AMRION INC
10-Q, 1996-08-14
CATALOG & MAIL-ORDER HOUSES
Previous: DIGITAL MICROWAVE CORP /DE/, 10-Q, 1996-08-14
Next: MEDPLUS CORP, NT 10-Q, 1996-08-14



                                                          


                                       U.S. SECURITIES AND EXCHANGE COMMISSION
                                               Washington, D.C.  20549

                                                      FORM 10-Q





[X]   Quarterly  Report  Pursuant  to  Section  13 or  15(d)  of the  Securities
      Exchange Act of 1934 for the quarterly period ended June 30, 1996


[ ]   Transition Report under Section 13 or 15(d) of the Securities Exchange
      Act of 1934 for the transition period from          to          .



                                             Commission file No. 0-18476



                                        AMRION, INC.
                   (Exact name of Registrant as specified in its charter)


                     Colorado                            84-1050628
         (State or other jurisdiction                   (IRS Employer ID No.)
          of incorporation or organization)



       6565 Odell Place, Boulder, CO                   80301
    (Address of principal executive offices)          (Zip Code)


                                                     303-530-2525
                                                 (Telephone Number)



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  Registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                                            Yes   X    No


Common stock, par value $.0011 per share: 5,199,324 shares outstanding
as of June 30, 1996.

<PAGE>




                                                  PART 1. FINANCIAL
                                      ITEM 1. CONSOLIDATED FINANCIAL STATEMENTS


<PAGE>
















                                             AMRION, INC. AND SUBSIDIARY

                                             CONSOLIDATED BALANCE SHEETS

                                      AS OF JUNE 30, 1996 AND DECEMBER 31, 1995


<TABLE>
<CAPTION>
                                                June 30,            December 31,
                                                 1996                  1995
                                               (Unaudited)          (Audited)

        Assets
<S>                                            <C>                <C>

Current:

  Cash and cash equivalents                    $   127,823        $   831,544
  Accounts receivable, less allowance
   of $41,000 and $48,000
   for possible losses                             815,035            624,006
  Inventories                                    8,241,107          5,035,872
  Mail supplies                                    722,880          1,026,463
  Deferred promotional mailing costs, net        1,034,170          1,103,987
  Other                                            317,523            393,273
                                               -----------        -----------

Total current assets                            11,258,538          9,015,145
                                               -----------        -----------


Property and equipment, net                      4,764,643          4,368,672
                                               -----------        -----------


Other assets:

 Marketable securities available for sale        7,378,487          7,934,514
 Mailing lists, net                              2,463,758          2,111,556
 Intangible assets, net                            117,445            170,429
                                               -----------        -----------

Total other assets                               9,959,690         10,216,499
                                               -----------        -----------

Total assets                                   $25,982,871        $23,600,316
                                               ===========        ===========




See accompanying notes to the consolidated financial statements
</TABLE>


<PAGE>


                                             AMRION, INC. AND SUBSIDIARY

                                             CONSOLIDATED BALANCE SHEETS

                                      AS OF JUNE 30, 1996 AND DECEMBER 31, 1995

<TABLE>
<CAPTION>

                                                 June 30,          December 31,
                                                  1996                 1995
                                                (Unaudited)          (Audited)


         Liabilities and Stockholders' Equity

<S>                                             <C>                <C>
Current:

 Accounts payable                               $ 2,091,182        $ 3,094,662
 Accrued liabilities                                743,306            456,183
 Income taxes payable                               233,195            193,255
                                                 ----------         ----------

Total current liabilities                         3,067,683          3,744,100

Deferred income taxes                               104,000            104,000
                                                 ----------         ----------

Total liabilities                                 3,171,683          3,848,100
                                                 ----------         ----------


Minority interest                                     9,207             32,865


Stockholders' equity:

 Common stock, $.0011 par value - shares
  authorized, 10,000,000; issued 5,199,324
  and 5,026,813                                       5,719              5,529
 Additional paid-in capital                      12,849,805         11,788,856
 Retained earnings                               10,188,459          8,090,756
 Marketable securities valuation
  allowance                                        (242,002)          (165,790)
                                                 ----------         ----------

