AMRION INC
DEF 14A, 1996-04-30
GROCERIES & RELATED PRODUCTS
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                                              SCHEDULE 14A INFORMATION

                                      Proxy Statement Pursuant to Section 14(a)
                                       of the Securities Exchange Act of 1934
                                                  (Amendment No. )

Filed by the Registrant  [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]      Preliminary Proxy Statement
[X]      Definitive Proxy Statement
[ ]      Definitive Additional Materials
[ ]      Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                                                 AMRION, INC.
                               (Name of Registrant as Specified In Its Charter)

                                             Jeffrey S. Williams
                                 (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate Box:)

[X]*     $125 per Exchange Act Rules O-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2)
[ ]      $500 per each party to the controversy pursuant to Exchange Act 
          Rule 14a-6(i)(4) and O-11.
[ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and O-11

         (1) Title of each class of securities to which transaction applies:N/A
         (2) Aggregate number of securities to which transaction applies:  N/A
         (3) Per unit price or other  underlying value of transaction 
             computed  pursuant to Exchange Act Rule O-11:*   N/A
         (4) Proposed maximum aggregate value of transaction:  N/A
- ----------

*   Set forth the amount on which the filing fee is calculated and state how it
      was determined.

[ ]      Check box if any part of the fee is offset as provided by Exchange  Act
         Rule  O-11(a)(2)  and identify the filing for which the  offsetting fee
         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

         

<PAGE>


                                                    AMRION, INC.
                                                  6565 Odell Place
                                              Boulder, Colorado  80301
                                                   (303) 530-2525

                                      NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                           TO BE HELD FRIDAY JULY 19, 1996

TO THE SHAREHOLDERS OF AMRION, INC.:

         NOTICE  HEREBY IS GIVEN that the  Annual  Meeting  of  Shareholders  of
Amrion, Inc., a Colorado corporation (the "Company"), will be held at 6565 Odell
Place,  Boulder,  Colorado,  on Friday  July 19,  1996,  at 3:00  p.m.,  for the
following purposes (the "Meeting"):

                  1.       To elect five Directors of Company.

                  2.       To ratify the  appointment  of BDO Seidman as the 
                           Company's independent certified public accountants.
                           Approval of this proposal requires the affirmative 
                           vote of a majority of the shares represented at and 
                           entitled to vote on this proposal.

                  3.       To  transact  such  other  business  as may  properly
                           come  before  the  meeting or any adjournments
                           thereof.

         Only  holders of record of the $.0011 par value  Common  Stock of the
Company at the close of business on June 3,  1996,  will be  entitled  to notice
of and to vote at the  Meeting  or at any  adjournments  thereof.  The proxies
are being solicited by the Board of Directors of the Company.

         All  shareholders,  whether  or not they  expect to attend  the  Annual
Meeting of Shareholders in person, are urged to sign and date the enclosed Proxy
and return it promptly in the enclosed  envelope.  Any person giving a proxy has
the power to revoke it at any time by following the instructions provided in the
Proxy  Statement.  The giving of a proxy  will not affect  your right to vote in
person if you attend the Meeting.

                                 BY ORDER OF THE BOARD OF DIRECTORS


Boulder, Colorado                JEFFREY S. WILLIAMS
June 14, 1996                    SECRETARY


<PAGE>



                                                   AMRION, INC.
                                                 6565 Odell Place
                                              Boulder, Colorado 80301
                                                  (303) 530-2525


                                                  PROXY STATEMENT


                                          ANNUAL MEETING OF SHAREHOLDERS
                                             TO BE HELD JULY 19, 1996

                                                GENERAL INFORMATION

         The  enclosed  Proxy is  solicited  by and on  behalf  of the  Board of
Directors of Amrion,  Inc., a Colorado  corporation (the "Company"),  for use at
the Company's  Annual  Meeting of  Shareholders  to be held at 6565 Odell Place,
Boulder,  Colorado,  on July 19, 1996 at 3:00 p.m., or any adjournments thereof.
It is anticipated that this Proxy Statement and the  accompanying  Proxy will be
mailed to the Company's shareholders on or about June 14, 1996.

