PUBLIX SUPER MARKETS INC
10-K, 1999-03-25
GROCERY STORES
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<PAGE>
                UNITED STATES SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 10-K

(X) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934 for the fiscal year ended December 26, 1998

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 for the transition period from ______________ to ______________

                          Commission File Number 0-981

                           PUBLIX SUPER MARKETS, INC.
             (Exact name of Registrant as specified in its charter)

             Florida                                               59-0324412   
(State of Incorporation)                    (I.R.S. Employer Identification No.)

1936 George Jenkins Boulevard
Lakeland, Florida                                                 33815         
- ---------------------------------                 ------------------------------
(Address of principal executive office                         (Zip code)

Registrant's telephone number, including area code (941) 688-1188

           SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

                                      None

           SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:

                          Common Stock $1.00 Par Value

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of Registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. (X)

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months and (2) has been subject to such filing requirements for
the past 90 days.

Yes        X               No               

The  aggregate  market value of the voting stock held by  non-affiliates  of the
Registrant as of March 2, 1999 was approximately $5,908,273,446.

The number of shares of  Registrant's  common stock  outstanding  as of March 2,
1999 was 216,125,136.

DOCUMENTS INCORPORATED BY REFERENCE

Pages 2 through 8 of Proxy  Statement  solicited for the 1999 Annual  Meeting of
Stockholders  to be held on May 11, 1999 are  incorporated by reference in Items
10, 11 and 13 of Part III hereof.


<PAGE>


                                     PART I

Item 1.  Business

     Publix  Super  Markets,  Inc.  is  based  in  Lakeland,   Florida  and  was
incorporated in Florida on December 27, 1921. Publix Super Markets, Inc. and its
wholly owned subsidiary,  hereinafter collectively referred to as the "Company,"
is in the business of operating  retail food  supermarkets in Florida,  Georgia,
South  Carolina  and  Alabama.  The  Company  has no other  lines of business or
industry segments.  Therefore,  financial information about industry segments or
lines of business is omitted.

     The Company's  supermarkets sell groceries,  dairy, produce,  deli, bakery,
meat,  seafood,  housewares  and health and beauty care items.  Many stores have
pharmacy, photo and floral departments.  In addition, the Company has agreements
with commercial banks to operate in some of its stores.

     The  Company's  lines  of  merchandise  include  a  variety  of  nationally
advertised and private label brands,  as well as unbranded  merchandise  such as
produce,  meat and seafood.  Private  label items are produced in the  Company's
manufacturing  facilities  or  are  manufactured  for  the  Company  by  outside
suppliers.

     The Company  manufactures  dairy,  bakery and deli products.  The Company's
dairy  plants  are  located  in  Lakeland  and  Deerfield  Beach,  Florida,  and
Lawrenceville,  Georgia.  The bakery and deli  plants are  located in  Lakeland,
Florida.  The Company  receives the food and non-food items it distributes  from
many sources. These products are generally available in sufficient quantities to
enable the Company to adequately  satisfy its  customers.  The Company  believes
that  its  sources  of  supply  of  these  products  and raw  materials  used in
manufacturing  are  adequate for its needs and that it is not  dependent  upon a
single or relatively few suppliers.

     The Company operated 586 supermarkets at the end of 1998, compared with 563
at the beginning of the year. In 1998, 31 stores were opened,  eight stores were
closed,  and 45 stores were  expanded or  remodeled.  The net increase in square
footage was 1.0 million  square feet or 4.0% since 1997. At the end of 1998, the
Company had 471 stores located in Florida,  91 in Georgia,  21 in South Carolina
and three in Alabama.  Also,  as of year end,  the  Company had 35 stores  under
construction in Florida, eight in Georgia and one in South Carolina.

     The Company is engaged in a highly competitive industry. Competition, based
primarily on price,  quality of goods and service,  convenience and product mix,
is with  several  national  and  regional  chains,  independent  stores and mass
merchandisers  throughout its market areas.  The Company  anticipates  continued
competitor format innovation and location additions in 1999.

     The influx of winter  residents to Florida and increased  purchases of food
during the traditional  Thanksgiving,  Christmas and Easter  holidays  typically
results in seasonal sales increases between November and April of each year.

     The Company has experienced no significant changes in the kinds of products
sold or in its methods of distribution since the beginning of the fiscal year.

     The  Company  had  approximately  117,000  employees  at the  end of  1998,
compared with 111,000 at the end of 1997. Of this total, approximately 70,400 at
the end of 1998 and 68,500 at the end of 1997 were not full-time employees.

     The Company's research and development expenses are insignificant.

     Compliance  by the  Company  with  Federal,  state and local  environmental
protection  laws during 1998 had no material  effect upon capital  expenditures,
earnings or the competitive position of the Company.

Item 2.  Properties

     At year end, the Company operated approximately 26.3 million square feet of
retail space. The Company's stores vary in size.  Current store prototypes range
from 27,000 to 60,000 square feet.  Stores are often  located in strip  shopping
centers where the Company is the anchor tenant.

     The Company  supplies  its retail  stores from eight  distribution  centers
located in Lakeland, Miami, Jacksonville, Sarasota, Orlando, Deerfield Beach and
Boynton Beach, Florida, and Lawrenceville, Georgia.

     The majority of the Company's retail stores are leased.  Substantially  all
of these  leases will expire  during the next 20 years.  However,  in the normal
course of business,  it is expected  that the leases will be renewed or replaced
by leases on other  properties.  At 49 locations  both the building and land are
owned and at 32 other locations the building is owned while the land is leased.

     The Company's corporate offices,  distribution facilities and manufacturing
plants are owned with no outstanding debt.

     All of the Company's  properties are well  maintained and in good operating
condition and suitable and adequate for operating its business.

Item 3.  Legal Proceedings

     A purported  class action was filed against the Company on April 3, 1997 in
the Federal  District Court for the Middle  District of Florida (the "Court") by
Lemuel  Middleton  and 15 other  present  or former  employees  of the  Company,
individually  and on  behalf  of  all  other  persons  similarly  situated  (the
"Middleton  case").  In their Complaint,  the plaintiffs allege that the Company
has  and  is  currently   engaged  in  a  pattern  and  practice  of  race-based
discriminatory  treatment  of black  employees  and  applicants  with respect to
hiring,  promotion,  job  assignment,   conditions  of  employment,   and  other
employment  aspects,  all in violation  of Federal and state law.  Subsequently,
three  of the  named  plaintiffs  withdrew  their  claims  with  prejudice.  The
plaintiffs  sought,  among other relief,  a certification of the suit as a class
action,  declaratory and injunctive  relief,  back pay, front pay,  benefits and
other compensatory damages, and punitive damages.

     On June 15, 1998, a Federal magistrate judge recommended certification as a
class action of claims in the Middleton  case  relating only to Publix's  retail
stores in Florida and Georgia.  Publix and the plaintiffs  have both objected to
the recommendation, with Publix asking that no class be certified and plaintiffs
asking that the class be expanded.  The  plaintiffs  have also moved to drop all
claims for  compensatory  and  punitive  damages  asserted in the  lawsuit  and,
therefore, to withdraw their demand for a jury trial.

     On November 6, 1997,  another  purported class action was filed against the
Company in the Court by Shirley Dyer and five other present or former  employees
of the  Company,  individually  and on  behalf of all  other  persons  similarly
situated (the "Dyer case").  In their Complaint,  the plaintiffs allege that the
Company has violated and is currently  violating  Federal and state civil rights
statutes by discriminating  against female employees and applicants with respect
to  hiring,  promotion,  training,   compensation,   discipline,   demotion  and
termination, and/or retaliation for bringing allegations of discrimination.  The
plaintiffs  have  moved to  certify a class of all  female  current,  former and
future Company  employees and  applicants in all of the Company's  manufacturing
plants and distribution  centers with respect to certain claims.  The plaintiffs
seek,  among other relief,  declaratory and injunctive  relief,  back pay, front
pay, benefits and other compensatory  damages, and punitive damages. The parties
have  briefed  issues  relating  to class  certification  and await the  Court's
ruling.

     On December 8, 1998,  another  purported class action was filed against the
Company  in the Court by  Charlene  Jones,  individually  and on behalf of other
persons similarly  situated (the "Jones case"). In her Complaint,  the plaintiff
alleges that the Company has violated  and is  currently  violating  Federal and
state civil rights  statutes by  discriminating  against  female  applicants for
employment in the Company's  manufacturing plants and distribution  centers. The
plaintiffs  in the Jones and Dyer cases have asked the Court to combine  the two
cases.

     The Company denies the allegations of the plaintiffs in the Middleton, Dyer
and Jones cases and is vigorously defending the actions.

     The Company is also a party in various legal claims and actions  considered
in the  normal  course  of  business.  Management  believes  that  the  ultimate
disposition  of these  matters will not have a material  effect on the Company's
liquidity, results of operations or financial condition.

Item 4.  Submission of Matters to a Vote of Security Holders

         None


<PAGE>


                        EXECUTIVE OFFICERS OF THE COMPANY

                                                                       Served as
                                                   Nature of Family   Officer of
                                                   Relationship          Company
     Name               Age  Position              Between Officers        Since
     ----               ---  --------              ----------------        -----
Howard M. Jenkins        47  Chairman of           Cousin of                1976
                             the Board and         Charles H. Jenkins,
                             Chief Executive       Jr., uncle of
                             Officer               W. Edwin Crenshaw
                                                   and brother-in-law
                                                   of Hoyt R. Barnett

Charles H. Jenkins, Jr.  55  Chairman of the       Cousin of                1974
                             Executive Committee   Howard M. Jenkins and
                                                   cousin of
                                                   W. Edwin Crenshaw

W. Edwin Crenshaw        48  President             Nephew of                1990
                                                   Howard M. Jenkins
                                                   and cousin of
                                                   Charles H. Jenkins, Jr.

Hoyt R. Barnett          55  Vice Chairman         Brother-in-law of        1977
                                                   Howard M. Jenkins

William H. Vass          49  Executive                                      1986
                             Vice President

Jesse L. Benton          56  Vice President                                 1988

S. Keith Billups         66  Secretary                                      1968

David E. Bornmann        41  Vice President                                 1998

Joseph W. Carvin         48  Vice President                                 1998

R. Scott Charlton        40  Vice President                                 1992

Carolyn C. Day           53  Assistant Secretary                            1992

Glenn J. Eschrich        54  Vice President                                 1995

William V. Fauerbach     52  Vice President                                 1997

John R. Frazier          49  Vice President                                 1997

M. Clayton Hollis, Jr.   42  Vice President                                 1994

Mark R. Irby             43  Vice President                                 1989

Tina P. Johnson          39  Senior Vice President                          1990

James J. Lobinsky        59  Senior Vice President                          1992

Thomas M. McLaughlin     48  Vice President                                 1994

Sharon A. Miller         55  Assistant Secretary                            1992






<PAGE>
                        EXECUTIVE OFFICERS OF THE COMPANY

                                                                       Served as
                                                   Nature of Family   Officer of
                                                   Relationship          Company
     Name               Age  Position              Between Officers        Since
     ----               ---  --------              ----------------        -----
Robert H. Moore          56  Vice President                                 1994

Thomas M. O'Connor       51  Vice President                                 1992

David P. Phillips        39  Vice President Finance                         1990
                             and Treasurer

Henry J. Pileggi, Jr.    40  Vice President                                 1998

James H. Rhodes II       54  Vice President                                 1995

Daniel M. Risener        58  Vice President                                 1985

Edward T. Shivers        59  Vice President                                 1985

James F. Slappey         56  Vice President                                 1992

The terms of all  officers  expire at the annual  meeting of the  Company in May
1999,  with the  exception  of William H. Vass who  retired  as  Executive  Vice
President  effective  December  31,  1998.  Mr. Vass  continues  to work for the
Company on a part-time basis.


<PAGE>


Name                    Business Experience During Last Five Years
- ----                    ------------------------------------------
Howard M. Jenkins       Chairman of the Board and Chief Executive Officer of the
                        Company.

Charles H. Jenkins, Jr. Chairman of the Executive Committee of the Company.

W. Edwin Crenshaw       Vice President of the Company to January 1994, Executive
                        Vice President to January 1996, President thereafter.

Hoyt R. Barnett         Executive Vice President and Trustee of the Profit 
                        Sharing Plan of the Company to August 1998, Executive 
                        VicPresident, Trustee of the Profit Sharing Plan and 
                        Trustee of the ESOT to January 1999, Vice Chairman, 
                        Trustee of the Profit Sharing Plan and Trustee of the 
                        ESOT, thereafter.

William H. Vass         Executive Vice President and Trustee of the ESOT of the
                        Company to August 1998, Executive Vice President to
                        December 1998.  Employee of the Company on a part-time
                        basis, thereafter.

Jesse L. Benton         Vice President of the Company.

S. Keith Billups        Secretary of the Company.

David E. Bornmann       Manager   of   Strategic   Projects  -
                        Improvement  Systems of the Company to September 1994,
                        Business  Development Manager Corporate  Purchasing to
                        October 1998, Vice President thereafter.

Joseph W. Carvin        Human Resources Counsel of the Company to June 1998,
                        Director of Human Resources and Employment Law to 
                        November 1998, Vice President thereafter.

R. Scott Charlton       Vice President of the Company.

Carolyn C. Day          Capital Stock Registrar and Transfer Agent and Assistant
                        Secretary of the Company.

Glenn J. Eschrich       Director of Strategy Support of the Company to March
                        1995, Vice President thereafter.

William                 V. Fauerbach Assistant Director of Retail Operations -
                        Miami   Division  of  the  Company  to  January  1994,
                        Regional   Director  of  Retail   Operations  -  Miami
                        Division to January 1997, Vice President thereafter.

John R. Frazier         Real Estate Manager of the Company to August 1996,
                        Director of Real Estate to January 1997, Vice President

                        thereafter.

M. Clayton Hollis, Jr.  Director of Government Relations of the Company to June
                        1994, Vice President thereafter.

Mark R. Irby            Vice President of the Company.

