SHARPER IMAGE CORP
10-Q, 1996-09-13
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q



(Mark One)
[ X ]    Quarterly  report  pursuant  to Section  13 or 15(d) of the  Securities
         Exchange Act of 1934 for the quarterly period ended July 31, 1996 or

[   ]    Transition  report  pursuant  to Section 13 or 15(d) of the  Securities
         Exchange Act of 1934 for the transition period from ______ to ______


Commission File Number:  0-15827



                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


              Delaware                                    94-2493558
      (State of Incorporation)              (I.R.S. Employer Identification No.)


           650 Davis Street, San Francisco, California     94111
            (Address of principal executive offices)     (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.
                                   Yes  X    No
                                       ---      ---



Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

    Common Stock, $0.01 par value, 8,260,480 shares as of September 13, 1996


                                       1

<PAGE>


PART I
FINANCIAL INFORMATION

 ITEM 1.  FINANCIAL STATEMENTS

<TABLE>

SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS
(Unaudited)

<CAPTION>
                                                                                         July 31,         January 31,       July 31,
Dollars in thousands, except per share amount                                              1996              1996             1995
                                                                                           ----              ----             ----

<S>                                                                                        <C>              <C>              <C>    
ASSETS
Current Assets:
   Cash and equivalents                                                                    $   781          $12,476          $ 2,552
   Accounts receivable, net of allowance for doubtful
    accounts of $539, $461 and $276                                                          4,155            4,436            4,036
   Merchandise inventories                                                                  25,646           24,313           28,035
   Deferred catalog costs                                                                    2,811            4,135            4,445
   Prepaid expenses and other                                                                5,001            2,576            4,191
                                                                                           -------          -------          -------
Total Current Assets                                                                        38,394           47,936           43,259
Property and Equipment, Net                                                                 21,702           20,726           15,146
Deferred taxes and other assets                                                              1,999            1,794              984
                                                                                           -------          -------          -------
  Total Assets                                                                             $62,095          $70,456          $59,389
                                                                                           =======          =======          =======

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                                                   $19,902          $25,224          $20,784
   Deferred revenue                                                                          4,870            4,893            4,057
   Income taxes payable                                                                       --                363               22
   Current portion of notes payable                                                            250              223              155
                                                                                           -------          -------          -------
Total Current Liabilities                                                                   25,022           30,703           25,018
Revolving loan                                                                                 800             --               --
Notes Payable                                                                                3,211            3,355              759
Other Liabilities                                                                            3,553            3,640            3,330
                                                                                           -------          -------          -------
Total Liabilities                                                                           32,586           37,698           29,107
                                                                                           -------          -------          -------

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none                                   --               --               --
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
  8,260,480, 8,250,980 and 8,244,700 shares                                                     83               82               82
 Additional paid-in capital                                                                  9,578            9,555            9,615
 Retained earnings                                                                          19,848           23,121           20,585
                                                                                           -------          -------          -------
Total Stockholders' Equity                                                                  29,509           32,758           30,282
                                                                                           -------          -------          -------
  Total Liabilities and Stockholders' Equity                                               $62,095          $70,456          $59,389
                                                                                           =======          =======          =======


<FN>
                                                 See notes to financial statements.
</FN>
</TABLE>


                                                                 2
<PAGE>

<TABLE>

SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)


<CAPTION>
                                                                    Three Months Ended                      Six Months Ended
Dollars in thousands, except per share amounts                           July 31,                               July 31,
                                                                         --------                               --------
                                                                   1996              1995               1996              1995
                                                                   ----              ----               ----              ----
<S>                                                            <C>                <C>                <C>                <C>        
REVENUES:
   Sales                                                       $    49,133        $    50,778        $    89,863        $    93,417
   Less: returns and allowances                                      5,877              5,926             10,981             11,622
                                                               -----------        -----------        -----------        -----------
  Net Sales                                                         43,256             44,852             78,882             81,795
   Other revenue                                                       930                912              1,805              1,664
                                                               -----------        -----------        -----------        -----------
                                                                    44,186             45,764             80,687             83,459
                                                               -----------        -----------        -----------        -----------


COST AND EXPENSES:
   Cost of products                                                 22,872             22,614             42,118             41,780
   Buying and occupancy                                              5,785              5,199             11,385             10,102
   Advertising and promotion                                         5,806              8,757             10,533             14,361
   General, selling, and administrative                             11,370             11,338             22,021             21,128
                                                               -----------        -----------        -----------        -----------
                                                                    45,833             47,908             86,057             87,371
                                                               -----------        -----------        -----------        -----------

OPERATING LOSS                                                      (1,647)            (2,144)            (5,370)            (3,912)