         Any person  signing and returning  the enclosed  Proxy may revoke it at
any time before it is voted by giving written  notice of such  revocation to the
Company,  or by voting  in person at the  Meeting.  The  expense  of  soliciting
proxies,  including  the cost of  preparing,  assembling  and mailing this proxy
material to shareholders,  will be borne by the Company.  It is anticipated that
solicitations  of proxies for the Meeting will be made only by use of the mails;
however,  the  Company  may use the  services  of its  directors,  officers  and
employees to solicit  proxies  personally  or by telephone,  without  additional
salary or  compensation  to them.  Brokerage  houses,  custodians,  nominees and
fiduciaries will be requested to forward the proxy  soliciting  materials to the
beneficial  owners of the Company's  shares held of record by such persons,  and
the Company  will  reimburse  such  persons for their  reasonable  out-of-pocket
expenses incurred by them in that connection.

         All shares  represented  by valid  proxies will be voted in  accordance
therewith at the Meeting.

                                        SHARES OUTSTANDING AND VOTING RIGHTS

         All  voting  rights  are  vested  exclusively  in  the  holders  of the
Company's Common Stock,  with each share entitled to one vote. Only shareholders
of record at the close of  business on June 3, 1996,  are  entitled to notice of
and to vote at the Meeting or any adjournments  thereof.  As of the date hereof,
the Company had  5,204,489  shares of Common  Stock  outstanding,  each share of
which is entitled to one vote on all matters to be voted upon at the Meeting.



<PAGE>

       For  each  proposal  presented,   under  the  Colorado  Business
Corporation  Act,  abstentions  and broker  non-votes  will be treated as shares
present or  represented  and  entitled to vote for purposes of  determining  the
presence of a quorum,  but will not be considered  as votes cast in  determining
whether a particular proposal has been approved by the shareholders. As to
any shares a broker  indicates on its Proxy that it does not have the  authority
to vote on any particular matter because it has not received  direction from the
beneficial  owner  thereof,  said  shares  will not be  counted as voting on the
particular matter.

         One-third of the  Company's  outstanding  Common Stock  represented  in
person or by Proxy shall constitute a quorum at the Meeting.

PROPOSAL NUMBER ONE - ELECTION OF DIRECTORS

         The Board of Directors is presently composed of five members. The Board
of Directors  has  nominated  five  persons  listed on the  following  pages for
election as Directors for the ensuing  year,  each to hold office until the 1997
Annual Meeting of  Shareholders  or until their  successors are duly elected and
qualified.  Unless  marked to the contrary,  the proxies  received by management
will be voted in favor of each of the  nominees  named  herein,  all of whom are
presently  members of the Board.  Should any of the  nominees  for the office of
director  decline  or be unable to serve if  elected,  it is  intended  that the
persons named in the accompanying Proxy will vote for the election of such other
person  for  director  as  management  recommends.  Management  has no reason to
believe that any nominee will decline or be unable to serve if elected.

         Set forth below is biographical  information for each person  nominated
by management to serve on the Company's Board of Directors until the 1997 Annual
Meeting of Shareholders:

                                            All positions and        Period
                                            offices held with        from which
Name                                Age     the Company              served

Mark S. Crossen                      47     Chairman of the Board,   Aug. 1988
                                            Chief Executive Officer
                                            and President

Jeffrey S. Williams                  34     Chief Financial Officer, June 1989
                                            Treasurer, Secretary
                                            and Director

Theodore W. Brin                     42     Director and              May 1991
                                            Assistant Treasurer

Leslie G. Taylor                     73     Director                  May 1991

David E. Houseman                    55     Director                  May 1992



<PAGE>


         Mark S.  Crossen has served as Chairman of the Company's Board of 
Directors,  Chief  Executive  Officer  and  President of the Company since
June 1991 and as a Director of the Company since August 1988.  Prior to
June 1991,  Mr. Crossen was the Company's Vice President of Marketing and was a
founder of Bioenergy Nutrients, Inc. which was merged into the Company in August
1988.  From 1982 to 1986,  Mr. Crossen was Vice President of Morgan Management
Group, a consulting firm that specialized in providing  comprehensive  business
financial  consulting  services  to emerging companies  and  entrepreneurial
ventures.  He was  also a  founder  of a retail specialty sporting goods store
chain located in California.  Prior thereto,  Mr.Crossen owned and operated a
construction  company  specializing  in residential and commercial properties
development. Mr. Crossen graduated from the University of Colorado.

