SHARPER IMAGE CORP
10-Q, 1998-12-15
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q



(Mark One)

[X]  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the quarterly period ended October 31, 1998

                                       or

[ ]  Transition  report  pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange Act of 1934 for the transition period from ____________________ to
     ____________________


Commission File Number:  0-15827


                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


       Delaware                                           94-2493558
(State of Incorporation)                    (I.R.S. Employer Identification No.)


                650 Davis Street, San Francisco, California 94111
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.
                                    Yes X    No 
                                       ---      ---


Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

     Common Stock, $0.01 par value, 8,671,200 shares as of December 9, 1998

                                       1

<PAGE>


PART I
FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS

<CAPTION>
                                                                                      October 31,      January 31,       October 31,
                                                                                         1998             1998              1997
Dollars in thousands, except per share amounts                                        (Unaudited)       (Note A)         (Unaudited)
                                                                                      -----------       --------         -----------
<S>                                                                                     <C>              <C>              <C>    
ASSETS
Current Assets:
   Cash and equivalents                                                                 $   711          $ 3,501          $   547
   Accounts receivable, net of allowance for doubtful
    accounts of $902, $508 and $493                                                       7,673            8,189            6,957
   Merchandise inventories                                                               35,670           34,534           38,496
   Deferred catalog costs                                                                 7,000            4,982            6,794
   Prepaid expenses and other                                                             7,099            3,429            9,014
                                                                                        -------          -------          -------
Total Current Assets                                                                     58,153           54,635           61,808
Property and equipment, net                                                              20,947           20,842           19,786
Deferred taxes and other assets                                                           3,380            3,185            3,626
                                                                                        -------          -------          -------
Total Assets                                                                            $82,480          $78,662          $85,220
                                                                                        =======          =======          =======

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                                                $32,611          $35,271          $36,471
   Deferred revenue                                                                       6,170            6,784            6,469
   Current portion of notes payable                                                         799              947              942
                                                                                        -------          -------          -------
Total Current Liabilities                                                                39,580           43,002           43,882
Revolving loan                                                                           12,587             --             11,247
Notes payable                                                                             2,548            3,299            3,538
Other liabilities                                                                         3,101            3,205            3,267
                                                                                        -------          -------          -------
Total Liabilities                                                                        57,816           49,506           61,934
                                                                                        -------          -------          -------

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none                                --               --               --
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
  8,529,750, 8,356,280 and 8,342,640 shares                                                  85               83               83
 Additional paid-in capital                                                              10,043            9,704            9,718
 Retained earnings                                                                       14,536           19,369           13,485
                                                                                        -------          -------          -------
Total Stockholders' Equity                                                               24,664           29,156           23,286
                                                                                        -------          -------          -------
Total Liabilities and Stockholders' Equity                                              $82,480          $78,662          $85,220
                                                                                        =======          =======          =======

<FN>
                                                 See notes to financial statements.
</FN>
</TABLE>

                                                                 2

<PAGE>


<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)

<CAPTION>
                                                                     Three Months Ended                     Nine Months Ended
Dollars in thousands, except per share amounts                           October 31,                           October 31,
                                                               ------------------------------        ------------------------------
                                                                  1998               1997               1998               1997
                                                               -----------        -----------        -----------        -----------
<S>                                                            <C>                <C>                <C>                <C>        
REVENUES:
   Sales                                                       $    48,500        $    46,569        $   148,976        $   136,552
   Less: returns and allowances                                      5,946              5,956             17,971             17,078
                                                               -----------        -----------        -----------        -----------
  Net Sales                                                         42,554             40,613            131,005            119,474
   Other revenue                                                       401                493              1,233              1,245
                                                               -----------        -----------        -----------        -----------
                                                                    42,955             41,106            132,238            120,719
                                                               -----------        -----------        -----------        -----------


COST AND EXPENSES:
   Cost of products                                                 22,404             22,115             68,927             65,150
   Buying and occupancy                                              6,397              5,946             18,995             17,436
   Advertising and promotion                                         4,906              4,036             16,322             12,297
   General, selling, and administrative                             12,285             11,429             36,314             34,189
                                                               -----------        -----------        -----------        -----------
                                                                    45,992             43,526            140,558            129,072
                                                               -----------        -----------        -----------        -----------

OPERATING LOSS                                                      (3,037)            (2,420)            (8,320)            (8,353)

OTHER INCOME (EXPENSE):
   Interest expense, net                                              (242)              (228)              (589)              (412)
   Other income, net                                                   845                 30                854                 50
                                                               -----------        -----------        -----------        -----------
                                                                       603               (198)               265               (362)
                                                               -----------        -----------        -----------        -----------

Loss Before Income Tax Benefit                                      (2,434)            (2,618)            (8,055)            (8,715)

Income Tax Benefit                                                    (974)            (1,047)            (3,222)            (3,486)
                                                               -----------        -----------        -----------        -----------

Net Loss                                                       $    (1,460)       $    (1,571)       $    (4,833)       $    (5,229)
                                                               ===========        ===========        ===========        ===========

Net Loss Per Share, basic and diluted                          $     (0.17)       $     (0.19)       $     (0.57)       $     (0.63)
                                                               ===========        ===========        ===========        ===========

Weighted Average Number of Shares,
   basic and diluted                                             8,529,750          8,319,688          8,473,419          8,286,854

