FIRSTFED FINANCIAL CORP
DEF 14A, 1998-03-17
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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<PAGE>   1
 
                            SCHEDULE 14A INFORMATION
 
                PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO.   )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [ ]
 
Check the appropriate box:
 
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by 
     Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12

                            FIRSTFED FINANCIAL CORP.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[X]  No fee required.
 
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
          --------------------------------------------------------------------- 
 
     (2)  Aggregate number of securities to which transaction applies:
 
          --------------------------------------------------------------------- 
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):
 
          --------------------------------------------------------------------- 
 
     (4)  Proposed maximum aggregate value of transaction:
 
          --------------------------------------------------------------------- 
     (5)  Total fee paid:
 
          --------------------------------------------------------------------- 
 
[ ]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:

          --------------------------------------------------------------------- 
     (2)  Form, Schedule or Registration Statement No.:
 
          --------------------------------------------------------------------- 
     (3)  Filing Party:
 
          --------------------------------------------------------------------- 
     (4)  Date Filed:

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<PAGE>   2
 
                            FIRSTFED FINANCIAL CORP.
                             401 WILSHIRE BOULEVARD
                      SANTA MONICA, CALIFORNIA 90401-1490
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                                 APRIL 22, 1998
 
     NOTICE IS HEREBY GIVEN that an annual meeting of stockholders (the "Annual
Meeting") of FirstFed Financial Corp. ("FFC" or the "Company") will be held in
the Starlight Room of the Miramar-Sheraton Hotel at 101 Wilshire Blvd., Santa
Monica, California 90401 on April 22, 1998 at 11:00 A.M., local time, for the
following purposes:
 
          (1) To elect three Directors to hold office for a three-year term and
     until their successors are duly elected and qualified.
 
          (2) To ratify the appointment of KPMG Peat Marwick LLP as independent
     public auditors of the Company for 1998.
 
          (3) To transact such other business as may properly be brought before
     the Annual Meeting or any adjournment or adjournments thereof.
 
     Only stockholders of record at the close of business on March 4, 1998 are
entitled to notice of and to vote at the Annual Meeting or any adjournment or
adjournments thereof.
 
     IMPORTANT: If your shares are held in the name of a brokerage firm or
nominee, only that holder can execute a proxy on your behalf. To ensure that
your shares are voted, we urge you to telephone the individual responsible for
your account today and obtain instructions on how to direct him or her to
execute a proxy.
 
     If you receive more than one proxy in separate mailings, it is an
indication that your shares are registered differently in more than one account.
All proxy cards received by you should be signed and mailed to ensure that all
of your shares are voted.
 
                                          Ann E. Lederer
                                          Corporate Secretary
 
Santa Monica, California
March 18, 1998
 
     IT IS REQUESTED THAT YOU PROMPTLY MARK, DATE AND SIGN THE ENCLOSED PROXY
AND RETURN IT IN THE ENCLOSED ENVELOPE WHETHER OR NOT YOU PLAN TO ATTEND THE
ANNUAL MEETING. THE PROXY MAY BE WITHDRAWN AT ANY TIME BEFORE IT IS VOTED AT THE
MEETING, OR STOCKHOLDERS MAY VOTE IN PERSON AS DESCRIBED IN THE ACCOMPANYING
PROXY STATEMENT.
<PAGE>   3
 
                            FIRSTFED FINANCIAL CORP.
                             401 WILSHIRE BOULEVARD
                      SANTA MONICA, CALIFORNIA 90401-1490
 
                            ------------------------
 
                                PROXY STATEMENT
                            ------------------------
 
              INFORMATION RELATING TO VOTING AT THE ANNUAL MEETING
 
     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of FirstFed Financial Corp. ["FFC", and
collectively with its subsidiary. First Federal Bank of California ("Bank"), the
"Company"] for use at the Annual Meeting of Stockholders to be held on April 22,
1998, and at any adjournment thereof. The approximate date of mailing of this
Proxy Statement is March 18, 1998.
 
     The Board of Directors of the Company has selected March 4, 1998 as the
record date for the Annual Meeting. Only those stockholders of record at the
close of business on that date will be entitled to notice of and to vote at the
Annual Meeting. The Company had a total of 10,592,298 shares of common stock
("Company Stock") outstanding at that date. Stockholders will be entitled to one
vote for each share of Company Stock held by them of record at the close of
business on the record date on any matter that may be presented for
consideration and action by the stockholders at the Annual Meeting.
 
     All valid proxies received in response to this solicitation will be voted
in accordance with the instructions indicated thereon by the stockholders giving
such proxies. If no contrary instructions are given, proxies received will be
voted in favor of the election of the three director nominees named in this
Proxy Statement and in favor of the other proposals described herein.
Abstentions and broker non-votes are counted for purposes of determining whether
a quorum of stockholders is present at the Annual Meetings but are not
considered as having voted for purposes of determining the outcome of a vote.
Proxies solicited hereby may be voted for adjournment of the Annual Meeting
(whether or not a quorum is present for the transaction of business) in order to
permit further solicitation of proxies if the Board of Directors of the Company
determines that such adjournment would be advisable in order to obtain
sufficient votes for approval of the matters to be voted upon at the Annual
Meeting.
 
     The Board of Directors does not know of any other business to be presented
for action at the Annual Meeting. If any other business is properly presented at
the Annual Meeting and may properly be voted upon, the proxies solicited hereby
will be voted on such matters in accordance with the best judgment of the proxy
holders named in such proxies. A stockholder's proxy may be revoked at any time
before it is voted at the Annual Meeting by giving written notice of such
revocation to the Secretary of the Company (which notice may be given by the
filing of a duly executed proxy bearing a later date) or by attending the Annual
Meeting and voting in person.
 
     The costs of this proxy solicitation will be paid by the Company. The
Company has retained Kissel-Blake, Inc. to assist in the solicitation of proxies
for a fee of $7,500 and reimbursement of certain expenses. To the extent
necessary, proxies may also be solicited by personnel of the Company in person,
by telephone, or through other forms of communication. Company personnel who
participate in this solicitation will not receive any additional compensation
for such solicitation. The Company will request record holders of shares
beneficially owned by others to forward this Proxy Statement and related
materials to the beneficial owners of such shares and will reimburse such record
holders for their reasonable expenses incurred in doing so.
<PAGE>   4
 
                SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
 
     The information set forth below is based upon filings as of March 2, 1998
made by the listed entity with the Securities and Exchange Commission ("SEC").
Except as set forth below, no person is known to the Company to own beneficially
more than 5% of the outstanding shares of Common Stock:
 
<TABLE>
<CAPTION>
                                                              AMOUNT AND
                                                              NATURE OF
                                                              BENEFICIAL     PERCENT
            NAME AND ADDRESS OF BENEFICIAL OWNER              OWNERSHIP      OF CLASS
            ------------------------------------              ----------     --------
<S>                                                           <C>            <C>
     FMR Corp...............................................   637,800(1)      6.02%
     82 Devonshire Street
     Boston, MA 02109

     Wellington Management Company, LLP.....................   613,840(2)      5.80%
     75 State Street
     Boston, MA 02109
</TABLE>
 
- ---------------
 
(1) According to its filing on Schedule 13G filed with the SEC dated February
    14, 1998, FMR Corp. ("FMR") has sole voting power over 70,400 of these
    shares, has no shared voting power over any of these shares, and has sole
    dispositive power over all 637,800 shares reported. According to the filing,
    FMR is the parent holding company of Fidelity Management & Research Company
    ("Fidelity"), which is an investment advisor registered under Section 203 of
    the Investment Advisers Act of 1940. Fidelity is the beneficial owner of
    567,400 shares of Company Stock as a result of acting as investment adviser
    to various investment companies. Fidelity Management Trust Company, a wholly
    owned subsidiary of FMR and a bank as defined in Section 3(a)(6) of the
    Securities Exchange Act of 1934, is the beneficial owner of 70,400 shares of
    Company Stock as a result of its serving as investment manager of the
    institutional account(s).
 
