BAIRD ROBERT W & CO INC /WI/
13F-HR, 2000-02-14
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 13F

                               Form 13F COVER PAGE

Report for the Calendar Year or Quarter Ended: December 31, 1999

Check here if Amendment [   ]; Amendment Number: ________
This Amendment (Check only one.):   [  ] is a restatement.
                                    [  ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:       Robert W. Baird & Co. Incorporated
Address:    777 E. Wisconsin Avenue
            Milwaukee, WI 53202



 Form 13F File Number: 28-1911

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:     Charlotte Zerbs
Title:    Assistant Compliance Director
Phone:    414/765-3500

Signature, Place, and Date of Signing:

Charlotte Zerbs                    Milwaukee                    _______________
[Signature]                      [City, State]                   [Date]

Report Type (Check only one.):

[X ]      13F HOLDINGS REPORT. (Check here if all holdings of this reporting
          manager are reported in this report.)

[  ]      13F NOTICE. (Check here if no holdings reported are in this report,
          and all holdings are reported by other reporting manager(s).)

[  ]      13F COMBINATION REPORT. (Check here if a portion of the holdings for
          this reporting manager are reported in this report and a portion are
          reported by other reporting manager(s).)


 List of Other Managers Reporting for this Manager:
 [If there are no entries in this list, omit this section.]

          Form 13F File Number       Name

          28-_____________           _________________________________________
          [Repeat as necessary.]


<PAGE>   2



                                    FORM 13F
                                  SUMMARY PAGE


Report Summary:


Number of Other Included Managers:                             4

Form 13F Information Table Entry Total:                      704

Form 13F Information Table Value Total:               $3,462,342     (thousands)


List of Other Included Managers:


Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional investment managers with respect to which this report is filed,
other than the manager filing this report.

[If there are no entries in this list, state "NONE" and omit the column
headings and list entries.]

No.        Form 13F File Number       Name

 1         28-_____________           Northwestern Mutual Life Insurance Co.
 2         28-_____________           Salomon Smith Barney
 3         28-_____________           Lockwood Financial Services, Inc.
 4         28-_____________           First Union
N/A        28-_____________           Client

[Repeat as necessary.]

<PAGE>   3
<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

    COLUMN 1                                   COLUMN 2         COLUMN 3          COLUMN 4        COLUMN 5
                                               TITLE OF                             VALUE         SHRS OR   SH/   PUT/
NAME OF ISSUER                                  CLASS            CUSIP            (x$1000)        PRN AMT   PRN   CALL
- -----------------------------------------------------------------------------------------------------------------------
<S>                                            <C>             <C>                  <C>             <C>     <C>   <C>
A D C TELECOMMUNICATION INC                    COMMON          000886101            13,059          179,975 SH
A M R CORP                                     COMMON          001765106               201            3,000 SH
A T & T CORP.                                  COMMON          001957109            16,949          333,562 SH
A T & T CORP.                                  COMMON          001957109            12,957          254,988 SH
A T & T CORP.                                  COMMON          001957109               566           11,134 SH
A T & T CORP.                                  COMMON          001957109               114            2,235 SH
A T & T CORP.                                  COMMON          001957109               546           10,754 SH
ABBOTT LABORATORIES                            COMMON          002824100            38,830        1,069,340 SH
ABBOTT LABORATORIES                            COMMON          002824100            20,161          555,199 SH
ABBOTT LABORATORIES                            COMMON          002824100               643           17,695 SH
ABBOTT LABORATORIES                            COMMON          002824100               158            4,344 SH
ABBOTT LABORATORIES                            COMMON          002824100                18              490 SH
ACEPHARM INC                                   COMMON          00443D106                10           10,000 SH
ACXIOM CORP COM                                COMMON          005125109             4,300          179,178 SH
ADOBE SYS INC                                  COMMON          00724F101               255            3,790 SH
ADVANCE MARKETING SVCS INC                     COMMON          00753T105               313           16,500 SH
AES CORP CONV 4.500% 08/15/05                  CONVERT         00130HAN5                73           50,000 PRN
AGILENT TECHNOLOGIES INC                       COMMON          00846U101             2,052           26,538 SH
AGL RES INC                                    COMMON          001204106               310           18,254 SH
AIR PRODS & CHEMS INC                          COMMON          009158106             2,292           68,295 SH
AIR PRODS & CHEMS INC                          COMMON          009158106                35            1,040 SH
AIRBORNE FGHT CORP                             COMMON          009266107               253           11,500 SH
ALBANY INTL CORP NEW CL A                      COMMON          012348108             2,217          143,015 SH
ALBERTSONS INC                                 COMMON          013104104               984           30,520 SH
ALLIANT CORP                                   COMMON          018802108             1,811           65,844 SH
ALLIANT CORP                                   COMMON          018802108                21              750 SH
ALLSTATE CORP                                  COMMON          020002101               423           17,575 SH
ALLTEL CORP                                    COMMON          020039103               867           10,487 SH
ALTERNATIVE LIVING SVCS INC 5.                 CONVERT         02145KAB3                54           83,000 PRN
ALZA CORP                                      COMMON          022615108               343            9,910 SH
AMCAST INDUSTRIAL CORP                         COMMON          023395106               267           16,275 SH
AMERICA ONLINE INC                             COMMON          02364J104             7,650          100,823 SH
AMERICA ONLINE INC                             COMMON          02364J104                 3               40 SH
AMERICAN ELECTRIC POWER                        COMMON          025537101               336           10,458 SH
AMERICAN EXPRESS CO                            COMMON          025816109             2,658           15,985 SH

</TABLE>



<TABLE>
<CAPTION>
                                                                              AS OF 12/31/99

   COLUMN 1                          COLUMN 6      COL 7                          COLUMN 8
                                    INVESTMENT     OTHER                      VOTING AUTHORITY
NAME OF ISSUER                      DISCRETION      MGRS              SOLE         SHARED         NONE
- --------------------------------------------------------------------------------------------------------
<S>                                <C>            <C>              <C>         <C>              <C>
A D C TELECOMMUNICATION INC          DEFINED         1               25,803           0          154,172
A M R CORP                           DEFINED         1                3,000           0                0
A T & T CORP.                        DEFINED         1              178,320           0          155,242
A T & T CORP.                         OTHER          2              254,988           0                0
A T & T CORP.                         OTHER          3                    0      11,134                0
A T & T CORP.                         OTHER          4                    0       2,023              212
A T & T CORP.                         OTHER         N/A               6,750           0            4,004
ABBOTT LABORATORIES                  DEFINED         1              417,643           0          651,697
ABBOTT LABORATORIES                   OTHER          2              555,199           0                0
ABBOTT LABORATORIES                   OTHER          3                    0      17,695                0
ABBOTT LABORATORIES                   OTHER          4                    0       3,867              477
ABBOTT LABORATORIES                   OTHER         N/A                   0           0              490
ACEPHARM INC                         DEFINED         1                    0           0           10,000
ACXIOM CORP COM                      DEFINED         1               44,910           0          134,268
ADOBE SYS INC                        DEFINED         1                2,000           0            1,790
ADVANCE MARKETING SVCS INC           DEFINED         1                    0           0           16,500
AES CORP CONV 4.500% 08/15/05        DEFINED         1               50,000           0                0
AGILENT TECHNOLOGIES INC             DEFINED         1                3,225           0           23,313
AGL RES INC                          DEFINED         1                2,954           0           15,300
AIR PRODS & CHEMS INC                DEFINED         1               30,475           0           37,820
AIR PRODS & CHEMS INC                 OTHER         N/A                   0           0            1,040
AIRBORNE FGHT CORP                   DEFINED         1                4,875           0            6,625
ALBANY INTL CORP NEW CL A            DEFINED         1               64,561           0           78,454
ALBERTSONS INC                       DEFINED         1                8,350           0           22,170
ALLIANT CORP                         DEFINED         1                7,000           0           58,844
ALLIANT CORP                          OTHER         N/A                   0           0              750
ALLSTATE CORP                        DEFINED         1                8,575           0            9,000
ALLTEL CORP                          DEFINED         1                6,650           0            3,837
ALTERNATIVE LIVING SVCS INC 5.       DEFINED         1               78,000           0            5,000
ALZA CORP                            DEFINED         1                7,643           0            2,267
AMCAST INDUSTRIAL CORP               DEFINED         1                8,025           0            8,250
AMERICA ONLINE INC                   DEFINED         1               28,072           0           72,751
AMERICA ONLINE INC                    OTHER          2                   40           0                0
AMERICAN ELECTRIC POWER              DEFINED         1                5,100           0            5,358
AMERICAN EXPRESS CO                  DEFINED         1                8,690           0            7,295
</TABLE>

                                  Page 1 of 21
<PAGE>   4

<TABLE>
<CAPTION>
No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

   COLUMN 1                                   COLUMN 2         COLUMN 3            COLUMN 4        COLUMN 5
                                              TITLE OF                              VALUE           SHRS OR SH/   PUT/
NAME OF ISSUER                                 CLASS            CUSIP              (x$1000)         PRN AMT PRN   CALL
- ------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>             <C>                  <C>             <C>      <C>   <C>
AMERICAN EXPRESS CO                            COMMON          025816109                 6               35 SH
AMERICAN GENERAL CORP                          COMMON          026351106               444            5,850 SH
AMERICAN HOME PRODS CORP                       COMMON          026609107             9,412          239,794 SH
AMERICAN HOME PRODS CORP                       COMMON          026609107                73            1,850 SH
AMERICAN INTL GROUP INC                        COMMON          026874107            54,654          505,471 SH
AMERICAN INTL GROUP INC                        COMMON          026874107            33,627          310,997 SH
AMERICAN INTL GROUP INC                        COMMON          026874107             1,015            9,387 SH
AMERICAN INTL GROUP INC                        COMMON          026874107               266            2,457 SH
AMERICAN INTL GROUP INC                        COMMON          026874107               117            1,083 SH
AMFM INC                                       COMMON          001693100               248            3,175 SH
AMGEN INC                                      COMMON          031162100            16,268          270,846 SH
AMSOUTH BANCORP                                COMMON          032165102               196           10,132 SH
ANADARKO PETE CORP                             COMMON          032511107             2,046           59,961 SH
ANAREN MICROWAVE INC                           COMMON          032744104               217            4,000 SH
ANCOR COMMUNICATIONS INC COM                   COMMON          03332K108            21,694          319,610 SH
ANDREW CORP                                    COMMON          034425108               279           14,750 SH
ANESTA CORP COM                                COMMON          034603100             2,270          132,100 SH
ANHEUSER BUSCH COS INC                         COMMON          035229103             5,173           72,982 SH
ANHEUSER BUSCH COS INC                         COMMON          035229103                65              912 SH
ANHEUSER BUSCH COS NOTES 6.750                 CONVERT         035229BJ1                10           10,000 PRN
ANICOM INC                                     COMMON          035250109                54           12,800 SH
ANTEC CORP COM                                 COMMON          03664P105             2,526           69,200 SH
APACHE CORP                                    COMMON          037411105             1,163           31,475 SH
APPLIED MATLS INC                              COMMON          038222105             4,466           35,255 SH
APPLIED PWR INC CL A                           COMMON          038225108               576           15,675 SH
ARIBA INC                                      COMMON          04033V104             2,123           11,970 SH
ARTESYN TECHNOLOGIES INC                       COMMON          043127109             4,469          212,828 SH
ARTHUR J GALLAGHER & CO                        COMMON          363576109             3,634           56,125 SH
ASSOCIATED BANCORP                             COMMON          045487105             1,618           47,243 SH
ASTEC INDS INC COM                             COMMON          046224101             3,100          164,810 SH
ATLANTIC RICHFIELD COMPANY                     COMMON          048825103             3,106           35,904 SH
ATLANTIC RICHFIELD COMPANY                     COMMON          048825103                30              348 SH
AURA SYS INC                                   COMMON          051526101                 4           10,000 SH
AUTOMATIC DATA PROCESSING INC.                 COMMON          053015103            38,769          719,602 SH
AUTOMATIC DATA PROCESSING INC.                 COMMON          053015103            35,059          650,753 SH
</TABLE>


<TABLE>
<CAPTION>
                                                                                        AS OF 12/31/99

   COLUMN 1                           COLUMN 6      COL 7                          COLUMN 8
                                     INVESTMENT     OTHER                      VOTING AUTHORITY
NAME OF ISSUER                       DISCRETION      MGRS              SOLE         SHARED          NONE
- ---------------------------------------------------------------------------------------------------------
<S>                                  <C>            <C>             <C>           <C>            <C>
AMERICAN EXPRESS CO                    OTHER          2                   35           0                0
AMERICAN GENERAL CORP                 DEFINED         1                1,300           0            4,550
AMERICAN HOME PRODS CORP              DEFINED         1               54,459           0          185,335
AMERICAN HOME PRODS CORP               OTHER         N/A                   0           0            1,850
AMERICAN INTL GROUP INC               DEFINED         1              233,886           0          271,585
AMERICAN INTL GROUP INC                OTHER          2              310,997           0                0
AMERICAN INTL GROUP INC                OTHER          3                    0       9,387                0
AMERICAN INTL GROUP INC                OTHER          4                    0       2,185              272
AMERICAN INTL GROUP INC                OTHER         N/A                   0           0            1,083
AMFM INC                              DEFINED         1                    0           0            3,175
AMGEN INC                             DEFINED         1               89,074           0          181,772
AMSOUTH BANCORP                       DEFINED         1                3,150           0            6,982
ANADARKO PETE CORP                    DEFINED         1               36,066           0           23,895
ANAREN MICROWAVE INC                  DEFINED         1                4,000           0                0
ANCOR COMMUNICATIONS INC COM          DEFINED         1                3,200           0          316,410
ANDREW CORP                           DEFINED         1                  200           0           14,550
ANESTA CORP COM                       DEFINED         1                    0           0          132,100
ANHEUSER BUSCH COS INC                DEFINED         1               17,696           0           55,286
ANHEUSER BUSCH COS INC                 OTHER         N/A                   0           0              912
ANHEUSER BUSCH COS NOTES 6.750        DEFINED         1               10,000           0                0
ANICOM INC                            DEFINED         1                    0           0           12,800
ANTEC CORP COM                        DEFINED         1                    0           0           69,200
APACHE CORP                           DEFINED         1                    0           0           31,475
APPLIED MATLS INC                     DEFINED         1               23,605           0           11,650
APPLIED PWR INC CL A                  DEFINED         1               15,250           0              425
ARIBA INC                             DEFINED         1                  700           0           11,270
ARTESYN TECHNOLOGIES INC              DEFINED         1               44,465           0          168,363
ARTHUR J GALLAGHER & CO               DEFINED         1                  905           0           55,220
ASSOCIATED BANCORP                    DEFINED         1               10,373           0           36,870
ASTEC INDS INC COM                    DEFINED         1               49,410           0          115,400
ATLANTIC RICHFIELD COMPANY            DEFINED         1                9,998           0           25,906
ATLANTIC RICHFIELD COMPANY             OTHER         N/A                   0           0              348
AURA SYS INC                          DEFINED         1                    0           0           10,000
AUTOMATIC DATA PROCESSING INC.        DEFINED         1              401,602           0          318,000
AUTOMATIC DATA PROCESSING INC.         OTHER          2              650,753           0                0
</TABLE>

