SHOP AT HOME INC /TN/
10-Q, 1999-02-16
CATALOG & MAIL-ORDER HOUSES
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<PAGE>


                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549


                                    FORM 10-Q

              Quarterly Report Pursuant to Section 13 or 15 (d) of
                       the Securities Exchange Act of 1934


                  For the Quarter Ended Commission File Number
                           December 31, 1998 0-25596

                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)


                              TENNESSEE 62-1282758
                 (State or other jurisdiction of (IRS Employer
               incorporation or organization) Identification No.)


                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                         Nashville, Tennessee 37230-5249
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (615) 263-8000


Indicate by check mark whether the registrant (1)has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange Act of 1934
during the preceding 12 months (or for such shorter  period that the registrant
was  required  to file such  reports),  and (2) has been subject to such filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the issuer's  classes of
common stock as of the latest practicable date.

Common Stock $.0025 par value                          24,934,117         
         (Title of class)                         (Shares outstanding at
                                                     January 31, 1999)


<PAGE>



                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                      Index
              Three and Six Months Ended December 31, 1998 and 1997
- --------------------------------------------------------------------------





Part     I        FINANCIAL INFORMATION


         Item 1 - Financial Statements

         Condensed Consolidated Balance Sheets                       3

         Condensed Consolidated Statements of Operations             4

         Condensed Consolidated Statements of  Cash Flows            5-6

         Notes to Condensed Consolidated Financial Statements        7-9


         Item 2 - Management's Discussion And Analysis of
                    Financial Condition And Results of Operations    10-17


Part     II       OTHER INFORMATION                                  18

         Item 1 - Legal Proceedings

         Item 2 - Changes in Securities

         Item 3 - Defaults upon Senior Securities

         Item 4 - Submission of Matters to a Vote of Security Holders

         Item 6 - Exhibits and Reports on Form 8-K

                     Exhibit 27 - Financial Data Schedule (For SEC use only)









<PAGE>
<TABLE>


                                                   SHOP AT HOME, INC. AND SUBSIDIARIES
                                                  Condensed Consolidated Balance Sheets
                                                          (Thousands of Dollars)

- ------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                               December 31,                     June 30,
                                                                                   1998                           1998
                                                                           ---------------------           -------------------
<S>                                                                        <C>                             <C>   
                                                                               (Unaudited)                  
                                                                                                                      

Cash                                                                                    $11,097                       $21,224
Accounts receivable - net                                                                 8,299                         3,830
Inventories - net                                                                         5,536                         4,332
Prepaid expenses                                                                          1,630                           404
Deferred tax assets                                                                         990                           990
                                                                           ---------------------           -------------------
     Total current assets                                                                27,552                        30,780

Related party - note receivable, net of discounts of $112 and
   $160, respectively                                                                       674                           660
Property & equipment - net                                                               27,743                        20,557
FCC  and NFL Licenses - net                                                              83,665                        84,831
Goodwill, net                                                                             2,449                         2,532
Other assets                                                                              4,037                         4,410
                                                                           =====================           ===================
     Total assets                                                                      $146,120                      $143,770
                                                                           =====================           ===================

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable and accrued expenses                                                   $23,083                       $18,784
Current portion - capital leases and long term debt                                       -                               161
Deferred revenue                                                                             88                           267
                                                                           ---------------------           -------------------
     Total current liabilities                                                           23,171                        19,212
                                                                                          
Long-term debt                                                                           75,000                        75,254
Deferred income taxes                                                                     2,818                         3,551

Redeemable Preferred Stock:
   Redeemable at $10 per share
  $10 par value, 1,000,000 shares authorized,
   137,943 shares issued and outstanding at
   December 31, 1998 and June 30, 1998                                                    1,393                         1,393

Stockholders' equity:
Common stock - $.0025 par value,
  30,000,000 shares authorized, 23,434,117 and
  23,313,191 shares issued at
  December 31, 1998 and June 30, 1998, respectively                                          59                            58
Additional paid in capital                                                               48,912                        48,848
Accumulated deficit                                                                      (5,233)                       (4,546)
                                                                           =====================           ===================
     Total liabilities and stockholders' equity                                        $146,120                      $143,770
                                                                           =====================           ===================
</TABLE>
     
     The accompanying notes are an integral part of the unaudited condensed
                       consolidated financial statements.


<PAGE>
<TABLE>


                                                 SHOP AT HOME, INC. AND SUBSIDIARIES
                                         Condensed Consolidated Statements of Operations
                                                      (Thousands of Dollars)

- ------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                      Three Months Ended                         Six Months Ended
                                                         December 31,                              December 31,
                                             -------------------------------------    ----------------------------------------
                                                   1998               1997                   1998                 1997
                                             -----------------  ------------------    --------------------  ------------------
<S>                                          <C>                <C>                   <C>                   <C>    
                                               (Unaudited)         (Unaudited)            (Unaudited)

Net sales                                             $39,526             $23,065                 $73,344             $44,294
Operating expenses
     Cost of sales (excluding items           
        listed below)                                  23,082              12,897                  43,003              25,244
     Salaries and wages                                 2,814               1,663                   5,446               3,280
     Transponder and cable charges                      6,729               4,228                  12,611               8,082
     Other general and administrative
        expenses                                        3,985               2,429                   6,803               4,798
     Depreciation and amortization                      1,249                 393                   2,282                 780
     Non-recurring and move-related
        expenses                                          422                   -                     676                   -
                                             -----------------  ------------------    --------------------  ------------------
          Total operating expenses                     38,281              21,610                  70,821              42,184
                                             -----------------  ------------------    --------------------  ------------------

Operating income                                        1,245               1,455                   2,523               2,110

Other income                                                                   65                     574                 170
                                                          235
Interest expense                                       (2,201)               (171)                 (4,202)               (455)
                                             -----------------  ------------------    --------------------  ------------------
Income (loss) before income
        taxes                                            (721)              1,349                  (1,105)              1,825

Income tax expense (benefit)                             (279)                593                    (425)                702
                                             -----------------  ------------------    --------------------  ------------------

          Net income (loss)                             $(442)               $756                   $(680)             $1,123
                                             =================  ==================    ====================  ==================

Basic Earnings (Loss) Per Share                        $(0.02)               $.06                   $(.03)               $.10
                                             =================  ==================    ====================  ==================

Diluted Earnings (Loss) Per Share                      $(0.02)               $.05                   $(.03)               $.08
                                             =================  ==================    ====================  ==================
</TABLE>












     The accompanying notes are an integral part of the unaudited condensed
                       consolidated financial statements.

