SHOP AT HOME INC /TN/
10-Q, 2000-02-02
CATALOG & MAIL-ORDER HOUSES
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<PAGE>



                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549


                                    FORM 10-Q

              Quarterly Report Pursuant to Section 13 or 15 (d) of
                       the Securities Exchange Act of 1934


                  For the Quarter Ended        Commission File Number
                    December 31, 1999                 0-25596


                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)


                   TENNESSEE                           62-1282758
       (State or other jurisdiction of                (IRS Employer
        incorporation or organization)              Identification No.)


                           5388 Hickory Hollow Parkway
                                P. O. Box 305249
                         Nashville, Tennessee 37230-5249
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (615) 263-8000


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock as of the latest practicable date.

Common Stock $.0025 par value                              30,446,313
         (Title of class)                            (Shares outstanding at
                                                        January 14, 2000)
<PAGE>

                       SHOP AT HOME, INC. AND SUBSIDIARIES
                                      Index
              Three and Six Months Ended December 31, 1999 and 1998
- --------------------------------------------------------------------------





Part     I        FINANCIAL INFORMATION


         Item 1 - Financial Statements

         Condensed Consolidated Balance Sheets                           3

         Condensed Consolidated Statements of Operations                 4

         Condensed Consolidated Statements of  Cash Flows                5-6

         Notes to Condensed Consolidated Financial Statements            7-9


         Item 2 -  Management's Discussion and Analysis of
                   Financial Condition and Results of Operations         10-16

         Item 3 -  Quantitative and Qualitative Disclosure About
                   Market Risk                                           16

Part     II       OTHER INFORMATION

         Item 1 - Legal Proceedings                                      17

         Item 2 - Changes in Securities                                  17

         Item 3 - Defaults upon Senior Securities                        17

         Item 4 - Submission of Matters to a Vote of Security Holders    17

         Item 6 - Exhibits and Reports on Form 8-K                       17

                  Exhibit 27         Financial Data Schedule (For SEC use only)





<PAGE>
<TABLE>



                       SHOP AT HOME, INC. AND SUBSIDIARIES
                      Condensed Consolidated Balance Sheets
                             (Thousands of Dollars)

- ------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                               December 31,                     June 30,
                                                                                   1999                           1999
                                                                           ---------------------           -------------------
                                                                               (Unaudited)

<S>                                                                        <C>                             <C>

Cash and cash equivalents                                                               $13,911                        $7,066
Investment in marketable securities available-for-sale (cost
     approximated at $4,997 at December 31, 1999)                                         4,997                             -
Accounts receivable - net                                                                15,401                         8,969
Inventories - net                                                                        12,931                         7,234
Prepaid expenses                                                                          1,003                           919
Deferred tax assets                                                                       1,624                         1,097
                                                                           ---------------------           -------------------
     Total current assets                                                                49,867                        25,285

Related party - note receivable, net of discounts of $80 and
   $96, December 31, 1999 and June 30, 1999, respectively                                   708                           690
Property & equipment - net                                                               47,911                        35,403
Restricted cash                                                                           4,935                         5,433
FCC  and NFL Licenses - net                                                              96,181                        97,020
Goodwill, net                                                                             2,347                         2,367
Other assets                                                                              3,993                         4,499
                                                                           ---------------------           -------------------
     Total assets                                                                      $205,942                      $170,697
                                                                           =====================           ===================

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable and accrued expenses                                                   $29,567                       $27,955
Current portion - capital leases and long term debt                                         800                        20,298
Deferred revenue                                                                            243                           111
                                                                           ---------------------           -------------------
     Total current liabilities                                                           30,610                        48,364

Long-term debt                                                                           86,765                        75,893
Deferred income taxes                                                                         -                           309
Redeemable preferred stock:
   Redeemable at $10 per share,
   $10 par value, 1,000,000 shares authorized;
   113,338 and 82,038 shares issued and outstanding at
   December 31, 1999 and June 30, 1999, respectively                                      1,147                           834

Stockholders' equity:
Common stock - $.0025 par value,
  100,000,000 shares authorized; 30,398,437 and
  24,557,822 shares issued at December 31, 1999
  and June 30, 1999, respectively                                                            76                            61
Additional paid in capital                                                               96,541                        53,317
Accumulated deficit                                                                     (9,197)                       (8,081)
                                                                           ---------------------           -------------------
     Total liabilities and stockholders' equity                                        $205,942                      $170,697
                                                                           =====================           ===================
</TABLE>

          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.
<PAGE>
<TABLE>

                       SHOP AT HOME, INC. AND SUBSIDIARIES
                 Condensed Consolidated Statements of Operations
                             (Thousands of Dollars)

- ----------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                        Three Months Ended                      Six Months Ended
                                                           December 31,                           December 31,
                                                ------------------------------------  --------------------------------------
                                                     1999                1998               1999                 1998
                                                ----------------    ----------------  ------------------   -----------------
                                                  (Unaudited)         (Unaudited)        (Unaudited)         (Unaudited)
<S>                                             <C>                 <C>               <C>                  <C>

