SHOP AT HOME INC /TN/
10-K/A, 1999-10-28
CATALOG & MAIL-ORDER HOUSES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549
                                    --------

                                   FORM 10-K/A
                               (Amendment No. 1)
                                   (Mark One)
                          [X] ANNUAL REPORT PURSUANT TO
                           SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF
                         1934 For the fiscal year ended June
                                    30, 1999

                        [ ] Transition report pursuant to
                           section 13 or 15(d) of the
                       Securities Exchange Act of 1934 For
                      the transition period from ______ to
                                     ------

                         Commission file number 0-25596

                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)

                              Tennessee 62-1282758
                       (State of incorporation) (IRS EIN)

                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                        Nashville, Tennessee 37230-05249
                    (Address of principal executive offices)

        Registrant's telephone number, including area code: (615)263-8000

        Securities registered pursuant to Section 12(b) of the Act: NONE

                    Securities registered pursuant to Section 12(g) of the Act:

                         Common Stock, $.0025 par value
                                (Title of class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by  Section  13 or 15(d)  for the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required to file such  reports);  and,  (2) has been subject to such filing
requirements for the past 90 days.
                                  Yes x No ____

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

Aggregate  market  value  of the  Common  Stock  held by  non-affiliates  of the
registrant on August 26, 1999 was $235,735,418

Number  of  shares  of  Common  Stock  outstanding  as  of  August  25, 1999 was
30,397,202

DOCUMENTS INCORPORATED BY REFERENCE

By filing this amendment ("Amendment No. 1"), the undersigned registrant  hereby
amends its Annual Report  on  Form  10-K  for  the  year  ended June 30, 1999 to
include therein the information required in Part III.




<PAGE>


                               SHOP AT HOME, INC.

                                    FORM 10-K

                     FOR THE FISCAL YEAR ENDED JUNE 30, 1999

                                      INDEX

PART I                                                          Page

         Item 1.           Business                                5
         Item 2.           Properties                             18
         Item 3.           Legal Proceedings                      18
         Item 4.           Submission of Matters to a Vote of
                              Security Holders                    19

PART II

         Item 5.           Market for the Registrant's Common Stock
                              and Related Stockholder Matters     20
         Item 6.           Selected Financial Data                21
         Item 7.           Management's Discussion and Analysis
                              of Financial Condition and Results
                              of Operations                       22
         Item 7A.          Quantitative and Qualitative
                              Disclosures About Market Risk       31
         Item 8.           Financial Statements and Supplementary
               `              Data                                32
         Item 9.           Changes in and Disagreements with
                              Accountants on Accounting and
                              Financial Disclosure                61
PART III

         Item 10.          Directors and Executive Officers of the
                              Registrant                          62
         Item 11.          Executive Compensation                 65
         Item 12.          Security Ownership of Certain
                              Beneficial Owners and Management    75
         Item 13.          Certain Relationships and Related
                              Transactions                        77

PART IV

         Item 14.          Exhibits, Financial Statement
                              Schedules, and Reports on Form 8-K  79

SIGNATURES                                                        86






<PAGE>


FORWARD-LOOKING STATEMENTS

         This report includes  forward-looking  statements within the meaning of
Section 27A of the  Securities  Act of 1933 and  Section  21E of the  Securities
Exchange Act of 1934. Shop At Home, Inc. (the "Company" or "Shop At Home") based
these  forward-looking  statements  largely  on  its  current  expectations  and
projections  about future  events and financial  trends  affecting the financial
condition of its business.  These  forward-looking  statements  are subject to a
number of risks,  uncertainties and assumptions  about Shop At Home,  including,
among other things:

o         general economic and  business conditions, both  nationally and in the
                Company's markets;

o         the Company's expectations and estimates concerning  future  financial
                performance,  financing  plans and the  impact of competition;

o         anticipated trends in the Company's business;

o         existing and future regulations affecting the Company's business;

o         the Company's successful implementation of its business strategy;

o         fluctuations in the Company's operating results; and

o         technological changes in the television and Internet industry.

         In  addition,  in this  report,  the words  "believe,"  "may,"  "will,"
"estimate,"   "continue,"   "anticipate,"   "intend,"   "expect"   and   similar
expressions,  as they relate to Shop At Home,  its business or  management,  are
intended to identify forward-looking statements.

         The Company  undertakes no obligation to publicly  update or revise any
forward-looking  statements,  whether  as a result  of new  information,  future
events or otherwise  after the date of this  report.  Because of these risks and
uncertainties,  the forward-looking  events and circumstances  discussed in this
report may not occur and  actual  results  could  differ  materially  from those
anticipated or implied in the forward-looking statements.





<PAGE>


ITEM 1.  BUSINESS

Shop At Home

         The Company sells specialty consumer products,  primarily collectibles,
through interactive  electronic media including  broadcast,  cable and satellite
television  and,  increasingly,  the Internet.  The Company  offers a variety of
products such as sports cards and memorabilia, coins, currency and jewelry, many
of which it sells on an exclusive basis.  The Company produces  programming in a
digital format in its new state-of-the-art  facilities in Nashville,  Tennessee.
The  programming  is  transmitted  by  satellite  to cable  television  systems,
television  broadcasting  stations  and  satellite  dish  receivers  across  the
country.    Programming   is   delivered   through   the   Company's    website,
shopathomeonline.com.   The   Company   intends  to  launch  its  new   website,
collectibles.com,  in the fall of 1999, and intends for  collectibles.com  to be
the premier website for the sale of collectible products.

         The Company  believes  that the  emergence  of the Internet as a global
interactive  communications  medium  provides it with an opportunity to leverage
its traditional  broadcast  assets and the Company's  significant  experience in
marketing specialty consumer products over an electronic medium. Since 1994, the
Company has increased its net revenues from $21.7 million to $152.0  million for
the year ended June 30, 1999,  almost  entirely  through the use of  traditional
television  broadcasting.  The  Internet  offers the  Company the  potential  to
broaden its customer  base,  the ability to offer an expanded  product line, the
capability  to use  computer  technology  to reduce the cost of  processing  and
fulfilling customer orders, and the opportunity to enhance the consumer shopping
experience,  which  the  Company  believes  will  result  in  additional  repeat
customers and higher sales. In 1997, the Company  established its first website,
shopathomeonline.com,  which  offers  many  of the  same  products  sold  on its
television  programming.  The Company is working  with Oracle  Corporation,  iXL
Enterprises, Inc. and other vendors to develop collectibles.com.

         To generate  traffic on its  website,  the Company  plans to enter into
other  promotional  arrangements with Internet portals in addition to its recent
promotional  arrangements with Yahoo! and GO Network. The Company can market its
website at minimal  incremental cost, through  cross-promotional  advertising on
its television  broadcast  programming,  introducing  the Company's  traditional
television shoppers to a more interactive and cost-efficient sales method.

         The Company owns and operates six UHF  television  stations,  which are
located in the San Francisco, Boston, Houston, Cleveland, Raleigh and Bridgeport
markets.  Five of these television stations are located in the top 13 television
markets in the United  States,  including the  Bridgeport,  Connecticut  station
which covers a portion of the New York City metropolitan area television market.
As of June 30, 1999, the Company's television households reached,  during all or
part of the day,  approximately  73  million  duplicated  cable or 53.5  million
unduplicated  households as well as direct broadcast  system (DBS)  programming,
many of which received the  programming on more than one channel.  Approximately
9.8 million cable households received the Company's programming on essentially a
full time basis (20 or more hours per day).

         The Company's  products are segmented into three  categories:  licensed
and authenticated  products,  consumer and specialty  products,  and jewelry and
lifestyle   products.   Licensed  and  authenticated   products  include  sports
collectibles and sports related products, movie memorabilia and other signed and
autographed  merchandise.  Consumer and specialty  products  include  electronic
equipment,  coins and  currency,  and cutlery and knives.  Jewelry and lifestyle
products include jewelry,  gemstones,  health and beauty products, personal care
items and  clothing.  The Company  believes  that its product mix and  marketing
strategy  are unique in the  electronic  commerce  industry  because it features
products with high average selling prices and emphasizes merchandise that is not
widely available, and is purchased primarily by men.

         The Company is  incorporated  in Tennessee and its  principal  place of
business  and  executive  offices are located at 5388  Hickory  Hollow  Parkway,
Antioch,  Tennessee 37013. The Company's  telephone number is (615) 263-8000 and
its Internet address is www.shopathomeonline.com.

Industry Background

         Television Programming.  Electronic commerce using full-time television
programming  has  grown to a $3.8  billion  industry.  The  television  commerce
industry is dominated by two competitors:  The Home Shopping Network and the QVC
Network. These two competitors' combined sales represented  approximately 93% of
the  broadcast  television  commerce  industry's  1998  revenues  and 94% of the
industry's 1997 revenues.

         Television  station ownership allows a broadcaster to take advantage of
the  "must  carry"  rules  of  the  Federal  Communications   Commission  (FCC).
Generally, the "must carry" rules require most cable systems (with the exception
of some small  systems) to set aside up to one-third of their  channels to carry
the broadcast signals of local, full-power television stations,  including those
broadcasting  programming that allows consumers to shop from their homes.  These
signals must be carried on a continuous,  uninterrupted basis and must be placed
in the same numerical channel position as when broadcast  over-the-air,  or on a
mutually agreeable channel.

         In  addition,  the FCC  has  adopted  rules  for  implementing  digital
(including  high-definition)  television  service,  or DTV service.  The FCC has
allotted to eligible existing  television  stations a second channel on which to
provide DTV service.  Television  stations will be allowed to use these channels
according to their best business judgment.  These uses include multiple standard
definition  program channels,  data transfer,  subscription  video,  interactive
materials,  and audio signals,  although  stations will be required to provide a
free digital video  programming  service that is at least  comparable to today's
analog service.

         Internet Commerce.  The Internet is an increasingly  significant global
medium for communications,  content and commerce. The increasing  functionality,
accessibility  and overall  usage of the Internet and online  services have made
them an attractive commercial medium. The Internet and other online services are
evolving  into an  alternative  sales and  marketing  channel to retail  stores,
mail-order  catalogues and television  shopping.  Online  retailers can interact
directly  with  customers,   adjusting  their  featured  selections,   editorial
insights,  shopping interfaces,  pricing and visual presentations to effectively
market their products.  The Company  believes that the minimal cost to originate
programming  on the Internet,  the ability to reach and serve a large and global
group of customers electronically from a central location, and the potential for
personalized  low-cost  customer  interaction  all provide  additional  economic
benefits for online retailers.

         The  growing   adoption  of  the  Internet   represents  a  significant
opportunity for businesses to conduct  commerce over the Internet.  The Internet
allows companies to develop one-to-one  relationships  with customers  worldwide
without making significant  investments in traditional  infrastructure,  such as
retail outlets, distribution networks and sales personnel.

         Increases  in consumer  purchases  on the Internet are expected to be a
significant  factor in the growth of electronic  commerce.  The online  shopping
experience offers  convenience to the consumer.  An online consumer's ability to
comparison shop is greatly enhanced by the ability to access multiple  retailers
via the Internet. Online shopping also offers the consumer access to vendors who
sell from larger inventories than traditional retailers.  Products commonly sold
on  the  Internet  include  software,   books,   music,   airline  tickets  and,
increasingly, specialty consumer products and larger household consumer goods.

         Specialty  Consumer  and  Collectible  Products.  The sale of specialty
consumer products,  and the collectibles industry in particular,  is a large and
growing  segment of the  retail  industry.  Based upon a current  survey and the
average annual purchases of collectors, the Company believes that the market for
primary collectibles in the United States is at least $82 billion.

         The market for  collectibles  includes a broad range of products  which
share  in  common a group of  consumers  interested  in  acquiring  products  as
collectors' items.  Collectors  purchase  collectibles for a variety of reasons,
including nostalgia,  hobby or investment.  Collectibles have traditionally been
sold  through  specialty  retailers,  each of whom sells one type,  or a limited
number  of  types,  of  collectible  products.  As  a  result,  the  market  for
collectible  products is large and highly  fragmented with no dominant  industry
retailers.

         The Company believes that traditional "brick and mortar" retailers face
a number of  challenges  in  providing  a  satisfying  shopping  experience  for
collectible  products,  including inventory  restrictions due to physical space,
difficulties in blending merchandising strategies, a tendency to stock only high
volume inventory, in addition to building and personnel costs.

         Increasingly,  collectors  are  turning to the  Internet as a source of
collectible products and information regarding collectibles.

Business Strategy

         The  Company's  business  objective  is to become a  leading  seller of
specialty consumer products, primarily collectibles, through electronic media by
implementing the following strategies:

         Increase  Internet  Distribution.  The Company  plans to  increase  the
distribution  of its  programming  through the  Internet.  The Company  plans to
launch  its new  website,  collectibles.com,  in the fall of 1999.  Through  the
Internet,  the Company  will market its  products  to a new  audience  and to an
audience  which may not have  access to its  television  programming.  Since the
Company's  programming is produced in a digital format, it is easy for it to use
both audio and video  portions of its  programming to market its products on its
website.  To increase the  visibility of the  Company's  website and expose more
potential  customers  to its  programming,  the Company will promote its website
with its television  programming,  and it expects to place information about its
website  on  high  traffic  portals  in  addition  to  its  recent   promotional
arrangements  with Yahoo! and GO Network.  The Company will also use traditional
media advertising to promote  collectibles.com.  This increased  visibility will
create additional brand awareness, assisting the Company in reaching its goal of
establishing collectibles.com as the premier website for collectors.

         Broaden The Company's Television  Programming Reach. The Company intend
to further broaden the distribution of its programming by seeking more favorable
programming  times on the  broadcast  television  stations and cable  systems on
which its programming currently appears and by entering into additional carriage
agreements with cable systems and broadcast  television  stations owned by third
parties.  The Company may also continue to acquire broadcast television stations
in major  markets on a  cost-effective  basis,  subject to the  availability  of
financing to do so through additional borrowings,  cash flow or the use of stock
as  consideration.  By owning and  operating  stations  in select  markets,  the
Company  can  broadcast  full-time  programming  in those  markets  and  thereby
increase  the brand  awareness  of its website and its quality  merchandise.  In
addition,  owning stations in select markets enables the Company to increase its
viewership  by  exercising  "must carry"  rights with cable system  operators in
those markets.  This strategy has been impacted by a recent  decision of the FCC
regarding multiple ownership of television stations.  See "Recent Developments -
FCC Cross-Ownership Regulation Changes" herein.

         Continue to Offer High Quality, Differentiated Product Mix. The Company
plans to  continue  pursuing  its  strategy of selling  products  such as sports
memorabilia,  coins and other collectible products, some of which are no readily
available through other television programming,  Internet or retail competitors.
The Company  believes  its  emphasis on selling  higher  priced,  exclusive  and
authenticated  merchandise  creates a unique  market  niche.  This  enhances its
ability to obtain  carriage from cable systems and television  broadcasters  and
establish relationships with Internet portals.

         Improve Profit  Margins.  As the Company's  website sales increase as a
percentage  of the  Company's  total sales,  the expenses  associated  with such
increased sales can be contained  through the use of technological  efficiencies
which will offer the opportunity to improve its profit margins. The Company also
plans to improve profit margins by taking  advantage of its purchasing  power to
negotiate lower  wholesale  prices with vendors and spreading fixed charges over
an increased sales base. The Company will continue to optimize  inventory levels
through a combination of methods which allows it to operate with minimal working
capital requirements, thereby further enhancing margins.

         Leverage  Customer  Database.  The  Company's new  integrated  computer
system, which should be operational by the end of 1999, will permit it to better
manage  its  existing  customer  database  in order to  profile  and  track  the
purchasing  habits of its customers.  This use of the database will enable it to
refine its merchandising decisions to maximize viewer interest by evaluating the
historical purchasing preferences of customers.  The Company's new sales systems
will  enable it to  utilize  this  information  in real time to offer  customers
additional  products which are  complementary to the products they purchase.  By
combining the  Company's  database  with its Internet  capabilities  and its new
integrated  computer  system,  the Company  will be able to identify  particular
products which  coincide with customer  purchasing  profiles.  The Company would
then be able  to  provide  e-mail  notices  to  customer  about  purchasing  the
products.  Additionally, the Company's sales systems allow call center operators
to market merchandise to its customers on an out-bound basis.

         Develop Alternative Sources of Revenue.  The Company believes there are
several opportunities to establish complementary sources of revenue,  including:
(1) the sale of advertising on the Company's website; (2) the introduction of an
out-bound telemarketing program; and (3) the sale of additional products through
direct marketing and package insert programs.

Recent Developments

      collectibles.com

         Website development.  The Company is making a significant investment in
the  development  of its new  website,  collectibles.com.  The Company  plans to
launch this website in the fall of 1999, and it intends for  collectibles.com to
offer the most diverse selection of collectible products on the Internet,  using
advanced multimedia  content,  including streaming video and audio. Given that a
significant  portion of the  Company's  revenues  are  derived  from the sale of
collectible  merchandise,  it sees this as an opportunity to generate additional
sales to the  Company's  existing  customers  and to promote  its  products to a
completely new audience who cannot  currently view the Company's  programming on
television.  This  investment  represents a natural  extension  from the sale of
merchandise through means of traditional television, and it anticipates that the
Internet and its website will play an increasing  role in the  Company's  future
growth.  The  Company  plans to continue  to  cross-promote  its website and its
television programming to fully take advantage of the capabilities of electronic
commerce and the Company's digital programming.

         iXL. In April 1999,  the Company  entered into an  agreement  with iXL,
under which iXL has agreed to develop the collectibles.com  website.  Under this
agreement,  the  Company  will  pay  iXL up to $3.0  million  to  construct  and
customize the website, to create interactive interfaces,  to develop software to
manage and  facilitate  customer  transactions  over the  website and to provide
website marketing advice.

     Internet Promotional Arrangements

         Yahoo!.  In April 1999,  the Company  entered  into an  agreement  with
Yahoo!.  According to Media Metrix,  yahoo.com is the most visited website, with
approximately  32.3 million unique  visitors in July 1999.  Under the agreement,
the Company and Yahoo!  will  cross-promote  each other's products and services.
The agreement,  which does not require the payment of any funds from the Company
to Yahoo!, provides for:

o         placement  of  online banner advertising featuring the Company and its
               websites on Yahoo!'s websites;

o         inclusion of  the Company's current website and its planned website on
               Yahoo!'s "Listings Page";

o         links to the Company's websites from Yahoo! web pages;

o         placement of the Company's logo on the Yahoo! Auction web pages;

o         Yahoo!-organized  auctions  which  feature  the  Company's collectible
               products on Yahoo! Auction;

o         products to be supplied by the Company to Yahoo!  for sale on Yahoo!'s
               Listing  Page  and  the  advertisement  of  these  listings on it
               television programming;

o         co-sponsorship  of  celebrity  and  show  host chats on Yahoo! Feature
               Chats;

o         broadcast  of a  regularly  scheduled hour (the "Totally Yahoo! Hour")
               during  which  the  Company   promotes  and  sells Yahoo!-related
               products; and

o              the  placement  of the Yahoo!  logo on  certain of the  Company's
               printed  materials,  the  display of its logo  during some of the
               Company's television  programming and its broadcast of commercial
               spots for Yahoo!.

         GO Network.  In June 1999,  the Company  entered into an agreement with
Infoseek  Corporation,  the owner of the  website  go.com,  a  leading  Internet
portal.  GO Network has advised  the  Company  that it has over 50 million  page
views per day and over 11 million  registered  users.  Under the agreement,  the
Company will receive Gold  Merchant  status under the Go Shop  collectibles  and
jewelry departments. The Company will be one of only three Gold Merchants within
each of these  departments.  Benefits of Gold Merchant status include  preferred
placement  within the Go Shop  collectibles and jewelry  departments,  preferred
ranking in product  searches,  and banner  placements  on the Go Shop home page.
Under the  agreement,  the  Company  will pay  Infoseek a fixed fee on a monthly
basis  as well as an  amount  equal to a  percentage  of the  Company's  revenue
attributable to sales made through the go.com website. The term of the agreement
begins on the earlier of  September  30, 1999 or the launch of  collectibles.com
and is for a term of one year,  but either  party may  terminate  the  agreement
after 180 days upon giving 45 days notice.

     Integrated Computer System

         In early 1999,  the Company  entered into a series of  agreements  with
Oracle to acquire  and  install a new  enterprise  wide  computer  system.  This
computer  system  includes new hardware and software and involves  virtually all
aspects of the  Company's  business.  With this  integrated  Oracle  "enterprise
solution"  computer system,  the Company will be able to make more efficient use
of its call center  operations,  its e-mail  capabilities  and other  methods of
contact with its customers.  These  agreements also provide for the installation
of the  computer  hardware  which will be  necessary  to support  the  Company's
collectibles.com  website.  The estimated  cost of the  equipment,  software and
installation is $10.0 million.

     Television Station Acquisition

         The  Company  purchased  the  assets  of  WBPT(TV),   a  UHF  broadcast
television  station  located in  Bridgeport,  Connecticut  on June 3, 1999.  The
signal from this station reaches into the New York City  metropolitan  area, the
largest  television  market in the United  States.  The  purchase  price for the
station was $21.0 million of which $4.8 million was placed in an escrow account.
This  account  will be paid to the  seller if the cable  household  reach of the
station  increases to at least 900,000  households within six months of the date
of purchase (or 12 months in certain  events).  The Company has changed the call
sign of the station to WSAH.  Under an agreement with the seller,  the Company's
programming has been broadcast on WBPT on  substantially a full-time basis since
April 3, 1999.

   FCC Cross-Ownership Regulation Changes

         On August 5, 1999, the FCC voted to make certain significant changes in
the restrictions involving the multiple ownership of broadcast stations. At that
time,  the FCC voted to  liberalize  the local  ownership  limits on  television
ownership  and to relax  the  rules  prohibiting  cross-ownership  of radio  and
television stations in the same market. Under these new rules, a company can own
two  television  stations in the same market so long as there are at least eight
individually-owned  television  stations in the market, and the two stations are
not both among the top four stations in the market.  In addition,  a company can
own single  stations in adjacent  markets,  even if the signals of the  stations
overlap  one  another.  The FCC  also  voted  to  permit  a  company  to own two
television  stations  (meeting  the  above  requirements)  and up to  six  radio
stations  in the same  market,  provided  there are at least 20 other  radio and
television stations owned separately in the market. A company would be permitted
to own  four  radio  stations  where  there  are at least  10  other  radio  and
television  stations owned  separately,  and would be permitted to own one radio
station notwithstanding the number of other radio and television stations.

         Previously,  FCC rules  generally  prohibited an entity from holding an
attributable  interest  in more than one  television  station  with  overlapping
service areas.  Additionally,  the FCC  cross-ownership  rules limited  combined
local  ownership of: (1) a radio station and a television  station;  (2) a daily
newspaper  and a  broadcast  station;  and (3) a cable  television  system and a
television station.

         Of the six television stations owned by the Company, each is located in
markets  with more than eight  television  stations,  and none of the  Company's
stations are among the top four rated  stations in their  markets.  As a result,
any owner of an existing  television  station in any of the  Company's  markets,
could acquire the Company's  station in that market.  In addition,  a television
station  purchaser  could  acquire  any of the  Company's  stations,  and not be
automatically prohibited from acquiring another station in the same market.

         The  Company  believes  that  this  rule  change  by the FCC  makes the
Company's  stations  more valuable  than when the stations  were  purchased.  On
August 12, 1999 the Company  announced  that it had retained  Yagemann  Advisors
LLC,  Banc of America  Securities  LLC and Media  Venture  Partners  to identify
strategic  alternatives to maximize  shareholder  value,  including the possible
sale of some or all of the Company's  major market  stations as well as the sale
of a significant equity ownership  interest to a strategic partner.  The Company
stated  that no  decision  had been  made as to  whether  or not to  pursue  any
particular  alternative,  and there is a possibility  that no  transaction  will
result.

         If the Company  were to sell one or more of its stations as a result of
this  opportunity,  it would seek to use a portion of the resulting  proceeds to
replace any lost carriage of the Company's  programming  through the acquisition
of other stations or by agreements with cable televisions companies. A potential
equity  investment by a strategic partner could enhance or benefit the Company's
broadcast,  Internet and electronic retailing capabilities.  The Indenture under
which  the  Company's  11%  Senior  Secured  Notes due 2005 are  issued  imposes
restrictions  on the  ability  of the  Company  to sell its assets or to use the
proceeds of such sales for general  corporate  purposes.  The Company  could use
proceeds  of such a sale to  defease  the Notes in order to make any  additional
proceeds available for other purposes.

Distribution of Programming

The Company distributes its programming to viewers by or through:

o         the Company's owned and operated television stations;

o         television stations with which the Company has entered into agreements
               to purchase broadcast time;

o              the carriage of those  television  broadcasts by cable television
               systems  under  the  "must  carry"  or   retransmission   consent
               provisions of federal law;

o         direct  carriage  on  cable  television  systems under agreements with
               cable system operators;

o         direct-to-home satellite programming services;

o         the  direct  reception  of  the  Company's  satellite  transmission by
               individuals who own satellite dishes; and

o         the Company's current website.

         As of  June  30,  1999,  the  Company's  programming  was  viewable  on
television  during  all or  part  of  each  day by  approximately  53.5  million
individual cable households throughout North America,  including DBS households.
Of  these  households,   approximately  9.8  million  households   received  the
programming  on  essentially a full-time  basis (20 or more hours per day).  The
Company  estimates (based on a proprietary  formula) that the 53.5 million cable
households  that received the Company's  programming for all or part of a day on
June 30, 1999, are the equivalent of approximately 18.5 million cable households
receiving  such  programming  on a  full-time  basis.  The  Company's  full-time
programming consists primarily of viewers in the San Francisco, Boston, Houston,
Cleveland,  Raleigh,  Bridgeport  and  Nashville  markets.  These numbers do not
include the number of persons receiving the Company's programming over satellite
downlink equipment or from over-the-air transmission of its signal.

The following table sets forth certain information with respect to the Company's
programming distribution to television cable households at June 30, 1999:
<TABLE>
<CAPTION>

                                         Number of Hours of Programming Available to Households per Day
<S>                                         <C>      <C>       <C>       <C>        <C>       <C>

                                            0 TO 3   3+ TO 6   6+ TO 9   9+ TO 12   OVER 12   TOTAL
                                            ------   -------   -------   --------   -------   -----

Number of Households (in millions)            5.1      26.8      4.4        4.5       12.7     53.5
</TABLE>

         Programming  Origination.  The Company  originates its programming from
its  studios and  technical  facilities  in  Nashville,  Tennessee.  The Company
transmits  its  programming  to  transponders  leased  or  subleased  by  it  on
satellites.  The  satellites  retransmit  the Company's  signal to (a) broadcast
television  stations located  throughout the United States, (b) cable television
and DBS systems and (c) satellite dish receivers.

         The Company's principal satellite  transponder is leased on a protected
and  non-preemptible  basis,  which  means that the  provider of the service has
agreed to furnish the Company  alternative  service on another transponder or on
another satellite should the Company's  transponder fail for any reason. Under a
Services  Agreement  with B & P The  SpaceConnection,  expiring in 2006,  either
party may  terminate the agreement  upon the  occurrence of specified  defaults.
Recently,  the Company has agreed with B & P to change its transponder to a more
desirable  satellite and, as a result, is currently  re-negotiating  its service
agreement.  The new agreement may contain different  provisions  compared to the
existing agreement with B & P.

         The Company also originates  programming on its website.  The Company's
website,  shopathomeonline.com,  is  fully  interactive  and a  visitor  to this
website  can order a product  directly  from the  website.  The  Company  is now
developing   a  new   website,   collectibles.com.   The  Company   intends  for
collectibles.com   to  offer  the  most  diverse  selection  of  primary  market
collectible  products  on  the  Internet,  using  advanced  multimedia  content,
including  streaming  video and audio.  The Company has engaged the  services of
Oracle,  iXL and other vendors to develop a scalable platform that will allow it
to use the  Company's  experience  with  selling  specialty  consumer  products,
especially  collectibles,  in  real-time  programming.  The  Company  intends to
develop a community for  collectors,  in which they can participate in live chat
room discussions, observe product demonstrations and conduct research.

         Visitors to  collectibles.com  will experience a personalized  shopping
experience.  The Company will utilize certain  profiling  techniques,  including
collaborative filtering, to create a personalized "store" for each collector who
registers at collectibles.com.  This will permit visitors to receive information
customized for their personal preferences each time they log on to the Company's
website.  This technology  also will be beneficial in identifying  opportunities
for out-bound marketing and cross-selling within the Company's customer base.

         collectibles.com will feature a locator service or search feature which
will allow  visitors to search for  collectible  products.  Each visitor will be
able to fill out a form with a description of the item needed.  The  information
will then be posted to an  extranet  to which the  Company's  vendors  will have
access.  Vendors  who can fill the  request  will  inform  the  Company  and the
customer will be notified by the Company for the purchase.

         Visitors  to the  Company's  website  will be offered a place to gather
information  about  collectible  products  through  price  guides and  editorial
content,  as well as  discussions  with other  collectors.  The Company plans to
differentiate  collectibles.com  from  competing  websites  by  offering  unique
features,  including  a  bonus  point  system  that  will  reward  visitors  for
purchasing  products and  participating  in events on the website.  These points
will be redeemable for discounts on  merchandise  and  participation  in events,
such as celebrity chats or bidding on exclusive collectibles.  The points system
is  expected  to increase  repeat  traffic and to develop a more loyal  customer
base. The Company plans to offer gift certificates in any denomination which can
be sent to the recipient by e-mail or regular mail.

         Collectibles.com  will  use  e-mail  to  provide  exceptional  customer
service.  Customers  will be alerted when their  packages  have been shipped and
will be notified  via e-mail  about  upcoming  events,  featured  products,  and
promotional  materials.  The e-mail system will also allow customers to create a
wish list that they can send to their  friends  and  families.  The e-mail  will
contain an embedded  link that  allows the friend or family  member to enter the
website  at the point of product  interest  and  purchase  those  items  without
searching.  Once a purchase has been made,  the  purchased  item will be removed
from the list to prevent repeat  purchases by multiple users. A visitor who sees
an item that may be of interest to a friend or family  member can send an e-mail
message  automatically.  This  e-mail  will  also  contain  a link  back  to the
collectible product on the website.

         Upon  the  introduction  of  collectibles.com,  the  Company  plans  to
discontinue selling products through the shopathomeonline.com website.

         Owned and Operated  Stations.  The  following  table sets forth certain
information regarding each of the broadcast stations owned by the Company:
<TABLE>
<CAPTION>
                                                                                                  Actual cable Households
                                                                       DMA Households(1)                Reached (2)
                                                                  ---------------------------- ------------------------------

                                        License                         (In Thousands)                (In Thousands)
              Date          DMA        Expiration   Rank of          Broadcast                     When
Call Sign   Acquired      Market         Date         DMA            Television       Cable      Acquired      June 30, 1999
- ----------- ---------- --------------  ----------   ---------     ----------------- ---------- --------------  --------------
<S>         <C>        <C>             <C>          <C>           <C>               <C>        <C>             <C>

WSAH            6/99   New York(3)        4/2007           1          6,813(3)      4,907(3)          680            680
KCNS            3/98   San Francisco     12/2000           5             2,369         1,690        1,229          1,268
WMFP            2/95   Boston             4/2007           6             2,186         1,727          750          1,573
KZJL        12/94(4)   Houston            8/2006          11             1,666           850            3            736
WOAC            3/98   Cleveland         10/2005          13             1,476         1,038          205            690
WRAY            3/98   Raleigh           12/2004          29               834           520          331            381
</TABLE>

(1) Total number of broadcast  television  households in the DMA in January 1999
according to Nielsen Media Research and total number of cable  households in the
DMA in September 1998 according to Nielsen Media Research.

(2) The  increase is due to the  enforcement  of the must carry  rights of these
stations and, in some  instances,  is due to the  installation  of new broadcast
equipment.

(3) While WSAH, Bridgeport, Connecticut, is inside the New York DMA, the station
only covers a portion of the market.

(4) The  Company  acquired  a 49%  interest  in KZJL in  December  1994  and the
remaining  51% in September  1996.  The station went on the air in June 1995 and
has always  broadcast  the  Company's  programming.  The "When  Acquired"  cable
household number reflects the fact that the Company had only a nominal amount of
cable carriage when the station went on the air.

         Affiliations.  In 1993,  the  Company  began an  aggressive  effort  to
increase the distribution of its  programming.  Since that time, the Company has
been successful in  significantly  building a "network" for  distribution of its
programming  and in building  relationships  with  television  stations owned by
third  parties  and certain  owners of multiple  cable  systems.  The  Company's
programming is now viewed in more than 135 television markets,  including all of
the country's top ten DMAs.

         The Company's affiliation  agreements typically have a term of one year
and  can be  canceled  upon  30 days  notice  by  either  party.  The  Company's
experience has been that most of the  affiliation  agreements are renewed beyond
their  original  terms.  The time  purchased  under these  agreements is usually
preemptible,  and the  Company  generally  pays a fixed  rate for the  hours its
programming is actually carried.  In the event that the Company is not operating
profitably in a market under a carriage  agreement,  it will  generally  seek to
renegotiate the carriage rate or not renew the agreement.

Products and Customers

         Products  and  Merchandise.  The Company  offers a variety of specialty
consumer products.  Its products include sports  collectibles and sports related
products,  movie  memorabilia  and other  signed  and  autographed  merchandise,
electronic  equipment,  coins and  currency,  cutlery  and  knives,  jewelry and
gemstones. A majority of these items are be classified as collectible products.

         The Company buys products  from  numerous  vendors and believes that it
has excellent  relationships with most of its vendors.  Certain products sold by
the Company are available through multiple suppliers.  The Company also acquires
unique products from a select group of vendors and believes that it will be able
to continue to identify  sources of  specialty  products.  The Company  believes
offering unique products helps differentiate it from its competitors. Because of
the nature of the collectibles  market,  the Company attempts to sign agreements
with vendors in which it is the exclusive  distributor of the vendor's products.
The Company continually monitors product sales and revises its product offerings
in an effort to maintain an attractive and  profitable  product mix. The Company
also is  continuously  evaluating  new  products  and  vendors  to  broaden  its
merchandise selection.

         During the year ended June 30, 1999, the Company had three vendors from
whom it purchased more than 10% of its total cost of goods sold. These consisted
of an electronics  vendor, a coin vendor and a sports vendor which accounted for
approximately  11.2%,  10.7%  and  10.3% of the  Company's  cost of goods  sold,
respectively.  The Company believes that it could find  replacement  vendors for
the products  sold by these  vendors  without a material  adverse  effect on the
Company.

         The following table sets forth certain  information  about the types of
products  sold by the  Company  during the years ended June 30,  1999,  1998 and
1997: <TABLE> <CAPTION>

             Type of Product                                             Percentage of Net Revenues
- ---------------------------------------------       ----------------------------------------------------------------

                                                           1999                      1998                     1997
                                                    --------------------       -----------------      -------------------
<S>                                                 <C>                        <C>                    <C>

Sports Products                                           28.8 %                      22.3 %                  43.1 %
Plush Toys                                                19.5                        22.2                     0.6
Electronics                                               16.6                        11.5                     2.7
Coins and Currency                                        12.7                        11.8                    14.0
Jewelry and Gemstones                                     11.4                        12.9                    15.2
Cutlery and Knives                                         6.5                        13.4                    15.2
Health and Beauty Products                                 2.4                         2.0                     6.7
Other Items                                                2.1                         3.9                     2.5

Total                                                    100.0 %                     100.0 %                 100.0 %
</TABLE>

         Programming and Presentation of Merchandise.  The Company segments most
of its  programming  into  product  or theme  categories.  It has the studio and
broadcasting  capability to produce multiple live shows  simultaneously,  and it
occasionally provides multiple broadcasts to differing viewer groups during peak
viewing  times.  In the past,  the  Company  has  provided  one  full-time  live
broadcast  on its  main  satellite  transponder  and  part-time  live,  taped or
simulcast  broadcasts on two satellite  transponders  leased from ESPN.  The new
Nashville  facilities  allow it to broadcast an analog and digital signal to the
Company's  main  satellite  transponder  in the same  transmission  signal.  The
Company is able to provide specific products to specific  television  markets by
utilizing its multiple broadcast capabilities to take advantage of sales trends.
The Company plans to archive its digital  programming and replay the programming
on its website so that  visitors to the website can  download any portion of the
video or audio programming they desire.

         The Company can use its digital programming to enhance the presentation
of its merchandise on the website.  The Company  believes having its programming
available  on its  website  will  create  one of the  most  advanced  multimedia
environments  of  any  retailer  on  the  Internet.   The  availability  of  the
programming on its websites will provide visitors with a more comprehensive feel
for the products than visitors  might receive from a simple  picture and written
description.

         The Company's programs use a show host approach with the host conveying
information  about the  products  and  demonstrating  their use.  The viewer may
purchase any product the Company offers,  subject to  availability.  The Company
seeks to differentiate itself from other televised shopping programmers by using
an informal,  personal style of presentation  and by offering  unique,  high-end
products with a heavy emphasis on sports and sports related  products.  The sale
of  coins,  collectible  sports-related  items and  other  limited  availability
products  provides  the  Company's  viewers  with  alternatives  to the products
offered on other televised shopping programming.

         Returns of Products and Merchandise.  The Company  generally offers its
customers a full refund on  merchandise  returned  within 30 days of the date of
purchase. For the year ended June 30, 1999, returns were 18.0% of total revenue,
compared  to 22.0% for the year ended June 30, 1998 and 22.2% for the year ended
June 30, 1997. The Company  believes its return  percentage  compares  favorably
with those of its broadcast-based competitors in the industry.

         Shipping.  The Company  ships  customer  orders as promptly as possible
after taking the order,  primarily by UPS, Federal Express,  or parcel post. The
Company ships either from its  warehouse  facility or through  selected  vendors
with which it has drop-ship  agreements.  The Company maintains its own customer
service department to address customer inquiries about ship dates,  product, and
billing information.  When operational,  the Company believes its new integrated
computer system will be able to track a customer's order from the time the order
is placed until the time the order is delivered to the customer's door.

