TOPPS CO INC
DEF 14A, 1995-05-23
MISCELLANEOUS PUBLISHING
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<PAGE>
                    SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of
      the Securities Exchange Act of 1934 (Amendment No.  )


    Filed by the Registrant /X/
    Filed by a Party other then the Registrant / /


    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by
         Rule 14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12

                 The Topps Company, Inc.
__________________________________________________________________________
               (Name of Registrant as Specified In Its Charter)

__________________________________________________________________________
  (Name of Person(s) Filing Proxy Statment, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):
 /X/ $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

 / / $500 per each party to the controversy pursuant to Exchange Act
     Rule 14a-5(i)(3).

 / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
     and 0-11.

     1)  Title of each class of securities to which transaction applies:
         __________________________________________________________________

     2)  Aggregate number of securities to which transaction applies:
         __________________________________________________________________

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on
         which the filing fee is calculated and state how it was
         determined):
         ___________________________________________________________________

     4)  Proposed maximum aggregate value of transaction:
         ___________________________________________________________________

     5)  Total fee paid:
         ___________________________________________________________________

 / / Fee paid previously with preliminary materials.

 / / Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:
         ___________________________________________________________________

     2)  Form, Schedule or Registration Statement No.:
         ___________________________________________________________________

     3)  Filing Party:
         ___________________________________________________________________

     4)  Date Filed:
         ___________________________________________________________________
<PAGE>
                                     [LOGO]

                                ----------------

                            THE TOPPS COMPANY, INC.
                                  ------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                 JUNE 21, 1995
                                ---------------

To the Stockholders of
  THE TOPPS COMPANY, INC.

    You  are cordially invited to attend the annual meeting of stockholders (the
"Annual Meeting")  of  The Topps  Company,  Inc., a  Delaware  corporation  (the
"Company"),  which will be  held at Bear,  Stearns & Co.  Inc., 245 Park Avenue,
fifth floor, New York, New York on June  21, 1995 at 10:30 A.M., New York  time,
for the following purposes:

    1. To elect three directors to serve for three-year terms until the 1998
       annual meeting of stockholders;

    2. To  ratify the  appointment by the  Board of Directors  of Deloitte &
       Touche LLP as  independent auditors  for the Company  for the  fiscal
       year ending March 2, 1996;

    3. To  consider, if properly  brought before the  meeting, a stockholder
       proposal, opposed by the Board of Directors and management, regarding
       elimination of election of the Company's directors by classes; and

    4. To transact such other business as may properly be brought before the
       Annual Meeting or any adjournment or postponement thereof.

    The Board of Directors has  fixed the close of business  on May 15, 1995  as
the record date for the determination of stockholders entitled to receive notice
of,  and to  vote at,  the Annual  Meeting and  any adjournment  or postponement
thereof.

                                          By order of the Board of Directors,
                                          Arthur T. Shorin
                                          Chairman and
                                          Chief Executive Officer

Dated: May 24, 1995

WHETHER OR NOT YOU EXPECT TO BE  PRESENT AT THE ANNUAL MEETING, PLEASE DATE  AND
SIGN  THE ENCLOSED PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE. IN THE
EVENT YOU ATTEND THE ANNUAL  MEETING AND VOTE IN PERSON,  THE PROXY WILL NOT  BE
USED.
<PAGE>
                            THE TOPPS COMPANY, INC.

                              ONE WHITEHALL STREET
                            NEW YORK, NEW YORK 10004

                                ----------------

                                PROXY STATEMENT
                                ---------------

                                    GENERAL

    This  proxy statement  is furnished in  connection with  the solicitation of
proxies by the Board of Directors of The Topps Company, Inc. (the "Company")  to
be  voted at  the annual  meeting of  stockholders of  the Company  (the "Annual
Meeting") to be held at Bear, Stearns & Co. Inc., 245 Park Avenue, fifth  floor,
New  York, New York on  June 21, 1995 at  10:30 A.M., New York  time, and at any
adjournment or postponement thereof.  A copy of the  Company's Annual Report  to
Stockholders  for the fiscal year ended February 25, 1995 is being mailed to all
stockholders with this  proxy statement.  The approximate mailing  date of  this
proxy statement is May 24, 1995.

PROXY INFORMATION

    All  proxies received pursuant to this solicitation will be voted, except as
to matters where authority to vote is specifically withheld, and, where a choice
is specified as to the proposals described in the foregoing notice, they will be
voted in accordance with such specification.  If no instructions are given,  the
persons  named in the proxy  solicited by the Company's  Board of Directors (the
"Board of Directors") intend to vote for the nominees for election as  directors
of  the Company  listed below,  and for ratification  of the  appointment by the
Board of Directors of Deloitte & Touche LLP as auditors for the Company for  the
fiscal year ending March 2, 1996, but against the stockholder proposal set forth
in  this proxy statement. If any other  matter should be presented at the Annual
Meeting upon which a vote may properly  be taken, the shares represented by  the
proxy  will be  voted with respect  thereto at  the discretion of  the person or
persons holding such proxy.

    Stockholders who execute proxies may revoke them at any time before they are
voted by written notice to the Company, by submitting a new proxy or by personal
ballot at the Annual Meeting.

RECORD DATE AND VOTING

    As of May 5, 1995, the  Company had outstanding 47,047,510 shares of  common
stock,  par value $.01 per  share ("Common Stock"), entitled  to be voted at the
Annual Meeting, each share being entitled  to one vote on each matter  submitted
to  a vote of stockholders. Only stockholders of record at the close of business
on May 15, 1995 will be entitled to vote at the Annual Meeting. The presence  in
person or by proxy of holders of a majority of the issued and outstanding Common
Stock  will constitute  a quorum  for the  transaction of  such business  as may
properly come before the Annual Meeting.  For purposes of determining whether  a
proposal  has received  the required number  of votes  for approval, abstentions
will be included in the vote totals  with the result that an abstention has  the
same  effect as a negative vote.  In instances where nominee recordholders, such
as  brokers,  are  prohibited   from  exercising  discretionary  authority   for
beneficial  owners who  have not  returned a  proxy ("broker  non-votes"), those
shares of Common Stock will not be  included in the vote totals and,  therefore,
will  have no effect on the vote. If  a quorum should not be present, the Annual
Meeting may be adjourned from time to time until a quorum is obtained.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following table sets  forth information available to  the Company as  to
shares  of Common Stock owned as of May 5,  1995 by (i) each person known to the
Company to be the beneficial owner of more than five percent of the  outstanding
Common  Stock, (ii) each director and nominee  for election as a director, (iii)
each executive  officer  designated  in  the section  of  this  Proxy  Statement
captioned
<PAGE>
"Executive  Compensation," and  (iv) all directors  and executive  officers as a
group.  Except  as  otherwise  indicated,  each  person  named  below  has  sole
investment and voting power with respect to the shares of Common Stock shown.

<TABLE>
<CAPTION>
                                                    AMOUNT AND NATURE
                    NAME OF                           OF BENEFICIAL       PERCENT OF SHARES
                BENEFICIAL OWNER                        OWNERSHIP            OUTSTANDING
- ------------------------------------------------  ---------------------  -------------------
<S>                                               <C>                    <C>
Arthur T. Shorin(1)(2)..........................         2,183,989                 4.6%
Seymour P. Berger(1)(2).........................           360,768                *
Ronald L. Boyum (3).............................           117,000                *
Allan A. Feder(2)(4)............................             41,000               *
Nicholas C. Forstmann(4)........................            607,486                  1.3
Theodore J. Forstmann(4)........................            488,000                  1.0
Ira Friedman(3).................................            135,000               *
Stephen D. Greenberg(4).........................             31,000               *
John J. Langdon(1)(3)...........................            747,500                  1.6
Wm. Brian Little(4)(5)..........................            537,487                  1.1
Jack H. Nusbaum(4)..............................             40,000               *
Stanley Tulchin(4)..............................             67,175               *
The Capital Group Companies, Inc.(6)
  333 South Hope Street
  Los Angeles, California 90071.................          4,924,600                 10.5
State of Wisconsin Investment Board(7)
  P.O. Box 7842
  Madison, Wisconsin 53707......................          4,655,000                  9.9
All directors and executive officers as a group
  (19 persons)..................................          6,180,822                 12.7
</TABLE>

- ------------------------
 *  less than 1.0%

(1) Each  of Messrs. Shorin, Berger  and Langdon is a  director and an executive
    officer.

(2) Does not include 50,000, 100,000 and 603 shares of Common Stock owned by the
    immediate family of each of Messrs. Shorin, Berger and Feder,  respectively.
    Messrs.  Shorin,  Berger and  Feder  disclaim beneficial  ownership  of such
    shares.

(3) With respect to all of the shares of Common Stock beneficially owned by  Mr.
    Boyum, 133,000 shares of Common Stock beneficially owned by Mr. Friedman and
    737,500  shares of Common  Stock beneficially owned by  Mr. Langdon, each of
    Messrs. Boyum, Friedman  and Langdon has  the right to  acquire such  shares
    upon the exercise of options.

(4) Includes  38,000 shares of Common Stock each of Messrs. Feder, N. Forstmann,
    T. Forstmann, Little and Nusbaum has the right to acquire upon the  exercise
    of options, as well as 21,000 shares Mr. Greenberg has the right, and 17,000
    shares Mr. Tulchin has the right, to acquire upon the exercise of options.

(5) Does  not include 17,517  shares of Common  Stock owned by  Wm. Brian Little
    1983 Trust f/b/o Gregory Little and  16,517 shares of Common Stock owned  by
    Wm.  Brian  Little 1983  Trust f/b/o  Jacqueline  Little, which  trusts were
    established by  Mr. Little  for  the benefit  of  his children.  Mr.  Little
    disclaims beneficial ownership of such shares.

(6) Based upon a Schedule 13G filed on February 10, 1995 with the Securities and
    Exchange Commission (the "SEC") by The Capital Group Companies, Inc.

(7) Based  upon a Schedule  13G filed on February  13, 1995 with  the SEC by the
    State of Wisconsin Investment Board.

                                       2
<PAGE>
                             ELECTION OF DIRECTORS

    The Board of Directors presently consists of ten members divided into  three
classes.  After the Annual Meeting, the Board  of Directors will consist of nine
members, each  class  serving for  a  period of  three  years. Mr.  Nicholas  C.
Forstmann will retire from the Board of Directors as of the Annual Meeting.

    One-third  of  the members  of the  Board  of Directors  are elected  by the
stockholders annually. This year  Messrs. John J. Langdon,  Jack H. Nusbaum  and
Allan  A. Feder  have been nominated  to stand  for re-election for  a term that
expires at the Annual Meeting of stockholders to be held in 1998.

    Directors will be  elected by the  plurality vote of  the holders of  Common
Stock  entitled to vote at the Annual Meeting and present in person or by proxy.
It is the intention of the persons  named in the enclosed proxy to vote,  unless
otherwise  indicated, for the election as  directors of the persons nominated in
the table below.

    Should any one  or more of  these nominees  become unable to  serve for  any
reason  or, for good cause, will not  serve, which is not anticipated, the Board
of Directors may, unless the Board by resolution provides for a lesser number of
Directors, designate substitute nominees,  in which event  the persons named  in
the  enclosed proxy  will vote  for the election  of such  substitute nominee or
nominees.

    The following  table  sets  forth  the  name,  age  and  principal  business
experience during the past five years of each director of the Company.

<TABLE>
<CAPTION>
                                                                                                 DIRECTOR OF THE
                                                        BUSINESS EXPERIENCE                      COMPANY OR ITS
                                                        DURING PAST 5 YEARS,                      PREDECESSORS
                NAME                                 AGE AND OTHER INFORMATION                        SINCE
- ------------------------------------  --------------------------------------------------------  -----------------

<S>                                   <C>                                                       <C>
NOMINEES TO SERVE IN
OFFICE UNTIL 1998
John J. Langdon.....................  President  and  Chief Operating  Officer of  the Company        1989
                                        since 1988. Mr. Langdon is 47 years of age.
Jack H. Nusbaum.....................  A Senior Partner  and Co-Chairman  in the  New York  law        1992
                                        firm  of Willkie  Farr &  Gallagher for  more than the
                                        past five years. He also is a Director of W.R. Berkley
                                        Corporation,  Pioneer  Companies,  Inc.,  Signet  Star
                                        Holdings,  Inc., Prime Hospitality  Corp., and Hirschl
                                        and Adler Galleries, Inc. and a trustee of  Blythedale
                                        Children's  Hospital,  the Joseph  Collins Foundation,
                                        Prep for  Prep and  the Robert  Steel Foundation.  Mr.
                                        Nusbaum is 54 years of age.
Allan A. Feder......................  An  independent  business consultant  for more  than the        1992
                                        past five  years  and President  and  Chief  Executive
                                        Officer  of  Vitarroz  Corporation  (proprietary brand
                                        food) since 1988. He also is a Director of Edward  Don
                                        & Co., Inc. Mr. Feder is 63 years of age.
DIRECTORS TO CONTINUE IN
OFFICE UNTIL 1996
Seymour P. Berger...................  Vice  President -  Sports and  Licensing of  the Company        1991
                                        since 1974. Mr. Berger is 71 years of age.
</TABLE>

                                       3
<PAGE>
<TABLE>
<CAPTION>
                                                                                                 DIRECTOR OF THE
                                                        BUSINESS EXPERIENCE                      COMPANY OR ITS
                                                        DURING PAST 5 YEARS,                      PREDECESSORS
                NAME                                 AGE AND OTHER INFORMATION                        SINCE
- ------------------------------------  --------------------------------------------------------  -----------------
Stephen D. Greenberg................  President of  Classic  Sports  Network,  Inc.  (a  cable        1993
                                        television  programming service)  since November 1993.
                                        President  of   Stephen   D.   Greenberg,   P.C.   (an
                                        independent  business consulting firm) from April 1993
                                        through October 1993. From 1990 to April 1993,  Deputy
                                        Commissioner  and  Chief  Operating  Officer  of Major
                                        League Baseball. Mr. Greenberg is 46 years of age.
<S>                                   <C>                                                       <C>
Stanley Tulchin.....................  Chairman  of   Stanley  Tulchin   Associates,  Inc.   (a        1987
                                        commercial  collection agency) since  1955. He also is
                                        Chairman  and  Chief  Executive  Officer  of   Reprise
                                        Capital  Corporation  (a venture  capital fund)  and a
                                        Director  of  PCA   International,  Inc.   (commercial
                                        photographers),  in each  case for more  than the past
                                        five years. Mr. Tulchin is 68 years of age.
DIRECTORS TO CONTINUE IN
OFFICE UNTIL 1997
Arthur T. Shorin....................  Chairman of the Board and Chief Executive Officer of the        1960
                                        Company and its predecessor since  1980. He also is  a
                                        Director of Department 56, Inc. Mr. Shorin is 59 years
                                        of age.
Theodore J. Forstmann...............  General  Partner of FLC Partnership, the General Partner        1984
                                        of  Forstmann  Little  &  Co.,  since  he   co-founded
                                        Forstmann  Little & Co. in 1978. He also is a Director
                                        of General Instruments Corporation and Department  56,
                                        Inc. Mr. Forstmann is 55 years of age.
Wm. Brian Little....................  Private  Investor  since January  1995.  Special Limited        1984
                                        Partner of  FLC Partnership,  the General  Partner  of
                                        Forstmann Little & Co., January 1994 to December 1994.
                                        He was a General Partner of FLC Partnership from 1978,
                                        when  he  co-founded  Forstmann  Little  &  Co., until
                                        January 1994. He is also  a Director of Aldila,  Inc.;
                                        Department  56, Inc.;  and Normandy  America, Inc. Mr.
                                        Little is 53 years of age.
</TABLE>

    The Board of Directors met four times during the fiscal year ended  February
25,  1995.  Each of  the Directors  who  served during  such period,  except for
Messrs. Nicholas C. Forstmann and Theodore  J. Forstmann, attended at least  75%
of  the aggregate number of meetings of the Board of Directors and any committee
of which they were members during such period.

    The Company  has  a  Compensation  Committee  responsible  for  recommending
officers'  remuneration  and,  until  February  25,  1995,  had  a  Stock Option
Committee which administered The Topps Company, Inc. 1987 Stock Option Plan,  as
amended  (the  "1987  Stock  Option  Plan").  The  members  of  the Compensation
Committee for the  fiscal year ended  February 25, 1995  were Messrs. Wm.  Brian
Little  and Stanley Tulchin, neither of whom  is an employee of the Company. The
members of the

                                       4
<PAGE>
Stock Option Committee for the fiscal year ended February 25, 1995 were  Messrs.
Seymour  P. Berger and Arthur  T. Shorin. During the  fiscal year ended February
25, 1995,  the  Compensation Committee  met  four  times and  the  Stock  Option
Committee  met  three  times.  Effective February  25,  1995,  the  Stock Option
Committee was  dissolved  and the  Compensation  Committee assumed  all  of  its
responsibilities.

    The Company has an Audit Committee which makes recommendations regarding the
appointment   of  independent  certified   public  accountants,  monitors  their
performance, reviews all reports submitted by  them and consults with them  with
regard  to the adequacy of internal controls.  The members of such committee for
the fiscal year ended February 25, 1995 were Messrs. Allan A. Feder, Nicholas C.
Forstmann and Stephen D.  Greenberg. During the fiscal  year ended February  25,
1995, there were two meetings of the Audit Committee.

    The Company does not have a nominating committee.

    The Company's executive officers, directors and ten percent stockholders are
required  under the Securities Exchange Act of 1934, as amended, to file reports
of ownership and changes in ownership with the SEC. Copies of these reports must
also be furnished to the Company. Based solely upon its review of the copies  of
such  reports  furnished to  the  Company through  the  date hereof,  or written
representations that no reports were required to be filed, the Company  believes
that all filing requirements applicable to its executive officers, directors and
ten  percent  stockholders  were  complied with  during  the  fiscal  year ended
February 25, 1995, except that Mr. Thomas R. Pisano's Form 3 in connection  with
his  hiring as Vice President-International in February  1995 was not filed in a
timely manner.

COMPENSATION OF DIRECTORS

    Directors who are not also officers  of the Company receive directors'  fees
of  $8,000 per  year, plus $500  for each day  on which the  director attended a
meeting of the Board  of Directors and/or any  committee thereof. Directors  who
are  also  officers of  the  Company are  not  compensated for  their  duties as
Directors.

    Pursuant to the 1994 Non-Employee Directors  Stock Option Plan, on June  22,
1994  each  of  Messrs.  Allan  A. Feder,  Nicholas  C.  Forstmann,  Theodore J.
Forstmann, Stephen D. Greenberg, Wm. Brian  Little, Jack H. Nusbaum and  Stanley
Tulchin,  none  of whom  is  an employee  of  the Company,  received  options to
purchase 7,000  shares of  Common Stock  at a  price of  $7.125 per  share.  The
options  are exercisable on June 21, 1995 and have a term of five years from the
date of grant.

                                       5
<PAGE>
                             EXECUTIVE COMPENSATION

    The following  table sets  forth for  each of  the last  three fiscal  years
information  regarding the compensation of the Company's Chief Executive Officer
and the four  other most highly  compensated executive officers  for the  fiscal
year ended February 25, 1995.

                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                                            LONG TERM
                                                                                                           COMPENSATION
                                                                                                   ----------------------------
                                                                                                              AWARDS
                                                                 ANNUAL COMPENSATION               ----------------------------
                                                     --------------------------------------------                       (G)
                                                                                                         (F)        SECURITIES
                                            (B)          (C)          (D)             (E)            RESTRICTED     UNDERLYING
                 (A)                    FISCAL YEAR    SALARY        BONUS        OTHER ANNUAL          STOCK        OPTIONS/
     NAME AND PRINCIPAL POSITION           ENDED         ($)          ($)      COMPENSATION($)(1)    AWARD(S)($)      SARS(#)
- --------------------------------------  -----------  -----------  -----------  ------------------  ---------------  -----------
<S>                                     <C>          <C>          <C>          <C>                 <C>              <C>
Arthur T. Shorin .....................        1995   $   822,269  $   395,809                                          500,000
 Chairman and Chief Executive Officer         1994       761,332       28,156                                          500,000
                                              1993       732,050
John J. Langdon ......................        1995       554,981      195,824                                          175,000
 President and Chief Operating Officer        1994       540,319      137,453                                          150,000
                                              1993       348,108                                                        75,000
Seymour P. Berger ....................        1995       257,097      128,707
 Vice President - Sports and Licensing        1994       247,566        9,522
                                              1993       233,716
Ronald L. Boyum ......................        1995       197,492       68,506                                           15,000
 Vice President - Marketing and Sales         1994       131,741        4,887                                           70,000
                                              1993       126,161                                                        20,000
Ira Friedman .........................        1995       179,084       68,602                                           15,000
 Vice President - Publishing and New          1994       131,732        4,982                                           50,000
 Product Development                          1993       122,750                                                        25,000

<CAPTION>
                                             (H)
                                          ALL OTHER
                 (A)                     COMPENSATION
     NAME AND PRINCIPAL POSITION             ($)
- --------------------------------------  --------------
<S>                                     <C>
Arthur T. Shorin .....................
 Chairman and Chief Executive Officer
John J. Langdon ......................      14,115(2)
 President and Chief Operating Officer      14,115
                                             7,655
Seymour P. Berger ....................
 Vice President - Sports and Licensing
Ronald L. Boyum ......................
 Vice President - Marketing and Sales
Ira Friedman .........................
 Vice President - Publishing and New
 Product Development
</TABLE>

- ------------------------
(1) Except  as otherwise noted, perquisites and other personal benefits received
    by each  named  executive  officer  (including, for  certain  of  the  named
    executive  officers,  medical reimbursements,  moving  expenses and  car use
    allowances) in each instance aggregated less  than the lesser of $50,000  or
    10% of such officer's annual salary and bonus.

(2) This  amount represents  the payment  of premiums  or a  life and disability
    insurance policy maintained  by the Company  on behalf of  Mr. Langdon.  See
    "Employment Agreements."

                                       6
<PAGE>
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR

    The following table sets forth information regarding grants of stock options
and  stock  appreciation  rights  ("SARs") made  during  the  fiscal  year ended
February 25, 1995 to each of the named executive officers.

<TABLE>
<CAPTION>
                                  INDIVIDUAL GRANTS                                     POTENTIAL REALIZED VALUE
- --------------------------------------------------------------------------------------  AT ASSUMED ANNUAL RATES
                                                     (C)                                     OF STOCK PRICE
                                    (B)          % OF TOTAL                             APPRECIATION FOR OPTION
                                 NUMBER OF      OPTIONS/SARS       (D)                            TERM
                                 SECURITIES      GRANTED TO    EXERCISE OR              ------------------------
                                 UNDERLYING     EMPLOYEES IN      BASE         (E)
            (A)                 OPTIONS/SARS       FISCAL         PRICE     EXPIRATION      (F)          (G)
            NAME               GRANTED (#)(1)      YEAR(2)       ($/SH)        DATE         5%           10%
- ----------------------------  ----------------  -------------  -----------  ----------  -----------  -----------
<S>                           <C>               <C>            <C>          <C>         <C>          <C>
Arthur T. Shorin............     100,000(3)        10.406 %     $  7.00        3/30/95  $    35,000  $    70,000
                                 100,000(3)        10.406 %        7.70        3/30/96        1,750       77,000
                                 100,000(3)        10.406 %        8.47        3/30/97            0       84,700
                                 100,000(3)        10.406 %        9.32        3/30/98            0       92,870
                                 100,000(3)        10.406 %       10.25        3/30/99            0      102,357
John J. Langdon.............      20,000(3)(4)      2.081 %     $  7.00        3/30/95  $     7,000  $    14,000
                                  37,400(5)         3.892 %        5.3125      1/13/05      124,954      316,657
                                  20,000(3)(4)      2.081 %        7.70        3/30/96          350       15,400
                                  37,600(5)         3.913 %        5.3125      1/13/05      125,622      318,350
                                  20,000(3)(4)      2.081 %        8.47        3/30/97            0       16,940
                                  20,000(3)(4)      2.081 %        9.32        3/30/98            0       18,574
                                  20,000(3)(4)      2.081 %       10.25        3/30/99            0       20,471
Seymour P. Berger...........         --              --            --           --          --           --
Ronald L. Boyum.............       15,000     (6)       1.561  % $    5.3125    1/13/05 $    50,115  $   127,001
Ira Friedman................       15,000     (6)       1.561  % $    5.3125    1/13/05 $    50,115  $   127,001
</TABLE>

- --------------------------

(1) With the exception  of Mr. Shorin  and Mr. Langdon,  who received grants  of
    cash-only  SARs which were approved by stockholders, all grants consisted of
    options that were granted under the 1987 Stock Option Plan.

(2) This column  does  not  include  grants to  non-employee  directors  of  the
    Company.

(3) Messrs.  Shorin and Langdon  were granted cash-only SARs  on March 30, 1994,
    which vest in five installments at the rate of 100,000 and 20,000 per  year,
    respectively,  beginning on the first anniversary  of the date of grant. The
    base price for the first installment is $7.00, the fair market value of  the
    Common  Stock on the date  of grant. The base  prices for the second, third,
    fourth  and  fifth  installments  are   $7.70,  $8.47,  $9.32  and   $10.25,
    respectively. On March 29, 1995, the Compensation Committee cancelled all of
    Mr.  Shorin's cash-only SARs and granted  him a one-time option covering the
    period through  Mr.  Shorin's normal  retirement  date to  purchase  400,000
    shares  of Common Stock. This  option has a maximum  term of eight years and
    vests  in  100,000   share  installments   on  the   first  through   fourth
    anniversaries  of  the  date  of grant.  The  installments  retain  the same
    exercise prices as the base prices of the second through fifth  installments
    of  Mr. Shorin's March 30, 1994 cash-only SAR grant referenced above. On the
    date of grant, these exercise prices were greater than the fair market value
    of the Common Stock.

(4) Upon each vesting date, the SARs  that vest are automatically exercised  and
    settled  in cash if  the fair market  value of the  Common Stock exceeds the
    applicable base price. If the fair market value of the Common Stock on  such
    date  does not exceed  the applicable base  price, all SARs  covered by that
    installment expire and may not be exercised thereafter.

(5) The option to acquire 37,400 shares  of Common Stock was granted on  January
    13,  1995 and is exercisable in installments as follows: 25,000 shares as of
    January 13, 1996, 6,200 shares as of January 13, 1997 and 6,200 shares as of
    January 13, 1998. The  option to acquire 37,600  shares of Common Stock  was
    granted  on January 13, 1995 and  is exercisable in installments as follows:
    18,800 shares as of  January 13, 1997  and 18,800 shares  as of January  13,
    1998.  All such options have an exercise  price greater than the fair market
    value of the Common Stock on the date of grant.

(6) The options of Messrs. Boyum and Friedman to acquire 15,000 shares of Common
    Stock each were  granted on  January 13, 1995  and are  each exercisable  in
    installments  as follows: 5,000 shares as  of January 13, 1996, 5,000 shares
    as of January 13, 1997 and 5,000 shares as of January 13, 1998.

                                       7
<PAGE>
              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES

    The  following  table  provides   information  regarding  the  exercise   of
options/SARs  during the fiscal year ended February  25, 1995 and the number and
value of unexercised options  and SARs held  at fiscal year end  by each of  the
named executive officers.

<TABLE>
<CAPTION>
                                                                                 (D)                         (E)
                                                                        SECURITIES UNDERLYING        VALUE OF UNEXERCISED
                                                                        NUMBER OF UNEXERCISED            IN-THE-MONEY
                                                                             OPTIONS/SARS                OPTIONS/SARS
                                       (B)                 (C)              AT FY-END (#)               AT FY-END ($)
            (A)                SHARES ACQUIRED ON         VALUE       --------------------------  --------------------------
            NAME                  EXERCISE (#)         REALIZED($)    EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- ----------------------------  ---------------------  ---------------  -----------  -------------  -----------  -------------
<S>                           <C>                    <C>              <C>          <C>            <C>          <C>
Arthur T. Shorin............           --                  --             --           900,000  (1)     --          0
John J. Langdon.............          0                    0             687,500       300,000    $   873,050  $     42,188
Seymour P. Berger...........         --                   --              --           --             --            --
Ronald L. Boyum.............          0                    0              82,000        50,000         0              8,438
Ira Friedman................          0                    0             108,000        40,000         10,792         8,438
</TABLE>

- ------------------------
(1) All  900,000  Options/SARs  held  by  Mr. Shorin  at  fiscal  year  end were
    cancelled by the Compensation Committee on March 29, 1995. See footnote  (3)
    of the Option/SAR Grants Table.