                                  Page 2 of 21
<PAGE>   5
<TABLE>
<CAPTION>


No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

            COLUMN 1                           COLUMN 2        COLUMN 3           COLUMN 4      COLUMN 5
                                                                                   VALUE         SHRS OR    SH/   PUT/
NAME OF ISSUER                             TITLE OF CLASS       CUSIP             (x$1000)       PRN AMT    PRN   CALL
- ------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>               <C>                  <C>           <C>         <C>   <C>
AUTOMATIC DATA PROCESSING INC.                 COMMON          053015103             1,125           20,885 SH
AUTOMATIC DATA PROCESSING INC.                 COMMON          053015103               280            5,193 SH
AUTOMATIC DATA PROCESSING INC.                 COMMON          053015103               110            2,050 SH
AVERY DENNISON CORP                            COMMON          053611109             2,966           40,700 SH
AXA FINANCIAL                                  COMMON          002451102               281            8,274 SH
BANK NEW YORK INC                              COMMON          064057102             1,015           25,368 SH
BANK NEW YORK INC                              COMMON          064057102                 2               60 SH
BANK OF AMERICA                                COMMON          060505104             1,464           29,169 SH
BANK ONE CORP                                  COMMON          06423A103             9,054          282,929 SH
BAXTER INTL INC                                COMMON          071813109               203            3,226 SH
BAXTER INTL INC                                COMMON          071813109                 3               55 SH
BED BATH & BEYOND INC                          COMMON          075896100               690           19,850 SH
BELL ATLANTIC CORP                             COMMON          077853109             1,553           25,224 SH
BELL SPORTS CORP SUB CONV DEB                  CONVERT         077903AA0                 8           10,000 PRN
BELLSOUTH CORP.                                COMMON          079860102             4,556           97,331 SH
BELLSOUTH CORP.                                COMMON          079860102               348            7,437 SH
BELLSOUTH CORP.                                COMMON          079860102                 9              188 SH
BERKSHIRE HATHAWAY INC DEL CL B                COMMON          084670207               536              293 SH
BERKSHIRE HATHAWAY INC DEL CL B                COMMON          084670207                 4                2 SH
BERKSHIRE HATHAWAY INC DEL CL B                COMMON          084670207                 4                2 SH
BESTFOODS, INC                                 COMMON          08658U101            14,468          275,254 SH
BESTFOODS, INC                                 COMMON          08658U101            15,875          302,022 SH
BESTFOODS, INC                                 COMMON          08658U101               483            9,183 SH
BESTFOODS, INC                                 COMMON          08658U101               138            2,631 SH
BESTFOODS, INC                                 COMMON          08658U101                32              600 SH
BEVERLY ENTERPRISES INC                        COMMON          087851309               716          163,700 SH
BIOMET INC                                     COMMON          090613100             5,854          146,360 SH
BIOPURE CORP CL A                              COMMON          09065H105               399           24,000 SH
BLACK BOX CORP COM                             COMMON          091826107             5,667           84,585 SH
BLOCK H & R INC                                COMMON          093671105               229            5,240 SH
BOEING CO                                      COMMON          097023105               233            5,627 SH
BONE CARE INTL INC                             COMMON          098072101             8,059          638,330 SH
BP AMOCO ADS                                   COMMON          055622104             8,075          136,140 SH
BP AMOCO ADS                                   COMMON          055622104               785           13,232 SH
BRADY W H CO CL A                              COMMON          104674106               509           15,000 SH



<CAPTION>
                                                                                     AS OF 12/31/99

            COLUMN 1               COLUMN 6        COL 7                         COLUMN 8
                                  INVESTMENT       OTHER                     VOTING AUTHORITY
NAME OF ISSUER                    DISCRETION       MGRS              SOLE         SHARED          NONE
- --------------------------------------------------------------------------------------------------------
<S>                              <C>               <C>               <C>           <C>            <C>
AUTOMATIC DATA PROCESSING INC.        OTHER          3                    0      20,885                0
AUTOMATIC DATA PROCESSING INC.        OTHER          4                    0       4,643              550
AUTOMATIC DATA PROCESSING INC.        OTHER         N/A                   0           0            2,050
AVERY DENNISON CORP                  DEFINED         1                  550           0           40,150
AXA FINANCIAL                        DEFINED         1                6,000           0            2,274
BANK NEW YORK INC                    DEFINED         1               23,100           0            2,268
BANK NEW YORK INC                     OTHER          4                    0          60                0
BANK OF AMERICA                      DEFINED         1                5,979           0           23,190
BANK ONE CORP                        DEFINED         1               54,530           0          228,399
BAXTER INTL INC                      DEFINED         1                  767           0            2,459
BAXTER INTL INC                       OTHER          4                    0          55                0
BED BATH & BEYOND INC                DEFINED         1               15,660           0            4,190
BELL ATLANTIC CORP                   DEFINED         1               14,883           0           10,341
BELL SPORTS CORP SUB CONV DEB        DEFINED         1                    0           0           10,000
BELLSOUTH CORP.                      DEFINED         1               14,479           0           82,852
BELLSOUTH CORP.                       OTHER          3                    0       7,437                0
BELLSOUTH CORP.                       OTHER         N/A                   0           0              188
BERKSHIRE HATHAWAY INC DEL CL B      DEFINED         1                    0           0              293
BERKSHIRE HATHAWAY INC DEL CL B       OTHER          2                    2           0                0
BERKSHIRE HATHAWAY INC DEL CL B       OTHER         N/A                   0           0                2
BESTFOODS, INC                       DEFINED         1              163,316           0          111,938
BESTFOODS, INC                        OTHER          2              302,022           0                0
BESTFOODS, INC                        OTHER          3                    0       9,183                0
BESTFOODS, INC                        OTHER          4                    0       2,376              255
BESTFOODS, INC                        OTHER         N/A                   0           0              600
BEVERLY ENTERPRISES INC              DEFINED         1               21,700           0          142,000
BIOMET INC                           DEFINED         1               50,330           0           96,030
BIOPURE CORP CL A                    DEFINED         1                    0           0           24,000
BLACK BOX CORP COM                   DEFINED         1               16,140           0           68,445
BLOCK H & R INC                      DEFINED         1                2,290           0            2,950
BOEING CO                            DEFINED         1                4,500           0            1,127
BONE CARE INTL INC                   DEFINED         1                5,000           0          633,330
BP AMOCO ADS                         DEFINED         1               34,320           0          101,820
BP AMOCO ADS                          OTHER         N/A              13,232           0                0
BRADY W H CO CL A                    DEFINED         1                    0           0           15,000
</TABLE>


                                  Page 3 of 21
<PAGE>   6

<TABLE>
<CAPTION>


No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

            COLUMN 1                           COLUMN 2        COLUMN 3           COLUMN 4      COLUMN 5
                                                                                   VALUE         SHRS OR    SH/   PUT/
NAME OF ISSUER                             TITLE OF CLASS       CUSIP             (x$1000)       PRN AMT    PRN   CALL
- -------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>               <C>                  <C>           <C>         <C>   <C>
BRIGGS & STRATTON CORPORATION                  COMMON          109043109               845           15,760 SH
BRISTOL MYERS SQUIBB CO                        COMMON          110122108            30,674          477,884 SH
BRISTOL MYERS SQUIBB CO                        COMMON          110122108                11              166 SH
BRISTOL MYERS SQUIBB CO                        COMMON          110122108             1,245           19,400 SH
BROADCOM CORP                                  COMMON          111320107               300            1,103 SH
BROADWING INC                                  COMMON          111620100            11,200          303,725 SH
BROADWING INC                                  COMMON          111620100                26              700 SH
BROOKTROUT INC COM                             COMMON          114580103             1,524           82,100 SH
C COR NET CORP COM                             COMMON          125010108               766           20,000 SH
CABLE & WIRELESS PUB LTD CO SP                 COMMON          126830207             1,906           36,000 SH
CALICO COMM INC                                COMMON          129897104               504            9,500 SH
CANADIAN PAC LTD NEW COM                       COMMON          135923100               488           22,650 SH
CARDINAL HEALTH INC                            COMMON          14149Y108            15,799          330,007 SH
CARDINAL HEALTH INC                            COMMON          14149Y108            22,510          470,177 SH
CARDINAL HEALTH INC                            COMMON          14149Y108               684           14,288 SH
CARDINAL HEALTH INC                            COMMON          14149Y108               157            3,284 SH
CARNIVAL CORP CL A                             COMMON          143658102               730           15,275 SH
CATALINA MARKETING CORP                        COMMON          148867104             5,349           46,215 SH
CBS CORP                                       COMMON          12490K107               824           12,881 SH
C-CUBE MICROSYSTEMS INC                        COMMON          125015107            20,304          326,170 SH
CDW COMPUTER CTRS INC                          COMMON          125129106             6,830           86,869 SH
CENTRAL GARDEN & PET CO                        COMMON          153527106               529           51,000 SH
CHASE MANHATTAN CORPORATION                    COMMON          16161A108             1,903           24,490 SH
CHEMICAL FINANCIAL CORP                        COMMON          163731102               332           10,945 SH
CHEVRON CORP                                   COMMON          166751107             1,300           15,010 SH
CHIRON CORP                                    COMMON          170040109               251            5,930 SH
CIGNA HIGH INCOME SHARES                       CLSD END        12551D109                56           10,500 SH
CINCINNATI GAS & ELEC CO JR DE                 CONV PFD        172070831               301           13,749 SH
CINERGY CORP                                   COMMON          172474108               287           11,975 SH
CINTAS CORP                                    COMMON          172908105             2,524           47,515 SH
CINTAS CORP                                    COMMON          172908105                26              480 SH
CISCO SYS INC                                  COMMON          17275R102            58,475          545,857 SH
CISCO SYS INC                                  COMMON          17275R102            34,497          322,028 SH
CISCO SYS INC                                  COMMON          17275R102             1,079           10,075 SH
CISCO SYS INC                                  COMMON          17275R102               263            2,458 SH




<CAPTION>
                                                                                     AS OF 12/31/99

            COLUMN 1               COLUMN 6        COL 7                         COLUMN 8
                                  INVESTMENT       OTHER                     VOTING AUTHORITY
NAME OF ISSUER                    DISCRETION       MGRS              SOLE         SHARED          NONE
- --------------------------------------------------------------------------------------------------------
<S>                             <C>               <C>               <C>           <C>             <C>
BRIGGS & STRATTON CORPORATION        DEFINED         1                  315           0           15,445
BRISTOL MYERS SQUIBB CO              DEFINED         1              172,904           0          304,980
BRISTOL MYERS SQUIBB CO               OTHER          2                  166           0                0
BRISTOL MYERS SQUIBB CO               OTHER         N/A              16,000           0            3,400
BROADCOM CORP                        DEFINED         1                  896           0              207
BROADWING INC                        DEFINED         1                4,825           0          298,900
BROADWING INC                         OTHER         N/A                   0           0              700
BROOKTROUT INC COM                   DEFINED         1                  300           0           81,800
C COR NET CORP COM                   DEFINED         1                    0           0           20,000
CABLE & WIRELESS PUB LTD CO SP       DEFINED         1                3,425           0           32,575
CALICO COMM INC                      DEFINED         1                6,500           0            3,000
CANADIAN PAC LTD NEW COM             DEFINED         1                2,150           0           20,500
CARDINAL HEALTH INC                  DEFINED         1              232,200           0           97,807
CARDINAL HEALTH INC                   OTHER          2              470,177           0                0
CARDINAL HEALTH INC                   OTHER          3                    0      14,288                0
CARDINAL HEALTH INC                   OTHER          4                    0       2,888              396
CARNIVAL CORP CL A                   DEFINED         1               12,850           0            2,425
CATALINA MARKETING CORP              DEFINED         1                9,285           0           36,930
CBS CORP                             DEFINED         1               10,980           0            1,901
C-CUBE MICROSYSTEMS INC              DEFINED         1                1,230           0          324,940
CDW COMPUTER CTRS INC                DEFINED         1               19,465           0           67,404
CENTRAL GARDEN & PET CO              DEFINED         1                    0           0           51,000
CHASE MANHATTAN CORPORATION          DEFINED         1               16,816           0            7,674
CHEMICAL FINANCIAL CORP              DEFINED         1                6,831           0            4,114
CHEVRON CORP                         DEFINED         1                3,325           0           11,685
CHIRON CORP                          DEFINED         1                    0           0            5,930
CIGNA HIGH INCOME SHARES             DEFINED         1                    0           0           10,500
CINCINNATI GAS & ELEC CO JR DE       DEFINED         1                1,050           0           12,699
CINERGY CORP                         DEFINED         1                2,275           0            9,700
CINTAS CORP                          DEFINED         1               20,485           0           27,030
CINTAS CORP                           OTHER         N/A                   0           0              480
CISCO SYS INC                        DEFINED         1              251,945           0          293,912
CISCO SYS INC                         OTHER          2              322,028           0                0
CISCO SYS INC                         OTHER          3                    0      10,075                0
CISCO SYS INC                         OTHER          4                    0       2,188              270
</TABLE>

                                  Page 4 of 21
<PAGE>   7
<TABLE>
<CAPTION>

No.                                       13F File Number              Name
28-1911                                   28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                       FORM 13F INFORMATION TABLE

            COLUMN 1                      COLUMN 2         COLUMN 3       COLUMN 4        COLUMN 5
                                                                           VALUE          SHRS OR       SH/   PUT/
NAME OF ISSUER                             TITLE OF CLASS   CUSIP             (x$1000)    PRN AMT       PRN   CALL
- --------------------------------------------------------------------------------------------------------------------
<S>                                       <C>             <C>                  <C>             <C>     <C>    <C>
CISCO SYS INC                             COMMON          17275R102                32              300 SH
CITIGROUP INC.                            COMMON          172967101            24,926          447,607 SH
CITIGROUP INC.                            COMMON          172967101            20,195          362,657 SH
CITIGROUP INC.                            COMMON          172967101               653           11,725 SH
CITIGROUP INC.                            COMMON          172967101               203            3,654 SH
CITIGROUP INC.                            COMMON          172967101                39              700 SH
CLOROX CO                                 COMMON          189054109             3,578           71,037 SH
COCA COLA CO                              COMMON          191216100            27,780          476,906 SH
COCA COLA CO                              COMMON          191216100            19,902          341,672 SH
COCA COLA CO                              COMMON          191216100               997           17,114 SH
COCA COLA CO                              COMMON          191216100               164            2,813 SH
COCA COLA CO                              COMMON          191216100               105            1,800 SH
COINMACH LAUNDRY CORP                     COMMON          19259L101               479           45,100 SH
COLGATE PALMOLIVE CO                      COMMON          194162103            24,862          382,493 SH
COLGATE PALMOLIVE CO                      COMMON          194162103            24,452          376,183 SH
COLGATE PALMOLIVE CO                      COMMON          194162103               738           11,355 SH
COLGATE PALMOLIVE CO                      COMMON          194162103               226            3,483 SH
COLGATE PALMOLIVE CO                      COMMON          194162103                34              520 SH
COMPAQ COMPUTER CORP                      COMMON          204493100               601           22,191 SH
COMPUTER ASSOC INTL INC                   COMMON          204912109               498            7,125 SH
COMPUTER NETWORK TECH CORP COM            COMMON          204925101             5,545          241,765 SH
COMPUTER SCIENCES CORP                    COMMON          205363104             1,643           17,368 SH
COMPUWARE CORP                            COMMON          205638109             3,320           89,130 SH
COMVERSE TECHNOLOGY INC                   COMMON          205862402            27,770          191,845 SH
CONAGRA INC                               COMMON          205887102             1,381           60,876 SH
CONCORD EFS INC                           COMMON          206197105               626           24,315 SH
CONOCO INC CL B                           COMMON          208251405               361           14,507 SH
CONSOLIDATED PAPERS INC                   COMMON          209759109             1,353           42,534 SH
CONSOLIDATED PAPERS INC                   COMMON          209759109                48            1,500 SH
CONVERGYS CORP                            COMMON          212485106               448           14,575 SH
CONVERGYS CORP                            COMMON          212485106                22              700 SH
COPPER MTN NETWORKS INC                   COMMON          217510106             3,481           71,400 SH
COR THERAPEUTICS INC                      COMMON          217753102               313           11,660 SH
CORNING INC                               COMMON          219350105             2,957           22,931 SH
CVS CORP COM                              COMMON          126650100               782           19,620 SH

<CAPTION>

No.                                                                          AS OF 12/31/99
28-1911


            COLUMN 1                COLUMN 6              COL 7                              COLUMN 8
                                   INVESTMENT             OTHER                          VOTING AUTHORITY
NAME OF ISSUER                     DISCRETION              MGRS         SOLE         SHARED          NONE
- ----------------------------------------------------------------------------------------------------------------
<S>                                 <C>                    <C>             <C>          <C>             <C>
CISCO SYS INC                        OTHER                 N/A                   0           0              300
CITIGROUP INC.                      DEFINED                 1              213,173           0          234,434
CITIGROUP INC.                       OTHER                  2              362,657           0                0
CITIGROUP INC.                       OTHER                  3                    0      11,725                0
CITIGROUP INC.                       OTHER                  4                    0       3,318              336
CITIGROUP INC.                       OTHER                 N/A                   0           0              700
CLOROX CO                           DEFINED                 1               18,475           0           52,562
COCA COLA CO                        DEFINED                 1              231,936           0          244,970
COCA COLA CO                         OTHER                  2              341,672           0                0
COCA COLA CO                         OTHER                  3                    0      17,114                0
COCA COLA CO                         OTHER                  4                    0       2,512              301
COCA COLA CO                         OTHER                 N/A                   0           0            1,800
COINMACH LAUNDRY CORP               DEFINED                 1                    0           0           45,100
COLGATE PALMOLIVE CO                DEFINED                 1              239,950           0          142,543
COLGATE PALMOLIVE CO                 OTHER                  2              376,183           0                0
COLGATE PALMOLIVE CO                 OTHER                  3                    0      11,355                0
COLGATE PALMOLIVE CO                 OTHER                  4                    0       3,161              322
COLGATE PALMOLIVE CO                 OTHER                 N/A                   0           0              520
COMPAQ COMPUTER CORP                DEFINED                 1                2,735           0           19,456
COMPUTER ASSOC INTL INC             DEFINED                 1                6,930           0              195
COMPUTER NETWORK TECH CORP COM      DEFINED                 1               41,400           0          200,365
COMPUTER SCIENCES CORP              DEFINED                 1               13,285           0            4,083
COMPUWARE CORP                      DEFINED                 1                6,985           0           82,145
COMVERSE TECHNOLOGY INC             DEFINED                 1                  100           0          191,745
CONAGRA INC                         DEFINED                 1                  500           0           60,376
CONCORD EFS INC                     DEFINED                 1               17,750           0            6,565
CONOCO INC CL B                     DEFINED                 1                5,296           0            9,211
CONSOLIDATED PAPERS INC             DEFINED                 1                  500           0           42,034
CONSOLIDATED PAPERS INC              OTHER                 N/A                   0           0            1,500
CONVERGYS CORP                      DEFINED                 1                3,975           0           10,600
CONVERGYS CORP                       OTHER                 N/A                   0           0              700
COPPER MTN NETWORKS INC             DEFINED                 1                1,400           0           70,000
COR THERAPEUTICS INC                DEFINED                 1                    0           0           11,660
CORNING INC                         DEFINED                 1                3,675           0           19,256
CVS CORP COM                        DEFINED                 1                  345           0           19,275
</TABLE>