(2) According to its filing on Schedule 13G filed with the SEC dated January 18,
    1998, Wellington Management Company, LLP ("WMC") has no sole voting power
    over any of these shares, has shared voting power over 125,000 of these
    shares, and has shared dispositive power over all shares reported. According
    to the filing, WMC is an investment advisor registered under Section 203 of
    the Investment Advisers Act of 1940, which may be deemed to beneficially own
    613,840 shares of Company Stock which are held of record by clients of WMC.
 
                                        2
<PAGE>   5
 
                        SECURITY OWNERSHIP OF MANAGEMENT
 
     The following table sets forth, as of February 13, 1998, information
concerning the beneficial ownership of shares of Company Stock by each Director,
the Company's Chief Executive Officer and the four other most highly compensated
named executive officers of the Company during the fiscal year ended December
31, 1997, and all Directors and executive officers of the Company as a group.
Unless otherwise indicated, each person listed has sole investment and voting
power with respect to the shares indicated.
 
<TABLE>
<CAPTION>
                                                          AMOUNT AND
                                                          NATURE OF
                                                          BENEFICIAL            PERCENTAGE
              NAME OF BENEFICIAL OWNER                OWNERSHIP(1)(2)(3)         OF CLASS
              ------------------------                ------------------        ----------
<S>                                                   <C>                       <C>
James P. Giraldin...................................        24,787                    *
Douglas Goddard.....................................           400                    *
Christopher M. Harding..............................         7,838                    *
Babette E. Heimbuch.................................       208,631                 1.97%
James L. Hesburgh...................................        34,279                    *
Shannon Millard.....................................         4,373                    *
William S. Mortensen................................       137,488                 1.30%
William G. Ouchi....................................         7,000                    *
William P. Rutledge.................................         6,000                    *
Charles F. Smith....................................        29,000                    *
Steven L. Soboroff..................................         4,875                    *
William F. Watt.....................................         4,833                    *
John R. Woodhull....................................        13,000                    *
All Directors and Executive Officers as a Group (15
  persons)..........................................       482,504                 4.55%
</TABLE>
 
- ---------------
 
 *  Less than 1%.
 
(1) The number of shares shown for each person includes shares, if any, held
    beneficially or of record by the person's spouse; voting and investment
    power of the shares indicated may also be shared by spouses.
 
(2) Includes, with respect to the named executive officers and all Directors and
    executive officers as a group, shares held through the First Federal Bank of
    California Employee Stock Ownership Plan and Trust. Also includes, with
    respect to all executive officers, shares of restricted stock held in trust
    for such persons while the restrictions apply.
 
(3) Includes, with respect to Ms. Heimbuch, 85,938 shares of Company Stock
    subject to options granted under the Bank's 1983 Stock Option Plan which are
    exercisable within 60 days of February 13, 1998. Includes with respect to
    Mr. Giraldin, 7,562 shares of Company Stock subject to options granted under
    the Bank's 1994 Stock Option Plan which are exercisable within 60 days of
    February 13, 1998. Includes, with respect to Ms. Millard, 1,272 shares of
    Company Stock subject to options granted under the Bank's 1994 Stock Option
    Plan which are exercisable within 60 days of February 13, 1998. Includes,
    with respect to Mr. Watt, 4,368 shares of Company Stock subject to options
    granted under the Bank's 1994 Stock Option Plan which are exercisable within
    60 days of February 13, 1998. Includes, with respect to all nonemployee
    directors (a group consisting of all directors except Ms. Heimbuch), 4,000
    shares subject to options granted under the 1997 Nonemployee Directors Stock
    Incentive Plan which are exercisable within 60 days of February 13, 1998. No
    other Director or executive officer holds options which are exercisable
    within such date. The percentage of outstanding shares owned by holders of
    stock options was computed based upon the number of shares which would have
    been outstanding if such options had been exercised.
 
                                        3
<PAGE>   6
 
                                   PROPOSAL 1
 
                             ELECTION OF DIRECTORS
 
     The Certificate of Incorporation of the Company provides that the Board of
Directors shall consist of not less than seven and not more than fifteen
Directors unless a greater number is fixed by the Board of Directors, that the
Directors shall be divided into three staggered classes as nearly equal in
number in number as possible, that each class of Directors shall be elected for
a term of three years and that one class of Directors shall be elected annually.
The class of Directors scheduled to be elected at the Annual Meeting is composed
of three Directors who will be elected to serve a three year term until the
annual meeting of stockholders in 2001 or until their successors are duly
elected and qualified. The nominees receiving the highest number of votes, up to
the number of Directors to be elected, are elected.
 
     Set forth below are the names of the persons nominated by the Board of
Directors for election as Directors at the Annual Meeting, as well as all other
Directors, together with their ages, principal occupations and business
experience during the last five years, present directorships and the year each
first became a Director of the Bank and of the Company. All of the nominees are
presently Directors. If any nominees should be unable to serve as a Director,
the person or persons voting the proxies solicited hereby will select another
nominee in his or her place. The Company has no reason to believe that any of
the nominees will be unable or unwilling to serve if elected.
 
<TABLE>
<CAPTION>
                                                                                    FIRST
                                                     POSITION HELD                 BECAME      TERM TO
     NOMINEES FOR ELECTION        AGE                WITH COMPANY                DIRECTOR(1)  EXPIRE(2)
     ---------------------        ---                -------------               -----------  ---------
<S>                               <C>   <C>                                      <C>          <C>
Babette E. Heimbuch               50    Director, President and                     1986        2001
                                        Chief Executive Officer
William S. Mortensen              65    Director, Chairman of the Board             1961        2001
John R. Woodhull                  64    Director                                    1988        2001
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                                TERM
      CONTINUING DIRECTORS                                                                    EXPIRING
      --------------------                                                                    ---------
<S>                               <C>   <C>                                      <C>          <C>
Christopher M. Harding            45    Director                                    1984        2000
James L. Hesburgh                 64    Director                                    1975        2000
William G. Ouchi                  54    Director                                    1995        1999
William P. Rutledge               56    Director                                    1995        1999
Charles F. Smith                  65    Director                                    1989        1999
Steven L. Soboroff                49    Director                                    1991        2000
</TABLE>
 
- ---------------
 
(1) The date given is the earlier of the date such Director became a director of
    First Federal Bank of California or a Director of the Company.
 
