SHOP AT HOME INC /TN/
10-K/A, 1999-08-17
CATALOG & MAIL-ORDER HOUSES
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                       SECURITIES AND EXCHANGE COMMISSION

                              Washington, DC 20549
                                   ----------

                                  FORM 10-K/A2
                                   (Mark One)

 [x] Annual report pursuant to section 13 or 15(d) of the Securities Exchange
                                   Act of 1934

                     For the fiscal year ended June 30, 1998

 [ ] Transition report pursuant to section 13 or 15(d) of the Securities
                              Exchange Act of 1934

                        For the transition period from to

                         Commission File number 0-25596


                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)

                              TENNESSEE 62-1282758
                  (State or other jurisdiction of (IRS Employer
              incorporation or organization) Identification Number)

                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                         Nashville, Tennessee 37230-5249
                    (Address of principal executive offices)

        Registrant's telephone number, including area code: (615)263-8000

        Securities registered pursuant to Section 12(b) of the Act: NONE

                    Securities registered pursuant to Section
                               12(g) of the Act:

                               Title of Each Class
                         COMMON STOCK, $.0025 par value

     Indicate by check mark whether the registrant (1) has filed all reports
 required to be filed by Section 13 or 15(d) for the Securities Exchange Act of
    1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports); and, (2) has been subject to such
                   filing requirements for the past 90 days.
                                    Yes x No


<PAGE>



Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]

Aggregate market value of the Common Stock held by non-affiliates of
the registrant on September 24,1998 was $44,553,001.

Number of shares of Common Stock outstanding as of September 24, 1998
was 23,249,417.

Documents Incorporated by Reference

The Registrant's definitive Proxy Statement in connection with the 1998
Annual Meeting of Shareholders which will be filed with the Securities and
Exchange Commission within 120 days after the end of the Registrant's fiscal
year ended June 30, 1998 is incorporated by reference in Part III of this Annual
Report on Form 10-K






<PAGE>


                               SHOP AT HOME, INC.
                                    FORM 10-K
                                     PART I

ITEM 1.  BUSINESS

The Company

        The  Company  sells and  distributes  consumer  products  through  live,
customer-interactive  retail sales programming that is transmitted via satellite
to cable television  systems,  television  broadcast stations and satellite dish
receivers   across  the   country.   Founded  in  1986,   the   Company  is  the
fastest-growing  competitor in the over $3.5 billion home shopping industry. The
Company  owns and  operates  five UHF  television  stations  located  in the San
Francisco,  Boston,  Houston,  Cleveland and Raleigh markets,  four of which are
among the top 13 television markets in the United States.

        The  Company's  programming  is  provided  to  its  owned  and  operated
television  stations as well as to a "network"  of over 130  independently-owned
television  stations and cable systems  throughout the country,  located in over
111 of the 210 television markets. The Company's  programming is viewable during
all or part of the day by approximately  68 million cable households  throughout
North America,  of which  approximately 6 million cable households  received the
programming  on  essentially  a  full-time  basis (20 or more hours per day) and
approximately 62 million cable households  received it on a part-time basis. For
households  that  received the  Company's  viewable  programming  on a part-time
basis, the average duration of viewable programming was 6.1 hours per day.

        The  Company  sells a variety of  consumer  products,  including  sports
collectibles  and  sports-related  products;  rare coins;  collectible  cutlery;
electronics;  jewelry; health and beauty, personal care, household and lifestyle
products; as well as other select merchandise and collectibles such as dolls and
figurines.  The Company  believes  that it occupies a unique market niche in the
home shopping  industry  because its product mix and marketing  strategy targets
men and  features  higher  price  point  products  with an  emphasis  on limited
availability merchandise such as sports memorabilia,  rare coins and collectible
knives  and  cutlery.  In June 1997 an  independent  study  commissioned  by the
Company performed by the Polk Company,  Denver, Colorado in June 1997 determined
that  approximately  55%  (as  comprared  to  48% a  national  average)  of  the
purchasers of the Company's products are male, and that approximately 57% of the
Company's  customers  have incomes above $45,000 as compared to the 44% national
average used in the study.  The Company's  average price per unit sold in fiscal
year 1998 was  approximately  $171. Based on a review of competitors'  published
reports,  the Company  believes its average price per unit sold is substantially
above the industry average.

        The Company plans to expand the distribution of its programming and will
seek to acquire additional  television broadcast stations. In September 1998, to
facilitate   its  growth,   the  Company  moved  its  operations  to  a  larger,
state-of-the-art  facility in Nashville,  Tennessee.  The new 74,000 square foot
facility provides the Company with additional studio space, more advanced studio
and broadcasting  equipment and  substantially  more call center  capacity.  The
Company  believes that its new facility will further  enhance growth by enabling
the Company to reach new market segments through digital programming,  increased
product  diversity  and by improved  processing  of  customer  calls and product
orders.

        The  Company  plans to spend  approximately  $4 million  to install  new
equipment to increase the power and quality of the broadcast  signals at the San
Francisco and Raleigh  stations.  The Company expects the increase in power, the
quality of the signal and the implementation of "must carry" to further increase
the number of cable households reached.

        The Company is  incorporated  in Tennessee  and its  principal  place of
business  and  executive  offices are located at 5388  Hickory  Hollow  Parkway,
Antioch, Tennessee 37013, and its telephone number is (615) 263-8000.

Industry Overview

        Home Shopping.  Home shopping  involves the sale of merchandise  through
dedicated  television channels and blocks of television  programming which reach
consumers via broadcast television, cable television or satellite dish. The home
shopping industry has experienced  strong growth since its inception in 1982 and
aggregate  revenues for the industry have grown steadily from  approximately  $4
million in 1983 to over $3.5 billion in 1997,  representing  an approximate  62%
compounded  annual  growth  rate.  Today,  the  industry  is  dominated  by  two
competitors: the Home Shopping Network and the QVC Network, whose combined sales
represented approximately 94% of the industry's 1997 revenues.

        U.S. Television Industry/UHF Television.  All television stations in the
United  States are grouped by Nielsen (a national  audience  measuring  service)
into approximately 210 generally  recognized  television markets that are ranked
in size according to various  formulae based upon actual or potential  audience.
Each  designated  market  area under  these  rankings  ("DMA")  is an  exclusive
geographic area  consisting of all counties in which the home-market  commercial
stations receive the greatest percentage of total viewing hours.

         Television  station  ownership  allows the Company to take advantage of
the "must carry" rules of the Federal  Communications  Commission  ("FCC") under
the  Communications  Act of 1934, as amended ("the Act").  Generally,  the "must
carry"  rules  require  most cable  systems  (with the  exception  of some small
systems) to set aside up to one-third of their  channels to carry the  broadcast
signals  of  local,  full  power  television  stations,  including  those  which
broadcast predominantly home shopping programming. These signals must be carried
on a continuous,  uninterrupted  basis and must be placed in the same  numerical
channel  position as when  broadcast  over-the-air,  or on a mutually  agreeable
channel.

        In April  1997,  the United  States  Supreme  Court  rendered a decision
upholding  these "must carry"  provisions.  This  decision has had the effect of
increasing  the potential  value of broadcast  stations since they now have some
assurance  of  coverage in the cable  markets  served in their  broadcast  area,
referred to as the ADI (Area of Dominant Influence).

Business Strategy

        The Company's business objective is to increase revenue and cash flow by
implementing the following strategy:

o        Increase distribution through the acquisition  of television  broadcast
     stations and affiliate carriage agreements.  The Company  plans to continue
     to  increase  the  number of  television  viewers  of  its  programming  by
     acquiring  broadcast  television stations in major markets. By September30,
     1998, the Company will complete its upgrade to the  broadcasting  equipment
     in the San Francisco and Raleigh stations in order to expand each station's
     broadcast  coverage.  By  owning  and operating stations in select markets,
     the  Company  can  broadcast  full  time  programming  in those markets and
     thereby  increase  brand  awareness  and  reach  more market  segments.  In
     addition, owning stations in select markets enables the Company to increase
     its  viewership  by  exercising  "must  carry"  rights  with  cable  system
     operators  in  those  markets.  The  Company  also  plans  to  increase its
     programming  distribution through additional carriage agreements with cable
     systems and broadcast television stations owned by third parties.

o        Increase revenue per household reached. The  Company intends to improve
     its   average   revenue  per  household  reached by broadening the types of
     products  it  offers,  obtaining  more  attractive hours of programming and
     enhancing  customer  service.  The  Company's  new  facility  in  Nashville
     provides, among other things, additional studio and programming capability.
     In  addition, the  new  facility  substantially  improves  picture  quality
     through the  utilization of  high quality  digital  equipment.  The Company
     intends  to  leverage these  additional  operating  capabilities  to  reach
     broader market segments by offering more diverse  products and programming.
     The  Company   believes  that  it  can better  utilize its daytime hours by
     selectively  offering  more  programming  dedicated  to  women  and women's
     products.  For example,  one of the studios in  the new facility contains a
     working kitchen that can  be  used to air cooking programs and sell kitchen
     products.  Moreover, the  new  facility  contains  more  than  one  studio,
     enabling  the  Company  to  cast  different programming simultaneously into
     different markets.

o    Continue to offer high  quality,  differentiated  product  mix. The Company
     plans to continue to implement a strategy of selling niche products such as
     sports  memorabilia,  rare coins and other  collectibles  that the  Company
     believes are not readily  available  through other television home shopping
     and retail competitors. The Company believes that its emphasis on targeting
     male  customers and selling  higher priced point  merchandise  enhances the
     Company's  ability to attract  carriage from cable  systems and  television
     broadcasters that value the Company's unique market niche and the appealing
     demographics of its customer base.

o    Utilize  expanded  call center  capacity.  The new  facility  in  Nashville
     contains an expanded call center and the Company will, for the  foreseeable
     future,  maintain a call  center in  Knoxville.  This  additional  capacity
     enables  the  Company to  process a greater  volume of  customer  calls and
     provide  enhanced  customer  services.  The Company  believes  that revenue
     growth in recent  years has been  constrained  by its  limited  capacity to
     process customer calls and orders.

o    Continue to improve margins. The Company plans to improve profit margins by
     taking  advantage  of its  purchasing  power to negotiate  lower  wholesale
     prices with its  vendors,  and  spreading  its fixed  costs over  increased
     households served.

o    Continue to minimize inventory risk and costs. The Company will continue to
     utilize drop shipping  arrangements  and a just-in-time  inventory  policy.
     This strategy permits the Company to operate without incurring  significant
     working  capital  costs  associated  with  the  warehousing,  distributing,
     financing and managing of inventory.

o    Leverage  customer  database.  The Company has a database of the purchasing
     habits of its approximately 1.3 million  customers,  nearly 525,000 of whom
     have  ordered a product  within the last 18  months.  This  database  is an
     invaluable   information   tool  for   evaluating   historical   purchasing
     preferences,  enabling management to refine its merchandising decisions and
     maximize viewer interest and sales.

o    Develop strategic revenue sources. The Company believes that it has several
     potential  opportunities  to  establish  complementary  sources of revenue,
     including: (i) expansion of its Internet site as another avenue for product
     sales; (ii) establishment of direct mail and package insert programs; (iii)
     increase sale of broadcast time, on the Company's stations, to producers of
     infomercials;  (iv) introduction, in the Company's programming, of periodic
     paid  commercial  advertising;  and,  (v)  introduction  to  the  Company's
     customers of an outbound  telemarketing  program.  The  database  will be a
     valuable tool in the development of several of these opportunities.

Recent Developments

        On  March  27,  1998,  SAH  Acquisition  Corporation  II ("SAH  II"),  a
Tennessee corporation and a wholly-owned subsidiary of the Company, acquired the
assets and  broadcast  licenses  of  Television  Station  KCNS,  San  Francisco,
California;  WRAY,  Wilson,  North Carolina (Raleigh market);  and WOAC, Canton,
Ohio  (Cleveland  market).  The  Stations  were  purchased  pursuant to an Asset
Purchase Agreement, dated September 23, 1997, by and between Global Broadcasting
Systems, Inc. and its affiliate ("Global"), and SAH II, as purchaser.

        Global was subject to proceedings  (the "Bankruptcy  Proceeding")  under
Chapter 11 of Title 11 of the United States Code in the United States Bankruptcy
Court for the Southern District of New York. Under the Asset Purchase Agreement,
SAH II agreed to acquire  two  broadcast  television  stations  owned by Global,
being  KCNS and  WRAY,  and SAH II also  agreed to  assume  the legal  right and
obligation  of Global  under an  executory  purchase  contract  (the  "Executory
Contract") to acquire WOAC. An order of the Bankruptcy  Court approved the Asset
Purchase Agreement on November 20, 1997. The total purchase price paid by SAH II
to Global in  connection  with the  acquisition  was  $52,350,000  (the  "Global
Purchase Price").

        In connection  with the  assignment of the  Executory  Contract,  SAH II
purchased  WOAC for a total  purchase  price of  $23,500,000.  SAH II received a
credit for an escrow deposit previously paid by Global to the sellers of WOAC in
the amount of $2,350,000  and made a cash payment of  $21,150,000 at the closing
of the purchase of WOAC.

        As a part of the transaction,  Global also agreed to assign an executory
contract to SAH II giving it the right to acquire television station WPMC in the
Knoxville,  Tennessee market. The Company subsequently sold the right to acquire
WPMC to an unaffiliated  entity resulting in a one time gain of $900,000,  which
is included in Other Income, and other considerations.

        Funds  for the  acquisition  of the  stations  were  obtained  from  the
proceeds  of the  sale  by the  Company  of  11,500,000  shares  (including  the
underwriter's  over-allotment  of 1.5 million  shares) of its Common Stock,  par
value $.0025 per share, at a price of $3.50 per share,  for total gross proceeds
of $40,250,000;  and the issuance by the Company of its 11% Senior Secured Notes
due 2005, for total gross proceeds of $75,000,000.

         The  Company   has   successfully   completed   two   agreements   with
Telecommunications,  Inc.  ("TCI"),  the first of which  added  approximately  4
million households with the potential to increase to 10 million cable households
on a  part-time  basis.  The second  agreement  gives the  Company  the right to
solicit and negotiate with each of the individual cable systems in TCI's network
of over 12 million  cable  households.  To date,  the Company has not signed any
households under this second agreement.

         A  priority  for the  Company  over the past  four  years  has been the
attainment of higher gross margins. Internal programs focused on improved buying
techniques,  stronger vendor partnerships,  and a more favorable merchandise mix
have  enabled  the Company to improve its gross  margin  percentage  to 41.4% in
fiscal 1998, from 41.0% and 39.7% in fiscal 1997, and 1996 respectively.

         The  Company  was  transacting   business  on  July  1,  1997,  on  its
interactive   Internet   Website,   and   now   operates   under   the   URL  of
www.shopathomeonline.com.  Given that a  significant  portion  of the  Company's
revenues are derived from the sale of  collectible  merchandise,  especially  to
male consumers  (who are primary users of personal  computers and the Internet),
the Company sees this as an  opportunity to extend and promote its products to a
completely new audience who cannot currently view the Company's programming,  as
well  as  an  opportunity  to   cross-promote   this  site  through  its  normal
programming.  Although only a modest contribution was made by the Website during
fiscal 1998, it does  represent the first step in a natural  market  progression
from the main mode of  traditional TV and the Company  anticipates  that it will
play an ever-increasing role in its future growth.

        Distribution  of  Programming.  The Company's  programming is carried by
television  stations owned by the Company, by television stations with which the
Company has entered into agreements to purchase  broadcast time, by the carriage
of those  television  broadcasts  by cable  television  systems  under the "must
carry" or retransmission  consent  provisions of federal law, by direct carriage
on cable television systems under agreements with cable system operators, and by
the direct  reception of the Company  satellite  transmission by individuals who
own satellite downlink equipment.

        Prior to 1993,  the  Company's  programming  was  primarily  received by
individuals  who owned  satellite  television  dishes.  Commencing in 1993,  the
Company  began  to  distribute  its  programming  through  broadcast  television
stations  and cable  television.  The Company is party to  numerous  affiliation
agreements  with cable  television  systems and time  purchase  agreements  with
broadcast  television  stations  pursuant to which agreements its programming is
carried.  In 1995 the Company  acquired two independent full power UHF broadcast
television  stations.  In March 1998, the Company acquired three additional full
power UHF broadcast television stations.

        Currently,  the  programming of the Company is viewable  during all or a
part of each day by approximately  68 million cable households  throughout North
America,  of  which  approximately  6  million  cable  households  received  the
programming  on  essentially  a  full-time  basis (20 or more hours per day) and
approximately 62 million cable households  received it on a part-time basis. For
households  that received the Company's  programming on a part-time  basis,  the
average  duration of viewable  programming per day is  approximately  6.1 hours,
most of which is between  the hours of  midnight  and 7:00 a.m.  Currently,  the
Company  estimates its programming is carried in  approximately  15 million Full
Time Equivalent ("FTE") Cable Households.  The Company's  full-time  programming
consists primarily of viewers in the San Francisco,  Boston, Houston, Cleveland,
Raleigh-Durham and Nashville markets.

        The following table sets forth certain  information  with respect to the
Company's  programming  distribution to television  cable households at June 30,
1998:

         Number of Hours of Programming Available to Households per Day


               0 to 3     3+ to 6      6+ to 9    9+ to 12     Over 12   Total
Number of
Households
  (in Millions) 11.2       39.0          8.1        2.5          7.4      68.2

        Programming  Origination.  The Company's  programming is originated from
the Company's studios and transmitted by means of the Company's satellite uplink
facilities  to  transponders  leased or  subleased  by the  Company on  domestic
communications  satellites.  The satellites  retransmit the signal received from
the Company to (i) satellite dish receivers,  (ii) affiliated  cable  television
systems,  and (iii) broadcast  television stations located throughout the United
States and parts of Canada and Mexico.

        The  Company's   programming   is   transmitted   via  Telstar  402R,  a
non-preemptible  satellite transponder,  under a Services Agreement with B&P The
SpaceConnection,   Inc.,  expiring  in  2006.  The  Services  Agreement  may  be
terminated by B&P The  SpaceConnection  upon the occurrence of certain  defaults
specified therein.

        Owned and Operated  Stations.  The  following  table sets forth  certain
information  regarding  each of the  broadcast  stations  that are  owned by the
Company (through its Subsidiaries):
<TABLE>
<CAPTION>

                                                     Rank of                                        Company Cable
  Call Sign                                            DMA         Television          Cable          Households
                 Channel             DMA             Market        Households       Households           (2)
                                                                      (1)               (1)
<S>              <C>          <C>                   <C>            <C>               <C>             <C>
KCNS               38           San Francisco           5              2,278,480        1,620,000         1,229,000
WMFP               62              Boston               6              2,150,110        1,664,610         1,400,000
KZJL               61              Houston             11              1,595,350          894,120           675,000
WOAC               67             Cleveland            13              1,461,410        1,000,800           384,000
WRAY               30          Raleigh-Durham          29                814,730          504,600           328,000
</TABLE>

(1)      Total  number  of  television and cable households in the DMA market in
         1997 according to Nielsen Media Research.
(2)      Estimated number of cable households in which the Company's programming
         is  viewable  prior  to  the  planned  upgrades  of the stations in San
         Francisco and Raleigh.

        KCNS. Acquired in March 1998, KCNS is a full-power  broadcast television
station  broadcasting on Channel 38 that began broadcast operations in 1986. The
station is licensed  to San  Francisco,  California.  The station is licensed to
transmit  with an  effective  radiated  power of 5,000  kilowatts;  however,  it
presently  operates below that level due to equipment  limitations.  The Company
has  purchased  new  equipment  for the station in order to allow the station to
broadcast at its maximum  authorized power. It is expected that the station will
be operating at full power before  September 30, 1998.  The FCC license for KCNS
expires in December 1998,  subject to the Company's right to apply for a renewal
of the license.

        WMFP.  In  February  1995,  the  Company  acquired  its first  broadcast
television  station,  WMFP, Channel 62, licensed to Lawrence,  Massachusetts and
serving the greater Boston area. The station broadcasts at maximum FCC allowable
power  from  atop  a  35  floor  building  in  downtown  Boston.  The  Company's
programming  runs on the station for the  majority of each  broadcast  day.  The
purchase  price of WMFP was $7.0  million.  The FCC license for WMFP  expires in
April  1999,  subject  to the  Company's  right to apply  for a  renewal  of the
license.

        KZJL. In fiscal year 1995,  the Company also acquired a 49% interest and
an option to acquire the  remaining  51% of broadcast  television  station KZJL,
Channel 61,  licensed to  Houston,  Texas.  On  September  5, 1996,  the Company
acquired the remaining 51%  interest.  The station  signed on the air on June 3,
1995 and broadcasts from a 1,500 foot tower.  The Company's  programming runs on
the station for the majority of each  broadcast day. The purchase price for KZJL
was $3.9 million and the Company incurred capital  expenditures of approximately
$2.2 million in  connection  with  upgrades to the station.  The FCC license for
KZJL has recently been renewed and expires in August 2006.

        WOAC. Acquired in March 1998, WOAC is a full-power  broadcast television
station on Channel 67 that began  operations in 1982. The station is licensed to
Canton,  Ohio, which is located inside the Cleveland DMA. The station  currently
operates from a transmitter facility with an effective power of 5,000 kilowatts.
The FCC license for WOAC expires in October 2005, subject to the Company's right
to apply for a renewal of the license.

        WRAY. Acquired in March 1998, WRAY is a full-power  broadcast television
station  broadcasting on Channel 30 that began broadcast operations in 1995. The
station is  licensed  to Wilson,  North  Carolina,  which is located  inside the
Raleigh-Durham  DMA. The station  currently  operates pursuant to a construction
permit  issued  by the FCC and is  authorized  to  transmit  at a power of 1,820
kilowatts. The station,  however, has been unable to achieve that power with its
current equipment and is operating currently under a special temporary authority
issued by the FCC at 1,230 kilowatts,  which special temporary authority expires
on February 25, 1999. The Company has purchased new equipment for the station in
order to allow the station to  broadcast  at its  maximum  authorized  power.  A
request  to  return  to full  power  status  will be filed  upon  completion  of
equipment  upgrades.  The Company believes that the special temporary  authority
can be  continued as long as necessary to  accomplish  the  improvements  to the
station and that the company will obtain issuance of the full power license from
the FCC. It is expected  that the station will be operating at full power before
September 30, 1998.

