SHARPER IMAGE CORP
10-Q, 2000-06-14
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 10-Q

(Mark One)

[X]    Quarterly  report  pursuant  to  Section  13 or 15(d)  of the  Securities
       Exchange Act of 1934 for the quarterly period ended April 30, 2000     or

[ ]    Transition  report  pursuant  to  Section  13 or 15(d) of the  Securities
       Exchange Act of 1934 for the transition period from  ________________  to
       _____________________

Commission File Number:  0-15827



                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


              Delaware                                   94-2493558
     (State of Incorporation)               (I.R.S. Employer Identification No.)


                650 Davis Street, San Francisco, California 94111
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.
                                       Yes  X   No
                                           ---


Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

      Common Stock, $0.01 par value, 12,032,359 shares as of June 12, 2000


                                       1
<PAGE>



PART I
FINANCIAL INFORMATION
<TABLE>
 ITEM 1.  FINANCIAL STATEMENTS

SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS
<CAPTION>
                                                               April 30,    January 31,  April 30,
                                                                  2000         2000         1999
Dollars in thousands, except per share amounts                (Unaudited)    (Note A)   (Unaudited)
                                                                --------     --------     --------
<S>                                                             <C>          <C>          <C>
ASSETS
Current Assets:
   Cash and equivalents                                         $ 39,248     $ 55,457     $    539
   Accounts receivable, net of allowance for doubtful
    accounts of $711, $834 and $769                                7,350        7,882        5,458
   Merchandise inventories                                        44,171       39,652       34,870
   Deferred catalog costs                                          4,050        3,079        3,354
   Prepaid expenses and other                                      5,885        7,494        7,076
                                                                --------     --------     --------
Total Current Assets                                             100,704      113,564       51,297
Property and equipment, net                                       24,046       23,961       22,241
Deferred taxes and other assets                                    4,704        4,594        3,698
                                                                --------     --------     --------
Total Assets                                                    $129,454     $142,119     $ 77,236
                                                                ========     ========     ========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                        $ 35,895     $ 42,974     $ 29,158
   Deferred revenue                                                9,470        8,605        7,020
   Income taxes payable                                              488        7,194         --
   Current portion of notes payable                                  150          147          471
                                                                --------     --------     --------
Total Current Liabilities                                         46,003       58,920       36,649
Notes payable                                                      2,327        2,366        2,477
Other liabilities                                                  3,821        3,710        3,018
                                                                --------     --------     --------
Total Liabilities                                                 52,151       64,996       42,144
                                                                --------     --------     --------
Commitments and contingencies                                       --           --           --

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none         --           --           --
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
  12,032,359; 12,016,827 and 8,964,048 shares                        120          120           89
 Additional paid-in capital                                       43,782       43,707       12,743
 Retained earnings                                                33,401       33,296       22,260
                                                                --------     --------     --------
Total Stockholders' Equity                                        77,303       77,123       35,092
                                                                --------     --------     --------
Total Liabilities and Stockholders' Equity                      $129,454     $142,119     $ 77,236
                                                                ========     ========     ========
<FN>
                        See notes to condensed financial statements.
</FN>
</TABLE>


                                       2
<PAGE>

<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)
<CAPTION>
                                                     Three Months Ended
Dollars in thousands, except per share amounts            April 30,
                                                ------------------------------
                                                    2000              1999
                                                ------------      ------------
<S>                                             <C>               <C>
REVENUES:
   Sales                                        $     66,681      $     45,621
   Less: returns and allowances                        7,915             5,137
                                                ------------      ------------
  Net Sales                                           58,766            40,484
   Other revenue                                         359               375
                                                ------------      ------------
                                                      59,125            40,859
                                                ------------      ------------
COST AND EXPENSES:
   Cost of products                                   28,777            20,280
   Buying and occupancy                                6,920             6,748
   Advertising and promotion                           7,342             4,234
   General, selling and administrative                16,574            12,413
                                                ------------      ------------
                                                      59,613            43,675
                                                ------------      ------------

OPERATING LOSS                                          (488)           (2,816)

OTHER INCOME (EXPENSE):
   Interest income (expense), net                        658               (41)
   Other income, net                                       5                 5
                                                ------------      ------------
                                                         663               (36)
                                                ------------      ------------

Income (Loss) Before Income Tax (Benefit)                175            (2,852)

Income tax expense (benefit)                              70            (1,141)
                                                ------------      ------------

Net Income (Loss)                               $        105      $     (1,711)
                                                ============      ============

Net Income (Loss) Per Share, basic              $       0.01      $      (0.19)
                                                ============      ============
Net Income (Loss) Per Share, diluted            $       0.01      $      (0.19)
                                                ============      ============

Weighted Average Number of Shares - basic         12,024,362         8,944,669
Weighted Average Number of Shares - diluted       12,802,425         8,944,669
<FN>
                     See notes to condensed financial statements.
</FN>
</TABLE>


