BAIRD ROBERT W & CO INC /WI/
13F-HR, 1999-11-15
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<PAGE>   1
                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               FORM 13F COVER PAGE

        Report for the Calendar Year or Quarter Ended: September 30, 1999

Check here if Amendment [  ]; Amendment Number:  ____
  This Amendment (Check only one.):             [  ] is a restatement.
                                                [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:                                         Robert W. Baird & Co. Incorporated
Address:                                      777 E. Wisconsin Avenue
                                              Milwaukee, WI  53202


13F File Number:  28-1911

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:                                        Charlotte Zerbs
Title:                                       Assistant Compliance Director
Phone:                                       414/765-3500

Signature, Place, and Date of Signing:

             Charlotte Zerbs                 Milwaukee, WI             11/12/99
             [Signature]                     [City, State]             [Date]

Report Type (Check only one.):

[X]                      13F HOLDINGS REPORT.  (Check here if all holdings of
                         this reporting manager are reported in this report.)

[ ]                      13F NOTICE.  (Check here if no holdings reported are in
                         this report, and all holdings are reported by other
                         reporting manager(s).)

[ ]                      13F COMBINATION REPORT. (Check here if a portion of
                         the holdings for this reporting manager are reported in
                         this report and a portion are reported by other
                         reporting manager(s).)

                         FORM 13F SUMMARY PAGE

<PAGE>   2
                             FORM 13F SUMMARY PAGE

Report Summary:


Number of Other Included Managers:                        4

Form 13F Information Table Entry Total:                 633

Form 13F Information Table Value Total:          $3,046,488          (thousands)



List of Other Included Managers:


Provide a numbered list of the name(s) and 13F file number(s) of all
institutional investment managers with respect to which this report is filed,
other than the manager filing this report.

[If there are no entries in this list, state "NONE" and omit the column
headings and list entries.]

NAME                                            NO.

Northwestern Mutual Life Insurance Co.                    1
Salomon Smith Barney                                      2
Lockwood Financial Services, Inc.                         3
First Union                                               4
Client                                                  N/A

<PAGE>   3
No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4    COLUMN 5           COLUMN 6     COL 7          COLUMN 8
                                                       VALUE       SHRS OR  SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)    PRN AMT  PRN CALL  DISCRETION   MGRS       SOLE   SHARED     NONE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                             <C>       <C>           <C>      <C>        <C>         <C>        <C>     <C>       <C>     <C>

3 COM CORP                      COMMON    885535104        263       9,157  SH          SHARED      1          300        0    8,857
A D C TELECOMMUNICATION INC     COMMON    000886101      5,878     140,169  SH          SHARED      1        9,350        0  130,819
A T & T CORP                    COMMON    001957109         81       1,869  SH          OTHER       4            0    1,657      212
A T & T CORP.                   COMMON    001957109     16,448     378,124  SH          SHARED      1      186,955        0  191,169
A T & T CORP.                   COMMON    001957109        468      10,754  SH          OTHER      N/A       6,750        0    4,004
A T & T CORP.                   COMMON    001957109        430       9,880  SH          OTHER       3            0    9,880        0
A T & T CORP.                   COMMON    001957109     11,376     261,512  SH          OTHER       2      261,512        0        0
ABBOTT LABORATORIES             COMMON    002824100     43,213   1,177,862  SH          SHARED      1      470,326        0  707,536
ABBOTT LABORATORIES             COMMON    002824100         18         490  SH          OTHER      N/A           0        0      490
ABBOTT LABORATORIES             COMMON    002824100        129       3,506  SH          OTHER       4            0    3,029      477
ABBOTT LABORATORIES             COMMON    002824100        503      13,701  SH          OTHER       3            0   13,701        0
ABBOTT LABORATORIES             COMMON    002824100     21,462     584,995  SH          OTHER       2      584,995        0        0
ACEPHARM INC                    COMMON    00443D106         10      10,000  SH          SHARED      1            0        0   10,000
ACXIOM CORP COM                 COMMON    005125109      3,588     182,515  SH          SHARED      1       37,115        0  145,400
ADOBE SYS INC COM               COMMON    00724F101        213       3,750  SH          SHARED      1          120        0    3,630
ADVANCE MARKETING SVCS INC      COMMON    00753T105        217      11,000  SH          SHARED      1            0        0   11,000
ADVANTAGE LEARNING SYS INC      COMMON    00757K100      1,121      60,200  SH          SHARED      1        1,100        0   59,100
AES CORP CONV 4.500% 08/15/05   CONVERT   00130HAN5         49      50,000  PRN         SHARED      1       50,000        0        0
AGL RES INC                     COMMON    001204106        294      18,075  SH          SHARED      1        2,775        0   15,300
AIR PRODS & CHEMS INC           COMMON    009158106     10,945     374,202  SH          SHARED      1      246,468        0  127,734
AIR PRODS & CHEMS INC           COMMON    009158106         30       1,040  SH          OTHER      N/A           0        0    1,040
AIR PRODS & CHEMS INC           COMMON    009158106         57       1,941  SH          OTHER       4            0    1,542      399
AIR PRODS & CHEMS INC           COMMON    009158106        334      11,412  SH          OTHER       3            0   11,412        0
AIR PRODS & CHEMS INC           COMMON    009158106     13,970     477,611  SH          OTHER       2      477,611        0        0
AIRBORNE FGHT CORP              COMMON    009266107        248      11,775  SH          SHARED      1        5,750        0    6,025
ALBANY INTL CORP NEW CL A       COMMON    012348108      2,053     135,768  SH          SHARED      1       62,492        0   73,276
ALBERTSONS INC                  COMMON    013104104      1,545      39,049  SH          SHARED      1        8,795        0   30,254
ALLIED SIGNAL INC               COMMON    019512102        383       6,387  SH          SHARED      1        4,991        0    1,396
ALLSTATE CORP                   COMMON    020002101        360      14,441  SH          SHARED      1        5,675        0    8,766
ALLTEL CORP                     COMMON    020039103        783      11,124  SH          SHARED      1        7,150        0    3,974
ALTERNATIVE LIVING SVCS INC 5.  CONVERT   02145KAB3         60      83,000  PRN         SHARED      1       78,000        0    5,000
ALZA CORP                       COMMON    022615108        471      10,993  SH          SHARED      1        8,693        0    2,300
AMCAST INDUSTRIAL CORP          COMMON    023395106        215      16,125  SH          SHARED      1        7,875        0    8,250
AMERICA ONLINE INC              COMMON    02364J104      3,902      37,497  SH          SHARED      1       14,658        0   22,839

</TABLE>

                                  Page 1 of 19
<PAGE>   4

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7         COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS      SOLE    SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>          <C>        <C>       <C>         <C>        <C>     <C>        <C>    <C>
AMERICAN ELECTRIC POWER         COMMON    025537101       366      10,718   SH          SHARED      1        5,100        0    5,618
AMERICAN EXPRESS CO             COMMON    025816109     1,785      13,225   SH          SHARED      1        5,790        0    7,435
AMERICAN GENERAL CORP           COMMON    026351106       288       4,550   SH          SHARED      1            0        0    4,550
AMERICAN HOME PRODS CORP        COMMON    026609107    10,290     247,951   SH          SHARED      1       58,235        0  189,716
AMERICAN HOME PRODS CORP        COMMON    026609107       127       3,050   SH          OTHER      N/A           0        0    3,050
AMERICAN HOME PRODS CORP        COMMON    026609107         7         175   SH          OTHER       4            0      175        0
AMERICAN INTL GROUP INC         COMMON    026874107    46,347     533,106   SH          SHARED      1      243,849        0  289,257
AMERICAN INTL GROUP INC         COMMON    026874107        99       1,143   SH          OTHER      N/A           0        0    1,143
AMERICAN INTL GROUP INC         COMMON    026874107       175       2,016   SH          OTHER       4            0    1,744      272
AMERICAN INTL GROUP INC         COMMON    026874107       665       7,653   SH          OTHER       3            0    7,653        0
AMERICAN INTL GROUP INC         COMMON    026874107    27,748     319,176   SH          OTHER       2      319,176        0        0
AMERITECH CORP NEW              COMMON    030954101    10,451     156,569   SH          SHARED      1       45,230        0  111,339
AMERITECH CORP NEW              COMMON    030954101       287       4,300   SH          OTHER      N/A           0        0    4,300
AMGEN INC                       COMMON    031162100     9,465     116,135   SH          SHARED      1       33,117        0   83,018
AMSOUTH BANCORP                 COMMON    032165102       878      37,470   SH          SHARED      1       29,650        0    7,820
ANADARKO PETE CORP              COMMON    032511107     1,787      58,486   SH          SHARED      1       35,566        0   22,920
ANDREW CORP                     COMMON    034425108       296      17,050   SH          SHARED      1          200        0   16,850
ANESTA CORP COM                 COMMON    034603100     1,293     140,700   SH          SHARED      1            0        0  140,700
ANHEUSER BUSCH COS INC          COMMON    035229103     5,317      75,895   SH          SHARED      1       16,021        0   59,874
ANHEUSER BUSCH COS INC          COMMON    035229103       134       1,912   SH          OTHER      N/A           0        0    1,912
ANHEUSER BUSCH COS NOTES 6.750  CONVERT   035229BJ1        10      10,000   PRN         SHARED      1       10,000        0        0
ANTEC CORP COM                  COMMON    03664P105     3,496      65,800   SH          SHARED      1            0        0   65,800
APACHE CORP                     COMMON    037411105     1,663      38,515   SH          SHARED      1            0        0   38,515
APPLIED MATLS INC               COMMON    038222105     2,072      26,670   SH          SHARED      1       15,420        0   11,250
ARTESYN TECHNOLOGIES INC        COMMON    043127109     4,901     258,388   SH          SHARED      1       44,600        0  213,788
ARTHUR J GALLAGHER & CO         COMMON    363576109     3,199      60,075   SH          SHARED      1          525        0   59,550
ASSOCIATED BANCORP              COMMON    045487105     1,486      41,068   SH          SHARED      1        4,423        0   36,645
ASTEC INDS INC                  COMMON    046224101       209       8,650   SH          SHARED      1        2,500        0    6,150
ATLANTIC RICHFIELD COMPANY      COMMON    048825103     3,339      37,679   SH          SHARED      1        9,873        0   27,806
ATLANTIC RICHFIELD COMPANY      COMMON    048825103        84         948   SH          OTHER      N/A           0        0      948
AURA SYS INC                    COMMON    051526101         1      10,000   SH          SHARED      1            0        0   10,000
AUTOMATIC DATA PROCESSING INC.  COMMON    053015103    35,663     799,179   SH          SHARED      1      448,459        0  350,720
AUTOMATIC DATA PROCESSING INC.  COMMON    053015103        91       2,050   SH          OTHER      N/A           0        0    2,050
AUTOMATIC DATA PROCESSING INC.  COMMON    053015103       190       4,264   SH          OTHER       4            0    3,714      550

