SHOP AT HOME INC /TN/
S-3, 2000-09-27
CATALOG & MAIL-ORDER HOUSES
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 27, 2000
                         REGISTRATION NO. ______________

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               SHOP AT HOME, INC.
             (Exact name of registrant as specified in its charter)
TENNESSEE                                      62-1282758
(State or other jurisdiction of             (I.R.S. Employer
incorporation or organization)               Identification no.)

                           5388 HICKORY HOLLOW PARKWAY
                          ANTIOCH, TENNESSEE 37013-3128
                                 (615) 263-8000
               (Address, including zip code, and telephone number,
        Including area code, of registrant's principal executive offices)

 GEORGE J. PHILLIPS                                       Copy to:
EXECUTIVE VICE PRESIDENT                             WYATT, TARRANT & COMBS
     AND GENERAL COUNSEL                             1500 NASHVILLE CITY CENTER
SHOP AT HOME, INC.                                   NASHVILLE, TENNESSEE 37219
ANTIOCH, TENNESSEE 37013-3128                        (615) 251-6744
(615)263-8090

          (Name and address, including zip code, and telephone number,
                   Including area code, of agent for service)
APPROXIMATE  DATE OF COMMENCEMENT  OF PROPOSED SALE TO THE PUBLIC:  From time to
time,  after the  effective  date of this  Registration  Statement.  If the only
securities  being registered on this Form are being offered pursuant to dividend
or interest  reinvestment  plans,  please check the following box. [ ] If any of
the securities  being  registered on this Form are to be offered on a delayed or
continuous  basis pursuant to Rule 415 under the  Securities Act of 1933,  other
than   securities   offered  only  in  connection   with  dividend  or  interest
reinvestment  plans,  check  the  following  box.  [X] If this  Form is filed to
register additional securities for an offering pursuant to Rule 462(b) under the
Securities  Act,  please check the  following  box and list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same  offering.  [ ] If this Form is a  post-effective  amendment  filed
pursuant to Rule 462(c) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier  effective
registration  statement for the same offering. [ ] If delivery of the prospectus
is expected to be made pursuant to Rule 434, please check the following box. [ ]

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>

           Title of each                      Amount           Proposed maximum     Proposed maximum     Amount of
         class of securities                   to be          offering price per   aggregate offering    registration
          to be registered                   registered             share                  price             fee
<S>                                     <C>                   <C>                  <C>                   <C>

Common Stock, $.0025 par value            10,212,791(1)            $2.625(2)         $26,808,576(2)      $7,077.46
Common Stock, $.0025 par value            12,970,163(3)            $4.25(3)          $55,123,193(3)    $14,553.00(3)
</TABLE>

(1)      Shares  of  common   stock  that  may  be  offered   pursuant  to  this
         registration  statement  consist of  10,212,791  shares of common stock
         issuable upon  conversion  of or issuance of common stock  dividends on
         the Series B Convertible Preferred Stock and 2,000,000 shares of common
         stock  issuable  upon  exercise  of  the  warrants.   For  purposes  of
         estimating  the number of shares of common stock to be included in this
         registration statement, we included (i) 7,051,169 shares,  representing
         200% of the number of shares of common stock  issuable upon  conversion
         of the  Series B  Convertible  Preferred  Stock,  determined  as if the
         Series B  Convertible  Preferred  Stock were  converted  in full at the
         conversion price of $2.45 as of September 26, 2000,  excluding  accrued
         dividends,  less the 9,275,362  previously  registered for this purpose
         pursuant to the  registration  statement  described in footnote 3; plus
         (ii)  1,162,622  shares,  representing  200% of the number of shares of
         common stock issuable in lieu of cash dividends payable on the Series B
         Convertible  Preferred Stock,  assuming a dividend  conversion price of
         $2.5206,  the applicable  dividend conversion price as of September 27,
         2000, less the 1,694,801 shares previously  registered for this purpose
         pursuant to the  registration  statement  described in footnote 3; plus
         (iii) 2,000,000  shares,  representing  200% of the number of shares of
         common stock issuable upon exercise of the warrants, less the 2,000,000
         shares   previously   registered  for  this  purpose  pursuant  to  the
         registration statement described in footnote 3.

(2)      Estimated  solely for the purpose of calculating the  registration  fee
         pursuant to Rule  457(c),  based on the average  high and low prices of
         the common  stock on  September  26,  2000,  as  reported by the Nasdaq
         National Market.

(3)      12,970,163  shares of common  stock are being  carried  forward from an
         earlier  registration  statement on Form S-3 (registration  file number
         333-42258).  Of  the  12,970,163  shares  of  common  stock  previously
         registered, no shares have been sold as of September 26, 2000. Due to a
         recent decrease in the market price of the common stock, the Company is
         required by the Registration  Rights Agreement dated as of June 30, 200
         to  register  an  additional  10,212,791  shares of common  stock.  The
         proposed  maximum  offering price for the shares being carried  forward
         was  estimated   pursuant  to  Rule  457  solely  for  the  purpose  of
         calculating  the  registration  fee based on the  average  high and low
         prices of the common stock on July 19, 2000,  as reported by the Nasdaq
         National Market. The Company previously paid a filing fee of $14,553.00
         with the earlier registration statement.

In accordance  with Rule 429 of Regulation C of the  Securities Act of 1933, the
prospectus included in this registration statement is a combined prospectus that
also relates to Registration Statement No. 333-42258.

THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(A) OF THE
SECURITIES  ACT OF  1933  OR  UNTIL  THE  REGISTRATION  STATEMENT  SHALL  BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.



<PAGE>





THE INFORMATION IN THIS  PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED.  SELLING
SECURITYHOLDERS  OF SHOP AT HOME MAY NOT SELL THESE SECURITIES  PURSUANT TO THIS
PROSPECTUS  UNTIL THE  REGISTRATION  STATEMENT  FILED  WITH THE  SECURITIES  AND
EXCHANGE COMMISSION IS EFFECTIVE.  THIS PROSPECTUS IS NOT AN OFFER TO SELL THESE
SECURITIES  AND IT IS NOT  SOLICITING  AN OFFER TO BUY THESE  SECURITIES  IN ANY
STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.

                   SUBJECT TO COMPLETION - September 27, 2000


PROSPECTUS

                                            23,182,954 SHARES
[COMPANY LOGO]                              SHOP AT HOME, INC.
                                            Common Stock


             This  prospectus  relates to 23,182,954  shares of our common stock
which the selling  securityholders,  including  their  transferees,  pledgees or
donees or their successors,  may sell from time to time. Included in this amount
are  12,970,163  shares  of  common  stock  previously  covered  by  an  earlier
registration statement.

         We are registering the shares to permit the selling  securityholders to
sell the shares from time to time in the public market. The  securityholders may
sell the common  stock  through  ordinary  brokerage  transactions,  directly to
market makers of our shares or through any other means  described in the section
"Plan of  Distribution"  beginning  on page 27.  We cannot  assure  you that the
selling securityholders will sell all or any portion of the common stock offered
under this prospectus.

         Shop At Home sells specialty consumer products, primarily collectibles,
through interactive electronic media,  including broadcast,  cable and satellite
television, and, increasingly, the Internet.

         The  shares of Shop At Home are quoted in the  Nasdaq  National  Market
under the symbol  "SATH." On September 26, 2000, the last reported sale price in
the Nasdaq National Market was $2.50 per share.

         Pursuant to Rule 429 under the Securities Act of 1933, as amended,  the
prospectus included in this Registration Statement also relates to the shares of
common stock registered under Registration Statement No. 333-42258.

You should carefully  consider the risks and  uncertainties  described below and
the other information  contained or incorporated by reference in this prospectus
before  deciding  whether to invest in our common  stock.  Additional  risks and
uncertainties not presently known to us or that we currently deem immaterial may
also impair our business operations.

         See  "Risk  Factors"  on  pages  3 to 15 for  factors  that  should  be
considered before investing in the shares of Shop At Home.

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or  disapproved  of these  securities or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense.

              The date of this prospectus is _______________, 2000



<PAGE>


TABLE OF CONTENTS
                                                                     PAGE

Risk Factors............................................................3
Available Information..................................................15
Forward-Looking Statements.............................................16
Shop At Home ..........................................................17
Use of Proceeds........................................................18
Description of Capital Stock...........................................18
Selling Shareholders...................................................30
Plan of Distribution...................................................31
Legal Matters..........................................................33
Experts................................................................33


         Our  principal  executive  offices are located at 5388  Hickory  Hollow
Parkway,  Antioch,  Tennessee 37013. Our telephone number is (615) 263-8000. Our
Internet address is www.collectibles.com.  Information contained on this website
is not part of this prospectus or any prospectus supplement.

         The terms  "Shop At Home,"  "we," "our" and "us" refer to Shop At Home,
Inc., and its subsidiaries unless the context suggests otherwise. The term "you"
refers to a prospective  investor.  The term fiscal 2000 and similar terms refer
to our fiscal year ending on June 30 of that year.

         You should rely only on the  information  contained or  incorporated by
reference in this prospectus.  We have not authorized anyone to provide you with
different information.  We are not making offers to sell these securities in any
jurisdiction  where the offer or sale is not  authorized  or in which the person
making such offer or sale is not  qualified  to do so or to anyone to whom it is
unlawful to make such offer or sale.

         You should not assume that the information contained in this prospectus
is  accurate  as of any date  other  than the  date on the  front  cover of this
prospectus.



<PAGE>


                                  RISK FACTORS

         You should carefully  consider the following risk factors,  in addition
to the other information  included in this prospectus,  before purchasing shares
of common stock of Shop At Home. Each of these risks could adversely  affect our
business, operating results and financial condition, as well as adversely affect
the value of an investment in our common stock. This investment  involves a high
degree of risk.

         Risk Related to the Series B Preferred Stock

         The conversion of the Series B Preferred  Stock and the exercise of the
related warrants could result in substantial  numbers of additional shares being
issued if our market price declines.  The Series B Preferred Stock converts at a
floating rate based on the market price of our common stock,  but the conversion
price may not exceed $12.00 per share,  subject to adjustment.  As a result, the
lower the price of our common stock at the time of  conversion,  the greater the
number of shares the holder will receive. For additional  information  regarding
the number of additional shares that may be issued at various assumed conversion
prices, see the table on page 20 under "Description of Capital  Stock--Preferred
Stock--Series B Convertible Preferred Stock--Conversion."

         The  conversion  of and the  payment of  dividends  in shares of common
stock in lieu of cash on the Series B Preferred  Stock may result in substantial
dilution to the interests of other holders of our common stock. While no selling
securityholder  may convert its Series B Preferred Stock if upon such conversion
the selling securityholder  (together with its affiliates) would have acquired a
number of shares of common stock during the 60-day  period ending on the date of
conversion  which,  when added to the holder's shares of common stock previously
owned, would exceed 9.99% of our then outstanding common stock (excluding shares
issuable  upon  conversion  of  Series B  Preferred  Stock  which  have not been
converted and upon  exercise of warrants  which have not been  exercised),  this
restriction does not prevent a selling securityholder from selling a substantial
number of shares in the market. By periodically  selling shares into the market,
an individual  selling  securityholder  could eventually sell more than 9.99% of
our outstanding common stock while never holding more than 9.99% at any specific
time.

         We may issue  additional  shares and dilute your ownership  percentage.
Some  events  over which you have no control  could  result in the  issuance  of
additional  shares of our  common  stock,  which  would  dilute  your  ownership
percentage  in Shop At Home. We may issue  additional  shares of common stock or
preferred stock:

        to raise additional capital or finance acquisitions,

        upon the exercise or conversion  of  outstanding  options,  warrants and
        shares of convertible preferred stock, and/or

        in lieu of cash payment of dividends.

         As of September 26, 2000, other than the warrants issued to the holders
of Series B  Preferred  Stock,  there were  outstanding  warrants  to acquire an
aggregate  of  2,170,066  shares of common  stock,  and there  were  outstanding
options  to  acquire  an  aggregate  of  3,078,150  shares of common  stock.  If
exercised,  these  securities  will dilute your  percentage  ownership of common
stock.  These  securities,  unlike the common stock,  provide for  anti-dilution
protection   upon  the  occurrence  of  stock  splits,   redemptions,   mergers,
reclassifications,  reorganizations  and other similar  corporate  transactions,
and,  in some  cases,  major  corporate  announcements.  If one or more of these
events  occur,  the number of shares of common  stock that may be acquired  upon
conversion or exercise would  increase.  In addition,  the number of shares that
may be issued upon  conversion of or payment of dividends in lieu of cash on the
Series B Preferred Stock could increase substantially if the market price of our
common  stock  decreases  during  the period  the  Series B  Preferred  Stock is
outstanding.


         For  example,  the  number of shares of common  stock  that we would be
required  to issue upon  conversion  of all 2,000  shares of Series B  Preferred
Stock,  excluding  shares  issued as  accrued  dividends,  would  increase  from
approximately  8.2 million shares,  based on the applicable  conversion price of
$2.45 per share as of September26, 2000, to approximately:

        10.9 million shares if the applicable conversion price decreased 25%;

        16.3 million shares if the applicable conversion price decreased 50%; or

        32.7 million shares if the applicable conversion price decreased 75%.

         We may be required to delist our shares from Nasdaq if specific  events
occur. In accordance with Nasdaq Rule 4460, which generally requires stockholder
approval for the issuance of securities  representing 20% or more of an issuer's
outstanding listed securities,  and under the terms of the agreement pursuant to
which we sold the Series B Preferred Stock and related warrants, we must solicit
stockholder  approval of the  issuance of such  preferred  shares and  warrants,
including the shares of common stock  issuable  upon  conversion of the Series B
Preferred Stock and exercise of the warrants,  at a meeting of our stockholders,
which shall  occur on or before  November  30,  2000.  If we obtain  stockholder
approval,  there is no limit on the amount of shares  that could be issued  upon
conversion  of the Series B  Preferred  Stock.  If we do not obtain  stockholder
approval and are not obligated to issue shares because of restrictions  relating
to Nasdaq Rule 4460, we may be required to pay a substantial  penalty and may be
required to voluntarily  delist our shares of common stock from the Nasdaq Stock
Market. In that event, trading in our shares could decrease  substantially,  and
the price of our shares of common stock may decline. For additional  information
regarding the number of additional  shares that may be issued at various assumed
conversion  prices,  see the  table on page 20  under  "Description  of  Capital
Stock--Series B Convertible Preferred Stock."

         Substantial  sales of our common  stock  could cause our stock price to
fall.  If  our  stockholders  sell  substantial  amounts  of our  common  stock,
including  shares  issued  upon the  exercise  of  outstanding  options and upon
conversion  of and issuance of common stock  dividends on the Series B Preferred
Stock and exercise of the related warrants, the market price of our common stock
could fall.  Such sales also might make it more  difficult for us to sell equity
or  equity-related  securities  in the  future at a time and price  that we deem
appropriate.  As of September 22, 2000, we had outstanding  31,266,787 shares of
common  stock and  warrants  and options to acquire an  aggregate  of  5,248,216
shares of common stock, of which warrants and options to acquire an aggregate of
4,135,266 shares were vested and  exercisable.  As of September 26, 2000, of the
shares that are  currently  outstanding,  approximately  27.0 million are freely
tradeable in the public  market and  approximately  4.3 million are tradeable in
the public market subject to the restrictions, if any, applicable under Rule 144
and Rule 145 of the Securities Act of 1933, as amended.



