AMRION INC
S-8 POS, 1996-12-04
CATALOG & MAIL-ORDER HOUSES
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As filed with the Securities and Exchange Commission on November 12, 1996
Registration No.333-15939

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                               --------------------

                                   FORM S-8/A
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                               --------------------

                                  AMRION, INC.
                 (Exact name of Registrant specified in charter)


         Colorado                                        84-1050628
(State or other jurisdiction of            (I.R.S. Employer Identification No.
incorporation or organization)

                         6565 Odell Place
                    Boulder, Colorado  80301                      80301
             (Address of Principal Executive Offices)            Zip Code


           OPTIONS GRANTED PURSUANT TO INDIVIDUAL NON-QUALIFIED OPTION
                                   AGREEMENTS
                            (Full title of the plan)


                                 Mark S. Crossen
                                  Amrion, Inc.
                                6565 Odell Place,
                             Boulder, Colorado 80301
                     (Name and address of agent for service)


                                 (303) 530-2525
          (Telephone number, including area code, of agent for service)

                                   Copies to:

                            Raymond L. Friedlob, Esq.
                              John W. Kellogg, Esq.
              Friedlob Sanderson Raskin Paulson & Tourtillott, LLC
                          1400 Glenarm Place, Suite 300
                             Denver, Colorado 80202
                                 (303) 571-1400



<PAGE>

<TABLE>


                         CALCULATION OF REGISTRATION FEE
==============================================================================================
<S>         <C>                   <C>                   <C>           <C>       <C>
                                                        Proposed      Proposed
                                                        maximum       maximum
                Title of                                offering      aggregate Amount of
            securities to be        Amount to be        price per     offering  registration
               registered          registered (1)       share (2)     price (2) fee
- ----------------------------------------------------------------------------------------------
                                   
Common Stock, $.0011 par              24,200              (2)         $252,440  $100
value
==============================================================================================


(1)      This Registration Statement is being filed to register 27,200
         shares of Common Stock which may be issued pursuant to
         individual non-qualified options granted to certain officers,
         employees and employee directors of the Registrant (the "Non-
         Qualified Options"), plus such indeterminable number of shares
         of Common Stock as may be issuable by reason of the anti-
         dilution provisions of the options granted pursuant to the
         Non-Qualified Options.

(2)      In accordance with Rule 457(h), the fee has been calculated as follows:
         1,200 shares at $6.20 per share; 3,000 shares at $7.50 per share, 8,500
         shares at $9.00 per share,  3,000  shares at $11.00  per  share,  3,500
         shares at $13.00 per share and 5,000 shares at $13.50 per share.

</TABLE>
<PAGE>



                                PART I INFORMATION REQUIRED IN THE SECTION 10(a)
                                                    PROSPECTUS

Item 1.           Plan Information.

         Documents  containing  information  related to the  Amrion,  Inc.  (the
"Registrant")  Individual  Non-Qualified  Option Agreements (the  "Non-Qualified
Options")  which are not  filed as a part of this  Registration  Statement  (the
"Registration Statement") and documents incorporated by reference in response to
Item  3 of  Part  II  of  this  Registration  Statement,  which  taken  together
constitute  a prospectus  that meets the  requirements  of Section  10(a) of the
Securities Act of 1933, as amended (the "Securities  Act") will be sent or given
to the holders of the Non-Qualified  Options (the "Optionees") by the Registrant
as specified by Rule 428(b)(1) of the Securities Act.

Item 2.           Registrant Information and Employee Plan Annual
                  Information.

         As required by this Item, the Registrant  will provide to the Optionees
a written  statement  advising them of the  availability  without  charge,  upon
written or oral notice, of documents incorporated by reference in Item 3 of Part
II of this  Registration  Statement  and of  documents  required to be delivered
pursuant to Rule 428(b) under the Securities Act. The statement will include the
address  listing  the  title or  department  and  telephone  number to which the
request is to be directed.


<PAGE>



                                                  PART II
                             INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.           Incorporation of Documents by Reference.

