SHOP AT HOME INC /TN/
10-Q, 1998-11-04
CATALOG & MAIL-ORDER HOUSES
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<PAGE>1


                              ___________________

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549
                              ___________________

                                    FORM 10-Q

              Quarterly Report Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


      For the Quarter Ended                    Commission File Number
        September 30, 1998                             0-25596              

                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)


      TENNESSEE                                            62-1282758
      ---------                                            ----------
      (State or other jurisdiction of                   (IRS Employer
      incorporation or organization)              Identification No.)


                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                         Nashville, Tennessee 37230-5249
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (615) 263-8000


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. 
                                    Yes X     No

Indicate the number of shares  outstanding  of each of the  issuer's  classes
of common stock as of the latest practicable date.

        Common Stock $.0025 par value                      23,249,417         
             (Title of class)                  (Shares outstanding at
                                                  September 24, 1998)


<PAGE>2



                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                      Index
                 Three Months Ended September 30, 1998 and 1997
   --------------------------------------------------------------------------





Part I        FINANCIAL INFORMATION


     Item 1 - Financial Statements

        Condensed Consolidated Balance Sheets                        3

        Condensed Consolidated Statements of Operations              4

        Condensed Consolidated Statements of  Cash Flows           5-6

        Notes to Condensed Consolidated Financial Statements       7-9


     Item 2 - Management's Discussion And Analysis Of
              Financial Condition And Results Of Operations      10-15


Part II       OTHER INFORMATION                                     16

     Item 1 - Legal Proceedings

     Item 2 - Changes in Securities

     Item 3 - Defaults upon Senior Securities

     Item 4 - Submission of Matters to a Vote of Security Holders

     Item 6 - Exhibits and Reports on Form 8-K

              Exhibit 27 - Financial Data Schedule (For SEC use only)









<PAGE>3
<TABLE>


                                                 SHOP AT HOME, INC. AND SUBSIDIARIES
                                                Condensed Consolidated Balance Sheets
                                                       (Thousands of Dollars)

- ------------------------------------------------------------------------------------------------------------------------------
<CAPTION>


                                                                                September 30,                    June 30,
                                                                                     1998                          1998
                                                                               -----------------             -----------------
<S>                                                                            <C>                           <C>
                                                                                 (Unaudited)                                
ASSETS
Cash and cash equivalents                                                       $        12,998                $       21,224
Accounts receivable                                                                       4,257                         3,830
Inventories                                                                               4,638                         4,332
Prepaid expenses                                                                            716                           404
Deferred tax assets                                                                         990                           990
                                                                               -----------------             -----------------
     Total current assets                                                                23,599                        30,780

Notes receivable-related party, net of discount of $126                                     667                           660
Property & equipment, net                                                                25,348                        20,557
FCC  and NFL licenses, net                                                               84,179                        84,831
Goodwill, net                                                                             2,491                         2,532
Other assets                                                                              4,677                         4,410
                                                                               -----------------             -----------------
     Total assets                                                               $       140,961                $      143,770
                                                                               =================             =================

LIABILITIES AND STOCKHOLDERS' EQUITY
Accounts payable and accrued expenses                                           $        16,658                $       18,784
Current portion - capital leases and long-term debt                                           -                           161
Deferred revenue                                                                            515                           267
                                                                               -----------------             -----------------
     Total current liabilities                                                           17,173                        19,212


Long-term debt                                                                           75,000                        75,254

Deferred income taxes                                                                     3,404                         3,551

Redeemable Preferred Stock
  $10 par value, 1,000,000 shares authorized,
  137,943 shares issued and outstanding at
  September 30, 1998 and June 30, 1998                                                    1,393                         1,393

Stockholders' equity:
Common stock - $.0025 par value,
  30,000,000 shares authorized, 23,249,417 and
  23,313,191 shares issued at
  September 30, 1998 and June 30, 1998, respectively                                         58                            58
Additional paid in capital                                                               48,720                        48,848
Accumulated deficit                                                                      (4,787)                       (4,546)
                                                                               -----------------             -----------------
     Total liabilities and stockholders' equity                                 $       140,961                $      143,770
                                                                               =================             =================
</TABLE>

          The accompanying notes are an integral part of the condensed
                       consolidated financial statements.