(2) Term of service if re-elected as a Director of the Company at the Annual
    Meeting.
 
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE FOR NOMINEES BABETTE
             E. HEIMBUCH, WILLIAM S. MORTENSEN AND JOHN R. WOODHULL
 
                                        4
<PAGE>   7
 
     William S. Mortensen joined the Bank in 1955, was named President of the
Bank in 1969 and Chairman of the Board of Directors of the Bank in 1982, and
retired as Chief Executive Officer effective January 1, 1997. He continues to
serve as Chairman of the Board today. Mr. Mortensen also serves on the Board of
Directors of the Los Angeles Metropolitan YMCA and the Welk Group. Mr. Mortensen
is also on the boards of Teach for America, Peperdine University and the St.
John's Health Center Foundation.
 
     Christopher M. Harding is a managing partner of the law firm of Lawrence &
Harding. He is active in numerous local civic groups, including the Santa Monica
Chamber of Commerce, YWCA, Santa Monica Boys & Girls Club and the Santa Monica
Youth Athletic Foundation. He has served as a Director of the Bank since 1984,
and of FFC since 1987.
 
     Babette E. Heimbuch was previously employed by the accounting firm of KPMG
Peat Marwick LLP serving as the Audit Manager assigned to the Bank. Ms. Heimbuch
joined the Bank as Senior Vice President, Chief Financial Officer in 1982. She
was appointed Executive Vice President in 1985, and was elected a Director of
the Bank in March, 1986. In 1987 she was appointed Senior Executive Vice
President of the Bank and of FFC and was elected a Director of FFC. Ms. Heimbuch
was named President and Chief Operating Officer of the Bank and FFC in 1989. In
January 1997, Ms. Heimbuch was named Chief Executive Officer of the Bank and
FFC. Ms. Heimbuch serves on the Board of Directors of the Western League of
Savings Institutions and the Federal Home Loan Bank of San Francisco. Ms.
Heimbuch is a director of Sunrise Medical Inc. and is on the Board of Advisors
for the Santa Monica-UCLA Medical Center.
 
     James L. Hesburgh is President and Chief Executive Officer of James L.
Hesburgh International, Inc. and Battley USA, Inc. Mr. Hesburgh is also a
director of Fremont Funding, Inc., Roberts Sinto Corporation, Sinto America,
Inc., USCS International, Inc., Docusource, Inc. and Toastmaster, Inc. He serves
as a Trustee Emeritus of St. John's Health Center Foundation in Santa Monica,
California. He has served in senior management capacities with several major
United States corporations and specializes in international marketing and
consulting. Mr. Hesburgh has served as a Director of the Bank since 1975, and a
Director of FFC since 1987.
 
     William G. Ouchi is a Professor of Management for the John E. Anderson
Graduate School of Management at the University of California, Los Angeles. In
1993 Dr. Ouchi was appointed to serve as special policy advisor to Los Angeles
Mayor Richard J. Riordan, and from 1994 to 1995 was Mayor Riordan's Chief of
Staff. Dr. Ouchi has written numerous books and articles on business management
and organization. Dr. Ouchi serves on the boards of Williams College, KCET
Public Television, California Community Foundation and the Commission on
Presidential Debates. He is also a member of the Consumer Advisory Committee of
the U.S. Securities and Exchange Commission and of the Real Estate Advisory
Committee of the Trust Company of the West. Dr. Ouchi serves on the Board of
Directors of Allegheny-Teledyne, Incorporated.
 
     William P. Rutledge was, until his resignation in February 1997, President
and Chief Executive Officer of Allegheny-Teledyne, Incorporated.
Allegheny-Teledyne, Incorporated was formed in August 1996 in a strategic
combination of Pittsburgh-based Allegheny Ludlum Corporation and Los
Angeles-based Teledyne Inc. He joined Teledyne in 1986. Mr. Rutledge also serves
on the boards of Computer Sciences Corporation, Lafayette College, George
Washington University, KCET Public Television and is a Trustee of St. John's
Health Center Foundation.
 
     Charles F. Smith is president of Charles F. Smith & Company, Inc. He serves
as a Director of Trans Ocean Distribution Ltd., Sizzler International, Inc. and
Fremont Funding, Inc., and as a Trustee of Marymount High School, and of St.
John's Health Center Foundation. Mr. Smith became a Director of the Bank and FFC
in 1989.
 
     Steven L. Soboroff is an investor, real estate representative for retailers
and Managing Partner of Soboroff Partners. He is Chairman of Big Brothers of
Greater Los Angeles, President of the Recreation and Parks Commission for the
City of Los Angeles and the Senior Adviser to the Mayor of Los Angeles. Mr.
Soboroff became a Director of the Bank and FFC in 1991.
 
                                        5
<PAGE>   8
 
     John R. Woodhull is President and Chief Executive Officer of Logicon, Inc.,
and serves on the boards of Adams Business Forms, Sunrise Medical, Inc. and the
Los Angeles Metropolitan YMCA. Mr. Woodhull became a director of the Bank and
FFC in 1988.
 
     Directors' Fees. Directors of the Bank, including Directors who are
officers of the Bank, receive annual directors' fees of $15,000, and Directors
who are not officers of the Bank also receive $1,250 for each regular meeting of
the Board attended. The Chairman of the Board receives an additional fee of
$25,000 per year plus reimbursement of related expenses of up to approximately
$46,000 per year. Members of the Executive Committee of the Board who are not
officers of the Bank receive $1,000 per month. Directors, excluding the
Legal-Audit Committee Chair, who are Chairs of Board Committees receive $400 per
quarter. The Legal-Audit Committee Chair currently receives an annual retainer
of $10,620. Other members of the Legal-Audit Committee receive $600 per month.
Directors of FFC receive no separate compensation.
 
     Committees of the Board of Directors. The Company has standing Legal-Audit,
Executive Fair Lending/Community Reinvestment Act ("CRA"), Compensation and
Executive Committees. The Legal-Audit Committee currently consists of Messrs.
Smith (Chair), Ouchi and Woodhull, all of whom are non-employee directors. The
Committee reviews litigation and reports on various legal, accounting and
auditing matters, including the selection of the Company's independent auditors,
the scope of audit procedures, the nature of services performed by the
independent auditors, the performance of the Company's independent and internal
auditors, its accounting practices, and monitors the Company's legal and
regulatory compliance programs. During the year ended December 31, 1997, the
Legal-Audit Committee held four meetings.
 
     The Executive Fair Lending-CRA Committee held four meetings in 1997. Its
responsibilities include monitoring the Bank's Community Reinvestment Act
activities and ensuring that the Bank complies with all directives from the
Board of Directors. Members of the Committee are Former Bank Director June
Lockhart (Chair) and Officers Megan Davidson (CRA officer), Shannon Millard,
Diana Wright, William F. Watt, Craig Smith, Ann Lederer, Nancy Elander, Kendon
Studebaker, Michael Twomey, Lumen O'Connor, Daniel Eliot and Scott Gray.
 
     The Compensation Committee, which held six meetings in 1997, currently
consists of Directors Hesburgh (Chair), Harding and Soboroff, all of whom are
non-employee directors. This Committee administers the Company's salary and
other compensation programs. See "EXECUTIVE COMPENSATION -- Report of Board
Compensation Committee."
 