OTHER INCOME (EXPENSE):
   Interest income (expense)-net                                      (102)                92                (94)               308
   Other-net                                                            (4)               121                  9                118
                                                               -----------        -----------        -----------        -----------
                                                                      (106)               213                (85)               426
                                                               -----------        -----------        -----------        -----------

Loss Before Income Tax Benefit                                      (1,753)            (1,931)            (5,455)            (3,486)

Income Tax Benefit                                                    (701)              (772)            (2,182)            (1,394)
                                                               -----------        -----------        -----------        -----------

Net Loss                                                       $    (1,052)       $    (1,159)       $    (3,273)       $    (2,092)
                                                               ===========        ===========        ===========        ===========

Weighted Average Number of Shares                                8,259,393          8,237,902          8,255,799          8,243,928

Net Loss Per Share                                             $     (0.13)       $     (0.14)       $     (0.40)       $     (0.25)
                                                               ===========        ===========        ===========        ===========



<FN>
                                                 See notes to financial statements.
</FN>
</TABLE>

                                                                 3
<PAGE>


SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)                                                   Six Months Ended
                                                                  July 31,
                                                                  --------
Dollars in thousands                                          1996        1995
                                                              ----        ----
                                                       
Cash Flows From Operating Activities:
   Net loss                                                $ (3,273)   $ (2,092)
   Adjustments to reconcile net loss to net cash
   provided by (used for) operations:
     Depreciation and amortization                            1,992       1,684
     Deferred rent expense                                       23          45
     Deferred income taxes                                   (2,182)     (1,138)
  Changes in:
     Merchandise inventories                                 (1,333)     (4,480)
     Accounts receivable                                        281        (802)
     Deferred catalog costs, prepaid expenses and other         876      (2,121)
     Accounts payable and accrued expenses                   (5,322)       (299)
     Deferred revenue and other liabilities                    (496)     (1,810)
                                                           --------    --------
Cash Used for Operating Activities                           (9,434)    (11,013)
                                                           --------    --------

Cash Flows From Investing Activities:
   Property and equipment expenditures                       (3,068)     (4,140)
   Disposal of equipment                                        100           4
                                                           --------    --------
Cash Used for Investing Activities                           (2,968)     (4,136)
                                                           --------    --------

Cash Flows From Financing Activities:
   Proceeds from revolving loans                              2,500        --
   Payments on revolving loans                               (1,700)       --
   Issuance of common stock for stock options                    24          78
   Repurchase of common stock                                  --          (497)
   Principal payments on notes payable                         (117)        (73)
                                                           --------    --------
Cash Provided by (Used for) Financing Activities                707        (492)
                                                           --------    --------

Net Decrease in Cash and Equivalents                        (11,695)    (15,641)
                                                           --------    --------
Cash and Equivalents at Beginning of Period                  12,476      18,193
                                                           --------    --------

Cash and Equivalents at End of Period                      $    781    $  2,552
                                                           ========    ========



Supplemental Disclosure of Cash Paid for:
   Interest                                                $    239    $     84
   Income Taxes                                            $    459    $  1,946


                       See notes to financial statements.


                                       4
<PAGE>


                            SHARPER IMAGE CORPORATION

                     NOTES TO CONDENSED FINANCIAL STATEMENTS

     Three-month and six-month periods ended July 31, 1996 and 1995

                                   (Unaudited)

NOTE A- Financial Statements

The condensed balance sheets at July 31, 1996 and 1995, the condensed statements
of operations for the three-month and six-month  periods ended July 31, 1996 and
1995, and the statements of cash flows for the six-month  periods ended July 31,
1996 and 1995 have been prepared by the Company,  without audit.  In the opinion
of management, all adjustments (which include only normal recurring adjustments)
necessary to present  fairly the financial  position,  results of operations and
cash flows at July 31, 1996 and 1995, and for all periods  presented,  have been
made. The Company's business is seasonal in nature and the results of operations
for the interim periods presented are not necessarily  indicative of the results
for the full fiscal year.

The balance sheet at January 31, 1996,  presented herein,  has been derived from
the audited balance sheet of the Company.

Certain  information and disclosures  normally  included in the footnotes to the
annual  financial  statements  prepared in accordance  with  generally  accepted
accounting principles have been omitted from these interim financial statements.
It is suggested that these interim  financial  statements be read in conjunction
with the financial  statements and notes thereto  included in the Company's 1995
Annual Report.

