TOPPS CO INC
10-K405, 1996-05-24
MISCELLANEOUS PUBLISHING
Previous: TOPPS CO INC, DEF 14A, 1996-05-24
Next: REHABCARE GROUP INC, DEF 14A, 1996-05-24




- --------------------------------------------------------------------------------
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
(Mark One)
[X]                   ANNUAL REPORT PURSUANT TO SECTION 13
         OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]
                     For the fiscal year ended March 2, 1996

                                       OR

[ ]                    TRANSITION REPORT PURSUANT TO SECTION
      13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]
                For the transition period from _______ to _______

                         Commission file number 0-15817

                             THE TOPPS COMPANY, INC.
             (Exact name of registrant as specified in its charter)

            Delaware                                            11-2849283
(State or other jurisdiction of                             (I.R.S. Employer
incorporation or organization)                              Identification No.)

   One Whitehall Street, New York, NY                                10004
(Address of principal executive offices)                           (Zip Code)

                                 (212) 376-0300
              (Registrant's telephone number, including area code)

           Securities registered pursuant to Section 12(b) of the Act:
                                 Not Applicable

           Securities registered pursuant to Section 12(g) of the Act:
                           Common Stock par value $.01
                                (Title of class)

    Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X No _.

    Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ X ]

  The aggregate market value of Common Stock held by non-affiliates as of May
17, 1996 was approximately $276,000,000.

    The number of outstanding shares of Common Stock as of May 17, 1996 was
47,047,510.

                  Documents incorporated by reference                   Part
                  -----------------------------------                   ----

Annual Report to Stockholders for the Year Ended March 2, 1996         I,II,IV
Proxy Statement for the 1996 Annual Meeting of Stockholders              III

- --------------------------------------------------------------------------------
<PAGE>


                                     PART I


ITEM 1. BUSINESS

General Development

     The Topps Company, Inc. was incorporated in Delaware on February 24, 1987.
The Company is the successor to Topps Chewing Gum, Incorporated, which was
established as a partnership in 1938 and was incorporated under the laws of New
York in 1947. All references in this Annual Report on Form 10-K to "Topps" or
the "Company" are to The Topps Company, Inc. and its subsidiaries.

     Topps is a leading marketer of collectible picture products featuring
sports figures as well as popular television, movie and/or comic book
characters. The Company also produces and distributes BAZOOKA brand bubble gum
as well as unique lollipops, such as RING POP and PUSH POP, other novelty candy
products, comic books and sticker albums.

     On July 6, 1995, the Company acquired Merlin Publishing International
Limited ("Merlin"), a U.K.-based publisher and marketer of licensed
collectibles, primarily sticker and album collections and, to a lesser extent,
trading cards and temporary tattoos. Merlin has subsidiaries in France, Spain,
Italy and the Netherlands (which also serves Germany, Belgium and other
countries).

     The Company has expanded its international operations over the last several
years, including establishing new subsidiaries in Canada and Mexico in fiscal
1996 and Brazil in fiscal 1997. The Company currently distributes in over
thirty-five countries and has employees in nine and manufacturing licensees in
seven international markets.

     According to industry statistics, the sports card category continued to
contract in calendar 1995. The Company believes that the number of collectors
declined and that those who remained spent less. There are several reasons for
this: product and brand proliferation which led to consumer confusion and
oversupply, labor strife which left fans feeling disenfranchised, a competitive
rise in other sports-related merchandise choices and a reduction in retailer
support. Although further declines may occur over the near term, the Company
believes that these negative industry trends will moderate over the longer term.

- ----------
Trademarks of The Topps Company, Inc. and Subsidiaries appearing in this report:
BAZOOKA, BAZOOKA BURSTS, BAZOOKA JOE, BAZOOKA SOFT, BOWMAN, GARBAGE PAIL KIDS,
JUICE BAR, MARS ATTACKS, MERLIN, PUSH POP, RING POP, ROLLER POP, TONGUE SUCKER,
TOPPS, TOPPS ARCHIVES, TOPPS BABY WILD ANIMALS, TOPPS FINEST, TOPPS GALLERY,
TOPPS STADIUM CLUB, TRIPLE BLASTS and WACKY PACKAGES.


                                       2
<PAGE>

Products

     Sports Picture Products. The Company is a leading marketer of collectible
picture products featuring major league baseball players and professional
basketball, football and hockey players. Such products feature photographs of
the athletes and include summary statistics and biographical material.

     Over the years, sports picture cards have been marketed in packages with
and without bubble gum. The Company also markets sports picture cards in various
size packages, as well as complete sets, for distribution through a variety of
trade channels.

     The Company issues several new series of baseball, basketball, football and
hockey picture products each year. Each season, products contain new players,
copyrighted designs and photographs and updated statistics.

     The Company distributes several brands of sports cards under the names
TOPPS, TOPPS STADIUM CLUB, TOPPS ARCHIVES, TOPPS FINEST, BOWMAN, and BAZOOKA.
Each brand of sports cards has its own unique positioning in the marketplace and
is designed to appeal to certain groups of consumers. All brands of sports cards
are of a high-quality and feature laminated paperboard and state-of-the-art
reproduction techniques. Certain brands feature borderless cards and also
contain foil stamping. Prices range from a suggested retail price of $0.50 per
pack for popular-priced BAZOOKA baseball cards to a suggested retail price of
$5.00 per pack for the TOPPS FINEST brand.

     In 1996, the Company plans to introduce TOPPS GALLERY, a brand designed
exclusively for the hobby trade featuring sports hero photographs of premium
quality and state-of-the-art printing. Cards containing new technologies
including laser-cutting and gold-gilt edges, will also be rolled out over the
next year.

     In December 1995, the Company signed a joint venture agreement with a
technology company, Data Systems & Software, Inc., to manufacture and distribute
sports-oriented CD-ROMs. The joint venture intends to begin marketing its first
product line in the fall of 1996 and will utilize the Topps trademark pursuant
to a license agreement between the parties.

     Entertainment and Other Picture Products. The Company's activities in this
area began in the 1950's. Since then, the Company has marketed many of the
dominant entertainment card properties of the time, including Hopalong Cassidy,
Davey Crockett, The Beatles, Star Wars, Michael Jackson, E.T., Indiana Jones,
Batman, Teenage Mutant Ninja Turtles, Jurassic Park and The X-Files.
Occasionally, the Company has also created products detailing events of national
interest or parodying popular brands and properties such as Desert Storm, WACKY
PACKAGES and GARBAGE PAIL KIDS. From time to time these "parody products" have
involved the Company in litigation, although such litigation has not had a
material adverse effect on the consolidated financial position of the Company.

     In 1996 the Company expects to introduce a number of entertainment card
products, featuring new merchandisable properties along with some of the most


                                       3
<PAGE>

prominent brands in the entertainment field. This spring, the Company will
market its first series of Goosebumps trading cards, based on the best-selling
line of books from R.L. Stine. To date, over 65 million Goosebumps books have
been sold and it is also the subject of a popular T.V. series.

     For the summer movie season, the Company will produce cards based on two
major film releases, Independence Day and Dragonheart. During the year, the
Company will also continue to market its popular line of Star Wars and X-Files
trading cards, which continue to demonstrate great vitality and represent two of
the strongest entertainment franchises in the card collecting community.

     In addition, the Company plans to market cards and comics based on one of
its self-created properties, MARS ATTACKS. Last year Warner Bros. optioned the
movie rights to MARS ATTACKS, which is currently in production and scheduled to
be released in December 1996. The film will be directed by Tim Burton and will
feature a star-studded cast including Jack Nicholson, Pierce Brosnan and Annette
Bening.

     The success and life cycle of each of Topps' entertainment and other
picture products depends on consumer interest in its underlying subject matter
and the Company's ability to achieve and maintain distribution in the
marketplace.

     Magazine and Book Publishing. The Company is currently publishing two
quarterly magazines. Star Wars Galaxy magazine features, among other things,
interviews with popular Star Wars artists, excerpts of new works of Star Wars
fiction, new Star Wars product offerings and general information regarding the
continuing Star Wars saga. A special twentieth anniversary commemorative
magazine is scheduled to be published in February 1997. The Company's quarterly
X-Files magazine caters to the devoted followers of the television series,
focusing on interviews with the creators of the property, cast members and other
individuals associated with this popular show.

     From time to time, the Company also publishes and distributes single issues
of fan souvenir and poster magazines based on subjects of current interest in
the entertainment field.

     Comic Books. Through its subsidiary, Topps Comics, Inc., the Company
creates and markets high-quality color comic books for distribution in specialty
shops and newsstands. During 1995, more than 40 different comic books featuring
titles such as X-Files, Jurassic Park and MARS ATTACKS were published. In 1996,
the Company will publish fewer titles, focusing greater attention on its
stronger properties and removing non-performing lines from the publishing
program.


                                       4
<PAGE>

     Stickers and Albums. The Company designs and markets sticker and album
collections in Europe through its subsidiary, Merlin, acquired in July 1995.

     Merlin's product line includes a combination of sports and entertainment
properties. These sticker collections are the popular medium for licensed
collectibles in Europe and many other parts of the world. All the stickers
display photos, images or characters from licensed properties. The stickers are
placed in designated places in the associated album, which usually contains more
detailed information about the property or characters. Currently, U.K. Premier
League soccer is Merlin's most prominent sticker and album collection. The
Premier League contract runs through 1997.

     Merlin's other collections are entertainment-related. In 1995, Merlin
marketed over 35 different properties throughout Europe, some in multiple
languages, formats and series. Examples of licenses for entertainment properties
held in 1995 include Power Rangers, Batman Forever and Baywatch.

     BAZOOKA Brand Bubble Gum. The Company has been marketing BAZOOKA brand
bubble gum since 1947. Traditional chunk BAZOOKA bubble gum is produced in
individually-wrapped rectangular pieces in nine flavors and is sold in five-cent
and ten-cent sizes. In the United States and many foreign countries, each piece
of BAZOOKA brand bubble gum includes a comic printed in the appropriate language
and usually featuring BAZOOKA JOE, a copyrighted cartoon character created by
the Company in 1953.

     The Company also sells sugarless BAZOOKA SOFT, which differs from the
traditional chunk BAZOOKA bubble gum primarily in its texture, flavor release
and non-stick formula, and BAZOOKA BURSTS, introduced during 1994 --a bubble gum
product manufactured with flavor crystals designed to enhance flavor impact and
extend its duration.

     Multiple piece packs of BAZOOKA include a six-piece pack of soft sugarless
bubble gum, a ten-piece pack, and forty-five and seventy-five count bags of
traditional chunk BAZOOKA. These packages were designed for distribution in
supermarkets, convenience stores, drug store chains and other mass
merchandisers.

     Lollipops. The Company markets several lollipop products throughout the
United States and many foreign countries. Products include RING POP (a lollipop
made of candy molded into the form of an exaggerated precious gem stone,
anchored to a plastic ring) and PUSH POP (a cylinder-shaped lollipop packaged in
a plastic container with a removable cap, designed to enable consumers to eat a
portion of the pop and save the rest). Recent introductions of new lollipop
products include ROLLER POP (a pop in the shape of a paint roller overwrapped in
a plastic tray with a packet of fruit-flavored, mouth-coloring powder into which
the pop is rolled), TRIPLE BLASTS (a ball-shaped pop on a stick that changes
color and flavor three times, and has a bubble gum center) and TONGUE SUCKER (a
tongue-shaped pop on a stick with plastic lips).


                                       5
<PAGE>

     Other Novelty Candy Products. The Company markets a line of candy and
candy-coated bubble gums which consists of a variety of specialty products in
unusual motifs and packages. Examples of these products include JUICE BAR, a
flavored candy-coated bubble gum packaged in miniature juice cartons. From
time-to-time, the Company introduces candy and/or gum-filled container products
replicating licensed characters and themes. For example, during the past few
years, the Company marketed gum-filled plastic containers shaped like characters
from the movie and cartoon series Batman Forever, Jurassic Park, The
Flintstones, Casper and Power Rangers. These container products provide
entertainment value and are designed for impulse purchase.

     Other Collectibles. In 1995, the Company obtained the rights to produce a
range of small plastic collectible puppies under the name Puppy In My Pocket.
The series consists of 24 different puppies each packaged and sold separately.
Included with the puppy is a candy bone and a card describing the breed. In
1996, the Company intends to introduce TOPPS BABY WILD ANIMALS, a range of small
collectible jungle and wildlife animals. These products leverage the Company's
strengths in distributing collectible products.

     For a schedule of net sales by major product group for the past three
fiscal years, see "Management's Discussion and Analysis of Financial Condition
and Results of Operations" on page 7 of the Company's Annual Report to
Stockholders for the year ended March 2, 1996 (the "Annual Report"), which is
hereby incorporated by reference.

Distribution and Marketing

     The Company's products are sold throughout the United States and in many
foreign countries. U.S. sales are made by the Company's own sales force and
several independent brokerage firms to more than 2,000 wholesale tobacco and
confectionery jobbers, hobby distributors, wholesale clubs, newsdealers, mass
merchandisers and direct-buying chains of convenience, drug, variety, discount
and toy stores. Sales to more than 450 grocery wholesalers and direct buying
chains of supermarkets are made through independent brokerage firms. Sales to
more than 5,000 collectible products dealers and hobby shops are made by direct
mail solicitation.

     While the Company's sales in Europe historically have been handled by the
Topps Ireland Ltd. ("TIL") subsidiary, the acquisition of Merlin provided an
opportunity to expand distribution of confectionery products and to combine the
sales and distribution efforts of Merlin and TIL. As a result, sales of both
confectionery products and collectibles in the U.K. are now handled by a
dedicated sales force which calls on major chains as well as wholesalers selling
to independents. Together, the salesforce and wholesalers reach approximately
50,000 retail news and confectionery outlets in the U.K. Elsewhere in Europe,
sales are primarily through candy and snack food distributors as well as through
newstrade agents or distributors. In some markets, such as Germany and the
Netherlands, national distributors are used. In others, such as Italy and
France,


                                       6
<PAGE>

a more regional approach is taken. In all cases, the distributors and agents are
managed closely by a Topps manager from the appropriate local subsidiary.

     The Company develops products for exclusive distribution in the U.S. hobby
channel of trade. Recent examples include TOPPS ARCHIVES, a brand of sports
cards which capitalizes on the Company's heritage of marketing baseball cards
since 1951 and TOPPS GALLERY which features unique, top-quality sports star
photographs.

     The Company utilizes category management programs aimed at improving the
retail merchandising of its cards and confectionery products. The programs
provide the retailer with information designed to increase shelf space as a
result of the relatively high levels of sales and profitability of these
products. The programs also provide guidance to the retailer as to the optimal
placement and promotion of products.

     Traditionally, the Company has relied on the popularity of its sports and
other licensed products and the consumer recognition of its brand names in order
to promote its products. In addition, as described above, the Company has often
become a licensee for characters and personalities with well-publicized and
well-advertised names. Similarly, picture products based on movies have relied
on the extensive national promotional campaigns for these films. The Company
also uses print advertising on its own product wrappers and promotional insert
cards to increase consumer awareness of its products and promotions.

     The Company also utilizes a variety of promotional activities, including
television, radio and print advertising campaigns, designed to create consumer
awareness and increase retail sales of its products, particularly TOPPS and
TOPPS STADIUM CLUB brand sports cards and RING POP and PUSH POP lollipops.
Advertising and promotional expenditures as a percentage of net sales for the
fiscal years ended in 1994, 1995 and 1996 were 4.8%, 6.8% and 7.8%,
respectively.

     Approximately two-thirds of the Company's sales are made on a returnable
basis. Industry practices require that the Company provide the right to return
on sales of sports card products excluding those to hobby dealers, on comic book
products sold to mass merchandisers and on most of Merlin's sales of stickers
and albums. Returns considerably in excess of the Company's returns provisions
could have a material adverse effect on the Company. Return provisions as a
percentage of gross sales for the fiscal years ended 1994, 1995 and 1996 were
11.1%, 10.9% and 16.5%, respectively.

     Direct Response. The Company has a direct response membership club through
which it markets exclusive, special sets of TOPPS STADIUM CLUB baseball,
football, basketball and hockey cards. The Company also markets additional card
sets and other products directly to such membership as well as to other
consumers.


                                       7
<PAGE>

Production

     Photographs of athletes are normally taken by photographers under contract
with the Company or by free-lance photographers on special assignment. In
addition, certain photography is provided by the organization representing the
leagues and their member teams. Pictures of entertainment subjects are normally
furnished by the licensor or created by artists retained by the Company.
Computerized graphic artwork and design development for all the Company's
products is done by staff artists and through independent design agencies under
the Company's direction. The Company's Graphic Services Department also utilizes
state-of-the-art computerized technology to enhance and color-correct
photography, and computer imaging to create interesting and unusual backgrounds
and visual effects.

     High-quality paperboard is sent directly to outside printers by the
Company's suppliers. Pictures are printed utilizing a variety of techniques and
state-of-the-art presses, including waterless printing, which allows for a
tighter line screen resulting in sharper and more intense photo reproduction.
Large sheets of printed cards are then often sent to additional suppliers who
foil stamp and UV (ultra violet) coat the sheets before they are delivered to
the Company's factories in Duryea, Pennsylvania and the Republic of Ireland,
where they are then cut into individual pictures, collated and wrapped,
sometimes with the insertion of gum into each package.

     Gum base constituents, sweeteners, flavors and other ingredients are
manufactured into bubble gum at the Company's factories in Duryea, Pennsylvania
and the Republic of Ireland. RING POP is manufactured from sweeteners, flavors
and other ingredients at the Company's Scranton, Pennsylvania factory. PUSH POP,
some RING POP and certain other candy products are manufactured to the Company's
specifications abroad, by outside suppliers, and delivered to the Company as
finished product.

     Merlin's sticker products are sourced from a single supplier in Italy, with
which the Company has a five-year agreement containing certain exclusivity
provisions. Based on Merlin's historical and anticipated growth, the supplier is
expanding its capacity. If this relationship were to end, the Company believes
that there would be other suitable sources available to meet its requirements.

     Sweeteners, flavors, gum ingredients, paperboard, packaging materials, foil
stamping and UV coating are required to manufacture the Company's products and
are generally available. The Company does not rely on a single producer for any
of these ingredients or processes except for a few gum base constituents and
paperboard. Alternate suppliers are available to substitute for these single
sources, although some adjustment in product specification would be required.
PUSH POP is manufactured by a single supplier in factories located in Taiwan,
Thailand and the Republic of China. The loss of one or more of these sources of
supply due to civil unrest or any other reason could have a significant impact
on sales of PUSH POP until an alternate source could be arranged.


                                       8
<PAGE>

Trademarks and License Agreements

     The Company considers its trademarks and license agreements to be of
material importance to its business. The Company's principal trademarks have
been registered in the United States and many foreign countries where its
products are sold. The sports picture products marketed by the Company are all
based on rights under license agreements with individual athletes and/or their
players' associations, as well as the licensing bodies of the professional
sports leagues. These agreements cover the following sports: Major League
Baseball, NBA Basketball, NFL Football, NHL Hockey and Premier League soccer.
The Company's inability to successfully renegotiate its Major League Baseball,
NBA Basketball, NFL Football or Premier League soccer agreements upon
expiration, or the loss of any of these license agreements, could have a
material adverse effect on the Company.

     The Company has an individual license agreement with virtually every major
league baseball player. Each baseball player's license agreement is initially
for four major league baseball seasons and may be extended for additional
seasons as rights are used, if the player and the Company agree. Typically,
these agreements are extended annually. Among the rights the Company receives
are rights to use a player's name, picture, facsimile signature and biographical
description in the form of two or three dimensional pictures, trading cards,
postcards, stickers, stamps, transfers, decals, medallions or coins, each within
certain size limitations, provided such products are marketed alone or with
chewing gum or candy. The licenses granted to the Company by athletes permit the
athlete to grant others rights to the use of his name, picture and facsimile
signature on other products, including collectible picture cards sold alone or
with products other than gum and (with certain exceptions) candy. The Company
has a related agreement with the Major League Baseball Players Association,
which governs certain terms of the individual player contracts (and which
expires in January 1998) and an agreement with Major League Baseball Properties,
Inc., which covers the use of the names and insignias of the baseball teams and
leagues in connection with its baseball picture products and which expires at
the end of the year 2000. The Company conducts a related active licensing
program with minor league baseball players and continuously seeks to supplement
its relationship with the baseball community by personal visits and corporate
identification. The Company considers such relationships to be good and to be of
great importance to it.

     The Company also enters into license agreements with entertainment
companies to produce certain products. The terms of such contracts depend on a
variety of factors. Total royalty expense under the Company's sports and
entertainment licensing contracts for the fiscal years ended in 1994, 1995 and
1996 was $41,898,000, $35,967,000 and $34,614,000, respectively. See Note 15 of
Notes to Consolidated Financial Statements in the Annual Report, which is
incorporated herein by reference, for a description of minimum guarantee
payments required under the Company's existing sports contracts.


                                       9
<PAGE>

International Licensing Operations

     The Company, which licenses its technology and trademarks, currently has
license agreements with manufacturers in seven foreign countries to manufacture
and distribute the Company's products. These licensees have the right to sell
licensed products in countries of their location and, in certain instances,
other countries as well. The Company receives royalties from its licensees based
on sales of licensed products and certain non-Company brands. Prior to fiscal
1996, the licensee in Canada accounted for the largest percentage of the
Company's royalty income. That license was amended, however, to remove the
licensee's rights with respect to collectible picture products. As a result,
beginning in March 1995 the Company marketed and distributed these products
directly in Canada through Topps Canada Inc., its then newly-formed wholly owned
subsidiary. The balance of the Canadian license expires in 1998. In addition, in
April 1996, the Company's licensing agreement with Productos Stani for the sale
of BAZOOKA in Argentina expired, and Productos Stani became the owner of the
BAZOOKA trademark in Argentina.

     Royalties are generally based on sales volume in local currency and are
payable in United States dollars. The Company's royalties from international
operations are subject to foreign currency fluctuations and, in some cases,
exchange control regulations which restrict the conversion of funds to United
States dollars and the transfer of dollars to the United States, as well as
other restrictions. Although the Company has from time-to-time experienced
delays in the receipt of payment for royalties from various licensees because of
foreign exchange control regulations, to date, such regulations have not
materially affected the Company's results of operations.

Competition

     The Company competes for sales as well as counter and shelf space with
large corporations in the food, candy, publishing, toy and other industries.
Many of these corporations have substantially greater resources than the
Company. More narrowly, the Company competes with other companies, large and
small, which market gum and candy, and with a number of collectible picture
product companies for the spending money of children and adult collectors. The
Company believes that the industries in which it operates are highly
competitive.

Seasonality

     The Company's domestic sports picture products are sold throughout the
year, spanning the four major sports' seasons in which the Company participates,
i.e., baseball, football, basketball and hockey. Sales of entertainment card
products tend to be driven by the property on which they are based, often
peaking with the release of a movie or rise in popularity of a television
program. Sales of confectionery products are relatively stable throughout the
year, although they are impacted by the introduction of new products and the use
of consumer advertising which can occur at any point in the 


                                       10
<PAGE>

year. Merlin's sales are driven largely by the shipment of products relating to
Premier League soccer, with much of the sales activity occurring in January and
February.

Environment

     The Company believes that it is in compliance in all material respects with
existing federal, state and local regulations relating to the protection of the
environment. Such environmental regulations have not had a material impact on
the Company's capital expenditures, earnings or competitive position.

Employees

     During fiscal 1996, the number of Company employees varied from
approximately 800 to 1030 people, of whom about 400 to 625 were engaged in
production, depending on production requirements. All of the production
employees at the Company's Pennsylvania factories are represented by one union
under a collective bargaining agreement. The current contract expires in June
1996, but can be extended through December 1996 at the Company's option. All of
the production employees at the Company's factory in the Republic of Ireland are
represented by unions. The Company considers its employee relations to be good.

