AMRION INC
10-Q, 1996-05-15
GROCERIES & RELATED PRODUCTS
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q





[X]   Quarterly  Report  Pursuant  to Section  13 or 15(d) of the  Securities
      Exchange Act of 1934 for the quarterly period ended March 31, 1996


[ ]   Transition Report under Section 13 or 15(d) of the Securities Exchange Act
      of 1934 for the transition period from to          .



                           Commission file No. 0-18476



                                        AMRION, INC.
             (Exact name of Registrant as specified in its charter)


                     Colorado                            84-1050628
         (State or other jurisdiction                    (IRS Employer ID No.)
          of incorporation or organization)



       6565 Odell Place, Boulder, CO                   80301
    (Address of principal executive offices)          (Zip Code)


                                                     303-530-2525
                               (Telephone Number)





Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                            Yes   X    No

Common stock, par value $.0011 per share: 5,035,938 shares outstanding
as of March 31, 1996.






<PAGE>



                                PART 1. FINANCIAL

                    ITEM 1. CONSOLIDATED FINANCIAL STATEMENTS


<PAGE>
















                           AMRION, INC. AND SUBSIDIARY

                           CONSOLIDATED BALANCE SHEETS

                   AS OF MARCH 31, 1996 AND DECEMBER 31, 1995



<TABLE>
<CAPTION>


                                                                        March 31,                December 31,
                                                                          1996              1995
                                                          (Unaudited)          (Audited)

                             Assets

<S>                                                       <C>                   <C>
Current:

  Cash and cash equivalents                               $   957,735           $   831,544
  Accounts receivable, less allowance
    of $45,000 and $48,000
    for possible losses                                       695,470               624,006
  Inventories                                               7,958,312             5,035,872
  Mail supplies                                               859,121             1,026,463
  Deferred promotional mailing costs, net                     647,173             1,103,987
  Other                                                       424,412               393,273
                                                            ----------            ----------

Total current assets                                       11,542,223             9,015,145
                                                           ----------           ----------


Property and equipment, net                                 4,453,488             4,368,672
                                                            ----------           ----------


Other assets:

 Marketable securities available for sale                   7,680,119            7,934,514
 Mailing lists, net                                         2,325,358            2,111,556
 Intangible assets, net                                       120,993              170,429

Total other assets                                         10,126,470           10,216,499
                                                           ----------           ----------

Total assets                                           $   26,122,181          $23,600,316
                                                           ==========           ==========


See accompanying notes to the consolidated financial statements
</TABLE>

<PAGE>










                           AMRION, INC. AND SUBSIDIARY

                           CONSOLIDATED BALANCE SHEETS

                   AS OF MARCH 31, 1996 AND DECEMBER 31, 1995

<TABLE>
<CAPTION>

                                                                        March 31,            December 31,
                                                                          1996              1995
                                                           (Unaudited)         (Audited)


         Liabilities and Stockholders' Equity

<S>                                                      <C>                    <C>
Current:

 Accounts payable                                         $ 4,458,837           $ 3,094,662
 Accrued liabilities                                          473,573               456,183
 Income taxes payable                                         431,112               193,255
                                                           ----------            ----------

Total current liabilities                                   5,363,522             3,744,100

Deferred income taxes                                         104,000               104,000
                                                            ----------           ----------

Total liabilities                                           5,467,522             3,848,100
                                                            ----------           ----------


Minority interest                                              22,275            32,865


Stockholders' equity:

 Common stock, $.0011 par value - shares
  authorized, 10,000,000; issued 5,035,938
  and 5,026,813                                                 5,539             5,529
 Additional paid-in capital                                11,841,871            11,788,856
 Retained earnings                                          9,013,846             8,090,756
 Marketable securities valuation
 allowance                                                   (228,872)          (165,790)
                                                            ----------          ----------


Total stockholders' equity                                 20,632,384             19,719,351
                                                           ----------           ----------

                                                          $26,122,181            $23,600,316
                                                           ==========            ==========
</TABLE>
         See accompanying notes to the consolidated financial statements




                           AMRION, INC. AND SUBSIDIARY

                        CONSOLIDATED STATEMENTS OF INCOME

             FOR THE THREE MONTH PERIODS ENDED MARCH 31, 1996 AND 1995

<TABLE>
<CAPTION>
                                                                   Three months
                                                                       ended
                                                                     March 31,

1996   1995
                                                         (Unaudited)            (Unaudited)
<S>                                                      <C>                    <C>

Net sales                                                $13,381,956            $ 10,131,780
                                                          ----------             ----------


Costs of sales:
 Cost of products                                          5,939,529              4,355,623
 Cost of mailings                                          2,883,308              2,034,271
                                                           ---------              -----------

Cost of sales                                              8,822,837              6,389,894
                                                           ---------              -----------