<PAGE>4
<TABLE>
<CAPTION>


                                                          SHOP AT HOME, INC
                                                         . AND SUBSIDIARIES
                                           Condensed Consolidated Statements of Operations
                                                       (Thousands of Dollars)


- -----------------------------------------------------------------------------------------------------------------------------------


                                                       Three Months Ended September 30,
                                                       ----------------------------------
                                                            1998               1997
                                                       ----------------   ---------------
                                                                  (Unaudited)
<S>                                                    <C>                <C>

Net sales                                                 $     33,818       $    21,229

Cost of sales                                                   19,921            12,348
                                                       ----------------   ---------------

        Gross profit                                            13,897             8,881
                                                       ----------------   ---------------

Operating expenses
     Salaries and wages                                          2,631             1,617
     Transponder and cable charges                               5,882             3,854
     Other general and
        administrative expenses                                  2,818             2,369
     Depreciation and amortization                               1,034               386
     Non-recurring and
        move-related expenses                                      254                 -
                                                       ----------------   ---------------
        Total operating expenses                                12,619             8,226
                                                       ----------------   ---------------

Operating income                                                 1,278               655


Other income                                                       339               105
Interest expense                                                (2,001)             (284)
                                                       ----------------   ---------------
Income (loss) before income taxes                                 (384)              476

Income tax expense (benefit)                                      (146)              109
                                                       ----------------   ---------------

Net income (loss)                                         $       (238)      $       367
                                                       ================   ===============

Basic Earnings (Loss) Per Share                           $      (0.01)      $      0.03
                                                       ================   ===============

Diluted Earnings (Loss) Per Share                         $      (0.01)      $      0.02
                                                       ================   ===============
</TABLE>








          The accompanying notes are an integral part of the condensed
                       consolidated financial statements.


<PAGE>5
<TABLE>


                                                 SHOP AT HOME, INC. AND SUBSIDIARIES
                                           Condensed Consolidated Statements of Cash Flows
                                           Three Months Ended September 30, 1998 and 1997
                                                       (Thousands of Dollars)

- ----------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                                     1998                       1997
                                                                                  (Unaudited)                (Unaudited)
                                                                               ------------------         ------------------
<S>                                                                            <C>                        <C>

CASH FLOW FROM OPERATING ACTIVITIES:
Net income (loss)                                                               $          (238)           $            367
Gain on sale of asset
Non-cash items included in net income (loss):
     Depreciation and amortization                                                        1,034                         386
     Deferred income taxes                                                                 (148)                        108
     Deferred interest expense                                                               (7)                          -
     Provision for bad debts                                                                   -                        210
Changes in current and non-current items:
     Accounts receivable                                                                   (433)                       (601)
     Inventories                                                                           (305)                        196
     Prepaid expenses and other assets                                                     (579)                       (436)
     Accounts payable and accrued expenses                                               (2,128)                     (2,209)
     Deferred revenue                                                                       248                          15
                                                                                                          ------------------
                                                                               ------------------
         Net cash (used in) operations                                                   (2,556)                     (1,964)
                                                                               ------------------         ------------------

CASH FLOW FROM INVESTING ACTIVITIES:
     Goodwill                                                                                 -                        (51)
     Note receivable-related party                                                            -                       (300)
     Purchase of property, plant and equipment                                           (5,086)                       (202)
     Other assets                                                                             -                     (1,021)
         Net cash used in investing activities
                                                                               ------------------         ------------------
                                                                                         (5,086)                     (1,574)
                                                                               ------------------         ------------------

CASH FLOW FROM FINANCING ACTIVITIES:
     Exercise of stock options and warrants                                                   -                       360
     Retirement of common stock                                                            (169)                         -
     Repayments of debt                                                                       -                      (639)
     Capital lease payments                                                                (415)                         -
                                                                               ------------------         ------------------
         Net cash used in financing activities                                             (584)                      (279)
                                                                               ------------------         ------------------

NET DECREASE IN CASH                                                                     (8,226)                    (3,817)
   Cash beginning of period                                                              21,224                      5,078
                                                                               ------------------         ------------------
   Cash end of period                                                           $        12,998            $         1,261
                                                                               ==================         ==================

</TABLE>











          The accompanying notes are an integral part of the condensed
                       consolidated financial statements.


