CABLE CAR BEVERAGE CORP
10-K, 1997-03-31
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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<PAGE>




                 SECURITIES AND EXCHANGE COMMISSION
                      WASHINGTON, D.C.  20549
    
                            FORM 10-K
  
                          ANNUAL REPORT
                PURSUANT TO SECTION 13 OR 15 (d) OF
                THE SECURITIES EXCHANGE ACT OF 1934
 (Mark One)
    
 [ X ]  Annual report pursuant to Section 13 or 15(d) of the Securities 
Exchange Act of 1934
            
       For the fiscal year ended December 31, 1996
       
 [  ]  Transition report pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934
         
    
    
    For the transition period from           to
                                  -----------   -----------
    
    
    Commission file number         0-14784        
                           ------------------------                             
                                
                 Cable Car Beverage Corporation
     ------------------------------------------------------   
     Exact name of Registrant as specified in its charter)
                                
                                  
            DELAWARE                           52-0880815          
    -------------------------------         -----------------
    (State or other jurisdiction             (I.R.S. Employer       
   of incorporation or organization)       Identification No.)    
    
    717 17th Street, Suite 1475, Denver, Colorado           80202            
    ----------------------------------------------      ------------
      (Address of principal executive offices)           (Zip Code)           
    
    Registrant's telephone number, including area code: (303) 298-9038    
                                                        --------------
    Securities registered pursuant to Section 12(b) of the Act:
    
                                   Name of each exchange on
         Title of each class         which registered
    
                 None                   None          
              ---------              ----------
    Securities registered pursuant to Section 12(g) of the Act:
    Common Stock, $.01 Par Value                                      
 -------------------------------------------------------------------- 
                              (Title of class)
    
  Indicate by check mark whether the Registrant (1) has filed all 
reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter 
period that the Registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days. 
                    Yes   X      No       
                       --------     --------
   The aggregate market value of equity securities held by non-
affiliates of the Registrant on March 25, 1997 was approximately 
$18,730,000.
    
   As of March 25, 1997 there were 8,905,324 shares of common stock 
outstanding.


                           -1-      
    

<PAGE>
      
        CABLE CAR BEVERAGE CORPORATION AND SUBSIDIARIES
        ----------------------------------------------- 
                 1996 FORM 10-K ANNUAL REPORT
                 ----------------------------
                     Table of Contents
                     -----------------    
                                                              Page
                                PART I        
    
      Item 1.Business                                          3   
    
      Item 2.Properties                                        6   
    
      Item 3.Legal Proceedings                                 6   
    
      Item 4.Submission of Matters to a 
             Vote of Security Holders                          6   
    
    
                                PART II          
    
      Item 5.Market for the Registrant's 
             Common Stock and Related
             Stockholder Matters                               7   
    
      Item 6.Selected Financial Data                           7   
    
      Item 7.Management's Discussion and 
             Analysis of Financial 
             Condition and Results of Operations               9   
    
      Item 8.Financial Statements and Supplementary Data       11   
    
      Item 9.Changes in and Disagreements with 
             Accountants on Accounting and 
             Financial Disclosure                              12   
    
    
                                PART III         
    
      Item 10.Directors and Executive Officers of
              the Registrant                                   13   
    
      Item 11.Executive Compensation                           13   
    
      Item 12.Security Ownership of Certain
              Beneficial Owners and
              Management                                       13   
    
     Item 13.Certain Relationships and Related 
             Transactions                                      13   
    
                                PART IV          
    
      Item 14.Exhibits, Financial Statement
              Schedules and Reports on Form 8-K                14   
        


                                -2-
<PAGE>


                                 PART I
    
    ITEM 1.  BUSINESS.
    
    GENERAL
    -------    
    Cable Car Beverage Corporation, (the "Company") was incorporated 
under the laws of Delaware on April 1, 1968.  The Company's business 
consists of marketing its line of proprietary soft drinks and waters 
throughout the United States and in Canada.  As discussed in more detail 
below, the Company's product line consists of Stewart's brand soft drinks,
JAVA COLA, Fountain Classics Seltzer, San Francisco Seltzer, Aspen 
Mountain Spring Water and Aspen flavored waters.  During 1996, the 
Company began marketing two new Stewart's flavors (Stewart's Classic 
Key Lime and Cherries N' Cream) as well as a new line of carbonated, 
coffee-flavored cola under the name of JAVA COLA. 
    
    Proprietary Products Marketing:
    
    General:  The Company initially entered its current business of 
marketing beverages on August 27, 1987 when it acquired, through its 
subsidiary Old San Francisco Seltzer, Inc. ("SFS"), the assets and 
business of Old San Francisco, Inc. ("Old SF"), a California corporation 
that marketed a product line of flavored seltzers.
    
    The Company added to its line of beverages when, on July 11, 1989, 
it entered into a licensing agreement with Stewart's Restaurants, Inc. 
("Stewart's"), a New Jersey based franchiser of Stewart's Drive-In Root 
Beer Stands, pursuant to which the Company has the exclusive right to
produce and market Stewart's brand beverages for the entire United 
States.  Pursuant to an addendum to the Stewart's licensing agreement 
dated April 11, 1994, the Company was granted the exclusive rights for 
Canada, and once the Company achieves cumulative sales of 4,000,000 
cases, the license becomes worldwide provided the Company maintains 
annual sales of 1,000,000 cases.  The agreement provides for a sliding 
scale royalty with a minimum annual royalty of $50,000.  For the year 
ended December 31, 1996, the royalty payments exceeded the minimum 
royalty due and the Company expects the same in future years. 
Termination of the agreement may occur if the Company's annual sales of 
Stewart's Root Beer are less than 500,000 cases for each year.
    
    On December 1, 1993, the Company entered into a separate licensing 
agreement with Stewart's, whereby the Company has the exclusive right to 
market Stewart's brand beverages as a fountain product in 15 states.  The 
agreement provided for a one time licensing fee of $29,250 and payment of 
a sliding scale royalty.   The Company is marketing the Stewart's
fountain product through its wholly-owned subsidiary, Fountain Classics, 
Inc. ("FCI").  
    
    On November 22, 1989, the Company acquired the assets and business of 
Aspen Mineral Water Corporation ("Aspen"), a Colorado corporation that 
marketed a sparkling water.  Currently, the Company markets a line of 


                              -3-
<PAGE>


non-carbonated fruit flavored beverages under the brand name of Aspen.  
The Company also markets a non-carbonated spring water under the
Aspen name.
    
    Proprietary Products:  The Company's proprietary product line 
currently consists of Stewart's premium soft drinks (Root Beer, Orange 
N' Cream, Cream Ale, Ginger Beer, Classic Key Lime, and Cherries N' 
Cream), JAVA COLA, San Francisco Seltzer, Aspen Mountain Spring Water 
and Aspen flavored waters.   Stewart's products are packaged in original 
and diet and are sweetened using non-sugar sweeteners - fructose in the 
original line and NutraSweet brand sweetener in the diet line.  JAVA COLA 
is a unique coffee-flavored cola made with real coffee and is sold in 
four different flavors:  Original, Diet, Mocha and Vanilla.  San 
Francisco Seltzer is a naturally flavored soft drink which contains 
no sodium or preservatives and is available in regular and diet flavors 
that are sweetened with fructose and NutraSweet, respectively.  Aspen
Mountain Spring Water is a non-carbonated water.  Aspen flavored waters 
are non-carbonated, fruit flavored beverages.
    
    For the years ended December 31, 1996 and 1995, the Stewart's brand 
accounted for approximately 98% and 96% of the Company's proprietary 
brand sales, respectively.  The Company anticipates that the Stewart's 
brand will continue to account for a significant portion of sales for 
the year ending December 31, 1997.
    
    Marketing and Distribution:  The brand products business consists of 
both sales of concentrate to regional soft drink bottlers and the sale of 
finished goods to distributors.  Where the Company sells concentrate to 
bottlers, the bottlers produce finished goods and sell through their own 
distribution network.  When the Company sells finished goods directly to
distributors, the Company has product produced for it by contract 
manufacturers.  The Company does not directly manufacture any of the 
products it sells.  The Company's products are retailed primarily in 
grocery, convenience and liquor stores and food service accounts. 
Consumer marketing consists of newspaper, magazine, outdoor and radio 
advertising, along with in-store product demonstrations and point of sale 
promotions.  The Company presently sells product to numerous bottlers and 
distributors in the United States and Canada.
    
    Competition:  The soft drink business is extremely competitive and 
there are numerous competing products.  Most competitors are larger and 
have greater financial resources than the Company.  The Company's 
principal means for competing within this category are its product
line and flavors and through its advertising, packaging and promotions.
    
    Trademarks:  The Company owns the trademark "San Francisco Seltzer" 
which was registered with the United States Patent and Trademark Office 
on March 1, 1988.  The Company also owns the trademark "Fountain 
Classics" which is used on the Stewart's Premium Sodas line of products.  
The "Fountain Classics" trademark was registered with the United States 
Patent and Trademark Office on June 18, 1991.  The Company owns the 
trademark "Aspen" which was registered on May 31, 1994 with the United 
States Patent and Trademark Office.  The foregoing trademarks are 
registered for a 10-year period and may be extended thereafter for
additional 10-year periods subject to compliance with federal statutory 
and regulatory provisions.  Management is of the view that its trademarks 


                       -4-
<PAGE>

are of significant importance to its operations and loss of such 
trademarks could adversely affect the Company to an indeterminable 
extent.  The Company is taking appropriate steps to protect its 
trademarks. Stewart's Restaurants, Inc. owns the trademark "Stewart's" 
which is registered with the United States Patent and Trademark Office.  
The  Company has an exclusive trademark license agreement with Stewart's 
Restaurants.  (See "Proprietary Products Marketing - General".)
    
    Wholesale Distribution - Divested on June 7, 1993
    
    General:  From 1987 until 1993, the Company was also engaged in the 
business of wholesale distribution of beverages through its former 
subsidiary, Sheya Brothers Specialty Beverages, Inc. ("SBSB").  On June 
7, 1993, SBSB was merged into AMCON Distributing Company ("AMCON"), a 
then privately-held, Omaha-based wholesale distributor.
    
    In connection with the merger of SBSB into AMCON, the Company 
received 306,143 shares of common stock of AMCON.  Pursuant to the 
Agreement and Plan of Merger with AMCON, on July 31, 1995, the Company 
distributed 266,469 AMCON shares to shareholders of the Company on a 
prorata basis.  As of December 31, 1996,  the Company holds 39,674 shares 
of AMCON.
    
    Seasonality:
    
    Due to the seasonality of the beverage industry, the Company's sales 
volumes are normally at their highest in the second and third calendar 
quarters.
    
    Prospective Products and Acquisition Activities:
    
    The Company continues to develop line extensions under its various 
brand names, primarily by adding new packages and flavors.  As described 
above, the Company introduced the following new products during 1996:  
Stewart's Classic Key Lime and Cherries N' Cream.  The Company intends 
to continue expanding into beverage products, through both internal
development and acquisition, that are compatible with its existing brands 
and can be sold through the Company's existing bottling and distribution 
network.
    
    Major Customers:
    
    For the year ended December 31, 1996, two customers, K.O. Lester - 
Lebanon, TN and Mid-State Beverage Company - New Brunswick, NJ, accounted 
for approxiamtely 14% and 18% of the Company's net sales, respectively.
    
    For the year ended December 31, 1995, the same two customers each 
accounted for approximately 20% of the Company's net sales.
    
    
                               -5-
<PAGE>
  
  Company Employees:
    
    As of December 31, 1996, the Company had 17 employees.  In addition, 
the Company has used certain consultants on an "as needed" basis.
    
    ITEM 2.  PROPERTIES.
    
    The Company is currently leasing, through September 1997, 
approximately 3,024 square feet of office space at 717 17th Street, 
Denver, Colorado  80202, at an annual cost of $28,350.
    
    ITEM 3.  LEGAL PROCEEDINGS.
    
    The Company and its subsidiaries are not parties to, nor are any of 
their properties subject to, any pending legal proceedings which are 
expected to have any materially adverse effect on the Company's results 
of operations or financial position.  Additionally, to the best of
management's knowledge, no material legal proceeding is contemplated or 
has been threatened against the Company and its subsidiaries.
    
    ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
    
    There were no matters submitted to a vote of all security holders 
during the quarter ended December 31, 1996.
      
      

                               -6-

<PAGE>

                            PART II
    
      ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED
               STOCKHOLDER MATTERS.
      
    The Company's Common Stock trades on the NASDAQ Small-Cap Market 
under the symbol DRNK. The following table reflects the range of the 
high and low bid prices per share of the Company's Common Stock as 
reported by NASDAQ through December 31, 1996.  These quotations represent 
inter-dealer quotations, without adjustment for retail mark-ups, mark-
downs or commissions and may not necessarily represent market 
transactions.  As of March 25, 1997, the Company had approximately 1,100 
holders of record of its shares and the Company is informed that 
approximately 3,000 additional persons hold shares beneficially.
<TABLE>
<CAPTION>    
                                                COMMON STOCK 
                                             -----------------
                                             High          Low
                                             ----          ---
   <S>                                     <C>           <C>
    Year Ended December 31, 1996:
     December 1996 Quarter                  $2.84         $2.00
     September 1996 Quarter                  2.56          1.44
     June 1996 Quarter                       1.84          1.25
     March 1996 Quarter                      1.88          1.44
    
    Year Ended December 31, 1995:
     December 1995 Quarter                  $1.66         $1.19
     September 1995 Quarter                  1.81          1.38
     June 1995 Quarter                       2.00          1.09
     March 1995 Quarter                      1.41          1.00
    
</TABLE>    
    The Company has never declared or paid a cash dividend on its common 
stock and does not anticipate a change in this policy in the foreseeable 
future.  The Board of Directors currently intends to retain earnings to 
finance the acquisition and development of new products, expansion of 
markets and for other corporate purposes.
    
    ITEM 6.  SELECTED FINANCIAL DATA.
    
    The following data, insofar as they relate to the consolidated 
statement of operations for the years ended December 31, 1996, 1995 and 
1994; and the balance sheet as of December 31, 1996 and 1995, have been 
derived from the consolidated financial statements appearing in Part IV 
of this Form 10-K.  The consolidated statement of operations data for the 
six-months ended December 31, 1993 and the fiscal years ended June 30, 
1993 and 1992; and the consolidated balance sheet data as of December 31, 
1994 and 1993, and June 30, 1993 and 1992 have been derived from the 
historical consolidated financial statements of the Company for such 
periods.


                       -7-
<PAGE>
    
      
  The following table data should be read in conjunction with the 
consolidated financial statements and notes thereto, and management's 
commentary thereon contained in Item 7 of this report.
                                                              
    
     
    
<TABLE>    
<CAPTION>
                              
                                      YEAR ENDED DECEMBER 31,     
                                      -----------------------  
                                1996           1995           1994       
                                ----           ----           ----
STATEMENT OF OPERATIONS DATA:
<S>                       <C>             <C>             <C> 
Revenue                     $ 18,872,556    $12,843,620     $8,322,301 
                             ===========     ==========      =========
Net income
(loss)                      $  1,257,132    $   882,600     $  721,695 
                             ===========     ==========      ========= 
Net income
(loss) per
  common
  share:                    $        .14    $       .10     $      .09  
                             ===========     ==========      ========= 
Weighted
average
common
and common
equivalent
shares
outstanding                    9,255,479      8,915,666      8,318,909 
                              ==========     ==========     ==========        
                                
                                
BALANCE SHEET DATA:
                                
Total assets               $   7,141,782  $   5,360,700  $   4,448,832 
                             ===========     ==========    ===========
Long-term
debt                       $           0  $           0  $       5,970 
                             ===========     ==========     ==========  

Stockholders'  
equity                     $   5,982,046  $   4,402,421  $   3,944,778 
                             ===========     ==========     ==========
</TABLE>                       
<TABLE>
<CAPTION>          
                            SIX-MONTHS
                               ENDED
                             DECEMBER 31,
                                (1)          YEAR ENDED JUNE 30,
                             ------------    -------------------        
                                1993           1993          1992     
                                ----           ----          ----
STATEMENT OF OPERATIONS DATA:
(CONT.)                                
<S>                        <C>           <C>           <C>
Revenue                      $ 3,030,982   $ 15,537,997  $  14,838,598 
                               =========     ==========    ===========
Net income
(loss)                       $   143,449   $   (348,176) $     (22,384)
                               =========      =========    =========== 
Net income
(loss) per
  common
  share:                     $       .02   $       (.05)  $                   
                               =========     ==========     ========== 
Weighted
average
common
and common
equivalent
shares
outstanding                    7,796,799      7,640,780      7,057,416
                             ===========     ==========     ========== 
                                
                                
BALANCE SHEET DATA:
                                
Total assets               $   3,920,799   $  4,054,120    $ 5,266,381
                              ==========     ==========      =========
Long-term
debt                       $      10,099   $      2,817    $   108,476
                              ==========     ==========      =========        
Stockholders'         
equity                     $   3,096,886   $  2,953,347    $ 3,066,613
                              ==========     ==========     ==========
</TABLE>                                                             
                                                             
     (1)   In 1993, the Company elected to change its fiscal year end 
from June 30 to December 31.
                        
                         -8-      
<PAGE>



      ITEM 7.MANAGEMENT'S DISCUSSION AND ANALYSIS OF
             FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
             
UNCERTAINTIES THAT MAY AFFECT FUTURE RESULTS
                      
    The Company's future operating results are subject to a number of 
uncertainties, including the ability of the Company to market its 
beverage products and to develop and introduce new products, and the 
number, quantity and marketing forces behind products introduced by
competitors.  The Company expects the level of competition in the 
beverage industry to become even more intense and large beverage 
companies with greater resources have a competitive advantage over the 
Company.  In addition, general economic conditions, the cost of raw 
materials and general conditions in the beverage business may have an 
impact on the Company's future operations.  There can be no assurance 
the Company will continue to be successful nor that it will not 
encounter difficulties in retaining its current market niche due to
a variety of factors such as market acceptance, costs of manufacturing 
and marketing, and competition in the beverage industry, all of which 
are largely beyond the Company's ability to reasonably predict, much 
less control.
    
    GENERAL
    
    The Company entered into the business of non-alcoholic beverage 
marketing in fiscal 1988 when it acquired the assets and business of 
Old San Francisco Seltzer, Inc.  Since that time, the Company added 
Stewart's Root Beer and Aspen Sparkling Mountain Spring Water to the
proprietary brands that it markets nationally and has continued to grow 
its line of Stewart's soft drinks (Root Beer, Orange N' Cream, Cream Ale, 
Ginger Beer, Key Lime and Cherries N' Cream).  Stewart's soft drinks are 
currently sold in over 43 states and Canada. In December 1993, the 
Company entered into a licensing agreement with Stewart's Restaurants, 
Inc., whereby the Company has the exclusive right to sell Stewart's 
brand beverages as a fountain product in 15 states.  
    
    FINANCIAL CONDITION
    
    The Company's current ratio at December 31, 1996 is 5.0 to 1 as 
compared to 4.0 to 1 at December 31, 1995.
    
    Stockholders' equity at December 31, 1996 increased by $1,579,625 
principally from net income of $1,257,132 for the year ended December 
31, 1996 and the exercise of options of $322,493 which includes a tax 
benefit.
    
    LIQUIDITY AND CAPITAL RESOURCES
    
    For the year ended December 31, 1996, cash increased by $832,538.  
Operating activities provided cash of $773,658 primarily from net income 
of $1,257,132 and increases in accrued income taxes and other current 
liabilities of $116,998 and $239,209, respectively.  These increases in 
cash were partially offset by increases in accounts receivable and 
inventory of $317,848 and $622,639, respectively and a decrease in 

                        -9-
<PAGE>


accounts payable.  Investing activities used cash of $257,653, primarily 
from the purchase of short-term investments and the acquisition of 
property and equipment.  Financing activities generated $316,533, 
primarily from the exercise of stock options.  Working capital increased 
$1,758,644 to a ratio of 5.0 to 1.
    
    For the comparable twelve month period ended December 31, 1995, 
investing and financing activities generated $14,004 and $365,653, 
respectively and operating activities used $384,124 for a net decrease 
in cash of $4,467.
    
    The Company intends to utilize cash from operations to meet its 
ongoing obligations.  The Company has also maintained a bank line of 
credit in the amount of $500,000 which it may utilize from time to time 
to meet seasonal cash needs. Management does not expect liquidity
problems during 1997 assuming the Company can maintain or exceed its 
current sales volume, and expenses as a percentage of sales remain 
relatively constant.
    
    RESULTS OF OPERATIONS
    
    Comparison of the year ended December 31, 1996 to the comparable 
   -----------------------------------------------------------------
twelve month period ended December 31, 1995:
- --------------------------------------------    
    The Company had net income of $1,257,132 for the year ended December 
31, 1996 versus net income of $882,600 for the comparable twelve month 
period ended December 31, 1995.  This represents an increase in net 
income for 1996 of $374,532 or 42%.
    
    Revenue from the sale of products increased to $18,872,556 in 1996 
from $12,843,620 in 1995.  This increase of $6,028,936 or 47% was due 
primarily to the general expansion of the Company's customer base and 
from the introduction of two new Stewart's brand flavors:  Key Lime and 
Cherries N' Cream.
    
    Cost of goods sold was $4,051,774 greater in 1996 than in 1995 due 
to higher revenue.  The cost of goods sold as a percentage of sales, 
however, decreased from 75% to 72% primarily due to increased unit sales 
price on certain Stewart's brand packages which was intended to offset 
increasing material costs over the last two years.
    
    General and administrative expense increased $297,221 from 1995 to 
1996, and remained relatively constant as a percentage of total revenue 
at 6%.  The increase in general and administrative expense in 1996 was 
primarily the result of the addition of  4 new employees, increased cost 
related to professional services, and an increase in bad debt expense.
    
    Selling expense increased $593,358 from 1995 to 1996, and remained 
relatively constant as a percentage of total revenue at 11%.  The 
increased selling expense in 1996 was primarily the result of increased 
promotional spending and expenses related to development and introduction
of two new Stewart's flavors and the JAVA COLA line. 
    
                            -10-
<PAGE>

    Comparison of the year ended December 31, 1995 to the comparable 
    ----------------------------------------------------------------
twelve month period ended December 31, 1994:
- --------------------------------------------    
    The Company had net income of $882,600 for the year ended December 
31, 1995 versus net income of $721,695 for the comparable twelve month 
period ended December 31, 1994. 
    
    Revenue from the sale of products increased to $12,843,620 in 1995 
from $8,322,301 in 1994.  This increase of $4,521,319 or 54% was due 
primarily to an expanded customer base for the Stewart's brand products.
    
    Cost of goods sold was $3,588,613 greater in 1995 than in 1994 due 
to higher revenue.  The cost of goods sold as a percentage of sales, 
however, increased from 73% to 75% primarily due to increased costs of 
certain raw materials which were not passed on to its customers through
increased sales prices.
    
    General and administrative expense increased $100,188 from 1994 to 
1995, but decreased as a percentage of total revenue from 9% to 6%.  This 
percentage decrease is primarily a result of increased sales with nominal 
increases in corporate overhead.
    
    Selling expense increased $595,535 from 1994 to 1995, and increased 
as a percentage of sales from 10% to 11%.  The increase is primarily due 
to increased promotional expenses used to introduce new brands and 
products, and the addition of two new sales representatives during 1995.
    
    Net income was impacted in the year 1995 by two non-recurring and 
unrelated items:  a write-down of an investment and the recording of a 
deferred income tax benefit.  During the third quarter 1995, the Company 
wrote-down its investment in AMCON Distributing Company, Inc. to the 
market price of AMCON common stock as reported by NASDAQ on August 4, 
1995, the date upon which the stock was initially included on NASDAQ.  
The write-down resulted in a charge of $848,342.
    
    During the third quarter of 1995, the Company recorded an income tax 
benefit of $936,440 which primarily represents the future tax benefits 
associated with the Company's net operating loss carryforwards.  The 
Company recorded the tax benefit based on management's determination in 
the third quarter of 1995 that it was more likely than not that the 
Company would utilize its future income tax benefits.
             
   ITEM 8.FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
             
    See financial statements listed in the index on page F1.


                         -11-
<PAGE>
                        
    ITEM 9.CHANGES IN AND DISAGREEMENTS WITH
           ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.
             
    None.
    
    













                         -12-  
<PAGE>



                            PART III
    
    
    Information required in items 10, 11, 12 and 13 of Part III will be 
included in the Company's Proxy Statement for the Annual Meeting of 
Stockholders and will be filed in not more than 120 days after the 
Company's fiscal year end.















                            -13-
<PAGE>    
              
                
                          PART IV
    
    
    ITEM 14.EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
            FORM 8-K.
          
    (a)  The following documents are filed as a part of this report:
    
    Financial Statements and Financial Statement Schedules
    ------------------------------------------------------
    The financial statements and financial statement schedules filed 
with this report are listed in the Index to Financial Statements 
appearing on page F1.
    
    Exhibits
    --------    
 The documents listed below have been filed as exhibits to this report:
    
    

   Exhibit Number                Exhibits
   --------------                --------  
      (3)-A         Certificate of Incorporation, as amended (Filed as 
                    Exhibit (3) with and incorporated by reference from 
                    Form 10-K dated October 9, 1987)
    
      (3)-B         Certificate of Amendment - July 20, 1989, changing 
                    name * 
    
      (3)-C         Bylaws, as amended (Filed as Exhibit (3) with and 
                    incorporated by reference from Form 10-K dated 
                    October 9, 1987)
    
      (10)-G        Stewart's Master Agreement - Stewart's Restaurants, 
                    Inc. as amended by Addendum, dated April 11, 1994 and 
                    incorporated by reference from Form 10-K dated May 4, 
                    1994
    
      (10)-S        Employment Agreement with executive, Samuel M. Simpson
    
      (21)          Subsidiaries of the Company (Filed as Exhibit (22) 
                    with and incorporated by reference to the current 
                    Form 10-K, Note 1 to the Consolidated Financial 
                    Statements.)
    
      
      
  * Incorporated by reference to Form S-1 filed September 25, 1989, SEC 
    file #33-30480.
    
    (b) Reports on Form 8-K
    
      None.
    



                          -14-
<PAGE>



                         SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, Cable Car Beverage Corporation has duly caused this 
report to be signed on its behalf by the undersigned, hereunto duly 
authorized.




(Registrant)          CABLE CAR BEVERAGE CORPORATION
(Date)                March 27, 1997
BY:(Signature)        /s/Samuel M. Simpson
(Name and Title)      Samuel M. Simpson
                      President and Chief Executive Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this 
report has been signed below by the following persons on behalf of the 
Registrant and in the capacities and on the dates indicated.


BY:(Signature)       /s/Samuel M. Simpson
(Name and Title)     Samuel M. Simpson
                     Chairman of the Board & President
(Date)               March 27, 1997



BY:(Signature)       /s/James P. McCloskey
(Name and Title)     James P. McCloskey
                     Director
(Date)               March 27, 1997



BY:(Signature)       /s/William H. Rutter
(Name and Title)     William H. Rutter
                     Director
(Date)               March 27, 1997


BY:(Signature)       /s/Myron D. Stadler
(Name and Title)     Myron D. Stadler
                     Chief Accounting Officer
(Date)               March 27, 1997



                                  -15-
<PAGE>



          CABLE CAR BEVERAGE CORPORATION AND SUBSIDIARIES
          -----------------------------------------------
                 INDEX TO FINANCIAL STATEMENTS
                 -----------------------------
    
         
    
    
                                                            PAGE
                                                            ----
    
    
 Report of independent accountants                           F2
    
 Consolidated balance sheet at December 31, 1996, 
 and 1995                                                    F3
    
 Consolidated statement of operations for the years 
 ended December 31, 1996, 1995 and 1994                      F4
    
 Consolidated statement of cash flows for the years 
 ended December 31, 1996, 1995 and 1994                      F5
    
 Consolidated statement of changes in stockholders'
 equity for the years ended December 31, 1996, 1995 
 and 1994                                                    F6
    
 Notes to consolidated financial statements                  F7
    
 No financial statement schedules are required.
    
    
    
    
    
    
    
                            F-1    
<PAGE>    
    
  
                REPORT OF INDEPENDENT ACCOUNTANTS
                ---------------------------------                     
    
    
    
    To the Board of Directors
    and Stockholders of Cable 
    Car Beverage Corporation
    
    In our opinion, the accompanying consolidated balance sheet and the 
related consolidated statements of operations, of cash flows and of 
changes in stockholders' equity present fairly, in all material respects, 
the financial position of Cable Car Beverage Corporation and its
subsidiaries (the "Company") at December 31, 1996 and 1995,  and the 
results of their operations and their cash flows for each of the three 
years in the period ended December 31, 1996, in conformity with generally 
accepted accounting principles.  These financial statements are the 
responsibility of the Company's management; our responsibility is to 
express an opinion on these financial statements based on our audits.  We 
conducted our audits of these statements in accordance with generally 
accepted auditing standards which require that we plan and perform the 
audit to obtain reasonable assurance about whether the financial 
statements are free of material misstatement.  An audit includes 
examining, on a test basis, evidence supporting the amounts and 
disclosures in the financial statements, assessing the accounting 
principles used and significant estimates made by management, and 
evaluating the overall financial statement presentation.  We believe that 
our audits provide a reasonable basis for the opinion expressed above.
    
    
    
    PRICE WATERHOUSE LLP
    
    Denver, Colorado
    March 14, 1997
                                  
    



                              F-2

<PAGE>

         CABLE CAR BEVERAGE CORPORATION AND SUBSIDIARIES
         -----------------------------------------------
                    CONSOLIDATED BALANCE SHEET
                    --------------------------    
    
    
<TABLE>
<CAPTION>    
                                 December 31,        December 31,
                                    1996                1995
                                 ------------        ------------
    
    ASSETS
    ------
<S>                             <C>                  <C>    
CURRENT ASSETS:    
Cash and cash equivalents        $   1,408,729         $    576,191 
Short-term investments                 195,042
Accounts receivable, net of 
allowance for doubtful accounts 
of $100,743 at December 31, 
1996 and $55,949 at December 31,
1995                                 1,336,094            1,063,040 
Inventories                          2,430,896            1,808,257
Prepaid expenses and other 
current assets                          23,582               40,394 
                                     ---------            ---------
Deferred income tax assets             394,029              340,389
    
    Total Current Assets             5,788,372            3,828,271
    
PROPERTY AND EQUIPMENT, NET
Property and equipment, less 
accumulated depreciation of 
$144,441 at December 31,
1996 and $99,231 at December 
31, 1995                               130,778              116,466
    
    OTHER ASSETS:
Goodwill and other intangibles, 
less accumulated amortization 
of  $387,168 at December 31, 
1996 and $347,007 at December 
31, 1995                               591,265              631,426
Investment in AMCON 
Distributing Company                    99,185               99,185
Other assets                            58,603               72,498
Deferred income tax assets             473,579              612,854 
                                     ---------             --------    
                                   $ 7,141,782          $ 5,360,700
                                     =========            =========

LIABILITIES AND STOCKHOLDERS' 
- ----------------------------
EQUITY
- ------
CURRENT LIABILITIES:
    
Accounts payable and accrued 
liabilities                       $    231,408          $   380,198 
Accrued Income taxes                   146,140               29,142
Other current liabilities              782,188              542,979 
Current portion of long-term 
 debt                                                         5,960
                                    ----------            ---------
Total Current Liabilities            1,159,736              958,279
                                    ==========            =========
    
COMMITMENTS:  (See Note 8)
STOCKHOLDERS' EQUITY:
Common stock, $.01 par value; 
25,000,000 shares authorized;  
8,981,681 issued at December 
31, 1996 and 8,658,349 shares 
issued at December 31, 1995             89,817               86,584
Additional paid-in capital           9,822,137            9,502,877
Accumulated deficit                 (3,901,273)          (5,158,405)
Less - 76,357 common shares 
in treasury                            (28,635)             (28,635)
                                     ---------            ---------
                                     5,982,046            4,402,421
                                     ---------            ---------
                                  $  7,141,782          $ 5,360,700
    
</TABLE>                                 
 THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED 
 FINANCIAL STATEMENTS
 
     
                      F-3
<PAGE>                                     
    
         CABLE CAR BEVERAGE CORPORATION AND SUBSIDIARIES
               CONSOLIDATED STATEMENT OF OPERATIONS
    
<TABLE>
<CAPTION>    
                                 YEAR ENDED DECEMBER 31,
                           1996            1995            1994
                        -----------     -----------     ------------
    
REVENUE:
<S>                  <C>              <C>               <C>                    
Sales                 $ 18,872,556     $ 12,843,620      $ 8,322,301
COST AND EXPENSES:
Cost of goods sold      13,670,934        9,619,160        6,030,547
General and admini-
strative                 1,108,329          811,108          710,920
Selling and distri-
bution                   1,993,580        1,400,222          804,687
Depreciation and 
amortization                88,460           66,388           57,485
                        ----------       ----------        ---------    
                        16,861,303       11,896,878        7,603,639
                        ----------       ----------        ---------    
INCOME FROM 
OPERATIONS               2,011,253          946,742          718,662
                        ----------       ----------        ---------
    
OTHER INCOME AND 
(EXPENSES):
Interest income and 
other                       52,775           51,405           20,479
Interest expense              (350)          (1,114)          (2,346)
Loss on AMCON stock                        (848,342)
                         ---------         --------         --------
INCOME BEFORE INCOME 
TAXES                    2,063,678          148,691          736,795
    
PROVISION (BENEFIT) 
FOR INCOME TAXES           806,546         (733,909)          15,100
                         ---------         --------         --------
NET INCOME             $ 1,257,132       $  882,600       $  721,695
                        ==========        =========         ========
NET INCOME PER 
COMMON SHARE           $      0.14       $     0.10       $     0.09
                        ==========        =========        =========
    
WEIGHTED AVERAGE
COMMON AND COMMON
EQUIVALENT SHARES        9,255,479        8,915,666        8,318,909
                        ==========        =========        =========
    
</TABLE>    
    
    
    
    
    
                   THE ACCOMPANYING NOTES ARE AN
       INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS
  
           
                           F-4
<PAGE>

          CABLE CAR BEVERAGE CORPORATION AND SUBSIDIARIES
                 CONSOLIDATED STATEMENT OF CASH FLOWS

<TABLE>
<CAPTION>
                                  YEAR ENDED DECEMBER 31,
                               1996          1995           1994
                            ---------      --------       --------
CASH FLOWS FROM OPERATING 
  ACTIVITIES:
<S>                       <C>            <C>            <C>
Net Income                 $ 1,257,132    $   882,600    $   721,695
Adjustment to reconcile 
net income to net cash
from operating 
activities:
Loss on investment in 
AMCON                                         848,342
Depreciation and 
amortization                    88,460         66,388         57,486
Provision for loss on 
accounts receivable             44,794         (3,662)        32,111
Deferred income tax 
assets                          85,635       (953,243)
Change in current 
assets and liabilities:
Accounts receivable           (317,848)      (401,554)      (163,477)
Inventories                   (622,639)    (1,209,320)       (99,703)
Prepaid expenses and 
other current assets            16,812         (8,020)       (21,359)
Other assets                    13,895        (68,677)        10,246
Accounts payable and 
accrued liabilities           (148,790)       276,714       (269,146)
Accrued income taxes           116,998         26,042          3,100
Other current liabilities      239,209        160,266         69,316
                             ---------       --------       --------
NET CASH FROM (USED IN)  
 OPERATING ACTIVITIES          773,658       (384,124)       340,269
CASH FLOWS FROM INVESTING 
 ACTIVITIES:
Cash paid for short-term 
investments                   (195,042)                     (151,876)
Proceeds from short-term 
investments                                   151,876
Equipment acquisitions         (62,611)       (97,872)       (24,276)
Other                                         (40,000)       (12,500)
                              --------        -------        -------
NET CASH FROM (USED IN) 
INVESTING ACTIVITIES          (257,653)        14,004       (188,652)
                              --------        -------        -------
CASH FLOWS FROM 
FINANCING ACTIVITIES:
Principal payments on 
 debt                           (5,960)        (8,796)       (11,339)
Proceeds from issuance 
 of stock                      182,498        374,449         67,197
Tax benefit associated 
 stock options                 139,995
                              --------       --------        -------

NET CASH FROM FINANCING 
 ACTIVITIES                    316,533        365,653         55,858
                              --------       --------        -------
NET INCREASE (DECREASE) 
 IN CASH AND CASH 
 EQUIVALENTS                   832,538         (4,467)       207,475

CASH AND CASH 
EQUIVALENTS AT
BEGINNING OF PERIOD            576,191        580,658        373,183
                              --------       --------       --------
CASH AND CASH 
EQUIVALENTS AT
END OF PERIOD              $ 1,408,729      $ 576,191      $ 580,658 
                           ===========      =========      =========

SUPPLEMENTAL DISCLOSURE 
OF NON-CASH FINANCING 
AND INVESTING ACTIVITIES:
 
Property dividend of 
investment in AMCON stock  $   799,407
Conversion of debt to 
equity                                                     $  59,000
Capital lease 
obligations                                                $   7,000
</TABLE>



                    THE ACCOMPANYING NOTES ARE AN
      INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS
                           F-5                                   
<PAGE>    
           CABLE CAR BEVERAGE CORPORATION AND SUBSIDIARIES
                                  
      CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
                                  
                                  
<TABLE>                                  
<CAPTION>                           
                                  
                                   COMMON STOCK         ADDITIONAL     
                                     NUMBER OF           PAID-IN         
                                SHARES      AMOUNT       CAPITAL       
<S>                          <C>          <C>          <C>       
 Balance, December 31, 1993   7,873,156    $  78,732    $ 9,010,082
                                 
 Exercise of stock options 
 and warrants, net              131,462        1,315         65,882
                                  
Conversion of debt to equity    100,000        1,000         58,000
                                  
Issuance of stock to retire
warrants                         50,000          500           (500)

 Net income                                     
                               --------        -----        -------
Balance, December 31, 1994    8,154,618       81,547      9,133,464 
                                  
Exercise of stock options 
and warrants, net               503,731        5,037        369,413
                                  
Dividend of AMCON stock                         
                                 
Net income                                       
                               --------       ------        -------    
Balance, December 31, 1995    8,658,349       86,584      9,502,877

Exercise of stock options       323,332        3,233        179,265

Tax benefit associated 
 stock options                                              139,995

  Net income                                      
                               --------      -------        -------
BALANCE, December 31, 1996    8,981,681    $  89,817   $  9,822,137 
                              =========     ========      =========
</TABLE>


         CABLE CAR BEVERAGE CORPORATION AND SUBSIDIARIES
                                  
      CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
                                  
<TABLE>
<CAPTION>                                  
                                  ACCUMU-       TREASURY STOCK
                                   LATED          NUMBER OF
                                  DEFICIT    SHARES        AMOUNT
<S>                           <C>          <C>         <C>                        
 Balance, December 31, 1993     (5,963,293)  76,357      $(28,635)
                                 
 Exercise of stock options and 
  warrants, net 
                                  
Conversion of debt to equity 
                                  
Issuance of stock to retire
warrants

 Net income                        721,695
                                 ---------   ------        ------  
Balance, December 31, 1994      (5,241,598)  76,357       (28,635)
                                  
 Exercise of stock options 
and warrants, net 
                                  
Dividend of AMCON stock           (799,407)
                                  
Net income                         882,600
                                 ---------   ------        ------                                  
Balance, December 31, 1995      (5,158,405)  76,357       (28,635)

Exercise of stock options 

 Tax benefit associated 
stock options                 
  Net income                     1,257,132
                                 ---------  -------       -------
BALANCE, December 31, 1996    $ (3,901,273) $76,357      $(28,635)
                                ==========   ======       =======
</TABLE>

                
                                  
                                  
                    THE ACCOMPANYING NOTES ARE AN
      INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS
           

                             F-6
<PAGE>
                                  
           CABLE CAR BEVERAGE CORPORATION AND SUBSIDIARIES
           -----------------------------------------------              
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
             ------------------------------------------

NOTE 1 - ORGANIZATION AND OPERATIONS AND SUMMARY OF SIGNIFICANT 
- ----------------------------------------------------------------
ACCOUNTING POLICIES:
- --------------------
Organization and operations - Cable Car Beverage Corporation (the 
- ----------------------------
"Company"), formerly Great Eastern International, Inc., was incorporated 
under the laws of Delaware on April 1, 1968. Since 1987, the Company's
primary business has been the marketing and distribution of beverages 
and it has been engaged in the food and beverage business since 1986.

Summary of significant accounting policies: 
- -------------------------------------------
PRINCIPLES OF CONSOLIDATION - The Company's consolidated financial 
statements include the accounts of its wholly-owned subsidiaries Old 
San Francisco Seltzer, Inc. ("SFS") and Fountain Classics, Inc. ("FCI").  
All significant intercompany accounts and transactions have been 
eliminated.  

REVENUE RECOGNITION - Revenue from beverage finished product and 
concentrate sales are recorded at the time of receipt and acceptance by 
the customer.

CONCENTRATION OF CREDIT RISK - The Company's customers consist primarily 
of beverage distributors.  Financial instruments which potentially 
subject the Company to concentrations of credit risk are primarily
accounts receivable, short-term investments and cash equivalents.  The 
Company performs ongoing credit evaluations of its customers' financial 
condition and generally requires no collateral from its customers.  The
Company's sales to major customers are discussed in Note 9.  

INVENTORIES - Inventories are recorded at the lower of cost or market.  
Cost is determined using the first-in, first-out (FIFO) method.

PROPERTY AND EQUIPMENT - Property and equipment, primarily consisting of 
furniture and office equipment, is stated at cost and is generally 
depreciated on a straight-line method over the estimated useful lives
of the respective depreciable assets of three to five years.  Maintenance 
and repairs are expensed as incurred and improvements are capitalized.

GOODWILL - Goodwill is recorded for the excess of the purchase price over 
the fair value of net tangible assets acquired.  Goodwill is amortized on 
a straight-line basis over a 25-year period. The recoverability of 
goodwill is assessed quarterly, based on undiscounted projected cash 
flows.  Impairment is recognized when a permanent diminution in value 
occurs.

NET INCOME PER COMMON SHARE - Net income per common share is computed 
under the treasury stock method using the weighted average number of 
common shares and dilutive common stock equivalent shares outstanding 
during the year.  


                               F-7    


<PAGE>

  CASH EQUIVALENTS - Generally, only highly liquid investments purchased 
with original maturities of three months or less are considered to be 
cash equivalents.  Cash equivalents included in cash and cash equivalents
at December 31, 1996 and 1995 are certificates of deposit which 
aggregated approximately $135,429 and $318,694, respectively.  Cash 
equivalents are carried at cost which approximates fair value.  The 
Company has a cash investment policy which generally restricts investments 
to ensure preservation of principal and maintenance of liquidity.

SHORT-TERM INVESTMENTS - Short-term investments are stated at an 
amortized cost of $195,042 which, at December 31, 1996, approximates 
market value.

SIGNIFICANT ESTIMATES - Certain estimates and assumptions that affect 
the reported amounts of assets and liabilities, and the reported amounts 
of revenue and expenses are made by management in the preparation of
financial statements in conformity with generally accepted accounting 
principles.  Actual results could differ from these estimates.


NOTE 2 - MERGER OF SHEYA BROTHERS SPECIALTY BEVERAGES, INC. AND 
- ---------------------------------------------------------------
INVESTMENT IN AMCON STOCK:
- --------------------------
On June 7, 1993, the Company merged its wholly-owned subsidiary, Sheya 
Brothers Specialty Beverages, Inc. ("SBSB"), into AMCON Distributing 
Company ("AMCON"), a then privately held, Omaha-based wholesale
distributor. In exchange for the net assets of SBSB, the Company 
received 12.5% of the issued and outstanding common stock of AMCON. As 
part of the transaction, the Company agreed to distribute a minimum of 
two-thirds of the AMCON shares to its shareholders, representing 
approximately an 8% ownership interest in AMCON.

During the third quarter of 1995, the Company wrote-down its investment 
in the market price of AMCON common stock as reported by NASDAQ on August 
4, 1995, the date upon which the stock was initially included on NASDAQ, 
which resulted in a charge of $848,342.  The Company then distributed 
266,469 shares of AMCON common stock as a dividend to the Company's 
shareholders of record as of July 5, 1995.  This distribution of 266,469 
shares of AMCON represented 87% of the Company's holdings in AMCON.  At 
December 31, 1996, the Company continued to hold 39,674 shares of AMCON 
common stock.


NOTE 3 - INVENTORIES:
- --------------------
Inventories consist of the following:

<TABLE>
<CAPTION>
                                December 31,      December 31,
                                   1996              1995
                                ------------      ------------
<S>                          <C>                 <C>
Finished Goods                $  1,330,990        $  1,009,223
Raw Materials                    1,099,906             799,034
                               -----------          ----------
                              $  2,430,896        $  1,808,257
                               ===========         ===========
</TABLE>





                               F-8
<PAGE>

NOTE 4 - OTHER CURRENT LIABILITIES:
- -----------------------------------
Other current liabilities consist of the following:



<TABLE>
<CAPTION>
                                December 31,         December 31,
                                   1996                  1995
                                -----------          ------------
<S>                            <C>                  <C>
Commitments for marketing and
  promotional programs          $  397,474           $  218,621

Unbilled inventory receipts         64,521              106,808

Bonuses                            141,800               75,000

Travel and entertainment            36,186               53,500

Other, individually not 
   material                        142,207               89,050
                                  --------             --------
                                $  782,188           $  542,979

</TABLE>

NOTE 5 - LINE OF CREDIT:
- ------------------------
During 1996, the Company extended for one year its $500,000 revolving 
line of credit collateralized by the Company's accounts receivable
and inventory.  No borrowings were outstanding under the line as of 
December 31, 1996.  Borrowings made under the agreement bear interest at 
a variable rate of one point over prime.  The line of credit agreement 
also includes certain financial and other covenants.  The agreement is 
currently scheduled to expire in June 1997.


NOTE 6 - INCOME TAXES:
- ----------------------
The Company's net deferred income tax asset consists of the following:
  

<TABLE>
<CAPTION>
                                    December 31,       December 31,
                                       1996               1995
                                    ------------       ------------
<S>                                <C>                 <C>
Net operating loss carryforwards    $   621,000         $   742,000


Accrued liabilities and reserves        170,000             145,000

Other, net                               39,000              45,000

Allowance for doubtful accounts          38,000              21,000
                                     ----------           ---------
                                    $   868,000         $   953,000
                            
                             F-9
<PAGE>

The net operating loss carryforwards are subject to certain annual 
utilization limits.  Previously, the Company had recorded a valuation
allowance equal to the deferred income tax assets due to management's 
uncertainty about the likelihood that the Company would fully utilize 
these benefits.  However, it was determined by the Company during 1995 
that, based upon the Company's recent and expected future operating 
results, it was then more likely than not that the Company would realize 
its future income tax benefits.  Based on this determination, the Company 
released the valuation allowance and provided an income tax benefit of 
$936,440 during 1995. As of December 31, 1996, the Company has net 
operating loss carryforwards of approximately $1,634,000 which expire 
from 2000 through 2005.  Pursuant to Section 382 of the Internal Revenue 
Code, the Company is limited in the amount of net operating loss 
carryforwards it may use each year to offset taxable income.  The 
Company's consolidated Section 382 annual limitation is approximately 
$343,000.

The provision (benefit) for income taxes is comprised of the following:


</TABLE>
<TABLE>
<CAPTION>
                 Year Ended         Year Ended         Year Ended
             December 31, 1996  December 31, 1995   December 31, 1994
             -----------------  -----------------   -----------------
<S>           <C>                 <C>                <C>
Current        $    721,000        $    219,000       $   15,100

Deferred             86,000            (953,000)               0
                 ----------          ----------         --------
               $    807,000        $   (734,000)      $   15,100
</TABLE>

The provision for income taxes differs from the amount computed by 
applying the U.S. federal income tax rate of 34% to pretax earnings
as follows:
<TABLE>
<CAPTION>     
                               Year            Year          Year
                              Ended           Ended         Ended
                            December 31,    December 31,   December 31,
                               1996            1995           1994
                           -------------   -------------  -------------
<S>                        <C>            <C>             <C>
Income before income taxes  $  2,063,678   $   148,691     $   737,000

U.S. federal income tax at 
 statutory rate             $    702,000   $    50,600     $   251,000

Differences:
  State income taxes, net 
   of federal  
   tax benefit                    43,000         5,200

Loss on dividend of AMCON 
  stock                                        318,100

Increase (decrease) in 
  unrecognized net
  operating losses and 
  future deductions                         (1,139,000)      (271,000)

Non-deductible items and 
  other, net                      62,000        31,100         35,100
                                 -------     ---------        -------
Provision for income taxes    $  807,000    $ (734,000)     $  15,100
                                 =======     =========        =======
</TABLE>

                              F-10



<PAGE>

NOTE 7 - STOCK OPTIONS:

The Company, on a discretionary basis, grants non-qualified stock options 
to directors, key employees, and consultants to purchase common stock of 
the Company. Stock options are granted at an exercise price not less than 
the fair market value of the common stock on the date of grant and 
generally vest over four or five years.  The expiration period generally 
occurs between three to six years.

The following table summarizes stock option activity for 1994, 1995 and 
1996:


<TABLE>
<CAPTION>
                                      Shares       Weighted Average
                                                    Exercise Price
                                    ---------    -------------------
<S>                                <C>            <C>
Outstanding at December 31, 1993    1,224,996      $           .85
  Granted during 1994                 100,000                  .75
  Exercised during 1994              (110,000)                 .45
  Forfeited during 1994               (15,000)                 .75
                                    ---------        -------------
Outstanding at December 31, 1994    1,199,996                  .88
  Granted during 1995                 312,500                 1.23
  Exercised during 1995              (101,666)                 .70
  Forfeited during 1995              (275,000)                 .75
                                    ---------        -------------
Outstanding at December 31, 1995    1,135,830                 1.02
  Granted during 1996                 190,000                 2.00
  Exercised during 1996              (323,332)                 .56
  Forfeited during 1996               (99,998)                2.37
                                    ---------        -------------
Outstanding at December 31, 1996      902,500                 1.24
                                    =========        =============
</TABLE>
The weighted average fair values of options granted during 1996 and 1995 
were $.448 and $.685, respectively.







                                F-11
<PAGE>
The following table summarizes information about stock options as of 
December 31, 1996:


<TABLE>
<CAPTION>
                   Options Outstanding          Options Exercisable
                  ------------------------    -----------------------
                               Weighted Avg.               Weighted 
                                Remaining                   Average
 Range of           Number     Contractual     Number      Exercise
Exercise Prices   Outstanding     Life       Exercisable    Price
- ---------------   -------------------------- ------------------------
<S>               <C>          <C>            <C>           <C>
$0.70 - 0.75       215,000      2.86 years     215,000       0.70
$1.10              225,000      3.08 years     205,800       1.10
$1.25              272,500      3.65 years     184,300       1.25
$2.00              190,000      4.31 years
                 ---------     -----------    --------      -----
                   902,500      3.46 YEARS     605,100       1.00
                 =========     ===========    ========      =====
</TABLE>
The Company applies APB 25 in accounting for its stock compensation plans, 
and no compensation expense has been recognized in the financial 
statements for options granted to employees and directors.  Had 
compensation expense for the Company's stock option plan been determined 
based on the fair values at the grant dates for awards under the plan 
consistent with the method of accounting prescribed by FASB Statement 123, 
the Company's net income and income per share would have been decreased 
to the pro forma amounts indicated below for the years ended December 31:

<TABLE>
<CAPTION>

                                  1996                1995
                              ------------        -------------
<S>                          <C>                 <C>
Net income:
  As reported                 $  1,257,132        $    882,600
  Pro forma                      1,221,278             805,378
Net income per share:
  As reported                 $       0.14        $       0.10
  Pro forma                           0.13                0.09

</TABLE>

In accordance with the guidance provided under SFAS 123, the fair value 
of each option grant is estimated using the Black-Scholes option-
pricing model with the following weighted-average assumptions:  dividend 
yield of zero; expected volatility of 47% in 1996 and 36% in 1995; risk-
free interest rate of 5.83% in 1996 and 5.59% in 1995; and an expected 
term of five years.  The risk-free interest rate used in the calculation 
in the yield on the grant date of the U.S. Treasury Strip with a maturity 
equal to the expected term of the option.


                                 F-12
<PAGE>

NOTE 8 - COMMITMENTS:
- ---------------------
The Company has commitments to lease office space through September 30, 
1997.  Rental expense of $41,339, $39,139 and $37,901 has been recognized 
for the years ended December 31, 1996, 1995 and 1994, respectively.  At 
December 31, 1996, the minimum annual rental commitments under 
noncancellable operating leases were approximately $28,350 through 
September 1997.

The Company has outstanding commitments to purchase raw materials 
(primarily glass) which aggregate approximately $2.6 million at
December 31, 1996.

The Company  has a licensing agreement with Stewart's Restaurants, Inc. 
which provides for a sliding-scale royalty with a minimum annual
royalty of $50,000.


NOTE 9 - MAJOR CUSTOMERS:
- -------------------------
Two customers accounted for approximately 18% and 14% individually of 
the Company's net sales for the year ended December 31, 1996.  Two 
customers each accounted for approximately 20% of net sales for the years 
ended December 31, 1995 and 1994.  


NOTE 10 - QUARTERLY INFORMATION (UNAUDITED) 1
- ---------------------------------------------
The following interim financial information represents the 1996 and 1995 
consolidated results of operations on a quarterly basis:
<TABLE>
<CAPTION>
                                                                    Per
                                                                   Common
                                              Pretax                Share
                                  Gross       Income      Net        Net
Quarter Ended         Revene      Profit      (loss)     Income     Income
- --------------       ---------  ----------   ---------  ----------- ------
<S>                <C>         <C>          <C>         <C>         <C>
December 31, 1996   $ 4,275,088 $ 1,153,903  $ 339,092   $ 208,610   $.02
September 30, 1996    5,664,924   1,579,016    758,762     445,115    .05
June 30, 1996         5,249,735   1,482,795    675,506     430,051    .05
March 31, 1996        3,682,809     985,908    290,318     173,356    .02

December 31, 1995   $ 3,214,852  $  699,116  $ 120,515   $ 102,054   $.01
September 30, 1995    4,286,294   1,060,199   (502,320)    355,763    .04
June 30, 1995         3,453,111     957,094    397,313     322,001    .04
March 31, 1995        1,889,363     508,051    133,182     102,782    .01
</TABLE>



1The Unaudited Quarterly Information for 1995 was not reviewed by the 
Company's independent accountants in accordance with standards established 
for such reviews.  
                                  
                          F-13


<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                       1,408,729
<SECURITIES>                                    99,185
<RECEIVABLES>                                1,436,837
<ALLOWANCES>                                   100,743
<INVENTORY>                                  2,430,896
<CURRENT-ASSETS>                             5,788,372
<PP&E>                                         275,219
<DEPRECIATION>                                 144,441
<TOTAL-ASSETS>                               7,141,782
<CURRENT-LIABILITIES>                        1,159,736
<BONDS>                                              0
                                0
                                          0
<COMMON>                                     8,981,681
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                 7,141,782
<SALES>                                     18,872,556
<TOTAL-REVENUES>                            18,872,556
<CGS>                                       13,670,934
<TOTAL-COSTS>                               16,861,303
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 350
<INCOME-PRETAX>                              2,063,678
<INCOME-TAX>                                   806,543
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,257,132
<EPS-PRIMARY>                                      .14
<EPS-DILUTED>                                      .14
        

</TABLE>


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