         Customer  Relations.  Customers  can place  orders  with the Company 24
hours a day, seven days a week, over the Internet or via the Company's toll-free
number (800) 366-4010.  The Company uses customer sales  representatives  and an
automated  touch-tone  ordering system to accept customer  orders. A majority of
its  customers  pay for their  purchases  by credit  card,  and the Company also
accepts payment by money order, personal check,  certified check, debit card and
wire  transfer.  The Company  recently  developed  and  implemented  an in-house
training program designed to improve the  productivity,  proficiency and product
knowledge of its call center operators.

         Mechanical,  electronic and other items may be covered by  manufacturer
warranties.  The Company sells extended warranties on some products.  It strives
to continuously  improve its customer  service and utilize  outside  agencies to
conduct  objective  comparisons with its competitors.  The Company  periodically
surveys and  researches  its  customers  to solicit  ideas for better  products,
programming, and service.

         Collector's Edge. In March 1997,  Collector's Edge was organized as one
of the  Company's  wholly-owned  subsidiaries.  Collector's  Edge  sells  sports
trading cards,  primarily football cards. Its principal assets are licenses from
National  Football  League  Properties,  Inc. and the National  Football  League
Players,  Incorporated.  Collector's Edge specializes in the production of these
cards using plastic  rather than normal paper stock.  Collector's  Edge acquired
the assets of a business that previously  held the NFL licensing  agreements and
produced the sports trading cards for a period of four years. For the year ended
June 30, 1999, Collector's Edge had net revenues of approximately $9.6 million.

         The licensing  agreement with NFL Properties gives Collector's Edge the
right to use the logos and  trademarks  of NFL teams on its trading  cards.  The
licensing agreement with NFL Properties expires on March 31, 2000. The licensing
agreement  with  NFL  Players  gives  Collector's  Edge  the  right  to use  the
likenesses of NFL players on its trading cards. This three-year  license expires
on February 28, 2000.  The Company  expects these  licenses to be renewed in the
ordinary course of business.

         Collector's   Edge  produces   football  cards  generally   during  the
professional football season (September to February),  but it sells the cards on
a year-round basis.  Collector's Edge previously  permitted purchasers to return
unsold trading cards for full credit upon notice from  Collector's  Edge that it
would accept the return. Collector's Edge recently changed its return policy and
now limits the amount of product eligible for return.

         Seasonality.  The  Company's  business is somewhat  seasonal,  with its
sales made in the last quarter of the calendar year  normally  being the highest
for the year and the sales made in the first  quarter of the calendar year being
the lowest.

Competition

         Competition in Television Commerce. The television commerce industry is
highly  competitive  and is dominated by The Home  Shopping  Network and the QVC
Network.  The  Company's  programming  competes  directly with The Home Shopping
Network, QVC Network, ValueVision and other home shopping networks in almost all
of its markets.  The Home Shopping Network and QVC Network are  well-established
and have substantially  greater financial,  distribution and marketing resources
than the  Company.  They  also  reach a  larger  percentage  of U.S.  television
households.  The Company is at a competitive  disadvantage in attracting viewers
for a number of reasons,  including the fact that its  programming  is often not
carried  by cable  systems  on a  full-time  basis  and  that it may  have  less
desirable  television  channel  positions  on cable  systems.  The Company  also
competes generally with traditional store and catalogue retailers,  many of whom
also have substantially greater financial, distribution and marketing resources.
These competitors also may enter into business combinations,  joint ventures and
strategic  alliances  with each other,  as well as with  Internet  retailers  or
websites which could further enhance their resources.

         Competition  in Internet  Retailing.  Internet  commerce is also highly
competitive.  Many major  retailers and marketers now sell their products on the
Internet.  Barriers to entry are very low, and new websites can be launched with
commercially available software and relatively low capital investment.  Further,
many Internet  retailers sell their products below cost in order to attract more
visitors  to their  websites  which they in turn use to receive  more  favorable
terms   on  the   sale  of   advertising   space   on   their   websites.   This
business-to-consumer  Internet  retail industry is in its infancy and the effect
these competitors may have on the Company's business is difficult to predict.

Employees

         As of June 30, 1999, the Company employed  approximately 462 persons of
which approximately 348 were full-time  employees.  It believes its relationship
with its employees is good. Presently, no collective bargaining agreements exist
between the Company and its employees.

Technology

         Integrated "Enterprise Solution" Computer System. The Company is in the
process of  upgrading  its  computer  platform  with an  enterprise  wide system
designed by Oracle that will enhance each of its existing computer systems. This
new  integrated  system  will  interface  with the  Company's  telephone  center
operations,  its websites,  e-mail and any vendors with which it has  electronic
data exchange  capabilities.  The Company believes that integrating its computer
systems  will  permit  it to  reduce  certain  costs  that  support  sales.  The
integrated system will permit it to improve its communications  with and provide
more information to its customers, to its telephone operators and to management.
This system should be operational by the end of 1999.

         The  Oracle  system  is being  built  using  two  fully  redundant  Sun
Microsystems  E5500 database servers running an EMC Symmetrical  model 3830 disk
subsystem. The disk system is configured with 400 gigabytes of usable disk space
that is mirrored  twice.  Total disk space is one terabyte  expandable  to three
terabytes.

         Production. The Company completed the construction of its new Nashville
television  studios  and  technical  facilities  and moved its  headquarters  to
Nashville in September 1998.  Compared to its previous  facilities in Knoxville,
Tennessee,  these studios include improved  lighting,  sets and camera equipment
which provide a better picture to the network of  distributors  of the Company's
programming.  The video systems  include  digital  processing  and  distribution
throughout  the  facilities,   digital  video  recorders  (tape  and  disc)  and
state-of-the-art  monitors.  The Company has also  implemented  new  operational
procedures  to raise the  production  values of its  programming.  These include
better planning and review of the programs,  storing video and graphic  elements
for later recall, and providing a quality control point that is staffed 24 hours
a day.

         Distribution. In order to distribute the Company's programming, its new
facilities have two new satellite  uplink  transmission  systems.  These systems
provide powerful, clear programming to its affiliates. These are configured in a
way that provides  maximum  redundancy for the primary  network  channel (any of
four  transmitters  feeding  either of two satellite  dishes)  while  permitting
secondary  program feeds for other uses.  The Company is also able to distribute
its programming over its Internet website.

         Call Center. The Company has an Aspect  Telecommunications  Corporation
call center telephone system.  The system integrates the Company's database with
universal  caller ID capability and reduces the time necessary to process calls.
The system can now manage over 200 operators and is scalable so that the Company
can handle an increase in call volume.  This telephone  system has features that
permit  frequent  callers to receive  priority so that they do not wait to speak
with one of the Company's  operators.  Once the  integrated  computer  system is
operational,  the telephone  system will  interact  with the Company's  customer
database so that an operator can view the purchasing history of the caller while
speaking  with the customer and will receive a pop-up screen for order entry and
customer  service.  The  integrated  computer  system will be able to search the
Company's  customer  database for the  purchasing  habits of its  customers  and
provide the operator with  information on other products that may be of interest
to the caller.

         Payment and Shipping.  The  Company's  operations,  including  customer
ordering,  inventory control,  credit card processing and check verification are
fully automated,  with real-time  authorizations  at the point of order. Many of
the  Company's   vendors  are  connected   online  through  an  electronic  data
interchange  program,  which embraces the Company's  strategy of having products
drop-shipped by vendors where economically feasible.

         Internet  Architecture.  The Company's  system has been designed around
industry standard  architectures to provide for a reliable,  scalable electronic
commerce  platform.  The system is fully hosted at the  Company's  facilities in
Nashville.  The Company uses commercially  available,  licensed technologies and
software.  The  Company  has two Sun  Microsystems  450  Internet  servers.  The
facilities  provide  redundant  T-3   communications   lines  delivered  to  the
facilities  on a Sonnet  ring.  The  servers  are  supported  by  back-up  power
generators.  The Company's  collectibles.com  website will be able to handle one
million transactions per day and 3,000 visitors simultaneously. The website will
be fully integrated into the Company's current customer relationship  management
system.  The Company  currently  provides on  shopathomeonline.com  a constantly
refreshing picture of the current item being offered on television  programming,
along with  streaming  audio of the  programming so that a visitor can listen to
television  programming  in real time through the  website.  The  Company's  new
website will be designed to include streaming video of its programming.

ITEM 2.   PROPERTIES

         The Company's technical  facilities,  studios and executive offices are
located in a 74,000 square foot building it owns in Nashville, Tennessee.

         The Company has recently leased  approximately  9,200 square feet in an
office building adjacent to its Nashville facilities in which it plans to locate
personnel and equipment  associated with its Internet  operations.  The adjacent
office  building is owned by an entity  controlled by J.D.  Clinton,  who is the
Chairman of the Board and a principal  shareholder of the Company.  The terms of
the lease are  comparable to those  available in similar  facilities in the area
where they are located.

         Each of the Company's owned television stations has studio,  office and
transmitter  facilities,  all of which are  leased.  Collector's  Edge  leases a
10,000  square foot  facility in Denver,  Colorado,  which it uses for  offices,
production and warehousing.

ITEM 3.  LEGAL PROCEEDINGS

         In May 1997, Signature Financial/Marketing,  Inc. ("Signature") filed a
complaint for declaratory  judgment in the U.S.  District Court for the Northern
District of Illinois  seeking a  declaratory  judgment of  non-violation  of the
Lanham Act (the federal law governing  trademarks)  with respect to  Signature's
use of the designation  "SHOP AT HOME" in connection with the promotion and sale
of goods.  The case was  precipitated  by letters  from the Company to Signature
asserting  that the use of the "SHOP AT HOME" mark by  Signature  in  connection
with catalogue sales and sales on the Internet  infringed on the Company's right
to that designation and created confusion in the marketplace. In response to the
filing of the declaratory  judgment action,  the Company has filed an answer and
counterclaim  alleging  that  the use of the name  "SHOP  AT HOME" by  Signature
infringes on the Company's trademark and requesting  compensatory and injunctive
relief. Signature has filed an amendment to its original complaint alleging that
the use of the name by the Company  infringes on the  trademark of Signature and
requesting  compensatory  and injunctive  relief.  The Company believes that the
likelihood  of Signature  preventing it from using the  designation  of "SHOP AT
HOME" for its television programming or of Signature recovering damages for such
use, is remote.  The parties  have held  mediation  proceedings  in an effort to
settle this matter, and such settlement efforts are ongoing.

         On May 20,  1999  McDonald's  Corporation  filed a lawsuit  against the
Company  and one of the  Company's  vendors  in the  Federal  District  Court in
Nashville,  Tennessee.  McDonald's  alleges violations of the federal Lanham Act
and state law, and seeks injuctive relief, monetary damages and punitive damages
arising from the Company's sale of toys referred to as McDonald's  Teenie Beanie
Babies. On May 28, 1999, the Court held a hearing on McDonald's request that the
Company be enjoined  from  shipping toys the Company had  previously  sold.  The
Court  denied  McDonald's  request,   finding  that  McDonald's  had  failed  to
demonstrate a substantial likelihood of succeeding on the merits. McDonald's has
continued  to pursue  its  lawsuit  and the  Company  has filed an answer to the
allegations and plans to vigorously pursue the defense of the matter.

         The Company is subject to routine  litigation arising out of the normal
and  ordinary  operation  of  its  business.   The  Company  believes  that  any
litigation,  other  than the  litigation  concerning  its name,  is  covered  by
insurance or will not have a material adverse effect on its business.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         On  April  28,  1999  the  Company  held  a  special   meeting  of  its
shareholders.  The meeting was called for the purpose of voting on an  amendment
to its Charter  increasing the number of authorized  shares of common stock from
30,000,000 to 100,000,000. The amendment was approved by the following vote:

         Votes for         21,491,486
         Votes against        495,404
         Abstentions           26,975




<PAGE>


PART II

ITEM 5.  MARKET FOR SHOP AT HOME'S COMMON STOCK

         The  Company's  common stock was quoted in the Nasdaq  SmallCap  Market
from June 1995 until  February 9, 1999.  Since  February 9, 1999,  the Company's
common  stock has been  quoted in the Nasdaq  National  Market  under the symbol
"SATH".

         The range of market  prices for the  Company's  common stock during the
two most recent  fiscal  years,  as reported  by  Nasdaq's  SmallCap  Market and
National Market, are shown below. Through the second quarter of fiscal 1999, the
range shown is the high and low bid prices as reported by the  SmallCap  Market.
For the third quarter of fiscal 1999, the high and low prices were determined by
comparing  the high and low bid prices in the SmallCap  Market for the period of
January 1, 1999 through February 9, 1999 with the high and low closing prices on
the National  Market for the period of February 10, 1999 through  March 31, 1999
and recording the highest and lowest of those prices.  For the fourth quarter of
fiscal  1999,  the  prices  shown  are the high and low  closing  prices  on the
National Market. <TABLE> <CAPTION>

                                                                                                   HIGH            LOW
<S>                                                                                               <C>            <C>
                     FISCAL 1998

                    First Quarter                                                                 $ 4.13         $ 2.50
                     Second Quarter                                                                 4.69           3.63
                     Third Quarter                                                                  4.44           2.94
                     Fourth Quarter                                                                 4.00           3.00

                     FISCAL 1999

                    First Quarter                                                                   3.81           1.88
                     Second Quarter                                                                10.69           1.88
                     Third Quarter                                                                 30.00           7.12
                     Fourth Quarter                                                                14.88           7.62
</TABLE>


         As of August 26, 1999,  there were  approximately  684 record owners of
the common stock.

         The Company has not declared or paid any  dividends on its common stock
in the last two fiscal  years and does not  anticipate  declaring  or paying any
dividends  in  the  foreseeable  future.  Any  future  determination  as to  the
declaration  and  payment of  dividends  will be made at the  discretion  of the
Company's  Board of  Directors  and will  depend  on then  existing  conditions,
including  its  financial   condition,   results  of   operations,   contractual
restrictions, capital requirements, business prospects and such other factors as
the Board of Directors deems relevant. The terms of the Indenture of Trust which
the Company  entered into in March 1998 in  connection  with its issuance of the
11%  Senior  Secured  Notes due 2005  ("Notes")  restricts  its  ability  to pay
dividends. Under the restriction,  the Company cannot pay cash dividends as long
as the  Notes  are  outstanding,  unles it meets  certain  financial  ratios  as
specified in the Indenture.





ITEM 6.  SELECTED FINANCIAL DATA

         The  selected  financial  data  set  forth  below  should  be  read  in
conjunction with  "Management's  Discussion and Analysis of Financial  Condition
and Results of Operations," and the Company's  consolidated financial statements
and notes thereto included  elsewhere  herein.  The statements of operations and
balance  sheet data set forth  below as of and for each of the five years in the
period ended June 30, 1999 are derived from the audited financial  statements of
the Company.

For factors  affecting the  comparability  of Selected  Financial Data, refer to
Item 7.
<TABLE>
<CAPTION>

                                                                                Years Ended June 30,
                                                        1999            1998             1997            1996           1995
                                                        ----            ----             ----            ----           ----
<S>                                                     <C>             <C>              <C>             <C>            <C>
                                                                  (in thousands, except per share data and ratios)
Statements of Operations Data:
Net revenues                                            $ 151,966         $ 100,757       $ 68,998          $40,675      $ 26,976
Cost of goods sold (excluding other
     operating expenses and non-
     recurring move related expenses)                      91,816            58,862         40,626           24,516        17,121
Other operating expenses                                   56,430            38,069         25,882           16,930        11,010
Non-recurring move related expenses(1)                        986                 -              -                -             -
Other expense (income)                                         65             (900)              -             (43)          (89)
Interest income                                               643               564             66               14             -
Interest expense                                            8,964             2,850          1,080              795           216
                                                  -------------------------------------------------------------------------------
Income (loss) before income taxes                         (5,652)             2,440                         (1,509)       (1,282)
                                                                                             1,476

Income tax expense (benefit)                              (2,348)               927                           (104)             -
                                                                                              (80)
                                                   ===============================================================================
Net income (loss)                                       $ (3,304)          $  1,513       $  1,556          (1,405)       (1,282)
                                                   ===============================================================================

Weighted average common
      shares - basic                                       23,771            14,511         10,651           10,284         9,437
Weighted average common
      shares - dilutive                                    23,771            17,496         14,268           10,284         9,437
Basic earnings (loss) per share (2)                     $  (0.14)          $   0.10       $   0.14        $  (0.14)     $  (0.14)
Diluted earnings (loss) per share (2)                   $  (0.14)          $   0.09       $   0.12        $  (0.14)     $  (0.14)
Cash dividends per share of
      common stock                                         $    -           $     -        $     -          $     -        $    -

Balance sheet data
Working capital                                         $(17,646)          $ 11,568      $ (4,642)       $  (3,707)      $(4,621)
Total assets                                              170,697           143,770         34,410           20,287        18,157
Current liabilities                                        48,364            19,212         18,078            8,981         7,367
Long-term debt and capital leases, less
     current portion                                       75,893            75,254         11,135            7,805         6,865
Redeemable preferred stock                                    834             1,393                           1,393         1,405
                                                                                             1,393
Stockholders' equity                                       45,297            44,360                           2,108         2,520
                                                                                             3,804
</TABLE>


(1)  these expenses  relate mainly to employee  relocation,  rental of temporary
     facilities,  the grand opening of Shop At Home's Nashville headquarters and
     employee bonuses associated with the relocation.
(2)  for details of the  calculation  of basic and dilutive  earnings per share,
     see Note 12 to the consolidated financial statements.
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
               OF OPERATIONS

         The following  discussion  and analysis  should be read in  conjunction
with the  "Selected  Financial  Data" and the Company's  consolidated  financial
statements and related notes included elsewhere herein.

General

         The  Company,  founded  in 1986,  sells  specialty  consumer  products,
primarily   collectibles,   through  interactive   electronic  media,  including
broadcast,  cable and satellite television and,  increasingly,  the Internet. It
offers a variety  of  products  such as sports  cards  and  memorabilia,  coins,
currency and jewelry, many of which it sells on an exclusive basis.

         The Company  receives  revenues  primarily from the sale of merchandise
marketed through its programming carried by:

o    television stations from whom the Company has purchased broadcast time;

o    the Company's  television  stations,  with its programming being carried on
     cable  television  systems  under  the "must  carry" or the  retransmission
     consent provisions of federal law;

o    direct  carriage on cable  television  systems under  agreements with cable
     system operators;

o    direct-to-home satellite programming services;

o    direct reception of the Company's satellite transmission by individuals who
     own satellite downlink equipment; and

o    the Company's website.

         An increasing  portion of the  Company's  revenues is received from the
sale of its merchandise through its website, shopathomeonline.com, although such
revenues have not been material to date.

         Approximately 93.7% of the Company's revenues are derived from the sale
of products on the television  network.  The Company's  products  include sports
collectibles  and sports related  products,  plush toys,  movie  memorabilia and
other  signed  and  autographed  merchandise,  electronic  equipment,  coins and
currency,  cutlery and knives,  jewelry and  gemstones.  Beginning in 1997,  the
Company has also  received  revenues from sales by its  subsidiary,  Collector's
Edge of  Tennessee,  Inc.  Collector's  Edge sells  sports  trading  cards under
licenses from National  Football League  Properties,  Inc. and National Football
League Players,  Incorporated.  Additionally, the Company receives revenues from
the sale of broadcast time on its owned television stations for the broadcast of
infomercials.

         As of June 30, 1999, the Company's  programming was viewable during all
or part of each day by approximately  53.5 million  individual cable households,
of which  approximately 9.8 million cable households received the programming on
essentially a full-time  basis (20 or more hours per day) and the remaining 43.7
million  cable  households   received  it  on  a  part-time  basis.  To  measure
performance  in a manner  that  reflects  both the growth of the Company and the
nature of its access to  part-time  cable  households,  the Company uses a cable
household  full-time  equivalent  method to measure the reach of its programming
which  accounts for both the  quantity  and quality of time  available to it. To
derive this full-time  equivalent cable household base ("FTE Cable  Household"),
the Company has developed a methodology  to assign a relative value of each hour
of the day to its overall  sales,  which is based on sales in markets  where the
programming  is carried on a full-time  basis.  Each hour of the day has a value
based on historical  sales.  FTE Cable  Households  have grown from 5.4, 8.3 and
15.3 million at June 30, 1996, 1997, and 1998  respectively,  to 18.5 million at
June 30, 1999.  The Company  believes that the change in the number of FTE Cable
Household  provides  a  consistent  measure  of  its  growth  and  applies  this
methodology  to all  affiliates.  Accordingly,  the Company uses the revenue per
average FTE Cable Household as a measure of pricing new affiliate  contracts and
estimating their anticipated revenue performance.

         When the Company  enters a new market,  it generally  takes about three
months to establish  program  awareness by the viewers.  During this three month
period,  Shop At Home  normally  receives  less revenue from sales in the market
than it  will  expect  to  receive  when  the  market  matures.  Shop At  Home's
programming  is received on more than one  channel in many  households.  Shop At
Home has  found  that its sales in a market  increase  when its  programming  is
available on more than one channel,  thereby justifying the additional  carriage
costs.

         The Company owns and operates six UHF  television  stations  located in
the San Francisco,  Boston, Houston, Cleveland,  Raleigh and Bridgeport markets.
Five of  these  stations  are in the top 13  television  markets  in the  United
States, including the Bridgeport,  Connecticut station which serves a portion of
the New York City metropolitan area market.

         Principal  elements in the  Company's  cost  structure  are (a) cost of
goods sold,  (b)  transponder  and cable costs and (c) salaries  and wages.  The
Company's  cost of goods sold is a direct result of both the product mix and its
ability to negotiate  favorable  prices from its vendors.  Transponder and cable
costs include  expenses  related to carriage under  affiliation  and transponder
agreements.  Carriage  costs have  increased  in recent  periods and the Company
expects this trend will continue as it enters new markets and expands the number
of households and viewable hours for its  programming.  Carriage costs have also
increased  because of  general  increases  in the rates  charged  for  carriage.
Because it takes a period of time for a market's  revenue  potential  to mature,
the  Company  expects  to pay  initial  carriage  cost in  excess of its goal of
approximately  15% of  revenues  from the  market.  If  carriage  cost  does not
decrease toward this goal as the market matures,  management of the Company will
usually  attempt to renegotiate  the carriage  contract,  seek an opportunity to
terminate  the  carriage  contract  or not renew  it.  Salaries  and wages  have
increased  with the  Company's  increased  revenues and the addition of staff to
support its growth.

Overview of Results of Operations

         The following table sets forth for the periods indicated the percentage
relationship  to net  revenues  of  certain  items  included  in  the  Company's
Statements of Operations: <TABLE> <CAPTION>

                                                                                         Year Ended June 30,
<S>                                                                             <C>              <C>             <C>
                                                                                1999             1998            1997
Net revenues                                                                     100.0%          100.0%          100.0%
Cost of goods sold (excluding items listed below)                                 60.4            58.4            58.8
Salaries and wages                                                                 7.0             7.4             8.1
Transponder and cable charges                                                     17.3            17.7            17.6
Other general operating and administrative expenses                                9.7            10.6            10.3
Depreciation and amortization                                                      3.2             2.2             1.5
Non-recurring move-related expenses                                                0.6               -               -
Interest income                                                                    0.4             0.6             0.1
Interest expense                                                                   5.9             2.8             1.6
Other income                                                                         -             0.9               -
Income (loss) before income taxes                                                (3.7)             2.4             2.2
Income tax expense (benefit)                                                     (1.5)             0.9           (0.1)
Net income (loss)                                                                (2.2)             1.5             2.3
</TABLE>

Results of Operations

   Fiscal Year 1999 vs. Fiscal Year 1998

         Net  Revenues.  Shop At Home's net revenues for the year ended June 30,
1999 were  $152.0  million,  an  increase  of 50.8% over net  revenues of $100.8
million for the year ended June 30,  1998.  The core  business of sales  through
electronic  media accounted for 93.7% of net revenues derived from an average of
16.6 million FTE Cable Households in the year ended June 30, 1999 compared to an
average of 11.1 million FTE Cable  Households  for the year ended June 30, 1998.
During the year ended June 30,  1999,  Shop At Home  generated  revenues per FTE
Cable Household of approximately $9.16 compared with approximately $9.09 per FTE
Cable  Household  for the year  ended  June 30,  1998.  The  increase  is mainly
attributable to a greater  contribution  from the  non-broadcast  business.  The
remaining 6.3% of net revenues resulted from  approximately  $9.6 million in net
revenues from Collector's Edge.

         Also included in net revenues was infomercial  income generated by Shop
At Home's broadcast operations in the Boston, Houston, Cleveland, San Francisco,
Raleigh and Bridgeport  markets,  of $1.9 million compared to approximately $1.4
million in the year ended June 30, 1998. This represents a 35.7% increase and is
primarily due to Shop At Home's  ownership of five stations during most of 1999,
and six by June 1999,  compared to the prior year in which it owned two stations
for the first nine months and five  stations for the last three months of fiscal
1998.  Shop At Home also sold  approximately  $0.3 million of broadcast  time to
certain  vendors  during the year ended June 30, 1998, but did not continue this
practice in the year ended June 30, 1999.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise and inbound  freight.  For the year ended June 30, 1999, the cost of
goods sold as a percentage of net revenues increased to 60.4% from 58.4% for the
year ended June 30, 1998. This increase is mainly due to a greater percentage of
sales  of  lower-margin   product  categories,   electronics  and  coins,  which
collectively represented approximately 29.4% of revenues for the year ended June
30, 1999 compared to 23.3% of revenues for the year ended June 30, 1998.

         Salaries and Wages. Salaries and wages for the year ended June 30, 1999
were $10.6  million,  an increase  of 42.8%  compared to the year ended June 30,
1998.  Salaries  and wages as a percent of revenues  decreased to 7.0% from 7.4%
reflecting  the  increase  in  revenues  without  a  corresponding  increase  in
salaries.  In  addition,  during  fiscal  1999,  $0.9  million of salaries  were
capitalized as a result of the  company-wide  installation  of the Oracle system
and the development of the collectibles.com website.

         Transponder  and Cable.  Transponder and cable costs for the year ended
June 30, 1999 were $26.3 million,  an increase of $8.5 million or 48.0% compared
to the year ended June 30, 1998.  The cable  component of this expense  category
was 16.1% in 1999 and 16.2% for 1998. The 1999 period  reflects the reduction of
cable costs of KCNS, San Francisco,  and WRAY,  Raleigh,  which were acquired in
March 1998 and therefore not included in the 1999 period.  Overall, the increase
in cable costs  outpaced the  increase in revenues as a result of  approximately
1.9 million FTEs added in the quarter ended June 30, 1999, many of which had not
matured.

         Other General  Operating  and  Administrative  Expenses.  Other general
operating  and  administrative  expenses  for the year ended June 30,  1999 were
$14.6  million,  an increase of $3.9 million or 36.4% compared to the year ended
June 30, 1998. As a percentage of revenues,  this constituted a decrease to 9.7%
in 1999  from  10.6%  in 1998  and was  attributable  to a  number  of  factors,
including lower legal and consulting expenses and operating supplies.

         Depreciation  and  Amortization.  Depreciation and amortization for the
year ended June 30, 1999 was $4.9 million, an increase of $2.7 million or 125.6%
compared to the year ended June 30, 1998.  The largest part of this increase was
the full year of amortization  expense on the three television stations acquired
in March 1998 and  sepreciation  of the new building and related  contents  that
were acquired September 1998.

         Move-Related  Expenses.  Move-related  expenses were approximately $1.0
million in the year ended June 30, 1999 and there was no  comparable  expense in
the previous  year.  These  expenses  primarily  relate to employee  relocation,
rental of temporary  facilities,  the grand opening of Shop At Home's  Nashville
headquarters and employee bonuses associated with the relocation.

         Interest  Expense.  Interest  expense for the year ended June 30, 1999,
was $9.0 million, an increase of $6.1 million over the year ended June 30, 1998.
The increase was  primarily due to the full year effect of the issuance in March
1998 of $75.0 million of 11% Senior Secured Notes due 2005.

         Interest  Income. Interest income for the year ended June 30, 1999, was
$0.6 million.  This income was primarily due to the investment of cash.

         Other  Income.  There was minimal  other income for the year ended June
30, 1999 while the year ended June 30, 1998  included a one-time  $900  thousand
gain on the sale of Shop At Home's  contractual  right to  acquire  a  Knoxville
television station.

         Income Tax (Benefit) Expense.  Income tax  (benefit) for the year ended
June 30, 1999 was provided at an effective tax rate of 41.5%.

         Fiscal 1998 vs. Fiscal 1997

         Net  Revenues.  Shop At Home's net revenues for the year ended June 30,
1998, were $100.7  million,  an increase of $31.8 million or 46.0% over the year
ended June 30, 1997. The increase was primarily  attributable to the addition of
approximately  6.7 million FTE Cable  Households  over the year  resulting  in a
total of 15.3 million FTE Cable Households at the end of June 1998. For the year
ended  June  30,  1998,  Shop  At  Home  generated  revenues  per  household  of
approximately  $9.09 on an average of 11.1 million FTE Cable Households compared
with sales of  approximately  $10.25 per  household on an average of 6.6 million
FTE Cable  Households  in fiscal  1997.  The rapid  addition  of new  households
outpaced  the  accompanying  revenue  growth,  resulting in lower 1998 sales per
household  than 1997. The increase in households is  attributable  mainly to the
addition of approximately 4.0 million FTE Cable Households and approximately 1.0
million  additional  FTE Cable  Households  for the last  quarter of fiscal 1998
related  to the  acquisition  of  KCNS  in San  Francisco,  California,  WRAY in
Raleigh,  North Carolina and WOAC in Cleveland,  Ohio. In addition,  Collector's
Edge contributed approximately $5.3 million in sales during fiscal 1998. Shop At
Home also generated $1.4 million in infomercial  revenue from WMFP in Boston and
KZJL in Houston for the year ended June 30,  1998,  representing  a 40% increase
over the year ended June 30,  1997.  This was the result of more active sales of
infomercial time at KZJL and WMFP. No infomercial  income was generated from the
newly acquired KCNS, WRAY or WOAC stations during the year.

         Cost of Goods Sold.  For the fiscal year ended June 30, 1998,  the cost
of goods sold decreased slightly to 58.4% from 58.8% as a percentage of sales in
the year ended June 30,  1997.  This  improvement  was  attributable  to Shop At
Home's  ability  to  leverage  its  purchasing  power  due to  increased  sales,
resulting in lower costs in most categories, especially the sports product line.

         Salaries and Wages. Salaries and wages for the year ended June 30, 1998
were $7.4 million, an increase of $1.9 million or 33.8% over the year ended June
30, 1997,  which was primarily  attributable  to the broadening of executive and
technical  staffs  necessary  for the future growth of Shop At Home and variable
labor costs  associated with the higher volume of customer  calls.  Salaries and
wages decreased as a percentage of sales to 7.4% from 8.1%.

         Transponder  and Cable.  Transponder and cable costs for the year ended
June 30, 1998 were $17.8 million,  an increase of $5.6 million or 46.6% over the
year ended June 30, 1997. Carriage costs, expressed as a percentage of revenues,
did not  change  significantly.  This was a result  Shop At  Home's  efforts  to
control this expense in line with a target of 15% of sales.

         Other General  Operating  and  Administrative  Expenses.  Other general
operating  and  administrative  expenses  for the year ended June 30,  1998 were
$10.7 million, an increase of $3.5 million or 49.3% over the year ended June 30,
1997.  The major  components  of this  increase  were $0.7 million of additional
credit card fees, and general increases related to the increase in sales volume.

         Depreciation  and  Amortization.  Depreciation and amortization for the
year ended June 30,  1998 were $2.2  million,  an  increase  of $1.1  million or
107.0% over the year ended June 30, 1997.  This  increase was a  combination  of
additional  amortization  related to the added  license cost for KCNS,  WRAY and
WOAC of approximately $0.5 million and an increase of approximately $0.4 million
in amortization of licenses held by Collector's Edge, which did not exist in the
prior year.

         Interest Expense. Interest expense for the year ended June 30, 1998 was
$2.9 million, an increase of $1.8 million or 163.9% over the year ended June 30,
1997. The increase was due to the interest expense associated with $75.0 million
of 11% Senior Secured Notes due 2005 which Shop At Home issued in March 1998.

         Interest  Income.  Interest income for the year ended June 30, 1998 was
$0.6  million.  This income was  primarily due to the investment of cash.

         Income Tax  (Benefit)  Expense.  Income tax  expense for the year ended
June 30, 1998 was approximately $0.9 million, which represented an effective tax
rate of 38%.

         Liquidity and Capital Resources

         As of June 30,  1999,  Shop At Home had total  current  assets of $30.7
million and total current liabilities of $48.4 million,  resulting in a negative
working  capital  position of $17.7  million.  This  represents a $29.2  million
reduction  from the working  capital  position at the end of the prior year. The
major  components of the decrease  were: (1) the borrowing of $20.0 million on a
short-term  basis to  acquire  the  assets of the  Bridgeport  station  with the
acquired assets  classified as non-current and (2) expenditures of approximately
$14.1 million to purchase property,  plant and equipment offset by approximately
$2.8 million from the exercise of options and warrants.

         In July 1999,  Shop At Home's  working  capital  position  increased by
$44.3 million from the net proceeds of the public  offering of 5,828,000  shares
of common  stock.  The Company  used $20.0  million,  including  $0.6 million of
restricted  cash to pay off the short term loan relating to the  acquisition  of
the assets of the  Bridgeport  station  with the balance  available  to develop,
launch and promote the  collectibles.com  website and the  installation of a new
computer system.

         During the year ended June 30,  1999,  Shop At Home used  approximately
$0.9 million for operations.  The major components of this net use were the loss
of $3.3 million, which included non-cash items of a $2.3 million decrease in net
deferred  tax   liabilities,   offset  by  $4.9  million  in  depreciation   and
amortization.  In  addition,  Shop At Home used  approximately  $5.7  million to
support a higher  level of  receivables,  primarily  as a result of Shop At Home
offering a greater number of products on installment payments and an increase in
revenues from  Collector's;  and $3.4 million to carry higher inventory  levels,
primarily sports and jewelry products.  Approximately  $7.3 million was provided
from operations in the form of increased accounts payable and accrued expenses.

         Shop At Home used approximately $35.1 million for investing activities.
Approximately  $14.1  million was expended on the  completion  of the  Nashville
facilities,  including  furniture and fixtures and  operating  equipment at that
location,  and on the transmitter  upgrades to KCNS in San Francisco and WRAY in
Raleigh.  Shop At Home also  purchased the assets of the  Bridgeport  station on
June 3, 1999 for $21.0  million of which $14.8  million was allocated to license
cost,  $1.4 million to fixed assets and $4.8 million to restricted  cash pending
completion of contractual terms.

         Approximately $21.8 million was provided to Shop At Home from financing
activities  during the year  ended June 30,  1999.  The  principal  source was a
bridge loan of $20.0  million,  for the purchase of the assets of the Bridgeport
station,  and $2.8  million  from the sale of options  and  warrants  which were
offset  in  part  by   approximately   $0.5  million  of  debt   repayments  and
approximately $0.2 million to repurchase 90,300 shares of common stock.

         Approximately  85% of Shop At Home's  receipts are customer credit card
charges,  most of which  are  collected  within  three  days of  shipment.  This
facilitates cash flow since Shop At Home usually pays its vendors within 30 days
and, as a result,  Shop At Home does not need a large amount of working  capital
to support a rapid growth in revenues.

         The  acquisition  of  television   stations   impacts  the  results  of
operations as follows:

o         costs of carriage  decrease  to  the extent that the Company purchased
          time on these stations prior to acquisition;

o         costs related to station operations increase;

o         depreciation  and  amortization  significantly increase as a result of
          the acquisition of these stations;

o         interest  expense  increases  as  a result of the issuance of debt (if
          incurred);

o         infomercial income may increase; and

o         net revenues increase as a result of additional households.

         Shop At Home  intends to launch its new website,  collectibles.com,  in
the fall of 1999.  Upon  launch of  collectibles.com,  the  Company  intends  to
discontinue  selling  products  through  shopathomeonline.com.  To develop  this
website,  the Company has entered into  agreements  with  Oracle,  iXL and other
vendors.  Oracle  will  provide  the  internal  systems to manage  order  entry,
accounting, human resources, purchasing and receivables. iXL will provide all of
the interface  between the site and the  consumer.  It is  anticipated  that the
total cost of these  agreements will  approximate  $13.0 million,  approximately
$6.4  million of which has already  been  incurred.  After  collectibles.com  is
operational, working capital will be required to promote and develop the website
in order to generate sales.

         Additional financing may be necessary to operate the Company's business
in the near future. The Indenture  associated with the Notes permits the Company
to incur debt which may be used for such future capital needs. In order to incur
this debt the Company must satisfy certain  conditions imposed by the Indenture.
Shop At Home expects to negotiate a line of credit of up to $20.0  million to be
available for general corporate purposes.  Additionally,  it is anticipated that
the line of credit may be used for additional  broadcast property  acquisitions.
There can be no assurance  that the line of credit will be  established  or that
the Company will have funds available for its future needs.

         On August 5, 1999, the Federal Communications Commission (FCC) voted to
make certain  significant  changes in the  restrictions  involving  the multiple
ownership of broadcast  stations.  At that time, the FCC voted to liberalize the
local  ownership  limits  on  television   ownership  and  to  relax  the  rules
prohibiting cross-ownership of radio and television stations in the same market.
Under  these new rules,  a company can own two  television  stations in the same
market so long as there are more than eight  television  stations in the market,
and the two stations are not both among the top four stations in the market.

         Of the six television stations owned by the Company, each is located in
a market with more than eight  television  stations,  and none of the  Company's
stations are among the top four rated  stations in their  markets.  As a result,
any owner of an existing  television  station in any of the  Company's  markets,
could acquire the Company's station in that market.

         The  Company  believes  that  this  rule  change  by the FCC  makes the
Company's  stations  more valuable  than when the stations  were  purchased.  On
August 12, 1999, the Company  announced that it had retained  Yagemann  Advisors
LLC,  Banc of America  Securities  LLC and Media  Venture  Partners  to identify
strategic  alternatives to maximize  shareholder  value,  including the possible
sale of some or all of the Company's  major market  stations as well as the sale
of a significant equity ownership  interest to a strategic partner.  The Company
stated  that no  decision  had been  made as to  whether  or not to  pursue  any
particular  alternative,  and there is a possibility  that no  transaction  will
result.

         If the Company  were to sell one or more of its stations as a result of
this  opportunity,  the  Company  would seek to use a portion  of the  resulting
proceeds to replace any lost carriage of the Company's  programming  through the
acquisition of other stations or by agreements with cable television  operators.
A potential  equity  investment by a strategic  partner could enhance or benefit
the Company's  broadcast,  Internet and electronic retailing  capabilities.  The
Indenture  under which the Notes are issued imposes  restrictions on the ability
of the  Company  to sell its  assets or to use the  proceeds  of such  sales for
general  corporate  purposes.  The Company  could use proceeds of such a sale to
defease the Notes in order to make the additional  proceeds  available for other
purposes.

Year 2000

         Computer  systems,   computer  software,  and  equipment  dependent  on
microprocessors  may cease to  function or work  incorrectly  when the year 2000
arrives.  The problem  affects  those  systems and computer  products  which are
programmed  to use a two digit code for the year,  and may read the code "00" as
1900 rather than 2000. To prevent  critical  failures of important  computers or
products,  this problem,  sometimes  referred to as the "Y2K"  problem,  must be
identified  and corrected.  Systems and equipment that will not experience  this
problem are generally referred to as "year 2000 compliant," or "Y2K compliant."

         Shop At Home  intends to become  year 2000  compliant  through  systems
replacement and believes existing capital budgets are adequate for any remaining
hardware and software replacements.

         Shop At Home is supported by redundant  IBM RS6000  computers,  each of
which communicates directly with its year 2000 compliant backup disk system. The
AIX  operating  system  currently in use is Y2K  compliant.  The  relocation  to
Nashville  facilitated  compliance  efforts by requiring the  replacement of key
network  equipment.  Since the move,  approximately  90% of local  area  network
application servers and computers have been upgraded to Windows NT systems,  and
the  Company is  currently  testing  the Y2K  compliance  patch to  Windows  NT.
Additionally,  Shop At Home's  telephone  system,  Aspect  software and computer
server used in the Company's  call center have been upgraded and are  compliant.
The Company's  telephone  voice response  system,  the Internet web server and a
software program utilized by the human resources department are being remediated
through  the  replacement  of  the  telephone  voice  response  system  and  the
installation of the new Oracle computer system.

         A year 2000 committee has been  established  and part of its task is to
review  businesses  outside of Shop At Home  whose  systems  are  electronically
linked to the Company.  Shop At Home has  provided  many of its vendors with Y2K
compliant  software,  and  management  is not  presently  aware of any  material
problems  in the year 2000  compliance  plans of its major  vendors  and service
providers.  Shop At Home is  investigating  material  vendors and  suppliers  to
identify any non-compliance issues.

         The Company has  incurred  approximately  $5.8  million on new computer
hardware  and systems to date.  Most of the primary  computer  systems are being
replaced  either as part of the Y2K  compliance  program  or in order to build a
system  to  support  future  growth.  The  total  cost of  system  replacements,
including  both  hardware and  software,  is expected to be  approximately  $4.2
million, in addition to prior expenditures.

         To  implement  the  computer  conversion,  Shop  At Home  entered  into
agreements with its vendors. The computer system provided by the vendors will be
Y2K compliant and will provide an integrated  computer system for Shop At Home's
business  processes.  The enterprise wide system is expected to be installed and
operational by the end of 1999.

         To date the  Company  has  substantially  completed  the  review of its
critical internal  hardware and software  systems,  has identified those vendors
which  warrant  further  examination  for  potential  problems  and  has  mailed
inquiries  to  those  vendors  as to  their  compliance.  The  Company  has also
identified and corrected internal problems and begun evaluation of the responses
to questionnaires sent to suppliers,  and has begun testing its internal systems
and contingency planning. The following is the timetable for Shop At Home's year
2000 compliance effort during the remainder of 1999:

August........complete  contingency    planning.  begin   contingency   testing;
              continue the internal Oracle  implementation  of  new hardware and
              software.
September.....continue  contingency  testing;  complete  software  upgrades  and
              testing on all network PC's.
October.......complete all  evaluation  and testing;  review all portions of Y2K
              documentation.

         The worst case scenario for Shop At Home would be for critical  vendors
or service providers to have Y2K problems.  These critical vendors and suppliers
include bank card processors,  long distance telephone service providers and the
full-time satellite  transponder  provider.  Although these vendors have advised
the  Company  that  they  are in  compliance,  contingency  plans  will  include
identifying alternative vendors and providers.

         Despite the concern among the general  public with year 2000  problems,
management does not anticipate major interruptions.  The development and testing
of contingency plans should assure that no major interruptions occur. Management
believes its Y2K program is adequate to detect  compliance  problems in advance,
and that the necessary resources to remedy them are available.  The Y2K problem,
however,  has many  aspects and  potential  consequences,  some of which are not
reasonably  foreseeable.  Therefore,  there can be no assurance that  unforeseen
consequences will not occur.

Recent Accounting Pronouncements

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, Reporting  Comprehensive  Income. The
Statement  establishes  standards  for  reporting  comprehensive  income and its
components  in a full set of  financial  statements.  The  Company  adopted  the
Statement  for the fiscal year ending June 30, 1999.  The adoption had no effect
as Shop At Home  currently  has no  items  that  would  be  classified  as other
comprehensive income.

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards No. 131,  Disclosures  about  Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in  annual  financial   statements  and  interim  financial  reports  issued  to
stockholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic areas and major customers.  The Statement was
adopted with the June 30, 1999 fiscal year financial  statements and will impact
interim reporting  beginning with the quarter ending September 30, 1999. Shop At
Home  determined  that  its  reportable  segments  are the  same  as  previously
disclosed,  although expanded  disclosures were required under provisions of the
standard.

         In March 1998, the AICPA issued  Statement of Position 98-1 (SOP 98-1),
Accounting for the Cost of Computer Software  Developed or Obtained for Internal
Use. SOP 98-1 is effective for financial  statements for years  beginning  after
December  15,  1998.  SOP 98-1  provides  guidance on  accounting  for  computer
software  developed or obtained for internal use  including the  requirement  to
capitalize  specified costs and  amortization of such costs. The Company adopted
the provisions of SOP 98-1 in its fiscal year ending June 30, 1999. The adoption
of this statement resulted in $5.0 million of capitalized software costs and $80
thousand of expensed training costs.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         Market risk  represents  the risk of loss that may impact the financial
position,  results of  operations,  or cash flows of the  Company due to adverse
changes in  financial  market  prices,  including  interest  rate risk,  foreign
currency  exchange rate risk,  commodity  price risk, and other relevant  market
rate or price risks.

         The  Company is exposed to some  market risk  through  interest  rates,
related  to  its  investment  of  its  current  cash  and  cash  equivalents  of
approximately  $7.1  million  as of June 30,  1999.  These  funds are  generally
invested in highly liquid debt instruments with short-term  maturities.  As such
instruments  mature  and the funds are  re-invested,  the  Company is exposed to
changes in market interest rates.  This risk is not considered  material and the
Company  manages such risk by continuing to evaluate the best  investment  rates
available for short-term high quality investments.

         The Company is not exposed to market risk  through  changes in interest
rate on its long-term indebtedness, because the debt is at a fixed rate.

         The Company  obtains,  on  consignment,  the vast  majority of products
which it sells  through its  programming,  and the prices of such  products  are
subject  to  changes  in  market   conditions.   These  products  are  purchased
domestically, and, consequently, there is no foreign currency exchange risk.

         The  Company  has  no  activities   related  to  derivative   financial
instruments or derivative commodity instruments.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                   Index to Consolidated Financial Statements

                                                                      Page

Report of Independent Accountants                                       33

Consolidated Balance Sheets at  June 30, 1999 and June 30, 1998      34-55

Consolidated Statements of Operations for the years ended June 30, 1999,
         June 30, 1998, and June 30, 1997                               36

Consolidated Statements of Stockholders' Equity for the years ended
         June 30, 1999, June 30, 1998, and June 30, 1997                37

Consolidated Statements of Cash Flows for the years ended
         June 30, 1999, June 30, 1998, and June 30, 1997             38-39

Notes to Consolidated Financial Statements                           40-60


<PAGE>



                        Report of Independent Accountants




Board of Directors and Stockholders
Shop At Home, Inc.

In our  opinion,  the  consolidated  financial  statements  listed  in the index
appearing on page 32 present  fairly,  in all material  respects,  the financial
position of Shop At Home,  Inc. and its  subsidiaries at June 30, 1999 and 1998,
and the results of their  operations  and their cash flows for each of the three
years in the period ended June 30, 1999 in conformity  with  generally  accepted
accounting  principles.  In addition,  in our opinion,  the financial  statement
schedule  listed in the index appearing under Item 14 (a)(2) on page 63 presents
fairly, in all material respects, the information set forth therein when read in
conjunction with the related consolidated financial statements.  These financial
statements  and  financial  statement  schedule  are the  responsibility  of the
Company's  management;  our  responsibility  is to  express  an opinion on these
financial  statements and financial  statement schedules based on our audits. We
conducted  our audits of these  financial  statements  and  financial  statement
schedule in accordance with generally accepted auditing standards, which require
that we plan and perform the audit to obtain reasonable  assurance about whether
the financial  statements are free of material  misstatement.  An audit includes
examining,  on a test basis,  evidence supporting the amounts and disclosures in
the  financial   statements,   assessing  the  accounting  principles  used  and
significant  estimates made by management,  and evaluating the overall financial
statement  presentation.  We believe that our audits provide a reasonable  basis
for the opinion expressed above.



PricewaterhouseCoopers LLP
Nashville, Tennessee
August 27, 1999

<PAGE>


<TABLE>
<CAPTION>



                       SHOP AT HOME, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS

                        (In thousands, except share data)



                                     ASSETS


                                                                                                        June 30,
                                                                                  --------------------------------------

                                                                                        1999                 1998
                                                                                  ------------------   -----------------
<S>                                                                               <C>                  <C>

CURRENT ASSETS
     Cash and cash equivalents                                                            $   7,066          $   21,224
     Restricted cash                                                                          5,433                   -
     Accounts receivable - trade, net                                                         8,969               3,830
     Inventories, net                                                                         7,234               4,332
     Prepaid expenses                                                                           919                 404
     Deferred tax assets                                                                      1,097                 990
                                                                                  ------------------   -----------------
          Total current assets                                                               30,718              30,780

NOTE RECEIVABLE-RELATED PARTY, net
          of unamortized discount of $96 and $134
          for 1999 and 1998, respectively                                                       690                 660

PROPERTY and EQUIPMENT, net                                                                  35,403              20,557

LICENSES, net of accumulated amortization of $4,646 and
$2,479 for 1999 and 1998, respectively                                                       97,020              84,831

GOODWILL, net of accumulated amortization of $353 and $188
for 1999 and 1998, respectively                                                               2,367               2,532

OTHER ASSETS                                                                                  4,499               4,410
                                                                                  ------------------   -----------------

TOTAL ASSETS                                                                             $  170,697          $  143,770
                                                                                  ==================   =================

</TABLE>














        The accompanying notes are an integral part of these consolidated
                              financial statements


<PAGE>
<TABLE>
<CAPTION>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS

                        (In thousands, except share data)

                      LIABILITIES AND STOCKHOLDERS' EQUITY



                                                                                              June 30,
                                                               ----------------------------------------------------------
                                                                        1999                               1998
                                                               ------------------------           -----------------------
<S>                                                            <C>                                <C>

CURRENT LIABILITIES

     Current portion - capital leases                                        $     298                         $     161
     Loan payable                                                               20,000                                 -
     Accounts payable - trade                                                   15,511                             9,016
     Accounts payable - related party                                                -                                12
     Credits due to customers                                                    3,069                             3,987
     Other payables and accrued expenses                                         9,375                             5,769
     Deferred revenue                                                              111                               267
                                                               ------------------------           -----------------------
       Total current liabilities                                                48,364                            19,212

LONG-TERM LIABILITIES


     Capital leases                                                                893                               254
     Long-term debt                                                             75,000                            75,000
     Deferred income taxes                                                         309                             3,551

REDEEMABLE PREFERRED STOCK

     $10 par value, 1,000,000 shares authorized,
     82,038 and 137,943 issued and outstanding in
     1999 and 1998, respectively - redeemable at                                   834                             1,393
     $10 per share plus unpaid dividends accrued

COMMITMENTS (NOTES 4, 5, 6, 9, 10,13, and 17)

STOCKHOLDERS' EQUITY
     Common stock - $.0025 par value,
     100,000,000 and 30,000,000 shares authorized
     in 1999 and 1998,  respectively; 24,557,822 and
     23,313,191 shares issued and outstanding in
     1999 and 1998, respectively                                                    61                                58

     Additional paid in capital                                                 53,317                            49,079
     Accumulated deficit                                                       (8,081)                           (4,777)
                                                               ------------------------           -----------------------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                 $   170,697                       $   143,770

                                                               ========================           =======================
</TABLE>

              The      accompanying   notes  are  an  integral   part  of  these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS

                      (In thousands, except per share data)



                                                                              Years Ended June 30,
                                                          -------------------------------------------------------------
                                                                1999                  1998                  1997
                                                          ------------------    ------------------    -----------------
<S>                                                       <C>                   <C>                   <C>

NET REVENUES                                                    $   151,966           $   100,757           $   68,998

COST OF GOODS SOLD (excluding items                                  91,816                58,862               40,626
listed below)

     Salaries and wages                                              10,636                 7,446                5,564
     Transponder and cable charges                                   26,303                17,768               12,118
     Other general operating and
          administrative expenses                                    14,555                10,667                7,143
     Depreciation and amortization                                    4,936                 2,188                1,057
     Non-recurring move-related expenses                                986                     -                    -
                                                          ------------------    ------------------    -----------------
          Total operating expenses                                  149,232                96,931               66,508
                                                          ------------------    ------------------    -----------------
INCOME FROM OPERATIONS                                                2,734                 3,826                2,490
                                                          ------------------    ------------------    -----------------

OTHER INCOME (EXPENSE)
     Interest income                                                    643                   564                   66
     Interest expense                                               (8,964)               (2,850)              (1,080)

     Other income (expense)                                            (65)                   900                    -
                                                          ------------------    ------------------    -----------------
          Total other income (expense)
                                                                    (8,386)               (1,386)              (1,014)
                                                          ------------------    ------------------    -----------------

INCOME (LOSS) BEFORE INCOME TAXES                                   (5,652)                 2,440                1,476


INCOME TAX EXPENSE (BENEFIT)                                        (2,348)                   927                 (80)
                                                          ------------------    ------------------    -----------------

NET INCOME (LOSS)                                              $    (3,304)            $    1,513           $    1,556
                                                          ==================    ==================    =================

BASIC EARNINGS (LOSS) PER SHARE                                 $     (.14)             $     .10            $     .14
                                                          ==================    ==================    =================

DILUTED EARNINGS (LOSS) PER SHARE                               $     (.14)             $     .09            $     .12
                                                          ==================    ==================    =================

</TABLE>







              The      accompanying   notes  are  an  integral   part  of  these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                For     the  years  ended  June  30,  1999,  1998  and  1997 (In
                        thousands, except share data)

                                                                                         Additional
                                                                   Common                  Paid-In             Accumulated
                                                                    Stock                  Capital               Deficit
                                                              ------------------      ------------------     -----------------
<S>                                                           <C>                     <C>                    <C>

Balance, June 30, 1996 (10,575,255 shares)                               $   26                $  9,928            $  (7,846)

Exercise of stock options (100,000 shares)                                    1                     100                     -
Exercise of employee stock options
     (20,000 shares)                                                          -                      20                     -
Issuance of common stock in payment of
     payable obligations (19,159 shares)                                      -                      33                     -
Preferred stock dividend accrued                                              -                    (14)                     -
Net income                                                                    -                       -                 1,556
                                                              ------------------      ------------------     -----------------

Balance, June 30, 1997 (10,714,414 shares)                                   27                  10,067               (6,290)

Exercise of stock warrants (200,000 shares)                                   1                     226                     -
Exercise of employee stock options
     (454,600 shares)                                                         1                     506                     -
Issuance of common stock in payment of a
     note (444,177 shares) - net                                              1                   1,190                     -
Preferred stock dividend accrued                                              -                    (14)                     -
Tax benefit of non-qualified stock options                                    -                     245                     -
Issuance of 11,500,000 shares in connection
     with public offering, net of offering costs                             28                  36,859                     -
Net income                                                                    -                       -                 1,513
                                                              ------------------      ------------------     -----------------

Balance, June 30, 1998 (23,313,191 shares)                                   58                  49,079               (4,777)

Issuance of 11,226 shares in consideration of personal                                                                      -
     guaranty                                                                 -                      40
Purchase and retirement of 90,300 shares                                      -                   (203)                     -
Preferred stock dividend accrued                                              -                    (14)                     -
Exercise of 350,000 warrants                                                  1                     419                     -
Exercise of 600,000 options                                                   1                   1,499                     -
Exercise of 317,800 employee stock options                                    1                     921                     -
Conversion of 55,905 shares of preferred stock                                -                     559                     -
Tax benefit of non-qualified stock options                                    -                   1,017                     -
Net loss                                                                      -                       -               (3,304)
                                                              ------------------      ------------------     -----------------

Balance, June 30, 1999 (24,557,822 shares)                              $    61                $ 53,317            $  (8,081)
                                                              ==================      ==================     =================
</TABLE>


              The      accompanying   notes  are  an  integral   part  of  these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                        (In thousands, except share data)
                                                                                     Years Ended June 30,
                                                                 -------------------------------------------------------------
                                                                        1999                  1998                1997
                                                                 --------------------  -------------------  ------------------
<S>                                                              <C>                   <C>                  <C>

CASH FLOW FROM OPERATING ACTIVITIES:
Net income (loss)                                                      $     (3,304)          $     1,513          $    1,556
Gain on sale of contractual right                                                  -                (900)                   -
Non-cash items included in net income (loss):
     Depreciation and amortization                                             4,936                2,188               1,057

     (Gain)/loss on sale of equipment                                             65                    -                  3

     Deferred income taxes                                                   (2,332)                  290
                                                                                                                         (80)
     Deferred interest expense                                                  (30)                 (32)                   -
     Provision for inventory obsolescence                                        602
                                                                                                       78                 710
     Provision for bad debt                                                      561                  188
                                                                                                                           59
     Amortization of debt issuance costs                                         543                  143                   -
  Changes in current and non-current items:
     Accounts receivable                                                     (5,700)              (1,003)             (2,968)

     Inventories                                                             (3,504)              (1,318)             (1,361)
     Prepaid expenses and other assets                                            95                  755               (241)

     Accounts payable and accrued expenses                                     7,297                3,512               8,915
     Deferred revenue                                                          (156)                  159             (1,405)
                                                                   --------------------  -------------------  ------------------
          Net cash (used) provided by operations                               (927)                5,573               6,245
                                                                   --------------------  -------------------  ------------------
CASH FLOW FROM INVESTING ACTIVITIES:
     Note receivable-related party                                                 -                (800)                   -
     Proceeds from note receivable-related party                                   -                   12                   -
     Cash payments for acquisitions                                            (543)
                                                                                               -                      (1,838)
     Restricted cash                                                         (5,433)                                        -
                                                                                               -
     Purchase of property and equipment                                     (14,101)
                                                                                                 (16,800)             (1,056)
     Proceeds from sale of equipment                                              69
     Cash payment for other assets                                             (262)                (330)
                                                                                                                      (1,857)
     Proceeds from sale of contractual right                                       -                 900                    -

     Purchase of licenses                                                   (14,807)             (72,635)                   -
                                                                 --------------------  -------------------  ------------------
          Net cash used by investing activities                             (35,077)             (89,653)             (4,751)
                                                                 --------------------  -------------------  ------------------
CASH FLOW FROM FINANCING ACTIVITIES:
     Purchase and retirement common stock                                      (203)                  -                     -

     Payment of dividends                                                       (14)                 (14)                (14)
     Exercise of stock options/warrants                                        2,842                 734                  120
     Common stock issued                                                          -               40,250                    -

     Repayments of debt and capital leases                                     (495)             (11,551)             (1,356)
     Proceeds of long term debt and loan payable                              20,000               78,000               2,919
     Payment of stock issuance costs                                           (284)              (3,363)                   -

     Payment of debt issuance costs                                                -              (3,830)                   -
                                                                 --------------------  -------------------  ------------------

          Net cash provided by financing activities                           21,846              100,226               1,669
                                                                 --------------------  -------------------  ------------------
NET INCREASE/(DECREASE) IN CASH                                             (14,158)               16,146               3,163
     Cash beginning of period                                                 21,224                5,078               1,915
                                                                 --------------------  -------------------  ------------------
     Cash end of period                                                   $    7,066          $    21,224          $    5,078
                                                                 ====================  ===================  ==================
</TABLE>

              The      accompanying   notes  are  an  integral   part  of  these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
                CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

                        (In thousands, except share data)


                                                                                         Years Ended June 30,
                                                                        -------------------------------------------------------
                                                                              1999               1998               1997
                                                                        ------------------  ----------------   ----------------

<S>                                                                     <C>                 <C>                <C>

SCHEDULE OF NONCASH FINANCING ACTIVITIES


Accrued liability for purchase of equipment                                    $    1,874   $             -    $             -
                                                                        ------------------  ----------------   ----------------

Tax effect qualified stock options                                             $    1,017   $           245    $             -
                                                                        ------------------  ----------------   ----------------

Stock issued for loan guaranty                                                 $       40   $             -    $             -
                                                                        ------------------  ----------------   ----------------

Conversion of 55,905 shares of preferred stock into common                     $      559   $             -    $             -
                                                                        ------------------  ----------------   ----------------

Stock issued for inventory and reduction
     of accounts payable                                                       $       -    $             -    $            33
                                                                        ------------------  ----------------   ----------------

Cost of equipment purchased through
     capital lease obligation                                                  $    1,271   $           326    $           437
                                                                        ------------------  ----------------   ----------------

Notes payable issued for acquisitions
     of BCST and MFP, Inc.                                                     $       -    $             -    $         1,400
                                                                        ------------------  ----------------   ----------------


Stock issued in connection with retirement
     of debt (144,177 shares)                                                  $       -    $         1,190    $             -
                                                                        ------------------  ----------------   ----------------

Accrued preferred stock dividend                                               $       14   $            14    $            14
                                                                        ------------------  ----------------   ----------------

SUPPLEMENTAL DISCLOSURES OF CASH FLOW
     INFORMATION

Cash paid during the year for:
         Interest                                                              $    8,711         $     857          $     998
                                                                        ------------------  ----------------   ----------------

         Taxes                                                          $                         $     432          $     140
                                                                        -
                                                                        ------------------  ----------------   ----------------

                                                                   .



</TABLE>



              The      accompanying   notes  are  an  integral   part  of  these
                       consolidated financial statements.


<PAGE>


                      SHOP AT HOME, INC., AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  JUNE 30, 1999

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

        Basis of  Presentation.  All dollar  values in tables and the  financial
statements  and footnotes have been expressed in (000s) except for share and per
share data.

        Principles of Consolidation.  The  accompanying  consolidated  financial
statements  include the accounts  of  Shop  At  Home,  Inc. and  its  100% owned
subsidiaries,  MFP, Inc. ("MFP"), Broadcast Cable  Satellite Technologies,  Inc.
("BCST"),  Urban   Broadcasting  Systems,  Inc.  ("UBS"),  Collector's  Edge  of
Tennessee,   Inc.  ("Collector's"),   SAH   Acquisition   Corporation  II  ("SAH
Acquisition II"), SAH  Acquisition  Corporation  ("SAH  AQ") and Partners - SATH
L.L.C.  ("Partners"),  (collectively  the  "Company"). All material intercompany
balances and transactions have been eliminated in consolidation.

        Operations.  The Company markets  various  consumer  products  through a
televised  "Shop At Home" service.  The  programming  is currently  broadcast by
satellite on a twenty-four hour day, seven days a week schedule.

        BCST's  principal asset consists of ownership of the outstanding  shares
of capital stock of UBS. UBS holds the FCC license for television  station KZJL,
Channel 61, a full power television station licensed to Houston, Texas.

        MFP operates a commercial television station,  WMFP, Channel 62, serving
the Boston  television  market area.  MFP also operates a commercial TV station,
WSAH, channel 43, serving a portion of the New York City market area. The assets
of WSAH were acquired in June 1999.

        Collector's, formed in February 1997, is a trading card wholesaler whose
main assets are licenses  from National  Football  League  Properties,  Inc. and
National Football League Players, Incorporated.

        SAH Acquisition II operates three commercial television stations:  KCNS,
Channel 38, serving the San Francisco  television market area; WOAC, Channel 67,
serving the Cleveland  television market area and; WRAY, Channel 30, serving the
Raleigh-Durham  television  market area, all of which were acquired on March 27,
1998.  SAH  Acquisition  II's  principal  asset consists of its ownership in the
respective television licenses.

        Partners  owns real  property  located at 5388 Hickory  Hollow  Parkway,
Antioch,  Tennessee,  the Company's  headquarters and broadcasting facility. The
real  property  is  Partners'  only  asset.  SAH  AQ's  principal  asset is a 1%
membership in Partners.

        Cash and Cash  Equivalents.  For the purpose of the  statements  of cash
flows, the Company  considers all highly liquid debt instruments  purchased with
original maturities of one year or less to be cash equivalents.

        Restricted  Cash.  Restricted  cash  represents  cash  held in escrow of
$4,800 for final  settlement of the purchase of assets of WSAH Bridgeport  (Note
16) and $600 of cash held for  future  interest  due on the  $20,000  short-term
bridge loan (Note 5).

        Accounts Receivable--Trade.  The Company has reduced accounts receivable
to the net realizable value through recording  allowances for doubtful accounts.
At June 30, 1999 and 1998,  the Company had  recorded  allowances  of $543,  and
$535, respectively.

        Inventories.  Inventories,  which consist primarily of products held for
sale such as jewelry,  electronics  and sports  collectibles,  are stated at the
lower of cos or market  with cost  being  determined  on a  first-in,  first-out
(FIFO) basis.  Valuation allowances are provided for carrying costs in excess of
estimated market value.

        Collector's  Inventories.  The  Collector's  inventories of sports cards
represent all of the contract  manufacturing costs associated with each release.

        Property  and  Equipment.  Property  and  equipment  is  stated at cost.
Expenditures for repairs and maintenance are expensed as incurred, and additions
and improvements that  significantly  extend the life of assets are capitalized.
On major construction projects requiring a number of months to complete, such as
the  construction  of the Nashville  headquarters,  the  Company's  policy is to
capitalize the interest associated with these projects until completion.

        Depreciation is computed under straight-line  methods over the estimated
 useful lives of the assets as reflected in the following table:

       Furniture and fixtures                  7      Years
       Software costs                          3      Years
       Operating equipment                  5-15      Years
       Leasehold improvements               3-15      Years
       Building                               40      Years

        FCC  Licenses for  Television  Stations.  During June 1999,  the Company
through its subsidiary MFP, Inc.,  acquired one FCC television  license.  During
fiscal 1998, the Company  through its  subsidiary,  SAH Acquisition II, acquired
three FCC  licenses  for  television  stations  and in fiscal  1995 the  Company
acquired  two  subsidiaries  that owned FCC  television  licenses.  Although FCC
television licenses are granted for eight-year periods,  they are required to be
renewed  by  the  FCC  unless  (1)  the  holder  has   seriously   violated  the
Telecommuntication's  Act or FCC rules and regulations;  (2) failed to serve the
public interest,  convenience, and necessity, or (3) followed a pattern of abuse
in  violation  of FCC rules  and  regulations.  Accordingly,  FCC  licenses  are
historically  renewed for  indefinite  periods of time  giving  them  indefinite
lives.  Given the indeterminate  lives afforded by the licensing process and the
historical  appreciation in value of the license,  the Company determined that a
life of 40 years  would be  appropriate.  Amortization  of  these  licenses  was
$2,133,  $773 and $307 for the fiscal years ended June 30, 1999,  1998 and 1997,
respectively.

        The  Company  has  allocated  the  purchase  price of its 1998 and prior
acquisitions  based upon  independent  appraisals.  In each of the appraisals of
broadcast properties,  with the exception of WMFP-Boston,  the fair value of the
property  including the intangible  license was in excess of the purchase price,
and accordingly,  resulted in no goodwill. The appraisal of WMFP-Boston resulted
in the recording of some goodwill.  The Company has allocated the purchase price
of  WSAH,  based  on an  estimate  in  relation  to the  appraisals  of the 1998
acquisitions.

        NFL Licenses.  In fiscal year 1997,  the Company formed  Collector's,  a
wholly owned subsidiary  engaged in the business of selling sports trading cards
under licenses with National Football League Players,  Incorporated and National
Football  League  Properties,  Inc.  The value  ascribed  to these  licenses  in
connection  with their  acquisition by  Collector's is being  amortized over the
contract life of three years.  Amortization of these licenses was $485, $479 and
$162 for the fiscal years ended June 30, 1999, 1998 and 1997, respectively.

        Goodwill.  Goodwill is amortized over 40 years,  using the straight-line
method.  The  amortization  period  for  goodwill  was  determined  based on the
rationale  developed to assign lives to the FCC licenses.  Goodwill  recorded in
connection with the acquisitions of WMFP and the assets of Collector's represent
the excess  purchase  price over the fair value of the net  identifiable  assets
acquired.  The  amount  of  goodwill  for WMFP  was  determined  by  independent
appraisal.  Goodwill for  Collector's  was  determined  by reference to the fair
values of net assets  acquired  and further  supported by  established  business
relationships  which represent  future revenue  streams.  Goodwill  amortization
amounted to $165,  $112 and $61 for fiscal years ended June 30,  1999,  1998 and
1997,  respectively.  Management periodically evaluates the net realizability of
the carrying amount of goodwill.

        Debt Issue Costs.  The Company has $3,121 and $3,643 as of June 30, 1999
and 1998 of debt issuance costs  recorded as other assets.  These deferred costs
relate to the  issuance  of the  $75,000 of Senior  Secured  Notes and are being
amortized over the life of the Notes, 7 years. The amortization of $543 and $143
for the  fiscal  year  ended  June 30,  1999 and  1998,  respectively,  has been
recorded as additional interest expense.

        Sales  Returns.   The  Company  generally  allows  customers  to  return
merchandise  for full credit or refund  within 30 days from the date of receipt.
Collector's  sells to  wholesalers  and  retailers;  terms  of sale  and  return
privileges are negotiated on an individual basis. At June 30, 1999 and 1998, the
Company  had   recorded   credits  due  to   customers  of  $3,069  and  $3,987,
respectively, for actual and estimated returns.

        Revenue Recognition. The Company's principal source of revenue is retail
sales to viewing  customers.  Other  sources of revenue  include the sale of air
time on its owned stations (infomercials), wholesale sales of collectible sports
cards and miscellaneous  income consisting of list rental,  credit card fees and
commissions.  Product sales are recognized  upon shipment of the  merchandise to
the  customer.  Service  revenue and air time  revenue are  recognized  when the
service has been provided or the air time has been  utilized.  Deferred  revenue
consists of sales proceeds relative to unshipped merchandise.

        Cost of Goods Sold.  Cost of goods sold represents the purchase price of
merchandise and inbound freight costs.

        Income Taxes. The Company files a consolidated federal income tax return
with its subsidiaries.  The Company files separate or consolidated state returns
as required by each jurisdiction. The Company determines deferred tax assets and
liabilities  based on the  differences  between the financial  statement and tax
bases of assets and  liabilities  using enacted tax rates in effect for the year
in which the differences are expected to reverse.

        Earnings (Loss) Per Share.  Statement of Financial  Accounting Standards
No. 128,  Earnings Per Share requires the presentation of basic and diluted EPS.
Basic  earnings  (loss) per share is  computed  by  dividing  net income  (loss)
available for common  shareholders  by the weighted  average number of shares of
common  stock  outstanding.  Diluted  earnings  (loss) per share is  computed by
dividing  adjusted net income (loss) by the weighted average number of shares of
common stock and assumed conversions of dilutive  securities  outstanding during
the respective periods.  Dilutive securities  represented by options,  warrants,
redeemable  preferred stock and convertible  debt outstanding have been included
in  the   computation   except  in  periods  where  such   inclusion   would  be
anti-dilutive.  The Company uses the treasury stock method for  calculating  the
dilutive effect of options and warrants and the if converted method with respect
to the effect of convertible securities.

        Use of  Estimates.  The  preparation  of  the  financial  statements  in
conformity with generally accepted accounting  principles requires management to
make estimates and  assumptions  that affect the reported  amounts of assets and
liabilities and disclosures of contingent  assets and liabilities at the date of
the  financial  statements  and the  reported  amounts of revenues  and expenses
during the reporting period. Actual results could differ from those estimates.

        Impairment  of  Long-Lived  Assets.  The Company  follows  statement  of
Financial  Accounting  Standards No. 121,  Accounting for the Impairment of Long
Lived  Assets  and for Long  Lived  Assets To Be  Disposed  Of,  which  requires
recognition  of  impairment  losses for  long-lived  assets  whenever  events or
changes in  circumstances  result in the carrying amount of the assets exceeding
the sum of the expected  future  undiscounted  cash flows  associated  with such
assets.  The  measurement  of the impairment  losses  recognized is based on the
difference between the fair values and the carrying amounts of the assets.  SFAS
121 also requires that long-lived  assets held for sale be reported at the lower
of  carrying  amount  or fair  value  less  cost to sell.  The  Company  has not
experienced such losses.

        Stock-Based   Compensation.   The  Company  follows  the  provisions  of
Accounting  Principles  Board  Opinion No. 25,  Accounting  for Stock  Issued to
Employees  (APB 25) and related  interpretations  in accounting for its employee
stock  options.  Under  APB 25,  because  the  exercise  price of the  Company's
employee stock options  equals the market price of the  underlying  stock on the
date of  grant,  no  compensation  expense  is  recognized.  Certain  pro  forma
disclosures as required by Statement of Financial  Accounting Standards No. 123,
Accounting and Disclosure of Stock-Based Compensation, are included in Note 11.

         Recent   Accounting   Pronouncements.   In  June  1997,  the  Financial
Accounting  Standards Board issued Statement of Financial  Accounting  Standards
No. 130, Reporting  Comprehensive Income. The Statement establishes standard for
reporting  comprehensive  income and its  components  in a full set of financial
statements.  The Company  adopted the  Statement for the fiscal year ending June
30, 1999. The adoption had no effect as Shop At Home currently has no items that
would be classified as other comprehensive income.

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards No. 131,  Disclosures  about  Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in  annual  financial   statements  and  interim  financial  reports  issued  to
stockholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic areas and major customers.  The Statement was
adopted for the June 30, 1999 fiscal year  financial  statements and will impact
interim reporting  beginning with the quarter ending September 30, 1999. Shop At
Home  determined  that  its  reportable  segments  are the  same  as  previously
disclosed,  although expanded  disclosures were required under provisions of the
standard.

         In March 1998, the AICPA issued  Statement of Position 98-1 (SOP 98-1),
Accounting for the Cost of Computer Software  Developed or Obtained for Internal
Use. SOP 98-1 is effective  for  financial  statements  for the years  beginning
after December 15, 1998.  SOP 98-1 provides  guidance on accounting for computer
software  developed or obtained for internal use  including the  requirement  to
capitalize  specified costs and  amortization of such costs. The Company adopted
the provisions of SOP 98-1 in its fiscal year ending June 30, 1999. The adoption
of this statement  resulted in $5,026 of capitalized  software  costs,  which is
included  in  construction  in progress  at June 30,  1999,  and $80 of expensed
training costs.

        Reclassifications.  Certain  amounts  in the prior  years'  consolidated
financial  statements have been reclassified for comparative purposes to conform
with the current year presentation.


NOTE 2 -- PROPERTY AND EQUIPMENT

         Property and equipment consists of the following major classifications:
<TABLE>
<CAPTION>

                                                                                   June 30,
                                                                        1999                       1998
                                                                        ----                       ----
<S>                                                               <C>                         <C>
             Leasehold improvements                                        $    144                   $   346

             Building                                                        11,651                         -
             Operating equipment                                             17,352                    10,666
             Software                                                           861                       628
             Furniture and fixtures                                           2,310                       201
             Construction in progress                                         5,026                    10,185
             Land                                                             1,250                     1,250
                                                                  ------------------          ----------------
                                                                             38,594                    23,276
             Accumulated depreciation                                       (3,191)                   (2,719)
                                                                  ------------------          ----------------
             Property and equipment, net                                   $ 35,403                 $  20,557
                                                                  ==================          ================
</TABLE>

        Depreciation  expense totaled $2,145 and $824 for the fiscal years ended
June 30, 1999 and 1998, respectively.  Interest capitalized amounted to $399 and
$273 for the year ended June 30, 1999 and 1998, respectively.

NOTE 3 -- INVENTORY

        The components of inventory at June 30, 1999 and 1998 are as follows:
<TABLE>
<CAPTION>

                                                                       June 30,
                                                            1999                       1998
                                                            ----                       ----
<S>                                                    <C>                        <C>
              Work in progress(Collector's)             $         795                    $   166

              Products purchased for resale                     5,570                      4,095
              Finished goods (Collector's)                      1,173                         92
                                                       ---------------            ---------------
                                                                7,538                      4,353
              Valuation allowance                               (304)                       (21)
                                                       ---------------            ---------------

                   Total                                     $  7,234                   $  4,332
                                                       ===============            ===============
</TABLE>

NOTE 4 -- CAPITAL LEASES

        The Company has  acquired  various  equipment  under the  provisions  of
long-term capital leases.