<PAGE>6

<TABLE>

                                                 SHOP AT HOME, INC. AND SUBSIDIARIES
                                     Condensed Consolidated Statements of Cash Flows (Continued)
                                           Three Months Ended September 30, 1998 and 1997
                                                       (Thousands of Dollars)


- --------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                         1998                                   1997
                                                               --------------------------             --------------------------
                                                                      (Unaudited)                            (Unaudited)
<S>                                                            <C>                                    <C>
SCHEDULE OF NONCASH FINANCING ACTIVITIES


Stock issued for loan guarantee
     of accounts payable                                        $                     40               $                      -
                                                               ==========================             ==========================


Assets acquired through capital lease                           $                      -               $                    149
                                                               ==========================             ==========================

</TABLE>































          The accompanying notes are an integral part of the condensed
                       consolidated financial statements.


<PAGE>7


                       SHOP AT HOME, INC. AND SUBSIDIARIES
              Notes to Condensed Consolidated Financial Statements
                         September 30, 1998 (Unaudited)



NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

All dollar values in tables and the financial statements have  been expressed in
(000s) except for per share data. The financial information   included herein is
unaudited:  however, such information reflects all adjustments  (consisting only
of normal  recurring  adjustments)  which are,  in the  opinion  of  management,
necessary  for a  fair  presentation  of  financial  condition  and  results  of
operations of the interim periods. The condensed consolidated balance sheet data
for the fiscal  year ended June 30,  1998 was  derived  from  audited  financial
statements,  but does not include all disclosures required by generally accepted
accounting principles.

The accounting  policies  followed by the Company are set forth in the Company's
financial statements in the Shop At Home, Inc. and Subsidiaries Annual Report on
Form 10-K/A for the fiscal year ended June 30, 1998.

Certain  amounts  in  the  prior  periods'  condensed   consolidated   financial
statements have been  reclassified  for  comparative  purposes to conform to the
current year presentation.


NOTE 2 - INVENTORY

The  components  of  inventory  at  September  30, 1998 and June 30, 1998 are as
follows:


                            September 30, 1998              June 30, 1998
                           --------------------         -------------------
                                         (Thousands of Dollars)

Work in process              $             112            $            152
Finished goods                           4,575                       4,201
                           --------------------         -------------------
                                         4,687                       4,353
Allowance                                  (49)                        (21)
                           --------------------         -------------------

Total                        $           4,638            $          4,332
                           ====================         ===================


NOTE 3 - STOCK TRANSACTION

The Company's Board of Directors authorized management to repurchase in the open
market, at its discretion, up to 2 million shares of the Company's common stock.
Shares purchased under this program will be retired in accordance with the terms
of the Indenture.  By the end of September  1998, the Company had  repurchased a
total of 75,000 shares at a cost of $169.
<PAGE>8
NOTE 4 - NET INCOME/(LOSS) PER SHARE

Basic  earnings  per share is computed by  dividing  net income by the  weighted
average number of shares of common stock outstanding. Diluted earnings per share
is computed by dividing the net income by the weighted  average number of shares
of common stock and assumed  conversions  of dilutive  securities  and potential
common shares outstanding during the respective periods. Dilutive securities are
represented by options,  warrants,  redeemable  preferred  stock and convertible
debt  outstanding and are included in the computation  only for periods in which
net income was generated.

The following table sets forth for the periods  indicated the calculation of net
earnings per share:

                                                  Three Months Ended
                                                     September 30,
                                                 1998              1997
                                            ---------------    --------------

Numerator:
     Net income (loss)                       $       (238)       $       367
     Preferred stock dividends                         (3)                (3)
                                            ---------------    --------------
     Numerator for basic earnings per share-
       income (loss) available to
       common stockholders                           (241)               364
     Effect of dilutive securities:
        Preferred stock dividends                       3                  3
        Interest on convertible debt                    -                (48)
                                            --------------     ---------------
Numerator for diluted earnings per share-
        income (loss) available to common
        stockholders after assumed
        conversions                          $       (238)       $       319
                                            ===============    ===============

