TOPPS CO INC
DEF 14A, 1998-05-28
COMMERCIAL PRINTING
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                            THE TOPPS COMPANY, INC.



                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                  JUNE 30, 1998


To the Stockholders of
  THE TOPPS COMPANY, INC.

     You are cordially invited to attend the annual meeting of stockholders (the
"Annual  Meeting")  of The Topps  Company,  Inc.,  a Delaware  corporation  (the
"Company"), which will be held at Chase Manhattan Bank, 1 Chase Manhattan Plaza,
Street Floor Auditorium, New York, New York, on June 30, 1998 at 10:30 A.M., New
York time, for the following purposes:

     1. To elect three directors to serve for three-year  terms until the annual
        meeting of stockholders to be held in the year 2001;

     2. To ratify and approve the  Amendment  and  Restatement  of the Company's
        1994 Non-Employee Director Stock Option Plan;

     3. To ratify the appointment by the Board of Directors of Deloitte & Touche
        LLP as independent  auditors for the Company for the fiscal year  ending
        February 27, 1999;
 
     4. To  consider,  if properly  brought  before the meeting,  a  stockholder
        proposal, opposed by the Board of Directors  and  management,  regarding
        elimination of election of the Company's directors by classes;

     5. To  consider,  if properly  brought  before the meeting,  a  stockholder
        proposal, opposed by the Board of Directors and management,  urging  the
        Board of Directors to attempt to sell the Company; and

     6. To transact  such other  business as may properly be brought  before the
        Annual Meeting or any adjournment or postponement thereof.

     The Board of  Directors  has fixed the close of business on May 15, 1998 as
the record date for the determination of stockholders entitled to receive notice
of, and to vote at, the  Annual  Meeting  and any  adjournment  or  postponement
thereof.

                                            By order of the Board of Directors,


                                            Arthur T. Shorin
                                            Chairman, President and
                                            Chief Executive Officer

Dated:  May 27, 1998


Whether or not you expect to be present at the Annual  Meeting,  please date and
sign the enclosed proxy and return it promptly in the enclosed envelope.  In the
event you attend the Annual  Meeting  and vote in person,  the proxy will not be
used.

<PAGE>

                             THE TOPPS COMPANY, INC.

                              One Whitehall Street
                            New York, New York 10004


                                 PROXY STATEMENT


                                     GENERAL

     This proxy  statement  (the "Proxy  Statement")  is furnished in connection
with the solicitation of proxies by the Board of Directors of The Topps Company,
Inc. (the  "Company") to be voted at the annual meeting of  stockholders  of the
Company  (the  "Annual  Meeting")  to be held at Chase  Manhattan  Bank, 1 Chase
Manhattan Plaza,  Street Floor Auditorium,  New York, New York, on June 30, 1998
at 10:30 A.M., New York time, and at any adjournment or postponement  thereof. A
copy of the Company's  Annual Report to  Stockholders  for the fiscal year ended
February 28, 1998 is being mailed to all stockholders with this Proxy Statement.
The approximate mailing date of this Proxy Statement is May 27, 1998.

Proxy Information

     All proxies received pursuant to this solicitation will be voted, except as
to matters where authority to vote is specifically  withheld.  Where a choice is
specified as to the proposals  described in the foregoing  notice,  they will be
voted in accordance with such  specification.  If no instructions are given, the
persons named in the proxy  solicited by the Company's  Board of Directors  (the
"Board  of  Directors")  intend to vote (i) for the  nominees  for  election  as
directors of the Company listed herein,  (ii) for the  ratification and approval
of the Amendment and  Restatement  of the Company's 1994  Non-Employee  Director
Stock Option Plan (the "Plan"), (iii) for the ratification of the appointment by
the Board of  Directors of Deloitte & Touche LLP as auditors for the Company for
the fiscal year  ending  February  27,1999,  and (iv)  against  all  stockholder
proposals  set forth in this  Proxy  Statement.  If any other  matter  should be
presented at the Annual  Meeting  upon which a vote may  properly be taken,  the
shares  represented  by the proxy  will be voted  with  respect  thereto  at the
discretion of the person or persons holding such proxy.

     Stockholders  who  execute  proxies may revoke them at any time before they
are voted by written  notice to the  Company,  by  submitting  a new proxy or by
personal ballot at the Annual Meeting.

Record Date and Voting

     As of May 15, 1998, the Company had outstanding 46,400,010 shares of common
stock,  par value $.01 per share ("Common  Stock"),  entitled to be voted at the
Annual Meeting,  each share being entitled to one vote on each matter  submitted
to a vote of stockholders.  Only stockholders of record at the close of business
on May 15, 1998 will be entitled to vote at the Annual Meeting.  The presence in
person or by proxy of holders of a majority of the issued and outstanding Common
Stock will  constitute  a quorum for the  transaction  of such  business  as may
properly come before the Annual Meeting.  For purposes of determining  whether a
proposal has received the  required  number of votes for  approval,  abstentions
will be included in the vote totals with the result that an  abstention  has the
same effect as a negative vote. In instances where nominee  recordholders,  such
as  brokers,  are  prohibited  from  exercising   discretionary   authority  for
beneficial  owners who have not  returned a proxy  ("broker  non-votes"),  those
shares of Common  Stock will not be included in the vote totals and,  therefore,
will have no effect on the vote. If a quorum  should not be present,  the Annual
Meeting may be adjourned from time to time until a quorum is obtained.

Security Ownership of Certain Beneficial Owners and Management

     The following table sets forth  information  available to the Company as to
shares of Common Stock owned as of May 15, 1998 by (i) each  person known to the
Company to be the beneficial  owner of more than five percent of the outstanding
Common Stock,  (ii) each director and nominee for election as a director,  (iii)
each  person  designated  in the  section  of  this  Proxy  Statement  captioned
"Executive  Compensation,"  and (iv) all  directors and executive  officers as a
group.  Except  as  otherwise  indicated,  each  person  named  below  has  sole
investment and voting power with respect to the shares of Common Stock shown.

<PAGE>

<TABLE>
<CAPTION>

                       Name of                               Amount and Nature             Percent of Shares
                  Beneficial Owner                        of Beneficial Ownership             Outstanding
<S>                                                              <C>                              <C>
 Arthur T. Shorin (1) (2) (3)...........................          2,523,989                        5.4%
 Seymour P. Berger(1)(2)................................            360,768                        *
 Ronald L. Boyum(3).....................................            162,666                        *
 Michael J. Drewniak (3)................................            116,332                        *
 Allan A. Feder(2)(4)...................................             99,000                        *
 Ira Friedman (3).......................................            153,333                        *
 Stephen D. Greenberg(4)................................             59,000                        *
 John J. Langdon........................................             10,000                        *
 Wm. Brian Little(4)....................................            585,914                       1.3
 David M. Mauer (4).....................................             33,000                        *
 John Perillo (3).......................................            109,166                        *
 Jack H. Nusbaum(4).....................................             86,000                        *
 Stanley Tulchin(4).....................................            108,175                        *
 The Capital Group Companies, Inc.(6)
      333 South Hope Street
      Los Angeles, California 90071.....................          6,165,300                      13.3
 Royce & Associates, Inc.(7)
      1414 Avenue of the Americas
      New York, New York 10019..........................          3,002,400                       6.5
 Merrill Lynch & Co. Inc.(8)
      Merrill Lynch Asset Management
      800 Scudders Mill Road
      Plainsboro, New Jersey 08536......................          2,850,000                       6.1
 All directors and executive officers as a group
      (18 persons)......................................          5,123,350                      10.7
</TABLE>

___________________
*    less than 1.0%

(1)  Mr. Shorin is a director and an executive officer. Mr. Berger is a director
     and was an executive officer until December 31, 1997.

(2)  Does not include 50,000,100,000 and 603 shares of Common Stock owned by the
     immediate family of each of Messrs. Shorin, Berger and Feder, respectively.
     Messrs.  Shorin,  Berger and Feder  disclaim  beneficial  ownership of such
     shares.

(3)  With respect to 300,000 shares  of Common  Stock beneficially  owned by Mr.
     Shorin,  152,666  shares of Common Stock  beneficially  owned by Mr. Boyum,
     151,333 shares of Common Stock  beneficially  owned by Mr. Friedman and all
     of the shares of Common Stock  beneficially  owned by Messrs.  Drewniak and
     Perillo, each of Messrs. Shorin, Boyum, Drewniak,  Friedman and Perillo has
     the right to acquire such shares upon the exercise of options.

(4)  With respect to 59,000 shares of Common Stock beneficially owned by each of
     Messrs.   Feder,  Little  and  Nusbaum,   49,000  shares  of  Common  Stock
     beneficially  owned  by  Mr.  Greenberg,  38,000  shares  of  Common  Stock
     beneficially  owned by Mr.  Tulchin  and  28,000  shares  of  Common  Stock
     beneficially owned by Mr. Mauer, each of Messrs.  Feder,  Little,  Nusbaum,
     Greenberg,  Tulchin and Mauer has the right to acquire such shares upon the
     exercise of options.

(5)  Mr. Langdon resigned as a director and executive officer effective November
     14, 1997.

(6)  Based upon a Schedule 13G filed on February 10,1998 with the Securities and
     Exchange Commission (the "SEC") by The Capital Group Companies, Inc.

(7)  Based upon a Schedule 13G filed on February 5, 1998 with  the SEC by  Royce
     & Associates, Inc.
 
(8)  Based upon a Schedule 13G filed on January 26, 1998 with the SEC by Merrill
     Lynch and Co. Inc.

<PAGE>

                              ELECTION OF DIRECTORS

     There  are  currently  eight  members  of the Board of  Directors  which is
divided into three classes (currently three,  three and two members),  with each
class serving for a period of three years.  One class of directors is elected by
the stockholders annually. This year, Messrs. Allan A. Feder, David M. Mauer and
Jack H. Nusbaum have been  nominated  to stand for  re-election  for a term that
expires at the annual meeting of stockholders to be held in the year 2001.

     Directors  will be elected by the  plurality  vote of the holders of Common
Stock  entitled to vote at the Annual Meeting and present in person or by proxy.
It is the intention of the persons named in the enclosed  proxy to vote,  unless
otherwise  indicated,  for the election as directors of the persons nominated in
the table below.

     Should  any one or more of these  nominees  become  unable to serve for any
reason or, for good cause, will not serve,  which is not anticipated,  the Board
of Directors  may,  unless the Board of Directors by  resolution  provides for a
lesser number of directors,  designate substitute  nominees,  in which event the
persons  named  in the  enclosed  proxy  will  vote  for  the  election  of such
substitute nominee or nominees.