<PAGE>


         In general,  under Rule 144 as  currently  in effect,  a person who has
beneficially owned restricted securities for at least one year would be entitled
to sell  within any  three-month  period a number of shares that does not exceed
the  greater of (a) one  percent  of the  number of shares of common  stock then
outstanding (which for Shop At Home was 312,667 shares as of September 22, 2000)
or (b) the average  weekly  trading  volume of the common  stock during the four
calendar  weeks  preceding  the sale.  Sales under Rule 144 are also  subject to
requirements  with respect to manner of sale,  notice,  and the  availability of
current  public  information  about us. Under Rule  144(k),  a person who is not
deemed to have been our affiliate at any time during the three months  preceding
a sale,  and who has  beneficially  owned the shares  proposed to be sold for at
least two years,  is  entitled to sell such shares  without  complying  with the
manner of sale,  public  information,  volume limitation or notice provisions of
Rule 144.  Sales by  stockholders  of a  substantial  amount of our common stock
could adversely affect the market price of our common stock.


         A decline in the market price of our stock could encourage short sales,
placing further  downward  pressure on the price of our stock. The sale of large
amounts of our common stock upon  conversion of the Series B Preferred  Stock or
the payment of dividends  in lieu of cash on the Series B Preferred  Stock could
result in a decline in the market price of the common shares.  In addition,  the
sale of a large number of common  shares upon the exercise of existing  warrants
and options could also result in a decline in the price of the common shares.  A
decline in the price of the common  shares could  encourage  short sales.  Short
sales could place further downward pressure on the price of the common shares.

         We may be required to pay  substantial  penalties to the holders of the
Series B Preferred  Stock and related  warrants if  specific  events  occur.  In
accordance  with the terms of the  documents  relating  to the  issuance  of the
Series B  Preferred  Stock and the  related  warrants,  we are  required  to pay
substantial  penalties  to a  holder  of the  Series  B  Preferred  Stock  under
specified circumstances, including, among others,

                  the nonpayment of dividends on the Series B Preferred Stock in
                  a timely manner;

                  our failure  to  deliver  shares  of  our  common  stock  upon
                  conversion of the Series B Preferred Stock or upon exercise of
                  the related warrants after a proper request;

                  failure to receive shareholder  approval on or before November
                  30,  2000  of the  issuance  of the  shares  of  common  stock
                  issuable upon  conversion of and in lieu of cash  dividends on
                  the Series B Preferred  Stock and upon exercise of the related
                  warrants; or

                  a  registration  statement  relating to the Series B Preferred
                  Stock and related  warrants,  after being declared  effective,
                  becomes  unavailable  to cover  the  resale  of the  shares of
                  common stock underlying such securities.

         If we  fail to meet  certain  conditions  in our  agreements  with  the
purchasers of the Series B Preferred Stock, certain adverse results could occur.
Under our  agreement  with the  purchasers  of our Series B Preferred  Stock,  a
holder of Series B Preferred  Stock may only engage in short sales of our common
stock to the extent its short  position  does not exceed the number of shares of
our common stock the holder has the right to acquire by exercising  its warrants
plus the  number of shares for which we have  delivered  a  conversion  election
notice  requiring a conversion by the holder.  However,  these  restrictions  on
short sales no longer apply if, among other  events,  the closing sales price of
our stock is lower than $3.00 for ten of 15  consecutive  trading  days or below
$2.50 for three  consecutive  trading  days.  On September  22, 2000,  our stock
closed below $3.00 for ten days out of 15  consecutive  trading  days;  however,
prior to that date,  the  purchasers  agreed to waive the  termination  of these
short sale and certain conversion restrictions upon the occurrence of the events
described in the  preceding  sentence  until  October 31, 2000 and to extend the
waiver until December 31, 2000, if we meet certain conditions.  Those conditions
require  that we either (1) have in place on October  31,  2000 a loan  facility
under which the sum of outstanding  borrowings and available  future  borrowings
equal $20.0 million and which meets certain  other  requirements,  and we are in
compliance  with  the  terms  of the  loan  facility;  or (2) we  enter  into an
agreement by October 31, 2000, to sell one of our  television  stations for cash
proceeds,  net of fees and  expenses,  of at least  $30.0  million,  and we meet
certain  requirements  in  connection  with the sale.  If we fail to meet one of
these conditions,  the restriction on certain short sales and conversions in our
agreements  with the  purchasers of the Series B Preferred  Stock will no longer
apply. Such short sales could have the effect of causing the price of our common
stock to  decline,  resulting  in the  holders  having a right to convert  their
shares  of  Series B  Preferred  Stock to a  greater  number of shares of common
stock, causing further dilution to existing shareholders.

         In  addition,  if we fail to meet one of the two  conditions  described
above,  or if we rely on the sale of the  station and the sale does not close by
March 15, 2001, the fixed  conversion price of the Series B Preferred Stock will
reset  from  $12.00 to a price  which is equal to the  closing  bid price of our
shares of the fifth  trading  day after the date we fail to meet the  conditions
(if that price is lower than $12.00).  The fixed conversion price is the maximum
price at which the  holders  of the  Series B  Preferred  Stock  will be able to
convert  their shares of Series B Preferred  Stock to our common  stock.  If the
price  resets  from  $12.00 to a lower  price,  the lower  price will become the
maximum  conversion  price for the entire time the Series B  Preferred  Stock is
outstanding  (subject  only to future  adjustments  which  might lower the fixed
conversion price to an even lower price).  If the price of our common stock were
to  subsequently  increase,  a holder  of the  Series B  Preferred  Stock  would
continue to have the right to convert  its shares at the reset fixed  conversion
price. This could create downward pressure on the price of our stock.

Risks Related to Operational Matters

         We have a history of losses and anticipate  future losses.  There is no
assurance that we can be profitable on a continuing  basis. We had net losses of
$13.5  million for fiscal year 2000.  At June 30,  2000,  we had an  accumulated
deficit of  approximately  $21.6 million.  If we cannot return to  profitability
before the current net operating loss carryforwards expire, we would not be able
to use these  losses to offset  future  taxable  earnings  in federal  and state
income tax calculations.

         As we continue to implement  our growth  strategy,  we intend to devote
significant  resources  to  develop  and  market  our  website  and  to  acquire
additional  television stations.  We will incur these costs before receiving the
anticipated  related net revenues.  We expect to continue to incur operating and
net losses and negative cash flow from operations, primarily due to our Internet
expansion.  While  management  is  implementing  plans to return the  company to
profitability,  it is possible that we may not achieve favorable results. If our
plans  fail to return  the  Company  to  profitability,  or if we are  unable to
generate sufficient cash from our business to fund our operational  requirements
and business  strategy,  we might be required to obtain additional funds through
the incurrence of additional  indebtedness or the sale of additional  stock. Our
current indebtedness  agreements impose significant  restrictions on our ability
to incur  additional  debt, and we cannot be assured that  additional  investors
will purchase our stock at prices which are acceptable to us, if at all. Failure
to obtain  these  additional  funds could have  serious  financial  and business
consequences,  such as  causing us to default  on our  current  indebtedness  or
requiring that we significantly revise and limit our growth strategy.

         Failure to manage our rapid growth and related expenses could adversely
affect our business.  We have experienced rapid growth in net revenues in recent
years. For fiscal 1997, 1998, 1999 and 2000, our net revenues  increased by 69%,
46%, 51% and 32% over net revenues for the prior fiscal year.  Almost all of the
growth in net revenues in these years  resulted  from  expanded  carriage of our
television  programming  on cable systems and broadcast  stations.  During these
periods,  we  increased  substantially  the amounts paid for the carriage of our
programming.  We incurred other increased  expenses  associated with our growth,
such as the opening of our new Nashville facilities, the upgrade of our hardware
and software  systems and increased  payroll.  We  anticipate  that with further
expansion  of our  facilities,  infrastructure  and payroll will be necessary to
accommodate  increased  sales. We must  effectively  control expenses to operate
profitably.  We expect  that our growth  will  continue  to place a  significant
strain on our management, operational and financial resources.

         We face  significant  competition.  The sale of  consumer  products  by
electronic media is intensely  competitive.  The television commerce industry is
dominated by two established competitors,  The Home Shopping Network and the QVC
Network.  Both of these networks have  substantially  more  television and cable
carriage  than  we  do.  We  also  compete  with  ValueVision,  another  broadly
distributed  television  commerce company.  Additionally,  we compete with other
companies  which sell consumer goods on the Internet.  Many of our  competitors,
both in television and Internet commerce,  have substantially greater financial,
distribution  and  marketing  resources  than we do. We  generally  compete with
traditional store and catalog  retailers,  many of whom also have  substantially
greater  financial,  distribution  and  marketing  resources  than we do.  These
competitors may enter into business  combinations,  joint ventures and strategic
alliances with each other, which could further enhance their resources.

         We may not be able to increase our television distribution.  Our growth
relies on increasing the television  distribution of our programming.  This will
require  entering  into  new  carriage   agreements  and  acquiring   additional
television  stations.  There can be no assurance  that we will be  successful in
entering  into   agreements  or   acquisitions   on  terms   acceptable  to  us.
Additionally,  there can be no assurance  that the money  required to enter into
these  agreements  will be  available  to us.  If we  cannot  enter  into  these
agreements, we may be unable to increase our distribution.  This could cause our
growth to slow or stop.

         We may lose television  coverage as a result of the sale of our station
in Bridgeport,  Connecticut.  We have agreed to sell our  television  station in
Bridgeport,  Connecticut, to a third party purchaser who, upon closing, does not
intend to broadcast our programming.  We reach  approximately  765,000 full-time
cable households in the Bridgeport-New  York market,  which constitutes about 3%
of the full-time  equivalent  households we reach. There is no assurance that we
can successfully  negotiate  agreements with cable companies or other television
stations  in that  market  to carry  our  programming  or the  price we might be
required to pay to replace the lost coverage.  The loss of coverage will cause a
corresponding loss in our gross revenues.

         Our brand  names may not  achieve the broad  recognition  necessary  to
succeed.   We   believe   that  the   importance   of  brand   recognition   for
collectibles.com and Shop At Home Network will increase as more companies engage
in  electronic  commerce.  If vendors do not perceive  that we have an effective
marketing and sales channel for their merchandise,  or consumers do not perceive
us as offering an  entertaining  and desirable way to purchase  merchandise,  we
will be  unsuccessful  in promoting  and  maintaining  our brands.  We expect to
substantially  increase our financial  commitment  to create and maintain  brand
loyalty among vendors and consumers with no assurance of success.

         We could experience  system and equipment  failures that could harm our
business. Our success is dependent upon our television programming equipment and
our  communications  and computer  hardware and software,  substantially  all of
which is located at our Nashville  facilities.  We have  recently  installed new
hardware  and  software at these  facilities  and have  experienced  a number of
computer related  problems during the transition which have negatively  affected
operations.   We  will  be  dependent  on  our  vendors  for   post-installation
maintenance and support which cannot be assured.

         Our equipment and systems are also  vulnerable to  break-down,  natural
disasters, power loss,  telecommunication failures and similar events. Our owned
television  stations  are subject to the same  interruptions  and  failure.  Our
computer  servers are  vulnerable  to computer  viruses,  physical or electronic
break-ins,  attempts by third parties deliberately to exceed the capacity of our
systems and similar  disruptive  problems.  These and other  problems  caused by
third parties could lead to interruptions,  delays, loss of data or cessation in
service to our customers.

         Our success depends on our key personnel.  Our success is substantially
dependent upon the ability and expertise of our senior  management and other key
employees,  including Kent E. Lillie, our President and Chief Executive Officer.
If we lose the services of one or more key employees,  our  operations  could be
adversely affected. There can be no assurance that Mr. Lillie will serve out the
term of his  employment  and  non-compete  agreement  through  February 2004, or
extend his employment  beyond such date. There can also be no assurance that the
other key  executive  officers,  even those  employed  pursuant to employment or
non-compete agreements, will continue their employment.



<PAGE>


         We may not be able to hire or retain the  employees  required to expand
our  business.  Most of our  employees  work in  Nashville,  where  the  current
unemployment  rate is very low.  This makes it  difficult  for us to attract and
retain  qualified  personnel for a variety of  positions.  The  development  and
implementation  of the computer systems necessary to support our website require
technical  abilities and expertise which are different from the technical skills
necessary for a television  programming  operation.  As a result, we may need to
employ  additional highly skilled personnel to develop and maintain our website.
There can be no assurance  that we will be able to hire these  employees or that
we will be able to afford  the  salaries  they may  demand.  If we are unable to
employ these persons within our planned timetable or the costs of such employees
are higher than expected, our operations generally could be adversely affected.

         Our  operating  results  may  fluctuate  from  period  to  period.  Our
quarterly and annual operating  results may fluctuate  significantly as a result
of a variety of factors, many of which are outside our control. These include:

        our  ability  to  react quickly to consumer trends and the popularity of
        some categories of collectible items;

        our ability to acquire desirable products on an exclusive basis;

        technical difficulties or service interruptions;

        the amount and  timing  of  operating  costs  and  capital  expenditures
        relating to expansion of our business, operations and  infrastructure;

        general, regional  and  local  financial  conditions that may impact our
        potential customers and suppliers; and

        the seasonality of our business.

         Risks Related to the Internet

         We  have a  limited  history  of  operations  on the  Internet  and our
Internet  strategy may be unsuccessful.  We introduced  shopathomeonline.com  in
1997 and launched  collectibles.com  in November  1999.  Our net  revenues  from
Internet  commerce were not  significant  prior to November  1999.  For the year
ended June 30, 2000, net revenues from Internet commerce were approximately $4.7
million, or about 2.3% of our total net revenues.  We plan to devote significant
funds and resources to develop and promote the website. In addition to the risks
of our business generally,  the risks associated with developing operations in a
new and rapidly  evolving market,  such as online commerce,  include our ability
to:

        successfully implement our brand awareness and marketing campaigns;

        successfully compete  against other companies that sell similar products
        online;

        develop  new  strategic  and  marketing  relationships  to advertise and
        direct customers to our website;

        continue to develop and upgrade our technology;

        manage growth;

        respond  to  changes  in  a  rapidly evolving and unpredictable business
        environment; and

        attract, retain and motivate qualified personnel.



<PAGE>


         Our business will be dependent on the  development  and  maintenance of
the Internet infrastructure.  The success of our Internet commerce business will
depend in large part upon continuing development of infrastructure for providing
Internet  access and  services.  The Internet  could lose its  viability  due to
delays in the development or adoption of new standards and protocols intended to
handle increased levels of Internet activity. There can be no assurance that the
infrastructure  or  complementary  services  will be  developed  or, if they are
developed,  that the Internet  will be a viable  marketing and sales channel for
the merchandise we offer.

         Security  breaches  could harm our business.  A significant  barrier to
electronic commerce is the secure transmission of confidential  information over
public networks.  Currently,  a significant number of our customers authorize us
to bill their credit cards to buy our  products.  For Internet  sales we rely on
encryption and authentication  technology licensed from third parties to protect
the  confidentiality  of  our  customers'  information.   Advances  in  computer
capabilities, new discoveries in the field of cryptography or other developments
may result in a  compromise  or breach of the  technology  used by us to protect
customer  transaction  data.  A party  who is able to  circumvent  our  security
measures could misappropriate  proprietary information or cause interruptions in
our operations.  Our security  measures may not prevent security  breaches.  Our
failure  to  prevent  security  breaches  could  harm our  business,  damage our
reputation and expose us to a risk of loss or litigation and possible liability.