         The following documents filed with the Commission by the Registrant are
incorporated into this Registration Statement by this reference:

         (1)      Registrant's Annual Report on Form 10-K for the fiscal
                  year ended December 31, 1995;

         (2)      Registrant's Quarterly Report on Form 10-Q for the
                  quarterly period ended March 31, 1996;

         (3)      Registrant's Quarterly Report on Form 10-Q for the
                  quarterly period ended June 30, 1996;

         (4)      The description of the Common Stock contained in the
                  Exhibits to the Registrant's Registration Statement on
                  Form 8-A (No. 0-18476) as filed with the Commission on
                  April 23, 1990.

         All documents subsequently filed by the Registrant pursuant to Sections
13(a),  13(c), 14 or 15(d) of the Securities Exchange Act of 1934 (the "Exchange
Act"),  prior to the filing of a  post-effective  amendment which indicates that
all shares offered  hereunder have been sold or deregisters  all securities then
remaining unsold,  shall be deemed to be incorporated by reference herein and to
be a part hereof from the date of filing such documents.

Item 4.           Description of Securities.

         No  description  of the class of  securities  to be offered is required
under this item  because  the class of  securities  to be offered is  registered
under Section 12 of the Exchange Act (Commission File No. 0-18476).

Item 5.           Interests of Named Experts and Counsel.

         None.

Item 6.           Indemnification of Directors and Officers.

         The Colorado  Business  Corporation  Act (the "CBCA")  provides for the
indemnification of the Registrant's directors, officers, employees,  fiduciaries
and  agents  against  liabilities  which  they may incur in such  capacities.  A
summary of the  circumstances  in which such  indemnification  is  allowable  is
provided below,  but that  description is qualified in its entirety by reference
to the relevant section of the CBCA.



<PAGE>



         In general, the CBCA provides that any director may be indemnified,  by
providing  advances  or  reimbursements   against  liabilities   (including  the
obligation to pay a judgment, settlement,  penalty, fine or reasonable expense),
incurred  in a  proceeding  (including  any  civil,  criminal  or  investigative
proceeding whether  threatened,  pending or completed) to which the director was
made a party because he is or was a director,  except that, if the proceeding is
brought by or in the right of the Registrant,  indemnification is permitted only
with respect to reasonable  expenses incurred in connection with the proceeding.
The CBCA prohibits indemnification of a director in connection with a proceeding
brought by or in the right of the  Registrant  in which a director  is  adjudged
liable to the Registrant, or in connection with any proceeding charging improper
personal  benefit to the director in which the  director is adjudged  liable for
receipt of an improper personal benefit.

         Indemnity may be provided if the  director's  actions  resulting in the
liability:  (i) were taken in good faith; (ii) were reasonably  believed to have
been in the  Registrant's  best  interest  with respect to actions  taken in the
director's  official capacity;  (iii) were reasonably believed not to be opposed
to the Registrant's best interest with respect to actions other than those taken
in the  director's  official  capacity;  and (iv) with  respect to any  criminal
action,  the director had no reasonable  cause to believe his or her conduct was
unlawful.  Indemnification  may be awarded only after the applicable standard of
conduct has been met by the director to be  indemnified  as  determined by (i) a
majority  vote of a quorum of the Board of Directors  or, if a quorum  cannot be
obtained,  by  committee  thereof  consisting  of  directors  not parties to the
proceeding;  (ii)  by  independent  legal  counsel  selected  by  the  Board  of
Directors; or (iii) by the shareholders.

         The CBCA  further  provides  that  unless  limited by the  Registrant's
articles of incorporation,  a director or officer who is wholly  successful,  on
the merits or otherwise,  in defense of any  proceeding to which he was a party,
is entitled to receive  indemnification  against reasonable expenses,  including
attorneys'  fees,  incurred in connection with the proceeding.  The Registrant's
Amended  and  Restated  Articles  of  Incorporation  do not limit the  foregoing
provisions.

