SHARPER IMAGE CORP
10-Q, 1998-09-14
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q


(Mark One)

[X]   Quarterly  report  pursuant  to Section 13 or 15(d) of the  Securities
      Exchange Act of 1934 for the quarterly period ended July 31, 1998 or

[ ]   Transition  report  pursuant  to Section 13 or 15(d) of the  Securities
      Exchange Act of 1934 for the transition period from            to
                                                          -----------  ---------

                        Commission File Number: 0-15827



                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


                               Delaware 94-2493558
                    (State of Incorporation) (I.R.S. Employer
                               Identification No.)


                650 Davis Street, San Francisco, California 94111
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.
                                    Yes [X]  No [ ]



Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

    Common Stock, $0.01 par value, 8,529,750 shares as of September 11, 1998
<PAGE>
PART I
FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS
<TABLE>
<CAPTION>
                                                             July 31,     January 31,     July 31,
                                                               1998         1998           1997
Dollars in thousands, except per share amounts              (Unaudited)   (Note A)      (Unaudited)
                                                            -----------   --------      -----------
<S>                                                          <C>           <C>           <C>
ASSETS
Current Assets:
   Cash and equivalents                                      $   593       $ 3,501       $   647
   Accounts receivable, net of allowance for doubtful
    accounts of $644, $508 and $516                            5,171         8,189         4,770
   Merchandise inventories                                    25,243        34,534        26,939
   Deferred catalog costs                                      4,837         4,982         3,028
   Prepaid expenses and other                                  5,777         3,429         7,480
                                                             -------       -------       -------
Total Current Assets                                          41,621        54,635        42,864
Property and equipment, net                                   20,078        20,842        20,263
Deferred taxes and other assets                                3,381         3,185         3,626
                                                             -------       -------       -------
Total Assets                                                 $65,080       $78,662       $66,753
                                                             =======       =======       =======

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                     $23,851       $35,271       $28,076
   Deferred revenue                                            6,220         6,784         5,954
   Current portion of notes payable                              958           947           937
                                                             -------       -------       -------
Total Current Liabilities                                     31,029        43,002        34,967
Revolving loan                                                 1,975            --            --
Notes payable                                                  2,818         3,299         3,775
Other liabilities                                              3,134         3,205         3,248
                                                             -------       -------       -------
Total Liabilities                                             38,956        49,506        41,990
                                                             -------       -------       -------

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none       --            --            --
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
  8,529,750, 8,356,280 and 8,285,040 shares                       85            83            83
 Additional paid-in capital                                   10,043         9,704         9,624
 Retained earnings                                            15,996        19,369        15,056
                                                             -------       -------       -------
Total Stockholders' Equity                                    26,124        29,156        24,763
                                                             -------       -------       -------
Total Liabilities and Stockholders' Equity                   $65,080       $78,662       $66,753
                                                             =======       =======       =======
</TABLE>
                       See notes to financial statements.

                                       2
<PAGE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)
<TABLE>
<CAPTION>
                                                Three Months Ended                  Six Months Ended
Dollars in thousands, except per share amounts      July 31,                           July 31,
                                                    --------                           --------
                                                1998             1997              1998              1997
                                                ----             ----              ----              ----
<S>                                         <C>              <C>              <C>              <C>
REVENUES:
   Sales                                    $    55,367      $    48,797      $   100,476      $    89,983
   Less: returns and allowances                   6,155            5,818           12,025           11,122
                                            -----------      -----------      -----------      -----------
  Net Sales                                      49,212           42,979           88,451           78,861
   Other revenue                                    320              361              832              752
                                            -----------      -----------      -----------      -----------
                                                 49,532           43,340           89,283           79,613
                                            -----------      -----------      -----------      -----------
COST AND EXPENSES:
   Cost of products                              25,780           23,472           46,522           43,035
   Buying and occupancy                           6,261            5,783           12,599           11,490
   Advertising and promotion                      6,904            4,715           11,416            8,261
   General, selling, and administrative          12,383           11,739           24,030           22,760
                                            -----------      -----------      -----------      -----------
                                                 51,328           45,709           94,567           85,546
                                            -----------      -----------      -----------      -----------

OPERATING LOSS                                   (1,796)          (2,369)          (5,284)          (5,933)

OTHER INCOME (EXPENSE):
   Interest expense - net                          (181)            (128)            (347)            (183)
   Other - net                                        5               10                9               19
                                            -----------      -----------      -----------      -----------
                                                   (176)            (118)            (338)            (164)
                                            -----------      -----------      -----------      -----------

Loss Before Income Tax Benefit                   (1,972)          (2,487)          (5,622)          (6,097)

Income Tax Benefit                                 (789)            (995)          (2,249)          (2,439)
                                            -----------      -----------      -----------      -----------

Net Loss                                    $    (1,183)     $    (1,492)     $    (3,373)     $    (3,658)
                                            ===========      ===========      ===========      ===========

Net Loss Per Share - basic and diluted      $     (0.14)     $     (0.18)     $     (0.40)     $     (0.44)
                                            ===========      ===========      ===========      ===========

Weighted Average Number of Shares -
                 basic and diluted            8,525,826        8,273,103        8,444,787        8,270,073
</TABLE>
                       See notes to financial statements.

