BAIRD ROBERT W & CO INC /WI/
13F-HR, 1999-05-18
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<PAGE>   1
                                 UNITED STATES
                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                              FORM 13F COVER PAGE

         Report for the Calendar Year or Quarter Ended:  March 31, 1999

Check here if Amendment [ ]:  Amendment Number:___
 This Amendment (Check only one.):   [ ] is a restatement.
                                     [ ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:                                   Robert W. Baird & Co. Incorporated
Address:                                777 E. Wisconsin Avenue
                                        Milwaukee, WI  53202



13F File Number:  28-1911

The institutional investment manager filing this report and the person by whom 
it is signed hereby represent that the person signing the report is authorized 
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:                          Charlotte Zerbs
Title:                         Assistant Compliance Director
Phone:                         414/765-3500

Signature, Place, and Date 
of Signing:                    /s/ Charlotte Zerbs    Milwaukee, WI   5/17/99 
                               ---------------------  -------------  -------  
                                    [Signature]       [City, State]  [Date]


Report Type (Check only one.): 

[X]                            13F HOLDINGS REPORT.  (Check here if all holdings
                               of this reporting manager are reported in this
                               report.)

[ ]                            13F NOTICE.  (Check here if no holdings reported
                               are in this report, and all holdings are reported
                               by other reporting manager(s).)

[ ]                            13F COMBINATION REPORT.  (Check here if a portion
                               of the holdings for this reporting manager are 
                               reported in this report and a portion are
                               reported by other manager(s).)
<PAGE>   2
                             FORM 13F SUMMARY PAGE


Report Summary:

Number of Other Included Managers:       3
                                        ------------

Form 13F Information Table Entry Total:  580
                                        ------------

Form 13F Information Table Value Total:  $3,367,786 (thousands)
                                        ------------


List of Other Included Managers:


Provide a numbered list of the name(s) and 13F file number(s) of all
Institutional investment managers with respect to which this report is filed,
other than the manager filing this report.

[If there are no entries in this list, state "NONE" and omit the column
headings and list entries.]

NAME                                         NO.

Northwestern Mutual Life Insurance Co.       1
Salomon Smith Barney                         2
Lockwood Financial Services, Inc.            3
<PAGE>   3
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS       CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- --------------------------------------------- --------------- ------------ --------------- --------------- ------------- -----------
<S>                                             <C>            <C>          <C>                <C>         <C>    <C>      <C>
ADC TELECOMMUNICATION INC                         COMMON       000886101        20,824             436,670 SH                SHARED 
AES CORP CONV 4.50% 08/15/05                      CONVERT      00130HAN5            49              50,000 PRN               SHARED 
A T & T CORP.                                     COMMON       001957109         7,032             271,783 SH                SHARED 
A T & T CORP.                                     COMMON       001957109           264              10,204 SH                 OTHER 
ABBOTT LABORATORIES                               COMMON       002824100        51,751           1,105,489 SH                SHARED 
ABBOTT LABORATORIES                               COMMON       002824100        27,115             579,228 SH                 OTHER 
ABBOTT LABORATORIES                               COMMON       002824100           294               6,290 SH                 OTHER 
ABBOTT LABORATORIES                               COMMON       002824100            23                 490 SH                 OTHER 
ACEPHARM INC                                      COMMON       00443D106            10              10,000 SH                SHARED 
ACXIOM CORP COM                                   COMMON       005125109         5,026             189,650 SH                SHARED 
ADVANCE MARKETING SVCS INC                        COMMON       00753T105           156              12,000 SH                SHARED 
AGOURON PHARMACEUTICALS INC                       COMMON       008488108         1,358              24,000 SH                SHARED 
AIR PRODS & CHEMS INC                             COMMON       009158106        12,412             362,408 SH                SHARED 
AIR PRODS & CHEMS INC                             COMMON       009158106        16,580             484,083 SH                 OTHER 
AIR PRODS & CHEMS INC                             COMMON       009158106           177               5,176 sh                 OTHER 
AIR PRODS & CHEMS INC                             COMMON       009158106            36               1,040 SH                 OTHER 
AIR TOUCH COMMUNICATIONS                          COMMON       00949T100         1,047              10,840 SH                SHARED 
ALBANY INTL CORP NEW CL A                         COMMON       012348108         2,519             134,335 SH                SHARED 
ALBERTSONS INC                                    COMMON       013104104         2,191              40,249 SH                SHARED 
ALLIED SIGNAL INC                                 COMMON       019512102           299               6,080 SH                SHARED 
ALLSTATE CORP                                     COMMON       020002101           558              15,068 SH                SHARED 
ALZA CORP CONV 5.0% 05/01/06                      CONVERT      022615AD0            23              20,000 PRN               SHARED 
AMAZON COM INC                                    COMMON       023135106         1,766              10,255 SH                SHARED 
AMERICA ONLINE INC                                COMMON       02364J104         9,722              66,138 SH                SHARED 
AMERICAN ELECTRIC POWER                           COMMON       025537101           245               6,169 SH                SHARED 
AMERICAN EXPRESS CO                               COMMON       025816109         1,210              10,275 SH                SHARED 
AMERICAN GENERAL CORP                             COMMON       026351106           321               4,550 SH                SHARED 
AMERICAN HOME PRODS CORP                          COMMON       026609107        16,750             256,698 SH                SHARED 
AMERICAN HOME PRODS CORP                          COMMON       026609107           225               3,450 SH                 OTHER 
AMERICAN INTL GROUP INC                           COMMON       026874107        36,501             559,408 SH                SHARED 
AMERICAN INTL GROUP INC                           COMMON       026874107        51,943             430,616 SH                 OTHER 
AMERICAN INTL GROUP INC                           COMMON       026874107           556               4,613 SH                 OTHER 
AMERICAN INTL GROUP INC                           COMMON       026874107           110                 915 SH                 OTHER 
AMERITECH CORP NEW                                COMMON       030954101         8,758             151,979 SH                SHARED 
AMERITECH CORP NEW                                COMMON       030954101           271               4,700 SH                 OTHER 
AMGEN INC                                         COMMON       031162100         9,307             124,304 SH                SHARED 
AMGEN INC                                         COMMON       031162100            37                 500 SH                 OTHER 
AMGEN INC                                         COMMON       031162100            11                 142 SH                 OTHER 
A M P INC                                         COMMON       031897101           554              10,361 SH                SHARED 
AMSOUTH BANCORP                                   COMMON       032165102           598              13,153 SH                SHARED 
ANADARKO PETE CORP                                COMMON       032511107         2,210              58,546 SH                SHARED 
ANDREW CORP                                       COMMON       034425108           253              20,550 SH                SHARED 
ANESTA CORP COM                                   COMMON       034603100         2,011              89,125 SH                SHARED 
ANHEUSER BUSCH COS INC                            COMMON       035229103         6,126              80,467 SH                SHARED 
ANHEUSER BUSCH COS INC                            COMMON       035229103           184               2,412 SH                 OTHER 

<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- -------------------------------------------- ----------------- ---------------------------- -------------
<S>                                                 <C>            <C>           <C>           <C>
ADC TELECOMMUNICATION INC                                 1               0           0          436,670
AES CORP CONV 4.50% 08/15/05                              1          50,000           0                0
A T & T CORP.                                             1          16,600           0          255,183
A T & T CORP.                                           N/A           6,750           0            3,454
ABBOTT LABORATORIES                                       1         432,368           0          673,121
ABBOTT LABORATORIES                                       2         579,228           0                0
ABBOTT LABORATORIES                                       3               0       5,808              482
ABBOTT LABORATORIES                                     N/A               0           0              490
ACEPHARM INC                                              1               0           0           10,000
ACXIOM CORP COM                                           1          37,980           0          151,670
ADVANCE MARKETING SVCS INC                                1               0           0           12,000
AGOURON PHARMACEUTICALS INC                               1               0           0           24,000
AIR PRODS & CHEMS INC                                     1         251,909           0          110,499
AIR PRODS & CHEMS INC                                     2         484,083           0                0
AIR PRODS & CHEMS INC                                     3               0       4,767              409
AIR PRODS & CHEMS INC                                   N/A               0           0            1,040
AIR TOUCH COMMUNICATIONS                                  1           6,100           0            4,740
ALBANY INTL CORP NEW CL A                                 1          59,892           0           74,443
ALBERTSONS INC                                            1          10,880           0           29,369
ALLIED SIGNAL INC                                         1           4,615           0            1,465
ALLSTATE CORP                                             1           6,700           0            8,368
ALZA CORP CONV 5.0% 05/01/06                              1          20,000           0                0
AMAZON COM INC                                            1               0           0           10,255
AMERICA ONLINE INC                                        1           2,880           0           63,258
AMERICAN ELECTRIC POWER                                   1             600           0            5,569
AMERICAN EXPRESS CO                                       1           3,200           0            7,075
AMERICAN GENERAL CORP                                     1               0           0            4,550
AMERICAN HOME PRODS CORP                                  1          53,530           0          203,168
AMERICAN HOME PRODS CORP                                N/A               0           0            3,450
AMERICAN INTL GROUP INC                                   1         297,815           0          261,593
AMERICAN INTL GROUP INC                                   2         430,616           0                0
AMERICAN INTL GROUP INC                                   3               0       4,250              363
AMERICAN INTL GROUP INC                                 N/A               0           0              915
AMERITECH CORP NEW                                        1          30,817           0          121,162
AMERITECH CORP NEW                                      N/A               0           0            4,700
AMGEN INC                                                 1          13,800           0          110,504
AMGEN INC                                                 2             500           0                0
AMGEN INC                                                 3               0         142                0
A M P INC                                                 1           3,529           0            6,832
AMSOUTH BANCORP                                           1           7,200           0            5,953
ANADARKO PETE CORP                                        1          33,766           0           24,780
ANDREW CORP                                               1             200           0           20,350
ANESTA CORP COM                                           1               0           0           89,125
ANHEUSER BUSCH COS INC                                    1          12,858           0           67,609
ANHEUSER BUSCH COS INC                                  N/A               0           0            2,412
</TABLE>


                                     Page 1
<PAGE>   4
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                        COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6  
                                                  TITLE                        VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                   OF CLASS        CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ---------------------------------------- ------------------- ------------- --------------- --------------- ------------- -----------
<S>                                             <C>            <C>          <C>                <C>         <C>   <C>       <C>
ANTEC CORP COM                                    COMMON       03664P105            2,576          119,800 SH                 SHARED
APACHE CORP                                       COMMON       037411105            2,716          104,225 SH                 SHARED
APPLIED MATLS INC                                 COMMON       038222105            1,117           18,100 SH                 SHARED
ARCHER DANIELS MIDLAND                            COMMON       039483102              262           17,850 SH                 SHARED
ARCHER DANIELS MIDLAND                            COMMON       039483102                2              138 SH                  OTHER
ARCHER DANIELS MIDLAND                            COMMON       039483102               11              764 SH                  OTHER
ARTESYN TECHNOLOGIES INC                          COMMON       043127109            4,488          362,693 SH                 SHARED
ASSOCIATED BANCORP                                COMMON       045487105              956           29,945 SH                 SHARED
ATLANTIC RICHFIELD COMPANY                        COMMON       048825103            2,846           38,914 SH                 SHARED
ATLANTIC RICHFIELD COMPANY                        COMMON       048825103               69              948 SH                  OTHER
AURA SYS INC                                      COMMON       051526101                4           10,000 SH                 SHARED
AUTOMATIC DATA PROCESSING INC.                    COMMON       053015103           31,993          773,256 SH                 SHARED
AUTOMATIC DATA PROCESSING INC.                    COMMON       053015103           27,405          662,348 SH                  OTHER
AUTOMATIC DATA PROCESSING INC.                    COMMON       053015103              299            7,221 SH                  OTHER
AUTOMATIC DATA PROCESSING INC.                    COMMON       053015103               85            2,050 SH                  OTHER
AVERY DENNISON CORP COM                           COMMON       053611109            2,339           40,685 SH                 SHARED
AVERY DENNISON CORP COM                           COMMON       053611109                3               55 SH                  OTHER
BISYS GROUP INC                                   COMMON       055472104            6,378          113,395 SH                 SHARED
BP AMOCO ADS                                      COMMON       055622104            6,508           64,436 SH                 SHARED
BP AMOCO ADS                                      COMMON       055622104              668            6,616 SH                  OTHER
BANK ONE CORP                                     COMMON       06423A103           13,639          247,698 SH                 SHARED
BANKAMERICA CORP NEW                              COMMON       06605F102            1,895           26,838 SH                 SHARED
BAXTER INTL INC                                   COMMON       071813109              250            3,782 SH                 SHARED
BED BATH & BEYOND INC                             COMMON       075896100              526           14,400 SH                 SHARED
BELL ATLANTIC CORP                                COMMON       077853109              616           11,921 SH                 SHARED
BELL SPORTS CORP SUB CONV DEB                     CONVERT      077903AA0                8           10,000 PRN                SHARED
BELLSOUTH CORP.                                   COMMON       079860102            1,480           36,950 SH                 SHARED
BELLSOUTH CORP.                                   COMMON       079860102                8              188 SH                  OTHER
BERKSHIRE HATHAWAY INC DEL                        COMMON       084670108              500                7 SH                 SHARED
BESTFOODS, INC                                    COMMON       08658U101           14,829          315,521 SH                 SHARED
BESTFOODS, INC                                    COMMON       08658U101           14,383          306,021 SH                  OTHER
BESTFOODS, INC                                    COMMON       08658U101              156            3,320 SH                  OTHER
BESTFOODS, INC                                    COMMON       08658U101               28              600 SH                  OTHER
BEVERLY ENTERPRISES INC                           COMMON       087851309              534          104,100 SH                 SHARED
BILLING INFRMTN CONCPTSCORP                       COMMON       090063108            6,311          531,436 SH                 SHARED
BIOMET INC                                        COMMON       090613100            3,413           81,390 SH                 SHARED
BIOMET INC                                        COMMON       090613100                3               80 SH                  OTHER
BLACK BOX CORP COM                                COMMON       091826107            5,071          163,570 SH                 SHARED
BLOCK H & R INC                                   COMMON       093671105              210            4,440 SH                 SHARED
BOEING CO                                         COMMON       097023105              512           15,052 SH                 SHARED
BOEING CO                                         COMMON       097023105                3               85 SH                  OTHER
BONE CARE INTL INC COM                            COMMON       098072101            5,145          501,965 SH                 SHARED
BRADY W H CO CL A                                 COMMON       104674106              330           15,765 SH                 SHARED
BRISTOL MYERS SQUIBB CO                           COMMON       110122108           40,358          629,366 SH                 SHARED
BRISTOL MYERS SQUIBB CO                           COMMON       110122108               20              313 SH                  OTHER


