SHARPER IMAGE CORP
11-K, 2000-06-28
MISCELLANEOUS SHOPPING GOODS STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 11-K

(Mark One)

[X]    Annual report pursuant to Section 15(d) of the Securities Exchange Act of
       1934 for the calendar year ended December 31, 1999 or

[ ]    Transition  report  pursuant to Section 15(d) of the Securities  Exchange
       Act of 1934 for the  transition  period  from  ______________________  to
       ______________________


                        Commission File Number: 33-80504


       A.     Full title of the Plan and the address of the Plan,  if  different
              from that of the issuer named below:

                           The Sharper Image 401k Savings Plan
                           650 Davis Street
                           San Francisco, CA 94111

       B.     Name of issuer of the securities held pursuant to the Plan and the
              address of its principal executive office:

                           Sharper Image Corporation
                           650 Davis Street
                           San Francisco, CA 94111

                                       1

<PAGE>


THE SHARPER IMAGE
401k SAVINGS PLAN

TABLE OF CONTENTS
--------------------------------------------------------------------------------
                                                                            Page
                                                                            ----

INDEPENDENT AUDITORS' REPORT                                                   3


FINANCIAL STATEMENTS:

     Statements of Net Assets Available for Benefits,
         as of December 31, 1999 and 1998                                      4

     Statements of Changes in Net Assets Available for Benefits,
         for the years ended December 31, 1999 and 1998                        5

     Notes to Financial Statements                                           6-9


SUPPLEMENTAL SCHEDULE:

     Schedule of Assets Held for Investment Purposes as of
         December 31, 1999                                                    10


OTHER INFORMATION:

     Exhibit 23.1 - Independent Auditors' Consent                             12

                                       2

<PAGE>


INDEPENDENT AUDITORS' REPORT


Administrative Committee,
The Sharper Image 401k Savings Plan
San Francisco, California

We have audited the accompanying statements of net assets available for benefits
of The Sharper  Image 401k Savings Plan (the "Plan") as of December 31, 1999 and
1998, and the related statements of changes in net assets available for benefits
for the years then ended.  These financial  statements are the responsibility of
the  Plan's  management.  Our  responsibility  is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the  United  States of  America.  Those  standards  require  that we plan and
perform the audit to obtain  reasonable  assurance  about  whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statements  presentation.  We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our  opinion,  such  financial  statements  present  fairly,  in all material
respects,  the net assets  available for benefits of the Plan as of December 31,
1999 and 1998,  and the changes in net assets  available  for  benefits  for the
years then ended in conformity with accounting  principles generally accepted in
the United States of America.

Our audits  were  conducted  for the  purpose of forming an opinion on the basic
financial  statements taken as a whole. The supplemental  schedule listed in the
table of contents is presented for the purpose of additional analysis and is not
a  required  part  of  the  basic  financial  statements  but  is  supplementary
information  required by the  Department  of Labor's Rules and  Regulations  for
Reporting and Disclosure  under the Employee  Retirement  Income Security Act of
1974. The schedule is the responsibility of the Plan's management. Such schedule
has been subjected to the auditing  procedures applied in our audit of the basic
1999 financial  statements and, in our opinion, is fairly stated in all material
respects when considered in relation to the basic financial  statements taken as
a whole.

/s/  Deloitte & Touche LLP
--------------------------
San Francisco, CA

May 26, 2000

                                       3

<PAGE>


THE SHARPER IMAGE
401k SAVINGS PLAN
STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
DECEMBER 31, 1999 AND 1998
--------------------------------------------------------------------------------


                                                          December 31,
                                                         -------------
                                                    1999                1998
                                                    ----                ----
Total Investments at Fair Value                 $ 5,085,052          $ 3,653,989
                                                -----------          -----------

Receivables:
    Employee Contributions                           34,236               21,251
    Employer Contributions                          152,475               72,951
                                                -----------          -----------
      Total Receivables                             186,711               94,202
                                                -----------          -----------

Liabilities-Excess Contributions                     (9,020)                   0
                                                -----------          -----------

Net Assets Available for Benefits               $ 5,262,743          $ 3,748,191
                                                ===========          ===========


                 See accompanying notes to financial statements.