         The protection of our domain names is uncertain  because the regulation
of domain names is subject to change.  We hold rights to various Internet domain
names,  including  collectibles.com.  Regulation  of domain names is expected to
change  in the  near  future.  We may  not be  able to  acquire  or to  maintain
appropriate domain names in all countries in which we do business.  Furthermore,
regulations governing domain names may not protect our proprietary rights. Third
parties have domain names similar to ours, and we may be unable to prevent third
parties from acquiring  additional domain names that are similar to ours or that
infringe upon or diminish the value of our proprietary rights.

         The  Internet  is  subject  to  legal   uncertainties   and   potential
governmental  regulation  that could affect our  business.  The  application  of
existing laws to the Internet,  particularly with respect to property ownership,
the payment of sales taxes,  libel and personal  privacy,  is uncertain  and may
take years to resolve. Because the Internet and electronic commerce are becoming
increasingly popular, various governments may seek to adopt laws and regulations
to control their use. These laws and regulations could apply to privacy, pricing
and the  characteristics  and quality of products and  services.  The growth and
development  of  electronic  commerce may also prompt  calls for more  stringent
consumer  protection laws. These laws may impose additional burdens on companies
conducting  business  over the  Internet.  The  adoption of any of these laws or
regulations may reduce Internet usage, which, in turn, could decrease the demand
for our products or increase our costs. Several telecommunications carriers have
asked the Federal Communications Commission to regulate  telecommunications over
the Internet,  regulate  Internet service providers and online service providers
and impose access fees on those providers. If the FCC grants these requests, the
costs of communicating on the Internet could increase substantially, which could
reduce  Internet  usage.  Any such  request  granted  by the FCC could  harm our
business.  In  addition,  U.S.  and  foreign  laws  regulate  our ability to use
customer   information  and  to  develop,   buy  and  sell  mailing  lists.  New
restrictions  in this area could  limit our  ability  to operate as planned  and
result in significant compliance costs.

Risks Related to our Capital Structure

         We have  substantial  debt, and our senior notes require large interest
payments and the payment of principal  in 2005.  Our long term debt  consists of
$75.0  million of 11% Senior  Secured Notes issued in March 1998 and a revolving
credit facility through a commercial bank of $14.0 million.  The annual interest
payments on the Senior Notes total  approximately  $8.3 million,  and the entire
principal  amount is due in July  2005.  The  annual  interest  payments  on the
revolving credit facility,  at the current interest rate, are approximately $1.2
million,  and the entire  principal  amount is due in July 2001. This debt could
have material  consequences to us and the holders of our  securities,  including
the following:

                  a  substantial  portion of our cash flow from  operations,  if
                  any,  will  be used  for  the  payment  of the  principal  and
                  interest  on our  debt and will  not be  available  for  other
                  purposes; and


<PAGE>



                  our ability to obtain  additional  financing in the future for
                  acquisitions,   working  capital,   capital  expenditures  and
                  general corporate or other purposes may be impaired.

If we are unable to generate  sufficient  cash flows from  operations to pay our
interest  obligations  or the  principal  at  maturity,  we may be  required  to
refinance  some or all of this debt. If we are not able to refinance our debt on
acceptable terms or to borrow additional money, we could be forced to default on
our debt obligations.

         The  terms  of  our  debt  impose  restrictions  on our  business.  The
Indenture  we  entered  into when we issued  the  Senior  Notes,  as well as the
revolving credit  agreement for our $14.0 million loan,  restrict our ability to
do the following:

        incur additional debt;

        pay dividends;

        make certain payments;

        incur liens;

        issue or sell the stock of some of our subsidiaries;

        use net proceeds from certain asset sales for  some  purposes other than
        repayment of the revolving credit and the Senior Notes;

        merge with another company;

        sell substantially all of our assets;

        enter into certain transactions with our affiliates; or

        encumber our assets.

Because of these  covenants,  our  ability to respond to changing  business  and
economic conditions might be significantly  restricted,  and we may be prevented
from engaging in transactions  that might otherwise be considered  beneficial to
us.

         Our stock price may  fluctuate,  which may make it  difficult to resell
your shares at attractive  prices. The market price of our common stock has been
subject to  significant  fluctuations  in the past and could be subject to these
fluctuations  in the  future in  response  to our  operating  results  and other
factors.  For example,  during the 52-week period ended  September 26, 2000, the
reported closing price of our common stock was as high as $14.00 on February 11,
2000 and as low as $2.50 on September  26, 2000.  In addition,  the stock market
has recently  experienced  extreme price and volume fluctuations that often have
been unrelated or  disproportionate  to the operating  performance of individual
companies.  Such fluctuations,  and general economic and market conditions,  may
adversely affect the market price of the common stock.



<PAGE>


         Our principal  stockholder has  significant  ownership and his interest
may be different  from and conflict with yours.  J.D.  Clinton is the beneficial
owner of 4,635,422 shares of our common stock (including  options and warrants),
representing  approximately  13.9% of the outstanding shares of common stock. To
our knowledge,  other than the holders of our Series B Preferred Stock, no other
shareholder  beneficially  owns as much as 5% of our shares of common stock. Mr.
Clinton is our largest stockholder, and his ownership could give him the ability
to influence  stockholder votes, such as the election of members of the Board of
Directors,  amendments  to our charter,  or approval of a merger,  asset sale or
other  corporate  transaction  requiring  approval  of  the  stockholders.   The
concentration  of  ownership by Mr.  Clinton  could delay or prevent a change in
control  of Shop At Home,  even  when a change of  control  might be in the best
interests of other stockholders.

         We have  anti-takeover  provisions that could prevent an acquisition of
our business at a premium  price.  Our Board of Directors,  without  stockholder
approval,  can issue preferred stock.  This preferred stock could have dividend,
liquidation,  conversion, voting or other rights that could adversely affect the
rights  of  the  holders  of  common  stock.  These  shares  could,  under  some
circumstances, be utilized as a method of discouraging, delaying or preventing a
change in control of Shop At Home, even if our  stockholders  believe the change
in control would be in our best interests. In addition, certain other provisions
and agreements could have the same effect, including:

                  the  provisions of the  Tennessee  Business  Combination  Act,
                  which  impose  restrictions  on  mergers  and  other  business
                  combinations  between  us and any holder of 10% or more of our
                  common stock;

                  the Indenture we entered into in connection  with our issuance
                  of  the  Senior  Notes  imposes  certain  restrictions  on our
                  ability  to enter  into  business  combinations  and gives the
                  holders of the Senior Notes the right to sell their Notes back
                  to us at a premium in the event of a change of control; and

                  Kent Lillie, our President and CEO, has the right to terminate
                  his employment  within one year after a "change of control" of
                  Shop At Home. A change of control for this purpose  means that
                  some  stockholder  owns  more of our  common  stock  than J.D.
                  Clinton and his related  parties,  or that Mr.  Clinton or his
                  designee is not elected to, or is removed  from,  the Board of
                  Directors (other than by a mutual agreement of Mr. Clinton and
                  Mr. Lillie).

         Risks Related to our Relationships with Third Parties

         We  depend  on  television   affiliation   agreements  which  could  be
terminated or not renewed.  Our business is dependent upon  affiliation and time
brokerage agreements with television broadcast stations,  cable system operators
and direct  broadcast  satellite  systems.  We must  renegotiate and renew these
agreements  from time to time.  Most of these  agreements  give the owner of the
station or cable system the right to terminate the agreement at any time with 30
days notice, or the right to preempt our programs in certain situations. We must
compete  with  other  television  programmers  for  time on these  stations  and
systems,  and there is no assurance we can match the prices our  competitors may
be willing to pay.  There can be no assurance  that any of the agreements can be
renewed on acceptable terms, if at all.

         We depend on exclusivity  arrangements with our vendors. Our ability to
maintain our gross profit  margins in certain  product  categories  is partially
dependent upon  exclusivity  agreements  with our vendors,  such that we are the
only seller, or one of a limited number of sellers, of particular products. Many
of our vendors have not entered into exclusivity  agreements with us and may not
be willing to do so. Those  vendors that have entered into such  agreements  may
terminate their  arrangements over time.  Vendors with whom we wish to establish
exclusivity   agreements  may  instead  enter  into  such  agreements  with  our
competitors.



<PAGE>


         We rely on service providers and product vendors. We are dependent upon
certain service  providers and product vendors to conduct our business.  Because
we have positioned  ourselves in the electronic commerce market as the seller of
certain unique products,  including sports memorabilia, we depend upon a limited
number of  suppliers  for such  products.  This  supply  cannot be  assured.  In
addition, we rely on the services of a credit card processor,  a single provider
for our  computer  hardware  and a  significant  amount of our  software,  and a
limited number of telephone service providers and shipping companies.  Should we
lose  or  experience  interruptions  in the  services  of any of  these  service
providers  or if certain of our vendor  relationships  terminate,  we may not be
able to replace these providers or vendors.

         Our business depends on the  availability of transponder  arrangements.
We depend upon the continuous  availability  of  transponder  time and satellite
capacity.  Our  programming  is  transmitted  by  a  non-preemptible   satellite
transponder  service under an agreement  expiring in 2005. The company providing
the service may terminate the agreement upon the occurrence of certain  defaults
by us.  The  satellite  could  malfunction  or  otherwise  cease  operating.  An
interruption or termination of transponder service could have a material adverse
effect on us.

         If the  authenticity  of our  collectible  products is challenged,  our
business may be  impaired.  Many of the  products we sell are  collectibles  and
memorabilia,  the price of which is  dependent  upon  their  unique  nature  and
authenticity.  Our  ability  to sell  collectible  products,  and  our  business
reputation generally, could be impaired if our customers have reason to question
the authenticity of these products. Additionally, the failure to ensure that all
the  products  sold are  authentic  could  result  in  litigation  and  possible
liability.

Risks Related to Technology Matters

         If we fail to keep  pace  with  rapid  technological  change,  it could
materially  harm our ability to attract and retain  customers.  The Internet and
electronic commerce industries are characterized by rapid technological  change,
changes  in user and  customer  requirements,  frequent  new  service or product
introductions  embodying  new  technologies  and the  emergence  of new industry
standards and practices that could render our website and  technology  obsolete.
Our  performance  will  depend,  in part,  on our  ability to license or acquire
leading  technologies,  to  enhance  our  existing  services  and to  respond to
technological advances and emerging industry standards and practices on a timely
and  cost-effective  basis. There can be no assurance that we will be successful
in using new technologies  effectively or adapting our website and technology to
emerging industry standards.

         The  increasing  number of channels  and  websites  pose a  significant
competitive  threat.  In order for our customers to purchase our products,  they
must either watch our television programs or access our website. Significant and
increasing competition exists for the attention of our potential customers.  The
Internet  consists  of  hundreds  of  millions of web pages and is growing at an
exceptional  rate.  Many of these web  pages  are used for the sale of  consumer
products.  The  television  broadcasting  industry also has become  increasingly
competitive in recent years. The consumer has  ever-growing  alternatives to the
traditional  over-the-air  television  broadcast,  including  cable  television,
satellite dishes,  multichannel  multipoint  distribution systems,  pay-per-view
programs and the proliferation of video recorders and video movie rentals. These
changes  have  created  smaller  television  viewing  audiences  for  particular
programs.  Further  technological  developments will likely continue this trend,
putting additional competitive pressures on us.



<PAGE>


         We may experience  problems from computer  systems  associated with the
year 2000. The widespread use of computer  programs that rely on two-digit dates
to perform computation and decision-making functions may cause computer systems,
including systems and software used by us and our website, to malfunction in the
year 2000 and may lead to  significant  business  delays and  disruptions in our
business and  operations.  We have  completed our plan to minimize the impact of
the year 2000 problem,  and to date we have not experienced any significant year
2000 problems. In addition to our internal systems,  several systems provided by
third parties are required for the  operation of our services,  any of which may
contain software code that still might not be year 2000 compliant. These systems
include  server  software  used  to  operate  our  network   servers,   software
controlling  routers,  switches and other  components of our data network,  disk
management  software used to control our data disk arrays,  firewall,  security,
monitoring  and  back-up   software,   as  well  as  desktop  personal  computer
applications software. Any failure of third party suppliers to provide year 2000
compliant  versions  of the  products  used by us could  result  in a  temporary
disruption of our services or otherwise disrupt our operations. Although to date
we  have  not  experienced  any  material  disruptions  in  our  operations,  an
undiscovered  failure to achieve  year 2000  compliance  by third party  systems
could result in complete  failure or  inaccessibility  of our services and could
adversely affect our business, financial condition and results of operations.

Risks Related to Legal and Regulatory Matters

         We may be subject to  liability  for sales and other  taxes.  We do not
collect  sales or other similar taxes from sales made into any states other than
Tennessee,  Massachusetts and Colorado.  Our business could be materially harmed
if  additional  sales and similar  taxes are imposed on us, or if penalties  are
assessed on us for past  nonpayment  of these taxes.  Recently  adopted  federal
legislation provides that, prior to October 1, 2001, a state cannot impose sales
taxes on products sold on the  Internet,  unless these taxes could be charged on
non-Internet  transactions involving the products. During this moratorium, it is
possible  that taxing  mechanisms  may be developed  that would,  following  the
moratorium,  impose  increasing sales and similar tax burdens on us. While there
are  federal  constitutional  impediments  to the  imposition  of  sales  tax on
Internet  sales and sales made through our  television  network,  it is possible
that federal legislation could be enacted to permit states to impose such taxes.

         Our broadcast properties are subject to significant regulation that may
be costly and may interfere  with our ability to conduct  business.  Federal law
permits the  operation  of  television  broadcast  stations  only with a license
issued by the FCC. The law empowers the FCC, among other things:

        to determine the frequencies, location and power of broadcast stations;

        to issue, modify, renew and revoke station licenses;

        to approve the assignment or transfer of control of broadcast licenses;

        to regulate the equipment used by stations;

        to  impose  penalties for  violations  of  the Communications Act or FCC
        regulations; and

        to regulate some of a station's programming content.

         FCC  television  licenses  are  granted or  renewed  for terms of eight
years,  although licenses may be renewed for a shorter period. We must apply for
renewal  of each  broadcast  license.  At the time an  application  is filed for
renewal, petitions to deny the renewal may be filed by interested parties. There
can be no assurance  that the licenses for our stations will be renewed at their
expiration  dates or, if renewed,  will be renewed for the full eight-year term.
The non-renewal or revocation of one or more of our television  station licenses
could have a material  adverse effect on our operations.  Failure to comply with
FCC rules and policies can also result in the  imposition of various  sanctions,
including monetary forfeitures or, for particularly  egregious  violations,  the
revocation of a license.

         Future changes in law could adversely affect our business. Congress and
the FCC are currently considering new laws, regulations and policies regarding a
wide variety of matters  which could affect the  operation  and ownership of our
broadcast properties. These matters include, for example:

        changes in the FCC's multiple station ownership restrictions;

        spectrum use fees;



<PAGE>


        political advertising rates;

        free political time;

        the  rules  and  policies  to  be applied in enforcing the  FCC's  equal
        opportunity regulations; and

        the  standards  to  govern  the  evaluation  of  television  programming
        directed toward children, and violent and indecent programming.

We are unable to predict the outcome of future federal legislation or the impact
of any such laws or regulations on our operations.