<PAGE>
<TABLE>

                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                            Condensed Consolidated Statements of Cash Flows
                                              Six Months Ended December 31, 1998 and 1997
                                                          (Thousands of Dollars)

- ----------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                                     1998                       1997
                                                                               ------------------         ------------------
                                                                                  (Unaudited)
<S>                                                                            <C>                        <C>   
CASH FLOW FROM OPERATING ACTIVITIES:

   Net income (loss)                                                                     $ (680)                    $ 1,123
   Non-cash expenses included in net income (loss):
     Depreciation and amortization                                                         2,282                        780
     Deferred income taxes                                                                   590                        633
     Deferred interest expense                                                               (16)                         -
     Provision for bad debts                                                                   -                        231
   Changes in current and non-current items
     Accounts receivable                                                                  (4,475)                    (3,073)
     Inventories                                                                          (1,204)                    (1,012)
     Prepaid expenses and other assets                                                    (1,373)                      (204)
     Accounts payable and accrued expenses                                                 2,970                        145
     Deferred revenue                                                                       (179)                       (41)
                                                                               ------------------
                                                                                                          ------------------
       Net cash used in operations                                                        (2,085)                    (1,418)
                                                                               ------------------         ------------------

CASH FLOWS FROM INVESTING ACTIVITIES:

   Note receivable-related party                                                               2                       (800)
   Purchase of property, plant and equipment                                              (7,513)                      (488)
   Other assets                                                                                -                       (385)
   Payment of deposit on proposed acquisition                                                  -                     (3,964)
   Purchase of license                                                                      (140)                         -
                                                                               ------------------
                                                                                                          ------------------
     Net cash used in by investing activities                                             (7,651)                    (5,637)
                                                                               ------------------         ------------------

CASH FLOWS FROM FINANCING ACTIVITIES:

   Exercise of stock options and warrants                                                    227                        620
   Purchase and retirement of common stock                                                  (203)                         -
   Additional long-term debt                                                                   -                      3,000
   Repayment of long-term debt and capital leases                                           (415)                    (1,110)
                                                                               ------------------         ------------------
                                                                               
     Net cash (used in) generated by financing activities                                  (391)                      2,510
                                                                               ------------------         ------------------
NET DECREASE IN CASH                                                                     (10,127)                    (4,545)

   Cash beginning of period                                                               21,224                      5,077
                                                                               ------------------         ------------------
   Cash end of period                                                                    $11,097                       $532
                                                                               ==================         ==================
</TABLE>

     The accompanying notes are an integral part of the unaudited condensed
                       consolidated financial statements.


<PAGE>
<TABLE>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                     Condensed Consolidated Statements of Cash Flows (Continued)
                                             Six Months Ended December 31, 1998 and 1997
                                                          (Thousands of Dollars)

- --------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                            1998                                1997
                                                                  --------------------------          --------------------------
                                                                         (Unaudited)
<S>                                                              <C>                                  <C>    
SCHEDULE OF NONCASH FINANCING ACTIVITIES

Stock issued for loan guarantee                                               $          40                        $          -
                                                                  ==========================          ==========================


Assets acquired through capital lease                                         $           -                        $        149
                                                                  ==========================          ==========================


Conversion of note payable into shares of common stock                        $           -                        $      1,191
                                                                  ==========================          ==========================

</TABLE>


































     The accompanying notes are an integral part of the unaudited condensed
                       consolidated financial statements.


<PAGE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
              Notes to Condensed Consolidated Financial Statements
                          December 31, 1998 (Unaudited)



NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

All dollar values in tables and the financial statements have been expressed in
thousands (000s) except for per share data. The financial information  included
herein is  unaudited  for the quarter and six months ended  December  31, 1998:
however,  such information  reflects all adjustments (consisting only of normal
recurring adjustments) which are, in the opinion of management, necessary for a
fair  presentation  of  financial  condition  and results of operations  of the
interim periods.  The condensed consolidated  balance sheet data for the fiscal
year  ended June 30, 1998  was  derived  from audited financial statements, but 
does  not  include  all  disclosures required by generally  accepted accounting
principles.

The accounting  policies followed by the Company are set forth in the Company's
financial  statements in the Shop At  Home, Inc. and Subsidiaries Annual Report 
on Form 10-K/A for the fiscal year ended June 30, 1998.

Certain  amounts  in  the  prior  periods'  condensed  consolidated   financial
statements have been  reclassified  for  comparative purposes to conform to the
current year presentation.

NOTE 2 - INVENTORY

The  components  of  inventory  at December  31,  1998 and June 30, 1998 are as
follows:

                              December 31, 1998              June 30, 1998 
                            --------------------         -------------------
                                         (Thousands of Dollars)

Work in process                       $     643                   $     152
Finished goods                            4,966                       4,201
                            --------------------         -------------------
                                          5,609                       4,353
Allowance                                   (73)                        (21)
                            --------------------         -------------------

Total                                    $5,536                  $    4,332
                            ====================         ===================


NOTE 3 - STOCK TRANSACTION

The  Company's  Board  of  Directors authorized management to repurchase in the 
open market, at its discretion, up to 2 million shares  of the Company's common 
stock.  Shares purchased under this program will be  retired in accordance with
the  terms  of  the Indenture.  By the end of  December  1998,  the Company had 
repurchased a total of 90,300 shares at a cost of $203,175.

NOTE 4 - NET EARNINGS/(LOSS) PER SHARE

Basic  earnings  per  share is  computed  by  dividing net income (loss) by the 
weighted average number of shares of common stock outstanding. Diluted earnings
per share is computed by dividing the net income by the weighted average number
of shares of common stock and assumed conversions  of dilutive  securities  and 
potential  common  shares  outstanding  during the respective periods. Dilutive 
securities are represented by options,  warrants,  redeemable  preferred  stock
and convertible debt  outstanding and are included in the computation  only for
periods in which net income was generated.

The following table sets forth for the periods indicated the calculation of net
earnings (loss) per share:
<TABLE>
<CAPTION>

                                                              Three Months Ended                    Six Months Ended
                                                                 December 31,                         December 31,
                                                            1998               1997              1998              1997
                                                      -----------------  -----------------  ----------------  ----------------
<S>                                                  <C>                 <C>                <C>               <C>    
Numerator:
     Net income (loss)                                       $   (442)            $   756         $   (680)          $  1,123
     Preferred stock dividends                                                                                 
                                                                   (3)                (3)              (13)              (11)
                                                      -----------------  -----------------  ----------------  ----------------
     Numerator for basic earnings per share-
          income (loss) available to common
          stockholders                                                                                         
                                                                 (445)                753             (693)             1,112
     Effect of dilutive securities:
          Preferred stock dividends                                                                            
                                                                     3                  3                13                11
          Interest on convertible debt                                                                         
                                                                     -                 12                 -                50
                                                      -----------------  -----------------  ----------------  ----------------
Numerator for diluted earnings per share-
          income (loss) available to common
          stockholders after assumed conversions             $   (442)            $   768         $   (680)          $  1,173
                                                      =================  =================  ================  ================

Denominator:
     Denominator for basic earnings per share-
          weighted-average shares                           23,435,115         11,640,756        23,366,315        11,283,237
                                                      -----------------  -----------------  ----------------  ----------------
     Effect of dilutive securities:
     a)  Stock options and warrants                                             3,164,695                           3,080,113
                                                                     -                                    -
     b)  Convertible preferred stock                                              137,943                      
                                                                     -                                    -           137,943
     c)  Convertible debt                                                                                      
                                                                     -                  -                 -           237,513
                                                      -----------------  -----------------  ----------------  ----------------
     Dilutive potential common shares                                           3,302,638                           3,455,569
                                                                     -                                    -
                                                      -----------------  -----------------  ----------------  ----------------
Denominator for diluted earnings per share
          adjusted weighted-average shares and
          assumed conversions                               23,435,115         14,943,394        23,366,315        14,738,806
                                                      =================  =================  ================  ================

Basic earnings per share                                    $   (0.02)           $   0.06         $  (0.03)          $   0.10
                                                      =================  =================  ================  ================
Diluted earnings per share                                  $   (0.02)           $   0.05         $  (0.03)          $   0.08
                                                      =================  =================  ================  ================
</TABLE>

Although  these amounts are excluded from the computation in loss years because
their inclusion would be  anti-dilutive, they are shown here for  informational
and comparative purposes only.
<TABLE>
<S>                                                  <C>                 <C>                <C>               <C>    
     a)  Employee stock options and warrants                 3,175,266                            2,968,658
     b)  Convertible preferred stock                           137,943                              137,943
     c)  Convertible debt                                           -                                   -
</TABLE>

                                                                              
NOTE 5- MANAGEMENT STOCK OPTIONS OUTSTANDING

At December 31,  1998,  options to purchase  up to  2,052,000  shares of common
stock, including 155,000 shares issued to outside directors,  at prices ranging
from $1.00 to $6.97 per share  were outstanding  to  employees  and  members of
management.  Options  vest  annually  over  a  period  of up to five years. The 
options  expire  the  earlier of 5 years  from date of vesting or 30 days after 
termination of employment.

NOTE 6- SUBSEQUENT EVENTS - CONTINGENCIES AND COMMITMENTS

Upon the  acquisition of WMFP by a subsidiary of the Company in February  1995,
management  concluded that  the  Company  did not have  nexus  in the  State of
Massachusetts for sales and use tax  purposes.  To support this  position,  the
Company  requested  a ruling from the State  Department  of Revenue  (DOR).  In
January 1999, the DOR ruled that the Company  did  have nexus and was obligated 
to collect and  remit the use tax on all sales to  Massachusetts customers.  As
a result,  the Company  remitted  approximately $1.4 million which included tax
collected and recorded on the books as of December 31, 1998 of $1.2 million and
accrued interest of $191.

There  is a  possibility that the Department of Revenue could impose a penalty.
If  a  penalty  is  imposed,  the  Company  intends to pay it under protest and 
challenge  the  ruling  in  its  entirely.  No  amount  has  been accrued for a
potential penalty as of December 31, 1998.

In February 1999, the Company entered into an agreement with Oracle Corporation
and   intends   to   do   the   same  with  iXL,  Inc. to launch a new website, 
"Collectibles.com". The total project will approximate a $10,000,000 investment 
consisting of both hardware and  software  replacement.

<PAGE>


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS

The following  analysis of the financial condition and results of operations of
the Company is qualified in its entirety by the more detailed  information  and
financial  data,  including  the  Consolidated  Financial Statements  and Notes
thereto included elsewhere herein.

General

The Company, founded in 1986, is a nationally  televised home shopping retailer
offering   high-quality   merchandise,  at  prices competitive with traditional 
retailers  and catalog companies, as well as unique merchandise and memorabilia 
that may be unavailable  or  have  limited  availability elsewhere. The Company 
derives  revenues  primarily  from  the  sale  of merchandise  marketed through 
its  home  shopping  programming  carried  by television  stations owned by the 
Company,  by  television  stations  with  whom  the  Company  has  entered into 
agreements to purchase  broadcast  time, by  the  carriage  of those television 
broadcasts on cable television systems under the "must-carry" or retransmission 
consent provisions of federal law, by the direct carriage on  cable  television
systems  under  agreements  with  cable  system  operators  and  by  the direct 
reception  of  the  Company  satellite   transmission  by  individuals  who own 
satellite  downlink  equipment.  Beginning  in 1997, another source of revenues 
had been the Company's wholly-owned  subsidiary, Collector's Edge of Tennessee,
Inc.,  ("Collector's Edge").  Collector's  Edge  is  engaged in the business of 
wholesale sales of sports  trading  cards  under license with National Football 
League   Properties,   Inc.,  and  National  Football  Players,   Incorporated. 
Collector's  Edge was  organized in February, 1997 and  acquired  the assets of
an   existing   company  that  had  been  engaged  in  the  same  business  for 
approximately four years. The Company also receives some revenues from the sale 
of  broadcast  time  on  its  owned  television  stations  for the broadcast of 
infomercials.

As of December 31, 1998, the Company's programming was viewable during all or a
part  of each  day by  approximately  65  million cable  households,  of  which
approximately   7.0  million  cable   households  receive  the  programming  on
essentially a full-time basis (20 or more hours per day) and the remaining 58.2
million  cable  households  receive  it  on  a part-time  basis. Households may 
be counted more  than  once if they receive signals from multiple sources, i.e. 
cable and broadcast in the same market. In order to measure its performance  in
a manner  that  reflects  both the growth of the  Company and the nature of its 
access to  part-time  cable  households,  the  Company  uses a cable  household
full-time equivalent method to measure  the reach  of the Company's programming 
which  accounts  for  both  the  quantity  and quality of time available to the 
Company.  To derive this full-time  equivalent cable household base ("FTE Cable 
Household"), the Company has developed a methodology to assign a relative value 
of each daypart to  the  Company's  overall  sales, which is based on  sales in 
markets  where the  programming is  carried on a  full-time basis. Each daypart 
has a value based on historical sales.  The  Company  believes  that changes in 
the number of FTE Cable Households provide a  consistent measure of  the growth 
of the Company and applies this  methodology  to  all  affiliates. Accordingly,
the Company uses the revenue per average  FTE  Cable Household as a measure  of
pricing  new  affiliat  contracts  and  estimating  their  anticipated  revenue 
performance.

The Company owns and operates five UHF  television  stations located in the San
Francisco,  Boston,  Houston,  Cleveland and Raleigh markets, four of which are
among the top 13 television markets in the United States.

Principal  elements in the Company's cost structure are (i) cost of goods sold,
(ii)  transponder and cable costs, and (iii) salaries and wages.  The Company's
cost of goods sold is a direct result of both the product mix and the Company's
ability to negotiate more favorable  prices from its vendors.  Transponder  and
cable  costs  include  expenses related  to  carriage  under   affiliation  and
transponder  agreements.  Carriage costs have increased on an absolute basis in
recent years. The Company's increased carriage costs are primarily attributable
to the  initiation  of the  Company's  programming  in new  markets. FTE  Cable
Households have grown from 10.4  million  at December 31, 1997, to 16.9 million 
at  December 31, 1998.  The  Company  expects  this trend  will continue as the 
Company  enters  new  markets  and expands the number of hours in its part-time 
markets.

Overview of Results of Operations

The  following  table sets  forth  for the  periods  indicated  the  percentage
relationship  to net sales of certain items included in the Company's Condensed
Consolidated Statements of Operations:
<TABLE>
<CAPTION>

                                      Three Months Ended December 31,            Six Months Ended December 31,
                                            1998                  1997                1998                 1997
                                      ------------------   -------------------   ----------------   -------------------
<S>                                  <C>                  <C>                   <C>                 <C>    
Net sales                                         100.0 %               100.0 %            100.0 %               100.0 %

Cost of sales (excluding items                                                                       
     listed below)                                 58.4                  55.9               58.6                  57.0
Salaries & wages                                                                                     
                                                    7.1                   7.2                7.4                   7.4
Transponder & cable                                                                                  
                                                   17.0                  18.3               17.2                  18.2
Other general operating and
     administrative expense                                                                          
                                                   10.1                  10.5                9.3                  10.8
Depreciation & amortization                                                                          
                                                    3.2                   1.7                3.1                   1.8
Non-recurring and move-related
     expenses                                                                                                      -
                                                    1.1                    -                  .9
Total operating expenses                           96.8                  93.7               96.5                  95.2

Other income                                                                                         
                                                     .6                    .3                 .8                    .4
Interest expense                                                                                     
                                                  (5.6)                  (.7)              (5.7)                 (1.0)

Net income (loss) before income
     taxes                                                                                           
                                                  (1.8)                   5.8              (1.5)                   4.1
Income tax expense (benefit)                       (.7)                                     (.6)     
                                                                          2.5                                      1.6

Net income (loss)                                 (1.1)                   3.3               (.9)     
                                                                                                               2.5
</TABLE>

Three months ended December 31, 1998 vs. three months ended December 31, 1997

         Revenues.  The Company's revenues for the quarter  ended  December 31,
1998,  were $39.5 million,  an increase of 71.4% from revenues of $23.1 million
for the  same quarter  in 1997.  The  core  business  of the  shopping  network
accounted  for 95.3% of  revenues  on an  average  of 16.7  million  FTE  Cable
Households  in  the  quarter  ended December 31, 1998 compared to an average of 
10.0  million  FTE Cable  Households  in  the  1997 quarter, representing a 67% 
increase  in  FTEs.  The  remaining  4.7%  of  1998  revenues   resulted   from 
approximately  $1.9  million  in  sales  from  Collector's Edge, as compared to 
$1.6 million in sales for the same quarter in 1997.