Total stockholders' equity                       22,801,981         19,719,351
                                                 ----------         ----------

                                                $25,982,871        $23,600,316





See accompanying notes to the consolidated financial statements
</TABLE>
<PAGE>

                                  AMRION, INC. AND SUBSIDIARY

                               CONSOLIDATED STATEMENTS OF INCOME

              FOR THE SIX AND THREE-MONTH PERIODS ENDED JUNE 30, 1996 AND 1995
<TABLE>
<CAPTION>

                                Six months                     Three months
                                  ended                           ended
                                 June 30,                        June 30,

                            1996          1995          1996           1995
                        (Unaudited)    (Unaudited)    (Unaudited)    (Unaudited)

<S>                    <C>              <C>             <C>            <C>
Net sales              $25,253,287      $18,941,922     $11,871,331    $8,810,143
                       -----------      -----------     -----------   -----------

Cost of sales:
 Cost of products       10,797,795        8,056,959       4,858,266     3,701,337
 Cost of mailing         4,776,405        3,860,393       1,893,097     1,826,122
                       -----------      -----------      ------------  -----------

 Cost of sales          15,574,200       11,917,352       6,751,363     5,527,459
                       -----------      -----------      -----------   -----------

 Gross profit            9,679,087        7,024,570       5,119,968     3,282,684

Operating expenses -
 Selling, general and
 administration          7,117,079        5,415,754       3,732,661     2,775,351
                       -----------      -----------      -----------   -----------

Income from operations   2,562,008        1,608,816       1,387,307       507,333
                       -----------      -----------      -----------   -----------

Other income, net          326,496          415,845         167,358       241,532
                       -----------      -----------      -----------   -----------

Income before taxes
 on income               2,888,504        2,024,661       1,554,665       748,865

Taxes on income            790,801          738,550         380,052       255,883
                       -----------      -----------      -----------   -----------

Net income              $2,097,703       $1,286,111      $1,174,613   $   492,982
                       ===========      ===========      ===========   ===========


Net income per common
 and equivalent share
                       $       .40      $       .25     $       .22   $       .10
                       ===========      ===========      ===========   ===========


Weighted average number
 of common shares and
 equivalents
 outstanding             5,204,476        5,064,138       5,257,962     5,086,123
                       ===========      ===========      ===========   ===========


See accompanying notes to the consolidated financial statements
</TABLE>
<PAGE>



                                AMRION, INC. AND SUBSIDIARY
                            CONSOLIDATED STATEMENTS OF CASH FLOWS
               FOR THE SIX AND THREE-MONTH PERIODS ENDED JUNE 30, 1996 AND 1995


<TABLE>
<CAPTION>
                                                      ended               ended
                                                     June 30,           June 30,

                                              1996         1995         1996       1995
                                           Unaudited)   (Unaudited)  (Unaudited)  (Unaudited)

<S>                                       <C>           <C>          <C>           <C>
Cash flows from operating activities:
 Net income                               $2,097,703    $1,286,111   $1,174,613    $ 492,982
 Adjustments to reconcile net income to net
  cash provided by operating activities:
   Depreciation and amortization             682,650       360,180      382,857      168,360

   Changes in operating assets and liabilities:
     Accounts receivable                    (191,029)       80,027     (119,565)     110,765
     Inventories                          (3,205,235)     (317,175)    (282,795)    (529,538)
     Mailing supplies                        303,583      (533,422)     136,241     (297,090)
     Deferred promotional mailing costs       69,817        80,638     (386,997)     (31,821)
     Other assets                             75,750       158,145      106,889       27,389
     Accounts payable                     (1,003,480)     (870,498)  (2,367,655)    (522,353)
     Accrued liabilities                     287,123       185,879      269,733       24,054
     Income taxes payable                     39,940        78,485     (197,917)    (404,179)
                                          ----------     ---------     ---------   ----------

