SHARPER IMAGE CORP
10-Q, 2000-12-15
MISCELLANEOUS SHOPPING GOODS STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)

[ X ]    Quarterly  report  pursuant  to  Section 13 or 15(d) of the  Securities
         Exchange Act of 1934 for the quarterly period ended October 31, 2000 or

[   ]    Transition  report  pursuant  to Section 13 or 15(d) of the  Securities
         Exchange Act of 1934 for the transition  period from  ______________ to
         ____________



Commission File Number:  0-15827


                            SHARPER IMAGE CORPORATION
             (Exact name of registrant as specified in its charter)


         Delaware                                        94-2493558
 (State of Incorporation)                   (I.R.S. Employer Identification No.)


                650 Davis Street, San Francisco, California 94111
               (Address of principal executive offices) (Zip Code)

       Registrant's telephone number, including area code: (415) 445-6000


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.

                                   Yes X  No
                                      ---   ---

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
Common Stock, as of the latest practicable date.

     Common Stock, $0.01 par value 12,067,911 shares as of December 12, 2000


<PAGE>


PART I
FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS
<TABLE>

SHARPER IMAGE CORPORATION
CONDENSED BALANCE SHEETS
<CAPTION>
                                                            October 31, January 31, October 31,
                                                               2000        2000       1999
Dollars in thousands, except per share amounts              (Unaudited)  (Note A)   (Unaudited)
                                                              --------   --------    --------
<S>                                                           <C>        <C>        <C>
ASSETS
Current Assets:
   Cash and equivalents                                       $ 17,124   $ 55,457   $  7,325
   Accounts receivable, net of allowance for doubtful
    accounts of $710, $834 and $812                             13,261      7,882     10,498
   Merchandise inventories                                      74,950     39,652     52,166
   Deferred catalog costs                                        7,691      3,079      9,459
   Prepaid expenses and other                                    7,179      7,494      6,290
                                                              --------   --------   --------
Total Current Assets                                           120,205    113,564     85,738
Property and equipment, net                                     34,161     23,961     23,605
Deferred taxes and other assets                                  4,957      4,594      4,262
                                                              --------   --------   --------
Total Assets                                                  $159,323   $142,119   $113,605
                                                              ========   ========   ========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                      $ 57,868   $ 42,974   $ 35,327
   Deferred revenue                                             10,464      8,605      6,959
   Income taxes payable                                          2,209      7,194       --
   Current portion of notes payable                                156        147        144
                                                              --------   --------   --------
Total Current Liabilities                                       70,697     58,920     42,430

Notes payable                                                    2,248      2,366      2,404
Other liabilities                                                4,650      3,710      3,260
                                                              --------   --------   --------
Total Liabilities                                               77,595     64,996     48,094
                                                              --------   --------   --------
Commitments and contingencies                                     --         --         --

Stockholders' Equity:
 Preferred stock, $0.01 par value:
  Authorized 3,000,000 shares: Issued and outstanding, none       --         --         --
 Common stock, $0.01 par value:
  Authorized 25,000,000 shares: Issued and outstanding,
  12,067,911, 12,016,827 and 11,972,730 shares                     121        120        119
 Additional paid-in capital                                     43,917     43,707     43,086
 Retained earnings                                              37,690     33,296     22,306
                                                              --------   --------   --------
Total Stockholders' Equity                                      81,728     77,123     65,511
                                                              --------   --------   --------

Total Liabilities and Stockholders' Equity                    $159,323   $142,119   $113,605
                                                              ========   ========   ========
<FN>
                  See notes to condensed financial statements.
</FN>
</TABLE>
                                       2

<PAGE>

<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF OPERATIONS
(Unaudited)

<CAPTION>
                                                           Three Months Ended             Nine Months Ended
Dollars in thousands, except per share amounts                October 31,                     October 31,
                                                              -----------                     -----------
                                                          2000            1999           2000              1999
                                                          ----            ----           ----              ----
<S>                                                   <C>             <C>             <C>             <C>
REVENUES:
   Sales                                              $    108,784    $     65,075    $    264,429    $    175,159
   Less: returns and allowances                             11,408           7,230          28,777          19,395
                                                      ------------    ------------    ------------    ------------
  Net Sales                                                 97,376          57,845         235,652         155,764
   Other revenue                                               606             435           1,326           1,079
                                                      ------------    ------------    ------------    ------------
                                                            97,982          58,280         236,978         156,843
                                                      ------------    ------------    ------------    ------------
COSTS AND EXPENSES:
   Cost of products                                         48,074          29,384         115,031          78,019
   Buying and occupancy                                      7,778           6,934          21,947          20,569
   Advertising and promotion                                12,600           6,619          32,498          19,046
   General, selling, and administrative                     24,705          15,286          61,580          42,031
                                                      ------------    ------------    ------------    ------------
                                                            93,157          58,223         231,056         159,665
                                                      ------------    ------------    ------------    ------------
OPERATING INCOME (LOSS)                                      4,825              57           5,922          (2,822)
                                                      ------------    ------------    ------------    ------------
OTHER INCOME (EXPENSE):
   Interest income - net                                       418             192           1,668              50
   Other - net                                                 (68)             (2)           (266)             (3)
                                                      ------------    ------------    ------------    ------------
                                                               350             190           1,402              47
                                                      ------------    ------------    ------------    ------------
Income (Loss) Before Income Tax
   Expense (Benefit)                                         5,175             247           7,324          (2,775)
Income Tax Expense (Benefit)                                 2,070              99           2,930          (1,110)
                                                      ------------    ------------    ------------    ------------
Net Income (Loss)                                     $      3,105    $        148    $      4,394    $     (1,665)
                                                      ============    ============    ============    ============

Net Income (Loss) Per Share
         Basic                                        $       0.26    $       0.01    $       0.37    $      (0.17)
                                                      ============    ============    ============    ============
         Diluted                                      $       0.23    $       0.01    $       0.34    $      (0.17)
                                                      ============    ============    ============    ============

Weighted Average Number of Shares
           Basic                                        12,060,187      11,969,132      12,039,997      10,014,729
           Diluted                                      13,340,345      12,706,524      13,068,305      10,014,729


<FN>

                                   See notes to condensed financial statements.
</FN>
</TABLE>

                                       3
<PAGE>

<TABLE>
SHARPER IMAGE CORPORATION
CONDENSED STATEMENTS OF CASH FLOWS
(Unaudited)
<CAPTION>
                                                                         Nine Months Ended
                                                                             October 31,
                                                                             ----------
Dollars in thousands                                                      2000        1999
                                                                        --------    --------
<S>                                                                     <C>         <C>
Cash Provided by (Used for) Operating Activities:
   Net Income (Loss)                                                    $  4,394    $ (1,665)
   Adjustments to reconcile net income (loss) to net cash provided by
   (used for) operations:
     Depreciation and amortization                                         5,501       4,810
     Deferred rent expense                                                  (136)       (115)
     Deferred income taxes                                                  --        (1,209)
     Loss on disposal of equipment                                           288        --
Changes in operating assets and liabilities:
     Merchandise inventories                                             (35,298)    (19,568)
     Accounts receivable                                                  (5,379)     (3,711)
     Deferred catalog costs, prepaid expenses and other assets            (4,660)     (7,043)
     Accounts payable and accrued expenses                                14,894       6,714
     Deferred revenue, income taxes payable and other liabilities         (2,050)     (3,301)
                                                                        --------    --------
Cash Used for Operating Activities                                       (22,446)    (25,088)
                                                                        --------    --------
Cash Used for Investing Activities:
   Property and equipment expenditures                                   (15,989)     (5,903)
                                                                        --------    --------
Cash Used for Investing Activities                                       (15,989)     (5,903)
                                                                        --------    --------
Cash Provided by (Used for) Financing Activities:
   Proceeds from revolving borrowings                                       --        11,955
   Payments on revolving borrowings                                         --       (11,955)
   Proceeds from issuance of common stock                                    211      30,527
   Principal payments on notes payable                                      (109)       (600)
                                                                        --------    --------
Cash Provided by Financing Activities                                        102      29,927
                                                                        --------    --------
Net Decrease in Cash and Equivalents                                     (38,333)     (1,064)
                                                                        --------    --------
Cash and Equivalents at Beginning of Period                               55,457       8,389
                                                                        --------    --------
Cash and Equivalents at End of Period                                   $ 17,124    $  7,325
                                                                        ========    ========

Supplemental Disclosure of Cash Paid for:
   Interest                                                             $    214    $    323
   Income Taxes                                                         $  7,750    $      0

<FN>
                               See notes to condensed financial statements.
</FN>
</TABLE>

                                       4
<PAGE>


                            SHARPER IMAGE CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS

       Three-month and nine-month periods ended October 31, 2000 and 1999

                                   (Unaudited)

NOTE A- Financial Statements

The  condensed  balance  sheets at October  31,  2000 and 1999,  and the related
condensed  statements of operations for the three-month and nine-month  periods,
and  condensed  statements of cash flows for the  nine-month  periods then ended
have been prepared by the Sharper Image  Corporation  ("the  Company"),  without
audit. In the opinion of management,  the condensed financial statements include
all adjustments (which include only normal recurring  adjustments)  necessary to
present fairly the financial  position,  results of operations and cash flows at
October 31, 2000 and 1999, and for all periods then ended.  The balance sheet at
January 31, 2000,  presented  herein,  has been derived from the audited balance
sheet of the Company.