In addition, the 1997 period includes $309, or 1.3%  representing brokered time 
sold  in  1997  only. Included  in  net  sales in 1998, was infomercial income, 
generated   by   the  Company's   television   stations  in  Boston,   Houston, 
Cleveland,  San Francisco  and  Raleigh-Durham  of $369 compared to $293 in the 
comparable  1997 quarter representing a 25.9% increase.

         Cost  of  Sales.  Cost of  sales,  represents the  purchase  price  of
merchandise and inbound  freight. For the three month period ended December 31,
1998,  the cost of sales  increased to 58.4% from 55.9% in the comparable  1997
period.  This  increase  is mainly  attributable  to higher product costs which 
were  not  reflected in higher selling prices, primarily in sports, plush toys, 
electronics  and  coins   sales   categories   which   collectively   represent
approximately  77%  of  sales  for  the  three  months  ended December 31, 1998 
compared to 62% of sales for the 1997 period.

         Salaries and Wages.  Salaries and wages for the quarter ended December
31, 1998,  were $2.8 million,  an increase of 69.2% compared to the  comparable
1997  quarter.  Salaries  and  wages  as  a percent of sales, however, remained 
stable at 7.1% (1998) compared to 7.2% (1997).

         Transponder  and Cable.  Transponder  and cable  costs for the quarter
ended December 31, 1998 were $6.7 million, an increase of $2.5 million or 59.1%
compared  to the  comparable  1997  quarter. During the same  period  full-time
equivalent  households  grew 65.7%. Carriage costs decreased as a percentage of
sales  from  18.3%  to 17.0%. This  reflects  management's  efforts  to  reduce 
carriage  costs  by  either dropping or renegotiating  contracts where carriage 
costs  exceed  targets.  Carriage costs as a percentage of sales initially tend 
to  be  higher  in periods during which the Company enters a new market. Due to 
the  fixed  nature  of  this  expense,  however,  the ratio of expense to sales 
usually  decreases as the viewing  audience  grows and related sales  increase. 
As a market  matures, if carriage costs do not migrate  down toward the target,
management  attempts  to  renegotiate  the  carriage  contract  and  may exit a 
market if acceptable  margins cannot be obtained.

         Other General  Operating and Administrative  Expenses.  Other general,
operating and  administrative  expenses for the quarter ended December 31, 1998
were  $4.0  million,  an  increase  of $1.6  million  or 64.1% compared  to the
comparable 1997 quarter. This increase is primarily attributable to an increase
in  credit  card fees and telephone costs related to the increase in sales, and
to  increases  in  utilities,  rent  and miscellaneous expenses. With the sales 
increase of over  71%,  this  expense  category,  which  is  largely  comprised
of fixed expenses,  expressed as a percentage  of sales,  decreased to 10.1% in
1998 from 10.5% in 1997.

         Depreciation and Amortization.  Depreciation  and amortization for the 
quarter  ended  December 31, 1998  were $1.2  million,  an  increase of $856 or 
217.8% compared to  the comparable 1997 quarter.  The major  components of this 
increase  are,  $537  associated  with  the  amortization  of license costs and 
depreciation for the three  television  stations  acquired in March  1998,  and
$198  additional depreciation on the Company's new facility in Nashville.

         Non-Recurring   and   Move-Related   Expenses.    Non-recurring    and 
move-related  expenses  were $422  in  the quarter  ended  December  31,  1998. 
These  expenses primarily relate to  employee  relocation,  rental of temporary 
facilities,  the Company's grand opening and stay  bonuses associated with  the 
Company's  relocation to Nashville and one-time additional charges from a cable
affiliate.

         Interest. Interest expense for the quarter ended December 31, 1998 was
$2.2 million, an increase of $2.0 million or 1187.1% compared to the comparable
1997 quarter. This increase  reflects the impact of the issuance of $75 million
11% Senior Secured  Notes due 2005,  which the Company  successfully  issued in
March 1998.

         Other  Income.  Other income increased  to $235 for the quarter  ended
December 31, 1998, from $65 for the same period in 1997, representing  a 261.5%
increase.  This was primarily due to interest  income on the investment of cash
balances.

         Income Tax (Benefit)  Expense.  The income tax benefit for the quarter
ended December 31, 1998,  was ($279), compared to income tax expense of $593 in
the comparable 1997 quarter. For the quarters ended December 31, 1998 and 1997,
income tax (benefit)/expense represents an effective tax rate of 38%.

         Net Income (Loss). As a result of the above revenues and expenses, the
Company generated a net loss of ($442) for the quarter ended December 31, 1998,
compared to net income of $756 for the comparable 1997 quarter.

Six months ended December 31, 1998 vs. six months ended December 31, 1997.

         Net Sales.  The Company's net sales for the six months ended  December
31,  1998,  were $73.3  million, an  increase  of 65.5% from net sales of $44.3
million for the six months ended  December 31, 1997.  The core  business of the
shopping  network  accounted for 93.0% of net sales based on an average of 16.2
million FTE Cable Households in the six months ended December 31, 1998 compared
to  an  average of 9.2 million FTE Cable Households in the same period in 1997. 
In the six months  ended  December 31, 1998,  the Company  generated  sales per
FTE Cable Household  of  approximately  $8.33 compared with approximately $8.68 
per FTE Cable Household for the same period of the prior year. The major reason 
for the decrease in sales per  household is due to the  addition  of an average 
of 6.6 million  FTEs during the six months ended  December 1998 compared to the 
same period in 1997, representing a 65.7% increase. These additional households 
have  not  yet  reached  their full sales potential as mature  households.  The 
remaining 7.0% of 1998 net sales  resulted from  approximately  $3.0 million in 
sales from Collector's Edge.

