SHOP AT HOME INC /TN/
8-K, 2000-09-01
CATALOG & MAIL-ORDER HOUSES
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934

       Date of Report (Date of earliest event reported): September 1, 2000



                               SHOP AT HOME, INC.
                           --------------------------
             (Exact name of registrant as specified in its charter)




                          Tennessee 0-25596 62-1282758
        -----------------------------------------------------------------
                    (State or other (Commission (IRS Employer
                jurisdiction of File Number) Identification No.)
                                 incorporation)



              5388 Hickory Hollow Parkway, Antioch, Tennessee 37013
           ----------------------------------------------------------
          (Address, including zip code, of principal executive office)

                                                            (615) 263-8000
               --------------------------------------------------
              (Registrant's telephone number, including area code)



Item 5.  Other Events

         On September 1, 2000, Shop At Home, Inc. held an "Internet Chat" on its
Internet site, collectibles.com,  to discuss the Company's fiscal 2000 financial
results. The Company's annual results were detailed in the Company's Annual Form
10-K Report  filed on August 31,  2000.  The Company has elected to  voluntarily
file a copy of this  transcript  on this Form 8-K to ensure that the contents of
Internet chat are fully disseminated and that any investor of Shop At Home, Inc.
has full access to such  transcript.  A  transcript  of the  September  1, 2000,
"Internet Chat" is attached hereto as Exhibit 99.1.


                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                   SHOP AT HOME, INC.
                                   (Registrant)



                           By: /s/ George J. Phillips
                                   -------------------------------
                                   George J. Phillips
                                   Executive Vice President and General Counsel

Date: September 1, 2000





<PAGE>


Exhibit 99.1

                              Shop At Home Network
                        Internet Chat on collectibles.com
                         to Discuss Fiscal 2000 Results
                                September 1, 2000

"Safe Harbor"  Statement Under the Private  Securities  Litigation Reform Act of
1995 - The  transcript of the foregoing  Internet chat includes  forward-looking
statements  within  the  meaning of Section  27A of  Securities  Act of 1933 and
Section  21E of  the  Securities  Exchange  Act of  1934,  including  statements
regarding continued revenue and distribution  growth, the future performance and
projected  profitability  of Shop At Home,  Inc.  and  collectibles.com  and the
anticipated  impact of new  management  initiatives.  Actual  results may differ
materially  from those  which may be  identified  for a number of reasons as are
discussed  from time to time in Shop At Home's SEC  reports,  including  but not
limited to its  Annual  Report on the Form 10-K filed with the SEC on August 31,
2000 (Business and Management's  Discussion and Analysis of Financial  Condition
and Results of Operations), and any recently filed 8-K's.

The  Company   undertakes  no  obligation  to  publicly  update  or  revise  any
forward-looking  statements,  whether  as a result  of new  information,  future
events or  otherwise  after the date of this chat.  Because  of these  risks and
uncertainties,  the forward-looking  events and circumstances  discussed in this
chat may not occur  and  actual  results  could  differ  materially  from  those
anticipated or implied in the forward looking statements.


Participating in the Internet Chat from Shop At Home:

1.       Mr. Kent E. Lillie
         President and Chief Executive Officer

2.       Mr. Tim Engle
         President and Chief Operating Officer
         Shop at Home and collectibles.com

3.       Mr. Arthur Tek
         Executive Vice President & Chief Financial Officer


The Internet Chat began at 10:00 a.m. Central Daylight Savings Time


Mr. Lillie:       Good Morning, Tim [Engle], Arthur [Tek] and I are here to
                  answer any appropriate questions.

1.  Question from "outferbucks":   What do you feel was the  main reason for the
                                   decline in revenues during the fourth quarter
                                   and  what  steps  are  being taken to address
                                   this?

Mr. Lillie:       First,  for  clarification there was not a decline,  but there
                  was  a  year  over  year  increase  in  revenues.  That  said,
                  revenues were  disappointing  and were moderated  primarily as
                  a result of increased  returns  and charge  backs, with charge
                  backs being defined as losses due to fraud.

                  We have moved  quickly to bring down our return rates and  are
                  seeing a lot of progress in  that  area.  Previous  management
                  had relaxed the company's return rules, which  have since been
                  reinstituted. Our fraud issues were primarily  a result of our
                  new  system's implementation  and we  believe  all those  have
                  been plugged.


2.  Question  from  "chapinman":   Would  the  company  be  profitable   without
                                   collectibles.com?

Mr. Lillie:       While  collectibles.com  represented a significant investment,
                  it appears  that   it  is  getting  very  close  to  cash flow
                  positive.  It  is  our  strong  belief  that  collectibles.com
                  will soon be additive to earnings as  well as revenues.


3.  Question from "hkello":        Do you feel that the channel 60's will bring
                                   increased stock price?

Mr. Lillie:       It appears to have increased the stock  price for both  Paxson
                  and  Sinclair  Broadcasting  who is the 4th largest  holder of
                  channel 60 spectrum.  Logic   would   assume   that   we  will
                  eventually  gain  the  same  benefits,  once  our ownership is
                  better understood by the marketplace.


4.  Question from "chapinman":     Why didn't you sell a TV station  instead  of
                                   entering into the Private Placement?

Mr. Lillie:       It takes a good  deal  of  time to  clear  all the  regulatory
                  hurdles  including   FCC  approval  to  sell and  transfer the
                  license of a  television  station.  Further,  our   television
                  stations  contribute  significant revenue and cash flow.  As I
                  have stated in the  past,  virtually  everything  at  Shop  At
                  Home is for sale at the right price...

5.  Question from  "chapinman":    Aren't you previous management? Where is your
                                   accountability?

Mr. Lillie:       Of course,  I'm fully  accountable.  When I refer to  previous
                  management I speak to that group whose sole responsibility was
                  to generate profit from the Network.


6.  Question from "outferbucks":   You mentioned a re-vamping to the c.com site.
                                   Will this include a better and more effective
                                   way of  communicating with  shareholders  via
                                   the Investor  Relations  aspect  of the site?

Mr. Lillie:       We   will   continue   to  assess  and   implement   effective
                  communications  via the web site and through any other medium.
                  Ari [Amiri] has already made substantial changes to the "About
                  Us" section of collectibles.com  and she will continue to find
                  new and innovative ways to communicate through this medium.


7.  Question from "plasticfern":   As a shareholder that has a tremendous   loss
                                   in  this company   and    management    team,
                                   how can we be assured you guys  aren't  going
                                   to drop the ball again?

Mr. Lillie:       While  nothing  in  life  is  assured  we are all  substantial
                  holders of this stock and a major  portion of our  income  and
                  our net worths  are  tied  to  stock  price.  Most  successful
                  companies go  through  down   quarters  or  periods. How  they
                  respond to that defines their character and ultimate success.

                  Investigate companies like  Oracle,  Chrysler,  AOL and others
                  for  evidence  of that.  The  management   team  currently  in
                  charge   of  day  to  day  operations  of  the   Network   and
                  collectibles.com, in general,  has previous success experience
                  with both.


8.  Question from "chapinman":     Are you  aware of the lawsuit by LOAX against
                                   Promethean?  Are  you  concerned  about  this
                                   development?

Mr. Lillie:       Naturally we're concerned, but I think it  is  imperative that
                  investors further investigate the legitimacy of  these  claims
                  and obtain Promethean's response on Bloomberg.com.


9.  Question from "outferbucks":   Kent,  may I be so bold as to ask, "What does
                                   Shop at Home  consider  as a `right  price'"?

Mr. Lillie:       It would be   irresponsible for  me  to announce publicly what
                  price I would take for any asset.  It's  important to maximize
                  that value and there may be buyers willing to pay more than we
                  might ask.


10. Question from "barryd":        I   understand   the   company is airing it's
                                   programming overnights a lot on ATT?

Mr. Lillie:       That's too proprietary to answer publicly.


11. Question from "davport":       Mr. Lillie  when  is your goal for the entire
                                   company to turn a profit?

Mr. Lillie:       As we said in this  morning's  conference  call, our plans and
                  expectations  are  to  return  the   company  to   bottom line
                  profitability no later than the end of this fiscal year.


12. Question  from   "chapinman":  Is   the   current   quarter  running  behind
                                   projections?

Mr. Lillie:       To  answer  that now  would  be  selective  disclosure and the
                  SEC  precludes  from  selectively  releasing      confidential
                  information.  We  are  seeing   improvements  in  some of  the
                  important drivers over last quarter.


13. Question from "osheamus":      When  do  you  see  the Internet merging with
                                   television?

Mr. Lillie:       It's  already  beginning to happen and while we don't want  to
                  take the point in that revolution we do want to   be among the
                  leaders.


14. Question from "outferbucks":   Can you tell us some  of  the  new  additions
                                   that will be added to the  c.com  site    and
                                   approximately when these will be added?

Mr. Engle:        First I would ask you to reference the  Convergence Section of
                  our 10K.  Additionally,  our objective is to   improve overall
                  conversion rates which to that end our improvements will focus
                  on speed,  navigation  and   more improved  content  delivery.
                  Also, we  will  work  to  incorporate  the  network  in a more
                  aggressive and customer centric way.


15. Question from "chapinman":     At  your  current cash  burn  rate,  will you
                                   need to tap the capital  markets  before  the
                                   end of the fiscal year?

Mr. Lillie:       With our current cash  balances and projected  cash  flows  we
                  feel  we  have  sufficient  capital  resources  to  reach  the
                  company's   goals  that  include   profitability.    We  won't
                  preclude  accessing the capital markets if    there  should be
                  future opportunities and,  of  course,  a  much  higher  stock
                  valuation.


Mr. Lillie then concluded the Internet Chat at approximately 10:30 a.m.:

Thank you all for your participation and feel free to email  any  one  of  us at
[email protected]



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