SHARPER IMAGE CORP
10-Q, 1996-12-12
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q



(Mark One)
[ X ]    Quarterly  report  pursuant  to Section  13 or 15(d) of the  Securities
         Exchange Act of 1934 for the quarterly period ended October 31, 1996 or

[   ]    Transition  report  pursuant  to Section 13 or 15(d) of the  Securities
         Exchange Act of 1934 for the transition period from ______  to ______



Commission File Number:  0-15827


                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


               Delaware                                   94-2493558
      (State of Incorporation)              (I.R.S. Employer Identification No.)


                650 Davis Street, San Francisco, California 94111
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.

                                    Yes  X   No
                                       ----    ----





Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

     Common Stock, $0.01 par value, 8,266,940 shares as of December 12, 1996

                                       1
<PAGE>


PART I
FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

<TABLE>

SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS

<CAPTION>

                                                                      October 31,                      October 31,
                                                                         1996          January 31,        1995
Dollars in thousands, except per share amount                         (Unaudited)         1996         (Unaudited)
                                                                      -----------      -----------     -----------

<S>                                                                      <C>              <C>              <C>    
ASSETS
Current Assets:
   Cash and equivalent                                                   $   573          $12,476          $   803
   Accounts receivable, net of allowance for doubtful
    accounts of $506, $461 and $368                                        5,758            4,436            4,856
   Merchandise inventories                                                36,403           24,313           38,403
   Deferred catalog costs                                                  5,353            4,135            9,560
   Prepaid expenses and other                                              7,291            2,576            5,796
                                                                         -------          -------          -------
Total Current Assets                                                      55,378           47,936           59,418
Property and equipment, net                                               22,574           20,726           18,647
Deferred taxes and other assets                                            1,998            1,794            1,177
                                                                         -------          -------          -------
Total Assets                                                             $79,950          $70,456          $79,242
                                                                         =======          =======          =======

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                                 $30,044          $25,224          $33,969
   Deferred revenue                                                        4,968            4,893            4,840
   Income taxes payable                                                     --                363             --
   Current portion of notes payable                                          921              223              158
                                                                         -------          -------          -------
Total Current Liabilities                                                 35,933           30,703           38,967
Revolving loan                                                             8,085             --              6,800
Notes payable                                                              4,479            3,355              719
Other liabilities                                                          3,613            3,640            3,336
                                                                         -------          -------          -------
Total Liabilities                                                         52,110           37,698           49,822
                                                                         -------          -------          -------

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none                 --               --               --
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
  8,265,140, 8,250,980 and 8,246,900 shares                                   83               82               82
 Additional paid-in capital                                                9,586            9,555            9,587
 Retained earnings                                                        18,171           23,121           19,751
                                                                         -------          -------          -------
Total Stockholders' Equity                                                27,840           32,758           29,420
                                                                         -------          -------          -------
  Total Liabilities and Stockholders' Equity                             $79,950          $70,456          $79,242
                                                                         =======          =======          =======


<FN>
                                                     See notes to financial statements.
</FN>
</TABLE>


                                       2
<PAGE>

<TABLE>

SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)

<CAPTION>

                                                       Three Months Ended                  Nine Months Ended
Dollars in thousands, except per share amounts             October 31,                         October 31,
                                                           -----------                         -----------
                                                     1996              1995               1996              1995
                                                     ----              ----               ----              ----
<S>                                               <C>                <C>                <C>                <C>        
REVENUES:
   Sales                                          $    41,326        $    44,745        $   131,189        $   138,162
   Less: returns and allowances                         5,057              5,254             16,038             16,876
                                                  -----------        -----------        -----------        -----------
  Net Sales                                            36,269             39,491            115,151            121,286
   Other revenue                                        3,099              1,844              4,904              3,508
                                                  -----------        -----------        -----------        -----------
                                                       39,368             41,335            120,055            124,794
                                                  -----------        -----------        -----------        -----------


COST AND EXPENSES:
   Cost of products                                    20,282             20,582             62,400             62,361
   Buying and occupancy                                 6,071              5,370             17,456             15,472
   Advertising and promotion                            4,562              5,860             15,095             20,222
   General, selling, and administrative                11,064             10,847             33,085             31,976
                                                  -----------        -----------        -----------        -----------
                                                       41,979             42,659            128,036            130,031
                                                  -----------        -----------        -----------        -----------

OPERATING LOSS                                         (2,611)            (1,324)            (7,981)            (5,237)

OTHER INCOME (EXPENSE):
   Interest income (expense)-net                         (199)               (75)              (293)               233
   Other-net                                               15                  8                 24                127
                                                  -----------        -----------        -----------        -----------
                                                         (184)               (67)              (269)               360
                                                  -----------        -----------        -----------        -----------

Loss Before Income Tax Benefit                         (2,795)            (1,391)            (8,250)            (4,877)

Income Tax Benefit                                     (1,118)              (556)            (3,300)            (1,951)
                                                  -----------        -----------        -----------        -----------

Net Loss                                          $    (1,677)       $      (835)       $    (4,950)       $    (2,926)
                                                  ===========        ===========        ===========        ===========

