PROGRESSIVE CORP/OH/
10-Q, 1996-05-01
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 1O-Q

(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934

For the quarterly period ended                March 31, 1996
                               ---------------------------------------------

                                                    or

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from _____________________ to _____________________

Commission File Number                    1-9518
                       ---------------------------------------------

                           THE PROGRESSIVE CORPORATION
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

            Ohio                                              34-0963169
- --------------------------------------------------------------------------------
(State or other jurisdiction of                           (I.R.S. Employer
 incorporation or organization)                            Identification No.)

  6300 Wilson Mills Road, Mayfield Village, Ohio                    44143
- --------------------------------------------------------------------------------
  (Address of principal executive offices)                        (Zip Code)

                                 (216) 461-5000
             ------------------------------------------------------
              (Registrant's telephone number, including area code)

        Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
                                             Yes [X] No [  ]

         Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.

     Common Shares, $1.00 par value: 72,243,975 outstanding at March 31, 1996


<PAGE>   2



                         PART I - FINANCIAL INFORMATION

ITEM 1. Financial Statements.

The Progressive Corporation and Subsidiaries
CONSOLIDATED STATEMENTS OF INCOME
(unaudited)

<TABLE>
<CAPTION>
Three months ended March 31,                                         1996           1995           % Change
- ------------------------------------------------------------------------------------------------------------
(millions - except per share amounts)


<S>                                                               <C>          <C>                      <C>
NET PREMIUMS WRITTEN                                             $810.2        $  686.9                 18
                                                         ===============================


REVENUES
Premiums earned                                                  $732.0        $  624.3                 17
Investment income                                                  52.7            44.8                 18
Net realized gains on security sales                                4.9            15.4                (68)
Service revenues                                                    9.4             9.3                  1
                                                         ------------------------------ 
    Total revenues                                                799.0           693.8                 15
                                                         ------------------------------ 


EXPENSES
Losses and loss adjustment expenses                               525.4           436.9                 20
Policy acquisition costs                                          120.1           106.6                 13
Other underwriting expenses                                        41.0            44.0                 (7)
Investment expenses                                                 1.8             2.1                (14)
Service expenses                                                    9.3             8.4                 11
Interest expense                                                   14.3            14.3                 --
                                                         ------------------------------ 
    Total expenses                                                711.9           612.3                 16
                                                         ------------------------------ 


NET INCOME
Income before income taxes                                         87.1            81.5                  7
Provision for income taxes                                         23.8            20.8                 14
                                                         ------------------------------ 
Net income                                                       $ 63.3        $   60.7                  4
                                                         ============================== 


PER SHARE
    Primary                                                       $  .82       $     .79                 4
    Fully diluted                                                    .82             .79                 4
WEIGHTED NUMBER AVERAGE EQUIVALENT SHARES
    Primary                                                        74.6            74.0                  1
    Fully diluted                                                  74.6            74.1                  1

</TABLE>


See notes to consolidated financial statements.


                                       2
<PAGE>   3



The Progressive Corporation and Subsidiaries
CONSOLIDATED BALANCE SHEETS
(unaudited)
<TABLE>
<CAPTION>
                                                                                      March 31,      December 31,
                                                                    ---------------------------------------------
                                                                             1996          1995              1995
- -----------------------------------------------------------------------------------------------------------------
(millions)
ASSETS
Investments:
Held-to-maturity:
<S>                                                                     <C>            <C>           <C>
    Fixed maturities, at amortized cost (market: $329.0)                $      --      $  321.0      $         --
Available-for-sale:
    Fixed maturities, at market (amortized cost:
         $3,112.1, $2,219.0 and $2,729.5)                                 3,120.4       2,201.8           2,772.9
    Equity securities, at market
         Preferred stocks (cost: $327.9, $286.0 and $379.4)                 329.9         282.5             382.3
         Common stocks (cost: $337.8, $148.4 and $277.6)                    368.6         156.9             310.0
    Short-term investments, at amortized cost
         (market: $248.5, $298.5 and $302.8)                                248.5         298.5             302.8
                                                                    ---------------------------------------------
             Total investments                                            4,067.4       3,260.7           3,768.0
Cash                                                                         13.9          15.2              16.2
Accrued investment income                                                    41.3          36.5              39.8
Premiums receivable, net of allowance
    for doubtful accounts of $19.0, $16.4 and $19.2                         721.9         574.4             649.9
Reinsurance recoverables                                                    333.7         387.7             338.1
Prepaid reinsurance premiums                                                 78.5          77.0              70.5
Deferred acquisition costs                                                  186.2         170.9             181.9
Income taxes                                                                 54.1          88.4              58.3
Property and equipment, net of accumulated
    depreciation of $133.6, $121.4 and $128.7                               165.1         149.2             159.2
Other assets                                                                 24.6          90.9              70.6
                                                                    ---------------------------------------------
                 Total assets                                            $5,686.7      $4,850.9          $5,352.5
                                                                    =============================================


LIABILITIES AND SHAREHOLDERS' EQUITY
Unearned premiums                                                        $1,295.8      $1,093.1          $1,209.6
Loss and loss adjustment expense reserves                                 1,653.8       1,486.0           1,610.5
Policy cancellation reserve                                                  37.5          43.3              40.8
Accounts payable and accrued expenses                                       517.1         310.9             339.9
Funded debt                                                                 675.9         675.7             675.9
                                                                    ---------------------------------------------
             Total liabilities                                            4,180.1       3,609.0           3,876.7
                                                                    ---------------------------------------------
Shareholders' equity:
    9 3/8% Serial Preferred Shares, Series A (issued
         and outstanding, 3.2, 3.5 and 3.4)                                  78.4          85.8              83.6
    Common Shares, $1.00 par value (treasury shares of
         10.9, 11.2 and 11.0)                                                72.2          71.8              72.1
    Paid-in capital                                                         380.0         368.9             374.8
    Net unrealized appreciation (depreciation) on
         investment securities                                               26.6          (7.9)             51.1
    Retained earnings                                                       949.4         723.3             894.2
                                                                    ---------------------------------------------
             Total shareholders' equity                                   1,506.6       1,241.9           1,475.8
                                                                    ---------------------------------------------
                 Total liabilities and shareholders' equity              $5,686.7      $4,850.9          $5,352.5
                                                                    =============================================

</TABLE>


See notes to consolidated financial statements.

                                       3

<PAGE>   4



The Progressive Corporation and Subsidiaries
CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)


<TABLE>
<CAPTION>
Three months ended March 31,                                                             1996         1995
- ----------------------------------------------------------------------------------------------------------
(millions)

CASH FLOWS FROM OPERATING ACTIVITIES
<S>                                                                                     <C>        <C>
    Net income                                                                          $63.3      $  60.7
    Adjustments to reconcile net income to net cash provided by operating
         activities:
             Depreciation and amortization                                                5.2          4.8
             Net realized gains on security sales                                        (4.9)       (15.4)
         Changes in:
                 Unearned premiums                                                       86.2         56.4
                 Loss and loss adjustment expense reserves                               43.3         51.6
                 Accounts payable and accrued expenses                                   29.7        (12.5)
                 Policy cancellation reserve                                             (3.3)        (4.0)
                 Prepaid reinsurance premiums                                            (8.0)         6.2
                 Reinsurance recoverables                                                 4.4         (8.0)
                 Premiums receivable                                                    (72.0)       (32.0)
                 Deferred acquisition costs                                              (4.3)        (9.3)
                 Income taxes                                                            17.3          2.4
                 Other, net                                                               2.2          8.8
                                                                              -----------------------------
                      Net cash provided by operating activities                         159.1         109.7