     The  following  table  sets  forth the  name,  age and  principal  business
experience during the past five years of each director of the Company.
<TABLE>
<CAPTION>

                                                        Business Experience                     Director of the
                                                       During Past 5 Years,                      Company or its
                 Name                                Age and Other Information                 Predecessors Since

 Nominees to Serve in Office
 Until 2001

<S>                                                                                                    <C>
 Allan A. Feder.......................    An  independent business consultant for more than            1992
                                          the past five years and Chief  Executive  Officer
                                          of  Vitarroz  Corporation  (a  proprietary  brand
                                          food  company)  since 1988.  Mr.  Feder is also a
                                          director of Edward Don & Co.,  Inc.  Mr. Feder is
                                          66 years of age.

 David M. Mauer.......................    Chief  Executive  Officer of Riddell  Sports  Inc.           1996
                                          (manufacturer   and   reconditioner  of  football
                                          equipment)  since 1993.  Mr. Mauer was  President
                                          of  Mattel  USA (toy  company)  from  1990  until
                                          1993.  Mr. Mauer is 49 years of age.


 Jack H. Nusbaum.....................    Chairman of the New York law firm of Willkie  Farr            1992
                                          &  Gallagher  and a partner in that firm for more
                                          than  twenty-five  years.  Mr.  Nusbaum is also a
                                          director of W. R. Berkley Corporation;  Fine Host
                                          Corporation;   Pioneer  Companies,   Inc.;  Prime
                                          Hospitality Corp.; Strategic  Distribution,  Inc.
                                          and Hirschl & Adler  Galleries,  Inc. Mr. Nusbaum
                                          is 57 years of age.

<PAGE>


 Directors to Continue in Office
 Until 1999


 Seymour P. Berger....................    Business  consultant and senior advisor  to  the             1991
                                          Company  since  January  1998.  Vice President -
                                          Sports and  Licensing  of the  Company  from 1974
                                          through 1997.  Mr. Berger is 74 years of age.


 Stephen D. Greenberg.................    President of Classic Sports Network, Inc.(a cable            1993
                                          television  programming  service)  since November
                                          1993.  President  of Stephen D.  Greenberg,  P.C.
                                          (an independent  business  consulting  firm) from
                                          April 1993  through  October  1993.  From 1990 to
                                          April  1993,   Deputy   Commissioner   and  Chief
                                          Operating  Officer of Major League Baseball.  Mr.
                                          Greenberg is 49 years of age.


 Stanley Tulchin......................    Chairman  of Stanley  Tulchin  Associates, Inc.(a            1987
                                          commercial  collection  agency)  since 1955.  Mr.
                                          Tulchin  is also  Chairman  and  Chief  Executive
                                          Officer  of  Reprise   Capital   Corporation   (a
                                          venture  capital  fund)  and a  director  of  PCA
                                          International,  Inc. (commercial  photographers),
                                          in each case for more  than the past five  years.
                                          Mr. Tulchin is 71 years of age.


 Directors to Continue in Office
 Until 2000

 Arthur T. Shorin.....................    Chairman of the Board and Chief Executive Officer            1960
                                          of the  Company and its  predecessor  since 1980.
                                          Mr.  Shorin was  appointed  the  President of the
                                          Company  in  November  1997.  Mr.  Shorin  is  62
                                          years of age.


 Wm. Brian Little.....................    Private  Investor  since  January  1995.  Special            1984
                                          Limited Partner of FLC  Partnership,  the General
                                          Partner of Forstmann  Little & Co.,  January 1994
                                          to  December  1994.  Mr.  Little  was  a  General
                                          Partner of FLC  Partnership  from  1978,  when he
                                          co-founded  Forstmann Little & Co., until January
                                          1994.  Mr.  Little is also a director  of Aldila,
                                          Inc. and  Department  56, Inc.  Mr.  Little is 56
                                          years of age.

</TABLE>

<PAGE>


     The Board of Directors met five times during the fiscal year ended February
28, 1998.  Each of the directors who served during such period attended at least
75% of the  aggregate  number  of  meetings  of the Board of  Directors  and any
committee of which they were members during such period.

     The Company  has a  Compensation  Committee  responsible  for  recommending
officers'  remuneration  and  administering  The Topps Company,  Inc. 1996 Stock
Option Plan (as ratified on June 26,  1996) and the 1987 Stock Option Plan.  The
members of the  Compensation  Committee  for the fiscal year ended  February 28,
1998 were Messrs.  Wm. Brian Little and Stanley  Tulchin,  neither of whom is an
employee of the Company.  The  Compensation  Committee held nine meetings during
the fiscal year ended February 28, 1998.

     The Company has an Audit  Committee which makes  recommendations  regarding
the  appointment of independent  certified  public  accountants,  monitors their
performance,  reviews all reports  submitted by them and consults with them with
regard to the adequacy of internal  controls.  The members of such committee for
the fiscal year ended  February  28, 1998 were Messrs.  Allan A. Feder,  Stanley
Tulchin,  Stephen D. Greenberg and David M. Mauer.  During the fiscal year ended
February 28, 1998, there were two meetings of the Audit  Committee.  None of the
members of the Audit Committee are employees of the Company.

     On October 6, 1997, the Board of Directors appointed a Special Committee to
consider  declassification  of the Board of  Directors.  The Special  Committee,
which consists of Messrs.  Allan A. Feder, Wm. Brian Little and Jack H. Nusbaum,
met three times during the fiscal year ended February 28, 1998.

     The Company does not have a nominating committee.



Section 16(a) Beneficial Ownership Reporting Compliance

     The Company's  executive officers,  directors and ten percent  stockholders
are required under the Securities and Exchange Act of 1934, as amended,  to file
reports of ownership  and changes in ownership  with the SEC.  Based solely upon
its review of the copies of reports  furnished  to the Company  through the date
hereof,  or written  representations  that no reports were required to be filed,
the Company  believes that all filing  requirements  applicable to its executive
officers,  directors and ten percent  stockholders were complied with during the
fiscal  year ended  February  28,  1998,  except  that Mr.  Tulchin's  Form 4 in
connection  with a purchase of 10,000 shares of Common Stock was filed after the
due date.

Compensation of Directors

     For the fiscal year ended  February 28, 1998,  directors  who were not also
officers of the Company  received  directors' fees of $8,000 per year, plus $500
for each day on which the director  attended in person a meeting of the Board of
Directors and/or any committee thereof.  If the Amendment and Restatement of the
Company's  1994  Non-Employee  Director  Stock  Option  Plan is  approved by the
stockholders at the Annual Meeting, for fiscal 1999, non-employee directors will
not  receive  annual cash  compensation  or meeting  fees.  In lieu of such cash
compensation  and meeting fees,  non-employee  directors will receive options to
purchase  10,000  shares of Common Stock (in addition to the 7,000  options they
currently receive under the 1994  Non-Employee  Director Stock Option Plan). See
"Proposal to Approve the  Amendment  and  Restatement  of the 1994  Non-Employee
Director Stock Option Plan."

     Directors  who are also  officers of the Company  are not  compensated  for
their duties as directors.

     Pursuant to the 1994  Non-Employee  Director Stock Option Plan, on June 25,
1997 each of Messrs.  Allan A. Feder,  Stephen D.  Greenberg,  Wm. Brian Little,
David M. Mauer, Jack H. Nusbaum and Stanley Tulchin, none of whom is an employee
of the Company,  received  options to purchase 7,000 shares of Common Stock at a
price of $3.625 per share. These options become exercisable on June 24, 1998 and
have a term of five years from the date of grant.

<PAGE>

                             EXECUTIVE COMPENSATION

     The  following  table sets forth for each of the last  three  fiscal  years
information  regarding the  compensation  of (i) the Company's  Chief  Executive
Officer,  (ii) the four other most highly compensated persons who were executive
officers  at the end of the fiscal  year ended  February  28, 1998 and (iii) any
other  person who would have been among the four other most  highly  compensated
but were not  executive  officers at the end of the last  fiscal  year (each,  a
"Named Executive Officer").


                          Summary Compensation Table(1)

<TABLE>
<CAPTION>

                                     Annual Compensation                    Long Term Compensation


                              Fiscal                                      Securities             All Other
                              Year       Salary(2)        Bonus       Underlying Options/      Compensation
Name and Principal            Ended         ($)            ($)             SARs (#)                 ($)
 ..................            .....      ........         .....       ...................      ............
Position
<S>                           <C>       <C>                               <C>                      <C>
Arthur T. Shorin.......       1998     $784,423(4)                        246,000(5)
 Chairman, President          1997      822,269
 and Chief Executive          1996      838,082                           400,000
 Officer(3)

Ronald L. Boyum...........    1998      249,159                            35,000
  Vice President -            1997      234,511          40,000
Marketing and Sales           1996      222,643                            13,500

John Perillo..............    1998      199,843(4)                         95,000(5)
  Vice President-Operations   1997      196,954          33,000
                              1996      187,375                             7,500

Michael J. Drewniak.......    1998      198,461(4)                         80,000(5)
  Vice President -            1997      191,539          30,000
  Manufacturing               1996      186,939                             7,000

Ira Friedman..............    1998      185,699(4)                         38,500(5)
  Vice President-Publishing   1997      190,084          17,108
  and New Product Development 1996      189,932

John J. Langdon...........    1998      343,270                                                1,076,615(7)
  President and Chief         1997      402,155                                                   14,115
  Operating Officer (until    1996      409,889                            20,000                 14,115
  November 14, 1997)(6)

Seymour P. Berger.........    1998      232,376                                                   30,194(9)
  Vice President - Sports     1997      257,097
  and Licensing (until        1996      262,041
  December 31, 1997)(8)

</TABLE>

_____________________

(1)  Because none of the Named Executive Officers  received (a) perquisites  and
     other  personal  benefits  (including,  for certain of the Named  Executive
     Officers,  medical reimbursements,  moving expenses and car use allowances)
     in excess of the lesser of $50,000 or 10% of such  officer's  annual salary
     and bonus,  (b) any other  compensation  required to be reported or (c) any
     restricted   stock   awards,   information   relating   to  "Other   Annual
     Compensation", "Restricted Stock Awards" and "LTIP Payouts" is inapplicable
     and has therefore been omitted from the table.

<PAGE>

(2)  The Company's  fiscal year ended March 2, 1996 consisted of 53 weeks, while
     the two other  fiscal  years in the table  contained  52 weeks.  Therefore,
     salary levels for the fiscal year ended March 2, 1996 reflect an additional
     one week's salary.

