JANUS CAPITAL CORP
SC 13G, 1994-02-14
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


SCHEDULE 13G
Under the Securities Exchange Act of 1934



Amendment No.:_*


Name of Issuer:  Heritage Media Corporation


Title of Class of Securities:  Common Stock


CUSIP Number:  42724120-3



Check the following line if a fee is being paid with this
statement _X_.  (A fee is not required only if the filing person: 
(1) has a previous statement on file reporting beneficial
ownership of more than five percent of the class of securities
described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of
such class.)(See Rule 13d-7).

*The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to
the subject class of securities, and for any subsequent amendment
containing information which would alter the disclosures provided
in a prior cover page.

The information required in the remainder of this cover page
shall not be deemed to be "filed" for the purpose of Section 18
of the Securities Exchange Act of 1934 ("Act") or otherwise
subject to the liabilities of that section of the Act but shall
be subject to all other provisions of the Act (however, see the
Notes).
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CUSIP No.:  42724120-3

1.   NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
          Janus Capital Corporation
          EIN #84-0765359

2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
     a.   ___
     b.   _X_

3.   SEC USE ONLY

4.   CITIZENSHIP OF PLACE OF ORGANIZATION
          Colorado

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON
WITH:

     5.   SOLE VOTING POWER
               -0-  

     6.   SHARED VOTING POWER
               846,100  
     
     7.   SOLE DISPOSITIVE POWER
               -0-

     8.   SHARED DISPOSITIVE POWER
               846,100

9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          846,100 **

10.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
     CERTAIN SHARES
          N/A
          
11.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
          7.5%

12.  TYPE OF REPORTING PERSON
          IA, CO

**   See Item 4 of this filing
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CUSIP No.:  42724120-3

1.   NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
          Kansas City Southern Industries, Inc.
          EIN #44-0663509

2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
     a.   ___
     b.   _X_

3.   SEC USE ONLY

4.   CITIZENSHIP OF PLACE OF ORGANIZATION
          Delaware

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON
WITH:

     5.   SOLE VOTING POWER
               -0-

     6.   SHARED VOTING POWER
               -0-

     7.   SOLE DISPOSITIVE POWER
               -0-

     8.   SHARED DISPOSITIVE POWER
               -0-  

9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          846,100 ** Excludes shares that may be beneficially    
                     owned by Janus Capital corporation as to   
                     which beneficial ownership is disclaimed.

10.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
     CERTAIN SHARES
          N/A       
     
11.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
          -0-

12.  TYPE OF REPORTING PERSON
          HC, CO

**   See Item 4 of this filing
<PAGE>
CUSIP No.:  42724120-3

1.   NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
          Thomas H. Bailey
          SS ####-##-####

2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
     a.   ___
     b.   _X_

3.   SEC USE ONLY

4.   CITIZENSHIP OF PLACE OF ORGANIZATION
          USA

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON
WITH:

     5.   SOLE VOTING POWER
               -0-

     6.   SHARED VOTING POWER
               846,100

     7.   SOLE DISPOSITIVE POWER
               -0-

     8.   SHARED DISPOSITIVE POWER
               846,100

9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          846,100  **

10.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
     CERTAIN SHARES
          N/A

11.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
          7.5%

12.  TYPE OF REPORTING PERSON
          IN

**   See Item 4 of this filing
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CUSIP No.:  42724120-3

1.   NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
          Janus Venture Fund
          EIN #84-0972319 

2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
     a.   ___
     b.   _X_

3.   SEC USE ONLY

4.   CITIZENSHIP OF PLACE OF ORGANIZATION
          Massachusetts

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON
WITH:

     5.   SOLE VOTING POWER
               -0-

     6.   SHARED VOTING POWER
               645,200

     7.   SOLE DISPOSITIVE POWER
               -0-

     8.   SHARED DISPOSITIVE POWER
               645,200  

9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
          645,200   **

10.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (8) EXCLUDES
     CERTAIN SHARES
          N/A

11.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (8)
          5.6%

12.  TYPE OF REPORTING PERSON
          IV

**   See Item 4 of this filing
<PAGE>
Item 1.

     (a). Name of Issuer:  Heritage Media Corporation             
    ("Heritage")  
     
     (b). Address of Issuer's Principal Executive Offices:

          One Galleria Tower 
          13355 Noel Road, Suite 1500 
          Dallas, TX 75240     

Item 2.

(a).(b).  Name and Principal Business Address of Persons Filing:

          (1)  Janus Capital Corporation ("Janus Capital")
               100 Fillmore Street, Suite 300
               Denver, Colorado  80206-4923

          (2)  Kansas City Southern Industries, Inc. ("KCSI")
               114 West 11th Street
               Kansas City, Missouri  64105

          (3)  Thomas H. Bailey ("Mr. Bailey")
               100 Fillmore Street, Suite 300
               Denver, Colorado  80206-4923

          (4)  Janus Venture Fund
               100 Fillmore Street, Suite 300
               Denver, CO  80206-4923

     (c). Citizenship:  Janus Capital - Colorado
                        KCSI - Delaware
                        Mr. Bailey - USA
                        Janus Venture Fund - Massachusetts

     (d). Title of Class of Securities:  Class A Common Stock 

     (e). CUSIP Number:  42724120-3


Item 3.   If this statement is filed pursuant to Rule 13d-1(b),
          or 13d-2(b), check whether the person filing is a:

     (a).      Broker or Dealer registered under Section 15 of
               the Act
     (b).      Bank as defined in Section 3(a)(6) of the Act
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     (c).      Insurance Company as defined in Section 3(a)(19) 
               of the Act
     (d).  X   Investment Company registered under Section 8 of
               the Investment Company Act
     (e).  X   Investment Adviser registered under Section 203
               of the Investment Advisers Act of 1940
     (f).      Employee Benefit Plan, Pension Fund which is
               subject to the provisions of the Employee
               Retirement Income Security Act of 1974 or
               Endowment Fund; see Section 240.13d-1(b)(ii)(F)
     (g).  X   Parent Holding Company, in accordance with Section
               240.13d-1(b)(ii)(G) (Note: See Item 7)
     (h).      Group, in accordance with Section 
               240.13(d)-1(b)(1)(ii)(H)

     KCSI owns approximately 81% and Mr. Bailey owns
approximately 17.6% of Janus Capital (which is a registered
investment adviser).  KCSI is filing this joint statement solely
as a result of such stock ownership which may be deemed to give
it the ability to exert control over Janus Capital.  In addition
to being a stockholder of Janus Capital, Mr. Bailey serves as
President and Chairman of the Board of Janus Capital and is
filing this joint statement with Janus Capital as a result of
such stock ownership and positions which may be deemed to enable
him to exercise control over Janus Capital. Janus Venture Fund is
an investment company registered under the Investment Company Act
of 1940 (the "1940 Act") to which Janus Capital provides
investment advice.


Item 4.   Ownership

     (a). Amount Beneficially Owned:

          KCSI and Mr. Bailey do not own of record any shares of
          Heritage Class A Common Stock, they have not engaged
          in any transaction in Heritage Class A Common Stock,
          and they do not exercise any voting or investment
          power over shares of Heritage Class A Common Stock. 
          However, Mr. Bailey may be deemed to have the power to
          exercise or to direct the exercise of such voting
          and/or dispositive power that Janus Capital may have
          with respect to Heritage Class A Common Stock held by
          Janus Capital's individual, institutional and mutual
          fund clients, as a result of his position as Chairman
          of the Board and President of Janus Capital.  All
          shares reported herein have been acquired by such
          clients, and KCSI and Mr. Bailey specifically disclaim
          beneficial ownership over any shares of Heritage Class
          A Common
<PAGE>
          Stock that they or Janus Capital may be deemed to
          beneficially own.

          Janus Capital is a registered investment adviser which
          furnishes investment advice to individual and
          institutional clients ("Separately Managed Accounts"),
          to Janus Investment Fund ("JIF"), one series of which
          is Janus Venture Fund and to Janus Aspen Series
          ("Aspen"), series of which include Janus Aspen
          Series - Aggressive Growth Portfolio ("Aspen
          Aggressive Growth") and Janus Aspen Series - Worldwide
          Growth Portfolio ("Aspen Worldwide"), referred to
          herein collectively as the Aspen Funds.  JIF  and
          Aspen are open-end management investment companies
          registered under the 1940 Act.

          As a result of its role as investment adviser or sub-
          adviser to the Janus Venture Fund, the Aspen Funds and
          to the Separately Managed Accounts, Janus Capital may
          be deemed to be the beneficial owner of the shares of
          Heritage Class A Common Stock held by such funds and
          accounts.  In addition, due to his position as
          Chairman of the Board and President of Janus Capital,
          Mr. Bailey may be deemed to share beneficial ownership
          over such shares of Heritage Class A Common Stock. 
          However, Janus Capital and Mr. Bailey disclaim such
          ownership.

          Accordingly, the filing of this statement shall not be
          construed as an admission that KCSI, Mr. Bailey or
          Janus Capital are, for purposes of Sections 13(d) or
          13(g) of the Act, the beneficial owner of any
          securities covered by this statement.

          Janus Venture Fund                         645,200
          Aspen Aggressive Growth                      4,650
          Aspen Worldwide                              3,850
          Separately Managed Accounts                192,400
               Total                                 846,100

     (b). Percent of Class:

          Janus Venture Fund                            5.6%
          Aspen Aggressive Growth                        .1%
          Aspen Worldwide                                .1%
          Separately Managed Accounts                   1.7%
               Total                                    7.5%
<PAGE>
     (c). Number of shares as to which such person has:

            (i). sole power to vote or 
                 to direct the vote                        0

           (ii). shared power to vote or 
                 to direct the vote

                 Janus Venture Fund                  645,200
                 Aspen Aggressive Growth               4,650
                 Aspen Worldwide                       3,850
                 Separately Managed Accounts         192,400
                      Total                          846,100     
          (iii). sole power to dispose or to
                 direct the disposition of                 0


           (iv). shared power to dispose or to
                 direct the disposition of

                 Janus Venture Fund                  645,200
                 Aspen Aggressive Growth               4,650
                 Aspen Worldwide                       3,850
                 Separately Managed Accounts         192,400
                      Total                          846,100     


Item 5.   Ownership of Five Percent or Less of a Class

          N/A


Item 6.   Ownership of More than Five Percent on Behalf of
          Another Person

          Janus Capital's Separately Managed Account clients and
          mutual funds, set forth in Item 4 above, have the right
          to receive all dividends from, and the proceeds from
          the sale of, the securities held in their respective
          accounts.


Item 7.   Identification and Classification of the Subsidiary
          Which Acquired the Security Being Reported on by the
          Parent Holding Company

          KCSI is the majority owner of Janus Capital, a
          registered investment adviser and joint filer of this
          statement.
<PAGE>
Item 8.   Identification and Classification of Members of the
          Group

          N/A


Item 9.   Notice of Dissolution of Group

          N/A


Item 10. Certification

          By signing below I certify that, to the best of my
          knowledge and belief, the securities referred to above
          were acquired in the ordinary course of business and
          were not acquired for the purpose of and do not have
          the effect of changing or influencing the control of
          the issuer of such securities and were not acquired in
          connection with or as a participant in any transaction
          having such purposes or effect.


<PAGE>

SIGNATURES

     After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this
statement is true, complete and correct.


JANUS CAPITAL CORPORATION

By  /s/  David C. Tucker                          2/11/94       
   David C. Tucker, Vice President                   Date


JANUS VENTURE FUND

By  /s/  David C. Tucker                          2/11/94      
   David C. Tucker, Vice President                   Date


KANSAS CITY SOUTHERN INDUSTRIES, INC.

By  /s/  David C. Tucker                           2/11/94     
   David C. Tucker                                  Date

   Under Power of Attorney dated 2/10/94
   On File with Schedule 13G for
   Navigators Group, Inc. 2/11/94      


THOMAS H. BAILEY

By  /s/  David C. Tucker                           2/11/94     
   David C. Tucker                                   Date


   Under Power of Attorney dated 2/10/94
   On File with Schedule 13G for
   Navigators Group, Inc. 2/11/94      



<PAGE>
                                                      EXHIBIT A



JOINT FILING AGREEMENT


     In accordance with Rule 13d-1(f) under the Securities
Exchange Act of 1934, the persons named below agree to the joint
filing on behalf of each of them of a Statement on Schedule 13G
(including amendments thereto) with respect to the Class A Common
Stock of Heritage Media Corporation and further agree that this
Joint Filing Agreement be included as an Exhibit to such joint
filings.  In evidence thereof, the undersigned hereby execute
this Agreement as of the 11th   day of  February , 1994.


                         JANUS CAPITAL CORPORATION

                         By  /s/  David C. Tucker            
                            David C. Tucker, Vice President


                         JANUS VENTURE FUND

                         By  /s/  David C. Tucker            
                            David C. Tucker, Vice President



                         KANSAS CITY SOUTHERN INDUSTRIES, INC.

                         By  /s/  David C. Tucker            
                            David C. Tucker

                            Under Power of Attorney dated 2/10/94 
                            On File with Schedule 13G for
                            Navigators Group, Inc. 2/11/94



                         THOMAS H. BAILEY

                         By  /s/  David C. Tucker                
                            David C. Tucker

                            Under Power of Attorney dated 2/10/94 
                            On File with Schedule 13G for
                            Navigators Group, Inc. 2/11/94


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