SHOP AT HOME INC /TN/
10-Q, 1999-05-04
CATALOG & MAIL-ORDER HOUSES
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<PAGE>



                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549


                                    FORM 10-Q

              Quarterly Report Pursuant to Section 13 or 15 (d) of
                       the Securities Exchange Act of 1934


                  For the Quarter Ended Commission File Number
                             March 31, 1999 0-25596


                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)


                              TENNESSEE 62-1282758
                  (State or other jurisdiction of (IRS Employer
               incorporation or organization) Identification No.)


                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                         Nashville, Tennessee 37230-5249
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (615) 263-8000


Indicate by check mark whether the registrant(1)has filed all reports required
to be filed  by  Section  13 or 15 (d) of the Securities Exchange  Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was  required  to file such  reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding of each of the issuer's  classes of
common stock as of the latest practicable date.

Common Stock $.0025 par value                            24,324,937         
         (Title of class)                          (Shares outstanding at
                                                       April 16, 1999)


<PAGE>



                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                      Index
               Three and Nine Months Ended March 31, 1999 and 1998
- --------------------------------------------------------------------------





Part     I        FINANCIAL INFORMATION


         Item 1 - Financial Statements

         Condensed Consolidated Balance Sheets                       3

         Condensed Consolidated Statements of Operations             4

         Condensed Consolidated Statements of  Cash Flows            5-6

         Notes to Condensed Consolidated Financial Statements        7-9


         Item 2 - Management's Discussion And Analysis of
                    Financial Condition And Results of Operations    10-17
         
         Item 3 - Quantitative And Qualitative Disclosure About
                    Market Risk                                      18

Part     II       OTHER INFORMATION                                  19

         Item 1 - Legal Proceedings

         Item 2 - Changes in Securities

         Item 3 - Defaults upon Senior Securities

         Item 4 - Submission of Matters to a Vote of Security Holders

         Item 6 - Exhibits and Reports on Form 8-K

                     Exhibit 27 - Financial Data Schedule (For SEC use only)









<PAGE>
<TABLE>


                                                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                                      Condensed Consolidated Balance Sheets
                                                               (Thousands of Dollars)

- ------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                                March 31,                       June 30,
                                                                                   1999                           1998
                                                                           ---------------------           -------------------
<S>                                                                        <C>                             <C>    
                                                                               (Unaudited)                  
                                                                                                                      

Cash                                                                                     $8,821                       $21,224
Accounts receivable - net                                                                 9,423                         3,830
Inventories - net                                                                         5,765                         4,332
Prepaid expenses                                                                          1,323                           404
Deferred tax assets                                                                       1,057                           990
                                                                           ---------------------           -------------------
     Total current assets                                                                26,389                        30,780

Related party - note receivable, net of discounts of $104 and
   $134, respectively                                                                       681                           660
Property & equipment - net                                                               27,923                        20,557
FCC  and NFL Licenses - net                                                              83,008                        84,831
Goodwill, net                                                                             2,408                         2,532
Other assets                                                                              6,027                         4,410
                                                                           =====================           ===================
     Total assets                                                                      $146,436                      $143,770
                                                                           =====================           ===================

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable and accrued expenses                                                   $23,801                       $18,784
Current portion - capital leases and long term debt                                           -                           161
Deferred revenue                                                                            183                           267
                                                                           ---------------------           -------------------
     Total current liabilities                                                           23,984                        19,212

Long-term debt                                                                           75,000                        75,254
Deferred income taxes                                                                       945                         3,551
Redeemable Preferred Stock:
   Redeemable at $10 per share
  $10 par value, 1,000,000 shares authorized,
   106,123 and 137,943 shares issued and outstanding at
   March 31, 1999 and June 30, 1998, respectively                                         1,075                         1,393

Stockholders' equity:
Common stock - $.0025 par value,
  30,000,000 shares authorized, 24,324,937 and 23,313,191 shares issued at March
  31, 1999
     and June 30, 1998, respectively                                                         61                            58
Additional paid in capital                                                               51,399                        48,848
Accumulated deficit                                                                      (6,914)                       (4,546)
Accumulated other comprehensive income                                                      886                             -
                                                                           =====================           ===================
     Total liabilities and stockholders' equity                                        $146,436                      $143,770
                                                                           =====================           ===================
</TABLE>
               The  accompanying  notes are an  integral  part of the  unaudited
condensed consolidated financial statements.


<PAGE>
<TABLE>


                                                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                                 Condensed Consolidated Statements of Operations
                                                               (Thousands of Dollars)

- ------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                      Three Months Ended                         Nine Months Ended
                                                          March 31,                                  March 31,
                                             -------------------------------------    ----------------------------------------
                                                   1999               1998                   1999                 1998
                                             -----------------  ------------------    --------------------  ------------------
<S>                                          <C>                <C>                   <C>                   <C>    
                                               (Unaudited)         (Unaudited)            (Unaudited)          (Unaudited)

Net revenues                                          $37,098             $26,163                $110,442             $70,457
Operating expenses:
     Cost of sales (excluding items
        listed below)                                  22,866              15,622                  65,869              40,866
     Salaries and wages                                 2,674               1,881                   8,120               5,161
     Transponder and cable charges                      6,760               4,461                  19,370              12,554
     Other general and administrative
        expenses                                        3,685               3,133                  10,489               7,930
     Depreciation and amortization                      1,327                 413                   3,609               1,193
     Move-related expenses                                197                   -                     873                   -
                                             -----------------  ------------------    --------------------  ------------------
          Total operating expenses                     37,509              25,510                 108,230              67,694
                                             -----------------  ------------------    --------------------  ------------------

Operating income (loss)                                  (411)                653                   2,212               2,763