     The Executive Committee met five times in 1997 and is presently comprised
of Chairman Mortensen and Directors Heimbuch, Hesburgh, Smith and Woodhull.
 
     FFC does not have a standing nominating committee of the Board of Directors
(or another committee performing similar functions). The Bylaws of FFC provide
that only persons nominated in accordance with the procedures set forth therein
shall be eligible for election as Directors. Shareholder nominations must be
made pursuant to written notice received by FFC not less than 60 days nor more
than 90 days prior to the scheduled date of the Annual Meeting. Such notice must
state the nominee's name, age and address (business and residence), the
nominee's principal occupation or employment, and the class and number of shares
of Company Stock beneficially owned by the nominee on the date of the notice.
The required notice must also disclose certain information relating to the
nominee which would be required to be disclosed in a proxy statement and in
certain other filings under the federal securities laws. In addition, the
shareholder making the nomination must disclose his or her name and address as
they appear on FFC's books, the name and principal business or residence address
of any other record or beneficial stockholders known by the nominating
shareholder to support such nominee, and the class and number of shares of
Company Stock beneficially owned by the nominating shareholder and any such
supporting stockholders on the date of the notice.
 
     Meetings of the Board of Directors. During 1997 there were twelve regular
meetings of the Board of Directors of the Bank and FFC. Each Director attended
at least 75% of the aggregate number of such meetings and of the meetings of the
Committee on which he or she served during the period during which he or she
held a position on the Board.
 
                                        6
<PAGE>   9
 
     Information Relating to Executive Officers. Set forth below are the names
and ages of the current executive officers of the Company, other than Ms.
Heimbuch (see "ELECTION OF DIRECTORS"), together with the positions held by
these persons.
 
<TABLE>
<CAPTION>
           NAME             AGE                         TITLE
           ----             ---                         -----
<S>                         <C>    <C>
James P. Giraldin.........  45     Senior Executive Vice President/Chief Operating
                                   Officer
Daniel R. Eliot...........  41     Executive Vice President/Community and Business
                                   Banking
Douglas Goddard...........  45     Executive Vice President/Chief Financial
                                   Officer
Scott Gray................  53     Executive Vice President/Chief Lending Officer
Shannon Millard...........  35     Executive Vice President/Chief Credit Officer
William F. Watt...........  57     Executive Vice President/Marketing and Retail
                                   Banking
</TABLE>
 
     James P. Giraldin joined the Company in 1992 as Executive Vice
President/Chief Financial Officer. Prior to joining FFC, Mr. Giraldin was Chief
Executive Officer of Irvine City Bank for five years. He previously served as
Chief Financial Officer for two other savings and loan associations and was a
certified public accountant with KPMG Peat Marwick. Effective January 1, 1997,
Mr. Giraldin was appointed Chief Operating Officer and Senior Executive Vice
President of the Bank and FFC. Mr. Giraldin serves on the Executive Committee of
the Santa Monica Chamber of Commerce.
 
     Daniel R. Eliot joined the Company in September, 1997. Mr. Eliot formerly
was Senior Vice President with California United Bank. He has also held
positions with Security Pacific Bank and Wells Fargo Bank, and has over fifteen
years of experience in commercial banking.
 
     Douglas Goddard joined the Company in April, 1997. Previously, Mr. Goddard
served as Controller of California United Bank. He has held positions at
Security Pacific Bank, Community Bank, and KPMG Peat Marwick.
 
     Scott Gray joined the Company in May, 1997. Formerly, Mr. Gray was the
Regional Vice President/Director of Comerica Mortgage's California mortgage
lending operations. His previous experience also includes a position as Senior
Vice President with Frontline Mortgage Corp.
 
     Shannon Millard joined the Company in 1992. In 1994 she was promoted to her
current position of Executive Vice President/Chief Credit Officer. Ms. Millard
was formerly with the Bank of California for six years, most recently as the
Vice President in charge of Real Estate Services. Prior to that, Ms. Millard was
with Sumitomo Bank. Ms. Millard currently serves on the board of the Santa
Monica YWCA.
 
     William F. Watt joined the Company in 1996 as Executive Vice
President/Marketing and Retail Banking. Before joining the Company, Mr. Watt was
Senior Vice President of Countrywide Credit Industries, Inc. for approximately
two and one-half years. He was Senior Vice President, Retail Banking Division
with Union Federal Bank for two years, and Senior Vice President of California
Federal Bank for approximately eight years in both Marketing and Retail Banking.
 
                                        7
<PAGE>   10
 
                             EXECUTIVE COMPENSATION
 
     The following SUMMARY COMPENSATION TABLE includes compensation for the
years ended December 31, 1997, 1996 and 1995 for services in all capacities
awarded to, earned by, or paid to the Company's Chief Executive Officer and the
four other named executive officers of the Company.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                    LONG TERM COMPENSATION
                                                                               ---------------------------------
                                               ANNUAL COMPENSATION                     AWARDS            PAYOUTS
                                     ---------------------------------------   -----------------------   -------
                                                                                            SECURITIES
                                                                               RESTRICTED   UNDERLYING
                                                                   OTHER         STOCK       OPTIONS/     LTIP      ALL OTHER
                                            SALARY     BONUS       ANNUAL        AWARD        SAR'S      PAYOUTS   COMPENSATION
    NAME AND PRINCIPAL POSITION      YEAR      $         $      COMPENSATION     ($)(2)        (#)         ($)        ($)(3)
    ---------------------------      ----   -------   -------   ------------   ----------   ----------   -------   ------------
<S>                                  <C>    <C>       <C>       <C>            <C>          <C>          <C>       <C>
Babette E. Heimbuch................  1997   363,000   166,980       (1)             -0-       13,800       -0-        18,471
  President and Chief                1996   263,340   110,000       (1)             -0-          -0-       -0-         4,730
  Executive Officer                  1995   239,340    70,000       (1)             -0-          -0-       -0-         4,392
James P. Giraldin..................  1997   254,040   105,173       (1)          19,968(4)     8,700       -0-        14,352
  Chief Operating Officer            1996   202,800    80,000       (1)             -0-       10,125       -0-         4,730
                                     1995   184,440    60,000       (1)             -0-          -0-       -0-         4,392
Douglas Goddard(5).................  1997   100,430    34,776       (1)             -0-          -0-       -0-           -0-
  Chief Financial Officer
Shannon Millard....................  1997   178,500    60,476       (1)             -0-        4,700       -0-        11,497
  Chief Credit Officer               1996   169,980    70,000       (1)             -0-        5,094       -0-         4,730
                                     1995   157,500    60,000       (1)             -0-          -0-       -0-         4,392
William F. Watt(6).................  1997   183,780    45,026       (1)             -0-          -0-       -0-        11,297
  Director of Marketing/Retail
  Banking                            1996   148,542    60,000       (1)             -0-       17,475       -0-           -0-
</TABLE>
 
- ---------------
(1) Perquisites to each officer did not exceed the lesser of $50,000 or 10% of
    the total salary and bonus for such officer.
 