                                       3
<PAGE>

<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)
<CAPTION>
                                                                           Three Months Ended
                                                                                April 30,
                                                                          ----------------------
Dollars in thousands                                                        2000          1999
                                                                          --------      --------
<S>                                                                       <C>           <C>
Cash was Provided by (Used for) Operating Activities:
   Net income (loss)                                                      $    105      $ (1,711)
   Adjustments to reconcile net loss to net cash used for operations:
     Depreciation and amortization                                           1,644         1,488
     Deferred rent expense                                                      41            31
     Deferred income taxes                                                    --          (1,141)
  Changes in:
     Merchandise inventories                                                (4,519)       (2,272)
     Accounts receivable                                                       532         1,329
     Deferred catalog costs, prepaid expenses and other assets                 528        (1,229)
     Accounts payable and accrued expenses                                  (7,079)          545
     Deferred revenue, income taxes payable and other liabilities           (5,771)       (3,628)
                                                                          --------      --------
Cash Used for Operating Activities                                         (14,519)       (6,588)
                                                                          --------      --------
Cash was Provided by (Used for) Investing Activities:
   Property and equipment expenditures                                      (1,729)       (1,216)
                                                                          --------      --------
Cash Used for Investing Activities                                          (1,729)       (1,216)
                                                                          --------      --------
Cash was Provided by (Used for) Financing Activities:
   Issuance of common stock for stock options, net of repurchases               75           154
   Principal payments on notes payable                                         (36)         (200)
                                                                          --------      --------
Cash Provided by (Used for) Financing Activities                                39           (46)
                                                                          --------      --------

Net Decrease in Cash and Equivalents                                       (16,209)       (7,850)
                                                                          --------      --------
Cash and Equivalents at Beginning of Period                                 55,457         8,389
                                                                          --------      --------

Cash and Equivalents at End of Period                                     $ 39,248      $    539
                                                                          ========      ========

Supplemental Disclosure of Cash Paid for:

   Interest                                                               $     69      $    101
   Income Taxes                                                           $  6,167      $  3,418
<FN>
                               See notes to condensed financial statements.
</FN>
</TABLE>


                                       4
<PAGE>


                            SHARPER IMAGE CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS

                Three-month periods ended April 30, 2000 and 1999

                                   (Unaudited)

NOTE A- Financial Statements

The  condensed  balance  sheets at April  30,  2000 and  1999,  and the  related
condensed  statements of operations and cash flows for the  three-month  periods
ended April 30, 2000 and 1999 have been  prepared by Sharper  Image  Corporation
(the  "Company"),  without audit.  In the opinion of  management,  the condensed
financial   statements  include  all  adjustments  (which  include  only  normal
recurring  adjustments)  necessary  to present  fairly the  financial  position,
results of operations  and cash flows as of April 30, 2000 and 1999, and for the
three-month periods then ended. The balance sheet at January 31, 2000, presented
herein, has been derived from the audited balance sheet of the Company.

Certain information and disclosures normally included in the notes to the annual
financial  statements  prepared in accordance with generally accepted accounting
principles   have  been  omitted  from  these  interim   financial   statements.
Accordingly,  these interim  financial  statements should be read in conjunction
with the financial  statements and notes thereto  included in the Company's 1999
Annual Report.

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  The  secondary  peak period for the Company is June,
reflecting  the gift buying for  Father's  Day and  graduations.  A  substantial
portion of the  Company's  total  revenues and all or most of the  Company's net
earnings  occur in the fourth  quarter  ending  January 31. The  Company,  as is
typical  in the  retail  industry,  generally  experiences  lower  revenues  and
earnings  during the other  quarters  and has incurred and may continue to incur
losses in these  quarters.  The results of operations for these interim  periods
are not necessarily indicative of the results for the full fiscal year.

Certain  reclassifications have been made to prior periods' financial statements
in order to conform with current period presentations.

NOTE B- Revolving Loan and Notes Payable

During the quarter  ended April 30,  2000,  the  Company  amended its  revolving
secured credit facility agreement. This amended agreement extends the expiration
date to September  2004. As of April 30, 2000, the agreement as amended,  allows
the Company  borrowings and letters of credit up to a maximum of $31 million for
the period from October 1, 2000 through  December 31, 2000,  and $20 million for
other  times of the year  based on  inventory  levels.  The credit  facility  is
secured by the Company's inventory, accounts receivable, general intangibles and
certain other assets. Borrowings under this facility bear interest at either the
prime rate per annum or at LIBOR plus 1.50% per annum,  determined  by financial
performance. The credit facility contains certain financial covenants pertaining
to interest  coverage ratio and net worth and contains  limitations on operating
leases,  other  borrowings,  dividend  payments and stock  repurchases.  For the
three-month  period ended April 30, 2000, the Company was in compliance with all
covenants.  The credit facility allows seasonal  borrowings of up to $31 million
for the period from October 1, 2000 through December 31, 2000,  increasing by $1
million

                                       5
<PAGE>


for this period in each of the two  subsequent  years,  and remaining at the $33
million for this period the following  year. At April 30, 2000,  the Company had
no amounts  outstanding on its revolving credit facility.  As of April 30, 2000,
letter of credit  commitments  outstanding  under the credit  facility were $8.7
million.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures ("Term Loans") up to an aggregate of $2.5 million. Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.50%
per annum or at LIBOR plus 2.50% per annum determined by financial  performance.
Each Term Loan is to be repaid in 36 equal monthly principal installments. As of
April 30, 2000, there were no borrowings on this facility.

