PUBLIX SUPER MARKETS INC
10-K, 1997-03-28
GROCERY STORES
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<PAGE>     1
           UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C. 20549
                               FORM 10-K
                                   
(X) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 for the fiscal year ended December 28, 1996

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 for the transition period from
______________ to ____________

                       Commission File Number 0-981
                                              -----
                      PUBLIX SUPER MARKETS, INC.
        ------------------------------------------------------
        (Exact name of Registrant as specified in its charter)

      Florida                                   59-0324412
- ------------------------             ------------------------------------
(State of Incorporation)             (I.R.S. Employer Identification No.)

1936 George Jenkins Boulevard
Lakeland, Florida                               33815
- ----------------------------------------        ----------
(Address of principal executive offices)        (Zip code)

Registrant's telephone number, including area code (941) 688-1188
                                                   --------------
      SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
                                   
                                 None
                                   
      SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                                   
                     Common Stock $1.00 Par Value
                                   
Indicate by check mark if disclosure of delinquent filers pursuant  to
Item  405 of Regulation S-K is not contained herein, and will  not  be
contained, to the best of Registrant's knowledge, in definitive  proxy
or  information statements incorporated by reference in  Part  III  of
this Form 10-K or any amendment to this Form 10-K. ( )

Indicate  by  check  mark whether the Registrant  (1)  has  filed  all
reports  required to be filed by Section 13 or 15(d) of the Securities
Exchange  Act of 1934 during the preceding 12 months and (2) has  been
subject to such filing requirements for the past 90 days.

Yes       X          No
    --------------      --------------      
The  aggregate market value of the voting stock held by non-affiliates
of   the   Registrant   as   of  March  4,  1997   was   approximately
$2,761,432,191.

The  number of shares of Registrant's common stock outstanding  as  of
March 4, 1997 was 219,559,931.

DOCUMENTS INCORPORATED BY REFERENCE

Pages  2  through 8 of Proxy Statement solicited for the  1997  Annual
Meeting of Stockholders to be held on May 13, 1997 are incorporated by
reference in Items 10, 11 and 13 of Part III hereof.


<PAGE>     2
                                PART I

Item 1.  Business
- -----------------
     Publix Super Markets, Inc. is based in Lakeland, Florida and was
incorporated in Florida on December 27, 1921.  Publix Super Markets,
Inc. and its wholly owned subsidiary, hereinafter collectively
referred to as the "Company," is in the business of operating retail
food supermarkets in Florida, Georgia, South Carolina and Alabama.

     The Company's supermarkets sell groceries, dairy, produce, deli,
bakery, meat, seafood, housewares and health and beauty care items.
In addition, some stores have pharmacy, photo and floral departments.

     The Company's lines of merchandise include a variety of
nationally advertised and private label brands, as well as unbranded
merchandise such as produce, meat and seafood.  Private label items
are produced in the Company's manufacturing facilities or are
manufactured for the Company by outside suppliers.

     The Company manufactures dairy, bakery and deli products.  The
Company's dairy plants are located in Lakeland and Deerfield Beach,
Florida, and Lawrenceville, Georgia.  The bakery and deli plants are
located in Lakeland, Florida.  The Company receives the food and non-
food items it distributes from many sources.  These products are
generally available in sufficient quantities to enable the Company to
adequately satisfy its customers.  The Company believes that its
sources of supply of these products and raw materials used in
manufacturing are adequate for its needs and that it is not dependent
upon a single or relatively few suppliers.

     The Company operated 534 supermarkets at the end of 1996,
compared with 508 at the beginning of the year.  In 1996, 34 stores
were opened, eight stores were closed, and 12 stores were expanded or
remodeled.  The net increase in square footage was 1.4 million or 6.2%
since 1995.  The Company entered the Georgia market in 1991, the South
Carolina market in 1993, and the Alabama market in 1996.  At the end
of 1996, the Company had 446 stores located in Florida, 73 located in
Georgia, 13 located in South Carolina and two located in Alabama.

     As of year end, the Company had 12 stores under construction in
Florida, 10 in Georgia, three in South Carolina and one in Alabama.

     The Company is engaged in a highly competitive industry.
Competition, based primarily on price, quality of goods and service,
convenience and product mix, is with several national and regional
chains, independent stores and mass merchandisers throughout its
market areas.  The Company anticipates continued competitor format
innovation and location additions in 1997.

     The influx of winter residents to Florida and increased purchases
of food during the traditional Thanksgiving, Christmas and Easter
holidays typically results in seasonal sales increases between
November and April of each year.

     The Company has experienced no significant changes in the kinds
of products sold or in its methods of distribution since the beginning
of the fiscal year.

     The Company had approximately 103,000 employees at the end of
1996, compared with 95,000 at the end of 1995.  Of this total,
approximately 64,000 at the end of 1996 and 60,000 at the end of 1995
were not full-time employees.

     The Company's research and development expenses are
insignificant.

     Compliance by the Company with Federal, state and local
environmental protection laws during 1996 had no material effect upon
capital expenditures, earnings or the competitive position of the
Company.


<PAGE>     3
Item 2.  Properties
- -------------------
     At year end, the Company operated approximately 23.9 million
square feet of retail space.  The Company's stores vary in size.
Current store prototypes range from 27,000 to 65,000 square feet.
Stores are often located in strip shopping centers where the Company
is the anchor tenant.

     The majority of the Company's retail stores are leased.
Substantially all of these leases will expire during the next 20
years.  However, in the normal course of business, it is expected that
the leases will be renewed or replaced by leases on other properties.
At 45 locations both the building and land are owned and at 29 other
locations the building is owned while the land is leased.

     The Company supplies its retail stores from eight distribution
centers located in Lakeland, Miami, Jacksonville, Sarasota, Orlando,
Deerfield Beach and Boynton Beach, Florida, and Lawrenceville,
Georgia.

     The Company's corporate offices, distribution facilities and
manufacturing plants are owned with no outstanding debt.

     All of the Company's properties are well maintained and in good
operating condition and suitable and adequate for operating its
business.

Item 3.  Legal Proceedings
- --------------------------
     The Company was the subject of a notice of charge (the "Charge")
issued by the Equal Employment Opportunity Commission (the "EEOC") in
March 1992, In the Matter of: Kemp v. Publix Super Markets, Inc.,
alleging that the Company had and was engaged in violations of Title
VII of the Federal Civil Rights Act by discriminating against women
with respect to job assignments and promotions because of their
gender.  The Charge was subsequently expanded to include allegations
of race discrimination.
     
     The Company was also a defendant in a certified class action
filed in July 1995 in the Federal District Court for the Middle
District of Florida, Tampa Division (the "Court"), by certain present
or former employees of the Company, individually and on behalf of all
other persons similarly situated (the "Shores case").  The plaintiffs
alleged that the Company had and was then engaged in a policy and
pattern or practice of gender-based discriminatory treatment of female
employees with respect to job assignments, promotional opportunities,
management positions, equal pay, full-time status, bonuses, and other
benefits and conditions of employment, all in violation of Title VII
of the Federal Civil Rights Act, as well as the Florida Civil Rights
Act of 1992.  The litigation class certified by the Court consisted of
all female employees of the Company who from May 22, 1991 (Florida and
South Carolina operations) or from October 19, 1991 (Georgia
operations) had worked or were working in the Company's retail
operations; expressly excluded were females who had worked only in the
Company's pharmacy operations.
     
     On January 24, 1997, the Company, the EEOC and the plaintiffs in
the Shores case entered into a settlement agreement (the "Shores
Agreement") with respect to all matters related to the case.  On
January 27, 1997, the Court preliminarily approved the Shores
Agreement.  All parties intend to diligently pursue final approval of
the Shores Agreement with the Court.
     
     Under the Shores Agreement, the Company will pay $81.5 million to
the plaintiffs, their counsel and other class members.  The Company
agreed to establish a formal system by which employees will be
considered for promotion.  Promotions will be based on qualifications
and expressed interest of employees.  The Company has also agreed to
make certain other procedural changes.
     
     
     
<PAGE>   4     
     Also on January 24, 1997, the Company agreed with the EEOC (the
"EEOC Agreement") to settle all pending EEOC charges related to gender
and race discrimination that were not included in the Shores
Agreement.  Under the EEOC Agreement, the Company agreed to pay an
additional $3.5 million to members of the affected classes.  The
Company also agreed to follow procedures with respect to class members
similar to those established under the Shores Agreement.
     
     The settlement agreements recognize that the Company continues to
deny that it has engaged in any unlawful discriminatory activity.
     
     The Company will pay the settlements from liquid investment funds
currently on hand and the settlements were charged against the
Company's fiscal 1996 fourth quarter results.  Management does not
believe that the settlements will cause any cash flow or liquidity
problems or will have any material impact on the Company's future
financial results.

     The Company is also a party in various other legal claims and
actions considered in the normal course of business.  Management
believes that the ultimate disposition of these matters will not have
a material effect on the Company's liquidity, results of operations or
financial condition.

Item 4.  Submission of Matters to a Vote of Security Holders
- ------------------------------------------------------------
     None

<PAGE>     5
<TABLE>
<CAPTION>
                   EXECUTIVE OFFICERS OF THE COMPANY


                                                                               Served as
                                                    Nature of Family           Officer of
                                                      Relationship              Company
     Name                Age  Position              Between Officers             Since
     ----                ---  --------              ----------------             -----
<S>                      <C>  <C>                   <C>                          <C>
Howard M. Jenkins         45  Chairman of           Cousin of                     1976
                              the Board and         Charles H. Jenkins,
                              Chief Executive       Jr., uncle of
                              Officer               W. Edwin Crenshaw
                                                    and brother-in-law
                                                    of Hoyt R. Barnett

Charles H. Jenkins, Jr.   53  Chairman of the       Cousin of                     1974
                              Executive Committee   Howard M. Jenkins and
                                                    cousin of
                                                    W. Edwin Crenshaw

W. Edwin Crenshaw         46  President             Nephew of                     1990
                                                    Howard M. Jenkins
                                                    and cousin of
                                                    Charles H. Jenkins, Jr.

William H. Vass           47  Executive                                           1986
                              Vice President

Hoyt R. Barnett           53  Executive             Brother-in-law of             1977
                              Vice President        Howard M. Jenkins

Jesse L. Benton           54  Vice President                                      1988

S. Keith Billups          64  Secretary                                           1968

Bennie F. Brown           55  Vice President                                      1992

R. Scott Charlton         38  Vice President                                      1992

William R. Curry          56  Vice President                                      1990

Carolyn C. Day            51  Assistant Secretary                                 1992

Glenn J. Eschrich         52  Vice President                                      1995

William V. Fauerbach      50  Vice President                                      1997

John R. Frazier           46  Vice President                                      1997

M. Clayton Hollis, Jr.    40  Vice President                                      1994

Mark R. Irby              41  Vice President                                      1989

Tina P. Johnson           37  Vice President                                      1990
                              and Treasurer

James J. Lobinsky         57  Vice President                                      1992

Thomas M. McLaughlin      46  Vice President                                      1994

Sharon A. Miller          53  Assistant Secretary                                 1992

Robert H. Moore           54  Vice President                                      1994

</TABLE>
<PAGE>     6
<TABLE>
<CAPTION>
                   EXECUTIVE OFFICERS OF THE COMPANY


                                                                               Served as
                                                    Nature of Family           Officer of
                                                      Relationship              Company
     Name                Age  Position              Between Officers             Since
     ----                ---  --------              ----------------             -----
<S>                      <C>  <C>                   <C>                          <C>
Thomas M. O'Connor        49  Vice President                                      1992

David P. Phillips         37  Vice President                                      1990
                              and Controller

James H. Rhodes II        52  Vice President                                      1995

Daniel M. Risener         56  Vice President                                      1985

Edward T. Shivers         57  Vice President                                      1985

James F. Slappey          54  Vice President                                      1992

</TABLE>
The terms of all officers expire at the annual meeting of the Company
in May 1997, with the exception of Bennie F. Brown and William R.
Curry whose retirements were effective December 31, 1996.

<PAGE>     7
<TABLE>
<CAPTION>
Name                      Business Experience During Last Five Years
- ----                      ------------------------------------------
<S>                       <C>
Howard  M.  Jenkins       Chairman of the Board and Chief Executive
                          Officer of the Company.

Charles H. Jenkins, Jr.   Chairman of the Executive Committee of the Company.

W.  Edwin  Crenshaw       Vice President of the Company to January 1994, Executive
                          Vice President to January 1996, President thereafter.

William  H. Vass          Vice President and Treasurer of the Company to November
                          1992, Executive Vice President and Trustee of the
                          ESOT thereafter.

Hoyt  R. Barnett          Executive Vice President of the Company to March 1992,
                          Executive Vice President and Trustee of the Profit Sharing
                          Plan thereafter.

Jesse L. Benton           Vice President of the Company.

S. Keith Billups          Secretary of the Company.

Bennie F. Brown           Vice President of the Company.

R. Scott Charlton         Vice President of the Company.

William R. Curry          Vice President of the Company.

Carolyn  C. Day           Capital Stock Registrar and Transfer Agent of the Company
                          to July 1992, Capital Stock Registrar and Transfer Agent
                          and Assistant Secretary thereafter.

Glenn J. Eschrich         Assistant Director of Information Systems of the Company
                          to  February  1992, Director of Strategy Support to March
                          1995, Vice President thereafter.

William  V.  Fauerbach    Assistant Director of Retail Operations - Miami Division
                          of the Company to January 1994, Regional Director of
                          Retail  Operations - Miami Division to January 1997, Vice
                          President thereafter.

John R. Frazier           Real Estate Manager of the Company to August 1996,
                          Director of Real Estate to January 1997, Vice President
                          thereafter.

M.  Clayton  Hollis, Jr.  Director of Government Relations of the Company to June
                          1994, Vice President thereafter.

Mark R. Irby              Vice President of the Company.

Tina  P.  Johnson         Assistant Secretary of the Company to September 1992,
                          Treasurer to January 1995, Treasurer and Trustee of the
                          401(k) Plan - Publix Stock Fund to March 1996, Vice
                          President, Treasurer and Trustee of the 401(k) Plan -
                          Publix Stock Fund thereafter.

James J. Lobinsky         Vice President of the Company

Thomas  M.  McLaughlin    Director of Retail Operations - Lakeland Division of the
                          Company to January 1994, Regional Director of Retail
                          Operations - Lakeland Division to June 1994, Vice
                          President thereafter.

</TABLE>
<PAGE>     8
<TABLE>
<CAPTION>
Name                      Business Experience During Last Five Years
- ----                      ------------------------------------------
<S>                       <C>
Sharon A. Miller          Director of Administration of the Company to July 1992,
                          Director of Administration and Assistant Secretary
                          thereafter.

Robert H. Moore           Director of Retail Operations - Atlanta Division of the
                          Company to January 1994, Vice President thereafter.

Thomas M. O'Connor        Director of Distribution - Miami Division of the Company
                          to November 1992, Vice President thereafter.

David P. Phillips         Controller of the Company to March 1996, Vice President
                          and Controller thereafter.

James H. Rhodes II        Director of Human Resources of the Company to April 1995,
                          Vice President thereafter.

Daniel M. Risener         Vice President of the Company.

Edward T. Shivers         Vice President of the Company.

James F. Slappey          Director of Warehousing and Distribution - Lakeland
                          Division of the Company to November 1992, Vice President
                          thereafter.
</TABLE>
                                    

                                 PART II
                                    
Item 5.  Market for the Company's Common Stock and Related Stockholder Matters
- ------------------------------------------------------------------------------
(a)Market Information
   ------------------
   Substantially all transactions of the Company's common stock have
   been among the Company, its employees, former employees, their
   families and various benefit plans established for the Company's
   employees.  The market price of the Company's common stock is
   determined by the Board of Directors based upon appraisals prepared
   by an independent appraiser.  The market price for 1996 and 1995 was
   as follows:

<TABLE>
<CAPTION>
                                                    1996         1995
                                                    ----         ----
           <S>                                    <C>          <C>
           January - February                     $16.25       $13.75
           March - April                           16.75        14.25
           May - July                              18.50        14.25
           August - October                        20.00        15.50
           November - December                     20.75        16.25
</TABLE>

(b)Approximate Number of Equity Security Holders
   ---------------------------------------------
   As of March 4, 1997, the approximate number of holders of record of
   the Company`s common stock was 67,000.

(c)Dividends
   ---------
   The Company paid cash dividends of $.13 per share of common stock in
   1996 and $.11 per share in 1995.  Payment of dividends is within the
   discretion of the Company's Board of Directors and depends on, among
   other factors, earnings, capital requirements and the operating and
   financial condition of the Company.  It is expected that comparable
   cash dividends will be paid in the future.