NOTE B- Revolving Loan and Notes Payable

In September 1994, the Company entered into a five-year revolving secured credit
facility with The CIT Group/Business  Credit, Inc. ("CIT").  The credit facility
allows  the  Company  to borrow  funds and issue  letters  of credit up to $24.5
million  based upon  inventory  levels.  The credit  facility  is secured by the
Company's inventory, accounts receivable,  general intangibles and certain other
assets.  Except as described  below,  borrowings  under the credit facility bear
interest at either prime plus 0.75% per annum, or at LIBOR plus 2.75% per annum.
The credit facility  contains certain  financial  covenants  pertaining to fixed
charge coverage ratio, leverage ratio, working capital and net worth. The credit
facility  has  limitations  on  operating  leases,  other  borrowings,  dividend
payments and stock repurchases.

In May 1996, an amendment to the secured credit  facility was completed with CIT
to provide for term loans for capital expenditures ("CAPEX Term Loans") up to an
aggregate  amount  of $4.5  million.  As a result  of the  amendment,  the total
secured  credit  facility was increased  from $20.0 million to $24.5 million and
the expiration has been extended for an additional two years to September  2001.
The CAPEX Term Loans allow the Company to borrow amounts for the  acquisition of
capital improvements.  Amounts borrowed under the CAPEX Term Loans bear interest
at either prime plus 1% per annum, or at LIBOR plus 3% per annum.


                                       5
<PAGE>

NOTE B - Revolving Loan and Notes Payable (continued)

Each CAPEX Term Loan is to be repaid in 36 equal monthly principal installments.
Certain  financial  covenants of the secured credit facility were revised in the
amendment. CIT received warrants for 25,000 shares of the Company's common stock
exercisable  at any time  within  five years at an  exercise  price of $6.00 per
share.

At July 31, 1996,  the Company had  borrowings  outstanding  under the revolving
loan credit facility of $800,000. Letters of credit commitments at July 31, 1996
were $1,863,000.

Notes payable included two mortgage loans collateralized by certain property and
equipment. In connection with the expansion of the Company's distribution center
which was completed in October 1995,  the Company  refinanced  the mortgage loan
collateralized  by the distribution  center and paid off the existing  mortgage.
The new note in the amount of $3  million  was funded in  December  1995,  bears
interest at a fixed rate of 8.40%,  provides  for monthly  payments of principal
and interest in the amount of $29,367,  and matures in January  2011.  The other
note bears  interest at a variable  rate equal to the rate on 30-day  commercial
paper plus 3.82%, provides for monthly payments of principal and interest in the
amount of $14,320, and matures in January 2000.

NOTE C- Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management  believes that the  resolution of these matters will not
have a material effect on the Company's financial position or the results of its
operations.

NOTE D- Reclassifications

Certain  reclassifications  have been made to prior periods financial statements
in order to conform with current period classifications.



                      INDEPENDENT ACCOUNTANTS REVIEW REPORT

The financial  statements at July 31, 1996 and 1995 and for the  three-month and
six-month  periods then ended have been  reviewed by the  Company's  independent
accountants,  Deloitte & Touche LLP,  whose report  covering their review of the
financial statements is presented herein.


                                       6
<PAGE>

Deloitte &
  Touche LLP   
- -------------    ---------------------------------------------------------------
[LOGO OMITTED]   50 Fremont Street                     Telephone: (415) 247-4000
                 San Francisco, California 94105-2230  Facsimile: (415) 247-4329


INDEPENDENT ACCOUNTANTS' REPORT

Board of Directors
Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation as of July 31, 1996 and 1995, and the related  condensed  statements
of operations  for the  three-month  and  six-month  periods then ended and cash
flows for the six-month  period then ended.  These financial  statements are the
responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the  expression  of an opinion  regarding the  financial  statements  taken as a
whole. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material  modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with generally accepted accounting principles.

We have  previously  audited,  in accordance  with generally  accepted  auditing
standards,  the balance  sheet of Sharper  Image  Corporation  as of January 31,
1996, and the related  statements of operations,  stockholders'  equity and cash
flows for the year then ended (not  presented  herein);  and in our report dated
March  22,  1996,  we  expressed  an  unqualified  opinion  on  those  financial
statements.  In our  opinion,  the  information  set  forth in the  accompanying
condensed balance sheet as of January 31, 1996 is fairly stated, in all material
respects, in relation to the balance sheet from which it has been derived.


/s/ Deloitte & Touche LLP

August 21, 1996


- ----------------
Deloitte Touche
Tohmatsu
International
- ----------------
                                       7
<PAGE>

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION

<TABLE>

RESULTS OF OPERATIONS

The following  table is derived from the Company's  Statements of Operations and
shows the results of  operations  for the periods  indicated as a percentage  of
total revenues.