                                       4

<PAGE>


THE SHARPER IMAGE
401k SAVINGS PLAN
STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
YEARS ENDED DECEMBER 31, 1999 AND 1998
--------------------------------------------------------------------------------


                                                            Year Ended
                                                            December 31,
                                                            ------------
                                                        1999              1998
                                                        ----              ----
ADDITIONS TO NET ASSETS:
  Investment income:
  Net appreciation in fair value of investments     $  509,889       $  605,996
  Interest and dividend income                         324,119          175,509
                                                     ---------        ---------
      Total investment income                          834,008          781,505

      Employer contributions                           152,475           72,951
      Employee contributions                           920,277          750,733
                                                     ---------       ----------

           Total additions                           1,906,760        1,605,189
                                                     ---------        ---------

   DEDUCTIONS FROM NET ASSETS:
      Benefits paid to terminated participants        (377,236)        (569,724)
      Administrative expenses                          (14,972)         (11,227)
                                                    ----------        ----------

           Total deductions                           (392,208)        (580,951)
                                                    ----------        ----------

   NET INCREASE IN NET ASSETS                        1,514,552        1,024,238

   NET ASSETS AVAILABLE FOR BENEFITS:
   Beginning of year                                 3,748,191        2,723,953
                                                    ----------        ----------
   End of year                                      $5,262,743       $3,748,191
                                                    ==========        ==========


                 See accompanying notes to financial statements.

                                        5

<PAGE>


THE SHARPER IMAGE
401k SAVINGS PLAN

NOTES TO FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1999 AND 1998
--------------------------------------------------------------------------------

1. DESCRIPTION OF THE PLAN

   The following  description of The Sharper Image (the  "Company") 401k Savings
   Plan (the "Plan")  provides  only general  information.  Participants  should
   refer to the Plan  agreement  for a more complete  description  of the Plan's
   provisions.

   General- The Plan was  established on April 1, 1994 and was amended on August
   1, 1999. The Plan is a defined  contribution  plan covering all employees who
   have  completed  one year of service  with at least  1,000  hours and are age
   twenty-one or older.  The Plan is intended to qualify under  Sections  401(a)
   and 401(k) of the Internal  Revenue Code ("IRC").  The purpose of the Plan is
   to provide retirement and other benefits for employees of the Company.  It is
   subject to the provisions of the Employee  Retirement  Income Security Act of
   1974 ("ERISA").

   Contributions- Prior to the amended Plan date of August 1, 1999, participants
   were allowed to contribute 1% to 10% of their annual compensation, plus up to
   100% of any employer  paid cash bonus,  not to exceed the maximum  deductible
   amount of $10,000 for the year ended  December 31. The August 1, 1999 amended
   Plan has the same terms except it allows participants to contribute 1% to 20%
   of  their  annual   compensation.   Participants  may  also  effect  rollover
   distributions   to  the  Plan  from  other   qualified   defined  benefit  or
   contribution  plans.  Contributions  to the Plan are invested by the Trustee,
   PNC  Bank,  N.A  ("PNC"),  in one or more of the  investment  funds  in whole
   percentage  increments  as directed by Plan  participants.  The Company  made
   employer   matching   contributions   equal  to  100%  of  the   participants
   contribution  up to a maximum of $500 and $250 per  participant for the years
   ended December 31, 1999 and 1998, respectively.

   Participant  Accounts-  Each  participant's  account  is  credited  with  the
   participant's  contributions,   the  Company's  matching  contribution,   and
   allocations of Plan earnings.  Forfeited balances of terminated participants'
   nonvested  accounts  remain  in the  Plan and  will be  applied  first to the
   payment  of  administrative  expenses  and  then  to  reduce  future  Company
   contributions.

   Vesting-  Participants are immediately  vested in the contributions they make
   to the Plan, plus actual earnings thereon.  Vesting in the Company's matching
   contributions,  made on their behalf, plus earnings thereon is based on years
   of  service.  A  participant  is 100%  vested  after five  years of  credited
   service.

   Participant Loans-  Participant loans are available to active employees.  The
   loan amount available is 50% of a participant's vested account balance,  with
   a minimum  loan of $1,000 and a maximum  loan of $50,000.  As of December 31,
   1999, there were 29 loans  outstanding with interest rates ranging from 8.75%
   to 9.25%, and as of December 31, 1998, there were 33 loans outstanding,  with
   an interest rate of 9.5%.

                                        6

<PAGE>


NOTES TO FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1999 AND 1998 (continued)
--------------------------------------------------------------------------------

1. DESCRIPTION OF THE PLAN (continued)

   Distribution  of  Benefits-  Upon  termination  of  service  for any  reason,
   including  death,  disability or  retirement,  a participant  may receive the
   value  of  their  vested  interest  as a  lump-sum  distribution.  Terminated
   participants  with an account balance of less than $5,000 will  automatically
   receive a lump sum distribution.

   Plan  Termination-  Although  the  Company  has not  expressed  any intent to
   terminate the Plan  agreement,  it may do so at any time. The Company has the
   right  under the Plan to  discontinue  its  contributions  at any time and to
   terminate  the Plan  under  the  provisions  of  ERISA.  In the event of Plan
   termination,  the assets under the Plan will be valued and fully vested,  and
   each  participant  will be entitled to  distributions  respecting  his or her
   account.

   Tax  Status- The Plan is a  standardized  prototype  cash or deferred  profit
   sharing  plan  sponsored  by PNC. A favorable  determination  letter for this
   standardized  prototype was issued by the Internal Revenue Service ("IRS") on
   April 10, 1990 and a favorable  determination letter for the amendment to the
   standardized  prototype  was issued by the IRS on February 8, 1993.  The Plan
   Administrator  believes  that the  Plan is  currently  designed  and is being
   operated  in  compliance  with  the  applicable   requirements  of  the  IRC.
   Therefore,  no  provision  for income  taxes has been  included in the Plan's
   financial statements.

   Reclassifications-   The  Plan  has  adopted   Statement  of  Position  99-3,
   Accounting for and Reporting of Certain Defined Contribution Plan Investments
   and  Other  Disclosure  Matters.  As a  result,  the  Plan's  1998  financial
   statements have been reclassified to eliminate the by-fund disclosures.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Basis of Accounting- The financial  statements of the Plan are prepared under
   the accrual method of accounting.

   Forfeiture  Accounts-  At December  31, 1999 and 1998,  forfeited  non-vested
   account  balances  totaled $5,332 and $14,975,  respectively.  These accounts
   will be used to offset future expenses of the Plan. In addition,  during 1999
   and  1998,  Plan  administrative   expenses  totaling  $14,972  and  $11,227,
   respectively, were deducted from these account balances.

   Investment  Valuation  and Income  Recognition-  The Plan's  investments  are
   stated at fair value. Shares of registered investment companies are valued at
   quoted  market  prices which  represent the net asset value of shares held by
   the Plan at year-end.  Fair value for the  Company's  unitized  common stock,
   which is listed on NASDAQ, is valued at its quoted market price.  Participant
   loans are carried at the unpaid principal  balance,  which  approximates fair
   value.

   Purchases  and  sales of  securities  are  recorded  on a  trade-date  basis.
   Interest  income is recorded on an accrual  basis.  Dividends are recorded on
   the ex-dividend date.

                                        7

<PAGE>


NOTES TO FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1999 AND 1998 (continued)
--------------------------------------------------------------------------------

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

   Payment of Benefits- Benefits are recorded when paid.

   Administrative  Expenses-  Plan  administrative  expenses are primarily  paid
   through forfeited balances of terminated  participants' non-vested portion of
   the Company's matching contributions.  If the forfeiture balance is less than
   administrative  expense,  the deficiency  will be paid by the Company with an
   additional  contribution.   If  the  forfeitures  exceed  the  administrative
   expenses,  the Company  may reduce the  employer  contribution  for such plan
   year.

   Use of Estimates- The preparation of financial  statements in conformity with
   generally  accepted   accounting   principles  requires  management  to  make
   estimates  and  assumptions  that  affect  the  reported  amounts  of assets,
   liabilities,  and changes  therein,  and disclosure of contingent  assets and
   liabilities. Actual results could differ from those estimates.

3. INVESTMENTS

   Investments  that  represent  5% or more of the Plan's net assets at December
   31, 1999 and 1998 are separately identified in the following table:

                                December 31, 1999           December 31, 1998
                                -----------------           -----------------

                               Number of                  Number of
                               Shares or    Fair          Shares or      Fair
                               Par Value    Value         Par Value      Value
                               ---------    -----         ---------      -----

   BlackRock:
     Balanced Fund             37,183    $  772,658         34,290   $  679,624
     Large Cap Growth
       Equity Fund             71,777     1,752,792         50,920    1,069,327
     Index Equity Fund         37,218     1,046,942         33,912      804,050
     Money Market Fund        517,404       693,749        538,598      690,065
   Sharper Image Corp.
     Common Stock Fund         14,189       291,048         10,126      190,952


   During the years ended  December  31, 1999 and 1998,  the Plan's  investments
   (including  gains and losses on investments  bought and sold, as well as held
   during the year) appreciated in value by $509,889 and $605,996, respectively,
   as follows:

                                                  1999                 1998
                                                  ----                 ----

    Mutual Funds                                $477,685             $461,914
    Sharper Image Corp. Common Stock              32,204              144,082
                                               ---------             --------
                                                $509,889             $605,996
                                                ========             ========

                                       8

<PAGE>


NOTES TO FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1999 AND 1998 (continued)
--------------------------------------------------------------------------------

4. RELATED PARTY TRANSACTIONS

   Certain Plan  investments  are shares of mutual funds managed by PNC, or by a
   majority  owned  subsidiary of PNC. PNC is the trustee as defined by the Plan
   and, therefore, these transactions qualify as party-in-interest transactions.
   As of December 31, 1999 and 1998,  the value of the mutual  funds  managed by
   PNC  and  its  majority  owned  subsidiary  was  $4,351,046  and  $3,329,955,
   respectively.  In  addition,  the Plan  invests  in shares  of the  Company's
   unitized common stock fund and, therefore, these transactions also qualify as
   party-in-interest  transactions.  As of December 31, 1999 and 1998, the value
   of the  Company's  common stock held by the Plan was  $291,048 and  $190,952,
   respectively.

5. DUE TO PARTICIPANTS WHO HAVE WITHDRAWN

   As of December 31, 1999 and 1998, net assets available for benefits  included
   $29,771 and $7,475, respectively,  due to participants who had withdrawn from
   participation  in the  Plan.  The net  assets  available  for  benefits  also
   includes  vested funds from former  Company  employees who can no longer make
   contributions  to the Plan,  but who have  elected to retain  their  funds in
   their investments accounts,  as allowed in the Plan's provisions.  The amount
   of  funds in the net  assets  available  for  former  employees  who have not
   requested  distribution  at year-end is $612,039 and $328,112 at December 31,
   1999 and 1998, respectively.


                              * * * * * * * * * * *


                                        9

<PAGE>


THE SHARPER IMAGE
401k SAVINGS PLAN

<TABLE>

SCHEDULE  H,  Line 4i -  SUPPLEMENTAL  SCHEDULE  OF ASSETS  HELD FOR  INVESTMENT
PURPOSES - DECEMBER 31, 1999
<CAPTION>

                                                            Number of
                                                            Shares or                                Fair
Description of Investment                                   Par Value             Cost               Value
-------------------------                                   ---------             ----               -----
<S>                                                           <C>           <C>                 <C>
FIXED INCOME SECURITIES
  BlackRock Balanced Equity Fund *                             37,183       $   638,117         $   772,658

EQUITY SECURITIES
  BlackRock Large Cap Growth Equity Fund *                     71,777         1,307,565           1,752,792
  BlackRock Index Equity Fund *                                37,218           747,607           1,046,942
  American Century Equity Growth Fund                           1,146            27,929              30,055
  Invesco Emerging Growth Fund                                  2,652            38,285              49,389
  Janus Worldwide Fund                                          2,120           120,339             162,045

GOVERNMENT SECURITIES
  BlackRock Intermediate Government Bond Fund *                 7,438            74,781              72,520

MONEY MARKET & INSURANCE (GIC) FUNDS
  BlackRock Money Market Fund *                               517,404           616,700             693,749
  PNC Investment Contract Fund *                                5,873            11,924              12,385

COMMON STOCK
  Sharper Image Corporation Common Stock Fund *                14,189           198,959             291,048

PARTICIPANT LOANS
  Twenty-nine loans outstanding with interest
  rates ranging from 8.75% to 9.25%                           201,469             --                201,469
                                                                            -----------         -----------

  Total Investments                                                         $ 3,782,206         $ 5,085,052
                                                                            ===========         ===========

<FN>
* - Party-in-interest.
</FN>
</TABLE>
                                       10

<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
trustees (or other persons who administer  the employee  benefit plan) have duly
caused this annual report to be signed on its behalf by the undersigned hereunto
duly authorized.

                                  THE SHARPER IMAGE 401k SAVINGS PLAN
                                  BY SHARPER IMAGE CORPORATION
                                    PLAN ADMINISTRATOR


Date:     June 27, 2000            by:/s/  Jeffrey P. Forgan
     ----------------------           ------------------------
                                           Jeffrey P. Forgan
                                           Senior Vice President,
                                           Chief Financial Officer and
                                           Plan Administrator


                                       11



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