Weighted Average Number of Shares                   8,262,709          8,247,492          8,258,119          8,242,853

Net Loss Per Share                                $     (0.20)       $     (0.10)       $     (0.60)       $     (0.36)
                                                  ===========        ===========        ===========        ===========


<FN>
                                                   See notes to financial statements.
</FN>
</TABLE>


                                       3
<PAGE>

SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)                                                  Nine Months Ended
                                                                October 31,
                                                                -----------
Dollars in thousands                                        1996            1995
                                                            ----            ----

Cash was Provided by (Used for) Operating Activities:
   Net loss                                                $ (4,950)   $ (2,926)
   Adjustments to reconcile net loss to net cash
   provided by (used for) operations:
     Depreciation and amortization                            3,044       2,532
     Deferred rent expense                                       96          66
     Deferred income taxes                                   (3,300)     (1,951)
  Changes in:
     Merchandise inventories                                (12,090)    (14,848)
     Accounts receivable                                     (1,322)     (1,622)
     Deferred catalog costs, prepaid expenses and other      (2,837)     (8,222)
     Accounts payable and accrued expenses                    4,820      12,886
     Deferred revenue and other liabilities                    (411)     (1,065)
                                                           --------    --------
Cash Used for Operating Activities                          (16,950)    (15,150)
                                                           --------    --------

Cash was Provided by (Used for) Investing Activities:
   Property and equipment expenditures                       (5,000)     (8,490)
   Disposal of equipment                                        108           5
                                                           --------    --------
Cash Used for Investing Activities                           (4,892)     (8,485)
                                                           --------    --------

Cash was Provided by (Used for) Financing Activities:
   Proceeds from revolving loans                             16,635       6,800
   Payments on revolving loans                               (8,550)       --
   Proceeds from notes payable                                2,000        --
   Issuance of common stock for stock options                    32         109
   Repurchase of common stock                                  --          (554)
   Principal payments on notes payable                         (178)       (110)
                                                           --------    --------
Cash Provided by Financing Activities                         9,939       6,245
                                                           --------    --------

Net Decrease in Cash and Equivalents                        (11,903)    (17,390)
                                                           --------    --------
Cash and Equivalents at Beginning of Period                  12,476      18,193
                                                           --------    --------

Cash and Equivalents at End of Period                      $    573    $    803
                                                           ========    ========



Supplemental Disclosure of Cash Paid for:
   Interest                                                $    419    $    158
   Income Taxes                                            $    459    $  1,972

                       See notes to financial statements.

                                       4
<PAGE>

                            SHARPER IMAGE CORPORATION

                     NOTES TO CONDENSED FINANCIAL STATEMENTS

       Three-month and nine-month periods ended October 31, 1996 and 1995

                                   (Unaudited)
NOTE A - Financial Statements

The  condensed  balance  sheets at  October  31,  1996 and 1995,  the  condensed
statements  of  operations  for the  three-month  and  nine-month  periods ended
October 31, 1996 and 1995,  and the  statements of cash flows for the nine-month
periods  ended  October  31, 1996 and 1995 have been  prepared  by the  Company,
without audit. In the opinion of management, all adjustments (which include only
normal  recurring   adjustments)  necessary  to  present  fairly  the  financial
position, results of operations and cash flows at October 31, 1996 and 1995, and
for all periods presented, have been made. The Company's business is seasonal in
nature and the results of operations for the interim  periods  presented are not
necessarily indicative of the results for the full fiscal year.

The balance sheet at January 31, 1996,  presented herein,  has been derived from
the audited balance sheet of the Company.

Certain information and footnote  disclosures normally included in the footnotes
to the  annual  financial  statements  prepared  in  accordance  with  generally
accepted  accounting  principles have been omitted from these interim  financial
statements.  It is suggested that these interim financial  statements be read in
conjunction  with the financial  statements  and notes  thereto  included in the
Company's 1995 Annual Report.

NOTE B - Revolving Loan and Notes Payable

In September 1994, the Company entered into a five-year revolving secured credit
facility ("credit  facility") with The CIT Group/Business  Credit, Inc. ("CIT").
The credit  facility  allows the  Company to borrow  funds and issue  letters of
credit up to $20.0 million based upon inventory  levels.  The credit facility is
secured by the Company's inventory, accounts receivable, general intangibles and
certain other assets.  Except as described  below,  borrowings  under the credit
facility  bear  interest at either prime plus 0.75% per annum,  or at LIBOR plus
2.75% per annum.  The  credit  facility  contains  certain  financial  covenants
pertaining to fixed charge coverage ratio,  leverage ratio,  working capital and
net worth.  The credit  facility  has  limitations  on operating  leases,  other
borrowings, dividend payments and stock repurchases.