Net revenues                                            $54,081             $39,600             $99,363             $73,483
Operating expenses:
     Cost of goods sold (excluding items
        listed below)                                    33,866              23,082              62,315              43,003
     Salaries and wages                                   3,095               2,814               5,790               5,445
     Transponder and cable charges                        8,604               6,729              16,497              12,610
     Other general operating and
        Administrative expenses                           5,166               3,969               9,338               6,785
     Depreciation and amortization                        1,775               1,249               3,187               2,282
     Non-recurring move-related expenses                      -                 422                   -                 676
                                                ----------------    ----------------  ------------------   -----------------
          Total operating expenses                       52,506              38,265              97,127              70,801
                                                ----------------    ----------------  ------------------   -----------------

Income from operations                                    1,575               1,335               2,236               2,682

Interest income                                             196                 140                 500                 413
Interest expense                                        (2,267)             (2,196)             (4,547)             (4,200)
Other income                                                  -                   -                  30                   -
                                                ----------------    ----------------  ------------------   -----------------
Loss before income taxes                                  (496)               (721)             (1,781)             (1,105)

Income tax benefit                                        (182)               (279)               (677)               (425)
                                                ----------------    ----------------  ------------------   -----------------

          Net loss                                       $(314)              $(442)            $(1,104)              $(680)
                                                ================    ================  ==================   =================

Basic loss per share                                    $(0.01)             $(0.02)             $(0.04)             $(0.03)
                                                ================    ================  ==================   =================

Diluted loss per share                                  $(0.01)             $(0.02)             $(0.04)             $(0.03)
                                                ================    ================  ==================   =================
</TABLE>












          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.

<PAGE>
<TABLE>

                       SHOP AT HOME, INC. AND SUBSIDIARIES
                 Condensed Consolidated Statements of Cash Flows
                   Six Months Ended December 31, 1999 and 1998
                             (Thousands of Dollars)
<CAPTION>
                                                                                      1999                        1998
                                                                                  (Unaudited)                 (Unaudited)
                                                                               -------------------         -------------------
<S>                                                                            <C>                         <C>
CASH FLOW FROM OPERATING ACTIVITIES:

   Net loss                                                                              $(1,104)                      $(680)
   Non-cash expenses/(income) included in net loss:
     Depreciation and amortization                                                          3,187                       2,282
     Deferred tax benefit                                                                   (677)                         590
     Deferred interest                                                                       (14)                        (16)
     Provision for bad debt                                                                   315                           -
     Provision for inventory obsolescence                                                     290                          52
     Changes in current and non-current items:
     Accounts receivable                                                                  (6,748)                     (4,475)
     Inventories                                                                          (5,987)                     (1,256)
     Prepaid expenses and other assets                                                       (91)                     (1,373)
     Accounts payable and accrued expenses                                                  1,756                       2,970
     Deferred revenue                                                                         133                       (179)
                                                                               -------------------         -------------------
       Net cash used by operations                                                        (8,772)                     (2,085)
                                                                               ===================         ===================

CASH FLOWS FROM INVESTING ACTIVITIES:

     Purchase of equipment                                                               (12,422)                     (7,513)
     Investment in marketable securities                                                  (4,997)                           -
     Deposits                                                                               (135)                           -
     Licenses                                                                               (567)                           -
     Net change in restricted cash                                                            498                           -
     Other assets                                                                            (22)                           -
                                                                               -------------------         -------------------
       Net cash used in investing activities                                             (17,645)                     (7,513)
                                                                               ===================         ===================

CASH FLOWS FROM FINANCING ACTIVITIES:

     Proceeds from debt                                                                    10,000                           -
     Proceeds from stock offering                                                          44,293                           -
     Exercise of stock options and warrants                                                   162                         227
     Payment of stock issuance costs                                                        (757)                           -
     Debt acquisition costs                                                                 (222)                           -
     Purchase and retirement of common stock                                                    -                       (203)
     Repayments of debt and capitalized leases                                           (20,214)                       (415)
                                                                               -------------------         -------------------
        Net cash provided (used) by financing activities                                   33,262                       (391)
                                                                               ===================         ===================

NET INCREASE/(DECREASE) IN CASH                                                             6,845                    (10,127)

     Cash beginning of period                                                               7,066                      21,224
                                                                               -------------------         -------------------
     Cash end of period                                                                   $13,911                     $11,097
                                                                               ===================         ===================
</TABLE>


          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.


<PAGE>
<TABLE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
           Condensed Consolidated Statements of Cash Flows (Continued)
                   Six Months Ended December 31, 1999 and 1998
                             (Thousands of Dollars)

- --------------------------------------------------------------------------------------------------------------------------------
<CAPTION>

                                                                            1999                                1998
                                                                  --------------------------          --------------------------
                                                                         (Unaudited)                         (Unaudited)
<S>                                                               <C>                                 <C>

SCHEDULE OF NONCASH FINANCING ACTIVITIES

Stock issued for loan guarantee                                               $           -                       $          40
                                                                  ==========================          ==========================



Reversal of conversion of preferred stock into shares of
     common stock                                                             $         318                       $           -
                                                                  ==========================          ==========================


Income tax benefit from exercise of stock options                             $         159                       $           -
                                                                  ==========================          ==========================


Property and equipment acquired through capital leases                        $       1,588                       $           -
                                                                  ==========================          ==========================


</TABLE>


























          The accompanying notes are an integral part of the unaudited
                  condensed consolidated financial statements.


