MEDIALINK WORLDWIDE INC
DEF 14A, 1999-04-22
COMMUNICATIONS SERVICES, NEC
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                           SCHEDULE 14A INFORMATION

               PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                              (AMENDMENT NO. __)

Filed by the Registrant                     /X/

Filed by a Party other than the Registrant  / /

Check the appropriate box:
/ / Preliminary Proxy Statement
/ / Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2))
/X/ Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                       MEDIALINK WORLDWIDE INCORPORATED
   ------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)


   ------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/ No fee required

/ / Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

    (1) Title of each class of securities to which transaction applies:

    (2) Aggregate number of securities to which transaction applies:

    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):

    (4) Proposed maximum aggregate value of transaction:

    (5) Total fee paid:

/ / Fee paid previously with preliminary materials.

/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.

    (1) Amount Previously Paid:

    (2) Form, Schedule or Registration Statement No.:

    (3) Filing Party:

    (4) Date Filed:

<PAGE>
                        MEDIALINK WORLDWIDE INCORPORATED
                                708 THIRD AVENUE
                            NEW YORK, NEW YORK 10017
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                  JUNE 2, 1999
 
To Medialink Worldwide Incorporated Stockholders:
 
     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Medialink
Worldwide Incorporated (the "Company") will be held on June 2, 1999, at
9:30 a.m., Eastern Standard Time, at the Sky Club, 200 Park Avenue (Met Life
Building), 56th Floor, New York, NY 10166 (the "Meeting"), for the following
purposes, all as more fully described in the accompanying Proxy Statement:
 
          1. To elect three directors to serve for a three-year term expiring at
     the annual meeting in 2002 and until their successors are elected and
     qualified;
 
          2. To ratify the appointment of KPMG LLP as the Company's Independent
     Auditors for the fiscal year ending December 31, 1999; and
 
          3. To transact such other business as may properly come before the
     meeting or any adjournment thereof.
 
     Only stockholders of record at the close of business on April 8, 1999 will
be entitled to receive notice of and to vote at the meeting. A complete list of
stockholders entitled to vote at the Meeting will be maintained at the offices
of the Company for a period of at least ten days prior to the Meeting.
 
     WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, WE URGE YOU TO READ THE
ACCOMPANYING PROXY STATEMENT AND THEN COMPLETE, SIGN, DATE AND RETURN THE PROXY
CARD IN THE ACCOMPANYING ENVELOPE AS SOON AS POSSIBLE, SO THAT YOUR SHARES MAY
BE REPRESENTED AT THE MEETING.
 
                                          By Order of the Board of Directors,

                                          J. GRAEME MCWHIRTER
                                          Chief Financial Officer,
                                          Executive Vice President and Assistant
                                          Secretary
 
Dated: April 28, 1999

<PAGE>
                        MEDIALINK WORLDWIDE INCORPORATED
                                708 THIRD AVENUE
                            NEW YORK, NEW YORK 10017
 
                            ------------------------
 
                                PROXY STATEMENT
 
                            ------------------------
 
                         ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON JUNE 2, 1999
 
                            ------------------------
 
     This Proxy Statement is furnished to stockholders of Medialink Worldwide
Incorporated, a Delaware corporation (the "Company" or "Medialink"), in
connection with the solicitation by the Board of Directors of the Company of
proxies for use at its Annual Meeting of Stockholders and any adjournments
thereof (the "Meeting"). The Meeting is scheduled to be held on June 2, 1999, at
9:30 a.m., Eastern Standard Time, at the Sky Club, 200 Park Avenue (Met Life
Building), 56th Floor, New York, NY 10166.
 
                                  INTRODUCTION
 
     The accompanying proxy is solicited by and on behalf of the Board of
Directors of the Company in connection with the Meeting to be held at the Sky
Club, 200 Park Avenue (Met Life Building), 56th Floor, New York, NY 10166, on
June 2, 1999, at 9:30 a.m., Eastern Standard Time, or any adjournment or
adjournments thereof. This Proxy Statement and the accompanying proxy will first
be sent to stockholders on or about April 28, 1999.
 
     At the Meeting, stockholders will be asked to vote upon: (1) the election
of three directors each to serve three year terms, expiring at the 2002 annual
meeting; (2) the ratification of the Company's Independent Auditors; and
(3) such other business as may properly come before the Meeting and at any
adjournments thereof.
 
     Each proxy executed and returned by a stockholder may be revoked at any
time thereafter by written revocation, by execution of a written proxy bearing a
later date or by attending the Meeting and voting in person. No such revocation
will be effective, however, with respect to any matter or matters upon which,
prior to such revocation, a vote shall have been cast pursuant to the authority
conferred by such proxy. Where instructions are indicated, proxies will be voted
in accordance therewith. Where no instructions are indicated, proxies will be
voted for the election of the nominees for director set forth herein and for the
other proposals.
 
     The Board of Directors has fixed April 8, 1999 as the record date (the
"Record Date") for the purpose of determining the stockholders entitled to
notice of and to vote at the Meeting. As of such date, there were issued and
outstanding and entitled to vote 5,516,833 shares of Common Stock, each such
share being entitled to one vote. A quorum of the stockholders, present in
person or by proxy, consists of the holders of a majority of the outstanding
shares.
 
     The cost of solicitation of proxies will be borne by the Company. The Board
of Directors may use the services of the individual directors, officers and
other regular employees of the Company to solicit proxies personally or by
telephone or facsimile and may request brokers, fiduciaries, custodians and
nominees to send proxies, Proxy Statements and other material to their
principals and reimburse them for their out-of-pocket expenses.
 