Other income                                              102               1,044                     676               1,214
Interest expense                                        2,389                 286                   6,590                 741
                                             -----------------  ------------------    --------------------  ------------------
Income (loss) before income
        Taxes                                         (2,697)               1,411                 (3,802)               3,236

Income tax expense (benefit)                            (987)                 536                 (1,445)               1,238
                                            -----------------  ------------------    --------------------  ------------------

          Net income (loss)                          $(1,710)                $875                $(2,357)              $1,998
                                            -----------------  ------------------    --------------------  ------------------

Other comprehensive income:

   Tax benefit of exercise of stock options              886                    -                    886                    -
                                             -----------------  ------------------    --------------------  ------------------

   Comprehensive income                                $(824)                $875                $(1,404)              $1,998
                                             =================  ==================    ====================  ==================

Basic Earnings (Loss) Per Share                        $(.07)                $.07                  $(.10)                $.17
                                             =================  ==================    ====================  ==================

Diluted Earnings (Loss) Per Share                      $(.07)                $.06                  $(.10)                $.14
                                             =================  ==================    ====================  ==================

</TABLE>










          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.

<PAGE>
<TABLE>

                                                            SHOP AT HOME, INC. AND SUBSIDIARIES
                                                      Condensed Consolidated Statements of Cash Flows
                                                         Nine Months Ended March 31, 1999 and 1998
                                                                     (Thousands of Dollars)
<CAPTION>
                                                                                     1999                        1998
                                                                                  (Unaudited)                (Unaudited)
                                                                               ------------------         -------------------
<S>                                                                            <C>                        <C>    

CASH FLOW FROM OPERATING ACTIVITIES:

   Net income (loss)                                                                    $(2,357)                      $1,998
   Gain on sale of assets                                                                      -                        (900)
   Non-cash expenses included in net income
     Depreciation and amortization                                                         3609                       1,193
     Deferred income taxes                                                               (1,787)                         869
     Deferred interest expense                                                              (22)                           -
     Provision for bad debt                                                                    -                         355
     Provision for inventory obsolescence                                                     70                        (351)
     Changes in current and non-current items
     Accounts receivable                                                                 (5,593)                      (4,257)
     Inventories                                                                         (1,503)                      (1,718)
     Prepaid expenses and other assets                                                   (1,536)                         183
     Accounts payable and accrued expenses                                                4,862                        3,380
     Deferred revenue                                                                       (84)                         194
                                                                               ==================         ===================
       Net cash (used) provided by operations                                            (4,341)                         946
                                                                               ==================         ===================

CASH FLOWS FROM INVESTING ACTIVITIES:

   Note receivable-related party                                                               -                        (800)
   Purchase of equipment                                                                 (1,724)                        (488)
   Purchase of assets                                                                    (6,235)                      (6,325)
   Purchase of licenses                                                                        -                     (71,500)
   Other assets                                                                          (1,925)                      (5,546)
   Proceeds from sale of asset                                                                 -                         900
                                                                               ==================         ===================
     Net cash used in investing activities                                               (9,884)                     (83,759)
                                                                               ==================         ===================

CASH FLOWS FROM FINANCING ACTIVITIES:

 
   Exercise of stock options and warrants                                                  2,440                         669
   Common stock issued                                                                         -                      40,250
   Payment of stock issuance costs                                                             -                      (2,963)
   Purchase and retirement of common stock                                                 (203)                           -
   Repayments of debt and capitalized leases                                               (415)                     (11,519)
   Additional long-term debt                                                                   -                      78,000
                                                                               ==================         ===================
     Net cash provided by financing activities                                            1,822                      104,437
                                                                               ==================         ===================

NET INCREASE/(DECREASE) IN CASH                                                         (12,403)                      21,624

   Cash beginning of period                                                               21,224                       5,078
                                                                               ==================         ===================
   Cash end of period                                                                     $8,821                     $26,702
                                                                               ==================         ===================
</TABLE>

          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.


<PAGE>
<TABLE>


                                                            SHOP AT HOME, INC. AND SUBSIDIARIES
                                              Condensed Consolidated Statements of Cash Flows (Continued)
                                                         Nine Months Ended March 31, 1999 and 1998
                                                                    (Thousands of Dollars)

- --------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                            1999                                1998
                                                                  --------------------------          --------------------------
                                                                         (Unaudited)                         (Unaudited)
<S>                                                               <C>                                 <C>    

SCHEDULE OF NONCASH FINANCING ACTIVITIES

Stock issued for loan guarantee                                                $         40                       $           -
                                                                  ==========================          ==========================



Conversion of note payable into shares of common stock                         $          -                      $        1,190
                                                                  ==========================          ==========================


Conversion of preferred stock into shares of common stock                      $        318                      $            -
                                                                  ==========================          ==========================


Income tax benefit from exercise of non-qualified stock options                $        886                      $          245
                                                                  ==========================          ==========================
</TABLE>


























          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.


<PAGE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
              Notes to Condensed Consolidated Financial Statements
                           March 31, 1999 (Unaudited)



NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

All dollar  values  have  been  expressed in thousands (000s) unless otherwise 
noted  and  except  for  per share data. The  financial  information  included  
herein  is  unaudited  for  the  quarter and nine months ended March 31, 1999; 
however, such information reflects all adjustments (consisting  only of normal
recurring adjustments) which are, in the opinion  of management, necessary for
a fair  presentation  of financial condition  and results of operations of the 
interim  periods. The condensed consolidated balance sheet data for the fiscal
year ended June 30,  1998 was  derived  from audited financial statements, but 
does  not include  all  disclosures required by  generally accepted accounting 
principles.

The accounting policies followed by the Company are set forth in the Company's
financial  statements in the Shop At Home, Inc. and Subsidiaries Annual Report 
on Form 10-K/A for the fiscal year ended June 30, 1998.