<FN>
                                                 See notes to financial statements.
</FN>
</TABLE>

                                                                 3

<PAGE>


<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
<CAPTION>
(Unaudited)                                                                                                 Nine Months Ended
                                                                                                                October 31,
                                                                                                       ----------------------------
Dollars in thousands                                                                                     1998                1997
                                                                                                       --------            --------
<S>                                                                                                    <C>                 <C>      
Cash was Provided by (Used for) Operating Activities:
   Net loss                                                                                            $ (4,833)           $ (5,229)
   Adjustments to reconcile net loss to net cash used for operations:
     Depreciation and amortization                                                                        3,528               5,104
     Deferred rent expense                                                                                   57                 128
     Deferred income taxes                                                                               (3,222)             (3,486)
     Gain on sale of equipment                                                                             (840)               --
  Changes in:
     Merchandise inventories                                                                             (1,136)            (11,131)
     Accounts receivable                                                                                    516              (1,042)
     Deferred catalog costs, prepaid expenses and other                                                  (2,661)             (4,309)
     Accounts payable and accrued expenses                                                               (2,629)               (182)
     Deferred revenue and other liabilities                                                                (775)              1,078
                                                                                                       --------            --------
Cash Used for Operating Activities                                                                      (11,995)            (19,069)
                                                                                                       --------            --------

Cash was Provided by (Used for) Investing Activities:
   Property and equipment expenditures                                                                   (5,115)             (1,935)
   Proceeds from sale of equipment                                                                        2,291                  57
                                                                                                       --------            --------
Cash Used for Investing Activities                                                                       (2,824)             (1,878)
                                                                                                       --------            --------

Cash was Provided by (Used for) Financing Activities:
   Proceeds from revolving loan                                                                          42,614              19,497
   Payments on revolving loan                                                                           (30,027)             (8,250)
   Issuance of common stock for stock options, net of repurchases                                           341                  66
   Principal payments on notes payable                                                                     (899)               (692)
                                                                                                       --------            --------
Cash Provided by Financing Activities                                                                    12,029              10,621
                                                                                                       --------            --------

Net Decrease in Cash and Equivalents                                                                     (2,790)            (10,326)
                                                                                                       --------            --------
Cash and Equivalents at Beginning of Period                                                               3,501              10,873
                                                                                                       --------            --------

Cash and Equivalents at End of Period                                                                  $    711            $    547
                                                                                                       ========            ========



Supplemental Disclosure of Cash Paid for:
   Interest                                                                                            $    557            $    463
   Income Taxes                                                                                        $   --              $    409

<FN>
                                                 See notes to financial statements.
</FN>
</TABLE>

                                                                 4

<PAGE>


                            SHARPER IMAGE CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS

       Three-month and nine-month periods ended October 31, 1998 and 1997

                                   (Unaudited)

NOTE A - Financial Statements

The  condensed  balance  sheets at October  31,  1998 and 1997,  and the related
condensed  statements  of  operations  and cash  flows for the  three-month  and
nine-month  periods  ended  October 31, 1998 and 1997 have been  prepared by the
Company,  without audit. In the opinion of management,  all  adjustments  (which
include  only normal  recurring  adjustments)  necessary  to present  fairly the
financial position, results of operations and cash flows at October 31, 1998 and
1997, and for all periods presented, have been made.

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Christmas season. The secondary peak period for the Company is June,  reflecting
the gifting for  Father's  Day and  graduations.  A  substantial  portion of the
Company's  total revenues and all or most of the Company's net earnings occur in
the fourth quarter ending January 31. The Company  generally  experiences  lower
revenues and earnings during the other quarters and, as is typical in the retail
industry,  has incurred and may continue to incur losses in these quarters.  The
results of operations for these interim periods are not  necessarily  indicative
of the results for the full fiscal year.

The balance sheet at January 31, 1998,  presented herein,  has been derived from
the audited balance sheet of the Company.

Certain information and disclosures normally included in the notes to the annual
financial  statements  prepared in accordance with generally accepted accounting
principles   have  been  omitted  from  these  interim   financial   statements.
Accordingly,  these interim  financial  statements should be read in conjunction
with the financial  statements and notes thereto  included in the Company's 1997
Annual Report.

NOTE B- Revolving Loan and Notes Payable

The Company has a revolving secured credit facility with The CIT  Group/Business
Credit,  Inc. (CIT) which expires  September  2003. The credit facility has been
amended on several  occasions and, as of October 31, 1998, the agreement  allows
Company  borrowings and letters of credit up to a maximum of $28 million for the
period from October 1, 1998 through December 31, 1998, and $20 million for other
times of the year based on inventory  levels.  The credit facility is secured by
the Company's inventory,  accounts  receivable,  general intangibles and certain
other assets.  Borrowings under this facility bear interest at either prime plus
0.25% per annum or at LIBOR plus 2.25% per annum based on financial performance.
The credit facility contains certain financial covenants  pertaining to interest
coverage ratio and net worth and contains limitations on operating leases, other
borrowings,  dividend  payments and stock  repurchases.  For the three-month and
nine-month  periods ended October 31, 1998,  the Company was in compliance  with
all covenants. At October 31, 1998, the Company had $12.6 million outstanding on
its revolving credit facility.  Letter of credit  commitments  outstanding under
the credit facility were $7.8 million.