                                       3
<PAGE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)                                                  Six Months Ended
                                                                 July 31,
Dollars in thousands                                        1998         1997
                                                            ----         ----

Cash was Provided by (Used for) Operating Activities:
   Net loss                                               $ (3,373)    $ (3,658)
   Adjustments to reconcile net loss to net cash 
   used for operations:
     Depreciation and amortization                           2,329        3,408
     Deferred rent expense                                      39           95
     Deferred income taxes                                  (2,249)      (2,439)
  Changes in:
     Merchandise inventories                                 9,291          426
 Accounts receivable                                         3,018        1,145
     Deferred catalog costs, prepaid expenses and other       (150)         (57)
     Accounts payable and accrued expenses                 (11,396)      (8,576)
     Deferred revenue and other liabilities                   (674)         577
                                                          --------     --------
Cash Used for Operating Activities                          (3,165)      (9,079)
                                                          --------     --------
Cash was Provided by (Used for) Investing Activities:
   Property and equipment expenditures                      (1,748)        (716)
   Disposal of equipment                                       159           57
Cash Used for Investing Activities                          (1,589)        (659)
                                                          --------     --------
Cash was Provided by (Used for) Financing Activities:
   Proceeds from revolving loan                             21,152        1,100
Payments on revolving loan                                 (19,177)      (1,100)
   Issuance of common stock for stock options                  341           34
   Repurchase of common stock                                    0          (62)
   Principal payments on notes payable                        (470)        (460)
                                                          --------     --------
Cash Provided by (Used for) Financing Activities             1,846         (488)
                                                          --------     --------

Net Decrease in Cash and Equivalents                        (2,908)     (10,226)
                                                          --------     --------
Cash and Equivalents at Beginning of Period                  3,501       10,873
                                                          --------     --------

Cash and Equivalents at End of Period                     $    593     $    647
                                                          ========     ========

Supplemental Disclosure of Cash Paid for:
   Interest                                               $    351     $    268
   Income Taxes                                           $      0     $    383

                       See notes to financial statements.

                                       4
<PAGE>
                            SHARPER IMAGE CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS

         Three-month and six-month periods ended July 31, 1998 and 1997

                                   (Unaudited)
NOTE A- Financial Statements

The  condensed  balance  sheets  at July 31,  1998  and  1997,  and the  related
condensed  statements  of  operations  and cash  flows for the  three-month  and
six-month  periods  ended  July 31,  1998 and 1997  have  been  prepared  by the
Company,  without audit. In the opinion of management,  all  adjustments  (which
include  only normal  recurring  adjustments)  necessary  to present  fairly the
financial  position,  results of operations  and cash flows at July 31, 1998 and
1997, and for all periods  presented,  have been made. The Company's business is
seasonal  in nature  and the  results  of  operations  for the  interim  periods
presented  are not  necessarily  indicative  of the  results for the full fiscal
year.

The balance sheet at January 31, 1998,  presented herein,  has been derived from
the audited balance sheet of the Company.

Certain information and disclosures normally included in the notes to the annual
financial  statements  prepared in accordance with generally accepted accounting
principles   have  been  omitted  from  these  interim   financial   statements.
Accordingly,  these interim  financial  statements should be read in conjunction
with the financial  statements and notes thereto  included in the Company's 1997
Annual Report.

NOTE B- Revolving Loan and Notes Payable

The Company has a revolving secured credit facility with The CIT  Group/Business
Credit,  Inc. (CIT) which expires  September  2003. The credit facility has been
amended on several  occasions and, as of July 31, 1998, the agreement allows the
Company  borrowings and letters of credit up to a maximum of $28 million for the
period from October 1, 1998 through December 31, 1998, and $20 million for other
times of the year based on inventory  levels.  The credit facility is secured by
the Company's inventory,  accounts  receivable,  general intangibles and certain
other assets.  Borrowings under this facility bear interest at either prime plus
0.50% per annum or at LIBOR plus 2.50% per annum.  The credit facility  contains
certain financial covenants  pertaining to interest coverage ratio and net worth
and  contains  limitations  on  operating  leases,  other  borrowings,  dividend
payments and stock repurchases.  For the period ended July 31, 1998, the Company
was in compliance  with all  covenants.  At July 31, 1998,  the Company had $2.0
million  outstanding  on  its  revolving  credit  facility.   Letter  of  credit
commitments  outstanding  under the credit facility were $3.7 million.  Based on
financial performance, effective September 1, 1998, interest on borrowings under
the credit  facility  will be  lowered  to either  prime plus 0.25% per annum or
LIBOR plus 2.25% per annum.  Future  interest rates may stay at this lower level
if certain financial performance criteria are met.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures  (Term Loans) up to an aggregate of $4.5 million.  Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.75%
per annum or at LIBOR plus 2.75% per annum. Each Term Loan is to be repaid in 36
equal monthly principal  installments.  Notes payable included a Term loan which
bears  interest  at a variable  rate of prime plus 0.75%,  provides  for monthly
principal payments of $55,555 plus 
                                       5
<PAGE>
the related interest payment, and matures in October 1999. At July 31, 1998, the
balance  of the Term  Loan was $0.8  million.  Based on  financial  performance,
effective  September 1, 1998,  interest on borrowings  under the credit facility
will be  lowered  to either  prime  plus 0.50% per annum or LIBOR plus 2.50% per
annum.  Future interest rates may stay at this lower level if certain  financial
performance criteria are met.

