<PAGE> 1
UNITED STATES
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 1999
Check here if Amendment [ ]: Amendment Number:___
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Robert W. Baird & Co. Incorporated
Address: 777 E. Wisconsin Avenue
Milwaukee, WI 53202
13F File Number: 28-1911
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Charlotte Zerbs
Title: Assistant Compliance Director
Phone: 414/765-3500
Signature, Place, and Date
of Signing: /s/ Charlotte Zerbs Milwaukee, WI 5/17/99
--------------------- ------------- -------
[Signature] [City, State] [Date]
Report Type (Check only one.):
[X] 13F HOLDINGS REPORT. (Check here if all holdings
of this reporting manager are reported in this
report.)
[ ] 13F NOTICE. (Check here if no holdings reported
are in this report, and all holdings are reported
by other reporting manager(s).)
[ ] 13F COMBINATION REPORT. (Check here if a portion
of the holdings for this reporting manager are
reported in this report and a portion are
reported by other manager(s).)
<PAGE> 2
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 3
------------
Form 13F Information Table Entry Total: 580
------------
Form 13F Information Table Value Total: $3,367,786 (thousands)
------------
List of Other Included Managers:
Provide a numbered list of the name(s) and 13F file number(s) of all
Institutional investment managers with respect to which this report is filed,
other than the manager filing this report.
[If there are no entries in this list, state "NONE" and omit the column
headings and list entries.]
NAME NO.
Northwestern Mutual Life Insurance Co. 1
Salomon Smith Barney 2
Lockwood Financial Services, Inc. 3
<PAGE> 3
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- --------------------------------------------- --------------- ------------ --------------- --------------- ------------- -----------
<S> <C> <C> <C> <C> <C> <C> <C>
ADC TELECOMMUNICATION INC COMMON 000886101 20,824 436,670 SH SHARED
AES CORP CONV 4.50% 08/15/05 CONVERT 00130HAN5 49 50,000 PRN SHARED
A T & T CORP. COMMON 001957109 7,032 271,783 SH SHARED
A T & T CORP. COMMON 001957109 264 10,204 SH OTHER
ABBOTT LABORATORIES COMMON 002824100 51,751 1,105,489 SH SHARED
ABBOTT LABORATORIES COMMON 002824100 27,115 579,228 SH OTHER
ABBOTT LABORATORIES COMMON 002824100 294 6,290 SH OTHER
ABBOTT LABORATORIES COMMON 002824100 23 490 SH OTHER
ACEPHARM INC COMMON 00443D106 10 10,000 SH SHARED
ACXIOM CORP COM COMMON 005125109 5,026 189,650 SH SHARED
ADVANCE MARKETING SVCS INC COMMON 00753T105 156 12,000 SH SHARED
AGOURON PHARMACEUTICALS INC COMMON 008488108 1,358 24,000 SH SHARED
AIR PRODS & CHEMS INC COMMON 009158106 12,412 362,408 SH SHARED
AIR PRODS & CHEMS INC COMMON 009158106 16,580 484,083 SH OTHER
AIR PRODS & CHEMS INC COMMON 009158106 177 5,176 sh OTHER
AIR PRODS & CHEMS INC COMMON 009158106 36 1,040 SH OTHER
AIR TOUCH COMMUNICATIONS COMMON 00949T100 1,047 10,840 SH SHARED
ALBANY INTL CORP NEW CL A COMMON 012348108 2,519 134,335 SH SHARED
ALBERTSONS INC COMMON 013104104 2,191 40,249 SH SHARED
ALLIED SIGNAL INC COMMON 019512102 299 6,080 SH SHARED
ALLSTATE CORP COMMON 020002101 558 15,068 SH SHARED
ALZA CORP CONV 5.0% 05/01/06 CONVERT 022615AD0 23 20,000 PRN SHARED
AMAZON COM INC COMMON 023135106 1,766 10,255 SH SHARED
AMERICA ONLINE INC COMMON 02364J104 9,722 66,138 SH SHARED
AMERICAN ELECTRIC POWER COMMON 025537101 245 6,169 SH SHARED
AMERICAN EXPRESS CO COMMON 025816109 1,210 10,275 SH SHARED
AMERICAN GENERAL CORP COMMON 026351106 321 4,550 SH SHARED
AMERICAN HOME PRODS CORP COMMON 026609107 16,750 256,698 SH SHARED
AMERICAN HOME PRODS CORP COMMON 026609107 225 3,450 SH OTHER
AMERICAN INTL GROUP INC COMMON 026874107 36,501 559,408 SH SHARED
AMERICAN INTL GROUP INC COMMON 026874107 51,943 430,616 SH OTHER
AMERICAN INTL GROUP INC COMMON 026874107 556 4,613 SH OTHER
AMERICAN INTL GROUP INC COMMON 026874107 110 915 SH OTHER
AMERITECH CORP NEW COMMON 030954101 8,758 151,979 SH SHARED
AMERITECH CORP NEW COMMON 030954101 271 4,700 SH OTHER
AMGEN INC COMMON 031162100 9,307 124,304 SH SHARED
AMGEN INC COMMON 031162100 37 500 SH OTHER
AMGEN INC COMMON 031162100 11 142 SH OTHER
A M P INC COMMON 031897101 554 10,361 SH SHARED
AMSOUTH BANCORP COMMON 032165102 598 13,153 SH SHARED
ANADARKO PETE CORP COMMON 032511107 2,210 58,546 SH SHARED
ANDREW CORP COMMON 034425108 253 20,550 SH SHARED
ANESTA CORP COM COMMON 034603100 2,011 89,125 SH SHARED
ANHEUSER BUSCH COS INC COMMON 035229103 6,126 80,467 SH SHARED
ANHEUSER BUSCH COS INC COMMON 035229103 184 2,412 SH OTHER
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- -------------------------------------------- ----------------- ---------------------------- -------------
<S> <C> <C> <C> <C>
ADC TELECOMMUNICATION INC 1 0 0 436,670
AES CORP CONV 4.50% 08/15/05 1 50,000 0 0
A T & T CORP. 1 16,600 0 255,183
A T & T CORP. N/A 6,750 0 3,454
ABBOTT LABORATORIES 1 432,368 0 673,121
ABBOTT LABORATORIES 2 579,228 0 0
ABBOTT LABORATORIES 3 0 5,808 482
ABBOTT LABORATORIES N/A 0 0 490
ACEPHARM INC 1 0 0 10,000
ACXIOM CORP COM 1 37,980 0 151,670
ADVANCE MARKETING SVCS INC 1 0 0 12,000
AGOURON PHARMACEUTICALS INC 1 0 0 24,000
AIR PRODS & CHEMS INC 1 251,909 0 110,499
AIR PRODS & CHEMS INC 2 484,083 0 0
AIR PRODS & CHEMS INC 3 0 4,767 409
AIR PRODS & CHEMS INC N/A 0 0 1,040
AIR TOUCH COMMUNICATIONS 1 6,100 0 4,740
ALBANY INTL CORP NEW CL A 1 59,892 0 74,443
ALBERTSONS INC 1 10,880 0 29,369
ALLIED SIGNAL INC 1 4,615 0 1,465
ALLSTATE CORP 1 6,700 0 8,368
ALZA CORP CONV 5.0% 05/01/06 1 20,000 0 0
AMAZON COM INC 1 0 0 10,255
AMERICA ONLINE INC 1 2,880 0 63,258
AMERICAN ELECTRIC POWER 1 600 0 5,569
AMERICAN EXPRESS CO 1 3,200 0 7,075
AMERICAN GENERAL CORP 1 0 0 4,550
AMERICAN HOME PRODS CORP 1 53,530 0 203,168
AMERICAN HOME PRODS CORP N/A 0 0 3,450
AMERICAN INTL GROUP INC 1 297,815 0 261,593
AMERICAN INTL GROUP INC 2 430,616 0 0
AMERICAN INTL GROUP INC 3 0 4,250 363
AMERICAN INTL GROUP INC N/A 0 0 915
AMERITECH CORP NEW 1 30,817 0 121,162
AMERITECH CORP NEW N/A 0 0 4,700
AMGEN INC 1 13,800 0 110,504
AMGEN INC 2 500 0 0
AMGEN INC 3 0 142 0
A M P INC 1 3,529 0 6,832
AMSOUTH BANCORP 1 7,200 0 5,953
ANADARKO PETE CORP 1 33,766 0 24,780
ANDREW CORP 1 200 0 20,350
ANESTA CORP COM 1 0 0 89,125
ANHEUSER BUSCH COS INC 1 12,858 0 67,609
ANHEUSER BUSCH COS INC N/A 0 0 2,412
</TABLE>
Page 1
<PAGE> 4
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ---------------------------------------- ------------------- ------------- --------------- --------------- ------------- -----------
<S> <C> <C> <C> <C> <C> <C> <C>
ANTEC CORP COM COMMON 03664P105 2,576 119,800 SH SHARED
APACHE CORP COMMON 037411105 2,716 104,225 SH SHARED
APPLIED MATLS INC COMMON 038222105 1,117 18,100 SH SHARED
ARCHER DANIELS MIDLAND COMMON 039483102 262 17,850 SH SHARED
ARCHER DANIELS MIDLAND COMMON 039483102 2 138 SH OTHER
ARCHER DANIELS MIDLAND COMMON 039483102 11 764 SH OTHER
ARTESYN TECHNOLOGIES INC COMMON 043127109 4,488 362,693 SH SHARED
ASSOCIATED BANCORP COMMON 045487105 956 29,945 SH SHARED
ATLANTIC RICHFIELD COMPANY COMMON 048825103 2,846 38,914 SH SHARED
ATLANTIC RICHFIELD COMPANY COMMON 048825103 69 948 SH OTHER
AURA SYS INC COMMON 051526101 4 10,000 SH SHARED
AUTOMATIC DATA PROCESSING INC. COMMON 053015103 31,993 773,256 SH SHARED
AUTOMATIC DATA PROCESSING INC. COMMON 053015103 27,405 662,348 SH OTHER
AUTOMATIC DATA PROCESSING INC. COMMON 053015103 299 7,221 SH OTHER