         The  Registrant  may  indemnify  or  advance  expenses  to an  officer,
employee,  fiduciary  or agent who is not a director  to a greater  extent  than
permitted  for  indemnification  of  directors,  if  consistent  with law and if
provided  for  by its  articles  of  incorporation,  bylaws,  resolution  of its
shareholders or directors or in a contract.  The provision of indemnification to
persons other than directors is subject to such limitations as may be imposed on
general public policy grounds.

         Unless  limited by the  Registrant's  articles of  incorporation,  upon
petition by a director or officer, a court may order the Registrant to indemnify
such director or officer against


<PAGE>



liabilities  arising in connection  with any  proceeding.  A court may order the
Registrant  to provide such  indemnification,  whether or not he was entitled to
indemnification  by the  Registrant.  To order  indemnification,  the court must
determine  that the  director  or officer is fairly and  reasonably  entitled to
indemnification  in  light  of the  circumstances.  With  respect  to  liability
incurred by a director or officer,  or in any proceeding where liability results
on the basis that a personal benefit was received  improperly,  a court may only
require that the director or officer be  indemnified  as to reasonable  expenses
incurred. The Registrant's Amended and Restated Articles of Incorporation do not
limit the foregoing provisions.

         The  CBCA  specifies  that any  provisions  for  indemnification  of or
advances for expenses to  directors  which may be contained in the  Registrant's
articles of incorporation, bylaws, resolutions of its shareholders or directors,
or in a contract  (except  for  insurance  policies)  shall be valid only to the
extent such  provisions are consistent  with the CBCA and any  limitations  upon
indemnification set forth in the articles of incorporation.

         The CBCA  also  grants  the power to the  Registrant  to  purchase  and
maintain  insurance  policies  which  protect any director,  officer,  employee,
fiduciary or agent against any liability asserted against or incurred by them in
such capacity arising out of their status as such. Such policies may provide for
indemnification whether or not the corporation would otherwise have the power to
provide for it. No such policies have been obtained by the Registrant.

         Article XII of the Registrant's Articles of Incorporation,  as amended,
provides that the Registrant shall indemnify its directors to the maximum extent
permitted by statute and its officers, employees or agents who are not directors
to  the  maximum  extent  permitted  by  law or to a  greater  extent  as may be
consistent  with  law  and  provided  for  by  resolution  of  the  Registrant's
shareholders or directors, or in a contract.

         Article XIII of the Registrant's Articles of Incorporation, as amended,
provides for the elimination of personal  liability for monetary damages for the
breach of fiduciary duty as a director except for liability (i) resulting from a
breach of the director's duty of loyalty to the Registrant or its  shareholders;
(ii) for acts or  omissions  not in good  faith  or  which  involve  intentional
misconduct or a knowing  violation of the law; (iii) for approving  payment of a
dividend,  a stock repurchase,  a distribution of assets to shareholders  during
liquidation or the making or guaranteeing of a loan to a director, to the extent
that any such actions are illegal  under the CBCA;  or (iv) for any  transaction
from which a director derives an improper personal benefit.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933, as amended, may be permitted to directors, officers and controlling
persons of the Registrant, pursuant to the


<PAGE>



foregoing provisions or otherwise,  the Registrant has been advised that, in the
opinion of the  Securities  and Exchange  Commission,  such  indemnification  is
against public policy, as expressed in the Act and is, therefore, unenforceable.
In the event that a claim for  indemnification  against such liabilities  (other
than the payment by the  Registrant of expenses  incurred or paid by a director,
officer or controlling person of the Registrant in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person, in connection with the securities being registered, the Registrant will,
unless in the  opinion  of its  counsel  that the  matter  has been  settled  by
controlling  precedent,  submit  to a  court  of  appropriate  jurisdiction  the
question  of whether  such  indemnification  by it is against  public  policy as
expressed  in the Act and will be  governed  by the final  adjudication  of such
issue.

Item 7.           Exemption from Registration Claim

         Not Applicable


Item 8.           Exhibits.

         The  following is a complete  list of exhibits  filed as a part of this
Registration Statement, which Exhibits are incorporated herein.