In May 1996,  an amendment  to the credit  facility  was  completed  with CIT to
provide for term loans for capital  expenditures  ("CAPEX  Term Loans") up to an
aggregate amount of $4.5 million. As a result of the amendment, the total credit
facility was increased  from $20.0  million to $24.5 million and the  expiration
has been extended for an additional two years to September  2001. The CAPEX Term
Loans  allow the  Company  to borrow  amounts  for the  acquisition  of  capital
improvements.  Amounts  borrowed  under the CAPEX Term Loans  bear  interest  at
either prime plus 1% per annum,  or at LIBOR plus 3% per annum.  Each CAPEX Term
Loan  is to be  repaid  in 36  equal  monthly  principal  installments.  Certain



                                       5
<PAGE>

NOTE B - Revolving Loan and Notes Payable (continued)

financial  covenants of the credit  facility were revised in the amendment.  CIT
received warrants for 25,000 shares of the Company's common stock exercisable at
any time within five years at an exercise price of $6.00 per share.

At October 31, 1996,  the Company had  borrowings  outstanding  under the credit
facility of  $8,085,000,  letters of credit  commitments  outstanding  under the
credit facility of $1,784,000, and a borrowing of $2,000,000  outstanding  under
the CAPEX term loans which is included in notes payable.

Notes  payable  also  included  two  mortgage  loans  collateralized  by certain
property and  equipment.  In  connection  with the  expansion  of the  Company's
distribution  center which was completed in October 1995, the Company refinanced
the mortgage loan  collateralized  by the  distribution  center and paid off the
existing  mortgage.  The new note in the  amount  of $3  million  was  funded in
December  1995,  bears  interest at a fixed rate of 8.40%,  provides for monthly
payments of  principal  and  interest  in the amount of $29,367,  and matures in
January 2011. The other note bears interest at a variable rate equal to the rate
on 30-day  commercial  paper  plus  3.82%,  provides  for  monthly  payments  of
principal and interest in the amount of $14,320, and matures in January 2000.

NOTE C - Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management  believes that the  resolution of these matters will not
have a material  effect on the Company's  financial  condition or the results of
its operations.

NOTE D - Reclassifications

Certain  reclassifications  have been made to prior periods financial statements
in order to conform with current period classifications.


                      INDEPENDENT ACCOUNTANTS REVIEW REPORT

The condensed balance sheets of the Company as of October 31, 1996 and 1995, and
the  related  condensed   statements  of  operations  for  the  three-month  and
nine-month  periods  then ended and cash flows for the nine month  periods  then
ended have been reviewed by the Company's  independent  accountants,  Deloitte &
Touche LLP, whose report  covering  their review of the financial  statements is
presented herein.


                                       6
<PAGE>

Deloitte &
 Touche LLP
- -----------    -----------------------------------------------------------------
               50 Fremont Street                       Telephone: (415) 247-4000
               San Francisco, California 94105-2230    Facsimile: (415) 247-4329




INDEPENDENT ACCOUNTANTS' REPORT


Board of Directors
Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation  as of  October  31,  1996  and  1995,  and  the  related  condensed
statements of operations for the  three-month  and nine-month periods then ended
and cash flows for the nine-month periods then ended. These financial statements
are the responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the  expression  of an opinion  regarding the  financial  statements  taken as a
whole. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material  modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with generally accepted accounting principles.

We have  previously  audited,  in accordance  with generally  accepted  auditing
standards,  the balance  sheet of Sharper  Image  Corporation  as of January 31,
1996, and the related  statements of operations,  stockholders'  equity and cash
flows for the year then ended (not  presented  herein);  and in our report dated
March  22,  1996,  we  expressed  an  unqualified  opinion  on  those  financial
statements.  In our  opinion,  the  information  set  forth in the  accompanying
condensed balance sheet as of January 31, 1996 is fairly stated, in all material
respects, in relation to the balance sheet from which it has been derived.


/s/ Deloitte & Touche LLP

November 20, 1996



- ---------------
Deloitte Touche
Tohmatsu
International
- ---------------


                                       7
<PAGE>

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION




RESULTS OF OPERATIONS

The following  table is derived from the Company's  Statements of Operations and
shows the results of  operations  for the periods  indicated as a percentage  of
total revenues.


                                              Percentage of Total Revenues
                                         -------------------------------------
                                         Three Months Ended  Nine Months Ended
                                              October 31,      October 31,
                                              -----------      -----------
                                         1996       1995       1996      1995
                                         ----       ----       ----      ----
Revenues:
     Net store sales                     68.3%      70.7%      71.0%      71.2%
     Net catalog sales                   23.8       24.8       24.9       26.0
     Other revenue                        7.9        4.5        4.1        2.8
                                        -----      -----      -----      -----
Total Revenues                          100.0%     100.0%     100.0%     100.0%

Costs and Expenses:
     Cost of products                    51.5       49.8       52.0       50.0
     Buying and occupancy                15.4       13.0       14.5       12.4
     Advertising and promotion           11.6       14.2       12.6       16.2
     General, selling
      and administrative                 28.1       26.2       27.6       25.6

Other Income (Expense)                   (0.5)      (0.2)      (0.2)       0.3
                                        -----      -----      -----      -----

Loss Before Income Tax Benefit           (7.1)      (3.4)      (6.9)      (3.9)

Income Tax Benefit                       (2.8)      (1.4)      (2.8)      (1.6)
                                        -----      -----      -----      -----

Net Loss                                 (4.3)%     (2.0)%     (4.1)%     (2.3)%
                                        =====      =====      =====      =====



                                       8
<PAGE>

Revenues

Net sales for the  three-month  and  nine-month  periods ended October 31, 1996,
decreased  $3,222,000,  or 8.2%, and  $6,135,000,  or 5.1%,  from the comparable
periods of the prior year.  Returns and allowances for both the  three-month and
nine-month periods ended October 31, 1996, were 12.2% of sales, as compared with
11.7%  and  12.2%  of sales  for the  comparable  prior  year  periods.  For the
three-month and nine-month  periods ended October 31, 1996, as compared with the
same periods  last year,  net store sales  decreased  $2,336,000,  or 8.0%,  and
$3,538,000, or 4.0%, comparable store sales decreased by 11.5% and 7.0%, and net
catalog sales decreased $886,000 or 8.6% and $2,597,000, or 8.0%.