AUTOMATIC DATA PROCESSING INC. COMMON 053015103 85 2,050 SH OTHER
AVERY DENNISON CORP COM COMMON 053611109 2,339 40,685 SH SHARED
AVERY DENNISON CORP COM COMMON 053611109 3 55 SH OTHER
BISYS GROUP INC COMMON 055472104 6,378 113,395 SH SHARED
BP AMOCO ADS COMMON 055622104 6,508 64,436 SH SHARED
BP AMOCO ADS COMMON 055622104 668 6,616 SH OTHER
BANK ONE CORP COMMON 06423A103 13,639 247,698 SH SHARED
BANKAMERICA CORP NEW COMMON 06605F102 1,895 26,838 SH SHARED
BAXTER INTL INC COMMON 071813109 250 3,782 SH SHARED
BED BATH & BEYOND INC COMMON 075896100 526 14,400 SH SHARED
BELL ATLANTIC CORP COMMON 077853109 616 11,921 SH SHARED
BELL SPORTS CORP SUB CONV DEB CONVERT 077903AA0 8 10,000 PRN SHARED
BELLSOUTH CORP. COMMON 079860102 1,480 36,950 SH SHARED
BELLSOUTH CORP. COMMON 079860102 8 188 SH OTHER
BERKSHIRE HATHAWAY INC DEL COMMON 084670108 500 7 SH SHARED
BESTFOODS, INC COMMON 08658U101 14,829 315,521 SH SHARED
BESTFOODS, INC COMMON 08658U101 14,383 306,021 SH OTHER
BESTFOODS, INC COMMON 08658U101 156 3,320 SH OTHER
BESTFOODS, INC COMMON 08658U101 28 600 SH OTHER
BEVERLY ENTERPRISES INC COMMON 087851309 534 104,100 SH SHARED
BILLING INFRMTN CONCPTSCORP COMMON 090063108 6,311 531,436 SH SHARED
BIOMET INC COMMON 090613100 3,413 81,390 SH SHARED
BIOMET INC COMMON 090613100 3 80 SH OTHER
BLACK BOX CORP COM COMMON 091826107 5,071 163,570 SH SHARED
BLOCK H & R INC COMMON 093671105 210 4,440 SH SHARED
BOEING CO COMMON 097023105 512 15,052 SH SHARED
BOEING CO COMMON 097023105 3 85 SH OTHER
BONE CARE INTL INC COM COMMON 098072101 5,145 501,965 SH SHARED
BRADY W H CO CL A COMMON 104674106 330 15,765 SH SHARED
BRISTOL MYERS SQUIBB CO COMMON 110122108 40,358 629,366 SH SHARED
BRISTOL MYERS SQUIBB CO COMMON 110122108 20 313 SH OTHER
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- -------------------------------------------- ----------------- ----------------------------- ------------
<S> <C> <C> <C> <C>
ANTEC CORP COM 1 0 0 119,800
APACHE CORP 1 0 0 104,225
APPLIED MATLS INC 1 9,800 0 8,300
ARCHER DANIELS MIDLAND 1 0 0 17,850
ARCHER DANIELS MIDLAND 3 0 138 0
ARCHER DANIELS MIDLAND N/A 0 0 764
ARTESYN TECHNOLOGIES INC 1 66,590 0 296,103
ASSOCIATED BANCORP 1 400 0 29,545
ATLANTIC RICHFIELD COMPANY 1 10,158 0 28,756
ATLANTIC RICHFIELD COMPANY N/A 0 0 948
AURA SYS INC 1 0 0 10,000
AUTOMATIC DATA PROCESSING INC. 1 449,781 0 323,475
AUTOMATIC DATA PROCESSING INC. 2 662,348 0 0
AUTOMATIC DATA PROCESSING INC. 2 0 6,671 550
AUTOMATIC DATA PROCESSING INC. N/A 0 0 2,050
AVERY DENNISON CORP COM 1 0 0 40,685
AVERY DENNISON CORP COM 3 0 55 0
BISYS GROUP INC 1 24,200 0 89,195
BP AMOCO ADS 1 12,532 0 51,904
BP AMOCO ADS N/A 6,616 0 0
BANK ONE CORP 1 44,966 0 202,732
BANKAMERICA CORP NEW 1 2,068 0 24,770
BAXTER INTL INC 1 1,967 0 1,815
BED BATH & BEYOND INC 1 13,150 0 1,250
BELL ATLANTIC CORP 1 1,974 0 9,947
BELL SPORTS CORP SUB CONV DEB 1 0 0 10,000
BELLSOUTH CORP. 1 8,088 0 28,862
BELLSOUTH CORP. N/A 0 0 188
BERKSHIRE HATHAWAY INC DEL 1 0 0 7
BESTFOODS, INC 1 192,482 0 123,039
BESTFOODS, INC 2 306,021 0 0
BESTFOODS, INC 3 0 3,065 255
BESTFOODS, INC N/A 0 0 600
BEVERLY ENTERPRISES INC 1 7,200 0 96,900
BILLING INFRMTN CONCPTSCORP 1 103,595 0 427,841
BIOMET INC 1 31,450 0 49,940
BIOMET INC 3 0 80 0
BLACK BOX CORP COM 1 32,245 0 131,325
BLOCK H & R INC 1 2,190 0 2,250
BOEING CO 1 7,310 0 7,742
BOEING CO 3 0 85 0
BONE CARE INTL INC COM 1 0 0 501,965
BRADY W H CO CL A 1 0 0 15,765
BRISTOL MYERS SQUIBB CO 1 168,581 0 460,785
BRISTOL MYERS SQUIBB CO 2 313 0 0
</TABLE>
Page 2
<PAGE> 5
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ------------------------------------------- ---------------- -------------- -------------- --------------- ----- -------- ----------
<S> <C> <C> <C> <C> <C> <C> <C>
BRISTOL MYERS SQUIBB CO COMMON 110122108 1,424 22,200 SH OTHER
INSURED DEPOSIT ACCOUNT CASH EQV 123995672 10 10,211 SH SHARED
CCC INFOMTN SVCS GRP INC COM COMMON 12487Q109 2,191 188,510 SH SHARED
CBS CORP COMMON 12490K107 437 10,712 SH SHARED
CDW COMPUTER CTRS INC COMMON 125129106 5,088 73,735 SH SHARED
C S X CORP COMMON 126408103 234 6,000 SH SHARED
CVS CORP COMMON 126650100 394 8,305 SH SHARED
CAMPBELL SOUP CO COMMON 134429109 268 6,587 SH SHARED
CANADIAN PAC LTD NEW COM COMMON 135923100 436 22,300 SH SHARED
CARDINAL HEALTH INC COMMON 14149Y108 358 5,428 SH SHARED
CARNIVAL CORP CL A COMMON 143658102 1,007 15,700 SH SHARED
CARNIVAL CORP CL A COMMON 143658102 5 80 SH OTHER
CATALINA MARKETING CORP COMMON 148867104 5,942 69,190 SH SHARED
CATERPILLAR TRACTOR COMMON 149123101 514 8,021 SH SHARED
CATERPILLAR TRACTOR COMMON 149123101 7 112 SH OTHER
CERNER CORP COMMON 156782104 209 13,000 SH SHARED
THE CHASE MANHATTAN CORP COMMON 16161A108 2,678 32,912 SH SHARED
CHEMICAL FINANCIAL CORP COMMON 163731102 502 15,681 SH SHARED
CHEVRON CORP COMMON 166751107 1,153 12,991 SH SHARED
CHEVRON CORP COMMON 166751107 6 63 SH OTHER
CHRISTIANA COS INC COMMON 170819106 0 10,000 SH SHARED
CINCINNATI BELL INC COMMON 171870108 468 20,875 SH SHARED
CINCINNATI BELL INC COMMON 171870108 16 700 SH OTHER
CINCINNATI GAS & ELEC CO JR DE CONVERT 172070831 331 12,900 PRN SHARED
CISCO SYS INC COMMON 17275R102 27,899 254,637 SH SHARED
CISCO SYS INC COMMON 17275R102 9,175 83,744 SH OTHER
CISCO SYS INC COMMON 17275R102 167 1,527 SH OTHER
CISCO SYS INC COMMON 17275R102 11 100 SH OTHER
CINTAS CORP COMMON 172908105 2,360 36,105 SH SHARED
CINTAS CORP COMMON 172908105 42 640 SH OTHER
CITIGROUP INC COMMON 172967101 20,753 324,900 SH SHARED
CITIGROUP INC COMMON 172967101 16,960 265,511 SH OTHER
CITIGROUP INC COMMON 172967101 182 2,848 SH OTHER
CITIZENS UTILS CO DEL CLASS B COMMON 177342201 243 31,332 SH SHARED
CLOROX CO COMMON 189054109 3,301 28,167 SH SHARED
CLOROX CO COMMON 189054109 4 30 SH OTHER
COCA COLA CO COMMON 191216100 26,447 430,907 SH SHARED
COCA COLA CO COMMON 191216100 21,446 349,424 SH OTHER
COCA COLA CO COMMON 191216100 233 3,796 SH OTHER
COCA COLA CO COMMON 191216100 126 2,050 SH OTHER
COLGATE PALMOLIVE CO COMMON 194162103 24,972 271,433 SH SHARED
COLGATE PALMOLIVE CO COMMON 194162103 26,723 290,472 SH OTHER
COLGATE PALMOLIVE CO COMMON 194162103 287 3,124 SH OTHER
COLGATE PALMOLIVE CO COMMON 194162103 24 260 OTHER
COMPAQ COMPUTER CORP COMMON 204493100 1,057 33,367 SH SHARED
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- --------------------------------------------- ----------------- -------------------------- --------------
<S> <C> <C> <C> <C>
BRISTOL MYERS SQUIBB CO N/A 18,000 0 4,200
INSURED DEPOSIT ACCOUNT 1 10,211 0 0
CCC INFOMTN SVCS GRP INC COM 1 64,550 0 123,960
CBS CORP 1 5,392 0 5,320
CDW COMPUTER CTRS INC 1 17,850 0 55,885
C S X CORP 1 0 0 6,000
CVS CORP 1 0 0 8,305
CAMPBELL SOUP CO 1 1,166 0 5,421
CANADIAN PAC LTD NEW COM 1 1,300 0 21,000
CARDINAL HEALTH INC 1 1,362 0 4,066
CARNIVAL CORP CL A 1 14,000 0 1,700
CARNIVAL CORP CL A 3 0 80 0
CATALINA MARKETING CORP 1 11,730 0 57,460
CATERPILLAR TRACTOR 1 1,810 0 6,211
CATERPILLAR TRACTOR 2 112 0 0
CERNER CORP 1 2,400 0 10,600
THE CHASE MANHATTAN CORP 1 3,533 0 29,379
CHEMICAL FINANCIAL CORP 1 5,497 0 10,184
CHEVRON CORP 1 2,650 0 10,341
CHEVRON CORP 2 63 0 0
CHRISTIANA COS INC 1 0 0 10,000
CINCINNATI BELL INC 1 4,825 0 16,050
CINCINNATI BELL INC N/A 0 0 700
CINCINNATI GAS & ELEC CO JR DE 1 200 0 12,700
CISCO SYS INC 1 72,261 0 182,376
CISCO SYS INC 2 83,744 0 0
CISCO SYS INC 3 0 1,459 68
CISCO SYS INC N/A 0 0 100
CINTAS CORP 1 13,480 0 22,625
CINTAS CORP N/A 0 0 640
CITIGROUP INC 1 144,361 0 180,539
CITIGROUP INC 2 265,511 0 0
CITIGROUP INC 3 0 2,623 225
CITIZENS UTILS CO DEL CLASS B 1 2,000 0 29,332
CLOROX CO 1 2,385 0 25,782
CLOROX CO 3 0 30 0
COCA COLA CO 1 211,691 0 219,216
COCA COLA CO 2 349,424 0 0
COCA COLA CO 3 0 3,490 306
COCA COLA CO N/A 0 0 2,050
COLGATE PALMOLIVE CO 1 177,907 0 93,526
COLGATE PALMOLIVE CO 3 290,472 0 0
COLGATE PALMOLIVE CO 3 0 2,880 244
COLGATE PALMOLIVE CO N/A 0 0 260
COMPAQ COMPUTER CORP 1 4,675 0 28,692
</TABLE>
Page 3
<PAGE> 6
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ------------------------------------------ ----------------- ------------- --------------- --------------- ------ ------- ----------
<S> <C> <C> <C> <C> <C> <C> <C>
COMPUTER SCIENCES CORP COMMON 205363104 778 14,090 SH SHARED
COMPUTER SCIENCES CORP COMMON 205363104 6 100 SH OTHER
COMPUTER TASK GROUP INC COM COMMON 205477102 4,814 225,205 SH SHARED
COMPUWARE CORP COMMON 205638109 499 20,880 SH SHARED
COMPUWARE CORP COMMON 205638109 2 100 SH OTHER
COMVERSE TECHNOLOGY INC COMMON 205862402 10,110 178,412 SH SHARED
COMVERSE TECH 5.750% 10/01/06 CONVERT 205862AE5 2,915 1,805,000 PRN SHARED
CONAGRA INC COMMON 205887102 2,933 114,475 SH SHARED
CONCORD EFS INC COMMON 206197105 477 17,310 SH SHARED
CONSOLIDATED PAPERS INC COMMON 209759109 2,612 111,157 SH SHARED
CONSOLIDATED PAPERS INC COMMON 209759109 110 4,700 SH OTHER
CONVERGYS CORP COMMON 212485106 280 15,625 SH SHARED
CONVERGYS CORP COMMON 212485106 12 700 SH OTHER
COR THERAPEUTICS INC COMMON 217753102 111 11,195 SH SHARED
CORNING INC COMMON 219350105 1,283 21,380 SH SHARED
CROSS A T CO CL A COMMON 227478104 138 18,900 SH SHARED
D P L INC COMMON 233293109 187 11,346 SH SHARED
DANAHER CORP SHS BEN INT COMMON 235851102 397 7,600 SH SHARED
DAYTON HUDSON CORP COMMON 239753106 1,928 28,941 SH SHARED
DAYTON SUPERIOR CORP CL A COMMON 240028100 1,473 84,800 SH SHARED
DELL COMPUTER CORP COMMON 247025109 1,270 31,077 SH SHARED
DELTA AIR LINES INC DEL COM COMMON 247361108 334 4,800 SH SHARED
DISNEY WALT PRODUCTIONS COMMON 254687106 7,006 225,087 SH SHARED
DOMINION BRDG CORP COMMON 257192104 0 15,000 SH SHARED
DONALDSON INC COMMON 257651109 277 15,375 SH SHARED
DOVER CORP COMMON 260003108 2,126 64,679 SH SHARED
DOVER CORP COMMON 260003108 799 24,300 SH OTHER
DOW CHEMICAL CORP COMMON 260543103 2,456 26,356 SH SHARED
DOW CHEMICAL CORP COMMON 260543103 61 650 SH OTHER
DU PONT E I DE NEMOURS CO COMMON 263534109 2,281 39,278 SH SHARED
DU PONT E I DE NEMOURS CO COMMON 263534109 5 92 SH OTHER
DUKE PWR CO COMMON 264399106 3,000 54,727 SH SHARED
DUKE PWR CO COMMON 264399106 403 7,350 SH OTHER
DURA AUTOMOTIVE SYS CAP TR TR CONVERT 26632M201 1,645 68,550 PRN SHARED
E M C CORP MASS COMMON 268648102 6,842 53,557 SH SHARED
E TRADE GROUP INC COMMON 269246104 5,530 94,830 SH SHARED
ECOLAB INC COMMON 278865100 876 24,675 SH SHARED
ECOLAB INC COMMON 278865100 7 200 SH OTHER
ELAN P L C ADR COMMON 284131208 9,300 133,340 SH SHARED
ELECTRONIC DATA SYSTEMS COMMON 285661104 278 5,701 SH SHARED
EMERSON ELEC CO COMMON 291011104 34,950 660,217 SH SHARED
EMERSON ELEC CO COMMON 291011104 19,859 375,136 SH OTHER
EMERSON ELEC CO COMMON 291011104 212 4,007 SH OTHER
EMERSON ELEC CO COMMON 291011104 997 18,840 SH OTHER
ENRON CORP COMMON 293561106 241 3,745 SH SHARED
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ------------------------------------------- ------------------- -------------------------- --------------
<S> <C> <C> <C> <C>
COMPUTER SCIENCES CORP 1 11,790 0 2,300
COMPUTER SCIENCES CORP 2 100 0 0
COMPUTER TASK GROUP INC COM 1 42,145 0 183,060
COMPUWARE CORP 1 600 0 20,280
COMPUWARE CORP 3 0 100 0
COMVERSE TECHNOLOGY INC 1 12,381 0 166,031
COMVERSE TECH 5.750% 10/01/06 1 0 0 1,805,000
CONAGRA INC 1 600 0 113,875
CONCORD EFS INC 1 16,050 0 1,260
CONSOLIDATED PAPERS INC 1 10,633 0 100,524
CONSOLIDATED PAPERS INC N/A 0 0 4,700
CONVERGYS CORP 1 4,825 0 10,800
CONVERGYS CORP N/A 0 0 700
COR THERAPEUTICS INC 1 0 0 11,195
CORNING INC 1 3,225 0 18,155
CROSS A T CO CL A 1 0 0 18,900
D P L INC 1 3,075 0 8,271
DANAHER CORP SHS BEN INT 1 7,100 0 500
DAYTON HUDSON CORP 1 6,400 0 22,541
DAYTON SUPERIOR CORP CL A 1 0 0 84,800
DELL COMPUTER CORP 1 10,970 0 20,107
DELTA AIR LINES INC DEL COM 1 0 0 4,800
DISNEY WALT PRODUCTIONS 1 31,405 0 193,682
DOMINION BRDG CORP 1 0 0 15,000
DONALDSON INC 1 14,625 0 750
DOVER CORP 1 20,779 0 43,900
DOVER CORP N/A 24,000 0 300
DOW CHEMICAL CORP 1 4,369 0 21,987
DOW CHEMICAL CORP N/A 0 0 650
DU PONT E I DE NEMOURS CO 1 9,794 0 29,484
DU PONT E I DE NEMOURS CO 2 92 0 0
DUKE PWR CO 1 12,077 0 42,650
DUKE PWR CO N/A 6,000 0 1,350
DURA AUTOMOTIVE SYS CAP TR TR 1 0 0 68,550
E M C CORP MASS 1 23,495 0 30,062
E TRADE GROUP INC 1 0 0 94,830
ECOLAB INC 1 16,000 0 8,675
ECOLAB INC N/A 0 0 200
ELAN P L C ADR 1 3,530 0 129,810
ELECTRONIC DATA SYSTEMS 1 3,225 0 2,476
EMERSON ELEC CO 1 313,048 0 347,169
EMERSON ELEC CO 2 375,136 0 0
EMERSON ELEC CO 3 0 3,697 310
EMERSON ELEC CO N/A 15,000 0 3,840
ENRON CORP 1 400 0 3,345
</TABLE>
Page 4
<PAGE> 7
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
VALUE SHRS OR SH/ PUT/ INVESTMENT
TITLE
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ------------------------------------------------- ------------ --------- --------- ---------- ---- ----- -----------
<S> <C> <C> <C> <C> <C> <C> <C>
EQUITABLE COS INC COMMON 29444G107 222 3,172 SH SHARED
EXXON CORP COMMON 302290101 12,929 183,233 SH SHARED
EXXON CORP COMMON 302290101 5 73 SH OTHER
EXXON CORP COMMON 302290101 71 1,000 SH OTHER
F P L GROUP INC COMMON 302571104 1,693 31,800 SH SHARED
F P L GROUP INC COMMON 302571104 96 1,800 SH OTHER
FAMILY DLR STORES INC COMMON 307000109 3,713 161,435 SH SHARED
FASTENAL CO COMMON 311900104 17,586 501,553 SH SHARED
FASTENAL CO COMMON 311900104 11,156 318,185 SH OTHER
FASTENAL CO COMMON 311900104 114 3,249 SH OTHER
FASTENAL CO COMMON 311900104 7 200 SH OTHER
F D X CORPORATION COMMON 31304N107 1,024 11,010 SH SHARED
FEDERAL NAT MORTGAGE ASSN COMMON 313586109 3,670 104,659 SH SHARED
FEDERAL NAT MORTGAGE ASSN COMMON 313586109 19 530 SH OTHER
FEMALE HEALTH CO COM COMMON 314462102 353 282,767 SH SHARED
FIFTH 3RD BANCORP COMMON 316773100 70,173 1,064,241 SH SHARED
FIFTH 3RD BANCORP COMMON 316773100 26,529 402,336 SH OTHER
FIFTH 3RD BANCORP COMMON 316773100 286 4,345 SH OTHER
FIFTH 3RD BANCORP COMMON 316773100 35 525 SH OTHER
FINLAY ENTERPRISES INC COM NEW COMMON 317884203 108 10,000 SH SHARED
FIRST FED CAP CORP COMMON 319960100 6,251 532,034 SH SHARED
FIRST MANITOWOC BANCORP INC CD COMMON 32076F108 604 17,991 SH SHARED
FIRST TENN NATL CORP COMMON 337162101 474 12,935 SH SHARED
FIRST UNION CORP COMMON 337358105 2,045 38,270 SH SHARED
FIRSTAR CORP NEW WIS COMMON 33763V109 4,056 135,957 SH SHARED
FIRSTAR CORP NEW WIS COMMON 33763V109 27 912 SH OTHER
FISERV INC COMMON 337738108 34,796 973,306 SH SHARED
FISERV INC COMMON 337738108 30,462 852,093 SH OTHER
FISERV INC COMMON 337738108 328 9,186 SH OTHER
FISERV INC COMMON 337738108 56 1,560 SH OTHER
FLEET FINL GROUP INC NEW COMMON 338915101 896 23,826 SH SHARED
FLEET FINL GROUP INC NEW COMMON 338915101 4 115 SH OTHER
FLOWSERVE CORP COMMON 34354P105 170 10,900 SH SHARED
FORD MOTOR COMMON 345370100 342 6,041 SH SHARED
FORT JAMES CORPORATION COMMON 347471104 445 14,037 SH SHARED
FRANKLIN RES INC COMMON 354613101 352 12,500 SH SHARED