Tina P. Johnson         Treasurer of the Company to January 1995, Treasurer and
                        Trustee of the 401(k) Plan - Publix Stock Fund to March
                        1996, Vice President, Treasurer and Trustee of the 
                        401(k) Plan - Publix Stock Fund to July 1997, Senior 
                        Vice President and Trustee of the 401(k) Plan - Publix 
                        Stock Fund thereafter.



<PAGE>


Name                    Business Experience During Last Five Years

James J. Lobinsky       Vice President of the Company to July 1997, Senior Vice
                        President thereafter.

Thomas                  M. McLaughlin Director of Retail Operations - Lakeland
                        Division  of the  Company  to January  1994,  Regional
                        Director of Retail  Operations - Lakeland  Division to
                        June 1994, Vice President thereafter.

Sharon A. Miller        Director of Administration and Assistant Secretary of 
                        the Company.

Robert H. Moore         Director of Retail Operations - Atlanta Division of the
                        Company to January 1994, Vice President thereafter.

Thomas M. O'Connor      Vice President of the Company.

David P. Phillips       Controller of the Company to March 1996, Vice President
                        and Controller to July 1997, Vice President Finance and

                        Treasurer thereafter.

Henry J. Pileggi, Jr.   District Manager of the Company to June 1994, Regional
                        Director to October 1998, Vice President thereafter.

James H. Rhodes II      Director of Human Resources of the Company to April
                        1995, Vice President thereafter.

Daniel M. Risener       Vice President of the Company.

Edward T. Shivers       Vice President of the Company.

James F. Slappey        Vice President of the Company.


<PAGE>


                                     PART II

Item 5.  Market for the Company's Common Stock and Related Stockholder Matters

(a)    Market Information

       Substantially  all  transactions of the Company's  common stock have been
       among the Company,  its employees,  former employees,  their families and
       various benefit plans established for the Company's employees. The market
       price  of the  Company's  common  stock  is  determined  by the  Board of
       Directors based upon appraisals prepared by an independent appraiser. The
       market price for 1998 and 1997 was as follows:

                                                        1998            1997
                                                        ----            ----

               January - February                     $23.25          $20.75
               March - April                           30.75           21.00
               May - July                              34.75           21.75
               August - October                        38.25           23.00
               November - December                     41.00           23.25

(b)    Approximate Number of Equity Security Holders

       As of March 2, 1999, the  approximate  number of holders of record of the
       Company`s common stock was 73,000.

(c)    Dividends

       The Company paid cash dividends of $.20 per share of common stock in 1998
       and $.15 per share in 1997. Payment of dividends is within the discretion
       of the Company's  Board of Directors and depends on, among other factors,
       earnings,  capital requirements and the operating and financial condition
       of the Company.  It is believed that  comparable  cash  dividends will be
       paid in the future.


<PAGE>



Item 6.  Five Year Summary of Selected Financial Data
<TABLE>
<CAPTION>

                                  1998          1997          1996          1995          1994
                                  ----          ----          ----          ----          ----
<S>                       <C>             <C>           <C>            <C>           <C>      
Sales:
  Sales ................  $ 12,067,125    11,224,378    10,431,302     9,393,021     8,664,795
  Percent increase .....          7.5%          7.6%         11.1%          8.4%         16.0%
  Comparable store sales
    percent increase ...          3.6%          3.3%          5.6%          2.8%          5.2%

Earnings:
  Gross profit .........  $  2,935,707     2,674,118     2,424,799     2,124,036     1,952,043
  Earnings before income
    tax expense ........  $    584,388       555,357       416,584       381,500       378,300
  Net earnings .........  $    378,274       354,622       265,176       242,141       238,567
  Net earnings as a
    percent of sales ...         3.13%         3.16%         2.54%         2.58%         2.75%

Common stock:
  Weighted average
    shares outstanding .   217,383,413   218,871,661   221,195,884   225,852,938   231,514,459
  Basic earnings per
    common share,
    based on weighted
    average shares
    outstanding ........  $       1.74          1.62          1.20          1.07          1.03
  Dividends per share ..  $        .20           .15           .13           .11           .09

Financial data:
  Capital expenditures .  $    357,754       259,806       226,752       256,629       374,190
  Working capital ......  $    467,385       366,680       317,265       232,570       159,971
  Current ratio ........          1.47          1.37          1.35          1.31          1.24
  Total assets .........  $  3,617,259     3,294,980     2,921,084     2,559,365     2,302,336
  Long-term debt .......  $        ---           ---           108         1,765         3,031
  Stockholders' equity .  $  2,327,632     2,019,299     1,751,179     1,614,717     1,473,154

Other:
  Number of stores .....           586           563           534           508           470

</TABLE>

NOTE:  Amounts are in thousands, except per share,  share  amounts and number of
       stores. Fiscal year 1994  includes 53 weeks.  All other years  include 52
       weeks.


<PAGE>


Item 7. Management's  Discussion and Analysis of Financial Condition and Results
of Operations

BUSINESS ENVIRONMENT

     As of December 26, 1998,  the Company  operated 586 retail  grocery  stores
representing   approximately   26.3  million   square  feet  of  retail   space.
Historically,  the  Company's  primary  competition  has been from  national and
regional chains and smaller  independents  located  throughout its market areas.
The  Company  has  continued  to  experience  increased  competition  from  mass
merchandisers.  The products offered by these retailers include many of the same
items sold by the Company.

     At the end of fiscal 1998,  the Company had 471 stores  located in Florida,
91 in Georgia, 21 in South Carolina and three in Alabama.  The Company opened 20
stores in  Florida,  six stores in  Georgia  and five  stores in South  Carolina
during 1998. The Company intends to continue to pursue  vigorously new locations
in Florida and other states.

LIQUIDITY AND CAPITAL RESOURCES

     Operating  activities  continue  to be  the  Company's  primary  source  of
liquidity.  Net cash provided by operating  activities was approximately  $665.0
million in 1998,  compared  with  $589.2  million in 1997 and $639.9  million in
1996. Working capital was approximately  $467.4 million as of December 26, 1998,
as compared with $366.7  million and $317.3  million as of December 27, 1997 and
December  28,  1996,   respectively.   Cash  and  cash  equivalents   aggregated
approximately  $669.3  million as of December 26, 1998,  as compared with $530.0
million  and $457.4  million as of  December  27, 1997 and  December  28,  1996,
respectively.

     Capital  expenditures  totaled $357.8 million in 1998.  These  expenditures
were  primarily  incurred  in  connection  with the opening of 31 new stores and
remodeling or expanding 45 stores. In addition, the Company closed eight stores.
The net impact of new and closed stores (net new stores) added an additional 1.0
million  square feet in 1998,  a 4.0%  increase.  Capital  expenditures  totaled
$259.8 million in 1997. These expenditures were primarily incurred in connection
with the opening of 33 new stores and  remodeling  or  expanding  19 stores.  In
addition, the Company closed four stores. Net new stores added an additional 1.4
million  square feet in 1997,  a 5.9%  increase.  Capital  expenditures  totaled
$226.8 million in 1996. These expenditures were primarily incurred in connection
with the opening of 34 new stores and  remodeling  or  expanding  12 stores.  In
addition,  the Company  closed eight stores.  Net new stores added an additional
1.4 million square feet in 1996, a 6.4% increase.

     The  Company  plans to open as many as 48  stores  in 1999.  Although  real
estate  development  is  unpredictable,  the  Company's  1999 new  store  growth
represents  a  reasonable   estimate  of  anticipated  future  growth.   Capital
expenditures for 1999, primarily made up of new store and warehouse construction
and the  remodeling  or expanding of many  existing  stores,  are expected to be
approximately $510 million. This capital program is subject to continuing change
and  review.  The 1999  capital  expenditures  are  expected  to be  financed by
internally  generated  funds and current liquid assets.  In the normal course of
operations,  the Company  replaces stores and closes  unprofitable  stores.  The
impact of future store closings is not expected to be material.

     The Company is self-insured,  up to certain limits,  for health care, fleet
liability,  general  liability and workers'  compensation  claims.  Reserves are
established to cover estimated  liabilities for existing and anticipated  claims
based on actual experience  including,  where necessary,  actuarial studies. The
Company has  insurance  coverage  for losses in excess of varying  amounts.  The
provision  for  self-insured  reserves was $136.4  million,  $116.8  million and
$122.0 million in fiscal 1998, 1997 and 1996, respectively. The Company does not
believe its  self-insurance  program will have a material  adverse impact on its
future liquidity, financial condition or results of operations.

     Cash  generated in excess of the amount needed for current  operations  and
capital  expenditures  is  invested in  short-term  and  long-term  investments.
Short-term  investments  were  approximately  $2.0 million in 1998 compared with
$46.8 million in 1997. Long-term investments,  primarily comprised of tax exempt
bonds, taxable bonds, equity securities and preferred stocks, were approximately
$385.6 million in 1998 compared with $331.7 million in 1997. Management believes
the Company's liquidity will continue to be strong.

     The Company currently repurchases common stock at the stockholders' request
in accordance with the terms of the Company's  Employee Stock Purchase Plan. The
Company  expects to continue to repurchase  its common stock,  as offered by its
stockholders from time to time, at its then currently appraised value.  However,
such purchases are not required and the Company retains the right to discontinue
them at any time.

RESULTS OF OPERATIONS

     The  Company's  fiscal year ends on the last  Saturday in December.  Fiscal
years 1998, 1997 and 1996 include 52 weeks. Sales for 1998 were $12.1 billion as
compared with $11.2 billion in 1997, a 7.5% increase.  This reflects an increase
of $404.1  million or 3.6% in sales from  stores  that were open for all of both
years  (comparable  stores)  and  sales of $438.6  million  or 3.9% from net new
stores  since  the  beginning  of 1997.  Sales for 1997 were  $11.2  billion  as
compared with $10.4 billion in 1996, a 7.6% increase.  This reflects an increase
of $344.3  million or 3.3% in sales from  comparable  stores and sales of $448.8
million or 4.3% from net new stores since the beginning of 1996.

     Cost  of  merchandise  sold  including  store  occupancy,  warehousing  and
delivery  expenses  was  approximately  75.7% of sales in 1998 as compared  with
76.2%  and  76.8% in 1997 and  1996,  respectively.  In 1998 and  1997,  cost of
merchandise  sold  decreased  as  a  percentage  of  sales  due  to  buying  and
merchandising efficiencies.

     Operating and administrative  expenses,  as a percent of sales, were 20.5%,
19.9% and 19.3% in 1998, 1997 and 1996, respectively. The significant components
of operating and  administrative  expenses are payroll costs,  employee benefits
and depreciation.

     In recent years,  the impact of inflation on the Company's  food prices has
been lower than the overall increase in the Consumer Price Index.

NONRECURRING CHARGE

     An $89.0 million  nonrecurring charge was recorded in the fourth quarter of
1996 to cover the  settlements  of class action  litigation  against the Company
involving  alleged  violations  of the Federal  Civil Rights Act and Florida law
with respect to certain of the  Company's  retail  employees  and certain  other
allegations  resulting  from a notice of charge  issued by the Equal  Employment
Opportunity  Commission.  The  nonrecurring  charge  covers the full cost of the
settlements,  including the agreed  payments to class members and their counsel,
as well as the estimated cost of implementing  and complying with the procedures
agreed to be established  under the settlements.  The impact of the nonrecurring
charge on net earnings was $46.4 million or $.21 per share for fiscal 1996.

ACCOUNTING STANDARDS

     In March 1998,  the  American  Institute of  Certified  Public  Accountants
issued  Statement  of  Position  98-1,  "Accounting  for the  Costs of  Computer
Software  Developed  or Obtained  for Internal  Use," (SOP 98-1)  effective  for
fiscal years  beginning  after December 15, 1998. SOP 98-1 provides  guidance on
accounting for the costs of computer software developed or obtained for internal
use. This pronouncement  identifies the characteristics of internal use software
and  provides  guidance  on new cost  recognition  principles.  The  Company  is
currently evaluating the effect of adopting SOP 98-1.

     In April 1998,  the  American  Institute of  Certified  Public  Accountants
issued  Statement  of  Position  98-5,  "Reporting  on  the  Costs  of  Start-Up
Activities,"  (SOP 98-5) effective for fiscal years beginning after December 15,
1998.  SOP 98-5 requires that costs  incurred for start-up  activities,  such as
store openings, be expensed as incurred.  The Company has historically accounted
for start-up costs in accordance with the  requirements of SOP 98-5,  therefore,
there will be no effect on the Company's financial  statements from the adoption
of SOP 98-5.

     In June 1998, the Financial  Accounting Standards Board issued Statement of
Financial  Accounting Standard No. 133,  "Accounting for Derivative  Instruments
and Hedging  Activities,"  (SFAS 133) effective for fiscal years beginning after
June 15, 1999.  SFAS 133 requires that  derivatives be carried at fair value and
provides for hedge  accounting  when certain  conditions are met. The Company is
currently evaluating the effect of adopting SFAS 133.

YEAR 2000

     Year 2000 problems result from the use in computer hardware and software of
two digits rather than four digits to define the applicable  year. When computer
systems must process dates both before and after January 1, 2000, two-digit year
"fields"  may create  processing  ambiguities  that can cause  errors and system
failures.  These errors or failures may have limited effects, or the effects may
be  widespread,  depending on the  computer  chip,  system or software,  and its
location and function. The effects of Year 2000 problems are further complicated
because of the interdependence of computer and telecommunications systems in the
United States and throughout the world. This  interdependence  certainly is true
for the Company and its suppliers, business partners and customers.

     The Company's  Board of Directors has been briefed about Year 2000 problems
generally  and as they may affect the  Company.  The  Company has adopted a Year
2000 plan (the "Plan") covering all of the Company's  business units. The aim of
the Plan is to take steps to prevent the Company's  processes and systems,  with
emphasis on  mission-critical  functions,  from being  impaired due to Year 2000
problems.  "Mission-critical"  functions are those critical functions whose loss
would cause an immediate stoppage of or significant impairment to major business
areas (a major  business  area is one of material  importance  to the  Company's
business).  To oversee the Plan,  the Company  established  a Year 2000  Project
Office.  The Project Office is staffed with  representatives  from the Company's
Information  Systems  Department,  non-Information  Systems  business  areas and
outside consultants. Additional consultants are used on an as needed basis.

