1)                    (5.1)        36.2        (59.6)      (122.1)      (103.7)
- ------------------------------------------------------------------------------------------------------------------------
Premiums earned                                              1,191.2      1,196.5      1,215.4        994.4        677.2
- ------------------------------------------------------------------------------------------------------------------------
Expenses:
  Losses and loss adjustment expenses(2)                       762.9        799.3        752.0        571.9        406.6
  Policy acquisition costs                                     292.7        296.7        321.3        292.6        190.2
  Other underwriting expenses                                  123.7        114.9        106.6         74.4         51.8
- ------------------------------------------------------------------------------------------------------------------------
Total underwriting expenses                                  1,179.3      1,210.9      1,179.9        938.9        648.6
- ------------------------------------------------------------------------------------------------------------------------
Underwriting profit (loss) before taxes                         11.9        (14.4)        35.5         55.5         28.6
Provision (benefit) for income taxes                             4.0         (2.9)        10.0         12.2         13.1
- ------------------------------------------------------------------------------------------------------------------------
Underwriting profit (loss) after taxes                           7.9        (11.5)        25.5         43.3         15.5
Service operations profit (loss) after taxes                     2.8          2.5         (1.3)        (1.0)        --   
- ------------------------------------------------------------------------------------------------------------------------
                                                                10.7         (9.0)        24.2         42.3         15.5
Investment income after taxes                                  126.4        135.3         91.3         59.3         45.1
Net realized gains (losses) on security sales after taxes       (8.4)         (.4)        12.3         (1.9)         9.4
Interest expense after taxes                                   (32.0)       (32.5)       (10.5)        (6.5)        (3.3)
Proposition 103 reserve reduction after taxes                   --           --           --           --           --   
Non-recurring items after taxes                                 --           --           --           --           --   
Other expenses after taxes(3)                                  (13.2)       (15.4)        (9.2)        (3.4)        (2.0)
- ------------------------------------------------------------------------------------------------------------------------
Income before tax adjustments
   and cumulative effect of accounting change                   83.5         78.0        108.1         89.8         64.7
Tax adjustments(4)                                               9.9         --           --           --           --   
Cumulative effect of accounting change(5)                       --           --           --            3.7         --   
- ------------------------------------------------------------------------------------------------------------------------
Net income                                                $     93.4   $     78.0   $    108.1   $     93.5   $     64.7
                                                          --------------------------------------------------------------
Per share
  Net income(2)                                           $     1.19   $      .94   $     1.23   $     1.08   $      .77
  Dividends                                                     .160         .147         .133         .077         .019
Average equivalent shares
  Primary                                                       72.9         79.8         84.0         86.7         85.5
  Fully diluted                                                 82.5         89.1         90.9         86.7         85.5
</TABLE>
<PAGE>   56
<TABLE>
<S>                                                                                                                    <C>
- ---------------------------------------------------------------------------------------------------------------------------
                                                                                                                        54
</TABLE>

      analysis of loss
and loss adjustment expenses    not covered by report of independent accountants
     (lae) development
                                     

<TABLE>
<CAPTION>
   (millions)
  For the years ended
     December 31,          1985      1986     1987     1988     1989     1990     1991     1992     1993   1994(3)      1995
<S>                    <C>       <C>      <C>      <C>      <C>      <C>      <C>      <C>      <C>       <C>       <C>     
Loss and LAE
   reserves(1)         $  215.3  $  323.8 $  471.0 $  651.0 $  748.6 $  791.6 $  861.5 $  956.4 $1,012.4  $1,098.7  $1,314.4

Re-estimated
   reserves as of:
  One year later          218.7     300.6    446.6    610.3    685.4    748.8    810.0    857.9    869.9   1,042.1
  Two years later         213.6     293.6    422.2    573.4    677.9    726.5    771.9    765.5    837.8
  Three years later       205.3     282.8    402.4    581.3    668.6    712.7    718.7    737.4
  Four years later        203.4     274.1    403.9    575.1    667.1    683.7    700.1
  Five years later        200.9     275.6    399.6    578.4    654.7    666.3
  Six years later         204.4     275.8    400.2    582.2    647.1
  Seven years later       205.2     277.5    408.5    574.3
  Eight years later       206.7     285.7    408.1
  Nine years later        215.3     286.7
  Ten years later         216.3
Cumulative redundancy
   (deficiency)        $   (1.0) $   37.1 $   62.9 $   76.7 $  101.5 $  125.3 $  161.4 $  219.0 $  174.6  $   56.6
Percentage(2)               (.5)     11.5     13.4     11.8     13.6     15.8     18.7     22.9     17.2       5.2
</TABLE>

 The chart represents the development of the property-casualty loss and LAE
 reserves for 1985 through 1994. The reserves are re-estimated based on
 experience as of the end of each succeeding year and are increased or decreased
 as more information becomes known about the frequency and severity of claims
 for individual years. The cumulative redundancy (deficiency) represents the
 aggregate change in the estimates over all prior years.

(1)  Represents loss and LAE reserves, net of reinsurance recoverables on unpaid
     losses, at the balance sheet date.

(2)  Cumulative redundancy (deficiency) divided by loss and LAE reserves.

(3)  In 1994, based on a review of its total loss reserves, the Company
     eliminated its $71.0 million "supplemental reserve." See Management's
     Discussion and Analysis for further discussion.


- --------------------------------------------------------------------------------

  direct premiums
 written by state              not covered by report of independent accountants





                                     

<TABLE>
<CAPTION>
   (millions)
                        1995                 1994                 1993                 1992                 1991
                 ------------------   ------------------   ------------------   ------------------   ------------------  
<S>              <C>          <C>     <C>          <C>     <C>          <C>     <C>          <C>     <C>          <C>  
Florida          $  421.9     13.7%   $  369.9     14.0%   $  265.6     13.5%   $  195.3     11.9%   $  173.9     11.3%
Texas               313.2     10.2       246.4      9.3       146.6      7.4       117.0      7.2        96.2      6.3
Ohio                284.1      9.3       232.0      8.8       175.9      8.9       140.7      8.6       137.1      8.9
New York            225.6      7.4       195.2      7.4       170.4      8.7       156.8      9.6       132.1      8.6
Pennsylvania        184.9      6.0       161.2      6.1       113.0      5.8        70.1      4.3        52.8      3.4
Georgia             155.1      5.1       129.7      4.9       120.0      6.1       114.6      7.0       122.9      8.0
California          126.6      4.1       126.8      4.8        80.2      4.1        90.6      5.5       156.1     10.2
All other         1,357.5     44.2     1,183.9     44.7       894.7     45.5       751.7     45.9       665.7     43.3
                 ------------------   ------------------   ------------------   ------------------   ------------------  
  Total          $3,068.9    100.0%   $2,645.1    100.0%   $1,966.4    100.0%   $1,636.8    100.0%   $1,536.8    100.0%
                 ------------------   ------------------   ------------------   ------------------   ------------------  
</TABLE>




