JACOBS JAY INC
10-Q, 1995-12-12
FAMILY CLOTHING STORES
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<PAGE>


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549


                                    FORM 10-Q
(Mark One)
     /X/        QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                 For the quarterly period ended October 28, 1995

                                       OR

     / /          TRANSITION REPORT PURSUANT TO SECTION 13 OR
                  15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
              For the transition period from ....... to ..........

                         Commission file number 0-15934


                                JAY JACOBS, INC.
             (Exact name of registrant as specified in its charter)


          Washington                                          91-0698077
(State or other jurisdiction of                             (IRS Employer
incorporation or organization)                          Identification Number)


               1530 Fifth Avenue, Seattle, Washington        98101
             (address of principal executive offices)     (Zip code)

Registrant's telephone number,
including area code:                                     (206)  622-5400


     Indicate  by  check  mark whether the registrant (1) has filed all reports
required  to  be  filed by Section 13 or 15(d) of the Securities Exchange Act of
1934  during  the  preceding  12  months  (or  for  such shorter period that the
registrant  was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes /X/ No

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

     Indicate  the number of shares outstanding of each of the issuer's classes
of common stock, as of October 28, 1995

                (Common Stock, $.01 par value, 6,007,283 shares.)


                                       -1-


<PAGE>


                         PART I.  FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENTS

                        JAY JACOBS, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

                           Consolidated Balance Sheet
                          (Dollar amounts in thousands)
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                 October 28,   January 28,
ASSETS                                               1995          1995
                                                 -----------   ------------
<S>                                              <C>            <C>
Current assets:
  Cash and cash equivalents                        $ 1,098       $ 8,745
  Accounts receivable                                  555           414
  Refundable income taxes                                0             0
  Inventories                                       12,042         8,385
  Prepaid expenses                                     620           354
                                                   --------       ------
   Total current assets                             14,315        17,898
                                                   --------       ------

Property and equipment, net                          5,441         6,244
                                                   --------       ------

                                                   $19,756       $24,142
                                                   --------       ------
                                                   --------       ------

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
  Accounts payable                                 $ 5,440       $ 2,407
  Accrued payroll                                      305           697
  Accrued restructuring expenses                         0           267
  Other accrued expenses                               797           741
                                                   --------       ------
    Total current liabilities                        6,542         4,112
                                                   --------       ------

Deferred rental credits                              1,063         1,318
                                                   --------       ------

Liabilities subject to compromise
 and accrued restructuring expenses                  9,229        12,718
                                                   --------       ------

Shareholders' equity:
  Preferred stock:                                       0             0
    Authorized - 5,000,000 shares; Issued and
      outstanding - none
  Common stock:                                     12,768        12,769
    Authorized - 20,000,000 shares; Issued and
      outstanding - 6,007,283 and 5,907,283
      shares
  Retained earnings                                 (9,846)       (6,775)
                                                   --------       ------
                                                     2,922         5,994
                                                   --------       ------
                                                   $19,756       $24,142
                                                   --------       ------
                                                   --------       ------


</TABLE>

                                         -2-
<PAGE>

                         PART I.  FINANCIAL INFORMATION

                        JAY JACOBS, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

                      Consolidated Statement of Operations
                    (In thousands, except per share amounts)
                                   (Unaudited)

<TABLE>
<CAPTION>
                                      Three months ended    Nine months ended
                                           October               October
                                      -------------------   -----------------
                                       1995        1994       1995      1994
                                      ------      ------     ------    ------
<S>                                  <C>         <C>        <C>       <C>
Net sales                            $18,357     $21,861   $ 54,261  $ 74,582
                                      ------      ------     ------    ------

Operating costs and expenses:
  Cost of sales, buying and
    occupancy costs                   13,599      16,032     41,845    58,526
  Selling, general and
    administrative expenses            5,327       7,291     15,720    22,902
  Interest and other income, net         (74)       (100)      (232)     (124)
                                      ------      ------     ------    ------
    Net operating expenses            18,852      23,223     57,333    81,304
                                      ------      ------     ------    ------

Income (loss) before reorganization
 items and income taxes                 (495)     (1,362)    (3,072)   (6,722)

Reorganization items                       0       3,640          0     7,582
Income tax provision (benefit)             0           0          0      (239)
                                      ------      ------     ------    ------

