PROVIDENCE JOURNAL CO
PRER14A, 1996-04-19
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                  EXCHANGE ACT OF 1934 (AMENDMENT NO. 1)
 
FILED BY THE REGISTRANT /x/       FILED BY A PARTY OTHER THAN THE REGISTRANT / /
 
- --------------------------------------------------------------------------------
 
Check the appropriate box:
/x/ Preliminary Proxy Statement
/ / Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
/ / Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2))
 
                         The Providence Journal Company
                (Name of Registrant as Specified In Its Charter)
 
                         The Providence Journal Company
                   (Name of Person(s) Filing Proxy Statement)
 
PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
/ / $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or
    Item 22(a)(2) of Schedule 14A.
/ / $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
/ / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
   1) Title of each class of securities to which transaction applies:
 
   2) Aggregate number of securities to which transaction applies:
 
   3) Per unit price or other underlying value of transaction computed pursuant
      to Exchange Act
      Rule 0-11 (Set forth the amount on which the filing fee is calculated and
      state how it was determined):
 
   4) Proposed maximum aggregate value of transaction:
 
   5) Total fee paid:
 
/x/ Fee paid previously with preliminary materials.
 
/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.
 
   1) Amount Previously Paid:
 
   2) Form, Schedule or Registration Statement No.:
 
   3) Filing Party:
 
   4) Date Filed:
 
- --------------------------------------------------------------------------------
<PAGE>   2
 

                                    [LOGO]
   
                        THE PROVIDENCE JOURNAL COMPANY
    
   
            75 Fountain Street, Providence, RI 02902 - (401)277-7000
    
 
   
                                    April   , 1996
    
 
Dear Stockholder:
 
     You are cordially invited to attend the 1996 Annual Meeting of Stockholders
of The Providence Journal Company (the "Company") to be held on Wednesday, May
8, 1996 at Noon local time at the offices of the Company at 75 Fountain Street,
Providence, Rhode Island.
 
     The accompanying Notice of Annual Meeting of Stockholders and Proxy
Statement contain the matters to be considered and acted upon. You should read
them carefully.
 
   
     The Proxy Statement contains information about the Directors of the Company
(including the four nominees for election as Directors for three-year terms),
amendments to the stock option plans of the Company, amending the Company's
Certificate of Incorporation, and ratification of the selection of independent
certified public accountants for 1996. The Board of Directors of the Company
recommends a vote FOR the nominees for election as Directors, FOR the approval
of the amendments to the stock option plans, FOR the proposals to amend the
Company's Certificate of Incorporation and FOR the ratification of the selection
of independent certified public accountants.
    
 
     We hope you will be able to attend the Annual Meeting. However, even if you
anticipate attending in person, we urge you to complete, sign, date and return
the enclosed proxy card promptly to ensure that your shares will be represented
at the Annual Meeting. If you do attend, you will, of course, be entitled to
vote in person.
 
     Thank you, and I look forward to seeing you at the meeting.
 
                                          Sincerely,
 
                                          /s/ Stephen Hamblett
                                          STEPHEN HAMBLETT
                                          Chairman of the Board and
                                          Chief Executive Officer
<PAGE>   3
 
                         THE PROVIDENCE JOURNAL COMPANY
                               75 FOUNTAIN STREET
                         PROVIDENCE, RHODE ISLAND 02902
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
     Notice is hereby given that the Annual Meeting of the Stockholders of The
Providence Journal Company (the "Company") will be held at 12:00 Noon local time
on May 8, 1996 at the offices of the Company, 75 Fountain Street, Providence,
Rhode Island for the purposes of considering and voting upon the following
matters:
 
   
          (1) The election of four directors of the Company to serve a
     three-year term, and until their successors are elected and qualified.
    
 
          (2) A proposal to approve an amendment of the 1994 Providence Journal
     Employee Stock Option Plan to (a) increase the number of shares reserved
     for issuance thereunder from 3,750 to 8,000, (b) increase the maximum
     number of shares which may be issued to any one individual from 750 to
     1,600 and (c) extend the term of the Plan for one additional year.
 
   
          (3) A proposal to approve an amendment of the 1994 Providence Journal
     Non-Employee Director Stock Option Plan to (a) increase from five to ten
     the number of shares of the Company's Class A Common Stock that are subject
     to option grants annually to each non-employee director, and (b) increase
     the number of shares of the Company's Class A Common Stock reserved for
     issuance thereunder from 400 to 530.
    
   
          (4) A proposal to amend the Company's Certificate of Incorporation to
     decrease (a) the number of authorized shares of the Company's Class A
     Common Stock from 180,000,000 to 150,000,000 shares and (b) the number of
     shares of the Company's Class A Common Stock reserved under the Certificate
     of Incorporation for issuance under the Rights Agreement (as herein
     defined) from 135,000,000 to 75,000,000 and shares of the Company's Class B
     Common Stock reserved under the Certificate of Incorporation for issuance
     under the Rights Agreement from 35,118,750 to 23,412,500 shares.
    
   
          (5) A proposal to amend the Company's Certificate of Incorporation to
     eliminate action by stockholders by written consent.
    
   
          (6) The ratification of the selection by the Board of Directors of
     KPMG Peat Marwick LLP as independent certified public accountants to audit
     the financial statements of the Company for the fiscal year ending December
     31, 1996.
    
   
          (7) Such other business as may properly come before the meeting or any
     adjournment thereof.
    
   
     Each holder of shares of Class A Common Stock shall have the right to one
vote for each share held on all matters to be considered at the meeting. Each
holder of shares of Class B Common Stock shall have the right to four votes for
each share held on all matters to be considered at the meeting.
    
   
     The Board of Directors has fixed the close of business on Friday, March 29,
1996 as the record date for the determination of Stockholders entitled to notice
of and to vote at the Annual Meeting and at any adjournments thereof. A list of
such Stockholders will be available for inspection at the Company's headquarters
during ordinary business hours for the ten-day period prior to the Annual
Meeting.
    
   
     A copy of the Company's Annual Report to Shareholders for the year ended
December 31, 1995 accompanies this Notice of Meeting.
    
   
     WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING IN PERSON, YOU ARE
REQUESTED TO COMPLETE, DATE, SIGN AND RETURN THE ENCLOSED PROXY CARD IN THE
ENCLOSED ENVELOPE WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES. IF
YOU ATTEND THE ANNUAL MEETING, YOU MAY VOTE IN PERSON IF YOU WISH, IN WHICH CASE
ANY PREVIOUSLY SUBMITTED PROXY WILL BE RESCINDED.
    
 
                                          By Order of the Board of Directors
 
                                          /s/ Harry Dyson
                                          ---------------  
                                          HARRY DYSON
                                          Secretary
   
April   , 1996
    
Providence, Rhode Island
<PAGE>   4
 
                         THE PROVIDENCE JOURNAL COMPANY
 
                               75 FOUNTAIN STREET
                         PROVIDENCE, RHODE ISLAND 02902
 
                                PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                                  MAY 8, 1996
 
                              GENERAL INFORMATION
 
     This Proxy Statement is furnished in connection with the solicitation by
the Board of Directors of The Providence Journal Company (the "Company"), a
Delaware corporation, of proxies, in the accompanying form, to be used at the
Annual Meeting of Stockholders to be held at the offices of the Company, located
at 75 Fountain Street, Providence, Rhode Island on May 8, 1996 at 12:00 Noon,
and any adjournments thereof (the "Meeting").
 
   
     Where the Stockholder specifies a choice on the proxy as to how his or her
shares are to be voted on a particular matter, the shares will be voted
accordingly. If no choice is specified, the shares will be voted FOR the
election of the four nominees for Director named herein, FOR the proposal to
amend the 1994 Employee Stock Option Plan of the Company to increase the number
of shares reserved for issuance thereunder from 3,750 to 8,000, to increase the
maximum number of shares which may be issued to any one individual from 750 to
1,600 and to extend the term of the Plan for one additional year, FOR the
proposal to amend the 1994 Non-Employee Director Stock Option Plan of the
Company to increase the number of options granted each year to each Director
from five to ten and increase the number of shares reserved for issuance
thereunder from 400 to 530, FOR the proposal to amend the Company's Certificate
of Incorporation to decrease the number of shares of Class A Common Stock and to
decrease the number of shares reserved under the Certificate of Incorporation
for issuance under the Company's Rights Agreement, FOR the proposal to amend the
Company's Certificate of Incorporation to eliminate action by stockholders by
written consent, and FOR the ratification of the appointment of KPMG Peat
Marwick LLP as the Company's independent public accountants for the fiscal year
ending December 31, 1996. A proxy may be revoked by written instrument delivered
to the Secretary of the Company at the above address at any time before the
proxy is voted. Any Stockholder who has executed a proxy but is present at the
Meeting, and who wishes to vote in person, may do so by revoking his or her
proxy as described in the preceding sentence. Shares represented by valid
proxies in the form enclosed, received in time for use at the Meeting and not
revoked at or prior to the Meeting, will be voted at the Meeting. The presence,
in person or by proxy, of the holders of a majority of the votes entitled to be
cast at the Annual Meeting is necessary to constitute a quorum at the Meeting.
Under Delaware law, with respect to the tabulation of proxies, abstentions and
broker non-votes (as defined below) are treated as present for purposes of
constituting a quorum.
    
 
     Under the rules of the New York Stock Exchange (the "NYSE"), a broker
non-vote generally occurs when beneficial owners have not provided their brokers
with voting instructions with respect to matters deemed "non-routine" by the
NYSE. While the Company's Common Stock (as hereinafter defined) is not listed on
the NYSE, the Company believes that brokers who are members of the NYSE will
follow such guidelines in determining whether they have authority to vote such
shares. The election of directors and the ratification of the appointment of
independent accountants are considered "routine" matters. Accordingly, brokers
have the authority to vote on such proposals when they have not received
instructions from beneficial owners. The proposals to amend the Certificate of
Incorporation and to amend the option plans are considered "non-routine" matters
and brokers who follow such guidelines are prohibited from voting shares held
for beneficial owners on such proposals, without specific instructions from such
beneficial owners. Accordingly, broker non-votes will not affect the vote on
such proposals.
 
     With regard to the election of directors, votes may be cast in favor or
withheld. Abstentions may not be specified with respect to the election of
directors. Abstentions may be specified with respect to the amendment
<PAGE>   5
 
   
of the options plans, the amendments to the Certificate of Incorporation and the
ratification of the selection of independent auditors, and will have the same
legal effect as a vote against such proposals.
    
 
   
     The close of business on Friday, March 29, 1996 has been fixed as the
record date for determining the Stockholders entitled to notice of and to vote
at the Meeting. As of that date, the Company had 38,519 shares of Class A Common
Stock, $1.00 par value ("Class A Common Stock"), and 46,817 shares of Class B
Common Stock, $1.00 par value ("Class B Common Stock", and together with the
Class A Common Stock, the "Common Stock"), outstanding and entitled to vote.
Holders of Class A Common Stock are entitled to one vote per share, and holders
of Class B Common Stock are entitled to four votes per share, on all matters to
be voted on by Stockholders. This Proxy Statement and the accompanying proxy are
being mailed on or about April   , 1996 to all Stockholders entitled to notice
of and to vote at the Meeting.
    
 
     The cost of soliciting proxies, including expenses in connection with
preparing and mailing this Proxy Statement, will be borne by the Company. In
addition, the Company will reimburse brokerage firms and other persons
representing beneficial owners of Common Stock of the Company for their expenses
in forwarding proxy material to such beneficial owners. Solicitation of proxies
by mail may be supplemented by telephone, telegram or telex by the Directors,
officers or employees of the Company. No additional compensation will be paid to
Directors, officers or employees for such solicitation.
 
     The Annual Report to Stockholders for the fiscal year ended December 31,
1995 is being mailed to the Stockholders with this Proxy Statement, but does not
constitute a part hereof.
 
                                  PRIOR EVENT
 
     On October 5, 1995, the Company consummated the transactions contemplated
by (a) the Contribution and Assumption Agreement dated as of October 5, 1995 by
and between Providence Journal Company ("Old Providence Journal") and the
Company (the "Contribution and Assumption Agreement"), (b) the Agreement and
Plan of Merger, dated as of November 18, 1994, as amended and restated as of
August 1, 1995 (the "Merger Agreement"), by and among Continental Cablevision,
Inc. ("Continental"), Old Providence Journal, the Company, King Holding Corp., a
Delaware corporation and a subsidiary of Old Providence Journal ("KHC"), and
King Broadcasting Company, a Washington corporation and a wholly-owned
subsidiary of KHC ("KBC"), and (c) certain other related transactions.
 
     Pursuant to the terms of the Merger Agreement, prior to the "Contribution"
(defined below), a subsidiary of Continental acquired all of the stock of King
Videocable Company, a Washington corporation and wholly-owned subsidiary of KBC.
In addition, immediately thereafter, Old Providence Journal acquired from
various partnerships managed by Kelso & Company, Inc. the 50% of the capital
stock of KHC which it did not already own.
 
     Pursuant to the terms of the Contribution and Assumption Agreement, Old
Providence Journal then contributed all of its non-cable business (including,
without limitation, all of the outstanding capital stock of KHC) to the Company,
which then was a wholly-owned subsidiary of Old Providence Journal, and the
Company assumed all of the liabilities related thereto (the "Contribution"). In
exchange for the Contribution, the Company issued to Old Providence Journal a
number of shares of the Company's Class A Common Stock and the Company's Class B
Common Stock equal to the number of outstanding shares of Old Providence Journal
Class A Common Stock and Old Providence Journal Class B Common Stock,
respectively. Following the Contribution, Old Providence Journal distributed one
share of the Company's Class A Common Stock to the holder of each share of Old
Providence Journal Class A Common Stock and one share of the Company's Class B
Common Stock to the holder of each share of Old Providence Journal Class B
Common Stock, each as outstanding immediately prior to such distribution (the
"Distribution"). The Contribution (and the assumption of liabilities by the
Company in connection with the Contribution) and the Distribution are
hereinafter collectively referred to as the "PJC Spin-Off".
 
     After completion of the PJC Spin-Off, Old Providence Journal, which
following the PJC Spin-Off, held only Old Providence Journal's cable television
businesses and assets, merged with and into Continental, with Continental as the
surviving corporation (the "Merger").
 
                                        2
<PAGE>   6
 
     This Proxy Statement includes disclosure which does not differentiate
between Old Providence Journal and the Company, since the Company is the
successor to Old Providence Journal with respect to Old Providence Journal's
publishing, broadcast television and television programming businesses.
 
             INTEREST OF CERTAIN PERSONS IN MATTER TO BE ACTED UPON
 
     In considering the recommendation of the Board of Directors of the Company,
stockholders of the Company should be aware that the Board of Directors has
certain interests in one of the Proposals to be acted upon at the Annual Meeting
of Stockholders that may present the Directors with actual or potential
conflicts of interest because of their participation in the 1994 Providence
Journal Non-Employee Director Stock Option Plan (the "Director Option Plan").
 
   
     Proposal No. 2 calls for the approval of an amendment to the Director
Option Plan that would provide each non-employee Director with an option to
purchase ten additional shares of the Company's Class A Common Stock each year.
Currently the Director Option Plan provides each non-employee Director with an
option to purchase five additional shares of the Company's Class A Common Stock
per year. See Proposal No. 2 herein.
    
 
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth information as of March 29, 1996 with
respect to the shares of the Company's Class A Common Stock and Class B Common
Stock beneficially owned by (i) each person known by the Company to own
beneficially more than 5% of either class of Common Stock; (ii) each Director of
the Company; (iii) each executive officer required to be identified in the
Summary Compensation Table appearing under Executive Compensation; and (iv) all
Directors and executive officers of the Company as a group. The number of shares
beneficially owned by each stockholder, Director or executive officer is
determined according to rules of the Securities and Exchange Commission (the
"SEC"), and the information is not necessarily indicative of beneficial
ownership for any other purpose. Under such rules, beneficial ownership includes
any shares as to which the individual or entity has sole or shared voting power
or investment power. As a consequence, several persons may be deemed to be the
"beneficial owners" of the same shares. Except as noted below, each holder has
sole voting and investment power with respect to shares of the Company's Class A
Common Stock and/or Class B Common Stock listed as owned by such person or
entity. When a person is a "co-trustee" or one of a number of Directors of a
corporation that owns shares of the Company's Common Stock, he or she has shared
voting and investment power.
 