(3)  Mr. Shorin assumed the title of President on November 14, 1997.


(4)  As part of the Company's initiatives  to reduce costs,  all officers of the
     Company were given the right to elect to receive  stock  options in lieu of
     up to 30% of their base salary for the calendar  year 1998,  at the rate of
     one stock  option to purchase one share of Common Stock for every dollar of
     salary  waived.  These options were issued  pursuant to the Company's  1996
     Stock  Option Plan.  In  accordance  with the 1996 Stock  Option Plan,  the
     exercise  price of each stock option granted was equal to the closing price
     of the Common  Stock on the date prior to the date of the grant,  which was
     $2.2187 per share. Messrs. Shorin,  Perillo,  Drewniak and Friedman,  among
     others,  elected to waive a portion of their  salary in exchange  for these
     stock options.

(5)  All of the options  granted to Mr. Shorin, 60,000 of the options granted to
     Messrs.  Perillo  and  Drewniak  and 28,500 of the  options  granted to Mr.
     Friedman  were granted in exchange  for a waiver of salary.  See footnote 4
     above.

(6)  Mr. Langdon served as President and Chief Operating  Officer until November
     14, 1997. Pursuant to  his employment  agreement, Mr. Langdon's  employment
     with the Company terminated effective 30 days thereafter(December 14,1997).

(7)  Includes a severance payment of $1,062,500  made to Mr. Langdon as required
     by his  Employment  Agreement and payment of $14,115 for premiums on a life
     and disability  insurance policy maintained by the Company on behalf of Mr.
     Langdon. See "Employment Agreements."

(8)  Mr. Berger  retired as an executive officer and became a senior  advisor to
     the Company as of January 1, 1998.

(9)  Represents  consulting  fees paid to Mr. Berger  pursuant to the terms of a
     Consulting Agreement effective as of January 1, 1998, plus a director's fee
     paid in January 1998. See "Employment Agreements."

<PAGE>

                      Option/SAR Grants in Last Fiscal Year

     The  following  table  sets  forth  information  regarding  grants of stock
options made during the fiscal year ended February  28,1998 to each of the Named
Executive Officers.  There were no stock appreciation rights granted in the last
fiscal year.

<TABLE>
<CAPTION>

                                                                                                 Potential Realized Value
                                                                                                at Assumed Annual Rates of
                                                                                                 Stock Price Appreciation
                                                                                                    for Option Term (1)
                                      Individual Grants
- -------------------- -------------------- ---------------- ------------------ -----------------
        (a)                  (b)                (c)               (d)               (e)             (f)            (g)
                                            % of Total
                          Number of           Options
                         Securities         Granted to
                     Underlying Options    Employees in    Exercise or Base 
       Name              Granted (2)       Fiscal Year       Price ($/Sh)     Expiration Date        5%            10%

<S>                       <C>                  <C>               <C>              <C>             <C>           <C>
Arthur T. Shorin...    246,000(3)(4)           17.4             2.2187          12/31/07        300,913(6)    741,167(6)

Ronald L. Boyum....     35,000(5)               2.5             3.4375           04/28/07        93,479       220,115

John Perillo.......     35,000(5)               2.5             3.4375          04/28/07         93,479       220,115
                        60,000(3)(4)            4.2             2.2187          12/31/07         73,393(6)    180,772(6)

Michael J. Drewniak     20,000(5)               1.4             3.4375           04/28/07        53,416       135,780
                        60,000(3)(4)            4.2             2.2187           12/31/07        73,393(6)    180,772(6)

Ira Friedman.......     10,000(5)               0.7             3.4375          04/28/07         26,708         62,890
                        28,500(3)(4)            2.0             2.2187          12/31/07         34,861(6)      85,866(6)

John J. Langdon....           -                  -                 -               -                 -              -

Seymour P. Berger..           -                  -                 -               -                 -              -


_____________________
</TABLE>

(1)  Grant date fair  market  value is based on the closing  price of the Common
     Stock on the immediately preceding date.

(2)  All grants consisted  of  options  that were  granted  under the 1996 Stock
     Option Plan.

(3)  Granted in consideration of a salary reduction at the rate of one option to
     purchase one share of Common Stock for each dollar of salary  waived.  See 
     "Executive Compensation" footnote 4.

(4)  The options to acquire shares of Common Stock  were granted  on January 1, 
     1998 and become exercisable in two equal installments  on January  1, 1999 
     and January 1, 2000.

(5)  The options to acquire shares of Common Stock were granted on April 28,1997
     and become exercisable in three equal installments on April 28, 1998, April
     28, 1999 and April 28, 2000.

(6)  Assumed rates of stock  price appreciation do not reflect  the exchange  of
     salary during the calendar year 1998, at the rate of one option to purchase
     one share of Common Stock for each dollar of salary reduction.Giving effect
     to the salary reduction would reduce the potential realized value.

<PAGE>


               Aggregated Option/SAR Exercises in Last Fiscal Year
                          and FY-End Option/SAR Values

     The  following  table  provides  information   regarding  the  exercise  of
options/SARs  during the fiscal year ended  February 28, 1998 and the number and
value of  unexercised  options and SARs held  at fiscal  year end by each of the
Named Executive Officers.

<TABLE>
<CAPTION>

         (a)                   (b)              (c)                    (d)                               (e)
                                                              Number of Securities              Value of Unexercised
                                                             Underlying Unexercised                 In-the-Money
                                                                  Options/SARs                      Options/SARs
                                                                    at FY-End                       at FY-End ($)
                         Shares Acquired       Value
         Name            on Exercise (#)   Realized ($)   Exercisable    Unexercisable    Exercisable       Unexercisable

<S>                            <C>              <C>          <C>           <C>                <C>               <C>
Arthur T. Shorin......          0                0          200,000       446,000              0              $130,699*
Ronald L. Boyum.......          0                0          141,000        39,500              0                      0
John Perillo..........          0                0           97,500        97,500              0              $ 31,878*
Michael J. Drewniak...          0                0          109,666        82,334              0              $ 31,878*
Ira Friedman..........          0                0          148,000        38,500              0              $ 15,142*
John J. Langdon.......          0                0                0             0              0                     0
Seymour P. Berger.....          0                0                0             0              0                     0
 
*The value does not reflect the exchange of salary during the calendar year 1998
at the rate of one option to purchase  one share of Common Stock for each dollar
of salary  reduction.  Giving  effect to the salary  reduction  would reduce the
value of unexercised in-the-money options.

___________________
</TABLE>

<PAGE>

Pension Benefits

     The Company  maintains a tax  qualified  non-contributory  defined  benefit
pension plan for its eligible  employees (the  "Retirement  Plan").  The Summary
Compensation  Table  contained  in this Proxy  Statement  does not  include  the
benefit accruals in respect of the Named Executive Officers under the Retirement
Plan. The estimated annual pension benefits under the Retirement Plan,  assuming
retirement at age 65, at various  levels of  compensation  and years of credited
service are illustrated by the following table:

<TABLE>
<CAPTION>

                                               Annual Retirement Benefit for Specified
                                                   Years of Credited Service(1)(2)
Highest Average         
Compensation(3)             15            20             25              30             35             40           50
 .....................     ........      ........        ........       ........        ........      ........      .......
<S>     <C>    <C>    <C>    <C>    <C>    <C>
$  125,000...........     $ 26,115      $ 35,656        $ 45,694       $ 55,811        $ 57,102      $ 58,635      $61,760
$  150,000...........     $ 32,365      $ 43,989        $ 56,111       $ 68,312        $ 69,915      $ 71,760      $75,510
$  175,000...........     $ 38,615      $ 52,323        $ 66,528       $ 80,812        $ 82,727      $ 84,885      $89,260
$  200,000...........     $ 44,865      $ 60,656        $ 76,945       $ 93,312        $ 95,540      $ 98,010     $103,010
$  225,000...........     $ 51,115      $ 68,990        $ 87,362       $105,812        $108,352      $111,135     $116,760
$  250,000...........     $ 57,365      $ 77,323        $ 97,779       $118,313        $121,165      $124,260     $130,510
$  300,000...........     $ 69,866      $ 93,990        $118,613       $143,313        $146,790      $150,510     $158,010
$  400,000...........     $ 94,866      $127,324        $160,280       $193,314        $198,040      $203,010     $213,010
$  450,000...........     $107,366      $143,991        $181,114       $218,315        $223,665      $229,260     $240,510
$  500,000...........     $119,867      $160,658        $201,948       $243,315        $249,290      $255,510     $268,010
$  600,000...........     $144,867      $193,992        $243,615       $293,316        $300,540      $308,010     $323,010
$  800,000...........     $194,868      $260,660        $326,950       $393,318        $403,040      $413,010     $433,010
$1,000,000...........     $244,869      $327,328        $410,285       $493,320        $505,540      $518,010     $543,010

   ________________
</TABLE>

(1)  These are hypothetical  benefits  based upon the  Retirement  Plan's normal
     retirement  benefit  formula.  The maximum annual benefit  permitted  under
     Section 415 of the Internal  Revenue Code of 1986, as amended (the "Code"),
     is generally limited to $125,000 at present and will be adjusted to reflect
     cost-of-living increases in 1998 and succeeding plan years.

(2)  This table includes supplemental  pension benefits payable to Mr. Shorin in
     excess of the limitations on  compensation  and benefits under the Code and
     other  applicable  laws,  pursuant to an agreement  entered into on May 19,
     1986,  and  amended May 18, 1994 (the  "Supplemental  Pension  Agreement").
     These  benefits are computed in accordance  with the same formula  provided
     under the Retirement Plan without regard to the aforementioned limitations.
     However,  compensation  attributable to stock appreciation rights and stock
     options  is  not  taken  into  account  in  determining   highest   average
     compensation for purposes of the Supplemental Pension Agreement.

(3)  The  benefits  shown   corresponding  to  these  compensation   ranges  are
     hypothetical  benefits based upon the Retirement  Plan's normal  retirement
     benefit  formula.  Under Section  401(a)(17) of the Code,  compensation  in
     excess of $160,000 (as  adjusted to reflect  cost-of-living  increases)  is
     disregarded  for purposes of determining  highest  average  compensation of
     participants  in the Retirement Plan for 1997.  Benefits  accrued as of the
     last day of the plan year beginning in 1993 on the basis of compensation in
     excess of $160,000 are  preserved.  The $160,000 limit will be adjusted for
     cost-of-living increases in 1998 and succeeding plan years.

