SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported) April 1, 1999
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FOODMAKER, INC.
(Exact name of registrant as specified in its charter)
DELAWARE 1-9390 95-2698708
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(State of Incorporation)(Commission File Number) (IRS Employer
Identification No.)
9330 BALBOA AVENUE, SAN DIEGO, CALIFORNIA 92123
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(Address of principal executive offices) (Zip code)
Registrant's telephone number, including area code (619) 571-2121
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<PAGE>
ITEM 5. OTHER EVENTS
The following is a transcript of a video that is being sent
concurrently to approximately 330 fund managers advising them of
certain information about the company.
Video Audio
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Disclaimer
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This video contains
forward looking
statements that are
subject to risks and
uncertainties that could
cause actual results to
differ materially. Risk
factors relating to such
statements are described
in the company's 10-K
report on file with the
SEC.
JIB Commercial Clip
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Jack commercial (JACK)- "Hello, I'm Jack, Founder of
Jack in the Box."
Narration
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Graphic - Foodmaker, Inc. Foodmaker Incorporated is the operator
and franchiser of Jack In The Box, one
of the nation's leading hamburger fast-
food chains. Foodmaker is a small-cap
stock traded on the New York Stock
Shots of restaurant Exchange. Currently in 11 states,
exteriors, some Foodmaker has 33,000 employees serving
interiors half a billion people every year.
It's well-established and well-known
in the West. And now - it's poised
for growth.
Nugent
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Nugent on camera We have now experienced 16 consecutive
Graphic - Robert Nugent quarters where our sales are higher
President & CEO than the previous year, same quarter.
I think that's a testimony to all of
the initiatives that we have in place
Guest shots that are aimed directly at satisfying
our guests.
Duddles
-------
Historical shots Jack In The Box is almost 50 years old
so we're not an upstart, we're not
Duddles on camera something new. It's a proven
Graphic - Chuck Duddles restaurant chain, good track record
CFO and we think we have the ability to
develop additional restaurants across
the country. Our goal someday is to
be a national chain.
<PAGE>
Video Audio
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Narration 2
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Graphic - In addition to 16 consecutive quarters
- - Sales increases for of per store average sales increases,
16 consecutive quarters Foodmaker has just completed two
- - 2 consecutive years of consecutive years of record earnings,
record earnings with Fiscal 98 earnings up 29%,
- - Earnings up 29%, excluding unusual items.
fiscal 98
Nugent
------
Nugent on camera We're about 75% company owned and
operated. Our competition is probably
75-80% franchise owned and operated.
And, anytime you're pushing an
Graphic - 75 percent initiative out that either has capital
company owned dollars involved or a change in the
way you're going to do business, you
have to take it to the franchise
community and get them on board.
Narration 3
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Employees servings guests The advantage Foodmaker has is
controlling a quality experience for
the customer, no matter which
restaurant they visit, is a lot easier.
Employees at work Of course the economic advantage is,
all profits from company owned
restaurants return to Foodmaker.
Cash register Growth plans are focused domestically,
offering little risk from the impact
of global markets. 110 new company
Counter shots units are planned for fiscal 1999.
Duddles
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Duddles on camera We have what we call controlled
growth. We've seen chains in the past
try to grow too fast and get in
trouble, we're trying to make sure
that we do everything right as we
grow.
Narration 4
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Shots inside corporate And that means managing the
marketing and architec- infrastructure and maintaining quality
ture departments during growth. Recent expansion into
the Portland, Oregon market has
exceeded expectations.
<PAGE>
Video Audio
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As we've grown, we've continued to be
innovative and progressive in our
approach to our target audience - the
Young man eating young, adult male. Though we're not a
national brand yet, we're among the
top chains in those markets where we
Signs - McDonalds, Wendys compete. Yes, the market IS tight. But
Burger King we've proven we can successfully build
a preference for our brand and our
food.
Nugent
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Nugent on camera We're in a mature industry and it's
our philosophy here that the way that
you succeed in that kind of an
environment is the fundamentals. If
Graphic - Good food, good you can deliver good food and good
service service, that's what it's all about.
Narration 5
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Core products shots Our food IS good. The menu is led by
Graphic per product our core products - the Jumbo Jack,
- - Jumbo Jack Jack's Spicy Chicken Sandwich, and the
- - Jack's Spicy Chicken Sourdough Jack sandwich, names our
- - Sourdough Jack customers remember.
Narration 6
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Shots of menu board We're different from many chains in
that we target young adults, and we
have more menu variety - everything
Various food products from burgers and fries to tacos. We
listen to our customers and actively
solicit their comments. And year
Guest Service sign after year our guest service hotline
is voted the industry's best.
Phone operator Employees are trained to "Treat Guests
The Way They Want To Be Treated."
Employees smiling at It's a simple philosophy that's
guests working.
Nugent
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We have put together a team of people
Employees working - that I believe are A-Plus and second
inside corporate and to none. I would put our team up
in restaurant against anybody in this business.
Narration 7-8
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Marketing department shot Great teamwork means new and
innovative ideas, and the energy and
enthusiasm to roll initiatives out
quickly.
<PAGE>
Video Audio
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Narration 9
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ATO shots ATO is our newest initiative to date.
ATO means Assemble To Order, meaning
Assembling burgers each sandwich is assembled only AFTER
the customer orders it, not before.
Our food never sits under a heat lamp
Pulling burgers from or in a holding bin. The result is,
pass-thru ATO is bringing more customers into
our restaurants.
Narration 10
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Menu board We also introduced new menu boards and
an order confirmation system. By
OCS system showcasing combo meals featuring our
core products, we're selling more
Combo meal menu board food. Our commitment to quality is very
shots real. It is perhaps best exemplified
by our renowned food safety program,
Food safety article led by Dr. David Theno.
Theno
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Theno on camera We do extensive microbial testing of
Graphic - Dave Theno, our meat. That, in turn, is protected
Ph.D. by temperature monitoring and control
VP Food Safety, R&D devices in transportation and
distribution.
Narration 11
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Food article Foodmaker has among the most
Graphic - USDA, Food & comprehensive food safety systems in
Drug Administration the world today, recognized by the
U.S. Department of Agriculture and the
Food and Drug Administration. Research
shows consumers care about food
safety. It's one of the reasons they
Guests eat food return to Jack in the Box. Another is
their loyalty to our fictional founder
- a clown called Jack.
JIB Commercial Montage
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Montage of Jack (Various visuals of Jack)
commercials
Narration 12
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Our advertising campaign has been
internationally recognized for it's
humor, creativity and, well,
irreverence.
<PAGE>
Video Audio
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JIB Commercial Clip
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Jack yearbook commercial (Jack)- "My high school years were
pretty typical." (audio fades)
Narration 13
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Award statues spin The campaign has garnered countless
awards and created an avid following,
particularly among our target
audience. Customers can actually
repeat commercials word for word.
Guest 1
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Guest on camera First the antenna balls were at a
union meeting.
JIB Commercial Clip
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Antenna ball meeting (Antenna Ball)- "I want to welcome the
commercial new guys to Region 29." (audio fades)
Guest 1
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And there's also a human being there
and he leans down to the podium.
JIB Commercial Clip
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(Man in Region 29 commercial)- "Okay,
just a reminder from Jack.(audio fades)
Guest 1
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So I thought that was pretty funny.
Guest 2
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Guest on camera I remember the dog comes up to him and
he's like, "Yo, quiero Taco Bell."
JIB Commercial Clip
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Antenna ball/dog (Dog)- "Yo quiero Taco Bell."
commercial
Guest 2
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The antenna ball looks down and he's
like."
JIB Commercial Clip
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(Antenna Ball)- `Yeah so."
<PAGE>
Video Audio
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Guest 2
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Guest on camera You're a dog, you'll eat anything.
He's the man. Jack for President, you
know.
Narration 14
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Jack for President bumper We DID have a Jack for President
stickers and button campaign. In fact, Jack WON the 1996
Presidential race among Internet
Jack toys voters. Our Jack toys sell by the
millions. The antenna balls are so
Antenna balls popular, it's difficult to keep them
in stock. We've sold over 4 million.
Article - about sales of
antenna balls
Duddles
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Article - about success Ever since we started the Jack
of Jack campaign campaign we've had increases in our
average per store restaurant sales.
Nugent
------
Nugent on camera And he's very, very effective. Plus
he's a pretty tough boss.
Narration 15
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Staff shots, inside Jack's attitude actually permeates the
corporate corporate culture, with staff and
consultants encouraged to use humor
Annual report cover and creativity. A good example is
this year's annual report, where Jack
Annual report inside is brought to life in a comic book.
pages
Nugent
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Nugent on camera My job here is to create an
environment where people can be
creative. It is truly the way that we
Article: Back in the run the day to day business here.
Black
Duddles
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Duddles on camera Financially we're set up for growth.
We've restructured the balance sheet
in the last year, we've reduced our
interest costs by over 10 million. Our
goal is to increase earnings per share
by somewhere between 15 and 20% per
year. We also have the infrastructure
Architectural plans to do that. We have the people, we
JIB stores under have the systems to open new
construction restaurants.
Staff sitting at computers
<PAGE>
Video Audio
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Nugent
------
Nugent on camera We're already thinking of the next set
of initiatives that we're going to
develop and implement. You cannot
afford to get complacent and we're not
going to wait and be reactive, we're
going to be proactive.
Antenna Ball Close
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Jack antenna ball talks Hey, thanks for watching. If you want
from inside JIB "Thank more information you can contact my
You" exit sign boss at www.foodmaker.com.
Graphic- Foodmaker, Inc.
Graphic- www.foodmaker.com
Copyright
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Graphic- copyright Foodmaker, Inc., March 10, 1999
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.
By: DARWIN J. WEEKS
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Darwin J. Weeks
Vice President,
Controller and
Chief Accounting Officer
Date: April 1, 1999