Notes  payable  also  included  two  mortgage  loans  collateralized  by certain
property and  equipment.  In  connection  with the  expansion  of the  Company's
distribution center in 1995, the Company refinanced the mortgage loan. This $3.0
million  note bears  interest  at a fixed rate of 8.40%,  provides  for  monthly
payments of  principal  and  interest  in the amount of $29,367,  and matures in
January 2011. The other note bears interest at a variable rate equal to the rate
on 30-day  commercial  paper  plus  3.82%,  provides  for  monthly  payments  of
principal  and interest in the amount of $14,320,  and matures in January  2000.
The respective balance of each note payable at July 31, 1998 is $2.7 million and
$0.2 million.

NOTE C - Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management  believes that the  resolution of these matters will not
have a  material  effect on the  Company's  financial  position  or  results  of
operations.

NOTE D - New Accounting Standards

In April 1998, the Accounting  Standards Executive Committee issued Statement of
Position  ("SOP")  98-5,  Reporting on the Costs of Start-Up  Activities,  which
requires costs of start-up  activities and organization  costs to be expensed as
incurred.  The SOP  requires  entities to expense as incurred  all  start-up and
preopening costs that are not otherwise  capitalizable as long-lived assets. The
SOP will be effective for fiscal years  beginning  after  December 15, 1998. The
Company's  adoption of the new accounting  standard will involve the recognition
of the cumulative effect of the change in accounting  principle  required by the
SOP as a one-time charge against earnings, net of any related income tax effect,
retroactive  to the beginning of the fiscal year of adoption.  The Company is in
the process of assessing the effect, if any, of this statement.

NOTE E - Reclassifications

Certain  reclassifications have been made to prior periods' financial statements
in order to conform with current period classifications.

                      INDEPENDENT ACCOUNTANTS REVIEW REPORT

The condensed balance sheets of the Company as of July 31, 1998 and 1997 and the
related  condensed  statements of operations for the  three-month  and six-month
periods then ended and cash flows for the six-month periods then ended have been
reviewed by the Company's independent accountants,  Deloitte & Touche LLP, whose
report covering their review of the financial statements is presented herein.

                                       6
<PAGE>
INDEPENDENT ACCOUNTANT'S REPORT


Board of Directors
Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation as of July 31, 1998 and 1997, and the related  condensed  statements
of operations  for the  three-month  and  six-month  periods then ended and cash
flows for the six-month periods then ended.  These financial  statements are the
responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the  expression  of an opinion  regarding the  financial  statements  taken as a
whole.
Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with generally accepted accounting principles.

We have  previously  audited,  in accordance  with generally  accepted  auditing
standards,  the balance  sheet of Sharper  Image  Corporation  as of January 31,
1998,  and the related  statement of operations,  stockholders'  equity and cash
flows for the year then ended (not  presented  herein);  and in our report dated
March  25,  1998,  we  expressed  an  unqualified  opinion  on  those  financial
statements.  In our  opinion,  the  information  set  forth in the  accompanying
condensed balance sheet as of January 31, 1998 is fairly stated, in all material
respects, in relation to the balance sheet from which it has been derived.




September 11, 1998

                                       7
<PAGE>
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         RESULTS OF OPERATIONS AND FINANCIAL CONDITION


RESULTS OF OPERATIONS

The following  table is derived from the Company's  Statements of Operations and
shows the results of  operations  for the periods  indicated as a percentage  of
total revenues.

                                           Percentage of Total Revenues
                                           ----------------------------
                                     Three Months Ended     Six Months Ended
                                          July 31,              July 31,
                                          --------              ---------
                                      1998       1997       1998       1997
                                      ----       ----       ----       ----
Revenues:
     Net store sales                  68.8%      71.7%      67.9%      71.3%
     Net catalog sales                29.7       26.2       30.4       26.6
     Net wholesale sales               0.9        1.3        0.8        1.2
Other revenue                          0.6        0.8        0.9        0.9
                                     -----      -----      -----      -----
Total Revenues                       100.0%     100.0%     100.0%     100.0%

Costs and Expenses:
     Cost of products                 52.1       54.2       52.1       54.1
     Buying and occupancy             12.6       13.3       14.1       14.4
     Advertising and promotion        13.9       10.8       12.8       10.4
     General, selling
      and administrative              25.0       27.1       26.9       28.6

Other Expense                          0.4        0.3        0.4        0.2
                                     -----      -----      -----      -----

Loss Before Income Tax Benefit        (4.0)      (5.7)      (6.3)      (7.7)

Income Tax Benefit                    (1.6)      (2.3)      (2.5)      (3.1)
                                     -----      -----      -----      -----

Net Loss                              (2.4)%     (3.4)%     (3.8)%     (4.6)%
                                     =====      =====      =====      =====


