SHOP AT HOME INC /TN/
10-K, 1999-08-31
CATALOG & MAIL-ORDER HOUSES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549
                                    --------

                                    FORM 10-K
                                   (Mark One)
                          [X] ANNUAL REPORT PURSUANT TO
                           SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                         For the fiscal year ended June
                                    30, 1999

                        [ ] Transition report pursuant to
                           section 13 or 15(d) of the
                       Securities Exchange Act of 1934 For
                      the transition period from ______ to
                                     ______

                         Commission file number 0-25596

                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)

                              Tennessee 62-1282758
                       (State of incorporation) (IRS EIN)

                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                        Nashville, Tennessee 37230-05249
                    (Address of principal executive offices)

        Registrant's telephone number, including area code: (615)263-8000

        Securities registered pursuant to Section 12(b) of the Act: NONE

                    Securities registered pursuant to Section
                               12(g) of the Act:

                         Common Stock, $.0025 par value
                                (Title of class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by  Section  13 or 15(d)  for the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required to file such  reports);  and,  (2) has been subject to such filing
requirements for the past 90 days.
                                                             Yes x No ____

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

Aggregate  market  value  of the  Common  Stock  held by  non-affiliates  of the
registrant on August 26, 1999 was $235,735,418

Number  of  shares  of  Common  Stock  outstanding  as  of  August  25, 1999 was
30,397,202

DOCUMENTS INCORPORATED BY REFERENCE

The  Registrant's  definitive Proxy Statement in connection with the 1999 Annual
Meeting of  Shareholders  which will be filed with the  Securities  and Exchange
Commission  within 120 days after the end of the Registrant's  fiscal year ended
June 30, 1999 is  incorporated by reference in Part III of this Annual Report on
Form 10-K.




<PAGE>


                               SHOP AT HOME, INC.

                                    FORM 10-K

                     FOR THE FISCAL YEAR ENDED JUNE 30, 1999

                                      INDEX

PART I                                                          Page

         Item 1.           Business                                5
         Item 2.           Properties                             18
         Item 3.           Legal Proceedings                      18
         Item 4.           Submission of Matters to a Vote of
                              Security Holders                    19

PART II

         Item 5.           Market for the Registrant's Common Stock
                              and Related Stockholder Matters     20
         Item 6.           Selected Financial Data                21
         Item 7.           Management's Discussion and Analysis
                              of Financial Condition and Results
                              of Operations                       22
         Item 7A.          Quantitative and Qualitative
                              Disclosures About Market Risk       31
         Item 8.           Financial Statements and Supplementary
               `              Data                                32
         Item 9.           Changes in and Disagreements with
                              Accountants on Accounting and
                              Financial Disclosure                61
PART III

         Item 10.          Directors and Executive Officers of the
                              Registrant                          62
         Item 11.          Executive Compensation                 62
         Item 12.          Security Ownership of Certain
                              Beneficial Owners and Management    62
         Item 13.          Certain Relationships and Related
                              Transactions                        62

PART IV

         Item 14.          Exhibits, Financial Statement
                              Schedules, and Reports on Form 8-K  63

SIGNATURES                                                        70






<PAGE>


FORWARD-LOOKING STATEMENTS

         This report includes  forward-looking  statements within the meaning of
Section 27A of the  Securities  Act of 1933 and  Section  21E of the  Securities
Exchange Act of 1934. Shop At Home, Inc. (the "Company" or "Shop At Home") based
these  forward-looking  statements  largely  on  its  current  expectations  and
projections  about future  events and financial  trends  affecting the financial
condition of its business.  These  forward-looking  statements  are subject to a
number of risks,  uncertainties and assumptions  about Shop At Home,  including,
among other things:

o         general economic and  business conditions, both  nationally and in the
                Company's markets;

o         the Company's expectations and estimates concerning  future  financial
                performance,  financing  plans and the  impact of competition;

o         anticipated trends in the Company's business;

o         existing and future regulations affecting the Company's business;

o         the Company's successful implementation of its business strategy;

o         fluctuations in the Company's operating results; and

o         technological changes in the television and Internet industry.

         In  addition,  in this  report,  the words  "believe,"  "may,"  "will,"
"estimate,"   "continue,"   "anticipate,"   "intend,"   "expect"   and   similar
expressions,  as they relate to Shop At Home,  its business or  management,  are
intended to identify forward-looking statements.

         The Company  undertakes no obligation to publicly  update or revise any
forward-looking  statements,  whether  as a result  of new  information,  future
events or otherwise  after the date of this  report.  Because of these risks and
uncertainties,  the forward-looking  events and circumstances  discussed in this
report may not occur and  actual  results  could  differ  materially  from those
anticipated or implied in the forward-looking statements.





<PAGE>


ITEM 1.  BUSINESS

Shop At Home

         The Company sells specialty consumer products,  primarily collectibles,
through interactive  electronic media including  broadcast,  cable and satellite
television  and,  increasingly,  the Internet.  The Company  offers a variety of
products such as sports cards and memorabilia, coins, currency and jewelry, many
of which it sells on an exclusive basis.  The Company produces  programming in a
digital format in its new state-of-the-art  facilities in Nashville,  Tennessee.
The  programming  is  transmitted  by  satellite  to cable  television  systems,
television  broadcasting  stations  and  satellite  dish  receivers  across  the
country.    Programming   is   delivered   through   the   Company's    website,
shopathomeonline.com.   The   Company   intends  to  launch  its  new   website,
collectibles.com,  in the fall of 1999, and intends for  collectibles.com  to be
the premier website for the sale of collectible products.

         The Company  believes  that the  emergence  of the Internet as a global
interactive  communications  medium  provides it with an opportunity to leverage
its traditional  broadcast  assets and the Company's  significant  experience in
marketing specialty consumer products over an electronic medium. Since 1994, the
Company has increased its net revenues from $21.7 million to $152.0  million for
the year ended June 30, 1999,  almost  entirely  through the use of  traditional
television  broadcasting.  The  Internet  offers the  Company the  potential  to
broaden its customer  base,  the ability to offer an expanded  product line, the
capability  to use  computer  technology  to reduce the cost of  processing  and
fulfilling customer orders, and the opportunity to enhance the consumer shopping
experience,  which  the  Company  believes  will  result  in  additional  repeat
customers and higher sales. In 1997, the Company  established its first website,
shopathomeonline.com,  which  offers  many  of the  same  products  sold  on its
television  programming.  The Company is working  with Oracle  Corporation,  iXL
Enterprises, Inc. and other vendors to develop collectibles.com.

         To generate  traffic on its  website,  the Company  plans to enter into
other  promotional  arrangements with Internet portals in addition to its recent
promotional  arrangements with Yahoo! and GO Network. The Company can market its
website at minimal  incremental cost, through  cross-promotional  advertising on
its television  broadcast  programming,  introducing  the Company's  traditional
television shoppers to a more interactive and cost-efficient sales method.

         The Company  owns and operates six UHF television  stations,  which are
located in the San Francisco, Boston, Houston, Cleveland, Raleigh and Bridgeport
markets.  Five of these television stations are located in the top 13 television
markets in the United  States,  including the  Bridgeport,  Connecticut  station
which covers a portion of the New York City metropolitan area television market.
As of June 30, 1999, the Company's television households  reached, during all or
part  of  the   day,   approximately  73  million   duplicated   cable  or  53.5
million unduplicated  households  as  well  as  direct  broadcast  system  (DBS)
programming,  many of which received the  programming on  more than one channel.
Approximately 9.8 million cable households  received  the Company's  programming
on essentially a full time basis (20 or more hours per day).

         The Company's  products are segmented into three  categories:  licensed
and authenticated  products,  consumer and specialty  products,  and jewelry and
lifestyle   products.   Licensed  and  authenticated   products  include  sports
collectibles and sports related products, movie memorabilia and other signed and
autographed  merchandise.  Consumer and specialty  products  include  electronic
equipment,  coins and  currency,  and cutlery and knives.  Jewelry and lifestyle
products include jewelry,  gemstones,  health and beauty products, personal care
items and  clothing.  The Company  believes  that its product mix and  marketing
strategy  are unique in the  electronic  commerce  industry  because it features
products with high average selling prices and emphasizes merchandise that is not
widely available, and is purchased primarily by men.

         The Company is  incorporated  in Tennessee and its  principal  place of
business  and  executive  offices are located at 5388  Hickory  Hollow  Parkway,
Antioch,  Tennessee 37013. The Company's  telephone number is (615) 263-8000 and
its Internet address is www.shopathomeonline.com.

Industry Background

         Television Programming.  Electronic commerce using full-time television
programming  has  grown to a $3.8  billion  industry.  The  television  commerce
industry is dominated by two competitors:  The Home Shopping Network and the QVC
Network. These two competitors' combined sales represented  approximately 93% of
the  broadcast  television  commerce  industry's  1998  revenues  and 94% of the
industry's 1997 revenues.

         Television  station ownership allows a broadcaster to take advantage of
the   "must  carry"  rules  of  the  Federal  Communications  Commission  (FCC).
Generally,  the "must  carry"  rules   require  most  cable  systems  (with  the
exception of some small systems) to set aside up to  one-third of their channels
to carry the   broadcast  signals  of  local,  full-power  television  stations,
including  those  broadcasting  programming  that  allows consumers to shop from
their  homes.  These  signals  must  be  carried  on a continuous, uninterrupted
basis and  must  be  placed in  the  same  numerical channel  position  as  when
broadcast  over-the-air, or  on  a  mutually  agreeable channel.

         In  addition,  the FCC  has  adopted  rules  for  implementing  digital
(including  high-definition)  television  service,  or DTV service.  The FCC has
allotted to eligible existing  television  stations a second channel on which to
provide DTV service.  Television  stations will be allowed to use these channels
according to their best business judgment.  These uses include multiple standard
definition  program channels,  data transfer,  subscription  video,  interactive
materials,  and audio signals,  although  stations will be required to provide a
free digital video  programming  service that is at least  comparable to today's
analog service.

         Internet Commerce.  The Internet is an increasingly  significant global
medium for communications,  content and commerce. The increasing  functionality,
accessibility  and overall  usage of the Internet and online  services have made
them an attractive commercial medium. The Internet and other online services are
evolving  into an  alternative  sales and  marketing  channel to retail  stores,
mail-order  catalogues and television  shopping.  Online  retailers can interact
directly  with  customers,   adjusting  their  featured  selections,   editorial
insights,  shopping interfaces,  pricing and visual presentations to effectively
market their products.  The Company  believes that the minimal cost to originate
programming  on the Internet,  the ability to reach and serve a large and global
group of customers electronically from a central location, and the potential for
personalized  low-cost  customer  interaction  all provide  additional  economic
benefits for online retailers.

         The  growing   adoption  of  the  Internet   represents  a  significant
opportunity for businesses to conduct  commerce over the Internet.  The Internet
allows companies to develop one-to-one  relationships  with customers  worldwide
without making significant  investments in traditional  infrastructure,  such as
retail outlets, distribution networks and sales personnel.

         Increases  in consumer  purchases  on the Internet are expected to be a
significant  factor in the growth of electronic  commerce.  The online  shopping
experience offers  convenience to the consumer.  An online consumer's ability to
comparison shop is greatly enhanced by the ability to access multiple  retailers
via the Internet. Online shopping also offers the consumer access to vendors who
sell from larger inventories than traditional retailers.  Products commonly sold
on  the  Internet  include  software,   books,   music,   airline  tickets  and,
increasingly, specialty consumer products and larger household consumer goods.

         Specialty  Consumer  and  Collectible  Products.  The sale of specialty
consumer products,  and the collectibles industry in particular,  is a large and
growing  segment of the  retail  industry.  Based upon a current  survey and the
average annual purchases of collectors, the Company believes that the market for
primary collectibles in the United States is at least $82 billion.

         The market for  collectibles  includes a broad range of products  which
share  in  common a group of  consumers  interested  in  acquiring  products  as
collectors' items.  Collectors  purchase  collectibles for a variety of reasons,
including nostalgia,  hobby or investment.  Collectibles have traditionally been
sold  through  specialty  retailers,  each of whom sells one type,  or a limited
number  of  types,  of  collectible  products.  As  a  result,  the  market  for
collectible  products is large and highly  fragmented with no dominant  industry
retailers.

         The Company believes that traditional "brick and mortar" retailers face
a number of  challenges  in  providing  a  satisfying  shopping  experience  for
collectible  products,  including inventory  restrictions due to physical space,
difficulties in blending merchandising strategies, a tendency to stock only high
volume inventory, in addition to building and personnel costs.

         Increasingly,  collectors  are  turning to the  Internet as a source of
collectible products and information regarding collectibles.

Business Strategy

         The  Company's  business  objective  is to become a  leading  seller of
specialty consumer products, primarily collectibles, through electronic media by
implementing the following strategies:

         Increase Internet  Distribution.  The Company  plans  to  increase  the
distribution of its  programming  through the  Internet.  The  Company  plans to
launch its new website,  collectibles.com,  in the  fall  of 1999.  Through  the
Internet,  the Company will market its products to a  new  audience  and  to  an
audience  which may not have access to  its  television  programming.  Since the
Company's programming is produced in a digital  format, it is easy for it to use
both audio and video portions of its  programming  to market its products on its
website.  To increase the visibility of the Company's  website  and  expose more
potential  customers to its  programming,  the Company  will promote its website
with its  television programming,  and it  expects  to place  information  about
its  website on high traffic portals  in  addition  to  its  recent  promotional
arrangements   with   Yahoo!  and  GO  Network.   The  Company   will  also  use
traditional  media  advertising  to  promote  collectibles.com.  This  increased
visibility  will create  additional  brand awareness,   assisting   the  Company
in  reaching its goal  of   establishing collectibles.com as the premier website
for collectors.

         Broaden The Company's Television Programming Reach. The Company intend
to further broaden the distribution of its programming by seeking more favorable
programming  times on the  broadcast  television  stations and cable  systems on
which its programming currently appears and by entering into additional carriage
agreements with cable systems and broadcast  television  stations owned by third
parties.  The Company may also continue to acquire broadcast television stations
in major  markets on a  cost-effective  basis,  subject to the  availability  of
financing to do so through additional borrowings,  cash flow or the use of stock
as  consideration.  By owning and  operating  stations  in select  markets,  the
Company  can  broadcast  full-time  programming  in those  markets  and  thereby
increase  the brand  awareness  of its website and its quality  merchandise.  In
addition,  owning stations in select markets enables the Company to increase its
viewership  by  exercising  "must carry"  rights with cable system  operators in
those markets.  This strategy has been impacted by a recent  decision of the FCC
regarding multiple ownership of television stations.  See "Recent Developments -
FCC Cross-Ownership Regulation Changes" herein.

         Continue to Offer High Quality, Differentiated Product Mix. The Company
plans to continue pursuing  its  strategy  of selling  products  such  as sports
memorabilia, coins  and  other  collectible  products,  some  of  which  are  no
readily available  through  other  television  programming,  Internet  or retail
competitors.  The Company   believes  its  emphasis  on  selling  higher priced,
exclusive  and authenticated  merchandise  creates a unique  market  niche. This
enhances its ability to  obtain  carriage  from  cable  systems  and  television
broadcasters  and establish relationships with Internet portals.

         Improve Profit Margins.  As the Company's  website  sales increase as a
percentage of the Company's total  sales,  the  expenses  associated  with  such
increased sales can be contained through the  use of technological  efficiencies
which will offer the opportunity to improve its profit margins. The Company also
plans to improve profit margins by taking  advantage of its purchasing  power to
negotiate  lower wholesale  prices with  vendors  and  spreading  fixed  charges
over an increased sales base.  The Company will continue  to optimize  inventory
levels  through a combination of methods which allows it to operate with minimal
working  capital requirements, thereby further enhancing margins.

         Leverage Customer Database.   The  Company's  new  integrated  computer
system, which should be operational by the end of 1999, will permit it to better
manage its existing  customer  database  in  order  to  profile  and  track  the
purchasing habits of its  customers.  This  use of the  database  will enable it
to refine  its merchandising decisions to maximize viewer interest by evaluating
the historical purchasing preferences of  customers.  The  Company's  new  sales
systems will enable it to  utilize  this  information  in  real  time  to  offer
customers  additional products which are  complementary  to  the  products  they
purchase. By combining the Company's  database  with  its  Internet capabilities
and its  new  integrated computer system, the Company will be able  to  identify
particular products which coincide with  customer   purchasing   profiles.   The
Company would  then  be  able  to  provide  e-mail  notices  to  customer  about
purchasing  the  products.  Additionally, the Company's sales systems allow call
center operators to market merchandise to its customers on an out-bound basis.

         Develop Alternative Sources of Revenue.  The Company believes there are
several opportunities to establish complementary sources of revenue,  including:
(1) the sale  of  advertising  on the  Company's  website;  (2) the introduction
of an out-bound telemarketing program; and (3) the sale  of  additional products
through direct marketing and package insert programs.

Recent Developments

      collectibles.com

         Website development.  The Company is making a significant investment in
the  development  of its new  website,  collectibles.com.  The Company  plans to
launch this website in the fall of 1999, and it intends for  collectibles.com to
offer the most diverse selection of collectible products on the Internet,  using
advanced multimedia  content,  including streaming video and audio. Given that a
significant  portion of the  Company's  revenues  are  derived  from the sale of
collectible  merchandise,  it sees this as an opportunity to generate additional
sales to the  Company's  existing  customers  and to promote  its  products to a
completely new audience who cannot  currently view the Company's  programming on
television.  This  investment  represents a natural  extension  from the sale of
merchandise through means of traditional television, and it anticipates that the
Internet and its website will play an increasing  role in the  Company's  future
growth.  The  Company  plans to continue  to  cross-promote  its website and its
television programming to fully take advantage of the capabilities of electronic
commerce and the Company's digital programming.

         iXL. In April 1999,  the Company  entered into an  agreement  with iXL,
under which iXL has agreed to develop the collectibles.com  website.  Under this
agreement,  the  Company  will  pay  iXL up to $3.0  million  to  construct  and
customize the website, to create interactive interfaces,  to develop software to
manage and  facilitate  customer  transactions  over the  website and to provide
website marketing advice.

     Internet Promotional Arrangements

         Yahoo!.  In April  1999,  the  Company  entered into an agreement  with
Yahoo!.  According to Media Metrix,  yahoo.com is the most visited website, with
approximately  32.3 million unique  visitors in July 1999.  Under the agreement,
the Company and Yahoo!  will  cross-promote  each other's products and services.
The agreement,  which does not require the payment of any funds from the Company
to Yahoo!, provides for:

o         placement  of  online banner advertising featuring the Company and its
               websites on Yahoo!'s websites;

o         inclusion of  the Company's current website and its planned website on
               Yahoo!'s "Listings Page";

o         links to the Company's websites from Yahoo! web pages;

o         placement of the Company's logo on the Yahoo! Auction web pages;

o         Yahoo!-organized  auctions  which  feature  the  Company's collectible
               products on Yahoo! Auction;

o         products to be supplied by the Company to Yahoo!  for sale on Yahoo!'s
               Listing  Page  and  the  advertisement  of  these  listings on it
               television programming;

o         co-sponsorship  of  celebrity  and  show  host chats on Yahoo! Feature
               Chats;

o         broadcast  of a  regularly  scheduled hour (the "Totally Yahoo! Hour")
               during  which  the  Company   promotes  and  sells Yahoo!-related
               products; and

o         the placement of the Yahoo!  logo on certain of the Company's  printed
               materials,  the  display of its logo during some of the Company's
               television  programming and its broadcast of commercial spots for
               Yahoo!.

         GO Network.  In June  1999, the  Company entered into an agreement with
Infoseek  Corporation,  the owner of the  website  go.com,  a  leading  Internet
portal.  GO Network has advised  the  Company  that it has over 50 million  page
views per day and over 11 million  registered  users.  Under the agreement,  the
Company will receive Gold  Merchant  status under the Go Shop  collectibles  and
jewelry departments. The Company will be one of only three Gold Merchants within
each of these  departments.  Benefits of Gold Merchant status include  preferred
placement  within the Go Shop  collectibles and jewelry  departments,  preferred
ranking in product  searches,  and banner  placements  on the Go Shop home page.
Under the  agreement,  the  Company  will pay  Infoseek a fixed fee on a monthly
basis  as well as an  amount  equal to a  percentage  of the  Company's  revenue
attributable to sales made through the go.com website. The term of the agreement
begins on the earlier of  September  30, 1999 or the launch of  collectibles.com
and is for a term of one year,  but either  party may  terminate  the  agreement
after 180 days upon giving 45 days notice.

     Integrated Computer System

         In early 1999,  the Company  entered into a series of  agreements  with
Oracle to acquire  and  install a new  enterprise  wide  computer  system.  This
computer  system  includes new hardware and software and involves  virtually all
aspects of the  Company's  business.  With this  integrated  Oracle  "enterprise
solution"  computer system,  the Company will be able to make more efficient use
of its call center  operations,  its e-mail  capabilities  and other  methods of
contact with its customers.  These  agreements also provide for the installation
of the  computer  hardware  which will be  necessary  to support  the  Company's
collectibles.com  website.  The estimated  cost of the  equipment,  software and
installation is $10.0 million.

     Television Station Acquisition

         The  Company  purchased  the  assets  of  WBPT(TV),   a  UHF  broadcast
television  station  located in  Bridgeport,  Connecticut  on June 3, 1999.  The
signal from this station reaches into the New York City  metropolitan  area, the
largest  television  market in the United  States.  The  purchase  price for the
station was $21.0 million of which $4.8 million was placed in an escrow account.
This  account  will be paid to the  seller if the cable  household  reach of the
station  increases to at least 900,000  households within six months of the date
of purchase (or 12 months in certain  events).  The Company has changed the call
sign of the station to WSAH.  Under an agreement with the seller,  the Company's
programming has been broadcast on WBPT on  substantially a full-time basis since
April 3, 1999.

   FCC Cross-Ownership Regulation Changes

         On August 5, 1999, the FCC voted to make certain significant changes in
the restrictions involving the multiple ownership of broadcast stations. At that
time,  the FCC voted to  liberalize  the local  ownership  limits on  television
ownership  and to relax  the  rules  prohibiting  cross-ownership  of radio  and
television stations in the same market. Under these new rules, a company can own
two television  stations in the same market so long as there  are at least eight
individually-owned television  stations in the market,  and the two stations are
not both among the top four stations in the market. In addition,  a company  can
own single stations in adjacent  markets,  even if the signals  of  the stations
overlap one another.  The FCC  also  voted  to  permit  a  company  to  own  two
television  stations  (meeting the  above  requirements)  and  up  to six  radio
stations  in the  same  market, provided  there  are at least 20 other radio and
television  stations  owned  separately  in  the  market.  A  company  would  be
permitted  to own four  radio stations  where  there are at least 10 other radio
and  television  stations owned separately,  and would  be  permitted to own one
radio station notwithstanding the number of other radio and television stations.

         Previously,  FCC rules  generally  prohibited an entity from holding an
attributable  interest  in more than one  television  station  with  overlapping
service areas.  Additionally,  the FCC  cross-ownership  rules limited  combined
local  ownership of: (1) a radio station and a television  station;  (2) a daily
newspaper  and a  broadcast  station;  and (3) a cable  television  system and a
television station.

         Of the six television stations owned by the Company, each is located in
markets  with more than eight  television  stations,  and none of the  Company's
stations are among the top four rated  stations in their  markets.  As a result,
any owner of an existing  television  station in any of the  Company's  markets,
could acquire the Company's  station in that market.  In addition,  a television
station  purchaser  could  acquire  any of the  Company's  stations,  and not be
automatically prohibited from acquiring another station in the same market.

         The  Company  believes  that  this  rule  change  by the FCC  makes the
Company's  stations  more  valuable  than when the stations  were purchased.  On
August  12,  1999 the Company announced  that it had  retained Yagemann Advisors
LLC, Banc of America Securities LLC  and  Media  Venture  Partners  to  identify
strategic  alternatives to maximize  shareholder value, including  the  possible
sale of some or all of the Company's  major market  stations as well as the sale
of a significant equity ownership interest to a strategic partner.  The  Company
stated that no decision had been  made  as  to  whether  or  not  to pursue  any
particular  alternative,  and there is a possibility  that no  transaction  will
result.

         If the Company  were to sell one or more of its stations as a result of
this  opportunity,  it would seek to use a portion of the resulting  proceeds to
replace any lost carriage of the Company's  programming  through the acquisition
of other stations or by agreements with cable televisions companies. A potential
equity  investment by a strategic partner could enhance or benefit the Company's
broadcast,  Internet and electronic retailing capabilities.  The Indenture under
which  the  Company's  11%  Senior  Secured  Notes due 2005 are  issued  imposes
restrictions  on the  ability  of the  Company  to sell its assets or to use the
proceeds of such sales for general  corporate  purposes.  The Company  could use
proceeds  of such a sale to  defease  the Notes in order to make any  additional
proceeds available for other purposes.

Distribution of Programming

The Company distributes its programming to viewers by or through:

o         the Company's owned and operated television stations;

o         television stations with which the Company has entered into agreements
               to purchase broadcast time;

o         the  carriage  of  those  television  broadcasts  by  cable television
               systems  under  the  "must  carry"  or   retransmission   consent
               provisions of federal law;

o         direct  carriage  on  cable  television  systems under agreements with
               cable system operators;

o         direct-to-home satellite programming services;

o         the  direct  reception  of  the  Company's  satellite  transmission by
               individuals who own satellite dishes; and

o         the Company's current website.

         As of  June  30,  1999,  the  Company's  programming  was  viewable  on
television  during  all or  part  of  each  day by  approximately  53.5  million
individual cable households throughout North America,  including DBS households.
Of  these  households,   approximately  9.8  million  households   received  the
programming  on  essentially a full-time  basis (20 or more hours per day).  The
Company  estimates (based on a proprietary  formula) that the 53.5 million cable
households  that received the Company's  programming for all or part of a day on
June 30, 1999, are the equivalent of approximately 18.5 million cable households
receiving  such  programming  on a  full-time  basis.  The  Company's  full-time
programming consists primarily of viewers in the San Francisco, Boston, Houston,
Cleveland,  Raleigh,  Bridgeport  and  Nashville  markets.  These numbers do not
include the number of persons receiving the Company's programming over satellite
downlink equipment or from over-the-air transmission of its signal.

The following table sets forth certain information with respect to the Company's
programming distribution to television cable households at June 30, 1999:
<TABLE>
<CAPTION>

                                         Number of Hours of Programming Available to Households per Day
<S>                                         <C>      <C>       <C>       <C>        <C>       <C>

                                            0 TO 3   3+ TO 6   6+ TO 9   9+ TO 12   OVER 12   TOTAL
                                            ------   -------   -------   --------   -------   -----

Number of Households (in millions)            5.1      26.8      4.4        4.5       12.7     53.5
</TABLE>

         Programming  Origination.  The Company  originates its programming from
its  studios and  technical  facilities  in  Nashville,  Tennessee.  The Company
transmits  its  programming  to  transponders  leased  or  subleased  by  it  on
satellites.  The  satellites  retransmit  the Company's  signal to (a) broadcast
television  stations located  throughout the United States, (b) cable television
and DBS systems and (c) satellite dish receivers.

         The Company's principal satellite  transponder is leased on a protected
and  non-preemptible  basis,  which  means that the  provider of the service has
agreed to furnish the Company  alternative  service on another transponder or on
another satellite should the Company's  transponder fail for any reason. Under a
Services  Agreement  with B & P The  SpaceConnection,  expiring in 2006,  either
party may  terminate the agreement  upon the  occurrence of specified  defaults.
Recently,  the Company has agreed with B & P to change its transponder to a more
desirable  satellite and, as a result, is currently  re-negotiating  its service
agreement.  The new agreement may contain different  provisions  compared to the
existing agreement with B & P.

         The Company also originates  programming on its website.  The Company's
website,  shopathomeonline.com,  is  fully  interactive  and a  visitor  to this
website  can order a product  directly  from the  website.  The  Company  is now
developing   a  new   website,   collectibles.com.   The  Company   intends  for
collectibles.com  to  offer  the  most  diverse  selection   of  primary  market
collectible  products on  the  Internet,   using  advanced  multimedia  content,
including streaming video and audio. The Company has  engaged  the  services  of
Oracle,  iXL and other vendors to develop a scalable platform that will allow it
to use the  Company's  experience  with  selling  specialty  consumer  products,
especially  collectibles,  in  real-time  programming. The  Company  intends  to
develop a community for collectors, in  which  they  can   participate  in  live
chat  room   discussions,  observe  product demonstrations and conduct research.

         Visitors to  collectibles.com  will experience a personalized  shopping
experience.  The  Company  will utilize certain profiling techniques,  including
collaborative filtering, to create a personalized "store" for each collector who
registers at collectibles.com. This will  permit visitors to receive information
customized  for their  personal  preferences  each  time  they  log  on  to  the
Company's  website.  This  technology also will  be  beneficial  in  identifying
opportunities for out-bound marketing  and  cross-selling  within  the Company's
customer base.

         collectibles.com will feature a locator service or search feature which
will allow  visitors to search for  collectible  products.  Each visitor will be
able to fill out a form with a description of the item needed.  The  information
will then be posted to an  extranet  to which the  Company's  vendors  will have
access.  Vendors  who can fill the  request  will  inform  the  Company  and the
customer will be notified by the Company for the purchase.

         Visitors  to the  Company's  website  will be offered a place to gather
information  about  collectible  products  through  price  guides and  editorial
content,  as well as  discussions  with other  collectors.  The Company plans to
differentiate  collectibles.com  from  competing  websites  by  offering  unique
features,  including  a  bonus  point  system  that  will  reward  visitors  for
purchasing  products and  participating  in events on the website.  These points
will be redeemable for discounts on  merchandise  and  participation  in events,
such as celebrity chats or bidding on exclusive collectibles.  The points system
is  expected  to increase  repeat  traffic and to develop a more loyal  customer
base. The Company plans to offer gift certificates in any denomination which can
be sent to the recipient by e-mail or regular mail.

         Collectibles.com  will  use  e-mail  to  provide  exceptional  customer
service.  Customers  will be alerted when their  packages  have been shipped and
will be notified  via e-mail  about  upcoming  events,  featured  products,  and
promotional  materials.  The e-mail system will also allow customers to create a
wish list that they can send to their  friends  and  families.  The e-mail  will
contain an embedded  link that  allows the friend or family  member to enter the
website  at the point of product  interest  and  purchase  those  items  without
searching.  Once a purchase has been made,  the  purchased  item will be removed
from the list to prevent repeat  purchases by multiple users. A visitor who sees
an item that may be of interest to a friend or family  member can send an e-mail
message  automatically.  This  e-mail  will  also  contain  a link  back  to the
collectible product on the website.

         Upon  the  introduction  of  collectibles.com,  the  Company  plans  to
discontinue selling products through the shopathomeonline.com website.

         Owned and Operated  Stations.  The  following  table sets forth certain
information regarding each of the broadcast stations owned by the Company:
<TABLE>
<CAPTION>
                                                                                                  Actual cable Households
                                                                       DMA Households(1)                Reached (2)
                                                                  ---------------------------- ------------------------------

                                        License                         (In Thousands)                (In Thousands)
              Date          DMA        Expiration   Rank of          Broadcast                     When
Call Sign   Acquired      Market         Date         DMA            Television       Cable      Acquired      June 30, 1999
- ----------- ---------- --------------  ----------   ---------     ----------------- ---------- --------------  --------------
<S>         <C>        <C>             <C>          <C>           <C>               <C>        <C>             <C>

WSAH            6/99   New York(3)        4/2007           1          6,813(3)      4,907(3)          680            680
KCNS            3/98   San Francisco     12/2000           5             2,369         1,690        1,229          1,268
WMFP            2/95   Boston             4/2007           6             2,186         1,727          750          1,573
KZJL        12/94(4)   Houston            8/2006          11             1,666           850            3            736
WOAC            3/98   Cleveland         10/2005          13             1,476         1,038          205            690
WRAY            3/98   Raleigh           12/2004          29               834           520          331            381
</TABLE>

(1) Total number of broadcast  television  households in the DMA in January 1999
according to Nielsen Media Research and total number of cable  households in the
DMA in September 1998 according to Nielsen Media Research.

(2) The  increase is due to the  enforcement  of the must carry  rights of these
stations and, in some  instances,  is due to the  installation  of new broadcast
equipment.

(3) While WSAH, Bridgeport, Connecticut, is inside the New York DMA, the station
only covers a portion of the market.

(4) The  Company  acquired  a 49%  interest  in KZJL in  December  1994  and the
remaining  51% in September  1996.  The station went on the air in June 1995 and
has always  broadcast  the  Company's  programming.  The "When  Acquired"  cable
household number reflects the fact that the Company had only a nominal amount of
cable carriage when the station went on the air.

         Affiliations.  In 1993,  the  Company  began an  aggressive  effort  to
increase the distribution of its  programming.  Since that time, the Company has
been successful in  significantly  building a "network" for  distribution of its
programming  and in building  relationships  with  television  stations owned by
third  parties  and certain  owners of multiple  cable  systems.  The  Company's
programming is now viewed in more than 135 television markets,  including all of
the country's top ten DMAs.

         The Company's affiliation  agreements typically have a term of one year
and  can be  canceled  upon  30 days  notice  by  either  party.  The  Company's
experience has been that most of the  affiliation  agreements are renewed beyond
their  original  terms.  The time  purchased  under these  agreements is usually
preemptible,  and the  Company  generally  pays a fixed  rate for the  hours its
programming is actually carried.  In the event that the Company is not operating
profitably in a market under a carriage  agreement,  it will  generally  seek to
renegotiate the carriage rate or not renew the agreement.

Products and Customers

         Products  and  Merchandise.  The Company  offers a variety of specialty
consumer products.  Its products include sports  collectibles and sports related
products,  movie  memorabilia  and other  signed  and  autographed  merchandise,
electronic  equipment,  coins and  currency,  cutlery  and  knives,  jewelry and
gemstones. A majority of these items are be classified as collectible products.

         The Company buys products  from  numerous  vendors and believes that it
has excellent  relationships with most of its vendors.  Certain products sold by
the Company are available through multiple suppliers.  The Company also acquires
unique products from a select group of vendors and believes that it will be able
to continue to identify  sources of  specialty  products.  The Company  believes
offering unique products helps differentiate it from its competitors. Because of
the nature of the collectibles  market,  the Company attempts to sign agreements
with vendors in which it is the exclusive  distributor of the vendor's products.
The Company continually monitors product sales and revises its product offerings
in an effort to maintain an attractive and  profitable  product mix. The Company
also is  continuously  evaluating  new  products  and  vendors  to  broaden  its
merchandise selection.

         During the year ended June 30, 1999, the Company had three vendors from
whom it purchased more than 10% of its total cost of goods sold. These consisted
of an electronics  vendor,  a coin  vendor and a sports  vendor  which accounted
for approximately 11.2%, 10.7%  and  10.3% of the Company's  cost of goods sold,
respectively. The Company  believes  that it could find replacement  vendors for
the products sold by these vendors without a material adverse effect on the
Company.

         The following table sets forth certain  information  about the types of
products  sold by the  Company  during the years ended June 30,  1999,  1998 and
1997:
<TABLE>
<CAPTION>

             Type of Product                                             Percentage of Net Revenues
- ---------------------------------------------       ----------------------------------------------------------------

                                                           1999                      1998                     1997
                                                    --------------------       -----------------      -------------------
<S>                                                 <C>                        <C>                    <C>

Sports Products                                           28.8 %                      22.3 %                  43.1 %
Plush Toys                                                19.5                        22.2                     0.6
Electronics                                               16.6                        11.5                     2.7
Coins and Currency                                        12.7                        11.8                    14.0
Jewelry and Gemstones                                     11.4                        12.9                    15.2
Cutlery and Knives                                         6.5                        13.4                    15.2
Health and Beauty Products                                 2.4                         2.0                     6.7
Other Items                                                2.1                         3.9                     2.5

Total                                                    100.0 %                     100.0 %                 100.0 %
</TABLE>

         Programming and Presentation of Merchandise.  The Company segments most
of its  programming  into  product  or theme  categories.  It has the studio and
broadcasting  capability to produce multiple live shows  simultaneously,  and it
occasionally provides multiple broadcasts to differing viewer groups during peak
viewing  times.  In the past,  the  Company  has  provided  one  full-time  live
broadcast  on its  main  satellite  transponder  and  part-time  live,  taped or
simulcast  broadcasts on two satellite  transponders  leased from ESPN.  The new
Nashville  facilities  allow it to broadcast an analog and digital signal to the
Company's  main  satellite  transponder  in the same  transmission  signal.  The
Company is able to provide specific products to specific  television  markets by
utilizing its multiple broadcast capabilities to take advantage of sales trends.
The Company plans to archive its digital  programming and replay the programming
on its website so that  visitors to the website can  download any portion of the
video or audio programming they desire.

         The Company can use its digital programming to enhance the presentation
of its merchandise on the website.  The Company  believes having its programming
available  on its  website  will  create  one of the  most  advanced  multimedia
environments  of  any  retailer  on  the  Internet.   The  availability  of  the
programming on its websites will provide visitors with a more comprehensive feel
for the products than visitors  might receive from a simple  picture and written
description.

         The Company's programs use a show host approach with the host conveying
information  about the  products  and  demonstrating  their use.  The viewer may
purchase any product the Company offers,  subject to  availability.  The Company
seeks to differentiate itself from other televised shopping programmers by using
an informal,  personal style of presentation  and by offering  unique,  high-end
products with a heavy emphasis on sports and sports related  products.  The sale
of  coins,  collectible  sports-related  items and  other  limited  availability
products  provides  the  Company's  viewers  with  alternatives  to the products
offered on other  televised  shopping  programming.

         Returns of Products and Merchandise.  The Company  generally offers its
customers a full refund on  merchandise  returned  within 30 days of the date of
purchase. For the year ended June 30, 1999, returns were 18.0% of total revenue,
compared  to 22.0% for the year ended June 30, 1998 and 22.2% for the year ended
June 30, 1997. The Company  believes its return  percentage  compares  favorably
with those of its  broadcast-based  competitors in the industry.

         Shipping.  The Company  ships  customer  orders as promptly as possible
after taking the order,  primarily by UPS, Federal Express,  or parcel post. The
Company ships either from its  warehouse  facility or through  selected  vendors
with which it has drop-ship  agreements.  The Company maintains its own customer
service department to address customer inquiries about ship dates,  product, and
billing information.  When operational,  the Company believes its new integrated
computer system will be able to track a customer's order from the time the order
is placed until the time the order is delivered to the customer's door.

         Customer  Relations.  Customers  can place  orders  with the Company 24
hours a day, seven days a week, over the Internet or via the Company's toll-free
number (800) 366-4010.  The Company uses customer sales  representatives  and an
automated  touch-tone  ordering system to accept customer  orders. A majority of
its  customers  pay for their  purchases  by credit  card,  and the Company also
accepts payment by money order, personal check,  certified check, debit card and
wire  transfer.  The Company  recently  developed  and  implemented  an in-house
training program designed to improve the  productivity,  proficiency and product
knowledge  of its call  center  operators.

         Mechanical,  electronic and other items may be covered by  manufacturer
warranties.  The Company sells extended warranties on some products.  It strives
to continuously  improve its customer  service and utilize  outside  agencies to
conduct  objective  comparisons with its competitors.  The Company  periodically
surveys and  researches  its  customers  to solicit  ideas for better  products,
programming, and service.

         Collector's Edge. In March 1997,  Collector's Edge was organized as one
of the  Company's  wholly-owned  subsidiaries.  Collector's  Edge  sells  sports
trading cards,  primarily football cards. Its principal assets are licenses from
National  Football  League  Properties,  Inc. and the National  Football  League
Players,  Incorporated.  Collector's Edge specializes in the production of these
cards using plastic  rather than normal paper stock.  Collector's  Edge acquired
the assets of a business that previously  held the NFL licensing  agreements and
produced the sports trading cards for a period of four years. For the year ended
June 30, 1999, Collector's Edge had net revenues of approximately $9.6 million.

         The licensing  agreement with NFL Properties gives Collector's Edge the
right to use the logos and  trademarks  of NFL teams on its trading  cards.  The
licensing agreement with NFL Properties expires on March 31, 2000. The licensing
agreement  with  NFL  Players  gives  Collector's  Edge  the  right  to use  the
likenesses of NFL players on its trading cards. This three-year  license expires
on February 28, 2000.  The Company  expects these  licenses to be renewed in the
ordinary course of business.

         Collector's   Edge  produces   football  cards  generally   during  the
professional football season (September to February),  but it sells the cards on
a year-round basis.  Collector's Edge previously  permitted purchasers to return
unsold trading cards for full credit upon notice from  Collector's  Edge that it
would accept the return. Collector's Edge recently changed its return policy and
now limits the amount of product eligible for return.

         Seasonality.  The  Company's  business is somewhat  seasonal,  with its
sales made in the last quarter of the calendar year  normally  being the highest
for the year and the sales made in the first  quarter of the calendar year being
the lowest.

Competition

         Competition in Television Commerce. The television commerce industry is
highly  competitive  and is dominated by The Home  Shopping  Network and the QVC
Network.  The  Company's  programming  competes  directly with The Home Shopping
Network, QVC Network, ValueVision and other home shopping networks in almost all
of its markets. The Home Shopping Network  and QVC Network are  well-established
and  have substantially  greater financial, distribution and marketing resources
than the Company. They  also  reach  a  larger  percentage  of  U.S.  television
households.  The Company is at a competitive  disadvantage in attracting viewers
for a number of reasons,  including the fact that its  programming is  often not
carried by cable systems  on a  full-time  basis  and  that  it  may  have  less
desirable  television channel  positions on  cable  systems.  The  Company  also
competes generally with traditional store and catalogue retailers,  many of whom
also have substantially greater financial, distribution and marketing resources.
These competitors also may enter into business  combinations, joint ventures and
strategic  alliances with each other,  as well as  with  Internet  retailers  or
websites  which could further enhance their resources.

         Competition  in Internet  Retailing.  Internet  commerce is also highly
competitive.  Many major  retailers and marketers now sell their products on the
Internet.  Barriers to entry are very low, and new websites can be launched with
commercially available software and relatively low capital investment.  Further,
many Internet  retailers sell their products below cost in order to attract more
visitors  to their  websites  which they in turn use to receive  more  favorable
terms   on  the   sale  of   advertising   space   on   their   websites.   This
business-to-consumer  Internet  retail industry is in its infancy and the effect
these competitors may have on the Company's business is difficult to predict.

Employees

         As of June 30, 1999, the Company employed  approximately 462 persons of
which approximately 348 were full-time  employees.  It believes its relationship
with its employees is good. Presently, no collective bargaining agreements exist
between the Company and its employees.

Technology

         Integrated "Enterprise Solution" Computer System. The Company is in the
process of  upgrading  its  computer  platform  with an  enterprise  wide system
designed by Oracle that will enhance each of its existing computer systems. This
new  integrated  system  will  interface  with the  Company's  telephone  center
operations,  its websites,  e-mail and any vendors with which it has  electronic
data exchange  capabilities.  The Company believes that integrating its computer
systems  will  permit  it to  reduce  certain  costs  that  support  sales.  The
integrated system will permit it to improve its communications  with and provide
more information to its customers, to its telephone operators and to management.
This system should be operational by the end of 1999.

         The  Oracle  system  is being  built  using  two  fully  redundant  Sun
Microsystems  E5500 database servers running an EMC Symmetrical  model 3830 disk
subsystem. The disk system is configured with 400 gigabytes of usable disk space
that is mirrored twice.  Total disk space is one terabyte  expandable  to  three
terabytes.

         Production. The Company completed the construction of its new Nashville
television  studios  and  technical  facilities  and moved its  headquarters  to
Nashville in September 1998.  Compared to its previous  facilities in Knoxville,
Tennessee,  these studios include improved  lighting,  sets and camera equipment
which provide a better picture to the network of  distributors  of the Company's
programming.  The video systems  include  digital  processing  and  distribution
throughout  the  facilities,   digital  video  recorders  (tape  and  disc)  and
state-of-the-art  monitors.  The Company has also  implemented  new  operational
procedures  to raise the  production  values of its  programming.  These include
better planning and review of the programs,  storing video and graphic  elements
for later recall, and providing a quality control point that is staffed 24 hours
a day.

         Distribution. In order to distribute the Company's programming, its new
facilities have two new satellite  uplink  transmission  systems.  These systems
provide powerful, clear programming to its affiliates. These are configured in a
way that provides  maximum  redundancy for the primary  network  channel (any of
four  transmitters  feeding  either of two satellite  dishes)  while  permitting
secondary  program feeds for other uses.  The Company is also able to distribute
its programming over its Internet website.

         Call Center. The Company has an Aspect  Telecommunications  Corporation
call center telephone system.  The system integrates the Company's database with
universal  caller ID capability and reduces the time necessary to process calls.
The system can now manage over 200 operators and is scalable so that the Company
can handle an increase in call volume.  This telephone  system has features that
permit  frequent  callers to receive  priority so that they do not wait to speak
with one of the Company's  operators.  Once the  integrated  computer  system is
operational,  the telephone  system will  interact  with the Company's  customer
database so that an operator can view the purchasing history of the caller while
speaking  with the customer and will receive a pop-up screen for order entry and
customer  service.  The  integrated  computer  system will be able to search the
Company's  customer  database for the  purchasing  habits of its  customers  and
provide the operator with  information on other products that may be of interest
to the caller.

         Payment and Shipping.  The  Company's  operations,  including  customer
ordering,  inventory control,  credit card processing and check verification are
fully automated,  with real-time  authorizations  at the point of order. Many of
the  Company's   vendors  are  connected   online  through  an  electronic  data
interchange  program,  which embraces the Company's  strategy of having products
drop-shipped by vendors where economically feasible.

         Internet  Architecture.  The Company's  system has been designed around
industry standard  architectures to provide for a reliable,  scalable electronic
commerce  platform.  The system is fully hosted at the  Company's  facilities in
Nashville.  The Company uses commercially  available,  licensed technologies and
software.  The  Company  has two Sun  Microsystems  450  Internet  servers.  The
facilities  provide  redundant  T-3   communications   lines  delivered  to  the
facilities on a  Sonnet  ring.  The  servers  are  supported  by  back-up  power
generators.  The Company's collectibles.com website will  be able to handle  one
million  transactions  per day and 3,000 visitors  simultaneously.  The  website
will be fully  integrated  into  the  Company's  current  customer  relationship
management   system.   The   Company currently provides on  shopathomeonline.com
a constantly  refreshing picture of the current item being offered on television
programming, along with streaming audio of the programming so that a visitor can
listen to television programming in real time through the website. The Company's
new website will be designed to include  streaming video of its programming.

ITEM 2.   PROPERTIES

         The Company's technical facilities, studios and  executive  offices are
located in a 74,000 square foot building it owns in Nashville, Tennessee.

         The Company has recently leased  approximately  9,200 square feet in an
office building adjacent to its Nashville facilities in which it plans to locate
personnel and equipment  associated with its Internet  operations.  The adjacent
office  building is owned by an entity  controlled by J.D.  Clinton,  who is the
Chairman of the Board and a principal  shareholder of the Company. The  terms of
the lease are comparable to  those  available in similar  facilities in the area
where they are located.

         Each of the Company's owned television stations has studio,  office and
transmitter  facilities,  all of which are  leased.  Collector's  Edge  leases a
10,000  square foot  facility in Denver,  Colorado,  which it uses for  offices,
production and warehousing.

ITEM 3.  LEGAL PROCEEDINGS

         In May 1997, Signature Financial/Marketing,  Inc. ("Signature") filed a
complaint for declaratory  judgment in the U.S.  District Court for the Northern
District of Illinois  seeking a  declaratory  judgment of  non-violation  of the
Lanham Act (the federal law governing  trademarks)  with respect to  Signature's
use of the designation  "SHOP AT HOME" in connection with the promotion and sale
of goods.  The case was  precipitated  by letters  from the Company to Signature
asserting  that the use of the "SHOP AT HOME" mark by  Signature  in  connection
with catalogue sales and sales on the Internet  infringed on the Company's right
to that designation and created confusion in the marketplace. In response to the
filing of the declaratory  judgment action,  the Company has filed an answer and
counterclaim  alleging  that  the use of the name  "SHOP  AT HOME" by  Signature
infringes on the Company's trademark and requesting  compensatory and injunctive
relief. Signature has filed an amendment to its original complaint alleging that
the use of the name by the Company  infringes on the  trademark of Signature and
requesting  compensatory  and injunctive  relief.  The Company believes that the
likelihood  of Signature  preventing it from using the  designation  of "SHOP AT
HOME" for its television programming or of Signature recovering damages for such
use, is remote.  The parties  have held  mediation  proceedings  in an effort to
settle this matter, and such settlement efforts are ongoing.

         On May 20,  1999  McDonald's  Corporation  filed a lawsuit  against the
Company  and one of the  Company's  vendors  in the  Federal  District  Court in
Nashville,  Tennessee.  McDonald's  alleges violations of the federal Lanham Act
and state law, and seeks injuctive relief, monetary damages and punitive damages
arising from the Company's sale of toys referred to as McDonald's  Teenie Beanie
Babies. On May 28, 1999, the Court held a hearing on McDonald's request that the
Company be enjoined  from  shipping toys the Company had  previously  sold.  The
Court  denied  McDonald's  request,   finding  that  McDonald's  had  failed  to
demonstrate a substantial likelihood of succeeding on the merits. McDonald's has
continued  to pursue  its  lawsuit  and the  Company  has filed an answer to the
allegations and plans to vigorously pursue the defense of the matter.

         The Company is subject to routine  litigation arising out of the normal
and  ordinary  operation  of  its  business.   The  Company  believes  that  any
litigation,  other  than the  litigation  concerning  its name,  is  covered  by
insurance or will not have a material adverse effect on its business.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         On  April  28,  1999  the  Company  held  a  special   meeting  of  its
shareholders.  The meeting was called for the purpose of voting on an  amendment
to its Charter  increasing the number of authorized  shares of common stock from
30,000,000 to 100,000,000. The amendment was approved by the following vote:

         Votes for         21,491,486
         Votes against        495,404
         Abstentions           26,975




<PAGE>


PART II

ITEM 5.  MARKET FOR SHOP AT HOME'S COMMON STOCK

         The  Company's  common stock was quoted in the Nasdaq  SmallCap  Market
from June 1995 until  February 9, 1999.  Since  February 9, 1999,  the Company's
common  stock has been  quoted in the Nasdaq  National  Market  under the symbol
"SATH".

         The range of market  prices for the  Company's  common stock during the
two most recent  fiscal  years,  as reported  by  Nasdaq's  SmallCap  Market and
National Market, are shown below. Through the second quarter of fiscal 1999, the
range shown is the high and low bid prices as reported by the  SmallCap  Market.
For the third quarter of fiscal 1999, the high and low prices were determined by
comparing  the high and low bid prices in the SmallCap  Market for the period of
January 1, 1999 through February 9, 1999 with the high and low closing prices on
the National  Market for the period of February 10, 1999 through  March 31, 1999
and recording the highest and lowest of those prices.  For the fourth quarter of
fiscal  1999,  the  prices  shown  are the high and low  closing  prices  on the
National Market.
<TABLE>
<CAPTION>

                                                                                                   HIGH            LOW
<S>                                                                                               <C>            <C>
                     FISCAL 1998

                    First Quarter                                                                 $ 4.13         $ 2.50
                     Second Quarter                                                                 4.69           3.63
                     Third Quarter                                                                  4.44           2.94
                     Fourth Quarter                                                                 4.00           3.00

                     FISCAL 1999

                    First Quarter                                                                   3.81           1.88
                     Second Quarter                                                                10.69           1.88
                     Third Quarter                                                                 30.00           7.12
                     Fourth Quarter                                                                14.88           7.62
</TABLE>


         As of August 26, 1999,  there were  approximately  684 record owners of
the common stock.

         The Company has not declared or paid any  dividends on its common stock
in the last two fiscal  years and does not  anticipate  declaring  or paying any
dividends  in  the  foreseeable  future.  Any  future  determination  as to  the
declaration and payment of dividends will be  made  at  the  discretion  of  the
Company's Board of  Directors  and  will  depend  on then  existing  conditions,
including   its  financial   condition,  results   of  operations,   contractual
restrictions,  capital requirements,  business  prospects and such other factors
as the  Board  of Directors deems  relevant. The terms of the Indenture of Trust
which the Company entered into in March  1998  in  connection with  its issuance
of the 11% Senior Secured Notes due  2005  ("Notes") restricts its   ability  to
pay  dividends.  Under  the  restriction,  the Company cannot pay cash dividends
as  long  as  the  Notes  are  outstanding,  unles  it  meets certain  financial
ratios as specified in the Indenture.





ITEM 6.  SELECTED FINANCIAL DATA

         The  selected  financial  data  set  forth  below  should  be  read  in
conjunction with  "Management's  Discussion and Analysis of Financial  Condition
and Results of Operations," and the Company's  consolidated financial statements
and notes thereto included  elsewhere  herein.  The statements of operations and
balance  sheet data set forth  below as of and for each of the five years in the
period ended June 30, 1999 are derived from the audited financial  statements of
the Company.

For factors  affecting the  comparability  of Selected  Financial Data, refer to
Item 7.
<TABLE>
<CAPTION>

                                                                                Years Ended June 30,
                                                        1999            1998             1997            1996           1995
                                                        ----            ----             ----            ----           ----
<S>                                                     <C>             <C>              <C>             <C>            <C>
                                                                  (in thousands, except per share data and ratios)
Statements of Operations Data:
Net revenues                                            $ 151,966         $ 100,757       $ 68,998          $40,675      $ 26,976
Cost of goods sold (excluding other
     operating expenses and non-
     recurring move related expenses)                      91,816            58,862         40,626           24,516        17,121
Other operating expenses                                   56,430            38,069         25,882           16,930        11,010
Non-recurring move related expenses(1)                        986                 -              -                -             -
Other expense (income)                                         65             (900)              -             (43)          (89)
Interest income                                               643               564             66               14             -
Interest expense                                            8,964             2,850          1,080              795           216
                                                  -------------------------------------------------------------------------------
Income (loss) before income taxes                         (5,652)             2,440                         (1,509)       (1,282)
                                                                                             1,476

Income tax expense (benefit)                              (2,348)               927                           (104)             -
                                                                                              (80)
                                                   ===============================================================================
Net income (loss)                                       $ (3,304)          $  1,513       $  1,556          (1,405)       (1,282)
                                                   ===============================================================================

Weighted average common
      shares - basic                                       23,771            14,511         10,651           10,284         9,437
Weighted average common
      shares - dilutive                                    23,771            17,496         14,268           10,284         9,437
Basic earnings (loss) per share (2)                     $  (0.14)          $   0.10       $   0.14        $  (0.14)     $  (0.14)
Diluted earnings (loss) per share (2)                   $  (0.14)          $   0.09       $   0.12        $  (0.14)     $  (0.14)
Cash dividends per share of
      common stock                                         $    -           $     -        $     -          $     -        $    -

Balance sheet data
Working capital                                         $(17,646)          $ 11,568      $ (4,642)       $  (3,707)      $(4,621)
Total assets                                              170,697           143,770         34,410           20,287        18,157
Current liabilities                                        48,364            19,212         18,078            8,981         7,367
Long-term debt and capital leases, less
     current portion                                       75,893            75,254         11,135            7,805         6,865
Redeemable preferred stock                                    834             1,393                           1,393         1,405
                                                                                             1,393
Stockholders' equity                                       45,297            44,360                           2,108         2,520
                                                                                             3,804
</TABLE>


(1)  these expenses  relate mainly to employee  relocation,  rental of temporary
     facilities,  the grand opening of Shop At Home's Nashville headquarters and
     employee bonuses associated with the relocation.
(2)  for details  of  the  calculation of basic and dilutive earnings per share,
     see Note 12 to the consolidated financial statements.
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
               OF OPERATIONS

         The following  discussion  and analysis  should be read in  conjunction
with the  "Selected  Financial  Data" and the Company's  consolidated  financial
statements and related notes included elsewhere herein.

General

         The  Company,  founded  in 1986,  sells  specialty  consumer  products,
primarily   collectibles,   through  interactive   electronic  media,  including
broadcast,  cable and satellite television and,  increasingly,  the Internet. It
offers a variety  of  products  such as sports  cards  and  memorabilia,  coins,
currency and jewelry, many of which it sells on an exclusive basis.

         The Company  receives  revenues  primarily from the sale of merchandise
marketed through its programming carried by:

o    television stations from whom the Company has purchased broadcast time;

o    the Company's  television  stations,  with its programming being carried on
     cable  television  systems  under  the "must  carry" or the  retransmission
     consent provisions of federal law;

o    direct  carriage  on  cable  television systems under agreements with cable
     system operators;

o    direct-to-home satellite programming services;

o    direct reception of the Company's satellite transmission by individuals who
     own satellite downlink equipment; and

o    the Company's website.

         An increasing  portion of the  Company's  revenues is received from the
sale of its merchandise through its website, shopathomeonline.com, although such
revenues have not been material to date.

         Approximately 93.7% of the Company's revenues are derived from the sale
of products on the television  network.  The Company's  products  include sports
collectibles  and sports related  products,  plush toys,  movie  memorabilia and
other  signed  and  autographed  merchandise,  electronic  equipment,  coins and
currency,  cutlery and knives,  jewelry and  gemstones.  Beginning in 1997,  the
Company has also  received  revenues from sales by its  subsidiary,  Collector's
Edge of  Tennessee,  Inc.  Collector's  Edge sells  sports  trading  cards under
licenses from National  Football League  Properties,  Inc. and National Football
League Players, Incorporated. Additionally, the Company  receives  revenues from
the sale of  broadcast  time  on its owned television stations for the broadcast
of infomercials.

         As of June 30, 1999, the Company's  programming was viewable during all
or part of each day by approximately  53.5 million  individual cable households,
of which  approximately 9.8 million cable households received the programming on
essentially a full-time  basis (20 or more hours per day) and the remaining 43.7
million  cable  households   received  it  on  a  part-time  basis.  To  measure
performance  in a manner  that  reflects  both the growth of the Company and the
nature of its access to  part-time  cable  households,  the Company uses a cable
household  full-time  equivalent  method to measure the reach of its programming
which  accounts for both the  quantity  and quality of time  available to it. To
derive this full-time  equivalent cable household base ("FTE Cable  Household"),
the Company has developed a methodology  to assign a relative value of each hour
of the day to its overall  sales,  which is based on sales in markets  where the
programming  is carried on a full-time  basis.  Each hour of the day has a value
based on historical  sales.  FTE Cable  Households  have grown from 5.4, 8.3 and
15.3 million at June 30, 1996, 1997, and 1998  respectively,  to 18.5 million at
June 30, 1999.  The Company  believes that the change in the number of FTE Cable
Household  provides  a  consistent  measure  of  its  growth  and  applies  this
methodology  to all  affiliates.  Accordingly,  the Company uses the revenue per
average FTE Cable Household as a measure of pricing new affiliate  contracts and
estimating their anticipated revenue performance.

         When the Company  enters a new market,  it generally  takes about three
months to establish  program  awareness by the viewers.  During this three month
period,  Shop At Home  normally  receives  less revenue from sales in the market
than it  will  expect  to  receive  when  the  market  matures.  Shop At  Home's
programming  is received on more than one  channel in many  households.  Shop At
Home has  found  that its sales in a market  increase  when its  programming  is
available on more than one channel,  thereby justifying the additional  carriage
costs.

         The Company owns and operates six UHF  television  stations  located in
the San Francisco,  Boston, Houston, Cleveland,  Raleigh and Bridgeport markets.
Five of  these  stations  are in the top 13  television  markets  in the  United
States, including the Bridgeport,  Connecticut station which serves a portion of
the New York City metropolitan area market.