At April 30, 2000, notes payable included a mortgage loan  collateralized by the
Company's  distribution  center.  This note  bears  interest  at a fixed rate of
8.40%,  provides for monthly payments of principal and interest in the amount of
$29,367,  and matures in January  2011.  At April 30, 2000,  the balance of this
note was $2.5 million.

NOTE C - Earnings (Loss) Per Share

Basic  earnings  per  share  is  computed  as net  income  available  to  common
stockholders divided by the weighted average number of common shares outstanding
for the period.  Diluted earnings per share reflects the potential dilution that
could occur from common shares to be issued through stock options. The potential
dilutive  effects of stock options were  excluded from the diluted  earnings per
share for the three-month period ended April 30, 1999 because their inclusion in
net loss periods would be anti-dilutive  to the earnings per share  calculation.
For the three months ended April 30, 2000, the weighted average number of common
shares outstanding was adjusted for the incremental shares assumed issued on the
exercise of common stock:

Net income                                     $   105,000
Average shares of common stock
       outstanding during the period            12,024,362
                                               ===========

Basic Earnings per Share                       $      0.01
                                               ===========

Average shares of common stock
       outstanding during the period            12,024,362
Add:
Incremental shares from assumed
       exercise of stock options - diluted         778,063
                                               -----------

                                                12,802,425
                                               ===========

Diluted Earnings per Share                     $      0.01
                                               ===========

Options for which the exercise  price was greater than the average  market price
of common  stock of common  stock for the three months ended April 30, 2000 were
not included in the  computation  of diluted  earnings per share.  The number of
such  options for which the exercise  price was greater than the average  market
price of $11.03 was 16,000.


                                       6
<PAGE>


NOTE D - Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management  believes that the  resolution of these matters will not
have a  material  effect on the  Company's  financial  position  or  results  of
operations.

NOTE E - New Accounting Standard

In June 1999, the Financial  Accounting Standards Board ("FASB") issued SFAS No.
137,  "Accounting  for Derivative  Instruments."  SFAS 137 extends the effective
date of SFAS  No.  133,  "Accounting  for  Derivative  Instruments  and  Hedging
Activities."  SFAS  133  establishes  accounting  and  reporting  standards  for
derivative  instruments,  including certain derivative  instruments  embedded in
other  contracts,  and for hedging  activities.  The statement  requires that an
entity  recognize  all  derivatives  as  either  assets  or  liabilities  in the
statement of financial  position and measure those instruments at fair value. As
amended by SFAS 137, SFAS 133 is effective for fiscal years beginning after June
15,  2000  and  is not to be  applied  retroactively.  Management  has  not  yet
determined  the  potential  effects of SFAS No. 133 on the  Company's  financial
position or results of operations.

NOTE F - Segment Information

The Company  classifies its business  interests into three reportable  segments:
retail stores, catalog and Internet. The accounting policies of the segments are
the same as those described in the summary of significant accounting policies in
Note  A of the  1999  Annual  Report.  The  Company  evaluates  performance  and
allocates resources based on operating contribution,  which excludes unallocated
corporate  general and  administrative  costs and income tax expense or benefit.
The Company's  reportable  segments are strategic  business units that offer the
same  products and utilize  common  merchandising,  distribution,  and marketing
functions,  as well as common information systems and corporate  administration.
The Company  does not have  intersegment  sales,  but the  segments  are managed
separately because each segment has different channels for selling the product.

Financial information for the Company's business segments is as follows:

                                                           Three Months Ended
                                                                April 30,
                                                         -----------------------
Dollars in thousands                                         2000          1999
                                                         --------      --------
Revenues:
   Stores                                                $ 38,191      $ 29,240
   Catalog                                                 11,110         8,373
   Internet                                                 8,406         2,329
   Other                                                    1,418           917
                                                         --------      --------
   Total Revenues                                        $ 59,125      $ 40,859
                                                         --------      --------

Operating Contributions:
   Stores                                                $  3,470      $    390
   Catalog                                                  1,498         1,646
   Internet                                                   397            85
   Unallocated                                             (5,190)       (4,973)
                                                         --------      --------
   Earnings (Loss) Before Income Tax Expense (Benefit)   $    175      $ (2,852)
                                                         --------      --------


                                       7
<PAGE>


INDEPENDENT ACCOUNTANTS' REVIEW REPORT

The  condensed  balance  sheets of the Company as of April 30, 2000 and 1999 and
the  related  condensed   statements  of  operations  and  cash  flows  for  the
three-month  periods then ended have been reviewed by the Company's  independent
accountants,  Deloitte & Touche LLP,  whose report  covering their review of the
financial statements is presented herein.