        Affiliations.  In 1993,  the  Company  commenced  efforts to build cable
distribution  for its  programming.  Since  that  time,  the  Company  has  been
successful  in  significantly   increasing  its  distribution  and  in  building
relationships with affiliated television stations and certain owners of multiple
cable  systems.  The  Company's  programming  is now  viewed  in more  than  111
television markets, including all of the country's top ten DMAs.

        The Company's  affiliation  agreements typically have a term of one year
and can be  canceled  upon a thirty day notice by either  party.  The  Company's
experience has been that most of the  affiliation  agreements are renewed beyond
their  original  terms.  The time  purchased  under these  agreements is usually
preemptible,  and the  Company  generally  pays a fixed  rate for the  hours its
programming is actually carried.  In the event that the Company is not operating
profitably in a market under a carriage  agreement,  the Company will  generally
renegotiate the carriage rate or terminate or not renew the agreement.

Products and Customers

        Products  and  Merchandise.  The  Company  offers a variety of  consumer
products including jewelry, gemstones, sports cards and memorabilia, plush toys,
rare coins and currency,  collectible  knives and swords,  electronics,  fitness
equipment,  health and beauty products,  and home-related items. The Company was
able to capitalize on the growing collectors' demand for plush toys. The Company
seeks to offer high quality products that are not readily  available through its
competitors.  From time to time,  the  Company  also offers  exceptional  values
consisting of close-out  merchandise from  selected  vendors. Three vendors were
each in excess of 10% of the  Company's  purchases  in  fiscal  1998.  A cutlery
vendor was approximately  13% and two sports vendors were  approximately 12% and
11%,  respectively.  The Company believes it could find replacement  vendors for
the products sold by these vendors without a material impact on the Company.

        The Company buys from  numerous  vendors and believes its  relationships
with most of its vendors are excellent. Certain products sold by the Company are
available through multiple suppliers.  The Company also acquires unique products
from a select group of vendors  (some of whom are  shareholders  of the Company)
and  believes  it will be able to  continue  to  identify  sources of  specialty
products.  The Company believes offering unique products helps differentiate the
Company from its competitors.

        The Company's  programs use a show host approach whereby  information is
conveyed about the products with a  demonstration  of the use of the products to
the television audience.  The viewer may purchase any product the Company offers
at any time after such  product's  offering,  subject  to  availability.  Thus a
viewer is not  limited to  purchasing  a product  only  during  that  particular
product's air time. The Company  continually  monitors product sales and revises
its product  offerings  in an effort to  maintain a  productive  and  profitable
product mix. The Company is continuously  evaluating new products and vendors as
it seeks to broaden its merchandise selection.

        The following  table sets forth certain  information  about the types of
products sold by the Company during the year ended June 30, 1998:


                                                           Percentage
                                                             of Net
     Type of Product                                         Sales

     Sports Products                                            25.2%
     Plush Toys                                                 20.9
     Collectible Cutlery                                        13.2
     Jewelry and Gemstones                                      12.8
     Coins and Currency                                         11.7
     Electronics                                                11.3
     Health and Beauty Products                                  1.9
     Other Items                                                 3.0
                                                     --------------------
     Total                                                     100.0%


        Presentation of Merchandise and  Programming.  The Company segments most
of its programming into product or theme categories.  The Company has the studio
and broadcasting  capability to produce multiple live shows  simultaneously  and
occasionally  provides  multiple  broadcasts  (two or more) to differing  viewer
groups  during peak  viewing  times.  In the past,  the Company has provided one
full-time live  broadcast on  transponder  402R and part-time  live,  taped,  or
simulcast  broadcasts on two satellite  transponders  leased from ESPN.  The new
Nashville  facility allows the Company to broadcast an analog and digital signal
to 402R on the same spectrum, providing specific products to specific television
markets.

        The Company  seeks to  differentiate  itself from other  televised  home
shopping  programmers by utilizing an informal,  personal style of  presentation
and by offering  certain  unique and  high-end  types of  products  with a heavy
emphasis  on sports and sports  related  products.  The  Company's  sale of rare
coins,  collectible  sports  items,  and  other  limited-availability   products
provides its viewers  with  alternatives  to the products  offered on other home
shopping  channels.   Specialized   products  are  presented  and  described  by
knowledgeable  on-air hosts.  The Company  believes  that  continued use of such
"niche" programming is important to the future growth of the Company.

        Customer  Characteristics.   In  June  1997,  the  Company  obtained  an
independent  study of the Company's  customer base. The  independent  consultant
that performed the study compared approximately 7,000 of the Company's customers
to a  national  database.  The study  indicated  that  approximately  55% of the
purchasers of the Company's products are male. In addition,  the study indicated
that approximately 57% of the Company's  customers have incomes above $45,000 as
compared  to 44% in the  national  database.  The study  also  indicated  that a
significant  percentage of customers of the Company are in the 45-54 age bracket
(28% as compared to 20%, nationally).

        Repeat  Customers.  The Company places an emphasis on the development of
customers  who  make  multiple  purchases  from the  Company.  The  Company  has
developed its "Elite Customer  Program" for persons who have purchased more than
$10,000 of merchandise in the prior 12 months and provides  certain  benefits to
these persons under the program.  These  benefits  include  special  coupons and
offers and priority  access to the Company's  call center for placing orders and
customer service.
        The Company  estimates that since July 1, 1997, a total of approximately
329,000  persons have made purchases from the Company.  This number derived from
the  Company's  customer  data  base,  shows  that  approximately  35% have made
purchases on more than one occasion.

Returns of Products and Merchandise

        The Company  generally offers its customers a full refund on merchandise
returned within 30 days of the date of purchase.  During the year ended June 30,
1998, these returns were 22.0% of total revenues, compared to 22.1% for the year
ended June 30, 1997 and 20.0% for 1996. The Company believes, based on review of
competitors  published  reports,  that its return percentage  compares favorably
with those of its competitors in the industry.

        Customer  Relations.  As of June 30, 1998, the Company maintained a call
center and customer service  operations in Knoxville,  Tennessee.  During August
1998, temporary call center operations were established in Nashville, Tennessee.
On September 8, 1998,  the Company began  broadcasting  from  Nashville and soon
thereafter,  primary  call  center  operations  moved  into  the  new  Nashville
facility.  The  Knoxville  call center will continue to operate as a remote call
center for an indeterminable  time.  Customers can place orders with the Company
24 hours a day,  seven  days a week,  over  the  Internet  or via the  Company's
toll-free   number  (800)  366-4010.   The  Company  uses  both  customer  sales
representatives  and an automated  touch-tone ordering system to accept customer
orders. A majority of the Company's  customers pay for their purchases by credit
card,  and the Company also  accepts  payment by money  order,  personal  check,
certified  check,  debit cards and wire  transfers.  The  Company  has  recently
developed and implemented an in-house  training  program designed to improve the
productivity,  proficiency  and product  knowledge of the Company's  call center
operators.

        The Company ships  customer  orders as promptly as possible after taking
the order,  primarily by UPS, Federal Express, or parcel post. The Company ships
either from its warehouse facility or through selected vendors with which it has
"drop  ship"  agreements.   The  Company  maintains  its  own  customer  service
department to address customer inquiries about ship dates,  product, and billing
information.

        Mechanical,  electronic,  and other items may be covered by manufacturer
warranties;  however,  the Company does not offer  additional  warranties on the
products it sells.  The Company  strives to  continuously  improve its  customer
service and utilizes  outside  agencies to conduct  objective  comparisons  with
other TV home  shopping  competitors.  Additionally,  the  Company  periodically
surveys and  researches  its  customers  to solicit  ideas for better  products,
programming, and service.

        From time to time the Company conducts  promotional  campaigns to launch
new shows or  products,  increase  the  Company's  revenue  per  household,  and
introduce new viewers to its programming. The Company utilizes a number of media
for these  promotions,  including on-air  promotion,  package  stuffers,  direct
response mailers and cable commercials.

        Collector's  Edge.  In March 1997,  Collector's  Edge was organized as a
wholly-owned  subsidiary of the Company.  Collector's  Edge sells sports trading
cards,  primarily  football  cards,  and its principal  assets are licenses from
National  Football  League  Properties,  Inc.  ("NFL  Properties")  and National
Football League Players,  Incorporated ("NFL Players").  Collector's Edge is one
of seven  companies that are known by the Company to have  licensing  agreements
with NFL Properties and NFL Players to produce and sell football  trading cards.
Collector's  Edge  specializes  in the  production  of these cards using plastic
rather  than normal  paper  stock.  Collector's  Edge  acquired  the assets of a
business that  previously  held the NFL licensing  agreements and produced these
cards for a period of four years. For the year ended June 1998, Collector's Edge
had net sales of approximately $5.3 million,  excluding $0.6 million in over the
air sales of Collector's Edge product by Shop At Home.


        The licensing  agreement with NFL Properties gives  Collector's Edge the
right to use the logos and trademarks of NFL teams on its trading cards, and the
current  agreement  expires on March 31, 1999. The licensing  agreement with NFL
Players gives Collector's Edge the right to use the likenesses of NFL players on
its trading cards, and the current agreement expires on February 28, 1999. While
Collector's Edge has no reason to believe that the licensing agreements will not
be renewed,  such renewals are not assured.  The failure of NFL Players to renew
its license  agreement  would  effectively  terminate the  Company's  ability to
manufacture  and sell football  trading cards.  The failure of NFL Properties to
renew its license  agreement would terminate the ability of Collector's  Edge to
use NFL logos and trademarks, but not the use of player likenesses,  which could
have an adverse  effect on its business but would not  terminate  its ability to
produce football trading cards.

        Collector's   Edge  produces   football  cards   generally   during  the
professional football season (September to February),  but it sells the cards on
a year-round basis.  Collector's Edge has permitted  purchasers to return unsold
trading  cards for full credit upon  notice from  Collector's  Edge that it will
accept the return,  which notice is typically  given.  Collector's Edge recently
changed its return policy  wherein it limits the amount of product  eligible for
return.

Competition

        The  television  home  shopping  industry is highly  competitive  and is
dominated by two companies,  The Home Shopping Network and the QVC Network.  The
Company's  programming  competes  directly with Home Shopping  Network,  QVC, or
other home  shopping  networks  in almost  all of the  Company's  markets.  Home
Shopping  Network  and  QVC  are   well-established   and  significantly  better
capitalized than the Company, and each reaches a significantly larger percentage
of U.S. television households.  The Company is at a competitive  disadvantage in
attracting  viewers  for a  number  of  reasons,  including  the  fact  that the
Company's programming is often not carried by cable systems on a full-time basis
and the Company may have less  desirable  television  channel  position on cable
systems.  The Company expects the home shopping industry to continue to grow and
expects increased  competition for viewers,  personnel,  and television  station
carriage  from  present  competitors,  as well as new  entries  into the market.
However,  the Company believes there are substantial  barriers to entry into its
business,  including  limited ability to obtain  distribution  for  programming.
Several  significant  new  companies  that  announced  or  launched  competitive
services during the last few years were largely  unsuccessful  including  Global
Shopping Network, Outlet Mall Network and Hollywood Showcase.

        The  Company  believes  that  there is substantial  value in its 12 year
operating history  and  the fact that it is one of only four broadly distributed
electronic retailers in the U.S.

        As a seller of merchandise at retail,  the Company competes for consumer
expenditures  with  other  types of  retail  businesses,  including  department,
discount,  warehouse,  jewelry and specialty stores,  mail order companies,  and
catalogue companies and other direct sellers.

Employees

        The Company had approximately 400 employees as of June 30, 1998, most of
whom are full-time employees.  Of its employees,  approximately 260 are involved
in sales and  approximately  140 are  involved  in  administration.  The Company
believes its  relationship  with its employees is good.  Presently no collective
bargaining agreements exist between the Company and its employees.

Technology

        The  Company  has  completed  the  construction  of  its  new  Nashville
television   studios   and   technical   facilities.   These   studios   include
vastly-improved  lighting,  sets and  camera  equipment  which  provide a better
picture on the network. The video systems include SDI (Serial Digital Interface)
processing throughout the facility,  digital video recorders (tape and disc) and
state-of-the-art  monitoring. Four new satellite uplink transmission systems are
included in the technical  equipment.  Vertex 9.3-meter uplink dishes are fed by
MCL 9000  transmitters  providing  powerful  clear  programming to the Company's
affiliates.  These are configured in a way which provides maximum redundancy for
the primary  network  channel (any of four  transmitters  feeding  either of two
dishes) while permitting secondary program feeds for other uses. Other redundant
systems  are  provided  throughout  the studios to ensure  reliable  programming
continuity.  These include electric power generators and a UPS  (Uninterruptable
Power Source) for all television,  phone and computer systems.  Two 500-kilowatt
generators  provide backup power for technical and office systems  respectively.
If the technical  systems  generator  should fail, the office systems  generator
will provide the necessary backup power. This redundancy ensures that power will
be available for the primary network program in even the most severe emergency.

        The  Company  has  made  significant  technological  improvements  which
include a conversion to a Microsoft Windows NT network operating system, and the
installation  of two IBM RS6000s which utilize the IBM HACMP (High  Availability
Clustered Multi Processor) system for redundancy.  Additionally, the Company has
installed disc systems that are fully mirrored,  thereby providing higher levels
of reliability  and redundancy.  The Company  utilizes  web-enabled  software to
produce an intranet  site for internal  communications;  and, the Internet  site
(shopathomeonline.com) provides additional avenues of shopping for the Company's
customers. The Company utilizes computer/telephony  integration (CTI) to provide
screen-pops for order entry and customer service operators.

        The Company's operations, including customer ordering, inventory control
and credit card processing,  are fully automated,  with real-time authorizations
at the point of order.  Many of the Company's vendors are connected on-line with
the Company  through an  electronic  data  interchange  program  ("EDI"),  which
embraces the Company's strategy of having products drop-shipped by vendors where
possible.  The Company also uses a network of desktop  computers  with intranet,
word  processing,  spreadsheet,  and  similar  capabilities.  These  systems are
considered  adequate  for at least the next  year,  with  normal  and  customary
additions and upgrades.

        In January 1997,  the Company  completed the  installation  of an Aspect
call center  telephone  system,  which  increased the Company's  ability to meet
higher sales volumes while  reducing  operator and telephone  costs.  The system
integrates  the Company's  database  with  universal  caller ID  capability  and
reduces  the  time  necessary  to  process  calls.  In July  1996,  the  Company
instituted a new credit card processing  system,  which provides  instant credit
card  verification at the time of sale. These  improvements were consistent with
management's  goal to invest in current  technology to reduce certain costs that
support sales.

ITEM 2.  PROPERTIES

        Until  September  8,  1998 the  Company's  business  offices,  broadcast
studios,  inbound  call  center,  and  fulfillment  operations  were  located in
Knoxville,  Tennessee, where the Company leases approximately 17,000 square feet
of space from a corporation  controlled  by a director.  The Company also leased
approximately  5,000 square feet of  additional  warehouse  space in  Knoxville.
Prior to August 1997,  the Company  leased  office space in Atlanta,  Georgia to
house  its  investor  and  affiliate  relations  departments.  The  Company  now
maintains its corporate, broadcast and other operations in Nashville, Tennessee.

        On September 8, 1998, the Company relocated most of its offices, studios
and  departments  and became fully  operational  in its new facility  located in
Nashville, Tennessee. The facility was initially acquired by a limited liability
company (the "Initial Purchaser"),  organized at the request of the Company, for
a total  purchase  price of  approximately  $4 million.  The  Initial  Purchaser
entered  into a loan  transaction  with a  commercial  bank under which it could
borrow up to $6.4 million to be used for the payment of the  purchase  price and
to be drawn as needed to be applied to renovations of the facility. The loan was
secured by a mortgage  deed of trust on the  facility,  by the  guaranty  of the
Company,  and the personal  guaranty of J.D.  Clinton,  Chairman of the Company.
Upon  completion,  the facility has  approximately  74,000 square feet of usable
space and has been renovated to the specifications of the Company.  On March 27,
1998,  the  Company  acquired  the  facility  for  a  total  purchase  price  of
approximately $4 million, made up of the price paid by the Initial Purchaser for
the facility. The Initial Purchaser was owned by two individuals who are related
to the Chairman of the Company. In addition to the initial purchase price of the
facility of approximately $4 million,  the Company plans to invest approximately
$11 million to complete the facility.

        The  Company,  through  its  subsidiaries,  leases  space to  house  the
transmitters for WMFP in Boston, KZJL in Houston, KCNS in San Francisco, WRAY in
Raleigh-Durham  and WOAC in Cleveland.  In addition,  Collector's  Edge leases a
10,000 square foot facility in Denver which it uses for offices,  production and
warehousing.

ITEM 3.  LEGAL PROCEEDINGS

        The Company is  occasionally  a party to  litigation  arising out of the
conduct of its business.

        In May 1997, Signature  Financial/Marketing,  Inc. ("Signature") filed a
Complaint for Declaratory  Judgment in the U.S.  District Court for the Northern
District of Illinois  seeking a judgment of non-violation of the Lanham Act (the
federal  law  governing  trademarks)  with  respect  to  Signature's  use of the
designation  "SHOP AT HOME" in connection  with the promotion and sale of goods.
The case was  precipitated  by letters from the Company to  Signature  asserting
that  the use of the  "SHOP  AT  HOME"  mark by  Signature  in  connection  with
catalogue  sales and sales on the Internet  infringed on the Company's  right to
that designation and created  confusion in the  marketplace.  In response to the
filing of the declaratory  judgment action,  the Company has filed an answer and
counterclaim  alleging  that  the use of the name  "SHOP  AT HOME" by  Signature
infringes  on the  trademark  of the Company  and  requesting  compensatory  and
injunctive  relief.  Signature has filed an amendment to its original  complaint
alleging  that the use of the name by the Company  infringes on the trademark of
Signature and  requesting  compensatory  and injunctive  relief.  Counsel to the
Company  has  indicated  that based upon its initial  review of the matter,  the
likelihood of Signature  preventing  the Company from using the  designation  of
"SHOP AT HOME" for its television programming or of Signature recovering damages
for  such  use,  is  remote.  The  parties  have  been  involved  in  settlement
discussions to determine if a settlement in this case can be reached.

Regulatory Matters

        Existing Regulation.  The Company's television operations are subject to
significant  regulation  by the FCC under  the  Communications  Act of 1934,  as
amended   (the   "Communications    Act")   most   recently   amended   by   the
Telecommunications   Act   of   1996   (the   "Telecommunications   Act").   The
Communications  Act permits the operation of television  broadcast stations only
in accordance  with a license issued by the FCC upon a finding that the grant of
such license would serve the public "interest, convenience and necessity."

        The  Communications  Act  empowers  the  FCC,  among  other  things:  to
determine the frequencies,  location and power of broadcast stations;  to issue,
modify, renew and revoke station licenses; to approve the assignment or transfer
of control of broadcast licenses; to regulate the equipment used by stations; to
impose  penalties for violations of the  Communications  Act or FCC regulations;
and, to some extent, to regulate a licensee's programming content, including for
example, the broadcast of obscene or indecent material. The FCC has also adopted
new children's programming  regulations for television broadcasters that require
the broadcast of at least three hours per week of  programming  designed to meet
the educational and informational needs of children age 16 and younger.  Failure
to observe  these or other rules and  policies can result in the  imposition  of
various sanctions, including monetary forfeitures or, for particularly egregious
violations,  the  revocation  of a  license.  The  Company's  business  will  be
dependent upon its continuing ability to hold television  broadcasting  licenses
from the FCC.

        License Grant and Renewal. FCC licenses are generally granted or renewed
for terms of eight years,  though  licenses may be renewed for a shorter  period
upon a finding by the FCC that the public "interest,  convenience and necessity"
would be served  thereby.  The Company must apply for renewal of each  broadcast
license. At the time an application is made for renewal of a license, parties in
interest may file petitions to deny such application,  and such parties, as well
as members of the public,  may comment upon the service the station has provided
during the  preceding  license  term and urge denial of the  application.  While
broadcast licenses are typically renewed by the FCC, even when petitions to deny
are filed  against  renewal  applications,  there can be no  assurance  that the
licenses for the Company's  stations will be renewed at their  expiration  dates
or, if  renewed,  that the  renewal  terms  will be for the  maximum  eight-year
period.  The  non-renewal or revocation of one or more of the Company's  primary
FCC licenses could have a material  adverse effect on the Company's  operations.
The station  licenses of KZJL,  WMFP,  KCNS and WOAC will expire in August 2006,
April 1999, December 1998, and October 2005, respectively. WRAY is authorized to
operate  at  less  than  authorized  power  pursuant  to  a  special   temporary
authorization.  The Company  expects that WRAY will receive its license once the
station  commences full power  operations.  This license is expected to be valid
through  December 2004, the standard  expiration date for TV stations located in
North Carolina.

        Multiple  Ownership  Restrictions.  The FCC has  promulgated  rules that
limit the  ability  of  individuals  and  entities  to own or have an  ownership
interest  above a certain level (known as an  "attributable"  interest,  defined
more fully  below),  in broadcast  television  stations and certain  other media
entities.  These  rules  include  limits on the  number of radio and  television
stations in which an entity may have an "attributable"  interest both on a local
and on a national basis. In the case of corporations holding broadcast licenses,
all officers and  directors of a licensee,  and  stockholders  who,  directly or
indirectly, have the right to vote 5% or more of the outstanding voting stock of
a licensee,  are generally deemed to have an  "attributable"  interest.  Certain
institutional  investors  who exert no control or influence  over a licensee may
own up to 10% of such outstanding voting stock before attribution occurs.  Under
FCC  regulations,  debt  instruments,   non-voting  stock  and  certain  limited
partnership  interests and voting stock held by  non-minority  stockholders  (in
cases in which there is a single majority stockholder) are generally not subject
to attribution.

        On a local basis, FCC rules generally prohibit an entity from holding an
attributable  interest  in more than one  television  station  with  overlapping
service  areas.  Additionally,  the FCC's  cross-ownership  rules limit combined
local  ownership of: (1) a radio station and a television  station;  (2) a daily
newspaper and a broadcast  station;  and (3) of a cable television  system and a
television  station.  If an acquisition results in the acquiring entity having a
conflict  with the multiple  ownership  rules,  divestiture  of one of the media
interests is generally required.  The FCC, in certain cases, may grant permanent
waivers of such common ownership.  More commonly,  the FCC, grants the acquiring
entity  temporary  waivers of common  ownership in order to afford that entity a
reasonable  period of time  following the  consummation  of the  acquisition  to
comply with the applicable law and regulations through disposition of one of the
common  interests.  A rulemaking  proceeding  currently  pending  before the FCC
proposes to liberalize the local ownership limits on television ownership and to
relax the rules prohibiting  cross-ownership of radio and television stations in
the same market. There can be no assurance that these rules will be changed.

        On a national basis, the FCC generally  prohibits an entity from holding
an attributable  interest in television stations collectively reaching more than
35% of all  U.S.  television  households,  subject  to a 50%  discount  for  UHF
television  stations (thus permitting UHF group owners to reach up to 70% of the
national  audience).  The  FCC  will  review  the  UHF  discount  as  part  of a
Congressionally  mandated biennial review of ownership rules in 1998.  Expansion
of the Company's  broadcast  operations will continue to be subject to the FCC's
ownership rules and any changes the agency may adopt.

        The FCC's cross-interest policy, which precludes an individual or entity
from having a "meaningful" but not "attributable" interest in one media property
and an "attributable"  interest in a broadcast,  cable or newspaper  property in
the same  area,  may be invoked  by the FCC in  certain  circumstances  to reach
interests not expressly covered by the multiple ownership rules.

        In a rulemaking  proceeding  currently  pending before the FCC regarding
the attribution  rules,  the FCC is  considering:  (1) making  non-voting  stock
attributable in some instances; (2) how to treat limited liability companies for
purposes of attribution;  (3) whether to raise certain  attribution  thresholds;
(4) whether to change the insulation  standards for  non-attribution  of limited
partnership  interests;   (5)  extending  the  cross-ownership  rules  to  cover
aggregated equity and (or) debt interests exceeding 33% in a second media outlet
in the same  market;  and (6)  deeming  attributable  certain  television  local
marketing agreements (LMAs), which would then preclude LMAs where the programmer
owns or has an attributable  interest in another  television station in the same
market.  There can be no  assurance  that these rules will be  changed,  and the
expansion of the Company's  broadcast  operations will continue to be subject to
the FCC's attribution rules and any changes the agency may adopt.

        Alien  Ownership  Restrictions.  The  Communications  Act  restricts the
ability of foreign  entities to own or hold  interests in  broadcast  licensees.
Foreign  governments,  representatives  of  foreign  governments,  non-citizens,
representatives of non-citizens and corporations or partnerships organized under
the laws of a  foreign  nation  are  barred  from  holding  broadcast  licenses.
Non-citizens,  collectively,  may  directly or  indirectly  own up to 20% of the
capital stock of a licensee. In addition, a broadcast license may not be granted
to or held by any corporation that is controlled, directly or indirectly, by any
other corporation of which more than one-fourth of its capital stock is owned or
voted by non-citizens or their representatives,  by foreign governments of their
representatives,  or by non-U.S.  corporations, if the FCC finds that the public
interest  will  be  served  by  the  refusal  or  revocation  of  such  license.
Restrictions  on alien ownership also apply, in modified form, to other types of
business organizations, including partnerships.

        Proposed  Legislation  and  Regulation.  The U.S.  Congress  and the FCC
currently  have  under  consideration,  and may in the future  adopt,  new laws,
regulations  and  policies  regarding  a wide  variety of matters  which  could,
directly or  indirectly,  affect the  operation  and  ownership of the Company's
broadcast  properties.  In addition to the proposed  changes  noted above,  such
matters include, for example:  spectrum use fees;  political  advertising rates;
free  political  time;  potential  restrictions  on the  advertising  of certain
products such as cigarettes and certain other tobacco products, as well as beer,
wine and other  alcoholic  beverages;  the rules and  policies  to be applied in
enforcing the FCC's equal opportunity regulations; reinstitution of the Fairness
Doctrine;  the  standards to govern the  evaluation  of  television  programming
directed toward children,  and violent and indecent programming.  The Company is
unable to predict the outcome of future federal legislation or the impact of any
such laws or regulations on the Company's operations.

        FCC Inquiry on Broadcast Commercial Matter. The FCC also has initiated a
notice of inquiry seeking comment on whether the public interest would be served
by  establishing  time limits on the amount of  commercial  matter  broadcast by
television  stations.  No prediction  can be made at this time as to whether the
FCC will propose any limits on commercial  advertising  at the conclusion of its
deliberation  or the effect the  imposition of limits on the  commercial  matter
broadcast by television stations would have upon the Company's operations.

        Implementation  of the 1992 Cable  Act.  The Cable  Television  Consumer
Protection and Competition  Act of 1992 (the "1992 Cable Act") included  certain
statutory provisions, such as signal carriage,  retransmission consent and equal
employment   opportunity   requirements  that  directly  and  indirectly  affect
television broadcasting.

        The 1992 Cable Act includes signal  carriage or "must carry"  provisions
that require cable operators to carry the signals of local commercial television
stations.  A cable system is generally required to devote up to one-third of its
aggregate  activated  channel  capacity  for the  mandatory  carriage  of  local
commercial   television   stations.   The  1992   Cable  Act  also   includes  a
retransmission  consent  provision  that  prohibits  cable  operators  and other
multi-channel  video  programming  distributors  from  carrying  the  signal  of
commercial  broadcast  stations and certain low power stations without obtaining
their  consent in certain  circumstances.  In  addition,  cable  systems are not
allowed to carry  distant  commercial  television  stations  (other than certain
satellite-delivered  "superstations") or distant or local radio stations without
obtaining  retransmission  consent. The "must carry" and retransmission  consent
provisions   are  related  in  that  a  television   broadcaster,   on  a  cable
system-by-cable  system  basis,  must  elect once  every  three  years to either
require a cable system to carry the station  subject to certain  exceptions,  or
whether  to waive that  right to  mandatory,  but  uncompensated,  carriage  and
instead  to  negotiate  a grant of  retransmission  consent  to permit the cable
system to carry the station's signal, in most cases in exchange for some form of
consideration  from the cable operator.  In March 1997, the Supreme Court upheld
the constitutionality of the "must carry" requirements.  The current strategy of
the Company  with  respect to the  broadcast of its  programming  by  television
broadcast  stations has been developed  based on the present status of the "must
carry"  provisions.  While no serious  efforts appear to be developing to change
these provisions,  there is always a possibility that Congress might elect to do
so.

        Under  the  Communications   Act,  for  purposes  of  the  "must  carry"
provisions,  a  broadcast  station's  market  is  determined  by the  FCC  using
commercial  publications  which  delineate  television  markets based on viewing
patterns.  The FCC may, however,  consider on a case by case basis and acting on
specific  written  requests,  changes in the station's  market areas  (currently
defined by the ADI, Arbitron's Area of Dominant Influence,  to which the station
has been  designated),  including the exclusion of communities from a television
station's  market.  In considering  requests for a change in a station's  market
area,  the FCC takes into account a number of factors  including  whether or not
the station in question  provides  coverage to the community and evidence of the
viewing patterns in cable and non-cable households in that community.  In recent
months,  the FCC has ruled on several  such  requests and in many of these cases
has excluded  particular  communities  from an ADI. To the Company's  knowledge,
there are no requests pending at the FCC seeking to exclude any station carrying
the Company's  programming  from any designated ADI, which would have a material
adverse affect on the Company and its owned and operated  stations.  Pursuant to
the  Telecommunications  Act,  the FCC has ruled  that for the  election  period
commencing  January 1, 2000 a  station's  market  will be defined by the Nielsen
Designated Market Area (DMA) to which it has been designated.

        The 1992  Cable Act also  codified  the  FCC's  basic  equal  employment
opportunity  ("EEO") rules and the use of certain EEO reporting  forms currently
filed by  television  broadcast  stations.  In  addition,  pursuant to the Act's
requirements,  the FCC has adopted new rules  providing  for a review of the EEO
performance of each television  station at the mid-point in its license term (in
addition to at renewal time).  Such a review will give the FCC an opportunity to
evaluate whether the license is in compliance with the FCC's processing criteria
and to notify the licensee of any deficiencies in its employment profile.

        Non-FCC Regulation.  Television and radio broadcast stations also may be
subject to a number of other federal,  state and local  regulations,  including:
those of the Federal Aviation Administration affecting tower height and marking;
federal,  state  and  local  environmental  and land use  restrictions;  general
business regulation; and a variety of local regulatory concerns.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         None.


<PAGE>


         PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
              SHAREHOLDER MATTERS

         In June 1995,  the Company  was  approved by NASDAQ to be listed on the
NASDAQ SmallCap market.

         The range of high and low bid quotations for the Company's Common Stock
reported by fiscal  quarters  during the two most recent  years,  as reported by
NASDAQ's SmallCap Market is shown below.

                                               High Bid         Low Bid

  07/01/96 - 09/30/96                           $4.06            $3.25
  10/01/96 - 12/31/96                           $3.75            $2.50
  01/01/97 - 03/31/97                           $3.38            $2.38
  04/01/97 - 06/30/97                           $3.56            $2.25
  07/01/97 - 09/30/97                           $4.13            $2.50
  10/01/97 - 12/31/97                           $4.69            $3.63
  01/01/98 - 03/31/98                           $4.44            $2.94
  04/01/98 - 06/30/98                           $4.00            $3.00

         The approximate number of shareholders of the Company's Common Stock of
record on June 30, 1998 was 674.

         Since  the  Company's  inception  in  1986,  the  Company  has  paid no
dividends with respect to its Common Stock. It is reasonable to project that the
Company  intends to retain earnings to finance the growth and development of the
Company's  business and does not expect to pay any cash  dividends on its Common
Stock in the foreseeable future.


<PAGE>


ITEM 6.  SELECTED FINANCIAL DATA

         The following selected  financial  information for the years ended June
30, 1998,  1997,  1996,  1995,  and 1994 has been derived from the  consolidated
financial  statements of the Company and should be read in conjunction  with the
financial statements, the related notes thereto, and other financial information
included elsewhere herein. For factors affecting the  comparability,of  Selected
Financial  Data  refer  to Item  7.  Management's  Discussion  and  Analysis  of
Financial Conditions and Results of Operation.
<TABLE>
<CAPTION>
                                                                     Years Ended June 30,
                                             1998            1997           1996           1995             1994
                                             ----            ----           ----           ----             ----
                                                       (in thousands, except per share data and ratios)
<S>                                      <C>             <C>            <C>             <C>            <C>

Statements of Earnings Data:
Net Revenues                                 $ 100,518       $ 68,832       $ 40,675        $ 26,976         $ 21,717
Total operating expenses                        96,931         66,508         41,446          28,131           22,684
                                         --------------  -------------  -------------  --------------  ---------------
Income (loss) from operations                    3,587                                       (1,155)
                                                                2,324          (771)                            (967)
Other expense-net                              (1,147)
                                                                (848)          (738)           (127)             (85)
                                         --------------  -------------  -------------  --------------  ---------------
Income (loss) before income taxes                2,440                                       (1,282)
                                                                1,476        (1,509)                          (1,052)
Income tax expense (benefit)
                                                   927           (80)          (104)         -               -
                                         ==============  =============  =============  ==============  ===============
Net income (loss)                             $  1,513       $  1,556      $ (1,405)       $ (1,282)        $ (1,052)
                                         ==============  =============  =============  ==============  ===============

Weighted average common
      shares - basic                            14,511         10,651         10,284           9,437            8,225
Weighted average common
      shares - dilutive                         17,496         14,268         10,284           9,437            8,225
Basic earnings (loss) per share (1)           $   0.10       $   0.14      $  (0.14)       $  (0.14)       $   (0.13)
Diluted earnings (loss) per share (1)         $   0.09       $   0.12      $  (0.14)       $  (0.14)       $   (0.13)
Cash dividends per share of
      common stock                             $              $     -        $     -         $               $      -
                                               -                                             -
Current assets                                  30,780         13,436          5,273           2,751            3,219
Current liabilities                             19,212         18,078          8,980           7,372            3,780
Working capital                                 11,568        (4,642)         (3,707)         (4,621)            (561)
Total assets                                   143,770         34,410         20,287          18,157            4,770
Long-term liabilities                           78,805         11,135          7,805           6,865              283
Redeemable preferred stock                       1,393          1,393          1,393           1,405                -
Stockholders' equity                            44,360          3,804          2,108           2,520              707
Infomercial Income (included in
      net revenues)                              1,420          1,015            659             189                -
Depreciation & amortization                      2,188          1,057            878             517              400

Other Data:
EBITDA (2) (4)                                   7,478          3,613            164           (548)            (581)
ATCF (3) (4)                                     3,701          2,613          (527)           (765)            (652)
Cash flow from operations                        5,416          6,245            815           1,943            (936)
Cash flow used by investing activities        (89,510)        (4,751)          (145)         (3,660)            (213)
Cash flow  from financing activities           100,240          1,669          1,043             844            2,199
</TABLE>

(1) For details  of these calculations of basic and dilutive earnings per share,
    see Note 12 to the consolidated financial statements.
(2) EBITDA consists of earnings before  interest,  income taxes and depreciation
    and amortization expense.
(3) ATCF  consists  of  net  income/(loss)  plus  depreciation and amortization.
(4) While EBITDA and  ATCF should not  be  construed as a substitute  for income
    from operations, net  income or  cash  flows  from  operating  activities in
    analyzing the Company's  operating performance,  financial  position or cash
    flows,  the Company has  included EBITDA and ATCF  because they are commonly
    used by certain  investors and analysts to  analyze  and  compare  companies
    on  the  basis of  operating  performance,  leverage  and  liquidity  and to
    determine a company's ability to service debt.


<PAGE>


ITEM 7.         MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                    RESULTS OF OPERATIONS

         The following table sets forth for the periods indicated the percentage
relationship  to total  revenue  of  certain  items  included  in the  Company's
Statements of Operations.
<TABLE>
<CAPTION>

                                                                              Year ended June 30,
                                                                  1998                1997                1996
                                                           ------------------- ------------------- -------------------
<S>                                                        <C>                 <C>                 <C>

Net revenues                                                             100%                100%                100%

Cost of goods sold (excluding items                                      58.6                59.0                60.3
        listed below):
Salaries and wages                                                        7.4                 8.1                10.1

Transponder and cable charges                                            17.7                17.6                14.8

Other general operating
        and administrative  expenses                                     10.6                10.4                14.5

Depreciation and amortization                                             2.2                 1.5                 2.2

          Total operating expenses                                       96.5                96.6               101.9



Other income                                                              1.7                  .4                  .2

 Interest expense - net                                                 (2.8)               (1.6)               (2.0)

Income tax (expense)/benefit                                             (.9)                  .1                  .2

Net income (loss)                                                         1.5                 2.3               (3.5)
</TABLE>

RESULTS OF OPERATIONS

Fiscal 1998 vs. Fiscal 1997

         Net  Revenues.  The  Company's net revenues for the year ended June 30,
1998, were $100,518,000, an increase of $31,686,000 or 46.0% over the year ended
June 30,  1997.  The  increase  was  primarily  attributable  to the addition of
approximately 6.7 million Full Time Equivalent ("FTE") Cable Households over the
year  resulting  in a total of 15.0 million FTE Cable  Households  at the end of
June  1998.  For the year  ended  June 1998,  the  Company  generated  sales per
household  of  approximately  $9.09 on an  average  of 11.1  million  FTE  Cable
Households  compared  with sales of  approximately  $10.25 per  household  on an
average of 6.6 million FTE Cable  Households in fiscal 1997.  The rapid addition
of new households outpaced the accompanying  revenue growth,  resulting in lower
1998 sales per  household  than 1997.  After a market has received the Company's
programming  for a few  months,  total  revenue  tends to increase as the market
matures.  The  increase in  households  is  attributable  mainly to the expanded
coverage through the addition of approximately 4.0 million full power television
station FTE Cable Households and  approximately 1.0 million FTE Cable Households
for only  three  months of the year  related to the  acquisition  of KCNS in San
Francisco,  California, WRAY, Raleigh, North Carolina and WOAC, Cleveland, Ohio.
In addition Collector's Edge of Tennessee contributed approximately $5.3 million
in sales during the year. The Company also  generated  $1,420,000 in infomercial
revenue  from WMFP in Boston  and KZJL in  Houston  for the year  ended June 30,
1998,  representing  a 40% increase over the year ended June 30, 1997.  This was
the  result of more  active  sales of  infomercial  time at KZJL and WMFP and no
infomercial  income was generated  from the newly  acquired  KCNS,  WRAY or WOAC
stations during the year.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise  and inbound  freight.  For the fiscal year ended June 30, 1998, the
cost of goods sold decreased slightly to 58.6% from 59.0% in the year ended June
30, 1997. This improvement is attributible to the Company's  ability to leverage
its purchasing  power due to increased  sales,  resulting in lower costs in most
categories, especially the sports product line.

         Salaries and Wages. Salaries and wages for the year ended June 30, 1998
were $7,446,000, an increase of $1,882,000 or 33.8% over the year ended June 30,
1997,  which was  primarily  attributable  to the  broadening  of executive  and
technical  staffs  necessary  for the future  growth of the Company and variable
labor costs  associated with the higher volume of customer  calls.  Salaries and
wages decreased as a percentage of sales to 7.4% from 8.1% and was  attributable
to escalating sales volumes which out-paced the added salaries.

         Transponder  and Cable.  Transponder and cable costs for the year ended
June 30, 1998 were  $17,768,000,  an increase of  $5,650,000  or 46.6% over year
ended June 30, 1997.  Carriage costs  expressed as a percentage of sales did not
change significantly.  This is a direct result of the Company's focus to control
this  expense  in line  with a  target  of 15% of  sales.  Carriage  costs  as a
percentage  of sales  initially  tend to be higher in periods  during  which the
Company enters a new market.  Due to the fixed nature of this expense,  however,
the ratio of expense to sales usually  decreases as the viewing  audience  grows
and related  sales  increase.  As a market  matures,  if  carriage  costs do not
migrate down toward the target,  management attempts to renegotiate the carriage
contract and may exit a market if acceptable margins cannot be obtained.

         Other General  Operating  and  Administrative  Expenses.  Other general
operating  and  administrative  expenses  for the year ended June 30,  1998 were
$10,667,000,  an  increase of  $3,524,000  or 49.3% over the year ended June 30,
1997,  the  principal  elements of which were  increases  in credit card fees of
$723,000, increases in expenses related to the Company's relocation to Nashville
of $558,000 and general increases related to the increase in sales volume.

         Depreciation and Amortization.  Depreciation and amortization  expenses
for the year ended June 30, 1998 were  $2,188,000,  an increase of $1,131,000 or
107% over the year ended June 30,  1997.  This  increase is a  combination  of a
$454,000 increase in amortization  related to the added license cost for KCNS in
San  Francisco,  California,  WRAY  in  Raleigh,  North  Carolina  and  WOAC  in
Cleveland,  Ohio and a $436,000  increase in  amortization  of Collector's  Edge
licenses which did not exist in the prior year.

         Interest.  Interest  expense  for the  year  ended  June  30,  1998 was
$2,850,000,  an  increase of  $1,770,000  or 163.9% over the year ended June 30,
1997, reflecting the impact of the issuance of $75 million of 11% Senior Secured
Notes due 2005 which the  Company  successfully  issued on March 27,  1998.  The
additional  interest  from this issue  approximates  $2,131,000  during the year
offset by $172,000 related to debt retired with a portion of the proceeds.

         Income Tax  (Benefit)  Expense.  Income tax expense  for the year ended
June 30,  1998 was  $927,000,  which  represents  an effective tax rate of 38%.


Fiscal 1997 vs. Fiscal 1996

         Net Revenues. The Company's net sales for the year ended June 30, 1997,
were  $68,832,000  an increase of  $28,157,000 or 69.2% over the year ended June
30,  1996.  The  increase  was  primarily   attributable   to  the  addition  of
approximately  2.6 million FTE Cable  Households  over the year  resulting  in a
total of 8.3 million FTE Cable  Households at the end of June 1997. For the year
ended June 1997,  the Company  generated  sales per  household of  approximately
$10.25 on an average of 6.6 million FTE Cable Households  compared with sales of
approximately  $9.50  per  household  on an  average  of 4.2  million  FTE Cable
Households in fiscal 1996. This increase of 2.6 million FTE Cable  Households by
June 1997 is  attributable  to the  expanded  coverage  through the  addition of
approximately  2 million  affiliated  television  station Cable  Households  and
approximately 0.6 million FTE Cable Households  through  affiliation  agreements
with TCI and other cable MSOs. The Company  generated  $1,014,000 of infomercial
revenue from WMFP in Boston and from KZJL in Houston  during the year ended June
30, 1997. This represented a 53.8% increase over the infomercial  revenue of the
year ended June 30, 1996,  which is mostly  attributable  to the increase in the
sale of infomercial time at KZJL.


         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise  and inbound  freight.  For the fiscal year ended June 30, 1997, the
cost of goods sold  decreased to 59% from 60.3% in the  comparible  1996 period.
The  Company  has been able to improve  purchasing  power with the  increase  in
sales.  This has resulted in lower costs obtained  throughout  most  categories,
especially in the sports product line.