                       PROPOSAL 1: ELECTION OF DIRECTORS
 
     The Company's Amended and Restated Certificate of Incorporation provides
for a classified Board of Directors consisting of three classes of directors
with staggered three-year terms. The Board currently consists of nine persons in
three classes, each class consisting of three directors. The class whose term of
office expires at the Meeting currently consists of three directors. The
directors elected to this class, Donald Kimelman, Laurence Moskowitz and Harold
Finelt, will serve for a term of three years, expiring at the 2002 annual
meeting of stockholders and until their successors have been duly elected and
qualified. The nominees listed below are currently directors of the Company.
<PAGE>
     Unless a contrary direction is indicated, it is intended that proxies
received will be voted for the election of directors of the three nominees to
serve for three-year terms expiring at the 2002 annual meeting, in each case
until his successor is elected and qualified. In the event either nominee for
director declines or is unable to serve, the proxies may be voted for a
substitute nominee selected by the Board of Directors. The Board of Directors
expects that each nominee named will serve if elected.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL THREE NOMINEES.
 
Nominees for director for three-year term ending in 2002:
 
<TABLE>
<CAPTION>
                                                                                                     SERVED AS
NAME                              POSITION WITH THE COMPANY OR PRINCIPAL OCCUPATION                  DIRECTOR FROM
- --------------------------------  ----------------------------------------------------------------   -------------
 
<S>                               <C>                                                                <C>
Donald Kimelman.................  Manager of Venture Funds of the Pew Charitable Trust                    1987
 
Laurence Moskowitz..............  Chairman, President and Chief Executive Officer of the Company          1986
 
Harold Finelt...................  Vice President of American Research & Development,                      1987
                                    a private venture capital firm
</TABLE>
 
Continuing director for term ending upon the 2000 annual meeting of
stockholders:
 
<TABLE>
<CAPTION>
                                                                                                     SERVED AS
NAME                              POSITION WITH THE COMPANY OR PRINCIPAL OCCUPATION                  DIRECTOR FROM
- --------------------------------  ----------------------------------------------------------------   -------------
 
<S>                               <C>                                                                <C>
Paul Sagan......................  Chief Executive Officer of Akamai Technologies, Inc.                    1996
 
James J. O'Neill................  Private Financial Consultant                                            1994
 
J. Graeme McWhirter.............  Executive Vice President, Chief Financial Officer and Assistant         1998
                                    Secretary
</TABLE>
 
Continuing director for term ending upon the 2001 annual meeting of
stockholders:
 
<TABLE>
<CAPTION>
                                                                                                     SERVED AS
NAME                              POSITION WITH THE COMPANY OR PRINCIPAL OCCUPATION                  DIRECTOR FROM
- --------------------------------  ----------------------------------------------------------------   -------------
 
<S>                               <C>                                                                <C>
Theodore Wm. Tashlik............  Member of Tashlik, Kreutzer & Goldwyn P.C., a law firm                  1992
 
David Davis.....................  President/International of the Company                                  1992
 
Fred J. Meyer...................  Vice Chairman of Omnicom Group Inc.                                     1998
</TABLE>
 
                                       2

<PAGE>

EXECUTIVE OFFICERS AND DIRECTORS
 
     All nominees for election as directors are members of the present Board of
Directors. The following table sets forth certain information with respect to
the executive officers and directors of the Company as of April 21, 1999:
 
<TABLE>
<CAPTION>
NAME                                                 POSITION
- ---------------------------------------------------  ---------------------------------------------------
 
<S>                                                  <C>
Laurence Moskowitz.................................  Chairman of the Board, President and Chief
                                                       Executive Officer
 
J. Graeme McWhirter................................  Executive Vice President, Chief Financial Officer,
                                                       Assistant Secretary and Director
 
David Davis........................................  President/International, Director
 
Nicholas F. Peters.................................  Senior Vice President/Broadcast Services
 
Mark Manoff........................................  Executive Vice President/US
 
Richard Frisch.....................................  Senior Vice President, President and Executive
                                                       Officer of the Medialink MCTV Division
 
Mark Weiner........................................  Vice President/Research and Media Relations
 
Mary Buhay.........................................  Vice President/US Sales
 
Harold Finelt......................................  Director
 
Donald Kimelman....................................  Director
 
Fred J. Meyer......................................  Director
 
James J. O'Neill...................................  Director
 
Paul Sagan.........................................  Director
 
Theodore Wm. Tashlik...............................  Director
</TABLE>
 
     Laurence Moskowitz, 47, the founder of Medialink, has served as Chairman,
President and Chief Executive Officer of the Company since its inception in
1986. He began his professional career as a reporter for United Press
International in Pittsburgh before being promoted to an editor for UPI in
Philadelphia. In 1976 Mr. Moskowitz founded Mediawire, a Philadelphia-based
regional public relations newswire which was merged into PR Newswire, a unit of
United News & Media plc, where he was Vice President until leaving to form
Medialink.
 
     J. Graeme McWhirter, 43, a co-founder of Medialink, has served as a
director of the Company since April 1998 and as Chief Financial Officer since
1986 and has been Executive Vice President since 1992. From 1984 to 1988,
Mr. McWhirter was Executive Vice President and Chief Financial Officer of
Commonwealth Realty Trust, a publicly quoted Real Estate Investment Trust. From
1976 to 1984, Mr. McWhirter was with KPMG LLP in London and Philadelphia as a
manager.
 
     David Davis, 62, has been a member of Medialink's Board of Directors since
September 1992. He serves as the Company's President/International, overseeing
sales and operations of the Company's London-based international unit. From 1996
to 1998 he served as Senior Vice President/International. From September 1992 to
November 28, 1996, The Davis Partnership, a partnership beneficially owned by
Mr. Davis, served as a consultant to the Company. From 1968 to 1992, Mr. Davis
was employed by Edelman Public Relations Worldwide. During this period,
Mr. Davis was a manager responsible for Europe and Asia Pacific and served as
Vice Chairman at Daniel J. Edelman, Inc. From 1951 to 1968, Mr. Davis was a
journalist for Britain's national Press Association, Universal News Services
(Britain's first business newswire), and the Times of London.
 
     Nicholas F. Peters, 47, has served as Senior Vice President/Broadcast
Services, overseeing the West Coast sales and services of the Company since
1998. From January 1996 to April 1998, he served as Senior Vice
President/Operations. From April 1992 to January 1996, Mr. Peters was Vice
President/Operations and from
 
                                       3
<PAGE>
October 1987 to April 1992, he was Medialink's Executive Editor and then Vice
President/Sales & Marketing. From April 1983 to October 1987, Mr. Peters was a
newswriter and producer at CBS News, working with Dan Rather and Charles Osgood.
From May 1979 to April 1983, he was News Director at WHYY, the National Public
Radio affiliate in Philadelphia. From February 1973 to May 1979, he was a
newspaper reporter with the Indianapolis Star, Raleigh (N.C.) Times and
Philadelphia Bulletin.
 
     Mark Manoff, 47, has served as Executive Vice President/US, overseeing all
sales, marketing and operations of the domestic business since April 1998. He
served as Senior Vice President/Sales from January 1996 to April 1998. From
April 1992 to January 1996, Mr. Manoff served as Vice President/Sales and from
February 1989 to April 1992 he served as Vice President/Operations. Mr. Manoff
opened Medialink's Washington, D.C. office in November 1987 and served as its
general manager until February 1989. Mr. Manoff was chief political
correspondent for the Philadelphia Daily News from January 1979 to March 1983.
Mr. Manoff served as a political consultant in New York and Washington from
March 1983 to January 1986 and was an editor in the Dow Jones community
newspaper group.
 
     Richard Frisch, 41, joined Medialink in June 1997 as Senior Vice President
and President and Executive Officer of the MCTV Division of Medialink. From
August 1995 to June 1997, Mr. Frisch was the founder and President of Corporate
TV Group, Inc. From January 1995 to July 1995, Richard Frisch was the President
of the Corporate Television division of Reuters New Media. From January 1991 to
December 1994, Richard Frisch was Vice President of Reuters Corporate Television
(formerly Visnews), producers of worldwide video communications for
corporations.
 
     Mark Weiner, 43, joined Medialink in September 1994 as Vice
President/Research and Media Relations. From April 1986 to September 1992,
Mr. Weiner served as a Managing Partner of PR Data. From September 1992 to
September 1993, Mr. Weiner served as Senior Vice President of Copernicus: The
Marketing Investment Strategy Group, a marketing and research consultancy. He
was a columnist with McNaught Newspaper Syndicate after working with the staff
of the New York Times News Service from 1979 to 1984.
 
     Mary Buhay, 34, has served as Vice President/US Sales since April 1998. She
served as Vice President/Sales and Special Services from July 1996 to April
1998. Ms. Buhay joined Medialink in March 1993 as Sales Manager, in October 1993
she was promoted to New York Bureau Manager and in August 1995 she was appointed
Associate Vice President for eastern and mid-western sales. From 1988 to 1993,
Ms. Buhay held sales management positions in the news and advertising division
of Radio TV Reports, a broadcast research firm owned by the Arbitron Company.
 
     Harold Finelt, 38, has served as a director of the Company since 1987.
Mr. Finelt joined American Research & Development, a private venture capital
firm, as an associate in 1986 and he has been a Vice President of such firm
since 1990. He is a general partner of American Research & Development's venture
funds and a general partner of Hospitality Technology Funds, L.P.
 
     Donald Kimelman, 51, has served as a director of the Company since 1987. In
March 1997, Mr. Kimelman became the manager of Venture Funds of the Pew
Charitable Trust. Mr. Kimelman was the Pennsylvania editor of the Philadelphia
Inquirer responsible for supervising state and suburban coverage since January
1996 to March 1997. Mr. Kimelman worked for the Annapolis Evening Capital and
the Baltimore Sun prior to joining the Philadelphia Inquirer. At the Inquirer,
he had local, national, foreign and investigative assignments prior to becoming
an editor. From 1981 to 1983, he was a national correspondent and from 1983 to
1987 he was Moscow bureau chief. Mr. Kimelman was deputy editor of the editorial
page of the Philadelphia Inquirer from 1987 to 1993 and became foreign editor in
August 1994.
 
     Fred J. Meyer, 68, Vice Chairman of Omnicom Group Inc. (NYSE: OMC), one of
the world's largest advertising agency holding companies, was elected to
Medialink's Board of Directors in June 1998. Mr. Meyer served as Omnicom's Chief
Financial Officer from 1988 to 1998. Prior to 1998 he was a Senior Vice
President, Finance, and Chief Financial Officer of CBS Inc. He began his
professional career at Sandoz (now Novartis Corporation), where he held a number
of positions in his native Switzerland and in the United States. He holds an
M.B.A. with distinction from Harvard Business School and an M.S., cum laude,
from the Swiss Federal Institute of Technology. He currently serves on the
Boards of Directors of Zurich-American Insurance Cos., SoGen International Fund,
Inc., SoGen Funds, Inc., and Novartis Corporation.
 
                                       4
<PAGE>
     James J. O'Neill, 61, has served as a director of the Company since 1994.
Since 1995 he has acted as a private financial consultant. From 1990 to 1995
Mr. O'Neill served as a Senior Vice President of Rothschild Inc.
 