Certain information and disclosures normally included in the notes to the annual
financial statements prepared in accordance with accounting principles generally
accepted in the United  States of America have been  omitted from these  interim
financial statements.  Accordingly, these interim condensed financial statements
should be read in  conjunction  with the financial  statements and notes thereto
included in the Company's 1999 Annual Report.

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday shopping  season. A substantial  portion of the Company's total revenues
and all or most of the  Company's  net  earnings,  usually  occur in the  fourth
quarter  ending January 31. The Company,  as is typical in the retail  industry,
generally  experiences lower revenues and net operating results during the other
quarters and has  incurred  and may continue to incur losses in these  quarters.
The  results  of  operations  for  these  interim  periods  are not  necessarily
indicative of the results for the full fiscal year.

Certain  reclassifications have been made to prior periods' financial statements
in order to conform with current period presentations.

NOTE B- Revolving Loan and Notes Payable

On September 29, 2000 the Company amended it's revolving secured credit facility
agreement to  temporarily  increase the limit on  documentary  letters of credit
from $15  million to $23 million and to  temporarily  increase  the limit on the
aggregate amount of eligible ordered  inventory from $6.5 million to $15 million
in order to accommodate  vendor terms for purchases of top selling products.  On
July  18,  2000,  the  Company  amended  this  agreement  to allow  the  Company
borrowings  and  letters of credit up to a maximum of $31 million for the period
from July 18, 2000 through December 31, 2000, and $20 million for other times of
the year based on inventory  levels.  On March 23, 2000 the Company  amended the
agreement to extend the expiration  date to September  2004. The credit facility
is secured by the Company's inventory, accounts receivable,  general intangibles
and certain other assets. Borrowings under this facility bear interest at either
the  prime  rate per  annum or at LIBOR  plus  1.50% per  annum,  determined  by
financial performance.  The credit facility contains certain financial covenants
pertaining to interest coverage ratio and net worth and contains  limitations on
operating leases, other borrowings, dividend payments and stock repurchases. For
the nine-month period ended October 31, 2000, the Company was in compliance with
all  covenants.  The credit


                                       5
<PAGE>

facility  allows  seasonal  borrowings  of up to $31 million for the period from
July 18, 2000 through December 31, 2000, increasing by $1 million for the period
October  1  through  December  31,  in  each of the two  subsequent  years,  and
remaining at the $33 million for this period the following  year. At October 31,
2000, the Company had no amounts  outstanding on its revolving  credit facility.
As of October  31,  2000,  letter of credit  commitments  outstanding  under the
credit facility were $11.5 million.

At October 31, 2000,  notes payable included a mortgage loan  collateralized  by
the Company's  distribution  center. This note bears interest at a fixed rate of
8.40%,  provides for monthly payments of principal and interest in the amount of
$29,367,  and matures in January 2011. At October 31, 2000,  the balance of this
note was $2.4 million.

NOTE C - Earnings (Loss) Per Share

<TABLE>
Basic  earnings  per  share  is  computed  as net  income  available  to  common
stockholders divided by the weighted average number of common shares outstanding
for the period.  Diluted earnings per share reflect the potential  dilution that
could occur from common shares to be issued through stock options. For the three
and nine-months  ended October 31, 2000 and 1999, the weighted average number of
common shares outstanding was adjusted for the incremental shares assumed issued
on the exercise of stock options:
<CAPTION>
                                               Three months                   Nine months
                                                  ended                         ended
                                                October 31,                   October 31,
                                                -----------                   -----------
                                           2000            1999           2000           1999
                                           ----            ----           ----           ----
<S>                                    <C>            <C>            <C>            <C>
Net income (loss)                      $  3,105,525   $    147,720   $  4,394,503   $ (1,665,419)
Average shares of common stock
       outstanding during the period     12,060,187     11,969,132     12,039,997     10,014,729

Basic Earnings (Loss) per Share        $       0.26   $       0.01   $       0.37   $      (0.17)
                                       ============   ============   ============   ============

Average shares of common stock
       outstanding during the period     12,060,187     11,969,132     12,039,997     10,014,729
Add:
Incremental shares from assumed
       exercise of stock options          1,280,158        737,392      1,028,308              0
                                       ------------   ------------   ------------   ------------
                                         13,340,345     12,706,524     13,068,305     10,014,729

Diluted Earnings (Loss) per Share      $       0.23   $       0.01   $       0.34   $      (0.17)
                                       ============   ============   ============   ============
</TABLE>


For the  three-month  periods  ended  10/31/00 and  10/31/99,  13,800 and 14,000
options were excluded as the average  market price was in excess of the exercise
price. For the nine-month period ended 10/31/00, 41,300 options were excluded as
the average market price was in excess of the exercise price. For the nine-month
period  ended  10/31/99,  all  options  were  excluded,  as they would have been
antidilutive given the loss for the period.

                                       6
<PAGE>

NOTE D - Commitments and Contingencies

The Company is party to various legal  proceedings  arising from normal business
activities.  Management believes,  after review with corporate counsel, that the
resolution  of these  matters will not have a material  effect on the  Company's
financial position or results of operations.

NOTE E - New Accounting Standards

In June 1999, the Financial  Accounting Standards Board ("FASB") issued SFAS No.
137,  "Accounting for Derivative  Instruments-Deferral  of the Effective Date of
SFAS No.  133." SFAS 133, as amended in July 2000 by SFAS 138,  "Accounting  for
Certain Derivative  Instruments and Certain Hedging Activities,  an amendment of
FASB  Statement No. 133",  establishes  accounting  and reporting  standards for
derivative  instruments,  including certain derivative  instruments  embedded in
other  contracts,  and for hedging  activities.  The statement  requires that an
entity  recognize  all  derivatives  as  either  assets  or  liabilities  in the
statement of financial  position and measure those instruments at fair value. As
amended by SFAS 137, SFAS 133 is effective for fiscal years beginning after June
15, 2000 and is not to be applied  retroactively.  The Company  does not believe
the  adoption  of SFAS No.  133  will  have a  material  adverse  impact  on the
Company's financial position or results of operations."

NOTE F - Segment Information

The Company  classifies its business  interests into three reportable  segments:
retail stores, catalog and Internet. The accounting policies of the segments are
the same as those described in the summary of significant accounting policies in
Note  A of the  1999  Annual  Report.  The  Company  evaluates  performance  and
allocates resources based on operating contribution,  which excludes unallocated
corporate  general and  administrative  costs and income tax expense or benefit.
The Company's  reportable  segments are strategic  business units that offer the
same  products and utilize  common  merchandising,  distribution,  and marketing
functions,  as well as common information systems and corporate  administration.
The Company  does not have  intersegment  sales,  but the  segments  are managed
separately because each segment is a different channel for selling products.


                                       7
<PAGE>


Financial information for the Company's business segments is as follows:

                                 Three Months Ended         Nine Months Ended
                                     October 31,               October 31,
                                     -----------              ------------
                                  2000         1999        2000         1999
                                  ----         ----        ----         ----
Dollars in thousands
Revenues:
     Stores                    $  58,162    $  34,622    $149,669$      103,689
     Catalog                      19,379       12,255       44,976       33,077
     Internet                     13,694        5,318       32,734       11,905
     Other                         6,747        6,085        9,599        8,172
                               ---------    ---------    ---------    ---------
Total Revenues                 $  97,982    $  58,280    $ 236,978    $ 156,843
                               ---------    ---------    ---------    ---------
Operating Contributions:
     Stores                    $   7,897    $   2,290    $  18,329    $   7,582
     Catalog                       3,003        1,273        6,014        2,757
     Internet                        939          954        1,890        1,575
     Unallocated                  (6,664)      (4,270)     (18,909)     (14,689)
                               ---------    ---------    ---------    ---------
Income (Loss) Before
   Income Tax Benefit          $   5,175    $     247    $   7,324    $  (2,775)
                               ---------    ---------    ---------    ---------



NOTE G - Subsequent Event

On December 6, 2000, the Company's board of directors  authorized a common stock
repurchase  program.  The  program  allows for the  repurchase  of up to 800,000
shares and expires on January 31,  2002.  Through  December 12, 2000 the Company
has repurchased  20,000 shares of common stock at a total cost of  approximately
$274,000.

INDEPENDENT ACCOUNTANTS' REVIEW REPORT

The condensed balance sheets of the Company as of October 31, 2000 and 1999, and
the  related  condensed   statements  of  operations  for  the  three-month  and
nine-month  periods,  and statement of condensed  cash flows for the  nine-month
periods then ended have been reviewed by the Company's independent  accountants,
Deloitte & Touche LLP,  whose  report  covering  their  review of the  financial
statements is presented herein.