Gross profit                                               4,559,119              3,741,886


 Operating expenses - selling, general
  and administration                                       3,384,418              2,640,403
                                                           ---------              ----------



Income from operations                                     1,174,701              1,101,483
                                                           ---------              ----------


Other income, net                                            159,138                174,313
                                                           ---------             ----------

Income before taxes on income                              1,333,839              1,275,796

Taxes on Income                                              410,749                482,667
                                                          ------------         ----------

Net income                                               $   923,090            $   793,129
                                                           ==========            ==========

Net income per common and common
 equivalent share                                        $       .18            $       .16
                                                          ==========             ==========

Weighted average number of common shares
 and common share equivalents outstanding                  5,204,489              5,070,112
                                                          ==========             ==========


       See accompanying notes to the consolidated financial statements

</TABLE>
<PAGE>




                           AMRION, INC. AND SUBSIDIARY

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

               FOR THE THREE MONTHS ENDED MARCH 31, 1996 AND 1995

               Increase (Decrease) in Cash and Cash Equivalents
<TABLE>
<CAPTION>

                                                                       Three months
                                                                           ended
                                                                          March 31,

                                                                1996               1995
                                                            (Unaudited)         (Unaudited)
<S>                                                         <C>                 <C>

Cash flow from operating activities:
 Net income                                                 $  923,090          $  793,129
 Adjustments to reconcile net income to net
  cash provided by operating activities:
    Depreciation and amortization                              299,794             191,820
   
    Changes in operating assets and liabilities:
     Accounts receivable                                       (71,464)            (30,738)       
       Inventory                                            (2,922,440)            212,363
     Mailing supplies                                          167,342            (236,332)      
       Deferred promotional mailing costs                      456,814             112,459       
        Other assets                                           (41,729)            116,661
     Accounts payable                                        1,364,175            (348,145)
     Accrued liabilities                                        17,390             161,825
     Income taxes payable                                      237,857             482,664
                                                              ----------        ---------

Cash provided by operating activities                          430,829           1,455,706
                                                              ----------        ---------

Cash flows from investing activities:
 Sales of marketable securities
  available for sale                                           191,313             197,144
 Purchase of property and equipment                           (217,589)           (190,500)
 Purchase of mailing lists and intangible assets              (331,387)           (373,466)
                                                             -----------         ----------

Cash used in investing activities                             (357,663)           (366,822)
                                                              ----------         ----------

Cash flows from financing activities:
  Proceeds from issuance of common stock - net                  53,025              33,514
                                                              ----------        ----------


Net increase  in cash and cash
 equivalents                                                   126,191           1,122,398

Cash and cash equivalents, beginning of period              $  831,544          $  120,931
                                                             ---------           ---------

Cash and cash equivalents, of period                        $  957,735          $1,243,329
                                                             =========           =========


          See accompanying notes to the consolidated financial statements
</TABLE>

<PAGE>





                           AMRION, INC. AND SUBSIDIARY
             CONSOLIDATED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1

The  unaudited  consolidated  financial  statements  and related notes have been
prepared  pursuant to the rules and  regulations  of the Securities and Exchange
Commission.  Accordingly,  certain information and footnote disclosures normally
included in financial  statements prepared in accordance with generally accepted
accounting  principles have been omitted pursuant to such rules and regulations.
The  accompanying  financial  statements  and  related  notes  should be read in
conjunction  with the audited  financial  statements  of the Company,  and notes
thereto, for the year ended December 31, 1995.

The  consolidated  financial  statements  include the  accounts of Amrion,  Inc.
("Amrion")  and those of its 90% owned  subsidiary,  Natrix  International,  LLC
("Natrix"),  a Colorado Limited  Liability  Company  (collectively the Company).
Amrion markets nutritional supplements principally throughout the United States,
with the  balance  to  customers  in the Far East,  Europe and  Mexico,  using a
combination  of direct  mail,  telemarketing  and print  advertising.  Natrix is
engaged in the marketing and distribution domestically of the Advanced Botanics
line. 

The financial  statements  reflect all adjustments  which are, in the opinion of
management,  necessary  for a fair  statement  of the  results  for the  periods
presented.  All significant  intercompany  accounts and  transactions  have been
eliminated in consolidation.

NOTE 2

The Company's  financial  instruments  exposed to  concentrations of credit risk
consist primarily of trade accounts receivable,  cash equivalents and marketable
securities.

Concentrations  of credit  risk with  respect to such  accounts  receivable  are
limited due to the large number of customers  dispersed across  geographic areas
and generally short payment terms

The Company's cash  equivalents are high quality money market accounts held with
major  financial  institutions.   Marketable  securities  consist  primarily  of
preferred stock and AAA rated tax-exempt  municipal bonds. The Company considers
cash and and all highly liquid  investments  purchased with an original maturity
of three months or less to be cash equivalents. The investment policy limits the
Company's exposure to concentrations of credit risk.