                                       8
<PAGE>
REVENUES
Net sales  for the  three-month  and  six-month  periods  ended  July 31,  1998,
increased  $6,233,000,  or 14.5%, and $9,590,000,  or 12.2%, from the comparable
periods of the prior  year.  Returns  and  allowances  for the  three-month  and
six-month  periods  ended  July 31,  1998,  were  11.1% and  12.0% of sales,  as
compared  with 11.9% and 12.4% of sales for the  comparable  prior year periods.
For the three-month and six-month  periods ended July 31, 1998, as compared with
the same periods last year, net store sales increased  $2,981,000,  or 9.6%, and
$3,845,000,  or 6.8%, comparable store sales increased by 7.2% and 4.3%, and net
catalog sales  increased  $3,349,000  or 29.5%,  and  $5,970,000  or 28.2%.  The
increase in net store sales for the  three-month  period  ended July 31, 1998 as
compared  with the same prior year period  reflects  an 11.8%  increase in total
store  transactions,  which was  partially  offset by a 2.2% decrease in average
revenue  per  transaction.  Total  store  transactions  increased  3.9%  for the
six-months  ended July 31,  1998,  with a 2.7%  increase in average  revenue per
transaction, compared with the same prior year period. The increase in net store
sales for the  three-month  and  six-month  periods  ended July 31, 1998 is also
attributable  to the opening of five new stores since July 31,  1997,  partially
offset by three stores that closed during that same period.  The increase in net
catalog  sales for the  three-month  and  six-month  periods ended July 31, 1998
reflects  an  increase  of 55.9% and 45.0% in total  catalog  orders,  partially
offset by a 16.9% and 11.6% decrease in average  revenue per order,  compared to
the same  prior  year  periods.  The  increase  in net  catalog  sales is due to
increases  in sales  for both The  Sharper  Image  and The  Sharper  Image  Home
Collection catalogs, reflecting increased circulation and improved productivity.
In  addition,  the increase in net catalog  sales  reflects an increase in sales
from the Company's Internet site, sharperimage.com.  The increase in The Sharper
Image store and catalog  sales also  reflects  the  emphasis and the increase in
sales of the Company's Sharper Image Design proprietary products.

COST OF PRODUCTS
Cost of products for the three-month  and six-month  periods ended July 31, 1998
increased  $2,308,000,  or 9.8%, and  $3,487,000,  or 8.1%,  from the comparable
prior year periods.  The increase in cost of products is due to the higher sales
volume  compared to the same  periods  last year.  The gross margin rate for the
three-month period ended July 31, 1998 was 47.6% which was 2.2 percentage points
better than the comparable prior period. The gross margin rate for the six-month
period ended July 31, 1998 was 47.4% which was 2.0 percentage points better than
the comparable  prior period.  The higher gross margin rates reflect an increase
in sales of the Sharper Image Design proprietary products, which generally carry
higher margins.

BUYING AND OCCUPANCY
Buying and occupancy costs for the three-month and six-month  periods ended July
31,  1998  increased  $478,000,  or  8.3%,  and  $1,109,000,  or 9.7%  from  the
comparable  prior year periods.  The increase  primarily  reflects the occupancy
costs  associated with the five new stores opened since July 31, 1997, which was
partially  offset by the elimination of the occupancy costs of the three Sharper
Image stores closed during that same period.

ADVERTISING AND PROMOTION EXPENSES
Advertising and promotion  expenses for the  three-month  and six-month  periods
ended July 31, 1998 increased  $2,189,000,  or 46.4%,  and $3,155,000,  or 38.2%
from the  comparable  prior  year  periods.  The  increase  in  advertising  and
promotion  expenses for the  three-month  period ended July 31, 1998  reflects a
21.2% increase in pages  circulated,  including an 8.0% increase in circulation,
for The Sharper Image  catalog,  an increase in catalog paper prices as compared
with the prior  year,  and higher  other  advertising  costs.  The  increase  in
advertising and promotion  expenses for the six-month period ended July 31, 1998
reflects a 16.3% increase in pages

                                       9
<PAGE>
circulated,  including a 6.7%  increase in  circulation,  for The Sharper  Image
catalog,  increased circulation of the Sharper Image Home Collection catalog, an
increase in catalog  paper  prices as compared  with the prior year,  and higher
other advertising costs associated with the introduction of new products.

GENERAL, SELLING AND ADMINISTRATIVE EXPENSES
General,  selling and administrative  expenses for the three-month and six-month
periods ended July 31, 1998 increased $644,000, or 5.5%, and $1,270,000, or 5.6%
from the  comparable  prior year  periods.  The  increase was  primarily  due to
increases in overall selling expenses related to the increase in net sales.

LIQUIDITY AND CAPITAL RESOURCES
The Company met its short-term  liquidity needs and its capital  requirements in
the six-month period ended July 31, 1998 with available cash, trade credit,  and
borrowings under the credit facility. During the six-month period ended July 31,
1998, the Company's  cash  decreased by $2,908,000 to $593,000  primarily due to
the funding of working capital during the period.

The Company has a revolving secured credit facility with The CIT  Group/Business
Credit,  Inc. (CIT) which expires  September  2003. The credit facility has been
amended on several  occasions and, as of July 31, 1998, the agreement allows the
Company  borrowings and letters of credit up to a maximum of $28 million for the
period from October 1, 1998 through December 31, 1998, and $20 million for other
times of the year based on inventory  levels.  The credit facility is secured by
the Company's inventory,  accounts  receivable,  general intangibles and certain
other assets.  Borrowings under this facility bear interest at either prime plus
0.50% per annum or at LIBOR plus 2.50% per annum.  The credit facility  contains
certain financial covenants  pertaining to interest coverage ratio and net worth
and  contains  limitations  on  operating  leases,  other  borrowings,  dividend
payments and stock repurchases.  For the period ended July 31, 1998, the Company
was in compliance  with all  covenants.  At July 31, 1998,  the Company had $2.0
million  outstanding  on  its  revolving  credit  facility.   Letter  of  credit
commitments  outstanding  under the credit facility were $3.7 million.  Based on
financial performance, effective September 1, 1998, interest on borrowings under
the credit  facility  will be  lowered  to either  prime plus 0.25% per annum or
LIBOR plus 2.25% per annum.  Future  interest rates may stay at this lower level
if certain financial performance criteria are met.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures  (Term Loans) up to an aggregate of $4.5 million.  Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.75%
per annum or at LIBOR plus 2.75% per annum. Each Term Loan is to be repaid in 36
equal monthly principal  installments.  Notes payable included a Term Loan which
bears  interest  at a variable  rate of prime plus 0.75%,  provides  for monthly
principal payments of $55,555 plus the related interest payment,  and matures in
October 1999.  At July 31, 1998,  the balance of the Term Loan was $0.8 million.
Based on  financial  performance,  effective  September  1,  1998,  interest  on
borrowings  under the credit facility will be lowered to either prime plus 0.50%
per annum or LIBOR plus 2.50% per annum.  Future interest rates may stay at this
lower level if certain financial performance criteria are met.