CASH FLOWS FROM INVESTING ACTIVITIES

    Purchases:
         Available-for-sale: fixed maturities                                        (1,663.8)       (752.9)
                             equity securities                                         (178.8)       (249.8)
    Sales:
         Available-for-sale: fixed maturities                                         1,174.5         510.8
                             equity securities                                          161.2         288.1
    Maturities, paydowns, calls and other:
         Held-to-maturity:  fixed maturities                                               --          16.0
         Available-for-sale: fixed maturities                                            98.8         164.4
                             equity securities                                           17.9           9.1
    Net (purchases) sales of short-term investments                                      54.3         (19.4)
    (Receivable) payable on securities                                                  193.7         (68.9)
    Purchase of property and equipment                                                  (11.1)        (11.6)
                                                                              ------------------------------
                      Net cash used in investing activities                            (153.3)       (114.2)

CASH FLOWS FROM FINANCING ACTIVITIES
    Proceeds from exercise of stock options                                               3.3           6.3
    Tax benefit from exercise of stock options                                            2.4           6.1
    Payments on funded debt                                                               (.1)          (.1)
    Dividends paid to shareholders                                                       (5.9)         (6.0)
    Acquisition of treasury shares                                                       (7.8)           --
                                                                              ------------------------------
                      Net cash provided by (used in) financing activities                (8.1)          6.3
                                                                              ------------------------------
Increase (decrease) in cash                                                              (2.3)          1.8
    Cash, January 1                                                                      16.2          13.4
                                                                              ------------------------------
    Cash, March 31                                                                      $13.9       $  15.2
                                                                              ==============================
</TABLE>

See notes to consolidated financial statements.


                                       4
<PAGE>   5



The Progressive Corporation and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)


          NOTE 1 Supplemental Cash Flow Information -- The Company paid income
taxes of $0 and $6.5 million for the periods ended March 31, 1996 and 1995,
respectively. Total interest paid was $6.6 million for both periods which ended
March 31, 1996 and 1995, respectively.

          NOTE 2 Funded debt at March 31 consisted of:

<TABLE>
<CAPTION>
                                                         1996                                          1995
                                          --------------------------------              --------------------------------
                                                                    Market                                        Market
                                                 Cost                Value                     Cost               Value
                                          -----------           ----------              -----------          -----------
<S>                                            <C>                  <C>                      <C>                  <C>
6.60% Notes                                    $198.7               $195.3                   $198.6               $182.5

7% Notes                                        148.3                142.5                    148.2                130.8

8 3/4% Notes                                     29.3                 32.0                     29.1                 31.2

10% Notes                                       149.5                170.5                    149.4                165.3

10 1/8% Subordinated Notes                      149.4                171.1                    149.3                165.7

Other Funded debt                                  .7                   .7                      1.1                  1.1

                                          -----------           ----------              -----------          -----------
                                               $675.9               $712.1                   $675.7               $676.6
                                          ===========           ==========              ===========          ===========
</TABLE>


         NOTE 3 On March 31, 1996, the Company paid a quarterly dividend
of $.055 per Common Share and a regular quarterly dividend of
approximately $.59 per share on the 9 3/8% Serial Preferred Shares,
Series A, to shareholders of record as of the close of business on March
8, 1996. Both dividends were declared by the Board of Directors on
February 9, 1996.

On April 16, 1996, the Company called for redemption, on May 31, 1996,
all of its outstanding 9 3/8% Serial Preferred Shares, Series A.  SEE
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS for further discussion.

On April 26, 1996, the Board of Directors declared a quarterly dividend
of $.055 per Common Share, payable June 30, 1996, to shareholders of
record as of the close of business on June 14, 1996.

         NOTE 4   Certain amounts in the consolidated financial statements
for prior periods were reclassified to conform with the 1996 presentation.

         NOTE 5  The consolidated financial statements reflect all normal
recurring adjustments which were, in the opinion of management, necessary to
present a fair statement of the results for the interim periods.  The results
of operations for the period ended March 31, 1996, are not necessarily
indicative of the results expected for the full year.


                                      5


<PAGE>   6



ITEM 2.         Management's Discussion and Analysis of Financial
                Condition and Results of Operations.



RESULTS OF OPERATIONS

For the first quarter 1996, operating income, which excludes net
realized gains and losses on security sales, was $60.2 million, or $.78
per share, compared to $50.7 million, or $.66 per share, last year.  The
combined ratio was 93.8, compared to 94.1 for the first quarter 1995.

Net premiums written increased 18% over the first quarter 1995,
primarily reflecting an increase in unit sales.  Premiums earned, which
are a function of the amount of premiums written in the current and
prior periods, increased 17% for the quarter.  Service revenue increased
1% to $9.4 million for the quarter.

Claim costs, which represent actual and estimated future payments to or
for our policyholders, as well as loss estimates for future assignments
and assessments under state-mandated assigned risk programs, increased
as a percentage of premiums earned to 72% for the quarter, compared to
70% in 1995. Policy acquisition costs and other underwriting expenses
as a percentage of premiums earned decreased to 22% for the first
quarter, compared to 24% in 1995. Service expenses increased 11% for
the quarter, primarily reflecting an increase in loss adjustment
expense reserves.

Recurring investment income (interest and dividends) increased 18% for the
quarter, primarily reflecting an increase in the average investment
portfolio. The Company had net realized gains on security sales of $4.9
million for the quarter, compared to $15.4 million in the first quarter
of 1995. At March 31, 1996, the Company's portfolio had $41.1 million in
total unrealized gains, compared to $78.7 million at December 31, 1995,
primarily reflecting an increase in interest rates as evidenced by the
3-year treasury note yield increasing from 5.2% to 5.9% during the
quarter.

The Company continues to invest in fixed maturity, equity and short-term
securities. The majority of the portfolio was in short-term and
intermediate-term, investment-grade fixed-income securities ($3,276.4
million, or 80.6%, at March 31, 1996 and $2,617.0 million, or 80.3%, at
March 31, 1995). Long-term investment-grade fixed-income securities
represented $86.1 million, or 2.1%, and $53.7, or 1.6%, of the total
investment portfolio at March 31, 1996 and 1995, respectively. The
duration of the fixed-income portfolio was 2.8 years at March 31, 1996,
compared to 1.9 years at March 31, 1995.

Equity investments are comprised of preferred stocks ($329.9 million, or
8.1%, in 1996 and $282.5 million, or 8.7%, in 1995), and common stocks
($368.6 million, or 9.1%, in 1996 and $156.9 million, or 4.8%, in 1995).
The increase in common stocks reflects the Company's objective to
increase its position in common stock investments to 15% of the entire
portfolio and to optimize value and further diversify the portfolio
through foreign equity investments. As of March 31, 1996 and 1995, the
non-investment-grade fixed-income securities of the Company were $6.4
million, or .1%, and $150.6 million, or 4.6%, respectively, of the total
investment portfolio.


                                   6
<PAGE>   7



The Company's financial instruments with off-balance-sheet risk had a   net
market value of $2.6 million as of March 31, 1996, compared to a $.6 million
loss as of March 31, 1995.


The weighted average annualized fully taxable equivalent book yield of
the portfolio was 6.7% and 6.8% for the quarters ended March 31, 1996
and 1995, respectively.

FINANCIAL CONDITION

Progressive's insurance operations create liquidity by collecting and
investing premiums written from new and renewal business in advance of
paying claims. For the three months ended March 31, 1996, operations
generated a positive cash flow of $159.1 million. During the first
quarter, 51,960 Common Shares were repurchased in conjunction with
various employee benefit plans at an average cost of $44.95 per share
and 216,000 9 3/8% Serial Preferred Shares, Series A, were repurchased
in the open market at an average cost of $25.64 per share.

On April 16, 1996, the Company called for redemption, on May 31, 1996,
all of its outstanding 9 3/8% Serial Preferred Shares, Series A. The
redemption will be made at the redemption price of $25.00 per share plus
accrued but unpaid dividends through the redemption date. From and after
the redemption date, dividends will cease to accrue on the Preferred
Shares. The Company may fund the redemption through operating cash flows
or by issuing notes or other debt securities in a partial take-down
under its $200 million shelf registration, which became effective March
29, 1996.