<PAGE>


                       SHOP AT HOME, INC. AND SUBSIDIARIES
              Notes to Condensed Consolidated Financial Statements
                          December 31, 1999 (Unaudited)

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

All dollar values have been expressed in thousands (000s) unless otherwise noted
except  for per  share  data.  The  financial  information  included  herein  is
unaudited for the quarter and six months ended December 31, 1999; however,  such
information  reflects  all  adjustments  (consisting  only of  normal  recurring
adjustments)  which are, in the  opinion of the  Company,  necessary  for a fair
presentation  of financial  condition  and results of  operations of the interim
periods. The condensed consolidated balance sheet data for the fiscal year ended
June 30,  1999 was  derived  from  audited  financial  statements,  but does not
include all disclosures required by generally accepted accounting principles.

The accounting  policies  followed by the Company are set forth in the Company's
financial statements in its Annual Report on Form 10-K for the fiscal year ended
June 30, 1999.

Certain  amounts  in  the  prior  periods'  condensed   consolidated   financial
statements have been  reclassified  for  comparative  purposes to conform to the
current year presentation.

NOTE 2 -- INVENTORY

        The  components  of inventory at December 31, 1999 and June 30, 1999 are
as follows:
<TABLE>
<CAPTION>

                                                                     December 31,              June 30,
                                                                         1999                    1999
                                                                         ----                    ----
<S>                                                              <C>                      <C>

           Work in progress (Collector's Edge)                                $   536               $    795
           Products purchased for resale                                       10,363                  5,570
           Finished goods (Collector's Edge)                                    2,626                  1,173
                                                                  --------------------     ------------------
                                                                               13,525                  7,538
           Valuation allowance                                                  (594)                  (304)
                                                                  ====================     ==================
                Total                                                       $  12,931               $  7,234
                                                                  ====================     ==================
</TABLE>

NOTE 3 - REVOLVING CREDIT AGREEMENT

On December 15, 1999,  the Company  obtained a $20.0 million  revolving  line of
credit from a commercial  bank,  of which $10.0  million was  outstanding  as of
December  31, 1999.  The line is secured by a first lien on certain  station and
corporate assets  in  accordance  with  an  intercreditor   agreement  with  the
indenture  trustee  on behalf of the holders of  the  Company's $75.0 million 11
Senior Secured Notes Due  2005. The  line  matures  on  December  15,  2002  and
requires  that  interest be paid at least  quarterly at a variable  rate (9.865%
at December 31, 1999) based on LIBOR  or  prime.  The  line  contains  covenants
restricting,  among other things, the sale of assets, mergers and  acquisitions,
investments  and  capital expenditures. In  addition,  the  Company's  financial
operating results and cash on hand must exceed certain minimum levels.

NOTE 4 - NET EARNINGS/(LOSS) PER SHARE

Basic loss per share is computed by dividing  net loss by the  weighted  average
number of shares of common stock outstanding. Diluted loss per share is computed
by  dividing  the net loss by the  weighted  average  number of shares of common
stock and assumed conversions of dilutive securities and potential common shares
outstanding during the respective  periods.  Dilutive securities are represented
by  options,  warrants  and  convertible  preferred  stock  outstanding  and are
included in the computation only for periods in which net income is generated.

The following table sets forth for the periods  indicated the calculation of net
loss per share:
<TABLE>
<CAPTION>

                                                               Three Months Ended               Six Months Ended
                                                                  December 31,                     December 31,
                                                             1999             1998             1999            1998
                                                        ---------------- ---------------- --------------- ----------------
<S>                                                     <C>              <C>              <C>             <C>
Numerator:
     Net loss                                                  $  (314)         $  (442)      $  (1,104)         $  (680)
     Preferred stock dividends                                      (3)              (3)             (6)             (13)
                                                        ---------------- ---------------- --------------- ----------------
     Numerator for basic loss per share
         Available to common stockholders                         (317)            (445)         (1,110)            (693)
     Effect of dilutive securities:
        Preferred stock dividends                                     3                3               6               13
                                                        ---------------- ---------------- --------------- ----------------

     Numerator for diluted loss per share
         Available to common stockholders after
         assumed conversions                                   $  (314)         $  (442)      $  (1,104)         $  (680)
                                                        ================ ================ =============== ================

Denominator:
     Denominator for basic earnings per share-               30,397,814       23,435,115      30,178,271       23,366,315
         Weighted-average shares
                                                        ---------------- ---------------- --------------- ----------------
     Effect of dilutive securities:
        a) Stock options and warrants                                 -                -               -                -
        b) Convertible preferred stock                                -                -               -                -

                                                        ---------------- ---------------- --------------- ----------------
     Dilutive potential common shares                                 -                -               -                -
                                                        ---------------- ---------------- --------------- ----------------
     Denominator for diluted earnings per share-
         Adjusted weighted-average shares and                30,397,814       23,435,115      30,178,271       23,366,315
         assumed conversions                                 30,397,814       23,435,115      30,178,271       23,366,315
                                                        ================ ================ =============== ================