                                  Page 5 of 21

<PAGE>   8

<TABLE>
<CAPTION>

No.                                       13F File Number              Name
28-1911                                   28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                       FORM 13F INFORMATION TABLE

            COLUMN 1                      COLUMN 2         COLUMN 3       COLUMN 4        COLUMN 5
                                                                           VALUE          SHRS OR       SH/   PUT/
NAME OF ISSUER                             TITLE OF CLASS   CUSIP             (x$1000)    PRN AMT       PRN   CALL
- ----------------------------------------------------------------------------------------------------------------------
<S>                                       <C>             <C>                  <C>             <C>     <C>    <C>
CYGNUS INC COM                            COMMON          232560102               221           12,100 SH
D P L INC                                 COMMON          233293109               850           49,099 SH
DANAHER CORP SHS BEN INT                  COMMON          235851102               346            7,175 SH
DAYTON HUDSON CORP                        COMMON          239753106             1,892           25,767 SH
DAYTON SUPERIOR CAP TR GTD TR             CONV PFD        240029207               474           27,500 SH
DAYTON SUPERIOR CORP CL A                 COMMON          240028100             3,019          185,800 SH
DEERE & CO                                COMMON          244199105             2,080           37,364 SH
DELL COMPUTER CORP                        COMMON          247025109             2,284           44,785 SH
DEUTSCHE BK A G ADR SPONSORED             COMMON          251525309               657            7,725 SH
DIGEX INC DEL CL A                        COMMON          253756100             3,358           48,850 SH
DISNEY WALT PRODUCTIONS                   COMMON          254687106             3,730          127,530 SH
DOLLAR TREE STORES INC COM                COMMON          256747106             4,492           92,735 SH
DOMINION BRDG CORP                        COMMON          257192104                 0           15,000 SH
DONALDSON INC                             COMMON          257651109               789           32,800 SH
DOUBLECLICK INC                           COMMON          258609304               271            2,140 SH
DOVER CORP                                COMMON          260003108             2,885           63,575 SH
DOVER CORP                                COMMON          260003108             1,112           24,500 SH
DOW CHEMICAL CORP                         COMMON          260543103             2,455           18,374 SH
DOW CHEMICAL CORP                         COMMON          260543103                27              200 SH
DOW JONES & CO INC COM                    COMMON          260561105             2,146           31,560 SH
DU PONT E I DE NEMOURS CO                 COMMON          263534109             4,665           70,809 SH
DUFF & PHELPS SELECTED UTILS              CLSD END        264324104               154           18,526 SH
DUFF & PHELPS SELECTED UTILS              CLSD END        264324104                33            4,000 SH
DUKE PWR CO                               COMMON          264399106             2,536           50,603 SH
DUKE PWR CO                               COMMON          264399106               368            7,350 SH
DURA AUTOMOTIVE SYS CAP TR TR             CONV PFD        26632M201             1,111           66,800 SH
E M C CORP MASS                           COMMON          268648102            45,582          417,226 SH
E M C CORP MASS                           COMMON          268648102            19,805          181,285 SH
E M C CORP MASS                           COMMON          268648102               586            5,362 SH
E M C CORP MASS                           COMMON          268648102               154            1,408 SH
E M C CORP MASS                           COMMON          268648102                33              300 SH
E TRADE GROUP INC                         COMMON          269246104             1,071           41,000 SH
ECHOSTAR COMMUN CORP NEW CL A             COMMON          278762109             3,120           32,000 SH
ECLIPSYS CORP COM                         COMMON          278856109             4,506          175,830 SH
ECOLAB INC                                COMMON          278865100             1,245           31,825 SH

<CAPTION>

No.                                                                                     AS OF 12/31/99
28-1911


            COLUMN 1               COLUMN 6             COL 7                              COLUMN 8
                                  INVESTMENT            OTHER                          VOTING AUTHORITY
NAME OF ISSUER                    DISCRETION             MGRS         SOLE         SHARED          NONE
- --------------------------------------------------------------------------------------------------------------
<S>                                <C>                   <C>             <C>          <C>             <C>
CYGNUS INC COM                     DEFINED                1                  100           0           12,000
D P L INC                          DEFINED                1                5,678           0           43,421
DANAHER CORP SHS BEN INT           DEFINED                1                6,475           0              700
DAYTON HUDSON CORP                 DEFINED                1                5,695           0           20,072
DAYTON SUPERIOR CAP TR GTD TR      DEFINED                1                    0           0           27,500
DAYTON SUPERIOR CORP CL A          DEFINED                1               19,000           0          166,800
DEERE & CO                          OTHER                 2               37,364           0                0
DELL COMPUTER CORP                 DEFINED                1               33,294           0           11,491
DEUTSCHE BK A G ADR SPONSORED      DEFINED                1                3,600           0            4,125
DIGEX INC DEL CL A                 DEFINED                1                   50           0           48,800
DISNEY WALT PRODUCTIONS            DEFINED                1               52,284           0           75,246
DOLLAR TREE STORES INC COM         DEFINED                1               20,805           0           71,930
DOMINION BRDG CORP                 DEFINED                1                    0           0           15,000
DONALDSON INC                      DEFINED                1               29,575           0            3,225
DOUBLECLICK INC                    DEFINED                1                1,100           0            1,040
DOVER CORP                         DEFINED                1               22,505           0           41,070
DOVER CORP                          OTHER                N/A              24,000           0              500
DOW CHEMICAL CORP                  DEFINED                1                4,369           0           14,005
DOW CHEMICAL CORP                   OTHER                N/A                   0           0              200
DOW JONES & CO INC COM             DEFINED                1                  340           0           31,220
DU PONT E I DE NEMOURS CO          DEFINED                1               32,410           0           38,399
DUFF & PHELPS SELECTED UTILS       DEFINED                1               12,658           0            5,868
DUFF & PHELPS SELECTED UTILS        OTHER                N/A                   0           0            4,000
DUKE PWR CO                        DEFINED                1               14,212           0           36,391
DUKE PWR CO                         OTHER                N/A               6,000           0            1,350
DURA AUTOMOTIVE SYS CAP TR TR      DEFINED                1                1,800           0           65,000
E M C CORP MASS                    DEFINED                1              158,866           0          258,360
E M C CORP MASS                     OTHER                 2              181,285           0                0
E M C CORP MASS                     OTHER                 3                    0       5,362                0
E M C CORP MASS                     OTHER                 4                    0       1,255              153
E M C CORP MASS                     OTHER                N/A                   0           0              300
E TRADE GROUP INC                  DEFINED                1                    0           0           41,000
ECHOSTAR COMMUN CORP NEW CL A      DEFINED                1                    0           0           32,000
ECLIPSYS CORP COM                  DEFINED                1               33,780           0          142,050
ECOLAB INC                         DEFINED                1               21,650           0           10,175
</TABLE>



                                  Page 6 of 21
<PAGE>   9
<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

   COLUMN 1                                     COLUMN 2        COLUMN 3         COLUMN 4         COLUMN 5
                                                TITLE OF                          VALUE           SHRS OR   SH/   PUT/
NAME OF ISSUER                                   CLASS           CUSIP           (x$1000)         PRN AMT   PRN   CALL
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>            <C>                 <C>              <C>       <C>  <C>
ECOLAB INC                                     COMMON          278865100                 8              200  SH
ELAN P L C ADR                                 COMMON          284131208             7,821          265,135  SH
ELECTRONIC DATA SYSTEMS                        COMMON          285661104               432            6,452  SH
EMERSON ELEC CO                                COMMON          291011104            33,509          584,032  SH
EMERSON ELEC CO                                COMMON          291011104            21,199          369,481  SH
EMERSON ELEC CO                                COMMON          291011104               672           11,717  SH
EMERSON ELEC CO                                COMMON          291011104               174            3,026  SH
EMERSON ELEC CO                                COMMON          291011104               955           16,640  SH
EMMIS COMMUNICATIONS CORP CL A                 COMMON          291525103               371            2,975  SH
ENRON CAPITAL CORP PFD 8.00%                   PREFERR         P37307108                47            2,000  SH
ENRON CORP                                     COMMON          293561106               692           15,600  SH
ENRON CORP                                     COMMON          293561106                 5              120  SH
ENSCO INTL INC                                 COMMON          26874Q100               256           11,200  SH
EQUITY RESIDENTIAL PPTYS TR SH                 COMMON          29476L107               190            4,452  SH
EQUITY RESIDENTIAL PROPERTIES                  CONV PFD        29476L883                17              700  SH
ERICSSON L M TEL CO ADR CL B S                 COMMON          294821400               331            5,040  SH
ERICSSON L M TEL CO ADR CL B S                 COMMON          294821400                 7              100  SH
E-TEK DYNAMICS INC COM                         COMMON          269240107               700            5,200  SH
EXODUS COMMUNICATIONS INC                      COMMON          302088109             2,842           32,000  SH
EXXON MOBIL CORPORATION                        COMMON          30231G102            31,396          389,706  SH
EXXON MOBIL CORPORATION                        COMMON          30231G102                 5               63  SH
EXXON MOBIL CORPORATION                        COMMON          30231G102               227            2,814  SH
F D X CORPORATION                              COMMON          31304N107             1,383           33,791  SH
F P L GROUP INC                                COMMON          302571104             1,107           25,850  SH
F P L GROUP INC                                COMMON          302571104                43            1,000  SH
FAMILY DLR STORES INC                          COMMON          307000109             2,333          143,035  SH
FASTENAL CO                                    COMMON          311900104            19,116          425,381  SH
FASTENAL CO                                    COMMON          311900104            13,767          306,369  SH
FASTENAL CO                                    COMMON          311900104               414            9,216  SH
FASTENAL CO                                    COMMON          311900104                71            1,586  SH
FASTENAL CO                                    COMMON          311900104                 9              200  SH
FEDERAL NAT MORTGAGE ASSN                      COMMON          313586109             6,780          108,593  SH
FEDERAL SIGNAL CORP                            COMMON          313855108               209           13,025  SH
FEMALE HEALTH CO COM                           COMMON          314462102                51           43,000  SH
FIFTH 3RD BANCORP                              COMMON          316773100            57,403          782,323  SH


<CAPTION>

                                                                             AS OF 12/31/99

     COLUMN 1                     COLUMN 6      COL 7                           COLUMN 8
                                 INVESTMENT     OTHER                      VOTING AUTHORITY
NAME OF ISSUER                   DISCRETION      MGRS             SOLE          SHARED          NONE
- ----------------------------------------------------------------------------------------------------
<S>                              <C>            <C>            <C>           <C>            <C>
ECOLAB INC                         OTHER         N/A                   0           0              200
ELAN P L C ADR                    DEFINED         1               13,875           0          251,260
ELECTRONIC DATA SYSTEMS           DEFINED         1                2,890           0            3,562
EMERSON ELEC CO                   DEFINED         1              265,446           0          318,586
EMERSON ELEC CO                    OTHER          2              369,481           0                0
EMERSON ELEC CO                    OTHER          3                    0      11,717                0
EMERSON ELEC CO                    OTHER          4                    0       2,721              305
EMERSON ELEC CO                    OTHER         N/A              14,000           0            2,640
EMMIS COMMUNICATIONS CORP CL A    DEFINED         1                2,500           0              475
ENRON CAPITAL CORP PFD 8.00%      DEFINED         1                    0           0            2,000
ENRON CORP                        DEFINED         1                5,523           0           10,077
ENRON CORP                         OTHER          2                  120           0                0
ENSCO INTL INC                    DEFINED         1                    0           0           11,200
EQUITY RESIDENTIAL PPTYS TR SH    DEFINED         1                    0           0            4,452
EQUITY RESIDENTIAL PROPERTIES     DEFINED         1                  700           0                0
ERICSSON L M TEL CO ADR CL B S    DEFINED         1                2,540           0            2,500
ERICSSON L M TEL CO ADR CL B S     OTHER          2                  100           0                0
E-TEK DYNAMICS INC COM            DEFINED         1                1,760           0            3,440
EXODUS COMMUNICATIONS INC         DEFINED         1                    0           0           32,000
EXXON MOBIL CORPORATION           DEFINED         1              137,590           0          252,116
EXXON MOBIL CORPORATION            OTHER          2                   63           0                0
EXXON MOBIL CORPORATION            OTHER         N/A                   0           0            2,814
F D X CORPORATION                 DEFINED         1               21,900           0           11,891
F P L GROUP INC                   DEFINED         1                3,550           0           22,300
F P L GROUP INC                    OTHER         N/A                   0           0            1,000
FAMILY DLR STORES INC             DEFINED         1               18,300           0          124,735
FASTENAL CO                       DEFINED         1              231,695           0          193,686
FASTENAL CO                        OTHER          2              306,369           0                0
FASTENAL CO                        OTHER          3                    0       9,216                0
FASTENAL CO                        OTHER          4                    0       1,452              134
FASTENAL CO                        OTHER         N/A                   0           0              200
FEDERAL NAT MORTGAGE ASSN         DEFINED         1               45,753           0           62,840
FEDERAL SIGNAL CORP               DEFINED         1                7,925           0            5,100
FEMALE HEALTH CO COM              DEFINED         1                    0           0           43,000
FIFTH 3RD BANCORP                 DEFINED         1              509,036           0          273,287
</TABLE>


                                  Page 7 of 21
<PAGE>   10
<TABLE>
<CAPTION>
No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

   COLUMN 1                                     COLUMN 2        COLUMN 3         COLUMN 4         COLUMN 5
                                                TITLE OF                          VALUE           SHRS OR   SH/   PUT/
NAME OF ISSUER                                   CLASS           CUSIP           (x$1000)         PRN AMT   PRN   CALL
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>              <C>                 <C>             <C>       <C>  <C>
FIFTH 3RD BANCORP                              COMMON          316773100            28,039          382,138  SH
FIFTH 3RD BANCORP                              COMMON          316773100               880           11,987  SH
FIFTH 3RD BANCORP                              COMMON          316773100               209            2,853  SH
FIFTH 3RD BANCORP                              COMMON          316773100                39              525  SH
FINLAY ENTERPRISES INC COM NEW                 COMMON          317884203               145           10,000  SH
FIRST FED CAP CORP                             COMMON          319960100             7,990          546,299  SH
FIRST MANITOWOC BANCORP INC CD                 COMMON          32076F108               738           17,991  SH
FIRST NATL BANCORP JOLIET IL                   COMMON          BLANK BLA               253            2,982  SH
FIRST TENN NATL CORP                           COMMON          337162101               571           20,035  SH
FIRST TR SPL SITUATIONS TR UN2                 COMMON          337182695               303           21,132  SH
FIRST UNION CORP                               COMMON          337358105             1,426           43,304  SH
FIRSTAR CORP NEW WIS                           COMMON          33763V109             4,561          215,884  SH
FIRSTAR CORP NEW WIS                           COMMON          33763V109                19              912  SH
FISERV INC                                     COMMON          337738108            31,540          823,238  SH
FISERV INC                                     COMMON          337738108            23,119          603,437  SH
FISERV INC                                     COMMON          337738108               701           18,296  SH
FISERV INC                                     COMMON          337738108               186            4,852  SH
FISERV INC                                     COMMON          337738108                92            2,410  SH
FLEETBOSTON FINANCIAL CORPORAT                 COMMON          339030108             1,180           33,887  SH
FLEETBOSTON FINANCIAL CORPORAT                 COMMON          339030108                 0                1  SH
FLOWERS INDS INC                               COMMON          343496105               201           12,616  SH
FLOWSERVE CORP                                 COMMON          34354P105               231           13,575  SH
FORD MOTOR                                     COMMON          345370100               525            9,845  SH
FOREST LABS INC                                COMMON          345838106               324            5,275  SH
FORT JAMES CORPORATION                         COMMON          347471104               501           18,289  SH
FRANKLIN RES INC                               COMMON          354613101               314            9,800  SH
G T E CORP                                     COMMON          362320103             2,947           41,770  SH
GANNETT INC DEL                                COMMON          364730101             5,646           69,225  SH
GATEWAY INC.                                   COMMON          367626108               343            4,760  SH
GENERAL ELECTRIC COMPANY                       COMMON          369604103            77,629          501,640  SH
GENERAL ELECTRIC COMPANY                       COMMON          369604103            37,271          240,849  SH
GENERAL ELECTRIC COMPANY                       COMMON          369604103             1,065            6,883  SH
GENERAL ELECTRIC COMPANY                       COMMON          369604103               298            1,924  SH
GENERAL ELECTRIC COMPANY                       COMMON          369604103               461            2,980  SH
GENERAL MOTORS CORP                            COMMON          370442105               343            4,725  SH