3.1      Amended Articles of Incorporation of Amrion, Inc.

5.1      Opinion of Counsel and Consent of Friedlob Sanderson Raskin
         Paulson & Tourtillott, LLC

23.1     Consent of Friedlob Sanderson Raskin Paulson & Tourtillott -
         See Exhibit 5.1.

23.2     Consent of BDO Seidman, LLP


Item 9            Undertakings

The undersigned registrant hereby undertakes:

         To file,  during any period in which  offers or sales are being made, a
post-effective  amendment  to this  registration  statement:  (i) to include any
prospectus  required by section  10(a)(3) of the Securities Act; (ii) to reflect
in the  prospectus  any facts or events  arising after the effective date of the
registration  statement (or the most recent  post-effective  amendment  thereof)
which,  individually or in the aggregate,  represent a fundamental change in the
information set forth in the  registration  statement;  and (iii) to include any
material  information  with respect to the plan of  distribution  not previously
disclosed  in  the  registration   statement  or  any  material  change  to  the
information in the registration statement.


<PAGE>




         That, for the purpose of determining any liability under the Securities
Act, each such post-effective amendment shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

         To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

         That,  for purposes of determining  any liability  under the Securities
Act, each filing of the Registrant's  annual report pursuant to section 13(a) or
section 15(d) of the Securities  Exchange Act of 1934, as amended (the "Exchange
Act") (and, where  applicable,  each filing of an employee benefit plan's annual
report  pursuant to section 15(d) of the Exchange Act) that is  incorporated  by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities  offered therein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the registrant pursuant to the foregoing provision, or otherwise, the registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such  indemnification  is against  public policy as expressed in the Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification by its is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.


<PAGE>


                                                     SIGNATURES

          Pursuant  to the  requirements  of the  Securities  Act of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the  requirements  for  filing  on  Form  S-8/A  and  has  duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly  authorized,  in the City of Boulder,  State of  Colorado, on December 3,
1996.


                                  AMRION, INC.


          By
          Mark S. Crossen, Chief
          Executive Officer, President
          and Principal Executive Officer

          By
          Jeffrey S. Williams, Chief
          Financial Officer, Treasurer,
          Secretary and Principal
          Financial Officer

          Pursuant  to the  requirements  of the  Securities  Act of 1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.

Signatures                       Title                             Date


                                 Director                    December 3, 1996
Mark S. Crossen


                                 Director                    December 3, 1996
Jeffrey S. Williams            


                                 Director                    December 3, 1996
Theodore W. Brin


                                 Director                    December 3, 1993
David E. Houseman


                                 Director                    December 3, 1996
Leslie G. Taylor






                                                                    


                                               AMENDED AND RESTATED
                                             ARTICLES OF INCORPORATION
                                                        OF
                                                   AMRION, INC.


         These Amended and Restated  Articles of Incorporation  were approved by
the  shareholders of AMRION,  INC. on November 17, 1995 and the number of shares
that voted for these  Amended and  Restated  Articles of  Incorporation  and the
votes cast for the amendments by each voting group  entitled to vote  separately
on the amendments  was  sufficient for approval by that voting group.  From this
date  forward  these  Amended  and  Restated  Articles  of  Incorporation  shall
supersede  the  original  Articles  of  Incorporation  and  all  amendments  and
supplements  thereto.  These  Amended and  Restated  Articles  of  Incorporation
correctly set forth the provisions of the Articles of Incorporation, as amended.


                                                     ARTICLE I

                                                NAME OF CORPORATION

         The name of the Corporation is Amrion, Inc.


                                                    ARTICLE II

                                                   (ELIMINATED)



                                                    ARTICLE III

                                                   (ELIMINATED)



                                                    ARTICLE IV

                                                     DIRECTORS

         The number of Directors shall be fixed in accordance with the Bylaws.



                                                      -1-




<PAGE>




                                                     ARTICLE V

                                              DURATION OF CORPORATION

         The Corporation shall exist perpetually  unless dissolved  according to
law.


                                                    ARTICLE VI

                                                PURPOSES AND POWERS

         Section  6.1  Purposes.  The  purpose  of the  Corporation  shall be to
transact  all  lawful  business  or  businesses  for which  Corporations  may be
incorporated pursuant to applicable state law.