<PAGE>     9

Item 6.  Five Year Summary of Selected Financial Data
- -----------------------------------------------------
<TABLE>
<CAPTION>

                             1996         1995         1994         1993         1992
                             ----         ----         ----         ----         ----
<S>                     <C>            <C>          <C>          <C>          <C>
Sales:
  Sales                 $10,431,302    9,393,021    8,664,795    7,472,652    6,664,309
  Percent increase            11.1%         8.4%        16.0%        12.1%         8.5%
  Comparable store sales
    percent increase           5.6%         2.8%         5.2%         6.4%         4.6%

Earnings:
  Gross profit          $ 2,424,799    2,124,036    1,952,043    1,638,044    1,479,788
  Earnings before income
    tax expense and
    cumulative effect
    of changes in
    accounting
    principles          $   416,584      381,500      378,300      288,709      253,677
  Net earnings before
    cumulative effect
    of changes in
    accounting
    principles          $   265,176      242,141      238,567      183,811      166,455
  Net earnings          $   265,176      242,141      238,567      180,317      166,455
  Net earnings as a
    percent of sales          2.54%        2.58%        2.75%        2.41%        2.50%

Common stock:
  Weighted average
    shares outstanding* 221,195,884  225,852,938  231,514,459  236,249,110  239,248,081
  Net earnings per
    common share,
    based on weighted
    average shares
    outstanding*        $      1.20         1.07         1.03          .76          .70
  Dividends per share*  $       .13          .11          .09          .08          .08

Financial data:
  Capital expenditures  $   226,752      256,629      374,190      320,167      202,597
  Working capital       $   317,265      232,570      159,971      137,160      241,191
  Current ratio                1.35         1.31         1.24         1.23         1.48
  Total assets          $ 2,921,084    2,559,365    2,302,336    2,054,315    1,791,247
  Long-term debt        $       108        1,765        3,031        4,930        6,938
  Stockholders' equity  $ 1,751,179    1,614,717    1,473,154    1,308,009    1,168,091

Other:
  Number of stores              534          508          470          425          400

</TABLE>
NOTE:  Amounts are in thousands, except per share and share amounts.
       Fiscal year 1994 includes 53 weeks.  All other years include 52 weeks.


*  Restated to give retroactive effect for 5-for-1 stock split in July 1992.

<PAGE>     10
Item 7.  Management's Discussion and Analysis of Financial Condition
- --------------------------------------------------------------------
         and Results of Operations
         -------------------------
Business Environment
- --------------------
            As of December 28, 1996, the Company operated 534 retail grocery
stores representing approximately 23.9 million square feet of retail
space.  Historically, the Company's primary competition has been from
national and regional chains and smaller independents located
throughout its market areas.  The Company has continued to experience
increased competition from mass merchandisers.  The products offered by
these retailers include many of the same items sold by the Company.

            At the end of fiscal 1996, the Company had 446 stores located in
Florida, 73 located in Georgia, 13 located in South Carolina and two
located in Alabama.  The Company opened its first store in Georgia
during the fourth quarter of 1991, its first store in South Carolina in
the fourth quarter of 1993, and its first store in Alabama in the third
quarter of 1996.  The Company opened 13 stores in Florida, 17 stores in
Georgia, two stores in South Carolina and two stores in Alabama during
1996.  The Company intends to continue to pursue vigorously new
locations in Florida and other states.

Liquidity and Capital Resources
- -------------------------------
     Operating activities continue to be the Company's primary source
of liquidity.  Net cash provided by operating activities was
approximately $639.9 million in 1996,  compared with $488.3 million in
1995 and $428.4 million in 1994.  Working capital was approximately
$317.3 million as of December 28, 1996, as compared with $232.6 million
and $160.0 million as of December 30, 1995 and December 31, 1994,
respectively.  Cash and cash equivalents aggregated approximately
$457.4 million as of December 28, 1996 as compared with $276.7 million
and $188.9 million as of December 30, 1995 and December 31, 1994,
respectively.

     Capital expenditures totaled $226.8 million in 1996.  These
expenditures were primarily incurred in connection with the opening of
34 new stores and remodeling or expanding 12 stores which added 1.4
million square feet.  In addition, the Company closed eight stores.
Capital expenditures totaled $256.6 million in 1995.  These
expenditures were primarily incurred in connection with the opening of
44 new stores and remodeling or expanding 19 stores which added 2.2
million square feet.  Construction was completed on a new distribution
center and dairy processing plant in Lawrenceville, Georgia.  In
addition, the Company closed six stores.  Capital expenditures totaled
$374.2 million in 1994.  These expenditures were primarily incurred in
connection with the opening of 50 new stores and remodeling or
expanding 18 stores which added 2.6 million square feet.  Construction
was completed on a new general merchandise warehouse in Lakeland,
Florida, and significant expenditures were incurred in the continued
construction of a new distribution center in Lawrenceville, Georgia.
In addition, the Company closed five stores.

     The Company hopes to open as many as 44 stores in 1997.  Although
real estate development is unpredictable, the Company's 1997 new store
growth represents a reasonable estimate of anticipated future growth.
Capital expenditures for 1997, primarily made up of new store
construction and the remodeling or expanding of several existing
stores, are expected to be approximately $300 million.  This capital
program is subject to continuing change and review.  The 1997 capital
expenditures are expected to be financed by internally generated funds
and current liquid assets.  In the normal course of operations, the
Company replaces stores and closes unprofitable stores.  The impact of
future store closings is not expected to be material.

<PAGE>     11
     The Company is self-insured, up to certain limits, for health
care, fleet liability, general liability and workers' compensation
claims.  Reserves are established to cover estimated liabilities for
existing and anticipated claims based on actual experience including,
where necessary, actuarial studies.  The Company has insurance
coverage for losses in excess of varying amounts.  The provision for
self-insured reserves was $122.0 million, $103.1 million and $89.6
million in fiscal 1996, 1995 and 1994, respectively.  The Company does
not believe its self-insurance program will have a material adverse
impact on its future liquidity, financial condition or results of
operations.

     The Company has committed lines of credit totaling $100.0 million
and one uncommitted line of credit for $25.0 million.  These lines are
reviewed annually by the banks.  The interest rates for these lines
are at or below the prime rate.  No amounts were outstanding on the
lines of credit as of December 28, 1996 or December 30, 1995.

     Cash generated in excess of the amount needed for current
operations and capital expenditures is invested in short-term and long-
term investments.  Short-term investments were approximately $65.6
million in 1996 compared with $74.3 million in 1995.  Long-term
investments, primarily comprised of tax exempt bonds and preferred
stocks, were approximately $172.5 million in 1996 compared with $119.4
million in 1995.  Management believes the Company's liquidity will
continue to be strong.

     The Company currently repurchases common stock at the
stockholders' request in accordance with the terms of the Company's
Employee Stock Purchase Plan.  The Company expects to continue to
repurchase its common stock, as offered by its stockholders from time
to time, at its then currently appraised value.  However, such
purchases are not required and the Company retains the right to
discontinue them at any time.

Results of Operations
- ---------------------
     The Company's fiscal year ends on the last Saturday in December.
Fiscal years 1996 and 1995 included 52 weeks and fiscal year 1994
included 53 weeks.

     Sales for fiscal 1996 were $10,431.3 million as compared with
$9,393.0 million in fiscal 1995, an 11.1% increase.  This reflects an
increase of $526.0 million or 5.6% in sales from stores that were open
for all of both years (comparable stores) and sales of $512.3 million
or 5.5% from the net impact of new and closed stores since the
beginning of 1995. Net new stores contributed an increase of 6.2% or
approximately 1.4 million square feet in retail space in fiscal 1996.

     Sales for fiscal 1995 were $9,393.0 million as compared with
$8,664.8 million in fiscal 1994, an 8.4% increase. On a comparative 52
week basis, the Company estimates that sales rose 10.3%.  This
reflects an increase of $243.6 million or 2.8% in sales from
comparable stores and sales of $653.7 million or 7.5% from the net
impact of new and closed stores since the beginning of 1994. Net new
stores contributed an increase of 9.8% or approximately 2.0 million
square feet in retail space in fiscal 1995.

     Cost of merchandise sold including store occupancy, warehousing
and delivery expenses was approximately 76.8% of sales in 1996 as
compared with 77.4% and 77.5% in 1995 and 1994, respectively.  In 1996
and 1995, cost of merchandise sold decreased as a percentage of sales
due to buying and merchandising efficiencies.

     Operating and administrative expenses, as a percent of sales,
were 19.3%, 19.4% and 19.1% in 1996, 1995 and 1994, respectively.  The
significant components of operating and administrative expenses are
payroll costs, employee benefits and depreciation.

     In recent years, the impact of inflation on the Company's food
prices has been lower than the overall increase in the Consumer Price
Index.

<PAGE>     12
Nonrecurring Charge
- -------------------
     An $89.0 million nonrecurring charge was recorded in the fourth
quarter of 1996 to cover the settlements of class action litigation
against the Company involving alleged violations of the Federal Civil
Rights Act and Florida law with respect to certain of the Company's
retail employees and certain other allegations resulting from a notice
of charge issued by the Equal Employment Opportunity Commission.  The
nonrecurring charge covers the full cost of the settlements, including
the agreed payments to class members and their counsel, as well as the
estimated cost of implementing and complying with the procedures
agreed to be established under the settlements.  The impact of the
nonrecurring charge on net earnings was $46.4 million or $.21 per
share for fiscal 1996.

     The liability for the settlements is reflected as a current
nonrecurring accrued liability in the Company's consolidated balance
sheet as of December 28, 1996.

Accounting Standards
- --------------------
     The Company adopted Financial Accounting Standard No. 115,
"Accounting for Certain Investments in Debt and Equity Securities," in
the first quarter of 1994.  This Standard requires the reporting of
certain securities at fair value except for those securities which the
Company has the positive intent and ability to hold to maturity.  The
Company adopted the provisions of this Standard for investments held
as of, or acquired after, the beginning of fiscal 1994.  The
cumulative effect of adopting the Standard as of the beginning of
fiscal 1994 was not material.  In accordance with the Standard, prior
period financial statements were not restated to reflect the change in
accounting principle.

     The Company adopted Financial Accounting Standard No. 121
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to Be Disposed Of," in the first quarter of 1996.  This
Standard requires that long-lived assets and certain identifiable
intangibles held and used by an entity be reviewed for impairment
whenever events or changes in circumstances indicate that the carrying
amount of an asset may not be recoverable.  This Standard also
requires that long-lived assets and certain identifiable intangibles
to be disposed of be reported at the lower of the carrying amount or
fair value less costs to sell.  The effect of adopting the Standard as
of the beginning of fiscal 1996 was not material.


Item 8.  Financial Statements and Supplemental Data
- ---------------------------------------------------
     The Company's financial statements, together with the independent
auditors' report thereon, are included in the section following Part
IV of this report.

Item  9.   Changes in and Disagreements with Accountants on Accounting
- ----------------------------------------------------------------------
           and Financial Disclosure
           ------------------------
     None

<PAGE>     13
                               PART III

Item 10.  Directors, Executive Officers, Promoters and Control Persons
- ----------------------------------------------------------------------
          of the Registrant
          -----------------
  Certain information concerning the directors of the Company is
incorporated by reference to pages 2 through 5 of the Proxy Statement
of the Company (1997 Proxy Statement) which the Company intends to
file no later than 120 days after its fiscal year end.  Certain
information concerning the executive officers of the Company is set
forth in Part I under the caption "Executive Officers of the Company."


Item 11.  Executive Compensation
- --------------------------------
  Information regarding executive compensation is incorporated by
reference to pages 5 through 8 of the 1997 Proxy Statement.


Item 12.  Security Ownership of Certain Beneficial Owners and Management
- ------------------------------------------------------------------------
  The following table sets forth, as of March 4, 1997, the information
with respect to common stock ownership of all directors, including
some who are 5% or more beneficial owners, and all officers and
directors as a group.  Also, listed are others known by the Company to
own beneficially 5% or more of the shares of the Company's common
stock.

<TABLE>
<CAPTION>
                                     Amount and Nature           Percent
Name                            of Beneficial Ownership (1)      of Class
- ----                            ---------------------------      --------
<S>                                   <C>                          <C>
Carol Jenkins Barnett                 12,299,237 (2)                5.60

Hoyt R. Barnett                       22,594,229 (3)               10.29

W. Edwin Crenshaw                        641,812                       *

Mark C. Hollis                         1,432,188 (4)                   *

Charles H. Jenkins, Jr.                1,791,593                       *

Howard M. Jenkins                     13,683,037 (5)                6.23

Tina P. Johnson                        1,681,624 (6)                   *

E. V. McClurg                          1,987,892                       *

William H. Vass                       32,590,655 (7)               14.84

All Officers and Directors
as a group (28 individuals)           88,063,160 (8)               40.11

All Other Beneficial Owners:
- ----------------------------
Publix Super Markets, Inc.
Profit Sharing Plan and Trust         21,200,000                    9.66

Publix Super Markets, Inc.
Employee Stock Ownership Plan
and Trust                             32,556,845                   14.83

Nancy E. Jenkins                      14,703,305                    6.70

</TABLE>
*Shares represent less than 1% of class.
 Note references are explained on the following page.
<PAGE>     14
(1) As used in the table on the preceding page, "beneficial
    ownership" means the sole or shared voting or investment power
    with respect to the Company's common stock.  Holdings of officers
    include shares allocated to their individual accounts in the
    Company's Employee Stock Ownership Plan, over which each officer
    exercises sole voting power and shared investment power.  In
    accordance with the beneficial ownership regulations, the same
    shares of common stock may be included as beneficially owned by
    more than one individual or entity.  The address for all
    beneficial owners is 1936 George Jenkins Boulevard, Lakeland,
    Florida 33815.

(2) Includes 1,268,316 shares which are also shown as beneficially
    owned by Carol Jenkins Barnett's husband, Hoyt R. Barnett, but
    excludes all other shares beneficially owned by Hoyt R. Barnett,
    as to which Carol Jenkins Barnett disclaims beneficial ownership.

(3) Hoyt R. Barnett is Trustee of the Profit Sharing Plan which is
    the record owner of 21,200,000 shares of common stock over which
    he exercises sole voting and investment power.  Total shares
    beneficially owned include 1,268,316 shares also shown as
    beneficially owned by his wife, Carol Jenkins Barnett, but
    exclude all other shares of common stock beneficially owned by
    Carol Jenkins Barnett, as to which Hoyt R. Barnett disclaims
    beneficial ownership.

(4) All shares are owned in a family trust over which Mark C. Hollis
    is Co-Trustee with his wife.  As Co-Trustee, Mark C. Hollis has
    shared voting and investment power for these shares.

(5) Howard M. Jenkins has sole voting and sole investment power over
    2,802,490 shares of common stock which are held directly, sole
    voting and sole investment power over 162,103 shares which are
    held indirectly and shared voting and shared investment power
    over 10,700,373 shares which are held indirectly.

(6) Tina P. Johnson is Trustee of the 401(k) Plan - Publix Stock Fund
    which is the record owner of 1,634,149 shares of common stock
    over which she has sole voting and shared investment power.

(7) William H. Vass is Trustee of the Employee Stock Ownership Plan
    (ESOT) which is the record owner of 32,556,845 shares of common
    stock over which he has shared investment power.  As Trustee,
    William H. Vass exercises sole voting power over 643,923 shares
    in the ESOT because such shares have not been allocated to
    participants' accounts.  For ESOT shares allocated to participants'
    accounts, William H. Vass will vote shares as instructed by 
    participants.  Additionally, William H. Vass will vote ESOT shares
    for which no instruction is received.

(8) Includes 55,390,994 shares of common stock owned by the Profit
    Sharing Plan, ESOT and 401(k) Plan.

Item 13.  Certain Relationships and Related Transactions
- --------------------------------------------------------
   Information regarding certain relationships and related
transactions is incorporated by reference to pages 2 through 5 and 8
of the 1997 Proxy Statement.

<PAGE>     15
                                 PART IV

Item 14.  Exhibits, Financial Statement Schedule and Reports on Form 8-K
- ------------------------------------------------------------------------
(a)  Consolidated Financial Statements and Schedule
     ----------------------------------------------
     The consolidated financial statements and schedule listed in the
     accompanying Index to Consolidated Financial Statements and
     Schedule are filed as part of this Annual Report on Form 10-K.

(b)  Reports on Form 8-K
     -------------------
     The Company filed a report on Form 8-K dated January 24, 1997,
     reporting the Shores Agreement and the EEOC Agreement as described
     in Part I, Item 3.

(c)  Exhibits
     --------
     3(a). Articles of Incorporation of the Company,
           together with all amendments thereto are incorporated by
           reference to the exhibits to the Annual Report of the
           Company on Form 10-K for the year ended December 25, 1993.

     3(b). Amended and Restated By-laws of the Company.

     9.    Voting Trust Agreement dated September 12,
           1986, between Howard M. Jenkins, Julia J. Fancelli, Nancy E.
           Jenkins and David F. Jenkins, is incorporated by reference
           to the exhibits to the Annual Report of the Company on Form
           10-K for the year ended December 31, 1988.

           Amendment to Voting Trust Agreement dated
           September 12, 1986, between Howard M. Jenkins, Julia J.
           Fancelli, Nancy E. Jenkins and David F. Jenkins, effective
           March 8, 1990, is incorporated by reference to the exhibits
           to the Annual Report of the Company on Form 10-K for the
           year ended December 30, 1989.

           Amendment to Voting Trust Agreement dated
           September 12, 1986, between Howard M. Jenkins, Julia J.
           Fancelli, Nancy E. Jenkins and David F. Jenkins, effective
           June 14, 1991, is incorporated by reference to the exhibits
           to the Annual Report of the Company on Form 10-K for the
           year ended December 28, 1991.

           Amendment to Voting Trust Agreement dated
           September 12, 1986, between Howard M. Jenkins, Julia J.
           Fancelli, Nancy E. Jenkins and David F. Jenkins, effective
           November 3, 1992, is incorporated by reference to the
           exhibits to the Annual Report of the Company on Form 10-K
           for the year ended December 26, 1992.