                                       5

<PAGE>


In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures  (Term Loans) up to an aggregate of $4.5 million.  Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.50%
per annum or at LIBOR plus 2.50% per annum based on financial performance.  Each
Term Loan is to be repaid in 36 equal monthly principal installments. At October
31, 1998,  notes payable  included a $0.7 million Term Loan which bears interest
at a variable rate of prime plus 0.50%,  provides for monthly principal payments
of $55,555 plus the related interest payment, and matures in October 1999.

At October 31, 1998,  notes payable also  included a $2.7 million  mortgage loan
collateralized  by certain  property.  In  connection  with the expansion of the
Company's distribution center in 1995, the Company refinanced the mortgage loan.
This note bears interest at a fixed rate of 8.40%, provides for monthly payments
of principal and interest in the amount of $29,367, and matures in January 2011.

NOTE C - Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management  believes that the  resolution of these matters will not
have a  material  effect on the  Company's  financial  position  or  results  of
operations.

NOTE D - New Accounting Standards

In April 1998, the Accounting  Standards Executive Committee issued Statement of
Position  (SOP)  98-5,  Reporting  on the Costs of  Start-Up  Activities,  which
requires costs of start-up  activities and organization  costs to be expensed as
incurred.  The SOP  requires  entities to expense as incurred  all  start-up and
preopening costs that are not otherwise  capitalizable as long-lived assets. The
SOP will be effective for fiscal years  beginning  after  December 15, 1998. The
Company's  adoption of the new accounting  standard will involve the recognition
of the cumulative effect, if any, of the change in accounting principle required
by the SOP as a one-time charge against earnings,  net of any related income tax
effect, retroactive to the beginning of the fiscal year of adoption. The Company
is in the process of assessing the effect, if any, of this statement.

Effective   February  1,  1998,  the  Company  adopted  Statement  of  Financial
Accounting Standards No. 130, "Reporting  Comprehensive  Income." This Statement
requires that all items recognized  under accounting  standards as components of
comprehensive  income be  reported  in an  annual  financial  statement  that is
displayed with the same prominence as other annual  financial  statements.  This
Statement  also requires that an entity  classify  items of other  comprehensive
income by their nature in an annual  financial  statement.  For  example,  other
comprehensive  income may  include  foreign  currency  translation  adjustments,
minimum  pension  liability  adjustments,  and  unrealized  gains and  losses on
marketable  securities  classified as  available-for-sale.  Comprehensive income
does not differ  from net income for the  Company  for the three and nine months
ended October 31, 1998 and 1997.

NOTE E - Reclassifications

Certain  reclassifications have been made to prior periods' financial statements
in order to conform with current period classifications.

                                       6

<PAGE>


                      INDEPENDENT ACCOUNTANTS REVIEW REPORT

The condensed  balance sheets of the Company as of October 31, 1998 and 1997 and
the  related  condensed   statements  of  operations  for  the  three-month  and
nine-month  periods  then ended and cash flows for the  nine-month  periods then
ended have been reviewed by the Company's  independent  accountants,  Deloitte &
Touche LLP, whose report  covering  their review of the financial  statements is
presented herein.

                                       7

<PAGE>


[Deloitte & Touche LLP Letterhead]

INDEPENDENT ACCOUNTANT'S REPORT


Board of Directors
Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation  as of  October  31,  1998  and  1997,  and  the  related  condensed
statements of operations for the three-month  and nine-month  periods then ended
and cash flows for the nine-month periods then ended. These financial statements
are the responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the  expression  of an opinion  regarding the  financial  statements  taken as a
whole. Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with generally accepted accounting principles.

We have  previously  audited,  in accordance  with generally  accepted  auditing
standards,  the balance  sheet of Sharper  Image  Corporation  as of January 31,
1998, and the related  statements of operations,  stockholders'  equity and cash
flows for the year then ended (not  presented  herein);  and in our report dated
March  25,  1998,  we  expressed  an  unqualified  opinion  on  those  financial
statements.  In our  opinion,  the  information  set  forth in the  accompanying
condensed balance sheet as of January 31, 1998 is fairly stated, in all material
respects, in relation to the balance sheet from which it has been derived.

/s/ Deloitte & Touche LLP


December 9, 1998


<PAGE>


ITEM 2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF RESULTS OF  OPERATIONS  AND
          FINANCIAL CONDITION


RESULTS OF OPERATIONS

<TABLE>
The following  table is derived from the Company's  Statements of Operations and
shows the results of  operations  for the periods  indicated as a percentage  of
total revenues.

<CAPTION>
                                                                                  Percentage of Total Revenues
                                                                   ----------------------------------------------------------- 
                                                                     Three Months Ended                   Nine Months Ended
                                                                         October 31,                         October 31,
                                                                   -----------------------             ----------------------- 
                                                                    1998             1997              1998              1997
                                                                   -----             -----             -----             ----- 
<S>                                                                 <C>               <C>               <C>               <C>  
Revenues:
     Net store sales                                                65.5%             69.4%             67.1%             70.7%
     Net catalog sales                                              29.4              25.8              30.1              26.3
     Net wholesale sales                                             4.2               3.6               1.9               2.0
     Other revenue                                                   0.9               1.2               0.9               1.0
                                                                   -----             -----             -----             ----- 
Total Revenues                                                     100.0%            100.0%            100.0%            100.0%