         Jeffrey S. Williams has been the Chief Financial Officer, Secretary and
Assistant Treasurer of the Company since June 1989; Treasurer since September of
1992 and a Director of the Company since  January of 1991.  Prior to joining the
Company in August  1988,  from 1987 to 1988 Mr.  Williams  was the  founder  and
principal owner of Vitarian Foods, Inc., a wholesale  distributor of all-natural
dried  fruits.  From  1986 to 1987,  Mr.  Williams  served as  assistant  to the
Controller of NBI, Inc., a publicly-held  computer  company.  From 1984 to 1986,
Mr. Williams was a staff  accountant at the accounting firm of Arthur Andersen &
Co. Mr. Williams graduated from the University of Colorado in 1984 with a BS in
Finance and Accounting.

         Leslie G. Taylor has been a Director of the Company  since May 1991.
Currently Mr.Taylor is the principal partner of Leslie G. Taylor & Company,
a management, acquisition and consulting firm, for more than six years. 
He has been the  principal partner of Leslie G. Taylor & Company, a management,
acquisition and consulting firm, for more than seven  years.  Mr.  Taylor is a
management  consultant  to ImmunOnc,  Inc., a University of Colorado  Foundation
research and  development company holding a worldwide license to proprietary
cancer technology. He is also a management  consultant  to  Century  Enterprises
Inc.,  a  company  engaged  in automobile  scrap  recycling, and Lucky Break
Gold,  Inc., a public company he founded in 1988 in Vancouver,  B.C.,  Canada
engaged in the exploration of gold, diamonds, and base metals properties in the
United States, Canada and Chile. In past years Mr. Taylor was president of
Glen Alden, one of the first conglomerates, Vice President of Kelsey Hayes,
President-CEO of Denver Chicago Trucking Co. Mr.Taylor's career spans three
decades, over these years Mr. Taylor has successfully completed transactions
in excess of one billion dollars.
 
         Theodore W. Brin has been a Director of the Company  since May 1991 and
Assistant  Treasurer  since  September  1992.  He  has  been  engaged  as a sole
practitioner in the private practice of law in Denver, Colorado since 1988. From
1984 to 1988,  he was  engaged in the  practice  of law with two law firms in
Denver, Colorado. From 1982 to 1984, Mr. Brin was engaged in the practice of law
with a law firm in New  Orleans,  Louisiana.  Prior  thereto,  he  worked in the
Louisiana  Attorney  General's  Office  while  attending  law  school  at Loyola
University in New Orleans,  where he graduated with a Juris Doctor degree in
1982.



<PAGE>


         David E. Houseman has been a Director of the Company since May 1992 and
has  served as Senior  Vice  President-Finance  and Chief  Financial  Officer of
Target  Sportswear,  Inc.  since  March  1993.  Target  Sportswear,  Inc.  is  a
privately-held manufacturer of tailored men's clothing.  Previously Mr. Houseman
was Senior Vice President-Finance of Chalk Line, Inc., a privately held marketer
of licensed decorated outerwear and sportswear, from October 1992 to March 1993.
From September 1991 to September 1992 he served as a Senior Consulting Associate
with  Mackenzie,  Hovey & Associates,  a management  consulting  firm in Denver,
Colorado. From February 1988 to October 1991 he served as Vice President-Finance
and  Secretary/Treasurer  of  Bayer  Clothing  Group,  a  publicly-held  apparel
manufacturing company.

         No Director or nominee is a Director of any other  Company with a class
of securities  registered  pursuant to Section 12 of the Exchange Act or subject
to the requirements of Section 15(d) of such Act or any Company registered as an
Investment Company under the Investment Company Act of 1940.

         During the fiscal year ended December 31, 1995, the Company's  Board of
Directors  held nine  meetings.  No  Director  attended  fewer  than 75% of such
meetings.  The Company has a standing audit  committee  comprised of Theodore W.
Brin and David E.  Houseman.  Also,  the  Company has a  compensation  committee
composed of David E.
Houseman and Leslie G. Taylor.

         The audit committee oversees the Company's  financial reporting process
on  behalf  of  the  Board  of  Directors.   The  audit  committee's   principal
responsibilities   include  (a)   recommending   the  selection  of  independent
accountants, (b) reviewing the scope of the audit conducted by such accountants,
as well as the audit itself,  and (c) reviewing  the  Company's  internal  audit
procedures  and matters  concerning  financial  reporting,  accounting and audit
procedures, and policies generally. The audit committee held two meetings during
the fiscal year ended December 31, 1995. No member  thereof  attended fewer than
75% of these meetings.

