SHARPER IMAGE CORP
10-Q, 1999-12-15
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q



(Mark One)

[X]  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the quarterly period ended October 31, 1999 or ____________

[ ]  Transition  report  pursuant  to  Section  13  or  15(d) of the  Securities
     Exchange  Act of 1934  for  the  transition  period  from  ____________  to
     ____________

Commission File Number:  0-15827

                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


       Delaware                                         94-2493558
(State of Incorporation)                    (I.R.S. Employer Identification No.)


          650 Davis Street, San Francisco, California     94111
          (Address of principal executive offices)      (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.
                                    Yes X  No
                                        --    --

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

    Common Stock, $0.01 par value, 12,008,995 shares as of December 13, 1999


                                       1
<PAGE>


PART I
FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS
<TABLE>

SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS
<CAPTION>
                                                                   October 31,      January 31,      October 31,
                                                                      1999             1999             1998
Dollars in thousands, except per share amounts                     (Unaudited)       (Note A)       (Unaudited)
                                                                    --------         --------         --------
<S>                                                                 <C>              <C>              <C>
ASSETS
Current Assets:
   Cash and equivalents                                             $  7,325         $  8,389         $    711
   Accounts receivable, net of allowance for doubtful
    accounts of $812, $804 and $902                                   10,498            6,787            7,673
   Merchandise inventories                                            52,166           32,598           35,670
   Deferred catalog costs                                              9,459            2,454            7,000
   Prepaid expenses and other                                          6,290            5,605            7,099
                                                                    --------         --------         --------
Total Current Assets                                                  85,738           55,833           58,153
Property and equipment, net                                           23,605           22,513           20,947
Deferred taxes and other assets                                        4,262            3,699            3,380
                                                                    --------         --------         --------
Total Assets                                                        $113,605         $ 82,045         $ 82,480
                                                                    ========         ========         ========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                            $ 35,327         $ 28,613         $ 32,611
   Deferred revenue                                                    6,959            7,268            6,170
   Income taxes payable                                                 --              3,314             --
   Current portion of notes payable                                      144              635              799
                                                                    --------         --------         --------
Total Current Liabilities                                             42,430           39,830           39,580
Revolving loan                                                          --               --             12,587
Notes payable                                                          2,404            2,513            2,548
Other liabilities                                                      3,260            3,053            3,101
                                                                    --------         --------         --------
Total Liabilities                                                     48,094           45,396           57,816
                                                                    --------         --------         --------

Commitments and contingencies                                           --               --               --

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none             --               --               --
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
  11,972,730, 8,916,995 and 8,529,750 shares                             119               89               85
 Additional paid-in capital                                           43,086           12,589           10,043
 Retained earnings                                                    22,306           23,971           14,536
                                                                    --------         --------         --------
Total Stockholders' Equity                                            65,511           36,649           24,664
                                                                    --------         --------         --------
Total Liabilities and Stockholders' Equity                          $113,605         $ 82,045         $ 82,480
                                                                    ========         ========         ========
<FN>

                                  See notes to condensed financial statements.
</FN>
</TABLE>
                                                       2

<PAGE>


<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)
<CAPTION>
                                                       Three Months Ended               Nine Months Ended
Dollars in thousands, except per share amounts             October 31,                      October 31,
                                                           -----------                      -----------
                                                      1999            1998             1999            1998
                                                      ----            ----             ----            ----
<S>                                               <C>             <C>             <C>             <C>
REVENUES:
   Sales                                          $     65,075    $     48,500    $    175,159    $    148,976
   Less: returns and allowances                          7,230           5,946          19,395          17,971
                                                  ------------    ------------    ------------    ------------
  Net Sales                                             57,845          42,554         155,764         131,005
   Other revenue                                           435             401           1,079           1,233
                                                  ------------    ------------    ------------    ------------
                                                        58,280          42,955         156,843         132,238
                                                  ------------    ------------    ------------    ------------


COST AND EXPENSES:
   Cost of products                                     29,384          22,404          78,019          68,927
   Buying and occupancy                                  6,934           6,397          20,569          18,995
   Advertising and promotion                             6,619           4,906          19,046          16,322
   General, selling, and administrative                 15,286          12,285          42,031          36,314
                                                  ------------    ------------    ------------    ------------
                                                        58,223          45,992         159,665         140,558
                                                  ------------    ------------    ------------    ------------

OPERATING INCOME (LOSS)                                     57          (3,037)         (2,822)         (8,320)
                                                  ------------    ------------    ------------    ------------

OTHER INCOME (EXPENSE):
   Interest income (expense) - net                         192            (242)             50            (589)
   Other - net                                              (2)            845              (3)            854
                                                  ------------    ------------    ------------    ------------
                                                           190             603              47             265
                                                  ------------    ------------    ------------    ------------

Earnings (Loss) Before Income Tax (Benefit)                247          (2,434)         (2,775)         (8,055)

Income Tax (Benefit)                                        99            (974)         (1,110)         (3,222)
                                                  ------------    ------------    ------------    ------------

Net Earnings (Loss)                               $        148    $     (1,460)   $     (1,665)   $     (4,833)
                                                  ============    ============    ============    ============

Net Earnings (Loss) Per Share - Basic             $       0.01    $      (0.17)   $      (0.17)   $      (0.57)
                                                  ============    ============    ============    ============
Net Earnings (Loss) Per Share - Diluted           $       0.01    $      (0.17)   $      (0.17)   $      (0.57)
                                                  ============    ============    ============    ============

Weighted Avg. Number of Shares - Basic              11,969,132       8,529,750      10,014,729       8,473,419
Weighted Avg. Number of Shares - Diluted            12,706,524       8,529,750      10,014,729       8,473,419

<FN>
                                  See notes to condensed financial statements.