<TABLE>
<CAPTION>
                                                PERCENTAGE                    PERCENTAGE
                                 NUMBER OF          OF         NUMBER OF          OF
                                 SHARES OF     OUTSTANDING     SHARES OF     OUTSTANDING
                                 PROVIDENCE     PROVIDENCE     PROVIDENCE     PROVIDENCE
                                  JOURNAL        JOURNAL        JOURNAL        JOURNAL
       NAME AND ADDRESS           CLASS A        CLASS A        CLASS B        CLASS B       AGGREGATE
     OF BENEFICIAL OWNER        COMMON STOCK   COMMON STOCK   COMMON STOCK   COMMON STOCK   VOTING POWER
- ------------------------------  ------------   ------------   ------------   ------------   ------------
<S>                             <C>            <C>            <C>            <C>            <C>
Rhode Island Hospital Trust
  National Bank(1)............      9,177          23.8%         12,587          26.9%          26.4%
  One Hospital Trust Tower
  Providence, RI 02903
Fiduciary Trust Company
  International(2)............      2,508           6.5%          3,124           6.7%           6.6%
  Two World Trade Center
  New York, NY 10048
Southland Communications,
  Inc.........................      2,416           6.3%          2,092           4.5%           4.8%
  127 Dorrance Street
  Providence, RI 02903
Helen D. Buchanan(3)..........      2,380           6.2%          2,248           4.8%           5.0%
  c/o Manasett Corporation
  127 Dorrance Street
  Providence, RI 02903
</TABLE>
 
                                        3
<PAGE>   7
 
   
<TABLE>
<CAPTION>
                                                PERCENTAGE                    PERCENTAGE
                                 NUMBER OF          OF         NUMBER OF          OF
                                 SHARES OF     OUTSTANDING     SHARES OF     OUTSTANDING
                                 PROVIDENCE     PROVIDENCE     PROVIDENCE     PROVIDENCE
                                  JOURNAL        JOURNAL        JOURNAL        JOURNAL
       NAME AND ADDRESS           CLASS A        CLASS A        CLASS B        CLASS B       AGGREGATE
     OF BENEFICIAL OWNER        COMMON STOCK   COMMON STOCK   COMMON STOCK   COMMON STOCK   VOTING POWER
- ------------------------------  ------------   ------------   ------------   ------------   ------------
<S>                             <C>            <C>            <C>            <C>            <C>
Murray S. Danforth, III(4)....      2,428           6.3%          2,308           4.9%           5.2%
  c/o Manasett Corporation
  127 Dorrance Street
  Providence, RI 02903
Esther E. M. Mauran(5)........      2,660           6.9%          2,402           5.1%           5.4%
  c/o Manasett Corporation
  127 Dorrance Street
  Providence, RI 02903
Frank Mauran(6)...............      4,458          11.6%          4,700          10.0%          10.3%
  c/o Manasett Corporation
  127 Dorrance Street
  Providence, RI 02903
Pauline C. Metcalf(7).........      3,020           7.8%          2,839           6.1%           6.4%
  c/o Manasett Corporation
  127 Dorrance Street
  Providence, RI 02903
Jane P. Watkins(8)............      2,353           6.1%          2,476           5.3%           5.4%
  c/o Manasett Corporation
  127 Dorrance Street
  Providence, RI 02903
NAME OF DIRECTOR/
EXECUTIVE OFFICER(9)
Stephen Hamblett..............        414           1.1%            148           0.3%           0.4%
Trygve E. Myhren..............        375           1.0%             --            --            0.2%
F. Remington Ballou...........         46           0.1%             24           0.1%           0.1%
Henry P. Becton, Jr...........         14           0.0%             --            --            0.0%
Fanchon M. Burnham (10).......        371           1.0%            376           0.8%           0.8%
Kay K. Clarke.................         --            --              --            --             --
Peter B. Freeman..............        316           0.8%            400           0.9%           0.8%
Benjamin P. Harris, III.......         47           0.1%             48           0.1%           0.1%
Paul A. Maeder (11)...........        180           0.5%            340           0.7%           0.7%
John W. Rosenblum.............         14           0.0%             --            --            0.0%
Henry D. Sharpe, Jr. (12).....          5           0.0%             --            --            0.0%
W. Nicholas Thorndike (13)....      5,077          13.2%          5,399          11.5%          11.8%
John W. Wall..................         49           0.1%             72           0.2%           0.1%
Patrick R. Wilmerding (14)....        468           1.2%            604           1.3%           1.3%
John A. Bowers................         26           0.1%             --            --            0.0%
Jack C. Clifford..............         86           0.2%             --            --            0.0%
John L. Hammond...............          3           0.0%             --            --             --
Directors and Executive
  Officers as a Group (25
  Persons)....................      7,522          19.5%          7,411          15.8%          16.5%
</TABLE>
    
 
- ---------------
 
 (1) Rhode Island Hospital Trust National Bank ("Hospital Trust"), as a
     fiduciary, possesses sole voting and investment power as to 699 shares of
     Class A Common Stock and 2,528 shares of Class B Common Stock and shared
     voting and investment power as to 8,478 shares of Class A Common Stock and
     10,059 shares of Class B Common Stock, under a number of wills, trusts and
     agency arrangements. A substantial majority of the shares so held are
     reflected elsewhere in this table, and include some of the shares reported
     as beneficially owned by Helen D. Buchanan, Frank Mauran, Esther E. M.
     Mauran, Pauline C. Metcalf and Jane P. Watkins. Also, Hospital Trust is a
     co-trustee of several trusts for the
 
                                        4
<PAGE>   8
 
     benefit of the family of the late Michael P. Metcalf holding 1,539 shares
     of Providence Journal Class A Common Stock and 1,900 shares of Providence
     Journal Class B Common Stock.
 
 (2) Fiduciary Trust Company International ("FTCI") acts as trustee of certain
     trusts created by Henry D. Sharpe, Jr. (a director of the Company) or his
     wife, Peggy Boyd Sharpe, which hold shares of the Company for the benefit
     of members of the Sharpe family. FTCI acts also as investment advisor for
     two members of the Sharpe family. FTCI shares voting and dispositive power
     with members of the Sharpe family as to 300 shares of Providence Journal
     Class A Common Stock. FTCI possesses sole voting and dispositive power as
     to 2,208 shares of Providence Journal Class A Common Stock and 3,124 shares
     of Providence Journal Class B Common Stock.
 
 (3) Helen D. Buchanan is co-trustee with Hospital Trust and her daughter, Jane
     P. Watkins, of the Helen M. Danforth 1935 Trust, which holds 2,216 shares
     of Providence Journal Class A Common Stock and 2,216 shares of Providence
     Journal Class B Common Stock; is co-trustee with Hospital Trust of the
     Helen M. Danforth 1941 Trust, which holds 27 shares of Providence Journal
     Class B Common Stock; is one of the directors of two corporations holding
     156 shares of Providence Journal Class A Common Stock and 5 shares of
     Providence Journal Class B Common Stock; and holds 8 shares of Providence
     Journal Class A Common Stock through a revocable trust.
 
 (4) Murray S. Danforth, III owns 1,118 shares of Providence Journal Class A
     Common Stock and 1,050 shares of Providence Journal Class B Common Stock;
     is sole trustee of a trust for the benefit of his sister, which holds 1,130
     shares of Providence Journal Class A Common Stock and 1,062 shares of
     Providence Journal Class B Common Stock; is co-trustee of a trust for the
     benefit of his sister which holds 164 shares of Providence Journal Class B
     Common Stock; is one of four co-trustees of the Murray S. Danforth, Jr.
     Grantor Trust No. 2 which holds 180 shares of Providence Journal Class A
     Common Stock and 12 shares of Providence Journal Class B Common Stock; and
     is co-trustee of the Manasett Corporation Retirement Plan, which holds 20
     shares of Providence Journal Class B Common Stock.
 
 (5) Esther E. M. Mauran is one of the Directors of Southland Communications,
     Inc., which owns the shares indicated in the foregoing table. In addition,
     Mrs. Mauran owns 244 shares of Providence Journal Class A Common Stock and
     310 shares of Providence Journal Class B Common Stock.
 
 (6) Frank Mauran, the husband of Esther E. M. Mauran, owns 40 shares of
     Providence Journal Class B Common Stock; is co-trustee with Hospital Trust
     (and another individual in one case) of several trusts created by Mrs.
     Mauran's father, George P. Metcalf, for the benefit of Mrs. Mauran and her
     sister, Pauline C. Metcalf, which trusts hold 3,528 shares of Providence
     Journal Class A Common Stock and 3,732 shares of Providence Journal Class B
     Common Stock; and is co-trustee of the Esther E. M. Mauran Family Trust,
     which holds 930 shares of Providence Journal Class A Common Stock and 928
     shares of Providence Journal Class B Common Stock.
 
 (7) Pauline C. Metcalf is one of the Directors of Southland Communications,
     Inc., which owns the shares indicated in the foregoing table. In addition,
     through a revocable trust, Ms. Metcalf owns 604 shares of Providence
     Journal Class A Common Stock and 747 shares of Providence Journal Class B
     Common Stock.
 
 (8) Jane P. Watkins owns 117 shares of Providence Journal Class A Common Stock
     and 260 shares of Providence Journal Class B Common Stock; is a co-trustee
     with Hospital Trust and her mother, Helen D. Buchanan, of the Helen M.
     Danforth 1935 Trust, which holds 2,216 shares of Providence Journal Class A
     Common Stock and 2,216 shares of Providence Journal Class B Common Stock;
     and is co-trustee of a trust created by Mrs. Buchanan which holds 20 shares
     of Providence Journal Class A Common Stock.
 
 (9) Includes maximum number of shares subject to purchase within sixty days
     upon the exercise of stock options and, for Mr. Myhren, Restricted Stock
     Units, as follows: Mr. Hamblett, 38; Mr. Myhren, 272; Mr. Ballou, 5; Mr.
     Becton, 5; Ms. Burnham, 5; Mr. Freeman, 5; Mr. Harris, 5; Mr. Rosenblum, 5;
     Mr. Sharpe, 5; Mr. Thorndike, 5; Mr. Wall, 5; Mr. Wilmerding, 5; Mr.
     Bowers, 9; Mr. Hammond, 3; and Directors and Executive Officers as a Group,
     397.
 
                                        5
<PAGE>   9
 
(10) Fanchon M. Burnham owns 117 shares of Providence Journal Class A Common
     Stock, 147 shares of Providence Journal Class B Common Stock, and holds
     vested options exercisable within sixty days to purchase an additional 5
     shares of Providence Journal Class A Common Stock. She serves as a co-
     trustee of trusts for her brother, which hold 211 shares of Providence
     Journal Class A Common Stock and 189 shares of Providence Journal Class B
     Common Stock. In addition, Mrs. Burnham's children own a total of 38 shares
     of Providence Journal Class A Common Stock and 40 shares of Providence
     Journal Class B Common Stock.
 
(11) Paul A. Maeder is one of four co-trustees of the Murray S. Danforth, Jr.
     Grantor Trust No. 2 which holds 180 shares of Providence Journal Class A
     Common Stock and 12 shares of Providence Journal Class B Common Stock. He
     is co-trustee of two trusts, one for the benefit of Murray S. Danforth, III
     and the other for the benefit of Mr. Danforth's sister, with each trust
     holding 164 shares of Providence Journal Class B Common Stock.
 
(12) In addition to the shares shown in the table, the shares indicated as
     beneficially owned by Fiduciary Trust Company International are held by
     trusts for the benefit of Mr. Sharpe and members of his family.
 
(13) W. Nicholas Thorndike owns 144 shares of Providence Journal Class A Common
     Stock, 108 shares of Providence Journal Class B Common Stock, and holds
     vested options exercisable within sixty days to purchase an additional 5
     shares of Providence Journal Class A Common Stock. He is a co-trustee of
     several trusts for the benefit of members of another family holding 2,512
     shares of Providence Journal Class A Common Stock and 3,199 shares of
     Providence Journal Class B Common Stock. Mr. Thorndike is one of the
     Directors of Southland Communications, Inc., which owns the shares
     indicated in the foregoing table.
 
(14) Patrick R. Wilmerding owns 131 shares of Providence Journal Class A Common
     Stock, 288 shares of Providence Journal Class B Common Stock, and holds
     vested options exercisable within sixty days to purchase an additional 5
     shares of Providence Journal Class A Common Stock. He is a co-trustee of
     several trusts for the benefit of his family holding 332 shares of
     Providence Journal Class A Common Stock and 316 shares of Providence
     Journal Class B Common Stock.
 
                                        6
<PAGE>   10
 
                                 PROPOSAL NO. 1
                             ELECTION OF DIRECTORS
 
     The Company's Certificate of Incorporation and By-Laws provide for a
classified Board of Directors. The Board of Directors currently consists of
fourteen members, classified into three classes as follows: Henry D. Sharpe,
Jr., Peter B. Freeman, F. Remington Ballou and Benjamin P. Harris, III
constitute a class with a term which expires at the upcoming Meeting (the "Class
III Directors"); John W. Wall, W. Nicholas Thorndike, Henry P. Becton, Jr., Paul
A. Maeder and Trygve E. Myhren constitute a class with a term ending in 1997
(the "Class II Directors"); and Stephen Hamblett, Patrick R. Wilmerding, John W.
Rosenblum and Fanchon M. Burnham constitute a class with a term ending in 1998
(the "Class I Directors"). Mr. Sharpe will retire from the Board at the Annual
Meeting. Kay K. Clarke, who was elected as a Director by vote of the Board of
Directors on October 25, 1995, will stand for election as a Class III Director.
 
     The persons named below have been nominated for election at the Annual
Meeting as Directors of the Company. The Directors who are elected shall hold
office for a term of three years or until their respective successors shall have
been duly elected and qualified. Nominees for directors will be elected by a
plurality of the vote present in person or represented by proxy at the Annual
Meeting, a quorum being present.
 
     All nominees are members of the present Board. Each of the nominees for
Director has consented to being named a nominee in this Proxy Statement and has
agreed to serve as a Director, if elected at the Annual Meeting. It is the
intention of the persons named in the proxy to vote for the following nominees.
Although management does not expect that any of the persons named above will be
unable to serve as a Director, should any of them be unable to accept election,
it is intended that the proxies will be voted for the election of a substitute
nominee selected by the persons named in the proxy.
 
NOMINEES FOR DIRECTOR:
 
<TABLE>
<CAPTION>
                                                                               DIRECTOR
              NAME                           PRINCIPAL OCCUPATION                SINCE
- ---------------------------------  ----------------------------------------    ---------
<S>                                <C>                                         <C>
F. Remington Ballou..............  President & Chief Executive Officer,          1985
                                   B.A.   Ballou & Co., Inc.
Kay K. Clarke....................  Management Consultant                         1995
Peter B. Freeman.................  Corporate Director and Trustee                1981
Benjamin P. Harris, III..........  Senior Partner, Edwards & Angell              1985
</TABLE>
 
     F. Remington Ballou, 67, is Chief Executive Officer of B. A. Ballou & Co.,
Inc., a jewelry manufacturing company, where he has been employed since 1965.
Mr. Ballou is also a Director of Keyport Life Insurance Co., a subsidiary of
Liberty Mutual Insurance Company, and of Hospital Trust.
 
   
     Kay K. Clarke, 57, is President of Templeton, Ltd., a management consulting
firm. Prior to that, Ms. Clarke was President of the Micromarketing Division and
Senior Vice President -- Business Development for ADVO, Inc., which she joined
in 1990, from McGraw-Hill, Inc., where she was Executive Vice President. Ms.
Clarke is also a Director of Guardian Life Insurance Company of America, Age
Wave, Inc. and Lumex, Inc.
    
