SHARPER IMAGE CORP
10-Q, 2000-09-14
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)

[X]  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 for the quarterly period ended July 31, 2000 or _____________

[ ]  Transition  report  pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange  Act of 1934  for the  transition  period  from  _____________  to
     _____________




Commission File Number:  0-15827



                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


        Delaware                                          94-2493558
(State of Incorporation)                    (I.R.S. Employer Identification No.)


                650 Davis Street, San Francisco, California 94111
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.
                                    Yes _X_ No ___







Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

     Common Stock, $0.01 par value 12,059,294 shares as of September 11, 2000


<PAGE>

PART I
FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS
<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS
<CAPTION>
                                                                            July 31,           January 31,       July 31,
                                                                              2000                2000             1999
Dollars in thousands, except per share amounts                             (Unaudited)           (Note A)       (Unaudited)
                                                                           -----------           --------       -----------
<S>                                                                        <C>                <C>                <C>
ASSETS
Current Assets:
   Cash and equivalents                                                    $   36,149         $   55,457         $   25,894
   Accounts receivable, net of allowance for doubtful
    accounts of $665, $ 834 and $ 1,008                                         6,538              7,882              5,737
   Merchandise inventories                                                     52,933             39,652             34,844
   Deferred catalog costs                                                       4,186              3,079              2,482
   Prepaid expenses and other                                                   6,218              7,494              6,782
                                                                           ----------         ----------         ----------
Total Current Assets                                                          106,024            113,564             75,739
Property and equipment, net                                                    28,347             23,961             23,021
Deferred taxes and other assets                                                 4,957              4,594              4,063
                                                                           ----------         ----------         ----------
Total Assets                                                               $  139,328         $  142,119         $  102,823
                                                                           ==========         ==========         ==========

LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:

   Accounts payable and accrued expenses                                   $   44,089         $   42,974         $   24,500
   Deferred revenue                                                            10,067              8,605              6,996
   Income taxes payable                                                           488              7,194                  -
   Current portion of notes payable                                               153                147                308
                                                                           ----------         ----------         ----------
Total Current Liabilities                                                      54,797             58,920             31,804

Notes payable                                                                   2,288              2,366              2,441
Other liabilities                                                               3,704              3,710              3,241
                                                                           ----------         ----------         ----------
Total Liabilities                                                              60,789             64,996             37,486
                                                                           ----------         ----------         ----------

Commitments and contingencies                                                       -                  -                  -

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none                         -                  -                  -
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
12,042,727, 12,016,827 and 11,965,730 shares                                      120                120                119
 Additional paid-in capital                                                    43,834             43,707             43,060
 Retained earnings                                                             34,585             33,296             22,158
                                                                           ----------         ----------        -----------
Total Stockholders' Equity                                                     78,539             77,123             65,337
                                                                           ----------         ----------        -----------
Total Liabilities and Stockholders' Equity                                 $  139,328         $  142,119        $   102,823
                                                                           ==========         ==========        ===========


<FN>
                                        See notes to condensed financial statements.
</FN>
</TABLE>
                                                             2

<PAGE>

<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)
<CAPTION>

                                                         Three Months Ended                  Six Months Ended
Dollars in thousands, except per share amounts                July 31,                           July 31,
                                                              --------                           --------
                                                          2000            1999               2000              1999
                                                          ----            ----               ----              ----
<S>                                                <C>             <C>                <C>               <C>
REVENUES:
   Sales                                           $    88,964     $    64,463        $   155,645       $   110,084
   Less: returns and allowances                          9,454           7,028             17,369            12,165
                                                   -----------     -----------        -----------       -----------
  Net Sales                                             79,510          57,435            138,276            97,919
   Other revenue                                           360             269                719               644
                                                   -----------     -----------        -----------       -----------
                                                        79,870          57,704            138,995            98,563
                                                   -----------     -----------        -----------       -----------


COSTS AND EXPENSES:
   Cost of products                                     38,180          28,355             66,957            48,635
   Buying and occupancy                                  7,249           6,887             14,169            13,635
   Advertising and promotion                            12,556           8,193             19,898            12,427
   General, selling, and administrative                 20,301          14,332             36,875            26,745
                                                   -----------     -----------        -----------       -----------
                                                        78,286          57,767            137,899           101,442
                                                   -----------     -----------        -----------       -----------

OPERATING INCOME (LOSS)                                  1,584             (63)             1,096            (2,879)
                                                   -----------     -----------        -----------       -----------

OTHER INCOME (EXPENSE):

   Interest income (expense) - net                         592            (101)             1,250              (142)
   Other - net                                            (203)             (6)              (198)               (1)
                                                   -----------     -----------        -----------       -----------
                                                           389            (107)             1,052              (143)
                                                   -----------     -----------        -----------       -----------

Income (Loss) Before Income Tax
   Expense (Benefit)                                     1,973            (170)             2,148            (3,022)

Income Tax Expense (Benefit)                               789             (68)               859            (1,209)
                                                   -----------     -----------        -----------       -----------

Net Income (Loss)                                  $     1,184     $      (102)       $     1,289       $    (1,813)
                                                   ===========     ===========        ===========       ===========

Net Income (Loss) Per Share
       -  Basic                                    $      0.10     $     (0.01)       $      0.11       $     (0.20)
                                                   ===========     ===========        ===========       ===========
       -  Diluted                                  $      0.09     $     (0.01)       $      0.10       $     (0.20)
                                                   ===========     ===========        ===========       ===========

Weighted Average Number of Shares -
          Basic                                     12,035,104       9,095,492         12,029,792         9,021,330
          Diluted                                   13,055,221       9,095,492         12,928,369         9,021,330

<FN>
                                   See notes to condensed financial statements.
</FN>
</TABLE>