(2) Based on the price at December 31, 1997 of $38.625 per share. The aggregate
    restricted stock holdings at December 31, 1997 for the named executive
    officers consisted of approximately 9,766 shares worth $377,211 at the then
    current market value, without giving effect to the diminution of value
    attributable to the restrictions on such stock. The number of restricted
    stock awards held by Ms. Heimbuch, Mr. Giraldin, and Ms. Millard at the end
    of the last fiscal year is 4,033, 3,960 and 1,773, respectively. The value
    of all restricted stock awards at the end of the last fiscal year based upon
    a stock price of $38.625 per share as of December 31, 1997 is $155,774,
    $152,955 and $68,482 for Ms. Heimbuch, Mr. Giraldin, and Ms. Millard,
    respectively. Except as set forth below, no restricted stock award vests in
    under three years from the date of grant. Dividends will be paid on the
    restricted stock if and when paid on the Company Stock. Stock dividends
    shall be subject to all of the restrictions applicable to the restricted
    stock.
 
(3) Employee Stock Ownership Plan contributions and, for 1997, contributions by
    the Company under a matching program for the Company's plan established
    pursuant to Section 401(k) of the Internal Revenue Code (the "401(k) Plan,"
    as more fully described below).
 
(4) On February 26, 1998, Mr. Giraldin was awarded 500 shares of restricted
    stock which vest over a two year period. The award was made as a bonus for
    services rendered during 1997. The amount shown is based on the price of the
    Company Stock at the date of grant ($39.937 per share).
 
(5) Mr. Goddard joined the Company in April, 1997.
 
(6) Mr. Watt joined the Company in February, 1996.
 
                                        8
<PAGE>   11
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                  INDIVIDUAL GRANTS
                                -----------------------------------------------------
                                  NUMBER OF      % OF TOTAL
                                 SECURITIES     OPTIONS/SARS   EXERCISE
                                 UNDERLYING      GRANTED TO     OR BASE
                                OPTIONS/SARS    EMPLOYEES IN     PRICE     EXPIRATION       GRANT DATE
             NAME               GRANTED(#)(1)   FISCAL YEAR     ($/SH)        DATE      PRESENT VALUE($)(2)
             ----               -------------   ------------   ---------   ----------   -------------------
<S>                             <C>             <C>            <C>         <C>          <C>
Babette E. Heimbuch...........     13,800          16.96         21.75     1/30/2007          183,126
James P. Giraldin.............      8,700          10.69         21.75     1/30/2007          115,449
Shannon Millard...............      4,700           5.77         21.75     1/30/2007           62,369
</TABLE>
 
- ---------------
 
(1) Options to purchase Company Stock were granted under the 1994 Stock Plan,
    which provides for the granting of options at an exercise price equal to the
    fair market value of the Company's common stock on the date of grant. All
    options granted become exercisable in installments beginning on the second
    anniversary date of the date of grant, and becoming 100% vested on the sixth
    anniversary date of the date of grant. The exercise price may be paid by
    delivery of already owned shares, subject to certain conditions. All options
    were granted for terms of 10 years, subject to earlier termination in
    certain events related to termination of employment.
 
(2) Present value determinations were made using the Black-Scholes option
    pricing model. There is no assurance that any value realized by optionees
    will be at or near the value estimated by the Black-Scholes model. The
    estimated present values under that model are based on a ten year holding
    period, and on the following assumptions with respect to volatility and the
    risk-free rate, forfeiture percentage and dividend yield. Based upon the
    quarterly closing prices of the Company's common stock from December 31,
    1986, until the grant date of January 30, 1997, the model uses annualized
    volatility of 35.9%. For the risk-rate, the model uses the yield on a
    ten-year treasury note on January 30, 1997 of 6.59%. For the forfeiture
    percentage, the model uses zero. For the dividend yield, the model uses
    zero.
 
         AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END
                               OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                  NUMBER OF SECURITIES    VALUE OF UNEXERCISED
                                                                 UNDERLYING UNEXERCISED       IN-THE-MONEY
                                                                    OPTIONS/SARS AT         OPTIONS/SARS AT
                                                                  DECEMBER 31, 1997(#)    DECEMBER 31, 1997($)
                                 SHARES ACQUIRED      VALUE          (EXERCISABLE/           (EXERCISABLE/
             NAME                ON EXERCISE(#)    REALIZED($)       UNEXERCISABLE)        UNEXERCISABLE)(1)
             ----                ---------------   -----------   ----------------------   --------------------
<S>                              <C>               <C>           <C>                      <C>
Babette E. Heimbuch............         -0-             -0-      85,938/-0-               2,370,600/-0-
James P. Giraldin..............         -0-             -0-      7,562/21,263             198,784/482,497
Shannon Millard................       2,938          32,705      1,272/12,250             32,754/253,726
William F. Watt................         -0-             -0-      4,368/13,107             112,476/337,505
</TABLE>
 
- ---------------
 
(1) In accordance with the SEC's rules, values are calculated by subtracting the
    exercise price from the fair market value of the underlying Company Stock.
    For purposes of this table, fair market value is based on the market value
    at December 31, 1997 ($38.625 per share).
 
     Retirement Plan. Until August 31, 1996, the Bank had a non-contributory
defined benefit pension plan (the "Pension Plan"). Upon termination of the
Pension Plan, each participant received a distribution in the form of an
actuarially equivalent lump sum.
 
     Effective January 1, 1997, the Company made available to its employees the
opportunity to make tax-deferred contributions to a plan established under
Section 401(k) of the Internal Revenue Code (the "401(k) Plan"). Participants
are permitted to make contributions on a pre-tax basis up to the IRS limitation,
a portion of which is matched by the Bank. For contributions made during 1998,
one-half of an employee's contribution (up to six percent of the employee's
compensation) will be matched.
 
                                        9
<PAGE>   12
 
                                  SERP TABLE*
 
BENEFITS AT AGE 60:
 
<TABLE>
<CAPTION>
        FINAL FIVE YEAR                             YEARS OF SERVICE
        AVERAGE SALARY             ---------------------------------------------------
           AND BONUS                 20         25         30         35         40
        ---------------            -------    -------    -------    -------    -------
<S>                                <C>        <C>        <C>        <C>        <C>
$150,000.......................     90,000    112,500    112,500    112,500    112,500
 200,000.......................    120,000    150,000    150,000    150,000    150,000
 250,000.......................    150,000    187,500    187,500    187,500    187,500
 300,000.......................    180,000    225,000    225,000    225,000    225,000
 350,000.......................    210,000    262,500    262,500    262,500    262,500
 400,000.......................    240,000    300,000    300,000    300,000    300,000
 450,000.......................    270,000    337,500    337,500    337,500    337,500
 500,000.......................    300,000    375,000    375,000    375,000    375,000
</TABLE>
 
- ---------------
 
* Social security payments do not reduce the amounts to be paid under the SERP.
 
     Supplemental Executive Retirement Plan. The Bank has adopted a Supplemental
Executive Retirement Plan ("SERP") covering the Chief Executive Officer and
Chief Operating Officer. The foregoing table shows the estimated annual benefits
payable upon retirement at age 60 to participants in the SERP for the indicated
levels of average compensation and various periods of service, assuming no
future changes in such plan and based upon the current formula.
 