         Salaries and Wages. Salaries and wages for the year ended June 30, 1997
were $5,564,000, an increase of $1,451,000 or 35.3% over the year ended June 30,
1996, which was  attributable  primarily to variable labor costs associated with
the higher volume of customer calls and some  additions to management.  Salaries
and wages  decreased  significantly  as a percentage of sales (8.1% from 10.1%).
This was  attributable  to escalating  sales  volumes which  out-paced the added
salaries.

         Transponder  and Cable.  Transponder and cable costs for the year ended
June 30, 1997 were  $12,118,000,  an increase of  $6,093,000 or 101.1% over year
ended June 30, 1996.  Cable  carriage  costs  increased as a percentage of sales
from 14.8% to 17.6%.  This is a continuation  of a trend that began in 1994 when
management made a strategic  decision to use higher cost cable distribution as a
means to  increase  carriage.  Cable  carriage  costs as a  percentage  of sales
initially  tend to be higher in periods  during  which the Company  enters a new
market. Due to the fixed nature of this expense,  however,  the ratio of expense
to sales  usually  decreases  as the viewing  audience  grows and related  sales
increase.  As a market  matures,  carriage  costs will  migrate  down toward the
target or management  attempts to renegotiate  the carriage  contract to achieve
acceptable margins.

         Other General  Operating  and  Administrative  Expenses.  Other general
operating  and  administrative  expenses  for the year ended June 30,  1997 were
$7,143,000,  an  increase  of  $1,229,000  or 20.8% over the year ended June 30,
1996, the principal  elements of which were  increases in telephone  expenses of
$255,000  and  credit  card  fees of  $490,000,  both of which  are  related  to
increased  sales.  While these  expenses  increased  in absolute  dollars,  they
decreased significantly as a percentage of sales due to escalating sales volumes
which out paced these added variable  expenses.  With the planned  relocation of
the  Company's  operations  to Nashville in late 1998,  there is a potential for
these expenses to increase until  sufficient  revenue growth is  accomplished to
support the additional infrastructure.

         Depreciation and Amortization.  Depreciation and amortization  expenses
for the year ended June 30,  1997 were  $1,057,000,  an  increase of $179,000 or
20.4% over the year ended June 30, 1996.  This  increase is a  combination  of a
$238,000 increase in amortization  related to the added license cost for KZJL in
Houston and the amortization of Collector's Edge's NFL licenses,  and a decrease
in depreciation of $59,000.

         Interest.  Interest  expense  for the  year  ended  June  30,  1997 was
$1,080,000,  an increase of $285,000 or 35.8% over the year ended June 30, 1996,
which was the result of indebtedness of $1.4 million incurred in September 1996,
in connection with the  acquisition of the final 51% interest in KZJL,  Houston,
Texas, and indebtedness  incurred and assumed in connection with the acquisition
of Collector's Edge.

         Income Tax (Benefit) Expense. The income tax benefit for the year ended
June 30, 1997 was $80,000,  a decline of $24,000 compared to the tax benefit for
the year ended June 30, 1996. The income tax benefit for the year ended June 30,
1997 was less than the  "expected"  expense  derived  by  applying  the  federal
corporate  tax rate to pre tax  earnings  primarily  because  the  deferred  tax
valuation   allowance  of  $1,043,000  was  eliminated  in  1997  as  management
determined that the ability to realize  deferred tax assets was more likely than
not.


Liquidity and Capital Resources

         Fiscal  1998 was a year of dramatic  growth for the  Company  which was
mostly  achieved by a 81%  increase in FTE Cable  Households  primarily  through
affiliated broadcast stations and affiliated cable system agreements. Management
believes the growing market value of these broadcast  assets and the addition of
long-term, full-time, predictable coverage will significantly and positively add
long term value and revenue to the Company.

         At June  30,  1998 the  Company  had a  positive  net  working  capital
position of $11,568,000,  an increase of $16,210,000 from the 1997 amount.  This
increase  was  attributable  to  $5,416,000   internally   generated  cash  from
operations  in  addition  to  successfully   raising   $115,250,000   through  a
combination of $75,000,000 in 11% Senior Secured Notes and $40,250,000  from the
offering of 11,500,000  shares of common stock at $3.50 per share in March 1998.
At June 30,  1998,  the Company had  $21,224,000  in cash after the  $73,500,000
purchase  of KCNS,  San  Francisco;  WOAC,  Cleveland;  WRAY,  Raleigh;  and the
acquisition  and  renovation  of the new  Nashville  headquarters  and broadcast
facilities  construction of approximately  $14,000,000 to date. The Company also
liquidated approximately $10,000,000 of pre-existing debt.

         The Company  believes its current cash position  along with  internally
generated funds from  operations and the  availability of its $5,000,000 line of
credit will be sufficient to meet the Company's capital  requirements during the
next fiscal year.



Year 2000


         The  Company  focused  on Year 2000  with an  inside-out  approach  and
completed an internal  analysis and vendor/third  party service provider survey.
The primary  focus has been on  Information  Systems  ("IS").  The Company  will
achieve  compliance  through systems  replacement and believes  existing capital
budgets are adequate for any remaining hardware and software replacements.

         The  Company is  supported  by  redundant  IBM  RS6000s,  each of which
interfaces  directly with our Y2K compliant backup disk system.  The new version
of  the  AIX  operating  system  is  also  compliant.  The  Company's  impending
relocation to Nashville,  Tennessee,  will help compliance  efforts by requiring
the replacement of key network equipment.

         With the  move,  the  Company  will  upgrade  approximately  90% of its
computer systems to compliant Windows NT systems.  Additionally,  the PBX, voice
response system and Aspect  Callcenter  software and server will be upgraded and
made compliant. The only outstanding Year 2000 issues surround the Company's web
server and a software program utilized by Human Resources.

        The Company has established a Year 2000 committee to focus on businesses
external to Shop At Home and to  concentrate  on systems  and service  suppliers
which are electronically linked to the Company's business units. The Company has
provided many major vendors with an EDI software  package which is Y2K compliant
and the Company is not presently aware of any material problems in the Year 2000
compliance  plans of its  major  vendors  or  service  providers;  however,  the
committee  will focus on risk analysis in relation to our credit card  processor
or other possible  non-compliant vendors. A contingency plan will be established
by  June  1999 in the  event  that  these  service  providers  do not  meet  the
compliance deadline.

         The following is the time table for Shop at Home's Year 2000 compliance
effort:

Feb 1999 Mailings to external suppliers scheduled to go out.
Mar      All  internal  (hardware  and software) and external (supplier) factors
             identified.
Jun      Internal   problems  addressed  and  corrected  and  questionnaires  to
             external suppliers evaluated.  Begin testing internal systems.
Jul      Continue testing internal systems.  Begin contingency testing.
Aug      Complete contingency planning.  Begin contingency testing.
Aug      Oracle implementation with new hardware and software complete. Internal
             financial and accounting systems are in compliance.
Sep      Continue contingency testing.
Oct 1999 Complete  all  evaluation  and  testing.  Review  all  portions  of Y2K
             documentation.

Shop at Home will replace most of the primary  computer  systems as part of Year
2000 compliance and to build the infrastructure  necessary for growth. The total
cost of system  replacements  (both hardware and software) will  approximate $10
million. The source of funding will be from operations and equity funding.

        The "worst case" scenario would be for the Company's critical vendors to
have Y2000 problems. Such vendors would be related to:

a)          bankcard  processors.   The  Company  believes   there  are  several
            providers for this service as alternatives.
b)          long distance telephone service providers. Similarly, in addition to
            the  two  providers  used  by the  Company  currently,  the  Company
            believes there are alternative providers.
c)          the  satellite  transponder  provider.  The  contractor  is bound to
            provide  this  service.  If  there  were  no  alternative  then  the
            Company's signal would cease to be transmitted across the country.

The Company is  contacting  these  vendors to verify  their claims that they are
Y2000 compliant.  Shop At Home's contingency plans include seeking  alternatives
to vendors that are not compliant.  Efforts, if necessary,  will be made to find
replacement  sources of all  primary  servicers  that  cannot  provide  adequate
assurance of compliance.

         Despite the concern  surrounding  discussions of Year 2000, the Company
does not  anticipate  major  interruptions.  The  development  and  testing of a
contingency  plan will help to ensure this. The Company believes its Y2K program
is  adequate  to detect in advance  compliance  issues,  and that the  necessary
resources to remedy them are available.  However, the Year 2000 problem has many
aspects  and  potential   consequences,   some  of  which  are  not   reasonably
foreseeable;  therefore,  there can be no assurance that unforeseen consequences
will not occur.


Recent Accounting Pronouncements

        Effective  December  31,  1997,  the Company  implemented  Statement  of
Financial  Accounting Standards No. 129, Disclosure of Information about Capital
Structure.  The Statement consolidates  disclosures required by several existing
pronouncements   regarding  an  entity's   capital   structure.   The  Company's
disclosures are already in compliance with such pronouncements and, accordingly,
SFAS 129 does not require any change to existing disclosures.

        In June 1997, the Financial  Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, Reporting  Comprehensive  Income. The
Statement  establishes  standards  for  reporting  comprehensive  income and its
components in a full set of financial statements. The Statement is effective for
fiscal years beginning after December 15, 1997.

        In June 1997, the Financial  Accounting Standards Board issued Statement
of Financial  Accounting  Standards No. 131,  Disclosures  about  Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in  annual  financial   statements  and  interim  financial  reports  issued  to
shareholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic areas and major customers. The Statement will
become  effective  for  the  Company's  June  30,  1999  fiscal  year  financial
statements and will impact interim  reporting  beginning with the quarter ending
September 30, 1999. The Company is evaluating  SFAS 131 to determine the impact,
if any, on its reporting and disclosure requirement.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

         Market risk  represents  the risk of loss that may impact the financial
position,  results of  operations,  or cash flows of the  Company due to adverse
changes in  financial  market  prices,  including  interest  rate risk,  foreign
currency  exchange rate risk,  commodity  price risk, and other relevant  market
rate or price risks.

         The  Company is exposed to some  market risk  through  interest  rates,
related  to  its  investment  of  its  current  cash  and  cash  equivalents  of
approximately $20 million.  These funds are generally  invested in highly liquid
debt instruments with short term maturities.  As such instruments mature and the
funds are  re-invested,  the  Company is  exposed to changes in market  interest
rates. This risk is not considered material and the Company manages such risk by
continuing to evaluate the best investments  rates available for short-term high
quality investments.

         The Company is not exposed to market risk  through  changes in interest
rate on its long term indebtedness, because such debt is at a fixed rate.

         The Company  obtains,  on  consignment,  the vast  majority of products
which it sells  through its  programming,  and the prices of such  products  are
subject  to  changes  in  market   conditions.   These  products  are  purchased
domestically, and, consequently, there is no foreign currency exchange risk.

         The  Company  has  no  activities   related  to  derivative   financial
instruments or derivative commodity instruments.


<PAGE>


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                   Index to Consolidated Financial Statements

                                                                         Page

Report of Independent Accountants                                          29

Consolidated Balance Sheets at June 30, 1998 and June 30, 1997          30-31

Consolidated Statements of Operations for the years ended June 30, 1998,
        June 30, 1997, and June 30, 1996                                   32

Consolidated Statements of Stockholders' Equity for the years ended
         June 30, 1998, June 30, 1997, and June 30, 1996                   33

Consolidated Statements of Cash Flows for the years ended
         June 30, 1998, June 30, 1997, and June 30, 1996                34-35

Notes to Consolidated Financial Statements                              36-55


<PAGE>



                        REPORT OF INDEPENDENT ACCOUNTANTS


August 7, 1998

Board of Directors and Stockholders
Shop at Home, Inc.

In our opinion, the accompanying consolidated financial statements listed in the
index  appearing  under  Item 8 on  page  28  present  fairly,  in all  material
respects,  the financial  position of Shop at Home, Inc. and its subsidiaries at
June 30, 1998 and 1997, and the results of their operations and their cash flows
for each of the three years in the period ended June 30, 1998 in conformity with
generally  accepted  accounting  principles.  In addition,  in our opinion,  the
financial  statement schedule listed in the index appearing under Item 14 (a)(2)
on page 59 presents fairly, in all material respects,  the information set forth
therein  when  read in  conjunction  with  the  related  consolidated  financial
statements.  These financial statements and financial statement schedule are the
responsibility of the Company's management;  our responsibility is to express an
opinion on these  financial  statements  based on our audits.  We conducted  our
audits of these  financial  statements in  accordance  with  generally  accepted
auditing  standards  which  require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating the overall  financial  statement  presentation.  We believe that our
audits provide a reasonable basis for the opinion expressed above.



                                                     PricewaterhouseCoopers LLP


Knoxville, Tennessee


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                                      CONSOLIDATED BALANCE SHEETS

                                                        (Thousands of Dollars)



                                                                ASSETS


                                                                                     June 30,
                                                               ------------------------------------------------------
                                                                     1998                                 1997
<S>                                                            <C>                                  <C>

CURRENT ASSETS
     Cash and cash equivalents                                 $         21,224                           $    5,078
     Accounts receivable - trade, net                                     3,830                                3,293
     Accounts receivable - related parties                                    -                                    3
     Inventories, net                                                     4,332                                3,262
     Prepaid expenses                                                       404                                  458
     Deferred tax assets                                                    990                                1,342
                                                               -----------------                     ----------------
          Total current assets                                           30,780                               13,436

Note receivable-related party, net
          of unamortized discount of $134                                   660                                    -

PROPERTY & EQUIPMENT, net                                                20,557                                4,434

LICENSES, net of accumulated amortization of $2,011 and $733
for 1998 and 1997, respectively                                          84,831                               13,423

GOODWILL, net of accumulated amortization of 188 and 76 for
1998 and 1997, respectively                                               2,532                                1,990

OTHER ASSETS                                                              4,410                                1,127
                                                               -----------------                     ----------------

TOTAL ASSETS                                                         $  143,770                           $   34,410
                                                               =================                     ================


</TABLE>
















              The accompanying notes are an integral part of these
                       consolidated financial statements


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                                      CONSOLIDATED BALANCE SHEETS

                                                        (Thousands of Dollars)

                                                 LIABILITIES AND STOCKHOLDERS' EQUITY



                                                                                            June 30,
                                                                         ------------------------------------------------
                                                                               1998                           1997
                                                                         ------------------             -----------------
<S>                                                                      <C>                            <C>
CURRENT LIABILITIES

     Current portion - capital leases                                            $     161                     $     171
     Current portion of long-term debt                                                   -                         2,280
     Accounts payable - trade                                                        9,016                         6,822
     Accounts payable - related party                                                   12                           632
     Credits due to customers                                                        3,987                         3,121
     Other payables and accrued expenses                                             5,769                         4,944
     Deferred revenue                                                                  267                           108
                                                                         ------------------             -----------------
       Total current liabilities
                                                                                    19,212                        18,078

LONG-TERM LIABILITIES


     Capital leases, less current portion
                                                                                       254                           306

     Long term debt, less current portion                                           75,000                         7,216
     Deferred income taxes                                                           3,551                         3,613

REDEEMABLE PREFERRED STOCK

     $10 par value, 1,000,000 shares authorized,
     137,943 issued and outstanding in
     1998 and 1997, redeemable at $10 per
     share                                                                           1,393                         1,393

COMMITMENTS (NOTES 5, 6, 9, 10, and 18)

STOCKHOLDERS'  EQUITY
     Common  stock  -  $.0025  par  value,  30,000,000  shares
     authorized 23,313,191 and 10,714,414 shares issued in
     1998 and 1997 respectively                                                         58                            27

     Additional paid in capital                                                     49,093                        10,067
     Accumulated deficit                                                           (4,791)                       (6,290)
                                                                         ------------------             -----------------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                     $   143,770                    $   34,410
                                                                         ==================             =================

</TABLE>

              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>

<TABLE>
<CAPTION>

                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                                 CONSOLIDATED STATEMENTS OF OPERATIONS

                                           (Thousands of Dollars, except for per share data)



                                                                              Years Ended June 30,
                                                          -------------------------------------------------------------
                                                                1998                  1997                  1996
                                                          -----------------      ----------------      ----------------
<S>                                                       <C>                    <C>                   <C>

NET REVENUES                                                   $   100,518            $   68,832            $   40,675

COST OF GOODS SOLD (excluding items listed below)                   58,862                40,626                24,516

     Salaries and wages                                              7,446                 5,564                 4,113
     Transponder and cable charges                                  17,768                12,118                 6,025
     Other general operating and
          administrative expenses                                   10,667                 7,143                 5,914
     Depreciation and amortization                                   2,188                 1,057                   878
                                                          -----------------      ----------------      ----------------
          Total operating expenses                                  96,931                66,508                41,446
                                                          -----------------      ----------------      ----------------
INCOME (LOSS) FROM OPERATIONS
                                                                     3,587                 2,324                 (771)
                                                          -----------------      ----------------      ----------------

OTHER INCOME (EXPENSE)
     Interest, net
                                                                   (2,850)               (1,080)                 (795)
     Other income                                                    1,703                   232                    57
                                                          -----------------      ----------------      ----------------
          Total other income (expense)
                                                                   (1,147)                 (848)                 (738)
                                                          -----------------      ----------------      ----------------

INCOME (LOSS) BEFORE INCOME TAXES
                                                                     2,440                 1,476               (1,509)

INCOME TAX EXPENSE (BENEFIT)
                                                                       927                  (80)                 (104)
                                                          -----------------      ----------------      ----------------

NET INCOME (LOSS)                                               $    1,513            $    1,556           $   (1,405)
                                                          =================      ================      ================

BASIC EARNINGS (LOSS) PER SHARE                                  $     .10             $     .14            $    (.14)
                                                          =================      ================      ================

DILUTED EARNINGS (LOSS) PER SHARE                                $     .09             $     .12            $    (.14)
                                                          =================      ================      ================

</TABLE>







              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>

<TABLE>
<CAPTION>

                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                            CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                           For the years ended June 30, 1998, 1997 and 1996
                                                        (Thousands of Dollars)

                                                                                         Additional
                                                                   Common                  Paid-In             Accumulated
                                                                    Stock                  Capital               Deficit
                                                              ------------------      ------------------     -----------------
<S>                                                           <C>                     <C>                    <C>

Balance, June 30, 1995 (10,144,080 shares)                            $      25              $    8,935          $    (6,441)


Issuance of common stock in connection                                        -
     with financing (100,000 shares)                                                                250                     -
Issuance of common stock in connection
     with conversion of preferred stock
     (2,000 shares)                                                           -                      21                     -
Exercise of employee stock options
     (126,000 shares)                                                         -                     127                     -
Issuance of common stock in payment of
     payable obligations (203,175 shares)                                     1                     609                     -
Preferred stock dividend accrued                                              -                    (14)                     -
Net loss                                                                      -                       -               (1,405)
                                                              ------------------      ------------------     -----------------

Balance, June 30, 1996 (10,575,255 shares)                                   26                   9,928               (7,846)

Exercise of stock options (100,000 shares)                                    1                     100                     -
Exercise of employee stock options
     (20,000 shares)                                                          -                      20                     -
Issuance of common stock in payment of
     payable obligations (19,159 shares)                                      -                      33                     -
Preferred stock dividend accrued                                              -                    (14)                     -
Net income                                                                    -                       -                 1,556
                                                              ------------------      ------------------     -----------------

Balance, June 30, 1997 (10,714,414 shares)                                   27                  10,067               (6,290)

Exercise of stock warrants (200,000 shares)                                   1                     226                     -
Exercise of employee stock options
     (454,600 shares)                                                         1                     506                     -
Issuance of common stock in payment of a
     note (444,177 shares) - net                                              1                   1,190                     -
Preferred stock dividend accrued                                              -                       -                  (14)
Tax effect of non-qualified stock options                                     -                     245
Issuance of 11,500,000 shares in connection
     with public offering, net of offering costs                             28                  36,859                     -
Net income                                                                    -                       -                 1,513
                                                              ------------------      ------------------     -----------------

                                                              ==================      ==================     =================
Balance, June 30, 1998 (23,313,191 shares)                            $      58              $   49,093           $   (4,791)
                                                              ==================      ==================     =================
</TABLE>

              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                                 CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                        (Thousands of Dollars)
                                                                                     Years Ended June 30,
                                                                 -------------------------------------------------------------
                                                                        1998                  1997                 1996
                                                                 -------------------    -----------------    -----------------
<S>                                                              <C>                    <C>                  <C>
CASH FLOW FROM OPERATING ACTIVITIES:
Net income (loss)                                                       $     1,513           $    1,556          $   (1,405)
Gain on sale of contractual right                                             (900)                    -                    -
Non-cash items included in net income (loss):
     Depreciation and amortization                                            2,188                1,057                  878
     Loss on sale of equipment                                                -                        3                   19
     Deferred income taxes                                                      290                 (80)                (103)
     Deferred interest expense                                                 (32)                    -                    -
     Change in provision for inventory obsolescence                           -                        -                 (88)
     Provision for bad debt                                                     188                   19                    -
     Changes in current and non-current items:
     Accounts receivable                                                    (1,003)              (2,928)                 119
     Inventories                                                            (1,240)                (651)                (230)
     Prepaid expenses and other assets                                         755                (241)                (197)
     Accounts payable and accrued expenses                                   3,498                8,915                  805
     Deferred revenue                                                          159              (1,405)                1,017
                                                                 -------------------    -----------------    -----------------
          Net cash provided by operations                                    5,416                6,245                  815
                                                                 -------------------    -----------------    -----------------

CASH FLOW FROM INVESTING ACTIVITIES:
     Note receivable-related party                                            (800)                    -                    -
     Proceeds from note receivable-related party                                 12                    -                    -
     Cash payments for acquisitions                                              -               (1,838)                    -
     Purchase of property, plant and equipment                             (16,800)              (1,056)                (507)
     Proceeds from sale of equipment                                             -                     -                 400
     Purchase of assets                                                       (187)              (1,857)                   -
     Proceeds from sale of contractual right                                     -                    -                  900
     Purchase of licenses                                                  (72,635)                   -                  (38)
                                                                 -------------------    -----------------    -----------------
          Net cash used by investing activities                            (89,510)              (4,751)                (145)
                                                                 -------------------    -----------------    -----------------

CASH FLOW FROM FINANCING ACTIVITIES:
     Payment of dividends                                                        -                 (14)                    -
     Exercise of stock options                                                 734                 120                   128
     Common stock issued                                                    40,250                    -                    -
     Repayments of debt                                                    (11,163)              (1,233)                (986)
     Additional long-term debt                                              78,000                2,919                2,056
     Capital lease payments                                                   (388)                (123)                (155)
     Payment of stock issuance costs                                        (3,363)                   -                    -
     Payment of debt issuance costs                                         (3,830)                   -                    -
                                                                 -------------------    -----------------    -----------------
          Net cash provided by financing activities                        100,240                1,669                1,043
                                                                 -------------------    -----------------    -----------------

NET INCREASE IN CASH                                                       16,146                3,163                1,713
     Cash beginning of period                                               5,078                1,915                  202
                                                                 -------------------    -----------------    -----------------
     Cash end of period                                               $    21,224           $    5,078           $    1,915
                                                                 ===================    =================    =================
</TABLE>

              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                           CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

                                                        (Thousands of Dollars)


                                                                                          Years Ended June 30,
                                                                           ----------------------------------------------------
                                                                                 1998               1997             1996
                                                                           -----------------  -----------------  --------------

<S>                                                                        <C>                <C>                <C>

SCHEDULE OF NONCASH FINANCING ACTIVITIES


Stock issued for inventory and reduction
     of accounts payable                                                   $              -           $     33         $   610
                                                                           -----------------  -----------------  --------------

Cost of equipment purchased through
     capital lease obligation                                              $            326          $     437         $    31
                                                                           -----------------  -----------------  --------------

Notes payable issued for acquisitions
     of BCST and MFP, Inc.                                                 $              -          $    1,400        $     -
                                                                           -----------------  -----------------  --------------

Stock issued in connection
     with financing (100,000 shares)                                       $              -         $        -         $   250
                                                                           -----------------  -----------------  --------------

Stock issued in connection with retirement
     of debt (144,177 shares)                                                    $    1,190           $      -         $     -

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION

Cash paid during the year for:
         Interest                                                                 $     857          $     998         $   795
                                                                           -----------------  -----------------  --------------

         Taxes                                                                    $     432          $     140         $    30
                                                                           -----------------  -----------------  --------------

                                                                   .
</TABLE>














              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>


                      SHOP AT HOME, INC., AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  JUNE 30, 1998

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

        Basis of  Presentation.  All dollar  values in tables and the  financial
statements have been expressed in (000s) except for per share data.