                                       8
<PAGE>


INDEPENDENT ACCOUNTANTS' REPORT


Board of Directors
Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation as of April 30, 2000 and 1999, and the related condensed  statements
of  operations  and cash flows for the  three-month  periods  then ended.  These
financial statements are the responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with auditing  standards  generally  accepted in the United States of
America,  the objective of which is the  expression of an opinion  regarding the
financial  statements taken as a whole.  Accordingly,  we do not express such an
opinion.

Based on our reviews, we are not aware of any material modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with accounting principles generally accepted in the United States of
America.

We have  previously  audited,  in accordance with auditing  standards  generally
accepted in the United  States of America,  the balance  sheet of Sharper  Image
Corporation  as of January 31, 2000,  and the related  statements of operations,
stockholders'  equity  and cash  flows for the year then  ended  (not  presented
herein);  and in our report  dated March 24, 2000,  we expressed an  unqualified
opinion on those financial statements. In our opinion, the information set forth
in the  accompanying  condensed  balance  sheet as of January 31, 2000 is fairly
stated, in all material respects, in relation to the balance sheet from which it
has been derived.

/s/ Deloitte & Touche LLP
-------------------------
San Francisco, CA

May 17, 2000


                                       9
<PAGE>


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION

RESULTS OF OPERATIONS

The  following  table  sets  forth the  results  of  operations  expressed  as a
percentage of total revenues for the periods indicated.

                                             Three Months Ended
                                                 April 30,
                                             -------------------
Percentage of Total Revenues                  2000         1999
                                             ------       ------
Revenues:
     Net store sales                           64.6%        71.6%
     Net catalog sales                         18.8         20.5
     Net Internet sales                        14.2          5.7
     Net wholesale sales                        1.8          1.3
Other revenue                                   0.6          0.9
                                             ------       ------
Total Revenues                                100.0%       100.0%

Costs and Expenses:
     Cost of products                          48.7         49.6
     Buying and occupancy                      11.7         16.5
     Advertising and promotion                 12.4         10.4
     General, selling and administrative       28.0         30.4

Other (income) expense, net                    (1.1)         0.1
                                             ------       ------
Income (Loss) Before Income Tax Benefit         0.3         (7.0)

Income Tax Expense (Benefit)                    0.1         (2.8)
                                             ------       ------

Net Income (Loss)                               0.2%        (4.2)%
                                             ======       ======

The following  table sets forth the components of total revenues for the periods
indicated.

                                    Three Months Ended
                                         April 30,
                                    -------------------
                                      2000        1999
                                    -------     -------
Revenues (dollars in thousands)
Net store sales                     $38,191     $29,240
Net catalog sales                    11,110       8,373
Net Internet sales                    8,406       2,329
Net wholesale sales                   1,059         542
                                    -------     -------
     Total Net Sales                 58,766      40,484
List rental                             300         282
Licensing                                59          93
                                    -------     -------

     Total Revenues                 $59,125     $40,859
                                    =======     =======


                                       10
<PAGE>


Revenues

Net sales for the three-month period ended April 30, 2000 increased $18,282,000,
or 45.2%, from the comparable  three-month period of the prior year. Returns and
allowances for the three-month period ended April 30, 2000, were 11.9% of sales,
as compared with 11.3% of sales for the comparable prior year period.  Net sales
increased  in all three  sales  channels:  stores,  catalog  and  Internet.  The
increase in Company net sales for the  three-month  periods ended April 30, 2000
compared to the same period last year was attributable to increases in net sales
from Sharper Image stores of $8,951,000; increases in net sales from the Sharper
Image catalog  segment of  $2,737,000;  and increases in net sales from Internet
operations of $6,077,000.  Continued  increases in sales of Sharper Image Design
proprietary  products,  as well as the  continued  increases  in the  volume  of
Internet  transactions,  and the effectiveness of the Company's direct marketing
activities in the catalog segment were primary factors in the achievement of the
overall increase in net sales.

Continued  popularity of Sharper Image Design proprietary  products,  as well as
private label products, has been a key factor in the year over year increases in
net sales.  Management believes that the continuing development and introduction
of these new and popular  products is important to the Company's future success.
Sharper Image Design  proprietary  products increased from 25.4% of net sales in
1999 to 31.8% for the  comparable  three-month  period  ended  April  30,  2000.
Private label  products  increased  from 14.2% of net sales in 1999 to 21.9% for
the comparable  three-month period ended April 30, 2000. Management believes the
effectiveness of its increased multimedia advertising initiatives in fiscal 1999
and the first quarter of 2000 was also a  contributing  factor in higher revenue
increases and will be an important  factor in future  revenue  growth,  although
there  can be no  assurances  of the  continued  success  of  these  and  future
advertising initiatives. This advertising strategy contributed to improved sales
in all three sales channels: stores, catalog and Internet. Sales in the Internet
channel also  benefited  from the  popularity  of online  shopping and continued
enhancements to the Company's e-commerce site sharperimage.com.