Notes  payable  also  included  two  mortgage  loans  collateralized  by certain
property and  equipment.  In  connection  with the  expansion  of the  Company's
distribution center in 1995, the Company refinanced the mortgage loan. This $3.0
million  note bears  interest  at a fixed rate of 8.40%,  provides  for  monthly
payments of  principal  and  interest  in the amount of $29,367,  and matures in
January 2011. The other note bears interest at a variable rate equal to the rate
on 30-day  commercial  paper  plus  3.82%,  provides 

                                       10
<PAGE>
for monthly  payments of principal  and  interest in the amount of $14,320,  and
matures in January 2000. The respective balance of each note payable at July 31,
1998 is $2.7 million and $0.2 million.  During the  six-month  period ended July
31, 1998,  the Company  closed two stores  located in Escondido,  California and
Gurnee Mills,  Illinois.  The Company is currently  evaluating  its plan to open
four to eight new  Sharper  Image  stores  during  fiscal  1998.  Total  capital
expenditures estimated for the new and existing stores, including the remodel of
a number of existing stores, corporate headquarters, and the distribution center
for fiscal 1998 are between $6 million to $8 million.

The Company believes it will be able to fund its cash needs for the remainder of
the fiscal year through  internally  generated cash, trade credit and the credit
facility.

SEASONALITY
The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Christmas season. The secondary peak period for the Company is June,  reflecting
the gifting for  Father's  Day and  graduations.  A  substantial  portion of the
Company's  total revenues and all or most of the Company's net earnings occur in
the fourth quarter ending January 31. The Company  generally  experiences  lower
revenues and earnings during the other quarters and, as is typical in the retail
industry,  has incurred and may continue to incur losses in these quarters.  The
results of operations for these interim periods are not  necessarily  indicative
of the results for the full fiscal year.

YEAR 2000 MATTERS

The  Company  recognizes  that  the  arrival  of the  year  2000  poses a unique
worldwide  challenge to the ability of all systems to recognize  the date change
from December 31, 1999 to January 1, 2000. The year 2000 issue could result,  at
the  Company  and  elsewhere,  in system  failures  or  miscalculations  causing
disruptions of operations,  including, among other things, a temporary inability
to process  transactions or to engage in other normal business  activities.  The
company has assessed its computer and business  processes  and is  reprogramming
its  computer  applications  to provide for their  continued  functionality.  An
assessment of the readiness of the external entities with which it interfaces is
ongoing.

In 1996,  the Company  developed a detailed  year 2000  Conversion  Project Plan
("Plan") to address the methods to correct  possible  disruptions  of operations
due to the year  2000  issue.  The Plan took into  consideration  the  following
items: (i)  identification and inventorying of hardware,  application  software,
and equipment  utilizing  programmable  logic chips to control  aspects of their
operation,  with potential year 2000 problems;  (ii) assessment of scope of year
2000 issues for, and assigning  priorities to, each item based on its importance
to the Company's operations; (iii) remediation of year 2000 issues in accordance
with assigned  priorities,  by correction,  upgrade,  replacement or retirement;
(iv) testing for and validation of year 2000  compliance;  (v)  determination of
key vendor and  customers  and their year 2000  compliance.  Because the Company
uses a variety  of  information  technology  systems,  internally-developed  and
third-party  provided  software  and embedded  chip  equipment,  depending  upon
business  function and  location,  various  aspects of the  Company's  year 2000
efforts are in different  phases and are  proceeding in parallel.  At this time,
the difficult and time consuming task of identifying and  inventorying  hardware
and  application   software  with  year  2000  issues  and  developing  specific
strategies for compliance has been completed. The assessment process of internal
operating  systems is complete,  with critical  applications  being  determined,
planned for, and outlined. The Company's main operating system and hardware have
been upgraded

                                       11
<PAGE>
for year 2000 compliance,  with all critical application  conversion work having
begun. This critical  conversion work is scheduled to be tested and installed by
January 1999. Non-critical system conversions have been identified and scheduled
for completion in June 1999.  This conversion  process  encompasses all areas of
operations of the Company,  from verification of the year 2000 compliance of the
software accounting packages, to email systems, to telephone systems. Based upon
a detailed  review and update of the Plan performed in June 1998,  conversion of
all critical and non-critical Company programs are expected to be completed with
full implementation by June 1999.