           Amendment to Voting Trust Agreement dated
           September 12, 1986, between Howard M. Jenkins, Julia J.
           Fancelli, Nancy E. Jenkins and David F. Jenkins, effective
           February 26, 1993, is incorporated by reference to the
           exhibits to the Annual Report of the Company on Form 10-K
           for the year ended December 26, 1992.

           Amendment to Voting Trust Agreement dated
           September 12, 1986, between Howard M. Jenkins, Julia J.
           Fancelli, Nancy E. Jenkins and David F. Jenkins, effective
           March 1, 1994 is incorporated by reference to the exhibits
           to the Annual Report of the Company on Form 10-K for the
           year ended December 31, 1994.

           Deed of Termination of Voting Trust Agreement
           dated September 12, 1986, between Howard M. Jenkins, Julia
           J. Fancelli, Nancy E. Jenkins and David F. Jenkins effective
           June 9, 1995 is incorporated by reference to the exhibits to
           the Annual Report of the Company on Form 10-K for the year
           ended December 30, 1995.

     21.   Subsidiary of the Company.

     27.   Financial Data Schedule for the year ended December 28, 1996.

<PAGE>     16
                              SIGNATURES

     Pursuant  to  the  requirements of  Section  13  or  15(d)  of  the
Securities  Exchange  Act  of 1934, the Company  has  duly  caused  this
report  to  be  signed on its behalf by the undersigned, thereunto  duly
authorized.

                                         PUBLIX SUPER MARKETS, INC.


March 4, 1997                        By: /s/ S. Keith Billups
                                         --------------------
                                         S. Keith Billups
                                         Secretary


     Pursuant  to  the requirements of the Securities  Exchange  Act  of
1934,  this  report  has been signed below by the following  persons  on
behalf  of  the  Company  and  in  the  capacities  and  on  the   dates
indicated.

                              Chairman of the Board, Chief
                              Executive Officer and Director
/s/ Howard M. Jenkins         (Principal Executive Officer)   March 4, 1997
- ---------------------------
Howard M. Jenkins


                              Chairman of the Executive
/s/ Charles H. Jenkins, Jr.   Committee and Director          March 4, 1997
- ---------------------------
Charles H. Jenkins, Jr.



/s/ W. Edwin Crenshaw         President and Director          March 4, 1997
- ---------------------------
W. Edwin Crenshaw

                              Executive Vice President
                              and Director
/s/ William H. Vass           (Principal Financial Officer)   March 4, 1997
- ---------------------------
William H. Vass


                              Executive Vice President
/s/ Hoyt R. Barnett           and Director                    March 4, 1997
- ---------------------------
Hoyt R. Barnett


                              Vice President,
/s/ Tina P. Johnson           Treasurer and Director          March 4, 1997
- ---------------------------
Tina P. Johnson


                              Vice President and Controller
/s/ David P. Phillips         (Principal Accounting Officer)  March 4, 1997
- ---------------------------
David P. Phillips

<PAGE>     17
                      PUBLIX SUPER MARKETS, INC.

        Index to Consolidated Financial Statements and Schedule


Independent Auditors' Report

Consolidated Financial Statements:

 Consolidated Balance Sheets - December 28, 1996 and December 30, 1995

 Consolidated Statements of Earnings - Years ended December 28, 1996,
   December 30, 1995 and December 31, 1994

 Consolidated Statements of Stockholders' Equity - Years ended
   December 28, 1996, December 30, 1995 and December 31, 1994

 Consolidated Statements of Cash Flows - Years ended December 28, 1996,
   December 30, 1995 and December 31, 1994

 Notes to Consolidated Financial Statements


The following consolidated supporting schedule of Publix Super Markets, Inc.
 for the years ended December 28, 1996, December 30, 1995 and
 December 31, 1994 is submitted herewith:

Schedule:
  II -    Valuation and Qualifying Accounts

All other schedules are omitted as the required information is inapplicable
  or the information is presented in the financial statements or related notes.











<PAGE>     18
                     INDEPENDENT AUDITORS' REPORT
                     ----------------------------




To the Stockholders of
Publix Super Markets, Inc.:

We have audited the consolidated financial statements of Publix Super
Markets, Inc. (the "Company") as listed in the accompanying index.  In
connection with our audits of the consolidated financial statements,
we also have audited the consolidated financial statement schedule as
listed in the accompanying index.  These consolidated financial
statements and financial statement schedule are the responsibility of
the Company's management.  Our responsibility is to express an opinion
on these consolidated financial statements and financial statement
schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the consolidated
financial statements are free of material misstatement.  An audit
includes examining, on a test basis, evidence supporting the amounts
and disclosures in the consolidated financial statements.  An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall
financial statement presentation.  We believe that our audits provide
a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the financial position
of Publix Super Markets, Inc. as of December 28, 1996 and December 30,
1995 and the results of its operations and its cash flows for each of
the years in the three-year period ended December 28, 1996 in
conformity with generally accepted accounting principles.  Also in our
opinion, the related consolidated financial statement schedule, when
considered in relation to the basic financial statements taken as a
whole, presents fairly, in all material respects, the information set
forth therein.




                                           KPMG PEAT MARWICK LLP




Tampa, Florida
February 26, 1997

<PAGE>     19
                      PUBLIX SUPER MARKETS, INC.
                                   
                      Consolidated Balance Sheets

                         December 28, 1996 and
                           December 30, 1995

<TABLE>
<CAPTION>
                        Assets                        1996              1995
                        ------                        ----              ----
                                                      (Amounts in thousands)
<S>                                               <C>                <C>
Current assets:
  Cash and cash equivalents                       $  457,405           276,700
  Short-term investments                              65,586            74,292
  Trade receivables (principally due from
     suppliers)                                       61,221            44,492
  Merchandise inventories                            570,254           542,886
  Deferred tax assets                                 71,027            36,475
  Prepaid expenses                                     1,339             3,269
                                                  ----------        ----------
       Total current assets                        1,226,832           978,114
                                                  ----------        ----------


Long-term investments                                172,486           119,412
Other noncurrent assets                               11,491             9,091

Property, plant and equipment:
  Land                                                87,052            77,741
  Buildings and improvements                         577,129           547,647
  Furniture, fixtures and equipment                1,747,854         1,599,133
  Leasehold improvements                             282,922           256,517
  Construction in progress                            33,509            59,167
                                                  ----------        ----------
                                                   2,728,466         2,540,205

  Less accumulated depreciation                    1,218,191         1,087,457
                                                  ----------        ----------
       Net property, plant and equipment           1,510,275         1,452,748
                                                  ----------        ----------
                                                  $2,921,084         2,559,365
                                                  ==========        ========== 



</TABLE>




























  See accompanying notes to consolidated financial statements.
<PAGE>     20
                      PUBLIX SUPER MARKETS, INC.
                                   
                      Consolidated Balance Sheets

                         December 28, 1996 and
                           December 30, 1995

<TABLE>
<CAPTION>
       Liabilities and Stockholders' Equity           1996              1995
       ------------------------------------           ----              ----
                                                      (Amounts in thousands)
<S>                                               <C>                <C>
Current liabilities:
  Current installments of long-term debt          $      130             1,265
  Accounts payable                                   523,497           500,399
  Accrued expenses:
    Salaries and wages                                47,115            41,276
    Contribution to retirement plans                  73,555            67,348
    Self-insurance reserves                           64,250            58,442
    Other                                             90,984            75,496
    Nonrecurring charge                               89,000               ---
                                                  ----------        ----------
       Total accrued expenses                        364,904           242,562
                                                  ----------        ----------
  Federal and state income taxes                      21,036             1,318
                                                  ----------        ----------
       Total current liabilities                     909,567           745,544

Long-term debt, excluding current installments           108             1,765
Deferred tax liabilities, net                        100,127           103,707
Self-insurance reserves                               73,336            60,435
Accrued postretirement benefit cost                   37,295            33,197
Other noncurrent liabilities                          49,472               ---
                                                  ----------        ----------
       Total liabilities                           1,169,905           944,648
                                                  ----------        ----------
Stockholders' equity:
  Common stock of $1 par value.  Authorized
    300,000,000 shares; issued and outstanding
    219,942,912 shares in 1996 and 225,746,454
    shares in 1995                                   219,943           225,746
  Additional paid-in capital                          91,991            85,280
  Reinvested earnings                              1,437,902         1,303,287
                                                  ----------        ----------
                                                   1,749,836         1,614,313
  Unrealized gain on investment
    securities available-for-sale, net                 1,343               404
                                                  ----------        ----------
       Total stockholders' equity                  1,751,179         1,614,717

Commitments and contingencies
                                                  ----------        ----------
                                                  $2,921,084         2,559,365
                                                  ==========        ==========
</TABLE>


















  See accompanying notes to consolidated financial statements.
<PAGE>     21
                      PUBLIX SUPER MARKETS, INC.

                  Consolidated Statements of Earnings

           Years ended December 28, 1996, December 30, 1995
                         and December 31, 1994


<TABLE>
<CAPTION>
                                              1996         1995         1994
                                              ----         ----         ----
                                                   (Amounts in thousands,
                                                  except per share amounts)
<S>                                        <C>            <C>          <C>
Revenues:
 Sales                                     $10,431,302    9,393,021    8,664,795
 Other income, net                              94,667       77,685       77,693
                                           -----------   ----------   ----------
     Total revenues                         10,525,969    9,470,706    8,742,488
                                           -----------   ----------   ----------

Costs and expenses:
 Cost of merchandise sold including
   store occupancy, warehousing
   and delivery expenses                     8,006,503    7,268,985    6,712,752
 Operating and administrative
   expenses                                  2,013,655    1,819,792    1,650,768
 Nonrecurring charge                            89,000          ---          ---
 Interest expense                                  227          429          668
                                           -----------   ----------   ----------
     Total costs and expenses               10,109,385    9,089,206    8,364,188
                                           -----------   ----------   ----------
Earnings before income tax expense             416,584      381,500      378,300

Income tax expense                             151,408      139,359      139,733
                                           -----------   ----------   ----------
Net earnings                               $   265,176      242,141      238,567
                                           ===========   ==========   ==========
Net earnings per common share,
  based on weighted average
  shares outstanding                       $      1.20         1.07         1.03
                                           ===========   ==========   ==========


</TABLE>































See accompanying notes to consolidated financial statements.
<PAGE>     22
                           PUBLIX SUPER MARKETS, INC.
                                        
                 Consolidated Statements of Stockholders' Equity

                Years ended December 28, 1996, December 30, 1995
                              and December 31, 1994
<TABLE>
<CAPTION>
                                                                                      Common     Unrealized
                                                                                      stock      gain (loss)
                                                                                     acquired   on investment     Total
                                                        Additional                     from      securities       stock-
                                               Common    paid-in      Reinvested       stock-     available-     holders'
                                                stock    capital       earnings       holders   for-sale, net     equity
                                                -----    -------       --------       -------   -------------     ------
                                                                      (Amounts in thousands)
<S>                                           <C>         <C>         <C>             <C>            <C>        <C>  
Balances at December 25, 1993                 $238,157    73,240      1,020,565       (23,953)          ---     1,308,009

Net earnings for the year                          ---       ---        238,567           ---           ---       238,567
Cash dividends, $.09 per share                     ---       ---        (20,782)          ---           ---       (20,782)
Contribution of 3,306,417 shares to
  retirement plans                                 ---     5,181            ---        39,302           ---        44,483
9,255,992 shares acquired from stockholders        ---       ---            ---      (114,350)          ---      (114,350)
Sale of 1,498,300 shares to stockholders           ---       ---            ---        19,207           ---        19,207
Change in valuation allowance                      ---       ---            ---           ---        (1,980)       (1,980)
Retirement of 6,571,887 shares                  (6,572)      ---        (73,222)       79,794           ---           ---
                                              --------    ------      ---------       -------         -----     ---------
Balances at December 31, 1994                  231,585    78,421      1,165,128           ---        (1,980)    1,473,154

Net earnings for the year                          ---       ---        242,141           ---           ---       242,141
Cash dividends, $.11 per share                     ---       ---        (25,250)          ---           ---       (25,250)
Contribution of 3,369,603 shares to
  retirement plans                                 ---     6,859            ---        47,898           ---        54,757
11,196,418 shares acquired from stockholders       ---       ---            ---      (162,137)          ---      (162,137)
Sale of 1,987,772 shares to stockholders           ---       ---            ---        29,668           ---        29,668
Change in valuation allowance                      ---       ---            ---           ---         2,384         2,384
Retirement of 5,839,043 shares                  (5,839)      ---        (78,732)       84,571           ---           ---
                                              --------    ------      ---------       -------         -----     ---------
Balances at December 30, 1995                  225,746    85,280      1,303,287           ---           404     1,614,717

Net earnings for the year                          ---       ---        265,176           ---           ---       265,176
Cash dividends, $.13 per share                     ---       ---        (29,184)          ---           ---       (29,184)
Contribution of 3,156,519 shares to
  retirement plans                                 ---     6,711            ---        57,487           ---        64,198
11,161,186 shares acquired from stockholders       ---       ---            ---      (206,235)          ---      (206,235)
Sale of 2,200,962 shares to stockholders           ---       ---            ---        41,568           ---        41,568
Change in valuation allowance                      ---       ---            ---           ---           939           939
Retirement of 5,803,705 shares                  (5,803)      ---       (101,377)      107,180           ---           ---
                                              --------    ------      ---------       -------         -----     ---------
Balances at December 28, 1996                 $219,943    91,991      1,437,902           ---         1,343     1,751,179
                                              ========    ======      =========       =======         =====     =========

</TABLE>


See accompanying notes to consolidated financial statements.
<PAGE>     23
                        PUBLIX SUPER MARKETS, INC.

                   Consolidated Statements of Cash Flows

             Years ended December 28, 1996, December 30, 1995
                           and December 31, 1994
<TABLE>
<CAPTION>

                                                 1996            1995            1994
                                                 ----            ----            ----
                                                        (Amounts in thousands)
<S>                                          <C>             <C>            <C>  
Cash flows from operating activities:
  Cash received from customers               $10,482,420      9,451,659      8,725,307
  Cash paid to employees and suppliers        (9,589,610)    (8,758,575)    (8,102,577)
  Dividends and interest received                 28,816         21,649         17,344
  Interest paid                                     (256)          (432)          (763)
  Income taxes paid                             (170,412)      (124,884)      (136,533)
  Payment for self-insured claims               (103,286)       (93,250)       (80,044)
  Other operating cash receipts                      626            548         12,231
  Other operating cash payments                   (8,395)        (8,376)        (6,610)
                                             -----------     ----------     ----------
    Net cash provided by operating
        activities                               639,903        488,339        428,355
                                             -----------     ----------     ----------
Cash flows from investing activities:
  Payment for property, plant and
   equipment                                    (226,752)      (256,629)      (374,190)
  Proceeds from sale of property, plant
   and equipment                                  11,072          3,559          1,500
  Payment for investment securities -
   available-for-sale (AFS)                     (453,334)      (241,414)      (207,051)
  Payment for investment securities -
   held-to-maturity (HTM)                            ---            ---        (14,735)
  Proceeds from sale and maturity of
   investment securities - AFS                   408,808        252,009        257,396
  Proceeds from sale and maturity of
   investment securities - HTM                       ---            ---         16,527
  Other, net                                      (2,349)         1,290            301
                                             -----------     ----------     ----------
    Net cash used in investing activities       (262,555)      (241,185)      (320,252)
                                             -----------     ----------     ----------
Cash flows from financing activities:
  Payment of long-term debt                       (2,792)        (1,620)        (2,290)
  Proceeds from sale of common stock              41,568         29,668         19,207
  Payment for acquisition of common stock       (206,235)      (162,137)      (114,350)
  Dividends paid                                 (29,184)       (25,250)       (20,782)
                                             -----------     ----------     ----------
    Net cash used in financing activities       (196,643)      (159,339)      (118,215)
                                             -----------     ----------     ----------
Net increase (decrease) in cash and cash
  equivalents                                    180,705         87,815        (10,112)

Cash and cash equivalents at beginning
  of year                                        276,700        188,885        198,997
                                             -----------     ----------     ----------
Cash and cash equivalents at end of year     $   457,405        276,700        188,885
                                             ===========     ==========     ==========
</TABLE>


















See accompanying notes to consolidated financial statements.     (Continued)
<PAGE>     24
                        PUBLIX SUPER MARKETS, INC.