For the  three-month  period  ended April 30,  2000,  as compared  with the same
period last year, net store sales increased $8,951,000,  or 30.6% and comparable
store sales increased 31.8%. The increase in net store sales for the three-month
period ended April 30, 2000 as compared with the same prior year period reflects
a 14.2%  increase in total store  transactions  and a 14.6%  increase in average
revenue per  transaction.  The  increase in net store sales for the  three-month
period  ended  April 30,  2000 is also  attributable  to the opening of four new
stores  since April 30,  1999,  as well as fiscal 2000 having a full  quarter of
sales from two stores opened late in the first quarter of 1999.  These increases
were  partially  offset by the closing of three  stores at their lease  maturity
during the second and fourth quarters of fiscal 1999.

For the  three-month  period ended April 30,  2000,  net catalog  segment  sales
increased  $2,737,000 or 32.7%, as compared with the same period last year. This
increase  in the first  quarter  of fiscal  2000 in  catalog  segment  net sales
reflects a 23.0%  increase  in  transactions,  as well as an increase of 7.9% in
average revenue per order compared to the same prior year period. In addition to
the continued  popularity of Sharper Image Design  proprietary and private label
products,  management  believes the increase in Sharper  Image catalog sales for
the three-month period ended April 30, 2000, as compared to the same period last
year, is partially  attributable  to a 24.9% increase in  circulation,  or 47.0%
increase in Sharper Image Catalog pages  circulated.  Management is  continually
reviewing  the pages and the number of  catalogs  circulated  in its  efforts to
optimize the revenues  from catalog  advertising,  and is currently  planning to
continue  an  increased  circulation  in  fiscal  2000.  Another  basis  for the
increased  catalog  segment  sales in the first  quarter of fiscal 2000 from the
same period last year is the increased


                                       11
<PAGE>


single-product  "solo-mailer"  campaigns  of Sharper  Image  Design  proprietary
products  conducted in fiscal 2000, and the revenue  generated from infomercials
in 2000. The Company intends to continue its aggressive  multimedia  advertising
programs to attract new  customers,  while  achieving an  appropriate  return on
investment.

For the  three-month  period ended April 30, 2000, the Company's  Internet sales
from the  sharperimage.com  Web site,  which  includes the Sharper Image auction
site,  increased  $6,077,000,  or 261%  from the same  period  last  year.  This
increase  is  attributable  to  a  265.8%  increase  in  Internet  transactions,
partially  offset by a  decrease  of 1.3% in  average  revenue  per  transaction
compared to the same  quarter  last year.  The  decrease in average  revenue per
transaction is attributable  to Internet  auction  activity,  which began in the
quarter  ended April 30, 1999,  but had a full quarter of  operations  in fiscal
2000.  Excluding  auction site  transactions,  the average  revenue per Internet
transaction  increased  15.4% for the quarter ended April 30, 2000,  compared to
the same quarter in the prior year. The auction site was launched to further the
Company's  strategy of  increasing  its  Internet  business and  broadening  its
customer  base.  Management  believes the auction site has brought on additional
customers as it has  significantly  increased the total visits and page views on
the  Company's Web site.  The auction site not only offers  consumers the fun of
bidding and winning  products  at less than  retail  prices,  it also allows the
Company the opportunity to effectively manage its closeout  products.  In fiscal
1999, there was continual  improvement in the usability and entertainment  value
of the Company's  e-commerce  site. In fiscal 2000, the Company plans additional
site enhancements with new features and ease-of-use technology, while continuing
its  aggressive  multimedia  advertising  programs  impacting  all  three  sales
channels.  The increase in these sales channels,  Sharper Image stores,  catalog
and Internet also reflects the emphasis on increasing sales of the Sharper Image
Design proprietary and private label products.

Cost of Products

Cost of products  for the  three-month  period  ended  April 30, 2000  increased
$8,497,000,  or 41.9%,  from the comparable  prior year period.  The increase in
cost of products is due to the higher sales  volume  compared to the same period
last year. The gross margin rate for the three-month period ended April 30, 2000
was 51.0%,  which was 1.1 percentage points better than the comparable period of
the prior  year.  The higher  gross  margin  rate in first  quarter  fiscal 2000
reflects  an  increase  in sales of the Sharper  Image  Design  proprietary  and
private  label  products,  which  generally  carry  higher  margins than branded
products.  The Sharper Image Design  proprietary  products  percentage of sales,
exclusive of wholesale,  increase to 31.8% from 25.4% in first quarter of fiscal
2000 compared to first quarter of fiscal 1999. For the same comparable  periods,
the private  label  products  increased to 21.9% in fiscal  2000,  from 14.2% in
fiscal 1999.

The Company's  gross margin rate  fluctuates with the changes in its merchandise
mix,  which is  affected  by new items  available  in  various  categories.  The
variation  in  merchandise  mix from  category  to  category  from  year to year
reflects the characteristic  that the Company is driven by individual  products,
as  opposed  to  general  lines  of  merchandise.  Additionally,  the  Company's
expanding  auction site and other  promotional  activities  will tend to in part
offset the rate of increase in our gross margin performance. It is impossible to
predict future gross margin rates, although the Company's goal is to continue to
increase sales of Sharper Image Design proprietary  products and other exclusive
private label  products,  as these products  generally carry higher margins than
branded products.  The popularity of these proprietary  products  contributed to
the 1.1 percentage  point increase in the gross margin rate for fiscal 1999, and
should continue to have a positive impact on the Company's gross margin rate.