Cash provided by (used in)
 operating activities                       (843,178)      508,370   (1,284,596)    (961,431)
                                          -----------    ---------   -----------   ----------

Cash flows from investing activities:
 Sales of marketable securities
  available for sale                         479,815       506,645      288,502      309,501
 Purchase of property and equipment         (732,192)     (275,074)    (514,603)     (84,574)
 Purchase of mailing lists and intangible
  assets                                    (669,305)     (850,719)    (327,329)    (463,158)
                                           ----------     ---------  -----------   ----------

Cash used in investing activities           (921,682)     (619,148)    (553,430)    (238,231)
                                           ----------     ---------  -----------   ----------

Cash flows from financing activities:
 Proceeds from issuance of common
  stock - net                              1,061,139        49,514    1,008,114       16,000
                                           ----------    ---------- -----------    ---------

Net decrease in cash and cash equivalents   (703,721)      (61,264)    (829,912)  (1,183,662)

Cash and cash equivalents,
 at beginning of period                      831,544       120,931      957,735    1,243,329
                                          ----------     ---------   ----------   ----------

Cash and cash equivalents,
 at end of period                          $ 127,823       $59,667   $  127,823   $   59,667
                                           =========     =========   ==========   ==========


         See accompanying notes to the consolidated financial statements
</TABLE>


<PAGE>


                                             AMRION, INC. AND SUBSIDIARY
                                     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1

The  unaudited  consolidated  financial  statements  and related notes have been
prepared  pursuant to the rules and  regulations  of the Securities and Exchange
Commission.  Accordingly,  certain information and footnote disclosures normally
included in financial  statements prepared in accordance with generally accepted
accounting  principles have been omitted pursuant to such rules and regulations.
The  accompanying  financial  statements  and  related  notes  should be read in
conjunction  with the audited  financial  statements  of the Company,  and notes
thereto, for the year ended December 31, 1995.

The  consolidated  financial  statements  include the  accounts of Amrion,  Inc.
("Amrion")  and those of its 90%-owned  subsidiary,  Natrix  International,  LLC
("Natrix"),  a Colorado Limited  Liability  Company  (collectively the Company).
Amrion markets nutritional supplements principally throughout the United States,
with the  balance  to  customers  in the Far East,  Europe and  Mexico,  using a
combination  of direct  mail,  telemarketing  and print  advertising.  Natrix is
engaged in the marketing and distribution  domestically of the Advanced Botanics
product line.

The financial  statements  reflect all adjustments  which are, in the opinion of
management,  necessary  for a fair  statement  of the  results  for the  periods
presented.  All significant  intercompany  accounts and  transactions  have been
eliminated in consolidation.

NOTE 2

The Company's  financial  instruments  exposed to  concentrations of credit risk
consist primarily of trade accounts receivable,  cash equivalents and marketable
securities.

Concentrations  of credit  risk with  respect to such  accounts  receivable  are
limited due to the large number of customers  dispersed across  geographic areas
and generally short payment terms.

The Company's cash  equivalents are high quality money market accounts held with
major  financial  institutions.   Marketable  securities  consist  primarily  of
preferred stock and AAA rated tax-exempt  municipal bonds. The Company considers
cash and all highly liquid  investments  purchased with an original  maturity of
three months or less to be cash  equivalents.  The investment  policy limits the
Company's exposure to concentrations of credit risk.

The Company  accounts for marketable  securities in accordance with Statement of
Financial  Accounting  Standards No. 115, "Accounting for Certain Investments in
Debt and Equity Securities." All marketable equity and debt securities have been
categorized  as  available  for sale as the Company  does not have the  positive
intent  to  hold to  maturity  or does  not  intend  to  trade  actively.  These
securities are stated at fair value with unrealized gains and losses included as
a component of stockholders' equity until realized.



NOTE 3

Inventories  are  valued  at the  lower  of cost  (Standard  which  approximates
First-in, First-out) or market.