</TABLE>

                                  Page 2 of 19
<PAGE>   5

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3      COLUMN 4    COLUMN 5           COLUMN 6     COL 7          COLUMN 8
                                                        VALUE       SHRS OR  SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP         (x$1000)    PRN AMT  PRN CALL  DISCRETION   MGRS     SOLE    SHARED     NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>      <C>             <C>      <C>       <C>          <C>        <C>    <C>       <C>     <C>
AUTOMATIC DATA PROCESSING INC.  COMMON   053015103          704    15,765   SH           OTHER       3           0   15,765        0
AUTOMATIC DATA PROCESSING INC.  COMMON   053015103       29,863   669,210   SH           OTHER       2     669,210        0        0
AVERY DENNISON CORP COM         COMMON   053611109        2,037    38,625   SH           SHARED      1           0        0   38,625
AXA FINANCIAL                   COMMON   002451102          236     8,474   SH           SHARED      1       6,000        0    2,474
BANK NEW YORK INC               COMMON   064057102          616    18,418   SH           SHARED      1      16,150        0    2,268
BANK NEW YORK INC               COMMON   064057102            2        60   SH           OTHER       4           0       60        0
BANK OF AMERICA                 COMMON   060505104        1,617    29,036   SH           SHARED      1       4,882        0   24,154
BANK ONE CORP                   COMMON   06423A103        9,484   272,418   SH           SHARED      1      52,287        0  220,131
BANK ONE CORP JAN 37.50 0       OPTION   06423A9AG            5        25   SH   CALL    SHARED      1          25        0        0
BANK ONE CORP JAN 45 01/2       OPTION   06423A9AI            2        60   SH   CALL    SHARED      1          45        0       15
BANKBOSTON CORP                 COMMON   06605R106          312     7,185   SH           SHARED      1       6,400        0      785
BAXTER INTL INC                 COMMON   071813109          237     3,937   SH           SHARED      1         767        0    3,170
BAXTER INTL INC                 COMMON   071813109            3        55   SH           OTHER       4           0       55        0
BED BATH & BEYOND INC           COMMON   075896100          523    14,960   SH           SHARED      1      13,710        0    1,250
BELL ATLANTIC CORP              COMMON   077853109        1,325    19,688   SH           SHARED      1       9,783        0    9,905
BELL ATLANTIC CORP              COMMON   077853109            3        50   SH           OTHER       4           0       50        0
BELL ATLANTIC CORP              COMMON   077853109          213     3,168   SH           OTHER       3           0    3,168        0
BELL SPORTS CORP SUB CONV DEB   CONVERT  077903AA0            8    10,000   PRN          SHARED      1           0        0   10,000
BELLSOUTH CORP.                 COMMON   079860102        4,295    95,451   SH           SHARED      1      11,517        0   83,934
BELLSOUTH CORP.                 COMMON   079860102            8       188   SH           OTHER      N/A          0        0      188
BELLSOUTH CORP.                 COMMON   079860102          365     8,112   SH           OTHER       3           0    8,112        0
BERKSHIRE HATHAWAY INC DEL      COMMON   084670108          605        11   SH           SHARED      1           0        0       11
BESTFOODS, INC                  COMMON   08658U101       14,982   308,519   SH           SHARED      1     184,826        0  123,693
BESTFOODS, INC                  COMMON   08658U101           29       600   SH           OTHER      N/A          0        0      600
BESTFOODS, INC                  COMMON   08658U101          106     2,192   SH           OTHER       4           0    1,937      255
BESTFOODS, INC                  COMMON   08658U101          358     7,375   SH           OTHER       3           0    7,375        0
BESTFOODS, INC                  COMMON   08658U101       14,713   302,962   SH           OTHER       2     302,962        0        0
BEVERLY ENTERPRISES INC         COMMON   087851309          561   132,000   SH           SHARED      1      13,700        0  118,300
BIOMET INC                      COMMON   090613100        2,931   111,390   SH           SHARED      1      42,300        0   69,090
BISYS GROUP INC                 COMMON   055472104        4,772   101,741   SH           SHARED      1      23,820        0   77,921
BLACK BOX CORP COM              COMMON   091826107        5,499   104,737   SH           SHARED      1      19,235        0   85,502
BLOCK H & R INC                 COMMON   093671105          234     5,390   SH           SHARED      1       2,340        0    3,050
BOEING CO                       COMMON   097023105          437    10,253   SH           SHARED      1       5,875        0    4,378
BOEING CO                       COMMON   097023105            9       200   SH           OTHER       4           0      200        0

</TABLE>

                                  Page 3 of 19
<PAGE>   6

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7          COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS      SOLE    SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>           <C>       <C>       <C>         <C>        <C>     <C>        <C>    <C>
BONE CARE INTL INC COM          COMMON    098072101      4,947    520,730   SH          SHARED      1            0        0  520,730
BP AMOCO ADS                    COMMON    055622104      7,502    135,400   SH          SHARED      1       32,512        0  102,888
BP AMOCO ADS                    COMMON    055622104        733     13,232   SH          OTHER      N/A      13,232        0        0
BRADY W H CO CL A               COMMON    104674106        485     15,165   SH          SHARED      1            0        0   15,165
BRISTOL MYERS SQUIBB CO         COMMON    110122108     32,750    485,180   SH          SHARED      1      166,041        0  319,139
BRISTOL MYERS SQUIBB CO         COMMON    110122108      1,338     19,825   SH          OTHER      N/A      16,000        0    3,825
BRISTOL MYERS SQUIBB CO         COMMON    110122108          6         96   SH          OTHER       2           96        0        0
BROADCOM CORP                   COMMON    111320107      1,930     17,708   SH          SHARED      1          535        0   17,173
C S X CORP                      COMMON    126408103        254      6,000   SH          SHARED      1            0        0    6,000
CABLE & WIRELESS PUB LTD CO SP  COMMON    126830207      1,358     41,000   SH          SHARED      1        3,075        0   37,925
CAMPBELL SOUP CO                COMMON    134429109        215      5,503   SH          SHARED      1          191        0    5,312
CANADIAN PAC LTD NEW COM        COMMON    135923100        519     22,750   SH          SHARED      1        2,050        0   20,700
CANADIAN PAC LTD NEW COM        COMMON    135923100          9        380   SH          OTHER       4            0      380        0
CARDINAL HEALTH INC             COMMON    14149Y108      1,061     19,465   SH          SHARED      1       11,649        0    7,816
CARNIVAL CORP CL A              COMMON    143658102        728     16,725   SH          SHARED      1       14,400        0    2,325
CATALINA MARKETING CORP         COMMON    148867104      4,774     56,285   SH          SHARED      1       11,205        0   45,080
CATERPILLAR INC                 COMMON    149123101        223      4,063   SH          SHARED      1          600        0    3,463
CATERPILLAR INC                 COMMON    149123101         11        200   SH          OTHER       4            0      200        0
CBS CORP                        COMMON    12490K107        545     11,781   SH          SHARED      1       10,580        0    1,201
C-CUBE MICROSYSTEMS INC         COMMON    125015107     10,722    246,480   SH          SHARED      1          930        0  245,550
CDW COMPUTER CTRS INC           COMMON    125129106      6,105    124,908   SH          SHARED      1       28,520        0   96,388
CHASE MANHATTAN CORPORATIO      COMMON    16161A108      1,244     16,506   SH          SHARED      1       10,006        0    6,500
CHEMICAL FINANCIAL CORP         COMMON    163731102        342     10,082   SH          SHARED      1        5,858        0    4,224
CHEVRON CORP                    COMMON    166751107      1,091     12,290   SH          SHARED      1        2,525        0    9,765
CINCINNATI BELL INC             COMMON    171870108      4,367    224,675   SH          SHARED      1        4,825        0  219,850
CINCINNATI BELL INC             COMMON    171870108         14        700   SH          OTHER      N/A           0        0      700
CINCINNATI GAS & ELEC CO JR DE  CONVERT   172070831        317     13,000   PRN         SHARED      1          300        0   12,700
CINTAS CORP                     COMMON    172908105      2,319     40,120   SH          SHARED      1       14,540        0   25,580
CINTAS CORP                     COMMON    172908105         37        640   SH          OTHER      N/A           0        0      640
CISCO SYS INC                   COMMON    17275R102     35,910    523,756   SH          SHARED      1      252,799        0  270,957
CISCO SYS INC                   COMMON    17275R102         14        200   SH          OTHER      N/A           0        0      200
CISCO SYS INC                   COMMON    17275R102        137      1,997   SH          OTHER       4            0    1,727      270
CISCO SYS INC                   COMMON    17275R102        564      8,227   SH          OTHER       3            0    8,227        0
CISCO SYS INC                   COMMON    17275R102     22,354    326,035   SH          OTHER       2      326,035        0        0