 
     Peter B. Freeman, 63, has been self-employed during the past five years as
a corporate director and trustee, including serving as a Director of Blackstone
Valley Electric Company, AMICA Mutual Insurance Company and AMICA Life Insurance
Company, a trustee of Eastern Utilities Associates, as well as a trustee or
director of ten investment companies managed by Scudder, Stevens & Clark.
 
     Benjamin P. Harris, III, 59, has been a partner in the law firm of Edwards
& Angell, Providence, Rhode Island, since 1969 and has practiced law with the
firm since 1961. Mr. Harris is also a Director of The Providence Mutual Fire
Insurance Company.
 
DIRECTORS CONTINUING IN OFFICE:
 
     The persons named below are continuing in office as Directors of the
Company.
 
     Stephen Hamblett, 61, is Chairman of the Board and Chief Executive Officer
of the Company and Publisher of the Journal-Bulletin newspapers. He has served
in such capacities since 1987. Mr. Hamblett was
 
                                        7
<PAGE>   11
 
first employed by the Company in 1957 in its advertising department and has been
continuously employed by the Company since that time, serving as Assistant Vice
President for Administration, Vice President -- Marketing, Vice President --
Marketing and Corporate Development, Executive Vice President and President and
Chief Operating Officer before assuming his current positions. He has been a
Director of the Company since 1985. Mr. Hamblett also serves on the Board of
Directors of Continental Cablevision, Inc., the Associated Press and the Inter
American Press Association.
 
     Henry P. Becton, Jr., 52, has been President and General Manager of WGBH
Education Foundation, the operator of public television and radio stations in
Massachusetts and producer of educational broadcast and non-broadcast
programming and software, since 1984. Mr. Becton has been a Director of the
Company since 1992. He is also a Director of Becton Dickinson and Company and is
a trustee or Director of six investment companies managed by Scudder, Stevens &
Clark.
 
     Fanchon M. Burnham, 51, has been a partner in the accounting firm of F. M.
Burnham and Associates (formerly Brooks/Burnham) in Washington, D.C., since
1985. Ms. Burnham has been a Director of the Company since 1992.
 
   
     Paul A. Maeder, 42, is Managing General Partner of Highland Capital
Partners, where he manages the firm's technology investments. Before joining
Highland in 1988, Mr. Maeder was a general partner at Charles River Ventures.
Mr. Maeder is also a Director of Avid Technology Corporation, The Dodge Group,
SQA, Inc., HighGround Systems Inc. and PureSpeech, Inc. Mr. Maeder has been a
Director of the Company since 1995.
    
 
     Trygve E. Myhren, 59, was President and Chief Operating Officer of the
Company from 1990 until his recent resignation effective March 31, 1996. From
1981 to 1988, Mr. Myhren was Chairman and Chief Executive Officer of American
Television and Communications Corporation (now Time-Warner Cable). Mr. Myhren
was a member of the Board of Directors of the National Cable Television
Association from 1980 to 1991 and served as its Chairman in 1986 and 1987. Prior
to joining the Company, Mr. Myhren served as President and Chief Executive
Officer of Myhren Media and General Partner of Arizona & Southwest Cable from
1988 to 1990. Mr. Myhren is currently a Director of Advanced Marketing Services,
Inc., Peapod, LP, Cable Labs and Continental Cablevision, Inc. Mr. Myhren has
been a Director of the Company since 1994.
 
     John W. Rosenblum, 52, became the Tayloe Murphy Professor of Business
Administration at the Darden School of Business, University of Virginia, in
1993. From 1982 to 1993, Mr. Rosenblum was the Dean of the Darden School of
Business. Mr. Rosenblum serves on the Board of Directors of Cadmus
Communications Corp., Chesapeake Corporation, Comdial Corporation, Cone Mills
Corporation and T. Rowe Price Associates. He has been a Director of the Company
since 1992.
 
     W. Nicholas Thorndike, 63, has been a Director of the Company since 1984.
Mr. Thorndike serves as a corporate Director or trustee of a number of
organizations, including Bradley Real Estate, Inc., Courier Corporation, Data
General, Eastern Utilities Associates and The Putnam Funds. He also serves as a
trustee of Massachusetts General Hospital, having served as Chairman of the
Board from 1987 to 1992 and President from 1992 to 1994. In February 1994 he
accepted appointment as a successor trustee of private trusts in which he has no
beneficial interest, and concurrently became, serving until October 1994,
Chairman of the Board of two privately owned corporations controlled by such
trusts that filed voluntary petitions for relief under Chapter 11 of the United
States Bankruptcy Code in August 1994.
 
     John W. Wall, 71, retired as Vice-Chairman of Hospital Trust, Providence,
Rhode Island in 1986. Mr. Wall had been with Hospital Trust since 1946. He
returned to Hospital Trust at management's request to serve as Chairman and
Chief Executive Officer from 1991 to 1992. Since 1992 Mr. Wall has served as
Vice-Chairman of Hospital Trust. Mr. Wall has served as Director of the Company
since 1975.
 
     Patrick R. Wilmerding, 53, has been a Director of the Company since 1979.
Mr. Wilmerding has been chairman of Private Signals, Inc., an import/export
company, since 1994. Prior to that, he served as a Division Executive with The
First National Bank of Boston. Mr. Wilmerding is a Director of the Indian
Opportunities Fund and a Trustee of five U.S. Business Trusts managed by Martin
Currie Investment Management Ltd.
 
                                        8
<PAGE>   12
 
THE BOARD OF DIRECTORS AND ITS COMMITTEES
 
     The Company's Board of Directors held a total of 12 meetings during 1995.
Each member of the Board of Directors attended at least 75% of the aggregate
number of meetings of the Board and all Committees on which he or she served.
 
     The standing committees of the Board of Directors of the Company are an
Executive Committee, an Audit Committee, a Compensation Committee and a
Nominating Committee. The functions of each of these four committees are
described and the members of each are listed below.
 
     The Executive Committee has authority to exercise substantially all
authority of the Board of Directors with specific exceptions provided by law and
the Company's By-Laws. The members of the Executive Committee are Henry D.
Sharpe, Jr., Chairman, Patrick R. Wilmerding, W. Nicholas Thorndike, John W.
Wall and Stephen Hamblett. This Committee held four meetings in 1995.
 
     The Audit Committee reviews the Company's audit plan, the scope of
activities of the independent auditors and of internal auditors, the results of
the audit after completion, and the fees for services performed during the year.
The Audit Committee also recommends to the Board of Directors the firm to be
appointed as independent auditors. During portions of some meetings this
Committee meets with representatives of the independent auditors without any
officers or employees of the Company present. The members of the Audit Committee
are Peter B. Freeman, Chairman, Fanchon M. Burnham, John W. Rosenblum, Henry P.
Becton, Jr., Kay K. Clarke and Paul A. Maeder. This Committee held three
meetings in 1995.
 
     The Compensation Committee administers the Company's Incentive Compensation
Plan, Stock Option Plans and retirement and benefit plans, determines the
compensation of key officers of the Company and authorizes and approves
bonus-incentive compensation programs for executive personnel. The members of
the Compensation Committee are John W. Rosenblum, Chairman, F. Remington Ballou
and W. Nicholas Thorndike. This Committee held three meetings in 1995.
 
     The Nominating Committee considers and recommends to the Board nominees for
possible election to the Board of Directors and considers other matters
pertaining to the size and composition of the Board of Directors and its
Committees. The members of the Nominating Committee are Henry P. Becton, Jr.,
Chairman, Fanchon M. Burnham and Patrick R. Wilmerding. The Nominating Committee
gives appropriate consideration to qualified persons recommended by stockholders
if such recommendations are accompanied by information sufficient to enable the
Nominating Committee to evaluate the qualifications of the persons recommended.
This Committee held four meetings in 1995.
 
COMPENSATION OF DIRECTORS
 
     The Board of Directors of the Company is comprised of fourteen Directors,
one of whom is a salaried employee of the Company. Directors who are full-time
employees of the Company receive no additional compensation for services
rendered as a Director. The members of the Company's Board of Directors who are
not officers of the Company receive an annual retainer of $10,000 and a fee of
$950 for each meeting attended, which amount has been increased to $1,250 in
1996 as a result of the Board's decision to reduce from ten to six the number of
meetings but increase their length from a half day to four full day meetings and
strategic meetings in December and July lasting one full day and two full days,
respectively. The Company also pays each Director who is not an officer of the
Company a fee of $750 for each Board Committee meeting attended. In addition,
the Chairmen of the Executive Committee, the Audit Committee, the Compensation
Committee and the Nominating Committee of the Company's Board of Directors
receive an annual retainer of $3,000, $2,500, $2,500 and $1,000, respectively.
Directors who reside outside the Providence area are reimbursed for their travel
expenses incurred in connection with attendance at meetings of the Company's
Board of Directors.
 
     The Directors of the Company are participants in the Company's Incentive
Stock Units Plan ("IUP"). At December 31, 1994, the Directors held 658 Stock
Units. Upon the liquidation of eighty-five percent of the Stock Units in the
IUP, which occurred prior to the consummation of the merger of Old Providence
Journal with Continental, the Directors were paid an aggregate amount of
$3,610,263 in a combination of cash and stock. The payout related to the
liquidation of the remaining fifteen percent of the Stock Units in the IUP is
 
                                        9
<PAGE>   13
 
anticipated in the second half of 1996. (See footnote (1) to table, "Aggregated
SAR Exercises in Last Fiscal Year and Year-End SAR Values")
 
   
     Under the Director Option Plan, an option to purchase five shares of the
Company's Common Stock is granted to each Non-Employee Director upon commencing
his or her service on the Board. An option to purchase an additional five shares
is granted to each such director on October 1st of each subsequent year the Plan
is in effect. The exercise price for each option is the fair market value of the
Company's Common Stock on the date of grant. Each option is exercisable after
the expiration of one year following the date of grant. (See "Proposal No.
2 -- A Proposal to Amend the 1994 Non-Employee Director Stock Option Plan").
    
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     The law firm of Edwards & Angell, of which Mr. Harris is a partner,
regularly performs legal services for the Company. Edwards & Angell has acted as
the Company's principal counsel for over 60 years.
 
EXECUTIVE OFFICERS
 

     The following persons are the executive officers of the Company:
   
<TABLE> 
<CAPTION>
                   NAME                      AGE                    PRESENT OFFICE
                   ----                      ---                    --------------
<S>                                          <C>   <C>
Stephen Hamblett...........................  61    Chairman of the Board, Chief Executive Officer
                                                     and Publisher
Jack C. Clifford...........................  62    Executive Vice President -- Broadcasting,
                                                     Programming & Electronic Media
Howard G. Sutton...........................  46    Senior Vice President & General Manager --
                                                     Publishing
John L. Hammond............................  50    Vice President -- General Counsel & Chief
                                                     Administrative Officer
Thomas N. Matlack..........................  31    Vice President -- Finance & Chief Financial
                                                     Officer
John A. Bowers.............................  43    Vice President -- Human Resources
John E. Hayes..............................  54    Vice President -- Television
Michael B. Isaacs..........................  49    Vice President -- Government and Corporate
                                                     Relations
Paul H. McTear, Jr.........................  47    Vice President -- Finance and Business
                                                     Development -- Broadcasting, Programming &
                                                     Electronic Media
Joel P. Rawson.............................  52    Vice President and Executive Editor
Joel N. Stark..............................  51    Vice President -- Publishing Development and
                                                     Marketing
Harry Dyson................................  59    Treasurer and Secretary
</TABLE>
    
 
     Each executive officer is elected annually and serves at the pleasure of
the Board of Directors.
 
     Jack C. Clifford, 62, has been Executive Vice President -- Broadcasting,
Programming & Electronic Media since April 1, 1996. Prior to that, Mr. Clifford
had been Vice President -- Broadcasting & Telecommunications since September,
1995 and, before that, Vice President -- Broadcasting and Cable Television since
1982.
 
   
     Howard G. Sutton, 46, has been Senior Vice President & General
Manager-Publishing since April 1, 1996. Prior to that, Mr. Sutton was Vice
President & General Manager since 1994 and Vice President-Administration since
1987.
    
 
     John L. Hammond, 50, has been Vice President -- General Counsel & Chief
Administrative Officer since April 1, 1996. Prior to that, Mr. Hammond had been
Vice President -- Legal since October, 1992. Mr. Hammond was Vice President,
General Counsel and Secretary of Landstar System, Inc. from 1989 to
 
                                       10
<PAGE>   14
 
1992. Prior to that, Mr. Hammond was employed by The Singer Company for ten
years and was Deputy General Counsel at the time of his departure.
 
   
     Thomas N. Matlack, 31, was appointed Chief Financial Officer of the Company
on April 1, 1996. Since September, 1995, Mr. Matlack has been Vice
President -- Finance. From 1992 to 1995, Mr. Matlack was Director -- Financial
Planning and Analysis of the Company. Prior to that, Mr. Matlack was employed by
Houghton-Mifflin Company in various strategic and financial positions and by
Goldman, Sachs & Co.
    
 
     John A. Bowers, 43, has been Vice President -- Human Resources since
November, 1990. Prior to that time, Mr. Bowers served in various Human Resources
positions with the Company and its subsidiaries since 1980.
 
   
     John E. Hayes, 54, has been Vice President -- Television since April 1,
1996. Prior to that, Mr. Hayes had been Vice President -- Television of the
Company's Broadcasting Division since 1992 and, before that, had been President
and General Manager of the Company's television station in Charlotte, North
Carolina since 1989.
    
 
     Michael B. Isaacs, 49, has been Vice President -- Government and Corporate
Relations since April 1, 1996. Prior to that, Mr. Isaacs had been Vice
President -- Government Affairs and Public Policy of the Company's Broadcasting
and Telecommunications Division since 1994 and, before that, had been Director
of Government Affairs & Public Policy of the Company since 1991.
 
     Paul H. McTear, Jr., 47, has been Vice President -- Finance and Business
Development -- Broadcasting, Programming & Electronic Media since April 1, 1996.
Prior to that, Mr. McTear had been Vice President -- Finance and Business
Development of the Company's Broadcasting and Telecommunications Division since
October 1, 1995. Mr. McTear had been Vice President -- Finance and Business
Affairs of the Company's Broadcasting and Cable Television Division since June,
1995 and, before that, was Executive Director -- Finance of the Company's
Broadcasting and Cable Television Division.
 
     Joel P. Rawson, 52, became Vice President and Executive Editor on January
1, 1996. Prior to that, Mr. Rawson had been Deputy Executive Editor since 1989.
 
     Joel N. Stark, 51, is currently Vice President -- Publishing Development
and Marketing, a position he has held since 1988.
 
     Harry Dyson, 59, a certified public accountant, is currently Treasurer and
Secretary, a position he has held since 1986.
 
                                       11
<PAGE>   15
 
EXECUTIVE COMPENSATION

 
     The following table sets forth for the fiscal years ended December 31,
1995, 1994 and 1993 information regarding compensation paid by the Company and
its predecessor, Old Providence Journal, to the Chief Executive Officer and the
Company's other four most highly compensated executive officers (the "Named
Executive Officers").
 