                                       8
<PAGE>
PENSION BENEFITS

    The  Company  maintains  a tax  qualified  non-contributory  defined benefit
pension plan for  its eligible  employees (the "Retirement  Plan"). The  summary
compensation table above does not include the benefit accruals in respect of the
named executive officers under the Retirement Plan. The estimated annual pension
benefits  under the Retirement  Plan, assuming retirement at  age 65, at various
levels of compensation  and years  of credited  service are  illustrated by  the
following table:

<TABLE>
<CAPTION>
                                                       ANNUAL RETIREMENT BENEFIT FOR SPECIFIED
                                                           YEARS OF CREDITED SERVICE(1)(3)
HIGHEST AVERAGE                      ----------------------------------------------------------------------------
COMPENSATION(2)                          15           20           25           30           35           40
- -----------------------------------  -----------  -----------  -----------  -----------  -----------  -----------
<S>                                  <C>          <C>          <C>          <C>          <C>          <C>
$ 125,000..........................  $    26,115  $    35,656  $    45,694  $    55,811  $    57,102  $    58,635
$ 150,000..........................  $    32,365  $    43,989  $    56,111  $    68,312  $    69,915  $    71,760
$ 175,000..........................  $    38,615  $    52,323  $    66,528  $    80,812  $    82,727  $    84,885
$ 200,000..........................  $    44,865  $    60,656  $    76,945  $    93,312  $    95,540  $    98,010
$ 225,000..........................  $    51,115  $    68,990  $    87,362  $   105,812  $   108,352  $   111,135
$ 250,000..........................  $    57,365  $    77,323  $    97,779  $   118,313  $   121,165  $   124,260
$ 300,000..........................  $    69,866  $    93,990  $   118,613  $   143,313  $   146,790  $   150,510
$ 400,000..........................  $    94,866  $   127,324  $   160,280  $   193,314  $   198,040  $   203,010
$ 450,000..........................  $   107,366  $   143,991  $   181,114  $   218,315  $   223,665  $   229,260
$ 500,000..........................  $   119,867  $   160,658  $   201,948  $   243,315  $   249,290  $   255,510
$ 600,000..........................  $   144,867  $   193,992  $   243,615  $   293,316  $   300,540  $   308,010
$ 800,000..........................  $   194,868  $   260,660  $   326,950  $   393,318  $   403,040  $   413,010
$1,000,000.........................  $   244,869  $   327,328  $   410,285  $   493,320  $   505,540  $   518,010
$1,200,000.........................  $   294,670  $   393,996  $   493,620  $   593,322  $   608,040  $   623,010
$1,300,000.........................  $   319,871  $   427,330  $   535,288  $   643,323  $   659,290  $   675,510
$1,400,000.........................  $   344,671  $   460,664  $   576,955  $   693,324  $   710,540  $   728,010
</TABLE>

- ------------------------
(1) These  are  hypothetical benefits  based upon  the Retirement  Plan's normal
    retirement benefit  formula.  The  maximum annual  benefit  permitted  under
    Section  415 of the Internal Revenue Code  of 1986, as amended (the "Code"),
    is generally limited to $120,000 at present and will be adjusted to  reflect
    cost-of-living increases in 1996 and succeeding plan years.

(2) The   benefits  shown   corresponding  to  these   compensation  ranges  are
    hypothetical benefits  based upon  the Retirement  Plan's normal  retirement
    benefit  formula.  Under Section  401(a)(17)  of the  Code,  a participant's
    compensation in excess  of $150,000 (as  adjusted to reflect  cost-of-living
    increases)  is  disregarded  for  purposes  of  determining  highest average
    compensation in plan years beginning after 1993. Benefits accrued as of  the
    last  day of the plan year beginning in 1993 on the basis of compensation in
    excess of $150,000 are  preserved. The $150,000 limit  will be adjusted  for
    cost-of-living increases in 1996 and succeeding plan years.

(3) This  table includes supplemental pension benefits  payable to Mr. Shorin in
    excess of the limitations  on benefits under the  Code and other  applicable
    laws  pursuant to an agreement entered into on May 19, 1986, and amended May
    18, 1994 (the "Supplemental Pension Agreement"). These benefits are computed
    in accordance  with the  same  formula provided  under the  Retirement  Plan
    without  regard  to  the aforementioned  limitations.  However, compensation
    attributable to stock  appreciation rights  and stock options  is not  taken
    into account in determining highest average compensation for purposes of the
    Supplemental Pension Agreement.

    The  normal retirement benefit  under the Retirement Plan  is payable in the
form of a "straight life" annuity and is equal to the greater of (i) 1.667% of a
participant's highest average W-2  compensation multiplied by the  participant's
years  of  credited  service  not  in  excess of  30  years,  plus  .25%  of the
participant's highest average compensation multiplied by the participant's years
of credited service in excess of 30  years, reduced by 50% of the  participant's
estimated primary Social Security benefit

                                       9
<PAGE>
determined  on the basis of the participant's earnings from the Company, or (ii)
$204 multiplied by the participant's years of credited service not in excess  of
20  years, plus $144 multiplied by  the participant's credited service in excess
of 20  years (but  not to  exceed  10 additional  years). The  "highest  average
compensation" for purposes of determining the normal retirement benefit is equal
to  1/5 of the total  compensation that is paid to  a participant by the Company
for the 60 consecutive month period in which the participant's compensation  was
greatest  during the 120  month period prior to  the participant's retirement or
termination of employment. Subject to  applicable Internal Revenue Code  limits,
for  the  executive  officers  named in  the  Summary  Compensation  Table, such
compensation includes all  compensation reflected  in such table  to the  extent
included  in  gross income  for  the applicable  base  years, except  for income
attributable to reimbursement of moving expenses.

    As of March  1, 1995, the  persons named in  the summary compensation  table
above  were credited with the following years  of credited service: Mr. Shorin -
36; Mr. Langdon - 6; Mr. Berger - 47; Mr. Boyum - 5; and Mr. Friedman - 6.

BONUS PLANS

    For many years, designated key employees have participated in one of several
nondiscretionary, objective  group  incentive  bonus  arrangements  (the  "Bonus
Plans")  which provide for the payment of bonuses based upon percentages of base
salaries if income before interest, taxes, depreciation and amortization,  after
providing  for  payment  of  all bonuses  duly  authorized  by  the Compensation
Committee, achieves certain levels determined  by the Compensation Committee  at
the beginning of the fiscal year. No amounts were paid under the Bonus Plans for
the  fiscal year ended February  25, 1995. Amounts paid  to the five most highly
compensated executive officers of the Company under the Bonus Plans for the last
three fiscal years are included in the Summary Compensation Table above.

    In fiscal year  1995, the Bonus  Plans allowed for  a discretionary  special
bonus to be paid if approved by a committee composed of Messrs. Shorin, Langdon,
O'Connor  and Perillo. Such bonuses may be  awarded, after the end of the fiscal
year, to the  President or any  Vice President who  the committee determines  is
deserving of special consideration. Bonuses under this plan cannot exceed 20% of
the  recipient's base salary and  no member of the  committee may participate in
deliberations regarding his own  award. For fiscal  year 1995, no  discretionary
bonuses were granted.

EMPLOYMENT AGREEMENTS

    On  October 28,  1991, the Company  entered into  employment agreements (the
"Agreements") with Arthur T. Shorin, Chairman  of the Board and Chief  Executive
Officer,  and  John  J.  Langdon, President  and  Chief  Operating  Officer. Mr.
Shorin's contract was amended on May 18, 1994 to waive a portion of the  minimum
10%  increase in his  base salary for  fiscal years 1994  and 1995 and  to set a
target bonus percentage  of 20%  of base salary  for the  Company's fiscal  year
ended  February 25, 1995  for achieving the targets  established under the other
senior officer's Bonus Plan (instead of 50% as required by his Agreement).  This
amendment  also provided for  Mr. Shorin's participation  in the Company's group
term life insurance and  long-term disability plans on  the same basis as  other
officers.  Mr. Langdon's contract was amended as  of March 27, 1995 effective as
of February 1, 1995 to lower his base salary to $402,155 per year to be adjusted
annually thereafter. Any further  increases in his base  salary would be at  the
discretion of the Chairman of the Board, subject to approval by the Compensation
Committee.  Each Agreement provides  for a three-year  term subject to automatic
extension. Each Agreement will terminate three  years from the date that  either
the  executive or the Company gives notice of his or its intention not to extend
the Agreement, unless terminated earlier as provided in the Agreement.

    If either  executive is  terminated  without "Cause"  or resigns  for  "Good
Reason"  (as defined in  the Agreements), a  lump sum severance  payment will be
made as liquidated  damages based  upon the executive's  salary at  the time  of
termination  and the average annual bonus for the three fiscal years ended prior
to the date  of termination. In  the case of  Mr. Shorin, such  payment will  be
equal  to three times his base salary and bonus, and in the case of Mr. Langdon,
such payment will be equal to 2.5 times his base salary and bonus.

                                       10
<PAGE>
    Each  Agreement  requires  that,  in  the  event  any  payments  made   upon
termination  of employment are treated as "parachute payments" subject to excise
taxes under federal tax law, the Company will make an additional payment to  the
executive so that his after-tax position is the same as if the payments were not
subject  to an  excise tax.  During the  term of  Mr. Langdon's  employment, the
Company is required to obtain and maintain life insurance coverage in the amount
of $4,000,000 and  to obtain and  maintain disability insurance  policies in  an
amount equal to 60% of salary and bonus.

    Mr.  Shorin's  Agreement  also  requires the  Company  to  contribute  to an
irrevocable Company  trust account  assets equal  to the  present value  of  the
supplemental pension benefits which accrue for Mr. Shorin under his Supplemental
Pension Agreement.

REPORT OF THE COMPENSATION COMMITTEE AND STOCK OPTION COMMITTEE ON EXECUTIVE
COMPENSATION.

    The  Compensation Committee approves compensation objectives and policies as
well as compensation plans  and specific compensation  levels for all  executive
officers.  Until the  end of  the Company's 1995  fiscal year,  the Stock Option
Committee approved grants  of stock options  pursuant to the  1987 Stock  Option
Plan.  All responsibilities  of the Stock  Option Committee were  assumed by the
Compensation Committee effective February 26, 1995.

    The Compensation Committee seeks to provide a competitive total compensation
package that will motivate and retain key employees. The Committee also seeks to
provide incentives to achieve short and long-term business objectives that  will
enhance  the  value  of the  Common  Stock. In  establishing  total compensation
packages, the Committee considers (1) the base salary levels of executives  with
similar  responsibilities in companies of similar size, business and complexity,
(2) each  executive's  experience  in  his  position  at  the  Company  and  his
performance  over a  sustained period  of time  and (3)  the Company's financial
performance during the past  year as reflected in  the Company's achievement  of
pre-established earnings objectives.

    Compensation  for the  named executive  officers for  the fiscal  year ended
February 25, 1995 was comprised of base compensation, potential annual incentive
compensation (the Bonus Plans) and long-term incentive compensation.

    The base compensation for the Chief Executive Officer and for the  President
is   determined  through  contracts  which   are  discussed  under  the  caption
"Employment  Agreements."  Base  compensation  for  executives  not  covered  by
employment  contracts  takes  into  consideration  the  level  of responsibility
involved, the knowledge and experience required, and competitive pay levels.

    The Compensation  Committee  has  based annual  incentive  compensation  for
executive  officers covered  by the Bonus  Plans (including  the Chief Executive
Officer) on the attainment of financial targets relating to income earned by the
Company. The Bonus Plans are discussed  in more detail under the caption  "Bonus
Plans."  With the exception of the Chairman's Award, which permits discretionary
bonuses to be paid to the President  or any Vice President deserving of  special
recognition, administration of the Bonus Plans is nondiscretionary -- if minimum
financial  targets are  not met, no  bonuses are paid,  regardless of individual
achievement or departmental performance. For the fiscal year ended February  25,
1995,  no bonuses  were paid  to any named  executive officer  under any Company
Bonus Plan, including the fiscal  1995 individual performance bonus  arrangement
for  the Chief Executive Officer  that was approved by  stockholders on June 22,
1994. Although the  Compensation Committee may  reevaluate the effectiveness  of
the  current system  of annual bonuses  in a  future year, it  believes that the
Bonus  Plans  have  functioned   appropriately  as  short-term  incentives   for
executives to meet performance objectives.

    Long-term  incentive compensation opportunities  are provided through grants
of stock  options under  the 1987  Stock Option  Plan. All  grants are  made  at
exercise  prices which are at least equal to the fair market value of the Common
Stock on date of grant  so executives can gain  only when stockholders gain.  In
making  grants  under  the plan  for  fiscal  1995, the  Stock  Option Committee

                                       11
<PAGE>
considered an employee's position  with the Company, responsibilities,  service,
individual  performance, and the anticipated length  of future service. No stock
options were granted  to Messrs.  Shorin or Berger  pursuant to  the 1987  Stock
Option  Plan with respect  to fiscal 1995,  or with respect  to any prior fiscal
year.

    The Compensation Committee  believes that  the role of  the Chief  Executive
Officer is particularly important in reaching corporate objectives. On March 30,
1994,  because Mr.  Shorin was  ineligible for  participation in  the 1987 Stock
Option Plan  and because  the Committee  believed it  was important  to  provide
contingent  cash incentive  compensation tied  directly to  benefits received by
stockholders, the Committee approved a grant to Mr. Shorin of 500,000  cash-only
SARs, subject to receipt of shareholder approval, which was obtained on June 22,
1994.  As explained  in footnote 3  of the  Option/SAR Grants Table,  all of Mr.
Shorin's cash- only SARs were cancelled by the Committee on March 29, 1995.  Had
these  rights not been  cancelled, they would  have provided for  a cash payment
only if the Common Stock had  appreciated above a progressively increasing  base
exercise price.

    Section  162(m)  of  the Internal  Revenue  Code generally  disallows  a tax
deduction to public companies  for annual compensation over  $1 million paid  to
each  of the  corporation's Chief Executive  Officer and four  other most highly
compensated executive officers, except to the extent such compensation qualifies
as  "performance-based."   Based  on   information  currently   available,   the
Compensation  Committee believes  that all compensation  arrangements that could
potentially result in the compensation of any named executive officer  exceeding
$1  million will qualify as performance-based  and that all compensation paid to
the Company's named executive officers  will be fully deductible. Provided  that
other  Company  objectives  are met,  the  Company intends  to  structure future
incentive compensation arrangements for its named executive officers in a manner
that will allow such compensation to be fully deductible for Federal  income-tax
purposes.

THE COMPENSATION COMMITTEE:                     THE STOCK OPTION COMMITTEE:
      Wm. Brian Little                                 Seymour P. Berger
      Stanley Tulchin                                  Arthur T. Shorin

                                       12
<PAGE>
PERFORMANCE GRAPH

    The  graph  set  forth below  charts  the  yearly percentage  change  in the
Company's cumulative total stockholder return against  each of the S & P  MidCap
400  and a  composite index  (the "Composite  Index") in  each case  assuming an
investment of $100 on February 28, 1990 and the accumulation and reinvestment of
dividends paid thereafter through February 25, 1995.

                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
           THE TOPPS CO., INC.   S & P MIDCAP 400   COMPOSITE INDEX
<S>        <C>                  <C>                 <C>
1990                      $100                $100              $100
1991                    165.21              117.65            115.95
1992                    173.21              155.27            129.10
1993                     76.20              167.79            155.11
1994                     81.73              193.19            173.23
1995                     71.36              196.36            171.82
</TABLE>

    The Composite Index  is comprised of  four industry groups  reported in  the
"Directory  of Companies required to file Annual Reports with the Securities and
Exchange Commission," for the  period ended September 30,  1993, and based  upon
the  Standard Industrial Classification ("SIC") codes developed by the Office of
Management and  Budget, Executive  Office of  the President.  The four  industry
groups  are Miscellaneous  Publishing (SIC  Code 2741),  Sugar and Confectionery
Products (SIC Code  2060), Periodicals:  Publishing or  Publishing and  Printing
(SIC Code 2721), and Wholesale - Miscellaneous Durable Goods (SIC Code 5090).

                                       13
<PAGE>
                             CERTAIN RELATIONSHIPS

    Jack  H. Nusbaum, a director, is a partner in the law firm of Willkie Farr &
Gallagher, outside counsel to the Company.

                            APPOINTMENT OF AUDITORS

    The Board of  Directors has retained  Deloitte & Touche  LLP as  independent
certified  public accountants to report on the consolidated financial statements
of the Company  for the fiscal  year ending March  2, 1996 and  to perform  such
other  services as may be required of  them. The Board of Directors has directed
that management  submit the  appointment  of auditors  for ratification  by  the
stockholders  at the  Annual Meeting.  An affirmative vote  of the  holders of a
majority of the Common Stock, represented in person or by proxy and entitled  to
vote  at the Annual  Meeting, is necessary  for ratification. Representatives of
Deloitte & Touche LLP  are expected to  be present at  the Annual Meeting,  will
have  the opportunity to  make a statement if  they desire to do  so and will be
available to respond to appropriate stockholder questions.

         STOCKHOLDER PROPOSAL REGARDING A CLASSIFIED BOARD OF DIRECTORS

    The Company has  been informed  that William  Steiner intends  to present  a
proposal at the Annual Meeting. The proposal and supporting statement, for which
the  Board of Directors and the Company  accept no responsibility, are set forth
below. THE BOARD OF DIRECTORS OPPOSES THIS PROPOSAL FOR THE REASONS STATED AFTER
SUCH PROPOSAL AND SUPPORTING STATEMENT.

    William Steiner, whose address is 4 Radcliff Drive, Great Neck, New York
11024 and who is a beneficial owner of 600 shares of Common Stock, submitted the
following resolution:

                 RESOLVED, that  the  stockholders of  the  Company
             request that the Board of Directors take the necessary
             steps, in accordance with state law, to declassify the
             Board  of Directors so that  all directors are elected
             annually, such declassification  to be  effected in  a
             manner  that does  not affect  the unexpired  terms of
             directors previously elected.

    The proponent  has  furnished  the following  statement  setting  forth  the
reasons advanced by him in support of his proposal:

                 'The  election of directors  is the primary avenue
             for stockholders  to  influence  corporate  governance
             policies  and to  hold management  accountable for its
             implementation of those policies.  I believe that  the
             classification   of  the  Board  of  Directors,  which
             results in only a portion  of the Board being  elected
             annually,  is not in the best interests of the Company
             and its stockholders.

                 The Board of Directors  of the Company is  divided
             into three classes serving staggered three-year terms.
             I  believe  that  the  Company's  classified  Board of
             Directors maintains  the  incumbency  of  the  current
             Board  and therefore  of current  management, which in
             turn limits management's accountability to
             stockholders.

                 The elimination of the Company's classified  Board
             would  require each new director to stand for election
             annually and  allow  stockholders  an  opportunity  to
             register  their views on the  performance of the Board
             collectively and each director individually. I believe
             this is the

                                       14
<PAGE>
             one of the best  methods available to stockholders  to
             insure  that the Company  will be managed  in a manner
             that is in the best interests of the stockholders.

                 As a  founding  member  of  the  Investors  Rights
             Association   of  America  I   believe  that  concerns
             expressed by companies with classified boards that the
             annual election of all directors could leave companies
             without experienced directors  in the  event that  all
             incumbents   are  voted   out  by   stockholders,  are
             unfounded. In  my view,  in  the unlikely  event  that
             stockholders  vote  to  replace  all  directors,  this
             decision  would  express  stockholder  dissatisfaction
             with  the incumbent directors and reflect the need for
             change."

I URGE YOUR SUPPORT, VOTE FOR THIS RESOLUTION.

      YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE "AGAINST " THIS PROPOSAL.

BOARD OF DIRECTORS STATEMENT ON PROPOSAL

    Under the Company's system of  electing directors by classes, each  director
serves  a three-year term, each class is as  nearly equal as possible and one of
the three classes is elected each year. This staggered election of directors  is
a  common practice  which has  been adopted  by the  stockholders of  many major
corporations. It is specifically permitted by the laws of many states, including
the State of Delaware (the state in which the Company is incorporated), as  well
as the rules of the New York Stock Exchange.

    The  Board of Directors of  the Company believes that  a classified Board of
Directors promotes  a continuity  of policy  and a  stability of  leadership  by
assuring  that experienced personnel familiar with  the Company and its business
will be on the Board of Directors at all times. A classified Board of  Directors
is  intended to prevent precipitous  changes in the composition  of the Board of
Directors by preventing the election  of an entire new  Board of Directors in  a
single  year. Preventing such a precipitous change in control serves to moderate
changes in  corporate policies,  business strategies  and operations  because  a
majority  of the directors  at all times  will have had  prior experience in the
management of the Company's business.

    In addition, the Board of Directors believes that a classified Board  serves
as  an obstacle to any  sudden and disruptive attempts  to obtain control of the
Company. For example, throughout  the 1980s there were  a number of attempts  by
various  individuals and entities  to acquire significant  minority positions in
certain companies with the intent of  obtaining actual control of the  companies
by  electing their own slate of directors, or of achieving some other goal, such
as the repurchase of their  shares at a premium,  by threatening to obtain  such
control.  The mere attempt to  obtain control or to  further some other personal
goal, even if unsuccessful, can seriously disrupt the conduct of the business of
a company and  cause it  to incur  substantial expense.  These insurgents  often
threaten  to elect a company's entire board of directors through a proxy contest
or otherwise,  even  though  they  do  not  own  a  majority  of  the  company's
outstanding shares entitled to vote. The Company's classified Board of Directors
may  discourage  such  purchases because  its  provisions operate  to  delay the
purchaser's ability to obtain control of the Board of Directors in a  relatively
short  period of time.  The delay arises  because, at a  minimum, two successive
annual meetings  are required  in order  to elect  a majority  of the  Board  of
Directors.  For this reason, a person seeking  to acquire control of the Company
also is encouraged  to initiate  such action through  arm's length  negotiations
with  management and members of the Board of Directors, who are in a position to
negotiate a transaction that is fair to all of the Company's stockholders.

                                       15
<PAGE>
    Under the corporation law of the  State of Delaware, the action  recommended
in  the proposal could  be taken only  if the Board  of Directors recommended an
amendment relating to  Article FIFTH  of the Company's  Restated Certificate  of
Incorporation  and directed  that the  amendment be submitted  to a  vote of the
Company's stockholders. Under the terms of the Company's Restated Certificate of
Incorporation, an  affirmative vote  of 66  2/3% of  the outstanding  shares  of
Common  Stock entitled  to vote  would be  required at  a future  meeting of the
Company's stockholders in order  to amend the  staggered election of  directors.
The  Board of  Directors has  not recommended, and  does not  recommend, such an
amendment. Therefore, a vote  in favor of this  stockholder proposal is only  an
advisory recommendation to the Board of Directors that it take steps to initiate
such an amendment.

       YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE "AGAINST " THIS PROPOSAL

                  STOCKHOLDER PROPOSALS -- 1996 ANNUAL MEETING

    Any  proposals of stockholders of the Company intended to be included in the
Company's proxy  statement and  form of  proxy relating  to the  Company's  next
annual  meeting of stockholders must be in writing and received by the Assistant
Treasurer of the Company  at the Company's office  at One Whitehall Street,  New
York,  New York 10004 no later than January 25, 1996. In the event that the next
annual meeting of stockholders is called for  a date that is not within 30  days
before  or after June 21, 1996, in order to be timely, notice by the stockholder
must be received not later than the close of business on the tenth day following
the day on which  such notice of the  date of the annual  meeting was mailed  or
such  public disclosure of  the date of  the annual meeting  was made, whichever
first occurs.

    Any stockholder interested in making a  proposal is referred to Article  II,
Section 4 of the Company's Restated By-Laws.

                                 OTHER MATTERS

    Management  does not know of any matters  other than the foregoing that will
be presented for consideration at the Annual Meeting. However, if other  matters
properly  come before  the Annual  Meeting, it is  the intention  of the persons
named in  the enclosed  proxy to  vote  thereon in  accordance with  their  best
judgment.

                            SOLICITATION OF PROXIES

    The  entire  cost of  soliciting  management proxies  will  be borne  by the
Company. In  addition  to  the  use  of the  mails,  proxies  may  be  solicited
personally  by directors, officers or regular employees of the Company, who will
not be compensated  for their  services. Management  of the  Company intends  to
request banks, brokerage houses, custodians, nominees and fiduciaries to forward
soliciting  material to the beneficial owners of the Common Stock held of record
by such persons and entities.

    The Company  will provide  to any  stockholder  of record  at the  close  of
business  on May 15, 1995, without charge  upon written request to its Assistant
Treasurer at One  Whitehall Street,  New York,  New York  10004, a  copy of  the
Company's  Annual Report  on Form  10-K for the  fiscal year  ended February 25,
1995.

                                                  By order of the Board of
                                                  Directors,

                                                  Arthur T. Shorin
                                              Chairman and
                                              Chief Executive Officer

                                       16
<PAGE>
P R O X Y
THE TOPPS COMPANY, INC.

    The  undersigned hereby appoints ARTHUR T. SHORIN, WM. BRIAN LITTLE AND JOHN
J. LANGDON, and each of them, the attorneys and proxies of the undersigned, with
full power of substitution, to vote on behalf of the undersigned all the  shares
of  stock of THE TOPPS COMPANY, INC.,  which the undersigned is entitled to vote
at the Annual Meeting of Stockholders of the Company to be held at Bear, Stearns
& Co. Inc., 245 Park Avenue, Fifth Floor, New York, New York on Wednesday,  June
21,  1995 at  10:30 a.m.  (local time) and  at all  adjournments thereof, hereby
revoking any proxy heretofore given with respect to such stock. The  undersigned
authorizes and instructs said proxies to vote as follows:

<TABLE>
<S>        <C>                           <C>                                       <C>
1.         ELECTION OF DIRECTORS         / / FOR all nominees listed below         / / WITHHOLD AUTHORITY
                                            (except as marked to the contrary         to vote for all nominees listed
                                         below)                                       below
           JOHN J. LANGDON, JACK H. NUSBAUM, ALLAN A. FEDER
</TABLE>

         (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL
        NOMINEE, WRITE THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.)
                                        ________________________________________

                                    (CONTINUED AND TO BE SIGNED ON REVERSE SIDE)
<PAGE>
(CONTINUED FROM REVERSE SIDE, WHICH SHOULD BE READ BEFORE SIGNING)

<TABLE>
<S>        <C>                           <C>                                       <C>
2.         To ratify the appointment of Deloitte & Touche LLP, as auditors for The Topps Company, Inc. for the fiscal
           year ending March 2, 1996.
</TABLE>

            / /  FOR            / /  AGAINST            / /  ABSTAIN

<TABLE>
<S>        <C>                           <C>                                       <C>
3.         Stockholder proposal regarding classification of the Board of Directors.
</TABLE>

            / /  FOR            / /  AGAINST            / /  ABSTAIN

    THIS  PROXY  WHEN PROPERLY  EXECUTED WILL  BE VOTED  IN THE  MANNER DIRECTED
HEREIN AND IN THE DISCRETION OF  THE AFORMENTIONED PROXIES ON ALL OTHER  MATTERS
WHICH MAY PROPERLY COME BEFORE THE MEETING. IF NO INSTRUCTION TO THE CONTRARY IS
INDICATED THIS PROXY WILL BE VOTED FOR PROPOSALS 1 AND 2 AND AGAINST PROPOSAL 3.
                                              Dated: _____________________, 1995
                                              __________________________________
                                              __________________________________

                                               Please sign exactly as your name
                                                 or names appear at the left.

PLEASE RETURN THIS PROXY IN THE ACCOMPANYING BUSINESS REPLY ENVELOPE EVEN IF YOU
                          EXPECT TO ATTEND IN PERSON.
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.


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