</TABLE>

                                  Page 4 of 19
<PAGE>   7

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7          COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS     SOLE     SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>           <C>       <C>       <C>       <C>        <C>     <C>     <C>       <C>
CITIGROUP INC                   COMMON    172967101        416      9,449   SH        OTHER       3            0    9,449          0
CITIGROUP INC.                  COMMON    172967101     20,168    458,357   SH        SHARED      1      226,522        0    231,835
CITIGROUP INC.                  COMMON    172967101         20        450   SH        OTHER      N/A           0        0        450
CITIGROUP INC.                  COMMON    172967101        150      3,414   SH        OTHER       4            0    3,078        336
CITIGROUP INC.                  COMMON    172967101     17,749    403,386   SH        OTHER       2      403,386        0          0
CLOROX CO                       COMMON    189054109      2,523     65,969   SH        SHARED      1       12,010        0     53,959
COCA COLA CO                    COMMON    191216100     22,644    469,298   SH        SHARED      1      231,566        0    237,732
COCA COLA CO                    COMMON    191216100         87      1,800   SH        OTHER      N/A           0        0      1,800
COCA COLA CO                    COMMON    191216100        112      2,312   SH        OTHER       4            0    2,011        301
COCA COLA CO                    COMMON    191216100      1,282     26,572   SH        OTHER       3            0   26,572          0
COCA COLA CO                    COMMON    191216100     16,988    352,085   SH        OTHER       2      352,085        0          0
COCA COLA ENTERPRISES INC       COMMON    191219104        212      9,385   SH        SHARED      1        9,000        0        385
COLGATE PALMOLIVE CO            COMMON    194162103     18,858    412,193   SH        SHARED      1      254,149        0    158,044
COLGATE PALMOLIVE CO            COMMON    194162103         24        520   SH        OTHER      N/A           0        0        520
COLGATE PALMOLIVE CO            COMMON    194162103        135      2,945   SH        OTHER       4            0    2,623        322
COLGATE PALMOLIVE CO            COMMON    194162103        415      9,073   SH        OTHER       3            0    9,073          0
COLGATE PALMOLIVE CO            COMMON    194162103     17,297    378,075   SH        OTHER       2      378,075        0          0
COLUMBUS SOUTHN PWR CO          PREFERR   199575796         45      1,900   SH        SHARED      1            0        0      1,900
COLUMBUS SOUTHN PWR CO JR SUB   CONVERT   199575812        146      6,000   PRN       SHARED      1          100        0      5,900
COMPAQ COMPUTER CORP            COMMON    204493100        338     14,787   SH        SHARED      1        5,690        0      9,097
COMPAQ COMPUTER CORP            COMMON    204493100          7        325   SH        OTHER       4            0      325          0
COMPUTER ASSOCIATE INTL INC     COMMON    204912109        443      7,255   SH        SHARED      1        5,070        0      2,185
COMPUTER ASSOCIATE INTL INC     COMMON    204912109         14        225   SH        OTHER       4            0      225          0
COMPUTER NETWORK TECH CORP COM  COMMON    204925101      3,145    337,700   SH        SHARED      1       59,410        0    278,290
COMPUTER SCIENCES CORP          COMMON    205363104      1,202     17,088   SH        SHARED      1       12,888        0      4,200
COMPUTER SCIENCES CORP          COMMON    205363104          7        100   SH        OTHER       2          100        0          0
COMPUWARE CORP COM              COMMON    205638109        703     26,955   SH        SHARED      1        5,580        0     21,375
COMVERSE TECH 5.750% 10/01/06   CONVERT   205862AE5      2,681  1,660,000   PRN       SHARED      1            0        0  1,660,000
COMVERSE TECHNOLOGY INC         COMMON    205862402     13,314    141,171   SH        SHARED      1        3,900        0    137,271
CONAGRA INC                     COMMON    205887102      1,326     58,776   SH        SHARED      1          400        0     58,376
CONCORD EFS INC                 COMMON    206197105        565     27,405   SH        SHARED      1       25,140        0      2,265
CONSOLIDATED GRAPHICS INC COM   COMMON    209341106      4,378    103,935   SH        SHARED      1       17,205        0     86,730
CONSOLIDATED PAPERS INC         COMMON    209759109      1,481     55,094   SH        SHARED      1        1,500        0     53,594
CONSOLIDATED PAPERS INC         COMMON    209759109         94      3,500   SH        OTHER      N/A           0        0      3,500

</TABLE>

                                  Page 5 of 19
<PAGE>   8

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7          COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS     SOLE     SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>           <C>       <C>       <C>         <C>       <C>     <C>        <C>   <C>
CONVERGYS CORP                  COMMON    212485106        278     14,050   SH          SHARED      1        4,150       0     9,900
CONVERGYS CORP                  COMMON    212485106         14        700   SH          OTHER      N/A           0       0       700
COR THERAPEUTICS INC            COMMON    217753102        214     11,260   SH          SHARED      1            0       0    11,260
CORNING INC                     COMMON    219350105      1,550     22,605   SH          SHARED      1        3,550       0    19,055
COSTCO WHOLESALE CORP COM       COMMON    22160K105        276      3,832   SH          SHARED      1        3,261       0       571
CVS CORP COM                    COMMON    126650100        491     12,030   SH          SHARED      1            0       0    12,030
CYGNUS INC COM                  COMMON    232560102        180     16,000   SH          SHARED      1            0       0    16,000
D P L INC                       COMMON    233293109        869     49,296   SH          SHARED      1        5,575       0    43,721
DANAHER CORP SHS BEN INT        COMMON    235851102        400      7,600   SH          SHARED      1        7,100       0       500
DAYTON HUDSON CORP              COMMON    239753106      1,935     32,217   SH          SHARED      1        8,300       0    23,917
DAYTON SUPERIOR CORP CL A       COMMON    240028100      2,028    119,300   SH          SHARED      1            0       0   119,300
DELL COMPUTER CORP              COMMON    247025109      4,126     98,667   SH          SHARED      1       23,051       0    75,616
DELTA AIR LINES INC DEL NT 07-  PREFERR   247361405         10        400   SH          SHARED      1          400       0         0
DELTA AIRLINES INC              COMMON    247361108        378      7,800   SH          SHARED      1        3,000       0     4,800
DEUTSCHE BK A G SPON ADR        COMMON    251525309        516      7,725   SH          SHARED      1        3,600       0     4,125
DIGEX INC DEL CL A              COMMON    253756100      2,203     93,000   SH          SHARED      1            0       0    93,000
DISNEY WALT PRODUCTIONS         COMMON    254687106      3,174    122,061   SH          SHARED      1       44,419       0    77,642
DISNEY WALT PRODUCTIONS         COMMON    254687106          4        140   SH          OTHER       4            0     140         0
DOLLAR TREE STORES INC COM      COMMON    256747106      3,767     94,320   SH          SHARED      1       24,700       0    69,620
DONALDSON INC                   COMMON    257651109        572     24,675   SH          SHARED      1       23,975       0       700
DOVER CORP                      COMMON    260003108      2,597     63,545   SH          SHARED      1       22,525       0    41,020
DOVER CORP                      COMMON    260003108        993     24,300   SH          OTHER      N/A      24,000       0       300
DOW CHEMICAL CORP               COMMON    260543103      2,128     18,724   SH          SHARED      1        4,319       0    14,405
DOW CHEMICAL CORP               COMMON    260543103         57        500   SH          OTHER      N/A           0       0       500
DOW JONES & CO INC COM          COMMON    260561105      1,320     24,740   SH          SHARED      1            0       0    24,740
DU PONT E I DE NEMOURS CO       COMMON    263534109      4,126     68,200   SH          SHARED      1       30,260       0    37,940
DU PONT E I DE NEMOURS CO       COMMON    263534109          7        115   SH          OTHER       4            0     115         0
DUKE PWR CO                     COMMON    264399106      2,745     49,787   SH          SHARED      1       12,987       0    36,800
DUKE PWR CO                     COMMON    264399106        405      7,350   SH          OTHER      N/A       6,000       0     1,350
DURA AUTOMOTIVE SYS CAP TR TR   CONVERT   26632M201      1,453     66,800   PRN         SHARED      1          800       0    66,000
DYCOM INDS INC COM              COMMON    267475101      4,037     95,680   SH          SHARED      1       22,460       0    73,220
E M C CORP MASS                 COMMON    268648102     34,256    479,939   SH          SHARED      1      186,503       0   293,436
E M C CORP MASS                 COMMON    268648102         21        300   SH          OTHER      N/A           0       0       300
E M C CORP MASS                 COMMON    268648102         82      1,154   SH          OTHER       4            0   1,001       153

</TABLE>

                                  Page 6 of 19
<PAGE>   9

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7          COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS     SOLE     SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>           <C>       <C>       <C>         <C>        <C>     <C>        <C>    <C>
E M C CORP MASS                 COMMON    268648102        311      4,351   SH          OTHER       3            0    4,351        0
E M C CORP MASS                 COMMON    268648102     13,132    183,980   SH          OTHER       2      183,980        0        0
ECLIPSYS CORP COM               COMMON    278856109      3,316    230,670   SH          SHARED      1       44,145        0  186,525
ECOLAB INC                      COMMON    278865100      1,071     31,375   SH          SHARED      1       20,700        0   10,675
ECOLAB INC                      COMMON    278865100          7        200   SH          OTHER      N/A           0        0      200
ELAN P L C ADR                  COMMON    284131208     11,412    340,030   SH          SHARED      1        2,870        0  337,160
ELECTRONIC DATA SYSTEMS         COMMON    285661104        327      6,186   SH          SHARED      1        2,985        0    3,201
EMERSON ELEC CO                 COMMON    291011104     38,992    617,089   SH          SHARED      1      277,146        0  339,943
EMERSON ELEC CO                 COMMON    291011104      1,127     17,840   SH          OTHER      N/A      14,000        0    3,840
EMERSON ELEC CO                 COMMON    291011104        161      2,544   SH          OTHER       4            0    2,239      305
EMERSON ELEC CO                 COMMON    291011104        559      8,843   SH          OTHER       3            0    8,843        0
EMERSON ELEC CO                 COMMON    291011104     23,857    377,555   SH          OTHER       2      377,555        0        0
ENRON CORP                      COMMON    293561106        375      9,128   SH          SHARED      1        2,448        0    6,680
EXXON CORP                      COMMON    302290101     14,833    195,169   SH          SHARED      1       50,779        0  144,390
EXXON CORP                      COMMON    302290101         76      1,000   SH          OTHER      N/A           0        0    1,000
EXXON CORP                      COMMON    302290101          5         63   SH          OTHER       2           63        0        0
F D X CORPORATION               COMMON    31304N107      1,244     32,010   SH          SHARED      1       19,900        0   12,110
F P L GROUP INC                 COMMON    302571104      1,368     27,150   SH          SHARED      1        4,550        0   22,600
F P L GROUP INC                 COMMON    302571104         91      1,800   SH          OTHER      N/A           0        0    1,800
FAMILY DLR STORES INC           COMMON    307000109      2,911    137,810   SH          SHARED      1       15,400        0  122,410
FASTENAL CO                     COMMON    311900104     19,217    407,783   SH          SHARED      1      194,265        0  213,518
FASTENAL CO                     COMMON    311900104          9        200   SH          OTHER      N/A           0        0      200
FASTENAL CO                     COMMON    311900104         59      1,258   SH          OTHER       4            0    1,004      254
FASTENAL CO                     COMMON    311900104        348      7,387   SH          OTHER       3            0    7,387        0
FASTENAL CO                     COMMON    311900104     14,931    316,845   SH          OTHER       2      316,845        0        0
FEDERAL NAT MORTGAGE ASSN       COMMON    313586109      6,645    106,002   SH          SHARED      1       40,837        0   65,165
FEDERAL SIGNAL CORP             COMMON    313855108        259     13,025   SH          SHARED      1        7,625        0    5,400
FIFTH THIRD BANCORP             COMMON    316773100     50,391    828,196   SH          SHARED      1      532,242        0  295,954
FIFTH THIRD BANCORP             COMMON    316773100         32        525   SH          OTHER      N/A           0        0      525
FIFTH THIRD BANCORP             COMMON    316773100        585      9,623   SH          OTHER       3            0    9,623        0
FIFTH THIRD BANCORP             COMMON    316773100     24,637    404,925   SH          OTHER       2      404,925        0        0
FIFTH THIRD BANCORP             COMMON    316773100        165      2,719   SH          OTHER       4            0    2,378      341
FIRST FED CAP CORP              COMMON    319960100      8,390    541,307   SH          SHARED      1          900        0  540,407
FIRST MANITOWOC BANCORP INC CD  COMMON    32076F108        693     17,991   SH          SHARED      1            0        0   17,991