On April 26, 1996, the Board of Directors reset, at 6 million, the
Company's authorization to repurchase Common Shares from time to time in
the open market or otherwise when opportunities exist to buy at
attractive prices or for purposes which are otherwise in the best
interest of the Company.  The acquired shares may be used in connection
with employee stock benefit plans, held for other purposes or retired.

RECENT DEVELOPMENTS

         During the first quarter, the Company finalized its plans to
reorganize its operating structure to bring the Company closer to its
customers and deliver better, faster service. The new structure is
organized around five processes (product, brand, buying, ownership and
claims), each led by a process leader, and is designed to enhance the
Company's distribution channels, enable quicker implementation of
product and process improvements, and continue the Company's efforts to
reduce operating expenses through streamlined work flow. As part of the
reorganization, the Company created a ten person Policy Team, which will
be the focal point for setting companywide policy, strategy and
priorities. The Policy Team consists of -- Alan Bauer (Buying), Chuck
Chokel (Chief Financial Officer), Allan Ditchfield (Chief Information
Officer), Tom Forrester (Ownership), Willy Graves (Claims), Daniel Lewis
(South Florida Community Manager), Peter Lewis (Chief Executive
Officer), Bob McMillan (Product), Glenn Renwick (Brand) and Tiona
Thompson (Chief Human Resources Officer). All Policy Team members will
report to Peter Lewis.


                                   7
<PAGE>   8




                      PART II - OTHER INFORMATION


ITEM 4.     Submission of Matters to a Vote of Security Holders.

            At the April 26, 1996 Annual Meeting of the Shareholders of the
            Company, 69,630,628 Common Shares were represented in person or
            by proxy.

            At the meeting, the shareholders elected the eight directors
            named below, each to serve for a term of one year.  The
            votes cast for each director were as follows:

<TABLE>
<CAPTION>

                                                                             For                 Withheld
                                                                          ----------             --------
           <S>                                                            <C>                    <C>
           Milton N. Allen                                                69,415,955             214,673
           B. Charles Ames                                                69,430,635             199,993
           Stephen R. Hardis                                              69,438,985             191,643
           Janet Hill                                                     69,441,156             189,472
           Peter B. Lewis                                                 69,404,053             226,575
           Norman S. Matthews                                             69,434,943             195,685
           Donald B. Shackelford                                          69,412,867             217,761
           Paul B. Sigler                                                 69,434,017             196,611

</TABLE>

ITEM 5.   Other Information.

The form of Non-Qualified Stock Option Agreement (single award) and form
of Non-Qualified Stock Option Agreement (multiple awards) under The
Progressive Corporation 1989 Incentive Plan (collectively "NQSO
Agreement Forms") are filed as Exhibits 10(B) and 10(C), respectively,
to this Form 10-Q in order to supplement and amend the Company's Form
S-8 Registration Statement No. 33-33240, filed with the Securities and
Exchange Commission (the "Commission") on January 31, 1990, and Form S-8
Registration Statement No. 33-64210, filed with the Commission on June
10, 1993 (collectively, the "Registration Statements"). The Registration
Statements incorporate by reference this Form 10-Q and, upon the filing
of this Form 10-Q with the Commission, the NQSO Agreement Forms shall be
incorporated into said Registration Statements as Exhibits 4(b)(2) and
4(b)(3) thereto, respectively.

ITEM 6.    Exhibits and Reports on Form 8-K.

           (a)  Exhibits:

                See exhibit index on page 10.


           (b)  Reports on Form 8-K during the quarter ended March 31, 1996:  
                None





                                       8

<PAGE>   9



                               SIGNATURES
                               ----------





Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




                                      THE PROGRESSIVE CORPORATION
                                      ---------------------------
                                      (Registrant)
                                      
                                      
                                      
                                      
                                      
                                      
                                      
Date:  May 1, 1996                    BY:  /s/ DAVID M. SCHNEIDER
       ---------------------               ----------------------
                                           David M. Schneider
                                           Secretary
                                      
                                      
                                      
                                      
                                      
                                      
Date:  May 1, 1996                    BY:  /s/ CHARLES B. CHOKEL
       ---------------------              ---------------------
                                           Charles B. Chokel
                                           Treasurer and Chief Financial Officer


















                                      9
<PAGE>   10

<TABLE>
<CAPTION>

                                                   EXHIBIT INDEX
                                                   -------------


           Exhibit No.                  Form 1O-Q
           Under Reg.                   Exhibit
           S-K, Item 601                 No.                   Description of Exhibit
           -------------                ---------              ----------------------

              <S>                         <C>                  <C>
              (10)                        10(A)                The Progressive Corporation 1996 Process
                                                               Management Bonus Plan

              (10)                        10(B)                Form of Non-Qualified Stock Option
                                                               Agreement under The Progressive Corporation
                                                               1989 Incentive Plan (single award)

              (10)                        10(C)                Form of Non-Qualified Stock Option
                                                               Agreement under The Progressive Corporation
                                                               1989 Incentive Plan (multiple awards)

              (11)                        11                   Computation of Earnings Per Share

              (12)                        12(A)                Computation of Ratio of Earnings to Fixed
                                                               Charges

              (12)                        12(B)                Computation of Ratio of Earnings to Combined
                                                               Fixed Charges and Preferred Share Dividend
                                                               Requirements

              (27)                        27                   Financial Data Schedule
</TABLE>




                                      10

<PAGE>   1



                           EXHIBIT NO. 10(A)
                           -----------------





                      THE PROGRESSIVE CORPORATION

                              1996 PROCESS

                         MANAGEMENT BONUS PLAN




<PAGE>   2



                      THE PROGRESSIVE CORPORATION
                   1996 PROCESS MANAGEMENT BONUS PLAN


1.       The Progressive Corporation and its subsidiaries
         ("Progressive") have created the 1996 Process Management Bonus
         Plan (the "Plan") to provide Process Leaders with incentives to
         foster teamwork, and provide strong leadership and performance,
         in the pursuit of Progressive's process improvement objectives.

2.       The Plan will be administered by or under the direction of the
         Executive Compensation Committee (the "Committee") of the Board
         of Directors. Progressive's Process Leaders are eligible to be
         selected for participation in the Plan. Progressive's Chief
         Executive Officer ("CEO") will select the individuals who will
         participate in the Plan with respect to each Plan year
         ("participants"). Plan years shall coincide with Progressive's
         fiscal years. The individuals who have been selected to
         participate in the Plan for 1996 are identified on Exhibit A
         hereto.

3.       Subject to the following sentence, the amount of the process
         management bonus earned by any participant under the Plan for
         any Plan year ("Process Management Bonus") will be determined
         by application of the following formula:

         Process Management Bonus = Paid Salary x Target Percentage x
         Performance Factor

         The Process Management Bonus payable to any participant with
         respect to any Plan year may not exceed $300,000.00.

4.       The salary rate of each Plan participant for any Plan year
         shall be as established or approved by the Committee (or by the
         CEO with respect to any participants who are not executive
         officers) no later than ninety (90) days after commencement of
         such Plan year. For purposes of the Plan, "salary" and "Paid
         Salary" shall include (a) regular, vacation, sick, holiday and
         funeral pay received by the participant during the Plan year
         for work or services performed by the participant as an officer
         or employee of Progressive; (b) merit cash awards based on
         performance that "exceeds" expectations that are paid during
         the Plan year and (c) retroactive payments of any of the
         foregoing items paid during the same Plan year.

         For purposes of the Plan, "salary" and "Paid Salary" shall not
         include any (a) short-term or long-term disability payments,
         (b) discretionary bonus payments or (c) the earnings
         replacement component of any worker's compensation award.

         Notwithstanding the foregoing, if the sum of the regular, vacation,
         sick, holiday and funeral pay received by a participant during
         a Plan year exceeds his/her salary range maximum for that Plan
         year, then his/her Paid Salary for that Plan year shall equal
         his/her salary range maximum, plus any merit cash awards
         received by such participant during that Plan year.

5.       The Target Percentage for all participants in the Plan shall be
         forty percent (40%) for the 1996 Plan year and for each Plan year
         thereafter until otherwise determined by the Committee.