<CAPTION>

                                                                                   AS OF 12/31/99

     COLUMN 1                            COLUMN 6      COL 7                           COLUMN 8
                                        INVESTMENT     OTHER                      VOTING AUTHORITY
NAME OF ISSUER                          DISCRETION      MGRS             SOLE          SHARED          NONE
- ------------------------------------------------------------------------------------------------------------
<S>                                     <C>            <C>            <C>           <C>             <C>
FIFTH 3RD BANCORP                         OTHER          2              382,138           0                0
FIFTH 3RD BANCORP                         OTHER          3                    0      11,987                0
FIFTH 3RD BANCORP                         OTHER          4                    0       2,512              341
FIFTH 3RD BANCORP                         OTHER         N/A                   0           0              525
FINLAY ENTERPRISES INC COM NEW           DEFINED         1                    0           0           10,000
FIRST FED CAP CORP                       DEFINED         1                  900           0          545,399
FIRST MANITOWOC BANCORP INC CD           DEFINED         1                    0           0           17,991
FIRST NATL BANCORP JOLIET IL             DEFINED         1                    0           0            2,982
FIRST TENN NATL CORP                     DEFINED         1               19,330           0              705
FIRST TR SPL SITUATIONS TR UN2           DEFINED         1               15,952           0            5,180
FIRST UNION CORP                         DEFINED         1                6,955           0           36,349
FIRSTAR CORP NEW WIS                     DEFINED         1               93,165           0          122,719
FIRSTAR CORP NEW WIS                      OTHER         N/A                   0           0              912
FISERV INC                               DEFINED         1              422,086           0          401,152
FISERV INC                                OTHER          2              603,437           0                0
FISERV INC                                OTHER          3                    0      18,296                0
FISERV INC                                OTHER          4                    0       4,352              500
FISERV INC                                OTHER         N/A                   0           0            2,410
FLEETBOSTON FINANCIAL CORPORAT           DEFINED         1               16,715           0           17,172
FLEETBOSTON FINANCIAL CORPORAT            OTHER          2                    1           0                0
FLOWERS INDS INC                         DEFINED         1                    0           0           12,616
FLOWSERVE CORP                           DEFINED         1                8,125           0            5,450
FORD MOTOR                               DEFINED         1                4,620           0            5,225
FOREST LABS INC                          DEFINED         1                3,225           0            2,050
FORT JAMES CORPORATION                   DEFINED         1                9,737           0            8,552
FRANKLIN RES INC                         DEFINED         1                7,800           0            2,000
G T E CORP                               DEFINED         1               19,275           0           22,495
GANNETT INC DEL                          DEFINED         1               15,050           0           54,175
GATEWAY INC.                             DEFINED         1                4,210           0              550
GENERAL ELECTRIC COMPANY                 DEFINED         1              218,747           0          282,893
GENERAL ELECTRIC COMPANY                  OTHER          2              240,849           0                0
GENERAL ELECTRIC COMPANY                  OTHER          3                    0       6,883                0
GENERAL ELECTRIC COMPANY                  OTHER          4                    0       1,719              205
GENERAL ELECTRIC COMPANY                  OTHER         N/A                   0           0            2,980
GENERAL MOTORS CORP                      DEFINED         1                1,374           0            3,351
</TABLE>


                                  Page 8 of 21
<PAGE>   11
<TABLE>
<CAPTION>


No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

            COLUMN 1                           COLUMN 2         COLUMN 3       COLUMN 4        COLUMN 5
                                                                                VALUE          SHRS OR       SH/   PUT/
NAME OF ISSUER                                TITLE OF CLASS     CUSIP             (x$1000)    PRN AMT       PRN   CALL
- ------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>              <C>            <C>             <C>          <C>    <C>
GENERAL MOTORS CORP                            COMMON          370442105                11              155  SH
GENESCO INC COM                                COMMON          371532102               131           10,055  SH
GENUINE PARTS CO                               COMMON          372460105               724           29,173  SH
GILLETTE CO                                    COMMON          375766102            19,545          474,548  SH
GILLETTE CO                                    COMMON          375766102            15,027          364,841  SH
GILLETTE CO                                    COMMON          375766102               448           10,880  SH
GILLETTE CO                                    COMMON          375766102                70            1,689  SH
GILLETTE CO                                    COMMON          375766102                29              700  SH
GLOBAL CROSSING LTD COM                        COMMON          G3921A100               369            7,370  SH
GOLD BANC CORP INC COM                         COMMON          379907108               173           19,200  SH
GOLDMAN SACHS GROUP INC COM                    COMMON          38141G104               544            5,780  SH
GRACO INC                                      COMMON          384109104               328            9,130  SH
GRAINGER, W W INC                              COMMON          384802104             3,306           69,152  SH
GRAINGER, W W INC                              COMMON          384802104               239            5,000  SH
GREAT ATLANTIC & PAC TEA INC                   COMMON          390064103               507           18,200  SH
GUIDANT CORP                                   COMMON          401698105             3,730           79,369  SH
GULF CANADA RESOURCES LTD                      COMMON          40218L305             2,704          801,200  SH
GUM TECH INTL INC COM                          COMMON          402803100               416           26,000  SH
HALLIBURTON COMPANY                            COMMON          406216101               367            9,120  SH
HANOVER GOLD INC NEW                           COMMON          410799308                 3           33,609  SH
HARLEY DAVIDSON INC                            COMMON          412822108            11,875          185,366  SH
HAWAIIAN ELECTRIC INDUSTRIES                   COMMON          419870100               269            9,300  SH
HEALTH MGMT ASSOC INC NEW CL A                 COMMON          421933102            10,196          762,285  SH
HEALTHSOUTH CORP CONV 3.250% 0                 CONVERT         421924AF8                62           78,000 PRN
HEALTHSOUTH CORPORATION                        COMMON          421924101                69           12,825  SH
HEINZ H J CO                                   COMMON          423074103             2,770           69,568  SH
HEINZ H J CO                                   COMMON          423074103               515           12,937  SH
HERLEY INDS INC                                COMMON          427398102               152           10,000  SH
HERSHEY FOODS CORP                             COMMON          427866108               372            7,850  SH
HEWLETT PACKARD CO                             COMMON          428236103            27,679          243,335  SH
HEWLETT PACKARD CO                             COMMON          428236103            15,204          133,660  SH
HEWLETT PACKARD CO                             COMMON          428236103               571            5,016  SH
HEWLETT PACKARD CO                             COMMON          428236103               135            1,184  SH
HEWLETT PACKARD CO                             COMMON          428236103             1,230           10,813  SH
HILTON HOTELS CORP COM                         COMMON          432848109                 3              360  SH


<CAPTION>
                                                                                      AS OF 12/31/99

            COLUMN 1                           COLUMN 6      COL 7                       COLUMN 8
                                               INVESTMENT     OTHER                  VOTING AUTHORITY
NAME OF ISSUER                                 DISCRETION      MGRS         SOLE         SHARED          NONE
- ------------------------------------------------------------------------------------------------------------------
<S>                                            <C>           <C>            <C>          <C>             <C>
GENERAL MOTORS CORP                             OTHER          2                  155           0                0
GENESCO INC COM                                DEFINED         1                1,020           0            9,035
GENUINE PARTS CO                               DEFINED         1                4,350           0           24,823
GILLETTE CO                                    DEFINED         1              292,993           0          181,555
GILLETTE CO                                     OTHER          2              364,841           0                0
GILLETTE CO                                     OTHER          3                    0      10,880                0
GILLETTE CO                                     OTHER          4                    0       1,418              271
GILLETTE CO                                     OTHER         N/A                   0           0              700
GLOBAL CROSSING LTD COM                        DEFINED         1                4,670           0            2,700
GOLD BANC CORP INC COM                         DEFINED         1                    0           0           19,200
GOLDMAN SACHS GROUP INC COM                    DEFINED         1                  120           0            5,660
GRACO INC                                      DEFINED         1                7,500           0            1,630
GRAINGER, W W INC                              DEFINED         1               14,154           0           54,998
GRAINGER, W W INC                               OTHER         N/A               4,000           0            1,000
GREAT ATLANTIC & PAC TEA INC                   DEFINED         1                  875           0           17,325
GUIDANT CORP                                   DEFINED         1               37,984           0           41,385
GULF CANADA RESOURCES LTD                      DEFINED         1               63,300           0          737,900
GUM TECH INTL INC COM                          DEFINED         1                    0           0           26,000
HALLIBURTON COMPANY                            DEFINED         1                  400           0            8,720
HANOVER GOLD INC NEW                           DEFINED         1                    0           0           33,609
HARLEY DAVIDSON INC                            DEFINED         1               12,105           0          173,261
HAWAIIAN ELECTRIC INDUSTRIES                   DEFINED         1                8,550           0              750
HEALTH MGMT ASSOC INC NEW CL A                 DEFINED         1               10,480           0          751,805
HEALTHSOUTH CORP CONV 3.250% 0                 DEFINED         1               73,000           0            5,000
HEALTHSOUTH CORPORATION                        DEFINED         1                9,125           0            3,700
HEINZ H J CO                                   DEFINED         1               10,945           0           58,623
HEINZ H J CO                                    OTHER         N/A              12,000           0              937
HERLEY INDS INC                                DEFINED         1               10,000           0                0
HERSHEY FOODS CORP                             DEFINED         1                4,450           0            3,400
HEWLETT PACKARD CO                             DEFINED         1              121,131           0          122,204
HEWLETT PACKARD CO                              OTHER          2              133,660           0                0
HEWLETT PACKARD CO                              OTHER          3                    0       5,016                0
HEWLETT PACKARD CO                              OTHER          4                    0       1,076              108
HEWLETT PACKARD CO                              OTHER         N/A              10,000           0              813
HILTON HOTELS CORP COM                         DEFINED         1                    0           0              360
</TABLE>


                                  Page 9 of 21
<PAGE>   12



<TABLE>
<CAPTION>


No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

            COLUMN 1                           COLUMN 2         COLUMN 3           COLUMN 4        COLUMN 5
                                                                                    VALUE          SHRS OR   SH/   PUT/
NAME OF ISSUER                                TITLE OF CLASS     CUSIP             (x$1000)        PRN AMT   PRN   CALL
- ------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>              <C>            <C>             <C>          <C>   <C>
HILTON HOTELS CORP CONV 5.000%                 CONVERT         432848AL3                19           25,000 PRN
HISPANIC BROADCASTING CORP CL                  COMMON          43357B104             1,296           14,050  SH
HNC SOFTWARE INC COM                           COMMON          40425P107               337            3,185  SH
HOME DEPOT INC                                 COMMON          437076102            43,536          633,257  SH
HOME DEPOT INC                                 COMMON          437076102            33,068          480,991  SH
HOME DEPOT INC                                 COMMON          437076102             1,005           14,616  SH
HOME DEPOT INC                                 COMMON          437076102               256            3,717  SH
HOME DEPOT INC                                 COMMON          437076102                93            1,359  SH
HONEYWELL INTERNATIONAL, INC.                  COMMON          438516106            13,451          233,167  SH
HOOPER HOLMES INC COM                          COMMON          439104100             5,360          208,170  SH
HOUSEHOLD INTL CORP                            COMMON          441815107               429           11,505  SH
HUNTINGTON BANCSHARES INC                      COMMON          446150104             1,720           72,034  SH
HUTCHINSON TECHNOLOGY INC COM                  COMMON          448407106               386           18,180  SH
IDACORP INC COM                                COMMON          451107106               524           19,525  SH
ILLINOIS TOOL WORKS INC                        COMMON          452308109             1,478           21,881  SH
ILLINOIS TOOL WORKS INC                        COMMON          452308109                14              200  SH
INFORMIX CORP                                  COMMON          456779107               277           24,175  SH
INGERSOLL-RAND COMPANY                         COMMON          456866102               192            3,495  SH
INGERSOLL-RAND COMPANY                         COMMON          456866102                25              450  SH
INKTOMI CORP COM                               COMMON          457277101             1,345           15,160  SH
INTEL CORP                                     COMMON          458140100            41,902          509,060  SH
INTEL CORP                                     COMMON          458140100            28,299          343,800  SH
INTEL CORP                                     COMMON          458140100               957           11,630  SH
INTEL CORP                                     COMMON          458140100               237            2,874  SH
INTEL CORP                                     COMMON          458140100               116            1,415  SH
INTERIM SVCS INC                               COMMON          45868P100               248           10,000  SH
INTERNATIONAL BUSINESS MACH                    COMMON          459200101            41,522          384,906  SH
INTERNATIONAL BUSINESS MACH                    COMMON          459200101            30,232          280,248  SH
INTERNATIONAL BUSINESS MACH                    COMMON          459200101               925            8,577  SH
INTERNATIONAL BUSINESS MACH                    COMMON          459200101               185            1,717  SH
INTERNATIONAL BUSINESS MACH                    COMMON          459200101                31              283  SH
INTERNATIONAL BUSINESS MACH                    COMMON          459200101               113            1,050  SH
INTERNET CAPITAL GROUP INC                     COMMON          46059C106               213            1,250  SH
INTERPUBLIC GROUP COS INC                      COMMON          460690100             4,929           85,445  SH
INTERPUBLIC GROUP COS INC                      COMMON          460690100                 9              160  SH




<CAPTION>

                                                                                            AS OF 12/31/99

            COLUMN 1                           COLUMN 6      COL 7                       COLUMN 8
                                               INVESTMENT     OTHER                  VOTING AUTHORITY
NAME OF ISSUER                                 DISCRETION      MGRS         SOLE         SHARED          NONE
- ------------------------------------------------------------------------------------------------------------------
<S>                                            <C>           <C>            <C>          <C>             <C>
HILTON HOTELS CORP CONV 5.000%                 DEFINED         1               25,000           0                0
HISPANIC BROADCASTING CORP CL                  DEFINED         1               10,850           0            3,200
HNC SOFTWARE INC COM                           DEFINED         1                  225           0            2,960
HOME DEPOT INC                                 DEFINED         1              371,317           0          261,940
HOME DEPOT INC                                  OTHER          2              480,991           0                0
HOME DEPOT INC                                  OTHER          3                    0      14,616                0
HOME DEPOT INC                                  OTHER          4                    0       3,310              407
HOME DEPOT INC                                  OTHER         N/A                   0           0            1,359
HONEYWELL INTERNATIONAL, INC.                  DEFINED         1               10,460           0          222,707
HOOPER HOLMES INC COM                          DEFINED         1               38,390           0          169,780
HOUSEHOLD INTL CORP                            DEFINED         1                6,100           0            5,405
HUNTINGTON BANCSHARES INC                      DEFINED         1               28,545           0           43,489
HUTCHINSON TECHNOLOGY INC COM                  DEFINED         1                9,400           0            8,780
IDACORP INC COM                                DEFINED         1                1,925           0           17,600
ILLINOIS TOOL WORKS INC                        DEFINED         1               12,950           0            8,931
ILLINOIS TOOL WORKS INC                         OTHER         N/A                   0           0              200
INFORMIX CORP                                  DEFINED         1                    0           0           24,175
INGERSOLL-RAND COMPANY                         DEFINED         1                1,800           0            1,695
INGERSOLL-RAND COMPANY                          OTHER         N/A                   0           0              450
INKTOMI CORP COM                               DEFINED         1                  800           0           14,360
INTEL CORP                                     DEFINED         1              298,461           0          210,599
INTEL CORP                                      OTHER          2              343,800           0                0
INTEL CORP                                      OTHER          3                    0      11,630                0
INTEL CORP                                      OTHER          4                    0       2,587              287
INTEL CORP                                      OTHER         N/A                   0           0            1,415
INTERIM SVCS INC                               DEFINED         1               10,000           0                0
INTERNATIONAL BUSINESS MACH                    DEFINED         1              184,224           0          200,682
INTERNATIONAL BUSINESS MACH                     OTHER          2              280,248           0                0
INTERNATIONAL BUSINESS MACH                     OTHER          3                    0       8,577                0
INTERNATIONAL BUSINESS MACH                     OTHER          4                    0       1,717                0
INTERNATIONAL BUSINESS MACH                     OTHER          4A                   0         283                0
INTERNATIONAL BUSINESS MACH                     OTHER         N/A                   0           0            1,050
INTERNET CAPITAL GROUP INC                     DEFINED         1                  750           0              500
INTERPUBLIC GROUP COS INC                      DEFINED         1               12,050           0           73,395
INTERPUBLIC GROUP COS INC                      OTHER           2                  160           0                0
</TABLE>