<PAGE>

<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)
<CAPTION>
                                                                                               Six Months Ended
                                                                                                   July 31,
                                                                                                   --------
Dollars in thousands                                                                         2000             1999
                                                                                             ----             ----
<S>                                                                                   <C>               <C>
Cash Provided by (Used for) Operating Activities:
   Net Income (Loss)                                                                  $     1,289       $   (1,813)
   Adjustments to reconcile net income (loss) to net cash provided by
   (used for) operations:
     Depreciation and amortization                                                          3,404            3,093
     Deferred rent expense                                                                     87               73
     Deferred income taxes                                                                      -           (1,308)
     Loss on disposal of equipment                                                            211                -

Changes in operating assets and liabilities:
     Merchandise inventories                                                              (13,281)          (2,246)
     Accounts receivable                                                                    1,344            1,050
     Deferred catalog costs, prepaid expenses and other assets                               (194)            (261)
     Accounts payable and accrued expenses                                                  1,115           (4,113)
     Deferred revenue, income taxes payable and other liabilities                          (5,337)          (3,471)
                                                                                      -----------       ----------
Cash Used for Operating Activities                                                        (11,362)          (8,996)
                                                                                      -----------       ----------

Cash  Used for Investing Activities:

   Property and equipment expenditures                                                     (8,001)          (3,601)
                                                                                      ------------      -----------
Cash Used for Investing Activities                                                         (8,001)          (3,601)
                                                                                      -----------       ----------

Cash Provided by (Used for) Financing Activities:
   Proceeds from revolving borrowings                                                           -           11,955
   Payments on revolving borrowings                                                             -          (11,955)
   Proceeds from issuance of common stock, net of repurchases                                 127           30,501
   Principal payments on notes payable                                                        (72)            (399)
                                                                                      -----------       ----------
Cash Provided by Financing Activities                                                          55           30,102
                                                                                      -----------       ----------

Net Increase (Decrease) in Cash and Equivalents                                           (19,308)          17,505
                                                                                      -----------       ----------
Cash and Equivalents at Beginning of Period                                                55,457            8,389
                                                                                      -----------       ----------

Cash and Equivalents at End of Period                                                 $    36,149       $   25,894
                                                                                      ===========       ==========



Supplemental Disclosure of Cash Paid for:
   Interest                                                                                  $135             $205
   Income Taxes                                                                            $7,193               $0

<FN>
                                   See notes to condensed financial statements.
</FN>
</TABLE>
                                                        4

<PAGE>

                            SHARPER IMAGE CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS

         Three-month and six-month periods ended July 31, 2000 and 1999

                                   (Unaudited)

NOTE A- Financial Statements

The  condensed  balance  sheets  at July 31,  2000  and  1999,  and the  related
condensed  statements of operations for the three-month  and six-month  periods,
and condensed  statements of cash flows for the six-month period then ended have
been prepared by the Sharper Image Corporation  ("the Company"),  without audit.
In the opinion of management,  the condensed  financial  statements  include all
adjustments  (which  include  only normal  recurring  adjustments)  necessary to
present fairly the financial  position,  results of operations and cash flows at
July 31, 2000 and 1999,  and for all periods  then ended.  The balance  sheet at
January 31, 2000,  presented  herein,  has been derived from the audited balance
sheet of the Company.

Certain information and disclosures normally included in the notes to the annual
financial statements prepared in accordance with accounting principles generally
accepted in the United  States of America have been  omitted from these  interim
financial statements.  Accordingly, these interim condensed financial statements
should be read in  conjunction  with the financial  statements and notes thereto
included in the Company's 1999 Annual Report.

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  A  secondary  peak  period for the  Company is June,
reflecting  the gift giving for  Father's  Day and  graduations.  A  substantial
portion of the  Company's  total  revenues and all or most of the  Company's net
earnings, usually occur in the fourth quarter ending January 31. The Company, as
is typical in the retail industry,  generally experiences lower revenues and net
operating results during the other quarters and has incurred and may continue to
incur losses in these  quarters.  The results of  operations  for these  interim
periods are not necessarily indicative of the results for the full fiscal year.

Certain  reclassifications have been made to prior periods' financial statements
in order to conform with current period presentations.

NOTE B- Revolving Loan and Notes Payable

During the  six-months  ended July 31, 2000,  the Company  amended its revolving
secured credit facility agreement. This amended agreement extends the expiration
date to September 2004. The agreement as amended,  allows the Company borrowings
and  letters of credit up to a maximum of $31  million  for the period from July
18, 2000 through  December 31, 2000, and $20 million for other times of the year
based on  inventory  levels.  The credit  facility  is secured by the  Company's
inventory,  accounts  receivable,  general intangibles and certain other assets.
Borrowings  under this facility bear interest at either the prime rate per annum
or at LIBOR plus 1.50% per  annum,  determined  by  financial  performance.  The
credit facility  contains  certain  financial  covenants  pertaining to interest
coverage ratio and net worth and contains limitations on operating leases, other
borrowings,  dividend payments and stock  repurchases.  For the six-month period
ended July 31, 2000, the Company was in compliance with all covenants.The credit
facility allows  seasonal  borrowings of  up to $31 million  for the period from


                                       5

<PAGE>

July 18, 2000 through December 31, 2000, increasing by $1 million for the period
October  1  through  December  31,  in  each of the two  subsequent  years,  and
remaining  at the $33 million for this period the  following  year.  At July 31,
2000, the Company had no amounts  outstanding on its revolving  credit facility.
As of July 31, 2000, letter of credit  commitments  outstanding under the credit
facility were $18.0 million.

At July 31, 2000, notes payable included a mortgage loan  collateralized  by the
Company's  distribution  center.  This note  bears  interest  at a fixed rate of
8.40%,  provides for monthly payments of principal and interest in the amount of
$29,367, and matures in January 2011. At July 31, 2000, the balance of this note
was $2.4 million.