         Section 6.2 Powers. In addition to the powers specifically  provided by
state law, the Corporation  shall have and may exercise all powers  necessary or
convenient to effect its purpose.


                                                    ARTICLE VII

                                                      CAPITAL

         The total  number of shares of all  classes of capital  stock which the
corporation  shall have authority to issue is 10,000,000 shares of Common Stock,
$.0011 par value per share.

         (a) The  holders of Common  Stock  shall have and possess all rights as
shareholders  of the  corporation,  including  such  rights  as  may be  granted
elsewhere by these Articles of Incorporation.

         (b) The capital stock,  after the amount of the subscription  price has
been paid in, shall not be subject to assessment  or any other  liability to pay
the debts of the corporation.

         Any  stock  of the  corporation  may be  issued  for  money,  property,
services rendered, labor done, cash advances for the corporation,  for any other
assets of value in  accordance  with the  action of the Board of  Directors,  or
other consideration  permitted under the Colorado Business  Corporation Act. The
judgment  of the Board of  Directors  as to value  received  in  return  for the
issuance of shares shall be conclusive  and said shares,  when issued,  shall be
fully paid and nonassessable.


                                                      -2-




<PAGE>



                                                   ARTICLE VIII

                                                      VOTING

         No cumulative voting shall be allowed.


                                                    ARTICLE IX

                                                PRE-EMPTIVE RIGHTS

         The  shareholders  shall  have no  pre-emptive  rights to  acquire  any
unissued or treasury shares of stock of the Corporation,  securities convertible
into  shares,  or  securities  carrying  stock  purchase  options or warrants to
acquire any unissued or treasury shares of stock of the Corporation.


                                                     ARTICLE X

                                            SHARE TRANSFER RESTRICTIONS

         The Corporation  shall have the right to impose  restrictions  upon the
transfer of any of its authorized shares or any interest  therein.  The Board of
Directors  is hereby  authorized  on behalf of the  Corporation  to exercise the
Corporation's right to so impose such restrictions by agreement or otherwise.


                                                    ARTICLE XI

                            TRANSACTIONS WITH INTERESTED OFFICERS AND DIRECTORS


         No  conflicting  interest  transaction  (as  that  term is  defined  in
ss.7-108-501 of the Act) shall be void or voidable or be enjoined, set aside, or
give  rise to an award  of  damages  or other  sanctions  in a  proceeding  by a
shareholder  or by or in  the  right  of the  corporation,  solely  because  the
conflicting  interest  transaction  involves a director of the Corporation or an
entity in which a director of the  Corporation is a director or officer or has a
financial  interest or solely because the director is present at or participates
in the meeting of the  Corporation's  Board of Directors or of the  committee of
the Board of Directors which authorizes,  approves,  or ratifies the conflicting
interest  transaction or solely because the director's  vote is counted for such
purpose if the requirements of ss.7-108-501(2) of the Act are met.



                                                      -3-




<PAGE>



                                                    ARTICLE XII

                                           INDEMNIFICATION OF DIRECTORS

                                    OFFICERS, EMPLOYEES, FIDUCIARIES AND AGENTS

          All directors or other persons acting on behalf of the  Corporation in
an official  capacity (as that term is defined in ss.7-  109-101(5)  of the Act)
shall be indemnified by the Corporation to the maximum extent  permitted by law,
including (without limitation) Article 109 of the Act. Such indemnification will
include (without limitation) expenses reasonably incurred by or imposed upon him
in connection with or arising out of any action,  suit or proceeding in which he
may be  involved  or to which he may be made a party by  reason  of his being or
having  been  a  Director,   Officer,  Employee,   fiduciary  or  Agent  of  the
Corporation,  or at its  request  of any  other  corporation  of  which  it is a
shareholder  or creditor or other person acting on behalf of the  Corporation in
an official  capacity  (whether or not he continues  to be a Director,  Officer,
Employee, fiduciary or Agent or continuing to act in an official capacity at the
time  of  imposing  or  incurring  such   expenses).   The  foregoing  right  of
indemnification  shall  not be  exclusive  of  other  rights  to which he may be
entitled under applicable state law.