Property and  equipment is stated at cost.  Depreciation  is computed  using the
straight-line  method based on the  estimated  useful  lives of related  assets,
generally  3 to 31.5  years.  Maintenance  and  repair  costs  are  expensed  as
incurred.

Purchased  mailing  lists,  trademarks  and  copyrights  are  amortized  by  the
straight-line method over their estimated useful lives, which range from five to
ten years.  On an ongoing  basis,  the Company  reviews the  recoverability  and
amortization periods of intangible assets,  taking into consideration any events
or  circumstances  which could impair the assets'  carrying  value,  and records
adjustments when necessary.

NOTE 4

Direct-response  advertising  consists  primarily  of  direct-mail  advertising,
including deferred  promotional  mailing costs, of the Company's  products.  The
capitalized costs of mailed  promotional  materials and print advertising in the
Direct Marketing  Division are amortized over the expected  promotional  benefit
period of three months.  Other advertising and promotional costs are expensed at
the time the advertising takes place.

Income per common and common  equivalent share is based on the  weighted-average
number  of common  shares  outstanding  during  each of the  periods  presented.
Options  to  purchase  stock are  included  as  common  stock  equivalents  when
dilutive.

Certain  items  included  in  prior  years'   financial   statements  have  been
reclassified to conform to the current year presentation.


PART I   FINANCIAL

Item 2.           Management's Discussion and Analysis of Financial Condition
                  and Results of Operations for the Period from January 1, 1996,
                  to June 30, 1996.

The following  review  concerns the three and  six-month  periods ended June 30,
1996, and June 30, 1995,  which should be read in conjunction with the financial
statements and notes thereto presented in this Form 10-Q.

The information set forth in "Management's  Discussion and Analysis of Financial
Condition and Results of Operations" below includes "forward looking statements"
within the meaning of Section 27A of the  Securities  Act, and is subject to the
safe harbor created by that section.  Factors that could cause actual results to
differ materially from those contained in the forward looking statements are set
forth in  "Management's  Discussion  and  Analysis of  Financial  Condition  and
Results of Operations."

Results of Operations

For the three and six-month periods ended June 30, 1996 and June 30, 1995.

Net sales for the three months ended June 30, 1996 were $11,871,000, an increase
of $3,061,000  (35%) over the same period in 1995.  Net sales for the six months
ended June 30, 1996 were  $25,253,000,  an increase of $6,311,000 (33%) over the
same period in 1995.  The continued  growth in net sales for the quarter and six
months ended June 30, 1996 was a result of the Company's continued  improvements
in customer segmentation mailing programs within the existing customer base. The
Company has continued to generate  excellent sales responses on smaller and more
targeted  mailings to specific  customers  within the  existing  customer  base.
Additionally,  the Company  has been able to  increase  sales as a result of the
nationwide  trend towards  preventative  health care as a viable  alternative to
traditional medical treatment.

The Company intends to continue to implement new customer  acquisition  programs
through  mailings,  print  advertising,  television,  telemarketing and expanded
retail distribution  programs. The Company anticipates it will add approximately
15 new products through these scheduled marketing programs for the remaining six
months in 1996.

Cost of products  increased  to  $4,858,000  and  $10,798,000  for the three and
six-month  periods ended June 30, 1996,  compared to $3,701,000 and  $8,057,000,
respectively,  for the same periods in 1995. As a percentage of net sales,  cost
of products  remained the same over the three and six-month periods in the prior
year,  due to continued  reductions  in product costs  (approximately  1% of net
sales) from in-house  manufacturing.  However, this reduction was offset by a 1%
increase as a percentage of net sales in the cost of products from the continued
use of product promotionals as part of the Company's marketing strategies.