Cautionary Statements

     In connection with the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995 (the "Reform Act"), the Company is hereby filing
cautionary statements identifying important factors that could cause the
Company's actual results to differ materially from those projected in any
forward-looking statements of the Company made by or on behalf of the Company,
whether oral or written. The Company wishes to ensure that any forward-looking
statements are accompanied by meaningful cautionary statements in order to
maximize to the fullest extent possible the protections of the safe harbor
established in the Reform Act. Accordingly, any such statements are qualified in
their entirety by reference to, and are accompanied by, the following important
factors, among others, that could cause the Company's actual results to differ
materially from those projected in forward-looking statements of the Company.

1.   Dependence on Licenses

     The Company's trading card and sticker and album businesses are highly
     dependent upon licensing arrangements with third parties. These licenses,
     which have varying expiration dates, are obtained from entertainment
     companies, the various professional sports leagues, players associations
     and, in certain instances, the players themselves. The Company's inability
     to renew or retain 


                                       11
<PAGE>

     these licenses, or the lack of vitality of these licenses, could materially
     affect its future plans and results.

2.   Contraction in Sports Card Industry and Competition

     The Company believes that the sports card industry continued to contract
     during calendar 1995. That contraction, caused in part by product and brand
     proliferation and labor strife, has resulted in an increasingly competitive
     environment in the sports card industry. Further prolonged and material
     contraction in the sports card industry could materially affect the
     Company's future plans and results.

3.   Returns

     Approximately two-thirds of the Company's sales are made on a returnable
     basis. Although the Company maintains provisions for returns, returns
     considerably in excess of the Company's provision could materially affect
     its future plans and results.

4.   Leverage

     On June 30, 1995 the Company entered into a $65 million credit facility
     (the "Credit Agreement") with a syndicate of banks. The Credit Agreement
     consists of a $50 million term loan used to finance the acquisition of
     Merlin, a $2 million letter of credit facility and a $13 million revolving
     credit facility to be used for working capital and general corporate
     purposes. The Credit Agreement contains restrictions and prohibitions of a
     nature generally found in loan agreements of this type (including
     restrictions on the ability to pay dividends) and requires the Company,
     among other things, to comply with certain financial covenants. Although
     the Company was in compliance with such financial covenants at March 2,
     1996, there can be no assurance that the Company will continue to be in
     compliance with such covenants, or as to the impact of any such failure on
     the Company.



Financial Information About Industry Segments, Foreign and Domestic Operations
and Export Sales

The Company operates in one business segment which is the manufacture and sale
of collectible picture and confectionery products, including the licensing of
its technology and trademarks. Geographic area information contained in Note 12
of the Notes to Consolidated Financial Statements included in the Annual Report
is hereby incorporated by reference.


                                       12
<PAGE>

Executive Officers of the Company

     The information required by this item with respect to the directors of the
Company and as to those executive officers who are also directors appearing in
the Proxy Statement for the annual meeting of stockholders scheduled to be held
on June 26, 1996 ("1996 Proxy Statement") is hereby incorporated by reference
thereto. Set forth below is information required by this item covering the other
executive officers of the Company.

          Name                       Position with the Company and business
          ----                        experience during the past five years
                                      -------------------------------------

Ronald L. Boyum               Vice President-Marketing and Sales of the Company
                              since March 1995, Vice President- Sales and Sports
                              Marketing of the Company since April 1994 and Vice
                              President-Sales since April 1990. Mr. Boyum is 44
                              years of age.

Michael P. Clancy             Vice President of the Company since February 1995.
                              Mr. Clancy has been Managing Director of Topps
                              Ireland since July 1990 and General
                              Manager-Manufacturing Operations prior thereto.
                              Mr. Clancy is 41 years of age.

Michael J. Drewniak           Vice President-Manufacturing of the Company since
                              March 1991. Mr. Drewniak held the position of
                              General Manager-Manufacturing Operations prior
                              thereto. Mr. Drewniak is 59 years of age.

Ira Friedman                  Vice President-Publishing and New Product
                              Development of the Company since September 1991.
                              Mr. Friedman joined the Company in October 1988 as
                              Director of New Product Development. Mr. Friedman
                              is 42 years of age.


                                       13
<PAGE>

          Name                       Position with the Company and business
          ----                        experience during the past five years
                                      -------------------------------------

Jeffrey M. Goodman            Vice President - Sales of the Company since
                              October 1995. Prior to joining the Company, Mr.
                              Goodman was Vice President, Sales and Marketing of
                              Lincoln Snacks Company, Inc. (a snack food
                              company) from October 1992 to October 1995. Mr.
                              Goodman held various positions with Nestle Food
                              Company (a food products company) from 1986 to
                              1992. Mr. Goodman is 37 years of age.

Catherine K. Jessup           Vice President - Chief Financial Officer of the
                              Company since July 1995. Prior to joining the
                              Company, Ms. Jessup held a number of positions
                              with PepsiCo (a food products company) from 1981
                              to July 1985 including Director of Planning and
                              C.F.O. PepsiCo Wines and Spirits. Ms. Jessup is 40
                              years of age.

Steven Kosoff                 Vice President-Marketing--New Products of the
                              Company since April 1994. Mr. Kosoff held the
                              position of Vice President-Marketing --Sports from
                              September 1991. Mr. Kosoff held the position of
                              Director of Marketing prior thereto. Mr. Kosoff is
                              47 years of age.

William G. O'Connor           Vice President - Administration of the Company
                              since September 1991. Mr. O'Connor was an
                              Assistant Secretary of the Company from June 1982
                              until June 1994. Mr. O'Connor is 47 years of age.

John Perillo                  Vice President-Operations of the Company since
                              April 1995 and Vice President-Controller and Chief
                              Financial Officer of the Company from April 1990
                              to July 1995. Mr. Perillo is 39 years of age.

Thomas R. Pisano              Vice President-International of the Company since
                              February 1995. Prior to joining the Company, Mr.
                              Pisano was Vice President-Global New Business
                              Development of Avon Products, Inc. (a beauty
                              products company) from December 1992. Mr. Pisano
                              held various positions with Avon Products, Inc.
                              from 1987 to February 1995. Mr. Pisano is 51 years
                              of age.


                                       14
<PAGE>

          Name                       Position with the Company and business
          ----                        experience during the past five years
                                      -------------------------------------

Scott Silverstein             Vice President-General Counsel of the Company
                              since February 1995. Mr. Silverstein held the
                              position of General Counsel from July 1993 until
                              February 1995. Prior to joining the Company, Mr.
                              Silverstein was an attorney with the law firm of
                              Hutton Ingram Yuzek Gainen Carroll & Bertolotti
                              from April 1990 until July 1993. Prior thereto, he
                              was an attorney with the law firm of Shea & Gould.
                              Mr. Silverstein is the son-in-law of Mr. Shorin,
                              the Company's Chairman of the Board. Mr.
                              Silverstein is 34.

Peter Warsop                  Managing Director of Merlin Publishing
                              International Limited since July 1995 and Managing
                              Director of Merlin Publishing Group since the
                              formation of Merlin in 1989. Mr. Warsop is 49
                              years of age.

ITEM 2. PROPERTIES

     The location and general description of the principal properties owned or
leased by the Company are as follows:

<TABLE>
<CAPTION>
                                                                                                      Owned or Leased;
                                                                            Area/Facility                If Leased,
          Location                      Type of Facility                   Square Footage              Expiration Year
          --------                      ----------------                   --------------              ---------------

<S>                                    <C>                                     <C>                      <C>
    Duryea, Pennsylvania               manufacturing plant                     389,000                      Owned
                                           and office

   Scranton, Pennsylvania              manufacturing plant                      41,000                      Owned

    County Cork, Ireland               manufacturing plant                     101,000                      Owned
                                           and office

     New York, New York                 executive offices                       60,000                  Leased; 2010

   Milton Keynes, United                warehouse/office                        10,000                  Leased; 2014
          Kingdom
</TABLE>


                                       15
<PAGE>

     The Company believes that, in general, its facilities are in good repair
and provide suitable production capacity for its needs for the foreseeable
future.

ITEM 3. LEGAL PROCEEDINGS

     Beginning in late January 1993, the Company was named as a defendant in
three civil class actions in the United States District Court for the Eastern
District of New York entitled Snapp et al. v. The Topps Company, Inc. et al.,
No. CV 93-0347 (E.D.N.Y.) (filed January 26, 1993), San Filippo v. Topps Co.,
Inc. et al., No. CV 93-0401 (E.D.N.Y.) (filed January 28, 1993) and Farr v.
Topps Co., Inc. et al., No. CV 93-0496 (E.D.N.Y.) (filed February 3, 1993)
(collectively, the "Actions"). The Actions allege, among other things, that the
Company and certain of its officers and/or directors made materially false and
misleading statements, or omitted to state material facts, with respect to the
Company's operations, financial condition and future prospects, and assert a
variety of claims based, among other things, on Section 10(b) of the Securities
Exchange Act of 1934 and common law theories of fraud and negligent
misrepresentation. The Company has agreed in principle, with both the plaintiffs
and the Company's insurer, to a settlement of the Actions, subject to the final
negotiation and execution of a Settlement Agreement and approval of the Court.
Under the proposed settlement, the Company would pay an aggregate amount of
$485,000, with additional sums to be paid to the plaintiffs by the Company's
insurer.

     Except for the Actions, the Company knows of no material litigation or
proceeding pending to which the Company is a party or affecting any of its
properties.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None


                                       16
<PAGE>

                                     PART II

ITEM 5. MARKET FOR COMPANY'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

     Reference is made to the data appearing on page 31 of the Annual Report
under the heading "Market and Dividend Information" which is hereby incorporated
by reference.

ITEM 6. SELECTED CONSOLIDATED FINANCIAL DATA

     Reference is made to the data appearing on page 32 of the Annual Report
under the heading "Selected Consolidated Financial Data" which is hereby
incorporated by reference.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

     Reference is made to the data appearing on pages 7 through 10 of the Annual
Report under the heading "Management's Discussion and Analysis of Financial
Condition and Results of Operations" which is hereby incorporated by reference.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     Reference is made to the data appearing on pages 11 through 31 and to the
Report of Independent Public Accountants appearing on page 31 of the Annual
Report which are hereby incorporated by reference.

ITEM 9. CHANGES IN ACCOUNTANTS AND DISAGREEMENTS ON ACCOUNTING AND FINANCIAL
        DISCLOSURE

     None.


                                       17
<PAGE>

                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

     Information required by this item appears in Part I of this Report on Form
10-K under the heading "Executive Officers of the Company" and in the 1996 Proxy
Statement and is hereby incorporated by reference.

ITEM 11. EXECUTIVE COMPENSATION

     Information required by this item appears in the 1996 Proxy Statement and
is hereby incorporated by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     Information required by this item appears in the 1996 Proxy Statement and
is hereby incorporated by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Information required by this item appears in the 1996 Proxy Statement and
is hereby incorporated by reference.


                                       18
<PAGE>

                                     PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a)(1&2) Financial Statements and Financial Statement Schedules

     See index on page 21.

(3)  Listing of Exhibits

     See index on pages 22-24.

(b)  Reports on Form 8-K

     None


                                       19
<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.

Dated:  May 23, 1996                                  THE TOPPS COMPANY, INC.
                                                     ------------------------
                                                            Registrant


 
                                          /s/ Arthur T. Shorin
                                          --------------------
                                           Arthur T. Shorin
                                        Chairman of the Board and
                                         Chief Executive Officer


     Pursuant to the requirements of the Securities Exchange Act of 1934, this
Report has been signed on the 23rd day of May, 1996 by the following persons on
behalf of the Registrant and in the capacities indicated.


/s/       Arthur T. Shorin               /s/       Catherine K. Jessup
- ---------------------------------        --------------------------------------
          Arthur T. Shorin                         Catherine K. Jessup
      Chairman of the Board and          Vice President-Chief Financial Officer
       Chief Executive Officer                  (Principal Financial and
    (Principal Executive Officer)                  Accounting Officer)


/s/       Seymour P. Berger              /s/         John J. Langdon
- ---------------------------------        --------------------------------------
          Seymour P. Berger                          John J. Langdon
           Vice President                               President
      Sports  and Licensing and                Chief Operating Officer and
              Director                                  Director


/s/        Allan A. Feder                /s/         David M. Mauer
- ---------------------------------        --------------------------------------
           Allan A. Feder                            David M. Mauer
              Director                                  Director


/s/     Stephen D. Greenberg             /s/         Jack H. Nusbaum
- ---------------------------------        --------------------------------------
        Stephen D. Greenberg                         Jack H. Nusbaum
              Director                                  Director


/s/       Wm. Brian Little               /s/         Stanley Tulchin
- ---------------------------------        --------------------------------------
          Wm. Brian Little                           Stanley Tulchin
              Director                                  Director


                                       20
<PAGE>

                            THE TOPPS COMPANY, INC..
                      FORM 10-K ITEM 14(a)(1), (2) AND (3)
              LIST OF FINANCIAL STATEMENTS, SCHEDULES AND EXHIBITS


(a)(1) Index to Financial Statements:

          The following Consolidated Financial Statements included in the Annual
          Report are hereby incorporated by reference to Item 8.

          Consolidated Statements of Operations -- Years Ended February 26,
          1994, February 25, 1995 and March 2, 1996.

          Consolidated Balance Sheets -- February 25, 1995 and March 2, 1996.

          Consolidated Statements of Cash Flows -- Years Ended February 26,
          1994, February 25, 1995 and March 2, 1996.

          Consolidated Statements of Stockholders' Equity -- Years Ended
          February 26, 1994, February 25, 1995 and March 2, 1996.

          Notes to Consolidated Financial Statements.

          Report of Independent Public Accounts.



(a)(2) Index to Independent Public Accountants'
        Report and Financial Statement Schedules                        Page No.

        Report of Independent Public Accountants...........................  S-1

        Schedule  VIII -- Valuation and Qualifying Accounts - Years
        Ended February 25, 1995 and March 2, 1996..........................  S-2

        Schedules other than those listed above are omitted because they are
        either not required or not applicable or the required information is
        shown in the Consolidated Financial Statements or Notes thereto.


                                       21
<PAGE>

(a) (3) Index to Exhibits



          3.1     - Restated Certificate of Incorporation of the Company
                    (Incorporated by reference to Exhibit 3.1 to the Company's
                    Report on Form 8-K dated December 3, 1991).

          3.2     - Restated By-laws of the Company (Incorporated by reference
                    to Exhibit 3.2 to the Company's Report on Form 8-K dated
                    December 3, 1991).

          10.1    - 1987 Stock Option Plan and form of Agreement pursuant to
                    1987 Stock Option Plan (Incorporated by reference to Exhibit
                    10.5 of the Company's Registration Statement on Form S-1
                    {No. 33-13082}).

          10.2    - Amendment to the 1987 Stock Option Plan dated June 24,
                    1992 (Incorporated by reference to the Company's Annual
                    Report on Form 10-K for the fiscal year ended February 27,
                    1993).

          10.3    - Retirement Plan and Trust as amended and restated
                    effective February 28, 1993 (Incorporated by reference to
                    the Company's Annual Report on Form 10-K for the fiscal year
                    ended February 26, 1994). 

          10.4    - Vice Presidents' Incentive Bonus Plan.

          10.5    - Supplemental Pension Agreement with Arthur T. Shorin
                    (Incorporated by reference to Exhibit 10.16 to the Company's
                    Registration Statement on Form S-1 {No. 33-13082}).

          10.6    - Amendment to Supplemental Pension Agreement with Arthur T.
                    Shorin dated May 18, 1994 (Incorporated by reference to the
                    Company's Annual Report on Form 10-K for the fiscal year
                    ended February 25, 1995).

          10.7    - License Agreement and Letter Amendment thereto with Major
                    League Baseball Promotion Corporation (Incorporated by
                    reference to Exhibit 10.12 to the Company's Annual Report on
                    Form 10-K for the fiscal year ended March 2, 1991).

          10.8    - Memorandum of Agreement with Major League Baseball Players
                    Association dated April 10, 1995 (Incorporated by reference
                    to Exhibit 10.12 to the Company's Annual Report on Form 10-K
                    for the fiscal year ended March 2, 1991).

          10.9    - Settlement Agreement with Major League Baseball Players
                    Association (Incorporated by reference to the Company's
                    Annual


                                       22
<PAGE>

Index to Exhibits (continued)



                    Report on Form 10-K for the fiscal year ended February 26, 
                    1994).

          10.10   - Employment contract with Arthur T. Shorin (Incorporated by
                    reference to Exhibit 10.2 to the Company's Registration
                    Statement on Form S-3 {No. 33-43567}).

          10.11   - Amendment to employment contract with Arthur T. Shorin
                    dated May 18, 1994 (Incorporated by reference to Exhibit
                    10.12 to the Company's Annual Report on Form 10-K for the
                    fiscal year ended March 2, 1991).

          10.12   - Stock Option Agreement with Arthur T. Shorin dated March
                    29, 1995 (Incorporated by reference to Exhibit 10.12 to the
                    Company's Annual Report on Form 10-K for the fiscal year
                    ended March 2, 1991).

          10.13   - Employment contract with John J. Langdon (Incorporated by
                    reference to Exhibit 10.3 to the Company's Registration
                    Statement on Form S-3 {No. 33-43567}).

          10.14   - Amendment to employment contract with John J. Langdon
                    dated June 23, 1993 (Incorporated by reference to the
                    Company's Annual Report on Form 10-K for the fiscal year
                    ended February 26, 1994).

          10.15   - Amendment to employment contract with John J. Langdon
                    dated May 18, 1994 (Incorporated by reference to Exhibit
                    10.12 to the Company's Annual Report on Form 10-K for the
                    fiscal year ended March 2, 1991).

          10.16   - Amendment to employment contract with John J. Langdon
                    dated March 27, 1995 (Incorporated by reference to the
                    Company's Annual Report on Form 10-K for the fiscal year
                    ended February 26, 1994).

          10.17   - Retail License Agreement with NBA Properties, Inc. dated
                    July 25, 1995 (Incorporated by reference to the Company's
                    Quarterly Report on Form 10-Q for the quarter ended November
                    25, 1995).

          10.18   - Agreement of Lease with One Whitehall Company dated
                    February 24, 1994 (Incorporated by reference to the
                    Company's Annual Report on Form 10-K for the fiscal year
                    ended February 26, 1994).


          10.19   - 1994 Non-Employee Director Stock Option Plan.(Incorporated
                    by reference to the Company's Annual Report on Form 10-K for
                    the fiscal year ended February 26, 1994).


                                       23
<PAGE>

Index to Exhibits (continued)



          10.20   - 1994 Stock Appreciation Rights Agreement with John J.
                    Langdon dated as of March 30, 1994 (Incorporated by
                    reference to the Company's Annual Report on Form 10-K for
                    the fiscal year ended February 26, 1994).

          10.21   - Agreement for the acquisition of the issued share capital
                    of Merlin Publishing International plc dated May 17, 1995
                    (Incorporated by reference to the Company's Annual Report on
                    Form 10-K for the fiscal year ended February 25, 1995).

          10.22   - Corporate Guaranty in favor of the Bank of Scotland
                    (Incorporated by reference to the Company's Quarterly Report
                    on Form 10-Q for the quarter ended November 25, 1995).

          10.23   - 1996 Stock Option Plan and form of agreement pursuant to
                    1996 Stock Option Plan.

          10.24   - Employment Agreement between Peter Warsop and Merlin
                    Publishing Limited dated June 9, 1989.

          10.25   - Amendment to employment agreement between Peter Warsop and
                    Merlin Publishing International plc dated July 6, 1995.

          10.26   - Amendment to employment contract with Arthur T. Shorin
                    dated May 22, 1996.

          13      - Annual Report (Except for those portions specifically
                    incorporated by reference, the 1996 Annual Report to
                    Stockholders is furnished for the information of the
                    Commission and is not to be deemed "filed" as part of this
                    filing).

          21      - Significant Subsidiaries of the Company.

          23      - Consent of Independent Public Accountants.

          27      - Financial Data Schedule.


                                       24
<PAGE>

                          INDEPENDENT AUDITORS' REPORT
                  ON CONSOLIDATED FINANCIAL STATEMENT SCHEDULE


The Topps Company Inc.

We have audited the consolidated balance sheets of The Topps Company, Inc. and
Subsidiaries as of March 2, 1996 and February 25, 1995 and the related
consolidated statements of operations, stockholders' equity and cash flows for
each of the three years in the period ended March 2, 1996, and have issued our
report thereon dated March 27, 1996; such consolidated financial statements and
report are included in your 1996 Annual Report to Stockholders and are
incorporated herein by reference. Our audits also included the consolidated
financial statement schedule of The Topps Company, Inc. and Subsidiaries listed
in Item 14. This consolidated financial statement schedule is the responsibility
of the Company's management. Our responsibility is to express an opinion based
on our audits. In our opinion, such consolidated financial statement schedule,
when considered in relation to the basic financial statements taken as a whole,
present fairly in all material respects the information set forth therein.



Deloitte & Touche LLP
New York, New York
March 27, 1996


                                       S-1
<PAGE>

                    THE TOPPS COMPANY, INC. AND SUBSIDIARIES
                SCHEDULE VIII. VALUATION AND QUALIFYING ACCOUNTS
                             (Amounts in thousands)


<TABLE>
<CAPTION>
            Column A                     Column B              Column C                Column D        Column E
- -------------------------------------  -----------    --------------------------     ------------    ----------
                                         Balance       Charged to      Charged                         Balance
                                       at Beginning    Costs and       Against        Additions        at End
            Description                 of Period      Expenses         Sales        (Deductions)     of Period
            -----------                 ---------      --------       ----------     ------------     ---------
<S>                                      <C>           <C>            <C>             <C>             <C>     
YEAR ENDED FEBRUARY 26, 1994:
   Amortization of Sports,
     Entertainment and
     Proprietary Products                $ 20,145      $   1,594                                       $ 21,739
   Amortization of Other
     Intangible Assets                      5,845            677                                       $  6,522
                                         --------      ---------                                       --------
                                         $ 25,990      $   2,271                                       $ 28,261
                                         ========      =========                                       ========

   Allowance for Estimated Losses
     on Sales Returns                    $ 14,287                      $ 34,588        $ (34,472)(a)   $ 14,403
                                         ========                      ========        =========       ========

   Inventory Valuation Adjustment        $ 33,229      $   7,572                       $ (12,994)(b)   $ 27,807
                                         ========      =========                       =========       ========

===============================================================================================================

YEAR ENDED FEBRUARY 25, 1995:
   Amortization of Sports,
     Entertainment and
     Proprietary Products                $ 21,739      $   1,594                                       $ 23,333
   Amortization of Other
     Intangible Assets                      6,522            677                                       $  7,199
                                         --------      ---------                                       --------
                                         $ 28,261      $   2,271                                       $ 30,532
                                         ========      =========                                       ========

   Allowance for Estimated Losses
     on Sales Returns                    $ 14,403                      $ 33,688        $ (35,171)(a)   $ 12,920
                                         ========                      ========        =========       ========

   Inventory Valuation Adjustment        $ 27,807       $ 10,647                      $   (9,029)(b)   $ 29,425
                                         ========       ========                      ==========       ========

===============================================================================================================

YEAR ENDED MARCH 2, 1996:
   Amortization of Sports,
     Entertainment and
     Proprietary Products                $ 23,333      $   1,610                                       $ 24,943
   Amortization of Other
     Intangible Assets                      7,199            702                                       $  7,901
                                         --------      ---------                                       --------
                                         $ 30,532      $   2,312                                       $ 32,844
                                         ========      =========                                       ========

   Allowance for Estimated Losses
     on Sales Returns                    $ 12,920                      $ 53,256        $ (44,053)(a)   $ 22,123
                                         ========                      ========        =========       ========

   Inventory Valuation Adjustment        $ 29,425      $   7,082                       $ (13,092)(b)   $ 23,415
                                         ========      =========                       =========       ========

===============================================================================================================

</TABLE>

(a) Returns charged against provision, net of recoveries.
(b) Disposals, net of recoveries.