Net income (loss)                       (495)     (5,002)    (3,072)  (14,065)
                                      ------      ------     ------    ------
                                      ------      ------     ------    ------


Earnings (loss) per share             $(0.08)     $(0.85)    $(0.51)   $(2.38)
                                      ------      ------     ------    ------
                                      ------      ------     ------    ------

Weighted average number of
  shares outstanding                   6,007       5,907      6,007     5,907
                                      ------      ------     ------    ------
                                      ------      ------     ------    ------

</TABLE>




                                       -3-

<PAGE>


                         PART I.  FINANCIAL INFORMATION

                        JAY JACOBS, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

                      Consolidated Statement of Cash Flows
                                 (In thousands)
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                      Nine months ended
                                                           October
                                                      --------------------
                                                       1995        1994
                                                      -------      ------
<S>                                                  <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss                                             $(3,072)   $(14,065)
Adjustments to reconcile net loss to net cash
  provided by (used in) operating activities:
    Depreciation and amortization                      1,050       1,594
    Non-cash restructuring items                         313       5,430
    Change in deferred rents                            (255)       (250)
    Change in assets and liabilities:
      Accounts receivable                               (141)       (937)
      Inventories                                     (3,657)        479
      Prepaid expenses and other                        (266)       (334)
      Accounts payable                                 3,033        (800)
      Accrued payroll                                   (392)       (344)
      Other accrued expenses                            (211)       (382)
      Obligations subject to compromise               (3,489)      9,447
      Refundable income taxes                              0       1,549
                                                      -------      ------
                                                      (7,087)      1,387
                                                      -------      ------


CASH FLOWS FROM INVESTING ACTIVITIES:
Net increase in property and equipment                  (560)        (71)
                                                      -------      ------

CASH FLOWS FROM FINANCING ACTIVITIES:                      0          24
                                                      -------      ------


Net change in cash and cash equivalents               (7,647)     (1,340)
Cash and cash equivalents - beginning of period        8,745       3,904
                                                      -------      ------
Cash and cash equivalents - end of period            $ 1,098     $ 5,244
                                                      -------      ------
                                                      -------      ------
</TABLE>


                                       -4-

<PAGE>

                         PART I.  FINANCIAL INFORMATION

                        JAY JACOBS, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

              Notes to Unaudited Consolidated Financial Statements

Note 1. Financial Presentation:

         On  May 13th, 1994 (the "Petition Date"), the Company filed a
voluntary petition  for  relief  under  Chapter  11  ("Chapter  11")  of
the United States Bankruptcy  Code  in the United States Bankruptcy Court for
the Western District of  Washington (the ""Bankruptcy Court''). Under the
protection of Chapter 11, the Company  managed its affairs and operated its
business as a debtor-in-possession while  a Plan of Reorganization was
developed.

         On October 16, 1995, the Bankruptcy Court entered an order
establishing procedures  for  the solicitation to approve the Company's First
Amended Plan of Reorganization  ("First  Amended  Plan"),  scheduling a
hearing for November 16, 1995,  and  approving  the  Company's  Disclosure
Statement regarding the First Amended  Plan.  On  November  16,  1995,  the
Bankruptcy  Court  confirmed  the Company's  Second  Amended  Plan  of
Reorganization (the "Second Amended Plan") subject  to  approval  by  the
Bankruptcy  Court of post-confirmation financing acceptable  to  the  Company
and the Unsecured Creditors Committee. On November 20,  1995,  the
Bankruptcy  Court  approved  a  financing agreement between the Company  and
LaSalle  National  Bank,  and  on November 28, 1995, the Company's Second
Amended Plan became effective. The details of the First Amended Plan and the
Second  Amended  Plan are set forth, respectively, in the Company's Current
Reports on Form 8-K dated October 16 and November 16, 1995.

         The  attached  unaudited  condensed  consolidated financial
statements have  been  prepared pursuant to the rules and regulations of the
Securities and Exchange  Commission.  As a result, certain information and
footnote disclosures normally  included in financial statements prepared in
accordance with generally accepted  accounting  principles  have  been
condensed  or omitted. The Company believes  that  the  disclosures  made
are adequate to make the information not misleading  and that the information
furnished reflects all material adjustments which  are,  in  the  opinion  of
management,  necessary  to present fairly its results  for the interim
periods reported and that all such adjustments are of a normal  recurring
nature.  The consolidated financial statements should be read in  conjunction
with the financial statements and related notes included in the Company's
Form 10-K as filed with the Securities and Exchange Commission on May 15,
1995, as amended May 22, 1995.