<PAGE>   3



6.      The Performance Factor
        ----------------------
        A.      General
                -------

                The Performance Factor, which measures process
                management performance, shall be determined annually for
                each participant by evaluating (a) the contribution made
                by such participant, in terms of leadership, performance
                and teamwork, as a member of his/her assigned Process
                Team and Progressive's Policy Team, and (b) the
                performance of such participant's Process Team (or other
                function assigned for purposes of this Plan) in meeting
                its assigned objectives for the Plan year, as approved
                by the Policy Team.

        B.      Basis of Evaluation
                -------------------

                For purposes of the Plan, and in accordance with the
                Process Management Bonus Matrix set forth below, process
                management performance for a given Plan year will be
                evaluated as follows:

                      (1)      The Policy Team will evaluate the results
                               of each Process Team for that Plan year
                               against criteria and by a process
                               mutually developed and agreed to by all
                               Policy Team members.
                      (2)      The Policy Team, through a peer review
                               process, will evaluate the process
                               management contribution of each Process
                               Leader, as well as his/her overall
                               contributions to the Policy Team.


                Process Leaders are expected to demonstrate leadership,
                teamwork and innovation within their respective process
                areas and with respect to specific areas of cost
                reduction and/or service improvement and as a member of
                the Policy Team.  A participant that demonstrates the
                expected level of leadership, teamwork, innovation and
                achievement of assigned process performance objectives
                will earn a Performance Management Bonus Matrix score of
                1.0.  Such score can vary from 0 to 2.0, depending on
                performance.





<PAGE>   4



      C.   Process Management Bonus Matrix
           -------------------------------

Process management performance results will be measured by the following
Bonus Matrix:

<TABLE>
Process Team
Performance:
- ------------
<S>               <C>                <C>               <C>               <C>                 <C>
Exceeds           0                  .75               1.25              1.50                2.0

Meet/Exceeds      0                  .675              1.125             1.25                1.75

Meets             0                  .50               1.00              1.125               1.50

Meets/DNM         0                  .25                .50               .675               1.0

Does Not Meet     0                  0                 0                 0                   0

                 No                  Some              Sustained         Extraordinary       World Class
                 Significant         Significant       Significant       Process/Team        Profit/Volume
Individual       Process/Team        Process/Team      Process/Team      Leadership &        producing break-
Contribution:    Contribution        Contributions     Contributions     Innovation          throughs
- -------------
</TABLE>

Process Team performance is expected to at least "meet" objectives,
while individual participants are expected to make at least "sustained
significant contributions" to their assigned Process Teams.

The Process Management Bonus Matrix may be changed or adjusted from year
to year by the CEO, subject to Paragraph 3 hereof.

7.      The Process Management Bonus earned for any Plan year shall be
        paid to participants as soon as practicable after the results
        for the Plan year have been determined, but no later than March
        1 of the immediately following year.  The provisions of this
        Paragraph shall be subject to Paragraph 8 hereof.

        Process Management Bonuses payable under this Plan may not be
        deferred under The Progressive Corporation Executive Deferred
        Compensation Plan.

8.      Unless otherwise determined by the Committee, in order to be
        entitled to receive a Process Management Bonus for any Plan
        year, the participant must be employed by Progressive on the
        date designated for payment thereof.  Process Management Bonus
        payments made to participants will be net of any legally
        required deductions for federal, state and local taxes and
        other items.

9.      The right to any Process Management Bonus hereunder shall not be
        transferred, assigned or encumbered by any participant.  Nothing
        herein shall prevent any participant's interest hereunder from
        being subject to involuntary attachment, levy or other legal
        process.

10.     The Plan shall be administered by or under the direction of the
        Committee.  The Committee shall have the authority to adopt,
        alter and repeal such rules, guidelines, procedures and
        practices governing the Plan as it shall, from time to time, in
        its sole discretion deem advisable.

<PAGE>   5

         The Committee shall have full authority to determine the
         manner in which the Plan will operate. Subject to the
         foregoing, the CEO shall have full authority to interpret the
         provisions of the Plan and to make all determinations
         thereunder. All such interpretations and determinations shall
         be final and binding on Progressive, all Plan participants and
         all other parties. No such interpretation or determination
         shall be relied on as a precedent for any similar action or
         decision.

11.      The Plan may be terminated, amended or revised, in whole or in
         part, at any time and from time to time by the Committee, in
         its sole discretion.

12.      The Plan will be unfunded and all payments due under the Plan
         shall be made from Progressive's general assets.

13.      Nothing in the Plan shall be construed as conferring upon any
         person the right to become or remain a participant in the Plan
         or to remain employed by Progressive, nor shall the Plan limit
         Progressive's right to discipline or discharge any of its
         officers or employees or change their job duties or
         compensation.

14.      Progressive shall have the unrestricted right to set off
         against or recover out of any bonuses or other sums owed to any
         participant under the Plan any amounts owed by such participant
         to Progressive.

15.      This Plan shall be effective for 1996 and for each year
         thereafter, unless and until terminated by or with the approval
         of the Committee.

16.      This Plan shall be interpreted and construed in accordance with
         the laws of the State of Ohio.




<PAGE>   6



               1996 Process Management Bonus Plan Participants
               -----------------------------------------------
                                      
                               Process Leaders
                               ---------------

                                  Alan Bauer
                                Tom Forrester
                                 Willy Graves
                                 Bob McMillan
                                Glenn Renwick


































                               EXHIBIT A




<PAGE>   1



                           EXHIBIT NO. 10(B)
                           -----------------





                   FORM OF NON-QUALIFIED STOCK OPTION

                    AGREEMENT UNDER THE PROGRESSIVE

                    CORPORATION 1989 INCENTIVE PLAN

                             (SINGLE AWARD)




<PAGE>   2



                  NON-QUALIFIED STOCK OPTION AGREEMENT
                  ------------------------------------

         This Agreement (the "Agreement") is made as of the _____ day of
_______________, 19_____, between The Progressive Corporation, an Ohio
corporation (the "Company"), and [NAME] (the "Optionee"). The Company
hereby grants Optionee an option (the "Option") to purchase
<TOTAL_SHARES> Common Shares, $1.00 par value, (the "Common Shares") of
the Company for a per share purchase price of $_________ (the "Option
Price"). The Option has been granted pursuant to The Progressive
Corporation 1989 Incentive Plan (as amended and restated) (the "Plan")
and shall include and be subject to all provisions of the Plan, which
are hereby incorporated herein by reference, and shall be subject to the
following provisions of this Agreement:

         1.       TERM. The Option shall become exercisable on
                  _______________ (the "Vesting Date") and may be
                  exercised, in whole or in part, at any time thereafter
                  until _______________ (the "Expiration Date"), on
                  which date the Option shall expire and no longer be
                  exercisable.

         2.       METHOD OF EXERCISE. Subject to Section 1 above, the
                  Option shall be exercisable from time to time by
                  written notice (in form approved or furnished by the
                  Company) to the Committee which shall:

                  (a)      state that the Option is thereby being
                           exercised, the number of Common Shares with
                           respect to which the Option is being
                           exercised, each person in whose name any
                           certificates for the Common Shares should be
                           registered and his or her address and social
                           security number;

                  (b)      be signed by the person or persons entitled
                           to exercise the Option and, if the Option is
                           being exercised by anyone other than the
                           Optionee, be accompanied by proof
                           satisfactory to counsel for the Company of
                           the right of such person or persons to
                           exercise the Option under the Plan and all
                           applicable laws and regulations; and

                  (c)      be accompanied by such representations,
                           warranties and agreements, in form and
                           substance satisfactory to counsel for the
                           Company, with respect to the investment
                           intent of such person or persons exercising
                           the Option as the Company may request.

         3.       PAYMENT OF PRICE. Upon exercise of the Option, the
                  Company shall deliver a certificate or certificates
                  for the Common Shares purchased thereunder to the
                  specified person or persons at the specified time upon
                  receipt of the full purchase price for such Common
                  Shares: (a) by certified or bank cashier's check, or
                  (b) by any other method of payment or combination
                  thereof authorized by the Plan.