<CAPTION>
                                                                                       Percentage of Total Revenues
                                                                                       ----------------------------
                                                                         Three Months Ended                   Six Months Ended
                                                                              July 31,                            July 31,
                                                                              --------                            --------
                                                                       1996              1995                1996             1995
                                                                       ----              ----                ----             ----
<S>                                                                   <C>                <C>                <C>              <C>   
Revenues:                                              
     Net store sales                                                   73.0%              71.8%              72.3%            71.3%
     Net catalog sales                                                 24.9               26.2               25.5             26.7
     Other revenue                                                      2.1                2.0                2.2              2.0
                                                                      -----              -----              -----            -----
Total Revenues                                                        100.0%             100.0%             100.0%           100.0%

Costs and Expenses:
     Cost of products                                                  51.8               49.4               52.2             50.1
     Buying and occupancy                                              13.1               11.4               14.1             12.1
     Advertising and promotion                                         13.1               19.1               13.1             17.2
     General, selling
      and administrative                                               25.8               24.8               27.3             25.3

Other Expense (Income)                                                  0.2               (0.5)               0.1             (0.5)
                                                                      -----              -----              -----            -----

Loss Before Income Tax Benefit                                         (4.0)              (4.2)              (6.8)            (4.2)

Income Tax Benefit                                                     (1.6)              (1.7)              (2.7)            (1.7)
                                                                      -----              -----              -----            -----

Net Loss                                                               (2.4)%             (2.5)%             (4.1)%           (2.5)%
                                                                      =====              =====              =====            =====

</TABLE>


                                       8
<PAGE>

Revenues

Net sales  for the  three-month  and  six-month  periods  ended  July 31,  1996,
decreased  $1,596,000,  or 3.6%, and  $2,913,000,  or 3.6%,  from the comparable
periods of the prior  year.  Returns  and  allowances  for the  three-month  and
six-month  periods  ended  July 31,  1996,  were  12.0% and  12.2% of sales,  as
compared  with 11.7% and 12.4% of sales for the  comparable  prior year periods.
For the three-month and six-month  periods ended July 31, 1996, as compared with
the same periods last year,  net store sales  decreased  $611,000,  or 1.9%, and
$1,202,000,  or 2.0%, comparable store sales decreased by 4.9% and 5.1%, and net
catalog sales decreased $985,000, or 8.2% and $1,711,000, or 7.7%.

The decrease in net store sales for the three-month and six-month  periods ended
July 31, 1996 as compared  with the same prior year periods  reflects a decrease
in  average  revenue  per  transaction  from $106 to $95,  and from $106 to $97,
partially offset by a 10.2% and 7.4% increase in total store  transactions.  Net
catalog  sales for the  three-month  and  six-month  periods ended July 31, 1996
reflects a decrease of 21.0% and 15.2%  respectively  in total catalog orders as
compared  to the same prior year  periods,  partially  offset by an  increase in
average  revenue  per  order  from  $119 to $138,  and from $122 to $133 for the
three-month and six-month periods ended July 31, 1996. The Company believes that
the decrease in net store sales,  comparable  store sales and net catalog  sales
for the three-month  and six-month  periods ended July 31, 1996 is primarily due
to the planned  decrease in the number of catalogs  mailed and pages  circulated
for The Sharper Image catalog and Sharper Image SPA(R)  catalog in the effort to
partially  offset high paper costs.  Management  believes  that the decreases in
sales were also partially attributable to the Company's merchandise mix, as well
as the  unavailability  of certain key products due to  manufacturers'  delivery
constraints.  The  decrease in net  catalog  sales was  partially  offset by the
increase in sales from the The Sharper Image Home Collection catalog.

Cost of Products

Cost of products for the three-month  and six-month  periods ended July 31, 1996
increased  $258,000,  or 1.1%, and $338,000 or 1.0%,  from the comparable  prior
year periods.  The gross margin rate for the three-month  and six-month  periods
ended July 31, 1996 was 47.5% and 47.0%, or 2.4 and 2.3 percentage  points lower
than the gross  margin rate of 49.9% and 49.3% for the same periods of the prior
year.  The decrease in the gross margin rate is  partially  attributable  to the
changes in the Company's merchandise mix, which reflects an increase in sales of
lower margin products, such as certain  state-of-the-art  electronic items and a
decrease  in sales of certain  higher  margin  products,  such as the  Company's
proprietary products, fitness equipment, and automotive and security items.

Buying and Occupancy

Store occupancy expense for the three-month and six-month periods ended July 31,
1996 increased  $553,000 and $1,196,000  respectively,  or 11.0% and 12.4%, from
the comparable prior year periods. The increase primarily reflects the occupancy
costs  associated  with the six new stores  opened during the second half of the
prior  fiscal  year and the three new stores that  opened  during the  six-month
period ended July 31, 1996, which was partially offset by the elimination of the
occupancy  costs of the two stores  closed during fiscal 1995 and the two stores
closed during the six-month period ended July 31, 1996.