Cost of  mailings  increased  to  $1,893,000  and  $4,776,000  for the three and
six-month  periods ended June 30, 1996,  compared to $1,826,000 and  $3,860,000,
respectively,  for the same periods in 1995. As a percentage of net sales,  cost
of mailings  decreased to 19% for the six-month period ended June 30, 1996, from
20% for the same six-month  period one year ago. The decrease as a percentage of
net sales was due to the  Company's  use of smaller and  targeted  customer  and
acquisition mailings. Additionally, the Company anticipated increases in postage
rates and paper costs in 1996,  and  implemented  new design  guidelines for the
Company's  marketing  materials  that offset  increases  in mailing  costs.  The
Company is  estimating  the cost of  mailings  to be 19% of sales for the twelve
months ended December 31, 1996.  However,  cost of mailings may be higher due to
further  increases  in postage  rates and paper costs during the  remaining  six
months of 1996.

During the three months ended June 30, 1996, selling, general and administrative
expenses ("SG&A") increased by $958,000 (35%) to $3,733,000 from the same period
in the prior  year.  SG&A for the six months  ended June 30, 1996  increased  by
$1,701,000 (31%) to $7,117,000,  compared to $5,416,000 for the six months ended
June 30, 1995. This increase of SG&A was due primarily to additional general and
administrative expenses of approximately $1,040,000 and substantial increases in
product marketing and development  expenses of approximately  $661,000,  both of
which were necessary to support the 33% growth in sales for the six-month period
ended June 30, 1996. However, SG&A as a percentage of net sales decreased to 28%
for the six-month  period ended June 30, 1996, from 29% for the same  six-month
period one year ago.

During the three months ended June 30,  1996,  net income  increased by $682,000
(138%) to  $1,175,000  compared to net income of $493,000  for the three  months
ended June 30, 1995. In the six months ended June 30, 1996, net income increased
by $812,000 (63%) to $2,098,000 compared to net income of $1,286,000 for the six
months ended June 30, 1995. As a percentage of net sales,  net income  increased
to 8% for the  six-month  period  ended  June  30,  1996,  from 7% for the  same
six-month period one year ago. Overall, the growth in net income for the quarter
and six-month  periods ended June 30, 1996,  was due to the Company's  increased
sales and effective cost control efforts.


Liquidity and Capital Resources

The Company  used  $843,000  in cash from  operating  activities  during the six
months ended June 30, 1996,  compared to cash generated of $508,000 for the same
period in 1995.  The decrease in cash from  operating  activities  of $1,351,000
during the six months ended June 30, 1996,  versus the same period in 1995,  was
due to the increase in product  inventories by $3,205,000  compared to increases
of $317,000  during 1995.  The  significant  increase in product  inventories
was necessary to allow the Company to respond to future demand for its products
and continued  sales growth during the next quarter.  Additionally, the decline
in cash from  operations  activities  resulted  from a decrease  in accounts
payable of $1,003,000  compared to a decrease of $870,000 for the same period
one  year  ago.  These  cash  outflows  were  offset  by net  income  of 
$2,098,000,  an increase of $812,000  from  $1,286,000 in 1995 and a decrease of
$304,000 in mailing supplies from December 31, 1995.

Cash flows used by investing  activities  totaled $922,000 during the six months
ended June 30, 1996,  versus  $619,000 for the same period in 1995. The increase
of $303,000 during 1996 compared to 1995 resulted from the purchase of machinery
and equipment for the Company's  manufacturing  facility and computer  equipment
and software for a total of $732,000. Additionally, the Company used $670,000 to
purchase  mailing  lists and  other  intangible  assets.  Finally,  the  Company
generated $480,000 from sales of marketable securities. The Company believes the
cash invested in marketable securities with its current working capital position
will be adequate to meet future operating needs.

Cash flows generated by financing  activities  totaled $1,061,000 during the six
months ended June 30, 1996 as a result of stock  options  being  exercised  that
were granted to employees and directors during 1994, 1993 and 1992.

The Company has a $650,000  revolving line of credit agreement with a bank which
bears  interest at 1% over the bank's prime lending rate and expires on June 21,
1997. No amounts were outstanding at December 31, 1995 or June 30, 1996.

PART II OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders.