     Under the Plan, three main areas are addressed: information technology (IT)
systems;  non-IT systems (including embedded chip technology);  and supply chain
and other  third  party  business  partner  readiness.  The Plan  called for the
Company to inventory its mission-critical computer hardware and software systems
and embedded chips (computer chips with date-related  functions,  contained in a
wide  variety of  devices);  assess the  effects  of Year 2000  problems  on the
Company's  business  units;  remedy  systems,  software and embedded chips in an
effort to avoid  material  disruptions  or other  material  adverse  effects  on
mission-critical  functions,  processes and systems; verify and test the systems
to which remediation efforts have been applied; and develop contingency plans to
cope with the mission-critical  consequences of Year 2000 problems that have not
been identified or remediated by that date.

     The  Plan  recognizes  that the  computer,  telecommunications,  and  other
systems ("Outside  Systems") of outside entities  ("Outside  Entities") have the
potential  for major,  mission-critical,  adverse  effects on the conduct of the
Company's business.  The Company does not have control of these Outside Entities
or Outside  Systems.  The Plan includes an ongoing  process of  identifying  and
contacting  Outside Entities whose systems have or may have a substantial effect
on the Company's ability to continue to conduct the mission-critical  aspects of
its business  without  disruption  from Year 2000  problems.  The Plan  includes
reasonable  efforts to  inventory  and assess the extent to which these  Outside
Systems may not be "Year 2000 ready" or "Year 2000 compatible." The Company will
use reasonable  efforts to coordinate and cooperate with these Outside  Entities
in an ongoing  effort to obtain  assurance  that the  Outside  Systems  that are
mission-critical will be Year 2000 compatible well before January 1, 2000.

     As of February  1999, the Company and all its business units are at various
stages in  implementation  of the Plan.  The  Company  will  continue to closely
monitor work under the Plan and to revise estimated  completion dates as needed.
With  respect to non-IT  systems and  equipment  with date  sensitive  operating
controls such as manufacturing  equipment,  security, and other similar systems,
the  Company  is in the  process  of  identifying  and  addressing  those  items
requiring  replacement,  upgrade  or  other  remediation  efforts.  The  Company
estimates  that  it is  approximately  80%  complete  with  the  identification,
remediation  or  replacement,  and  validation  of the  Company's  IT and non-IT
systems that have been  identified as having  potential Year 2000  deficiencies.
The Company further  estimates that  substantially all  mission-critical  IT and
non-IT  systems and  equipment  will be Year 2000 ready by May 31, 1999,  though
unforeseen circumstances may affect this date.

     The  Company   anticipates  that  total  costs  for  Year  2000  awareness,
inventory, assessment, analysis, conversion, testing, or contingency planning to
be $40.0  million.  As of February  1999,  approximately  $26.0  million of this
amount has been incurred.  The incurred costs include the costs of all equipment
upgrades,  software  modifications,  software  replacements,  employee  salaries
allocable to the Year 2000 efforts,  and consultant fees and expenses addressing
Year 2000  problems.  The funds to pay for  addressing  Year 2000  problems  are
expected to be financed by internally generated funds and current liquid assets.
The Company  believes  that the cost of  addressing  Year 2000 problems will not
have a material  effect on the  Company's  consolidated  financial  position  or
results of  operations.  Although  management  believes  that its  estimates are
reasonable,  there can be no assurance that the actual costs of implementing the
Plan will not differ  materially  from the  estimated  costs or that the Company
will not be materially  adversely affected by Year 2000 problems.  Additionally,
Year 2000 costs are difficult to estimate  accurately  because of  unanticipated
vendor delays,  technical  difficulties,  the impact of tests of Outside Systems
and similar events. Furthermore, the estimated costs of implementing the Plan do
not take into account the costs,  if any,  that might be incurred as a result of
Year  2000-related  failures that occur despite the Company's  implementation of
the Plan.

     The  Company  cannot  assure  that  suppliers  upon  which it  depends  for
essential  goods and  services  will  convert  and test  their  mission-critical
systems and processes in a timely and effective  manner.  Failure or delay to do
so by all or some of these  entities,  including  U.S.  Federal,  state or local
governments,  could create  substantial  disruptions  having a material  adverse
effect on the Company's business.

     As part of the Plan, the Company is developing  contingency plans that deal
with two  aspects  of Year  2000  problems:(1)  that the  Company,  despite  its
good-faith,  reasonable efforts,  may not have satisfactorily  remediated all of
its internal  mission-critical  systems; and (2) that Outside Systems may not be
Year 2000 ready,  despite the Company's  good-faith,  reasonable efforts to work
with Outside  Entities.  The Company's  contingency  plans are being designed to
minimize the  disruptions  or other  adverse  effects  resulting  from Year 2000
incompatibilities  regarding these mission-critical functions or systems, and to
facilitate the early  identification  and remediation of  mission-critical  Year
2000 problems that first manifest themselves after January 1, 2000.

     Should  the  Company  or any  third  party  with  whom  the  Company  has a
significant business  relationship have a Year 2000 systems failure, the Company
believes  that  the most  significant  worst-case  impact  would  likely  be the
inability, with respect to a store or group of stores, to conduct operations due
to a power failure,  to timely deliver  inventory,  to receive certain  products
from vendors,  or to  electronically  process sales to the customer at the store
level.  The Company could also experience an inability by customers,  suppliers,
and others to pay, on a timely basis or at all, obligations owed to the Company.
Under these circumstances,  the adverse effect on the Company could be material,
although not  quantifiable  at this time.  The Company will  continue to monitor
business  conditions with the aim of assessing and quantifying  material adverse
effects, if any, that result or may result from Year 2000 problems.

     The Company has a Plan to deal with Year 2000 problems and believes that it
will be able to achieve  substantial  Year 2000  readiness  with  respect to the
mission-critical  systems that it controls. From a forward-looking  perspective,
however,  the extent and magnitude of Year 2000 problems as they will affect the
Company, both before and for some period after January 1, 2000, are difficult to
predict or quantify.  Given this difficulty,  there can be no assurance that all
of the Company's  systems and all Outside Systems will be adequately  remediated
so that they are Year 2000 ready by January 1, 2000, or by some earlier date, so
as not to create a material  disruption to the Company's  business.  If, despite
the  Company's   reasonable   efforts  under  its  Year  2000  Plan,  there  are
mission-critical Year 2000 related failures that create substantial  disruptions
to the Company's business, the adverse impact on the Company's business could be
material.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

     From time to time,  information provided by the Company,  including written
or oral  statements  made by its  representatives,  may contain  forward-looking
information  about  the  future  performance  of the  Company  which is based on
management's  assumptions  and  beliefs  in light of the  information  currently
available to them.  When used in this  document,  the words "plan,"  "estimate,"
"project," "intend," "believe" and other similar expressions,  as they relate to
the Company,  are intended to identify such  forward-looking  statements.  These
forward-looking  statements are subject to uncertainties  and other factors that
could cause actual results to differ materially from those statements including,
but not  limited  to:  competitive  practices  and  pricing in the food and drug
industries  generally  and  particularly  in the  Company's  principal  markets;
changes in the general economy;  changes in consumer spending; and other factors
affecting  the  Company's  business in or beyond the  Company's  control.  These
factors include  changes in the rate of inflation,  changes in state and Federal
legislation or regulation,  adverse determinations with respect to litigation or
other claims,  ability to recruit and train employees,  ability to construct new
stores or complete  remodels as rapidly as planned,  stability of product costs,
and issues  arising  from  addressing  Year 2000 IT and non-IT  problems.  Other
factors and assumptions not identified above could also cause the actual results
to differ materially from those set forth in the forward-looking statements. The
Company  assumes  no  obligation  to  update   publicly  these   forward-looking
statements.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

     The Company does not have any material  exposure to market risk  associated
with activities in derivative financial instruments, other financial instruments
and derivative commodity instruments.

Item 8.  Financial Statements and Supplemental Data

     The Company's financial statements, together with the independent auditors'
report thereon, are included in the section following Part IV of this report.

Item  9.  Changes  in and  Disagreements  with  Accountants  on  Accounting  and
Financial Disclosure

     None

                                    PART III

Item 10.  Directors,  Executive  Officers,  Promoters and Control Persons of the
Registrant

     Certain information concerning the directors of the Company is incorporated
by  reference to pages 2 through 5 of the Proxy  Statement of the Company  (1999
Proxy  Statement) which the Company intends to file no later than 120 days after
its fiscal year end. Certain  information  concerning the executive  officers of
the Company is set forth in Part I under the caption "Executive  Officers of the
Company."

Item 11.  Executive Compensation

     Information  regarding executive  compensation is incorporated by reference
to pages 5 through 8 of the 1999 Proxy Statement.

Item 12.  Security Ownership of Certain Beneficial Owners and Management

     The following table sets forth,  as of March 2, 1999, the information  with
respect to common stock ownership of all directors, including some who are 5% or
more beneficial  owners, and all officers and directors as a group. Also, listed
are others known by the Company to own  beneficially 5% or more of the shares of
the Company's common stock.

                                     Amount and Nature           Percent
Name                            of Beneficial Ownership (1)      of Class
- ----                            ---------------------------      --------
Carol Jenkins Barnett                 11,875,267 (2)                5.49

Hoyt R. Barnett                       55,358,242 (3)               25.61

W. Edwin Crenshaw                        627,680                       *

Mark C. Hollis                         1,364,468 (4)                   *

Charles H. Jenkins, Jr.                1,683,697                       *

Howard M. Jenkins                     13,144,041 (5)                6.08

Tina P. Johnson                        3,806,989 (6)                1.76

E. Vane McClurg                        1,763,062                       *

William H. Vass                           40,007                       *

All Officers and Directors

as a group (31 individuals)           89,065,492 (7)               41.21

All Other Beneficial Owners:

Publix Super Markets, Inc.

Profit Sharing Plan and Trust         21,200,000                    9.81

Publix Super Markets, Inc.
Employee Stock Ownership Plan

and Trust                             32,814,662                   15.18

Nancy E. Jenkins                      14,703,305                    6.80


*Shares represent less than 1% of class.
 Note references are explained on the following page.


<PAGE>


(1)     As used in the table on the preceding page, "beneficial ownership" means
        the sole or shared  voting  or  investment  power  with  respect  to the
        Company's common stock. Holdings of officers include shares allocated to
        their  individual  accounts in the Company's  Employee  Stock  Ownership
        Plan,  over which each  officer  exercises  sole voting power and shared
        investment   power.   In  accordance   with  the  beneficial   ownership
        regulations,  the  same  shares  of  common  stock  may be  included  as
        beneficially  owned by more than one  individual or entity.  The address
        for all beneficial  owners is 1936 George Jenkins  Boulevard,  Lakeland,
        Florida 33815.

(2)     Includes  1,235,985 shares which are also shown as beneficially owned by
        Carol Jenkins Barnett's husband, Hoyt R. Barnett, but excludes all other
        shares  beneficially owned by Hoyt R. Barnett, as to which Carol Jenkins
        Barnett disclaims beneficial ownership.

(3)     Hoyt R.  Barnett  is Trustee  of the  Profit  Sharing  Plan which is the
        record  owner  of  21,200,000  shares  of  common  stock  over  which he
        exercises  sole voting and  investment  power.  Hoyt R.  Barnett is also
        Trustee of the Employee Stock  Ownership Plan (ESOT) which is the record
        owner of  32,814,662  shares of common  stock  over  which he has shared
        investment  power.  As Trustee,  Hoyt R. Barnett  exercises  sole voting
        power over 626,094  shares in the ESOT because such shares have not been
        allocated  to  participants'  accounts.  For ESOT  shares  allocated  to
        participants'  accounts,  Hoyt R. Barnett will vote shares as instructed
        by participants. Additionally, Hoyt R. Barnett will vote ESOT shares for
        which no  instruction  is  received.  Total  shares  beneficially  owned
        include  1,235,985 shares also shown as beneficially  owned by his wife,
        Carol  Jenkins  Barnett,  but exclude all other  shares of common  stock
        beneficially owned by Carol Jenkins Barnett, as to which Hoyt R. Barnett
        disclaims beneficial ownership.

(4)     All  shares are owned in a family  trust  over  which Mark C.  Hollis is
        Co-Trustee  with his wife.  As  Co-Trustee,  Mark C.  Hollis  has shared
        voting and investment power for these shares.

(5)     Howard M. Jenkins has sole voting and  investment  power over  2,262,706
        shares  of  common  stock  which  are held  directly,  sole  voting  and
        investment  power over  162,603  shares  which are held  indirectly  and
        shared voting and investment power over 10,700,373 shares which are held
        indirectly.

(6)     Tina P.  Johnson is Trustee of the 401(k) Plan - Publix Stock Fund which
        is the record owner of 3,751,391 shares  of  common stock over which she
        has sole voting and shared investment power.

(7)     Includes 57,766,053 shares  of  common stock owned by the Profit Sharing
        Plan, ESOT and 401(k) Plan.

Item 13.  Certain Relationships and Related Transactions

     Information  regarding certain  relationships  and related  transactions is
incorporated  by  reference  to  pages  2  through  5 and 8 of  the  1999  Proxy
Statement.


<PAGE>


                                     PART IV

Item 14.  Exhibits, Financial Statement Schedule and Reports on Form 8-K

(a)      Consolidated Financial Statements and Schedule

         The  consolidated  financial  statements  and  schedule  listed  in the
         accompanying  Index to Consolidated  Financial  Statements and Schedule
         are filed as part of this Annual Report on Form 10-K.

(b)      Reports on Form 8-K

         The Company  filed no reports on Form 8-K during the fourth  quarter of
         the year ended December 26, 1998.