                                       8
<PAGE>


INDEPENDENT ACCOUNTANTS' REPORT

Sharper Image Corporation
San Francisco, California

We have  reviewed the  accompanying  condensed  balance  sheets of Sharper Image
Corporation  as of  October  31,  2000  and  1999,  and  the  related  condensed
statements  of  operations  for the  three-month  and  nine-month  periods,  and
condensed  statements of cash flows for the nine-month periods then ended. These
financial statements are the responsibility of the Company's management.

We  conducted  our  reviews in  accordance  with  standards  established  by the
American  Institute  of  Certified  Public  Accountants.  A  review  of  interim
financial  information consists principally of applying analytical procedures to
financial  data and making  inquiries of persons  responsible  for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with auditing  standards  generally  accepted in the United States of
America,  the objective of which is the  expression of an opinion  regarding the
financial  statements taken as a whole.  Accordingly,  we do not express such an
opinion.

Based on our reviews, we are not aware of any material modifications that should
be made to the  accompanying  condensed  financial  statements for them to be in
conformity with accounting principles generally accepted in the United States of
America.

We have  previously  audited,  in accordance with auditing  standards  generally
accepted in the United  States of America,  the balance  sheet of Sharper  Image
Corporation  as of January 31, 2000,  and the related  statements of operations,
stockholders'  equity  and cash  flows for the year then  ended  (not  presented
herein);  and in our report  dated March 24, 2000,  we expressed an  unqualified
opinion on those financial statements. In our opinion, the information set forth
in the  accompanying  condensed  balance  sheet as of January 31, 2000 is fairly
stated, in all material respects, in relation to the balance sheet from which it
has been derived.

/s/ Deloitte & Touche LLP
-------------------------
San Francisco, CA

November 16, 2000



                                       9
<PAGE>



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        RESULTS OF OPERATIONS AND FINANCIAL CONDITION

The following  information  should be read in  conjunction  with the  historical
financial information and the notes thereto included in Item 1 of this Quarterly
Report  on Form 10-Q and  Management's  Discussion  and  Analysis  of  Financial
Condition  and Results of Operations  contained in the Company's  report on Form
10-K as filed  with the  Securities  and  Exchange  Commission.  The  statements
contained in this Form 10-Q that are not purely  historical are  forward-looking
statements  within the meaning of Section 21E of the Securities  Exchange Act of
1934. Such  forward-looking  statements include statements regarding the Company
and its business,  financial  condition,  results of operations  and  prospects.
Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates" and similar  expressions or variations of such words are intended to
identify  forward-looking  statements,  but  are  not  the  exclusive  means  of
identifying   forward-looking   statements  in  this  Form  10-Q.  Additionally,
statements  concerning future matters such as the development of new products or
enhancements,  possible  changes in legislation and other  statements  regarding
matters  that  are  not   historical   are   forward-looking   statements.   All
forward-looking  statements  in  this  Form  10-Q  are  based  upon  information
available  to the  Company as of the date  hereof,  and the  Company  assumes no
obligation to revise or update any such  forward-looking  statements in order to
reflect  any event or  circumstance  that may arise  after the date of this Form
10-Q.  Actual  results could differ  materially  from our current  expectations.
Factors that could cause or contribute to such differences  include, but are not
limited to those set forth under "Factors  Affecting Future  Operating  Results"
below in this Quarterly Report, and elsewhere in this Quarterly Report.



                                       10
<PAGE>

RESULTS OF OPERATIONS


The following  table is derived from the Company's  Statements of Operations and
shows the results of  operations  for the periods  indicated as a percentage  of
total revenues.

                                     Three Months Ended       Nine Months Ended
                                        October 31,            October 31,
                                        -----------            ------------
                                      2000       1999         2000       1999
                                      ----       ----         ----       ----
Revenues:
     Net store sales                   59.3%     59.4%         63.2%     66.1%
     Net catalog sales                 19.8      21.0          19.0      21.1
     Net internet sales                14.0       9.1          13.8       7.6
     Net wholesale sales                6.3       9.7           3.5       4.5
Other revenue                           0.6       0.8           0.5       0.7
                                      -----     -----         -----     -----
Total Revenues                        100.0%    100.0%        100.0%    100.0%

Costs and Expenses:
     Cost of products                  49.1      50.4          48.5      49.7
     Buying and occupancy               7.9      11.9           9.3      13.1
     Advertising and promotion         12.9      11.4          13.7      12.2
     General, selling
      and administrative               25.2      26.2          26.0      26.8
Other (Income) Expense                 (0.4)     (0.3)         (0.6)      0.0
                                      -----     -----         -----     -----
Income (Loss) Before Income Tax
     Expense (Benefit)                  5.3       0.4           3.1      (1.8)
Income Tax Expense (Benefit)            2.1       0.1           1.2      (0.7)
                                      -----     -----         -----     -----
Net Income (Loss)                       3.2%      0.3%          1.9%     (1.1)%
                                      =====     =====         =====     =====




                                       11
<PAGE>


The following  table sets forth the components of total revenues for the periods
indicated.

                                        Three Months Ended    Nine Months Ended
                                           October 31,           October 31,
                                           -----------          ------------
                                         2000       1999       2000       1999
                                         ----       ----       ----       ----
Revenues (dollars in thousands)
Net store sales                        $ 58,162   $ 34,622   $149,669   $103,689
Net catalog sales                        19,379     12,255     44,976     33,077
Net internet sales                       13,694      5,318     32,734     11,905
Net wholesale sales                       6,141      5,650      8,273      7,093
                                       --------   --------   --------   --------
     Total Net Sales                     97,376     57,845    235,652    155,764
List rental                                 548        391      1,144        893
Licensing                                    58         44        182        186
                                       --------   --------   --------   --------
     Total Revenues                    $ 97,982   $ 58,280   $236,978   $156,843
                                       ========   ========   ========   ========


Revenues

The Company's third quarter net sales increased $39,531,000,  or 68.3%, from the
comparable  three-month  period last year. Net sales for the  nine-month  period
ended  October 31, 2000  increased  $79,888,000  or 51.3%,  from the  comparable
period last year.  Returns and  allowances  for the  three-month  and nine-month
periods ended October 31, 2000,  were 10.5% and 10.9% of sales, as compared with
11.1% of sales for both comparable  prior year periods.  The increase in Company
net sales for the three and  nine-month  periods ended October 31, 2000 compared
to the same  periods last year was  attributable  to increases in net sales from
Sharper Image stores of $23,540,000 and $45,980,000,  respectively; increases in
net  sales  from the  Sharper  Image  catalog  of  $7,124,000  and  $11,899,000,
respectively;  increases in net sales from Internet operations of $8,376,000 and
$20,829,000,  respectively;  and increases in net wholesale business of $491,000
and $1,180,000, respectively.

The continued popularity of Sharper Image Design proprietary  products,  as well
as private label products, has been a key factor in the year over year increases
in  net  sales.   Management  believes  that  the  continuing   development  and
introduction  of these new and popular  products is important  to the  Company's
future  success.  Sharper  Image Design  proprietary  products and private label
products  increased  from 49.5% of net sales in 1999 to 70.5% for the comparable
three-month  period ended October 31, 2000. Also, the Company introduced in 1999
a private label product, the Razor Rollerboard scooters,  which have contributed
substantially to the net sales increases in 2000.  Management  believes that the
popularity of this product will continue  through the 2000 holiday season.  On a
forward-looking  basis, there can be no assurance that the sales of this product
can be  maintained  at current  levels or that growth in sales from this product
will continue at its present trend.

Management  believes the effectiveness of its increased  multimedia  advertising
initiatives  in fiscal  1999 and the  first  three  quarters  of 2000 was also a
contributing  factor  in  higher  revenue  increases.  Management  believes  the
multimedia advertising initiatives will be an important factor in future revenue
growth,  although  there can be no assurances of the continued  success of these
and future  advertising  initiatives.  Management also believes this advertising
strategy  contributed  to improved  sales in all three sales  channels:  stores,
catalog



                                       12
<PAGE>

and Internet.  Sales in the Internet  channel also benefited from the popularity
of online shopping and continued  enhancements to the Company's  e-commerce site
sharperimage.com.

For the three-month  and nine-month  periods ended October 31, 2000, as compared
with the same  periods  last year,  net store sales  increased  $23,540,000,  or
68.0%, and $45,980,000, or 44.3%, and comparable store sales increased by 66.4%
and 43.0%,  respectively.  The  increase in net store sales for the  three-month
period  ended  October  31,  2000  reflects  a 47.2%  increase  in  total  store
transactions, with a 15.1% increase in average revenue per transaction, compared
with the same prior year period.  Total store  transactions  increased 28.2% for
the nine-months ended October 31, 2000, with a 13.2% increase in average revenue
per transaction, compared with the same prior year period.