<PAGE>

The normal  retirement  benefit under the Retirement Plan is payable in the form
of a  "straight  life"  annuity  and is equal to the  greater of (i) 1.667% of a
participant's  highest average W-2 compensation  multiplied by the participant's
years  of  credited  service  not  in  excess  of 30  years,  plus  .25%  of the
participant's highest average compensation multiplied by the participant's years
of credited service in excess of 30 years,  reduced by 50% of the  participant's
estimated  primary  Social  Security  benefit  determined  on the  basis  of the
participant's  earnings  from  the  Company,  or  (ii)  $204  multiplied  by the
participant's  years of credited  service  not in excess of 20 years,  plus $144
multiplied by the participant's  credited service in excess of 20 years (but not
to exceed 10 additional years). The "highest average  compensation" for purposes
of  determining  the  normal  retirement  benefit  is equal to 1/5 of the  total
compensation  that  is  paid  to  a  participant  by  the  Company  for  the  60
consecutive-month  period in which the  participant's  compensation was greatest
during the 120-month period prior to the participant's retirement or termination
of  employment.  Subject to the  $160,000  compensation  limit in the case of an
executive  officer  other  than  Mr.  Shorin,  such  compensation  includes  all
compensation  reflected in the Summary Compensation Table to the extent included
in gross income for the applicable base years, except for income attributable to
reimbursement of moving expenses.

     As of March 1, 1998,  the persons named in the Summary  Compensation  Table
were credited with the following years of service:  Mr. Shorin - 39, Mr. Boyum -
8, Mr. Perillo - 20, Mr.  Drewniak - 26, Mr.  Friedman - 9, Mr. Langdon - 9  and
Mr. Berger - 50.


Employment Agreements

     On October 28, 1991, the Company entered into an employment  agreement (the
"Agreement")  with Arthur T. Shorin,  Chairman of the Board and Chief  Executive
Officer.  The  Agreement  provides  for a  three-year  term subject to automatic
extension.  The Agreement will  terminate  three years from the date that either
Mr. Shorin or the Company gives notice of his or its intention not to extend the
Agreement, unless terminated earlier as provided in the Agreement. The Agreement
provides for an annual base salary of $822,269,  subject to annual 10% increases
which have been  waived by Mr.  Shorin for fiscal  years 1996  through  1998 and
limited to 4% for fiscal years 1994 and 1995. Mr.  Shorin's  Agreement  provides
for an annual target bonus  opportunity of 50% of base salary.  For fiscal years
1995 through 1998,  Mr. Shorin agreed to limit his target bonus  opportunity  to
20% of annual  base  salary.  For  calendar  1998,  Mr.  Shorin  agreed to waive
$246,000 of salary in exchange for options to purchase  246,000 shares of common
stock. See "Executive Compensation."

     If Mr.  Shorin is terminated  without  "Cause" or resigns for "Good Reason"
(as defined in the  Agreement),  a lump sum  severance  payment  will be made as
liquidated  damages  equal to three  times Mr.  Shorin's  base  salary  plus his
average  annual  bonus for the three  fiscal  years  ended  prior to the date of
termination.

     The  Agreement  also  requires  that,  in the event any payments  made upon
termination of employment are treated as "parachute  payments" subject to excise
taxes under federal tax law, the Company will make an additional  payment to Mr.
Shorin so that his  after-tax  position is the same as if the payments  were not
subject to an excise tax.

     Mr.   Shorin's   Agreement   also  requires  the  Company  to  make  annual
contributions  to an  irrevocable  Company  trust account of assets equal to the
present  value of the  supplemental  pension  benefits  which accrue during each
fiscal year for Mr. Shorin under his Supplemental Pension Agreement.

     The Company also entered into an Employment Agreement, on October 28, 1991,
with its then  President  and Chief  Operating  Officer,  John J.  Langdon.  Mr.
Langdon's  Agreement  was  terminated  effective as of December  14, 1997.  As a
result of the  termination,  and as required by the  Agreement,  Mr. Langdon was
paid a lump sum made as liquidated damages of $1,062,500, which was equal to 2.5
times his annual base salary plus his average  annual  bonus for the three years
prior to  termination.  Under  Mr.  Langdon's  Agreement,  the  Company  is also
required to continue to maintain life  insurance in the amount of $4,000,000 and
disability  insurance  policies in the amount of 60% of his former  salary for a
period of three years after the termination of the Agreement.

     Effective  as of January 1, 1998,  the Company  entered  into a  three-year
Consulting  Agreement with Seymour P. Berger, its former Vice President - Sports
and  Licensing.  Pursuant to the terms of the Consulting  Agreement,  Mr. Berger
will be paid annual  consulting  fees of $115,000,  $100,000  and  $75,000,  for
calendar years 1998, 1999 and 2000, respectively.

<PAGE>

                      Report of the Compensation Committee
                            on Executive Compensation

     The  Compensation  Committee  is  responsible  for  setting  the  Company's
compensation  objectives and policies.  It regularly approves compensation plans
and sets specific  compensation levels for all executive officers.  In addition,
the Compensation Committee administers the Company's 1996 Stock Option Plan (the
"Option   Plan")  and  determines  the  degree  and  extent  of  awards  granted
thereunder.

Compensation Policy

     The Compensation  Committee seeks to provide a total  compensation  package
that is competitive and intended to retain and motivate the Company's  executive
officers.  In structuring the compensation  package for executive officers,  the
Committee seeks to provide  financial  incentives tied to the achievement of the
Company's  short-term and long-term business  objectives and intended to enhance
stockholder value.

Base Salary

     In setting base salary for the  executive  officers  for fiscal  1998,  the
Compensation  Committee  considered  the base salary levels of  executives  with
similar  responsibilities in companies of similar size, business and complexity.
The  Committee  also  considered  each  executive  officer's  experience  in his
position at the Company and his actual  performance  over the prior fiscal year.
Based  on  the  above  criteria,  the  Compensation  Committee  made  subjective
determinations  with  respect  to the  compensation  of  all  of  the  Company's
executive officers other than Mr. Shorin.

Bonus Awards

     For fiscal 1998, bonuses were intended to reward  significant  achievements
by the  executive  officers and were  contingent  upon the  Company's  financial
performance   during  the  year.   Bonus  awards  reflect  the   achievement  of
pre-established  earnings  objectives.  Bonus levels for fiscal 1998 were set by
the  Compensation  Committee after  consideration of bonus levels for executives
with  similar  responsibilities  in  companies  of similar  size,  business  and
complexity.  Earnings targets were not attained for fiscal 1998 and no bonus was
paid to any of the executive officers.

Stock Option Awards

     Long-term incentive compensation  opportunities are provided through grants
of stock  options  under the Option Plan.  All options  granted under the Option
Plan have  exercise  prices which are at least equal to the fair market value of
the Common Stock on the date of  grant so as to directly  align  such  incentive
compensation  with an increase in stockholder  value. In continuing its practice
of making  discretionary  grants of stock  options  to the  Company's  executive
officers and taking into consideration each executive  officer's  experience and
seniority within the Company,  the  Compensation  Committee made grants of stock
options to certain  executive  officers  of the  Company on a  subjective  basis
during fiscal 1998.

     In addition to the  discretionary  option grants for fiscal 1998  described
above,  effective January 1, 1998, as part of the Company's initiative to reduce
costs, the Compensation Committee instituted a voluntary salary reduction/option
grant program whereby executive  officers could choose to have their base salary
reduced for the 1998 calendar year in return for a grant of stock  options.  For
every dollar of reduced salary, the executive officers were granted an option to
purchase  one share of Common  Stock with an  exercise  price  equal to the fair
market value of the Common Stock on date of grant.

Chief Executive Officer

     The base  salary  for Mr.  Shorin  is  determined  through  his  Employment
Agreement (discussed under the caption "Employment Agreements").  In view of the
Company's  performance,  as in prior years,  the stipulated  minimum increase in
base salary called for by the Mr.  Shorin's  Employment  Agreement was waived by
Mr. Shorin for fiscal year 1998.

     Although Mr. Shorin's Employment  Agreement requires that his annual target
bonus  opportunity  equal  50% of his base  salary,  in  light of the  Company's
performance,  as in prior  years,  Mr.  Shorin  agreed to limit his annual bonus
opportunity for fiscal 1998 to 20% of base salary. Because earnings targets were
not attained for fiscal 1998, no bonus was paid to Mr. Shorin.

<PAGE>

Section 162(m)

     Section  162(m) of the Code  generally  disallows a tax deduction to public
companies for annual  compensation over $1 million paid to each of the Company's
Chief  Executive  Officer  and four  other  most  highly  compensated  executive
officers,    except   to   the   extent   such    compensation    qualifies   as
"performance-based."  To date, none of the Named Executive Officers has received
compensation  in excess of the Section  162(m) limits and all such  compensation
has been fully  deductible  by the  Company.  While the  Committee's  policy has
always been to pursue a strategy of maximizing deductibility of compensation for
the Named Executive  Officers,  it also believes it is important to maintain the
flexibility  to take actions it  considers in the best  interests of the Company
and its stockholders,  which are necessarily based on considerations in addition
to Section 162(m).

The Compensation Committee:
         Wm. Brian Little
         Stanley Tulchin


                              CERTAIN RELATIONSHIPS

     Jack H. Nusbaum, a director, is a partner in the law firm of Willkie Farr &
Gallagher, outside counsel to the Company. Seymour P. Berger, a director, became
a consultant to the Company effective January 1, 1998.


Performance Graph

     The  graph set  forth  below  shows  the  yearly  percentage  change in the
Company's  cumulative total stockholder  return against each of the S & P MidCap
400 and a composite  index (the  "Composite  Index"),  in each case  assuming an
investment of $100 on February 28, 1993 and the accumulation and reinvestment of
dividends paid thereafter through February 28, 1998.




                                      GRAPH


























     The Composite  Index is comprised of four industry  groups  reported in the
"Directory of Companies  required to file Annual Reports with the Securities and
Exchange  Commission," for the period ended  September 30,  1993, and based upon
the Standard Industrial  Classification ("SIC") codes developed by the Office of
Management  and Budget,  Executive  Office of the  President.  The four industry
groups are  Miscellaneous  Publishing (SIC Code 2741),  Sugar and  Confectionery
Products (SIC Code 2060),  Periodicals:  Publishing  or Publishing  and Printing
(SIC Code 2721), and Wholesale - Miscellaneous Durable Goods (SIC Code 5090).