NOTE C - Earnings (Loss) Per Share

Basic  earnings  per  share  is  computed  as net  income  available  to  common
stockholders divided by the weighted average number of common shares outstanding
for the period.  Diluted earnings per share reflects the potential dilution that
could occur from common shares to be issued through stock options. The potential
dilutive  effects of stock options were  excluded from the diluted  earnings per
share for the three and  six-month  periods  ended July 31, 1999  because  their
inclusion in net loss periods would be  anti-dilutive  to the earnings per share
calculation.  For the three and  six-months  ended July 31,  2000,  the weighted
average  number of common shares  outstanding  was adjusted for the  incremental
shares assumed issued on the exercise of stock options:

                                                 Three months      Six months
                                                     ended           ended
                                                 July 31, 2000    July 31, 2000
                                                 -------------    -------------

Net income                                       $1,184,000       $1,289,000
Average shares of common stock
       outstanding during the period             12,035,104       12,029,792
                                                 ==========       ==========

Basic Earnings per Share                         $     0.10       $     0.11
                                                 ==========       ==========

Average shares of common stock
       outstanding during the period             12,035,104       12,029,792
Add:
Incremental shares from assumed
       exercise of stock options - diluted        1,020,117          898,577
                                                 ----------       ----------

                                                 13,055,221       12,928,369
                                                 ==========       ==========

Diluted Earnings per Share                       $     0.09       $     0.10
                                                 ==========       ==========


                                       6

<PAGE>

Options for which the exercise  price was greater than the average  market price
of  common  stock  for the three and  six-months  ended  July 31,  2000 were not
included in the  computation of diluted  earnings per share.  The number of such
options for which the exercise  price was greater than the average  market price
of $13.61 was 12,500.

NOTE D - Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management believes,  after review with corporate counsel, that the
resolution  of these  matters will not have a material  effect on the  Company's
financial position or results of operations.

NOTE E - New Accounting Standards

In June 1999, the Financial  Accounting Standards Board ("FASB") issued SFAS No.
137,  "Accounting for Derivative  Instruments-Deferral  of the Effective Date of
SFAS No.  133." SFAS 133, as amended in July 2000 by SFAS 138,  "Accounting  for
Certain Derivative  Instruments and Certain Hedging Activities,  an amendment of
FASB  Statement No. 133",  establishes  accounting  and reporting  standards for
derivative  instruments,  including certain derivative  instruments  embedded in
other  contracts,  and for hedging  activities.  The statement  requires that an
entity  recognize  all  derivatives  as  either  assets  or  liabilities  in the
statement of financial  position and measure those instruments at fair value. As
amended by SFAS 137, SFAS 133 is effective for fiscal years beginning after June
15, 2000 and is not to be applied  retroactively.  The Company is evaluating the
impact,  if any,  SFAS No. 133 may have on the Company's  financial  position or
results of operations.

NOTE F - Segment Information

The Company  classifies its business  interests into three reportable  segments:
retail stores, catalog and Internet. The accounting policies of the segments are
the same as those described in the summary of significant accounting policies in
Note  A of the  1999  Annual  Report.  The  Company  evaluates  performance  and
allocates resources based on operating contribution,  which excludes unallocated
corporate  general and  administrative  costs and income tax expense or benefit.
The Company's  reportable  segments are strategic  business units that offer the
same  products and utilize  common  merchandising,  distribution,  and marketing
functions,  as well as common information systems and corporate  administration.
The Company  does not have  intersegment  sales,  but the  segments  are managed
separately because each segment is a different channel for selling products.


                                       7

<PAGE>

<TABLE>
Financial information for the Company's business segments is as follows:
<CAPTION>
                                                   Three Months Ended                Six Months Ended
                                                        July 31,                          July 31,
                                                        --------                         ---------
                                                 2000            1999              2000            1999
                                                 ----            ----              ----            ----
<S>                                         <C>              <C>                <C>            <C>
Dollars in thousands
Revenues:
     Stores                                 $    53,317      $   39,828         $   91,507     $   69,068
     Catalog                                     14,487          12,449             25,597         20,822
     Internet                                    10,634           4,258             19,040          6,587
     Other                                        1,432           1,169              2,851          2,086
                                            -----------      ----------         ----------     ----------
Total Revenues                                  $79,870      $   57,704         $  138,995     $   98,563
                                            -----------      ----------         ----------     ----------

Operating Contributions:

     Stores                                 $     6,962      $    4,578         $   10,432     $    5,292
     Catalog                                      1,513             487              3,011          1,357
     Internet                                       554             196                951            747
     Unallocated                                 (7,056)         (5,431)           (12,246)       (10,418)
                                            -----------      ----------         ----------     ----------
Income (Loss) Before

   Income Tax Benefit                       $     1,973      $     (170)        $    2,148     $   (3,022)
                                            -----------      ----------         ----------     ----------

</TABLE>

INDEPENDENT ACCOUNTANTS' REVIEW REPORT

The condensed  balance  sheets of the Company as of July 31, 2000 and 1999,  and
the related condensed statements of operations for the three-month and six-month
periods,  and statement of condensed  cash flows for the six-month  periods then
ended have been reviewed by the Company's  independent  accountants,  Deloitte &
Touche LLP, whose report  covering  their review of the financial  statements is
presented herein.


                                       8

<PAGE>

INDEPENDENT ACCOUNTANTS' REPORT

Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation as of July 31, 2000 and 1999, and the related  condensed  statements
of  operations  for  the  three-month  and  six-month  periods,   and  condensed
statements of cash flows for the six-month  periods then ended.  These financial
statements are the responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with auditing  standards  generally  accepted in the United States of
America,  the objective of which is the  expression of an opinion  regarding the
financial  statements taken as a whole.  Accordingly,  we do not express such an
opinion.