The increase in net store sales and comparable  stores sales  reflect,  in large
part the continued popularity of Sharper Image Design products and private label
products,  including the Razor  Rollerboard  scooters.  Management  believes the
increase in multimedia  advertising  programs of catalog,  television and radio,
during the three and nine-month  period ended October 31, 2000 also  contributed
to the store sales  increases.  Comparable  store sales for the  three-month and
nine-month periods  attributable to the core non-scooter  business increased 10%
and 11% respectively,  further  highlighting the popularity of the Sharper Image
Design  products and private label products.  On a forward looking basis,  there
can be no  assurance  that net  store  sales and  comparable  store  sales  will
continue to increase at their current levels; or that the current level of sales
can be maintained.

For the three and  nine-month  periods  ended October 31, 2000, as compared with
the  same  period  of the  prior  year,  net  catalog  segment  sales  increased
$7,124,000 or 58.1%, and $11,899,000 or 36.0%, respectively. For the three-month
period ended October 31, 2000,  the increase in net catalog  sales  represents a
49.5% increase in the number of transactions  and a 5.8% increase in the average
revenue per order for the  three-month  period ended  October 31, 2000.  For the
nine-month  period  ended  October 31, 2000,  the increase in net catalog  sales
represents a 29.2% increase in the number of transactions and a 5.7% increase in
the average revenue per order.

In addition to the continued  popularity of Sharper Image Design proprietary and
private  label  products,  management  believes  the  increase in Sharper  Image
catalog  sales for the three and  nine-month  periods ended October 31, 2000, as
compared to the same period last year,  is partially  attributable  to a 43% and
34% increase in  circulation,  or 39% and 43% increase in Sharper  Image catalog
pages  circulated.  Management also believes that the increased catalog and page
circulation  has  positively  impacted the revenue  growth in store and internet
sales.  Management is continually reviewing the pages and the number of catalogs
circulated in its efforts to optimize the revenues from catalog advertising, and
is currently  planning to continue to increase  circulation  through the current
Holiday season. Another contributing factor to the increase in net catalog sales
in fiscal 2000 from the same period last year, is the  increased  single-product
"solo-mailer"  campaigns of Sharper Image Design proprietary  products conducted
in fiscal 2000, and increased  revenue generated from infomercials and print ads
in 2000. The Company intends to continue its aggressive  multimedia  advertising
programs through the fourth quarter to attract new customers, while achieving an
appropriate  return on  investment,  although  there can be no assurances of the
continued success of these advertising initiatives.

For the three and  nine-month  periods  ended  October 31, 2000,  the  Company's
Internet  sales from the  sharperimage.com  website,  which includes the Sharper
Image auction site, increased  $8,376,000,  or 158.0% and $20,829,000 or 175.0%,
respectively,  from the same  periods  last year.  The  three-month  increase is
attributable  to a 129.6% increase in Internet  transactions  and an increase of
12.2% in average revenue per transaction,  as compared to the same period of the
prior year.  The nine-month  increase is  attributable  to a 157.8%  increase in
Internet   transactions   and  an  increase  of  6.7%  in  average  revenue  per
transaction,  as compared to the same period of the prior year. During the third
quarter,   the  Company



                                       13
<PAGE>

launched its enhanced and redesigned  website that incorporates much of the look
and feel of the new Sharper  Image store  design.  This will allow the  Internet
customer to experience similar shopping fun and excitement that a customer would
enjoy in our retail stores.  The redesigned  website also includes new features,
including  dynamic  browsing,  inventory status,  tracking  capabilities,  flash
technology and 3-D technology.

The Sharper  Image  auction  site was  launched  in April  1999,  to further the
Company's strategy of increasing its Internet business,  broadening its customer
base and managing inventories.  Management believes the auction site has brought
on additional  customers as it has significantly  increased the total visits and
page views on the Company's  website.  The auction site offers consumers the fun
of bidding and winning  products at less than retail prices,  it also allows the
Company the  opportunity to  effectively  manage its closeout,  refurbished  and
repackaged products. Management reviews the Company's website on a regular basis
and is continually developing new and enhanced features.

Cost of Products

Cost of products for the  three-month  and nine-month  periods ended October 31,
2000  increased  $18,690,000,  or 63.6%,  and  $37,012,000,  or 47.4%,  from the
comparable  prior year  periods.  The increase in cost of products is due to the
higher  sales volume  compared to the same  periods last year.  The gross margin
rate for the three and  nine-month  periods ended October 31, 2000 was 50.6% and
51.2%,  respectively,  which was 1.4 and 1.3  percentage  points better than the
comparable prior year periods. The higher gross margin rates reflect an increase
in sales of the Sharper Image Design  proprietary  and private  label  products,
which  generally  carry higher  margins.  The Sharper  Image Design  proprietary
products and private label products percentage of sales, exclusive of wholesale,
increased  to 65.7% from 44.5% in first nine months of fiscal  2000  compared to
the same period of fiscal 1999.

The Company's  gross margin rate  fluctuates with the changes in its merchandise
mix,  which is  affected  by new items  available  in  various  categories.  The
variation  in  merchandise  mix from  category  to  category  from  year to year
reflects the characteristic  that the Company is driven by individual  products,
as  opposed  to  general  lines  of  merchandise.  Additionally,  the  Company's
expanding  auction site and other  marketing  activities  will, in part, tend to
partially offset or dilute the rate of increase in our gross margin performance.
It is  impossible to predict  future gross margin rates,  although the Company's
goal is to  continue  to  increase  sales of Sharper  Image  Design  proprietary
products and other exclusive private label products, as these products generally
carry higher margins than branded  products and may be less susceptible to price
comparisons by customers.  The popularity of the Sharper Image  proprietary  and
private label products  contributed to the 1.3 percentage  point increase in the
gross margin rate for fiscal 2000, and  management  believes these products will
continue to have a positive  impact on the  Company's  gross  margin rate in the
fourth quarter.

Buying and Occupancy

Buying and occupancy  costs for the  three-month  and  nine-month  periods ended
October 31, 2000 increased $844,000, or 12.2%, and $1,378,000,  or 6.7% from the
comparable  prior year periods.  The increase  primarily  reflects the occupancy
costs  associated with the three new stores opened since October 31, 1999, which
was  partially  offset by the  elimination  of the  occupancy  costs of the four
Sharper Image stores closed at their lease  maturity  during the fiscal 1999 and
the first nine months of fiscal 2000. Buying and occupancy costs as a percentage
of net sales decreased from 11.9% for the three months ended October 31, 1999 to
7.9% for the three months ended October 31, 2000.  Buying and occupancy costs as
a percentage of net sales decreased from 13.1% for the nine months ended October
31,  1999  to 9.3%  for  the  nine  months  ended  October  31,  2000.  Although
"percentage  rent" terms in most of the Company's lease agreements will



                                       14
<PAGE>

increase lease costs during the fourth quarter of 2000,  management believes the
Company  will  continue  to  experience  buying  and  occupancy  leverage  as  a
percentage of sales when compared to the same period of 1999.

Advertising and Promotion Expenses

Advertising and promotion  expenses for the  three-month and nine-month  periods
ended October 31, 2000 increased $5,981,000, or 90.4%, and $13,452,000, or 70.6%
from the  comparable  prior  year  periods.  The  increase  in  advertising  and
promotion expenses was partially attributable to the 43% increase in The Sharper
Image  catalog pages  circulated in the first nine months of fiscal 2000.  Also,
the Company  continued its  multimedia  advertising  initiatives  to acquire new
customers which management  believes will increase sales in the stores,  catalog
and Internet  channels,  although  there can be no  assurance  of the  continued
success of these advertising  initiatives.  These advertising  campaigns include
radio  advertising,   single  product  "solo-mailers",   print  advertising  and
television infomercials, among others.

Management  believes  the  expansion  of  these  programs   contributed  to  the
substantial  increases in sales experienced for the three and nine-month periods
ended October 31, 2000.  Advertising  and promotion  expenses as a percentage of
net sales  increased  from 11.4% for the quarter ended October 31, 1999 to 12.9%
for the quarter ended October 31, 2000.  Advertising and promotion expenses as a
percentage of net sales  increased  from 12.2% for the nine months ended October
31, 1999 to 13.7% for the nine months ended October 31, 2000.

While the Sharper Image catalog serves as the primary source of advertising  for
its retail stores, mail order and Internet  businesses,  the Company continually
reevaluates its advertising strategies and catalog circulation plans to maximize
the overall effectiveness of its advertising programs.