Denominator:
     Denominator for basic earnings per share-
        weighted-average sha                   23,297,515         10,925,718
                                            ---------------    ---------------
     Effect of dilutive securities:
        Employee stock options and warrants             -          2,754,731
        Convertible preferred stock                     -            137,943
        Convertible debt                                -            475,026
                                            ---------------    ---------------
     Dilutive potential common shares                   -          3,367,700
                                            ---------------    ---------------
Denominator for diluted earnings per share-
     adjusted weighted-average shares and
     assumed conversions                       23,297,515         14,293,418
                                            ===============    ===============

Basic earnings per share                     $      (0.01)      $       0.03
                                            ===============    ===============
Diluted earnings per share                   $      (0.01)      $       0.02
                                            ===============    ===============



<PAGE>9


NOTE 5- MANAGEMENT STOCK OPTIONS OUTSTANDING

At  September  30, 1998,  options to purchase up to  1,898,000  shares of common
stock,  including 75,000 shares issued to outside  directors,  at prices ranging
from $1.00 to $3.75 per share  were  outstanding  to  employees  and  members of
management. Options vest annually over a period of up to five years. The options
expire the earlier of 5 years from date of vesting or 30 days after  termination
of employment.



<PAGE>10


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

         The  following  analysis  of the  financial  condition  and  results of
operations  of the Company is  qualified  in its  entirety by the more  detailed
information and financial data, including the Consolidated  Financial Statements
and Notes thereto included elsewhere herein.

GENERAL

         The Company,  founded in 1986, is a nationally  televised home shopping
retailer  offering  high-quality  merchandise,  at prices below those  generally
available from traditional retailers and catalogs, as well as unique merchandise
and memorabilia that may be unavailable or have limited availability  elsewhere.
The Company  derives  revenues  primarily from the sale of merchandise  marketed
through its home shopping  programming  carried by television  stations owned by
the  Company,  by  television  stations  with whom the Company has entered  into
agreements  to purchase  broadcast  time,  by the  carriage of those  television
broadcasts on cable television  systems under the "must-carry" or retransmission
consent  provisions of federal law, by the direct  carriage on cable  television
systems under agreements with cable system operators and by the direct reception
of the Company satellite  transmission by individuals who own satellite downlink
equipment.  Beginning in 1997, another source of revenues has been the Company's
wholly-owned  subsidiary,  Collector's  Edge of Tennessee,  Inc.,  ("Collector's
Edge"). Collector's Edge is engaged in the business of wholesale sales of sports
trading cards under license with National Football League Properties,  Inc., and
National  Football  Players,  Incorporated.  Collector's  Edge was  organized in
February,  1997 and  acquired  the assets of an existing  company  that had been
engaged in the same  business  for  approximately  four years.  The Company also
receives some revenues from the sale of broadcast  time on its owned  television
stations for the broadcast of infomercials.

         As of September 30, 1998, the Company's programming was viewable during
all or a part of each day by approximately 65 million cable households, of which
approximately   6.1  million  cable   households   receive  the  programming  on
essentially a full-time  basis (20 or more hours per day) and the remaining 58.9
million cable  households  receive it on a part-time  basis. In order to measure
its performance in a manner that reflects both the growth of the Company and the
nature of its access to  part-time  cable  households,  the Company uses a cable
household  full-time  equivalent  method to measure  the reach of the  Company's
programming  which  accounts for both the quantity and quality of time available
to the Company.  To derive this full-time  equivalent cable household base ("FTE
Cable Household"),  the Company has developed a methodology to assign a relative
value of each daypart to the Company's overall sales, which is based on sales in
markets  where the  programming  is  carried  on a  full-time  basis.  While the
weighting of each daypart has a subjective  element,  the Company  believes that
changes in the number of FTE Cable Households provide a measure of the growth of
the Company and applies this  methodology to all  affiliates.  Accordingly,  the
Company uses the revenue per average FTE Cable Household as a measure of pricing
new affiliate contracts and estimating their anticipated revenue performance.

         The Company owns and operates five UHF television  stations  located in
the San Francisco, Boston, Houston, Cleveland and Raleigh markets, four of which
are among the top 13 television markets in the United States.