Basic loss per share                                          $  (0.01)        $  (0.02)       $  (0.04)        $  (0.03)
                                                        ================ ================ =============== ================
Diluted loss per share                                        $  (0.01)        $  (0.02)       $  (0.04)        $  (0.03)
                                                        ================ ================ =============== ================
</TABLE>

Although  these amounts are excluded from the  computation in loss years because
their inclusion would be anti-dilutive,  they are shown here for information and
comparative purposes only.
<TABLE>
<CAPTION>
<S>                                                     <C>              <C>              <C>             <C>

a)       Employee stock options and warrants                  3,572,208        3,175,266       3,695,367        2,968,658
b)       Convertible preferred stock                            113,338          137,943         113,338          137,943


</TABLE>

<PAGE>


NOTE 5 - SEGMENT DISCLOSURE

The  Company  operates   principally  in  three  segments:   broadcast  network,
Collector's Edge and collectibles.comsm.  The broadcast network segment consists
of  home  shopping,   which  primarily  includes  the  sale  of  merchandise  on
television.  The Collector's Edge segment includes the operations of Collector's
Edge  of  Tennessee,  Inc.,  which  sells  sports  trading  cards  primarily  to
unaffiliated customers. The collectibles.comsm segment, which became operational
November 12, 1999,  consists of the Company's new website,  which specializes in
the sale of  collectible  merchandise  over the Internet.  The Company  operates
almost exclusively in the United States.

The accounting  policies of the segments are the same as those  described in the
summary of significant accounting policies.
<TABLE>
<CAPTION>

                              INDUSTRY SEGMENT DATA

                                         Three Months Ended December 31,              Six Months Ended December 31,
                                           1999                  1998                   1999                   1998
<S>                                <C>                  <C>                     <C>                     <C>

Revenues:
     Broadcast Network                     $     51,204          $     37,682            $     94,243          $     69,621
     Collector's Edge                             2,449                 1,918                   4,692                 3,862
     collectibles.comsm                             428                     -                     428                     -
                                    -------------------- --------------------- -----------------------  --------------------

                                           $     54,081          $     39,600            $     99,363          $     73,483
                                    ==================== ===================== =======================  ====================

Income (loss) from operations:
     Broadcast Network                     $      2,376          $      1,000            $      3,353          $      2,111
     Collector's Edge                             (333)                   335                   (323)                   571
     collectibles.comsm                           (468)                     -                   (795)                     -
                                    -------------------- --------------------- -----------------------  --------------------
                                           $      1,575          $      1,335            $      2,235          $      2,682
                                    ==================== ===================== =======================  ====================

Depreciation and amortization:
     Broadcast Network                     $      1,573          $      1,066            $      2,784          $      1,916
     Collector's Edge                               183                   183                     367                   366
     collectibles.comsm                              19                     -                      36                     -
                                    -------------------- --------------------- -----------------------  --------------------
                                           $      1,775          $      1,249            $      3,187          $      2,282
                                    ==================== ===================== =======================  ====================

Income (loss) before taxes:
     Broadcast Network                      $       312         $     (1,056)            $      (643)         $     (1,663)
     Collector's Edge                             (341)                   335                   (343)                   558
     collectibles.comsm                           (467)                     -                   (795)                     -
                                    -------------------- --------------------- -----------------------  --------------------
                                           $      (496)          $      (721)           $     (1,781)         $     (1,105)
                                    ==================== ===================== =======================  ====================

                                                                                    December 31, 1999         June 30, 1999
                                                                               -----------------------  --------------------
Assets:
     Broadcast Network                                                                   $    191,718          $    162,842
     Collector's Edge                                                                           7,747                 7,855
     collectibles.comsm                                                                         6,477                     -
                                                                               -----------------------  --------------------
                                                                                         $    205,942          $    170,697
                                                                               =======================  ====================

</TABLE>

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS

         The following  discussion  and analysis  should be read in  conjunction
with the Company's condensed consolidated financial statements and related notes
included  elsewhere  herein.  All dollar values have been expressed in thousands
(000s) unless otherwise noted.

General

         Shop At Home, Inc., (the  "Company"),  founded in 1986, sells specialty
consumer products, primarily collectibles, through interactive electronic media,
including  broadcast,  cable and satellite  television  and,  increasingly,  the
Internet.  It offers a variety of products such as sports cards and memorabilia,
coins, currency and jewelry, much of which it sells on an exclusive basis.

         The Company  receives  revenues  primarily from the sale of merchandise
marketed through its television programming carried by:

o    television stations from which the Company has purchased broadcast time;

o    Company-owned  television stations, with programming being carried on cable
     television  systems  under the "must carry" or the  retransmission  consent
     provisions of federal law;

o    direct  carriage  on  cable  television systems under agreements with cable
     system operators;

o    direct-to-home satellite programming services; and

o    direct reception of the Company's satellite transmission by individuals who
     own satellite downlink equipment.

         The   Company   launched   a  new   website   and   business   segment,
collectibles.comsm, on  November  12,  1999.  The  Company's  previous  website,
shopathomeonline.com,   was   discontinued  at  that  time.  Since  its  launch,
collectibles.comsm,  which  specializes in the sale of collectible  merchandise,
has generated revenues at a substantially higher rate than shopathomeonline.com.

         The Company  generates  approximately 95% of its revenues from the sale
of products on the television  network.  The Company's  products  include sports
collectibles  and sports related  products,  plush toys,  movie  memorabilia and
other  signed  and  autographed  merchandise,  electronic  equipment,  coins and
currency, cutlery and knives and jewelry and gemstones.

         Since 1997,  the Company has also  received  revenues from sales by its
subsidiary,  Collector's  Edge of Tennessee,  Inc.,  which sells sports  trading
cards under  licenses  from National  Football  League  Properties  and National
Football League Players.  Additionally,  the Company receives  revenues from the
sale of time on the  Company's  owned  television  stations for the broadcast of
infomercials.

         As of December 31, 1999, the Company's  programming was viewable during
all or  part  of  each  day  by  approximately  56.6  million  individual  cable
households,  of which  approximately 11.2 million cable households  received the
programming on essentially a full-time  basis (20 or more hours per day) and the
remaining 45.4 million cable  households  received it on a part-time  basis.  To
measure performance in a manner that reflects both the growth of the Company and
the nature of its access to part-time cable households, the Company uses a cable
household  full-time  equivalent  method to measure the reach of its programming
which  accounts for both the  quantity  and quality of time  available to it. To
derive this full-time  equivalent cable household base ("FTE Cable  Household"),
the Company has developed a methodology  to assign a relative value of each hour
of the day to its overall  sales,  which  is  based  on  sales in markets  where
programming  is carried on a full-time  basis.  Each hour of the day has a value
based on historical sales. FTE Cable Households have grown  to  22.5  million at
February 2, 2000  from 16.9 million at December 31, 1998. The  Company  believes
that the change in  the  number of  FTE Cable   Households provides a consistent
measure   of  its  growth  and  applies  this  methodology  to  all  affiliates.
Accordingly,  the Company uses the revenue per average FTE Cable Household  as a
basis for  pricing new affiliate  contracts  and  estimating  their  anticipated
revenue performance.

         When the Company  enters a new market,  it generally  takes about three
months to establish  program  awareness  by  viewers.  During  this  three month
period, the Company normally receives less revenue from sales in the market than
it expects to receive when the  market  matures.  Many  households  receive  the
Company's  programming on more than one  channel. The  Company  has  found  that
sales in a market  increase when its  programming  is available on more than one
channel, thereby justifying the additional carriage costs.

         The Company owns and operates six UHF  television  stations  located in
the San Francisco,  Boston, Houston, Cleveland,  Raleigh and Bridgeport markets.
Five of  these  stations  are in the top 15  television  markets  in the  United
States, including the Bridgeport,  Connecticut station which serves a portion of
the New York City market.

         Principal  elements in the  Company's  cost  structure  are (a) cost of
goods sold,  (b)  transponder,  cable and  affiliate  fees and (c)  salaries and
wages.  The Company's  cost of goods sold is a direct result of both the product
mix and its ability to negotiate favorable prices from its vendors. Transponder,
cable and affiliate fees include expenses related to carriage under  affiliation
and  transponder  agreements.  Because  it takes  time  for  a  market's revenue
potential to mature, the Company expects to pay initial carriage cost in  excess
of its goal of approximately 15% of market revenue . If carriage cost  does  not
decrease toward this goal as the market matures, management of the  Company will
attempt to renegotiate the carriage  contract,  seek an opportunity to terminate
the  carriage  contract or not renew it. Salaries and wages have increased  with
the Company's increased revenues and  the  addition  of  staff  to  support  its
growth.


<PAGE>


Overview of Results of Operations

         The following table sets forth for the periods indicated the percentage
relationship  to net sales of certain items included in the Company's  Condensed
Consolidated Statements of Operations:
<TABLE>
<CAPTION>

                                                     Three Months Ended December 31,          Six Months Ended December 31,
                                                        1999                  1998               1999               1998
<S>                                                  <C>                   <C>                <C>                <C>

Net revenues                                                  100.0%               100.0%            100.0%              100.0%

Cost of goods sold (excluding items listed
     below)                                                     62.6                 58.3              62.7                58.5

Salaries & wages                                                 5.7                  7.1               5.8                 7.4
Transponder, cable & affiliate fees                             15.9                 17.0              16.6                17.2
Other general operating and
     administrative expense                                      9.6                 10.0               9.4                 9.3
Depreciation & amortization                                      3.3                  3.2               3.2                 3.1
Non-recurring move-related expenses                                -                  1.1                 -                 0.9
     Total operating expenses                                   97.1                 96.7              97.7                96.4

Interest income                                                  0.4                  0.4               0.5                 0.6
Interest expense                                               (4.2)                (5.5)             (4.6)               (5.7)
Other income                                                       -                    -                 -                   -

Net loss before income taxes                                   (0.9)                (1.8)             (1.8)               (1.5)
Income tax benefit                                             (0.3)                (0.7)             (0.7)               (0.6)

Net loss                                                       (0.6)                (1.1)             (1.1)               (0.9)
</TABLE>

Three months ended December 31, 1999 vs. three months ended December 31, 1998

         Net Revenues. The Company's revenues for the quarter ended December 31,
1999,  were $54.1  million,  an increase of 36.6% from revenues of $39.6 million
for the  same  quarter  in 1998.  The core  business  of the  broadcast  network
accounted  for  94.7% of  revenues  on an  average  of 21.8  million  FTE  Cable
Households in the quarter ended December 31, 1999 compared to an average of 16.7
million FTE Cable Households in the 1998 quarter,  representing a 30.5% increase
in FTE Cable  Households.  The  remaining  5.3% of 1999  revenues  resulted from
approximately  $2.4 million in revenue from Collectors Edge, an increase of $531
or  27.7%  over  the  1998   period.   In   addition,   the   Company   launched
collectibles.comsm on November 12, 1999 and recorded $428 in net revenues.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise  and inbound  freight.  For the quarter ended December 31, 1999, the
cost of goods sold rose to $33.9  million  and, as a percentage of net revenues,
increased to 62.6% from 58.3% in the  comparable  1998 period.  This increase is
mainly due to a higher percentage of sales attributable to lower-margin  product
categories,  primarily  electronics  and coins  which  collectively  represented
approximately  36.9% of revenues for the three  months  ended  December 31, 1999
compared to 24.1% of revenues  for the 1998  period.  Also  contributing  to the
increase  was greater  competition  for  Collector's  Edge in the  marketing  of
football trading cards, resulting in reduced sales prices. Excluding Collector's
Edge,  cost of goods improved from 62.6% during the quarter ended  September 30,
1999 to 61.7% for the quarter ended December 31, 1999.

         Salaries and Wages.  Salaries and wages for the quarter ended  December
31,  1999 were $3.1  million,  an  increase  of 10.0% over the  comparable  1998
quarter. Salaries and wages, as a percent of revenues,  decreased to 5.7% in the
1999 period compared to 7.1% in the 1998 period.

         Transponder  and Cable.  Transponder,  cable and affiliate fees for the
quarter ended  December 31, 1999 were $8.6 million,  an increase of $1.9 million
or 27.9% over the  comparable  1998  quarter.  During the same  period FTE Cable
Households  grew  30.5%.  The cable  carriage  cost  component  of this  expense
category  decreased  as a  percentage  of  revenues  to 15.0%  from  15.8%.  The
additional  expense  in cable  cost is the  result  of the  Company's  FTE Cable
Households average increasing to 21.8 million from 16.7 million for the quarters
ending December 31, 1999 and 1998, respectively.

         Other General  Operating and  Administrative  Expenses.  Other general,
operating and  administrative  expenses for the quarter ended  December 31, 1999
were $5.2 million, an increase of $1.2 million or 30.2% over the comparable 1998
quarter.  This increase is comprised of approximately  $761 of expenses relating
to  collectibles.comsm  which  became  operational  on November  12,  1999,  and
increases in various broadcast expenses,  primarily $352 in credit card expenses
due to increased sales and $119 in property and franchise taxes at the Nashville
headquarters.

         Depreciation  and  Amortization.  Depreciation and amortization for the
quarter ended December 31, 1999 were $1.8 million,  an increase of $526 or 42.2%
over the comparable  1998 quarter,  due primarily to the acquisition of WSAH(TV)
in Bridgeport, Connecticut.

         Non-recurring   Move-Related  Expenses.  There  were  no  non-recurring
move-related expenses in the quarter ended December 31, 1999 compared to $422 in
the 1998  period,  which was related to employee relocation to the new Nashville
headquarters.

         Interest.  Interest expense of  $2.3  million  increased by $71 or 3.2%
over the comparable period in 1998.  The increase is primarily due  to  interest
associated with current capital leases.

Six months ended December 31, 1999 vs. six months ended December 31, 1998

         Net Revenues.  The Company's revenues for the period ended December 31,
1999  were  $99.4  million,  an increase of 35.2% from revenues of $73.5 million
for the same period  in  1998.  The  core  business  of  the  broadcast  network
accounted for 95.1%  of  revenues  on  an  average of  20.9  million  FTE  Cable
Households in the period ended  December 31, 1999 compared to an average of 16.2
million FTE Cable Households in the 1998 period, representing  a 29.0%  increase
in FTE  Cable Households.  The remaining  4.9%  of  1999  revenues  were  mostly
represented by $4.5 million in revenues from Collector's Edge,  an  increase  of
20.5% from revenues of $3.9 million for the same period in 1998.

         Cost of Goods Sold. Cost of goods sold represents the purchase price of
merchandise  and inbound  freight.  For the period ended  December 31, 1999, the
cost of goods sold rose to $62.3  million,  and as a percentage  of net revenues
increased to 62.7% from 58.5% in the  comparable  1998 period.  This increase is
mainly due to a higher percentage of sales attributable to lower-margin  product
categories,  primarily  electronics  and coins  which  collectively  represented
approximately  34.6% of revenues for the period ended December 31, 1999 compared
to 22.9% of revenues for the 1998 period.

         Salaries and Wages.  Salaries  and wages for the period ended  December
31, 1999 were $5.8 million, an increase of 6.3% over the comparable 1998 period.
Salaries and wages as a percent of revenues decreased to 5.8% in the 1999 period
compared to 7.4% in the 1998 period.