         The  compensation  committee  reviews  and  recommends  to the Board of
Directors for approval,  the level of cash and other compensation to be received
by the Company's executive officers. The compensation committee also administers
the  Company's  1994  Non-Qualified  Stock  Option Plan and the  Company's  1994
Non-Employee  Director  Stock Option Plan. The  compensation  committee held two
meetings  during the fiscal year ended  December  31,  1995.  No member  thereof
attended fewer than 75% of these meetings.



<PAGE>

                          EXECUTIVE OFFICERS OF THE COMPANY

The following  table sets forth, as of April 29, 1996, the names and ages of the
Company's  executive  officers including all positions and officers held by each
such person, and certain biographical  information for one executive officer who
is not also a director:
<TABLE>
<S>                         <C>    <C>
Name                        Age    Position

Mark S. Crossen             47     Chairman of the Boardof Directors,
                                   Chief Executive Officer and President

Jeffrey S. Williams         34     Chief Financial Officer, Treasurer,
                                   Secretary and Director

Theodore Brin               42     Assistant Treasurer, Director
</TABLE>

                    COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

         The  following  table  sets forth  certain  information  regarding  the
compensation  paid or accrued by the  Company to or for the account of the Chief
Executive Officer and each of the most highly paid Executive Officers (in excess
of $100,000) of the Company for services  rendered in all capacities  during the
fiscal years ended December 31, 1995, 1994 and 1993:

<TABLE>
<CAPTION>
                        Summary Compensation Table
<S>                     <C>       <C>           <C>             <C>             <C>                    
                                                                                Long-Term
                                  Annual Compensation                           Compensation

                                                                                
                                                                                Securities  
Position                 Year     Salary         Bonus(1)        Comp.(2)       Option                     

Mark S. Crossen          1995     $200,000       $167,762        $9,003               0            
President & Chief        1994     $150,000       $187,443        $8,504         260,000                
Executive Officer        1993     $125,000       $186,985        $8,884               0                 

Jeffrey S. Williams      1995     $ 75,000       $ 43,139        $2,959               0           
Treasurer & Chief        1994     $ 50,000       $ 62,382        $2,305          70,000                 
Financial Officer        1993     $ 50,000       $ 45,241        $1,295           5,000                 

James H. Bruce           1995     $122,781       $ 13,500        $3,019           9,500      
Vice President           1994     $ 72,000       $  6,000        $2,139          62,000        
Sales & Marketing        1993     $ 22,154            -           -                 -                     

<FN>
(1)      This column only represents cash compensation.

(2)      All other  compensation  in 1995 for Mark S. Crossen  represented a car
         allowance  of $6,000 and $3,003  for health  insurance.  1994  other
         compensation  represented  a car  allowance  of $6,000  and $2,504 for
         health insurance.  1993 other  compensation for Mark S. Crossen 
         represented a car allowance of $6,000 and $2,884 for health insurance.
         All other compensation for Jeffrey S. Williams  represented  $2,959, 
         $2,305 and $1,295 for health  insurance  in  1995,  1994  and  1993, 
         respectively.  All  other  compensation  for  James  H.  Bruce 
         represented $3,019 and $2,139 for health insurance in 1995 and 1994,
         respectively.
</FN>
</TABLE>


<PAGE>


Option Grants in 1995

         The following table sets forth certain information regarding options to
purchase shares of Common Stock granted to the Executive Officers of the Company
listed in the  Executive Compensation  Table during the year ended December 31, 
1995.  In addition, in accordance with the rules and regulation's promulgated 
by the Securities and Exchange Commission, the table shows hypothetical gains 
or "option spreads" that would exist for respective options based upon assumed
annual rates of return of five percent and ten percent from the date the options
were granted over the full option term.
<TABLE>
<CAPTION>
Option Grants in Fiscal Year 1995 ..............        Potential Realizable
                                                        Value at Assumed Annual
                                                        Rates of Stock Price
                         Individual Grants              Appreciation for Option Term
<S>                      <C>                 <C>                  <C>            <C>               <C>      <C>  

                         Number of           % of Total
                         Securities          Options/SARs         
                         Underlying          Granted to           
                         Options             Employees in         Exercise       Expiration Date
Name                     Granted             Fiscal Year          Price                            5% ($)   10% ($)   
- ------------------------ ------------------- -------------------- -------------- ----------------- -------  --------
James H. Bruce                 9,500                 57.5          $ 7.00         03/14/2000       $18,372  $40,579
======================== =================== ==================== ============== ================= ======== ========
</TABLE>