         We may be unable to enforce "must carry"  rights in some  markets.  Our
inability to enforce our "must  carry"  rights would limit our ability to expand
our television  programming.  Cable operators are generally  required by federal
law to carry the signals of local commercial  television stations.  For purposes
of the "must carry"  provisions,  a broadcast  station's market is determined by
the FCC using  published  industry data. The FCC,  however,  considers  specific
written requests to change a station's  market area,  including the exclusion of
communities from a television station's market. If successful, the cable company
is then not required to carry the station  under its "must  carry"  obligations.
The FCC has ruled on  several of these  requests  and in many  cases,  including
cases  against us, has excluded  particular  communities  from a market.  We are
unable to predict  the impact of any future  rulings of the FCC with  respect to
the  exclusion of the carriage of our  broadcast  stations  from any  particular
cable systems in our markets.

         Failure to obtain  "must-carry"  rights on digital television  channels
could adversely affect our business. The FCC has allotted to existing television
stations a second channel on which to provide  digital  television  service,  or
DTV.  The new digital  allocation  may result in a signal that does not reach as
many homes as the analog signal currently used by our stations.  If "must-carry"
rights are not  extended to these DTV  channels  and DTV  channels  receive wide
public  acceptance,  or if our  coverage  area is  reduced,  it will  impede our
ability to utilize this new service for the broadcast of our electronic commerce
programming.

         We  could  be  liable  for  product  liability,   libel,  violation  of
intellectual property and other legal claims. Some of the products we sell, such
as cutlery and knives and exercise equipment,  can pose a risk of bodily harm to
our customers and others if used in an inappropriate  fashion.  We face the risk
of  claims  being  made  and  litigation  being  filed  against  us for  damages
associated  with  the  use  of  these  products.  While  we do not  expect  such
litigation or the payment of damages by us to impose a material  risk, the costs
and legal fees of the defense of such  matters  could be  significant.  The wide
exposure  of our  programming  increases  the risk that we could be  subject  to
lawsuits for defamation, libel, invasion of privacy, for violations of publicity
rights, trademarks, service marks and other intellectual property rights arising
from the content of our programming. The risk of these types of lawsuits is even
greater for our Internet  programming because the law in this area is unsettled,
and we are  exposed  to the risks of  liability  under  foreign  laws  where our
Internet programming is available. We could be liable for programming or content
generated  by us, our users or our  vendors.  This  liability  may require us to
expend substantial resources or to discontinue certain products,  programming or
services.  The publicity  such lawsuits could generate could harm our reputation
or otherwise impact the growth of our business.

                              AVAILABLE INFORMATION



         We file annual,  quarterly and special  reports,  proxy  statements and
other information with the SEC. You may read and copy the Registration Statement
and any other document we file at the SEC's Public Reference Section,  450 Fifth
Street,  N.W.,  Room 1024,  Washington,  D.C. 20549.  Information  regarding the
operation  of  the  Public   Reference   Section  can  be  obtained  by  calling
1-800-SEC-0330.  The SEC also maintains an Internet site that contains  reports,
proxy and  information  statements,  and other  information  regarding  issuers,
including us, that file  electronically with the SEC. The address of the site is
http://www.sec.gov.  Our common  stock is listed on the Nasdaq  National  Market
System, which also maintains an Internet site at  http://www.nasdaq.com  through
which our reports, proxy statements and other information can be obtained.

         The SEC allows us to "incorporate by reference" the information we file
with it,  which  means  that we can  disclose  important  information  to you by
referring you to those documents. These incorporated documents contain important
business and financial information about us that is not included in or delivered
with this prospectus. The information incorporated by reference is considered to
be part of this prospectus, and later information filed with the SEC will update
and supersede this information.

         We incorporate by reference into this prospectus:

        Our  Annual Report on Form 10-K for the 2000 fiscal year, filed with the
        SEC on August 31, 2000;

        Our Current Report on Form 8-K, filed with the SEC on July 5, 2000;

        Our Current Report on Form 8-K, filed with the SEC on September 1, 2000;

        Our Current Report on Form 8-K, filed with the SEC on September 6, 2000;

        Our  Current  Report  on  form  8-K, filed with the SEC on September 22,
        2000; and

        The description  of  our  common   stock   contained  in  a registration
        statement  on Form  8-A  filed  with  the SEC on February 22, 1995,  and
        any  amendment  or  report  filed  for  the  purpose  of  updating  such
        description.

         All  documents  filed  by us in the  future  with the SEC  pursuant  to
Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934, prior
to the filing of a post-effective  amendment which indicates that all securities
offered  have been  sold or which  deregisters  all  securities  then  remaining
unsold,  shall also be  incorporated by reference into this  prospectus.  Any of
those documents will be considered a part of this prospectus from the date it is
filed with the SEC.

         Any statement  contained in a document  incorporated by reference shall
be considered to be modified or  superseded  for purposes of this  prospectus to
the  extent  that a  statement  contained  in this  prospectus  or in any  other
subsequently filed document,  which also is incorporated by reference,  modifies
or supersedes the statement. Any statement that is modified or superseded is not
a part of this prospectus, except in the form as it is modified or superseded.

         We will provide without charge to each person, including any beneficial
owner, to whom a prospectus is delivered,  upon written or oral request,  a copy
of any and all of the documents  incorporated  by reference in this  prospectus,
including any exhibits that are  specifically  incorporated by reference in that
information.  Requests for such copies should be directed to George J. Phillips,
Executive Vice President and General  Counsel,  Shop At Home, Inc., 5388 Hickory
Hollow Parkway, Antioch, Tennessee 37013; 615.263.8090.


<PAGE>



                           FORWARD-LOOKING STATEMENTS

         This prospectus,  and the information we are incorporating by reference
into it, includes  forward-looking  statements within the meaning of Section 27A
of the Securities Act of 1933 and Section 21E of the Securities  Exchange Act of
1934.  We have based  these  forward-looking  statements  largely on our current
expectations and projections  about future events and financial trends affecting
the financial condition of our business.  These  forward-looking  statements are
subject to a number of risks,  uncertainties and assumptions about Shop At Home,
including, among other things:

        general  economic  and  business  conditions, both nationally and in our
        markets;

        our  expectations and estimates concerning future financial performance,
        financing plans and the impact of competition;

        anticipated trends in our business;

        existing and future regulations affecting our business;

        our successful implementation of our business strategy;

        fluctuations in our operating results;

        technological changes in the television and Internet industry; and

        other risk factors described under "Risk Factors" in this prospectus.

         In addition,  in this prospectus,  the words "believe,"  "may," "will,"
"estimate,"   "continue,"   "anticipate,"   "intend,"   "expect"   and   similar
expressions, as they relate to Shop At Home, our business or our management, are
intended to identify forward-looking statements.

         We  undertake  no   obligation   to  publicly   update  or  revise  any
forward-looking  statements,  whether  as a result  of new  information,  future
events or otherwise  after the date of this  prospectus.  Because of these risks
and uncertainties,  the  forward-looking  events and circumstances  discussed in
this  prospectus may not occur and actual results could differ  materially  from
those anticipated or implied in the forward-looking statements.


                                  SHOP AT HOME
         General

         We sell specialty consumer products,  primarily  collectibles,  through
interactive   electronic  media,   including  broadcast,   cable  and  satellite
television and, increasingly,  the Internet. We offer a variety of products such
as sports cards and memorabilia,  coins,  currency and jewelry, many of which we
sell on an exclusive  basis.  We produce  programming in a digital format in our
new  state-of-the-art  facilities in Nashville,  Tennessee.  The  programming is
transmitted by satellite to cable television  systems,  television  broadcasting
stations  and  satellite  dish  receivers  across the  country.  We also deliver
programming through our website, collectibles.com.  We launched collectibles.com
on November 12, 1999, and we intend for it to become the premier website for the
sale of collectible products.



<PAGE>


         We believe that the  emergence of the Internet as a global  interactive
communications   medium   provides  us  with  an  opportunity  to  leverage  our
traditional  broadcast  assets  and  our  significant  experience  in  marketing
specialty  consumer  products over an electronic  medium.  Since fiscal 1994, we
have  increased our net revenues from $21.7 million to $200.1  million in fiscal
2000,  almost entirely through the use of traditional  television  broadcasting.
The Internet  offers us the potential to broaden our customer  base, the ability
to offer an expanded product line, the capability to use computer  technology to
reduce  the  cost  of  processing  and  fulfilling   customer  orders,  and  the
opportunity to enhance the consumer shopping  experience,  which we believe will
result  in  additional  repeat  customers.  In 1997,  we  established  our first
website,  shopathomeonline.com,  which offered many of the same products sold on
our  television  programming.  We  worked  with  Oracle  Corporation,  a leading
information  management  software  company,   Broadvision,  a  leading  Internet
e-business  software  company,  and  others  to  develop  collectibles.com.   We
discontinued  shopathomeonline.com when collectibles.com was launched. Since its
launch and through June 30, 2000, we generated approximately $4.7 million of net
revenues from sales made through collectibles.com.

         We also  market  our  website  at  minimal  incremental  cost,  through
cross-promotional   advertising   on  our  television   broadcast   programming,
introducing  our  traditional  television  shoppers  to a more  interactive  and
cost-efficient  sales  method.  In  addition,  we have  introduced  recently  an
affiliate  program  where the owners of other  websites are paid a commission of
sales made by us where the customer is referred to us through the other website.
This  affiliate  program  is more  cost-effective  because we only pay for sales
actually  made.  As of June  30,  2000,  we had  entered  into  agreements  with
approximately  3,700 such affiliates,  of which approximately 1,300 had actively
referred customers to us. These numbers are expected to increase rapidly.

         We own and operate six UHF  television  stations,  which are located in
the San Francisco,  Boston, Houston, Cleveland,  Raleigh and Bridgeport markets.
Five of our television  stations are located in the top 13 television markets in
the United States,  including the  Bridgeport  station which covers a portion of
the New York  market.  As of  September  25, 2000,  our  television  programming
reached,  during all or part of the day,  approximately  59.4 million households
that  receive  cable  television  and  direct   broadcast  system   programming.
Approximately   25.0  million  cable  households   receive  our  programming  on
essentially a full-time basis (20 or more hours per day). On September 20, 2000,
we entered into a preliminary  letter  agreement to sell WSAH in Bridgeport to a
third party for $37.5 million. The sale of the station is subject to a number of
contingencies,  including the completion of a due diligence investigation by the
buyer and the approval of the Federal  Communications  Commission  to assign the
license of the station. We purchased WSAH in June 1999 for $18.1 million.

         Our products are segmented into two  categories:  jewelry and lifestyle
products,  and sports and collectible  products.  Jewelry and lifestyle products
include  high-end  jewelry  and  gemstones,  health  and beauty  aids,  exercise
equipment and  electronics.  Sports and collectible  products include sports and
entertainment memorabilia,  trading cards, coins and knives. We believe that our
product  mix and  marketing  strategy  are  unique  in the  electronic  commerce
industry  because we  feature  products  with high  average  selling  prices and
emphasize merchandise that is not widely available.

                                 USE OF PROCEEDS

         The selling  securityholders  will receive all of the proceeds from the
sale of the securities sold pursuant to this prospectus, although we may receive
up to  approximately  $10.0  million upon  payment of the exercise  price of the
warrants,  which is $5.00 per share, subject to adjustment.  If the warrants are
exercised,  we intend to use the  proceeds  primarily  for  working  capital and
general corporate purposes.

                          DESCRIPTION OF CAPITAL STOCK

         We are authorized to issue 100,000,000 shares of common stock,  $0.0025
par value,  30,000,000 shares of non-voting common stock, $0.0025 par value, and
1,000,000 shares of preferred stock, $10.00 par value. The following description
of our  capital  stock  does not  purport to be  complete  and is subject to and
qualified in its  entirety by our amended and  restated  charter and amended and
restated bylaws and by the provisions of applicable Tennessee law,  particularly
the  articles of  amendment  to our  charter  relating to the Series B Preferred
Stock.



<PAGE>


Common Stock

         As of  September  22,  2000,  31,266,787  shares of common  stock  were
outstanding,  held of  record  by  approximately  590 stockholders.

         The holders of common  stock are  entitled to one vote per share on all
matters to be voted upon by  stockholders.  Subject to  preferences  that may be
applicable  to any  outstanding  preferred  stock,  holders of common stock will
receive  ratably such  dividends  as the board of  directors  may declare out of
funds  legally  available  for that  purpose.  In the event of our  liquidation,
dissolution or winding up, the holders of common stock will share ratably in all
assets remaining after payment of liabilities and the liquidation  preference of
any  outstanding  preferred  stock.  The  common  stock  has  no  preemptive  or
conversion  rights,  other  subscription  rights,  or redemption or sinking fund
provisions.   All  outstanding  shares  of  common  stock  are  fully  paid  and
non-assessable.  Our board of directors is not classified, and cumulative voting
is not permitted.

Non-Voting Common Stock

         Shares  of   non-voting   common  stock  have  the  same   preferences,
limitations  and relative  rights as our voting  common  stock,  except that the
shares of non-voting common stock have no voting rights,  unless granted by law.
There are no shares of non-voting common stock outstanding.

Preferred Stock

         The board of directors has the authority, without further action by the
stockholders,  to issue up to 1,000,000 shares of preferred stock in one or more
series and to designate the rights, preferences,  privileges and restrictions of
each such  series.  The  issuance  of  preferred  stock could have the effect of
restricting  dividends  on the common  stock,  diluting  the voting power of the
common stock,  impairing the liquidation  rights of the common stock or delaying
or preventing our change in control without further action by the  stockholders.
We currently  have two series of preferred  stock  authorized  and  outstanding,
consisting of Series A Preferred Stock and Series B Preferred  Stock. We have no
present plans to issue any additional shares of preferred stock.

         Series A Preferred Stock

         We are authorized to issue 140,000 shares of Series A Preferred  Stock.
As of September 22, 2000,  there were 92,732 shares of Series A Preferred Stock,
par  value  $10.00  per  share,   outstanding  and  held  by   approximately  17
stockholders  of record.  The Series A  Preferred  Stock is  entitled to receive
dividends,  preferences,  qualifications,   limitations,  restrictions  and  the
distribution of assets upon liquidation before our common stock.

         Holders of Series A Preferred  Stock are entitled to receive,  but only
when declared by the Board of Directors,  cumulative  cash dividends at the rate
of $.10 per share per annum.

         In the event of our liquidation, dissolution or winding up, the holders
of shares of Series A Preferred  Stock are  entitled to receive,  payable out of
our  assets,  an amount  equal to $10.00  per  share,  plus  accrued  and unpaid
dividends. We must pay this amount before we distribute any of our assets to the
holders of common  stock or any  preferred  stock that is junior to the Series A
Preferred Stock.

         As  long  as  there  are  shares  of  the  Series  A  Preferred   Stock
outstanding,  we may not issue any capital stock that ranks senior to the Series
A  Preferred  Stock with  respect to  liquidation,  dissolution  and  winding up
without the consent of the holders of the Series A Preferred  Stock.  Any holder
of any shares of Series A  Preferred  Stock may  require us to redeem all or any
portion of the Series A Preferred  Stock,  for a  redemption  price per share of
$10.00,  plus  accrued and unpaid  dividends.  The Series A  Preferred  Stock is
convertible  at any time into shares of common  stock at a ratio of one share of
common stock for one share of Series A Preferred Stock.