Based on our reviews, we are not aware of any material modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with accounting principles generally accepted in the United States of
America.

We have  previously  audited,  in accordance with auditing  standards  generally
accepted in the United  States of America,  the balance  sheet of Sharper  Image
Corporation  as of January 31, 2000,  and the related  statements of operations,
stockholders'  equity  and cash  flows for the year then  ended  (not  presented
herein);  and in our report  dated March 24, 2000,  we expressed an  unqualified
opinion on those financial statements. In our opinion, the information set forth
in the  accompanying  condensed  balance  sheet as of January 31, 2000 is fairly
stated, in all material respects, in relation to the balance sheet from which it
has been derived.

/s/ Deloitte & Touche LLP
-------------------------
San Francisco, CA

August 16, 2000

                                       9

<PAGE>

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION

RESULTS OF OPERATIONS
<TABLE>
The following  table is derived from the Company's  Statements of Operations and
shows the results of  operations  for the periods  indicated as a percentage  of
total revenues.
<CAPTION>
                                                   Three Months Ended                 Six Months Ended
                                                        July 31,                          July 31,
                                                        --------                         ---------
                                                 2000              1999             2000            1999
                                                 ----              ----             ----            ----
<S>                                             <C>               <C>              <C>            <C>
Revenues:
     Net store sales                             66.8%             69.0%            65.9%          70.1%
     Net catalog sales                           18.1              21.6             18.4           21.1
     Net Internet sales                          13.3               7.4             13.7            6.7
     Net wholesale sales                          1.3               1.5              1.5            1.5
Other revenue                                     0.5               0.5              0.5            0.6
                                           ----------        ----------       ----------     ----------
Total Revenues                                  100.0%            100.0%           100.0%         100.0%

Costs and Expenses:
     Cost of products                            47.8              49.1             48.2           49.3
     Buying and occupancy                         9.1              11.9             10.2           13.8
     Advertising and promotion                   15.7              14.2             14.3           12.6
     General, selling
      and administrative                         25.4              24.9             26.6           27.1

Other (Income) Expense                           (0.5)              0.2             (0.8)           0.2
                                           ----------        ----------       ----------     ----------

Income (Loss) Before Income Tax
     Expense (Benefit)                            2.5              (0.3)             1.5           (3.0)

Income Tax Expense (Benefit)                      1.0              (0.1)             0.6           (1.2)
                                           ----------        ----------       ----------     ----------

Net Income (Loss)                                 1.5%             (0.2)%             .9%          (1.8)%
                                           ==========        ==========       ==========     ==========

</TABLE>
                                                   10

<PAGE>



The following  table sets forth the components of total revenues for the periods
indicated.

                                         Three Months Ended    Six Months Ended
                                              July 31,             July 31,
                                              --------             --------
                                          2000      1999        2000       999
                                          ----      ----        ----       ----
Revenues (dollars in thousands)
Net store sales                        $53,317    $39,828    $ 91,507   $69,068
Net catalog sales                       14,487     12,449      25,597    20,822
Net Internet sales                      10,634      4,258      19,040     6,587
Net wholesale sales                      1,072        900       2,132     1,442
                                       -------    -------    --------   -------

     Total Net Sales                    79,510     57,435     138,276    97,919

List rental                                297        220         596       502
Licensing                                   63         49         123       142
                                       -------    -------    --------   -------

     Total Revenues                    $79,870    $57,704    $138,995   $98,563
                                       =======    =======    ========   =======


Revenues

The Company's second quarter net sales increased $22,075,000, or 38.4%, from the
comparable  three-month  period last year.  Net sales for the  six-month  period
ended July 31, 2000 increased  $40,357,000 or 41.2%,  from the comparable period
last year. Returns and allowance for the three-month and six-month periods ended
July 31, 2000,  were 10.6% and 11.2% of sales,  as compared with 10.9% and 11.1%
of sales for the  comparable  prior year  periods.  The  increase in Company net
sales for the three and  six-month  periods  ended July 31, 2000 compared to the
same periods last year was  attributable  to increases in net sales from Sharper
Image stores of  $13,489,000  and  $22,439,000,  respectively;  increases in net
sales from the Sharper Image catalog of $2,038,000 and $4,775,000, respectively;
and  increases  in  net  sales  from  Internet   operations  of  $6,376,000  and
$12,453,000, respectively.

The continued popularity of Sharper Image Design proprietary  products,  as well
as private label products, has been a key factor in the year over year increases
in  net  sales.   Management  believes  that  the  continuing   development  and
introduction  of these new and popular  products is important  to the  Company's
future  success.  Sharper  Image Design  proprietary  products and private label
products  increased  from 43.2% of net sales in 1999 to 64.7% for the comparable
three month period ended July 31, 2000.  Also, the Company  introduced in 1999 a
private label product,  the Razor Rollerboard  scooters,  which have contributed
substantially to the net sales increases in 2000.  Management  believes that the
popularity of this product will continue  through the 2000 holiday season.  On a
forward-looking  basis, there can be no assurance that the sales of this product
can be  maintained  at  current  levels or that  sales  from this  product  will
continue at its present  trend.  Management  believes the  effectiveness  of its
increased  multimedia  advertising  initiatives in fiscal 1999 and the first two
quarters of 2000 was also a  contributing  factor in higher  revenue  increases.
Management believes the multimedia advertising  initiatives will be an important
factor in future  revenue  growth,  although  there can be no  assurances of the
continued success of these and future advertising  initiatives.  Management also
believes this  advertising  strategy  contributed to improved sales in all three
sales channels: stores, catalog and Internet. Sales in the Internet channel also
benefited from the popularity of online  shopping and continued  enhancements to
the Company's e-commerce site sharperimage.com.