The Company  accounts for marketable  securities in accordance with Statement of
Financial  Accounting  Standards No. 115, "Accounting for Certain Investments in
Debt and Equity Securities." All marketable equity and debt securities have been
categorized  as  available  for sale as the Company  does not have the  positive
intent  to  hold to  maturity  or does  not  intend  to  trade  actively.  These
securities are stated at fair value with unrealized gains and losses included as
a component of stockholders' equity until realized.



NOTE 3

Inventories are valued at the lower of cost(at Standard which approximates
First-in, First-out)or market.

Property and equipment are stated at cost.  Depreciation  is computed  using the
straight-line  method based on the  estimated  useful  lives of related  assets,
generally  3 to 31.5  years.  Maintenance  and  repair  costs  are  expensed  as
incurred.

Purchased  mailing  lists,  trademarks  and  copyrights  are  amortized  by  the
straight-line  method over their estimated useful lives which range from five to
ten years.  On an ongoing  basis the  Company  reviews  the  recoverability  and
amortization  periods of intangible assets taking into  consideration any events
or  circumstances  which  could  impair the assets'  carrying  value and records
adjustments when necessary.

NOTE 4

Direct  response  advertising  consists  primarily  of direct mail  advertising,
including deferred  promotional  mailing costs, of the Company's  products.  The
capitalized  costs  of  mailed  promotional  materials  are  amortized  over the
expected promotional benefit period of three months. Other advertising and 
promotional costs are expensed the first time the advertising takes place.


Income per common and common  equivalent  share is based on the weighted average
number  of common  shares  outstanding  during  each of the  periods  presented.
Options  to  purchase  stock are  included  as  common  stock  equivalents  when
dilutive.

Certain  items  included  in  prior  years'   financial   statements  have  been
reclassified to conform to the current year presentation.


PART I   FINANCIAL

Item              2. Management's Discussion and Analysis of Financial Condition
                  and Results of Operations for the Period from January 1, 1996,
                  to March 31, 1996.

The following review concerns the three-month  periods ended March 31, 1996, and
March  31,  1995,  which  should  be  read in  conjunction  with  the  financial
statements and notes thereto presented in this Form 10-Q.

Results of Operations

         For the three-month periods ended March 31, 1996, and March 31, 1995.

Net sales for the three  months  ended  March 31,  1996,  were  $13,382,000,  an
increase of  $3,250,000,  or 32%,  over the same period in 1995.  The  continued
growth in net sales for the three  months  ended  March 31,  1996,  was a direct
result of the  Company's  marketing  programs  which increased the number of new
customers by approximately 6%, and, to a lesser extent,  the Company's effort to
diversify the product base with the introduction of 20 new products.

The  Company  has been able to expand  sales  through  larger and more  frequent
customer  acquisition  mailings and, as a result of the  nationwide  trend
towards  preventive health care as a viable  alternative to traditional  medical
treatment.   A  portion  of  the  increase  in  net  sales  is  attributable  to
improvements  in customer  segmentation  mailing  programs  within the  existing
customer base. In essence, the Company has continued to be generate excellent 
sales response  rates on smaller and more  targeted  mailings to  specified  
customers within the existing customer base.

The Company intends to continue to implement new customer  acquisition  programs
through mailings, print advertising, telemarketing, direct response television,
radio,field sales  represenatives and  expanded  retail distribution  programs.
The Company  plans  to  add 20 to 40  new  products  and  approximately  80,000 
new customers  through these  scheduled  marketing  programs during the 
remaining nine months in 1996.

Cost of products  increased  to  $5,940,000  for the first three months of 1996,
compared to  $4,356,000  for the same  period in 1995.  As a  percentage  of net
sales,  cost of products  increased by 1% over the same period in the prior year
due to the  expanded  use of product  promotionals  in the  Company's  marketing
programs.

Cost of mailings  increased  to  $2,883,000  for the first three months of 1996,
compared to  $2,034,000  for the same  period in 1995.  As a  percentage  of net
sales,  cost of mailings  increased by 1% over the same period in the prior year
due to the increased use of customer acquisition  mailings.  The increase as a
percentabe of net sales was due to the increased investment in customer 
acquistion mailings that have lower response rates than mailings to existing
customers.  The Company is  estimating  the cost of  mailings  to be 19% of
sales for the twelve months ended December 31, 1996.

During  the  three   months  ended  March  31,   1996,   selling,   general  and
administrative expenses ("SG&A") increased by $744,000 or 28% to $3,384,000 from
the same period in 1995.  This  significant  increase in SG&A was due
primarily to additional  staffing  requirements  of  approximately  $223,000 and
substantial   increases  in  product  marketing  and  development   expenses  of
approximately  $521,000 that were  necessary to support the 32% growth in sales.
However,  SG&A as a percentage of net sales decreased by 1% over the same period
in 1995 to 25% for the three months ended March 31, 1996.