<PAGE>

            PROPOSAL TO APPROVE THE AMENDMENT AND RESTATEMENT OF THE
                  1994 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN
                    (Amended and Restated as of May 18, 1998)

Description of the Amendment and Restatement of the 1994  Non-Employee  Director
Stock Option Plan

In 1994,  the  Board of  Directors  unanimously  adopted  the 1994  Non-Employee
Director Stock Option Plan (the "Original  Directors Plan") and the stockholders
of the Company  subsequently  approved the Original  Directors  Plan. On May 18,
1998,  the Board of  Directors  decided to  discontinue  the  practice of giving
directors  who are not  employees  of the Company  cash  compensation  for their
director services and to replace such cash compensation with additional options.
In  connection  therewith,  the Board of Directors  approved the  amendment  and
restatement  of the  Original  Directors  Plan (as  amended  and  restated,  the
"Amended Directors Plan") to provide for the increase in the number of shares of
Common Stock subject to annual grants of options  thereunder.  In addition,  the
Amended  Directors  Plan was  amended  to (i)  increase  the number of shares of
Common Stock available for issuance  thereunder,  (ii) permit  administration of
the Plan by the full  Board  of  Directors,  (iii)  extend  the term of  options
granted  after  the  Amended  Directors  Plan is  approved,  (iv)  allow for the
transferability of options, (v) adjust the forfeiture provisions with respect to
options  held by  directors  who cease to be members of the Board of  Directors,
(vi) provide for automatic acceleration of vesting of unexercised options upon a
Change in Control of the Company and (vii) modify the amendment provisions.  The
Amended  Directors  Plan and any options  granted  thereunder are subject to the
approval of the stockholders of the Company at the Annual Meeting.  In the event
that the Amended Directors Plan is not so approved,  the Original Directors Plan
shall continue in full force and options will continue to be issued thereunder.

     The Amended  Director  Plan is intended to more closely align the interests
of  directors  with  those  of the  Company's  stockholders  and to  provide  an
inducement to obtain and retain of qualified  persons who are neither  employees
nor  officers  of the Company to serve as members of the Board of  Directors  by
providing  them  with an  equity  interest  in the  Company  and  with  fair and
reasonable compensation.

     The  following  is a  summary  of the  material  features  of  the  Amended
Directors Plan, the complete text of which was filed with the SEC along with the
Proxy Statement.

Administration

     The Original Directors Plan was administered by the Compensation  Committee
of the Board of Directors.  The Amended  Directors Plan can be  administered  by
either  the  Board  of  Directors  or the  Compensation  Committee  (the  entity
administering the Amended Directors Plan hereafter called the "Committee").  The
current members of the  Compensation  Committee are Messrs.  Little and Tulchin.
Members of the  Compensation  Committee are appointed by the Board of Directors.
The Committee,  subject to the provisions of the Amended Directors Plan, has the
power to  construe  the Amended  Directors  Plan,  to  determine  all  questions
thereunder  and  to  adopt  and  amend  such  rules  and   regulations  for  the
administration of the Amended Directors Plan as it may deem desirable.

Shares Subject to the Amended Directors Plan

     The Amended  Directors  Plan increases the number of shares of Common Stock
which can be issued pursuant to options  granted to non-employee  directors from
490,000 to 754,000.  The number of shares that  currently  remain  available for
grant under the  Original  Directors  Plan is  336,000.  After  approval of  the
Amended Directors Plan,  600,000 shares will be available for issuance.  Options
under the Amended  Directors  Plan are subject to adjustment as described  below
under "Changes in Stock;  Recapitalization  and  Reorganization." If any options
granted under the Amended  Directors  Plan are  surrendered  before  exercise or
lapse without exercise,  in whole or in part, the shares reserved therefor shall
revert to the status of available shares under the Amended Directors Plan.

<PAGE>

Eligibility; Automatic Grant of Options under the Amended Directors Plan

     Options  are  granted  pursuant  to the  Amended  Directors  Plan  only  to
non-employee members of the Board of Directors. Seven persons would be currently
eligible to participate in the Amended Directors Plan.

     Unless  action  is taken by the  Committee  to  reduce  such  number,  each
non-employee member of the Board of Directors will automatically be granted each
year on the  date of the  Company's  Annual  Meeting  of  Stockholders,  without
further action by the Board of Directors,  options to purchase  17,000 shares of
Common Stock.  The Original  Directors  Plan  provided for the automatic  annual
grant to each  non-employee  director  of options to  purchase  7,000  shares of
Common Stock. As discussed above under the caption  "Compensation of Directors,"
if the Amended Directors Plan is approved, non-employee directors will no longer
receive  cash  compensation.  None of the  options  granted  under  the  Amended
Directors Plan is intended to be an "Incentive  Stock Option" within the meaning
of Section 422 of the Code.

Option Price

     The exercise price per share of options granted under the Amended Directors
Plan is 100% of the fair  market  value of the Common  Stock on the day prior to
the date the option is granted.

Market Value

     As of May 21,  1998,  the closing  price for the Common Stock on the Nasdaq
National Market was $3.13.

Option Duration

     The Original Directors Plan required that options granted thereunder expire
five (5) years from the date of option grant. The Amended Directors Plan extends
the term of options granted,  on or after the date the stockholders  approve the
Amended Directors Plan, to ten (10) years.  Options previously granted under the
Original  Directors  Plan will still  expire five (5) years from the date of the
option grant.

Vesting

     All of the  shares  covered  by  each  option  granted  under  the  Amended
Directors Plan become exercisable on the day preceding the date of the Company's
next Annual  Meeting of  Stockholders  following the Annual Meeting on which the
options were granted.

Exercise of Options and Payment for Stock

     Each option  granted under the Amended  Directors  Plan is  exercisable  as
provided in such option.  Exercise of an option under the Amended Directors Plan
is effected by a written notice of exercise,  delivered to the Company  together
with  payment  for the shares in full,  which  payment may be made in part or in
full (i) in cash,  (ii) by  certified  or  cashier's  check,  (iii) by tendering
mature shares of Common Stock of the Company  valued at fair market value,  (iv)
through a brokered  exercise  transaction,  or (v)  through any  combination  of
payment described in (i) through (iv) above.

Effect of Termination as a Director or of Death or Disability

     Under the Original  Directors Plan, in the event an optionee ceased to be a
member of the Board of Directors for any reason other than death or  disability,
any options  granted to such  optionee  which were  exercisable  at the time the
optionee  ceased  to be a member of the Board of  Directors  and which  were not
exercised at such time could be  exercised  by the  optionee  within a period of
thirty (30) days  following  such time the  optionee so ceased to be a member of
the Board of Directors,  but in no event later than the  expiration  date of the
option.

     Similarly,  under the  Original  Directors  Plan,  in the event an optionee
ceased to be a member of the Board of Directors by reason of his  disability  or
death,  all unexercised  options which were exercisable at the time the optionee
ceased  to be a  member  of the  Board of  Directors  were  exercisable  (by the
optionee's  personal  representative,  heir or  legatee,  in the event of death)
during the period  ending one year after the date the optionee so ceased to be a
member of the Board of Directors, but in no event later than the expiration date
of the option.

<PAGE>

     Options granted under the Amended Directors Plan will remain exercisable by
the optionees  following  their cessation of service with the Board of Directors
until the expiration of the full ten-year term, but only to the degree that such
options were exercisable at the time of such cessation.

Non-Assignability of Options

     Options  granted  pursuant to the Amended  Directors Plan are generally not
assignable  or  transferable  other  than  by will or the  laws of  descent  and
distribution  and are  exercisable  during an  optionee's  lifetime  only by the
optionee.  The Committee may,  either at the time of grant or thereafter,  allow
for the  transfer  of options.  Transferability  of options  under the  Original
Directors Plan was not permitted.

Changes in Stock; Recapitalization and Reorganization

     In the event that the  outstanding  shares of Common Stock are changed into
or exchanged for a different number or kind of shares or other securities of the
Company  or of  another  corporation  by reason of any  reorganization,  merger,
consolidation,  recapitalization,  reclassification,  or in the event of a stock
split,  combination of shares or dividends  payable in capital stock,  automatic
adjustment  is made in the  number  and kind of shares  as to which  outstanding
options  or  portions  thereof  then  unexercised  are  exercisable  and  in the
available  shares  set  forth  in  the  Amended  Directors  Plan,  so  that  the
proportionate interest of the optionee after the occurrence of such event is the
same as before the  occurrence of such event.  Such  adjustment  in  outstanding
options is made without change in the total price  applicable to the unexercised
portion of such options and with a corresponding  adjustment in the option price
per share.

     If the  Company  is  reorganized,  consolidated,  or  merged  with  another
corporation,  or if all or  substantially  all of the assets of the  Company are
sold or exchanged,  the optionee will,  after the occurrence of such a corporate
event,  be entitled to receive  upon the  exercise of his option the same number
and kind of shares of stock or the same amount of property,  cash, or securities
as he would  have  been  entitled  to  receive  upon the  happening  of any such
corporate  event as if he had  exercised  such option and had been,  immediately
prior to such event, the holder of the number of shares covered by such option.

     Any adjustment in the number of shares shall apply  proportionately to only
the unexercised  portion of any option granted under the Amended Directors Plan.
If fractions of a share would result from any such  adjustment,  the  adjustment
will be revised to the next higher whole number of shares.

Change in Control

     Notwithstanding  any vesting  provisions set forth in the Amended Directors
Plan or in any option agreement issued under the Amended  Directors Plan, upon a
Change in Control of the Company,  as defined in the Amended Directors Plan, all
outstanding  unexercised  options  will  become  fully  vested  and  immediately
exercisable.  The Original  Directors Plan did not contain any  acceleration  of
vesting upon a Change in Control.

Termination and Amendment

     The Board of Directors may at any time terminate the Amended Directors Plan
or make  such  modification  or  amendment  thereof  as it may  deem  advisable,
provided,  however, that the Board of Directors may not, without approval by the
affirmative vote of the holders of a majority of the shares present in person or
by proxy  and  entitled  to vote at a  stockholders  meeting,  (a) increase  the
maximum  number of shares for which  options  may be granted  under the  Amended
Directors  Plan,  except  as  previously  described  under  "Changes  in  Stock;
Recapitalization and  Reorganization",  or (b) change the price at which options
are to be granted.  Stockholder  approval  was needed for  amendments  under the
Original  Directors Plan to (a) change the provisions  regarding  termination of
options or the times when they could be exercised,  (b) change the period during
which  options could be granted or remain  outstanding  or the date on which the
Original  Directors  Plan  would  terminate,  (c)  change  the class of  persons
eligible to receive options,  or (d) materially  increase  benefits  accruing to
optionees.  In addition,  the Original  Directors Plan could not be amended more
than once every six months other than to comport with changes to the Code.  This
restriction has been deleted from the Amended Directors Plan. Termination or any
modification  or  amendment  of the Amended  Directors  Plan shall not,  without
consent of a participant,  affect his rights under an option previously  granted
to him.