The Company's  operations are also dependent on the year 2000 readiness of third
parties  who  do  business  with  the  Company.  In  particular,  the  Company's
information  technology systems interact with commercial electronic  transaction
processing  systems to handle  customer credit card purchases and other point of
sale transactions, and the Company is dependent on third-party suppliers of such
infrastructure  elements as  telephone  services,  electric  power,  water,  and
banking facilities. The Company does not depend to any significant degree on any
single  merchandise  vendor  or  upon  electronic  transaction  processing  with
individual vendors for merchandise purchases.  The Plan includes identifying and
initiating formal  communications  with key third parties and suppliers and with
significant  merchandise  vendors to  determine  the extent to which the Company
will be  vulnerable  to such  parties'  failure to  resolve  their own year 2000
issues.  Although  the  Company  has not been put on notice that any known third
party problem will not be resolved,  the Company has limited  information and no
assurance of additional  information concerning the year 2000 readiness of third
parties.  The resulting  risks to the Company's  business are very  difficult to
assess.

The estimated cost for this project is between  $500,000 and $1,000,000,  and is
being funded through operating cash flows.  Operating costs related to year 2000
compliance  projects will be incurred over several quarters and will be expensed
as incurred.

Based upon the planning and conversions  completed to date, the Company believes
that, with modifications to existing software,  conversions to new software, and
appropriate  remediation of embedded chip equipment,  the year 2000 issue is not
reasonably  likely to pose  significant  operational  problems for the Company's
information  technology  systems and embedded chip  equipment as so modified and
converted.

The Company is presently  unable to assess the likelihood  that the Company will
experience  operational  problems due to unresolved  year 2000 problems of third
parties who do business with the Company.  There can be no assurance  that other
entities  will achieve  timely year 2000  compliance;  if they do not, year 2000
problems  could  have a  material  impact  on the  Company's  operations.  Where
commercially  reasonable to do so, the Company  intends to assess its risks with
respect  to failure by third  parties to be year 2000  compliant  and to seek to
mitigate those risks. If such  mitigation is not achievable,  year 2000 problems
could have a material impact on the Company's operations.

The Company's  estimates of the costs of achieving year 2000  compliance and the
date by which year 2000  compliance  will be achieved are based on  management's
best  estimates,  which were derived  using  numerous  assumptions  about future
events including the continued  availability of certain  resources,  third party
modification  plans and other factors.  However,  there can be no assurance that
these  estimates will be achieved,  and actual  results could differ  materially
from  these   estimates.   Specific  factors  that  might  cause  such  material
differences  include,  but are not  limited  to,  the 

                                       12
<PAGE>
availability and cost of personnel  trained in year 2000  remediation  work, the
ability to locate and correct all computer  codes,  the success  achieved by the
Company's suppliers in reaching year 2000 readiness,  the timely availability of
necessary replacement items and similar uncertainties.

The  Company  presently  believes  that the most  reasonably  likely  worst-case
scenarios  that the Company might confront with respect to year 2000 issues have
to do with third parties not being year 2000 compliant. The Company is presently
evaluating vendor and customer  compliance and will develop  contingency  plans,
such as alternate vendor opportunities,  after obtaining compliance evaluations.
The Company timeline is to develop contingency plans by September 1999.

UNCERTAINTIES  AND RISK
The foregoing  discussion and analysis  should be read in  conjunction  with the
Company's financial  statements and notes thereto included with this report. The
foregoing  discussion  contains  certain  forward-looking  statements  that  are
subject to certain risks and  uncertainties  that could cause actual  results to
differ materially from those set forth in such forward-looking  statements. Such
risks and uncertainties  include,  without limitation,  risks of changing market
conditions in the overall economy and the retail industry,  consumer demand, the
opening of new stores,  actual  advertising  expenditures  by the  Company,  the
success of the Company's advertising and merchandising strategy, availability of
products,  transportation of products, unforeseen  difficulties arising from the
Company or its  vendors,  suppliers  or customers  modifying  their  information
technology systems,  software systems and embedded chip equipment to become year
2000  compliant,  and other factors  detailed from time to time in the Company's
annual and other  reports  filed with the  Securities  and Exchange  Commission.
Readers  are  cautioned  not to place undue  reliance  on these  forward-looking
statements,  which speak only as of the date thereof.  The Company undertakes no
obligations  to  publicly   release  any  revisions  to  these   forward-looking
statements or reflect events or circumstances after the date hereof.

                                       13
<PAGE>
                                     PART II

                                OTHER INFORMATION

Item 4. Submission of Matters to a Vote of Security Holders

          The  Company's  1998  Annual  Meeting  of  Stockholders  (the  "annual
          Meeting") was held on June 8, 1998.  The following  matters were voted
          on by the stockholders:

          1. Election of five Directors. Richard J. Thalheimer, Alan Thalheimer,
          Gerald  Napier,  Maurice  Gregg and Morton  David were  elected to the
          Company's  Board  of  Directors.  The  results  of the  voting  was as
          follows:  7,296,405  votes in favor of  Richard  J.  Thalheimer,  with
          51,060 votes withheld and 1,014,355 broker non-votes,  7,296,405 votes
          in favor of Alan Thalheimer,  with 51,060 votes withheld and 1,014,355
          broker  non-votes,  7,342,105  votes in favor of Gerald  Napier,  with
          5,360 votes withheld and 1,014,355 broker  non-votes,  7,342,105 votes
          in favor of Maurice  Gregg,  with 5,360 votes  withheld and  1,014,355
          broker non-votes, 7,342,105 votes in favor of Morton David, with 5,360
          votes withheld and 1,014,355 broker non-votes.

          2.  Ratification  of selection of Deloitte & Touche LLP as independent
          public  accountants for the Company for the fiscal year ending January
          31, 1999. The result of the vote was 7,339,984 shares in favor,  2,806
          shares  against,   4,675  shares   abstaining  and  1,014,355   broker
          non-votes.

Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits

10.1  Amended and  Restated  Stock Option  Plan.  (Incorporated  by reference to
      Registration Statement on Form S-8 filed on January 19, 1996 (Registration
      No. 33-3327).)

10.2  1994  Non-Employee  Director  Stock  Option  Plan  dated  October 7, 1994.
      (Incorporated by reference to Registration  Statement on Form S-8 filed on
      January 19, 1996 (Registration No. 33-3327).)

10.3  Cash or  Deferred  Profit  Sharing  Plan,  as  amended.  (Incorporated  by
      reference  to  Exhibit  10.2  to   Registration   Statement  on  Form  S-1
      (Registration No. 33-12755).)

10.4  Cash or Deferred  Profit  Sharing Plan Amendment No. 3.  (Incorporated  by
      reference to Exhibit  10.15 to Form 10-K for fiscal year ended January 31,
      1988).

10.5  Cash or Deferred  Profit  Sharing Plan Amendment No. 4.  (Incorporated  by
      reference to Exhibit  10.16 to Form 10-K for fiscal year ended January 31,
      1988.)

10.6  Form of Stock Purchase Agreement dated July 26, 1985 relating to shares of
      Common Stock  purchased  pursuant to exercise of employee  stock  options.
      (Incorporated  by reference to Exhibit 10.3 to  Registration  Statement on
      Form S-1 (Registration No. 33-12755).)

                                       14
<PAGE>
10.7  Form of Stock  Purchase  Agreement  dated  December  13, 1985  relating to
      shares of Common  Stock  purchase  pursuant to exercise of employee  stock
      options.  (Incorporated  by  reference  to  Exhibit  10.4 to  Registration
      Statement on Form S-1 (Registration No. 33-12755).)

10.8  Form of Stock  Purchase  Agreement  dated  November  10, 1986  relating to
      shares of Common Stock  purchased  pursuant to exercise of employee  stock
      options.  (Incorporated  by  reference  to  Exhibit  10.5 to  Registration
      Statement on Form S-1 (Registration No. 33-12755).)

10.9  Form of Director Indemnification Agreement.  (Incorporated by reference to
      Exhibit  10.42 to  Registration  Statement on Form S-1  (Registration  No.
      33-12755).)

10.10 Real Estate  Installment Note and Mortgage dated October 4, 1993 among the
      Company  and Lee  Thalheimer,  Trustee  for  the  Alan  Thalheimer  Trust.
      (Incorporated  by reference to Exhibit  10.20 to Form 10-K for fiscal year
      ended January 31, 1994)

10.11 Financing  Agreement  dated September 21, 1994 between the Company and CIT
      Group/Business Credit Inc.  (Incorporated by reference to Exhibit 10.12 to
      Form 10-Q for the quarter ended October 31, 1994)

10.12 The Sharper  Image  401(K)  Savings  Plan  (Incorporated  by  reference to
      Exhibit  10.21 to  Registration  Statement of Form S-8  (Registration  No.
      33-80504) dated June 21, 1994))

10.13 Chief  Executive  Officer   Compensation  Plan  dated  February  3,  1995.
      (Incorporated  by  reference  to  Exhibit  10.24 to the Form  10-K for the
      fiscal year ended January 31, 1995.)

10.14 Annual Report for the Sharper Image 401(K) Savings Plan  (incorporated  by
      reference to Form 11-K (Registration No. 33-80504) for the plan year ended
      December 31, 1995.)

10.15 Split-Dollar  Agreement  between the Company  and Mr. R.  Thalheimer,  its
      Chief  Executive  Officer dated October 13, 1995,  effective as of May 17,
      1995. (Incorporated by reference to Exhibit 10.17 to the Form 10-K for the
      fiscal year ended January 31, 1996.)

10.16 Assignments of Life Insurance Policy as Collateral, both dated October 13,
      1995, effective May 17, 1995.  (Incorporated by reference to Exhibit 10.18
      to the Form 10-K for the fiscal year ended January 31, 1996.)

10.17 Amendment  to the  Financing  Agreement  dated May 15,  1996  between  the
      Company and The CIT Group/Business Credit Inc.  (Incorporated by reference
      to Exhibit 10.19 to the Form 10Q for the quarter ended April 30, 1996).

10.18 Warrant to Purchase  Common Stock Agreement dated May 15, 1996 between the
      Company and The CIT Group/Business Credit Inc.  (Incorporated by reference
      to Exhibit 10.20 to the Form 10Q for the quarter ended April 30, 1996).

10.19 CAPEX Term Loan Promissory note dated October 15, 1996 between the Company
      and The CIT  Group/Business  Credit Inc.  (Incorporated  by  reference  to
      Exhibit 10.21 to the Form 10Q for the quarter ended October 31, 1996.)

                                       15
<PAGE>
10.20 Employment  Agreement between the Company and Mr. Barry Gilbert,  its Vice
      Chairman and Chief Operating Officer dated and effective December 2, 1996.
      (Incorporated  by  reference  to  Exhibit  10.20 to the Form  10-K for the
      fiscal year ended January 31, 1997.)

10.21 Amendment to the Financing  Agreement  dated February 13, 1997 between the
      Company and The CIT Group/Business Credit Inc.  (Incorporated by reference
      to Exhibit  10.21 to the Form 10-K for the fiscal  year ended  January 31,
      1997.)