         Principal  elements in the  Company's  cost  structure  are (i) cost of
goods sold, (ii)  transponder and cable costs, and (iii) salaries and wages. The
Company's  cost of goods sold is a direct result of both the product mix and the
Company's   ability  to  negotiate  more  favorable  prices  from  its  vendors.
Transponder  and  cable  costs  include   expenses  related  to  carriage  under
affiliation  and  transponder  agreements.  Carriage  costs have increased on an
absolute  basis in recent years.  The  Company's  increased  carriage  costs are
primarily  attributable  to the  initiation of the Company's  programming in new
markets. FTE Cable Households have grown from 9.1 million at September 30, 1997,
to 15.2  million at  September  30,  1998.  The Company  expects this trend will
continue  as the  Company  enters new markets and expands the number of hours in
its part-time markets.
<PAGE>11

OVERVIEW OF RESULTS OF OPERATIONS

         The following table sets forth for the periods indicated the percentage
relationship  to net sales of certain items included in the Company's  Condensed
Consolidated Statements of Operations:

                                         Three Months Ended September 30,
                                         1998                       1997
                                ----------------------     --------------------

Net sales                                     100.0%                 100.0%

Cost of sales                                  58.9                   58.2

Gross profit                                   41.1                   41.8

Salaries & wages                                7.8                    7.6
Transponder & cable                            17.4                   18.2
Other general operating and
   administrative expense                       8.3                   11.2
Depreciation & amortization                     3.0                    1.8
Non-recurring and move-related
   expenses                                     0.8                      -
Total operating expenses                       37.3                   38.8

Other income                                    1.0                    0.5
Interest expense                               (5.9)                  (1.3)

Net income (loss) before income
   taxes                                       (1.1)                   2.2
Income tax expense (benefit)                   (0.4)                   0.5

Net income (loss)                              (0.7)                   1.7




THREE MONTHS ENDED SEPTEMBER 30, 1998 VS. THREE MONTHS ENDED SEPTEMBER 30, 1997

         REVENUES.  The Company's  revenues for the quarter ended  September 30,
1998,  were $33.8  million,  an increase of 59.3% from revenues of $21.2 million
for the  same  quarter  in 1997.  The  core  business  of the  shopping  network
accounted  for  94.2% of  revenues  on an  average  of 15.2  million  FTE  Cable
Households in the quarter ended September 30, 1998 compared to an average of 8.7
million FTE Cable Households in the 1997 quarter,  representing a 73.6% increase
in FTEs.  The  remaining  5.8% of the 1998  increase in revenues  resulted  from
approximately  $1.9 million in sales from Collector's  Edge, as compared to $1.4
million in sales for the same quarter in 1997.
<PAGE>12

Also included in net sales was  infomercial  income,  generated by the Company's
television  stations  in Boston  and  Houston  of $304  compared  to $271 in the
comparable 1997 quarter representing a 12.2% increase.

         GROSS PROFITS.  The gross profit margin for the quarter ended September
30, 1998  decreased to 41.1% from 41.8% in the  comparable  quarter of the prior
year. The decrease is primarily attributable to smaller profit margins generated
in sports and electronics product categories in 1998.

         SALARIES AND WAGES.  Salaries and wages for the quarter ended September
30, 1998,  were $2.6 million,  an increase of 62.7%  compared to the  comparable
1997  quarter.  Salaries  and wages as a percent  of sales,  however,  increased
slightly to 7.8% from 7.6%.  This  increase  is  attributable  to the  Company's
investment  in  management  and  operating  personnel  to  continue  to build an
infrastructure to support growth and expansion.

         TRANSPONDER  AND CABLE.  Transponder  and cable  costs for the  quarter
ended  September 30, 1998 were $5.9 million,  an increase of $2 million or 52.6%
compared  to the  comparable  1997  quarter.  During the same  period  full-time
equivalent  households  grew 73.6%.  Carriage costs decreased as a percentage of
sales from 18.2% to 17.4%. This reflects management's efforts to reduce carriage
costs by either dropping or renegotiating  contracts where carriage costs exceed
targets.  Carriage costs as a percentage of sales initially tend to be higher in
periods during which the Company enters a new market. Due to the fixed nature of
this expense,  however,  the ratio of expense to sales usually  decreases as the
viewing  audience  grows and related sales  increase.  As a market  matures,  if
carriage  costs do not migrate  down toward the target,  management  attempts to
renegotiate  the carriage  contract and may exit a market if acceptable  margins
cannot be obtained..