<PAGE>
Federal Income Tax Consequences

     An option  granted  under the  Amended  Directors  Plan is taxed for United
States federal income tax purposes in accordance  with the Code and  regulations
issued thereunder. For such purposes, the following general rules are applicable
under existing law to directors who receive and exercise options pursuant to the
Amended  Directors Plan and to the Company,  based upon the assumption  that the
options do not have a readily ascertainable value at the date of grant:

         1.       The director does not  recognize  any income upon the grant of
                  an option,  and the Company is not allowed a  business expense
                  deduction by reason of such grant.

         2.       The director will recognize  ordinary  compensation  income at
                  the time of exercise of the option in  an amount  equal to the
                  excess,  if any, of the fair market value of the shares on the
                  date of exercise over the exercise price.

         3.       When the  director  sells the shares  acquired by exercise  of
                  the option,  he will  recognize  a capital  gain or loss in an
                  amount  equal to the  difference  between the amount  realized
                  upon the sale of the shares and his basis in the shares (i.e.,
                  the  exercise  price plus the amount  taxed to the director as
                  compensation  income  as a  result  of  his  exercise  of  the
                  option).  If the director holds the shares for longer than one
                  year,  this gain or loss will be a long-term  capital  gain or
                  loss.  The capital  gain tax rates may vary  depending  on the
                  length of time the shares are held.

         4.       In general,  the Company will be entitled to a  tax  deduction
                  in the year in which compensation  income is recognized by the
                  director in the amount of such compensation income.

         5.       As a result of the rules under Section  16(b) of the  Exchange
                  Act and  depending  upon  the  particular  exemption  from the
                  provisions  of  Section  16(b)  utilized,  directors  may  not
                  receive the same tax treatment as set forth above with respect
                  to the grant and/or exercise of options. Generally,  directors
                  will not be subject to taxation  until the  expiration  of any
                  period   during  which  they  are  subject  to  the  liability
                  provisions  of Section  16(b) of the Exchange Act with respect
                  to any particular option.

New Plan Benefits

     The  following  table  sets  forth the  benefits  to be  allocated  to each
non-employee  member of the Board of Directors  for fiscal 1999,  if the Amended
Directors Plan is approved by the stockholders.

<TABLE>
<CAPTION>

Name                                         Dollar Value                   Number of Units

 <S>                                         <C>                               <C>
Seymour P. Berger                            (1)                              17,000
Allan A. Feder                               (1)                              17,000
Stephen D. Greenberg                         (1)                              17,000
Wm. Brian Little                             (1)                              17,000
David M. Mauer                               (1)                              17,000
Jack H. Nusbaum                              (1)                              17,000
Stanley Tulchin                              (1)                              17,000
Non-Employee Directors, as a group           (1)                            119,000
</TABLE>

(1)  Because  the market  value of the  Common  Stock as of the date of grant is
currently unknown, the dollar value is not determinable.


Proposed Action

     Approval of the  adoption of the Amended  Directors  Plan will  require the
affirmative  vote of the  holders  of a majority  of the shares of Common  Stock
present, in person or by proxy, at the Annual Meeting.

     YOUR BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE APPROVAL OF
THE AMENDED DIRECTORS PLAN.
<PAGE>

                             APPOINTMENT OF AUDITORS

     The Board of Directors  has retained  Deloitte & Touche LLP as  independent
certified public accountants to report on the consolidated  financial statements
of the Company for the fiscal year ending  February 27, 1999 and to perform such
other  services as may be required of them.  The Board of Directors has directed
that  management  submit the  appointment  of auditors for  ratification  by the
stockholders  at the Annual  Meeting.  An  affirmative  vote of the holders of a
majority of the Common Stock,  represented in person or by proxy and entitled to
vote at the Annual Meeting,  is necessary for ratification.  Representatives  of
Deloitte & Touche LLP are  expected  to be present at the Annual  Meeting,  will
have the  opportunity  to make a  statement  if they desire to do so and will be
available to respond to appropriate stockholder questions.


     YOUR BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE APPOINTMENT
OF DELOITTE & TOUCHE LLP AS THE TOPPS COMPANY, INC. AUDITORS



         STOCKHOLDER PROPOSAL REGARDING A CLASSIFIED BOARD OF DIRECTORS

     The Company has been  informed  that Kenneth  Steiner  intends to present a
proposal at the Annual Meeting. The proposal and supporting statement, for which
the Board of Directors and the Company accept no  responsibility,  are set forth
below. The Board of Directors opposes this proposal for the reasons stated after
such proposal and supporting statement.

     Kenneth Steiner,  whose address is 14 Stoner Avenue, Suite 2-M, Great Neck,
New York 11021 and who is a beneficial  owner of 2,200  shares of Common  Stock,
submitted the following resolution:

     "RESOLVED,  that the  stockholders of the Company request that the Board of
Directors take the necessary  steps, in accordance with state law, to declassify
the  Board of  Directors  so that  all  directors  are  elected  annually,  such
declassification  to be effected in a manner that does not affect the  unexpired
terms of directors previously elected."

     The  proponent has  furnished  the  following  statement  setting forth the
reasons advanced by him in support of his proposal:

     "The  election of  directors  is the  primary  avenue for  stockholders  to
influence corporate  governance policies and to hold management  accountable for
its  implementation of those policies.  I believe that the classification of the
Board of  Directors,  which results in only a portion of the Board being elected
annually, is not in the best interests of the Company and its stockholders.

     I believe that the Company's  classified  Board of Directors  maintains the
incumbency of the current Board and  therefore of current  management,  which in
turn limits management's accountability to stockholders.

     The  elimination of the Company's  classified  Board would require each new
director to stand for election annually and allow stockholders an opportunity to
register  their  views on the  performance  of the Board  collectively  and each
director  individually.  I believe this is one of the best methods  available to
stockholders  to insure that the Company  will be managed in a manner that is in
the best interests of the stockholders.
 
     I believe that concerns  expressed by companies with classified boards that
the annual election of all directors could leave companies  without  experienced
directors in the event that all  incumbents are voted out by  stockholders,  are
unfounded.  In my view, in the unlikely event that  stockholders vote to replace
all directors, this decision would express stockholder  dissatisfaction with the
incumbent directors and reflect the need for change.

<PAGE>

                 I URGE YOUR SUPPORT, VOTE FOR THIS RESOLUTION."


     YOUR  BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  VOTING  "AGAINST"
                                THIS PROPOSAL.



Board of Directors' Statement in Opposition to the Stockholder Proposal

     In 1997,  the Board of Directors of the Company (the "Board of  Directors")
established  a special  committee  (the  "Special  Committee")  to evaluate  the
declassification  of the Board of Directors.  The Special Committee  consists of
Messrs.  Allan A. Feder,  Wm. Brian Little and Jack H.  Nusbaum.  As part of its
deliberations,  the Special  Committee,  among other  things,  (i)  reviewed the
Company's  results  of  operations  for  fiscal  year 1998,  (ii)  reviewed  the
Company's  Business Plan for fiscal year 1999, and discussed  pertinent portions
of such Business Plan with members of management, (iii) considered the advice of
the  Company's  counsel  relating  to  the  declassification  of  the  Board  of
Directors,  (iv) reviewed the previous proposals and supporting statements,  (v)
reviewed the results of the stockholder votes on those proposals  (including the
fact that the proposal submitted at the 1997 Annual Meeting received the support
of 67.8% of the shares voted thereon),  (vi) reviewed the trading prices for the
Common  Stock  over the  last  three  years  and  (vii)  considered  changes  in
management  that  occurred  during  fiscal year 1998,  including  the  increased
management role of Arthur T. Shorin.

     Given the  Company's  prospects  as outlined in the  Business  Plan and the
Company's  depressed  stock price,  among other factors,  the Special  Committee
recommended  to the Board of Directors that no action be taken to declassify the
Board of Directors.  Based on the recommendation of the Special  Committee,  the
Board of Directors  concluded  that,  notwithstanding  the strong support by the
Company's   stockholders  for  declassification  at  the  1997  Annual  Meeting,
declassification of the Board of Directors is not in the best long-term interest
of stockholders.

     The Board of Directors  continues  to believe  that a  classified  Board of
Directors promotes  continuity of policy and stability of leadership by assuring
that experienced personnel familiar with the Company and its business will be on
the Board of Directors  at all times.  It is through  such  continuity  that the
Board of  Directors  can devise and  implement  policies to enhance  stockholder
value.

     In  addition,  the Board of  Directors  believes  that a  classified  board
protects  stockholders  from  precipitous  changes in the Board of Directors and
from sudden and disruptive  attempts to obtain  control of the Company.  A proxy
fight,  regardless of whether  successful,  can  seriously  distract a company's
management and board of directors and impose substantial costs on the company. A
classified  board is not  intended  to  prevent  takeovers  but  rather to force
potential  acquirers  to  negotiate  at arm's  length and in good faith with the
Board of Directors. Through such negotiations, the Board of Directors will be in
the best position to act in the best interests of all stockholders.


     YOUR  BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  VOTING  "AGAINST"
                                  THIS PROPOSAL.

<PAGE>

          STOCKHOLDER PROPOSAL REGARDING THE PROMPT SALE OF THE COMPANY

     The Company has been  informed  that William  Steiner  intends to present a
proposal at the Annual Meeting. The proposal and supporting statement, for which
the Board of Directors and the Company accept no  responsibility,  are set forth
below. The Board of Directors opposes this proposal for the reasons stated after
such proposal and supporting statement.

     William  Steiner,  whose address is 4 Radcliff Drive,  Great Neck, New York
11024 and who is a beneficial  owner of 1,500 shares of Common Stock,  submitted
the following resolution:

     "Resolved:  that the  shareholders of The Topps Company,  Inc.  Corporation
urge The Topps  Company,  Inc. Board of Directors to arrange for the prompt sale
of The Topps Company, Inc. to the highest bidder."