<PAGE>


         The holders of Series A Preferred  Stock  generally are not entitled to
vote.  There are some  situations,  however,  in which the  holders  of Series A
Preferred Stock are entitled to vote. First, holders of Series A Preferred Stock
may vote if required by Tennessee  corporate law.  Second,  our charter requires
the holders of a majority  of shares of the Series A Preferred  Stock to consent
to (1) the  authorization,  creation or issuance of a new class of capital stock
or series of preferred stock having rights,  preferences or privileges senior to
the Series A  Preferred  Stock,  (2) any  increase  in the number of  authorized
shares of any class of capital stock or series of Preferred Stock having rights,
preferences  or privileges  senior to the Series A Preferred  Stock,  or (3) the
amendment of any provision of our charter which would  materially  and adversely
affect  any  right,  preference,  privilege  or  voting  power  of the  Series A
Preferred Stock.  Holders of Series A Preferred Stock have no preemptive  rights
with respect to any of our shares or other securities  which may be issued,  and
such shares are not subject to assessment.

         Series B Convertible Preferred Stock

                  General

         On June 30, 2000,  we issued  2,000 shares of our Series B  Convertible
Preferred  Stock,  $10,000  stated  value per share,  and  warrants  to purchase
2,000,000  shares of our common stock with a current  warrant  exercise price of
$5.00  per  share,  subject  to  adjustment,  in a private  placement  to select
institutional  investors. The net proceeds of the offering, after expenses, were
approximately  $19.1 million. We will receive an additional $10.0 million if the
warrants are exercised in full.

         The preferences, limitations and rights of our Series B Preferred Stock
are set out in the Articles of Amendment to our charter  filed on June 30, 2000.
At the  same  time we  filed  the  Articles  of  Amendment,  we  entered  into a
Securities  Purchase  Agreement  and  Registration  Rights  Agreement  with  the
purchasers of the Series B Preferred  Stock which set forth  certain  rights and
obligations  of the  parties  with  respect to these  shares.  The  Articles  of
Amendment,  Securities Purchase Agreement and Registration Rights Agreement were
filed with the SEC as  exhibits to Form 8-K,  filed July 5, 2000,  and which has
been  incorporated  herein by reference.  On September 21, 2000, we entered in a
Waiver and Agreement with the holders of the Series B Preferred  Stock,  setting
forth  certain  additional   agreements  and  certain  changes  in  the  earlier
documents, which are reflected in the following descriptions. We filed a copy of
the Waiver and  Agreement  with the SEC on September  22, 2000, as an exhibit to
Form 8-K, which has also been incorporated herein by reference.

                  Dividends

         The Series B Preferred  Stock  carries a dividend rate of 6% per annum,
payable  semi-annually  during the first year and  quarterly  thereafter or upon
conversion or redemption. At our option, dividends may be paid in cash or shares
of common stock,  subject to satisfaction of the conditions  described below. If
we choose to pay dividends in shares of our common  stock,  the number of shares
to be issued in payment of a dividend  on the Series B  Preferred  Stock will be
equal to the  accrued  dividends  divided by the  dividend  conversion  price as
described  below.  If we do not pay  dividends  within five business days of the
date the  dividends  are due, we will be obligated to pay interest on the unpaid
amount at the rate of 18% per annum.

         For purposes of this calculation, the dividend conversion price will be
equal to 95% of the  average of the  closing  sale  prices of our  common  stock
during the five  consecutive  trading days  immediately  preceding  the dividend
date.  For example,  if the dividend date were September 27, 2000 and we elected
to pay the  dividend  in shares of our common  stock,  95% of the average of the
closing sale prices of our common stock during the five consecutive trading days
ending on  September  26,  2000 was  $2.5206  per share,  and we would have been
required  to issue 59  shares of  common  stock per share of Series B  Preferred
Stock in lieu of a cash dividend,  calculated as follows, where N represents the
number of days since the date of last  dividend  payment or the issuance date of
the Series B Preferred  Stock if dividends  have not been paid (assuming N is 90
days):

(0.06) (N/365) ($10,000)  = 59
            $2.5206

         We will not have the right to pay  dividends  in  shares of our  common
stock if a triggering event, as described below, has occurred and is continuing.
Triggering events include the following:



<PAGE>


                  if the effectiveness of our registration  statement filed with
                  the SEC to cover the shares of our common stock which might be
                  issued  upon  conversion  or as  dividends  on  the  Series  B
                  Preferred  Stock  or upon  exercise  of the  related  warrants
                  lapses for any  reason,  including,  without  limitation,  the
                  issuance of a stop order, or is unavailable to a holder of the
                  Series B Preferred  Stock for sale of all of the shares  being
                  registered by the registration  statement,  in accordance with
                  the terms of the Registration Rights Agreement, and such lapse
                  or  unavailability  continues  for a period  of 5  consecutive
                  trading  days or for more than an aggregate of 10 trading days
                  in any 365-day period;

                  the  suspension or delisting  from trading of our common stock
                  on the Nasdaq National Market for a period of five consecutive
                  trading  days or for more than 10 trading  days in any 365-day
                  period;

                  our  notice to any holder of Series B  Preferred  Stock of our
                  intent not to comply with a request for conversion tendered in
                  accordance  with  the  terms  of  the  articles  of  amendment
                  relating to the Series B Preferred Stock;

                  our failure to issue shares  of  common stock upon  conversion
                  prior to the 10th business day  after  the  required  date  of
                  delivery;

                  our failure to pay any daily payment due to a triggering event
                  (explained below);

                  our  failure to issue  shares of common  stock  after a proper
                  request from a holder of the Series B Preferred  Stock, if our
                  stockholders do not approve issuance of shares of common stock
                  upon  conversion of the Series B Preferred  Stock and exercise
                  of  the  related  warrants  and  the  failure  is  due  to the
                  limitation on the number of shares we may issue to comply with
                  Nasdaq Rule 4460;

                  our  failure  to  receive  shareholder  approval  on or before
                  November  30, 2000 for the  issuance of the common  stock upon
                  conversion  of the Series B Preferred  Stock,  the exercise of
                  the  warrants,  and in  payment of  dividends  on the Series B
                  Preferred Stock;

                  an event of default under any other  document  evidencing  our
                  debt which causes the debt to become due or failure to pay any
                  of our debt at the maturity date; or

                  our breach of any representation, warranty, covenant or  other
                  term or condition of the documents governing the  issuance  of
                  the Series B Preferred Stock unless the breach would not  have
                  a material adverse  effect  on  us  and  is  cured  within  10
                  business days after it occurs.

                  Maturity Date

         The Series B Preferred  Stock  matures on June 30, 2003,  at which time
the shares must be redeemed or  converted  at our option.  If we elect to redeem
any Series B Preferred  Stock  outstanding on June 30, 2003, the amount required
to be paid will be equal to the liquidation preference of the Series B Preferred
Stock,  which equals the price  originally paid for such shares plus accrued and
unpaid  dividends.  If  we  elect  to  convert  any  Series  B  Preferred  Stock
outstanding  on that  date,  we will be  required  to issue  shares in an amount
determined as described  below under  "Description  of Capital  Stock--Preferred
Stock--Series B Convertible Preferred Stock--Conversion."

                  Conversion

         Subject to the conditions  described  below, we may require the selling
securityholders  to convert  the  Series B  Preferred  Stock into  shares of our
common stock.  In addition,  beginning on December 31, 2000 or earlier under the
conditions  described below, the selling  securityholders will have the right to
convert  their  Series B  Preferred  Stock  into  shares  of our  common  stock.
Regardless of whether the selling securityholders elect to convert or we require
conversion, the number of shares of common stock to be issued upon conversion of
a Series B Preferred  Share is  determined  by dividing  the sum of $10,000 plus
accrued and unpaid dividends by the applicable conversion price described below.
The applicable  conversion  price will be a percentage of the lowest closing bid
price of our common  stock for the four  consecutive  trading days ending on and
including the conversion  date, but the conversion  price will not exceed $12.00
per share, subject to adjustment.  The conversion percentage was 100% on July 1,
2000 and then decreases  permanently  one  percentage  point on the first day of
every calendar month following July 1, 2000, but the conversion  percentage will
never be less than 88%. The lowest closing bid price of our common stock for the
four consecutive trading days ending on September 26, 2000 was 2.50.

         On  September  21,  2000,  we  delivered to the holders of the Series B
Preferred  Stock our  election  to require the  conversion  of 500 shares of the
Series B Preferred  Stock into common  stock by October  31,  2000.  At the same
time,  with the  consent  of the  holders of the Series B  Preferred  Stock,  we
delivered our election,  dated as of November 1, 2000, to require the conversion
of 500 shares of the Series B Preferred  Stock into common stock by December 31,
2000.  Prior to the  required  conversions  on October 31, 2000 and December 31,
2000,  the  holders of the  Series B  Preferred  Stock may elect to convert  the
shares set forth in our election at any time.

         If the holders of Series B Preferred  Stock do not elect to convert the
shares  earlier than  October 31 and December 31, 2000,  the number of shares of
common  stock  to be  issued  (exclusive  of  dividends)  on each  date  will be
determined according to the following formulas:

           On October 31, 2000               On December 31, 2000
           -------------------               --------------------

                $5,000,000                        $5,000,000
             ----------------                   ---------------
                97% X  P                           95% X  P

"P" is the lowest bid price of our common stock for the four consecutive trading
days ending on and including the conversion date.

         Based on the above formulas and  assumptions,  the following table sets
forth the number of shares of our  common  stock we would be  required  to issue
(exclusive  of  dividends)  on each  conversion  date,  assuming the  applicable
conversion  price on each date were based on 97% and 95%,  respectively,  of the
lowest closing bid price of our common stock during the four trading days ending
on September 26, 2000,  which was $2.50. The table also sets forth the number of
shares of our common stock we would be required to issue  assuming (1) increases
of 25%, 50% and 75% in the assumed  conversion  price; (2) decreases of 25%, 50%
and 75% in the assumed conversion price.

          Assumed Conversion Price           Approximate Number
       Per Share of Common Stock (1)      of Shares of Common Stock
                                          Issuable Upon Conversion (2)

October 31, 2000

$4.2438 (+75%)                                    1.2 million

$3.6375(+50%)                                     1.4 million

$3.0312(+25%)                                     1.6 million

$2.4250                                           2.1 million

$1.8188(-25%)                                     2.7 million

$1.2125(-50%)                                     4.1 million

$0.6062(-75%)                                     8.2 million

December 31, 2000

$4.1562(+75%)                                     1.2 million

$3.5625(+50%)                                     1.4 million

$2.9688(+25%)                                     1.7 million

$2.3750                                           2.1 million

$1.7812(-25%)                                     2.8 million

$1.1875(-50%)                                     4.2 million

$0.5938(-75%)                                     8.4 million

(1)      The  assumed  conversion  price is based on $2.50,  which is the lowest
         closing  bid  price for the four  consecutive  trading  days  ending on
         September  26, 2000,  multiplied by 97% for the October 31, 2000 price,
         and by 95% for the December 31, 2000 price.

(2)      The number of shares of common stock issuable upon  conversion does not
         take into  account  any shares of common  stock that may be issuable as
         dividends  on the  Series B  Preferred  Stock or upon  exercise  of the
         warrants  issued in connection  with the sale of the Series B Preferred
         Stock.

         A holder of Series B  Preferred  Stock will not be  required to convert
its selected  Series B Preferred  Stock into common stock to the extent that the
number of shares of common stock it would receive as a result of the  conversion
would exceed 20% of the aggregate  trading volume of our shares between the date
of our  conversion  notice and the date of the required  conversion  of Series B
Preferred  Stock or certain other  conditions  are not met. This period would be
between  September 22 and October 31, 2000 in the first case, and November 1 and
December 31, 2000 in the second case.

         The following  table sets forth the number of shares of common stock we
would be  required  to issue  upon  conversion  of all 2,000  shares of Series B
Preferred  Stock  (ignoring  certain  limitations  on conversion of the Series B
Preferred Stock) at an assumed  conversion price of $2.45,  which price is equal
to 98% of the  applicable  price of  $2.50 as of  September  26,  2000,  and the
resulting  percentage of our total shares of common stock outstanding after such
a conversion.  The table also sets forth the number of shares of common stock we
would be required to issue  (ignoring  certain  limitations on conversion of the
Series B Preferred  Stock)  assuming  (1)  increases  of 25%, 50% and 75% in the
assumed  conversion  price;  (2)  decreases  of 25%,  50% and 75% in the assumed
conversion price; and (3) as of September 26, 2000, the maximum fixed conversion
price of $12.00 per share,  subject to adjustment as provided in the Articles of
Amendment to our charter.

     Assumed Conversion Price      Approximate Number         Percentage of
    Per Share of Common Stock    of Shares of Common Stock    Common Stock
                                Issuable Upon Conversion(1)  After Conversion(2)

$4.2875(+75%)                           4.7 million              13.0%

$3.6750(+50%)                           5.4 million              14.8%

$3.0625(+25%)                           6.5 million              17.3%

$2.4500                                 8.2 million              20.7%

$1.8375(-25%)                          10.9 million              25.8%

$1.2250(-50%)                          16.3 million              34.3%

$0.6125(-75%)                          32.7 million              51.1%

$12.00(current maximum)                 1.7 million               5.1%

(1) The  number of  shares of common  stock  issuable  upon  conversion  and the
percentage of outstanding  common stock after such conversion set forth above do
not take into  account  any  shares  of common  stock  that may be  issuable  as
dividends  on the Series B  Preferred  Stock or upon  exercise  of the  warrants
issued in  connection  with the sale of the  Series B  Preferred  Stock.  If the
dividends on Series B Preferred Stock had been paid in common stock for the full
$20.0 million  stated value of the Series B Preferred  Stock over the three-year
term thereof,  assuming a constant dividend conversion price of $2.5206, and the
related  warrants had been fully  exercised as of September  26, 2000,  we would
have been  required  to issue an  additional  1,428,212  shares as  payment  for
accrued  dividends and an additional  2,000,000  shares upon the exercise of the
related   warrants.   These  calculations  do  not  take  into  account  certain
limitations on the conversion of the Series B Preferred Stock.

(2) Calculated based on 31,266,787 shares of common stock issued and outstanding
as of September 22, 2000,  plus the number of shares issuable upon conversion of
all the Series B Preferred Stock (ignoring  certain  limitations on conversions)
at the various assumed conversion prices.