                                       S-2




              VICE PRESIDENT'S INCENTIVE BONUS PLAN FOR FISCAL 1997

A fiscal 1997 Vice President's Incentive Bonus plan is established for
distribution after the end of fiscal 1997. The President and each Vice President
will receive a maximum bonus of 30% of base salary for fiscal 1997 if
Consolidated Operating Profit (income before interest, taxes, depreciation and
amortization before payment of any bonuses) is at least 64% greater than the
level achieved in fiscal 1996, as follows:

The President and each Vice President will receive a bonus of 5% of base salary
for fiscal 1997 if Consolidated Operating Profit is at least equal to
$29,846,000. Thereafter, 2.24% of base salary will be paid as bonus for each 1%
improvement in Consolidated Operating Profit up to a level of $31,844,000. For
each 1% improvement in Consolidated Operating Profit beyond $31,844,000, an
additional .72% of base salary will be paid, up to a maximum incentive bonus of
30% of base salary.


                             THE TOPPS COMPANY, INC.
                             1996 STOCK OPTION PLAN


1.     PURPOSES.

           The Topps Company, Inc. 1996 Stock Option Plan (the "Plan") is
intended to attract and retain the best available personnel, to encourage
participants to make substantial contributions to the future success of The
Topps Company, Inc., a Delaware corporation (the "Company") or to certain
entities directly or indirectly controlled by or affiliated with the Company,
and to ensure that the Company can provide competitive compensation
opportunities to its personnel. The above objectives will be effectuated through
the granting of certain options ("Options") to purchase shares of the Company's
common stock, par value $0.01 per share (the "Common Stock") and stock
appreciation rights ("SARs"). By meeting these objectives, the Plan is intended
to benefit the shareholders of the Company.

2.     ADMINISTRATION OF THE PLAN.

           The Plan shall be administered by a committee (the "Committee")
consisting of at least two persons, appointed by the Board of Directors of the
Company (the "Board of Directors"), each of whom shall be a "disinterested
person" within the meaning of and to the extent required by Rule 16b-3 under the
Securities Exchange Act of 1934, as amended (the "1934 Act") and an "outside
director" for purposes of Section 162(m) of the Internal Revenue Code of 1986,
as amended (the "Code"). Within the limits of the express provisions of the
Plan, the Committee shall have the authority, in its discretion, to take the
following actions under the Plan:

            (a) to make grants of "incentive stock options" ("ISOs") within the
meaning of Section 422 of the Code, Options which are not intended to be ISOs
("Non-Qualified Options") and SARs and to determine the individuals to whom, and
the time or times at which, Options or SARs shall be granted, the number of
shares of Common Stock to be subject to each Option and whether such Options
shall be ISOs or Non-Qualified Options;

            (b)    to interpret the Plan;

            (c)    to prescribe, amend and rescind rules and regulations
relating to the Plan;

            (d)    to determine the terms and provisions of the respective
Option or SAR agreements;

            (e)    to accelerate the vesting of any outstanding Options or
SARs;


<PAGE>

            (f) to make grants to individuals who are foreign nationals or who
are employed outside the United States or both, on such terms and conditions
(which may be different than specified by the Plan) which the Committee deems
necessary or appropriate to assure the viability of such grants to meet the
purposes of the Plan and to comply with the laws or customs of the jurisdiction
in which such individual is a citizen or resident;

            (g) to make all other determinations and take all other actions
necessary or advisable for the administration of the Plan.

           In making such determinations, the Committee may take into account
the nature of the services rendered by such individuals, and such other factors
as the Committee, in its discretion, shall deem relevant. An individual to whom
an Option or SAR has been granted under the Plan is referred to herein as an
"Optionee". The Committee's determinations on the matters referred to in this
Section 2 shall be final, binding and conclusive for all purposes, upon all
persons, including without limitation, the Company, the stockholders, the
Committee and each member thereof, the directors, officers and employees of the
Company, and the Optionees and their respective successors in interest. The
Committee may designate persons other than members of the Committee or the Board
of Directors to carry out its responsibilities, subject to such limitations,
restrictions and conditions as it may prescribe, except that the Committee may
not delegate its authority with regard to the awarding of grants to persons
subject to Section 16 of the 1934 Act, unless otherwise permitted by Rule 16b-3
under the 1934 Act, or whose compensation may be subject to limitations on
deductibility under Section 162(m) of the Code. Further, the Committee may not
delegate its authority if such delegation would cause the Plan not to comply
with the requirements of Rule 16b-3 or any successor rule under the 1934 Act.

3.     SHARES SUBJECT TO THE PLAN.

           The Company shall at all times while the Plan is in force reserve
such number of shares of Common Stock as will be sufficient to satisfy the
requirements of outstanding Options and SARs which provide for settlement in
shares of Common Stock. Subject to adjustment as contemplated by Section 9
hereof, the total number of shares of Common Stock which may be issued under the
Plan shall not exceed that number of shares of Common Stock which remain
available for grant of options under The Topps Company, Inc. 1987 Stock Option
Plan, as amended (the "Prior Plan") on June 25, 1996, as increased (i) annually
on the last day of the Company's fiscal year, by an amount equal to 0.70% of the
aggregate of the total number of shares of Common Stock outstanding on the last
day of each fiscal year of the Company, commencing with the fiscal year ending
March 1, 1997 and ending with the fiscal year ending February 25, 2001, and (ii)
from time


                                       2
<PAGE>

to time, by (A) that number of shares of Common Stock which were or are reserved
for issuance upon the exercise of Options granted under the Plan, or under the
Prior Plan, which shall have expired, been canceled, or terminated for any
reason without having been exercised in full, and (B) that number of shares
which are exchanged by an Optionee, either actually or by attestation, as full
or partial payment to the Company of the purchase price of shares being acquired
through the exercise of a stock option granted under the Plan or the Prior Plan.
The preceding sentence notwithstanding, the aggregate number of shares for which
ISOs may be granted under the Plan shall not exceed 1,500,000. Shares available
for issuance under the Plan which are not issued in a given year shall be
carried forward and continue to be available in the succeeding year. Where an
SAR is settled in cash or any form other than shares of Common Stock, the shares
in respect of which the SARs are settled shall not be deemed issued and shall
remain available for issuance under the Plan. The shares of Common Stock to be
issued under the Plan may be authorized but unissued shares or shares of Common
Stock that shall have been or may be reacquired by the Company.

4.     ELIGIBILITY.

            (a) Incentive Stock Options ("ISOs") meeting the requirements of
Section 422 of the Code may be granted under the Plan only to employees of the
Company or a "subsidiary corporation" within the meaning of Section 424 of the
Code ("Subsidiary"). Non-Qualified Options and SARs may be granted under the
Plan only to employees and non-employee directors of, and persons or entities
which provide significant services to, (i) the Company, (ii) a Subsidiary, or
(iii) entities directly or indirectly controlled by or affiliated with the
Company and designated by the Committee ("Designated Entities"). The term
"Company," when used in the Plan, shall be deemed to include the Company,
Subsidiaries and Designated Entities.

            (b) Nothing contained in the Plan shall be construed to limit the
right of the Company to adopt such other incentive arrangements as it may deem
advisable, including, without limitation, the right to grant stock options
otherwise than under the Plan for proper corporate purposes.

5.     TERMS OF GRANTS.

           Each Option or SAR granted under the Plan shall be evidenced by a
written agreement in such form and containing such terms and conditions (not
inconsistent with the Plan) as the Committee shall in its discretion adopt.
Option and SAR agreements need not contain identical terms and conditions and
may include, without limitation, expiration contingencies, forfeitability
contingencies based on continued employment with the Company, the meeting of
performance criteria, or any or all of the above.


                                       3
<PAGE>

            (a) The Committee shall fix the purchase price of the shares of
Common Stock subject to each Option and the exercise price of each SAR, at the
time such Option or SAR is granted; provided, that in no event shall the per
share purchase price of an Option or the exercise price of an SAR be less than
the Fair Market Value of a share of Common Stock on the date of grant, except
that in the case of an Option or SAR granted retroactively in tandem with or as
a substitution for another grant, the purchase price or exercise price may be
the same as the purchase price or exercise price of such other grant.

            (b) The Committee shall fix the date or dates on which each Option
(or portion thereof) or SAR shall be exercisable at the time such Option or SAR
is granted.

            (c) The Committee shall fix the expiration date of each Option or
SAR at the time such Option or SAR is granted. No Option or SAR shall be
exercisable after the expiration of ten (10) years from the date of its grant
and each Option and SAR shall be subject to earlier termination as determined by
the Committee.

            (d) SARs and Options shall be exercised by the delivery to the
Company at its principal office or at such other address as may be established
by the Committee (Attention: Assistant Treasurer) of written notice of the
number of SARs or number of shares of Common Stock with respect to which the SAR
or Option is being exercised accompanied, in the case of an exercise of an
Option, by payment in full of the purchase price of such shares. Unless
otherwise determined by the Committee at the time of grant, payment may be made
(i) in cash, (ii) by certified check or bank cashier's check payable to the
order of the Company in the amount of such purchase price, (iii) by delivery to
the Company of shares of Common Stock having a Fair Market Value equal to such
purchase price, (iv) by irrevocable instructions to a broker to deliver promptly
to the Company the amount of sale or loan proceeds necessary to pay such
purchase price, to sell the shares of Common Stock to be issued upon exercise of
the Option and deliver the cash proceeds less commissions and brokerage fees to
the Optionee or to deliver the remaining shares of Common Stock to the Optionee,
or (v) by any combination of the methods of payment described in (i) through
(iv) above.

            (e) An Optionee shall not have any of the rights of a holder of the
Common Stock with respect to the shares of Common Stock subject to an Option
until such shares are issued to such Optionee upon the exercise of such Option.

            (f) Any grant under the Plan shall be non-transferable and,
accordingly, shall not be assignable, alienable, salable or otherwise
transferable by the Optionee except by will or the laws of descent and
distribution, and may be exercised, during the lifetime of an Optionee, only by
the Optionee. No Option or SAR


                                       4
<PAGE>

granted under the Plan shall be subject to execution, attachment or other
process.

            (g) For purposes of the Plan, as of any date when the Common Stock
is quoted on the National Association of Securities Dealers Automated Quotation
System National Market System ("NASDAQ-NMS") or listed on one or more national
securities exchanges, the "Fair Market Value" of the Common Stock as of such
date shall be deemed to be the closing price, on the day prior to the date of
grant, (or, in the case of an exercise by delivery of shares of Common Stock, on
the day prior to the delivery of shares to the Company) on the stock exchange
(including NASDAQ-NMS) with the largest volume of sales of Common Stock on such
day if sold on any exchange, or if not sold on any such exchange, the average of
the closing bid and asked prices of the Common Stock on the day prior to the
date of grant of the Option (or, in the case of an exercise by delivery of
shares of Common Stock, on the day prior to the delivery of shares to the
Company); or, if there are no such sales on that date, then on the last
preceding date on which such sales were reported. If the Common Stock is not
quoted on the NASDAQ-NMS or listed on an exchange, or representative quotes are
not otherwise available, the "Fair Market Value" of the Common Stock shall mean
the amount determined by the Committee to be the fair market value based upon a
good faith attempt to value the Common Stock accurately.

            (h) In no event shall any single Optionee be granted Options or SARs
under the Plan covering more than 500,000 shares of Common Stock during any
partial or full fiscal year of the Company during which the Plan is in
existence, subject to adjustment as provided in Section 9 hereof.

6.     SPECIAL PROVISIONS APPLICABLE TO ISOS.

           The following special provisions shall be applicable to ISOs granted
under the Plan.

            (a) No ISOs shall be granted under the Plan after ten (10) years
from the earlier of (i) the date the Plan is adopted, or (ii) the date the Plan
is approved by the Company's shareholders.

            (b) ISOs may not be granted to a person who owns stock possessing
more than 10% of the total combined voting power of all classes of stock of the
Company, any Subsidiary, or any "parent corporation" (a "Parent") of the Company
within the meaning of Section 424(e) of the Code.

            (c) If the aggregate Fair Market Value of the Common Stock with
respect to which ISOs are exercisable for the first time by any Optionee during
a calendar year (under all plans of the Company and its Parents and
Subsidiaries) exceeds $100,000, such ISOs shall be treated, to the extent of
such excess, as Non-Qualified Options. For purposes of the preceding sentence,
the


                                       5
<PAGE>

Fair Market Value of the Common Stock shall be determined at the time the ISOs
covering such shares were granted.

7.     STOCK APPRECIATION RIGHTS.

           A SAR grant shall confer on an Optionee the right to receive in
shares of Common Stock, cash or a combination of both, up to the positive
difference, if any, between the Fair Market Value of a designated number of
shares of Common Stock on the date the SARs are exercised and the designated
exercise price of the SARs contained in the terms and conditions of the grant.
Shares issued in settlement of the exercise of an SAR shall be valued at their
Fair Market Value on the date of the exercise of the SAR.

8.     LIMITED RIGHTS.

           Each Option or SAR granted under the Plan shall include a limited
right ("Limited Right") which will allow the Optionee to receive the value of
the Option or SAR, as described below, upon a Change in Control as defined
below. Limited Rights shall provide for automatic exercise upon the occurrence
of a Change in Control, whether or not the related Option or SAR is then
exercisable in accordance with its terms, provided there is then a positive
difference between the Change in Control Price and the exercise price of the
Option or SAR.

           Each Limited Right shall expire no later than the expiration of the
underlying Option or SAR and shall be transferable only when and to the extent
the underlying Option or SAR is transferable.

           Except to the extent payment is due as a result of an automatic
exercise upon the occurrence of a Change in Control as provided in the preceding
paragraph, Limited Rights or the applicable portion thereof granted with respect
to a given Option or SAR shall terminate and cease to exist upon the expiration,
termination or forfeiture of the related Option or SAR. Upon the exercise of an
Option or SAR, the related Limited Right shall cease to exist to the extent of
the shares of Common Stock with respect to which such Option is exercised. Upon
the exercise of a Limited Right, the related Option or SAR shall expire. Limited
Rights shall be transferable only at such time or times and to the extent that
the underlying Option or SAR would be transferable.

           Upon exercise of a Limited Right, the Optionee shall be entitled to
receive in cash, in lieu of exercising his Option or SAR, an amount in cash
equal in value to the excess of (i) the Change in Control Price, as defined
below, of a share of Common Stock over (ii) the purchase price or exercise price
specified in the related Option or SAR agreement, such excess to be multiplied
by the number of shares of Common Stock or SARs to which the Limited Right
relates.


                                       6
<PAGE>

           For purposes of this Section 8, the following definitions shall
apply:

           Unless more limited definition is provided in the Option or SAR
agreement, a "Change in Control" shall be deemed to have occurred upon the first
to occur of the following:

            (a) The acquisition by any person (including a group, within the
meaning of Section 13(d)(3) or 14(d)(2) of the 1934 Act), other than the
Company, of beneficial ownership (within the meaning of Rule 13d-3 promulgated
under the 1934 Act) of 50% or more of the combined voting power of the Company's
then outstanding voting securities, without the prior approval of the Board of
Directors;

            (b) The first purchase under a tender offer or exchange offer, other
than an offer by the Company, pursuant to which shares of Common Stock have been
purchased, unless such tender offer or exchange offer was previously approved by
the Board of Directors; or

            (c) During any period of 24 months or less, the persons who were
Continuing Directors immediately before the beginning of such period shall
cease, for any reason other than death, to constitute at least a majority of the
Board of Directors, provided that any director who was not a director at the
beginning of such period shall be deemed to be a Continuing Director if clause
(ii) of the definition of "Continuing Director" applies.

           "Change in Control Price" shall mean the highest price per share of
Common Stock paid in any transaction in connection with a Change in Control of
the Company.

           "Continuing Director" shall mean any member of the Board of Directors
of the Company who either (i) is a member of the Board of Directors on the date
this Plan is adopted, or (ii) was nominated for election to the Board of
Directors by, or on the recommendation of or with the approval of, at least
two-thirds of the directors who then qualified as Continuing Directors.

9.     ADJUSTMENT UPON CHANGES IN CAPITALIZATION.

            (a) In the event that the outstanding shares of Common Stock are
changed by reason of reorganization, merger, consolidation, recapitalization,
reclassification, stock split, combination, exchange of shares, spin-off or
other distribution (other than normal cash dividends) of Company assets to
shareholders, a proportionate adjustment, if any, shall be made by the
Committee, as it deems appropriate to reflect such change, in the aggregate
number of shares of Common Stock available under the Plan, the maximum number of
shares covered by Options or SARs granted to any Optionee during any partial or
full calendar year,


                                       7
<PAGE>

in the number of shares of Common Stock and price per share of Common Stock
subject to outstanding Options, and in the number and exercise price of
outstanding SAR grants. If the Company shall be sold, reorganized, consolidated,
or merged with another corporation (a "Corporate Event"), an Optionee shall be
entitled to receive upon the exercise of his Option or SAR the same number and
kind of shares of stock or the same amount of property, cash or securities as he
would have been entitled to receive upon the occurrence of any such Corporate
Event as if he had been, immediately prior to such event, the holder of the
number of shares of Common Stock covered by his Option; provided, however, that
the Committee may, in its discretion, unless it is intended that pooling of
interests accounting treatment apply, accelerate the exercisability of
outstanding Options and SARs to any date within 30 days prior to or concurrent
with the occurrence of such Corporate Event and, in connection therewith, may
shorten the term of outstanding Options and SARs to the date of the occurrence
of such Corporate Event.

            (b) If fractions of a share would result from any such adjustment,
the adjustment shall be revised to the next lower whole number of shares.

10.    FURTHER CONDITIONS OF EXERCISE.

            (a) Unless prior to the exercise of an Option the shares of Common
Stock issuable upon such exercise are the subject of a registration statement
filed with the Securities and Exchange Commission pursuant to the Securities Act
of 1933, as amended (the "Securities Act"), and there is then in effect a
prospectus filed as part of such registration statement meeting the requirements
of Section 10(a)(3) of the Securities Act, the notice of exercise with respect
to such Option shall be accompanied by a representation or agreement of the
Optionee to the Company to the effect that such shares are being acquired for
investment only and not with a view to the resale or distribution thereof, or
such other documentation as may be required by the Company, unless, in the
opinion of counsel to the Company, such representation, agreement or
documentation is not necessary to comply with the Securities Act.

            (b) Anything in subparagraph (a) of this Section 10 to the contrary
notwithstanding, the Company shall not be obligated to issue or sell any shares
of Common Stock until they have been listed on each securities exchange on which
the shares of Common Stock may then be listed and until and unless, in the
opinion of counsel to the Company, the Company may issue such shares pursuant to
a qualification or an effective registration statement, or an exemption from
registration, under such state and federal laws, rules or regulations as such
counsel may deem applicable. The Company shall use reasonable efforts to effect
such listing, qualification and registration, as the case may be.


                                       8
<PAGE>

11.    TERMINATION OF SERVICE.

            Except as otherwise specifically provided by the Committee in the
Option or SAR agreement, Options and SARs may be exercised only within the
period set forth below. An Option or SAR held by a director shall be exercisable
only if the Optionee has maintained continuous status as a member of the Board
of Directors and an Option or SAR held by an employee shall be exercisable only
if the Optionee has maintained continuous status as an employee since the date
of grant. No Option or SAR shall be exercisable after termination of an
Optionee's membership on the Board of Directors or employment with the Company
unless such termination occurs by reason of retirement with the consent of the
Board of Directors, death or disability (as defined in Section 22(e)(3) of the
Code). In the event of termination of service by retirement with the consent of
the Board of Directors, or disability, the Options or SARs held by such
individual which were otherwise exercisable on the date of his termination shall
expire unless exercised by such individual within a period of three months after
the date of termination by retirement or one year after the date of termination
by disability. In the case of the death of an Optionee while employed by the
Company or within three months of termination of service by retirement with the
consent of the Board of Directors, his Options or SARs may be exercised by his
heirs, legatees or personal representatives, within a period of one year after
the date of death. In the event of the death of an Optionee within one year
after the termination of employment due to disability, his Options or SARs may
be exercised by his heirs, legatees or personal representatives within a period
of one year after the Optionee's date of death. Options or SARs granted under
the Plan shall not be affected by any change of employment so long as the
Optionee continues to be an employee of the Company, a Subsidiary or a
Designated Entity. Notwithstanding the foregoing, the Committee may provide in
an Option or SAR agreement for the continued exercisability of Options after
termination of employment for such other period or periods and on such other
terms and conditions as the Committee determines to be appropriate. In no event,
however, shall any Option or SAR be exercisable after 10 years from the date it
was granted.

12.    TERMINATION, MODIFICATION AND AMENDMENT.

            (a) The Plan (but not Options or SARs previously granted under the
Plan) shall terminate five (5) years from the date the Plan is approved by the
Company's stockholders and no Option or SAR shall be granted after termination
of the Plan.

            (b) The Plan may at any time be terminated or, from time to time, be
suspended, modified or amended by the Board of Directors; provided, however,
that the Board of Directors shall not, without approval by the affirmative vote
of the holders of a majority of the voting securities of the Company present in
person or represented by proxy and entitled to vote at a meeting


                                       9
<PAGE>

duly held in accordance with Delaware law, (i) increase (except as provided by
Section 7) the maximum number of shares of Common Stock as to which Options or
SARs may be granted under the Plan, or (ii) reduce the minimum purchase price or
exercise price at which Options or SARs may be granted under the Plan.

            (c) No termination, modification or amendment of the Plan may
materially and adversely affect the rights conferred under the Plan or any
related grant agreement with respect to outstanding Options or SAR grants
without the written consent of the affected Optionee.

13.    EFFECTIVENESS OF THE PLAN.

           The Plan shall become effective upon adoption by the Board of
Directors, subject to approval by a proper vote of the stockholders of the
Company. Options may be granted under the Plan prior to receipt of such
approval, provided that, in the event such approval is not obtained, the Plan
and all Options and SARs granted under the Plan shall be null and void and of no
force or effect.

14.    NOT A CONTRACT.

           Nothing contained in the Plan or in any Option or SAR agreement
executed pursuant hereto shall be deemed to confer upon any Optionee any right
to continue as a member of the Board of Directors, or to remain in the employ or
service of the Company, any Subsidiary or any Designated Entity.

15.    GOVERNING LAW.

           The Plan shall be governed by the laws of the State of Delaware
without reference to principles of conflict of laws.

16.    WITHHOLDING.

           As a condition to the exercise of any Option or SAR, the Committee
may require that an Optionee satisfy, through deduction or withholding from any
payment of any kind otherwise due to the Optionee, or through such other
arrangements as are satisfactory to the Committee, the full amount of all
federal, state and local income and other taxes of any kind required or
permitted to be withheld in connection with such exercise. The Committee may
permit shares of Common Stock to be used to satisfy tax withholding requirements
and such shares shall be valued at their Fair Market Value as of the settlement
date of the Option or SAR being exercised.

17.    OTHER COMPANY BENEFIT AND COMPENSATION PROGRAMS.

           Unless otherwise determined by the Committee, compensation recognized
upon exercise of Options or SARs or upon settlement of rights under the Plan
shall not be deemed a part of


                                       10
<PAGE>

the recipient's compensation for purposes of calculating payments or benefits
from any Company benefit or severance program (or severance pay law of any
country). The above notwithstanding, the Company may adopt other compensation
programs, plans or arrangements as it deems appropriate or necessary.

18.    UNFUNDED PLAN.

           Unless otherwise determined by the Committee, the Plan shall be
unfunded and shall not create (or be construed to create) a trust or a separate
fund or funds. The Plan shall not establish any fiduciary relationship between
the Company and any person. To the extent any person holds any rights by virtue
of a grant awarded under the Plan, such right shall be no greater than the right
of an unsecured general creditor of the Company.

19.    SUCCESSORS AND ASSIGNS.

           The Plan shall be binding on all successors and assigns of a
participant, including, without limitation, the estate of such participant and
the executor or administrator of such estate, or any receiver or trustee in
bankruptcy or representative of the participant's creditors.