                           Stock Option Exerceses During the 
                          Fiscal Year Ended December 31, 1995,
                    Outstanding Grants and Gains as of December 31, 1995    
                                        

   The  following  table sets forth  certain  information  regarding  options to
purchase shares of Common Stock exercised  during the Company's 1995 fiscal year
and the number and value of exercisable  and  unexercisable  options to purchase
shares of Common Stock held as of December 31, 1995 by the Executive Officers of
the Company named in the Summary Compensation Table:
<TABLE>
<CAPTION>

                                          Aggregated Options Exercised in 1995
                                         and Option Values at December 31, 1995
<S>                             <C>                  <C>                 <C>                       <C>

                                                                         Number of Unexercised     Value of Unexercised
                                                                         Options at 12/31/95       In-the-Money Options at
                                                                         Exercisable/              12/31/95 Exercisable/
                                Shares Acquired on                       Unexercisable             Unexercisable(2)
                                Exercise             Value Realized(1)
Name
Mark S. Crossen                 ---                  ---                106,318/168,000           $362,422/$701,400
Jeffrey S. Willams              ---                  ---                 48,818/48,000             $285,410/$200,400
James H. Bruce                  5,000               28,750                9,500/62,000              $ 32,062/$229,625

<FN>
(1)     Value realized is equal to the difference  between the fair market value
        per  share  of  Common  Stock  on the date of  exercise  and the  option
        exercise  price per share  multiplied  by the number of shares  acquired
        upon exercise of an option.

(2)     Value of exercisable/unexercisable  in-the-money options is equal to the
        difference  between the fair market  value per share of Common  Stock at
        December 31, 1995 and the option exercise price per share  multiplied by
        the number of shares subject to options.

</FN>
</TABLE>

<PAGE>



   Compensation of Directors

        Each Director of the  Company who is not an employee  receives a fee of
   $500 for each  meeting of the Board of Directors  attended and a fee of $250
   for each  compensation  and audit  committee  meeting  attended.  The Company
   believes that all the fees and charges paid to Directors are  reasonable  and
   competitive to similar fees and costs paid by other companies of similar size
   in the nutritional supplement industry.

        The Company has adopted the 1994 Non-Employee Director Stock Option
   Plan (the  "Directors'  Plan").  The Directors' Plan provides that each
   person who was a  non-employee  director of the Company on December 31, 1994,
   and who is a  non-employee  director of the Company on December  31st of each
   succeeding  year of the  Directors'  Plan,  automatically  shall be granted a
   five-year option to purchase up to 3,000 shares of the Company's common stock
   (the  "Common  Stock"),  exercisable  at the fair market  value of the Common
   Stock on the date of grant.  A total of 70,000  options may be granted  under
   the  Directors'  Plan. As of the date hereof,  Leslie G. Taylor,  Theodore W.
   Brin and David E. Houseman,  constituting  all of the Company's  non-employee
   directors, are eligible to receive grants under the Directors' Plan.

   The following  Options have been granted by the Company under the  Directors'
Plan:
<TABLE>
<CAPTION>
                                            Exercise   Number
                      Date of     Number    price      of shares   Date of
   Name               grant       of shares per share  exercised   expiration
   <S>                <C>         <C>       <C>        <C>          <C>    
   Theodore W. Brin   12/31/94    3,000     $ 6.80     -0-          1/14/2000
                      12/31/95    3,000     $10.88     -0-          1/14/2001

   Leslie G. Taylor   12/31/94    3,000     $ 6.80     1,000        1/14/2000
                      12/31/95    3,000     $10.88     -0-          1/14/2001

   David E. Houseman  12/31/94    3,000     $ 6.80     -0-          1/14/2000
                      12/31/95    3,000     $10.88     -0-          1/14/2001

   All directors as a            18,000                1,000         
   group (three persons)

</TABLE>

  Board Compensation Committee Report on Executive Compensation

   Executive Compensation Policies

           The  Compensation  Committee of the Board of Directors  sets the base
   salary and incentive bonus  compensation of the Company's  executive officers
   and  approves  stock  options  for  each  executive  officer.  The  Company's
   executive  compensation  program is  designed  to meet the  following  policy
   objectives:

   o Attracting and retaining  qualified  executives  with the  experience and
     talent necessary for the long-term success of the Company.

   o Tying executive compensation to the Company's overallfinancial performance.

   o Rewarding  executives  for  contributions  to  strategic  management 
     designed  to  enhance long-term shareholder value.

   o Providing  incentives  that align the  executive's  interest  with  those
     of the  Company's shareholders.