                                       -5-

<PAGE>

Note 2. Earnings (Loss) Per Share.

          Earnings  (loss)  per share is based on the weighted average number
of shares  outstanding  during  the  quarter  as  adjusted to take into
account the effect  of  outstanding  options  to  purchase common stock
unless the effect of including  such  options in anti-dilutive. The effect of
the outstanding options is  computed  using  the  treasury  stock method. The
weighted average number of shares  and equivalents outstanding were 6,007,000
and 5,907,000 for the periods ended October 28, 1995 and October 27, 1994,
respectively.

Item 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
         AND RESULTS OF OPERATIONS

GENERAL

           All  references  herein  to fiscal 1995 and 1994 relate to the
eleven months  ended  January  28,  1995  and  twelve  months  ended February
26, 1994, respectively.  References  to  third  quarter  1996 and 1995 relate
to the three months  ended  October  28, 1995 and October 27, 1994,
respectively. The Company made  the  decision, during fiscal 1995, to change
its fiscal year to end on the last  Saturday  in January, as opposed to the
last Saturday in February, as with past  fiscal  years. This change was made
to align the Company's fiscal calendar to   the   seasonal  patterns  that
it  experiences,  as  well  as  to  enhance comparability  of  its  fiscal
quarter and year end results with similar retail companies  in  its  industry
 segment.  Third quarter and year to date 1995 have been re-stated to include
comparable periods to the current year.

RECENT DEVELOPMENTS

            On  October  16,  1995,  the  Bankruptcy  Court  entered  an
order establishing  procedures for the solicitation to approve the First
Amended Plan, scheduling  a  hearing  for  November  16,  1995,  and
approving  the Company's Disclosure  Statement  regarding  the  First Amended
Plan. On November 16, 1995, the  Bankruptcy  Court confirmed the Second
Amended Plan, subject to approval by the  Bankruptcy  Court  of
post-confirmation financing acceptable to the Company and  the  Unsecured
Creditors  Committee.  On November 29, 1995, the Bankruptcy Court  approved
a  financing agreement between the Company and LaSalle National Bank
establishing  a  financing  facility  (the  "LaSalle  Facility") described
further  under  the  caption  "Liquidity and Capital Resources". On
November 28, 1995,  the  Company's  Second  Amended Plan became effective.
The details of the First  Amended  Plan and the Second Amended Plan are set
forth, respectively, in the  Company's  Current  Reports on Form 8-K dated
October 16, 1995 and November 16, 1995.

SEASONALITY

           The  Company's  business  is  seasonal.   During fiscal year 1994
and earlier  fiscal  years,  fall  and  "back-to-school"  shopping  by the
Company's customers,  generally  have  resulted in the largest sales in the
second quarter ending  in late August. Sales also historically have been
greater in the holiday

                                      -6-

<PAGE>

season,  but earnings in the fourth quarter were adversely affected by
markdowns of  unsold  holiday  merchandise  and  generally  lower  sales  in
January  and February.

          The  Company  changed  its  fiscal  year ending date as of the end
of fiscal  1995 and as a result expects the seasonal pattern mentioned in the
prior paragraph  to change. The Company expects the fourth quarter ending
late January to  generate the largest sales and earnings followed by its
third quarter ending in late October.

RESULTS OF OPERATIONS

     The  following  table  sets  forth,  for  the  periods  indicated,
certain consolidated financial data as a percentage of net sales:

<TABLE>
<CAPTION>
                                             Percentage of net sales
                                    ----------------------------------------
                                    Three months ended     Nine months ended
                                         October               October
                                    ----------------------------------------
                                     1995       1994        1995      1994
                                    ------     ------       -----    ------
<S>                                 <C>        <C>         <C>       <C>
Net sales                           100.0%     100.0%      100.0%    100.0%
Cost of sales, buying and
 occupancy costs                     74.1       73.3        77.1      78.5
Selling, general and
  administrative expenses            29.0       33.4        29.0      30.7
Interest and other income            (0.4)      (0.5)       (0.4)     (0.2)
Reorganization items                            16.7                  10.2
Income tax benefit                      0          0           0      (0.3)
                                    ------     ------       -----    ------
  Net loss                           (2.7)     (22.9)%      (5.7)%   (18.9)%
                                    ------     ------       -----    ------
                                    ------     ------       -----    ------
</TABLE>


QUARTER ENDED OCTOBER 28, 1995 COMPARED TO QUARTER ENDED OCTOBER 27, 1994

         Net  sales  decreased  by  $3.5 million, or 16.0%, in the quarter
ended October  28,  1995  as  compared  to the same period in 1994.  This
decrease was primarily  due  to  store closures.  During the third quarter
the Company closed 16  stores.  The  Company operated 87 fewer stores at the
beginning of the third quarter  of 1996 (156) than it did at the beginning of
the third quarter of 1995 (243).  There  were five store openings during the
quarter. In addition to store closures  the  Company  attributes  a  portion
of  the  sales decline to a 2.4% decrease in comparable store sales.

         Cost  of sales, buying and occupancy costs increased as a percentage
of net  sales  by  0.8%,  primarily  due to increased markdowns associated
with the Company's  off-price  division, Fashion Direction. As a result of
continued poor results,  the  Company  will end operations of the off-price
division at the end of the current fiscal year.

         Selling,  general and administrative expenses decreased as a
percentage of  net sales by 4.4%, primarily because of general corporate
expense downsizing and cost constraint measures that have been implemented.

                                     -7-

<PAGE>

         Interest and other income decreased from 0.5% of sales in third
quarter 1995  to 0.4% of sales in third quarter 1996 as a result of a slight
decrease in cash available for investment.

         The  Company  incurred  a  loss of $0.5 million in the third quarter
of fiscal  year 1996, ($0.08 per share) down from $5.0 million in the third
quarter of  fiscal  year  1995,  ($0.85 per share). The loss can be
attributed to a 2.4% decrease  in  comparable  store  sales  and  an
increase in cost of goods sold, partially  offset  by a reduction in SG & A
expenses. The above factors resulted in  a  significant reduction in the
operating loss compared with the same period in  1994,  which  included  a
charge of $3.6 million (16.7% of sales) associated with the reorganization of
the Company.

         The  Company  has implemented a new merchandise strategy as part of
its plan  for  emerging  from  Chapter 11. The new merchandising strategy
emphasizes depth  of  certain  key  items  which  can  be  coordinated via a
seasonal color assortment,  complemented by novelty items and accessories
that enable customers to  purchase  complete  outfits.  These  assortments
are in the process of being developed  by  the  new  merchandising  team  to
enhance the quality, value, and style  exclusivity  of the Company's
merchandise. The marketing strategy focuses on  increasing  the  Company's
market  share  through  additional use of timely promotions,  improved
visual merchandise presentations, establishment of target customer research,
and a store modernization program.

NINE  MONTHS  ENDED  OCTOBER  28, 1995 COMPARED TO NINE MONTHS ENDED OCTOBER
27, 1994

         Net  sales  decreased  by  $20.3  million, or 27.2%, in the nine
months ended  October  28,  1995 as compared to the same period in 1994.
This decrease was  primarily  due  to  store closures. The Company operated
84 fewer stores at the  beginning  of  the  period than it did one year
earlier. In addition to the store  closures, the Company attributes a portion
of the sales decline to a 4.6% decrease  in comparable store sales.
Comparable store sales declined as a result of a generally soft demand for
apparel merchandise during the nine months.

         Cost  of sales, buying and occupancy costs decreased as a percentage
of net sales by 1.4%, primarily due to a decrease in cost of goods sold.

         Selling,  general and administrative expenses decreased as a
percentage of  net  sales  by  1.7%, primarily due to general corporate
downsizing and cost control measures that have been implemented.

         Interest  and  other  income  increased  from  0.2% of sales to 0.4%
of sales  during the nine months ended October 28, 1995, as a result of an
increase in  cash  available  for investment. The Company incurred a loss of
$3.1 million during  the  nine  months  ended October 28, 1995. The loss is
5.7% of sales, or $0.52  per  share,  compared to a loss of 18.9% of sales,
or $2.38 per share one year  earlier.  The loss resulted from a 4.6% decrease
in comparable store sales offset by reductions in cost of goods sold and SG &
A expenses.

                                       -8-
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

CHAPTER 11 FILING


         Under Chapter 11, actions to enforce certain claims against the
Company were  stayed  if  the claims arose, or were based on, events that
occurred on or before  the  Petition Date. The ultimate terms of settlement
of these claims and other  liabilities  subject  to compromise was determined
in accordance with the Second  Amended  Plan  of  Reorganization  confirmed
by the Bankruptcy Court on November 16, 1995.

         Inherent  in a successful Plan of Reorganization is a capital
structure that  permits  the Company to generate sufficient cash flow after
reorganization to  meet  its  restructured  obligations and fund the current
obligations of the reorganized  Company.  Under  the  Bankruptcy  Code,  the
rights of and ultimate payment  to  prepetition  creditors may be
substantially altered and, as to some classes, eliminated.

         Subsequent  to  the Chapter 11 filing, the Company reached an
agreement with   C.I.T.   Group/Business  Credit,  Inc.  to  provide
debtor-in-possession financing  in  the  form  of a $10,000,000 credit
facility (The "DIP Facility"). The  DIP  Facility  was approved by the
Bankruptcy Court in September, 1994. The DIP  Facility  provided  for  cash
borrowing  and/or the issuance of letters of credit  which  in the aggregate
could not exceed the lower of a "borrowing base" or  $10,000,000. Letters
of credit were limited to a maximum of $5,000,000 under the  agreement.  The
DIP  Facility also granted security interest in certain of the  Company's
cash  accounts.  In  addition, the obligations outstanding under this
agreement  were  deemed  administrative  obligations.  Advances  under the
facility  bore  interest  at  the  Bank's  prime  rate  plus 1 and 1/2%. The
DIP Facility  called  for  a  facility  fee  of $150,000, and an annual agent
fee of $50,000,  an  unused  line  fee  of 0.5% per annum and a letter of
credit fee of 1.75% per annum.

         As  of  October 28, 1995, the Company had not used the direct
borrowing capacity  on  the  DIP  Facility.  There  were  $477,000  of
letters  of credit outstanding at October 28, 1995.

         With  Court  approval, the Company entered into a preliminary
financing agreement  with  LaSalle  National Bank on July 28, 1995. The
Company has made a $50,000  good faith deposit with LaSalle. Under the
financing agreement approved by  the Bankruptcy Court on November 20, 1995,
the LaSalle Facility will provide cash  borrowing  and letters of credit, the
aggregate of which cannot exceed the lower  of $10,000,000 or a computed
"borrowing base".  Letters of credit will be limited  to  a  maximum of
$5,000,000. A first and only lien would be granted to LaSalle  on  all
Company  assets  (excluding  capitalized  leases and permitted liens).
Interest will be charged at LaSalle's announced prime rate. The Company will
be  charged  an annual fee of 1% of the aggregate loan limit, normal audit
fees,  and  a  letter  of  credit  fee of 1 1/4% per annum. The Bankruptcy
Court approved  the  agreement  on  November  20, 1995. The agreement has a
three year term and was signed  on December 4, 1995.

                                       -9-

<PAGE>

GENERAL

         The  Company's  principal  needs  for  liquidity  are  to  finance
the purchase  of  merchandise  inventories, fund its operations and pay
professional and administrative fees in connection with its reorganization.

         Net cash provided by (used for) operations for the first nine months
of 1996  and  the  same  period  in  1995  was  ($7.1)  million  and  $1.4
million, respectively.  The  use of cash resulted from operating losses
during the period and  payments  to  certain creditors pursuant to orders by
the Bankruptcy Court. Accounts  payable  increased  in  the first nine months
of fiscal year 1996 as a result  of  re-establishing  credit  terms  with
vendors and factors previously restricted before the Chapter 11 filing.

         Property  and  equipment  expenditures were $560,000 and $71,000 in
the first  three  quarters  of  fiscal year 1996 and fiscal year 1995,
respectively. The expenditures in fiscal year 1996 primarily represent new
store openings.