<CAPTION>                 
                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- -------------------------------------------- ----------------- ----------------------------- ------------
<S>                                                 <C>            <C>           <C>           <C>                                  
ANTEC CORP COM                                          1                 0           0          119,800
APACHE CORP                                             1                 0           0          104,225
APPLIED MATLS INC                                       1             9,800           0            8,300
ARCHER DANIELS MIDLAND                                  1                 0           0           17,850
ARCHER DANIELS MIDLAND                                  3                 0         138                0
ARCHER DANIELS MIDLAND                                N/A                 0           0              764
ARTESYN TECHNOLOGIES INC                                1            66,590           0          296,103
ASSOCIATED BANCORP                                      1               400           0           29,545
ATLANTIC RICHFIELD COMPANY                              1            10,158           0           28,756
ATLANTIC RICHFIELD COMPANY                            N/A                 0           0              948
AURA SYS INC                                            1                 0           0           10,000
AUTOMATIC DATA PROCESSING INC.                          1           449,781           0          323,475
AUTOMATIC DATA PROCESSING INC.                          2           662,348           0                0
AUTOMATIC DATA PROCESSING INC.                          2                 0       6,671              550
AUTOMATIC DATA PROCESSING INC.                        N/A                 0           0            2,050
AVERY DENNISON CORP COM                                 1                 0           0           40,685
AVERY DENNISON CORP COM                                 3                 0          55                0
BISYS GROUP INC                                         1            24,200           0           89,195
BP AMOCO ADS                                            1            12,532           0           51,904
BP AMOCO ADS                                          N/A             6,616           0                0
BANK ONE CORP                                           1            44,966           0          202,732
BANKAMERICA CORP NEW                                    1             2,068           0           24,770
BAXTER INTL INC                                         1             1,967           0            1,815
BED BATH & BEYOND INC                                   1            13,150           0            1,250
BELL ATLANTIC CORP                                      1             1,974           0            9,947
BELL SPORTS CORP SUB CONV DEB                           1                 0           0           10,000
BELLSOUTH CORP.                                         1             8,088           0           28,862
BELLSOUTH CORP.                                       N/A                 0           0              188
BERKSHIRE HATHAWAY INC DEL                              1                 0           0                7
BESTFOODS, INC                                          1           192,482           0          123,039
BESTFOODS, INC                                          2           306,021           0                0
BESTFOODS, INC                                          3                 0       3,065              255
BESTFOODS, INC                                        N/A                 0           0              600
BEVERLY ENTERPRISES INC                                 1             7,200           0           96,900
BILLING INFRMTN CONCPTSCORP                             1           103,595           0          427,841
BIOMET INC                                              1            31,450           0           49,940
BIOMET INC                                              3                 0          80                0
BLACK BOX CORP COM                                      1            32,245           0          131,325
BLOCK H & R INC                                         1             2,190           0            2,250
BOEING CO                                               1             7,310           0            7,742
BOEING CO                                               3                 0          85                0
BONE CARE INTL INC COM                                  1                 0           0          501,965
BRADY W H CO CL A                                       1                 0           0           15,765
BRISTOL MYERS SQUIBB CO                                 1           168,581           0          460,785
BRISTOL MYERS SQUIBB CO                                 2               313           0                0
</TABLE>



                                     Page 2
<PAGE>   5
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS       CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ------------------------------------------- ---------------- -------------- -------------- --------------- ----- -------- ----------
<S>                                             <C>            <C>          <C>                <C>         <C>    <C>     <C>
BRISTOL MYERS SQUIBB CO                           COMMON       110122108            1,424           22,200 SH                 OTHER
INSURED DEPOSIT ACCOUNT                           CASH EQV     123995672               10           10,211 SH                SHARED
CCC INFOMTN SVCS GRP INC COM                      COMMON       12487Q109            2,191          188,510 SH                SHARED
CBS CORP                                          COMMON       12490K107              437           10,712 SH                SHARED
CDW COMPUTER CTRS INC                             COMMON       125129106            5,088           73,735 SH                SHARED
C S X CORP                                        COMMON       126408103              234            6,000 SH                SHARED
CVS CORP                                          COMMON       126650100              394            8,305 SH                SHARED
CAMPBELL SOUP CO                                  COMMON       134429109              268            6,587 SH                SHARED
CANADIAN PAC LTD NEW COM                          COMMON       135923100              436           22,300 SH                SHARED
CARDINAL HEALTH INC                               COMMON       14149Y108              358            5,428 SH                SHARED
CARNIVAL CORP CL A                                COMMON       143658102            1,007           15,700 SH                SHARED
CARNIVAL CORP CL A                                COMMON       143658102                5               80 SH                 OTHER
CATALINA MARKETING CORP                           COMMON       148867104            5,942           69,190 SH                SHARED
CATERPILLAR TRACTOR                               COMMON       149123101              514            8,021 SH                SHARED
CATERPILLAR TRACTOR                               COMMON       149123101                7              112 SH                 OTHER
CERNER CORP                                       COMMON       156782104              209           13,000 SH                SHARED
THE CHASE MANHATTAN CORP                          COMMON       16161A108            2,678           32,912 SH                SHARED
CHEMICAL FINANCIAL CORP                           COMMON       163731102              502           15,681 SH                SHARED
CHEVRON CORP                                      COMMON       166751107            1,153           12,991 SH                SHARED
CHEVRON CORP                                      COMMON       166751107                6               63 SH                 OTHER
CHRISTIANA COS INC                                COMMON       170819106                0           10,000 SH                SHARED
CINCINNATI BELL INC                               COMMON       171870108              468           20,875 SH                SHARED
CINCINNATI BELL INC                               COMMON       171870108               16              700 SH                 OTHER
CINCINNATI GAS & ELEC CO JR DE                    CONVERT      172070831              331           12,900 PRN               SHARED
CISCO SYS INC                                     COMMON       17275R102           27,899          254,637 SH                SHARED
CISCO SYS INC                                     COMMON       17275R102            9,175           83,744 SH                 OTHER
CISCO SYS INC                                     COMMON       17275R102              167            1,527 SH                 OTHER
CISCO SYS INC                                     COMMON       17275R102               11              100 SH                 OTHER
CINTAS CORP                                       COMMON       172908105            2,360           36,105 SH                SHARED
CINTAS CORP                                       COMMON       172908105               42              640 SH                 OTHER
CITIGROUP INC                                     COMMON       172967101           20,753          324,900 SH                SHARED
CITIGROUP INC                                     COMMON       172967101           16,960          265,511 SH                 OTHER
CITIGROUP INC                                     COMMON       172967101              182            2,848 SH                 OTHER
CITIZENS UTILS CO DEL CLASS B                     COMMON       177342201              243           31,332 SH                SHARED
CLOROX CO                                         COMMON       189054109            3,301           28,167 SH                SHARED
CLOROX CO                                         COMMON       189054109                4               30 SH                 OTHER
COCA COLA CO                                      COMMON       191216100           26,447          430,907 SH                SHARED
COCA COLA CO                                      COMMON       191216100           21,446          349,424 SH                 OTHER
COCA COLA CO                                      COMMON       191216100              233            3,796 SH                 OTHER
COCA COLA CO                                      COMMON       191216100              126            2,050 SH                 OTHER
COLGATE PALMOLIVE CO                              COMMON       194162103           24,972          271,433 SH                SHARED
COLGATE PALMOLIVE CO                              COMMON       194162103           26,723          290,472 SH                 OTHER
COLGATE PALMOLIVE CO                              COMMON       194162103              287            3,124 SH                 OTHER
COLGATE PALMOLIVE CO                              COMMON       194162103               24              260                    OTHER
COMPAQ COMPUTER CORP                              COMMON       204493100            1,057           33,367 SH                SHARED


<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- --------------------------------------------- ----------------- -------------------------- --------------
<S>                                                 <C>            <C>           <C>           <C>  
BRISTOL MYERS SQUIBB CO                                 N/A          18,000           0            4,200
INSURED DEPOSIT ACCOUNT                                   1          10,211           0                0
CCC INFOMTN SVCS GRP INC COM                              1          64,550           0          123,960
CBS CORP                                                  1           5,392           0            5,320
CDW COMPUTER CTRS INC                                     1          17,850           0           55,885
C S X CORP                                                1               0           0            6,000
CVS CORP                                                  1               0           0            8,305
CAMPBELL SOUP CO                                          1           1,166           0            5,421
CANADIAN PAC LTD NEW COM                                  1           1,300           0           21,000
CARDINAL HEALTH INC                                       1           1,362           0            4,066
CARNIVAL CORP CL A                                        1          14,000           0            1,700
CARNIVAL CORP CL A                                        3               0          80                0
CATALINA MARKETING CORP                                   1          11,730           0           57,460
CATERPILLAR TRACTOR                                       1           1,810           0            6,211
CATERPILLAR TRACTOR                                       2             112           0                0
CERNER CORP                                               1           2,400           0           10,600
THE CHASE MANHATTAN CORP                                  1           3,533           0           29,379
CHEMICAL FINANCIAL CORP                                   1           5,497           0           10,184
CHEVRON CORP                                              1           2,650           0           10,341
CHEVRON CORP                                              2              63           0                0
CHRISTIANA COS INC                                        1               0           0           10,000
CINCINNATI BELL INC                                       1           4,825           0           16,050
CINCINNATI BELL INC                                     N/A               0           0              700
CINCINNATI GAS & ELEC CO JR DE                            1             200           0           12,700
CISCO SYS INC                                             1          72,261           0          182,376
CISCO SYS INC                                             2          83,744           0                0
CISCO SYS INC                                             3               0       1,459               68
CISCO SYS INC                                           N/A               0           0              100
CINTAS CORP                                               1          13,480           0           22,625
CINTAS CORP                                             N/A               0           0              640
CITIGROUP INC                                             1         144,361           0          180,539
CITIGROUP INC                                             2         265,511           0                0
CITIGROUP INC                                             3               0       2,623              225
CITIZENS UTILS CO DEL CLASS B                             1           2,000           0           29,332
CLOROX CO                                                 1           2,385           0           25,782
CLOROX CO                                                 3               0          30                0
COCA COLA CO                                              1         211,691           0          219,216
COCA COLA CO                                              2         349,424           0                0
COCA COLA CO                                              3               0       3,490              306
COCA COLA CO                                            N/A               0           0            2,050
COLGATE PALMOLIVE CO                                      1         177,907           0           93,526
COLGATE PALMOLIVE CO                                      3         290,472           0                0
COLGATE PALMOLIVE CO                                      3               0       2,880              244
COLGATE PALMOLIVE CO                                    N/A               0           0              260
COMPAQ COMPUTER CORP                                      1           4,675           0           28,692
</TABLE>