                                                   ARTICLE XIII

                                              LIMITATION OF LIABILITY

         A director of this Corporation  shall not be liable to this Corporation
or its  shareholders  for  monetary  damages for breach of  fiduciary  duty as a
director  except  for  liability  (i) for any breach of the  director's  duty of
loyalty to this Corporation or to its  shareholders,  (ii) for acts or omissions
not in good faith or which involve intentional misconduct or a knowing violation
of law,  (iii)  for acts  specified  in  ss.7-108-403  of the  Act,  or (iv) any
transaction from which the director directly or indirectly  received an improper
personal benefit.


                                                    ARTICLE XIV

                                             MEETINGS OF SHAREHOLDERS

         Section 14.1  Quorum.  Meetings of  shareholders  shall be held at such
time and place as provided in the Bylaws of the corporation.  At all meetings of
the shareholders,  one-third of all shares entitled to vote at the meeting shall
constitute a quorum.


                                                      -4-




<PAGE>


         Section  14.2  Voting.  With  respect  to any  action  to be  taken  by
shareholders  of this  Corporation  which  pursuant to the Act or any  successor
statute  requires the vote of two-thirds of the  outstanding  shares entitled to
vote  thereon,  a vote  or  concurrence  of the  holders  of a  majority  of the
outstanding  shares of the shares  entitled to vote thereon,  or of any class or
series, shall be required.

         On behalf of AMRION, INC., the undersigned,  by their signatures below,
do hereby confirm,  under penalties of perjury,  that the foregoing  Amended and
Restated Articles of Incorporation of AMRION,  INC.  constitute the act and deed
of AMRION, INC. and the facts stated herein are true.


                                                  AMRION, INC.




                                                  By /s/ Mark S. Crossen
                                                  Mark S. Crossen, President
[SEAL]




By /s/ Jeffrey S. Williams
 Jeffrey S. Williams, Secretary


                                                      -5-







                                                 December 3, 1996

Amrion, Inc.
6565 Odell Place
Boulder, CO 80301

Re:      Registration Statement on Form S-8 Pos
         Opinion of Counsel

Ladies and Gentlemen:

         As   counsel   for   Amrion,   Inc.,   a  Colorado   corporation   (the
"Corporation"),  we have examined the Articles of Incorporation, as amended, the
bylaws  and  minutes  of the  Corporation  and  such  other  corporate  records,
documents,  certificates and other instruments as in our judgment we have deemed
relevant  for the  purposes  of this  opinion.  We have also,  as such  counsel,
examined  the  Registration  Statement  on Form  S-8,  as  amended  to date (the
"Registration Statement"),  covering the registration of shares of common stock,
$.001 par  value per share  underlying  options  (the  "Options")  issued by the
Corporation. Based upon the foregoing, we are of the opinion that:

         1.       The common stock is duly and validly authorized and a
sufficient number of shares has been reserved for issuance upon
exercise of the Options.

         2. Upon  exercise of the Options in  accordance  with their terms,  the
common  stock  issued  will be legally  issued as fully paid and  non-assessable
shares of the Corporation.

         We hereby consent to the use of our name in the Registration  Statement
and to the  filing of this  Opinion  as  Exhibit  5.1  thereto.  In giving  this
consent,  we do not thereby  admit that we come  within the  category of persons
whose consent is required  under Section 7 of the  Securities Act of 1933 or the
Rules and  Regulations  of the Securities  and Exchange  Commission  promulgated
thereunder.

                                                Very truly yours,
                                                /s/ Friedlob Sanderson Raskin
                                                Paulson & Tourtillott, LLC








CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS



Amrion, Inc.
Boulder, Colorado





We hereby consent to the incorporation by reference in this Registration State-
ment on Form S-8A, of our report dated March 8, 1996 relating to the
consolidated financial statements of Amrion, Inc. and subsidiary appearing in
the Company's Annual Report on Form 10-K for the year ended December 31, 1995.



/s/ BDO SEIDMAN, LLP

Denver, Colorado
November 20, 1996



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