<PAGE>


   Compensation Committee Report on Executive Compensation

           Compensation levels for the Company's executive officers,
   including its Chief Executive  Officer  ("CEO"),  are determined based upon a
   review  of the  reported  compensation  for  individuals  performing  similar
   functions at other nutritional  supplement  companies  included in the NASDAQ
   Health Services Index  ("Comparable  Individuals").  This index is considered
   the Company's peer group of competitors by the Compensation  Committee.  From
   this  review,  the  "target  compensation"  level  for each of the  Company's
   executive officers is set within the range of cash compensation for the group
   of Comparable Individuals ("Target  Compensation").  Once determined,  Target
   Compensation  is  split  into  two  elements:  (i)  base  salary,  which is a
   percentage,  subjectively  determined by the Compensation  Committee,  of the
   Target  Compensation  and paid to each  executive  officer  ratably  over the
   fiscal year and, (ii) incentive bonus compensation,  which is a percentage of
   the Company's  earnings  before taxes and, in the case of the Company's  CEO,
   included  audited  net  sales for  fiscal  years  1993 and 1994  (the  "Bonus
   Percentage").  The Bonus Percentage for each executive  officer is determined
   at the  beginning  of each  fiscal year based upon the  Company's  forecasted
   earnings  before  taxes  and net sales  (the  "Performance  Targets")  and is
   designed to enable the  executive  officer to achieve his  individual  Target
   Compensation  provided the Company achieves its Performance  Targets for that
   year. For example,  if an executive  officer's Target Compensation is $50,000
   and the Company's  Performance  Target for that executive is earnings  before
   taxes of  $500,000,  his base  salary  may be set at  $25,000  and his  Bonus
   Percentage  would be set at 5% ($25,000 of  incentive  bonus  compensation  /
   $500,000)  so  that if the  Company  achieves  the  Performance  Target,  the
   executive  will  receive  incentive  bonus  compensation  of $25,000 and base
   salary of $25,000 thereby meeting his Target Compensation amount. The Company
   adjusts the amount of bonus  compensation  payments for each fiscal year upon
   completion of the Company's annual audit. No additional or discretionary cash
   bonuses are paid to any  executive  officer  upon  meeting or  exceeding  the
   Company's  Performance  Targets,  although  incentive bonus compensation will
   continue  to  be  paid  on  amounts  that  exceed  the  Performance   Target.
   Conversely,  if the Company's  Performance Targets are not met, the executive
   officer will not achieve his Target Compensation for that year.

            During  fiscal 1995 the  Company  failed to achieve the 1995
   Performance  Targets  and,  accordingly,  the  Company's  CEO  and  executive
   officers,  did not achieve their Target Compensation  levels. The 1995 Target
   Compensation  levels for the Company's CEO and Chief  Financial  Officer were
   $400,000 and $125,000, respectively.



<PAGE>


            In  accordance  with the  compensation  philosophies  set forth
   above, the Compensation  Committee,  in its subjective  discretion,  may from
   time to time grant stock options to the CEO and certain  executive  officers.
   In addition,  the Board of Directors adopted, and the Compensation  Committee
   granted,  options pursuant to the Company's 1994  Non-Qualified  Stock Option
   Plan. In making such grants, the Committee considers the number of restricted
   shares  and  stock  options  already  held by each  executive  officer.  Such
   amounts,  however,  are not a significant  factor in determining  the size of
   option grants.

   The Compensation Committee



   David E. Houseman
   Leslie G. Taylor





<PAGE>


   Performance Graph

           The following  graph  illustrates,  for the period from December 1990
   through  December  1995,  the  cumulative  total  shareholder  return of $100
   invested in (1) The Company's  Common Stock,  (2) Nasdaq Health  Services and
   (3) Nasdaq Composite - US.


        COMPARISON OF CUMULATIVE SHAREHOLDER RETURN 1989-1994

                                                 [GRAPHIC OMITTED]

<TABLE>
<CAPTION>
                           Total Return Analysis
<S>                      <C>        <C>        <C>        <C>        <C>          <C>  
                         12/31/90   12/31/91   12/31/92   12/31/93   12/30/94     12/29/95
- ----------------------------------------------------------------------------------------------------------------------
Amrion, Inc.             $100.00    $116.67    $128.55    $346.59    $278.41      $471.59
- ----------------------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------------------
Nasdaq Health Services   $100.00    $222.58    $230.58    $266.04    $285.43      $364.55
- ----------------------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------------------
Nasdaq Composite (US)    $100.00    $160.55    $186.85    $214.50    $209.67      $296.51
- ----------------------------------------------------------------------------------------------------------------------

   Source:  Carl Thompson Associates www.ctaonline.com (303) 494-5472.
   Data from Bloomberg Financial Markets
</TABLE>


<PAGE>


              SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

           The table  below sets  forth,  as of the date  hereof,  the number of
   shares  of  Common  Stock  beneficially  owned  by each  director  and  named
   executive  officer of the Company  individually,  all executive  officers and
   directors as a group and all  beneficial  owners of more than five percent of
   the Common Stock. The following  stockholders have sole voting and investment
   power with respect to their holdings unless otherwise noted.
<TABLE>
<CAPTION>

   Name and Address            Amount and Nature** of           Percent
   of Beneficial Owner         Beneficial Ownership             of Class
   <S>                            <C>         <C>                 <C>
   Mark S. Crossen (1)(2)         1,218,519   (3)                 21.1%

   Jeffrey S. Williams (1)(2)       179,229   (4)                  3.4%

   Theodore W. Brin (2)              20,318   (5)                   *

   Leslie G. Taylor (2)              14,318   (6)                   *

   David E. Houseman (2)             19,000   (7)                   *

   All Directors and Officers     1,451,384                       25.7%
   as a group (five persons)


<FN>
     *       Less than one percent.
    **       Direct Ownership unless otherwise indicated.
  
   (1)   Officer of the Company.

   (2)   Director of the Company.

   (3)   Includes  14,318  options to purchase  shares from the Company,  50,000
         options  granted in 1994 to  purchase  shares in the  Company,  210,000
         options  to  purchase   shares   from  the   Company   under  the  1994
         Non-Qualified  Stock Option Plan,  34,091 shares which Mr.  Crossen has
         the  option to  purchase  from the  Company  pursuant  to an  agreement
         effective  August  30,  1991,  and 9,091  shares  which the estate of a
         former director of the Company has the option to purchase.

   (4)   Includes  36,818 shares  subject to options to purchase from the
         Company and 60,000 options to purchase shares from the Company under
         the Non-Qualified Stock Option Plan.

   (5)   Includes 6,000 options to purchase shares from the Company under the 
         1994  Non-Employee  Director Stock Option Plan.

   (6)   Includes 5,000 options to purchase shares from the Company under the
         1994  Non-Employee  Director Stock Option Plan.

   (7)   Includes  7,500 shares  subject to options to purchase from the Company
         and 6,000  options to purchase  shares from the Company  under the 1994
         Non-Employee Director Stock Option Plan.
</FN>
</TABLE>

            There are no  arrangements or understandings  known to the  Company,
 including any pledge by any person or securities of the Company, the operation
 of which may at a subsequent date result in a change in control of the Company.


          COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

            Section 16(a) of the  Securities  Act of 1934 requires the Company's
   Directors and Executive  Officers,  and persons who own more than ten percent
   of a registered  class of the Company's  equity  securities,  if any, to file
   with the  Securities  and  Exchange  Commission  ("SEC")  initial  reports of
   ownership  and reports of changes in  ownership of equity  securities  of the
   Company.  Such persons are required by SEC regulations to furnish the Company
   with copies of all reports filed pursuant to Section 16(a).

            Based solely on a review of the copies of the forms furnished to the
   Company by its Officers and Directors, to the Company's knowledge, during the
   fiscal year ended  December 31, 1995,  the  Company's  Officers and Directors
   complied with all applicable Section 16(a) filing requirements.







<PAGE>




 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

            During the last fiscal year,  there were no  transactions  and there
   are no currently proposed transactions to which the Company was or is to be a
   party,  in which  the  amount  involved  exceeded  $60,000  and in which  any
   Director  or  Executive  Officer  or any  holder of over five  percent of the
   Company's outstanding stock had a direct or indirect material interest.





PROPOSAL NUMBER TWO - RATIFICATION OF APPOINTMENT OF INDEPENDENT
          CERTIFIED PUBLIC ACCOUNTANTS

            The Board of  Directors  has  appointed  BDO Seidman as  independent
certified  public  accountants,  to serve as auditors for Fiscal Year 1996. A
representative of BDO Seidman is expected to be present at the meeting to make
a statement to the Shareholders if he should decide to do so and to respond
to questions from the Shareholders. 