         OTHER GENERAL  OPERATING AND  ADMINISTRATIVE  EXPENSES.  Other general,
operating and  administrative  expenses for the quarter ended September 30, 1998
were $2.8 million,  an increase of $449 or 19.0% compared to the comparable 1997
quarter.  This increase is primarily  attributable to an increase in credit card
fees and telephone  costs related to the increase in sales,  and to increases in
utilities,  rent and payroll  taxes.  With the sales  increase of over 59%, this
expense category,  which is largely comprised of fixed expenses,  decreased as a
percentage of sales from 11.2% in 1997 to 8.3% in 1998.

         DEPRECIATION  AND  AMORTIZATION.  Depreciation and amortization for the
quarter ended September 30, 1998 were $1 million,  an increase of $648 or 167.9%
compared to the comparable  1997 quarter and $486 of this increase is associated
with the  additional  amortization  of  license  costs of the  three  television
stations  acquired in March 1998, and additional  depreciation  of the Company's
new facility in Nashville.

         NON-RECURRING AND MOVE-RELATED EXPENSES. Non-recurring and move-related
expenses  were $254 in the quarter  ended  September  30, 1998.  These  expenses
primarily  relate to  staffing,  recruiting  and  training  associated  with the
Company's  relocation  to Nashville and one-time  legal fees to establish  "must
carry"  in  the   newly-acquired   markets  of  San  Francisco,   Cleveland  and
Raleigh/Durham.

         INTEREST. Interest expense for the quarter ended September 30, 1998 was
$2 million,  an increase of $1.7  million or 604.6%  compared to the  comparable
1997 quarter.  This increase  reflects the impact of the issuance of $75 million
11% Senior  Secured  Notes due 2005,  which the Company  successfully  issued on
March 27, 1998.
<PAGE>13

         OTHER  INCOME.  Other income  increased  to $339 for the quarter  ended
September 30, 1998,  from $105 for the same period in 1997,  representing a 223%
increase.  This was primarily due to interest  income on the  investment of cash
balances.

         INCOME TAX  BENEFIT.  The  income tax  benefit  for the  quarter  ended
September  30,  1998,  was $146,  compared  to income tax expense of $108 in the
comparable 1997 quarter.  For the quarter ended  September 30, 1998,  income tax
benefit represents an effective tax rate of 38%.

         NET INCOME (LOSS). As a result of the above revenues and expenses,  the
Company  generated a net loss of $238 for the quarter ended  September 30, 1998,
compared to net income of $367 for the  comparable  1997 quarter,  a decrease of
164.9%.

          EBITDA.  In  the  quarter  ended  September 30, 1998, EBITDA increased
131.3% to $2.7 million from $1.1 million in the same period in 1997.


 LIQUIDITY AND CAPITAL RESOURCES

         The  Company's  historical  capital  sources  have  included an initial
public offering of Common Stock,  proceeds from the private and public placement
of Common Stock,  proceeds from the exercise of warrants,  bank lines of credit,
public  placement of debt,  funds from operations and long-term debt incurred in
connection with acquisitions.

         As of September 30, 1998, the Company had total current assets of $23.6
million and total current  liabilities  of $17.2 million for working  capital of
$6.4  million.  The Company's  positive  working  capital  position is primarily
attributable  to the infusion of excess cash from the public  offering closed in
March 1998,  which will  continue to be used to fund  capital  expenditures  and
general working capital requirements.

         During the quarter ended September 1998, the Company used approximately
$2.1 million to reduce payables and added  approximately  $.6 million in prepaid
items relating to future sports  promotions.  In addition,  the Company incurred
capital  expenditures of approximately  $5.1 million which included  upgrades to
the equipment at the San  Francisco  and Raleigh  stations to increase the power
and quality of these broadcast signals; acquisition, renovation and equipping of
its new Nashville facilities;  and normal recurring capital expenditures.  These
capital  expenditures  were  funded from the  proceeds  of the public  stock and
public notes offerings.