                                       11

<PAGE>

For the three-month and six-month  periods ended July 31, 2000, as compared with
the same periods last year, net store sales increased $13,489,000, or 33.8%, and
$22,439,000, or 32.5 %, and comparable store sales increased by 32.8% and 31.4%,
respectively.  The increase in net store sales for the three-month  period ended
July 31, 2000 reflects a 22.4% increase in total store transactions, with a 9.7%
increase in average revenue per  transaction,  compared with the same prior year
period.  Total store transactions  increased 18.9% for the six-months ended July
31, 2000,  with an 11.8% increase in average revenue per  transaction,  compared
with the same prior year period.  Management  believes the increase in net store
sales is partially due to the increase in multimedia advertising programs during
the three and six-month  period ended July 31, 2000.  Also  contributing  to the
comparable  store sales  growth is the  continued  popularity  of Sharper  Image
Design  products and private label  products,  including  the Razor  Rollerboard
scooters.

For the three and  six-month  periods  ended July 31, 2000, as compared with the
same period of the prior year, net catalog segment sales increased $2,038,000 or
16.4%, and $4,775,000 or 22.9%,  respectively.  For the three-month period ended
July 31, 2000, the increase in net catalog sales  represents a 13.2% increase in
the number of transactions  and a 2.8% increase in the average revenue per order
for the three-month  period ended July 31, 2000. For the six-month  period ended
July 31, 2000, the increase in net catalog sales  represents a 16.7% increase in
the number of transactions and a 7.4% increase in the average revenue per order.
In addition to the continued  popularity of Sharper Image Design proprietary and
private  label  products,  management  believes  the  increase in Sharper  Image
catalog  sales for the three and  six-month  periods  ended  July 31,  2000,  as
compared to the same period last year, is partially  attributable to a 31.9% and
29.0%  increase in  circulation,  or 44.3% and 45.3%  increase in Sharper  Image
catalog pages circulated.  Management is continually reviewing the pages and the
number of  catalogs  circulated  in its efforts to optimize  the  revenues  from
catalog  advertising,  and  is  currently  planning  to  continue  an  increased
circulation in fiscal 2000. Another  contributing  factor to the increase in net
catalog  sales in fiscal 2000 from the same period last year,  is the  increased
single-product  "solo-mailer"  campaigns  of Sharper  Image  Design  proprietary
products  conducted  in  fiscal  2000,  and  increased  revenue  generated  from
infomercials  and  print  ads in 2000.  The  Company  intends  to  continue  its
aggressive multimedia advertising programs through the fourth quarter to attract
new customers, while achieving an appropriate return on investment.

For the three and six-month periods ended July 31, 2000, the Company's  Internet
sales from the  sharperimage.com  website,  which  includes  the  Sharper  Image
auction  site,   increased   $6,376,000,   or  150%  and  $12,453,000  or  189%,
respectively,  from the same  periods  last year.  The  three-month  increase is
attributable  to a 141.7% increase in Internet  transactions  and an increase of
3.3% in average revenue per  transaction,  as compared to the same period of the
prior year.  The  six-month  increase is  attributable  to a 181.2%  increase in
Internet   transactions   and  an  increase  of  2.8%  in  average  revenue  per
transaction, as compared to the same period of the prior year. The Sharper Image
auction site was launched in April 1999,  to further the  Company's  strategy of
increasing its Internet  business and  broadening its customer base.  Management
believes  the  auction  site  has  brought  on  additional  customers  as it has
increased the total visits and page views on the Company's website.  The auction
site  offers  consumers  the fun of bidding  and  winning  products at less than
retail prices, it also allows the Company the opportunity to effectively  manage
its  closeout,  refurbished  and  repackaged  products.  Management  reviews the
Companies  website  on a regular  basis and is  continually  developing  new and
enhanced features.


                                       12

<PAGE>

Cost of Products

Cost of products for the three-month  and six-month  periods ended July 31, 2000
increased $9,825,000,  or 34.7%, and $18,322,000,  or 37.7%, from the comparable
prior year periods.  The increase in cost of products is due to the higher sales
volume  compared to the same  periods  last year.  The gross margin rate for the
three  and  six-month   periods  ended  July  31,  2000  was  52.0%  and  51.6%,
respectively, which was 1.4 and 1.3 percentage points better than the comparable
prior year  periods.  The higher gross margin rates reflect an increase in sales
of the Sharper  Image  Design  proprietary  and private  label  products,  which
generally carry higher margins.  The Sharper Image Design  proprietary  products
and  private  label  products  percentage  of  sales,  exclusive  of  wholesale,
increased to 64.7% from 43.2% in first six months of fiscal 2000 compared to the
same period of fiscal 1999.

The Company's  gross margin rate  fluctuates with the changes in its merchandise
mix,  which is  affected  by new items  available  in  various  categories.  The
variation  in  merchandise  mix from  category  to  category  from  year to year
reflects the characteristic  that the Company is driven by individual  products,
as  opposed  to  general  lines  of  merchandise.  Additionally,  the  Company's
expanding auction site and other  promotional  activities will, in part, tend to
offset the rate of increase in our gross margin performance. It is impossible to
predict future gross margin rates, although the Company's goal is to continue to
increase sales of Sharper Image Design proprietary  products and other exclusive
private label  products,  as these products  generally carry higher margins than
branded products and may be less susceptible to price  comparisons by customers.
The  popularity of the Sharper  Image  proprietary  and private  label  products
contributed  to the 1.3  percentage  point increase in the gross margin rate for
fiscal 2000,  and  management  believes  these  products will continue to have a
positive impact on the Company's gross margin rate.

Buying and Occupancy

Buying and occupancy costs for the three-month and six-month  periods ended July
31, 2000 increased $362,000,  or 5.3%, and $534,000, or 3.9% from the comparable
prior  year  periods.  The  increase  primarily  reflects  the  occupancy  costs
associated  with the five new  stores  opened  since  July 31,  1999,  which was
partially  offset by the  elimination of the occupancy costs of the four Sharper
Image stores closed at their lease maturity during the fiscal 1999 and the first
six months of fiscal 2000.  Buying and  occupancy  costs as a percentage  of net
sales  decreased from 12.0% for the three months ended July 31, 1999 to 9.1% for
the three months ended July 31, 2000. Buying and occupancy costs as a percentage
of net sales  decreased  from  13.9% for the six months  ended July 31,  1999 to
10.2% for the six months ended July 31, 2000.  Although  "percentage rent" terms
in most of the  Company's  lease  agreements  will  increase  lease costs in the
second half of 2000, management believes the Company will continue to experience
buying and occupancy leverage as a percentage of sales when compared to the same
period of 1999.

Advertising and Promotion Expenses

Advertising and promotion  expenses for the  three-month  and six-month  periods
ended July 31, 2000 increased  $4,363,000,  or 53.3%,  and $7,471,000,  or 60.1%
from the  comparable  prior  year  periods.  The  increase  in  advertising  and
promotion  expenses  was  partially  attributable  to the 45.3%  increase in The
Sharper Image  catalog pages  circulated in the first six months of fiscal 2000.
The Company  continued its  multimedia  advertising  initiatives  to acquire new
customers which management  believes will increase sales in the stores,  catalog
and Internet  channels,  although  there can be no  assurance  of the  continued
success of these advertising  initiatives.  These advertising  campaigns include
radio  advertising,   single  product  "solo-mailers",   print  advertising  and
infomercials,  among others.  Advertising and promotion expenses as a percentage
of net sales  increased  from 14.3% for the quarter


                                       13

<PAGE>

ended July 31, 1999 to 15.8% for the quarter  ended July 31,  2000.  Advertising
and promotion expenses as a percentage of net sales increased from 12.7% for the
six months ended July 31, 1999 to 14.4% for the six months ended July 31, 2000.

While the Sharper Image catalog serves as the primary source of advertising  for
its retail stores, mail order and Internet  businesses,  the Company continually
reevaluates its advertising strategies and catalog circulation plans to maximize
the overall effectiveness of its advertising programs.

General, Selling and Administrative Expenses

General,  selling and  administrative  (GS&A)  expenses for the  three-month and
six-month  periods  ended July 31,  2000  increased  $5,969,000,  or 41.7%,  and
$10,130,000,  or 37.9% from the comparable prior year periods.  The increase was
primarily due to increases in variable  expenses from  increased net sales.  The
Company's continued  development in proprietary products and Internet operations
have  increased  GS&A  expenses for  expanding  and  improving  the  operational
infrastructure,  as well as attracting and retaining key employees.  The Company
also added to its  administrative  infrastructure by adding payroll,  facilities
and  related  costs in the  areas of  internet  site  development,  distribution
centers,  proprietary  product  development  and corporate  office,  among other
departments. GS&A expenses as a percentage of net sales increased from 24.9% for
the quarter  ended July 31, 1999 to 25.5% for the quarter  ended July 31,  2000.
GS&A  expenses as a  percentage  of net sales  decreased  from 27.3% for the six
months ended July 31, 1999 to 26.7% for the six months ended July 31, 2000.

Other Income (Expense)

Other  income,  net, for the three and  six-month  periods  ended July 31, 2000,
increased  $496,000  and  $1,195,000  from the  comparable  prior year  periods,
primarily  due  to the  interest  income  earned  in  fiscal  2000  from  higher
investment  balances  generated from improved operating results and the proceeds
of the secondary offering completed in July 1999.

Liquidity and Capital Resources

The Company met its short-term  liquidity needs and its capital  requirements in
the  six-month  period ended July 31, 2000 with cash  generated  by  operations,
trade credit and funds retained from the secondary offering proceeds.

During the six months ended July 31,  2000,  the Company  amended its  revolving
secured credit facility agreement. This amended agreement extends the expiration
date to September 2004. The agreement allows the Company  borrowings and letters
of credit up to a maximum  of $31  million  for the  period  from July 18,  2000
through  December 31, 2000, and $20 million for other times of the year based on
inventory  levels.  The credit  facility is secured by the Company's  inventory,
accounts  receivable,  general intangibles and certain other assets.  Borrowings
under this facility bear interest at either the prime rate per annum or at LIBOR
plus 1.50% per annum,  determined by financial performance.  The credit facility
contains certain financial  covenants  pertaining to interest coverage ratio and
net worth and  contains  limitations  on  operating  leases,  other  borrowings,
dividend payments and stock repurchases. For the six-month period ended July 31,
2000,  the Company was in compliance  with all  covenants.  The credit  facility
allows  seasonal  borrowings  of up to $31  million for the period from July 18,
2000 through December 31, 2000,  increasing by $1 million for the period October
1 through December 31, in each of the two subsequent years, and remaining at the
$33 million for this period the following  year.  At July 31, 2000,  the Company
had no amounts  outstanding  on its revolving  credit  facility.  As of July 31,
2000,  letter of credit  commitments  outstanding under the credit facility were
$18.0 million.


                                       14

<PAGE>


At July 31, 2000, notes payable included a mortgage loan  collateralized  by the
Company's  distribution  center.  This note  bears  interest  at a fixed rate of
8.40%,  provides for monthly payments of principal and interest in the amount of
$29,367, and matures in January 2011. At July 31, 2000, the balance of this note
was $2.4 million.

During the six-month  period ended July 31, 2000, the Company opened a new store
located at Horton  Plaza in San Diego,  California  and a flagship  location  at
Union Square in San  Francisco,  California.  The Company has also remodeled six
stores  during the first six months of fiscal  2000 and opened a second  primary
distribution  center  totaling  approximately  60,000  square  feet in  Ontario,
California.  This  facility  will be  operated  for the Company by a third party
vendor.  In the  remaining  quarters of fiscal 2000,  the Company  plans include
opening three to five new stores. These initiatives,  combined with updating the
Company's e-commerce Web site  sharperimage.com and a recurring level of capital
expenditures,  will result in capital  expenditures  estimated to be between $12
million and $20 million in fiscal 2000.

The Company believes it will be able to fund its cash needs for the remainder of
fiscal 2000 through  existing cash balances,  cash  generated  from  operations,
trade credit and the credit facility.

Seasonality

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  A  secondary  peak  period for the  Company is June,
reflecting  the gift giving for  Father's  Day and  graduations.  A  substantial
portion of the  Company's  total  revenues and all or most of the  Company's net
earnings  occur in the fourth  quarter  ending  January 31. The  Company,  as is
typical  in the  retail  industry,  generally  experiences  lower  revenues  and
earnings  during the other  quarters  and has incurred and may continue to incur
losses in these  quarters.  The results of operations for these interim  periods
are not necessarily indicative of the results for the full fiscal year.

Quantitative and Qualitative Disclosure About Market Risk

The Company is exposed to market risks,  which include changes in interest rates
and, to a lesser extent,  foreign exchange rates. The Company does not engage in
financial transactions for trading or speculative purposes.

The  interest  payable on the  Company's  credit  facility  is based on variable
interest rates and therefore  affected by changes in market  interest  rates. If
interest  rates on  existing  variable  debt  rose  0.9%  (10%  from the  bank's
reference  rate) during the period ending- July 31, 2000, the Company's  results
from  operations and cash flows would not be materially  affected.  In addition,
the  Company  has fixed  and  variable  income  investments  consisting  of cash
equivalents  and short-term  investments,  which are also affected by changes in
market interest rates. The Company does not use derivative financial instruments
in its investment portfolio.


                                       15

<PAGE>

The Company enters into a significant amount of purchase  obligations outside of
the U.S.  that are settled in U. S.  dollars,  and  therefore,  has only minimal
exposure to foreign currency  exchange risks. The Company does not hedge against
foreign  currency  risks and believes  that foreign  currency  exchange  risk is
immaterial.

Uncertainties and Risk

The foregoing  discussion and analysis  should be read in  conjunction  with the
Company's financial  statements and notes thereto included with this report. The
foregoing  discussion  contains  certain  forward-looking  statements  that  are
subject to certain risks and  uncertainties  that could cause actual  results to
differ materially from those set forth in such forward-looking  statements. Such
risks and uncertainties  include,  without limitation,  risks of changing market
conditions in the overall economy and the retail industry,  consumer demand, the
opening of new stores,  actual  advertising  expenditures  by the  Company,  the
success of the Company's advertising and merchandising strategy, availability of
products,  and other factors  detailed from time to time in the Company's annual
and other reports filed with the Securities and Exchange Commission. Readers are
cautioned not to place undue reliance on these forward-looking  statements.  The
Company undertakes no obligations to revise to these forward-looking  statements
to reflect events or circumstances after the date hereof.


                                       16

<PAGE>


                                     PART II

                                OTHER INFORMATION

Item 4.    Submission of Matters to a Vote of Security Holders
           ---------------------------------------------------

           The  Company's  2000  Annual  Meeting  of  Stockholders  (the  Annual
           Meeting) was held on June 12, 2000. The following  matters were voted
           on by the stockholders:

                  1. Election of five Directors.  Messrs. Richard J. Thalheimer,
           Alan Thalheimer,  Gerald Napier,  Morton David, and George James were
           elected  to the  Company's  Board of  Directors.  The  results of the
           voting  were as  follows:  11,186,921  votes in favor of  Richard  J.
           Thalheimer, with 388,064 votes withheld; 11,186,820 votes in favor of
           Alan  Thalheimer,  with 388,165 votes withheld;  11,186,820  votes in
           favor of Gerald Napier, with 388,165 votes withheld; 11,186,520 votes
           in favor of Morton David, with 388,465 votes withheld; and 11,186,396
           votes in favor of George James, with 388,589 votes withheld.

                  2. Approval of the Company's  2000 Stock  Incentive Plan under
           which  3,147,107  shares of Common Stock were initially  reserved for
           issuance,  subject to certain  adjustments and increases set forth in
           the plan. The result of the voice 5,307,282 votes in favor, 3,259,842
           against, 17,047 abstaining, and 2,990,814 broker non-votes.

                  3.  Ratification  of  selection  of  Deloitte  & Touche LLP as
           independent  public  accountants  for the Company for the fiscal year
           ending  January 31, 2001.  The result of the vote was  11,563,066  in
           favor, 7,279 against, and 4,640 abstaining.

Item 6.    Exhibits and Reports on Form 8-K

(a)         Exhibits

3.1      Certificate of Incorporation. (Incorporated by reference to Exhibit 3.1
         to Registration Statement on Form S-1 (Registration No. 33-12755).)

3.2      Bylaws.  (Incorporated  by  reference  to Exhibit  3.2 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

3.3      Form of Certificate  of  Designation  of Series A Junior  participating
         Preferred  Stock.   (Incorporated  by  reference  to  Exhibit  3.01  to
         Amendment No. 2 to the Registration Statement on Form S-2.)

4.1      Form of Rights Certificate.  (Incorporated by reference to Exhibit 4.01
         to Amendment No. 2 to the Registration Statement on Form S-2.)

4.2      Form of Rights Agreement dated June 7, 1999. (Incorporated by reference
         to Exhibit 4.02 to  Amendment  No. 2 to the  Registration  Statement on
         Form S-2.)


                                       17

<PAGE>

10.1     Amended and Restated  Stock Option Plan (as amended  through  September
         25, 1998). (Incorporated by reference to Registration Statement on Form
         S-8 filed on January 19, 1996 (Registration No. 33-3327) and Exhibit to
         Definitive Proxy Statement on Schedule 14A filed April 29, 1999.)

10.2     1994 Non-Employee  Director Stock Option Plan dated October 7, 1994 (as
         amended  through  September  25, 1998).  (Incorporated  by reference to
         Registration   Statement   on  Form  S-8  filed  on  January  19,  1996
         (Registration No. 33-3327) and Exhibit to Definitive Proxy Statement on
         Schedule 14A filed April 29, 1999.)

10.3     Cash or Deferred  Profit  Sharing  Plan, as amended.  (Incorporated  by
         reference  to  Exhibit  10.2 to  Registration  Statement  on  Form  S-1
         (Registration No. 33-12755).)

10.4     Cash or Deferred Profit Sharing Plan Amendment No. 3.  (Incorporated by
         reference to Exhibit  10.15 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.5     Cash or Deferred Profit Sharing Plan Amendment No. 4.  (Incorporated by
         reference to Exhibit  10.16 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.6     Form of Stock Purchase Agreement dated July 26, 1985 relating to shares
         of Common  Stock  purchased  pursuant to  exercise  of  employee  stock
         options.  (Incorporated  by reference  to Exhibit 10.3 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.7     Form of Stock  Purchase  Agreement  dated December 13, 1985 relating to
         shares of Common Stock purchase  pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.4 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.8     Form of Stock  Purchase  Agreement  dated November 10, 1986 relating to
         shares of Common Stock purchased pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.5 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.9     Form of Director Indemnification Agreement.  (Incorporated by reference
         to Exhibit 10.42 to  Registration  Statement on Form S-1  (Registration
         No. 33-12755).)

10.10    Financing  Agreement  dated  September 21, 1994 between the Company and
         CIT  Group/Business  Credit Inc.  (Incorporated by reference to Exhibit
         10.12 to Form 10-Q for the quarter ended October 31, 1994.)

10.11    The Sharper  Image 401(K)  Savings Plan  (Incorporated  by reference to
         Exhibit 10.21 to Registration  Statement of Form S-8  (Registration No.
         33-80504) dated June 21, 1994).)

10.12    Chief  Executive  Officer  Compensation  Plan dated  February  3, 1995.
         (Incorporated  by reference  to Exhibit  10.24 to the Form 10-K for the
         fiscal year ended January 31, 1995.)

10.13    Split-Dollar  Agreement between the Company and Mr. R. Thalheimer,  its
         Chief Executive Officer dated October 13, 1995, effective as of May 17,
         1995.  (Incorporated by reference to Exhibit 10.17 to the Form 10-K for
         the fiscal year ended January 31, 1996.)


                                       18

<PAGE>

10.14    Assignments of Life Insurance Policy as Collateral,  both dated October
         13, 1995, effective May 17, 1995. (Incorporated by reference to Exhibit
         10.18 to the Form 10-K for the fiscal year ended January 31, 1996.)

10.15    Amendment  to the  Financing  Agreement  dated May 15, 1996 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference to Exhibit  10.19 to the Form 10Q for the quarter ended April
         30, 1996.)

10.16    CAPEX Term Loan  Promissory  note dated  October 15,  1996  between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.21  to the Form  10Q for the  quarter  ended
         October 31, 1996.)

10.17    Amendment to the Financing  Agreement  dated  February 13, 1997 between
         the Company and The CIT  Group/Business  Credit Inc.  (Incorporated  by
         reference  to Exhibit  10.21 to the Form 10-K for the fiscal year ended
         January 31, 1997.)

10.18    Amendment to the Financing  Agreement  dated March 24, 1997 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to Exhibit  10.23 to the Form 10-K for the fiscal year ended
         January 31, 1997.)

10.19    Amendment to the  Financing  Agreement  dated April 6, 1998 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to Exhibit  10.25 to the Form 10-K for the fiscal year ended
         January 31, 1998.)

10.20    Amendment to the Financing  Agreement  dated March 23, 2000 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.22 to Form 10-K for the  fiscal  year  ended
         January 31, 2000.)

10.21    Amendment to the Corporate  Headquarters  Office Lease  Agreement dated
         February 9, 2000  between the  Company  and its  landlord,  CarrAmerica
         Realty Corporation. (Incorporated by reference to Exhibit 20.23 to Form
         10-K for the fiscal year ended January 31, 2000.)

10.22    2000 Stock  Incentive  Plan.  (Incorporated  by reference to Exhibit to
         Definitive Proxy Statement on Schedule 14A filed May 9, 2000.)

10.23    Amendment to the  Financing  Agreement  dated July 18, 2000 between the
         Company and The CIT Group/Business Credit, Inc.

15.0     Letter Re: Unaudited Interim Financial Information.

27.0     Financial Data Schedule

(b)         Reports on Form 8-K

            The  Company  has not  filed any  reports  on Form 8-K for the three
            months ended July 31, 2000.


                                       19

<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                             SHARPER IMAGE CORPORATION



Date: September 14, 2000                   by:/s/  Tracy Y. Wan
                                                ------------------------------
                                                     Tracy Y. Wan
                                                     President
                                                     Chief Operating Officer

                                             by:/s/  Jeffrey P. Forgan
                                                ------------------------------
                                                     Jeffrey P. Forgan
                                                     Senior Vice President
                                                     Chief Financial Officer


                                       20



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