                                       11

<PAGE>

                             THE TOPPS COMPANY, INC.

                AGREEMENT PURSUANT TO THE 1996 STOCK OPTION PLAN
                         FOR NON-QUALIFIED STOCK OPTIONS


     AGREEMENT, dated as of __________________, 1996 between the Topps Company,
Inc. (the "Company") and Name (the "Individual").

     The Individual is hereby granted the option to purchase from the Company
the number of shares of Common Stock set forth below at the purchase price per
share set forth below:

     Non-Qualified Stock Option for ShareNumber shares at $_____ per share,
     _____________ of such shares exercisable at the end of one year from the
     date granted and an additional _____________ of such shares each year
     thereafter for a period of ______ years in the aggregate, on a cumulative
     basis, which option shall terminate on ____________, 2006, unless
     terminated earlier pursuant to paragraph 11 of The Topps Company, Inc. 1996
     Stock Option Plan (the "Plan").

     This option was granted on the date as of which this Agreement is dated.

     In conjunction with the option granted above, the Individual is hereby
granted a Limited Right covering ShareNumber with an exercise price of $____ per
share. Such Limited Right shall be governed by paragraph 8 of the Plan, shall
terminate no later than the termination or expiration of the related option, and
shall be automatically exercised upon the occurrence of a Change in Control,
whether or not the related option is then exercisable, provided there is a
positive difference between the Change in Control Price and the exercise price
of the related option. Upon the exercise of the Limited Right, the related
option granted above shall expire and the Individual shall have no further
rights with respect thereto.

     The Individual understands and acknowledges that this option and the
related Limited Rights are subject to the terms and conditions set forth in the
copy of the Plan annexed hereto as Exhibit A, which terms and conditions are
hereby incorporated by reference. All terms used in this Agreement, unless
otherwise defined in this Agreement, have the same meaning as in the Plan. The
option shall be non-transferable other than at death and shall be exercisable
during the Individual's lifetime only by the Individual.


                                       12
<PAGE>

     All notices hereunder shall be in writing, and if to the Company, shall be
delivered personally to the Assistant Treasurer of the Company or mailed to its
principal executive offices, addressed to the attention of the Assistant
Treasurer, and if to the Individual, shall be delivered personally or mailed to
the Individual at the address noted below. Such addresses may be changed at any
time by written notice from one party to the other.

     All decisions or interpretations made by the Committee as provided in
paragraph 2 of the Plan with regard to any question arising hereunder or under
the Plan shall be binding and conclusive on the Company and the Individual.

     This Agreement shall bind and inure to the benefit of the parties hereto
and the successors and assigns of the Company and, to the extent provided in
paragraph 19 of the Plan, the heirs, legatees or personal representatives of the
Individual.

                    In witness whereof, this Agreement has been executed by the
                    Company by one of its duly authorized officers as of the
                    date of grant specified above.

                    The Topps Company, Inc.




                    By:____________________________
                         Arthur T. Shorin
                         Chairman of the Board


I hereby acknowledge receipt of the 1996 
Stock Option Plan and agree to the
provisions set forth in this Agreement.



__________________________       Date
FullName
Street
CityStateZip

S.S. #:  Social


                                       13
<PAGE>

                             THE TOPPS COMPANY, INC.

                AGREEMENT PURSUANT TO THE 1996 STOCK OPTION PLAN
                           FOR INCENTIVE STOCK OPTIONS


     AGREEMENT, dated as of __________________, 1996 between the Topps Company,
Inc. (the "Company") and Name (the "Individual").

     The Individual is hereby granted the option to purchase from the Company
the number of shares of Common Stock set forth below at the purchase price per
share set forth below:

     Incentive Stock Option for NumberShares shares at $_____ per share,
     _____________ of such shares exercisable at the end of one year from the
     date granted and an additional _____________ of such shares each year
     thereafter for a period of ______ years in the aggregate, on a cumulative
     basis, which option shall terminate on ____________, 2006, unless
     terminated earlier pursuant to paragraph 11 of The Topps Company, Inc. 1996
     Stock Option Plan (the "Plan").

     This option was granted on the date as of which this Agreement is dated.

     In conjunction with the option granted above, the Individual is hereby
granted a Limited Right covering NumberShares with an exercise price of $___ per
share. Such Limited Right shall be governed by paragraph 8 of the Plan, shall
terminate no later than the termination or expiration of the related option, and
shall be automatically exercised upon the occurrence of a Change in Control,
whether or not the related option is then exercisable, provided there is a
positive difference between the Change in Control Price and the exercise price
of the related option. Upon the exercise of the Limited Right, the related
option granted above shall expire and the Individual shall have no further
rights with respect thereto

     The Individual understands and acknowledges that this option and the
related Limited Rights are subject to the terms and conditions set forth in the
copy of the Plan 


                                       14
<PAGE>

annexed hereto as Exhibit A, which terms and conditions are hereby incorporated
by reference. All terms used in this Agreement, unless otherwise defined in this
Agreement, have the same meaning as in the Plan. The option shall be
non-transferable other than at death and shall be exercisable during the
Individual's lifetime only by the Individual.

     The undersigned Individual hereby acknowledges that in order for an option
to be treated as an incentive stock option under the Internal Revenue Code, the
Common Stock acquired upon exercise of such option must not be disposed of until
a date which is at least two years after the date such option was granted and
one year after the date such Common Stock was acquired by such holder. Without
written notice, delivered by hand or mailed by prepaid, registered or certified
mail, addressed to the Assistant Treasurer of the Company at the Company's
principal executive offices, no holder may dispose of Common Stock acquired
pursuant to the exercise of an incentive stock option within the two or one year
period discussed above.

     All notices hereunder shall be in writing, and if to the Company, shall be
delivered personally to the Assistant Treasurer of the Company or mailed to its
principal executive offices, addressed to the attention of the Assistant
Treasurer, and if to the Individual, shall be delivered personally or mailed to
the Individual at the address noted below. Such addresses may be changed at any
time by written notice from one party to the other.

     All decisions or interpretations made by the Committee as provided in
paragraph 2 of the Plan with regard to any question arising hereunder or under
the Plan shall be binding and conclusive on the Company and the Individual.

     This Agreement shall bind and inure to the benefit of the parties hereto
and the successors and assigns of the Company and, to the extent provided in
paragraph 19 of the Plan, the heirs, legatees or personal representatives of the
Individual.

                    In witness whereof, this Agreement has been executed by the
                    Company by one of its 


                                       15
<PAGE>

                    duly authorized officers as of the date of grant specified
                    above.

                    The Topps Company, Inc.




                    By: ________________________
                        Arthur T. Shorin
                        Chairman of the Board



I hereby acknowledge receipt of the 
1996 Stock Option Plan and agree to the
provisions set forth in this Agreement.



____________________________         Date
FullName
Street
CityStateZip

S.S. #:  Social


                                       16


THIS AGREEMENT is made the 9th day of June One thousand nine hundred and
eight-nine BETWEEN (1) MERLIN PUBLISHING LIMITED (Company Number 2331336) whose
registered office is at 3 Dalling Road, London W6 ("the Company") and (2) PETER
WARSOP of Manor House Lodge, Gracedieu Road, Thringstone, Leicester ("the
Executive")

IT IS HEREBY AGREED:-


                                      TERM
                                      ----
1.(a)   SUBJECT to earlier termination as hereinafter provided the Company shall
        employ the Executive and the Executive shall serve the Company in the
        Capacity of Managing Director of the Company unless and until determined
        by 24 months notice by the Company or 6 months notice by the Executive
        such notice not to be served by the Executive before the expiry of 18
        months from the date of this agreement provided that the Company shall
        have the right to pay salary in lieu of notice.


  (b)   THE Company shall be entitled at any time to appoint another person or
        persons to act jointly with the Executive in the said office.

                                     DUTIES
                                     ------

2. DURING his employment hereunder the Executive shall:-

  (a)   diligently perform the duties and exercise the powers and functions
        which from time to time may be assigned to or vested in him by the Board
        relating to the Company.

  (b)   during the continuance of this Agreement devote the whole of his time,
        attention and ability to his duties hereunder at such place or places
        within the United Kingdom or overseas as the Board shall from time to
        time determine;

  (c)   comply with all reasonable requests instructions and regulations made by
        the Board (or by anyone authorised by them) and give to the Board or
        such person such explanations information and assistance as may
        reasonably be required;

  (d)   well and faithfully serve the Company to the best of his ability and use
        his best endeavours to promote the interests of the Company;

  (e)   not without the written consent of the Board directly or indirectly be
        engaged, concerned or interested in any business other than that of the
        Company whatsoever whether as principal, partner, director, employee,
        consultant, investor or otherwise PROVIDED THAT the Executive may hold
        for investment purposes only any units of an authorised unit trust and
        up to five per cent (5%) of the issued securities of any class in any
        company whose shares


                                       1
<PAGE>

        are listed on a Recognised Investment Exchange or in respect of which
        dealing takes place in the Unlisted Securities Market or the Third
        Market of The International Stock Exchange of the Untied Kingdom and
        Republic of Ireland Limited.

                                  REMUNERATION
                                  ------------

3.(a)   BY way of remuneration for his services hereunder the Company shall pay
        to the Executive:-
          

        (i)     A salary at the rate of thirty two thousand five hundred pounds
                ((pound)32,500) per annum (which shall be deemed to accrue from
                day to day) payable in arrears by equal monthly installments on
                the last working day of each month such salary being inclusive
                of any fees to which the Executive may be entitled as a Director
                of the Company; and

        (ii)    A bonus in accordance with such arrangements as shall be
                determined by the Board from time to time.

  (b)   The Executive's salary shall be reviewed by the Board on 1 June each
        year and the rate thereof may be increased with effect from any such
        review date.

                         PENSION AND INSURANCE BENEFITS
                         ------------------------------

4.      THE Company will provide the Executive with the following insurance and
        other benefits particulars of which may be obtained from the Company
        Secretary:-

  (a)   During his employment hereunder the Company shall pay contributions at a
        rate of not less than 10% of the Executive's gross basic salary from
        time to time (excluding any bonus) into any personal pension scheme
        taken out by the Executive for the benefit of the Executive, and/or any
        of his wife, children and dependents.

  (b)   Pay subscriptions on the Executive's behalf to BUPA or any similar
        medical insurance scheme to insure against the cost of medical expenses
        of himself, his spouse and minor children at the Provincial Hospital
        scale from time to time.

  (c)   Pay subscriptions on the Executive's behalf to a reputable insurer to
        provide the Executive with permanent health insurance on such terms as
        the Board shall approve.

                                    EXPENSES
                                    --------

5.      THE Company shall reimburse to the Executive all travelling hotel
        entertainment and other expenses reasonably incurred by him in the
        proper performance of his duties hereunder PROVIDED THAT on request


                                       2
<PAGE>

        the Executive shall provide the Company with such vouchers or other
        evidence of actual payment of such expenses as the Company may
        reasonably require.

                                    MOTOR CAR
                                    ---------

6.      IN accordance with its car policy from time to time the Company shall
        provide the Executive with the use of a motor car both for his sole
        business and personal use and personal use by his wife. The Company
        shall pay the Road Fund License therefor and all insurance premiums
        maintenance and repair expenses and whilst the motor car is being used
        exclusively for the purposes of the Company's business but not otherwise
        the Company shall pay for all petrol oil and other running expenses
        thereof. Upon termination of his employment for whatever reason the
        Executive shall forthwith return the motor car to the Company, together
        with all keys and fittings supplied by the Company.

                            HOLIDAYS AND HOLIDAY PAY
                            ------------------------

7.(a)   IN addition to the normal Bank and Public Holidays the Executive shall
        be entitled to twenty-five (25) working days paid holiday during each
        calendar year to be taken at such time or times as may be agreed with
        the Board. The Executive may not without the consent of the Board carry
        forward any unused part of his holiday entitlement to a subsequent
        calendar year.

  (b)   FOR the calendar year during which the Executive's employment hereunder
        commences or terminates the Executive shall be entitled to such
        proportion of his annual holiday entitlement as the period of his
        employment during such year shall bear to a whole calendar year. Upon
        termination of the Executive's employment for whatever reason the
        Executive shall be entitled to salary in lieu of any outstanding holiday
        entitlement but may be required to repay to the Company any salary
        received in respect of holiday taken in excess of his proportionate
        holiday entitlement.

                               SICKNESS/INCAPACITY
                               -------------------

8.(a)   IF the Executive shall be prevented by illness accident or other
        incapacity from properly performing his duties hereunder he shall report
        this fact forthwith to any director on the Board and if the Executive is
        so prevented for seven (7) or more consecutive days he shall forthwith
        provide a medical practitioner's statement and weekly (or such other
        period as the Board may reasonably direct) thereafter until he returns
        to work. Immediately following the Executive's return to work after any
        period of absence exceeding 3 days the Executive shall complete a
        Self-Certification form in such form as the Board may from time to time
        direct detailing the reason for such absence.

  (b)   IF the Executive shall be so incapacitated and so certified he shall be
        paid his full salary for up to six (6) months absence in aggregate in
        any twelve 


                                       3
<PAGE>

        (12) consecutive months and thereafter such remuneration as the Board
        shall in its discretion allow PROVIDED THAT such remuneration shall be
        inclusive of any Statutory Sick pay to which the Executive is entitled
        under the provisions of the Social Security and Housing Benefits Act
        1982 but Social Security Sickness benefit or other benefits recoverable
        by the Executive (whether or not recovered) may be deducted at the
        discretion of the Board.

  (c)   FOR Statutory Sick Pay purposes the Executive's qualifying days shall be
        his normal working days.

                            CONFIDENTIAL INFORMATION
                            ------------------------

9.      THE Executive shall not during his employment hereunder (save in the
        proper course thereof) or at any time after its termination for any
        reason whatsoever disclose to any person or persons whatsoever or
        otherwise make use of any confidential or secret information which he
        has or may in the course of his employment hereunder become possessed
        relating to the business affairs of the Company including without
        limiting the generality of the foregoing confidential or secret
        information relating to its business methods, finances, business,
        financial, market and development or manpower plans, customer lists or
        details, computer systems and software, know-how or trade secrets or
        other matters connected with the products or services manufactured
        marketed provided or obtained by the Company and information concerning
        its relationships with actual or potential clients or customers and the
        needs and requirements of such persons all of which is vital to the
        success of the Company. Such information is hereinafter called
        "Confidential Information".

                                   INVENTIONS
                                   ----------

10.(a)  THE Executive shall promptly disclose to the Company:-
          

        (i)     all improvements inventions and discoveries whether the same
                shall be patentable or not made by the Executive (either alone
                or with any other person) relating directly or indirectly to the
                business of the Company or which may in the opinion of the
                Company be capable of being used or adapted for use therein or
                in connection therewith; and

        (ii)    all applications for Patents and all Patents filed or granted
                disclosing inventions made by the Executive in whole or in part
                during the period of his employment by the Company and whether
                made during or outside the course of the Executive's normal
                duties as an employee of the Company and whether or not relating
                to the business of the Company.

  (b)   IF during his employment by the Company the Executive shall at any time
        either alone or with any other person or persons make any improvement,
        invention or discovery whether the same shall be patentable or not which
        should be taken to belong to the Company by virtue of the provisions of
        Section 39 of the Patents Act 1977 the Executive shall consider himself
        in relation thereto as a trustee for the Company and will:

        (i)     not without the written consent of the Company apply for Letters
                of Patent or similar protection either in the Untied Kingdom or
                any other part of the world in respect of any such improvement
                invention or discovery;

        (ii)    if and whenever required by the Company sign all such documents
                and do all such things as may be necessary or desirable for the
                purposes of obtaining Letters Patent or similar protection for
                any such improvement invention or discovery in the United
                Kingdom or in any other part of the world and for vesting such
                Letters Patent or similar protection in the Company absolutely
                as sole beneficial owner or as the Company may direct;

        (iii)   if and whenever required by the Company apply as nominee of the
                Company or jointly with the Company for Letters Patent or
                similar 


                                       4
<PAGE>

                protection for any such improvement invention or discovery in
                the United Kingdom or in any other parts of the world and sign
                all such documents and do all such things as may be necessary or
                desirable for the purposes of obtaining Letters Patent or
                similar protection and vesting the same in the Company
                absolutely as sole beneficial owner or as the Company direct.

  (c)   DECISIONS as to the patenting and exploitation of any such improvement
        invention or discovery as is referred to in sub-clause (b) above shall
        be in the sole discretion of the Company.

  (d)   THE Executive hereby irrevocably appoints the Company to be his attorney
        or agent in his name and on his behalf to execute sign and do all such
        instruments or things and generally to use his name for the purpose of
        giving to the Company (or its nominee) the full benefit of the
        provisions of this clause and with respect to any third party a
        certificate in writing signed by any Director or the Company Secretary
        that any instrument or act falls within the authority hereby conferred
        shall be conclusive evidence that such is the case.

  (e)   THE Company will pay all expenses in connection with any application for
        Letters Patent made by the Executive as nominee for or jointly with the
        Company pursuant to the provisions of this clause and will indemnify the
        Executive in respect of all liabilities in connection with or arising
        from such applications for Letters Patent when granted.

                        COPYRIGHT AND REGISTERED DESIGNS
                        --------------------------------

11.(a)  IF during his employment hereunder the Executive shall at any time
        whether during the course of the Executive's normal duties or other
        duties specifically assigned to him (whether or not during normal
        working hours) either alone or in conjunction with any other person
        originate any design (whether registrable or not) or other work in which
        copyright may subsist the Executive shall forthwith disclose the same to
        the Company and shall (subject to the effect of sub-clause (b) below)
        regard himself in relation thereto as a trustee for the Company.

  (b)   THE Executive hereby assigns to the Company by way of future assignment
        of copyright the copyright and other proprietary rights if any for the
        full term thereof throughout the world in respect of all copyright works
        written originated conceived or made by the Executive (except only those
        copyright works written originated conceived or made by the Executive
        wholly outside his normal working hours hereunder and wholly unconnected
        with his service hereunder) during the period of his employment
        hereunder.

  (c)   IT is agreed that for the purposes of the proviso to Section 2(1) of the
        Registered Designs Act, 1949 the covenants on the part of the Company in
        this Agreement shall as between the Company and the Executive be treated
        as good consideration and the Company shall be treated for the 


                                       5
<PAGE>

        purpose of that Act as the proprietor of any design of which the
        Executive may be the author in the circumstances described in sub-clause
        (a) above.

  (d)   THE Executive agrees and undertakes that he will execute such deeds or
        documents and do all such acts and things as may be necessary or
        desirable to substantiate the rights of the Company in respect of the
        matters referred to in sub-clauses (b) and (c) above.


                        PREVENTION OF UNFAIR COMPETITION
                        --------------------------------

12.(a)  THE Executive acknowledges that his employment has and will require that
        he have access to and an intimate knowledge of Confidential Information
        and customers and suppliers of the Company and the Executive further
        acknowledges that the disclosure of any Confidential Information to
        actual or potential competitors of the Company would place it at a
        serious competitive disadvantage and would do serious damage (financial
        or otherwise) to its business and that if on leaving the employment of
        the Company the Executive was to establish his own competing business or
        join one as a partner or was to be employed or engaged in any executive,
        managerial, technical or consultative capacity by any actual or
        potential competitor of the Company it would cause immeasurable harm to
        the Company.

         (b)      Accordingly, but without prejudice to any other duty whether
                  express or implied by law or equity, the Executive undertakes
                  that following the termination of his obligation to serve the
                  Company he will NOT:-

             (i)         for 12 months thereafter be engaged on his own account
                         or as a partner or in any executive managerial
                         technical or consultative capacity in any business
                         concern (of whatever kind) which is or shall be in
                         direct competition with any of the Businesses in the
                         United Kingdom and or any other country in which the
                         Businesses are carried on at the date of the
                         termination of this employment.

            (ii)         for 12 months thereafter either on his own behalf or on
                         behalf of any other person or persons in competition
                         with the Businesses or any of them canvass solicit or
                         approach or cause to be canvassed or solicited or
                         approached for orders or deal with any person or
                         persons who at the date of the termination hereof was
                         trading with the Company for the supply of services or
                         goods or within the final 12 months of the Executive's
                         employment was a client or customer of the Company with
                         whom the Executive or any subordinate of his had dealt.

           (iii)         for 24 months thereafter solicit or entice or endeavour
                         to solicit or entice away from the Company or employ
                         any person employed by the Company in an executive
                         managerial technical sales or consultative capacity at
                         the date of the termination of the Executive's
                         employment.


                                       6
<PAGE>

        PROVIDED THAT whilst the restrictions in (i) - (iii) of this sub-clause
        are considered by the parties to be reasonable in all the circumstances
        as at the date hereof it is acknowledged that restrictions of such a
        nature may be invalid because of changing circumstances or other
        unforeseen reasons and accordingly it is hereby agreed and declared that
        if any one or more such restrictions shall be judged to be void as going
        beyond what is reasonable in all the circumstances for the protection of
        the interests of the Company but would be valid if part of the wording
        thereof were deleted or the period thereof reduced or the range of
        activities or area covered thereby reduced in scope the said
        restrictions shall be deemed to apply with such modifications as may be
        necessary to make them valid and effective and any such modification
        shall not thereby affect the validity of any other restriction contained
        herein each such restriction being deemed entirely separate form the
        others.

  (c)   For the purpose of sub-clause (b) "the Businesses" means the businesses
        of the Company with which the Executive was to a material extent
        concerned or responsible for during the final 12 months of his
        employment by the Company.

                  TERMINATION BY RECONSTRUCTION OR AMALGAMATION
                  ---------------------------------------------

13.     IF before the expiration of this Agreement the employment of the
        Executive hereunder shall be terminated by reason of the liquidation of
        the Company for the purposes of amalgamation or reconstruction or as
        part of any arrangement for the amalgamation or transfer of the
        undertaking of the Company in which the Executive is employed not
        involving liquidation and the Executive shall be offered employment with
        the amalgamated or reconstructed company or transferee of the
        undertaking on terms generally not less favourable than the terms of
        this Agreement the Executive shall have no claim against the Company in
        respect of the termination of his employment by the Company.

                 TERMINATION ON THE HAPPENING OF CERTAIN EVENTS
                 ----------------------------------------------

14.(a)  THE Company without prejudice to any remedy which it may have against
        the Executive for the breach or non-performance of any of the provisions
        of this Agreement may be notice to the Executive forthwith determine
        this Agreement if:-

        (i)     he becomes prohibited by law from being a director; or

        (ii)    he becomes bankrupt or makes any arrangement or composition with
                his creditors generally; or

        (iii)   he is or may be suffering from a mental disorder and either:-

                (a)     he is admitted to hospital in pursuance of an
                        application for treatment under the Mental Health Act
                        1983 or in Scotland an 


                                       7
<PAGE>

                        application for admission under the Mental Health
                        (Scotland) Act 1960, or

                (b)     an order is made by a court having jurisdiction (whether
                        in the United Kingdom or elsewhere) in matters
                        concerning mental disorder for his detention or for the
                        appointment of a receiver, curator bonis or other person
                        to exercise powers with respect to his property or
                        affairs; or

        (iv)    he resigns his office by notice to the Company; or

        (v)     he is convicted of any criminal offence save an offense under
                road traffic legislation for which he is not sentenced to any
                term of immediate or suspended imprisonment; or

        (vi)    he commits any serious breach or repeats or continues after
                written warning any other breach of his obligations hereunder;
                or

        (vii)   he is guilty of any conduct which in the reasonable opinion of
                the Board brings him or the Company into disrepute.

  (b)   THIS Agreement shall automatically determine on the Executive's 
        sixty-fifth birthday.

  (c)   THE Company shall be entitled to terminate this Agreement by giving
        prior notice of not less than the Executive's entitlement to statutory
        minimum notice plus a further week to the Executive at any time while he
        is prevented by illness or accident or other incapacity from performing
        his duties and has been so prevented for a period or periods aggregating
        12 months in the preceding 24 months. Provided that the Company shall
        withdraw any such notice if during its currency the Executive returns to
        full time work and provides a medical practitioner's certificate
        satisfactory to the Board to the effect that he has fully recovered his
        health and that no recurrence of his illness or incapacity can
        reasonably be anticipated.