Costs and Expenses:
     Cost of products                                               52.2              53.8              52.1              54.0
     Buying and occupancy                                           14.9              14.5              14.4              14.4
     Advertising and promotion                                      11.4               9.8              12.3              10.2
     General, selling and administrative                            28.6              27.8              27.5              28.3

Other Expense/(Income)                                              (1.4)              0.5              (0.2)              0.3
                                                                   -----             -----             -----             ----- 

Loss Before Income Tax Benefit                                      (5.7)             (6.4)             (6.1)             (7.2)

Income Tax Benefit                                                  (2.3)             (2.6)             (2.4)             (2.9)
                                                                   -----             -----             -----             ----- 

Net Loss                                                            (3.4)%            (3.8)%            (3.7)%            (4.3)%
                                                                   =====             =====             =====             ===== 
</TABLE>

                                                                 9

<PAGE>


Revenues

Net sales for the  three-month  and  nine-month  periods ended October 31, 1998,
increased  $1,941,000,  or 4.8%, and  $11,531,000,  or 9.7%, from the comparable
periods of the prior  year.  Returns  and  allowances  for the  three-month  and
nine-month  periods  ended October 31, 1998,  were 12.3% and 12.1% of sales,  as
compared with 12.8% and 12.5% of sales for the comparable prior year periods.

For the  three-month  period ended  October 31, 1998,  as compared with the same
period  last  year,  net  store  sales  decreased  $381,000,  or  1.3%.  For the
nine-month  period ended  October 31, 1998 as compared with the same period last
year, net store sales  increased  $3,464,000,  or 4.1%. For the  three-month and
nine-month  periods ended October 31, 1998,  comparable store sales remained the
same and increased  3.1%,  respectively,  as compared with the same periods last
year. The decrease in net store sales for the  three-month  period ended October
31, 1998 as compared with the same prior year period reflects a 1.9% decrease in
average revenue per  transaction,  which was partially offset by a 0.5% increase
in total  store  transactions.  The  decrease  in net store sales for the fiscal
quarter ended October 31, 1998 is also attributable to the remodeling of several
key stores,  during  which time  period only a portion of each of the  remodeled
stores was open for business.  For the nine-months ended October 31, 1998, total
store  transactions  increased 2.8% with a 1.1% increase in average  revenue per
transaction, compared with the same prior year period. The increase in net store
sales for the nine-month  period ended October 31, 1998 is also  attributable to
the opening of five new stores since October 31, 1997, partially offset by three
stores that closed during that same period,  and lower sales  resulting from the
remodeling of several key stores.

For the three-month  and nine-month  periods ended October 31, 1998, net catalog
sales increased $2,018,000 or 19.0%, and $7,988,000 or 25.1%,  respectively,  as
compared with the same periods last year.  The increase in net catalog sales for
the  three-month  and  nine-month  periods  ended  October 31, 1998  reflects an
increase of 22.4% and 37.0%,  respectively,  in total catalog orders,  partially
offset by a 2.8% and 8.6% decrease in average revenue per order, compared to the
same prior year  periods.  The increase in net catalog sales is due to increases
in sales  for both The  Sharper  Image and The  Sharper  Image  Home  Collection
catalogs. In addition, the increase in net catalog sales reflects an increase in
sales from the Company's Internet site, sharperimage.com.

The  increase in net sales also  reflects the emphasis and the increase in sales
of the Company's Sharper Image Design proprietary products.

Cost of Products

Cost of products for the  three-month  and nine-month  periods ended October 31,
1998 increased $289,000,  or 1.3%, and $3,777,000,  or 5.8%, from the comparable
prior year periods.  The increase in cost of products is due to the higher sales
volume  compared to the same  periods  last year.  The gross margin rate for the
three-month  and  nine-month  periods ended October 31, 1998 was 47.4% which was
1.9 percentage points better than the comparable prior period.  The higher gross
margin  rate  reflects  an  increase  in  sales  of  the  Sharper  Image  Design
proprietary products, which generally have higher margins.

Buying and Occupancy

Buying and occupancy  costs for the  three-month  and  nine-month  periods ended
October  31,  1998  increased  $451,000,  or  7.6%,  and  $1,559,000,  or  9.0%,
respectively,  from the comparable  prior year periods.  The increase  primarily
reflects the occupancy  costs  associated  with the five new stores opened

                                       10

<PAGE>


since October 31, 1997,  which was partially  offset by the  elimination  of the
occupancy  costs of the three  Sharper  Image  stores  closed  during  that same
period.

Advertising and Promotion Expenses

Advertising and promotion  expenses for the  three-month and nine-month  periods
ended October 31, 1998 increased $870,000,  or 21.6%, and $4,025,000,  or 32.7%,
respectively,   from  the  comparable  prior  year  periods.   The  increase  in
advertising and promotion  expenses for the three-month period ended October 31,
1998  reflects  an 8.1%  increase  in pages  circulated  for The  Sharper  Image
catalog, including a 6.6% increase in circulation,  an increase in catalog paper
prices as compared with the prior year, and higher other advertising  costs. The
increase in advertising and promotion  expenses for the nine-month  period ended
October 31, 1998 reflects a 13.4%  increase in pages  circulated for The Sharper
Image catalog, including a 6.6% increase in circulation,  an increase in catalog
paper prices as compared with the prior year, and higher other advertising costs
associated with the introduction of new products.

General, Selling and Administrative Expenses

General,  selling and administrative expenses for the three-month and nine-month
periods ended October 31, 1998 increased $856,000,  or 7.5%, and $2,125,000,  or
6.2%,  respectively,  from the comparable  prior year periods.  The increase was
primarily due to increases in overall selling  expenses  related to the increase
in net sales.

Other Income (Expense)

Other income,  net, for the three-month and nine-month periods ended October 31,
1998,  increased  $815,000 and $804,000 from the comparable  prior year periods,
reflecting the gain on sale of certain equipment.

Liquidity and Capital Resources

The Company met its short-term  liquidity needs and its capital  requirements in
the nine-month  period ended October 31, 1998 with available cash, trade credit,
and borrowings  under the credit  facility.  During the nine-month  period ended
October 31,  1998,  the  Company's  cash  decreased  by  $2,790,000  to $711,000
primarily due to the funding of working capital and capital expenditures for new
and remodeled stores.

The Company has a revolving secured credit facility with The CIT  Group/Business
Credit,  Inc. (CIT) which expires  September  2003. The credit facility has been
amended on several  occasions and, as of October 31, 1998, the agreement  allows
Company  borrowings and letters of credit up to a maximum of $28 million for the
period from October 1, 1998 through December 31, 1998, and $20 million for other
times of the year based on inventory  levels.  The credit facility is secured by
the Company's inventory,  accounts  receivable,  general intangibles and certain
other assets.  Borrowings under this facility bear interest at either prime plus
0.25% per annum or at LIBOR plus 2.25% per annum based on financial performance.
The credit facility contains certain financial covenants  pertaining to interest
coverage ratio and net worth and contains limitations on operating leases, other
borrowings,  dividend  payments and stock  repurchases.  For the three-month and
nine-month  periods ended October 31, 1998,  the Company was in compliance  with
all covenants. At October 31, 1998, the Company had $12.6 million outstanding on
its revolving credit facility.  Letter of credit  commitments  outstanding under
the credit facility were $7.8 million.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures  (Term Loans) up to an aggregate of $4.5 million.  Amounts borrowed
under the Term Loans bear interest at a variable rate of

                                       11

<PAGE>


either  prime plus  0.50% per annum or at LIBOR  plus  2.50% per annum  based on
financial  performance.  Each  Term  Loan is to be  repaid  in 36 equal  monthly
principal  installments.  At October 31,  1998,  notes  payable  included a $0.7
million Term Loan which bears  interest at a variable  rate of prime plus 0.50%,
provides for monthly  principal  payments of $55,555  plus the related  interest
payment, and matures in October 1999.

At October 31, 1998,  notes payable also  included a $2.7 million  mortgage loan
collateralized  by certain  property.  In  connection  with the expansion of the
Company's distribution center in 1995, the Company refinanced the mortgage loan.
This note bears interest at a fixed rate of 8.40%, provides for monthly payments
of principal and interest in the amount of $29,367, and matures in January 2011.

During the  nine-month  period ended  October 31, 1998,  the Company  closed two
stores located in Escondido,  California  and Gurnee Mills,  Illinois and opened
one new store in Orlando,  Florida.  Subsequent to October 31, 1998, the Company
opened three new Sharper Image stores located in King of Prussia,  Pennsylvania,
West Nyack, New York, and Towson, Maryland. Total capital expenditures estimated
for the new and existing  stores,  including the remodel of a number of existing
stores, corporate headquarters,  and the distribution center for fiscal 1998 are
approximately $7.0 to $8.0 million.

The Company believes it will be able to fund its cash needs for the remainder of
the fiscal year through  internally  generated cash, trade credit and the credit
facility.

Seasonality

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Christmas season. The secondary peak period for the Company is June,  reflecting
the gifting for  Father's  Day and  graduations.  A  substantial  portion of the
Company's  total revenues and all or most of the Company's net earnings occur in
the fourth quarter ending January 31. The Company  generally  experiences  lower
revenues and earnings during the other quarters and, as is typical in the retail
industry,  has incurred and may continue to incur losses in these quarters.  The
results of operations for these interim periods are not  necessarily  indicative
of the results for the full fiscal year.

Year 2000 Matters

The  Company  recognizes  that  the  arrival  of the  year  2000  poses a unique
worldwide  challenge to the ability of all systems to recognize  the date change
from December 31, 1999 to January 1, 2000. The year 2000 issue could result,  at
the  Company  and  elsewhere,  in system  failures  or  miscalculations  causing
disruptions of operations,  including, among other things, a temporary inability
to process  transactions or to engage in other normal business  activities.  The
company has assessed its computer and business  processes  and is  reprogramming
its  computer  applications  to provide for their  continued  functionality.  An
assessment of the readiness of the external entities with which it interfaces is
ongoing.