Certain  amounts  in  the  prior  periods' condensed  consolidated   financial
statements have been  reclassified  for comparative purposes to conform to the
current year presentation.

NOTE 2 - INVENTORIES

The  components  of inventories  at  March  31, 1999  and June 30, 1998 are as
follows:

                     March 31,                    June 30,
                       1999                         1998
                --------------------         -------------------
                             (Thousands of Dollars)

Work in process                 $246                        $152
Finished goods                 5,610                       4,201
                --------------------         -------------------
                               5,856                       4,353
Valuation allowance              (91)                        (21)
                --------------------         -------------------

Total                         $5,765                      $4,332
                ====================         ===================


NOTE 3 - STOCK TRANSACTION

The  Company's Board of  Directors authorized  management to repurchase in the 
open market,  at  its  discretion, up  to two million  shares of the Company's  
common  stock.   Shares  purchased  under this  program  have  been retired in 
accordance with the terms of the Indenture. The Company repurchased a total of 
90,300   shares  at  a  cost  of  $203  by  the  end of December 1998, with no 
additional purchases made since then.

NOTE 4 - NET EARNINGS/(LOSS) PER SHARE

Basic  earnings  per share is computed  by  dividing  net income (loss) by the
weighted   average  number  of  shares  of  common  stock outstanding. Diluted 
earnings per share is  computed  by  dividing  the  net income by the weighted 
average number of shares of common stock and assumed  conversions  of dilutive
securities  and  potential  common  shares  outstanding  during the respective 
periods.  Dilutive securities are represented by options, warrants, redeemable
preferred stock and  convertible  debt  outstanding  and are  included  in the 
computation  only for periods in which net income was generated.

The  following  table  sets forth for the periods indicated the calculation of 
net earnings (loss) per share:
<TABLE>
<CAPTION>

                                                              Three Months Ended                    Nine Months Ended
                                                                   March 31,                            March 31,
                                                            1999               1998              1999              1998
                                                      -----------------  -----------------  ----------------  ----------------
<S>                                                   <C>                <C>                <C>               <C>    

Numerator:
     Net income (loss)                                        $(1,710)               $875          $(2,357)            $1,998
     Preferred stock dividends                                     (4)                (4)              (15)              (15)
                                                      -----------------  -----------------  ----------------  ----------------
     Numerator for basic earnings per share-
          income (loss) available to common
             stockholders                                      (1,714)                871           (2,372)             1,983
     Effect of dilutive securities:
          Preferred stock dividends                                  4                  4                15                15
          Interest on convertible debt                               -                  -                 -                50
Numerator for diluted earnings per share-
          Income (loss) available to common
                                                      -----------------  -----------------  ----------------  ----------------
          Stockholders after assumed conversions              $(1,710)               $875          $(2,357)            $2,048
                                                      =================  =================  ================  ================

Denominator:   (000s)
     Denominator for basic earnings per share-
          Weighted-average shares                               23,997             12,227            23,567            11,593
                                                      -----------------  -----------------  ----------------  ----------------
     Effect of dilutive securities:
     a)  Stock options and warrants                                  -              2,659                 -             2,854
     b)  Convertible preferred stock                                 -                138                 -               138
          Convertible debt                                           -                  -                 -               158
                                                      -----------------  -----------------  ----------------  ----------------
     Dilutive potential common shares                           23,997              2,797            23,567             3,150
                                                      -----------------  -----------------  ----------------  ----------------
Denominator for diluted earnings per share
          Adjusted weighted-average shares and
             assumed conversions                                     -             15,024                 -            14,743
                                                      =================  =================  ================  ================

Basic earnings (loss) per share                                 $(.07)               $.07            $(.10)              $.17
                                                      =================  =================  ================  ================
Diluted earnings (loss) per share                               $(.07)               $.06            $(.10)              $.14
                                                      =================  =================  ================  ================
</TABLE>

Although these amounts are excluded from the computation in loss years because
their inclusion would be anti-dilutive, they are shown here for  informational
and comparative purposes only.
<TABLE>
<S>                                                   <C>                <C>                 <C>              <C>    

     a)  Employee stock options and warrants                     3,961                  -             4,175                 -
     b)  Convertible preferred stock                               127                  -               137                 -
</TABLE>


NOTE 5- MANAGEMENT STOCK OPTIONS OUTSTANDING

At March 31, 1999, options to purchase  up  to  2.4 million  shares  of common
stock, including  145,000  shares  issued  to  outside  directors,  at  prices
ranging from $1.00 to  $13.00  per share  were  outstanding  to  employees and
members  of management.  Options vest  annually  over a  period  of up to five
years. The options expire  the earlier of five  years  from  date  of  vesting
or 30 days after termination of employment.

NOTE 6- CONTINGENCIES AND COMMITMENTS

Upon the acquisition  of WMFP by a subsidiary of the Company in February 1995,
management concluded  that  the  Company  did not have  nexus  in the State of
Massachusetts  for sales and use tax  purposes. To support this  position, the
Company  requested  a ruling  from the State  Department of Revenue  (DOR). In
January 1999, the DOR ruled  that the Company did have nexus and was obligated 
to collect and remit the use tax on all sales to Massachusetts  customers.  As
a  result, in  January  1999, the Company remitted approximately  $1.4 million 
which included  tax  collected  and recorded  on the books of $1.2 million and 
accrued interest of $191 thousand. There is a possibility that the  Department
of Revenue could impose a  penalty. If  a  penalty  is  imposed,  the  Company
intends to pay it  under  protest and  challenge  the  ruling in its entirety.
No amount has been assessed as a potential penalty as of March 31, 1999.

In February  1999, the  Company  made a $1 million non-refundable payment with
respect to its pending acquisition of station WBPT in Bridgeport,  Connecticut
as part of  a  total purchase price of  $20 million. The  Company is obligated
to close the  acquisition by early June 1999.

The Company has entered into  agreements with  computer software and hardware
vendors   to  replace   its  core   systems  and  to launch  a  new   website,
collectibles.com.  The Company  estimates that these agreements  will  require
payments of approximately $13 million.

NOTE 7- SUBSEQUEST EVENT - AGREEMENT WITH YAHOO, INC.

On April 28, 1999, the Company entered into an  agreement with Yahoo!, Inc., a 
leading internet  portal, under  which  the two  companies  will cross-promote
various products and services. The agreement, calls for the Company to provide
Yahoo! with  auction  products  online  as  well as television time for Yahoo!
merchandise.  

In  return,  Yahoo!  has agreed  to  provide  the  Network  with  online banner
advertising  and  other  promotional  services, including co-sponsored events. 

The agreement is for a term of one year and will automatically be extended for
an additional six month period unless one of the parties chooses  to terminate
the agreement.

<PAGE>


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS

The following analysis of the financial condition and results of operations of
the Company is qualified in its entirety by the more detailed information  and
financial  data,  including  the  Consolidated Financial  Statements and Notes
thereto, included elsewhere herein.

General

The Company, founded in 1986, is a nationally televised home shopping retailer
offering  high-quality  merchandise, at  prices competitive  with  traditional
retailers and catalog companies, as well as unique merchandise and memorabilia
that may be unavailable or have limited  availability  elsewhere.  The Company
derives revenues primarily from the sale of merchandise  marketed  through its
home  shopping  programming  carried  by:  television  stations  owned  by the 
Company; by  television  stations  with  whom  the  Company  has  entered into 
agreements  to purchase  broadcast  time;  by the carriage of those television
broadcasts  on   cable  television   systems   under   the   "must-carry"   or 
retransmission  consent  provisions  of federal law; by the direct carriage on
cable  television  systems under agreements  with cable  system operators; and
by the direct  reception of  the Company satellite transmission by individuals
who  own  satellite  downlink equipment.  Beginning in 1997, another source of 
revenues has been the Company's  wholly-owned   subsidiary,   Collector's Edge
of Tennessee,  Inc., ("Collector's Edge"). Collector's Edge  is engaged in the
business of wholesale sales  of  sports  trading  cards  under   license  with
National Football League Properties,  Inc., and  National  Football   Players,
Incorporated.  Collector's Edge was  organized in February  1997 and  acquired
the assets of an  existing company  that  had  been   engaged   in   the  same 
business for approximately four years.   The  Company also receives additional
revenues  from   the  sale  of   broadcast   time  on   its  owned  television  
stations  for  the  broadcast  of infomercials.

As of March 31, 1999,  the Company's programming  was viewable during all or a
part of each  day by  approximately 67.0  million  cable  households, of which
approximately   8.2  million  cable  households   receive the  programming  on
essentially a full-time basis (20 or more hours  per  day)  and  the remaining 
58.8 million cable  households receive it on a  part-time  basis.   Households
may be counted more than once if they  receive  signals  from multiple sources, 
i.e. cable  and  broadcast  in  the  same   market.  In  order to  measure its 
performance  in a manner  that  reflects  both  the growth  of the Company and
the nature of its access  to  part-time  cable  households,  the  Company uses
a cable  household  full-time equivalent method to measure the  reach  of  the  
Company's  programming which  accounts  for  both  the quantity and quality of
time available to the  Company.  To derive  this  full-time  equivalent  cable
household   base  ("FTE  Cable  Household"),  the  Company   has  developed  a  
methodology  to  assign  a  relative  value of each  daypart  to the Company's
overall sales, which is based on   sales  in markets where  the programming is 
carried on a full-time basis.  Each daypart has a value  based  on  historical  
sales. The Company believes that changes in the number of FTE Cable Households
provide a consistent  measure of the growth of  the  Company and applies  this
methodology to all affiliates.  Accordingly, the Company  uses the revenue per
average FTE Cable  Household  as a measure of pricing  new affiliate contracts
and  estimating  their  anticipated revenue performance.

The Company owns and operates five UHF television  stations located in the San
Francisco,  Boston,  Houston, Cleveland and Raleigh markets, four of which are
among the top 13 television markets in the United States.

Principal elements in the Company's cost structure are (i) cost of goods sold,
(ii) transponder and cable costs, and (iii) salaries and wages.  The Company's
cost   of  goods  sold  is a  direct  result of both  the  product mix and the 
Company's   ability   to   negotiate   favorable   prices  from  its  vendors.  
Transponder  and cable  costs  include expenses  related  to  carriage   under
affiliation  and transponder  agreements. Carriage  costs have increased on an
absolute basis in recent  years. The  Company's  increased  carriage costs are
primarily attributable to the  initiation  of the Company's programming in new
markets. FTE  Cable Households have grown from 12.7 million at March 31, 1998,
to 16.6 million  at  March 31,  1999.  The Company  expects  this  trend  will 
continue as the Company  enters new markets and expands the number of hours in
its part-time markets.

Overview of Results of Operations

The  following  table sets  forth  for the  periods  indicated  the percentage
relationship  to net  revenues of  certain  items  included  in  the Company's
Condensed Consolidated Statements of Operations:
<TABLE>
<CAPTION>

                                           Three Months Ended March 31,               Nine Months Ended March 31,
                                            1999                  1998                1999                 1998
                                      ------------------   -------------------   ----------------   -------------------
<S>                                   <C>                  <C>                   <C>                <C>   

Net revenues                                      100.0 %               100.0 %            100.0 %               100.0 %

Cost of sales (excluding items
     listed below)                                 61.6                  59.7               59.6                  58.0
Salaries & wages                                    7.2                   7.2                7.4                   7.3
Transponder & cable                                18.2                  17.0               17.5                  17.8
Other general operating and
     administrative expense                        10.0                  11.9                9.4                  11.3
Depreciation & amortization                         3.6                   1.6                3.3                   1.7
Move-related expenses                                .5                     -                 .8                     -

Other income                                         .3                   4.0                 .6                   1.7
Interest expense                                    6.4                   1.1                6.0                   1.1

Net income (loss) before income
     Taxes                                        (7.3)                   5.4              (3.4)                   4.6
Income tax expense (benefit)                      (2.7)                   2.0              (1.3)                   1.8

Net income (loss)                                 (4.6)                   3.4              (2.1)                   2.8
</TABLE>

Three months ended March 31, 1999 vs. three months ended March 31, 1998

         Net Revenues.  The Company's revenues for the quarter ended March 31,
1999,  were $37.1 million, an increase of 41.8% from revenues of $26.2 million
for the  same quarter  in 1998. The  core  business  of the  shopping  network
accounted  for 94.2% of  revenues on an  average  of 16.1  million  FTE  Cable
Households in the quarter ended March 31, 1999  compared to an average of 11.9
million  FTE  Cable  Households  in  the  1998  quarter,  representing a 35.3% 
increase  in  FTEs.  The  remaining  5.8%  of  1999 revenues   resulted   from  
approximately  $2.1 million in revenues  from  Collector's  Edge, as  compared
to $1.1  million in revenues or 4.2% for the same quarter in 1998.

In addition,  the  1999  period  includes infomercial revenue of $631 thousand 
compared to $358 thousand in 1998 representing a 76.2% increase. This increase
is  due  primarily to  the  addition  of  the  Cleveland,  San  Francisco  and
Raleigh-Durham  stations acquired at the end of March 1998.

         Cost  of  Sales.  Cost of sales  represents  the  purchase  price  of
merchandise   and  inbound  freight.  For   the   quarter  ended   March   31,
1999,  the cost of sales increased to 61.6% from 59.7% in the comparable  1998
period.  This  increase  is  mainly  due  to  a  higher  percentage  of  sales
attributable to  lower-margin  product  categories,  primarily electronics and
coins which  collectively  represented approximately 29% of  revenues  for the
three  months ended  March  31, 1999  compared to 20% of revenues for the 1998
period.

         Salaries and Wages.Salaries and wages for the quarter ended March 31,
1999  were $2.7  million,  an  increase  of  42.2% over  the  comparable  1998
quarter. Salaries and wages as a percent of revenues, however, remained stable
at  7.2%  for  both  the  1999  and  1998  periods after giving effect to $304
thousand or .8% of  salaries capitalized as  part of the  installation  of new
computer software systems. 

         Transponder  and Cable.  Transponder and cable  costs for the quarter
ended March 31, 1999 were $6.8 million,  an  increase of $2.3 million or 51.5%
over the comparable 1998 quarter. During the same  period full-time equivalent
households   grew   35.3%. The  cable carriage  cost component of this expense
category  increased  as  a  percentage  of  revenues to 17.0%  from 15.6%. The
additional expense in cable cost is the result of the  Company's  FTE  average
increasing to 16.1 million from 11.8 million for the quarters ending March 31,
1999  and  1998,  respectively.  Carriage  costs  as  a percentage of revenues
initially tend to be higher in periods during which the  Company  enters a new
market.  Due  to the  fixed   nature  of  this  expense,  however,  the  ratio
of  expense to revenues usually decreases as the viewing  audience  grows  and
related  revenues increase. As a market  matures,  if  carriage  costs  do not
migrate  down to a cost-effective level, management  attempts  to  renegotiate
the carriage contract and may  exit a market  if acceptable margins  cannot be
obtained.

         Other General  Operating and  Administrative Expenses. Other general,
operating and administrative expenses for the quarter ended March 31,1999 were
$3.7  million,  an increase of $.6  million or 17.6% over the  comparable 1998
quarter.   This  increase   is   primarily   due   to  credit   card fees  and
telephone  costs related  to  higher  revenues,  and  to utilities,  rent  and
miscellaneous expenses,   which  rose  primarily  due  to the  acquisition  of
television  stations  and  the  move  to  the  new  headquarters  facility  in 
Nashville. With the revenue  increase of 42%, this  expense category, which is
largely comprised of fixed  expenses, expressed  as a  percentage of revenues,
has decreased to 10.0% in 1999 from 11.9% in 1998.

         Depreciation and  Amortization. Depreciation and amortization for the
quarter ended March 31, 1999 were $1.3  million, an increase of $914 or 221.0%
over the comparable  1998 quarter.  The major components of this increase  are
$547  thousand  associated  with  the  amortization  of   license  cost    and
depreciation for the three   television   stations  acquired  at  the  end  of
March 1998  and  $203  thousand  additional  depreciation on the Company's new
headquarters.

         Move-Related Expenses. Move-related  expenses  were  $197 thousand in
the  quarter  ended  March 31,  1999  and  were  primarily related to employee
relocation.

         Interest.  Interest  expense for the quarter ended March 31, 1999 was
$2.4  million,  an increase of $2.1 million or 735.4% over the comparable 1998
quarter.  This  increase  is  due  to  the   issuance  of  $75   million   11%
Senior Secured Notes due 2005, which the Company successfully  issued in March
1998.

         Other  Income.  Other income decreased  to $102 for the quarter ended
March 31, 1999, from $1.4 million for the same period in 1998, representing  a
90.2% decrease. The decrease was primarily due  to  a  one-time  $900 thousand
gain  in 1998 on the sale of the Company's  contractual  right  to  acquire  a
Knoxville station.