         The Company acquired three broadcast television stations:  KCNS located
in San Francisco, California, WRAY located in the Raleigh-Durham, North Carolina
market,   and  WOAC  in  the  Cleveland,   Ohio  market,   in  March  1998  (the
"Acquisition").  The Company expects that the notes offering and the Acquisition
and the resulting  discontinuation  of existing time brokerage  agreements  with
KCNS, WRAY and WOAC has and will continue to impact the results of operations as
follows:  (i) costs of carriage will decrease due to the termination of the time
brokerage  agreements,  (ii) costs related to station  operations will increase,
(iii) depreciation and amortization will  significantly  increase as a result of
the  Acquisition,  (iv) interest  expense will increase as a result of the notes
offering,  (v)  infomercial  income may  increase,  and (vi) net  revenues  will
increase as a result of additional  households resulting from the newly acquired
stations.  Notwithstanding  the increase in interest expense  resulting from the
notes offering,  the Company believes that funds necessary to meet the Company's
capital  requirements  for the  foreseeable  future will be  available  from the
proceeds of the stock and notes offering,  funds from  operations  (after giving
effect of the items listed in (i) through (vi) above) and additional  financing,
if necessary or desirable. The Indenture associated with the notes offering will
permit the Company,  subject to  satisfaction  of certain  conditions,  to incur
indebtedness  which  may be  used  for  future  capital  needs  of the  Company,
including  the  acquisition  of  additional   broadcast  properties  subject  to
satisfaction of certain conditions.
<PAGE>14

         Upon the acquisition of WMFP by a subsidiary of the Company in February
1995,  the Company  concluded  that it was not legally  obligated to collect and
remit  sales and use tax on sales to  residents  of  Massachusetts.  The Company
requested a ruling from the Massachusetts state taxing authority that such taxes
do not apply to the  Company.  The ruling  request is  currently  pending and no
decision has been made by the taxing  authority.  As a defensive  strategy,  the
Company  collects  sales and use tax on all sales made into  Massachusetts.  The
Company  intends to pay these  collected  amounts to the taxing  authority  if a
determination  is made  that  taxes are due or to refund  these  amounts  to its
customers if taxes are not due.  Through  September  30,  1998,  the Company has
collected  approximately  $1.1 million with respect to  Massachusetts  sales tax
amounts.


YEAR 2000

         The Company  focused  on  Year  2000  with  an inside-out approach and 
completed  an  internal  analysis  and  vendor/third  party  service   provider 
survey.  The primary focus has been on Information Systems ("IS") which are, at
present, nearly  100%  compliant.  The  Company  achieved   compliance  through
systems  replacement  and  believes  existing   capital  budgets  are  adequate 
for  any remaining  hardware and software replacements.

         The  Company  is  supported  by redundant  IBM  RS6000s, each of which 
interfaces directly with our Y2K compliant backup disk system.  The new version
of the AIX operating  system is also  compliant.  The  Company's  relocation to
Nashville, Tennessee, helped compliance efforts by requiring the replacement of 
key network equipment.

         Since the move, the Company upgraded approximately 90% of its computer
systems to compliant Windows NT systems.  Additionally, the PBX, voice response
system and Aspect  Callcenter  software  and server were all  upgraded  and are
compliant. The  only  outstanding  Year 2000 issues surround the WWW web server 
and a software program utilized by  Human  Resources.  Thus,  from  an internal 
standpoint, Shop At Home is now more than 90% Y2K compliant.

         The  Company  has  established  a  Year  2000  committee  to  focus  on
businesses  external to Shop At Home and to  concentrate  on systems and service
suppliers which are  electronically  linked to the Company's business units. The
Company has provided  many major  vendors with an EDI software  package which is
Y2K compliant and the Company is not presently aware of any material problems in
the Year  2000  compliance  plans of its major  vendors  or  service  providers;
however,  the  committee  will focus on risk  analysis in relation to our credit
card processor or other possible  non-compliant vendors. A contingency plan will
be  established  by June 1999 in the event that these  service  providers do not
meet the compliance deadline.

         Despite the concern  surrounding  discussions of Year 2000, the Company
does not  anticipate  major  interruptions.  The  development  and  testing of a
contingency  plan will help to ensure this. The Company believes its Y2K program
is  adequate  to detect in advance  compliance  issues,  and that the  necessary
resources to remedy them are available.  However, the Year 2000 problem has many
aspects  and  potential   consequences,   some  of  which  are  not   reasonably
foreseeable;  therefore,  there can be no assurance that unforeseen consequences
will not occur.

<PAGE>15

RECENT ACCOUNTING PRONOUNCEMENTS

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, Reporting  Comprehensive  Income. The
Statement  establishes  standards  for  reporting  comprehensive  income and its
components in a full set of financial statements. The Statement is effective for
fiscal years  beginning  after  December 15, 1997. The Company had no items that
would be classified as other comprehensive income in the quarter ended September
30, 1998.

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards No. 131,  Disclosures  about  Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in  annual  financial   statements  and  interim  financial  reports  issued  to
shareholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic areas and major customers. The Statement will
become  effective  for  the  Company's  June  30,  1999  fiscal  year  financial
statements and will impact interim  reporting  beginning with the quarter ending
September 30, 1999. The Company is evaluating  SFAS 131 to determine the impact,
if any, on its reporting and disclosure requirement.


QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

         Market risk  represents  the risk of loss that may impact the financial
position,  results of  operations,  or cash flows of the  Company due to adverse
changes in  financial  market  prices,  including  interest  rate risk,  foreign
currency  exchange rate risk,  commodity  price risk, and other relevant  market
rate or price risks.

         The  Company is exposed to some  market risk  through  interest  rates,
related  to  its  investment  of  its  current  cash  and  cash  equivalents  of
approximately $13 million.  These funds are generally  invested in highly liquid
debt instruments with short term maturities.  As such instruments mature and the
funds are  re-invested,  the  Company is  exposed to changes in market  interest
rates. This risk is not considered material and the Company manages such risk by
continuing to evaluate the best investments  rates available for short-term high
quality investments.

         The Company is not exposed to market risk  through  changes in interest
rate on its long term indebtedness, because such debt is at a fixed rate.

         The Company  obtains,  on  consignment,  the vast  majority of products
which it sells  through its  programming,  and the prices of such  products  are
subject  to  changes  in  market   conditions.   These  products  are  purchased
domestically, and, consequently, there is no foreign currency exchange risk.

         The  Company  has  no  activities   related  to  derivative   financial
instruments or derivative commodity instruments.


<PAGE>16


                          PART II -- OTHER INFORMATION



Item 1.          Legal Proceedings.
                    None


Item 2.          Changes In Securities.
                    None


Item 3.          Defaults Upon Senior Securities.
                    None


Item 4.          Submission Of Matters To A Vote Of Security Holders.
                    None


Item 6.          Reports On Form 8-K.
                    None


                 Exhibits

                    Exhibit 27    Financial Data Schedule (For SEC use only)


<PAGE>17



                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


/S/ Kent E. Lillie                                         
- ------------------------------------------------------------
Kent E. Lillie, President


Date:                                                            
     --------------------------------------------------------

/S/ James Bauchiero                                     
- -------------------------------------------------------------
James Bauchiero, Chief Financial Officer


Date:
     --------------------------------------------------------


<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000810029
<NAME>                        SHOP AT HOME,INC.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. Dollars
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              Jun-30-1999
<PERIOD-START>                                 Jul-1-1998
<PERIOD-END>                                   Sep-30-1998
<EXCHANGE-RATE>                                1
<CASH>                                         12,998
<SECURITIES>                                   0
<RECEIVABLES>                                  4,770
<ALLOWANCES>                                   (513)
<INVENTORY>                                    4,638
<CURRENT-ASSETS>                               23,599
<PP&E>                                         28,402
<DEPRECIATION>                                 (3,054)
<TOTAL-ASSETS>                                 140,961
<CURRENT-LIABILITIES>                          17,173
<BONDS>                                        75,000
                          1,393
                                    0
<COMMON>                                       58
<OTHER-SE>                                     48,720
<TOTAL-LIABILITY-AND-EQUITY>                   140,961
<SALES>                                        33,818
<TOTAL-REVENUES>                               33,818
<CGS>                                          19,921
<TOTAL-COSTS>                                  12,619
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               513
<INTEREST-EXPENSE>                             2,001
<INCOME-PRETAX>                                (384)
<INCOME-TAX>                                   (146)
<INCOME-CONTINUING>                            (238)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (238)
<EPS-PRIMARY>                                  (0.01)
<EPS-DILUTED>                                  (0.01)
        


</TABLE>


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