    The Progressive Corporation and Subsidiaries

<PAGE>   57
- --------------------------------------------------------------------------------
55

          quarterly
    financial and common       not covered by report of independent accountants
         share data


<TABLE>
<CAPTION>
   (millions-except per share amounts)
                                        NET INCOME       OPERATING INCOME(1)
                                   -------------------   --------------------                                      STOCK PRICE
                     OPERATING                    PER                    PER           HIGH-LOW    DIVIDENDS      APPRECIATION
YEAR      QUARTER     REVENUES       TOTAL    SHARE(2)   TOTAL(3)    SHARE(2)           PRICE(4)   PER SHARE    (DEPRECIATION)(5)

<S>             <C>   <C>          <C>          <C>        <C>         <C>      <C>                    <C>          <C>
1995            1     $  633.6     $  60.7      $  .79     $ 50.7      $ .66    $42 1/8 - 34 3/4       $.055
                2        687.4        60.8         .79       46.4        .60     41 7/8 - 37 1/8        .055
                3        719.0        62.5         .81       59.0        .76     48   -   37 3/4        .055
                4        726.1        66.5         .86       64.0        .83     49 1/2 - 41 1/2        .055
- ------------------------------     -------------------     -----------------    ----------------       -----         --------
                      $2,766.1     $ 250.5      $ 3.24     $220.1      $2.84    $49 1/2 - 34 3/4       $.220           40.4%
                      --------     -------------------     -----------------    ----------------       -----         --------

1994            1     $  488.2     $  48.1      $  .62     $ 49.8      $ .64    $40 1/2 - 27 3/4       $.050
                2        547.1        60.5         .79       54.7        .71     35 5/8 - 28 1/2        .050
                3        582.3        64.8         .85       57.4        .75     38 7/8 - 33 1/4        .055
                4        615.4       100.9(6)     1.34(6)    50.8        .66     38 3/8 - 32 1/4        .055
- ------------------------------     -------------------     -----------------    ----------------       -----         --------
                      $2,233.0     $ 274.3(6)   $ 3.59(6)  $212.7      $2.76    $40 1/2 - 27 3/4       $.210          (13.1)%
                      --------     -------------------     -----------------    ----------------       -----         --------

1993            1     $  382.8      $ 51.6      $  .71     $ 39.9      $ .54    $36 1/8 - 26 5/8       $.050
                2        423.3        79.7        1.11       54.5        .75     36 1/4 - 27 1/2        .050
                3        442.8        82.6        1.09       54.7        .71     44 1/4 - 31 3/4        .050
                4        463.5        53.4         .68       49.3        .63     46 1/8 - 38 3/8        .050
- ------------------------------     -------------------     -----------------    ----------------       -----         --------
                      $1,712.4      $267.3       $3.58     $197.3      $2.61    $46 1/8 - 26 5/8       $.200           39.8%
                      --------     -------------------     -----------------    ----------------       -----         --------
</TABLE>

(1)  Represents net income less realized gains and losses on security sales and
     one-time items.

(2)  Presented on a fully diluted basis. The sum does not equal the total
     because the average equivalent shares differ in the periods.

(3)  For 1993, the sum of the quarterly operating income does not equal the
     total due to the retroactive impact of the Omnibus Budget Reconciliation
     Act of 1993.

(4)  Prices as reported on the consolidated transaction reporting system. The
     Company's Common Shares are listed on the New York Stock Exchange.

(5)  Represents annual rate of return, including quarterly dividend
     reinvestment.

(6)  In the fourth quarter 1994, the "supplemental reserve" was eliminated,
     resulting in a one-time increase of $71.0 million before taxes, or $.63 per
     share for the quarter and $.62 per share for the year. See Management's
     Discussion and Analysis for further discussion.

              The Progressive Corporation and Subsidiaries
<PAGE>   58
- --------------------------------------------------------------------------------
                                                                              56
    directors
  and officers

 Directors

 Milton N. Allen(1),(2)
 Director,
 various corporations

 B. Charles Ames(1)
 Partner,
 Clayton, Dubilier & Rice, Inc.
(management consulting)

 Stephen R. Hardis(1),(2)
 Chairman of the Board
 and Chief Executive Officer,
 Eaton Corporation
(manufacturing)

 Janet Hill(3)
 Vice President,
 Alexander & Associates, Inc.
(management consulting) and
 President,
 Staubach Alexander Hill, LLC
(commercial real estate consulting)

 Peter B. Lewis(2)
 Chairman of the Board, President 
 and Chief Executive Officer

 Norman S. Matthews(3)
 Consultant,
 formerly President, Federated 
 Department Stores, Inc.
(retailing)

 Donald B. Shackelford(3)
 Chairman,
 State Savings Company
(savings and loan)

 Dr. Paul B. Sigler(3)
 Professor, Yale University
 and Investigator,
 Howard Hughes Medical Institute
(medical research and education)


(1)Audit Committee member

(2)Executive Committee member

(3)Executive Compensation Committee member



Corporate Officers

Peter B. Lewis
Chairman, President and
Chief Executive Officer

David M. Schneider
Secretary

Charles B. Chokel
Treasurer


Corporate Support Team

Charles B. Chokel
Peter B. Lewis
Bruce W. Marlow
David M. Schneider
Tiona M. Thompson


Senior Managers

Alan R. Bauer
William P. Cadden
G. Edward Combs
John M. Davies
Allan W. Ditchfield
W. Thomas Forrester
Steven B. Gellen
William H. Graves
Michael J. Hanerty
Moira A. Lardakis
Daniel R. Lewis
Robert E. Mathe
Robert J. McMillan
Glenn M. Renwick
Andrew W. Rogacki
David L. Roush
Gregory J. Trapp
Robert T. Williams
David W. Young


Annual Meeting

The Annual Meeting of Shareholders will be held at the offices of The
Progressive Corporation, 6671 Beta Drive, Mayfield Village, Ohio 44143 on April
26, 1996, at 10:00 a.m. There were 4,781 shareholders of record on December 31,
1995.


Principal Office

The principal office of The Progressive Corporation is at 6300 Wilson Mills
Road, Mayfield Village, Ohio 44143

World Wide Web Address: http://www.auto-insurance.com

Toll-free Telephone Numbers

For assistance after an accident or to report a loss, 24 hours a day, 7 days a
week, call: 1-800-274-4499

For Progressive's smart new way to shop for auto insurance, available 24 hours a
day, 7 days a week, call: 1 800 AUTO PRO(R) (1-800-288-6776)

For 24 Hour Policy Service, call: 1-800-888-7764


Transfer Agent and Registrar

If you have questions about your Common or Preferred Shares accounts, write or
call: Corporate Trust Customer Service, National City Bank, 1900 East Ninth
Street, Cleveland, Ohio 44114. Phone: 800-622-6757


Counsel

Baker & Hostetler, Cleveland, Ohio


Common and Preferred Shares

The Progressive Corporation's Common Shares (symbol PGR) and 9 3/8% Serial
Preferred Shares, Series A (symbol PGRPrA) are traded on the New York Stock
Exchange. Dividends are customarily paid on the last day of each quarter.