     The  proponent has  furnished  the  following  statement  setting forth the
reasons advanced by him in support of his proposal:

     "The  purpose of the  Maximize  Value  Resolution  is to give all The Topps
Company,  Inc.  shareholders  the  opportunity  to send a  message  to The Topps
Company, Inc. Board that they support the prompt sale of The Topps Company, Inc.
to the highest bidder. A strong and or majority vote by the  shareholders  would
indicate  to  the  board  the  displeasure  felt  by  the  shareholders  of  the
shareholder returns over many years and the drastic action that should be taken.
Even if it is  approved  by the  majority  of The  Topps  Company,  Inc.  shares
represented  and  entitled to vote at the annual  meeting,  the  Maximize  Value
Resolution will not be binding on The Topps Company,  Inc. Board.  The proponent
however believes that if this resolution  receives  substantial support from the
shareholders,  the board may  choose to carry out the  request  set forth in the
resolution:

     The prompt auction of The Topps Company, Inc. should be accomplished by any
appropriate  process the board chooses to adopt  including a sale to the highest
bidder whether in cash, stock, or a combination of both. It is expected that the
board will uphold its fiduciary duties to the utmost during the process.

     The  proponent  further  believes that if the  resolution  is adopted,  the
management  and the board will  interpret  such  adoption as a message  from the
company's stockholders that it is no longer acceptable for the board to continue
with its current management plan and strategies.

                 I URGE YOUR SUPPORT, VOTE FOR THIS RESOLUTION."


     YOUR  BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  VOTING  "AGAINST"
                                THIS PROPOSAL.

<PAGE>

Board of Directors' Statement in Opposition to the Stockholder Proposal

     Your  Board of  Directors  and the  Company's  officers  are  dedicated  to
maximizing stockholder value. Accordingly, the Company maintains close relations
with a nationally known investment bank that is keenly interested in helping the
Company achieve that business objective.

     As important as the advice of prominent  investment  bankers,  the Board of
Directors  consists of  individuals  familiar with the Company's  businesses and
with the  industries in which the Company  operates.  In addition,  the Board of
Directors  periodically  reviews  from a  strategic  perspective  the  long-term
outlook  for the  Company.  As  part of such  review,  the  Board  of  Directors
continually  evaluates acquisition prospects as well as the benefits that may be
derived from selling existing businesses and reinvesting the proceeds thereof in
new businesses.

     The  Board  of  Directors   believes   that,  at  the  current  time,   the
stockholders'  interests  are best served by the Company  focusing  primarily on
generating increasing operating earnings. Therefore, the Company will attempt to
improve its long-term prospects by continuing the steps taken recently,  such as
disposing of assets and  operations  that did not meet our objectives for return
on investment;  restructuring  our sales force;  reducing  expenses through more
efficient operations; and attempting to develop new confectionery brands.

     The Board of Directors  believes that the foundation for earnings growth is
now  largely  in  place  and,  thus,  taking  the  action  recommended  in  this
stockholder  proposal  requesting a "prompt sale of [the Company] to the highest
bidder" will not serve the Company's  best  interests and will not result in the
greatest value to stockholders.

     Regardless  of the  outcome  of the  vote  on  this  stockholder  proposal,
however, the Board of Directors has and will continue to consider all reasonable
avenues to increase stockholder value.


     YOUR  BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  VOTING  "AGAINST"
                                THIS PROPOSAL.

<PAGE>

                   STOCKHOLDER PROPOSALS - 1999 ANNUAL MEETING

     Any proposals of stockholders of the Company intended to be included in the
Company's  proxy  statement  and form of proxy  relating to the  Company's  next
annual meeting of stockholders  must be in writing and received by the Assistant
Treasurer of the Company at the Company's  office at One Whitehall  Street,  New
York, New York  10004-2109 no later than January 24, 1999. In the event that the
next annual meeting of  stockholders  is called for a date that is not within 30
days  before  or after  June 30,  1999,  in order to be  timely,  notice  by the
stockholder  must be  received  no later than the close of business on the tenth
day following the day on which such notice of the date of the annual meeting was
mailed or such  public  disclosure  of the date of the annual  meeting was made,
whichever first occurs.

     Any stockholder  interested in making a proposal is referred to Article II,
Section 4 of the Company's Restated By-Laws.

                                  OTHER MATTERS

     Management  does not know of any matters other than the foregoing that will
be presented for consideration at the Annual Meeting.  However, if other matters
properly  come before the Annual  Meeting,  it is the  intention  of the persons
named in the  enclosed  proxy to vote  thereon  in  accordance  with  their best
judgment.


                             SOLICITATION OF PROXIES

     The  entire  cost of  soliciting  management  proxies  will be borne by the
Company.  In  addition  to the  use  of  the  mails,  proxies  may be  solicited
personally by directors,  officers or regular employees of the Company, who will
not be  compensated  for their  services.  Management of the Company  intends to
request banks, brokerage houses, custodians, nominees and fiduciaries to forward
soliciting  material to the beneficial owners of the Common Stock held of record
by such persons and entities.

     The  Company  will  provide  to any  stockholder  of record at the close of
business on May 15,  1998,  without charge upon written request to its Assistant
Treasurer  at One  Whitehall  Street,  New York,  New York 10004,  a copy of the
Company's  Annual  Report on Form 10-K for the fiscal  year ended  February  28,
1998.


                                  By order of the Board of Directors,

                                  Arthur T. Shorin
                                  Chairman, President and
                                  Chief Executive Officer


<PAGE>

PROXY
                             THE TOPPS COMPANY, INC.

     The undersigned  hereby appoints ARTHUR T. SHORIN AND WM. BRIAN LITTLE, and
each of them, the attorneys and proxies of the  undersigned,  with full power of
substitution,  to vote on behalf of the  undersigned  all the shares of stock of
THE TOPPS COMPANY, INC., which the undersigned is entitled to vote at the Annual
Meeting of  Stockholders  of the Company to be held at Chase  Manhattan  Bank, 1
Chase Manhattan Plaza,  Street Floor Auditorium,  New York, New York on Tuesday,
June 30, 1998 at 10:30 a.m. (local time) and at all adjournments thereof, hereby
revoking any proxy  heretofore given with respect to such stock. The undersigned
authorizes and instructs said proxies to vote as follows:

<TABLE>
<CAPTION>

      <S>                          <C>                                                <C>
1.    ELECTION OF DIRECTORS        ______ FOR all nominees listed below               _____ WITHOLD AUTHORITY
                                   (except as marked to the contrary below)           to vote for all nominees listed below

</TABLE>

      Allan A. Feder, David M. Mauer, Jack H. Nusbaum.
      
     (INSTRUCTIONS:  TO WITHHOLD  AUTHORITY TO VOTE FOR ANY INDIVIDUAL  NOMINEE,
                     WRITE THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.)

________________________________________________________________________________

2.    To ratify and approve the Amended and Restated 1994 Non-Employee Director 
      Stock Option Plan
          ______ FOR              ______ AGAINST           ______ ABSTAIN

3.    To ratify the appointment  of Deloitte & Touche LLP, as  auditors for The
      Topps Company, Inc. for the fiscal year ending February 27, 1999.
          ______ FOR              ______ AGAINST           ______ ABSTAIN

     The Board of Directors recommends a vote FOR Items 1 , 2 and 3.


                                    (continued and to be signed on reverse side)

<PAGE>

(continued from reverse side, which should be read before signing)


4.    Stockholder proposal regarding declassification of the Board of Directors.
          ______ FOR              ______ AGAINST           ______ ABSTAIN


5.    Stockholder proposal regarding the sale of the Company.
          ______ FOR              ______ AGAINST           ______ ABSTAIN


     The Board of Directors recommends a vote AGAINST Items  4 and 5.

     This  Proxy when  properly  executed  will be voted in the manner  directed
herein and in the discretion of the aforementioned  proxies on all other matters
which may properly come before the meeting. If no instruction to the contrary is
indicated,  this  Proxy  will be  voted  FOR  proposals  1, 2 and 3 and  AGAINST
proposals 4 and 5.

                                        Dated:____________________________, 1998

                                        ________________________________________

                                        ________________________________________
                                               Please sign exactly as your name
                                                 or names appear at the left.


     Please return this proxy in the  accompanying  business reply envelope even
if you expect to attend in  person.  THIS  PROXY IS  SOLICITED  ON BEHALF OF THE
BOARD OF DIRECTORS.








                             THE TOPPS COMPANY, INC.

                  1994 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN
                    (Amended and Restated as of May 18, 1998)

          1. Purpose. The 1994 Non-Employee  Director Stock Option Plan (Amended
and  Restated  as of May 18,  1998) (the  "Plan")  is  intended  to promote  the
interests of The Topps Company,  Inc. (the "Company") by providing  equity-based
compensation  as an  inducement  to obtain and retain the  services of qualified
persons  who are  neither  employees  nor  officers  of the  Company to serve as
members  of  the  Board  of  Directors  of  the  Company  (the  "Board")   which
compensation is tied directly to shareholder return.

          2. Rights to be Granted. Under the Plan, options are granted that give
an optionee the right for a specified time period to purchase a specified number
of shares of common stock, par value $0.01, of the Company (the "Common Stock").
The option price is determined in each instance in accordance  with the terms of
the Plan. Options granted under the Plan are not intended to be "incentive stock
options" within the meaning of Section 422 of the Internal Revenue Code of 1986,
as amended (the "Code").

          3.  Available  Shares.  The total number of shares of Common Stock for
which options may be granted on or after the date of stockholder approval of the
Plan, as amended, shall not exceed 754,000,  subject to adjustment in accordance
with Section 13 hereof.  Shares  subject to the Plan are authorized but unissued
shares  or shares  that were once  issued  and  subsequently  reacquired  by the
Company.  If any options granted under the Plan are surrendered  before exercise
or lapse without  exercise,  in whole or in part, the shares  reserved  therefor
revert to the option pool and continue to be available for grant under the Plan.

          4. Administration.  The Plan shall be administered by the Board or the
Compensation Committee of the Board (the entity administering the plan from time
to time is  hereafter  referred to as the  "Committee").  The  Committee  shall,
subject to the provisions of the Plan,  have the power,  in its  discretion,  to
reduce the number of options  granted  under the Plan and to determine the terms
of such options and the time at which and the eligible  individuals to whom such
options will be granted. The Committee shall also have the power to construe the
Plan, to determine all questions  thereunder,  and to adopt and amend such rules
and regulations for the administration of the Plan as it may deem desirable.

<PAGE>

          5. Option  Agreement.  Each option granted under the provisions of the
Plan shall be evidenced by an Option Agreement,  in such form as may be approved
by the Committee, which Agreement shall be duly executed and delivered on behalf
of the  Company  and by the  individual  to whom  such  option is  granted.  The
Agreement shall contain such terms, provisions,  and conditions not inconsistent
with the Plan as may be determined by the Committee.