Recommendation and Vote Required

            Management   recommends  that  the   stockholders   vote  "FOR"  the
   ratification of BDO Seidman as independent  certified public accountants,  to
   serve as the Company's auditors for Fiscal Year 1996. The affirmative vote of
   a majority of the shares  represented  at the Meeting and entitled to vote on
   this Proposal will be required for  ratification  of the  appointment  of BDO
   Seidman.

 SHAREHOLDER PROPOSALS

            All  proposals  shareholders  intended  to be  included in the proxy
   statement to be presented at the next annual meeting of shareholders  must be
   received at the  Company's  corporate  offices at 6565 Odell Place,  Boulder,
   Colorado 80301 Attention: Corporate Secretary, on or before February 14,1997.

 OTHER BUSINESS

            Management  of the Company  knows of no other  matter which may come
   before the Meeting. However, if any additional matters are properly presented
   at the Meeting,  it is intended that the persons named in the enclosed  Proxy
   Statement,  or their  substitutes,  will vote such Proxy in  accordance  with
   their judgment on such matters.

ANNUAL REPORT TO SHAREHOLDERS

            The Company's  Annual Report for the year ended December 31, 1995 is
   being  sent  to  all  shareholders  with  this  Proxy  Statement  but  is not
   incorporated  herein by reference  and is not to be  considered a part of the
   Proxy Materials.


   By Order of the Board of Directors,



   Jeffrey S. Williams, Secretary


<PAGE>




                                                     P R O X Y
                                                   AMRION, INC.
                                   SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

          The  undersigned  hereby  appoints  Mark S.  Crossen  and  Jeffrey  S.
Williams,  each with the power to appoint his substitute,  and hereby authorizes
them to  represent  and to vote as  designated  below,  all the shares of Common
Stock of Amrion,  Inc. held of record by the undersigned on June 3, 1996, at the
Annual Meeting of Shareholders to be held on July 19, 1996, or any  adjournments
thereof.

          1.  Election  of five (5)  Directors  to serve  until the next  Annual
Meeting of Shareholders  and until their  successors shall have been elected and
qualified:

              
                                 For all nominees listed below (except as
                                 marked to the contrary).

              
                                 Withhold authority to vote for all the nominees
                                 listed below.

                       Mark S. Crossen                     Theodore W. Brin
                       Jeffrey S. Williams                 David E. Houseman
                       Leslie G. Taylor

(Instruction:  To withhold authority to vote for any individual nominee, 
 check the box and cross out that nominee's name above.)

           2.  To  ratify  the appointment  of  BDO  Seidman  as the  Company's 
               independent  certified  public accountants.  

           6.  To transact such other business as may properly come before the
               Meeting.

         THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED IN FAVOR OF ALL PROPOSALS SET FORTH ABOVE.

          SHARES  REPRESENTED  BY THIS  PROXY  WILL BE VOTED AT THE  MEETING  IN
ACCORDANCE  WITH THE  SHAREHOLDER'S  SPECIFICATIONS  ABOVE.  THIS PROXY  CONFERS
DISCRETIONARY  AUTHORITY  IN RESPECT TO MATTERS NOT KNOWN OR  DETERMINED  AT THE
TIME OF THE MAILING OF THE NOTICE OF THE SPECIAL  MEETING OF SHAREHOLDERS TO THE
UNDERSIGNED.

          The undersigned  hereby  acknowledges  receipt of the Notice of Annual
Meeting of Shareholders and Proxy Statement furnished therewith.

Dated:                      , 1996.







Signature(s) of Shareholder(s)

                  Signature(s)  should agree with the name(s)  appearing hereon.
Executors,  administrators,  trustees,  guardians and attorneys  should indicate
when signing. Attorneys should submit powers of attorney.

          THIS PROXY IS  SOLICITED  ON BEHALF OF THE BOARD OF  DIRECTORS 
OF AMRION,  INC.  PLEASE  SIGN AND RETURN THIS PROXY IN THE  ENCLOSED
PRE-ADDRESSED  ENVELOPE.  THE GIVING OF A PROXY WILL NOT AFFECT  YOUR RIGHT TO 
VOTE IN PERSON IF YOU ATTEND THE MEETING.





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