Nine months ended March 31, 1999 vs. nine months ended March 31, 1998.

         Net  Revenues.  The  Company's net revenues for the nine months ended
March 31,  1999  were  $110.4  million, an increase of 56.8% over net revenues
of $70.1  million for the same period  last year. The  core  business  of  the
shopping network accounted for 94.4% of  net revenues  based  on an average of 
16.1 million FTE Cable Households  in the  nine  months  ended  March 31, 1999
compared to an average of 10.1 million FTE Cable Households in the same period
in 1998. During the nine months ended March 31,  1999,  the Company  generated
revenues  per  FTE  Cable  Household  of  approximately  $8.63  compared  with  
approximately $8.66 per FTE Cable  Household for the same period of  the prior
year. The  major reason  for the decrease in revenues  per  household  is  due
to  the  addition  of  an  average  of 6.0 million FTEs during the nine months 
ended March 1999 compared to the  same  period  in  1998,  representing a  59%
increase.  These  additional  households  have  not  yet  reached  their  full
revenue   potential  as  mature  households.  The  remaining 5.6% of 1999 net 
revenues resulted from approximately $4.5 million from Collector's Edge.

         Also  included  in  net revenues was infomercial income, generated by 
its broadcast  operations  in  Boston,   Houston,   Cleveland,   San Francisco
and  Raleigh-Durham,  of  $1.3  million  compared  to  $922  thousand  in  the 
comparable  1998  nine  month  period,  representing  a  41.5%  increase.  The  
Company   also  sold approximately $451 thousand of  broadcast time to certain
vendors during  the 1998 period. The Company did not continue this practice in
the 1999 period.

         Cost  of  Sales.  Cost  of  sales  represents  the purchase  price of
merchandise  and  inbound  freight. For  the nine month period ended March 31,
1999, the cost of sales  increased to 59.6% from 58.0% in  the comparable 1998
period.  This   increase   is   mainly    due   to  a   higher  percentage  of
sales attributable to  lower-margin  product categories, primarily electronics
and coins which  collectively  represented approximately 23.7% of revenues for
the nine  months  ended  March 31, 1999  compared to 26.0% of revenues for the
1998 period.

         Salaries and Wages.Salaries and wages for the nine months ended March
31, 1999 were $8.1 million, an increase of 57.3% compared to  the  same period
in 1998. Salaries and wages as a percent of  revenues  remained  consistent in
both years  reflecting   the   addition  of  new  personnel  commensurate with
the increase in revenues.

         Transponder and Cable.Transponder and cable costs for the nine months
ended March 31, 1999 were $19.4 million, an  increase of $6.8 million or 54.4%
compared to the same period in  1998.  The cable  component  of  this  expense 
category remained constant at 16.3% for both periods.  Although the percentage
remained constant, the 1999 period reflects the  reduction  of  cable costs of
stations KCNS, San Francisco and WRAY, Raleigh-Durham  which  were acquired in
March 1998 and therefore not  included  in  the  1999  period.  The additional
expense in cable costs is the result of  the  Company's FTE average increasing
to 16.1 million from 10.1 million for the nine month periods ending March  31,
1999  and  1998,  respectively.   As  a   percentage of  revenues,  the  costs
initially tend to be higher in periods during which the Company enters  a  new
market and/or  adds  a  significant number of new households. Due to the fixed
nature of this expense,  however,  its   relationship  usually   decreases  as
revenues develop   and  the  audience  matures. The  Company's  ultimate  goal
is  for carriage  costs  to  stabilize  in  mature  markets  at  approximately
15% of revenues.  As a market matures, if carriage  costs  do  not  move  down
to cost-effective levels, management generally  attempts  to  renegotiate  the
carriage contract. 

         Other General  Operating and Administrative  Expenses. Other general,
operating and administrative expenses for the nine months ended March 31, 1999
were $10.5 million, an increase of $2.6 million or 32.3%  compared to the nine
months ended March 31, 1998. As a percentage of revenues,  this  constituted a
decrease to 9.4% in 1999 from 11.3% in 1998 and is attributable to a number of
factors,  including  legal  and  consulting  expenses, operating supplies  and
advertising.

         Depreciation  and Amortization. Depreciation and amortization for the
nine  months  ended  March 31, 1999  was  $3.6  million,  an  increase of $2.4 
million or 202.5%  compared   to  the  nine  months ended March 31, 1998.  The 
largest part of this increase was the $1.6 million of additional  license cost 
amortization and depreciation  for the three new television  stations acquired
in March 1998 and $417 thousand  of  additional  depreciation of the Company's
new facility in Nashville.

         Move-Related Expenses. Move-related expenses were  $873  thousand  in
the nine months ended March 31, 1999. These  expenses   primarily   relate  to  
employee  relocation,  rental of temporary facilities,  the  grand opening, of
the Company's Nashville headquarters and employee stay bonuses associated with
the related relocation.

         Interest. Interest  expense for the nine months ended  March 31, 1999
was $6.6 million, an increase of $5.8 million or 789.4% compared  to  the nine
months  ended  March  31,  1998. The  increase  was   due   to   the  issuance
of  $75  million  11%  Senior  Secured  Notes  due  2005,  which  the  Company
successfully issued in March 1998.

         Other Income. Other  income  decreased  to $676 thousand for the nine 
months ended  March 31, 1999 from $1.2  million for the comparable 1998 period
representing  a  44.4%  decrease. The  major  portion  of this decrease is the 
result of the inclusion of a $900 thousand gain on the sale of  the Company's
Knoxville station.

LIQUIDITY AND CAPITAL RESOURCES

The  Company's  historical capital  sources  have  included  an initial public
offering of Common  Stock, proceeds  from the private and public  placement of
Common  Stock,  proceeds from the exercise of warrants,  bank lines of credit,
public placement of debt, funds from operations and long-term debt incurred in
connection with acquisitions.

As of March 31, 1999, the Company had current assets of $26.4 million compared
to current  liabilities of $24.0 million, resulting in working capital of $2.4
million.   The  Company's   positive  working  capital  position  is primarily
attributable to the infusion of excess cash from the public offering completed
in March 1998, which will continue to be used to fund capital expenditures and
general working capital requirements.

During  the  nine months  ended March 31, 1999, the Company used approximately
$5.6  million  to fund accounts  receivable,  approximately  $1.5  million for 
inventory    $919   of  prepaid   items,   and   approximately  $1.9   million 
comprised of the $1 million deposit for the  pending  acquisition  of  station
WBPT,  Bridgeport,  Connecticut  and  approximately  $700  thousand  for   the
combination of prepaid royalties and  various  athletics  promotional expenses
for future card releases. These expenditures  were  offset  in  part by almost
$5.1  million   in  additional  payables.  In  addition,   the  Company  spent
approximately  $8.0 million  for  equipment and  repaid capital leases of $400
thousand.  These  expenditure  include   upgrades  to  the  equipment  at  the
San Francisco and Raleigh stations to increase the power and quality  of these
broadcast  signals; acquisition, renovation and equipping of its new Nashville
facilities;   and   normal   recurring  capital  expenditures.  These  capital
expenditures were funded from  the  proceeds  of  the  public stock and public
notes offerings completed in March 1998.

Upon the acquisition of WMFP by a subsidiary of the Company in February  1995,
management concluded that  the  Company  did not have  nexus  in the  State of
Massachusetts for sales and use tax  purposes. To firm up this  position,  the
Company requested  a ruling  from the State Department  of Revenue  (DOR).  In
January 1999,  the DOR ruled that the Company did have nexus and was obligated
to  collect  and  remit the use tax on all sales to  Massachusetts  customers.
As a result, the Company  remitted  approximately  $1.4 million which included
tax collected  and recorded on the books as of March 31,  1999 of $1.2 million
and  accrued  interest of $191. There  is a possibility that the Department of 
Revenue could impose a penalty. If a  penalty is imposed,  the Company intends
to pay it under  protest and challenge the ruling in its  entirely.  No amount
has been assessed for a potential penalty as of March 31, 1999.

In order to fund its acquisition  of  station WBPT in Bridgeport, Connecticut,
the Company has obtained a bank commitment for a senior loan  of  $20 million
in additional funds needed to close on this station in early June 1999.

The Company is highly leveraged and has limited additional debt capacity. As a
result, the  Company  is  evaluating  placement of  equity,  privately  and/or 
publicly   to  fund  the   implementation  and  development  of  its   website  
"collectibles.com",  the  Company's  systems conversion  and  other  potential 
station  acquisitions.  If the  Company  is unable  to  obtain   capital  from
external   sources,  the aforementioned growth and improvements may be delayed
or abandoned.

Year 2000

The  Company  intends to achieve compliance  through  systems  replacement and
believes  existing capital budgets are adequate for any remaining hardware and
software replacements.

The Company is supported by redundant  IBM  RS6000s, each of which  interfaces
directly with a Year 2000 (Y2K) compliant  backup disk system. The new version
of the AIX  operating  system  is also  compliant.  The  Company's  relocation
to   Nashville,  Tennessee,  helped  compliance  efforts  by   requiring   the 
replacement  of  key network equipment. Since the move, the  Company  upgraded
approximately  90%  of  its  LAN  application servers and computer  systems to 
Windows NT systems  and  is  currently  testing the Y2K compliance  "patch" to  
Windows NT. Additionally, the PBX, voice response system and Aspect Callcenter
software and server  were  all  upgraded  and are  compliant.  There are still 
outstanding  Y2K issues with  the  Company's web server and a software program 
utilized by Human Resources.

The Company has established a  Year 2000 committee and  part of its focus will
be on businesses external to Shop At Home and on systems and service suppliers
which  are electronically linked to  the Company's business units. The Company 
has provided many major  vendors  with  an EDI  software  package which is Y2K 
compliant and the Company is  not  presently aware of any material problems in 
the Year  2000 compliance  plans  of  its  major vendors or service providers; 
however, the Company is in the  process of further  discovery and  analysis of
its vendors and other possible non-compliant suppliers.

Shop at Home has spent approximately $2.1 million on new computer hardware and
systems to date and is replacing  most of the primary  computer  systems  with
Oracle  software as part of Y2K  compliance and to  build  the  infrastructure
necessary for growth. The total cost of system replacements (both hardware and
software)  will  approximate $10 million (in addition to what has already been
spent).

The following is the time table for Shop At Home's Year 2000 compliance effort:

April 1999        All internal (hardware and software) and external (supplier)
                      factors identified.  90% completed at end of April 1999.
May               Mailings to external suppliers scheduled to go out.
June              Internal problems addressed and corrected and questionnaires
                      to external suppliers evaluated.  Begin testing internal
                      systems.
July              Continue testing internal systems. Begin contingency 
                      planning.  
August            Complete contingency planning. Begin contingency testing.
August            Internal    Oracle  implementation  with  new  hardware  and
                      software complete.
September         Continue contingency testing.
October 1999      Complete all evaluation and testing. Review all  portions of
                      Y2K documentation.

The "worst case" scenario would be for the Company's  critical vendors to have
Y2000  problems. Such  vendors  would be related to:
 
     a) bankcard  processors. The Company believes there are several providers
        for this service as alternatives. 
     b) long distance  telephone service  providers.  Similarly,  in  addition
        to the  two providers used  by the Company   currently,   the  Company
        believes there  are alternative   providers. 
     c) the  satellite  transponder provider.   The  contractor  is  bound  to 
        provide this service. If  there were no alternative then the Company's
        signal would cease to be  transmitted across the  country. 