<PAGE>   3



         4.       TRANSFERABILITY. The Option shall not be transferable
                  by the Optionee other than by will or by the laws of
                  descent and distribution. Subject to the following
                  sentence, during the lifetime of the Optionee, the
                  Option shall be exercisable (subject to any other
                  applicable restrictions on exercise) only by the
                  Optionee for his or her own account. Upon the death or
                  disability of the Optionee, the Option shall be
                  exercisable (subject to any other applicable
                  restrictions on exercise) only by the Optionee's
                  estate (acting through its fiduciary) or by the
                  Optionee's duly authorized legal representative,
                  during the period and to the extent authorized in the
                  Plan.

         5.       TERMINATION OF EMPLOYMENT. If the employment of the
                  Optionee by the Company (or any of its Subsidiaries or
                  Affiliates) terminates:

                  (a)      due to involuntary termination without cause
                           or due to retirement (with the employer's
                           approval, but subject to Section 5(e) below),
                           the Option may be exercised to the extent
                           exercisable at the date of such termination,
                           during the lesser of (i) two months after
                           such date , or (ii) the balance of the
                           Option's term;

                  (b)      due to death or disability, the provisions of
                           Section 5(b)(6) or 5(b)(7) of the Plan, as
                           applicable, shall apply;

                  (c)      due to resignation by the Optionee (other
                           than by reason of a Qualified Retirement, as
                           provided at Section 5(e) below), the Optionee
                           may exercise the Option, to the extent of the
                           lesser of (A) the number of Common Shares as
                           to which the Option is exercisable on the
                           date the Optionee ceases to be an employee or
                           (B) the number of Common Shares as to which
                           the Option was exercisable ninety days prior
                           to such date, reduced by any Common Shares
                           acquired by exercise of the Option within
                           such ninety day period, at any time within
                           two (2) months after the date that the
                           Optionee ceases to be an employee (but in no
                           event after expiration of the original term
                           of the Option) and the Option shall not be or
                           become exercisable as to any additional
                           Common Shares after the date that the
                           Optionee ceases to be an employee;

                  (d)      due to termination for cause, the Option and
                           all rights to purchase Common Shares
                           thereunder shall immediately terminate; and

                  (e)      due to a Qualified Retirement (as defined
                           below), the following provisions shall apply
                           (subject in all cases to Section 5(e)(v)
                           hereof):
                           (i)      if the Option has vested and is
                                    exercisable as of the Qualified
                                    Retirement Date (as defined below),
                                    the Option shall not terminate upon
                                    the retirement of the Optionee, and,
                                    to the extent that it has not been
                                    previously exercised, may be
                                    exercised by the Optionee, in whole
                                    or in part, at any time between the
                                    Qualified Retirement Date and the
                                    Expiration Date;




<PAGE>   4



                           (ii)     subject to Section 5(e)(iii) hereof,
                                    if the Option is not vested and
                                    exercisable as of the Qualified
                                    Retirement Date, the Option shall
                                    not terminate in its entirety upon
                                    the retirement of the Optionee;
                                    instead, the Option (A) shall remain
                                    in effect with respect to fifty
                                    percent (50%) of the Common Shares
                                    which are subject to the Option as
                                    of the Qualified Retirement Date
                                    and, as to such Common Shares, shall
                                    vest and become exercisable on the
                                    Vesting Date and may be exercised by
                                    the Optionee, in whole or in part,
                                    at any time between the Vesting Date
                                    and the Expiration Date, and (B)
                                    shall terminate, effective as of the
                                    Qualified Retirement Date, with
                                    respect to the remaining fifty
                                    percent (50%) of the Common Shares
                                    that are subject to the Option as of
                                    the Qualified Retirement Date;

                           (iii)    notwithstanding Section 5(e)(ii)
                                    above, if the Option is not vested
                                    and exercisable as of the Qualified
                                    Retirement Date, but has a Vesting
                                    Date which is no later than four (4)
                                    months after the Qualified
                                    Retirement Date, then,
                                    notwithstanding the Optionee's
                                    retirement, the full Option (or, if
                                    the Option is subject to installment
                                    vesting, that portion thereof which
                                    is scheduled to vest on such Vesting
                                    Date) shall remain in effect, shall
                                    vest on such Vesting Date and may be
                                    exercised by the Optionee, in whole
                                    or in part, at any time between such
                                    Vesting Date and the Expiration
                                    Date;

                           (iv)     if the Optionee dies after the date
                                    of his or her retirement and has not
                                    exercised the Option, in whole or in
                                    part, prior to his or her death, the
                                    Optionee's estate shall have the
                                    right to exercise the Option as to
                                    (A) all Common Shares, if any, as to
                                    which the Option has vested and is
                                    exercisable as of the date of the
                                    Optionee's death, plus (B) the
                                    additional Common Shares, if any, as
                                    to which the Option would have
                                    become exercisable within one (1)
                                    year from the date of the Optionee's
                                    death pursuant to Section 5(e)(ii)
                                    and/or (iii) hereof, as applicable,
                                    but for the death of the Optionee,
                                    at any time during the one (1) year
                                    period beginning on the date of the
                                    Optionee's death (or such other
                                    period as the Committee may
                                    specify), and the balance of the
                                    Option shall terminate as of the
                                    date of the Optionee's death;

                           (v)      if the Committee determines that the
                                    Optionee is or has engaged in any
                                    Disqualifying Activity (as defined
                                    below), then (1) to the extent that
                                    the Option has vested and is
                                    exercisable as of the
                                    Disqualification Date (as defined
                                    below), the Optionee shall have the
                                    right to exercise the Option during
                                    the lesser of two months from the
                                    Disqualification Date or the balance
                                    of the Option's term and (2) to the
                                    extent that the Option is not vested
                                    and exercisable as of the
                                    Disqualification Date, the Option
                                    shall terminate as of such date. Any
                                    determination by the Committee,
                                    which may act upon the
                                    recommendation of the Chief
                                    Executive Officer or other senior
                                    officer of the Company, that the
                                    Optionee is or has engaged in any
                                    Disqualifying Activity, and as to
                                    the Disqualification Date, shall be
                                    final and conclusive.

<PAGE>   5

                           (vi)     As used in this Section 5(e), the
                                    following terms are defined as
                                    follows:

                                   (A)      QUALIFIED RETIREMENT - any
                                            termination of the
                                            Optionee's employment with
                                            the Company or its
                                            Subsidiaries for any reason
                                            (other than death,
                                            Disability or an involuntary
                                            termination for Cause) if,
                                            at or immediately prior to
                                            the date of such
                                            termination, the Optionee
                                            satisfies both of the
                                            following conditions:

                                            (1)      the Optionee shall
                                                     be 55 years of age
                                                     or older; and

                                            (2)      the sum of the
                                                     Optionee's age and
                                                     completed years of
                                                     service as an
                                                     employee of the
                                                     Company or its
                                                     Subsidiaries
                                                     (disregarding
                                                     fractions, in both
                                                     cases) shall total
                                                     70 or more.

                                   (B)      QUALIFIED RETIREMENT DATE -
                                            the date as of which the
                                            Optionee's employment with
                                            the Company or its
                                            Subsidiaries shall terminate
                                            pursuant to a Qualified
                                            Retirement.