         Principal  elements in the  Company's  cost  structure  are (a) cost of
goods sold,  (b)  transponder  and cable costs and (c) salaries  and wages.  The
Company's  cost of goods sold is a direct result of both the product mix and its
ability to negotiate  favorable  prices from its vendors.  Transponder and cable
costs include  expenses  related to carriage under  affiliation  and transponder
agreements.  Carriage  costs have  increased  in recent  periods and the Company
expects this trend will continue as it enters new markets and expands the number
of households and viewable hours for its  programming.  Carriage costs have also
increased  because of  general  increases  in the rates  charged  for  carriage.
Because it takes a period of time for a market's  revenue  potential  to mature,
the  Company  expects  to pay  initial  carriage  cost in  excess of its goal of
approximately  15% of  revenues  from the  market.  If  carriage  cost  does not
decrease toward this goal as the market matures,  management of the Company will
usually  attempt to renegotiate  the carriage  contract,  seek an opportunity to
terminate  the  carriage  contract  or not renew  it.  Salaries  and wages  have
increased  with the  Company's  increased  revenues and the addition of staff to
support its growth.

Overview of Results of Operations

         The following table sets forth for the periods indicated the percentage
relationship  to  net  revenues of  certain  items  included  in  the  Company's
Statements of Operations:
<TABLE>
<CAPTION>

                                                                                         Year Ended June 30,
<S>                                                                             <C>              <C>             <C>
                                                                                1999             1998            1997
Net revenues                                                                     100.0%          100.0%          100.0%
Cost of goods sold (excluding items listed below)                                 60.4            58.4            58.8
Salaries and wages                                                                 7.0             7.4             8.1
Transponder and cable charges                                                     17.3            17.7            17.6
Other general operating and administrative expenses                                9.7            10.6            10.3
Depreciation and amortization                                                      3.2             2.2             1.5
Non-recurring move-related expenses                                                0.6               -               -
Interest income                                                                    0.4             0.6             0.1
Interest expense                                                                   5.9             2.8             1.6
Other income                                                                         -             0.9               -
Income (loss) before income taxes                                                (3.7)             2.4             2.2
Income tax expense (benefit)                                                     (1.5)             0.9           (0.1)
Net income (loss)                                                                (2.2)             1.5             2.3
</TABLE>

Results of Operations

   Fiscal Year 1999 vs. Fiscal Year 1998

         Net  Revenues.  Shop At Home's net revenues for the year ended June 30,
1999 were  $152.0  million,  an  increase  of 50.8% over net  revenues of $100.8
million for the year ended June 30,  1998.  The core  business of sales  through
electronic  media accounted for 93.7% of net revenues derived from an average of
16.6 million FTE Cable Households in the year ended June 30, 1999 compared to an
average of 11.1 million FTE Cable  Households  for the year ended June 30, 1998.
During the year ended June 30,  1999,  Shop At Home  generated  revenues per FTE
Cable Household of approximately $9.16 compared with approximately $9.09 per FTE
Cable  Household  for the year  ended  June 30,  1998.  The  increase  is mainly
attributable to a greater  contribution  from the  non-broadcast  business.  The
remaining 6.3% of net revenues resulted from  approximately  $9.6 million in net
revenues from Collector's Edge.

         Also included in net revenues was infomercial  income generated by Shop
At Home's broadcast operations in the Boston, Houston, Cleveland, San Francisco,
Raleigh and Bridgeport  markets,  of $1.9 million compared to approximately $1.4
million in the year ended June 30, 1998. This represents a 35.7% increase and is
primarily due to Shop At Home's  ownership of five stations during most of 1999,
and six by June 1999,  compared to the prior year in which it owned two stations
for the first nine months and five  stations for the last three months of fiscal
1998.  Shop At Home also sold  approximately  $0.3 million of broadcast  time to
certain vendors during the year ended June  30, 1998, but  did not continue this
practice in the year ended June 30, 1999.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise and inbound  freight.  For the year ended June 30, 1999, the cost of
goods sold as a percentage of net revenues increased to 60.4% from 58.4% for the
year ended June 30, 1998. This increase is mainly due to a greater percentage of
sales  of  lower-margin   product  categories,   electronics  and  coins,  which
collectively represented approximately 29.4% of revenues for the year ended June
30, 1999 compared to 23.3% of revenues for the year ended June 30, 1998.

         Salaries and Wages. Salaries and wages for the year ended June 30, 1999
were $10.6  million,  an increase  of 42.8%  compared to the year ended June 30,
1998.  Salaries  and wages as a percent of revenues  decreased to 7.0% from 7.4%
reflecting  the  increase  in  revenues  without  a  corresponding  increase  in
salaries.  In  addition,  during  fiscal  1999,  $0.9  million of salaries  were
capitalized as a result of the  company-wide  installation  of the Oracle system
and the development of the collectibles.com website.

         Transponder  and Cable.  Transponder and cable costs for the year ended
June 30, 1999 were $26.3 million,  an increase of $8.5 million or 48.0% compared
to the year ended June 30, 1998.  The cable  component of this expense  category
was 16.1% in 1999 and 16.2% for 1998. The 1999 period  reflects the reduction of
cable costs of KCNS, San Francisco,  and WRAY,  Raleigh,  which were acquired in
March 1998 and therefore not included in the 1999 period.  Overall, the increase
in cable costs  outpaced the  increase in revenues as a result of  approximately
1.9  million FTEs added in the  quarter  ended June 30,  1999, many of which had
not matured.

         Other General  Operating  and  Administrative  Expenses.  Other general
operating  and  administrative  expenses  for the year ended June 30,  1999 were
$14.6  million,  an increase of $3.9 million or 36.4% compared to the year ended
June 30, 1998. As a percentage of revenues,  this constituted a decrease to 9.7%
in 1999  from  10.6%  in 1998  and was  attributable  to a  number  of  factors,
including lower legal and consulting expenses and operating supplies.

         Depreciation  and  Amortization.  Depreciation and amortization for the
year ended June 30, 1999 was $4.9 million, an increase of $2.7 million or 125.6%
compared to the year ended June 30, 1998.  The largest part of this increase was
the full year of amortization expense on the three television stations acquired
in March 1998 and sepreciation of the new building and related contents that
were acquired September 1998.

         Move-Related  Expenses.  Move-related  expenses were approximately $1.0
million in the year ended June 30, 1999 and there was no  comparable  expense in
the previous  year.  These  expenses  primarily  relate to employee  relocation,
rental of temporary  facilities,  the grand opening of Shop At Home's  Nashville
headquarters and employee bonuses associated with the relocation.

         Interest  Expense.  Interest  expense for the year ended June 30, 1999,
was $9.0 million, an increase of $6.1 million over the year ended June 30, 1998.
The increase was primarily due to the full year effect of the  issuance in March
1998 of $75.0 million of 11% Senior Secured Notes due 2005.

         Interest  Income. Interest income for the year ended June 30, 1999, was
$0.6 million.  This income was primarily due to the investment of cash.

         Other  Income.  There was minimal  other income for the year ended June
30, 1999 while the year ended June 30, 1998  included a one-time  $900  thousand
gain on the sale of Shop At Home's  contractual  right to  acquire  a  Knoxville
television station.

         Income Tax (Benefit) Expense.  Income tax  (benefit) for the year ended
June 30, 1999 was provided at an effective tax rate of 41.5%.

         Fiscal 1998 vs. Fiscal 1997

         Net  Revenues.  Shop At Home's net revenues for the year ended June 30,
1998, were $100.7  million,  an increase of $31.8 million or 46.0% over the year
ended June 30, 1997. The increase was primarily  attributable to the addition of
approximately  6.7 million FTE Cable  Households  over the year  resulting  in a
total of 15.3 million FTE Cable Households at the end of June 1998. For the year
ended  June  30,  1998,  Shop  At  Home  generated  revenues  per  household  of
approximately  $9.09 on an average of 11.1 million FTE Cable Households compared
with sales of  approximately  $10.25 per  household on an average of 6.6 million
FTE Cable  Households  in fiscal  1997.  The rapid  addition  of new  households
outpaced  the  accompanying  revenue  growth,  resulting in lower 1998 sales per
household  than 1997. The increase in households is  attributable  mainly to the
addition of approximately 4.0 million FTE Cable Households and approximately 1.0
million  additional  FTE Cable  Households  for the last  quarter of fiscal 1998
related  to the  acquisition  of  KCNS  in San  Francisco,  California,  WRAY in
Raleigh,  North Carolina and WOAC in Cleveland,  Ohio. In addition,  Collector's
Edge contributed approximately $5.3 million in sales during fiscal 1998. Shop At
Home also generated $1.4 million in infomercial  revenue from WMFP in Boston and
KZJL in Houston for the year ended June 30,  1998,  representing  a 40% increase
over the year ended June 30,  1997.  This was the result of more active sales of
infomercial time at KZJL and WMFP. No infomercial  income was generated from the
newly acquired KCNS, WRAY or WOAC stations during the year.

         Cost of Goods Sold.  For the fiscal year ended June 30, 1998,  the cost
of goods sold decreased slightly to 58.4% from 58.8% as a percentage of sales in
the year ended June 30, 1997. This  improvement  was  attributable  to  Shop  At
Home's ability to  leverage  its  purchasing   power  due  to  increased  sales,
resulting in lower costs in most categories, especially the sports product line.

         Salaries and Wages. Salaries and wages for the year ended June 30, 1998
were $7.4 million, an increase of $1.9 million or 33.8% over the year ended June
30, 1997,  which was primarily  attributable  to the broadening of executive and
technical  staffs  necessary  for the future growth of Shop At Home and variable
labor costs associated with the higher volume of customer calls.
Salaries and wages decreased as a percentage of sales to 7.4% from 8.1%.

         Transponder  and Cable.  Transponder and cable costs for the year ended
June 30, 1998 were $17.8 million,  an increase of $5.6 million or 46.6% over the
year ended June 30, 1997. Carriage costs, expressed as a percentage of revenues,
did not  change  significantly.  This was a result  Shop At  Home's  efforts  to
control this expense in line with a target of 15% of sales.

         Other General  Operating  and  Administrative  Expenses.  Other general
operating  and  administrative  expenses  for the year ended June 30,  1998 were
$10.7 million, an increase of $3.5 million or 49.3% over the year ended June 30,
1997.  The major  components  of this  increase  were $0.7 million of additional
credit card fees, and general increases related to the increase in sales volume.

         Depreciation  and  Amortization.  Depreciation and amortization for the
year ended June 30,  1998 were $2.2  million,  an  increase  of $1.1  million or
107.0% over the year ended June 30, 1997.  This  increase was a  combination  of
additional  amortization  related to the added  license cost for KCNS,  WRAY and
WOAC of approximately $0.5 million and an increase of approximately $0.4 million
in amortization of licenses held by Collector's Edge, which did not exist in the
prior year.

         Interest Expense. Interest expense for the year ended June 30, 1998 was
$2.9 million, an increase of $1.8 million or 163.9% over the year ended June 30,
1997. The increase was due to the interest expense associated with $75.0 million
of 11% Senior Secured Notes due 2005 which Shop At Home issued in March 1998.

         Interest  Income.  Interest income for the year ended June 30, 1998 was
$0.6  million.  This income was  primarily due to the investment of cash.

         Income Tax  (Benefit)  Expense.  Income tax expense for the  year ended
June 30, 1998 was  approximately  $0.9  million,  which represented an effective
tax rate of 38%.

         Liquidity and Capital Resources

         As of June 30,  1999,  Shop At Home had total  current  assets of $30.7
million and total current liabilities of $48.4 million,  resulting in a negative
working  capital  position of $17.7  million.  This  represents a $29.2  million
reduction  from the working  capital  position at the end of the prior year. The
major  components of the decrease  were: (1) the borrowing of $20.0 million on a
short-term  basis to  acquire  the  assets of the  Bridgeport  station  with the
acquired assets classified as non-current  and (2) expenditures of approximately
$14.1 million to purchase property,  plant and equipment offset by approximately
$2.8 million from the exercise of options and warrants.

         In July 1999,  Shop At Home's  working  capital  position  increased by
$44.3 million from the net proceeds of the public  offering of 5,828,000  shares
of common  stock.  The Company  used  $20.0  million, including  $0.6 million of
restricted cash to pay off the short term loan relating to  the  acquisition  of
the assets of the  Bridgeport  station with the balance  available  to  develop,
launch and promote the  collectibles.com  website and the  installation of a new
computer system.

         During the year ended June 30,  1999,  Shop At Home used  approximately
$0.9 million for operations.  The major components of this net use were the loss
of $3.3 million, which included non-cash items of a $2.3 million decrease in net
deferred  tax   liabilities,   offset  by  $4.9  million  in  depreciation   and
amortization.  In  addition,  Shop At Home used  approximately  $5.7  million to
support a higher  level of  receivables,  primarily  as a result of Shop At Home
offering a greater number of products on installment payments and an increase in
revenues from Collector's;  and $3.4 million to carry  higher  inventory levels,
primarily sports  and jewelry  products. Approximately $7.3 million was provided
from operations in the form of increased accounts payable and accrued expenses.

         Shop At Home used approximately $35.1 million for investing activities.
Approximately  $14.1  million was expended on the  completion  of the  Nashville
facilities,  including  furniture and fixtures and  operating  equipment at that
location,  and on the transmitter  upgrades to KCNS in San Francisco and WRAY in
Raleigh.  Shop At Home also  purchased the assets of the  Bridgeport  station on
June 3, 1999 for $21.0  million of which $14.8  million was allocated to license
cost,  $1.4 million to fixed assets and $4.8 million to restricted  cash pending
completion of contractual terms.

         Approximately $21.8 million was provided to Shop At Home from financing
activities  during the year  ended June 30,  1999.  The  principal  source was a
bridge loan of $20.0  million,  for the purchase of the assets of the Bridgeport
station,  and $2.8  million  from the sale of options  and  warrants  which were
offset  in  part  by   approximately   $0.5 million  of  debt  repayments  and
approximately $0.2 million to repurchase 90,300 shares of common stock.

         Approximately  85% of Shop At Home's  receipts are customer credit card
charges,  most of which  are  collected  within  three  days of  shipment.  This
facilitates cash flow since Shop At Home usually pays its vendors within 30 days
and, as a result,  Shop At Home does not need a large amount of working  capital
to support a rapid growth in revenues.

         The  acquisition  of  television   stations   impacts  the  results  of
operations as follows:

o         costs of carriage  decrease  to  the extent that the Company purchased
          time on these stations prior to acquisition;

o         costs related to station operations increase;

o         depreciation  and  amortization  significantly increase as a result of
          the acquisition of these stations;

o         interest  expense  increases  as  a result of the issuance of debt (if
          incurred);

o         infomercial income may increase; and

o         net revenues increase as a result of additional households.

         Shop At Home  intends to launch its new website,  collectibles.com,  in
the fall of 1999.  Upon  launch of  collectibles.com,  the  Company  intends  to
discontinue  selling  products  through  shopathomeonline.com.  To develop  this
website,  the Company has entered into  agreements  with  Oracle,  iXL and other
vendors.  Oracle  will  provide  the  internal  systems to manage  order  entry,
accounting, human resources, purchasing and receivables. iXL will provide all of
the interface  between the site and the  consumer.  It is  anticipated  that the
total cost of these  agreements will  approximate  $13.0 million,  approximately
$6.4  million  of  which  has  already been incurred. After collectibles.com  is
operational, working capital will be required to promote and develop the website
in order to generate sales.

         Additional financing may be necessary to operate the Company's business
in the near future. The Indenture  associated with the Notes permits the Company
to incur debt which may be used for such future capital needs. In order to incur
this debt the Company must satisfy certain  conditions imposed by the Indenture.
Shop At Home expects to negotiate a line of credit of up to $20.0  million to be
available for general corporate purposes.  Additionally,  it is anticipated that
the line of credit may be used for additional  broadcast property  acquisitions.
There can be no assurance  that the line of credit will be  established  or that
the Company will have funds available for its future needs.

         On August 5, 1999, the Federal Communications Commission (FCC) voted to
make certain  significant  changes in the  restrictions  involving  the multiple
ownership of broadcast  stations.  At that time, the FCC voted to liberalize the
local  ownership  limits  on  television   ownership  and  to  relax  the  rules
prohibiting cross-ownership of radio and television stations in the same market.
Under  these new rules,  a company can own two  television  stations in the same
market so long as there are more than eight  television  stations in the market,
and the two stations are not both among the top four stations in the market.

         Of the six television stations owned by the Company, each is located in
a market with more than eight  television  stations,  and none of the  Company's
stations are among the top four rated  stations in their  markets.  As a result,
any owner of an existing  television  station in any of the  Company's  markets,
could acquire the Company's station in that market.

         The  Company  believes  that  this  rule  change  by the FCC  makes the
Company's  stations   more  valuable  than when the stations  were purchased. On
August 12,  1999,  the Company announced that it had  retained Yagemann Advisors
LLC, Banc of America Securities LLC  and  Media  Venture  Partners  to  identify
strategic  alternatives to maximize shareholder value,  including  the  possible
sale of some or all of the Company's  major market  stations as well as the sale
of a significant equity ownership interest to a strategic partner.  The  Company
stated that no decision had been made  as  to  whether  or  not  to  pursue  any
particular  alternative,  and there is a possibility  that no  transaction  will
result.

         If the Company  were to sell one or more of its stations as a result of
this  opportunity,  the  Company  would seek to use a portion  of the  resulting
proceeds to replace any lost carriage of the Company's  programming  through the
acquisition of other stations or by agreements with cable television  operators.
A potential  equity  investment by a strategic  partner could enhance or benefit
the Company's  broadcast,  Internet and electronic retailing  capabilities.  The
Indenture  under which the Notes are issued imposes  restrictions on the ability
of the  Company  to sell its  assets or to use the  proceeds  of such  sales for
general  corporate  purposes.  The Company  could use proceeds of such a sale to
defease the Notes in order to make the additional  proceeds  available for other
purposes.

Year 2000

         Computer  systems,   computer  software,  and  equipment  dependent  on
microprocessors  may cease to  function or work  incorrectly  when the year 2000
arrives.  The problem  affects  those  systems and computer  products  which are
programmed  to use a two digit code for the year,  and may read the code "00" as
1900 rather than 2000. To prevent  critical  failures of important  computers or
products,  this problem,  sometimes  referred to as the "Y2K"  problem,  must be
identified  and corrected.  Systems and equipment that will not experience  this
problem are generally referred to as "year 2000 compliant," or "Y2K compliant."

         Shop At Home  intends to become  year 2000  compliant  through  systems
replacement and believes existing capital budgets are adequate for any remaining
hardware and software replacements.

         Shop At Home is supported by redundant  IBM RS6000  computers,  each of
which communicates directly with its year 2000 compliant backup disk system. The
AIX  operating  system  currently in use is Y2K  compliant.  The  relocation  to
Nashville  facilitated  compliance  efforts by requiring the  replacement of key
network  equipment.  Since the move,  approximately  90% of local  area  network
application servers and computers have been upgraded to Windows NT systems,  and
the  Company is  currently  testing  the Y2K  compliance  patch to  Windows  NT.
Additionally,  Shop At Home's  telephone  system,  Aspect  software and computer
server used in the Company's  call center have been upgraded and are  compliant.
The Company's  telephone  voice response  system,  the Internet web server and a
software program utilized by the human resources department are being remediated
through  the  replacement  of  the  telephone  voice  response  system  and  the
installation of the new Oracle computer system.

         A year 2000 committee has been  established  and part of its task is to
review  businesses  outside of Shop At Home  whose  systems  are  electronically
linked to the Company.  Shop At Home has  provided  many of its vendors with Y2K
compliant  software,  and  management  is not  presently  aware of any  material
problems  in the year 2000  compliance  plans of its major  vendors  and service
providers.  Shop At Home is  investigating  material  vendors and  suppliers  to
identify any non-compliance issues.

         The   Company  has  incurred approximately $5.8 million on new computer
hardware   and   systems  to   date.  Most  of  the  primary   computer  systems
are being replaced  either as part of the Y2K compliance  program or in order to
build a system to support future growth. The total cost of system  replacements,
including  both  hardware and  software,  is expected to be  approximately  $4.2
million, in addition to prior expenditures.

         To  implement  the  computer  conversion,  Shop  At Home  entered  into
agreements with its vendors. The computer system provided by the vendors will be
Y2K compliant and will provide an integrated  computer system for Shop At Home's
business  processes.  The enterprise wide system is expected to be installed and
operational by the end of 1999.

         To date the  Company  has  substantially  completed  the  review of its
critical internal  hardware and software  systems,  has identified those vendors
which  warrant  further  examination  for  potential  problems  and  has  mailed
inquiries  to  those  vendors  as to  their  compliance.  The  Company  has also
identified and corrected internal problems and begun evaluation of the responses
to questionnaires sent to suppliers,  and has begun testing its internal systems
and contingency planning. The following is the timetable for Shop At Home's year
2000 compliance effort during the remainder of 1999:

August........complete  contingency    planning.  begin   contingency   testing;
              continue the internal Oracle  implementation  of  new hardware and
              software.
September.....continue  contingency  testing;  complete  software  upgrades  and
              testing on all network PC's.
October.......complete   all  evaluation  and testing;  review all  portions  of
              Y2K documentation.

         The worst case scenario for Shop At Home would be for critical  vendors
or service providers to have Y2K problems.  These critical vendors and suppliers
include bank card processors,  long distance telephone service providers and the
full-time satellite  transponder  provider.  Although these vendors have advised
the  Company  that  they  are in  compliance,  contingency  plans  will  include
identifying alternative vendors and providers.

         Despite the concern among the general  public with year 2000  problems,
management does not anticipate major interruptions.  The development and testing
of contingency plans should assure that no major interruptions occur. Management
believes its Y2K program is adequate to detect  compliance  problems in advance,
and that the necessary resources to remedy them are available.  The Y2K problem,
however,  has many  aspects and  potential  consequences,  some of which are not
reasonably  foreseeable.  Therefore,  there can be no assurance that  unforeseen
consequences will not occur.

Recent Accounting Pronouncements

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 130, Reporting  Comprehensive  Income. The
Statement  establishes  standards  for  reporting  comprehensive  income and its
components  in a full set of  financial  statements.  The  Company  adopted  the
Statement  for the fiscal year ending June 30, 1999.  The adoption had no effect
as Shop At Home  currently  has no  items  that  would  be  classified  as other
comprehensive income.

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards No. 131,  Disclosures  about  Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in  annual  financial   statements  and  interim  financial  reports  issued  to
stockholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic areas and major customers.  The Statement was
adopted with the June 30, 1999 fiscal year financial  statements and will impact
interim reporting  beginning with the quarter ending September 30, 1999. Shop At
Home  determined  that  its  reportable  segments  are the  same  as  previously
disclosed,  although expanded  disclosures were required under provisions of the
standard.

         In March 1998, the AICPA issued  Statement of Position 98-1 (SOP 98-1),
Accounting for the Cost of Computer Software  Developed or Obtained for Internal
Use. SOP 98-1 is effective for financial  statements for years  beginning  after
December  15,  1998.  SOP 98-1  provides  guidance on  accounting  for  computer
software  developed or obtained for internal use  including the  requirement  to
capitalize  specified costs and  amortization of such costs. The Company adopted
the provisions of SOP 98-1 in its fiscal year ending June 30, 1999. The adoption
of this statement resulted in $5.0 million of capitalized software costs and $80
thousand of expensed training costs.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         Market risk  represents  the risk of loss that may impact the financial
position,  results of  operations,  or cash flows of the  Company due to adverse
changes in  financial  market  prices,  including  interest  rate risk,  foreign
currency  exchange rate risk,  commodity  price risk, and other relevant  market
rate or price risks.

         The  Company is exposed to some  market risk  through  interest  rates,
related  to  its  investment  of  its  current  cash  and  cash  equivalents  of
approximately  $7.1  million  as of June 30,  1999.  These  funds are  generally
invested in highly liquid debt instruments with short-term  maturities.  As such
instruments  mature  and the funds are  re-invested,  the  Company is exposed to
changes in market interest rates.  This risk is not considered  material and the
Company  manages such risk by continuing to evaluate the best  investment  rates
available for short-term high quality investments.

         The Company is not exposed to market risk  through  changes in interest
rate on its long-term indebtedness, because the debt is at a fixed rate.

         The Company  obtains,  on  consignment,  the vast  majority of products
which it sells  through its  programming,  and the prices of such  products  are
subject  to  changes  in  market   conditions.   These  products  are  purchased
domestically, and, consequently, there is no foreign currency exchange risk.

         The  Company  has  no  activities   related  to  derivative   financial
instruments or derivative commodity instruments.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                   Index to Consolidated Financial Statements

                                                                      Page

Report of Independent Accountants                                       33

Consolidated Balance Sheets at  June 30, 1999 and June 30, 1998      34-55

Consolidated Statements of Operations for the years ended June 30, 1999,
         June 30, 1998, and June 30, 1997                               36

Consolidated Statements of Stockholders' Equity for the years ended
         June 30, 1999, June 30, 1998, and June 30, 1997                37

Consolidated Statements of Cash Flows for the years ended
         June 30, 1999, June 30, 1998, and June 30, 1997             38-39

Notes to Consolidated Financial Statements                           40-60


<PAGE>



                        Report of Independent Accountants




Board of Directors and Stockholders
Shop At Home, Inc.

In our  opinion,  the  consolidated  financial  statements  listed  in the index
appearing on page 32 present  fairly,  in all material  respects,  the financial
position of Shop At Home,  Inc. and its  subsidiaries at June 30, 1999 and 1998,
and the results of their  operations  and their cash flows for each of the three
years in the period ended June 30, 1999 in conformity  with  generally  accepted
accounting  principles.  In addition,  in our opinion,  the financial  statement
schedule  listed in the index appearing under Item 14 (a)(2) on page 63 presents
fairly, in all material respects, the information set forth therein when read in
conjunction with the related consolidated financial statements.  These financial
statements  and  financial  statement  schedule  are the  responsibility  of the
Company's  management;  our  responsibility  is to  express  an opinion on these
financial  statements and financial  statement schedules based on our audits. We
conducted  our audits of these  financial  statements  and  financial  statement
schedule in accordance with generally accepted auditing standards, which require
that we plan and perform the audit to obtain reasonable  assurance about whether
the financial  statements are free of material  misstatement.  An audit includes
examining,  on a test basis,  evidence supporting the amounts and disclosures in
the  financial   statements,   assessing  the  accounting  principles  used  and
significant  estimates made by management,  and evaluating the overall financial
statement  presentation.  We believe that our audits provide a reasonable  basis
for the opinion expressed above.



PricewaterhouseCoopers LLP
Nashville, Tennessee
August 27, 1999

<PAGE>


<TABLE>
<CAPTION>



                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                                      CONSOLIDATED BALANCE SHEETS

                                                   (In thousands, except share data)



                                                                ASSETS


                                                                                                        June 30,
                                                                                  --------------------------------------

                                                                                        1999                 1998
                                                                                  ------------------   -----------------
<S>                                                                               <C>                  <C>

CURRENT ASSETS
     Cash and cash equivalents                                                            $   7,066          $   21,224
     Restricted cash                                                                          5,433                   -
     Accounts receivable - trade, net                                                         8,969               3,830
     Inventories, net                                                                         7,234               4,332
     Prepaid expenses                                                                           919                 404
     Deferred tax assets                                                                      1,097                 990
                                                                                  ------------------   -----------------
          Total current assets                                                               30,718              30,780

NOTE RECEIVABLE-RELATED PARTY, net
          of unamortized discount of $96 and $134
          for 1999 and 1998, respectively                                                       690                 660

PROPERTY and EQUIPMENT, net                                                                  35,403              20,557

LICENSES, net of accumulated amortization of $4,646 and
$2,479 for 1999 and 1998, respectively                                                       97,020              84,831

GOODWILL, net of accumulated amortization of $353 and $188
for 1999 and 1998, respectively                                                               2,367               2,532

OTHER ASSETS                                                                                  4,499               4,410
                                                                                  ------------------   -----------------

TOTAL ASSETS                                                                             $  170,697          $  143,770
                                                                                  ==================   =================

</TABLE>














        The accompanying notes are an integral part of these consolidated
                              financial statements


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                                      CONSOLIDATED BALANCE SHEETS

                                                   (In thousands, except share data)

                                                 LIABILITIES AND STOCKHOLDERS' EQUITY



                                                                                              June 30,
                                                               ----------------------------------------------------------
                                                                        1999                               1998
                                                               ------------------------           -----------------------
<S>                                                            <C>                                <C>

CURRENT LIABILITIES

     Current portion - capital leases                                        $     298                         $     161
     Loan payable                                                               20,000                                 -
     Accounts payable - trade                                                   15,511                             9,016
     Accounts payable - related party                                                -                                12
     Credits due to customers                                                    3,069                             3,987
     Other payables and accrued expenses                                         9,375                             5,769
     Deferred revenue                                                              111                               267
                                                               ------------------------           -----------------------
       Total current liabilities                                                48,364                            19,212

LONG-TERM LIABILITIES


     Capital leases                                                                893                               254
     Long-term debt                                                             75,000                            75,000
     Deferred income taxes                                                         309                             3,551

REDEEMABLE PREFERRED STOCK

     $10 par value, 1,000,000 shares authorized,
     82,038 and 137,943 issued and outstanding in
     1999 and 1998, respectively - redeemable at                                   834                             1,393
     $10 per share plus unpaid dividends accrued

COMMITMENTS (NOTES 4, 5, 6, 9, 10,13, and 17)

STOCKHOLDERS' EQUITY
     Common stock - $.0025 par value,
     100,000,000 and 30,000,000 shares authorized
     in 1999 and 1998,  respectively; 24,557,822 and
     23,313,191 shares issued and outstanding in
     1999 and 1998, respectively                                                    61                                58

     Additional paid in capital                                                 53,317                            49,079
     Accumulated deficit                                                       (8,081)                           (4,777)
                                                               ------------------------           -----------------------

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                 $   170,697                       $   143,770

                                                               ========================           =======================
</TABLE>

              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                                 CONSOLIDATED STATEMENTS OF OPERATIONS

                                                 (In thousands, except per share data)



                                                                              Years Ended June 30,
                                                          -------------------------------------------------------------
                                                                1999                  1998                  1997
                                                          ------------------    ------------------    -----------------
<S>                                                       <C>                   <C>                   <C>

NET REVENUES                                                    $   151,966           $   100,757           $   68,998

COST OF GOODS SOLD (excluding items                                  91,816                58,862               40,626
listed below)

     Salaries and wages                                              10,636                 7,446                5,564
     Transponder and cable charges                                   26,303                17,768               12,118
     Other general operating and
          administrative expenses                                    14,555                10,667                7,143
     Depreciation and amortization                                    4,936                 2,188                1,057
     Non-recurring move-related expenses                                986                     -                    -
                                                          ------------------    ------------------    -----------------
          Total operating expenses                                  149,232                96,931               66,508
                                                          ------------------    ------------------    -----------------
INCOME FROM OPERATIONS                                                2,734                 3,826                2,490
                                                          ------------------    ------------------    -----------------

OTHER INCOME (EXPENSE)
     Interest income                                                    643                   564                   66
     Interest expense                                               (8,964)               (2,850)              (1,080)

     Other income (expense)                                            (65)                   900                    -
                                                          ------------------    ------------------    -----------------
          Total other income (expense)
                                                                    (8,386)               (1,386)              (1,014)
                                                          ------------------    ------------------    -----------------

INCOME (LOSS) BEFORE INCOME TAXES                                   (5,652)                 2,440                1,476


INCOME TAX EXPENSE (BENEFIT)                                        (2,348)                   927                 (80)
                                                          ------------------    ------------------    -----------------

NET INCOME (LOSS)                                              $    (3,304)            $    1,513           $    1,556
                                                          ==================    ==================    =================

BASIC EARNINGS (LOSS) PER SHARE                                 $     (.14)             $     .10            $     .14
                                                          ==================    ==================    =================

DILUTED EARNINGS (LOSS) PER SHARE                               $     (.14)             $     .09            $     .12
                                                          ==================    ==================    =================

</TABLE>







              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                            CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                           For the years ended June 30, 1999, 1998 and 1997
                                                   (In thousands, except share data)

                                                                                         Additional
                                                                   Common                  Paid-In             Accumulated
                                                                    Stock                  Capital               Deficit
                                                              ------------------      ------------------     -----------------
<S>                                                           <C>                     <C>                    <C>

Balance, June 30, 1996 (10,575,255 shares)                               $   26                $  9,928            $  (7,846)

Exercise of stock options (100,000 shares)                                    1                     100                     -
Exercise of employee stock options
     (20,000 shares)                                                          -                      20                     -
Issuance of common stock in payment of
     payable obligations (19,159 shares)                                      -                      33                     -
Preferred stock dividend accrued                                              -                    (14)                     -
Net income                                                                    -                       -                 1,556
                                                              ------------------      ------------------     -----------------

Balance, June 30, 1997 (10,714,414 shares)                                   27                  10,067               (6,290)

Exercise of stock warrants (200,000 shares)                                   1                     226                     -
Exercise of employee stock options
     (454,600 shares)                                                         1                     506                     -
Issuance of common stock in payment of a
     note (444,177 shares) - net                                              1                   1,190                     -
Preferred stock dividend accrued                                              -                    (14)                     -
Tax benefit of non-qualified stock options                                    -                     245                     -
Issuance of 11,500,000 shares in connection
     with public offering, net of offering costs                             28                  36,859                     -
Net income                                                                    -                       -                 1,513
                                                              ------------------      ------------------     -----------------

Balance, June 30, 1998 (23,313,191 shares)                                   58                  49,079               (4,777)

Issuance of 11,226 shares in consideration of personal                                                                      -
     guaranty                                                                 -                      40
Purchase and retirement of 90,300 shares                                      -                   (203)                     -
Preferred stock dividend accrued                                              -                    (14)                     -
Exercise of 350,000 warrants                                                  1                     419                     -
Exercise of 600,000 options                                                   1                   1,499                     -
Exercise of 317,800 employee stock options                                    1                     921                     -
Conversion of 55,905 shares of preferred stock                                -                     559                     -
Tax benefit of non-qualified stock options                                    -                   1,017                     -
Net loss                                                                      -                       -               (3,304)
                                                              ------------------      ------------------     -----------------

Balance, June 30, 1999 (24,557,822 shares)                              $    61                $ 53,317            $  (8,081)
                                                              ==================      ==================     =================
</TABLE>


              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                                 CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                   (In thousands, except share data)
                                                                                     Years Ended June 30,
                                                                 -------------------------------------------------------------
                                                                        1999                  1998                1997
                                                                 --------------------  -------------------  ------------------
<S>                                                              <C>                   <C>                  <C>

CASH FLOW FROM OPERATING ACTIVITIES:
Net income (loss)                                                      $     (3,304)          $     1,513          $    1,556
Gain on sale of contractual right                                                  -                (900)                   -
Non-cash items included in net income (loss):
     Depreciation and amortization                                             4,936                2,188               1,057

     (Gain)/loss on sale of equipment                                             65                    -                  3

     Deferred income taxes                                                   (2,332)                  290
                                                                                                                         (80)
     Deferred interest expense                                                  (30)                 (32)                   -
     Provision for inventory obsolescence                                        602
                                                                                                       78                 710
     Provision for bad debt                                                      561                  188
                                                                                                                           59
     Amortization of debt issuance costs                                         543                  143                   -
  Changes in current and non-current items:
     Accounts receivable                                                     (5,700)              (1,003)             (2,968)

     Inventories                                                             (3,504)              (1,318)             (1,361)
     Prepaid expenses and other assets                                            95                  755               (241)

     Accounts payable and accrued expenses                                     7,297                3,512               8,915
     Deferred revenue                                                          (156)                  159             (1,405)
                                                                   --------------------  -------------------  ------------------
          Net cash (used) provided by operations                               (927)                5,573               6,245
                                                                   --------------------  -------------------  ------------------
CASH FLOW FROM INVESTING ACTIVITIES:
     Note receivable-related party                                                 -                (800)                   -
     Proceeds from note receivable-related party                                   -                   12                   -
     Cash payments for acquisitions                                            (543)
                                                                                               -                      (1,838)
     Restricted cash                                                         (5,433)                                        -
                                                                                               -
     Purchase of property and equipment                                     (14,101)
                                                                                                 (16,800)             (1,056)
     Proceeds from sale of equipment                                              69
     Cash payment for other assets                                             (262)                (330)
                                                                                                                      (1,857)
     Proceeds from sale of contractual right                                       -                 900                    -

     Purchase of licenses                                                   (14,807)             (72,635)                   -
                                                                 --------------------  -------------------  ------------------
          Net cash used by investing activities                             (35,077)             (89,653)             (4,751)
                                                                 --------------------  -------------------  ------------------
CASH FLOW FROM FINANCING ACTIVITIES:
     Purchase and retirement common stock                                      (203)                  -                     -

     Payment of dividends                                                       (14)                 (14)                (14)
     Exercise of stock options/warrants                                        2,842                 734                  120
     Common stock issued                                                          -               40,250                    -

     Repayments of debt and capital leases                                     (495)             (11,551)             (1,356)
     Proceeds of long term debt and loan payable                              20,000               78,000               2,919
     Payment of stock issuance costs                                           (284)              (3,363)                   -

     Payment of debt issuance costs                                                -              (3,830)                   -
                                                                 --------------------  -------------------  ------------------

          Net cash provided by financing activities                           21,846              100,226               1,669
                                                                 --------------------  -------------------  ------------------
NET INCREASE/(DECREASE) IN CASH                                             (14,158)               16,146               3,163
     Cash beginning of period                                                 21,224                5,078               1,915
                                                                 --------------------  -------------------  ------------------
     Cash end of period                                                   $    7,066          $    21,224          $    5,078
                                                                 ====================  ===================  ==================
</TABLE>

              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                                                  SHOP AT HOME, INC. AND SUBSIDIARIES
                                           CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)

                                                   (In thousands, except share data)


                                                                                         Years Ended June 30,
                                                                        -------------------------------------------------------
                                                                              1999               1998               1997
                                                                        ------------------  ----------------   ----------------

<S>                                                                     <C>                 <C>                <C>

SCHEDULE OF NONCASH FINANCING ACTIVITIES


Accrued liability for purchase of equipment                                    $    1,874   $             -    $             -
                                                                        ------------------  ----------------   ----------------

Tax effect qualified stock options                                             $    1,017   $           245    $             -
                                                                        ------------------  ----------------   ----------------

Stock issued for loan guaranty                                                 $       40   $             -    $             -
                                                                        ------------------  ----------------   ----------------

Conversion of 55,905 shares of preferred stock into common                     $      559   $             -    $             -
                                                                        ------------------  ----------------   ----------------

Stock issued for inventory and reduction
     of accounts payable                                                       $       -    $             -    $            33
                                                                        ------------------  ----------------   ----------------

Cost of equipment purchased through
     capital lease obligation                                                  $    1,271   $           326    $           437
                                                                        ------------------  ----------------   ----------------

Notes payable issued for acquisitions
     of BCST and MFP, Inc.                                                     $       -    $             -    $         1,400
                                                                        ------------------  ----------------   ----------------


Stock issued in connection with retirement
     of debt (144,177 shares)                                                  $       -    $         1,190    $             -
                                                                        ------------------  ----------------   ----------------

Accrued preferred stock dividend                                               $       14   $            14    $            14
                                                                        ------------------  ----------------   ----------------

SUPPLEMENTAL DISCLOSURES OF CASH FLOW
     INFORMATION

Cash paid during the year for:
         Interest                                                              $    8,711         $     857          $     998
                                                                        ------------------  ----------------   ----------------

         Taxes                                                          $                         $     432          $     140
                                                                        -
                                                                        ------------------  ----------------   ----------------

                                                                   .



</TABLE>



              The accompanying notes are an integral part of these
                       consolidated financial statements.


<PAGE>


                      SHOP AT HOME, INC., AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  JUNE 30, 1999

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

        Basis of  Presentation.  All dollar  values in tables and the  financial
statements  and footnotes have been expressed in (000s) except for share and per
share data.

        Principles of Consolidation.  The  accompanying  consolidated  financial
statements  include the accounts  of  Shop  At  Home,  Inc. and  its  100% owned
subsidiaries,  MFP, Inc. ("MFP"), Broadcast Cable  Satellite Technologies,  Inc.
("BCST"),  Urban   Broadcasting  Systems,  Inc.  ("UBS"),  Collector's  Edge  of
Tennessee,   Inc.  ("Collector's"),   SAH   Acquisition   Corporation  II  ("SAH
Acquisition II"), SAH  Acquisition  Corporation  ("SAH  AQ") and Partners - SATH
L.L.C.  ("Partners"),  (collectively  the  "Company"). All material intercompany
balances and transactions have been eliminated in consolidation.

        Operations.  The Company markets  various  consumer  products  through a
televised  "Shop At Home" service.  The  programming  is currently  broadcast by
satellite on a twenty-four hour day, seven days a week schedule.

        BCST's  principal asset consists of ownership of the outstanding  shares
of capital stock of UBS. UBS holds the FCC license for television  station KZJL,
Channel 61, a full power television station licensed to Houston, Texas.

        MFP operates a commercial television station,  WMFP, Channel 62, serving
the Boston  television  market area.  MFP also operates a commercial TV station,
WSAH, channel 43, serving a portion of the New York City market area. The assets
of WSAH were acquired in June 1999.

        Collector's, formed in February 1997, is a trading card wholesaler whose
main assets are licenses  from National  Football  League  Properties,  Inc. and
National Football League Players, Incorporated.

        SAH Acquisition II operates three commercial television stations:  KCNS,
Channel 38, serving the San Francisco  television market area; WOAC, Channel 67,
serving the Cleveland  television market area and; WRAY, Channel 30, serving the
Raleigh-Durham  television  market area, all of which were acquired on March 27,
1998.  SAH  Acquisition  II's  principal  asset consists of its ownership in the
respective television licenses.

        Partners  owns real  property  located at 5388 Hickory  Hollow  Parkway,
Antioch,  Tennessee,  the Company's  headquarters and broadcasting facility. The
real  property  is  Partners'  only  asset.  SAH  AQ's  principal  asset is a 1%
membership in Partners.

        Cash and Cash  Equivalents.  For the purpose of the  statements  of cash
flows, the Company  considers all highly liquid debt instruments  purchased with
original maturities of one year or less to be cash equivalents.

        Restricted Cash.  Restricted  cash  represents  cash  held  in escrow of
$4,800 for final  settlement of the purchase of assets of WSAH  Bridgeport (Note
16) and $600 of cash held  for  future  interest  due  on the $20,000 short-term
bridge loan (Note 5).

        Accounts Receivable--Trade.  The Company has reduced accounts receivable
to the net realizable value through recording  allowances for doubtful accounts.
At June 30, 1999 and 1998,  the Company had  recorded  allowances  of $543,  and
$535, respectively.

        Inventories.  Inventories, which  consist  primarily  of  products  held
for sale  such as  jewelry,  electronics  and  sports collectibles,  are  stated
at  the  lower  of  cos  or  market  with  cost  being determined on a first-in,
first-out (FIFO) basis.  Valuation allowances are provided for carrying costs in
excess of estimated market value.

        Collector's  Inventories.  The  Collector's  inventories of sports cards
represent all of the contract  manufacturing costs associated with each release.

        Property  and  Equipment.  Property  and  equipment  is  stated at cost.
Expenditures for repairs and maintenance are expensed as incurred, and additions
and improvements that significantly extend the life of assets are capitalized.
On major construction projects requiring a number of months to complete, such as
the  construction  of the Nashville  headquarters,  the  Company's  policy is to
capitalize the interest associated with these projects until completion.

        Depreciation is computed under  straight-line methods over the estimated
 useful lives of the assets as  reflected  in the  following table:

       Furniture and fixtures                  7      Years
       Software costs                          3      Years
       Operating equipment                  5-15      Years
       Leasehold improvements               3-15      Years
       Building                               40      Years

        FCC  Licenses for  Television  Stations.  During June 1999,  the Company
through its subsidiary MFP, Inc.,  acquired one FCC television  license.  During
fiscal 1998, the Company  through its  subsidiary,  SAH Acquisition II, acquired
three FCC  licenses  for  television  stations  and in fiscal  1995 the  Company
acquired  two  subsidiaries  that owned FCC  television  licenses.  Although FCC
television licenses are granted for eight-year periods,  they are required to be
renewed  by  the  FCC  unless  (1)  the  holder  has   seriously   violated  the
Telecommuntication's  Act or FCC rules and regulations;  (2) failed to serve the
public interest,  convenience, and necessity, or (3) followed a pattern of abuse
in  violation  of FCC rules  and  regulations.  Accordingly,  FCC  licenses  are
historically  renewed for  indefinite  periods of time  giving  them  indefinite
lives.  Given the indeterminate  lives afforded by the licensing process and the
historical  appreciation in value of the license,  the Company determined that a
life of 40 years  would be  appropriate.  Amortization  of  these  licenses  was
$2,133,  $773 and $307 for the fiscal years ended June 30, 1999,  1998 and 1997,
respectively.

        The  Company  has  allocated  the  purchase  price of its 1998 and prior
acquisitions  based upon  independent  appraisals.  In each of the appraisals of
broadcast properties,  with the exception of WMFP-Boston,  the fair value of the
property  including the intangible  license was in excess of the purchase price,
and accordingly,  resulted in no goodwill. The appraisal of WMFP-Boston resulted
in the recording of some goodwill.  The Company has allocated the purchase price
of  WSAH,  based  on an  estimate  in  relation  to the  appraisals  of the 1998
acquisitions.

        NFL Licenses.  In fiscal year 1997, the Company  formed  Collector's,  a
wholly owned subsidiary  engaged in the business of selling sports trading cards
under licenses with National Football League Players,  Incorporated and National
Football  League  Properties,  Inc.  The value  ascribed  to these  licenses  in
connection  with their  acquisition by  Collector's is being  amortized over the
contract life of three years. Amortization of these licenses was  $485, $479 and
$162 for the fiscal years ended June 30, 1999, 1998 and 1997, respectively.

        Goodwill.  Goodwill is amortized over 40 years,  using the straight-line
method.  The  amortization  period  for  goodwill  was  determined  based on the
rationale  developed to assign lives to the FCC licenses.  Goodwill  recorded in
connection with the acquisitions of WMFP and the assets of Collector's represent
the excess  purchase  price over the fair value of the net  identifiable  assets
acquired.  The  amount  of  goodwill  for WMFP  was  determined  by  independent
appraisal.  Goodwill for  Collector's  was  determined  by reference to the fair
values of net assets  acquired  and further  supported by  established  business
relationships  which represent  future revenue  streams.  Goodwill  amortization
amounted to $165,  $112 and $61 for fiscal years ended June 30,  1999,  1998 and
1997,  respectively.  Management periodically evaluates the net realizability of
the carrying amount of goodwill.

        Debt Issue Costs.  The Company has $3,121 and $3,643 as of June 30, 1999
and 1998 of debt issuance costs  recorded as other assets.  These deferred costs
relate to the  issuance  of the  $75,000 of Senior  Secured  Notes and are being
amortized over the life of the Notes, 7 years. The amortization of $543 and $143
for the  fiscal  year  ended  June 30,  1999 and  1998,  respectively,  has been
recorded as additional interest expense.

        Sales  Returns.   The  Company  generally  allows  customers  to  return
merchandise  for full credit or refund  within 30 days from the date of receipt.
Collector's  sells to  wholesalers  and  retailers;  terms  of sale  and  return
privileges are negotiated on an individual basis. At June 30, 1999 and 1998, the
Company  had   recorded   credits  due  to   customers  of  $3,069  and  $3,987,
respectively, for actual and estimated returns.

        Revenue Recognition. The Company's principal source of revenue is retail
sales to viewing  customers.  Other  sources of revenue  include the sale of air
time on its owned stations (infomercials), wholesale sales of collectible sports
cards and miscellaneous  income consisting of list rental,  credit card fees and
commissions.  Product sales are recognized  upon shipment of the  merchandise to
the  customer.  Service  revenue and air time  revenue are  recognized  when the
service has been provided or the air time has been  utilized.  Deferred  revenue
consists of sales proceeds relative to unshipped merchandise.

        Cost of Goods Sold.  Cost of goods sold represents the purchase price of
merchandise and inbound freight costs.

        Income Taxes. The Company files a consolidated federal income tax return
with its  subsidiaries. The Company files separate or consolidated state returns
as required by each jurisdiction.  The
Company determines  deferred tax assets and liabilities based on the differences
between the financial  statement and tax bases of assets and  liabilities  using
enacted tax rates in effect for the year in which the  differences  are expected
to reverse.

        Earnings (Loss) Per Share.  Statement of Financial  Accounting Standards
No. 128,  Earnings Per Share requires the presentation of basic and diluted EPS.
Basic  earnings  (loss) per share is  computed  by  dividing  net income  (loss)
available for common  shareholders  by the weighted  average number of shares of
common  stock  outstanding.  Diluted  earnings  (loss) per share is  computed by
dividing  adjusted net income (loss) by the weighted average number of shares of
common stock and assumed conversions of dilutive  securities  outstanding during
the respective periods.  Dilutive securities  represented by options,  warrants,
redeemable  preferred stock and convertible  debt outstanding have been included
in  the   computation   except  in  periods  where  such   inclusion   would  be
anti-dilutive.  The Company uses the treasury stock method for  calculating  the
dilutive effect of options and warrants and the if converted method with respect
to the effect of convertible securities.

        Use of  Estimates.  The  preparation  of  the  financial  statements  in
conformity with generally accepted accounting  principles requires management to
make estimates and  assumptions  that affect the reported  amounts of assets and
liabilities and disclosures of contingent  assets and liabilities at the date of
the  financial  statements  and the  reported  amounts of revenues  and expenses
during the reporting period. Actual results could differ from those estimates.

        Impairment  of  Long-Lived  Assets.  The Company  follows  statement  of
Financial  Accounting  Standards No. 121,  Accounting for the Impairment of Long
Lived  Assets  and for Long  Lived  Assets To Be  Disposed  Of,  which  requires
recognition  of  impairment  losses for  long-lived  assets  whenever  events or
changes in  circumstances  result in the carrying amount of the assets exceeding
the sum of the expected  future  undiscounted  cash flows  associated  with such
assets.  The  measurement  of the impairment  losses  recognized is based on the
difference between the fair values and the carrying amounts of the assets.  SFAS
121 also requires that long-lived  assets held for sale be reported at the lower
of  carrying  amount  or fair  value  less  cost to sell.  The  Company  has not
experienced such losses.

        Stock-Based   Compensation.   The  Company  follows  the  provisions  of
Accounting  Principles  Board  Opinion No. 25,  Accounting  for Stock  Issued to
Employees  (APB 25) and related  interpretations  in accounting for its employee
stock  options.  Under  APB 25,  because  the  exercise  price of the  Company's
employee stock options  equals the market price of the  underlying  stock on the
date of  grant,  no  compensation  expense  is  recognized.  Certain  pro  forma
disclosures as required by Statement of Financial  Accounting Standards No. 123,
Accounting and Disclosure of Stock-Based Compensation,  are included in Note 11.

         Recent   Accounting   Pronouncements.   In  June  1997,  the  Financial
Accounting Standards Board issued Statement of  Financial  Accounting  Standards
No. 130, Reporting  Comprehensive  Income. The  Statement  establishes  standard
for reporting comprehensive income and its components in a full set of financial
statements.  The  Company  adopted  the Statement  for the  fiscal  year  ending
June 30, 1999. The adoption had no effect as Shop At Home currently has no items
that  would  be  classified  as other comprehensive income.

         In June 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards No. 131,  Disclosures  about  Segments of an
Enterprise and Related Information. This Statement establishes standards for the
way that public business enterprises report information about operating segments
in  annual  financial   statements  and  interim  financial  reports  issued  to
stockholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic areas and major customers.  The Statement was
adopted for the June 30, 1999 fiscal year  financial  statements and will impact
interim reporting  beginning with the quarter ending September 30, 1999. Shop At
Home  determined  that  its  reportable  segments  are the  same  as  previously
disclosed,  although expanded  disclosures were required under provisions of the
standard.

         In March 1998, the AICPA issued  Statement of Position 98-1 (SOP 98-1),
Accounting for the Cost of Computer Software  Developed or Obtained for Internal
Use. SOP 98-1 is effective  for  financial  statements  for the years  beginning
after December 15, 1998.  SOP 98-1 provides  guidance on accounting for computer
software  developed or obtained for internal use  including the  requirement  to
capitalize  specified costs and  amortization of such costs. The Company adopted
the provisions of SOP 98-1 in its fiscal year ending June 30, 1999. The adoption
of this statement  resulted in $5,026 of capitalized  software  costs,  which is
included  in  construction  in progress  at June 30,  1999,  and $80 of expensed
training costs.

        Reclassifications.  Certain  amounts  in the prior  years'  consolidated
financial  statements have been reclassified for comparative purposes to conform
with the current year presentation.


NOTE 2 -- PROPERTY AND EQUIPMENT

         Property and equipment consists of the following major classifications:
<TABLE>
<CAPTION>

                                                                                   June 30,
                                                                        1999                       1998
                                                                        ----                       ----
<S>                                                               <C>                         <C>
             Leasehold improvements                                        $    144                   $   346

             Building                                                        11,651                         -
             Operating equipment                                             17,352                    10,666
             Software                                                           861                       628
             Furniture and fixtures                                           2,310                       201
             Construction in progress                                         5,026                    10,185
             Land                                                             1,250                     1,250
                                                                  ------------------          ----------------
                                                                             38,594                    23,276
             Accumulated depreciation                                       (3,191)                   (2,719)
                                                                  ------------------          ----------------
             Property and equipment, net                                   $ 35,403                 $  20,557
                                                                  ==================          ================
</TABLE>

        Depreciation  expense totaled $2,145 and $824 for the fiscal years ended
June 30, 1999 and 1998, respectively.  Interest capitalized amounted to $399 and
$273 for the year ended June 30, 1999 and 1998, respectively.

NOTE 3 -- INVENTORY

        The components of inventory at June 30, 1999 and 1998 are as follows:
<TABLE>
<CAPTION>

                                                                       June 30,
                                                            1999                       1998
                                                            ----                       ----
<S>                                                    <C>                        <C>
              Work in progress(Collector's)             $         795                    $   166

              Products purchased for resale                     5,570                      4,095
              Finished goods (Collector's)                      1,173                         92
                                                       ---------------            ---------------
                                                                7,538                      4,353
              Valuation allowance                               (304)                       (21)
                                                       ---------------            ---------------

                   Total                                     $  7,234                   $  4,332
                                                       ===============            ===============
</TABLE>

NOTE 4 -- CAPITAL LEASES

        The Company has  acquired  various  equipment  under the  provisions  of
long-term capital leases.

        Future minimum lease payments under capitalized leases are as follows at
June 30, 1999:

         2000                                               $404
         2001                                                404
         2002                                                496
         2003                                                 71
         2004                                                 47
         Thereafter                                            -
                                                   ----------------
         Total minimum lease payments                      1,422
         Less amount representing interest                  (231)
                                                   ----------------
         Present value of minimum lease payments           1,191
         Less current portion                               (298)
                                                   ----------------
         Long-term portion                                $  893
                                                   ================

The cost of the  assets  under  these  leases  is  approximately  $1,271  and no
depreciation  had been taken on these assets as of June 30, 1999 since they have
not yet been placed in service.
NOTE 5 -- INDEBTEDNESS

Issuance of $75,000 of 11% Senior Secured Notes

         In March 1998,  the Company  issued $75,000 of 11% Senior Secured Notes
Due 2005 ("Notes").  Interest on the Notes is payable  semi-annually  on April 1
and October 1 of each year.  The Notes are not  redeemable  at any time prior to
April 1, 2002.  On or after April 1, 2002,  the Notes will be  redeemable at the
option of the  Company,  in whole or in part,  at the  redemption  prices,  plus
accrued  and  unpaid  interest,  if any,  to the  date of  redemption.  Upon the
occurrence  of a change of control,  holders of the Notes will have the right to
require  the  Company  to  repurchase  their  Notes,  in whole or in part,  at a
purchase price equal to 101% of the aggregate  principal  amount  thereof,  plus
accrued and unpaid interest, if any, to the date of repurchase.

         The Notes are  secured by a lien on all of the  issued and  outstanding
capital stock of SAH  Acquisition II and the assets of SAH Acquisition II, other
than the FCC licenses held by it. The Notes are also secured by a lien on all of
the issued and outstanding capital stock of MFP, Inc., the owner and operator of
WMFP(TV) in Boston and WSAH(TV) in Bridgeport, BCST (parent of UBS) and UBS, the
owner and operator of KZJL(TV) in Houston (the "Other Broadcast  Subsidiaries").
In  addition,  the  obligations  of the Company  under the Notes are jointly and
severally guaranteed on a senior basis by each of the Company's subsidiaries.

         The  Indenture   restricts  the  Company  from   incurring   additional
indebtedness in excess of $20,000,  which indebtedness may be secured by a first
priority  lien on certain  of the  Company's  assets,  including  the  Company's
accounts receivable and inventory and a first priority lien on the capital stock
and  other  assets of the  Other  Broadcast  Subsidiaries.  The  indenture  also
restricts the  Company's  ability to issue  preferred  stock,  incur liens,  pay
dividends,  make certain  asset  sales,  enter into  certain  transactions  with
affiliates,  merge or consolidate with any other person,  issue or sell stock of
subsidiaries,  or sell, assign, transfer,  lease, convey or otherwise dispose of
substantially  all of the assets of the  Company or  encumber  the assets of the
Company or its subsidiaries.

Short Term $20,000 Bridge Loan

         The  Company  secured  a  $20,000  bridge  loan  at a 10% interest rate
in June 1999.  The proceeds were used on June 3, 1999 in the  acquisition of the
assets of WBPT (TV)(now WSAH) in Bridgeport. The loan was subsequently repaid in
July 1999 from proceeds of a public stock offering (Note 20).

NOTE 6 -- REDEEMABLE PREFERRED STOCK

        The  following  is a brief  summary of the terms and  conditions  of the
Series  A  Preferred  Stock  of  the  Company  issued  in  connection  with  the
acquisition  of MFP, Inc. This summary is qualified in its entirety by reference
to the Company's charter provisions with respect to the preferred stock.

        The Company originally issued 140,000 shares of preferred stock,  $10.00
par value.  The Series A Preferred  Stock  ranks ahead of the common  stock with
respect to dividends, preferences, qualifications, limitations, restrictions and
the distribution of assets upon liquidation.  Shares of Series A Preferred Stock
have no preemptive rights and no voting rights,  except those rights provided by
statute.  Each holder of Series A Preferred  Stock has the option to require the
Company to redeem their shares, after five  years  from  date  of  issuance, for
$10.00 per share plus any accumulated and unpaid dividends. Prior to redemption,
Series A Preferred  Stock is convertible  into shares of common stock at a ratio
of one share of common stock for one share of Series A Preferred Stock.

        Holders of shares of Series A Preferred  Stock are  entitled to receive,
but only when and if  declared by the Board of  Directors  of the Company out of
funds legally  available,  cash dividends at the rate of 1% per annum (i.e, $.10
per share per annum) of par value per share.

        Dividends  on each  share of Series A  Preferred  Stock  accrue  and are
cumulative  from (but not  including)  the date of its original  issuance on the
basis of an annual dividend period. For any dividend period, no dividends may be
paid or  declared  and set apart for payment on any common  stock,  or any other
series of preferred stock at the time  outstanding,  unless  dividends  properly
accumulated  in respect to the Series A stock and all other  series of preferred
stock senior to or on a parity  therewith for all prior  dividend  periods shall
have been paid or declared and set apart for payment.

        In  the  event  of a  liquidation,  dissolution  and  winding  up of the
Company,  whether voluntary or involuntary,  the registered holders of shares of
Series A Preferred  Stock then  outstanding  shall be entitled to receive out of
the assets of the  Company,  before any  distributions  to the holders of common
stock or any other junior stock, an amount equal to the "Liquidation Preference"
with  respect  to such  shares  of Series A  Preferred  Stock.  The  Liquidation
Preference for the Series A Preferred Stock is $10.00 per share,  plus an amount
equal to all  dividends  thereon  (whether or not  declared)  accrued and unpaid
through  the  date  of  final  distribution.  For  those  purposes,  a  sale  of
substantially  all of the  assets  of  the  Company  to a  third  party,  or the
consummation  by the Company or its  shareholders  of any  transaction  with any
single purchaser whereby a change in control of more than fifty percent (50%) of
the issued and outstanding shares of common stock of the Company occurs, will be
considered a liquidation,  dissolution  and winding up of the Company  entitling
the  holders  of  Series  A  Preferred  Stock  to  payment  of  the  Liquidation
Preference.

        No class of the Company's  capital stock is presently  outstanding  that
possesses rights with respect to distributions upon liquidation, dissolution and
winding  up senior to the  Series A  Preferred  Stock.  So long as the  Series A
Preferred  Stock  remains  outstanding,  the  Company  may not issue any capital
stock,  including preferred stock of any series, that ranks senior to the Series
A preferred stock with respect to liquidation, dissolution and winding up.

        As of June  30,  1999 and 1998 the  Company  was $14 in  arrears  on its
dividend payments due. These dividend payments are payable only when declared by
the Board of Directors.

NOTE 7 -- COMMON STOCK

         In April 1999, the Company's  shareholders approved an amendment to its
charter which  increased the number of authorized  shares of common stock to 100
million from 30 million.

        The  Company's  Board of  Directors  approved  the  authorization  of 30
million shares of nonvoting  common stock which was approved by  shareholders at
the Annual  Meeting  held in March  1998.  There are  no shares  issued for this
class of stock.

        In  March  1998,  the  Company  issued a total  of 11.5  million  shares
(including the underwriters  over-allotment of 1.5 million shares) of $.0025 par
value common stock at $3.50 per share. A significant  portion of the proceeds of
this common stock issuance,  in conjunction with the debt issuance  discussed in
Note 5, were used in the acquisition of three television  stations (Note 15) and
acquisition,  construction  and equipping of the new Nashville  headquarters and
broadcast facility.

        In October 1997,  the Company  issued  444,177 shares of common stock in
connection  with the conversion of a 10.75% note payable in the amount of $1,190
net of $143 of deferred interest. The conversion price of $3.00 per share was in
excess of the $2.50  market  value of the stock at the time the note was issued.
This  note  was  being  amortized  in  monthly  installments  of $43 and was due
September  2000.  The  conversion  of this  note  reduced  interest  expense  by
approximately $75 in the fiscal year ending June 30, 1998.

       The terms of the Indenture  of  Trust which  the  Company entered into in
March  1998  in  connection with  its issuance of the 11%  Senior  Secured Notes
due  2005  ("Notes")  restricts  its   ability   to  pay  dividends.  Under  the
restriction,  the Company cannot pay cash dividends as  long  as  the  Notes are
outstanding, unles  it  meets  certain  financial  ratios  as  specified  in the
Indenture.

      With respect to restrictions  on the Company's  ability to obtain funds
from its  subsidiaries,  under  Tennessee law a  corporation  may not pay a cash
dividend if, after giving it effect,  (1) the  corporation  would not be able to
pay its debts as they  become due in the usual  course of  business,  or (2) the
corporation's  total assets would be less that the sum of its total  liabilities
plus the amount that would be needed, if the corporation were to be dissolved at
the  time  of  the  distribution,   to  satisfy  the  preferential  rights  upon
dissolution  of  shareholders  whose  preferential  rights are superior to those
receiving the distribution.

NOTE 8 -- INCOME TAXES

        The components of temporary  differences and the approximate tax effects
at June 30, 1999 and 1998, are as follows:
<TABLE>
<CAPTION>

                                                                                         June 30,
                                                                          1999                              1998
                                                                          ----                              ----
<S>                                                                <C>                               <C>
         Deferred tax assets:
              Net operating loss carryforwards
                   and AMT credits                                          $   5,918                        $      919
              Accruals                                                          1,097                               990
                                                                   -------------------                ------------------
                        Total deferred tax assets                           $   7,015                        $    1,909
                                                                   -------------------                ------------------
         Deferred tax liabilities:
              Licenses and intangibles                                          5,253                             3,945
              Depreciation                                                        974                               525
                                                                   -------------------                ------------------
                        Total deferred tax liabilities                          6,227                             4,470
                                                                   -------------------                ------------------
                        Net deferred tax assets (liabilities)               $     788                        $  (2,561)
                                                                   ===================                ==================

         Current deferred tax assets                                        $   1,097                        $     990
         Long-term deferred tax liabilities                                     (309)                           (3,551)
                                                                   -------------------                ------------------
         Net deferred tax assets (liabilities)                              $     788                        $  (2,561)
                                                                   ===================                ==================


</TABLE>

        At June 30, 1999 the Company had $95 of AMT credits available for use in
future periods in addition  to $15,324 of net operating loss carryforward, which
begin to expire in 2010.

        Income tax expense (benefit) varies from the amount computed by applying
the federal  corporate  income  tax  rate of  34% to income (loss) before income
taxes as follows:
<TABLE>
<CAPTION>

                                                                                   Years Ended June 30,
                                                                         1999                 1998                     1997
                                                                         ----                 ----                     ----
<S>                                                                   <C>                   <C>                    <C>

Computed "expected" income tax expense (benefit)                      $ (1,921)             $    830               $    502
Increase (decrease) in income taxes
     Resulting from:
          State income tax expense (benefit), net
               of federal effect                                          (224)                   98                     74
          Change in valuation allowance                                       -                    -                (1,043)

          Nondeductible portion of meals
               and entertainment                                             45                   38                     17
          Other                                                           (248)                 (39)                    370
                                                                ----------------     ----------------      ----------------

          Actual income tax expense (benefit)                         $ (2,348)             $    927              $    (80)
                                                                ================     ================      ================
</TABLE>

        The components of income tax expense  (benefit) for the years ended June
30, 1999, 1998 and 1997, are as follows:
<TABLE>
<CAPTION>

                                                                                   Years Ended June 30,
                                                                     1999                 1998                   1997
                                                                     ----                 ----                   ----
<S>                                                              <C>                 <C>                   <C>
             Current:
                     State                                            $   (16)              $   101                $     -
                     Federal                                                 -                  536                      -
                                                                 --------------       --------------        ---------------
                                                                      $   (16)                  637                      -
                                                                 --------------       --------------        ---------------
             Deferred:
                     State                                               (577)                   46                     74

                     Federal                                           (1,755)                  244                  (154)
                                                                 --------------       --------------        ---------------

                                                                       (2,332)                  290                   (80)
                                                                 --------------       --------------        ---------------

             Total expense (benefit)                                 $ (2,348)              $   927              $   ( 80)
                                                                 ==============       ==============        ===============
</TABLE>

          The Company has allocated deferred tax benefits directly to additional
paid in capital  for the years  ended June 30, 1999 and 1998 of $1,017 and $245,
respectively.  These amounts reflect the tax benefit  received from the exercise
and disqualifing dispositions by employees of qualified stock options.

         In  connection  with the  acquisition  of BCST,  in 1997,  the  Company
reduced the valuation  allowance  for deferred tax assets by $189,  representing
the  effect of the  deferred  tax  liabilities  expected  to  reverse in the net
operating loss carry forward  period.  The reduction of the valuation  allowance
was effected by reducing  intangible asset balances  recorded as a result of the
acquisitions.

         Specific  factors  considered  by  management   included  a  return  to
profitable  operations that had been created by a change in strategic  direction
implemented  by the  relatively  new ownership and  management  team.  Strategic
actions included  acquisition of broadcast properties to take advantage of "must
carry"  statutes to  increase  coverage in major  metropolitan  markets  such as
Boston and  Houston,  and the use of cable  affiliations  to expand  coverage in
other  major  markets.  Further,  emphasis  was placed on selling  product  that
yielded  a  higher  margins.   The  combination  of  these  factors  produced  a
significant  increase in sales and it is  anticipated  that this momentum  would
continue into future years.

        Recognition of a deferred tax asset is based on management's belief that
it is more  likely  than  not  that  the tax  benefit  associated  with  certain
temporary  differences  will be realized through the amortization of the license
intangible.

NOTE 9 - COMMITMENTS

         Oracle.  In early 1999, the Company entered into a series of agreements
with  Oracle and other  vendors to acquire  and  install a new  enterprise  wide
computer  system.  This computer  system  includes new hardware and software and
involves virtually all aspects of the Company's business.  These agreements also
provide for the installation of the computer hardware which will be necessary to
support  the  Company's  collectibles.com  website.  The  estimated  cost of the
equipment,  software  and   installation  is  $10 million of which approximately
$6.2 million has been incurred at June 30, 1999.

         iXL. In April 1999, the Company entered into an agreement with iXL, and
other  vendors  under  which they have  agreed to develop  the  collectibles.com
website.  Under   this   agreement,   the  Company will pay up to  $3 million to
construct  and  customize  the website,  to create  interactive  interfaces,  to
develop software to manage and facilitate customer transactions over the website
and to provide website marketing advice.

        Transponder Use Agreement and Purchased Air-Time.  In December 1995, the
Company's transponder lease with Space Connection 402R became effective. Shop At
Home has  contracted  for a "Fully  Protected"  service which  provides that the
services shall be "non-preemptible" on the same transponder;  or, if that is not
possible,  then on a  transponder  on the same  satellite;  and,  if that is not
possible,  then on a satellite of similar quality and location. The expenses for
the  transponder  and purchased air time  (primarily for cable access fees) were
$26,303,  $17,768,  and $12,118,  for fiscal years ended June 30, 1999, 1998 and
1997, respectively. The Company has recently agreed to change its transponder to
a more desirable  satellite,  and is currently  re-negotiating  its  transponder
lease.

        Royalty Commitments.  Collector's has minimum contractual commitments to
National Football League Players, Inc. and National  Football League Properties,
Incorporated, in addition to other minor  licensors  which  are  in  the  normal
course of its  business.  The  commitments at June 30, 1999, approximate $1,500,
which will expire during fiscal 2000.

        Lease  Commitments.  Rental  expense  for  the  office  and  studio  and
miscellaneous  equipment  was $1,096,  $840 and $529 for the fiscal  years ended
June 30,  1999,  1998 and  1997,  respectively,  which  includes  the  Company's
Knoxville  office and studio  space leased from an entity owned by a director of
the Company. Payments under this lease totaled $82, $149 and $140, in the fiscal
years ended June 30, 1999, 1998 and 1997, respectively.

        Future  minimum  lease payments of noncancelable operating losses are as
follows at June 30, 1999:

       2000                                                    $ 2,555
       2001                                                      2,527
       2002                                                      2,493
       2003                                                      2,384
       2004                                                      2,221
       Thereafter                                                1,086

        The Company has agreements with various affiliated  television and cable
system  operators to purchase air time.  The terms of the  agreements  vary from
week-to-week to one year periods and are generally cancelable on 30 days notice.

NOTE 10 -- RELATED PARTY TRANSACTIONS

        During the fiscal years ended June 30 1999 and 1998, the Company engaged
in some related party  transactions  in the normal  course of business,  none of
which exceeded $25 thousand in total except, as described below.

        The Company  leased its  Knoxville  office and studio space from William
and Warren,  Inc., and entity owned by W. Paul Cowell, a director of the Company
until December 2, 1998, and paid total lease payments of approximately $82, $149
and  $140  during  the  fiscal  years  ended  June  30,  1999,  1998  and  1997,
respectively.  Management  of  the  Company  determined  that  these  terms  and
conditions were competitive with comparable commercial space being leased in the
Knoxville  market.  With the relocation of its offices and studios to Nashville,
Tennessee, the Company terminated this lease in January, 1999.

        On  August  16,  1995,  the  Company  issued  its $2,000  Variable  Rate
Convertible  Secured  Note Due 2000 to  Global  Network  Television,  Inc.  J.D.
Clinton,  a director  and  principal  shareholder  of the  Company,  is the sole
shareholder  and Chairman of Global Network  Television  (now  Gatehouse  Equity
Management  Corporation).  The loan carried  interest at the prime rate plus 2%,
and was payable in 60 monthly  installments.  The note was convertible to common
stock of the  Company  based  upon one  share  of  stock  for each  $3.00 of the
principal  balance of the note. On October 1, 1997, the note was  transferred to
FBR Private Equity Fund, L.P., which  immediately  converted the note to 444,177
shares of common stock of the Company.

        In September 1998, the Company relocated its studios and headquarters to
newly constructed facilities in Nashville,  Tennessee. The real property for the
new facility was initially  acquired by a limited liability company organized by
individuals  related to J.D.  Clinton,  and that company obtained a construction
loan (the "Facility Loan") in January 1998 from a commercial lender to build the
facility.  The loan  was  guaranteed  by Shop At Home  and  also was  personally
guaranteed by Mr.  Clinton.  The Company  agreed to pay to Mr. Clinton an annual
fee equal to 1% of the  amount of the  Facility  Loan in  consideration  for Mr.
Clinton's  guaranty,  which was to be payable in either  cash or in stock of the
Company.  In March 1998,  the Company  acquired the facility by acquiring all of
the ownership interest in the limited liability company for a price equal to the
balance due on the Facility Loan,  thereby  generating no profits for the owners
of the limited  liability  company.  The Company paid the Facility  Loan in full
upon the acquisition of the limited liability company,  thereby  terminating Mr.
Clinton's guaranty. As a result of the agreement to pay a fee to Mr. Clinton for
his  guaranty,  the Company  issued to Mr.  Clinton a total of 11,226  shares of
Common  Stock.

        In connection  with the  relocation of the primary  residence of Kent E.
Lillie,  President  of  the  Company,  from  Atlanta,   Georgia,  to  Nashville,
Tennessee, the Company made an interest-free loan to Mr. Lillie in the principal
amount of $800. This loan is repayable from a portion of any bonuses paid to Mr.
Lillie by the  Company.  As of June 30,  1999,  a total of $14 of the  principal
balance  of the note had been  repaid.  The note is  payable in full on June 30,
2002.

        In February 1995, the Company entered into a financing lease transaction
with  Brownsville  Auto  Leasing  Corporation  whereby  the  Company  leased the
transmitter for WMFP(TV).  The monthly principal  payments on the lease were $10
and the outstanding  balance on the lease at December 31, 1997, was $350.  James
P. Clinton,  the brother of J.D.  Clinton,  was a principal of Brownsville  Auto
Leasing  Corporation.  This financing  transaction was terminated in April 1998,
when the Company  acquired the  transmitter  from the lessor at the price agreed
upon in the lease agreement.

NOTE 11 -- STOCK OPTIONS AND WARRANTS

         In 1999 the  Company's  Board of  Directors  adopted the 1999  Employee
Stock Option Plan which provides for the issuance of up to three million  shares
of common stock. Shareholder ratification is still pending.

        In 1991,  the  Company  adopted  a stock  incentive  plan  for  eligible
employees.  A special  administrative  committee of the Board of  Directors  was
appointed to administer  the plan.  All employees of the Company are eligible to
receive stock options and/or stock appreciation  rights ("SARs") under the plan.
Options  granted  under  the plan  can be  either  incentive  stock  options  or
nonqualified stock options. Incentive stock options to purchase common stock may
be granted at not less than 100% of the fair market value of the common stock on
the date of the grant.

        SARs generally entitle the participant to receive the excess of the fair
market value of a share of common stock on the date of exercise over the initial
value of the SAR.  The initial  value of the SAR is the fair  market  value of a
share of common stock on the date of the grant.

        Options and SARs granted under the plan become  exercisable  immediately
in the event 80% or more of the Company's outstanding stock or substantially all
of its assets are acquired by a third party.

        No options or SARs may be granted after October 15, 2001. No option that
is an incentive stock option and any  corresponding  SAR that is related to such
option shall be exercisable after the expiration of ten years from the date such
option or SAR was granted or five years after the  expiration in the case of any
such option or SAR that was granted to a 10% stockholder. A maximum of 1,500,000
shares of common stock may be issued under the plan upon the exercise of options
and SARs. No SARs have been issued under the plan.

        No  compensation  expense has been  recognized for options granted under
the plan. Had compensation  expense for the Company's plan been determined based
on the fair value at the grant dates for awards under the plan  consistent  with
the method of SFAS 123, the  Company's  net income  (loss) and net income (loss)
per share would have been  adjusted to the pro forma  amounts  indicated  in the
following table.



<PAGE>
<TABLE>
<CAPTION>



                                             1999                         1998                          1997
                                   -------------------------   ---------------------------    -------------------------
                                      As                           As                             As
                                   Reported      Pro Forma      Reported       Pro Forma       Reported     Pro Forma
                                   ----------   ------------   ------------    -----------    -----------   -----------
<S>                                <C>          <C>            <C>             <C>            <C>           <C>

Net income (loss)                   $(3,304)      $ (3,603)        $ 1,513       $  1,385       $  1,556      $  1,466

Basic earnings (loss) per share     $  (.14)      $   (.15)        $   .10       $   .09        $   .14       $   .14

Diluted earnings (loss) per share   $  (.14)      $   (.15)        $   .09       $   .08        $   .12       $   .11
</TABLE>

        The fair  value of each  option  grant is  estimated  on the date of the
grant using the Black-Scholes  option-pricing  model with the following weighted
average  assumptions  used for the grants in the years ended June 30, 1999, 1998
and 1997,  respectively:  dividend yield of 0%; expected  volatility of 76%, 65%
and 65%;  risk-free  interest rate of 4.5%,  5.5% and 6.0%; and expected life of
7.5 years.

        A summary of the status of the  Company's  options as of June 30,  1999,
1998 and 1997 and changes during the  periods ending on those dates is presented
below:
<TABLE>
<CAPTION>

                                                                 June 30,
                                     1999                          1998                           1997
                                 ----------------------------  -----------------------------   --------------------------
                                                  Weighted                       Weighted                     Weighted
                                                  Average                         Average                     Average
                                                   Exercise                      Exercise                     ExercisePrice
                                    Options         Price         Options          Price        Options
                                 --------------   -----------  --------------   ------------   -----------    -----------
<S>                              <C>              <C>          <C>              <C>            <C>            <C>

Outstanding at beginning of
     period:                         2,379,000        $ 2.51       2,192,500        $  2.20     1,785,000        $  2.01
         Granted                     1,143,000         10.02         698,000           3.40       639,500(1)        2.88

         Exercised                   (917,800)          2.47       (454,600)           1.10     (120,000)           1.00
         Forfeited                   (155,000)          3.90        (56,900)           2.88     (112,000)           2.81
     --------------                --------------                  -----------
Outstanding at end of period         2,449,200        $ 6.14       2,379,000        $  2.51     2,192,500        $  2.20
Options exercisable at period
      end                              901,800                     1,175,000                    1,493,500
Weighted average fair value of
     options granted during the
     year                           $     7.78                     $    2.61                      $  2.04

</TABLE>

1)       Effective  June 19,  1997,  the  option  committee repriced  all fiscal
         year 1997  options to $2.88  with  the  same terms and conditions.  The
         options as modified have been used in all applicable computations.
<TABLE>
<CAPTION>

                                                   Options Outstanding                         Options Exercisable

                                                       WeightedAverage
                                                         Remaining        WeightedAverage                    WeightedAverage
                                        Number          Contractual        Exercise           Number          Exercise
                                      Outstanding           Life             Price         Exercisable          Price
Range of Exercise Prices              at 6/30/99                                            at 6/30/99
- --------------------------------     --------------    ---------------    ------------    ---------------    ------------
<S>                                  <C>               <C>                <C>             <C>                <C>
$1.00 - $1.99                              200,000            4 years         $  1.00            200,000         $  1.00
$2.00 - $2.99                              930,200            8 years            2.84            445,600            2.86
$3.00 - $4.99                              387,000            7 years            3.55             56,200            3.71
$5.00 - $5.99                                8,000           10 years            5.25                  -               -
$6.00 - $6.99                               70,000            5 years            6.97             70,000            6.97
$7.00 - $9.99                               46,000           10 years            8.93                  -               -
$10.00 - $11.99                            569,000           10 years           11.70            100,000           11.81
$12.00 - $13.99                            239,000           10 years           13.20             30,000           13.00
                                     --------------                                       ---------------
                                         2,449,200                                               901,800
                                     ==============                                       ===============
</TABLE>
        At June 30, 1999, warrants to purchase 2,650,000  shares of common stock
at $1.29 per share are  outstanding.  These warrants expire June 30, 2001.

NOTE 12 -- EARNINGS (LOSS) PER SHARE

        The following table sets forth for the periods indicated the calculation
of  net  earnings  (loss)  per  share  included  in the  Company's  Consolidated
Statements of Operations:
<TABLE>
<CAPTION>

                              Years Ended June 30,
                                                         1999                     1998                    1997
                                                         ----                     ----                    ----
<S>                                                  <C>                      <C>                     <C>
   Numerator:
        Net income (loss)                               $ (3,304)                 $  1,513                 $  1,556
        Preferred stock dividends                           ( 14)                     (14)                     (14)
                                                     -------------            -------------           --------------
        Numerator for basic earnings per
             share-income (loss) available to
             common stockholders                          (3,318)                    1,499                    1,542

        Effect of dilutive securities:
             Preferred stock dividends                         14                       14                       14
             Interest on convertible debt                       -                       50                      175

                                                     =============            =============           ==============
        Numerator for diluted earnings per
             share-income available to
             common stockholders after
             assumed conversions                         $(3,304)                 $  1,563                 $  1,731
                                                     =============            =============           ==============
   Denominator:
        Denominator for basic earnings per
             share-weighted-average shares                 23,771                   14,511                   10,651
        Effect of dilutive securities:
          a)   Employee stock options                           -                      436                      528
          b)  Non employee options                              -                      204                      150
          c)   Warrants                                         -                    2,088                    2,268
          d)  Convertible preferred stock                       -                      138                      138
          e)   Convertible debt                                 -                      119                      533
                                                     -------------            -------------           --------------
   Denominator for diluted earnings per
        Share-adjusted weighted-average
        Shares and assumed conversions                     23,771                   17,496                   14,268
                                                     =============            =============           ==============
   Basic earnings (loss) per share                        $ (.14)                  $   .10                  $   .14
                                                     =============            =============           ==============
   Diluted earnings (loss) per share                      $ (.14)                  $   .09                  $   .12
                                                     =============            =============           ==============
</TABLE>

Although the amounts are excluded  from the  computations  in loss years because
their inclusion would be anti-dilutive they are shown here for informational and
comparative purposes only:
<TABLE>
<S>                                                  <C>                      <C>                     <C>

     a)  Employee stock options                              1,184                        -                       -
     b)  Non Employee options                                  239                        -                       -
     c)  Warrants                                            2,389                        -                       -
     d)  Convertible preferrred stock                          121                        -                       -
</TABLE>

NOTE 13 -- EMPLOYEE BENEFIT PLAN

        The Company  has a defined  contribution  plan  covering  all  full-time
employees  who  have  one  year of  service  and are age  twenty-one  or  older.
Participants are permitted to make contributions in an amount equal to 1% to 15%
of their  compensation  actually paid or received.  Employer  contributions  are
discretionary  and allocated to each  eligible  employee in proportion to his or
her compensation as a percentage of the compensation of all eligible  employees.
During 1999, 1998 and 1997, the Company did not make  contributions to the plan.
As of July 1,  1999,  the  Company  has  elected to match in the form of company
stock a portion of the  employee's  contribution  up to a maximum of 2.5% of the
employee's annual contribution.

NOTE 14 -- CONCENTRATIONS OF CREDIT RISK

        Concentrations  of credit  risk  include  cash on deposit  in  financial
institutions  and  accounts  receivable.  Receivables  are due from  credit card
companies  and  ultimate   customers.   The  Company  maintains  reserves  which
management believes are adequate to provide for losses.  Management believes the
financial institutions holding the cash to be financially sound.

        The home shopping  industry is sensitive to general economic  conditions
and business conditions affecting consumer spending. The Company's product lines
include jewelry, sports cards, sports memorabilia, collectibles and other unique
items  that may  make it more  sensitive  to  economic  conditions.  Collector's
products  include various sports cards and  memorabilia,  some of which are sold
through Shop At Home.

NOTE 15 -- ACQUISITION BY SAH ACQUISITION CORPORATION II

        On March  27,  1998,  SAH  Acquisition  Corporation  II, a  wholly-owned
subsidiary  of the  Company,  acquired  the assets  and  broadcast  licenses  of
television  stations  KCNS,  San  Francisco,  California;  WRAY,  Wilson,  North
Carolina  (Raleigh  market);  and WOAC,  Canton,  Ohio (Cleveland  market).  The
stations were purchased  pursuant to an Asset Purchase Agreement dated September
23, 1997 between Global Broadcasting  Systems,  Inc., and its affiliate ("Global
Broadcasting") and SAH Acquisition II. Under the agreement,  Global Broadcasting
agreed  to  sell  KCNS  and  WRAY to SAH  Acquisition  II and to  assign  to SAH
Acquisition  II the  right  to  purchase  WOAC  under a  contract  which  Global
Broadcasting  had with a third  party.  The  total  purchase  price  paid by SAH
Acquisition II to Global in connection with the acquisition of KCNS and WRAY was
$52,350,  and SAH  Acquisition  II purchased  WOAC for a total purchase price of
$23,500.

        The  acquisition  of the stations was accounted for by the Company as an
acquisition of assets and not the acquisition of a "business," as defined in SEC
Rule  210.11-01(d).  The  Company  reached  this  conclusion  because,  with the
exception of a de minimis period of time, none of the acquired stations had been
historically  operated as a broadcast  outlet for home shopping  programming  by
Global or the predecessor in title, and the Company  concluded that there was no
continuity  of  revenues  from those  stations  from which  relevant  historical
information could be derived.

        Global  Broadcasting also had a contractual right to acquire WPMC(TV) in
Jellico, Tennessee (Knoxville market) from the licensee of that station. Shop At
Home agreed to a transaction  whereby the contractual  right to acquire WPMC was
assigned to another party. As part of that  assignment,  Shop At Home received a
payment $900 from the party which  ultimately  purchased  the station,  and also
received  a $500  reduction  in the  purchase  price of KCNS and WRAY due to the
return to Global Broadcasting of a $500 escrow deposit it had previously paid in
connection with its agreement to purchase WPMC.

        Since the purchase  price for the assets of Global  Broadcasting  to SAH
Acquisition  II did not change as a result of the  assignment of the contract to
purchase  WPMC,  except to the extent of the $500  escrow  payment  returned  to
Global Broadcasting,  Shop At Home did not deem it to be appropriate to allocate
any portion of its purchase  price of the assets of Global  Broadcasting  to its
rights in the WPMC contract.

NOTE 16 - ACQUISITION OF WSAH

        On June 3, 1999,  MFP, Inc., a wholly-owned  subsidiary of Shop At Home,
acquired the assets of WBPT(TV),  Bridgeport,  Connecticut, and changed its call
sign  on  that  date  to  WSAH.  MFP  acquired   WSAH  at a cost of $21,000,  of
which  approximately  $4,800  was  placed  in  an  escrow  account.  This escrow
account will be paid to the seller of the station if the station  increases  its
cable  household  reach  above that  existing on the  closing  date.  The escrow
account  will be paid to the  seller  at the  rate of $22 per  additional  cable
household added, with the final determination made six months after the closing,
or in certain  events 12 months after the closing.  In order for the full amount
of the escrow account to be paid to the seller,  the cable  household reach must
increase  from  680,000  existing  households  as of the closing date to 900,000
cable   households.  The   purchase   price  (after  applying  a  $1,000  escrow
deposit) was funded through a bridge loan which was repaid in July 1999 from the
proceeds of Shop At Home's public offering of common stock.

        The  acquisition  of  WSAH  was  accounted  for  by  the  Company  as an
acquisition of assets and not the acquisition of a "business," as defined in SEC
Rule  210.11-01(d).  The  Company  reached  this  conclusion  because,  with the
exception  of a de minimis  period of time,  the  acquired  station had not been
historically  operated as a broadcast  outlet for home  shopping and the Company
concluded  that there was no continuity of revenues from this station from which
relevant historical information could be derived.

        The purchase price of $21.0 million has been preliminarily  allocated to
the net  assets  acquired  based on the  appraised  fair  values  at the date of
acquisition of other stations' assets previously acquired as follows:

                  Restricted cash                   $ 4,800
                  Property and equipment              1,400
                  FCC License                        14,800
                                            -------------------
                  Total                            $ 21,000
                                            ===================

NOTE 17 -- CONTINGENCIES

        The  Company is subject to claims in the  ordinary  course of  business.
Management  does not  believe  the  resolution  of such  claims will result in a
material  adverse  effect  on  the  future  financial   condition,   results  of
operations, or cash flows of the Company.

NOTE 18 -- INDUSTRY SEGMENTS

          Effective June 30, 1999, the Company adopted SFAS No. 131, Disclosures
about  Segments of an  Enterprise  and  Related  Information,  which  supercedes
previously  issued segment  reporting  disclosure  rules and requires  reporting
segment information that is consistent with the way in which management operates
the  Company.  The segment  disclosures  for prior  years have been  restated to
conform with the current year presentation.  The Company operates principally in
two  segments;  retail  and  wholesale.  The  retail  segment  consists  of home
shopping,  which primarily  includes the sale of merchandise  through electronic
retail. The wholesale segment includes the operations of Collector's which sells
sports trading cards to  unaffiliated  customers.  The Company  operates  almost
exclusively in the United States.

        The accounting  policies of the segments are the same as those described
in the  summary  of  significant  accounting  policies.  Intersegment  sales and
transfers  are  accounted  for as if the  sales or  transfers  were  with  third
parties, that is, at current market prices.
<TABLE>
<CAPTION>

                                                         INDUSTRY SEGMENT DATA

                                                                  Years Ended June 30,
                                                       1999               1998               1997
                                                       ----               ----               ----
<S>                                              <C>                <C>                  <C>
         Revenue:
              Retail                                   $  142,360          $   95,474         $  68,038
              Wholesale                                     9,569               5,900               960
              Intersegment eliminations                        37               (617)                 -
                                                 -----------------  ------------------  ----------------
                                                       $  151,966          $  100,757         $  68,998
                                                 =================  ==================  ================
         Operating profit:
              Retail                                   $    2,303          $    4,394         $   2,471
              Wholesale                                       312               (449)                19
              Intersegment eliminations                       119               (119)                 -
                                                 -----------------  ------------------  ----------------
                                                       $    2,734          $    3,826         $   2,490
                                                 =================  ==================  ================

         Depreciation and amortization:
              Retail                                   $    4,202          $    1,515         $     820
              Wholesale                                       734                 673               237
                                                 -----------------  ------------------  ----------------
                                                       $    4,936          $    2,188         $   1,057
                                                 =================  ==================  ================

         Interest income:
               Retail                                  $      663          $      606         $      66
               Wholesale                                        -                   -                 -
               Intersegment eliminations                     (20)                (42)                 -
                                                 -----------------  ------------------  ----------------
                                                       $      643          $      564         $      66
                                                 =================  ==================  ================
         Interest expense:
               Retail                                  $    8,951          $    2,735         $     994
               Wholesale                                       33                 157                86
               Intersegment eliminations                     (20)                (42)                 -
                                                 -----------------  ------------------  ----------------
                                                       $    8,964          $    2,850         $   1,080
                                                 =================  ==================  ================
         Income (loss) before taxes:
                Retail                                 $  (6,051)           $   3,167         $   1,543
                Wholesale                                     280               (608)              (67)
               Intersegment eliminations                      119               (119)                -
                                                 -----------------  ------------------  ----------------
                                                       $  (5,652)           $   2,440         $   1,476
                                                 =================  ==================  ================
         Income taxes:
                Retail                                 $  (2,460)           $   1,158         $    (80)
                Wholesale                                     112               (231)                 -
                                                 -----------------  ------------------  ----------------
                                                       $  (2,348)            $    927         $    (80)
                                                 =================  ==================  ================

         Identifiable assets:
              Retail                                   $  278,925          $  237,392         $  45,417
              Wholesale                                     7,855               6,905             4,638
              Intersegment eliminations                 (116,083)           (100,527)          (15,645)
                                                 -----------------  ------------------  ----------------
                                                       $  170,697          $  143,770         $  34,410
                                                 =================  ==================  ================

         Capital expenditures:
              Retail                                   $   14,089          $   16,771         $   1,046
              Wholesale                                        12                  29                10
                                                 -----------------  ------------------  ----------------
                                                       $   14,101          $   16,800         $   1,056
                                                 =================  ==================  ================
</TABLE>

         Vendor concentration.  During the year ended June 30, 1999, the Company
had three vendors from whom it purchased more than 10%  of  its  total  cost  of
goods sold. These consisted of an electronics vendor, a coin vendor and a sports
vendor which accounted for approximately 11.2%, 10.7% and 10.3% of the Company's
cost of goods sold.  The Company believes that it could find replacement vendors
for the products sold  by these vendors without a material adverse effect on the
Company.

NOTE 19 -- SUPPLEMENTAL CONDENSED CONSOLIDATING FINANCIAL INFORMATION

        The   following  is   summarized   condensed   consolidating   financial
information  for  the  Company,   segregating  the  Parent  from  the  guarantor
subsidiaries.  The guarantor  subsidiaries are wholly owned  subsidiaries of the
Company and guarantees are full, unconditional,  joint and several. The separate
company financial  statements of each guarantor subsidary have not been included
herein because  management  does not believe that their  inclusion would be more
meaningful to investors  than the  presentation  of the condensed  consolidating
financial information presented below.



<PAGE>


<TABLE>
<CAPTION>



                                                   CONSOLIDATING BALANCE SHEET DATA

                                                June 30, 1999                                   June 30, 1998
                                                  Guarantor                                       Guarantor
                                   Parent       Subsidiaries   Consolidated(1)     Parent       Subsidiaries   Consolidated(1)
<S>                            <C>           <C>                 <C>           <C>              <C>             <C>
Assets:
Cash and cash equivalents          $   6,760         $     306       $  7,066        $  20,848        $    376       $   21,224
Restricted cash                        5,433                 -          5,433                -               -                -
Accounts receivable                   92,768             3,413          8,969           88,307           3,505            3,830
Inventories                            5,531             1,702          7,234            4,061             271            4,332
Prepaid expenses                         850                69            919              301             103              404
Deferred tax assets                    1,097                 -          1,097              990               -              990
                               -------------- ----------------- -------------- ---------------- --------------- ----------------
Total current assets                 112,439             5,490         30,718          114,507           4,255           30,780
Notes receivable                       1,090                 -            690            1,060               -              660
Property and equipment,
     net                              26,484             8,919         35,403           13,756           6,801           20,557
FCC and NFL licenses, net                293            96,727         97,020              157          84,674           84,831
Goodwill, net                              -             2,367          2,367                -           2,532            2,532
Other assets                           3,953               546          4,499            4,406               4            4,410
Investment in subsidiaries            27,630             1,400              -            10,935           1,400               -
                               -------------- ----------------- -------------- ---------------- --------------- ----------------
Total assets                      $  171,889       $   115,449      $ 170,697       $  142,847      $   99,666      $   143,770
                               ============== ================= ============== ================ =============== ================


Liabilities and
    Stockholders' Equity:
Accounts payable and
    accrued expenses              $   26,387        $   88,778      $  27,955        $  17,616      $   89,031       $   18,784
Current portion--capital
    leases and long-term
    debt                              20,298                 -         20,298              161               -              161
Deferred revenue                         105                 6            111              235              31              267
                               -------------- ----------------- -------------- ---------------- --------------- ----------------
Total current liabilities             46,790            88,784         48,364           18,012          89,062           19,212

Long-term debt including,
    capital leases                    75,893               400         75,893           75,254             400           75,254
Deferred income taxes                    898             (588)            309            3,659            (63)            3,551
Redeemable preferred
    stock                                834               750            834            1,393             750            1,393
Common stock                              61                 2             61               58               1               58
Additional paid-in capital            53,317            28,278         53,317           47,105          11,659           49,079
Accumulated deficit                  (5,904)           (2,177)        (8,081)          (2,634)         (2,143)          (4,777)
                               ============== ================= ============== ================ =============== ================
Total liabilities and
     Stockholders' equity         $  171,889        $  115,449      $ 170,697       $  142,847      $   99,666      $   143,770
                               ============== ================= ============== ================ =============== ================
</TABLE>

(1)       Intercompany balances have been eliminated in the consolidated totals.

<TABLE>
<CAPTION>

                                       Consolidating Statement of Operations and Cash Flow Data


                                    June 30, 1999                     June 30, 1998                       June 30, 1997
                           Parent     Guarantor  Consolidated    Parent   Guarantor   Consolidated  Parent  Guarantor   Consolidated
                                     Subsidiaries      (1)                Subsidiaries     (1)                Subsidiaries   (1)
                        ------------ ------------  ------------ ---------- ---------- ----------  -----------  ---------- ---------
<S>                     <C>          <C>           <C>          <C>        <C>        <C>         <C>          <C>        <C>

Net revenues              $  135,139   $   16,791   $ 151,966   $  92,689    $   8,685  $ 100,757  $  68,075   $   2,977   $  68,998
Cost of goods sold            85,369        6,528      91,816      54,980        4,379     58,862     40,328         298      40,626
Operating expenses            49,556        7,814      57,416      33,958        4,111     38,069     24,944       2,992      25,882
                        ------------ ------------ -----------   ---------- ------------ ---------- ----------  ----------- ---------
Income (loss) from
   operations                    214        2,449       2,734       3,751          195      3,826      2,803       (313)       2,490
Interest expense               8,909           76       8,964       2,708          184      2,850        930         150       1,080
Interest income                  655            8         643         606            -        564         66           -          66
Other income (expense)         2,902      (2,967)        (65)       1,967      (1,068)        900          -           -           -
                        ------------ ------------ -----------   ---------- ------------ ---------- ----------  ----------- ---------
Income (loss) before
   taxes                     (5,138)        (586)     (5,652)       3,616      (1,157)      2,440      1,939       (463)       1,476
Income tax expense
   (benefit)                 (2,114)        (234)     (2,348)       1,400        (473)        927        105       (185)        (80)
                       ------------- ------------ -----------  ---------- ------------   ---------- ---------  -----------  --------
Net income (loss)         $  (3,024)    $    (352)  $  (3,304)  $   2,216   $    (584)  $   1,513   $  1,834   $   (278)   $   1,556
                       =============  ============ =========== =========== ============  ========== =========  =========== =========
CASH FLOWS
Cash provided by
   (used in) operations   $ (18,883)    $  17,956    $  (927)  $ (75,394)   $   80,810  $   5,573   $  2,926   $   3,319   $   6,245
Cash provided by
   (used in) investing
    activities              (17,051)     (18,026)    (35,077)    (12,763)     (76,747)   (89,653)      2,515     (8,017)     (4,751)
Cash provided by
    (used in) financing
    activities              (21,846)            -      21,846     104,248      (4,008)    100,226    (2,547)       4,967       1,669
                       ------------- ------------ ----------- ----------- ------------ ----------  -----------  -----------  -------
Increase (decrease) in
    cash                    (14,088)         (70)    (14,158)      16,091           55     16,146      2,894         269       3,163
Cash at beginning of
    period                    20,848          376      21,224       4,757          321      5,078      1,863          52       1,915
                       ------------- ------------ ----------- ----------- ------------ ----------  ---------  -----------  ---------
Cash at end of period       $  6,760     $    306    $  7,066   $  20,848     $    376  $  21,224   $  4,757    $    321   $   5,078
                       ============= ============ =========== =========== ============ ==========  =========  ===========  =========

</TABLE>


(1) Intercompany balances have been eliminated in the consolidated totals.


<PAGE>


NOTE 20 - SUBSEQUENT EVENTS

        Public Offering of Common Stock. In July 1999, the Company  completed an
offering of a total of 5,828,000  shares including underwriters' over-allotment,
thereby raising  a  total  of  $44.3  million  at  an  offering  price,  net  of
commission, of $7.60 a share. A  portion  of  the proceeds were applied to repay
the short term $20,000 bridge loan.

        Reorganization of Shop At Home and  Subsidiaries.  In July 1999, Shop At
Home reorganized its subsidiaries. The corporate name of MFP, Inc., the owner of
WMFP in Boston and WSAH in Bridgeport, was changed to SAH-Northeast Corporation.
In addition, the license of WMFP was transferred to SAH-Boston License Corp. and
the license of WSAH was  transferred to SAH-New York License  Corp.,  each a new
subsidiary  of  SAH-Northeast   Corporation.   Broadcast,  Cable  and  Satellite
Technologies,  Inc.,  and Urban  Broadcasting  Systems,  Inc.,  were merged into
SAH-Houston  Corporation.  The license of KZJL was  transferred  to  SAH-Houston
License Corporation, a new subsidiary of SAH-Houston Corporation.


































ITEM 9.  CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND
         FINANCIAL DISCLOSURE

None










































PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

         The information with respect to directors and executive officers of the
Company in the Company's  definitive Proxy Statement for the 1999 annual Meeting
of Shareholders (the "Proxy Statement") is incorporated herein by reference.

ITEM 11.     EXECUTIVE COMPENSATION

         The information set forth under the caption  "Remuneration of Directors
and Officers" in the Proxy Statement is incorporated herein by reference.

ITEM 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                  MANAGEMENT

         The information with respect to security ownership by management as set
forth in the Proxy  Statement under the caption  "Security  Ownership of Certain
Beneficial Owners" is incorporated herein by reference.

ITEM 13.     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         The information set forth under the caption  "Certain  Transactions" in
the Proxy Statement is incorporated herein by reference.




<PAGE>


PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

         (a) The following  financial  statements are included in Item 8 of Form
10-K:

                1.Financial Statements

                           Report of Independent Accountants
                           Consolidated  Balance  Sheets as of June 30, 1999 and
                           1998  Consolidated  Statements of Operations  for the
                           years ended June 30,
                                    1999, 1998 and 1997
                           Consolidated Statements of Stockholders' Equity for
                                    the years ended June 30, 1999, 1998 and 1997
                           Consolidated  Statements  of Cash Flows for the years
                                    ended June 30, 1999, 1998 and 1997.
                           Notes to the Consolidated Financial Statements

                  2.     Financial Statement Schedule

                           Schedule II  Valuation and Qualifying Accounts

                                 The other  schedules  are  omitted  because the
                                 required  information is either inapplicable or
                                 has   been   disclosed   in  the   consolidated
                                 financial statements and notes thereto.

                  3.     Exhibits

                           The Index to Exhibits is at page 66.

         (b)    Reports on Form 8-K

                 A Form 8-K was  filed  on  June 16,  1999  which  reported  the
                 acquisition of the assets of WBPT(TV), Bridgeport, Connecticut.









<TABLE>
<CAPTION>



                                                  SHOP AT HOME, INC. AND SUBSIDIARIES

                                                              SCHEDULE II

                                                   VALUATION AND QUALIFYING ACCOUNTS

                                               YEARS ENDED JUNE 30, 1999, 1998 AND 1997

                                                        (Thousands of Dollars)

                                          Balance at            Charged to                                     Balance
                                          beginning             Returns and                                    at end
                                           of year              Allowances               Deductions   (1)      of year
                                        ---------------       ----------------         ---------------       ------------

<S>                                     <C>                   <C>                      <C>                   <C>

Year ended June 30, 1999
     estimated credits
          due to customers                    $  3,987              $  32,610               $  33,528            $ 3,069
                                        ===============       ================         ===============       ============

Year ended June 30, 1998
     estimated credits
          due to customers                    $  3,121              $  28,363               $  27,497            $ 3,987
                                        ===============       ================         ===============       ============

Year ended June 30, 1997
     estimated credits
          due to customers                    $  1,100              $  19,503               $  17,482            $ 3,121
                                        ===============       ================         ===============       ============


(1) Merchandise returned

                                          Balance at                                                           Balance
                                          beginning             Additional                                     at end
                                           of year              provisions               Reduction             of year
                                        ---------------       ----------------         ---------------       ------------

Year ended June 30, 1999
     Accounts receivable
          reserves                             $   535               $    561                 $   553             $  543
                                        ===============       ================         ===============       ============

Year ended June 30, 1998
     Accounts receivable
          reserves                             $    59               $    476 (2)             $     -             $  535

                                        ===============       ================         ===============       ============

Year ended June 30, 1997
     Accounts receivable
          reserves                             $     -               $     59                 $     -             $   59
                                        ===============       ================         ===============       ============
</TABLE>

(2) net of $288  charged to goodwill  as a result of  adjustment  to  originally
recorded purchase transaction.


<PAGE>
<TABLE>
<CAPTION>




                                          Balance at                                                           Balance
                                          beginning             Additional                                     at end
                                           of year              provisions               Deductions            of year
                                        ---------------       ----------------         ---------------       ------------
<S>                                     <C>                   <C>                      <C>                   <C>

Year ended June 30, 1999
     Inventory reserves                       $    21               $    602                 $   319              $  304
                                        ==============        ===============          ==============        ============

Year ended June 30, 1998
     Inventory reserves                       $   698               $     78                 $   755              $   21

                                        ==============        ===============          ==============        ============

Year ended June 30, 1997
     Inventory reserves                       $    88               $    710                 $   100              $  698
                                        ==============        ===============          ==============        ============



</TABLE>





<PAGE>


INDEX TO EXHIBITS


Exhibit
No.                      Description


3(i).4 *        Restated Charter, recorded August 13, 1999.

3(ii).1*        Restated Bylaws, adopted July 21, 1999

4.4             Specimen of Preferred Stock certificate, filed as Exhibit 4.9 to
                the Company's  Amendment No. 1 to the Registration  Statement on
                Form S-4 filed with the  Commission  on January  20,  1995,  and
                incorporated herein by this reference.

4.6             Form of Trust  Indenture  with PNC Bank,  N.A., as Trustee  with
                regard to the 11% Secured Notes due 2005, containing specimen of
                the Note, filed as Exhibit 4.6 to the Company's  Amendment No. 2
                to  the  Registration  Statement  on  Form  S-1  filed  with the
                Commission  on  March  21, 1998, and incorporated herein by this
                reference.

4.7             Form of Security and Pledge  Agreement,  filed as Exhibit 4.7 to
                the Company's  Amendment No. 2 to the Registration  Statement on
                Form S-1  filed  with the  Commission  on March  21,  1998,  and
                incorporated herein by this reference.

10.1            Company's Omnibus  Stock  Option  Plan, filed as Exhibit 10.3 to
                the  Company's  Annual  Report  on  Form  10-K  filed  with  the
                Commission  for  the  fiscal  year  ended  June  30,  1992,  and
                incorporated herein by this reference.

10.4            Form of Transponder  Use  Agreement dated  April 1, 1993 between
                Shop At Home, Inc.  and  B & P  The  SpaceConnection,  filed  as
                Exhibit 10.5 to the Company's  Annual  Report  on  Form 10-K for
                the fiscal year ended June 30, 1993, and  incorporated herein by
                this reference.

10.5            Transponder Use Agreement dated June 6, 1994,  between  Shop  At
                Home, Inc. and Broadcast  International,  Inc., filed as Exhibit
                10.5 to the Company's  Registration  Statement on Form S-4 filed
                with the  Commission  on  December  28, 1994,  and  incorporated
                herein by this reference.

10.5            Form of  Transponder  Lease  Agreement  dated December 21, 1994,
                between Shop At Home,  Inc. and Broadcast  International,  Inc.,
                filed as Exhibit 10.7 to the Company's Registration Statement on
                Form S-4 filed with the  Commission  on December 28,  1994,  and
                incorporated herein by this reference.

10.7            Stock and Warrant Purchase Agreement dated June 9, 1993, between
                Shop At Home,  Inc., SAH  Holdings,  L.P.,  and  Global  Network
                Television,  Inc.,  filed as  Exhibit  B  to  the  Statement  on
                Schedule 13D of SAH Holdings,  L.P.,  filed  with the Commission
                on June 18, 1993, and incorporated herein by this reference.

10.8            First Amendment to Stock  and  Warrant Purchase  Agreement dated
                July 12, 1993, between Shop  At Home, Inc., SAH  Holdings, L.P.,
                and Global Network Television,  Inc., filed as  Exhibit E to the
                Statement on Schedule 13D of SAH Holdings,  L.P., filed with the
                Commission  on  July  27,  1993, and incorporated herein by this
                reference.

10.10           Form of Employment  Agreement between Kent E. Lillie and Shop At
                Home, Inc.,  filed as Exhibit B to the Company's  Current Report
                on Form 8-K filed with the Commission on September 17, 1993, and
                incorporated herein by this reference.

10.11           Form  of  Warrant  to Purchase  Shares  dated September 7, 1993,
                between Shop At Home, Inc.  and  SAH  Holdings,  L.P.,  filed as
                Exhibit A to the  Company's  Current  Report  on  Form 8-K filed
                with the  Commission  on  September  17,  1993, and incorporated
                herein by this reference.

10.12           Form of  Option  Agreement  for  options  issued  to  employees,
                executive  officers  and others,  filed as Exhibit  10.13 to the
                Company's  Registrant  Statement  on Form  S-4  filed  with  the
                Commission on December 28, 1994, and incorporated herein by this
                reference.

10.32           Lease Agreement dated  December  28, 1993, by  and between H & C
                Communications,   Inc.  and   Broadcast,  Cable   and  Satellite
                Technologies,  Inc.,  filed as Exhibit 10.16  to  the  Company's
                Current   Report  on  Form  8-K  filed  with  the  Commission on
                December 20, 1994, and incorporated herein by this reference.

10.33           Agreement dated as of December  17,  1993,  by and between  Blue
                Ridge Tower  Corporation  and  Broadcast,  Cable  and  Satellite
                Technologies,  Inc.,  filed as  Exhibit  10.17 to the  Company's
                Current Report on Form 8-K filed with the Commission on December
                20, 1994, and incorporated herein by this reference.

10.34           Amendment to Agreement dated December 17, 1993, by  and  between
                Blue Ridge Tower Corporation  and Broadcast, Cable and Satellite
                Technologies,  Inc.,  filed as  Exhibit  10.18 to the  Company's
                Current Report on Form 8-K filed with the Commission on December
                20, 1994, and incorporated herein by this reference.

10.36           Programming Agreement between Shop At Home, Inc., and MFP, Inc.,
                dated November 11, 1994, filed as Exhibit 10.37 to the Company's
                Registration  Statement on Form S-4 filed  with  the  Commission
                on December 28, 1994, and incorporated herein by this reference.

10.43           Employment  Agreement  between  Kent E. Lillie and Shop At Home,
                Inc. dated July 1, 1997, filed as Exhibit 10.43 to the Company's
                Annual  Report on Form 10-K for the  fiscal  year ended June 30,
                1997 and filed  with the  Commission  on September 29, 1997, and
                incorporated herein by this reference.

10.44           Asset Purchase  Agreement dated September 23, 1997,  between SAH
                Acquisition  Corporation II, Global Broadcasting Systems,  Inc.,
                and Global Broadcasting  Systems License Corp., filed as Exhibit
                10.44 to the  Company's  Quarterly  Report  on Form 10-Q for the
                fiscal  quarter  ended  September  30,  1997 and filed  with the
                Commission on November 14, 1997, and incorporated herein by this
                reference.

10.45           Bill of Sale dated  February 24, 1997 from Norwest Credit, Inc.,
                to  Collector's  Edge of Tennessee,  Inc, filed as Exhibit 10.45
                to the Company's  Registration  Statement on Form S-1 filed with
                the  Commission  on January 14, 1998, and incorporated herein by
                this reference.

10.46           Credit and Security  Agreement  dated  as  of February 24, 1997,
                between Norwest Credit, Inc., and Collector's Edge of Tennessee,
                Inc., filed as  Exhibit  10.46  to  the  Company's  Registration
                Statement on Form S-1 filed with  the  Commission on January 14,
                1998, and incorporated herein by this reference.

10.47           Loan Agreement dated November 28, 1997, between the  Company and
                NationsBank of Tennessee,  N.A., filed as Exhibit  10.47  to the
                Company's  Registration  Statement on Form  S-1  filed  with the
                Commission on January 14, 1998,  and incorporated herein by this
                reference.

10.48           Loan Note  dated  November 28, 1997 made by the Company  payable
                to  NationsBank  of Tennessee,  N.A.,  filed as Exhibit 10.48 to
                the  Company's  Registration  Statement  on Form S-1 filed  with
                the  Commission  on  January  14,  1998, and incorporated herein
                by this reference.

10.49           Amendment No.1 to Company's  Omnibus Stock Option  Plan filed as
                Appendix A to the Company's Proxy  Statement on Schedule 14A for
                the fiscal  year  ended  June  30,  1996,  and  filed  with  the
                Commission  on  November 18,  1996,  and  incorporated herein by
                this reference.

10.50           Form  of   options  issued to  directors  dated  June 19,  1997,
                filed as Exhibit  10.50 to the  Company's Registration Statement
                on  Form S-1 filed  with the Commission on January 14, 1998, and
                incorporated herein by this reference.

10.51           Form of  Transponder Use  Agreement dated June 25, 1995, between
                the Company and B&P The  SpaceConnection, filed as Exhibit 10.51
                to the Company's  Registration  Statement on Form S-1 filed with
                the  Commission  on January 14, 1998, and incorporated herein by
                this reference.

10.52           Asset Purchase  Agreement between Shop At Home, Inc., and Paxson
                Communications  regarding  WBPT(TV),  Bridgeport,   Connecticut,
                dated  February 26, 1999,  filed as Exhibit 10.46 to the Current
                Report on Form 10-Q/A filed May 14, 1999

10.53*          1999 Employee Stock Option Plan

11              Schedule of Computation of Net Income  Per  Share (in Note 12 to
                Consolidated Financial  Statements of the Company for the period
                ended June 30, 1999, included herein)

21*             Subsidiaries of the Company.

27*             Financial Data Schedule.  (For SEC Use Only)


*  Filed herewith



<PAGE>


SIGNATURES

         Pursuant to the  requirements of Section 13 and 15(d) of the Securities
Exchange  Act of 1934,  the  Company has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

SHOP AT HOME, INC.

By:     /s/  Kent E. Lillie                              Date:   8/30/99
       Kent E. Lillie
       President and Chief Executive Officer
       (Principal Executive Officer)

By:    /s/  Arthur D. Tek                                Date:   8/30/99
         Arthur D. Tek
         Executive Vice President and
         Chief Financial Officer

By:    /s/  Joseph Nawy                                  Date:   8/30/99
       Joseph Nawy
       Vice President Finance
       (Principal Accounting Officer)

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Company and in the capacities on the dates indicated.

Date:      8/30/99                             /s/  J.D. Clinton
                                               J.D. Clinton, Director

Date:      8/30/99                             /s/  Kent E. Lillie
                                               Kent E. Lillie, Director

Date:      8/30/99                             /s/  Joseph I. Overholt
                                               Joseph I. Overholt, Director

Date:      8/30/99                             /s/  A.E. Jolley
                                               A.E. Jolley, Director

Date:      8/30/99                             /s/  Frank A. Woods
                                               Frank A. Woods, Director

Date:      8/30/99                             /s/  J. Daniel Sullivan
                                               J. Daniel Sullivan, Director

Date:      8/30/99                             /s/  Donna Hilley
                                               Donna Hilley, Director
Exhibit 21 Subsidiaries of the Company

Name                            State of Incorporation or Organization

SAH Acquisition Corporation                 Tennessee
SAH Acquisition Corporation II              Tennessee
SAH-Northeast Corporation                   Tennessee
SAH-Boston License Corp.                    Tennessee
SAH-New York License Corp.                  Tennessee
SAH-Houston Corporation                     Tennessee
SAH-Houston License Corp.                   Tennessee
Partners-SATH, L.L.C.                       Tennessee
Collectors' Edge of Tennessee, Inc.         Tennessee


EXHIBIT 3(i).4  AMENDED AND RESTATED CHARTER OF SHOP AT HOME, INC.


     The  undersigned  corporation,  acting  through its Board of Directors  and
pursuant to Section 48-20-107 of the Tennessee Business  Corporation Act, hereby
submits the following Amended and Restated Charter:

1)   The name of the Corporation is Shop At Home, Inc.

2) The duration of the Corporation is perpetual.

3)   The  address of the  principal  office of the  Corporation  in the State of
     Tennessee shall be 5388 Hickory Hollow Parkway,  Antioch,  Tennessee 37013,
     County of Davidson.

4)   The  registered  office of the  Corporation  shall be 5288  Hickory  Hollow
     Parkway,  Antioch,  Davidson County, Tennessee 37013; and the Corporation's
     registered agent at that office shall be George J. Phillips.

5) The Corporation is for profit.

6) The purpose of purposes for which the Corporation is organized are:

(i) To own  and  operate  a shop at  home  service  to be  conducted  through  a
satellite TV broadcast center;

(ii) To engage in any  activity  permitted by the laws of the State of Tennessee
and the United States. 7)

7.1      Capital Stock

                  The aggregate  number and designation of the classes of shares
              of capital  stock that the  Corporation  shall have  authority  to
              issue are as follows:

              Class                 Number of Shares Authorized        Par Value

              Common Stock                  100,000,000                   $.0025

              Non-Voting                     30,000,000                   $.0025
              Common Stock

              Preferred Stock                 1,000,000                   $10.00

7.2.1    Common Stock

                  The Board of  Directors  is  authorized  to issue Common Stock
         from time to time.  The holders of Common Stock are entitled to receive
         dividends,  when,  as and if declared by the Board of  Directors of the
         Corporation out of funds legally  available  therefore.  The holders of
         outstanding  Common  Stock  shall be  entitled to one (1) vote for each
         share of Common  Stock  standing in his or her name on the books of the
         Corporation  on all matters  submitted  to a vote of the  Corporation's
         shareholders. In the event of the voluntary or Involuntary liquidation,
         dissolution  or  winding  up of the  affairs  of the  Corporation,  the
         holders of outstanding Common Stock shall be entitled to be paid out of
         the net assets of the Corporation,  after payment to the holders of the
         outstanding  Preferred  Stock of the amount to which they are entitled,
         the  balance  of such  assets  according  to their  respective  rights.
         Holders of shares of Common  Stock are not  entitled to  redemption  or
         conversion  rights,  or preemptive rights with respect to any shares or
         other securities of the Corporation which may be issued.

7.2.2    Non-Voting Common Stock

                  The  Board of  Directors  is  authorized  to issue  Non-Voting
         Common Stock from time to time. The holders of Non-Voting  Common Stock
         are  entitled  to receive  dividends,  when,  as and if declared by the
         Board of Directors of the  Corporation  out of funds legally  available
         therefore.  The  holders  of  outstanding  Common  Stock  shall  not be
         entitled to vote on any matter unless expressly  required by applicable
         law.  In  the  event  of  the  voluntary  or  involuntary  liquidation,
         dissolution  or  winding  up of the  affairs  of the  Corporation,  the
         holders of outstanding  Non-Voting Common Stock shall be entitled to be
         paid out of the net  assets of the  Corporation,  after  payment to the
         holders of the outstanding  Preferred Stock of the amount to which they
         are entitled,  the balance of such assets according to their respective
         rights and on a parity with the Common Stock according to the number of
         shares  held.  Holders  of shares of  Non-Voting  Common  Stock are not
         entitled to redemption or conversion  rights, or preemptive rights with
         respect to any shares or other securities of the corporation  which may
         be issued. In all respects,  except voting rights holders of Non-voting
         Common Stock shall have the same preferences,  limitations and relative
         rights as the holders of Common Stock.

         7.2.3    Preferred Stock

                  The Board of Directors is authorized to issue  Preferred Stock
         from  time  to  time  in one or  more  series  and to  provide  for the
         designation, preferences, limitations and relative rights of the shares
         of each series by the adoption  Articles of Amendment to the Charter of
         the Corporation setting forth:

(a)                   the  maximum  number  of  shares  in the  series  and  the
                      designation  of  the  series,   which   designation  shall
                      distinguish  the  shares  thereof  from the  shares of any
                      other series or class;

(b)                   whether   shares  of  the  series   shall  have   special,
                      conditional or limited voting rights, or no right to vote,
                      except to the extent prohibited by law;

(c)                   whether shares of the series are redeemable or convertible
                      (A) at the option of the  Corporation,  a  shareholder  or
                      another  person  or upon the  occurrence  of a  designated
                      event,  (B) for cash,  indebtedness,  securities  or other
                      property  and (C) in a  designated  amount or in an amount
                      determined in accordance  with a designated  formula or by
                      reference to extrinsic data or events;

(d)                   any  right  of   holders   of  shares  of  the  series  to
                      distributions,  calculated  in any manner,  including  the
                      rate or rates of dividends, and whether dividends shall be
                      cumulative, non-cumulative or partially cumulative;

(e)                   the  amount  payable  upon the shares of the series in the
                      event of voluntary or involuntary liquidation, dissolution
                      or winding up of the affairs of the Corporation;

(f)                   any preference of the shares of the series over the shares
                      of  any   other   series   or  class   with   respect   to
                      distributions,  including  dividends,  and with respect to
                      distributions upon the liquidation, dissolution or winding
                      up of the affairs of the Corporations; and

(g)                   any other preferences, limitations or specified rights now
                      or  hereafter  permitted  by  the  laws  of the  State  of
                      Tennessee and not inconsistent  with the provisions of the
                      paragraph.

                  All shares of each series shall have preferences, limitations,
         and relative  rights  identical  with those of other shares of the same
         series and, except to the extent otherwise  provided in the description
         of the series, of those of other series of the same class.

7.2.3    Articles of Amendment

                  Before the  issuance  of any shares of a series,  Articles  of
         Amendment  establishing  such  series  shall  be  filed  with  and made
         effective by the Secretary of State of Tennessee, as required by law.

7.2.4    Priorities of Classes or Series.

                  For the  purpose  of the  Charter,  the shares of any class or
         series of the Corporation shall be deemed to rank as follows:

(a)                     senior to other  shares  either as to dividends or as to
                        rights in  liquidation,  if the  holders of such  shares
                        shall be  entitled  to the  receipt of  dividends  or of
                        amounts distributable upon the liquidation,  dissolution
                        or  winding  up,  as the case may be, in  preference  or
                        priority to holders of such other shares;

(b)                     on a parity or pari passu with other shares either as to
                        dividends or as to rights in liquidation, whether or not
                        the dividend rates, dividend payment dates or redemption
                        or  liquidation  prices per share  thereof are different
                        from those of such other shares,  if the holders of such
                        shares  shall be entitled to the receipt of dividends or
                        of amounts  distributable upon liquidation,  dissolution
                        or winding up of the affairs of the Corporation,  as the
                        case may be, in proportion to their respective  dividend
                        rates or prices, without preference or priority one over
                        the other with  respect to the  holders of such  shares;
                        and

(c)                     junior to other  shares  either as to dividends or as to
                        rights in  liquidation,  if such shares  shall be Common
                        Stock or if the  holders of such class shall be entitled
                        to the receipt of dividends or of amounts  distributable
                        upon  liquidation,  dissolution  or  winding  up of  the
                        affairs  of  the  Corporation,  as  the  case  may be in
                        preference or priority to the holders of such shares.

7.2.5    Liquidation

                  In the  event of the  voluntary  or  involuntary  liquidation,
         dissolution  or  winding  up of the  affairs  of the  Corporation,  the
         holders of outstanding Preferred Stock shall be entitled to be paid out
         of the net assets of the Corporation before any distribution or payment
         shall be made to the holders of the Common Stock but,  after payment to
         the holders of the  outstanding  Preferred Stock of the amount to which
         they are  respectively  entitled,  the balance of such assets,  if any,
         shall be paid to the holders of the outstanding  Common Stock according
         to their respective rights. For purposes of this Paragraph, neither the
         consolidation of the Corporation with nor the merger of the Corporation
         into any other corporation, nor the sale, lease or other disposition of
         all or  substantially  all of the  Corporation's  properties  or assets
         shall,  without  further  corporate  action,  be deemed a  liquidation,
         dissolution or winding up of the Corporation.

7.3

<PAGE>


     Series A Preferred Stock

                  The  Corporation  shall  have  the  authority  to  issue up to
         140,000  shares  of  Series  A  Preferred   Stock  with  the  following
         preferences and rights.

7.3.1    Dividends

                  The  holders  of  Series A  Preferred  Stock on each  Dividend
         Payment Record Date shall be entitled to receive, but only when, as and
         if declared by the Board of Directors of the  Corporation  out of funds
         legally available therefore, cash dividends at the rate of 1% per annum
         of Par Value per share. Such dividends shall be payable in lawful money
         of the United  States  annually  on  February  28 of each year,  unless
         February 28 is not a day on which  banks in  Knoxville,  Tennessee  are
         required to be open for  business,  in which case the Dividend  Payment
         Date will be the next banking day. All dividends with respect to Series
         A preferred Stock shall be cumulative and shall accrue from the date or
         dates of issue. Accrual of dividends shall not bear interest.

                  The Board of Directors of the Corporation  shall determine the
         Dividend  Payment  Record Date,  from time to time,  which shall be not
         more than 30 days nor less than 10 days preceding the Dividend  Payment
         Date.

                  In the event that full  cumulative  dividends  on the Series A
         Preferred  Stock shall not have been declared and paid when due, or set
         apart for payment,  then,  until such aggregate  deficiency  shall have
         been declared and paid, or set apart for payment, the Corporation shall
         not (A) declare or pay any dividends or make other distributions on the
         Common  Stock  other than (i)  dividend  is payable in shares of Common
         Stock  or  other  stock  of the  Corporation  junior  to the  Series  A
         Preferred Stock as to the payment of dividends and  distributions  upon
         liquidation, dissolution and winding up of the Corporation (referred to
         hereafter  as "Junior  Stock" or (ii)  options,  warrants  or rights to
         subscribe for or purchase shares of Common Stock or Junior Stock or (B)
         purchase,  redeem or otherwise acquire (i) any share of Common Stock or
         Junior Stock (other than with funds  previously  deposited in trust for
         the  redemption of shares of Junior Stock pursuant to any sinking fund)
         or (ii) any other shares of capital stock of the Corporation ranking on
         a parity with the Series A preferred  Stock,  except by conversion into
         or exchange for Common Stock or Junior Stock.

                  A holder of shares of Series A Preferred Stock surrendered for
         conversion or redeemed  during the period between any Dividend  Payment
         Record Date and the  corresponding  Dividend  Payment Date will receive
         the  dividends  payable by the  Corporation  on such shares of Series A
         Preferred Stock, even though the payment date for such dividends may be
         subsequent to the date of conversion or redemption.

7.3.2    Liquidation Rights

                  In the event of a liquidation,  dissolution  and winding up of
         Corporation whether voluntary or involuntary, the registered holders of
         shares of Series A Preferred Stock then  outstanding  shall be entitled
         to  receive  out  of  the  assets  of  the   Corporation,   before  any
         distributions to the holders of Common Stock or any other Junior Stock,
         an amount equal to the  "Liquidation  Preference"  with respect to such
         shares of Series A Preferred Stock. The Liquidation  Preference for the
         Series A  Preferred  Stock  shall be equal to the Par Value per  share,
         plus an amount equal to all dividends thereon (whether or not declared)
         accrued  and  unpaid  through  the  date of final  distribution.  After
         receipt of the Liquidation Preference,  the holders of shares of Series
         A Preferred Stock will not be entitled to any further  participation in
         any  distributions of the assets of the Corporation.  If, upon any such
         liquidation,  dissolution and winding up of the Corporation, the assets
         of the corporation are insufficient to make full payment to the holders
         of shares of the  Series A  Preferred  Stock and to the  holders of any
         Preferred Stock ranking as to liquidation,  dissolution and winding up,
         on a parity with the Series A Preferred Stock, then such assets will be
         distributed  pro rata among the holders of shares of Series A Preferred
         Stock  and any  other  series  of  Preferred  Stock  of  equal  rank in
         proportion to the amounts of their respective Liquidation Preferences.

                  For purposes of this Paragraph, a sale of substantially all of
         the assets of Corporation to a third party, or the  consummation by the
         Corporation,  or its  shareholders,  of any transaction with any single
         purchaser  whereby a change in control of more than fifty  (50%) of the
         issued  and  outstanding  shares  of  Common  Stock of the  Corporation
         occurs, will be considered a liquidation, dissolution and winding up of
         the  Corporation  entitling the holders of Series A Preferred  Stock to
         payment of the Liquidation Preference.

7.3.3    Optional Redemption

                  At any time after  February 28, 2000,  any holder of record of
         any shares of Series A Preferred  Stock may required the Corporation to
         redeem all or any portion of the holder's  shares of Series A Preferred
         Stock,  for a redemption  price per share equal to the Par Value,  plus
         accrued and unpaid  dividends  through the redemption date. To exercise
         the  redemption  right,  the holder  shall  deliver to thirty (30) days
         written notice to the Secretary at the Corporation's office.

7.3.4    Conversion

                  One share of Series A  Preferred  Stock may,  at the option of
         the  holder  thereof,  at any time be  converted  into one (1) share of
         Common Stock of the Corporation by delivering,  duly endorsed in blank,
         the  certificates  representing  the  Series  A  Preferred  Stock to be
         converted to the Secretary of the Corporation at its office, and at the
         same  time  notifying  the  Secretary  in  writing  over  the  holder's
         signature  and that he desires to convert  such stock into Common Stock
         pursuant  to these  provisions.  The  Secretary  shall  deliver to such
         holder a certificate  in due form for the Common Stock.  The conversion
         ration  will be adjusted  upon the  occurrence  of any (i)  dividend in
         respect  to Common  Stock  that is paid in  shares  of Common  Stock or
         securities  convertible into shares of Common Stock, (ii) any expansion
         or  contraction  of the number of  outstanding  common shares of Common
         Stock by means of any stock  split,  reverse  stock  split,  or similar
         transaction,  (iii) any dividend in respect to Series A Preferred Stock
         that is paid in  shares  of  Series A  Preferred  Stock  or  securities
         convertible  into shares of  Preferred  Stock.  (iv) any  expansion  or
         contraction of the number of shares  outstanding of Preferred  Stock by
         means of any stock split, reverse stock split or similar transaction.

7.3.5    Voting Rights

                  Except as provided in this Charter,  or as expressly  required
         by  applicable  law,  the holders of Series A  Preferred  Stock are not
         entitled to vote on any matter.

                  So long as any shares of Shop at Home  Preferred  Stock remain
         issued and  outstanding,  the affirmative  consents of the holders of a
         majority of the shares of Series A Preferred  Stock  outstanding at the
         time (voting  separately  as a class  together with all other series of
         Preferred  Stock ranking on a parity with the Series A Preferred  Stock
         either as to dividends or the distributions of assets upon liquidation,
         dissolution  and winding up and upon which like voting rights have been
         conferred and are exercisable) shall be necessary to permit,  effect or
         validate (i) the authorization,  creation or issuance of a new class of
         capital stock or series of Preferred  Stock having rights,  preferences
         or privileges  senior to the Series A Preferred  Stock, or any increase
         in the number of  authorized  shares of any class of  capital  stock or
         series  of Series A  Preferred  Stock  having  rights,  preferences  or
         privileges  senior  to the  Series  A  Preferred  Stock,  or  (ii)  the
         amendment,  alteration or repeal,  whether by merger,  consolidation or
         otherwise,  of any of any provision of the Corporation's  Charter which
         would materially and adversely affect any right, preference,  privilege
         or voting power of the Series A Preferred Stock or the holders thereof;
         provided  that any proposal to authorize  any class of capital stock or
         any  series  of  Preferred   Stock  ranking   senior  with  respect  to
         distributions of assets upon liquidation, dissolution and winding up to
         the Shop at Home Preferred Stock shall required the affirmative vote of
         all record holders of the Shop at Home Preferred Stock. Any increase in
         the  number  of  authorized  shares  of  Common  Stock  or Shop at Home
         Preferred  Stock,  or the  creation  and issuance of any other class of
         capital stock or series of Shop at Home Preferred  Stock,  in each case
         ranking on a parity with or junior to the Shop at Home Preferred  Stock
         with respect to the payment of dividends and the distribution of assets
         upon  liquidation,  dissolution  and winding up, shall not be deemed to
         materially and adversely affect such rights, preferences, privileges or
         voting powers.

7.3.6    Preemptive Rights

                  Holders of shares of Series A Preferred Stock are not entitled
         to preemptive  rights with respect to any shares or other securities of
         the Corporation which may be issued.

8)       The shareholders of the corporation shall not have preemptive rights.

9)   To the extent  permitted by Tennessee  law, the provisions of the corporate
     takeover  statutes in Sections  48-103-101  to  48-103-506 of the Tennessee
     Code  Annotated do not apply to the  Corporation.  More  specifically,  the
     Corporation makes the following declarations:

(a)           to the extent permitted by Tennessee law,  Sections  48-103-101 to
              48-103-113 of the Tennessee  Investor  Protection Act do not apply
              to the Corporation;

(b)           effective  two years after  shareholder  approval of this  Charter
              Amendment, the Corporation is exempt for regulation under Sections
              48-103-205  and 48-103-206 of the Tennessee  Business  Combination
              Act, pursuant to Section 48-103-207(5) of the Tennessee Business
              Combination Act;

(c)           control share  acquisitions  of shares of the  Corporation are not
              governed by or subject to regulation under Sections  48-103-301 to
              48-103-312  of  the  Tennessee   Control  Share  Acquisition  Act,
              pursuant to Section  48-103-310  of the  Tennessee  Control  Share
              Acquisition Act; and

(d)           the Board of Directors  is  authorized  to  purchase,  directly or
              indirectly, any of its shares at a price above the market value of
              such shares from any person who holds more than three percent (3%)
              of the class of the  securities  to be  purchased,  regardless  of
              whether  such  person  has held such  shares for less than two (2)
              years; shareholder authorization for such purchases is made to the
              extent  permitted  under  Section   48-103-503  of  the  Tennessee
              Greenmail Act.

     The undersigned certify as follows:

     The above  Amended  and  Restated  Charter  does not  contain an  amendment
requiring Shareholder approval.

     The  above  Amended  and  Restated   Charter  amends  the  Charter  of  the
Corporation by changing its principal office as set forth in Paragraph 3, and by
including  the  information  in Paragraph 4 in  compliance  with T.C.A.  Section
48-12-102.  Both of said  amendments  may be adopted  by the Board of  Directors
without shareholder consent under T.C.A. Section 48-20-102.


EXHIBIT 3(ii).1     AMENDED AND RESTATED BYLAWS OF SHOP AT HOME, INC.

                                ARTICLE I
                            Meetings of Shareholders

1.1      Place of Meetings

     All Meetings of the shareholders shall be held at such place, either within
or  without  the  State of  Tennessee,  as from time to time may be fixed by the
Board of Directors.

1.2      Annual Meetings

     The annual meeting of the  shareholders,  for the election of Directors and
the transaction of such other business as may come before the meeting,  shall be
held annually at a time designated by the Board of Directors.

1.3      Special Meetings

     A special  meeting of the  shareholders  for any purpose or purposes may be
called at any time by the Chairman of the Board, the President, by a majority of
the Board of Directors or by request to the  Corporation's  Secretary by holders
of at least  ten  percent  (10%) of all votes  entitled  to be cast on any issue
proposed to be considered at the proposed special meeting. At a special meeting,
no business  shall be  transacted  and no corporate  action shall be taken other
than that stated in the notice of the meeting.

1.4        Notice of Meetings

     Written or printed notice stating the place,  day and hour of every meeting
of the shareholders  and, in case of a special meeting,  the purpose or purposes
for which the meeting is called, shall be mailed not less than ten nor more than
sixty days before the date of the meeting to each shareholder of record entitled
to vote at such  meeting,  at his address  which  appears in the share  transfer
books of the Corporation.  Such further notice shall be given as may be required
by law, but meetings may be held without notice if all the shareholders entitled
to vote at the  meeting are present in person or by proxy or if notice is waived
in writing by those not present, either before or after the meeting.

1.5

<PAGE>


Quorum

     Any number of  shareholders  together  holding  at least a majority  of the
outstanding  shares  of  capital  stock  entitled  to vote with  respect  to the
business to be transacted who shall be present in person or represented by proxy
at any meeting duly called,  shall  constitute a quorum for the  transaction  of
business.  If less than a quorum shall be in  attendance at the time for which a
meeting shall have been called,  the meeting may be adjourned  from time to time
by a majority of the shareholders present or represented by proxy without notice
other than by announcement at the meeting.

1.6      Voting

     At any meeting of the shareholders  each shareholder of a class entitled to
vote on any matter coming before the meeting shall, as to such matter,  have one
vote,  in person or by proxy,  for each  share of  capital  stock of such  class
standing in his name on the books of the  Corporation on the date, not more than
seventy  days  prior to such  meeting,  fixed by the Board of  Directors  as the
record date of the purpose of determining  shareholders  entitled to vote. Every
proxy shall be in writing,  dated and signed by the shareholder entitled to vote
or his duly authorized Attorney in fact.

1.7      Inspectors

     An appropriate  number of inspectors for any meeting of shareholders may be
appointed by the chairman of such meeting. Inspectors so appointed will open and
close the polls,  will receive and take charge of proxies and ballots,  and will
decide all questions as to the qualifications of voters, validity of proxies and
ballots, and the number of votes properly cast.


                                   ARTICLE II
                                    Directors

2.1      General Powers

     The property,  affairs and business of the Corporation  shall be managed by
the Board of Directors,  and except as otherwise  expressly provided by law, the
Articles of Incorporation or these Bylaws,  all of the powers of the Corporation
shall be vested in such Board.

2.2      Number of Directors

     The number of Directors  constituting  the Board of Directors  shall be not
less than six (6) nor more than twelve (12).  The Board of  Directors  will have
the power to fix or change the number of directors from time to time.

2.3      Election and Removal of Directors; Quorum

(a)      Directors  shall be elected at each annual meeting of  shareholders  to
         succeed  those  Directors  whose  terms  have  expired  and to fill any
         vacancies then existing.

(b)      Directors  shall  hold  offices  for terms of one year and until  their
         successors  are  elected.  Any Director may be removed from office at a
         meeting called  expressly for that purpose by the vote of  shareholders
         holding not less than a majority  of the shares  entitled to vote at an
         election of Directors.

(c)      Any vacancy  occurring in the Board of  Directors  may be filled by the
         affirmative vote of the majority of the remaining Directors though less
         than a quorum of the Board,  and the term of office of any  Director so
         elected  shall expire on the date fixed for the  expiration of the term
         of office of the Director to which such Director was so elected.

(d)      A majority of the number of  Directors  elected and serving at the time
         of any  meeting  shall  constitute  a  quorum  for the  transaction  of
         business.  The act of a majority of  Directors  present at a meeting at
         which a quorum is present shall be the act of the Board of Directors.
         Less than a quorum may adjourn any meeting.

2.4      Meetings of Directors

     An  annual  meeting  of the  Board  of  Directors  shall be held as soon as
practicable  after the adjournment of the annual meeting of shareholders at such
place as the Board may designate. Other meetings of the Board of Directors shall
be held at places within or without the State of Tennessee and at times fixed by
resolution  of the  Board,  or  upon  call of the  Chairman  of the  Board,  the
President  or any  two  (2) of the  Directors.  Meetings  may  also  be  held by
telephone connection of a quorum of the Directors.

     Action of the Board of  Directors  may be taken  without a meeting.  If all
Directors consent to taking such action without a meeting,  the affirmative vote
of the number of  Directors  that would be  necessary  to authorize or take such
action at a meeting is the act of the Board. The action must be evidenced by one
(1) or more  written  consents  describing  the  action  taken,  signed  by each
Director in one (1) or more  counterparts,  indicating  each signing  Director's
vote or abstention on the action,  and shall be included in the minutes or filed
with the corporate records reflecting the action taken.

2.5      Notice of Meeting

     The Secretary or officer  performing the Secretary's  duties shall give not
less than twenty-four (24) hours notice by letter, telegraph or telephone (or in
person) of all meetings of the Board of Directors, provided that notice need not
be given of the annual  meeting or of regular  meetings held at times and places
fixed by  resolution  of the  Board.  Meetings  may be held at any time  without
notice if all of the  Directors  are  present,  or if those not  present,  waive
notice in writing either before or after the meeting and such waiver is filed in
the minutes of  corporate  records of the  corporation.  Notice of an  adjourned
meeting  need  not be given if the time  and  place  to  which  the  meeting  is
adjourned are fixed at the meeting at which the adjournment is taken, and if the
period of adjournment  does not exceed one (1) month in any one (1) adjournment.
The notice of meetings of the Board need not state the purpose of the meeting. A
Director's  attendance  at or  participation  in a meeting  waives any  required
notice to him of the meeting unless the Director at the beginning of the meeting
(or  promptly  upon his arrival)  objects to holding the meeting or  transacting
business  at the meeting  and does not  thereafter  vote for or assent to action
taken at the meeting.

2.6      Compensation

     By resolution of the Board, Directors may be allowed a fee and expenses for
attendance at all meetings,  but nothing  herein shall  preclude  Directors from
serving the Corporation in other capacities and receiving  compensation for such
other services.


                                   ARTICLE III
                                   Committees

3.1 Executive Committee

     The Board of Directors,  by resolution  adopted by a majority of the number
of Directors fixed by these Bylaws, may elect an Executive Committee which shall
consist of not less than two Directors,  including the President. When the Board
of Directors is not in session,  the  Executive  Committee  shall have all power
vested in the Board of Directors by law, by the Articles of Incorporation, or by
these Bylaws,  provided that the Executive Committee shall not have power to (i)
approve  or  recommend  to  shareholders  action  that  the  Tennessee  Business
Corporation Act requires to be approved by shareholders;  (ii) fill vacancies on
the Board or on any of its committees; (iii) amend the Articles of Incorporation
pursuant to ss.  48-20-101 et seq. of the Tennessee Code Annotated;  (iv) adopt,
amend,  or  repeal  the  Bylaws;  (v)  approve a plan of  merger  not  requiring
shareholder approval; (vi) authorize or approve a distribution, except according
to a general  formula or method  prescribed by the Board of Directors;  or (vii)
authorize  or approve the  issuance or sale or contract  for sale of shares,  or
determine the designation and relative rights, preferences, and limitations of a
class or series of shares,  except that the Board of Directors  may  authorize a
committee,  or a senior  executive  officer of the  Corporation  to do so within
limits  specifically  prescribed  by  the  Board  of  Directors.  The  executive
Committee  shall report at the next  regular or special  meeting of the Board of
Directors  all action which the  Executive  Committee may have take on behalf of
the Board since the last regular or special meeting of the Board of Directors.

3.2      Finance Committee

     The Board of Directors,  by resolution  adopted by a majority of the number
of Directors  fixed by these Bylaws,  may elect a Finance  Committee which shall
consist of not less than two Directors. The Finance committee shall consider and
report to the Board  with  respect  to plans for  corporate  expansion,  capital
structure  and  long-range  financial  requirements.  The  Committee  shall also
consider and report to the Board with respect to such other matters  relating to
the financial affairs of the Corporation as may be requested by the Board or the
appropriate officers of the Corporation. The Committee shall report periodically
to the Board of Directors on all action which it may have taken.

3.3      Other Committees

     The Board of Directors,  by resolution  adopted by a majority of the number
of Directors fixed by these Bylaws, may establish such other standing or special
committees  of the Board as it may deem  advisable,  consisting of not less than
two Directors;  and the members, terms and authority of such committees shall be
as set forth in the resolutions establishing the same.

3.4      Meetings

     Regular and special meetings of any Committee  established pursuant to this
Article may be called and held subject to the same  requirements with respect to
time,  place and notice as are specified in these Bylaws for regular and special
meetings of the Board of Directors.

3.5      Quorum and Manner of Acting

     A  majority  of the  members  of any  Committee  serving at the time of any
meeting  thereof shall  constitute a quorum for the  transaction  of business at
such meeting.  The action of a majority of those members  present at a Committee
meeting at which a quorum is present shall constitute the act of the committee.

3.6      Term of Office

     Members of any Committee  shall be elected as above provided and shall hold
office  until their  successors  are elected by the Board of  Directors or until
such Committee is dissolved by the Board of Directors.

3.7      Resignation and Removal

     Any member of a Committee may resign at any time by giving  written  notice
of his intention to do so to the President or the Secretary of the  corporation,
or may be removed,  with or without cause, at any time by such vote of the Board
of Directors as would suffice for his election.

3.8  Vacancies

     Any vacancy occurring in a Committee  resulting from any cause whatever may
be filled by a majority of the number of Directors fixed by these Bylaws.


                                   ARTILCE IV
                                    Officers

4.1      Election of Officers; Terms

     The officers of the Corporation shall consist of a President, Treasurer and
a  Secretary.  Other  officers,  including a Chairman of the Board,  one or more
Vice-Presidents (whose seniority and titles, including Executive Vice-Presidents
and Senior  Vice-Presidents,  may be specified by the Board of  Directors),  and
assistant  and  subordinate  officers,  may from time to time be  elected by the
Board of Directors. All officers shall hold office until the next annual meeting
of the Board of Directors and until their successors are elected.  The President
shall be chosen from among the  Directors.  Any two  officers may be combined in
the same person as the Board of Directors may determine.

4.2      Removal of Officers; Vacancies

     Any officer of the  Corporation  may be removed  summarily  with or without
cause,  at any time, by the Board of  Directors.  Vacancies may be filled by the
Board of Directors.

4.3      Duties

     The officers of the corporation shall have such duties as generally pertain
to  their  offices,  respectively,  as well as such  powers  and  duties  as are
prescribed by law or are  hereinafter  provided or as from time to time shall be
conferred  by the Board of  Directors.  The Board of  Directors  may require any
officer  to give such bond for the  faithful  performance  of his  duties as the
Board may see fit.

4.4      Duties of the Chairman of the Board

     The  Chairman of the Board shall be a Director,  and,  except as  otherwise
provided in these Bylaws or in the resolutions establishing such committees,  he
shall be ex officio a member of all Committees of the Board.  The Chairman shall
preside  at  all  corporate  meetings  and  may  executive  in the  name  of the
Corporation share  certificates,  deeds,  mortgages,  bonds,  contracts or other
instruments except in cases where the signing and the execution thereof shall be
expressly  delegated  by the Board of Directors or by these Bylaws to some other
officer or agent of the  Corporation or shall be required by law otherwise to be
signed or executed.  In addition,  he shall  perform all duties  incident to the
office of the  Chairman of the Board and such other  duties as from time to time
may be assigned to him by the Board of Directors.

4.5      Duties of the President

     The President may be the chief  executive  officer of the  Corporation  and
shall be primarily  responsible for the  implementation of policies of the Board
of Directors.  He shall have authority over the general management and direction
of the business and operations of the  Corporation  and its  divisions,  if any,
subject only to the ultimate authority of the Board of Directors.  He shall be a
Director,  and,  except  as  otherwise  provided  in  these  Bylaws  or  in  the
resolutions establishing such committees, he shall be ex officio a member of all
Committees of the Board. In the absence of the Chairman and the Vice-Chairman of
the Board,  or if there are no such officers the President  shall preside at all
corporate meetings. He may sign and execute in the name of the Corporation share
certificates,  deeds, mortgages, bonds, contracts or other instruments except in
cases where the signing and the execution  thereof shall be expressly  delegated
by the Board of Directors  or by these Bylaws to some other  officer or agent of
the  Corporation or shall be required by law otherwise to be signed or executed.
In addition, he shall perform all duties incident to the office of the President
and such other  duties as from time to time may be  assigned to him by the Board
of Directors.

4.6      Duties of the Vice-Presidents

     Each Vice-President,  if any, shall have such powers and duties as may from
time to time be assigned to him by the President or the Board of Directors.  Any
Vice-President  may  sign and  execute  in the  name of the  Corporation  deeds,
mortgages,  bonds,  contracts or other  instruments  authorized  by the Board of
Directors, except where the signing and the execution of such documents shall be
expressly  delegated by the Board of  Directors  or the  President to some other
officer or agent of the  Corporation or shall be required by law or otherwise to
be signed or executed.

4.7      Duties of the Treasurer

     The  Treasurer  shall  have  charge of and be  responsible  for all  funds,
securities, receipts and disbursements of the Corporation, and shall deposit all
monies and securities of the Corporation in such banks and depositories as shall
be  designated  by the  Board of  Directors.  He shall  be  responsible  (i) for
maintaining adequate financial accounts and records in accordance with generally
accepted accounting practices; (ii) for the preparation of appropriate operating
budgets and financial  statements;  (iii) for the  preparation and filing of all
tax returns required by law; and (iv) for the performance of all duties incident
to the office of  Treasurer  and such  other  duties as from time to time may be
assigned  to him  by the  Board  of  Directors,  the  Finance  Committee  or the
President.  The  Treasurer  may sign and execute in the name of the  Corporation
share certificates,  deeds,  mortgages,  bonds,  contracts or other instruments,
except in cases where the signing and the  execution  thereof shall be expressly
delegated by the Board of Directors or by these Bylaws to some other  officer or
agent of the  Corporation  or shall be required by law or otherwise to be signed
or executed.

4.8      Duties of the Secretary

     The  Secretary  shall  act as  secretary  of all  meetings  of the Board of
Directors and shareholders of the Corporation. When requested, he shall also act
as secretary of the meetings of the  committees of the Board.  He shall keep and
preserve the minutes of all such meetings in permanent  books. He shall see that
all notices  required to be given by the  Corporation are duly given and served;
shall have  custody of the seal of the  Corporation  and shall affix the seal or
cause it to be affixed to all share  certificates  of the Corporation and to all
documents  the  execution  of which  on  behalf  of the  Corporation  under  its
corporate  seal is duly  authorized in accordance  with law or the provisions of
these  Bylaws;  shall have  custody of all deeds,  leases,  contracts  and other
important  corporate  documents;  shall have  charge of the books,  records  and
papers of the  Corporation  relating to its  organization  and  management  as a
Corporation; shall see that all reports, statements and other documents required
by law (except tax returns) are properly filed; and shall in general perform all
the duties  incident to the office of  Secretary  and such other  duties as from
time to time may be assigned to him by the Board of Directors or the President.

4.9      Compensation

     The Board of Directors shall have authority to fix the  compensation of all
officers of the Corporation.


                                    ARTICLE V
                                  Capital Stock

5.1      Certificates

      The shares of  capital  stock of the  Corporation  shall be  evidenced  by
certificates  in forms  prescribed by the Board of Directors and executed in any
manner  permitted by law and stating  thereon the  information  required by law.
Transfer  agents  and/or  registrars  for one or more  classes  of shares of the
Corporation  may be appointed  by the Board of Directors  and may be required to
countersign  certificates  representing  shares of such class or classes. If any
officer  whose  signature or facsimile  thereof  shall have been used on a share
certificate  shall for any reason cease to be an officer of the  Corporation and
such  certificate  shall not then have been  delivered by the  Corporation,  the
Board of Directors may  nevertheless  adopt such  certificate and it may then be
issued and  delivered  as though  such person had not ceased to be an officer of
the Corporation.

5.2      Lost, Destroyed and Mutilated Certificates

      Holders  of the shares of the  Corporation  shall  immediately  notify the
Corporation of any loss,  destruction or mutilation of the certificate therefor,
and  the  Board  of  Directors  may in its  discretion  cause  one or  more  new
certificates for the same number of shares in the aggregate to be issued to such
shareholder upon the surrender of the mutilated certificate or upon satisfactory
proof of such loss or  destruction,  and the  deposit of a bond in such form and
amount and with such surety as the Board of Directors may require.

5.3      Transfer of Shares

      The shares of the Corporation  shall be transferable or assignable only on
the books of the Corporation by the holder in person or by attorney on surrender
of  the  certificate  for  such  shares  duly  endorsed  and,  if  sought  to be
transferred by attorney,  accompanied by a written power of attorney to have the
same  transferred  on  the  books  of  the  Corporation.  The  Corporation  will
recognize, however, the exclusive right of the person registered on its books as
the owner of shares to receive dividends and to vote as such owner.

5.4      Fixing Record Date

      For the purpose of  determining  shareholders  entitled to notice of or to
vote at any meeting of shareholders or any adjournment  thereof,  or entitled to
receive  payment  of any  dividend,  or in  order  to  make a  determination  of
shareholders  for any other proper  purpose,  the Board of Directors  may fix in
advance a date as the record date for any such  determination  of  shareholders,
such  date in any case to be not more  than  seventy  days  prior to the date on
which the particular action, requiring such determination of shareholders, is to
be taken.  If no  record  date is fixed for the  determination  of  shareholders
entitled to notice of or to vote at a meeting of  shareholders,  or shareholders
entitled  to receive  payment of a  dividend,  the date on which  notices of the
meeting are mailed or the date on which the resolution of the Board of Directors
declaring such dividend is adopted, as the case may be, shall be the record date
for such  determination  of  shareholders.  When a determination of shareholders
entitled  to vote at any  meeting of  shareholders  has been made as provided in
this section,  such determination  shall apply to any adjournment thereof unless
the Board of Directors fixes a new record date, which it shall do if the meeting
is  adjourned to a date more than 120 days after the date fixed for the original
meeting.



<PAGE>


                                   ARTICLE VI
                            Miscellaneous Provisions

6.1      Seal

      The Board of Directors will choose whether to have a seal.

6.2      Fiscal Year

      The  fiscal  year of the  Corporation  shall  end on such  date and  shall
consist of such accounting periods as may be fixed by the Board of Directors.

6.3      Checks, Notes and Drafts

      Checks,  notes,  drafts and other orders for the payment of money shall be
signed  by such  persons  as the  Board  of  Directors  from  time  to time  may
authorize. When the Board of Directors so authorizes,  however, the signature of
any such person may be a facsimile.

6.4      Amendment of Bylaws

      Unless  proscribed by the Articles of  Incorporation,  these Bylaws may be
amended or altered at any meeting of the Board of Directors by affirmative  vote
of a majority of the number of Directors fixed by these Bylaws. The shareholders
entitled to vote in respect of the election of  Directors,  however,  shall have
the power to  rescind,  amend,  alter or repeal any  Bylaws and to enact  Bylaws
which, if expressly so provided, may not be amended,  altered or repealed by the
Board of Directors.

6.5      Voting of Shares Held

      Unless  otherwise  provided by  resolution of the Board of Directors or of
the Executive Committee,  if any, the President may from time to time appoint an
attorney or attorneys or agent or agents of the Corporation,  in the name and on
behalf  of the  Corporation,  to cast  the vote  which  the  Corporation  may be
entitled to cast as a shareholder or otherwise in any other corporation,  any of
whose securities may be held by the  Corporation,  at meetings of the holders of
the  shares or other  securities  of such  other  corporation,  or to consent in
writing to any action by any such other  corporation;  and the  President  shall
instruct  the person or persons so appointed as the manner of casting such votes
or giving such  consent and may execute or cause to be executed on behalf of the
Corporation,  and under its corporate seal or otherwise,  such written  proxies,
consents  waivers  or other  instruments  as may be  necessary  or proper in the
premises.  In lieu of such  appointment  the  President  may himself  attend any
meetings  of the  holders  of  shares  or other  securities  of any  such  other
corporation  and there vote or exercise any or all power of the  Corporation  as
the holder of such shares or other securities of such other corporation.

6.6      Indemnification and Directors' and Officers' Liability Insurance

      All directors,  officers, employees and agents of the Corporation shall be
entitled to  indemnification  by the  Corporation or its insurer for liabilities
and  reasonable  expenses  incurred by such person in the defense of any demand,
suit,  judgement,  court order,  or other  proceeding to which such person was a
party  because  such  person was a director,  officer,  employee or agent of the
Corporation,  or who at  the  Corporation's  request,  is or  was  serving  as a
director,  officer, partner, trustee, employee, or agent of another corporation,
partnership,  joint venture,  trust  employee,  joint venture,  trust,  employee
benefit  plan or other  enterprise,  all to the extent such  indemnification  is
permitted under  Tennessee Code Annotated ss.  48-18-501 et seq. The Corporation
may purchase and maintain insurance on behalf of an individual who is or who was
a director,  officer,  employee  or agent of the  Corporation,  or who,  while a
director, officer employee or agent of the Corporation, is or was serving at the
request of the Corporation as a director, officer, partner, trustee, employee or
agent of  another  corporation,  partnership,  joint  venture,  trust,  employee
benefit plan or other enterprise, against liability asserted against or incurred
by him in that  capacity  or  arising  from his status as a  director,  officer,
employee or agent whether or not the  Corporation  would have power to indemnify
him against the same liability under the Tennessee Code Annotated ss.  48-18-502
or ss.48-18-503.


                                   ARTICLE VII
                        Affiliated and Other Transactions

7.1      Independent Directors

       The Board of  Directors  shall at all times have at least two (2) members
who are  Independent  Directors.  An  "Independent  Director" is a member of the
Board of  Directors  who (i) is not an officer or employee of the  company,  its
subsidiaries,  or their  Affiliates  or  Associates,  and has not  been  such an
officer or  employee  within the last two years,  (ii) is not a Promoter  of the
Company,  (iii) does not legally or  beneficially  own,  directly or indirectly,
five percent or more of any class of the Company's equity  securities,  and (iv)
is not an Affiliate or Associate of any of the preceding persons. An "Affiliate"
is a person who, directly or indirectly, controls, is controlled by, or is under
common control with the person  specified.  An "Associate" is used to indicate a
relationship  with  another  person,  and  includes  (i)  corporations  or legal
entities,  other than the  Company,  of which a person is an officer,  director,
partner,  or a direct or indirect,  legal or beneficial owner of five percent or
more of any class of equity securities, (ii) trusts or estates in which a person
has a  substantial  beneficial  interest  or serves as  trustee  or in a similar
capacity, or (iii) a person's spouse and relatives, by blood or marriage, if the
person is a Promoter of the  Company,  its  subsidiaries,  other  Affiliates.  A
"Promoter" is a person who (i) alone or together with other persons, directly or
indirectly,  took the  initiative  in  founding  or  organizing  the  Company or
controls the Company, or (ii) directly or indirectly,  receives as consideration
for services and/or property rendered,  five percent or more of any class of the
company's  equity  securities or five percent more of the proceeds from the sale
of my class of the Company's equity securities.

7.2      Transactions with Affiliates

       All material  transactions  with  Affiliates or Promoters of the Company,
and all loans by the Company to any of its Affiliates or Promoters,  shall be on
terms which are as favorable to the Company as those  generally  available  form
unaffiliated  third  parties  and each such  transaction  must be  ratified by a
majority of the Company's  Independent  Directors who do not have an interest in
the transaction and who had access, at the company's  expense,  to the Company's
or independent  legal counsel.  No such  transaction  shall be entered into when
there are less than two disinterest Independent Directors. These provisions with
regard to loans shall not be applicable  to advances to officers,  directors and
employees  for  travel,   business  expense,   and  similar  ordinary  operation
expenditures.  Loans made to officers,  directors and employees for the purchase
of the  Company's  securities,  or for  relocation  of officers,  directors  and
employees,  shall be  permissible  if approved  by a majority  of the  Company's
Independent Directors who do not have an interest in the transaction and who had
access, at the Company's expense, to the Company's or independent legal counsel.

7.3      Issuance of Preferred Stock

       The Company shall not issue shares of Preferred Stock,  without a vote of
the holders of its Common  Stock,  unless:  (i) the Company  does not issue such
shares or Preferred  Stock to Promoters or Affiliates  of the Company  except on
the same terms as such shares are offered to all other existing  shareholders or
to new shareholders,  or (ii) the issuance of the Preferred Stock is approved by
a majority of the company's Independent Directors who do not have an interest in
the transaction and who had access, at the Company's  expense,  to the Company's
or independent legal counsel.

7.4      Issuance of Options and Warrants

       The  Company  shall not  issue any  options  or  warrants,  which are not
qualified  under the provisions of Section 422 of the Internal  Revenue Code, to
any person for the purchase of Common  Stock unless the exercise  price is equal
to or greater than 85% of the fair market value of the  underlying  Common Stock
as determined by the Board of Directors on the date of the grant of such options
and warrants.  The Board of Directors may employee an  independent  appraiser to
determine the fair market value, if deemed advisable by the Board.



     The Amended and Restated  Bylaws was duly adopted by the Board of Directors
of the Corporation on July 21, 1999.

     These Amended and Restated  Bylaws shall be effective  upon filing with the
Office of the Secretary of State of the State of Tennessee.

     This the 11th day of August, 1999.



                                                     SHOP AT HOME, INC.





                                         By:   /s/      Kent E. Lillie
                                             Kent E. Lillie
                                             President & Chief Executive Officer



ATTEST:




    /s/   George J. Phillips
George J. Phillips
Secretary


         THIS AGREEMENT is made and entered into as of the  _____________ by and
between SHOP AT HOME, INC., a Tennessee corporation (herein the "Network"),  and
___________ (herein "Employee");
                                                W I T N E S S E T H:

         WHEREAS,  the  Network  engages  in the  business  of  retail  sales of
merchandise by sales presentations  broadcast directly to potential customers by
cable and satellite television and Internet  transmissions commonly known as the
"shop at home business";

         WHEREAS,  Network employs Employee as _________ and wishes to provide a
mechanism to reward Employee for his or her continued service; and

         WHEREAS,  the Network has adopted the Shop  At  Home,  Inc.  1999 Stock
Option  Plan  (herein the  "Plan"), which governs and controls the terms of this
Agreement.

         NOW, THEREFORE, for and in consideration of the promises and the mutual
covenants  and  agreements   contained  herein,  and  other  good  and  valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereby agree as follows:

1.                Definitions.  For purposes of this  Agreement,  the  following
                  terms shall have the  meanings  specified  below.  Capitalized
                  terms in this  Agreement  have the  meaning  ascribed  to such
                  terms in the Plan unless otherwise defined herein.

1.1               "Beneficial Owner" shall have the meaning attributed to that
                  term under Rule 13d-3 Of the  Securities Exchange Act of 1934,
                  as amended.

1.2               "Change of Control" means:  (a) the sale,  lease,  exchange or
                  other transfer of all or substantially  all of the  assets  of
                  the Network (in one  transaction or in  a  series  of  related
                  transactions)  to a person  that  is  not  controlled  by  the
                  Network,  (b) the approval by  the  Network's  shareholders of
                  any plan or proposal for the liquidation or dissolution of the
                  Network, or (c) a change in control of the Network of a nature
                  that would be required to be  reported  (assuming  such  event
                  has not been  "previously  reported") in response to Item 1(a)
                  of the Current  Report on  Form  8-K,  as  in  effect  on  the
                  effective  date of the Plan,  pursuant to  Section 13 or 15(d)
                  of the Securities  Exchange Act of 1934,  whether or  not  the
                  Network  is  then   subject  to  such  reporting  requirement;
                  provided,  however, that, without limitation, such a change in
                  control shall be deemed to have occurred  at such time  as (i)
                  any  Person  becomes  after the date this Plan is  approved or
                  ratified by the Network's  shareholders the "beneficial owner"
                  (as defined in Rule 13d-3 under the  Securities  Exchange  Act
                  of 1934),  directly or  indirectly,  of  30% or  more  of  the
                  combined voting power of the Network's outstanding  securities
                  ordinarily  having the right to vote at elections of Directors
                  unless the Board shall have expressly approved the transaction
                  or  acquisition  that resulted in  such  Person  becoming  the
                  beneficial owner of such voting power, or (ii) individuals who
                  constitute the Board of Directors of the Network  on  the date
                  this   Plan  is   approved   or  ratified  by   the  Network's
                  shareholders  cease for any reason to  constitute  at  least a
                  majority  thereof,   provided   that  any  person  becoming  a
                  Director subsequent to such date whose election, or nomination
                  for election by the Network's  shareholders,  was approved  by
                  a vote of at least a majority of the Directors  comprising  or
                  deemed  pursuant hereto to comprise the Board on the date this
                  Plan is  approved  or ratified by the  Network's  shareholders
                  (either by a  specific  vote  or  by  approval  of  the  proxy
                  statement  of the  Network in which such  person is named as a
                  nominee  for  Director)  shall be, for purposes of this clause
                  (ii)  considered  as though such person were a member  of  the
                  Board on the date this Plan is  approved  or  ratified  by the
                  Network's  shareholders;  or (iii) both  J.D.  Clinton  ceases
                  to be Chairman of the Board and Kent E. Lillie  ceases  to  be
                  the Network's Chief  Executive  Officer  or  Chairman  of  the
                  Board.

1.3              "Disability" means,  as  defined  by  and  to  be  construed in
                 accordance  with   Code   Section   22(e)(3),   any   medically
                 determinable physical or mental impairment that is  expected to
                 result  in  death  or that has lasted or  can  be  expected  to
                 last for a  continuous period  of  not  less  than  twelve (12)
                 months,  and that renders  Employee  unable  to  engage  in any
                 substantial   gainful  activity.   An  Employee  shall  not  be
                 considered to have a Disability unless Employee furnishes proof
                 of the existence thereof in such form and manner, and  at  such
                 time,  as the  Board of Directors or the Compensation Committee
                 of the Board may require.

1.4              "For Cause" shall mean any one of the following:

(a)                                 The Employee commits an act  of  dishonesty,
                                    embezzlement or fraud against  the  Network.
(b)                                 The  Employee  fails  to  use  his/her  best
                                    efforts  on  behalf  of  the   Network,   or
                                    conducts   himself/herself   in   a   manner
                                    substantially detrimental  to  the  Network.
(c)                                 Employee  is  convicted  of  a   misdemeanor
                                    involving dishonesty,  breach  or  trust  or
                                    moral   turpitude,  or  is  convicted  of  a
                                    felony.  (d) Employee engages in the illegal
                                    usage of any drug. (e) Any state or  federal
                                    regulatory  agency  or  court  of  competent
                                    jurisdiction issues an  order  requiring the
                                    Employee's  removal   from   any  duties  or
                                    responsibilities for the Network.

2.                    Stock Options. The Network hereby grants  to  Employee  an
                      option that is intended to  be  an  incentive stock option
                      pursuant to Code  Section 422 to purchase up
                      to _________  shares of the Network's Common Stock,
  $.0025 par value, at an exercise price of
              $_________ per share,  expiring the earlier of five (5) years from
              the date of vesting or ten (10) years from the date of grant. Such
              incentive  stock option is granted  pursuant to the Plan,  and the
              exercise  price of the option has been  determined by the Board of
              Directors  of the Network to be not less than one hundred  percent
              (100%)  of the fair  market  value of the  stock as of the date of
              this  Agreement.  Pursuant  to this  Section,  options to purchase
              ____________  shares  shall  vest  on ________,  with  options  to
              purchase  ____________  shares vesting  on _________ of  each year
              thereafter,  and  continuing  until all options  shall have vested
              pursuant to the schedule on the first page of this Agreement.

2.1                   Termination and Resignation. If the Employee resigns as an
                      employee  of  the  Network,   or  the  Network  terminates
                      Employee for any reason,  all options not yet vested shall
                      terminate  except as  provided  in Section  2.3.  Upon the
                      occurrence of such  termination or  resignation,  Employee
                      shall have  thirty (30) days to  exercise  any  previously
                      vested options.

2.2                   Disability  or Death.  Upon the  Employee's  Disability or
                      death any  options  that would vest within one (1) year of
                      such  disability  or death shall vest and may be exercised
                      by the  executor,  heir  or  legal  representative  of the
                      deceased  or by the  disabled  Employee  so  long  as such
                      options are exercised  within one (1) year of the death or
                      disability.  All other options that do not vest under this
                      section shall terminate.

2.3                   Change of  Control.  Notwithstanding  Section  2.1, in the
                      event the Employee is terminated for any reason other than
                      resignation  or For Cause within  twelve (12) months after
                      the  occurrence  of a Change of  Control,  all the options
                      that would have  vested  within one (1) year from the date
                      of  such  termination   shall  vest  and  the  rest  shall
                      terminate.  All options  vesting  under the  provisions of
                      this section will expire  unless  exercised  within ninety
                      (90) days  following the effective  date of the Employee's
                      termination.  If the Employee resigns or is terminated For
                      Cause, then all unvested options shall terminate.

3.                Exercise of Options.  To exercise  these options the  Employee
                  shall  complete Exhibit A to this Agreement and must submit it
                  with the  payment for the  Exercise  Price times the number of
                  shares being exercised. Upon confirmation that such shares are
                  exercisable,  that the payment presented is good and that such
                  exercise is in  compliance  with this  Agreement,  the Network
                  will direct its stock transfer agent to send the shares to the
                  Employee  or the  Employer's  stock  brokerage  account at the
                  Employee's direction. These can be sent as actual certificates
                  or they may be deposited  electronically.  The Employee agrees
                  that because the Network wants to avoid even the appearance of
                  any employee  trading the  Network's  stock based on "insider"
                  information or for other business  reasons,  that there may be
                  times  when the  Network  determines  that  there  should be a
                  "quiet period" during which  employees may not sell stock.  By
                  accepting this Agreement,  the Employee agrees not to sell any
                  shares during such quite periods.

4.                Governing Law and Venue. This Agreement is to be construed and
                  enforced in  accordance  with and  governed by the laws of the
                  State  of  Tennessee,  notwithstanding  any  conflicts  of law
                  doctrines of any  jurisdiction  to the contrary.  The Employee
                  waives any right to bring any action concerning this Agreement
                  in any court other than the courts  found in Davidson  County,
                  Tennessee.

5.                Reservation of Shares.  The Network shall at all times reserve
                  and keep  available a number of its  authorized  but  unissued
                  shares of its Common Stock  sufficient  to permit the exercise
                  in full of these Options granted under this Agreement.

6.                Restrictions on Sale of Stock.  The Options granted under this
                  Agreement are not transferable or assignable except by will or
                  by the applicable laws of descent and  distribution,  and only
                  he or she may exercise them during the Employee's lifetime. If
                  the  Employee is an executive  officer of the  Network,  or is
                  deemed to be an "affiliate" of the Network, within the meaning
                  ascribed  to that  term  under  Rule 144 of the  Securities  &
                  Exchange  Commission,  the  number of shares  such  person may
                  transfer  during any three  month  period  will be  restricted
                  under the  provisions  of Rule 144. If the  Employee is such a
                  person, each certificate evidencing any of the shares acquired
                  by Employee pursuant to the Option shall include a restrictive
                  legend consistent with such limitation on transfers.

                  The Options  granted  shall be  registered on the books of the
                  Network,  which shall be kept by it's  Corporate  Secretary at
                  its principal  office,  and shall be transferable only on said
                  books by the  registered  owner  hereof  in  person or by duly
                  authorized   attorney  upon  surrender  of  an  Exercise  Form
                  attached  hereto as Exhibit A properly  endorsed,  and only in
                  compliance with the provisions of the Plan and this Agreement.
                  The Network will record any exercises in its books  indicating
                  the number of shares  having been  exercised and the number of
                  shares left to be exercised.

7.              Capital Adjustments Affecting Stock, Mergers and Consolidations.
                  A. Capital  Adjustments.  In the event of a capital adjustment
                  in the Common Stock  resulting  from a stock  dividend,  stock
                  split, reorganization, merger, consolidation, or a combination
                  or  exchange of shares,  the number of shares of under  option
                  shall be  automatically  adjusted  to take into  account  such
                  capital adjustment.  The price of any share under option shall
                  be adjusted  so that there will be no change in the  aggregate
                  purchase price payable upon exercise of the option.

B.                         Mergers and  Consolidations. In the event the Networ
merges or  consolidates  with another  entity,  or all or a substantial
                           portion  of  the  Network's   assets  or  outstanding
                           capital  stock  are  acquired   (whether  by  merger,
                           purchase or  otherwise)  by a Successor,  the kind of
                           shares  that shall be subject to the Plan and to each
                           outstanding option shall,  automatically by virtue of
                           such  merger,   consolidation   or  acquisition,   be
                           converted into and replaced by shares of stock of the
                           Successor  having  rights  and  preferences  no  less
                           favorable  than the Common  Stock,  and the number of
                           shares  subject to the option and the purchase  price
                           per  share  upon  exercise  of the  option  shall  be
                           correspondingly  adjusted, so that, by virtue of such
                           merger,  consolidation or acquisition,  each Employee
                           shall have the right to  purchase  [i] that number of
                           shares  of stock of the  Successor  that have a value
                           equal,  as of the date of such merger,  conversion or
                           acquisition,  to the  value,  as of the  date of such
                           merger,  conversion or acquisition,  of the shares of
                           Common  Stock of the Network  theretofore  subject to
                           Employee's  option,  [ii] for a  purchase  price  per
                           share that,  when  multiplied by the number of shares
                           of  stock of the  Successor  subject  to the  option,
                           equal the aggregate  exercise price at which Employee
                           could have acquired all of the shares of Common Stock
                           of the Network theretofore optioned to Employee.

C.                         No Effect on  Network's  Rights.  The  granting of an
                           option  pursuant  to the Plan shall not affect in any
                           way  the  right  and  power  of the  Network  to make
                           adjustments,  reorganizations,  reclassifications, or
                           changes of its  capital or business  structure  or to
                           merge,  consolidate,  dissolve,  liquidate,  sell  or
                           transfer all or any part of its business or assets.

8.                Notification  of Sale. The Employee  agrees that if the shares
                  obtained  under this  Agreement  are sold within two (2) years
                  from  the  date  of  grant  and one  (1)  year of the  date of
                  exercise to give the  Network's  Corporate  Secretary,  at the
                  address  set out in Section  14 below,  the sale price and the
                  number of shares  sold,  within ten (10) days from the date of
                  sale on the form attached hereto as Exhibit B.

9.                Limitations of Damages.  Employee agrees that  notwithstanding
                  any  other  provision  of  this  Agreement  to  the  contrary,
                  Employee's  sole and exclusive  remedy for breach shall be for
                  the Network to deliver  any shares  that are vested,  properly
                  exercisable and are properly  exercised under the terms of the
                  Plan and this Agreement.  THE EMPLOYEE AGREES THAT THE NETWORK
                  SHALL NOT BE LIABLE FOR SUCH EMPLOYEE'S  CONSEQUENTIAL DAMAGES
                  BECAUSE  OF THE  NETWORK'S  BREACH OR  ALLEGED  BREACH OF THIS
                  AGREEMENT,  INCLUDING  SUCH PARTY'S  DAMAGES FOR LOST PROFITS,
                  EVEN IF THOUGH BOTH PARTIES  RECOGNIZE  SUCH BREACH WOULD COST
                  THE EMPLOYEE SUCH PROFITS AND CONSEQUENTIAL DAMAGES.

10.               Hold  Harmless.  Employee  covenants and agrees that he or she
                  will  indemnify and hold harmless the Network from any and all
                  losses, damages,  liabilities,  expenses or claims,  including
                  reasonable attorney fees, resulting from or arising out of any
                  nonfulfillment  by the Employee of any  material  provision of
                  this Agreement.

11.               Void If Breach.  The Network's  obligations  under this
 Agreement are contingent upon the Employee  abiding by all agreements,
                  including but not limited to any non-compete, confidentiality,
                  non-inducement,  non-appearance agreements,  with the Network.
                  Further the Employee  agrees that any material  breach of such
                  agreements  will cause the  Network  irreparable  harm that is
                  hard to measure  and the  Employee  therefore  agrees that for
                  such material breach,  Network shall be entitled,  in addition
                  to any other available remedies, to immediately terminate this
                  Agreement. Upon Employee's material breach of such agreements,
                  Employee agrees that the Network shall be immediately released
                  from  having to  perform  any of its  obligations  under  this
                  Agreement,  in  addition  to  whatever  other  relief that the
                  Network may be entitled  to under law or equity  arising  from
                  the Employee's breach of such agreements.

12.  Waiver of Jury  Trial.  Employee  waives  any right to a jury  trial in any
dispute concerning this Stock Option Agreement.

13.               Assignment.  The parties  acknowledge  that this Agreement has
                  been  entered  into due to,  among other  things,  the special
                  skills of Employee,  and agree that this  Agreement may not be
                  assigned or transferred by Employee. The options hereunder may
                  be  exercised  only  by the  Employee  during  the  Employee's
                  lifetime,  or by  Employee's  representative  in the  event of
                  death or disability to the extent the options were exercisable
                  on the date of death or  disability.  The  Network  may assign
                  this Agreement to its successors and assigns.

14.               Notices.   All   notices,    requests,   demands   and   other
                  communications  required or  permitted  hereunder  shall be in
                  writing  and shall be  deemed  to have been duly  given on the
                  date of receipt if delivered or mailed, first class, certified
                  mail,  postage  prepaid,  with a copy by facsimile,  if any is
                  provided,:

                           To Network:

                                    Shop At Home, Inc.
                                    P.O. Box 305249
                                    Nashville, Tennessee  37230-5249
                                    Attention:  Corporate Secretary
                                    Telephone Number:  (615) 263-8000
                                    Facsimile Number:   (615) 263-8911

                           To Employee:

                                    ______________________
                                    ______________________
                                    ______________________
                                    Telephone Number:
                                    Facsimile Number:

15. Amendments and Modifications. This Agreement may be amended or modified only
by a writing signed by both parties hereto.

16.               No Employment Agreement. The parties acknowledge that Employee
                  is an  "employee  at will," and that his or her  service as an
                  employee may be  terminated at any time by the Network for any
                  or no reason  without  penalty.  This Agreement is not, and is
                  not intended by the parties to be, nor is it an agreement  for
                  the continued employment of the Employee by the Network.

17.               Employee  Responsible  for Taxes.  The Employee is responsible
                  for paying any taxes (both Federal and State) on any gain from
                  the sale of stock obtained from the exercise of stock options.
                  Employee should consult with his or her tax advisor concerning
                  any questions about the tax liability arising from the sale of
                  stock  obtained  through  the  exercise  of stock  options  to
                  determine,  among other things,  whether the Employee needs to
                  pay quarterly estimated taxes on any gain.

18.               No Rights as  Stockholder.  This Agreement does not confer any
                  rights of a stockholder  on the Employee,  except as to shares
                  of common stock that are actually delivered to the Employee.

19.               Execution in  Counterparts.  This Agreement may be executed in
                  two or more  counterparts,  each of which  shall be  deemed an
                  original,  and all of which shall  constitute one and the same
                  instrument.

20.               Headings.  The  headings  set  out in this  Agreement  are for
                  convenience  of  reference  and  shall not be deemed a part of
                  this   Agreement   and  shall  not  affect   the   meaning  or
                  construction of any of the provisions hereof.

         IN WITNESS WHEREOF, the parties have executed this Agreement on the day
and year first above written.

                                                     SHOP AT HOME, INC.



                                                     By:
                                                     Title:
                                                     EMPLOYEE:




<TABLE> <S> <C>


<ARTICLE>                     5

<CIK>                         0000810029
<NAME>                        Shop at Home, Inc.
<MULTIPLIER>                                   1000
<CURRENCY>                                    US Dollars

<S>                             <C>
<PERIOD-TYPE>                  Year
<FISCAL-YEAR-END>                              JUN-30-1999
<PERIOD-START>                                 JUL-1-1998
<PERIOD-END>                                   JUN-30-1999
<EXCHANGE-RATE>                                1
<CASH>                                         12,499
<SECURITIES>                                   0
<RECEIVABLES>                                  9,512
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<INVENTORY>                                    7,234
<CURRENT-ASSETS>                               30,718
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<DEPRECIATION>                                 3,191
<TOTAL-ASSETS>                                 170,697
<CURRENT-LIABILITIES>                          48,364
<BONDS>                                        75,893
                          834
                                    0
<COMMON>                                       61
<OTHER-SE>                                     45,236
<TOTAL-LIABILITY-AND-EQUITY>                   170,697
<SALES>                                        151,966
<TOTAL-REVENUES>                               152,609
<CGS>                                          91,816
<TOTAL-COSTS>                                  57,416
<OTHER-EXPENSES>                               0
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<INTEREST-EXPENSE>                             8,964
<INCOME-PRETAX>                                (5,652)
<INCOME-TAX>                                   (2,348)
<INCOME-CONTINUING>                            (3,304)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (3,304)
<EPS-BASIC>                                  (0.14)
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