</TABLE>

                                  Page 7 of 19
<PAGE>   10

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7          COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS      SOLE   SHARED     NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>          <C>        <C>       <C>         <C>        <C>     <C>       <C>     <C>
FIRST NATL BANCORP JOLIET IL    COMMON    BLANK BLA        242      2,982   SH          SHARED      1            0       0     2,982
FIRST TENN NATL CORP            COMMON    337162101        372     13,215   SH          SHARED      1       13,140       0        75
FIRST UNION CORP                COMMON    337358105      1,458     40,925   SH          SHARED      1       11,650       0    29,275
FIRSTAR CORP NEW WIS            COMMON    33763V109      3,430    133,838   SH          SHARED      1       17,925       0   115,913
FIRSTAR CORP NEW WIS            COMMON    33763V109         23        912   SH          OTHER      N/A           0       0       912
FISERV INC                      COMMON    337738108     30,702    944,678   SH          SHARED      1      445,107       0   499,571
FISERV INC                      COMMON    337738108         64      1,960   SH          OTHER      N/A           0       0     1,960
FISERV INC                      COMMON    337738108        123      3,771   SH          OTHER       4            0   3,271       500
FISERV INC                      COMMON    337738108        478     14,707   SH          OTHER       3            0  14,707         0
FISERV INC                      COMMON    337738108     19,657    604,840   SH          OTHER       2      604,840       0         0
FLEET FINL GROUP INC NEW        COMMON    338915101        857     23,388   SH          SHARED      1        8,000       0    15,388
FLOWSERVE CORP                  COMMON    34354P105        245     14,725   SH          SHARED      1        8,775       0     5,950
FORD MOTOR                      COMMON    345370100        358      7,125   SH          SHARED      1        2,250       0     4,875
FORT JAMES CORPORATION          COMMON    347471104        392     14,705   SH          SHARED      1        1,487       0    13,218
FRANKLIN RES INC                COMMON    354613101        483     15,800   SH          SHARED      1        9,800       0     6,000
G & K SVCS INC CL A             COMMON    361268105      2,269     56,025   SH          SHARED      1            0       0    56,025
G T E CORP                      COMMON    362320103      2,853     37,113   SH          SHARED      1       14,800       0    22,313
GANNETT INC DEL                 COMMON    364730101      1,472     21,270   SH          SHARED      1        9,850       0    11,420
GATEWAY INC.                    COMMON    367626108        337      7,660   SH          SHARED      1        6,160       0     1,500
GENERAL ELECTRIC COMPANY        COMMON    369604103     69,733    588,151   SH          SHARED      1      260,244       0   327,907
GENERAL ELECTRIC COMPANY        COMMON    369604103        355      2,990   SH          OTHER      N/A           0       0     2,990
GENERAL ELECTRIC COMPANY        COMMON    369604103        247      2,085   SH          OTHER       4            0   1,821       264
GENERAL ELECTRIC COMPANY        COMMON    369604103        844      7,118   SH          OTHER       3            0   7,118         0
GENERAL ELECTRIC COMPANY        COMMON    369604103      5,950    320,524   SH          OTHER       2      320,524       0         0
GENERAL MOTORS CORP             COMMON    370442105        288      4,581   SH          SHARED      1        1,366       0     3,215
GENERAL MTRS CORP CL H NEW      COMMON    370442832          6        100   SH          SHARED      1          100       0         0
GENERAL MTRS CORP DEP 1/4 PREF  PREFERR   370442790         79      3,000   SH          SHARED      1            0       0     3,000
GENESCO INC COM                 COMMON    371532102        126     10,055   SH          SHARED      1          625       0     9,430
GENUINE PARTS CO                COMMON    372460105        940     35,398   SH          SHARED      1        8,925       0    26,473
GILLETTE CO                     COMMON    375766102     18,028    531,209   SH          SHARED      1      286,303       0   244,906
GILLETTE CO                     COMMON    375766102         24        700   SH          OTHER      N/A           0       0       700
GILLETTE CO                     COMMON    375766102         50      1,466   SH          OTHER       4            0   1,165       301
GILLETTE CO                     COMMON    375766102        297      8,748   SH          OTHER       3            0   8,748         0
GILLETTE CO                     COMMON    375766102     12,444    366,675   SH          OTHER       2      366,675       0         0

</TABLE>

                                  Page 8 of 19
<PAGE>   11

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7          COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS     SOLE    SHARED     NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>           <C>     <C>         <C>        <C>        <C>      <C>      <C>    <C>
GOLDMAN SACHS GROUP INC COM     COMMON    38141G104        322      5,280   SH         SHARED       1           0       0      5,280
GRAINGER, W W INC               COMMON    384802104      3,635     75,622   SH         SHARED       1      14,954       0     60,668
GRAINGER, W W INC               COMMON    384802104        317      6,600   SH         OTHER       N/A      4,000       0      2,600
GREAT ATLANTIC & PAC TEA INC    COMMON    390064103        627     20,700   SH         SHARED       1         875       0     19,825
GUIDANT CORP                    COMMON    401698105      5,852    109,134   SH         SHARED       1      26,234       0     82,900
GULF CANADA RESOURCES LTD       COMMON    40218L305      2,911    695,100   SH         SHARED       1      43,500       0    651,600
GUM TECH INTL INC COM           COMMON    402803100        335     26,000   SH         SHARED       1           0       0     26,000
HALL KINION & ASSOCS INC COM    COMMON    406069104        235     20,000   SH         SHARED       1           0       0     20,000
HALLIBURTON COMPANY             COMMON    406216101        317      7,729   SH         SHARED       1         150       0      7,579
HARLEY DAVIDSON INC             COMMON    412822108      9,535    190,469   SH         SHARED       1      11,714       0    178,755
HAWAIIAN ELECTRIC INDUSTRIES    COMMON    419870100        346      9,825   SH         SHARED       1       9,000       0        825
HEALTH MGMT ASSOC INC NEW CL A  COMMON    421933102      8,587  1,107,980   SH         SHARED       1      27,805       0  1,080,175
HEALTHSOUTH CORP CONV 3.250% 0  CONVERT   421924AF8         75     98,000   PRN        SHARED       1      93,000       0      5,000
HEALTHSOUTH CORPORATION         COMMON    421924101        170     27,725   SH         SHARED       1      15,425       0     12,300
HEINZ H J CO                    COMMON    423074103      3,225     75,008   SH         SHARED       1      10,845       0     64,163
HEINZ H J CO                    COMMON    423074103        556     12,937   SH         OTHER       N/A     12,000       0        937
HERSHEY FOODS CORP              COMMON    427866108        421      8,645   SH         SHARED       1       4,625       0      4,020
HEWLETT PACKARD CO              COMMON    428236103     23,407    257,928   SH         SHARED       1     133,133       0    124,795
HEWLETT PACKARD CO              COMMON    428236103        972     10,713   SH         OTHER       N/A     10,000       0        713
HEWLETT PACKARD CO              COMMON    428236103         90        990   SH         OTHER        4           0     882        108
HEWLETT PACKARD CO              COMMON    428236103        317      3,496   SH         OTHER        3           0   3,496          0
HEWLETT PACKARD CO              COMMON    428236103     12,316    135,714   SH         OTHER        2     135,714       0          0
HILTON HOTELS CORP CONV 5.000%  CONVERT   432848AL3         36     45,000   PRN        SHARED       1      45,000       0          0
HISPANIC BROADCASTING CORP CL   COMMON    43357B104        853     11,200   SH         SHARED       1       8,800       0      2,400
HOME DEPOT INC                  COMMON    437076102     38,199    556,628   SH         SHARED       1     334,076       0    222,552
HOME DEPOT INC                  COMMON    437076102         55        800   SH         OTHER       N/A          0       0        800
HOME DEPOT INC                  COMMON    437076102        206      2,995   SH         OTHER        4           0   2,606        389
HOME DEPOT INC                  COMMON    437076102        773     11,268   SH         OTHER        3           0  11,268          0
HOME DEPOT INC                  COMMON    437076102     32,810    478,105   SH         OTHER        2     478,105       0          0
HONEYWELL INC                   COMMON    438506107     14,335    128,785   SH         SHARED       1       3,165       0    125,620
HOOPER HOLMES INC COM           COMMON    439104100      6,584    256,955   SH         SHARED       1      39,170       0    217,785
HOUSEHOLD INTL CORP             COMMON    441815107        347      8,655   SH         SHARED       1       6,350       0      2,305
HOVNANIAN ENTERPRISES INC       COMMON    442487203         97     12,495   SH         SHARED       1         375       0     12,120
HUNTINGTON BANCSHARES INC       COMMON    446150104      1,626     61,227   SH         SHARED       1      17,587       0     43,640