                                   (C)      DISQUALIFYING ACTIVITY -
                                            means and includes each of
                                            the following acts or
                                            activities:

                                            (1)      directly or
                                                     indirectly serving
                                                     as a principal,
                                                     shareholder,
                                                     partner, director,
                                                     officer, employee
                                                     or agent of, or as
                                                     a consultant,
                                                     advisor or in any
                                                     other capacity to,
                                                     any business or
                                                     entity which
                                                     competes with the
                                                     Company or its
                                                     Subsidiaries in any
                                                     business or
                                                     activity then
                                                     conducted by the
                                                     Company or its
                                                     Subsidiaries to an
                                                     extent deemed
                                                     material by the
                                                     Committee; or

                                            (2)      any disclosure by
                                                     the Optionee, or
                                                     any use by the
                                                     Optionee for his or
                                                     her own benefit or
                                                     for the benefit of
                                                     any other person or
                                                     entity (other than
                                                     the Company or its
                                                     Subsidiaries), of
                                                     any confidential
                                                     information or
                                                     trade secret of the
                                                     Company or its
                                                     Subsidiaries to an
                                                     extent deemed
                                                     material by the
                                                     Committee; or

                                            (3)      any material
                                                     violation of any of
                                                     the provisions of
                                                     the Company's Code
                                                     of Conduct or any
                                                     agreement between
                                                     the Optionee and
                                                     the Company; or

                                            (4)      making any other
                                                     disclosure or
                                                     taking any other
                                                     action which is
                                                     determined by the
                                                     Committee to be
                                                     materially
                                                     detrimental to the
                                                     business, prospects
                                                     or reputation of
                                                     the Company or its
                                                     Subsidiaries.

<PAGE>   6
                                                     The ownership of
                                                     less than 2% of the
                                                     outstanding voting
                                                     shares of a
                                                     publicly traded
                                                     corporation which
                                                     competes with the
                                                     Company or its
                                                     Subsidiaries shall
                                                     not constitute a
                                                     Disqualifying
                                                     Activity.

                                            (D)      DISQUALIFICATION
                                                     DATE - the date of
                                                     any determination
                                                     by the Committee
                                                     that the Optionee
                                                     is or has engaged
                                                     in any
                                                     Disqualifying
                                                     Activity.

         6.       RESTRICTIONS ON EXERCISE. The Option is subject to all
                  restrictions set forth in this Agreement or in the
                  Plan. As a condition to any exercise of the Option,
                  the Company may require the Optionee or his successor
                  to make any representation and warranty to comply with
                  any applicable law or regulation or to confirm any
                  factual matters requested by counsel for the Company.

         7.       TAXES. The Optionee hereby agrees that he or she shall
                  pay to the Company, in cash, any federal, state and
                  local taxes of any kind required by law to be withheld
                  with respect to the Option granted to him or her
                  hereunder or the exercise thereof. If the Optionee
                  does not make such payment to the Company, the Company
                  shall have the right to deduct from any payment of any
                  kind otherwise due to the Optionee from the Company
                  (or from any Subsidiary or Affiliate of the Company),
                  any federal, state and local taxes of any kind
                  required by law to be withheld with respect to the
                  Option, the exercise thereof or the Common Shares to
                  be purchased by the Optionee under this Agreement. The
                  Option shall not be treated as an incentive stock
                  option under Section 422 or any successor Section
                  thereto of the Internal Revenue Code of 1986, as
                  amended.

         8.       DEFINITIONS. Unless otherwise defined in this
                  Agreement, capitalized terms will have the same
                  meanings given them in the Plan.

                                                   THE PROGRESSIVE CORPORATION

    DATE OF GRANT: _________, 19____   BY:
                   _____________________________________
                                 TITLE:
                   _____________________________________




<PAGE>   7



                        ACCEPTANCE OF AGREEMENT
                        -----------------------

        The Optionee hereby: (a) acknowledges receiving a copy of the
Plan Description dated _______________ (the "Plan Description") relating
to the Plan, and represents that he or she is familiar with all of the
material provisions of the Plan, as set forth in the Plan Description;
(b) accepts this Agreement and the Option granted to him or her under
this Agreement subject to all provisions of the Plan and this Agreement;
and (c) agrees to accept as binding, conclusive and final all decisions
or interpretations of the Committee relating to the Plan, this Agreement
or the Option granted hereunder.



                        Optionee:
_________________________________________


                        Date:       _______________________________, 19____






<PAGE>   1



                           EXHIBIT NO. 10(C)
                           -----------------




                   FORM OF NON-QUALIFIED STOCK OPTION

                    AGREEMENT UNDER THE PROGRESSIVE

                    CORPORATION 1989 INCENTIVE PLAN

                           (MULTIPLE AWARDS)



<PAGE>   2



                  NON-QUALIFIED STOCK OPTION AGREEMENT
                  ------------------------------------

         This Agreement (the "Agreement") is made as of the _______ day
of __________________, 19_____, between The Progressive Corporation, an
Ohio corporation (the "Company"), and [NAME] (the "Optionee"). The
Company hereby grants Optionee an option (the "Option") to purchase
<TOTAL_SHARES> Common Shares, $1.00 par value, (the "Common Shares") of
the Company for a per share purchase price of $____________ (the "Option
Price"). The Option has been granted pursuant to The Progressive
Corporation 1989 Incentive Plan (as amended and restated) (the "Plan")
and shall include and be subject to all provisions of the Plan, which
are hereby incorporated herein by reference, and shall be subject to the
following provisions of this Agreement:

         1.     TERM. The Option shall become exercisable as follows:

                      ___________ Common Shares may be purchased on or
                      after _______________ and until _______________,
                      at which date the right to purchase such Common
                      Shares shall expire.

                      ___________ Common Shares may be purchased on or
                      after _______________ and until _______________,
                      at which date the right to purchase such Common
                      Shares shall expire.

                      ___________ Common Shares may be purchased on or
                      after _______________ and until _______________,
                      at which date the right to purchase such Common
                      Shares shall expire.

                The dates set forth above on or after which the Option,
                or any part thereof, may be exercised and specified
                numbers of Common Shares may be purchased hereunder are
                referred to herein as "Vesting Dates" and the dates set
                forth above as of which such stock purchase rights
                expire are referred to herein as "Expiration Dates."

         2.     Method of Exercise. Subject to Section 1 above, the
                Option shall be exercisable from time to time by written
                notice (in form approved or furnished by the Company) to
                the Committee which shall:

                (a)      state that the Option is thereby being
                         exercised, the number of Common Shares with
                         respect to which the Option is being exercised,
                         each person in whose name any certificates for
                         the Common Shares should be registered and his
                         or her address and social security number;

                (b)      be signed by the person or persons entitled to
                         exercise the Option and, if the Option is being
                         exercised by anyone other than the Optionee, be
                         accompanied by proof satisfactory to counsel
                         for the Company of the right of such person or
                         persons to exercise the Option under the Plan
                         and all applicable laws and regulations; and




<PAGE>   3



                (c)      be accompanied by such representations,
                         warranties and agreements, in form and
                         substance satisfactory to counsel for the
                         Company, with respect to the investment intent
                         of such person or persons exercising the Option
                         as the Company may request.

         3.     PAYMENT OF PRICE. Upon exercise of the Option, the
                Company shall deliver a certificate or certificates for
                the Common Shares purchased thereunder to the specified
                person or persons at the specified time upon receipt of
                the full purchase price for such Common Shares: (a) by
                certified or bank cashier's check, or (b) by any other
                method of payment or combination thereof authorized by
                the Plan.


         4.     TRANSFERABILITY. The Option shall not be transferable by
                the Optionee other than by will or by the laws of
                descent and distribution. Subject to the following
                sentence, during the lifetime of the Optionee, the
                Option shall be exercisable (subject to any other
                applicable restrictions on exercise) only by the
                Optionee for his or her own account. Upon the death or
                disability of the Optionee, the Option shall be
                exercisable (subject to any other applicable
                restrictions on exercise) only by the Optionee's estate
                (acting through its fiduciary) or by the Optionee's duly
                authorized legal representative, during the period and
                to the extent authorized in the Plan.