                                 Page 10 of 21
<PAGE>   13
<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

   COLUMN 1                                    COLUMN 2         COLUMN 3           COLUMN 4         COLUMN 5
                                               TITLE OF                             VALUE           SHRS OR  SH/   PUT/
NAME OF ISSUER                                  CLASS            CUSIP             (x$1000)         PRN AMT  PRN   CALL
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>            <C>                <C>               <C>      <C>   <C>
INTERSPEED INC COM                             COMMON          46070W107             1,608           90,900  SH
INTERVU INC COM                                COMMON          46114R106             2,982           28,400  SH
INTL FLAVORS & FRAGRANCES                      COMMON          459506101             1,461           38,835  SH
INTRAWARE INC                                  COMMON          46118M103            11,687          146,200  SH
IPALCO ENTERPRISES INC                         COMMON          462613100             1,196           70,102  SH
IPALCO ENTERPRISES INC                         COMMON          462613100                15              900  SH
ITT EDUCATIONAL SVCS INC                       COMMON          45068B109               178           11,550  SH
JABIL CIRCUIT INC COM                          COMMON          466313103            11,137          152,560  SH
JACOBS ENGR GROUP INC COM                      COMMON          469814107               494           15,200  SH
JDS UNIPHASE CORP                              COMMON          46612J101             1,120            6,946  SH
JLG INDS INC COM                               COMMON          466210101             3,327          208,770  SH
JOHNSON & JOHNSON                              COMMON          478160104            52,615          564,238  SH
JOHNSON & JOHNSON                              COMMON          478160104            33,071          354,646  SH
JOHNSON & JOHNSON                              COMMON          478160104               978           10,491  SH
JOHNSON & JOHNSON                              COMMON          478160104               180            1,933  SH
JOHNSON & JOHNSON                              COMMON          478160104                99            1,060  SH
JOHNSON CONTROLS                               COMMON          478366107               300            5,280  SH
KEANE INC                                      COMMON          486665102            10,149          315,920  SH
KENT ELECTRONICS CORP CONV 4.5                 CONVERT         490553AA2                37           45,000 PRN
KEYCORP                                        COMMON          493267108             1,320           59,680  SH
KEYCORP                                        COMMON          493267108                12              520  SH
KIMBERLY CLARK CORP                            COMMON          494368103            53,703          820,680  SH
KIMBERLY CLARK CORP                            COMMON          494368103            30,763          470,106  SH
KIMBERLY CLARK CORP                            COMMON          494368103               926           14,151  SH
KIMBERLY CLARK CORP                            COMMON          494368103               242            3,692  SH
KIMBERLY CLARK CORP                            COMMON          494368103               221            3,380  SH
KOHLS CORP                                     COMMON          500255104            30,589          423,746  SH
KOHLS CORP                                     COMMON          500255104            20,054          277,808  SH
KOHLS CORP                                     COMMON          500255104               614            8,503  SH
KOHLS CORP                                     COMMON          500255104               156            2,163  SH
KOHLS CORP                                     COMMON          500255104                49              675  SH
KONINKLIJKE PHILIPS ELECTRS                    COMMON          500472204               542            4,018  SH
LACLEDE GAS CO                                 COMMON          505588103               600           27,725  SH
LEVEL 3 COMMUNICATIONS INC                     COMMON          52729N100             8,204          100,200  SH
LEXMARK INTL GROUP INC CL A                    COMMON          529771107            13,189          145,737  SH

<CAPTION>

                                                                                     AS OF 12/31/99

    COLUMN 1                         COLUMN 6      COL 7                         COLUMN 8
                                    INVESTMENT     OTHER                     VOTING AUTHORITY
NAME OF ISSUER                      DISCRETION      MGRS              SOLE        SHARED           NONE
- --------------------------------------------------------------------------------------------------------
<S>                                 <C>            <C>              <C>        <C>             <C>
INTERSPEED INC COM                   DEFINED         1                1,000           0           89,900
INTERVU INC COM                      DEFINED         1                  200           0           28,200
INTL FLAVORS & FRAGRANCES            DEFINED         1               21,350           0           17,485
INTRAWARE INC                        DEFINED         1                2,450           0          143,750
IPALCO ENTERPRISES INC               DEFINED         1                6,720           0           63,382
IPALCO ENTERPRISES INC                OTHER         N/A                   0           0              900
ITT EDUCATIONAL SVCS INC             DEFINED         1                    0           0           11,550
JABIL CIRCUIT INC COM                DEFINED         1                7,530           0          145,030
JACOBS ENGR GROUP INC COM            DEFINED         1               12,900           0            2,300
JDS UNIPHASE CORP                    DEFINED         1                1,558           0            5,388
JLG INDS INC COM                     DEFINED         1               63,125           0          145,645
JOHNSON & JOHNSON                    DEFINED         1              221,122           0          343,116
JOHNSON & JOHNSON                     OTHER          2              354,646           0                0
JOHNSON & JOHNSON                     OTHER          3                    0      10,491                0
JOHNSON & JOHNSON                     OTHER          4                    0       1,635              298
JOHNSON & JOHNSON                     OTHER         N/A                   0           0            1,060
JOHNSON CONTROLS                     DEFINED         1                3,775           0            1,505
KEANE INC                            DEFINED         1               44,335           0          271,585
KENT ELECTRONICS CORP CONV 4.5       DEFINED         1               45,000           0                0
KEYCORP                              DEFINED         1               17,916           0           41,764
KEYCORP                               OTHER         N/A                   0           0              520
KIMBERLY CLARK CORP                  DEFINED         1              296,247           0          524,433
KIMBERLY CLARK CORP                   OTHER          2              470,106           0                0
KIMBERLY CLARK CORP                   OTHER          3                    0      14,151                0
KIMBERLY CLARK CORP                   OTHER          4                    0       3,297              395
KIMBERLY CLARK CORP                   OTHER         N/A                   0           0            3,380
KOHLS CORP                           DEFINED         1              173,429           0          250,317
KOHLS CORP                            OTHER          2              277,808           0                0
KOHLS CORP                            OTHER          3                    0       8,503                0
KOHLS CORP                            OTHER          4                    0       1,918              245
KOHLS CORP                            OTHER         N/A                   0           0              675
KONINKLIJKE PHILIPS ELECTRS          DEFINED         1                    0           0            4,018
LACLEDE GAS CO                       DEFINED         1                2,750           0           24,975
LEVEL 3 COMMUNICATIONS INC           DEFINED         1                1,600           0           98,600
LEXMARK INTL GROUP INC CL A          DEFINED         1                2,746           0          142,991
</TABLE>


                                 Page 11 of 21

<PAGE>   14
<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE


   COLUMN 1                                    COLUMN 2         COLUMN 3           COLUMN 4         COLUMN 5
                                               TITLE OF                             VALUE           SHRS OR  SH/   PUT/
NAME OF ISSUER                                  CLASS            CUSIP             (x$1000)         PRN AMT  PRN   CALL
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>              <C>                  <C>             <C>     <C>   <C>
LILLY ELI & CO                                 COMMON          532457108            26,327          395,893  SH
LILLY ELI & CO                                 COMMON          532457108            23,519          353,669  SH
LILLY ELI & CO                                 COMMON          532457108               683           10,268  SH
LILLY ELI & CO                                 COMMON          532457108               186            2,804  SH
LILLY ELI & CO                                 COMMON          532457108                47              710  SH
LIMITED INC                                    COMMON          532716107               204            4,700  SH
LINCARE HLDGS INC                              COMMON          532791100             4,400          126,845  SH
LINCOLN NATL CAP I GTD QUIPS 8                 PREFERR         534177209                34            1,400  SH
LINCOLN NATL CORP IND                          COMMON          534187109               205            5,120  SH
LINDSAY MFG CO COM                             COMMON          535555106               922           50,501  SH
LIONBRIDGE TECHNOLOGIES INC CO                 COMMON          536252109             3,573          195,800  SH
LOWES COS INC                                  COMMON          548661107               353            5,900  SH
LOWES COS INC                                  COMMON          548661107                 4               65  SH
LSI INDUSTRIES INC                             COMMON          50216C108             2,528          116,900  SH
LUCENT TECHNOLOGIES INC                        COMMON          549463107            35,683          475,768  SH
LUCENT TECHNOLOGIES INC                        COMMON          549463107            11,237          149,826  SH
LUCENT TECHNOLOGIES INC                        COMMON          549463107               562            7,489  SH
LUCENT TECHNOLOGIES INC                        COMMON          549463107                89            1,188  SH
LUCENT TECHNOLOGIES INC                        COMMON          549463107               975           13,000  SH
M C I WORLDCOM                                 COMMON          55268B106            21,280          401,036  SH
M C I WORLDCOM                                 COMMON          55268B106            13,456          253,579  SH
M C I WORLDCOM                                 COMMON          55268B106               416            7,836  SH
M C I WORLDCOM                                 COMMON          55268B106               105            1,970  SH
M C I WORLDCOM                                 COMMON          55268B106                64            1,200  SH
M C N CORP                                     COMMON          55267J100               708           29,793  SH
M C N FING II TRUPS 8.75                       PREFERR         55270G200                22            1,050  SH
M G I C INVT CORP WIS                          COMMON          552848103            21,197          352,177  SH
MANITOWOC CO                                   COMMON          563571108             4,305          126,620  SH
MANPOWER INC WIS                               COMMON          56418H100             3,744           99,520  SH
MANPOWER INC WIS                               COMMON          56418H100                19              500  SH
MARITRANS INC                                  COMMON          570363101                54           10,000  SH
MARK IV INDS INC CONV NOTE 4.7                 CONVERT         570387AR1                62           73,000 PRN
MARSH MCLENNAN                                 COMMON          571748102             1,733           18,114  SH
MARSH MCLENNAN                                 COMMON          571748102                18              187  SH
MARSHALL & ILSLEY CORP                         COMMON          571834100            20,198          321,560  SH
<CAPTION>

                                                                                     AS OF 12/31/99

    COLUMN 1                         COLUMN 6      COL 7                         COLUMN 8
                                    INVESTMENT     OTHER                     VOTING AUTHORITY
NAME OF ISSUER                      DISCRETION      MGRS              SOLE        SHARED           NONE
- --------------------------------------------------------------------------------------------------------
<S>                                <C>           <C>            <C>           <C>             <C>
LILLY ELI & CO                     DEFINED         1              215,865           0          180,028
LILLY ELI & CO                      OTHER          2              353,669           0                0
LILLY ELI & CO                      OTHER          3                    0      10,268                0
LILLY ELI & CO                      OTHER          4                    0       2,520              284
LILLY ELI & CO                      OTHER         N/A                   0           0              710
LIMITED INC                        DEFINED         1                  200           0            4,500
LINCARE HLDGS INC                  DEFINED         1               28,750           0           98,095
LINCOLN NATL CAP I GTD QUIPS 8     DEFINED         1                  400           0            1,000
LINCOLN NATL CORP IND              DEFINED         1                2,000           0            3,120
LINDSAY MFG CO COM                 DEFINED         1                    0           0           50,501
LIONBRIDGE TECHNOLOGIES INC CO     DEFINED         1                  600           0          195,200
LOWES COS INC                      DEFINED         1                5,900           0                0
LOWES COS INC                       OTHER          2                   65           0                0
LSI INDUSTRIES INC                 DEFINED         1                  200           0          116,700
LUCENT TECHNOLOGIES INC            DEFINED         1              202,883           0          272,885
LUCENT TECHNOLOGIES INC             OTHER          2              149,826           0                0
LUCENT TECHNOLOGIES INC             OTHER          3                    0       7,489                0
LUCENT TECHNOLOGIES INC             OTHER          4                    0       1,058              130
LUCENT TECHNOLOGIES INC             OTHER         N/A              12,000           0            1,000
M C I WORLDCOM                     DEFINED         1              258,423           0          142,613
M C I WORLDCOM                      OTHER          2              253,579           0                0
M C I WORLDCOM                      OTHER          3                    0       7,836                0
M C I WORLDCOM                      OTHER          4                    0       1,763              207
M C I WORLDCOM                      OTHER         N/A                   0           0            1,200
M C N CORP                         DEFINED         1               15,708           0           14,085
M C N FING II TRUPS 8.75           DEFINED         1                   50           0            1,000
M G I C INVT CORP WIS              DEFINED         1               54,962           0          297,215
MANITOWOC CO                       DEFINED         1               36,600           0           90,020
MANPOWER INC WIS                   DEFINED         1               54,075           0           45,445
MANPOWER INC WIS                    OTHER         N/A                   0           0              500
MARITRANS INC                      DEFINED         1                    0           0           10,000
MARK IV INDS INC CONV NOTE 4.7     DEFINED         1               68,000           0            5,000
MARSH MCLENNAN                     DEFINED         1                4,145           0           13,969
MARSH MCLENNAN                      OTHER         N/A                   0           0              187
MARSHALL & ILSLEY CORP             DEFINED         1               71,966           0          249,594

</TABLE>

                                 Page 12 of 21
<PAGE>   15
<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

   COLUMN 1                                     COLUMN 2         COLUMN 3         COLUMN 4        COLUMN 5
                                                TITLE OF                           VALUE          SHRS OR   SH/   PUT/
NAME OF ISSUER                                   CLASS           CUSIP            (x$1000)        PRN AMT   PRN   CALL
- -----------------------------------------------------------------------------------------------------------------------
<S>                                            <C>            <C>                   <C>          <C>        <C>   <C>
MARSHALL & ILSLEY CORP                         COMMON          571834100                28              450  SH
MATRIA HEALTHCARE INC                          COMMON          576817100             1,061          257,100  SH
MAXIM INTEGRATED PRODS INC COM                 COMMON          57772K101               322            6,825  SH
MAYTAG CO                                      COMMON          578592107             1,533           31,930  SH
MCDONALDS CORP                                 COMMON          580135101             2,970           73,671  SH
MCDONALDS CORP                                 COMMON          580135101                18              435  SH
MCDONALDS CORPSUB DEFERRABL 7.                 PREFERR         580135804                 2               90  SH
MCGRAW HILL INC                                COMMON          580645109               466            7,560  SH
MCGRAW HILL INC                                COMMON          580645109                 8              124  SH
MCKESSON HBOC INC.                             COMMON          58155Q103               356           15,825  SH
MEDTRONIC INC                                  COMMON          585055106            56,525        1,551,299  SH
MEDTRONIC INC                                  COMMON          585055106            35,044          961,752  SH
MEDTRONIC INC                                  COMMON          585055106             1,054           28,937  SH
MEDTRONIC INC                                  COMMON          585055106               282            7,745  SH
MEDTRONIC INC                                  COMMON          585055106               101            2,780  SH
MELLON FINL CORP                               COMMON          58551A108               316            9,280  SH
MERCK & CO                                     COMMON          589331107            54,254          807,500  SH
MERCK & CO                                     COMMON          589331107            33,128          493,062  SH
MERCK & CO                                     COMMON          589331107             1,016           15,117  SH
MERCK & CO                                     COMMON          589331107               249            3,713  SH
MERCK & CO                                     COMMON          589331107             1,304           19,412  SH
MERRILL LYNCH & CO INC DEP PFD                 PREFERR         590188819                12              400  SH
MERRILL LYNCH & CO. INC                        COMMON          590188108             1,802           21,632  SH
MERRILL LYNCH PFD CAP TR IV TO                 PREFERR         59021G204                 6              300  SH
METRO INFORMATION SVCS INC                     COMMON          59162P104             1,010           42,095  SH
MFS/SUNLIFE REGATTA GOLDVAR AN                 COMMON          866793607                 0           30,000  SH
MICROCHIP TECHNOLOGY INC                       COMMON          595017104               250            3,648  SH
MICROSOFT CORP                                 COMMON          594918104            86,280          739,019  SH
MICROSOFT CORP                                 COMMON          594918104            42,855          367,065  SH
MICROSOFT CORP                                 COMMON          594918104             2,058           17,631  SH
MICROSOFT CORP                                 COMMON          594918104               332            2,843  SH
MICROSOFT CORP                                 COMMON          594918104               259            2,220  SH
MICROTEST INC COM                              COMMON          594941106             1,620          180,000  SH
MIDWEST EXPRESS HLDGS INC                      COMMON          597911106             1,951           61,195  SH
MINIMED INC                                    COMMON          60365K108            12,410          169,420  SH
<CAPTION>