        Principles of Consolidation.  The  accompanying  consolidated  financial
statements  include  the  accounts  of  Shop  at  Home, Inc. and  its 100% owned
subsidiaries,  MFP, Inc. ("MFP"), Broadcast Cable  Satellite  Technologies, Inc.
("BCST"),   Urban   Broadcasting  Systems,  Inc.  ("UBS"),  Collector's  Edge of
Tennessee, Inc.("Collector's"), SAH Acquisition Corporation II ("SAH Acquisition
II"), SAH Acquisition  Corporation  ("SAH AQ") and Partners - SATH ("Partners"),
(collectively   the  "Company").   All  material   intercompany   balances   and
transactions have been eliminated in consolidation.

        Operations.  The Company markets  various  consumer  products  through a
televised  "shop at home" service.  The  programming  is currently  broadcast by
satellite on a twenty-four hour day, seven days a week schedule.

        BCST's  principal asset consists of ownership of the outstanding  shares
of capital stock of UBS. UBS holds the FCC license for television  station KZJL,
Channel 61, a full power television station licensed to Houston, Texas. BCST was
acquired in December 1994 (Note 15).

        MFP operates a commercial television station,  WMFP, Channel 62, serving
the Boston television market area. MFP was acquired in February 1995.

        Collector's, formed in February 1997, is a trading card wholesaler whose
main assets are licenses from National Football League Properties,  Inc. and NFL
Players, Inc. (Note 16).

        SAH Acquisition II operates three commercial television stations:  KCNS,
Channel 38, serving the San Francisco  television market area; WOAC, Channel 67,
serving the Cleveland  television market area and; WRAY, Channel 30, serving the
Raleigh-Durham  television  market area, all of which were acquired on March 27,
1998.  SAH  Acquisition  II's  principal  asset consists of its ownership in the
respective  television  licenses.  Partners owns real  property  located at 5388
Hickory Hollow  Parkway,  Antioch,  Tennessee,  the Company's  headquarters  and
broadcasting  facility.  The real  property is  Partners'  only asset.  SAH AQ's
principal asset is a 1% membership in Partners.

        Cash and Cash  Equivalents.  For the purpose of the  statements  of cash
flows, the Company  considers all highly liquid debt instruments  purchased with
original maturities of three months or less to be cash equivalents.

        Accounts Receivable--Trade.  The Company has reduced accounts receivable
to the net realizable value through  recording  allowances for doubtful accounts
and  returns.  At June 30,  1998,  1997  and  1996,  the  Company  had  recorded
allowances of $535, $159 and $0 respectively.


        Inventories.  Inventories,  which consist primarily of products held for
sale such as jewelry and sports collectibles, are stated at the lower of cost or
market  with cost  being  determined  on a  first-in,  first-out  (FIFO)  basis.
Valuation  allowances  are provided  for  carrying  costs in excess of estimated
market value.

        Property  and  Equipment.  Property  and  equipment  is  stated at cost.
Expenditures for repairs and maintenance are expensed as incurred, and additions
and improvements that significantly extend the life of assets are capitalized.

        Depreciation is computed under  straight-line  and  accelerated  methods
over the  estimated  useful lives of the assets as  reflected  in the  following
table:

      Furniture and fixtures                                 5-7      years
      Operating equipment                                   5-30      years
      Leasehold improvements                                   4      years

        FCC Licenses. During fiscal 1998, the Company through its subsidiary SAH
Acquisition  II  acquired  three  licenses  and  in  fiscal  1995  acquired  two
subsidiaries who own licenses from the Federal  Communications  Commission under
which they  operate  television  stations.Although  FCC licenses are granted for
eight-year  periods,  they are  required to be renewed by the FCC unless (1) the
holder has  seriously  violated  the  Telecommuntication's  Act or FCC rules and
regulations;  (2)  failed  to  serve  the  public  interest,   convenience,  and
necessity,  or (3)  followed  a pattern of abuse in  violation  of FCC rules and
regulations.  Accordingly,  FCC licenses are historically renewed for indefinite
periods of time giving them  indefinite  lives.  Given the  indeterminate  lives
afforded by the licensing  process and the historical  appreciation  in value of
the  license,  the  Company  determined  that  a  life  of  40  years  would  be
appropriate.  Amortization  of these  licenses  was $773,  $307 and $269 for the
fiscal years ended June 30, 1998, 1997 and 1996, respectively.

The Company has allocated the purchase  price of its recent  acquisitions  based
upon independent appraisals.  In each of the appraisals of broadcast properties,
with the exception of MFP-Boston,  the fair value of the property  including the
intangible  license  was in  excess  of the  purchase  price,  and  accordingly,
resulted in no goodwill.  The appraisal of WMFP-Boston resulted in the recording
of some goodwill.

        NFL Licenses.  In fiscal year 1997, the Company formed  Collector's Edge
of Tennessee,  Inc. a wholly owned subsidiary engaged in the business of selling
sports trading cards under licenses with National Football League Players,  Inc.
and  National  Football  League  Properties,  Inc.  The value  ascribed to these
licenses in connection with their  acquisition by Collector's is being amortized
over the contract life of 3 years.  Amortization  of these licenses was $479 and
$162 for the fiscal years ended June 30, 1998 and 1997, respectively.

        Goodwill.  Goodwill is amortized over 40 years,  using the straight-line
method.  The  amoritzation  period  for  goodwill  was  determined  based on the
rationale  developed to assign lives to the FCC  license.  Goodwill  recorded in
connection  with  the  acquisitions  of  WMFP  and  the  assets  of  Collector's
Edge represent  the  excess  purchase  price  over  the  fair  value  of the net
identifiable assets acquired.  The amount of goodwill for WMFP was determined by
independent  appraisal and whereas goodwill for CET was determinded by reference
to  net  assets   acquired  and  further   supported  by  established   business
relationships  which represent  future revenue  streams.  Goodwill  amortization
amounted to $112,  $61 and $16 for fiscal  years ended June 30,  1998,  1997 and
1996,  respectively.  Management periodically evaluates the net realizability of
the carrying amount of goodwill.

        Sales  Returns.   The  Company  generally  allows  customers  to  return
merchandise  for full credit or refund  within 30 days from the date of receipt.
Collector's  sells to  wholesalers  and  retailers;  terms  of sale  and  return
privileges are  negotiated on an individual  basis.  At June 30, 1998,  1997 and
1996,  the Company had  recorded  credits due to  customers  of $3,988,  $3,122,
$1,100, respectively, for actual and estimated returns.
        Revenue Recognition. The Company's principal source of revenue is retail
sales to viewing  customers.  Other  sources of revenue  include the sale of air
time on its owned  stations  (infomercials),  the sale of uplink truck  services
(fiscal 1996) and miscellaneous  income  consisting of list rental,  credit card
fees  and  commissions.  Product  sales  are  recognized  upon  shipment  of the
merchandise to the customer. Service revenue and air time revenue are recognized
when the service has been provided or the air time has been  utilized.  Deferred
revenue consists of sales proceeds relative to unshipped merchandise.

        Cost of Goods Sold.  Cost of goods sold represents the purchase price of
merchandise and inbound freight costs.

        Income Taxes. The Company files a consolidated federal income tax return
with its  subsidiaries.  The companies file separate state returns.  The Company
determines  deferred tax assets and liabilities based on the differences between
the financial  statement and tax bases of assets and  liabilities  using enacted
tax  rates in effect  for the year in which  the  differences  are  expected  to
reverse.

        Earnings (Loss) Per Share.  Statement of Financial  Accounting Standards
No. 128,  Earnings Per Share requires the  presentation of basic EPS and diluted
EPS. Basic earnings  (loss) per share  is computed by dividing net income (loss)
available for common  shareholders  by the weighted  average number of shares of
common  stock  outstanding.  Diluted  earnings  (loss) per share is  computed by
dividing  adjusted net income (loss) by the weighted average number of shares of
common stock and assumed conversions of dilutive  securities  outstanding during
the respective periods.  Dilutive securities  represented by options,  warrants,
redeemable  preferred stock and convertible  debt outstanding have been included
in the  computation.  The Company uses the treasury stock method for calculating
the dilutive  effect of options and  warrants  and the if converted  method with
respect to the effect of convertible securities.

        Use of  Estimates.  The  preparation  of  the  financial  statements  in
conformity with generally accepted accounting  principles requires management to
make estimates and  assumptions  that affect the reported  amounts of assets and
liabilities and disclosures of contingent  assets and liabilities at the date of
the  financial  statements  and the  reported  amounts of revenues  and expenses
during the reporting period. Actual results could differ from those estimates.

        Impairment  of  Long-Lived  Assets.  The Company  follows  Statement  of
Financial  Accounting  Standards  No.  121,  Accounting  for the  Impairment  of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of, which i) requires
that long-lived  assets to be held and used be reviewed for impairment  whenever
events or circumstances  indicate that the carrying value of an asset may not be
recoverable,  ii)  requires  that  long-lived  assets  to be  disposed  of or be
reported  at the lower of the  carrying  amount or the fair  value less costs to
sell,  and iii) provides  guidelines  and  procedures  for measuring  impairment
losses.

        Stock-Based   Compensation.   The  Company  follows  the  provisions  of
Accounting  Principles  Board  Opinion No. 25,  Accounting  for Stock  Issued to
Employees  (APB 25) and related  interpretations  in accounting for its employee
stock  options.  Under  APB 25,  because  the  exercise  price of the  Company's
employee  stock  options equal the market price of the  underlying  stock on the
date of  grant,  no  compensation  expense  is  recognized.  Certain  pro  forma
disclosures as required by Statement of Financial  Accounting Standards No. 123,
Accounting and Disclosure of Stock-Based Compensation,  are included in Footnote
11.

        Recent  Accounting  Pronouncements.  Effective  December 31,  1997,  the
Company  implemented  Statement  of  Financial  Accounting  Standards  No.  129,
Disclosure of Information about Capital  Structure.  The Statement  consolidates
disclosures  required by several existing  pronouncements  regarding an entity's
capital structure. The Company's disclosures are already in compliance with such
pronouncements  and,  accordingly,  SFAS 129  does not  require  any  change  to
existing disclosures.

        In June 1997, the Financial  Accounting Standards Board issued Statement
of Financial  Accounting  Standards No. 131,  Disclosures  About  Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in  annual  financial   statements  and  interim  financial  reports  issued  to
shareholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic areas and major  customers.  The Statement is
effective  for fiscal years  beginning  after  December 31, 1997. In the initial
year  of  application,  comparative  information  for  earlier  years  is  to be
restated. The Company is evaluating SFAS 131 to determine the impact, if any, on
its reporting and disclosure requirements.

        In June 1997, the Financial  Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, Reporting  Comprehensive  Income. The
Statement  establishes  standards  for  reporting  comprehensive  income and its
components in a full set of financial statements. The Statement is effective for
fiscal years  beginning  after  December  15, 1997.  The only item that would be
classified  as  other  comprehensive  income  in the  Company's  1998  financial
statements  is the tax  benefit  received  from the  exercise  by  employees  of
non-qualified  stock  options in the amount of  $245,000.  The company  plans to
implement SFAS 130 in the presentation of its 1999 financial statements.

        Reclassifications.  Certain  amounts  in the prior  years'  consolidated
financial  statements have been reclassified for comparative purposes to conform
with the current year presentation.

NOTE 2 -- PROPERTY AND EQUIPMENT

         Property and equipment consists of the following major classifications:

                                               June 30,
                                          1998                        1997
                                          ----                        ----
  Leasehold improvements               $   346                      $  318
  Operating equipment                   11,294                       5,820
  Furniture and fixtures                   201                         191
  Construction in progress              10,185                          -
  Land                                   1,250                          -
                                    --------------               ------------
                                        23,276                       6,329
  Accumulated depreciation              (2,719)                    (1,895)
                                    --------------               ------------
Property, plant and equipment, net   $  20,557                     $ 4,434
                                    ==============               ============

        Depreciation expense totaled  $824,  $527 and $463 for the fiscal  years
ended June 30, 1998, 1997 and 1996  respectively.  Interest capitalized amounted
to $273 for the year ended June 30, 1998.



NOTE 3 -- INVENTORY

        The components of inventory at June 30, 1998 and 1997 are as follows:

                                                    June 30,
                                        1998                        1997
                                        ----                        ----
         Work in progress            $   152                      $  389
         Finished goods                4,201                       3,571
                                --------------               ------------
                                       4,353                       3,960
         Variance allowance              (21)                       (698)
                                ==============               ============
              Total             $       4,332                    $ 3,262
                                ==============               ============

NOTE 4 -- CAPITAL LEASES

        The Company has  acquired  various  equipment  under the  provisions  of
long-term leases.

        Future minimum lease payments under capitalized leases are as follows at
June 30, 1998:
         1999                                        $     207
         2000                                              207
         2001                                               73
                                                ---------------
         Total minimum lease payments                      487
         Less amount representing interest                 (72)
                                                ---------------
         Present value of minimum lease payments     $     415
         Less current portion                             (161)
                                                ---------------
         Long-term portion                           $     254
                                                ===============

NOTE 5 -- LONG-TERM DEBT
        Long-term debt consists of the following:
<TABLE>
<CAPTION>

                                                                                         June 30,
                                                                              1998                      1997
                                                                              ----                      ----
<S>                                                                     <C>                        <C>
11% Senior Secured Notes                                                          $  75,000                   $     -
Various notes payable, repaid from proceeds of stock and
         debt offerings                                                                   -                     9,496
                                                                          ------------------        ------------------
Total long-term debt                                                                 75,000                     9,496
Less current maturities                                                                   -                   (2,280)
                                                                          ------------------        ------------------

Long-term debt less current portion                                              $   75,000                 $   7,216
                                                                         ===================        ==================
</TABLE>

     The Company has a $5,000  credit line  available  which  expires  March 31,
1999.  As of June 30, 1998,  none of the line had been drawn upon.

     With respect to restrictions on the Company's  ability to obtain funds from
its subsidiaries,  under Tennessee law a corporation may not pay a cash dividend
if, after  giving it effect,  (i) the  corporation  would not be able to pay its
debts  as  they  become  due in the  usual  course  of  business,  or  (ii)  the
corporation's  total assets would be less that the sum of its total  liabilities
plus the amount that would be needed, if the corporation were to be dissolved at
the  time  of  the  distribution,   to  satisfy  the  preferential  rights  upon
dissolution  of  shareholders  whose  preferential  rights are superior to those
receiving the distribution.

Issuance of $75,000 of 11% Senior Secured Notes

         In March 1998,  the Company  issued $75,000 of 11% Senior Secured Notes
Due 2005 ("Notes").  Interest on the Notes is payable  semi-annually  on April 1
and  October 1 of each  year,  commencing  October  1,  1998.  The Notes are not
redeemable  at any time prior to April 1, 2002.  On or after April 1, 2002,  the
Notes will be redeemable  at the option of the Company,  in whole or in part, at
the redemption prices, plus accrued and unpaid interest,  if any, to the date of
redemption.  Upon the  occurrence  of a change of control,  holders of the Notes
will have the right to require the Company to repurchase  their Notes,  in whole
or in part, at a purchase price equal to 101% of the aggregate  principal amount
thereof, plus accrued and unpaid interest, if any, to the date of repurchase.

         The Notes are  secured by a lien on all of the  issued and  outstanding
capital stock of SAH  Acquisition II and the assets of SAH Acquisition II, other
than the FCC licenses held by it. The Notes are also secured by a junior lien on
all of the issued and  outstanding  capital  stock of MFP,  Inc.,  the owner and
operator  of  WMFP(TV) in Boston,  BCST  (parent of UBS) and Urban  Broadcasting
Systems,  Inc.,  the owner and  operator  of  KZJL(TV)  in Houston  (the  "Other
Broadcast Subsidiaries").  In addition, the obligations of the Company under the
Notes are  jointly and  severally  guaranteed  on a senior  basis by each of the
Company's subsidiaries.

         The  Indenture   restricts  the  Company  from   incurring   additional
indebtedness in excess of $20,000,  which indebtedness may be secured by a first
priority  lien on certain  of the  Company's  assets,  including  the  Company's
accounts receivable and inventory and a first priority lien on the capital stock
and  other  assets of the  Other  Broadcast  Subsidiaries.  The  indenture  also
restricts the  Company's  ability to issue  preferred  stock,  incur liens,  pay
dividends,  make certain  asset  sales,  enter into  certain  transactions  with
affiliates,  merge or consolidate with any other person,  issue or sell stock of
subsidiaries,  or sell, assign, transfer,  lease, convey or otherwise dispose of
substantially  all of the assets of the  Company or  encumber  the assets of the
Company or its subsidiaries.

NOTE 6 -- REDEEMABLE PREFERRED STOCK

        The  following  is a brief  summary of the terms and  conditions  of the
Series  A  Preferred  Stock  of  the  Company  issued  in  connection  with  the
acquisition  of MFP, Inc. This summary is qualified in its entirety by reference
to the Company's charter provisions with respect to the preferred stock.

        During fiscal year 1995,  the Company issued 140,000 shares of preferred
stock,  $10.00 par value, in connection with a merger with MFP, Inc., a Delaware
corporation.  The Series A Preferred  Stock will rank ahead of the common  stock
with   respect   to   dividends,   preferences,   qualifications,   limitations,
restrictions and the distribution of assets upon liquidation. Shares of Series A
preferred  stock have no preemptive  rights and no voting  rights,  except those
rights  provided by statute.  Each holder of Series A preferred  stock will have
the option to require the  Company to redeem  their  shares,  after 5 years from
date of  issuance,  for  $10.00  per  share  plus  any  accumulated  and  unpaid
dividends.  Prior to redemption,  Series A preferred  stock is convertible  into
shares of common  stock at a ratio of one share of common stock for one share of
Series A preferred stock.

        Holders of shares of Series A preferred  stock are  entitled to receive,
but only when and if  declared by the Board of  Directors  of the Company out of
funds legally  available,  cash dividends at the rate of 1% per annum (i.e, $.10
per share per annum) of par value per share.

        Dividends  on each  share of Series A  preferred  stock  accrue  and are
cumulative  from (but not  including)  the date of its original  issuance on the
basis of an annual dividend period. For any dividend period, no dividends may be
paid or  declared  and set apart for payment on any common  stock,  or any other
series of preferred stock at the time  outstanding,  unless  dividends  properly
accumulated  in respect to the Series A stock and all other  series of preferred
stock senior to or on a parity  therewith for all prior  dividend  periods shall
have been paid or declared and set apart for payment.

        In  the  event  of a  liquidation,  dissolution  and  winding  up of the
Company,  whether voluntary or involuntary,  the registered holders of shares of
Series A preferred  stock then  outstanding  shall be entitled to receive out of
the assets of the  Company,  before any  distributions  to the holders of common
stock or any other junior stock, an amount equal to the "Liquidation Preference"
with  respect  to such  shares  of Series A  preferred  stock.  The  Liquidation
Preference for the Series A preferred stock is $10.00 per share,  plus an amount
equal to all  dividends  thereon  (whether or not  declared)  accrued and unpaid
through  the  date  of  final  distribution.  For  those  purposes,  a  sale  of
substantially  all of the  assets  of  the  Company  to a  third  party,  or the
consummation  by the Company or its  shareholders  of any  transaction  with any
single purchaser whereby a change in control of more than fifty percent (50%) of
the issued and outstanding shares of common stock of the Company occurs, will be
considered a liquidation,  dissolution  and winding up of the Company  entitling
the  holders  of  Series  A  preferred  stock  to  payment  of  the  Liquidation
Preference.

        No class of the Company's  capital stock is presently  outstanding  that
possesses rights with respect to distributions upon liquidation, dissolution and
winding  up senior to the  Series A  preferred  stock.  So long as the  Series A
preferred  stock  remains  outstanding,  the  Company  may not issue any capital
stock,  including preferred stock of any series, that ranks senior to the Series
A preferred stock with respect to liquidation, dissolution and winding up.

        As of June 30,  1998 and 1997,  the  Company  was $14 in  arrears on its
dividend payments due. These dividend payments are payable only when declared by
the Board of Directors.

NOTE 7 -- COMMON STOCK

        In  March  1998,  the  Company  issued  a  total  of  11,500,000  shares
(including  the  underwriters  over  allotment of 1,500,000) of $.0025 par value
common stock at $3.50 per share.  A significant  portion of the proceeds of this
common stock issuance,  in conjunction with the debt issuance  discussed in Note
5, were used in the acquisition of three  television  stations (Note 17) and the
new Nashville headquarters and broadcast facility.

        In August 1995, the Company issued 100,000 shares of common stock valued
at $250 in  connection  with the securing of $2,000 of long-term  debt.  The per
share valuation  represented the market price at date of issuance,  and the $250
has been  amortized  over the 5 year  life of the  loan and is  accurate  for an
additional  interest expense.  In September 1995 the Company issued 2,000 shares
in conversion of its  Redeemable  Preferred  Stock (Note 6); in October 1995 and
May 1996, the Company  issued a total of 126,000  shares in connection  with the
exercise of employee  stock  options  (Note 11);  and during the period of March
through June 1996, the Company issued a total of 203,175 shares of common stock,
of which  44,000  shares of common  stock  were  issued as  payment  of  payable
obligations  and 159,175  shares of common  stock were  issued in  exchange  for
certain sport cards and collectibles  acquired for resale. The recording of each
of these  issuances was based upon the market value of the shares at the date of
issuance.

        The Company also issued  shares of common stock in  connection  with the
acquisition  of BCST.  In October 1997,  the Company  issued  444,177  shares of
common stock in connection  with the  conversion of a 10.75% note payable in the
amount of $1,190 net of $143 of  deferred  interest.  The  conversion  price and
terms were as  originally  defined in the $2,000  note,  referred to above.  The
conversion  price of $3.00 per share was in excess of the $2.50  market value of
the stock at the time the agreement was signed. This note was being amortized in
monthly  installments  of $43 and was due September 2000. The conversion of this
note reduced  interest  expense by  approximately  $75 in the fiscal year ending
June 30, 1998.

        The  Company's  Board  of  Directors   approved  the   authorization  of
30,000,000  shares of nonvoting  common stock which was approved by shareholders
at the Annual  Meeting held March 6, 1998.  There are no shares  issued for this
class of stock.

NOTE 8 -- INCOME TAXES

        The components of temporary  differences and the approximate tax effects
that give rise to the  Company's net deferred tax liability at June 30, 1998 and
1997, are as follows:
<TABLE>
<CAPTION>

                                                                                  June 30,
                                                                     1998                          1997
                                                                     ----                          ----

<S>                                                             <C>                            <C>
         Deferred tax assets:
              Net operating loss carryforwards
                   and AMT credits                                    $    919                       $   390
              Accruals                                                     990                         1,342
              Valuation allowance
                                                                             -                             -
                                                                ---------------                --------------
                        Total deferred tax assets                    $   1,909                      $  1,732
                                                                ===============                ==============
         Deferred tax liabilities:
              Licenses                                               $   3,945                      $  3,727
              Depreciation                                                 525                           276
                                                                ---------------                --------------
                        Total deferred tax liabilities                   4,470                         4,003
                                                                ---------------                --------------
                        Net deferred tax liabilities                $  (2,561)                    $  (2,271)
                                                                ===============                ==============

         Current deferred tax asset                                   $    990                      $  1,342
         Long-term deferred tax liabilities                            (3,551)                       (3,613)
                                                                ---------------                --------------
         Net deferred tax liabilities                               $  (2,561)                    $  (2,271)
                                                                ===============                ==============
</TABLE>


        At June 30, 1998, the Company had $145 of AMT credits  available for use
in future periods and $2,038 of net operating loss carryforward,  which begin to
expire in 2010.

        Income tax expense (benefit) varies from the amount computed by applying
the  federal corporate  income  tax  rate  of 34% to income (loss) before income
taxes as follows:
<TABLE>
<CAPTION>

                                                                                   Years Ended June 30,
                                                                     1998                 1997                   1996
                                                                     ----                 ----                   ----
<S>                                                              <C>                 <C>                   <C>

Computed "expected" income tax expense (benefit)                       $    830             $    502             $    (499)
Increase (decrease) in income taxes
     resulting from:
          State income tax expense (benefit), net
               of federal effect                                             98                   74                   (58)
          Change in valuation allowance                                                      (1,043)                    362
                                                                              -
          Nondeductible portion of meals
               and entertainment                                             38                   17                      8
          Other                                                            (39)                  370                     84
                                                                ----------------     --------------        ---------------
          Actual income tax expense (benefit)                          $    927      $           (80)           $      (103)

                                                                ================     ================      =================
</TABLE>
<TABLE>
<CAPTION>


        The components of income tax expense  (benefit) for the years ended June
30, 1998 and 1997, are as follows:

                                                                                   Years Ended June 30,
                                                                     1998                 1997                   1996
                                                                     ----                 ----                   ----
<S>                                                              <C>                  <C>                   <C>

             Current:
                     State                                             $   101              $     -                $     -
                     Federal                                               536                    -                      -
                                                                 --------------       --------------        ---------------
                                                                           637                    -                      -
                                                                 --------------       --------------        ---------------
             Deferred:
                     State                                                  46                   74                   (59)
                     Federal                                               244                (154)                   (44)
                                                                 --------------
                                                                                      --------------        ---------------
                                                                           290                 (80)                  (103)
                                                                 --------------
                                                                                      ==============        ===============
             Total expense (benefit)                                   $   927              $   80)              $   (103)
                                                                 ==============       ==============        ===============
</TABLE>

        In connection with the acquisition of BCST, in 1997, the Company reduced
the valuation allowance for deferred tax assets by $189, representing the effect
of the deferred tax  liabilities  expected to reverse in the net operating  loss
carry forward period.  The reduction of the valuation  allowance was effected by
reducing intangible asset balances recorded as a result of the acquisitions.

         In the  fourth  quarter  of 1997,  in  connection  with  budgeting  and
forecasting models,  management determined that it was more likely than not that
the Company would realize the full value of the recorded deferred tax assets and
thus  determined that it was more likely than not that the Company would realize
the full value of the  recorded  deferred  tax assets  and thus  eliminated  the
valuation reserve.

         Specific  factors  considered  by  management   included  a  return  to
profitable  operations that had been created by a change in strategic  direction
implemented  by the  relatively  new ownership and  management  team.  Strategic
actions included  acquisition of broadcast properties to take advantage of "must
carry"  statutes to  increase  coverage in major  metropolitan  markets  such as
Boston and  Houston,  and the use of cable  affiliations  to expand  coverage in
other  major  markets.  Further,  emphasis  was placed on selling  product  that
yielded a higher margin from sales.  The  increased  sales of nearly 70% in 1997
were  projected to expand  further in 1998,  continuing  the momentum  gained in
1997.

        Recognition of a deferred tax asset is based on management's belief that
it is more  likely  than  not  that  the tax  benefit  associated  with  certain
temporary  differences  will be realized through the amortization of the license
intangible.

NOTE 9 -- COMMITMENTS

        Transponder Use Agreement and Purchased Air-Time.  In December 1995, the
Company's transponder lease with AT&T's 402R became effective.  Shop At Home has
contracted  for a "Fully  Protected"  service  which  provides that the services
shall be "non-preemptible" on the same transponder; or, if that is not possible,
then on a transponder on the same satellite;  and, if that is not possible, then
on a satellite of similar quality and location. The expenses for the transponder
and purchased air time (primarily for cable access fees) were $17,768,  $12,118,
and $6,025, for fiscal years ended June 30, 1998, 1997 and 1996, respectively.

        Royalty Commitments.  Collector's has minimum contractual commitments to
NFL Players, Inc. and NFL Properties, Inc., in addition to other minor licensors
which are in the normal  course of its  business.  The  commitments  at June 30,
1998, approximate $1.2 million, which will expire during fiscal 1999.

        Lease  Commitments.  Rental  expense  for  the  office  and  studio  and
miscellaneous  equipment was $840, $529 and $483 for the fiscal years ended June
30, 1998, 1997 and 1996,  respectively,  which includes the Company's  Knoxville
office  and  studio  space  leased  from an entity  owned by a  director  of the
Company.  Payments  under this lease totaled $149,  $140 and $143, in the fiscal
years ended June 30, 1998, 1997 and 1996, respectively.

        The Company has agreements with various affiliated  television and cable
system  operators to purchase air time.  The terms of the  agreements  vary from
week-to-week  to one  year  periods  and are  generally  cancellable  on 30 days
notice.

NOTE 10 -- RELATED PARTY TRANSACTIONS

        During the fiscal years ended June 30, 1998,  1997 and 1996, the Company
engaged in significant  transactions with the Company's  directors,  significant
stockholders, officers or interests of these parties. The following is a summary
of major transactions with these related parties not disclosed  elsewhere in the
consolidated financial statements or notes thereto:
<TABLE>
<CAPTION>

                                                                                        Years Ended June 30,
                                                                             1998               1997               1996
                                                                             ----               ----               ----
<S>                                                                          <C>                <C>                <C>
PURCHASES - MERCHANDISE
     V.J.M. (Victor Mueller) (Vendor and stockholder)                         $ 1,561            $ 1,078             $  796
     Howards Sports Collectibles (Vendor and stockholder)                       1,349              3,136              2,116
     Combine International, Inc. (Vendor and warrant holder)                      156                707                452

OTHER OPERATING EXPENSES
     Lakeway Container (Vendor and Director)                                       19                  6                 64
     Airbank (Vendor and Director)                                                  -                 22                 38
     MediaOne (Vendor and Director)                                                 -                  -                158


</TABLE>

The  Company  leased its  Knoxville  office and studio  space from  William  and
Warren,  Inc.,  an entity  owned by W. Paul Cowell,  a director,  and paid total
lease payments of approximately $149 during the fiscal year ended June 30, 1998.
Management  of the  Company  determined  that these  terms and  conditions  were
competitive  with  comparable  commercial  space being  leased in the  Knoxville
market. With the relocation of its offices and studios to Nashville,  Tennessee,
the Company  will give  notice of  termination  of the lease as of December  31,
1998.

On August 16, 1995, the Company issued its $2 million  Variable Rate Convertible
Secured  Note Due 2000 to  Global  Network  Television,  Inc.  J.D.  Clinton,  a
director of the Company,  is the sole shareholder and Chairman of Global Network
Television,  and that corporation is a principal shareholder of the Company. The
loan  carried  interest at the prime rate plus 2%, and was payable in 60 monthly
installments.  The loan was  secured by a security  interest  in the  inventory,
accounts, and certain equipment,  furniture and fixtures of the Company, as well
as the stock of MFP, Inc., a subsidiary of the Company, and an assignment of the
proceeds  of any  sale  of the  Federal  Communications  Commission  license  of
Television Station WMFP,  Lawrence,  Massachusetts.  The note was convertible to
Common Stock of the Company  based upon one share of stock for each $3.00 of the
principal  balance of the note. On October 1, 1997, the note was  transferred to
FBR Private Equity Fund, L.P., which  immediately  converted the note to 444,177
shares of Common Stock of the Company.  Based upon management's knowledge of the
commercial  lending  market,  the terms  and  rates of the note were  considered
competitive.

In September 1998, the Company  relocated its studios and  headquarters to newly
constructed  facilities in Nashville,  Tennessee.  The real property for the new
facility was  initially  acquired by a limited  liability  company  organized by
individuals  related to J.D.  Clinton,  and that company obtained a construction
loan (the "Facility Loan") in January 1998 from a commercial lender to build the
facility.  The loan  was  guaranteed  by the  Company  and  also was  personally
guaranteed by Mr.  Clinton.  The Company  agreed to pay to Mr. Clinton an annual
fee equal to 1% of the  amount of the  Facility  Loan in  consideration  for Mr.
Clinton's  guaranty,  which was to be payable in either  cash or in stock of the
Company.  In March 1998,  the Company  acquired the facility by acquiring all of
the ownership interest in the limited liability company for a price equal to the
balance due on the Facility Loan,  thereby  generating no profits for the owners
of the limited  liability  company.  The Company paid the Facility  Loan in full
upon the acquisition of the limited liability company,  thereby  terminating Mr.
Clinton's guaranty. As a result of the agreement to pay a fee to Mr. Clinton for
his  guaranty,  the Company  issued to Mr.  Clinton a total of 11,226  shares of
Common  Stock.  The Company  also has  retained  the  services of a  development
company with respect to the  construction  and development of the facility,  and
will  pay a  development  fee  of  approximately  $165  for  its  services.  The
development  company is owned by Stephen Sanders,  and individual who is related
to J.D. Clinton.  The Board of Directors of the Company approved the development
agreement and  determined  that the agreed upon fee was in an amount  considered
normal and typical in the industry for the type of services to be rendered.

In connection  with the  relocation of the  President's  primary  residence from
Atlanta, Georgia, to Nashville, Tennessee, the Company has made an interest-free
loan to the President in the principal amount of $800.

In February 1995, the Company  entered into a financing lease  transaction  with
Brownsville Auto Leasing  Corporation whereby the Company leased the transmitter
for  WMFP(TV).  The  monthly  principal  payments  on the  lease are $10 and the
outstanding  balance  on the lease at  December  31,  1997,  was $350.  James P.
Clinton, the brother of J.D. Clinton, is a principal of Brownsville Auto Leasing
Corporation.  This financing  transaction was terminated in April 1998, when the
Company acquired the transmitter from the lessor at the price agreed upon in the
lease agreement.

NOTE 11 -- STOCK OPTIONS AND WARRANTS

        In 1991,  the  Company  adopted  a stock  incentive  plan  for  eligible
employees.  A special  administrative  committee of the Board of  Directors  was
appointed to administer  the plan.  All employees of the Company are eligible to
receive stock options and/or stock appreciation  rights ("SARs") under the plan.
Options  granted  under  the plan  can be  either  incentive  stock  options  or
nonqualified stock options. Incentive stock options to purchase common stock may
be granted at not less than 100% of the fair market value of the common stock on
the date of the grant.

        SARs generally entitle the participant to receive the excess of the fair
market value of a share of common stock on the date of exercise over the initial
value of the SAR.  The initial  value of the SAR is the fair  market  value of a
share of common stock on the date of the grant.

        Options and SARs granted under the plan become  exercisable  immediately
in the event 80% or more of the Company's outstanding stock or substantially all
of its assets are acquired by a third party.

        No options or SARs may be granted after October 15, 2001. No option that
is an incentive stock option and any  corresponding  SAR that is related to such
option shall be exercisable after the expiration of ten years from the date such
option or SAR was granted or five years after the  expiration in the case of any
such option or SAR that was granted to a 10% stockholder. A maximum of 1,500,000
shares of common stock may be issued under the plan upon the exercise of options
and SARs. No SARs have been issued under the plan.

        No  compensation  expense has been  recognized for options granted under
the plan. Had compensation  expense for the Company's plan been determined based
on the fair value at the grant dates for awards under the plan  consistent  with
the method of SFAS 123, the  Company's  net income  (loss) and net income (loss)
per share would have been  adjusted to the pro forma  amounts  indicated  in the
following table.



<PAGE>
<TABLE>
<CAPTION>



                                            1998                          1997                          1996
                                   ------------------------    ---------------------------    -------------------------
                                      As                           As                            As
                                   Reported     Pro Forma       Reported       Pro Forma      Reported      Pro Forma
                                   ----------   -----------    -----------     -----------    ----------    -----------
<S>                                <C>          <C>            <C>             <C>            <C>           <C>

Net Income (Loss)                    $ 1,513      $  1,385       $  1,556        $  1,466     $ (1,405)      $ (1,431)

Basic earnings (loss) per share      $   .10       $   .09       $    .14        $    .14     $   (.14)      $   (.14)

Diluted earnings (loss) per share    $   .09       $   .08        $   .12         $   .11      $  (.14)      $   (.14)
</TABLE>

        The fair  value of each  option  grant is  estimated  on the date of the
grant using the Black-Scholes  option-pricing  model with the following weighted
average  assumptions  used for the grants in the years ended June 30, 1998, 1997
and  1996,  respectively:  dividend  yield of 0%;  expected  volatility  of 65%;
risk-free interest rate of 5.5%, 6.0% and 6.5%; and expected life of 7.5 years.

        A summary of the  status of the Company's  options as of June 30,  1998,
1997 and 1996 and changes during the  periods ending on those dates is presented
below:


<PAGE>
<TABLE>
<CAPTION>



                                                                  June 30,
                                     1998                           1997                          1996
                                 ----------------------------    --------------------------    --------------------------
                                                  Weighted                      Weighted                      Weighted
                                                  Average                       Average                       Average
                                                   Exercise                     ExercisePrice                  Exercise
                                    Options         Price          Options                      Options         Price
                                 --------------   -----------    ------------   -----------    -----------    -----------
<S>                              <C>              <C>            <C>            <C>            <C>            <C>

Outstanding at beginning of
     period:                         2,192,500       $  2.20       1,785,000       $  2.01      1,630,000        $  1.77
         Granted                       698,000          3.40      (a)639,500          2.88        325,000           2.84
         Exercised                    (454,600)         1.10        (120,000)         1.00       (126,000)          1.00
         Forfeited                     (56,900)          2.88       (112,000)          2.81       (44,000)           2.44
                                 --------------                  ------------                  -----------
Outstanding at end of period         2,379,000       $  2.51       2,192,500       $  2.20      1,785,000        $  2.01
Options exercisable at period
      end                            1,175,000                     1,493,500                    1,012,000
Weighted average fair value of
     options granted during the
     year                            $    2.61                       $  2.04                      $  2.02
</TABLE>

a)       Effective June 19, 1997, the option committee repriced all fiscal  year
         1997  options to $2.88 with the same terms and conditions.  The options
         as modified have been used in all applicable computations.

<TABLE>
<CAPTION>

                                                   Options Outstanding                         Options Exercisable

                                                       WeightedAverage
                                                         Remaining        WeightedAverage                    WeightedAverage
                                        Number          Contractual        Exercise           Number          Exercise
                                      Outstanding           Life             Price         Exercisable          Price
Range of Exercise Prices              at 6/30/98                                            at 6/30/98
- --------------------------------     --------------    ---------------    ------------    ---------------    ------------
<S>                                  <C>               <C>                <C>             <C>                <C>
$1.00 - $1.99                              200,000            6 years         $  1.00            100,000         $  1.00
$2.00 - $2.99                            1,739,000            7 years            2.70          1,035,000            2.61
$3.00 - $4.99                              440,000           10 years            3.72             40,000            3.72
                                     --------------                                        --------------
                                         2,379,000                                             1,175,000
                                     ==============                                       ===============
</TABLE>

        During the year ended June 30,  1998,  100,000  options  were granted to
directors  at an  average  exercise  price of $3.25.  The  compensation  expense
related to these grants was $6 for the year then ended.

        At June 30, 1998, warrants to purchase 3,000,000  shares of common stock
at $1.13 per share are  outstanding.  These warrants expire June 30, 2001.

NOTE 12 -- EARNINGS (LOSS) PER SHARE

        The following table sets forth for the periods indicated the calculation
of  net  earnings  (loss)  per  share  included  in the  Company's  Consolidated
Statements of Operations:


<PAGE>
<TABLE>
<CAPTION>



                              Years Ended June 30,
                                                         1998                     1997                    1996
                                                         ----                     ----                    ----
<S>                                                  <C>                      <C>                     <C>

   Numerator:
        Net income (loss)                                $  1,513                 $  1,556                $ (1,405)
        Preferred stock dividends                            (14)                     (14)                     (14)
                                                     -------------            -------------           --------------
        Numerator for basic earnings per
             share-income available to
             common stockholders                            1,499                    1,542                  (1,419)

        Effect of dilutive securities:
             Preferred stock dividends                         14                       14                      14

             Interest on convertible debt                      50                      175                       -

                                                      --------------            --------------         --------------

        Numerator for diluted earnings per
             share-income available to
             common stockholders after
             assumed conversions                         $  1,563                 $  1,731                $ (1,405)
                                                     =============            =============           ==============
   Denominator:
        Denominator for basic earnings per
             share-weighted-average shares                 14,511                   10,651                   10,284
        Effect of dilutive securities:
          a)   Employee stock options                         436                      528                        -

          b)  Non employee options                            204                      150                        -

          c)   Warrants                                     2,088                    2,268                        -

          d)  Convertible preferred stock                     138                      138                        -

          e)   Convertible debt                               119                      533                        -
                                                     -------------            -------------           --------------
   Denominator for diluted earnings per
        share-adjusted weighted-average
        shares and assumed conversions                     17,496                   14,268                   10,284
                                                     =============            =============           ==============
   Basic earnings (loss) per share                        $   .10                  $   .14                 $  (.14)
                                                     =============            =============           ==============
   Diluted earnings (loss) per share                      $   .09                  $   .12                 $  (.14)
                                                     =============            =============           ==============
</TABLE>

Although the amounts are excluded  from the  computations  in loss years because
their inclusion would be anti-dilutive they are shown here for informational and
comparative purposes only:
<TABLE>
<S>                                                  <C>                      <C>                       <C>

    a)  Employee stock options                                   -                        -                     569
    b)  Non Employee options                                     -                        -                     190
    c)   Warrants                                                -                        -                   2,321
    d)   Convertible preferrred stock                            -                        -                     138
    e)   Convertible debt                                        -                        -                     629
</TABLE>


NOTE 13 -- EMPLOYEE BENEFIT PLAN

        The Company  has a defined  contribution  plan  covering  all  full-time
employees  who  have  one  year of  service  and are age  twenty-one  or  older.
Participants are permitted to make contributions in an amount equal to 1% to 15%
of their  compensation  actually paid or received.  Employer  contributions  are
discretionary  and allocated to each  eligible  employee in proportion to his or
her compensation as a percentage of the compensation of all eligible  employees.
During 1998 and 1997, the Company did not make contributions to the plan.

NOTE 14 -- CONCENTRATIONS OF CREDIT RISK

        Concentrations  of credit  risk  include  cash on deposit  in  financial
institutions  and  accounts  receivable.  Receivables  are due from  credit card
companies  and  ultimate   customers.   The  Company  maintains  reserves  which
management believes are adequate to provide for losses.  Management believes the
financial institutions holding the cash to be financially sound.

        The home shopping  industry is sensitive to general economic  conditions
and business conditions affecting consumer spending. The Company's product lines
include jewelry, sports cards, sports memorabilia, collectibles and other unique
items  that may  make it more  sensitive  to  economic  conditions.  Collector's
products  include various sports cards and  memorabilia,  some of which are sold
through Shop At Home, Inc.

NOTE 15 -- ACQUISITION OF BROADCAST CABLE & SATELLITE TECHNOLOGIES, INC.

        In September 1996, the Company, through its subsidiary, Broadcast, Cable
and Satellite  Technologies,  Inc. (BCST), entered into a $1,400 Promissory Note
for the acquisition of the 51% interest in Urban Broadcast  Systems,  Inc. (UBS)
it did not own. The note bears interest at 6%,  interest only in the first year,
principal  and  interest  payable  thereafter;  and was  payable in 132  monthly
installments.  The note was  collateralized  by a pledge of the capital stock of
Urban  Broadcast  Systems,  Inc.  and was repaid in March 1998.  The  additional
purchase  price  was  added to the  amount of FCC  License  originally  recorded
because it was the only asset owned by UBS. This transaction  culminated in 100%
ownership of the FCC license for station KZJL.

NOTE 16 -- COLLECTOR'S EDGE OF TENNESSEE, INC.

        On February 25, 1997, Collector's Edge of Tennessee, Inc.  was formed to
acquire the assets of a former trading card wholesaler. Collector's is a trading
card  wholesaler  whose  principal  assets  are  licenses from National Football
League  Properties, Inc. and National Football League Players, Inc.

        Collector's was initially  funded through the purchase by the Company of
$750 of preferred  stock and a working capital loan of $400. The preferred stock
was  subsequently  converted  into common  stock of  Collector's.  In  addition,
Collector's  assumed a term note in the amount of $1.9 million,  and borrowed an
additional $1.0 million from a financial institution. The note was guaranteed by
the Company and collateralized by BCST and was repaid in March 1998.

        The acquisition of Collector's has been accounted for under the purchase
method. Accordingly,  the operating results of Collector's have been included in
the consolidated  operating results since the date of acquisition.  The purchase
price of $1,150 has been allocated to the net assets acquired based on appraised
fair values at the date of acquisition as follows:

  Current assets                                    $   3,324
  Licensing costs                                       1,455
  Property and equipment                                  340
  Goodwill                                              1,185
  Accounts payable and accrued liabilities             (2,235)
  Notes payable                                        (2,919)
                                              -----------------
                                                    $   1,150
                                              =================

NOTE 17 -- ACQUISITION BY SAH ACQUISITION CORPORATION II

        On March  27,  1998,  SAH  Acquisition  Corporation  II, a  wholly-owned
subsidiary  of the  Company,  acquired  the assets  and  broadcast  licenses  of
television  stations  KCNS,  San  Francisco,  California;  WRAY,  Wilson,  North
Carolina  (Raleigh  market);  and WOAC,  Canton,  Ohio (Cleveland  market).  The
stations were purchased  pursuant to an Asset Purchase Agreement dated September
23,  1997 by and  between  Global  Broadcasting  Systems,  Inc.,  its  affiliate
("Global") and SAH  Acquisition  Corporation II. The acquisition of the stations
was  accounted  for by the  Company  as an  acquisition  of  assets  and not the
acquisition  of a "business," as defined in SEC Rule  210.11-01(d).  The Company
reached this  conclusion  because,  with the exception of a de minimis period of
time,  none  of the  acquired  stations  had  been  historically  operated  as a
broadcast  outlet for home shopping  programming by Global or the predecessor in
title,  and the Company  concluded that there was no continuity of revenues from
those stations from which relevant historical  information could be derived. The
total purchase price paid by SAH II to Global in connection with the acquisition
was  $52,350,000.  In connection with the assignment of the Executory  Contract,
SAH II purchased WOAC for a total purchase price of $23,500,000.

At the time SAH II  entered  into  the  Asset  Purchase  Agreement  with  Global
Broadcasting  Systems,  Inc. on September 23, 1997,  Global  Broadcasting  was a
party to an asset purchase agreement with Pine Mountain Christian  Broadcasting,
Inc., the licensee of WPMC(TV) in Jellico,  Tennessee  (Knoxville market) and an
entity unrelated to either Global  Broadcasting or Shop at Home. Under the terms
of that  agreement,  Global  Broadcasting  had the right to  acquire  WPMC for a
purchase  price of $4,100,000  subject to FCC approval and other normal  closing
contingencies,  and Global  Broadcasting  had  previously  paid $500,000 into an
escrow  account which could be applied toward the  satisfaction  of the purchase
price.   Under  the  terms  of  the  Asset  Purchase  Agreement  between  Global
Broadcasting  and SAH II, Global  Broadcasting  agreed to assign its contractual
right to buy WPMC to SAH II.  Under  that  assignment,  SAH II would  have  been
assigned   Global   Broadcasting's   rights  in  the  $500,000  escrow  payment,
effectively  requiring  Shop at Home to pay the net purchase price of $3,600,000
for WPMC.

During this same period of time,  Shop at Home was  involved  in  litigation  in
Texas with Paxson Communications  Corporation concerning the ownership rights in
a  television  station  in that  market.  Shop at Home  and  Paxson  reached  an
agreement  settling  that  litigation,  and a part  of the  settlement  was  the
agreement of Shop at Home to permit Global  Broadcasting to assign its rights to
purchase  WPMC to Paxson.  In  consideration  of its  agreement to do so, Paxson
agreed to make a payment of $900,000 to Shop at Home.  Under the terms as agreed
upon by the parties, Global Broadcasting agreed to assign Global's rights in the
Pine Mountain  agreement  directly to Paxson,  and that assignment was completed
prior to the date of SAH's acquisition of the assets being sold to it by Global.
Upon the  assignment  of the  executory  contract  from Global  Broadcasting  to
Paxson,  that  transaction  was  complete and  effective,  whether or not SAH II
thereafter completed the pending acquisition with Global Broadcasting.

As a result of the completion of assignment of the Pine Mountain  agreement from
Global  Broadcasting  to  Paxson,  Global  Broadcasting  agreed  to  reduce  the
consideration  payable  for the assets  being  purchased  from it by SAH II from
$52,850,000 to  $52,350,000.  Under the terms of the assignment of the executory
contract from Global  Broadcasting  to Paxson,  the $500,000  escrow payment was
returned to Global Broadcasting.  Because of its receipt of this amount from the
escrow fund,  Global  Broadcasting  reduced the payment due to it from SAH II by
$500,000.

Since the purchase price for the assets of Global Broadcasting to SAH II did not
change as a result of the assignment of the executory contract to Paxson, except
to the extent of the $500,000  escrow payment  returned to Global  Broadcasting,
Shop at Home did not deem it to be  appropriate  to allocate  any portion of its
purchase  price of the assets of Global  Broadcasting  to its rights in the Pine
Mountain executory contract.


NOTE 18 -- CONTINGENCIES

        The  Company is subject to claims in the  ordinary  course of  business.
Management  does not  believe  the  resolution  of such  claims will result in a
material  adverse  effect  on  the  future  financial   condition,   results  of
operations, or cash flows of the Company.

NOTE 19 -- INDUSTRY SEGMENTS

        As a result of the  acquisition of Collector's  Edge of Tennessee,  Inc.
discussed in Note 16, the Company operates  principally in two segments;  retail
and wholesale.  The retail segment  consists of home shopping,  which  primarily
includes  the sale of  merchandise  through  electronic  retail.  The  wholesale
segment  includes the  operations of Collector's  Edge of Tennessee,  Inc. which
sells sports  trading  cards to  unaffiliated  customers.  The Company  operates
almost exclusively in the United States.
<TABLE>
<CAPTION>



                                                         INDUSTRY SEGMENT DATA

                                                                       Years Ended June 30,
                                                                 1998                        1997
                                                                 ----                        ----
<S>                                                         <C>                         <C>

         Revenue:
              Retail                                             $   95,218                   $  67,872
              Wholesale                                               5,300                         960
                                                            ================            ================
                                                                 $  100,518                   $  68,832
                                                            ================            ================
         Operating profit:
              Retail                                             $    4,036                   $   2,305
              Wholesale                                               (449)                          19
                                                            ----------------            ----------------
                                                            ================            ================
                                                                 $    3,587                   $   2,324
                                                            ================            ================
         Assets:
              Retail                                             $  136,865                   $  29,772
              Wholesale                                               6,905                       4,638
                                                            ----------------            ----------------
                                                            ================            ================
                                                                 $  143,770                   $  34,410
                                                            ================            ================
         Depreciation and amortization:
              Retail                                             $    1,515                    $    820
              Wholesale                                                 673                         237
                                                            ----------------            ----------------
                                                            ================            ================
                                                                 $    2,188                   $   1,057
                                                            ================            ================
         Capital expenditures:
              Retail                                             $   16,771                   $   1,046
              Wholesale                                                  29                          10
                                                            ----------------            ----------------
                                                            ================            ================
                                                                 $   16,800                   $   1,056
                                                            ================            ================


</TABLE>

<PAGE>



NOTE 20 -- SUPPLEMENTAL CONDENSED CONSOLIDATING FINANCIAL INFORMATION

        The   following  is   summarized   condensed   consolidating   financial
information  for  the  Company,   segregating  the  Parent  from  the  guarantor
subsidiaries.  The guarantor  subsidiaries are wholly owned  subsidiaries of the
Company and guarantees are full, unconditional,  joint and several. The separate
company  financial  statement of each guarantor  subsidary has not been included
herein because  management  does not believe that their  inclusion would be more
meaningful to investors  than the  presentation  of the condensed  consolidating
financial information presented below.
<TABLE>
<CAPTION>

                                                   CONSOLIDATING BALANCE SHEET DATA

                                            June 30, 1998                                  June 30, 1997
                                  Parent      Subsidiaries   Consolidated      Parent       Subsidiaries     Consolidated
<S>                              <C>              <C>           <C>             <C>              <C>            <C>

Assets:
Cash and cash equivalents        $  20,848        $    376      $   21,224      $   4,757        $     321       $   5,078
Accounts receivable                 88,307           3,505           3,830          7,938              244           3,296
Inventories                          4,061             271           4,332          2,778              484           3,262
Prepaid expenses                       301             103             404            384               74             458
Deferred tax assets                    990               -             990          1,342                -           1,342
                             --------------  -------------- --------------- -------------- ---------------- ---------------
Total current assets               114,507           4,255          30,780         17,199            1,123          13,436
Notes receivable                     1,060               -             660            400                -               -
Property and equipment,
     net                            13,756           6,801          20,557          1,321            3,112           4,434
FCC and NFL licenses, net              157          84,673          84,831            162           13,261          13,423
Goodwill, net                          574           1,958           2,532            590              254           1,990
Other assets                         4,406               4           4,410            438            1,835           1,127
Investment in subsidiaries          10,361               -               -         10,360                -               -
                             -------------- -------------- --------------- -------------- ---------------- ---------------

Total assets                    $  144,821      $   97,691     $   143,770      $  30,470      $    19,585      $   34,410
                             ==============  ============== =============== ============== ================ ---------------


Liabilities and
    Stockholders' Equity:
Accounts payable and
    accrued expenses             $  17,616      $   89,031      $   18,784      $  14,339       $    6,065         $15,519
Current portion--capital
    leases and long-term
    debt                               161               -             161            849            1,602           2,451
Deferred revenue                       235              31             267             88               20             108
                             --------------  -------------- --------------- -------------- ---------------- ---------------
Total current liabilities           18,012          89,062          19,212         15,276            7,687          18,078

Long-term debt                      75,254             400          75,254          5,294            2,628           7,522
Deferred income taxes                3,659            (63)           3,551              -            3,613           3,613
Redeemable preferred
    stock                            1,393             750           1,393          1,393              750           1,393
Common stock                            58               1              58             27                1              27
Additional paid-in capital          49,093           9,610          49,093         10,067            9,609          10,067
Accumulated deficit                (2,648)         (2,069)         (4,791)        (1,587)          (4,703)         (6,290)

                             ==============  ============== =============== ============== ================ ================
Total liabilities and
     Stockholders' equity       $  144,821      $   97,691     $   143,770      $  30,470      $    19,585      $   34,410
                             ==============  ============== =============== ============== ================ ================
</TABLE>

  NOTE: Intercompany balances have been eliminated in the consolidated totals.












<PAGE>
<TABLE>
<CAPTION>


                                        Consolidating Statement of Operations and Cash Flow Data


                                  June 30, 1998                              June 30, 1997                      June 30, 1996
                       Parent   Subsidiaries  Consolidated    Parent   Subsidiaries Consolidated  Parent Subsidiaries  Consolidated
                    ----------- ------------  -------------  --------- ------------ -----------    -----  ------------ ------------
<S>                 <C>         <C>           <C>            <C>       <C>           <C>           <C>    <C>          <C>

Net revenues           $  92,450    $    8,685      $ 100,518  $  66,858   $   2,977    $  68,832   $  40,016  $   2,317   $  40,675
Cost of goods sold        54,980         4,379         58,862     40,328         298       40,626      24,516          -      24,516

Operating expenses        33,958         4,111         38,069     24,944       2,992       25,882      17,128     2,511       16,930
Income (loss) from
   operations              3,512           195          3,587      1,586       (313)        2,324     (1,628)      (194)       (771)
Interest expense, net     (2,709)         (184)        (2,850)      (929)      (150)      (1,080)       (794)        (1)       (795)

Other income/(expense)     2,813        (1067)          1,703      1,282          -           232       1,107         1           57
                      ----------- ------------- -------------- ---------- -----------  -----------  ----------  --------  ----------
Income (loss) before
   taxes                   3,616        (1056)          2,440      1,939       (463)        1,476     (1,315)     (194)      (1,509)
Income tax expense
   (benefit)               1,419         (446)            927      (100)          20         (80)       (103)         -        (104)
                      ----------- ------------- -------------- ---------- -----------  -----------  ----------  --------  ----------
Net income (loss)      $   2,197    $    (610)      $   1,513   $  2,039   $   (483)    $   1,556  $  (1,212)  $  (194)   $  (1,405)
                      =========== ============= ============== ========== ===========  =========== ===========  ========  ==========
CASH FLOWS
Cash provided by
 (used in) operations $ (75,395)    $   80,811      $   5,416   $  2,926   $   3,319    $   6,245  $  (1,159)   $ 1,974     $    815
Cash provided by
   (used in)investing
    activities          (12,763)      (76,747)       (89,510)      2,515     (8,017)        (4,751)    1,754     (1,899)       (145)
Cash provided by
    (used in) financing
    activities           104,248       (4,008)        100,240    (2,547)       4,967          1,669    1,075        (32)       1,043
                       ---------- ------------- -------------- ---------- -----------  ------------- --------  --------  -----------
Increase in cash          16,090            56         16,146      2,894         269          3,163    1,670         43        1,713
Cash at beginning of
    Period                 4,757           321          5,078      1,863          52          1,915      193          9          202
                       ---------- ------------- -------------- ---------- -----------  ------------- -------  ----------  ----------
Cash at end of period  $  20,847     $     377      $  21,224   $  4,757    $    321      $   5,078  $ 1,863      $   52   $   1,915
                       ========== ============= ============== ========== ===========  ============= =======  ==========  ==========

</TABLE>


NOTE: Intercompany balances have been eliminated in the consolidated totals.


<PAGE>


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
    ACCOUNTING AND FINANCIAL DISCLOSURE

None.


<PAGE>


                                                               PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

         The information with respect to directors and executive officers of the
Company in the Company's  definitive Proxy Statement for the 1998 annual Meeting
of Shareholders (the "Proxy Statement") is incorporated herein by reference.

ITEM 11.          EXECUTIVE COMPENSATION

         The information set forth under the caption  "Remuneration of Directors
and Officers" in the Proxy Statement is incorporated herein by reference.

ITEM 12.          SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The information with respect to security ownership by management as set
forth in the Proxy  Statement under the caption  "Security  Ownership of Certain
Beneficial Owners" is incorporated herein by reference.

ITEM 13.          CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         The information set forth under the caption  "Certain  Transactions" in
the Proxy Statement is incorporated herein by reference.


<PAGE>


PART IV

   ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

                  (a) The following financial  statements are included in Item 8
of Form 10-K:

            1.   Financial Statements
                     Report of Independent Accountants
                     Consolidated Balance Sheets as of June 30, 1998
                                 and 1997
                     Consolidated Statements of Operations for the years
                                 ended June 30, 1998, 1997 and 1996
                     Consolidated Statements of Stockholders' Equity for the
                                 years ended June 30, 1998, 1997, and 1996
                     ConsolidatedStatements  of  Cash  Flows  for
                                the years  ended June 30,  1998,
                                 1997 and 1996.
                     Notes to the Consolidated Financial Statements

            2.   Financial Statement Schedule                            Page
                     Schedule II  Valuation and Qualifying Accounts      60

                     The other schedules are omitted because the required
                     information  is either  inapplicable  or has
                     been disclosed in the consolidated financial
                     statements and notes thereto.

            3.   Exhibits

                     The Index to Exhibits is at page 62.

   (b)      Reports on Form 8-K

                     None

<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES

                                                              SCHEDULE II

                                                   VALUATION AND QUALIFYING ACCOUNTS

                                               YEARS ENDED JUNE 30, 1998, 1997 AND 1996

                                                        (Thousands of Dollars)

                                          Balance at            Charged to                                     Balance
                                          beginning             Returns and                                    at end
                                           of year              Allowances               Deductions   (1)      of year
                                        ---------------       ----------------         ---------------       ------------

<S>                                    <C>                    <C>                     <C>                    <C>
Year ended June 30, 1998
     Estimated credits
          due to customers                    $  3,121              $  28,364               $  27,497            $ 3,988
                                        ===============       ================         ===============       ============

Year ended June 30, 1997
     Estimated credits
          due to customers                    $  1,100              $  19,503               $  17,482            $ 3,121
                                        ===============       ================         ===============       ============

Year ended June 30, 1996
     Estimated credits
          due to customers                     $   618              $  10,147                $  9,665            $ 1,100
                                        ===============       ================         ===============       ============

(1) Merchandise returned

                                          Balance at                                                           Balance
                                          beginning             Additional                                     at end
                                           of year              provisions               Reduction             of year
                                        ---------------       ----------------         ---------------       ------------

Year ended June 30, 1998
     Accounts receivable
          Reserves                             $    59               $    476 (2)             $    -              $  535

                                        ===============       ================         ===============       ============

Year ended June 30, 1997
     Accounts receivable
          Reserves                             $     -               $     59                 $     -             $   59
                                        ===============       ================         ===============       ============

Year ended June 30, 1996
     Accounts receivable
          Reserves                             $     -               $      -                 $     -             $    -
                                        ===============       ================         ===============       ============

</TABLE>

(2) net of $288  charged to  goodwill  as a result of  adjustment  to  orginally
recorded purchase transaction.


<PAGE>
<TABLE>
<CAPTION>



                                                                                         Deductions
                                          Balance at                                                           Balance
                                          beginning             Additional                                     at end
                                           of year              provisions                                     of year
                                        ---------------       ----------------         ---------------       ------------
<S>                                     <C>                   <C>                      <C>                    <C>

Year ended June 30, 1998
 Inventory reserves                           $   698               $     78                $    755              $   21
                                        ==============        ===============          ==============        ============

Year ended June 30, 1997
 Inventory reserves                           $    88               $    710                 $   100              $  698
                                        ==============        ===============          ==============        ============

Year ended June 30, 1996
  Inventory reserves                          $    65               $    235                 $   212              $   88
                                        ==============        ===============          ==============        ============




</TABLE>



<PAGE>


                                                           INDEX TO EXHIBITS

Exhibit
No.                                                  Description

2.1      Agreement and Plan of Merger,  dated May 17, 1994,  among Shop at Home,
         Inc.,  SAH Merger  Corp.,  and MFP,  Inc.,  filed as Exhibit 2.1 to the
         Company's  Registration Statement on Form S-4 filed with the Commission
         on October 26, 1994, and incorporated herein by this reference.

2.2      First Amendment to Agreement and Plan Merger,  Dated November 11, 1994,
         among Shop at Home,  Inc., SAH Merger Corp.,  and MFP,  Inc.,  filed as
         Exhibit 2.2 to the Company's  Registration  Statement on Form S-4 filed
         with the  Commission on December 28, 1994, and  incorporated  herein by
         this reference.

2.3      Articles  of Merger of SAH Merger  Corp.  And MFP,  Inc.,  recorded  in
         Tennessee on February 24, 1995,  filed as Exhibit 4.2 to the  Company's
         Current  Report on Form 8-K filed with the Commission on March 2, 1995,
         and incorporated herein by this reference.

3(i).1   Charter of the Company,  filed as Exhibit 3.1 to the  Company's  Annual
         Report  Form  10-K  for the  fiscal  year  ended  June  30,  1993,  and
         incorporated herein by this reference.

3(i).2   Charter  amendment  recorded February 17, 1995, filed as Exhibit 4.3 to
         the Company's  Current  report on Form 8-K filed with the Commission on
         March 2, 1995, and incorporated hereby by this reference.

3(i).3* Charter amendment, recorded April 8, 1998.

3(ii)    Bylaws  of the  Company,  as  amended,  filed as  Exhibit  3(ii) to the
         Company's  Amendment  No. 2 to the  Registration  Statement on Form S-1
         filed with the Commission on March 21, 1998, and incorporated herein by
         this reference.

4.1      Form of Trust Indenture  dated February 23, 1995,  filed as Exhibit 4.5
         to the Company's  Current  Report on Form 8-K filed with the Commission
         on March 2, 1995, and incorporated herein by this reference.

4.2      Form of Promissory Note of the Company issued to the indenture  trustee
         under the Trust Indenture dated February 23, 1995, filed as Exhibit 4.6
         to the Company's  Current  Report on Form 8-K filed with the Commission
         on March 2, 1995, and incorporated herein by this reference.

4.3      Specimen  of Common  Stock  certificate,  filed as  Exhibit  4.8 to the
         Company's  Registration Statement on Form S-4 filed with the Commission
         on December 28, 1994, and incorporated herein by this reference.

4.4      Specimen of Preferred  Stock  certificate,  filed as Exhibit 4.9 to the
         Company's  Amendment  No. 1 to the  Registration  Statement on Form S-4
         filed with the Commission on January 20, 1995, and incorporated  herein
         by this reference.

4.5      Specimen of Note  Certificate,  filed as Exhibit 4.10 to the  Company's
         Registration  Statement  on Form  S-4  filed  with  the  Commission  on
         December 28, 1995, and incorporated herein by this reference.

4.6      Form of Trust Indenture with PNC Bank,  N.A., as Trustee with regard to
         the 11% Secured Notes due 2005,  containing specimen of the Note, filed
         as Exhibit 4.6 to the  Company's  Amendment  No. 2 to the  Registration
         Statement on Form S-1 filed with the  Commission on March 21, 1998, and
         incorporated herein by this reference.

4.7      Form of  Security  and Pledge  Agreement,  filed as Exhibit  4.7 to the
         Company=s  Amendment  No. 2 to the  Registration  Statement on Form S-1
         filed with the Commission on March 21, 1998, and incorporated herein by
         this reference.

10.1     Company's  Omnibus  Stock  Option  Plan,  filed as Exhibit  10.3 to the
         Company's  Annual Report on Form 10-K filed with the Commission for the
         fiscal  year  ended  June 30,  1992,  and  incorporated  herein by this
         reference.

10.2     Lease dated April 1, 1993,  between  Shop at Home,  Inc.  and Book Ends
         Discount  Bookstores,  Inc.,  filed as  Exhibit  10.5 to the  Company's
         Annual Report on Form 10-K for the fiscal year ended June 30, 1993, and
         incorporated herein by this reference.

10.3     Lease  dated July 1, 1994  between  Shop at Home,  Inc.  and  William &
         Warren,  Inc.,  filed as  Exhibit  10.3 to the  Company's  Registration
         Statement on Form S-4 filed with the  Commission  on December 28, 1994,
         and incorporated herein by this reference.

10.4     Form of Transponder  Use Agreement  dated April 1, 1993 between Shop at
         Home, Inc. and B & P The SpaceConnection,  filed as Exhibit 10.5 to the
         Company's Annual Report on Form 10-K for the fiscal year ended June 30,
         1993, and incorporated herein by this reference.

10.5     Transponder  Use  Agreement  dated June 6, 1994,  between Shop at Home,
         Inc. and Broadcast  International,  Inc.,  filed as Exhibit 10.5 to the
         Company's  Registration Statement on Form S-4 filed with the Commission
         on December 28, 1994, and incorporated herein by this reference.

10.5     Form of Transponder  Lease Agreement  dated December 21, 1994,  between
         Shop at Home, Inc. and Broadcast International,  Inc., filed as Exhibit
         10.7 to the Company's Registration Statement on Form S-4 filed with the
         Commission  on  December  28,  1994,  and  incorporated  herein by this
         reference.

10.7     Stock and Warrant Purchase  Agreement dated June 9, 1993,  between Shop
         at Home, Inc., SAH Holdings, L.P., and Global Network Television, Inc.,
         filed as Exhibit B to the  Statement on Schedule  13D of SAH  Holdings,
         L.P.,  filed with the  Commission  on June 18, 1993,  and  incorporated
         herein by this reference.


<PAGE>



10.8     First Amendment to Stock and Warrant Purchase  Agreement dated July 12,
         1993,  between  Shop at Home,  Inc.,  SAH  Holdings,  L.P.,  and Global
         Network  Television,  Inc.,  filed as  Exhibit  E to the  Statement  on
         Schedule 13D of SAH Holdings,  L.P.,  filed with the Commission on July
         27, 1993, and incorporated herein by this reference.

10.9     Agreement dated December 8, 1993, between Richard Howard, Inc. and Shop
         at Home,  Inc.,  filed as  Exhibit  10.10 to the  Company's  Registrant
         Statement on Form S-4 filed with the  Commission  on December 28, 1994,
         and incorporated herein by this reference.

10.10    Form of Employment  Agreement  between Kent E. Lillie and Shop at Home,
         Inc.,  filed as Exhibit B to the Company's  Current  Report on Form 8-K
         filed with the  Commission  on  September  17, 1993,  and  incorporated
         herein by this reference.

10.11    Form of Warrant to Purchase  Shares dated  September  7, 1993,  between
         Shop at Home,  Inc. and SAH Holdings,  L.P.,  filed as Exhibit A to the
         Company's  Current  Report on Form 8-K  filed  with the  Commission  on
         September 17, 1993, and incorporated herein by this reference.

10.12    Form of Option  Agreement for options  issued to  employees,  executive
         officers and others, filed as Exhibit 10.13 to the Company's Registrant
         Statement on Form S-4 filed with the  Commission  on December 28, 1994,
         and incorporated herein by this reference.

10.13    Agreement dated June 30, 1994, between Combine International,  Inc. and
         Shop at Home, Inc., filed as Exhibit 10.14 to the Company's  Registrant
         Statement on Form S-4 filed with the  Commission  on December 28, 1994,
         and incorporated herein by this reference.

10.14    1994 $2.50 Common Stock Purchase Option dated June 30, 1994,  issued to
         Combine  International,  Inc.,  filed as Exhibit 10.15 to the Company's
         Registrant  Statement on Form S-4 filed with the Commission on December
         28, 1994, and incorporated herein by this reference.

10.15    Description of agreement with MediaOne,  Inc. for consulting  services,
         filed as Exhibit  10.16 to the Company's  Registrant  Statement on Form
         S-4 filed with the  Commission on December 28, 1994,  and  incorporated
         herein by this reference.

10.16    Stock  Purchase  Agreement  dated  December 6, 1994, by and between the
         Company and Television Media  Resources,  L.C., filed as Exhibit 2.1 to
         the Company's  Current  Report on Form 8-K filed with the Commission on
         December 20, 1994, and incorporated herein by this reference.

10.17    Promissory  Note dated  December  6, 1994,  in the  original  principal
         amount of $1,250,000, the maker of which is Registrant and the original
         payee of which is Television  Media  Resources,  L.C., filed as Exhibit
         10.1 to the  Company's  Current  Report  on Form  8-K  filed  with  the
         Commission  on  December  20,  1994,  and  incorporated  herein by this
         reference.
10.18    Security  Agreement and Pledge Agreement dated December 6, 1994, by and
         between  Registrant  and Television  Media  Resources,  L.C.,  filed as
         Exhibit 10.2 to the Company's Current Report on Form 8-K filed with the
         Commission  on  December  20,  1994,  and  incorporated  herein by this
         reference.

10.19    Letter Agreement dated December 6, 1994, by and between  Registrant and
         Charles E.  Walker,  filed as  Exhibit  10.3 to the  Company's  Current
         Report on Form 8-K filed with the  Commission on December 20, 1994, and
         incorporated herein by this reference.

10.20    Majority Partnership Interest and Majority Stock Purchase Option by and
         among  Charles E. Walker,  Urban  Broadcasting  Systems and  Broadcast,
         Cable and Satellite  Technologies,  Inc.,  filed as Exhibit 10.4 to the
         Company's  Current  Report on Form 8-K  filed  with the  Commission  on
         December 20, 1994, and incorporated herein by this reference.

10.21    Form of Majority  Partnership  Interest  and  Majority  Stock  Purchase
         Agreement by and among Charles E. Walker,  Urban  Broadcasting  Systems
         and Broadcast, Cable and Satellite Technologies, Inc., filed as Exhibit
         10.5 to the  Company's  Current  Report  on Form  8-K  filed  with  the
         Commission  on  December  20,  1994,  and  incorporated  herein by this
         reference.

10.22    Minority  Partnership  Interest and Minority Stock  Purchase  Agreement
         dated May 15, 1993, by and among Charles E. Walker,  Urban Broadcasting
         Systems and Broadcast, Cable and Satellite Technologies, Inc., filed as
         Exhibit 10.6 to the Company's Current Report on Form 8-K filed with the
         Commission  on  December  20,  1994,  and  incorporated  herein by this
         reference.

10.23    Modification,  Ratification and Consent by and among Charles E. Walker,
         Urban  Broadcasting   Systems,   Urban  Broadcasting   Systems,   Inc.,
         Television  Media Resources,  L.C., and Broadcast,  Cable and Satellite
         Technologies,  Inc.,  filed as Exhibit  10.7 to the  Company's  Current
         Report on Form 8-K filed with the  Commission on December 20, 1994, and
         incorporated herein by this reference.

10.24    Restated  Majority  Partnership  Interest and Majority  Stock  Purchase
         Option by and among Charles E. Walker,  Urban Broadcasting  Systems and
         Broadcast,  Cable and Satellite Technologies,  Inc. dated as of May 15,
         1993, filed as Exhibit 10.8 to the Company's Current Report on Form 8-K
         filed with the Commission on December 20, 1994, and incorporated herein
         by this reference.

10.25    Restated Construction  Agreement dated as of May 15, 1993, by and among
         Charles E. Walker,  Urban Broadcasting  Systems,  Broadcast,  Cable and
         Satellite   Technologies,   Inc.,  and  Spectrum   Communications   and
         Engineering,  Inc.,  filed as  Exhibit  10.9 to the  Company's  Current
         Report on Form 8-K filed with the  Commission on December 20, 1994, and
         incorporated herein by this reference.

10.26    Engineering  Services  Agreement  dated as of December  14, 1993 by and
         between Broadcast, Cable and Satellite Technologies, Inc., and Spectrum
         Communications  and  Engineering,  Inc.,  filed as Exhibit 10.10 to the
         Company's  Current  Report on Form 8-K  filed  with the  Commission  on
         December 20, 1994, and incorporated herein by this reference.


<PAGE>


10.27    Form of Employment Agreement by and between Urban Broadcasting Systems,
         Inc. and Charles E.  Walker,  filed as Exhibit  10.11 to the  Company's
         Current  Report on Form 8-K filed with the  Commission  on December 20,
         1994, and incorporated herein by this reference.

10.28    Form of Time  Brokerage  Agreement  dated  December  14,  1993,  by and
         between Urban Broadcasting  Systems and Broadcast,  Cable and Satellite
         Technologies,  Inc.,  filed as Exhibit 10.12 to the  Company's  Current
         Report on Form 8-K filed with the  Commission on December 20, 1994, and
         incorporated herein by this reference.

10.29    Form of Escrow Agreement by and between  Registrant,  Charles E. Walker
         and U.S.  Trust Company of Texas,  N.A.,  filed as Exhibit 10.13 to the
         Company's  Current  Report on Form 8-K  filed  with the  Commission  on
         December 20, 1994, and incorporated herein by this reference.

10.30    Form of Promissory  Note in the principal  amount of  $750,000.00,  the
         maker of which is Broadcast,  Cable and Satellite  Technologies,  Inc.,
         payable to Charles E. Walker,  filed as Exhibit  10.14 to the Company's
         Current  Report on Form 8-K filed with the  Commission  on December 20,
         1994, and incorporated herein by this reference.

10.32    Lease  Agreement  dated  December  28,  1993,  by  and  between  H  & C
         Communications,  Inc. and Broadcast,  Cable and Satellite Technologies,
         Inc.,  filed as Exhibit 10.16 to the Company's  Current  Report on Form
         8-K filed with the  Commission on December 20, 1994,  and  incorporated
         herein by this reference.

10.33    Agreement  dated as of December  17,  1993,  by and between  Blue Ridge
         Tower  Corporation  and  Broadcast,  Cable and Satellite  Technologies,
         Inc.,  filed as Exhibit 10.17 to the Company's  Current  Report on Form
         8-K filed with the  Commission on December 20, 1994,  and  incorporated
         herein by this reference.

10.34    Amendment to  Agreement  dated  December 17, 1993,  by and between Blue
         Ridge   Tower   Corporation   and   Broadcast,   Cable  and   Satellite
         Technologies,  Inc.,  filed as Exhibit 10.18 to the  Company's  Current
         Report on Form 8-K filed with the  Commission on December 20, 1994, and
         incorporated herein by this reference.

10.35    Letter to Shop at Home,  Inc.,  from the directors of MFP, Inc.,  dated
         November 11, 1994, filed as Exhibit 10.36 to the Company's Registration
         Statement on Form S-4 filed with the  Commission  on December 28, 1994,
         and incorporated herein by this reference.

10.36    Programming  Agreement between Shop at Home, Inc., and MFP, Inc., dated
         November 11, 1994, filed as Exhibit 10.37 to the Company's Registration
         Statement on Form S-4 filed with the  Commission  on December 28, 1994,
         and incorporated herein by this reference.

10.37    Variable  Rate  Convertible  Secured Note Due 2000 of the Company dated
         August 16, 1995,  filed as Exhibit 10.37 to the Company's Annual Report
         on Form 10-K for the fiscal year ended June 30, 1996 and filed with the
         Commission  on September  30,  1996,  and  incorporated  herein by this
         reference.


<PAGE>


10.38    Security  Agreement  dated August 16, 1995, by and between the Company,
         MFP, Inc., and Global Network Television,  Inc., filed as Exhibit 10.38
         to the  Company's  Annual Report on Form 10-K for the fiscal year ended
         June 30, 1996 and filed with the  Commission on September 30, 1996, and
         incorporated herein by this reference.

10.39    Restated  Agreement  dated  January 26, 1996,  and the First  Amendment
         thereto dated March 7, 1996, by and between Richard  Howard,  Inc., and
         the Company,  filed as Exhibit 10.39 to the Company's  Annual Report on
         Form 10-K for the fiscal  year  ended June 30,  1996 and filed with the
         Commission  on September  30,  1996,  and  incorporated  herein by this
         reference.

10.40    Majority  Stock Purchase  Agreement  dated June 3, 1996, by and between
         Charles E. Walker, Broadcast,  Cable and Satellite Technologies,  Inc.,
         and Urban  Broadcasting  Systems,  Inc.,  filed as Exhibit 10.40 to the
         Company's Annual Report on Form 10-K for the fiscal year ended June 30,
         1996  and  filed  with  the  Commission  on  September  30,  1996,  and
         incorporated herein by this reference.

10.41    Promissory  Note dated  September  5,  1996,  made by the  Company  and
         Broadcast,  Cable and Satellite Technologies,  Inc., payable to Charles
         E. Walker,  filed as Exhibit  10.41 to the  Company's  Annual Report on
         Form 10-K for the fiscal  year  ended June 30,  1996 and filed with the
         Commission  on September  30,  1996,  and  incorporated  herein by this
         reference.

10.42    Security  Agreement dated September 5, 1996, by and between  Broadcast,
         Cable and Satellite Technologies, Inc., and Charles E. Walker, filed as
         Exhibit  10.42 to the  Company's  Annual  Report  on Form  10-K for the
         fiscal  year  ended  June 30,  1996 and filed  with the  Commission  on
         September 30, 1996, and incorporated herein by this reference.

10.43    Employment  Agreement  between  Kent E.  Lillie and Shop at Home,  Inc.
         dated July 1,  1997,  filed as Exhibit  10.43 to the  Company's  Annual
         Report on Form 10-K for the fiscal  year ended June 30,  1997 and filed
         with the Commission on September 29, 1997, and  incorporated  herein by
         this reference.

10.44    Asset  Purchase   Agreement  dated  September  23,  1997,  between  SAH
         Acquisition  Corporation  II, Global  Broadcasting  Systems,  Inc., and
         Global  Broadcasting  Systems License Corp.,  filed as Exhibit 10.44 to
         the  Company's  Quarterly  Report on Form 10-Q for the  fiscal  quarter
         ended  September 30, 1997 and filed with the Commission on November 14,
         1997, and incorporated herein by this reference.

10.45    Bill of Sale dated  February 24, 1997 from  Norwest  Credit,  Inc.,  to
         Collector's  Edge of  Tennessee,  Inc,  filed as  Exhibit  10.45 to the
         Company's  Registration Statement on Form S-1 filed with the Commission
         on January 14, 1998, and incorporated herein by this reference.

10.46    Credit and Security  Agreement  dated as of February 24, 1997,  between
         Norwest Credit, Inc., and Collector's Edge of Tennessee, Inc., filed as
         Exhibit 10.46 to the Company's Registration Statement on Form S-1 filed
         with the  Commission on January 14, 1998,  and  incorporated  herein by
         this reference.

10.47    Loan  Agreement  dated  November  28,  1997,  between  the  Company and
         NationsBank of Tennessee, N.A., filed as Exhibit 10.47 to the Company's
         Registration Statement on Form S-1 filed with the Commission on January
         14, 1998, and incorporated herein by this reference.

10.48    Loan Note  dated  November  28,  1997 made by the  Company  payable  to
         NationsBank of Tennessee, N.A., filed as Exhibit 10.48 to the Company's
         Registration Statement on Form S-1 filed with the Commission on January
         14, 1998, and incorporated herein by this reference.

10.49    Amendment No.1 to Company's Omnibus Stock Option Plan filed as Appendix
         A to the Company's  Proxy Statement on Schedule 14A for the fiscal year
         ended June 30,  1996,  and filed with the  Commission  on November  18,
         1996, and incorporated herein by this reference.

10.50    Form of  options  issued to  directors  dated June 19,  1997,  filed as
         Exhibit 10.50 to the Company=s Registration Statement on Form S-1 filed
         with the  Commission on January 14, 1998,  and  incorporated  herein by
         this reference.

10.51    Form of  Transponder  Use  Agreement  dated June 25, 1995,  between the
         Company  and B&P The  SpaceConnection,  filed as  Exhibit  10.51 to the
         Company's  Registration Statement on Form S-1 filed with the Commission
         on January 14, 1998, and incorporated herein by this reference.

11       Schedule   of   Computation  of   Net  Income Per Share (in  Note 12 to
         Consolidated  Financial  Statements of the Company for the period ended
         June 30, 1998, included herein)

21*      Subsidiaries of the Company.

27*      Financial Data Schedule. (For SEC Use Only)


*  Filed herewith




























                                   SIGNATURES

        Pursuant to the  requirements  of Section 13 and 15(d) of the Securities
Exchange  Act of 1934,  the  Company has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

    SHOP AT HOME, INC.

By:         /s/                        Date:             9/28/98
   --------------------------                   ------------------------
   Kent E. Lillie
   President and Chief Executive Officer
   (Principal Executive Officer)

By:        /s/                         Date:              9/28/98
   --------------------------                   -------------------------
   James Bauchiero
   Executive Vice President and Chief Financial Officer

By:        /s/                        Date:               9/28/98
   --------------------------                   --------------------------
   Joseph Nawy
   VP Finance (Principal Accounting Officer)


        Pursuant to the  requirements  of the  Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Company and in the capacities on the dates indicated.

Date:          9/28/98                                        /s/
      -----------------------------            ------------------------------
                                               J.D. Clinton, Director

Date:          9/28/98                                        /s/
      -----------------------------            ------------------------------
                                               W. Paul Cowell, Director

Date:          9/28/98                                        /s/
      -----------------------------            -------------------------------
                                               Kent E. Lillie, Director

Date:          9/28/98                                        /s/
      -----------------------------            -------------------------------
                                               Joseph I. Overholt, Director

Date:          9/28/98                                        /s/
      -----------------------------            -------------------------------
                                               A.E. Jolley, Director

Date:          9/28/98                                        /s/
      -----------------------------            -------------------------------
                                               Frank A. Woods, Director

Date:          9/28/98                                       /s/
      -----------------------------            -------------------------------
                                               Patricia Mitchell, Director

Date:          9/28/98                                       /s/
      -----------------------------            -------------------------------
                                               Daniel J. Sullivan, Director



<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000810029
<NAME>                        Shop at Home, Inc.
<MULTIPLIER>                                   1000
<CURRENCY>                                     U.S. DOLLARS

<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              JUN-30-1998
<PERIOD-START>                                 JUL-1-1997
<PERIOD-END>                                   JUN-30-1998
<EXCHANGE-RATE>                                1
<CASH>                                         21,224
<SECURITIES>                                   0
<RECEIVABLES>                                  4,365
<ALLOWANCES>                                   535
<INVENTORY>                                    4,332
<CURRENT-ASSETS>                               30,780
<PP&E>                                         23,276
<DEPRECIATION>                                 2,719
<TOTAL-ASSETS>                                 143,770
<CURRENT-LIABILITIES>                          19,212
<BONDS>                                        75,254
                          1,393
                                    0
<COMMON>                                       58
<OTHER-SE>                                     44,302
<TOTAL-LIABILITY-AND-EQUITY>                   143,770
<SALES>                                        100,518
<TOTAL-REVENUES>                               102,221
<CGS>                                          58,862
<TOTAL-COSTS>                                  38,069
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               188
<INTEREST-EXPENSE>                             2,850
<INCOME-PRETAX>                                2,440
<INCOME-TAX>                                   927
<INCOME-CONTINUING>                            1,513
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   1,513
<EPS-BASIC>                                  0.10
<EPS-DILUTED>                                  0.09



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