Interim Reporting

The Progressive Corporation is no longer distributing quarterly shareholders'
reports. To hear the text of the latest earnings release, receive key financial
information for the past several quarters, or receive dividend and other
information, shareholders can call 800-879-PROG. This toll-free shareholder
services line is available 24 hours a day, 7 days a week. Such information is
also available from the Company's internet site: http://www.auto-insurance.com


Investor Relations

Any shareholder wishing to receive public financial information on the Company
may write or call: The Progressive Corporation, Investor Relations, 6300 Wilson
Mills Road, Box E61, Mayfield Village, Ohio 44143. Phone: 216-446-2851


Credits

Design: Nesnadny + Schwartz, Cleveland + New York + Toronto
Artwork: Teun Hocks. All pieces are "Untitled," oil on toned silverprints.
Courtesy P.P.O.W., Inc., New York and Torch Gallery, Amsterdam.
Printing: Fortran Printing Inc., Cleveland


Printed on Recycled Paper


<PAGE>   1
                                                                      EXHIBIT 21

SUBSIDIARIES OF THE PROGRESSIVE CORPORATION



<TABLE>
<CAPTION>
                                                               Jurisdiction
Name of Subsidiary                                             of Incorporation
- ------------------                                             ----------------

<S>                                                            <C>    
Airy Insurance Center, Inc.                                    Pennsylvania
Allied Insurance Agency, Inc.                                  Ohio
Classic Insurance Company                                      Wisconsin
Express Quote Services, Inc.                                   Florida
Garden Sun Insurance Services, Inc.                            Hawaii
Gold Key Insurance Agency                                      California
Greenberg Financial Insurance Services, Inc.                   California
Halcyon Insurance Company                                      Ohio
Husky Sun Insurance Services, Inc.                             Washington
Insurance Confirmation Services, Inc.                          Delaware
Lakeside Insurance Agency, Inc.                                Ohio
Maryland Auto Insurance Solutions, Inc.                        Maryland
Mountain Laurel Assurance Company                              Pennsylvania
Mountainside Insurance Agency, Inc.                            Colorado
National Continental Insurance Company                         New York
Pacific Motor Club                                             California
Paloverde Insurance Company of Arizona                         Arizona
PCIC Canada Holdings, Ltd.                                     Canada
     Progressive Casualty Insurance Company of Canada          Canada
Progny Agency, Inc.                                            New York
Progressive Adjusting Company, Inc.                            Ohio
Progressive American Insurance Company                         Florida
     Bayside Underwriters Insurance Agency, Inc.               Florida
     Progressive Gulf Insurance Company                        Mississippi
Progressive American Life Insurance Company                    Ohio
     Progressive Life Insurance, Ltd.                          Turks & Caicos Islands
Progressive Bayside Insurance Company                          Florida
Progressive Casualty Insurance Company                         Ohio
     PC Investment Company                                     Delaware
         Auto Pro Insurance Company                            Florida
         Marathon Insurance Company                            California
         Ohana Insurance Company of Hawaii, Inc.               Hawaii
         Preferred Consumers Insurance Company                 Florida
         Progressive Express Insurance Company                 Florida
         Progressive Indemnity Insurance Company               Louisiana
         Progressive Michigan Insurance Company                Michigan
         Progressive Security Insurance Company                Louisiana
         Progressive Value Insurance Company                   Louisiana
     Progressive Specialty Insurance Company                   Ohio
Progressive Insurance Agency, Inc.                             Ohio
Progressive Investment Company, Inc.                           Delaware
Progressive Max Insurance Company                              Ohio
Progressive Mountain Insurance Company                         Colorado
Progressive Northeastern Insurance Company                     New York
Progressive Northern Insurance Company                         Wisconsin
     Progressive Premier Insurance Company of Illinois         Illinois
     Progressive Universal Insurance Company of Illinois       Illinois
Progressive Northwestern Insurance Company                     Washington
Progressive Partners, Inc.                                     New York
Progressive Preferred Insurance Company                        Ohio
Progressive Premium Budget, Inc.                               Ohio
Progressive Southeastern Insurance Company                     Florida
Pro-West Insurance Company                                     California
Silver Key Insurance Agency, Inc.                              Nevada
Tampa Insurance Services, Inc.                                 Florida
The Paradyme Corporation                                       Ohio
     United Financial Insurance Agency, Inc.                   Ohio
     United Financial Insurance Agency of Washington, Inc.     Washington
The Progressive Agency, Inc.                                   Virginia
Transportation Recoveries, Inc.                                Ohio
United Financial Adjusting Company                             Ohio
United Financial Casualty Company                              Missouri
Village Transport Corp.                                        Delaware
Wilson Mills Land Co.                                          Ohio
</TABLE>



Each subsidiary is wholly owned by its parent.



                                       2










<PAGE>   1
                                                                    EXHIBIT 24

                               POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that I hereby constitute and appoint
Peter B. Lewis, David M. Schneider, Dane A. Shrallow and Michael R. Uth, and
each of them, my true and lawful attorneys-in-fact and agents, with full power
of substitution and resubstitution, for me and in my name, place and stead, in
any and all capacities, to sign and file with the Securities and Exchange
Commission the Annual Report on Form 10-K of The Progressive Corporation for
the year 1995, and any and all amendments relating thereto and other documents
in connection therewith, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and
thing necessary and requisite to be done in connection with the foregoing, as
fully to all intents and purposes as I might or could do in person, hereby
ratifying and confirming all that said attorneys-in-fact and agents, or any of
them, or their respective substitutes, may lawfully do or cause to be done by
virtue hereof.

         IN WITNESS WHEREOF, I have hereunto subscribed my name in the
capacity(ies) set forth below this 5th day of March, 1996.


                                                   Position(s) with
Signature                                          The Progressive Corporation
- ---------                                          ---------------------------

/s/ Paul B. Sigler
____________________________
Paul B. Sigler                                     Director
<PAGE>   2
                               POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that I hereby constitute and appoint
Peter B. Lewis, David M. Schneider, Dane A. Shrallow and Michael R. Uth, and
each of them, my true and lawful attorneys-in-fact and agents, with full power
of substitution and resubstitution, for me and in my name, place and stead, in
any and all capacities, to sign and file with the Securities and Exchange
Commission the Annual Report on Form 10-K of The Progressive Corporation for
the year 1995, and any and all amendments relating thereto and other documents
in connection therewith, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and
thing necessary and requisite to be done in connection with the foregoing, as
fully to all intents and purposes as I might or could do in person, hereby
ratifying and confirming all that said attorneys-in-fact and agents, or any of
them, or their respective substitutes, may lawfully do or cause to be done by
virtue hereof.