The decrease in net store sales for the three-month and nine-month periods ended
October  31,  1996 as  compared  with the same  prior  year  periods  reflects a
decrease in average revenue per  transaction  from $106 to $92, and from $106 to
$95,  partially offset by a 5.0% and 6.6% increase in total store  transactions.
The decrease in net catalog sales for the  three-month  and  nine-month  periods
ended  October 31, 1996 reflects a decrease of 16.9% and 15.7%  respectively  in
total  catalog  orders as  compared  to the same prior year  periods,  partially
offset by an increase in average revenue per order from $122 to $134 and $122 to
$133 for the three-month and nine-month  periods.  The Company believes that the
decrease in net store sales,  comparable  store sales and net catalog  sales for
the three-month  and nine-month  periods ended October 31, 1996 is partially due
to the planned  decrease in the number of catalogs  mailed and pages  circulated
for The Sharper Image catalog and Sharper  Image SPA  Collection  catalog in the
effort to  partially  offset  high paper  costs.  Management  believes  that the
decreases in sales were also partly  attributable  to the Company's  merchandise
mix, as well as the unavailability of certain key products due to manufacturers'
delivery constraints.  The decrease in net catalog sales was partially offset by
the  increase  in  sales  from the  test  mailings  of The  Sharper  Image  Home
Collection catalog.

Cost of Products

Cost of products for the  three-month  and nine-month  periods ended October 31,
1996  decreased  $300,000,  or 1.5%,  and  increased  $39,000 or 0.1%,  from the
comparable  prior year periods.  The gross margin rate for the  three-month  and
nine-month  periods ended  October 31, 1996 was 46.8% and 47.0%,  or 2.5 and 2.3
percentage  points  lower than the gross  margin rate of 49.3% for both the same
periods of the prior year.  The  decrease in the gross  margin rate is partially
attributable to the changes in the Company's  merchandise mix, which reflects an
increase in sales of lower  margin  products,  such as certain  state-of-the-art
electronic  items and home furnishings and a decrease in sales of certain higher
margin  products,  such  as  the  Company's  Sharper  Image  Design  proprietary
products, fitness equipment, and automotive and security items.

Buying and Occupancy

Store occupancy expense for the three-month and nine-month periods ended October
31, 1996  increased  $593,000 and $1,789,000  respectively,  or 11.6% and 12.1%,
from the  comparable  prior year periods.  The increase  primarily  reflects the
occupancy  costs  associated  with the three new stores  opened  during the last
quarter of the prior fiscal year and the seven new stores that opened during the
nine-month  period ended  October 31, 1996,  which was  partially  offset by the
elimination  of the occupancy  costs of the two stores closed during fiscal 1995
and the two stores closed during the nine-month period ended October 31, 1996.


                                       9
<PAGE>

Advertising and Promotion Expenses

Advertising and promotion  expenses for the  three-month and nine-month  periods
ended October 31, 1996 decreased $1,298,000, or 22.2%, and $5,127,000, or 25.4%,
from the  comparable  prior  year  periods.  The  decrease  in  advertising  and
promotion  expenses for the three-month and nine-month periods ended October 31,
1996 reflects  primarily the Company's planned program to reduce advertising and
promotion  expenses by reducing the number of catalogs and catalog  pages mailed
for The Sharper Image catalog and the Sharper Image SPA Collection catalog.  The
planned  reduction in  advertising  and promotion  expense,  which was primarily
catalog costs, was made in the Company's  efforts to partially offset escalating
paper prices.  Paper prices were sharply higher during the first quarter of this
year as compared with last year's same period. Management also believed that the
reduced number of catalogs and catalog pages would generate higher  productivity
and that the planned  decrease in advertising and promotion  expenses would more
than  offset the  effect of the  possible  decrease  in  revenues  caused by the
reduced  advertising  on a full  fiscal  year  basis.  The  decrease  in catalog
advertising  costs for the three and nine month period was  partially  offset by
the test mailings of the Sharper Image Home Collection Catalog.