General, Selling and Administrative Expenses

General,  selling and  administrative  (GS&A)  expenses for the  three-month and
nine-month  periods ended October 31, 2000 increased  $9,419,000,  or 61.6%, and
$19,549,000,  or 46.5% from the comparable prior year periods.  The increase was
primarily due to increases in variable expenses from increased net sales.  Also,
the Company's  continued  development  of  proprietary  products and  increasing
Internet operations have increased GS&A expenses for expanding and improving the
operational  infrastructure,  as well as attracting and retaining key employees.
The Company also added to its  administrative  infrastructure by adding payroll,
facilities  and  related  costs  in the  areas  of  Internet  site  development,
distribution  centers,  proprietary  product  development and corporate  office,
among other areas.  GS&A  expenses as a percentage of net sales  decreased  from
26.2% for the quarter  ended  October  31,  1999 to 25.2% for the quarter  ended
October 31, 2000.  GS&A  expenses as a percentage  of net sales  decreased  from
26.8% for the nine  months  ended  October 31, 1999 to 26.0% for the nine months
ended October 31, 2000.

Other Income (Expense)

Other income,  net, for the three and nine-month periods ended October 31, 2000,
increased  $160,000  and  $1,355,000  from the  comparable  prior year  periods,
primarily  due  to the  interest  income  earned  in  fiscal  2000  from  higher
investment  balances  generated from improved operating results and the proceeds
of the secondary offering completed in July 1999.

Liquidity and Capital Resources

The Company met its short-term  liquidity needs and its capital  requirements in
the nine-month  period ended October 31, 2000 with cash generated by operations,
trade credit and existing cash balances.

                                       15
<PAGE>

On September 29, 2000 the Company amended it's revolving secured credit facility
agreement to  temporarily  increase the limit on  documentary  letters of credit
from $15  million to $23 million and to  temporarily  increase  the limit on the
aggregate amount of eligible ordered  inventory from $6.5 million to $15 million
in order to accommodate  vendor terms for purchases of top selling products.  On
July  18,  2000,  the  Company  amended  this  agreement  to allow  the  Company
borrowings  and  letters of credit up to a maximum of $31 million for the period
from July 18, 2000 through December 31, 2000, and $20 million for other times of
the year based on inventory  levels.  On March 23, 2000 the Company  amended the
agreement to extend the expiration  date to September  2004. The credit facility
is secured by the Company's inventory, accounts receivable,  general intangibles
and certain other assets. Borrowings under this facility bear interest at either
the  prime  rate per  annum or at LIBOR  plus  1.50% per  annum,  determined  by
financial performance.  The credit facility contains certain financial covenants
pertaining to interest coverage ratio and net worth and contains  limitations on
operating leases, other borrowings, dividend payments and stock repurchases. For
the nine-month period ended October 31, 2000, the Company was in compliance with
all  covenants.  The credit  facility  allows  seasonal  borrowings of up to $31
million for the period from July 18, 2000 through December 31, 2000,  increasing
by $1 million for the period  October 1 through  December 31, in each of the two
subsequent years, and remaining at the $33 million for this period the following
year.  At October  31,  2000,  the  Company  had no amounts  outstanding  on its
revolving credit facility.  As of October 31, 2000, letter of credit commitments
outstanding under the credit facility were $11.5 million.

At October 31, 2000,  notes payable included a mortgage loan  collateralized  by
the Company's  distribution  center. This note bears interest at a fixed rate of
8.40%,  provides for monthly payments of principal and interest in the amount of
$29,367,  and matures in January 2011. At October 31, 2000,  the balance of this
note was $2.4 million.

During the  nine-month  period ended October 31, 2000,  the Company opened three
new stores located at Horton Plaza in San Diego,  California,  at Desert Passage
in Las Vegas,  Nevada  and a  flagship  store  location  at Union  Square in San
Francisco,  California.  The Company closed one store located at Tabor Center in
Denver,  Colorado.  The Company has also  remodeled  six stores during the first
nine  months of fiscal  2000 and  started  the  operations  of a second  primary
distribution  center  totaling  approximately  60,000  square  feet in  Ontario,
California.  This  facility is being  operated  for the Company by a third party
vendor along with the Company's own on-site  manager to provide for  performance
standards.  In the remaining  quarter of fiscal 2000,  the Company plans to open
six  additional  new stores.  These  initiatives,  combined  with  updating  the
Company's e-commerce Web site  sharperimage.com and a recurring level of capital
expenditures,  will result in capital  expenditures  estimated to be between $18
million and $20 million in fiscal 2000.

On December 6, 2000 the Company's  board of directors  authorized a common stock
repurchase  program.  Under the  program,  which  expires on January  31,  2002,
management  has the authority to purchase up to 800,000  shares of Sharper Image
common stock in public  market  transactions.  Through  December  12, 2000,  the
Company   repurchased  20,000  shares  of  common  stock  of  a  total  cost  of
approximately  $274,000.  The number of shares of stock that will be repurchased
and the price that will be paid is the result of many factors,  several of which
are outside of the control of the Company. The primary factors, however, are the
number of shares  available in the market from sellers at any given time and the
price of the stock within the market as determined by the market.

The Company believes it will be able to fund its cash needs for the remainder of
fiscal 2000 through  existing cash balances,  cash  generated  from  operations,
trade credit and the credit facility.

Seasonality

                                       16
<PAGE>

The  Company's  business is highly  seasonal,  reflecting  the  general  pattern
associated  with the  retail  industry  of peak  sales and  earnings  during the
Holiday  shopping  season.  In past  years,  a  substantial  portion  of the
Company's  total  revenues and all, or most of the  Company's  net earnings have
occurred in the fourth quarter ending January 31. The Company,  as is typical in
the retail industry,  generally  experiences  lower revenues and earnings during
the other  quarters  and has  incurred and may continue to incur losses in these
quarters.  For the first time in the  Company's  history,  net earnings  will be
generated  during the first  three  quarters  of the current  fiscal  year.  The
results of operations for these interim periods are not  necessarily  indicative
of the results for the full fiscal year.

Factors Affecting Future Operating Results

If we fail to offer merchandise that our customers find attractive, our business
and operating results will be harmed

In  order  to meet  our  strategic  goals,  we must  successfully  offer  to our
customers new, innovative and high quality products.  Our product offerings must
be affordable, useful to the customer, well made, distinctive in design, and not
widely available from other retailers.  We cannot predict with certainty that we
will successfully offer products that meet these requirements in the future.

If other retailers,  especially  department stores or discount retailers,  offer
the same products or products similar to those we sell or if our products become
less popular with our customers, our sales may decline or we may decide to offer
our products at lower  prices.  If customers  buy fewer of our products or if we
have to reduce our prices, our revenues and earnings will decline.


                                       17
<PAGE>

In addition, we must be able to deliver our merchandise in sufficient quantities
to meet the demands of our customers and deliver this  merchandise  to customers
in a timely manner.  We must be able to maintain  sufficient  inventory  levels,
particularly during peak selling seasons.  Our future results would be adversely
affected if we are not successful in achieving these goals.

Our success depends on our ability to anticipate and respond to changing product
trends and consumer  demands in a timely  manner.  Our products must appeal to a
broad range of consumers whose  preferences we cannot predict with certainty and
may change  between  sales  seasons.  If we  misjudge  either the market for our
products  or our  customers'  purchasing  habits,  our  sales may  decline,  our
inventories  may  increase or we may be  required to sell our  products at lower
prices. This would result in a negative effect on our business.

If we fail to grow our sales in fiscal  2001  comparable  to our growth  rate in
fiscal 2000, our stock pice may be adversely affected

In 1999,  we  introduced  the Razor  Rollerboard  scooter at a time when similar
scooters were not widely available from other retailers.  This product has since
become one of the most  popular in the  history of our  Company.  Sales of Razor
Rollerboard scooters contributed substantially to the net sales increases during
the first three quarters of fiscal 2000.

Other retailers are currently offering versions of the Razor Rollerboard scooter
and other  scooters.  We cannot predict with certainty as to the level of future
sales of the Razor Rollerboard  scooter.  We also cannot predict whether we will
introduce  another  product that will be as successful as the Razor  Rollerboard
scooter or our other top selling products.

Although we experienced  significant  overall growth in our store,  Internet and
catalog  sales  channels  in the first nine  months of fiscal  2000,  our future
growth  will be  substantially  dependent  on  continued  increases  in sales of
popular existing and new core products such as our Razor Rollerboard scooter. We
cannot  assure that we will be able to maintain  our current  levels of sales or
continue in future  periods the rate of growth we  experienced in the first nine
months of fiscal 2000.  Our stock price may be  adversely  affected if we do not
maintain  current  levels of sales or achieve  sales  growth in line with recent
performance   or  with  that   expected  by  analysts  or  other  stock   market
professionals.

Our quarterly  operating  results are subject to  significant  fluctuations  and
seasonality

Our business is highly  seasonal,  reflecting the general  pattern of peak sales
and  earnings  for the retail  industry  during  the  Holiday  shopping  season.
Typically,  a substantial  portion of our total  revenues and all or most of our
net earnings  occur during our fourth quarter ending January 31. During our 1999
and 1998 fiscal years,  our total revenues for the fourth quarter ending January
31 accounted  for more than 45% of total  revenues for the full fiscal year.  We
cannot  predict with  certainty  whether the fourth quarter of 2000 will account
for such a large percentage of our total revenues.  In anticipation of increased
sales  activity  during  the fourth  quarter,  we incur  significant  additional
expenses, including significantly higher inventory costs and the costs of hiring
a  substantial  number of temporary  employees to  supplement  our regular store
staff. If for any reason our sales were to be substantially below those normally
expected  during  the fourth  quarter,  our annual  results  would be  adversely
affected. Due to this seasonality,  our operating results for any one period may
not be indicative of our operating results for the full fiscal year.

Typically  our  operating  results  during  the other  quarters  of the year are
generally lower and we have  historically  experienced  losses in these periods.
While in fiscal  2000,  for the first  time in our  operating  history,  we were
profitable  in the first three  quarters  of 2000,  in the future it is possible
that we will  experience  losses similar to those of fiscal 1998 and 1999 in the
first three quarters of the fiscal year. Our quarterly results of operations may
fluctuate  significantly  as a result of a variety of factors,  including  among
other things,  the timing of new store  openings,  net sales  contributed by new
stores,  increases  or  decreases  in  comparable  store  sales,  changes in our
merchandise mix and net catalog sales.

In addition, like other retailers we typically make merchandising and purchasing
decisions  well in advance of the Holiday  shopping  season.  As a result,  poor
economic  conditions  or  differences  from  projected  customer  demand for our
products during the fourth quarter could result in lower revenues and earnings.

Our success depends in part on our ability to design, develop, obtain and timely
deliver our proprietary products

We are increasingly dependent on the success of the proprietary products that we
design and develop for our customers.  We must design and develop  products that
meet  the   demands   of  our   customers   and   manufacture   these   products
cost-effectively.  We rely solely on our contract manufacturers, most of who are
located in Asia,  to produce  these  products in  sufficient  quantities to meet
customer  demand and to obtain and deliver these  products to our customers in a
timely  manner.  These  arrangements  are  subject  to the risks of  relying  on
products manufactured outside the United States,  including political unrest and
trade  restrictions,   currency  fluctuations,   work  stoppages,  and  economic
uncertainties including inflation and foreign government regulations.  If we are
unable to  successfully  design and  develop  or to obtain  and  timely  deliver
sufficient quantities of these products,  our operating results may be adversely
affected.

                                       18
<PAGE>
Our  vital  computer  and  communications  hardware  and  software  systems  are
vulnerable to damage and interruption which could harm our Internet business

Our  success,  in  particular  our ability to  successfully  receive and fulfill
Internet orders and provide high-quality customer service,  largely depends upon
the efficient  and  uninterrupted  operation of our computer and  communications
hardware and software systems. We use internally managed systems for our website
and some aspects of transaction  procession,  including  customer  profiling and
order  verifications.  Our systems and  operations  are  vulnerable to damage or
interruption from:  earthquake,  fire, flood and other natural disasters;  power
loss, computer systems failures, Internet and telecommunications or data network
failure, operator negligence, improper operation by or supervision of employees,
physical and electronic loss of data or security breaches,  misappropriation and
similar events; and computer viruses.

In  addition,  we maintain  our servers at the site of a third party  located in
Santa Clara, California. We cannot control the maintenance and operation of this
site, which is also susceptible to similar  disasters and problems.  Because our
strategies  depend in part on maintaining  our reputation for superior levels of
customer service,  any system failure that causes an interruption in our service
or a decrease in responsiveness  could harm our relationships with our customers
and result in reduced revenues.


We face risks associated with expansion of our store operations

We plan to continue to increase  the number of The Sharper  Image  stores in the
future in order to grow our revenues.  Our ability to expand will depend in part
on the following factors:

o        the availability of attractive store locations;
o        our ability to negotiate favorable lease terms;
o        our ability to identify customer demand in different geographic areas;
o        general economic conditions; and
o        the availability of sufficient funds for expansion.

As we  continue  to  expand,  we have  started  to and may  continue  to  become
concentrated in limited  geographic  areas.  This could increase our exposure to
customer demand, weather, competition,  distribution problems, and poor economic
conditions in these regions. In addition,  our catalog sales, including Internet
sales,  or existing store sales in a specific region may decrease as a result of
new store openings.

In order to continue our expansion,  we will need to hire additional  management
and staff for our corporate  offices and  employees for each new store.  We must
also expand our management information systems and distribution systems to serve
these new  stores.  If we are  unable to hire  necessary  personnel  or grow our
existing  systems,  our expansion efforts may not succeed and our operations may
suffer.

Some of our  expenses  will  increase  with the opening of new stores.  If store
sales  are  inadequate  to  support  these new  costs,  our  profitability  will
decrease.  For example,  inventory costs will increase as we increase  inventory
levels to supply additional  stores. We may not be able to manage this increased
inventory without decreasing our profitability. We may need additional financing
in excess of our  current  credit  facility  to be used for new store  openings.
Furthermore,  our current  credit  facility has various  loan  covenants we must
comply with in order to maintain  the credit  facility.  We cannot  predict with
certainty that we will be successful in obtaining additional funds or new credit
facilities on favorable terms or at all.

We are dependent on the success of our advertising and marketing efforts

Our revenues  depend in part on our ability to effectively  market and advertise
our products through The Sharper Image catalog and other  advertising  vehicles.
Increases  in  advertising,  paper  costs or  postage  may



                                       19
<PAGE>

limit our  ability  to  advertise  without  reducing  our  profitability.  If we
decrease  our   advertising   efforts  due  to  increased   advertising   costs,
restrictions placed by regulatory agencies,  or for any other reason, our future
operating  results may be  materially  adversely  affected.  We are also testing
other  advertising  media,  such as television  infomercials,  radio, and single
product mailings,  and significantly  increased our advertising  expenditures in
fiscal 2000.  While we believe that  increased  expenditures  on these and other
media have resulted in increased  revenues in the first three quarters of fiscal
2000,  we cannot  assure you that this trend will  continue  in the  future.  We
expect  to  continue  to spend at  increased  levels in the  future  but may not
continue  to produce a  sufficient  level of sales to cover  such  expenditures,
which would reduce our profitability.

We rely on our catalog operations

Our success depends in part on the success of our catalog operations. We believe
that the success of our catalog operations depends on the following factors:

o    our ability to achieve adequate response rates to our mailings;
o    our ability to continue to offer a  merchandise  mix that is  attractive to
     our mail order customers;
o    our ability to cost-effectively add new customers; and
o    our ability to cost-effectively design and produce appealing catalogs.

Catalog production and mailings entail substantial paper,  postage,  merchandise
acquisition  and human resource costs,  including costs  associated with catalog
development and increased inventories.  We incur nearly all of these costs prior
to the mailing of each catalog. As a result, we are not able to adjust the costs
being  incurred in  connection  with a particular  mailing to reflect the actual
performance of the catalog. If we were to experience a significant  shortfall in
anticipated revenue from a particular mailing, and thereby not recover the costs
associated with that mailing, our future results would be adversely affected. In
addition, response rates to our mailings and, as a result, revenues generated by
each  mailing are  affected by factors  such as consumer  preferences,  economic
conditions,  the  timing  and  mix  of  catalog  mailings  and  changes  in  our
merchandise mix, several of which may be outside our control.  Further,  we have
historically  experienced  fluctuations  in the  response  rates to our  catalog
mailings.  If we are unable to accurately target the appropriate  segment of the
consumer  catalog  market  or to  achieve  adequate  response  rates,  we  could
experience  lower sales,  significant  markdowns or  write-offs of inventory and
lower margins, which would adversely affect our future results.


Our catalog costs are unpredictable

Historically,  a significant  portion of our revenues  have been from  purchases
made by  customers  from The Sharper  Image  catalog.  Increases in the costs of
producing  and  distributing  the  catalog may reduce the



                                       20
<PAGE>

profitability of our catalog sales. Specifically, we may experience increases in
postage, paper or shipping costs due to factors beyond our control. As a result,
our future results may be adversely affected.

We depend on our vendors'  ability to timely  deliver  sufficient  quantities of
products

Our  performance  depends on our ability to purchase our products in  sufficient
quantities at competitive prices and on our vendors' ability to make and deliver
high quality  products in a cost effective,  timely manner.  Some of our smaller
vendors have limited  resources,  production  capacities  and limited  operating
histories.  We have no  long-term  purchase  contracts or other  contracts  that
provide  continued  supply,  pricing or access to new products and any vendor or
distributor  could  discontinue  selling to us at any time. We cannot assure you
that we will be able to acquire the products we desire in sufficient  quantities
or on terms that are  acceptable  to us in the future.  In  addition,  we cannot
assure you that our vendors  will make and deliver  high  quality  products in a
cost-effective,  timely manner.  We may also be unable to develop  relationships
with new vendors.  All products we purchase from vendors in Asia must be shipped
to our distribution centers by freight carriers and we cannot assure you that we
will be able to obtain  sufficient  freight  capacity at  favorable  rates.  Our
inability to acquire suitable products in a cost-effective, timely manner or the
loss of one or more key vendors or freight carriers could have a negative effect
on our business.

Additionally,  our relationships  with our vendors are also subject to the risks
of  relying on  products  manufactured  outside  the  United  States,  including
political unrest and trade restrictions,  work stoppages, economic uncertainties
including inflation,  foreign government  regulation and currency  fluctuations.
Because the majority of our products were  manufactured in various  countries in
Asia,  primarily  China,  during the first nine months of fiscal 2000 and during
fiscal 1999, any  significant  disruption in any of these countries could impair
our ability to obtain sufficient quantities of products in a timely manner.

We face certain risks relating to customer service

Our ability to provide  customer  service  depends,  to a large  degree,  on the
efficient  and  uninterrupted  operation of our call  centers,  our  contracting
services with third party call centers and our  sharperimage.com  Web site.  Any
material  disruption or slowdown in our order processing  systems resulting from
labor disputes, telephone or Internet down times, electrical outages, mechanical
problems,  human error or accidents,  fire,  earthquakes,  natural disasters, or
comparable  events  could  cause  delays in our  ability  to  receive  orders by
telephone or over the Internet and distribute orders, and may cause orders to be
lost or to be shipped or delivered late. As a result, customers may be unable to
place  orders,  cancel  orders or refuse to  receive  goods on  account  of late
shipments,  which  would  result in a  reduction  of net  sales  and could  mean
increased administrative and shipping costs. We cannot assure you that telephone
call  volumes will not exceed our present  telephone  system  capacity.  If this
occurs,  we could  experience  telephone  answer  delays  and  delays in placing
orders.  Because our strategies depend in part on maintaining our reputation for
superior  levels of customer  service,  any  impairment of our customer  service
reputation could have an adverse effect on our business.

We face risks associated with our distribution and fulfillment operations

We conduct the majority of our  distribution  operations  and all of our catalog
and Internet order processing  fulfillment  functions from our owned facility in
Little Rock, Arkansas,  and we use an additional leased facility in Little Rock.
We added a new third party operated  distribution center in Ontario,  California
in the second quarter of 2000.  We also use contract  fulfillment  and warehouse
facilities  for  additional  volume and  seasonal  requirements.  Any failure to
integrate our new  distribution  center into our operations or any



                                       21
<PAGE>

disruption in the operations at any distribution center, particularly during the
Holiday shopping season, could have a negative effect on our business.

In  addition,  we rely upon third  party  carriers  for our  product  shipments,
including  shipments to and from all of our stores.  As a result, we are subject
to certain risks,  including employee strikes and inclement weather,  associated
with such carriers'  ability to provide  delivery  services to meet our shipping
needs.  We are also  dependent on temporary  employees to  adequately  staff our
distribution  facility,  particularly  during busy  periods  such as the Holiday
shopping season.  We cannot assure you that we will continue to receive adequate
assistance from our temporary employees, or that we will continue to have access
to sufficient sources of temporary employees.

Results for our comparable store sales may fluctuate

Our  comparable  store sales are  affected  by a variety of factors,  including,
among others:

o        customer demand in different geographic regions;
o        our ability to efficiently source and distribute products;
o        changes in our product mix;
o        effects of competition; and
o        general economic conditions.

Our  comparable  store sales have  fluctuated  significantly  in the past and we
believe that such fluctuations may continue.  Our historic  comparable store net
sales changes were as follows:

                                              Percentage
                    Fiscal Year                 Increase
                    -----------               -----------
                       1997                       1.1
                       1998                       5.3
                       1999                       12.3

             2000 (first nine months)             43.0

These historic results are not necessarily  indicative of future results, and we
cannot assure you that our  comparable  store sales results will not decrease in
the future.  Any changes in our comparable  store sales results could impact our
future  operating  performance  and  cause  the  price  of the  common  stock to
fluctuate.

We experience intense competition in the rapidly changing retail markets

We operate in a highly competitive  environment.  We principally  compete with a
variety of department stores, sporting goods stores, discount stores,  specialty
retailers and other catalogs that offer  products  similar to or the same as our
products. We may increasingly compete with major Internet retailers. Many of our
competitors  are larger  companies  with greater  financial  resources,  a wider
selection of merchandise and a greater inventory availability.  If we experience
increased  competition,  our business and  operating  results could be adversely
affected.

The United States retail industry (the specialty  retail industry in particular)
and  e-commerce  sector are  dynamic in nature  and have  undergone  significant
changes over the past several years.  Our ability to anticipate and successfully
respond to continuing challenges is critical to our long-term growth.

                                       22
<PAGE>

We may be subject to  regulations  regarding  state sales and use tax on catalog
and Internet sales and other Internet regulation

Our business may be affected by the adoption of regulations  or rules  governing
the sale of our  products,  with  regard  to state  sales  and use taxes and the
regulation  of the  Internet.  Because  we have  broad  store  presence,  we are
currently required to collect taxes for the majority of our catalog and Internet
transactions.  However,  any unfavorable change in the state sales and use taxes
which affects our catalog and Internet sales could adversely affect our business
and  results of  operations.  In  addition,  the  Internet at present is largely
unregulated  and we are unable to predict  whether  significant  regulations  or
taxes will be imposed on Internet  commerce in the near future. We are unable to
predict  how such  regulations  could  affect  the  further  development  of our
Internet business.

Poor economic conditions may hurt our business

Certain  economic  conditions that affect the level of consumer  spending on our
products include the following:

o        general business conditions;
o        interest rates;
o        taxation; and
o        consumer confidence in future economic conditions.

Our  business  could be  negatively  affected  by a recession  or poor  economic
conditions and any related  decline in consumer demand for  discretionary  items
such as our products.  Because we purchase merchandise from foreign entities and
use foreign  manufacturers on a contract basis for Sharper Image Design products
and other  private  label  products,  we are  subject  to risks  resulting  from
fluctuations in the economic  conditions in foreign  countries.  The majority of
our vendors and manufacturers are located in various countries in Asia, and as a
result,  our business may be particularly  impacted by changes in the political,
social, legal, and economic conditions in these countries. Additionally, weather
and  product  transportation  problems  could  affect our  ability  to  maintain
adequate inventory levels and adversely affect our future results.

Excessive merchandise returns could harm our business

As part of our customer service  commitment,  we maintain a liberal  merchandise
return  policy,  which  allows  customers  to return most  merchandise.  We make
allowances for returns of catalog and Internet sales in our financial statements
based on historical  return rates. We cannot assure you that actual  merchandise
returns will not exceed our allowances. In addition,  because our allowances are
based on historical  return rates, we cannot assure you that the introduction of
new  merchandise  in our stores or  catalogs,  the  opening of new  stores,  the
introduction of new catalogs,  increased sales over the Internet, changes in the
merchandise  mix or other factors will not cause actual returns to exceed return
allowances.  Any  significant  increase in  merchandise  returns that exceed our
allowances could adversely affect our future results.

We may be subject  to risks  associated  with our  products,  including  product
liability or patent and trademark infringement claims

Our current and future products may contain  defects,  which could subject us to
product  liability  claims.  Although we  maintain  limited  products  liability
insurance,  if any  successful  products  liability  claim is not  covered by or
exceeds  our  insurance,  our  business,  results  of  operation  and  financial
condition would be


                                       23
<PAGE>

harmed.  Additionally,  third  parties  may assert  claims  against us  alleging
infringement, misappropriation or other violations of patent, trademark or other
proprietary  rights,  whether or not such claims have merit.  Such claims can be
time  consuming  and expensive to defend and could require us to cease using and
selling the allegedly  infringing  products and to incur significant  litigation
costs and expenses.

We depend on our key personnel

Our success  depends to a  significant  extent upon the  abilities of our senior
management,  particularly  Richard Thalheimer,  our founder,  Chairman and Chief
Executive Officer.  The loss of the services of any of the members of our senior
management or of certain other key  employees  could have a significant  adverse
effect on our business.  We maintain key man life insurance on Mr. Thalheimer in
the amount of $30 million.  In addition,  our  performance  will depend upon our
ability to attract  and retain  qualified  management,  merchandising  and sales
personnel.  There can be no assurance that Mr.  Thalheimer and the other members
of our existing management team will be able to manage our company or our growth
or that we will be able to attract and hire  additional  qualified  personnel as
needed in the future.

We are controlled by a single stockholder

As of December 12, 2000, Richard Thalheimer beneficially owned approximately 40%
of all of the  outstanding  shares  of the  common  stock of our  company.  As a
result,  Mr.  Thalheimer will continue to exert  substantial  influence over the
election of directors and over our corporate actions.

Our common stock price is volatile

Our common stock is quoted on the Nasdaq National Market,  which has experienced
and is  likely  to  experience  in  the  future  significant  price  and  volume
fluctuations,  which could reduce the market  price of our common stock  without
regard to our  operating  performance.  Additionally,  as our Internet  business
grows, we may become increasingly subject to stock price fluctuations associated
with  companies  operating in the Internet  sector.  We believe that among other
factors,  any of the following factors could cause the price of the common stock
to fluctuate substantially:

o    quarterly fluctuations in our comparable store sales;
o    announcements by other accessory and gift item retailers;
o    the trading volume of our common stock in the public market;
o    general economic conditions; and
o    financial market conditions.

Our charter  documents,  our stockholders  rights agreement and Delaware law may
make a takeover more difficult

We are a Delaware  corporation.  The Delaware  General  Corporation Law contains
certain  provisions  that may make a  change  in  control  of our  company  more
difficult  or prevent the  removal of  incumbent  directors.  In  addition,  our
Certificate of Incorporation  and Bylaws and our recently  adopted  stockholders
rights agreement contain provisions that have the same effect.  These provisions
may have a negative  impact on the price of our  common  stock,  may  discourage
third-party bidders from making a bid for our company or may reduce any premiums
paid to stockholders for their common stock.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK

The Company is exposed to market risks,  which include changes in interest rates
and, to a lesser extent,  foreign exchange rates. The Company does not engage in
financial transactions for trading or speculative purposes.

The  interest  payable on the  Company's  credit  facility  is based on variable
interest rates and therefore  affected by changes in market  interest  rates. If
interest  rates on  existing  variable  debt  rose  0.9%  (10%  from the  bank's
reference  rate)  during the period  ending-  October 31,  2000,  the  Company's
results from  operations  and cash flows would not be  materially  affected.  In
addition,  the Company has fixed and variable income  investments  consisting of
cash equivalents and short-term investments,  which are also affected by changes
in  market  interest  rates.  The  Company  does  not use  derivative  financial
instruments in its investment portfolio.

The Company enters into a significant amount of purchase  obligations outside of
the U.S.  that are settled in U. S.  dollars,  and  therefore,  has only minimal
exposure to foreign currency  exchange risks. The Company does not hedge against
foreign  currency  risks and believes  that foreign  currency  exchange  risk is
immaterial.

                                       24
<PAGE>


                                     PART II

                                OTHER INFORMATION

Item 6.    Exhibits and Reports on Form 8-K

(a)         Exhibits

3.1      Certificate of Incorporation. (Incorporated by reference to Exhibit 3.1
         to Registration Statement on Form S-1 (Registration No. 33-12755).)

3.2      Bylaws.  (Incorporated  by  reference  to Exhibit  3.2 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

3.3      Form of Certificate  of  Designation  of Series A Junior  participating
         Preferred  Stock.   (Incorporated  by  reference  to  Exhibit  3.01  to
         Amendment No. 2 to the Registration Statement on Form S-2.)

4.1      Form of Rights Certificate.  (Incorporated by reference to Exhibit 4.01
         to Amendment No. 2 to the Registration Statement on Form S-2.)

4.2      Form of Rights Agreement dated June 7, 1999. (Incorporated by reference
         to Exhibit 4.02 to  Amendment  No. 2 to the  Registration  Statement on
         Form S-2.)

10.1     Amended and Restated  Stock Option Plan (as amended  through  September
         25, 1998). (Incorporated by reference to Registration Statement on Form
         S-8 filed on January 19, 1996 (Registration No. 33-3327) and Exhibit to
         Definitive Proxy Statement on Schedule 14A filed April 29, 1999.)

10.2     1994 Non-Employee  Director Stock Option Plan dated October 7, 1994 (as
         amended  through  September  25, 1998).  (Incorporated  by reference to
         Registration   Statement   on  Form  S-8  filed  on  January  19,  1996
         (Registration No. 33-3327) and Exhibit to Definitive Proxy Statement on
         Schedule 14A filed April 29, 1999.)

10.3     Cash or Deferred  Profit  Sharing  Plan, as amended.  (Incorporated  by
         reference  to  Exhibit  10.2 to  Registration  Statement  on  Form  S-1
         (Registration No. 33-12755).)

10.4     Cash or Deferred Profit Sharing Plan Amendment No. 3.  (Incorporated by
         reference to Exhibit  10.15 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.5     Cash or Deferred Profit Sharing Plan Amendment No. 4.  (Incorporated by
         reference to Exhibit  10.16 to Form 10-K for fiscal year ended  January
         31, 1988.)

10.6     Form of Stock Purchase Agreement dated July 26, 1985 relating to shares
         of Common  Stock  purchased  pursuant to  exercise  of  employee  stock
         options.  (Incorporated  by reference  to Exhibit 10.3 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

                                       25
<PAGE>

10.7     Form of Stock  Purchase  Agreement  dated December 13, 1985 relating to
         shares of Common Stock purchase  pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.4 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.8     Form of Stock  Purchase  Agreement  dated November 10, 1986 relating to
         shares of Common Stock purchased pursuant to exercise of employee stock
         options.  (Incorporated  by reference  to Exhibit 10.5 to  Registration
         Statement on Form S-1 (Registration No. 33-12755).)

10.9     Form of Director Indemnification Agreement.  (Incorporated by reference
         to Exhibit 10.42 to  Registration  Statement on Form S-1  (Registration
         No. 33-12755).)

10.10    Financing  Agreement  dated  September 21, 1994 between the Company and
         CIT  Group/Business  Credit Inc.  (Incorporated by reference to Exhibit
         10.12 to Form 10-Q for the quarter ended October 31, 1994.)

10.11    The Sharper  Image 401(K)  Savings Plan  (Incorporated  by reference to
         Exhibit 10.21 to Registration  Statement of Form S-8  (Registration No.
         33-80504) dated June 21, 1994).

10.12    Chief  Executive  Officer  Compensation  Plan dated  February  3, 1995.
         (Incorporated  by reference  to Exhibit  10.24 to the Form 10-K for the
         fiscal year ended January 31, 1995.)

10.13    Split-Dollar  Agreement between the Company and Mr. R. Thalheimer,  its
         Chief Executive Officer dated October 13, 1995, effective as of May 17,
         1995.  (Incorporated by reference to Exhibit 10.17 to the Form 10-K for
         the fiscal year ended January 31, 1996.)

10.14    Assignments of Life Insurance Policy as Collateral,  both dated October
         13, 1995, effective May 17, 1995. (Incorporated by reference to Exhibit
         10.18 to the Form 10-K for the fiscal year ended January 31, 1996.)

10.15    Amendment  to the  Financing  Agreement  dated May 15, 1996 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference to Exhibit  10.19 to the Form 10Q for the quarter ended April
         30, 1996.)

10.16    CAPEX Term Loan  Promissory  note dated  October 15,  1996  between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.21  to the Form  10Q for the  quarter  ended
         October 31, 1996.)

10.17    Amendment to the Financing  Agreement  dated  February 13, 1997 between
         the Company and The CIT  Group/Business  Credit Inc.  (Incorporated  by
         reference  to Exhibit  10.21 to the Form 10-K for the fiscal year ended
         January 31, 1997.)

10.18    Amendment to the Financing  Agreement  dated March 24, 1997 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to Exhibit  10.23 to the Form 10-K for the fiscal year ended
         January 31, 1997.)

10.19    Amendment to the  Financing  Agreement  dated April 6, 1998 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to Exhibit  10.25 to the Form 10-K for the fiscal year ended
         January 31, 1998.)

                                       26
<PAGE>

10.20    Amendment to the Financing  Agreement  dated March 23, 2000 between the
         Company  and  The  CIT  Group/Business  Credit  Inc.  (Incorporated  by
         reference  to  Exhibit  10.22 to Form 10-K for the  fiscal  year  ended
         January 31, 2000.)

10.21    Amendment to the Corporate  Headquarters  Office Lease  Agreement dated
         February 9, 2000  between the  Company  and its  landlord,  CarrAmerica
         Realty Corporation. (Incorporated by reference to Exhibit 20.23 to Form
         10-K for the fiscal year ended January 31, 2000.)

10.22    2000 Stock  Incentive  Plan.  (Incorporated  by reference to Exhibit to
         Definitive Proxy Statement on Schedule 14A filed May 9, 2000.)

10.23    Amendment to the  Financing  Agreement  dated July 18, 2000 between the
         Company and The CIT Group/Business Credit, Inc.

10.24    Amendment to the Financing  Agreement  dated September 29, 2000 between
         the Company and The CIT Group/Business Credit, Inc.

15.0     Letter Re: Unaudited Interim Financial Information.

27.0     Financial Data Schedule

(b)      Reports on Form 8-K

            The  Company  has not  filed any  reports  on Form 8-K for the three
months ended October 31, 2000.


                                       27
<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                           SHARPER IMAGE CORPORATION



Date: December 15, 2000                    by:/s/  Tracy Y. Wan
                                              ------------------------------
                                                    Tracy Y. Wan
                                                    President
                                                    Chief Operating Officer

                                           by:/s/  Jeffrey P. Forgan
                                             ----------------------------------
                                                    Jeffrey P. Forgan
                                                    Senior Vice President
                                                    Chief Financial Officer

                                       28


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