<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0000810029
<NAME> Shop at Home, Inc.
<MULTIPLIER> 1000
<CURRENCY> US Dollars
<S> <C>
<PERIOD-TYPE> Year
<FISCAL-YEAR-END> JUN-30-2000
<PERIOD-START> JUL-1-1999
<PERIOD-END> JUN-30-2000
<EXCHANGE-RATE> 1
<CASH> 27,515
<SECURITIES> 0
<RECEIVABLES> 17,487
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<PP&E> 57,248
<DEPRECIATION> 8,436
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12,504
0
<COMMON> 78
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<SALES> 200,062
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<CGS> 130,392
<TOTAL-COSTS> 212,650
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 1,816
<INTEREST-EXPENSE> 9,688
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<NET-INCOME> (13,493)
<EPS-BASIC> (0.44)
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</TABLE>