(c)      Exhibits

         3(a).      Articles of Incorporation of the Company,  together with all
                    amendments  thereto,  are  incorporated  by reference to the
                    exhibits  to the Annual  Report of the  Company on Form 10-K
                    for the year ended December 25, 1993.

         3(b).      Amended and Restated By-laws of the Company are incorporated
                    by  reference  to the  exhibits to the Annual  Report of the
                    Company on Form 10-K for the year ended December 28, 1996.

         10.        Employment  Agreement dated August 28, 1998, between William
                    H. Vass and the Company, effective January 1, 1999.

         21.        Subsidiary of the Company.

         27.        Financial Data Schedule.


<PAGE>



                                   SIGNATURES

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange  Act of 1934,  the  Company has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                                      PUBLIX SUPER MARKETS, INC.

March 2, 1999                                  By:    /s/ S. Keith Billups      
                                                      --------------------------
                                                      S. Keith Billups
                                                      Secretary

     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report has been signed below by the  following  persons on behalf of the Company
and in the capacities and on the dates indicated.

                              Chairman of the Board, Chief
                              Executive Officer and Director
/s/ Howard M. Jenkins         (Principal Executive Officer)       March 2, 1999
- ---------------------------
Howard M. Jenkins

                              Chairman of the Executive
/s/ Charles H. Jenkins, Jr.   Committee and Director              March 2, 1999
- ---------------------------
Charles H. Jenkins, Jr.

/s/ W. Edwin Crenshaw         President and Director              March 2, 1999
- ---------------------------
W. Edwin Crenshaw

/s/ Hoyt R. Barnett           Vice Chairman and Director          March 2, 1999
- ---------------------------
Hoyt R. Barnett

                              Senior Vice President
/s/ Tina P. Johnson           and Director                        March 2, 1999
- ---------------------------
Tina P. Johnson

                              Vice President Finance
                              and Treasurer
                              (Principal Financial and
/s/ David P. Phillips         Accounting Officer)                 March 2, 1999
- ---------------------------
David P. Phillips


<PAGE>




                           PUBLIX SUPER MARKETS, INC.

             Index to Consolidated Financial Statements and Schedule

Independent Auditors' Report

Consolidated Financial Statements:

     Consolidated Balance Sheets - December 26, 1998 and December 27, 1997

     Consolidated  Statements  of  Earnings - Years  ended  December  26,  1998,
          December 27, 1997 and December 28, 1996

     Consolidated  Statements of  Comprehensive  Earnings - Years ended December
          26, 1998, December 27, 1997 and December 28, 1996

     Consolidated Statements of Stockholders'  Equity - Years ended December 26,
          1998, December 27, 1997 and December 28, 1996

     Consolidated  Statements  of Cash Flows - Years ended  December  26,  1998,
          December 27, 1997 and December 28, 1996

     Notes to Consolidated Financial Statements

The  following  consolidated  supporting  schedule  of the Company for the years
     ended  December  26,  1998,  December  27,  1997 and  December  28, 1996 is
     submitted herewith:

Schedule:

  II -   Valuation and Qualifying Accounts

All  other schedules are omitted as the required  information is inapplicable or
     the information is presented in the financial statements or related notes.


<PAGE>










                          INDEPENDENT AUDITORS' REPORT

To the Stockholders of
Publix Super Markets, Inc.:

We have audited the consolidated  financial  statements of Publix Super Markets,
Inc. (the "Company") as listed in the accompanying index. In connection with our
audits  of the  consolidated  financial  statements,  we also have  audited  the
consolidated  financial  statement schedule as listed in the accompanying index.
These consolidated financial statements and financial statement schedule are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these  consolidated  financial  statements  and  financial  statement
schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable  assurance about whether the  consolidated  financial  statements are
free of material  misstatement.  An audit includes  examining,  on a test basis,
evidence  supporting the amounts and disclosures in the  consolidated  financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all  material  respects,  the  financial  position  of Publix  Super
Markets,  Inc. as of December 26, 1998 and December 27, 1997, and the results of
its operations and its cash flows for each of the years in the three-year period
ended  December 26, 1998,  in  conformity  with  generally  accepted  accounting
principles.  Also in our opinion, the related  consolidated  financial statement
schedule,  when  considered  in  relation  to the basic  consolidated  financial
statements taken as a whole,  presents  fairly,  in all material  respects,  the
information set forth therein.

                                                                  KPMG LLP

Tampa, Florida
February 24, 1999


<PAGE>
<TABLE>
<CAPTION>
                           PUBLIX SUPER MARKETS, INC.

                           Consolidated Balance Sheets

                              December 26, 1998 and
                                December 27, 1997

              Assets                                   1998        1997
              ------                                   ----        ----

                                                 (Amounts are in thousands)
<S>                                             <C>           <C>    
Current assets:
  Cash and cash equivalents ..................  $   669,326     530,018
  Short-term investments .....................        2,042      46,847
  Trade receivables (principally due from
     suppliers) ..............................       71,267      71,318
  Merchandise inventories ....................      657,565     638,044
  Deferred tax assets ........................       53,578      66,402
  Prepaid expenses ...........................        1,889       2,153
                                                -----------   ---------
       Total current assets ..................    1,455,667   1,354,782
                                                -----------   ---------
Long-term investments ........................      385,571     331,659
Other noncurrent assets ......................       11,680       9,036

Property, plant and equipment:
  Land .......................................       90,731      87,733
  Buildings and improvements .................      659,209     609,639
  Furniture, fixtures and equipment ..........    1,815,852   1,688,425
  Leasehold improvements .....................      363,247     315,205
  Construction in progress ...................       62,829      56,705
                                                -----------   ---------
                                                  2,991,868   2,757,707

  Less accumulated depreciation ..............    1,227,527   1,158,204
                                                -----------   ---------
       Net property, plant and equipment .....    1,764,341   1,599,503
                                                -----------   ---------
                                                $ 3,617,259   3,294,980
                                                ===========   =========
</TABLE>

See  accompanying  notes to  consolidated  financial  statements.  
<PAGE>
<TABLE>
<CAPTION>
                           PUBLIX SUPER MARKETS, INC.

                           Consolidated Balance Sheets

                              December 26, 1998 and
                                December 27, 1997

        Liabilities and Stockholders' Equity           1998        1997
        ------------------------------------           ----        ----

                                                 (Amounts are in thousands,
                                                   except share amounts)
<S>                                             <C>           <C>    
Current liabilities:

  Accounts payable ...........................  $   615,753     562,536
  Accrued expenses:
    Salaries and wages .......................       53,013      47,367
    Contribution to retirement plans .........      146,107     138,858
    Self-insurance reserves ..................       61,413      57,415
    Other ....................................      107,207      97,094
    Nonrecurring charge ......................        2,219      69,249
                                                -----------   ---------
       Total accrued expenses ................      369,959     409,983
                                                -----------   ---------
  Federal and state income taxes .............        2,570      15,583
                                                -----------   ---------
       Total current liabilities .............      988,282     988,102

Deferred tax liabilities, net ................      123,821     114,807
Self-insurance reserves ......................       98,956      90,068
Accrued postretirement benefit cost ..........       48,858      42,612
Other noncurrent liabilities .................       29,710      40,092
                                                -----------   ---------
       Total liabilities .....................    1,289,627   1,275,681
                                                -----------   ---------
Stockholders' equity:
  Common stock of $1 par value.  Authorized
    300,000,000 shares; issued and outstanding
    216,862,215 shares in 1998 and 217,419,178
    shares in 1997 ...........................      216,862     217,419
  Additional paid-in capital .................      152,472     100,757
  Reinvested earnings ........................    1,958,459   1,696,659
                                                -----------   ---------
                                                  2,327,793   2,014,835
  Accumulated other comprehensive earnings ...         (161)      4,464
                                                -----------   ---------
       Total stockholders' equity ............    2,327,632   2,019,299
Commitments and contingencies
                                                -----------   ---------
                                                $ 3,617,259   3,294,980
                                                ===========   =========
</TABLE>

See accompanying notes to consolidated financial statements.
<PAGE>
<TABLE>
<CAPTION>
                           PUBLIX SUPER MARKETS, INC.

                       Consolidated Statements of Earnings

                Years ended December 26, 1998, December 27, 1997
                              and December 28, 1996

                                                 1998        1997        1996
                                                 ----        ----        ----
                                                 (Amounts are in thousands,
                                                  except per share amounts)
<S>                                       <C>          <C>         <C>       
Revenues:
   Sales ...............................  $12,067,125  11,224,378  10,431,302
   Other income, net ...................      123,311     114,507      94,667
                                          -----------  ----------  ----------
         Total revenues ................   12,190,436  11,338,885  10,525,969
                                          -----------  ----------  ----------
Costs and expenses:
   Cost of merchandise sold, including
      store occupancy, warehousing
      and delivery expenses ............    9,131,418   8,550,260   8,006,503
   Operating and administrative
      expenses .........................    2,474,630   2,233,268   2,013,882
  Nonrecurring charge ..................         --          --        89,000
                                          -----------  ----------  ----------
         Total costs and expenses ......   11,606,048  10,783,528  10,109,385
                                          -----------  ----------  ----------
Earnings before income tax expense .....      584,388     555,357     416,584
Income tax expense .....................      206,114     200,735     151,408
                                          -----------  ----------  ----------
Net earnings ...........................  $   378,274     354,622     265,176
                                          ===========  ==========  ==========
Basic earnings per common share based on
  weighted average shares outstanding ..  $      1.74        1.62        1.20
                                          ===========  ==========  ==========
</TABLE>
<TABLE>
<CAPTION>

                           PUBLIX SUPER MARKETS, INC.

                Consolidated Statements of Comprehensive Earnings

                Years ended December 26, 1998, December 27, 1997
                              and December 28, 1996

                                                 1998        1997        1996
                                                 ----        ----        ----
                                                  (Amounts are in thousands)
<S>                                       <C>          <C>         <C>       
Net earnings ...........................  $   378,274     354,622     265,176

Other comprehensive  earnings
  Unrealized  (loss) gain on investment  
  securities available-for-sale, net of 
  tax effect of ($5,683), $2,113 and 
  $540 in 1998, 1997 and 1996, 
  respectively .........................       (9,078)      3,376         862

Reclassification adjustment
  for net realized loss (gain) on  
  investment securities available-
  for-sale, net of tax effect 
  of $2,787, ($160) and $49 in 1998,
  1997 and 1996, respectively ..........        4,453        (255)         77
                                          -----------  ----------  ----------

Comprehensive earnings .................  $   373,649     357,743     266,115
                                          ===========  ==========  ==========
</TABLE>

See accompanying notes to consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>
                           PUBLIX SUPER MARKETS, INC.

                 Consolidated Statements of Stockholders' Equity

                Years ended December 26, 1998, December 27, 1997
                              and December 28, 1996

                                                                                             Common
                                                                                              Stock
                                                                                           acquired   Accumulated        Total
                                                             Additional                        from         other       stock-
                                                   Common       paid-in    Reinvested        stock- comprehensive     holders'
                                                    stock       capital      earnings       holders      earnings       equity
                                                    -----       -------      --------       -------      --------       ------
                                                    (Amounts are in thousands, except per share and share amounts)

<S>                                           <C>               <C>         <C>            <C>             <C>        <C>      
Balances at December 30, 1995 ..............  $   225,746        85,280     1,303,287          --             404     1,614,717

Comprehensive earnings for the year ........         --            --         265,176          --             939       266,115
Cash dividends, $.13 per share .............         --            --         (29,184)         --            --         (29,184)
Contribution of 3,156,519 shares to
  retirement plans .........................         --           6,711          --          57,487          --          64,198
11,161,186 shares acquired from stockholders         --            --            --        (206,235)         --        (206,235)
Sale of 2,200,962 shares to stockholders ...         --            --            --          41,568          --          41,568
Retirement of 5,803,705 shares .............       (5,803)         --        (101,377)      107,180          --            --
                                              -----------   -----------   -----------   -----------   -----------   -----------
Balances at December 28, 1996 ..............      219,943        91,991     1,437,902          --           1,343     1,751,179

Comprehensive earnings for the year ........         --            --         354,622          --           3,121       357,743
Cash dividends, $.15 per share .............         --            --         (33,003)         --            --         (33,003)
Contribution of 1,407,322 shares to
  retirement plans .........................         --           1,446          --          30,479          --          31,925
6,926,207 shares acquired from stockholders          --            --            --        (153,886)         --        (153,886)
Sale of 2,995,314 shares to stockholders ...          358         7,320          --          57,663          --          65,341
Retirement of 2,881,508 shares .............       (2,882)         --         (62,862)       65,744          --            --
                                              -----------   -----------   -----------   -----------   -----------   -----------
Balances at December 27, 1997 ..............      217,419       100,757     1,696,659          --           4,464     2,019,299

Comprehensive earnings for the year ........         --            --         378,274          --          (4,625)      373,649
Cash dividends, $.20 per share .............         --            --         (43,752)         --            --         (43,752)
Contribution of 2,269,549 shares to
  retirement plans .........................          738        31,780          --          45,929          --          78,447
6,298,211 shares acquired from stockholders          --            --            --        (213,981)         --        (213,981)
Sale of 3,471,695 shares to stockholders ...          757        19,935          --          93,278          --         113,970
Retirement of 2,051,992 shares .............       (2,052)         --         (72,722)       74,774          --            --
                                              -----------   -----------   -----------   -----------   -----------   -----------
Balances at December 26, 1998 ..............  $   216,862       152,472     1,958,459          --            (161)    2,327,632
                                              ===========   ===========   ===========   ===========   ===========   ===========

</TABLE>







See accompanying notes to consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>


                           PUBLIX SUPER MARKETS, INC.

                      Consolidated Statements of Cash Flows

                Years ended December 26, 1998, December 27, 1997
                              and December 28, 1996

                                                     1998          1997          1996
                                                     ----          ----          ----
                                                      (Amounts are in thousands)
<S>                                          <C>             <C>           <C>       
Cash flows from operating activities:
  Cash received from customers ............  $ 12,153,967    11,291,118    10,482,420
  Cash paid to employees and suppliers ....   (11,218,411)  (10,441,281)   (9,589,610)
  Dividends and interest received .........        55,056        42,437        28,816
  Income taxes paid .......................      (194,385)     (188,842)     (170,412)
  Payment for self-insured claims .........      (123,481)     (106,920)     (103,286)
  Other operating cash receipts ...........           726           678           626
  Other operating cash payments ...........        (8,475)       (7,982)       (8,651)
                                             ------------   -----------   -----------
      Net cash provided by operating
            activities ....................       664,997       589,208       639,903
                                             ------------   -----------   -----------
Cash flows from investing activities:
  Payment for property, plant and
   equipment ..............................      (357,754)     (259,806)     (226,752)
  Proceeds from sale of property, plant
   and equipment ..........................         7,562         7,778        11,072
  Payment for investment securities -
   available-for-sale (AFS) ...............      (193,707)     (512,912)     (453,334)
  Proceeds from sale and maturity of
   investment securities - AFS ............       164,999       375,335       408,808
   Other, net .............................        (2,895)       (5,204)       (2,349)
                                             ------------   -----------   -----------
      Net cash used in investing activities      (381,795)     (394,809)     (262,555)
                                             ------------   -----------   -----------
Cash flows from financing activities:
   Proceeds from sale of common stock .....       113,970        65,341        41,568
   Payment for acquisition of common stock       (213,981)     (153,886)     (206,235)
   Dividends paid .........................       (43,752)      (33,003)      (29,184)
   Other, net .............................          (131)         (238)       (2,792)
                                             ------------   -----------   -----------
      Net cash used in financing activities      (143,894)     (121,786)     (196,643)
                                             ------------   -----------   -----------
Net increase in cash and cash equivalents .       139,308        72,613       180,705
Cash and cash equivalents at beginning
  of year .................................       530,018       457,405       276,700
                                             ------------   -----------   -----------
Cash and cash equivalents at end of year ..  $    669,326       530,018       457,405
                                             ============   ===========   ===========

</TABLE>
























See accompanying notes to consolidated financial statements.         (Continued)


<PAGE>
<TABLE>
<CAPTION>
                           PUBLIX SUPER MARKETS, INC.

                      Consolidated Statements of Cash Flows

                                   (Continued)

                                                      1998        1997        1996
                                                      ----        ----        ----

                                                       (Amounts are in thousands)
<S>                                          <C>             <C>           <C>       
Reconciliation of net earnings to net cash
  provided by operating activities

Net earnings ..............................  $    378,274       354,622       265,176

Adjustments  to  reconcile  net  earnings 
  to net  cash  provided  by  operating
  activities:
    Depreciation and amortization .........       181,020       168,613       158,454
    Retirement contributions paid or payable
      in common stock .....................        84,532        78,695        68,239
    Deferred income taxes .................        24,742        17,345       (38,721)
    Loss on sale of property, plant and
      equipment ...........................         4,877         3,674           242
    Loss (gain) on sale of investments ....         7,240          (415)          126
    Self-insurance reserves in excess of
      current payments ....................        12,886         9,897        18,709
    Postretirement accruals in excess of
      current payments ....................         6,246         5,317         4,098
    (Decrease) increase in advance purchase
      allowances ..........................       (10,251)      (10,690)       60,773
    Other, net ............................         4,540         2,121           967
    Change in cash from:
       Trade receivables ..................            51       (10,097)      (16,729)
       Merchandise inventories ............       (19,521)      (67,790)      (27,368)
       Prepaid expenses ...................           264          (814)        1,930
       Accounts payable and accrued expenses        3,110        44,183       124,289
       Federal and state income taxes .....       (13,013)       (5,453)       19,718
                                             ------------   -----------   -----------
               Total adjustments ..........       286,723       234,586       374,727
                                             ------------   -----------   -----------
Net cash provided by operating activities .  $    664,997       589,208       639,903
                                             ============   ===========   ===========

</TABLE>






























See accompanying notes to consolidated financial statements.


<PAGE>


                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

                      December 26, 1998, December 27, 1997
                              and December 28, 1996

(1)  Summary of Significant Accounting Policies
     ------------------------------------------
     (a)  Business
          --------
          The Company is in the business of operating  retail food  supermarkets
          in Florida, Georgia, South Carolina and Alabama.

     (b)  Principles of Consolidation
          ---------------------------
          The  consolidated  financial  statements  include  the Company and its
          wholly owned  subsidiary.  All significant  intercompany  balances and
          transactions have been eliminated in consolidation.

     (c)  Definition of Fiscal Year
          -------------------------
          The fiscal year ends on the last  Saturday in  December.  Fiscal years
          1998, 1997 and 1996 include 52 weeks.

     (d)  Cash Equivalents
          ----------------
          The Company considers all liquid  investments with maturities of three
          months or less to be cash equivalents.

     (e)  Inventories
          -----------
          Inventories are valued at cost  (principally the dollar value last-in,
          first-out  method) including store inventories which are calculated by
          the retail method.

     (f)  Property, Plant and Equipment and Depreciation
          ----------------------------------------------
          Assets  are   recorded   at  cost  and  are   depreciated   using  the
          straight-line  method over their estimated  useful life or the term of
          their  lease.  Maintenance  and  repairs  are  charged  to  expense as
          incurred.  Expenditures  for renewals and betterments are capitalized.
          The gain or loss is applied to the asset  accounts for traded items or
          is reflected in income for disposed items.

     (g)  Self-Insurance
          --------------
          Self-insurance   reserves  are  established  for  health  care,  fleet
          liability,  general liability and workers'  compensation claims. These
          reserves are determined based on actual  experience  including,  where
          necessary,  actuarial studies.  The Company has insurance coverage for
          losses in excess of varying amounts.

     (h)  Long-Lived Assets
          -----------------
          The Company  accounts for  long-lived  assets in  accordance  with the
          provisions  of  Statement of  Financial  Accounting  Standard No. 121,
          "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
          Assets to be Disposed Of"(SFAS 121). SFAS 121 requires that long-lived
          assets and certain identifiable intangibles held and used by an entity
          be reviewed for impairment whenever events or changes in circumstances
          indicate that the carrying amount of the asset may not be recoverable.
          SFAS 121 also requires that long-lived assets and certain identifiable
          intangibles to be disposed of be reported at the lower of the carrying
          amount or fair value less costs to sell.

                                                                     (Continued)
<PAGE>
                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

     (i)  Comprehensive Income
          --------------------
          The Company  adopted  Statement of Financial  Accounting  Standard No.
          130, "Reporting  Comprehensive  Income," (SFAS 130) beginning with the
          quarter  ended March 28, 1998.  SFAS 130 sets forth  standards for the
          reporting  of  comprehensive  income  in  the  financial   statements.
          Comprehensive  income  includes net  earnings and other  comprehensive
          income. Other comprehensive income includes revenues,  expenses, gains
          and losses that have been  excluded  from net  earnings  and  recorded
          directly in the stockholders' equity section of the balance sheet. The
          Company has reclassified prior year financial statements to conform to
          the requirements of SFAS 130.

     (j)  Segment Information
          -------------------
          In  June  1997,  the  Financial   Accounting  Standards  Board  issued
          Statement of Financial Accounting Standard No. 131, "Disclosures about
          Segments  of  an  Enterprise  and  Related  Information,"  (SFAS  131)
          effective for fiscal years beginning after December 15, 1997. SFAS 131
          provides accounting guidance for reporting information about operating
          segments and requires interim segment reporting.  The Company operates
          in a single segment of business. Therefore, there was no effect on the
          Company's financial statements from the adoption of SFAS 131.

     (k)  Postretirement Benefits
          -----------------------
          In February  1998,  the Financial  Accounting  Standards  Board issued
          Statement  of  Financial  Accounting  Standard  No.  132,  "Employers'
          Disclosures about Pensions and Other  Postretirement  Benefits," (SFAS
          132)  effective for fiscal years  beginning  after  December 15, 1997.
          SFAS 132  revises  employers'  disclosures  about  pension  and  other
          postretirement benefit plans. SFAS 132 does not change the measurement
          or  recognition  of those plans.  Therefore,  the only effect from the
          adoption  of SFAS 132 was in the notes to the  Company's  consolidated
          financial statements.

     (l)  Use of Estimates
          ----------------
          The  preparation of financial  statements in conformity with generally
          accepted  accounting  principles requires management to make estimates
          and  assumptions  that  affect  the  reported  amounts  of assets  and
          liabilities and disclosure of contingent  assets and liabilities as of
          the date of the  financial  statements  and the  reported  amounts  of
          revenues and expenses  during the  reporting  period.  Actual  results
          could differ from those estimates.

     (m)  Reclassifications
          -----------------
          Certain 1996 and 1997 amounts have been  reclassified  to conform with
          the 1998 presentation.

(2)  Merchandise Inventories
     -----------------------
     If the first-in,  first-out method of valuing  inventories had been used by
     the  Company,  inventories  and current  assets would have been higher than
     reported by approximately $108,096,000, $102,393,000 and $101,531,000 as of
     December 26, 1998,  December 27, 1997 and December 28, 1996,  respectively.
     Also, net earnings would have increased by approximately $2,799,000 or $.01
     per  share in  1998,  $423,000  or less  than  $.01  per  share in 1997 and
     $2,764,000 or $.01 per share in 1996.

                                        2                            (Continued)
<PAGE>
                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

(3)  Fair Value of Financial Instruments
     -----------------------------------
     The  following  methods  and  assumptions  were  used  by  the  Company  in
     estimating the fair value of its financial instruments:

     Cash  and  cash  equivalents:   The  carrying  amount  for  cash  and  cash
     equivalents approximates fair value.

     Investment  securities:  The fair  values  for  marketable  debt and equity
     securities are based on quoted market prices.

     The carrying amount of the Company's  financial  instruments as of December
     26, 1998 and December 27, 1997 approximated their respective fair values.

(4)  Investments
     -----------
     Management determines the appropriate  classification of debt securities at
     the time of purchase and  reevaluates  such  designation as of each balance
     sheet date.  Debt  securities are classified as  held-to-maturity  when the
     Company  has the  positive  intent and  ability to hold the  securities  to
     maturity.  Held-to-maturity  securities  are stated at cost,  adjusted  for
     amortization  of premiums and  accretion  of  discounts  to maturity.  Such
     amortization  and accretion is included in other  income,  net. The Company
     had no held-to-maturity securities as of December 26, 1998 and December 27,
     1997.

     All of the Company's debt securities and marketable  equity  securities are
     classified as available-for-sale. Available-for-sale securities are carried
     at fair value,  with the unrealized gains and losses,  net of tax, reported
     as other  comprehensive  earnings and  included as a separate  component of
     stockholders'  equity.  The cost of debt  securities  in this  category  is
     adjusted  for  amortization  of premiums  and  accretion  of  discounts  to
     maturity. Such amortization and accretion is included in other income, net.
     Realized   gains  and  losses   and   declines   in  value   judged  to  be
     other-than-temporary on available-for-sale securities are included in other
     income,  net.  The  cost  of  securities  sold  is  based  on the  specific
     identification method.

     Following is a summary of available-for-sale  securities as of December 26,
     1998 and December 27, 1997:

                                                       Gross       Gross
                           Amortized  Unrealized  Unrealized        Fair
                                Cost       Gains      Losses       Value
                                ----       -----      ------       -----
                                      (Amounts are in thousands)
     1998:
       Tax-free bonds ....  $247,751       2,501         661     249,591
       Taxable bonds .....     9,252          65       1,009       8,308
       Equity securities..   130,872       3,868       5,026     129,714
                            --------       -----       -----     -------
                            $387,875       6,434       6,696     387,613
                            ========       =====       =====     =======

     1997:
       Tax-free bonds ....  $231,517       1,185         775     231,927
       Taxable bonds .....     4,940          21          46       4,915
       Equity securities..   134,782       7,456         574     141,664
                            --------       -----     -------     -------
                            $371,239       8,662       1,395     378,506
                            ========       =====     =======     =======

                                        3                            (Continued)

                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

     For the fiscal years ended  December  26, 1998 and  December 27, 1997,  the
     realized gains on sales of available-for-sale securities totaled $4,176,000
     and $1,540,000,  respectively,  and the realized losses totaled $11,416,000
     and $1,125,000, respectively.

     The amortized cost and estimated  fair value of debt and marketable  equity
     securities  classified  as  available-for-sale  as of December 26, 1998 and
     December 27, 1997, by expected maturity, are as follows:

                                                  1998                  1997
                                  --------------------  --------------------
                                  Amortized       Fair  Amortized       Fair
                                       Cost      Value       Cost      Value
                                       ----      -----       ----      -----
                                           (Amounts are in thousands)

     Due in one year or less ....  $  2,351      2,042     46,722     46,847
     Due after one year through
       three years ..............    36,832     37,519     26,200     26,624
     Due after three years ......   217,820    218,338    163,535    163,371
                                   --------    -------    -------    -------
                                    257,003    257,899    236,457    236,842
     Equity securities ..........   130,872    129,714    134,782    141,664
                                   --------    -------    -------    -------
                                   $387,875    387,613    371,239    378,506
                                   ========    =======    =======    =======


(5)  Accumulated Other Comprehensive Earnings
     ----------------------------------------
     Accumulated other  comprehensive  earnings consists of net unrealized gains
     (losses)  on  investment  securities  available-for-sale.  Following  is  a
     summary of the change in the  balance of  accumulated  other  comprehensive
     earnings as of December 26, 1998 and December 27, 1997:

                                                1998        1997
                                                ----        ----
                                            (Amounts are in thousands)

        Balance as of beginning of year.....  $4,464       1,343
        Current period change ..............  (4,625)      3,121
                                              ------       -----

     Balance as of end of year .............  $ (161)      4,464
                                              ======       =====


(6)  Postretirement Benefits
     -----------------------
     The Company  provides  life  insurance  benefits  for  salaried  and hourly
     full-time  employees.  Such employees retiring from the Company on or after
     attaining  age 55 and having ten years of  credited  full-time  service are
     entitled to postretirement life insurance  benefits.  The Company funds the
     life insurance  benefits on a  pay-as-you-go  basis.  During 1998, 1997 and
     1996,  the Company made benefit  payments to  beneficiaries  of retirees of
     approximately $1,361,000, $1,271,000 and $1,420,000, respectively.

                                        4                            (Continued)
<PAGE>
                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

     Net postretirement benefit cost consists of the following components:

                                                     1998      1997     1996
                                                     ----      ----     ----
                                                    (Amounts are in thousands)

     Service cost attributed to service
       during the year...........................  $3,124     2,533    1,980
     Interest cost on postretirement
       benefit obligation........................   4,097     3,755    3,208
     Net amortization............................     386       300      330
                                                   ------     -----    -----
     Net periodic postretirement benefit cost....  $7,607     6,588    5,518
                                                   ======     =====    =====

     Following is a summary of the change in the accrued  postretirement benefit
     cost as of December 26, 1998 and December 27, 1997:

                                                              1998        1997
                                                              ----        ----
                                                      (Amounts are in thousands)

     Accrued postretirement benefit cost as of
       beginning of year.................................  $42,612      37,295
     Service cost attributed to service during the year..    3,124       2,533
     Interest cost on postretirement benefit obligation..    4,097       3,755
     Net amortization....................................      386         300
     Payments to beneficiaries...........................   (1,361)     (1,271)
                                                           -------      ------
     Accrued postretirement benefit cost as of
       end of year.......................................  $48,858      42,612
                                                           =======      ======


     Following is a  reconciliation  of the amounts  recognized in the Company's
     consolidated balance sheets as of December 26, 1998 and December 27, 1997:

                                                              1998        1997
                                                              ----        ----
                                                      (Amounts are in thousands)

     Accumulated postretirement benefit obligation:
       Retirees..........................................  $20,532      18,417
       Fully eligible active plan participants...........   14,002      11,966
       Other active plan participants....................   27,403      23,634
                                                           -------      ------
     Accumulated postretirement benefit obligation.......   61,937      54,017
     Unrecognized net loss...............................  (13,079)    (11,405)
                                                           -------      ------
     Accrued postretirement benefit cost.................  $48,858      42,612
                                                           =======      ======














                                        5                            (Continued)
<PAGE>
                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

     Following are the actuarial  assumptions  that were used in the calculation
     of the year end accumulated postretirement benefit obligation:

                                              1998         1997         1996
                                              ----         ----         ----

     Discount rate..........................  7.00%        7.25%        7.75%
     Salary increase rate...................  4.00%        4.00%        4.00%

     The change in the discount  rate from 7.25% to 7.00% in 1998  increased the
     accumulated  postretirement  benefit obligation by $552,000 and is expected
     to increase  annual  postretirement  benefit costs by $38,000  beginning in
     1999. The change in the discount rate from 7.75% to 7.25% in 1997 increased
     the accumulated postretirement benefit obligation by $4,438,000.

(7)  Retirement Plans
     ----------------
     The Company has a trusteed,  noncontributory  profit  sharing  plan for the
     benefit of eligible employees.  The amount of the Company's contribution to
     this plan is determined by the Board of Directors.  The contribution cannot
     exceed 15% of compensation  paid to participants.  The expense recorded for
     contributions to this plan amounted to $73,048,000 in 1998,  $69,420,000 in
     1997 and $49,010,000 in 1996.

     The  Company  has  an  Employee  Stock   Ownership   Plan  (ESOT).   Annual
     contributions  to the ESOT are determined by the Board of Directors and can
     be made in Company stock or cash. The expense recorded for contributions to
     the  plan  amounted  to  $73,048,000  in  1998,  $69,420,000  in  1997  and
     $60,818,000 in 1996.

     The Company has a 401(k)  plan for the benefit of eligible  employees.  The
     401(k) plan is a voluntary defined  contribution  plan.  Eligible employees
     may  contribute up to 6% of their annual  compensation,  subject to certain
     maximum  contribution  restrictions.  The Company may make a  discretionary
     annual  matching  contribution  to  eligible  participants  of this plan as
     determined by the Board of Directors. During 1998, 1997 and 1996, the Board
     of Directors approved a match of 50% of eligible  contributions up to 3% of
     eligible  wages not to exceed a maximum  of $750 per  employee.  The match,
     which is made in the subsequent year, is in the form of common stock of the
     Company.  The expense  recorded for the Company's  match to the 401(k) plan
     was approximately $11,484,000,  $9,275,000 and $7,421,000 in 1998, 1997 and
     1996, respectively.

     The Company intends to continue its retirement plans indefinitely; however,
     the  right to  modify,  amend,  terminate  or merge  these  plans  has been
     reserved.  In the event of termination,  all amounts  contributed under the
     plans must be paid to the participants or their beneficiaries.  The Company
     has announced its intention to merge the profit sharing plan into the ESOT,
     effective December 31, 1999.

(8)  Nonrecurring Charge
     -------------------
     An $89.0 million  nonrecurring charge was recorded in the fourth quarter of
     1996 to cover  the  settlements  of class  action  litigation  against  the
     Company  involving  alleged  violations of the Federal Civil Rights Act and
     Florida law with respect to certain of the Company's  retail  employees and
     certain other  allegations  resulting from a notice of charge issued by the
     Equal Employment Opportunity Commission. The nonrecurring charge covers the
     full  cost of the  settlements,  including  the  agreed  payments  to class
     members and their counsel,  as well as the estimated  cost of  implementing
     and  complying  with the  procedures  agreed  to be  established  under the
     settlements.

                                        6                            (Continued)
<PAGE>

                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

(9)  Income Taxes
     ------------
     The provision for income taxes consists of the following:

                                               Current    Deferred        Total
                                               -------    --------        -----
                                                  (Amounts are in thousands)

     1998:
       Federal..............................  $154,384      21,128      175,512
       State................................    26,988       3,614       30,602
                                              --------      ------      -------
                                              $181,372      24,742      206,114
                                              ========      ======      =======
     1997:
       Federal..............................  $156,543      14,792      171,335
       State...............................     26,847       2,553       29,400
                                              --------      ------      -------
                                              $183,390      17,345      200,735
                                              ========      ======      =======
     1996:
       Federal..............................  $162,460     (33,073)     129,387
       State................................    27,669      (5,648)      22,021
                                              --------      ------      -------
                                              $190,129     (38,721)     151,408
                                              ========      ======      =======

     The actual tax expense for 1998,  1997 and 1996 differs from the "expected"
     tax  expense  for  those  years  (computed  by  applying  the U.S.  Federal
     corporate tax rate of 35% to earnings before income taxes) as follows:

                                                  1998        1997         1996
                                                  ----        ----         ----

                                                   (Amounts are in thousands)

     Computed "expected" tax expense........  $204,536     194,375      145,804
     State income taxes (net of
       Federal income tax benefit)..........    19,892      19,108       14,309
     Tax exempt interest....................   (11,663)     (9,291)      (7,066)
     Other, net.............................    (6,651)     (3,457)      (1,639)
                                              --------     -------      -------
                                              $206,114     200,735      151,408
                                              ========     =======      =======























                                        7                            (Continued)

                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

     The tax  effects of  temporary  differences  that give rise to  significant
     portions of deferred tax assets and deferred tax liabilities as of December
     26, 1998 and December 27, 1997 are as follows:

                                                           1998          1997
                                                           ----          ----

                                                     (Amounts are in thousands)

     Deferred tax assets:
       Self-insurance reserves.......................  $ 59,906        55,579
       Nonrecurring charge...........................       856        26,728
       Advance purchase allowances...................    25,347        19,481
       Postretirement benefit cost...................    18,857        16,445
       Retirement plan contributions.................    14,098        13,390
       Inventory capitalization......................     7,383         7,872
       Other.........................................    12,876        10,152
                                                       --------       -------
     Total deferred tax assets.......................  $139,323       149,647
                                                       ========       =======
     Deferred tax liabilities:
       Property, plant and equipment,
        principally due to depreciation..............  $208,123       197,875
       Other.........................................     1,443           177
                                                       --------       -------
     Total deferred tax liabilities..................  $209,566       198,052
                                                       ========       =======

     The Company expects the results of future operations to generate sufficient
     taxable income to allow utilization of deferred tax assets.

(10) Commitments and Contingencies
     -----------------------------
     (a)  Operating Leases
          ----------------
          The Company  conducts a major  portion of its retail  operations  from
          leased  store and shopping  center  premises  generally  under 20 year
          leases. Contingent rentals paid to lessors of certain store facilities
          are  determined  on the  basis of a  percentage  of sales in excess of
          stipulated minimums plus, in certain cases, reimbursement of taxes and
          insurance.

          Total rental  expense,  net of sublease  rental income,  for the years
          ended  December 26, 1998,  December 27, 1997 and December 28, 1996, is
          as follows:

                                                   1998        1997        1996
                                                   ----        ----        ----
                                                  (Amounts are in thousands)

          Minimum rentals....................  $167,536     154,727     135,273
          Contingent rentals.................    10,259       9,835       9,892
          Sublease rental income.............    (6,189)     (4,366)     (3,572)
                                               --------     -------     -------
                                               $171,606     160,196     141,593
                                               ========     =======     =======











                                        8                            (Continued)
<PAGE>
                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

          As of  December  26,  1998,  future  minimum  lease  payments  for all
          noncancelable operating leases and related subleases are as follows:

                                  Minimum          Sublease
                                   Rental            Rental
          Year                Commitments            Income                Net
          ----                -----------            ------                ---
                                          (Amounts are in thousands)

          1999...............  $  167,236             5,835            161,401
          2000...............     166,106             5,405            160,701
          2001...............     165,075             4,633            160,442
          2002...............     163,559             2,867            160,692
          2003...............     161,316               705            160,611
          Thereafter.........   1,502,357             1,203          1,501,154
                               ----------            ------          ---------
                               $2,325,649            20,648          2,305,001
                               ==========            ======          =========

          The Company also owns shopping centers which are leased to tenants for
          minimum  monthly  rentals  plus,  in  certain  instances,   contingent
          rentals.  Contingent rentals received are determined on the basis of a
          percentage of sales in excess of stipulated  minimums plus, in certain
          instances,  reimbursement of taxes.  Contingent rentals were estimated
          at December  26, 1998 and are  included in trade  receivables.  Rental
          income was  approximately  $8,655,000 in 1998,  $9,622,000 in 1997 and
          $8,983,000 in 1996. The  approximate  amounts of minimum future rental
          payments  to  be  received  under  operating  leases  are  $7,275,000,
          $6,066,000,  $4,265,000,  $3,070,000 and $2,231,000 for the years 1999
          through 2003, respectively, and $4,524,000 thereafter.

     (b)  Environmental
          -------------
          The  Company  accrues  for  losses   associated   with   environmental
          remediation  obligations  when such losses are probable and reasonably
          estimable.   Accruals   for   estimated   losses  from   environmental
          remediation   obligations  generally  are  recognized  no  later  than
          completion  of the  remedial  feasibility  study.  Such  accruals  are
          adjusted as further information develops or circumstances change.

     (c)  Litigation
          ----------
          A  purported  class  action was filed  against the Company on April 3,
          1997 in the Federal  District court for the Middle District of Florida
          (the  "Court")  by Lemuel  Middleton  and 15 other  present  or former
          employees  of the  Company,  individually  and on  behalf of all other
          persons similarly situated (the "Middleton case"). In their Complaint,
          the plaintiffs allege that the Company has and is currently engaged in
          a pattern and practice of race-based discriminatory treatment of black
          employees  and  applicants  with  respect  to hiring,  promotion,  job
          assignment,  conditions of employment,  and other employment  aspects,
          all in violation of Federal and state law. Subsequently,  three of the
          named plaintiffs withdrew their claims with prejudice.  The plaintiffs
          sought,  among other relief,  a  certification  of the suit as a class
          action,  declaratory  and  injunctive  relief,  back pay,  front  pay,
          benefits and other compensatory damages, and punitive damages.

                                        9                            (Continued)
<PAGE>
                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

          On June 15, 1998, a Federal magistrate judge recommended certification
          as a class action of claims in the  Middleton  case  relating  only to
          Publix's  retail  stores  in  Florida  and  Georgia.  Publix  and  the
          plaintiffs  have both  objected  to the  recommendation,  with  Publix
          asking that no class be certified and plaintiffs asking that the class
          be  expanded.  The  plaintiffs  have also moved to drop all claims for
          compensatory  and  punitive  damages  asserted  in  the  lawsuit  and,
          therefore, to withdraw their demand for a jury trial.

          On November 6, 1997,  another purported class action was filed against
          the  Company  in the Court by Shirley  Dyer and five other  present or
          former  employees  of the Company,  individually  and on behalf of all
          other  persons   similarly   situated  (the  "Dyer  case").  In  their
          Complaint,  the plaintiffs allege that the Company has violated and is
          currently  violating  Federal  and  state  civil  rights  statutes  by
          discriminating against female employees and applicants with respect to
          hiring, promotion, training,  compensation,  discipline,  demotion and
          termination,   and/or   retaliation   for  bringing   allegations   of
          discrimination.  The  plaintiffs  have moved to certify a class of all
          female current,  former and future Company employees and applicants in
          all of the Company's  manufacturing  plants and  distribution  centers
          with  respect to certain  claims.  The  plaintiffs  seek,  among other
          relief,  declaratory  and  injunctive  relief,  back pay,  front  pay,
          benefits and other  compensatory  damages,  and punitive damages.  The
          parties have briefed issues relating to class  certification and await
          the Court's ruling.

          On December 8, 1998,  another purported class action was filed against
          the Company in the Court by Charlene Jones, individually and on behalf
          of  other  persons  similarly  situated  (the  "Jones  case").  In her
          Complaint,  the plaintiff alleges that the Company has violated and is
          currently  violating  Federal  and  state  civil  rights  statutes  by
          discriminating   against  female  applicants  for  employment  in  the
          Company's   manufacturing   plants  and  distribution   centers.   The
          plaintiffs in the Jones and Dyer cases have asked the Court to combine
          the two cases.

          The Company denies the allegations of the plaintiffs in the Middleton,
          Dyer and Jones cases and is vigorously defending the actions.

          The  Company  is also a party in  various  legal  claims  and  actions
          considered in the normal course of business.  Management believes that
          the  ultimate  disposition  of these  matters will not have a material
          effect on the Company's liquidity,  results of operations or financial
          condition.

                                       10

<PAGE>
<TABLE>
<CAPTION>
                                                                                                                Schedule II

                           PUBLIX SUPER MARKETS, INC.

                        Valuation and Qualifying Accounts

                Years ended December 26, 1998, December 27, 1997
                              and December 28, 1996

                           (Amounts are in thousands)

                                           Balance at        Additions         Deductions      Balance at
                                            beginning       charged to               from          end of
             Description                      of year           income           reserves            year
             -----------                      -------           ------           --------            ----
<S>                                          <C>               <C>                <C>             <C>    
Year ended December 26, 1998

Reserves not deducted from assets:
  Self-insurance reserves:
    -Current...............................  $ 57,415          127,479            123,481          61,413
    -Noncurrent............................    90,068            8,888                ---          98,956
                                             --------          -------            -------         -------
                                             $147,483          136,367            123,481         160,369
                                             ========          =======            =======         =======
Year ended December 27, 1997

Reserves not deducted from assets:
  Self-insurance reserves:
    -Current...............................  $ 64,250          100,085            106,920          57,415
    -Noncurrent............................    73,336           16,732                ---          90,068
                                             --------          -------            -------         -------
                                             $137,586          116,817            106,920         147,483
                                             ========          =======            =======         =======
Year ended December 28, 1996

Reserves not deducted from assets:
  Self-insurance reserves:
    -Current...............................  $ 58,442          109,094            103,286          64,250
    -Noncurrent............................    60,435           12,901                ---          73,336
                                             --------          -------            -------         -------
                                             $118,877          121,995            103,286         137,586
                                             ========          =======            =======         =======

</TABLE>

                              EMPLOYMENT AGREEMENT

     THIS EMPLOYMENT  AGREEMENT  (referred to herein as the "Agreement") is made
and entered into by and between  WILLIAM H. VASS (referred to herein as "Vass"),
and PUBLIX SUPER  MARKETS,  INC., a Florida  corporation  (referred to herein as
"Publix"), with reference to the following facts:

A.   Publix  and  its  subsidiaries  operate  retail  supermarkets  in  Florida,
     Georgia, South Carolina and Alabama.

B.   For the past  eighteen  (18) years,  Publix has employed  Vass on terms and
     conditions,  including compensation,  satisfactory to both Publix and Vass.
     
C.   Most recently, Vass has served Publix as its Executive Vice President, as a
     member  of its  Executive  Committee,  and as a  member  of  its  Board  of
     Directors.  

D.   Effective  January  1,  1999,  Vass  desires  to reduce the number of hours
     devoted to his  employment  with Publix and Publix agrees to continue Vass'
     employment  at a reduced  number of hours  provided that Vass executes this
     Agreement.  

E.   As a result of his  decision  to reduce the number of hours  devoted to his
     employment with Publix,  Vass has agreed to execute this Agreement  setting
     forth the terms of his continued  employment  with Publix and setting forth
     certain restrictive covenants. 

F.   Vass agrees that the employment  terms and restrictive  covenants set forth
     herein are reasonable in light of his current position with Publix.

     IN  CONSIDERATION  OF the foregoing  facts and of the mutual and reciprocal
covenants,  agreements  and  conditions  set  forth  below to be  performed  and
observed by the parties  hereto,  and of other good and valuable  considerations
passing  between the parties  hereto,  the receipt and  sufficiency of which are
hereby  acknowledged,  Publix hereby  continues the employment of Vass, and Vass
hereby accepts the continuation of such employment by Publix, upon the terms and
conditions set forth below:

     1.   PREAMBLES.  Each of the  parties to this  Agreement  acknowledges  and
          confirms that the foregoing  preambles to this  Agreement are true and
          correct.  

     2.   TERM. The term of employment  under this Agreement shall commence,  or
          shall be deemed to have  commenced,  on the 1st day of January,  1999,
          and shall continue unless and until  terminated in accordance with any
          of  the  termination   provisions  set  forth  below.  

     3.   DUTIES AND  PERFORMANCE.  So long as this Agreement  shall continue in
          effect,  Vass  shall use his best  efforts,  skills and  abilities  to
          faithfully and  satisfactorily  perform such duties as are assigned to
          him by the CEO of  Publix.  In all  events,  Vass  shall  devote  five
          hundred one (501) hours per year to his duties and responsibilities as
          an employee of Publix.  Any  additional  hours beyond five hundred one
          (501)  hours  shall be at the mutual  discretion  of the  parties.  

     4.   COMPENSATION.  For all services to be performed by Vass as an employee
          of Publix,  Publix  agrees to pay and Vass  agrees to accept an annual
          salary of  $120,000.00  per year for five  hundred  one (501) hours of
          service. Service in excess of five hundred one (501) hours may entitle
          Vass to additional  compensation  in an amount  mutually  agreeable to
          Vass and Publix.  Vass'  annual  salary shall be payable  monthly.  In
          addition, Vass shall be eligible to receive any incentive bonus as may
          be paid by Publix  annually  with the  decision of whether to pay such
          incentive bonus and the amount thereof to be in the sole discretion of
          the  Executive  Committee  of  Publix.  Such  annual  salary  and  any
          incentive bonus shall be reduced by all payroll deductions required by
          law.  Vass  acknowledges  that he shall  receive no  compensation  for
          continuing  to serve as a member of the Board of  Directors  of Publix
          provided,  however,  that if Publix  makes a  decision  to  compensate
          members of the Board of Directors  of Publix for their  service on the
          Board,  then Vass shall be similarly  treated as other  members of the
          Board  of  Directors  of  Publix.   

     5.   TERMINATION.  The following termination provisions shall be applicable
          with  respect to Vass'  employment  by Publix  under the terms of this
          Agreement:  

          (a)  In  the  event  of  Vass'   death,   this   Agreement   shall  be
               automatically terminated, with the date of such termination being
               the date of Vass'  death.  

          (b)  In the  event  of  Vass'  disability,  this  Agreement  shall  be
               automatically terminated, with the date of such termination being
               the date of Vass'  disability.  If,  at the time  Vass  suffers a
               disability,  Publix  is  providing  Vass with  disability  income
               insurance  coverage  through a group  policy  then,  for purposes
               hereof,  Vass shall be deemed to have suffered a "disability"  if
               the insurance  company that issued the policy  applicable to Vass
               makes a determination  that Vass has suffered a total  disability
               under the terms of such  policy.  On the other  hand,  if Vass is
               not,  at the  time  Vass  suffers  a  disability,  provided  with
               disability  insurance  coverage,  then, for purposes hereof, Vass
               shall be deemed to have suffered a  "disability"  at such time as
               the Executive  Committee of Publix,  in its reasonable  judgment,
               shall make a  determination,  based upon such  medical  and other
               evidence as the Executive Committee deems appropriate,  that Vass
               is unable  to  perform  all or  substantially  all of the  duties
               assigned  to  Vass  under  this   Agreement  by  reason  of  such
               disability.  

          (c)  Either Vass or Publix shall have the right,  at any time, with or
               without  cause,  to terminate  this  Agreement upon not less than
               sixty (60) days advance  notice to the other of the proposed date
               of termination.

          In the event of the  termination  of this  Agreement  under any of the
          provisionsof this paragraph,  Publix shall only be obligated to pay to
          Vass  (or to Vass'  estate  in the  event  of Vass'  death or to Vass'
          guardian in the event of Vass'  disability  and if a guardian has been
          duly  appointed  for  Vass) an  amount  equal to the net  compensation
          earned by Vass up to the actual date of termination, to the extent not
          theretofore paid, together with any Restrictive Covenant Consideration
          that may be due and  payable  pursuant  to the  provisions  of section
          6(h).

     6.   RESTRICTIVE COVENANTS.

          (a)  DEFINITIONS. As used in this section 6, the following terms shall
               have the following meanings:  

               (i)  PERSON.  The  term  "Person"  shall  mean an  individual,  a
                    partnership, a joint venture, a limited liability company, a
                    corporation, a trust, an unincorporated  organization or any
                    other  entity   whatsoever.   

               (ii) COMPETITOR.  The term  "Competitor"  shall  mean any  Person
                    engaged  in the  retail  sale  of food  products,  including
                    supermarkets,  specialty  food  stores,  drug stores  (e.g.,
                    Eckerds,  Walgreens  and the like) and  general  merchandise
                    retailers (e.g., Wal-Mart, Kmart, Target and the like).

               (iii)BUSINESS.   The  term  "Business"   shall  mean  the  retail
                    supermarket business as conducted by Publix. 

               (iv) RESTRICTED  BUSINESS.  The term "Restricted  Business" shall
                    mean the retail  supermarket  business,  including,  but not
                    limited to (i) the  business  of actively  operating  retail
                    supermarkets,  and (ii) the  business  of  acquiring  retail
                    supermarkets or the operators of retail supermarkets.

               (v)  RESTRICTED TERRITORY.  The term "Restricted Territory" shall
                    mean Florida, Georgia, South Carolina, Alabama, or any other
                    state in the United  States where Publix may operate  retail
                    supermarkets  during the  Restrictive  Period.  Any activity
                    involving efforts to acquire Publix shall be deemed to occur
                    in the Restricted Territory.

               (vi) RESTRICTIVE PERIOD. The term "Restrictive Period" shall mean
                    a period  beginning on the Effective  Date and ending on the
                    later  of (i) the  sixth  (6th)  annual  anniversary  of the
                    Effective Date or (ii) the first (1st) annual anniversary of
                    a termination  of Vass'  employment  under the terms of this
                    Agreement.

               (vii)CONFIDENTIAL    INFORMATION.    The    term    "Confidential
                    Information" shall mean any and all information with respect
                    to the  Business  of a secret  or  confidential  nature  not
                    generally   available  to  the  public  including,   without
                    limitation,  any and all information regarding the financial
                    condition,   assets  and   properties,   sales,   suppliers,
                    customers,  including  information that reveals the specific
                    application  of management  and  improvement  methodology at
                    Publix,  as well as the  technology  or  know-how  by  which
                    Publix's  products,  services,  applications  and methods of
                    operation  are   developed,   manufactured,   conducted  and
                    operated,  and the  means  and  methods  of  marketing  such
                    products, services,  applications and methods of operations;
                    provided, however, the term "Confidential Information" shall
                    not  include   any  of  the   following   information:   (i)
                    information  which,  on the  date of the  execution  of this
                    Agreement,  is otherwise a part of the public domain or (ii)
                    information  which,  at  any  time  after  the  date  of the
                    execution  of this  Agreement,  becomes a part of the public
                    domain  through no fault of Vass,  but only after said later
                    date.  

               (viii) TRADE SECRETS. The term "Trade Secrets" shall mean such of
                    the  Confidential  Information  as shall  constitute  "trade
                    secrets",  as that term is defined  in  Section  688.002(4),
                    Florida Statutes, as amended.

               (ix) CUSTOMER  RELATIONSHIPS.  The term "Customer  Relationships"
                    shall  mean  the  relationships  between  the  Business  and
                    customers of the Business developed and established over the
                    years by Publix.

               (x)  CUSTOMER  GOODWILL.  The term "Customer  Goodwill" means the
                    goodwill of the  customers  of the  Business  developed  and
                    established  over the years  that  Publix has  operated  the
                    Business.

               (xi) EFFECTIVE DATE. The term "Effective Date" shall mean January
                    1, 1999.

          (b)  COVENANTS  BY VASS.  Vass  covenants  and agrees  with  Publix as
               follows  (collectively  referred  to herein  as the  "Restrictive
               Covenants"):  

               (i)  During the entire Restrictive Period, Vass (except on behalf
                    of Publix) shall not, either directly or indirectly,  in any
                    capacity whatsoever  (including,  without  limitation,  as a
                    sole proprietor, general partner, limited partner, member of
                    a limited  liability  company,  joint venturer,  shareholder
                    (other than as a shareholder  of a  corporation  listed on a
                    public  stock  exchange),   consultant,   principal,  agent,
                    independent contractor, employee, officer, director, lender,
                    or  otherwise),  become  associated  with a Competitor  with
                    operations  in the  Restricted  Territory  or  engage in the
                    Restricted Business within the Restricted Territory,  or any
                    part thereof.

               (ii) During the entire Restrictive  Period, Vass shall not become
                    involved in the  teaching of any class,  course,  seminar or
                    the like,  which is for the  primary  benefit of  employees,
                    agents, contractors, officers or directors of a Competitor.

               (iii)During  the  entire  Restrictive  Period,  Vass  (except  as
                    otherwise   authorized  in  writing  by  Publix)  shall  not
                    divulge,  disclose,  reveal or communicate  any of the Trade
                    Secrets  to any  Person  or any  of the  other  Confidential
                    Information   to  any   Competitor;   provided,   that   the
                    restriction   prohibiting  the  disclosure  of  Confidential
                    Information  to a  Competitor  shall  not apply to a work of
                    fiction sold to the general public. Furthermore,  during the
                    entire Restrictive Period, Vass shall not use, or attempt to
                    use,  within  the  Restricted  Territory,  any of the  Trade
                    Secrets (except as otherwise authorized in writing by Publix
                    or except as required or allowed by law or civil process and
                    procedure).

               (iv) Any  activity of Vass which does not  violate  either of the
                    above  covenants  when  such  activity  is  initiated,   but
                    subsequently  violates  either of the above  covenants  as a
                    result  of a change of  circumstances  shall not be deemed a
                    violation   of  this   Agreement   until   such   change  of
                    circumstances  makes such an  activity a  violation  of this
                    Agreement.

          (c)  RIGHTS AND REMEDIES OF PUBLIX.  Vass expressly  acknowledges  and
               confirms that any breach of any of the  Restrictive  Covenants by
               Vass shall be presumed to result in  irreparable  and  continuing
               injury to Publix.  Therefore,  in the event of any breach by Vass
               of any of the  Restrictive  Covenants  and after Publix has given
               Vass written notice of such breach and a ten (10) day opportunity
               to cure such breach,  Vass acknowledges and confirms that Publix,
               in  Publix's  absolute  and  uncontrolled  discretion,  shall  be
               entitled (without  limiting any other available  remedy,  whether
               conferred by statute, common law or otherwise), by an appropriate
               action  instituted  in any Court of  competent  jurisdiction,  to
               specific  performance  or injunctive  relief,  both temporary and
               permanent,  without proof of actual monetary  damages and without
               further proof of  irreparable  injury  (referred to herein as the
               AEquitable Relief").  Furthermore, Vass acknowledges and confirms
               that if, in any such  lawsuit  instituted  by  Publix,  Equitable
               Relief shall not be available to Publix for any reason whatsoever
               or the Court having  jurisdiction of such lawsuit shall refuse to
               grant  Equitable  Relief for any reason  whatsoever,  then Publix
               shall be entitled to recover from Vass money damages,  subject to
               the  limitations of section 8(h) below.  

          (d)  LEGITIMATE BUSINESS INTERESTS.  Vass acknowledges and confirms to
               Publix that Publix has,  and will  continue to have,  "legitimate
               business  interests"  (as such term is used in  Section  542.335,
               Florida  Statutes,  as  amended)  which  justify  and support the
               Restrictive  Covenants  in the form of, and by reason of: 

               (i)  The Trade Secrets;  

               (ii) The Confidential Information other than Trade Secrets;

               (iii) The Customer Relationships; and 

               (iv) The Customer Goodwill.

          (e)  ADDITIONAL  CONFIRMATIONS BY VASS. Vass further  acknowledges and
               confirms  to  Publix  that:  (a) the  Restrictive  Covenants  are
               reasonable  limitations  necessary  to  protect  the value of the
               Business;  (b) the Restrictive  Covenants are reasonably  limited
               with respect to the activities prohibited,  the duration thereof,
               the  geographical  area  thereof and the scope  thereof;  (c) the
               Restrictive  Covenants  do not  unduly  oppress or  restrict  the
               business  future or the  earning  capacity  of Vass;  and (d) the
               purpose and the effect of the Restrictive Covenants are solely to
               protect  Publix  for a  limited  period  of  time.  

          (f)  RULES OF CONSTRUCTION.  If any of the Restrictive  Covenants,  or
               any  provision  thereof,  shall ever be  determined by a Court of
               competent  jurisdiction  to be invalid,  illegal or  incapable of
               being  enforced  for  any  reason,   then  any  such  Restrictive
               Covenant,  or any such  provision  thereof,  shall be modified in
               such manner,  including,  without limitation,  a reduction in the
               applicable   time  period  or  a  reduction  in  the   applicable
               geographical  area,  as shall be required in order to render such
               Restrictive  Covenant,  or such provision  thereof,  not invalid,
               illegal  or  incapable  of  being  enforced.   Furthermore,  Vass
               acknowledges and confirms that the Restrictive Period (as defined
               above)  shall be extended by any period of time during which Vass
               shall be in violation of any of the  Restrictive  Covenants.  

          (g)  TERMINATION OF THE RESTRICTIVE COVENANTS. The parties acknowledge
               and agree that the Restrictive  Covenants set forth herein can be
               terminated  upon the mutual  written  consent of both  Publix and
               Vass.

          (h)  RESTRICTIVE   COVENANT   CONSIDERATION.   In   addition   to  the
               compensation   provided   for  in   section   4  above,   and  in
               consideration of the Restrictive Covenants, upon a termination of
               Vass' employment  under this Agreement  pursuant to sections 5(b)
               and 5(c) above,  Publix  shall pay to Vass  restrictive  covenant
               consideration  (the "Restrictive  Covenant  Consideration") in an
               amount calculated as follows:

                    The initial amount of the Restrictive Covenant Consideration
                    as of January 1, 1999 and  through  March 1, 1999,  shall be
                    $775,000.00.  Commencing  April 1,  1999,  the amount of the
                    Restrictive  Covenant  Consideration  shall increase monthly
                    with such  increase to be effective on the first day of each
                    and every  month,  to reflect  the  increase,  if any,  that
                    occurred  during the previous  month in the  Consumer  Price
                    Index for Urban Wage Earners and Clerical Workers ("CPI-W"),
                    U. S. City Average (1984 = 100),  published by the Bureau of
                    Labor  Statistics of the United  States  Department of Labor
                    (the  "Price  Index").   The  increase  in  the  Restrictive
                    Covenant  Consideration  shall be  calculated by comparing a
                    "Comparison  Index" with a "Base  Index" on the first day of
                    each and every month (an  "Adjustment  Date")  commencing on
                    April 1, 1999. The "Base Index" shall be the Price Index for
                    the month of January,  1999. The "Comparison Index" shall be
                    the Price Index for the month  occurring two months prior to
                    the applicable Adjustment Date. Accordingly, the Restrictive
                    Covenant  Consideration during any month commencing on April
                    1,  1999  shall  be  equal  to the  product  of  $775,000.00
                    multiplied  by a  fraction,  the  numerator  of which is the
                    Comparison  Index and the  denominator  of which is the Base
                    Index;  provided,  however,  that the  Restrictive  Covenant
                    Consideration shall never be less than $775,000.00.

                    If for any reason the Price  Index  ceases to be  published,
                    Publix and Vass  shall use such  equivalent  Consumer  Price
                    Index as is then published by any successor  governmental or
                    such  non-governmental  agency as may then be  publishing  a
                    reasonably  equivalent Consumer Price Index. In either case,
                    such  Consumer  Price  Index  shall be adjusted to the Price
                    Index.  If the basis upon which the Price  Index is computed
                    changes  prior  to  any  Adjustment   Date,  then  a  proper
                    adjustment shall be made so that the results obtained are as
                    nearly equivalent as possible to those which would have been
                    obtained  had  such  basis  not   changed.   Notwithstanding
                    anything contrary which may be contained herein, in no event
                    shall the Restrictive Covenant Consideration be increased by
                    more than .66% per month.

               The  foregoing  amount  shall  be paid  in a lump  sum  upon  any
               applicable  termination,  less any deductions required by law. 

     7.   NOTICES. Any notice, request, demand, consent,  approval,  instruction
          or other  communication  required or  permitted  under this  Agreement
          (collectively   a   "notice")   shall  be  in  writing  and  shall  be
          sufficiently   given  if  delivered  in  person,   sent  by  telex  or
          telecopier,  sent by a reputable  overnight courier service or sent by
          registered or certified mail, postage prepaid, as follows:

               If to Vass:                         William H. Vass 
                                                   904 Fairlington Drive
                                                   Lakeland, FL 33813

              If to Publix:                        Publix Super Markets, Inc.
                                                   Post Office Box 407
                                                   Lakeland, FL 33802-0407
                                                   Attention:  Tina P. Johnson,
                                                   Senior Vice President

              With copy to:                        John A. Attaway, Jr., Esquire
                                                   Corporate Counsel
                                                   Publix Super Markets, Inc.
                                                   Post Office Box 407
                                                   Lakeland, FL 33802-0407

               Any notice which is delivered  personally in the manner  provided
          herein shall be deemed to have been duly given to the party to whom it
          is  directed  upon  actual  receipt by such party (or by such  party's
          agent for notices hereunder). Any notice which is addressed and mailed
          in the manner  herein  provided  shall be  presumed  to have been duly
          given to the party to whom it is  addressed  at the close of business,
          local time of the recipient,  on the fifth day after the date it is so
          placed in the mail.  Any notice which is telexed or  telecopied in the
          manner  provided  herein  shall be presumed to have been duly given to
          the party to whom it is directed  upon  confirmation  of such telex or
          telecopy.  Any notice which is sent by a reputable  overnight  courier
          service in the manner  provided  herein shall be presumed to have been
          duly  given to the  party to which  it is  addressed  at the  close of
          business  on the next day  after  the day it is  deposited  with  such
          courier service.

               Any  person  wishing  to change  the  person or  address  to whom
          notices  are to be given  may do so by  complying  with the  foregoing
          notice provisions.

     8.   GENERAL PROVISIONS.

          (a)  This Agreement  embodies the entire  agreement and  understanding
               among the  parties  with  respect to the subject  matter  hereof,
               expressly  superseding all prior  agreements and  understandings,
               whether oral or written.

          (b)  No  change,  modification  or  attempted  waiver  of  any  of the
               provisions  of this  Agreement  shall be  binding  upon any party
               hereto  unless  reduced to writing  and signed by or on behalf of
               all of the parties to this Agreement or their successors.

          (c)  Any number of  counterparts  of this  Agreement may be signed and
               delivered,  each of which shall be considered an original and all
               of which, together, shall constitute one and the same instrument.

          (d)  Whenever  used in  this  Agreement,  the  singular  number  shall
               include the plural, the plural number shall include the singular,
               and the use of any gender  shall  include all  genders  where the
               context so permits.

          (e)  Section and paragraph  titles are used solely for  convenience in
               this  Agreement  and  shall  not  be  used  in   interpreting  or
               construing any provision of this Agreement.

          (f)  This  Agreement  shall be governed by and construed in accordance
               with the laws of the State of Florida.

          (g)  The  waiver by any party to this  Agreement  of any breach of any
               provision of this Agreement  shall not operate or be construed as
               a waiver  of any  other  provision  of this  Agreement  or of any
               future breach of the provision so waived.

          (h)  In the event any  litigation  shall be instituted for the purpose
               of enforcing any of Publix's rights and remedies by reason of any
               breach  of  any  of  the  Restrictive   Covenants  by  Vass,  the
               prevailing  party or parties,  as  determined by the Court having
               jurisdiction  thereof,  shall be  entitled  to  recover  from the
               non-prevailing party or parties, in addition to all other relief,
               an amount equal to all costs and expenses  incurred in connection
               with such litigation,  including, without limitation,  reasonable
               fees of attorneys,  accountants and other experts at the pretrial
               level,  the trial  level  and in  connection  with all  appellate
               proceedings.  However,  if Vass is not the prevailing party, such
               recovery shall not exceed the amount of the Restrictive  Covenant
               Consideration  paid to Vass  pursuant  to section  6(h).  Neither
               party can  litigate  any matter  under this  Agreement  after the
               expiration  of the  first  annual  anniversary  of the end of the
               Restrictive Period.

          (i)  Vass and Publix each severally  acknowledges and confirm that the
               proper,  exclusive and convenient  venue for any legal proceeding
               instituted in connection with this Agreement, and with respect to
               any rights and  liabilities  hereunder,  shall be in Polk County,
               Florida,  and Vass and  Publix  each waive any  defense,  whether
               asserted by motion,  pleading  or  otherwise,  that Polk  County,
               Florida,  is an improper or inconvenient  venue,  and each hereby
               consent to the  personal  jurisdiction  of any Court of competent
               jurisdiction located in Polk County, Florida.

          IN WITNESS WHEREOF,  Vass has executed this Agreement this 28th day of
     August, 1998.

Signed in the presence of the following two witnesses:

/s/Susan R. Ward                                            /s/ William H. Vass
- -------------------------                                   -------------------
(WITNESS SIGNATURE)                                         William H. Vass
PRINT NAME: Susan R. Ward

/s/Blinda W. Payne
(WITNESS SIGNATURE)
PRINT NAME: Blinda W. Payne                                 

          IN WITNESS WHEREOF, Publix has caused this Agreement to be executed by
     its undersigned officer duly authorized this 28th day of August, 1998.

Signed in the presence of the               PUBLIX SUPER MARKETS, INC.
following two witnesses:

/s/Tina P. Johnson                          By:/s/Howard M. Jenkins             
- ------------------                             -------------------------
(WITNESS SIGNATURE)                            NAME: Howard M. Jenkins          
PRINT NAME: Tina P. Johnson                    TITLE: Chief Executive Officer   

/s/Sheri L. Dusse
- -------------------
(WITNESS SIGNATURE)
PRINT NAME: Sheri L. Dusse




                                                                      EXHIBIT 21

                           PUBLIX SUPER MARKETS, INC.

                            Subsidiary of the Company

Publix Alabama, Inc. (incorporated in Alabama)

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL  STATEMENT OF PUBLIX SUPER  MARKETS,  INC. FOR THE YEAR ENDED DECEMBER
26, 1998,  AND IS  QUALIFIED  IN ITS  ENTIRETY BY  REFERENCE  TO SUCH  FINANCIAL
STATEMENTS.
</LEGEND>
<CIK>                         0000081061
<NAME>                        PUBLIX SUPER MARKETS, INC.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-26-1998
<PERIOD-START>                             DEC-28-1997
<PERIOD-END>                               DEC-26-1998
<EXCHANGE-RATE>                                      1
<CASH>                                         669,326
<SECURITIES>                                     2,042
<RECEIVABLES>                                   71,267
<ALLOWANCES>                                         0
<INVENTORY>                                    657,565
<CURRENT-ASSETS>                             1,455,667
<PP&E>                                       2,991,868
<DEPRECIATION>                               1,227,527
<TOTAL-ASSETS>                               3,617,259
<CURRENT-LIABILITIES>                          998,282
<BONDS>                                              0
                                0
                                          0
<COMMON>                                       216,862
<OTHER-SE>                                   2,110,770
<TOTAL-LIABILITY-AND-EQUITY>                 3,617,259
<SALES>                                     12,067,125
<TOTAL-REVENUES>                            12,190,436
<CGS>                                        9,131,418
<TOTAL-COSTS>                               11,606,048
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                584,388
<INCOME-TAX>                                   206,114
<INCOME-CONTINUING>                            378,274
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   378,274
<EPS-PRIMARY>                                      1.74
<EPS-DILUTED>                                      1.74
        

</TABLE>


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