                                     Page 3
<PAGE>   6
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS       CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ------------------------------------------ ----------------- ------------- --------------- --------------- ------ ------- ----------
<S>                                             <C>            <C>            <C>             <C>          <C>    <C>     <C>
COMPUTER SCIENCES CORP                            COMMON       205363104            778             14,090 SH                 SHARED
COMPUTER SCIENCES CORP                            COMMON       205363104              6                100 SH                  OTHER
COMPUTER TASK GROUP INC COM                       COMMON       205477102          4,814            225,205 SH                 SHARED
COMPUWARE CORP                                    COMMON       205638109            499             20,880 SH                 SHARED
COMPUWARE CORP                                    COMMON       205638109              2                100 SH                  OTHER
COMVERSE TECHNOLOGY INC                           COMMON       205862402         10,110            178,412 SH                 SHARED
COMVERSE TECH 5.750% 10/01/06                     CONVERT      205862AE5          2,915          1,805,000 PRN                SHARED
CONAGRA INC                                       COMMON       205887102          2,933            114,475 SH                 SHARED
CONCORD EFS INC                                   COMMON       206197105            477             17,310 SH                 SHARED
CONSOLIDATED PAPERS INC                           COMMON       209759109          2,612            111,157 SH                 SHARED
CONSOLIDATED PAPERS INC                           COMMON       209759109            110              4,700 SH                  OTHER
CONVERGYS CORP                                    COMMON       212485106            280             15,625 SH                 SHARED
CONVERGYS CORP                                    COMMON       212485106             12                700 SH                  OTHER
COR THERAPEUTICS INC                              COMMON       217753102            111             11,195 SH                 SHARED
CORNING INC                                       COMMON       219350105          1,283             21,380 SH                 SHARED
CROSS A T CO CL A                                 COMMON       227478104            138             18,900 SH                 SHARED
D P L INC                                         COMMON       233293109            187             11,346 SH                 SHARED
DANAHER CORP SHS BEN INT                          COMMON       235851102            397              7,600 SH                 SHARED
DAYTON HUDSON CORP                                COMMON       239753106          1,928             28,941 SH                 SHARED
DAYTON SUPERIOR CORP CL A                         COMMON       240028100          1,473             84,800 SH                 SHARED
DELL COMPUTER CORP                                COMMON       247025109          1,270             31,077 SH                 SHARED
DELTA AIR LINES INC DEL COM                       COMMON       247361108            334              4,800 SH                 SHARED
DISNEY WALT PRODUCTIONS                           COMMON       254687106          7,006            225,087 SH                 SHARED
DOMINION BRDG CORP                                COMMON       257192104              0             15,000 SH                 SHARED
DONALDSON INC                                     COMMON       257651109            277             15,375 SH                 SHARED
DOVER CORP                                        COMMON       260003108          2,126             64,679 SH                 SHARED
DOVER CORP                                        COMMON       260003108            799             24,300 SH                  OTHER
DOW CHEMICAL CORP                                 COMMON       260543103          2,456             26,356 SH                 SHARED
DOW CHEMICAL CORP                                 COMMON       260543103             61                650 SH                  OTHER
DU PONT E I DE NEMOURS CO                         COMMON       263534109          2,281             39,278 SH                 SHARED
DU PONT E I DE NEMOURS CO                         COMMON       263534109              5                 92 SH                  OTHER
DUKE PWR CO                                       COMMON       264399106          3,000             54,727 SH                 SHARED
DUKE PWR CO                                       COMMON       264399106            403              7,350 SH                  OTHER
DURA AUTOMOTIVE SYS CAP TR TR                     CONVERT      26632M201          1,645             68,550 PRN                SHARED
E M C CORP MASS                                   COMMON       268648102          6,842             53,557 SH                 SHARED
E TRADE GROUP INC                                 COMMON       269246104          5,530             94,830 SH                 SHARED
ECOLAB INC                                        COMMON       278865100            876             24,675 SH                 SHARED
ECOLAB INC                                        COMMON       278865100              7                200 SH                  OTHER
ELAN P L C ADR                                    COMMON       284131208          9,300            133,340 SH                 SHARED
ELECTRONIC DATA SYSTEMS                           COMMON       285661104            278              5,701 SH                 SHARED
EMERSON ELEC CO                                   COMMON       291011104         34,950            660,217 SH                 SHARED
EMERSON ELEC CO                                   COMMON       291011104         19,859            375,136 SH                  OTHER
EMERSON ELEC CO                                   COMMON       291011104            212              4,007 SH                  OTHER
EMERSON ELEC CO                                   COMMON       291011104            997             18,840 SH                  OTHER
ENRON CORP                                        COMMON       293561106            241              3,745 SH                 SHARED


<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- ------------------------------------------- ------------------- -------------------------- --------------
<S>                                                 <C>            <C>           <C>           <C>                                  
COMPUTER SCIENCES CORP                                 1              11,790        0               2,300
COMPUTER SCIENCES CORP                                 2                 100        0                   0
COMPUTER TASK GROUP INC COM                            1              42,145        0             183,060
COMPUWARE CORP                                         1                 600        0              20,280
COMPUWARE CORP                                         3                   0      100                   0
COMVERSE TECHNOLOGY INC                                1              12,381        0             166,031
COMVERSE TECH 5.750% 10/01/06                          1                   0        0           1,805,000
CONAGRA INC                                            1                 600        0             113,875
CONCORD EFS INC                                        1              16,050        0               1,260
CONSOLIDATED PAPERS INC                                1              10,633        0             100,524
CONSOLIDATED PAPERS INC                              N/A                   0        0               4,700
CONVERGYS CORP                                         1               4,825        0              10,800
CONVERGYS CORP                                       N/A                   0        0                 700
COR THERAPEUTICS INC                                   1                   0        0              11,195
CORNING INC                                            1               3,225        0              18,155
CROSS A T CO CL A                                      1                   0        0              18,900
D P L INC                                              1               3,075        0               8,271
DANAHER CORP SHS BEN INT                               1               7,100        0                 500
DAYTON HUDSON CORP                                     1               6,400        0              22,541
DAYTON SUPERIOR CORP CL A                              1                   0        0              84,800
DELL COMPUTER CORP                                     1              10,970        0              20,107
DELTA AIR LINES INC DEL COM                            1                   0        0               4,800
DISNEY WALT PRODUCTIONS                                1              31,405        0             193,682
DOMINION BRDG CORP                                     1                   0        0              15,000
DONALDSON INC                                          1              14,625        0                 750
DOVER CORP                                             1              20,779        0              43,900
DOVER CORP                                           N/A              24,000        0                 300
DOW CHEMICAL CORP                                      1               4,369        0              21,987
DOW CHEMICAL CORP                                    N/A                   0        0                 650
DU PONT E I DE NEMOURS CO                              1               9,794        0              29,484
DU PONT E I DE NEMOURS CO                              2                  92        0                   0
DUKE PWR CO                                            1              12,077        0              42,650
DUKE PWR CO                                          N/A               6,000        0               1,350
DURA AUTOMOTIVE SYS CAP TR TR                          1                   0        0              68,550
E M C CORP MASS                                        1              23,495        0              30,062
E TRADE GROUP INC                                      1                   0        0              94,830
ECOLAB INC                                             1              16,000        0               8,675
ECOLAB INC                                           N/A                   0        0                 200
ELAN P L C ADR                                         1               3,530        0             129,810
ELECTRONIC DATA SYSTEMS                                1               3,225        0               2,476
EMERSON ELEC CO                                        1             313,048        0             347,169
EMERSON ELEC CO                                        2             375,136        0                   0
EMERSON ELEC CO                                        3                   0    3,697                 310
EMERSON ELEC CO                                      N/A              15,000        0               3,840
ENRON CORP                                             1                 400        0               3,345
</TABLE>




                                     Page 4
<PAGE>   7
<TABLE>
<CAPTION>
No.                                            13F File Number           Name                                       AS OF 03/31/99
- ----                                           28-1911                   ROBERT W. BAIRD & CO. INCORPORATED
                                                                         FORM 13F INFORMATION TABLE

                         COLUMN 1                 COLUMN 2     COLUMN 3   COLUMN 4   COLUMN 5             COLUMN 6 
                                                                            VALUE     SHRS OR  SH/  PUT/  INVESTMENT
                                                   TITLE                                                                            
NAME OF ISSUER                                    OF CLASS       CUSIP    (x$1000)   PRN AMT   PRN  CALL  DISCRETION
- ------------------------------------------------- ------------ --------- --------- ---------- ---- ----- -----------
<S>                                               <C>          <C>          <C>     <C>       <C>  <C>     <C>   
EQUITABLE COS INC                                 COMMON       29444G107       222      3,172 SH           SHARED              
EXXON CORP                                        COMMON       302290101    12,929    183,233 SH           SHARED              
EXXON CORP                                        COMMON       302290101         5         73 SH            OTHER              
EXXON CORP                                        COMMON       302290101        71      1,000 SH            OTHER              
F P L GROUP INC                                   COMMON       302571104     1,693     31,800 SH           SHARED              
F P L GROUP INC                                   COMMON       302571104        96      1,800 SH            OTHER              
FAMILY DLR STORES INC                             COMMON       307000109     3,713    161,435 SH           SHARED              
FASTENAL CO                                       COMMON       311900104    17,586    501,553 SH           SHARED              
FASTENAL CO                                       COMMON       311900104    11,156    318,185 SH            OTHER              
FASTENAL CO                                       COMMON       311900104       114      3,249 SH            OTHER              
FASTENAL CO                                       COMMON       311900104         7        200 SH            OTHER              
F D X CORPORATION                                 COMMON       31304N107     1,024     11,010 SH           SHARED              
FEDERAL NAT MORTGAGE ASSN                         COMMON       313586109     3,670    104,659 SH           SHARED              
FEDERAL NAT MORTGAGE ASSN                         COMMON       313586109        19        530 SH            OTHER              
FEMALE HEALTH CO COM                              COMMON       314462102       353    282,767 SH           SHARED              
FIFTH 3RD BANCORP                                 COMMON       316773100    70,173  1,064,241 SH           SHARED              
FIFTH 3RD BANCORP                                 COMMON       316773100    26,529    402,336 SH            OTHER              
FIFTH 3RD BANCORP                                 COMMON       316773100       286      4,345 SH            OTHER              
FIFTH 3RD BANCORP                                 COMMON       316773100        35        525 SH            OTHER              
FINLAY ENTERPRISES INC COM NEW                    COMMON       317884203       108     10,000 SH           SHARED              
FIRST FED CAP CORP                                COMMON       319960100     6,251    532,034 SH           SHARED              
FIRST MANITOWOC BANCORP INC CD                    COMMON       32076F108       604     17,991 SH           SHARED              
FIRST TENN NATL CORP                              COMMON       337162101       474     12,935 SH           SHARED              
FIRST UNION CORP                                  COMMON       337358105     2,045     38,270 SH           SHARED              
FIRSTAR CORP NEW WIS                              COMMON       33763V109     4,056    135,957 SH           SHARED              
FIRSTAR CORP NEW WIS                              COMMON       33763V109        27        912 SH            OTHER              
FISERV INC                                        COMMON       337738108    34,796    973,306 SH           SHARED              
FISERV INC                                        COMMON       337738108    30,462    852,093 SH            OTHER              
FISERV INC                                        COMMON       337738108       328      9,186 SH            OTHER              
FISERV INC                                        COMMON       337738108        56      1,560 SH            OTHER              
FLEET FINL GROUP INC NEW                          COMMON       338915101       896     23,826 SH           SHARED              
FLEET FINL GROUP INC NEW                          COMMON       338915101         4        115 SH            OTHER              
FLOWSERVE CORP                                    COMMON       34354P105       170     10,900 SH           SHARED              
FORD MOTOR                                        COMMON       345370100       342      6,041 SH           SHARED              
FORT JAMES CORPORATION                            COMMON       347471104       445     14,037 SH           SHARED              
FRANKLIN RES INC                                  COMMON       354613101       352     12,500 SH           SHARED              
G & K SVCS INC CL A                               COMMON       361268105       390      8,434 SH           SHARED              
G T E CORP                                        COMMON       362320103     1,776     29,351 SH           SHARED              
ARTHUR J GALLAGHER & CO                           COMMON       363576109     3,066     66,645 SH           SHARED              
GANNETT INC DEL                                   COMMON       364730101     1,302     20,670 SH           SHARED              
G A P INC                                         COMMON       364760108     6,011     89,293 SH           SHARED              
GATEWAY 2000 INC                                  COMMON       367833100       449      6,542 SH           SHARED              
GENERAL ELECTRIC COMPANY                          COMMON       369604103    62,665    566,461 SH           SHARED              
GENERAL ELECTRIC COMPANY                          COMMON       369604103    35,193    318,128 SH            OTHER              
GENERAL ELECTRIC COMPANY                          COMMON       369604103       388      3,507 SH            OTHER              

<CAPTION>

                         COLUMN 1                 COL 7                   COLUMN 8
                                                  OTHER              VOTING AUTHORITY