10.22 Warrant to Purchase Common Stock Agreement dated February 13, 1997 between
      the  Company  and The CIT  Group/Business  Credit  Inc.  (Incorporated  by
      reference  to  Exhibit  10.22 to the Form 10-K for the  fiscal  year ended
      January 31, 1997.)

10.23 Amendment  to the  Financing  Agreement  dated March 24, 1997  between the
      Company and The CIT Group/Business Credit Inc.  (Incorporated by reference
      to Exhibit  10.23 to the Form 10-K for the fiscal  year ended  January 31,
      1997.)

10.24 Warrant to Purchase Common Stock Agreement dated April 6, 1998 between the
      Company and the CIT Group/Business Credit Inc.  (Incorporated by reference
      to Exhibit  10.24 to the Form 10-K for the fiscal  year ended  January 31,
      1998.)

10.25 Amendment  to the  Financing  Agreement  dated  April 6, 1998  between the
      Company and The CIT Group/Business Credit Inc.  (Incorporated by reference
      to Exhibit  10.25 to the Form 10-K for the fiscal  year ended  January 31,
      1998.)

11.1  Statement Re: Computation of Earnings per Share.

15.0  Letter Re: Unaudited Interim Financial Information.

27.0  Financial Data Schedule

(b) Reports on Form 8-K

      The  Company  has not filed any  reports on Form 8-K for the three  months
      ended July 31, 1998.

                                       16
<PAGE>
                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                            SHARPER IMAGE CORPORATION



Date: September 11, 1998                      by:/s/  Barry Gilbert             
     --------------------                        -----------------------------
                                                     Barry Gilbert
                                                     Vice Chairman
                                                     Chief Operating Officer



                                             by:/s/  Tracy Y. Wan           
                                                -----------------------------
                                                     Tracy Y. Wan
                                                     Executive Vice President
                                                     Chief Financial Officer

                                       17




                                                                    Exhibit 11.1


SHARPER IMAGE CORPORATION
STATEMENTS RE: COMPUTATION OF EARNINGS PER SHARE
<TABLE>
<CAPTION>
                                            Three Months Ended         Six Months Ended
                                                 July 31,                    July 31,
                                                 --------                    --------
Dollars in thousands, except                1998          1997         1998          1997
per share amounts                           ----          ----         ----          ----
<S>                                     <C>           <C>           <C>           <C>        
Net loss                                $   (1,183)   $   (1,492)   $   (3,373)   $   (3,658)


Average shares of common stock
 outstanding during the period           8,525,826     8,273,103     8,444,787     8,270,073
                                        ==========    ==========    ==========    ==========

Basic Loss per Share                    $    (0.14)   $    (0.18)   $    (0.40)   $    (0.44)
                                        ==========    ==========    ==========    ==========

Average shares of common stock
 outstanding during the period           8,525,826     8,273,103     8,444,787     8,270,073

Add:
Incremental shares from assumed
  exercise of stock options - diluted            *             *             *             *
                                        ----------    ----------    ----------    ----------

                                         8,525,826     8,273,103     8,444,787     8,270,073
                                        ==========    ==========    ==========    ==========

Diluted Loss per Share                  $    (0.14)   $    (0.18)   $    (0.40)   $    (0.44)
                                        ==========    ==========    ==========    ==========
</TABLE>


*  Incremental shares from assumed exercise of stock options are antidilutive
   for diluted loss per share, and therefore are not presented.


Audit Letter
                                                                    Exhibit 15.0

September 11, 1998


Board of Directors
Sharper Image Corporation
San Francisco, California

We have made a review, in accordance with standards  established by the American
Institute of Certified Public  Accountants,  of the unaudited  interim financial
information of Sharper Image Corporation for the periods ended July 31, 1998 and
1997, as indicated in our report dated  September  11, 1998;  because we did not
perform an audit, we expressed no opinion on that information.

We are aware  that our  report  referred  to above,  which is  included  in your
Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  July  31,  1998  is
incorporated by reference in Registration  Statement No. 33-12755, No. 33-80504,
and No. 33-3327 on Forms S-8 of Sharper Image Corporation.

We are also aware that the aforementioned report,  pursuant to Rule 436(c) under
the  Securities  Act of  1933,  is not  considered  a part  of the  Registration
Statement  prepared  or  certified  by an  accountant  or a report  prepared  or
certified by an accountant within the meaning of Sections 7 and 11 of that Act.

Yours truly,


<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               JUL-31-1998
<CASH>                                             593
<SECURITIES>                                         0
<RECEIVABLES>                                    5,815
<ALLOWANCES>                                     (644)
<INVENTORY>                                     25,243
<CURRENT-ASSETS>                                41,621
<PP&E>                                          60,155
<DEPRECIATION>                                  40,077
<TOTAL-ASSETS>                                  65,080
<CURRENT-LIABILITIES>                           31,029
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            85
<OTHER-SE>                                      26,039
<TOTAL-LIABILITY-AND-EQUITY>                    65,080
<SALES>                                        100,476
<TOTAL-REVENUES>                                89,283
<CGS>                                           46,522
<TOTAL-COSTS>                                   94,567
<OTHER-EXPENSES>                                   (9)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 347
<INCOME-PRETAX>                                (5,622)
<INCOME-TAX>                                   (2,249)
<INCOME-CONTINUING>                            (3,373)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (3,373)
<EPS-PRIMARY>                                   (0.40)
<EPS-DILUTED>                                   (0.40)
        

</TABLE>


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