         5.     TERMINATION OF EMPLOYMENT. If the employment of the
                Optionee by the Company (or any of its Subsidiaries or
                Affiliates) terminates:

                (a)     due to involuntary termination without cause or
                        due to retirement (with the employer's approval,
                        but subject to Section 5(e) below), the Option
                        may be exercised to the extent exercisable at
                        the date of such termination, during the lesser
                        of (i) two months after such date , or (ii) the
                        balance of the Option's term;

                (b)     due to death or disability, the provisions of
                        Section 5(b)(6) or 5(b)(7) of the Plan, as
                        applicable, shall apply;

                (c)     due to resignation by the Optionee (other than
                        by reason of a Qualified Retirement, as provided
                        at Section 5(e) below), the Optionee may
                        exercise the Option, to the extent of the lesser
                        of (A) the number of Common Shares as to which
                        the Option is exercisable on the date the
                        Optionee ceases to be an employee or (B) the
                        number of Common Shares as to which the Option
                        was exercisable ninety days prior to such date,
                        reduced by any Common Shares acquired by
                        exercise of the Option within such ninety day
                        period, at any time within two (2) months after
                        the date that the Optionee ceases to be an
                        employee (but in no event after expiration of
                        the original term of the Option) and the Option
                        shall not be or become exercisable as to any
                        additional Common Shares after the date that the
                        Optionee ceases to be an employee;

                (d)     due to termination for cause, the Option and all
                        rights to purchase Common Shares thereunder
                        shall immediately terminate; and

                (e)     due to a Qualified Retirement (as defined
                        below), the following provisions shall apply
                        (subject in all cases to Section 5(e)(v)
                        hereof):
<PAGE>   4

                        (i)      if and to the extent that any Option
                                 Installment (as defined below) has
                                 vested and is exercisable as of the
                                 Qualified Retirement Date (as defined
                                 below), such Option Installment shall
                                 not terminate upon the retirement of
                                 the Optionee, but may be exercised by
                                 the Optionee, in whole or in part, at
                                 any time between the Qualified
                                 Retirement Date and the Expiration Date
                                 applicable thereto;

                        (ii)     subject to Section 5(e)(iii) hereof, if
                                 and to the extent that any Option
                                 Installment is not vested and
                                 exercisable as of the Qualified
                                 Retirement Date, such Option
                                 Installment (A) shall remain in effect
                                 with respect to fifty percent (50%) of
                                 the Common Shares covered thereby and,
                                 as to such Common Shares, shall vest
                                 and become exercisable on the Vesting
                                 Date applicable thereto and may be
                                 exercised by the Optionee, in whole or
                                 in part, at any time between the
                                 Vesting Date and Expiration Date
                                 applicable thereto, and (B) shall
                                 terminate, effective as of the
                                 Qualified Retirement Date, with respect
                                 to the remaining fifty percent (50%) of
                                 the Common Shares covered by such
                                 Option Installment;

                        (iii)    notwithstanding Section 5(e)(ii) above,
                                 if and to the extent that any Option
                                 Installment is not vested and
                                 exercisable as of the Qualified
                                 Retirement Date, but has a Vesting Date
                                 which is no later than four (4) months
                                 after the Qualified Retirement Date,
                                 then, notwithstanding the Optionee's
                                 retirement, the Option Installment
                                 which is scheduled to vest on such
                                 Vesting Date shall remain in effect,
                                 shall vest on such Vesting Date and may
                                 be exercised by the Optionee, in whole
                                 or in part, at any time between such
                                 Vesting Date and the applicable
                                 Expiration Date;

                        (iv)     if the Optionee dies after the date of
                                 his or her retirement and has not
                                 exercised the Option, in whole or in
                                 part, prior to his or her death, the
                                 Optionee's estate shall have the right
                                 to exercise the Option as to (A) all
                                 Common Shares, if any, as to which the
                                 Option has vested and is exercisable as
                                 of the date of the Optionee's death,
                                 plus (B) the additional Common Shares,
                                 if any, as to which the Option would
                                 have become exercisable within one (1)
                                 year from the date of the Optionee's
                                 death pursuant to Sections 5 (e)(ii)
                                 and/or (iii) hereof, as applicable, but
                                 for the death of the Optionee, at any
                                 time during the one (1) year period
                                 beginning on the date of the Optionee's
                                 death (or such other period as the
                                 Committee may specify), and the balance
                                 of the Option shall terminate as of the
                                 date of the Optionee's death;




<PAGE>   5




                        (v)      if the Committee determines that the
                                 Optionee is or has engaged in any
                                 Disqualifying Activity (as defined
                                 below), then (1) to the extent that the
                                 Option has vested and is exercisable as
                                 of the Disqualification Date (as
                                 defined below), the Optionee shall have
                                 the right to exercise the Option during
                                 the lesser of two months from the
                                 Disqualification Date or the balance of
                                 the Option's term and (2) to the extent
                                 that the Option is not vested and
                                 exercisable as of the Disqualification
                                 Date, the Option shall terminate as of
                                 such date. Any determination by the
                                 Committee, which may act upon the
                                 recommendation of the Chief Executive
                                 Officer or other senior officer of the
                                 Company, that the Optionee is or has
                                 engaged in any Disqualifying Activity,
                                 and as to the Disqualification Date,
                                 shall be final and conclusive.

                        (vi)     As used in this Section 5(e), the
                                 following terms are defined as follows:

                        (A)      QUALIFIED RETIREMENT - any termination
                                 of the Optionee's employment with the
                                 Company or its Subsidiaries for any
                                 reason (other than death, Disability or
                                 an involuntary termination for Cause)
                                 if, at or immediately prior to the date
                                 of such termination, the Optionee
                                 satisfies both of the following
                                 conditions:

                                 (1)      the Optionee shall be 55 years
                                          of age or older; and

                                 (2)      the sum of the Optionee's age
                                          and completed years of service
                                          as an employee of the Company
                                          or its Subsidiaries
                                          (disregarding fractions, in
                                          both cases) shall total 70 or
                                          more.

                        (B)      QUALIFIED RETIREMENT DATE - the date as
                                 of which the Optionee's employment with
                                 the Company or its Subsidiaries shall
                                 terminate pursuant to a Qualified
                                 Retirement.


                        (C)      DISQUALIFYING ACTIVITY - means and
                                 includes each of the following acts or
                                 activities:

                                 (1)      directly or indirectly serving
                                          as a principal, shareholder,
                                          partner, director, officer,
                                          employee or agent of, or as a
                                          consultant, advisor or in any
                                          other capacity to, any
                                          business or entity which
                                          competes with the Company or
                                          its Subsidiaries in any
                                          business or activity then
                                          conducted by the Company or
                                          its Subsidiaries to an extent
                                          deemed material by the
                                          Committee; or




<PAGE>   6



                                 (2)      any disclosure by the
                                          Optionee, or any use by the
                                          Optionee for his or her own
                                          benefit or for the benefit of
                                          any other person or entity
                                          (other than the Company or its
                                          Subsidiaries), of any
                                          confidential information or
                                          trade secret of the Company or
                                          its Subsidiaries to an extent
                                          deemed material by the
                                          Committee; or

                                 (3)      any material violation of any of the 
                                          provisions of the Company's Code of 
                                          Conduct or any agreement between the
                                          Optionee and the Company; or

                                 (4)      making any other disclosure or
                                          taking any other action which
                                          is determined by the Committee
                                          to be materially detrimental
                                          to the business, prospects or
                                          reputation of the Company or
                                          its Subsidiaries.


                                 The ownership of less than 2% of the
                                 outstanding voting shares of a publicly
                                 traded corporation which competes with
                                 the Company or its Subsidiaries shall
                                 not constitute a Disqualifying
                                 Activity.

                        (D)      DISQUALIFICATION DATE - the date of any
                                 determination by the Committee that the
                                 Optionee is or has engaged in any
                                 Disqualifying Activity.


                        (E)      OPTION INSTALLMENT - if the Option
                                 consists of multiple awards, each with
                                 a separate Vesting Date and Expiration
                                 Date, any one of such awards.

         6.       RESTRICTIONS ON EXERCISE. The Option is subject to all
                  restrictions set forth in this Agreement or in the
                  Plan. As a condition to any exercise of the Option,
                  the Company may require the Optionee or his successor
                  to make any representation and warranty to comply with
                  any applicable law or regulation or to confirm any
                  factual matters requested by counsel for the Company.