</FN>
</TABLE>
                                                       3
<PAGE>

<TABLE>

SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)
<CAPTION>                                                                                Nine Months Ended
                                                                                             October 31,
                                                                                             -----------
Dollars in thousands                                                                    1999            1998
                                                                                      --------        --------
<S>                                                                                   <C>             <C>
Cash was Provided by (Used for) Operating Activities:
   Net loss                                                                           $ (1,665)       $ (4,833)
   Adjustments to reconcile net loss to net cash used for operations:
     Depreciation and amortization                                                       4,810           3,528
     Deferred rent expense                                                                 115              57
     Deferred income taxes                                                              (1,209)         (3,222)
     Gain on sale of equipment                                                            --              (840)
  Changes in:
     Merchandise inventories                                                           (19,568)         (1,136)
     Accounts receivable                                                                (3,711)            516
     Deferred catalog costs, prepaid expenses and other                                 (7,043)         (2,661)
     Accounts payable and accrued expenses                                               6,714          (2,629)
     Deferred revenue, income taxes payable and other liabilities                       (3,531)           (775)
                                                                                      --------        --------
Cash Used for Operating Activities                                                     (25,088)        (11,995)
                                                                                      --------        --------

Cash was Provided by (Used for) Investing Activities:
   Property and equipment expenditures                                                  (5,928)         (5,115)
   Proceeds from disposal of equipment                                                      25           2,291
                                                                                      --------        --------
Cash Used for Investing Activities                                                      (5,903)         (2,824)
                                                                                      --------        --------

Cash was Provided by (Used for) Financing Activities:
   Proceeds from revolving loan                                                         11,955          42,614
   Payments on revolving loan                                                          (11,955)        (30,027)
   Proceeds from issuance of common stock                                               30,527             341
   Principal payments on notes payable                                                    (600)           (899)
                                                                                      --------        --------
Cash Provided by Financing Activities                                                   29,927          12,029
                                                                                      --------        --------

Net Decrease in Cash and Equivalents                                                    (1,064)         (2,790)
                                                                                      --------        --------
Cash and Equivalents at Beginning of Period                                              8,389           3,501
                                                                                      --------        --------

Cash and Equivalents at End of Period                                                 $  7,325        $    711
                                                                                      ========        ========

Supplemental Disclosure of Cash Paid for:
   Interest                                                                           $    323        $    557
   Income Taxes                                                                       $      0        $      0
<FN>

                                  See notes to condensed financial statements.
</FN>
</TABLE>
                                                       4

<PAGE>

                            SHARPER IMAGE CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS

       Three-month and nine-month periods ended October 31, 1999 and 1998

                                   (Unaudited)
NOTE A- Financial Statements

The  condensed  balance  sheets at October  31,  1999 and 1998,  and the related
condensed  statements  of  operations  and cash  flows for the  three-month  and
nine-month  periods  ended  October 31, 1999 and 1998 have been  prepared by the
Sharper Image  Corporation  ("the  Company"),  without audit.  In the opinion of
management,  the condensed  financial  statements include all adjustments (which
include  only normal  recurring  adjustments)  necessary  to present  fairly the
financial position, results of operations and cash flows at October 31, 1999 and
1998,  and for all periods  then ended.  The balance  sheet at January 31, 1999,
presented  herein,  has been  derived  from  the  audited  balance  sheet of the
Company.

Certain information and disclosures normally included in the notes to the annual
condensed  financial  statements  prepared in accordance with generally accepted
accounting principles have been omitted from these interim financial statements.
Accordingly,  these interim  condensed  financial  statements  should be read in
conjunction  with the financial  statements  and notes  thereto  included in the
Company's 1998 Annual Report.

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  A  secondary  peak  period for the  Company is June,
reflecting  the gift giving for  Father's  Day and  graduations.  A  substantial
portion of the  Company's  total  revenues and all or most of the  Company's net
earnings  occur in the fourth  quarter  ending  January 31. The  Company,  as is
typical in the retail  industry,  generally  experiences  lower revenues and net
operating results during the other quarters and has incurred and may continue to
incur losses in these  quarters.  The results of  operations  for these  interim
periods are not necessarily indicative of the results for the full fiscal year.

Certain  reclassifications have been made to prior periods' financial statements
in order to conform with current period presentations.

NOTE B- Revolving Loan and Notes Payable

The Company has a revolving secured credit facility with The CIT  Group/Business
Credit, Inc. (CIT) which expires in September 2003. The credit facility has been
amended on several  occasions and, as of October 31, 1999, the agreement  allows
Company  borrowings and letters of credit up to a maximum of $30 million for the
period from October 1, 1999 through December 31, 1999, and $20 million for other
times of the year based on inventory  levels.  The credit facility is secured by
the Company's inventory,  accounts  receivable,  general intangibles and certain
other assets.  Borrowings under this facility bear interest at either prime plus
0.25% per  annum or at LIBOR  plus  2.25% per  annum,  but may  change  based on
financial performance.  The credit facility contains certain financial covenants
pertaining to interest coverage ratio and net worth and contains  limitations on
operating leases, other borrowings, dividend payments and stock repurchases. For
the nine-month period ended October 31, 1999, the Company was in compliance with
all covenants.  The credit facility allows for seasonal  borrowings of up to $30
million for the period  October 1 through


                                       5
<PAGE>

December 31, 1999, increasing by $1 million for this period in each of the three
subsequent years. At October 31, 1999, the Company had no amounts outstanding on
its  revolving  credit  facility.  As of  October  31,  1999,  letter  of credit
commitments outstanding under the credit facility were $4.6 million.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures ("Term Loans") up to an aggregate of $4.5 million. Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.50%
per annum or at LIBOR plus 2.50% per annum,  but may change  based on  financial
performance.  Each  Term  Loan is to be  repaid  in 36 equal  monthly  principal
installments.  No amounts were  outstanding on the Term Loan facility at October
31, 1999.

At October 31, 1999,  notes payable also  included a $2.5 million  mortgage loan
collateralized by the Company's distribution center. This note bears interest at
a fixed rate of 8.40%,  provides for monthly  payments of principal and interest
in the amount of $29,367, and matures in January 2011.

NOTE C - Earnings (Loss) Per Share

Basic  earnings  per  share  is  computed  as net  income  available  to  common
shareholders divided by the weighted average number of common shares outstanding
for the period.  Diluted earnings per share reflects the potential dilution that
could occur from common shares to be issued through stock options. The potential
dilutive  effects of stock  options are excluded  from the diluted  earnings per
share for the three-month and nine-month  periods ended October 31, 1998 and the
nine-month  period ended  October 31, 1999 because  their  inclusion in net loss
periods would be anti-dilutive  to earnings per share.  The Company  completed a
secondary  offering  and issued 3.0 million  shares of common  stock on July 22,
1999.  As the shares were not  outstanding  during the entire nine  months,  the
effect of increasing the weighted  average number of shares  outstanding for the
nine-months  ended  October 31, 1999 was 1.1 million  shares.  The full dilutive
impact of the 3.0 million shares was included in the weighted  average number of
shares outstanding calculation for the three months ended October 31, 1999.

NOTE D - Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management  believes that the  resolution of these matters will not
have a  material  effect on the  Company's  financial  position  or  results  of
operations.