NAME OF ISSUER                                    MGRS           SOLE       SHARED     NONE
- ------------------------------------------------- ----- -------------------------- ---------- 
<S>                                                 <C>          <C>         <C>      <C>
EQUITABLE COS INC                                     1            2,475         0        697
EXXON CORP                                            1           36,775         0    146,458
EXXON CORP                                            2               73         0          0
EXXON CORP                                          N/A                0         0      1,000
F P L GROUP INC                                       1            4,550         0     27,250
F P L GROUP INC                                     N/A                0         0      1,800
FAMILY DLR STORES INC                                 1           17,010         0    144,425
FASTENAL CO                                           1          251,408         0    250,145
FASTENAL CO                                           2          318,185         0          0
FASTENAL CO                                           3                0     3,000        249
FASTENAL CO                                         N/A                0         0        200
F D X CORPORATION                                     1            6,150         0      4,860
FEDERAL NAT MORTGAGE ASSN                             1           34,492         0     70,167
FEDERAL NAT MORTGAGE ASSN                             3                0       530          0
FEMALE HEALTH CO COM                                  1                0         0    282,767
FIFTH 3RD BANCORP                                     1          651,909         0    412,332
FIFTH 3RD BANCORP                                     2          402,336         0          0
FIFTH 3RD BANCORP                                     3                0     4,004        341
FIFTH 3RD BANCORP                                   N/A                0         0        525
FINLAY ENTERPRISES INC COM NEW                        1                0         0     10,000
FIRST FED CAP CORP                                    1                0         0    532,034
FIRST MANITOWOC BANCORP INC CD                        1                0         0     17,991
FIRST TENN NATL CORP                                  1           12,520         0        415
FIRST UNION CORP                                      1           19,561         0     18,709
FIRSTAR CORP NEW WIS                                  1           17,514         0    118,443
FIRSTAR CORP NEW WIS                                N/A                0         0        912
FISERV INC                                            1          537,718         0    435,588
FISERV INC                                            2          852,093         0          0
FISERV INC                                            3                0     8,468        719
FISERV INC                                          N/A                0         0      1,560
FLEET FINL GROUP INC NEW                              1            8,000         0     15,826
FLEET FINL GROUP INC NEW                              3                0       115          0
FLOWSERVE CORP                                        1            6,650         0      4,250
FORD MOTOR                                            1            1,800         0      4,241
FORT JAMES CORPORATION                                1            1,487         0     12,550
FRANKLIN RES INC                                      1            8,500         0      4,000
G & K SVCS INC CL A                                   1            7,100         0      1,334
G T E CORP                                            1            4,950         0     24,401
ARTHUR J GALLAGHER & CO                               1            3,265         0     63,380
GANNETT INC DEL                                       1            9,450         0     11,220
G A P INC                                             1            1,877         0     87,416
GATEWAY 2000 INC                                      1            5,792         0        750
GENERAL ELECTRIC COMPANY                              1          246,224         0    320,237
GENERAL ELECTRIC COMPANY                              2          318,128         0          0
GENERAL ELECTRIC COMPANY                              3                0     3,238        269
</TABLE>




                                     Page 5
<PAGE>   8
<TABLE>
<CAPTION>
No.                                            13F File Number           Name                                       AS OF 03/31/99
- ----                                           28-1911                   ROBERT W. BAIRD & CO. INCORPORATED
                                                                         FORM 13F INFORMATION TABLE

                         COLUMN 1                 COLUMN 2     COLUMN 3   COLUMN 4   COLUMN 5             COLUMN 6 
                                                                            VALUE     SHRS OR  SH/  PUT/  INVESTMENT
                                                   TITLE                                                                            
NAME OF ISSUER                                    OF CLASS       CUSIP    (x$1000)   PRN AMT   PRN  CALL  DISCRETION
- ------------------------------------------------- ------------ --------- --------- ---------- ---- ----- -----------
<S>                                               <C>          <C>          <C>       <C>     <C>   <C>    <C>   
GENERAL ELECTRIC COMPANY                          COMMON       369604103       331      2,990 SH            OTHER
GENERAL MILLS INC                                 COMMON       370334104       197      2,605 SH           SHARED
GENERAL MILLS INC                                 COMMON       370334104         9        125 SH            OTHER
GENERAL MOTORS CORP                               COMMON       370442105       325      3,736 SH           SHARED
GENERAL MOTORS CORP                               COMMON       370442105         5         60 SH            OTHER
GENUINE PARTS CO                                  COMMON       372460105     1,199     41,623 SH           SHARED
GILLETTE CO                                       COMMON       375766102    48,386    814,072 SH           SHARED
GILLETTE CO                                       COMMON       375766102    39,329    661,688 SH            OTHER
GILLETTE CO                                       COMMON       375766102       417      7,022 SH            OTHER
GILLETTE CO                                       COMMON       375766102        42        700 SH            OTHER
GOLD BANC CORP INC COM                            COMMON       379907108       204     13,733 SH           SHARED
GRAINGER, W W INC                                 COMMON       384802104     5,672    125,120 SH           SHARED
GRAINGER, W W INC                                 COMMON       384802104       284      6,600 SH            OTHER
GREAT ATLANTIC & PAC TEA INC                      COMMON       390064103       847     28,225 SH           SHARED
GUIDANT CORP                                      COMMON       401698105     3,917     64,750 SH           SHARED
GULF CANADA RESOURCES LTD                         COMMON       40218L305     1,792    666,850 SH           SHARED
GUM TECH INTL INC COM                             COMMON       402803100       101     10,000 SH           SHARED
HCR MANOR CARE INC COM                            COMMON       404134108       308     13,500 SH           SHARED
HALLIBURTON COMPANY                               COMMON       406216101       273      7,082 SH           SHARED
HANOVER GOLD INC NEW                              COMMON       410799308         4     33,609 SH           SHARED
HARLEY DAVIDSON INC                               COMMON       412822108    11,685    203,656 SH           SHARED
HAWAIIAN ELEC INDS INC COM                        COMMON       419870100       249      7,106 SH           SHARED
HEALTHSOUTH CORPORATION                           COMMON       421924101       235     22,675 SH           SHARED
HEALTHSOUTH CORPORATION                           COMMON       421924101         2        160 SH            OTHER
HEALTHSOUTH CORP CONV 3.250% 0                    CONVERT      421924AF8        49     60,000 PRN          SHARED
HEALTH MGMT ASSOC INC NEW CL A                    COMMON       421933102     6,420    526,750 SH           SHARED
HEINZ H J CO                                      COMMON       423074103     3,790     80,005 SH           SHARED
HEINZ H J CO                                      COMMON       423074103       613     12,937 SH            OTHER
HERSHEY FOODS CORP                                COMMON       427866108       446      7,947 SH           SHARED
HEWLETT PACKARD CO                                COMMON       428236103    24,037    354,459 SH           SHARED
HEWLETT PACKARD CO                                COMMON       428236103    22,237    327,918 SH            OTHER
HEWLETT PACKARD CO                                COMMON       428236103       238      3,512 SH            OTHER
HEWLETT PACKARD CO                                COMMON       428236103       862     12,713 SH            OTHER
HOME DEPOT INC                                    COMMON       437076102    31,885    512,205 SH           SHARED
HOME DEPOT INC                                    COMMON       437076102    29,627    475,931 SH            OTHER
HOME DEPOT INC                                    COMMON       437076102       327      5,258 SH            OTHER
HOME DEPOT INC                                    COMMON       437076102        50        800 SH            OTHER
HON INDS INC                                      COMMON       438092108       311     14,170 SH           SHARED
HONEYWELL INC                                     COMMON       438506107    14,205    187,370 SH           SHARED
HONEYWELL INC                                     COMMON       438506107         6         75 SH            OTHER
HOOPER HOLMES INC COM                             COMMON       439104100     5,568    356,375 SH           SHARED
HOUSEHOLD INTL CORP                               COMMON       441815107       337      7,380 SH           SHARED
HUNTINGTON BANCSHARES INC                         COMMON       446150104     1,679     54,281 SH           SHARED
HUTCHINSON TECHNOLOGY INC COM                     COMMON       448407106       485     19,500 SH           SHARED
IKON OFFICE SOLUTIONS INC                         COMMON       451713101       518     40,400 SH           SHARED

<CAPTION>

                         COLUMN 1                 COL 7                   COLUMN 8
                                                  OTHER              VOTING AUTHORITY

NAME OF ISSUER                                    MGRS           SOLE       SHARED     NONE
- ------------------------------------------------- ----- -------------------------- ---------- 
<S>                                                 <C>          <C>         <C>      <C>
GENERAL ELECTRIC COMPANY                            N/A                0         0      2,990
GENERAL MILLS INC                                     1              400         0      2,205
GENERAL MILLS INC                                   N/A                0         0        125
GENERAL MOTORS CORP                                   1              510         0      3,226
GENERAL MOTORS CORP                                   2               60         0          0
GENUINE PARTS CO                                      1            9,425         0     32,198
GILLETTE CO                                           1          365,736         0    448,336
GILLETTE CO                                           2          661,688         0          0
GILLETTE CO                                           3                0     6,471        551
GILLETTE CO                                         N/A                0         0        700
GOLD BANC CORP INC COM                                1              500         0     13,233
GRAINGER, W W INC                                     1           42,114         0     84,406
GRAINGER, W W INC                                   N/A            4,000         0      2,600
GREAT ATLANTIC & PAC TEA INC                          1            1,350         0     26,875
GUIDANT CORP                                          1            9,000         0     55,750
GULF CANADA RESOURCES LTD                             1           30,900         0    635,950
GUM TECH INTL INC COM                                 1                0         0     10,000
HCR MANOR CARE INC COM                                1            1,050         0     12,450
HALLIBURTON COMPANY                                   1            1,450         0      5,632
HANOVER GOLD INC NEW                                  1                0         0     33,609
HARLEY DAVIDSON INC                                   1           12,195         0    191,461
HAWAIIAN ELEC INDS INC COM                            1            6,400         0        706
HEALTHSOUTH CORPORATION                               1           16,275         0      6,400
HEALTHSOUTH CORPORATION                               3                0       160          0
HEALTHSOUTH CORP CONV 3.250% 0                        1           60,000         0          0
HEALTH MGMT ASSOC INC NEW CL A                        1           48,030         0    478,720
HEINZ H J CO                                          1           11,745         0     68,260
HEINZ H J CO                                        N/A           12,000         0        937
HERSHEY FOODS CORP                                    1            4,000         0      3,947
HEWLETT PACKARD CO                                    1          198,437         0    156,022
HEWLETT PACKARD CO                                    2          327,918         0          0
HEWLETT PACKARD CO                                    3                0     3,240        272
HEWLETT PACKARD CO                                  N/A           12,000         0        713
HOME DEPOT INC                                        1          322,901         0    189,304
HOME DEPOT INC                                        2          475,931         0          0
HOME DEPOT INC                                        3                0     4,869        389
HOME DEPOT INC                                      N/A                0         0        800
HON INDS INC                                          1           12,040         0      2,130
HONEYWELL INC                                         1            8,845         0    178,525
HONEYWELL INC                                         3                0        75          0
HOOPER HOLMES INC COM                                 1           59,300         0    297,075
HOUSEHOLD INTL CORP                                   1            5,700         0      1,680
HUNTINGTON BANCSHARES INC                             1           15,129         0     39,152
HUTCHINSON TECHNOLOGY INC COM                         1            2,500         0     17,000
IKON OFFICE SOLUTIONS INC                             1                0         0     40,400
</TABLE>



                                     Page 6
<PAGE>   9
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS      CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S>                                             <C>            <C>          <C>                <C>         <C>    <C>      <C>
ILLINOIS TOOL WORKS INC                           COMMON       452308109          1,290            20,856  SH                SHARED
ILLINOIS TOOL WORKS INC                           COMMON       452308109             12               200  SH                 OTHER
IMMUNEX CORP                                      COMMON       452528102          4,827            57,980  SH                SHARED
INFORMIX CORP                                     COMMON       456779107            194            26,355  SH                SHARED
INFOSEEK CORP COM                                 COMMON       45678M107          4,984            67,350  SH                SHARED
INTEL CORP                                        COMMON       458140100         40,615           683,326  SH                SHARED
INTEL CORP                                        COMMON       458140100         40,238           676,982  SH                 OTHER
INTEL CORP                                        COMMON       458140100            429             7,220  SH                 OTHER
INTEL CORP                                        COMMON       458140100             55               930  SH                 OTHER
INTERNATIONAL BUSINESS MACH                       COMMON       459200101         14,199            80,105  SH                SHARED
INTERNATIONAL BUSINESS MACH                       COMMON       459200101             71               400  SH                 OTHER
INTL FLAVORS & FRAGRANCES                         COMMON       459506101          1,665            44,335  SH                SHARED
INTERPUBLIC GROUP COS INC                         COMMON       460690100          3,559            45,700  SH                SHARED
INTERPUBLIC GROUP COS INC                         COMMON       460690100              6                80  SH                 OTHER
INTERPUBLIC GROUP COS INC                         COMMON       460690100             21               275  SH                 OTHER
INTIMATE BRANDS INC CLASS A                       COMMON       461156101            240             4,996  SH                SHARED
IPALCO ENTERPRISES INC                            COMMON       462613100          2,004            91,344  SH                SHARED
IPALCO ENTERPRISES INC                            COMMON       462613100             20               900  SH                 OTHER
JACOBS ENGR GROUP INC COM                         COMMON       469814107            663            16,800  SH                SHARED
JO-ANN STORES INC CL A                            COMMON       47758P109            177            12,900  SH                SHARED
JOHNSON & JOHNSON                                 COMMON       478160104         57,393           613,833  SH                SHARED
JOHNSON & JOHNSON                                 COMMON       478160104         38,074           407,210  SH                 OTHER
JOHNSON & JOHNSON                                 COMMON       478160104            414             4,426  SH                 OTHER
JOHNSON & JOHNSON                                 COMMON       478160104            110             1,175  SH                 OTHER
JOHNSON CONTROLS                                  COMMON       478366107            385             6,172  SH                SHARED
JOHNSON CONTROLS                                  COMMON       478366107              2                40  SH                 OTHER
KEANE INC                                         COMMON       486665102          8,004           375,555  SH                SHARED
KENT ELECTRONICS CORP CONV 4.5                    CONVERT      490553AA2             33            45,000  PRN               SHARED
KERR MCGEE CORP                                   COMMON       492386107            227             6,911  SH                SHARED
KEYCORP                                           COMMON       493267108          2,920            96,346  SH                SHARED
KEYCORP                                           COMMON       493267108             16               520  SH                 OTHER
KIMBERLY CLARK CORP                               COMMON       494368103         42,183           879,948  SH                SHARED
KIMBERLY CLARK CORP                               COMMON       494368103         22,624           471,946  SH                 OTHER
KIMBERLY CLARK CORP                               COMMON       494368103            244             5,090  SH                 OTHER
KIMBERLY CLARK CORP                               COMMON       494368103            155             3,230  SH                 OTHER
KOHLS CORP                                        COMMON       500255104         32,044           452,122  SH                SHARED
KOHLS CORP                                        COMMON       500255104         20,110           283,737  SH                 OTHER
KOHLS CORP                                        COMMON       500255104            219             3,083  SH                 OTHER
KONINKLIJKE PHILIPS ELECTRS AD                    COMMON       500472105            265             3,220  SH                SHARED
LSI INDS INC OHIO                                 COMMON       50216C108          1,849           109,550  SH                SHARED
LACLEDE GAS CO                                    COMMON       505588103            218            10,425  SH                SHARED
LEXMARK INTL GROUP INC CL A                       COMMON       529771107          8,920            79,735  SH                SHARED
LILLY ELI & CO                                    COMMON       532457108         33,608           395,971  SH                SHARED
LILLY ELI & CO                                    COMMON       532457108         29,843           351,617  SH                 OTHER
LILLY ELI & CO                                    COMMON       532457108            318             3,746  SH                 OTHER

<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S>                                                 <C>            <C>           <C>           <C>

ILLINOIS TOOL WORKS INC                                1             10,750            0         10,106
ILLINOIS TOOL WORKS INC                              N/A                  0            0            200
IMMUNEX CORP                                           1                  0            0         57,980
INFORMIX CORP                                          1                  0            0         26,355
INFOSEEK CORP COM                                      1                  0            0         67,350
INTEL CORP                                             1            423,299            0        260,027
INTEL CORP                                             2            676,982            0              0
INTEL CORP                                             3                  0        6,656            564
INTEL CORP                                           N/A                  0            0            930
INTERNATIONAL BUSINESS MACH                            1              5,346            0         74,759
INTERNATIONAL BUSINESS MACH                          N/A                  0            0            400
INTL FLAVORS & FRAGRANCES                              1             22,150            0         22,185
INTERPUBLIC GROUP COS INC                              1                445            0         45,255
INTERPUBLIC GROUP COS INC                              2                 80            0              0
INTERPUBLIC GROUP COS INC                              3                  0          275              0
INTIMATE BRANDS INC CLASS A                            1              3,075            0          1,921
IPALCO ENTERPRISES INC                                 1             12,120            0         79,224
IPALCO ENTERPRISES INC                               N/A                  0            0            900
JACOBS ENGR GROUP INC COM                              1             14,500            0          2,300
JO-ANN STORES INC CL A                                 1                900            0         12,000
JOHNSON & JOHNSON                                      1            262,097            0        351,736
JOHNSON & JOHNSON                                      2            407,210            0              0
JOHNSON & JOHNSON                                      3                  0        4,080            346
JOHNSON & JOHNSON                                    N/A                  0            0          1,175
JOHNSON CONTROLS                                       1              3,950            0          2,222
JOHNSON CONTROLS                                       3                  0           40              0
KEANE INC                                              1             28,770            0        346,785
KENT ELECTRONICS CORP CONV 4.5                         1             45,000            0              0
KERR MCGEE CORP                                        1                419            0          6,492
KEYCORP                                                1             27,858            0         68,488
KEYCORP                                              N/A                  0            0            520
KIMBERLY CLARK CORP                                    1            314,381            0        565,567
KIMBERLY CLARK CORP                                    2            471,946            0              0
KIMBERLY CLARK CORP                                    3                  0        4,695            395
KIMBERLY CLARK CORP                                  N/A                  0            0          3,230
KOHLS CORP                                             1            162,844            0        289,278
KOHLS CORP                                             2            283,737            0              0
KOHLS CORP                                             3                  0        2,833            250
KONINKLIJKE PHILIPS ELECTRS AD                         1                  0            0          3,220
LSI INDS INC OHIO                                      1                  0            0        109,550
LACLEDE GAS CO                                         1              1,650            0          8,775
LEXMARK INTL GROUP INC CL A                            1              6,030            0         73,705
LILLY ELI & CO                                         1            223,505            0        172,466
LILLY ELI & CO                                         2            351,617            0              0
LILLY ELI & CO                                         3                  0        3,462            284
</TABLE>



                                     Page 7
<PAGE>   10
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS      CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S>                                             <C>            <C>          <C>             <C>         <C>    <C>      <C>
LILLY ELI & CO                                    COMMON         532457108          31             360     SH               OTHER   
LINCOLN NATL CORP IND                             COMMON         534187109         273           2,760     SH              SHARED   
LINDSAY MFG CO COM                                COMMON         535555106       1,856          93,397     SH              SHARED   
LOWES COS INC                                     COMMON         548661107         303           5,000     SH              SHARED   
LOWES COS INC                                     COMMON         548661107           4              60     SH               OTHER   
LUCENT TECHNOLOGIES INC                           COMMON         549463107      17,740         328,525     SH              SHARED   
LUCENT TECHNOLOGIES INC                           COMMON         549463107         755          13,976     SH               OTHER   
M C I WORLDCOM                                    COMMON         55268B106       4,662          52,639     SH              SHARED   
M C I WORLDCOM                                    COMMON         55268B106           9             101     SH               OTHER   
M C I WORLDCOM                                    COMMON         55268B106          56             637     SH               OTHER   
MFS INTER INCOME TRUST                           CLOSEDEND       55273C107          68          10,200     SH              SHARED   
M G I C INVT CORP WIS                             COMMON         552848103      13,014         371,165     SH              SHARED   
MADISON GAS & ELEC CO                             COMMON         557497104         303          15,550     SH              SHARED   
MADISON GAS & ELEC CO                             COMMON         557497104          44           2,250     SH               OTHER   
MANPOWER INC WIS                                  COMMON         56418H100       1,709          73,130     SH              SHARED   
MARITRANS INC COM                                 COMMON         570363101          58          10,000     SH              SHARED   
MARK IV INDS INC CONV NOTE 4.7                    CONVERT        570387AR1          53          65,000     PRN             SHARED   
MARSH MCLENNAN                                    COMMON         571748102         588           7,915     SH              SHARED   
MARSH MCLENNAN                                    COMMON         571748102          14             187     SH               OTHER   
MARSHALL & ILSLEY CORP                            COMMON         571834100      14,361         259,048     SH              SHARED   
MARSHALL & ILSLEY CORP                            COMMON         571834100          17             300     SH               OTHER   
MATRIA HEALTHCARE INC                             COMMON         576817100         951         353,700     SH              SHARED   
MAYTAG CO                                         COMMON         578592107       3,417          56,600     SH              SHARED   
MCDONALDS CORP                                    COMMON         580135101       3,298          72,779     SH              SHARED   
MCGRAW HILL INC                                   COMMON         580645109         331           6,076     SH              SHARED   
MCGRAW HILL INC                                   COMMON         580645109           7             124     SH               OTHER   
MEDIAONE GROUP INC                                COMMON         58440J104       5,664          89,278     SH              SHARED   
MEDICAL MANAGER CORP COM                          COMMON         58461C103       4,399         190,235     SH              SHARED   
MEDTRONIC INC                                     COMMON         585055106      47,672         663,264     SH              SHARED   
MEDTRONIC INC                                     COMMON         585055106      34,530         480,416     SH               OTHER   
MEDTRONIC INC                                     COMMON         585055106         381           5,307     SH               OTHER   
MEDTRONIC INC                                     COMMON         585055106          57             790     SH               OTHER   
MERCK & CO                                        COMMON         589331107      67,571         843,314     SH              SHARED   
MERCK & CO                                        COMMON         589331107      39,751         496,118     SH               OTHER   
MERCK & CO                                        COMMON         589331107         436           5,446     SH               OTHER   
MERCK & CO                                        COMMON         589331107       1,743          21,750     SH               OTHER   
MERRILL LYNCH & CO. INC                           COMMON         590188108       4,372          49,397     SH              SHARED   
METZLER GROUP INC COM                             COMMON         592903108       2,640          84,150     SH              SHARED   
MICROSOFT CORP                                    COMMON         594918104      78,861         879,899     SH              SHARED   
MICROSOFT CORP                                    COMMON         594918104      48,090         536,572     SH               OTHER   
MICROSOFT CORP                                    COMMON         594918104         514           5,740     SH               OTHER   
MICROSOFT CORP                                    COMMON         594918104         177           1,980     SH               OTHER   
MIDCOM COMM INC SUB NT CONV                       CONVERT        59563XAC6          56         350,000     PRN             SHARED   
MIDWEST EXPRESS HLDGS INC                         COMMON         597911106       3,475         118,287     SH              SHARED   
MILLER HERMAN INC                                 COMMON         600544100         286          15,695     SH              SHARED   

<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S>                                                 <C>            <C>           <C>           <C>

LILLY ELI & CO                                         N/A                0           0              360
LINCOLN NATL CORP IND                                    1            1,200           0            1,560
LINDSAY MFG CO COM                                       1                0           0           93,397
LOWES COS INC                                            1            5,000           0                0
LOWES COS INC                                            3                0          60                0
LUCENT TECHNOLOGIES INC                                  1           75,267           0          253,258
LUCENT TECHNOLOGIES INC                                N/A           12,000           0            1,976
M C I WORLDCOM                                           1           32,326           0           20,313
M C I WORLDCOM                                           2              101           0                0
M C I WORLDCOM                                           3                0         637                0
MFS INTER INCOME TRUST                                   1            8,750           0            1,450
M G I C INVT CORP WIS                                    1           56,907           0          314,258
MADISON GAS & ELEC CO                                    1            5,725           0            9,825
MADISON GAS & ELEC CO                                  N/A                0           0            2,250
MANPOWER INC WIS                                         1           33,415           0           39,715
MARITRANS INC COM                                        1                0           0           10,000
MARK IV INDS INC CONV NOTE 4.7                           1           65,000           0                0
MARSH MCLENNAN                                           1            1,635           0            6,280
MARSH MCLENNAN                                         N/A                0           0              187
MARSHALL & ILSLEY CORP                                   1           45,520           0          213,528
MARSHALL & ILSLEY CORP                                 N/A                0           0              300
MATRIA HEALTHCARE INC                                    1           21,500           0          332,200
MAYTAG CO                                                1            2,915           0           53,685
MCDONALDS CORP                                           1           20,460           0           52,319
MCGRAW HILL INC                                          1              200           0            5,876
MCGRAW HILL INC                                        N/A                0           0              124
MEDIAONE GROUP INC                                       1                0           0           89,278
MEDICAL MANAGER CORP COM                                 1           35,910           0          154,325
MEDTRONIC INC                                            1          329,429           0          333,835
MEDTRONIC INC                                            2          480,416           0                0
MEDTRONIC INC                                            3                0       4,886              421
MEDTRONIC INC                                          N/A                0           0              790
MERCK & CO                                               1          338,705           0          504,609
MERCK & CO                                               2          496,118           0                0
MERCK & CO                                               3                0       4,984              462
MERCK & CO                                             N/A           15,000           0            6,750
MERRILL LYNCH & CO. INC                                  1              614           0           48,783
METZLER GROUP INC COM                                    1           24,030           0           60,120
MICROSOFT CORP                                           1          346,537           0          533,362
MICROSOFT CORP                                           2          536,572           0                0
MICROSOFT CORP                                           3                0       5,298              442
MICROSOFT CORP                                         N/A                0           0            1,980
MIDCOM COMM INC SUB NT CONV                              1                0           0          350,000
MIDWEST EXPRESS HLDGS INC                                1           15,430           0          102,857
MILLER HERMAN INC                                        1           14,110           0            1,585
</TABLE>




                                     Page 8
<PAGE>   11
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS      CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S>                                             <C>            <C>          <C>                <C>         <C>    <C>      <C>
MINIMED INC                                       COMMON        60365K108       3,750             73,800   SH                SHARED 
MINNESOTA MNG & MFG CO                            COMMON        604059105       5,290             74,767   SH                SHARED 
MINNESOTA MNG & MFG CO                            COMMON        604059105           5                 64   SH                 OTHER 
MINNESOTA MNG & MFG CO                            COMMON        604059105         400              5,650   SH                 OTHER 
MOBIL CORP                                        COMMON        607059102       9,187            129,848   SH                SHARED 
MOBIL CORP                                        COMMON        607059102         169              2,390   SH                 OTHER 
MODIS PROFESSIONAL SVCS INC                       COMMON        607830106         311             34,371   SH                SHARED 
MOLEX INC                                         COMMON        608554101       7,093            241,468   SH                SHARED 
MOLEX INC                                         COMMON        608554101         111              3,771   SH                 OTHER 
MOLEX INC CL A                                    COMMON        608554200      12,713            491,329   SH                SHARED 
MOLEX INC CL A                                    COMMON        608554200      12,093            467,357   SH                 OTHER 
MOLEX INC CL A                                    COMMON        608554200         131              5,046   SH                 OTHER 
MOLEX INC CL A                                    COMMON        608554200          24                937   SH                 OTHER 
MONSANTO CO                                       COMMON        611662107         478             10,397   SH                SHARED 
MORGAN J.P. & CO INC                              COMMON        616880100         493              3,994   SH                SHARED 
MORGAN J.P. & CO INC                              COMMON        616880100           6                 47   SH                 OTHER 
MOTOROLA INC                                      COMMON        620076109       6,433             87,821   SH                SHARED 
MOTOROLA INC                                      COMMON        620076109           3                 35   SH                 OTHER 
MOTOROLA INC                                      COMMON        620076109         641              8,750   SH                 OTHER 
NUI CORP COM                                      COMMON        629430109         251             11,625   SH                SHARED 
NALCO CHEMICAL CO                                 COMMON        629853102         243              9,150   SH                SHARED 
NATIONAL CITY CORP                                COMMON        635405103      13,197            198,820   SH                SHARED 
NATIONAL DATA CORP CONV 5.000%                    CONVERT       635621AA3          21             20,000   PRN               SHARED 
NETWORKS ASSOCS INC COM                           COMMON        640938106         528             17,219   SH                SHARED 
NEWELL RUBBERMAID INC.                            COMMON        651229106       6,962            146,560   SH                SHARED 
NEWELL RUBBERMAID INC.                            COMMON        651229106           9                199   SH                 OTHER 
NEWMONT MNG CORP                                  COMMON        651639106         516             29,496   SH                SHARED 
NEXTEL COMMUNICATIONS INC CL A                    COMMON        65332V103       1,905             52,000   SH                SHARED 
NOKIA CORP                                        COMMON        654902204         559              7,180   SH                SHARED 
NORFOLK SOUTHN CORP                               COMMON        655844108       1,893             71,785   SH                SHARED 
NORFOLK SOUTHN CORP                               COMMON        655844108          40              1,500   SH                 OTHER 
NORTHERN STS PWR CO MINN                          COMMON        665772109         324             13,980   SH                SHARED 
NORTHERN STS PWR CO MINN                          COMMON        665772109          19                800   SH                 OTHER 
NORTHERN TELECOM                                  COMMON        665815106       3,850             61,975   SH                SHARED 
NORTHERN TRUST CORP                               COMMON        665859104         201              2,260   SH                SHARED 
NORTHWEST AIRLINES CORP CL A                      COMMON        667280101         378             13,600   SH                SHARED 
OCULAR SCIENCES INC COM                           COMMON        675744106       1,377             48,000   SH                SHARED 
OFFICE DEPOT INC                                  COMMON        676220106      21,082            844,678   SH                SHARED 
OFFICE DEPOT INC                                  COMMON        676220106      23,752            951,654   SH                 OTHER 
OFFICE DEPOT INC                                  COMMON        676220106         268             10,756   SH                 OTHER 
OFFICE DEPOT INC                                  COMMON        676220106          62              2,475   SH                 OTHER 
OLD KENT FINANCIAL CORP                           COMMON        679833103         816             19,274   SH                SHARED 
OMNICARE INC CONV 5.000% 12/01                    CONVERT       681904AD0          20             25,000   PRN               SHARED 
OMNIQUIP INTL INC                                 COMMON        681969101       1,156             98,410   SH                SHARED 
ON ASSIGNMENT INC COM                             COMMON        682159108         603             23,550   SH                SHARED 

<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S>                                                 <C>            <C>           <C>           <C>
MINIMED INC                                              1               0           0           73,800
MINNESOTA MNG & MFG CO                                   1          20,358           0           54,409
MINNESOTA MNG & MFG CO                                   2              64           0                0
MINNESOTA MNG & MFG CO                                 N/A           4,800           0              850
MOBIL CORP                                               1          43,848           0           86,000
MOBIL CORP                                             N/A               0           0            2,390
MODIS PROFESSIONAL SVCS INC                              1               0           0           34,371
MOLEX INC                                                1          83,386           0          158,082
MOLEX INC                                              N/A               0           0            3,771
MOLEX INC CL A                                           1         256,652           0          234,677
MOLEX INC CL A                                           2         467,357           0                0
MOLEX INC CL A                                           3               0       4,655              391
MOLEX INC CL A                                         N/A               0           0              937
MONSANTO CO                                              1           2,740           0            7,657
MORGAN J.P. & CO INC                                     1             900           0            3,094
MORGAN J.P. & CO INC                                     2              47           0                0
MOTOROLA INC                                             1          30,580           0           57,241
MOTOROLA INC                                             3               0          35                0
MOTOROLA INC                                           N/A           6,700           0            2,050
NUI CORP COM                                             1             650           0           10,975
NALCO CHEMICAL CO                                        1           4,550           0            4,600
NATIONAL CITY CORP                                       1         154,386           0           44,434
NATIONAL DATA CORP CONV 5.000%                           1          20,000           0                0
NETWORKS ASSOCS INC COM                                  1           2,860           0           14,359
NEWELL RUBBERMAID INC.                                   1           5,700           0          140,860
NEWELL RUBBERMAID INC.                                   3               0         199                0
NEWMONT MNG CORP                                         1           1,421           0           28,075
NEXTEL COMMUNICATIONS INC CL A                           1               0           0           52,000
NOKIA CORP                                               1           1,100           0            6,080
NORFOLK SOUTHN CORP                                      1          19,640           0           52,145
NORFOLK SOUTHN CORP                                    N/A               0           0            1,500
NORTHERN STS PWR CO MINN                                 1           3,400           0           10,580
NORTHERN STS PWR CO MINN                               N/A               0           0              800
NORTHERN TELECOM                                         1           1,600           0           60,375
NORTHERN TRUST CORP                                      1           1,040           0            1,220
NORTHWEST AIRLINES CORP CL A                             1           2,000           0           11,600
OCULAR SCIENCES INC COM                                  1               0           0           48,000
OFFICE DEPOT INC                                         1         535,875           0          308,803
OFFICE DEPOT INC                                         2         951,654           0                0
OFFICE DEPOT INC                                         3               0       9,996              760
OFFICE DEPOT INC                                       N/A               0           0            2,475
OLD KENT FINANCIAL CORP                                  1          18,066           0            1,208
OMNICARE INC CONV 5.000% 12/01                           1          25,000           0                0
OMNIQUIP INTL INC                                        1           5,310           0           93,100
ON ASSIGNMENT INC COM                                    1          20,450           0            3,100
</TABLE>



                                     Page 9
<PAGE>   12
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS      CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S>                                             <C>            <C>          <C>                <C>         <C>    <C>      <C>
ORACLE CORP                                       COMMON       68389X105          335              12,713  SH                SHARED 
ORACLE CORP                                       COMMON       68389X105           21                 795  SH                 OTHER 
OPTIKA INC COM                                    COMMON       683973101           71              18,000  SH                SHARED 
ORTHODONTIC CENTERS OF AMERICA                    COMMON       68750P103          175              11,125  SH                SHARED 
OUTBACK STEAKHOUSE INC                            COMMON       689899102          295               9,000  SH                SHARED 
OUTLOOK GRAPHICS CORP                             COMMON       690113105           25              10,000  SH                SHARED 
PRI AUTOMATION INC                                COMMON       69357H106          210              10,000  SH                SHARED 
PALL CORP                                         COMMON       696429307          195              11,750  SH                SHARED 
PATTERSON DENTAL CO                               COMMON       703412106        1,812              41,905  SH                SHARED 
PAYCHEX INC                                       COMMON       704326107        8,909             187,795  SH                SHARED 
PAYCHEX INC                                       COMMON       704326107        9,342             196,928  SH                 OTHER 
PAYCHEX INC                                       COMMON       704326107          102               2,157  SH                 OTHER 
PAYCHEX INC                                       COMMON       704326107            9                 200  SH                 OTHER 
PENNEY J C INC                                    COMMON       708160106        1,494              36,884  SH                SHARED 
PENNEY J C INC                                    COMMON       708160106          126               3,100  SH                 OTHER 
PEOPLES ENERGY                                    COMMON       711030106          481              14,875  SH                SHARED 
PEOPLESOFT INC                                    COMMON       712713106          168              11,485  SH                SHARED 
PEPSICO INC                                       COMMON       713448108       15,521             396,063  SH                SHARED 
PEPSICO INC                                       COMMON       713448108           33                 843  SH                 OTHER 
PFIZER INC                                        COMMON       717081103       34,986             252,149  SH                SHARED 
PFIZER INC                                        COMMON       717081103       27,110             195,388  SH                 OTHER 
PFIZER INC                                        COMMON       717081103          298               2,145  SH                 OTHER 
PFIZER INC                                        COMMON       717081103          103                 740  SH                 OTHER 
PHILIP MORRIS COS INS                             COMMON       718154107          783              22,260  SH                SHARED 
PHILIP MORRIS COS INS                             COMMON       718154107            4                 125  SH                 OTHER 
PHOTOELECTRON CORP COM                            COMMON       719320103           44              14,280  SH                SHARED 
PLEXUS CORP                                       COMMON       729132100        5,046             181,025  SH                SHARED 
POGO PRODUCING CO CONV 5.500%                     CONVERT      730448AE7           53              70,000  PRN               SHARED 
POWERCERV CORP COM                                COMMON       73931P105           84              24,000  SH                SHARED 
PRICE T ROWE & ASSOC INC                          COMMON       741477103          897              26,100  SH                SHARED 
PRIDE INTL INC CONV 6.250% 02/                    CONVERT      741932AA5           48              55,000  PRN               SHARED 
PROCTER & GAMBLE CO                               COMMON       742718109       57,638             588,523  SH                SHARED 
PROCTER & GAMBLE CO                               COMMON       742718109       30,885             315,357  SH                 OTHER 
PROCTER & GAMBLE CO                               COMMON       742718109          329               3,364  SH                 OTHER 
PROCTER & GAMBLE CO                               COMMON       742718109        1,275              13,020  SH                 OTHER 
PROVIDENCE ENERGY CORP                            COMMON       743743106        2,731             148,625  SH                SHARED 
QUALCOMM INC                                      COMMON       747525103          525               4,225  SH                SHARED 
QWEST COMMUNICATIONS INTL INC                     COMMON       749121109          297               4,124  SH                SHARED 
RACING CHAMPIONS CORP                             COMMON       750069106          137              12,495  SH                SHARED 
RAYTHEON CO CL B                                  COMMON       755111408          769              13,112  SH                SHARED 
RAYTHEON CO CL B                                  COMMON       755111408            2                  35  SH                 OTHER 
REXALL SUNDOWN INC COM                            COMMON       761648104          384              20,006  SH                SHARED 
REYNOLDS & REYNOLDS CO CLASS A                    COMMON       761695105          242              12,750  SH                SHARED 
RICHARDSON ELECTRONICS 8.25% 6                    CONVERT      763165AC1            0              54,000  PRN               SHARED 
RICHEY ELECTRNCS CONV SUB NT 7                    CONVERT      763302AA4            0              15,000  PRN               SHARED 

<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S>                                                 <C>            <C>           <C>           <C>
ORACLE CORP                                             1              2,800           0            9,913
ORACLE CORP                                             3                  0         795                0
OPTIKA INC COM                                          1                  0           0           18,000
ORTHODONTIC CENTERS OF AMERICA                          1              4,675           0            6,450
OUTBACK STEAKHOUSE INC                                  1              9,000           0                0
OUTLOOK GRAPHICS CORP                                   1                  0           0           10,000
PRI AUTOMATION INC                                      1              6,000           0            4,000
PALL CORP                                               1              8,050           0            3,700
PATTERSON DENTAL CO                                     1             12,150           0           29,755
PAYCHEX INC                                             1            129,860           0           57,935
PAYCHEX INC                                             2            196,928           0                0
PAYCHEX INC                                             3                  0       1,993              164
PAYCHEX INC                                           N/A                  0           0              200
PENNEY J C INC                                          1             10,696           0           26,188
PENNEY J C INC                                        N/A                  0           0            3,100
PEOPLES ENERGY                                          1                475           0           14,400
PEOPLESOFT INC                                          1              5,685           0            5,800
PEPSICO INC                                             1             37,758           0          358,305
PEPSICO INC                                           N/A                  0           0              843
PFIZER INC                                              1            123,925           0          128,224
PFIZER INC                                              2            195,388           0                0
PFIZER INC                                              3                  0       1,979              166
PFIZER INC                                            N/A                  0           0              740
PHILIP MORRIS COS INS                                   1             10,144           0           12,116
PHILIP MORRIS COS INS                                   2                125           0                0
PHOTOELECTRON CORP COM                                  1                705           0           13,575
PLEXUS CORP                                             1             31,705           0          149,320
POGO PRODUCING CO CONV 5.500%                           1             70,000           0                0
POWERCERV CORP COM                                      1                  0           0           24,000
PRICE T ROWE & ASSOC INC                                1             19,000           0            7,100
PRIDE INTL INC CONV 6.250% 02/                          1             55,000           0                0
PROCTER & GAMBLE CO                                     1            222,674           0          365,849
PROCTER & GAMBLE CO                                     2            315,357           0                0
PROCTER & GAMBLE CO                                     3                  0       3,102              262
PROCTER & GAMBLE CO                                   N/A             12,000           0            1,020
PROVIDENCE ENERGY CORP                                  1             11,475           0          137,150
QUALCOMM INC                                            1                  0           0            4,225
QWEST COMMUNICATIONS INTL INC                           1                200           0            3,924
RACING CHAMPIONS CORP                                   1                250           0           12,245
RAYTHEON CO CL B                                        1                112           0           13,000
RAYTHEON CO CL B                                        3                  0          35                0
REXALL SUNDOWN INC COM                                  1                111           0           19,895
REYNOLDS & REYNOLDS CO CLASS A                          1              7,750           0            5,000
RICHARDSON ELECTRONICS 8.25% 6                          1                  0           0           54,000
RICHEY ELECTRNCS CONV SUB NT 7                          1                  0           0           15,000
</TABLE>



                                    Page 10
<PAGE>   13
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS      CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S>                                             <C>            <C>          <C>                <C>         <C>    <C>      <C>
RIDGESTONE FINL SVCS INC                          COMMON        765904107          236              21,000 SH                SHARED 
ROBBINS & MYERS INC CONV 6.500                    CONVERT       770196AA1          792             916,000 PRN               SHARED 
ROYAL DUTCH PETRO-NY SHARES                       COMMON        780257804       10,033             192,951 SH                SHARED 
ROYAL DUTCH PETRO-NY SHARES                       COMMON        780257804           47                 900 SH                 OTHER 
S B C COMMUNICATIONS INC                          COMMON        78387G103        3,232              68,489 SH                SHARED 
S B C COMMUNICATIONS INC                          COMMON        78387G103            4                  90 SH                 OTHER 
S B C COMMUNICATIONS INC                          COMMON        78387G103           29                 625 SH                 OTHER 
S B C COMMUNICATIONS INC                          COMMON        78387G103          262               5,558 SH                 OTHER 
SLM HLDG CORP                                     COMMON        78442A109        3,288              78,746 SH                SHARED 
SLM HLDG CORP                                     COMMON        78442A109            3                  60 SH                 OTHER 
S&P 500 DEPOSITARY RECEIPT                          UIT         78462F103          498               3,879 SH                SHARED 
SPSS INC                                          COMMON        78462K102          239              14,590 SH                SHARED 
SAFECO CORP                                       COMMON        786429100          294               7,275 SH                SHARED 
SAFECO CORP                                       COMMON        786429100            2                  50 SH                 OTHER 
SAFESKIN CORP                                     COMMON        786454108        1,923             258,532 SH                SHARED 
SAFEWAY INC                                       COMMON        786514208        2,930              57,100 SH                SHARED 
SAFEWAY INC                                       COMMON        786514208            4                  80 SH                 OTHER 
ST JOSEPH CAPITAL CORP                            COMMON        790595102          400              25,000 SH                SHARED 
ST PAUL COS INC                                   COMMON        792860108        1,056              34,000 SH                SHARED 
ST PAUL COS INC                                   COMMON        792860108            1                  45 SH                 OTHER 
SAKS INC COM                                      COMMON        79377W108      326,196              12,546 SH                SHARED 
SALOMON BROS FD INC                              CLOSEDEND      795477108          445              25,000 SH                SHARED 
SARA LEE CORP                                     COMMON        803111103       28,298           1,143,359 SH                SHARED 
SARA LEE CORP                                     COMMON        803111103       14,208             574,061 SH                 OTHER 
SARA LEE CORP                                     COMMON        803111103          155               6,266 SH                 OTHER 
SARA LEE CORP                                     COMMON        803111103           20                 800 SH                 OTHER 
SAVILLE SYS PLC SPONSORED ADR                     COMMON        805174109        3,617             295,265 SH                SHARED 
SCHERING PLOUGH CORP                              COMMON        806605101        6,019             108,944 SH                SHARED 
SCHERING PLOUGH CORP                              COMMON        806605101          630              11,400 SH                 OTHER 
SCHERING PLOUGH CORP                              COMMON        806605101            4                  80 SH                 OTHER 
SCHLUMBERGER LTD                                  COMMON        806857108       23,460             389,778 SH                SHARED 
SCHLUMBERGER LTD                                  COMMON        806857108       19,024             316,078 SH                 OTHER 
SCHLUMBERGER LTD                                  COMMON        806857108          207               3,435 SH                 OTHER 
SCHLUMBERGER LTD                                  COMMON        806857108          150               2,500 SH                 OTHER 
SCHWAB CHARLES CORP NEW                           COMMON        808513105        3,423              35,615 SH                SHARED 
SECURITY DYNAMICS TECH INC                        COMMON        814208104        2,128             114,250 SH                SHARED 
SHARED MED SYS CORP COM                           COMMON        819486101          544               9,775 SH                SHARED 
SHERWIN WILLIAMS CO                               COMMON        824348106          758              26,960 SH                SHARED 
SHUFFLE MASTER INC COM                            COMMON        825549108          114              17,445 SH                SHARED 
SIGMA ALDRICH CORP                                COMMON        826552101          761              26,008 SH                SHARED 
SMITHKLINE BEECHAM PLC ADR RPS                    COMMON        832378301          639               8,936 SH                SHARED 
SOUTHTRUST CORP                                   COMMON        844730101          347               9,302 SH                SHARED 
SPRINGS INDS INC COM                              COMMON        851783100          328              12,125 SH                SHARED 
SPRINT CORP                                       COMMON        852061100        1,021              10,401 SH                SHARED 
STAPLES INC                                       COMMON        855030102          607              18,449 SH                SHARED 

<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S>                                                 <C>            <C>           <C>           <C>

RIDGESTONE FINL SVCS INC                                 1               0           0           21,000
ROBBINS & MYERS INC CONV 6.500                           1          20,000           0          896,000
ROYAL DUTCH PETRO-NY SHARES                              1          44,495           0          148,456
ROYAL DUTCH PETRO-NY SHARES                            N/A               0           0              900
S B C COMMUNICATIONS INC                                 1          16,060           0           52,429
S B C COMMUNICATIONS INC                                 2              90           0                0
S B C COMMUNICATIONS INC                                 3               0         625                0
S B C COMMUNICATIONS INC                               N/A           5,558           0                0
SLM HLDG CORP                                            1          11,422           0           67,324
SLM HLDG CORP                                            3               0          60                0
S&P 500 DEPOSITARY RECEIPT                               1           1,040           0            2,839
SPSS INC                                                 1           2,615           0           11,975
SAFECO CORP                                              1           1,600           0            5,675
SAFECO CORP                                              3               0          50                0
SAFESKIN CORP                                            1          54,380           0          204,152
SAFEWAY INC                                              1           3,020           0           54,080
SAFEWAY INC                                              2              80           0                0
ST JOSEPH CAPITAL CORP                                   1          25,000           0                0
ST PAUL COS INC                                          1               0           0           34,000
ST PAUL COS INC                                          3               0          45                0
SAKS INC COM                                             1               0           0           12,546
SALOMON BROS FD INC                                      1               0           0           25,000
SARA LEE CORP                                            1         356,826           0          786,533
SARA LEE CORP                                            2         574,061           0                0
SARA LEE CORP                                            3               0       5,788              478
SARA LEE CORP                                          N/A               0           0              800
SAVILLE SYS PLC SPONSORED ADR                            1          57,110           0          238,155
SCHERING PLOUGH CORP                                     1          34,055           0           74,889
SCHERING PLOUGH CORP                                     2          11,400           0                0
SCHERING PLOUGH CORP                                     3               0          80                0
SCHLUMBERGER LTD                                         1         192,321           0          197,457
SCHLUMBERGER LTD                                         2         316,078           0                0
SCHLUMBERGER LTD                                         3               0       3,161              274
SCHLUMBERGER LTD                                       N/A               0           0            2,500
SCHWAB CHARLES CORP NEW                                  1             600           0           35,015
SECURITY DYNAMICS TECH INC                               1               0           0          114,250
SHARED MED SYS CORP COM                                  1           8,275           0            1,500
SHERWIN WILLIAMS CO                                      1          20,360           0            6,600
SHUFFLE MASTER INC COM                                   1             475           0           16,970
SIGMA ALDRICH CORP                                       1          21,333           0            4,675
SMITHKLINE BEECHAM PLC ADR RPS                           1           8,763           0              173
SOUTHTRUST CORP                                          1           5,750           0            3,552
SPRINGS INDS INC COM                                     1             600           0           11,525
SPRINT CORP                                              1           2,330           0            8,071
STAPLES INC                                              1          15,186           0            3,263
</TABLE>



                                    Page 11
<PAGE>   14
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS      CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S>                                             <C>            <C>          <C>                <C>         <C>    <C>      <C>
STATE STREET CORPORATION                          COMMON         857477103      42,439            515,970  SH                SHARED 
STATE STREET CORPORATION                          COMMON         857477103      30,763            374,017  SH                 OTHER 
STATE STREET CORPORATION                          COMMON         857477103         327              3,977  SH                 OTHER 
STATE STREET CORPORATION                          COMMON         857477103          43                520  SH                 OTHER 
STEEL TECHNOLOGIES INC                            COMMON         858147101          92             11,735  SH                SHARED 
STEWART ENTERPRISES INC CL A                      COMMON         860370105         263             16,350  SH                SHARED 
STIFEL FINL CORP COM                              COMMON         860630102         108             12,000  SH                SHARED 
STRYKER CORP                                      COMMON         863667101         444              8,800  SH                SHARED 
STRYKER CORP                                      COMMON         863667101           3                 65  SH                 OTHER 
SUN MICROSYSTEM INC                               COMMON         866810104       3,621             57,912  SH                SHARED 
SUN MICROSYSTEM INC                               COMMON         866810104          36                580  SH                 OTHER 
SUNRISE ASSISTED LIVING INC                       COMMON         86768K106         226              4,950  SH                SHARED 
SUNRISE ASSISTED LIVING CON 5.                    CONVERT        86768KAC0          51             40,000  PRN               SHARED 
SYBRON INTL                                       COMMON         87114F106       2,405             96,200  SH                SHARED 
SYKES ENTERPRISES INC                             COMMON         871237103       6,523            201,880  SH                SHARED 
SYSCO CORPORATION                                 COMMON         871829107       5,796            220,281  SH                SHARED 
SYSCO CORPORATION                                 COMMON         871829107           3                105  SH                 OTHER 
SYSCO CORPORATION                                 COMMON         871829107          71              2,700  SH                 OTHER 
TCF FINL CORP                                     COMMON         872275102         348             13,350  SH                SHARED 
TECO ENERGY INC                                   COMMON         872375100         964             48,523  SH                SHARED 
TELLABS INC                                       COMMON         879664100      17,781            181,904  SH                SHARED 
TENNANT CO                                        COMMON         880345103       1,942             56,700  SH                SHARED 
TENNANT CO                                        COMMON         880345103          69              2,000  SH                 OTHER 
TERADYNE INC COM                                  COMMON         880770102         494              9,060  SH                SHARED 
TEXACO INC                                        COMMON         881694103         478              8,421  SH                SHARED 
3 CORP                                            COMMON         885535104         309             13,264  SH                SHARED 
TIME WARNER INC                                   COMMON         887315109       4,673             65,990  SH                SHARED 
TRI CONTL CORP                                    MUTUAL         895436103         869             29,959  SH                SHARED 
TRIBUNE CO                                        COMMON         896047107         327              5,000  SH                SHARED 
TWINLAB CORP                                      COMMON         901774109         180             19,200  SH                SHARED 
TYCO INTERNATIONAL LTD NEW                        COMMON         902124106       1,054             14,695  SH                SHARED 
TYCO INTERNATIONAL LTD NEW                        COMMON         902124106           5                 75  SH                 OTHER 
US BANCORP                                        COMMON         902973106         350             10,267  SH                SHARED 
US BANCORP                                        COMMON         902973106           4                110  SH                 OTHER 
UNILEVER N V                                      COMMON         904784501         660              9,934  SH                SHARED 
UNION PACIFIC CORP                                COMMON         907818108       2,871             53,733  SH                SHARED 
UNION PACIFIC CORP                                COMMON         907818108         379              7,100  SH                 OTHER 
UNIPHASE CORP COM                                 COMMON         909149106         493              4,285  SH                SHARED 
UNISOURCE WORLDWIDE INC                           COMMON         909208100         180             25,300  SH                SHARED 
UTD PAYORS&UTD PROVIDERS INCCO                    COMMON         911319101       3,445            149,359  SH                SHARED 
UNITED STATES FILTER CORP NEW                     COMMON         911843209         445             14,525  SH                SHARED 
U S FILTER CONV 4.500% 12/15/0                    CONVERT        911843AF7          59             60,000  PRN               SHARED 
UNITED WATER RESOURCES                            COMMON         913190104         815             39,300  SH                SHARED 
UNITIL CORP COM                                   COMMON         913259107         322             14,000  SH                SHARED 
VALSPAR CORP                                      COMMON         920355104         600             19,000  SH                SHARED 

<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S>                                                 <C>            <C>           <C>           <C>

STATE STREET CORPORATION                               1             240,393           0          275,577
STATE STREET CORPORATION                               2             374,017           0                0
STATE STREET CORPORATION                               3                   0       3,666              311
STATE STREET CORPORATION                             N/A                   0           0              520
STEEL TECHNOLOGIES INC                                 1                 350           0           11,385
STEWART ENTERPRISES INC CL A                           1              14,050           0            2,300
STIFEL FINL CORP COM                                   1                   0           0           12,000
STRYKER CORP                                           1               8,500           0              300
STRYKER CORP                                           3                   0          65                0
SUN MICROSYSTEM INC                                    1               6,410           0           51,502
SUN MICROSYSTEM INC                                    3                   0         580                0
SUNRISE ASSISTED LIVING INC                            1               2,550           0            2,400
SUNRISE ASSISTED LIVING CON 5.                         1              40,000           0                0
SYBRON INTL                                            1               1,200           0           95,000
SYKES ENTERPRISES INC                                  1              30,915           0          170,965
SYSCO CORPORATION                                      1              83,019           0          137,262
SYSCO CORPORATION                                      3                   0         105                0
SYSCO CORPORATION                                    N/A                   0           0            2,700
TCF FINL CORP                                          1              12,550           0              800
TECO ENERGY INC                                        1              20,150           0           28,373
TELLABS INC                                            1               1,480           0          180,424
TENNANT CO                                             1               8,500           0           48,200
TENNANT CO                                           N/A                   0           0            2,000
TERADYNE INC COM                                       1                   0           0            9,060
TEXACO INC                                             1                 900           0            7,521
3 CORP                                                 1                  50           0           13,214
TIME WARNER INC                                        1               6,994           0           58,996
TRI CONTL CORP                                         1                   0           0           29,959
TRIBUNE CO                                             1               3,550           0            1,450
TWINLAB CORP                                           1                   0           0           19,200
TYCO INTERNATIONAL LTD NEW                             1               7,445           0            7,250
TYCO INTERNATIONAL LTD NEW                             3                   0          75                0
US BANCORP                                             1                 100           0           10,167
US BANCORP                                             3                   0         110                0
UNILEVER N V                                           1               8,334           0            1,600
UNION PACIFIC CORP                                     1              10,415           0           43,318
UNION PACIFIC CORP                                   N/A               6,000           0            1,100
UNIPHASE CORP COM                                      1                   0           0            4,285
UNISOURCE WORLDWIDE INC                                1                   0           0           25,300
UTD PAYORS&UTD PROVIDERS INCCO                         1               7,690           0          141,669
UNITED STATES FILTER CORP NEW                          1               5,025           0            9,500
U S FILTER CONV 4.500% 12/15/0                         1              60,000           0                0
UNITED WATER RESOURCES                                 1               1,600           0           37,700
UNITIL CORP COM                                        1                 600           0           13,400
VALSPAR CORP                                           1              12,100           0            6,900
</TABLE>



                                    Page 12
<PAGE>   15
<TABLE>
<CAPTION>
No.                                            13F File Number             Name                                       AS OF 03/31/99
- ----                                           28-1911                     ROBERT W. BAIRD & CO. INCORPORATED
                                                                           FORM 13F INFORMATION TABLE

                         COLUMN 1                COLUMN 2      COLUMN 3       COLUMN 4        COLUMN 5                     COLUMN 6 
                                                   TITLE                       VALUE          SHRS OR       SH/   PUT/    INVESTMENT
NAME OF ISSUER                                    OF CLASS      CUSIP        (x$1000)        PRN AMT       PRN   CALL    DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S>                                             <C>            <C>          <C>                <C>         <C>    <C>      <C>
VERSUS TECHNOLOGY INC COMMON                      COMMON         925313108          70             350,000 SH                 SHARED
VIAD CORP COM                                     COMMON         92552R109         854              30,693 SH                 SHARED
WICOR INC                                         COMMON         929253102       1,920              94,824 SH                 SHARED
WRP CORP COM                                      COMMON         929317105          65              11,375 SH                 SHARED
W P S RES CORP                                    COMMON         92931B106         627              21,248 SH                 SHARED
W P S RES CORP                                    COMMON         92931B106          65               2,200 SH                  OTHER
WACHOVIA CORP NEW                                 COMMON         929771103         343               4,230 SH                 SHARED
WACHOVIA CORP NEW                                 COMMON         929771103          15                 180 SH                  OTHER
WAL MART STORES INC                               COMMON         931142103       4,453              96,618 SH                 SHARED
WAL MART STORES INC                               COMMON         931142103           4                  80 SH                  OTHER
WALGREEN CO                                       COMMON         931422109      42,525           1,505,327 SH                 SHARED
WALGREEN CO                                       COMMON         931422109      31,952           1,131,031 SH                  OTHER
WALGREEN CO                                       COMMON         931422109         348              12,306 SH                  OTHER
WALGREEN CO                                       COMMON         931422109         166               5,880 SH                  OTHER
WARNER LAMBERT CO                                 COMMON         934488107       2,308              34,833 SH                 SHARED
WASHINGTON MUTUAL                                 COMMON         939322103         498              12,195 SH                 SHARED
WASTE MANAGEMENT INC                              COMMON         94106L109         512              11,538 SH                 SHARED
WASTE MANAGEMENT INC                              COMMON         94106L109           2                  45 SH                  OTHER
WATSCO INC COM                                    COMMON         942622200         276              18,900 SH                 SHARED
WEATHERFORD INTERNATIONAL                         COMMON         947074100         238               9,097 SH                 SHARED
WELLS FARGO NEW                                   COMMON         949746101      32,799             935,433 SH                 SHARED
WELLS FARGO NEW                                   COMMON         949746101      29,318             836,157 SH                  OTHER
WELLS FARGO NEW                                   COMMON         949746101         317               9,041 SH                  OTHER
WELLS FARGO NEW                                   COMMON         949746101          31                 870 SH                  OTHER
WESTVACO CORP                                     COMMON         961548104         202               9,627 SH                 SHARED
WESTVACO CORP                                     COMMON         961548104         319              15,187 SH                  OTHER
WEYCO GROUP, INC.                                 COMMON         962149100         230               9,600 SH                 SHARED
WEYERHAEUSER CO                                   COMMON         962166104         959              17,283 SH                 SHARED
WINN DIXIE STORES INC                             COMMON         974280109         662              17,704 SH                 SHARED
WISCONSIN ENERGY CORP                             COMMON         976657106       1,778              68,226 SH                 SHARED
WISCONSIN ENERGY CORP                             COMMON         976657106          51               1,950 SH                  OTHER
WORTHINGTON INDS INC                              COMMON         981811102         173              14,700 SH                 SHARED
WRIGLEY WM JR CO                                  COMMON         982526105       4,093              45,260 SH                 SHARED
WRIGLEY WM JR CO                                  COMMON         982526105         479               5,300 SH                  OTHER
XEROX CORP                                        COMMON         984121103         207               3,980 SH                 SHARED
XOMED SURGICAL PRODS INC COM                      COMMON         98412V107         942              24,000 SH                 SHARED
ZEBRA TECHNOLOGIES CORP                           COMMON         989207105       4,540             191,174 SH                 SHARED
CHECK PT SOFTWARE TECH LTD ORD                    COMMON         M22465104       5,657             131,555 SH                 SHARED
FIRST NATL BANCORP JOLIET IL                      COMMON         NO NUMBER         225               2,982 SH                 SHARED
STEINER LEISURE LTD ORD                           COMMON         P8744Y102       2,335              75,945 SH                 SHARED

TOTAL                                                                        3,367,786          64,852,639                          

<CAPTION>

                        COLUMN 1                   COL 7                        COLUMN 8
                                                   OTHER                    VOTING AUTHORITY
NAME OF ISSUER                                      MGRS             SOLE        SHARED          NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S>                                                 <C>            <C>           <C>           <C>

VERSUS TECHNOLOGY INC COMMON                            1                  0          0          350,000
VIAD CORP COM                                           1              4,915          0           25,778
WICOR INC                                               1             30,800          0           64,024
WRP CORP COM                                            1                590          0           10,785
W P S RES CORP                                          1              5,217          0           16,031
W P S RES CORP                                        N/A                  0          0            2,200
WACHOVIA CORP NEW                                       1              1,138          0            3,092
WACHOVIA CORP NEW                                     N/A                  0          0              180
WAL MART STORES INC                                     1             51,606          0           45,012
WAL MART STORES INC                                     3                  0         80                0
WALGREEN CO                                             1            678,766          0          827,511
WALGREEN CO                                             2          1,131,031          0                0
WALGREEN CO                                             3                  0     11,356              950
WALGREEN CO                                           N/A                  0          0            5,880
WARNER LAMBERT CO                                       1             19,408          0           15,425
WASHINGTON MUTUAL                                       1              6,978          0            5,217
WASTE MANAGEMENT INC                                    1              5,789          0            5,749
WASTE MANAGEMENT INC                                    3                  0         45                0
WATSCO INC COM                                          1             15,100          0            3,800
WEATHERFORD INTERNATIONAL                               1              3,022          0            6,075
WELLS FARGO NEW                                         1            503,310          0          432,123
WELLS FARGO NEW                                         2            836,157          0                0
WELLS FARGO NEW                                         3                  0      8,352              689
WELLS FARGO NEW                                       N/A                  0          0              870
WESTVACO CORP                                           1                  0          0            9,627
WESTVACO CORP                                         N/A             15,187          0                0
WEYCO GROUP, INC.                                       1                  0          0            9,600
WEYERHAEUSER CO                                         1                250          0           17,033
WINN DIXIE STORES INC                                   1                  0          0           17,704
WISCONSIN ENERGY CORP                                   1             20,300          0           47,926
WISCONSIN ENERGY CORP                                 N/A                  0          0            1,950
WORTHINGTON INDS INC                                    1              5,000          0            9,700
WRIGLEY WM JR CO                                        1              8,510          0           36,750
WRIGLEY WM JR CO                                      N/A              5,000          0              300
XEROX CORP                                              1              2,440          0            1,540
XOMED SURGICAL PRODS INC COM                            1                  0          0           24,000
ZEBRA TECHNOLOGIES CORP                                 1             37,620          0          153,554
CHECK PT SOFTWARE TECH LTD ORD                          1             23,975          0          107,580
FIRST NATL BANCORP JOLIET IL                            1                  0          0            2,982
STEINER LEISURE LTD ORD                                 1             24,370          0           51,575

TOTAL                                                             31,535,227    168,528       33,151,235
</TABLE>



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