                                       12
<PAGE>


Buying and Occupancy

Buying and  occupancy  costs for the  three-month  period  ended  April 30, 2000
increased $172,000, or 2.5%, from the comparable prior year period. The increase
primarily  reflects  the  occupancy  costs  associated  with the four new stores
opened since April 30, 1999,  which was partially  offset by the  elimination of
the  occupancy  costs of the three  Sharper  Image stores  closed at their lease
maturity  during  the  second and fourth  quarters  of fiscal  1999.  Buying and
occupancy  costs as a  percentage  of net  sales  decreased  from  16.7% for the
quarter ended April 30, 1999 to 11.8% for the quarter ended April 30, 2000.

Advertising and Promotion Expenses

Advertising and promotion  expenses for the  three-month  period ended April 30,
2000 increased $3,108,000,  or 73.4%, from the comparable prior year period. The
increase in advertising and promotion expenses was partially attributable to the
47.0%  increase in The  Sharper  Image  catalog  pages  circulated  in the first
quarter  of fiscal  2000.  The  Company  continued  its  multimedia  advertising
initiatives  to acquire new customers  which  management  believes will increase
sales in the stores, catalog and Internet channels.  These advertising campaigns
include radio advertising, single product "solo-mailers" and infomercials, among
others.  Advertising  and  promotion  expenses  as a  percentage  of  net  sales
increased  from  10.5% for the  quarter  ended  April 30,  1999 to 12.5% for the
quarter ended April 30, 2000.

While the Sharper Image catalog serves as the primary source of advertising  for
its retail stores, mail order and Internet  businesses,  the Company continually
reevaluates its advertising strategies and catalog circulation plans to maximize
the effectiveness of its advertising programs.

General, Selling and Administrative Expenses

General,  selling and administrative  (GS&A) expenses for the three-month period
ended April 30, 2000 increased  $4,161,000,  or 33.5%, from the comparable prior
year period.  The increase was primarily  due to increases in variable  expenses
from  increased net sales.  The Company's  continued  development in proprietary
products and Internet  operations have increased GS&A expenses for expanding and
improving the  operational  infrastructure,  as well as attracting and retaining
key employees.  The increase in GS&A expenses was also partially attributable to
overall selling  expenses  related to the opening of four new stores since April
30,  1999,  partially  offset by the reduced  selling  expenses of three  stores
closed at lease  maturity  during this period.  GS&A expenses as a percentage of
net sales decreased from 30.7% for the quarter ended April 30, 1999 to 28.2% for
the quarter ended April 30, 2000.

Other Income (Expense)

Other income,  net, for the three-month  period ended April 30, 2000,  increased
$699,000 from the comparable  prior year periods,  primarily due to the interest
income  earned in fiscal 2000 from higher  investment  balances  generated  from
improved  operating results and the proceeds of the secondary offering completed
in July 1999.

Liquidity and Capital Resources

The Company met its short-term  liquidity needs and its capital  requirements in
the  three-month  period ended April 30, 2000 with cash generated by operations,
trade credit and funds retained from the secondary offering proceeds.


                                       13
<PAGE>


During the quarter  ended April 30,  2000,  the  Company  amended its  revolving
secured credit facility agreement. This amended agreement extends the expiration
date to September 2004. As of April 30, 2000, the agreement,  as amended, allows
the Company  borrowings and letters of credit up to a maximum of $31 million for
the period from October 1, 2000 through  December 31, 2000,  and $20 million for
other  times of the year  based on  inventory  levels.  The credit  facility  is
secured by the Company's inventory, accounts receivable, general intangibles and
certain other assets. Borrowings under this facility bear interest at either the
prime rate per annum or at LIBOR plus 1.50% per annum,  determined  by financial
performance. The credit facility contains certain financial covenants pertaining
to interest  coverage ratio and net worth and contains  limitations on operating
leases,  other  borrowings,  dividend  payments and stock  repurchases.  For the
three-month  period ended April 30, 2000, the Company was in compliance with all
covenants.  The credit facility allows seasonal  borrowings of up to $31 million
for the period from October 1, 2000 through December 31, 2000,  increasing by $1
million for this period in each of the two  subsequent  years,  and remaining at
the $33 million for this  period the  following  year.  At April 30,  2000,  the
Company had no amounts outstanding on its revolving credit facility. As of April
30, 2000,  letter of credit  commitments  outstanding  under the credit facility
were $8.7 million.

In  addition,   the  credit  facility   provides  for  term  loans  for  capital
expenditures ("Term Loans") up to an aggregate of $2.5 million. Amounts borrowed
under the Term Loans bear interest at a variable rate of either prime plus 0.50%
per annum or at LIBOR plus 2.50% per annum determined by financial  performance.
Each Term Loan is to be repaid in 36 equal monthly principal installments. As of
April 30, 2000, there were no borrowings on this facility.