In 1996,  the Company  developed a detailed  year 2000  Conversion  Project Plan
(Plan) to address the methods to correct possible  disruptions of operations due
to the year 2000 issue.  The Plan took into  consideration  the following items:
(i)  identification  and  inventorying of hardware,  application  software,  and
equipment  utilizing  programmable  logic  chips  to  control  aspects  of their
operation,  with potential year 2000 problems;  (ii) assessment of scope of year
2000 issues for, and assigning  priorities to, each item based on its importance
to the Company's operations; (iii) remediation of

                                       12

<PAGE>


year 2000 issues in accordance with assigned priorities, by correction, upgrade,
replacement  or  retirement;  (iv)  testing  for and  validation  of  year  2000
compliance;  and, (v)  determination of key vendors and customers and their year
2000  compliance.  Because the Company uses a variety of information  technology
systems,  internally-developed  and third-party  provided  software and embedded
chip equipment,  depending upon business function and location,  various aspects
of the Company's year 2000 efforts are in different phases and are proceeding in
parallel. At this time, the difficult and time consuming task of identifying and
inventorying  hardware  and  application  software  with  year 2000  issues  and
developing specific strategies for compliance has been completed. The assessment
process of internal  operating systems is complete,  with critical  applications
being determined, planned for, and outlined. The Company's main operating system
and  hardware  have been  upgraded for year 2000  compliance,  with all critical
application  conversion  work having  begun.  This critical  conversion  work is
scheduled  to be tested and  installed  by  January  1999.  Non-critical  system
conversions have been identified and scheduled for completion by June 1999. This
conversion  process  encompasses  all areas of operations  of the Company,  from
verification of the year 2000 compliance of the software accounting packages, to
email systems, to telephone systems.  Based upon a detailed review and update of
the Plan  performed in June 1998,  conversion  of all critical and  non-critical
Company programs are expected to be completed with full  implementation  by June
1999.

The Company's  operations are also dependent on the year 2000 readiness of third
parties  that do  business  with  the  Company.  In  particular,  the  Company's
information  technology systems interact with commercial electronic  transaction
processing  systems to handle  customer credit card purchases and other point of
sale transactions, and the Company is dependent on third-party suppliers of such
infrastructure  elements as  telephone  services,  electric  power,  water,  and
banking facilities. The Company does not depend to any significant degree on any
single  merchandise  vendor  or  upon  electronic  transaction  processing  with
individual vendors for merchandise purchases.  The Plan includes identifying and
initiating formal  communications  with key third parties and suppliers and with
significant  merchandise  vendors to  determine  the extent to which the Company
will be  vulnerable  to such  parties'  failure to  resolve  their own year 2000
issues.  Although  the  Company  has not been put on notice that any known third
party problem will not be resolved,  the Company has limited  information and no
assurance of additional  information concerning the year 2000 readiness of third
parties.  The resulting  risks to the Company's  business are very  difficult to
assess.

Through October 31, 1998 the Company has incurred approximately $250,000 on work
related to year 2000 compliance.  The estimated cost for this project is between
$500,000 and $1,000,000,  and is being funded through  operating cash flows. The
total  estimated  cost for this project  includes a provision  for the potential
costs associated with third party vendor or supplier  failures.  Operating costs
related to year 2000 compliance  projects will be incurred over several quarters
and will be expensed as incurred.

Based upon the planning and conversions  completed to date, the Company believes
that, with modifications to existing software,  conversions to new software, and
appropriate  remediation of embedded chip equipment,  the year 2000 issue is not
reasonably  likely to pose  significant  operational  problems for the Company's
information  technology  systems and embedded chip  equipment as so modified and
converted.

The Company is presently  unable to assess the likelihood  that the Company will
experience  operational  problems due to unresolved  year 2000 problems of third
parties that do business with the

                                       13

<PAGE>


Company.  There can be no assurance that other entities will achieve timely year
2000 compliance; if they do not, year 2000 problems could have a material impact
on the Company's operations. Where commercially reasonable to do so, the Company
intends to assess its risks with respect to failure by third  parties to be year
2000  compliant and to seek to mitigate those risks.  If such  mitigation is not
achievable,  year 2000  problems  could have a material  impact on the Company's
operations.

The Company's  estimates of the costs of achieving year 2000  compliance and the
date by which year 2000  compliance  will be achieved are based on  management's
best  estimates,  which were derived  using  numerous  assumptions  about future
events including the continued  availability of certain  resources,  third party
modification  plans and other factors.  However,  there can be no assurance that
these  estimates will be achieved,  and actual  results could differ  materially
from  these   estimates.   Specific  factors  that  might  cause  such  material
differences  include,  but are not  limited  to,  the  availability  and cost of
personnel  trained  in year 2000  remediation  work,  the  ability to locate and
correct all computer codes, the success  achieved by the Company's  suppliers in
reaching year 2000 readiness,  the timely availability of necessary  replacement
items and similar uncertainties.

The  Company  presently  believes  that the most  reasonably  likely  worst-case
scenarios  that the Company might confront with respect to year 2000 issues have
to do with third parties not being year 2000 compliant. The Company is presently
evaluating vendor and customer  compliance and will develop  contingency  plans,
such as alternate vendor opportunities,  after obtaining compliance evaluations.
The Company timeline is to develop contingency plans by September 1999.

Uncertainties and Risk

The foregoing  discussion and analysis  should be read in  conjunction  with the
Company's financial  statements and notes thereto included with this report. The
foregoing  discussion  contains  certain  forward-looking  statements  that  are
subject to certain risks and  uncertainties  that could cause actual  results to
differ materially from those set forth in such forward-looking  statements. Such
risks and uncertainties  include,  without limitation,  risks of changing market
conditions in the overall economy and the retail industry,  consumer demand, the
opening of new stores,  actual  advertising  expenditures  by the  Company,  the
success of the Company's advertising and merchandising strategy, availability of
products,  transportation of products,  unforeseen difficulties arising from the
Company or its  vendors,  suppliers  or customers  modifying  their  information
technology systems,  software systems and embedded chip equipment to become year
2000  compliant,  and other factors  detailed from time to time in the Company's
annual and other  reports  filed with the  Securities  and Exchange  Commission.
Readers  are  cautioned  not to place undue  reliance  on these  forward-looking
statements,  which speak only as of the date thereof.  The Company undertakes no
obligations  to  publicly   release  any  revisions  to  these   forward-looking
statements or reflect events or circumstances after the date hereof.

                                       14

<PAGE>


                                     PART II

                                OTHER INFORMATION


Item 6.    Exhibits and Reports on Form 8-K

         (a)      Exhibits

          3.1     Certificate of  Incorporation.  (Incorporated  by reference to
                  Exhibit   3.1  to   Registration   Statement   on   Form   S-1
                  (Registration No. 33-12755).)

          3.2     Bylaws.   (Incorporated   by   reference  to  Exhibit  3.2  to
                  Registration   Statement   on  Form  S-1   (Registration   No.
                  33-12755).)

         10.1     Amended and  Restated  Stock  Option  Plan.  (Incorporated  by
                  reference  to  Registration  Statement  on Form  S-8  filed on
                  January 19, 1996 (Registration No. 33-3327).)

         10.2     1994 Non-Employee  Director Stock Option Plan dated October 7,
                  1994.  (Incorporated by reference to Registration Statement on
                  Form  S-8  filed  on  January  19,  1996   (Registration   No.
                  33-3327).)

         10.3     Cash  or   Deferred   Profit   Sharing   Plan,   as   amended.
                  (Incorporated  by reference  to Exhibit  10.2 to  Registration
                  Statement on Form S-1 (Registration No. 33-12755).)

         10.4     Cash  or  Deferred   Profit  Sharing  Plan  Amendment  No.  3.
                  (Incorporated  by reference to Exhibit  10.15 to Form 10-K for
                  fiscal year ended January 31, 1988.)

         10.5     Cash  or  Deferred   Profit  Sharing  Plan  Amendment  No.  4.
                  (Incorporated  by reference to Exhibit  10.16 to Form 10-K for
                  fiscal year ended January 31, 1988.)

         10.6     Form of Stock Purchase  Agreement dated July 26, 1985 relating
                  to shares of Common  Stock  purchased  pursuant to exercise of
                  employee stock options.  (Incorporated by reference to Exhibit
                  10.3 to Registration  Statement on Form S-1  (Registration No.
                  33-12755).)

         10.7     Form of Stock  Purchase  Agreement  dated  December  13,  1985
                  relating  to shares  of  Common  Stock  purchase  pursuant  to
                  exercise of employee stock options. (Incorporated by reference
                  to  Exhibit  10.4  to  Registration   Statement  on  Form  S-1
                  (Registration No. 33-12755).)

         10.8     Form of Stock  Purchase  Agreement  dated  November  10,  1986
                  relating  to shares  of Common  Stock  purchased  pursuant  to
                  exercise of employee stock options. (Incorporated by reference
                  to  Exhibit  10.5  to  Registration   Statement  on  Form  S-1
                  (Registration No. 33-12755).)

         10.9     Form of Director Indemnification  Agreement.  (Incorporated by
                  reference to Exhibit 10.42 to  Registration  Statement on Form
                  S-1 (Registration No. 33-12755).)

                                       15

<PAGE>


         10.10    Real Estate  Installment  Note and Mortgage  dated  October 4,
                  1993 among the  Company  and Lee  Thalheimer,  Trustee for the
                  Alan Thalheimer  Trust.  (Incorporated by reference to Exhibit
                  10.20 to Form 10-K for fiscal year ended January 31, 1994)

         10.11    Financing  Agreement  dated  September  21,  1994  between the
                  Company and CIT  Group/Business  Credit Inc.  (Incorporated by
                  reference to Exhibit  10.12 to Form 10-Q for the quarter ended
                  October 31, 1994)

         10.12    The  Sharper  Image  401(K)  Savings  Plan   (Incorporated  by
                  reference to Exhibit 10.21 to  Registration  Statement of Form
                  S-8 (Registration No. 33-80504) dated June 21, 1994))

         10.13    Chief Executive  Officer  Compensation  Plan dated February 3,
                  1995.  (Incorporated by reference to Exhibit 10.24 to the Form
                  10-K for the fiscal year ended January 31, 1995.)

         10.14    Annual  Report  for the  Sharper  Image  401(K)  Savings  Plan
                  (incorporated  by  reference  to Form 11-K  (Registration  No.
                  33-80504) for the plan year ended December 31, 1995.)

         10.15    Split-Dollar   Agreement   between  the  Company  and  Mr.  R.
                  Thalheimer,  its Chief  Executive  Officer  dated  October 13,
                  1995, effective as of May 17, 1995. (Incorporated by reference
                  to Exhibit  10.17 to the Form 10-K for the  fiscal  year ended
                  January 31, 1996.)

         10.16    Assignments of Life Insurance Policy as Collateral, both dated
                  October 13, 1995,  effective  May 17, 1995.  (Incorporated  by
                  reference  to  Exhibit  10.18 to the Form 10-K for the  fiscal
                  year ended January 31, 1996.)