                           SUMMARY COMPENSATION TABLE
<TABLE> 
<CAPTION>
                                                                                          LONG-TERM
                                                                                       COMPENSATION(1)
                                                   ANNUAL COMPENSATION             ------------------------
                                          -------------------------------------    RESTRICTED    SECURITIES
                                                                   OTHER ANNUAL      STOCK       UNDERLYING     ALL OTHER
            NAME AND                                               COMPENSATION      AWARDS       OPTIONS      COMPENSATION
       PRINCIPAL POSITION         YEAR    SALARY($)    BONUS($)       (2)($)         (3)($)       (# SHS.)        (4)($)
       ------------------         ----    ---------    --------    ------------    ----------    ----------    ------------
<S>                               <C>     <C>          <C>           <C>          <C>                <C>         <C>
Stephen Hamblett................  1995    $600,000    $390,000       $    --      $       --         150         $    702
  Chairman, Chief Executive       1994     600,000     360,000            --              --         150              702
  Officer and Publisher           1993     600,000     360,000            --       1,013,800          --           30,702

Trygve E. Myhren(5).............  1995     500,000     325,000            --              --         115              702
  President and Chief             1994     500,000     300,000            --              --         115              702
  Operating Officer               1993     500,000     300,000        51,949         762,200          --           25,702

Jack C. Clifford................  1995     260,000     169,000            --              --          65              702
  Executive Vice President --     1994     260,000     171,000        47,481              --          55          544,702
  Broadcasting, Programming &     1993     260,000     156,000            --         407,000          --              702
  Electronic Media

John A. Bowers..................  1995     180,000     117,000            --              --          40              702
  Vice President -- Human         1994     180,000     108,000        52,544              --          35              702
  Resources                       1993     180,000     108,000            --         273,800          --            9,702

John L. Hammond.................  1995     155,000     147,000(6)         --              --          40              702
  Vice President -- General       1994     148,000      74,200(6)         --              --          10              702
  Counsel & Chief Administrative  1993     140,000      56,000(6)         --         199,800          --           30,846
  Officer
</TABLE> 
- ---------------
[FN] 
(1) All participants, including the Named Executive Officers, in the Employee
     Option Plan, Director Option Plan and Restricted Stock Unit Plan previously
     were to receive additional payments in cash or shares of the Company's
     Class A Common Stock reflecting any increase in the price of Continental
     Class A Common Stock established after a public offering thereof or in
     certain other circumstances. As a result of a planned merger of Continental
     with and into US West, Inc. ("US West"), jointly announced by those
     companies on February 27, 1996, participants in these plans now may receive
     such additional payments based on the increased price of Continental Class
     A Common Stock reflected in the planned merger. (See footnote (1) to table,
     "Aggregated SAR Exercises in Last Fiscal Year and Year-End SAR Values".)
 
(2) This column includes the aggregate incremental cost to the Company of
     providing various perquisites and personal benefits. Includes automobile
     purchase allowances in 1994 for Mr. Clifford and Mr. Bowers of $21,702 and
     $31,540, respectively. During 1993, Mr. Myhren was granted an allowance to
     purchase a vehicle including tax reimbursement for $23,148.
 
(3) This column shows the market value of Restricted Stock Unit awards made
     pursuant to the Providence Journal Restricted Stock Unit Plan on the date
     of grant, which was October 1, 1993, to senior officers of the Company
     including the executives listed on the table above. Restricted stock units
     will be completely vested on October 1, 1996. The number of restricted
     stock unit holdings at the end of 1995 were for Mr. Hamblett, 327 units;
     Mr. Myhren, 245 units; Mr. Clifford, 131 units; Mr. Bowers, 88 units; and
     Mr. Hammond, 64 units. The value of each unit, based upon the most recent
     independent appraisal of the Class A Common Stock conducted in September,
     1995, is $5,072. Dividends are added to the awards as and when declared,
     but have not been accrued in the listed valuation.
 
(4) The amount shown for Mr. Clifford in 1994 includes a payout of $544,000
     pursuant to a previous deferred bonus arrangement. The amounts shown for
     1993 include Old Providence Journal Class A Common Stock granted in lieu of
     salary increases in 1993 to Mr. Hamblett, Mr. Myhren, and Mr. Bowers in the
     amounts of $30,000, $25,000, and $9,000, respectively. The remaining
     amounts shown in the table are amounts contributed under the Journal 401(k)
     Plan as described below under the caption "Retirement Benefits". The amount
     shown for Mr. Hammond in 1993 includes $30,142 in moving expenses.
 
                                       12
<PAGE>   16
 
   
(5) Resigned from the Company effective March 31, 1996. See "Termination of
     Employment and Change in Control Agreements" for a discussion of payments
     made to Mr. Myhren upon his resignation.
    
 
(6) Includes deferred compensation.
 
     The following table sets forth stock options granted October 1, 1995 to the
Named Executive Officers pursuant to the 1994 Employee Stock Option Plan (the
"Employee Option Plan").
 
                     OPTION/SAR GRANTS IN FISCAL YEAR 1995
 
<TABLE>
<CAPTION>
                                                                                     POTENTIAL REALIZABLE
                                              INDIVIDUAL GRANTS                        VALUE AT ASSUMED
                             ---------------------------------------------------        ANNUAL RATES OF
                             NUMBER OF     PERCENT OF                                     STOCK PRICE
                             SECURITIES   TOTAL OPTIONS                                APPRECIATION FOR
                             UNDERLYING    GRANTED TO     EXERCISE                      OPTION TERM(3)
                              OPTIONS     EMPLOYEES IN      PRICE     EXPIRATION   -------------------------
           NAME              GRANTED(1)    FISCAL YEAR    ($/SH)(2)      DATE       5%($)           10%($)
- ---------------------------  ----------   -------------   ---------   ----------   --------       ----------
<S>                          <C>          <C>             <C>         <C>          <C>            <C>
Stephen Hamblett...........      150           19%         $ 5,072      10/04/05   $478,500       $1,212,450
Trygve E. Myhren...........      115           14%           5,072      10/04/05    366,850          929,945
Jack C. Clifford...........       65            8%           5,072      10/04/05    207,350          525,395
John A. Bowers.............       40            5%           5,072      10/04/05    127,600          323,320
John L. Hammond............       40            5%           5,072      10/04/05    127,600          323,320
</TABLE>
 
- ---------------
(1) The options are non-qualified stock options and become exercisable in four
    equal annual installments beginning October 1, 1996. All options become
    exercisable immediately upon a change of control (as defined in the Employee
    Option Plan).
 
(2) The per share option exercise price represents the fair market value of the
    Company's Class A Common Stock at the date of grant. In accordance with the
    terms of the Employee Option Plan, the Committee used the most recent
    valuation by an independent appraisal firm as the basis to determine the
    fair market value inasmuch as the Company's shares are not traded on a
    public market.
 
(3) The dollar amounts under these columns result from calculations at the 5%
    and 10% assumed appreciation rate set by the SEC and, therefore, are not
    intended to forecast possible future appreciation, if any, of the Company's
    Class A Common Stock price. At the 5% and 10% assumed appreciation rate the
    price per share of the Company's Class A Common Stock would be $8,262 and
    $13,155, respectively.
 
   
                AGGREGATED OPTION EXERCISES IN FISCAL YEAR 1995
    
                       AND FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                          NUMBER OF SECURITIES            VALUE OF UNEXERCISED
                            SHARES                       UNDERLYING UNEXERCISED         IN-THE-MONEY OPTIONS AT
                          ACQUIRED ON      VALUE      OPTIONS AT FISCAL YEAR-END(#)       FISCAL YEAR-END ($)
          NAME            EXERCISE(#)   REALIZED(1)     EXERCISABLE/UNEXERCISABLE     EXERCISABLE/UNEXERCISABLE(1)
- ------------------------  -----------   -----------   -----------------------------   ----------------------------
<S>                       <C>           <C>           <C>                             <C>
Stephen Hamblett........       --         $    --                 38/262                    $167,580/$493,920
Trygve E. Myhren........       --              --                115/115                     507,150/       0
Jack C. Clifford........       14          61,740                  0/106                           0/ 180,810
John A. Bowers..........       --              --                  9/ 66                      39,690/ 114,660
John L. Hammond.........       --              --                  3/ 47                      13,230/  30,870
</TABLE>
 
- ---------------
(1) The amounts in these columns are calculated using the difference between the
    fair market value of the Company's Common Stock at the end of the Company's
    1995 fiscal year (using the most recent appraisal of the Class A Common
    Stock) and the option exercise prices.
 
                                       13
<PAGE>   17
 
   
                  AGGREGATED SAR EXERCISES IN FISCAL YEAR 1995
    
                         AND FISCAL YEAR-END SAR VALUES
 
<TABLE>
<CAPTION>
                                                                             NUMBER OF       VALUE OF
                                                STOCK UNITS      VALUE       RETAINED        RETAINED
                     NAME                       LIQUIDATED    REALIZED(1)   STOCK UNITS   STOCK UNITS(1)
- ----------------------------------------------  -----------   -----------   -----------   --------------
<S>                                             <C>           <C>           <C>           <C>
Stephen Hamblett..............................     1,252      $12,474,965       220         $2,201,464
Trygve E. Myhren..............................       678        4,720,747       120            833,073
Jack C. Clifford..............................       448        4,086,289        79            721,110
John A. Bowers................................       158          759,366        28            134,006
John L. Hammond...............................        --               --        --                 --
</TABLE>
 
- ---------------
   
(1) Eighty-five percent of the Stock Units in the Company's IUP were liquidated
    upon completion of an independent appraisal of the Class A Common Stock of
    Old Providence Journal with respect to Old Providence Journal's non-cable
    assets (the "Company Appraisal"), which was completed prior to the Merger.
    (See above, under "Prior Event" for a brief description of the merger of Old
    Providence Journal with Continental.) Each of the Stock Units of an IUP
    participant was valued in an amount equal to the sum of (i) the price
    ascribed to a share of the Company's Common Stock as determined by the
    Company Appraisal and (ii) the price ascribed to a share of Continental
    Common Stock received by the Old Providence Journal shareholders (the
    "Continental Merger Stock") on the date of the closing of the Merger, which
    was $19.40 per share (the "Continental Closing Share Value"). IUP
    participants received a combination of cash and Old Providence Journal Class
    A Common Stock, net of tax obligations, in the liquidation of eighty-five
    percent of the Stock Units. The Old Providence Journal Class A Common Stock
    received by IUP participants was exchanged for Continental Merger Stock and
    the Company's Class A Common Stock in connection with the Merger and the PJC
    Spin-Off. The remaining obligations regarding the IUP, including the Stock
    Units that were not liquidated (the "Retained Stock Units") were transferred
    to and assumed by the Company. Each of the Retained Stock Units will be
    valued based upon the sum of (a) the fair market value of a share of
    Continental Class A Common Stock determined as described below (the
    "Continental Share Value"), and (b) the value of the Company's Common Stock
    determined in the Company Appraisal. The Retained Stock Units will be
    liquidated by payment in cash or the Company's Common Stock to the IUP
    participants promptly after determination of the Continental Share Value. If
    the Continental Share Value is less than the Continental Closing Share Value
    at the time the Continental Share Value is determined, an amount equal to
    the shortfall shall be deducted from the amount to be paid with respect to
    the Retained Stock Units. Alternatively, if, at the time of such payment,
    the Continental Share Value is more than the Continental Closing Share
    Value, the IUP participants will be paid in cash or the Company's Class A
    Common Stock an amount equal to the incremental amount, if any, that would
    have been due each IUP participant had the Continental Share Value been used
    instead of the Continental Closing Share Value in the valuation of Stock
    Units in connection with the liquidation of eighty-five percent of the Stock
    Units. At the time of such payment, all obligations regarding the IUP will
    have been finally and fully satisfied. Previously, the Continental Share
    Value was to be determined after the earlier of a public offering of
    Continental Class A Common Stock or the issuance by Continental of shares of
    its capital stock for aggregate consideration of not less than $1 billion
    and, if neither event occurred within eighteen months of the closing of the
    Merger, the Continental Share Value was to be determined by independent
    appraisal. Since consummation of the Merger, Continental has agreed to merge
    with US West. Accordingly, pursuant to a resolution of the Compensation
    Committee of the Company's Board of Directors, the Continental Share Value
    has been re-defined as the amount received by the holders of Continental's
    Class A Common Stock upon consummation of the merger between Continental and
    US West or, if the merger agreement between Continental and US West shall be
    terminated, the average of the closing prices for Continental Class A Common
    Stock during the last 20 trading days during the first 90 days after the
    last to occur of the following: (a) termination of the merger agreement
    between Continental and US West; or (b) listing of Continental's Class A
    Common Stock on the NASDAQ National Market System or on a national
    securities exchange.
    
 
                                       14
<PAGE>   18
 
RETIREMENT BENEFITS
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                             YEARS OF SERVICE AT RETIREMENT
               EARNINGS CREDITED FOR                  --------------------------------------------
                RETIREMENT BENEFITS                      10          15          20          25
- ----------------------------------------------------  --------    --------    --------    --------
<S>                                                   <C>         <C>         <C>         <C>
  150,000...........................................    28,177      42,265      53,353      70,442
  200,000...........................................    38,177      57,265      76,353      95,442
  300,000...........................................    58,177      87,265     116,353     145,442
  400,000...........................................    78,177     117,265     156,353     195,442
  500,000...........................................    98,177     147,265     196,353     245,442
  600,000...........................................   118,177     177,265     236,353     295,442
  700,000...........................................   138,177     207,265     276,353     345,442
  800,000...........................................   158,177     237,265     316,353     395,442
  900,000...........................................   178,177     267,235     356,353     445,442
1,000,000...........................................   198,177     297,265     396,353     495,442
1,100,000...........................................   218,177     327,265     436,353     545,442
1,200,000...........................................   238,177     357,265     476,353     595,442
</TABLE>
 
     The Company maintains a retirement income plan (the "Providence Journal
Pension Plan") which is a funded, qualified, non-contributory, defined benefit
plan that covers all employees, including executive officers, of the Company and
its subsidiaries. The Providence Journal Pension Plan provides benefits based on
the participant's highest average salary for the 60 consecutive months within
the ten years last served with the Company prior to retirement and the
participant's length of service. The amounts payable under the Providence
Journal Pension Plan are in addition to any Social Security benefit to be
received by a participant. The Providence Journal Pension Plan benefit vests
upon completion of five years of service with the Company.
 
   
     As of December 31, 1995, the Named Executive Officers have the following
years of credited service with Providence Journal for purposes of the Providence
Journal Pension Plan: Mr. Hamblett, 38 years; Mr. Myhren, 5 years; Mr. Clifford,
17 years; Mr. Bowers, 16 years; and Mr. Hammond, 3 years. However, for purposes
of calculating their retirement benefit in the above table, the Supplemental
Retirement Plan discussed below requires that Mr. Myhren and Mr. Clifford be
deemed to have been employed with the Company since age 35. The resulting
benefit for each of these two executive officers would be reduced by an amount
which represents the estimate of benefits under the provisions of the Providence
Journal Pension Plan based upon the executive officer's years of service with
prior employers. (See discussion of Supplemental Retirement Plan, below.)
    
 
     The amounts shown in the table above have been calculated without reference
to the maximum limitations imposed by the Internal Revenue Code of 1986, as
amended (the "Code") on benefits which may be paid, or on compensation that may
be recognized under a qualified defined benefit plan. The amounts include the
estimated total annual retirement benefits that would be paid from the
Providence Journal Pension Plan and, if applicable, the Excess Benefit Plan and
the Supplemental Retirement Plan.
 
     The Company has established an Excess Benefit Plan to provide pension
benefits for certain employees, including the Named Executive Officers. The
Excess Benefit Plan provides that each participant will receive benefits
thereunder equal to the difference between the amount such participant is
entitled to receive under the Providence Journal Pension Plan and the amount he
or she would have been entitled to receive without regard to the maximum
limitations imposed by the Code. Participants will be vested under the Excess
Benefit Plan according to the same vesting provisions as the Providence Journal
Pension Plan. The Excess Benefit Plan is unfunded.
 
     The Company has also established a Supplemental Retirement Plan to provide
full retirement benefits (less an imputed benefit for service with previous
employers) for any of the five top executive officers of the Company who retire
as employees of the Company and who would not otherwise receive full pension
benefits because of a shortened length of service with the Company. The
Supplemental Retirement Plan is unfunded.
 
                                       15
<PAGE>   19
 
"Covered Compensation" for the Named Executive Officers under the Supplemental
Retirement Plan is the total of their salary and bonus payments shown in the
Summary Compensation Table, above.
 
     The Company has established the Journal Qualified Compensation Deferral
Plan (the "Journal 401(k) Plan") to provide a savings incentive for employees.
The Journal 401(k) Plan involves a contribution of up to $10.50/week by the
Company for each participating employee and a matching contribution of $3 per
week for each participant who deducts 2% to 15% of pre-tax income. Employees who
have completed six months of service with the Company, including the Named
Executive Officers, are eligible to participate in the Journal 401(k) Plan.
 
TERMINATION OF EMPLOYMENT AND CHANGE OF CONTROL AGREEMENTS
 
     On October 11, 1993, the Company entered into an agreement with certain
executive officers of the Company, including the Named Executive Officers, which
agreements become effective upon a change in control of the Company.
 
     In the event of a change of control, each of the agreements with Messrs .
Hamblett, Myhren, Clifford and Bowers provides a three-year term of employment
with responsibilities, compensation and benefits at least commensurate with
those experienced by such officer during the prior six months. If terminated
involuntarily, the individual is entitled to 299% of the highest annual base
salary and average bonus received during the prior three years (the "Maximum
Severance") as a lump sum severance payment. The agreement with Mr. Hammond
provides for a two year term and severance of 150% of the highest annual base
salary and average bonus received during the prior three years. In the event of
a voluntary resignation, the agreement provides a severance benefit equal to six
months of base salary. Dismissal of the officer for cause results in no
severance payment to the individual.
 
     On October 11, 1993, in a supplemental letter agreement, the Company agreed
to pay the Maximum Severance to Messrs. Hamblett, Myhren, Clifford and Bowers
(or a lesser severance for certain other executives) in the event any of these
executives were to be involuntarily terminated as a result of a corporate
restructuring even if prior to a change of control. However, the Maximum
Severance (or such lesser severance) will not apply in the case of termination
for cause, for unsatisfactory performance or as a result of a reduction in staff
for economic reasons. The Change of Control Agreements specify that if the
Company seeks to retain the executive subsequent to the restructuring, even with
diminished responsibilities, and such executive declines, a severance payment
from the Company to the executive would be discretionary.
 
   
     The maximum amount that could be payable to all 20 executives pursuant to
the Change of Control Agreements and the supplemental letter agreements based
upon the requisite percentage of base salary and bonus, in the event that each
such executive were to be terminated because of a change of control of the
Company, is approximately $11 million.
    
 
     On February 9, 1996, the Company entered into an agreement with Trygve E .
Myhren in connection with his resignation effective March 31, 1996 (the
"Effective Date") as President and Chief Operating Officer. This agreement
provided for severance payments of $2,434,100. In addition, this Agreement
provided that Mr. Myhren's 1994 grant of 115 stock options under the Employee
Stock Option Plan would become fully vested and exercisable as of the Effective
Date and that his 245 Stock Units under the Restricted Stock Unit Plan would
become fully vested and would be distributed to him in shares of the Company,
net of tax obligations. The agreement also provided for Mr. Myhren to receive
distributions under the IUP on the same basis as all other participants and that
he would receive a retirement benefit of $143,735 per year commencing at age 65
pursuant to the Company's Supplemental Retirement Plan. The agreement also
covers certain continuing relationships between Mr. Myhren and the Company. Mr.
Myhren will continue to serve as a member of the Board of Directors of the
Company and as the Company's representative on the Board of Directors of Peapod,
L.P., in which the Company has an interest of approximately 17%. Also, Mr.
Myhren will serve, along with Stephen Hamblett, the Company's Chairman and Chief
Executive Officer, on the Board of Directors of Continental, as provided in the
Merger Agreement. (See "Prior Event" for a description of the Company's
transaction with Continental). In addition, the agreement provides that in the
event that Mr. Hamblett dies, becomes disabled or resigns during the one-year
period following the Effective Date, the Board of Directors of the Company has
the right to recall Mr. Myhren to full-time employment as the
 
                                       16
<PAGE>   20
 
Company's Chief Executive Officer. This recall arrangement is subject to
termination by either party on thirty days notice.
 
   
     On August 29, 1995, the Company entered into a settlement agreement and
release with James F . Stack in connection with his resignation as Vice
President -- Finance and Chief Financial Officer, which became effective on
September 30, 1995. This agreement provided for a severance payment of
$1,315,600 and certain additional payments in an aggregate amount of $190,000.
In addition, this agreement provided that Mr. Stack's 65 stock options under the
Employee Option Plan would become fully vested and exercisable as of the
effective date of his resignation and that his 68 Stock Units under the
Restricted Stock Unit Plan would become fully vested and would be distributed to
him in shares of Old Providence Journal, net of tax obligations. The agreement
also provided for Mr. Stack to receive distributions under the IUP on the same
basis as all other participants and that he would receive a retirement benefit
of $63,000 per year commencing at age 65 pursuant to the Company's Supplemental
Retirement Plan.
    
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     Old Providence Journal had no compensation committee of its Board of
Directors but its Executive Committee performed the functions thereof. The
members of the Executive Committee during 1994 and 1995 were Messrs. Hamblett,
Sharpe, Thorndike, Wall and Wilmerding. Mr. Hamblett was the Chairman of the
Board and Chief Executive Officer of Old Providence Journal. The Compensation
Committee of the Company is comprised entirely of non-employee Directors and
held its first meeting in October, 1995.
 
COMPENSATION COMMITTEE REPORT
 
     The Compensation Committee of the Board of Directors, which is comprised of
the three non-employee Directors named following this report, is responsible for
the design and implementation of salary and incentive programs and other
compensation matters for the Company's top corporate officers to attract,
motivate and retain high quality management talent. Specifically, the
Committee's duties and responsibilities are to:
 
     - Review and recommend changes in compensation of top corporate officers.
       This includes establishing base salaries, incentive compensation plans,
       special performance bonuses, retirement plans and perquisites. The
       Committee's decisions in these areas are submitted, when appropriate, to
       the Board of Directors for approval.
 
     - Review year-end corporate financial performance and approve payment of
       bonuses under the Company's Management Incentive Compensation Plan for
       corporate officers.
 
   
     - Administer the Employee Stock Option Plan, Restricted Stock Unit Plan and
       the Supplemental Retirement Plan, including approving participants,
       determining grant levels and deciding all other administrative matters.
    
 
     - Review and approve all employment agreements with top corporate officers.
 
     In fulfilling their responsibilities the Committee is assisted by an
independent executive compensation consulting firm in evaluating the
competitiveness of the Company's pay levels and the appropriateness of plan
design. Competitively focused analyses examine relevant general market data,
media industry surveys, as well as executive compensation of selected public
companies with which the Company competes for executive talent. The Company's
pay philosophy is to structure base salaries and annual incentives between the
median and the seventy-fifth percentile of such competitive market data. Actual
pay decisions are made considering this data as well as individual
qualifications and performance, experience, responsibilities and relative
company size, financial performance and total shareholder returns, with such
factors not specifically weighted.
 
     The principal components of the Company's executive compensation program
include base salary, annual performance-based bonus under the Management
Incentive Compensation Plan ("MICP") and stock options granted under the
Company's 1994 Employee Stock Option Plan.
 
                                       17
<PAGE>   21
 
MANAGEMENT INCENTIVE COMPENSATION PLAN
 
     Annual bonuses under the Plan are based on the Company's earnings before
interest and taxes (EBIT) as compared to pre-established target levels. Awards
vary from 20 percent of salary at 85 percent of goal attainment up to 60 percent
of salary at 115 percent of goal. The Company has used stretch goals relative to
the annual budget since 1994. In addition, bonus awards determined based on EBIT
may be adjusted up or down at the discretion of the Committee based upon
performance relative to individual objectives.
 
STOCK OPTIONS
 
     Stock options granted under the Plan are granted with an exercise price
equal to 100 percent of Fair Market Value as determined under the Plan. To date
all stock options granted have been non-qualified options in that they are not
intended to qualify for special tax treatment under Section 422 of the Internal
Revenue Code. Options vest ratably in annual increments over four years
following grant, subject to continued employment.
 
CHIEF EXECUTIVE OFFICER COMPENSATION
 
     Consistent with the Company's pay philosophy and based upon the competitive
analysis performed by the independent executive compensation consultant, the
Committee decided not to make any changes to Mr. Hamblett's base salary level.
The Committee noted that Mr. Hamblett's base salary has not been increased since
1992 and is currently at the seventy-fifth percentile of competitive market data
for comparable size companies.
 
     After reviewing the Company's performance, and after giving due
consideration to the successful consummation of the merger of the cable
operations with Continental, the Committee determined that Mr. Hamblett's annual
bonus for 1995 should be $390,000, which is 65 percent of salary. In addition,
both in recognition of performance during 1995 and as an incentive to continue
to further increase shareholder value, Mr. Hamblett was granted 150 stock
options.
 
Respectfully submitted:
 
                                          The Compensation Committee
                                          John W. Rosenblum (Chair)
                                          F. Remington Ballou
                                          W. Nicholas Thorndike
 
STOCKHOLDER RETURN PERFORMANCE GRAPH
 
     The stockholder return performance graph is omitted from this Proxy
Statement because the Company did not become subject to the periodic reporting
requirements of the Securities Exchange Act of 1934, as amended (the "Exchange
Act"), until August 31, 1995. In addition, since that time the stockholders of
the Company have been prohibited from selling their shares pursuant to a
"lock-up" agreement in connection with the PJC Spin-Off. Therefore, the Company
has no share trading history to depict in a stockholder return performance
graph.
 
                                       18
<PAGE>   22
 
                                 PROPOSAL NO. 2
 
                      PROPOSAL TO AMEND THE 1994 EMPLOYEE
                               STOCK OPTION PLAN
 
     The 1994 Employee Stock Option Plan (the "Employee Option Plan") was
adopted by the Board of Directors effective as of October 1, 1994 and was
approved by the Company's stockholders on September 27, 1995. The Board of
Directors proposes to amend the Employee Option Plan by increasing the number of
shares of the Company's Class A Common Stock reserved for issuance thereunder
from 3,750 to 8,000, increasing the maximum number of shares which may be issued
to any one individual from 750 to 1,600 and extending the term of the Plan for
one additional year. As proposed to be amended, the Employee Option Plan will
remain in effect until September 30, 2000 unless earlier terminated by the Board
of Directors. The purpose of the amendment is to provide the Company more
flexibility in attracting and retaining highly qualified employees and enhance
the Company's policy of aligning the interests of the Company's management with
the interests of the Company's stockholders.
 
                  GENERAL DESCRIPTION OF EMPLOYEE OPTION PLAN
 
     The following is a general description of the principal features of the
Employee Option Plan. It is qualified in its entirety by reference to the
complete text of the Employee Option Plan, as proposed to be amended, which is
attached to this proxy statement as Exhibit A and is incorporated herein by
reference.
 
     The Employee Option Plan is intended to provide long-term incentive
compensation and share ownership opportunities to employees, thereby helping the
Company attract and retain high quality employees. These incentives will
contribute to the success of the Company by providing a greater identity of
interest between the employees and stockholders.
 
     Under the terms of the Employee Option Plan, key employees recommended by
the Compensation Committee of the Board are eligible to receive grants of stock
options. According to the provisions of the Employee Option Plan, such committee
has a wide degree of flexibility in selecting the participants in the Employee
Option Plan, determining the size of grants of options, establishing the terms
and conditions of such option grants, amending the terms and conditions of any
outstanding option brought about by any adjustments and reorganizations, as
discussed below (see "Adjustments and Reorganizations"), and otherwise making
such determinations and/or interpretations and establishing such procedures as
may be necessary or advisable for the administration of the Employee Option
Plan.
 
     Shares Subject to the Employee Option Plan.  The maximum number of shares
of Class A Common Stock that can be used for purposes of the Employee Option
Plan is proposed to be increased from 3,750 to 8,000 shares. The maximum number
of shares that may be issued to any one individual is proposed to be increased
from 750 to 1,600. Shares may be awarded from authorized and unissued shares or
from treasury shares, as determined by the Compensation Committee. The current
estimated market value of the Class A Common Stock is $5,072 per share.
 
     Stock Options.  Stock options granted under the Employee Option Plan are
Non-Qualified Stock Options that do not satisfy the criteria of Section 422 of
the Code. The exercise price of any stock option granted under the Employee
Option Plan will be the fair market value (as defined below) on the date of the
grant. Each stock option granted on October 1, 1994 under the Employee Option
Plan had an exercise price of $7,700 which was the fair market value on the date
of grant. Such exercise price was adjusted to $662 in connection with the
transactions contemplated by the Contribution and Assumption Agreement pursuant
to arrangements made in connection with the Merger. Each stock option granted on
October 25, 1995 had an exercise price of $5,072, which was the fair market
value on the date of grant. Subject to the maximum number of shares issuable
under the Employee Option Plan, the Compensation Committee shall have discretion
in determining the number of options and shares subject to such options.
 
     Fair market value for all purposes under the Employee Option Plan means the
average of the high and low prices of shares of the Company's Class A Common
Stock as traded on an applicable stock exchange or in
 
                                       19
<PAGE>   23
 
an established over-the-counter trading market for the date in question,
provided that if such shares were not traded on that day, the average of high
and low prices on the previous day are used to determine fair market value. In
the event that shares of the Class A Common Stock of the Company are not
publicly traded, in the discretion of the Board of Directors, fair market value
shall be determined (i) by reference to the most recent prices paid for such
shares by buyers in arms-length transactions, (ii) by reference to the most
recent appraisal of the value of such shares provided by an independent
valuation firm or (iii) by such other means as the Board of Directors shall deem
appropriate.
 
     The options shall vest and be exercisable at such times and according to
such terms and conditions as determined by the Compensation Committee, and the
Compensation Committee shall have the authority to accelerate the vesting of any
stock options as it deems appropriate for the Employee Option Plan or the
Company. The Compensation Committee shall also set forth at the time of grant
the terms and conditions of the treatment of any outstanding stock options in
the event of a termination of employment.
 
     The number of stock options and current estimated value of stock underlying
options awarded to the Named Executive Officers are, respectively: Mr. Hamblett,
300 options and $1,521,600; Mr. Myhren, 230 options and $1,166,560; Mr.
Clifford, 120 options and $608,640; Mr. Bowers, 75 options and $380,400; and Mr.
Hammond, 50 options and $253,600. For the Executive Group as a whole, 282
options were awarded with a current estimated stock value of $1,430,304. For the
non-Executive Officer Employee Group, 236 options were awarded with a current
estimated stock value of $1,196,992.
 
     All options granted become exercisable in four equal annual installments
beginning one year after the grant date. The option term is ten years.
 
     Change of Control Benefits.  Upon a "Change of Control" of the Company
(defined in the Employee Option Plan to include (i) a change of control of the
Company of a nature that would be required to be reported in response to Item
6(e) of Schedule 14A of Regulation 14A (or similar schedule) of the Exchange
Act; (ii) the Company becoming a party to a merger, consolidation, sale of
assets or other reorganization, or a proxy contest, as a consequence of which
the then-current Directors constitute less than a majority of the Board
thereafter; (iii) a series of events over a period of 24 consecutive months in
which Directors at the beginning of that time do not constitute at least a
majority of the Board; or (iv) any person becomes beneficial owner of securities
of the Company representing 20% or more of the combined voting power of the
Company's then outstanding securities, unless the Board has approved such
acquisition, but not in excess of 50% of the combined voting power) stock
options granted under the Employee Option Plan will become immediately vested
and exercisable.
 
     Adjustments and Reorganization.  In the event of a merger, reorganization,
consolidation, recapitalization, share combination, stock dividend, stock split,
spin-off or other distribution (other than normal cash dividends) of the
Company's assets to its stockholders, or other change in the structure of the
Company affecting its shares, such appropriate adjustments shall be made (i) in
the aggregate number and class of shares which may be issued under the Employee
Option Plan, and (ii) the numbers and class of and/or price of shares subject to
outstanding options granted under the Employee Option Plan, as deemed
appropriate by the Compensation Committee in its discretion, to prevent the
dilution or enlargement of rights to any participant.
 
     Tax Aspects.  The following is a brief description of the federal tax
treatment that will generally apply to awards made under the Employee Option
Plan, based on federal income tax laws in effect on the date hereof. The exact
federal income tax treatment of awards will depend on the specific nature of any
such award.
 
     The Employee Option Plan allows for grants of Non-Qualified Stock Options
that do not satisfy the criteria of Section 422 of the Code. The grant of such
an option to acquire stock is generally not a taxable event for the optionee.
Upon exercise of the option, the optionee will generally recognize ordinary
income in an amount equal to the excess of the fair market value of the stock
acquired upon exercise (determined as of the date of exercise) over the exercise
price of such option, and the Company will be entitled to a deduction equal to
such amount.
 
                                       20
<PAGE>   24
 
     Special rules will apply, however, if the optionee is subject to Section 16
of the Exchange Act and the option is exercised during the period within six
months after the time the option is granted (the "Section 16(b) Period"), when a
sale of stock acquired upon exercise of the option could subject such optionee
to suit under Section 16. In such case, the optionee would not recognize
ordinary income, and the Company would not be entitled to a deduction until the
expiration of the Section 16(b) Period. Upon such expiration, the optionee would
recognize ordinary income, the Company would be entitled to a deduction, equal
to the excess of the fair market value of the stock (determined as of the
expiration of the Section 16(b) Period)) over the option exercise price. Such an
optionee may elect under Section 83(b) of the Code to recognize ordinary income
on the date of exercise, in which case the Company would be entitled to a
deduction at that time equal to the amount of the ordinary income recognized.
 
     Section 162(m) of the Code limits to $1 million the deductibility of
compensation received in a year by the Company's chief executive officer or by
any one of the other four most highly compensated officers, unless such
compensation qualifies as "performance-based" or falls within other exemptions
under Section 162(m). Awards under the Employee Option Plan will be deemed to
qualify as "performance-based compensation," in which case the Company would be
entitled to a deduction for compensation paid in the same amount as income is
realized by the employee without any reduction under Section 162(m) of the Code.
 
     Rule 16b-3.  Pursuant to Section 16(b) of the Exchange Act, Directors,
certain officers and 10% stockholders of the Company would be generally liable
to the Company for repayment of any "short-swing" profits realized from any
non-exempt purchase and sale of Company stock occurring within a six-month
period. Rule 16b-3, promulgated under the Exchange Act, provides an exemption
from Section 16(b) liability for certain transactions by an officer or director
pursuant to an employee benefit plan that complies with such Rule. Specifically,
the grant of an option under an employee benefit plan that complies with Rule
16b-3 will not be deemed a purchase of a security and the actual or deemed sale
of shares in connection with certain option exercises will not be deemed a sale
for Section 16(b) purposes. The Employee Option Plan is designed to comply with
Rule 16b-3.
 
     Under Rule 16b-3 of the Exchange Act and Delaware law, the affirmative vote
of a majority of the shares present or represented and entitled to vote at the
Meeting is required to approve the proposed amendment to the Employee Option
Plan.
 
     THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE FOR THIS
     PROPOSAL. PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE VOTED FOR
     THIS PROPOSAL UNLESS A VOTE AGAINST THE PROPOSAL OR AN ABSTENTION IS
     SPECIFICALLY INDICATED.
 
                                       21
<PAGE>   25
 
                                 PROPOSAL NO. 3
 
                    PROPOSAL TO AMEND THE 1994 NON-EMPLOYEE
                           DIRECTOR STOCK OPTION PLAN
 
     The 1994 Non-Employee Director Stock Option Plan (the "Director Option
Plan") was adopted by the Board of Directors of the Company effective as of
October 1, 1994 and was approved by the Company's stockholders on September 27,
1995. Pursuant to the Director Option Plan, each non-employee Director receives
an option to purchase five shares of the Company's Class A Common Stock each
year. The Director Option Plan will remain in effect until September 30, 1999
unless earlier terminated by the Board of Directors. The Board of Directors
proposes to amend the Director Option Plan by (a) increasing the number of
options to be received by each non-employee Director from five to ten additional
shares of the Company's Class A Common Stock each year and (b) increasing the
number of shares of the Company's Class A Common Stock reserved for issuance
thereunder from 400 to 530. The purpose of the amendment is to provide the
Company more flexibility in attracting and retaining highly qualified
non-employee Directors and enhance the Company's policy of aligning the
interests of members of the Board of Directors with the interests of the
Company's stockholders.
 
                  GENERAL DESCRIPTION OF DIRECTOR OPTION PLAN
 
     The following is a general description of the principal features of the
Director Option Plan. It is qualified in its entirety by reference to the
complete text of the Director Option Plan, as proposed to be amended, which is
attached to this proxy statement as Exhibit B and is incorporated herein by
reference.
 
     The Director Option Plan is intended to provide long-term incentive
compensation and share ownership opportunities to non-employee Directors,
thereby helping the Company to attract and retain high quality Directors. These
incentives will contribute to the success of the Company by providing a greater
identity of interest between the Directors and stockholders.
 
     Under the terms of the Director Option Plan, all non-employee Directors are
eligible to receive grants of stock options and participate in the plan
automatically.
 
     Shares Subject to the Director Option Plan.  The maximum number of shares
of the Company's Class A Common Stock that can be used for purposes of the
Director Option Plan is proposed to be increased from 400 to 530 shares. Shares
may be awarded from authorized and unissued shares or from treasury shares, as
determined by the Compensation Committee. The current estimated market value of
the Class A Common Stock is $5,072 per share.
 
     Stock Options.  Stock options granted under the Director Option Plan are
non-qualified stock options that do not satisfy the criteria of Section 422 of
the Code. Each non-employee Director received a stock option to purchase five
shares of the Company's Class A Common Stock on October 1, 1994 and October 5,
1995, and, if this Proposal is adopted, will receive a stock option to purchase
ten additional shares of the Company's Class A Common Stock on each subsequent
October 1st in each year the plan is in effect. The exercise price of any stock
option granted under the Director Option Plan will be 100% of the fair market
value (as defined below) on the date of the grant. Each stock option granted on
October 1, 1994 under the Director Option Plan had an exercise price of $7,700
which was the fair market value on the date of grant. Such exercise price was
adjusted to $662 in connection with the transactions contemplated by the
Contribution and Assumption Agreement pursuant to arrangements made in
connection with the Merger. Each stock option granted on October 25, 1995 had an
exercise price of $5,072, which was the fair market value on the date of grant.
Each stock option shall have a term of ten years and shall become initially
exercisable on the first anniversary of the grant date.
 
     Fair market value for all purposes under the Director Option Plan means the
average of the high and low prices of shares of the Company's Class A Common
Stock as traded on an applicable stock exchange or in an established
over-the-counter trading market for the date in question, provided that if such
shares were not traded on that day, the average of the high and low prices on
the previous day are used to determine fair
 
                                       22
<PAGE>   26
 
market value. In the event that shares of the Class A Common Stock of the
Company are not publicly traded, in the discretion of the Board of Directors,
fair market value shall be determined (i) by reference to the most recent prices
paid for such shares by buyers in arms-length transactions, (ii) by reference to
the most recent appraisal of the value of such shares provided by an independent
valuation firm or (iii) by such other appropriate means as the Board of
Directors shall deem appropriate.
 
     The number of stock options to be awarded after the date of this Proxy
Statement to the Company's non-employee Directors as a group, and to each of the
nominees for election as Directors, as of October 1 of each year under the
Director Option Plan as proposed to be amended is 360 options and 30 options,
respectively, assuming that the Director Option Plan is not terminated prior to
its September 30, 1999 termination date and that each of the Directors and
nominees continues to serve on the Board of Directors through September 30,
1999.
 
     When a Director ceases to be a member of the Board, each option held by
such Director shall continue to be exercisable for a period of three years or
the end of the original term, whichever is first to occur.
 
     Change of Control Benefits.  Upon a "Change of Control" of the Company
(defined in the Director Option Plan to include (i) a change of control of the
Company of a nature that would be required to be reported in response to Item
6(e) of Schedule 14A of Regulation 14A (or similar schedule) of the Exchange
Act; (ii) the Company becoming a party to a merger, consolidation, sale of
assets or other reorganization, or a proxy contest, as a consequence of which
the then-current Directors constitute less than a majority of the Board
thereafter; (iii) a series of events over a period of 24 consecutive months in
which Directors at the beginning of that time do not constitute at least a
majority of the Board; or (iv) any person becoming beneficial owner of
securities of the Company representing 20% or more of the combined voting power
of the Company's then outstanding securities, unless the Board has approved such
acquisition, but not in excess of 50% of the combined voting power), stock
options granted under the Director Option Plan will become immediately
exercisable.
 
     Adjustments and Reorganization.  In the event of a merger, reorganization,
consolidation, recapitalization, share combination, stock dividend, stock split,
spin-off or other distribution (other than normal cash dividends) of the
Company's assets to its stockholders, or other change in the structure of the
Company affecting its shares, such appropriate adjustments shall be made (i) in
the aggregate number and class of shares which may be issued under the Director
Option Plan, and (ii) the number and class of and/or price of shares subject to
outstanding options granted under the Director Option Plan, as deemed
appropriate by the Compensation Committee in its discretion, to prevent the
dilution or enlargement of rights to any participant.
 
     Tax Aspects.  The tax consequences of options granted under the Director
Option Plan are the same as those of options granted under the Employee Option
Plan. (See "Proposal No. 2, Proposal to Amend the 1994 Employee Stock Option
Plan -- General Description of Employee Option Plan -- Tax Aspects").
 
     Rule 16b-3.  The Director Option Plan is designed to comply with Rule
16b-3. (See "Proposal No. 2, Proposal to Amend the 1994 Employee Stock Option
Plan -- General Description of Employee Plan -- Rule 16b-3").
 
     THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE FOR THIS
     PROPOSAL. PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE VOTED FOR
     THIS PROPOSAL UNLESS A VOTE AGAINST THE PROPOSAL OR AN ABSTENTION IS
     SPECIFICALLY INDICATED.
 
                                       23
<PAGE>   27
 
   
                                 PROPOSAL NO. 4
 
        PROPOSAL TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION TO
           DECREASE THE NUMBER OF AUTHORIZED SHARES OF THE COMPANY'S
                  CLASS A COMMON STOCK AND DECREASE THE NUMBER
                    OF SHARES RESERVED FOR THE RIGHTS PLAN.
    
   
     The Board of Directors has unanimously adopted a resolution recommending a
proposed amendment to Section 4.1 of the Company's Certificate of Incorporation
which would decrease the number of authorized shares of Class A Common Stock
from 180,000,000 shares to 150,000,000 shares and decrease the number of shares
reserved for the rights plan pursuant to the Rights Agreement. In addition, the
proposed amendment to Section 4.1 references the Company's proposed Rights
Agreement to be effective on or about May 8, 1996 between the Company and the
Rights Agent named therein and reflects certain matters (including the
appropriate number of shares reserved for the rights plan) provided for in the
Rights Agreement.
    
   
     The proposed new Section 4.1 would read as follows:
    
   
        "4.1 Authorized Shares.  The total number of shares of capital stock
        which the Company shall have authority to issue is 196,825,000 shares,
        consisting of two classes of capital stock:
    
   
        "(a) 150,000,000 shares of Class A Common Stock, par value $1.00 per
        share (the "Class A Stock"); provided, however, that 75,000,000 of such
        shares of Class A Stock authorized hereby but not outstanding as of the
        date of original issuance may be issued by the Company only upon the
        exercise of rights issued pursuant to a contemplated Rights Agreement to
        be effective on or about May 8, 1996, between the Company and the Rights
        Agent to be named therein (the "Rights Agreement") or pursuant to
        another agreement which the Board of Directors of the Company determines
        to be substantially similar to the Rights Agreement; and
    
   
        (b) 46,825,000 shares of Class B Common Stock, par value $1.00 per share
        (the "Class B Stock"); provided, however, that 23,412,500 shares of
        Class B Stock authorized hereby but not outstanding as of the date of
        original issuance thereof may be issued by the Company only upon the
        exercise of rights issued pursuant to the Rights Agreement or pursuant
        to another agreement which the Board of Directors of the Company
        determines to be substantially similar to the Rights Agreement. Anything
        in this Certificate of Incorporation to the contrary notwithstanding,
        any dividend or other distribution of separate rights to the holders of
        shares of Class A Stock and Class B Stock pursuant to the Rights
        Agreement or another agreement which the Board of Directors of the
        Company determines to be substantially similar to the Rights Agreement
        shall be permitted hereunder."
    
   
     The authorized Common Stock of the Company currently consists of
226,825,000 shares consisting of 180,000,000 shares of Class A Common Stock and
46,825,000 shares of Class B Common Stock. As of March 29, 1996, the Company had
38,519 shares of Class A Common Stock and 46,817 shares of Class B Common Stock
outstanding and approximately 135,000,000 additional shares of Class A Common
Stock and 35,118,750 shares of Class B Common Stock reserved for issuance
pursuant to the Rights Agreement, the Company's stock option plans or other
outstanding obligations of the Company to issue shares of Common Stock. In
addition, on April   , 1996, the Company filed a registration statement with the
SEC covering the registration of shares of the Class A Common Stock in
connection with a proposed initial public offering by the Company (the
"Offering").
    
   
     In connection with the Offering, the Board of Directors has approved a
400-for-1 split of the Company's issued and outstanding Common Stock (the "Stock
Split"), subject to stockholder approval of this proposal. The Stock Split would
be effective immediately prior to the date of the Prospectus relating to the
Offering (the "Effective Date"). If the proposed amendment is adopted, each
stockholder of record at the close of business on the Effective Date of the
Stock Split will receive three hundred ninety-nine additional shares of Common
Stock for each share of Common Stock owned of record by such stockholder. Each
such stockholder will be entitled to receive a certificate or certificates
representing such additional shares. The Board of Directors believes that a
400-for-1 Stock Split will tend to broaden the market for the Class A Common
Stock, will encourage wider participation in the ownership of the Company and
will be in the best interests of
    
 
                                       24
<PAGE>   28
 
   
the Company and its stockholders. The Stock Split will not alter any
stockholder's proportionate interest in the Company.
    
 
   
     Prior to the Offering, the Company, subject to the approval of the Board of
Directors, anticipates entering into the Rights Agreement which will require
that 75,000,000 shares of Class A Common Stock and 23,412,500 shares of Class B
Common Stock be reserved for exercise of the rights contemplated by the Rights
Agreement.
    
 
   
     Assuming the Stock Split and the Offering and this proposal reducing the
number of Class A Common shares from 180,000,000 to 150,000,000 are consummated,
there would be approximately 26,704,000 shares of Class A Common Stock and
4,685,700 shares of Class B Common Stock available for issuance in addition to
shares reserved for issuance pursuant to the Rights Agreement and the Company's
stock option plans or other outstanding obligations of the Company to issue
shares of Common Stock. The Board believes that the authorization of additional
shares of Common Stock over and above the amount required to effect the Stock
Split and provide for the reserved shares is desirable to provide shares for
issuance in connection with possible future stock dividends, equity financings,
joint ventures, mergers, acquisitions and other general corporate purposes.
Other than as described above, however, there are no existing plans,
understandings or agreements for the issuance of any shares of Common Stock. If
the amendment is adopted by the stockholders, the Board of Directors will have
authority to issue shares of Common Stock (up to the amount authorized) without
the necessity of further stockholder action on such terms and for such purposes
and consideration as the Board may approve. Any additional issuance of Common
Stock could have a dilutive effect on existing holders of Common Stock. Holders
of the Common Stock have no preemptive rights with respect to any shares which
may be issued in the future.
    
 
   
     In accordance with the terms of the Company's stock option plans and other
outstanding obligations to issue shares of Common Stock, appropriate adjustments
to give effect to the Stock Split will be made to the number of shares of Common
Stock reserved for issuance pursuant to such plans or obligations and the
exercise price thereof. Although it did not form the basis for the Board's
decision to recommend this proposal, the existence of authorized but unissued
shares of Common Stock could have the effect of rendering more difficult or
discouraging hostile takeover attempts.
    
 
   
    THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE FOR THIS
    PROPOSAL. PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE VOTED FOR THE
    PROPOSAL UNLESS A VOTE AGAINST THE PROPOSAL OR AN ABSTENTION IS SPECIFICALLY
    INDICATED.
    
 
                                       25
<PAGE>   29
 
   
                                 PROPOSAL NO. 5
    
 
        PROPOSAL TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION TO
              ELIMINATE ACTION BY STOCKHOLDERS BY WRITTEN CONSENT
 
     The Board of Directors has unanimously adopted a resolution recommending a
proposed new section to Article FOURTH of the Company's Certificate of
Incorporation which would eliminate the right of stockholders to take action by
written consent.
 
     The proposed new Section would read as follows:
 
     Section 4.15  No Action by Stockholder Consent
 
          No action required to be taken or which may be taken at any annual or
     special meeting of stockholders of the Company may be taken without a
     meeting and the power of stockholders to consent in writing, without a
     meeting, to the taking of any action is specifically denied.
 
     Under Delaware law, unless otherwise provided in a company's certificate of
incorporation, any action required or permitted to be taken by stockholders may
be taken without advance notice to stockholders, without a meeting and without a
stockholder vote if a written consent setting forth the action to be taken is
signed by the holders of shares of outstanding stock having the requisite number
of votes that would be necessary to authorize such action at a meeting of
stockholders. Currently, the Company's Certificate of Incorporation does not
contain any provision providing otherwise.
 
     The Board of Directors has concluded that stockholders should act only
after there has been a reasonable opportunity for proposals to be presented and
considered. The Board of Directors believes that the proposed amendment
eliminating action by stockholders by written consent would give all
stockholders notice of issues requiring stockholder consent, and the opportunity
to have their views taken into account at a meeting.
 
     In addition, by eliminating the use of the written consent procedure, the
Board of Directors intends to encourage persons seeking to acquire control of
the Company to initiate such transactions through arm's length negotiations with
management and the Board. This will allow the Board to ensure that all relevant
factors related to such transactions are considered, including the financial
terms of any such transaction for all the stockholders, the ability of the
Company to publish an independent newspaper and the other factors which are
enumerated in the Certificate of Incorporation.
 
     This amendment, if approved, may have certain "anti-takeover" effects. The
elimination of action by written consent may deter acquisitions of the Company's
stock and may delay, deter or impede stockholder action not approved by the
Board of Directors. The Board of Directors is unaware of any plans by others to
obtain control of the Company.
 
     The Board of Directors believes that the advantages of the proposed
amendment outweigh any potential disadvantages. The Board of Directors believes
that all stockholders should have the opportunity to consider the matters which
may affect their rights and that the Board of Directors should be able to give
advance consideration to any such action.
 
     THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE FOR THIS
     PROPOSAL. PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE VOTED FOR
     THIS PROPOSAL UNLESS A VOTE AGAINST THE PROPOSAL OR AN ABSTENTION IS
     SPECIFICALLY INDICATED.
 
                                       26
<PAGE>   30
 
   
                                 PROPOSAL NO. 6
    
 
             SELECTION OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
 
     The Board of Directors has selected KPMG Peat Marwick LLP to be engaged as
the independent certified public accountants to audit the financial statements
of the Company for the fiscal year ending December 31, 1996, and proposes that
the shareholders ratify this selection at the Annual Meeting. KPMG Peat Marwick
LLP also acted as independent certified public accountants of the Company for
the 1995 fiscal year.
 
     Representatives of KPMG Peat Marwick LLP are expected to be present at the
Annual Meeting and will have the opportunity to make a statement if they desire
to do so and will be available to respond to appropriate questions.
 
     Ratification of the selection of KPMG Peat Marwick LLP requires the
affirmative vote of a majority of the shares present in person or represented by
proxy, a quorum being present.
 
     THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE FOR THIS
     PROPOSAL. PROXIES SOLICITED BY THE BOARD OF DIRECTORS WILL BE VOTED FOR
     THIS PROPOSAL UNLESS A VOTE AGAINST THE PROPOSAL OR AN ABSTENTION IS
     SPECIFICALLY INDICATED.
 
                                 OTHER MATTERS
 
     The Board of Directors of the Company knows of no other matters which are
to be brought before the meeting. However, if any such other matters should be
presented for consideration and voting, it is the intention of the persons named
in the enclosed form of proxy to vote the proxy in accordance with their best
judgment.
 
                             SECTION 16 COMPLIANCE
 
     Section 16(a) of the Exchange Act requires the Company's officers,
directors, and persons who own more than ten percent of a registered class of
the Company's equity securities, to file reports of ownership and changes in
ownership with the SEC. Officers, directors and greater than ten-percent
shareholders are required by SEC regulations to furnish the Company with copies
of all Section 16(a) forms they file. Based solely on a review of the copies of
such forms furnished to the Company, the Company believes that during the last
fiscal year, all Section 16(a) filing requirements applicable to its officers,
directors and greater than ten-percent beneficial owners were complied with,
except that Mr. Wilmerding inadvertently failed to file on a timely basis an
initial report on Form 3 for family trusts which hold shares of Common Stock
with respect to which he serves as co-trustee.
 
                            FORM 10-K ANNUAL REPORT
 
     A copy of the Company's Annual Report on Form 10-K, including financial
statements and schedules, filed with the SEC for the fiscal year ended December
31, 1995, is included in the Annual Report to Shareholders which accompanies
these proxy materials. Copies of any exhibit(s) to the Form 10-K will be
furnished on request and upon the payment of the Company's expenses in
furnishing such exhibit(s). Any request for exhibits should be in writing
addressed to Harry Dyson, Secretary, The Providence Journal Company, 75 Fountain
Street, Providence, Rhode Island 02902.
 
                                       27
<PAGE>   31
 
                 STOCKHOLDER PROPOSALS FOR 1997 ANNUAL MEETING
 
   
     Proposals by Stockholders for presentation at the 1997 Annual Meeting must
be received by the Company not later than December   , 1996, in order to be
included in the Company's Proxy Statement and form of proxy relating to that
meeting. Such proposals should be in writing and addressed to Harry Dyson,
Secretary, The Providence Journal Company, 75 Fountain Street, Providence, Rhode
Island 02902.
    
 
                                          By Order of the Board of Directors
 
                                          /s/ Harry Dyson
                                          HARRY DYSON
                                          Secretary
 
   
April   , 1996
    
 
                                       28
<PAGE>   32
 
                                                                       EXHIBIT A
 
                          PROVIDENCE JOURNAL COMPANY*
 
                        1994 EMPLOYEE STOCK OPTION PLAN
 
1. PURPOSE
 
     The purpose of the 1994 Stock Option Plan (the "Plan") of Providence
Journal Company (the "Company") is to attract and retain high quality key
employees and to promote both the long-term success of and shareholder interests
in the Company. The Plan is intended to provide long-term incentive compensation
and share ownership opportunities to selected key employees. The Company
believes the dynamics of a plan focused on increasing shareholder value provide
participants with a significant incentive to contribute to the success of the
Company.
 
2. TERM
 
     The Plan shall be effective as of October 1, 1994 and shall remain in
effect until the earlier of six (6) years from the effective date or termination
of the plan by the Board of Directors of the Company (the "Board"). The Plan was
approved by the shareholders of the Company at the Annual Meeting held on
September 27, 1995. After termination of the Plan, no future grants may be made,
but, subject to the preceding sentence, previously made grants shall remain
outstanding in accordance with their applicable terms and conditions and the
terms and conditions of the Plan.
 
3. ADMINISTRATION
 
  a. The Committee
 
     The Plan shall be administered by a committee (the "Committee") which shall
be the Executive Committee of the Board or any other committee appointed by the
Board consisting of two or more non-employee Directors, each of whom is both (1)
qualified to administer this Plan as contemplated by Rule 16b-3 under the
Securities Exchange Act of 1934, as amended (the "Act"), and (2) considered to
be an "outside director" as contemplated by Section 162(m) of the Internal
Revenue Code of 1986, as amended (the "Code").
 
  b. Authority of the Committee
 
     The Committee shall have full and exclusive power, except as not permitted
by law and subject to the provisions of this Plan, to select the participants in
the Plan, determine the sizes of grants of options, establish the terms and
conditions of such option grants, amend the terms and conditions of any
outstanding option pursuant to Section 6 of the Plan, and otherwise make such
determinations and/or interpretations and to establish such procedures which may
be necessary or advisable for the administration of the Plan.
 
4. ELIGIBILITY
 
     Key employees of the Company shall be eligible to receive grants under the
Plan. Recipients of grants are deemed to be "Participants" in the Plan.
"Company" includes any wholly-owned or majority-owned direct or indirect
subsidiary of the Company and any other entity that is directly or indirectly
controlled by the Company or in which the Company has a significant equity
interest (as determined by the Committee).
 
- ---------------
 
* The Plan was assumed by The Providence Journal Company on October 5, 1995.
  Accordingly, all references to the "Company" shall be deemed to refer to The
  Providence Journal Company.
<PAGE>   33
 
5. SHARES SUBJECT TO THE PLAN
 
     Subject to the provisions of Section 6, the stock subject to the Plan shall
be shares of Class A Common Stock (the "Shares"). The total amount of Shares
which may be issued under the Plan shall not exceed eight thousand (8,000). Of
these, no more than one thousand six hundred (1,600) Shares may be issued to any
one individual. Shares may be authorized and unissued shares or treasury shares,
as determined by the Committee, and fractional Shares shall be settled in cash.
 
     If any option granted under the Plan is canceled, terminates, expires or
lapses for any reason, any Shares subject to such option shall be returned to
the Plan and shall be available for issuance under the Plan. In addition, any
Shares which have been exchanged by a Participant as full or partial payment to
the Company in connection with any grant under the Plan, shall be available for
issuance under the Plan.
 
     In instances where a grant is settled in cash or any form other than
Shares, then the Shares covered by these settlements shall not be deemed issued
and shall remain available for issuance under the Plan. Any Shares that are
issued by the Company as a result of the assumption or substitution of grants
made by an acquired company shall not be counted against the number of Shares
available for issuance under the Plan.
 
6. ADJUSTMENTS AND REORGANIZATIONS
 
     The Committee may make such adjustments as it deems appropriate to meet the
intent of the Plan in the event of changes that impact the Company's Share price
or Share status, provided that any such actions are consistently and equitably
applicable to all affected Participants and are otherwise consistent with the
provisions of the Plan.
 
     In the event of a merger, reorganization, consolidation, recapitalization,
share combination, stock dividend, stock split, spin-off or other distribution
(other than normal cash dividends) of the Company's assets to its shareholders,
or other change in the structure of the Company affecting its Shares, such
appropriate adjustments shall be made (i) in the aggregate number and class of
Shares which may be issued under the Plan pursuant to Section 5, and (ii) the
number and class of and/or price of Shares subject to outstanding options
granted under the Plan, as deemed appropriate by the Committee in its
discretion, to prevent the dilution or enlargement of rights to any Participant.
 
7. STOCK OPTIONS
 
  a. Grants of Stock Options
 
     Stock options granted pursuant to the Plan represent a right to purchase a
specified number of Shares during a specified period and at a specified price as
determined by the Committee at the time of grant, subject to the terms and
provisions of the Plan and provided that the purchase price be not less than
100% of Fair Market Value on the date of grant. Subject to the provisions of
Section 5, the Committee shall have discretion in determining the number of
options and Shares subject to such options, as well as the time of grant,
provided, however, that no such grants be made after the sixth anniversary of
the effective date of this Plan.
 
  b. Vesting of Options
 
     Options shall vest at such times and under such terms and conditions as
determined by the Committee. The Committee shall have the authority to
accelerate the vesting of any stock options as it deems appropriate for the Plan
or the Company.
 
  c. Exercise of Options
 
     Options granted under the Plan shall be exercisable at such times and be
subject to such restrictions and conditions as the Committee shall in each
instance approve, which need not be the same for each grant or for each
Participant.
 
                                        2
<PAGE>   34
 
  d. Payment
 
     The option exercise price shall be paid in full at the time of exercise of
the option in cash or by check or, as may be provided by the Committee at any
time, by delivery of Shares owned by the Participant in partial or full payment.
 
  e. Call Provision
 
     At the time of grant, the Committee may, in its discretion, subject the
Shares underlying the options to a mandatory call feature and a limitation upon
the amount paid in settlement of such stock options in the event of the exercise
of such call feature.
 
8. FAIR MARKET VALUE
 
     Fair Market Value for all purposes under the Plan shall mean the average of
the high and low prices of the Company's Shares as traded on an applicable stock
exchange or in an established over-the-counter trading market for the date in
question, provided that if the Shares were not traded on that day, the average
of the high and low prices on the previous day are used to mean Fair Market
Value. In the event that the Shares of the Company are not publicly traded, in
the discretion of the Committee Fair Market Value shall be determined (i) by
reference to the most recent prices paid for Shares by buyers at arms-length
transactions, (ii) by reference to the most recent appraisal of the value of the
Shares of the Company provided by an independent valuation firm or (iii) by such
other appropriate means as the Committee shall deem appropriate.
 
9. TRANSFERABILITY
 
     No option granted pursuant to the Plan shall be assignable, alienable,
saleable or otherwise transferable other than by will or by the laws of descent
and distribution, pursuant to a qualified domestic relation order (as defined by
the Code), or unless otherwise determined by the Committee. If a participant
shall die, the executor or administrator of the participant's estate or a
transferee of the option pursuant to a will or the laws of descent and
distribution shall have the right to exercise the option in lieu of the
participant.
 
10. TERMINATION OF EMPLOYMENT
 
     The Committee shall, in its discretion, determine, in the event of a
termination of employment that is voluntary or involuntary, for cause or not for
cause, or due to death, disability or retirement, the terms and conditions of
the treatment of any outstanding stock options granted under the Plan. Such
terms and conditions will be set forth at the time of grant and may provide that
the Committee retains the right to amend such provisions.
 
11. CHANGE OF CONTROL
 
  a. Definition
 
     "Change of Control" shall mean a change of control of the Company of a
nature that would be required to be reported in response to Item 6(e) of
Schedule 14A of Regulation 14A (or in response to any similar item or any
similar schedule or form) promulgated under the Act whether or not the Company
is then subject to such reporting requirements. Further, without limiting the
generality of the foregoing, such a Change of Control shall be deemed to have
occurred if any of the following events takes place.
 
          (i) The Company is a party to a merger, consolidation, sale of assets
     or other reorganization, or a proxy contest, as a consequence of which
     members of the Board in office immediately prior to such transaction or
     event constitute less than a majority of the Board thereafter;
 
          (ii) During any period of twenty-four consecutive months, individuals
     who at the beginning of such period constitute the Board of Directors
     (including for this purpose any new director whose election or nomination
     for election by the Company's stockholders was approved by a vote of at
     least two-thirds of
 
                                        3
<PAGE>   35
 
     the directors then still in office who were directors at the beginning of
     such period) cease for any reason to constitute at least a majority of the
     Board of Directors; or
 
          (iii) At any time when the outstanding voting securities of the
     Company are required to be registered under Section 12 of the Act, any
     "person" (as such term is used in Section 13(d) and 14(d) of the Act) is or
     becomes the "beneficial owner," as defined in Rule 13d-3 under the Act,
     directly or indirectly, of securities of the Company representing 20% or
     more of the combined voting power of the Company's then outstanding
     securities; provided, however, this clause (iii) shall not apply to the
     acquisition by a person of securities of the Company representing 20% or
     more, but not in excess of 50% of the combined voting power of the
     Company's then outstanding securities if such acquisition of securities has
     been approved by a vote of at least two thirds of the directors in office
     just prior to the issuance or sale of securities to such person.
 
          For purposes of this paragraph (iii), the term "person" shall exclude
     any person or group who on the date hereof is the beneficial owner,
     directly or indirectly, of securities representing 10% or more of the
     combined voting power of the Company's presently outstanding securities.
     Notwithstanding the foregoing, in no event shall the consummation of the
     spin-off reorganization approved by the Board of Directors of the Company
     on August 24, 1993, constitute a Change of Control for purposes of this
     Agreement (the "Spinoff Reorganization").
 
  b. Exercise and Vesting Options
 
     Unless deemed otherwise by the Committee, all options outstanding under
this Plan at the time of a Change of Control shall immediately become vested and
exercisable, notwithstanding the provisions of Section 7 to the contrary, and
will be exercisable until the end of their term as set at time of grant.
 