          6. Eligibility and Limitations. Options may be granted pursuant to the
Plan only to non-employee members of the Board.

          7. Option  Price.  The  purchase  price of the Common Stock under each
option shall not be less than the "Fair Market Value" of the Common Stock on the
date of grant.  For  purposes of the Plan,  the Fair Market  Value of the Common
Stock as of any date means the  closing  price of the Common  Stock,  on the day
prior to such date, on the stock  exchange  (including  NASDAQ  National  Market
System) with the largest  volume of sales of Common Stock on such date,  if sold
on any exchange, or if not sold on any such exchange, the average of the closing
bid and asked prices of the Common  Stock on the day prior to such date,  or, if
the stock is not traded,  such other price as the  Committee  determines  is the
Fair Market Value of the Common Stock on such date.  No option may be granted at
a price per share which is less than the par value of the Common Stock.

          8. Automatic Grant of Options. Unless action is taken by the Committee
to reduce such number, each year, on the date of the Company's Annual Meeting of
Stockholders, each member of the Board who is neither an employee nor an officer
of the  Company  shall be  automatically  granted on such date  without  further
action  by the  Board an  option to  purchase  17,000  shares  of Common  Stock.
Anything in the Plan to the contrary  notwithstanding,  the effectiveness of the
Plan, as amended and restated,  and of the grant of additional options hereunder
is in all respects  subject to, and the Plan and options  granted under it shall
be of no force and  effect  unless and until,  and no option  granted  hereunder
shall in any way vest or become  exercisable in any respect unless and until the
approval  of the Plan by the  affirmative  vote of a majority  of the  Company's
shares  present  in  person  or by proxy and  entitled  to vote at a meeting  of
shareholders at which the Plan is presented for approval.

          9. Period of Option.  The options  granted  hereunder after 1997 shall
expire on a date which is ten (10) years  after the date of grant of the options
and the Plan shall terminate when all options granted hereunder have terminated.

                                       2
<PAGE>

          10. Exercise of Option.  Options shall be exercised by the delivery to
the  Company  at  its  principal  office  or at  such  other  address  as may be
established by the Committee (Attention: Assistant  Treasurer) of written notice
of the  number of shares of Common  Stock  with  respect  to which the option is
being  exercised  accompanied  by payment in full of the purchase  price of such
shares.  Unless  otherwise  determined  by the  Committee  at the time of grant,
payment for such shares may be made (i) in cash, (ii) by certified check or bank
cashier's  check  payable  to the  order of the  Company  in the  amount of such
purchase price,  (iii) by  delivery to the Company of Common Stock having a Fair
Market Value equal to such purchase price, (iv) by irrevocable instructions to a
broker to deliver  promptly to the  Company the amount of sale or loan  proceeds
necessary to pay such  purchase  price and to sell the Common Stock to be issued
upon exercise of the Option and deliver the cash proceeds less  commissions  and
brokerage  fees to the  optionee  or to deliver the  remaining  shares of Common
Stock to the  optionee,  or (v) by  any  combination  of the  methods of payment
described in (i) through (iv) above;  provided,  however,  that Common Stock may
not be used in payment for the  exercise of an option  unless the shares so used
are  considered   "mature"  for  purposes  of  generally   accepted   accounting
principles.  Shares of Common Stock are considered  mature if they (i) have been
held by the optionee for at least six months prior to the use thereof to pay the
option  exercise  price,  (ii) have been  purchased  by the optionee on the open
market or (iii) meet any other requirement for mature shares as may exist on the
date  of  exercise.  An  option  holder  shall  have  none  of the  rights  of a
stockholder  with respect to the Common  Stock  subject to the option until such
Common Stock shall be transferred to the holder upon the exercise of his option.

          11. Vesting of Shares and Non-Transferability of Options.

          (a) Vesting.  Options granted under the Plan shall be fully vested and
exercisable  on the day  immediately  preceding the date of the  Company's  next
regular  Annual  Meeting of  Stockholders  which  follows the date of the Annual
Meeting on which the options were granted,  provided the director's service as a
director continues until such immediately preceding date.

          (b) Legend on Certificates.  The certificates  representing  shares of
Common Stock acquired under the Plan shall carry such  appropriate  legend,  and
such written instructions shall be given to the Company's transfer agent, as may
be deemed  necessary  or  advisable by counsel to the Company in order to comply
with the  requirements  of the  Securities  Act of 1933 or any state  securities
laws.

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          (c) Non-Transferability. Unless otherwise determined by the Committee,
either at the time of grant or prior to the time of  transfer,  options  granted
pursuant to the Plan shall not be assignable or transferable  other than by will
or the laws of descent  and  distribution,  and shall be  exercisable  during an
optionee's lifetime only by him.

          12. Termination of Option Rights.

          In the  event an  optionee  ceases to be a member of the Board for any
reason, all unvested options shall be forfeited back to the Company and any then
unexercised  options granted to such optionee which were exercisable at the time
the  optionee  ceased to be a member of the  Board  may be  exercised  until the
expiration of the option term.

          13. Adjustments Upon Changes in Capitalization  and other Matters.  In
the  event  that the  outstanding  shares of Common  Stock are  changed  into or
exchanged  for a different  number or kind of shares or other  securities of the
Company  or of  another  corporation  by reason of any  reorganization,  merger,
consolidation,  recapitalization or reclassification, or in the event of a stock
split,  combination of shares or dividends  payable in capital stock,  automatic
adjustment  shall  be  made  in the  number  and  kind  of  shares  as to  which
outstanding  options or portions thereof then  unexercised  shall be exercisable
and in the available  shares set forth in Section 3 hereof,  to the end that the
proportionate  interest  of the  optionee  shall be  maintained  as  before  the
occurrence of such event.  Such adjustment in outstanding  options shall be made
without change in the total price applicable to the unexercised  portion of such
options and with a corresponding adjustment in the option price per share.

          If the  Company  shall be  reorganized,  consolidated,  or merged with
another corporation, or if all or substantially all of the assets of the Company
shall be sold or exchanged,  the optionee shall,  after the occurrence of such a
corporate event, be entitled to receive upon the exercise of his option the same
number  and kind of shares of stock or the same  amount of  property,  cash,  or
securities  as he would have been  entitled to receive upon the happening of any
such  corporate  event  as if  he  had  exercised  such  option  and  had  been,
immediately  prior to such event,  the holder of the number of shares covered by
such option.

          Any adjustment in the number of shares shall apply  proportionately to
only the unexercised portion of any option granted hereunder.  If fractions of a
share would result from any such adjustment,  the adjustment shall be revised to
the next higher whole number of shares.

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<PAGE>

          14. Change in Control.

          (a)  Notwithstanding  the  vesting  period set forth in Section  11(a)
herein or any vesting schedule set forth in any option agreement issued pursuant
hereto,  all  unexercised  outstanding  options  shall  become  fully vested and
immediately exercisable upon a Change in Control, as defined below.

          (b)  Unless  more  limited   definition  is  provided  in  the  option
agreement, a "Change in Control" shall be deemed to have occurred upon the first
to occur of the following:

               (i) The acquisition by any person (including a group,  within the
               meaning  of  Section  13(d)(3)  or  14(d)(2)  of  the  Securities
               Exchange  Act of 1934,  as amended (the  "Act")),  other than the
               Company,  of  beneficial  ownership  (within  the meaning of Rule
               13d-3  promulgated  under the Act) of 50% or more of the combined
               voting power of the Company's then outstanding voting securities,
               without the prior approval of the Board;

               (ii) The first purchase  under a tender offer or exchange  offer,
               other than an offer by the  Company,  pursuant to which shares of
               Common  Stock have been  purchased,  unless such tender  offer or
               exchange offer was previously approved by the Board; or

               (iii)  During any period of 24 months or less,  the  persons  who
               were Continuing Directors,  as defined below,  immediately before
               the  beginning of such period  shall cease,  for any reason other
               than  death,  to  constitute  at least a  majority  of the Board,
               provided  that  any  director  who  was  not a  director  at  the
               beginning  of such  period  shall be  deemed  to be a  Continuing
               Director  if  clause  (ii)  of  the   definition  of  "Continuing
               Director" applies.

          (c)  "Continuing  Director"  shall  mean any  member  of the Board who
either (i) is a member of the Board on May 1, 1998,  or (ii) was  nominated  for
election to the Board by, or on the  recommendation  of or with the approval of,
at least two-thirds of the directors who then qualified as Continuing Directors.

          15. Restrictions on Issuance of Shares. Notwithstanding the provisions
of Section 10 hereof,  the  Company  shall  have no  obligation  to deliver  any

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<PAGE>

certificate  or  certificates  upon  exercise of an option  until the  following
conditions shall be satisfied:

          (i) The shares with respect to which the option has been exercised are
     at the time  of  the issue of such  shares  effectively  registered  under
     applicable federal  and state securities acts as now in force or hereafter
     amended; or

          (ii)  Counsel  for the Company  shall have given an opinion  that such
     shares are exempt from registration under federal and state securities acts
     as now in force or hereafter amended;

and the Company has complied with all applicable laws and regulations, including
without limitation all regulations required by any stock exchange upon which the
Common Shares are then listed.

          The Company shall use its best efforts to bring about  compliance with
the above conditions  within a reasonable time, except that the Company shall be
under  no  obligation  to cause a  registration  statement  or a  post-effective
amendment to any registration statement to be prepared at its expense solely for
the purpose of  covering  the issue of shares in respect of which any option may
be exercised.

          16.  Representation of Optionee.  The Company may require the optionee
to deliver written  warranties and  representations  upon exercise of the option
that are necessary to show  compliance  with federal and state  securities  laws
including  to the effect that a purchase of shares  under the option is made for
investment  and not with a view to their  distribution  (as that term is used in
the Securities Act of 1933).

          17.  Approval of  Stockholders.  The  effectiveness  of this Plan,  as
amended  and  restated,  and of the  grant of all  options  hereunder  is in all
respects  subject to approval by the  Company's  shareholders  as more fully set
forth in Section 8 hereof.

          18.  Termination  and Amendment of Plan. The Committee may at any time
terminate the Plan or make such  modification  or amendment  thereof as it deems
advisable,  provided,  however, that (i) the Committee may not, without approval
by the  affirmative  vote of the holders of a majority of the shares  present in
person  or by proxy  and  entitled  to vote at a meeting  of  stockholders,  (a)
increase the maximum number of shares for which options may be granted under the
Plan; or (b) change the price at which options are to be granted. Termination or
any  modification  or  amendment  of the Plan  shall not,  without  consent of a

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participant, affect his rights under an option previously granted to him.



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