G & K SVCS INC CL A COMMON 361268105 390 8,434 SH SHARED
G T E CORP COMMON 362320103 1,776 29,351 SH SHARED
ARTHUR J GALLAGHER & CO COMMON 363576109 3,066 66,645 SH SHARED
GANNETT INC DEL COMMON 364730101 1,302 20,670 SH SHARED
G A P INC COMMON 364760108 6,011 89,293 SH SHARED
GATEWAY 2000 INC COMMON 367833100 449 6,542 SH SHARED
GENERAL ELECTRIC COMPANY COMMON 369604103 62,665 566,461 SH SHARED
GENERAL ELECTRIC COMPANY COMMON 369604103 35,193 318,128 SH OTHER
GENERAL ELECTRIC COMPANY COMMON 369604103 388 3,507 SH OTHER
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ------------------------------------------------- ----- -------------------------- ----------
<S> <C> <C> <C> <C>
EQUITABLE COS INC 1 2,475 0 697
EXXON CORP 1 36,775 0 146,458
EXXON CORP 2 73 0 0
EXXON CORP N/A 0 0 1,000
F P L GROUP INC 1 4,550 0 27,250
F P L GROUP INC N/A 0 0 1,800
FAMILY DLR STORES INC 1 17,010 0 144,425
FASTENAL CO 1 251,408 0 250,145
FASTENAL CO 2 318,185 0 0
FASTENAL CO 3 0 3,000 249
FASTENAL CO N/A 0 0 200
F D X CORPORATION 1 6,150 0 4,860
FEDERAL NAT MORTGAGE ASSN 1 34,492 0 70,167
FEDERAL NAT MORTGAGE ASSN 3 0 530 0
FEMALE HEALTH CO COM 1 0 0 282,767
FIFTH 3RD BANCORP 1 651,909 0 412,332
FIFTH 3RD BANCORP 2 402,336 0 0
FIFTH 3RD BANCORP 3 0 4,004 341
FIFTH 3RD BANCORP N/A 0 0 525
FINLAY ENTERPRISES INC COM NEW 1 0 0 10,000
FIRST FED CAP CORP 1 0 0 532,034
FIRST MANITOWOC BANCORP INC CD 1 0 0 17,991
FIRST TENN NATL CORP 1 12,520 0 415
FIRST UNION CORP 1 19,561 0 18,709
FIRSTAR CORP NEW WIS 1 17,514 0 118,443
FIRSTAR CORP NEW WIS N/A 0 0 912
FISERV INC 1 537,718 0 435,588
FISERV INC 2 852,093 0 0
FISERV INC 3 0 8,468 719
FISERV INC N/A 0 0 1,560
FLEET FINL GROUP INC NEW 1 8,000 0 15,826
FLEET FINL GROUP INC NEW 3 0 115 0
FLOWSERVE CORP 1 6,650 0 4,250
FORD MOTOR 1 1,800 0 4,241
FORT JAMES CORPORATION 1 1,487 0 12,550
FRANKLIN RES INC 1 8,500 0 4,000
G & K SVCS INC CL A 1 7,100 0 1,334
G T E CORP 1 4,950 0 24,401
ARTHUR J GALLAGHER & CO 1 3,265 0 63,380
GANNETT INC DEL 1 9,450 0 11,220
G A P INC 1 1,877 0 87,416
GATEWAY 2000 INC 1 5,792 0 750
GENERAL ELECTRIC COMPANY 1 246,224 0 320,237
GENERAL ELECTRIC COMPANY 2 318,128 0 0
GENERAL ELECTRIC COMPANY 3 0 3,238 269
</TABLE>
Page 5
<PAGE> 8
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
VALUE SHRS OR SH/ PUT/ INVESTMENT
TITLE
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ------------------------------------------------- ------------ --------- --------- ---------- ---- ----- -----------
<S> <C> <C> <C> <C> <C> <C> <C>
GENERAL ELECTRIC COMPANY COMMON 369604103 331 2,990 SH OTHER
GENERAL MILLS INC COMMON 370334104 197 2,605 SH SHARED
GENERAL MILLS INC COMMON 370334104 9 125 SH OTHER
GENERAL MOTORS CORP COMMON 370442105 325 3,736 SH SHARED
GENERAL MOTORS CORP COMMON 370442105 5 60 SH OTHER
GENUINE PARTS CO COMMON 372460105 1,199 41,623 SH SHARED
GILLETTE CO COMMON 375766102 48,386 814,072 SH SHARED
GILLETTE CO COMMON 375766102 39,329 661,688 SH OTHER
GILLETTE CO COMMON 375766102 417 7,022 SH OTHER
GILLETTE CO COMMON 375766102 42 700 SH OTHER
GOLD BANC CORP INC COM COMMON 379907108 204 13,733 SH SHARED
GRAINGER, W W INC COMMON 384802104 5,672 125,120 SH SHARED
GRAINGER, W W INC COMMON 384802104 284 6,600 SH OTHER
GREAT ATLANTIC & PAC TEA INC COMMON 390064103 847 28,225 SH SHARED
GUIDANT CORP COMMON 401698105 3,917 64,750 SH SHARED
GULF CANADA RESOURCES LTD COMMON 40218L305 1,792 666,850 SH SHARED
GUM TECH INTL INC COM COMMON 402803100 101 10,000 SH SHARED
HCR MANOR CARE INC COM COMMON 404134108 308 13,500 SH SHARED
HALLIBURTON COMPANY COMMON 406216101 273 7,082 SH SHARED
HANOVER GOLD INC NEW COMMON 410799308 4 33,609 SH SHARED
HARLEY DAVIDSON INC COMMON 412822108 11,685 203,656 SH SHARED
HAWAIIAN ELEC INDS INC COM COMMON 419870100 249 7,106 SH SHARED
HEALTHSOUTH CORPORATION COMMON 421924101 235 22,675 SH SHARED
HEALTHSOUTH CORPORATION COMMON 421924101 2 160 SH OTHER
HEALTHSOUTH CORP CONV 3.250% 0 CONVERT 421924AF8 49 60,000 PRN SHARED
HEALTH MGMT ASSOC INC NEW CL A COMMON 421933102 6,420 526,750 SH SHARED
HEINZ H J CO COMMON 423074103 3,790 80,005 SH SHARED
HEINZ H J CO COMMON 423074103 613 12,937 SH OTHER
HERSHEY FOODS CORP COMMON 427866108 446 7,947 SH SHARED
HEWLETT PACKARD CO COMMON 428236103 24,037 354,459 SH SHARED
HEWLETT PACKARD CO COMMON 428236103 22,237 327,918 SH OTHER
HEWLETT PACKARD CO COMMON 428236103 238 3,512 SH OTHER
HEWLETT PACKARD CO COMMON 428236103 862 12,713 SH OTHER
HOME DEPOT INC COMMON 437076102 31,885 512,205 SH SHARED
HOME DEPOT INC COMMON 437076102 29,627 475,931 SH OTHER
HOME DEPOT INC COMMON 437076102 327 5,258 SH OTHER
HOME DEPOT INC COMMON 437076102 50 800 SH OTHER
HON INDS INC COMMON 438092108 311 14,170 SH SHARED
HONEYWELL INC COMMON 438506107 14,205 187,370 SH SHARED
HONEYWELL INC COMMON 438506107 6 75 SH OTHER
HOOPER HOLMES INC COM COMMON 439104100 5,568 356,375 SH SHARED
HOUSEHOLD INTL CORP COMMON 441815107 337 7,380 SH SHARED
HUNTINGTON BANCSHARES INC COMMON 446150104 1,679 54,281 SH SHARED
HUTCHINSON TECHNOLOGY INC COM COMMON 448407106 485 19,500 SH SHARED
IKON OFFICE SOLUTIONS INC COMMON 451713101 518 40,400 SH SHARED
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ------------------------------------------------- ----- -------------------------- ----------
<S> <C> <C> <C> <C>
GENERAL ELECTRIC COMPANY N/A 0 0 2,990
GENERAL MILLS INC 1 400 0 2,205
GENERAL MILLS INC N/A 0 0 125
GENERAL MOTORS CORP 1 510 0 3,226
GENERAL MOTORS CORP 2 60 0 0
GENUINE PARTS CO 1 9,425 0 32,198
GILLETTE CO 1 365,736 0 448,336
GILLETTE CO 2 661,688 0 0
GILLETTE CO 3 0 6,471 551
GILLETTE CO N/A 0 0 700
GOLD BANC CORP INC COM 1 500 0 13,233
GRAINGER, W W INC 1 42,114 0 84,406
GRAINGER, W W INC N/A 4,000 0 2,600
GREAT ATLANTIC & PAC TEA INC 1 1,350 0 26,875
GUIDANT CORP 1 9,000 0 55,750
GULF CANADA RESOURCES LTD 1 30,900 0 635,950
GUM TECH INTL INC COM 1 0 0 10,000
HCR MANOR CARE INC COM 1 1,050 0 12,450
HALLIBURTON COMPANY 1 1,450 0 5,632
HANOVER GOLD INC NEW 1 0 0 33,609
HARLEY DAVIDSON INC 1 12,195 0 191,461
HAWAIIAN ELEC INDS INC COM 1 6,400 0 706
HEALTHSOUTH CORPORATION 1 16,275 0 6,400
HEALTHSOUTH CORPORATION 3 0 160 0
HEALTHSOUTH CORP CONV 3.250% 0 1 60,000 0 0
HEALTH MGMT ASSOC INC NEW CL A 1 48,030 0 478,720
HEINZ H J CO 1 11,745 0 68,260
HEINZ H J CO N/A 12,000 0 937
HERSHEY FOODS CORP 1 4,000 0 3,947
HEWLETT PACKARD CO 1 198,437 0 156,022
HEWLETT PACKARD CO 2 327,918 0 0
HEWLETT PACKARD CO 3 0 3,240 272
HEWLETT PACKARD CO N/A 12,000 0 713
HOME DEPOT INC 1 322,901 0 189,304
HOME DEPOT INC 2 475,931 0 0
HOME DEPOT INC 3 0 4,869 389
HOME DEPOT INC N/A 0 0 800
HON INDS INC 1 12,040 0 2,130
HONEYWELL INC 1 8,845 0 178,525
HONEYWELL INC 3 0 75 0
HOOPER HOLMES INC COM 1 59,300 0 297,075
HOUSEHOLD INTL CORP 1 5,700 0 1,680
HUNTINGTON BANCSHARES INC 1 15,129 0 39,152
HUTCHINSON TECHNOLOGY INC COM 1 2,500 0 17,000
IKON OFFICE SOLUTIONS INC 1 0 0 40,400
</TABLE>
Page 6
<PAGE> 9
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S> <C> <C> <C> <C> <C> <C> <C>
ILLINOIS TOOL WORKS INC COMMON 452308109 1,290 20,856 SH SHARED
ILLINOIS TOOL WORKS INC COMMON 452308109 12 200 SH OTHER
IMMUNEX CORP COMMON 452528102 4,827 57,980 SH SHARED
INFORMIX CORP COMMON 456779107 194 26,355 SH SHARED
INFOSEEK CORP COM COMMON 45678M107 4,984 67,350 SH SHARED
INTEL CORP COMMON 458140100 40,615 683,326 SH SHARED
INTEL CORP COMMON 458140100 40,238 676,982 SH OTHER
INTEL CORP COMMON 458140100 429 7,220 SH OTHER
INTEL CORP COMMON 458140100 55 930 SH OTHER
INTERNATIONAL BUSINESS MACH COMMON 459200101 14,199 80,105 SH SHARED
INTERNATIONAL BUSINESS MACH COMMON 459200101 71 400 SH OTHER
INTL FLAVORS & FRAGRANCES COMMON 459506101 1,665 44,335 SH SHARED
INTERPUBLIC GROUP COS INC COMMON 460690100 3,559 45,700 SH SHARED
INTERPUBLIC GROUP COS INC COMMON 460690100 6 80 SH OTHER
INTERPUBLIC GROUP COS INC COMMON 460690100 21 275 SH OTHER
INTIMATE BRANDS INC CLASS A COMMON 461156101 240 4,996 SH SHARED
IPALCO ENTERPRISES INC COMMON 462613100 2,004 91,344 SH SHARED
IPALCO ENTERPRISES INC COMMON 462613100 20 900 SH OTHER
JACOBS ENGR GROUP INC COM COMMON 469814107 663 16,800 SH SHARED
JO-ANN STORES INC CL A COMMON 47758P109 177 12,900 SH SHARED
JOHNSON & JOHNSON COMMON 478160104 57,393 613,833 SH SHARED
JOHNSON & JOHNSON COMMON 478160104 38,074 407,210 SH OTHER
JOHNSON & JOHNSON COMMON 478160104 414 4,426 SH OTHER
JOHNSON & JOHNSON COMMON 478160104 110 1,175 SH OTHER
JOHNSON CONTROLS COMMON 478366107 385 6,172 SH SHARED
JOHNSON CONTROLS COMMON 478366107 2 40 SH OTHER
KEANE INC COMMON 486665102 8,004 375,555 SH SHARED
KENT ELECTRONICS CORP CONV 4.5 CONVERT 490553AA2 33 45,000 PRN SHARED
KERR MCGEE CORP COMMON 492386107 227 6,911 SH SHARED
KEYCORP COMMON 493267108 2,920 96,346 SH SHARED
KEYCORP COMMON 493267108 16 520 SH OTHER
KIMBERLY CLARK CORP COMMON 494368103 42,183 879,948 SH SHARED
KIMBERLY CLARK CORP COMMON 494368103 22,624 471,946 SH OTHER
KIMBERLY CLARK CORP COMMON 494368103 244 5,090 SH OTHER
KIMBERLY CLARK CORP COMMON 494368103 155 3,230 SH OTHER
KOHLS CORP COMMON 500255104 32,044 452,122 SH SHARED
KOHLS CORP COMMON 500255104 20,110 283,737 SH OTHER
KOHLS CORP COMMON 500255104 219 3,083 SH OTHER
KONINKLIJKE PHILIPS ELECTRS AD COMMON 500472105 265 3,220 SH SHARED
LSI INDS INC OHIO COMMON 50216C108 1,849 109,550 SH SHARED
LACLEDE GAS CO COMMON 505588103 218 10,425 SH SHARED
LEXMARK INTL GROUP INC CL A COMMON 529771107 8,920 79,735 SH SHARED
LILLY ELI & CO COMMON 532457108 33,608 395,971 SH SHARED
LILLY ELI & CO COMMON 532457108 29,843 351,617 SH OTHER
LILLY ELI & CO COMMON 532457108 318 3,746 SH OTHER
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S> <C> <C> <C> <C>
ILLINOIS TOOL WORKS INC 1 10,750 0 10,106
ILLINOIS TOOL WORKS INC N/A 0 0 200
IMMUNEX CORP 1 0 0 57,980
INFORMIX CORP 1 0 0 26,355
INFOSEEK CORP COM 1 0 0 67,350
INTEL CORP 1 423,299 0 260,027
INTEL CORP 2 676,982 0 0
INTEL CORP 3 0 6,656 564
INTEL CORP N/A 0 0 930
INTERNATIONAL BUSINESS MACH 1 5,346 0 74,759
INTERNATIONAL BUSINESS MACH N/A 0 0 400
INTL FLAVORS & FRAGRANCES 1 22,150 0 22,185
INTERPUBLIC GROUP COS INC 1 445 0 45,255
INTERPUBLIC GROUP COS INC 2 80 0 0
INTERPUBLIC GROUP COS INC 3 0 275 0
INTIMATE BRANDS INC CLASS A 1 3,075 0 1,921
IPALCO ENTERPRISES INC 1 12,120 0 79,224
IPALCO ENTERPRISES INC N/A 0 0 900
JACOBS ENGR GROUP INC COM 1 14,500 0 2,300
JO-ANN STORES INC CL A 1 900 0 12,000
JOHNSON & JOHNSON 1 262,097 0 351,736
JOHNSON & JOHNSON 2 407,210 0 0
JOHNSON & JOHNSON 3 0 4,080 346
JOHNSON & JOHNSON N/A 0 0 1,175
JOHNSON CONTROLS 1 3,950 0 2,222
JOHNSON CONTROLS 3 0 40 0
KEANE INC 1 28,770 0 346,785
KENT ELECTRONICS CORP CONV 4.5 1 45,000 0 0
KERR MCGEE CORP 1 419 0 6,492
KEYCORP 1 27,858 0 68,488
KEYCORP N/A 0 0 520
KIMBERLY CLARK CORP 1 314,381 0 565,567
KIMBERLY CLARK CORP 2 471,946 0 0
KIMBERLY CLARK CORP 3 0 4,695 395
KIMBERLY CLARK CORP N/A 0 0 3,230
KOHLS CORP 1 162,844 0 289,278
KOHLS CORP 2 283,737 0 0
KOHLS CORP 3 0 2,833 250
KONINKLIJKE PHILIPS ELECTRS AD 1 0 0 3,220
LSI INDS INC OHIO 1 0 0 109,550
LACLEDE GAS CO 1 1,650 0 8,775
LEXMARK INTL GROUP INC CL A 1 6,030 0 73,705
LILLY ELI & CO 1 223,505 0 172,466
LILLY ELI & CO 2 351,617 0 0
LILLY ELI & CO 3 0 3,462 284
</TABLE>
Page 7
<PAGE> 10
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S> <C> <C> <C> <C> <C> <C> <C>
LILLY ELI & CO COMMON 532457108 31 360 SH OTHER
LINCOLN NATL CORP IND COMMON 534187109 273 2,760 SH SHARED
LINDSAY MFG CO COM COMMON 535555106 1,856 93,397 SH SHARED
LOWES COS INC COMMON 548661107 303 5,000 SH SHARED
LOWES COS INC COMMON 548661107 4 60 SH OTHER
LUCENT TECHNOLOGIES INC COMMON 549463107 17,740 328,525 SH SHARED
LUCENT TECHNOLOGIES INC COMMON 549463107 755 13,976 SH OTHER
M C I WORLDCOM COMMON 55268B106 4,662 52,639 SH SHARED
M C I WORLDCOM COMMON 55268B106 9 101 SH OTHER
M C I WORLDCOM COMMON 55268B106 56 637 SH OTHER
MFS INTER INCOME TRUST CLOSEDEND 55273C107 68 10,200 SH SHARED
M G I C INVT CORP WIS COMMON 552848103 13,014 371,165 SH SHARED
MADISON GAS & ELEC CO COMMON 557497104 303 15,550 SH SHARED
MADISON GAS & ELEC CO COMMON 557497104 44 2,250 SH OTHER
MANPOWER INC WIS COMMON 56418H100 1,709 73,130 SH SHARED
MARITRANS INC COM COMMON 570363101 58 10,000 SH SHARED
MARK IV INDS INC CONV NOTE 4.7 CONVERT 570387AR1 53 65,000 PRN SHARED
MARSH MCLENNAN COMMON 571748102 588 7,915 SH SHARED
MARSH MCLENNAN COMMON 571748102 14 187 SH OTHER
MARSHALL & ILSLEY CORP COMMON 571834100 14,361 259,048 SH SHARED
MARSHALL & ILSLEY CORP COMMON 571834100 17 300 SH OTHER
MATRIA HEALTHCARE INC COMMON 576817100 951 353,700 SH SHARED
MAYTAG CO COMMON 578592107 3,417 56,600 SH SHARED
MCDONALDS CORP COMMON 580135101 3,298 72,779 SH SHARED
MCGRAW HILL INC COMMON 580645109 331 6,076 SH SHARED
MCGRAW HILL INC COMMON 580645109 7 124 SH OTHER
MEDIAONE GROUP INC COMMON 58440J104 5,664 89,278 SH SHARED
MEDICAL MANAGER CORP COM COMMON 58461C103 4,399 190,235 SH SHARED
MEDTRONIC INC COMMON 585055106 47,672 663,264 SH SHARED
MEDTRONIC INC COMMON 585055106 34,530 480,416 SH OTHER
MEDTRONIC INC COMMON 585055106 381 5,307 SH OTHER
MEDTRONIC INC COMMON 585055106 57 790 SH OTHER
MERCK & CO COMMON 589331107 67,571 843,314 SH SHARED
MERCK & CO COMMON 589331107 39,751 496,118 SH OTHER
MERCK & CO COMMON 589331107 436 5,446 SH OTHER
MERCK & CO COMMON 589331107 1,743 21,750 SH OTHER
MERRILL LYNCH & CO. INC COMMON 590188108 4,372 49,397 SH SHARED
METZLER GROUP INC COM COMMON 592903108 2,640 84,150 SH SHARED
MICROSOFT CORP COMMON 594918104 78,861 879,899 SH SHARED
MICROSOFT CORP COMMON 594918104 48,090 536,572 SH OTHER
MICROSOFT CORP COMMON 594918104 514 5,740 SH OTHER
MICROSOFT CORP COMMON 594918104 177 1,980 SH OTHER
MIDCOM COMM INC SUB NT CONV CONVERT 59563XAC6 56 350,000 PRN SHARED
MIDWEST EXPRESS HLDGS INC COMMON 597911106 3,475 118,287 SH SHARED
MILLER HERMAN INC COMMON 600544100 286 15,695 SH SHARED
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S> <C> <C> <C> <C>
LILLY ELI & CO N/A 0 0 360
LINCOLN NATL CORP IND 1 1,200 0 1,560
LINDSAY MFG CO COM 1 0 0 93,397
LOWES COS INC 1 5,000 0 0
LOWES COS INC 3 0 60 0
LUCENT TECHNOLOGIES INC 1 75,267 0 253,258
LUCENT TECHNOLOGIES INC N/A 12,000 0 1,976
M C I WORLDCOM 1 32,326 0 20,313
M C I WORLDCOM 2 101 0 0
M C I WORLDCOM 3 0 637 0
MFS INTER INCOME TRUST 1 8,750 0 1,450
M G I C INVT CORP WIS 1 56,907 0 314,258
MADISON GAS & ELEC CO 1 5,725 0 9,825
MADISON GAS & ELEC CO N/A 0 0 2,250
MANPOWER INC WIS 1 33,415 0 39,715
MARITRANS INC COM 1 0 0 10,000
MARK IV INDS INC CONV NOTE 4.7 1 65,000 0 0
MARSH MCLENNAN 1 1,635 0 6,280
MARSH MCLENNAN N/A 0 0 187
MARSHALL & ILSLEY CORP 1 45,520 0 213,528
MARSHALL & ILSLEY CORP N/A 0 0 300
MATRIA HEALTHCARE INC 1 21,500 0 332,200
MAYTAG CO 1 2,915 0 53,685
MCDONALDS CORP 1 20,460 0 52,319
MCGRAW HILL INC 1 200 0 5,876
MCGRAW HILL INC N/A 0 0 124
MEDIAONE GROUP INC 1 0 0 89,278
MEDICAL MANAGER CORP COM 1 35,910 0 154,325
MEDTRONIC INC 1 329,429 0 333,835
MEDTRONIC INC 2 480,416 0 0
MEDTRONIC INC 3 0 4,886 421
MEDTRONIC INC N/A 0 0 790
MERCK & CO 1 338,705 0 504,609
MERCK & CO 2 496,118 0 0
MERCK & CO 3 0 4,984 462
MERCK & CO N/A 15,000 0 6,750
MERRILL LYNCH & CO. INC 1 614 0 48,783
METZLER GROUP INC COM 1 24,030 0 60,120
MICROSOFT CORP 1 346,537 0 533,362
MICROSOFT CORP 2 536,572 0 0
MICROSOFT CORP 3 0 5,298 442
MICROSOFT CORP N/A 0 0 1,980
MIDCOM COMM INC SUB NT CONV 1 0 0 350,000
MIDWEST EXPRESS HLDGS INC 1 15,430 0 102,857
MILLER HERMAN INC 1 14,110 0 1,585
</TABLE>
Page 8
<PAGE> 11
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S> <C> <C> <C> <C> <C> <C> <C>
MINIMED INC COMMON 60365K108 3,750 73,800 SH SHARED
MINNESOTA MNG & MFG CO COMMON 604059105 5,290 74,767 SH SHARED
MINNESOTA MNG & MFG CO COMMON 604059105 5 64 SH OTHER
MINNESOTA MNG & MFG CO COMMON 604059105 400 5,650 SH OTHER
MOBIL CORP COMMON 607059102 9,187 129,848 SH SHARED
MOBIL CORP COMMON 607059102 169 2,390 SH OTHER
MODIS PROFESSIONAL SVCS INC COMMON 607830106 311 34,371 SH SHARED
MOLEX INC COMMON 608554101 7,093 241,468 SH SHARED
MOLEX INC COMMON 608554101 111 3,771 SH OTHER
MOLEX INC CL A COMMON 608554200 12,713 491,329 SH SHARED
MOLEX INC CL A COMMON 608554200 12,093 467,357 SH OTHER
MOLEX INC CL A COMMON 608554200 131 5,046 SH OTHER
MOLEX INC CL A COMMON 608554200 24 937 SH OTHER
MONSANTO CO COMMON 611662107 478 10,397 SH SHARED
MORGAN J.P. & CO INC COMMON 616880100 493 3,994 SH SHARED
MORGAN J.P. & CO INC COMMON 616880100 6 47 SH OTHER
MOTOROLA INC COMMON 620076109 6,433 87,821 SH SHARED
MOTOROLA INC COMMON 620076109 3 35 SH OTHER
MOTOROLA INC COMMON 620076109 641 8,750 SH OTHER
NUI CORP COM COMMON 629430109 251 11,625 SH SHARED
NALCO CHEMICAL CO COMMON 629853102 243 9,150 SH SHARED
NATIONAL CITY CORP COMMON 635405103 13,197 198,820 SH SHARED
NATIONAL DATA CORP CONV 5.000% CONVERT 635621AA3 21 20,000 PRN SHARED
NETWORKS ASSOCS INC COM COMMON 640938106 528 17,219 SH SHARED
NEWELL RUBBERMAID INC. COMMON 651229106 6,962 146,560 SH SHARED
NEWELL RUBBERMAID INC. COMMON 651229106 9 199 SH OTHER
NEWMONT MNG CORP COMMON 651639106 516 29,496 SH SHARED
NEXTEL COMMUNICATIONS INC CL A COMMON 65332V103 1,905 52,000 SH SHARED
NOKIA CORP COMMON 654902204 559 7,180 SH SHARED
NORFOLK SOUTHN CORP COMMON 655844108 1,893 71,785 SH SHARED
NORFOLK SOUTHN CORP COMMON 655844108 40 1,500 SH OTHER
NORTHERN STS PWR CO MINN COMMON 665772109 324 13,980 SH SHARED
NORTHERN STS PWR CO MINN COMMON 665772109 19 800 SH OTHER
NORTHERN TELECOM COMMON 665815106 3,850 61,975 SH SHARED
NORTHERN TRUST CORP COMMON 665859104 201 2,260 SH SHARED
NORTHWEST AIRLINES CORP CL A COMMON 667280101 378 13,600 SH SHARED
OCULAR SCIENCES INC COM COMMON 675744106 1,377 48,000 SH SHARED
OFFICE DEPOT INC COMMON 676220106 21,082 844,678 SH SHARED
OFFICE DEPOT INC COMMON 676220106 23,752 951,654 SH OTHER
OFFICE DEPOT INC COMMON 676220106 268 10,756 SH OTHER
OFFICE DEPOT INC COMMON 676220106 62 2,475 SH OTHER
OLD KENT FINANCIAL CORP COMMON 679833103 816 19,274 SH SHARED
OMNICARE INC CONV 5.000% 12/01 CONVERT 681904AD0 20 25,000 PRN SHARED
OMNIQUIP INTL INC COMMON 681969101 1,156 98,410 SH SHARED
ON ASSIGNMENT INC COM COMMON 682159108 603 23,550 SH SHARED
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S> <C> <C> <C> <C>
MINIMED INC 1 0 0 73,800
MINNESOTA MNG & MFG CO 1 20,358 0 54,409
MINNESOTA MNG & MFG CO 2 64 0 0
MINNESOTA MNG & MFG CO N/A 4,800 0 850
MOBIL CORP 1 43,848 0 86,000
MOBIL CORP N/A 0 0 2,390
MODIS PROFESSIONAL SVCS INC 1 0 0 34,371
MOLEX INC 1 83,386 0 158,082
MOLEX INC N/A 0 0 3,771
MOLEX INC CL A 1 256,652 0 234,677
MOLEX INC CL A 2 467,357 0 0
MOLEX INC CL A 3 0 4,655 391
MOLEX INC CL A N/A 0 0 937
MONSANTO CO 1 2,740 0 7,657
MORGAN J.P. & CO INC 1 900 0 3,094
MORGAN J.P. & CO INC 2 47 0 0
MOTOROLA INC 1 30,580 0 57,241
MOTOROLA INC 3 0 35 0
MOTOROLA INC N/A 6,700 0 2,050
NUI CORP COM 1 650 0 10,975
NALCO CHEMICAL CO 1 4,550 0 4,600
NATIONAL CITY CORP 1 154,386 0 44,434
NATIONAL DATA CORP CONV 5.000% 1 20,000 0 0
NETWORKS ASSOCS INC COM 1 2,860 0 14,359
NEWELL RUBBERMAID INC. 1 5,700 0 140,860
NEWELL RUBBERMAID INC. 3 0 199 0
NEWMONT MNG CORP 1 1,421 0 28,075
NEXTEL COMMUNICATIONS INC CL A 1 0 0 52,000
NOKIA CORP 1 1,100 0 6,080
NORFOLK SOUTHN CORP 1 19,640 0 52,145
NORFOLK SOUTHN CORP N/A 0 0 1,500
NORTHERN STS PWR CO MINN 1 3,400 0 10,580
NORTHERN STS PWR CO MINN N/A 0 0 800
NORTHERN TELECOM 1 1,600 0 60,375
NORTHERN TRUST CORP 1 1,040 0 1,220
NORTHWEST AIRLINES CORP CL A 1 2,000 0 11,600
OCULAR SCIENCES INC COM 1 0 0 48,000
OFFICE DEPOT INC 1 535,875 0 308,803
OFFICE DEPOT INC 2 951,654 0 0
OFFICE DEPOT INC 3 0 9,996 760
OFFICE DEPOT INC N/A 0 0 2,475
OLD KENT FINANCIAL CORP 1 18,066 0 1,208
OMNICARE INC CONV 5.000% 12/01 1 25,000 0 0
OMNIQUIP INTL INC 1 5,310 0 93,100
ON ASSIGNMENT INC COM 1 20,450 0 3,100
</TABLE>
Page 9
<PAGE> 12
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S> <C> <C> <C> <C> <C> <C> <C>
ORACLE CORP COMMON 68389X105 335 12,713 SH SHARED
ORACLE CORP COMMON 68389X105 21 795 SH OTHER
OPTIKA INC COM COMMON 683973101 71 18,000 SH SHARED
ORTHODONTIC CENTERS OF AMERICA COMMON 68750P103 175 11,125 SH SHARED
OUTBACK STEAKHOUSE INC COMMON 689899102 295 9,000 SH SHARED
OUTLOOK GRAPHICS CORP COMMON 690113105 25 10,000 SH SHARED
PRI AUTOMATION INC COMMON 69357H106 210 10,000 SH SHARED
PALL CORP COMMON 696429307 195 11,750 SH SHARED
PATTERSON DENTAL CO COMMON 703412106 1,812 41,905 SH SHARED
PAYCHEX INC COMMON 704326107 8,909 187,795 SH SHARED
PAYCHEX INC COMMON 704326107 9,342 196,928 SH OTHER
PAYCHEX INC COMMON 704326107 102 2,157 SH OTHER
PAYCHEX INC COMMON 704326107 9 200 SH OTHER
PENNEY J C INC COMMON 708160106 1,494 36,884 SH SHARED
PENNEY J C INC COMMON 708160106 126 3,100 SH OTHER
PEOPLES ENERGY COMMON 711030106 481 14,875 SH SHARED
PEOPLESOFT INC COMMON 712713106 168 11,485 SH SHARED
PEPSICO INC COMMON 713448108 15,521 396,063 SH SHARED
PEPSICO INC COMMON 713448108 33 843 SH OTHER
PFIZER INC COMMON 717081103 34,986 252,149 SH SHARED
PFIZER INC COMMON 717081103 27,110 195,388 SH OTHER
PFIZER INC COMMON 717081103 298 2,145 SH OTHER
PFIZER INC COMMON 717081103 103 740 SH OTHER
PHILIP MORRIS COS INS COMMON 718154107 783 22,260 SH SHARED
PHILIP MORRIS COS INS COMMON 718154107 4 125 SH OTHER
PHOTOELECTRON CORP COM COMMON 719320103 44 14,280 SH SHARED
PLEXUS CORP COMMON 729132100 5,046 181,025 SH SHARED
POGO PRODUCING CO CONV 5.500% CONVERT 730448AE7 53 70,000 PRN SHARED
POWERCERV CORP COM COMMON 73931P105 84 24,000 SH SHARED
PRICE T ROWE & ASSOC INC COMMON 741477103 897 26,100 SH SHARED
PRIDE INTL INC CONV 6.250% 02/ CONVERT 741932AA5 48 55,000 PRN SHARED
PROCTER & GAMBLE CO COMMON 742718109 57,638 588,523 SH SHARED
PROCTER & GAMBLE CO COMMON 742718109 30,885 315,357 SH OTHER
PROCTER & GAMBLE CO COMMON 742718109 329 3,364 SH OTHER
PROCTER & GAMBLE CO COMMON 742718109 1,275 13,020 SH OTHER
PROVIDENCE ENERGY CORP COMMON 743743106 2,731 148,625 SH SHARED
QUALCOMM INC COMMON 747525103 525 4,225 SH SHARED
QWEST COMMUNICATIONS INTL INC COMMON 749121109 297 4,124 SH SHARED
RACING CHAMPIONS CORP COMMON 750069106 137 12,495 SH SHARED
RAYTHEON CO CL B COMMON 755111408 769 13,112 SH SHARED
RAYTHEON CO CL B COMMON 755111408 2 35 SH OTHER
REXALL SUNDOWN INC COM COMMON 761648104 384 20,006 SH SHARED
REYNOLDS & REYNOLDS CO CLASS A COMMON 761695105 242 12,750 SH SHARED
RICHARDSON ELECTRONICS 8.25% 6 CONVERT 763165AC1 0 54,000 PRN SHARED
RICHEY ELECTRNCS CONV SUB NT 7 CONVERT 763302AA4 0 15,000 PRN SHARED
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S> <C> <C> <C> <C>
ORACLE CORP 1 2,800 0 9,913
ORACLE CORP 3 0 795 0
OPTIKA INC COM 1 0 0 18,000
ORTHODONTIC CENTERS OF AMERICA 1 4,675 0 6,450
OUTBACK STEAKHOUSE INC 1 9,000 0 0
OUTLOOK GRAPHICS CORP 1 0 0 10,000
PRI AUTOMATION INC 1 6,000 0 4,000
PALL CORP 1 8,050 0 3,700
PATTERSON DENTAL CO 1 12,150 0 29,755
PAYCHEX INC 1 129,860 0 57,935
PAYCHEX INC 2 196,928 0 0
PAYCHEX INC 3 0 1,993 164
PAYCHEX INC N/A 0 0 200
PENNEY J C INC 1 10,696 0 26,188
PENNEY J C INC N/A 0 0 3,100
PEOPLES ENERGY 1 475 0 14,400
PEOPLESOFT INC 1 5,685 0 5,800
PEPSICO INC 1 37,758 0 358,305
PEPSICO INC N/A 0 0 843
PFIZER INC 1 123,925 0 128,224
PFIZER INC 2 195,388 0 0
PFIZER INC 3 0 1,979 166
PFIZER INC N/A 0 0 740
PHILIP MORRIS COS INS 1 10,144 0 12,116
PHILIP MORRIS COS INS 2 125 0 0
PHOTOELECTRON CORP COM 1 705 0 13,575
PLEXUS CORP 1 31,705 0 149,320
POGO PRODUCING CO CONV 5.500% 1 70,000 0 0
POWERCERV CORP COM 1 0 0 24,000
PRICE T ROWE & ASSOC INC 1 19,000 0 7,100
PRIDE INTL INC CONV 6.250% 02/ 1 55,000 0 0
PROCTER & GAMBLE CO 1 222,674 0 365,849
PROCTER & GAMBLE CO 2 315,357 0 0
PROCTER & GAMBLE CO 3 0 3,102 262
PROCTER & GAMBLE CO N/A 12,000 0 1,020
PROVIDENCE ENERGY CORP 1 11,475 0 137,150
QUALCOMM INC 1 0 0 4,225
QWEST COMMUNICATIONS INTL INC 1 200 0 3,924
RACING CHAMPIONS CORP 1 250 0 12,245
RAYTHEON CO CL B 1 112 0 13,000
RAYTHEON CO CL B 3 0 35 0
REXALL SUNDOWN INC COM 1 111 0 19,895
REYNOLDS & REYNOLDS CO CLASS A 1 7,750 0 5,000
RICHARDSON ELECTRONICS 8.25% 6 1 0 0 54,000
RICHEY ELECTRNCS CONV SUB NT 7 1 0 0 15,000
</TABLE>
Page 10
<PAGE> 13
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S> <C> <C> <C> <C> <C> <C> <C>
RIDGESTONE FINL SVCS INC COMMON 765904107 236 21,000 SH SHARED
ROBBINS & MYERS INC CONV 6.500 CONVERT 770196AA1 792 916,000 PRN SHARED
ROYAL DUTCH PETRO-NY SHARES COMMON 780257804 10,033 192,951 SH SHARED
ROYAL DUTCH PETRO-NY SHARES COMMON 780257804 47 900 SH OTHER
S B C COMMUNICATIONS INC COMMON 78387G103 3,232 68,489 SH SHARED
S B C COMMUNICATIONS INC COMMON 78387G103 4 90 SH OTHER
S B C COMMUNICATIONS INC COMMON 78387G103 29 625 SH OTHER
S B C COMMUNICATIONS INC COMMON 78387G103 262 5,558 SH OTHER
SLM HLDG CORP COMMON 78442A109 3,288 78,746 SH SHARED
SLM HLDG CORP COMMON 78442A109 3 60 SH OTHER
S&P 500 DEPOSITARY RECEIPT UIT 78462F103 498 3,879 SH SHARED
SPSS INC COMMON 78462K102 239 14,590 SH SHARED
SAFECO CORP COMMON 786429100 294 7,275 SH SHARED
SAFECO CORP COMMON 786429100 2 50 SH OTHER
SAFESKIN CORP COMMON 786454108 1,923 258,532 SH SHARED
SAFEWAY INC COMMON 786514208 2,930 57,100 SH SHARED
SAFEWAY INC COMMON 786514208 4 80 SH OTHER
ST JOSEPH CAPITAL CORP COMMON 790595102 400 25,000 SH SHARED
ST PAUL COS INC COMMON 792860108 1,056 34,000 SH SHARED
ST PAUL COS INC COMMON 792860108 1 45 SH OTHER
SAKS INC COM COMMON 79377W108 326,196 12,546 SH SHARED
SALOMON BROS FD INC CLOSEDEND 795477108 445 25,000 SH SHARED
SARA LEE CORP COMMON 803111103 28,298 1,143,359 SH SHARED
SARA LEE CORP COMMON 803111103 14,208 574,061 SH OTHER
SARA LEE CORP COMMON 803111103 155 6,266 SH OTHER
SARA LEE CORP COMMON 803111103 20 800 SH OTHER
SAVILLE SYS PLC SPONSORED ADR COMMON 805174109 3,617 295,265 SH SHARED
SCHERING PLOUGH CORP COMMON 806605101 6,019 108,944 SH SHARED
SCHERING PLOUGH CORP COMMON 806605101 630 11,400 SH OTHER
SCHERING PLOUGH CORP COMMON 806605101 4 80 SH OTHER
SCHLUMBERGER LTD COMMON 806857108 23,460 389,778 SH SHARED
SCHLUMBERGER LTD COMMON 806857108 19,024 316,078 SH OTHER
SCHLUMBERGER LTD COMMON 806857108 207 3,435 SH OTHER
SCHLUMBERGER LTD COMMON 806857108 150 2,500 SH OTHER
SCHWAB CHARLES CORP NEW COMMON 808513105 3,423 35,615 SH SHARED
SECURITY DYNAMICS TECH INC COMMON 814208104 2,128 114,250 SH SHARED
SHARED MED SYS CORP COM COMMON 819486101 544 9,775 SH SHARED
SHERWIN WILLIAMS CO COMMON 824348106 758 26,960 SH SHARED
SHUFFLE MASTER INC COM COMMON 825549108 114 17,445 SH SHARED
SIGMA ALDRICH CORP COMMON 826552101 761 26,008 SH SHARED
SMITHKLINE BEECHAM PLC ADR RPS COMMON 832378301 639 8,936 SH SHARED
SOUTHTRUST CORP COMMON 844730101 347 9,302 SH SHARED
SPRINGS INDS INC COM COMMON 851783100 328 12,125 SH SHARED
SPRINT CORP COMMON 852061100 1,021 10,401 SH SHARED
STAPLES INC COMMON 855030102 607 18,449 SH SHARED
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S> <C> <C> <C> <C>
RIDGESTONE FINL SVCS INC 1 0 0 21,000
ROBBINS & MYERS INC CONV 6.500 1 20,000 0 896,000
ROYAL DUTCH PETRO-NY SHARES 1 44,495 0 148,456
ROYAL DUTCH PETRO-NY SHARES N/A 0 0 900
S B C COMMUNICATIONS INC 1 16,060 0 52,429
S B C COMMUNICATIONS INC 2 90 0 0
S B C COMMUNICATIONS INC 3 0 625 0
S B C COMMUNICATIONS INC N/A 5,558 0 0
SLM HLDG CORP 1 11,422 0 67,324
SLM HLDG CORP 3 0 60 0
S&P 500 DEPOSITARY RECEIPT 1 1,040 0 2,839
SPSS INC 1 2,615 0 11,975
SAFECO CORP 1 1,600 0 5,675
SAFECO CORP 3 0 50 0
SAFESKIN CORP 1 54,380 0 204,152
SAFEWAY INC 1 3,020 0 54,080
SAFEWAY INC 2 80 0 0
ST JOSEPH CAPITAL CORP 1 25,000 0 0
ST PAUL COS INC 1 0 0 34,000
ST PAUL COS INC 3 0 45 0
SAKS INC COM 1 0 0 12,546
SALOMON BROS FD INC 1 0 0 25,000
SARA LEE CORP 1 356,826 0 786,533
SARA LEE CORP 2 574,061 0 0
SARA LEE CORP 3 0 5,788 478
SARA LEE CORP N/A 0 0 800
SAVILLE SYS PLC SPONSORED ADR 1 57,110 0 238,155
SCHERING PLOUGH CORP 1 34,055 0 74,889
SCHERING PLOUGH CORP 2 11,400 0 0
SCHERING PLOUGH CORP 3 0 80 0
SCHLUMBERGER LTD 1 192,321 0 197,457
SCHLUMBERGER LTD 2 316,078 0 0
SCHLUMBERGER LTD 3 0 3,161 274
SCHLUMBERGER LTD N/A 0 0 2,500
SCHWAB CHARLES CORP NEW 1 600 0 35,015
SECURITY DYNAMICS TECH INC 1 0 0 114,250
SHARED MED SYS CORP COM 1 8,275 0 1,500
SHERWIN WILLIAMS CO 1 20,360 0 6,600
SHUFFLE MASTER INC COM 1 475 0 16,970
SIGMA ALDRICH CORP 1 21,333 0 4,675
SMITHKLINE BEECHAM PLC ADR RPS 1 8,763 0 173
SOUTHTRUST CORP 1 5,750 0 3,552
SPRINGS INDS INC COM 1 600 0 11,525
SPRINT CORP 1 2,330 0 8,071
STAPLES INC 1 15,186 0 3,263
</TABLE>
Page 11
<PAGE> 14
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S> <C> <C> <C> <C> <C> <C> <C>
STATE STREET CORPORATION COMMON 857477103 42,439 515,970 SH SHARED
STATE STREET CORPORATION COMMON 857477103 30,763 374,017 SH OTHER
STATE STREET CORPORATION COMMON 857477103 327 3,977 SH OTHER
STATE STREET CORPORATION COMMON 857477103 43 520 SH OTHER
STEEL TECHNOLOGIES INC COMMON 858147101 92 11,735 SH SHARED
STEWART ENTERPRISES INC CL A COMMON 860370105 263 16,350 SH SHARED
STIFEL FINL CORP COM COMMON 860630102 108 12,000 SH SHARED
STRYKER CORP COMMON 863667101 444 8,800 SH SHARED
STRYKER CORP COMMON 863667101 3 65 SH OTHER
SUN MICROSYSTEM INC COMMON 866810104 3,621 57,912 SH SHARED
SUN MICROSYSTEM INC COMMON 866810104 36 580 SH OTHER
SUNRISE ASSISTED LIVING INC COMMON 86768K106 226 4,950 SH SHARED
SUNRISE ASSISTED LIVING CON 5. CONVERT 86768KAC0 51 40,000 PRN SHARED
SYBRON INTL COMMON 87114F106 2,405 96,200 SH SHARED
SYKES ENTERPRISES INC COMMON 871237103 6,523 201,880 SH SHARED
SYSCO CORPORATION COMMON 871829107 5,796 220,281 SH SHARED
SYSCO CORPORATION COMMON 871829107 3 105 SH OTHER
SYSCO CORPORATION COMMON 871829107 71 2,700 SH OTHER
TCF FINL CORP COMMON 872275102 348 13,350 SH SHARED
TECO ENERGY INC COMMON 872375100 964 48,523 SH SHARED
TELLABS INC COMMON 879664100 17,781 181,904 SH SHARED
TENNANT CO COMMON 880345103 1,942 56,700 SH SHARED
TENNANT CO COMMON 880345103 69 2,000 SH OTHER
TERADYNE INC COM COMMON 880770102 494 9,060 SH SHARED
TEXACO INC COMMON 881694103 478 8,421 SH SHARED
3 CORP COMMON 885535104 309 13,264 SH SHARED
TIME WARNER INC COMMON 887315109 4,673 65,990 SH SHARED
TRI CONTL CORP MUTUAL 895436103 869 29,959 SH SHARED
TRIBUNE CO COMMON 896047107 327 5,000 SH SHARED
TWINLAB CORP COMMON 901774109 180 19,200 SH SHARED
TYCO INTERNATIONAL LTD NEW COMMON 902124106 1,054 14,695 SH SHARED
TYCO INTERNATIONAL LTD NEW COMMON 902124106 5 75 SH OTHER
US BANCORP COMMON 902973106 350 10,267 SH SHARED
US BANCORP COMMON 902973106 4 110 SH OTHER
UNILEVER N V COMMON 904784501 660 9,934 SH SHARED
UNION PACIFIC CORP COMMON 907818108 2,871 53,733 SH SHARED
UNION PACIFIC CORP COMMON 907818108 379 7,100 SH OTHER
UNIPHASE CORP COM COMMON 909149106 493 4,285 SH SHARED
UNISOURCE WORLDWIDE INC COMMON 909208100 180 25,300 SH SHARED
UTD PAYORS&UTD PROVIDERS INCCO COMMON 911319101 3,445 149,359 SH SHARED
UNITED STATES FILTER CORP NEW COMMON 911843209 445 14,525 SH SHARED
U S FILTER CONV 4.500% 12/15/0 CONVERT 911843AF7 59 60,000 PRN SHARED
UNITED WATER RESOURCES COMMON 913190104 815 39,300 SH SHARED
UNITIL CORP COM COMMON 913259107 322 14,000 SH SHARED
VALSPAR CORP COMMON 920355104 600 19,000 SH SHARED
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S> <C> <C> <C> <C>
STATE STREET CORPORATION 1 240,393 0 275,577
STATE STREET CORPORATION 2 374,017 0 0
STATE STREET CORPORATION 3 0 3,666 311
STATE STREET CORPORATION N/A 0 0 520
STEEL TECHNOLOGIES INC 1 350 0 11,385
STEWART ENTERPRISES INC CL A 1 14,050 0 2,300
STIFEL FINL CORP COM 1 0 0 12,000
STRYKER CORP 1 8,500 0 300
STRYKER CORP 3 0 65 0
SUN MICROSYSTEM INC 1 6,410 0 51,502
SUN MICROSYSTEM INC 3 0 580 0
SUNRISE ASSISTED LIVING INC 1 2,550 0 2,400
SUNRISE ASSISTED LIVING CON 5. 1 40,000 0 0
SYBRON INTL 1 1,200 0 95,000
SYKES ENTERPRISES INC 1 30,915 0 170,965
SYSCO CORPORATION 1 83,019 0 137,262
SYSCO CORPORATION 3 0 105 0
SYSCO CORPORATION N/A 0 0 2,700
TCF FINL CORP 1 12,550 0 800
TECO ENERGY INC 1 20,150 0 28,373
TELLABS INC 1 1,480 0 180,424
TENNANT CO 1 8,500 0 48,200
TENNANT CO N/A 0 0 2,000
TERADYNE INC COM 1 0 0 9,060
TEXACO INC 1 900 0 7,521
3 CORP 1 50 0 13,214
TIME WARNER INC 1 6,994 0 58,996
TRI CONTL CORP 1 0 0 29,959
TRIBUNE CO 1 3,550 0 1,450
TWINLAB CORP 1 0 0 19,200
TYCO INTERNATIONAL LTD NEW 1 7,445 0 7,250
TYCO INTERNATIONAL LTD NEW 3 0 75 0
US BANCORP 1 100 0 10,167
US BANCORP 3 0 110 0
UNILEVER N V 1 8,334 0 1,600
UNION PACIFIC CORP 1 10,415 0 43,318
UNION PACIFIC CORP N/A 6,000 0 1,100
UNIPHASE CORP COM 1 0 0 4,285
UNISOURCE WORLDWIDE INC 1 0 0 25,300
UTD PAYORS&UTD PROVIDERS INCCO 1 7,690 0 141,669
UNITED STATES FILTER CORP NEW 1 5,025 0 9,500
U S FILTER CONV 4.500% 12/15/0 1 60,000 0 0
UNITED WATER RESOURCES 1 1,600 0 37,700
UNITIL CORP COM 1 600 0 13,400
VALSPAR CORP 1 12,100 0 6,900
</TABLE>
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<PAGE> 15
<TABLE>
<CAPTION>
No. 13F File Number Name AS OF 03/31/99
- ---- 28-1911 ROBERT W. BAIRD & CO. INCORPORATED
FORM 13F INFORMATION TABLE
COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6
TITLE VALUE SHRS OR SH/ PUT/ INVESTMENT
NAME OF ISSUER OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION
- ---------------------------------------------- ------------- ------------ --------------- --------------- ------ ------ ------------
<S> <C> <C> <C> <C> <C> <C> <C>
VERSUS TECHNOLOGY INC COMMON COMMON 925313108 70 350,000 SH SHARED
VIAD CORP COM COMMON 92552R109 854 30,693 SH SHARED
WICOR INC COMMON 929253102 1,920 94,824 SH SHARED
WRP CORP COM COMMON 929317105 65 11,375 SH SHARED
W P S RES CORP COMMON 92931B106 627 21,248 SH SHARED
W P S RES CORP COMMON 92931B106 65 2,200 SH OTHER
WACHOVIA CORP NEW COMMON 929771103 343 4,230 SH SHARED
WACHOVIA CORP NEW COMMON 929771103 15 180 SH OTHER
WAL MART STORES INC COMMON 931142103 4,453 96,618 SH SHARED
WAL MART STORES INC COMMON 931142103 4 80 SH OTHER
WALGREEN CO COMMON 931422109 42,525 1,505,327 SH SHARED
WALGREEN CO COMMON 931422109 31,952 1,131,031 SH OTHER
WALGREEN CO COMMON 931422109 348 12,306 SH OTHER
WALGREEN CO COMMON 931422109 166 5,880 SH OTHER
WARNER LAMBERT CO COMMON 934488107 2,308 34,833 SH SHARED
WASHINGTON MUTUAL COMMON 939322103 498 12,195 SH SHARED
WASTE MANAGEMENT INC COMMON 94106L109 512 11,538 SH SHARED
WASTE MANAGEMENT INC COMMON 94106L109 2 45 SH OTHER
WATSCO INC COM COMMON 942622200 276 18,900 SH SHARED
WEATHERFORD INTERNATIONAL COMMON 947074100 238 9,097 SH SHARED
WELLS FARGO NEW COMMON 949746101 32,799 935,433 SH SHARED
WELLS FARGO NEW COMMON 949746101 29,318 836,157 SH OTHER
WELLS FARGO NEW COMMON 949746101 317 9,041 SH OTHER
WELLS FARGO NEW COMMON 949746101 31 870 SH OTHER
WESTVACO CORP COMMON 961548104 202 9,627 SH SHARED
WESTVACO CORP COMMON 961548104 319 15,187 SH OTHER
WEYCO GROUP, INC. COMMON 962149100 230 9,600 SH SHARED
WEYERHAEUSER CO COMMON 962166104 959 17,283 SH SHARED
WINN DIXIE STORES INC COMMON 974280109 662 17,704 SH SHARED
WISCONSIN ENERGY CORP COMMON 976657106 1,778 68,226 SH SHARED
WISCONSIN ENERGY CORP COMMON 976657106 51 1,950 SH OTHER
WORTHINGTON INDS INC COMMON 981811102 173 14,700 SH SHARED
WRIGLEY WM JR CO COMMON 982526105 4,093 45,260 SH SHARED
WRIGLEY WM JR CO COMMON 982526105 479 5,300 SH OTHER
XEROX CORP COMMON 984121103 207 3,980 SH SHARED
XOMED SURGICAL PRODS INC COM COMMON 98412V107 942 24,000 SH SHARED
ZEBRA TECHNOLOGIES CORP COMMON 989207105 4,540 191,174 SH SHARED
CHECK PT SOFTWARE TECH LTD ORD COMMON M22465104 5,657 131,555 SH SHARED
FIRST NATL BANCORP JOLIET IL COMMON NO NUMBER 225 2,982 SH SHARED
STEINER LEISURE LTD ORD COMMON P8744Y102 2,335 75,945 SH SHARED
TOTAL 3,367,786 64,852,639
<CAPTION>
COLUMN 1 COL 7 COLUMN 8
OTHER VOTING AUTHORITY
NAME OF ISSUER MGRS SOLE SHARED NONE
- ---------------------------------------------- ------------- ------------------------------ -------------
<S> <C> <C> <C> <C>
VERSUS TECHNOLOGY INC COMMON 1 0 0 350,000
VIAD CORP COM 1 4,915 0 25,778
WICOR INC 1 30,800 0 64,024
WRP CORP COM 1 590 0 10,785
W P S RES CORP 1 5,217 0 16,031
W P S RES CORP N/A 0 0 2,200
WACHOVIA CORP NEW 1 1,138 0 3,092
WACHOVIA CORP NEW N/A 0 0 180
WAL MART STORES INC 1 51,606 0 45,012
WAL MART STORES INC 3 0 80 0
WALGREEN CO 1 678,766 0 827,511
WALGREEN CO 2 1,131,031 0 0
WALGREEN CO 3 0 11,356 950
WALGREEN CO N/A 0 0 5,880
WARNER LAMBERT CO 1 19,408 0 15,425
WASHINGTON MUTUAL 1 6,978 0 5,217
WASTE MANAGEMENT INC 1 5,789 0 5,749
WASTE MANAGEMENT INC 3 0 45 0
WATSCO INC COM 1 15,100 0 3,800
WEATHERFORD INTERNATIONAL 1 3,022 0 6,075
WELLS FARGO NEW 1 503,310 0 432,123
WELLS FARGO NEW 2 836,157 0 0
WELLS FARGO NEW 3 0 8,352 689
WELLS FARGO NEW N/A 0 0 870
WESTVACO CORP 1 0 0 9,627
WESTVACO CORP N/A 15,187 0 0
WEYCO GROUP, INC. 1 0 0 9,600
WEYERHAEUSER CO 1 250 0 17,033
WINN DIXIE STORES INC 1 0 0 17,704
WISCONSIN ENERGY CORP 1 20,300 0 47,926
WISCONSIN ENERGY CORP N/A 0 0 1,950
WORTHINGTON INDS INC 1 5,000 0 9,700
WRIGLEY WM JR CO 1 8,510 0 36,750
WRIGLEY WM JR CO N/A 5,000 0 300
XEROX CORP 1 2,440 0 1,540
XOMED SURGICAL PRODS INC COM 1 0 0 24,000
ZEBRA TECHNOLOGIES CORP 1 37,620 0 153,554
CHECK PT SOFTWARE TECH LTD ORD 1 23,975 0 107,580
FIRST NATL BANCORP JOLIET IL 1 0 0 2,982
STEINER LEISURE LTD ORD 1 24,370 0 51,575
TOTAL 31,535,227 168,528 33,151,235
</TABLE>
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