On July 19, 1996, the Company held its 1995 Annual Meeting of Shareholders.  The
following matters,  and the shareholder vote on each matter,  were considered by
the Company's shareholders:

1. To elect five (5) Directors to serve until the next Annual Meeting of 
Shareholders and until their successors shall have been elected and qualified.
<TABLE>
<CAPTION>
                                              FOR              AGAINST
        <S>                                <C>                  <C>
        Mark S. Crossen                    3,361,026            7,110
        Jeffrey S. Williams                3,361,503              572
        Theodore W. Brin                   3,361,503              572
        David E. Houseman                  3,361,503              572
        Leslie G. Taylor                   3,361,503              572
</TABLE>

2.  To ratify the appointment of BDO Seidman as the Company's independent public
 accountants.

       3,336,474  shares voted for the proposal
          18,403  shares voted against  the   proposal;   and 
          12,987  shares abstained (including broker non-votes).


Item 6.  Exhibits and Reports on Form 8-K

        (a) Exhibits

         Exhibit Number:                Description:
              27                        Financial Data Schedule

        (b) No reports on Form 8-K were filed during the quarter 
            endingJune 30, 1996.



No other  information  is required to be included in response to Items 1-6 under
Part II of this form 10-Q.


<PAGE>



                                                     SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant has caused this report to be signed on its behalf by the  undersigned
thereunto duly authorized.


                                                AMRION, INC.

Date: August 13, 1996
                                         by:
                                             Jeffrey S. Williams, 
                                             Chief Financial Officer


<PAGE>







                                                     SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant has caused this report to be signed on its behalf by the  undersigned
thereunto duly authorized.


                                                      AMRION, INC.

Date: August 13, 1996
                                             by: /s/ Jeffrey S. Williams
                                                 Jeffrey S. Williams,
                                                 Chief Financial Officer


<PAGE>












August 13, 1995




Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, DC 20549

RE:      Amrion, Inc.
         Quarterly Report Form 10-Q
         Commission File # 0-18476

Ladies and Gentlemen:

Enclosed for filing on behalf of the above  referenced  company  please find the
following:

 1. One manually executed Form 10-Q for the quarter ended June 30, 1995.

 2. Eight conformed copies of the Form 10-Q for the quarter ended June 30, 1995

Also enclosed is a copy of this letter and a self addressed stamped envelope for
verification of filing.

If you have any  questions  regarding  this  filing,  please do not  hesitate to
contact the undersigned.

Sincerely,




Jeffrey S. Williams
Chief Financial Officer

JSW/cl



<TABLE> <S> <C>


<ARTICLE>                     5

<CIK>                       0000812788  
<NAME>                      Jeffrey S. Williams  
<MULTIPLIER>                                   1,000
                                    
       
<S>                             <C>
<PERIOD-TYPE>                  3-MOS
<FISCAL-YEAR-END>                              DEC-31-1995
<PERIOD-START>                                 APR-01-1996
<PERIOD-END>                                   JUN-30-1996
<CASH>                                           127,823
<SECURITIES>                                   7,378,487
<RECEIVABLES>                                    815,035
<ALLOWANCES>                                      41,000
<INVENTORY>                                    8,241,107
<CURRENT-ASSETS>                              11,258,538
<PP&E>                                         4,764,643
<DEPRECIATION>                                 1,446,157
<TOTAL-ASSETS>                                25,982,871
<CURRENT-LIABILITIES>                          3,067,683
<BONDS>                                                0
                                  0
                                            0
<COMMON>                                      12,849,805
<OTHER-SE>                                             0
<TOTAL-LIABILITY-AND-EQUITY>                  25,982,871
<SALES>                                       11,871,331
<TOTAL-REVENUES>                              12,038,689
<CGS>                                          4,858,266
<TOTAL-COSTS>                                  6,751,363
<OTHER-EXPENSES>                               3,732,661
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                     0
<INCOME-PRETAX>                                1,554,665
<INCOME-TAX>                                     380,052
<INCOME-CONTINUING>                            1,174,613
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                   1,174,613
<EPS-PRIMARY>                                        .22
<EPS-DILUTED>                                        .22
        


</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission