MEDIALINK WORLDWIDE INC
SC 13G, 1998-02-12
COMMUNICATIONS SERVICES, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G
                    Under the Securities Exchange Act of 1934
                               (Amendment No. __)*

                        MEDIALINK WORLDWIDE INCORPORATED
          -------------------------------------------------------------
                                (Name of Issuer)

                          COMMON STOCK, $.01 PAR VALUE
          -------------------------------------------------------------
                         (Title of Class of Securities)

                                    58445P105
          -------------------------------------------------------------
                                 (CUSIP Number)



*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).






<PAGE>




CUSIP No. 58445P105                13G                      Page 2 of 7 Pages

     1.   Name of Reporting Persons I.R.S. Identification Nos. of Above Persons
          (entities only):  Laurence Moskowitz
     2.   Check the Appropriate  Box if a Member of a Group (See  Instructions)
          (a)
          (b)                Not applicable.
     3.   SEC Use Only
     4.   Citizenship or Place of Organization:  United States


                                                  5.   Sole Voting Power
               NUMBER OF SHARES                        428,354

               BENEFICIALLY                       6.   Shared Voting Power
                                                       -0-
               OWNED BY EACH
                                                  7.   Sole Dispositive Power
               REPORTING PERSON                        428,354

               WITH                               8.   Shared Dispositive Power
                                                       -0-

     9.   Aggregate Amount Beneficially Owned by Each Reporting Person
          428,354
     10.  Check if the Aggregate Amount in Row (9)
          Excludes Certain Shares (See Instructions)                        [ ]
     11.  Percent of Class Represented by Amount in Row (9)
          8.2%
     12.  Type of Reporting Person (See Instructions)  IN



<PAGE>


CUSIP NO. 58445P105                13G                      Page 3 of 7 Pages


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G
                               (Amendment No. __)

                    Under the Securities Exchange Act of 1934

                        MEDIALINK WORLDWIDE INCORPORATED
                                (Name of Issuer)



                                   Item 1(a)
                                   ---------

Name of Issuer:  Medialink Worldwide Incorporated


                                   Item 1(b)
                                   ---------

Address of Issuer's Principal Executive Offices: 708 Third Avenue, New York, New
York 10017.

                                   Item 2(a)
                                   ---------

Name of Person Filing:  Laurence Moskowitz


                                   Item 2(b)
                                   ---------

Address of Principal Business Office or, if none, Residence: 708 Third Avenue, 
New York, New York 10017.


                                   Item 2(c)
                                   ---------

Citizenship:  United States

                                   Item 2(d)
                                   ---------

Title of Class of Securities:  Common Stock





<PAGE>


CUSIP NO. 58445P105                     13G                 Page 4 of 7 Pages


                                   Item 2(e)
                                   ---------

CUSIP Number:  58445P105

                                   Item 3
                                   -------

         If this statement is filed pursuant to Rules 13d-1(b), or 13d-2(b),
check whether the person is a:

     (a)  [ ] Broker or Dealer registered under Section 15 of the Act

     (b)  [ ] Bank as defined in section 3(a)(6) of the Act

     (c)  [ ] Insurance Company as defined in section 3(a)(19) of the Act

     (d)  [ ] Investment Company registered under section 8 of the Investment
              Company Act

     (e)  [ ] Investment Adviser registered under section 203 of the Investment
              Advisers Act of 1940

     (f)  [ ] Employee Benefit Plan, Pension Fund which is subject to the
              provisions of the Employee Retirement Income Security Act of 1974
              or Endowment Fund; see ss.240.13d-1(b)(1)(ii)(F)

     (g)  [ ] Parent Holding Company, in accordance with ss.240.13d-1(b)(ii)(G)
              (Note: See Item 7)

     (h)  [ ] Group, in accordance with ss.240.13d-1(b)(1)(ii)(H)

                         Not applicable.


                                   Item 4
                                   ------

Ownership:

     (a)  Amount Beneficially Owned:

          428,354

     (b)  Percent of Class:

          8.2%



<PAGE>


CUSIP NO. 58445P105                13G                      Page 5 of 7 Pages


     (c)  Number of shares as to which such person has:

     (i)       sole power to vote or to direct the vote 428,354
     (ii)      shared power to vote or to direct the vote -0-
     (iii)     sole power to dispose or to direct the disposition of 428,354
     (iv)      shared power to dispose or to direct the disposition of -0-


                                   Item 5
                                   ------

Ownership of Five Percent or Less of a Class:

         If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities, check the following [ ].

                                   Not applicable.

                                   Item 6
                                   ------

Ownership of More than Five Percent on Behalf of Another Person.

                                   Not applicable.


                                   Item 7
                                   ------

Identification and Classification of the Subsidiary Which Acquired the Security
Being Reported on By the Parent Holding Company.

                                   Not applicable.



<PAGE>


CUSIP NO. 58445P105                13G                      Page 6 of 7 Pages



                                   Item 8
                                   ------

Identification and Classification of Members of the Group.

                                   Not applicable.


                                   Item 9
                                   ------

Notice of Dissolution of Group.

                                   Not applicable.


                                   Item 10
                                   -------

Certification:

         By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were acquired in the ordinary course of
business and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.



<PAGE>



                                    SIGNATURE




After  reasonable  inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.



Dated:  February 12, 1998

                                             /s/Laurence Moskowitz
                                             -------------------------------
                                             Laurence Moskowitz






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