                                       9
<PAGE>

Advertising and Promotion Expenses

Advertising and promotion  expenses for the  three-month  and six-month  periods
ended July 31, 1996 decreased  $2,951,000,  or 33.7%, and $3,828,000,  or 26.7%,
from the  comparable  prior  year  periods.  The  decrease  in  advertising  and
promotion expenses for the three-month and six-month periods ended July 31, 1996
reflects  primarily  the Company's  planned  program to reduce  advertising  and
promotion  expenses by reducing the number of catalogs and catalog pages mailed.
The planned reduction in advertising and promotion expense,  which was primarily
catalog costs, was made in the Company's  efforts to partially offset escalating
paper prices.  Paper prices were sharply higher during the first quarter of this
year as compared with last year's same period. Management also believed that the
reduced number of catalogs and catalog pages would generate higher  productivity
and that the planned  decrease in advertising and promotion  expenses would more
than  offset the  effect of the  possible  decrease  in  revenues  caused by the
reduced advertising on a full fiscal year basis.

Based on actual sales and statistical data collected from the first quarter, the
Company  believes  that  the  planned  reductions  in  catalog  circulation  was
excessive  and that  certain  profitable  sales were  missed.  During the second
quarter,  the Company adjusted the catalog circulation upward for the balance of
the year. This resulted in a 2% increase for the  three-month  period ended July
31, 1996 and a 2% decrease for the  six-month  period ended July 31, 1996 in the
circulation of the The Sharper Image catalog.  As part of the Company's  planned
program,  the  number of pages  circulated  of The  Sharper  Image  catalog  was
decreased by 34% and 35% for the  three-month  and six-month  periods ended July
31, 1996. The number of catalogs circulated  decreased by 41% and 23%, while the
number of pages  circulated  decreased by 60% and 43% for the Sharper  Image SPA
catalog for the three-month and six-month periods ended July 31, 1996.

The decrease in costs was partially  offset by the rate increases in paper costs
which have had a  significant  adverse  effect on the  Company.  The Company has
begun to receive  meaningful  rate decreases in paper costs since the end of the
second  quarter as  compared  with prior  year's  same  period.  In an effort to
partially  offset the impact of the rate  increases in paper and postage  costs,
the  Company  has  implemented  measures  which  includes  reducing  the catalog
dimensions, reducing the number of pages per catalog, as well as using a lighter
weight of paper.  The current decrease in paper prices will allow the Company to
more  aggressively  prospect  for new  customers  during the  fourth  quarter by
reducing   catalog  costs.  The  Company  plans  to  continue  to  increase  the
circulation of the Sharper Image catalog for the remainder of the year.

General, Selling and Administrative Expenses

General,  selling and administrative  expenses for the three-month and six-month
periods ended July 31, 1996  increased  $32,000,  or .3%, and $893,000,  or 4.2%
from the comparable prior year periods. For the three-month period, the increase
was partially  offset by reductions  in contracted  services for  telemarketing,
customer  service and distribution  facilities.  For the six-month  period,  the
increase was primarily attributable to the increase in store expenses associated
with the nine new stores opened during the past twelve months and an increase in
corporate  personnel  expenses to support the additional stores, the new Sharper
Image SPA catalog, and The Sharper Image Home Collection catalog concepts.  Also
contributing to the increase in general, selling and administrative expenses was
an increase in net delivery expense related to mail-order shipments.


                                       10
<PAGE>

Liquidity and Capital Resources

The Company met its short-term  liquidity needs and its capital  requirements in
the six-month period ended July 31, 1996 with available cash, trade credit,  and
borrowings under the credit facility. During the six-month period ended July 31,
1996, the Company's  cash decreased by $11,695,000 to $781,000  primarily due to
the increases in merchandise inventory,  property and equipment expenditures and
funding of operating expenses for the period.

In September 1994, the Company entered into a five-year revolving secured credit
facility with The CIT Group/Business  Credit, Inc., ("CIT"). The credit facility
allows  the  Company  to borrow  funds and issue  letters  of credit up to $24.5
million  based upon  inventory  levels.  The credit  facility  is secured by the
Company's inventory, accounts receivable,  general intangibles and certain other
assets.  Except as described  below,  borrowings  under the credit facility bear
interest  at either  prime plus 0.75% per annum,  or LIBOR plus 2.75% per annum.
The credit facility  contains certain  financial  covenants  pertaining to fixed
charge coverage ratio, leverage ratio, working capital and net worth. The credit
facility  has  limitations  on  operating  leases,  other  borrowings,  dividend
payments and stock repurchases.