         Also  included in net sales was infomercial  income,  generated by its
broadcast  operations  in  Boston,   Houston,  Cleveland,   San  Francisco  and
Raleigh-Durham,  of $673  compared to $564 in the  comparable  1997  six  month
period, representing a 19.3% increase. The Company also sold approximately $309
of  broadcast  time  to certain vendors during the 1997 period. It did not 
continue this practice in the 1998 period.

         Cost  of  Sales.  Cost of  sales,  represents  the  purchase  price of
merchandise  and inbound  freight.  For the six month period ended December 31,
1998,  the cost of sales  increased  to 58.4%  from 57% in the  comparable 1997
period.  This  increase  is  mainly  attributable to higher product costs which 
were  not  reflected in higher selling prices, primarily in sports, plush toys, 
electronics   and  coins   sales   categories   which   collectively  represent
approximately 78% of sales for the six months ended  December 31, 1998 compared
to 62% of sales for the 1997 period.

         Salaries  and  Wages.  Salaries  and  wages for the six  months  ended
December 31, 1998,  were $5.4 million, an increase of 66.0% compared to the six
months  ended  December  31,  1997.  Salaries and wages as a percent  of sales,
remained  at  7.4%  in both  years  reflecting the  addition  of new  personnel
commensurate with the increase in sales.

         Transponder  and Cable. Transponder and cable costs for the six months
ended  December 31, 1998  were  $12.6  million,  an increase of $4.5 million or 
56.0%  compared  to  the  six  months  ended December 31, 1997.  Carriage costs 
decreased  as a percentage  of sales to 17.2% from 18.2%.  Carriage  costs as a 
percentage  of  sales  initially  tend to be higher in periods during which the 
Company enters a new market and/or adds a significant number of new households. 
Due  to  the  fixed nature of  this expense,  however, its relationship usually 
decreases as revenues develop and the audience matures.  The Company's ultimate 
goal is for carriage costs to stabilize in mature markets at approximately  15% 
of revenues.  As  a  market matures,  if carriage costs do not move down toward 
the target, management generally attempts to renegotiate the carriage contract. 
Towards the  end of  the 1998 period,  the Company  replaced some of its higher 
cost coverage with lower, more cost effective coverage.

         Other General Operating and  Administrative  Expenses.  Other general,
operating  and  administrative  expenses for  the six months ended December 31, 
1998  were  $6.8  million,  an  increase of $2.0  million or 41.8%  compared to 
the  six  months  ended   December  31, 1997.   This   constituted  a  decrease 
expressed  as  a  percentage of sales to 9.3% in 1998 from 10.8% in 1997 and is 
attributable  to a number of factors,  including legal and consulting expenses, 
operating supplies and advertising.

         Depreciation and  Amortization.  Depreciation and amortization for the
six months  ended  December  31, 1998,  was $2.3  million,  an increase of $1.5
million or 192.7%  compared to the six months ended  December 31, 1997,  and is
comprised  of the  $1  million  of  additional license  cost  amortization  and
depreciation  for the three new television  stations acquired in March 1998 and
$92 of additional depreciation of the Company's new facility in Nashville.

         Non-Recurring and Move-Related Expenses.Non-recurring and move-related
expenses were $676 in the six months ended  December 31, 1998.  These  expenses
primarily relate to employee relocation,  rental of temporary  facilities,  the
Company's  grand  opening and  stay  bonuses   associated  with  the  Company's
relocation to Nashville and one-time additional charges from a cable affiliate.

        Interest.  Interest  expense for the six months ended December 31, 1998
was $4.2  million,  an  increase of $3.7 million or 823.5%  compared to the six
months  ended  December 31, 1997.  The  increase  reflects  the  impact  of the 
issuance of  $75 million  11%  Senior Secured Notes due 2005, which the Company 
successfully issued in March 1998.

         Income Tax  (Benefit) Expense.  Income tax  benefit for the six months
ended December 31, 1998 was ($425) compared to an income tax expense of $702 in
the six months ended December 31, 1997. Income taxes (benefit)/expense  and are
provided at 38%.

         Net (Loss)/Income. As a result of the above revenues and expenses, the
Company generated a net loss of ($680) for the six months  ended  December  31,
1998, compared to net income of $1.1 million for the six months ended  December
31, 1997.

 LIQUIDITY AND CAPITAL RESOURCES

The  Company's  historical  capital  sources  have  included  an initial public
offering of Common  Stock,  proceeds  from the private and public placement  of
Common  Stock,  proceeds  from the exercise of  warrants, bank lines of credit,
public  placement of debt, funds from operations and long-term debt incurred in
connection with acquisitions.

As of December 31, 1998,  the Company had total current assets of $27.6 million
and total  current  liabilities  of $23.2 million for  working  capital of $4.4
million.   The  Company's   positive  working  capital  position  is  primarily
attributable to the infusion of excess cash from the public offering  completed
in March 1998, which will continue to be used to fund capital  expenditures and
general working capital requirements.

During the six months ended December 1998, the Company used approximately  $4.5
million to fund accounts  receivable,  approximately $1.2 million for inventory
and  increased  prepaid  items, approximately  $1.4 million  relating to future
sports promotions.  These expenditures were offset in part by almost $3 million
in additional payables. In addition,  the Company incurred capital expenditures
of  approximately $7.5 million and repayment of capital  leases of $.4 million.
These  expenditures included upgrades to the equipment at the San Francisco and
Raleigh  stations to increase the power and quality of these broadcast signals;
acquisition,  renovation  and  equipping of its new  Nashville  facilities; and
normal recurring capital  expenditures.  These capital expenditures were funded
from the proceeds of the public stock and public notes offerings.