             EXECUTIVE'S OBLIGATIONS UPON TERMINATION OF EMPLOYMENT
             ------------------------------------------------------

15.     UPON the termination of his employment hereunder (for whatever reason
        and whether or not the Company shall have been in breach of any of its
        obligations hereunder) the Executive shall:-

  (a)   forthwith tender his resignation as a Director of the Company (without
        payment or agreement of compensation therefor) and the Executive hereby
        irrevocably appoints the Company Secretary for the time being to be his
        attorney in his name and on his behalf to sign any documents and do any
        things necessary or requisite to give effect thereto;

  (b)   deliver up to the Company all correspondence drawings documents and
        other papers and all other property belonging to the Company which may
        be in the Executive's possession or under his control (including such as
        may have been made or prepared by or have come into the possession or
        under the control of the Executive and relating in any way to the
        business or affairs of the Company or of any supplier agent distributor
        or customer of the Company), and the Executive shall not without the
        written consent of 


                                       8
<PAGE>

        the Board retain any copies thereof;

  (c)   if so requested send to the Company Secretary a signed statement
        confirming that he has complied with sub-clause (b) hereof; and

  (d)   not at any time represent himself still to be connected with the
        Company.

                     EFFECT OF TERMINATION OF THIS AGREEMENT
                     ---------------------------------------

16.     THE expiration or determination of this Agreement howsoever arising
        shall not operate to affect such of the provisions hereof as are
        expressed to operate or have effect thereafter and shall be without
        prejudice to any other accrued rights or remedies of the parties.

                      STATUTORY PARTICULARS OF EMPLOYMENT
                      -----------------------------------

17.     THE particulars required to be given to the Executive by Section 1 of
        the Employment Protection (Consolidation) Act, 1978 and which are not
        given elsewhere in this Agreement are set out below.

        (i)     The employment of the Executive by the Company began on the date
                hereof.

        (ii)    No employment of the Executive with a previous employer counts
                as part of the Executive's continuous employment with the
                Company and therefore the Executive's period of continuous
                employment began on the date referred to in (i) above.

        (iii)   The Executive's hours of work shall be the normal hours of work
                of the Company which are from 9:00 am to 5:30 p.m. Monday to
                Friday inclusive together with such additional hours on those
                days or at weekends as may be necessary so as properly to
                fulfill his duties hereunder to the satisfaction of the Board.

        (iv)    If the Executive is dissatisfied with any disciplinary decision
                or if he has any grievance relating to his employment hereunder
                (not otherwise resolved by the Chairman) he should refer such
                disciplinary decision or grievance to the Board and the
                reference will be dealt with by discussion and decision of a
                Board meeting.

        (v)     No Contracting-Out Certificate pursuant to the provisions of the
                Social Security Pensions Act 1975 is in force in respect of the
                Executive's employment hereunder.

                                PRIOR AGREEMENTS
                                ----------------

18.     THIS Agreement supersedes all previous agreements and arrangements (if
        any) relating to the employment of the Executive by the Company (which
        shall be deemed to have been terminated by mutual consent) and sets out
        the entire agreement of the parties in relation to the Executive's
        employment.


                                       9
<PAGE>

                                     NOTICES
                                     -------

19.     ANY notice to be given hereunder shall be in writing. Notice to the
        Executive shall be sufficiently served by being delivered personally to
        him or by being sent by registered post addressed to him at his usual or
        last known place of abode. Notice to the Company shall be sufficiently
        served by being delivered to the Company Secretary or by being sent by
        registered post to the registered office of the Company. Any notice if
        so posted shall be deemed served upon the third day following that on
        which it was posted.

                                   DEFINITIONS
                                   -----------

20.(a)  IN this Agreement:
          

        (i)     "The Board" means the Board of Directors of the Company from
                time to time.

        (ii)    "Recognised Investment Exchange" means any body of persons
                which is a recognised investment exchange for the purposes of
                the Financial Services Act 1986.

  (b)   THE headings to the clauses are for convenience only.

  (c)   ANY reference to an Act of Parliament includes any statutory
        modification or re-enactment.

                           PROPER LAW AND JURISDICTION
                           ---------------------------

21.     THE validity construction and performance of this Agreement shall be
        governed by English law and all disputes concerning such matters shall
        be subject to the non-exclusive jurisdiction of the High Court of
        Justice in England and Wales to which the parties irrevocably submit.

        IN WITNESS whereof the Company has caused its Common Seal to be hereunto
        affixed and the Executive has hereunto set his hand and seal the day and
        year first above written

        THE COMMON SEAL of
        MERLIN PUBLISHING LIMITED
        WAS HEREUNTO AFFIXED in the
        presence of:-

        PETER A. DUNK
                 Director

        IAN H. CURRIE
                 Director/Secretary


                                       10
<PAGE>

                 SIGNED SEALED and DELIVERED                PETER WARSOP
                 by the said PETER WARSOP
                 in the presence of:-


                                       11


                       MERLIN PUBLISHING INTERNATIONAL PLC


                                  July 6, 1995

Dear MR. WARSOP

Pursuant to the agreement reached between you and Merlin Publishing
International plc ("the Company") and in consideration of the parties thereto
entering into the Acquisition Agreement (by which the Topps Company Inc. will
acquire the share capital of Merlin Publishing International plc) this letter
confirms that with effect from July 6, 1995 the Service Contract entered into
between you and the Company dated June 9, 1989 ("the Service Contract") shall be
varied as follows:

1.   In clause 1(a) the period of 24 months (being the notice required of the
     Company to terminate your employment) shall be substituted by a period of
     12 months.

2.   Clause 1 will be amended to include an additional sub-clause (c) in the
     following terms:

     (c)  the Executive shall at the request of the Board resign from any office
          which he holds whether as a Director or in any other capacity without
          claim for compensation and any such resignation will not affect the
          Executive's continuing employment hereunder. Should the Executive fail
          to resign from any office held by him pursuant to this sub-clause (c)
          the Company is hereby irrevocably authorised to appoint some person in
          his name and on his behalf to execute any documents and do all things
          requisite to effect such resignation.

3.   Clause 9 will be amended to include the words "or any Group Company" to
     follow on from the words "the Company" where they appear so as to extend
     the information defined as "Confidential Information" to that of any Group
     Company and the reference to "its relationships with actual or potential
     clients or customers" shall be extended to include any such relationship
     with actual or potential clients or customers of any Group Company.

4.   Clause 12 shall be substituted by the following:

     12.(A)  The Executive shall not either directly or indirectly during the
             continuance of his employment by the Company nor at any time
             during the period of twelve months from the date of termination
             of his employment (for whatever reason and howsoever effected):

1.   Seek for the purposes of competition with the Business of the Company to
     procure orders from or the services of or do business with any person
     (including without 

<PAGE>

     limitation any customer, distributor, licensor, supplier or sub-contractor)
     who has or have at any time in the period of six months preceding the date
     of termination of his employment ("the preceding period"):

(a)  done business with the Company where the Executive has had personal
     dealings with such person during the preceding period; or

(b)  been involved in negotiations to do business with the Company where the
     Executive has had personal dealings with such person during the preceding
     period.

PROVIDED ALWAYS that nothing in this sub-clause shall prohibit the Executive
from the seeking or procuring of orders or the doing of business or the
obtaining of services which neither relate nor are similar to the Business of
the Company as at the date of the termination of his employment.

2.   Seek for the purposes of competition with the Business of any Group Company
     to procure orders from or the services of or do business with any person
     (including without limitation any customer, distributor, licensor, supplier
     or sub-contractor) who has or have at any time in the period of six months
     preceding the date of termination of his employment ("the preceding
     period"):

(a)  done business with any such Group Company where the Executive has had
     personal dealings with such person during the preceding period; or

(b)  been involved in negotiations to do business with any such Group Company
     where the Executive has had personal dealings with such person during the
     preceding period;

PROVIDED ALWAYS that nothing in this sub-clause shall prohibit the Executive
from the seeking or procuring of orders or the doing of business or the
obtaining of services which neither relate nor are similar to the Business of
any such Group Company as at the date of the termination of his employment.

3.   Accept for the purposes of competition with the Business of the Company
     orders from or the services or the business of any person (including
     without limitation any customer, distributor, licensor, supplier or
     sub-contractor) who has or have at any time in the period of six months
     preceding the date of termination of his employment ("the preceding
     period"):

(a)  done business with the Company where the Executive has had personal
     dealings with such person during the preceding period; or

(b)  been involved in negotiations to do business with the Company where the
     Executive has had personal dealings with such person during the preceding
     period.

PROVIDED ALWAYS that nothing in this sub-clause shall prohibit the Executive
from accepting orders or doing business or obtaining services which neither
relate nor are similar to the Business of the Company as at the date of the
termination of his employment.


                                       2
<PAGE>

4.   Accept for the purposes of competition with the Business of any Group
     Company orders from or the services or the business of any person
     (including without limitation any customer, distributor, licensor, supplier
     or sub-contractor) who has or have at any time in the period of six months
     preceding the date of termination of his employment ("the preceding
     period"):

(a)  done business with any such Group Company where the Executive has had
     personal dealings with such person during the preceding period; or

(b)  been involved in negotiations to do business with any such Group Company
     where the Executive has had personal dealings with such person during the
     preceding period.

PROVIDED ALWAYS that nothing in this sub-clause shall prohibit the Executive
from accepting orders or doing business or obtaining services which neither
relate nor are similar to the Business of any such Group Company as at the date
of the termination of his employment.

5.   Carry on or be engaged in any activity in competition with the Business of
     the Company or the Business of any Group Company as at the date of the
     termination of his employment where the Executive has been involved in the
     said Business or Businesses at any time in the period of six months
     preceding the date of the termination of his employment be it in terms of
     supervision or for the purpose of giving advice or otherwise actively
     engaged in the Business or Businesses including in respect to obtaining
     business.

(B)  The Executive shall not during the continuation of his employment by the
     Company nor at any time during the period of twelve months from the date of
     termination of his employment (for whatever reason and howsoever effected)
     without the written permission of the Board (such permission not to be
     unreasonably withheld or delayed and in particular such permission will not
     be withheld if the Board considers that the employee concerned has neither
     a personal influence with any customer, distributor, licensor, supplier or
     sub-contractor nor is in possession of confidential information) solicit or
     employ directly or indirectly, on his own behalf or on behalf of any other
     person, the services of any individual who was an employee (of senior
     managerial or equivalent status) or director of the Company or any other
     Group Company during the period of twelve months preceding the date of
     termination of the Executive's employment and with whom the Executive had
     dealings whether or not such person would commit any breach of his contract
     of employment with the relevant company by reason of his leaving service.

(C)  The benefit of each obligation of the Executive under sub-clauses 12(A) to
     (B) above may be assigned to and enforced by all successors or assignees
     for the time being carrying on the Business of the Company or the Business
     of other Group Company as appropriate.

(D)  For the purpose of this Clause 12 "the Business" of the Company and "the
     Business" of any Group Company means:


                                       3
<PAGE>

I.   the design, production, marketing and distribution of stickers, sticker
     albums, trading cards, trading card collections and collectible picture
     products (including but not limited to, for example, POGs); and

II.  the design, production, marketing and distribution of any other product as
     the Company or any Group Company may be involved in or with either during
     the Executive's employment or as at the date of the termination of the
     Executive's employment.

References to "the Businesses" shall be construed accordingly.

5.   Clause 20 shall include the following definitions:

I.   "Group" means any holding company and any subsidiary or associated
     companies of the Company (as defined under the Companies Act 1985) or of
     any such holding company and "Group Company" shall be construed
     accordingly.

II.  "person" means any individual, company, corporation, firm, partnership,
     joint venture, association, organisation or trust (in each case whether or
     not having separate legal personality).

In all other respects the terms of the Service Contract remain unchanged and of
full force and effect.

Please sign, date and return the enclosed copy of this letter by way of
acceptance of the variation to the terms and conditions of your employment as
herein stated.

Yours sincerely,


FOR AND ON BEHALF OF
MERLIN PUBLISHING INTERNATIONAL plc


I hereby confirm my acceptance of the variation to the terms of the Service
Contract as herein stated.



Signed       PETER WARSOP          Dated        July 6, 1995        
      -----------------------------     ----------------------------


                                        4


May 22, 1996



Mr. Arthur T. Shorin
400 East 56th Street
New York, NY 10022

Dear Mr. Shorin:

The Topps Company, Inc. (the "Company") hereby agrees with you to the following
amendment (the "Amendment") to your Employment Agreement with the Company, dated
as of October 28, 1991, as amended on May 18, 1994 and May 19, 1995 (the
"Agreement").

This will confirm your consent (i) to the waiver of the 10% increase in your
base salary pursuant to section 5(a) of the Agreement for the Company's fiscal
year ending March 1, 1997 only and (ii) to a target annual bonus opportunity of
20% of annual base salary for the Company's fiscal year ending March 1, 1997.

The amendments set forth herein shall be limited precisely as written and shall
not be deemed to be a modification or waiver of any right or remedy which the
parties hereto may now have or may have in the future under or in connection
with the Agreement, including, without limitation, the right to have all
termination payments required to be made under Section 7 of the Agreement
calculated to include all salary increases required to have been provided under
the terms of the Agreement, without regard to the limited waivers of such
increases made by the amendments to the Agreement dated May 18, 1994, May 19,
1995 and May 22, 1996. Except as provided herein, the Agreement shall remain
unchanged and in full force and effect. This Amendment may be executed in
counterparts, which taken together shall constitute one and the same amendatory
instrument.

This Amendment shall be governed by and construed and enforced in accordance
with the laws of the State of New York.

Very truly yours,

THE TOPPS COMPANY, INC.



By:  /s/      Catherine Jessup                      /s/      Arthur T. Shorin
     ------------------------------------------     ----------------------------
              Catherine Jessup                               Arthur T. Shorin
         Vice President-Chief Financial Officer


============

[LOGO}TOPPS 

============

1 9 9 6
- ------------
A N N U A L
- ------------
R E P O R T

[PHOTO]

<PAGE>

[LOGO}TOPPS 

[BACKGROUND: NEWSPAPER COLLAGE OF ARTICLES]

<PAGE>

     [PHOTO}


FOR NEARLY 60 YEARS, TOPPS HAS STOOD FOR QUALITY, ENTERTAINMENT, FUN AND GOOD
VALUE. TOPPS IS AN INTERNATIONAL MARKETER OF ENTERTAINMENT PRODUCTS, PRINCIPALLY
COLLECTIBLE PICTURE CARDS, STICKER AND ALBUM COLLECTIONS, CONFECTIONS AND COMIC
BOOKS, WITH MANUFACTURING FACILITIES IN THE UNITED STATES AND THE REPUBLIC OF
IRELAND.

                                                                   [PHOTO}

<PAGE>

THE WORLD OF TOPPS PRODUCTS

[LOGO OF GLOBE]                              [LOGO}TOPPS 


[PHOTOS]








      THE TOPPS COMPANY, INC. ONE WHITEHALL STREET NEW YORK, NY 10004-2109
                  PHONE: (212) 376-0300 o FAX: (212) 376-0573


<PAGE>

- --------------------------------------------------------------------------------
                               Table of Contents
- --------------------------------------------------------------------------------


                                                                      Page

Letter to Stockholders                                                 1

Financial Highlights                                                   6

Management's Discussion and Analysis of
     Financial Condition and Results of Operations                     7

Consolidated Financial Statements                                     11

Notes to Consolidated Financial Statements                            16

Report of Independent Public Accountants                              31

Market and Dividend Information                                       31

Selected Consolidated Financial Data                                  32

Directors, Officers, Stockholder and Other Information                33


<PAGE>

To Our Stockholders

     Progress in many areas of the business during fiscal 1996 was overshadowed
by the effects of a depressed domestic market for sports products. Net sales in
total were virtually flat (up $100K) as compared with last year and net income
fell from $15.7 million to $8.4 million. In short, an important segment of our
business is still down but the year was marked by a number of positive
developments within the Company.

     For example, highlights of fiscal 1996 include: a record year for
confectionery sales; expansion of product lines and global reach through the
acquisition of Merlin Publishing International Limited; successful entry into
the mini-collectibles category; the opening of new subsidiaries in Canada and
Mexico; significant reduction of pre-production costs; the formation of a joint
venture with a technology company to produce CD-ROM sports products; and further
strengthening of our management team.

     These plus other Company activities, achievements and areas of opportunity
are described in some detail below.

Collectible Picture Products

Sports

     According to statistics compiled by the Sports Card Manufacturers'
Association, in calendar 1995, sales of sports cards in the U.S. declined by
over 25% from 1994, and by more than 40% over the last three years. The number
of collectors has dropped significantly, and those that remain are spending
less. There are several reasons for this: product and brand proliferation and
overproduction beginning in the late 1980's have led to collector confusion and
oversupply; labor strife and adverse publicity have left fans feeling
disenfranchised; the growth of sports-related merchandise choices in the past
few years has increased competition for consumer spending; and retailers, faced
with declining category sales and increased complexity, have cut back on shelf
space, inhibiting impulse sales.

     Consequently, the profitability of the sports business declined in fiscal
1996. Painful though it might be in the short term, our strategy was to protect
sports card margins to the extent possible without risking the strength of our
consumer brand franchises. We believe the negative trends will ultimately
moderate and, when they do, we want to be poised to compete with our strong
brands, excellent distribution and efficient operations. In the meantime, we
will continue to take advantage of every possible opportunity to move ahead.
Here are several examples of our efforts in that regard.

     BAZOOKA brand baseball cards, introduced last May, delivered an extra
measure of fun to consumers by including bubble gum inside packages for the
first time in five years and a game feature on every card back, all at a price
point that even our youngest collectors could easily afford. The product was
received well enough to merit a return this year, gum and all, with a new game
that incorporates characters from BAZOOKA JOE comics.


                                       1
<PAGE>

     Toward the end of our fiscal year, 1996 TOPPS Baseball, on sale in December
1995, was the hottest baseball product in the market. A special insert set of
reprints of Mickey Mantle cards, part of our heritage, helped stimulate a great
deal of collector interest and favorable press. Articles about the TOPPS brand
and Mantle inserts appeared in Sports Illustrated, USA Today and The Wall Street
Journal, among many others. Additional Mickey Mantle promotions, including
giveaways of rare, valuable originals of his Topps cards and cards with
previously unseen photography will be employed throughout the current baseball
season.

     Several new technologies were introduced last year through our special
insert cards. One in particular, "laser-cut," proved so popular with collectors
that this year we plan to market an entirely new brand featuring this special
technology. Fiscal 1997 will see a host of other new products as well, from a
hobby-only brand named TOPPS GALLERY, to cards with gold-gilt edges and sets of
TOPPS brand cards sold in packaging resembling mini cereal boxes. Each new
product will be aimed at a particular segment of the market, as we continue
efforts to create and position brands to satisfy the diverse preferences of the
collector population.

     Underlying the marketing and promotional activities of fiscal 1996 was an
attempt to encourage more fan involvement and interest in the sports themselves.
Topps sponsored the collectibles show at the NFL's Pro Bowl, and secured
exclusive rights to sell a special set of cards related to that event. We also
sponsored the NHL's SuperSkills competition, a 27 city event culminating at the
NHL All-Star game for which a special card set was produced as well. This year
we expect to offer several interactive promotions and, since fiscal 1997 marks
Topps' 40th anniversary of producing professional football cards, we will
celebrate this rich history through special events and promotions.

     In summary, the sports card market has been contracting for the past couple
of years, and, no doubt, fiscal 1997 will bear its own challenges. But with
positive team and individual performances on the field, and no labor actions or
shortened seasons off the field, it is our hope that more and more fans and
collectors, old and new, will find their way to this great hobby. By offering an
innovative product lineup and appealing brands, we will be well positioned to
capture some lost ground and begin rebuilding a platform for profitable growth.

Entertainment

     Results were brighter in our entertainment business, which is comprised of
cards, comic books, and magazines. These products enjoyed substantial sales
growth (well over 50%) versus fiscal 1995. One of the key contributors to this
performance was the Star Wars franchise, continuing a three year trend of Topps
successfully marketing this timeless property. We will continue in fiscal 1997
with exciting Star Wars new card products including a collection utilizing
chromium technology under the popular TOPPS FINEST brand, plus a special product
featuring original artwork created specifically for Topps by the


                                       2
<PAGE>


Hildebrandt brothers, two of the most widely regarded artists in the card and
comic community. We are also planning to publish a 20th anniversary Star Wars
magazine.

     Another success story involves The X-Files, a television property with
ever-growing mystique and popularity. Our full line of comic books featuring
this property sold very well all year long, with Topps trading card sets being
similarly well received. Continuation of the comic book series and quarterly
magazines in America, plus additional card sets both here and abroad, are
expected to make a good showing in fiscal 1997.

     As this letter goes to press, we are actively booking orders for a Topps
card collection based on the best selling children's book series Goosebumps.
Scholastic is selling three million Goosebumps books per month (a record) and
the TV show is topping the charts. We are also busy with two of this summer's
anticipated movie blockbusters, Independence Day by Twentieth Century Fox and
Dragonheart from MCA-Universal.

     And finally, Topps is going "Hollywood". Last year we reported that Warner
Bros. had purchased an option on behalf of director Tim Burton for film and
ancillary rights to Topps self-created property, MARS ATTACKS. We can now report
that principal photography is almost complete, and a Christmas 1996 release date
has been scheduled. Among others, the cast includes Jack Nicholson, Glenn Close,
Pierce Brosnan and Annette Bening. Initially, Topps can benefit through sales of
MARS ATTACKS card sets and comics based on the movie, as well as from royalties
generated through licensing of the classic (i.e., non-movie based) MARS ATTACKS
property. Toy and apparel licenses are already in place.

Confectionery

     The confectionery business had record sales of $95.5 million in fiscal
1996, up 13.9% from fiscal 1995. Much of this growth is the result of bringing
our core brands, particularly PUSH POP, to children overseas. We will continue
efforts to market globally in fiscal 1997, and products such as RING POP and new
TONGUE SUCKER should be prime beneficiaries of this strategy. Advertising and
promotional support is planned for virtually all of our lollipop brands.

     The BAZOOKA line showed off its updated look in fiscal 1996, with a new
logo and packaging that received favorable national media attention. Several
changes are now underway to optimize this brand, including product
configurations that target seasonal sales such as Halloween and back-to-school,
new gum flavors, and completely new products bearing the BAZOOKA brand name. We
are also preparing events and promotions for the brand's 50th anniversary which
arrives in 1997.

Company-Wide Activities

International

     Expanding internationally continues to be one of the top priorities for the
Company. Our acquisition of Merlin Publishing International Limited during
fiscal 1996 provided a greater European infrastructure and critical mass beyond
current Ireland operations. With 


                                       3
<PAGE>

UK headquarters and subsidiaries in France, Italy, Spain, and the Netherlands
(which serves Germany, among other countries), Merlin provides an excellent
boost from which to grow sports, entertainment and confectionery brands
overseas. To that end, we are adding full-time confectionery managers in Italy,
France, and Germany early this year. In addition, the contribution of Merlin's
sticker and album business can be improved by more selective product offerings
and expansion of the sports business beyond present levels. Through its sales of
Premier League Football collections in the United Kingdom, Merlin has
demonstrated a superb ability to market to young consumers.

     Elsewhere, we have opened new subsidiaries in Canada and Mexico in fiscal
1996. Canada had a successful year and Mexico, which just recently came on line,
is now set for progress in fiscal 1997. Additional subsidiaries and
distribution/marketing partnerships are planned for parts of South America and
the Pacific Rim. From a strategic standpoint, our initial aim is to get
sufficient sales and profits from each target market to fund and establish
offices on-site, which would be staffed by a strong team of international
managers who, in the aggregate, will build a formidable global business.

Operations

     Progress was also made on the operations side of the business. By
coordinating the efforts of our manufacturing, sports, art, and logistics
functions, a variety of aggressive programs were implemented or enhanced to
realize cost savings. Doing so has become increasingly important as the
complexity and competitiveness of the card market continue to spiral upward.

     For example, we managed to decrease our total sports card development costs
even though the number of product releases expanded. This was accomplished
through design and layout changes, rigorous vendor qualification, and
implementation of more sophisticated systems for tracking costs through each
step in the process. These improvements will have a greater financial impact in
the new year, as we realize their annualized benefit and have the opportunity to
refine changes still further.

     A number of other operational improvements were made in fiscal 1996.
Obsolescence was decreased through improved forecasting and manufacturing
changes; waste was reduced at our plant to the degree possible; costs of
selected purchased materials were cut and freight costs were reduced. Additional
programs which produce more savings and promote greater efficiency are essential
and ongoing.

Other New Products/New Business

     The Company constantly seeks to identify new growth opportunities which
best leverage our corporate strengths and provide good returns on investment. In
fiscal 1996, the most apparent of these was the acquisition of Merlin, which has
already been discussed, but there are other signs of progress as well.


                                       4
<PAGE>

     During the year Topps entered the mini-collectible category with a product
called Puppy In My Pocket. Consumer response compelled us to develop additional
entries, the next of which will be TOPPS BABY WILD ANIMALS, scheduled for sale
both domestically and abroad in fiscal 1997. TV advertising tests begin in
Europe early June.

     Last December, we entered into a joint venture agreement with the
technology company, Data Systems & Software, Inc., to produce CD-ROM sports
products. Our partners will furnish the programming, production, and technology
expertise while Topps provides the brand name, sports knowledge, and certain
useful marketing experience. First products from this venture should ship later
this year and may strike a compelling chord with consumers; of course, only time
will tell.

In Conclusion

     A great deal of work went into producing the results described throughout
this report. Once again, we thank the entire Topps team of employees here and
overseas for their dedication and tireless efforts. We are also grateful to our
customers, licensors, stockholders and suppliers for their valued support.


For the Board of Directors
May 22, 1996



     Arthur T. Shorin                                  John J. Langdon
Chairman of the Board and                               President and
   Chief Executive Officer                         Chief Operating Officer


                                       5
<PAGE>

- --------------------------------------------------------------------------------
                              Financial Highlights
- --------------------------------------------------------------------------------


                                                     Year Ended
                                      ----------------------------------------
                                          MARCH        February       February
                                         2, 1996       25, 1995       26, 1994
                                       (53 WEEKS)     (52 weeks)     (52 weeks)
- --------------------------------------------------------------------------------
                                    (In thousands of dollars, except share data)

Net sales                             $   265,495    $   265,386    $   268,047
- --------------------------------------------------------------------------------
Income from operations                     16,571         26,924         45,930
- --------------------------------------------------------------------------------
Net income                                  8,394         15,747         26,592
- --------------------------------------------------------------------------------

Cash provided by operations                 4,149          4,844         43,247
- --------------------------------------------------------------------------------
Working capital                            31,278         30,917         23,624
- --------------------------------------------------------------------------------
Current ratio                               138.6%         163.1%         138.1%
- --------------------------------------------------------------------------------

Net property, plant and equipment          31,610         31,964         29,479
- --------------------------------------------------------------------------------
Stockholders' equity                       81,850         73,869         66,955
- --------------------------------------------------------------------------------

Per share data:
  Net income                          $       .18    $       .33    $       .57
- --------------------------------------------------------------------------------
  Book value                                 1.74           1.57           1.42
- --------------------------------------------------------------------------------
Weighted average shares outstanding    47,047,251     47,039,287     47,030,902
- --------------------------------------------------------------------------------


- --------------------------------------------------------------------------------
                               Corporate Profiles
- --------------------------------------------------------------------------------

The Topps Company, Inc. is an international marketer of entertainment products,
principally collectible picture cards, sticker and album collections,
confections and comic books, with manufacturing facilities in the United States
and the Republic of Ireland. The Company, founded in 1938, created BAZOOKA brand
bubble gum in 1947 and marketed its first TOPPS baseball cards in 1951.


                                        6
<PAGE>

- --------------------------------------------------------------------------------
                      Management's Discussion and Analysis
                of Financial Condition and Results of Operations
- --------------------------------------------------------------------------------

The following table sets forth, for the periods indicated, net sales by product
group:


                                                      Year Ended
                                          -------------------------------------
                                             MARCH       February     February
                                            2, 1996      25, 1995     26, 1994
                                          (53 WEEKS)    (52 weeks)   (52 weeks)
- -------------------------------------------------------------------------------
                                              (In thousands of dollars)

Collectible picture products              $169,983      $181,541      $193,528
- -------------------------------------------------------------------------------
Confectionery products                      95,512        83,845        74,519
- -------------------------------------------------------------------------------
     Total                                $265,495      $265,386      $268,047
- -------------------------------------------------------------------------------


RESULTS OF OPERATIONS

Fiscal 1996 Versus 1995*

The Company's net sales in 1996 of $265,495,000 were virtually even with those
in 1995 of $265,386,000. The 1996 sales results were a combination of lower
sales of collectible picture products offset by higher sales of confectionery
products.

Net sales of collectible picture products, which consist principally of sports
cards, entertainment cards, comic books and the Merlin line of sticker and album
collections acquired in July 1995, decreased 6.4% in 1996 to $169,983,000 from
$181,541,000 in 1995. This decrease in sales was the result of both lower
shipments and a higher rate of returns on sports card products, principally
major league baseball and NBA basketball. Growth in sales of entertainment cards
and comic books, as well as the inclusion of seven months of the Merlin
business, helped offset the decrease in sports card products. Collectible
picture products accounted for 64.0% of total net sales of the Company in 1996,
versus 68.4% in 1995.

According to industry statistics, the sports card category continued to contract
in calendar 1995. The Company believes that the number of collectors declined
and that those who remained spent less. There are several reasons for this:
product and brand proliferation which led to consumer confusion and oversupply,
labor strife which left fans feeling disenfranchised, a competitive rise in
other sports-related merchandise choices and a reduction in retailer support.
Although further declines may occur over the near term, the Company believes
that these negative industry trends will moderate over the longer term.

- --------------------------------------------------------------------------------
* Unless otherwise indicated, all date references to 1997, 1996, 1995 and 1994
refer to the fiscal years ending or ended March 1, 1997, March 2, 1996, February
25, 1995 and February 26, 1994, respectively.


                                       7
<PAGE>

Net sales of confectionery products, which include BAZOOKA brand bubble gum,
RING POP and PUSH POP lollipops and other novelty candy products, increased
13.9% in 1996 to $95,512,000 from $83,845,000. This growth was the result of
stronger lollipop sales internationally and the introduction of two new
products, ROLLER POP and Puppy in my Pocket. The Company's confectionery
business accounted for 36.0% of total 1996 net sales, compared to 31.6% in 1995.
In 1997, the Company intends to increase its emphasis on the sales and
profitability of its core confectionery products as well as to develop and
market new products, when opportunities arise.

Gross profit as a percentage of net sales decreased slightly to 30.4% in 1996
from 30.9% in 1995. This is the result of higher costs as a percentage of sales
in our domestic business. In addition, profit performance was negatively
impacted by minimum guarantee shortfalls of $2.8 million under certain of the
Company's licensing agreements. The Company was successful in reducing the
provision for inventory obsolescence through improved sales forecasting
techniques and a reduction in production lead times.

Royalties and other income net of expenses were $3,129,000 in 1996 as compared
with $2,957,000 in 1995. The increase in 1996 was driven by licensing income
which was partially offset by settlement costs resulting from a class action
suit. In the future, other income net of expenses will be negatively impacted by
the expiration of a long-term licensing agreement in Argentina and the lack of
repetition of certain one-time income items which benefitted 1996.

Selling, general and administrative expenses increased as a percentage of net
sales to 25.3% in 1996 from 21.8% in 1995. This increase was driven by higher
advertising and distribution spending stemming from the expansion of PUSH POP
and RING POP in foreign markets, as well as by costs to reorganize and redirect
the domestic sales force in order to increase the Company's focus on national
accounts and hobby distributors.

In 1997, the Company plans to step up domestic advertising levels behind RING
POP and PUSH POP lollipops and to spend selectively to strengthen its sports
card brand franchises. Advertising levels are expected to remain relatively high
overseas as the Company continues its efforts to expand distribution,
particularly in Europe and Latin America.

The effective tax rate of 44.5% in 1996 reflected provisions for federal, state
and local income taxes in accordance with statutory income tax rates. It
exceeded the 42.5% tax rate in 1995 as a result of the Merlin acquisition.

Net income decreased to $8,394,000, or $.18 per share in 1996, from $15,747,000,
or $.33 per share in 1995, respectively.

Fiscal 1995 Versus 1994

In 1995, the Company's net sales decreased 1.0% to $265,386,000 from
$268,047,000 in 1994 as lower sales of collectible picture products were largely
offset by increased sales of confectionery products.


                                       8
<PAGE>

Collectible picture products decreased 6.2% from $193,528,000 in 1994 to
$181,541,000 in 1995. All components of collectible picture products were down
versus the prior year with sports cards accounting for the largest portion.
Baseball and hockey card sales, which were impacted by labor disputes, recorded
the biggest percentage declines, with increases in basketball and football card
sales offsetting approximately 70% of those declines.

Sales of confectionery products increased 12.5% in 1995 to $83,845,000 from
$74,519,000 in 1994. This increase resulted primarily from higher unit sales of
lollipop products both internationally and in the U.S.

Gross profit as a percentage of net sales decreased to 30.9% in 1995 from 34.9%
in 1994. This decline in gross profit resulted from, among other things, higher
product development costs and inventory obsolescence associated with sports card
products. In addition, gross profit was negatively impacted by a $1.7 million
provision related to the hockey royalty minimum guarantee.

Royalties and other income were $2,957,000 in 1995 compared with $3,318,000 in
1994. The decrease in royalty income resulted primarily from lower sales of
sports cards by the Company's Canadian licensee. During 1995, the Company
negotiated with its licensee in Canada to remove collectible picture products
from the license and accordingly, began marketing collectible picture products
directly in Canada.

Selling, general and administrative expenses increased as a percentage of net
sales to 21.8% in 1995 from 19.0% in 1994. The increase in 1995 resulted
primarily from increased advertising and promotional expenses in connection with
the Company's baseball and basketball products.

The effective tax rate was 42.5% in 1995 versus an effective rate of 42.3% in
1994.

Net income decreased to $15,747,000, or $.33 per share in 1995, compared to
$26,592,000, or $.57 per share in 1994.

Quarterly Comparisons

Management believes that quarter-to-quarter comparisons of sales and operating
results are affected by a number of fluctuating factors, including the timing of
product introductions and variations in shipping and factory scheduling
requirements. Thus, annual sales and earnings amounts are unlikely to consist of
equal quarterly portions. See Note 14 of Notes to Consolidated Financial
Statements.

Inflation

The Company has been subject to price increases for materials, labor, royalty
rates, utilities and services, which have been partially offset by effective
buying of materials and by adjustment in the contents of finished products and
their prices, as competition has permitted.


                                       9
<PAGE>

Liquidity and Capital Resources

On June 30, 1995, the Company entered into a $65 million credit agreement (the
"Credit Agreement") with a syndicate of banks which consisted of a $50 million
term loan to finance the Merlin acquisition, a $2 million letter of credit
facility and a $13 million revolving credit facility to be used for working
capital and general corporate purposes. For the year ended March 2, 1996,
interest rates on the outstanding balances were variable and were a function of
short-term indices and the Company's consolidated leverage ratio. Beginning in
April 1996 and subsequent to the fiscal year just ended, interest rates on half
of the outstanding principal of the loan will be variable and a function of
short-term indices and the Company's consolidated leverage ratio, while interest
rates on the balance of the outstanding loan will be fixed for two years as a
result of interest rate swap agreements and will be, therefore, a function of
interest rates at the commencement of the swap transactions and the Company's
consolidated leverage ratio. The Credit Agreement contains restrictions and
prohibitions of a nature generally found in loan agreements of this type and
requires the Company, among other things, to comply with certain financial
covenants, limits the Company's ability to sell or acquire assets or borrow
additional money (other than through the revolving facility), and prohibits the
payment of dividends. The Credit Agreement is secured by a pledge of 65% of the
stock of Merlin.

As of March 2, 1996, the Company had $24,154,000 in cash, and $44,300,000 in
debt as a result of the Merlin acquisition. Capital expenditures for fiscal 1996
totaled $2,147,000, the majority of which were related to the expansion of
computer systems throughout the Company and repair and maintenance at the
Company's manufacturing facilities in Pennsylvania and Ireland.

Management believes that, in light of the Company's borrowing capacity, cash on
hand as of March 2, 1996 and expected cash flow from operations, the Company has
adequate cash to meet its working capital, capital expenditure and loan
repayment requirements for the foreseeable future.


                                       10
<PAGE>


- --------------------------------------------------------------------------------
                      Consolidated Statements of Operations
- --------------------------------------------------------------------------------

The Topps Company, Inc. and Subsidiaries
(In thousands of dollars, except share data)
<TABLE>
<CAPTION>
                                                                 Year Ended
                                                -------------------------------------------
                                                    MARCH         February       February
                                                   2, 1996        25, 1995       26,1994
                                                 (53 WEEKS)      (52 Weeks)     (52 Weeks)
- -------------------------------------------------------------------------------------------
<S>                                             <C>             <C>            <C>         
NET SALES                                       $    265,495    $    265,386   $    268,047
- -------------------------------------------------------------------------------------------

Cost of sales                                        184,880         183,429        174,565
- -------------------------------------------------------------------------------------------
     GROSS PROFIT ON SALES                            80,615          81,957         93,482
- -------------------------------------------------------------------------------------------
Royalties and other income                             3,129           2,957          3,318
- -------------------------------------------------------------------------------------------
                                                      83,744          84,914         96,800
- -------------------------------------------------------------------------------------------
Selling, general and administrative expenses          67,173          57,990         50,870
- -------------------------------------------------------------------------------------------
     INCOME FROM OPERATIONS                           16,571          26,924         45,930
- -------------------------------------------------------------------------------------------
Interest income (expense), net                        (1,447)            461            157
- -------------------------------------------------------------------------------------------
     INCOME BEFORE PROVISION FOR INCOME TAXES         15,124          27,385         46,087
- -------------------------------------------------------------------------------------------
Provision for income taxes                             6,730          11,638         19,495
- -------------------------------------------------------------------------------------------
     NET INCOME                                 $      8,394    $     15,747   $     26,592
- -------------------------------------------------------------------------------------------


NET INCOME PER SHARE                            $        .18    $        .33   $        .57
- -------------------------------------------------------------------------------------------
WEIGHTED AVERAGE SHARES OUTSTANDING               47,047,251      47,039,287     47,030,902
- -------------------------------------------------------------------------------------------
</TABLE>

See Notes to Consolidated Financial Statements.


                                       11
<PAGE>

- --------------------------------------------------------------------------------
                           Consolidated Balance Sheets
- --------------------------------------------------------------------------------


The Topps Company, Inc. and Subsidiaries
(In thousands of dollars, except share data)

                                                              MARCH     February
                                                             2, 1996    25, 1995
- --------------------------------------------------------------------------------
                                     ASSETS
- --------------------------------------------------------------------------------

CURRENT ASSETS:
- --------------------------------------------------------------------------------

     Cash and cash equivalents                               $ 24,154   $ 17,785
- --------------------------------------------------------------------------------
     Accounts receivable, less allowance for doubtful
        accounts of $888 (1996) and $875 (1995)                43,357     24,228
- --------------------------------------------------------------------------------
     Inventories                                               27,887     27,222
- --------------------------------------------------------------------------------
     Income tax receivable                                      3,008        552
- --------------------------------------------------------------------------------
     Prepaid expenses and other current assets                 13,865     10,158
- --------------------------------------------------------------------------------
          Total current assets                                112,271     79,945
- --------------------------------------------------------------------------------

PROPERTY, PLANT AND EQUIPMENT
- --------------------------------------------------------------------------------
     Land                                                         581        581
- --------------------------------------------------------------------------------
     Buildings and improvements                                21,843     20,831
- --------------------------------------------------------------------------------
     Machinery and equipment                                   30,808     28,683
- --------------------------------------------------------------------------------
          Total property, plant and equipment                  53,232     50,095
- --------------------------------------------------------------------------------
     Less accumulated depreciation                             21,622     18,131
- --------------------------------------------------------------------------------
          Property, plant and equipment, net                   31,610     31,964
- --------------------------------------------------------------------------------

INTANGIBLE ASSETS, net of amortization of $32,844 (1996)
  and $30,532 (1995)                                           70,447     22,901
- --------------------------------------------------------------------------------

OTHER ASSETS                                                    2,799      1,514
- --------------------------------------------------------------------------------

TOTAL ASSETS                                                 $217,127   $136,324
- --------------------------------------------------------------------------------


                                       12
<PAGE>

- --------------------------------------------------------------------------------
                           Consolidated Balance Sheets
- --------------------------------------------------------------------------------

                                                         MARCH         February
                                                        2, 1996        25, 1995
- --------------------------------------------------------------------------------
                      LIABILITIES AND STOCKHOLDERS' EQUITY
- --------------------------------------------------------------------------------
CURRENT LIABILITIES:
- -------------------------------------------------------------------------------
  Accounts payable                                     $  28,848      $  22,396
- -------------------------------------------------------------------------------
  Accrued expenses and other liabilities                  39,879         25,599
- -------------------------------------------------------------------------------
  Income taxes payable                                     5,466          1,033
- -------------------------------------------------------------------------------
  Current portion of long-term debt                        6,800           --
- -------------------------------------------------------------------------------
        Total current liabilities                         80,993         49,028
- -------------------------------------------------------------------------------
LONG-TERM DEBT, less current portion                      37,500           --
- -------------------------------------------------------------------------------
DEFERRED INCOME TAXES                                     11,192          9,630
- -------------------------------------------------------------------------------
OTHER LIABILITIES                                          5,592          3,797
- -------------------------------------------------------------------------------
        Total liabilities                                135,277         62,455
- -------------------------------------------------------------------------------
COMMITMENTS (SEE NOTE 15)

STOCKHOLDERS' EQUITY:
- -------------------------------------------------------------------------------
  Preferred Stock, par value $.01 per share,
    authorized 10,000,000 shares, none issued               --             --
- -------------------------------------------------------------------------------
  Common Stock, par value $.01 per share,
    authorized 100,000,000 shares, issued
    47,502,510 (1996) and 47,497,448 (1995)                  475            475
- -------------------------------------------------------------------------------
  Additional paid-in capital                              16,812         16,792
- -------------------------------------------------------------------------------
  Treasury Stock, 455,000 shares, at cost                 (6,120)        (6,120)
- -------------------------------------------------------------------------------
  Retained earnings                                       69,719         61,325
- -------------------------------------------------------------------------------
  Minimum pension liability adjustment                      (110)          --
- -------------------------------------------------------------------------------
  Cumulative adjustment due to foreign
   currency translation                                    1,074          1,397
- -------------------------------------------------------------------------------
        Total stockholders' equity                        81,850         73,869
- -------------------------------------------------------------------------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY             $ 217,127      $ 136,324
- -------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.


                                       13
<PAGE>

- --------------------------------------------------------------------------------
                      Consolidated Statements of Cash Flows
- --------------------------------------------------------------------------------

The Topps Company, Inc. and Subsidiaries
(In thousands of dollars)


<TABLE>
<CAPTION>
                                                                         Year Ended
                                                             ----------------------------------
                                                               MARCH      February    February
                                                              2, 1996     25, 1995    26, 1994
                                                             (53 WEEKS)  (52 Weeks)  (52 Weeks)
- -----------------------------------------------------------------------------------------------
<S>                                                          <C>         <C>         <C>     
CASH PROVIDED BY (USED FOR) OPERATIONS:
- -----------------------------------------------------------------------------------------------
   Net income                                                $  8,394    $ 15,747    $ 26,592
- -----------------------------------------------------------------------------------------------
   Add (subtract) non-cash items included in income:
- -----------------------------------------------------------------------------------------------
     Depreciation and amortization                              5,562       5,216       5,017
- -----------------------------------------------------------------------------------------------
     Deferred taxes on income                                    (912)      1,072         775
- -----------------------------------------------------------------------------------------------
   Net effect of changes in:
- -----------------------------------------------------------------------------------------------
     Receivables                                                1,831      (1,780)      3,176
- -----------------------------------------------------------------------------------------------
     Inventories                                                  597      (1,407)      2,267
- -----------------------------------------------------------------------------------------------
     Income tax receivable                                     (2,456)       (552)     14,094
- -----------------------------------------------------------------------------------------------
     Prepaid expenses and other current assets                 (2,583)     (1,413)       (278)
- -----------------------------------------------------------------------------------------------
     Other assets                                              (1,389)        (46)     (1,468)
- -----------------------------------------------------------------------------------------------
     Payables and other current liabilities                    (5,287)    (12,920)     (6,989)
- -----------------------------------------------------------------------------------------------
     Other                                                        392         927          61
- -----------------------------------------------------------------------------------------------
          Cash provided by operations                           4,149       4,844      43,247
- -----------------------------------------------------------------------------------------------
CASH USED FOR INVESTING ACTIVITIES:
- -----------------------------------------------------------------------------------------------
   Additions to property, plant and equipment                  (2,147)     (4,945)     (4,205)
- -----------------------------------------------------------------------------------------------
   Purchase of Merlin, net of cash acquired                   (39,953)       --          --
- -----------------------------------------------------------------------------------------------
          Cash used for investing activities                  (42,100)     (4,945)     (4,205)
- -----------------------------------------------------------------------------------------------
CASH PROVIDED BY (USED FOR) FINANCING ACTIVITIES:
- -----------------------------------------------------------------------------------------------
   Proceeds from borrowing                                     50,000        --          --
- -----------------------------------------------------------------------------------------------
   Reduction of debt                                           (5,700)       --       (12,000)
- -----------------------------------------------------------------------------------------------
   Dividends paid                                                --        (9,878)    (13,169)
- -----------------------------------------------------------------------------------------------
   Exercise of employee stock options                              20          27          27
- -----------------------------------------------------------------------------------------------
          Cash provided by (used for) financing activities     44,320      (9,851)    (25,142)
- -----------------------------------------------------------------------------------------------
NET INCREASE (DECREASE) IN CASH                                 6,369      (9,952)     13,900
- -----------------------------------------------------------------------------------------------
CASH AT BEGINNING OF YEAR                                      17,785      27,737      13,837
- -----------------------------------------------------------------------------------------------
CASH AT END OF YEAR                                          $ 24,154    $ 17,785    $ 27,737
- -----------------------------------------------------------------------------------------------


Interest paid                                                $  2,217    $    130    $    295
- -----------------------------------------------------------------------------------------------
Income taxes paid                                            $ 10,587    $ 10,941    $ 18,422
- -----------------------------------------------------------------------------------------------
</TABLE>


See  Notes to Consolidated Financial Statements.


                                       14
<PAGE>

- --------------------------------------------------------------------------------
                 Consolidated Statements of Stockholders' Equity
- --------------------------------------------------------------------------------

The Topps Company, Inc. and Subsidiaries
(In thousands of dollars)

<TABLE>
<CAPTION>
                                                                                                                        Cumulative
                                                                                                                        Adjustment
                                                                                                             Minimum      Due to
                                                                       Additional                            Pension      Foreign
                                                             Common      Paid-in     Treasury    Retained    Liability    Currency
                                                 Total        Stock      Capital      Stock      Earnings   Adjustment   Translation
- ------------------------------------------------------------------------------------------------------------------------------------

<S>                                            <C>          <C>         <C>         <C>          <C>          <C>          <C>     
Balance at February 27, 1993                   $ 54,366     $    475    $ 16,738    $ (6,120)    $ 42,033     $   --       $  1,240
- ------------------------------------------------------------------------------------------------------------------------------------

Exercise of employee
     stock options                                   27         --            27        --           --           --           --
- ------------------------------------------------------------------------------------------------------------------------------------
Translation adjustment                             (332)        --          --          --           --           --           (332)
- ------------------------------------------------------------------------------------------------------------------------------------
Dividends paid                                  (13,169)        --          --          --        (13,169)        --           --
- ------------------------------------------------------------------------------------------------------------------------------------
Minimum pension liability
     adjustment                                    (529)        --          --          --           --           (529)        --
- ------------------------------------------------------------------------------------------------------------------------------------
Net income                                       26,592         --          --          --         26,592         --           --
- ------------------------------------------------------------------------------------------------------------------------------------

Balance at February 26, 1994                     66,955          475      16,765      (6,120)      55,456         (529)         908
- ------------------------------------------------------------------------------------------------------------------------------------
Exercise of employee
     stock options                                   27         --            27        --           --           --           --
- ------------------------------------------------------------------------------------------------------------------------------------
Translation adjustment                              489         --          --          --           --           --            489
- ------------------------------------------------------------------------------------------------------------------------------------
Dividends paid                                   (9,878)        --          --          --         (9,878)        --           --
- ------------------------------------------------------------------------------------------------------------------------------------
Minimum pension liability
     adjustment                                     529         --          --          --           --            529         --
- ------------------------------------------------------------------------------------------------------------------------------------
Net income                                       15,747         --          --          --         15,747         --           --
- ------------------------------------------------------------------------------------------------------------------------------------

Balance at February 25, 1995                     73,869          475      16,792      (6,120)      61,325         --          1,397
- ------------------------------------------------------------------------------------------------------------------------------------
Exercise of employee
     stock options                                   20         --            20        --           --           --           --
- ------------------------------------------------------------------------------------------------------------------------------------
Translation adjustment                             (323)        --          --          --           --           --           (323)
- ------------------------------------------------------------------------------------------------------------------------------------
Minimum pension liability
     adjustment                                    (110)        --          --          --           --           (110)        --
- ------------------------------------------------------------------------------------------------------------------------------------
Net income                                        8,394         --          --          --          8,394         --           --
- ------------------------------------------------------------------------------------------------------------------------------------

BALANCE AT MARCH 2, 1996                       $ 81,850     $    475    $ 16,812    $ (6,120)    $ 69,719     $   (110)    $  1,074
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

See Notes to Consolidated Financial Statements.


                                       15
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

o    The consolidated financial statements include the accounts of the Company,
     Topps Ireland Limited ("TIL"), a wholly owned subsidiary incorporated in
     the Republic of Ireland, Topps Canada, Inc. ("Canada"), a wholly owned
     subsidiary incorporated under the Canadian Business Corporations Act and
     Merlin Publishing International Limited ("Merlin"), a wholly owned
     subsidiary incorporated in the United Kingdom. All intercompany items and
     transactions have been eliminated in consolidation.

     The Company and its subsidiaries, with the exception of Merlin, have fiscal
     years which end on the Saturday closest to the end of February. Merlin's
     fiscal year ends on January 31st.

o    Asset and liability accounts of TIL, Canada and Merlin are translated at
     the current exchange rate at the balance sheet date and income items are
     translated at the average exchange rate for the period. Resulting
     translation adjustments are reflected as a separate component of
     stockholders' equity. Realized gains and losses on all foreign exchange
     transactions are reported in income.

     TIL and Merlin enter into foreign currency forward sales and purchase
     contracts in order to hedge exposure from transactions denominated in
     foreign currencies.

o    The Company considers investments in highly liquid debt instruments with a
     maturity of three months or less to be cash equivalents.

o    Inventories are stated at lower of cost or market. Cost is determined on
     the first-in, first-out basis.

o    Property, plant and equipment are stated at cost. Depreciation is computed
     using the straight-line method. Estimated useful lives in computing
     depreciation are twenty-five years for buildings and three to twelve years
     for machinery and equipment.

     Major additions and betterments are capitalized and depreciated over the
     estimated useful lives of the related assets. Maintenance, repairs and
     minor improvements are charged to expense as incurred.

     The cost and related accumulated depreciation of fixed assets which are
     sold or otherwise disposed of are removed from the accounts and any gain or
     loss is included in income.

o    Intangible assets include trademarks, the value of sports, entertainment
     and proprietary product rights and goodwill (the excess of the purchase
     price over the estimated fair value of identifiable net assets acquired)
     associated with the Merlin acquisition. Amortization is by the
     straight-line method over estimated lives of up to forty years. Management
     evaluates the recoverability of intangible assets based on projections of
     future earnings on an undiscounted basis, attributable to the individual
     assets acquired.


                                       16
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


o    Sales are recorded upon shipment of product. Sales made on a returnable
     basis are recorded net of provisions for estimated returns. These estimates
     are revised, as necessary, to reflect actual experience and market
     conditions.

o    The preparation of financial statements in conformity with generally
     accepted accounting principles requires management to make estimates and
     assumptions which affect the reporting of assets and liabilities as of the
     dates of the financial statements and revenues and expenses during the
     reporting period. These estimates primarily relate to provision for sales
     returns, allowance for doubtful accounts and inventory obsolescence. Actual
     results could differ from these estimates.

o    In March 1995, the FASB issued SFAS No. 121, "Accounting for the Impairment
     of Long-Lived Assets and for Long-Lived Assets to be Disposed Of". This
     standard is effective for the Company's financial statements beginning in
     fiscal 1997. SFAS No. 121 establishes the accounting for the impairment of
     long-lived assets, certain identifiable intangibles and goodwill related to
     those assets to be held and used for long-lived assets and certain
     identifiable intangibles to be disposed of. In the opinion of the Company's
     management, it is not anticipated that the adoption of SFAS No. 121 will
     have a material effect on the results of operations of the Company.

     In October 1995, the FASB issued SFAS No. 123, "Accounting for Stock-Based
     Compensation". The new standard defines a fair value method of accounting
     for the issuance of stock options and other equity instruments. Under the
     fair value method, compensation cost is measured at the grant date based on
     the fair value of the award and is recognized over the service period,
     which is usually the vesting period. Pursuant to SFAS No. 123, companies
     are encouraged, but are not required, to adopt the fair value method of
     accounting for employee stock-based transactions. Companies are also
     permitted to continue to account for such transactions under Accounting
     Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees"
     , but are required to disclose in a note to the financial statements pro
     forma net income and per share amounts as if the company had applied the
     new method of accounting. SFAS No. 123 also requires increased disclosure
     regarding the measurement and recognition of compensation for employee
     stock-based arrangements. The Company has elected to continue to account
     for such transactions under APB No. 25 and will disclose the required pro
     forma effect on net income and income per share beginning in 1997.

o    Certain items in the prior years' financial statements have been
     reclassified to conform with the current year's presentation.


                                       17
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


NOTE 2 - ACQUISITION

On July 6, 1995, the Company completed its acquisition of Merlin, a U.K.-based
publisher and marketer of sticker and album collections for $46,244,700 in cash.
The acquisition was accounted for under the purchase method. The purchase price
was allocated to the net tangible and intangible assets acquired based on
estimated fair values as of year end. The difference between the purchase price
and the related fair values of net assets acquired represents goodwill which is
being amortized on a straight-line basis over estimated useful lives of up to
forty years.

The following unaudited pro forma information presents the results of operations
of the Company as if the acquisition of Merlin had been consummated as of the
beginning of the periods presented. The pro forma information does not purport
to be indicative of what would have occurred had the acquisition been made as of
these dates or of the results which may occur in the future.



                                                              Year Ended
                                                     ---------------------------
                                                        March          February
                                                       2, 1996         25, 1995
                                                     (53 weeks)       (52 weeks)
- --------------------------------------------------------------------------------
                                                      (In thousands of dollars)
Net sales                                            $300,558           $307,014
- --------------------------------------------------------------------------------
Net income                                              7,819             14,983
- --------------------------------------------------------------------------------
Net income per share                                     0.17               0.32
- --------------------------------------------------------------------------------



NOTE 3 - INVENTORIES


                                                        March          February
                                                       2, 1996         25, 1995
- --------------------------------------------------------------------------------
                                                      (In thousands of dollars)
Raw materials                                        $  8,581           $  9,683
- --------------------------------------------------------------------------------
Work in process                                         3,221              3,738
- --------------------------------------------------------------------------------
Finished products                                      16,085             13,801
- --------------------------------------------------------------------------------
     Total                                           $ 27,887           $ 27,222
- --------------------------------------------------------------------------------


                                       18
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------

NOTE 4 - INTANGIBLE ASSETS


                                                        March          February
                                                       2, 1996         25, 1995
- --------------------------------------------------------------------------------
                                                      (In thousands of dollars)
Value of sports, entertainment and
  proprietary products                               $ 36,635           $ 26,590
- --------------------------------------------------------------------------------
Goodwill                                               65,691             26,843
- --------------------------------------------------------------------------------
Other intangible assets                                   965               --
- --------------------------------------------------------------------------------
Less: accumulated amortization                        (32,844)          (30,532)
- --------------------------------------------------------------------------------
     Total                                           $ 70,447          $ 22,901
- --------------------------------------------------------------------------------


NOTE 5 - ACCRUED EXPENSES AND OTHER LIABILITIES


                                                        March          February
                                                       2, 1996         25, 1995
- --------------------------------------------------------------------------------
                                                      (In thousands of dollars)
Royalties                                            $  4,636           $  4,373
- --------------------------------------------------------------------------------
Employee compensation                                   3,477              3,356
- --------------------------------------------------------------------------------
Provision for estimated losses
 on sales returns                                      22,123             12,921
- --------------------------------------------------------------------------------
Other                                                   9,643              4,949
- --------------------------------------------------------------------------------
     Total                                           $ 39,879           $ 25,599
- --------------------------------------------------------------------------------


NOTE 6 - DEPRECIATION AND AMORTIZATION

                                                       Year Ended
                                         ---------------------------------------
                                           March        February       February
                                          2, 1996       25, 1995       26, 1994
                                        (53 weeks)     (52 weeks)     (52 weeks)
- --------------------------------------------------------------------------------
                                                (In thousands of dollars)
Depreciation expense                     $3,146         $2,945         $2,746
- --------------------------------------------------------------------------------
Amortization of intangible assets         2,312          2,271          2,271
- --------------------------------------------------------------------------------
Amortization - other                        104           --             --
- --------------------------------------------------------------------------------
     Total                               $5,562         $5,216         $5,017
- --------------------------------------------------------------------------------


                                       19
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


NOTE 7 - LONG-TERM DEBT

                                                        March          February
                                                       2, 1996         25, 1995
- --------------------------------------------------------------------------------
                                                      (In thousands of dollars)

Term loan                                            $ 44,300           $   --
- --------------------------------------------------------------------------------
Less: current portion                                  (6,800)              --
- --------------------------------------------------------------------------------
     Total                                           $ 37,500           $   --
- --------------------------------------------------------------------------------


The scheduled repayment of debt is as follows:

FYE                                                    (In thousands of dollars)
- --------------------------------------------------------------------------------
1997                                                          $   6,800        
- --------------------------------------------------------------------------------
1998                                                             10,000        
- --------------------------------------------------------------------------------
1999                                                             10,000        
- --------------------------------------------------------------------------------
2000                                                             11,250        
- --------------------------------------------------------------------------------
2001                                                              6,250        
- --------------------------------------------------------------------------------
     Total                                                    $  44,300        
- --------------------------------------------------------------------------------


In connection with the acquisition of Merlin (see Note 2), the Company entered
into a bank credit agreement ("Credit Agreement" ) to obtain funds for the
purchase. The Credit Agreement provided for a $50,000,000 term loan, payable in
quarterly installments, a $2,000,000 letter of credit facility ($1,500,000 of
which was outstanding as of March 2, 1996) and availability of a $13,000,000
revolving credit facility (none of which was outstanding as of March 2, 1996)
all maturing on July 6, 2000. The Credit Agreement contains certain restrictive
covenants concerning indebtedness, capital expenditures, dividends, treasury
share acquisitions, interest coverage and operating profit, all as defined in
the Credit Agreement. The Company was in compliance with all such covenants at
March 2, 1996.

Interest on the Company's borrowings has been computed at LIBOR rates averaging
5.82% for the period ended March 2, 1996 plus the applicable margin of 1.25%.

A fee of .375% is charged on the unused balance of the letter of credit and
revolving credit facilities.


                                       20
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


NOTE 8 - INCOME TAXES

U.S. and foreign operations contributed to income before income taxes as
follows:

                                                       Year Ended
                                      ------------------------------------------
                                          March         February       February
                                         2, 1996        25, 1995       26, 1994
                                       (53 weeks)      (52 weeks)     (52 weeks)
- --------------------------------------------------------------------------------
                                               (In thousands of dollars)
     United States                      $ 7,689         $26,226         $44,766
- --------------------------------------------------------------------------------
     Ireland                              2,565           1,159           1,321
- --------------------------------------------------------------------------------
     United Kingdom                       4,650            --              --
- --------------------------------------------------------------------------------
     Canada                                 220            --              --
- --------------------------------------------------------------------------------
          TOTAL                         $15,124         $27,385         $46,087
- --------------------------------------------------------------------------------

Provision for income taxes consists of:

                                                       Year Ended
                                      ------------------------------------------
                                          March         February       February
                                         2, 1996        25, 1995       26, 1994
                                       (53 weeks)      (52 weeks)     (52 weeks)
- --------------------------------------------------------------------------------
                                               (In thousands of dollars)
Current income taxes:
- --------------------------------------------------------------------------------
     Federal                            $ 2,988         $ 8,043         $12,942
- --------------------------------------------------------------------------------
     Foreign                              3,317              92             952
- --------------------------------------------------------------------------------
     State and local                        899           2,550           4,826
- --------------------------------------------------------------------------------
          Total current                   7,204          10,685          18,720
- --------------------------------------------------------------------------------
Deferred income taxes:
- --------------------------------------------------------------------------------
     Federal                               (171)            806             994
- --------------------------------------------------------------------------------
     State and local                       (303)            147            (219)
- --------------------------------------------------------------------------------
          Total deferred                   (474)            953             775
- --------------------------------------------------------------------------------
          Total income tax expense      $ 6,730         $11,638         $19,495
- --------------------------------------------------------------------------------


                                       21
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


The reasons for the difference between the provision for income taxes and the
amount computed by applying the statutory federal income tax rate to income
before provision for income taxes are as follows:

                                                       Year Ended
                                      ------------------------------------------
                                          March         February       February
                                         2, 1996        25, 1995       26, 1994
                                       (53 weeks)      (52 weeks)     (52 weeks)
- --------------------------------------------------------------------------------
                                               (In thousands of dollars)

Computed expected tax provision:         $ 5,293         $ 9,584         $16,114
- --------------------------------------------------------------------------------
Increase (decrease) in taxes
  resulting from:
- --------------------------------------------------------------------------------
  State and local taxes, net
   of federal tax benefit                    588           1,753           2,994
- --------------------------------------------------------------------------------
  Operating results of
   foreign subsidiaries                      316            (266)            311
- --------------------------------------------------------------------------------
  Goodwill and other
   permanent differences                     533             567              76
- --------------------------------------------------------------------------------
                                         $ 6,730         $11,638         $19,495
- --------------------------------------------------------------------------------


The components of deferred income tax assets and liabilities are as follows:

                                                       Year Ended
                                      ------------------------------------------
                                          March         February       February
                                         2, 1996        25, 1995       26, 1994
- --------------------------------------------------------------------------------
                                               (In thousands of dollars)

Deferred income tax assets (included
  in prepaid expenses and other current
  assets):
- --------------------------------------------------------------------------------
  Provision for estimated losses
   on sales returns                      $ 2,599         $ 3,641         $ 4,468
- --------------------------------------------------------------------------------
Deferred income tax liabilities:

  Depreciation                           $ 4,668         $ 4,349         $ 4,254
- --------------------------------------------------------------------------------
  Undistributed earnings - foreign
    subsidiaries                           4,759           2,642           2,446
- --------------------------------------------------------------------------------
  Amortization and other                   1,765           2,639           2,685
- --------------------------------------------------------------------------------
    Total deferred income tax
     liabilities                         $11,192         $ 9,630         $ 9,385
- --------------------------------------------------------------------------------


                                       22
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


NOTE 9 - EMPLOYEE BENEFIT PLANS

Retirement Plans

The Company has a trusteed non-contributory defined benefit retirement plan
covering substantially all domestic non-bargaining unit personnel. Plan benefits
are based on years of service and the employee's average compensation in the 60
consecutive months which produce the highest average within the last 120 months
of employment. The Company funds pension costs in accordance with the funding
requirements of the Employee Retirement Income Security Act of 1974.
Contributions are intended to provide not only for benefits attributed to
service to date but also for those expected to be earned in the future. Plan
assets consist of high-quality, marketable fixed income and equity securities.

The following table sets forth the retirement plan's funded status as determined
by an independent actuary:


<TABLE>
<CAPTION>
                                                    March      February    February
                                                   2, 1996     25, 1995    26, 1994
- -----------------------------------------------------------------------------------
                                                       (In thousands of dollars)
<S>                                                <C>         <C>         <C>     
Actuarial present value of benefit obligation:
  Vested                                           $ 12,200    $  9,500    $  9,500
- -----------------------------------------------------------------------------------
  Non-vested                                            500         500         600
- -----------------------------------------------------------------------------------
       Accumulated benefit obligation              $ 12,700    $ 10,000    $ 10,100
- -----------------------------------------------------------------------------------

Projected benefit obligation                       $ 16,350    $ 13,000    $ 13,250
- -----------------------------------------------------------------------------------
Plan assets at market value                         (12,050)    (10,400)     (9,100)
- -----------------------------------------------------------------------------------
       Projected benefit obligation in excess
        of plan assets                                4,300       2,600       4,150
- -----------------------------------------------------------------------------------
Unrecognized net loss                                (4,280)     (3,053)     (4,252)
- -----------------------------------------------------------------------------------
Unrecognized transition asset                           320         365         573
- -----------------------------------------------------------------------------------
Minimum liability                                       310        --           529
- -----------------------------------------------------------------------------------
   Accrued (prepaid) pension liability             $    650    $    (88)   $  1,000
- -----------------------------------------------------------------------------------

Net pension expense included in the following
 components:
- -----------------------------------------------------------------------------------
  Service cost - benefits earned during the year   $    600    $    580    $    574
- -----------------------------------------------------------------------------------
  Interest cost on projected benefit obligation       1,150         963       1,010
- -----------------------------------------------------------------------------------
  Actual return on plan assets                       (1,720)       (502)       (676)
- -----------------------------------------------------------------------------------
  Net amortization and deferral                         855        (185)         80
- -----------------------------------------------------------------------------------
       Net pension expense                         $    885    $    856    $    988
- -----------------------------------------------------------------------------------
</TABLE>


                                       23
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


The Company also has defined benefit agreements, which are non-qualified, with
certain retirees and the Chairman and Chief Executive Officer. The table below
sets forth the funded status as determined by an independent actuary:


                                                        MARCH         February
                                                       2, 1996        25, 1995
- -------------------------------------------------------------------------------
                                                       (In thousands of dollars)
Present value of vested benefit obligation             $ 3,250       $ 2,350   
- -------------------------------------------------------------------------------
                                                                               
Projected benefit obligation in                                                
 excess of plan assets                                   3,900         3,300   
- -------------------------------------------------------------------------------
Unrecognized net loss                                     (375)         --     
- -------------------------------------------------------------------------------
Unrecognized transition obligation                      (1,040)       (1,120)
- -------------------------------------------------------------------------------
Minimum liability                                          765          --     
- -------------------------------------------------------------------------------
     Accrued pension liability                           3,250         2,180   
- -------------------------------------------------------------------------------
                                                                               
Net pension expense                                    $   380       $   324   
- -------------------------------------------------------------------------------


In accordance with FASB No. 87, the Company has recorded an additional minimum
pension liability for underfunded plans of $1,075,000 at March 2, 1996,
representing the excess of unfunded accumulated benefit obligations over
previously recorded pension cost liabilities. Accordingly, $965,000 of this
amount was recognized as an intangible asset, and $110,000 was recognized as a
reduction to retained earnings.

                                                    March    February   February
                                                   2, 1996   25, 1995   26, 1994
- --------------------------------------------------------------------------------
                                                     (In thousands of dollars)
Principal actuarial assumptions used for        
  measurement of projected benefit              
  obligations were:                             
- --------------------------------------------------------------------------------
     Discount rate                                   7.5%       8.5%       7.5%
- --------------------------------------------------------------------------------
     Rate of increase in future                 
      compensation level                             5.0%       5.0%       5.0%
- --------------------------------------------------------------------------------
     Long-term rate of return on assets              9.0%       8.0%       8.0%
- --------------------------------------------------------------------------------


The Company is a participant in a multi-employer defined contribution pension
plan covering domestic bargaining unit employees. In addition, the Company
sponsors a defined contribution plan, which qualifies under Sections 401(a) and
401(k) of the Internal Revenue Code. All non-bargaining unit employees are
eligible to participate; participation in the plan is optional. The Company does
not contribute to the plan. Pension expense for all plans was $1,780,000 (1996),
$2,238,000 (1995) and $1,874,000 (1994).


                                       24
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


Postretirement Health Care Benefit Plan

The Company provides certain postretirement health care benefits for employees
who meet minimum age and service requirements. The following tables set forth
the plan's status as determined by an independent actuary:

<TABLE>
<CAPTION>
                                                      March     February    February
                                                     2, 1996    25, 1995    26, 1994
- ------------------------------------------------------------------------------------
                                                        (In thousands of dollars)
<S>                                                 <C>         <C>         <C>    
Accumulated postretirement benefit obligation:
- -----------------------------------------------------------------------------------
     Retirees                                       $ 3,700     $ 3,300     $ 3,025
- -----------------------------------------------------------------------------------
     Active employees                                 3,500       3,100       2,953
- -----------------------------------------------------------------------------------
          Total                                       7,200       6,400       5,978
- -----------------------------------------------------------------------------------
Unrecognized net transition obligation               (4,100)     (4,321)     (4,561)
- -----------------------------------------------------------------------------------
Unrecognized net loss                                (1,292)       (971)       (855)
- -----------------------------------------------------------------------------------
          Accrued postretirement obligation         $ 1,808     $ 1,108     $   562
- -----------------------------------------------------------------------------------

The components of the net periodic
 postretirement benefit cost are as follows:
- -----------------------------------------------------------------------------------
     Service cost                                   $   170     $   200     $   165
- -----------------------------------------------------------------------------------
     Interest cost                                      510         453         414
- -----------------------------------------------------------------------------------
     Net amortization and deferral                      220         166         240
- -----------------------------------------------------------------------------------
          Postretirement benefit expense            $   900     $   819     $   819
- -----------------------------------------------------------------------------------

Actual assumptions used to measure the
 postretirement benefit cost are as follows:
- -----------------------------------------------------------------------------------
     Discount rate                                      7.5%        8.5%        7.5%
- -----------------------------------------------------------------------------------
     Health care trend rate
          Year end                                     10.5%       12.0%       13.5%
- -----------------------------------------------------------------------------------
          Decreasing to year 2010                       6.0%        6.0%        6.0%
- -----------------------------------------------------------------------------------

Effects of increasing the health care trend
  rates by one percentage point in each year
  are summarized below:
- -----------------------------------------------------------------------------------
   Increase in accumulated postretirement benefit
     obligation                                     $ 1,200     $ 1,050     $   973
- -----------------------------------------------------------------------------------
   Increase in the aggregate of service cost and
     interest cost                                      140         134         117
- -----------------------------------------------------------------------------------
</TABLE>


                                       25
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------

NOTE 10 - STOCK OPTION PLANS

Employee Plan

On March 30, 1987, the Company's Board of Directors and the Company's
stockholders approved the Company's 1987 Stock Option Plan (the " Plan" ) to
attract and retain key personnel. On June 24, 1992, the Company's stockholders
approved an amendment to the Plan that increases the aggregate number of shares
of Common Stock reserved for issuance under the Plan by an amount equal to
three-quarters of one percent (.75%) of the aggregate total number of shares
outstanding on the last day of each fiscal year. The Plan provides for the
granting of both non-qualified stock options and incentive stock options within
the meaning of Section 422A of the Internal Revenue Code. Under the Plan, no
options may be granted after March 29, 1997. Changes in outstanding options were
as follows:


<TABLE>
<CAPTION>
                                                Available                                                              Option
                                                for Grant       Outstanding      Unexercisable    Exercisable        Price per Share
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>              <C>                <C>              <C>            <C>      <C>    
Balance February 27, 1993                       1,130,300        1,341,212          412,000          929,212        $3.850 - $17.625
- ------------------------------------------------------------------------------------------------------------------------------------
     Exercisable during year                                                       (223,500)         223,500         14.500 - 17.625
- ------------------------------------------------------------------------------------------------------------------------------------
     Granted                                     (712,500)         712,500          712,500                            8.000 - 9.125
- ------------------------------------------------------------------------------------------------------------------------------------
     Cancelled                                     65,750          (65,750)         (46,500)         (19,250)         8.000 - 17.625
- ------------------------------------------------------------------------------------------------------------------------------------
     Exercised                                                      (6,750)                           (6,750)             4.037
- ------------------------------------------------------------------------------------------------------------------------------------
     Annual increase                              352,768                                                                           
- ------------------------------------------------------------------------------------------------------------------------------------
Balance February 26, 1994                         836,318        1,981,212          854,500        1,126,712          3.850 - 17.625
- ------------------------------------------------------------------------------------------------------------------------------------
     Exercisable during year                                                       (457,500)         457,500          8.000 - 17.625
- ------------------------------------------------------------------------------------------------------------------------------------
     Granted                                     (461,000)         461,000          461,000                            5.313 - 6.375
- ------------------------------------------------------------------------------------------------------------------------------------
     Cancelled                                     63,500          (63,500)         (23,000)         (40,500)         8.000 - 16.250
- ------------------------------------------------------------------------------------------------------------------------------------
     Exercised                                                      (6,650)                           (6,650)             4.037
- ------------------------------------------------------------------------------------------------------------------------------------
     Annual increase                              352,818                                                                           
- ------------------------------------------------------------------------------------------------------------------------------------
Balance February 25, 1995                         791,636        2,372,062          835,000        1,537,062          3.850 - 17.625
- ------------------------------------------------------------------------------------------------------------------------------------
     Exercisable during year                                                       (455,666)         455,666                        
- ------------------------------------------------------------------------------------------------------------------------------------
     Granted                                     (864,000)         864,000          864,000                           5.000 - 10.250
- ------------------------------------------------------------------------------------------------------------------------------------
     Cancelled                                     73,250          (73,250)         (32,000)         (41,250)        5.3125 - 17.625
- ------------------------------------------------------------------------------------------------------------------------------------
     Exercised                                                      (5,062)                           (5,062)             3.850
- ------------------------------------------------------------------------------------------------------------------------------------
     Annual increase                              352,856                                                                           
- ------------------------------------------------------------------------------------------------------------------------------------
Balance March 2, 1996                             353,742        3,157,750        1,211,334        1,946,416          $4.037-$17.625
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                       26
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


Director Plan

On June 22, 1994, the Company's stockholders approved the Company's 1994
Non-employee Director Stock Option Plan (the "Director Plan" ) to attract and
retain the services of qualified people who are neither employees nor officers
of the Company as members of the Board of Directors.

The Director Plan authorized the grant of non-qualified options up to an
aggregate of 490,000 shares of Common Stock. Under this Plan, no options may be
granted after June 2003. A summary of activity follows:

<TABLE>
<CAPTION>
                                                Available                                                              Option
Description                                     for Grant       Outstanding      Unexercisable    Exercisable        Price per Share
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>              <C>                <C>              <C>            <C>      
   Plan as adopted                              490,000                                                                        
- -----------------------------------------------------------------------------------------------------------------------------------
   Granted                                      (49,000)         49,000             49,000                              $7.125     
- -----------------------------------------------------------------------------------------------------------------------------------
Balance February 25, 1995                       441,000          49,000             49,000                              $7.125     
- -----------------------------------------------------------------------------------------------------------------------------------
   Granted                                      (42,000)         42,000             42,000                              $6.375     
- -----------------------------------------------------------------------------------------------------------------------------------
   Exercisable                                                                     (49,000)          49,000             $7.125     
- -----------------------------------------------------------------------------------------------------------------------------------
   Cancelled                                                     (7,000)                             (7,000)            $7.125     
- -----------------------------------------------------------------------------------------------------------------------------------
Balance March 2, 1996                           399,000          84,000             42,000           42,000         $6.375 - $7.125
- -----------------------------------------------------------------------------------------------------------------------------------

</TABLE>

Stock options are not considered in the computation of earnings per share
because dilution from assumed exercise is not material.

NOTE 11 - CAPITAL STOCK

The Company has a Shareholder Rights Plan which entitles stockholders, in
certain circumstances, to purchase one one-hundredth of a share of the Company's
Series A Junior Participating Preferred Stock at an exercise price of $62 for
each share of Common Stock owned. The Shareholder Rights Plan is intended to
protect the interests of the Company's stockholders in the event the Company is
confronted with coercive or unfair takeover tactics.

In connection with a 1994 agreement between the Company and its President and
Chief Operating Officer, the Company issued 100,000 Stock Appreciation Rights,
vesting at the rate of 20,000 per year, commencing on March 30, 1995, at base
prices ranging from $7.00 to $10.25. The Company will make payment for the
difference, if any, between the average market price, as defined, and the
applicable base price on the first business day following the applicable vesting
date.

In connection with an advisory agreement entered into between the Company and
Creative Artists Agency, Inc., ("CAA" ), which was terminated on November 30,
1995, options to acquire 866,667 shares of Common Stock at an exercise price of
$8.00 per share were issued to CAA. These fully vested options will expire on
April 1, 2003.


                                       27
<PAGE>


- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------

NOTE 12 - GEOGRAPHIC AREA INFORMATION

Net sales to unaffiliated customers and income from operations, as presented
below, are based on the locations of the ultimate customer. Income from
operations is defined as total net sales less operating expenses, depreciation
and amortization. Identifiable assets, as presented below, are those assets
located in each geographic area.

                                                        Year Ended
                                           -------------------------------------
                                            March        February       February
                                           2, 1996       25, 1995       26, 1994
- --------------------------------------------------------------------------------
                                                   (In thousands of dollars)
Net sales

     United States                        $188,818       $236,829       $245,614
- --------------------------------------------------------------------------------
     Europe                                 62,161         23,337         18,037
- --------------------------------------------------------------------------------
     Other                                  14,516          5,220          4,396
- --------------------------------------------------------------------------------
                                          $265,495       $265,386       $268,047
- --------------------------------------------------------------------------------
Income from operations

     United States                        $ 10,123       $ 25,413       $ 44,173
- --------------------------------------------------------------------------------
     Europe                                  5,794          1,040          1,116
- --------------------------------------------------------------------------------
     Other                                     654            471            641
- --------------------------------------------------------------------------------
                                          $ 16,571       $ 26,924       $ 45,930
- --------------------------------------------------------------------------------
Identifiable assets

     United States                        $163,145       $121,158       $131,222
- --------------------------------------------------------------------------------
     Europe                                 51,616         15,166         10,455
- --------------------------------------------------------------------------------
     Other                                   2,366           --             --
- --------------------------------------------------------------------------------
                                          $217,127       $136,324       $141,677
- --------------------------------------------------------------------------------


NOTE 13 - FAIR VALUE OF FINANCIAL INSTRUMENTS

The following disclosure of the estimated fair value of financial instruments is
made in accordance with the requirements of SFAS No. 107, " Disclosures About
Fair Value of Financial Instruments ". These estimates have been determined by
the Company using available market information and appropriate valuation
techniques based on information as of March 2, 1996. As considerable judgment is
inherent in the development of these estimates, they are not necessarily
indicative of the amounts that the Company could realize in the current market
exchange.


                                       28
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


The recorded amounts and fair values are as follows:

<TABLE>
<CAPTION>
                                                     March 2, 1996       February 25, 1995
                                                    --------------------------------------
                                                    Recorded  Fair       Recorded  Fair
                                                     Amount   Value       Amount   Value
- ------------------------------------------------------------------------------------------
                                                           (In thousands of dollars)

<S>                                                 <C>       <C>       <C>       <C>    
Assets:
- -----------------------------------------------------------------------------------------
   Cash and equivalents                             $24,154   $24,154   $17,785   $17,785
- -----------------------------------------------------------------------------------------
   Prepaid expenses and other current assets         13,865    13,114    10,158     9,073
- -----------------------------------------------------------------------------------------
Liabilities:
- -----------------------------------------------------------------------------------------
   Accounts payable                                  28,848    28,848    23,396    23,396
- -----------------------------------------------------------------------------------------
   Accrued expenses and other current liabilities    39,879    39,879    25,599    25,599
- -----------------------------------------------------------------------------------------
   Current portion of long-term debt                  6,800     6,800      --        --
- -----------------------------------------------------------------------------------------
   Long-term debt                                    37,500    37,500      --        --
- -----------------------------------------------------------------------------------------

Foreign currency forward contracts                   20,043    20,274    18,013    18,078
- -----------------------------------------------------------------------------------------
</TABLE>


NOTE 14 - QUARTERLY RESULTS OF OPERATIONS (Unaudited)


<TABLE>
<CAPTION>
                                                        1996                                        1995
                                  -----------------------------------------------------------------------------------------
                                     1st        2nd         3rd        4th        1st        2nd        3rd        4th
- ---------------------------------------------------------------------------------------------------------------------------
                                                          (In thousands of dollars, except share data)

<S>                                 <C>        <C>         <C>        <C>        <C>        <C>        <C>        <C>     
Net sales                           $ 67,432   $ 60,661    $ 69,458   $ 67,944   $ 94,498   $ 61,348   $ 52,937   $ 56,603
- ---------------------------------------------------------------------------------------------------------------------------
Gross profit on sales                 23,198     18,538      19,528     19,351     36,690     15,618     13,808     15,841
- ---------------------------------------------------------------------------------------------------------------------------
Income from operations                 8,003      2,774       2,672      3,122     18,804      4,285      2,503      1,332
- ---------------------------------------------------------------------------------------------------------------------------
Net income                             4,640      1,005       1,297      1,452     10,746      2,488      1,484      1,029
- ---------------------------------------------------------------------------------------------------------------------------
Net income per share                   $ .10      $ .02       $ .03      $ .03      $ .23      $ .05      $ .03      $ .02
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>

A portion of the second quarter of fiscal 1996, as well as the third and fourth
quarters of fiscal 1996 include Merlin, acquired in July 1995.


                                       29
<PAGE>

- --------------------------------------------------------------------------------
                   Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


NOTE 15 - COMMITMENTS AND OTHER MATTERS

o    Future minimum payments under non-cancellable leases which extend into the
     year 2010 are $1,605,000 (1997), $1,494,000 (1998), $1,494,000 (1999),
     $1,574,000 (2000), $1,406,000 (2001) and $10,806,000 thereafter.

o    Future minimum payments required under the Company's sports contracts, with
     various expiration dates extending into 2000 are $19,185,000 (1997),
     $15,057,800 (1998), $5,879,600 (1999) and $1,666,700 (2000).

o    Total royalty expense under the Company's sports and entertainment o
     licensing contracts was $34,614,000 (1996) $35,967,000 (1995) and
     $41,898,000 (1994). Included in 1994 was a $5,000,000 charge in connection
     with the settlement of an arbitration between the Company and the Major
     League Baseball Players Association.

o    Advertising expenses included in selling, general and administrative
     expenses amounted to $13,488,000 (1996), $10,805,000 (1995) and $7,766,000
     (1994).

o    Included in other expenses for 1996 is a $500,000 charge related to the
     estimated cost of settlement of a class action suit, net of $1,965,000
     insurance recovery which was received and included in cash at March 2,
     1996. Also included in accrued expenses is $2,465,000, representing the
     full amount of the estimated settlement.

o    The Company is a defendant in several civil actions which are routine and
     incidental to its business. In management's opinion, after consultation
     with legal counsel, settlement of these actions will not have a material
     adverse affect on the Company's consolidated financial position or results
     of operations.

o    Two of the Company's subsidiaries, TIL and Merlin, transact business in
     many countries, utilizing many different currencies. They are thus exposed
     to the affect of exchange rate fluctuations on sales and purchase
     transactions denominated in currencies other than their functional
     currency. TIL and Merlin enter into foreign currency forward contracts to
     manage these exposures and to minimize the effects of foreign currency
     transactions on their cash flow. Such contracts are entered into primarily
     to hedge against future commitments. The Company does not engage in foreign
     currency speculation. Gains and losses on these hedging instruments that
     are designated and effective as hedges in firm commitments are deferred and
     recognized in income in the same period as the hedge transaction. The
     Company may be exposed to credit losses in the event of non-performance by
     counterparties to these instruments. Management believes, however, the risk
     of incurring such losses is remote as the contracts are entered into with
     major financial institutions.

     At March 2, 1996, the Company had outstanding foreign currency forward
     sales and purchase contracts with banks in the amounts of $9,053,000 and
     $10,990,000, respectively, as compared to $10,044,000 and $7,968,000 as of
     February 25, 1995. These contracts have various maturity dates ranging up
     to twelve months from March 2, 1996, with over 70% of the contracts
     maturing within six months. The recognition of net gains, which amounted to
     $230,000 using spot rates as of year end, is deferred until the period of
     the hedge transaction.


                                       30
<PAGE>

- --------------------------------------------------------------------------------
                    Report of Independent Public Accountants
- --------------------------------------------------------------------------------


Board of Directors and Stockholders
The Topps Company, Inc.:

We have audited the accompanying consolidated balance sheets of The Topps
Company, Inc., and Subsidiaries as of March 2, 1996 and February 25, 1995, and
the related consolidated statements of operations, stockholders' equity and cash
flows for each of the three years in the period ended March 2, 1996. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material aspects, the financial position of The Topps Company, Inc. and
Subsidiaries as of March 2, 1996 and February 25, 1995 and the results of their
operations and cash flows for each of the three years in the period ended March
2, 1996 in conformity with generally accepted accounting principles.



DELOITTE & TOUCHE LLP
New York, New York
March 27, 1996


- --------------------------------------------------------------------------------
                         Market and Dividend Information
- --------------------------------------------------------------------------------


The Company's Common Stock is traded on the NASDAQ National Market under the
symbol TOPP. The following table sets forth, for the periods indicated, the high
and low sales price for the Common Stock during the last two fiscal years as
reported on the NASDAQ National Market. As of April 23, 1996, there were
approximately 6,197 holders of record.


                      Fiscal Year Ended                Fiscal Year Ended
                         March 2, 1996                 February 25, 1995
- --------------------------------------------------------------------------------
                                                                       Dividends
                  High Price     Low Price    High Price  Low Price      Paid
- --------------------------------------------------------------------------------
First quarter     $ 6.875        $ 5.000      $ 7.625     $ 6.125      $ 0.07
- --------------------------------------------------------------------------------
Second quarter      6.500          5.625        8.000       5.750        0.07
- --------------------------------------------------------------------------------
Third quarter       7.125          4.875        7.125       5.500        0.07
- --------------------------------------------------------------------------------
Fourth quarter      6.000          4.250        6.375       4.125           -
- --------------------------------------------------------------------------------

The Company's Credit Agreement currently prohibits the payment of dividends. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations - Liquidity and Capital Resources" and "Notes to Consolidated
Financial Statements - Note 7."


                                       31
<PAGE>

- --------------------------------------------------------------------------------
                      Selected Consolidated Financial Data
- --------------------------------------------------------------------------------
                  (In thousands of dollars, except share data)



<TABLE>
<CAPTION>

                                              1996            1995           1994           1993            1992
- -----------------------------------------------------------------------------------------------------------------
<S>                                    <C>             <C>            <C>            <C>             <C>         
OPERATING DATA:
Net sales                              $    265,495    $    265,386   $    268,047   $    263,158    $    303,187
- -----------------------------------------------------------------------------------------------------------------
Gross profit on sales                        80,615          81,957         93,482         78,652         137,621
- -----------------------------------------------------------------------------------------------------------------
Selling, general and administrative
     expenses                                67,173          57,990         50,870         50,549          52,100
- -----------------------------------------------------------------------------------------------------------------
Income from operations                       16,571          26,924         45,930         32,800          91,162
- -----------------------------------------------------------------------------------------------------------------
Interest income (expense), net               (1,447)            461            157            (13)         (1,861)
- -----------------------------------------------------------------------------------------------------------------
Net income                                    8,394          15,747         26,592         19,037          54,474
- -----------------------------------------------------------------------------------------------------------------
Per share:
     Income from operations            $       0.35    $       0.57   $       0.98   $       0.69    $       1.93
- -----------------------------------------------------------------------------------------------------------------
     Net income                                0.18            0.33           0.57           0.40            1.15
- -----------------------------------------------------------------------------------------------------------------
     Cash dividends                            --              0.21           0.28           0.28            0.24
- -----------------------------------------------------------------------------------------------------------------
Weighted average shares
  outstanding                            47,047,251      47,039,287     47,030,902     47,382,428      47,324,574
- -----------------------------------------------------------------------------------------------------------------
BALANCE SHEET DATA:
Cash and equivalents                   $     24,154    $     17,785   $     27,737   $     13,837    $     10,851
- -----------------------------------------------------------------------------------------------------------------
Working capital                              31,278          30,917         23,624          9,922           8,175
- -----------------------------------------------------------------------------------------------------------------
Net property, plant and equipment            31,610          31,964         29,479         28,155          27,212
- -----------------------------------------------------------------------------------------------------------------
Long-term debt, less current portion         37,500            --             --             --              --
- -----------------------------------------------------------------------------------------------------------------
Total assets                                217,127         136,324        141,677        142,051         143,090
- -----------------------------------------------------------------------------------------------------------------
Stockholders' equity                   $     81,850    $     73,869   $     66,955   $     54,366    $     55,132
- -----------------------------------------------------------------------------------------------------------------
</TABLE>


Amounts in 1996 include the impact of Merlin from the date of acquisition on
July 6, 1995.


                                       32
<PAGE>



- --------------------------------------------------------------------------------
                                    DIRECTORS
- --------------------------------------------------------------------------------

                                Arthur T. Shorin
                       Chairman of the Board of Directors

                                 Allan A. Feder
                         Independent Business Consultant
                     President and Chief Executive Officer,
                              Vitarroz Corporation
                                                                               
                                Wm. Brian Little
                                Private Investor
                                                                              
                                 Jack H. Nusbaum
                           Senior Partner and Chairman
                            Willkie Farr & Gallagher

                               Seymour P. Berger *
                      Vice President - Sports and Licensing
                                              
                             Stephen D. Greenberg *
                     President, Classic Sports Network, Inc.
                                              
                                 John J. Langdon
                      President and Chief Operating Officer
                                              
                                   David Mauer
                  Chief Executive Officer, Riddell Sports, Inc.
                                              
                                Stanley Tulchin *
                   Chairman, Stanley Tulchin Associates, Inc.


  * Nominated to stand for re-election to the Company's Board of Directors at
                    the 1996 Annual Meeting of Stockholders.

- --------------------------------------------------------------------------------
                                    OFFICERS
- --------------------------------------------------------------------------------

                                Arthur T. Shorin
                      Chairman and Chief Executive Officer

                                Seymour P. Berger
                      Vice President - Sports and Licensing

                                Michael P. Clancy
                                 Vice President
                   Managing Director of Topps Ireland Limited

                               Michael J. Drewniak
                         Vice President - Manufacturing

                                 Leon J. Gutmann
                   Assistant Treasurer and Assistant Secretary

                                  Steven Kosoff
                    Vice President - Marketing - New Products

                                  John Perillo
                           Vice President - Operations

                                Scott Silverstein
                        Vice President - General Counsel

                                 John J. Langdon
                      President and Chief Operating Officer
                                         
                                 Ronald L. Boyum
                      Vice President - Marketing and Sales
                                         
                                  Ira Friedman
                                 Vice President
                     Publishing and New Product Development
                                         
                               Jeffrey M. Goodman
                             Vice President - Sales
                                         
                               Catherine K. Jessup
                    Vice President - Chief Financial Officer
                                         
                               William G. O'Connor
                         Vice President - Administration
                                         
                                Thomas R. Pisano
                         Vice President - International
                                         
                                  Peter Warsop
                                Managing Director
                     Merlin Publishing International Limited


- --------------------------------------------------------------------------------
                        STOCKHOLDER AND OTHER INFORMATION

                                 Annual Meeting
                      Wednesday, June 26, 1996, 10:30 A.M.
                              Chase Manhattan Bank
                             1 Chase Manhattan Plaza
                               New York, NY 10081


                                Corporate Counsel
                            Willkie Farr & Gallagher
                               One Citicorp Center
                              153 East 53rd Street
                               New York, NY 10022
                                                                          
                          Registrar and Transfer Agent
                  Chemical Mellon Shareholder Services, L.L.C.
                              450 West 33rd Street
                               New York, NY 10001
                                 (800) 851-9677


Form 10-K -- A copy of the Company's Annual Report on Form 10-K as filed with
the Securities and Exchange Commission will be available to stockholders of
record upon written request to the Assistant Treasurer.
- --------------------------------------------------------------------------------

Trademarks of The Topps Company, Inc. appearing in this report: BAZOOKA, BAZOOKA
JOE, MARS ATTACKS, PUSH POP, RING POP, ROLLER POP, TONGUE SUCKER, TOPPS, TOPPS
BABY WILD ANIMALS, TOPPS FINEST AND TOPPS GALLERY.


                                       33
<PAGE>


[LOGO} TOPPS



[GRAPHIC]




[LOGO} TOPPS

THE TOPPS COMPANY, INC.
ONE WHITEHALL STREET
NEW YORK, NY 10004-2109
(212) 375-0300 o FAX:(212) 376-0573




                     SIGNIFICANT SUBSIDIARIES OF THE COMPANY
                              (100% WHOLLY-OWNED)


          NAME OF SUBSIDIARY                      STATE OF INCORPORATION
          ------------------                      ----------------------

          Topps Ireland Limited                   Ireland

          Merlin Publishing International PLC     United Kingdom


                                                                      EXHIBIT 23


                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


The Topps Company, Inc.:


We hereby consent to the incorporation by reference in Registration Statement
No. 33-17096 of The Topps Company, Inc. and Subsidiaries on Form S-8 of our
report dated March 27, 1996, appearing in this Annual Report on Form 10-K of The
Topps Company, Inc. and Subsidiaries for the year ended March 2, 1996.



Deloitte & Touche LLP
New York, New York
May 24, 1996

<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                  1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              MAR-02-1996
<PERIOD-END>                                   MAR-02-1996
<CASH>                                         24,154
<SECURITIES>                                   0
<RECEIVABLES>                                  43,357
<ALLOWANCES>                                   888
<INVENTORY>                                    27,887
<CURRENT-ASSETS>                               112,271
<PP&E>                                         53,232
<DEPRECIATION>                                 21,622
<TOTAL-ASSETS>                                 217,127
<CURRENT-LIABILITIES>                          80,993
<BONDS>                                        37,500
                          0
                                    0
<COMMON>                                       475
<OTHER-SE>                                     81,375
<TOTAL-LIABILITY-AND-EQUITY>                   217,127
<SALES>                                        265,495
<TOTAL-REVENUES>                               268,624
<CGS>                                          184,880
<TOTAL-COSTS>                                  252,053
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             2,387
<INCOME-PRETAX>                                15,124
<INCOME-TAX>                                   6,730
<INCOME-CONTINUING>                            8,394
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   8,394
<EPS-PRIMARY>                                  .18
<EPS-DILUTED>                                  .18
        


</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission