GAYLORD CONTAINER CORP /DE/
DEF 14A, 1995-12-29
PAPERBOARD MILLS
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<PAGE>   1

                                 SCHEDULE 14A
                                (Rule 14a-101)

                   INFORMATION REQUIRED IN PROXY STATEMENT

                           SCHEDULE 14A INFORMATION
               Proxy Statement Pursuant to Section 14(a) of the
                       Securities Exchange Act of 1934

    Filed by the Registrant [x]

    Filed by a party other than the Registrant [ ]

    Check the appropriate box:

    [ ] Preliminary proxy statement    [ ] Confidential, for Use of the Com-
                                           mission Only (as permitted by
                                           Rule 14a-6(e)(2))

    [X] Definitive proxy statement

    [ ] Definitive additional materials

    [ ] Soliciting material pursuant to Rule 14a-11(c) or
        Rule 14a-12


                        GAYLORD CONTAINER CORPORATION 
- - -------------------------------------------------------------------------------
               (Name of Registrant as Specified in Its Charter)


                        GAYLORD CONTAINER CORPORATION
- - -------------------------------------------------------------------------------
                  (Name of Person(s) Filing Proxy Statement)


Payment of filing fee (Check the appropriate box):

    [X] $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2).
        or Item 22(a)(2) of Schedule 14A.

    [ ] $500 per each party to the controversy pursuant to Exchange Act 
        Rule 14a-6(i)(3).

    [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

    (1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------

    (2) Aggregate number of securities to which transactions applies:

        ------------------------------------------------------------------------

    (3) Per unit price or other underlying value of transaction computed 
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):

        ------------------------------------------------------------------------

    (4) Proposed maximum aggregate value of transaction:

        ------------------------------------------------------------------------

    (5) Total fee paid:

        ------------------------------------------------------------------------
    [ ] Fee paid previously with preliminary materials.

    [ ] Check box if any part of the fee is offset as provided by Exchange Act 
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was 
paid previously. Identify the previous filing by registration statement 
number, or the form or schedule and the date of its filing.

    (1) Amount previously paid:

        ------------------------------------------------------------------------

    (2) Form, schedule or registration statement no.:

        ------------------------------------------------------------------------

    (3) Filing party:

        ------------------------------------------------------------------------

    (4) Date filed:

        ------------------------------------------------------------------------

<PAGE>   2
 
                                                             [GAYLORD LOGO]
 
                         GAYLORD CONTAINER CORPORATION
 
                                PROXY STATEMENT
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                                   TO BE HELD
                                FEBRUARY 8, 1996
 
     You are cordially invited to attend the annual meeting of stockholders (the
"Annual Meeting") of Gaylord Container Corporation (the "Company") which will be
held on Thursday, February 8, 1996 at 10:00 a.m. Chicago time at 520 Lake Cook
Road, Deerfield, Illinois 60015, for the following purposes:
 
     1. To elect eight directors of the Company to serve for terms commencing
        with the Annual Meeting;
 
     2. To ratify the appointment of Deloitte & Touche LLP as the Company's
        independent auditors; and
 
     3. To transact such other business as may properly come before the meeting.
 
     The Board of Directors has fixed the close of business on December 15, 1995
as the record date for determining the stockholders entitled to notice of, and
to vote at, the Annual Meeting or any adjournment or adjournments thereof. A
list of such stockholders will be available for examination by any stockholder
for any purpose germane to the meeting during normal business hours at the
Company's corporate headquarters, 500 Lake Cook Road, Suite 400, Deerfield,
Illinois 60015, during the 10-day period immediately prior to the Annual
Meeting.
 
     It is important that your shares be represented at the meeting regardless
of the size of your holdings. Whether or not you plan to attend the Annual
Meeting, we urge you to mark, date and sign the enclosed proxy. An envelope is
enclosed for your convenience which, if mailed in the United States, requires no
postage. Your proxy is revocable at any time before it is voted. If you are
present at the meeting you may withdraw your proxy and vote in person, if you so
desire.
 
                                          David F. Tanaka
                                          Secretary
 
Deerfield, Illinois
December 29, 1995
 
               YOU ARE URGED TO MARK, DATE AND SIGN THE ENCLOSED
              PROXY AND RETURN IT PROMPTLY. THE PROXY IS REVOCABLE
                        AT ANY TIME BEFORE IT IS VOTED.
<PAGE>   3
 
                         GAYLORD CONTAINER CORPORATION
 
                                PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                                FEBRUARY 8, 1996
 
                      TIME AND LOCATION OF ANNUAL MEETING
 
     The 1996 annual meeting of stockholders (the "Annual Meeting") of Gaylord
Container Corporation, a Delaware corporation (the "Company"), will be held at
10:00 a.m. Chicago time on Thursday, February 8, 1996 at 520 Lake Cook Road,
Deerfield, Illinois 60015.
 
                      PURPOSE AND SOLICITATION OF PROXIES
 
     This proxy statement (the "Proxy Statement") and the enclosed proxy card
are being mailed on or about December 29, 1995 to the holders of common stock of
the Company in connection with the solicitation of proxies on behalf of the
Board of Directors of the Company (the "Board of Directors" or "Board") for use
at the Annual Meeting and at any adjournment or adjournments thereof. The
purpose of this solicitation is to elect directors to serve on the Board and to
ratify the appointment of the Company's independent auditors.
 
                 RECORD DATE; VOTING AND REVOCATION OF PROXIES
 
     Only stockholders of record as of the close of business on December 15,
1995 (the "Record Date") will be entitled to notice of, and to vote at, the
Annual Meeting. At the Annual Meeting, the Company's stockholders will be asked
to vote on proposals (i) to elect the nominees identified herein (the "Director
Nominees") as directors and (ii) to appoint Deloitte & Touche LLP as the
Company's independent auditors. The details of each of these proposals are
described below.
 
     Proxies properly executed and returned in a timely manner will be voted at
the Annual Meeting in accordance with the directions noted thereon. If no
direction is indicated, proxies will be voted in favor of each of the proposals
outlined below and at the discretion of the proxyholders on all other business
as may properly be brought before the Annual Meeting or any adjournment or
adjournments thereof. Any stockholder submitting a proxy has the power to revoke
it at any time before it is voted either in person at the Annual Meeting, by
written notice to the Company's Secretary delivered before the Annual Meeting or
by delivery before the Annual Meeting of a properly executed later-dated proxy
to the Company's Secretary.
 
     Pursuant to Delaware law, abstentions are treated as present and entitled
to vote and thus have the effect of a vote against a matter. Shares registered
in the names of brokers or other "street name" nominees for which proxies are
voted on some but not all matters will be considered to be voted only as to
those matters actually voted, and will not be considered for any purpose as to
the matters with respect to which a beneficial holder has not provided voting
instructions (commonly referred to as "broker non-votes").
 
                      OUTSTANDING SHARES AND VOTING RIGHTS
 
     The Company's Amended and Restated Certificate of Incorporation provides
for two classes of common stock, the Company's Class A Common Stock (the "Class
A Common") and the Company's Class B Common Stock (the "Class B Common") and two
types of directors, the Class A Directors (as defined therein) and the directors
elected by the holders of Class B Common (the "Class B Directors"). Pursuant to
Part 4 of Article Four of the Company's Amended and Restated Certificate of
Incorporation, this dual class common stock capitalization expired on July 31,
1995 (the "Conversion Date") when the Class B Common automatically converted
into Class A Common. Therefore, only Class A Common is outstanding. Previous
holders of Class B Common (entitled to 10 votes per share) now hold one share of
Class A Common for each
 
                                        1
<PAGE>   4
 
previously-held share of Class B Common. Each holder of Class A Common is
entitled to one vote per share. The Class A Common is sometimes referred to
herein as the "Common Stock".
 
     Prior to the Conversion Date, Mid-America Group, Ltd. ("MAG") beneficially
owned more than 81 percent, and the Company's executive officers and directors,
as a group, beneficially owned or controlled more than 92 percent, of the
outstanding Class B Common, which ownership gave MAG sufficient voting power
acting alone to elect all Class B Directors, and, but for the conversion of
Class B Common into Class A Common, would give MAG suffiicient voting power to
elect the Director Nominees. As of the Conversion Date, a change in control of
the voting power of the Company occurred. MAG beneficially owns less than 9
percent and the Company's executive officers and directors, as a group
beneficially own or control less than 13 percent of the Common Stock.
 
     In addition, in connection with the Company's financial restructuring
completed in November 1992, the Company issued warrants to obtain Class A Common
(the "Warrants") and simultaneously issued the shares of Common Stock obtainable
upon the exercise of all such warrants to a warrant trustee (the "Warrant
Trustee") which holds such shares (the "Trust Stock") in trust for the benefit
of the holders of the warrants, pending any exercise, or for the benefit of the
Company, pending any redemption or exchange of the Warrants. In connection with
this proxy solicitation, the Warrant Trustee will vote, and has appointed the
Secretary of the Company as its proxy to vote, all shares of Trust Stock then
held by the Warrant Trustee in proportion to all other votes by holders of
Common Stock.
 
     Only stockholders of record as of the close of business on the Record Date
will be entitled to vote on the proposals described in this Proxy Statement and
on any other matters properly brought before the meeting. As of the Record Date,
there were outstanding 54,080,660 shares of Common Stock, including 18,008,701
shares of Trust Stock held by the Warrant Trustee, and 18,008,701 Warrants. For
detailed information with respect to the beneficial ownership of the Common
Stock and the Warrants, see "Information With Respect To Certain Stockholders"
below.
 
PROPOSAL 1
 
                             ELECTION OF DIRECTORS
 
     The Board is composed of three Special Class A Directors (as defined in the
Amended and Restricted Certificate of Incorporation), Frank E. Babb, Norman H.
Brown Jr. and Harve A. Ferrill, and eight other directors formerly elected by
the holders of Class A Common and Class B Common voting as a single class. Each
of the Special Class A Directors has served in such capacity since November 2,
1992. Under the Company's Amended and Restated Certificate of Incorporation,
they or their duly appointed replacements will serve as directors until the
earlier of July 31, 1996 or such date when the Company has no Warrants (as
defined in the Amended and Restated Certificate of Incorporation) outstanding.
Each of the eight other directors has served in such capacity since the 1995
annual meeting of stockholders and stands for re-election at the Annual Meeting.
As of the Conversion Date, other than the current terms of the Special Class A
Directors, there is no longer a distinction among types of directors.
 
     Each director elected at the Annual Meeting will hold office until the next
annual meeting of stockholders, and until a successor shall have been duly
elected and qualified. All of the Director Nominees are serving as directors of
the Company as of this date and were recommended to the Board of Directors by
the Nominating Committee. Unless otherwise instructed, signed proxies that are
returned will be voted for election of all of the Director Nominees, provided
that if any of such nominees should be unable or should fail to act as such by
virtue of an unexpected occurrence, the proxies will be voted for such other
person or persons as will be determined by the holders of the proxies at their
discretion.
 
                                        2
<PAGE>   5
 
           DIRECTOR NOMINEES FOR ELECTION AT THE 1996 ANNUAL MEETING
 
  Director Nominees
 
     JOHN E. GOODENOW. Mr. Goodenow has served as a director of the Company
since November 1992. Mr. Goodenow has served as President and Chief Executive
Officer of Goodenow Bancorporation since 1979. Mr. Goodenow also serves as a
director of Bank Midwest (Okoboji, Iowa), Bank Midwest (Minnesota, Iowa), and
Jackson Bancorporation (Fairmont, Minnesota), each a private banking
corporation. Member, Compensation and Stock Option Committee. Age 60.
 
     DAVID B. HAWKINS. Mr. Hawkins has served as a director of the Company since
November 1986. He served as President or Executive Vice President and a director
of MAG, a real estate investment company, from 1977 to 1993 and since then as
Vice Chairman and a director of MAG. He currently serves as President of
Coldwell Banker/Mid-America Group Realtors. Member, Nominating Committee. Age
61.
 
     JOHN HAWKINSON. Mr. Hawkinson has served as a director of the Company since
February 1987. He also served as a director of Kansas City Southern Industries,
Inc., a diversified railroad holding company from 1967 to 1993. He is the former
Chairman and President and a former director of Kemper Financial Services, Inc.
and the former President and a former director of Kemper Group Funds. He served
as a director of Ryder System, Inc., a truck leasing and services company, from
1978 to 1988 and of ALC Communications, Inc., a long-distance telephone carrier,
from 1986 to 1988. Chairman, Audit Committee; member, Compensation and Stock
Option Committee. Age 83.
 
     WARREN J. HAYFORD. Mr. Hayford served as President, Chief Operating Officer
and a director of the Company from its organization in 1986 through August 1988
and served as Vice Chairman and a director from that time until his retirement
as Vice Chairman effective December 31, 1992. He continues to serve as a
director. Mr. Hayford has served as Chairman and a director of Brockway Standard
Holdings Corporation, a manufacturer of metal containers, since its formation in
1989. From 1982 through 1984, he was President and a director of GenCorp Inc.
(formerly General Tire Corp.), a diversified manufacturer, and from 1979 to
1982, served as President and a director of Navistar International Corporation,
("Navistar"), a manufacturer of trucks. Prior thereto, Mr. Hayford served as
Executive Vice President and a director of The Continental Group, Inc., a
diversified manufacturing and services company. Mr. Hayford serves as a director
of System Software Associates, Inc., a developer and marketer of business
application software packages, and formerly served as a director of Brockway
Incorporated, a glass, plastic and metal container manufacturer. Chairman,
Nominating Committee. Age 66.
 
     RICHARD S. LEVITT. Mr. Levitt has served as a director of the Company since
October 1987. He is currently Chairman of Nellis Corporation, a private capital
management company. He served from 1983 to 1987 as Vice Chairman and Chief
Operating Officer of the Specialized Financial Group of Norwest Corporation, a
bank holding company. From 1979 to 1983, Mr. Levitt served as Chairman,
President and Chief Executive Officer of Norwest Financial Services, Inc., a
financial services company (formerly Dial Corporation), which became a wholly
owned subsidiary of Norwest Corporation on August 31, 1982. Mr. Levitt is a
director of Norwest Corporation, Norwest Bank Iowa, N.A., Meredith Corporation,
a communications company, and the Northwest Area Foundation, a charitable
foundation. Chairman, Compensation and Stock Option Committee; member, Audit
Committee. Age 65.
 
     RALPH L. MacDONALD JR. Mr. MacDonald has served as a director of the
Company since May 1994. Mr. MacDonald is a principal of Island Capital
Corporation ("Island Capital"), a private investment company. He was formerly
Managing Director and a member of the Management Committee of Bankers Trust
Company and its parent, Bankers Trust New York Corporation, which he joined in
1964 and served in various capacities until his resignation in March 1992 to
co-found Island Capital. Mr. MacDonald also serves as a director of Hercules,
Inc., a specialty chemical concern. Member, Compensation and Stock Option
Committee. Age 53.
 
     MARVIN A. POMERANTZ. Mr. Pomerantz has served as Chairman, Chief Executive
Officer and a director of the Company since its organization in 1986. Since
1980, Mr. Pomerantz has served as Chairman or
 
                                        3
<PAGE>   6
 
President and a director of MAG. From 1980 to 1982, he served as President of
the Diversified Group, and later as Executive Vice President of Navistar. Mr.
Pomerantz currently serves as President of the Board of Regents for the state
universities in Iowa and formerly served as a director of Stone Container
Corporation, a manufacturer of packaging products. He currently serves as a
director and a member of the Executive Committee of the American Forest & Paper
Association. Age 65.
 
     THOMAS H. STONER. Mr. Stoner has served as a director of the Company since
February 1993. He served from 1965 to 1993 as Chairman and Chief Executive
Officer of Stoner Broadcasting Systems, Inc., a privately owned broadcast
communications company ("SBI"), and now serves as Chairman of the Executive
Committee of American Radio Systems, Inc., into which SBI merged in 1993. Since
January 1994 he has been Chairman of the Chesapeake Bay Foundation, a charitable
foundation, after having served on the Board of Trustees since 1989. From 1965
to 1991 he served as Chairman of the Stoner McCray System, Inc., a privately
owned real estate development company, and from 1985 to 1989 he served as a
director of Annapolis Banking & Trust Company, an affiliate of Mercantile
Bankshares Corporation, a publicly traded banking company. Member, Nominating
Committee. Age 60.
 
REQUIRED VOTE
 
     Election of each Director Nominee requires the affirmative vote by the
holders of a plurality of the outstanding shares of Common Stock present
(whether by person or proxy) and entitled to vote at the Annual Meeting.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR EACH DIRECTOR NOMINEE.
 
               CONTINUING DIRECTORS WHOSE TERMS ARE NOT EXPIRING
 
  Special Class A Directors
 
     FRANK E. BABB. Mr. Babb has served as a director of the Company since
November 1992. He has been Chairman of Onex Information Services Inc., a private
electronic marketing company, since 1993, and of AF Partners, a family asset
management firm, since 1991. Since 1991 Mr. Babb has served as counsel to
McDermott, Will & Emery, a national law firm. He served as a member of the
Management Committee and from 1978 through 1984 as Chairman of the Finance
Committee of McDermott, Will & Emery, where he was a partner until 1990. Mr.
Babb is a director of TerraTek, Inc., a geo-science company. Member, Nominating
Committee. Age 63.
 
     NORMAN H. BROWN JR. Mr. Brown has served as a director of the Company since
November 1992. He has been a Managing Director of Donaldson, Lufkin & Jenrette
Securities Corporation, an investment banking and brokerage firm, since June
1985. He was a Senior Vice President of Oppenheimer & Co., an investment banking
firm, from 1983 to 1985 and was a Senior Vice President at E.F. Hutton, an
investment banking firm, from 1979 to 1983. Member, Audit Committee. Age 48.
 
     HARVE A. FERRILL. Mr. Ferrill has served as a director of the Company since
November 1992. He has served as Chairman and Chief Executive Officer of Advance
Ross Corporation since October 1992 and had been President and Chief Executive
Officer since November 1990. Advance Ross Corporation's primary business is
Europe Tax-Free Shopping AB, the world's largest refunder of value-added taxes.
Advance Ross also operates PPC Industries, which designs, manufacturers and
installs electrostatic precipitators for industrial pollution control
applications. He has served as a director of GeoWaste Incorporated, a publicly
traded waste management company, since August 1991. Mr. Ferrill has also served
as President of Ferrill-Plauche Co., Inc., a private investment company, since
November 1982. He served from 1984 through 1989 as Chairman and Chief Executive
Officer of Efficient Health Systems, Inc., a private health care cost
containment company. He served from 1983 through 1989 as a director of Laidlaw
Industries, Inc., a waste management company. Member, Audit Committee. Age 62.
 
                                        4
<PAGE>   7
 
                      MEETINGS AND COMMITTEES OF THE BOARD
 
     The Board of Directors held five meetings during fiscal 1995 and the
various committees of the Board held a total of eight meetings. During fiscal
1995, each Board member attended 100 percent of the meetings of the Board and
100 percent of the meetings of the committees of which he is a member.
 
     Directors who are not current employees of the Company (the "Outside
Directors") are entitled to an annual fee of $26,000 plus an attendance fee of
$1,000 for each meeting of the Board. In addition, each Outside Director is
entitled to an annual fee of $5,000 for each committee chaired, plus a fee of
$1,000 per committee meeting attended. During fiscal 1995, no director fees were
paid to Mr. Pomerantz. All directors are reimbursed for expenses incurred as a
director.
 
     Beginning in fiscal 1996, Outside Directors may elect to defer all (but not
less than all) fees payable for service on the Board until they cease to be
directors or file a written revocation of their election. At the election of the
Outside Director deferred fees accrue (i) interest at 300 basis points over the
six month U.S. Treasury bill rate in effect at the beginning of each fiscal year
("Option A"); or (ii) gain or loss as if deferred fees were used to acquire
Class A Common at a 15 percent discount from the closing price at the beginning
of each fiscal year ("Option B"). Messrs. Goodenow, Hawkinson, Levitt,
MacDonald, and Stoner have each elected to defer fees under Option B.
 
     The Board has designated certain committees of the Board, including a
Compensation and Stock Option Committee (the "Compensation Committee"), an Audit
Committee (the "Audit Committee") and a Nominating Committee (the "Nominating
Committee"). The functions of each of these committees are described below.
 
     The Compensation Committee is responsible for establishing and maintaining
employee benefit programs, plans and trusts, including incentive compensation
programs, and the administration and grant of stock-based awards under the
Company's 1987 Key Employee Stock Option Plan (the "1987 Plan") and the
Company's 1989 Long Term Incentive Plan (the "1989 Plan"). The Compensation
Committee met five times in fiscal 1995.
 
     The Audit Committee's functions include making recommendations to the Board
on the selection of the Company's independent auditors, reviewing the scope of
the independent auditors' examination and meeting with the independent auditors,
internal auditors, the Board and certain officers and employees of the Company
to review the adequacy of internal controls. The Audit Committee held two
meetings in fiscal 1995.
 
     The Nominating Committee's responsibilities include recommending candidates
for election to the Board or to fill vacancies on the Board and reviewing the
performance of Board members. The Nominating Committee met once in fiscal 1995.
The Nominating Committee will consider a director nominee recommended by a
stockholder, if written notice of such recommendation is delivered by registered
mail to the Secretary of the Company not less than 90 days nor more than 120
days before a meeting of stockholders at which directors are to be elected. A
recommendation must be accompanied by a comprehensive written resume of the
recommended nominee's business experience and background and a consent in
writing signed by the recommended nominee that he or she is desirous of being
considered as a nominee, and if nominated and elected, he or she will serve as a
director. Such a recommendation by a stockholder does not guarantee that the
Nominating Committee will propose any such nominee to the Board.
 
PROPOSAL 2
 
                         INDEPENDENT PUBLIC ACCOUNTANTS
 
     Deloitte & Touche LLP has been selected by the Board of Directors, upon the
recommendation of the Audit Committee, to act as the Company's independent
auditors. Deloitte & Touche LLP served as the Company's auditors for the 1995
fiscal year. Representatives of Deloitte & Touche LLP will be present at the
1996 Annual Meeting; they will have the opportunity to make a statement, if they
desire to do so; and they will be available to respond to appropriate questions.
Stockholders are being asked to approve the selection of Deloitte & Touche LLP
as the Company's independent auditors for the 1996 fiscal year.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE ADOPTION OF PROPOSAL 2.
 
                                        5
<PAGE>   8
 
                INFORMATION WITH RESPECT TO CERTAIN STOCKHOLDERS
 
     The following table sets forth certain information with respect to the
beneficial ownership of the Common Stock and warrants to obtain Common Stock as
of December 15, 1995 by (i) each holder known by the Company to own beneficially
more than 5 percent of the outstanding Common Stock, (ii) each director and
executive officer of the Company and (iii) all officers and directors of the
Company as a group. The numbers and percentages of Common Stock include Trust
Stock held by the Warrant Trustee. To the knowledge of the Company, each
stockholder has sole voting and investment power as to the shares owned unless
otherwise noted. The address of all directors and executive officers is the
address of the Company.
 
<TABLE>
<CAPTION>
                                                                                   WARRANTS TO OBTAIN
                                                        COMMON STOCK                  COMMON STOCK
                                                  -------------------------    ---------------------------
                                                   NUMBER       PERCENT OF       NUMBER        PERCENT OF
                                                  OF SHARES    OUTSTANDING*    OF WARRANTS    OUTSTANDING*
                                                  ---------    ------------    -----------    ------------
<S>                                              <C>            <C>              <C>            <C>
Marvin A. Pomerantz and MAG(1).................   4,494,942         8.2%               0            --
  4700 Westown Parkway
  West Des Moines, IA 50625
Warren J. Hayford(2)...........................   1,829,068         3.3%               0            --
Frank E. Babb..................................       6,312          --            1,688            --
Norman H. Brown Jr.............................       4,375          --            5,625            --
Harve A. Ferrill...............................      10,000          --                0            --
John E. Goodenow(3)............................      54,000          --                0            --
David B. Hawkins(4)............................      26,200          --                0            --
John Hawkinson(4)(5)...........................      60,307          --            7,795            --
Richard S. Levitt(4)(6)........................      74,200          --                0            --
Ralph L. MacDonald Jr..........................      20,000          --                0            --
Thomas H. Stoner...............................       3,000          --                0            --
Dale E. Stahl..................................     232,585          --           14,063            --
Daniel P. Casey(7).............................     134,137          --           14,063            --
Lawrence G. Rogna(8)...........................      89,407          --            8,800            --
All officers and directors as a group
  (25 persons)(9)..............................   7,624,581        13.9%         215,621           1.2%
</TABLE>
 
- - ---------------
 *  Percentages less than 1 percent have been omitted.
 
(1) MAG is owned by Mr. Pomerantz, his wife and trusts for the benefit of their
    children. Mr. Pomerantz does not own directly any of these shares except for
    5,000 shares of Common Stock held in his own name. Mr. Pomerantz disclaims
    beneficial ownership of shares held by MAG and attributable to his wife and
    the trusts.
 
(2) The shares of Common Stock shown as beneficially owned by Mr. Hayford
    include 84,286 shares owned directly by trusts for the benefit of his
    grandchildren, 218,496 owned directly by his wife and 50,000 owned by a
    charitable family foundation. Mr. Hayford disclaims beneficial ownership of
    shares held by the trusts, his wife and the foundation.
 
(3) The shares of Common Stock shown as beneficially owned by Mr. Goodenow
    include 1,000 owned directly by his wife and 30,000 owned directly by
    Goodenow Bancorporation, a family owned corporation. Mr. Goodenow disclaims
    beneficial ownership of such shares.
 
(4) Messrs. Hawkins, Hawkinson, and Levitt each owns options to purchase 24,200
    shares of Common Stock, which options were granted pursuant to the Company's
    Outside Director Stock Option Plan. Although none of such options have been
    exercised, the shares of Common Stock shown as beneficially owned by each of
    them include 100 percent of such options, all of which are currently
    exercisable.
 
(5) The shares of Common Stock and Warrants shown as beneficially owned by Mr.
    Hawkinson include 4,445 shares of Common Stock owned directly by his wife
    and 2,170 Warrants owned by a trust for the benefit of his wife. Mr.
    Hawkinson disclaims beneficial ownership of such shares and Warrants.
 
                                        6
<PAGE>   9
 
(6) The shares of Common Stock shown as beneficially owned by Mr. Levitt include
    50,000 owned by a trust for the benefit of his wife. Mr. Levitt disclaims
    beneficial ownership of such shares.
 
(7) The shares of Common Stock shown as beneficially owned by Mr. Casey include
    9,360 and 16,000 owned by his wife and children, respectively. Mr. Casey
    disclaims beneficial ownership of such shares.
 
(8) The Warrants shown as beneficially owned by Mr. Rogna include 1,575 owned by
    his wife. Mr. Rogna disclaims beneficial ownership of such Warrants.
 
(9) The number and percentage of shares of Common Stock owned by the persons
    named in the table and all officers and directors as a group include the
    721,070 shares that such persons and group may obtain upon the exercise of
    stock options exercisable currently or within 60 days of December 15, 1995.
 
                             EXECUTIVE COMPENSATION
 
SUMMARY COMPENSATION TABLE
 
     The following table sets forth certain information with respect to
compensation of the Company's chief executive officer and the Company's other
executive officers (the "named executive officers") earned for the fiscal years
ended September 30, 1993, 1994 and 1995:
 
<TABLE>
<CAPTION>
                                                                      RESTRICTED
                                                       OTHER ANNUAL     STOCK                  LTIP       ALL OTHER
        NAME AND          FISCAL   SALARY     BONUS    COMPENSATION    AWARDS/     OPTIONS/   PAYOUTS    COMPENSATION
   PRINCIPAL POSITION      YEAR      ($)       ($)        ($)(1)         ($)       SARS(#)    ($)(2)      ($)(3)(4)
- - ------------------------  ------   -------   -------   ------------   ----------   -------   ---------   ------------
<S>                       <C>      <C>       <C>        <C>           <C>         <C>       <C>          <C>
Marvin A. Pomerantz.....   1995    600,000         0          --           0            0    2,236,400       4,500
(Chairman and Chief        1994    600,000         0          --           0            0      682,100      33,500
Executive Officer)         1993    570,000         0      60,600           0            0            0      22,800
Dale E. Stahl...........   1995    346,900   375,000          --           0            0      894,500       4,500
(President and Chief       1994    333,000    87,000          --           0            0      272,800      16,900
Operating Officer)         1993    303,400         0          --           0       30,000            0      12,200
Daniel P. Casey.........   1995    326,900   353,000          --           0            0      894,500       4,500
(Executive Vice            1994    313,000    82,000          --           0            0      272,800      16,400
  President)               1993    283,900         0          --           0       30,000            0      11,500
Lawrence G. Rogna.......   1995    218,900   185,000          --           0            0      447,300       4,500
(Senior Vice President)    1994    211,000    43,000          --           0            0      136,400       9,300
                           1993    194,200         0          --           0       15,000            0       8,400
</TABLE>
 
- - ---------------
(1) Includes $50,000 country club initiation fee paid in 1993 on behalf of Mr.
    Pomerantz.
 
(2) Amounts shown are awards payable under the Company's Shareholder Value Plan,
    a calendar year plan, in which only the named executive officers are
    eligible to participate. Payment of a portion of such awards is contingent
    upon the price of the Common Stock remaining at certain levels. See
    "Compensation Committee Report on Executive Compensation." Awards for
    calendar 1995 cannot be calculated as of the date of this proxy statement.
 
(3) Includes for 1993, 1994 and 1995 employer contributions to the Company's
    401(k) Plan on behalf of Messrs. Pomerantz, Stahl, Casey and Rogna of
    $9,200, $4,500 and $4,500; $9,700, $4,500 and $4,500; $9,700, $4,800 and
    $4,500; and $8,400, $5,400 and $4,500, respectively.
 
(4) Includes for 1993 and 1994 cash payments in lieu of Company contributions
     which could not be made because of Internal Revenue Code limitations to
     Messrs. Pomerantz, Stahl, Casey and Rogna of $13,600 and $29,000; $2,500
     and $12,400; $1,800 and $11,600; $0 and $3,900, respectively. Beginning in
     1995, calculation of such payments will be made on a calendar rather than
     fiscal year basis. The amounts paid for calendar 1995 will be included in
     fiscal 1996 compensation.
 
                                        7
<PAGE>   10
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
     The named executive officers are not eligible for stock grants during the
term of the Shareholder Value Plan (as defined below) and, therefore, no stock
options or SARs were granted to the named executive officers in fiscal 1995
under any stock option plan sponsored by the Company.
 
     The following table shows information concerning the exercise of options by
the named executive officers in fiscal 1995 and the value of options held by the
named executive officers at the end of fiscal 1995.
 
  AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND YEAR-END OPTION/SAR
                                     VALUES
 
<TABLE>
<CAPTION>
                                                                                               VALUE OF UNEXERCISED
                                                                     NUMBER OF UNEXERCISED         IN-THE-MONEY
                                                                        OPTIONS/SARS AT            OPTIONS/SARS
                                                                           FY-END(#)               AT FY-END($)
                                                                     ---------------------     --------------------
                            SHARES ACQUIRED                              EXERCISABLE/              EXERCISABLE/
          NAME                ON EXERCISE      VALUE REALIZED($)       UNEXERCISABLE(1)          UNEXERCISABLE(2)
- - -------------------------   ---------------    -----------------     ---------------------     --------------------
<S>                         <C>                <C>                   <C>                       <C>
Marvin A. Pomerantz......          0                   0                    0/0                       0/0
Dale E. Stahl............          0                   0               167,148/10,000            972,429/68,175
Daniel P. Casey..........          0                   0               70,000/10,000             421,600/68,175
Lawrence G. Rogna........          0                   0                45,000/5,000             267,100/34,087
</TABLE>
 
- - ---------------
(1) Options only are included. No SAR grants have been made.
 
(2) The closing price of the Common Stock on September 30, 1995 was $9.38.
 
                               EXECUTIVE OFFICERS
 
     MARVIN A. POMERANTZ. See Director Nominees for Election at the 1996 Annual
Meeting.
 
     DALE E. STAHL. Mr. Stahl has served as President and Chief Operating
Officer of the Company since August 1988. From March 1988 through August 1988,
Mr. Stahl served as Vice President of the Company. From 1978 to 1988, he was
employed by Union Camp Corporation, an integrated paper packaging manufacturer,
starting in sales and ultimately being promoted to Vice President-General
Manager of the container division. He is currently serving as a director of
AMCOL International Corporation, a diversified specialty mineral, chemical and
environmental company. Age 48.
 
     DANIEL P. CASEY. Mr. Casey has served as Executive Vice President of the
Company since February 1990. From July 1988 through February 1990, Mr. Casey
served as Senior Vice President-Financial and Legal Affairs of the Company and
from January 1988 through June 1988 in the same position for each of the Company
and Mid-America Packaging, Inc., which merged with the Company in June 1988.
From March 1987 through January 1988, Mr. Casey served as Vice
President-Financial and Legal Affairs for each of the Company and Mid-America.
Age. 53.
 
     LAWRENCE G. ROGNA. Mr. Rogna has served as Senior Vice President of the
Company since February 1990. From December 1988 through February 1990, Mr. Rogna
served as Vice President-Human Resources of the Company. From 1981 to 1988 he
was employed by Rohr Industries, Inc., a manufacturer of components for aircraft
and space vehicles, where he served as Vice President, Human Resources from 1983
to 1988. Age 49.
 
                             EMPLOYMENT AGREEMENTS
 
     The Company has entered into an employment agreement with Mr. Pomerantz
dated as of January 1, 1993. The employment agreement is for a term of five
years, commencing January 1, 1993. The employment agreement provides for an
annual base salary of no less than $600,000, participation in the Shareholder
Value Plan and participation in all salaried employee benefit plans and programs
of the Company. During the term of his employment agreement, Mr. Pomerantz will
not be eligible for any stock option or restricted stock grants
 
                                        8
<PAGE>   11
 
or to participate in the Company's Management Incentive Plan (the "Management
Incentive Plan"). The employment agreement provides Mr. Pomerantz with
supplemental annual retirement income payments commencing on the later of
December 31, 1997 or the date of retirement equal to 50 percent of his average
base salary and bonus for the four highest years of service with the Company,
less primary Social Security benefits and any amounts payable under the Pension
Plan (as defined below). Early retirement reductions are included under the
supplemental retirement plan.
 
     In the event that Mr. Pomerantz's employment is terminated as a result of
his disability, Mr. Pomerantz will be entitled to receive his base salary for 12
months after such termination. In the event that Mr. Pomerantz's employment is
terminated as a result of his death, his estate will be entitled to receive his
base salary which is then accrued and unpaid. In the event that Mr. Pomerantz's
employment is terminated by the Company for any other reason other than Serious
Misconduct (as defined below) or by Mr. Pomerantz for Good Reason (as defined
below), he will be entitled to receive his full compensation for the balance of
the term of the employment agreement. For purposes of the employment agreement,
"Good Reason" means Mr. Pomerantz's resignation due to substantial diminution of
his duties, a reduction of his perquisites, a change in principal office
location or a material uncured breach by the Company of the employment
agreement, and "Serious Misconduct" means embezzlement or misappropriation of
Company funds, commission of a felony, willful disregard for his duties,
violation of any duty of loyalty, repeated acts causing public disgrace to the
Company, disclosure of the Company's confidential information, or engaging in
competition with the Company at any time before the sixth anniversary of the
commencement of the employment agreement.
 
     The Company has entered into an employment letter agreement for an
indefinite term with each of Mr. Stahl, under which he is serving as President
and Chief Operating Officer at an annual salary of $360,000 effective January
1996, Mr. Casey, under which he is serving as Executive Vice President at an
annual salary of $335,000 effective January 1996, and Mr. Rogna, under which he
is serving as Senior Vice President at an annual salary of $220,000 effective
January 1996.
 
     If any of Messrs. Stahl, Casey or Rogna becomes disabled and the Company
elects to terminate such executive, such executive will be entitled to receive
his full base salary and benefits for 12 months following such termination. If
the Company otherwise terminates the employment of any such executive, such
executive will be entitled to his full base salary and benefits for the 24
months following such termination; provided, however, that the final 12 months
of payments will be reduced by the amount, if any, received by such executive
from other employment. Pursuant to the terms of their employment agreements,
each of Messrs. Stahl, Casey and Rogna is entitled to participate in the
Shareholder Value Plan and in the Company's salaried employee benefit and
incentive plans, but is not eligible for any stock option or restricted stock
grants during the term of the Shareholder Value Plan.
 
     Each of Messrs. Stahl, Casey and Rogna is party to a severance compensation
agreement with the Company. Pursuant to such agreement, if any such executive is
terminated within 24 months after a change in control of the Company, such
executive will be entitled to a severance payment equal to two times the sum of
such executive's base salary plus his target bonus, as such bonus is provided
for in the Management Incentive Plan. Target bonus amounts for Messrs. Stahl,
Casey and Rogna currently are 50 percent, 50 percent and 40 percent,
respectively, of base salary. In connection with the agreements, the Company
also provides reimbursement of any excise tax imposed on severance payments.
 
     Each of Messrs. Stahl, Casey and Rogna is a participant in the Supplemental
Executive Retirement Plan ("SERP") that was established in 1995. Pursuant to the
SERP, each such executive will receive supplemental annual retirement payments
commencing the later of age 55 or the date of retirement equal to up to 60
percent of his average base salary and bonus, excluding awards under the
Shareholder Value Plan, for the four highest of the seven years prior to
retirement, less primary Social Security benefits and any amounts payable under
the Pension Plan. Such payments range from 35 percent (at age 55) to 60 percent
(at age 65) of the executive's average base salary and bonus.
 
                                        9
<PAGE>   12
 
                              CERTAIN TRANSACTIONS
 
     MAG and certain of its subsidiaries provided office space and professional,
administrative and clerical services to the Company during fiscal 1995 at a cost
of approximately $94,000. Fees for these services are determined on the basis of
costs incurred and the fair market value of the office space. It is expected
that MAG and such subsidiaries will continue to provide office space and such
services to the Company in the future.
 
     The Company has entered into agreements with certain of its stockholders
and Warrant holders which provide such stockholders and Warrant holders with the
right in certain circumstances to require the Company to register, at the
Company's expense, the shares of Class A Common or Warrants owned by them under
the Securities Act of 1933, as amended.
 
     The Company loaned Mr. Rogna $100,000 in 1990 in connection with his
relocation to the Chicago area. This loan has been extended. The outstanding
balance is $110,000.
 
     The Company has entered into employment agreements with Messrs. Pomerantz,
Stahl, Casey and Rogna. See "Employment Agreements."
 
                                  PENSION PLAN
 
     The Gaylord Container Retirement Plan (the "Pension Plan") is a qualified,
non-contributory defined benefit plan which covers substantially all employees
of the Company, including both salaried and hourly employees. The following
table shows estimated annual benefits payable under the Pension Plan on a
straight life annuity basis upon normal retirement with indicated years of
credited service and final average annual compensation:
 
<TABLE>
<CAPTION>
                FINAL                                       YEARS OF SERVICE(2)
               AVERAGE                 -------------------------------------------------------------
             EARNINGS(1)                 5         10         15         20         25         30
- - -------------------------------------  ------    -------    -------    -------    -------    -------
<S>                                    <C>       <C>        <C>        <C>        <C>        <C>
$300,000(3)(4)                         $9,375    $21,167    $31,992    $40,884    $49,775    $61,084
 200,000.............................   9,375     19,375     29,125     38,375     47,625     57,500
 175,000.............................   9,375     18,125     27,125     36,625     46,125     55,000
 150,000.............................   9,375     16,875     25,125     34,875     44,625     52,500
 125,000.............................   7,813     14,063     20,938     29,063     37,188     43,750
 100,000.............................   6,250     11,250     16,750     23,250     29,750     35,000
</TABLE>
 
- - ---------------
(1)  Compensation covered by the Pension Plan includes all cash compensation,
     including amounts received under the Shareholder Value Plan, but does not
     include compensation related to stock options, non-cash compensation or
     deferred compensation. The amounts reflected in the above pension table do
     not reflect the Social Security offset in accordance with the Pension Plan
     benefit formula.
 
(2)  As of September 30, 1995, the named executive officers had been credited
     with the following years of service: Mr. Pomerantz, 7 years; Mr. Stahl, 7
     years; Mr. Casey, 8 years; and Mr. Rogna, 6 years. The basic benefit
     payable under the Pension Plan is computed on a straight life annuity
     basis.
 
(3)  For the 1995 Pension Plan year, the amount of compensation in the
     calculation of retirement benefits for any participant is limited to
     $150,000 subject to future increases based on cost of living adjustments
     implemented by the Department of Treasury. The maximum estimated annual
     benefits listed in this table do not include projected cost of living
     increases.
 
(4)  In addition to amounts payable under the Pension Plan, Messrs. Pomerantz,
     Stahl, Casey and Rogna will receive supplemental retirement income. See
     "Employment Agreements." Based on current and historical compensation, the
     maximum annual supplemental retirement income payable to Messrs. Pomerantz,
     Stahl, Casey and Rogna will be approximately $725,000, $296,000, $274,000
     and $160,000, respectively.
 
                                       10
<PAGE>   13
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION IN COMPENSATION
DECISIONS
 
     The members of the Company's Compensation Committee are Messrs. Levitt,
Goodenow, Hawkinson and MacDonald. No officers or former officers of the Company
serve on the Compensation Committee.
 
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     This Compensation Committee report shall not be deemed incorporated by
reference by any general statement incorporating by reference this proxy
statement into any filing under the Securities Act of 1933 or under the
Securities Exchange Act of 1934, except to the extent that the Company
specifically incorporates this information by reference, and shall not otherwise
be deemed filed under such Acts.
 
     The following has been submitted by the Compensation Committee of the Board
of Directors:
 
     The Compensation Committee of the Board of Directors makes recommendations
to the Board regarding compensation of the Company's executive officers. The
philosophy of the Compensation Committee is to design an executive compensation
program to attract, motivate and retain the executive talent critical to the
Company's achievement of its objectives to increase shareholder value and
maximize returns to stockholders.
 
     Key to the program are incentives which vary rewards with individual and
Company performance. Two compensation approaches are used to implement the
variable pay initiative -- an annual cash incentive opportunity focused on
operating performance for officers and key managers, and a long-term incentive
based on share price appreciation through grants of restricted stock, grants of
stock options or payments under the Shareholder Value Plan.
 
GENERAL EXECUTIVE COMPENSATION PROGRAM POLICIES
 
     To achieve its objectives, the Company has developed a series of executive
compensation policies.
 
     - The Company will provide levels of executive compensation that are
       competitive with those provided by the relevant marketplace (as defined
       below).
 
     - The Company will provide annual cash incentive compensation for
       executives that varies in a consistent and predictable manner with the
       operating and financial performance of the Company.
 
     - The Company will provide programs which enable executives to achieve
       rewards based on increased shareholder value to reinforce the link
       between executive and shareholder interests.
 
  Competitive Executive Compensation
 
     The Company seeks to provide levels of executive compensation that are
competitive at expected levels of individual and Company performance.
Competitiveness is defined as in keeping with the compensation of executives in
comparable positions or who have similar qualifications. The comparison group
for those executives is companies similar to the Company in industry and size.
 
     Competitiveness is measured using data from a number of sources, including
published information, proxies, forest products industry surveys, which includes
data from the Dow Jones paper products peer group, and surveys by consulting
firms.
 
  Base Salary
 
     A salary range is established for each salaried position in the Company,
including each executive officer position. The midpoint of each salary range is
based on the average salary of equivalent positions at the other companies which
the Company uses for comparison purposes. The salary range is from 80 percent to
120 percent of the midpoint. An individual's base salary is determined by
reviewing his or her sustained performance over time and correspondingly
positioning the executive officer's salary in the salary range for his or her
position. Salaries for the executive officers other than Mr. Pomerantz were
increased in fiscal 1995 to reflect their individual contributions and provide
salaries in line with competitive practices. Mr. Pomerantz's base salary is
specified in his employment agreement.
 
                                       11
<PAGE>   14
 
  Annual Incentive Compensation
 
     The Management Incentive Plan is designed to ensure that incentive
compensation varies in a consistent and predictable manner with the Company's
operating and financial performance. Performance targets and related amounts to
be paid to plan participants if the targets are achieved are determined annually
by the Board. Targets have been established for fiscal 1996 based on the
Company's earnings before interest, income taxes, depreciation and amortization.
Messrs. Stahl, Casey and Rogna received payouts under this plan for fiscal 1995.
Mr. Pomerantz does not participate in the Management Incentive Plan.
 
     Based on the same goals and targets, the Company also maintains a Deferred
Profit Sharing Plan which provides for contributions to participants' individual
401(k) accounts. Based on the results achieved, in fiscal 1995, the Company made
contributions of five percent of each participants' qualified compensation (as
described therein) pursuant to this plan. The Company's executive officers all
participate in this plan.
 
  Long-Term Incentive
 
     The Company currently maintains two stock-based plans pursuant to which
non-qualified stock options may be granted at no less than the market price of
the Class A Common at the time of the grant: the 1989 Plan and the 1987 Plan.
The 1989 Plan also permits the grant of incentive stock options, stock
appreciation rights, stock indemnification rights, restricted stock and
performance awards. Only non-qualified options and restricted stock have been
granted. Messrs. Pomerantz, Stahl, Casey and Rogna are not eligible to receive
any grants under the 1989 Plan or 1987 Plan during the term of the Shareholder
Value Plan.
 
     The Shareholder Value Plan as approved by the Company's stockholders on
February 2, 1994 (the "Shareholder Value Plan") directly ties the long-term
incentive compensation of the Company's four executive officers to the creation
of shareholder value.
 
     The Shareholder Value Plan commenced January 1, 1993 and will be in effect
until December 31, 1997. All deferred awards not paid by the end of the calendar
1997 will be forfeited; provided that awards earned in calendar 1997 may be
payable during calendar 1998.
 
     At the end of each calendar year, Messrs. Pomerantz, Stahl, Casey and Rogna
will be entitled to receive in cash 1.0 percent, 0.4 percent, 0.4 percent and
0.2 percent, respectively, of the increase in shareholder value, if any, created
during that calendar year. Upon appropriate certification by the Compensation
Committee that the awards have been earned, one-half of such award will be
immediately payable and the remaining one-half will be payable in one-twelfth
increments at the conclusion of any month in which the Company's share price on
the last trading day of such month exceeds the Year End Share Value (as defined
below) for the calendar year in which such award was earned.
 
     The increase in "shareholder value" for each calendar year is determined by
calculating the excess of (i) the product of (a) the average closing price of
the Company's stock during the last 10 trading days of such calendar year and
the first 10 trading days of the subsequent calendar year (the "Year End Share
Value"), multiplied by (b) 53,365,378 over (ii) the product of (a) the highest
Year End Share Value for any prior calendar year during which the Shareholder
Value Plan was in effect (provided that such value will not be less than
$3.375), multiplied by (b) 53,365,378. All calculations under the Shareholder
Value Plan will be equitably adjusted by the Board in the event of any stock
split, stock dividend, reverse stock split or other recapitalization.
 
     In the event of an acquisition of the Company prior to December 31, 1997,
the aggregate purchase price of the Company will establish the final Year End
Share Value under the Shareholder Value Plan. Upon consummation of such
acquisition, final payments, including all deferred amounts, will be immediately
due and payable.
 
     An "acquisition of the Company" means (i) a sale of substantially all of
the Company's assets to, or a merger with, another person in exchange for cash
and/or other property (other than a person where the Company's former
stockholders own immediately after such transaction directly or indirectly stock
possessing more than 50 percent of such person's voting power) or (ii) an
acquisition of shares of the Common Stock by
 
                                       12
<PAGE>   15
 
a person or group in exchange for cash and/or other property so that such person
or group has acquired Common Stock possessing more than 50 percent of the
Company's voting power (other than a person or group which includes Mr.
Pomerantz, MAG or Mr. Hayford, or their respective spouses or heirs).
 
     If the Company terminates the employment of Messrs. Stahl, Casey or Rogna
before the end of a calendar year other than because of his death, total and
permanent disability, or serious misconduct, he shall continue to participate in
the Shareholder Value Plan for the full five-year period. If the Company
terminates the employment of Mr. Pomerantz or if Mr. Pomerantz resigns for Good
Reason (see "Other Business -- Employment Agreements") before the end of the
calendar year other than due to his death, total and permanent disability or
serious misconduct, he shall continue to participate in this plan for the
remainder of the calendar year in which the termination occurs and the following
calendar year.
 
     If the Company terminates a participant's employment for serious misconduct
or if Messrs. Stahl, Casey or Rogna resigns, or if Mr. Pomerantz resigns for
other than Good Reason, such participant shall receive no earned award for the
calendar year in which such termination occurred or any subsequent calendar
year.
 
     If a participant ceases to be a Company employee because of his death or
total and permanent disability before the end of the calendar year, (i) the
participant shall be entitled to an award for such calendar year and the Year
End Share Value for such participant for such calendar year shall be determined
by using the 10 trading days prior to the termination of the participant's
employment (including the date of termination as the 10th day if it is a trading
day) and the 10 trading days after the termination of his employment and (ii)
such participant shall be entitled to no earned award for any subsequent
calendar year.
 
     The Shareholder Value Plan may be amended or modified by the Board;
provided, however, that any such amendment or modification which adversely
affects a participant must also be approved in writing by such participant.
 
     Messrs. Pomerantz, Stahl, Casey and Rogna received an award under this Plan
based on the Year End Share Value at the end of the calendar year 1994 which
will be paid based upon the procedure described above.
 
  Deductibility of Compensation under Section 162(m) of the Internal Revenue
Code
 
     Section 162(m) of the Internal Revenue Code of 1986, as amended (the
"Code") imposes a $1 million deduction limit on compensation paid to the named
executive officers of the Company. Compensation is exempt from the $1 million
deduction limit, however, if the compensation qualifies for an exception,
including an exception for certain performance-based compensation. Compensation
paid under the Shareholder Value Plan should qualify for the performance-based
compensation exception, and therefore compensation paid pursuant to the
Shareholder Value Plan should not be applied toward the $1 million deduction
limit of Code Section 162(m). The Company anticipates that the amount of
compensation income received by each of the Company's named executive officers,
excluding income received pursuant to the Shareholder Value Plan, will not
exceed $1 million in 1995 or 1996. Therefore, Code Section 162(m) should not
cause the Company to be denied a deduction for any compensation income paid to
the Company's named executive officers.
 
CHIEF EXECUTIVE OFFICER COMPENSATION
 
     After extensive review of competitive data and other pertinent factors, the
Compensation Committee recommended and the Board approved a new five-year
employment agreement with Mr. Pomerantz effective January 1, 1993. During the
term of his employment agreement, Mr. Pomerantz is not eligible to participate
in the Management Incentive Plan or to receive any grants under the 1987 Plan or
1989 Plan.
 
     In structuring this new program, the Compensation Committee placed
significant emphasis on the creation of shareholder value. The program utilizes
wholly objective criteria for the variable pay opportunity and is devoid of
multiple long-term vehicles. By providing a program that consists primarily of
base salary and participation in the Shareholder Value Plan, (as described
above) the Compensation Committee believes it has created an equitable
opportunity for Mr. Pomerantz which is clearly focused on creating shareholder
value.
 
                                       13
<PAGE>   16
 
     The Compensation Committee has reviewed the overall program for Mr.
Pomerantz and believes that it continues to provide the right focus and
incentive on the continued improvement of shareholder value. Mr. Pomerantz's
base salary continues at the $600,000 level established January 1, 1993.
 
         Richard S. Levitt, Chairman
         John E. Goodenow, member
         John Hawkinson, member
         Ralph L. MacDonald Jr., member
 
                                       14
<PAGE>   17
 
                            STOCK PERFORMANCE GRAPH
 
     The graph below compares the cumulative total shareholder return of the
Common Stock, the S&P 500 Composite Stock Index and an index of a peer group of
paper companies, for the period of five years beginning October 1, 1990 and
ending September 30, 1995 (assuming that the value of the investment in the
Common Stock and each index was $100 on October 1, 1990 and that all dividends
were reinvested). The peer group index is comprised of nine medium to large
sized companies whose primary business is the manufacture and sale of paper
products. Peer group returns are weighted each year based on each company's
market capitalization at the beginning of the year. The peer group comprises the
common stocks of: Boise Cascade, Bowater, Champion International, Consolidated
Papers, Federal Paper Board, P.H. Glatfelter, International Paper, Mead and
Westvaco.
 
                 FIVE YEAR CUMULATIVE TOTAL STOCKHOLDER RETURNS
 
<TABLE>
<CAPTION>
                                                   DOW JONES
      MEASUREMENT PERIOD                            PAPER           GAYLORD
    (FISCAL YEAR COVERED)           S&P 500        PRODUCTS        CONTAINER
<S>                              <C>             <C>             <C>
1990                                100.00          100.00          100.00
1991                                131.17          142.45           89.29
1992                                145.66          141.84          107.14
1993                                164.60          142.55           62.49
1994                                170.67          187.15          242.86
1995                                221.43          226.58          267.86
</TABLE>
 
                              FINANCIAL STATEMENTS
 
     The Company has enclosed its Annual Report to Stockholders, which includes
its Annual Report on Form 10-K for the year ended September 30, 1995, with this
Proxy Statement.
 
      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
executive officers and directors to file initial reports of ownership and
reports of changes in ownership with the Securities and Exchange Commission (the
"Commission") and the American Stock Exchange. Executive officers and directors
are required by Commission regulations to furnish the Company with copies of all
Section 16(a) forms they file. Based solely on a review of the copies of such
forms furnished to the Company and written representations from the Company's
executive officers and directors, the Company believes that during fiscal 1995
all filing requirements applicable to executive officers and directors were met
other than with respect to John E. Goodenow, a director, for whom a Form 4 was
inadvertently filed four days late.
 
                                       15
<PAGE>   18
 
                                 OTHER BUSINESS
 
     The Board does not intend to present, and does not have any reason to
believe that others will present, any item of business at the Annual Meeting
other than those specifically set forth in the notice of the Annual Meeting. If
other matters are presented for a vote, however, the proxies will be voted on
such matters in accordance with the judgment of the persons acting under the
proxies.
 
                           PROPOSALS BY STOCKHOLDERS
 
     Any proposals by stockholders intended to be presented at the 1997 Annual
Meeting of Stockholders must be received by the Company no later than September
11, 1996.
 
     You are again urged to attend the Annual Meeting. Proxies will be solicited
by the Board through the use of the mails. Proxies may also be solicited by
directors, officers and a small number of other employees of the Company
personally or by mail, telephone, telegraph or otherwise, but such persons will
not be separately compensated for such services. Brokerage firms, banks,
fiduciaries, voting trustees or other nominees will be requested to forward the
soliciting materials to beneficial owners of stock held of record by them. The
entire cost of the Board's solicitation will be borne by the Company.
 
                                          By Order of the Board of Directors
 
                                          David F. Tanaka
                                          Secretary
 
                                       16
<PAGE>   19



                     GAYLORD CONTAINER CORPORATION/PROXY
                PROXY SOLICITED BY THE BOARD OF DIRECTORS FOR
               ANNUAL MEETING OF STOCKHOLDERS FEBRUARY 8, 1996

The undersigned hereby appoints Marvin A. Pomerantz, Daniel P. Casey and David
F. Tanaka and each of them the undersigned's true and lawful attorneys and
proxies (with full power of substitution in each) to vote all Common Stock of
Gaylord Container Corporation, standing in the undersigned's name, at the
Annual Meeting of Stockholders of said corporation to be held at 520 Lake Cook
Road, Deerfield, Illinois 60015, on February 8, 1996 at 10:00 a.m.  Chicago
time, upon those matters as described in the Proxy Statement for the Annual
Meeting and such other matters as may properly come before such meeting or any
adjournment or adjournments thereof.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED BY THE
UNDERSIGNED STOCKHOLDER.  IF NOT OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED
FOR PROPOSALS 1 AND 2. A VOTE FOR THE FOLLOWING PROPOSALS DESCRIBED IN THE 
PROXY STATEMENT FOR THE MEETING IS RECOMMENDED. IF ANY OTHER BUSINESS IS 
TRANSACTED AT THE ANNUAL MEETING OF STOCKHOLDERS, THIS PROXY SHALL BE VOTED IN
ACCORDANCE WITH THE BEST JUDGMENT OF THE APPOINTED ATTORNEYS AND PROXIES.

                 CONTINUED AND TO BE SIGNED ON REVERSE SIDE

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE LISTED PROPOSALS.
  PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.  /X/


<TABLE>
<CAPTION>
<S><C>
1.  ELECTION OF DIRECTORS:  JOHN E.          FOR     WITHHOLD    2.  APPOINTMENT OF DELOITTE        FOR AGAINST ABSTAIN
    GOODENOW, DAVID B. HAWKINS, JOHN         //        //            & TOUCHE LLP AS THE COMPANY'S   //    //     //
    HAWKINSON, WARREN J. HAYFORD,                                    INDEPENDENT AUDITORS.                                     
    RICHARD S. LEVITT, RALPH L. 
    MACDONALD JR., MARVIN A. POMERANTZ, 
    THOMAS H. STONER

    INSTRUCTION:  TO WITHHOLD AUTHORITY 
    TO VOTE FOR ANY INDIVIDUAL NOMINEE 
    LISTED, WRITE THAT NOMINEE'S NAME
    HERE:
    
    ___________________________________


                                                                 DATED:____________________________________________199_
                                    
                                                                 ______________________________________________________ 
                                                                               (SIGNATURE OF STOCKHOLDER) 
                                                                 ______________________________________________________ 
                                                                               (SIGNATURE OF STOCKHOLDER)

                                                                 PLEASE SIGN YOUR NAME EXACTLY AS IT APPEARS HEREON.  IF
                                                                 ACTING AS ATTORNEY, EXECUTOR, TRUSTEE, OR IN OTHER REPRESENTATIVE
                                                                 CAPACITY, PLEASE SIGN NAME AND TITLE.  IF STOCK IS HELD JOINTLY,
                                                                 EACH JOINT OWNER SHOULD SIGN.


</TABLE>

         PLEASE SIGN, DATE AND RETURN PROMPTLY IN ENCLOSED ENVELOPE


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