The Company acquired three broadcast television  stations:  KCNS located in San
Francisco,  California,  WRAY located  in the  Raleigh-Durham,  North  Carolina
market,   and  WOAC  in  the Cleveland,   Ohio  market,   in  March  1998  (the
"Acquisition"). The Company expects that the notes offering and the Acquisition
and the resulting discontinuation  of existing time brokerage  agreements  with
KCNS, WRAY and WOAC has and will continue to impact  the  results of operations 
as follows:  (i) costs of carriage will decrease due to  the termination of the 
time brokerage  agreements,  (ii)  costs  related  to  station  operations will 
increase, (iii) depreciation and amortization will  significantly increase as a 
result of the  Acquisition,  (iv) interest expense will increase as a result of 
the notes offering, (v) infomercial income may increase, and (vi) net  revenues 
will increase as a  result of additional  households  resulting  from the newly 
acquired stations.  Notwithstanding  the increase in interest expense resulting 
from the notes offering,  the Company believes that funds necessary to meet the 
Company's capital  requirements  for the  foreseeable future will be  available 
from the proceeds of the stock and notes offering, funds from operations (after 
giving  effect  of  the  items listed in (i) through (vi) above) and additional 
financing, if necessary or desirable.  The Indenture associated  with the notes 
offering   will  permit   the  Company,  subject  to  satisfaction  of  certain
conditions,  to incur indebtedness which  may be used for future capital  needs 
of the  Company, including the acquisition of additional  broadcast  properties 
subject  to satisfaction of certain conditions.

Upon the acquisition  of WMFP by a subsidiary of the Company in February  1995,
management concluded  that  the  Company  did not have  nexus  in the  State of
Massachusetts for sales and use tax  purposes.  To firm up this  position,  the
Company requested  a ruling  from the State  Department  of Revenue  (DOR).  In
January 1999, the DOR ruled that the Company did have nexus  and  was obligated
to collect and remit the use tax on all sales to Massachusetts customers.  As a
result,  the Company  remitted  approximately  $1.4 million  which included tax
collected and recorded on the books as of December 31, 1998 of $1.2 million and
accrued interest of $191.

There  is a  possibility that the Department of Revenue could impose a penalty.
If  a  penalty  is  imposed,  the  Company  intends to pay it under protest and 
challenge  the  ruling  in  its  entirely.  No  amount  has  been accrued for a
potential penalty as of December 31, 1998.

Year 2000

The  Company  will achieve  compliance through systems replacement and believes 
existing  capital  budgets are adequate for any remaining hardware and software 
replacements.

The Company is  supported by redundant  IBM  RS6000s, each of which  interfaces
directly with our Year 2000 (Y2K) compliant backup disk system. The new version 
of the AIX operating  system is also  compliant.  The  Company's  relocation to 
Nashville, Tennessee, helped compliance efforts by requiring the replacement of 
key network equipment.  Since the move, the Company upgraded  approximately 90% 
of its LAN application servers  and  computer  systems to compliant  Windows NT 
systems.  Additionally,  the PBX, voice response  system and Aspect  Callcenter 
software  and  server  were  all  upgraded  and  are compliant. There are still 
outstanding  Y2K issues with the WWW web server and a software program utilized 
by Human Resources.

The  Company  has  established  a Year 2000  committee  and part of their focus 
will  be  on  businesses  external to Shop At Home and  on systems  and service 
suppliers  which are electronically linked to the Company's business units. The 
Company  has provided many major vendors with an EDI software  package which is 
Y2K  compliant  and the Company is not presently aware of any material problems 
in the Year 2000 compliance  plans of its  major vendors or service  providers; 
however, the Company is in the process of further discovery and analysis of its 
vendors and other possible non-compliant suppliers.


Shop at Home has spent approximately $1.6 million on  new computer hardware and 
systems to date. Shop at Home is replacing most of the primary computer systems 
as part of Y2K compliance and to build the infrastructure necessary for growth. 
The  total  cost  of  system  replacements  (both  hardware  and software) will
approximate  $10,000,000  (in  addition  to  what  has already been spent). The 
source of funding will be from operations and equity funding.  

To implement the conversion, the Company entered into an agreement  with Oracle 
Corporation  and  intends to do the same with iXL,  Inc.  The Oracle conversion 
will  provide  a  Y2K  compliant  integrated  solution for all of the Company's 
business  processes. It  is  anticipated  that  implementation,  including  Y2K 
compliance,  will  be  operational  by  summer 1999. In  addition, the  Company 
believes these expenditures  and  the dramatic  changes  they  will bring to be
necessary  to  support  its future growth,  its  new  website, Collectibles.com 
and other business objectives.

The following is the time table for Shop At Home's Year 2000 compliance effort:

February 15, 1999 - Mailings to external suppliers scheduled to go out.
March 15, 1999 - All internal  (hardware and  software) and external (supplier)
factors identified.
June 1, 1999 - Internal problems  addressed and corrected and questionnaires to
     external suppliers evaluated. Begin testing internal systems.
July 1, 1999 - Continue testing internal systems.  Begin contingency planning.
August 1, 1999 - Complete contingency planning. Begin contingency testing.
August 15, 1999 - Internal Oracle implementation with new hardware and software
complete.
September 1, 1999 - Continue contingency testing.
October 1, 1999 - Complete all evaluation and testing.  Review all portions of 
Y2K documentation.

The  "worst case"  scenario would be for the Company's critical vendors to have 
Y2000 problems.  Such vendors  would  be Bank card processors (Company believes 
there are several providers  for  these service as alternatives), long distance 
telephone  service  providers (similarly, in addition to the two providers used 
by   the   Company  currently,  the  Company  believes  there  are  alternative 
providers),  or  our satellite transponder provider (the contractor is bound to 
provide this service, if there were no alternative  then our signal would cease 
to be transmitted across the country).  We  are contacting these vendors to get 
their  assurance  that  they  are Y2000 compliant.  Shop  at Home's contingency 
plans include seeking alternatives to vendors that are not compliant.  Efforts,
if necessary, will be made to find replacement sources of all primary servicers 
that cannot  provide  adequate assurance of compliance.  

Despite the concern surrounding discussions  of Year 2000, the Company does not 
anticipate  major  interruptions. The  development and testing of a contingency 
plan  will  help  to  ensure  this.  The  Company  believes  its Y2K program is 
adequate  to  detect  in  advance  compliance  issues,  and  that the necessary 
resources  to  remedy  them  are  available.  However, the Y2K problem has many 
aspects  and  potential  consequences,  some  of  which   are   not  reasonably 
foreseeable; therefore, there  can be no assurance that unforeseen consequences 
will not occur.

Recent Accounting Pronouncements

In June 1997,  the  Financial  Accounting Standards  Board issued  Statement of
Financial  Accounting  Standards No. 130,  Reporting Comprehensive  Income. The
Statement  establishes  standards  for  reporting comprehensive  income and its
components  in  a  full set of financial statements. The Statement is effective 
for  fiscal years  beginning  after December 15, 1997. The Company had no items 
that  would  be  classified as other comprehensive  income in the quarter ended 
December 31, 1998.

In June 1997,  the  Financial  Accounting Standards  Board issued  Statement of
Financial  Accounting  Standards  No.  131, Disclosures  about  Segments  of an
Enterprise  and  Related  Information. This Statement establishes standards for 
the  way  that  public  business enterprises report information about operating 
segments in annual financial statements and interim  financial  reports  issued 
to shareholders.  It also establishes standards for related  disclosures  about
products and services, geographic areas and major customers. The Statement will
become  effective  for the  Company's  June  30,  1999  fiscal  year  financial
statements  and  will  impact  interim   reporting   beginning with the quarter 
ending September 30, 1999. The Company is evaluating  SFAS 131 to determine the 
impact, if any, on its reporting and disclosure requirement.

QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Market risk represents the risk of loss that may impact the financial position,
results of  operations,  or cash flows of the Company due to adverse changes in
financial  market  prices,  including  interest  rate  risk,  foreign  currency 
exchange rate risk,  commodity  price  risk,  and other relevant market rate or 
price risks.

The Company is exposed to some market risk through interest  rates,  related to
its investment of its current cash and cash equivalents of approximately  $11.3
million.  These funds are generally invested in highly liquid debt  instruments
with  short term  maturities.  As such  instruments  mature  and the  funds are
re-invested, the Company is exposed to changes in market interest  rates.  This
risk is not considered material and the Company manages such risk by continuing
to evaluate the best investments  rates  available for short-term  high quality
investments.

The Company is not exposed to market risk  through  changes in interest rate on
its long term indebtedness, because such debt is at a fixed rate.

The Company  obtains,  on  consignment,  the vast majority of products which it
sells  through its  programming, and the prices of such products are subject to
changes in market conditions. These products are purchased  domestically,  and,
consequently, there is no foreign currency exchange risk.

The Company has no activities  related to derivative financial  instruments  or
derivative commodity instruments.




<PAGE>


                          PART II -- OTHER INFORMATION



Item 1.          Legal Proceedings.
                 None


Item 2.          Changes In Securities.
                 None


Item 3.          Defaults Upon Senior Securities.
                 None


Item 4.          Submission Of Matters To A Vote Of Security Holders.
                 None


Item 6.          Reports On Form 8-K.
                 8-K filed on February 3, 1999 disclosed  that James  Bauchiero
                 would be leaving  his  position as Chief Financial  Officer to
                 pursue other opportunities.


                 Exhibits

                 Exhibit 27 Financial Data Schedule (For SEC use only)


<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be signed  on its  behalf by the
undersigned thereunto duly authorized.


/S/ Kent E. Lillie                                         
Kent E. Lillie, President


Date:                                                           


/S/ Joseph Nawy                                        
Joseph Nawy, VP, Finance


Date:_____________________________



<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000810029
<NAME>                        SHOP AT HOME,INC.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. Dollars
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              Jun-30-1999
<PERIOD-START>                                 Jul-1-1998
<PERIOD-END>                                   Dec-31-1998
<EXCHANGE-RATE>                                1
<CASH>                                         11,097
<SECURITIES>                                   0
<RECEIVABLES>                                  8,299
<ALLOWANCES>                                     509
<INVENTORY>                                    5,536
<CURRENT-ASSETS>                               27,552
<PP&E>                                         31,351
<DEPRECIATION>                                 3,609
<TOTAL-ASSETS>                                 146,120
<CURRENT-LIABILITIES>                          23,171
<BONDS>                                        75,000
                          1,393
                                    0
<COMMON>                                       59
<OTHER-SE>                                     48,912
<TOTAL-LIABILITY-AND-EQUITY>                   146,120
<SALES>                                        73,344
<TOTAL-REVENUES>                               73,344
<CGS>                                          43,003
<TOTAL-COSTS>                                  70,821
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             4,202
<INCOME-PRETAX>                               (1,105)
<INCOME-TAX>                                   (425)
<INCOME-CONTINUING>                            (680)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (680)
<EPS-PRIMARY>                                  (0.03)
<EPS-DILUTED>                                  (0.03)
        


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