         IN WITNESS WHEREOF, I have hereunto subscribed my name in the
capacity(ies) set forth below this 26th day of February, 1996.


                                                   Position(s) with
Signature                                          The Progressive Corporation
- ---------                                          ----------------------------

/s/ Norman S. Matthews
____________________________
Norman S. Matthews                                 Director
<PAGE>   3
                               POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that I hereby constitute and appoint
Peter B. Lewis, David M. Schneider, Dane A. Shrallow and Michael R. Uth, and
each of them, my true and lawful attorneys-in-fact and agents, with full power
of substitution and resubstitution, for me and in my name, place and stead, in
any and all capacities, to sign and file with the Securities and Exchange
Commission the Annual Report on Form 10-K of The Progressive Corporation for
the year 1995, and any and all amendments relating thereto and other documents
in connection therewith, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and
thing necessary and requisite to be done in connection with the foregoing, as
fully to all intents and purposes as I might or could do in person, hereby
ratifying and confirming all that said attorneys-in-fact and agents, or any of
them, or their respective substitutes, may lawfully do or cause to be done by
virtue hereof.

         IN WITNESS WHEREOF, I have hereunto subscribed my name in the
capacity(ies) set forth below this 26th day of February, 1996.


                                                   Position(s) with
Signature                                          The Progressive Corporation
- ---------                                          ---------------------------

/s/ Janet M. Hill
____________________________
Janet M. Hill                                      Director
<PAGE>   4
                               POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that I hereby constitute and appoint
Peter B. Lewis, David M. Schneider, Dane A. Shrallow and Michael R. Uth, and
each of them, my true and lawful attorneys-in-fact and agents, with full power
of substitution and resubstitution, for me and in my name, place and stead, in
any and all capacities, to sign and file with the Securities and Exchange
Commission the Annual Report on Form 10-K of The Progressive Corporation for
the year 1995, and any and all amendments relating thereto and other documents
in connection therewith, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and
thing necessary and requisite to be done in connection with the foregoing, as
fully to all intents and purposes as I might or could do in person, hereby
ratifying and confirming all that said attorneys-in-fact and agents, or any of
them, or their respective substitutes, may lawfully do or cause to be done by
virtue hereof.

         IN WITNESS WHEREOF, I have hereunto subscribed my name in the
capacity(ies) set forth below this 26th day of February, 1996.


                                                   Position(s) with
Signature                                          The Progressive Corporation
- ---------                                          ---------------------------

/s/ Milton N. Allen
____________________________
Milton N. Allen                                    Director
<PAGE>   5
                               POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that I hereby constitute and appoint
Peter B. Lewis, David M. Schneider, Dane A. Shrallow and Michael R. Uth, and
each of them, my true and lawful attorneys-in-fact and agents, with full power
of substitution and resubstitution, for me and in my name, place and stead, in
any and all capacities, to sign and file with the Securities and Exchange
Commission the Annual Report on Form 10-K of The Progressive Corporation for
the year 1995, and any and all amendments relating thereto and other documents
in connection therewith, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and
thing necessary and requisite to be done in connection with the foregoing, as
fully to all intents and purposes as I might or could do in person, hereby
ratifying and confirming all that said attorneys-in-fact and agents, or any of
them, or their respective substitutes, may lawfully do or cause to be done by
virtue hereof.

         IN WITNESS WHEREOF, I have hereunto subscribed my name in the
capacity(ies) set forth below this 26th day of February, 1996.


                                                   Position(s) with
Signature                                          The Progressive Corporation
- ---------                                          ---------------------------

/s/ B. Charles Ames
____________________________
B. Charles Ames                                    Director
<PAGE>   6
                               POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that I hereby constitute and appoint
Peter B. Lewis, David M. Schneider, Dane A. Shrallow and Michael R. Uth, and
each of them, my true and lawful attorneys-in-fact and agents, with full power
of substitution and resubstitution, for me and in my name, place and stead, in
any and all capacities, to sign and file with the Securities and Exchange
Commission the Annual Report on Form 10-K of The Progressive Corporation for
the year 1995, and any and all amendments relating thereto and other documents
in connection therewith, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and
thing necessary and requisite to be done in connection with the foregoing, as
fully to all intents and purposes as I might or could do in person, hereby
ratifying and confirming all that said attorneys-in-fact and agents, or any of
them, or their respective substitutes, may lawfully do or cause to be done by
virtue hereof.

         IN WITNESS WHEREOF, I have hereunto subscribed my name in the
capacity(ies) set forth below this 26th day of February, 1996.


                                                   Position(s) with
Signature                                          The Progressive Corporation
- ---------                                          ---------------------------

/s/ Donald B. Shackelford
____________________________
Donald B. Shackelford                              Director
<PAGE>   7
                               POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that I hereby constitute and appoint
Peter B. Lewis, David M. Schneider, Dane A. Shrallow and Michael R. Uth, and
each of them, my true and lawful attorneys-in-fact and agents, with full power
of substitution and resubstitution, for me and in my name, place and stead, in
any and all capacities, to sign and file with the Securities and Exchange
Commission the Annual Report on Form 10-K of The Progressive Corporation for
the year 1995, and any and all amendments relating thereto and other documents
in connection therewith, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and
thing necessary and requisite to be done in connection with the foregoing, as
fully to all intents and purposes as I might or could do in person, hereby
ratifying and confirming all that said attorneys-in-fact and agents, or any of
them, or their respective substitutes, may lawfully do or cause to be done by
virtue hereof.

         IN WITNESS WHEREOF, I have hereunto subscribed my name in the
capacity(ies) set forth below this 26th day of February, 1996.