         After  December  31,  2000,  we may elect to convert  any or all of the
outstanding  Series B Preferred Stock,  subject to a volume  limitation equal to
20% of our trading  volume  between  the date we give notice of our  election to
convert the Series B Preferred Stock and the date the conversion is effective (a
period of time between 20 and 60 business  days).  Among the  conditions  to our
ability to require  conversion at that time of the Series B Preferred  Stock are
the following:



<PAGE>


                  a  registration  statement  is  effective  at all times,  with
                  limited   exceptions,    during   the   period   between   the
                  effectiveness  of the  registration  statement and the date of
                  the  conversion,  covering the resale of that number of shares
                  required to be registered pursuant to the related registration
                  rights agreement;

                  the  common  stock  has been  listed on a  national  market or
                  exchange  since  the  effective   date  on  the   registration
                  statement and delisting or suspension has not been threatened;

                  from the date the Series B Preferred  Stock was issued through
                  the required  conversion date, there has not been a triggering
                  event   as   described    under    "Description   of   Capital
                  Stock--Preferred   Stock--Series   B   Convertible   Preferred
                  Stock--Dividends"  or an event that without  being cured would
                  constitute a triggering  event or a public  announcement  of a
                  pending change of control;

                  the  aggregate  amount of Series B Preferred Stock is at least
                  100 shares;

                  from the date the Series B Preferred  Stock was issued through
                  the required  conversion date, we have timely delivered shares
                  of common  stock upon  conversion  of the  Series B  Preferred
                  Stock and exercise of the related warrants;

                  on or before  November 30, 2000 we have  obtained  stockholder
                  approval for the issuance of the common  stock  issuable  upon
                  conversion of or dividends on the Series B Preferred Stock and
                  exercise of the related warrants;

                  we  must  have  made   timely   payments  on  the  other  debt
                  obligations  we owe, and we cannot change certain of the terms
                  of such debt  instruments  which will  increase  the amount of
                  such  debt or agree to  certain  more  restrictive  terms  and
                  conditions;

                  we are  in  compliance  in  all  material  respects  with  the
                  articles  of  amendment,  the  warrants,  and  the  securities
                  purchase agreement and the registration  rights agreement with
                  regard to the Series B Preferred Stock;

                  during  the  period  between  the date we give  notice  of our
                  election to require  conversion and the actual conversion date
                  we cannot  give  another  notice of our  election to require a
                  conversion; and
         .
                  by October 31,  2000,  either (i) we must  deliver a notice to
                  the  holders  of the  Series B  Preferred  Stock that we are a
                  party to a loan  agreement  giving us the ability to borrow at
                  least  $20.0  million  (less  the  amount  of  the  loan  then
                  outstanding),  and that we are in compliance with the terms of
                  the loan  agreement;  or (ii) we are party to an  agreement to
                  sell one of our television stations for cash proceeds,  net of
                  fees and  expenses,  of at least  $30.0  million  on or before
                  October 31, 2000,  and we also meet certain other  conditions,
                  including closing the sale on or before March 15, 2001.

         The selling securityholders do not have the right to convert any of the
Series B Preferred Stock before January 1, 2001. This restriction, however, will
not apply:

                  with  respect to shares of Series B Preferred Stock we require
                  the holders to convert;

                  after  the delisting or suspension or the threatened delisting
                  or suspension from trading of our common stock;

                  after  the  occurrence  of  a  change  of   control   or   the
                  announcement of a pending change of control;


<PAGE>



                  after there has occurred a triggering event as described under
                  "Description  of  Capital  Stock--Preferred   Stock--Series  B
                  Convertible  Preferred  Stock--Dividends"  or  an  event  that
                  without being cured would constitute a triggering event;

                  after we issue any other  convertible securities or options at
                  a price which varies  or may vary with the market price of our
                  common stock;

                  after  any date on which we fail to pay the  redemption  price
                  for any  Series  B  Preferred  Stock  in a  timely  manner  in
                  accordance with a redemption at our election;

                  with  respect to any conversion of Series B Preferred Stock at
                  a price equal to $12.00, subject to adjustment;

                  on and after the date of the stockholder meeting, but no later
                  than  November  30,  2000,  if we fail to  obtain  stockholder
                  approval  for the  issuance  of the  shares  of  common  stock
                  issuable  upon  conversion  of and the  issuance of the common
                  stock  dividends on the Series B Preferred  Stock and exercise
                  of the related warrants;

                  if  we  do  not  make  timely   payments  on  the  other  debt
                  obligations  we owe,  or if we  change  the terms of such debt
                  instruments  in ways  which will  increase  the amount of such
                  debt  or  agree  to  certain   more   restrictive   terms  and
                  conditions; or

                  after  October  31,  2000,  if by that  date,  (i) we have not
                  delivered  a notice to the  holders of the Series B  Preferred
                  Stock  that we are a party to a loan  agreement  giving us the
                  ability to borrow at least $20.0  million  (less the amount of
                  the loan then outstanding), and that we are in compliance with
                  the terms of the loan  agreement,  and (ii) we are not a party
                  to an  agreement  to sell one of our  television  stations for
                  cash  proceeds,  net of fees and  expenses,  of at least $30.0
                  million on or before  October 31,  2000,  and which also meets
                  certain  other  conditions,  including  closing the sale on or
                  before March 15, 2001.

         On and after  January 1, 2001,  the  holders of the Series B  Preferred
Stock have the right to convert their shares of Series B Preferred Stock without
restriction, except as described in the next paragraph.

         No holder may convert any Series B Preferred Stock exceeding the number
of shares which, upon giving effect to such conversion,  would cause the holder,
together  with the holder's  affiliates,  to have acquired a number of shares of
common stock during the 60-day period  ending on the date of  conversion  which,
when added to the number of shares of common stock held at the beginning of such
60-day  period,  would  exceed  9.99%  of our  then  outstanding  common  stock,
excluding for purposes of such determination any shares of common stock issuable
upon conversion of the Series B Preferred Stock that have not been converted and
upon exercise of the related warrants that have not been exercised.

                  Redemption



         We also have the right, provided specified conditions are satisfied, to
redeem some or all of the outstanding Series B Preferred Stock for cash equal to
a percentage of the price paid for each preferred share plus accrued  dividends.
The  redemption  percentage  was  100%  on  July  1,  2000  and  then  increases
permanently  one  percentage  point on the  first  day of every  calendar  month
following July 1, 2000,  provided that the redemption  percentage  will never be
greater  than  120%.  Under  the  terms  of the  indenture  we  entered  into in
connection with our issuance in 1998 of our $75,000,000 11% Senior Secured Notes
Due 2005, we cannot redeem our  outstanding  shares for cash (subject to certain
exceptions).  So long as the Senior Notes are outstanding,  the Company does not
expect to redeem for cash any material amount of the Series B Preferred Stock.

         The conditions to our right to redeem Series B Preferred Stock include,
among others:

                  we  have  timely  delivered  shares  of  common   stock   upon
                  conversion of the Series B Preferred Stock and exercise of the
                  related warrants;

                  a  registration  statement  relating to the Series B Preferred
                  Stock and  warrants  has been  effective  for at least 20 days
                  prior to the  redemption  date  covering  the  resale  of that
                  number of shares  required  to be  registered  pursuant to the
                  related registration rights agreement;

                  the common stock  has  been  listed  on  a  national market or
                  exchange for at least 20 days prior to the redemption date;

                  from June 30,  2000  through the date of a  redemption  at our
                  election,  there has not  occurred  a  triggering  event or an
                  event that without  being cured would  constitute a triggering
                  event or a public announcement of a pending change of control;

                  on or before  November 30, 2000 we have  obtained  stockholder
                  approval for the issuance of the common  stock  issuable  upon
                  conversion  of and the issuance of common  stock  dividends on
                  the  Series B  Preferred  Stock and  exercise  of the  related
                  warrants;

                  the redemption must be permitted under our credit agreements;

                  we  must  have  made   timely   payments  on  the  other  debt
                  obligations  we owe,  and we cannot  change  the terms of such
                  debt  instruments  in ways which will  increase  the amount of
                  such  debt or agree to  certain  more  restrictive  terms  and
                  conditions;

                  we are  in  compliance  in  all  material  respects  with  the
                  articles  of  amendment,  the  warrants,  and  the  securities
                  purchase agreement and the registration  rights agreement with
                  regard to the Series B Preferred Stock; and

                  by October 31,  2000,  either (i) we must  deliver a notice to
                  the  holders  of the  Series B  Preferred  Stock that we are a
                  party to a loan  agreement  giving us the ability to borrow at
                  least  $20.0  million  (less  the  amount  of  the  loan  then
                  outstanding),  and that we are in compliance with the terms of
                  the loan  agreement,  or (ii) we must be party to an agreement
                  to sell one of our television stations for cash proceeds,  net
                  of fees and  expenses,  of at least $30.0 million on or before
                  October 31, 2000,  and we also meet certain other  conditions,
                  including closing the sale on or before March 15, 2001.

                  Rights of Holders of Series B Preferred Stock Upon Occurrence
                                    of a Triggering Event



<PAGE>


         If certain of the triggering events as described under  "Description of
Capital Stock--Preferred Stock--Series B Convertible Preferred Stock--Dividends"
occur,  we are  obligated  to pay to each holder of Series B  Preferred  Stock a
payment equal to 2% of the liquidation  preference on the  outstanding  Series B
Preferred  Stock on each day during the period of time  between the date of such
event  until it is cured,  but not more than 15 days in any 365-day  period.  In
addition,  the total of all such payments will not exceed $5.0 million (unless a
greater amount is permitted under our credit agreements).

         If certain of the  triggering  events occur,  we are also  obligated to
adjust the fixed  conversion  price of $12.00 to the amount  which is 68% of the
lowest closing bid price for our common stock during certain periods of time.

         In addition,  if our stockholders do not approve the issuance of shares
of common stock upon  conversion of the Series B Preferred Stock and exercise of
the related warrants, and we fail to issue shares of common stock to a holder of
the Series B Preferred Stock who converts due to the limitation on the number of
shares we may issue to comply with Nasdaq Rule 4460,  we are  required to notify
each  holder of Series B  Preferred  Stock  that we have  elected  to redeem all
Series B Preferred  Stock  submitted for redemption or to delist our shares from
the Nasdaq National Market. Any such redemption must be at the greater of:

                  125% of the price paid for the Series B  Preferred  Stock plus
                  accrued dividends; or

                  the product of the number of shares of common stock into which
                  the Series B Preferred Stock is convertible  multiplied by the
                  closing  sale price of our  common  stock on the  trading  day
                  immediately before the event occurs.

         So long as the Senior  Notes are  outstanding,  any  redemption  of the
Series B Preferred  Stock would  likely  constitute a breach of the terms of the
indenture, making a cash redemption by us unlikely.

                  Redemption Upon Change of Control

         In the event of a merger  transaction,  a hostile takeover or a sale of
all or  substantially  all of our assets,  each holder of the Series B Preferred
Stock at its  option  has the right to  require us to redeem all or a portion of
such  holder's  preferred  shares at a price equal to 125% of the price paid for
such shares plus accrued dividends.

                  Short Sales

         Until  June 30,  2001,  a holder of Series B  Preferred  Stock may only
engage in short sales of our common stock to the extent its short  position does
not exceed the number of shares of our common  stock the holder has the right to
acquire by  exercising  its  warrants  plus the number of shares of common stock
issuable upon  conversion  of Series B Preferred  Stock  (without  regard to any
limitations or  conversions)  for which we have delivered a conversion  election
notice requiring a conversion by the holder.  These  restrictions on short sales
will not apply if certain events occur. These events include the following:

         the occurrence of a triggering event;

         a change of control of Shop At Home has occurred or been announced;

         the  closing  sales  price of our  stock is below  $3.00  for ten of 15
         consecutive  trading  days or below $2.50 for three consecutive trading
         days (the application of this event is limited as described below);

         with  respect to a short sale so long as the holder  gives notice to us
         within four  business  days of its  election  to convert  shares of its
         Series B Preferred  Stock into at least that number of shares of common
         stock which it sold pursuant to that short sale;

         if we do not make timely payments on the other debt obligations we owe,
         or if we change the terms of such debt  instruments  in ways which will
         increase the amount of such debt or agree to certain  more  restrictive
         terms and conditions;

         we fail to be in  compliance  in  any  respect  with  the  Articles  of
         Amendment,  the Warrants,  the Securities  Purchase  Agreement   or the
         Registration Rights Agreement; or

         after  October 31, 2000, if by that date we have not delivered a notice
         to the holders of the Series B Preferred Stock that we are a party to a
         loan  agreement  giving us the ability to borrow at least $20.0 million
         (less  the  amount of the loan  then  outstanding),  and that we are in
         compliance  with the terms of the loan  agreement  (the  application of
         this event,  called the "loan  agreement  compliance  requirement,"  is
         limited as described below).

         The  conditions  above with  respect to the closing  sales price of our
stock at below $3.00 and $2.50 are not applicable  until after December 31, 2000
if by  October  31,  2000  (i) we  comply  with the  loan  agreement  compliance
requirement  described above, or (ii) we are a party to an agreement to sell one
of our television  stations for cash proceeds,  net of fees and expenses,  of at
least $30.0  million on or before  October 31,  2000,  and we also meet  certain
other requirements in connection with the sale of the station.

                  Liquidation Preference

         In the event of our liquidation,  the holders of the Series B Preferred
Stock will be entitled to a liquidation  preference  before any amounts are paid
to the holders of our common stock.  The liquidation  preference is equal to the
amount originally paid for the Series B Preferred Stock, $10,000 per share, plus
accrued and unpaid  dividends on any outstanding  Series B Preferred  Stock. The
liquidation preference of the Series B Preferred Stock is on an equal basis with
the Series A Preferred Stock.

                  Voting Rights

         Other than as  required  by law,  the holders of the Series B Preferred
Stock  have no voting  rights  except  that the  consent  of holders of at least
two-thirds  of the  outstanding  Series B  Preferred  Stock will be  required to
effect any change in either our amended and restated  charter or the articles of
amendment that would change any of the rights of the Series B Preferred Stock or
to issue any other additional Series B Preferred Stock.

                  Warrants

         Warrants  to purchase  the  2,000,000  shares of our common  stock were
issued in  connection  with the sale of the Series B Preferred  Stock as of June
30,  2000 at an  exercise  price of $5.00 per share,  subject  to  anti-dilution
adjustments.  The  exercise  price may also be  lowered  to the  average  of the
closing bid prices for the 10 trading days  immediately  preceding and including
June 30, 2001, if such average price is less than $5.00,  subject to adjustment.
The warrants expire if not exercised on or prior to June 30, 2003.

         As of September 26, 2000, other than the warrants issued to the holders
of the Series B Preferred Stock,  there were warrants  outstanding to purchase a
total of  2,170,066  shares of our common  stock at a price of either  $1.462 or
$1.660 per share.

                  Registration Rights

         The holders of the Series B Preferred  Stock and related  warrants  are
entitled  to  have  the  shares  of  common  stock  underlying  such  securities
registered  by us under the terms of an agreement  between us and the holders of
the  Series B  Preferred  Stock and  related  warrants.  Under the terms of such
agreement,  we are required to register at least 200% of the number of shares of
common stock  issuable upon  conversion of and in lieu of cash  dividends on the
Series B  Preferred  Stock and 200% of the  number  of  shares  of common  stock
issuable  upon the  exercise of the related  warrants.  We are also  required to
maintain the effectiveness of the registration statement covering such shares of
common stock until the earlier of:

                  the date as of which the  holders  of the  Series B  Preferred
                  Stock and  warrants may sell all of the shares of common stock
                  covered by such  registration  statement  under Rule 144(k) of
                  the Securities Act (generally two years,  provided the holders
                  are not at the  time  and  have  not  been  for  three  months
                  affiliates of Shop At Home); and

                  the date on which the holders of the Series B Preferred  Stock
                  and  warrants  have sold all of the  shares  of  common  stock
                  issued or issuable  upon  conversion of the Series B Preferred
                  Stock and exercise of the related warrants.

         We  will  bear  all  registration  expenses,  other  than  underwriting
discounts and commissions,  with respect to the registration  statement relating
to the Series B Preferred Stock and the related warrants.

                  Tennessee Anti-Takeover Law

         Under  the  Tennessee   Business   Combination  Act,  T.C.A.   Sections
48-103-201 et seq.,  Tennessee  "resident  domestic  corporations" may not enter
into a  "business  combination"  with  an  "interested  stockholder"  until  the
expiration  of a  five-year  period  after  the  person  becomes  an  interested
stockholder.  Under the definitions  set out in the statute,  we are a "resident
domestic  corporation."  "Business  combination"  generally  refers to a merger,
share  exchange,  sale of  substantially  all of the  assets  of a  corporation,
certain  issuances  of  securities,   adoption  of  a  plan  of  liquidation  or
dissolution,  certain transactions disproportionately increasing the shares held
by a stockholder and certain loan transactions.  An "interested  stockholder" is
generally  defined to include a person,  or an  affiliate  or  associate of such
person,  who  owns,  directly  or  indirectly,  10% or more of the  stock of the
corporation.  The five-year  limitation is not  applicable if the  stockholder's
becoming an interested  stockholder is approved by the board of directors of the
resident domestic  corporation prior to the stock acquisition date or a specific
exemption is applicable.

                  Transfer Agent and Registrar

         The transfer agent and registrar for the common stock is  ComputerShare
Investor Services (formerly American  Securities  Transfer and Trust, Inc.). The
transfer agent's address is P.O. Box 1596, Denver,  Colorado  80201-9975 and its
telephone number is 303-986-5400.

                              SELLING SHAREHOLDERS

         The shares of common stock being offered by the selling securityholders
are issuable (1) upon  conversion of or as payment of common stock  dividends on
the Series B Preferred Stock or (2) upon exercise of the related  warrants.  For
additional  information regarding the Series B Convertible Preferred Shares, see
"Description of Capital  Stock--Preferred  Stock--Series B Convertible Preferred
Stock."  We  are   registering  the  shares  in  order  to  permit  the  selling
securityholders  to offer the  shares of common  stock for  resale  from time to
time. Except for the ownership of the Series B Preferred Stock and the warrants,
the  selling  securityholders  have not had any  material  relationship  with us
within the past  three  years.  Of the shares  being  offered  pursuant  to this
prospectus,  10,970,163  shares  were  previously  registered  on Form S-3 (file
number 333-42258), filed with the Securities and Exchange Commission on July 26,
2000.

         The table below lists the selling securityholders and other information
regarding  the  beneficial  ownership of the common stock by each of the selling
securityholders.  The second column lists, for each selling securityholder,  the
number of shares of common  stock,  based on its ownership of Series B Preferred
Stock and  related  warrants,  that  would  have been  issuable  to the  selling
securityholders  on  September  26,  2000  assuming  conversion  of all Series B
Preferred Stock, accrued dividends and the exercise of all warrants held by such
selling  securityholders  on that date,  without  regard to any  limitations  on
conversions or exercise.  Because  conversion of the Series B Preferred Stock is
based on a formula  that depends on the market  price of our common  stock,  the
numbers  listed in the second column may fluctuate  from time to time. The third
column  lists  each  selling  securityholder's  pro rata  portion,  based on its
ownership of Series B Preferred Stock, of the 23,182,954  shares of common stock
being offered by this prospectus.

         We  determined  the number of shares of common  stock to be offered for
resale by this prospectus by agreement with the selling  securityholders  and in
order  to  adequately  cover a  reasonable  increase  in the  number  of  shares
required.  Our  calculation  of the  number of shares to be  offered  for resale
assumes a conversion price on September 26, 2000 of $2.45,  which represents 98%
of the lowest closing bid price during the four consecutive trading days through
and including  September 26, 2000,  the trading date  immediately  preceding the
filing of the  registration  statement of which this prospectus forms a part. In
accordance with the terms of the registration  rights agreement with the holders
of the Series B Preferred  Stock,  this prospectus  covers the resale of 200% of
the number of shares of common stock  issuable  upon  conversion of the Series B
Preferred Stock without regard to any  limitations on conversion,  determined as
if the Series B Preferred Stock were converted in full at the assumed conversion
price of $2.45,  plus 200% of the number of shares of common  stock  issuable in
lieu of cash dividends payable on the Series B Preferred Stock, plus 200% of the
number of shares of common stock issuable upon exercise of the related warrants,
without  regard to any  limitations  on exercise.  Because the conversion of the
Series B Preferred  Stock into common  stock is based on a formula  that depends
upon the  market  price of our  common  stock,  the  number of shares  that will
actually be issued upon conversion may be more than the 23,182,954  shares being
offered by this  prospectus.  The fourth  column  assumes the sale of all of the
shares offered by each selling securityholder.

         Under  the  articles  of  amendment  to our  charter  for the  Series B
Preferred Stock and under the terms of the warrants,  no selling  securityholder
may convert Series B Preferred Stock or exercise the warrants,  respectively, to
the extent such conversion or exercise would cause such selling  securityholder,
together  with its  affiliates,  to have  acquired  a number of shares of common
stock during the 60-day  period  ending on the date of  conversion  which,  when
added to the  number of shares of common  stock  held at the  beginning  of such
60-day  period,  would  exceed  9.99%  of our  then  outstanding  common  stock,
excluding  for purposes of such  determination  shares of common stock  issuable
upon  conversion of the Series B Preferred  Stock which have not been  converted
and upon exercise of the related  warrants  which have not been  exercised.  The
number of shares in the second  column does not  reflect  this  limitation.  The
selling  securityholders  may sell  all,  some or none of their  shares  in this
offering. See "Plan of Distribution."

Name of Selling          Common Shares       Common Shares       Common Shares
Securityholder        Beneficially Owned         Offered         After Offering
                       Prior to Offering     By This Prospectus

HFTP Investment, L.L.C.(1)    5,140,677           11,591,477          0

Leonardo, L.P.(2)             5,140,677           11,591,477          0


(1)  Promethean  Investment  Group,  LLC, a New York limited  liability  company
("Promethean"), serves as investment advisor to HFTP Investment, L.L.C. ("HFTP")
and may be deemed to share beneficial ownership of the shares beneficially owned
by  HFTP by  reason  of  shared  power  to vote  and to  dispose  of the  shares
beneficially owned by HFTP.  Promethean  disclaims  beneficial  ownership of the
shares beneficially owned by HFTP. Mr. James F. O'Brien, Jr. indirectly controls
Promethean.   Mr.  O'Brien   disclaims   beneficial   ownership  of  the  shares
beneficially   owned  by  Promethean   and  HFTP.   HFTP  is  not  a  registered
broker-dealer.  HFTP,  however,  is under common  control with, and therefore an
affiliate of, a registered broker-dealer.

(2)  Angelo,  Gordon & Co.,  L.P.  ("Angelo  Gordon")  is a general  partner  of
Leonardo,  L.P. and  consequently  has voting control and investment  discretion
over  securities  held by Leonardo,  L.P.  Angelo  Gordon  disclaims  beneficial
ownership  of the shares held by Leonardo,  L.P.  Mr. John M. Angelo,  the Chief
Executive  Officer  of Angelo  Gordon,  and Mr.  Michael  L.  Gordon,  the Chief
Operating  Officer  of  Angelo  Gordon,  are the  sole  general  partners  of AG
Partners,  L.P.,  the sole general  partner of Angelo Gordon.  As a result,  Mr.
Angelo and Mr. Gordon may be considered  beneficial  owners of any shares deemed
to be beneficially  owned by Angelo Gordon.  Leonardo,  L.P. is not a registered
broker-dealer.  Leonardo,  L.P.,  however,  is under common  control  with,  and
therefore an affiliate of, a registered broker-dealer.

                              PLAN OF DISTRIBUTION

         We are  registering the shares of common stock issuable upon conversion
of, or the issuance of common stock  dividends on, the Series B Preferred  Stock
and upon exercise of the related  warrants to permit the holders of the Series B
Preferred Stock and the related  warrants to resell their shares of common stock
from time to time after the date of this prospectus.  We will not receive any of
the  proceeds  from the selling  securityholders'  sales of the shares of common
stock,  although  we may  receive  up to  $10.0  million  upon  exercise  of the
warrants.  We will bear all fees and  expenses  incident  to our  obligation  to
register the shares of common stock.

         The  selling  securityholders  may sell all or a portion  of the common
stock they  beneficially own and are offering under this prospectus from time to
time directly through one or more underwriters, broker-dealers or agents. If the
underwriters  or  broker-dealers  sell the common  stock for them,  the  selling
securityholders will be responsible for underwriting discounts or commissions or
agent's  commissions.  The selling  securityholders may sell the common stock in
one or more  transactions  at fixed prices,  at prevailing  market prices at the
time of the  sale,  at  varying  prices  determined  at the time of sale,  or at
negotiated prices. They may effect the sales in transactions,  which may involve
crosses or block transactions,

         (1) on any national securities exchange or quotation service listing or
             quoting the  securities at the time of sale;

         (2) in the over-the-counter market;

         (3) in transactions  other than on these exchanges or systems or in the
             over-the-counter market;

         (4) through the  writing of options, whether such options are listed on
             an  options exchange or otherwise; or

         (5) through the settlement of short sales.

         In connection with sales of the common stock or otherwise,  the selling
securityholders may enter into hedging transactions with  broker-dealers,  which
may in turn engage in short  sales of the common  stock in the course of hedging
in  positions  they assume.  The selling  securityholders  may also,  subject to
certain  restrictions,  sell shares of common stock short and deliver  shares of
common stock pursuant to this prospectus to close out short  positions,  or loan
or  pledge  shares  of  common  stock  to   broker-dealers  or  other  financial
institutions that in turn may sell such shares.  If the selling  securityholders
effect  such  transactions  by  selling  shares  of common  stock to or  through
underwriters,  broker-dealers or agents,  such underwriters,  brokers-dealers or
agents  may  receive  commissions  in the  form  of  discounts,  concessions  or
commissions from the selling  securityholders  or commissions from purchasers of
the  shares of  common  stock for whom they may act as agent or to whom they may
sell as principal (which discounts,  concessions or commissions as to particular
underwriters,  brokers-dealers  or agents may be in excess of those customary in
the types of transactions involved).

         The selling  securityholders may pledge or grant a security interest in
some or all of the shares of common  stock owned by them and, if they default in
the  performance of their secured  obligations,  the pledgees or secured parties
may offer and sell the shares of common stock from time to time pursuant to this
prospectus.  The selling securityholders also may transfer and donate the shares
of common stock in other  circumstances in which case the  transferees,  donees,
pledgees or other successors in interest will be the selling  beneficial  owners
for purposes of the prospectus.

         The selling securityholders and any broker-dealer  participating in the
distribution  of the shares of common  stock may be deemed to be  "underwriters"
within the meaning of the  Securities  Act,  and any  commissions  paid,  or any
discounts or concessions  allowed to any such  broker-dealer may be deemed to be
underwriting  commissions or discounts  under the Securities  Act. At the time a
particular  offering of the shares of common stock is made, we will distribute a
prospectus supplement, if required, which will set forth the aggregate amount of
shares of common stock being  offered and the terms of the  offering,  including
the name or names of any  broker-dealers or agents,  any discounts,  commissions
and other terms constituting  compensation from the selling stockholders and any
discounts,   commissions  or  concessions   allowed  or  reallowed  or  paid  to
broker-dealers.

         Selling  securityholders may sell the shares of common stock under some
state securities laws only through registered or licensed brokers or dealers. In
addition,  some states  prohibit  the sale of the shares of common  stock unless
such shares are  registered  or qualified for sale in such state or an exemption
from registration or qualification is available and is complied with.

         There can be no assurance that any selling securityholder will sell any
or  all of  the  shares  of  common  stock  registered  pursuant  to  the  shelf
registration statements, of which this combined prospectus forms a part.

         The selling  securityholders and any other person participating in such
distribution  will be subject to  applicable  provisions of the Exchange Act and
the rules and regulations thereunder,  including, without limitation, Regulation
M of the Exchange Act,  which may limit the timing of purchases and sales of any
of the  shares  of common  stock by the  selling  securityholders  and any other
participating  person.  Regulation M may also restrict the ability of any person
engaged  in the  distribution  of the  shares  of  common  stock  to  engage  in
market-making  activities with respect to the shares of common stock. All of the
foregoing  may affect the  marketability  of the shares of common  stock and the
ability  of any  person or entity to  engage in  market-making  activities  with
respect to the shares of common stock.

         We will pay all  expenses of the  registration  of the shares of common
stock pursuant to the registration  rights agreement estimated to be $140,000 in
total,  including,  without  limitation,  Commission filing fees and expenses of
compliance   with  state   securities  or  "blue  sky"  laws;  but  the  selling
securityholders will pay all underwriting discounts and selling commissions,  if
any.  We  will  indemnify  the  selling   securityholders  against  liabilities,
including  some  liabilities  under the Securities  Act, in accordance  with the
registration rights agreement or the selling securityholders will be entitled to
contribution.  The  selling  securityholders  will  indemnify  us against  civil
liabilities,  including liabilities under the Securities Act that may arise from
any written  information  the selling  securityholders  furnish to us for use in
this prospectus,  in accordance with the related  registration rights agreement,
or we will be entitled to contribution.

         Once sold under the  registration  statement,  of which this prospectus
forms a part, the shares of common stock will be freely tradable in the hands of
persons other than our affiliates.

                                  LEGAL MATTERS

         The  legality  of this  offering  will be passed  upon for us by Wyatt,
Tarrant & Combs,  Nashville,  Tennessee.  Charles W.  Bone,  a partner of Wyatt,
Tarrant & Combs,  is the beneficial  owner of a warrant we issued under which he
has the right to  purchase  a total of 82,500  shares of our  common  stock at a
current exercise price of $1.660 per share.

                                     EXPERTS

         The  consolidated  balance  sheets as of June 30, 1999 and 2000 and the
consolidated  statements of operations,  stockholders' equity and cash flows for
each of the three  years in the  period  ended  June 30,  2000  incorporated  by
reference   have   been so incorporated   in   reliance   on   the   report   of
PricewaterhouseCoopers  LLP, independent accountants,  given on the authority of
said firm as experts in auditing and accounting.



<PAGE>



                                      II-5

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

The  Registrant  estimates  that  expenses in  connection  with the issuance and
distribution  of  the  securities  to be  registered,  other  than  underwriting
discounts  and  commissions  which will be paid by the selling  securityholders,
will be as follows:

DESCRIPTION       AMOUNT

Securities and Exchange Commission registration fee  ................$  7,077
Nasdaq National Market listing fee  ...................................17,500
Printing expenses ......................................................1,000
Accounting fees and expenses............................................2,500
Legal fees and expenses................................................10,000
Miscellaneous...........................................................1,923

Total.................................................................$40,000

All amounts except the Securities and Exchange  Commission  registration fee and
Nasdaq filing fee are estimated. These expenses are exclusive of the expenses in
connection with the issuance and distribution of the 12,970,163 shares of common
stock registered on Form S-3 (file number 333-42258) and carried forward to this
registration statement.

ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS

         The Company's  charter  provides that we shall  indemnify our officers,
directors, agents and employees to the fullest extent permitted by the Tennessee
Business Corporation Act ("TBCA"). Section 48-18-502 of the TBCA provides that a
Tennessee  corporation may indemnify an individual made a party to a proceeding,
because the individual is or was a director,  against liability  incurred in any
threatened,  pending or completed  action,  suit or  proceeding,  whether civil,
criminal,  administrative  or investigative  if the individual's  conduct was in
good faith and in a manner he or she reasonably believed to be in or not opposed
to the best  interests  of the  corporation,  and,  with respect to any criminal
action or  proceeding,  had no cause to believe his or her conduct was unlawful.
This indemnity  extends to an individual who, while a director of a corporation,
is or was serving at the corporation's request as a director,  officer, partner,
trustee, employee or agent of another corporation or enterprise.  This indemnity
extends to any  liability  for  expenses,  judgments,  fines and amounts paid in
settlement in connection with such action, suit or proceeding.