     Paul Sagan, 39, has served as a director of the Company since March 1997.
In 1999 he joined Akamai Technologies, Inc. as Chief Executive Officer. In
August 1997 Mr. Sagan was named Senior Advisor to the World Economic Forum in
Geneva, Switzerland. Previously Mr. Sagan was President and Editor of New Media
at Time Inc. from December 1995 to December 1996, and Managing Editor of News on
Demand at Time Inc. from December 1992 to December 1995. Since December 1996,
Mr. Sagan has been a Director of VDOnet Corporation, a private company that has
developed technology for video broadcasting and video telephony over the
Internet and other computer networks. Since summer 1997 Mr. Sagan has been
Director of HotOffice Technologies, Inc., a private company that supplies
virtual intranet services and applications to small and mid-sized businesses.
 
     Theodore Wm. Tashlik, 59, has served as a director of the Company since
1992. Mr. Tashlik has been a member of the law firm of Tashlik, Kreutzer &
Goldwyn P.C., which represents the Company in certain matters, for more than
five years.
 
DIRECTORS' FEES
 
     Directors do not receive any cash compensation for their services but are
reimbursed for expenses incurred in attending meetings. In addition, each
non-employee director is granted options annually to purchase 3,000 shares of
Common Stock under the Company's 1996 Directors Stock Option Plan.
 
COMMITTEES AND MEETINGS OF THE BOARD OF DIRECTORS
 
     During Fiscal Year 1998, the Board of Directors held four meetings. In
addition, there was one action taken by unanimous written consent. Each director
attended at least 75% of the aggregate of (a) the total number of meetings of
the Board of Directors and (b) the committees on which the director served.
 
     The Board has three committees: the Audit Committee, the Stock Option
Committee and the Compensation Committee.
 
     Audit Committee.  The Audit Committee makes recommendations to the Board of
Directors concerning the engagement of independent auditors, reviews with the
independent auditors the plans and results of the audit engagement, reviews the
independence of the independent auditors, considers the range of audit and
non-audit fees and reviews the adequacy of the Company's internal controls. In
addition, the Audit Committee meets periodically with the independent auditors
and representatives of management to review accounting activities, financial
control and reporting. The Audit Committee is comprised of Messrs. Harold Finelt
and James J. O'Neill and held one meeting during fiscal 1998.
 
     Stock Option Committee.  The Stock Option Committee is responsible for
administering the Company's stock option plans. The Stock Option Committee is
comprised of Messrs. Harold Finelt and Donald Kimelman and held four meetings
during fiscal 1998.
 
     Compensation Committee.  The Compensation Committee is responsible for
establishing salaries, bonuses, and other compensation for the Company's
officers. The Compensation Committee is comprised of Messrs. Harold Finelt,
Donald Kimelman and Theodore Wm. Tashlik and held three meetings during fiscal
1998.
 
SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Pursuant to Section 16(a) of the Securities Exchange Act of 1934, and the
rules issued thereunder, the Company's directors, executive officers and persons
holding more than 10% of the Company's outstanding common stock are required to
file with the Securities and Exchange Commission and the National Association of
Securities Dealers, Inc. reports of ownership and changes in ownership of common
stock and other equity securities of the Company. Based solely on the Company's
review of copies of such reports furnished to the Company or written
representations that no other reports were required, the Company believes that,
during fiscal 1998, all of its executive officers, directors and persons holding
more than 10% of the Company's outstanding Common Stock complied with the
requirements of Section 16(a), except for Nicholas F. Peters who was late in
filing one report for one transaction.
 
                                       5

<PAGE>
                             ADDITIONAL INFORMATION
 
STOCK OWNERSHIP
 
     The following table sets forth certain information regarding the beneficial
ownership of the Company's Common Stock as of April 21, 1999, by (i) each
executive officer, identified in the Summary Compensation Table below;
(ii) each director and nominee for director; (iii) all executive officers and
directors as a group; and (iv) each person known by the Company to be the
beneficial owner of more than 5% of the outstanding shares of the Company's
Common Stock.
 
<TABLE>
<CAPTION>
                                                   SHARES OF COMMON STOCK
                                                  BENEFICIALLY OWNED AS OF
                                                     APRIL 21, 1999(1)
                                      ------------------------------------------------
        EXECUTIVE OFFICERS,              NUMBER OF               PERCENT OF
   DIRECTORS AND 5% STOCKHOLDERS           SHARES                   CLASS
- -----------------------------------   ----------------------    ----------------------
<S>                                   <C>                       <C>
Laurence Moskowitz(2) .............            438,154                    7.8%
  c/o Medialink Worldwide
  Incorporated
  708 Third Avenue
  New York, NY 10017
J. Graeme McWhirter(3) ............            160,113                    2.9
Nicholas F. Peters(4) .............             48,180                      *
Mark Manoff(5) ....................             67,504                    1.2
Mary Buhay(6) .....................              6,000                      *
Mark Weiner(7).....................              6,470                      *
Richard Frisch(8)..................             28,362                      *
Harold Finelt(9)...................             78,624                    1.4
Donald Kimelman(10)................             59,400                    1.1
James J. O'Neill(11)...............              7,800                      *
Theodore Wm. Tashlik(12)...........             55,221                    1.0
Paul Sagan(13).....................             12,667                      *
David Davis(14)....................             34,021                      *
Fred J. Meyer(15)..................              3,333                      *
All Named Executive Officers and             1,005,849                   17.0%
  Directors as a Group (14
  Persons).........................
Others:
  FMR Corp. .......................            611,600                   11.5%
     82 Devonshire Street
     Boston, MA 02109
  The TCW Group, Inc. .............            303,000                    5.7
     865 South Figueroa Street
     Los Angeles, CA 90017
  First Union Capital Management               323,557                    6.1
     Group ........................
     One First Union Center
     Charlotte, North Carolina
     28288-0137
</TABLE>
 
- ------------------
 
  * Represents less than 1% of the outstanding shares of Common Stock including
    shares issuable to such beneficial owner under options which are presently
    exercisable or will become exercisable within 60 days.
 
