SHARPER IMAGE CORP
10-Q, 1999-09-14
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q


(Mark One)

[X]  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the quarterly period ended July 31, 1999 or

[ ]  Transition  report  pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange Act of 1934 for the  transition  period from  ________________  to
     ________________


Commission File Number:  0-15827


                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


        Delaware                                               94-2493558
(State of Incorporation)                                   (I.R.S. Employer
                                                           Identification No.)


                650 Davis Street, San Francisco, California 94111
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.
                                 Yes _X_ No ___

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

    Common Stock, $0.01 par value, 11,965,730 shares as of September 10, 1999

                                       1

<PAGE>


PART I
FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS

<CAPTION>
                                                                                       July 31,         January 31,       July 31,
                                                                                         1999               1999            1998
Dollars in thousands, except per share amounts                                        (Unaudited)         (Note A)       (Unaudited)
                                                                                     -----------         --------       -----------
<S>                                                                                     <C>               <C>               <C>
ASSETS
Current Assets:
   Cash and equivalents                                                                 $ 25,894          $  8,389          $    593
   Accounts receivable, net of allowance for doubtful
    accounts of $1,008, $804 and $644                                                      5,737             6,787             5,171
   Merchandise inventories                                                                34,844            32,598            25,243
   Deferred catalog costs                                                                  2,482             2,454             4,837
   Prepaid expenses and other                                                              6,782             5,605             5,777
                                                                                        --------          --------          --------
Total Current Assets                                                                      75,739            55,833            41,621
Property and equipment, net                                                               23,021            22,513            20,078
Deferred taxes and other assets                                                            4,063             3,699             3,381
                                                                                        --------          --------          --------
Total Assets                                                                            $102,823          $ 82,045          $ 65,080
                                                                                        ========          ========          ========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                                                $ 24,500          $ 28,613          $ 23,851
   Deferred revenue                                                                        6,996             7,268             6,220
   Income taxes payable                                                                     --               3,314              --
   Current portion of notes payable                                                          308               635               958
                                                                                        --------          --------          --------
Total Current Liabilities                                                                 31,804            39,830            31,029
Revolving loan                                                                              --                --               1,975
Notes payable                                                                              2,441             2,513             2,818
Other liabilities                                                                          3,241             3,053             3,134
                                                                                        --------          --------          --------
Total Liabilities                                                                         37,486            45,396            38,956
                                                                                        --------          --------          --------

Commitments and contingencies                                                               --                --                --

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none                                 --                --                --
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
  11,965,730, 8,916,995 and 8,529,750 shares                                                 119                89                85
 Additional paid-in capital                                                               43,060            12,589            10,043
 Retained earnings                                                                        22,158            23,971            15,996
                                                                                        --------          --------          --------
Total Stockholders' Equity                                                                65,337            36,649            26,124
                                                                                        --------          --------          --------
Total Liabilities and Stockholders' Equity                                              $102,823          $ 82,045          $ 65,080
                                                                                        ========          ========          ========

<FN>
                                                 See notes to financial statements.
</FN>
</TABLE>

                                                                 2

<PAGE>


<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)

<CAPTION>
                                                                      Three Months Ended                     Six Months Ended
Dollars in thousands, except per share amounts                             July 31,                             July 31,
                                                               ------------------------------        ------------------------------
                                                                  1999               1998               1999               1998
                                                               -----------        -----------        -----------        -----------
<S>                                                            <C>                <C>                <C>                <C>
REVENUES:
   Sales                                                       $    64,463        $    55,367        $   110,084        $   100,476
   Less: returns and allowances                                      7,028              6,155             12,165             12,025
                                                               -----------        -----------        -----------        -----------
  Net Sales                                                         57,435             49,212             97,919             88,451
   Other revenue                                                       269                320                644                832
                                                               -----------        -----------        -----------        -----------
                                                                    57,704             49,532             98,563             89,283
                                                               -----------        -----------        -----------        -----------

COST AND EXPENSES:
   Cost of products                                                 28,355             25,780             48,635             46,522
   Buying and occupancy                                              6,887              6,261             13,635             12,599
   Advertising and promotion                                         8,193              6,904             12,427             11,416
   General, selling, and administrative                             14,332             12,383             26,745             24,030
                                                               -----------        -----------        -----------        -----------
                                                                    57,767             51,328            101,442             94,567
                                                               -----------        -----------        -----------        -----------

OPERATING LOSS                                                         (63)            (1,796)            (2,879)            (5,284)
                                                               -----------        -----------        -----------        -----------

OTHER INCOME (EXPENSE):
   Interest expense - net                                             (101)              (181)              (142)              (347)
   Other - net                                                          (6)                 5                 (1)                 9
                                                               -----------        -----------        -----------        -----------
                                                                      (107)              (176)              (143)              (338)
                                                               -----------        -----------        -----------        -----------

Loss Before Income Tax Benefit                                        (170)            (1,972)            (3,022)            (5,622)

Income Tax Benefit                                                     (68)              (789)            (1,209)            (2,249)
                                                               -----------        -----------        -----------        -----------

Net Loss                                                       $      (102)       $    (1,183)       $    (1,813)       $    (3,373)
                                                               ===========        ===========        ===========        ===========

Net Loss Per Share - basic and diluted                         $     (0.01)       $     (0.14)       $     (0.20)       $     (0.40)
                                                               ===========        ===========        ===========        ===========

Weighted Average Number of Shares -
  basic and diluted                                              9,095,492          8,525,826          9,021,330          8,444,787

<FN>
                                                 See notes to financial statements.
</FN>
</TABLE>

                                                                 3

<PAGE>


<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS

<CAPTION>
(Unaudited)                                                                                                Six Months Ended
                                                                                                                July 31,
                                                                                                       ----------------------------
Dollars in thousands                                                                                     1999               1998
                                                                                                       --------            --------
<S>                                                                                                    <C>                 <C>
Cash was Provided by (Used for) Operating Activities:
   Net loss                                                                                            $ (1,813)           $ (3,373)
   Adjustments to reconcile net loss to net cash used for operations:
     Depreciation and amortization                                                                        3,093               2,329
     Deferred rent expense                                                                                   73                  39
     Deferred income taxes                                                                               (1,308)             (2,249)
  Changes in:
     Merchandise inventories                                                                             (2,246)              9,291
     Accounts receivable                                                                                  1,050               3,018
     Deferred catalog costs, prepaid expenses and other                                                    (261)               (150)
     Accounts payable and accrued expenses                                                               (4,113)            (11,396)
     Deferred revenue, income taxes payable and other liabilities                                        (3,471)               (674)
                                                                                                       --------            --------
Cash Used for Operating Activities                                                                       (8,996)             (3,165)
                                                                                                       --------            --------

Cash was Provided by (Used for) Investing Activities:
   Property and equipment expenditures                                                                   (3,612)             (1,748)
   Proceeds from disposal of equipment                                                                       11                 159
                                                                                                       --------            --------
Cash Used for Investing Activities                                                                       (3,601)             (1,589)
                                                                                                       --------            --------

Cash was Provided by (Used for) Financing Activities:
   Proceeds from revolving loan                                                                          11,955              21,152
   Payments on revolving loan                                                                           (11,955)            (19,177)
   Proceeds from issuance of common stock                                                                30,501                 341
   Principal payments on notes payable                                                                     (399)               (470)
                                                                                                       --------            --------
Cash Provided by Financing Activities                                                                    30,102               1,846
                                                                                                       --------            --------

Net Increase (Decrease) in Cash and Equivalents                                                          17,505              (2,908)
                                                                                                       --------            --------
Cash and Equivalents at Beginning of Period                                                               8,389               3,501
                                                                                                       --------            --------

Cash and Equivalents at End of Period                                                                  $ 25,894            $    593
                                                                                                       ========            ========

Supplemental Disclosure of Cash Paid for:
   Interest                                                                                            $    205            $    351
   Income Taxes                                                                                        $      0            $      0

<FN>
                                                 See notes to financial statements.
</FN>
</TABLE>

                                                                 4

<PAGE>


                            SHARPER IMAGE CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS

         Three-month and six-month periods ended July 31, 1999 and 1998

                                   (Unaudited)

NOTE A - Financial Statements

The  condensed  balance  sheets  at July 31,  1999  and  1998,  and the  related
condensed  statements  of  operations  and cash  flows for the  three-month  and
six-month periods ended July 31, 1999 and 1998 have been prepared by the Sharper
Image Corporation ("the Company"),  without audit. In the opinion of management,
the condensed  financial  statements include all adjustments (which include only
normal  recurring   adjustments)  necessary  to  present  fairly  the  financial
position,  results of operations  and cash flows at July 31, 1999 and 1998,  and
for all periods then ended.  The balance  sheet at January 31,  1999,  presented
herein, has been derived from the audited balance sheet of the Company.

Certain information and disclosures normally included in the notes to the annual
financial  statements  prepared in accordance with generally accepted accounting
principles   have  been  omitted  from  these  interim   financial   statements.
Accordingly,  these interim  condensed  financial  statements  should be read in
conjunction  with the financial  statements  and notes  thereto  included in the
Company's 1998 Annual Report.

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  A  secondary  peak  period for the  Company is June,
reflecting  the gift giving for  Father's  Day and  graduations.  A  substantial
portion of the  Company's  total  revenues and all or most of the  Company's net
earnings  occur in the fourth  quarter  ending  January 31. The  Company,  as is
typical in the retail  industry,  generally  experiences  lower revenues and net
operating results during the other quarters and has incurred and may continue to
incur losses in these  quarters.  The results of  operations  for these  interim
periods are not necessarily indicative of the results for the full fiscal year.

Certain  reclassifications have been made to prior periods' financial statements
in order to conform with current period presentations.


NOTE B - Revolving Loan and Notes Payable

The Company has a revolving secured credit facility with The CIT  Group/Business
Credit, Inc. (CIT) which expires in September 2003. The credit facility has been
amended on several  occasions  and, as of July 31, 1999,  the  agreement  allows
Company  borrowings and letters of credit up to a maximum of $30 million for the
period from October 1, 1999 through December 31, 1999, and $20 million for other
times of the year based on inventory  levels.  The credit facility is secured by
the Company's inventory,  accounts  receivable,  general intangibles and certain
other assets.  Borrowings under this facility bear interest at either prime plus
0.25% per  annum or at LIBOR  plus  2.25% per  annum,  but may  change  based on
financial performance.  The credit facility contains certain financial covenants
pertaining to interest coverage ratio and net worth and contains  limitations on
operating leases, other borrowings, dividend payments and stock repurchases. For
the six-month period ended July 31, 1999, the Company was in compliance with all
covenants.  The credit  facility  allows for  seasonal  borrowings  of up to $30
million for the period  October 1 through  December 31,

                                       5

<PAGE>


1999,  increasing by $1 million for this period in each of the three  subsequent
years. At July 31, 1999, the Company had no amounts outstanding on its revolving
credit facility.  As of July 31, 1999, letter of credit commitments  outstanding
under the credit facility were $5.9 million.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures ("Term Loans") up to an aggregate of $4.5 million. Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.50%
per annum or at LIBOR plus 2.50% per annum,  but may change  based on  financial
performance.  Each  Term  Loan is to be  repaid  in 36 equal  monthly  principal
installments.  Notes  payable  included a Term Loan which  bears  interest  at a
variable rate of prime plus 0.50%,  provides for monthly  principal  payments of
$55,555 plus the related interest payment,  and matures in October 1999. At July
31, 1999, the balance of the Term Loan was $0.2 million.

At July 31, 1999,  notes  payable also  included a $2.6  million  mortgage  loan
collateralized by the Company's distribution center. This note bears interest at
a fixed rate of 8.40%,  provides for monthly  payments of principal and interest
in the amount of $29,367, and matures in January 2011.


NOTE C - Earnings (Loss) Per Share

Basic  earnings  per  share  is  computed  as net  income  available  to  common
shareholders divided by the weighted average number of common shares outstanding
for the period.  Diluted earnings per share reflects the potential dilution that
could occur from common shares to be issued through stock options. The potential
dilutive  effects of stock  options are excluded  from the diluted  earnings per
share for the  three-month  and  six-month  periods ended July 31, 1999 and 1998
because their inclusion in net loss periods would be  anti-dilutive  to earnings
per share.  The Company  completed a secondary  offering  and issued 3.0 million
primary  shares  of  common  stock  on July 22,  1999.  As the  shares  were not
outstanding  during the entire  second  quarter,  the effect of  increasing  the
weighted average number of shares outstanding for the three-month and six-months
ended July 31, 1999 was 130,435 and 66,298, respectively. The dilutive impact of
the 3.0 million secondary shares will be included in the weighted average number
of shares outstanding calculation for the Company's future quarters.


NOTE D - Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management  believes that the  resolution of these matters will not
have a  material  effect on the  Company's  financial  position  or  results  of
operations.


NOTE E - New Accounting Standards

In June 1999, the Financial  Accounting Standards Board ("FASB") issued SFAS No.
137,  "Accounting  for Derivative  Instruments."  SFAS 137 extends the effective
date of SFAS  No.  133,  "Accounting  for  Derivative  Instruments  and  Hedging
Activities."  SFAS  133  establishes  accounting  and  reporting  standards  for
derivative  instruments,  including certain derivative  instruments  embedded in
other  contracts,  and for hedging  activities.  The statement  requires that an
entity  recognize  all  derivatives  as  either  assets  or  liabilities  in the
statement of financial  position and measure those instruments at fair value. As
amended by SFAS 137, SFAS 133 is effective for fiscal years beginning after June
15, 2000 and is not to be applied retroactively. In the opinion of

                                       6

<PAGE>


management,  SFAS  No.  133 will not have a  material  effect  on the  Company's
financial position or results of operations.


NOTE F - Segment Information

The Company  classifies its business  interests  into two  reportable  segments:
retail stores and catalog.  The accounting policies of the segments are the same
as those described in the summary of significant  accounting  policies in Note A
of the 1998 Annual  Report.  The Company  evaluates  performance  and  allocates
resources based on operating contribution,  which excludes unallocated corporate
general  and  administrative  costs and  income  tax  expense  or  benefit.  The
Company's  reportable  segments are strategic business units that offer the same
products  and  utilize  common   merchandising,   distribution,   and  marketing
functions,  as well as common information systems and corporate  administration.
The Company  does not have  intersegment  sales,  but the  segments  are managed
separately because each segment is a different channel for selling the Company's
products.

<TABLE>
Financial information for the Company's business segments is as follows:

<CAPTION>
                                                                   Three Months Ended                       Six Months Ended
                                                                         July 31,                                July 31,
                                                               ----------------------------            ----------------------------
                                                                 1999                1998                1999                1998
                                                               --------            --------            --------            --------
<S>                                                            <C>                 <C>                 <C>                 <C>
Dollars in thousands
Revenues:
     Stores                                                    $ 39,828            $ 34,067            $ 69,068            $ 60,570
     Catalog                                                     12,449              13,972              20,822              25,916
     Other                                                        5,427               1,493               8,673               2,797
                                                               --------            --------            --------            --------
Total Revenues                                                 $ 57,704            $ 49,532            $ 98,563            $ 89,283
                                                               --------            --------            --------            --------

Operating Contributions:
     Stores                                                    $  4,578            $  2,554            $  5,292            $  2,109
     Catalog                                                        487                 251               1,357               1,635
     Unallocated                                                 (5,235)             (4,777)             (9,671)             (9,366)
                                                               --------            --------            --------            --------
Loss Before Income Tax Benefit                                 $   (170)           $ (1,972)           $ (3,022)           $ (5,622)
                                                               --------            --------            --------            --------
</TABLE>


                      INDEPENDENT ACCOUNTANTS REVIEW REPORT

The condensed balance sheets of the Company as of July 31, 1999 and 1998 and the
related  condensed  statements of operations for the  three-month  and six-month
periods then ended and cash flows for the six-month periods then ended have been
reviewed by the Company's independent accountants,  Deloitte & Touche LLP, whose
report covering their review of the financial statements is presented herein.

                                       7

<PAGE>


INDEPENDENT ACCOUNTANTS' REPORT


Board of Directors
Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation as of July 31, 1999 and 1998, and the related  condensed  statements
of operations for the  three-month  and six-month  periods then ended,  and cash
flows for the six-month  period then ended.  These financial  statements are the
responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the  expression  of an opinion  regarding the  financial  statements  taken as a
whole. Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with generally accepted accounting principles.

We have  previously  audited,  in accordance  with generally  accepted  auditing
standards,  the balance  sheet of Sharper  Image  Corporation  as of January 31,
1999, and the related  statements of operations,  stockholders'  equity and cash
flows for the year then ended (not  presented  herein);  and in our report dated
March  26,  1999,  we  expressed  an  unqualified  opinion  on  those  financial
statements.  In our  opinion,  the  information  set  forth in the  accompanying
condensed balance sheet as of January 31, 1999 is fairly stated, in all material
respects, in relation to the balance sheet from which it has been derived.



August 18, 1999

                                       8

<PAGE>


ITEM 2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF RESULTS OF  OPERATIONS  AND
         FINANCIAL CONDITION

RESULTS OF OPERATIONS

<TABLE>
The following  table is derived from the Company's  Statements of Operations and
shows the results of  operations  for the periods  indicated as a percentage  of
total revenues.

<CAPTION>
                                                                        Three Months Ended                     Six Months Ended
                                                                             July 31,                              July 31,
                                                                    ------------------------              ------------------------
                                                                     1999               1998               1999               1998
                                                                    -----              -----              -----              -----
<S>                                                                 <C>                <C>                <C>                <C>
Revenues:
     Net store sales                                                 69.0%              68.8%              70.1%              67.9%
     Net catalog sales                                               21.6               28.2               21.1               29.0
     Net Internet sales                                               7.4                1.5                6.7                1.4
     Net wholesale sales                                              1.5                0.9                1.5                0.8
Other revenue                                                         0.5                0.6                0.6                0.9
                                                                    -----              -----              -----              -----
Total Revenues                                                      100.0%             100.0%             100.0%             100.0%

Costs and Expenses:
     Cost of products                                                49.1               52.1               49.3               52.1
     Buying and occupancy                                            11.9               12.6               13.8               14.1
     Advertising and promotion                                       14.2               13.9               12.6               12.8
     General, selling
      and administrative                                             24.9               25.0               27.1               26.9

Other Expense                                                         0.2                0.4                0.2                0.4
                                                                    -----              -----              -----              -----

Loss Before Income Tax Benefit                                       (0.3)              (4.0)              (3.0)              (6.3)

Income Tax Benefit                                                   (0.1)              (1.6)              (1.2)              (2.5)
                                                                    -----              -----              -----              -----

Net Loss                                                             (0.2)%             (2.4)%             (1.8)%             (3.8)%
                                                                    =====              =====              =====              =====
</TABLE>

                                                                 9

<PAGE>


<TABLE>
The following  table sets forth the components of total revenues for the periods
indicated.

<CAPTION>
                                                                        Three Months Ended                  Six Months Ended
                                                                              July 31,                           July 31,
                                                                     -------------------------            -------------------------
                                                                       1999              1998              1999              1998
                                                                     -------           -------            -------           -------
<S>                                                                  <C>               <C>                <C>               <C>
Revenues (dollars in thousands)
Net store sales                                                      $39,828           $34,067            $69,068           $60,570
Net catalog sales                                                     12,449            13,972*            20,822            25,916*
Net Internet sales                                                     4,258               715              6,587             1,235
Net wholesale sales                                                      900               458              1,442               730
                                                                     -------           -------            -------           -------

     Total Net Sales                                                  57,435            49,212             97,919            88,451
List rental                                                              220               202                502               523
Licensing                                                                 49               118                142               309
                                                                     -------           -------            -------           -------

     Total Revenues                                                  $57,704           $49,532            $98,563           $89,283
                                                                     =======           =======            =======           =======

<FN>
* Includes net sales from the Home  Collection  Catalog of $3.6 million and $7.0
million  for the three and  six-months  ended July 31,  1998  respectively.  The
mailings of the Home Collection  Catalog were terminated in late fiscal 1998 and
do not have sales  included in the net catalog sales for the three and six-month
periods ended July 31, 1999.
</FN>
</TABLE>


Revenues

The Company's second quarter net sales increased $8,223,000,  or 16.7%, from the
comparable  three-month  period last year.  Net sales for the  six-month  period
ended July 31, 1999, increased $9,468,000,  or 10.7%, from the comparable period
last year.  Returns and allowances  for the  three-month  and six-month  periods
ended July 31, 1999,  were 10.9% and 11.1% of sales,  as compared with 11.1% and
12.0% of sales for the  comparable  prior year periods.  The increase in Company
net sales for the three and  six-month  periods  ended July 31, 1999 compared to
the same  periods  last year was  attributable  to  increases  in net sales from
Sharper Image stores of $5,761,000 and  $8,498,000,  respectively;  increases in
net  sales  from the  Sharper  Image  catalog  (excluding  Home  Collection)  of
$2,077,000  and  $1,950,000,  respectively;  and  increases  in net  sales  from
Internet  operations  of  $3,543,000  and  $5,352,000,  respectively.  The total
Company  increase in net sales was partially offset by the decrease in net sales
attributable  to the  discontinuance  of the test  mailings of the Sharper Image
Home Collection catalog in fiscal 1998.

Excluding  the net sales of the Sharper  Image Home  Collection  catalog for the
three and  six-month  periods  ended  July 31,  1998 for  comparative  purposes,
Company net sales increased  $11,823,000,  or 25.9% and  $16,512,000,  or 20.3%,
respectively. Continued popularity of Sharper Image Design proprietary products,
as well as private  label  products  has been a primary  factor in the year over
year increases in net sales. Sharper Image Design proprietary products increased
from 12.9% of net sales in 1998 to 27.1% for the comparable  three-month  period
ended July 31, 1999.  Private label products increased from 8.0% of net sales in
1998 to 16.1%  for the  comparable  three-month  period  ended  July  31,  1999.
Management  believes the  effectiveness  of its  advertising  initiatives in the
second quarter was also a contributing factor in higher revenue growth.

                                       10

<PAGE>


For the three-month and six-month  periods ended July 31, 1999, as compared with
the same periods last year, net store sales increased $5,761,000,  or 16.9%, and
$8,498,000,  or 14.0%,  and comparable  store sales increased by 11.8% and 9.4%,
respectively.  The increase in net store sales for the three-month  period ended
July 31, 1999  reflects an 16.0%  increase in total store  transactions,  with a
1.2% increase in average revenue per  transaction,  compared with the same prior
year period.  Total store transactions  increased 15.7% for the six-months ended
July 31, 1999,  which was partially offset by a 1.2% decrease in average revenue
per transaction,  compared with the same prior year period.  The increase in net
store sales for the  three-month  and  six-month  periods ended July 31, 1999 is
also  attributable  to the  opening  of six new  stores  since  July  31,  1998,
partially  offset by two stores that closed at their lease  maturity  during the
first  fiscal  quarter of 1998 and one store that  closed at its lease  maturity
late in the second fiscal quarter of 1999.

For the three-month and six-month periods ended July 31, 1999, net catalog sales
decreased  $1,523,000 or 10.9%,  and  $5,094,000 or 19.7%,  as compared with the
same periods last year. The primary reason for the decrease in net catalog sales
was the decrease in the Sharper Image Home  Collection  Catalog sales due to the
discontinuation  of the test  mailings of that catalog in fiscal  1998.  For the
three and six-month periods ended July 31, 1999, as compared to the same periods
last year, the net catalog sales decrease  attributable  to the Home  Collection
Catalog was $3,600,000 and $7,044,000, respectively. Excluding the operations of
the Home  Collection  Catalog  in  fiscal  1998,  net  catalog  sales  increased
$2,077,000,  or  20.0%  for the  three-month  period  ended  July  31,  1999 and
$1,950,000 or 10.3% for the six-month period ended July 31, 1999 compared to the
same prior year periods.  The three-month  increase in Sharper Image Catalog net
sales reflects an increase of 16.9% in transactions and 2.7% increase in average
revenue per transaction,  compared to the same prior year period.  The six-month
increase in Sharper  Image  Catalog  net sales  reflects an increase of 11.2% in
transactions,  partially  offset  by a 0.9%  decrease  in  average  revenue  per
transaction,  compared to the same prior year  period.  Management  believes the
increase in Sharper Image catalog sales is also  attributable to a 9.1% increase
in Sharper Image Catalog pages  circulated in the three-month  period ended July
31, 1999, as compared to the same period last year.  Management  is  continually
reviewing  the pages and the number of  catalogs  circulated  in its  efforts to
optimize the revenues from catalog advertising.

For the  three-month  and six-month  periods ended July 31, 1999,  the Company's
Internet sales from  sharperimage.com,  which includes the Sharper Image auction
site, increased $3,543,000, or 495.5%, and $5,352,000, or 433.3%,  respectively,
from the same periods last year. The three-month  increase in Internet net sales
reflects  an  increase of 601.2% in  transactions,  partially  offset by a 15.1%
decrease  in average  revenue per  transaction,  compared to the same prior year
period.  The  six-month  increase in Internet net sales  reflects an increase of
532.1% in transactions,  partially offset by a 15.6% decrease in average revenue
per transaction, compared to the same prior year period. The decrease in average
revenue per  transaction  is  primarily  attributable  to the  Internet  auction
activity which began in the Company's first quarter ended April 30, 1999, and is
also  partially  attributable  to Sharper Image Design  products which are being
introduced  at more  popular  price  points.  The auction  site was  launched to
further  the  Company's   strategy  of  increasing  its  Internet  business  and
broadening its customer base, and has significantly increased total visits, page
views, and page views per visit on the Company's  website.  The Company launched
one-hour  Saturday Flash Auctions during the quarter ended July 31, 1999, and is
continuing  to  expand  the  one-hour  auction  format  due to  strong  customer
response.  Through the auction site,  the Company  offers brand new products and
close out items, certain repackaged and refurbished products, as well as certain
one-of-a-kind items, and offers the fun to consumers to bid and win products, at
less than retail prices. The increase in The Sharper Image store,

                                       11

<PAGE>


catalog and Internet  sales also reflects the emphasis and the increase in sales
of the Company's Sharper Image Design proprietary products.

Cost of Products

Cost of products for the three-month  and six-month  periods ended July 31, 1999
increased  $2,575,000,  or 10.0%,  and $2,113,000,  or 4.5%, from the comparable
prior year periods.  The increase in cost of products is due to the higher sales
volume compared to the same periods last year,  partially  offset by the reduced
sales of The Sharper Image Home Catalog  Collection  which carried products with
higher costs.  The gross margin rate for the  three-month  period ended July 31,
1999 was 50.6% which was 3.0 percentage  points better than the comparable prior
period.  The gross margin rate for the six-month  period ended July 31, 1999 was
50.3% which was 2.9 percentage  points better than the comparable  prior period.
The higher gross margin rates  reflect an increase in sales of the Sharper Image
Design  proprietary  and private label  products,  which  generally carry higher
margins.  For the three  months ended July 31,  1999,  the Sharper  Image Design
proprietary  products  percentage  of net sales  increased  to 27.1% from 12.9%,
while the private label products  increased to 16.1% from 8.0%,  compared to the
same three-month period last year.

Buying and Occupancy

Buying and occupancy costs for the three-month and six-month  periods ended July
31,  1999  increased  $626,000,  or  10.0%,  and  $1,036,000,  or 8.2%  from the
comparable  prior year periods.  The increase  primarily  reflects the occupancy
costs  associated  with the six new stores  opened since July 31, 1998.  The six
month increase was partially offset by the two stores that closed at their lease
maturity during the first three months of 1998, and one store that closed at its
lease maturity during the three months ended July 31, 1999.

Advertising and Promotion Expenses

Advertising and promotion  expenses for the  three-month  and six-month  periods
ended July 31, 1999 increased $1,289,000, or 18.7%, and $1,011,000, or 8.9% from
the comparable  prior year periods.  The increase in  advertising  and promotion
expenses  was  partially  attributable  to a 9.1%  and  2.2%  increase  in pages
circulated   for  the  three  and   six-month   periods  ended  July  31,  1999,
respectively,  compared  to the same  prior year  periods.  The  increased  cost
related to increased  circulation was partially offset by the reduction in costs
attributable to the  discontinuance of The Sharper Image Home Collection Catalog
in  fiscal  1998.  In  addition,   the  Company  deployed  several   advertising
initiatives  to  broaden  its  customer  base,   including  radio   advertising,
infomercials,  direct response mailings, and others. These increased advertising
initiatives  were launched with the Company goal to acquire new customers  which
the Company believes will produce  additional  sales in the stores,  catalog and
Internet channels in future periods.

General, Selling and Administrative Expenses

General,  selling and administrative  expenses for the three-month and six-month
periods ended July 31, 1999 increased $1,949,000,  or 15.7%, and $2,715,000,  or
11.3% from the comparable prior year periods.  The increase was primarily due to
increases in variable expenses from increased net sales, inflationary increases,
expenses in the Internet and proprietary product areas for improved  operational
infrastructure  and overall selling  expenses  related to the opening of six new
stores.

Liquidity and Capital Resources

The Company met its short-term  liquidity needs and its capital  requirements in
the six-month  period ended July 31, 1999 with cash generated  from  operations,
trade credit,  and proceeds from the  secondary

                                       12

<PAGE>


offering.  During the six-month  period ended July 31, 1999,  the Company's cash
increased by $17,505,000 to $25,894,000 primarily due to the 3.0 million primary
shares of common stock sold through the Company's secondary offering.

The Company has a revolving secured credit facility with The CIT  Group/Business
Credit, Inc. (CIT) which expires in September 2003. The credit facility has been
amended on several  occasions  and, as of July 31, 1999,  the  agreement  allows
Company  borrowings and letters of credit up to a maximum of $30 million for the
period from October 1, 1999 through December 31, 1999, and $20 million for other
times of the year based on inventory  levels.  The credit facility is secured by
the Company's inventory,  accounts  receivable,  general intangibles and certain
other assets.  Borrowings under this facility bear interest at either prime plus
0.25% per  annum or at LIBOR  plus  2.25% per  annum,  but may  change  based on
financial performance.  The credit facility contains certain financial covenants
pertaining to interest coverage ratio and net worth and contains  limitations on
operating leases, other borrowings, dividend payments and stock repurchases. For
the six-month period ended July 31, 1999, the Company was in compliance with all
covenants.  The credit  facility  allows for  seasonal  borrowings  of up to $30
million for the period  October 1 through  December 31, 1999,  increasing  by $1
million for this period in each of the three subsequent years. At July 31, 1999,
the Company had no amounts  outstanding on its revolving credit facility.  As of
July 31,  1999,  letter  of credit  commitments  outstanding  under  the  credit
facility were $5.9 million.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures ("Term Loans") up to an aggregate of $4.5 million. Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.50%
per annum or at LIBOR plus 2.50% per annum,  but may change  based on  financial
performance.  Each  Term  Loan is to be  repaid  in 36 equal  monthly  principal
installments.  Notes  payable  included a Term Loan which  bears  interest  at a
variable rate of prime plus 0.50%,  provides for monthly  principal  payments of
$55,555 plus the related interest payment,  and matures in October 1999. At July
31, 1999, the balance of the Term Loan was $0.2 million.

At July 31, 1999,  notes  payable also  included a $2.6  million  mortgage  loan
collateralized by the Company's distribution center. This note bears interest at
a fixed rate of 8.40%,  provides for monthly  payments of principal and interest
in the amount of $29,367, and matures in January 2011.

During the six-month  period ended July 31, 1999,  the Company opened two stores
located in Tampa, Florida and Palm Desert,  California,  while closing one store
in Palm Springs, California at the maturity of the lease. Subsequent to July 31,
1999,  the  Company  opened  two new  stores  located  in  Buford,  Georgia  and
Providence,  Rhode Island,  and plans to open one additional Sharper Image store
during  fiscal  1999.  Total  capital  expenditures  estimated  for  the new and
existing stores, corporate headquarters,  and the distribution center for fiscal
1999 is between $6 million to $8 million.

The Company believes it will be able to fund its cash needs for the remainder of
the  fiscal  year  through  internally  generated  cash,  trade  credit,  credit
facility, and existing cash and cash equivalents.

On July 22, 1999 the Company  completed an offering of 3.0 million shares of its
common stock, all of which shares were offered by the Company. The proceeds from
the offering, net of underwriters  discount,  totaled $30.8 million. The Company
intends to use the proceeds from this offering for general  corporate  purposes,
including  investments  in the  Company's  Internet  business,  expansion of its
distribution and fulfillment capacity, and working capital purposes.

                                       13

<PAGE>


Seasonality

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  A  secondary  peak  period for the  Company is June,
reflecting  the gift giving for  Father's  Day and  graduations.  A  substantial
portion of the  Company's  total  revenues and all or most of the  Company's net
earnings  occur in the fourth  quarter  ending  January 31. The  Company,  as is
typical in the retail  industry,  generally  experiences  lower revenues and net
operating results during the other quarters and has incurred and may continue to
incur losses in these  quarters.  The results of  operations  for these  interim
periods are not necessarily indicative of the results for the full fiscal year.

Quantitative and Qualitative Disclosure About Market Risk

The Company is exposed to market risks,  which include changes in interest rates
and, to a lesser extent,  foreign exchange rates. The Company does not engage in
financial transactions for trading or speculative purposes.

The  interest  payable on the  Company's  credit  facility  is based on variable
interest  rates and could  therefore  be affected by changes in market  interest
rates.  If  interest  rates on  existing  variable  debt rose 0.8% (10% from the
bank's reference rate) as of July 31, 1999, the Company's  results of operations
and cash flows would not be materially  affected.  In addition,  the Company has
fixed  and  variable  income  investments  consisting  of cash  equivalents  and
short-term  investments,  which are also affected by changes in market  interest
rates.  The  Company  does  not  use  derivative  financial  instruments  in its
investment portfolio.

The Company enters into a significant amount of purchase  obligations outside of
the U.S.  which are settled in U. S. dollars,  and  therefore,  has only minimal
exposure to foreign currency  exchange risks. The Company does not hedge against
foreign  currency  risks and believes  that foreign  currency  exchange risk not
significant.

Year 2000 Matters

The  Company  recognizes  that  the  arrival  of the  year  2000  poses a unique
worldwide  challenge to the ability of all systems to recognize  the date change
from December 31, 1999 to January 1, 2000. The year 2000 issue could result,  at
the  Company  and  elsewhere,  in system  failures  or  miscalculations  causing
disruptions of operations,  including, among other things, a temporary inability
to process  transactions or to engage in other normal business  activities.  The
Company has assessed its computer and business  processes  and is  reprogramming
its  computer  applications,  as  necessary,  to  provide  for  their  continued
functionality.  An  assessment  of the  readiness of the external  entities with
which it interfaces is ongoing.

In 1996,  the Company  developed a detailed  year 2000  Conversion  Project Plan
(Plan) to address the methods to correct possible  disruptions of operations due
to the year 2000 issue.  The Plan took into  consideration  the following items:
(i)  identification  and  inventorying of hardware,  application  software,  and
equipment  utilizing  programmable  logic  chips  to  control  aspects  of their
operation,  with potential year 2000 problems;  (ii) assessment of scope of year
2000 issues for, and assigning  priorities to, each item based on its importance
to the Company's operations; (iii) remediation of year 2000 issues in accordance
with assigned  priorities,  by correction,  upgrade,  replacement or retirement;
(iv) testing for and validation of year 2000 compliance;  and, (v) determination
of key vendors and customers and their year 2000 compliance. Because the Company
uses a variety  of  information  technology  systems,  internally-developed  and
third-party  provided  software  and

                                       14

<PAGE>


embedded chip equipment,  depending upon business function and location, various
aspects of the  Company's  year 2000  efforts  are in  different  phases and are
proceeding in parallel.  The Company's main  operating  system and hardware have
been  upgraded for year 2000  compliance.  The  application  conversion  process
encompasses  all areas of operations of the Company,  from  verification  of the
year 2000 compliance of the software accounting  packages,  to email systems, to
telephone systems. Based upon a detailed review and update of the Plan performed
in April 1999, conversion of all Company systems and programs was completed with
full  implementation at the end of June 1999. In addition,  a systemwide test is
currently  in progress  and will be  completed  by October  1999 to simulate the
rollover  to January 1, 2000,  to ensure all  critical  systems  supporting  the
business will remain operational.

The Company's  operations are also dependent on the year 2000 readiness of third
parties  that do  business  with  the  Company.  In  particular,  the  Company's
information  technology systems interact with commercial electronic  transaction
processing  systems to handle  customer credit card purchases and other point of
sale transactions, and the Company is dependent on third-party suppliers of such
infrastructure  elements as  telephone  services,  electric  power,  water,  and
banking facilities. The Company does not depend to any significant degree on any
single  merchandise  vendor  or  upon  electronic  transaction  processing  with
individual vendors for merchandise purchases.  The Plan includes identifying and
initiating formal  communications  with key third parties and suppliers and with
significant  merchandise  vendors to  determine  the extent to which the Company
will be  vulnerable  to such  parties'  failure to  resolve  their own year 2000
issues.  Although  the  Company  has not been put on notice that any known third
party problem will not be resolved,  the Company has limited  information and no
assurance of additional  information concerning the year 2000 readiness of third
parties.  The resulting  risks to the Company's  business are very  difficult to
assess.  Through July 31, 1999, the Company has expensed  approximately $375,000
on work related to year 2000 compliance.  The estimated cost for this project is
between $400,000 and $425,000, and is being funded through operating cash flows.
The total estimated cost for this project includes an estimate for the potential
costs associated with third party vendor or supplier failures.

Based upon the planning and conversions  completed to date, the Company believes
that, with modifications to existing software,  conversions to new software, and
appropriate  remediation of embedded chip equipment,  the year 2000 issue is not
reasonably  likely to pose  significant  operational  problems for the Company's
information  technology  systems and embedded chip  equipment as so modified and
converted.

The Company is presently  unable to assess the likelihood  that the Company will
experience  operational  problems due to unresolved  year 2000 problems of third
parties that do business with the Company.  There can be no assurance that other
entities  will achieve  timely year 2000  compliance;  if they do not, year 2000
problems  could  have a  material  impact  on the  Company's  operations.  Where
commercially  reasonable to do so, the Company  intends to assess its risks with
respect  to failure by third  parties to be year 2000  compliant  and to seek to
mitigate those risks. If such  mitigation is not achievable,  year 2000 problems
could have a material impact on the Company's operations.

The Company's  estimates of the costs of achieving year 2000  compliance and the
date by which year 2000  compliance  will be achieved are based on  management's
best  estimates,  which were derived  using  numerous  assumptions  about future
events including the continued  availability of certain  resources,  third party
modification plans and other factors. However, there can be no assurance that

                                       15

<PAGE>


these  estimates will be achieved,  and actual  results could differ  materially
from  these   estimates.   Specific  factors  that  might  cause  such  material
differences  include,  but are not  limited  to,  the  availability  and cost of
personnel  trained  in year 2000  remediation  work,  the  ability to locate and
correct all computer codes, the success  achieved by the Company's  suppliers in
reaching year 2000 readiness,  the timely availability of necessary  replacement
items and similar uncertainties.

The  Company  presently  believes  that the most  reasonably  likely  worst-case
scenarios  that the Company might confront with respect to year 2000 issues have
to do with third parties not being year 2000 compliant. The Company is presently
evaluating vendor and customer  compliance and refining  contingency plans, such
as alternate vendor opportunities,  after obtaining compliance evaluations,  and
expects to have these plans completed by the end of October 1999.

Uncertainties and Risk

The foregoing  discussion and analysis  should be read in  conjunction  with the
Company's financial  statements and notes thereto included with this report. The
foregoing  discussion  contains  certain  forward-looking  statements  that  are
subject to certain risks and  uncertainties  that could cause actual  results to
differ materially from those set forth in such forward-looking  statements. Such
risks and uncertainties  include,  without limitation,  risks of changing market
conditions in the overall economy and the retail industry,  consumer demand, the
opening of new stores,  actual  advertising  expenditures  by the  Company,  the
success of the Company's advertising and merchandising strategy, availability of
products,  transportation of products,  unforeseen difficulties arising from the
Company or its  vendors,  suppliers  or customers  modifying  their  information
technology systems,  software systems and embedded chip equipment to become year
2000  compliant,  and other factors  detailed from time to time in the Company's
annual and other  reports  filed with the  Securities  and Exchange  Commission.
Readers  are  cautioned  not to place undue  reliance  on these  forward-looking
statements,  which speak only as of the date thereof.  The Company undertakes no
obligations  to  publicly   release  any  revisions  to  these   forward-looking
statements or reflect events or circumstances after the date hereof.

                                       16

<PAGE>


                                     PART II

                                OTHER INFORMATION

Item 4. Submission of Matters to a Vote of Security Holders

         The Company's 1999 Annual Meeting of Stockholders  (the Annual Meeting)
         was held on June 7, 1999.  The  following  matters were voted on by the
         stockholders:

         1.  Election of five  Directors.  Mssrs.  Richard J.  Thalheimer,  Alan
         Thalheimer,  Gerald Napier, Morton David, and George James were elected
         to the Company's Board of Directors.  The results of the voting were as
         follows:  7,912,752  votes in  favor of  Richard  J.  Thalheimer,  with
         423,607 votes withheld;  7,940,704  votes in favor of Alan  Thalheimer,
         with 395,655 votes withheld; 7,965,214 votes in favor of Gerald Napier,
         with 371,145 votes withheld;  7,965,524 votes in favor of Morton David,
         with 370,835 votes  withheld;  and  7,964,474  votes in favor of George
         James, with 371,885 votes withheld.

         2. Approval of the 1999 Amendment of the Company's Stock Option Plan in
         order to (i) increase the number of shares of Common Stock reserved for
         issuance  thereunder by an additional 750,000 shares and (ii) to extend
         the term of the Option Plan through  September 30, 2004.  The result of
         the  vote  was  5,353,337  votes  in  favor,  548,653  against,  22,847
         abstaining, and 2,411,522 broker non-votes.

         3.  Approval  of  the  1999  Amendment  of the  Company's  Non-Employee
         Directors  Stock  Option  Plan in order to (i)  increase  the number of
         shares  of  Common  Stock  reserved  for  issuance   thereunder  by  an
         additional 200,000 shares and (ii) grant the Non-Employee Directors and
         automatic  2,000 share option each fiscal quarter for each Director wha
         has  served  at least  six  months  on the date of the  grant and (iii)
         delete the automatic  1,000 share grant to each  eligible  Non-Employee
         Director on the date of the Annual Meeting.  The result of the vote was
         5,857,790  votes in favor,  135,340  against,  21,797  abstaining,  and
         2,321,432 broker non-votes.

         4.  Ratification  of selection of Deloitte & Touche LLP as  independent
         public  accountants  for the Company for the fiscal year ending January
         31,  2000.  The  result  of the vote was  8,301,638  in  favor,  19,701
         against, and 15,650 abstaining.


Item 6. Exhibits and Reports on Form 8-K

(a)         Exhibits

3.1          Certificate of Incorporation. (Incorporated by reference to Exhibit
             3.1  to  Registration  Statement  on  Form  S-1  (Registration  No.
             33-12755).)

3.2          Bylaws.  (Incorporated  by reference to Exhibit 3.2 to Registration
             Statement on Form S-1 (Registration No. 33-12755).)

3.3          Form of Certificate of Designation of Series A Junior participating
             Preferred  Stocks (Incorporated  by  reference  to  Exhibit 3.01 to
             Amendment No. 2 to the Registration Statement on Form S-2.)

                                       17

<PAGE>


4.1          Form of  Rights  Certificate (Incorporated  by reference to Exhibit
             4.01 to Amendment No. 2 to the Registration Statement on Form S-2.)

4.2          Form of Rights Agreement dated as of June 7, 1999 (Incorporated  by
             reference to Exhibit 4.02 to  Amendment  No. 2 to the  Registration
             Statement on Form S-2.)

10.1         Amended and Restated Stock Option Plan.  (Incorporated by reference
             to  Registration  Statement  on Form S-8 filed on January  19, 1996
             (Registration No. 33-3327).) 10.2 1994 Non-Employee  Director Stock
             Option Plan dated  October 7, 1994.  (Incorporated  by reference to
             Registration  Statement  on Form S-8  filed  on  January  19,  1996
             (Registration No. 33-3327).)

10.3         Cash or Deferred Profit Sharing Plan, as amended.  (Incorporated by
             reference  to Exhibit  10.2 to  Registration  Statement on Form S-1
             (Registration No. 33-12755).)

10.4         Cash or Deferred Profit Sharing Plan Amendment No. 3. (Incorporated
             by  reference  to Exhibit  10.15 to Form 10-K for fiscal year ended
             January 31, 1988.)

10.5         Cash or Deferred Profit Sharing Plan Amendment No. 4. (Incorporated
             by  reference  to Exhibit  10.16 to Form 10-K for fiscal year ended
             January 31, 1988.)

10.6         Form of Stock  Purchase  Agreement  dated July 26, 1985 relating to
             shares of Common Stock  purchased  pursuant to exercise of employee
             stock  options.  (Incorporated  by  reference  to  Exhibit  10.3 to
             Registration Statement on Form S-1 (Registration No. 33-12755).)

10.7         Form of Stock Purchase  Agreement  dated December 13, 1985 relating
             to shares of Common Stock purchase pursuant to exercise of employee
             stock  options.  (Incorporated  by  reference  to  Exhibit  10.4 to
             Registration Statement on Form S-1 (Registration No. 33-12755).)

10.8         Form of Stock Purchase  Agreement  dated November 10, 1986 relating
             to  shares  of Common  Stock  purchased  pursuant  to  exercise  of
             employee stock options.  (Incorporated by reference to Exhibit 10.5
             to Registration Statement on Form S-1 (Registration No. 33-12755).)

10.9         Form  of  Director  Indemnification  Agreement.   (Incorporated  by
             reference to Exhibit  10.42 to  Registration  Statement on Form S-1
             (Registration No. 33-12755).)

10.10        Financing  Agreement  dated  September 21, 1994 between the Company
             and CIT  Group/Business  Credit Inc.  (Incorporated by reference to
             Exhibit 10.12 to Form 10-Q for the quarter ended October 31, 1994)

10.11        The Sharper Image 401(K) Savings Plan (Incorporated by reference to
             Exhibit 10.21 to Registration  Statement of Form S-8  (Registration
             No. 33-80504) dated June 21, 1994))

                                       18

<PAGE>


10.12        Chief Executive  Officer  Compensation Plan dated February 3, 1995.
             (Incorporated  by reference  to Exhibit  10.24 to the Form 10-K for
             the fiscal year ended January 31, 1995.)

10.13        Annual   Report  for  the  Sharper   Image   401(K)   Savings  Plan
             (incorporated by reference to Form 11-K (Registration No. 33-80504)
             for the plan year ended December 31, 1995.)

10.14        Split-Dollar  Agreement  between the Company and Mr. R. Thalheimer,
             its Chief Executive Officer dated October 13, 1995, effective as of
             May 17, 1995.  (Incorporated  by reference to Exhibit  10.17 to the
             Form 10-K for the fiscal year ended January 31, 1996.)

10.15        Assignments  of Life  Insurance  Policy as  Collateral,  both dated
             October  13,  1995,  effective  May  17,  1995.   (Incorporated  by
             reference  to Exhibit  10.18 to the Form 10-K for the  fiscal  year
             ended January 31, 1996.)

10.16        Amendment to the Financing Agreement dated May 15, 1996 between the
             Company and The CIT  Group/Business  Credit Inc.  (Incorporated  by
             reference  to Exhibit  10.19 to the Form 10Q for the quarter  ended
             April 30, 1996).

10.17        Warrant to  Purchase  Common  Stock  Agreement  dated May 15,  1996
             between  the  Company  and  The  CIT  Group/Business   Credit  Inc.
             (Incorporated by reference to Exhibit 10.20 to the Form 10Q for the
             quarter ended April 30, 1996).

10.18        CAPEX Term Loan  Promissory note dated October 15, 1996 between the
             Company and The CIT  Group/Business  Credit Inc.  (Incorporated  by
             reference  to Exhibit  10.21 to the Form 10Q for the quarter  ended
             October 31, 1996.)

10.19        Employment Agreement between the Company and Mr. Barry Gilbert, its
             Vice  Chairman  and Chief  Operating  Officer  dated and  effective
             December 2, 1996.  (Incorporated  by reference to Exhibit  10.20 to
             the Form 10-K for the fiscal year ended January 31, 1997.)

10.20        Amendment  to the  Financing  Agreement  dated  February  13,  1997
             between  the  Company  and  The  CIT  Group/Business   Credit  Inc.
             (Incorporated  by reference  to Exhibit  10.21 to the Form 10-K for
             the fiscal year ended January 31, 1997.)

10.21        Warrant to Purchase  Common Stock Agreement dated February 13, 1997
             between  the  Company  and  The  CIT  Group/Business   Credit  Inc.
             (Incorporated  by reference  to Exhibit  10.22 to the Form 10-K for
             the fiscal year ended January 31, 1997.)

10.22        Amendment to the Financing  Agreement  dated March 24, 1997 between
             the Company and The CIT Group/Business Credit Inc. (Incorporated by
             reference  to Exhibit  10.23 to the Form 10-K for the  fiscal  year
             ended January 31, 1997.)

10.23        Warrant to  Purchase  Common  Stock  Agreement  dated April 6, 1998
             between  the  Company  and  the  CIT  Group/Business   Credit  Inc.
             (Incorporated  by reference  to Exhibit  10.24 to the Form 10-K for
             the fiscal year ended January 31, 1998.)

                                       19

<PAGE>


10.24        Amendment to the  Financing  Agreement  dated April 6, 1998 between
             the Company and The CIT Group/Business Credit Inc. (Incorporated by
             reference  to Exhibit  10.25 to the Form 10-K for the  fiscal  year
             ended January 31, 1998.)

10.25        Amendment to Employment Agreement between the Company and Mr. Barry
             Gilbert,  its Vice Chairman and Chief  Operating  Officer dated and
             effective November 30, 1998.

15.0         Letter Re: Unaudited Interim Financial Information.

27.0         Financial Data Schedule

(b)          Reports on Form 8-K

             The  Company  has not filed any  reports  on Form 8-K for the three
             months ended July 31, 1999.

                                       20

<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                      SHARPER IMAGE CORPORATION


Date: September 10, 1999              by: /s/ Tracy Y. Wan
                                          --------------------------------------
                                              Tracy Y. Wan
                                              President
                                              Chief Operating Officer



                                      by: /s/ Jeffrey P. Forgan
                                          --------------------------------------
                                              Jeffrey P. Forgan
                                              Senior Vice President
                                              Chief Financial Officer

                                       21




                                                                    Exhibit 15.0

September 13, 1999


Board of Directors
Sharper Image Corporation
San Francisco, California

We have made a review, in accordance with standards  established by the American
Institute of Certified Public  Accountants,  of the unaudited  interim financial
information of Sharper Image Corporation for the periods ended July 31, 1999 and
1998,  as indicated  in our report  dated  August 18,  1999;  because we did not
perform an audit, we expressed no opinion on that information.

We are aware  that our  report  referred  to above,  which is  included  in your
Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  July  31,  1999  is
incorporated by reference in Registration  Statement No. 33-12755, No. 33-80504,
and No. 33-3327 on Forms S-8 of Sharper Image Corporation.

We are also aware that the aforementioned report,  pursuant to Rule 436(c) under
the  Securities  Act of  1933,  is not  considered  a part  of the  Registration
Statement  prepared  or  certified  by an  accountant  or a report  prepared  or
certified by an accountant within the meaning of Sections 7 and 11 of that Act.

Yours truly,


/s/ _______________________________
Deloitte & Touche LLP
San Francisco, CA

                                       22


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<ARTICLE>                     5

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              JAN-31-2000
<PERIOD-START>                                 FEB-01-1999
<PERIOD-END>                                   JUL-31-1999
<CASH>                                          25,894
<SECURITIES>                                         0
<RECEIVABLES>                                    6,745
<ALLOWANCES>                                    (1,008)
<INVENTORY>                                     34,844
<CURRENT-ASSETS>                                75,739
<PP&E>                                          67,195
<DEPRECIATION>                                  44,174
<TOTAL-ASSETS>                                 102,823
<CURRENT-LIABILITIES>                           31,804
<BONDS>                                          2,441
                                0
                                          0
<COMMON>                                           119
<OTHER-SE>                                      65,218
<TOTAL-LIABILITY-AND-EQUITY>                   102,823
<SALES>                                        110,084
<TOTAL-REVENUES>                                98,563
<CGS>                                           48,635
<TOTAL-COSTS>                                  101,442
<OTHER-EXPENSES>                                    (1)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 142
<INCOME-PRETAX>                                 (3,022)
<INCOME-TAX>                                    (1,209)
<INCOME-CONTINUING>                             (1,813)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (1,813)
<EPS-BASIC>                                    (0.20)
<EPS-DILUTED>                                    (0.20)



</TABLE>


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