                   Consolidated Statements of Cash Flows
                                (Continued)

<TABLE>
<CAPTION>
                                                      1996        1995        1994
                                                      ----        ----        ----
                                                          (Amounts in thousands)
<S>                                                 <C>          <C>         <C>
Reconciliation of Net Earnings to Net Cash
  Provided by Operating Activities

Net earnings                                        $265,176     242,141     238,567

Adjustments to reconcile net earnings to net
    cash provided by operating activities:
  Depreciation and amortization                      158,454     144,717     128,993
  Contribution to retirement plans                    36,313      32,500      27,500
  Deferred income taxes                              (38,721)     15,886      12,981
  Loss on sale of property, plant and
    equipment                                            242       5,891       3,672
  (Gain) loss on sale of investments                     126        (681)      3,234
  Self-insurance reserves in excess of
    current payments                                  18,709       9,872       9,553
  Postretirement accruals in excess of
    current payments                                   4,098       2,867       3,865
  Increase (decrease) in advance purchase
    allowances                                        60,773      (3,358)     (3,358)
  Other, net                                             967       1,236      (1,201)
  Changes in current assets and liabilities:
    (Increase) decrease in trade receivables         (16,729)     (3,643)      3,528
    Increase in merchandise inventories              (27,368)    (62,010)    (76,274)
    (Increase) decrease in prepaid expenses            1,930      (1,502)        (36)
    Increase in accounts payable and accrued
       expenses                                      156,215     105,834       82,855
    Increase (decrease) in federal and state
       income taxes payable                           19,718      (1,411)      (5,524)
                                                    --------     -------      -------
      Total adjustments                              374,727     246,198      189,788
                                                    --------     -------      -------

Net cash provided by operating activities           $639,903     488,339      428,355
                                                    ========     =======      =======
</TABLE>






























See accompanying notes to consolidated financial statements.

<PAGE>     24
                      PUBLIX SUPER MARKETS, INC.
                                   
              Notes to Consolidated Financial Statements
                                   
                 December 28, 1996, December 30, 1995
                         and December 31, 1994
                                   
(1)  Summary of Significant Accounting Policies
     ------------------------------------------
     (a)Business
        --------
        The Company is in the business of operating retail food supermarkets in
        Florida, Georgia, South Carolina and Alabama.
     
     (b)Principles of Consolidation
        ---------------------------
        The consolidated financial statements include
        the Company and its wholly owned subsidiary.  All significant
        intercompany balances and transactions have been eliminated
        in consolidation.

     (c)Definition of Fiscal Year
        -------------------------
        The fiscal year ends on the last Saturday in December. Fiscal
        years 1996 and 1995 include 52 weeks.  Fiscal year 1994
        includes 53 weeks.

     (d)Cash Equivalents
        ----------------
        The Company considers all liquid investments
        with maturities of three months or less to be cash
        equivalents.

     (e)Investments
        -----------
        At the beginning of fiscal year 1994, the
        Company adopted Financial Accounting Standard No. 115,
        "Accounting for Certain Investments in Debt and Equity
        Securities," for investments held as of, or acquired after,
        the beginning of fiscal 1994, without restating prior years'
        financial statements.  The cumulative effect of adopting the
        Standard as of the beginning of fiscal 1994 was not material.

     (f)Inventories
        -----------
        Inventories are valued at cost (principally the dollar value
        last-in, first-out method) including store inventories which
        are calculated by the retail method.

     (g)Property, Plant and Equipment and Depreciation
        ----------------------------------------------
        Maintenance and repairs are charged to
        expense as incurred.  Expenditures for renewals and
        betterments are capitalized.  The gain or loss on traded
        items is applied to the asset accounts or reflected in income
        for disposed items.

        Assets are recorded at cost.  Assets acquired
        subsequent to fiscal year 1991 are depreciated using the
        straight-line method.  Assets acquired prior to fiscal year
        1992 are depreciated using the straight-line or declining
        balance method.

     (h)Self-insurance
        --------------
        Self-insurance reserves are established for
        health care, fleet liability, general liability and workers'
        compensation claims.  These reserves are determined based on
        actual experience including, where necessary, actuarial
        studies.  The Company has insurance coverage for losses in
        excess of varying amounts.












                                                               (Continued)
<PAGE>     26
                        PUBLIX SUPER MARKETS, INC.
                                     
                Notes to Consolidated Financial Statements
                                     

     (i)Long-Lived Assets
        -----------------
        At the beginning of fiscal year 1996, the Company
        adopted Financial Accounting Standard No. 121 "Accounting for the
        Impairment of Long-Lived Assets and for Long-Lived Assets to be
        Disposed Of."  This Standard requires that long-lived assets and
        certain identifiable intangibles held and used by an entity be
        reviewed for impairment whenever events or changes in
        circumstances indicate that the carrying amount of the asset may
        not be recoverable.  This Standard also requires that long-lived
        assets and certain identifable intangibles to be disposed of be
        reported at the lower of the carrying amount or fair value less
        costs to sell.  The effect of adopting the Standard as of the
        beginning of fiscal 1996 was not material.

     (j)Use of Estimates
        ----------------
        The preparation of financial statements in
        conformity with generally accepted accounting principles requires
        management to make estimates and assumptions that affect the
        reported amounts of assets and liabilities and disclosure of
        contingent assets and liabilities as of the date of the financial
        statements and the reported amounts of revenues and expenses
        during the reporting period.  Actual results could differ from
        those estimates.

     (k)Reclassification
        ----------------
        Certain 1994 and 1995 amounts have been
        reclassified to conform with the 1996 presentation.

(2)  Merchandise Inventories
     -----------------------
     If the first-in, first-out method of valuing inventories had been
     used by the Company, inventories and current assets would have been
     higher than reported by approximately $101,531,000, $96,231,000 and
     $90,276,000 as of December 28, 1996, December 30, 1995 and December
     31, 1994, respectively.  Also, net earnings would have increased by
     approximately $2,764,000 or $.01 per share in 1996, $3,106,000 or
     $.01 per share in 1995 and $3,408,000 or $.01 per share in 1994.

(3)  Fair Value of Financial Instruments
     -----------------------------------
     The following methods and assumptions were used by the Company in
     estimating the fair value of its financial instruments:
     
     Cash and cash equivalents:  The carrying amount for cash and cash
     equivalents approximates fair value.
     
     Investment securities:  The fair values for marketable debt and
     equity securities are based on quoted market prices.
     
     Long-term debt, including current installments:  The carrying amount
     for long-term debt approximates fair value based on current interest
     rates.
     
     The carrying amount of the Company's financial instruments as of
     December 28, 1996 and December 30, 1995 approximated their respective
     fair values.




     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
                                         2                     (Continued)
<PAGE>     27     
                        PUBLIX SUPER MARKETS, INC.
                                     
                Notes to Consolidated Financial Statements
     
(4)  Investments
     -----------
     Management determines the appropriate classification of debt
     securities at the time of purchase and reevaluates such designation
     as of each balance sheet date.  Debt securities are classified as
     held-to-maturity when the Company has the positive intent and ability
     to hold the securities to maturity.  Held-to-maturity securities are
     stated at cost, adjusted for amortization of premiums and accretion
     of discounts to maturity.  Such amortization and accretion is
     included in other income, net.  The Company had no held-to-maturity
     securities as of December 28, 1996 and December 30, 1995.
     
     All of the Company's debt securities and marketable equity securities
     are classified as available-for-sale.  Available-for-sale securities
     are carried at fair value, with the unrealized gains and losses, net
     of tax, reported as a separate component of stockholders' equity.
     The cost of debt securities in this category is adjusted for
     amortization of premiums and accretion of discounts to maturity.
     Such amortization and accretion is included in other income, net.
     Realized gains and losses and declines in value judged to be other-
     than-temporary on available-for-sale securities are included in other
     income, net.  The cost of securities sold is based on the specific
     identification method.
     
     Following is a summary of available-for-sale securities as of
     December 28, 1996 and December 30, 1995:

<TABLE>
<CAPTION>     
                                                 Gross         Gross
                              Amortized       Unrealized     Unrealized      Fair
                                 Cost            Gains         Losses        Value
                                 ----            -----         ------        -----
                                                 (Amounts in thousands)
     <S>                        <C>                 <C>            <C>       <C>
     1996:
       Tax-free bonds           $156,694              713            416     156,991
       Equity securities          79,191            2,584            694      81,081
                                --------            -----          -----     -------
                                $235,885            3,297          1,110     238,072
                                ========            =====          =====     =======
     
     1995:
       Tax-free bonds           $169,366            1,121            304     170,183
       Equity securities          23,681              843          1,003      23,521
                                --------            -----          -----     -------
                                $193,047            1,964          1,307     193,704
                                ========            =====          =====     =======
</TABLE>     
     For the fiscal years ended December 28, 1996 and December 30, 1995,
     the realized gains on sales of available-for-sale securities totaled
     $451,000 and
     $887,000, respectively, and the realized losses totaled $577,000 and
     $663,000, respectively.  The unrealized gains on available-for-sale
     securities, net of applicable income taxes, included as a separate
     component of stockholders' equity, was $1,343,000 at the end of 1996
     and $404,000 at the end of 1995.
     
     The amortized cost and estimated fair value of debt and marketable
     equity securities classified as available-for-sale as of December 28,
     1996 and December 30, 1995, by expected maturity, are as follows:
     
<TABLE>
<CAPTION>     
                                              1996                       1995
                                    ----------------------     ----------------------
                                    Amortized       Fair       Amortized       Fair
                                       Cost        Value          Cost        Value
                                       ----        -----          ----        -----
                                                   (Amounts in thousands)
     <S>                             <C>            <C>            <C>         <C>
     Due in one year or less         $ 65,487       65,586         74,255      74,292
     Due after one year through
       three years                     57,795       57,985         39,809      40,077
     Due after three years             33,412       33,420         55,302      55,814
                                      -------      -------        -------     -------
                                      156,694      156,991        169,366     170,183
     Equity securities                 79,191       81,081         23,681      23,521
                                      -------      -------        -------     -------
                                     $235,885      238,072        193,047     193,704
                                     ========      =======        =======     =======
</TABLE>
                                          3                    (Continued)
<PAGE>     28
                      PUBLIX SUPER MARKETS, INC.
                                   
              Notes to Consolidated Financial Statements
                                   
                                   
(5)  Postretirement Benefits
     -----------------------
     The Company provides life insurance benefits for salaried and
     hourly full-time employees.  Such employees retiring from the
     Company on or after attaining age 55 and having ten years of
     credited service are entitled to postretirement life insurance
     benefits.  The Company funds the life insurance benefits on a pay-
     as-you-go basis.  During 1996, 1995 and 1994, the Company made
     benefit payments to beneficiaries of retirees of approximately
     $1,420,000, $1,310,000 and $657,000, respectively.

     Net postretirement benefit cost consists of the following
     components:
<TABLE>
<CAPTION>
                                                        1996      1995      1994
                                                        ----      ----      ----
                                                          (Amounts in  thousands)
     <S>                                              <C>         <C>       <C>
     Service cost attributed to service
      during the year                                 $ 1,980     1,362     1,440
     Interest cost on postretirement
      benefit obligation                                3,208     2,815     2,405
     Net amortization                                     330       ---       145
                                                      -------     -----     -----
     Net periodic postretirement benefit cost         $ 5,518     4,177     3,990
                                                      =======     =====     =====
</TABLE>     
     The following summarizes the reconciliation of the amounts
     recognized in the Company's consolidated balance sheets as of
     December 28, 1996 and December 30, 1995:
<TABLE>
<CAPTION>     
                                                             1996        1995
                                                             ----        ----
                                                          (Amounts in thousands)
     <S>                                                   <C>          <C>
     Accumulated postretirement benefit obligation:
       Retirees                                            $15,337      13,820
       Fully eligible active plan participants              12,981      10,951
       Other active plan participants                       18,201      17,979
                                                           -------      ------
     Accumulated postretirement benefit obligation          46,519      42,750
     Unrecognized net loss                                  (9,224)     (9,553)
                                                           -------      ------
     Accrued postretirement benefit cost                   $37,295      33,197
                                                           =======      ======
</TABLE>     
     The  following  actuarial assumptions were used  in  the  calculation
     of the year end accumulated postretirement benefit obligation:
<TABLE>
<CAPTION>     
     
                                                1996        1995        1994
                                                ----        ----        ----
     <S>                                        <C>         <C>         <C>
     Discount Rate                              7.75%       7.25%       8.25%
     Salary Increase Rate                       4.00%       4.00%       4.00%
</TABLE>     
     The change in the discount rate from 8.25% to 7.25% in 1995
     increased the accumulated postretirement benefit obligation by
     $5,922,000.  The change in the discount rate from 7.25% to 7.75%
     in 1996 decreased the accumulated postretirement benefit
     obligation by $4,064,000 and is expected to decrease annual
     postretirement benefit costs by $637,000 beginning in 1997.
     
     
     
     
     
     
     
     
                                 4                              (Continued)
<PAGE>     29
                      PUBLIX SUPER MARKETS, INC.
                                   
              Notes to Consolidated Financial Statements
     
     
     
(6)  Retirement Plans
     ----------------
     The Company has a trusteed, noncontributory profit sharing plan
     for the benefit of eligible employees.  The amount of the
     Company's contribution to this plan is determined by the Board of
     Directors.  The contribution cannot exceed 15% of compensation
     paid to participants.  The expense recorded for contributions to
     this plan amounted to $49,010,000 in 1996, $44,941,000 in 1995
     and $44,564,000 in 1994.

     The Company has an Employee Stock Ownership Trust (ESOT).  Annual
     contributions to the ESOT are determined by the Board of
     Directors and can be made in Company stock or cash.  In 1996, the
     Company contributed 1,750,000 shares of its common stock to the
     ESOT at an appraised value resulting in an expense to the Company
     of $36,313,000.  In 1995 and 1994, the Company contributed
     2,000,000 shares of its common stock to the ESOT at an appraised
     value resulting in an expense to the Company of $32,500,000 in
     1995 and $27,500,000 in 1994.  During 1996, 1995 and 1994, the
     Board of Directors approved additional contributions to the ESOT
     of $24,505,000, $22,444,000 and $22,257,000, respectively.  The
     additional contributions are made to the ESOT during the
     subsequent year.
     
     Effective January 1, 1995, the Company adopted a 401(k) plan for
     the benefit of eligible employees.  The 401(k) plan is a
     voluntary defined contribution plan.  Eligible employees may
     contribute up to 6% of their annual compensation, subject to
     certain maximum contribution restrictions.  The Company may make
     a discretionary annual matching contribution to eligible
     participants of this plan as determined by the Board of
     Directors.  During 1996 and 1995, the Board of Directors approved
     a match of 50% of eligible contributions up to 3% of eligible
     wages not to exceed a maximum of $750 per employee.  The match,
     which is made in the subsequent year, is in the form of common
     stock of the Company.  The expense recorded for the Company's
     match to the 401(k) plan was approximately $7,421,000 and
     $5,441,000 in 1996 and 1995, respectively.
     
     The Company intends to continue the profit sharing plan, ESOT and
     401(k) plan indefinitely; however, the right to modify, amend or
     terminate these plans has been reserved.  In the event of
     termination, all amounts contributed under the plans must be paid
     to the participants or their beneficiaries.

(7)  Nonrecurring Charge
     -------------------
     An $89.0 million nonrecurring charge was recorded in the fourth
     quarter of 1996 to cover the settlements of class action
     litigation against the Company involving alleged violations of
     the Federal Civil Rights Act and Florida law with respect to
     certain of the Company's retail employees and certain other
     allegations resulting from a notice of charge issued by the Equal
     Employment Opportunity Commission.  The nonrecurring charge
     covers the full cost of the settlements, including the agreed
     payments to class members and their counsel, as well as the
     estimated cost of implementing and complying with the procedures
     agreed to be established under the settlements (see note 9).

     The liability for the settlements is reflected as a current
     nonrecurring accrued liability in the Company's consolidated
     balance sheet as of December 28, 1996.













                                          5                    (Continued)
<PAGE>     30
                      PUBLIX SUPER MARKETS, INC.
                                   
              Notes to Consolidated Financial Statements


(8)  Income Taxes
     ------------
     The provision for income taxes consists of the following:
<TABLE>
<CAPTION>     
                                               Current     Deferred       Total
                                               -------     --------       -----
                                                    (Amounts in thousands)
     <S>                                      <C>          <C>          <C>
     1996:
       Federal                                $162,460     (33,073)     129,387
       State                                    27,669      (5,648)      22,021
                                              --------      ------      -------
                                              $190,129     (38,721)     151,408
                                              ========      ======      =======
     1995:
       Federal                                $104,996      13,546      118,542
       State                                    18,477       2,340       20,817
                                              --------      ------      -------
                                              $123,473      15,886      139,359
                                              ========      ======      =======
     1994:
       Federal                                $107,798      11,090      118,888
       State                                    18,954       1,891       20,845
                                              --------      ------      -------
                                              $126,752      12,981      139,733
                                              ========      ======      =======
</TABLE>     
     The actual tax expense for 1996, 1995 and 1994 differs from the
     "expected" tax expense for those years (computed by applying the
     U.S. Federal corporate tax rate of 35% to earnings before income
     taxes) as follows:
<TABLE>
<CAPTION>     
                                                1996         1995         1994
                                                ----         ----         ----
                                                    (Amounts in thousands)
     <S>                                      <C>          <C>          <C>
     Computed "expected" tax expense          $145,804     133,525      132,405
     State income taxes (net of
       Federal income tax benefit)              14,309      13,532       13,550
     Tax exempt interest                        (7,066)     (5,530)      (4,589)
     Other, net                                 (1,639)     (2,168)      (1,633)
                                              --------     -------      -------
                                              $151,408     139,359      139,733
                                              ========     =======      =======
</TABLE>     
     The tax effects of temporary differences that give rise to
     significant portions of deferred tax assets and deferred tax
     liabilities as of December 28, 1996 and December 30, 1995 are as
     follows:
<TABLE>
<CAPTION>     
                                                        1996          1995
                                                        ----          ----
                                                      (Amounts in thousands)
     <S>                                             <C>             <C>
     Deferred tax assets:
       Self-insurance reserves                       $ 50,363        43,529
       Nonrecurring charge                             34,390           ---
       Advance purchase allowances                     23,483           ---
       Postretirement benefit cost                     14,356        12,806
       Retirement plan contributions                    9,432         9,133
       Inventory capitalization                         7,552         5,216
       Other                                           11,161        12,909
                                                     ________       _______
         Total deferred tax assets                   $150,737        83,593
                                                     ========       =======
     Deferred tax liabilities:
       Property plant and equipment,
        principally due to depreciation              $179,570       150,721
       Other                                              267           104
                                                     --------       ------- 
         Total   deferred   tax   liabilities        $179,837       150,825
                                                     ========       =======
</TABLE>
     The Company expects the results of future operations to generate
     sufficient taxable income to allow utilization of deferred tax
     assets.
     