                                                   Position(s) with
Signature                                          The Progressive Corporation
- ---------                                          ---------------------------

/s/ Stephen R. Hardis
____________________________
Stephen R. Hardis                                  Director

<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This schedule contains summary financial information extracted from the
consolidated balance sheets and statements of income and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1000
<CURRENCY> U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<EXCHANGE-RATE>                                      1
<DEBT-HELD-FOR-SALE>                         2,772,900
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     692,300
<MORTGAGE>                                           0
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                               3,768,000
<CASH>                                          16,200
<RECOVER-REINSURE>                             338,100
<DEFERRED-ACQUISITION>                         181,900
<TOTAL-ASSETS>                               5,352,500
<POLICY-LOSSES>                              1,610,500
<UNEARNED-PREMIUMS>                          1,209,600
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                                0
<NOTES-PAYABLE>                                675,900
                                0
                                     83,600
<COMMON>                                        72,100
<OTHER-SE>                                   1,320,100
<TOTAL-LIABILITY-AND-EQUITY>                 5,352,500
                                   2,727,200
<INVESTMENT-INCOME>                            191,000
<INVESTMENT-GAINS>                              46,700
<OTHER-INCOME>                                  38,900
<BENEFITS>                                   1,943,800
<UNDERWRITING-AMORTIZATION>                    459,600
<UNDERWRITING-OTHER>                           167,200
<INCOME-PRETAX>                                345,900
<INCOME-TAX>                                    95,400
<INCOME-CONTINUING>                            250,500
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   250,500
<EPS-PRIMARY>                                     3.26
<EPS-DILUTED>                                     3.24
<RESERVE-OPEN>                               1,098,700
<PROVISION-CURRENT>                          2,002,100
<PROVISION-PRIOR>                             (56,600)
<PAYMENTS-CURRENT>                           1,204,500
<PAYMENTS-PRIOR>                               525,300
<RESERVE-CLOSE>                              1,314,400
<CUMULATIVE-DEFICIENCY>                       (56,600)
        

</TABLE>

<PAGE>   1
                                                                    EXHIBIT 28

Form 2 ANNUAL STATEMENT FOR THE YEAR 1995 OF THE PROGRESSIVE INSURANCE GROUP

               SCHEDULE P - ANALYSIS OF LOSSES AND LOSS EXPENSES

Notes to Schedule P
1. The Parts of Schedule P:
    Part 1 - Detailed information on losses and loss expenses.
    Part 2 - History on incurred losses and allocated expenses.
    Part 3 - History of loss and allocated expense payments.
    Part 4 - History of bulk and incurred but not reported reserves.
    Part 5 - History of claims.
    Part 6 - History of premiums earned.
    Part 7 - History of loss sensitive contracts.
    Schedule P Interrogatories.
2. Lines of business A through M, R and S are groupings of the lines of business
   used on the state page.

3. Reinsurance A, B, C, and D (lines N to Q) are:
    Reinsurance A = nonproportional property (1988 and subsequent)
    Reinsurance B = nonproportional liability (1988 and subsequent)
    Reinsurance C = financial lines (1988 and subsequent)
    Reinsurance D = old Schedule 0 line 30 (1987 and prior)



                          SCHEDULE P-PART 1-SUMMARY

 (000 omitted)

<TABLE>
<CAPTION>
_________________________________________________________________________________________________________________
|      1      |              Premiums Earned            |          Loss and Loss Expense Payments               | 
|             |_________________________________________|_______________________________________________________|
|             |      2      |      3      |      4      |                           |       Allocated Loss      |
|  Years In   |             |             |             |        Loss Payments      |      Expense Payments     |
|    Which    |             |             |             |___________________________|___________________________|
|Premiums Were|             |             |             |      5      |      6      |      7      |      8      |
| Earned and  |   Direct    |             |             |   Direct    |             |   Direct    |             |
| Losses Were |     and     |             |     Net     |     and     |             |     and     |             |
|  Incurred   |   Assumed   |    Ceded    |(Cols. 2 - 3)|   Assumed   |    Ceded    |   Assumed   |    Ceded    |
|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|
<S>             <C>          <C>            <C>            <C>          <C>           <C>           <C>                       
|  1. Prior...|   X X X X   |   X X X X   |   X X X X   |       1,145 |         (66)|         866 |         583 |
|  2. 1986....|     726,141 |      42,619 |     683,522 |     324,470 |      14,913 |      21,635 |       1,093 |
|  3. 1987....|   1,066,680 |      64,496 |   1,002,184 |     484,699 |      31,664 |      30,535 |       1,378 |
|  4. 1988....|   1,292,530 |      67,431 |   1,225,099 |     652,608 |      44,434 |      37,855 |       1,212 |
|  5. 1989....|   1,357,845 |     109,736 |   1,248,109 |     714,338 |      81,398 |      40,087 |       1,495 |
|  6. 1990....|   1,397,185 |     144,903 |   1,252,282 |     676,262 |      87,987 |      34,178 |       1,906 |
|  7. 1991....|   1,528,677 |     199,174 |   1,329,503 |     749,449 |     114,193 |      33,847 |       3,742 |
|  8. 1992....|   1,579,939 |     195,140 |   1,384,799 |     802,623 |     116,331 |      35,364 |       4,106 |
|  9. 1993....|   1,795,466 |     150,074 |   1,645,392 |     900,709 |      92,074 |      25,431 |       2,626 |
| 10. 1994....|   2,359,681 |     191,788 |   2,167,893 |   1,140,500 |      75,062 |      20,428 |       2,058 |
| 11. 1995    |   2,875,211 |     181,999 |   2,693,212 |   1,077,790 |      37,225 |      10,897 |         777 |
|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|
| 12. Totals  |   X X X X   |   X X X X   |   X X X X   |   7,524,593 |     695,213 |     291,124 |      20,977 |
 ----------------------------------------------------------------------------------------------------------------

</TABLE>


<TABLE>
<CAPTION>
________________________________________________________________________  
|      1      |     Loss and Loss Expense Payments       |      12      | 
|             |_________________________________________ |______________| 
|             |      9      |     10      |      11      |              | 
|  Years In   |             |             |              |              | 
|    Which    |             |             |              |  Number of   | 
|Premiums Were|   Salvage   | Unallocated |    Total     |   Claims     | 
| Earned and  |     and     |    Loss     |   Net Paid   |  Reported-   | 
| Losses Were | Subrogation |   Expense   |(Cols. 5 - 6 +| Direct and   | 
|  Incurred   |  Received   |  Payments   |  7 - 8 + 10) |   Assumed    | 
|_____________|_____________|_____________|______________|______________| 
<S>              <C>          <C>           <C>           <C>             
|  1. Prior...|           0 |           0 |       1,494  |   X X X X    | 
|  2. 1986....|      19,402 |      40,956 |     371,056  |   X X X X    | 
|  3. 1987....|      25,211 |      66,817 |     549,009  |   X X X X    | 
|  4. 1988....|      77,836 |      95,310 |     740,128  |   X X X X    | 
|  5. 1989....|      79,531 |     108,825 |     780,357  |   X X X X    | 
|  6. 1990....|      71,037 |     120,415 |     740,962  |   X X X X    | 
|  7. 1991....|      71,260 |     141,623 |     806,983  |   X X X X    | 
|  8. 1992....|      54,504 |     115,342 |     832,893  |   X X X X    | 
|  9. 1993....|      47,962 |     129,868 |     961,308  |   X X X X    | 
| 10. 1994....|      90,785 |     161,084 |   1,244,892  |   X X X X    | 
| 11. 1995    |      48,279 |     153,906 |   1,204,590  |   X X X X    | 
|_____________|_____________|_____________|______________|______________| 
| 12. Totals  |     585,807 |   1,134,145 |   8,233,672  |   X X X X    | 
 ------------------------------------------------------------------------ 