         10.17    Amendment  to the  Financing  Agreement  dated  May  15,  1996
                  between  the Company  and The CIT  Group/Business  Credit Inc.
                  (Incorporated  by reference  to Exhibit  10.19 to the Form 10Q
                  for the quarter ended April 30, 1996).

         10.18    Warrant to Purchase  Common Stock Agreement dated May 15, 1996
                  between  the Company  and The CIT  Group/Business  Credit Inc.
                  (Incorporated  by reference  to Exhibit  10.20 to the Form 10Q
                  for the quarter ended April 30, 1996).

         10.19    CAPEX Term Loan Promissory note dated October 15, 1996 between
                  the   Company   and  The  CIT   Group/Business   Credit   Inc.
                  (Incorporated  by reference  to Exhibit  10.21 to the Form 10Q
                  for the quarter ended October 31, 1996.)

         10.20    Employment   Agreement  between  the  Company  and  Mr.  Barry
                  Gilbert,  its Vice Chairman and Chief Operating  Officer dated
                  and effective December 2, 1996.  (Incorporated by reference to
                  Exhibit  10.20 to the  Form  10-K for the  fiscal  year  ended
                  January 31, 1997.)

         10.21    Amendment to the Financing  Agreement  dated February 13, 1997
                  between  the Company  and The CIT  Group/Business  Credit Inc.
                  (Incorporated  by reference to Exhibit  10.21 to the Form 10-K
                  for the fiscal year ended January 31, 1997.)

         10.22    Warrant to Purchase  Common Stock Agreement dated February 13,
                  1997  between the Company  and The CIT  Group/Business  Credit
                  Inc.  (Incorporated  by reference to Exhibit 10.22 to the Form
                  10-K for the fiscal year ended January 31, 1997.)

                                       16

<PAGE>


         10.23    Amendment  to the  Financing  Agreement  dated  March 24, 1997
                  between  the Company  and The CIT  Group/Business  Credit Inc.
                  (Incorporated  by reference to Exhibit  10.23 to the Form 10-K
                  for the fiscal year ended January 31, 1997.)

         10.24    Warrant to Purchase Common Stock Agreement dated April 6, 1998
                  between  the Company  and the CIT  Group/Business  Credit Inc.
                  (Incorporated  by reference to Exhibit  10.24 to the Form 10-K
                  for the fiscal year ended January 31, 1998.)

         10.25    Amendment  to the  Financing  Agreement  dated  April 6,  1998
                  between  the Company  and The CIT  Group/Business  Credit Inc.
                  (Incorporated  by reference to Exhibit  10.25 to the Form 10-K
                  for the fiscal year ended January 31, 1998.)

         15.0     Letter Re: Unaudited Interim Financial Information.

         27.0     Financial Data Schedule

         (b)      Reports on Form 8-K

                  The  Company  has not  filed any  reports  on Form 8-K for the
                  three months ended October 31, 1998.

                                       17

<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                                  SHARPER IMAGE CORPORATION


Date: December 9, 1998                            by: /s/ Barry Gilbert
                                                      --------------------------
                                                      Barry Gilbert
                                                      Vice Chairman
                                                      Chief Operating Officer



                                                  by: /s/ Tracy Y. Wan
                                                      --------------------------
                                                      Tracy Y. Wan
                                                      Executive Vice President
                                                      Chief Financial Officer

                                       18




[Deloitte & Touche LLP Letterhead]

                                                                    Exhibit 15.0

December 9, 1998


Board of Directors
Sharper Image Corporation
San Francisco, California

We have made a review, in accordance with standards  established by the American
Institute of Certified Public  Accountants,  of the unaudited  interim financial
information of Sharper Image  Corporation for the periods ended October 31, 1998
and 1997, as indicated in our report dated December 9, 1998;  because we did not
perform an audit, we expressed no opinion on that information.

We are aware  that our  report  referred  to above,  which is  included  in your
Quarterly  Report  on Form  10-Q  for the  quarter  ended  October  31,  1998 is
incorporated by reference in Registration  Statement No. 33-12755, No. 33-80504,
and No. 33-3327 on Forms S-8 of Sharper Image Corporation.

We are also aware that the aforementioned report,  pursuant to Rule 436(c) under
the  Securities  Act of  1933,  is not  considered  a part  of the  Registration
Statement  prepared  or  certified  by an  accountant  or a report  prepared  or
certified by an accountant within the meaning of Sections 7 and 11 of that Act.

Yours truly,

/s/ Deloitte & Touche LLP




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<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              JAN-31-1999
<PERIOD-START>                                 FEB-01-1998
<PERIOD-END>                                   OCT-31-1998
<CASH>                                                 711
<SECURITIES>                                             0
<RECEIVABLES>                                        8,575
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<INVENTORY>                                         35,670
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<PP&E>                                              60,865
<DEPRECIATION>                                     (39,918)
<TOTAL-ASSETS>                                      82,480
<CURRENT-LIABILITIES>                               39,580
<BONDS>                                                  0
                                    0
                                              0
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<OTHER-SE>                                          24,579
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<CGS>                                               68,927
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<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                     589
<INCOME-PRETAX>                                     (8,055)
<INCOME-TAX>                                        (3,222)
<INCOME-CONTINUING>                                 (4,833)
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