                                         6                     (Continued)
<PAGE>     31
                        PUBLIX SUPER MARKETS, INC.
                                     
                Notes to Consolidated Financial Statements
     
     
     
(9)  Commitments and Contingencies
     -----------------------------
     (a)Operating Leases
        ----------------
        The Company conducts a major portion of its retail operations
        from leased store and shopping center premises generally under
        20 year leases.  Contingent rentals paid to lessors of certain
        store facilities are determined on the basis of a percentage of
        sales in excess of stipulated minimums plus, in certain cases,
        reimbursement of taxes and insurance.
     
        Total rental expense, net of sublease rental income, for the
        years ended December 28, 1996, December 30, 1995 and December
        31, 1994, is as follows:
<TABLE>
<CAPTION>
     
                                             1996         1995        1994
                                             ----         ----        ----
                                                 (Amounts in thousands)
        <S>                              <C>          <C>         <C>     
        Minimum rentals                  $135,273     129,288     101,918
        Contingent rentals                  9,892       9,525      11,942
        Sublease rental income             (3,086)     (2,600)     (2,364)
                                         --------     -------     -------
                                         $142,079     136,213     111,496
                                          ========     =======     =======
</TABLE>     
        As of December 28, 1996, future minimum lease payments for all
        noncancelable operating leases and related subleases are as
        follows:
     

<TABLE>
<CAPTION>     
                                Minimum            Sublease
                                 Rental             Rental
        Year                   Commitments          Income         Net
        ----                   -----------          ------         ---
                                           (Amounts in thousands)
        <S>                    <C>                  <C>         <C>
        1997                   $  142,698            3,311        139,387
        1998                      141,716            2,910        138,806
        1999                      140,405            2,424        137,981
        2000                      138,717            2,039        136,678
        2001                      137,658            1,393        136,265
        Thereafter              1,381,368            1,945      1,379,423
                               ----------           ------      ---------     
                               $2,082,562           14,022      2,068,540
                               ==========           ======      =========
</TABLE>     
        The Company also owns shopping centers which are leased to
        tenants for minimum monthly rentals plus, in certain instances,
        contingent rentals.  Contingent rentals received are determined
        on the basis of a percentage of sales in excess of stipulated
        minimums plus, in certain instances, taxes.  Contingent rentals
        were estimated at December 28, 1996 and are included in trade
        receivables.  Rental income was approximately $9,491,000 in 1996,
        $9,443,000 in 1995 and $8,624,000 in 1994.  The approximate
        amounts of minimum future rental payments to be received under
        operating leases are $7,308,000, $5,950,000, $4,436,000,
        $3,144,000 and $2,157,000 for the years 1997 through 2001,
        respectively, and $7,085,000 thereafter.
     
     
     (b)Lines of Credit
        ---------------
        The Company has committed lines of credit totaling $100,000,000
        and one uncommitted line of credit for $25,000,000 available for
        short-term borrowings, with interest rates at or below the prime
        rate.  There were no amounts outstanding as of December 28, 1996
        or December 30, 1995.  The Company pays no fees related to these
        lines.
     
     
     
     
     
     
     
     
     
                                         7                     (Continued)
<PAGE>     32
     
                      PUBLIX SUPER MARKETS, INC.
                                   
              Notes to Consolidated Financial Statements
     


     (c)Litigation
        ----------
        The Company was the subject of a notice of charge (the
        "Charge") issued by the Equal Employment Opportunity
        Commission (the "EEOC") in March 1992, In the Matter of: Kemp
        v. Publix Super Markets, Inc., alleging that the Company had
        and was engaged in violations of Title VII of the Federal
        Civil Rights Act by discriminating against women with respect
        to job assignments and promotions because of their gender.
        The Charge was subsequently expanded to include allegations
        of race discrimination.
     
        The Company was also a defendant in a certified class action
        filed in July 1995 in the Federal District Court for the
        Middle District of Florida, Tampa Division (the "Court"), by
        certain present or former employees of the Company,
        individually and on behalf of all other persons similarly
        situated (the "Shores case").  The plaintiffs alleged that
        the Company had and was then engaged in a policy and pattern
        or practice of gender-based discriminatory treatment of
        female employees with respect to job assignments, promotional
        opportunities, management positions, equal pay, full-time
        status, bonuses, and other benefits and conditions of
        employment, all in violation of Title VII of the Federal
        Civil Rights Act, as well as the Florida Civil Rights Act of
        1992.  The litigation class certified by the Court consisted
        of all female employees of the Company who from May 22, 1991
        (Florida and South Carolina operations) or from October 19,
        1991 (Georgia operations) had worked or were working in the
        Company's retail operations; expressly excluded were females
        who had worked only in the Company's pharmacy operations.
     
        On January 24, 1997, the Company, the EEOC and the plaintiffs
        in the Shores case entered into a settlement agreement (the
        "Shores Agreement") with respect to all matters related to
        the case.  On January 27, 1997, the Court preliminarily
        approved the Shores Agreement.  All parties intend to
        diligently pursue final approval of the Shores Agreement with
        the Court.
     
        Under the Shores Agreement, the Company will pay $81.5
        million to the plaintiffs, their counsel and other class
        members.  The Company agreed to establish a formal system by
        which employees will be considered for promotion.  Promotions
        will be based on qualifications and expressed interest of
        employees.  The Company has also agreed to make certain other
        procedural changes.
     
        Also on January 24, 1997, the Company agreed with the EEOC
        (the "EEOC Agreement") to settle all pending EEOC charges
        related to gender and race discrimination that were not
        included in the Shores Agreement.  Under the EEOC Agreement,
        the Company agreed to pay an additional $3.5 million to
        members of the affected classes.  The Company also agreed to
        follow procedures with respect to class members similar to
        those established under the Shores Agreement.
     
        The settlement agreements recognize that the Company
        continues to deny that it has engaged in any unlawful
        discriminatory activity.
     
        The Company will pay the settlements from liquid investment
        funds currently on hand and the settlements were charged
        against the Company's fiscal 1996 fourth quarter results (see
        note 7).  Management does not believe that the settlements
        will cause any cash flow or liquidity problems or will have
        any material impact on the Company's future financial
        results.

        The Company is also a party in various legal claims and
        actions considered in the normal course of business.
        Management believes that the ultimate disposition of these
        matters will not have a material effect on the Company's
        liquidity, results of operations or financial condition.


                                     8
<PAGE>     33

Schedule II
- -----------
                           PUBLIX SUPER MARKETS, INC.

                        Valuation and Qualifying Accounts

                Years ended December 28, 1996, December 30, 1995
                              and December 31, 1994
                             (Amounts in thousands)

<TABLE>
<CAPTION>

                                            Balance at         Additions         Deductions       Balance at
                                            beginning          charged to           from            end of
           Description                       of year             income           reserves           year
           -----------                       -------             ------           --------           ----
<S>                                         <C>                  <C>               <C>             <C>
Year ended December 28, 1996

Reserves not deducted from assets:
  Self-insurance reserves:
     -Current                                $ 58,442            109,094           103,286          64,250
     -Noncurrent                               60,435             12,901               ---          73,336
                                             --------            -------           -------         -------
                                             $118,877            121,995           103,286         137,586
                                             ========            =======           =======         =======
Year ended December 30, 1995

Reserves not deducted from assets:
  Self-insurance reserves:
     -Current                                $ 49,295            102,397            93,250          58,442
     -Noncurrent                               59,710                725               ---          60,435
                                             --------            -------           -------         -------
                                             $109,005            103,122            93,250         118,877
                                             ========            =======           =======         =======
Year ended December 31, 1994

Reserves not deducted from assets:
  Self-insurance reserves:
     -Current                                $ 48,918             80,421            80,044          49,295
     -Noncurrent                               50,534              9,176               ---          59,710
                                             --------            -------           -------         -------
                                             $ 99,452             89,597            80,044         109,005
                                             ========            =======           =======         =======
</TABLE>
<PAGE>     34
                      PUBLIX SUPER MARKETS, INC.
                                   
                          Index to Exhibits

EXHIBIT 3(b)      Amended and Restated By-Laws of the Company

EXHIBIT 21        Subsidiary of the Company

EXHIBIT 27        Financial Data Schedule for the year ended December 28, 1996



<PAGE>     1
                         * * * * * * *

                      AMENDED AND RESTATED

                            BY-LAWS

                               OF

                   PUBLIX SUPER MARKETS, INC.

              (Effective as of November 19, 1996)

                         * * * * * * *
<PAGE>     2
                      AMENDED AND RESTATED
                            BY-LAWS
                               OF
                   PUBLIX SUPER MARKETS, INC.

              (Effective as of November 19, 1996)

                       TABLE OF CONTENTS

Title                                                        Page

ARTICLE I
     OFFICES                                                     1
     Section  1.                               Principal Office. 1
     Section  2.                                  Other Offices. 1

ARTICLE II
     STOCKHOLDERS                                                1
     Section  1.                                 Annual Meeting  1
     Section  2.                               Special Meetings  1
     Section  3.                               Place of Meeting  1
     Section  4.                              Notice of Meeting  2
     Section  5.                    Notice of Adjourned Meeting  2
     Section  6.           Waiver of Call and Notice of Meeting  2
     Section  7.                                         Quorum  2
     Section  8.      Adjournment; Quorum for Adjourned Meeting  2
     Section  9.                   Voting on Matters Other than 
                                          Election of Directors  3
     Section 10.                           Voting for Directors  3
     Section 11.                                   Voting Lists  3
     Section 12.                               Voting of Shares  3
     Section 13.                                        Proxies  3
     Section 14.                Informal Action by Stockholders  4
     Section 15.                                     Inspectors  4

ARTICLE III
     BOARD OF DIRECTORS                                          4
     Section  1.                                 General Powers  4
     Section  2.    Number, Election, Tenure and Qualifications  4
     Section  3.                                 Annual Meeting  5
     Section  4.                               Regular Meetings  5
     Section  5.                               Special Meetings  5
     Section  6.                                         Notice  5
     Section  7.                                         Quorum  5
     Section  8.      Adjournment; Quorum for Adjourned Meeting  5
     Section  9.                               Manner of Acting  6

                                    i
<PAGE>     3
     Section 10.                                        Removal  6
     Section 11.                                      Vacancies  6
     Section 12.                                   Compensation  6
     Section 13.                          Presumption of Assent  6
     Section 14.                       Informal Action by Board  6
     Section 15.                     Meeting by Telephone, Etc.  7

ARTICLE IV
     OFFICERS                                                    7
     Section  1.                                         Number  7
     Section  2.                 Appointment and Term of Office  7
     Section  3.                                    Resignation  7
     Section  4.                                        Removal  7
     Section  5.                                      Vacancies  7
     Section  6.                             Duties of Officers  7
     Section  7.                                       Salaries  8
     Section  8.                           Delegation of Duties  8

ARTICLE V
     EXECUTIVE AND OTHER COMMITTEES                              8
     Section  1.                         Creation of Committees  8
     Section  2.                            Executive Committee  8
     Section  3.                               Other Committees  9
     Section  4.                         Removal or Dissolution  9
     Section  5.                        Vacancies on Committees  9
     Section  6.                         Meetings of Committees  9
     Section  7.                   Absence of Committee Members  10
     Section  8.                           Quorum of Committees  10
     Section  9.                 Manner of Acting of Committees  10
     Section 10.                          Minutes of Committees  10
     Section 11.                                   Compensation  10
     Section 12.                                Informal Action  10

ARTICLE VI
     INDEMNIFICATION OF DIRECTORS AND OFFICERS                   10
     Section  1.                                        General  10
     Section  2.  Actions by or in the Right of the Corporation  11
     Section  3.   Determination that Indemnification Is Proper  12
     Section  4.                   Evaluation and Authorization  12
     Section  5.                         Prepayment of Expenses  12
     Section  6.                           Prompt Consideration  13
     Section  7.                 Nonexclusivity and Limitations  13
     Section  8.          Continuation of Indemnification Right  13
     Section  9.                                      Insurance  14


                                ii
<PAGE>     4
ARTICLE VII
     INTERESTED PARTIES                                          14
     Section  1.                                        General  14
     Section  2.                        Determination of Quorum  14
     Section  3.                       Approval by Stockholders  14

ARTICLE VIII
     CERTIFICATES OF STOCK                                       15
     Section  1.                        Certificates for Shares  15
     Section  2.                    Signatures of Past Officers  15
     Section  3.                 Transfer Agents and Registrars  15
     Section  4.                             Transfer of Shares  16
     Section  5.                              Lost Certificates  16

ARTICLE IX
     RECORD DATE                                                 16
     Section  1.            Record Date for Stockholder Actions  16
     Section  2.                   Record Date for Dividend and 
                                            Other Distributions  17

ARTICLE X
     DIVIDENDS                                                   17

ARTICLE XI
     FISCAL YEAR                                                 17

ARTICLE XII
     SEAL                                                        17

ARTICLE XIII
     STOCK IN OTHER CORPORATIONS                                 17

ARTICLE XIV
     AMENDMENTS                                                  18

ARTICLE XV
     EMERGENCY BY-LAWS                                           18
     Section  1.                     Scope of Emergency By-laws  18
     Section  2.                     Call and Notice of Meeting  18
     Section  3.                              Quorum and Voting  18
     Section  4.             Appointment of Temporary Directors  18
     Section  5.            Modification of Lines of Succession  19
     Section  6.                     Change of Principal Office  19
     Section  7.                        Limitation of Liability  19
     Section  8.                            Amendment or Repeal  19


                              iii
<PAGE>     5
ARTICLE XVI
     PRECEDENCE OF LAW AND ARTICLES OF INCORPORATION             19


                               iv
<PAGE>     6
                      AMENDED AND RESTATED
                            BY-LAWS
                               OF
                   PUBLIX SUPER MARKETS, INC.

              (Effective as of November 19, 1996)


                           ARTICLE I
                            OFFICES

     Section   1.    Principal Office.  The principal office  of
Publix  Super Markets, Inc. (the "Corporation") shall  initially
be located in Polk County, Florida.  Its location may thereafter
be  changed to be at such place within or without the  State  of
Florida as the Board of Directors of the Corporation (the "Board
of Directors" or the "Board") shall from time to time determine.

     Section   2.     Other Offices.  The Corporation  may  also
have  offices at such other places both within and  without  the
State  of  Florida as the Board of Directors or the officers  of
the  Corporation acting within their authority may from time  to
time determine or the business of the Corporation may require.


                           ARTICLE II
                          STOCKHOLDERS

     Section  1.    Annual Meeting.  The annual meeting  of  the
stockholders  shall be held between January 1 and  December  31,
inclusive,  in  each year for the purpose of electing  directors
and  for  the transaction of such other proper business  as  may
come before the meeting.  The exact date of the meeting shall be
established by the Board of Directors from time to time.

     Section  2.    Special Meetings.  Special meetings  of  the
stockholders may be called, for any purpose or purposes, by  the
Board  of  Directors  or  the Chairman of  the  Board.   Special
meetings of the stockholders shall be called by the Chairman  of
the  Board, the President or the Secretary if the holders of not
less than ten (10)  percent of all the votes entitled to be cast
on  any  issue proposed to be considered at such special meeting
sign,  date  and  deliver to the Secretary one or  more  written
demands  for  a  special meeting, describing the purpose(s)  for
which it is to be held.  Special meetings of the stockholders of
the  Corporation  may  not be called  by  any  other  person  or
persons.   Notice  and  call of any such special  meeting  shall
state  the  purpose  or  purposes of the proposed  meeting,  and
business  transacted at any special meeting of the  stockholders
shall be limited to the purposes stated in the notice thereof.

     Section   3.     Place of Meeting.  The Board of  Directors
may  designate any place, either within or without the State  of
Florida,  as  the  place of meeting for any  annual  or  special
meeting  of the stockholders.   If no designation is  made,  the
place   of  meeting  shall  be  the  principal  office  of   the
Corporation in the State of Florida.

                               1
<PAGE>     7

     Section   4.    Notice of Meeting.  Written notice  stating
the place, day and hour of an annual or special meeting and,  in
the case of a special meeting, the purpose or purposes for which
it is called shall be given no fewer than ten (10) nor more than
sixty  (60)  days  before  the  date  of  the  meeting  to  each
stockholder  entitled to vote at such meeting,  except  that  no
notice of a meeting need be given to any stockholders for  which
notice is not required to be given under applicable law.  Notice
may  be delivered personally, via United States mail, telegraph,
teletype,  facsimile  or other electronic  transmission,  or  by
private mail carriers handling nationwide mail services,  by  or
at  the direction of the President, the Secretary, the Board  of
Directors, or the person(s) calling the meeting.  If mailed  via
United  States mail, such notice shall be deemed to be delivered
when  deposited  in  the United States mail,  addressed  to  the
stockholder  at the stockholder's address as it appears  on  the
stock  transfer  books of the Corporation, with postage  thereon
prepaid.   If  the  notice is mailed at least thirty  (30)  days
before the date of the meeting, the mailing may be by a class of
United States mail other than first class.

     Section    5.     Notice  of  Adjourned  Meeting.    If   a
stockholders' meeting is adjourned to a different date, time  or
place,  notice need not be given of the new date, time or  place
if  the  new  date, time or place is announced  at  the  meeting
before  an  adjournment  is  taken;  and  any  business  may  be
transacted  at  the  adjourned  meeting  that  might  have  been
transacted on the original date of the meeting.  If, however,  a
new  record date for the adjourned meeting is or must  be  fixed
under  law,  notice of the adjourned meeting must  be  given  to
persons  who are stockholders as of the new record date and  who
are otherwise entitled to notice of such meeting.

     Section  6.    Waiver of Call and Notice of Meeting.   Call
and  notice  of any stockholders' meeting may be waived  by  any
stockholder  before  or after the date and time  stated  in  the
notice.   Such  waiver  must  be  in  writing  signed   by   the
stockholder  and  delivered  to the  Corporation.   Neither  the
business to be transacted at nor the purpose of any meeting need
be  specified in such waiver.  A stockholder's attendance  at  a
meeting (a) waives such stockholder's ability to object to  lack
of  notice  or  defective  notice of  the  meeting,  unless  the
stockholder at the beginning of the meeting objects  to  holding
the   meeting  or  transacting  business  at  the  meeting,  and
(b) waives such stockholder's ability to object to consideration
of  a  particular matter at the meeting that is not  within  the
purpose or purposes described in the meeting notice, unless  the
stockholder  objects  to  considering  the  matter  when  it  is
presented.

     Section   7.     Quorum.  Except as otherwise  provided  in
these  By-laws  or  in  the  Articles of  Incorporation  of  the
Corporation  ,  a  majority  of the outstanding  shares  of  the
Corporation entitled to vote, represented in person or by proxy,
shall  constitute  a quorum at any meeting of the  stockholders.
Once a share is represented for any purpose at a meeting, it  is
deemed  present  for quorum purposes for the  remainder  of  the
meeting  and for any adjournment of that meeting, unless  a  new
record  date  is or must be set for that adjourned meeting;  and
the   withdrawal  of  stockholders  after  a  quorum  has   been
established  at a meeting shall not affect the validity  of  any
action taken at the meeting or any adjournment thereof.

     Section   8.    Adjournment; Quorum for Adjourned  Meeting.
If   less  than  a  majority  of  the  outstanding  shares   are
represented  at  a  meeting,  a  majority  of  the   shares   so
represented  may adjourn the meeting from time to  time  without
further  notice.  At such adjourned meeting at  which  a  quorum

                              2
<PAGE>     8
shall  be  present, any business may be transacted  which  might
have been transacted at the meeting as originally noticed.

     Section   9.     Voting on Matters Other than  Election  of
Directors.  At any meeting at which a quorum is present,  action
on  any  matter  other than the election of directors  shall  be
approved  if the votes cast by the holders of shares represented
at  the  meeting  and  entitled to vote on  the  subject  matter
favoring  the action exceed the votes cast opposing the  action,
unless  a  greater  number of affirmative  votes  or  voting  by
classes is required by law, the Articles of Incorporation of the
Corporation or these By-laws.

     Section  10.    Voting for Directors.  Directors  shall  be
elected  by a plurality of the votes cast by the shares entitled
to vote at a meeting at which a quorum is present.

     Section 11.    Voting Lists.  At least ten (10) days  prior
to  each  meeting of stockholders, the officer or  agent  having
charge of the stock transfer books for shares of the Corporation
shall make a complete list of the stockholders entitled to  vote
at  such  meeting, or any adjournment thereof, with the  address
and  the  number, class and series (if any) of  shares  held  by
each.    The  list  shall  be  subject  to  inspection  by   any
stockholder during normal business hours for at least  ten  (10)
days prior to the meeting.  The list also shall be available  at
the   meeting  and  shall  be  subject  to  inspection  by   any
stockholder  at any time during the meeting or its  adjournment.
The  list  shall  be  prima facie evidence as  to  who  are  the
stockholders entitled to examine such list or the transfer books
and to vote at any meeting of the stockholders.

     If   the  requirements  of  this  Section  have  not   been
substantially complied with, the meeting shall be  adjourned  on
the  demand  of  any stockholder (in person or by  proxy)  until
there has been substantial compliance with the requirements.  If
no  demand for adjournment is made, failure to comply  with  the
requirements of this Section does not affect the validity of any
action taken at the meeting.

     Section  12.     Voting  of Shares.   Except  as  otherwise
provided  in  the Articles of Incorporation of the  Corporation,
each  stockholder  entitled to vote shall be entitled  at  every
meeting of the stockholders to one vote in person or by proxy on
each  matter  for  each  share of  voting  stock  held  by  such
stockholder.  Such right to vote shall be subject to  the  right
of  the  Board  of  Directors to fix a record  date  for  voting
stockholders  as  hereinafter provided.   Treasury  shares,  and
shares  of stock of the Corporation owned directly or indirectly
by another corporation the majority of the voting stock of which
is owned or controlled by the Corporation, shall not be voted at
any  meeting and shall not be counted in determining  the  total
number of outstanding shares.

     Section 13.    Proxies.  At all meetings of stockholders, a
stockholder may vote by proxy, executed in writing and delivered
to  the Corporation in the original or transmitted via telegram,
or  as a photographic, photostatic or equivalent reproduction of
a  written proxy by the stockholder or by the stockholder's duly
authorized  attorney-in-fact.  No proxy  shall  be  valid  after
eleven (11) months from its date, unless the proxy provides  for
a  longer  period.  Each proxy shall be filed with the Secretary
before or at the time of the meeting.  A proxy may be revoked at
the  pleasure  of  the record owner of the shares  to  which  it
relates,  unless the proxy provides otherwise.    In  the  event

                               3
<PAGE>     9
that  a  proxy  shall designate two or more persons  to  act  as
proxies, a majority of such persons present at the meeting,  or,
if  only one is present, that one, shall have all of the  powers
conferred  by  the  proxy  upon all the persons  so  designated,
unless the instrument shall provide otherwise.

     Section  14.     Informal  Action by Stockholders.   Unless
otherwise  provided  in  the Articles of  Incorporation  of  the
Corporation, any action required or permitted to be taken  at  a
meeting of the stockholders may be taken by means of one or more
written consents that satisfy the requirements set forth  below.
In  such event, no meeting, prior notice or formal vote shall be
required.  To be effective, a written consent (which may  be  in
one  or more counterparts) shall set forth the action taken  and
shall be signed by stockholders holding shares representing  not
less  than  the  minimum number of votes of  each  voting  group
entitled to vote thereon that would be necessary to authorize or
take  such  action at a meeting at which all voting  groups  and
shares  entitled  to vote thereon were present  and  voted.   No
written  consent  shall be effective unless, within  sixty  (60)
days of the date of the earliest dated consent delivered to  the
Secretary,  written consent signed by the number of stockholders
required  to  take  action is delivered to  the  Secretary.   If
authorization  of an action is obtained by one or  more  written
consents but less than all stockholders so consent, then  within
ten  (10) days after obtaining the authorization of such  action
by  written  consents, notice must be given to each  stockholder
who  did not consent in writing and to each stockholder  who  is
not  entitled  to vote on the action.  The notice  shall  fairly
summarize the material features of the authorized action and, if
the  action  be such for which dissenters' rights  are  provided
under  the  Florida Business Corporation Act, the  notice  shall
contain   a   clear  statement  of  the  right  of  stockholders
dissenting  therefrom to be paid the fair value of their  shares
upon  compliance  with  the provisions of the  Florida  Business
Corporation Act regarding the rights of dissenting stockholders.

     Section  15.     Inspectors.   For  each  meeting  of   the
stockholders,  the  Board of Directors or the  Chairman  of  the
Board  may  appoint two inspectors to supervise the voting.   If
inspectors  are  so  appointed,  all  questions  respecting  the
qualification  of any vote, the validity of any  proxy  and  the
acceptance  or  rejection of any vote shall be decided  by  such
inspectors.  Before acting at any meeting, the inspectors  shall
take  an  oath  to execute their duties with strict impartiality
and  according  to the best of their ability.  If any  inspector
shall  fail to be present or shall decline to act, the  Chairman
of  the  Board shall appoint another inspector to act in his  or
her  place.   In  case of a tie vote by the  inspectors  on  any
question, the presiding officer shall decide the issue.


                          ARTICLE III
                       BOARD OF DIRECTORS

     Section  1.    General Powers.  The business and affairs of
the  Corporation  shall be managed by its  Board  of  Directors,
which may exercise all such powers of the Corporation and do all
such  lawful acts and things as are not by law, the Articles  of
Incorporation  of the Corporation or these By-laws  directed  or
required to be exercised or done only by the stockholders.

     Section  2.    Number, Election, Tenure and Qualifications.
The  number  of directors of the Corporation shall be  not  less
than three (3) nor more than fifteen (15).  The exact number  of
directors  shall be fixed by resolution adopted by a vote  of  a
majority  of  the then authorized number of directors;  provided

                              4
<PAGE>     10

that  no  decrease  in the number of directors  shall  have  the
effect  of  shortening the term of any then incumbent  director.
At  each annual meeting of stockholders, the stockholders  shall
elect  directors to hold office until the next succeeding annual
meeting.  Each director shall hold office until his or her  term
of office expires and until such director's successor is elected
and  qualifies, unless such director sooner dies, resigns or  is
removed  by  the stockholders at any annual or special  meeting.
It  shall  not be necessary for directors to be stockholders  or
residents  of  the  State of Florida.  All  directors  shall  be
natural persons who are 18 years of age or older.

     Section  3.    Annual Meeting.  Promptly after each  annual
meeting  of stockholders, the Board of Directors shall hold  its
annual  meeting for the purpose of the election of officers  and
the  transaction of such other business as may come  before  the
meeting.   If  such  meeting is held at the same  place  as  and
immediately following such annual meeting of stockholders and if
a  majority of the directors are present at such place and time,
no prior notice of such meeting shall be required to be given to
the directors.

     Section  4.    Regular Meetings.  Regular meetings  of  the
Board  of Directors may be held without notice at such time  and
at  such place as shall be determined from time to time  by  the
Board of Directors.

     Section  5.    Special Meetings.  Special meetings  of  the
Board  of Directors may be called by the Chairman of the  Board,
the  President  or  any two directors.  The  person  or  persons
authorized  to call special meetings of the Board  of  Directors
may  fix the place for holding any special meetings of the Board
of  Directors  called  by such person or persons.   If  no  such
designation is made, the place of meeting shall be the principal
office of the Corporation in the State of Florida.

     Section   6.     Notice.  Whenever notice of a  meeting  is
required, written notice stating the place, day and hour of  the
meeting  shall be delivered at least two (2) days prior  thereto
to  each  director, either personally, or by first-class  United
States  mail,  telegraph, teletype, facsimile or other  form  of
electronic  communication, or by private mail carriers  handling
nationwide  mail  services, to the director's business  address.
If  notice  is  given by first-class United  States  mail,  such
notice  shall  be  deemed to be delivered five  (5)  days  after
deposited  in  the United States mail so addressed with  postage
thereon  prepaid or when received, if such date is earlier.   If
notice  is  given by telegraph, teletype, facsimile transmission
or  other  form of electronic communication or by  private  mail
carriers handling nationwide mail services, such notice shall be
deemed  to  be  delivered when received by  the  director.   Any
director may waive notice of any meeting, either before,  at  or
after  such meeting.  The attendance of a director at a  meeting
shall  constitute  a  waiver of notice of such  meeting,  except
where  a  director attends a meeting for the express purpose  of
objecting to the transaction of any business because the meeting
is  not  lawfully  called  or convened  and  so  states  at  the
beginning  of  the  meeting  or promptly  upon  arrival  at  the
meeting.

     Section   7.    Quorum.  A majority of the total number  of
directors as determined from time to time to comprise the  Board
of Directors shall constitute a quorum.

     Section   8.    Adjournment; Quorum for Adjourned  Meeting.
If  less  than  a majority of the total number of directors  are
present at a meeting, a majority of the directors so present may

                              5
<PAGE>     11

adjourn  the  meeting from time to time without further  notice.
At any adjourned meeting at which a quorum shall be present, any
business  may  be transacted that might have been transacted  at
the meeting as originally noticed.

     Section   9.     Manner of Acting.  If a quorum is  present
when  a  vote  is taken, the act of a majority of the  directors
present  at  the  meeting  shall be the  act  of  the  Board  of
Directors   unless  otherwise  provided  in  the   Articles   of
Incorporation of the Corporation.

     Section 10.    Removal.  Any director may be removed by the
stockholders,  with  or without cause, at  any  meeting  of  the
stockholders  called  expressly  for  that  purpose.   Any  such
removal  shall be without prejudice to the contract  rights,  if
any, of the person removed.

     Section  11.     Vacancies.  Any vacancy occurring  in  the
Board  of Directors, including any vacancy created by reason  of
an  increase  in the number of directors, may be filled  by  the
affirmative  vote  of  a  majority of the  remaining  directors,
though  less than a quorum of the Board of Directors, or by  the
stockholders,  unless  otherwise provided  in  the  Articles  of
Incorporation  of  the  Corporation.  The  term  of  a  director
elected  to  fill a vacancy shall expire at the  next  following
annual  meeting  of stockholders, and the person  elected  shall
hold  office until such time and until such director's successor
is  elected  and  qualifies, unless such director  sooner  dies,
resigns  or  is  removed by the stockholders at  any  annual  or
special meeting.

     Section 12.    Compensation.  By resolution of the Board of
Directors, the directors may be paid their expenses, if any,  of
attendance at each meeting of the Board of Directors, and may be
paid a fixed sum for attendance at each meeting of the Board  of
Directors,  a  stated  salary  as directors  and/or  such  other
reasonable  compensation as may be determined by the Board  from
time  to  time.   No  payment shall preclude any  director  from
serving  the  Corporation in any other  capacity  and  receiving
compensation therefor.

     Section  13.    Presumption of Assent.  A director  of  the
Corporation  who  is  present at  a  meeting  of  the  Board  of
Directors at which action on any corporate matter is taken shall
be  presumed  to have assented to the action taken  unless  such
director  objects at the beginning of the meeting  (or  promptly
upon  his or her arrival) to the holding of the meeting  or  the
transacting  of  specified  business  at  the  meeting  or  such
director  votes against such action or abstains from  voting  in
respect of such matter.

     Section  14.     Informal  Action  by  Board.   Any  action
required or permitted to be taken by any provisions of law,  the
Articles of Incorporation of the Corporation or these By-laws at
any  meeting  of  the  Board of Directors or  of  any  committee
thereof may be taken without a meeting if each and every  member
of  the Board or of such committee, as the case may be, signs  a
written consent thereto and such written consent is filed in the
minutes  of  the proceedings of the Board or such committee,  as
the  case  may be.  Action taken under this section is effective
when  the  last director signs the consent, unless  the  consent
specifies  a  different effective date,  in  which  case  it  is
effective on the date so specified.

                              6
<PAGE>     12

     Section 15.    Meeting by Telephone, Etc.  Directors or the
members  of any committee thereof shall be deemed present  at  a
meeting  of the Board of Directors or of any such committee,  as
the  case may be, if the meeting is conducted using a conference
telephone or similar communications equipment by means of  which
all persons participating in the meeting can hear each other  at
the same time.


                           ARTICLE IV
                            OFFICERS

     Section   1.     Number.  The officers of  the  Corporation
shall  consist  of a Chairman of the Board, a  Chairman  of  the
Executive  Committee, a President, a Secretary and a  Treasurer,
each of whom shall be appointed by the Board of Directors.   The
Board of Directors may also appoint one or more vice presidents,
one  or more assistant secretaries and assistant treasurers  and
such  other officers as the Board of Directors shall deem  appro
priate.   The same individual may simultaneously hold more  than
one office in the Corporation.

     Section   2.     Appointment  and  Term  of  Office.    The
officers of the Corporation shall be appointed annually  by  the
Board of Directors at its annual meeting.  If the appointment of
officers  shall  not be made at such meeting,  such  appointment
shall be made as soon thereafter as is convenient.  Each officer
shall  hold  office until such officer's successor is  appointed
and  qualifies, unless such officer sooner dies, resigns  or  is
removed  by the Board.  The appointment of an officer  does  not
itself  create contract rights.  The failure to elect a Chairman
of  the  Board,  a  Chairman  of  the  Executive  Committee,   a
President,  a  Secretary or a Treasurer  shall  not  affect  the
existence of the Corporation.

     Section  3.    Resignation.  An officer may resign  at  any
time  by  delivering notice to the Corporation.   A  resignation
shall  be  effective  when the notice is  delivered  unless  the
notice   specifies  a  later  effective  date.    An   officer's
resignation shall not affect the Corporation's contract  rights,
if any, with the officer.

     Section  4.    Removal.  The Board of Directors may  remove
any  officer  at any time with or without cause.   An  officer's
removal shall not affect the officer's contract rights, if  any,
with the Corporation.

     Section   5.    Vacancies.  A vacancy in any office because
of  death,  resignation, removal, disqualification or  otherwise
may  be  filled  by  the Board of Directors  for  the  unexpired
portion of the term.

     Section  6.    Duties of Officers.

          (a)   The  Chairman  of the Board of  the  Corporation
shall  be  the  chief executive officer of the  Corporation  and
shall,  subject  to  the direction of the  Board,  have  general
charge  of  the  business and affairs of the  Corporation.   The
Chairman of the Board shall preside at all meetings of the Board
of Directors and of the stockholders.

                               7
<PAGE>     13

          (b)     The Chairman of the Executive Committee shall,
during the absence, sickness or other disability of the Chairman
of  the  Board,  serve  as the chief executive  officer  of  the
Corporation.   The  Chairman  of the Executive  Committee  shall
preside over meetings of the Executive Committee.

          (c)   The  President shall be the chief operating  and
administrative officer of the Corporation.

          (d)   The  Secretary  shall  (i)  be  responsible  for
preparing  minutes of the directors' and stockholders'  meetings
and for authenticating records of the Corporation, (ii) see that
all notices are duly given in accordance with the provisions  of
the  Articles of Incorporation of the Corporation, these By-laws
or  as  required by law, (iii) maintain custody of the corporate
records and the corporate seal, and (iv) have general charge  of
the stock transfer books of the Corporation.

          (e)   The  Treasurer shall (i) have charge and custody
of  and be responsible for all funds of the Corporation and (ii)
receive  and  give receipts for monies due and  payable  to  the
Corporation  from any source whatsoever, and deposit  monies  in
the  name  of  the Corporation in the banks, trust companies  or
other depositaries as shall be selected by the Corporation.

          (f)   Subject  to the foregoing, the officers  of  the
Corporation  shall  have such powers and  duties  as  ordinarily
pertain  to their respective offices and such additional  powers
and  duties  specifically  conferred by  law,  the  Articles  of
Incorporation of the Corporation and these By-laws, or as may be
assigned to them from time to time by the Board of Directors  or
an officer authorized by the Board of Directors to prescribe the
duties of other officers.

     Section   7.     Salaries.  The salaries  of  the  officers
shall be fixed from time to time by the Board of Directors,  and
no  officer shall be prevented from receiving a salary by reason
of  the  fact  that  the  officer is  also  a  director  of  the
Corporation.

     Section   8.     Delegation of Duties.  In the  absence  or
disability of any officer of the Corporation, or for  any  other
reason  deemed sufficient by the Board of Directors,  the  Board
may  delegate the powers or duties of such officer to any  other
officer or to any other director for the time being.


                           ARTICLE V
                 EXECUTIVE AND OTHER COMMITTEES

     Section   1.     Creation  of  Committees.   The  Board  of
Directors may designate an Executive Committee and one  or  more
other committees.  Each committee so designated shall consist of
two (2) or more of the directors of the Corporation.

     Section    2.      Executive  Committee.    The   Executive
Committee, if there shall be one, shall consult with and  advise
the  officers  of  the  Corporation in  the  management  of  its
business.  It shall have, and may exercise, except to the extent
otherwise  provided in the resolution of the Board of  Directors

                               8
<PAGE>     14

creating  such Executive Committee, such powers of the Board  of
Directors  as can be lawfully delegated by the Board.   Included
solely for information purposes, the following is a list of  the
actions  that, under Florida law in effect at the  time  of  the
adoption  of these By-laws, may not be delegated to a committee,
but  the  list  shall  be deemed automatically  revised  without
further action by the Board of Directors or the stockholders  of
this Corporation upon and to the extent of any amendment to such
law:

          (a)   approve or recommend to stockholders actions  or
proposals required by law to be approved by stockholders;

          (b)   fill vacancies on the Board of Directors or  any
committee of the Board;

          (c)  adopt, amend or repeal these By-laws;

          (d)   authorize or approve the reacquisition of shares
unless pursuant to a general formula or method specified by  the
Board of Directors; or

          (e)   authorize  or approve the issuance  or  sale  of
shares,  or any contract to sell shares, or designate the  terms
of a series or class of shares.

     Section  3.    Other Committees.  Such other committees, to
the  extent  provided in the resolution or resolutions  creating
them, shall have such functions and may exercise such powers  of
the  Board  of  Directors as can be lawfully  delegated  by  the
Board.   Notwithstanding the foregoing, no committee shall  have
the  authority  to  take any action listed  in  subsections  (a)
through (e), inclusive, of Section 2 of this Article V.

     Section   4.     Removal or Dissolution.  Any Committee  of
the  Board  of  Directors may be dissolved by the Board  at  any
meeting; and any member of such committee may be removed by  the
Board of Directors with or without cause.  Such removal shall be
without prejudice to the contract rights, if any, of the  person
so removed.

     Section  5.    Vacancies on Committees.  Vacancies  on  any
committee of the Board of Directors shall be filled by the Board
of Directors at any meeting.

     Section  6.    Meetings of Committees.  Regular meetings of
any  committee  of the Board of Directors may  be  held  without
notice at such time and at such place as shall from time to time
be  determined by such committee.  Special meetings of any  such
committee may be called by any member thereof upon two (2)  days
notice of the date, time and place of the meeting given to  each
of  the  other  members of such committee, or  on  such  shorter
notice  as  may  be agreed to in writing by each  of  the  other
members  of  such  committee.   Notice  shall  be  given  either
personally or in the manner provided in Section 6 of Article III
of these By-laws (pertaining to notice for directors' meetings).


                              9
<PAGE>     15
     Section  7.    Absence of Committee Members.  The Board  of
Directors  may  designate  one or more  directors  as  alternate
members  of  any  committee of the Board of Directors,  who  may
replace at any meeting of such committee any member not able  to
attend.

     Section   8.     Quorum of Committees.  At all meetings  of
committees  of the Board of Directors, a majority of  the  total
number  of members of the committee as determined from  time  to
time shall constitute a quorum for the transaction of business.

     Section  9.    Manner of Acting of Committees.  If a quorum
is  present when a vote is taken, the act of a majority  of  the
members  of  any committee of the Board of Directors present  at
the meeting shall be the act of such committee.

     Section  10.     Minutes of Committees.  Each committee  of
the  Board  of  Directors  shall keep  regular  minutes  of  its
proceedings  and report the same to the Board of Directors  when
requested.

     Section  11.    Compensation.  Members of any committee  of
the  Board  of Directors may be paid compensation in  accordance
with  the  provisions of Section 12 of Article III of these  By-
laws (pertaining to compensation of directors).

     Section 12.    Informal Action.  Any committee of the Board
of  Directors  may  take  such informal  action  and  hold  such
informal  meetings as allowed by the provisions of  Sections  14
and 15 of Article III of these By-laws.


                           ARTICLE VI
           INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Section  1.    General.

          (a)   To  the  fullest  extent permitted  by  law  and
consistent with the principles set forth in Section 1(c)  below,
the  Corporation  shall indemnify any person who  is  or  was  a
party,  or  is threatened to be made a party, to any threatened,
pending  or  completed action, suit or other type of  proceeding
(other  than  an action by or in the right of the  Corporation),
whether   civil,  criminal,  administrative,  investigative   or
otherwise, and whether formal or informal, by reason of the fact
that  such  person  is  or  was a director  or  officer  of  the
Corporation  or  is  or  was  serving  at  the  request  of  the
Corporation  as  a director, officer, trustee  or  fiduciary  of
another   corporation,   partnership,   joint   venture,   trust
(including  without  limitation an employee benefit  trust),  or
other enterprise.

          (b)   To  the  fullest  extent permitted  by  law  and
consistent with the principles set forth in Section 1(c)  below,
the Corporation shall be entitled but shall not be obligated  to
indemnify any person who is or was a party, or is threatened  to
be made a party, to any threatened, pending or completed action,
suit or other type of proceeding (other than an action by or  in
the   right   of  the  Corporation),  whether  civil,  criminal,
administrative, investigative or otherwise, and  whether  formal
or informal, by reason of the fact that such person is or was an

                              10
<PAGE>     16
employee or agent of the Corporation or is or was serving at the
request  of  the Corporation as an employee or agent of  another
corporation,   partnership,  joint  venture,  trust   or   other
enterprise.

          (c)   Any  person for whom indemnification is required
or  authorized under Section 1(a) or Section 1(b) above shall be
indemnified against all liabilities, judgments, amounts paid  in
settlement,  penalties, fines (including an excise tax  assessed
with   respect  to  any  employee  benefit  plan)  and  expenses
(including  attorneys' fees, paralegals' fees and  court  costs)
actually  and  reasonably incurred in connection with  any  such
action,  suit or other proceeding, including any appeal thereof.
Indemnification  shall be available only if  the  person  to  be
indemnified  acted  in good faith and in a  manner  such  person
reasonably  believed  to  be in, or not  opposed  to,  the  best
interests  of the Corporation and, with respect to any  criminal
action  or  proceeding, had no reasonable cause to believe  such
person's  conduct  was unlawful.  The termination  of  any  such
action,  suit or other proceeding by judgment, order, settlement
or  conviction,  or  upon  a  plea of  nolo  contendere  or  its
equivalent, shall not, of itself, create a presumption that  the
person  did  not  act in good faith and in a  manner  that  such
person reasonably believed to be in, or not opposed to, the best
interests  of  the Corporation or, with respect to any  criminal
action or proceeding, had reasonable cause to believe that  such
person's conduct was unlawful.

     Section   2.     Actions  by  or  in  the  Right   of   the
Corporation.

          (a)   To  the  fullest  extent permitted  by  law  and
consistent with the principles set forth in Section 2(c)  below,
the  Corporation  shall indemnify any person who  is  or  was  a
party,  or  is threatened to be made a party, to any threatened,
pending  or  completed action, suit or other type of  proceeding
(as further described in Section 1 of this Article VI) by or  in
the  right of the Corporation to procure a judgment in its favor
by  reason of the fact that such person is or was a director  or
officer  of the Corporation or is or was serving at the  request
of  the Corporation as a director, officer, trustee or fiduciary
of  another  corporation, partnership, joint venture,  trust  or
other enterprise.

          (b)   To  the  fullest  extent permitted  by  law  and
consistent with the principles set forth in Section 2(c)  below,
the Corporation shall be entitled but shall not be obligated  to
indemnify any person who is or was a party, or is threatened  to
be made a party, to any threatened, pending or completed action,
suit  or  other  type  of proceeding (as  further  described  in
Section  1  of  this  Article VI) by or  in  the  right  of  the
Corporation to procure a judgment in its favor by reason of  the
fact  that  such person is or was an employee or  agent  of  the
Corporation  or  is  or  was  serving  at  the  request  of  the
Corporation  as  an  employee or agent of  another  corporation,
partnership, joint venture, trust or other enterprise.

          (c)   Any  person for whom indemnification is required
or  authorized under Section 2(a) or Section 2(b) above shall be
indemnified   against  expenses  (including   attorneys'   fees,
paralegals' fees and court costs) and amounts paid in settlement
not  exceeding,  in the judgment of the Board of Directors,  the
estimated  expenses  of  litigating the action,  suit  or  other
proceeding  to  conclusion,  that are  actually  and  reasonably
incurred  in connection with the defense or settlement  of  such
action,  suit or other proceeding, including any appeal thereof.
Indemnification  shall be available only if  the  person  to  be
indemnified  acted  in good faith and in a  manner  such  person
reasonably  believed  to  be in, or not  opposed  to,  the  best

                               11
<PAGE>     17
interests of the Corporation.  Notwithstanding the foregoing, no
indemnification shall be made under this Section 2 in respect of
any  claim,  issue or matter as to which such person shall  have
been  adjudged to be liable unless, and only to the extent that,
the  court  in  which such action, suit or other proceeding  was
brought,  or  any  other court of competent jurisdiction,  shall
determine  upon  application that, despite the  adjudication  of
liability but in view of all the circumstances of the case, such
person is fairly and reasonably entitled to indemnification  for
such expenses that such court shall deem proper.

     Section    3.     Determination  that  Indemnification   Is
Proper.  Indemnification pursuant to Section 1 or Section  2  of
this   Article   VI,  unless  otherwise  made  pursuant   to   a
determination by a court, shall be made by the Corporation  only
as authorized in the specific case upon a determination that the
indemnification  is  proper  in the  circumstances  because  the
indemnified  person has met the applicable standard  of  conduct
set  forth in Section 1 or Section 2 of this Article  VI.   Such
determination   shall  be  made  under  one  of  the   following
procedures:

          (a)  by the Board of Directors by a majority vote of a
quorum  consisting  of directors who were  not  parties  to  the
action,  suit  or  other proceeding to which the indemnification
relates;

          (b)   if  such a quorum is not obtainable or, even  if
obtainable,  by majority vote of a committee duly designated  by
the  Board  of  Directors (the designation being  one  in  which
directors who are parties may participate) consisting solely  of
two  or  more directors not at the time parties to such  action,
suit or other proceeding;

          (c)   by independent legal counsel (i) selected by the
Board  of  Directors  in  accordance with  the  requirements  of
subsection (a) or by a committee designated under subsection (b)
or  (ii) if a quorum of the directors cannot be obtained  and  a
committee cannot be designated, selected by majority vote of the
full  Board of Directors (the vote being one in which  directors
who are parties may participate); or

          (d)   by  the  stockholders by a majority  vote  of  a
quorum  consisting of stockholders who were not parties to  such
action,  suit  or  other proceeding or, if  no  such  quorum  is
obtainable,  by  a majority vote of stockholders  who  were  not
parties to such action, suit or other proceeding.

     Section  4.    Evaluation and Authorization.  Evaluation of
the   reasonableness   of   expenses   and   authorization    of
indemnification  shall  be  made  in  the  same  manner  as   is
prescribed in Section 3 of this Article VI for the determination
that indemnification is permissible; provided, however, that  if
the  determination as to whether indemnification is  permissible
is  made  by independent legal counsel, the persons who selected
such   independent  legal  counsel  shall  be  responsible   for
evaluating  the  reasonableness of expenses  and  may  authorize
indemnification.

     Section  5.    Prepayment of Expenses.  Expenses (including
attorneys' fees, paralegals' fees and court costs) incurred by a
director  or  officer in defending a civil or  criminal  action,
suit  or other proceeding referred to in Section 1 or Section  2
of  this  Article VI may, in the discretion of this Corporation,
to  the full extent permitted by law, be paid by the Corporation

                               12
<PAGE>     18
in  advance of the final disposition thereof.  Any such  payment
shall  be  made  only upon receipt of an undertaking  by  or  on
behalf of such director or officer to repay such amount if  such
person is ultimately found not to be entitled to indemnification
by the Corporation pursuant to this Article VI.

     Section   6.     Prompt  Consideration.   Any  request  for
indemnification  or advancement of expenses  shall  be  promptly
considered by the Corporation.

     Section    7.      Nonexclusivity  and  Limitations.    The
indemnification and advancement of expenses provided pursuant to
this  Article  VI  shall not be deemed exclusive  of  any  other
rights  to which a person may be entitled under any law, By-law,
agreement,  vote of stockholders or disinterested directors,  or
otherwise, both as to action in such person's official  capacity
and as to action in any other capacity while holding office with
the  Corporation.   Such  indemnification  and  advancement   of
expenses shall continue as to any person who has ceased to be  a
director  or  officer  and shall inure to the  benefit  of  such
person's  heirs  and  personal representatives.   The  Board  of
Directors  may,  at  any  time, approve  indemnification  of  or
advancement of expenses to any other person that the Corporation
has   the  power  by  law  to  indemnify.   In  all  cases   not
specifically provided for in this Article VI, indemnification or
advancement  of  expenses shall not be made to the  extent  that
such  indemnification  or advancement of expenses  is  expressly
prohibited by law.

     Section  8.    Continuation of Indemnification Right.

          (a)   The right of indemnification and advancement  of
expenses under this Article VI for directors and officers  shall
be  a contract right inuring to the benefit of the directors and
officers entitled to be indemnified hereunder.  No amendment  or
repeal  of this Article VI shall adversely affect any  right  of
such  director or officer existing at the time of such amendment
or  repeal.   Indemnification  and advancement  of  expenses  as
provided  for in this Article VI shall continue as to  a  person
who  has  ceased to be a director or officer and shall inure  to
the  benefit of the heirs, executors and administrators of  such
person.

          (b)    Unless   expressly  otherwise   provided   when
authorized or ratified by this Corporation, indemnification  and
advancement  of expenses that have been specifically  authorized
and  approved  by the Corporation for a particular  employee  or
agent  shall  continue as to a person who has ceased  to  be  an
employee  or agent and shall inure to the benefit of the  heirs,
executors and administrators of such person.

          (c)   For  purposes  of  this  Article  VI,  the  term
"corporation"   includes,   in   addition   to   the   resulting
corporation,   any   constituent  corporation   (including   any
constituent  of  a  constituent) absorbed in a consolidation  or
merger,  so that any person who is or was a director or  officer
of  a  constituent  corporation, or is or  was  serving  at  the
request  of  a  constituent corporation as a director,  officer,
trustee or fiduciary of another corporation, partnership,  joint
venture,  trust  or  other enterprise, is in the  same  position
under this Article VI with respect to the resulting or surviving
corporation as such person would have been with respect to  such
constituent corporation if its separate existence had continued.


                              13
<PAGE>     19
     Section  9.    Insurance.  The Corporation may purchase and
maintain  insurance on behalf of any person  who  is  or  was  a
director, officer, employee or agent of the Corporation, or  who
is  or  was  serving  at  the request of the  Corporation  as  a
director,  officer,  trustee, fiduciary, employee  or  agent  of
another corporation, partnership, joint venture, trust or  other
enterprise.   Such  insurance may cover any  liability  asserted
against  such  person and incurred by such person  in  any  such
capacity or arising out of such person's status as such, whether
or  not the Corporation is obligated to or would have the  power
to  indemnify such person against the liability under Section  1
or Section 2 of this Article VI.


                          ARTICLE VII
                       INTERESTED PARTIES

     Section   1.     General.  No contract or other transaction
between the Corporation and any one or more of its directors  or
any  other corporation, firm, association or entity in which one
or  more of its directors are directors or officers or are finan
cially  interested shall be either void or voidable  because  of
such   relationship  or  interest,  because  such  director   or
directors  were present at the meeting of the Board of Directors
or  of a committee thereof that authorizes, approves or ratifies
such  contract  or  transaction, or because such  director's  or
directors' votes are counted for such purpose, as long as one or
more of the following requirements is satisfied:

     (a)  the fact of such relationship or interest is disclosed
or known to the Board of Directors or committee that authorizes,
approves  or ratifies the contract or transaction by a  vote  or
consent sufficient for the purpose without counting the votes or
consents of such interested directors;

     (b)  the fact of such relationship or interest is disclosed
or known to the stockholders entitled to vote on the matter, and
they  authorize, approve or ratify such contract or  transaction
by vote or written consent; or

     (c)  the contract or transaction is fair and reasonable  as
to  the Corporation at the time it is authorized by the Board of
Directors, a committee thereof or the stockholders.

     Section    2.     Determination  of  Quorum.    Common   or
interested directors may be counted in determining the  presence
of  a  quorum  at  a  meeting of the Board  of  Directors  or  a
committee  thereof  that  authorizes,  approves  or  ratifies  a
contract  or  transaction  referred to  in  Section  1  of  this
Article VII.

     Section   3.    Approval by Stockholders.  For purposes  of
Section  1(b)  of  this  Article VII,  a  conflict  of  interest
transaction  shall  be authorized, approved or  ratified  if  it
receives  the  vote of a majority of the shares entitled  to  be
counted  under this Section 3.  Shares owned by or  voted  under
the control of a director who has a relationship or interest  in
the  transaction described in Section 1 of this Article VII  may
not be counted in a vote of stockholders to determine whether to
authorize,  approve or ratify a conflict of interest transaction
under  Section 1(b) of this Article VII.  The vote of the shares
owned  by  or voted under the control of a director  who  has  a
relationship  or  interest  in  the  transaction  described   in

                              14
<PAGE>     20
Section  1  of  this Article VII shall be counted,  however,  in
determining  whether  the transaction is  approved  under  other
sections  of  these By-laws and applicable law.  A  majority  of
those  shares that would be entitled, if present, to be  counted
in  a  vote  on  the  transaction under  this  Section  3  shall
constitute a quorum for the purpose of taking action under  this
Section 3.


                          ARTICLE VIII
                     CERTIFICATES OF STOCK

     Section   1.     Certificates for Shares.  Shares  may  but
need  not  be  represented  by  certificates.   The  rights  and
obligations  of stockholders shall be identical whether  or  not
their  shares  are represented by certificates.  If  shares  are
represented by certificates, each certificate shall be  in  such
form  as  the Board of Directors may from time to time prescribe
and  shall  be signed (either manually or in facsimile)  by  the
Chairman  of  the  Board or the President  (and  may  be  signed
(either  manually  or  in  facsimile) by  the  Secretary  or  an
Assistant  Secretary  and/or  sealed  with  the  seal   of   the
Corporation or its facsimile).  Each certificate shall set forth
the  holder's name and the number of shares represented  by  the
certificate,  and  shall  state such other  matters  as  may  be
required by law.  The certificates shall be numbered and entered
on  the  books of the Corporation as they are issued.  If shares
are  not  represented by certificates, then, within a reasonable
time after issue or transfer of shares without certificates, the
Corporation  shall send the stockholder a written  statement  in
such  form  as  the  Board of Directors may from  time  to  time
prescribe,  certifying as to the number of shares owned  by  the
stockholder and as to such other information as would have  been
required to be on certificates for such shares.

     If and to the extent the Corporation is authorized to issue
shares  of  more than one class or more than one series  of  any
class, every certificate representing shares shall set forth  or
fairly  summarize upon the face or back of the  certificate,  or
shall state that the Corporation will furnish to any stockholder
upon request and without charge a full statement of:

     (a)   the  designations, relative rights,  preferences  and
limitations of the shares of each class or series authorized  to
be issued;

     (b)   the variations in rights, preferences and limitations
between  the  shares of each such series, if the Corporation  is
authorized  to  issue any preferred or special class  in  series
insofar as the same have been fixed and determined; and

     (c)   the  authority of the Board of Directors to  fix  and
determine  the  variations, relative rights and  preferences  of
future series.

     Section  2.    Signatures of Past Officers.  If the  person
who signed (either manually or in facsimile) a share certificate
no  longer  holds  office when the certificate  is  issued,  the
certificate shall nevertheless be valid.

     Section   3.    Transfer Agents and Registrars.  The  Board
of  Directors may, in its discretion, appoint responsible  banks
or  trust companies in such city or cities as the Board may deem

                              15
<PAGE>     21
advisable  from  time  to  time to act as  transfer  agents  and
registrars   of  the  stock  of  the  Corporation.   When   such
appointments shall have been made, no stock certificate shall be
valid  until  countersigned by one of such transfer  agents  and
registered by one of such registrars.

     Section  4.    Transfer of Shares.  Transfers of shares  of
the  Corporation shall be made upon its books by the  holder  of
the  shares  in  person or by the holder's lawfully  constituted
representative, upon surrender of the certificate of  stock  for
cancellation if such shares are represented by a certificate  of
stock  or  by  delivery to the Corporation of such  evidence  of
transfer  as  may be required by the Corporation if such  shares
are  not represented by certificates.  The person in whose  name
shares stand on the books of the Corporation shall be deemed  by
the  Corporation to be the owner thereof for all  purposes;  and
the Corporation shall not be bound to recognize any equitable or
other  claim  to or interest in such share on the  part  of  any
other  person,  whether or not it shall have  express  or  other
notice  thereof, save as expressly provided by the laws  of  the
State of Florida.

     Section   5.    Lost Certificates.  The Board of  Directors
may  direct  a new certificate or certificates to be  issued  in
place  of any certificate or certificates theretofore issued  by
the Corporation and alleged to have been lost or destroyed, upon
the  making of an affidavit of that fact by the person  claiming
the  certificate  of  stock  to  be  lost  or  destroyed.   When
authorizing such issue of a new certificate or certificates, the
Board  of  Directors may, in its discretion and as  a  condition
precedent  to  the issuance thereof, require the owner  of  such
lost  or  destroyed certificate or certificates, or the  owner's
legal representative, to pay a reasonable charge for issuing the
new  certificate, to advertise the matter in such manner  as  it
shall require and/or to give the Corporation a bond in such  sum
as it may direct as indemnity against any claim that may be made
against  the Corporation with respect to the certificate alleged
to have been lost or destroyed.


                           ARTICLE IX
                          RECORD DATE

     Section   1.     Record Date for Stockholder Actions.   The
Board  of  Directors is authorized from time to time to  fix  in
advance a date as the record date for the determination  of  the
stockholders entitled to notice of and to vote at any meeting of
the  stockholders  and  any adjournment thereof  (unless  a  new
record  date  must  be  established by law  for  such  adjourned
meeting),  or of the stockholders entitled to give such  consent
or  take  such action, as the case may be.  In no  event  may  a
record date so fixed by the Board of Directors precede the  date
on which the resolution establishing such record date is adopted
by  the Board of Directors; and such record date may not be more
than seventy (70) nor less than ten (10) days before the date of
any  meeting  of the stockholders, before a date  in  connection
with  the  obtaining  of  the consent of  stockholders  for  any
purpose,  or  before  the date of any other action  requiring  a
determination  of  the  stockholders.  Only  those  stockholders
listed as stockholders of record as of the close of business  on
the date so fixed as the record date shall be entitled to notice
of  and to vote at such meeting and any adjournment thereof,  or
to exercise such rights or to give such consent, as the case may
be,  notwithstanding any transfer of any stock on the  books  of
the  Corporation after any such record date fixed as  aforesaid.
If  the  Board of Directors fails to establish a record date  as
provided herein, the record date shall be deemed to be the  date
ten (10) days prior to the date of the stockholders' meeting.


                               16
<PAGE>     22
     Section    2.     Record  Date  for  Dividend   and   Other
Distributions.  The Board of Directors is authorized  from  time
to  time  to  fix in advance a date as the record date  for  the
determination of the stockholders entitled to receive a dividend
or  other  distribution.   Only  those  stockholders  listed  as
stockholders of record as of the close of business on  the  date
so  fixed  as  the record date shall be entitled to receive  the
dividend   or   other  distribution,  as  the   case   may   be,
notwithstanding any transfer of any stock on the  books  of  the
Corporation  after any such record date fixed as aforesaid.   If
the  Board  of  Directors fails to establish a  record  date  as
provided herein, the record date shall be deemed to be the  date
of authorization of the dividend or other distribution.


                           ARTICLE X
                           DIVIDENDS

     The  Board of Directors may from time to time declare,  and
the Corporation may pay, dividends on its outstanding shares  of
capital  stock  in the manner and upon the terms and  conditions
provided by the Articles of Incorporation of the Corporation and
by   law.   Subject  to  the  provisions  of  the  Articles   of
Incorporation  of the Corporation and to law, dividends  may  be
paid  in  cash or property, including shares of stock  or  other
securities of the Corporation.


                           ARTICLE XI
                          FISCAL YEAR

     The  fiscal  year of the Corporation shall  be  the  period
selected  by the Board of Directors as the fiscal year.   Unless
and until changed by the Board of Directors, the fiscal year  of
the Corporation shall end on the last Saturday of each year.


                          ARTICLE XII
                              SEAL

     The  corporate seal shall have the name of the  Corporation
and  the  word "SEAL" inscribed thereon.  It may be a facsimile,
engraved, printed or impression seal.


                          ARTICLE XIII
                  STOCK IN OTHER CORPORATIONS

     Shares   of  stock  in  other  corporations  held  by   the
Corporation shall be voted by such officer or officers or  other
agent  of  the Corporation as the Board of Directors shall  from
time  to  time designate for the purpose or by a proxy thereunto
duly authorized by said Board.


                              17
<PAGE>     23
                          ARTICLE XIV
                           AMENDMENTS

     These  By-laws may be altered, amended or repealed and  new
By-laws  may be adopted either by the Board of Directors  or  by
the  holders of a majority of the issued and outstanding  shares
of stock of the Corporation entitled to vote; provided, however,
that  the Board of Directors may not alter, amend or repeal  any
By-law   adopted   by  the  stockholders  if  the   stockholders
specifically  provided  that  the  By-law  is  not  subject   to
amendment or repeal by the Board.


                           ARTICLE XV
                       EMERGENCY BY-LAWS

     Section   1.    Scope of Emergency By-laws.  The  emergency
By-laws  provided  in this Article XV shall be operative  during
any emergency, notwithstanding any different provision set forth
in the preceding Articles hereof; provided, however, that to the
extent  not inconsistent with the provisions of this Article  XV
and the emergency By-laws, the By-laws provided in the preceding
Articles  shall  remain in effect during  such  emergency.   For
purposes of the emergency By-law provisions of this Article  XV,
an  emergency  shall  exist  if a quorum  of  the  Corporation's
directors   cannot  readily  be  assembled   because   of   some
catastrophic  event.  Upon termination of the  emergency,  these
emergency By-laws shall cease to be operative.

     Section   2.     Call  and Notice of Meeting.   During  any
emergency, a meeting of the Board of Directors may be called  by
any officer or director of the Corporation.  Notice of the date,
time  and  place  of the meeting shall be given  by  the  person
calling  the  meeting  to such of the directors  as  it  may  be
feasible to reach by any available means of communication.  Such
notice shall be given at such time in advance of the meeting  as
circumstances permit in the judgment of the person  calling  the
meeting.

     Section   3.    Quorum and Voting.  At any such meeting  of
the  Board  of Directors, a quorum shall consist of any  one  or
more  directors,  and the act of the majority of  the  directors
present at such meeting shall be the act of the Corporation.

     Section  4.    Appointment of Temporary Directors.

          (a)   The  director or directors who are  able  to  be
assembled  at  a  meeting of directors during an  emergency  may
assemble  for the purpose of appointing, if such directors  deem
it  necessary,  one or more temporary directors (the  "Temporary
Directors") to serve as directors of the Corporation during  the
term of any emergency.

          (b)   If no directors are able to attend a meeting  of
directors  during  an emergency, then such stockholders  as  may
reasonably  be assembled shall have the right, by majority  vote
of  those assembled, to appoint Temporary Directors to serve  on
the Board of Directors until the termination of the emergency.


                              18
<PAGE>     24
          (c)  If no stockholders can reasonably be assembled in
order  to  conduct  a  vote for Temporary  Directors,  then  the
Chairman  of  the  Board or his or her successor  as  determined
under  an  emergency succession plan adopted  by  the  Board  of
Directors under Section 5 of this Article XV shall be  deemed  a
Temporary Director of the Corporation, and such Chairman of  the
Board  or  his or her successor, as the case may be, shall  have
the  right  to appoint additional Temporary Directors  to  serve
with  him  or  her on the Board of Directors of the  Corporation
during the term of the emergency.

          (d)  Temporary Directors shall have all of the rights,
duties  and  obligations  of  directors  appointed  pursuant  to
Article III hereof; provided, however, that a Temporary Director
may  be  removed from the Board of Directors at any time by  the
person  or  persons  responsible for appointing  such  Temporary
Director, or by vote of the majority of the stockholders present
at any meeting of the stockholders during an emergency.   In any
event,  the Temporary Director shall automatically be deemed  to
have  resigned from the Board of Directors upon the  termination
of the emergency in connection with which the Temporary Director
was appointed.

     Section  5.    Modification of Lines of Succession.  Either
before  or  during  any emergency, the Board  of  Directors  may
provide,  and  from time to time modify, lines of succession  in
the  event that during such an emergency any or all officers  or
agents  of  the  Corporation shall for any  reason  be  rendered
incapable of discharging their duties.

     Section   6.    Change of Principal Office.  The  Board  of
Directors  may, either before or during any such emergency,  and
effective during such emergency, change the principal office  of
the Corporation or designate several alternative head offices or
regional  offices, or authorize the officers of the  Corporation
to do so.

     Section    7.     Limitation  of  Liability.   No  officer,
director  or employee acting in accordance with these  emergency
By-laws  during an emergency shall be liable except for  willful
misconduct.

     Section   8.     Amendment or Repeal.  These emergency  By-
laws  shall be subject to amendment or repeal by further  action
of  the Board of Directors or by action of the stockholders, but
no  such  amendment  or repeal shall modify  the  provisions  of
Section  7 above with regard to actions taken prior to the  time
of  such  amendment or repeal.  Any amendment of these emergency
By-laws may make any further or different provision that may  be
practical or necessary under the circumstances of the emergency.


                          ARTICLE XVI
        PRECEDENCE OF LAW AND ARTICLES OF INCORPORATION

     Any  provision  of  the Articles of Incorporation  of  this
Corporation  shall, subject to law, control and take  precedence
over any provision of these By-laws inconsistent therewith.

                             19


                                                  EXHIBIT 21

                      PUBLIX SUPER MARKETS, INC.
                                   
                       Subsidiary of the Company




Publix Alabama, Inc. (incorporated in Alabama)


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENT OF PUBLIX SUPER MARKETS, INC. FOR THE YEAR ENDED DECEMBER
28, 1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<CIK> 0000081061
<NAME> PUBLIX SUPER MARKETS, INC.
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-START>                             DEC-31-1995
<PERIOD-END>                               DEC-28-1996
<EXCHANGE-RATE>                                      1
<CASH>                                         457,405
<SECURITIES>                                    65,586
<RECEIVABLES>                                   61,221
<ALLOWANCES>                                         0
<INVENTORY>                                    570,254
<CURRENT-ASSETS>                             1,226,832
<PP&E>                                       2,728,466
<DEPRECIATION>                               1,510,275
<TOTAL-ASSETS>                               2,921,084
<CURRENT-LIABILITIES>                          909,567
<BONDS>                                            108
                                0
                                          0
<COMMON>                                       219,943
<OTHER-SE>                                   1,531,236
<TOTAL-LIABILITY-AND-EQUITY>                 2,921,084
<SALES>                                     10,431,302
<TOTAL-REVENUES>                            10,525,969
<CGS>                                        8,006,503
<TOTAL-COSTS>                               10,020,158
<OTHER-EXPENSES>                                89,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 227
<INCOME-PRETAX>                                416,584
<INCOME-TAX>                                   151,408
<INCOME-CONTINUING>                            265,176
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   265,176
<EPS-PRIMARY>                                     1.20
<EPS-DILUTED>                                     1.20
        

</TABLE>


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