In May 1996, an amendment to the secured credit  facility was completed with CIT
to provide for term loans for capital expenditures ("CAPEX Term Loans") up to an
aggregate  amount  of $4.5  million.  As a result  of the  amendment,  the total
secured  credit  facility was increased  from $20.0 million to $24.5 million and
the expiration has been extended for an additional two years to September  2001.
The CAPEX Term Loans allow the Company to borrow amounts for the  acquisition of
capital improvements.  Amounts borrowed under the CAPEX Term Loans bear interest
at either  prime  plus 1% per annum,  or at LIBOR plus 3% per annum.  Each CAPEX
Term Loan is to be repaid in 36 equal monthly  principal  installments.  Certain
financial  covenants  of  the  secured  credit  facility  were  revised  in  the
amendment. CIT received warrants for 25,000 shares of the Company's common stock
exercisable  at any time  within  five years at an  exercise  price of $6.00 per
share.

At July 31,  1996,  there were  borrowings  of  $800,000  outstanding  under the
revolving loan credit facility.  Letters of credit  commitments at July 31, 1996
were $1,863,000.

Notes payable included two mortgage loans collateralized by certain property and
equipment. In connection with the expansion of the Company's distribution center
which was completed in October 1995,  the Company  refinanced  the mortgage loan
collateralized  by the distribution  center and paid off the existing  mortgage.
The new note in the amount of $3  million  was funded in  December  1995,  bears
interest at a fixed rate of 8.40%,  provides  for monthly  payments of principal
and interest in the amount of $29,367,  and matures in January  2011.  The other
note bears  interest at a variable  rate equal to the rate on 30-day  commercial
paper plus 3.82%, provides for monthly payments of principal and interest in the
amount of $14,320, and matures in January 2000.

The Company's  merchandise inventory at July 31, 1996 was approximately 9% lower
than that of July 31, 1995 while supporting the additional number of stores, new
retail concepts and the expanding wholesale business.

During the  six-month  period  ended July 31, 1996,  the Company  opened two The
Sharper  Image  stores  located  in  Chestnut  Hill,  Massachusetts,  and Edina,
Minnesota and a Sharper Image SPA store  located in Beverly  Hills,  California.
The Company  remodeled  two The Sharper Image stores  located in Redondo  Beach,
California  and  Chicago,  Illinois.  The Company  closed two stores  located in


                                       11
<PAGE>

Minneapolis,  Minnesota and Lahaina, Maui, Hawaii. The Company expects to have a
net of eight  stores  added  during  fiscal  1996.  Total  capital  expenditures
estimated  for  the new and  existing  stores,  including  the  remodel  and the
relocation  of a number of  existing  stores,  corporate  headquarters,  and the
distribution center for fiscal 1996 are between $6 million to $8 million.

The Company  believes it can fund its cash needs for the remainder of the fiscal
year through  internally  generated cash, trade credit and the secured revolving
loan credit facility.

General

The foregoing  discussion and analysis  should be read in  conjunction  with the
Company's financial  statements and notes thereto included with this report. The
foregoing  discussion  contains  certain  forward-looking  statements  that  are
subject to certain risks and  uncertainties  that could cause actual  results to
differ materially from those projected. Readers are cautioned not to place undue
reliance on these  forward-looking  statements,  which speak only as of the date
thereof. The Company undertakes no obligations to publicly release any revisions
to these forward-looking statements or reflect events or circumstances after the
date hereof.




                                       12
<PAGE>


                                     PART II

                                OTHER INFORMATION


Item 4.     Submission of Matters to a Vote of Security Holders

            At The Sharper  Image 1996 Annual  Meeting of  Stockholders  held on
            June  10,1996 the  election of  directors  and the  ratification  of
            auditors was approved by stockholders.

            The  elected  members  of the  Board of  Directors  are  Richard  J.
            Thalheimer,  Elyse Eng  Thalheimer,  Alan  Thalheimer,  Laurence  W.
            Feldman, Maurice Gregg and J. Gary Shansby.

Item 6.     Exhibits and Reports on Form 8-K

(a)         Exhibits

10.1        Amended and Restated Stock Option Plan.  (Incorporated  by reference
            to  Registration  Statement  on Form S-8 filed on January  19,  1996
            (Registration No. 33-3327).)

10.2        1994 Non-Employee  Director Stock Option Plan dated October 7, 1994.
            (Incorporated  by  reference to  Registration  Statement on Form S-8
            filed on January 19, 1996 (Registration No. 33-3327).)