NOTE E - New Accounting Standards

In June 1999, the Financial  Accounting  Standards  Board  ("FASB")  issued SFAS
No.137,  "Accounting for Derivative Instruments." SFAS 137 extends the effective
date of SFAS  No.  133,  "Accounting  for  Derivative  Instruments  and  Hedging
Activities."  SFAS  133  establishes  accounting  and  reporting  standards  for
derivative  instruments,  including certain derivative  instruments  embedded in
other  contracts,  and for hedging  activities.  The statement  requires that an
entity  recognize  all  derivatives  as  either  assets  or  liabilities  in the
statement of financial  position and measure those instruments at fair value. As
amended by SFAS 137, SFAS 133 is effective for fiscal years beginning after June
15,  2000  and  is not to be  applied  retroactively.  Management  has  not  yet
determined  the  potential  effects of SFAS No. 133 on the  Company's  financial
position or results of operations.

                                       6
<PAGE>

NOTE F - Segment Information

The Company  classifies its business  interests  into two  reportable  segments:
retail stores and catalog.  The accounting policies of the segments are the same
as those described in the summary of significant  accounting  policies in Note A
of the 1998 Annual  Report.  The Company  evaluates  performance  and  allocates
resources based on operating contribution,  which excludes unallocated corporate
general  and  administrative  costs and  income  tax  expense  or  benefit.  The
Company's  reportable  segments are strategic business units that offer the same
products  and  utilize  common   merchandising,   distribution,   and  marketing
functions,  as well as common information systems and corporate  administration.
The Company  does not have  intersegment  sales,  but the  segments  are managed
separately because each segment is a different channel for selling the Company's
products.

Financial information for the Company's business segments is as follows:


                                 Three Months Ended        Nine Months Ended
                                     October 31,              October 31,
                                     -----------              -----------
                                  1999        1998         1999         1998
                               ---------    ---------    ---------    ---------
Dollars in thousands
Revenues:
     Stores                    $  34,622    $  28,144    $ 103,689    $  88,713
     Catalog                      12,255       11,931       33,077       37,848
     Other                        11,403        2,880       20,077        5,677
                               ---------    ---------    ---------    ---------
Total Revenues                 $  58,280    $  42,955    $ 156,843    $ 132,238
                               ---------    ---------    ---------    ---------

Operating Contributions:
     Stores                    $   2,290    $     504    $   7,582    $   2,613
     Catalog                       1,273          716        2,757        2,318
     Unallocated                  (3,316)      (3,654)     (13,114)     (12,986)
                               ---------    ---------    ---------    ---------
Income (Loss) Before
      Income Tax (Benefit)     $     247    $  (2,434)   $  (2,775)   $  (8,055)
                               ---------    ---------    ---------    ---------





                      INDEPENDENT ACCOUNTANTS REVIEW REPORT

The condensed  balance sheets of the Company as of October 31, 1999 and 1998 and
the  related  condensed   statements  of  operations  for  the  three-month  and
nine-month  periods  then ended and cash flows for the  nine-month  periods then
ended have been reviewed by the Company's  independent  accountants,  Deloitte &
Touche LLP, whose report  covering  their review of the financial  statements is
presented herein.


                                       7
<PAGE>


INDEPENDENT ACCOUNTANTS' REPORT


Board of Directors
Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation  as of  October  31,  1999  and  1998,  and  the  related  condensed
statements of operations for the three-month and nine-month  periods then ended,
and cash flows for the nine-month period then ended. These financial  statements
are the responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the  expression  of an opinion  regarding the  financial  statements  taken as a
whole. Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with generally accepted accounting principles.

We have  previously  audited,  in accordance  with generally  accepted  auditing
standards,  the balance  sheet of Sharper  Image  Corporation  as of January 31,
1999, and the related  statements of operations,  stockholders'  equity and cash
flows for the year then ended (not  presented  herein);  and in our report dated
March  26,  1999,  we  expressed  an  unqualified  opinion  on  those  financial
statements.  In our  opinion,  the  information  set  forth in the  accompanying
condensed balance sheet as of January 31, 1999 is fairly stated, in all material
respects, in relation to the balance sheet from which it has been derived.






November 17, 1999


                                       8
<PAGE>

ITEM 2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF RESULTS OF  OPERATIONS  AND
         FINANCIAL CONDITION

RESULTS OF OPERATIONS

The following  table is derived from the Company's  Statements of Operations and
shows the results of  operations  for the periods  indicated as a percentage  of
total revenues.

                                         Three Months Ended   Nine Months Ended
                                             October 31,        October 31,
                                             -----------        -----------
                                           1999     1998      1999      1998
                                          -----     -----     -----     -----
Revenues:
     Net store sales                       59.4%     65.5%     66.1%     67.1%
     Net catalog sales                     21.0      27.8      21.1      28.6
     Net Internet sales                     9.1       1.6       7.6       1.5
     Net wholesale sales                    9.7       4.2       4.5       1.9
     Other revenue                          0.8       0.9       0.7       0.9
                                          -----     -----     -----     -----
Total Revenues                            100.0%    100.0%    100.0%    100.0%
                                          -----     -----     -----     -----

Costs and Expenses:
     Cost of products                      50.4      52.2      49.7      52.1
     Buying and occupancy                  11.9      14.9      13.1      14.4
     Advertising and promotion             11.4      11.4      12.2      12.3
     General, selling
      and administrative                   26.2      28.6      26.8      27.5

Other Income                               (0.3)     (1.4)      0.0      (0.2)
                                          -----     -----     -----     -----

Earnings (Loss) Before
           Income Tax (Benefit)             0.4      (5.7)     (1.8)     (6.1)

Income Tax (Benefit)                        0.1      (2.3)     (0.7)     (2.4)
                                          -----     -----     -----     -----

Net Earnings (Loss)                         0.3%     (3.4)%    (1.1)%    (3.7)%
                                          =====     =====     =====     =====


                                       9
<PAGE>

The following  table sets forth the components of total revenues for the periods
indicated.

                                      Three Months Ended     Nine Months Ended
                                         October 31,            October 31,
                                         -----------            -----------
                                       1999       1998        1999       1998
                                     --------   --------    --------   --------
Revenues (dollars in thousands)
Net store sales                      $ 34,622   $ 28,144    $103,689   $ 88,713
Net catalog sales                      12,255     11,931*     33,077     37,848*
Net Internet sales                      5,318        701      11,905      1,936
Net wholesale sales                     5,650      1,778       7,093      2,508
                                     --------   --------    --------   --------

     Total Net Sales                   57,845     42,554     155,764    131,005
List rental                               391        328         893        851
Licensing                                  44         73         186        382
                                     --------   --------    --------   --------

     Total Revenues                  $ 58,280   $ 42,955    $156,843   $132,238
                                     ========   ========    ========   ========

* Includes net sales from the Home Collection  Catalog of $3.4 million and $10.5
million for the three and nine-months ended October 31, 1998, respectively.  The
test mailings of the Home Collection Catalog were terminated in late fiscal 1998
and  accordingly  those sales are not recurring in the net catalog sales for the
three and nine-month periods ended October 31, 1999.