         Transponder and Cable. Transponder and cable costs for the period ended
December 31, 1999 were $16.5 million,  an increase of $3.9 million or 30.8% over
the comparable  1998 period.  During the same period FTE Cable  Households  grew
29.0%. The cable carriage cost component of this expense category decreased as a
percentage of revenues to 15.6% from 15.9%. The additional expense in cable cost
is the result of the Company's FTE Cable Households  average  increasing to 20.9
million  from 16.2  million for the period  ending  December  31, 1999 and 1998,
respectively.

         Other General  Operating and  Administrative  Expenses.  Other general,
operating  and  administrative  expenses for the period ended  December 31, 1999
were $9.3 million, an increase of $2.6 million or 37.6% over the comparable 1998
period.  This  increase is comprised of  approximately  $1.1 million of expenses
relating to  collectibles.comsm  which became  operational on November 12, 1999,
and  increases  in various  operating expenses,  primarily consisting of $667 in
credit card expenses  due to  increased sales and $271 in property  taxes at the
Nashville headquarters.

         Depreciation  and  Amortization.  Depreciation and amortization for the
period ended  December 31, 1999 were $3.2 million,  an increase of $904 or 39.6%
over the comparable 1998 period.  The major components of this increase were the
additional  depreciation and amortization  related to WSAH(TV) and the Company's
new headquarters facilities.

         Non-recurring   Move-Related  Expenses.  There  were  no  non-recurring
move-related  expenses in the period ended December 31, 1999 compared to $676 in
the 1998 period related to employee relocation.

         Interest.  Interest  expense for the period ended December 31, 1999 was
$4.5 million,  an increase of $347 or 8.3% over the comparable 1998 period. This
increase is primarily due to interest associated with current capital leases.

LIQUIDITY AND CAPITAL RESOURCES

         As of December 31, 1999,  the Company had total current assets of $49.9
million and total current liabilities of $30.6 million,  resulting in a positive
working  capital  position of $19.3  million.  This  represents a $42.3  million
increase  from the working  capital  position at the end of the prior year.  The
major  components  of the increase  resulted  from  $44.3  million  of  proceeds
(net of underwriting  commissions)  from the public offering of 5,828,000 shares
of common stock in July 1999, and an additional $10.0 million in long-term debt,
offset by  approximately  $12.1 million spent to acquire  equipment and software
and an  increase  of  approximately  $12.4  million  in the  combined  level  of
inventory and accounts  receivable.  The Company used $20.0  million,  including
$600 of  restricted  cash,  to pay off  the  short-term  loan  relating  to  the
acquisition of the assets of the Bridgeport, Connecticut television station.

         During the six  months  ended  December  31,  1999,  the  Company  used
approximately  $8.8 million for  operations.  A component  of  this net  use was
the loss of $1.1 million,  which  included  a $677 decrease in net  deferred tax
liabilities  offset  by  $3.2  million  in  depreciation  and  amortization.  In
addition,  the Company  used  approximately  $6.7  million to support  a  higher
level of receivables from customers paying in installments, and $6.0 million  to
carry   higher  inventory  levels,  primarily  jewelry  products.  Approximately
$1.7 million was provided from operations  in  the  form  of  increased accounts
payable and accrued expenses.

         The Company used approximately  $17.6 million for investing  activities
primarily in connection with the installation of its computer system, the launch
of collectibles.comsm and the purchase of $5.0 million of investment securities.

         Financing  activities  provided  approximately  $33.3  million  to  the
Company during the six months ended December 31, 1999. The principal  source was
the public  offering of 5,828,000  shares of common stock,  which provided $44.3
million in proceeds (net of underwriting  commissions),  offset by the repayment
of the $20.0 million  bridge loan incurred for the purchase of the assets of the
Bridgeport,  Connecticut  television station.  The Company also obtained a $20.0
million line of credit of which $10.0 million was drawn for working capital.

         Approximately  90% of the Company's  receipts are customer  credit card
charges,  most  of  which  are  collected  within  three  days  of  shipment  on
non-stretch pay sales and an  average of  30  days (two  or  three  payments) on
stretch pay sales.  This  facilitates  cash flow since the Company  usually pays
its vendors within  30  days  of collection,  and, as a result, the Company does
not need a large amount of working capital to support rapid revenue growth.

         The Company successfully launched its new website,  collectibles.comsm,
on  November  12,  1999.  Upon the  launch of  collectibles.comsm,  the  Company
discontinued   selling   products  through   shopathomeonline.com.   To  develop
collectibles.comsm  and install a  new  enterprise-wide software system  for its
existing core business,  the Company entered into  agreements with Oracle,  iXL,
BroadVision and other vendors.  Oracle  provides the internal  systems to manage
order entry, accounting, human resources, purchasing and receivables. iXL helped
implement  BroadVision's  interface between the website and the consumer.  It is
anticipated that the total cost of all of these agreements,  with hardware, will
approximate $18.0 million, approximately $16.0 million of which has already been
incurred. With collectibles.comsm operational,  working capital will be required
to promote and develop the website in order to generate sales.

         Additional financing may be necessary to continue the Company's growth.
The  Indenture  of Trust  (the  "Indenture")  executed  in  connection  with the
Company's $75.0 million 11% Senior Secured Notes Due 2005 (the "Notes")  permits
the Company to incur debt which may be used for such future  capital  needs.  In
order to incur this debt, the Company must satisfy certain conditions imposed by
the Indenture.  The Company has obtained a line of credit of up to $20.0 million
to be available for general corporate purposes.