</TABLE>

                                  Page 9 of 19
<PAGE>   12

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3      COLUMN 4  COLUMN 5           COLUMN 6     COL 7          COLUMN 8
                                                        VALUE     SHRS OR  SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP         (x$1000)  PRN AMT  PRN CALL  DISCRETION   MGRS      SOLE     SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>            <C>      <C>      <C>         <C>         <C>    <C>       <C>      <C>
ILLINOIS TOOL WORKS INC         COMMON    452308109       1,572    21,081   SH         SHARED       1      12,300        0     8,781
ILLINOIS TOOL WORKS INC         COMMON    452308109          15       200   SH         OTHER       N/A          0        0       200
INFORMIX CORP                   COMMON    456779107         135    16,960   SH         SHARED       1           0        0    16,960
INTEL CORP                      COMMON    458140100      38,541   518,630   SH         SHARED       1     293,896        0   224,734
INTEL CORP                      COMMON    458140100          88     1,180   SH         OTHER       N/A          0        0     1,180
INTEL CORP                      COMMON    458140100       1,778     2,392   SH         OTHER        4           0    2,105       287
INTEL CORP                      COMMON    458140100         615     8,271   SH         OTHER        3           0    8,271         0
INTEL CORP                      COMMON    458140100      25,556   343,895   SH         OTHER        2     343,895        0         0
INTERNATIONAL BUSINESS MACH     COMMON    459200101      39,496   326,417   SH         SHARED       1     128,863        0   197,554
INTERNATIONAL BUSINESS MACH     COMMON    459200101          97       800   SH         OTHER       N/A          0        0       800
INTERNATIONAL BUSINESS MACH     COMMON    459200101         138     1,144   SH         OTHER        4           0      980       164
INTERNATIONAL BUSINESS MACH     COMMON    459200101         558     4,612   SH         OTHER        3           0    4,612         0
INTERNATIONAL BUSINESS MACH     COMMON    459200101      23,553   194,650   SH         OTHER        2     194,650        0         0
INTERPUBLIC GROUP COS INC       COMMON    460690100       3,441    83,665   SH         SHARED       1           0        0    83,665
INTERPUBLIC GROUP COS INC       COMMON    460690100           7       160   SH         OTHER        2         160        0         0
INTL FLAVORS & FRAGRANCES       COMMON    459506101       1,420    41,160   SH         SHARED       1      21,350        0    19,810
IPALCO ENTERPRISES INC          COMMON    462613100       1,639    84,302   SH         SHARED       1      12,120        0    72,182
IPALCO ENTERPRISES INC          COMMON    462613100          17       900   SH         OTHER       N/A          0        0       900
JABIL CIRCUIT INC COM           COMMON    466313103       8,485   171,410   SH         SHARED       1       7,700        0   163,710
JACOBS ENGR GROUP INC COM       COMMON    469814107         566    17,400   SH         SHARED       1      15,100        0     2,300
JDS UNIPHASE CORP               COMMON    46612J101       2,453    21,550   SH         SHARED       1         100        0    21,450
JOHNSON & JOHNSON               COMMON    478160104      54,401   592,120   SH         SHARED       1     234,832        0   357,288
JOHNSON & JOHNSON               COMMON    478160104          99     1,075   SH         OTHER       N/A          0        0     1,075
JOHNSON & JOHNSON               COMMON    478160104         131     1,424   SH         OTHER        4           0    1,126       298
JOHNSON & JOHNSON               COMMON    478160104         781     8,503   SH         OTHER        3           0    8,503         0
JOHNSON & JOHNSON               COMMON    478160104      32,989   359,063   SH         OTHER        2     359,063        0         0
JOHNSON CONTROLS                COMMON    478366107         392     5,908   SH         SHARED       1       4,125        0     1,783
KEANE INC                       COMMON    486665102      10,829   474,695   SH         SHARED       1      23,760        0   450,935
KENT ELECTRONICS CORP CONV 4.5  CONVERT   490553AA2          37    45,000   PRN        SHARED       1      45,000        0         0
KEYCORP                         COMMON    493267108       1,964    76,072   SH         SHARED       1      24,658        0    51,414
KEYCORP                         COMMON    493267108          13       520   SH         OTHER       N/A          0        0       520
KIMBERLY CLARK CORP             COMMON    494368103      45,853   869,254   SH         SHARED       1     314,546        0   554,708
KIMBERLY CLARK CORP             COMMON    494368103         165     3,130   SH         OTHER       N/A          0        0     3,130
KIMBERLY CLARK CORP             COMMON    494368103         159     3,018   SH         OTHER        4           0    2,623       395

</TABLE>

                                 Page 10 of 19
<PAGE>   13

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2   COLUMN 3    COLUMN 4    COLUMN 5           COLUMN 6     COL 7          COLUMN 8
                                                       VALUE       SHRS OR  SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS      CUSIP       (x$1000)    PRN AMT  PRN CALL  DISCRETION   MGRS     SOLE     SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>        <C>         <C>         <C>      <C>         <C>        <C>     <C>     <C>       <C>
KIMBERLY CLARK CORP             COMMON     494368103      596       11,308  SH          OTHER       3            0   11,308        0
KIMBERLY CLARK CORP             COMMON     494368103   25,062      475,117  SH          OTHER       2      475,117        0        0
KOHLS CORP                      COMMON     500255104   31,165      471,303  SH          SHARED      1      185,167        0  286,136
KOHLS CORP                      COMMON     500255104       46          690  SH          OTHER      N/A           0        0      690
KOHLS CORP                      COMMON     500255104      116        1,759  SH          OTHER       4            0    1,514      245
KOHLS CORP                      COMMON     500255104      452        6,836  SH          OTHER       3            0    6,836        0
KOHLS CORP                      COMMON     500255104   18,927      286,232  SH          OTHER       2      286,232        0        0
KONINKLIJKE PHILIPS ELECTRS     COMMON     500472204      406        4,018  SH          SHARED      1            0        0    4,018
LACLEDE GAS CO                  COMMON     505588103      229       10,075  SH          SHARED      1        1,500        0    8,575
LAFARGE CORP COM                COMMON     505862102      226        7,050  SH          SHARED      1          800        0    6,250
LEXMARK INTL GROUP INC CL A     COMMON     529771107   12,804      159,057  SH          SHARED      1        6,496        0  152,561
LILLY ELI & CO                  COMMON     532457108   27,969      435,739  SH          SHARED      1      237,042        0  198,697
LILLY ELI & CO                  COMMON     532457108       23          360  SH          OTHER      N/A           0        0      360
LILLY ELI & CO                  COMMON     532457108      148        2,302  SH          OTHER       4            0    2,018      284
LILLY ELI & CO                  COMMON     532457108      539        8,404  SH          OTHER       3            0    8,404        0
LILLY ELI & CO                  COMMON     532457108   23,076      359,510  SH          OTHER       2      359,510        0        0
LINDSAY MFG CO COM              COMMON     535555106    1,244       63,396  SH          SHARED      1            0        0   63,396
LOWES COS INC                   COMMON     548661107      244        5,000  SH          SHARED      1        5,000        0        0
LSI INDUSTRIES INC              COMMON     50216C108    2,851      124,650  SH          SHARED      1          200        0  124,450
LUCENT TECHNOLOGIES INC         COMMON     549463107   21,627      333,362  SH          SHARED      1      108,977        0  224,385
LUCENT TECHNOLOGIES INC         COMMON     549463107      843       13,000  SH          OTHER      N/A      12,000        0    1,000
LUCENT TECHNOLOGIES INC         COMMON     549463107        2           31  SH          OTHER       2           31        0        0
M C I WORLDCOM                  COMMON     55268B106   20,766      288,915  SH          SHARED      1      154,304        0  134,611
M C I WORLDCOM                  COMMON     55268B106       58          800  SH          OTHER      N/A           0        0      800
M C I WORLDCOM                  COMMON     55268B106       77        1,076  SH          OTHER       4            0      937      139
M C I WORLDCOM                  COMMON     55268B106      307        4,268  SH          OTHER       3            0    4,268        0
M C I WORLDCOM                  COMMON     55268B106   12,483      173,672  SH          OTHER       2      173,672        0        0
M C N CORP                      COMMON     55267J100      356       20,690  SH          SHARED      1        8,407        0   12,283
M G I C INVT CORP WIS           COMMON     552848103   18,682      391,244  SH          SHARED      1       55,942        0  335,302
MADISON GAS & ELEC CO           COMMON     557497104      253       12,750  SH          SHARED      1        5,725        0    7,025
MADISON GAS & ELEC CO           COMMON     557497104       45        2,250  SH          OTHER      N/A           0        0    2,250
MANITOWOC CO                    COMMON     563571108    5,040      147,682  SH          SHARED      1       33,615        0  114,067
MANPOWER INC WIS                COMMON     56418H100    2,837       97,397  SH          SHARED      1       49,815        0   47,582
MANPOWER INC WIS                COMMON     56418H100       15          500  SH          OTHER      N/A           0        0      500

</TABLE>

                                 Page 11 of 19

<PAGE>   14

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7         COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS     SOLE      SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>      <C>           <C>      <C>         <C>         <C>        <C>   <C>        <C>      <C>
MARITRANS INC                   COMMON    570363101         51     10,000   SH          SHARED      1           0        0    10,000
MARK IV INDS INC CONV NOTE 4.7  CONVERT   570387AR1         64     73,000   PRN         SHARED      1      68,000        0     5,000
MARSH MCLENNAN                  COMMON    571748102        625      9,123   SH          SHARED      1         600        0     8,523
MARSH MCLENNAN                  COMMON    571748102         13        187   SH          OTHER      N/A          0        0       187
MARSHALL & ILSLEY CORP          COMMON    571834100     18,155    318,167   SH          SHARED      1      62,095        0   256,072
MARSHALL & ILSLEY CORP          COMMON    571834100         26        450   SH          OTHER      N/A          0        0       450
MATRIA HEALTHCARE INC           COMMON    576817100      1,369    233,100   SH          SHARED      1      22,400        0   210,700
MAYTAG CO                       COMMON    578592107      1,674     50,257   SH          SHARED      1       1,421        0    48,836
MCDONALDS CORP                  COMMON    580135101      3,179     73,512   SH          SHARED      1      24,483        0    49,029
MCDONALDS CORPSUB DEFERRABL 7.  PREFERR   580135804          2         90   SH          SHARED      1           0        0        90
MCGRAW HILL INC                 COMMON    580645109        366      7,560   SH          SHARED      1       1,373        0     6,187
MCGRAW HILL INC                 COMMON    580645109          6        124   SH          OTHER      N/A          0        0       124
MCKESSON HBOC INC.              COMMON    58155Q103        404     13,925   SH          SHARED      1       2,350        0    11,575
MEDTRONIC INC                   COMMON    585055106     54,755  1,539,694   SH          SHARED      1     691,738        0   847,956
MEDTRONIC INC                   COMMON    585055106         85      2,380   SH          OTHER      N/A          0        0     2,380
MEDTRONIC INC                   COMMON    585055106        219      6,152   SH          OTHER       4           0    5,320       832
MEDTRONIC INC                   COMMON    585055106        830     23,329   SH          OTHER       3           0   23,329         0
MEDTRONIC INC                   COMMON    585055106     34,600    972,923   SH          OTHER       2     972,923        0         0
MELLON BANK CORP                COMMON    585509102        287      8,550   SH          SHARED      1       8,550        0         0
MERCK & CO                      COMMON    589331107     54,995    848,526   SH          SHARED      1     362,382        0   486,144
MERCK & CO                      COMMON    589331107      1,387     21,400   SH          OTHER      N/A     15,000        0     6,400
MERCK & CO                      COMMON    589331107        194      2,995   SH          OTHER       4           0    2,578       417
MERCK & CO                      COMMON    589331107        765     11,805   SH          OTHER       3           0   11,805         0
MERCK & CO                      COMMON    589331107     32,474    501,038   SH          OTHER       2     501,038        0         0
MERRILL LYNCH & CO INC DEP PFD  PREFERR   590188819         12        400   SH          SHARED      1         400        0         0
MERRILL LYNCH & CO. INC         COMMON    590188108        930     13,802   SH          SHARED      1       2,338        0    11,464
MERRILL LYNCH PFD CAP TR IV TO  PREFERR   59021G204          7        300   SH          SHARED      1         300        0         0
METRO INFORMATION SVCS INC COM  COMMON    59162P104        221     17,220   SH          SHARED      1       3,035        0    14,185
MICROSOFT CORP                  COMMON    594918104     79,166    874,154   SH          SHARED      1     334,743        0   539,411
MICROSOFT CORP                  COMMON    594918104        188      2,080   SH          OTHER      N/A          0        0     2,080
MICROSOFT CORP                  COMMON    594918104        262      2,896   SH          OTHER       4           0    2,506       390
MICROSOFT CORP                  COMMON    594918104      1,773     19,577   SH          OTHER       3           0   19,577         0
MICROSOFT CORP                  COMMON    594918104     41,913    462,810   SH          OTHER       2     462,810        0         0
MIDWEST EXPRESS HLDGS INC       COMMON    597911106      1,851     70,669   SH          SHARED      1      12,250        0    58,419

</TABLE>

                                 Page 12 of 19
<PAGE>   15

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5           COLUMN 6     COL 7          COLUMN 8
                                                       VALUE      SHRS OR  SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT  PRN CALL  DISCRETION   MGRS     SOLE    SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>      <C>           <C>       <C>        <C>        <C>         <C>   <C>         <C>     <C>
MILLER HERMAN INC               COMMON   600544100        340      14,235   SH         SHARED       1       13,700       0       535
MINIMED INC                     COMMON   60365K108      9,704      98,765   SH         SHARED       1           25       0    98,740
MINNESOTA MNG & MFG CO          COMMON   604059105      5,666      58,985   SH         SHARED       1       13,954       0    45,031
MINNESOTA MNG & MFG CO          COMMON   604059105         82         850   SH         OTHER       N/A           0       0       850
MINNESOTA PWR & LT CO           COMMON   604110106      1,639      93,325   SH         SHARED       1        8,925       0    84,400
MOBIL CORP                      COMMON   607059102     13,148     130,500   SH         SHARED       1       48,946       0    81,554
MOBIL CORP                      COMMON   607059102        231       2,290   SH         OTHER       N/A           0       0     2,290
MODIS PROFESSIONAL SVCS INC     COMMON   607830106        155      11,671   SH         SHARED       1          230       0    11,441
MOLEX INC CL A                  COMMON   608554200     16,126     498,114   SH         SHARED       1      264,111       0   234,003
MOLEX INC CL A                  COMMON   608554200         30         937   SH         OTHER       N/A           0       0       937
MOLEX INC CL A                  COMMON   608554200         62       1,915   SH         OTHER        4            0   1,524       391
MOLEX INC CL A                  COMMON   608554200        367      11,325   SH         OTHER        3            0  11,325         0
MOLEX INC CL A                  COMMON   608554200     14,954     461,901   SH         OTHER        2      461,901       0         0
MOLEX INC COM                   COMMON   608554101      8,729     239,968   SH         SHARED       1       85,173       0   154,795
MOLEX INC COM                   COMMON   608554101        137       3,771   SH         OTHER       N/A           0       0     3,771
MOLEX INC COM                   COMMON   608554101         57       1,562   SH         OTHER        4            0   1,562         0
MONSANTO CO                     COMMON   611662107        773      21,656   SH         SHARED       1       12,606       0     9,050
MORGAN J.P. & CO INC            COMMON   616880100        456       3,994   SH         SHARED       1          900       0     3,094
MORRISON KNUDSEN CORP NEW COM   COMMON   61844A109        105      10,215   SH         SHARED       1          300       0     9,915
MOTOROLA INC                    COMMON   620076109      7,423      84,351   SH         SHARED       1       30,610       0    53,741
MOTOROLA INC                    COMMON   620076109        761       8,650   SH         OTHER       N/A       6,700       0     1,950
MOTOROLA CAP TR I GTOPS 6.68%   CONVERT  620074203         13         625   prn        SHARED       1          625       0         0
NATIONAL CITY CORP              COMMON   635405103     11,692     438,118   SH         SHARED       1      334,320       0   103,798
NATIONAL CITY CORP              COMMON   635405103        128       4,800   SH         OTHER        2        4,800       0         0
NATIONAL DATA CORP              COMMON   635621105          3         100   SH         SHARED       1            0       0       100
NATIONAL DATA CORP CONV 5.000%  CONVERT  635621AA3         19      20,000   PRN        SHARED       1       20,000       0         0
NAVIGANT CONSULTING INC COM     COMMON   63935N107      3,990      86,035   SH         SHARED       1       22,100       0    63,935
NETWORKS ASSOCS INC COM         COMMON   640938106      5,181     270,900   SH         SHARED       1            0       0   270,900
NEWELL RUBBERMAID INC.          COMMON   651229106        286      10,029   SH         SHARED       1        1,115       0     8,914
NEWMONT MNG CORP                COMMON   651639106        709      27,386   SH         SHARED       1        1,236       0    26,150
NEXTEL COMMUNICATIONS INC CL A  COMMON   65332V103        244       3,600   SH         SHARED       1        1,200       0     2,400
NOKIA CORP                      COMMON   654902204      1,012      11,258   SH         SHARED       1        4,935       0     6,323
NORFOLK SOUTHN CORP             COMMON   655844108      1,629      66,505   SH         SHARED       1       17,825       0    48,680
NORFOLK SOUTHN CORP             COMMON   655844108         23         950   SH         OTHER       N/A           0       0       950

</TABLE>

                                 Page 13 of 19
<PAGE>   16

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5           COLUMN 6     COL 7           COLUMN 8
                                                       VALUE      SHRS OR  SH/ PUT/  INVESTMENT   OTHER       VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT  PRN CALL  DISCRETION   MGRS     SOLE     SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>          <C>        <C>       <C>         <C>      <C>       <C>      <C>      <C>
NORTEL NETWORKS CORP            COMMON    656569100    11,947     234,255   SH          SHARED     1        20,900       0   213,355
NORTHERN STS PWR CO MINN        COMMON    665772109       301      13,980   SH          SHARED     1         3,400       0    10,580
NORTHERN STS PWR CO MINN        COMMON    665772109        17         800   SH          OTHER     N/A            0       0       800
NORTHERN TRUST CORP             COMMON    665859104       411       4,922   SH          SHARED     1         3,756       0     1,166
NUI CORP COM                    COMMON    629430109       293      11,825   SH          SHARED     1           850       0    10,975
OFFICE DEPOT INC                COMMON    676220106     9,393     894,573   SH          SHARED     1       544,140       0   350,433
OFFICE DEPOT INC                COMMON    676220106        11       1,075   SH          OTHER     N/A            0       0     1,075
OFFICE DEPOT INC                COMMON    676220106        67       6,357   SH          OTHER      4             0   5,572       785
OFFICE DEPOT INC                COMMON    676220106       248      23,644   SH          OTHER      3             0  23,644         0
OFFICE DEPOT INC                COMMON    676220106    10,137     967,191   SH          OTHER      2       967,191       0         0
OLD KENT FINANCIAL CORP         COMMON    679833103       760      20,479   SH          SHARED     1        19,425       0     1,054
OMNICARE INC CONV 5.000% 12/01  CONVERT   681904AD0        16      25,000   PRN         SHARED     1        25,000       0         0
ON ASSIGNMENT INC COM           COMMON    682159108       649      27,050   SH          SHARED     1        23,400       0     3,650
ORACLE CORP                     COMMON    68389X105     1,057      23,233   SH          SHARED     1         5,630       0    17,603
ORTHODONTIC CENTERS OF AMERICA  COMMON    68750P103       322      18,475   SH          SHARED     1         5,425       0    13,050
OSTEOTECH INC COM               COMMON    688582105       478      35,115   SH          SHARED     1             0       0    35,115
OUTBACK STEAKHOUSE INC          COMMON    689899102       229       9,000   SH          SHARED     1         9,000       0         0
OUTLOOK GRAPHICS CORP           COMMON    690113105        42      10,000   SH          SHARED     1             0       0    10,000
P P G INDS INC                  COMMON    693506107       244       4,061   SH          SHARED     1           300       0     3,761
PALL CORP                       COMMON    696429307       317      13,650   SH          SHARED     1         8,250       0     5,400
PARKER HANNIFIN CORP            COMMON    701094104       232       5,172   SH          SHARED     1             0       0     5,172
PATTERSON DENTAL CO             COMMON    703412106     2,798      56,445   SH          SHARED     1        19,625       0    36,820
PAYCHEX INC                     COMMON    704326107    10,492     307,457   SH          SHARED     1       199,167       0   108,290
PAYCHEX INC                     COMMON    704326107        10         300   SH          OTHER     N/A            0       0       300
PAYCHEX INC                     COMMON    704326107        61       1,777   SH          OTHER      4             0   1,532       245
PAYCHEX INC                     COMMON    704326107       242       7,089   SH          OTHER      3             0   7,089         0
PAYCHEX INC                     COMMON    704326107    10,195     298,762   SH          OTHER      2       298,762       0         0
PENNEY J C INC                  COMMON    708160106       376      10,895   SH          SHARED     1         3,250       0     7,645
PENNEY J C INC                  COMMON    708160106        90       2,600   SH          OTHER     N/A            0       0     2,600
PEOPLES ENERGY                  COMMON    711030106       368      10,450   SH          SHARED     1           450       0    10,000
PEPSICO INC                     COMMON    713448108    11,436     374,951   SH          SHARED     1        32,693       0   342,258
PEPSICO INC                     COMMON    713448108        26         843   SH          OTHER     N/A            0       0       843
PFIZER INC                      COMMON    717081103    27,547     767,850   SH          SHARED     1       424,550       0   343,300
PFIZER INC                      COMMON    717081103        80       2,220   SH          OTHER     N/A            0       0     2,220

</TABLE>

                                 Page 14 of 19
<PAGE>   17

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3      COLUMN 4   COLUMN 5           COLUMN 6     COL 7          COLUMN 8
                                                        VALUE      SHRS OR  SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP         (x$1000)   PRN AMT  PRN CALL  DISCRETION   MGRS    SOLE     SHARED     NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>        <C>         <C>        <C>         <C>        <C>    <C>       <C>    <C>
PFIZER INC                      COMMON    717081103       128       3,581   SH          OTHER       4           0    3,083       498
PFIZER INC                      COMMON    717081103       504      14,060   SH          OTHER       3           0   14,060         0
PFIZER INC                      COMMON    717081103    21,169     590,070   SH          OTHER       2     590,070        0         0
PHILIP MORRIS COS INS           COMMON    718154107       857      25,062   SH          SHARED      1       7,893        0    17,169
PHILLIPS PETROLEUM COMPANY      COMMON    718507106       583      11,956   SH          SHARED      1         175        0    11,781
PLEXUS CORP                     COMMON    729132100     6,391     208,673   SH          SHARED      1      31,170        0   177,503
POGO PRODUCING CO CONV 5.500%   CONVERT   730448AE7        57      70,000   PRN         SHARED      1      70,000        0         0
PRI AUTOMATION INC              COMMON    69357H106       773      21,400   SH          SHARED      1      17,400        0     4,000
PRICE T ROWE & ASSOC INC        COMMON    741477103     1,358      49,503   SH          SHARED      1      37,203        0    12,300
PRIDE INTL INC COM              COMMON    741932107        22       1,550   SH          SHARED      1           0        0     1,550
PRIDE INTL INC CONV 6.250% 02/  CONVERT   741932AA5        22      20,000   PRN         SHARED      1      20,000        0         0
PRIME MEDICAL SVCS INC          COMMON    74156D108       112      11,780   SH          SHARED      1         665        0    11,115
PROCTER & GAMBLE CO             COMMON    742718109    56,032     597,676   SH          SHARED      1     226,299        0   371,377
PROCTER & GAMBLE CO             COMMON    742718109     1,127      12,020   SH          OTHER      N/A     11,000        0     1,020
PROCTER & GAMBLE CO             COMMON    742718109       119       1,266   SH          OTHER       4           0    1,004       262
PROCTER & GAMBLE CO             COMMON    742718109       692       7,382   SH          OTHER       3           0    7,382         0
PROCTER & GAMBLE CO             COMMON    742718109    29,768     317,522   SH          OTHER       2     317,522        0         0
PROVIDENCE ENERGY CORP          COMMON    743743106     3,590     129,375   SH          SHARED      1      13,025        0   116,350
PSS WORLD MEDICAL               COMMON    69366A100        97      10,865   SH          SHARED      1           0        0    10,865
QUADREX CORP                    COMMON    747309102         4      88,000   SH          SHARED      1           0        0    88,000
QUALCOMM INC                    COMMON    747525103       583       3,080   SH          SHARED      1       1,567        0     1,513
QWEST COMMUNICATIONS INTL INC   COMMON    749121109       487      16,464   SH          SHARED      1       5,349        0    11,115
R P M INC OHIO                  COMMON    749685103     1,529     125,461   SH          SHARED      1       3,611        0   121,850
RAYTHEON CO CL B                COMMON    755111408       651      13,112   SH          SHARED      1         112        0    13,000
REYNOLDS & REYNOLDS CO CLASS A  COMMON    761695105       278      13,650   SH          SHARED      1       8,500        0     5,150
RF MICRO DEVICES INC COM        COMMON    749941100     2,105      46,000   SH          SHARED      1           0        0    46,000
RICHARDSON ELECTRONICS 8.25% 6  CONVERT   763165AC1        41      54,000   PRN         SHARED      1           0        0    54,000
RICHARDSON ELECTRS LTD 7.25% 1  CONVERT   763165AB3         9      11,000   PRN         SHARED      1           0        0    11,000
RICHEY ELECTRNCS CONV SUB NT 7  CONVERT   763302AA4        15      15,000   PRN         SHARED      1           0        0    15,000
RIDGESTONE FINL SVCS INC        COMMON    765904107       182      21,000   SH          SHARED      1           0        0    21,000
RITE AID CORP CONV 5.250% 09/1  CONVERT   767754AL8        17      20,000   PRN         SHARED      1      20,000        0         0
ROBBINS & MYERS INC CONV 6.500  CONVERT   770196AA1       904   1,076,000   PRN         SHARED      1      55,000        0 1,021,000
ROCKWELL INTL CORP NEW          COMMON    773903109     5,496     104,685   SH          SHARED      1       1,640        0   103,045
ROYAL DUTCH PETRO-NY SHARES     COMMON    780257804    12,125     205,293   SH          SHARED      1      55,938        0   149,355

</TABLE>

                                 Page 15 of 19
<PAGE>   18

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>


            COLUMN 1            COLUMN 2   COLUMN 3     COLUMN 4    COLUMN 5           COLUMN 6     COL 7         COLUMN 8
                                                        VALUE       SHRS OR  SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS      CUSIP         (x$1000)   PRN AMT  PRN CALL  DISCRETION   MGRS    SOLE     SHARED     NONE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                             <C>       <C>        <C>          <C>       <C>         <C>        <C>   <C>          <C>    <C>
ROYAL DUTCH PETRO-NY SHARES     COMMON    780257804        53         900   SH          OTHER      N/A           0        0      900
RSA SECURITY INC. COM           COMMON    749719100     3,106     116,950   SH          SHARED      1            0        0  116,950
S B C COMMUNICATIONS INC        COMMON    78387G103     3,389      66,361   SH          SHARED      1       23,883        0   42,478
S B C COMMUNICATIONS INC        COMMON    78387G103       284       5,558   SH          OTHER      N/A       5,558        0        0
S B C COMMUNICATIONS INC        COMMON    78387G103       215       4,213   SH          OTHER       3            0    4,213        0
S B C COMMUNICATIONS INC        COMMON    78387G103         5          90   SH          OTHER       2           90        0        0
SAFECO CORP                     COMMON    786429100       207       7,400   SH          SHARED      1        1,625        0    5,775
SAFESKIN CORP COM               COMMON    786454108     1,725     209,826   SH          SHARED      1       44,505        0  165,321
SAFEWAY INC                     COMMON    786514208     5,952     156,372   SH          SHARED      1        4,787        0  151,585
SAKS INC COM                    COMMON    79377W108       178      11,712   SH          SHARED      1            0        0   11,712
SALOMON BROS FD INC             CLSD END  795477108       470      25,000   SH          SHARED      1            0        0   25,000
SAP AG SPONSORED ADR            COMMON    803054204       286       7,580   SH          SHARED      1        3,790        0    3,790
SARA LEE CORP                   COMMON    803111103     3,341     142,947   SH          SHARED      1       15,494        0  127,453
SARA LEE CORP                   COMMON    803111103         9         400   SH          OTHER      N/A           0        0      400
SCHERING PLOUGH CORP            COMMON    806605101     3,933      90,158   SH          SHARED      1       16,638        0   73,520
SCHERING PLOUGH CORP            COMMON    806605101         6         135   SH          OTHER       2          135        0        0
SCHLUMBERGER LTD                COMMON    806857108    25,084     402,554   SH          SHARED      1      214,792        0  187,762
SCHLUMBERGER LTD                COMMON    806857108       156       2,500   SH          OTHER      N/A           0        0    2,500
SCHLUMBERGER LTD                COMMON    806857108       129       2,075   SH          OTHER       4            0    1,811      264
SCHLUMBERGER LTD                COMMON    806857108       497       7,979   SH          OTHER       3            0    7,979        0
SCHLUMBERGER LTD                COMMON    806857108    19,895     319,281   SH          OTHER       2      319,281        0        0
SCHWAB CHARLES CORP NEW         COMMON    808513105       350      10,464   SH          SHARED      1        5,963        0    4,501
SHARED MED SYS CORP COM         COMMON    819486101       483      10,325   SH          SHARED      1        8,625        0    1,700
SHERWIN WILLIAMS CO             COMMON    824348106       712      34,010   SH          SHARED      1       25,960        0    8,050
SHUFFLE MASTER INC COM          COMMON    825549108       126      15,250   SH          SHARED      1          475        0   14,775
SLM HLDG CORP                   COMMON    78442A109     2,881      66,989   SH          SHARED      1        3,475        0   63,514
SMITHKLINE BEECHAM PLC ADR RPS  COMMON    832378301       522       9,063   SH          SHARED      1        9,063        0        0
SONY CORP - ADR                 COMMON    835699307     1,047       6,980   SH          SHARED      1        5,150        0    1,830
SOUTHTRUST CORP                 COMMON    844730101       480      13,366   SH          SHARED      1        7,250        0    6,116
SPDR TR UNIT SER 1              COMMON    78462F103       681       5,290   SH          SHARED      1        2,490        0    2,800
SPRINT CORP                     COMMON    852061100       876      16,142   SH          SHARED      1            0        0   16,142
SPSS INC                        COMMON    78462K102       450      23,160   SH          SHARED      1        2,415        0   20,745
ST JOSEPH CAPITAL CORP          COMMON    790595102       768      48,000   SH          SHARED      1       48,000        0        0
ST PAUL COS INC                 COMMON    792860108       908      33,000   SH          SHARED      1            0        0   33,000

</TABLE>

                                 Page 16 of 19
<PAGE>   19

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5           COLUMN 6     COL 7          COLUMN 8
                                                       VALUE      SHRS OR  SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT  PRN CALL  DISCRETION   MGRS    SOLE      SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>          <C>        <C>       <C>        <C>       <C>      <C>        <C>    <C>
STARBUCKS CORP                  COMMON    855244109       380      15,350   SH         SHARED      1       14,200        0     1,150
STATE STREET CORPORATION        COMMON    857477103    30,443     471,076   SH         SHARED      1      244,516        0   226,560
STATE STREET CORPORATION        COMMON    857477103       206       3,195   SH         OTHER      N/A       2,500        0       695
STATE STREET CORPORATION        COMMON    857477103       161       2,490   SH         OTHER       4            0    2,184       306
STATE STREET CORPORATION        COMMON    857477103       573       8,860   SH         OTHER       3            0    8,860         0
STATE STREET CORPORATION        COMMON    857477103    24,258     375,371   SH         OTHER       2      375,371        0         0
STEEL TECHNOLOGIES INC          COMMON    858147101       137      11,815   SH         SHARED      1          350        0    11,465
STEINER LEISURE LTD ORD         COMMON    P8744Y102     3,663     146,503   SH         SHARED      1       34,410        0   112,093
STEWART ENTERPRISES INC CL A    COMMON    860370105       114      18,850   SH         SHARED      1       15,950        0     2,900
STIFEL FINL CORP COM            COMMON    860630102       286      32,000   SH         SHARED      1            0        0    32,000
STREAMLINE COM INC COM          COMMON    863239109        81      10,000   SH         SHARED      1            0        0    10,000
STRYKER CORP                    COMMON    863667101       243       4,750   SH         SHARED      1        4,450        0       300
SUN MICROSYSTEM INC             COMMON    866810104    22,743     244,546   SH         SHARED      1      116,124        0   128,422
SUN MICROSYSTEM INC             COMMON    866810104        89         953   SH         OTHER       4            0      821       132
SUN MICROSYSTEM INC             COMMON    866810104       375       4,036   SH         OTHER       3            0    4,036         0
SUN MICROSYSTEM INC             COMMON    866810104    14,879     160,157   SH         OTHER       2      160,157        0         0
SUNRISE ASSISTED LIVING CONV 5  CONVERT   86768KAC0        89      93,000   PRN        SHARED      1       88,000        0     5,000
SUNRISE ASSISTED LIVING INC     COMMON    86768K106       283      10,661   SH         SHARED      1        4,541        0     6,120
SYBRON INTL                     COMMON    87114F106     3,740     139,175   SH         SHARED      1        1,200        0   137,975
SYKES ENTERPRISES INC           COMMON    871237103     4,477     181,330   SH         SHARED      1       34,845        0   146,485
SYSCO CORPORATION               COMMON    871829107     7,670     218,739   SH         SHARED      1       84,187        0   134,552
SYSCO CORPORATION               COMMON    871829107        95       2,700   SH         OTHER      N/A           0        0     2,700
TCF FINL CORP                   COMMON    872275102       381      13,350   SH         SHARED      1       12,550        0       800
TECO ENERGY INC                 COMMON    872375100     1,256      59,443   SH         SHARED      1       23,650        0    35,793
TELLABS INC                     COMMON    879664100    20,114     353,264   SH         SHARED      1        3,076        0   350,188
TELTREND INC COM                COMMON    87969R106       317      15,650   SH         SHARED      1          700        0    14,950
TENNANT CO                      COMMON    880345103     1,775      52,400   SH         SHARED      1        7,700        0    44,700
TENNANT CO                      COMMON    880345103        68       2,000   SH         OTHER      N/A           0        0     2,000
TERADYNE INC COM                COMMON    880770102       314       8,895   SH         SHARED      1            0        0     8,895
TEXACO INC                      COMMON    881694103       606       9,596   SH         SHARED      1        2,400        0     7,196
TIME WARNER CAP I TR PFD 8.875  PREFERR   88731G204        17         700   SH         SHARED      1            0        0       700
TIME WARNER INC                 COMMON    887315109       930      15,301   SH         SHARED      1        6,043        0     9,258
TIME WARNER INC                 COMMON    887315109         2          31   SH         OTHER       4            0       31         0
TRI CONTL CORP                  CLSD END  895436103       876      29,959   SH         SHARED      1            0        0    29,959

</TABLE>

                                 Page 17 of 19
<PAGE>   20

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3     COLUMN 4   COLUMN 5            COLUMN 6     COL 7         COLUMN 8
                                                       VALUE      SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP        (x$1000)   PRN AMT   PRN CALL  DISCRETION   MGRS    SOLE      SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                             <C>       <C>           <C>      <C>        <C>         <C>        <C>   <C>        <C>     <C>
TRIBUNE CO                      COMMON    896047107        567     11,400   SH          SHARED      1       9,100        0     2,300
TRW INC                         COMMON    872649108        223      4,475   SH          SHARED      1         975        0     3,500
TYCO INTERNATIONAL LTD NEW      COMMON    902124106     15,842    306,875   SH          SHARED      1      39,342        0   267,533
UNILEVER N V WI                 COMMON    904784709        458      6,724   SH          SHARED      1       6,369        0       355
UNION PACIFIC CORP              COMMON    907818108     25,338     52,718   SH          SHARED      1      10,550        0    42,168
UNION PACIFIC CORP              COMMON    907818108        329      6,850   SH          OTHER      N/A      6,000        0       850
UNITIL CORP COM                 COMMON    913259107        721     29,650   SH          SHARED      1       2,350        0    27,300
US BANCORP                      COMMON    902973106      1,157     38,332   SH          SHARED      1         100        0    38,232
USX CAPITAL LLC PFD MTHLY A8.7  PREFERR   P96460103        285     11,600   SH          SHARED      1       5,100        0     6,500
UTD PAYORS&UTD PROVIDERS INCCO  COMMON    911319101      3,301    187,290   SH          SHARED      1      10,235        0   177,055
VALSPAR CORP                    COMMON    920355104        624     19,100   SH          SHARED      1      13,300        0     5,800
VERSUS TECHNOLOGY INC COMMON    COMMON    925313108        109    700,000   SH          SHARED      1           0        0   700,000
VIAD CORP COM                   COMMON    92552R109        935     31,693   SH          SHARED      1           0        0    31,693
VODAFONE GROUP PLC SPONSORED A  COMMON    92857T107      2,420     50,885   SH          SHARED      1      37,015        0    13,870
W P S RES CORP                  COMMON    92931B106        578     20,588   SH          SHARED      1       6,217        0    14,371
W P S RES CORP                  COMMON    92931B106         62      2,200   SH          OTHER      N/A          0        0     2,200
WACHOVIA CORP NEW               COMMON    929771103        333      4,230   SH          SHARED      1       1,138        0     3,092
WACHOVIA CORP NEW               COMMON    929771103         14        180   SH          OTHER      N/A          0        0       180
WAL MART STORES INC             COMMON    931142103     21,125    444,147   SH          SHARED      1     276,048        0   168,099
WAL MART STORES INC             COMMON    931142103         18        375   SH          OTHER      N/A          0        0       375
WAL MART STORES INC             COMMON    931142103        126      2,639   SH          OTHER       4           0    2,286       353
WAL MART STORES INC             COMMON    931142103        465      9,779   SH          OTHER       3           0    9,779         0
WAL MART STORES INC             COMMON    931142103     20,374    428,353   SH          OTHER       2     428,353        0         0
WALGREEN COMPANY                COMMON    931422109     27,571  1,086,561   SH          SHARED      1     547,212        0   539,349
WALGREEN COMPANY                COMMON    931422109        161      6,330   SH          OTHER      N/A          0        0     6,330
WALGREEN COMPANY                COMMON    931422109        124      4,868   SH          OTHER       4           0    4,202       666
WALGREEN COMPANY                COMMON    931422109        478     18,820   SH          OTHER       3           0   18,820         0
WALGREEN COMPANY                COMMON    931422109     20,102    792,204   SH          OTHER       2     792,204        0         0
WARNER LAMBERT CO               COMMON    934488107      2,383     35,909   SH          SHARED      1      21,064        0    14,845
WASHINGTON MUTUAL               COMMON    939322103        542     18,522   SH          SHARED      1      11,280        0     7,242
WATSCO INC COM                  COMMON    942622200        236     20,725   SH          SHARED      1      16,075        0     4,650
WEATHERFORD INTERNATIONAL       COMMON    947074100        204      6,370   SH          SHARED      1       2,642        0     3,728
WELLS FARGO NEW                 COMMON    949746101     37,369    943,078   SH          SHARED      1     499,237        0   443,841
WELLS FARGO NEW                 COMMON    949746101         34        870   SH          OTHER      N/A          0        0       870

</TABLE>


                                 Page 18 of 19
<PAGE>   21

No.       13F File Number   Name                                  AS OF 09/30/99
28-1911   28-1911           ROBERT W. BAIRD & CO. INCORPORATED
                            FORM 13F INFORMATION TABLE

<TABLE>
<CAPTION>

            COLUMN 1            COLUMN 2  COLUMN 3   COLUMN 4     COLUMN 5            COLUMN 6     COL 7          COLUMN 8
                                                     VALUE        SHRS OR   SH/ PUT/  INVESTMENT   OTHER      VOTING AUTHORITY
                                TITLE OF
NAME OF ISSUER                  CLASS     CUSIP      (x$1000)     PRN AMT   PRN CALL  DISCRETION   MGRS     SOLE    SHARED    NONE
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                            <C>       <C>        <C>        <C>         <C>       <C>         <C>       <C>     <C>      <C>
WELLS FARGO NEW                 COMMON    949746101       208       5,238   SH          OTHER       4            0    4,554      684
WELLS FARGO NEW                 COMMON    949746101       785      19,807   SH          OTHER       3            0   19,807        0
WELLS FARGO NEW                 COMMON    949746101    33,321     840,909   SH          OTHER       2      840,909        0        0
WESTVACO CORP                   COMMON    961548104       247       9,627   SH          SHARED      1            0        0    9,627
WESTVACO CORP                   COMMON    961548104       389      15,187   SH          OTHER      N/A      15,187        0        0
WEYCO GROUP, INC.               COMMON    962149100       210       9,600   SH          SHARED      1            0        0    9,600
WEYERHAEUSER CO                 COMMON    962166104       985      17,096   SH          SHARED      1          150        0   16,946
WICOR INC                       COMMON    929253102     2,739      94,229   SH          SHARED      1       30,800        0   63,429
WINK COMMUNICATIONS INC COM     COMMON    974168106     2,212      50,630   SH          SHARED      1            0        0   50,630
WINN DIXIE STORES INC           COMMON    974280109       526      17,704   SH          SHARED      1            0        0   17,704
WISCONSIN ENERGY CORP           COMMON    976657106     1,310      55,889   SH          SHARED      1       18,300        0   37,589
WISCONSIN ENERGY CORP           COMMON    976657106        41       1,750   SH          OTHER      N/A           0        0    1,750
WOLVERINE WORLD WIDE INC        COMMON    978097103       129      11,375   SH          SHARED      1        9,675        0    1,700
WORTHINGTON INDS INC            COMMON    981811102       231      13,608   SH          SHARED      1        7,255        0    6,353
WRIGLEY WM JR CO                COMMON    982526105     2,824      41,038   SH          SHARED      1        8,378        0   32,660
WRIGLEY WM JR CO                COMMON    982526105       365       5,300   SH          OTHER      N/A       5,000        0      300
WRP CORP COM                    COMMON    929317105        45      12,720   SH          SHARED      1          805        0   11,915
XEROX CORP                      COMMON    984121103       335       7,998   SH          SHARED      1        5,902        0    2,096
XOMED SURGICAL PRODS INC COM    COMMON    98412V107     2,417      42,400   SH          SHARED      1            0        0   42,400
YAHOO INC                       COMMON    984332106       291       1,621   SH          SHARED      1          319        0    1,302
ZEBRA TECHNOLOGIES CORP         COMMON    989207105     5,722     125,855   SH          SHARED      1       20,550        0  105,305

                                                    3,046,488  68,941,450
</TABLE>


                                 Page 19 of 19


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