SHOP AT HOME INC /TN/
10-Q/A, 1999-05-25
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549


                                   FORM 10-Q/A

              Quarterly Report Pursuant to Section 13 or 15 (d) of
                       the Securities Exchange Act of 1934


                  For the Quarter Ended Commission File Number
                           September 30, 1998 0-25596

                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)


                              TENNESSEE 62-1282758
                  (State or other jurisdiction of (IRS Employer
               incorporation or organization) Identification No.)


                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                         Nashville, Tennessee 37230-5249
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (615) 263-8000


Indicate by check mark whether the registrant (1) has filed all reports required
   to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
 during the preceding 12 months (or for such shorter period that the registrant
  was required to file such reports), and (2) has been subject to such filing
                  requirements for the past 90 days. Yes X No

  Indicate the number of shares outstanding of each of the issuer's classes of
                common stock as of the latest practicable date.

                    Common Stock $.0025 par value 23,249,417
                     (Title of class) (Shares outstanding at
                               September 24, 1998)


<PAGE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                      Index
                 Three Months Ended September 30, 1998 and 1997
- --------------------------------------------------------------------------





Part     I        FINANCIAL INFORMATION


         Item 1 - Financial Statements

         Condensed Consolidated Balance Sheets                              3

         Condensed Consolidated Statements of Operations                    4

         Condensed Consolidated Statements of  Cash Flows                 5-6

         Notes to Condensed Consolidated Financial Statements             7-9


         Item 2 - Management's Discussion And Analysis Of
                    Financial Condition And Results Of Operations       10-16

         Item 3 - Quantitative & Qualitative Disclosure About Market Risk  16

Part     II       OTHER INFORMATION                                        17

         Item 1 - Legal Proceedings

         Item 2 - Changes in Securities

         Item 3 - Defaults upon Senior Securities

         Item 4 - Submission of Matters to a Vote of Security Holders

         Item 6 - Exhibits and Reports on Form 8-K

                     Exhibit 27 - Financial Data Schedule (For SEC use only)









<PAGE>
<TABLE>


                                           SHOP AT HOME, INC. AND SUBSIDIARIES
                                          Condensed Consolidated Balance Sheets
                                                  (Thousands of Dollars)

- ------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                                September 30,                    June 30,
                                                                                     1998                          1998
                                                                               -----------------             -----------------
<S>                                                                            <C>                           <C>
                                                                                 (Unaudited)
ASSETS
Cash and cash equivalents                                                            $   12,998                    $   21,224
Accounts receivable-Net                                                                   4,257                         3,830
Inventories-Net                                                                           4,638                         4,332
Prepaid expenses                                                                            716                           404
Deferred tax assets                                                                         990                           990
                                                                               -----------------             -----------------
     Total current assets                                                                23,599                        30,780

Notes receivable-related party, net of discount of $126
      and $134, respectively                                                                667                           660
Property & equipment, net                                                                25,348                        20,557
FCC  and NFL licenses, net                                                               84,179                        84,831
Goodwill, net                                                                             2,491                         2,532
Other assets                                                                              4,677                         4,410
                                                                               =================             =================
     Total assets                                                                   $   140,961                    $  143,770
                                                                               =================             =================

LIABILITIES AND STOCKHOLDERS' EQUITY
Accounts payable and accrued expenses                                                $   16,658                    $   18,784
Current portion - capital leases and long-term debt                                           -                           161
Deferred revenue                                                                            515                           267
                                                                               -----------------             -----------------
     Total current liabilities                                                           17,173                        19,212

Long-term debt, less current portion                                                     75,000
                                                                                                                       75,254

Deferred income taxes                                                                     3,404                         3,551

Redeemable Preferred Stock
  $10 par value, 1,000,000 shares authorized,
   137,943 shares issued and outstanding at
  September 30, 1998 and June 30, 1998,
   redeemable at $10 per share                                                            1,393                         1,393

Stockholders' equity:
Common stock - $.0025 par value,
  30,000,000  shares  authorized,  23,249,417  and  23,313,191  shares issued at
  September 30, 1998
 and June 30, 1998, respectively                                                             58                            58
Additional paid in capital                                                               48,965                        49,093
Accumulated deficit                                                                     (5,032)                       (4,791)
                                                                               -----------------             -----------------
     Total liabilities and stockholders' equity                                     $   140,961                    $  143,770
                                                                               =================             =================
</TABLE>

          The accompanying notes are an integral part of the condensed
                       consolidated financial statements.
<PAGE>
<TABLE>


                                           SHOP AT HOME, INC. AND SUBSIDIARIES
                                     Condensed Consolidated Statements of Operations
                                                  (Thousands of Dollars)

<CAPTION>

                                                        Three Months Ended September 30,
                                                       ------------------------------------
                                                            1998                1997
                                                       ----------------   -----------------
                                                                   (Unaudited)
<S>                                                    <C>                <C>

Net revenues                                                $   33,818           $  21,229

Cost of goods sold (excluding items listed
     below)                                                     19,921              12,348

     Salaries and wages                                          2,631               1,617
     Transponder and cable charges                               5,882               3,854
     Other general and
administrative                    expenses                       2,818               2,369
     Depreciation and amortization                               1,034                 386
Move-related                     expenses
                                                                   254                   -
                                                       ----------------   -----------------
         Total operating expenses                               32,540              20,574
                                                       ----------------   -----------------

Operating income                                                 1,278                 655


Other income                                                       339                 105
Interest expense-net                                           (2,001)               (284)
                                                       ----------------   -----------------
Income (loss) before
income                                taxes                      (384)                 476

Income tax expense (benefit)                                     (146)                 109
                                                       ----------------   -----------------

         Net income (loss)                                  $    (238)             $   367
                                                       ================   =================

Basic earnings (loss) per share                             $   (0.01)            $   0.03
                                                       ================   =================

Diluted earnings (loss) per share                           $   (0.01)            $   0.02
                                                       ================   =================

</TABLE>







          The accompanying notes are an integral part of the condensed
                       consolidated financial statements.


<PAGE>
<TABLE>



                                           SHOP AT HOME, INC. AND SUBSIDIARIES
                                     Condensed Consolidated Statements of Cash Flows
                                      Three Months Ended September 30, 1998 and 1997
                                                  (Thousands of Dollars)
- ----------------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                                     1998                       1997
                                                                                  (Unaudited)                (Unaudited)
                                                                               ------------------         ------------------
<S>                                                                            <C>                        <C>

CASH FLOW FROM OPERATING ACTIVITIES:
Net income (loss)                                                                    $     (238)                  $     367
Gain on sale of asset
Non-cash items included in net income (loss):
     Depreciation and amortization                                                         1,034                        386
     Deferred income taxes                                                                 (148)                        108
     Deferred interest expense                                                               (7)                          -
     Provision for bad debts                                                                   -                        210
Changes in current and non-current items:
     Accounts receivable                                                                   (433)                      (601)
     Inventories                                                                           (305)                        196
     Prepaid expenses and other assets                                                     (579)                      (436)
     Accounts payable and accrued expenses                                               (2,128)                    (2,209)
     Deferred revenue                                                                        248                         15
                                                                                                          ------------------
                                                                               ------------------
         Net cash (used in) operations                                                   (2,556)                    (1,964)
                                                                               ------------------         ------------------

CASH FLOW FROM INVESTING ACTIVITIES:
     Goodwill                                                                                  -                       (51)
     Note receivable-related party                                                             -                      (300)
     Purchase of property, plant and equipment                                           (5,086)                      (202)
     Other assets                                                                              -                    (1,021)

                                                                               ------------------         ------------------
         Net cash used in investing activities                                           (5,086)                    (1,574)
                                                                               ------------------         ------------------

CASH FLOW FROM FINANCING ACTIVITIES:
     Exercise of stock options and warrants                                                    -                        360
     Retirement of common stock                                                            (169)                          -
     Repayments of debt                                                                        -                      (639)
     Capital lease payments                                                                (415)                          -
                                                                               ------------------         ------------------
         Net cash used in financing activities                                             (584)                      (279)
                                                                               ------------------         ------------------

NET DECREASE IN CASH                                                                     (8,226)                    (3,817)
   Cash beginning of period                                                               21,224                      5,078
                                                                               ==================         ==================
   Cash end of period                                                                $    12,998                 $    1,261
                                                                               ==================         ==================


</TABLE>










          The accompanying notes are an integral part of the condensed
                       consolidated financial statements.


<PAGE>
<TABLE>


                                           SHOP AT HOME, INC. AND SUBSIDIARIES
                               Condensed Consolidated Statements of Cash Flows (Continued)
                                      Three Months Ended September 30, 1998 and 1997
                                                  (Thousands of Dollars)

- --------------------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                         1998                                   1997
                                                               --------------------------             --------------------------
                                                                      (Unaudited)                            (Unaudited)
<S>                                                            <C>                                    <C>

SCHEDULE OF NONCASH FINANCING ACTIVITIES

Stock issued for loan guarantee
     of accounts payable                                                   $          40                          $           -
                                                               ==========================             ==========================


Assets acquired through capital lease                                      $           -                          $         149
                                                               ==========================             ==========================


Notes payable issued for
    acquisition of Urban Broadcasting Systems, Inc.                       $        1,400                          $           -
                                                               ==========================             ==========================


Stock issued in connection with retirement of
    debt (444,177) shares                                                 $        1,190                          $           -
                                                               ==========================             ==========================


</TABLE>


























          The accompanying notes are an integral part of the condensed
                       consolidated financial statements.


<PAGE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
              Notes to Condensed Consolidated Financial Statements
                         September 30, 1998 (Unaudited)



NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

All dollar values in tables and the financial  statements have been expressed in
(000s) except for per share data. The financial  information  included herein is
unaudited however, such information reflects all adjustments (consisting only of
normal recurring adjustments) which are, in the opinion of management, necessary
for a fair presentation of financial  condition and results of operations of the
interim periods.  The condensed  consolidated  balance sheet data for the fiscal
year ended June 30, 1998 was derived from audited financial statements, but does
not  include  all  disclosures   required  by  generally   accepted   accounting
principles.

The accounting  policies  followed by the Company are set forth in the Company's
financial statements in the Shop At Home, Inc. and Subsidiaries Annual Report on
Form 10-K/A2 for the fiscal year ended June 30, 1998.

Certain  amounts  in  the  prior  periods'  condensed   consolidated   financial
statements have been  reclassified  for  comparative  purposes to conform to the
current year presentation.


NOTE 2 - INVENTORY

The  components  of  inventory  at  September  30, 1998 and June 30, 1998 are as
follows:

                          September 30, 1998                June 30, 1998
                         --------------------         -------------------
                                       (Thousands of Dollars)

Work in process                    $     112                   $     152
Finished goods                         4,575                       4,201
                         --------------------         -------------------
                                       4,687                       4,353
Valuation allowance                      (49)                        (21)
                         --------------------         -------------------

Total                             $    4,638                  $    4,332
                         ====================         ===================


NOTE 3 - STOCK TRANSACTION

The Company's Board of Directors authorized management to repurchase in the open
market, at its discretion, up to 2 million shares of the Company's common stock.
Shares purchased under this program will be retired in accordance with the terms
of the Indenture.  By the end of September  1998, the Company had  repurchased a
total of 75,000 shares at a cost of $169.


NOTE 4 - NET EARNINGS/(LOSS) PER SHARE

Basic earnings (loss) per share is computed by dividing net income (loss) by the
weighted average number of shares of common stock outstanding.  Diluted earnings
(loss) per share is computed by dividing  the net income  (loss) by the weighted
average  number of shares of common  stock and assumed  conversions  of dilutive
securities  and  potential  common  shares  outstanding  during  the  respective
periods.  Dilutive securities are represented by options,  warrants,  redeemable
preferred  stock  and  convertible  debt  outstanding  and are  included  in the
computation only for periods in which net income was generated.

The following table sets forth for the periods  indicated the calculation of net
earnings per share:
<TABLE>
<CAPTION>

                                                            Three Months Ended September 30,
                                                                 1998              1997
                                                            ---------------    --------------
<S>                                                         <C>                <C>

Numerator:
     Net income (loss)                                           $   (238)           $   367
     Preferred stock dividends                                         (3)               (3)
                                                            ---------------    --------------
     Numerator for basic earnings per
          share-income (loss) available to
          common stockholders                                        (241)               364
     Effect of dilutive securities:
          Preferred stock dividends                                      3                 3
          Interest on convertible debt                                   -              (48)
                                                            --------------     --------------

Numerator for diluted earnings per
          share-income (loss) available to
          common stockholders after assumed conversions          $   (238)           $   319
                                                            ===============    ==============

Denominator:
     Denominator for basic earnings per share-
          weighted-average shares                               23,297,515        10,925,718
                                                            ---------------    --------------
     Effect of dilutive securities:
        a) Stock options and warrants                                    -         2,754,731
        b) Convertible preferred stock                                   -           137,943
 c) Convertible debt                                                     -           475,026
                                                            ---------------    --------------
     Dilutive potential common shares                                    -         3,367,700
                                                            ===============    ==============
     Denominator for diluted earnings per share-
          adjusted weighted-average shares and assumed
          conversions                                           23,297,515        14,293,418
                                                            ===============    ==============

Basic earnings (loss) per share                                  $  (0.01)          $   0.03
                                                            ===============    ==============
Diluted earnings (loss) per share                                $  (0.01)          $   0.02
                                                            ===============    ==============
</TABLE>

Although  these amounts are excluded from the  computation in loss years because
their inclusion would be anti-dilutive,  they are shown here for information and
comparative purposes only.

a)       Employee stock options and warrants                    2,158,519
b)       Convertible preferred stock                              137,943
c)       Convertible debt

NOTE 5- MANAGEMENT STOCK OPTIONS OUTSTANDING
At  September  30, 1998,  options to purchase up to  1,898,000  shares of common
stock,  including 75,000 shares issued to outside  directors,  at prices ranging
from $1.00 to $3.75 per share  were  outstanding  to  employees  and  members of
management. Options vest annually over a period of up to five years. The options
expire the earlier of 5 years from date of vesting or 30 days after  termination
of employment.



<PAGE>


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                  RESULTS OF OPERATIONS

         The  following  analysis  of the  financial  condition  and  results of
operations  of the Company is  qualified  in its  entirety by the more  detailed
information and financial data, including the Consolidated  Financial Statements
and Notes thereto included elsewhere herein.

General

         The Company,  founded in 1986, is a nationally  televised home shopping
retailer  offering  high-quality  merchandise,  at prices below those  generally
available from traditional retailers and catalogs, as well as unique merchandise
and memorabilia that may be unavailable or have limited availability  elsewhere.
The Company  derives  revenues  primarily from the sale of merchandise  marketed
through its home shopping  programming  carried by television  stations owned by
the  Company,  by  television  stations  with whom the Company has entered  into
agreements  to purchase  broadcast  time,  by the  carriage of those  television
broadcasts on cable television  systems under the "must-carry" or retransmission
consent  provisions of federal law, by the direct  carriage on cable  television
systems under agreements with cable system operators and by the direct reception
of the Company satellite  transmission by individuals who own satellite downlink
equipment.  Beginning in 1997, another source of revenues has been the Company's
wholly-owned  subsidiary,  Collector's  Edge of Tennessee,  Inc.,  ("Collector's
Edge"). Collector's Edge is engaged in the business of wholesale sales of sports
trading cards under license with National Football League Properties,  Inc., and
National  Football  Players,  Incorporated.  Collector's  Edge was  organized in
February,  1997 and  acquired  the assets of an existing  company  that had been
engaged in the same  business  for  approximately  four years.  The Company also
receives some revenues from the sale of broadcast  time on its owned  television
stations for the broadcast of infomercials.

         As of September 30, 1998, the Company's programming was viewable during
all or a part of each day by approximately 65 million cable households, of which
approximately   6.1  million  cable   households   receive  the  programming  on
essentially a full-time  basis (20 or more hours per day) and the remaining 58.9
million cable  households  receive it on a part-time  basis. In order to measure
its performance in a manner that reflects both the growth of the Company and the
nature of its access to  part-time  cable  households,  the Company uses a cable
household  full-time  equivalent  method to measure  the reach of the  Company's
programming  which  accounts for both the quantity and quality of time available
to the Company.  To derive this full-time  equivalent cable household base ("FTE
Cable Household"),  the Company has developed a methodology to assign a relative
value of each daypart to the Company's overall sales, which is based on sales in
markets  where the  programming  is  carried  on a  full-time  basis.  While the
weighting of each daypart has a subjective  element,  the Company  believes that
changes in the number of FTE Cable Households provide a measure of the growth of
the Company and applies this  methodology to all  affiliates.  Accordingly,  the
Company uses the revenue per average FTE Cable Household as a measure of pricing
new affiliate contracts and estimating their anticipated revenue performance.

         The Company owns and operates five UHF television  stations  located in
the San Francisco, Boston, Houston, Cleveland and Raleigh markets, four of which
are among the top 13 television markets in the United States.

         Principal  elements in the  Company's  cost  structure  are (i) cost of
goods sold, (ii)  transponder and cable costs, and (iii) salaries and wages. The
Company's  cost of goods sold is a direct result of both the product mix and the
Company's   ability  to  negotiate  more  favorable  prices  from  its  vendors.
Transponder and cable costs include expenses
related to carriage under affiliation and transponder agreements. Carriage costs
have  increased on an absolute  basis in recent years.  The Company's  increased
carriage  costs are primarily  attributable  to the  initiation of the Company's
programming in new markets.  FTE Cable Households have grown from 9.1 million at
September 30, 1997, to 15.2 million at September 30, 1998.  The Company  expects
this trend will  continue  as the  Company  enters new  markets  and expands the
number of hours in its part-time markets.

Overview of Results of Operations

         The following table sets forth for the periods indicated the percentage
relationship  to net sales of certain items included in the Company's  Condensed
Consolidated Statements of Operations:
<TABLE>
<CAPTION>

                                                Three Months Ended September 30,
                                                 1998                      1997
                                         ----------------------     --------------------
<S>                                      <C>                        <C>

Net revenues                                             100.0   %                100.0  %

Cost of goods sold (excluding items                       58.9                     58.2
     listed below)

Salaries & wages                                           7.8                      7.6
Transponder & cable                                       17.4                     18.2
Other general operating and
administrative expense                                     8.3                     11.2
Depreciation & amortization                                3.0                      1.8
Move-related expenses
                                                           0.8                        -
Total operating expenses                                  96.2                     97.0
Other income                                               1.0                      0.5
Interest expense                                         (5.9)                    (1.3)

Net income (loss) before income
taxes                                                    (1.1)                      2.2
Income tax expense (benefit)                             (0.4)                      0.5

Net income (loss)                                        (0.7)                      1.7

- ----------------------------------------------------------------------------------------
</TABLE>



Three months ended September 30, 1998 vs. three months ended September 30, 1997

         Net Revenues.  The Company's  revenues for the quarter ended  September
30,  1998,  were $33.8  million,  an  increase  of 59.3% from  revenues of $21.2
million for the same quarter in 1997. The core business of the shopping  network
accounted  for  94.2% of  revenues  on an  average  of 15.2  million  FTE  Cable
Households in the quarter ended September 30, 1998 compared to an average of 8.7
million FTE Cable Households in the 1997 quarter,  representing a 73.6% increase
in FTE cable  households.  The  remaining  5.8% of the 1998 increase in revenues
resulted  from  approximately  $1.9 million in sales from  Collector's  Edge, as
compared to $1.4 million in sales for the same quarter in 1997.

Also included in net revenue was infomercial income, generated  by the Company's
television  stations in Boston and  Houston,  of $304  compared  to $271 in  the
comparable  1997  quarter representing a 12.2% increase.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise and inhouse  freight for the quarter ending  September 30, 1998. The
cost of goods sold increased to 58.9% from 58.2% in comparable 1997 period.  The
increase is mainly due to a higher  percentage  of sales  attributable  to lower
margin product categories,  primarily electronics and plush toys which represent
37.78% for the three months  ending  September 30, 1998 and 28.82% for the three
months ended September 30, 1997.

         Salaries and Wages.  Salaries and wages for the quarter ended September
30, 1998,  were $2.6 million,  an increase of 62.7%  compared to the  comparable
1997  quarter.  Salaries  and wages as a percent  of sales,  however,  increased
slightly to 7.8% from 7.6%.  This  increase  is  attributable  to the  Company's
investment  in  management  and  operating  personnel  to  continue  to build an
infrastructure to support growth and expansion.

         Transponder  and Cable.  Transponder  and cable  costs for the  quarter
ended  September 30, 1998 were $5.9 million,  an increase of $2 million or 52.6%
compared  to the  comparable  1997  quarter.  During the same  period  full-time
equivalent households grew 73.6%. Cable carriage costs decreased as a percentage
of revenues from 18.2% to 17.4%.  This reflects  management's  efforts to reduce
carriage  costs by either  dropping or  renegotiating  contracts  where carriage
costs exceed  targets.  Cable carriage costs as a percentage of sales  initially
tend to be higher in periods during which the Company  enters a new market.  Due
to the fixed  nature of this  expense,  however,  the ratio of  expense to sales
usually decreases as the viewing audience grows and related sales increase. As a
market  matures,  if  carriage  costs do not  migrate  down  toward the  target,
management  attempts to renegotiate the carriage  contract and may exit a market
if acceptable margins cannot be obtained.

         Other General  Operating and  Administrative  Expenses.  Other general,
operating and  administrative  expenses for the quarter ended September 30, 1998
were $2.8 million,  an increase of $449 or 19.0% compared to the comparable 1997
quarter.  This increase is primarily  attributable to an increase in credit card
fees and telephone  costs related to the increase in sales,  and to increases in
utilities,  rent and payroll  taxes.  With the sales  increase of over 59%, this
expense category,  which is largely comprised of fixed expenses,  decreased as a
percentage of revenues to 8.3% in 1998 from 11.2% in 1997.

         Depreciation  and  Amortization.  Depreciation and amortization for the
quarter ended September 30, 1998 were $1 million,  an increase of $648 or 167.9%
compared to the comparable  1997 quarter and $486 of this increase is associated
with the  additional  amortization  of  license  costs of the  three  television
stations  acquired in March 1998, and additional  depreciation  of the Company's
new facility in Nashville.

         Move-Related  Expenses.  Move-related expenses were $254 in the quarter
ended  September  30,  1998.  These  expenses   primarily  relate  to  staffing,
recruiting and training associated with the Company's relocation to Nashville.
         Interest. Interest expense for the quarter ended September 30, 1998 was
$2 million,  an increase of $1.7  million or 604.6%  compared to the  comparable
1997 quarter.  This increase  reflects the impact of the issuance of $75 million
11% Senior  Secured  Notes due 2005,  which the Company  successfully  issued on
March 27, 1998.

Other Income. Other income increased to $339 for the quarter ended September 30,
1998, from $105 for the same period in 1997,  representing a 223% increase. This
was primarily due to interest income on the investment of cash balances.



 LIQUIDITY AND CAPITAL RESOURCES

         The  Company's  historical  capital  sources  have  included an initial
public offering of Common Stock,  proceeds from the private and public placement
of Common Stock,  proceeds from the exercise of warrants,  bank lines of credit,
public  placement of debt,  funds from operations and long-term debt incurred in
connection with acquisitions.

         As of September 30, 1998, the Company had total current assets of $23.6
million and total current  liabilities  of $17.2 million for working  capital of
$6.4  million.  The Company's  positive  working  capital  position is primarily
attributable  to the infusion of excess cash from the public  offering closed in
March 1998,  which will  continue to be used to fund  capital  expenditures  and
general working capital requirements.

         During the quarter ended September 1998, the Company used approximately
$2.1 million to reduce payables and added  approximately  $.6 million in prepaid
items relating to future sports  promotions.  In addition,  the Company incurred
capital  expenditures of approximately  $5.1 million which included  upgrades to
the equipment at the San  Francisco  and Raleigh  stations to increase the power
and quality of these broadcast signals; acquisition, renovation and equipping of
its new Nashville facilities;  and normal recurring capital expenditures.  These
capital  expenditures  were  funded from the  proceeds  of the public  stock and
public notes offerings.

         The Company acquired three broadcast television stations:  KCNS located
in San Francisco, California, WRAY located in the Raleigh-Durham, North Carolina
market,   and  WOAC  in  the  Cleveland,   Ohio  market,   in  March  1998  (the
"Acquisition").  The Company expects that the notes offering and the Acquisition
and the resulting  discontinuation  of existing time brokerage  agreements  with
KCNS, WRAY and WOAC has and will continue to impact the results of operations as
follows:  (i) costs of carriage will decrease due to the termination of the time
brokerage  agreements,  (ii) costs related to station  operations will increase,
(iii) depreciation and amortization will  significantly  increase as a result of
the  Acquisition,  (iv) interest  expense will increase as a result of the notes
offering,  (v)  infomercial  income may  increase,  and (vi) net  revenues  will
increase as a result of additional  households resulting from the newly acquired
stations.  Notwithstanding  the increase in interest expense  resulting from the
notes offering,  the Company believes that funds necessary to meet the Company's
capital  requirements  for the  foreseeable  future will be  available  from the
proceeds of the stock and notes offering,  funds from  operations  (after giving
effect of the items listed in (i) through (vi) above) and additional  financing,
if necessary or desirable. The Indenture associated with the notes offering will
permit the Company,  subject to  satisfaction  of certain  conditions,  to incur
indebtedness  which  may be  used  for  future  capital  needs  of the  Company,
including  the  acquisition  of  additional   broadcast  properties  subject  to
satisfaction of certain conditions.

         Upon the acquisition of WMFP by a subsidiary of the Company in February
1995,  the Company  concluded  that it was not legally  obligated to collect and
remit  sales and use tax on sales to  residents  of  Massachusetts.  The Company
requested a ruling from the Massachusetts state taxing authority that such taxes
do not apply to the  Company.  The ruling  request is  currently  pending and no
decision  has  been  made  by the taxing authority. As a defensive strategy, the
Company collects sales and use tax  on  all  sales made into Massachusetts.  The
Company intends to pay these  collected amounts to  the  taxing  authority  if a
determination  is made  that  taxes are due or to refund  these  amounts  to its
customers if taxes are not due.  Through  September  30,  1998,  the Company has
collected  approximately  $1.1 million with respect to  Massachusetts sales  tax
amounts.

Year 2000

         The  Company  focused  on Year 2000  with an  inside-out  approach  and
completed an internal  analysis and vendor/third  party service provider survey.
The primary focus has been on Information  Systems ("IS") which are, at present,
nearly  100%  compliant.   The  Company  achieved   compliance  through  systems
replacement and believes existing capital budgets are adequate for any remaining
hardware and software replacements.

         The  Company is  supported  by  redundant  IBM  RS6000s,  each of which
interfaces  directly with our Y2K compliant backup disk system.  The new version
of the AIX  operating  system is also  compliant.  The  Company's  relocation to
Nashville,  Tennessee, helped compliance efforts by requiring the replacement of
key network equipment.

         Since the move, the Company upgraded  approximately 90% of its computer
systems to compliant Windows NT systems.  Additionally,  the PBX, voice response
system and Aspect  Callcenter  software  and server  were all  upgraded  and are
compliant.  The only  outstanding  Year 2000 issues  surround the  Company's web
server  and a  software  program  utilized  by Human  Resources.  Thus,  from an
internal standpoint, Shop At Home is now more than 90% Y2K compliant.

         The  Company  has  established  a  Year  2000  committee  to  focus  on
businesses  external to Shop At Home and to  concentrate  on systems and service
suppliers which are  electronically  linked to the Company's business units. The
Company has provided  many major  vendors with an EDI software  package which is
Y2K compliant and the Company is not presently aware of any material problems in
the Year  2000  compliance  plans of its major  vendors  or  service  providers;
however,  the  committee  will focus on risk  analysis in relation to our credit
card processor or other possible  non-compliant vendors. A contingency plan will
be  established  by June 1999 in the event that these  service  providers do not
meet the compliance deadline.

The following is the time table for Shop At Home's Year 2000 compliance effort:

Apr 1999          All internal (hardware  and software)  and external (supplier)
                    factors identified. 90% completed at end of April 1999.
May               Mailings to external suppliers scheduled to go out.
Jun               Internal   problems addressed and corrected and questionnaires
                    to external suppliers evaluated. Begin testing internal
                    systems.
Jul               Continue testing internal systems. Begin contingency planning.
Aug               Complete contingency planning.  Begin contingency testing.
Aug               Internal Oracle implementation with new  hardware and software
                     complete.
Sep               Continue contingency testing.
Oct 1999          Complete  all  evaluation  and  testing.  Review all  portions
                     of Y2K documentation.


     Shop at Home has spent  approximately  $.5 million on new computer hardware
and systems to date.  Shop at Home is  replacing  most of the  primary  computer
systems  as  part  of Year  2000  compliance  and to  build  the  infrastructure
necessary for growth.  The total cost of system  replacements (both hardware and
software)  will  approximate  $10 million (in  addition to what has already been
spent). The source of funding will be from operations and equity funding.

The "worst case"  scenario would be for the Company's  critical  vendors to have
Y2000 problems. Such vendors would be related to:

a)       bankcard processors.  The Company believes there are several providers
         for this service as alternatives.
b)       long  distance  telephone  service  providers.  Similarly,  in addition
         to  the  two  providers  used  by  the  Company  currently, the Company
         believes there are alternative providers.
c)       the  satellite  transponder  provider.  The   contractor  is  bound  to
         provide   this  service.  If  there  were   no  alternative   then  the
         Company's signal would cease to be transmitted across the country.

The Company is  contacting  these  vendors to verify  their claims that they are
Y2000 compliant.  Shop At Home's contingency plans include seeking  alternatives
to vendors that are not compliant.  Efforts, if necessary,  will be made to find
replacement  sources of all  primary  servicers  that  cannot  provide  adequate
assurance of compliance.

Despite the concern  surrounding  discussions of Year 2000, the Company does not
anticipate  major  interruptions.  The  development and testing of a contingency
plan will help to ensure this. The Company  believes its Y2K program is adequate
to detect in advance  compliance  issues,  and that the  necessary  resources to
remedy them are available.  However,  the Year 2000 problem has many aspects and
potential consequences, some of which are not reasonably foreseeable; therefore,
there can be no assurance that unforeseen consequences will not occur.



Recent Accounting Pronouncements

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, Reporting  Comprehensive  Income. The
Statement  establishes  standards  for  reporting  comprehensive  income and its
components in a full set of financial statements. The Statement is effective for
fiscal years  beginning  after  December 15, 1997. The Company had no items that
would be classified as other comprehensive income in the quarter ended September
30, 1998.

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards No. 131,  Disclosures  about  Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in  annual  financial   statements  and  interim  financial  reports  issued  to
shareholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic areas and major customers. The Statement will
become  effective  for  the  Company's  June  30,  1999  fiscal  year  financial
statements and will impact interim  reporting  beginning with the quarter ending
September 30, 1999. The Company is evaluating  SFAS 131 to determine the impact,
if any, on its reporting and disclosure requirement.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

         Market risk  represents  the risk of loss that may impact the financial
position,  results of  operations,  or cash flows of the  Company due to adverse
changes in  financial  market  prices,  including  interest  rate risk,  foreign
currency  exchange rate risk,  commodity  price risk, and other relevant  market
rate or price risks.

         The  Company is exposed to some  market risk  through  interest  rates,
related  to  its  investment  of  its  current  cash  and  cash  equivalents  of
approximately $13 million.  These funds are generally  invested in highly liquid
debt instruments with short term maturities.  As such instruments mature and the
funds are  re-invested,  the  Company is  exposed to changes in market  interest
rates. This risk is not considered material and the Company manages such risk by
continuing to evaluate the best investments  rates available for short-term high
quality investments.

         The Company is not exposed to market risk  through  changes in interest
rate on its long term indebtedness, because such debt is at a fixed rate.

         The Company  obtains,  on  consignment,  the vast  majority of products
which it sells  through its  programming,  and the prices of such  products  are
subject  to  changes  in  market   conditions.   These  products  are  purchased
domestically, and, consequently, there is no foreign currency exchange risk.

         The  Company  has  no  activities   related  to  derivative   financial
instruments or derivative commodity instruments.


<PAGE>



                                               PART II -- OTHER INFORMATION



Item 1.          Legal Proceedings.
                 None


Item 2.          Changes In Securities.
                 None


Item 3.          Defaults Upon Senior Securities.
                 None


Item 4.          Submission Of Matters To A Vote Of Security Holders.
                 None


Item 6.          Reports On Form 8-K.
                 None


                 Exhibits

                 Exhibit 27 Financial Data Schedule (For SEC use only)


<PAGE>




                                                        SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


/S/ Kent E. Lillie
Kent E. Lillie, President


Date:


/S/ James Bauchiero
James Bauchiero, Chief Financial Officer


Date:_____________________________


<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000810029
<NAME>                        SHOP AT HOME,INC.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. Dollars

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              Jun-30-1999
<PERIOD-START>                                 Jul-1-1998
<PERIOD-END>                                   Sep-30-1998
<EXCHANGE-RATE>                                1
<CASH>                                         12,998
<SECURITIES>                                   0
<RECEIVABLES>                                  4,770
<ALLOWANCES>                                   (513)
<INVENTORY>                                    4,638
<CURRENT-ASSETS>                               23,599
<PP&E>                                         28,402
<DEPRECIATION>                                 (3,054)
<TOTAL-ASSETS>                                 140,961
<CURRENT-LIABILITIES>                          17,173
<BONDS>                                        75,000
                          1,393
                                    0
<COMMON>                                       58
<OTHER-SE>                                     48,965
<TOTAL-LIABILITY-AND-EQUITY>                   140,961
<SALES>                                        33,818
<TOTAL-REVENUES>                               33,818
<CGS>                                          19,921
<TOTAL-COSTS>                                  12,619
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             2,001
<INCOME-PRETAX>                                (384)
<INCOME-TAX>                                   (146)
<INCOME-CONTINUING>                            (238)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (238)
<EPS-BASIC>                                  (0.01)
<EPS-DILUTED>                                  (0.01)



</TABLE>


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