Based on actual sales and statistical data collected from the first quarter, the
Company  believes  that the planned  reductions in catalog  circulation  for The
Sharper Image catalog and the Sharper Image SPA Collection catalog was excessive
and that certain  profitable sales were missed.  During the second quarter,  the
Company  adjusted  the  circulation  upward for the  balance  of the year.  This
resulted in a 6% increase for the three month period ended  October 31, 1996 and
a 1%  increase  for  the  nine-month  period  ended  October  31,  1996  in  the
circulation  of The Sharper  Image  catalog.  As part of the  Company's  planned
program,  the  number of pages  circulated  of The  Sharper  Image  catalog  was
decreased  by 20% and  31% for the  three-month  and  nine-month  periods  ended
October 31, 1996.  For the Sharper Image SPA Collection  catalog,  the number of
catalogs  circulated  decreased  by 45% and  32%,  while  the  number  of  pages
circulated  decreased by 61% and 51% for the three-month and nine-month  periods
ended October 31, 1996.

The decrease in costs was partially  offset by the rate increases in paper costs
which have had a significant adverse effect on the Company. The Company began to
receive rate  decreases in paper costs during the second quarter of fiscal 1996;
which has had a favorable  impact on costs for the nine months ended October 31,
1996 as  compared  to the prior  years same  period.  In an effort to  partially
offset the impact of the rate increases in paper and postage costs,  the Company
has  implemented  measures  which  includes  reducing  the  catalog  dimensions,
reducing the number of pages per catalog,  as well as using a lighter  weight of
paper.  The  current  decrease  in paper  prices  will allow the Company to more
aggressively  prospect for new customers  during the fourth  quarter by reducing
catalog costs.  The Company plans to continue to increase the circulation of The
Sharper  Image  catalog and the  Sharper  Image SPA  Collection  catalog for the
remainder of the year.

In October  1996,  the Company  launched a redesigned  The Sharper Image catalog
which has a new and updated graphic look and copy approach.  In conjunction with
the new catalog look, the Company also launched a major advertising  campaign in
leading consumer magazines. The campaign is designed to attract a new generation
of customers,  as well as attract existing customers to the Company's stores and
catalogs.


                                       10
<PAGE>

General, Selling and Administrative Expenses

General,  selling and administrative expenses for the three-month and nine-month
periods ended October 31, 1996 increased $217,000,  or 2.0%, and $1,109,000,  or
3.5% from the comparable  prior year periods.  For the three-month  period,  the
increase was primarily due to increases in store  expenses,  which was partially
offset by reductions in contracted services for telemarketing,  customer service
and  distribution  facilities.  For the  nine-month  period,  the  increase  was
primarily attributable to the increase in store expenses associated with the ten
new stores  opened  during the past twelve  months and an increase in  corporate
personnel  expenses to support the additional  stores, the new Sharper Image SPA
Collection catalog, and The Sharper Image Home Collection catalog concepts. Also
contributing to the increase in general,  selling,  and administrative  expenses
was an increase in net delivery expense related to mail-order shipments.

Liquidity and Capital Resources

The Company met its short-term  liquidity needs and its capital  requirements in
the nine-month  period ended October 31, 1996 with available cash, trade credit,
and borrowings  under the credit  facility.  During the nine-month  period ended
October 31,  1996,  the  Company's  cash  decreased by  $11,903,000  to $573,000
primarily due to the increases in merchandise inventory,  property and equipment
expenditures and funding of operating expenses for the period.

In September 1994, the Company entered into a five-year revolving secured credit
facility ("credit facility") with The CIT Group/Business  Credit, Inc., ("CIT").
The credit  facility  allows the  Company to borrow  funds and issue  letters of
credit up to $20.0 million based upon inventory  levels.  The credit facility is
secured by the Company's inventory, accounts receivable, general intangibles and
certain other assets.  Except as described  below,  borrowings  under the credit
facility bear interest at either prime plus 0.75% per annum, or LIBOR plus 2.75%
per annum. The credit facility contains certain financial  covenants  pertaining
to fixed charge coverage ratio,  leverage ratio,  working capital and net worth.
The credit  facility has  limitations  on operating  leases,  other  borrowings,
dividend payments and stock repurchases.

In May 1996,  an amendment  to the credit  facility  was  completed  with CIT to
provide for term loans for capital  expenditures  ("CAPEX  Term Loans") up to an
aggregate amount of $4.5 million. As a result of the amendment, the total credit
facility was increased  from $20.0  million to $24.5 million and the  expiration
has been extended for an additional two years to September  2001. The CAPEX Term
Loans  allow the  Company  to borrow  amounts  for the  acquisition  of  capital
improvements.  Amounts  borrowed  under the CAPEX Term Loans  bear  interest  at
either prime plus 1% per annum,  or at LIBOR plus 3% per annum.  Each CAPEX Term
Loan  is to be  repaid  in 36  equal  monthly  principal  installments.  Certain
financial  covenants of the credit  facility were revised in the amendment.  CIT
received warrants for 25,000 shares of the Company's common stock exercisable at
any time within five years at an exercise price of $6.00 per share.

At October 31, 1996, there were borrowings of $8,085,000  outstanding  under the
credit  facility,  letters of credit  commitments  outstanding  under the credit
facility of  $1,784,000,  and a borrowing of  $2,000,000  outstanding  under the
CAPEX term loans which is included in notes payable.