         7.       TAXES. The Optionee hereby agrees that he or
                  she shall pay to the Company, in cash, any federal,
                  state and local taxes of any kind required by law to
                  be withheld with respect to the Option granted to him
                  or her hereunder or the exercise thereof. If the
                  Optionee does not make such payment to the Company,
                  the Company shall have the right to deduct from any
                  payment of any kind otherwise due to the Optionee from
                  the Company (or from any Subsidiary or Affiliate of
                  the Company), any federal, state and local taxes of
                  any kind required by law to be t withheld with respect
                  to the Option, the exercise thereof or the Common
                  Shares to be purchased by the Optionee under this
                  Agreement. The Option shall not be treated as an
                  incentive stock option under Section 422 or any
                  successor Section thereto of the Internal Revenue Code
                  of 1986, as amended.
<PAGE>   7
         8.       DEFINITIONS. Unless otherwise defined in this
                  Agreement, capitalized terms will have the same
                  meanings given them in the Plan.

                                        THE PROGRESSIVE CORPORATION

DATE OF GRANT:            _________, 19____           BY:
                  _______________________________________
                                 TITLE:
                  _______________________________________



<PAGE>   8




                        ACCEPTANCE OF AGREEMENT
                        -----------------------


        The Optionee hereby: (a) acknowledges receiving a copy of the
Plan Description dated _______________ (the "Plan Description") relating
to the Plan, and represents that he or she is familiar with all of the
material provisions of the Plan, as set forth in the Plan Description;
(b) accepts this Agreement and the Option granted to him or her under
this Agreement subject to all provisions of the Plan and this Agreement;
and (c) agrees to accept as binding, conclusive and final all decisions
or interpretations of the Committee relating to the Plan, this Agreement
or the Option granted hereunder.


                        Optionee:
_________________________________________


                        Date:          ______________________________, 19____







<PAGE>   1



                             EXHIBIT NO. 11
                             --------------





                             COMPUTATION OF

                           EARNINGS PER SHARE





<PAGE>   2



                                                                    EXHIBIT 11
              THE PROGRESSIVE CORPORATION AND SUBSIDIARIES
                   COMPUTATION OF EARNINGS PER SHARE
                 (millions - except per share amounts)
                              (unaudited)

<TABLE>
<CAPTION>
                                                              Three Months Ended March 31,
                                            ----------------------------------------------------------------
                                                        1996                                1995
                                            --------------------------       -------------------------------
                                                                   Per                                   Per
                                                  Amount         Share               Amount            Share
                                            ------------        ------       --------------       ----------
PRIMARY:
<S>                                               <C>             <C>                <C>           <C>
Net income                                        $63.3                              $60.7
Less:  Preferred stock dividends                   (2.2)                              (2.1)
                                            -----------                     --------------
Income available to common
    shareholders                                  $61.1           $.82               $58.6              $.79
                                            ===========        =======      ==============        ==========

Average shares outstanding                         72.2                               71.5
Net effect of dilutive stock options                2.4                                2.5
                                            -----------                     --------------
         Total                                     74.6                               74.0
                                            ===========                     ==============


FULLY DILUTED:
Net income                                        $63.3                              $60.7
Less: Preferred stock dividends                    (2.2)                              (2.1)
                                            ===========                     ==============
Income available to common
    shareholders                                  $61.1           $.82               $58.6              $.79
                                            ===========        =======      ==============        ==========


Average shares outstanding                         72.2                               71.5
Net effect of dilutive stock options                2.4                                2.6
                                            -----------                     --------------
         Total                                     74.6                               74.1
                                            ===========                     ==============
</TABLE>





<PAGE>   1



                           EXHIBIT NO. 12(A)
                           -----------------





                             COMPUTATION OF

                          RATIO OF EARNINGS TO

                             FIXED CHARGES





<PAGE>   2



                                                                 EXHIBIT 12(A)

                      THE PROGRESSIVE CORPORATION
           COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES
                               (millions)
                              (unaudited)



<TABLE>
<CAPTION>
                                                                                Three Months Ended March 31,
                                                                          ----------------------------------------
                                                                                  1996                        1995
                                                                          ------------                 -----------
<S>                                                                             <C>                          <C>
Income before income taxes                                                      $ 87.1                       $81.5
                                                                          ------------                 -----------
Fixed Charges:

     Interest and amortization on indebtedness                                    14.3                        14.3

     Portion of rents representative of the interest factor                        1.1                          .9
                                                                          ------------                 -----------
Total fixed charges                                                               15.4                        15.2
                                                                          ------------                 -----------
Total income available for fixed charges                                        $102.5                       $96.7
                                                                          ============                 ===========
Ratio of earnings to fixed charges                                                 6.7                         6.4
                                                                          ============                 ===========
</TABLE>



<PAGE>   1





                           EXHIBIT NO. 12(B)
                           -----------------

                             COMPUTATION OF

                     RATIO OF EARNINGS TO COMBINED

                   FIXED CHARGES AND PREFERRED SHARE

                         DIVIDEND REQUIREMENTS



<PAGE>   2



                                                                 EXHIBIT 12(B)

                      THE PROGRESSIVE CORPORATION
       COMPUTATION OF RATIO OF EARNINGS TO COMBINED FIXED CHARGES
               AND PREFERRED SHARE DIVIDEND REQUIREMENTS
                               (millions)
                              (unaudited)



<TABLE>
<CAPTION>
                                                                                Three Months Ended March 31,
                                                                        ------------------------------------------
                                                                               1996                           1995
                                                                        -----------                   ------------
<S>                                                                          <C>                             <C>
Income before income taxes                                                   $ 87.1                          $81.5
                                                                        -----------                   ------------
Fixed Charges:

     Interest and amortization on indebtedness                                 14.3                           14.3

     Portion of rents representative of the interest factor                     1.1                             .9
                                                                        -----------                   ------------
Total fixed charges                                                            15.4                           15.2
                                                                        -----------                   ------------
     Preferred share dividend requirements                                      2.6                            2.8
                                                                        -----------                   ------------
Total fixed charges and preferred share dividend requirements                  18.0                           18.0
                                                                        -----------                   ------------
Total income available for fixed charges and preferred share                      
         dividend requirements                                               $102.5                          $96.7
                                                                        ===========                   ============
Ratio of earnings to combined fixed charges and preferred                            
         share dividend requirements                                            5.7                            5.4
                                                                        ===========                   ============
</TABLE>





<TABLE> <S> <C>

<ARTICLE> 7
<LEGEND>
This schedule contains summary financial information extracted from the
consolidated balance sheets and statements of income and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<DEBT-HELD-FOR-SALE>                         3,120,400
<DEBT-CARRYING-VALUE>                                0
<DEBT-MARKET-VALUE>                                  0
<EQUITIES>                                     698,500
<MORTGAGE>                                           0
<REAL-ESTATE>                                        0
<TOTAL-INVEST>                               4,067,400
<CASH>                                          13,900
<RECOVER-REINSURE>                             333,700
<DEFERRED-ACQUISITION>                         186,200
<TOTAL-ASSETS>                               5,686,700
<POLICY-LOSSES>                              1,653,800
<UNEARNED-PREMIUMS>                          1,295,800
<POLICY-OTHER>                                       0
<POLICY-HOLDER-FUNDS>                                0
<NOTES-PAYABLE>                                675,900
<COMMON>                                        72,200
                                0
                                     78,400
<OTHER-SE>                                   1,356,000
<TOTAL-LIABILITY-AND-EQUITY>                 5,686,700
                                     732,000
<INVESTMENT-INCOME>                             50,900
<INVESTMENT-GAINS>                               4,900
<OTHER-INCOME>                                   9,400
<BENEFITS>                                     525,400
<UNDERWRITING-AMORTIZATION>                    120,100
<UNDERWRITING-OTHER>                            41,000
<INCOME-PRETAX>                                 87,100
<INCOME-TAX>                                    23,800
<INCOME-CONTINUING>                             63,300
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    63,300
<EPS-PRIMARY>                                      .82
<EPS-DILUTED>                                      .82
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
        

</TABLE>


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