12. AGREEMENTS
 
     Grants under this Plan shall be evidenced by agreements that set forth the
terms, conditions and limitations for each grant which may include the term of
grant, the provisions applicable in the event the Participant's employment
terminates and the Company's authority to unilaterally or bilaterally amend or
modify any grant.
 
13. PLAN AMENDMENT
 
     The Committee may, at any time as it deems necessary, terminate, amend or
modify the Plan. However, no such amendment, modification, or termination of the
Plan may be made without the approval of the shareowners of the Company, if such
approval is required by the Code or by the Act or by any other regulatory body
with appropriate jurisdiction.
 
14. TAX WITHHOLDING
 
     The Company shall have the authority to deduct or withhold from any
settlement of a grant made under the Plan an amount sufficient to satisfy
federal, state, and local taxes required by law to be withheld. At the
discretion of the Committee, a Participant may be permitted to pay to the
Company the withholding amount in the form of cash or check, or previously owned
Shares under such conditions as may be prescribed by the Committee, and such
Shares shall be valued at the Fair Market Value as of the settlement date of the
applicable grant. Further, a Participant may elect, subject to the approval of
the Committee, to satisfy the withholding requirements, in whole or in part, by
having the Company withhold Shares having a Fair Market Value on the date the
tax is determined equal to an amount to satisfy federal, state and local tax
withholding requirements.
 
15. FUTURE RIGHTS
 
     Nothing in the plan shall interfere with or limit in any way the right of
the Company to terminate any Participants' employment at any time, nor confer
upon any Participant any right to continue in the
 
                                        4
<PAGE>   36
 
employment of the Company or to participate in any other benefit, severance or
compensation plan provided by the Company. In addition, no person shall have the
right to be selected to receive an option under the Plan, or having been
selected, to be selected to receive a future option.
 
16. GOVERNING LAW
 
     The validity, construction and effect of the Plan and any actions taken or
relating to the Plan and any and all agreements hereunder, shall be construed in
accordance with and governed by the laws of the State of Rhode Island and
applicable federal law.
 
17. RIGHTS AS A SHAREHOLDER
 
     Except as otherwise provided in the grant agreement contemplated by Section
12 above, a Participant shall have no rights as a shareholder of the Company,
including rights to receive dividends on or to vote Shares subject to an option,
until the Participant becomes the holder of record of the Shares underlying the
option.
 
                                        5
<PAGE>   37
 
                                                                       EXHIBIT B
 
                          PROVIDENCE JOURNAL COMPANY*
 
                  1994 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN
 
1. PURPOSE
 
     The purpose of the 1994 Non-Employee Director Stock Option Plan (the
"Plan") of Providence Journal Company (the "Company") is to attract and retain
non-employees of high quality to serve as members of the Board of Directors of
the Company (the "Board") and to promote both the long-term success of and
shareholder interests in the Company. The Company believes the dynamics of a
plan focused on increasing shareholder value will provide non-employee directors
with a greater identity of interest between themselves and the shareholders of
the Company.
 
2. TERM
 
     The Plan shall be effective as of October 1, 1994 and shall remain in
effect until the earlier of five (5) years from the effective date or
termination of the Plan by the Board. The Plan was approved by the shareholders
of the Company at the Annual Meeting held on September 27, 1995.
 
     After termination of the plan, no future grants may be made, but, subject
to the preceding sentence, previously made grants shall remain outstanding in
accordance with their applicable terms and conditions and the terms and
conditions of the Plan.
 
3. PLAN OPERATION
 
     The Plan is intended to meet the requirements of Rule 16b-3(c)(2)(ii)
adopted under the Securities Exchange Act of 1934 ("1934 Act") and accordingly
is intended to be self-governing. To this end the Plan is intended to require no
discretionary action by an administrative body with regard to any transaction
under the Plan except as specified in Section 5(b) and 7 of the Plan. To the
extent, if any, that any questions of interpretation arise, these shall be
resolved by the Board.
 
4. PARTICIPATION
 
     Participation under the Plan shall be limited to non-employee members of
the Board. Participation shall be automatic and (1) any non-employee member of
the Board as of October 1, 1994 shall receive an initial grant, and (2) any
non-employee member of the Board as of October 5, 1995 and as of each subsequent
October 1 of each year (the "Grant Date") while the Plan is in effect, shall be
a Participant (a "Participant") under the Plan and shall automatically receive a
stock option grant as contemplated herein. If in any year this specified Grant
Date shall not be a business day, the Grant Date shall be the first business day
following.
 
5. SHARES SUBJECT TO THE PLAN
 
  a. Number of Shares
 
     Subject to the provisions of Section 5(b) below, the stock subject to the
Plan shall be shares of Class A Common Stock (the "Shares"). The total amount of
Shares which may be issued under the Plan shall not exceed five hundred thirty
(530). Shares may be authorized and unissued shares or treasury shares, as
determined by the Board.
 
- ---------------
 
* The Plan was assumed by The Providence Journal Company on October 5, 1995.
  Accordingly, all references to the "Company" shall be deemed to refer to The
  Providence Journal Company. In addition, the Board of Directors of The
  Providence Journal Company adopted technical amendments to the Plan on October
  25, 1995, all of which are reflected herein.
<PAGE>   38
 
     If any option granted under the Plan is canceled, terminates, expires or
lapses for any reason, any Shares subject to such option shall again be returned
to the Plan and shall be available for issuance under the Plan. In addition, any
Shares which have been exchanged by a Participant as full or partial payment to
the Company in connection with any grant under the Plan, shall be available for
issuance under the Plan.
 
  b. Adjustments
 
     The Board, as it deems appropriate to meet the intent of the Plan, may make
such adjustments to the number and kind of Shares available under the Plan and
to any outstanding stock options, provided such adjustments are consistent with
the effect on other shareholders arising from any corporate restructuring or
similar action. Such actions may include, but are not limited to, any stock
dividend, stock split, combination or exchange of Shares, merger, consolidation,
recapitalization, spin-off or other distribution (other than normal cash
dividends) of Company assets to shareholders, or any other change affecting
Shares. The Board may also, when similarly appropriate, make such adjustment in
the exercise price of outstanding stock options as it deems necessary to
preserve the rights of Participants under the Plan.
 
6. STOCK OPTIONS
 
  a. Granting of Stock Options
 
     Each Participant shall be granted a stock option to purchase five (5)
Shares as of October 1, 1994 and on each subsequent Grant Date that the Plan is
in effect; PROVIDED, HOWEVER, effective from and after May 8, 1996 each
Participant shall be granted a stock option to purchase ten (10) shares on
October 1, 1996 and on each subsequent Grant Date that the Plan is in effect.
 
  b. Exercise Price
 
     The purchase price for each Share covered by the initial stock option grant
shall be $7,700; the purchase price for each Share covered by a subsequent stock
option grant shall be 100% of Fair Market Value on the Grant Date.
 
  c. Payment
 
     The option exercise price shall be paid in full at the time of exercise of
the option in cash or by check or, by delivery of Shares owned by the
Participant in partial or full payment.
 
  d. Duration and Exercisability
 
     Each stock option shall have a term of ten years and shall become initially
exercisable, (except earlier as provided in Section 10) on the first anniversary
of grant. Notwithstanding the foregoing, in the event of a Participant's death
or ceasing to be a member of the Board as a result of disability, the stock
option shall immediately become fully exercisable.
 
  e. Termination of Directorship
 
     When a Participant ceases to be a member of the Board, for whatever reason,
each vested stock option, or portion thereof, held by such Participant shall
continue to be exercisable for a period of three years or until the end of the
original term, if sooner. Any non-vested stock option, or portion thereof, held
by such Participant shall be canceled as of the Participant's date of
termination of Board service.
 
  f. Call Provision
 
     At the time of grant, the Board may, in its discretion, subject the Shares
underlying the stock options to a mandatory call feature and a limitation upon
the amount paid in settlement of such stock options in the event of the exercise
of such call feature.
 
                                        2
<PAGE>   39
 
  g. Documentation of Grants
 
     Stock options shall be evidenced by written agreements or such other
appropriate documentation as the Board shall prescribe.
 
7. FAIR MARKET VALUE
 
     Fair Market Value for all purposes under the Plan shall mean the average of
the high and low prices of the Company's Shares as traded on an applicable stock
exchange or in an established over-the-counter trading market for the date in
question, provided that if the Shares were not traded on that day, the average
of the high and low prices on the previous day are used to mean Fair Market
Value. In the event that the Shares of the Company are not publicly traded, in
the discretion of the Board Fair Market Value shall be determined (i) by
reference to the most recent prices paid for Shares by buyers at arms-length
transactions, (ii) by reference to the most recent appraisal of the value of the
Shares of the Company provided by an independent valuation firm or (iii) by such
other appropriate means as the Board shall deem appropriate.
 
8. TRANSFERABILITY
 
     No option granted pursuant to the Plan shall be assignable, alienable,
saleable or otherwise transferable other than by will or by the laws of descent
and distribution, pursuant to a qualified domestic relation order (as defined by
the Code) or unless otherwise determined by the Board. If a Participant shall
die, the executor or administrator of the Participant's estate or a transferee
of the option pursuant to a will or the laws of descent and distribution shall
have the right to exercise the option in lieu of the Participant.
 
9. CHANGE OF CONTROL
 
  a. Definition
 
     "Change of Control" shall mean a change of control of the Company of a
nature that would be required to be reported in response to Item 6(e) of
Schedule 14A of Regulation 14A (or in response to any similar item or any
similar schedule or form) promulgated under the Act whether or not the Company
is then subject to such reporting requirements. Further, without limiting the
generality of the foregoing, such a Change of Control shall be deemed to have
occurred if any of the following events takes place:
 
          (i) The Company is a party to a merger, consolidation, sale of assets
     or other reorganization, or a proxy contest, as a consequence of which
     members of the Board in office immediately prior to such transaction or
     event constitute less than a majority of the Board thereafter;
 
          (ii) During any period of twenty-four consecutive months, individuals
     who at the beginning of such period constitute the Board of Directors
     (including for this purpose any new director whose election or nomination
     for election by the Company's stockholders was approved by a vote of at
     least two-thirds of the directors then still in office who were directors
     at the beginning of such period) cease for any reason to constitute at
     least a majority of the Board of Directors; or
 
          (iii) At any time when the outstanding voting securities of the
     Company are required to be registered under Section 12 of the Act, any
     "person" (as such term is used in Sections 13(d) and 14(d) of the Act) is
     or becomes the "beneficial owner," as defined in Rule 13d-3 under the Act,
     directly or indirectly, of securities of the Company representing 20% or
     more of the combined voting power of the Company's then outstanding
     securities; PROVIDED, HOWEVER, this clause (iii) shall not apply to the
     acquisition by a person of securities of the Company representing 20% or
     more, but not in excess of 50% of the combined voting power of the
     Company's then outstanding securities if such acquisition of securities has
     been approved by a vote of at least two thirds of the directors in office
     just prior to the issuance or sale of securities to such person.
 
          For purposes of this paragraph (iii), the term "person" shall exclude
     any person or group who on the date hereof is the beneficial owner,
     directly or indirectly, of securities representing 10% or more of the
     combined voting power of the Company's presently outstanding securities.
     Notwithstanding the forego-
 
                                        3
<PAGE>   40
 
     ing, in no event shall the consummation of the spin-off reorganization
     approved by the Board of Directors of the Company on August 24, 1993,
     constitute a Change of Control for purposes of this Agreement (the "Spinoff
     Reorganization").
 
  b. Exercise and Vesting Options
 
     All options outstanding under this Plan at the time of a Change of Control
shall immediately become vested and exercisable, notwithstanding the provisions
of Section 7 to the contrary, and will be exercisable until the end of their
term as set at time of grant.
 
10. PLAN AMENDMENT
 
     The Board may suspend the Plan or amend the Plan if deemed to be in the
best interests of the Company and its stockholders; provided, however, that (i)
no such amendment may impair any Participant's right regarding any outstanding
stock option without his or her consent, and (ii) the Plan may not be amended
more than once every six months, and only to the extent such amendment is
permitted by Rule 16b(c)(2)(ii)(B), or its successor, under the 1934 Act.
 
11. FUTURE RIGHTS
 
     Neither the Plan, nor the granting of stock options nor any other action
taken pursuant to the Plan, shall constitute or be evidence of any agreement
understanding, express or implied, that the Company will retain a Participant
for any period of time, or at any particular rate of compensation as a member of
the Board. Nothing in this Plan shall in any way limit or affect the right of
the Board or the shareholders of the Company to remove any Participant from the
Board or otherwise terminate his or her service as a member of the Board.
 
12. GOVERNING LAW
 
     The validity, construction and effect of the Plan and any actions taken or
relating to the Plan and any and all agreements hereunder, shall be construed in
accordance with and governed by the laws of the State of Rhode Island and
applicable federal law.
 
13. RIGHTS AS A SHAREHOLDER
 
     A participant shall have no rights as a shareholder of the Company,
including rights to receive dividends on or to vote Shares subject to an option,
until the Participant becomes the holder of record of the Shares underlying the
option.
 
                                        4
<PAGE>   41

                                                                     APPENDIX

                         THE PROVIDENCE JOURNAL COMPANY

                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS



        The undersigned hereby appoints STEPHEN HAMBLETT, HENRY D. SHARPE, JR.
and JOHN W. WALL, or any one or more of them, attorneys and proxies with full
power of substitution to each for and in the name of the undersigned, with all
powers the undersigned would possess if personally present to vote the Common
Stock of the undersigned in The Providence Journal Company at the Annual
Meeting of its stockholders to be held on May 8, 1996 or any adjournment 
thereof.


1.  ELECTION OF DIRECTORS:
      FOR the following nominees               WITHHOLD AUTHORITY to
        to serve as Directors for                vote for all nominees
        three-year terms (except as              listed below   [ ]
        marked to the contrary below)  [ ]

    NOMINEES:  F. Remington Ballou, Kay K. Clarke, Peter B. Freeman
               and Benjamin P. Harris, III.

    (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE ANY INDIVIDUAL NOMINEE,
                  WRITE THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.)

                  -------------------------------------------------------

2.  To approve the amendment to the 1994 Employee Stock Option 
    Plan.               FOR [ ]    AGAINST [ ]     ABSTAIN [ ]



                          [CONTINUED ON REVERSE SIDE]
<PAGE>   42
3.  To approve the amendment to the 1994 Non-Employee Director Stock Option
    Plan.    FOR [ ]    AGAINST [ ]    ABSTAIN [ ]

4.  To approve the amendment to the Company's Certificate of Incorporation to
    decrease the number of authorized shares of Class A Common Stock from
    180,000,000 to 150,000,000 and decreasing the number of shares of Class A
    Common Stock and Class B Common Stock reserved in the Certificate of
    Incorporation for issuance under the Company's Rights Agreement.
 
    FOR [ ]    AGAINST [ ]    ABSTAIN [ ]

5.  To approve the amendment to the Company's Certificate of Incorporation to
    eliminate action by stockholders by written consent.

    FOR [ ]    AGAINST [ ]    ABSTAIN [ ]

6.  To ratify the selection of KPMG Peat Marwick LLP as independent certified
    public accountants of the Company for the fiscal year ending December 31,
    1996.    FOR [ ]    AGAINST [ ]    ABSTAIN [ ]

THE BOARD OF DIRECTORS RECOMMENDS THAT YOU INSTRUCT THE PROXIES TO VOTE FOR THE
FOREGOING PROPOSALS.

7.  In their discretion, the proxies are authorized to vote upon such other
    business as may properly come before the Annual Meeting or any adjournment 
    thereof. 


    THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
FOR ALL THE FOREGOING PROPOSALS.


                                       This Proxy should be dated, signed by the
                                       stockholder exactly as printed at the top
                                       of the reverse side, and returned
                                       promptly in the enclosed envelope.
                                       Persons signing in a fiduciary capacity
                                       should so indicate.



                                       Dated:                            , 1996.



                                       -----------------------------------------
                                       (Signature)

                                       -----------------------------------------
                                       (Signature)



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