Notes  payable  also  included  two  mortgage  loans  collateralized  by certain
property and  equipment.  In  connection  with the  expansion  of the  Company's
distribution  center which was completed in October 1995, the Company refinanced
the mortgage loan collateralized by the distribution center and paid off


                                       11
<PAGE>

the  existing  mortgage.  The new note in the amount of $3 million was funded in
December  1995,  bears  interest at a fixed rate of 8.40%,  provides for monthly
payments of  principal  and  interest  in the amount of $29,367,  and matures in
January 2011. The other note bears interest at a variable rate equal to the rate
on 30-day  commercial  paper  plus  3.82%,  provides  for  monthly  payments  of
principal and interest in the amount of $14,320, and matures in January 2000.

The Company's  merchandise  inventory at October 31, 1996 was  approximately  5%
lower than that of October 31, 1995 while  supporting the  additional  number of
stores,  new retail concepts and the expanding  wholesale  business.  Management
believes that the lower than optimal  inventory  levels  during the  three-month
period ended October 31, 1996 had an adverse impact on sales.

During the nine-month period ended October 31, 1996, the Company opened five The
Sharper Image stores located in Chestnut Hill, Massachusetts;  Edina, Minnesota;
Raleigh,  North Carolina;  Garden City, New York; and Paramus,  New Jersey.  Two
Sharper Image SPA Collection  stores located in Beverly Hills,  California,  and
Troy,  Michigan were also opened during the nine-month  period ended October 31,
1996.  The Company  remodeled  four The Sharper Image stores  located in Redondo
Beach,  California;  Chicago,  Illinois;  Boca Raton,  Florida; and San Antonio,
Texas and closed two stores located in Minneapolis, Minnesota and Lahaina, Maui,
Hawaii.  The Company  expects to have a net of six stores  added  during  fiscal
1996.  Total capital  expenditures  estimated  for the new and existing  stores,
including  the  remodel  and the  relocation  of a number  of  existing  stores,
corporate headquarters,  and the distribution center for fiscal 1996 are between
$6.0 million to $8.0 million.

The Company believes it will be able to fund its cash needs for the remainder of
the fiscal year through  internally  generated cash, trade credit and the credit
facility.

Seasonality

The Company's business is subject to substantial  seasonal variations in demand.
Historically,  a significant  portion of the Company's sales and net income have
been realized during the Company's fourth fiscal quarter and levels of sales and
net income have  generally  been  significantly  lower  during the other  fiscal
quarters.  The Company believes this is the general pattern  associated with the
mail  order and retail  industries.  In  anticipation  of its peak  season,  the
Company hires a substantial number of additional  employees in its retail stores
and mail order processing and distribution areas and incurs significant  catalog
production and mailing costs.

General

The foregoing  discussion and analysis  should be read in  conjunction  with the
Company's financial  statements and notes thereto included with this report. The
foregoing  discussion  contains  certain  forward-looking  statements  that  are
subject to certain risks and  uncertainties  that could cause actual  results to
differ materially from those set forth in such forward-looking  statements. Such
risks and uncertainties  include,  without limitation,  risks of changing market
conditions in the overall economy and the retail industry,  consumer demand, the
opening of new stores,  actual  advertising  expenditures  by the  Company,  the
success of the Company's advertising and merchandising strategy, availability of
products,  and other factors  detailed from time to time in the Company's annual
and other reports filed with the Securities and Exchange Commission. Readers are
cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date  thereof.  The Company  undertakes no  obligations  to
publicly  release any revisions to these  forward-looking  statements or reflect
events or circumstances after the date hereof.

                                       12
<PAGE>

                                     PART II

                                OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K

(a)      Exhibits

10.1     Amended and Restated Stock Option Plan.  (Incorporated  by reference to
         Registration   Statement   on  Form  S-8  filed  on  January  19,  1996
         (Registration No. 33-3327).)

10.2     1994  Non-Employee  Director  Stock Option Plan dated  October 7, 1994.
         (Incorporated by reference to Registration  Statement on Form S-8 filed
         on January 19, 1996 (Registration No. 33-3327).)

10.3     Cash or Deferred  Profit  Sharing  Plan, as amended.  (Incorporated  by
         reference  to  Exhibit10.2  to  Registration   Statement  on  Form  S-1
         (Registration No. 33-12755).)

10.4     Cash or Deferred Profit Sharing Plan Amendment No. 3.  (Incorporated by
         reference to Exhibit  10.15 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.5     Cash or Deferred Profit Sharing Plan Amendment No. 4.  (Incorporated by
         reference to Exhibit  10.16 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.6     Form of Stock Purchase Agreement dated July 26, 1985 relating to shares
         of Common  Stock  purchased  pursuant to  exercise  of  employee  stock
         options.  (Incorporated  by reference  to Exhibit 10.3 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.7     Form of Stock  Purchase  Agreement  dated December 13, 1985 relating to
         shares of Common Stock purchase  pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.4 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.8     Form of Stock  Purchase  Agreement  dated November 10, 1986 relating to
         shares of Common Stock purchased pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.5 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.9     Form of Director Indemnification Agreement.  (Incorporated by reference
         to Exhibit 10.42 to  Registration  Statement on Form S-1  (Registration
         No. 33-12755).)