10.3        Cash or Deferred Profit Sharing Plan, as amended.  (Incorporated  by
            reference  to  Exhibit10.2  to  Registration  Statement  on Form S-1
            (Registration No. 33-12755).)

10.4        Cash or Deferred Profit Sharing Plan Amendment No. 3.  (Incorporated
            by  reference  to Exhibit  10.15 to Form 10-K for fiscal  year ended
            January 31, 1988.)

10.5        Cash or Deferred Profit Sharing Plan Amendment No. 4.  (Incorporated
            by  reference  to Exhibit  10.16 to Form 10-K for fiscal  year ended
            January 31, 1988.)

10.6        Form of Stock  Purchase  Agreement  dated July 26, 1985  relating to
            shares of Common  Stock  purchased  pursuant to exercise of employee
            stock  options.  (Incorporated  by  reference  to  Exhibit  10.3  to
            Registration Statement on Form S-1 (Registration No. 33-12755).)

10.7        Form of Stock Purchase Agreement dated December 13, 1985 relating to
            shares of Common  Stock  purchase  pursuant  to exercise of employee
            stock  options.  (Incorporated  by  reference  to  Exhibit  10.4  to
            Registration Statement on Form S-1 (Registration No. 33-12755).)

10.8        Form of Stock Purchase Agreement dated November 10, 1986 relating to
            shares of Common  Stock  purchased  pursuant to exercise of employee
            stock  options.  (Incorporated



                                       13
<PAGE>

            by reference to Exhibit 10.5 to  Registration  Statement on Form S-1
            (Registration No. 33-12755).)

10.9        Form  of  Director  Indemnification   Agreement.   (Incorporated  by
            reference  to Exhibit  10.42 to  Registration  Statement on Form S-1
            (Registration No. 33-12755).)

10.10       Real Estate  Installment  Note and  Mortgage  dated  October 4, 1993
            among  the  Company  and  Lee  Thalheimer,   Trustee  for  the  Alan
            Thalheimer  Trust.  (Incorporated  by reference to Exhibit  10.20 to
            Form 10-K for fiscal year ended January 31, 1994)

10.11       Financing Agreement dated September 21, 1994 between the Company and
            CIT Group/Business Credit Inc. (Incorporated by reference to Exhibit
            10.12 to Form 10-Q for the quarter ended October 31, 1994)

10.12       The Sharper Image  401(K)Savings  Plan (Incorporated by reference to
            Exhibit 10.21 to  Registration  Statement of Form S-8  (Registration
            No. 33-80504) dated June 21, 1994))

10.15       Form of Chief Executive Officer  Compensation Plan dated February 3,
            1995.  (Incorporated  by reference to Exhibit 10.24 to the Form 10-K
            for the fiscal year ended January 31, 1995.)

10.16       Form of Annual  Report for the Sharper  Image  401(K)  Savings  Plan
            (incorporated by reference to Form 11-K  (Registration No. 33-80504)
            for the plan year ended December 31, 1995.)

10.17       Form of  Split-Dollar  Agreement  between  the  Company  and Mr.  R.
            Thalheimer,  its Chief  Executive  Officer  dated  October 13, 1995,
            effective as of May 17, 1995.  (Incorporated by reference to Exhibit
            10.17 to the Form 10-K for the fiscal year ended January 31, 1996.)

10.18       Form of  Assignments of Life  Insurance  Policy as Collateral,  both
            dated  October 13, 1995,  effective May 17, 1995.  (Incorporated  by
            reference  to  Exhibit  10.18 to the Form 10-K for the  fiscal  year
            ended January 31, 1996.)

10.19       Form of  Amendment  to the  Financing  Agreement  dated May 15, 1996
            between  the  Company  and  The  CIT   Group/Business   Credit  Inc.
            (Incorporated  by reference to Exhibit 10.19 to the Form 10Q for the
            quarter ended April 30, 1996).

10.20       Form of Warrant to Purchase  Common  Stock  Agreement  dated May 15,
            1996  between  the Company  and The CIT  Group/Business  Credit Inc.
            (Incorporated  by reference to Exhibit 10.19 to the Form 10Q for the
            quarter ended April 30, 1996).

11.1        Statement Re: Computation of Earnings per Share.

15.0        Letter Re: Unaudited Interim Financial Information.

27.0        Financial Data Schedule.


                                       14
<PAGE>

(b)         Reports on Form 8-K

            The  Company  has not  filed any  reports  on Form 8-K for the three
            months ended July 31, 1996.


