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<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0000810029
<NAME> Shop at Home, Inc.
<MULTIPLIER> 1000
<CURRENCY> US Dollars
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> Jun-30-2001
<PERIOD-START> Jul-1-2000
<PERIOD-END> Sep-30-2000
<EXCHANGE-RATE> 1
<CASH> 12,215
<SECURITIES> 0
<RECEIVABLES> 13,189
<ALLOWANCES> 1,702
<INVENTORY> 13,726
<CURRENT-ASSETS> 46,061
<PP&E> 57,678
<DEPRECIATION> 10,654
<TOTAL-ASSETS> 207,541
<CURRENT-LIABILITIES> 27,582
<BONDS> 90,114
941
12,462
<COMMON> 78
<OTHER-SE> 76,364
<TOTAL-LIABILITY-AND-EQUITY> 207,541
<SALES> 39,565
<TOTAL-REVENUES> 39,565
<CGS> 26,634
<TOTAL-COSTS> 48,860
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 263
<INTEREST-EXPENSE> 2,807
<INCOME-PRETAX> (11,833)
<INCOME-TAX> (4,497)
<INCOME-CONTINUING> (7,336)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (7,336)
<EPS-BASIC> (0.24)
<EPS-DILUTED> (0.24)
</TABLE>
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