10.10    Real Estate  Installment  Note and Mortgage dated October 4, 1993 among
         the Company and Lee Thalheimer,  Trustee for the Alan Thalheimer Trust.
         (Incorporated  by  reference  to Exhibit  10.20 to Form 10-K for fiscal
         year ended January 31, 1994)

                                       13
<PAGE>

10.11    Financing  Agreement  dated  September 21, 1994 between the Company and
         CIT  Group/Business  Credit Inc.  (Incorporated by reference to Exhibit
         10.12 to Form 10-Q for the quarter ended October 31, 1994)

10.12    The Sharper  Image  401(K)Savings  Plan  (Incorporated  by reference to
         Exhibit 10.21 to Registration  Statement of Form S-8  (Registration No.
         33-80504) dated June 21, 1994))

10.15    Form of Chief  Executive  Officer  Compensation  Plan dated February 3,
         1995.  (Incorporated by reference to Exhibit 10.24 to the Form 10-K for
         the fiscal year ended January 31, 1995.)

10.16    Form of  Annual  Report  for the  Sharper  Image  401(K)  Savings  Plan
         (incorporated by reference to Form 11-K (Registration No. 33-80504) for
         the plan year ended December 31, 1995.)

10.17    Form  of  Split-Dollar   Agreement  between  the  Company  and  Mr.  R.
         Thalheimer,  its  Chief  Executive  Officer  dated  October  13,  1995,
         effective  as of May 17,  1995.  (Incorporated  by reference to Exhibit
         10.17 to the Form 10-K for the fiscal year ended January 31, 1996.)

10.18    Form of Assignments of Life Insurance Policy as Collateral,  both dated
         October 13, 1995, effective May 17, 1995. (Incorporated by reference to
         Exhibit  10.18 to the Form 10-K for the fiscal  year ended  January 31,
         1996.)

10.19    Form of Amendment to the Financing Agreement dated May 15, 1996 between
         the Company and The CIT  Group/Business  Credit Inc.  (Incorporated  by
         reference to Exhibit  10.19 to the Form 10Q for the quarter ended April
         30, 1996).

10.20    Form of Warrant to Purchase  Common Stock  Agreement dated May 15, 1996
         between   the   Company   and  The  CIT   Group/Business   Credit  Inc.
         (Incorporated  by  reference  to Exhibit  10.20 to the Form 10Q for the
         quarter ended April 30, 1996).

10.21    Form of CAPEX Term Loan  Promissory note dated October 15, 1996 between
         the Company and The CIT Group/Business Credit Inc.

11.1     Statement Re:  Computation of Earnings per Share.

15.0     Letter Re: Unaudited Interim Financial Information.

27.0     Financial Data Schedule.


(b)      Reports on Form 8-K

         The Company has not filed any reports on Form 8-K for the three  months
         ended October 31, 1996.


                                       14
<PAGE>

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                                SHARPER IMAGE CORPORATION



Date:     December 12, 1996                     by:/s/  Craig P. Womack
          -----------------                        --------------------
                                                         Craig P. Womack
                                                         President
                                                         Chief Operating Officer



                                                by:/s/  Tracy Y. Wan
                                                   -------------------
                                                         Tracy Y. Wan
                                                         Senior Vice President
                                                         Chief Financial Officer



                                       15



                                   Exhibit A

                        CAPEX Term Loan Promissory Note



                                October 15, 1996

$2,000,000.00

FOR VALUE  RECEIVED,  the  undersigned,  Sharper Image  Corporation,  a Delaware
corporation  (the  "Company"),   promises  to  pay  to  the  order  of  THE  CIT
GROUP/BUSINESS  CREDIT,  INC. (herein "CITBC") at is office located at 300 South
Grand  Avenue,  Los Angeles,  CA 90071,  in lawful money of the United States of
America and in immediately  available funds, the principal amount of two million
($2,000,000.00)  in  thirty-six  (36) equal  consecutive  monthly  installments,
whereof the first such installment  shall be due and payable on November 1, 1996
and subsequent  installments  shall be due and payable on the first Business Day
of each month thereafter until this Note is paid in full.

The Company further agrees to pay interest at said office, in like money, on the
unpaid  principal  amount owing hereunder from time to time from the date hereof
on the  date and at the rate  specified  in  Section  7,  Paragraph  1(b) of the
Financing Agreement dated September 21, 1994, as amended between the Company and
CITBC (the "Financing Agreement").  Capitalized terms used herein and defined in
the Financing Agreement shall have the same meanings as set forth therein unless
otherwise specifically defined herein.

If any  payment  on this Note  becomes  due and  payable  on a day other  than a
Business  Day, the  maturity  thereof  shall be extended to the next  succeeding
Business Day, and with respect to payments of principal,  interest thereon shall
be payable at the then applicable rate during such extension.

This Note is one of the CAPEX  Term Loan  Promissory  Notes  referred  to in the
Financing Agreement, evidences a CAPEX Term Loan thereunder, and  is subject to,
and entitled to, all provisions and benefits  thereof and is subject to optional
and mandatory prepayment, in whole or in part, as provided

<PAGE>
therein.