     Stock Option and Stock Appreciation Rights Plan. Until August 18, 1993,
options to purchase shares of the Company's common stock were granted under the
First Federal 1983 Stock Option and Stock Appreciation Rights Plan, as amended
in 1987 ("1983 Stock Plan"). The 1983 Stock Plan expired by its terms in 1993
and has been replaced by the 1994 Stock Option and Stock Appreciation Rights
Plan ("1994 Stock Plan"). Other than the option grants described above, no
options were granted to the named executive officers under the 1994 Stock Plan
during 1997.
 
     At the 1997 Annual Meeting of Stockholders, the stockholders of the Company
approved the 1997 Nonemployee Directors Stock Incentive Plan (the "Directors
Stock Plan"). The Directors Stock Plan permits the issuance of up to 200,000
shares of Company Stock. An initial grant of 4,000 shares of Company Stock was
made in 1997 to each of the nonemployee directors of the Company, as well as
annual grants of 2,000 shares to each nonemployee director beginning in January,
1998. All shares granted under the Directors Stock Plan vest on the first
anniversary of the grant date.
 
     Certain Relationships and Related Transactions. The Bank offers mortgage
loans to officers and directors, solely for the purchase or refinance (no cash
out) of such officer's or director's principal residence. Loans to officers,
directors and employees are made in the ordinary course of business and, in the
judgment of management, do not involve more than the normal risk of
collectability. To qualify under the Employee Loan Benefit Program ("ELBP"), all
real estate and home equity credit line loans are required to be secured by the
employee's primary residence. Employee real estate loan benefits require one
year of full-time employment with the Company. All ELBP loans are made on
substantially the same terms as those prevailing at the time for comparable
transactions with non-affiliated persons, except for the interest rates and loan
fees charged thereon.
 
     ELBP real estate loans are written as adjustable mortgage loans ("AMLs"),
and are modified while the person is employed by the Company to a rate
approximately equal to (but not less than) the Bank's cost of funds during the
month prior to the loan approval for the first three months of the loan.
Thereafter, the interest rate adjusts monthly to a rate equal to the Federal
Home Loan Bank's Eleventh District Cost of Funds. Fees are charged for
appraisal, credit report, title policy and documents costs only. All
preferential rates are subject to increase upon termination of the individual's
employment with the Company.
 
                                       10
<PAGE>   13
 
     The following table sets forth amounts in excess of $60,000 in the
aggregate receivable from Directors and executive officers as of December 31,
1997.
 
                   LOANS TO DIRECTORS AND EXECUTIVE OFFICERS
 
<TABLE>
<CAPTION>
                                                   HIGHEST BALANCE       UNPAID
                                                     OUTSTANDING        BALANCE       INTEREST RATE
               NAME                 TYPE OF LOAN   DURING 1997($)    AT 12/31/97($)    AT 12/31/97    YEAR MADE
               ----                 ------------   ---------------   --------------   -------------   ---------
<S>                                 <C>            <C>               <C>              <C>             <C>
Babette E. Heimbuch...............     1st TD          375,029          364,900          4.941%         1988
Shannon Millard...................     1st TD          320,000          320,000          5.450%         1997
John Woodhull.....................     1st TD          352,783          344,370          4.941%         1989
</TABLE>
 
     Employment Contracts, Termination of Employment and Change of Control
Arrangements. The Company has entered into Change of Control Agreements with
certain of the Bank's management, including each of the named executive
officers. These agreements were entered into in order to retain executives
during financial industry merger and acquisition transactions, provide a change
in control severance arrangement consistent with the peer group and better allow
executives to concentrate on negotiating the best possible transaction and, if
such a transaction occurs, restructuring a merged entity under these
circumstances. If a "change in control" (as defined in the agreements) occurs
within the "change in control period" (as defined in the agreements) the
agreements will become effective. The agreements provide for employment terms up
to three years and for compensation and other terms of employment at least as
favorable as those during the twelve-month period prior to the effective date.
Each of the agreements also provides for severance payments and other benefits
in the event that the officer's employment is terminated by the Bank other than
for death, disability or "cause" (as defined in the agreements) or by the
officer for "good reason" (as defined in the agreements). The agreements with
the named executive officers provide for a severance payment equal to three
times the executive's annual base salary, plus bonus, plus amounts representing
the value of additional retirement and other benefits which would have accrued
if the executive's employment had continued for three additional years. These
agreements also provide for continuation of other benefits for a period of three
years and for the payment, under certain specified circumstances, of an
additional amount to cover the federal excise tax imposed on some "golden
parachute" payments. Other than described above, the Company has no employment
contracts with any of the named executive officers.
 
     The Restricted Stock Bonus Plan described in the Report of the Compensation
Committee below and the 1983 and 1994 Stock Plans provide for accelerated
vesting of rights in the event of certain change of control events.
 
                                       11
<PAGE>   14
 
                      REPORT OF THE COMPENSATION COMMITTEE
                                       OF
                            FIRSTFED FINANCIAL CORP.
 
     Decisions on compensation of the Company's executives are made by a
three-member Compensation Committee composed entirely of nonemployee directors.
Set forth below is the report submitted by Messrs. Hesburgh (Chair), Harding and
Soboroff addressing the Company's compensation policies for 1997 as they
affected Ms. Heimbuch (the Company's Chief Executive Officer during 1997) and
the Company's other executive officers.
 
     The Members of the Compensation Committee have the responsibility to
oversee the Company's various compensation plans, including its annual bonus
plan, restricted stock plan, stock option program, Employee Stock Ownership Plan
("ESOP"), 401(k) Plan and annual salary review. The Committee reviews
compensation levels of all members of management, including executive officers,
evaluates their performance, and considers officer succession and related
matters. The Committee reviews with the Board all aspects of compensation for
officers at the level of vice president or above, as well as reviewing bonus
compensation for assistant vice presidents.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     No person who served as a member of the Compensation Committee was an
employee of the Company or any of its subsidiaries, was formerly an officer of
the Company or any of its subsidiaries, or had any relationship with the Company
or its subsidiaries requiring disclosure, except as specifically described in
this Proxy Statement.
 
COMPENSATION PHILOSOPHY
 
     The Compensation Committee's executive compensation philosophy is to
provide competitive levels of compensation, tie compensation levels and
individual compensation to the Company's operating performance and strategic
direction, and assist the Company in attracting and retaining talented
management by providing compensation reasonably comparable to that offered by
the Company's peer group.
 
     The principal elements of the Company's executive compensation are base
salary, annual bonus, annual stock option awards and restricted stock awards.
Each of these elements are discussed below. In reviewing and making
recommendations as to overall levels of compensation, the Compensation Committee
also takes into account deferred and non-cash benefits, including ESOP benefits,
insurance and other benefits. Compensation has been and will continue to be
structured so as to be tax deductible.
 
     Starting in January of 1997, the Company made available a 401(k) Plan for
employee contributions with some matching employer contributions (see more
detailed discussion above). As a result of a review undertaken in 1996 of the
Company's many employee benefit and incentive plans and programs, management
revised a number of these programs beginning in 1997. Ineffective programs were
eliminated, and in general, the programs were revised to make them more
consistent with the overall goal of ensuring that employees' interests are
aligned with that of the Company as a whole. At the senior officer level, this
was achieved by rewarding performance based upon measurable standards which had
been mutually determined by the officer and senior management. Additionally, the
incentive program for management consists of a potential combination of cash
bonus and stock options.
 