The Company is contacting these vendors to verify their  claims  that they are
Y2000 compliant.Shop At Home's  contingency plans include seeking alternatives
to vendors that are not  compliant. Efforts,  if  necessary,  will be  made to
find  replacement  sources  of  all  primary  servicers  that  cannot  provide
adequate  assurance  of compliance.

Despite the concern surrounding discussions of Year 2000, the Company does not
anticipate  major interruptions. The  development and testing of a contingency
plan  will  help  to  ensure  this. The  Company  believes  its Y2K program is 
adequate  to  detect  in   advance  compliance   issues,  and   the  necessary
resources to remedy  them are  available.  The  Y2K  problem  has many aspects
and  potential  consequences  however, some  of   which  are   not  reasonably 
foreseeable.  There  is  no assurance  that  unforeseen consequences, will not 
occur.

Recent Accounting Pronouncements

In June 1997,  the  Financial Accounting  Standards Board issued  Statement of
Financial  Accounting  Standards No. 130, Reporting Comprehensive  Income. The
Statement  establishes  standards for  reporting comprehensive  income and its
components in  a full  set of financial statements. The Statement is effective 
for fiscal years beginning after December 15, 1997.  The only item  classified
as other  comprehensive  in the Company's 1999 financial statements is the tax
benefit  received  from  the  exercise  of non-qualified stock options and the
exercise  and  disqualifying  disposition  of  incentive  stock options in the 
amount of $886 thousand.

In June 1997,  the  Financial  Accounting Standards  Board issued Statement of
Financial  Accounting  Standards  No.  131,  Disclosures about Segments  of an
Enterprise and  Related  Information. This Statement establishes standards for 
the way that  public  business  enterprises report information about operating
segments in   annual  financial   statements  and  interim  financial  reports
issued to shareholders.  It also establishes standards for related disclosures
about products  and  services,  geographic  areas  and  major  customers.  The 
Statement will become  effective  for  the  Company's  June  30,  1999  fiscal
year financial statements and will impact interim reporting beginning with the
quarter  ending  September  30,  1999. The Company  is evaluating  SFAS 131 to 
determine the impact, if any, on its reporting and disclosure requirement.


QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

Market  risk  represents  the  risk  of  loss  that  may  impact the financial 
position, results of  operations,  or cash flows of the Company due to adverse
changes in financial  market  prices,  including  interest rate  risk, foreign
currency exchange  rate  risk, commodity price risk, and other relevant market
rate or price risks.

The Company is exposed to some market risk through  interest rates, related to
its  investment  of its  current  cash and cash  equivalents. These funds  are
generally   invested   in  highly  liquid  debt  instruments with  short  term 
maturities. As  such  instruments  mature and  the  funds are re-invested, the 
Company is  exposed  to  changes in  market interest  rates.  This risk is not
considered   material  and  the  Company  manages such risk by  continuing  to 
evaluate  the  best  investments  rates available  for short-term high quality 
investments.

The  Company  is not  currently  exposed  to  market  risk  through changes in
interest  rate  on its long term indebtedness, because such debt is at a fixed
rate.

The Company  obtains,  on consignment, the vast majority of products  which it
sells  through its programming, and the prices of such products are subject to
changes in market conditions. These products are purchased domestically,  and,
consequently, there is no foreign currency exchange risk.

The Company has no activities  related to derivative financial instruments  or
derivative commodity instruments.




<PAGE>


                          PART II -- OTHER INFORMATION



Item 1.          Legal Proceedings.
                 None


Item 2.          Changes In Securities.
                 None


Item 3.          Defaults Upon Senior Securities.
                 None


Item 4.          Submission Of Matters To A Vote Of Security Holders.
                 None


Item 6.          Reports On Form 8-K.
                 8-K filed on  February 3, 1999 disclosed that James Bauchiero
                 would be leaving his position  as  Chief Financial Officer to 
                 pursue other opportunities.

                 Exhibits

                 Exhibit 27 Financial Data Schedule (For SEC use only)


<PAGE>


                                                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities Exchange Act of  1934,  the
registrant  has duly  caused  this  report  to be signed  on its behalf by the
undersigned thereunto duly authorized.


/S/ Kent E. Lillie                                         
Kent E. Lillie, President


Date:                                                           


/S/ Arthur Tek                                         
Executive VP & Chief Financial Officer


Date:_____________________________


<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000810029
<NAME>                        SHOP AT HOME,INC.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. Dollars
       
<S>                             <C>           

<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              Jun-30-1999
<PERIOD-START>                                 Jul-1-1998
<PERIOD-END>                                        MAR-31-1999
<EXCHANGE-RATE>                                          1
<CASH>                                                 8,821
<SECURITIES>                                             0
<RECEIVABLES>                                          9,876
<ALLOWANCES>                                            453
<INVENTORY>                                            5,765
<CURRENT-ASSETS>                                       26,389
<PP&E>                                                 30,502
<DEPRECIATION>                                         2,580
<TOTAL-ASSETS>                                        146,436
<CURRENT-LIABILITIES>                                  23,984
<BONDS>                                                75,000
<COMMON>                                                 61
                                  1,075
                                              0
<OTHER-SE>                                             51,399
<TOTAL-LIABILITY-AND-EQUITY>                          146,436
<SALES>                                               110,442
<TOTAL-REVENUES>                                      110,442
<CGS>                                                  65,869
<TOTAL-COSTS>                                         108,230
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                     6,590
<INCOME-PRETAX>                                       (3,802)
<INCOME-TAX>                                          (1,445)
<INCOME-CONTINUING>                                   (2,357)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
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