 (1) Unless otherwise indicated, each person has sole voting and investment
     power with respect to the shares shown as beneficially owned by such
     person.
 
                                              (Footnotes continued on next page)
 
                                       6
<PAGE>
(Footnotes continued from previous page)
 
 (2) Includes 98,000 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
 (3) Includes 84,235 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999. Also includes 13,000 shares
     owned by the McWhirter Family Associates LLC which may be deemed to be
     beneficially owned by Mr. McWhirter.
 
 (4) Includes 37,360 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
 (5) Includes 46,080 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
 (6) Includes 2,160 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
 (7) Includes 2,680 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
 (8) Includes 3,600 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999. Also includes 22,962 shares
     of Common Stock held by Jake & Zach Media Holdings Group, Inc. Mr. Frisch,
     as sole shareholder of Jake & Zach Media Holdings Group, Inc., may be
     deemed to beneficially own all of such shares.
 
 (9) Includes 17,400 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
(10) Includes 17,400 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999. Also includes 42,000 shares
     of Common Stock held by SDJ Family Trust as to which Mr. Kimelman has
     voting power and beneficial ownership of 33% of such shares.
 
(11) Represents shares of Common Stock which may be acquired upon the exercise
     of stock options which are presently exercisable or will become exercisable
     within 60 days of April 21, 1999.
 
(12) Includes 17,400 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
(13) Includes 7,667 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
(14) Includes 27,400 shares of Common Stock which may be acquired upon the
     exercise of stock options which are presently exercisable or will become
     exercisable within 60 days of April 21, 1999.
 
(15) Represents shares of Common Stock which may be acquired upon the exercise
     of stock options which are presently exercisable or will become exercisable
     within 60 days of April 21, 1999.
 
                                       7

<PAGE>

EXECUTIVE COMPENSATION
 
     The following table shows the compensation paid for the years ended
December 31, 1998, 1997 and 1996 to (i) the Chief Executive Officer and
(ii) the Company's four other most highly compensated individuals who were
serving as officers on December 31, 1998 and whose salary plus bonus exceeded
$100,000 for the year ended December 31, 1998 (collectively, the "Named
Executive Officers").
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                         LONG-TERM
                                                                                        COMPENSATION
                                                                                           AWARDS
                                                                                        ------------
                                                                                        SECURITIES
                                                            ANNUAL COMPENSATION         UNDERLYING
             NAME AND PRINCIPAL                        -----------------------------    OPTIONS/         ALL OTHER
                  POSITION                     YEAR    SALARY ($)(1)    BONUS ($)(1)     SARS(#)        COMPENSATION($)(3)
- --------------------------------------------   ----    -------------    ------------    ------------    ------------------
<S>                                            <C>     <C>              <C>             <C>             <C>
Laurence Moskowitz .........................   1998      $ 205,869        $145,209         11,000             $2,400
  Chairman of the Board,                       1997        165,733          88,363         20,000              2,375
  President and Chief                          1996        143,134          61,859         92,400              1,644
  Executive Officer
Richard Frisch .............................   1998        267,800         444,677(2)       9,000              2,400
  Senior Vice President, President and         1997        134,246          67,123             --                476
  Executive Officer of the                     1996             --              --             --                 --
  Medialink MCTV Division
J. Graeme McWhirter ........................   1998        186,455         111,031         11,000              2,400
  Executive Vice President,                    1997        149,183          70,006         20,000              2,375
  Chief Financial Officer and                  1996        128,755          42,718         76,394              1,557
  Assistant Secretary
Mark Manoff ................................   1998        173,249         115,842         20,000              2,400
  Executive Vice President/U.S.                1997        124,440          55,755          2,000              2,375
                                               1996        107,820          39,821         39,700              1,648

Nicholas F. Peters .........................   1998        141,553          90,554          9,000              2,126
  Senior Vice President/Broadcast Services     1997        123,661          52,633             --              1,190
                                               1996        107,061          36,630         39,400              1,333
</TABLE>
 
- ------------------
(1) All figures are rounded down to the nearest whole dollar.
 
(2) Includes sales commissions of $72,287 and $0 in 1998 and 1997, respectively.
 
(3) Represents matching contributions by the Company to the Company's
    401(k) tax deferred savings plan (the "401(k) Plan") for the benefit of the
    executive.
 
                                       8
<PAGE>
STOCK OPTIONS GRANTED TO CERTAIN EXECUTIVE OFFICERS DURING THE LAST FISCAL YEAR
 
     The following table contains certain information concerning options for the
purchase of the Company's Common Stock that were awarded to each of the Named
Executive Officers in 1998. No stock appreciation rights were granted to these
individuals during such year.
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                      INDIVIDUAL GRANTS(1)                          POTENTIAL REALIZABLE
                                 ---------------------------------------------------------------      VALUE AT ASSUMED
                                                       PERCENT OF                                     ANNUAL RATES OF
                                  NUMBER OF            TOTAL OPTIONS/                                   STOCK PRICE
                                  SECURITIES           SARS GRANTED                                   APPRECIATION FOR
                                  UNDERLYING               TO            EXERCISE                      OPTION TERM(3)
                                   OPTIONS/            EMPLOYEES IN      PRICE PER    EXPIRATION    --------------------
NAME                             SARS GRANTED(#)       FISCAL YEAR(2)     SHARE          DATE        5%($)       10%($)
- ------------------------------   ------------------    --------------    ---------    ----------    --------    --------
<S>                              <C>                   <C>               <C>          <C>           <C>         <C>
Laurence Moskowitz............         11,000                8.03%        $16.125      3/15/2008    $288,925    $460,065
Richard Frisch................          9,000                6.57%         16.125      3/15/2008     236,393     376,417
J. Graeme McWhirter...........         11,000                8.03%         16.125      3/15/2008     288,925     460,065
Mark Manoff...................         20,000               14.59%         16.125      3/15/2008     525,319     836,482
Nicholas F. Peters............          9,000                6.57%         16.125      3/15/2008     236,393     376,417
</TABLE>
 
- ------------------
(1) These options have a term of 10 years, subject to earlier termination upon
    certain events related to termination of employment and amendment or
    termination of the Plan. Each of these options was granted at an exercise
    price equal to the estimated fair market value of the underlying stock on
    the date of the grant, as determined by the Board of Directors. The option
    shares vested 20% on the date of grant and will vest 20% on each anniversary
    date thereafter.
 
(2) Based on options granted for an aggregate of 137,050 shares during the year
    ended December 31, 1998.
 
(3) The 5% and 10% assumed compounded annual rates of stock price appreciation
    are mandated by rules of the Securities and Exchange Commission. There can
    be no assurance provided to any executive officer or any other holder of the
    Company's securities that the actual stock price appreciation over the
    ten-year option term will be at the assumed 5% and 10% levels or at any
    other defined level. Unless the market price of the Common Stock appreciates
    over the option term, no value will be realized from the option grants made
    to the Named Executive Officers.
 
OPTION EXERCISES AND FISCAL YEAR-END VALUES
 
     The following table sets forth information concerning option exercises and
option holdings for the year ended December 31, 1998 with respect to each of the
Named Executive Officers.
 
              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                     AND FISCAL YEAR-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                                    NUMBER OF SECURITIES            
                                      SHARES         VALUE         UNDERLYING UNEXERCISED           VALUE OF UNEXERCISED
                                     ACQUIRED ON    REALIZED       OPTIONS/SARS AT FISCAL       IN-THE-MONEY OPTIONS/SARS AT
NAME                                 EXERCISE(#)     ($)(1)             YEAR-END(#)                FISCAL YEAR-END($)(2)
- ----------------------------------   -----------    --------    ----------------------------    ----------------------------
<S>                                  <C>            <C>         <C>            <C>              <C>            <C>
                                                                EXERCISABLE    UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
                                                                  -------         -------         -------         -------
Laurence Moskowitz................      3,300         61,050       73,320          59,680         946,120         660,925
Richard Frisch....................         --             --        1,800           7,200           1,575           6,300
J. Graeme McWhirter...............      3,300         44,250       62,756          53,038         802,734         571,218
Mark Manoff.......................      2,400         61,050       34,200          34,400         411,124         254,362
Nicholas F. Peters................      6,720        114,787       27,680          25,600         345,652         246,662
</TABLE>
 
- ------------------
(1) Difference between the fair market value of the Common Stock purchased and
    the exercise price on the date of exercise.
 
(2) Difference between the fair market value of the underlying common stock
    ($17.00 per share) and the exercise price for in-the-money options on
    December 31, 1998.
 
                                       9
<PAGE>
EMPLOYMENT CONTRACTS
 
     Laurence Moskowitz and J. Graeme McWhirter have entered into employment
agreements with the Company which commenced on February 4, 1997. The employment
agreement with Mr. Richard Frisch commenced on June 16, 1997.
 
     The employment agreements with Messrs. Moskowitz and McWhirter provide for
an initial annual base salary of not less than $150,000 and $135,000,
respectively, plus a bonus to be awarded annually at the discretion of the
Compensation Committee. Effective July 1, 1998, the annual base salaries of
Messrs. Moskowitz and McWhirter were increased to $220,000 and $200,000,
respectively. The employment agreements have a term of three years.
 
     The employment agreement with Mr. Richard Frisch provides for an annual
base salary of $250,000 plus a minimum annual bonus of $135,000, both subject to
adjustment upward on an annual basis, plus additional bonuses in the event
pre-tax net income goals specified in the employment agreement are reached. The
employment agreement has a term of five years.
 
     The employment agreements entitle these executive officers to participate
in the health, insurance, pension and other benefits, if any, generally provided
to employees of the Company.
 
     The employment agreements contain covenants prohibiting the solicitation of
employees and the solicitation of clients and vendors during certain periods and
covenants prohibiting the improper disclosure of confidential information at any
time. The employment agreements also provide that the executive officer, with
certain exceptions, until two years after the termination of his or her
employment with the Company, would not participate in any capacity in any
business activities with respect to the production of video and audio public
relations materials for distribution to news media, the distribution of public
relations text, audio and video to news media and the general public via
satellite, cassette, wire or other means, the maintenance of data bases of media
contacts for and on behalf of clients, the analysis and written appraisal of
public relations and public affairs campaigns as determined through press
clipping review or electronic data base searches, and such other businesses as
the Company may conduct from time to time.
 
     The Company may terminate the employment of the executive officers upon the
death or extended disability of the executive officer or for cause (as defined).
With the exception of Mr. Frisch, if the employment of an executive officer is
terminated by the Company without cause, the employment agreements require the
Company to continue to pay the executive officer's salary and health and
insurance benefits for a period of one year after such termination in the case
of Messrs. Moskowitz and McWhirter, or until the date the term would have
expired or the commencement of employment elsewhere, if earlier. If the
employment of Mr. Frisch is terminated by the Company without cause, his
employment agreement requires the Company to continue to pay his salary, bonus
and insurance benefits for a period equal to the earlier of the date Mr. Frisch
commences employment elsewhere or the date the term would have expired.
 
                                       10

<PAGE>
                 REPORT OF THE MEDIALINK WORLDWIDE INCORPORATED
                   BOARD OF DIRECTORS COMPENSATION COMMITTEE
 
     The Compensation Committee (the "Committee") of the Board of Directors of
the Company determines the Company's executive compensation policies. The
Committee is comprised of three non-employee Directors. After evaluating the
performance of the Company and its executive officers, the Committee recommends
compensation programs and salary levels to the entire Board of Directors for
approval. Set forth below is a report submitted by the Committee addressing the
Company's compensation policies for the fiscal year ended December 31, 1998 as
they affected the executive officers of the Company.
 
COMPENSATION PHILOSOPHY
 
     The goal of the Company is to be a significant provider of quality services
in the markets it serves. To support this and other strategic objectives as
approved by the Board of Directors and to provide adequate returns to
stockholders, the Company must compete for, attract, develop, motivate and
retain top quality executive management.
 
     In designing and administering the executive compensation program, the
Committee strives to balance short and long-term incentive objectives and use
prudent judgment in establishing performance criteria, evaluating performance
and determining actual incentive awards. The Committee believes that stock
ownership by executive officers is beneficial in aligning the common interests
of management and stockholders to enhance stockholder value.
 
COMPONENTS OF EXECUTIVE COMPENSATION
 
     The three components of the Company's executive compensation program are
base salary, annual bonus and stock option grants. These three elements are
structured by the Committee, in conjunction with the Company's Stock Option
Committee which is comprised of two non-employee Directors, to cumulatively
provide the Company's executive officers with levels of total compensation
consistent with the Company's executive compensation philosophy described above.
 
     The Company's executive salary levels are intended to be consistent with
competitive salary levels and job responsibilities of each executive. Salary
increases reflect competitive and economic trends, the overall financial
performance of the Company and the performance of the individual executive.
Factors considered in gauging the Company's overall financial performance
include the Company's revenues and profits.
 
RELATIONSHIP OF CORPORATE PERFORMANCE TO EXECUTIVE COMPENSATION
 
     The Committee takes into account the executives' performance in special
projects undertaken during the past fiscal year, contribution to strategic
acquisitions and development of new services, improving quality of services,
marketing strategies and general performance of individual job responsibilities
and other factors. In addition, in determining executive compensation the
Committee also considers the contribution of each executive officer to the
growth in pre-tax earnings of the Company over the last fiscal year.
 
     Satisfaction of certain performance criteria (including initiative,
contribution to overall corporate performance and managerial ability) is
evaluated after informal discussions with the other members of the Board and,
for all of the executives other than Mr. Moskowitz, after discussions with
Mr. Moskowitz.
 
COMPENSATION OF CHIEF EXECUTIVE OFFICER
 
     In addition to the factors mentioned above, the Committee's general
approach in setting Mr. Moskowitz's annual compensation is to seek to be
competitive with other companies in the Company's industry and to reward
Mr. Moskowitz's strategic management abilities in directing the Company's
expansion efforts and its development and exploitation of new markets, growth of
its international business and new business opportunities.
 
                                          Compensation Committee

                                          Harold Finelt
                                          Donald Kimelman
                                          Theodore Wm. Tashlik
 
                                       11
<PAGE>
PERFORMANCE GRAPH
 
     The following graph compares the twenty-three month percentage change in
the cumulative total stockholder return on the Company's Common Stock with The
Nasdaq Composite, the Standard & Poors 500 Composite and Nasdaq Telecomm, a peer
group index for the period commencing January 31, 1997 and ending December 31,
1998. The peer group consists of 189 companies engaged in the communications
industry and includes Metro Networks, Inc., United Video Satellite Group, Inc.
and Panamsat Corp. The graph assumes that $100 was invested on January 31, 1997
in the Company's Common Stock and in each of the other indices and assumes
reinvestment of all dividends and is weighted on a market capitalization basis.
 
                        COMPARE CUMULATIVE TOTAL RETURN
                       AMONG MEDIALINK, NASDAQ COMPOSITE,
                    NASDAQ TELECOMM AND S & P 500 COMP-LTD.
 
                          [Line Chart Appears Here]

                          Jan-97     Dec-97    Dec-98   
                          ------     ------    ------

Medialink Worldwide       100.00     133.33    167.90
Nasdaq Composite          100.00     144.39    161.19
Nasdaq Telecomm           100.00     143.19    235.97
S&P 500 Comp              100.00     125.52    161.38


                   Assumes $100 invested on January 31, 1997.
Assumes dividend reinvested for the twenty-three months ended December 31, 1998.
 
                PROPOSAL 2: RATIFICATION OF INDEPENDENT AUDITORS
 
     The Company is asking the stockholders to ratify the appointment of
KPMG LLP as the Company's Independent Auditors for the fiscal year ending
December 31, 1999.
 
     In the event the stockholders fail to ratify the appointment, the Board of
Directors will reconsider its selection. Even if the selection is ratified, the
Board of Directors, in its discretion, may direct the appointment of a different
independent auditing firm at any time during the year if the Board of Directors
feels that such a change would be in the Company's and its stockholders' best
interests.
 
     KPMG LLP has audited the Company's financial statements annually since
fiscal 1987. Its representatives will be present at the Meeting, will have the
opportunity to make a statement if they desire to do so, and will be available
to respond to appropriate questions.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE RATIFICATION OF THE
SELECTION OF KPMG LLP TO SERVE AS THE COMPANY'S INDEPENDENT AUDITORS FOR THE
FISCAL YEAR ENDING DECEMBER 31, 1999.
 
                                       12
<PAGE>
                                 OTHER BUSINESS
 
     The Board does not intend to present, and does not have any reason to
believe that others intend to present, any matter of business at the Meeting
other than as set forth above. If any other matter should be presented properly,
it is the intention of the persons named as proxies to vote on such matters in
accordance with their judgment.
 
VOTING PROCEDURES
 
     Directors of the Company must be elected by a plurality of the vote of the
shares of Common Stock present in person or represented by proxy at the Meeting.
Consequently, only shares that are voted in favor of a particular nominee will
be counted toward such nominee's achievement of a plurality. Shares present at
the Meeting that are not voted for a particular nominee or shares present by
proxy where the stockholder properly withheld authority to vote for such nominee
(including broker non-votes) will not be counted toward such nominee's
achievement of a plurality.
 
     With respect to any other matter that may be submitted to the stockholders
for a vote, the affirmative vote of the holders of at least a majority of the
shares of Common Stock present in person or represented by proxy at the Meeting
for a particular matter is required to become effective. With respect to
abstentions, the shares are considered present at the Meeting for the particular
matter, but since they are not affirmative votes for the particular matter, they
will have the same effect as votes against the matter. With respect to broker
non-votes, the shares are not considered present at the Meeting for the
particular matter as to which the broker withheld authority.
 
                       2000 PROPOSALS FOR ANNUAL MEETING
 
     Proposals by stockholders which are intended to be presented at the 2000
Annual Meeting must be received by the Company at its principal executive
offices on or before December 22, 1999.
 
ANNUAL REPORT
 
     The Company's Annual Report containing audited consolidated financial
statements for the fiscal year ended December 31, 1998 accompanies this Proxy
Statement. THE COMPANY WILL SEND TO A STOCKHOLDER, UPON REQUEST WITHOUT CHARGE,
A COPY OF THE ANNUAL REPORT ON FORM 10-K (WITHOUT EXHIBITS) FOR THE YEAR ENDED
DECEMBER 31, 1998, INCLUDING FINANCIAL STATEMENTS AND SCHEDULES THERETO, WHICH
THE COMPANY HAS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE REQUEST
MUST BE DIRECTED TO THE ATTENTION OF J. GRAEME MCWHIRTER, ASSISTANT SECRETARY,
AT THE ADDRESS OF THE COMPANY SET FORTH ON THE FIRST PAGE OF THIS PROXY
STATEMENT.
 
                                          By Order of The Board of Directors,
                                          MEDIALINK WORLDWIDE INCORPORATED
                                          J. Graeme McWhirter
                                          Assistant Secretary
 
Dated: April 28, 1999
 
                                       13

<PAGE>

                        MEDIALINK WORLDWIDE INCORPORATED

      THIS PROXY IS SOLICITED ON BEHALF OF MEDIALINK WORLDWIDE INCORPORATED
           IN CONNECTION WITH ITS 1999 ANNUAL MEETING OF STOCKHOLDERS
                             To Be Held June 2, 1999

     The undersigned stockholder of Medialink Worldwide Incorporated (the
"Company") hereby appoints Laurence Moskowitz and J. Graeme McWhirter or either
of them, the true and lawful attorneys, agents and proxies of the undersigned,
with full power of substitution, to vote all shares of Common Stock of the
Company which the undersigned may be entitled to vote at the 1999 annual meeting
of stockholders of the Company to be held on June 2, 1999, and at any
adjournment or postponement of such meeting with all powers which the
undersigned would possess if personally present, for the following purposes:

      PLEASE MARK, SIGN, DATE AND MAIL THIS PROXY IN THE ENVELOPE PROVIDED

                         (Continued on the reverse side)

- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE


                        MEDIALINK WORLDWIDE INCORPORATED

                                 Annual Meeting
                                       of
                                  Stockholders

                             Wednesday-June 2, 1999
                                    9:30 A.M.
                                  The Sky Club
                       200 Park Avenue (Met Life Building)
                                   56th Floor
                               New York, NY 10166 

<PAGE>
                                                              Please mark      
                                                              your votes as    
                                                              indicated in     
                                                              this example  /X/

  MEDIALINK WORLDWIDE INCORPORATED RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" THE
                      NOMINEES AND PROPOSALS LISTED BELOW




1. ELECTION OF NOMINEES-To elect each of Laurence Moskowitz, Donald Kimelman and
   Harold Finelt as a director of the Company to serve three-year terms until 
   the Company's 2002 Annual Meeting of Stockholders. 

     FOR all nominees listed                 WITHHOLD AUTHORITY  
        above (except as                 to vote for all nominees
     marked to the contrary)                   listed above      
              /  /                                /  /

(INSTRUCTION: To withhold authority to vote for any individual nominee, write
that nominee's name in the space provided below.)

________________________________________________________________________________

2. To ratify the appointment of KPMG LLP as the Company's independent 
   certified public accountants for the fiscal year ending December 31, 1999.

                    FOR              AGAINST           ABSTAIN

                   /  /               /  /              /  /

3. In their discretion upon such other matters, including withholding a quorum 
   if necessary, as may properly come before the Meeting.  

                  This Proxy will be voted as directed or, if no direction is
                  given, will be voted FOR the election of the nominees and the
                  approval of the proposals described above.

                  Dated:______________________________________, 1999


                  --------------------------------------------------
                                     (Signature)

                  --------------------------------------------------
                                     (Signature)

                  --------------------------------------------------
                                 (Title or Capacity)

(Please sign your name or names exactly as it appears on your stock
certificate(s). When signing as attorney, executor, administrator, trustee,
guardian or corporate executor, please give your full title as such. For joint
accounts, all co-owners should sign.)


- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE




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