     At each level of management (e.g., executive vice president, senior vice
president, etc.), a formula is established which allocates the cash bonus and
stock option potential awards as percentages of total base salary. The cash
bonus portion ranges from 15% to 50% of base salary, and is awarded based on
achievement of stated goals, with a small discretionary component. The stock
option awards vest 20% on the second anniversary date after the grant, an
additional 40% on the fourth anniversary date, and the remaining 40% on the
sixth anniversary date.
 
                                       12
<PAGE>   15
 
BASE SALARY
 
     Executive officer base salaries are initially determined, but not
established, by reference to the responsibilities and description of the
position and competitive marketplace for executive talent for the
responsibilities of the particular position. The Company's Human Resources
Department participates in, obtains information from, and analyzes the results
of a salary and benefits survey conducted annually by the Western League of
Savings Institutions ("Western League"). The Western League survey is considered
an effective tool to initiate the Compensation Committee review process since it
utilizes information obtained from other savings institutions in California. The
Company has utilized the Western League survey annually for over twenty years.
The Compensation Committee reviews the results of the annual survey to ensure
that the Company's salary grades and benefits are comparable to those provided
by its peers. The Committee's goal generally is to be within the 75th percentile
of what it has determined to be the appropriate peer group as reported on the
Western League survey.
 
     Additionally, in 1997, the Company participated in the SNL Executive
Compensation Review of 1997 ("SNL Review") in order to analyze more closely the
compensation of executive officers.
 
     Annual salary adjustments are determined by evaluating the performance of
the Company generally and the performance of each executive officer. General
annual salary adjustments to base salary for executive officers in 1997 ranged
from 2 percent to 5 percent.
 
ANNUAL BONUSES
 
     A portion of the annual compensation of each officer is based upon the
performance of the Company, as well as the individual contribution of the
officer to the Company's performance. While corporate performance measures such
as net income, earnings per common share, return on stockholders equity and
return on average total assets are considered, the Committee does not apply a
specific quantitative formula in making compensation decisions. Non-financial
performance measures also may be included, such as product development,
efficiency, client relations and employee relations. No particular weight is
given to one factor over another among these performance measures. For 1997, the
most important qualitative factor was the Committee's assessment of management's
progress in implementing the strategies, products and new lines of business
which it had determined would allow the Bank to more effectively compete in its
markets, and to develop into a full-service bank. For years in which the
Company's net earnings are significant, a large portion of an executive
officer's compensation may be determined by the Compensation Committee at the
end of each year based upon the officer's contribution to the Company's
performance during the year. For purposes of establishing the annual bonus pool,
the Company's performance is measured against earnings goals established prior
to the commencement of each fiscal year by the Board.
 
     In 1997, the Compensation Committee established a pool of funds based upon
net earnings for the year of approximately $23.1 million, or $2.15 per share.
The Committee attributed these positive results in large part to management's
efforts in meeting and overcoming the challenges of previous years, and in
anticipating and being well-positioned to take opportunities presented in the
recovering Southern California environment. Accordingly, the Committee awarded
cash bonuses for 1997 to management. Named Executive Officers Babette E.
Heimbuch, James P. Giraldin, Douglas Goddard, Shannon Millard, and William F.
Watt received cash bonuses of $166,980, $105,173, $34,776, $60,476, and $45,026,
respectively. Bonuses were also paid to other employees and officers pursuant to
parameters established by the Compensation Committee and management.
 
STOCK OPTIONS AND RESTRICTED STOCK
 
     The Compensation Committee believes that stock ownership by management and
employees and performance-based compensation arrangements in the form of Company
Stock are beneficial in ensuring that management's interest in the Company's
performance corresponds to those of the Company's shareholders. It also believes
that stock ownership helps attract and retain key executives. The Company awards
stock options and restricted stock grants in furtherance of this philosophy.
 
                                       13
<PAGE>   16
 
     Awards of stock options typically are made annually to officers at the
level of assistant vice president and above. The awards are based upon a
standardized dollar value at each participating level of responsibility and
reflect the Compensation Committee's determination of the appropriate incentive
for the responsibilities of that particular officer level. Other stock option
awards may be made to officers of the Company from time to time.
 
     In addition to stock options, as indicated above, restricted stock grants
may be made by the Compensation Committee as part of the Company's bonus
program. Restricted stock grants may be made to officers at the level of
assistant vice president and above. In recognition of Mr. Giraldin's
achievements during 1997, in particular the renegotiation of the headquarters
office lease and the negotiation of a new data processing contract, the
Compensation Committee granted 500 shares of Company Stock to Mr. Giraldin under
the Restricted Stock Plan. These shares vest 50 percent one year following the
date of grant, and the remaining 50 percent vests on the second anniversary of
the date of the grant. Other than this grant, no new grants of restricted stock
were made to officers during 1997.
 
CHIEF EXECUTIVE OFFICER COMPENSATION
 
     Ms. Heimbuch was named Chief Executive Officer of the Company and the Bank
effective January 1, 1997. She has served as President since 1989. In reviewing
Ms. Heimbuch's compensation as Chief Executive Officer for 1997, the
Compensation Committee looked at the Company's overall financial health. In
particular, the Committee noted the earnings increase for the year (from $8.2
million in 1996 to $23.1 million in 1997), the reduction in non-performing
assets, and continued low expense-to-assets ratio. The Committee noted the
significant progress made under Ms. Heimbuch's leadership towards achieving the
Company's strategic plans and the leadership role taken by Ms. Heimbuch in the
industry in general. Ms. Heimbuch was awarded a cash bonus of $166,980, and her
base salary for 1998 was increased by $1,200 per month, or approximately four
percent.
 
     The level of Ms. Heimbuch's aggregate salary for 1997 was comparable to the
Company's performance ranking in relation to the peer groups (based on
geographic location, asset size and levels of Return on Average Assets) shown in
the Western League Survey and SNL Review. The other benefits received by Ms.
Heimbuch are set forth in the Summary Compensation Table.
 
                                          Compensation Committee:
 
                                          James L. Hesburgh (Chair)
 
                                          Christopher M. Harding
 
                                          Steven L. Soboroff
 
                                       14
<PAGE>   17
 
                               PERFORMANCE GRAPH
 
     The SEC has adopted a requirement that companies include in their proxy
statements a line graph presentation comparing cumulative five-year shareholder
returns with two other specified indices. The Board of Directors has selected
published indices consisting of the New York Stock Exchange Market Index and the
Industry Group 541--Savings and Loan Index. These indices are prepared and
published by The New York Stock Exchange and Media General Financial Services
respectively, which are not affiliated with the Company.
 
                     COMPARE 5-YEAR CUMULATIVE TOTAL RETURN
                        AMONG FIRSTFED FINANCIAL CORP.,
                     NYSE MARKET INDEX AND PEER GROUP INDEX
 
<TABLE>
<CAPTION>
        MEASUREMENT PERIOD              FIRSTFED           PEER GROUP          NYSE MARKET
      (FISCAL YEAR COVERED)             FINANCIAL             INDEX               INDEX
<S>                                 <C>                 <C>                 <C>
1992                                     100.00              100.00              100.00
1993                                      83.12              124.00              113.54
1994                                      65.58              118.78              111.33
1995                                      73.38              188.13              144.36
1996                                     114.29              245.52              173.90
1997                                     201.30              412.81              228.78
</TABLE>
 
                   ASSUMES $100 INVESTED ON JANUARY 01, 1993
                          ASSUMES DIVIDEND REINVESTED
                      FISCAL YEAR ENDING DECEMBER 31, 1997
 
     It should be noted that this graph represents historical stock price
performance and is not necessarily indicative of any future stock price
performance.
 
     THE FOREGOING REPORT OF THE BOARD COMPENSATION COMMITTEE AND THE
PERFORMANCE GRAPH THAT APPEARS IMMEDIATELY AFTER SUCH REPORT SHALL NOT BE DEEMED
TO BE SOLICITING MATERIAL OR TO BE FILED WITH THE SEC OR INCORPORATED BY
REFERENCE IN ANY DOCUMENT SO FILED.
 
                                       15
<PAGE>   18
 
                                   PROPOSAL 2
 
     Appointment of Independent Auditors. KPMG Peat Marwick LLP has been the
independent public auditor of the Bank for more than twenty-five years and, upon
recommendation of the Legal-Audit Committee, has been appointed by the Board of
Directors as the auditor of the Company for 1998. The stockholders of the
Company are requested to ratify this appointment. A representative of KPMG Peat
Marwick LLP is expected to be present at the Annual Meeting with the opportunity
to make a statement if he or she so desires and to respond to appropriate
questions.
 
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE FOR THE APPOINTMENT
OF KPMG PEAT MARWICK LLP AS THE COMPANY'S INDEPENDENT PUBLIC AUDITOR FOR 1998.
 
                                 SECTION 16(A)
                   BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Section 16(a) of the Securities Exchange Act of 1934 requires executive
officers and directors and persons who beneficially own more than ten percent
(10%) of the Company's stock, to file initial reports of ownership and reports
of changes in ownership with the SEC and the New York Stock Exchange. Executive
officers, directors and greater than ten percent (10%) beneficial owners are
required by SEC regulations to furnish the Company with copies of all Section
16(a) forms they file.
 
     Based solely on its review of the copies of such forms furnished to the
Company and written representations from the executive officers and directors,
the Company believes that all Section 16(a) filing requirements applicable to
its executive officers, directors and greater than ten percent (10%) beneficial
owners were satisfied, except as follows: (i) in April 1997, a late Form 4 was
filed for William S. Mortensen reporting a gift of 12,102 shares of Company
Stock made by Mr. Mortensen in March 1997, and (ii) in August 1997, a late Form
4 was filed for Shannon Millard reporting the disposition of 2,999 shares in
March 1997, of which 2,938 were shares acquired by the exercise of stock
options.
 
                             STOCKHOLDER PROPOSALS
 
     Any stockholder of the Company wishing to have a proposal considered for
inclusion in the Company's 1999 proxy solicitation materials must set forth such
proposal in writing and file it with the Secretary of the Company on or before
November 25, 1998. Stockholder proposals not included in the Company's 1999
proxy solicitation materials must, in order to be considered at the 1999 Annual
Meeting, be submitted in writing to the Secretary of the Company by no earlier
than January 20, 1999 nor later than February 19, 1999.
 
     The Board of Directors of the Company will review any stockholder proposals
which are filed as required and will determine whether such proposals meet
applicable criteria for inclusion in its 1999 proxy solicitation materials for
consideration at the 1999 Annual Meeting.
 
                                       16
<PAGE>   19
 
                                 ANNUAL REPORT
 
     The Company's Annual Report on Form 10-K for the fiscal year ended December
31, 1997, including, but not limited to, statements of consolidated financial
condition and related consolidated statements of operations, stockholders'
equity and cash flows for fiscal years ended December 31, 1997, 1996 and 1995,
prepared in conformity with generally accepted accounting principles, has been
sent to stockholders. A copy of the Annual Report on Form 10-K for year ended
December 31, 1997 may be obtained without charge by writing to the Secretary at
the address indicated in the following paragraph.
 
UPON WRITTEN REQUEST OF ANY SHAREHOLDER SOLICITED HEREBY, THE COMPANY WILL
PROVIDE FREE OF CHARGE A COPY OF ITS 1997 ANNUAL REPORT ON FORM 10-K WHICH HAS
BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. REQUESTS SHOULD BE
DIRECTED TO SECRETARY, FIRSTFED FINANCIAL CORP, 401 WILSHIRE BLVD., SANTA
MONICA, CALIFORNIA 90401.
 
                                          By Order of the Board of Directors
 
                                          Ann E. Lederer, Corporate Secretary
 
                                       17
<PAGE>   20

PROXY                                                                     PROXY

                                REVOCABLE PROXY

                            FIRSTFED FINANCIAL CORP.

             401 Wilshire Boulevard, Santa Monica, California 90401

                   Proxy for Annual Meeting -- April 22, 1998

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

The undersigned hereby appoints William S. Mortensen, Babette E. Heimbuch and
James P. Giraldin, as proxies, each with the power to appoint his/her
substitute, and hereby authorizes them to represent and to vote as designated
on the reverse all shares of Common Stock of FirstFed Financial Corp. held of
record by the undersigned on March 4, 1998, at the annual meeting of
stockholders to be held on April 22, 1998, or any adjournment thereof.

A vote FOR nominees Heimbuch, Mortensen and Woodhull, and FOR Proposal 2 is
recommended by the Board of Directors.

            PLEASE MARK, SIGN, DATE AND MAIL THE PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE.

                  (Continued and to be signed on reverse side)
<PAGE>   21


                            FIRSTFED FINANCIAL CORP.

      PLEASE MARK VOTE IN [] IN THE FOLLOWING MANNER USING DARK INK ONLY.


1.  ELECTION OF DIRECTORS (Year of Expiration of                      For All
    Nominees' Proposed Terms as Directors: 2001)      For   Withheld   Except
    Babette E. Heimbuch, William S. Mortensen
    and John R. Woodhull.                              []      []        []


                                                        ----------------------
                                                           Nominee Exception

2.  Ratification of KPMG Peat Marwick LLP
    as the Company's independent public               For    Against    Abstain
    auditors of 1998.                                  []       []        []


3.  In their discretion, the proxies are authorized to vote upon such other 
    business that may properly come before the meeting.


                       THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE
                       MANNER DIRECTED HEREIN BY THE UNDERSIGNED STOCKHOLDER.
                       IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE
                       DIRECTORS NAMED IN PROPOSAL 1 AND FOR PROPOSALS 2 AND 3.


                       Date: ____________________________________________, 1998

                       Signature: _____________________________________________

                       Please sign exactly as name appears below. When shares
                       are held by joint interests, both should sign. When
                       signing as attorney, executor, administrator, trustee
                       or guardian, please give full title as such. If a
                       corporation, please sign in full corporation name, by
                       president or other authorized officer. If a partnership,
                       please sign in partnership name by authorized person.


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