Revenues

The Company's third quarter net sales increased $15,291,000,  or 35.9%, from the
comparable  three-month  period last year. Net sales for the  nine-month  period
ended October 31, 1999,  increased  $24,759,000,  or 18.9%,  from the comparable
period last year. Returns and allowances for both the three-month and nine-month
periods ended October 31, 1999,  were 11.1% of sales, as compared with 12.3% and
12.1% of sales for the  comparable  prior year periods.  The increase in Company
net sales for the three and  nine-month  periods ended October 31, 1999 compared
to the same  periods last year was  attributable  to increases in net sales from
Sharper Image stores of $6,478,000 and $14,976,000,  respectively;  increases in
net  sales  from the  Sharper  Image  catalog  (excluding  Home  Collection)  of
$3,763,000 and  $5,712,000,  respectively;  increases in net sales from Internet
operations  of  $4,617,000  and  $9,969,000,   respectively;  and  increases  in
wholesale  net  sales of  $3,872,000  and  $4,585,000,  respectively.  The total
Company  increase in net sales was partially offset by the decrease in net sales
attributable  to the  discontinuance  of the test  mailings of the Sharper Image
Home Collection catalog in fiscal 1998.

Excluding  the net sales of the Sharper  Image Home  Collection  catalog for the
three and nine-month  periods ended October 31, 1998 for  comparative  purposes,
Company net sales increased  $18,730,000,  or 47.9% and  $35,242,000,  or 29.2%,
respectively. Continued popularity of Sharper Image Design proprietary products,
as well as private label  products,  has been a primary  factor in the year over
year increases in net sales.  The continuing  development  and  introduction  of
these new and popular  products is an important  factor to the Company's  future
success.  Sharper Image Design proprietary  products increased from 14.9% of net
sales in 1998 to 28.7% for the comparable  three-month  period ended October 31,
1999.  Private label products  increased from 8.1% of net sales in 1998 to 20.8%
for the  comparable  three-month  period  ended  October  31,  1999.  Management
believes the  effectiveness  of its  increased  advertising  initiatives  in the
second  and third  quarters  was also a  contributing  factor in higher

                                       10
<PAGE>

revenue  increases  and will be an important  factor in future  revenue  growth,
although there can be no assurances of the continued success of these and future
advertising initiatives.

For the three-month  and nine-month  periods ended October 31, 1999, as compared
with the same periods last year, net store sales increased $6,478,000, or 23.0%,
and  $14,976,000,  or 16.9%,  and comparable  store sales increased by 14.9% and
11.5%, respectively.  The increase in net store sales for the three-month period
ended October 31, 1999 reflects an 20.9%  increase in total store  transactions,
with a 1.8% increase in average revenue per transaction,  compared with the same
prior year period. Total store transactions  increased 17.4% for the nine-months
ended October 31, 1999, with the average revenue per transaction  remaining even
with the  same  prior  year  period.  Partially  contributing  to the  increased
transactions is that several key stores were remodeled in 1998.  Although during
the remodeling only a portion of the remodeled stores was open for business, the
new store format  increased  store traffic in  subsequent  months by reaching an
expanded  customer base with broad appeal  products and additional  advertising.
The increase in net store sales for the three-month and nine-month periods ended
October 31, 1999 is also  attributable  to the opening of eight new stores since
October  31,  1998,  partially  offset by two stores  that closed at their lease
maturity  during the first  fiscal  quarter of 1998 and one store that closed at
its lease maturity in the second fiscal quarter of 1999. The Company expects two
additional  store  closures at their  lease  maturity  during the fourth  fiscal
quarter of 1999.

For the three-month  and nine-month  periods ended October 31, 1999, net catalog
sales increased  $324,000 or 2.7%, while decreasing  $4,771,000 or 12.6% for the
nine-month  period,  as compared  with the same periods  last year.  The primary
reason for the  decrease  in net catalog  sales was the  decrease in the Sharper
Image  Home  Collection  Catalog  sales due to the  discontinuation  of the test
mailings  of that  catalog in late  fiscal  1998.  For the three and  nine-month
periods ended  October 31, 1999, as compared to the same periods last year,  the
net catalog  sales  decrease  attributable  to the Home  Collection  Catalog was
$3,439,000  and  $10,483,000,  respectively.  Excluding  the  sales  of the Home
Collection  Catalog in fiscal 1998, net catalog sales increased  $3,763,000,  or
44.3% for the three-month  period ended October 31, 1999 and $5,712,000 or 20.9%
for the nine-month period ended October 31, 1999 compared to the same prior year
periods.  Excluding Home Collection Catalog operations, the three-month increase
in Sharper Image Catalog net sales reflects an increase of 41.8% in transactions
and 1.8% increase in average revenue per transaction, compared to the same prior
year period. The nine-month increase in Sharper Image Catalog net sales reflects
an increase of 21.2% in transactions  with average revenue per transaction being
even,  as  compared  to the same  prior year  period.  Management  believes  the
increase in Sharper Image catalog sales is partially attributable to a 16.3% and
7.0% increase in Sharper Image Catalog pages  circulated in the  three-month and
nine-month periods ended October 31, 1999, respectively, as compared to the same
periods last year, as well as the  continued  popularity of Sharper Image Design
proprietary and private label products.  Management is continually reviewing the
pages and the number of  catalogs  circulated  in its  efforts to  optimize  the
revenues from catalog advertising.

For the three-month and nine-month periods ended October 31, 1999, the Company's
Internet sales from  sharperimage.com,  which includes the Sharper Image auction
site, increased $4,617,000, or 658.6%, and $9,969,000, or 514.9%,  respectively,
from the same periods last year. The three-month  increase in Internet net sales
reflects  an  increase of 891.2% in  transactions,  partially  offset by a 23.5%
decrease  in average  revenue per  transaction,  compared to the same prior year
period.  The  nine-month  increase in Internet net sales reflects an increase of
656.3% in transactions,  partially offset by a 18.7% decrease in average revenue
per transaction, compared to the same prior year period. The decrease in average
revenue per  transaction  is  primarily  attributable  to the  Internet  auction
activity  which began in the Company's  first quarter ended April 30, 1999.  The
auction site was launched to further the


                                       11
<PAGE>

Company's  strategy of  increasing  its  Internet  business and  broadening  its
customer base, and has  significantly  increased  total visits and page views on
the Company's  website.  The Company  launched  one-hour  Flash  Auctions and is
continuing  to  expand  the  one-hour  auction  format  due to  strong  customer
response.  Through the auction site,  the Company  offers brand new products and
close out items, certain repackaged and refurbished products, as well as certain
one-of-a-kind items, and offers the fun to consumers to bid and win products, at
less than retail  prices.  The increase in The Sharper Image store,  catalog and
Internet  sales also  reflects  the  emphasis  and the  increase in sales of the
Company's Sharper Image Design proprietary products.

Net wholesale sales increased  $3,872,000,  or 217.8% for the three months ended
October  31,  1999  compared  to the same prior year  period,  primarily  due to
acquiring new customers in the Company's 1999 third quarter. The majority of the
wholesale  business  is recorded in the third  quarter of the  Company's  fiscal
year.

Cost of Products

Cost of products for the  three-month  and nine-month  periods ended October 31,
1999  increased  $6,980,000,  or  31.2%,  and  $9,092,000,  or  13.2%,  from the
comparable  prior year  periods.  The increase in cost of products is due to the
higher sales volume compared to the same periods last year,  partially offset by
the reduced  sales of The Sharper  Image Home Catalog  Collection  which carried
products with higher  costs.  The gross margin rate for the  three-month  period
ended October 31, 1999 was 49.2% which was 1.9 percentage points better than the
comparable  prior year period.  The gross margin rate for the nine-month  period
ended October 31, 1999 was 49.9% which was 2.5 percentage points better than the
comparable prior year period.  The higher gross margin rates reflect an increase
in sales of the Sharper Image Design  proprietary  and private  label  products,
which  generally  carry higher  margins.  The Sharper  Image Design  proprietary
products  percentage of net sales,  exclusive of  wholesale,  increased to 28.7%
from 14.9% for the three months  ended  October 31, 1999 and to 27.3% from 14.2%
for the nine months ended  October 31,  1999,  compared to the same periods last
year. The private label products  increased to 20.8% from 8.1% and to 17.2% from
7.6%,  for the  three-month  and  nine-month  periods  ended  October 31,  1999,
respectively, compared to the same three and nine-month periods last year.

Buying and Occupancy

Buying and occupancy  costs for the  three-month  and  nine-month  periods ended
October 31, 1999 increased $537,000,  or 8.4%, and $1,574,000,  or 8.3% from the
comparable  prior year periods.  The increase  primarily  reflects the occupancy
costs  associated  with the eight new stores opened since October 31, 1998.  The
nine month increase was partially  offset by the two stores that closed at their
lease maturity  during the first three months of 1998, and one store that closed
at its lease maturity during the three months ended July 31, 1999.

Advertising and Promotion Expenses

Advertising and promotion  expenses for the  three-month and nine-month  periods
ended October 31, 1999 increased $1,713,000,  or 34.9%, and $2,724,000, or 16.7%
from the  comparable  prior  year  periods.  The  increase  in  advertising  and
promotion  expenses was partially  attributable  to a 16.3% and 7.0% increase in
Sharper Image  catalog pages  circulated  for the three and  nine-month  periods
ended October 31, 1999,  respectively,  compared to the same prior year periods.
The increased cost related to increased  circulation was partially offset by the
reduction in costs  attributable to the discontinuance of The Sharper Image Home
Collection  Catalog in fiscal 1998. In addition,  the Company  deployed  several
advertising   initiatives  to  broaden  its  customer  base,   including   radio
advertising, television commercials, infomercials, direct response mailings, and
others. These increased  advertising  initiatives were launched with the Company
goal to acquire new customers which the Company believes will produce additional
sales in the stores,  catalog and Internet channels in future periods.


                                       12
<PAGE>

General, Selling and Administrative Expenses

General,  selling and administrative expenses for the three-month and nine-month
periods ended October 31, 1999 increased  $3,001,000,  or 24.4%, and $5,717,000,
or 15.7% from the comparable prior year periods.  The increase was primarily due
to increases in variable  expenses  from  increased  net sales,  expenses in the
Internet and  proprietary  product  areas for improved and expanded  operational
infrastructure,  increased  costs  associated  with attracting and retaining key
employees,  and  overall  selling  expenses  related to the opening of eight new
stores.

Other Income

Other income,  net, for the three-month and nine-month periods ended October 31,
1999 decreased  $413,000 and $218,000 from the comparable prior year periods due
to the sale of certain  collateralized  equipment  during  the third  quarter of
1998.  This was partially  offset by the interest income earned during the third
quarter of 1999 from higher investment  balances  generated from the proceeds of
the secondary offering completed in July 1999.

Liquidity and Capital Resources

The Company met its short-term  liquidity needs and its capital  requirements in
the  nine-month   period  ended  October  31,  1999  with  cash  generated  from
operations,  trade credit, and proceeds from the secondary offering.  During the
nine-month  period  ended  October 31, 1999,  the  Company's  cash  decreased by
$1,064,000 to $7,325,000  primarily due to working  capital needs,  specifically
related to  increased  inventory  levels to support the  increased  sales in the
third quarter and anticipated sales in the fourth quarter Holiday season.

The Company has a revolving secured credit facility with The CIT  Group/Business
Credit, Inc. (CIT) which expires in September 2003. The credit facility has been
amended on several  occasions and, as of October 31, 1999, the agreement  allows
Company  borrowings and letters of credit up to a maximum of $30 million for the
period from October 1, 1999 through December 31, 1999, and $20 million for other
times of the year based on inventory  levels.  The credit facility is secured by
the Company's inventory,  accounts  receivable,  general intangibles and certain
other assets.  Borrowings under this facility bear interest at either prime plus
0.25% per  annum or at LIBOR  plus  2.25% per  annum,  but may  change  based on
financial performance.  The credit facility contains certain financial covenants
pertaining to interest coverage ratio and net worth and contains  limitations on
operating leases, other borrowings, dividend payments and stock repurchases. For
the nine-month period ended October 31, 1999, the Company was in compliance with
all covenants.  The credit facility allows for seasonal  borrowings of up to $30
million for the period  October 1 through  December 31, 1999,  increasing  by $1
million for this period in each of the three  subsequent  years.  At October 31,
1999, the Company had no amounts  outstanding on its revolving  credit facility.
As of October  31,  1999,  letter of credit  commitments  outstanding  under the
credit facility were $4.6 million.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures ("Term Loans") up to an aggregate of $4.5 million. Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.50%
per annum or at LIBOR plus 2.50% per annum,  but may change  based on  financial
performance.  Each  Term  Loan is to be  repaid  in 36 equal  monthly  principal
installments.  No amounts were  outstanding on the Term Loan facility at October
31, 1999.

                                       13
<PAGE>

At October 31, 1999,  notes payable also  included a $2.5 million  mortgage loan
collateralized by the Company's distribution center. This note bears interest at
a fixed rate of 8.40%,  provides for monthly  payments of principal and interest
in the amount of $29,367, and matures in January 2011.

During the  nine-month  period ended October 31, 1999,  the Company  opened five
stores located in Palm Desert,  California;  Tampa,  Florida;  Buford,  Georgia;
Providence, Rhode Island; and Mission Viejo; California, while closing one store
in  Palm  Springs,  California  at the  maturity  of the  lease.  Total  capital
expenditures estimated for the new and existing stores,  corporate headquarters,
and the distribution center for fiscal 1999 is between $6 million to $8 million.

The Company believes it will be able to fund its cash needs for the remainder of
the  fiscal  year  through  internally  generated  cash,  trade  credit,  credit
facility, and existing cash and cash equivalents.

On July 22, 1999 the Company  completed an offering of 3.0 million shares of its
common stock, all of which shares were offered by the Company. The proceeds from
the offering, net of underwriters discount and offering expenses,  totaled $30.2
million.  The Company intends to use the proceeds from this offering for general
corporate  purposes,  including  investments in the Company's Internet business,
expansion of its  distribution  and  fulfillment  capacity,  and working capital
purposes.

Seasonality

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  A  secondary  peak  period for the  Company is June,
reflecting  the gift giving for  Father's  Day and  graduations.  A  substantial
portion of the  Company's  total  revenues and all or most of the  Company's net
earnings  occur in the fourth  quarter  ending  January 31. The  Company,  as is
typical in the retail  industry,  generally  experiences  lower revenues and net
operating results during the other quarters and has incurred and may continue to
incur losses in these  quarters.  The results of  operations  for these  interim
periods are not necessarily indicative of the results for the full fiscal year.

Quantitative and Qualitative Disclosure About Market Risk

The Company is exposed to market risks,  which include changes in interest rates
and, to a lesser extent,  foreign exchange rates. The Company does not engage in
financial transactions for trading or speculative purposes.

The  interest  payable on the  Company's  credit  facility  is based on variable
interest  rates and could  therefore  be affected by changes in market  interest
rates.  If  interest  rates on  existing  variable  debt rose 0.8% (10% from the
bank's  reference  rate) as of  October  31,  1999,  the  Company's  results  of
operations  and cash flows would not be materially  affected.  In addition,  the
Company has fixed and variable income investments consisting of cash equivalents
and  short-term  investments,  which  are also  affected  by  changes  in market
interest rates. The Company does not use derivative financial instruments in its
investment portfolio.

The Company enters into a significant amount of purchase  obligations outside of
the U.S.  which are settled in U. S. dollars,  and  therefore,  has only minimal
exposure to foreign currency  exchange risks. The Company does not hedge against
foreign  currency  risks and believes  that foreign  currency  exchange risk not
significant.

                                       14
<PAGE>

Year 2000 Matters

The  Company  recognizes  that  the  arrival  of the  year  2000  poses a unique
worldwide  challenge to the ability of all systems to recognize  the date change
from December 31, 1999 to January 1, 2000. The year 2000 issue could result,  at
the  Company  and  elsewhere,  in system  failures  or  miscalculations  causing
disruptions of operations,  including, among other things, a temporary inability
to process  transactions or to engage in other normal business  activities.  The
Company has assessed its computer and business  processes  and is  reprogramming
its  computer  applications,  as  necessary,  to  provide  for  their  continued
functionality.  An  assessment  of the  readiness of the external  entities with
which it interfaces is ongoing.

In 1996,  the Company  developed a detailed  year 2000  Conversion  Project Plan
(Plan) to address the methods to correct possible  disruptions of operations due
to the year 2000 issue.  The Plan took into  consideration  the following items:
(i)  identification  and  inventorying of hardware,  application  software,  and
equipment  utilizing  programmable  logic  chips  to  control  aspects  of their
operation,  with potential year 2000 problems;  (ii) assessment of scope of year
2000 issues for, and assigning  priorities to, each item based on its importance
to the Company's operations; (iii) remediation of year 2000 issues in accordance
with assigned  priorities,  by correction,  upgrade,  replacement or retirement;
(iv) testing for and validation of year 2000 compliance;  and, (v) determination
of key vendors and customers and their year 2000 compliance. Because the Company
uses a variety  of  information  technology  systems,  internally-developed  and
third-party  provided  software  and embedded  chip  equipment,  depending  upon
business  function and  location,  various  aspects of the  Company's  year 2000
efforts are in different  phases and are  proceeding in parallel.  The Company's
main operating  system and hardware have been upgraded for year 2000 compliance.
The application  conversion  process  encompasses all areas of operations of the
Company,  from  verification  of  the  year  2000  compliance  of  the  software
accounting  packages,  to email  systems,  to  telephone  systems.  Based upon a
detailed  review and update of the Plan  performed in April 1999,  conversion of
all Company systems and programs was completed with full  implementation  at the
end of June 1999. In addition,  a systemwide test has been completed to simulate
the rollover to January 1, 2000,  ensuring all critical  systems  supporting the
business will remain operational.

The Company's  operations are also dependent on the year 2000 readiness of third
parties  that do  business  with  the  Company.  In  particular,  the  Company's
information  technology systems interact with commercial electronic  transaction
processing  systems to handle  customer credit card purchases and other point of
sale transactions, and the Company is dependent on third-party suppliers of such
infrastructure  elements as  telephone  services,  electric  power,  water,  and
banking facilities. The Company does not depend to any significant degree on any
single  merchandise  vendor  or  upon  electronic  transaction  processing  with
individual vendors for merchandise purchases.  The Plan includes identifying and
initiating formal  communications  with key third parties and suppliers and with
significant  merchandise  vendors to  determine  the extent to which the Company
will be  vulnerable  to such  parties'  failure to  resolve  their own year 2000
issues.  Although  the  Company  has not been put on notice that any known third
party problem will not be resolved,  the Company has limited  information and no
assurance of additional  information concerning the year 2000 readiness of third
parties.  The resulting  risks to the Company's  business are very  difficult to
assess.

Through  November 30, 1999, the Company has expensed  approximately  $435,000 on
work related to year 2000  compliance.  The  estimated  cost for this project is
between $400,000 and $450,000, and is being funded through operating cash flows.
The total estimated cost for this project includes an estimate for the potential
costs associated with third party vendor or supplier failures.

                                       15
<PAGE>

Based upon the planning and conversions  completed to date, the Company believes
that, with modifications to existing software,  conversions to new software, and
appropriate  remediation of embedded chip equipment,  the year 2000 issue is not
reasonably  likely to pose  significant  operational  problems for the Company's
information  technology  systems and embedded chip  equipment as so modified and
converted.

The Company is presently  unable to assess the likelihood  that the Company will
experience  operational  problems due to unresolved  year 2000 problems of third
parties that do business with the Company.  There can be no assurance that other
entities  will achieve  timely year 2000  compliance;  if they do not, year 2000
problems  could  have a  material  impact  on the  Company's  operations.  Where
commercially  reasonable to do so, the Company  intends to assess its risks with
respect  to failure by third  parties to be year 2000  compliant  and to seek to
mitigate those risks. If such  mitigation is not achievable,  year 2000 problems
could have a material impact on the Company's operations.

The Company's  estimates of the costs of achieving year 2000  compliance and the
date by which year 2000  compliance  will be achieved are based on  management's
best  estimates,  which were derived  using  numerous  assumptions  about future
events including the continued  availability of certain  resources,  third party
modification  plans and other factors.  However,  there can be no assurance that
these  estimates will be achieved,  and actual  results could differ  materially
from  these   estimates.   Specific  factors  that  might  cause  such  material
differences  include,  but are not  limited  to,  the  availability  and cost of
personnel  trained  in year 2000  remediation  work,  the  ability to locate and
correct all computer codes, the success  achieved by the Company's  suppliers in
reaching year 2000 readiness,  the timely availability of necessary  replacement
items and similar uncertainties.

The  Company  presently  believes  that the most  reasonably  likely  worst-case
scenarios  that the Company might confront with respect to year 2000 issues have
to do with  third  parties  not  being  year 2000  compliant.  The  Company  has
evaluated  vendor  and  customer   compliance  and  created  contingency  plans,
including alternate vendor opportunities.

Uncertainties and Risk

The foregoing  discussion and analysis  should be read in  conjunction  with the
Company's financial  statements and notes thereto included with this report. The
foregoing  discussion  contains  certain  forward-looking  statements  that  are
subject to certain risks and  uncertainties  that could cause actual  results to
differ materially from those set forth in such forward-looking  statements. Such
risks and uncertainties  include,  without limitation,  risks of changing market
conditions in the overall economy and the retail industry,  consumer demand, the
opening of new stores,  actual  advertising  expenditures  by the  Company,  the
success of the Company's advertising and merchandising strategy, availability of
products,  transportation of products,  unforeseen difficulties arising from the
Company or its  vendors,  suppliers  or customers  modifying  their  information
technology systems,  software systems and embedded chip equipment to become year
2000  compliant,  and other factors  detailed from time to time in the Company's
annual and other  reports  filed with the  Securities  and Exchange  Commission.
Readers  are  cautioned  not to place undue  reliance  on these  forward-looking
statements,  which speak only as of the date thereof.  The Company undertakes no
obligations  to  publicly   release  any  revisions  to  these   forward-looking
statements or reflect events or circumstances after the date hereof.

                                       16
<PAGE>


                                     PART II

                                OTHER INFORMATION


Item 6.    Exhibits and Reports on Form 8-K

   (a)     Exhibits

   3.1     Certificate of  Incorporation.  (Incorporated by reference to Exhibit
           3.1  to  Registration   Statement  on  Form  S-1   (Registration  No.
           33-12755).)

   3.2     Bylaws.  (Incorporated  by reference  to Exhibit 3.2 to  Registration
           Statement on Form S-1 (Registration No. 33-12755).)

   3.3     Form of Certificate  of Designation of Series A Junior  participating
           Preferred   Stock.(Incorporated  by  reference  to  Exhibit  3.01  to
           Amendment No. 2 to the Registration Statement on Form S-2.)

   4.1     Form of Rights  Certificate.  (Incorporated  by  reference to Exhibit
           4.01 to Amendment No. 2 to the Registration Statement on Form S-2.)

   4.2     Form of Rights  Agreement dated as of June 7, 1999.  (Incorporated by
           reference  to Exhibit  4.02 to  Amendment  No. 2 to the  Registration
           Statement on Form S-2.)

   10.1    Amended and Restated Stock Option Plan. (Incorporated by reference to
           Registration  Statement  on  Form  S-8  filed  on  January  19,  1996
           (Registration No. 33-3327).)

   10.2    1994  Non-Employee  Director Stock Option Plan dated October 7, 1994.
           (Incorporated  by  reference  to  Registration  Statement on Form S-8
           filed on January 19, 1996 (Registration No. 33-3327).)

   10.3    Cash or Deferred  Profit Sharing Plan, as amended.  (Incorporated  by
           reference  to  Exhibit  10.2 to  Registration  Statement  on Form S-1
           (Registration No. 33-12755).)

   10.4    Cash or Deferred  Profit Sharing Plan Amendment No. 3.  (Incorporated
           by  reference  to Exhibit  10.15 to Form 10-K for  fiscal  year ended
           January 31, 1988.)

   10.5    Cash or Deferred  Profit Sharing Plan Amendment No. 4.  (Incorporated
           by  reference  to Exhibit  10.16 to Form 10-K for  fiscal  year ended
           January 31, 1988.)

   10.6    Form of Stock  Purchase  Agreement  dated July 26,  1985  relating to
           shares of Common  Stock  purchased  pursuant  to exercise of employee
           stock  options.   (Incorporated  by  reference  to  Exhibit  10.3  to
           Registration Statement on Form S-1 (Registration No. 33-12755).)

   10.7    Form of Stock Purchase  Agreement dated December 13, 1985 relating to
           shares of Common  Stock  purchase  pursuant  to  exercise of employee
           stock  options.   (Incorporated  by  reference  to  Exhibit  10.4  to
           Registration Statement on Form S-1 (Registration No. 33-12755).)

                                       17
<PAGE>

   10.8    Form of Stock Purchase  Agreement dated November 10, 1986 relating to
           shares of Common  Stock  purchased  pursuant  to exercise of employee
           stock  options.   (Incorporated  by  reference  to  Exhibit  10.5  to
           Registration Statement on Form S-1 (Registration No. 33-12755).)

   10.9    Form  of  Director   Indemnification   Agreement.   (Incorporated  by
           reference  to Exhibit  10.42 to  Registration  Statement  on Form S-1
           (Registration No. 33-12755).)

   10.10   Financing  Agreement dated September 21, 1994 between the Company and
           CIT Group/Business Credit Inc.  (Incorporated by reference to Exhibit
           10.12 to Form 10-Q for the quarter ended October 31, 1994)

   10.11   The Sharper Image 401(K) Savings Plan  (Incorporated  by reference to
           Exhibit 10.21 to Registration Statement of Form S-8 (Registration No.
           33-80504) dated June 21, 1994))

   10.12   Chief  Executive  Officer  Compensation  Plan dated February 3, 1995.
           (Incorporated  by reference to Exhibit 10.24 to the Form 10-K for the
           fiscal year ended January 31, 1995.)

   10.13   Annual Report for the Sharper Image 401(K) Savings Plan (incorporated
           by reference to Form 11-K  (Registration  No.  33-80504) for the plan
           year ended December 31, 1995.)

   10.14   Split-Dollar Agreement between the Company and Mr. R. Thalheimer, its
           Chief Executive  Officer dated October 13, 1995,  effective as of May
           17, 1995.  (Incorporated  by  reference to Exhibit  10.17 to the Form
           10-K for the fiscal year ended January 31, 1996.)

   10.15   Assignments  of Life  Insurance  Policy  as  Collateral,  both  dated
           October 13, 1995, effective May 17, 1995.  (Incorporated by reference
           to Exhibit  10.18 to the Form 10-K for the fiscal year ended  January
           31, 1996.)

   10.16   Amendment to the Financing  Agreement  dated May 15, 1996 between the
           Company  and The CIT  Group/Business  Credit  Inc.  (Incorporated  by
           reference  to  Exhibit  10.19 to the Form 10Q for the  quarter  ended
           April 30, 1996).

   10.17   Warrant to Purchase Common Stock Agreement dated May 15, 1996 between
           the Company and The CIT Group/Business  Credit Inc.  (Incorporated by
           reference  to  Exhibit  10.20 to the Form 10Q for the  quarter  ended
           April 30, 1996).

   10.18   CAPEX Term Loan  Promissory  note dated  October 15, 1996 between the
           Company  and The CIT  Group/Business  Credit  Inc.  (Incorporated  by
           reference  to  Exhibit  10.21 to the Form 10Q for the  quarter  ended
           October 31, 1996.)

   10.19   Employment  Agreement between the Company and Mr. Barry Gilbert,  its
           Vice  Chairman  and  Chief  Operating  Officer  dated  and  effective
           December 2, 1996.  (Incorporated by reference to Exhibit 10.20 to the
           Form 10-K for the fiscal year ended January 31, 1997.)

   10.20   Amendment to the Financing  Agreement dated February 13, 1997 between
           the Company and The CIT Group/Business  Credit Inc.  (Incorporated by
           reference to Exhibit 10.21 to the Form 10-K for the fiscal year ended
           January 31, 1997.)

                                       18
<PAGE>

   10.21   Warrant to Purchase  Common Stock  Agreement  dated February 13, 1997
           between  the  Company   and  The  CIT   Group/Business   Credit  Inc.
           (Incorporated  by reference to Exhibit 10.22 to the Form 10-K for the
           fiscal year ended January 31, 1997.)

   10.22   Amendment to the Financing Agreement dated March 24, 1997 between the
           Company  and The CIT  Group/Business  Credit  Inc.  (Incorporated  by
           reference to Exhibit 10.23 to the Form 10-K for the fiscal year ended
           January 31, 1997.)

   10.23   Warrant  to  Purchase  Common  Stock  Agreement  dated  April 6, 1998
           between  the  Company   and  the  CIT   Group/Business   Credit  Inc.
           (Incorporated  by reference to Exhibit 10.24 to the Form 10-K for the
           fiscal year ended January 31, 1998.)

   10.24   Amendment to the Financing  Agreement dated April 6, 1998 between the
           Company  and The CIT  Group/Business  Credit  Inc.  (Incorporated  by
           reference to Exhibit 10.25 to the Form 10-K for the fiscal year ended
           January 31, 1998.)

   10.25   Amendment to Employment  Agreement  between the Company and Mr. Barry
           Gilbert,  its Vice  Chairman and Chief  Operating  Officer  dated and
           effective November 30, 1998.

   15.0    Letter Re: Unaudited Interim Financial Information.

   27.0    Financial Data Schedule

   (b)     Reports on Form 8-K

           The  Company  has not  filed  any  reports  on Form 8-K for the three
           months ended October 31, 1999.

                                       19
<PAGE>

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                               SHARPER IMAGE CORPORATION



Date:     December 13, 1999                    by:/s/  Tracy Y. Wan
                                                  ------------------------------
                                                        Tracy Y. Wan
                                                        President
                                                        Chief Operating Officer



                                               by:/s/  Jeffrey P. Forgan
                                                  ------------------------------
                                                        Jeffrey P. Forgan
                                                        Senior Vice President
                                                        Chief Financial Officer



                                       20


                                                                    Exhibit 15.0

December 14, 1999


Board of Directors
Sharper Image Corporation
San Francisco, California

We have made a review, in accordance with standards  established by the American
Institute of Certified Public  Accountants,  of the unaudited  interim financial
information of Sharper Image  Corporation for the periods ended October 31, 1999
and 1998, as indicated in our report dated November 17, 1999; because we did not
perform an audit, we expressed no opinion on that information.

We are aware  that our  report  referred  to above,  which is  included  in your
Quarterly  Report  on Form  10-Q  for the  quarter  ended  October  31,  1999 is
incorporated by reference in Registration  Statement No. 33-12755, No. 33-80504,
and No. 33-3327 on Forms S-8 of Sharper Image Corporation.

We are also aware that the aforementioned report,  pursuant to Rule 436(c) under
the  Securities  Act of  1933,  is not  considered  a part  of the  Registration
Statement  prepared  or  certified  by an  accountant  or a report  prepared  or
certified by an accountant within the meaning of Sections 7 and 11 of that Act.

Yours truly,


/s/_____________________
Deloitte & Touche LLP
San Francisco, CA

                                       21

<TABLE> <S> <C>


<ARTICLE>                     5

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              JAN-31-2000
<PERIOD-START>                                 FEB-01-1999
<PERIOD-END>                                   OCT-31-1999
<CASH>                                           7,325
<SECURITIES>                                         0
<RECEIVABLES>                                   11,310
<ALLOWANCES>                                      (812)
<INVENTORY>                                     52,166
<CURRENT-ASSETS>                                85,738
<PP&E>                                          69,355
<DEPRECIATION>                                  45,750
<TOTAL-ASSETS>                                 113,605
<CURRENT-LIABILITIES>                           42,430
<BONDS>                                          2,404
                                0
                                          0
<COMMON>                                           119
<OTHER-SE>                                      65,392
<TOTAL-LIABILITY-AND-EQUITY>                   113,605
<SALES>                                        175,159
<TOTAL-REVENUES>                               156,843
<CGS>                                           78,019
<TOTAL-COSTS>                                  159,665
<OTHER-EXPENSES>                                     3
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 (50)
<INCOME-PRETAX>                                 (2,775)
<INCOME-TAX>                                    (1,110)
<INCOME-CONTINUING>                             (1,665)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (1,665)
<EPS-BASIC>                                      (0.17)
<EPS-DILUTED>                                    (0.17)



</TABLE>


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