Upon the occurrence of any one or more of the Events of Default specified in the
Financing Agreement or upon termination of the Financing Agreement,  all amounts
then remaining unpaid on this Note may become, or be declared to be, at the sole
election of CITBC,  immediately  due and  payable as  provided in the  Financing
Agreement.



                                      SHARPER IMAGE CORPORATION




                                             /s/ Tracy Y. Wan
                                      By:    Tracy Y. Wan
                                             ----------------------------------
                                      Title: Sr. V.P., Chief Financial Officer


                                             /s/ Vince Barriero
                                      By:    Vince Barriero
                                             ----------------------------------
                                      Title: Sr. V.P., Chief Information Officer



                                                                    Exhibit 11.1

<TABLE>

SHARPER IMAGE CORPORATION
STATEMENTS RE: COMPUTATION OF EARNINGS PER SHARE

<CAPTION>

                                                           Three Months Ended                   Nine Months Ended
                                                              October 31,                           October 31,
                                                              -----------                           -----------
Dollars in thousands, except per share amounts           1996               1995              1996               1995
                                                         ----               ----              ----               ----


<S>                                                  <C>                <C>                <C>                <C>         
Net Loss                                             $    (1,677)       $      (835)       $    (4,950)       $    (2,926)


Average shares of common stock
  outstanding during the period                        8,262,709          8,247,492          8,258,119          8,242,853

Add:
Incremental shares from assumed
   exercise of stock options (Primary)                         *                  *                  *                  *
                                                     -----------        -----------        -----------        -----------
                                                       8,262,709          8,247,492          8,258,119          8,242,853
                                                     ===========        ===========        ===========        ===========


Primary loss per share                               $     (0.20)       $     (0.10)       $     (0.60)       $     (0.36)
                                                     -----------        -----------        -----------        -----------


Average shares of common stock
   outstanding during the period                       8,262,709          8,247,492          8,258,119          8,242,853

Add:
Incremental shares from assumed
   exercise of stock options (Fully-diluted)                   *                  *                  *                  *
                                                     -----------        -----------        -----------        -----------
                                                       8,262,709          8,247,492          8,258,119          8,242,853
                                                     ===========        ===========        ===========        ===========


Fully-diluted loss per share                         $     (0.20)       $     (0.10)       $     (0.60)       $     (0.36)
                                                     ===========        ===========        ===========        ===========


<FN>
*    Incremental  shares from assumed exercise of stock options are antidilutive
     for primary and fully diluted loss per share, and therefore not presented.
</FN>
</TABLE>
                                       16



Deloitte &
 Touche LLP
- -----------    -----------------------------------------------------------------
               50 Fremont Street                       Telephone: (415) 247-4000
               San Francisco, California 94105-2230    Facsimile: (415) 247-4329


November 20, 1996



Board of Directors
Sharper Image Corporation
San Francisco, California

We have made a review, in accordance with standards  established by the American
Institute of Certified Public  Accountants,  of the unaudited  interim financial
information of Sharper Image  Corporation for the periods ended October 31, 1996
and 1995,  as  indicated in our report  November  20,  1996;  because we did not
perform an audit, we expressed no opinion on that information.

We are aware  that our  report  referred  to above,  which is  included  in your
Quarterly  Report  on Form 10-Q for the  quarter  ended  October  31,  1996,  is
incorporated   by  reference  in   Registration   Statement  No.   33-12755  and
Registration Statement No. 33-80504 on Forms S-8 of Sharper Image Corporation.

We also are aware that the aforementioned report,  pursuant to Rule 436(c) under
the  Securities  Act of  1933,  is not  considered  a part  of the  Registration
Statement  prepared  or  certified  by an  accountant  or a report  prepared  or
certified by an accountant within the meaining of Sections 7 and 11 of that Act.


/s/ Deloitte & Touche LLP



- ---------------
Deloitte Touche
Tohmatsu
International
- ---------------

WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>


<ARTICLE>                                   5
<CIK>                                       0000811696
<NAME>                                      SHARPER IMAGE CORPORATION
<MULTIPLIER>                                1,000
       
<S>                                         <C>
<PERIOD-TYPE>                               3-MOS
<CASH>                                         573
<SECURITIES>                                     0
<RECEIVABLES>                                 6264
<ALLOWANCES>                                  (506)
<INVENTORY>                                  36403
<CURRENT-ASSETS>                             55378
<PP&E>                                       54949
<DEPRECIATION>                              (32375)
<TOTAL-ASSETS>                               79950
<CURRENT-LIABILITIES>                        35933
<BONDS>                                          0
<COMMON>                                        83
                            0
                                      0
<OTHER-SE>                                   27757
<TOTAL-LIABILITY-AND-EQUITY>                 79950
<SALES>                                      41326
<TOTAL-REVENUES>                             39368
<CGS>                                        20282
<TOTAL-COSTS>                                41979
<OTHER-EXPENSES>                               (15)
<LOSS-PROVISION>                                 0
<INTEREST-EXPENSE>                             199
<INCOME-PRETAX>                              (2795)
<INCOME-TAX>                                 (1118)
<INCOME-CONTINUING>                              0
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                                 (1677)
<EPS-PRIMARY>                                (0.20)
<EPS-DILUTED>                                (0.20)
        


</TABLE>


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