                                                                                     AS OF 12/31/99

   COLUMN 1                         COLUMN 6       COL 7                          COLUMN 8
                                   INVESTMENT      OTHER                      VOTING AUTHORITY
NAME OF ISSUER                     DISCRETION       MGRS              SOLE         SHARED          NONE
- ----------------------------------------------------------------------------------------------------------
<S>                                  <C>           <C>             <C>         <C>            <C>
MARSHALL & ILSLEY CORP                OTHER         N/A                   0           0              450
MATRIA HEALTHCARE INC                DEFINED         1               26,400           0          230,700
MAXIM INTEGRATED PRODS INC COM       DEFINED         1                6,025           0              800
MAYTAG CO                            DEFINED         1                  475           0           31,455
MCDONALDS CORP                       DEFINED         1               26,531           0           47,140
MCDONALDS CORP                        OTHER          2                  435           0                0
MCDONALDS CORPSUB DEFERRABL 7.       DEFINED         1                    0           0               90
MCGRAW HILL INC                      DEFINED         1                1,373           0            6,187
MCGRAW HILL INC                       OTHER         N/A                   0           0              124
MCKESSON HBOC INC.                   DEFINED         1                2,425           0           13,400
MEDTRONIC INC                        DEFINED         1              648,348           0          902,951
MEDTRONIC INC                         OTHER          2              961,752           0                0
MEDTRONIC INC                         OTHER          3                    0      28,937                0
MEDTRONIC INC                         OTHER          4                    0       6,913              832
MEDTRONIC INC                         OTHER         N/A                   0           0            2,780
MELLON FINL CORP                     DEFINED         1                9,250           0               30
MERCK & CO                           DEFINED         1              348,023           0          459,477
MERCK & CO                            OTHER          2              493,062           0                0
MERCK & CO                            OTHER          3                    0      15,117                0
MERCK & CO                            OTHER          4                    0       3,296              417
MERCK & CO                            OTHER         N/A              15,000           0            4,412
MERRILL LYNCH & CO INC DEP PFD       DEFINED         1                  400           0                0
MERRILL LYNCH & CO. INC              DEFINED         1                8,999           0           12,633
MERRILL LYNCH PFD CAP TR IV TO       DEFINED         1                  300           0                0
METRO INFORMATION SVCS INC           DEFINED         1               12,445           0           29,650
MFS/SUNLIFE REGATTA GOLDVAR AN       DEFINED         1                    0           0           30,000
MICROCHIP TECHNOLOGY INC             DEFINED         1                3,290           0              358
MICROSOFT CORP                       DEFINED         1              296,241           0          442,778
MICROSOFT CORP                        OTHER          2              367,065           0                0
MICROSOFT CORP                        OTHER          3                    0      17,631                0
MICROSOFT CORP                        OTHER          4                    0       2,532              311
MICROSOFT CORP                        OTHER         N/A                   0           0            2,220
MICROTEST INC COM                    DEFINED         1                    0           0          180,000
MIDWEST EXPRESS HLDGS INC            DEFINED         1               13,570           0           47,625
MINIMED INC                          DEFINED         1                  500           0          168,920
</TABLE>


                                 Page 13 of 21
<PAGE>   16

<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE



   COLUMN 1                                     COLUMN 2         COLUMN 3         COLUMN 4        COLUMN 5
                                                TITLE OF                           VALUE          SHRS OR   SH/   PUT/
NAME OF ISSUER                                   CLASS           CUSIP            (x$1000)        PRN AMT   PRN   CALL
- -----------------------------------------------------------------------------------------------------------------------
<S>                                            <C>             <C>                 <C>             <C>      <C>  <C>
MINNESOTA MNG & MFG CO                         COMMON          604059105             3,957           40,431  SH
MINNESOTA MNG & MFG CO                         COMMON          604059105                83              850  SH
MINNESOTA PWR & LT CO                          COMMON          604110106             2,207          130,305  SH
MODIS PROFESSIONAL SERVICES, I                 COMMON          607830106               303           21,270  SH
MOLEX INC                                      COMMON          608554101            12,923          227,962  SH
MOLEX INC                                      COMMON          608554101                89            1,562  SH
MOLEX INC                                      COMMON          608554101               225            3,971  SH
MOLEX INC CL A                                 COMMON          608554200            21,768          481,055  SH
MOLEX INC CL A                                 COMMON          608554200            20,611          455,482  SH
MOLEX INC CL A                                 COMMON          608554200               639           14,131  SH
MOLEX INC CL A                                 COMMON          608554200               118            2,600  SH
MOLEX INC CL A                                 COMMON          608554200                42              937  SH
MONSANTO CO                                    COMMON          611662107               750           21,150  SH
MORGAN J.P. & CO INC                           COMMON          616880100               670            5,294  SH
MORGAN STANLEY DEAN WITTER DIS                 COMMON          617446448               268            3,750  SH
MORGAN STANLEY DEAN WITTER HG                  CLSD END        61745P205                37           11,500  SH
MOTOROLA CAP TR I GTOPS 6.68%                  PREFERR         620074203                12              625  SH
MOTOROLA INC                                   COMMON          620076109            11,569           78,564  SH
MOTOROLA INC                                   COMMON          620076109                45              305  SH
MOTOROLA INC                                   COMMON          620076109             1,185            8,050  SH
MTI TECHNOLOGY CORP COM                        COMMON          553903105             1,280           34,700  SH
NATIONAL CITY CORP                             COMMON          635405103            10,743          453,520  SH
NATIONAL DATA CORP                             COMMON          635621105                 3              100  SH
NATIONAL DATA CORP CONV 5.000%                 CONVERT         635621AA3                18           20,000 PRN
NET PERCEPTIONS INC COM                        COMMON          64107U101             1,260           30,000  SH
NETWORK ACCESS SOLUTIONS CORCO                 COMMON          64120S109               655           19,850  SH
NETWORKS ASSOCS INC COM                        COMMON          640938106            12,378          463,800  SH
NEW AMER HIGH INC FD INC                       CLSD END        641876107                40           12,900  SH
NEWELL RUBBERMAID INC.                         COMMON          651229106               273            9,419  SH
NEWMONT MNG CORP                               COMMON          651639106               678           27,686  SH
NEXTEL COMMUNICATIONS INC CL A                 COMMON          65332V103               442            4,290  SH
NOKIA CORP                                     COMMON          654902204             4,027           21,077  SH
NORFOLK SOUTHN CORP                            COMMON          655844108             1,278           62,320  SH
NORTEL NETWORKS CORP                           COMMON          656569100            25,357          251,055  SH
NORTHERN STS PWR CO MINN                       COMMON          665772109               278           14,280  SH

<CAPTION>
                                                                                        AS OF 12/31/99

   COLUMN 1                              COLUMN 6       COL 7                          COLUMN 8
                                        INVESTMENT      OTHER                      VOTING AUTHORITY
NAME OF ISSUER                          DISCRETION       MGRS              SOLE         SHARED          NONE
- ---------------------------------------------------------------------------------------------------------------
<S>                                     <C>           <C>              <C>          <C>           <C>
MINNESOTA MNG & MFG CO                  DEFINED         1                5,934           0           34,497
MINNESOTA MNG & MFG CO                   OTHER         N/A                   0           0              850
MINNESOTA PWR & LT CO                   DEFINED         1               10,305           0          120,000
MODIS PROFESSIONAL SERVICES, I          DEFINED         1               11,035           0           10,235
MOLEX INC                               DEFINED         1               84,184           0          143,778
MOLEX INC                                OTHER          4                    0       1,562                0
MOLEX INC                                OTHER         N/A                   0           0            3,971
MOLEX INC CL A                          DEFINED         1              235,224           0          245,831
MOLEX INC CL A                           OTHER          2              455,482           0                0
MOLEX INC CL A                           OTHER          3                    0      14,131                0
MOLEX INC CL A                           OTHER          4                    0       2,209              391
MOLEX INC CL A                           OTHER         N/A                   0           0              937
MONSANTO CO                             DEFINED         1               13,900           0            7,250
MORGAN J.P. & CO INC                    DEFINED         1                1,900           0            3,394
MORGAN STANLEY DEAN WITTER DIS          DEFINED         1                2,550           0            1,200
MORGAN STANLEY DEAN WITTER HG           DEFINED         1                    0           0           11,500
MOTOROLA CAP TR I GTOPS 6.68%           DEFINED         1                  625           0                0
MOTOROLA INC                            DEFINED         1               30,175           0           48,389
MOTOROLA INC                             OTHER          2                  305           0                0
MOTOROLA INC                             OTHER         N/A               6,700           0            1,350
MTI TECHNOLOGY CORP COM                 DEFINED         1                1,700           0           33,000
NATIONAL CITY CORP                      DEFINED         1              334,320           0          119,200
NATIONAL DATA CORP                      DEFINED         1                    0           0              100
NATIONAL DATA CORP CONV 5.000%          DEFINED         1               20,000           0                0
NET PERCEPTIONS INC COM                 DEFINED         1                    0           0           30,000
NETWORK ACCESS SOLUTIONS CORCO          DEFINED         1                7,150           0           12,700
NETWORKS ASSOCS INC COM                 DEFINED         1                7,500           0          456,300
NEW AMER HIGH INC FD INC                DEFINED         1                    0           0           12,900
NEWELL RUBBERMAID INC.                  DEFINED         1                4,270           0            5,149
NEWMONT MNG CORP                        DEFINED         1                1,536           0           26,150
NEXTEL COMMUNICATIONS INC CL A          DEFINED         1                1,200           0            3,090
NOKIA CORP                              DEFINED         1               11,849           0            9,228
NORFOLK SOUTHN CORP                     DEFINED         1               16,280           0           46,040
NORTEL NETWORKS CORP                    DEFINED         1               35,827           0          215,228
NORTHERN STS PWR CO MINN                DEFINED         1                4,000           0           10,280
</TABLE>


                                 Page 14 of 21
<PAGE>   17
<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

            COLUMN 1                           COLUMN 2         COLUMN 3          COLUMN 4          COLUMN 5
                                                                                    VALUE           SHRS OR  SH/   PUT/
NAME OF ISSUER                                  TITLE OF CLASS   CUSIP            (x$1000)          PRN AMT  PRN   CALL
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>              <C>               <C>           <C>          <C>   <C>
NORTHERN STS PWR CO MINN                       COMMON          665772109                35            1,800  SH
NORTHERN TRUST CORP                            COMMON          665859104               769           14,514  SH
NUI CORP COM                                   COMMON          629430109               286           10,825  SH
OCULAR SCIENCES INC COM                        COMMON          675744106             2,758          146,100  SH
OFFICE DEPOT INC                               COMMON          676220106             1,109          100,773  SH
OFFICE DEPOT INC                               COMMON          676220106                 0                1  SH
OLD KENT FINANCIAL CORP                        COMMON          679833103               719           20,314  SH
OMNICARE INC CONV 5.000% 12/01                 CONVERT         681904AD0                17           25,000 PRN
ON ASSIGNMENT INC COM                          COMMON          682159108               760           25,450  SH
OPTICAL COATING LAB INC COM                    COMMON          683829105               274              925  SH
ORACLE CORP                                    COMMON          68389X105             2,242           40,006  SH
ORTHODONTIC CENTERS OF AMERICA                 COMMON          68750P103               168           14,050  SH
OSTEOTECH INC COM                              COMMON          688582105             2,990          223,585  SH
OUTBACK STEAKHOUSE INC                         COMMON          689899102               394           15,200  SH
OUTLOOK GROUP CORP COM                         COMMON          690113105                43           10,000  SH
P P G INDS INC                                 COMMON          693506107               235            3,761  SH
PAINE WEBBER GROUP INC                         COMMON          695629105               351            9,037  SH
PALL CORP                                      COMMON          696429307               284           13,150  SH
PARKER HANNIFIN CORP                           COMMON          701094104               265            5,172  SH
PATTERSON DENTAL CO                            COMMON          703412106               903           21,175  SH
PAYCHEX INC                                    COMMON          704326107            11,497          287,419  SH
PAYCHEX INC                                    COMMON          704326107            11,767          294,185  SH
PAYCHEX INC                                    COMMON          704326107               352            8,791  SH
PAYCHEX INC                                    COMMON          704326107                88            2,191  SH
PAYCHEX INC                                    COMMON          704326107                12              300  SH
PEOPLES ENERGY                                 COMMON          711030106               325            9,703  SH
PEOPLESOFT INC                                 COMMON          712713106               242           11,370  SH
PEPSICO INC                                    COMMON          713448108            12,102          343,324  SH
PEPSICO INC                                    COMMON          713448108                30              843  SH
PFIZER INC                                     COMMON          717081103            21,216          654,062  SH
PFIZER INC                                     COMMON          717081103            18,720          577,113  SH
PFIZER INC                                     COMMON          717081103               561           17,307  SH
PFIZER INC                                     COMMON          717081103               143            4,423  SH
PFIZER INC                                     COMMON          717081103                72            2,220  SH
PHILIP MORRIS COS INS                          COMMON          718154107               607           26,411  SH



<CAPTION>
                                                                                             AS OF 12/31/99

            COLUMN 1                             COLUMN 6      COL 7                     COLUMN 8
                                                INVESTMENT     OTHER                 VOTING AUTHORITY
NAME OF ISSUER                                  DISCRETION      MGRS         SOLE         SHARED          NONE
- ------------------------------------------------------------------------------------------------------------------
<S>                                           <C>             <C>            <C>          <C>             <C>
NORTHERN STS PWR CO MINN                        OTHER         N/A                   0           0            1,800
NORTHERN TRUST CORP                            DEFINED         1               12,012           0            2,502
NUI CORP COM                                   DEFINED         1                  850           0            9,975
OCULAR SCIENCES INC COM                        DEFINED         1               46,330           0           99,770
OFFICE DEPOT INC                               DEFINED         1               26,561           0           74,212
OFFICE DEPOT INC                                OTHER          2                    1           0                0
OLD KENT FINANCIAL CORP                        DEFINED         1               18,690           0            1,624
OMNICARE INC CONV 5.000% 12/01                 DEFINED         1               25,000           0                0
ON ASSIGNMENT INC COM                          DEFINED         1               21,800           0            3,650
OPTICAL COATING LAB INC COM                    DEFINED         1                   60           0              865
ORACLE CORP                                    DEFINED         1               12,240           0           27,766
ORTHODONTIC CENTERS OF AMERICA                 DEFINED         1                5,900           0            8,150
OSTEOTECH INC COM                              DEFINED         1               55,020           0          168,565
OUTBACK STEAKHOUSE INC                         DEFINED         1               14,000           0            1,200
OUTLOOK GROUP CORP COM                         DEFINED         1                    0           0           10,000
P P G INDS INC                                 DEFINED         1                    0           0            3,761
PAINE WEBBER GROUP INC                         DEFINED         1                6,312           0            2,725
PALL CORP                                      DEFINED         1                8,250           0            4,900
PARKER HANNIFIN CORP                           DEFINED         1                    0           0            5,172
PATTERSON DENTAL CO                            DEFINED         1               17,925           0            3,250
PAYCHEX INC                                    DEFINED         1              178,399           0          109,020
PAYCHEX INC                                     OTHER          2              294,185           0                0
PAYCHEX INC                                     OTHER          3                    0       8,791                0
PAYCHEX INC                                     OTHER          4                    0       1,655              536
PAYCHEX INC                                     OTHER         N/A                   0           0              300
PEOPLES ENERGY                                 DEFINED         1                  703           0            9,000
PEOPLESOFT INC                                 DEFINED         1                  500           0           10,870
PEPSICO INC                                    DEFINED         1               34,119           0          309,205
PEPSICO INC                                     OTHER         N/A                   0           0              843
PFIZER INC                                     DEFINED         1              390,594           0          263,468
PFIZER INC                                      OTHER          2              577,113           0                0
PFIZER INC                                      OTHER          3                    0      17,307                0
PFIZER INC                                      OTHER          4                    0       3,925              498
PFIZER INC                                      OTHER         N/A                   0           0            2,220
PHILIP MORRIS COS INS                          DEFINED         1                9,543           0           16,868
</TABLE>


                                 Page 15 of 21
<PAGE>   18


<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

    COLUMN 1                                  COLUMN 2          COLUMN 3           COLUMN 4         COLUMN 5
                                              TITLE OF                              VALUE           SHRS OR  SH/   PUT/
NAME OF ISSUER                                 CLASS             CUSIP             (x$1000)         PRN AMT  PRN   CALL
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>              <C>               <C>           <C>           <C>   <C>
PINNACLE HLDGS INC                             COMMON          72346N101               355            8,375  SH
PITNEY BOWES INC                               COMMON          724479100               214            4,434  SH
PITNEY BOWES INC                               COMMON          724479100                 7              150  SH
PLEXUS CORP                                    COMMON          729132100             9,651          219,335  SH
POGO PRODUCING CO CONV 5.500%                  CONVERT         730448AE7                53           70,000 PRN
PRAXAIR INC                                    COMMON          74005P104               221            4,401  SH
PRI AUTOMATION INC                             COMMON          69357H106             1,436           21,400  SH
PRICE T ROWE & ASSOC INC                       COMMON          741477103             2,075           56,189  SH
PRIME MEDICAL SVCS INC                         COMMON          74156D108               107           11,780  SH
PROCTER & GAMBLE CO                            COMMON          742718109            59,329          541,511  SH
PROCTER & GAMBLE CO                            COMMON          742718109            34,336          313,388  SH
PROCTER & GAMBLE CO                            COMMON          742718109             1,012            9,240  SH
PROCTER & GAMBLE CO                            COMMON          742718109               188            1,717  SH
PROCTER & GAMBLE CO                            COMMON          742718109             1,295           11,820  SH
PROMEGA CORPORATION                            COMMON          74342N101             1,553           88,726  SH
PROVIDENCE ENERGY CORP                         COMMON          743743106             4,738          127,625  SH
PSINET INC COM                                 COMMON          74437C101             3,714           60,150  SH
PSS WORLD MEDICAL                              COMMON          69366A100                98           10,415  SH
QUADREX CORP                                   COMMON          747309102                 2           88,000  SH
QUALCOMM INC                                   COMMON          747525103             2,182           12,388  SH
QWEST COMMUNICATIONS INTL INC                  COMMON          749121109             7,240          168,379  SH
R P M INC OHIO                                 COMMON          749685103               298           29,224  SH
RAYTHEON CO CL B                               COMMON          755111408               295           11,112  SH
RED HAT INC                                    COMMON          756577102            12,041          114,000  SH
REGAL BELOIT                                   COMMON          758750103               895           43,400  SH
REYNOLDS & REYNOLDS CO CLASS A                 COMMON          761695105               306           13,580  SH
RF MICRO DEVICES INC COM                       COMMON          749941100             3,918           57,250  SH
RHYTHMS NETCONNECTIONS INC                     COMMON          762430205               477           15,400  SH
RICHARDSON ELECTRONICS 8.25% 6                 CONVERT         763165AC1                41           54,000 PRN
RICHARDSON ELECTRS LTD 7.25% 1                 CONVERT         763165AB3                 9           11,000 PRN
RICHARDSON ELECTRS LTD COM                     COMMON          763165107               102           13,615  SH
RICHEY ELECTRNCS CONV SUB NT 7                 CONVERT         763302AA4                15           15,000 PRN
RIDGESTONE FINL SVCS INC                       COMMON          765904107               110           15,750  SH
ROBBINS & MYERS INC                            COMMON          770196103               121            5,332  SH
ROBBINS & MYERS INC CONV 6.500                 CONVERT         770196AA1             1,049        1,071,000 PRN


<CAPTION>
                                                                                              AS OF 12/31/99
            COLUMN 1                             COLUMN 6      COL 7                     COLUMN 8
                                                INVESTMENT     OTHER                 VOTING AUTHORITY
NAME OF ISSUER                                  DISCRETION      MGRS         SOLE         SHARED          NONE
- ------------------------------------------------------------------------------------------------------------------
<S>                                           <C>             <C>            <C>          <C>             <C>
PINNACLE HLDGS INC                             DEFINED         1                    0           0            8,375
PITNEY BOWES INC                               DEFINED         1                2,480           0            1,954
PITNEY BOWES INC                                OTHER         N/A                   0           0              150
PLEXUS CORP                                    DEFINED         1               24,250           0          195,085
POGO PRODUCING CO CONV 5.500%                  DEFINED         1               70,000           0                0
PRAXAIR INC                                    DEFINED         1                3,550           0              851
PRI AUTOMATION INC                             DEFINED         1               17,400           0            4,000
PRICE T ROWE & ASSOC INC                       DEFINED         1               43,689           0           12,500
PRIME MEDICAL SVCS INC                         DEFINED         1                1,170           0           10,610
PROCTER & GAMBLE CO                            DEFINED         1              204,046           0          337,465
PROCTER & GAMBLE CO                             OTHER          2              313,388           0                0
PROCTER & GAMBLE CO                             OTHER          3                    0       9,240                0
PROCTER & GAMBLE CO                             OTHER          4                    0       1,455              262
PROCTER & GAMBLE CO                             OTHER         N/A              11,000           0              820
PROMEGA CORPORATION                            DEFINED         1               88,726           0                0
PROVIDENCE ENERGY CORP                         DEFINED         1               13,175           0          114,450
PSINET INC COM                                 DEFINED         1                    0           0           60,150
PSS WORLD MEDICAL                              DEFINED         1                    0           0           10,415
QUADREX CORP                                   DEFINED         1                    0           0           88,000
QUALCOMM INC                                   DEFINED         1                5,824           0            6,564
QWEST COMMUNICATIONS INTL INC                  DEFINED         1                8,056           0          160,323
R P M INC OHIO                                 DEFINED         1               22,674           0            6,550
RAYTHEON CO CL B                               DEFINED         1                  112           0           11,000
RED HAT INC                                    DEFINED         1                    0           0          114,000
REGAL BELOIT                                   DEFINED         1               43,000           0              400
REYNOLDS & REYNOLDS CO CLASS A                 DEFINED         1                8,430           0            5,150
RF MICRO DEVICES INC COM                       DEFINED         1                    0           0           57,250
RHYTHMS NETCONNECTIONS INC                     DEFINED         1                  200           0           15,200
RICHARDSON ELECTRONICS 8.25% 6                 DEFINED         1                    0           0           54,000
RICHARDSON ELECTRS LTD 7.25% 1                 DEFINED         1                    0           0           11,000
RICHARDSON ELECTRS LTD COM                     DEFINED         1                1,410           0           12,205
RICHEY ELECTRNCS CONV SUB NT 7                 DEFINED         1                    0           0           15,000
RIDGESTONE FINL SVCS INC                       DEFINED         1                    0           0           15,750
ROBBINS & MYERS INC                            DEFINED         1                5,332           0                0
ROBBINS & MYERS INC CONV 6.500                 DEFINED         1               55,000           0        1,016,000
</TABLE>

                                 Page 16 of 21
<PAGE>   19
<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE

    COLUMN 1                                  COLUMN 2          COLUMN 3           COLUMN 4         COLUMN 5
                                              TITLE OF                              VALUE           SHRS OR  SH/   PUT/
NAME OF ISSUER                                 CLASS             CUSIP             (x$1000)         PRN AMT  PRN   CALL
- -------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>             <C>                 <C>            <C>        <C>   <C>
ROBERT HALF INTL INC                           COMMON          770323103               262            9,175  SH
ROCKWELL INTL CORP NEW                         COMMON          773903109             4,236           88,475  SH
ROMAC INTL INC                                 COMMON          775835101               600           44,675  SH
ROYAL DUTCH PETRO-NY SHARES                    COMMON          780257804            12,847          212,129  SH
ROYAL DUTCH PETRO-NY SHARES                    COMMON          780257804                 1              900  SH
RSA SECURITY INC. COM                          COMMON          749719100            14,396          185,750  SH
S B C COMMUNICATIONS INC                       COMMON          78387G103            13,445          275,799  SH
S B C COMMUNICATIONS INC                       COMMON          78387G103                 4               90  SH
S B C COMMUNICATIONS INC                       COMMON          78387G103               328            6,719  SH
S B C COMMUNICATIONS INC                       COMMON          78387G103               473            9,709  SH
SAFESKIN CORP COM                              COMMON          786454108               735           60,658  SH
SAFEWAY INC                                    COMMON          786514208             5,737          160,465  SH
SAKS INC COM                                   COMMON          79377W108               182           11,712  SH
SALOMON BROS FD INC                            CLSD END        795477108               509           25,000  SH
SAP AG SPONSORED ADR                           COMMON          803054204               360            6,910  SH
SAPIENT CORP                                   COMMON          803062108               209            1,480  SH
SARA LEE CORP                                  COMMON          803111103             2,836          128,549  SH
SARA LEE CORP                                  COMMON          803111103                 9              400  SH
SCHERING PLOUGH CORP                           COMMON          806605101             3,720           87,790  SH
SCHERING PLOUGH CORP                           COMMON          806605101                 6              135  SH
SCHLUMBERGER LTD                               COMMON          806857108            20,284          361,415  SH
SCHLUMBERGER LTD                               COMMON          806857108            17,316          308,530  SH
SCHLUMBERGER LTD                               COMMON          806857108               553            9,849  SH
SCHLUMBERGER LTD                               COMMON          806857108               136            2,422  SH
SCHLUMBERGER LTD                               COMMON          806857108                90            1,600  SH
SCHWAB CHARLES CORP NEW                        COMMON          808513105             2,470           64,566  SH
SHARED MED SYS CORP COM                        COMMON          819486101               511           10,025  SH
SHERWIN WILLIAMS CO                            COMMON          824348106               785           37,375  SH
SHUFFLE MASTER INC COM                         COMMON          825549108               130           15,250  SH
SLM HLDG CORP                                  COMMON          78442A109             2,647           62,645  SH
SMITH INTL INC                                 COMMON          832110100               284            5,725  SH
SMITHKLINE BEECHAM PLC ADR RPS                 COMMON          832378301               620            9,663  SH
SOLECTRON CORP QQCOM                           COMMON          834182107               280            2,944  SH
SONY CORP - ADR                                COMMON          835699307             2,230            7,830  SH
SOUTHTRUST CORP                                COMMON          844730101               906           23,958  SH

<CAPTION>

                                                                             AS OF 12/31/99
    COLUMN 1                         COLUMN 6      COL 7                          COLUMN 8
                                    INVESTMENT     OTHER                     VOTING AUTHORITY
NAME OF ISSUER                      DISCRETION      MGRS              SOLE         SHARED          NONE
- --------------------------------------------------------------------------------------------------------
<S>                                 <C>            <C>              <C>          <C>            <C>
ROBERT HALF INTL INC                 DEFINED         1                8,575           0              600
ROCKWELL INTL CORP NEW               DEFINED         1                1,140           0           87,335
ROMAC INTL INC                       DEFINED         1               44,000           0              675
ROYAL DUTCH PETRO-NY SHARES          DEFINED         1               65,022           0          147,107
ROYAL DUTCH PETRO-NY SHARES           OTHER         N/A                   0           0              900
RSA SECURITY INC. COM                DEFINED         1                    0           0          185,750
S B C COMMUNICATIONS INC             DEFINED         1               92,805           0          182,994
S B C COMMUNICATIONS INC              OTHER          2                   90           0                0
S B C COMMUNICATIONS INC              OTHER          3                    0       6,719                0
S B C COMMUNICATIONS INC              OTHER         N/A               5,558           0            4,151
SAFESKIN CORP COM                    DEFINED         1                1,400           0           59,258
SAFEWAY INC                          DEFINED         1                5,345           0          155,120
SAKS INC COM                         DEFINED         1                    0           0           11,712
SALOMON BROS FD INC                  DEFINED         1                    0           0           25,000
SAP AG SPONSORED ADR                 DEFINED         1                3,350           0            3,560
SAPIENT CORP                         DEFINED         1                    0           0            1,480
SARA LEE CORP                        DEFINED         1               18,225           0          110,324
SARA LEE CORP                         OTHER         N/A                   0           0              400
SCHERING PLOUGH CORP                 DEFINED         1               19,015           0           68,775
SCHERING PLOUGH CORP                  OTHER          2                  135           0                0
SCHLUMBERGER LTD                     DEFINED         1              196,460           0          164,955
SCHLUMBERGER LTD                      OTHER          2              308,530           0                0
SCHLUMBERGER LTD                      OTHER          3                    0       9,849                0
SCHLUMBERGER LTD                      OTHER          4                    0       2,268              154
SCHLUMBERGER LTD                      OTHER         N/A                   0           0            1,600
SCHWAB CHARLES CORP NEW              DEFINED         1                6,007           0           58,559
SHARED MED SYS CORP COM              DEFINED         1                8,325           0            1,700
SHERWIN WILLIAMS CO                  DEFINED         1               28,650           0            8,725
SHUFFLE MASTER INC COM               DEFINED         1                1,140           0           14,110
SLM HLDG CORP                        DEFINED         1                3,290           0           59,355
SMITH INTL INC                       DEFINED         1                5,525           0              200
SMITHKLINE BEECHAM PLC ADR RPS       DEFINED         1                9,663           0                0
SOLECTRON CORP QQCOM                 DEFINED         1                2,324           0              620
SONY CORP - ADR                      DEFINED         1                5,800           0            2,030
SOUTHTRUST CORP                      DEFINED         1                7,400           0           16,558
</TABLE>

                                 Page 17 of 21

<PAGE>   20
<TABLE>
<CAPTION>

No.                                            13F File Number              Name
28-1911                                        28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                            FORM 13F INFORMATION TABLE





    COLUMN 1                                  COLUMN 2          COLUMN 3           COLUMN 4         COLUMN 5
                                              TITLE OF                              VALUE           SHRS OR  SH/   PUT/
NAME OF ISSUER                                 CLASS             CUSIP             (x$1000)         PRN AMT  PRN   CALL
- -------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>             <C>                 <C>            <C>        <C>   <C>
SPDR TR UNIT SER 1                             COMMON          78462F103               641            4,365  SH
SPRINT CORP                                    COMMON          852061100             1,268           18,842  SH
SPRINT CORP                                    COMMON          852061100                15              220  SH
ST JOSEPH CAPITAL CORP                         COMMON          790595102               732           48,000  SH
ST PAUL COS INC                                COMMON          792860108               943           28,000  SH
STARBUCKS CORP                                 COMMON          855244109               427           17,625  SH
STATE STREET CORPORATION                       COMMON          857477103            32,903          450,347  SH
STATE STREET CORPORATION                       COMMON          857477103            26,852          367,525  SH
STATE STREET CORPORATION                       COMMON          857477103               802           10,975  SH
STATE STREET CORPORATION                       COMMON          857477103               221            3,023  SH
STATE STREET CORPORATION                       COMMON          857477103               255            3,495  SH
STEEL TECHNOLOGIES INC                         COMMON          858147101               171           11,815  SH
STEINER LEISURE LTD ORD                        COMMON          P8744Y102             3,361          201,405  SH
STIFEL FINL CORP COM                           COMMON          860630102               316           32,000  SH
STRATTEC SECURITY CORP.                        COMMON          863111100               578           17,850  SH
STREAMLINE COM INC COM                         COMMON          863239109                86           10,000  SH
SUN MICROSYSTEM INC                            COMMON          866810104            22,972          296,651  SH
SUN MICROSYSTEM INC                            COMMON          866810104            12,178          157,261  SH
SUN MICROSYSTEM INC                            COMMON          866810104               377            4,870  SH
SUN MICROSYSTEM INC                            COMMON          866810104                67              860  SH
SUNRISE ASSISTED LIVING CONV 5                 CONVERT         86768KAC0                57           73,000 PRN
SUNRISE ASSISTED LIVING INC                    COMMON          86768K106                78            5,670  SH
SYBRON INTL                                    COMMON          87114F106             5,046          204,400  SH
SYKES ENTERPRISES INC                          COMMON          871237103             3,408           77,664  SH
SYSCO CORPORATION                              COMMON          871829107             8,364          211,409  SH
SYSCO CORPORATION                              COMMON          871829107                79            2,000  SH
TCF FINL CORP                                  COMMON          872275102               312           12,525  SH
TECO ENERGY INC                                COMMON          872375100             1,050           56,583  SH
TELLABS INC                                    COMMON          879664100            28,782          448,398  SH
TELTREND INC COM                               COMMON          87969R106             2,992           98,900  SH
TENNANT CO                                     COMMON          880345103             1,451           44,300  SH
TERADYNE INC COM                               COMMON          880770102               437            6,621  SH
TERAYON COMMUNICATION SYS COM                  COMMON          880775101             2,643           42,075  SH
TEXACO CAP LLC PFD A 6.875%                    PREFERR         P9132Z107                 6              320  SH
TEXACO INC                                     COMMON          881694103               562           10,346  SH

<CAPTION>
                                                                                     AS OF 12/31/99
    COLUMN 1                        COLUMN 6      COL 7                          COLUMN 8
                                   INVESTMENT     OTHER                     VOTING AUTHORITY
NAME OF ISSUER                     DISCRETION      MGRS              SOLE         SHARED          NONE
- --------------------------------------------------------------------------------------------------------
<S>                                <C>           <C>              <C>         <C>            <C>
SPDR TR UNIT SER 1                 DEFINED         1                1,615           0            2,750
SPRINT CORP                        DEFINED         1                1,000           0           17,842
SPRINT CORP                         OTHER          2                  220           0                0
ST JOSEPH CAPITAL CORP             DEFINED         1               48,000           0                0
ST PAUL COS INC                    DEFINED         1                    0           0           28,000
STARBUCKS CORP                     DEFINED         1               12,975           0            4,650
STATE STREET CORPORATION           DEFINED         1              226,717           0          223,630
STATE STREET CORPORATION            OTHER          2              367,525           0                0
STATE STREET CORPORATION            OTHER          3                    0      10,975                0
STATE STREET CORPORATION            OTHER          4                    0       2,717              306
STATE STREET CORPORATION            OTHER         N/A               2,500           0              995
STEEL TECHNOLOGIES INC             DEFINED         1                  835           0           10,980
STEINER LEISURE LTD ORD            DEFINED         1               55,935           0          145,470
STIFEL FINL CORP COM               DEFINED         1                    0           0           32,000
STRATTEC SECURITY CORP.            DEFINED         1               13,115           0            4,735
STREAMLINE COM INC COM             DEFINED         1                    0           0           10,000
SUN MICROSYSTEM INC                DEFINED         1               99,562           0          197,089
SUN MICROSYSTEM INC                 OTHER          2              157,261           0                0
SUN MICROSYSTEM INC                 OTHER          3                    0       4,870                0
SUN MICROSYSTEM INC                 OTHER          4                    0         728              132
SUNRISE ASSISTED LIVING CONV 5     DEFINED         1               68,000           0            5,000
SUNRISE ASSISTED LIVING INC        DEFINED         1                2,625           0            3,045
SYBRON INTL                        DEFINED         1               11,200           0          193,200
SYKES ENTERPRISES INC              DEFINED         1               10,610           0           67,054
SYSCO CORPORATION                  DEFINED         1               83,157           0          128,252
SYSCO CORPORATION                   OTHER         N/A                   0           0            2,000
TCF FINL CORP                      DEFINED         1               11,425           0            1,100
TECO ENERGY INC                    DEFINED         1               23,150           0           33,433
TELLABS INC                        DEFINED         1               11,954           0          436,444
TELTREND INC COM                   DEFINED         1                  700           0           98,200
TENNANT CO                         DEFINED         1                4,400           0           39,900
TERADYNE INC COM                   DEFINED         1                    0           0            6,621
TERAYON COMMUNICATION SYS COM      DEFINED         1                1,050           0           41,025
TEXACO CAP LLC PFD A 6.875%        DEFINED         1                  320           0                0
TEXACO INC                         DEFINED         1                2,400           0            7,946
</TABLE>


                                 Page 18 of 21
<PAGE>   21
<TABLE>
<CAPTION>

No.                                         13F File Number              Name
28-1911                                     28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                         FORM 13F INFORMATION TABLE

            COLUMN 1                        COLUMN 2         COLUMN 3         COLUMN 4      COLUMN 5
                                            TITLE OF                           VALUE        SHRS OR       SH/   PUT/
NAME OF ISSUER                               CLASS            CUSIP           (x$1000)      PRN AMT       PRN   CALL
- -------------------------------------------------------------------------------------------------------------------------
<S>                                         <C>             <C>              <C>              <C>         <C>   <C>
TIME WARNER CAP I TR PFD 8.875              PREFERR         88731G204                17              700  SH
TIME WARNER INC                             COMMON          887315109               863           11,928  SH
TIME WARNER INC                             COMMON          887315109                 2               31  SH
TOYS 'R' US INC                             COMMON          892335100               208           14,548  SH
TRANSOCEAN SEDCO FOREX INC                  COMMON          G90078109             2,346           69,652  SH
TRANSOCEAN SEDCO FOREX INC                  COMMON          G90078109             1,961           58,214  SH
TRANSOCEAN SEDCO FOREX INC                  COMMON          G90078109                16              464  SH
TRANSOCEAN SEDCO FOREX INC                  COMMON          G90078109                10              307  SH
TRI CONTL CORP                              CLSD END        895436103               835           29,959  SH
TRIBUNE CO                                  COMMON          896047107             1,213           22,035  SH
TRW INC                                     COMMON          872649108               235            4,525  SH
TYCO INTERNATIONAL LTD NEW                  COMMON          902124106            12,187          312,498  SH
U S WEST INC NEW                            COMMON          91273H101               356            4,938  SH
UNILEVER N V WI                             COMMON          904784709               349            6,412  SH
UNION PACIFIC CAPITAL TRUST 6.              PREFERR         907824403                16              400 PRN
UNION PACIFIC CORP                          COMMON          907818108             2,211           50,604  SH
UNION PACIFIC CORP                          COMMON          907818108               288            6,600  SH
UNITED STATIONERS INC COM                   COMMON          913004107               214            7,485  SH
UNITIL CORP COM                             COMMON          913259107               593           16,600  SH
UNIVERSAL DISPLAY CORP COM                  COMMON          91347P105               727           43,400  SH
UPS US                                      COMMON          911312106             1,047           15,181  SH
UPS US                                      COMMON          911312106                16              225  SH
US BANCORP                                  COMMON          902973106             4,415          185,425  SH
USX CAPITAL LLC PFD MTHLY A8.7              PREFERR         P96460103               277           11,600  SH
UTD PAYORS&UTD PROVIDERS INCCO              COMMON          911319101             3,229          194,950  SH
VALSPAR CORP                                COMMON          920355104               806           19,250  SH
VERSUS TECHNOLOGY INC COMMON                COMMON          925313108                48          400,000  SH
VIACOM INC NON VTG                          COMMON          925524308               299            4,942  SH
VIAD CORP COM                               COMMON          92552R109               858           30,768  SH
VICAL INC                                   COMMON          925602104               235            7,845  SH
VISUAL DATA CORP COM NEW                    COMMON          928428200             2,184          189,900  SH
VODAFONE GROUP PLC SPONSORED A              COMMON          92857T107             3,123           63,095  SH
W P S RES CORP                              COMMON          92931B106               458           18,221  SH
W P S RES CORP                              COMMON          92931B106                13              500  SH
WACHOVIA CORP NEW                           COMMON          929771103               288            4,230  SH


<CAPTION>

No.                                                                                           AS OF 12/31/99
28-1911


            COLUMN 1                         COLUMN 6       COL 7                              COLUMN 8
                                            INVESTMENT      OTHER                          VOTING AUTHORITY
NAME OF ISSUER                              DISCRETION       MGRS         SOLE         SHARED          NONE
- -----------------------------------------------------------------------------------------------------------------
<S>                                         <C>             <C>           <C>            <C>           <C>
TIME WARNER CAP I TR PFD 8.875               DEFINED          1                    0           0              700
TIME WARNER INC                              DEFINED          1                5,770           0            6,158
TIME WARNER INC                               OTHER           4                    0          31                0
TOYS 'R' US INC                              DEFINED          1                7,952           0            6,596
TRANSOCEAN SEDCO FOREX INC                   DEFINED          1               37,882           0           31,770
TRANSOCEAN SEDCO FOREX INC                    OTHER           2               58,214           0                0
TRANSOCEAN SEDCO FOREX INC                    OTHER           4                    0         436               28
TRANSOCEAN SEDCO FOREX INC                    OTHER          N/A                   0           0              307
TRI CONTL CORP                               DEFINED          1                    0           0           29,959
TRIBUNE CO                                   DEFINED          1               18,275           0            3,760
TRW INC                                      DEFINED          1                1,025           0            3,500
TYCO INTERNATIONAL LTD NEW                   DEFINED          1               65,772           0          246,726
U S WEST INC NEW                             DEFINED          1                1,320           0            3,618
UNILEVER N V WI                              DEFINED          1                6,057           0              355
UNION PACIFIC CAPITAL TRUST 6.               DEFINED          1                  400           0                0
UNION PACIFIC CORP                           DEFINED          1               10,342           0           40,262
UNION PACIFIC CORP                            OTHER          N/A               6,000           0              600
UNITED STATIONERS INC COM                    DEFINED          1                  480           0            7,005
UNITIL CORP COM                              DEFINED          1                1,300           0           15,300
UNIVERSAL DISPLAY CORP COM                   DEFINED          1                4,900           0           38,500
UPS US                                       DEFINED          1                1,950           0           13,231
UPS US                                        OTHER          N/A                   0           0              225
US BANCORP                                   DEFINED          1                1,065           0          184,360
USX CAPITAL LLC PFD MTHLY A8.7               DEFINED          1                5,100           0            6,500
UTD PAYORS&UTD PROVIDERS INCCO               DEFINED          1               49,890           0          145,060
VALSPAR CORP                                 DEFINED          1               13,450           0            5,800
VERSUS TECHNOLOGY INC COMMON                 DEFINED          1                    0           0          400,000
VIACOM INC NON VTG                           DEFINED          1                1,300           0            3,642
VIAD CORP COM                                DEFINED          1                  795           0           29,973
VICAL INC                                    DEFINED          1                    0           0            7,845
VISUAL DATA CORP COM NEW                     DEFINED          1                4,500           0          185,400
VODAFONE GROUP PLC SPONSORED A               DEFINED          1               45,715           0           17,380
W P S RES CORP                               DEFINED          1                5,250           0           12,971
W P S RES CORP                                OTHER          N/A                   0           0              500
WACHOVIA CORP NEW                            DEFINED          1                1,138           0            3,092
</TABLE>



                                 Page 19 of 21

<PAGE>   22

<TABLE>
<CAPTION>

No.                                         13F File Number              Name
28-1911                                     28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                         FORM 13F INFORMATION TABLE

            COLUMN 1                       COLUMN 2          COLUMN 3          COLUMN 4        COLUMN 5                   COLUMN 6
                                                                                VALUE           SHRS OR   SH/   PUT/     INVESTMENT
NAME OF ISSUER                          TITLE OF CLASS        CUSIP            (x$1000)         PRN AMT   PRN   CALL     DISCRETION
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                         <C>             <C>              <C>              <C>         <C>   <C>       <C>
WACHOVIA CORP NEW                           COMMON          929771103                12              180  SH               OTHER
WAL MART STORES INC                         COMMON          931142103            27,794          402,081  SH              DEFINED
WAL MART STORES INC                         COMMON          931142103            29,213          422,612  SH               OTHER
WAL MART STORES INC                         COMMON          931142103               917           13,273  SH               OTHER
WAL MART STORES INC                         COMMON          931142103               225            3,257  SH               OTHER
WAL MART STORES INC                         COMMON          931142103                47              675  SH               OTHER
WALGREEN CO                                 COMMON          931422109            68,055          984,527  SH              DEFINED
WALGREEN CO                                 COMMON          931422109            22,799          779,449  SH               OTHER
WALGREEN CO                                 COMMON          931422109               684           23,397  SH               OTHER
WALGREEN CO                                 COMMON          931422109               175            5,978  SH               OTHER
WALGREEN CO                                 COMMON          931422109               438            6,330  SH               OTHER
WARNER LAMBERT CO                           COMMON          934488107             3,268           39,890  SH              DEFINED
WASHINGTON MUTUAL                           COMMON          939322103               478           18,462  SH              DEFINED
WATSCO INC COM                              COMMON          942622200               217           18,725  SH              DEFINED
WEATHERFORD INTERNATIONAL                   COMMON          947074100               246            6,170  SH              DEFINED
WELLS FARGO NEW                             COMMON          949746101            28,944          715,773  SH              DEFINED
WELLS FARGO NEW                             COMMON          949746101            22,675          560,747  SH               OTHER
WELLS FARGO NEW                             COMMON          949746101               704           17,402  SH               OTHER
WELLS FARGO NEW                             COMMON          949746101               182            4,500  SH               OTHER
WELLS FARGO NEW                             COMMON          949746101                45            1,120  SH               OTHER
WENDYS INTERNATIONAL                        COMMON          950590109               229           11,023  SH              DEFINED
WESTVACO CORP                               COMMON          961548104               314            9,627  SH              DEFINED
WESTVACO CORP                               COMMON          961548104               495           15,187  SH               OTHER
WEYCO GROUP, INC.                           COMMON          962149100               242            9,600  SH              DEFINED
WEYERHAEUSER CO                             COMMON          962166104             1,142           15,903  SH              DEFINED
WICOR INC                                   COMMON          929253102             3,206          109,853  SH              DEFINED
WINK COMMUNICATIONS INC COM                 COMMON          974168106             4,684           77,980  SH              DEFINED
WINN DIXIE STORES INC                       COMMON          974280109               424           17,704  SH              DEFINED
WISCONSIN ENERGY CORP                       COMMON          976657106             1,569           81,496  SH              DEFINED
WISCONSIN ENERGY CORP                       COMMON          976657106                49            2,550  SH               OTHER
WOLVERINE WORLD WIDE INC                    COMMON          978097103               152           13,875  SH              DEFINED
WORTHINGTON INDS INC                        COMMON          981811102               312           18,808  SH              DEFINED
WRIGLEY WM JR CO                            COMMON          982526105             3,308           39,890  SH              DEFINED
WRIGLEY WM JR CO                            COMMON          982526105               440            5,300  SH               OTHER
WRP CORP COM                                COMMON          929317105                38           19,000  SH              DEFINED

<CAPTION>

No.                                                                          AS OF 12/31/99
28-1911


            COLUMN 1                         COL 7                              COLUMN 8
                                             OTHER                          VOTING AUTHORITY
NAME OF ISSUER                                MGRS             SOLE       SHARED          NONE
- --------------------------------------------------------------------------------------------------
<S>                                          <C>           <C>            <C>           <C>
WACHOVIA CORP NEW                             N/A                   0           0              180
WAL MART STORES INC                            1              250,030           0          152,051
WAL MART STORES INC                            2              422,612           0                0
WAL MART STORES INC                            3                    0      13,273                0
WAL MART STORES INC                            4                    0       2,904              353
WAL MART STORES INC                           N/A                   0           0              675
WALGREEN CO                                    1              487,197           0          497,330
WALGREEN CO                                    2              779,449           0                0
WALGREEN CO                                    3                    0      23,397                0
WALGREEN CO                                    4                    0       5,312              666
WALGREEN CO                                   N/A                   0           0            6,330
WARNER LAMBERT CO                              1               24,179           0           15,711
WASHINGTON MUTUAL                              1               11,207           0            7,255
WATSCO INC COM                                 1               14,075           0            4,650
WEATHERFORD INTERNATIONAL                      1                2,642           0            3,528
WELLS FARGO NEW                                1              351,737           0          364,036
WELLS FARGO NEW                                2              560,747           0                0
WELLS FARGO NEW                                3                    0      17,402                0
WELLS FARGO NEW                                4                    0       4,006              494
WELLS FARGO NEW                               N/A                   0           0            1,120
WENDYS INTERNATIONAL                           1                9,023           0            2,000
WESTVACO CORP                                  1                    0           0            9,627
WESTVACO CORP                                 N/A              15,187           0                0
WEYCO GROUP, INC.                              1                    0           0            9,600
WEYERHAEUSER CO                                1                  150           0           15,753
WICOR INC                                      1               43,400           0           66,453
WINK COMMUNICATIONS INC COM                    1                   15           0           77,965
WINN DIXIE STORES INC                          1                    0           0           17,704
WISCONSIN ENERGY CORP                          1               41,577           0           39,919
WISCONSIN ENERGY CORP                         N/A                   0           0            2,550
WOLVERINE WORLD WIDE INC                       1               10,475           0            3,400
WORTHINGTON INDS INC                           1               12,455           0            6,353
WRIGLEY WM JR CO                               1                8,580           0           31,310
WRIGLEY WM JR CO                              N/A               5,000           0              300
WRP CORP COM                                   1                1,305           0           17,695
</TABLE>



                                 Page 20 of 21

<PAGE>   23

<TABLE>
<CAPTION>

No.                                         13F File Number              Name                                      AS OF 12/31/99
28-1911                                     28-1911                      ROBERT W. BAIRD & CO. INCORPORATED
                                                                         FORM 13F INFORMATION TABLE

            COLUMN 1                        COLUMN 2         COLUMN 3         COLUMN 4      COLUMN 5                      COLUMN 6
                                            TITLE OF                           VALUE        SHRS OR       SH/   PUT/     INVESTMENT
NAME OF ISSUER                               CLASS            CUSIP           (x$1000)      PRN AMT       PRN   CALL     DISCRETION
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                         <C>             <C>              <C>              <C>         <C>   <C>       <C>
XEROX CORP                                  COMMON          984121103               208            9,184  SH              DEFINED
YAHOO INC                                   COMMON          984332106             2,008            4,640  SH              DEFINED
ZEBRA TECHNOLOGIES CORP CL A                COMMON          989207105             5,759           98,436  SH              DEFINED
ZIONS BANCORPORATION COM                    COMMON          989701107             1,894           32,000  SH              DEFINED


                                                                              3,462,342       64,792,323
<CAPTION>

No.                                                                            AS OF 12/31/99
28-1911


            COLUMN 1                         COL 7                              COLUMN 8
                                             OTHER                          VOTING AUTHORITY
NAME OF ISSUER                                MGRS         SOLE         SHARED          NONE
- --------------------------------------------------------------------------------------------------
<S>                                          <C>           <C>            <C>           <C>
XEROX CORP                                     1                3,874           0            5,310
YAHOO INC                                      1                  100           0            4,540
ZEBRA TECHNOLOGIES CORP CL A                   1               22,311           0           76,125
ZIONS BANCORPORATION COM                       1                    0           0           32,000


                                                           31,119,058     583,934       33,089,331
</TABLE>




                                 Page 21 of 21


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