                                       15
<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                          SHARPER IMAGE CORPORATION



Date:     September 13, 1996              by:/s/  Craig P. Womack
          ------------------                 --------------------
                                                   Craig P. Womack
                                                   President
                                                   Chief Operating Officer



                                          by:/s/  Tracy Y. Wan
                                             --------------------
                                                   Tracy Y. Wan
                                                   Senior Vice President
                                                   Chief Financial Officer




                                       16


                                                                    Exhibit 11.1


<TABLE>

SHARPER IMAGE CORPORATION
STATEMENTS RE: COMPUTATION OF EARNINGS PER SHARE

<CAPTION>
                                                                       Three Months Ended                  Six Months Ended
                                                                             July 31,                           July 31,
                                                                             --------                           --------
Dollars in thousands, except per share amounts                        1996              1995             1996              1995
                                                                      ----              ----             ----              ----

<S>                                                              <C>               <C>                 <C>              <C>         
Net Loss                                                         $      (1,052)    $      (1,159)      $    (3,273)     $    (2,092)


Average shares of common stock
  outstanding during the period                                      8,259,393          8,237,902        8,255,799        8,243,928

Add:
Incremental shares from assumed
  exercise of stock options (Primary)                                        *                  *                *                *
                                                                 -------------     --------------      -----------      -----------
                                                                     8,259,393          8,237,902        8,255,799        8,243,928
                                                                 =============     ==============      ===========      ===========


Primary loss per share                                           $       (0.13)    $        (0.14)     $     (0.40)     $     (0.25)
                                                                 =============     ==============      ===========      ===========




Average shares of common stock
  outstanding during the period                                      8,259,393          8,237,902        8,255,799        8,243,928
Add:
Incremental shares from assumed
  exercise of stock options (Fully-diluted)                                  *                  *                *                *
                                                                 -------------     --------------      -----------      -----------
                                                                     8,259,393          8,237,092        8,255,799        8,243,928
                                                                 =============     ==============      ===========      ===========


Fully-diluted loss per share                                     $       (0.13)    $        (0.14)     $     (0.40)     $     (0.25)
                                                                 =============     ==============      ===========      ===========


<FN>

* Incremental shares from assumed exercise of stock options are antidilutive for
  primary and fully diluted loss per share, and therefore not presented.

</FN>
</TABLE>

                                       17


Deloitte & Touche LLP   
- ---------------------
                      [LOGO]

- --------------------------------------------------------------------------------
50 Fremont Street                                      Telephone: (415) 247-4000
San Francisco, California 94105-2230                   Facsimile: (415) 247-4329

August 21, 1996

Board of Directors
Sharper Image Corporation
San Francisco, California

We have made a review, in accordance with standards  established by the American
Institute of Certified Public  Accountants,  of the unaudited  interim financial
information of Sharper Image Corporation for the periods ended July 31, 1996 and
1995,  as indicated  in our report  dated  August 21,  1996  because  we did not
perform an audit, we expressed no opinion on that information.

We are aware  that our  report  referred  to above,  which is  included  in your
Quarterly  Report  on  Form  10-Q  for the  quarter  ended  July  31,  1996,  is
incorporated   by  reference  in   Registration   Statement  No.   33-12755  and
Registration Statement No. 33-80504 on Forms S-8 of Sharper Image Corporation.

We also are aware that the aforementioned report,  pursuant to Rule 436(c) under
the  Securities  Act of  1933,  is not  considered  a part  of the  Registration
Statement  prepared  or  certified  by an  accountant  or a report  prepared  or
certified by an accountant within the meaning of Sections 7 and 11 of that Act.


DELOITTE & TOUCHE LLP




<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000811696
<NAME>                        SHARPER IMAGE CORPORATION
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. DOLLARS

       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              JAN-31-1997
<PERIOD-END>                                   JUL-31-1996
<EXCHANGE-RATE>                                      1
<CASH>                                             781
<SECURITIES>                                         0
<RECEIVABLES>                                    4,694
<ALLOWANCES>                                      (539)
<INVENTORY>                                     25,646
<CURRENT-ASSETS>                                38,394
<PP&E>                                          53,031
<DEPRECIATION>                                 (31,329)
<TOTAL-ASSETS>                                  62,095
<CURRENT-LIABILITIES>                           25,022
<BONDS>                                              0
<COMMON>                                            83
                                0
                                          0
<OTHER-SE>                                      29,426
<TOTAL-LIABILITY-AND-EQUITY>                    62,095
<SALES>                                         49,133
<TOTAL-REVENUES>                                44,186
<CGS>                                           22,872
<TOTAL-COSTS>                                   45,833
<OTHER-EXPENSES>                                     4
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 102
<INCOME-PRETAX>                                 (1,753)
<INCOME-TAX>                                      (701)
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (1,052)
<EPS-PRIMARY>                                     (.13)
<EPS-DILUTED>                                     (.13)
        


</TABLE>


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