At April 30, 2000, notes payable included a mortgage loan  collateralized by the
Company's  distribution  center.  This note  bears  interest  at a fixed rate of
8.40%,  provides for monthly payments of principal and interest in the amount of
$29,367,  and matures in January  2011.  At April 30, 2000,  the balance of this
note was $2.5 million.

During the  three-month  period ended April 30, 2000, the Company opened one new
store in San Diego,  California.  In the remaining  quarters of fiscal 2000, the
Company  plans  include  expanding  its  fulfillment  and  distribution   center
capacity;  opening three to five new stores; and remodeling  approximately eight
stores  at  lease  maturity.  These  initiatives,  combined  with  updating  the
Company's e-commerce Web site  sharperimage.com and a recurring level of capital
expenditures,  will result in capital  expenditures  estimated to be between $15
million and $25 million in fiscal 2000.

The Company believes it will be able to fund its cash needs for the remainder of
fiscal 2000 through  existing cash balances,  cash  generated  from  operations,
trade credit and the credit facility.

Seasonality

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  A  secondary  peak  period for the  Company is June,
reflecting  the gift giving for  Father's  Day and  graduations.  A  substantial
portion of the  Company's  total  revenues and all or most of the  Company's net
earnings  occur in the fourth  quarter  ending  January 31. The  Company,  as is
typical  in the  retail  industry,  generally  experiences  lower  revenues  and
earnings  during the other  quarters  and has incurred and may continue to incur
losses in these  quarters.  The results of operations for these interim  periods
are not necessarily indicative of the results for the full fiscal year.


                                       14
<PAGE>


Quantitative and Qualitative Disclosure About Market Risk

The Company is exposed to market risks,  which include changes in interest rates
and, to a lesser extent,  foreign exchange rates. The Company does not engage in
financial transactions for trading or speculative purposes.

The  interest  payable on the  Company's  credit  facility  is based on variable
interest rates and therefore  affected by changes in market  interest  rates. If
interest  rates on  existing  variable  debt  rose  0.9%  (10%  from the  bank's
reference rate) as of April 30, 2000, the Company's  results from operations and
cash flows would not be materially affected. In addition,  the Company has fixed
and variable income  investments  consisting of cash  equivalents and short-term
investments,  which are also affected by changes in market interest  rates.  The
Company  does  not  use  derivative  financial  instruments  in  its  investment
portfolio.

The Company enters into a significant amount of purchase  obligations outside of
the U.S.  that are settled in U. S.  dollars,  and  therefore,  has only minimal
exposure to foreign currency  exchange risks. The Company does not hedge against
foreign  currency  risks and believes  that foreign  currency  exchange  risk is
immaterial.

Uncertainties and Risk

The foregoing  discussion and analysis  should be read in  conjunction  with the
Company's financial  statements and notes thereto included with this report. The
foregoing  discussion  contains  certain  forward-looking  statements  that  are
subject to certain risks and  uncertainties  that could cause actual  results to
differ materially from those set forth in such forward-looking  statements. Such
risks and uncertainties  include,  without limitation,  risks of changing market
conditions in the overall economy and the retail industry,  consumer demand, the
opening of new stores,  actual  advertising  expenditures  by the  Company,  the
success of the Company's advertising and merchandising strategy, availability of
products,  and other factors  detailed from time to time in the Company's annual
and other reports filed with the Securities and Exchange Commission. Readers are
cautioned not to place undue reliance on these forward-looking  statements.  The
Company undertakes no obligations to revise to these forward-looking  statements
to reflect events or circumstances after the date hereof.


                                       15
<PAGE>


                                     PART II

                                OTHER INFORMATION

Item 6.     Exhibits and Reports on Form 8-K

(a)         Exhibits

3.1      Certificate of Incorporation. (Incorporated by reference to Exhibit 3.1
         to Registration Statement on Form S-1 (Registration No. 33-12755).)

3.2      Bylaws.  (Incorporated  by  reference  to Exhibit  3.2 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

3.3      Form of Certificate  of  Designation  of Series A Junior  participating
         Preferred  Stock.   (Incorporated  by  reference  to  Exhibit  3.01  to
         Amendment No. 2 to the Registration Statement on Form S-2.)

4.1      Form of Rights Certificate.  (Incorporated by reference to Exhibit 4.01
         to Amendment No. 2 to the Registration Statement on Form S-2.)

4.2      Form of Rights Agreement dated June 7, 1999. (Incorporated by reference
         to Exhibit 4.02 to  Amendment  No. 2 to the  Registration  Statement on
         Form S-2.)

10.1     Amended and Restated  Stock Option Plan (as amended  through  September
         25,1998).  (Incorporated by reference to Registration Statement on Form
         S-8 filed on January 19, 1996 (Registration No. 33-3327) and Exhibit to
         Definitive Proxy Statement on Schedule 14A filed April 29, 1999.)

10.2     1994 Non-Employee  Director Stock Option Plan dated October 7, 1994 (as
         amended  through  September  25,1998).  (Incorporated  by  reference to
         Registration   Statement   on  Form  S-8  filed  on  January  19,  1996
         (Registration No. 33-3327) and Exhibit to Definitive Proxy Statement on
         Schedule 14A filed April 29, 1999.)

10.3     Cash or Deferred  Profit  Sharing  Plan, as amended.  (Incorporated  by
         reference  to  Exhibit  10.2 to  Registration  Statement  on  Form  S-1
         (Registration No. 33-12755).)

10.4     Cash or Deferred Profit Sharing Plan Amendment No. 3.  (Incorporated by
         reference to Exhibit  10.15 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.5     Cash or Deferred Profit Sharing Plan Amendment No. 4.  (Incorporated by
         reference to Exhibit  10.16 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.6     Form of Stock Purchase Agreement dated July 26, 1985 relating to shares
         of Common  Stock  purchased  pursuant to  exercise  of  employee  stock
         options.  (Incorporated  by reference  to Exhibit 10.3 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

                                       16
<PAGE>


10.7     Form of Stock  Purchase  Agreement  dated December 13, 1985 relating to
         shares of Common Stock purchase  pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.4 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.8     Form of Stock  Purchase  Agreement  dated November 10, 1986 relating to
         shares of Common Stock purchased pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.5 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.9     Form of Director Indemnification Agreement.  (Incorporated by reference
         to Exhibit 10.42 to  Registration  Statement on Form S-1  (Registration
         No. 33-12755).)

10.10    Financing  Agreement  dated  September 21, 1994 between the Company and
         CIT  Group/Business  Credit Inc.  (Incorporated by reference to Exhibit
         10.12 to Form 10-Q for the quarter ended October 31, 1994)

10.11    The Sharper  Image 401(K)  Savings Plan  (Incorporated  by reference to
         Exhibit 10.21 to Registration  Statement of Form S-8  (Registration No.
         33-80504) dated June 21, 1994))

10.12    Chief  Executive  Officer  Compensation  Plan dated  February  3, 1995.
         (Incorporated  by reference  to Exhibit  10.24 to the Form 10-K for the
         fiscal year ended January 31, 1995.)

10.13    Split-Dollar  Agreement between the Company and Mr. R. Thalheimer,  its
         Chief Executive Officer dated October 13, 1995, effective as of May 17,
         1995.  (Incorporated by reference to Exhibit 10.17 to the Form 10-K for
         the fiscal year ended January 31, 1996.)

10.14    Assignments of Life Insurance Policy as Collateral,  both dated October
         13, 1995, effective May 17, 1995. (Incorporated by reference to Exhibit
         10.18 to the Form 10-K for the fiscal year ended January 31, 1996.)

10.15    Amendment  to the  Financing  Agreement  dated May 15, 1996 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference to Exhibit  10.19 to the Form 10Q for the quarter ended April
         30, 1996).

10.16    CAPEX Term Loan  Promissory  note dated  October 15,  1996  between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.21  to the Form  10Q for the  quarter  ended
         October 31, 1996.)

10.17    Amendment to the Financing  Agreement  dated  February 13, 1997 between
         the Company and The CIT  Group/Business  Credit Inc.  (Incorporated  by
         reference  to Exhibit  10.21 to the Form 10-K for the fiscal year ended
         January 31, 1997.)

10.18    Amendment to the Financing  Agreement  dated March 24, 1997 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to Exhibit  10.23 to the Form 10-K for the fiscal year ended
         January 31, 1997.)

10.19    Amendment to the  Financing  Agreement  dated April 6, 1998 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to Exhibit  10.25 to the Form 10-K for the fiscal year ended
         January 31, 1998.)

                                       17
<PAGE>


10.20    Amendment to the Financing  Agreement  dated March 23, 2000 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.22 to Form 10-K for the  fiscal  year  ended
         January 31, 2000.)

10.21    Amendment to the Corporate  Headquarters  Office Lease  Agreement dated
         February 9, 2000  between the  Company  and its  landlord,  CarrAmerica
         Realty Corporation. (Incorporated by reference to Exhibit 20.23 to Form
         10-K for the fiscal year ended January 31, 2000.)

10.22    2000 Stock  Incentive  Plan.  (Incorporated  by reference to Exhibit to
         Definitive Proxy Statement on Schedule 14A filed May 9, 2000.)

15.0     Letter Re: Unaudited Interim Financial Information.

27.0     Financial Data Schedule

(b)         Reports on Form 8-K

            The  Company  has not  filed any  reports  on Form 8-K for the three
            months ended April 30, 2000.

                                       18
<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                               SHARPER IMAGE CORPORATION



Date:     June 13, 2000                        by:/s/  Tracy Y. Wan
                                                  ------------------------------
                                                        Tracy Y. Wan
                                                        President
                                                        Chief Operating Officer

                                               by:/s/  Jeffrey P. Forgan
                                                 -------------------------------
                                                        Jeffrey P. Forgan
                                                        Senior Vice President
                                                        Chief Financial Officer


                                       19


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