         A corporation  may not indemnify a director:  (a) in connection  with a
proceeding  by or in the  right of the  corporation  in which the  director  was
adjudged  liable  to the  corporation;  or  (b) in  connection  with  any  other
proceeding  charging  improper personal benefit to him, whether or not involving
action in his official  capacity,  in which he was adjudged  liable on the basis
that personal benefit was improperly received by him.

         Section  48-18-503 of the TBCA  provides  that,  unless  limited by its
charter, a corporation shall indemnify a director who has been successful in the
defense  of any  action,  suit or  proceeding,  against  expenses  actually  and
reasonably incurred by him or her in connection therewith.

         Section  48-18-507  of the  TBCA  provides  that,  unless  its  charter
provides  otherwise,  an  officer  of a  corporation  who is not a  director  is
entitled to mandatory indemnification under Section 48-18-503 to the same extent
as a director, and a corporation may indemnify an officer, employee, or agent of
a corporation who is not a director to the same extent as a director.



<PAGE>


         Section  48-18-508 of the TBCA provides that a corporation may purchase
and maintain insurance or behalf of such individuals  against liability asserted
against  such  persons  or  incurred  by such  persons  in their  capacity  as a
director,  officer, employee or agent, whether or not the corporation would have
power to indemnify the individual against the same liability under the statutes.
We have a Directors' and Officers' Liability Insurance Policy issued by Carolina
Casualty  Insurance  Company.  We pay the premiums on this insurance policy. The
beneficiaries  of this  policy  are our  officers  and  directors  and,  in some
instances, us. This policy provides insurance coverage of up to $5 million, less
specified  amounts for  deductibles,  against  certain  claims made  against our
officers and directors.  We also have an excess liability policy issued by Royal
& Sun  Alliance  that  covers  claims in excess of $5 million  but less than $20
million.

         These  policies  indemnify and pay the loss of each of our officers and
directors arising from certain claims made against any of them in their capacity
as an officer  or  director  unless we  indemnify  the  officers  and  directors
directly.  The insurer also will advance the costs of defending against any such
claim.  The policies do not cover losses incurred by an officer or director who,
among other reasons,  has acted intentionally or with criminal intent or who has
committed fraud against the Company.

         These  policies also cover our losses against any claim made against us
based on the securities  laws and against losses  incurred by us for claims made
against our  officers  and  directors.  In the case of claims  made  against our
officers and directors,  we can only recover from the insurers the actual amount
of money we spend to indemnify our officers and directors.

         Section  6.6 of the  Registrant's  Bylaws  require  the  Registrant  to
indemnify its  officers,  directors,  employees or agents to the maximum  extent
permitted  by the TBCA.  The  section  also  provides  that the  Registrant  may
purchase and maintain insurance as permitted in Section 48-18-508 of the TBCA.

ITEM 16. EXHIBITS

The  following  is a list of  exhibits  included  as  part of this  Registration
Statement:

EXHIBIT
NUMBER            DESCRIPTION

3.1                        Amended and Restated Charter, filed as Exhibit 3(i).4
                           to the Registrant's Annual Report on Form 10-K  filed
                           with the Commission on August 31, 1999 for the fisca
                           year ended June 30, 1999, and incorporated herein  by
                           reference.

3.2                        Restated  Bylaws,  filed as  Exhibit  3(ii).1  to the
                           Registrant's  Annual  Report on Form 10-K  filed with
                           the Commission on August 31, 1999 for the fiscal year
                           ended  June 30,  1999,  and  incorporated  herein  by
                           reference.

3.3                        Articles of Amendment to the Charter, effective April
                           13, 2000, filed as Exhibit 3.3  to  the  Registration
                           Statement  on  Form S-3, filed on July 26,  2000, and
                           incorporated herein by reference.

3.4                        Articles of Amendment to the Charter,  effective June
                           30,  2000,  filed as Exhibit 3.1 to the  Registrant's
                           Current  Report on Form 8-K filed with the Commission
                           on  July  5,  2000,   and   incorporated   herein  by
                           reference.

4.1                        Form of Trust  Indenture  with  PNC  Bank,  N.A.,  as
                           Trustee,  with  regard to the 11%  Secured  Notes Due
                           2005,  filed  as  Exhibit  4.6  to  the  Registrant's
                           Amendment No. 2 to the Registration Statement on Form
                           S-1 filed with the  Commission on March 21, 1998, and
                           incorporated herein by reference.

4.2                        Form   of  Warrant,  filed  as  Exhibit  4.2  to  the
                           Registrant's Current Reporton Form 8-K filed with the
                           Commission  on  July 5, 2000, and incorporated herein
                           by reference.

4.3                        Waiver and Agreement, by and between   the Registrant
                           and certain investors, dated September  21,  2000 and
                           filed as Exhibit 10.1  to  the  Registrant's  Current
                           Report on  Form  8-K  filed  with  the  Commission on
                           September  22,  2000,  and  incorporated  herein   by
                           reference.

5**                        Opinion regarding legality.

10.1                       Registration Rights Agreement,  by  and  between  the
                           Registrant and certain investors, dated June 30,2000,
                           and filed as Exhibit 10.1 to the Registrant's Current
                           Report on Form 8-K filed with the Commission  on July
                           5, 2000, and incorporated herein by reference.

10.2                       Securities Purchase Agreement,  by  and  between  the
                           Registrant and certain investors, dated June 30,2000,
                           and filed as Exhibit 10.2 to the Registrant's Current
                           Report on Form 8-K filed with the Commission on  July
                           5, 2000, and incorporated herein by reference.

23.1*                      Consent  of  PricewaterhouseCoopers  LLP, independent
                           accountants.

23.2**                     Consent of Wyatt, Tarrant &  Combs,  counsel  to  the
                           Registrant (to be included as part of Exhibit 5)

24*                        Power of Attorney (included on signature page).

* Filed herewith
** To be filed by amendment

This list of exhibits is also set forth in the  Exhibit  Index that  immediately
precedes such exhibits.

ITEM 17. UNDERTAKINGS

The undersigned registrant hereby undertakes:

         (a) (1) To file,  during any period in which  offers or sales are being
made, a post-effect amendment to this registration statement:

                           (i)  to  include  any  prospectus required by section
                           10(a)(3) of the Securities Act of 1933;

                           (ii) to reflect in the prospectus any facts or events
                           arising after the effective date of the  registration
                           statement  (or  in  the  most  recent  post-effective
                           amendment  thereof)  which,  individually  or in  the
                           aggregate,  represent  a  fundamental  change  in the
                           information set forth in the registration  statement.
                           Notwithstanding   the  foregoing,   any  increase  or
                           decrease  in volume  of  securities  offered  (if the
                           total dollar value of  securities  offered  would not
                           exceed that which was  registered)  and any deviation
                           from  the low or high  end of the  estimated  maximum
                           offering  range  may  be  reflected  in the  form  of
                           prospectus filed with the Commission pursuant to Rule
                           424(b) if, in the  aggregate,  the  changes in volume
                           and price  represent  no more than 20%  change in the
                           maximum  aggregate  offering  price  set forth in the
                           "Calculation  of  Registration   Fee"  table  in  the
                           effective registration statement.

                           (iii)  to  include  any  material   information  with
                           respect to the plan of  distribution  not  previously
                           disclosed  in  the  registration   statement  or  any
                           material   change   to   such   information   in  the
                           registration statement.



<PAGE>


                  (2) That, for the purpose of determining  any liability  under
the Securities Act of 1933, each such  post-effective  amendment shall be deemed
to be a new registration  statement  relating to the securities offered therein,
and the  offering  of such  securities  at that  time  shall be deemed to be the
initial bona fide offering thereof.

                  (3) To remove from  registration by means of a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

         (b) For the purposes of determining  any liability under the Securities
Act of 1933, each filing of the  registrant's  annual report pursuant to section
13(a) or  section  15(d) of the  Securities  Exchange  Act of 1934  (and,  where
applicable,  each filing of an employee benefit plan's annual report pursuant to
section 15(d) of the Securities  Exchange Act of 1934) that is  incorporated  by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

         (c)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the registrant  pursuant to the foregoing  provisions,  or otherwise,
the  registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Securities  Act of 1933 and is,  therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by the registrant of expenses incurred or paid by a director, officer or
controlling  person of the registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities  Act of 1933 and will be governed by the final  adjudication  of such
issue.



<PAGE>


                                   SIGNATURES

PURSUANT TO THE  REQUIREMENTS  OF THE  SECURITIES  ACT OF 1933,  THE  REGISTRANT
CERTIFIES  THAT IT HAS  REASONABLE  GROUNDS TO BELIEVE  THAT IT MEETS ALL OF THE
REQUIREMENTS  FOR  FILING  ON FORM S-3 AND HAS  DULY  CAUSED  THIS  REGISTRATION
STATEMENT  TO BE  SIGNED  ON  ITS  BEHALF  BY  THE  UNDERSIGNED,  HEREUNTO  DULY
AUTHORIZED, IN THE CITY OF NASHVILLE, STATE OF TENNESSEE, ON SEPTEMBER 27, 2000.

SHOP AT HOME, INC.

By:  /s/ Kent E. Lillie
         Kent E. Lillie
         President and Chief Executive Officer

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS,  that each person whose signature  appears below
constitutes and appoints Kent E. Lillie and George J. Phillips and each of them,
his  true  and  lawful   attorneys-in-fact   and  agents,  with  full  power  of
substitution and resubstitution for him and in his name, place and stead, in any
and all  capacities  to sign any and all  amendments  (including  post-effective
amendments)  to this  Registration  Statement,  and to file the  same,  with all
exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing requisite or necessary to be done in and about the premises,
as fully to all intents and  purposes as he might or could do in person,  hereby
ratifying and confirming all that each said  attorneys-in-fact and agents or any
of them or their or his substitute or  substitutes,  may lawfully do or cause to
be done by virtue hereof.

PURSUANT TO THE  REQUIREMENTS OF THE SECURITIES ACT OF 1933,  THIS  REGISTRATION
STATEMENT HAS BEEN SIGNED BY THE FOLLOWING  PERSONS IN THE CAPACITIES AND ON THE
DATE INDICATED.
<TABLE>
<CAPTION>

Signature                                Title                                          Date
<S>                                      <C>                                           <C>

   /s/ J.D. CLINTON                      Chairman of the Board of Directors             September 27, 2000
       J.D. Clinton
   /s/  KENT E. LILLIE                   President and Chief Executive                  September 27, 2000
        Kent E. Lillie                   Officer, Director
   /s/  A.E. JOLLEY                      Director                                       September 27, 2000
        A.E. Jolley
   /s/  JOSEPH I. OVERHOLT               Director                                       September 27, 2000
        Joseph I. Overholt
   /s/  FRANK A. WOODS                   Director                                       September 27, 2000
        Frank A. Woods
   /s/  J. DANIEL SULLIVAN               Director                                       September 27, 2000
        J. Daniel Sullivan
   /s/  ARTHUR D. TEK                    Executive Vice President and                   September 27, 2000
        Arthur D. Tek                    Chief Financial Officer
  /s/  R. STEVEN CHADWELL                Vice President of Finance (Chief               September 27, 2000
       R. Steven Chadwell                Accounting Officer)
</TABLE>



<PAGE>



                                INDEX TO EXHIBITS

EXHIBIT
NUMBER            DESCRIPTION

3.1                        Amended   and  Restated  Charter,  filed  as  Exhibit
                           3(i).4 to the Registrant's   Annual  Report  on  Form
                           10-K filed with the Commission on August 31, 1999 for
                           the fiscal year ended June 30, 1999, and  incorporate
                           herein by reference.

3.2                        Restated  Bylaws,  filed as  Exhibit  3(ii).1  to the
                           Registrant's  Annual  Report on Form 10-K  filed with
                           the Commission on August 31, 1999 for the fiscal year
                           ended  June 30,  1999,  and  incorporated  herein  by
                           reference.

3.3                        Articles of Amendment to the Charter, effective April
                           13, 2000, filed as Exhibit 3.3  to  the  Registration
                           Statement  on  Form S-3, filed on July 26, 2000,  and
                           incorporated herein by reference.

3.4                        Articles of Amendment to the Charter,  effective June
                           30,  2000,  filed as Exhibit 3.1 to the  Registrant's
                           Current  Report on Form 8-K filed with the Commission
                           on  July  5,  2000,   and   incorporated   herein  by
                           reference.

4.1                        Form of Trust  Indenture  with  PNC  Bank,  N.A.,  as
                           Trustee,  with regard to the 11%  Secured  Notes  Due
                           2005,  filed as  Exhibit  4.6  to  the   Registrant's
                           Amendment No. 2 to the   Registration   Statement  on
                           Form S-1 filed with the Commission on March 21, 1998,
                           and incorporated herein by reference.

4.2                        Form   of  Warrant,  filed  as  Exhibit  4.2  to  the
                           Registrant's  Current  Report on Form 8-K  filed with
                           the  Commission on July  5,  2000,  and  incorporated
                           herein by reference.

4.3                        Waiver and  Agreement,  by and between the Registrant
                           and certain investors,  dated September 21, 2000, and
                           filed as  Exhibit  10.1 to the  Registrant's  Current
                           Report  on Form  8-K  filed  with the  Commission  on
                           September  22,  2000,  and  incorporated   herein  by
                           reference.

5**                        Opinion regarding legality.

10.1                       Registration  Rights  Agreement,  by and  between the
                           Registrant   and certain  investors,  dated  June 30,
                           2000,  and filed as Exhibit 10.1 to the  Registrant's
                           Current  Report on Form 8-K filed with the Commission
                           on  July  5,  2000,   and  incorporated   herein   by
                           reference.

10.2                       Securities  Purchase  Agreement,  by and  between the
                           Registrant  and  certain  investors,  dated  June 30,
                           2000,  and filed as Exhibit 10.2 to the  Registrant's
                           Current  Report on Form 8-K filed with the Commission
                           on  July  5,  2000,   and   incorporated   herein  by
                           reference.

23.1*                      Consent  of   PricewaterhouseCoopers LLP, independent
                           accountants.

23.2**                     Consent of Wyatt, Tarrant  &  Combs,  counsel  to the
                           Registrant (to be included as part of Exhibit 5)

24*                        Power of Attorney (included on signature page).

* Filed herewith
** To be filed by amendment

Exhibit 23.1

CONSENT OF INDEPENDENT ACCOUNTANTS

         We  hereby   consent  to  the   incorporation   by  reference  in  this
Registration  Statement on Form S-3 of our report dated August 31, 2000 relating
to the financial  statements in Shop at Home,  Inc.'s Annual Report on Form 10-K
for the year ended  June 30,  2000.  We also  consent  to the  incorporation  by
reference  of our  report  dated  August  31,  2000  relating  to the  financial
statement  schedules,  which appears in such Annual Report on Form 10-K. We also
consent to the reference to us under the heading  "Experts" in such Registration
Statement.

PricewaterhouseCoopers LLP

Nashville, Tennessee

September 27, 2000




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