</TABLE>

<TABLE>
<CAPTION>


 _____________________________________________________________________________________________________________________________
|             |                     Losses Unpaid                     |             Allocated Loss Expenses Unpaid            |
|             |_______________________________________________________|_______________________________________________________|
|  Years In   |          Case Basis       |         Bulk + IBNR       |          Case Basis       |         Bulk + IBNR       |
|    Which    |___________________________|___________________________|___________________________|___________________________|
|Premiums Were|     13      |     14      |     15      |     16      |     17      |     18      |     19      |     20      |
| Earned and  |   Direct    |             |   Direct    |             |   Direct    |             |   Direct    |             |
| Losses Were |     and     |             |     and     |             |     and     |             |     and     |             |
|  Incurred   |   Assumed   |    Ceded    |   Assumed   |    Ceded    |   Assumed   |    Ceded    |   Assumed   |    Ceded    |
|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|
 <S>             <C>          <C>          <C>            <C>           <C>          <C>           <C>           <C>
|  1. Prior...|      11,975 |       2,592 |      14,611 |       5,013 |       3,110 |       1,150 |       2,320 |           0 |
|  2. 1986....|         206 |           1 |           0 |           0 |          24 |           0 |           0 |           0 |
|  3. 1987....|         605 |         367 |         160 |          72 |          80 |           1 |          20 |          14 |
|  4. 1988....|       5,880 |       1,406 |         160 |          72 |         248 |          10 |          20 |          14 |
|  5. 1989....|       9,052 |       2,634 |       2,951 |          72 |         957 |          83 |          20 |          14 |
|  6. 1990....|      12,727 |       3,531 |       3,356 |         560 |       1,312 |         110 |         229 |          30 |
|  7. 1991....|      37,521 |      15,047 |       4,602 |       1,371 |       3,280 |         357 |         314 |          55 |
|  8. 1992....|      62,414 |      24,140 |      13,061 |       5,867 |       7,127 |         902 |       1,744 |         632 |
|  9. 1993....|     107,646 |      35,199 |      23,047 |       8,604 |      15,092 |       1,556 |       2,766 |         899 |
| 10. 1994....|     236,644 |      53,763 |      54,069 |      17,396 |      30,083 |       2,623 |       6,146 |       2,063 |
| 11. 1995    |     597,115 |      68,599 |     164,332 |      32,238 |      57,211 |       3,653 |      18,100 |       2,253 |
|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|
| 12. Totals  |   1,081,786 |     207,279 |     280,348 |      71,265 |     118,525 |      10,446 |      31,680 |       5,974 |
 ------------------------------------------------------------------------------------------------------------------------------

</TABLE>


<TABLE>
<CAPTION>

                                                                          
 _______________________________________________________________________  
|             |    21      |      22      |     23       |      24      | 
|             |            |              |              |              |
|  Years In   |            |              |              |              | 
|    Which    |            |              |              |  Number of   | 
|Premiums Were|  Salvage   | Unallocated  |    Total     |   Claims     | 
| Earned and  |    and     |    Loss      |  Net Losses  | Outstanding- | 
| Losses Were |Subrogation |  Expenses    | and Expenses | Direct and   | 
|  Incurred   |Anticipated |   Unpaid     |    Unpaid    |   Assumed    | 
|_____________|____________|______________|______________|______________| 
| <S>             <C>           <C>           <C>           <C>         |
|  1. Prior...|          0 |           0  |      23,261  |   X X X X    |      
|  2. 1986....|          0 |           2  |         231  |   X X X X    | 
|  3. 1987....|         46 |          16  |         427  |   X X X X    | 
|  4. 1988....|      1,409 |          54  |       4,861  |   X X X X    | 
|  5. 1989....|        629 |         149  |      10,326  |   X X X X    | 
|  6. 1990....|      3,742 |         285  |      13,678  |   X X X X    | 
|  7. 1991....|      2,450 |         804  |      29,691  |   X X X X    | 
|  8. 1992....|      3,426 |       1,959  |      54,765  |   X X X X    | 
|  9. 1993....|      5,565 |       4,750  |     107,043  |   X X X X    | 
| 10. 1994....|     13,753 |      14,070  |     265,167  |   X X X X    | 
| 11. 1995    |     69,354 |      56,496  |     786,511  |   X X X X    | 
|_____________|____________|______________|______________|______________| 
| 12. Totals  |    100,374 |      78,585  |   1,295,961  |   X X X X    | 
 ------------------------------------------------------------------------ 

</TABLE>


<TABLE>
<CAPTION>                                                                          
                                                                          

 ______________________________________________________________________________________________________________________________
|             |                                         |    Loss and Loss Expense Percentage     |     Discount for Time     |
|             | Total Losses and Loss Expenses Incurred |       (Incurred/Premiums Earned)        |      Value of Money       |
|  Years In   |_________________________________________|_________________________________________|___________________________|
|    Which    |     25      |     26      |     27      |     28      |     29      |     30      |     31      |     32      |
|Premiums Were|             |             |             |             |             |             |             |             |
| Earned and  |   Direct    |             |             |   Direct    |             |             |             |             |
| Losses Were |     and     |             |             |     and     |             |             |             |    Loss     |
|  Incurred   |   Assumed   |    Ceded    |     Net     |   Assumed   |    Ceded    |     Net     |    Loss     |   Expense   |
|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|
|<S>            <C>           <C>           <C>          <C>           <C>           <C>           <C>           <C>          |
|  1. Prior...|   X X X X   |   X X X X   |   X X X X   |   X X X X   |   X X X X   |   X X X X   |           0 |           0 |
|  2. 1986....|     387,294 |      16,007 |     371,287 |        53.3 |        37.6 |        54.3 |           0 |           0 |
|  3. 1987....|     582,932 |      33,496 |     549,436 |        54.6 |        51.9 |        54.8 |           0 |           0 |
|  4. 1988....|     792,136 |      47,147 |     744,989 |        61.3 |        69.9 |        60.8 |           0 |           0 |
|  5. 1989....|     876,380 |      85,697 |     790,683 |        64.5 |        78.1 |        63.4 |           0 |           0 |
|  6. 1990....|     848,764 |      94,123 |     754,640 |        60.7 |        65.0 |        60.3 |           0 |           0 |
|  7. 1991....|     971,440 |     134,766 |     836,674 |        63.5 |        67.7 |        62.9 |           0 |           0 |
|  8. 1992....|   1,039,636 |     151,978 |     887,658 |        65.8 |        77.9 |        64.1 |           0 |           0 |
|  9. 1993....|   1,209,308 |     140,957 |   1,068,351 |        67.4 |        93.9 |        64.9 |           0 |           0 |
| 10. 1994....|   1,663,025 |     152,966 |   1,510,059 |        70.5 |        79.8 |        69.7 |           0 |           0 |
| 11. 1995    |   2,135,847 |     144,746 |   1,991,101 |        74.3 |        79.5 |        73.9 |           0 |           0 |
|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|_____________|
| 12. Totals  |   X X X X   |   X X X X   |   X X X X   |   X X X X   |   X X X X   |   X X X X   |           0 |           0 |
 ------------------------------------------------------------------------------------------------------------------------------


</TABLE>










<TABLE>
<CAPTION>

 _________________________________________________________
|             |    33       |  Net Balance Sheet Reserves |
|             |             |        After Discount       |
|  Years In   |             |_____________________________|
|    Which    |             |     34       |              |
|Premiums Were|Inter-Company|              |     35       |
| Earned and  |  Pooling    |              |    Loss      |
| Losses Were |articipation |    Losses    |  Expenses    |
|  Incurred   |Percentage   |    Unpaid    |   Unpaid     |
|_____________|_____________|______________|______________|
|<S>           <C>           <C>            <C>           |
|  1. Prior...|  X X X X    |      18,981  |       4,280  |
|  2. 1986....|             |         205  |          26  |
|  3. 1987....|             |         326  |         101  |
|  4. 1988....|             |       4,563  |         298  |
|  5. 1989....|             |       9,297  |       1,029  |
|  6. 1990....|             |      11,992  |       1,686  |
|  7. 1991....|             |      25,705  |       3,986  |
|  8. 1992....|             |      45,468  |       9,296  |
|  9. 1993....|             |      86,890  |      20,154  |
| 10. 1994....|             |     219,554  |      45,613  |
| 11. 1995    |             |     660,609  |     125,902  |
|_____________|_____________|______________|______________|
| 12. Totals  |  X X X X    |   1,083,590  |     212,371  |
 -------------------------------------------------------- 


</TABLE>





<PAGE>   2
Form 2 ANNUAL STATEMENT FOR THE YEAR 1995 OF THE PROGRESSIVE INSURANCE GROUP

                                                   SCHEDULE P - PART 2 - SUMMARY
<TABLE>
<CAPTION>
___________________________________________________________________________________________________________________________ 
|        1        |            INCURRED LOSSES AND ALLOCATED EXPENSES REPORTED AT YEAR END (000 OMITTED)                   |
|                 |________________________________________________________________________________________________________|
|                 |      2      |     3      |     4      |     5      |     6      |     7      |     8      |     9      |
|                 |             |            |            |            |            |            |            |            |
|                 |             |            |            |            |            |            |            |            |
|      Years      |             |            |            |            |            |            |            |            |
|    in Which     |             |            |            |            |            |            |            |            |
|   Losses Were   |             |            |            |            |            |            |            |            |
|    Incurred     |     1986    |    1987    |    1988    |    1989    |    1990    |    1991    |    1992    |    1993    |
|_________________|_____________|____________|____________|____________|____________|____________|____________|____________|
<S>                <C>           <C>           <C>          <C>          <C>          <C>           <C>         <C>            
|                 |             |            |            |            |            |            |            |            |
|  1. Prior.......|     118,280 |    111,748 |     99,298 |     97,101 |     93,511 |     94,320 |     95,322 |     96,844 |
|  2. 1986........|     382,994 |    353,616 |    351,417 |    340,706 |    334,564 |    331,385 |    330,779 |    330,825 |
|  3. 1987........|   X X X X   |    555,993 |    524,333 |    504,689 |    492,954 |    490,684 |    485,339 |    484,182 |
|  4. 1988........|   X X X X   |  X X X X   |    719,839 |    684,469 |    663,722 |    666,604 |    663,150 |    664,095 |
|  5. 1989........|   X X X X   |  X X X X   |  X X X X   |    786,249 |    734,190 |    710,990 |    704,871 |    700,038 |
|  6. 1990........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |    751,597 |    692,671 |    676,616 |    663,002 |
|  7. 1991........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |    792,930 |    753,500 |    725,991 |
|  8. 1992........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |    900,892 |    833,470 |
|  9. 1993........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  1,013,519 |
| 10. 1994........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |
| 11. 1995        |   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |
 ___________________________________________________________________________________________________________________________
</TABLE>
<TABLE>    
<CAPTION>  
________________________________________________________________________             
|                 |    INCURRED LOSSES AND |                           |
|                 |   ALLOCATED EXPENSES   |                           |
|                 |         REPORTED       |                           |
|                 |       AT YEAR END      |                           |
|        1        |       (000 OMITTED)    |        DEVELOPMENT        |
|                 |________________________|___________________________|
|                 |    10     |     11     |     12      |     13      |
|                 |           |            |             |             |
|                 |           |            |             |             |
|      Years      |           |            |             |             |
|    in Which     |           |            |             |             |
|   Losses Were   |           |            |    One      |    Two      |
|    Incurred     |   1994    |    1995    |    Year     |    Year     |
|_________________|___________|____________|_____________|_____________|
<S>                 <C>         <C>          <C>           <C>
|                 |           |            |             |             |
|  1. Prior.......|   105,962 |    106,934 |         972 |      10,090 |
|  2. 1986........|   330,330 |    330,329 |          (1)|        (496)|
|  3. 1987........|   483,999 |    482,603 |      (1,396)|      (1,579)|
|  4. 1988........|   657,166 |    649,625 |      (7,541)|     (14,470)|
|  5. 1989........|   681,839 |    681,709 |        (130)|     (18,329)|
|  6. 1990........|   644,228 |    633,940 |     (10,288)|     (29,062)|
|  7. 1991........|   695,730 |    694,246 |      (1,484)|     (31,745)|
|  8. 1992........|   783,533 |    770,357 |     (13,177)|     (63,114)|
|  9. 1993........|   940,668 |    933,734 |      (6,934)|     (79,785)|
| 10. 1994........| 1,363,711 |  1,334,905 |     (28,806)|   X X X X   |
| 11. 1995        | X X X X   |  1,780,699 |   X X X X   |   X X X X   |
 __________________________________________|_____________|_____________|
                              | 12. Totals |     (68,785)|    (228,489)|
                              |________________________________________|
</TABLE>

                                                   SCHEDULE P - PART 3 - SUMMARY
<TABLE>
<CAPTION>
___________________________________________________________________________________________________________________________ 
|        1        |                CUMULATIVE PAID LOSSES AND ALLOCATED EXPENSES AT YEAR END (000 OMITTED)                 |   
|                 |________________________________________________________________________________________________________|
|                 |      2      |     3      |     4      |     5      |     6      |     7      |     8      |     9      |
|                 |             |            |            |            |            |            |            |            |
|                 |             |            |            |            |            |            |            |            |
|      Years      |             |            |            |            |            |            |            |            |
|    in Which     |             |            |            |            |            |            |            |            |
|   Losses Were   |             |            |            |            |            |            |            |            |
|    Incurred     |     1986    |    1987    |    1988    |    1989    |    1990    |    1991    |    1992    |    1993    |
|_________________|_____________|____________|____________|____________|____________|____________|____________|____________|
<S>               <C> <C>          <C>          <C>          <C>          <C>          <C>          <C>          <C>        
|  1. Prior.......|     000     |     45,159 |     67,661 |     77,942 |     84,668 |     87,427 |     90,599 |     91,152 |
|  2. 1986........|     168,353 |    255,882 |    291,744 |    312,656 |    322,815 |    326,820 |    328,152 |    328,815 |
|  3. 1987........|   X X X X   |    240,199 |    360,939 |    420,316 |    447,789 |    467,599 |    476,252 |    480,425 |
|  4. 1988........|   X X X X   |  X X X X   |    318,747 |    482,587 |    545,480 |    582,880 |    617,027 |    636,778 |
|  5. 1989........|   X X X X   |  X X X X   |  X X X X   |    362,510 |    521,039 |    595,914 |    636,386 |    657,870 |
|  6. 1990........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |    354,849 |    499,445 |    569,700 |    598,833 |
|  7. 1991........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |    369,194 |    533,684 |    614,888 |
|  8. 1992........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |    415,371 |    597,616 |
|  9. 1993........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |    513,910 |
| 10. 1994........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |
| 11. 1995        |   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |
 ---------------------------------------------------------------------------------------------------------------------------
                                                                                                                            
</TABLE>

<TABLE>    
<CAPTION>  
 ______________________________________________________________________                                               
|                 | CUMULATIVE PAID LOSSES |             |             |
|                 | AND ALLOCATED EXPENSES |             |             |
|        1        |     AT YEAR END        |             |             |      
|                 |    (000 OMITTED)       |     12      |     13      |          
|_________________|___________|____________|_____________|_____________|
|                 |    10     |     11     |             |             |
|                 |           |            |             |  Number of  |
|                 |           |            |  Number of  |   Claims    |
|      Years      |           |            |   Claims    |   Closed    |
|    in Which     |           |            |   Closed    |   Without   |
|   Losses Were   |           |            |  With Loss  |    Loss     |
|    Incurred     |   1994    |    1995    |   Payment   |   Payment   |
|_________________|___________|____________|_____________|_____________|
<S>                <C>          <C>          <C>          <C>      
|  1. Prior.......|    82,179 |     83,673 |   X X X X   |   X X X X   |
|  2. 1986........|   329,711 |    330,100 |   X X X X   |   X X X X   |
|  3. 1987........|   481,860 |    482,192 |   X X X X   |   X X X X   |
|  4. 1988........|   646,867 |    644,818 |   X X X X   |   X X X X   |
|  5. 1989........|   667,611 |    671,532 |   X X X X   |   X X X X   |
|  6. 1990........|   612,925 |    620,547 |   X X X X   |   X X X X   |
|  7. 1991........|   646,936 |    665,359 |   X X X X   |   X X X X   |
|  8. 1992........|   679,065 |    717,551 |   X X X X   |   X X X X   |
|  9. 1993........|   746,587 |    831,440 |   X X X X   |   X X X X   |
| 10. 1994........|   770,113 |  1,083,808 |   X X X X   |   X X X X   |
| 11. 1995        | X X X X   |  1,050,684 |   X X X X   |   X X X X   |
 ---------------------------------------------------------------------- 

</TABLE>
                                                   SCHEDULE P - PART 4 - SUMMARY

<TABLE>
<CAPTION>
____________________________________________________________________________________________________________________________
|        1        | BULK AND INCURRED BUT NOT REPORTED RESERVES ON LOSSES AND ALLOCATED EXPENSES AT YEAR END (000 OMITTED) | 
|                 |________________________________________________________________________________________________________|
|                 |      2      |     3      |     4      |     5      |     6      |     7      |     8      |     9      |
|                 |             |            |            |            |            |            |            |            |
|                 |             |            |            |            |            |            |            |            |
|      Years      |             |            |            |            |            |            |            |            |
|    in Which     |             |            |            |            |            |            |            |            |
|   Losses Were   |             |            |            |            |            |            |            |            |
|    Incurred     |     1986    |    1987    |    1988    |    1989    |    1990    |    1991    |    1992    |    1993    |
|_________________|_____________|____________|____________|____________|____________|____________|____________|____________|
<S>               <C>           <C>          <C>          <C>          <C>          <C>          <C>          <C>          
|                 |             |            |            |            |            |            |            |            |
|  1. Prior.......|      41,422 |     28,005 |     11,697 |      7,678 |      1,845 |      1,667 |      1,616 |      1,268 |
|  2. 1986........|      83,987 |     35,929 |     23,115 |     10,239 |      3,162 |          0 |         63 |         36 |
|  3. 1987........|   X X X X   |    126,103 |     57,172 |     31,435 |     13,026 |      4,203 |        178 |        814 |
|  4. 1988........|   X X X X   |  X X X X   |    161,589 |     70,035 |     33,821 |     14,301 |      2,013 |      6,663 |
|  5. 1989........|   X X X X   |  X X X X   |  X X X X   |    179,116 |     62,544 |     27,935 |     15,702 |     14,096 |
|  6. 1990........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |    146,165 |     57,375 |     28,293 |     17,575 |
|  7. 1991........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |    155,871 |     51,534 |     29,932 |
|  8. 1992........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |    151,702 |     54,711 |
|  9. 1993........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |    132,250 |
| 10. 1994........|   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |
| 11. 1995        |   X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |  X X X X   |
 ---------------------------------------------------------------------------------------------------------------------------
</TABLE>

<TABLE>    
<CAPTION>  
____________________________________________
|                 |  BULK AND INCURRED     |                                                                                     
|                 |  BUT NOT REPORTED      |
|                 |  RESERVES ON LOSSES    |
|                 |  AND ALLOCATED EXPENSES| 
|                 |  AT YEAR END           |
|        1        |  (000 OMITTED)         |
|_________________|________________________|
|                 |    10     |     11     |
|                 |           |            |
|                 |           |            |
|      Years      |           |            |
|    in Which     |           |            |
|   Losses Were   |           |            |
|    Incurred     |   1994    |    1995    |
|_________________|___________|____________|
<S>               <C>            <C>
|                 |           |            |
|  1. Prior.......|    10,286 |     11,918 |
|  2. 1986........|         0 |          0 |
|  3. 1987........|         0 |         94 |
|  4. 1988........|        83 |         94 |
|  5. 1989........|       655 |      2,885 |
|  6. 1990........|     5,750 |      2,995 |
|  7. 1991........|     5,420 |      3,490 |
|  8. 1992........|    19,674 |      8,306 |
|  9. 1993........|    32,260 |     16,310 |
| 10. 1994........|   123,230 |     40,757 |
| 11. 1995        | X X X X   |    147,941 |
 ------------------------------------------ 
</TABLE>



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