         The  Company  had  working  capital  of  $7,773,000 at October 28,
1995 compared  to $10,890,784 at October 27, 1994. The decrease in working
capital is attributable  to  operating losses, store closures and Bankruptcy
Court approved payments to creditors.

         At  October  28,  1995 the Company had available $1,098,000 in cash
and cash  equivalents.  The  Company,  in  addition, had approximately
$5,000,000 of potential liquidity under terms of its DIP Facility.

         The  Company  expects  to  use its available cash resources,  cash
flow from   operations,    and  LaSalle  Banking  Facility  to  fund  its
needs  for liquidity.   The  amount  of available capital resources combined
with cash flow from  operations  should  enable  the  Company  to  meet its
anticipated working capital for the next twelve months.

                                      -10-


<PAGE>

                           PART II.  OTHER INFORMATION

Item 1.  LEGAL PROCEEDINGS

         On  May  13,  1994,  the  Company filed a voluntary petition for
relief under  Chapter 11 of the Federal Bankruptcy Code in the United States
Bankruptcy Court for the Western District of Washington (Chapter 11 Case No.
94-03993).

         On  October  16,  1995,  the  Bankruptcy  Court  approved the
Company's Disclosure  Statement  regarding the First Amended Plan pursuant to
Section 1125 of  the Bankruptcy Code, and the Company solicited approval of
the First Amended Plan by its creditors and shareholders.

         On November 16, 1995, the Bankruptcy Court confirmed the Second
Amended Plan, which became effective on November 28, 1995.

Item 2. CHANGES IN RIGHTS OF SECURITY HOLDERS

     None

Item 3. DEFAULTS UPON SENIOR SECURITIES

     None

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         A vote of creditors and shareholders on the First Amended Plan
resulted in the following:

                               SUMMARY OF REPORT OF BALLOTS

<TABLE>
<CAPTION>

                                      Dollar Percentage     Claimant Percentage
     Creditor/Class                       Accepting              Accepting
     --------------                       ---------              ---------
<S>                                      <C>                     <C>

Class 1: Priority Wage (Unimpaired)        No Votes               No Votes

Class 2: Secured Tax Claims                100.0%                 100.0%

Class 3: Allowed Unsecured Claims           94.97%                 92.83%

Class 4. Equity Security Interest/
          Common Stock Holders
          (Unimpaired)                      99.95%                   N/A

Item 5.  OTHER INFORMATION

     None

</TABLE>
                                      -11-


<PAGE>

Item 6.  EXHIBITS AND REPORTS ON FORM 8-K

     (a) Exhibits

         None                        --

     (b) Reports on Form 8-K

          Form  8-K  dated  October  16,  1995, reporting the Bankruptcy
Court's approval  of the Company's Disclosure Statement regarding the First
Amended Plan pursuant  to  Section 1125  of  the  Bankruptcy  Code  for
solicitation of the Company's creditors and shareholders to approve the First
Amended Plan.

           Form  8-K  dated  November 16, 1995, reporting the Bankruptcy
Court's confirmation of the Second Amended Plan.




                                      -12-

<PAGE>

                                   SIGNATURES

Pursuant  to requirements of the Securities Exchange Act of 1934, the registrant
has  duly  caused  this  report  to  be  signed on its behalf by the undersigned
thereunto duly authorized.

                 JAY JACOBS, INC.


December 11, 1995 /s/ William L. Lawrence, Jr.
                  ------------------------------------------------------------
                 William L. Lawrence, Jr.  Senior Vice President and Chief
                   Financial Officer















                                      -13-




<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
                   JAY JACOBS, INC.
                   CONSOLIDATED STATEMENT OF OPERATIONS
                   THIRD QUARTER FYE JANUARY 1996
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-28-1996
<PERIOD-END>                               OCT-28-1995
<CASH>                                           1,098
<SECURITIES>                                         0
<RECEIVABLES>                                      555
<ALLOWANCES>                                         0
<INVENTORY>                                     12,042
<CURRENT-ASSETS>                                   620
<PP&E>                                          26,185
<DEPRECIATION>                                (20,744)
<TOTAL-ASSETS>                                  19,756
<CURRENT-LIABILITIES>                            6,542
<BONDS>                                              0
<COMMON>                                        12,768
                                0
                                          0
<OTHER-SE>                                     (9,846)
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