SHOP AT HOME INC /TN/
10-Q, 1999-10-29
CATALOG & MAIL-ORDER HOUSES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549


                                    FORM 10-Q

              Quarterly Report Pursuant to Section 13 or 15 (d) of
                       the Securities Exchange Act of 1934


                  For the Quarter Ended Commission File Number
                           September 30, 1999 0-25596


                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)


                              TENNESSEE 62-1282758
                  (State or other jurisdiction of (IRS Employer
               incorporation or organization) Identification No.)


                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                         Nashville, Tennessee 37230-5249
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (615) 263-8000


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock as of the latest practicable date.

Common Stock $.0025 par value                            30,397,402
         (Title of class)                         (Shares outstanding at
                                                      October 20, 1999)

<PAGE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                      Index
                      Three Months Ended September 30, 1999
- --------------------------------------------------------------------------





Part     I        FINANCIAL INFORMATION


         Item 1 - Financial Statements

         Condensed Consolidated Balance Sheets                        3

         Condensed Consolidated Statements of Operations              4

         Condensed Consolidated Statements of  Cash Flows             5-6

         Notes to Condensed Consolidated Financial Statements         7-9


         Item 2 -  Management's Discussion and Analysis of
                     Financial Condition and Results of Operations    10-16

         Item 3 -  Quantitative and Qualitative Disclosure About
                     Market Risk                                      16-17

Part     II       OTHER INFORMATION                                   18

         Item 1 - Legal Proceedings

         Item 2 - Changes in Securities

         Item 3 - Defaults upon Senior Securities

         Item 4 - Submission of Matters to a Vote of Security Holders

         Item 6 - Exhibits and Reports on Form 8-K

                  Exhibit 27       Financial Data Schedule (For SEC use only)
<PAGE>

                       SHOP AT HOME, INC. AND SUBSIDIARIES
                      Condensed Consolidated Balance Sheets
                             (Thousands of Dollars)
<TABLE>
<CAPTION>



                                                                              September 30,                     June 30,
                                                                                   1999                           1999
                                                                           ---------------------           -------------------
                                                                               (Unaudited)

<S>                                                                        <C>                             <C>

Cash                                                                                    $22,535                        $7,066
Restricted cash                                                                           4,881                         5,433
Accounts receivable - net                                                                 9,991                         8,969
Inventories - net                                                                         9,103                         7,234
Prepaid expenses                                                                          1,062                           919
Deferred tax assets                                                                       1,443                         1,097
                                                                           ---------------------           -------------------
     Total current assets                                                                49,015                        30,718

Related party - note receivable, net of discounts of $88 and
   $96, September 30, 1999 and June 30, 1999, respectively                                  700                           690
Property & equipment - net                                                               38,327                        35,403
FCC  and NFL Licenses - net                                                              96,365                        97,020
Goodwill, net                                                                             2,357                         2,367
Other assets                                                                              7,142                         4,499
                                                                           =====================           ===================
     Total assets                                                                      $193,906                      $170,697
                                                                           =====================           ===================

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable and accrued expenses                                                   $28,539                       $27,955
Current portion - capital leases and long term debt                                         320                        20,298
Deferred revenue                                                                            345                           111
                                                                           ---------------------           -------------------
     Total current liabilities                                                           29,204                        48,364

Long-term debt                                                                           75,830                        75,893
Deferred income taxes                                                                         -                           309
Redeemable preferred stock:
   Redeemable at $10 per share,
   $10 par value, 1,000,000 shares authorized;
   113,858 and 82,038 shares issued and outstanding at
   September 30, 1999 and June 30, 1999, respectively                                     1,152                           834

Stockholders' equity:
Common stock - $.0025 par value,
  100,000,000 shares authorized; 30,397,402 and
  24,557,822 shares issued at September 30, 1999
  and June 30, 1999, respectively                                                            76                            61
Additional paid in capital                                                               96,515                        53,317
Accumulated deficit                                                                     (8,871)                       (8,081)
                                                                           ---------------------           -------------------
     Total liabilities and stockholders' equity                                        $193,906                      $170,697
                                                                           =====================           ===================

</TABLE>


          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.
<PAGE>

                       SHOP AT HOME, INC. AND SUBSIDIARIES
                 Condensed Consolidated Statements of Operations
                             (Thousands of Dollars)

<TABLE>
<CAPTION>

                                                                                    Three Months Ended
                                                                                      September 30,
                                                                -----------------------------------------------------------
                                                                        1999                                   1998
                                                                ---------------------                   -------------------
                                                                    (Unaudited)                            (Unaudited)
<S>                                                             <C>                                     <C>

Net revenues                                                                 $45,282                               $33,883
Operating expenses:
     Cost of goods sold (excluding items
        listed below)                                                         28,448                                19,921
     Salaries and wages                                                        2,695                                 2,631
     Transponder and cable charges                                             7,893                                 5,882
     Other general operating and
        administrative expenses                                                4,174                                 2,814
     Depreciation and amortization                                             1,411                                 1,034
     Non-recurring move-related expenses                                           -                                   254
                                                                ---------------------                   -------------------
          Total operating expenses                                            44,621                                32,536
                                                                ---------------------                   -------------------

Income from operations                                                           661                                 1,347

Interest income                                                                  304                                   273
Interest expense                                                             (2,280)                               (2,004)
Other income                                                                      30                                     -
                                                                ---------------------                   -------------------
Loss before income taxes                                                     (1,285)                                 (384)

Income tax benefit                                                             (495)                                 (146)
                                                                ---------------------                   -------------------

          Net loss                                                            $(790)                                $(238)
                                                                =====================                   ===================

Basic loss per share                                                         $(0.03)                               $(0.01)
                                                                =====================                   ===================

Diluted loss per share                                                       $(0.03)                               $(0.01)
                                                                =====================                   ===================



</TABLE>










          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.
<PAGE>

                       SHOP AT HOME, INC. AND SUBSIDIARIES
                 Condensed Consolidated Statements of Cash Flows
                 Three Months Ended September 30, 1999 and 1998
                             (Thousands of Dollars)
<TABLE>
<CAPTION>

                                                                                      1999                        1998
                                                                                  (Unaudited)                 (Unaudited)
                                                                               -------------------         -------------------
<S>                                                                            <C>                         <C>

CASH FLOW FROM OPERATING ACTIVITIES:

   Net loss                                                                                $(790)                      $(238)
   Non-cash expenses/(income) included in net loss:
     Depreciation and amortization                                                          1,411                       1,034
     Deferred tax benefit                                                                   (495)                       (148)
     Deferred interest                                                                       (10)                         (7)
     Provision for bad debt                                                                    47                           -
     Changes in current and non-current items:
     Accounts receivable                                                                  (1,069)                       (433)
     Inventories                                                                          (1,869)                       (305)
     Prepaid expenses and other assets                                                      (147)                       (579)
     Accounts payable and accrued expenses                                                    604                     (2,128)
     Deferred revenue                                                                         235                         248
                                                                               -------------------         -------------------
       Net cash used by operations                                                        (2,083)                     (2,556)
                                                                               ===================         ===================

CASH FLOWS FROM INVESTING ACTIVITIES:

   Purchase of equipment                                                                  (6,576)                     (5,086)
   Net change in restricted cash                                                              552                           -
   Other assets                                                                              (50)                           -
                                                                               -------------------         -------------------
     Net cash used in investing activities                                                (6,105)                     (5,086)
                                                                               ===================         ===================

CASH FLOWS FROM FINANCING ACTIVITIES:

   Proceeds from stock offering                                                            44,293                           -
   Exercise of stock options and warrants                                                     162                           -
   Payment of stock issuance costs                                                          (757)                           -
   Purchase and retirement of common stock                                                      -                       (169)
   Repayments of debt and capitalized leases                                             (20,041)                       (415)
                                                                               -------------------         -------------------
     Net cash provided (used) by financing activities                                      23,657                       (584)
                                                                               ===================         ===================

NET INCREASE/(DECREASE) IN CASH                                                            15,469                     (8,226)
                                                                               -------------------         -------------------

   Cash beginning of period                                                                 7,066                      21,224
                                                                               -------------------         -------------------
   Cash end of period                                                                     $22,535                     $12,998
                                                                               ===================         ===================

</TABLE>





          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.


<PAGE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
           Condensed Consolidated Statements of Cash Flows (Continued)
                 Three Months Ended September 30, 1999 and 1998
                             (Thousands of Dollars)

<TABLE>
<CAPTION>

                                                                            1999                                1998
                                                                  --------------------------          --------------------------
                                                                         (Unaudited)                         (Unaudited)
<S>                                                              <C>                                   <C>

SCHEDULE OF NONCASH FINANCING ACTIVITIES

Stock issued for loan guarantee                                               $           -                       $          40
                                                                  ==========================          ==========================



Reversal of conversion of preferred stock into shares of
     common stock                                                             $         318                       $           -
                                                                  ==========================          ==========================



Income tax benefit from exercise of stock options                             $         159                       $           -
                                                                  ==========================          ==========================



</TABLE>




























          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.


<PAGE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
              Notes to Condensed Consolidated Financial Statements
                         September 30, 1999 (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

All dollar values have been expressed in thousands (000s) unless otherwise noted
except  for per  share  data.  The  financial  information  included  herein  is
unaudited for the quarter ended September 30, 1999;  however,  such  information
reflects all adjustments (consisting only of normal recurring adjustments) which
are,  in  the  opinion of  the Company,  necessary  for a fair  presentation  of
financial  condition  and  results of  operations  of the interim  periods.  The
condensed  consolidated  balance  sheet data for the fiscal  year ended June 30,
1999 was derived from  audited  financial  statements,  but does not include all
disclosures required by generally accepted accounting principles.

The accounting  policies  followed by the Company are set forth in the Company's
financial statements in its Annual Report on Form 10-K for the fiscal year ended
June 30, 1999.

Certain  amounts  in  the  prior  periods'  condensed   consolidated   financial
statements have been  reclassified  for  comparative  purposes to conform to the
current year presentation.

NOTE 2 -- INVENTORY

        The  components of inventory at September 30, 1999 and June 30, 1999 are
as follows:
<TABLE>
<CAPTION>

                                                                     September 30,             June 30,
                                                                         1999                    1999
                                                                         ----                    ----
<S>                                                              <C>                       <C>

           Work in progress (Collector's Edge)                               $  1,081               $    795
           Products purchased for resale                                        6,908                  5,570
           Finished goods (Collector's Edge)                                    1,468                  1,173
                                                                  --------------------     ------------------
                                                                                9,452                  7,538
           Valuation allowance                                                  (349)                  (304)
                                                                  --------------------     ------------------
                Total                                                        $  9,103               $  7,234
                                                                  ====================     ==================
</TABLE>

NOTE 3 - NET EARNINGS/(LOSS) PER SHARE

Basic earnings (loss) per share is computed by dividing net income (loss) by the
weighted average number of shares of common stock outstanding.  Diluted earnings
(loss) per share is computed by dividing  the net income  (loss) by the weighted
average  number of shares of common  stock and assumed  conversions  of dilutive
securities  and  potential  common  shares  outstanding  during  the  respective
periods.   Dilutive   securities  are  represented  by  options,   warrants  and
convertible preferred stock outstanding and are included in the computation only
for periods in which net income was generated.








The following table sets forth for the periods  indicated the calculation of net
loss per share:
<TABLE>
<CAPTION>

                                                            Three Months Ended September 30,
                                                                 1999              1998
                                                            ---------------    --------------
<S>                                                         <C>                <C>

Numerator:
     Net loss                                                      $ (790)          $  (238)
     Preferred stock dividends                                         (3)               (3)
                                                            ---------------    --------------
     Numerator for basic loss per share
         available to common stockholders                            (793)             (241)
     Effect of dilutive securities:
        Preferred stock dividends                                        3                 3
                                                             --------------    --------------
     Numerator for diluted loss per share
         available to common stockholders after
         assumed conversions                                       $ (790)          $  (238)
                                                            ===============    ==============

Denominator:
     Denominator for basic earnings per
share-weighted-average shares                                   29,958,728        23,297,515
                                                            ---------------    --------------
     Effect of dilutive securities:
        a) Stock options and warrants                                    -                 -
        b) Convertible preferred stock                                   -                 -
                                                            ---------------    --------------
     Dilutive potential common shares                                    -                 -
                                                            ---------------    --------------
     Denominator for diluted earnings per share-
          adjusted weighted-average shares                      29,958,728        23,297,515
          and assumed conversions                           ===============    ==============

Basic loss per share                                              $ (0.03)         $  (0.01)
                                                            ===============    ==============
Diluted loss per share                                            $ (0.03)         $  (0.01)
                                                            ===============    ==============
</TABLE>

Although  these amounts are excluded from the  computation in loss years because
their inclusion would be anti-dilutive,  they are shown here for information and
comparative purposes only.
<TABLE>
<S>                                                         <C>                <C>

a)       Employee stock options and warrants                     3,306,629          2,158,519
b)       Convertible preferred stock                               113,856            137,943
</TABLE>



<PAGE>


NOTE 4 - SEGMENT DISCLOSURE

The  Company  operates   principally  in   three  segments:  broadcast  network,
Collector's Edge  and  collectibles.comsm.  The   broadcast    network   segment
consists  of  home  shopping,  which  primarily includes the sale of merchandise
on  television.  The Collector's  Edge   segment   includes  the  operations  of
Collector's  Edge of  Tennessee, Inc.,  which  sells  sports  trading  cards  to
unaffiliated customers. The collectibles.comsm segment consists of the Company's
new  website, which will  specialize in the  sale  of  collectible  merchandise.
The  Company operates almost exclusively in the United States.

The accounting  policies of the segments are the same as those  described in the
summary of significant accounting policies. Intersegment sales and transfers are
accounted for as if the sales or transfers were with third parties,  that is, at
current market prices.
<TABLE>
<CAPTION>

                              INDUSTRY SEGMENT DATA

                                                                Three Months Ended September 30,
                                                                1999                         1998
                                                                ----                         ----
<S>                                                     <C>                          <C>
            Revenues:
                  Broadcast Network                             $     43,221                 $    31,939
                  Collector's Edge                                     2,061                       1,944
                  collectibles.comsm                                       -                           -
                                                         --------------------         -------------------
                                                                $     45,282                 $    33,883
                                                         ====================         ===================

             Income (loss) from operations:
                  Broadcast Network                               $      978                 $     1,114
                  Collector's Edge                                        10                         223
                  collectibles.comsm                                   (327)                           -
                                                         --------------------         -------------------
                                                                  $      661                 $     1,347
                                                         ====================         ===================

             Depreciation and amortization:
                  Broadcast Network                              $     1,210                  $      851
                  Collector's Edge                                       184                         183
                  collectibles.comsm                                      17                           -
                                                         --------------------         -------------------
                                                                 $     1,411                 $     1,034
                                                         ====================         ===================

             Income (loss) before taxes:
                  Broadcast Network                              $     (956)                 $     (606)
                  Collector's Edge                                       (2)                         223
                  collectibles.comsm                                   (327)                           -
                                                         --------------------         -------------------
                                                                $    (1,285)                 $     (383)
                                                         ====================         ===================

             Assets:
                  Broadcast Network                             $    183,413                 $   133,415
                  Collector's Edge                                     7,258                       7,546
                  collectibles.comsm                                   3,235                           -
                                                         --------------------         -------------------
                                                                $    193,906                 $   140,961
                                                         ====================         ===================
</TABLE>


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS

         The following  discussion  and analysis  should be read in  conjunction
with the the Company's condensed consolidated financial statements  and  related
notes included elsewhere herein.

General

         Shop At Home, Inc., (the "Company"), founded  in 1986, sells  specialty
consumer  products, primarily   collectibles,   through  interactive  electronic
media,  including broadcast,  cable and satellite television and,  increasingly,
the Internet. It  offers  a  variety  of  products  such  as  sports  cards  and
memorabilia, coins, currency and jewelry, much of which it sells on an exclusive
basis.

         The Company  receives  revenues  primarily from the sale of merchandise
marketed through its programming carried by:

o    television stations from which the Company has purchased broadcast time;

o    Company-owned  television stations, with programming being carried on cable
     television  systems  under the "must carry" or the  retransmission  consent
     provisions of federal law;

o    direct  carriage  on  cable  television systems under agreements with cable
     system operators;

o    direct-to-home satellite programming services; and

o    direct reception of the Company's satellite transmission by individuals who
     own satellite downlink equipment.

         The Company  receives an  increasing  portion of its revenues  from the
sale of  merchandise  through its website,  shopathomeonline.com,  although such
revenues  have not been  material  to date.  The  Company  plans to launch a new
website, collectibles.comsm in October 1999.

         The Company  generates  approximately 95% of its revenues from the sale
of products on the television  network.  The Company's  products  include sports
collectibles  and sports related  products,  plush toys,  movie  memorabilia and
other  signed  and  autographed  merchandise,  electronic  equipment,  coins and
currency, cutlery and knives and jewelry and gemstones.

         Since 1997,  the Company has also  received  revenues from sales by its
subsidiary,  Collector's  Edge of Tennessee,  Inc.,  which sells sports  trading
cards under  licenses  from National  Football  League  Properties  and National
Football League Players.  Additionally,  the Company receives  revenues from the
sale of time on the  Company's  owned  television  stations for the broadcast of
infomercials.

         As of September 30, 1999, the Company's programming was viewable during
all or  part  of  each  day  by  approximately  55.4  million  individual  cable
households,  of which  approximately 10.9 million cable households  received the
programming on essentially a full-time  basis (20 or more hours per day) and the
remaining 44.5 million cable  households  received it on a part-time  basis.  To
measure performance in a manner that reflects both the growth of the Company and
the nature of its access to part-time cable households, the Company uses a cable
household  full-time  equivalent  method to measure the reach of its programming
which  accounts for both the  quantity  and quality of time  available to it. To
derive this full-time  equivalent cable household base ("FTE Cable  Household"),
the Company has developed a methodology  to assign a relative value of each hour
of the day to its overall  sales,  which is based on sales in markets  where the
programming  is carried on a full-time  basis.  Each hour of the day has a value
based on historical  sales.  FTE Cable  Households have grown to 21.4 million at
September 30, 1999 from 15.2 million at September 30, 1998. The Company believes
that the change in the  number of FTE Cable  Households  provides  a  consistent
measure  of  its  growth  and  applies  this   methodology  to  all  affiliates.
Accordingly,  the Company uses the revenue per average FTE Cable  Household as a
measure of pricing new affiliate  contracts  and  estimating  their  anticipated
revenue performance.

         When the Company  enters a new market,  it generally  takes about three
months to establish  program  awareness by the viewers.  During this three month
period, the Company normally receives less revenue from sales in the market than
it expects to receive when the market  matures.  The  Company's  programming  is
received on more than one channel in many households. The Company has found that
sales in a market  increase when its  programming  is available on more than one
channel, thereby justifying the additional carriage costs.

         The Company owns and operates six UHF  television  stations  located in
the San Francisco,  Boston, Houston, Cleveland,  Raleigh and Bridgeport markets.
Five of  these  stations  are in the top 15  television  markets  in the  United
States, including the Bridgeport,  Connecticut station which serves a portion of
the New York City market.

         Principal  elements in the  Company's  cost  structure  are (a) cost of
goods sold,  (b)  transponder  and cable costs and (c) salaries  and wages.  The
Company's  cost of goods sold is a direct result of both the product mix and its
ability to negotiate  favorable  prices from its vendors.  Transponder and cable
costs include  expenses  related to carriage under  affiliation  and transponder
agreements.  Because it takes a period of time for a market's revenue  potential
to mature,  the Company  expects to pay initial  carriage  cost in excess of its
goal of approximately 15% of revenues from the market. If carriage cost does not
decrease toward this goal as the market matures,  management of the Company will
usually  attempt to renegotiate  the carriage  contract,  seek an opportunity to
terminate  the  carriage  contract  or not renew  it.  Salaries  and wages  have
increased  with the  Company's  increased  revenues and the addition of staff to
support its growth.


<PAGE>


Overview of Results of Operations

         The following table sets forth for the periods indicated the percentage
relationship  to net sales of certain items included in the Company's  Condensed
Consolidated Statements of Operations:
<TABLE>
<CAPTION>

                                                                       Three Months Ended September 30,
                                                                       1999                        1998
                                                                 ------------------         -------------------
<S>                                                              <C>                        <C>
Net revenues                                                           100.0%                   100.0%

Cost of goods sold (excluding items listed
     below)                                                              62.8                     58.8

Salaries & wages                                                          6.0                      7.8
Transponder & cable                                                      17.4                     17.4
Other general operating and
     administrative expense                                               9.3                      8.3
Depreciation & amortization                                               3.1                      3.0
Non-recurring move-related expenses                                         -                      0.7
     Total operating expenses                                            98.6                     96.0

Interest income                                                           0.7                      0.8
Interest expense                                                        (5.0)                    (5.9)
Other income                                                              0.1                        -

Net loss before income taxes                                            (2.9)                    (1.1)
Income tax benefit                                                      (1.1)                    (0.4)

Net loss                                                                (1.8)                    (0.7)
</TABLE>

Three months ended September 30, 1999 vs. three months ended September 30, 1998

         Net Revenues.  The Company's  revenues for the quarter ended  September
30,  1999,  were $45.3  million,  an  increase  of 33.6% from  revenues of $33.9
million for the same quarter in 1998. The core business of the shopping  network
accounted  for  95.4% of  revenues  on an  average  of 20.1  million  FTE  Cable
Households  in the quarter  ended  September  30, 1999 compared to an average of
15.7 million FTE Cable  Households  in the 1998  quarter,  representing  a 28.2%
increase in FTE Cable  Households.  The remaining 4.6% of 1999 revenues resulted
from  approximately  $2.1 million in revenues from  Collector's  Edge, which was
consistent with the same quarter in 1998.

         In  addition,  the 1999  period  includes  infomercial  revenue of $381
thousand compared to $304 thousand in 1998,  representing a 25.3% increase. This
increase reflects a growth in revenue from the San Francisco and Boston stations
in the 1999 period.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise and inbound  freight.  For the quarter ended September 30, 1999, the
cost of goods sold increased to 62.8% from 58.8% in the comparable  1998 period.
This  increase is mainly due to a higher  percentage  of sales  attributable  to
lower-margin   product  categories,   primarily   electronics  and  coins  which
collectively  represented  approximately  28.5% of revenues for the three months
ended September 30, 1999 compared to 20.3% of revenues for the 1998 period.

         Salaries and Wages.  Salaries and wages for the quarter ended September
30,  1999 were $2.7  million,  an  increase  of 2.4%  over the  comparable  1998
quarter.  Salaries and wages as a percent of revenues,  decreased to 6.0% in the
1999  period  compared to 7.8% in the 1998 period  after  giving  effect to $608
thousand or 18.4% of salaries  capitalized  as part of the  installation  of new
computer software systems.

         Transponder  and Cable.  Transponder  and cable  costs for the  quarter
ended September 30, 1999 were $7.9 million, an increase of $2.0 million or 34.2%
over the comparable 1998 quarter.  During the same period  full-time  equivalent
households  grew  28.0%.  The cable  carriage  cost  component  of this  expense
category  increased  as a  percentage  of  revenues  to 16.3%  from  16.1%.  The
additional  expense  in cable  cost is the  result  of the  Company's  FTE Cable
Households average increasing to 20.1 million from 15.7 million for the quarters
ending September 30, 1999 and 1998, respectively. Carriage costs as a percentage
of  revenues  initially  tend to be higher in periods  during  which the Company
enters a new market. Due to the fixed nature of this expense, however, the ratio
of expense to  revenues  usually  decreases  as the viewing  audience  grows and
related revenues increase. As a market matures, if carriage costs do not migrate
down to a cost-effective level, the Company attempts to renegotiate the carriage
contract and may exit a market if acceptable margins cannot be obtained.

         Other General  Operating and  Administrative  Expenses.  Other general,
operating and  administrative  expenses for the quarter ended September 30, 1999
were $4.2 million, an increase of $1.4 million or 49.0% over the comparable 1998
quarter.  This increase is comprised of approximately  $171 thousand of expenses
relating to  collectibles.comsm  which will not become operational until October
1999,  and increases in various  broadcast  expenses,  such as: $217 thousand in
telephone  expenses due to increased talk time during the  implementation of new
software,  $152 thousand in property  taxes at the Nashville  headquarters,  $99
thousand in employee benefits and $60 thousand in operating supplies.

         Depreciation  and  Amortization.  Depreciation and amortization for the
quarter ended September 30, 1999 were $1.4 million, an increase of $378 thousand
or 36.5% over the comparable 1998 quarter.  The major component of this increase
was the additional depreciation on the Company's headquarters.

         Non-recurring   Move-Related  Expenses.  There  were  no  non-recurring
move-related  expenses in the quarter ended  September 30, 1999 compared to $254
thousand in the 1998 period related to employee relocation.

         Interest. Interest expense for the quarter ended September 30, 1999 was
$2.3  million,  an increase of $275 thousand or 13.7% over the  comparable  1998
quarter.  This  increase  is due to the  capitalization  of  interest in 1998 in
connection with the construction and build-out of the Nashville headquarters.

LIQUIDITY AND CAPITAL RESOURCES

         As of September 30, 1999, the Company had total current assets of $49.0
million and total current liabilities of $29.2 million,  resulting in a positive
working  capital  position of $19.8  million.  This  represents a $37.5  million
increase  from the working  capital  position at the end of the prior year.  The
major  components  of the increase  resulted  from the $44.3 million of proceeds
(net of underwriting  commissions)  from the public offering of 5,828,000 shares
of common stock in July 1999,  offset by  approximately  $6.5  million  spent to
acquire equipment and software and an increase of approximately  $2.9 million in
the combined level of inventory and accounts receivable.  The Company used $20.0
million,  including $600 thousand of restricted  cash, to pay off the short term
loan  relating to the  acquisition  of the assets of the  Bridgeport  television
station,  with  the  balance  available  to  develop,  launch  and  promote  the
collectibles.comsm  website and the installation of an enterprise-wide  computer
system.

         During the three months  ended  September  30,  1999,  the Company used
approximately $2.1 million for operations.  The major component  of this net use
was  the loss of $790 thousand, which included non-cash items of a $495 thousand
decrease in net deferred tax liabilities, offset by $1.4 million in depreciation
and amortization.  In addition,  the Company used  approximately $1.1 million to
support a higher level of receivables from customers paying in installments, and
$1.9 million to carry  higher  inventory  levels,  primarily  jewelry  products.
Approximately  $600  thousand  was  provided  from  operations  in the  form  of
increased accounts payable and accrued expenses.

         The Company used  approximately  $6.1 million for investing  activities
primarily in connection  with the  installation  of its computer  system and the
launch of collectibles.comsm.

         Approximately  $23.7 million was provided to the Company from financing
activities  during the three months ended  September  30,  1999.  The  principal
source  was the  public  offering  of  5,828,000  shares of common  stock  which
provided $44.3 million in proceeds (net of underwriting  commissions)  offset by
the repayment of the $20.0 million  bridge loan incurred for the purchase of the
assets of the Bridgeport television station.

         Approximately  90% of the Company's  receipts are customer  credit card
charges,  most of which  are  collected  within  three  days of  shipment.  This
facilitates  cash flow since the Company usually pays its vendors within 30 days
and, as a result, the Company does not need a large amount of working capital to
support a rapid growth in revenues.

         The  acquisition  of  television   stations   impacts  the  results  of
operations as follows:

o         costs  of  carriage  decrease to the extent that the Company purchased
          time on these stations prior to acquisition;

o         costs related to station operations increase;

o         depreciation  and  amortization  significantly increase as a result of
          the acquisition of these stations;

o         interest  expense  increases  as a  result of the issuance of debt (if
          incurred);

o         infomercial income may increase; and

o         net revenues increase as a result of additional households.

         The Company intends to launch its new website,  collectibles.comsm,  in
October  1999.  Upon the launch of  collectibles.comsm,  the Company  intends to
discontinue   selling   products   through   shopathomeonline.com.   To  develop
collectibles.comsm, the Company has entered into agreements with Oracle, iXL and
other vendors.  Oracle will provide the internal  systems to manage order entry,
accounting,  human resources,  purchasing and receivables.  iXL will help create
the interface  between the website and the consumer.  It is anticipated that the
total cost of all of these  agreements,  with hardware,  will approximate  $16.0
million,  approximately $11.7 million of which has already been incurred.  After
collectibles.comsm  is operational,  working capital will be required to promote
and develop the website in order to generate sales.

         Additional financing may be necessary to continue the Company's growth.
The Indenture of Trust executed in connection with the Company's $75,000,000 11%
Senior  Secured  Notes Due 2005  permits  the Company to incur debt which may be
used for such future capital needs. In order to incur this debt the Company must
satisfy  certain conditions imposed by the Indenture. The Company  is  currently
negotiating a proposed  line of credit of up to $20.0  million to  be  available
for general corporate purposes.  Additionally, it is anticipated  that  the line
of credit may be  used  for  additional broadcast  property  acquisitions. There
can  be no assurance  that the line of credit will be  established or  that  the
Company will have funds available for its future needs.

         On August 5, 1999, the Federal Communications  Commission ("FCC") voted
to make certain significant  changes in the restrictions  involving the multiple
ownership of broadcast  stations.  At that time, the FCC voted to liberalize the
local  ownership  limits  on  television   ownership  and  to  relax  the  rules
prohibiting cross-ownership of radio and television stations in the same market.
Under  these new rules,  a company may own two  television  stations in the same
market so long as there are at least eight independent voices in the market, and
the two stations are not both among the top four stations in the market.

         Of the six television stations owned by the Company, each is located in
a market with more than eight  television  stations,  and none of the  Company's
stations is among the top four rated  stations in its market.  As a result,  any
owner of an existing  television  station in any of the Company's  markets could
acquire the Company's station in that market.

         The  Company  believes  that  this  rule  change  by the FCC  makes the
Company's  stations  more valuable  than when the stations  were  purchased.  On
August 12, 1999, the Company announced that it had retained  investment  bankers
to identify strategic  alternatives to maximize shareholder value, including the
possible sale of some or all of the Company's  major market  stations as well as
the sale of a significant equity ownership interest to a strategic partner.  The
Company stated that no decision had been made as to whether or not to pursue any
particular  alternative,  and there is a possibility  that no  transaction  will
result.

         If the Company  were to sell one or more of its stations as a result of
this  opportunity,  the  Company  would seek to use a portion  of the  resulting
proceeds to replace any lost carriage of the Company's  programming  through the
acquisition of other stations or by agreements with cable television  operators.
A potential  equity  investment by a strategic  partner could enhance or benefit
the Company's  broadcast,  Internet and electronic retailing  capabilities.  The
Indenture  under which the Notes are issued imposes  restrictions on the ability
of the  Company  to sell its  assets or to use the  proceeds  of such  sales for
general  corporate  purposes.  The Company  could use proceeds of such a sale to
defease the Notes in order to make the additional  proceeds  available for other
purposes.

Year 2000

         Computer  systems,   computer  software,  and  equipment  dependent  on
microprocessors  may cease to  function or work  incorrectly  when the year 2000
arrives.  The problem  affects  those  systems and computer  products  which are
programmed  to use a two digit code for the year,  and may read the code "00" as
1900 rather than 2000. To prevent  critical  failures of important  computers or
products,  this problem,  sometimes  referred to as the "Y2K"  problem,  must be
identified  and corrected.  Systems and equipment that will not experience  this
problem are generally referred to as "year 2000 compliant," or "Y2K compliant."

         The Company intends to become Y2K compliant through systems replacement
and believes  existing  capital budgets are adequate for any remaining  hardware
and software replacements.

         The Company is supported  by  redundant  systems from Sun, IBM and EMC.
All host systems are Y2K  compliant.  The  relocation  to Nashville  facilitated
compliance efforts by requiring the replacement of key network equipment.  Since
the move,  approximately  90% of local  area  network  application  servers  and
computers  have been  upgraded to Windows  NT. All Windows NT systems  have been
upgraded to insure Y2K compliance. Additionally, the Company's telephone system,
Aspect  software and computer server used in the Company's call center have been
upgraded and are compliant.  The Company's  telephone  voice response  system is
being remediated  through  replacement.  The Company's  financial system,  human
resources  system and other  management  systems  are being  replaced  by Oracle
applications that are Y2K compliant.

         One task of the year 2000 committee is to review businesses  outside of
the Company which have systems electronically linked to the Company. The Company
has identified  those vendors which warrant  further  examination  for potential
problems and has begun  contingency  planning.  The Company has provided many of
its vendors with Y2K compliant  software,  and management is not presently aware
of any material  problems in the year 2000 compliance plans of its major vendors
and service providers.

         The Company has  incurred  approximately  $8.8 million for new computer
hardware  and systems to date.  All of the primary  computer  systems  have been
replaced  either as part of the Y2K  compliance  program or to build a system to
support future  growth.  The total cost of system  replacements,  including both
hardware and software, is expected to be approximately $4.2 million, in addition
to prior expenditures.

         The worst case scenario for the Company  would be for critical  vendors
or service providers to have Y2K problems.  These critical vendors and suppliers
include bank card processors,  long distance telephone service providers and the
full-time satellite  transponder  provider.  Although these vendors have advised
the  Company  that  they  are in  compliance,  contingency  plans  will  include
identifying alternative vendors and providers.

         Despite the concern among the general  public with year 2000  problems,
management does not anticipate major interruptions.  The development and testing
of contingency plans should assure that no major interruptions occur. Management
believes its Y2K program is adequate to detect  compliance  problems in advance,
and that the necessary resources to remedy them are available.  The Y2K problem,
however,  has many  aspects and  potential  consequences,  some of which are not
reasonably  foreseeable.  Therefore,  there can be no assurance that  unforeseen
consequences will not occur.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         Market risk  represents  the risk of loss that may impact the financial
position,  results of  operations,  or cash flows of the  Company due to adverse
changes in  financial  market  prices,  including  interest  rate risk,  foreign
currency  exchange rate risk,  commodity  price risk, and other relevant  market
rate or price risks.

         The  Company is exposed to some  market risk  through  interest  rates,
related  to  its  investment  of  its  current  cash  and  cash  equivalents  of
approximately  $22.5 million as of September 30, 1999. These funds are generally
invested in highly liquid debt instruments with short-term  maturities.  As such
instruments  mature  and the funds are  reinvested,  the  Company  is exposed to
changes in market interest rates. This risk is not considered material,  and the
Company  manages such risk by continuing to evaluate the best  investment  rates
available for short-term high quality investments.

         The Company is not exposed to market risk  through  changes in interest
rate on its long-term indebtedness, because the debt is at a fixed rate.

         The Company  obtains,  on  consignment,  the vast  majority of products
which it sells  through its  programming,  and the prices of such  products  are
subject  to  changes  in  market   conditions.   These  products  are  purchased
domestically, and, consequently, there is no foreign currency exchange risk.

         The  Company  has  no  activities   related  to  derivative   financial
instruments or derivative commodity instruments.




<PAGE>


                          PART II -- OTHER INFORMATION



Item 1.          Legal Proceedings.
                 None


Item 2.          Changes In Securities.
                 None


Item 3.          Defaults Upon Senior Securities.
                 None


Item 4.          Submission Of Matters To A Vote Of Security Holders.
                 None


Item 6.          Reports On Form 8-K.

                 Exhibits

                 Exhibit 27     Financial Data Schedule (For SEC use only)




<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


/S/ Kent E. Lillie
Kent E. Lillie, President


Date:   10/29/99


/S/ Arthur Tek
Arthur Tek, Executive VP & Chief Financial Officer


Date:   10/29/99




<TABLE> <S> <C>

<ARTICLE>                                                5
<CIK>                                                0000810029
<NAME>                                           SHOP AT HOME, INC.
<MULTIPLIER>                                           1,000
<CURRENCY>                                          U.S. DOLLARS

<S>                                               <C>

<PERIOD-START>                                       JUL-1-1999
<PERIOD-END>                                        SEP-30-1999
<PERIOD-TYPE>                                           3-MOS
<FISCAL-YEAR-END>                                   JUN-30-2000
<EXCHANGE-RATE>                                          1
<CASH>                                                 27,416
<SECURITIES>                                           0
<RECEIVABLES>                                          10,487
<ALLOWANCES>                                            496
<INVENTORY>                                            9,103
<CURRENT-ASSETS>                                       49,015
<PP&E>                                                 42,233
<DEPRECIATION>                                         3,906
<TOTAL-ASSETS>                                        193,906
<CURRENT-LIABILITIES>                                  29,054
<BONDS>                                                75,830
<COMMON>                                                 76
                                  1,152
                                             0
<OTHER-SE>                                             87,794
<TOTAL-LIABILITY-AND-EQUITY>                          193,906
<SALES>                                                45,282
<TOTAL-REVENUES>                                       45,282
<CGS>                                                  28,448
<TOTAL-COSTS>                                          44,641
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                     2,280
<INCOME-PRETAX>                                       (1,305)
<INCOME-TAX>                                           (495)
<INCOME-CONTINUING>                                    (790)
<DISCONTINUED>                                          0
<EXTRAORDINARY>                                         0
<CHANGES>                                               0
<NET-INCOME>                                           (790)
<EPS-BASIC>                                          (0.03)
<EPS-DILUTED>                                          (0.03)



</TABLE>


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