In the three months ended March 31, 1996, net income increased by $130,000 (16%)
to $923,000  compared to net income of $793,000 for the three months ended March
31,  1995.  Overall,  the growth in net income for the  quarter  ended March 31,
1996, was due to increased  sales,  cost control efforts and lower product costs
from  in-house  manufacturing  during a period of  significant  expenditures  on
customer  acquisition  and market  development  in the  Company's  newer  retail
product lines.

Liquidity and Capital Resources

The Company generated $431,000 and $1,456,000 in cash from operating  activities
during  the three  months  ended  March 31,  1996 and  1995,  respectively.  The
decrease in cash from operating activities of $1,025,000 during the three months
ended March 31, 1996, as compared to the same period in 1995 was due to the
increase in product  inventories  by  $2,922,000  in 1996  compared to decreases
of $212,000 during 1995. This cash outflow was offset by net income of $923,000,
an increase of $130,000 from net income of $793,000 in 1995 and an increase of
$1,364,000 in accounts  payable  from  December  31,  1995.  The  increase  in
inventory  and corresponding  increase in accounts  payable was necessary to 
support  continued sales growth and expanding product lines.

Additional cash sources provided by operating activites arose from a decrease of
$624,000 in the Company's mailing supply inventories and deferred promotional
mailing costs compared to an increase of $124,000  during the same period in
1995. This decrease in mailing supply inventories and deferred  promotional
mailing costs was due to an increase in customer  acquisition  mailings  that
were  necessary  to support continued sales growth.


Cash flows used by investing activities totaled $358,000 during the three months
ended March 31, 1996, versus $367,000 for the same period in 1995. The continued
use of cash in investing  activities resulted from the purchase of machinery and
equipment for the Company's  manufacturing  facility and computer  equipment and
software  for a total cost of $218,000.  The Company  used  $331,000 to purchase
mailing lists and other intangible assets.  Finally, the Company generated
$191,000 from sales of  marketable  securities.  The Company  believes the cash
invested in marketable securities combined with its current working capital 
position will be adequate to meet future operating needs.

Cash flows  generated by  financing  activities  totaled  $53,000 as a result
the exercise of stock  options that were granted to directors  and  employees
during 1994, 1993 and 1992.

The Company has a $355,000  revolving line of credit agreement with a bank which
bears  interest at 1% over the bank's prime  lending rate and expires on May 19,
1996. No amounts were outstanding at December 31, 1995 or March 31, 1996.

PART II OTHER INFORMATION

No other  information  is required to be included in response to Items 1-6 under
Part II of this form 10-Q.  No report on Form 8-K was filed  during the  quarter
ending March 31, 1996.


<PAGE>







                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant has caused this report to be signed on its behalf by the  undersigned
thereunto duly authorized.


                                                AMRION, INC.

Date: May 12, 1996
                                         by:
          Jeffrey S. Williams, Chief Financial Officer


<PAGE>







                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant has caused this report to be signed on its behalf by the  undersigned
thereunto duly authorized.


                                  AMRION, INC.

Date: May 12, 1996
                           by: /s/ Jeffrey S. Williams
     Jeffrey S. Williams, Chief Financial Officer


<PAGE>


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
</LEGEND>
   
<CIK>                         0000812788
<NAME>                        Jeffrey S. Williams
<MULTIPLIER>                                   1,000
       
<S>                                            <C>
<PERIOD-TYPE>                                  3-mos
<FISCAL-YEAR-END>                              DEC-31-1995
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   MAR-31-1996
<CASH>                                           957,735
<SECURITIES>                                   7,680,119
<RECEIVABLES>                                    695,470
<ALLOWANCES>                                      45,000
<INVENTORY>                                    7,958,312
<CURRENT-ASSETS>                              11,542,223
<PP&E>                                         4,453,488
<DEPRECIATION>                                 1,242,708
<TOTAL-ASSETS>                                26,122,181
<CURRENT-LIABILITIES>                          5,363,522
<BONDS>                                                0
                                  0
                                            0
<COMMON>                                           5,539
<OTHER-SE>                                             0
<TOTAL-LIABILITY-AND-EQUITY>                  26,122,181
<SALES>                                       13,381,956
<TOTAL-REVENUES>                              13,541,094
<CGS>                                          5,939,529
<TOTAL-COSTS>                                  8,822,837
<OTHER-EXPENSES>                               3,384,418
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                     0
<INCOME-PRETAX>                                1,333,839
<INCOME-TAX>                                     410,749
<INCOME-CONTINUING>                              923,090
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                     923,090
<EPS-PRIMARY>                                        .18
<EPS-DILUTED>                                        .18
        

</TABLE>


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