        Future minimum lease payments under capitalized leases are as follows at
June 30, 1999:

         2000                                               $404
         2001                                                404
         2002                                                496
         2003                                                 71
         2004                                                 47
         Thereafter                                            -
                                                   ----------------
         Total minimum lease payments                      1,422
         Less amount representing interest                  (231)
                                                   ----------------
         Present value of minimum lease payments           1,191
         Less current portion                               (298)
                                                   ----------------
         Long-term portion                                $  893
                                                   ================

The cost of the  assets  under  these  leases  is  approximately  $1,271  and no
depreciation  had been taken on these assets as of June 30, 1999 since they have
not yet been placed in service. NOTE 5 -- INDEBTEDNESS

Issuance of $75,000 of 11% Senior Secured Notes

         In March 1998,  the Company  issued $75,000 of 11% Senior Secured Notes
Due 2005 ("Notes").  Interest on the Notes is payable  semi-annually  on April 1
and October 1 of each year.  The Notes are not  redeemable  at any time prior to
April 1, 2002.  On or after April 1, 2002,  the Notes will be  redeemable at the
option of the  Company,  in whole or in part,  at the  redemption  prices,  plus
accrued  and  unpaid  interest,  if any,  to the  date of  redemption.  Upon the
occurrence  of a change of control,  holders of the Notes will have the right to
require  the  Company  to  repurchase  their  Notes,  in whole or in part,  at a
purchase price equal to 101% of the aggregate  principal  amount  thereof,  plus
accrued and unpaid interest, if any, to the date of repurchase.

         The Notes are  secured by a lien on all of the  issued and  outstanding
capital stock of SAH  Acquisition II and the assets of SAH Acquisition II, other
than the FCC licenses held by it. The Notes are also secured by a lien on all of
the issued and outstanding capital stock of MFP, Inc., the owner and operator of
WMFP(TV) in Boston and WSAH(TV) in Bridgeport, BCST (parent of UBS) and UBS, the
owner and operator of KZJL(TV) in Houston (the "Other Broadcast  Subsidiaries").
In  addition,  the  obligations  of the Company  under the Notes are jointly and
severally guaranteed on a senior basis by each of the Company's subsidiaries.

         The  Indenture   restricts  the  Company  from   incurring   additional
indebtedness in excess of $20,000,  which indebtedness may be secured by a first
priority  lien on certain  of the  Company's  assets,  including  the  Company's
accounts receivable and inventory and a first priority lien on the capital stock
and  other  assets of the  Other  Broadcast  Subsidiaries.  The  indenture  also
restricts the  Company's  ability to issue  preferred  stock,  incur liens,  pay
dividends,  make certain  asset  sales,  enter into  certain  transactions  with
affiliates,  merge or consolidate with any other person,  issue or sell stock of
subsidiaries,  or sell, assign, transfer,  lease, convey or otherwise dispose of
substantially  all of the assets of the  Company or  encumber  the assets of the
Company or its subsidiaries.

Short Term $20,000 Bridge Loan

         The Company  secured a $20,000  bridge loan at a 10%  interest  rate in
June 1999.  The  proceeds  were used on June 3, 1999 in the  acquisition  of the
assets of WBPT (TV)(now WSAH) in Bridgeport. The loan was subsequently repaid in
July 1999 from proceeds of a public stock offering (Note 20).

NOTE 6 -- REDEEMABLE PREFERRED STOCK

        The  following  is a brief  summary of the terms and  conditions  of the
Series  A  Preferred  Stock  of  the  Company  issued  in  connection  with  the
acquisition  of MFP, Inc. This summary is qualified in its entirety by reference
to the Company's charter provisions with respect to the preferred stock.

        The Company originally issued 140,000 shares of preferred stock,  $10.00
par value.  The Series A Preferred  Stock  ranks ahead of the common  stock with
respect to dividends, preferences, qualifications, limitations, restrictions and
the distribution of assets upon liquidation.  Shares of Series A Preferred Stock
have no preemptive rights and no voting rights,  except those rights provided by
statute.  Each holder of Series A Preferred  Stock has the option to require the
Company to redeem  their  shares,  after five years from date of  issuance,  for
$10.00 per share plus any accumulated and unpaid dividends. Prior to redemption,
Series A Preferred  Stock is convertible  into shares of common stock at a ratio
of one share of common stock for one share of Series A Preferred Stock.

        Holders of shares of Series A Preferred  Stock are  entitled to receive,
but only when and if  declared by the Board of  Directors  of the Company out of
funds legally  available,  cash dividends at the rate of 1% per annum (i.e, $.10
per share per annum) of par value per share.

        Dividends  on each  share of Series A  Preferred  Stock  accrue  and are
cumulative  from (but not  including)  the date of its original  issuance on the
basis of an annual dividend period. For any dividend period, no dividends may be
paid or  declared  and set apart for payment on any common  stock,  or any other
series of preferred stock at the time  outstanding,  unless  dividends  properly
accumulated  in respect to the Series A stock and all other  series of preferred
stock senior to or on a parity  therewith for all prior  dividend  periods shall
have been paid or declared and set apart for payment.

        In  the  event  of a  liquidation,  dissolution  and  winding  up of the
Company,  whether voluntary or involuntary,  the registered holders of shares of
Series A Preferred  Stock then  outstanding  shall be entitled to receive out of
the assets of the  Company,  before any  distributions  to the holders of common
stock or any other junior stock, an amount equal to the "Liquidation Preference"
with  respect  to such  shares  of Series A  Preferred  Stock.  The  Liquidation
Preference for the Series A Preferred Stock is $10.00 per share,  plus an amount
equal to all  dividends  thereon  (whether or not  declared)  accrued and unpaid
through  the  date  of  final  distribution.  For  those  purposes,  a  sale  of
substantially  all of the  assets  of  the  Company  to a  third  party,  or the
consummation  by the Company or its  shareholders  of any  transaction  with any
single purchaser whereby a change in control of more than fifty percent (50%) of
the issued and outstanding shares of common stock of the Company occurs, will be
considered a liquidation,  dissolution  and winding up of the Company  entitling
the  holders  of  Series  A  Preferred  Stock  to  payment  of  the  Liquidation
Preference.

        No class of the Company's  capital stock is presently  outstanding  that
possesses rights with respect to distributions upon liquidation, dissolution and
winding  up senior to the  Series A  Preferred  Stock.  So long as the  Series A
Preferred  Stock  remains  outstanding,  the  Company  may not issue any capital
stock,  including preferred stock of any series, that ranks senior to the Series
A preferred stock with respect to liquidation, dissolution and winding up.

        As of June  30,  1999 and 1998 the  Company  was $14 in  arrears  on its
dividend payments due. These dividend payments are payable only when declared by
the Board of Directors.

NOTE 7 -- COMMON STOCK

         In April 1999, the Company's  shareholders approved an amendment to its
charter which  increased the number of authorized  shares of common stock to 100
million from 30 million.

        The  Company's  Board of  Directors  approved  the  authorization  of 30
million shares of nonvoting  common stock which was approved by  shareholders at
the Annual Meeting held in March 1998. There are no shares issued for this class
of stock.

        In  March  1998,  the  Company  issued a total  of 11.5  million  shares
(including the underwriters  over-allotment of 1.5 million shares) of $.0025 par
value common stock at $3.50 per share. A significant  portion of the proceeds of
this common stock issuance,  in conjunction with the debt issuance  discussed in
Note 5, were used in the acquisition of three television  stations (Note 15) and
acquisition,  construction  and equipping of the new Nashville  headquarters and
broadcast facility.

        In October 1997,  the Company  issued  444,177 shares of common stock in
connection  with the conversion of a 10.75% note payable in the amount of $1,190
net of $143 of deferred interest. The conversion price of $3.00 per share was in
excess of the $2.50  market  value of the stock at the time the note was issued.
This  note  was  being  amortized  in  monthly  installments  of $43 and was due
September  2000.  The  conversion  of this  note  reduced  interest  expense  by
approximately $75 in the fiscal year ending June 30, 1998.

       The terms of the  Indenture  of Trust which the Company  entered  into in
March 1998 in connection  with its issuance of the 11% Senior  Secured Notes due
2005 ("Notes")  restricts its ability to pay dividends.  Under the  restriction,
the  Company  cannot pay cash  dividends  as long as the Notes are  outstanding,
unles it meets certain financial ratios as specified in the Indenture.

      With respect to restrictions on the Company's ability to obtain funds from
its subsidiaries,  under Tennessee law a corporation may not pay a cash dividend
if, after  giving it effect,  (1) the  corporation  would not be able to pay its
debts  as  they  become  due  in the  usual  course  of  business,  or  (2)  the
corporation's  total assets would be less that the sum of its total  liabilities
plus the amount that would be needed, if the corporation were to be dissolved at
the  time  of  the  distribution,   to  satisfy  the  preferential  rights  upon
dissolution  of  shareholders  whose  preferential  rights are superior to those
receiving the distribution.

NOTE 8 -- INCOME TAXES

        The components of temporary  differences and the approximate tax effects
at June 30, 1999 and 1998, are as follows:
<TABLE>
<CAPTION>

                                                                                         June 30,
                                                                          1999                              1998
                                                                          ----                              ----
<S>                                                                <C>                               <C>
         Deferred tax assets:
              Net operating loss carryforwards
                   and AMT credits                                          $   5,918                        $      919
              Accruals                                                          1,097                               990
                                                                   -------------------                ------------------
                        Total deferred tax assets                           $   7,015                        $    1,909
                                                                   -------------------                ------------------
         Deferred tax liabilities:
              Licenses and intangibles                                          5,253                             3,945
              Depreciation                                                        974                               525
                                                                   -------------------                ------------------
                        Total deferred tax liabilities                          6,227                             4,470
                                                                   -------------------                ------------------
                        Net deferred tax assets (liabilities)               $     788                        $  (2,561)
                                                                   ===================                ==================

         Current deferred tax assets                                        $   1,097                        $     990
         Long-term deferred tax liabilities                                     (309)                           (3,551)
                                                                   -------------------                ------------------
         Net deferred tax assets (liabilities)                              $     788                        $  (2,561)
                                                                   ===================                ==================


</TABLE>

        At June 30, 1999 the Company had $95 of AMT credits available for use in
future periods in addition to $15,324 of net operating loss carryforward,  which
begin to expire in 2010.

        Income tax expense (benefit) varies from the amount computed by applying
the federal  corporate  income tax rate of 34% to income  (loss)  before  income
taxes as follows: <TABLE> <CAPTION>

                                                                                   Years Ended June 30,
                                                                         1999                 1998                     1997
                                                                         ----                 ----                     ----
<S>                                                                   <C>                   <C>                    <C>

Computed "expected" income tax expense (benefit)                      $ (1,921)             $    830               $    502
Increase (decrease) in income taxes
     Resulting from:
          State income tax expense (benefit), net
               of federal effect                                          (224)                   98                     74
          Change in valuation allowance                                       -                    -                (1,043)

          Nondeductible portion of meals
               and entertainment                                             45                   38                     17
          Other                                                           (248)                 (39)                    370
                                                                ----------------     ----------------      ----------------

          Actual income tax expense (benefit)                         $ (2,348)             $    927              $    (80)
                                                                ================     ================      ================
</TABLE>

        The components of income tax expense  (benefit) for the years ended June
30, 1999, 1998 and 1997, are as follows:
<TABLE>
<CAPTION>

                                                                                   Years Ended June 30,
                                                                     1999                 1998                   1997
                                                                     ----                 ----                   ----
<S>                                                              <C>                 <C>                   <C>
             Current:
                     State                                            $   (16)              $   101                $     -
                     Federal                                                 -                  536                      -
                                                                 --------------       --------------        ---------------
                                                                      $   (16)                  637                      -
                                                                 --------------       --------------        ---------------
             Deferred:
                     State                                               (577)                   46                     74

                     Federal                                           (1,755)                  244                  (154)
                                                                 --------------       --------------        ---------------

                                                                       (2,332)                  290                   (80)
                                                                 --------------       --------------        ---------------

             Total expense (benefit)                                 $ (2,348)              $   927              $   ( 80)
                                                                 ==============       ==============        ===============
</TABLE>

          The Company has allocated deferred tax benefits directly to additional
paid in capital  for the years  ended June 30, 1999 and 1998 of $1,017 and $245,
respectively.  These amounts reflect the tax benefit  received from the exercise
and disqualifing dispositions by employees of qualified stock options.

         In  connection  with the  acquisition  of BCST,  in 1997,  the  Company
reduced the valuation  allowance  for deferred tax assets by $189,  representing
the  effect of the  deferred  tax  liabilities  expected  to  reverse in the net
operating loss carry forward  period.  The reduction of the valuation  allowance
was effected by reducing  intangible asset balances  recorded as a result of the
acquisitions.

         Specific  factors  considered  by  management   included  a  return  to
profitable  operations that had been created by a change in strategic  direction
implemented  by the  relatively  new ownership and  management  team.  Strategic
actions included  acquisition of broadcast properties to take advantage of "must
carry"  statutes to  increase  coverage in major  metropolitan  markets  such as
Boston and  Houston,  and the use of cable  affiliations  to expand  coverage in
other  major  markets.  Further,  emphasis  was placed on selling  product  that
yielded  a  higher  margins.   The  combination  of  these  factors  produced  a
significant  increase in sales and it is  anticipated  that this momentum  would
continue into future years.

        Recognition of a deferred tax asset is based on management's belief that
it is more  likely  than  not  that  the tax  benefit  associated  with  certain
temporary  differences  will be realized through the amortization of the license
intangible.

NOTE 9 - COMMITMENTS

         Oracle.  In early 1999, the Company entered into a series of agreements
with  Oracle and other  vendors to acquire  and  install a new  enterprise  wide
computer  system.  This computer  system  includes new hardware and software and
involves virtually all aspects of the Company's business.  These agreements also
provide for the installation of the computer hardware which will be necessary to
support  the  Company's  collectibles.com  website.  The  estimated  cost of the
equipment,  software and installation is $10 million of which approximately $6.2
million has been incurred at June 30, 1999.

         iXL. In April 1999, the Company entered into an agreement with iXL, and
other  vendors  under  which they have  agreed to develop  the  collectibles.com
website.  Under  this  agreement,  the  Company  will  pay up to $3  million  to
construct  and  customize  the website,  to create  interactive  interfaces,  to
develop software to manage and facilitate customer transactions over the website
and to provide website marketing advice.

        Transponder Use Agreement and Purchased Air-Time.  In December 1995, the
Company's transponder lease with Space Connection 402R became effective. Shop At
Home has  contracted  for a "Fully  Protected"  service which  provides that the
services shall be "non-preemptible" on the same transponder;  or, if that is not
possible,  then on a  transponder  on the same  satellite;  and,  if that is not
possible,  then on a satellite of similar quality and location. The expenses for
the  transponder  and purchased air time  (primarily for cable access fees) were
$26,303,  $17,768,  and $12,118,  for fiscal years ended June 30, 1999, 1998 and
1997, respectively. The Company has recently agreed to change its transponder to
a more desirable  satellite,  and is currently  re-negotiating  its  transponder
lease.

        Royalty Commitments.  Collector's has minimum contractual commitments to
National Football League Players, Inc. and National  Football League Properties,
Incorporated, in addition to other minor  licensors  which  are  in  the  normal
course of its  business.  The  commitments at June 30, 1999, approximate $1,500,
which will expire during fiscal 2000.

        Lease  Commitments.  Rental  expense  for  the  office  and  studio  and
miscellaneous  equipment  was $1,096,  $840 and $529 for the fiscal  years ended
June 30,  1999,  1998 and  1997,  respectively,  which  includes  the  Company's
Knoxville  office and studio  space leased from an entity owned by a director of
the Company. Payments under this lease totaled $82, $149 and $140, in the fiscal
years ended June 30, 1999, 1998 and 1997, respectively.

        Future minimum lease payments of  noncancelable  operating losses are as
follows at June 30, 1999:

       2000                                                    $ 2,555
       2001                                                      2,527
       2002                                                      2,493
       2003                                                      2,384
       2004                                                      2,221
       Thereafter                                                1,086

        The Company has agreements with various affiliated  television and cable
system  operators to purchase air time.  The terms of the  agreements  vary from
week-to-week to one year periods and are generally cancelable on 30 days notice.

NOTE 10 -- RELATED PARTY TRANSACTIONS

        During the fiscal years ended June 30 1999 and 1998, the Company engaged
in some related party  transactions  in the normal  course of business,  none of
which exceeded $25 thousand in total except, as described below.

        The Company  leased its  Knoxville  office and studio space from William
and Warren,  Inc., and entity owned by W. Paul Cowell, a director of the Company
until December 2, 1998, and paid total lease payments of approximately $82, $149
and  $140  during  the  fiscal  years  ended  June  30,  1999,  1998  and  1997,
respectively.  Management  of  the  Company  determined  that  these  terms  and
conditions were competitive with comparable commercial space being leased in the
Knoxville  market.  With the relocation of its offices and studios to Nashville,
Tennessee, the Company terminated this lease in January, 1999.

        On August  16,  1995,  the  Company  issued  its  $2,000  Variable  Rate
Convertible  Secured  Note Due 2000 to  Global  Network  Television,  Inc.  J.D.
Clinton,  a director  and  principal  shareholder  of the  Company,  is the sole
shareholder  and Chairman of Global Network  Television  (now  Gatehouse  Equity
Management  Corporation).  The loan carried  interest at the prime rate plus 2%,
and was payable in 60 monthly  installments.  The note was convertible to common
stock of the  Company  based  upon one  share  of  stock  for each  $3.00 of the
principal  balance of the note. On October 1, 1997, the note was  transferred to
FBR Private Equity Fund, L.P., which  immediately  converted the note to 444,177
shares of common stock of the Company.

        In September 1998, the Company relocated its studios and headquarters to
newly constructed facilities in Nashville,  Tennessee. The real property for the
new facility was initially  acquired by a limited liability company organized by
individuals  related to J.D.  Clinton,  and that company obtained a construction
loan (the "Facility Loan") in January 1998 from a commercial lender to build the
facility.  The loan  was  guaranteed  by Shop At Home  and  also was  personally
guaranteed by Mr.  Clinton.  The Company  agreed to pay to Mr. Clinton an annual
fee equal to 1% of the  amount of the  Facility  Loan in  consideration  for Mr.
Clinton's  guaranty,  which was to be payable in either  cash or in stock of the
Company.  In March 1998,  the Company  acquired the facility by acquiring all of
the ownership interest in the limited liability company for a price equal to the
balance due on the Facility Loan,  thereby  generating no profits for the owners
of the limited  liability  company.  The Company paid the Facility  Loan in full
upon the acquisition of the limited liability company,  thereby  terminating Mr.
Clinton's guaranty. As a result of the agreement to pay a fee to Mr. Clinton for
his  guaranty,  the Company  issued to Mr.  Clinton a total of 11,226  shares of
Common Stock.

        In connection  with the  relocation of the primary  residence of Kent E.
Lillie,  President  of  the  Company,  from  Atlanta,   Georgia,  to  Nashville,
Tennessee, the Company made an interest-free loan to Mr. Lillie in the principal
amount of $800. This loan is repayable from a portion of any bonuses paid to Mr.
Lillie by the  Company.  As of June 30,  1999,  a total of $14 of the  principal
balance  of the note had been  repaid.  The note is  payable in full on June 30,
2002.

        In February 1995, the Company entered into a financing lease transaction
with  Brownsville  Auto  Leasing  Corporation  whereby  the  Company  leased the
transmitter for WMFP(TV).  The monthly principal  payments on the lease were $10
and the outstanding  balance on the lease at December 31, 1997, was $350.  James
P. Clinton,  the brother of J.D.  Clinton,  was a principal of Brownsville  Auto
Leasing  Corporation.  This financing  transaction was terminated in April 1998,
when the Company  acquired the  transmitter  from the lessor at the price agreed
upon in the lease agreement.

NOTE 11 -- STOCK OPTIONS AND WARRANTS

         In 1999 the  Company's  Board of  Directors  adopted the 1999  Employee
Stock Option Plan which  provides for the issuance of up to three million shares
of common stock. Shareholder ratification is still pending.

        In 1991,  the  Company  adopted  a stock  incentive  plan  for  eligible
employees.  A special  administrative  committee of the Board of  Directors  was
appointed to administer  the plan.  All employees of the Company are eligible to
receive stock options and/or stock appreciation  rights ("SARs") under the plan.
Options  granted  under  the plan  can be  either  incentive  stock  options  or
nonqualified stock options. Incentive stock options to purchase common stock may
be granted at not less than 100% of the fair market value of the common stock on
the date of the grant.

        SARs generally entitle the participant to receive the excess of the fair
market value of a share of common stock on the date of exercise over the initial
value of the SAR.  The initial  value of the SAR is the fair  market  value of a
share of common stock on the date of the grant.

        Options and SARs granted under the plan become  exercisable  immediately
in the event 80% or more of the Company's outstanding stock or substantially all
of its assets are acquired by a third party.

        No options or SARs may be granted after October 15, 2001. No option that
is an incentive stock option and any  corresponding  SAR that is related to such
option shall be exercisable after the expiration of ten years from the date such
option or SAR was granted or five years after the  expiration in the case of any
such option or SAR that was granted to a 10% stockholder. A maximum of 1,500,000
shares of common stock may be issued under the plan upon the exercise of options
and SARs. No SARs have been issued under the plan.

        No  compensation  expense has been  recognized for options granted under
the plan. Had compensation  expense for the Company's plan been determined based
on the fair value at the grant dates for awards under the plan  consistent  with
the method of SFAS 123, the  Company's  net income  (loss) and net income (loss)
per share would have been  adjusted to the pro forma  amounts  indicated  in the
following table.



<PAGE>
<TABLE>
<CAPTION>



                                             1999                         1998                          1997
                                   -------------------------   ---------------------------    -------------------------
                                      As                           As                             As
                                   Reported      Pro Forma      Reported       Pro Forma       Reported     Pro Forma
                                   ----------   ------------   ------------    -----------    -----------   -----------
<S>                                <C>          <C>            <C>             <C>            <C>           <C>

Net income (loss)                   $(3,304)      $ (3,603)        $ 1,513       $  1,385       $  1,556      $  1,466

Basic earnings (loss) per share     $  (.14)      $   (.15)        $   .10       $   .09        $   .14       $   .14

Diluted earnings (loss) per share   $  (.14)      $   (.15)        $   .09       $   .08        $   .12       $   .11
</TABLE>

        The fair  value of each  option  grant is  estimated  on the date of the
grant using the Black-Scholes  option-pricing  model with the following weighted
average  assumptions  used for the grants in the years ended June 30, 1999, 1998
and 1997,  respectively:  dividend yield of 0%; expected  volatility of 76%, 65%
and 65%;  risk-free  interest rate of 4.5%,  5.5% and 6.0%; and expected life of
7.5 years.

        A summary of the status of the  Company's  options as of June 30,  1999,
1998 and 1997 and changes  during the periods ending on those dates is presented
below: <TABLE> <CAPTION>

                                                                 June 30,
                                     1999                          1998                           1997
                                 ----------------------------  -----------------------------   --------------------------
                                                  Weighted                       Weighted                     Weighted
                                                  Average                         Average                     Average
                                                   Exercise                      Exercise                     ExercisePrice
                                    Options         Price         Options          Price        Options
                                 --------------   -----------  --------------   ------------   -----------    -----------
<S>                              <C>              <C>          <C>              <C>            <C>            <C>

Outstanding at beginning of
     period:                         2,379,000        $ 2.51       2,192,500        $  2.20     1,785,000        $  2.01
         Granted                     1,143,000         10.02         698,000           3.40       639,500(1)        2.88

         Exercised                   (917,800)          2.47       (454,600)           1.10     (120,000)           1.00
         Forfeited                   (155,000)          3.90        (56,900)           2.88     (112,000)           2.81
     --------------                --------------                  -----------
Outstanding at end of period         2,449,200        $ 6.14       2,379,000        $  2.51     2,192,500        $  2.20
Options exercisable at period
      end                              901,800                     1,175,000                    1,493,500
Weighted average fair value of
     options granted during the
     year                           $     7.78                     $    2.61                      $  2.04

</TABLE>

1)       Effective June 19, 1997, the option committee  repriced all fiscal year
         1997 options to $2.88 with the same terms and  conditions.  The options
         as modified have been used in all applicable computations.
<TABLE>
<CAPTION>

                                                   Options Outstanding                         Options Exercisable

                                                       WeightedAverage
                                                         Remaining        WeightedAverage                    WeightedAverage
                                        Number          Contractual        Exercise           Number          Exercise
                                      Outstanding           Life             Price         Exercisable          Price
Range of Exercise Prices              at 6/30/99                                            at 6/30/99
- --------------------------------     --------------    ---------------    ------------    ---------------    ------------
<S>                                  <C>               <C>                <C>             <C>                <C>
$1.00 - $1.99                              200,000            4 years         $  1.00            200,000         $  1.00
$2.00 - $2.99                              930,200            8 years            2.84            445,600            2.86
$3.00 - $4.99                              387,000            7 years            3.55             56,200            3.71
$5.00 - $5.99                                8,000           10 years            5.25                  -               -
$6.00 - $6.99                               70,000            5 years            6.97             70,000            6.97
$7.00 - $9.99                               46,000           10 years            8.93                  -               -
$10.00 - $11.99                            569,000           10 years           11.70            100,000           11.81
$12.00 - $13.99                            239,000           10 years           13.20             30,000           13.00
                                     --------------                                       ---------------
                                         2,449,200                                               901,800
                                     ==============                                       ===============
</TABLE>
        At June 30, 1999,  warrants to purchase 2,650,000 shares of common stock
at $1.29 per share are outstanding. These warrants expire June 30, 2001.

NOTE 12 -- EARNINGS (LOSS) PER SHARE

        The following table sets forth for the periods indicated the calculation
of  net  earnings  (loss)  per  share  included  in the  Company's  Consolidated
Statements of Operations: <TABLE> <CAPTION>

                              Years Ended June 30,
                                                         1999                     1998                    1997
                                                         ----                     ----                    ----
<S>                                                  <C>                      <C>                     <C>
   Numerator:
        Net income (loss)                               $ (3,304)                 $  1,513                 $  1,556
        Preferred stock dividends                           ( 14)                     (14)                     (14)
                                                     -------------            -------------           --------------
        Numerator for basic earnings per
             share-income (loss) available to
             common stockholders                          (3,318)                    1,499                    1,542

        Effect of dilutive securities:
             Preferred stock dividends                         14                       14                       14
             Interest on convertible debt                       -                       50                      175

                                                     =============            =============           ==============
        Numerator for diluted earnings per
             share-income available to
             common stockholders after
             assumed conversions                         $(3,304)                 $  1,563                 $  1,731
                                                     =============            =============           ==============
   Denominator:
        Denominator for basic earnings per
             share-weighted-average shares                 23,771                   14,511                   10,651
        Effect of dilutive securities:
          a)   Employee stock options                           -                      436                      528
          b)  Non employee options                              -                      204                      150
          c)   Warrants                                         -                    2,088                    2,268
          d)  Convertible preferred stock                       -                      138                      138
          e)   Convertible debt                                 -                      119                      533
                                                     -------------            -------------           --------------
   Denominator for diluted earnings per
        Share-adjusted weighted-average
        Shares and assumed conversions                     23,771                   17,496                   14,268
                                                     =============            =============           ==============
   Basic earnings (loss) per share                        $ (.14)                  $   .10                  $   .14
                                                     =============            =============           ==============
   Diluted earnings (loss) per share                      $ (.14)                  $   .09                  $   .12
                                                     =============            =============           ==============
</TABLE>

Although the amounts are excluded  from the  computations  in loss years because
their inclusion would be anti-dilutive they are shown here for informational and
comparative purposes only:
<TABLE>
<S>                                                  <C>                      <C>                     <C>

     a)  Employee stock options                              1,184                        -                       -
     b)  Non Employee options                                  239                        -                       -
     c)  Warrants                                            2,389                        -                       -
     d)  Convertible preferrred stock                          121                        -                       -
</TABLE>

NOTE 13 -- EMPLOYEE BENEFIT PLAN

        The Company  has a defined  contribution  plan  covering  all  full-time
employees  who  have  one  year of  service  and are age  twenty-one  or  older.
Participants are permitted to make contributions in an amount equal to 1% to 15%
of their  compensation  actually paid or received.  Employer  contributions  are
discretionary  and allocated to each  eligible  employee in proportion to his or
her compensation as a percentage of the compensation of all eligible  employees.
During 1999, 1998 and 1997, the Company did not make  contributions to the plan.
As of July 1,  1999,  the  Company  has  elected to match in the form of company
stock a portion of the  employee's  contribution  up to a maximum of 2.5% of the
employee's annual contribution.

NOTE 14 -- CONCENTRATIONS OF CREDIT RISK

        Concentrations  of credit  risk  include  cash on deposit  in  financial
institutions  and  accounts  receivable.  Receivables  are due from  credit card
companies  and  ultimate   customers.   The  Company  maintains  reserves  which
management believes are adequate to provide for losses.  Management believes the
financial institutions holding the cash to be financially sound.

        The home shopping  industry is sensitive to general economic  conditions
and business conditions affecting consumer spending. The Company's product lines
include jewelry, sports cards, sports memorabilia, collectibles and other unique
items  that may  make it more  sensitive  to  economic  conditions.  Collector's
products  include various sports cards and  memorabilia,  some of which are sold
through Shop At Home.

NOTE 15 -- ACQUISITION BY SAH ACQUISITION CORPORATION II

        On March  27,  1998,  SAH  Acquisition  Corporation  II, a  wholly-owned
subsidiary  of the  Company,  acquired  the assets  and  broadcast  licenses  of
television  stations  KCNS,  San  Francisco,  California;  WRAY,  Wilson,  North
Carolina  (Raleigh  market);  and WOAC,  Canton,  Ohio (Cleveland  market).  The
stations were purchased  pursuant to an Asset Purchase Agreement dated September
23, 1997 between Global Broadcasting  Systems,  Inc., and its affiliate ("Global
Broadcasting") and SAH Acquisition II. Under the agreement,  Global Broadcasting
agreed  to  sell  KCNS  and  WRAY to SAH  Acquisition  II and to  assign  to SAH
Acquisition  II the  right  to  purchase  WOAC  under a  contract  which  Global
Broadcasting  had with a third  party.  The  total  purchase  price  paid by SAH
Acquisition II to Global in connection with the acquisition of KCNS and WRAY was
$52,350,  and SAH  Acquisition  II purchased  WOAC for a total purchase price of
$23,500.

        The  acquisition  of the stations was accounted for by the Company as an
acquisition of assets and not the acquisition of a "business," as defined in SEC
Rule  210.11-01(d).  The  Company  reached  this  conclusion  because,  with the
exception of a de minimis period of time, none of the acquired stations had been
historically  operated as a broadcast  outlet for home shopping  programming  by
Global or the predecessor in title, and the Company  concluded that there was no
continuity  of  revenues  from those  stations  from which  relevant  historical
information could be derived.

        Global  Broadcasting also had a contractual right to acquire WPMC(TV) in
Jellico, Tennessee (Knoxville market) from the licensee of that station. Shop At
Home agreed to a transaction  whereby the contractual  right to acquire WPMC was
assigned to another party. As part of that  assignment,  Shop At Home received a
payment $900 from the party which  ultimately  purchased  the station,  and also
received  a $500  reduction  in the  purchase  price of KCNS and WRAY due to the
return to Global Broadcasting of a $500 escrow deposit it had previously paid in
connection with its agreement to purchase WPMC.

        Since the purchase  price for the assets of Global  Broadcasting  to SAH
Acquisition  II did not change as a result of the  assignment of the contract to
purchase  WPMC,  except to the extent of the $500  escrow  payment  returned  to
Global Broadcasting,  Shop At Home did not deem it to be appropriate to allocate
any portion of its purchase  price of the assets of Global  Broadcasting  to its
rights in the WPMC contract.

NOTE 16 - ACQUISITION OF WSAH

        On June 3, 1999,  MFP, Inc., a wholly-owned  subsidiary of Shop At Home,
acquired the assets of WBPT(TV),  Bridgeport,  Connecticut, and changed its call
sign on that date to WSAH.  MFP  acquired  WSAH at a cost of  $21,000,  of which
approximately  $4,800 was placed in an escrow account.  This escrow account will
be  paid to the  seller  of the  station  if the  station  increases  its  cable
household reach above that existing on the closing date. The escrow account will
be paid to the seller at the rate of $22 per additional  cable household  added,
with the final  determination  made six months after the closing,  or in certain
events 12 months after the  closing.  In order for the full amount of the escrow
account to be paid to the seller,  the cable  household reach must increase from
680,000 existing  households as of the closing date to 900,000 cable households.
The purchase price (after applying a $1,000 escrow deposit) was funded through a
bridge  loan which was repaid in July 1999 from the  proceeds  of Shop At Home's
public offering of common stock.

        The  acquisition  of  WSAH  was  accounted  for  by  the  Company  as an
acquisition of assets and not the acquisition of a "business," as defined in SEC
Rule  210.11-01(d).  The  Company  reached  this  conclusion  because,  with the
exception  of a de minimis  period of time,  the  acquired  station had not been
historically  operated as a broadcast  outlet for home  shopping and the Company
concluded  that there was no continuity of revenues from this station from which
relevant historical information could be derived.

        The purchase price of $21.0 million has been preliminarily  allocated to
the net  assets  acquired  based on the  appraised  fair  values  at the date of
acquisition of other stations' assets previously acquired as follows:

                  Restricted cash                   $ 4,800
                  Property and equipment              1,400
                  FCC License                        14,800
                                            -------------------
                  Total                            $ 21,000
                                            ===================

NOTE 17 -- CONTINGENCIES

        The  Company is subject to claims in the  ordinary  course of  business.
Management  does not  believe  the  resolution  of such  claims will result in a
material  adverse  effect  on  the  future  financial   condition,   results  of
operations, or cash flows of the Company.

NOTE 18 -- INDUSTRY SEGMENTS

          Effective June 30, 1999, the Company adopted SFAS No. 131, Disclosures
about  Segments of an  Enterprise  and  Related  Information,  which  supercedes
previously  issued segment  reporting  disclosure  rules and requires  reporting
segment information that is consistent with the way in which management operates
the  Company.  The segment  disclosures  for prior  years have been  restated to
conform with the current year presentation.  The Company operates principally in
two  segments;  retail  and  wholesale.  The  retail  segment  consists  of home
shopping,  which primarily  includes the sale of merchandise  through electronic
retail. The wholesale segment includes the operations of Collector's which sells
sports trading cards to  unaffiliated  customers.  The Company  operates  almost
exclusively in the United States.

        The accounting  policies of the segments are the same as those described
in the  summary  of  significant  accounting  policies.  Intersegment  sales and
transfers  are  accounted  for as if the  sales or  transfers  were  with  third
parties, that is, at current market prices. <TABLE> <CAPTION>

                              INDUSTRY SEGMENT DATA

                                                                  Years Ended June 30,
                                                       1999               1998               1997
                                                       ----               ----               ----
<S>                                              <C>                <C>                  <C>
         Revenue:
              Retail                                   $  142,360          $   95,474         $  68,038
              Wholesale                                     9,569               5,900               960
              Intersegment eliminations                        37               (617)                 -
                                                 -----------------  ------------------  ----------------
                                                       $  151,966          $  100,757         $  68,998
                                                 =================  ==================  ================
         Operating profit:
              Retail                                   $    2,303          $    4,394         $   2,471
              Wholesale                                       312               (449)                19
              Intersegment eliminations                       119               (119)                 -
                                                 -----------------  ------------------  ----------------
                                                       $    2,734          $    3,826         $   2,490
                                                 =================  ==================  ================

         Depreciation and amortization:
              Retail                                   $    4,202          $    1,515         $     820
              Wholesale                                       734                 673               237
                                                 -----------------  ------------------  ----------------
                                                       $    4,936          $    2,188         $   1,057
                                                 =================  ==================  ================

         Interest income:
               Retail                                  $      663          $      606         $      66
               Wholesale                                        -                   -                 -
               Intersegment eliminations                     (20)                (42)                 -
                                                 -----------------  ------------------  ----------------
                                                       $      643          $      564         $      66
                                                 =================  ==================  ================
         Interest expense:
               Retail                                  $    8,951          $    2,735         $     994
               Wholesale                                       33                 157                86
               Intersegment eliminations                     (20)                (42)                 -
                                                 -----------------  ------------------  ----------------
                                                       $    8,964          $    2,850         $   1,080
                                                 =================  ==================  ================
         Income (loss) before taxes:
                Retail                                 $  (6,051)           $   3,167         $   1,543
                Wholesale                                     280               (608)              (67)
               Intersegment eliminations                      119               (119)                -
                                                 -----------------  ------------------  ----------------
                                                       $  (5,652)           $   2,440         $   1,476
                                                 =================  ==================  ================
         Income taxes:
                Retail                                 $  (2,460)           $   1,158         $    (80)
                Wholesale                                     112               (231)                 -
                                                 -----------------  ------------------  ----------------
                                                       $  (2,348)            $    927         $    (80)
                                                 =================  ==================  ================

         Identifiable assets:
              Retail                                   $  278,925          $  237,392         $  45,417
              Wholesale                                     7,855               6,905             4,638
              Intersegment eliminations                 (116,083)           (100,527)          (15,645)
                                                 -----------------  ------------------  ----------------
                                                       $  170,697          $  143,770         $  34,410
                                                 =================  ==================  ================

         Capital expenditures:
              Retail                                   $   14,089          $   16,771         $   1,046
              Wholesale                                        12                  29                10
                                                 -----------------  ------------------  ----------------
                                                       $   14,101          $   16,800         $   1,056
                                                 =================  ==================  ================
</TABLE>

         Vendor concentration.  During the year ended June 30, 1999, the Company
had three  vendors  from whom it  purchased  more than 10% of its total  cost of
goods sold. These consisted of an electronics vendor, a coin vendor and a sports
vendor which accounted for approximately 11.2%, 10.7% and 10.3% of the Company's
cost of goods sold. The Company believes that it could find replacement  vendors
for the products sold by these vendors without a material  adverse effect on the
Company.

NOTE 19 -- SUPPLEMENTAL CONDENSED CONSOLIDATING FINANCIAL INFORMATION

        The   following  is   summarized   condensed   consolidating   financial
information  for  the  Company,   segregating  the  Parent  from  the  guarantor
subsidiaries.  The guarantor  subsidiaries are wholly owned  subsidiaries of the
Company and guarantees are full, unconditional,  joint and several. The separate
company financial  statements of each guarantor subsidary have not been included
herein because  management  does not believe that their  inclusion would be more
meaningful to investors  than the  presentation  of the condensed  consolidating
financial information presented below.



<PAGE>


<TABLE>
<CAPTION>



                        CONSOLIDATING BALANCE SHEET DATA

                                                June 30, 1999                                   June 30, 1998
                                                  Guarantor                                       Guarantor
                                   Parent       Subsidiaries   Consolidated(1)     Parent       Subsidiaries   Consolidated(1)
<S>                            <C>           <C>                 <C>           <C>              <C>             <C>
Assets:
Cash and cash equivalents          $   6,760         $     306       $  7,066        $  20,848        $    376       $   21,224
Restricted cash                        5,433                 -          5,433                -               -                -
Accounts receivable                   92,768             3,413          8,969           88,307           3,505            3,830
Inventories                            5,531             1,702          7,234            4,061             271            4,332
Prepaid expenses                         850                69            919              301             103              404
Deferred tax assets                    1,097                 -          1,097              990               -              990
                               -------------- ----------------- -------------- ---------------- --------------- ----------------
Total current assets                 112,439             5,490         30,718          114,507           4,255           30,780
Notes receivable                       1,090                 -            690            1,060               -              660
Property and equipment,
     net                              26,484             8,919         35,403           13,756           6,801           20,557
FCC and NFL licenses, net                293            96,727         97,020              157          84,674           84,831
Goodwill, net                              -             2,367          2,367                -           2,532            2,532
Other assets                           3,953               546          4,499            4,406               4            4,410
Investment in subsidiaries            27,630             1,400              -            10,935           1,400               -
                               -------------- ----------------- -------------- ---------------- --------------- ----------------
Total assets                      $  171,889       $   115,449      $ 170,697       $  142,847      $   99,666      $   143,770
                               ============== ================= ============== ================ =============== ================


Liabilities and
    Stockholders' Equity:
Accounts payable and
    accrued expenses              $   26,387        $   88,778      $  27,955        $  17,616      $   89,031       $   18,784
Current portion--capital
    leases and long-term
    debt                              20,298                 -         20,298              161               -              161
Deferred revenue                         105                 6            111              235              31              267
                               -------------- ----------------- -------------- ---------------- --------------- ----------------
Total current liabilities             46,790            88,784         48,364           18,012          89,062           19,212

Long-term debt including,
    capital leases                    75,893               400         75,893           75,254             400           75,254
Deferred income taxes                    898             (588)            309            3,659            (63)            3,551
Redeemable preferred
    stock                                834               750            834            1,393             750            1,393
Common stock                              61                 2             61               58               1               58
Additional paid-in capital            53,317            28,278         53,317           47,105          11,659           49,079
Accumulated deficit                  (5,904)           (2,177)        (8,081)          (2,634)         (2,143)          (4,777)
                               ============== ================= ============== ================ =============== ================
Total liabilities and
     Stockholders' equity         $  171,889        $  115,449      $ 170,697       $  142,847      $   99,666      $   143,770
                               ============== ================= ============== ================ =============== ================
</TABLE>

(1)       Intercompany balances have been eliminated in the consolidated totals.

<TABLE>
<CAPTION>

            Consolidating Statement of Operations and Cash Flow Data


                                    June 30, 1999                     June 30, 1998                       June 30, 1997
                           Parent     Guarantor  Consolidated    Parent   Guarantor   Consolidated  Parent  Guarantor   Consolidated
                                     Subsidiaries      (1)                Subsidiaries     (1)                Subsidiaries   (1)
                        ------------ ------------  ------------ ---------- ---------- ----------  -----------  ---------- ---------
<S>                     <C>          <C>           <C>          <C>        <C>        <C>         <C>          <C>        <C>

Net revenues              $  135,139   $   16,791   $ 151,966   $  92,689    $   8,685  $ 100,757  $  68,075   $   2,977   $  68,998
Cost of goods sold            85,369        6,528      91,816      54,980        4,379     58,862     40,328         298      40,626
Operating expenses            49,556        7,814      57,416      33,958        4,111     38,069     24,944       2,992      25,882
                        ------------ ------------ -----------   ---------- ------------ ---------- ----------  ----------- ---------
Income (loss) from
   operations                    214        2,449       2,734       3,751          195      3,826      2,803       (313)       2,490
Interest expense               8,909           76       8,964       2,708          184      2,850        930         150       1,080
Interest income                  655            8         643         606            -        564         66           -          66
Other income (expense)         2,902      (2,967)        (65)       1,967      (1,068)        900          -           -           -
                        ------------ ------------ -----------   ---------- ------------ ---------- ----------  ----------- ---------
Income (loss) before
   taxes                     (5,138)        (586)     (5,652)       3,616      (1,157)      2,440      1,939       (463)       1,476
Income tax expense
   (benefit)                 (2,114)        (234)     (2,348)       1,400        (473)        927        105       (185)        (80)
                       ------------- ------------ -----------  ---------- ------------   ---------- ---------  -----------  --------
Net income (loss)         $  (3,024)    $    (352)  $  (3,304)  $   2,216   $    (584)  $   1,513   $  1,834   $   (278)   $   1,556
                       =============  ============ =========== =========== ============  ========== =========  =========== =========
CASH FLOWS
Cash provided by
   (used in) operations   $ (18,883)    $  17,956    $  (927)  $ (75,394)   $   80,810  $   5,573   $  2,926   $   3,319   $   6,245
Cash provided by
   (used in) investing
    activities              (17,051)     (18,026)    (35,077)    (12,763)     (76,747)   (89,653)      2,515     (8,017)     (4,751)
Cash provided by
    (used in) financing
    activities              (21,846)            -      21,846     104,248      (4,008)    100,226    (2,547)       4,967       1,669
                       ------------- ------------ ----------- ----------- ------------ ----------  -----------  -----------  -------
Increase (decrease) in
    cash                    (14,088)         (70)    (14,158)      16,091           55     16,146      2,894         269       3,163
Cash at beginning of
    period                    20,848          376      21,224       4,757          321      5,078      1,863          52       1,915
                       ------------- ------------ ----------- ----------- ------------ ----------  ---------  -----------  ---------
Cash at end of period       $  6,760     $    306    $  7,066   $  20,848     $    376  $  21,224   $  4,757    $    321   $   5,078
                       ============= ============ =========== =========== ============ ==========  =========  ===========  =========

</TABLE>


(1) Intercompany balances have been eliminated in the consolidated totals.


<PAGE>


NOTE 20 - SUBSEQUENT EVENTS

        Public Offering of Common Stock. In July 1999, the Company  completed an
offering of a total of 5,828,000 shares including underwriters'  over-allotment,
thereby  raising  a  total  of  $44.3  million  at an  offering  price,  net  of
commission,  of $7.60 a share.  A portion of the proceeds  were applied to repay
the short term $20,000 bridge loan.

        Reorganization of Shop At Home and  Subsidiaries.  In July 1999, Shop At
Home reorganized its subsidiaries. The corporate name of MFP, Inc., the owner of
WMFP in Boston and WSAH in Bridgeport, was changed to SAH-Northeast Corporation.
In addition, the license of WMFP was transferred to SAH-Boston License Corp. and
the license of WSAH was  transferred to SAH-New York License  Corp.,  each a new
subsidiary  of  SAH-Northeast   Corporation.   Broadcast,  Cable  and  Satellite
Technologies,  Inc.,  and Urban  Broadcasting  Systems,  Inc.,  were merged into
SAH-Houston  Corporation.  The license of KZJL was  transferred  to  SAH-Houston
License Corporation, a new subsidiary of SAH-Houston Corporation.
<PAGE>



ITEM 9.  CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND
         FINANCIAL DISCLOSURE

None


<PAGE>

PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

         The Board of Directors  current  consists of seven (7) persons.  At the
December 2, 1998 annual meeting a total of eight (8) directors were elected. One
director,  Patricia E. Mitchell,  resigned from the Board of Directors effective
January 27, 1999.  The Company's  Bylaws  specify that the  Company's  President
shall be a member of its Board of Directors.

         The following sets forth the name,  position,  age, business experience
and other information with regard to the current directors of the Company:

         J.D.  Clinton,  Director  and  Chairman of the Board.  Mr.  Clinton has
been a Director  and Chairman of the Board since 1993. Mr. Clinton is Chairman,
President and Chief Executive  Officer of Independent Southern BancShares, Inc.,
Brownsville, Tennessee,  a  diversified financial institutions holding  company.
Mr.  Clinton is  Chairman  and  Director, INSOUTH  Bank, Brownsville, Tennessee.
Mr.Clinton is a Director, Southern Financial, Inc., Nashville,Tennessee. Age 55.

         Kent E. Lillie,  President  and Chief Executive  Officer and  Director.
Mr. Lillie joined the Company  as  President  and  Chief  Executive  Officer  in
September  1993 and has been a Director  since that date.  Prior to joining  the
Company,  Mr. Lillie was Vice President and General  Manager,  WATL-TV, Atlanta,
Georgia, 1992-1993,  and  was  Vice  President  and  General  Manager,  WPTY-TV,
Memphis, Tennessee, 1987-1992.  Age 53.

         Frank A. Woods,  Director.  Mr. Woods has been  a Director  since 1993.
Since 1991,  Mr. Woods has been  Chairman of the Board and  Director of MediaUSA
L.L.C.  (and  its  predecessor  company,   MediaOne),  Nashville,  Tennessee,  a
communications consulting  and strategic planning firm. Mr. Woods is a principal
of The Woods Group,  Nashville,  Tennessee, a diversified merchant banking firm.
Age 58.

         A.E. Jolley,  Director.  Mr. Jolley has been a Director since 1986. Mr.
Jolley has been  President,  Lakeway  Containers, Inc.,  Morristown,  Tennessee,
a corrugated  container  manufacturer,  since 1975.  Mr. Jolley is  a  Director,
Kingwood  School,  Morristown,  Tennessee,  and  Commissioner,  Morristown  City
Planning  Commission.  Mr.  Jolley is a Member, Board of Trustees, Walters State
Community College.  Age 60.

         Joseph I. Overholt,  Director.  Mr.  Overholt has been a Director since
1986. Mr.  Overholt has been President and  Owner  of  Planet  Systems,  Inc., a
computer  software  development  company engaged in  the satellite  delivery  of
computer data, since 1992. Mr. Overholt has been  President and Owner of Skylink
Communications  since 1989.  Mr.  Overholt was  a  Vice President of the Company
from 1986 through August 1993.  Age 52.

         J. Daniel  Sullivan,  Director.  Mr. Sullivan has been a Director since
the annual meeting of shareholders held on March 6, 1998. Mr. Sullivan currently
is  President  &  Chief  Executive  Officer  of  Quorum  Broadcasting,  Inc.,  a
television  broadcasting  business. Mr. Sullivan served as the President and CEO
of Sullivan Broadcasting Company, a television broadcasting company from 1995 to
1998. Between 1987 and 1995, Mr. Sullivan was the President of Clear Channel TV,
a subsidiary of Clear Channel Communications,  Inc., a broadcasting company. Age
48.

         Donna  Hilley,  Director.  Ms.  Hilley has been a  Director  since  the
annual  meeting  of  shareholders  held on December 2, 1998.  Ms.  Hilley is the
President  and Chief  Executive  Officer of  Sony/ATV  Music Publishing, a music
publishing company based in Nashville,  Tennessee,  and  an  affiliate  of  Sony
Corporation.  Ms. Hilley has held her current position with Sony/ATV since 1994,
but was employed by the same company and its  predecessor,  Tree  International,
since 1973 in a number of  positions.  She  also serves on the Board of Trustees
of Belmont University.  Age 55.

         The principal business activity of each of the above Directors has been
as shown  above  during  the past  five  years,  except  that in some  cases the
individual  has been employed by a predecessor  organization  or has  undertaken
greater  responsibilities  with  the  same  employer,  a  parent  company,  or a
successor organization.

         The  following  information  relates to the  executive  officers of the
Company,  as of October  21,  1999,  other than Mr.  Lillie who also serves as a
director of the Company, as noted above. With the exception of the President and
Chief  Executive  Officer and the Executive Vice  President and Chief  Financial
Officer, who have employment agreements,  the remaining executive officers serve
at the discretion of the Board:
<TABLE>
<CAPTION>


Name                                          Age                                Position

<S>                                          <C>                                 <C>


Arthur D. Tek.........................         50      Executive Vice President and Chief Financial Officer

Theodore M. Engle III.................         37      President, collectibles.com

Everit A. Herter......................         58      Executive Vice President of Affiliate Relations

George J. Phillips....................         37      Executive Vice President, General Counsel and Secretary

H. Wayne Lambert......................         48      Executive Vice President and Chief Information Officer
</TABLE>

         Arthur D. Tek,  Executive Vice President and Chief  Financial  Officer.
Mr. Tek has served as the Executive Vice President and Chief  Financial  Officer
since  March  1999.  Prior to  joining  the  Company,  Mr.  Tek  served as Chief
Financial Officer of Paxson  Communications Corporation from 1992 to March 1999.
Mr.Tek currently serves on the board of the Broadcast Cable Financial Management
Association.  He is a member of the  American Institute of CPA's. Mr.  Tek holds
a  bachelor's degree in  economics  from Tulane  University,  an  MBA  degree in
accounting  from Columbia  University  and an MS degree in  information  systems
from  Rensselaer Polytechnic Institute.

         Theodore  M. Engle III,  President,  collectibles.com.  Mr.  Engle has
served as  President  of  collectibles.com since July   1999.  Mr.  Engle joined
the Company in  February   1998 as Executive  Vice President and Chief Operating
Officer.  Prior to joining the Company,  Mr. Engle was Chief  Operating  Officer
of HLC, Inc., a developer and provider of banking products to corporate clients.
Prior to joining HLC, Inc. in 1995, Mr. Engle served as Chief Financial  Officer
for  IBM's  Tennessee  marketing  and  sales  operation.  He was with IBM for 11
years.  Mr.Engle  holds  a  BS  degree  in  accounting  from  the  University of
Tennessee.

         Everit A. Herter, Executive Vice President of Affiliate Relations.  Mr.
Herter became  Executive  Vice President of  Affiliate  Relations  in  September
1998,  and has served the  Company  since 1994 as a  consultant, as  Director of
Affiliate Relations and as Vice President  for  Affiliate  Relations.  Prior  to
joining the Company, Mr. Herter was a Senior Vice President with the  J.  Walter
Thompson  Company  advertising  agency  ("JWT").  Mr. Herter was with JWT for 16
years. Before joining JWT, Mr. Herter was Vice President,  Management Supervisor
on the Ford Motor Company Corporate advertising account  and  Assistant  to  the
President of Kenyon & Eckhardt Advertising in New York City.

         George J. Phillips,  Executive  Vice  President,  General  Counsel  and
Secretary.  Mr. Phillips joined the Company in November  1997.  Prior to joining
the Company,  Phillips was Counselor to the Assistant  Attorney General  of  the
Civil Division of the United  States  Department  of Justice  from 1993  through
1997,  where he oversaw the Office of Consumer Litigation.  Prior to joining the
Justice   Department,   Mr.  Phillips   was  in  private  practice  with  Baker,
Worthington, Crossley,  Stansberry  & Woolf in  Nashville,  Tennessee, from 1989
to 1993  where he  concentrated  on  litigation.  Mr.  Phillips  graduated  from
Duke and obtained his law degree from the University of Tennessee.  Mr. Phillips
is a member of the American Corporate Counsel Association and  the Tennessee Bar
Association.

         H. Wayne  Lambert,  Executive  Vice  President  and  Chief  Information
Officer.  Mr. Lambert became  Executive Vice  President  and  Chief  Information
Officer in August  1999.  He joined the  Company in March 1992 as Vice President
of Information Technology. Prior to joining the Company, he served as Operations
Officer for National  Book  Warehouses, Inc. in  Knoxville,  Tennessee. Prior to
joining  National Book  Warehouses,  he served as Assistant  Controller  for the
Knoxville  News-Sentinel,  a newspaper  in  Knoxville,  Tennessee.  Mr.  Lambert
is a retired  Captain of the Tennessee Air National  Guard  and  a  Base  Budget
Officer. He is a graduate of the University of Tennessee.

         Officers,  directors and certain  shareholders  of companies which have
equity  securities  registered  with the SEC under Section 12 of the  Securities
Exchange  Act of 1934,  as amended from time to time (the  "Securities  Exchange
Act"), must file certain periodic reports  (identified as Forms 3, 4 and 5) with
respect to their stock ownership of the company,  and certain  changes  therein.
Based solely upon a review of the Forms 3 and 4 and amendments thereto furnished
to the  Company  during the most recent  fiscal year and Forms 5 and  amendments
thereto  furnished to the Company  with respect to the most recent  fiscal year,
the  following  information  concerns  any  director,  officer,  or  shareholder
beneficially owning more than 10% of any class of equity securities,  who failed
on a timely basis to file reports required by Section 16(a) of the Exchange Act:

ITEM 11.     EXECUTIVE COMPENSATION

 Summary Compensation

         The following table sets forth the compensation  paid or accrued by the
Company  during the three fiscal years ended June 30, 1999, to those persons who
served as the  Company's  CEO during the 1999 fiscal year and were the Company's
most highly  compensated  executive  officers (other than the CEO) serving as of
the  end  of  the  1999  fiscal  year  whose   compensation   exceeded  $100,000
(collectively,  the "Named Executive Officers"). Not more than five persons (six
including Mr. Bauchiero) are required to be shown.


<TABLE>
<CAPTION>

                           Summary Compensation Table


                                                                                    Long Term
                           Annual Compensation                                    Compensation

                                                                                    Securities        All Other
  Name and                                                    Other Annual      Underlying Options    Compensation
  Principal                          Salary       Bonus       Compensation            /SARs                 $
  Position                  Year       $            $              $                   (#)(2)
  --------                  ----     -----        -----       ------------            -------         ------------
<S>                         <C>      <C>          <C>         <C>               <C>                   <C>

  Kent E. Lillie
     President/CEO          1999    207,500         -          12,000(1)             510,000               -

                            1998    190,000      124,523       12,000(1)              55,000           88,453(3)

                            1997    188,654      155,605       12,000(1)             510,000               -

  Theodore M. Engle         1999    142,030         -              -                  50,000               -
  III, President,
     collectibles.com
                            1998     41,539         -              -                 100,000               -

                            1997      N/A          N/A            N/A                  N/A                N/A

  Joseph Nawy,              1999    115,000       5,480          500(1)                 -                  -
     Vice President
     Finance
                            1998    115,000       12,449         6,000(1)             10,000             1,554(3)

                            1997    114,393       15,560         6,000(1)             20,000               -


  Henry I. Shapiro,         1999    130,000        2,800           -                                    14,792(3)
     Vice President
     Jewelry & Lifestyle
     Products
                            1998    129,308         -              -                  15,000               -

                            1997     97,510         -              -                  10,000

  Everit A. Herter          1999    120,769       12,000           -                    -                  -
     Executive
     Vice President
     Affiliate Relations
                            1998     94,961       12,000           -                    -                  -

                            1997     76,707       12,000           -                    -                  -

  James Bauchiero(4)        1999    150,000         -          8,200 (1)                -                  -
     Executive
     Vice President
     CFO
                            1998     70,385         -          3,600 (1)                -                  -

                            1997      N/A          N/A            N/A                  N/A                N/A
</TABLE>


(1) Other Annual Compensation consists of automobile allowances.

(2) All numbers represent options to purchase Common Stock of the Company.

(3) Other Compensation consists of relocation allowances.

(4) Mr. Bauchiero resigned his position in February 1999.

Option Grants in Last Fiscal Year

         The following  table sets forth certain  information  concerning  stock
option  and stock  appreciation  right  ("SAR")  grants  to any Named  Executive
Officer  who was  granted a stock  option  during  the 1999  fiscal  year of the
Company.

 Option Grants in Last Fiscal Year

         The following  table sets forth certain  information  concerning  stock
option  and stock  appreciation  right  ("SAR")  grants  to any Named  Executive
Officer  who was  granted a stock  option  during  the 1999  fiscal  year of the
Company.
<TABLE>
<CAPTION>

                     Options/SAR Grants in Last Fiscal Year

                                  Individual                                              Potential Realizable Value
                                   Grants                                                 at Assumed Annual Rates of
                                                                                          Stock Price Appreciation for
                                                                                                Option Term


                               Number of         % of Total
                               Securities       Options/SARs     Exercise
                               Underlying        Granted to      Or Base
                              Options/SARs      Employees in      Price      Expiration
Name                            Granted (#)      Fiscal Year      ($/sh)        Date          5%(S)          10%($)



<S>                             <C>              <C>              <C>         <C>          <C>             <C>


Kent E. Lillie                       100,000       9.83%           $11.813       1/27/04(1) 332,671        727,496

                                     100,000       9.83%           $11.813       1/27/05    408,055        917,745

                                     100,000       9.83%           $11.813       1/27/06    487,208      1,127,020

                                     100,000       9.83%           $11.813       1/27/07    570,318      1,357,221

                                     100,000       9.83%           $11.813       1/27/08    657,584      1,610,444

                                      10,000        .98%            $6.969       12/2/03(2)  19,254         42,546

Everit A. Herter                       9,000        .88%            $3.031       8/19/04(3)   9,277         21,047

                                       9,000        .88%            $3.031       8/19/05     11,105         25,880

                                       9,000        .88%            $3.031       8/19/06     13,025         31,196

                                       9,000        .88%            $3.031       8/19/07     15,040         37,043

                                       9,000        .88%            $3.031       8/19/08     17,156         43,476

Theodore M. Engle III                 10,000        .98%            $3.563        7/1/04(4)  12,118         27,491

                                      10,000        .98%            $3.031        7/1/05     14,505         33,803

                                      10,000        .98%            $3.031        7/1/06     17,012         40,746

                                      10,000        .98%            $3.031        7/1/07     19,644         48,384

                                      10,000        .98%            $3.031        7/1/08     22,408         56,785
</TABLE>


(1)      Options to acquire  500,000  shares of Common Stock of the Company were
         issued  January 27, 1999, of which options to purchase  100,000  shares
         became exercisable on January 27, 1999, with options to acquire 100,000
         shares to become  exercisable on January 27, 2000, 2001, 2002 and 2003.
         The  options  expire  on the  earlier  of thirty  (30)  days  after the
         termination  of  employment or five (5) years from the date the options
         become exercisable.

(2) Options awarded for serving as a director.



<PAGE>


(3)      Options to acquire  45,000  shares of Common  Stock of the Company were
         issued  August 19,  1998,  of which  options to purchase  9,000  shares
         became  exercisable  on August 19, 1999,  with options to acquire 9,000
         shares to become exercisable on August 19, 2000, 2001, 2002 and 2003.

(4)      Options to acquire  50,000  shares of Common  Stock of the Company were
         issued July 1, 1998, of which options to purchase  10,000 shares became
         exercisable  on July 1, 1999,  with options to acquire 10,000 shares to
         become exercisable on July 1, 2000, 2001, 2002, and 2003.


Option Exercises in Last Fiscal Year and Fiscal Year-End Option Values

         The  following  table sets forth  certain  information  with respect to
options  exercised by any Named Executive Officer during the 1999 fiscal year of
the Company,  and with respect to unexercised  options to purchase shares of the
Common Stock held by such officers as of the end of the 1999 fiscal year.

               Aggregate Option/SAR Exercises In Last Fiscal Year
                      And Fiscal Year End Option/SAR Value

<TABLE>
<CAPTION>
                                                                                                  Value of Unexercised
                                                                        Number of Unexercised         In-the-Money
                                                                         Options/SARs at June       Options/SARs at
                                                                               30, 1999              June 30, 1999
                             Shares Acquired on
Name                            Exercise (#)       Value Realized ($)        Exercisable/             Exercisable/
                                                                            Unexercisable           Unexercisable(5)
<S>                            <C>                  <C>                     <C>                 <C>


Kent E. Lillie                      None                  N/A              625,000/650,000       $4,675,650/$2,226,500

Theodore M. Engle III               2,000              $19,250(1)           18,000/130,000        $160,308/$1,157,780

Everit Herter                      10,000             $120,650(2)              0/65,000                0/$578,890

Joseph Nawy                        56,000             $658,630(3)            2,000/32,000           $17,812/$284,992

Henry I. Shapiro                   20,000             $242,500(4)           37,000/18,000          $329,522/$160,308

</TABLE>


(1)      Options to purchase 2,000 shares were exercised on February 19, 1999 at
         an exercise price of $3.63 per share.  The value realized is based upon
         the closing price on the Nasdaq  National  Stock Market ("NMS") on that
         date of $13.25.

(2)      Exercised  on  February  11,  1999 at an  exercise  price of $2.810 per
         share.  The value realized is calculated using the closing price on the
         NMS market on that date of $14.875.

(3)      Options to purchase  10,000 shares were  exercised on February 11, 1999
         and  February  17,  1999 and  options to  purchase  28,000  shares were
         exercised on February 23, 1999, each at an exercise price of $2.125 per
         share.  Options to purchase 8,000 shares were exercised on February 23,
         1999 at an exercise  price of $2.875 per share.  The value  realized is
         based upon the closing price on the NMS market as of the close of those
         dates of $14.875, $9.938 and $14.875, respectively.

(4)      Options to purchase  10,000 shares were  exercised on February 11, 1999
         and February 23,  1999,  each at an exercise  price of $2.75 per share.
         The value realized is based upon the closing price on the NMS market as
         of the close of those dates of $14.875.

(5)      The market value of underlying  securities at June 30, 1999, was $8.906
         per share based upon the NMS closing price.  "In-the-Money" options are
         options in which the fair  market  value of the  underlying  securities
         exceeds the exercise price of the options.


<PAGE>



Employment Agreements

         Kent E.  Lillie.  On  September  25,  1993,  the  Company  executed  an
employment agreement with Kent E. Lillie whereby Mr. Lillie commenced employment
as the Company's  President and Chief Executive  Officer.  Under that agreement,
Mr. Lillie was granted  options to purchase up to 600,000 shares of Common Stock
at an exercise  price of $1.00 per share  during the term of the  agreement.  Of
those  options,  options to purchase  100,000  shares  vested  immediately,  and
additional options to purchase 100,000 shares vested on each anniversary date of
the agreement for five years.  The options expire on the earlier to occur of (a)
five years after the date of vesting or (b) thirty days after termination of Mr.
Lillie's  employment with the Company.  In the event of a "change of control" of
the Company,  as defined in the  agreement,  the  agreement  granted Mr.  Lillie
certain rights,  including the right to resign any time during the twelve months
following  the  occurrence  of the change of  control,  and in the event of such
resignation,  any options to purchase  stock not yet vested would  automatically
vest on the date of resignation.

         On June 21, 1996, the Board of Directors  granted Mr. Lillie options to
purchase an additional  500,000 shares of the Company's  Common Stock at a price
of $3.75 per  share.  Options to  purchase  100,000  of these  shares  vested on
January 1, 1997,  1998 and 1999,  and options to purchase an additional  100,000
shares  will vest on January 1 of each year  thereafter  for  another two years.
Effective  June 19, 1997,  these options were  replaced with options  having the
same terms and  conditions,  except for the exercise  price which was reduced to
$2.87.

         Effective July 1, 1997, the Company executed a new employment agreement
with Mr.  Lillie to continue his  employment  as President  and Chief  Executive
Officer.  The agreement  provided  that Mr.  Lillie would be granted  options to
purchase up to 50,000 shares of the Company's  Common Stock at an exercise price
of $2.875 per share. These options will vest on June 30, 2001 and expire on June
30, 2006.  In the event of a "change of control" of the  Company,  as defined in
the agreement,  the agreement  grants Mr. Lillie certain  rights,  including the
right to resign at any time during the twelve months following the occurrence of
the event, and any options to purchase stock not yet vested shall  automatically
vest  on the  date  of such  termination.  The  Company  also  agreed  to pay or
reimburse Mr. Lillie for the  relocation of his primary  residence from Atlanta,
Georgia, to Nashville,  Tennessee,  the Company's new headquarters location. The
Company  also  agreed to make Mr.  Lillie a loan in the  amount of  $800,000  in
connection  with the relocation of his residence.  All of the loan proceeds have
been advanced to Mr. Lillie.  The loan matures on the earlier of (i) the date of
Mr.  Lillie's  termination  from  the  Company,  or (ii)  June 30,  2002.  Until
maturity,  payments  equal to ten percent  (10%) of bonus  payments  made to Mr.
Lillie are required to be used to repay the loan.  During the fiscal year ending
June 30, 1999,  Mr. Lillie  received no cash bonus payments to apply as payments
on the loan. The loan does not bear interest.



<PAGE>


         Effective  January  27,  1999,  the Company  executed a new  employment
agreement  with Mr.  Lillie to continue his  employment  as President  and Chief
Executive Officer. Under the terms of the agreement, Mr. Lillie will be employed
for a term of five (5) years,  beginning February 1, 1999, with a base salary of
$225,000 per year. The agreement is  automatically  renewable for successive two
(2) year  terms  unless  either  party  terminates  the  agreement  prior to the
commencement of the renewal term. In addition to the base salary,  the agreement
also  provides for a quarterly  bonus of the greater of (i) ten percent (10%) of
the  increase  of the  Corporation's  net  income  over the same  quarter of the
previous  fiscal  year,  or (ii) five  percent  (5%) of the Total Cash Flow with
Total  Cash  Flow  being  defined  as the  net  income,  plus  depreciation  and
amortization.  Under the agreement,  Mr. Lillie receives an automobile allowance
and other fringe benefits and  allowances.  The agreement also provides that Mr.
Lillie will be granted options to purchase up to 500,000 shares of the Company's
Common Stock at an exercise price of $11.813 per share. Effective on the date of
the  Agreement,  the option to  purchase  100,000 of these  shares  vested,  and
options  to  purchase  100,000  shares  will  vest on each of the next  four (4)
anniversary dates of the Agreement. In the event of a "change of control" of the
Company,  as defined in the agreement,  the agreement  grants Mr. Lillie certain
rights, including the right to resign at any time during twenty-four (24) months
following the occurrence of the event, and to receive an amount of cash equal to
his base salary and monthly allowances for the twenty-four (24) months preceding
such  resignation.  In  addition,  any options to purchase  stock not yet vested
shall  automatically  vest on the date of such  termination.  In the  event  the
Company  terminates Mr. Lillie for cause, the Company has agreed to continue Mr.
Lillie's base salary and car  allowance for a period of one year.  The agreement
also  provides  that Mr.  Lillie will not  compete  with the Company for two (2)
years following the termination of his employment.

         Arthur D. Tek. On February 25, 1999, the Company executed an employment
agreement  with  Arthur D. Tek  whereby  Mr.  Tek  commenced  employment  as the
Company's Executive Vice President and Chief Financial Officer.  Under the terms
of the  agreement,  Mr.  Tek  will be  employed  for a term of five  (5)  years,
beginning on March 12, 1999,  with a base salary of $175,000 per year.  The term
of the agreement may only be extended by mutual agreement. If the Company elects
not to renew the  agreement,  then Mr. Tek will be paid his base  salary for one
year or until he accepts a position  with  another  company.  In addition to the
base salary,  the  agreement  provides Mr. Tek an annual bonus up to $75,000 per
year,  based on a bonus plan similar to the one in existence  for the  President
and Chief  Executive  Officer.  The agreement also provides that Mr. Tek will be
paid or reimbursed for the  relocation of his primary  residence from Florida to
Nashville,   Tennessee,   including   certain  lodging  expenses  in  Nashville,
Tennessee. The agreement grants Mr. Tek options to purchase up to 150,000 shares
of Common Stock at an exercise  price of $13.00 per share during the term of the
agreement.  Of those options,  options to purchase 30,000 shares vested on March
12,  1999,  and  additional  options  to  purchase  24,000  shares  vest on each
anniversary date thereafter for five years. The options expire on the earlier to
occur  of (a)  five  years  after  the  date of  vesting  or (b) 90  days  after
termination of Mr. Tek's  employment with the Company.  If within two years of a
"change of control", as defined in the agreement, the Company terminates Mr. Tek
without  cause or Mr. Tek  resigns,  then the Company has agreed to continue Mr.
Tek's base salary for a period of two years or the  remainder of the term of the
agreement,  whichever is shorter.  In the event the Company  terminates  Mr. Tek
without cause or Mr. Tek resigns due to the Company's  breach of the  agreement,
then the  Company  has agreed to  continue  Mr.  Tek's base salary for one year,
unless he accepts a position with another  company.  The agreement also provides
that Mr.  Tek will not  compete  with the  Company  for one year  following  the
termination of his employment, unless the agreement is terminated by the Company
without cause or by Mr. Tek due to the Company's breach of the agreement.

Compensation of Directors

         In June 1997,  each  director was granted an option to purchase  10,000
shares of the Common Stock of the Company at a price of $2.875 per share.  These
options  expire in June 2002 if not exercised  prior to such date.  Beginning in
1998, the Company has paid each director $500 for each meeting attended ($100 if
attendance is by telephone),  along with the director's expenses associated with
attending the meeting.  Effective December 2, 1998, the amount paid to Directors
was  increased to $1,000 for each meeting  attended  ($500 if  attendance  is by
telephone). Effective January 1, 1998, the Company also granted to each director
an option to purchase 5,000 shares of the Company's  Common Stock at an exercise
price of $3.75, the market price on the date issued.  Effective December 2, 1998
the Company also granted to each director an option to purchase 10,000 shares of
the Company's  Common Stock at an exercise price of $6.969,  the market price on
the date granted.

Omnibus Stock Incentive Plan

         The Company's  Omnibus Stock Incentive Plan (the "Plan") was adopted by
the  Company's  Board of  Directors  on October 15,  1991,  and  approved by the
Company's shareholders at the 1991 annual meeting of shareholders.  The Plan was
amended at the 1996 annual  meeting of  shareholders  to make certain  technical
changes.

         A  special  administrative  committee  of the  Board of  Directors  was
appointed to administer  the plan.  All employees of the Company are eligible to
receive stock options and/or stock  appreciation  rights under the plan. Options
granted under the Plan can be either  incentive  stock  options or  nonqualified
stock options.  Incentive  stock options to purchase Common Stock may be granted
at not less than 100% of fair  market  value of the Common  Stock on the date of
the grant.

         SARs  generally  entitle the  participant  to receive the excess of the
fair market  value of a share of Common  Stock on the date of exercise  over the
initial  value of the SAR. The initial value of the SAR is the fair market value
of a share of Common Stock on the date of the grant.

         A maximum of  1,500,000  shares of Common  Stock may be issued upon the
exercise of options and SARs.



<PAGE>


         No option or SAR may be granted  after October 15, 2001. No option that
is an incentive  stock option nor any  corresponding  SAR related to such option
shall be  exercisable  after the expiration of ten (10) years from the date such
option or SAR was granted or after the  expiration of five (5) years in the case
of any such option or SAR that was granted to a 10% shareholder.

         As of October 21,  1999,  stock  options  for 984,800  shares of Common
Stock have been granted under the Plan and were outstanding and  unexercised.  A
total of 506,600  shares of Common  Stock of the  Company  have been  previously
issued upon  exercise  of stock  options  issued  under the Plan.  Mr.  Lillie's
options  were not granted by the Company  pursuant to the Plan.  The Company has
never issued any SARs.

                        REPORT ON EXECUTIVE COMPENSATION

         Decisions on compensation  of the Company's  executives are made by the
Company's  Board of  Directors.  Each  member of the  Board,  except for Kent E.
Lillie,  is a non-employee  director.  It is the  responsibility of the Board to
assure that the executive  compensation programs are reasonable and appropriate,
meet their stated purpose and  effectively  service the interests of the Company
and  its  stockholders.  Pursuant  to  rules  of  the  Securities  and  Exchange
Commission  ("SEC") designed to enhance  disclosure of corporate policies toward
executive compensation,  set forth below is the report of the Board of Directors
with respect to executive compensation.

Compensation Philosophy and Policies for Executive Officers

         The Company  believes that the most  effective  executive  compensation
program  aligns the interest of the Company's  executives  with the interests of
its  stockholders.  The  Company's  primary  corporate  mission  is  to  achieve
profitability  on a consistent basis and thereby enhance  long-term  stockholder
value. In pursuit of that mission, the Board seeks to maintain a strong positive
nexus between this mission and its compensation and benefit goals.

         The Company's  executive  compensation  program exemplifies the Board's
commitment to that nexus. The Company  provides only minimal  perquisites to its
executive  officers,  relying instead upon  compensation  methods that emphasize
overall Company performance.  In addition,  the Company maintains no contractual
arrangements  with any executive  officer,  other than its  agreements  with its
President and CFO, thereby  enhancing the  opportunities  for  performance-based
rewards to individuals.

         The Company's  executive  compensation  program  supports the Company's
mission by:

o        Directly  aligning  the  interests  of  executive   officers  with  the
         long-term  interests of the Company's  stockholders  by making  Company
         stock  appreciation  over the long term the  cornerstone  of  executive
         compensation  through  awards  that  can  result  in the  ownership  of
         substantial amounts of the Company's Common Stock.

o        Providing  compensation  opportunities  that create an environment that
         attracts and retains talented executives on a long-term basis.

o        Emphasizing pay for performance by having a meaningful portion of
         executive compensation "at risk."



<PAGE>


         At present,  the Company's executive  compensation program is comprised
of three primary  components:  base salary,  annual cash  incentive  (bonus) and
long-term incentive  opportunity in the form of stock options.  Two of the three
components  of the  Company's  executive  compensation  plan -- bonus  and stock
options -- directly relate to overall  performance by the Company.  With respect
to the third  component -- salary -- the Company seeks to be at or below market,
placing  primary  emphasis on the  opportunities  for greater reward through the
availability of performance-based reward mechanisms.

Base Salary

         The base salary of the  Company's  President,  as listed in the Summary
Compensation Table, is governed by an employment  agreement with the Company. As
a part of its search for a President in 1993, the Board determined that in order
to attract an individual  with knowledge and  experience  necessary to implement
the Company's  mission,  the Company  needed to provide that  individual  with a
certain  level of  compensation.  The Board also  determined  to place a greater
portion of the compensation  package in  performance-based  compensation  (i.e.,
performance  bonus  and stock  options),  thereby  providing  an  incentive  for
outstanding  performance  and minimizing the amount of guaranteed  compensation.
The Board  believes that the employment  agreement  with Mr. Lillie  contains an
appropriate mix of guaranteed and performance-based compensation.

         The  Company  has  no  other  employment   agreements  with  any  other
employees,  other  than  its CFO.  All  other  executive  officer  salaries  are
evaluated on an annual  basis.  In  determining  appropriate  salary  levels and
salary  increases,  the Board  considers  achievement of the Company's  mission,
level of responsibility,  individual  performance,  internal equity and external
pay  practices.  In this regard,  the Board attempts to set base salaries of all
executive  officers  at rates  at or below  the  rates of other  individuals  in
equivalent  positions in the market area. The Board  determines those rates from
information gathered by its members.

Annual Bonus

         The Board believes that annual bonuses to executive  officers encourage
management  to focus  attention on key  operational  goals of the  Company,  and
corporate and business  earnings are the main performance  measure for awards of
bonuses.  In that regard, the agreement with the Company's  President provides a
quarterly  bonus of the greater of (i) ten percent  (10%) of the increase of the
Corporation's  net income over the same quarter of the previous  fiscal year, or
(ii) five percent (5%) of the Total Cash Flow with Total Cash Flow being defined
as the net income, plus depreciation and amortization. With respect to the other
executive  officers  of the  Company,  the Board  does not have a formal  annual
incentive  plan.  Instead,  the Board has  elected to review the  corporate  and
business  performance  of the  Company on a periodic  basis,  and make awards to
executive  officers if appropriate.  In determining  appropriate annual bonuses,
the  Board   considers   achievement   of  the  Company's   mission,   level  of
responsibility,  individual  performance,  internal  equity,  and  external  pay
practices.  In the fiscal year ended June 30, 1999,  the Board  elected to award
cash bonuses to one executive officer (Mr. Herter) and nine other officers.

Long-Term Incentives

         The Company's only current  long-term  incentive  compensation is stock
options that are directly related to improvement in long-term stockholder value.
The Board  believes that stock option  grants  provide an incentive to executive
officers that focuses each officer's  attention on managing the Company from the
perspective of an owner with an equity stake in the business.  In addition,  the
Board believes that stock option grants provide the Company with a mechanism for
recruiting  individuals by providing an opportunity for those officers to profit
from the results of their  contributions to the Company.  These grants also help
ensure that operating  decisions are based on long-term results that benefit the
Company and ultimately the Company's stockholders.

         The options granted to executive officers provide the right to purchase
shares of Common  Stock  usually at the fair market  value on the date of grant.
Usually, each stock option becomes vested and exercisable over a period of time,
generally  five years.  The number of shares  covered by each grant reflects the
Board's  assessment of the executive's level of  responsibility,  and his or her
past and anticipated  contributions to the Company. The size of option grants to
individual  executives is designed to reflect the impact the  individual  has on
decisions that affect the overall success of the Company.



<PAGE>


         The Company  granted no stock options for shares of Common Stock to its
officers in the fiscal year ended June 30, 1993,  and the Company  granted stock
options  for  210,000  shares of Common  Stock to its  officers,  other than the
President, in the fiscal year ended June 30, 1994. In the fiscal year ended June
30, 1995, the Company awarded  officers options to purchase up to 140,000 shares
of Common  Stock.  In the fiscal year ended June 30, 1996,  the Company  awarded
officers options to purchase up to 225,000 shares of Common Stock. In the fiscal
year ended June 30, 1997, the Company awarded officers options to purchase up to
145,000  shares of Common  Stock.  In the fiscal year ended June 30,  1998,  the
Company  awarded  officers  options to purchase  up to 485,000  shares of Common
Stock.  In the fiscal year ended June 30,  1999,  the Company  awarded  officers
options to purchase up to 430,000  shares of Common Stock.  Since June 30, 1999,
the Company has awarded its officers options to purchase up to 100,000 shares of
Common Stock.  These totals are  exclusive of stock  options  granted to Kent E.
Lillie and are net of any options which expired without being exercised.

Chief Executive Compensation

         The  regulations of the SEC require the Board to disclose the basis for
the  compensation  of the  Company's  chief  executive  officer  relative to the
Company's  performance.  The Company's chief executive officer is its President,
Kent E.  Lillie.  Mr.  Lillie's  compensation  is  governed  by the  terms of an
employment agreement dated September 25, 1993, and a second employment agreement
dated July 1, 1997, and a third employment agreement dated January 27, 1999.

         The Board's general approach in establishing Mr. Lillie's  compensation
was to provide a base salary  below  market,  augmented by an annual bonus based
upon specific corporate-wide  performance criteria, and stock options reflective
of the value of that  performance.  The Board  approved a current base salary of
$225,000 as provided by the third  Employment  Agreement,  and a quarterly bonus
based upon the financial performance of the Company. The Board determined, based
upon the information available,  that the base salary and annual bonus was below
the market rate and within the Company's overall internal compensation goal. Mr.
Lillie  did not  receive  a bonus  for the  fiscal  year  ended  June 30,  1999.
Consistent with the goals stated above, that fact reflects the Company's overall
performance during that fiscal year and not Mr. Lillie's performance.

         As a part of the first employment agreement,  dated September 25, 1993,
Mr. Lillie was granted options to purchase up to 600,000 shares of the Company's
Common Stock at an exercise price of $1.00 per share.  Those options vest over a
period  of  five  (5)  years,  with  100,000  shares  vesting  immediately  upon
employment. The Board granted Mr. Lillie an option to purchase 500,000 shares of
its Common Stock as additional  long-term incentive during the fiscal year ended
June 30, 1997. Effective July 1, 1997, the Company and Mr. Lillie entered into a
new employment  agreement,  under which Mr. Lillie received  options to purchase
50,000 shares of the Company's Common Stock and certain changes were made in the
computation of Mr. Lillie's bonus.  Effective  January 27, 1999, the Company and
Mr.  Lillie  entered into a new  employment  agreement,  under which Mr.  Lillie
received  options to purchase  500,000 shares of the Company's Common Stock. See
"Employment Agreements" herein.

THE  FOREGOING  REPORT IS  SUBMITTED  BY ALL MEMBERS OF THE  COMPANY'S  BOARD OF
DIRECTORS WHOSE MEMBERS ARE AS FOLLOWS:


         J.D. Clinton               A.E. Jolley               J. Daniel Sullivan
         Kent E. Lillie             Frank A. Woods            Donna Hilley
         Joseph I. Overholt

                         STOCKHOLDER RETURN COMPARISONS

         The following  line-graph  compares the cumulative  stockholder returns
for the Company  over the past five (5) years with a broad  market  equity index
and a published  industry or  line-of-business  index.  For these purposes,  the
Company has chosen the Nasdaq Market Index and a Peer Group Index  composed of a
combination  of those  industries  classified as "Media - Broadcasting - TV" and
"Retail - Catalog & Mail Order Houses" by Media General Financial Services, Inc.
The chart below uses as a beginning price the average of the high and low bid of
the Company's  Stock on June 30, 1994 (the last trading day prior to fiscal year
1995), and assumes $100 invested on that date.

<TABLE>
<CAPTION>


                                                               Fiscal Year Ending

Company/Index/Market

                                          6/30/94    6/30/95     6/30/96    6/30/97    6/30/98     6/30/99
<S>                                      <C>         <C>         <C>        <C>        <C>         <C>

Shop At Home, Inc.                         100.00     141.75      200.00     144.85     183.51      459.28

Peer Group Index                           100.00      56.82       76.57      73.64      93.45       86.22

NASDAQ Market Index                        100.00     117.28      147.64     177.85     235.75      330.37
</TABLE>


ITEM 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                  MANAGEMENT

         The  following  information  relates to the Common Stock of the Company
beneficially owned, directly or indirectly,  by all persons known by the Company
to be the beneficial  owners of more than five percent (5%) of the Common Stock,
as of October 21, 1999.  Unless  otherwise  noted,  the named  persons have sole
voting and investment power with respect to the shares indicated.


                                            Amount and Nature of      Percent of
Name and Address of Beneficial Owner(1)     Beneficial Ownership         Class


J.D. Clinton and SAH Holdings, L.P.(2)......      5,103,076             15.65%


(1)      In  addition  to shares  over  which the  person  has  voting  power or
         investment  power,  a person is deemed  to be the  beneficial  owner of
         securities  that can be acquired by such person within 60 days from the
         date of this Proxy Statement upon the exercise of options and warrants.
         Each beneficial owner's percentage  ownership is determined by assuming
         that options and  warrants  that are held by such person (but not those
         held by any other person) and that are exercisable  within 60 days from
         the date of this Proxy Statement have been exercised.

(2)      Mr.  Clinton's  address is 400 Fifth Avenue South,  Suite 205,  Naples,
         Florida 34102.  The address of SAH Holdings,  L.P. ("SAH") is 111 South
         Washington,  Brownsville,  Tennessee 38012. SAH is a Tennessee  limited
         partnership  with Gatehouse  Equity  Management  Corporation  (formerly
         Global Network Television,  Inc.), a Tennessee  corporation ("GEM"), as
         its sole general partner.  Mr. Clinton is chairman,  a director and the
         sole  shareholder of GEM. SAH currently owns 2,451,850 shares of Common
         Stock, and holds warrants to purchase an additional 1,650,000 shares of
         Common Stock.  Clinton  Investments,  L.P., a limited  partnership  for
         which GEM is the sole general  partner,  owns 387,381  shares of Common
         Stock,  and holds warrants to purchase an additional  542,500 shares of
         Common Stock.  GEM owns 9,000 shares of Common Stock. Mr. Clinton holds
         options  to  purchase  25,000  shares of stock  from the  Company.  Mr.
         Clinton's wife owns,  individually,  7,400 shares of Common Stock.  Two
         trusts,  the  beneficiaries  of  whom  are  members  of  Mr.  Clinton's
         immediate  family,  own 29,945 shares of Common Stock in the aggregate.
         All of the listed  shares are assumed to be  beneficially  owned by Mr.
         Clinton.

         The  following  information  presents the  beneficial  ownership of the
Common Stock of the Company, as of October 21, 1999, by the Company's directors,
director nominees, the executive officers named in the Remuneration of Directors
and Officers, and by all directors,  director nominees and executive officers as
a group.
<TABLE>
<CAPTION>


                                                                    Amount and Nature of       Percent of
Name of Beneficial Owner(1)                                         Beneficial Ownership          Class

<S>                                                                 <C>                         <C>

J.D. Clinton (2).............................................                     5,103,076      15.65%

Kent E. Lillie (3)...........................................                       948,000       3.06

Theodore M. Engle III (4)....................................                        31,250         *

Joseph Nawy (5)..............................................                        61,100         *

Everit A. Herter (6).........................................                        19,000         *

Henry I. Shapiro (7).........................................                        45,100         *

Donna Hilley (8).............................................                        10,000         *

A.E. Jolly (9)...............................................                       536,092       1.76

Joseph I. Overholt (10)......................................                       440,000       1.45

J. Daniel Sullivan (11)......................................                       161,000         *

Frank A. Woods (12)..........................................                        25,000         *

James Bauchiero  ............................................                             0        --

All directors and executive officers as a group
   (14 persons)..............................................                     7,417,518       22.15%
</TABLE>


         * Less than 1.0%.

(1)      In  addition  to shares  over  which the  person  has  voting  power or
         investment  power,  a person is deemed  to be the  beneficial  owner of
         securities  that can be acquired by such person within 60 days from the
         date of this Proxy Statement upon the exercise of options and warrants.
         Each beneficial owner's percentage  ownership is determined by assuming
         that options and  warrants  that are held by such person (but not those
         held by any other person) and that are exercisable  within 60 days from
         the date of this Proxy Statement have been exercised.

(2) See Notes in  preceding  section  entitled  "SECURITY  OWNERSHIP  OF CERTAIN
BENEFICIAL OWNERS."

(3)      Includes  options to purchase  625,000  shares of Common Stock from the
         Company and 9,000 shares  of  Common Stock held in a retirement account
         controlled by Mr. Lillie.

(4)      Includes options to purchase 28,000 shares of  Common  Stock  from  the
         Company.

(5)      Includes  options to purchase  20,000  shares of Common  Stock from the
         Company.  Mr. Nawy holds 5,000 shares in a retirement  account which he
         controls and 100 shares in a family limited partnership.

(6)      Options to purchase shares of Common Stock of the Company.

(7)      Includes options to purchase 42,000 shares of  Common  Stock  from  the
         Company.

(8)      Includes  options  to  purchase  10,000 shares of Common Stock from the
         Company.

(9)      Includes  options  to  purchase  25,000 shares of Common Stock from the
         Company.

(10)     Includes  options  to  purchase  25,000 shares of Common Stock from the
         Company.

(11)     Includes  options  to  purchase  15,000 shares of Common Stock from the
         Company.

(12)     Includes  options  to  purchase  25,000 shares of Common Stock from the
         Company.





ITEM 13.     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     On August  16, 1995,  the  Company  issued  its  $2,000,000  Variable  Rate
Convertible Secured Note Due  2000  to  Global  Network   Television,  Inc. (now
Gatehouse Equity Management  Corporation).  J.D.  Clinton,  a  director  of  the
Company,  is the sole shareholder and Chairman of Global Network Television, and
that corporation is a principal  shareholder  of the  Company.   See   "Security
Ownership  of Certain Beneficial Owners." The loan carried interest at the prime
rate plus 2%, and was payable in 60 monthly installments.  The  loan was secured
by a security interest  in  the  inventory,  accounts,  and  certain  equipment,
furniture and fixtures of the Company, as well as the  stock  of  MFP,  Inc.,  a
subsidiary of the Company,  and an assignment of the proceeds of any sale of the
Federal  Communications   Commission  license  of   Television   Station   WMFP,
Lawrence,  Massachusetts.  The note was convertible  to  Common   Stock  of  the
Company  based upon one share of stock for each $3.00 of the  principal  balance
of the note.  On October 1, 1997, the note was transferred to FBR Private Equity
Fund,  L.P., which  immediately   converted  the   note  to  444,177  shares  of
Common  Stock  of the  Company.  Based   upon  management's   knowledge  of  the
commercial lending market, the terms and  rates  of  the  note  were  considered
competitive.

         In September 1998, the Company  relocated its studios and  headquarters
to newly constructed facilities in Nashville,  Tennessee.  The real property for
the new facility was initially acquired by a limited liability company organized
by individuals related to J.D. Clinton, and that company obtained a construction
loan (the "Facility Loan") in January 1998 from a commercial lender to build the
facility.  The loan  was  guaranteed  by the  Company  and  also was  personally
guaranteed by Mr.  Clinton.  The Company  agreed to pay to Mr. Clinton an annual
fee equal to 1% of the  amount of the  Facility  Loan in  consideration  for Mr.
Clinton's  guaranty,  which was to be payable in either  cash or in stock of the
Company.  In March 1998,  the Company  acquired the facility by acquiring all of
the ownership interest in the limited liability company for a price equal to the
balance due on the Facility Loan,  thereby  generating no profits for the owners
of the limited  liability  company.  The Company paid the Facility  Loan in full
upon the acquisition of the limited liability company,  thereby  terminating Mr.
Clinton's guaranty. As a result of the agreement to pay a fee to Mr. Clinton for
his  guaranty,  the Company  issued to Mr.  Clinton a total of 11,226  shares of
Common Stock.  The Company also  retained the services of a development  company
with respect to the  construction  and  development of the facility,  and paid a
development  fee of  approximately  $165,000 for its services.  The  development
company  is owned by  Stephen  Sanders,  an  individual  who is  related to J.D.
Clinton.  The  Board  of  Directors  of the  Company  approved  the  development
agreement and  determined  that the agreed upon fee was in an amount  considered
normal and typical in the industry for the type of services to be rendered.

         In  February  1995,  the  Company   entered  into  a  financing   lease
transaction with Brownsville Auto Leasing Corporation whereby the Company leased
the transmitter for WMFP(TV).  The monthly principal  payments on the lease were
$9,700  and the  outstanding  balance on the lease at  December  31,  1997,  was
$349,700.  James P.  Clinton,  the brother of J.D.  Clinton,  is a principal  of
Brownsville Auto Leasing Corporation.  This financing transaction was terminated
in April 1998, when the Company  acquired the transmitter from the lessor at the
price agreed upon in the lease agreement.

     In connection with the relocation of Kent E.Lillie's primary residence from
Atlanta, Georgia, to Nashville, Tennessee, the Company has made an interest-free
loan  to Mr.  Lillie  in the  principal  amount  of  $800,000.  See  "Employment
Agreements -- Kent E. Lillie" in Item 12 above..

         On September 1, 1999, the Company  entered into a lease  agreement with
INSOUTH Bank under which the Company will lease  approximately 9,244 square feet
of office space in a commercial  building  which is adjacent to the main offices
of the  Company in  Nashville.  The lease is for a term of five (5) years,  with
renewal  options,  at a lease  rate that was  determined  by the  Company  to be
comparable to the lease rates for comparable  space in the area. J.D. Clinton is
the controlling shareholder of INSOUTH Bank.


<PAGE>


PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

         (a) The following  financial  statements are included in Item 8 of Form
10-K:

                1.Financial Statements

                           Report  of   Independent   Accountants   Consolidated
                           Balance   Sheets  as  of  June  30,   1999  and  1998
                           Consolidated  Statements of Operations  for the years
                           ended June 30,
                                    1999, 1998 and 1997
                           Consolidated Statements of Stockholders' Equity for
                                    the years ended June 30, 1999, 1998 and 1997
                           Consolidated  Statements  of Cash Flows for the years
                                    ended June 30, 1999, 1998 and 1997.
                           Notes to the Consolidated Financial Statements

                  2.     Financial Statement Schedule

                           Schedule II  Valuation and Qualifying Accounts

                                 The other  schedules  are  omitted  because the
                                 required  information is either inapplicable or
                                 has   been   disclosed   in  the   consolidated
                                 financial statements and notes thereto.

                  3.     Exhibits

                           The Index to Exhibits is at page 82.

         (b)    Reports on Form 8-K

                 A Form 8-K was  filed  on June  16,  1999  which  reported  the
                 acquisition of the assets of WBPT(TV), Bridgeport, Connecticut.









<TABLE>
<CAPTION>



                       SHOP AT HOME, INC. AND SUBSIDIARIES

                                   SCHEDULE II

                        VALUATION AND QUALIFYING ACCOUNTS

                    YEARS ENDED JUNE 30, 1999, 1998 AND 1997

                             (Thousands of Dollars)

                                          Balance at            Charged to                                     Balance
                                          beginning             Returns and                                    at end
                                           of year              Allowances               Deductions   (1)      of year
                                        ---------------       ----------------         ---------------       ------------

<S>                                     <C>                   <C>                      <C>                   <C>

Year ended June 30, 1999
     estimated credits
          due to customers                    $  3,987              $  32,610               $  33,528            $ 3,069
                                        ===============       ================         ===============       ============

Year ended June 30, 1998
     estimated credits
          due to customers                    $  3,121              $  28,363               $  27,497            $ 3,987
                                        ===============       ================         ===============       ============

Year ended June 30, 1997
     estimated credits
          due to customers                    $  1,100              $  19,503               $  17,482            $ 3,121
                                        ===============       ================         ===============       ============


(1) Merchandise returned

                                          Balance at                                                           Balance
                                          beginning             Additional                                     at end
                                           of year              provisions               Reduction             of year
                                        ---------------       ----------------         ---------------       ------------

Year ended June 30, 1999
     Accounts receivable
          reserves                             $   535               $    561                 $   553             $  543
                                        ===============       ================         ===============       ============

Year ended June 30, 1998
     Accounts receivable
          reserves                             $    59               $    476 (2)             $     -             $  535

                                        ===============       ================         ===============       ============

Year ended June 30, 1997
     Accounts receivable
          reserves                             $     -               $     59                 $     -             $   59
                                        ===============       ================         ===============       ============
</TABLE>

(2) net of $288  charged to goodwill  as a result of  adjustment  to  originally
recorded purchase transaction.


<PAGE>
<TABLE>
<CAPTION>




                                          Balance at                                                           Balance
                                          beginning             Additional                                     at end
                                           of year              provisions               Deductions            of year
                                        ---------------       ----------------         ---------------       ------------
<S>                                     <C>                   <C>                      <C>                   <C>

Year ended June 30, 1999
     Inventory reserves                       $    21               $    602                 $   319              $  304
                                        ==============        ===============          ==============        ============

Year ended June 30, 1998
     Inventory reserves                       $   698               $     78                 $   755              $   21

                                        ==============        ===============          ==============        ============

Year ended June 30, 1997
     Inventory reserves                       $    88               $    710                 $   100              $  698
                                        ==============        ===============          ==============        ============



</TABLE>





<PAGE>


INDEX TO EXHIBITS


Exhibit
No.                      Description


3(i).4          Restated Charter, recorded August 13,  1999,  filed  as  Exhibit
                3(i).4  to the Annual Report on Form 10-K filed August 31, 1999,
                and incorporated herein by this reference.

3(ii).1         Restated Bylaws, adopted July 21, 1999, filed as Exhibit 3(ii).1
                to  the  Annual  Report on Form 10-K filed  August 31, 1999, and
                incorporated herein by this reference.


4.4             Specimen of Preferred Stock certificate, filed as Exhibit 4.9 to
                the Company's  Amendment No. 1 to the Registration  Statement on
                Form S-4 filed with the  Commission  on January  20,  1995,  and
                incorporated herein by this reference.

4.6             Form of Trust  Indenture  with PNC Bank,  N.A., as Trustee  with
                regard to the 11% Secured Notes due 2005, containing specimen of
                the Note, filed as Exhibit 4.6 to the Company's  Amendment No. 2
                to  the  Registration  Statement  on  Form  S-1  filed  with the
                Commission  on  March  21, 1998, and incorporated herein by this
                reference.

4.7             Form of Security and Pledge  Agreement,  filed as Exhibit 4.7 to
                the Company's  Amendment No. 2 to the Registration  Statement on
                Form S-1  filed  with the  Commission  on March  21,  1998,  and
                incorporated herein by this reference.

10.1            Company's Omnibus  Stock  Option  Plan, filed as Exhibit 10.3 to
                the  Company's  Annual  Report  on  Form  10-K  filed  with  the
                Commission  for  the  fiscal  year  ended  June  30,  1992,  and
                incorporated herein by this reference.

10.4            Form of Transponder  Use  Agreement dated  April 1, 1993 between
                Shop At Home, Inc.  and  B & P  The  SpaceConnection,  filed  as
                Exhibit 10.5 to the Company's  Annual  Report  on  Form 10-K for
                the fiscal year ended June 30, 1993, and  incorporated herein by
                this reference.

10.5            Transponder Use Agreement dated June 6, 1994,  between  Shop  At
                Home, Inc. and Broadcast  International,  Inc., filed as Exhibit
                10.5 to the Company's  Registration  Statement on Form S-4 filed
                with the  Commission  on  December  28, 1994,  and  incorporated
                herein by this reference.

10.5            Form of  Transponder  Lease  Agreement  dated December 21, 1994,
                between Shop At Home,  Inc. and Broadcast  International,  Inc.,
                filed as Exhibit 10.7 to the Company's Registration Statement on
                Form S-4 filed with the  Commission  on December 28,  1994,  and
                incorporated herein by this reference.

10.7            Stock and Warrant Purchase Agreement dated June 9, 1993, between
                Shop At Home,  Inc., SAH  Holdings,  L.P.,  and  Global  Network
                Television,  Inc.,  filed as  Exhibit  B  to  the  Statement  on
                Schedule 13D of SAH Holdings,  L.P.,  filed  with the Commission
                on June 18, 1993, and incorporated herein by this reference.

10.8            First Amendment to Stock  and  Warrant Purchase  Agreement dated
                July 12, 1993, between Shop  At Home, Inc., SAH  Holdings, L.P.,
                and Global Network Television,  Inc., filed as  Exhibit E to the
                Statement on Schedule 13D of SAH Holdings,  L.P., filed with the
                Commission  on  July  27,  1993, and incorporated herein by this
                reference.

10.10           Form of Employment  Agreement between Kent E. Lillie and Shop At
                Home, Inc.,  filed as Exhibit B to the Company's  Current Report
                on Form 8-K filed with the Commission on September 17, 1993, and
                incorporated herein by this reference.

10.11           Form  of  Warrant  to Purchase  Shares  dated September 7, 1993,
                between Shop At Home, Inc.  and  SAH  Holdings,  L.P.,  filed as
                Exhibit A to the  Company's  Current  Report  on  Form 8-K filed
                with the  Commission  on  September  17,  1993, and incorporated
                herein by this reference.

10.12           Form of  Option  Agreement  for  options  issued  to  employees,
                executive  officers  and others,  filed as Exhibit  10.13 to the
                Company's  Registrant  Statement  on Form  S-4  filed  with  the
                Commission on December 28, 1994, and incorporated herein by this
                reference.

10.32           Lease Agreement dated  December  28, 1993, by  and between H & C
                Communications,   Inc.  and   Broadcast,  Cable   and  Satellite
                Technologies,  Inc.,  filed as Exhibit 10.16  to  the  Company's
                Current   Report  on  Form  8-K  filed  with  the  Commission on
                December 20, 1994, and incorporated herein by this reference.

10.33           Agreement dated as of December  17,  1993,  by and between  Blue
                Ridge Tower  Corporation  and  Broadcast,  Cable  and  Satellite
                Technologies,  Inc.,  filed as  Exhibit  10.17 to the  Company's
                Current Report on Form 8-K filed with the Commission on December
                20, 1994, and incorporated herein by this reference.

10.34           Amendment to Agreement dated December 17, 1993, by  and  between
                Blue Ridge Tower Corporation  and Broadcast, Cable and Satellite
                Technologies,  Inc.,  filed as  Exhibit  10.18 to the  Company's
                Current Report on Form 8-K filed with the Commission on December
                20, 1994, and incorporated herein by this reference.

10.36           Programming Agreement between Shop At Home, Inc., and MFP, Inc.,
                dated November 11, 1994, filed as Exhibit 10.37 to the Company's
                Registration  Statement on Form S-4 filed  with  the  Commission
                on December 28, 1994, and incorporated herein by this reference.

10.43           Employment  Agreement  between  Kent E. Lillie and Shop At Home,
                Inc. dated July 1, 1997, filed as Exhibit 10.43 to the Company's
                Annual  Report on Form 10-K for the  fiscal  year ended June 30,
                1997 and filed  with the  Commission  on September 29, 1997, and
                incorporated herein by this reference.

10.44           Asset Purchase  Agreement dated September 23, 1997,  between SAH
                Acquisition  Corporation II, Global Broadcasting Systems,  Inc.,
                and Global Broadcasting  Systems License Corp., filed as Exhibit
                10.44 to the  Company's  Quarterly  Report  on Form 10-Q for the
                fiscal  quarter  ended  September  30,  1997 and filed  with the
                Commission on November 14, 1997, and incorporated herein by this
                reference.

10.45           Bill of Sale dated  February 24, 1997 from Norwest Credit, Inc.,
                to  Collector's  Edge of Tennessee,  Inc, filed as Exhibit 10.45
                to the Company's  Registration  Statement on Form S-1 filed with
                the  Commission  on January 14, 1998, and incorporated herein by
                this reference.

10.46           Credit and Security  Agreement  dated  as  of February 24, 1997,
                between Norwest Credit, Inc., and Collector's Edge of Tennessee,
                Inc., filed as  Exhibit  10.46  to  the  Company's  Registration
                Statement on Form S-1 filed with  the  Commission on January 14,
                1998, and incorporated herein by this reference.

10.47           Loan Agreement dated November 28, 1997, between the  Company and
                NationsBank of Tennessee,  N.A., filed as Exhibit  10.47  to the
                Company's  Registration  Statement on Form  S-1  filed  with the
                Commission on January 14, 1998,  and incorporated herein by this
                reference.

10.48           Loan Note  dated  November 28, 1997 made by the Company  payable
                to  NationsBank  of Tennessee,  N.A.,  filed as Exhibit 10.48 to
                the  Company's  Registration  Statement  on Form S-1 filed  with
                the  Commission  on  January  14,  1998, and incorporated herein
                by this reference.

10.49           Amendment No.1 to Company's  Omnibus Stock Option  Plan filed as
                Appendix A to the Company's Proxy  Statement on Schedule 14A for
                the fiscal  year  ended  June  30,  1996,  and  filed  with  the
                Commission  on  November 18,  1996,  and  incorporated herein by
                this reference.

10.50           Form  of   options  issued to  directors  dated  June 19,  1997,
                filed as Exhibit  10.50 to the  Company's Registration Statement
                on  Form S-1 filed  with the Commission on January 14, 1998, and
                incorporated herein by this reference.

10.51           Form of  Transponder Use  Agreement dated June 25, 1995, between
                the Company and B&P The  SpaceConnection, filed as Exhibit 10.51
                to the Company's  Registration  Statement on Form S-1 filed with
                the  Commission  on January 14, 1998, and incorporated herein by
                this reference.

10.52           Asset Purchase  Agreement between Shop At Home, Inc., and Paxson
                Communications  regarding  WBPT(TV),  Bridgeport,   Connecticut,
                dated  February 26, 1999,  filed as Exhibit 10.46 to the Current
                Report on Form 10-Q/A  filed  May  14,  1999,  and  incorporated
                herein by this reference.

10.53           1999  Employee Stock Option Plan, filed as Exhibit  10.53 to the
                Annual  Report  on   Form  10-K  filed   August  31,  1999,  and
                incorporated herein by this reference.

10.54*          Employment Agreement with Kent E. Lillie and Shop At  Home, Inc.
                dated January 27, 1999.

10.55*          Employment Agreement with Arthur D. Tek and Shop  At  Home, Inc.
                dated February 25, 1999.

10.56*          Lease Agreement with InSouth Bank dated September 1, 1999.

11              Schedule of Computation of Net Income  Per  Share (in Note 12 to
                Consolidated Financial  Statements of the Company for the period
                ended June 30, 1999, included herein.

21*             Subsidiaries of the Company.

27*             Financial Data Schedule.  (For SEC Use Only)


*  Filed herewith



<PAGE>


SIGNATURES

         Pursuant to the  requirements of Section 13 and 15(d) of the Securities
Exchange  Act of 1934,  the Company has duly caused this  Amendment  No.1 to the
Annual  Report  on Form  10-K to be signed  on its  behalf  by the  undersigned,
thereunto duly authorized.

SHOP AT HOME, INC.


By:    /s/  Arthur D. Tek                                Date:   10/28/99
         Arthur D. Tek
         Executive Vice President and
         Chief Financial Officer

<PAGE>

Exhibit 10.54

                                 KENT E. LILLIE
                              EMPLOYMENT AGREEMENT


         This  Employment  Agreement,  dated as of January 27,  1999,  is by and
between Shop at Home,  Inc., a Tennessee  corporation (the  "Corporation"),  and
Kent E. Lillie, an individual residing in the State of Tennessee.


                              W I T N E S S E T H:

         WHEREAS,  the Corporation engages in the business of the retail sale of
merchandise  by  sales  presentations  broadcast  and  distributed  directly  to
potential customers by cable,  broadcast and satellite television  transmissions
and by  Internet,  commonly  known as the  "shop at home  business,"  and in the
business of the ownership and operation of television stations;

         WHEREAS,  Employee  is  currently  the  President  and Chief  Executive
Officer of the Corporation,  pursuant to the Employment  Agreement dated July 1,
1997;

         WHEREAS,  the  Corporation  recognizes  that the Employee is a valuable
employee of the  Corporation who is directly  responsible for the  Corporation's
growth and financial success; and

         WHEREAS,  the parties  hereto  desire to enter into a newly  negotiated
agreement  for  the  Corporation's  employment  of  Employee  on the  terms  and
conditions  hereinafter  stated,  with the  intention  to replace  all  previous
employment agreements in their entirety.

         NOW, THEREFORE, for and in consideration of the premises and the mutual
covenants  and  agreements   contained  herein,  and  other  good  and  valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereby agree as follows:

         1. Employment and Term. The Corporation  hereby employs Employee as its
President and Chief Executive Officer to perform such services and duties as the
Board of Directors of the Corporation may from time to time designate during the
term hereof, and Employee accepts such employment,  all subject to the terms and
conditions  of this  Agreement.  Employee's  employment  under the terms of this
Agreement shall commence on February 1, 1999 and shall be for a term of five (5)
years (the "Term"). Employee's employment under this Agreement shall be extended
automatically  for  successive  additional  two (2) year terms after the initial
term unless  either party gives  written  notice to the contrary to the other at
least ninety (90) days prior to commencement of any such renewal term.


         2.  Termination.  The Corporation may terminate  Employee's  employment
under this  Agreement at any time during the Term (a) for Cause (as  hereinafter
defined)  or  (b)  if  Employee  becomes  Completely  Disabled  (as  hereinafter
defined).  This Agreement  shall terminate  automatically  upon the death of the
Employee.  Upon  proper  termination  of the  Employee,  except as  provided  in
subsections  4(c)-(d),  Employee  shall not be  entitled  to receive any further
compensation  or benefits  from the  Corporation,  and except in the case of the
death of the Employee,  in which event the Corporation  shall continue to pay to
the Employee's estate or personal representative his Base Salary for a period of
one (1) year.

         3. Duties. Employee, during the term of this Agreement, will devote his
full-time attention and energies to the diligent performance of his duties as an
employee of the  Corporation.  During the term of this Agreement,  Employee will
not accept employment with any other Person, or engage in any venture for profit
which the  Corporation  may consider to be in conflict with its best interest or
to be in competition  with its business or which may interfere  with  Employee's
performance of his duties hereunder.

         4.  Compensation.

                  (a) The Corporation  will pay to Employee as compensation  for
the services to be performed by him  hereunder an annual  salary of  $225,000.00
(the "Base  Salary"),  payable in equal  installments,  subject to increase from
time to time by the mutual agreement of the parties hereto.


                  (b) As additional  compensation,  the Corporation  will pay to
Employee an annual  bonus paid on a quarter  basis within sixty (60) days of the
end of each  fiscal  quarter,  and  provided  that his  employment  has not been
terminated by Employee or by Employer in accordance  with Section 2 hereof prior
to the last day of the fiscal  quarter.  Each quarterly  bonus shall be equal to
the greater of (i) ten percent  (10%) of the increase of the  Corporation's  net
income over the same quarter of the previous  fiscal year,  or (ii) five percent
(5%) of the Total  Cash Flow (as  defined  below)  for such  quarter.  For these
purposes,  Total  Cash  Flow  shall be the net  income,  plus  depreciation  and
amortization.  The  parties  agree that the  Corporation's  quarterly  financial
statements  as filed on Form 10-Q with the  Securities  and Exchange  Commission
shall be used as the basis upon which to determine the amount of any  additional
compensation  under this  subsection.  In the event that the  Corporation  later
elects or is required to revise its quarterly financial statements,  the parties
agree  to  cooperate  to  make  any  necessary  adjustments  in  the  additional
compensation,  with the  intention  being to  finally  balance  such  additional
compensation   against  the  annual   financial   statements   prepared  by  the
Corporation's  accountants  in accordance  with  generally  accepted  accounting
practices.  Such annual financial statements shall be conclusive as to the total
amount, if any, of such quarterly bonuses due.

                  (c) If,  within 24 months after the  occurrence of a Change of
Control, the Corporation elects to terminate Employee's employment hereunder for
any  reason,   or  if  the  Employee  elects  to  terminate  this  Agreement  by
resignation,  the Corporation  shall continue to pay Employee an amount equal to
the total  amount of cash  compensation  paid to  Employee  during  the 24 month
period immediately prior to the date of termination.  This payment shall be paid
in a lump sum payment  within thirty (30) days after the date of the  Employee's
termination.

                  (d) In the  event  the  Corporation  terminates  for  Cause as
defined in Section 7(b), the  Corporation  shall continue to pay Employee's Base
Salary and car allowance in the amount and manner  herein  provided for a period
of 12 months from the date of termination.

         5.  Other Benefits.

                  (a)  The  duties  to  be  performed  by  Employee  under  this
Agreement will require the regular use of an  automobile,  and the parties agree
that  Employer  shall,  in lieu of  furnishing  Employee  with a company  car or
reimbursing  Employee for expenses incurred for use of his personal  automobile,
pay Employee a monthly automobile  allowance of $1,000.00.  Neither the payments
to Employee  nor any other terms of this  Agreement  are  intended or shall make
Employee the owner, bailee, or lessee of any automobile utilized by Employee.

                  (b) The Corporation  will reimburse  Employee for all expenses
incurred  (other  than  for  automobile  use) in the  course  and  scope  of the
Corporation's business, upon the presentation by Employee, from time to time, of
an account of such expenditures,  setting forth the purposes for which incurred,
and the  amounts  thereof,  together  with such  receipts  showing  payments  as
Employee has reasonably been able to retain.

                  (c) The Corporation  shall provide Employee with health,  life
and  disability  insurance  pursuant  to  its  group  insurance  plan  as now or
hereafter in effect.  In addition,  Employee shall receive  vacation and holiday
benefits in accordance  with the  Corporation's  policies as now or hereafter in
effect.

                  (d) The Corporation  will pay the reasonable cost of a country
club membership and the recurring periodic fees for the Employee.


         6.  Stock   Options.   The   Corporation   will  grant  to  Employee  a
non-qualified (as defined by the Internal Revenue Code) option to purchase up to
500,000  shares of the  Corporation's  Common  Stock,  $.0025 par  value,  at an
exercise price of $11.81 per share,  subject to the vesting  schedule set out in
the following sentence.  Effective on the date of this Agreement,  the option to
purchase  up to 100,000  shares of Common  Stock,  of the above total of 500,000
shares,  shall vest on the date of this Agreement,  and an option to purchase an
additional  100,000  shares shall vest on the  anniversary  date for each of the
following  four years.  An option to purchase  shares shall  terminate  five (5)
years after the date of the vesting of the option if not  exercised  on or prior
to that date.  The form of such options shall be in accordance  with the typical
form of such options previously  granted by the Corporation to Employee.  In the
event  Employee  resigns,  or the  Corporation  terminates  Employee  for Cause,
Complete  Disability,  or death,  all of Employee's  rights with respect to such
options not yet vested shall terminate. In the event the Employee resigns within
twenty-four  (24)  months  of the  occurrence  of a Change  of  Control,  or the
Corporation terminates Employee at any time for any reason other than for Cause,
Complete Disability,  or death, all of Employee's rights with respect to options
not yet vested, shall vest as of the date of termination.


         7.  Definitions.  For purposes of this  Agreement the  following  terms
shall have the meanings specified below:


                  (a)  "Accounts"  -  All  commercial   accounts  to  which  the
Corporation (including Employee) has heretofore purchased or hereafter purchases
products or services relating to the Corporation Business at any time during the
two-year period  preceding  termination or expiration of Employee's  employment.
For purposes of this Agreement,  an Account shall be deemed to be located at the
address of the Account with which the Corporation regularly deals.


                  (b) "Cause" shall mean any one of the following:

                           [1]      The Employee  commits an act of  dishonesty,
                                    embezzlement    or   fraud    against    the
                                    Corporation.

                           [2]      The   Employee   competes,   in   a   manner
                                    prohibited  by  this  Agreement,   with  the
                                    Corporation.

                           [3]      The  Employee  fails to use his best efforts
                                    on behalf of the  Corporation,  or  conducts
                                    himself    in   a    manner    substantially
                                    detrimental  to the  Corporation,  including
                                    without limitation, if the Employee breaches
                                    any of his obligations  under this Agreement
                                    and  fails or  refuses  to  comply  with the
                                    provisions of this Agreement within five (5)
                                    days after  receipt of written  notice  from
                                    the  Corporation by Employee  detailing such
                                    failure or refusal  and the steps  necessary
                                    to remedy that failure.

                           [4]      Employee  is  convicted  of  a   misdemeanor
                                    involving  dishonesty,  breach  of  trust or
                                    moral  turpitude,  or is  convicted  of  any
                                    felony.

                           [5]      Employee  engages in the  illegal use of any
                                    drug.

                           [6]      Any state or  federal  regulatory  agency or
                                    court of  competent  jurisdiction  issues an
                                    order requiring the Employee's  removal from
                                    any  duties  or  responsibilities   for  the
                                    Corporation.


                  (c) A "Change of Control"  shall be an event (i) that  results
in any person,  including  its  affiliates,  owning or otherwise  having  voting
control with respect to directors of the Corporation,  of more of the issued and
outstanding  stock of the Corporation or any successor entity than SAH Holdings,
L.P. and its affiliates (Global Network Television,  Inc., Clinton  Investments,
L.P.  or J.D.  Clinton)  or (ii) J.D.  Clinton is not  elected to, or is removed
from,  the Board of  Directors  of the  Corporation  (other  than by the  mutual
decision  of J.D.  Clinton and  Employee)  or (iii) as defined in Article 1.2 of
that certain Stock Option  Agreement  between the Corporation and Employee dated
as of January 27, 1999.

                  (d) "Corporation Business" - shall mean the business of retail
sales of  merchandise  by sales  presentations  broadcast  directly to potential
customers  over  broadcast  stations,  by  cable  and  by  satellite  television
transmissions,  or distributed over the internet, commonly known as the "shop at
home business," and shall also include the ownership or operation of one or more
television broadcast stations.

                  (e) The "Corporation's  Territory" shall be deemed to be North
America.

                  (f)  "Complete  Disability"  -  Employee's  inability,  due to
illness,  accident or any other  physical or mental  incapacity,  to perform the
duties  provided for herein for an aggregate of 90 days within any period of 240
consecutive days.

                  (g) "Confidential  Information" - Names, addresses,  telephone
numbers,  contact persons and other identifying information relating to Accounts
and information  with respect to the needs and  requirements of Accounts for the
Corporation's products and services;  rate and price information on products and
services  provided by the Corporation to its Accounts;  all business records and
personnel data relating to the Corporation's  employees,  including compensation
arrangements  of  such  employees;  any  trade  secrets  or  other  confidential
information licensed to, obtained, developed or purchased or otherwise possessed
by the  Corporation or licensed by the  Corporation  to others;  any other trade
secrets or confidential  information  used or obtained by Employee in the course
of his employment hereunder from any officer,  employee, agent or representative
of the  Corporation or any division,  subsidiary or affiliate of the Corporation
or otherwise, information contained in any confidential documents prepared by or
for the Corporation and its employees or agents at the Corporation's expense, on
Corporation  time or otherwise in furtherance of the Corporation  Business,  and
other confidential information used or obtained by Employee in the course of his
employment  with the  Corporation;  financial  information  with  respect to the
Corporation  Business;   and  information  with  respect  to  the  Corporation's
suppliers,  and the source  and  availability  of the  supplies,  equipment  and
materials used in the Corporation Business; provided, however, that Confidential
Information  shall not include:  (i) any information that shall become generally
known to the industry  through no fault of Employee;  (ii) any information  that
shall  be  disclosed  to  Employee  by a third  party  (other  than an  officer,
employee, agent or representative of the Corporation or any division, subsidiary
or affiliate of the Corporation)  having legitimate and unrestricted  possession
thereof  and the  unrestricted  right to make  such  disclosure;  or  (iii)  any
information  that  Employee  can  demonstrate  was  within  his  legitimate  and
unrestricted  possession prior to the time of his employment by the Corporation.
All Confidential  Information shall be contractually subject to protection under
this Agreement  whether such information  would otherwise be regarded or legally
considered  "confidential"  and  without  regard  to  whether  such  information
constitutes a trade secret under applicable law or is separately  protectable at
law or in equity as a trade secret.

                  (h) "Person" - Any individual, corporation, bank, partnership,
joint  venture,   association,   joint-stock  company,   trust,   unincorporated
organization, governmental authority or other entity.

         8.  Covenants Against Unfair Post-Termination Competition.

                  (a)  Covenant  Against   Disclosure  or  Use  of  Confidential
Information. In consideration of his employment hereunder, Employee agrees that,
for a period of two (2) years immediately after the termination or expiration of
his employment hereunder, he will not:

                                   [1] disclose to any Person,

                                   [2] use in  soliciting  the  patronage of any
                                    Person for the purpose of providing products
                                    or  services  of the  kind  provided  in the
                                    Corporation Business, or

                                   [3] otherwise use for his own  purposes,  any
                                    Confidential    Information    obtained   by
                                    Employee while employed by the  Corporation;
                                    provided,  however,  that  Employee may make
                                    disclosures  required  by a valid  order  or
                                    subpoena issued by a court or administrative
                                    agency of  competent  jurisdiction.  In such
                                    event,  Employee  will  promptly  notify the
                                    Corporation  of such  order or  subpoena  to
                                    provide the  Corporation  an  opportunity to
                                    protect its interest.  Employee shall not be
                                    bound by this  Section if the  payments  and
                                    benefits described in Section 4(c) or (d) to
                                    which  Employee  shall be  entitled  are not
                                    current;   the  Employee  has  notified  the
                                    Corporation   of  that   default,   and  the
                                    Corporation   has  not  cured  that  default
                                    within  thirty  (30)  days  from the date of
                                    notice.

                  (b)  Covenant   Against   Post-Termination   Competition.   In
consideration of Employee's employment by the Corporation, Employee agrees that,
for a period of two (2) years immediately after the termination or expiration of
his employment hereunder,  he will not, directly or indirectly,  individually or
on behalf of any Person:

                                    [1]  solicit  any Account for the purpose of
                           selling  or  providing  to the  Account  products  or
                           services   of  the  same  kind  as  provided  by  the
                           Corporation  during  Employee's   employment  by  the
                           Corporation; or

                                    [2] provide services of the type provided by
                           Employee to the  Corporation  to any Person  which is
                           then engaged in the Corporation Business; or

                           [3] enter into the employ of or render any service to
                           or act  in  concert  with  any  person,  partnership,
                           corporation   or   other   entity   engaged   in  the
                           Corporation   Business   within   the   Corporation's
                           Territory; or

                           [4] become interested in the Corporation Business, as
                           a   proprietor,   partner,   shareholder,   director,
                           officer, principal, agent, employee, consultant or in
                           any other  relationship or capacity;  provided,  that
                           Employee may own up to 5% of the  outstanding  shares
                           of any company which is a reporting  company with the
                           U.S. Securities and Exchange Commission.

         This  Section  shall  survive the  expiration  or  termination  of this
Agreement for any reason.

         Notwithstanding any of the preceding  provisions,  the agreement of the
Employee not to compete with the Corporation after his termination shall be void
and unenforceable after the occurrence of a Change of Control.

         9.  Inventions, Discoveries and Improvements.

                  (a) Disclosure to Corporation. Employee will promptly disclose
in  writing  to  the  Corporation  any  and  all  inventions,   discoveries  and
improvements,  directly  or  indirectly  related  to the  Corporation  Business,
whether  conceived or made solely by Employee or jointly with others  during the
period of Employee's  employment  hereunder.  All of Employee's right, title and
interest n and to all such inventions, discoveries and improvements developed or
conceived  by  Employee  during the period of his  employment  shall be the sole
property of the Corporation.

                  (b) Documents of Assignment.  At the Corporation's request and
expense, both during and subsequent to Employee's employment hereunder, Employee
will promptly execute a specific  assignment of title to the Corporation of each
invention,  discovery  or  improvement  belonging  to the  Corporation  and will
perform all other acts reasonably  necessary to enable the Corporation to secure
a  patent  therefor  in the  United  States  and in  foreign  countries,  and to
maintain,  defend and assert  such  patents.  This  Section  shall  survive  the
expiration or termination of this Agreement.

                  (c)  Prior   Inventions.   Any   inventions,   discoveries  or
improvements,  patented  or  unpatented,  that  Employee  can  demonstrate  were
conceived  or made by him prior to the date hereof  shall be  excluded  from the
provisions of this Section.

         10. Return of Client Lists,  Other  Documents and  Equipment.  Upon the
termination  or expiration of his employment  hereunder,  Employee shall deliver
promptly to the Corporation all Corporation  files,  customer lists,  memoranda,
research, drawings,  blueprints,  Corporation forms and other documents supplied
to or created by him in connection with his employment  hereunder (including all
copies of the foregoing) in his possession or control and all of the Corporation
equipment  and  other   materials  in  his   possession  or  control.   Employee
acknowledges that all items described in this Section are and will remain at all
times the sole and exclusive property of the Corporation.

         11. Survival of Restrictions.  Notwithstanding the breach of any of the
provisions of this  Agreement by either party hereto,  all of the  provisions of
Sections  8, 9 and  10 of  this  Agreement  shall  survive  the  termination  or
expiration of Employee's  employment  with the Corporation and shall continue in
full force and effect in the same  manner and to the same extent as if they were
set forth in a separate agreement between the Corporation and Employee,  and all
of  such  provisions  shall  be  binding  on  the  heirs,   legatees  and  legal
representative(s) of Employee.

         12. Hold Harmless. Employee and the Corporation covenant and agree that
they will  indemnify  and hold  harmless  the other from (i) any and all losses,
damages,  liabilities,  expenses of claims  resulting from or arising out of any
nonfulfillment  by the  defaulting  party  of any  material  provision  of  this
Agreement,  and (ii) any and all losses or damages resulting from the defaulting
party's malfeasance or gross negligence.

         13. Contract Nonassignable. The parties acknowledge that this Agreement
has been  entered  into due to,  among  other  things,  the  special  skills  of
Employee,  and agree that this  Agreement may not be assigned or  transferred by
Employee,  in  whole  or in part,  without  the  prior  written  consent  of the
Corporation.  This Agreement  shall be binding and shall inure to the benefit of
the Corporation and its successors and assigns.

         14. Notices.  All notices,  requests,  demands and other communications
required or permitted  hereunder shall be in writing and shall be deemed to have
been duly given if delivered or mailed,  first class,  certified  mail,  postage
prepaid:

          To Corporation:  Shop At Home, Inc.
                           5388 Hickory Hollow Parkway
                           Antioch, Tennessee 37013
                           Attention: General Counsel

          To Employee:     Kent E. Lillie
                           4362 Chickering Lane
                           Nashville, Tennessee 37215

         15. Cumulative and Severable Nature of Rights and Agreements.  Employee
acknowledges  and agrees that the  Corporation's  various rights and remedies in
this  Agreement  are  cumulative  and  nonexclusive  of  one  another  and  that
Employee's  several  undertakings and agreements  contained  herein,  including,
without  limitation,  those  contained in Sections 8(a),  8(b), 9 and 10 of this
Agreement,  are severable covenants  independent of one another and of any other
provision or covenant of this  Agreement.  Employee agrees that the existence of
any claim by him against the Corporation,  whether  predicated on this Agreement
or otherwise,  shall not constitute a defense to enforcement by the  Corporation
of any or all of such provisions or covenants.  If any provision or covenant, or
any part thereof,  of this Agreement  should be held by any court to be invalid,
illegal  or  unenforceable,  either  in  whole  or  in  part,  such  invalidity,
illegality or unenforceability of the remaining provisions or covenants,  or any
part  thereof,  of this  Agreement,  all of which shall remain in full force and
effect.

         16.  Waiver.  Failure  of  either  party  to  insist,  in one  or  more
instances,  on performance by the other in strict  accordance with the terms and
conditions of this Agreement shall not be deemed a waiver or  relinquishment  of
any right  granted in this  Agreement or of the future  performance  of any such
condition  or of any other term or  condition  of this  Agreement,  unless  such
waiver is contained in a writing signed by the party making the waiver.

         17.  Amendments  and  Modifications.  This  Agreement may be amended or
modified only by a writing signed by both parties hereto.

         18. Execution to Counterparts. This Agreement may be executed in two or
more counterparts,  each of which shall be deemed an original,  and all of which
shall constitute one and the same instrument.

         19.  Headings.   The  headings  set  out  in  this  Agreement  are  for
convenience  of reference  and shall not be deemed a part of this  Agreement and
shall not affect the meaning or construction of any of the provisions her

                  20. Entire Agreement.  This Agreement (including the documents
referred  to herein)  constitutes  the entire  agreement  among the  parties and
supersedes any prior understandings,  agreements, or representations by or among
the  parties,  written  or oral,  to the extent  they  related in any way to the
subject matter hereof.

         21. Governing Law. This Agreement shall be governed by and construed in
accordance  with the  domestic  laws of the State of  Tennessee  without  giving
effect to any choice or conflict of law  provision or rule (whether of the State
of Tennessee or any other  jurisdiction) that would cause the application of the
laws of any jurisdiction other than the State of Tennessee.

         IN WITNESS WHEREOF,  the parties have executed this Agreement as of the
day and year first above written.

EMPLOYER:                                        EMPLOYEE:

SHOP AT HOME, INC.


By:  J.D. CLINTON, Chairman                      KENT E. LILLIE
<PAGE>

EXHIBIT 10.55

                              EMPLOYMENT AGREEMENT
                                  Arthur D. Tek
              Executive Vice President and Chief Financial Officer

         This EMPLOYMENT AGREEMENT made as of this  day  of  February  25, 1999,
(this "Agreement") by and between Shop At Home, Inc.,  a  Tennessee  corporation
with its principal  place of business 5388 Hickory  Hollow  Parkway,  Nashville,
Tennessee 37013-3128, its  successors  and  assigns (herein  the "Network")  and
Arthur D. Tek, an  individual,  currently  residing at the address set forth  in
Section 24 (the "Executive") (collectively, the "Parties").

         WHEREAS,   Network  desires  to  employ  Executive  as  Executive  Vice
President and Chief Financial Officer, and the Parties desire to enter into this
agreement to secure Executive's employment as Executive Vice President and Chief
Financial  Officer  during the term hereof,  all on the terms and conditions set
forth herein;

         WHEREAS, Network understands that Executive has a present contract with
Paxson  Communications  Corporation (herein "Paxson") that contains a noncompete
clause that may be applicable to the Executive  accepting this position with the
Network,  therefore this Agreement,  and any offer of employment,  is contingent
upon the  Executive  obtaining a valid release in such form as may be acceptable
to the Network from Paxson  releasing him from the  provisions of his noncompete
clause of his Employment  contract with Paxson.  It is a condition  precedent to
this Agreement that the Executive obtain a valid waiver from Paxson's noncompete
clause.  Executive shall deliver such release to the Network simultaneously with
his execution of this Agreement.

         WHEREAS,  Network  agrees to employ  the  Executive  and the  Executive
agrees to serve the Network as  Executive  Vice  President  and Chief  Financial
Officer based primarily at the Network's  offices  referenced above on the terms
and conditions hereinafter set forth.



<PAGE>


         NOW, THEREFORE, the Parties agree as follows:

         1. TERM.  Employment of the  Executive by the Network  pursuant to this
Agreement will be for a five (5) year period  commencing the Start Date,  unless
terminated  sooner pursuant to Section 11 below (the "Term of Employment").  The
Start Date shall be March 15, 1999, or earlier.

         2. DUTIES.  Subject to the  direction  and control of the President and
Chief Executive Officer, and such other senior executive officer as the Chairman
of the Board may direct to whom Executive will report,  the Executive shall have
all of the power and  authority  inherent  in the  position  of  Executive  Vice
President and Chief Financial Officer and shall supervise and be responsible for
the operations and management of the Network and its subsidiaries. The Executive
shall also have such other  executive  powers and  duties,  consistent  with his
responsibilities  as Executive Vice President and Chief  Financial  Officer,  as
may,  from time to time,  be  prescribed  by the  Chairman  of the Board and the
President  and Chief  Executive  Officer.  The  Executive  agrees to render  his
services  under  this  Agreement  loyally  and  faithfully,  to the  best of his
abilities  and in  substantial  conformance  with all laws,  rules  and  Network
policies,  and in  connection  therewith,  will not  improperly  or without good
cause, in the best interest of the Network,  disclose any trade secrets or other
confidential information of the Network. Without limiting the foregoing,  except
as expressly modified herein, Executive shall be subject to all of the Network's
policies as well as the following:

                  (a)   Executive   will   comply   with  all  the  Network  and
         professional   standards  governing  Executive's   objectivity  in  the
         performance of Executive's  duties,  including  restrictions on outside
         activities,  investments,  business  interests,  or other  involvements
         which could compromise Executive's  objectivity or create an impression
         of conflict of interest. Executive will not, without the prior approval
         of  the  President  and  Chief  Executive  Officer,  accept  any  gift,
         compensation,   or  gratuity   (which   excludes   business  meals  and
         entertainment received by Executive in the ordinary course of business)
         from  any  person  or  entity  with  which  the  Network  or any of its
         broadcast  properties  is or may be in  competition  or in any instance
         where there is a stated or implied  expectation of favorable  treatment
         of that person or entity. Executive will not, without the prior written
         approval of the President and Chief Executive  Officer,  take advantage
         of any business opportunity or situation or engage in any enterprise or
         venture of which the  Network  may have an  interest  on his or her own
         behalf,  if said  business  opportunity  or  situation,  enterprise  or
         venture is related in any way to or is similar to the  business  of the
         Network.



<PAGE>


                  (b) In  performing  Executive's  duties under this  agreement,
         Executive shall conduct himself with due regard to social  conventions,
         public  morals and  standards of decency,  and will not cause or permit
         any  situation or occurrence  which would tend to degrade,  scandalize,
         bring into public disrepute,  or otherwise lower the community standing
         of Executive or the Network's public image.

3.  BASE  SALARY.  Network  will pay the  Executive  a base  salary  (the  "Base
Salary"),  to be paid on the same payroll cycle as other  salaried  employees of
the Network, at an annual rate for 1999 of $175,000.

4. RAISES TO BASE  SALARY.  The Base  Salary may be subject to annual  increases
pursuant to an annual  performance  evaluation by and upon the discretion of the
President & Chief Executive Officer on the anniversary date of this Agreement.

5. STOCK OPTIONS.  The Executive will be granted 150,000 stock options priced at
the  Executive's  Start  Date  with  the  first  twenty  percent  (20%)  vesting
immediately  and the balance vesting at sixteen percent (16%) over the next five
(5) years pursuant to the form of the Stock Option Agreement  attached hereto as
Exhibit 1.

6. BONUS.  In addition to the Base Salary and stock  options,  the Network  will
develop a bonus plan for the  Executive  similar to the one in existence for the
President and Chief  Executive  Officer tied to the  performance  of the Network
which may provide the Executive up to an  additional  $75,000 a year (the "Bonus
Plan").  This Bonus  Plan shall be reduced to writing  within two (2) weeks from
the Start Date and shall be attached to this Agreement.

7. STANDARD  BENEFITS.  During the Term of  Employment,  the Executive  shall be
eligible to participate in all employee  benefit plans and  arrangements  now in
effect or which may hereafter be established,  which are generally  available to
other senior executives of the Network, including, without limitation, all life,
group  insurance  and medical  plans and all  disability,  retirement  and other
employee  benefit plans of the Network,  as long as any such plan or arrangement
remains generally applicable to other senior executives of the Network.

8.  EXPENSES.  The Executive  shall be reimbursed  for all  reasonable  expenses
incurred by him in the discharge of his duties,  including,  but not limited to,
expenses  for  entertainment  and travel.  The  Executive  shall  account to the
Network for all such expenses on the standard  reimbursement  forms and pursuant
to the Network's generally applicable reimbursement policies.


<PAGE>



9.  MOVING  EXPENSES.  The  Network  will  pay the  Executive's  reasonable  and
necessary  moving  expenses in moving from  Florida to  Nashville.  These moving
expenses  shall  include any broker's  fee  incurred in selling the  Executive's
residence in Florida.

10. LODGING  EXPENSES.  Network will pay the Executive's  lodging expenses until
Executive  is able to move his family from  Florida,  such period in no event to
exceed six (6) months  following  the Start Date.  Such lodging shall consist of
the rental of a  furnished  apartment  that shall be mutually  agreeable  to the
parties.

11.  TERMINATION.   Notwithstanding  the  provisions  of  Paragraph  1  of  this
Agreement,  the Executive's Term of Employment  pursuant to this Agreement shall
terminate on the earliest of the following dates:

                 (a) FOR  CAUSE.  The date the  President  and  Chief  Executive
         Officer or the  Chairman  of the Board  chooses  to give the  Executive
         notice of termination of his employment "for cause"  ("Termination  For
         Cause").  The term "For Cause" as used in this Agreement shall mean the
         occurrence of any of the following events:

                           (i) Executive's  arrest or civil  prosecution for the
                  commission of (A) a felony,  (B) any criminal act with respect
                  to  Executive's  employment  (including but not limited to any
                  criminal act involving a violation of the  Communications  Act
                  of 1934, as amended, or regulations promulgated by the Federal
                  Communications  Commission),   (C)  any  act  that  materially
                  threatens  to result in  suspension,  revocation,  or  adverse
                  modification of any FCC license of any broadcast station owned
                  by any  affiliate  of the  Network or would  subject  any such
                  broadcast  station to fine or forfeiture;  or (D) any material
                  violation  of the  Securities  Act of 1933 and the  Securities
                  Exchange Act of 1934, as amended.
                           (ii)  Executive's  taking of any  action or  inaction
                  which  would  cause the  Network  to be in  default  under any
                  material contract, lease or other agreement;
                           (iii)  Executive's  dependence  on alcohol or illegal
                  drugs;
                           (iv)  Failure or refusal to perform  according  to or
                  follow the lawful  policies and  directives of the Chairman of
                  the Board or the President and Chief Executive Officer;
                           (v)  Executive's   misappropriation,   conversion  or
                  embezzlement  of the assets of the Network or any affiliate of
                  the Network;
                           (vi)  A  material   breach  of  this   Agreement   by
                  Executive,  including  engaging  in  action  in  violation  of
                  Paragraph 2 of this Agreement; or
                           (vii) Any  representation  of Executive in Section 15
                  of this Agreement being false when made; or
                           (viii)The    Executive     voluntarily,     including
                  retirement,  ceases his employment  with the Network at a time
                  when the Network is not in material breach of this Agreement.

                  In the event of a  termination  under this  subparagraph  (a),
         other than pursuant to clause  (a)(viii),  the Network shall notify the
         Executive  of its  intentions  to  terminate  his  employment  and  the
         specific reason(s) therefore,  and the Executive,  on at least ten (10)
         business days notice,  shall have an  opportunity  to respond  thereto;
         and, provided further, if the basis for such termination is susceptible
         of being cured by the Executive, the Network shall afford the Executive
         a reasonable  period,  not to exceed 60 days, to effect such cure,  and
         the Executive's employment may not be terminated during said period.

                  In the event of  termination  for Cause,  the Network  will be
         released  from all  further  obligation  to the  Executive  under  this
         Agreement,  except for such salary as may have been earned or any Bonus
         Awards made but not paid prior to the termination;

(b)      FOR  CONVENIENCE.  The date on which the President and Chief  Executive
         Officer or the  Chairman of the Board  chooses to notify the  Executive
         that such person, in his/her sole discretion, has determined that it is
         in the best  interest  of the  Network  to  terminate  the  Executive's
         employment  ("Termination  For  Convenience").  In the  event  of  such
         termination,  the Executive  will  continue to be paid the  Executive's
         Base  Salary  then in  effect  for one (1) year  unless  the  Executive
         accepts a position with another company.  In such an event, the Network
         would only pay the severance to the date on which the Executive accepts
         a position with another company.

(c)      NETWORK'S  BREACH.  The  date  on which the  Executive  terminates  his
         employment  because the Network has materially  breached this Agreement
         ("Termination  For  Network's  Breach").  In such case,  the  Executive
         shall   notify   the   Network  of  his  intentions  to  terminate  his
         employment  and the specific reason(s) therefor, and the Network, on at
         least ten (10) business days  notice,  shall  have  an  opportunity  to
         respond  thereto;  and,  provided  further,  if   the  basis  for  such
         termination is susceptible of being cured by the Network, the Executive
         shall afford the Network a reasonable  period,  not to exceed 60  days,
         to effect such cure, and the Executive may not terminate his employment
         during said 60 day period.  In  the  event  of  such  termination,  and
         if the Network does not challenge  whether it  breached  the  Agreement
         the Executive  will continue to be paid  Executive's  Base Salary  then
         in  effect for one (1) year or until  the Executive accepts a  position
         with another company. If the network challenges the  assertion  that it
         breached  the  Agreement,  then it shall  only owe the Base  Salary for
         one (1) year or until the Executive accepts  a  position  with  another
         company, if the Executive prevails in showing that the Network breached
         this Agreement.

(d)      EXPIRATION OF TERM.  The expiration  of   the  Term  of  Employment  as
         described in Section 1 of this  Agreement  ("Termination for Expiration
         of   Term").   Before   the   expiration  of   the   term  the  parties
         may  extend  the term of this  Agreement  by mutual  agreement.  If the
         Network  elects not to extend  the term,  then the  Executive  shall be
         entitled to be paid  Executive's Base Salary then in effect for one (1)
         year or until the Executive  accepts a position  with another  company.
         Otherwise,  the Network will have no further liability to the Executive
         hereunder and no further  payments will be made to him,  except for any
         Bonus Awards given but not paid as of such  termination,  and except to
         the extent that the Executive qualifies for benefits under any employee
         benefit plan available to the Executive as provided in Section 7.

12.  NONCOMPETE  COVENANTS.  In  consideration  of this  Agreement the Executive
specifically  agrees  that  during  his or her  employment,  and in the event of
Termination  For Cause or Termination  for Expiration of Term, he will not for a
period  of one  (1)  year  from  the  date  of  such  termination,  directly  or
indirectly,  work  for  any  person  or  entity  engaged  in the  home  shopping
broadcasting  business  or engaged in any  e-commerce  internet  based  business
("Competitor") or engage in any relationship with such Competitor  including but
not limited to that of owner,  partner,  director,  officer,  principal,  agent,
employee,  consultant,  or in any other similar position or relationship  with a
Competitor  ("Covenant  Not  to  Compete").  In the  event  of  Termination  For
Conveneience  or Termination  For Network's  Breach,  the Executive shall not be
subject to this Covenant Not to Compete.

                  (a)  Executive  agrees that the  Covenant  Not to Compete is a
         material part of Executive's obligations under this Agreement for which
         the  Network  has agreed to  compensate  Executive  as provided in this
         Agreement.  Accordingly,  if Executive at any time materially  breaches
         this Covenant Not to Compete and the Network is in compliance  with all
         of  its   obligations   hereunder  then  all  rights  of  Executive  to
         compensation under this Agreement shall immediately terminate,  Network
         shall have no further  liability to Executive  and no further  payments
         (if any are otherwise required to be made) shall be required to be made
         to Executive.
                  (b)  Executive  expressly  agrees  that the  services  he will
         render are of a special and  extraordinary  character that gives them a
         unique value; that the loss of such services could not be reasonably or
         adequately  compensated by an action for damages;  and that the Network
         may enforce this noncompete  covenant  without proof of actual damages.
         Executive  expressly  agrees that his services  have special and unique
         value to the Network and that the Network would be irreparably  injured
         by a  breach  of this  Section.  Further,  Executive  acknowledges  the
         legitimate  business  interest of the Network in the  protection of its
         trade secrets,  confidential business lists and records,  viewer/client
         goodwill  and the training  provided  during  employment.  Necessarily,
         then,  any  relationship  of Executive  with another  Competitor  would
         involve the transfer of one or all of these items to that  entity.  The
         Executive  agrees that the  provisions  in this Section are  reasonably
         necessary for the protection of the Network's  business;  that they are
         not unreasonably  restrictive of his rights;  and that he does not feel
         that any of these  restrictions  placed upon him are prejudicial to the
         public interest.
(d)      If  the  Covenant  Not  to  Compete  in  this  Section  is  held  to be
         unenforceable  in any  jurisdiction  because of the  duration  or scope
         thereof,  the court making such  determination  shall have the power to
         reduce the duration and/or scope of the provision or covenant,  and the
         provision  or  covenant  in its  reduced  form  shall  be  enforceable;
         provided,  however,  that the  determination  of such  court  shall not
         affect the enforceability of this Section in any other jurisdiction.
(e)      Executive  acknowledges  that the  provisions  of this  Covenant Not to
         Compete  are  necessary  in order to protect  the  legitimate  business
         interests  of the Network,  and that as such,  the  provisions  of this
         Agreement  are  reasonably  related  to  such  end.  Executive  further
         acknowledges  (1) in the event  that his  employment  with the  Network
         terminates for any reason, he will be able to earn a livelihood without
         violating  the terms of this  Agreement  and (2) his  ability to earn a
         livelihood  without violating this Agreement is a material condition to
         his employment with the Network.

13. NO  INDUCEMENTS.  Executive  further  agrees during his employment and for a
period of one (1) year following the Executive's last day of employment with the
Network, that the Executive will not attempt, either directly or indirectly,  to
induce any other  employee of the Network or its affiliates or  subsidiaries  to
leave the Network.

14.  NETWORK'S  CONFIDENTIAL  INFORMATION.  Executive hereby agrees that he will
not,  during  the  course  of his  employment  with the  Network  or at any time
thereafter,  communicate or disclose to any person or entity either  directly or
indirectly or under any circumstances, any proprietary knowledge or confidential
information  whatsoever acquired while an employee of the Network concerning the
Network's operations or any other confidential information regarding the Network
without the written consent of the Network.

15.  EXECUTIVE  REPRESENTATIONS.  To  induce  the  Network  to enter  into  this
Agreement  and to employ  Executive,  Executive  represents  and warrants to the
Network  as of the  date  hereof  and  during  the  term of this  Agreement  the
following:

(a)      The execution,  delivery and performance of this Agreement by Executive
         does not conflict  with result in a breach of, or  constitute a default
         under any covenant not to compete or any other  agreement,  instrument,
         or license,  to which  Executive  is a party or by which  Executive  is
         bound.
(b)      Executive has not:
(i)               Been convicted of any felony;
(ii)              Committed any criminal act with respect to Executive's current
                  or any prior employment  (including any criminal act involving
                  a violation of the Communication  Act of 1934, as amended,  or
                  regulations promulgated by the FCC);
(iii)             Committed  any act that  materially  threatened  to  result in
                  suspension,  revocation,  or adverse  modification  of any FCC
                  license  of any  broadcast  station  or  which  subjected  any
                  broadcast station to fine or forfeiture; or
(iv)              Committed any material violation of the Securities Act of 1933
                  and the Securities Exchange Act of 1934 as amended.
(c)      Executive  is not  dependent  on alcohol or  illegal  drugs.  Executive
         recognizes  that the  Network  shall  have the  right to  conduct  drug
         testing of its employees and that  Executive may be called upon in such
         a manner.

16. AGREEMENT OF CONFIDENTIALITY.  Both during and after the Term of Employment,
neither Party will disclose the financial terms of this Agreement to persons not
involved in the operations of the business of the Network, except as required by
applicable  law,  regulation,  the rules or  regulations  of a stock exchange or
association on which securities of the Network or any parent Network thereof are
listed  or  legal  process  (including,   without  limitation,  oral  questions,
interrogatories,   requests  for  information  or  documents,  subpoenas,  civil
investigative demands,  orders, judgments or decrees). As to persons involved in
the  operations of the business of the Network,  disclosure of such terms may be
made only on a need-to-know  basis.  This restriction shall not apply to members
of  the  Executive's  immediate  family  nor  to  the  Executive's  professional
advisers,  lenders  and  investors,  provided  such  persons  agree  to keep the
financial terms confidential and not disclose them to third parties.

17. NO WAIVER.  Any waiver by either Party or a breach of any  provision of this
Agreement shall no operate as to be construed to be a waiver of any other breach
of such  provision  of this  Agreement.  The  failure of a Party to insist  upon
strict  adherence to any term of this Agreement on one or more  occasions  shall
not be  considered  a waiver or deprive  that Party of the right  thereafter  to
insist upon strict adherence to that term or any other term of this Agreement.

18.  MODIFICATION.  Neither  this  Agreement  nor any part of it may be  waived,
changed or  terminated  orally,  and any  amendment or  modification  must be in
writing and signed by each of the Parties.

19.  ASSIGNABILITY.  This  Agreement  may be  assigned by the Network and is not
assignable by the Executive.

20. COUNTERPARTS.  This Agreement may be executed in any number of counterparts,
each of which shall, when executed, be deemed to be an original and all of which
shall be deemed to be one and the same instrument.

21.  TENNESSEE  LAW AND VENUE.  Executive  agrees that this  Agreement  shall be
governed by and  construed  in  accordance  the laws of the State of  Tennessee,
notwithstanding  any  conflicts  of law  doctrines  of any  jurisdiction  to the
contrary,  and the  Executive  further  agrees  that any action to enforce  this
Agreement  may be  brought  in the  Circuit or  Chancery  Court of any  Judicial
District in Tennessee  and the Executive  specifically  consents for himself and
his property to the  jurisdiction  and venue of such courts and waives any right
to claim that such courts are an inconvenient or improper forum.

22. ENTIRE AGREEMENT.  This Agreement  contains the entire  understanding of the
Parties  relating to the subject  matter of this  Agreement and  supersedes  all
other prior  written or oral  agreements.  The Executive  acknowledges  that, in
entering  into  this   Agreement,   he  does  not  rely  on  any  statements  or
representations not contained in this Agreement.

23. SEVERABILITY. Any term or provision of this Agreement which is determined to
be invalid or unenforceable in any jurisdiction  shall, as to such jurisdiction,
be  ineffective  to the extent of such  invalidity or  unenforceability  without
rendering  invalid or  unenforceable  the remaining terms and provisions of this
Agreement or affecting  the  validity or  enforceability  of any of the terms or
provisions of this Agreement in any other jurisdiction.

24. NOTICES.  Except as otherwise  specifically provided in this Agreement,  all
notices and other  communications  required or  permitted to be given under this
Agreement shall be in writing and delivery  thereof shall be deemed to have been
made when such notice shall have been either (i)  deposited in first class mail,
postage prepaid,  return receipt requested, or any comparable or superior postal
or air courier service then in effect,  or (ii)  transmitted by hand delivery to
the party entitled to receive the same at the address indicated below or at such
other address as such party shall have  specified by written notice to the other
party hereto given in  accordance  herewith.  The  Executive  agrees to give the
Network  copies  of any such  notices  by  facsimile  to the  facsimile  numbers
indicated below:

If to the Network:               Shop At Home, Inc.
                                 5388 Hickory Hollow Parkway
                                 Antioch, Tennessee 37013-3128
                                 Attention:  President & Chief Financial Officer
                                 Facsimile:  (615) 263-8081

With a copy to:                  Shop At Home, Inc.
                                 5388 Hickory Hollow Parkway
                                 Antioch, Tennessee 37013-3128
                                 Attention:   Executive Vice President
                                                   & General Counsel
                                 Facsimile:        (615) 263-8911

If to the Executive:


         IN WITNESS  WHEREOF,  this Agreement has been executed and delivered by
the parties as of the first date written above.

EXECUTIVE                                  SHOP AT HOME, INC.



                                           By:
Arthur D. Tek                              Kent E. Lillie
                                           President & Chief Executive Officer



                      ADDENDUM TO THE EMPLOYMENT AGREEMENT
                                  Arthur D. Tek
              Executive Vice President and Chief Financial Officer


        This Addendum entered this the _____ day of September,  1999, amends the
Employment  Agreement of Arthur Tek that was originally  entered on the 25th day
of February 1999. The terms of the Employment  Agreement are controlling  except
as specifically amended by this Addendum.

         Specifically, within two (2) years after a Change of Control as defined
below,  the Executive shall be entitled to be paid the  Executive's  Base Salary
then in effect for a period of two (2) years or the remainder of the term of the
Employment Agreement,  whichever is shorter, from the date he either (a) resigns
or (b) is terminated for any reason other than For Cause.

         Change  of  Control  means:  (a) the  sale,  lease,  exchange  or other
transfer  of all or  substantially  all of the  assets  of the  Network  (in one
transaction  or in a series of  related  transactions)  to a person  that is not
controlled by the Network, (b) the approval by the Network's shareholders of any
plan or proposal for the  liquidation or  dissolution  of the Network,  or (c) a
change in  control  of the  Network of a nature  that  would be  required  to be
reported (assuming such event has not been "previously reported") in response to
Item I (a) of the Current Report on Form 8-K, as in effect on the effective date
of this Addendum, pursuant to Section 13 or 15(d) of the Securities Exchange Act
of  1934,  whether  or not  the  Network  is  then  subject  to  such  reporting
requirement;  provided,  however,  that,  without  limitation,  such a change in
control shall be deemed to have occurred at such time as (i) any Person  becomes
after the date of this Addendum the "beneficial owner" (as defined in Rule 13d-3
under the Securities  Exchange Act of 1934),  directly or indirectly,  of 30% or
more of the  combined  voting  power  of the  Network's  outstanding  securities
ordinarily  having  the  right  to  vote  at  elections  of  Directors  or  (ii)
individuals  who constitute the Board of Directors of the Network on the date of
this Addendum  cease for any reason to  constitute at least a majority  thereof,
provided  that any  person  becoming a  Director  subsequent  to such date whose
election, or nomination for election by the Network's shareholders, was approved
by a vote of at least a majority of the Directors  comprising or deemed pursuant
hereto to comprise the Board on the date of this Addendum shall be, for purposes
of this clause (ii), considered as though such person were a member of the Board
on the  date of this  Addendum  or  (iii)  any  person  owns  or  controls  more
outstanding shares of Shop At Home common stock than J.D. Clinton.


<PAGE>



         The Executive  agrees that in the event he resigns  because of a Change
of Control,  that he shall be subject to the terms of the Noncompete  provisions
spelled in Section 12 of his Employment Agreement for a period of two (2) years.

         IN WITNESS  WHEREOF,  this Agreement has been executed and delivered by
the parties as of the first date written above.

EXECUTIVE                              SHOP AT HOME, INC.


                                       By:
Arthur D. Tek                          Kent E. Lillie
                                       President & Chief Executive Officer
<PAGE>

EXHIBIT 10.56

                                 LEASE AGREEMENT
                                     BETWEEN
                       INSOUTH BANK and SHOP AT HOME, INC.

         This Lease  Agreement,  dated  September 1st, 1999, is between  INSOUTH
Bank, a Tennessee  banking  corporation  ("Lessor"),  and Shop at Home,  Inc., a
Tennessee corporation ("Lessee").

                                Recital of Facts

         The  following  recitals  are set forth for the  purpose of stating the
facts and circumstances which form the background and basis for this Agreement:

         [A]      Lessor is the owner of certain real estate located in Davidson
                  County,  Tennessee,  described  on Exhibit A attached  hereto,
                  upon which it has  constructed  a commercial  office  building
                  ("Building"),   located  at  5380  Hickory   Hollow   Parkway,
                  consisting of two floors and approximately 42,500 square feet;
                  and

         [B]      Lessor  wishes to lease to Lessee  and  Lessee  wishes to take
                  from  Lessor a portion of the first  floor of the  Building as
                  shown on the floor  plan  attached  hereto  as  Exhibit B (the
                  "Leased Premises").

                            Agreements of the Parties

         In  consideration  of the  above  recitals  and the  mutual  terms  and
conditions set out herein, the parties agree as follows:

         1. PREMISES.  Lessor hereby leases to Lessee,  and Lessee hereby leases
and accepts from Lessor the Leased  Premises.  The Leased  Premises are conveyed
subject to all  easements,  encumbrances  and other  matters of public record or
matters known to Lessee.

         2. NET RENTABLE AREA. "Net Rentable Area", as used in this Lease, shall
mean 9,244 square feet. This area has been computed by as follows:

                  a. All floor area computed from Lessor's  architect's plans of
         the  Building  or, at  Lessor's  option,  from field  measurements,  by
         measuring from the inside surface of the outer glass or finished column
         wall of the Building to the inside  surface of the opposite outer wall,
         excluding only:

                           (i)      Stairs with their enclosing walls;

                           (ii)     All  elevator  shafts and  elevator  machine
                                    rooms with their enclosing walls; and

                           (iii)    Tank rooms, flues, vents, stacks, ducts, and
                                    pipe  shafts  with  their  enclosing  walls,
                                    except  those  in  columns  and  projections
                                    necessary to the Building and ducts, if any,
                                    in floor areas; and

                  b. A portion of the common areas of the Building  allocated to
the Lessee.

         3. TERM.  The term (the "Term") of this Lease shall commence on the 1st
day of occupancy or November 1st, 1999, whichever date is earlier ("Commencement
Date"), and shall end at 6:00 p.m.,  Nashville,  Tennessee time, on the last day
of the preceding  month of the  Commencement  Date,  2004. The Lessee shall have
reasonable  access  to the  Building  to make  the  improvements  to the  Leased
Premises,  if the parties  agree that Lessee can use its own  contractor to make
such improvements, beginning upon the execution of this Lease

         4. OPTION TO RENEW. Lessee shall have the right and option to renew the
term of this Lease for five (5) additional terms of one year each, (together the
"Renewal  Terms"),  commencing  upon the  expiration of the initial term hereof.
Each Renewal Term will commence automatically,  without further action of either
the Lessor or the Lessee,  unless the Lessee gives  written  notice to Lessor of
its intention to terminate the Lease at the end of the then current term,  which
notice  must be  given at least  180 days  prior to the end of the then  current
term.  Any such renewal  shall be subject to all of the terms and  provisions of
this Lease,  except that Lessee  shall have no right to extend the Lease  beyond
the five (5) Renewal Terms.

         5.       BASE RENTAL.

         During the Term of this Lease, Lessee shall pay a base annual rental in
the sum of One  Hundred  Forty  Seven  Thousand  Nine  Hundred  Twenty  Five and
No/Dollars $147,904.00) payable in installments of Twelve Thousand Three Hundred
Twenty Five and 33/100 Dollars  ($12,325.33)  per month for each and every month
during the said Term.  This rental is based upon an annual rental rate of $16.00
per square foot of Net Rentable Area.  During each year of the Renewal Terms, if
the option to renew is exercised, the base annual rate, the monthly installments
and the per square foot rate shall be as follows: <TABLE> <CAPTION>


            Renewal Term                   Base Annual Rental         Monthly Rental        Sq. Foot Rate
<S>                                        <C>                        <C>                   <C>

      1st One Year Renewal Term                 $152,526                $12,710.50             $16.50

      2nd One Year Renewal Term                 157,148                 13,095.67               17.00

      3rd One Year Renewal Term                 161,770                 13,480.83               17.50

      4th One Year Renewal Term                 166,392                 13,866.00               18.00

      5th One Year Renewal Term                 171,014                 14,251.17               18.50
</TABLE>


         The base annual  rental as  increased  from Lease Year to Lease Year is
hereinafter  referred to as the "Base Rental". The words "Lease Year" shall mean
a period of twelve successive months, with the first Lease Year beginning on the
commencement date of the Term of this Lease.

         b. The Base Rental,  together with any adjustments of rent provided for
herein,  shall be due and payable in twelve (12) equal installments on the first
day of each  calendar  month  during each year of the Term of this Lease and the
Renewal  Term of the Lease.  Lessee  agrees to pay the Base  Rental to Lessor at
Lessor's  address  as  provided  herein or at such  other  address as Lessor may
designate  from time to time.  The Base Rental shall be paid monthly in advance.
If the term of this  Lease  commences  on other than the first day of a calendar
month or terminates on other than the last day of the calendar  month,  then the
installments  of Base Rental for such month or months  shall be prorated and the
prorated installments shall be paid in advance as provided above.

         6. OPERATING  EXPENSES.  The Base Rental has been computed to take into
consideration the payment of the Lessee's portion of the operating  expenses for
the Building, other than tenant electricity.

         7. RENT.  Lessee shall pay to Lessor the Base Rental provided above and
all other sums due under this Lease promptly, as provided in this Lease. Receipt
of any payment by Lessor from Lessee  after  Lessor has learned of any breach of
this Lease,  terminated this Lease, commenced any suit to enforce this Lease, or
obtained final judgment for possession of the Leased Premises, shall in no event
be deemed a waiver of any of Lessor's  rights  under this  Lease.  Nor shall any
such  receipt be construed to  reinstate,  continue,  or extend the term of this
Lease.

         8.  IMPROVEMENTS  TO LEASED  PREMISES.  Lessee agrees to furnish Lessor
with a detailed floor plan layout and working drawings reflecting the partitions
and  improvements  desired by Lessee in the Leased  Premises as soon as they are
available and the Lessee shall not start the  improvements  until the Lessor has
had  reasonable  time to review and approve  such  plans.  By  agreement  of the
parties the Lessor may allow the Lessee to improve the Leased Premises using its
own  contractor  or may provide  improvements  directly.  After  receipt of said
plans,  Lessor  will cause the Leased  Premises  to be  prepared  in  accordance
therewith,  or  if  the  Lessee  is  using  its  own  contractor  to  make  such
improvements,  that the Lessor  shall have the right to review and  approve  the
plans and the contractor,  such approval not to be unreasonably withheld. If the
Lessor is  providing  the  improvements,  the Lessor  shall not be  required  to
install any partitions or improvements that are not in conformity with the plans
and  specifications  for the Building,  a copy of which plans and specifications
are attached to this Lease as Exhibit C and incorporated herein by reference, or
which  are not  approved  by  Lessor's  architect.  If the  Lessee  uses its own
contractor to make the improvements,  it agrees to have any changes to the plans
and specifications for the Building approved by the Lessor, such approval not to
unreasonably withheld.

         The cost of all  improvements  in  excess of  $184,880.00,  hereinafter
referred  to as the Tenant  Cost  Allowance,  and the Tenant  Work  Letter to be
agreed to by the parties,  shall be paid by Lessee to Lessor as additional  rent
promptly  upon  being  invoiced  therefor.  If the  Lessee  improves  the Leased
premises by using its own contractor, then the Lessor shall pay the improvements
allowance  to the  Lessee's  contractor  as they are  billed up to a maximum  of
$184,880.00,  after  which  the  Lessee  will  be  responsible  for  paying  any
additional  amounts.  The  taking of  possession  by Lessee  shall  conclusively
establish that said improvements have been completed in accordance with approved
plans and specifications  therefor, and that the Leased Premises are in good and
satisfactory  condition  at the time  possession  is  taken.  If the cost of all
improvements  for the Lessee does not equal  $184,880.00,  the parties  agree to
negotiate an equitable downward adjustment in Base Rental.

         9. USE,  TERMINATION  AND  SURRENDER.  Lessee  shall use and occupy the
Leased  Premises  as  office  space  only,   including   computer  and  Internet
operations,  and for no other purpose. Lessee's use of the Leased Premises shall
not violate any ordinance,  law, recorded restrictions,  government regulations,
or the "Rules  and  Regulations"  attached  hereto as Exhibit D, and made a part
hereof by  reference.  Lessee will, at Lessee's  expense,  take good care of the
Leased Premises and the fixtures and appurtenances therein. Lessee shall neither
cause nor allow any waste or injury of the Leased  Premises.  Lessee  shall,  at
Lessee's expense, but under the direction of Lessor,  promptly repair any injury
or damage to the  Leased  Premises,  the  Building,  or the land upon  which the
Building is located,  caused by the misuse or neglect thereof by Lessee,  by any
persons  allowed on the Leased  Premises by Lessee,  or by Lessee's moving in or
out of the Leased  Premises.  Upon expiration or termination of this Lease,  for
any  cause,  Lessee  agrees to  deliver  up and  surrender  to Lessor the Leased
Premises in as good  condition as at the date of possession by Lessee,  ordinary
wear and tear excepted. All alterations,  additions, or improvements (including,
but not limited to, carpets,  draperies, and drapery hardware) made or installed
by Lessee in or to the Leased  Premises  shall  become the property of Lessor at
the expiration of this Lease, unless the parties agree otherwise.

         Upon the  termination  of this Lease,  Lessee will have  removed all of
Lessee's personal property which does not constitute an alteration,  addition or
improvement  made to the Leased  Premises and will have repaired all injury done
by or in  connection  with removal of said  personal  property and surrender the
Leased  Premises  (together  with all keys to the Leased  Premises) in as good a
condition  as they were at the  beginning  of the Term,  ordinary  wear and tear
excepted.

         10. ALTERATIONS,  ADDITIONS, AND IMPROVEMENTS. Lessee will not make any
alterations,  additions or improvements in or about the Leased Premises  without
the prior  written  consent of Lessor.  Lessee will not do anything to or on the
Leased  Premises which will increase the rate of fire or other  insurance on the
Building or the Leased  Premises or subject any such  insurance to being void or
suspended.  If Lessee's  acts,  omissions,  or occupancy of the Leased  Premises
causes the rate of fire or other insurance on the Building or Leased Premises to
increase,  Lessee shall pay, as additional  rent,  the amount of any increase in
premium promptly upon demand by Lessor.

         In making any improvements or additions to the Leased Premises,  Lessee
shall use only  contractors  approved by Lessor.  Lessee shall  promptly pay any
charges arising out of or in connection with the performance of any work allowed
under this section, and shall keep the Leased Premises and the Building free and
clear of any and all liens or other claims.  Lessee agrees to indemnify and hold
Lessor  harmless  from  and  against  any and all  losses,  costs,  damages,  or
liabilities  resulting from or  attributable to any liens or claims of liens for
work done or materials  furnished in  connection  with the Leased  Premises.  At
Lessor's  request,  Lessee shall remove any lien or claim of lien within  thirty
(30) days  after  notice  from  Lessor,  by  purchasing  a cash or  surety  bond
sufficient to discharge the lien claim. In having any  improvements  made to the
Leased  Premises  pursuant to this  section,  Lessee  shall be  responsible  for
compliance with all lawful  requirements,  rules,  regulations,  and ordinances,
including,  without  limitation,  the Occupational Safety and Health Act and all
amendments thereto.

         11.  SUBORDINATION.  This  Lease  is  subject  and  subordinate  to any
Mortgage or Deed of Trust which may now or hereafter encumber the Building,  and
to all  renewals,  modifications,  consolidations,  replacements,  or extensions
thereof.  This  section  shall be  self-operative,  without need for any further
instrument of  subordination  in favor of any  mortgagee.  At Lessor's  request,
Lessee shall promptly execute any appropriate Estoppel  Certificate,  Attornment
Agreement,  or other  similar  instrument  which  Lessor  or any  mortgagee  may
request. Upon the request of any party succeeding to the interest of Lessor as a
result of the  enforcement  of any Deed of Trust or Mortgage  upon the Building,
Lessee  shall  automatically  become  the  tenant of such  successor-in-interest
without  changing the terms or other  provisions of this Lease.  Lessee  further
agrees to provide any lienholder or  successor-in-interest  of the Building with
written  certification  as to any true facts  concerning  the  circumstances  of
Lessee's  interest in the Leased  Premises,  and agreeing to  reasonable  notice
provisions in favor of such lienholder or successor-in-interest.

         12. PERSONAL PROPERTY TAXES, RENT TAXES, AND OTHER TAXES.  Lessee shall
pay, or cause to be paid, before delinquency,  any and all taxes and assessments
levied or assessed upon Lessee's leasehold improvements,  equipment,  furniture,
fixtures, and other personal property located on the Leased Premises and any and
all taxes  assessed  by any  governmental  authority  for  services  rendered by
Lessee.  If  any  of  Lessee's  leasehold  improvements,  equipment,  furniture,
fixtures,  and other personal  property are assessed and taxed against Lessor as
being part of the  Building,  Lessee shall pay the Lessor its share of such real
estate taxes within thirty (30) days after  delivery to Lessee of a statement of
the amount of such taxes applicable to Lessee's property. Lessee shall reimburse
Lessor for any sales, use, or other taxes (except income tax) charged to Lessor,
with respect to sums paid by Lessee or received by Lessor under this Lease.  The
sums  payable to Lessor  under this Lease shall be received by Lessor net of any
taxes other than  Lessor's  income tax.  Lessee shall  reimburse  Lessor for the
amounts  provided herein within thirty (30) days after receipt of notice of such
amounts.

         13. ASSIGNMENT AND SUBLETTING. Lessee may not (a) assign this Lease, or
any interest hereunder;  (b) sublet the Leased Premises, or any part thereof; or
(a)  license or permit the use of the Leased  Premises  by any party  other than
Lessee without the prior written  consent of Lessor,  evidenced by an instrument
of equal dignity with this Lease, which consent the Lessor will not unreasonably
withhold.  Consent to one (1)  assignment,  sublease  or other use of the Leased
Premises  shall not  destroy or waive  this  provision.  All later  assignments,
subleases,  or uses of the Leased  Premises shall likewise be made only upon the
prior written consent of Lessor. All subtenants, assignees, licensees, and other
persons occupying the Leased Premises shall become liable directly to Lessor for
all of the obligations of Lessee under this Lease,  without in any way relieving
Lessee's  liabilities  hereunder.  Receipt of rent payments or other payments by
Lessor  from any  subtenant,  assignee,  licensee,  or other  person,  shall not
constitute a waiver of Lessor's  rights under this section,  or a consent to any
use of the Leased Premises by such party.

         14.  SERVICES,  WATER,  CLEANING,  GAS, AND  ELECTRICITY.  Lessor shall
furnish  the  services  provided  in this  section,  subject to the  limitations
provided.

                  a. Lessor  shall  furnish  the  services  as  indicated  below
         without  charge  (except  as  provided  in  b.  below  with  regard  to
         electricity,  at the proper  season,  on a 24-hour  per day,  7-day per
         week, basis:

                  (i)      Air conditioning and heating  sufficient  to  cool or
                           heat the Leased Premises

                  (ii)     Common use restrooms and toilets

                  (iii)    Cleaning services, which need not be performed during
                           business hours

                  b. Lessor  shall also furnish  electric  current on the Leased
         Premises in accordance  with the  specifications  of Lessee;  provided,
         that  all such  electricity  shall be  separately  metered  and paid by
         Lessee.

         15. ENTRY.  Lessor may enter the Leased Premises at reasonable hours to
show the  premises to lenders,  contractors,  governmental  representatives,  or
prospective purchasers or tenants, to inspect the premises, or to make necessary
repairs to the Leased  Premises or to any  adjoining  space within the Building.
Entry by Lessor shall not entitle Lessee to any rent abatement.

         16.  ASSIGNMENT BY LESSOR.  Lessor shall have the right to transfer and
assign, in whole or in part, all of its right, title and interest in and to this
Lease,  the Building,  and the property  upon which the Building is located.  If
Lessor transfers its interest in the Lease,  Building, or property to any party,
and  simultaneously  leases the same back from that party, the transaction shall
not be treated as an assumption of Lessor's  obligations  under this Lease,  and
this Lease  shall  thereafter  be subject  and  subordinate  at all times to the
leaseback to Lessor.

         17. DEFAULT. The following events shall constitute events of default by
Lessee under this Lease:

                  a. If Lessee fails to pay any Base Rental or  additional  rent
         reserved  under  this  Lease  when due and shall not cure such  failure
         within ten (10) days after written notice thereof;

                  b. If Lessee  fails to comply  with any  term,  provision,  or
         covenant  of this  Lease,  other  than the  payment  of Base  Rental or
         additional  rent,  and shall not cure such failure  within  thirty (30)
         days after written notice thereof; provided, that if the default cannot
         reasonably be cured within a thirty (30) day period,  Lessee shall have
         a  reasonable  time to cure the default  before  Lessor  exercises  its
         rights to terminate  the Lease under the  following  section,  provided
         that Lessee has begun  affirmative  and reasonable  efforts to cure the
         default within the initial thirty (30) day period;

                  c. If Lessee become insolvent, transfers any property in fraud
         of  Lessee's  creditors,  or  assigns  its  assets  for the  benefit of
         creditors;

                  d. If Lessee files a Petition under any section of the Federal
         Bankruptcy Code, as amended, or under any similar law or statute of the
         United  States or any State  thereof;  or if  Lessee is  adjudicated  a
         debtor or insolvent in proceedings  filed against Lessee under any such
         laws or statutes; or

                  e. If any court  appoints  a Receiver  or  Trustee  for all or
         substantially all of Lessee's assets.

         18. RIGHTS AND REMEDIES.  Upon the  occurrence of any event of default,
Lessor shall have the option to pursue any one or more of the following remedies
after giving the appropriate  written notice, if any, to Lessee informing Lessee
of the  default  and  provided  that  Lessee  does not cure the default or begin
diligent efforts to cure the default as set forth above:

                  a. Lessor may forfeit and terminate this Lease. In such event,
         Lessee shall  immediately  surrender the Leased Premises to Lessor.  If
         Lessee  fails to do so,  Lessor  may,  without  prejudice  to any other
         remedy  available  to  Lessor,  enter upon and take  possession  of the
         Leased  Premises  and expel or  remove  Lessee  and any  other  parties
         occupying  the Leased  Premises or any part  thereof  and any  personal
         property or trade fixture located therein.  Lessee agrees to pay Lessor
         on demand  the  amount of all loss and  damages  suffered  by Lessor by
         reason of such  termination,  whether  caused by the inability to relet
         the premises on satisfactory terms or otherwise.

                  b.  Lessor  may enter upon and take  possession  of the Leased
         Premises without terminating this Lease and without relieving Lessee of
         Lessee's  obligations  to make all payments of Base Rental,  additional
         rent, or other sums owed hereunder.  In such event, Lessor may expel or
         remove Lessee or any person  occupying the Leased  Premises or any part
         thereof,  and any personal  property or trade fixtures located therein,
         and may  relet  the  Leased  Premises  as agent  for and in the name of
         Lessee,  at any rent  readily  obtainable,  and may receive the rent of
         said Leased Premises.  In such event, Lessee shall pay Lessor on demand
         any  deficiency  that may  arise by reason  of such  reletting  and the
         expenses of such reletting for the residue of the term of this Lease.

                  c.  Pursuit of any of the rights and remedies set forth in the
         preceding  paragraphs of this section shall not preclude pursuit of any
         other remedies  provided by law or equity,  or by this Lease. Nor shall
         pursuit of any remedy provided by this Lease constitute a forfeiture or
         waiver of any rent due to Lessor  hereunder or any damages  accruing to
         Lessor by reason of Lessee's default.

                  No waiver by Lessor of any  violation  or breach of any of the
         terms,  provisions  and  covenants  of this  Lease  shall be  deemed or
         construed  to  constitute  a waiver  of any other  covenants  contained
         herein.  Forbearance  by Lessor to enforce one or more of the  remedies
         herein  provided upon event of default shall not be deemed or construed
         to constitute a waiver of such default.

                  d. In every instance of default, Lessee shall bear the cost of
         Lessor's reasonable expenses, including attorney's fees and other legal
         expenses,  incurred in any effort to enforce  Lessor's right under this
         Lease, whether by negotiation, litigation or otherwise.

         19. LATE  CHARGE.  Lessee  acknowledges  that late  payment of sums due
under this Lease  shall  cause  Lessor to incur  administrative  costs and other
costs  not  contemplated  by this  Lease,  the  exact  amount  of which  will be
extremely difficult to ascertain.  Such costs include,  without limitation,  the
costs of processing any accounting charges, and late charges imposed upon Lessor
by the  terms  of any  existing  indebtedness  secured  by Deeds of Trust on the
Building.  Accordingly,  if any installment of Base Rental,  additional rent, or
any  other  sum due under  this  Lease  shall not be paid by Lessee by the tenth
(10th)  day after said  amount is due,  then  Lessee  shall pay to Lessor a late
charge equal to five percent  (5%) of the past due amount,  plus any  attorney's
fees  incurred by Lessor by reason of Lessee's  failure to pay the amounts  when
due. The parties  agree that such late charge  represents a fair and  reasonable
estimate  of the costs  that  Lessor  will  incur by reason of late  payment  by
Lessee.  Acceptance  of late charges by Lessor shall not  constitute a waiver of
Lessee's default in making late payment,  nor prevent Lessor from exercising any
other rights and remedies granted by this Lease.

         20.  CONDEMNATION.  If the whole or any part of the Leased  Premises is
taken for any public or any  quasi-public  use under any  statute or by right of
eminent  domain,  or by purchase under threat of  condemnation,  then this Lease
shall  automatically  terminate as of the date that title to the Leased Premises
is conveyed.

         If any part of the  Building  or the land upon  which the  Building  is
located,  is taken or sold  under  threat  of  condemnation,  but no part of the
Leased Premises are so conveyed,  then Lessor shall have the option to terminate
this Lease upon ninety (90) days notice to Lessee.  Otherwise,  this Lease shall
remain in effect without abatement of rent.

         In any event, all compensation  awarded or paid upon a total or partial
taking,  or a sale  under  threat of  condemnation,  shall  belong to and be the
property of Lessor;  provided,  however, that the Lessor shall pay to the Lessee
such  portion of the award  equal to the value of the  Lessee's  interest in the
Leased Premises.  In addition,  the Lessee shall have the right to prosecute any
claim directly against the condemning  authority in any condemnation  proceeding
for loss of business,  depreciation,  or damage to Lessee's property, or cost of
removal of Lessee's property; provided, however, that Lessee's claim shall in no
way diminish or otherwise adversely affect Lessor's award or purchase price.

         21. DAMAGE OR  DESTRUCTION.  If the Building or the Leased Premises are
totally destroyed,  or so damaged that rebuilding or repairs cannot be completed
within one hundred eighty (180) days from the date of damage,  whether by storm,
fire, water damage,  earthquake,  or other casualty, either party may thereafter
terminate this Lease by giving notice to the other.  Such  termination  shall be
effective as of the date of such destruction or damage,  the sums due under this
Lease shall be accounted for as of that date. If the Leased Premises are damaged
by any such casualty such that rebuilding or repairs can be completed within one
hundred  eighty (180) days,  rental shall abate in proportion to the area of the
Leased  Premises  which,  in  Lessor's  judgment,  cannot be used or occupied by
Lessee as a result of the casualty.  Lessor shall have one hundred  eighty (180)
days to  restore  the Leased  Premises  after the date of the  casualty  damage,
unless  prevented from doing so for reasons beyond  Lessor's  control,  in which
event the restoration period will be extended.  Notwithstanding anything in this
section to the contrary,  Lessee's  obligations under this Lease,  including the
obligation to pay rent,  shall not abate if damage or  destruction to the Leased
Premises  or  Building  results  from the  negligence  of  Lessee,  its  agents,
employees, licensees or invitees.

         22. CASUALTY INSURANCE.  Lessee shall maintain at its expense, fire and
extended coverage insurance on all of its personal property, including removable
trade  fixtures,  located  in the  Leased  Premises,  and on all  additions  and
improvements made by Lessee to the Leased Premises.  Lessee shall furnish Lessor
with  satisfactory  evidence  that Lessee has  obtained  the  required  casualty
insurance.

         23. LIABILITY  INSURANCE.  Lessee shall obtain and keep in force during
the term of this Lease, at Lessee's expense, policy or policies of comprehensive
general  liability  insurance with premiums  thereon fully paid on or before due
date, insuring Lessor and Lessee against liability arising out of the ownership,
use, occupancy,  or maintenance of the Leased Premises and all areas appurtenant
thereto.  The  policy  or  policies  shall be  issued  by an  insurance  company
satisfactory to Lessor, and shall afford minimum protection of not less than Two
Million Dollars  ($2,000,000) in respect of personal injury or death arising out
of any one occurrence, and of not less than Two Million Dollars ($2,000,000) for
property damage arising out of any one occurrence.  The policy or policies shall
have a  landlord's  protective  liability  endorsement  attached.  Lessee  shall
provide Lessor with satisfactory  evidence that Lessee has obtained the required
liability  insurance.  Lessee  will  increase  the  protection  afforded  by the
liability insurance at Lessor's reasonable request.

         24. INDEMNITY.  Lessee agrees on behalf of itself and any party holding
by, through, or under Lessee, to indemnify and hold harmless Lessor, its agents,
contractors, and employees in the following manner:

                  a.   Against  any default  under this Lease by Lessee,  or any
         party holding by,  through,  or under Lessee,  for any and all damages,
         costs,  claims,  or liabilities of any nature  whatsoever  sustained by
         Lessor or any party holding by, through,  or under Lessor,  as a result
         of such default or failure;

                  b.   Against   any  and  all  claims,   damages,   losses  and
         liabilities,  of any  nature  whatsoever,  and of any cause or  origin,
         attributable  in any manner to the  negligence  of Lessee,  its agents,
         contractors,  employees,  or licensees,  or to the use and occupancy of
         the Leased  Premises or Building  by Lessee,  its agents,  contractors,
         employees, licensees or invitees; and

                  c.  Against  any  and  all  damage  or  injury  to the  Leased
         Premises, to Lessee's own property, to Lessee, its agents, contractors,
         employees,  invitees, or licensees arising from any use or condition of
         the Leased Premises,  and from any act or failure to act by Lessee with
         respect thereto.

         25.  WAIVER OF  SUBROGATION.  Lessee and Lessor  each waive any and all
rights for  recovery  against  the other,  or against the  officers,  employees,
agents,  and  representatives  of the  other,  for loss or damage to  persons or
property,  which loss or damage is insured  against by any  insurance  policy in
force at the time of such  loss or  damage.  Lessee  shall  give  notice  to its
insurance  carrier or carriers that this waiver of  subrogation  is contained in
this Lease.  Lessee  shall not be required to bear the costs of  obtaining  from
Lessor's  insurer  a waiver  of any  rights of  recovery  by way of  subrogation
against Lessee. Notwithstanding this section, the waiver of subrogation provided
herein shall not be effective if its inclusion would cancel any insurance policy
maintained by either party.

         26.  REPAIRS.  Lessor  shall not be  required  to make any  repairs  or
improvements to the Leased  Premises,  except  structural  repairs  necessary to
safety and  tenantability,  unless  otherwise  agreed in writing.  Lessee  shall
report in writing to Lessor any defective condition in the Leased Premises known
to Lessee, and which condition is required,  in Lessee's opinion, to be repaired
by Lessor.

         27. QUIET  ENJOYMENT.  Lessor agrees that Lessee shall peacefully have,
hold, and enjoy the Leased Premises, subject to the other terms of this Lease.

         28. BROKER'S  COMMISSION.  The parties hereto  represent and warrant to
each other than there are no claims for brokerage  commissions  or finder's fees
in connection with the execution of this Lease, except as listed below, and that
each of the parties agrees to indemnify the other against,  and hold it harmless
from, all liabilities arising from any such claim by a person or entity claiming
through it, including attorney's fees.

         29. NOTICE. Any notice by either party to the other shall be valid only
if in writing, and shall be deemed to be duly given only if delivered personally
or sent by registered or certified mail, return receipt requested,  addressed to
Lessee at 5388 Hickory Hollow Parkway,  Antioch,  Tennessee,  37013-3128,  Attn:
General  Counsel  and to Lessor at  InSouth  Bank,  P.O.  Box 879,  Brownsville,
Tennessee  38012,  Attn:  Mr. Phil  Clinton,  or at such other address as either
party shall  designate by notice to the other.  Notice shall be deemed given, if
delivered  personally,  upon  delivery  thereof,  and if  mailed,  upon  mailing
thereof.

         30.  ACCEPTANCE  OF LEASE.  This Lease shall become a binding  contract
upon  execution  by Lessor at its  offices  after  receipt  of this  Lease  duly
executed by Lessee.

         31. ENTIRE AGREEMENT AND ENFORCEABILITY. This Lease contains the entire
agreement between Lessor and Lessee. No representations,  inducements, promises,
or agreements, or all or otherwise,  between Lessor and Lessee, and not embodied
herein, shall be of any force or effect. If any provision of this Lease shall be
unenforceable,  the remaining terms and provisions hereof shall not be affected,
and shall remain  enforceable.  If the  application  of any term or provision of
this  Lease to any  person or  circumstances  shall to any  extent  be  invalid,
unenforceable, or inappropriate,  such term or provision shall remain applicable
as to those persons or  circumstances  to which it shall be valid,  enforceable,
and appropriate.  Each provision of this Lease shall be valid and enforceable to
the fullest extent permitted by law.

         32.  COUNTERPARTS.  This  Lease  may  be  executed  in  any  number  of
counterparts,  each of which shall be deemed to be an original, and all of which
together shall comprise but a single instrument.

         33. RECORDATION.  This Lease shall not be recorded, but a Memorandum of
Lease executed on or as of the commencement  date of this Lease,  describing the
Leased  Premises,  the term of the Lease,  and  referring  to the Lease,  may be
recorded by either party,  and the other party agrees to execute such memorandum
of Lease.

         34.  ALTERATION.  This Lease may not be altered,  changed,  or amended,
except by instrument in writing,  of equal dignity herewith,  and signed by both
parties to this Lease.  No conduct or  statement  by Lessor  shall  constitute a
cancellation,  termination,  or  modification  of this Lease, or a waiver of any
provision hereof, unless evidenced by written instrument executed by Lessor.

         35. RIGHTS AND REMEDIES.  Lessor's rights and remedies under this Lease
are in addition to any rights and  remedies  available to Lessor by any statute,
agreement, or otherwise.

         36.  BINDING  EFFECT;  PRONOUNS.  This Lease shall be binding  upon and
inure to the benefit of Lessor, its successors and assigns, and shall be binding
upon and inure to the  benefit  of  Lessee,  its  successors,  and to the extent
assignment may be approved by Lessor hereunder,  Lessee's assigns.  The pronouns
of any gender shall  include the other  genders,  and either the singular or the
plural shall include the other, wherever appropriate.

         37.  TENNESSEE  CONTRACT.  This  Lease is  declared  to be a  Tennessee
contract,  and all of the terms hereof shall be construed  according to the laws
of the State of Tennessee.  The venue for any dispute  between the parties shall
be exclusively the courts found in Davidson County, Tennessee.

         38.  MARGINAL  HEADINGS.  The  marginal  headings in this Lease are for
convenience  only, and shall have no meaning or effect upon the  construction or
interpretation of any part of this Lease.

         39.  AUTHORIZATION.  Each individual  executing this Lease on behalf of
the  Lessor  and the  Lessee  represents  and  warrants  that he has  been  duly
authorized by the Lessor or the Lessee to do so.



<PAGE>


                                    EXECUTION

         The parties have executed this  Agreement as of the date and year first
above written.  By their execution of this Agreement,  the parties  represent to
one  another  that  they  have read  this  Agreement,  understand  its terms and
conditions and intend to be bound thereby.

LESSEE:                             LESSOR:

SHOP AT HOME, INC.                  INSOUTH BANK


By:                                 By:______________________________


Title:                              Title:_____________________________


<PAGE>



Exhibit 21 Subsidiaries of the Company

Name                            State of Incorporation or Organization

SAH Acquisition Corporation                 Tennessee
SAH Acquisition Corporation II              Tennessee
SAH-Northeast Corporation                   Tennessee
SAH-Boston License Corp.                    Tennessee
SAH-New York License Corp.                  Tennessee
SAH-Houston Corporation                     Tennessee
SAH-Houston License Corp.                   Tennessee
Partners-SATH, L.L.C.                       Tennessee
Collectors' Edge of Tennessee, Inc.         Tennessee


<TABLE> <S> <C>


<ARTICLE>                     5

<CIK>                         0000810029
<NAME>                        Shop at Home, Inc.
<MULTIPLIER>                                   1000
<CURRENCY>                                    US Dollars

<S>                             <C>
<PERIOD-TYPE>                  Year
<FISCAL-YEAR-END>                              JUN-30-1999
<PERIOD-START>                                 JUL-1-1998
<PERIOD-END>                                   JUN-30-1999
<EXCHANGE-RATE>                                1
<CASH>                                         12,499
<SECURITIES>                                   0
<RECEIVABLES>                                  9,512
<ALLOWANCES>                                   543
<INVENTORY>                                    7,234
<CURRENT-ASSETS>                               30,718
<PP&E>                                         38,594
<DEPRECIATION>                                 3,191
<TOTAL-ASSETS>                                 170,697
<CURRENT-LIABILITIES>                          48,364
<BONDS>                                        75,893
                          834
                                    0
<COMMON>                                       61
<OTHER-SE>                                     45,236
<TOTAL-LIABILITY-AND-EQUITY>                   170,697
<SALES>                                        151,966
<TOTAL-REVENUES>                               152,609
<CGS>                                          91,816
<TOTAL-COSTS>                                  57,416
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               561
<INTEREST-EXPENSE>                             8,964
<INCOME-PRETAX>                                (5,652)
<INCOME-TAX>                                   (2,348)
<INCOME-CONTINUING>                            (3,304)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (3,304)
<EPS-BASIC>                                  (0.14)
<EPS-DILUTED>                                  (0.14)




</TABLE>


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