Year 2000

         The Company has become Y2K compliant  through  systems  replacement and
believes existing capital budgets are adequate for any Y2K issues that may occur
in existing hardware and software.

         The Company is supported  by  redundant  systems from Sun, IBM and EMC.
All host systems are Y2K compliant. The relocation of the Company's headquarters
to Nashville  facilitated compliance efforts by requiring the replacement of key
network equipment. Since the move, the Company's  local area network application
servers and computers have been  upgraded to Windows NT. All Windows NT  systems
have been  upgraded to insure  Y2K  compliance.   Additionally,   the  Company's
telephone  system,  Aspect software  and  computer server  used in the Company's
call  center  have been upgraded and  are  compliant.  The  Company's  financial
system,  human   resources  system   and  other  management  systems  have  been
replaced by Oracle  applications that are Y2K compliant.

         The  Company  has  provided  many of its  vendors  with  Y2K  compliant
software,  and management is not presently aware of any material problems in the
Y2K compliance plans of its major  vendors  and  service  providers.  None  have
been experienced to date.

         The Company's  primary  computer  systems have been replaced  either as
part of its Y2K  compliance  program  or to build a  system  to  support  future
growth.

         At this time, the Company has experienced no material Y2K issues.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         Market risk  represents  the risk of loss that may impact the financial
position,  results of  operations  or  cash flows of the  Company due to adverse
changes in  financial  market  prices,  including  interest  rate risk,  foreign
currency  exchange rate risk,  commodity  price risk and  other relevant  market
rate or price risks.

         The  Company is exposed to some  market risk  through  interest  rates,
related  to  its  investment  of its  current  cash  and  cash  equivalents  and
marketable  securities of  approximately  $18.9 million as of December 31, 1999.
These funds are  generally  invested  in highly  liquid  debt  instruments  with
short-term maturities.  As such instruments mature and the funds are reinvested,
the  Company is exposed to changes in market  interest  rates.  This risk is not
considered material, and the Company manages such risk by continuing to evaluate
the best investment rates available for short-term high quality investments.

         The Company is not exposed to market risk  through  changes in interest
rates the Notes because the debt is at a fixed rate.  The  Company is exposed to
market  ris  through  changes  in  interest  rates  on its $20.0 million line of
credit.

         Most of the Company's products are shipped directly to its customers by
its  vendors.  The  Company  therefore  maintains  a  retail  inventory  that is
relatively small in relationship to its sales,  reducing its exposure to changes
in market  conditions  for its products.  The  Company's  products are purchased
domestically, and, as a consequence, there is no foreign currency exchange risk.

         The  Company  has  no  activities   related  to  derivative   financial
instruments or derivative commodity instruments.




<PAGE>


                          PART II -- OTHER INFORMATION



Item 1.          Legal Proceedings.
                 None


Item 2.          Changes In Securities.
                 None


Item 3.          Defaults Upon Senior Securities.
                 None


Item 4.          Submission Of Matters To A Vote Of Security Holders.
                 None


Item 6.          Reports On Form 8-K.
                 None

                 Exhibits

                 Exhibit 27      Financial Data Schedule (For SEC use only)




<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


/S/ Kent E. Lillie
Kent E. Lillie, President


Date:             2/2/00


/S/ Arthur Tek
Arthur Tek, Executive VP & Chief Financial Officer


Date:             2/2/00


<TABLE> <S> <C>

<ARTICLE>                                                5
<CIK>                                                0000810029
<NAME>                                           SHOP AT HOME, INC.
<MULTIPLIER>                                           1,000
<CURRENCY>                                          U.S. DOLLARS

<S>                                               <C>
<FISCAL-YEAR-END>                                   JUN-30-2000
<PERIOD-START>                                       JUL-1-1999
<PERIOD-END>                                        DEC-31-1999
<PERIOD-TYPE>                                           3-MOS
<EXCHANGE-RATE>                                          1
<CASH>                                                 13,911
<SECURITIES>                                           4,997
<RECEIVABLES>                                          16,122
<ALLOWANCES>                                            721
<INVENTORY>                                            12,931
<CURRENT-ASSETS>                                       49,867
<PP&E>                                                 52,604
<DEPRECIATION>                                         4,693
<TOTAL-ASSETS>                                        205,942
<CURRENT-LIABILITIES>                                  30,610
<BONDS>                                                86,765
<COMMON>                                                 76
                                  1,147
                                              0
<OTHER-SE>                                             87,344
<TOTAL-LIABILITY-AND-EQUITY>                          205,942
<SALES>                                                99,363
<TOTAL-REVENUES>                                        99,363
<CGS>                                                  62,315
<TOTAL-COSTS>                                          97,127
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                        315
<INTEREST-EXPENSE>                                     4,547
<INCOME-PRETAX>                                       (1,781)
<INCOME-TAX>                                           (677)
<INCOME-CONTINUING>                                   (1,104)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                          (1,104)
<EPS-BASIC>                                            (0.04)
<EPS-DILUTED>                                          (0.04)



</TABLE>


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